Successfully SetUp Etsy: Step by Step Guide for Beginners

1. Introduction: Congratulations on taking this amazing first step. If you are here, that means that you are ready to start your Etsy venture. I am Laura, and it is such a pleasure to be your teacher. I have been selling on Etsy since 2014, reaching over 23 thousand sales and more than 6 thousand five-star reviews. And now I'm so excited to share all my knowledge with you in this course, you'll learn how to start an Etsy shop from scratch with no experience at all. You learn how to open your store and less than four minutes had to have a complete sharp profile, how to write selling descriptions and the killer bow section, how to price your item and so much more, we will go through every detail that you need in order to successfully launch your Etsy shop. At the end of the course, you'll know for sure that you're brand new, shining at the store is in its best shape possible, ready to start making sales. This is the perfect course for beginners. But it's great even if you're selling on Etsy for some time now and wish to re-brand your store and makes sure it's top notch. Are you ready? Let's begin the adventure. Thank you so much for joining my portraits. 2. Open Your Shop in Less Than 4 Minutes: Are you ready? If you do not have an Etsy account, you need to create an account, add your email firstName, password, and register. If you are already using Etsy, I am sure that you already have an account. So if you are ready to sell on Etsy than you need to click on sell on Etsy in the right corner. Millions of shoppers can't wait to see what you have in store, open your Etsy store. It is really important for the shop preferences to set up your shop language in English, even though your native language is not English, it doesn't really matter because this will make a huge difference when it comes to SEO and indexing your shop. Be very careful with this because you can't change it. This is the only thing that you can't change. Choose the country from where you will ship your products, or from where you create, automatically shows the currency that the customer prefers. So you don't need to worry, just choose the currency that you prefer. Now. Choose if you are selling full-time or if it's part-time, this is not really important. It's just something for Etsy. Now, you probably know a name or you may have an idea. Here is the place where you can really see if the shop name is available or not. I usually check names first with name checker.com. Those are not 100% accurate, even if you search on Etsy a particular name and it may not show up, that name might be taken because someone may have created an account and they're not really using it. The only way to really see that a shop name is available is trade. Here. Don't worry about this because you can also change your name once without any problem and then you can also change it more times if you want, if you send an application to add c to choose a name now you can also change it without any problem before making your shop live. To finish this setup, you will need only one listing. So I made a bit of magic here and that is a listing just for the sake of this video. To continue with the next step here, you have to choose your country. Again, be very honest, very transparent here. Choose where is your bank located. Complete all the information, all the data, depending on your country, you will have probably a slightly different format. And after you complete these, click again, save and continue, and you'll be taken to set up your billing. There is where you need to add all your bank information. And only after you have completed everything and makes sure that everything matches at your name, matches with bank information, with old data that you have entered. And only after you set up billing, click on Open your shop. Only then the shop will be lie. Before opening your shop to the public. Let's fix your storefront and let's see how it looks right now. Then on your profile, click on your store. It's funny that they always say that your shop on Etsy since 1969, I don't know why they chose this year. Only after you publish, they will show your current year. This is how your storefront looks. Now without anything, here, we will start editing your store, and we will do this in the next lesson. 3. Edit Your Store: In order to edit it, click on Edit shop. You can add your shop icon, which can be your logo. Make sure to add it in a square format. I create all my graphics with Canva. Canva.com for me was the best tool and the easiest tool to use. It's a free tool. They also have a premium subscription, but you can do lots of things with the free version, so no need to worry about that. There you have lots of templates. Also, you can play and create something for your Etsy store. After that, you can add your banner. For the banner, I suggest you choose the big banner. This looks really amazing, really professional, and it helps your shop stand out. You also have a mini banner, but I really suggest a big banner. And for the standard package you do not have available the carousel and the collage. After you have added your banner, you click on Done. And here is where you can add your shop title. It is very good here to use keywords. This is very important for your SEO. What do you want to sell? What is your product? Are you selling? T-shirts, funny t-shirts, or funny gifts? Define your product location. This is really important. You should always add the location from where you ship your products. Don't add a location that seems fancy. This might get your account deactivated and you don't want that. So make sure to add your relocation. Where are you from? Where are you based from? Where do you ship your products then for your shop owner here you should use your own photo, earn their trust right away. So as soon as they land on your shop, they will see your photo there. We'll see you smiling, looking really amazing. And they will immediately like you. That's for sure. I can guarantee that. The next is the shop announcement. In the beginning, you can add something like welcome to my store. It's so great to have you here. Remember what we have discussed about the voice of your brand. You need to be really friendly. Etsy is a super friendly platform. It's about creators, it's about the world of handmade products. It's about curators, about vintage items. So everything is really, really personal and very friendly. So you need to have this super friendly voice and tone all over your Etsy store. And then of course, in your direct interactions with your customers. So keep it short, keep it simple, keep it fun, keep it light. The next part, the updates. Updates can be added only with the sell on Etsy AB. And I will show you later on in the second part of this video where I will show exactly my shop and how I use my updates. The next part is about part. Here is your place to shine. Here you can add up to five photos and a video. For the photos, make sure to add them in a landscape mode so that they'd look really good and professional. And you can add one video where you can present yourself like, Hi, I'm Laura. Welcome to my Etsy store. Or you can have a more professional video about your brand, about your products. Show how your product works. Use a video section to shine, to show your true colors, to be as bright as possible, colorful, and have fun. Every visitor is your friend, is your best friend. So imagine that you are greeting your best friend. This is your little home or little local shop or your friend comes to visit. This is your place to add your story. At a story headline. You can make it fun, or this is our story. Are welcome to our sharp. If the announcement is more about your store and about something general about your brand and about your service. This is the place where you can share your story. You can be here as personal as possible. If Amazon and eBay are more about the product, Etsy is also about the seller. Customers love the really love this personal touch around the web. In this section, you can add all your social media accounts plus your website or blog. But remember, this is the only place where you should add any external links. Next, you can add a shop members, the owner yourself. If you have a systems, you have someone in customer service, the shipper photographer. You can add as many members as you wish. Then you can add short biography or something sweet about yourself, like always walking on the sunny side of the street. Local, Where are you selling in person? If you already have a local store or if you participate in any event, then here is the place where you can add this. It will help you show up in the local searches, shop policies. Yes. You already have a template made by Etsy, which is quite basic and quite okay and you can use that for now. So it's really important to specify your processing time. The buyers are always responsible for custom taxes because you can't control this. This is only the customer's responsibility. If you are working with a print on demand company, you will not accept returns because they don't do that. So if you want to set up a print full or quantify storm, you have to mention here that you do not accept returns and cancellations. You could work out some exchanges if you're selling digital downloads. Again, you'd can't accept returns and exchanges. And she mentioned that the following items can be returned or exchange custom personalized orders, perishable products, digital downloads, intimate items like publish shop policies. And this is it. If your location is in Europe than you will have that seller details and you need to mention your name, business address, VAT, if you are from United States or from Australia or other countries will probably not even see that part. After you finish everything, you just click View sharp and everything that you have done so far is safe. 4. The Key Components of Your Listing: The main components of your listing that adds the analyses one matching query's are your title, tags, categories, and attributes. Always start finding the keywords first because it will be easier afterwards to create your title from the keywords. Plus you would already know the competitors and the best sellers from your keyword. Research titled, plays the most important keywords at the beginning of the title and make it informative. But current size, make it descriptive. And don't just throw keywords in there. You are addressing a human being and not a machine. Titles like women's shirt, cool shirt, Trinity for women graphic top, gene shirt, workout gear has a very low conversion rate because it confuses the customer. You need to be specific. Remember that customers know exactly what they want. They want a graphic shirt for women or a funny top for workout. Etsy used to love very long titles. That is why it offers up to 140 characters. But since the Google Shopping integration, ETC, now prefers shorter titles, it would probably be impossible to change the limit now and force everyone to change all the old listings. But you should know this and keep your titles short. Write two or three phrases or long tail keywords that best describe your product. Keep it simple and short. A good title is something like abstract wall art for bedroom, or abstract wall art. Large modern painting for bedroom. Don't go longer than this. Eventually just add the sizing or a short code if needed. Don't add your shop's name. Also. Do not add the name of the painting itself and keep that for the description. I have seen many stores. Let's start with the actual name of the product or collection. And this doesn't help you in any way. The first word from the title or the most important of all, always includes keywords there and keep any other specific detail towards the end of the title. Be clear and not cool. Instead of finding clever names for your designs of products, use keywords and the exact search terms that your potential buyers are using. Title tips. Number one, keep it short. Two or three phrases are perfect. Number to make it descriptive, you are addressing human being. Number three, be specific and accurately describe your product. Number four plays the most important keywords at the beginning of the title. Number five, separate the keywords with commas or dashes. Number six, use capital letters for the most important words for a professional look. Tags. In our previous section, we talked all about finding the right keywords. And we have learned to always use all 13 tags and make them as varied as possible so that you have more opportunities to be found by various customers. Always use long tail keywords and not single words. One important rule is that you do not have to repeat the assay categories and the attributes because these work as tags as well. You also do not need to repeat the exact same words from the title. You can highlight one particular keyword if you wish, and rewrite it as a tag too. For example, if your title is set, free botanical prints, nature wall art for living room, you can also have the tags, botanical prints and set of free prints. You can also add nature wall art, but you do not need the exact words from the title rewritten as tags. It's even better to have brand new expressions for a better exposure and to show up in more search results accurately describe your product. Fruit tags do not add popular tags are good tags that have nothing or too little to do with your product because these will have a negative impact on your exposure. Very important. Add titles and tags in the language of your store. The titles and tags must be in the language you chose when you open your shop, which I highly recommend the English. Adding tags in other languages will not help your products appear in search results and don't worry about translations as AT will automatically translate titles, descriptions, and tags in other languages if shoppers prefer. So categories. Categories in Etsy act like tags to. That is why it is best to add a very specific category to your listing. This will help you with better exposure. Choosing the best subcategory is also important as it will give you more visibility in the search results. For example, if you are selling digital downloads, you'd like to use the subcategory, digital prints or maybe wall they call, they may be a better choice than craft supplies and tools. If you're selling vinyl records, you may want to know if your customers will buy them to listen to them, or just for Dakpo, thus you, now, if you choose the category music or Home Depot, attributes, attributes worth as tags too. They also help buyers to filter the search results so that they can find exactly what they want. Even if ads, he says that they are optional, they really are not. They are a huge part of etsy SEO. So always fill in all the sections when adding a new listing. As tributes are given by the category and subcategory of your product only after you choose that the attributes will show up. Some categories will have more options available, and others will feature more general attributes like primary color, occasion, and holiday. If we have a digital print for wool Dakpo, you can see primary colors, secondary colors, subject, room, home-style orientation, framing pipe with holiday and occasion. A lot of attributes that all contributes to your exposure in search results. Customers can filter out results when they search for a specific print. So the more details you offer, the bigger chances you have to be found. Bona. Shop sections. Offering an amazing shopping experience is essential. One of the best ways to do this is for shop sections. Help your visitors to navigate for your shop, especially if you have lots and lots of listings. Breaking up your Etsy store intersections makes your sharp accessible and it offers a very user-friendly experience. Moreover, makes sure to use keywords in your sections to boost your relevancy in the marketplace. I have seen many stores without sections, and this is one of the biggest mistakes. I've also seen shops that have unclear sections and you have no idea what exactly you will find there. So make it clear and use keywords. If you're selling apparel, use sections like tops and T's. Dresses, Gmail outfits, funny shirts, get inspired from the ETC categories. If you're selling only prints or just one type of product that comes in many styles and themes. Use the themes from your products. Let's say nature prints, abstract prints, famous people prints, and so on. But make sure to include keywords and not have random categories like nature, abstract famous people. 5. Create Thumbnails That Shine: We are living in a visual world. Everything nowadays is about photography and video. This is what grabs our attention, even if the CEO is perfect. And you rank on the first page, you have excellent reviews. An amazing product, and an absolutely fantastic offer. And yet the customer might click on another listing. Why? Because of the thumbnail, your thumbnail needs to stand out. It needs to shine. You can try to experiment with colorful or abstract backgrounds. Don't hesitate to do something daring, something out of the box so that you highlight your product better. I did this actually by accident last year because I had to remove the background. And I added just for fun, a very colorful and abstract background. They had a great impact on social media. So I decided to put them on EC2. And guess what? My views and clicks went up. No matter if you're selling digital products are physical products. Try to create something spectacular with your thumbnails. Think about it as an album cover, film poster, or a book cover. I know they say, don't judge a book by its cover, but really we do this nowadays, the visual impact is crucial in our marketing strategies, in our branding, in everything that we do. If you see film poster, that seems very, very boring, you'll probably not watch it, right? Or if you see a book cover which is so dull and doesn't say anything to you. You will probably not buy it even though the content may be amazing, mind-blowing, think about your thumbnail as this perfect cover. The needs to shine. Don't worry about the rest of the photos because sometimes customers prefer to see role and unedited photos because they seem more natural. They seem to show your product in a very real light, which is what you need. You don't need to add it to match your photos. Don't Photoshop them because it's not about that. It's not a cover magazine. It's a real product which they want to buy the thumbnail out there. You can go a little bit crazy and make something really, truly spectacular. Your thumbnail needs to shine. Scr rule always said at least five photos per listing better term. At least five, don't add just one or two photos. This also contributes to SEO and the overall rank of your listing. Plus it may convince your customer of the quality and magic of your product. Ads. The human touch, someone using your product, holding it next to it, being inspired by it, looking at it, wearing it. Remember that we are selling a, feeling, an emotion, a dream, a solution to a problem. When we see someone who is dealing with the same problem or who is either extremely happy, comfortable, and enjoying the product or using it in some amazing way, then we're more likely to connect with your product and your brand. If you're selling clothes, definitely have someone wearing them. Don't use plastic dummies or hangers. Don't let the product laid down somewhere. Give it life. If you're selling digital prints or art works. Of course you have the actual print that will win the buyers heart. Landscape and abstracts work. You will have the colors and that dynamism that will make him feel something. None of the less, you can have some models being comfortable in their homes with your print on the wall. It's best to have photos that offer you more, that offer you that experience, that larger than life experience. And to offer even more, we will use videos. Now, let's move on to the next lesson. Are you ready? Let's go. 6. Use Videos: Use videos, add videos to each and every one of your listings. Allows a 15 seconds video with no sound. So you can use video mockups from place a.net if you are selling digital product or better yet, films and videos yourself. Nothing fancy. Grab your phone and when you do the photos for your product, film a video to make this a habit. Videos capture the atmosphere, the texture, the shape, the colors, the feeling. Remember that we are very often selling a feeling and a dream. So this is a great opportunity to bring the potential customer with you, right? In the heart of your brand and world, offer that larger than life experience. Best to have the videos in the format of the photos. Make them either in a square format or slightly vertical, but not to vertical. You can also create a slideshow from photos. It doesn't really matter as long as you upload a video, ETC, also promotes the listings that have videos. So it may get him more exposure just because you added a video to your listing. 7. How To Write Selling Descriptions: In this lesson, we will talk about how to write selling descriptions. And here are some tips, ideas, and rules in order to have that fantastic description. Number one, talk about them, felt about how they will feel your customers. Yes, you will feel so comfortable in this. You will conquer the world. You will feel so peaceful and calm. Looking at this painting, at this print, this artwork, you will feel like being in the heart of New York. Staring at this print, you will brighten up your whole, you'll brighten up your favorite room. You will enliven your studio or assets. Your house will turn into unawareness of relaxation. Talk about them. Number two, the downside of online shopping is that you cannot really feel the product. Customers cannot touch your product. They cannot smell it. They cannot actually feel the texture. They can't really feel it. So you have the power of words and the power of storytelling to make them feel. This is not related only to how they will feel, but how your product actually feels. What's the texture, the smell, the size, the weight? Is it lightweight? Is it heavy? Imagine that you are selling candles. Okay. How do you put into words the actual smell of the canvas? Add all the essential details so that they get the best picture possible. Try to describe it so well in words that if they wouldn't see any photos of the product or any videos, they will know exactly how that product looks like. They will have in their mind the exact picture of the product. They will know the size, the shape, the texture, smell, feeling that your product offers. That's for sure a challenge. But with practice, everything is possible. Number free. Never copy paste descriptions from other sellers in your nation, not to even small parts or disclosures, information that is very similar. Never copy anything, right, in your own style. Find your voice. That will eventually become the voice of your brand. Number four, right, short descriptions because size, the first paragraph is essential and it should include the most important information when it comes to your product, add lots of keywords in the first free for sentences. That is the paragraph that needs to shine to make them want your product, make them feel and crave for your product. You want them to be so in love with your product. From the first paragraph, they will click right away by after this first paragraph at your product details leave plenty of spaces and paragraphs make it very easy to read. Then add any disclosure or any special information that you wish to highlight regarding shipping or custom orders, anything specific to your shop or the product in particular at the end and the call to action with linked to your store, to your homepage. You can also add other similar listings. Don't add any external links at only your Etsy links. Number five, be friendly. No one wants to read a very arrogant text or a very cold one that somehow says, I don't really care if you buy this or not. But at the same time, don't go to the other extreme. Do not beg. Don't be too humble, way too humble. Find that perfect balance between being friendly, get pressures. You know your value, you know that you put a lot of work into your product, into your brand, into your marketing strategy, into everything. You know what you're offering and your customer is so lucky to be there, to have found your product, to enjoy it. And you are so happy to share your passion with them, to share your passion with the whole world on this absolutely amazing platform, which is Etsy. You don't have to be too humble. You need to be friendly, open, yet, you know your value. Number six, a lot of time costumers will not read the entire description. They might scan it. And that's why you have to highlight the most important things. In short paragraphs. Use even some Caps Locks from time to time, but don't overuse them at the same time. There are customers who will read every single word, tense your writing and they will overanalyze it. And they will think about it many, many, many times before making the purchase, you need to write your description for these customers, for the ones who will read everything. So don't just throw some words there because you think that any way no one will read it. Now, write your description with this type of customers in mind. Here's a bonus tip for you. Create a photo with all the essential details. A size chart, for example, or any special offer that you have or just the product details. Make it as a photo and add it at the listings photography. This will help you have more pics there if you are struggling with at least five. And this will help your customers. For the ones who do not read the description, I guarantee they will browse through all of your photos. You can also make this as a video. Use Canva or any other tool to share information visually. 8. How To Write a Killer About Section: In this lesson, we will talk about how to write a killer about Section. Telling your story can be even more powerful than sharing the products. Stories people often buy why you are doing it and not what you are doing. So sharing your vision, mission, and y are essential in building your brand and creating a powerful connection with your customer. Your about section is the perfect way to do this. I highly recommend using all the five about pigs and adding one video to offer them as much as possible. Most sellers here make a crucial mistake. They talk only about their brand and not at all about themselves. They craft that standard About Us. Story where we offer high-quality products. We care about our customers. We want to offer you the best, blah, blah, blah, blah, which is all great. But add the personal touch. Your why that makes you special. Always keep in mind that Eddie is above the seller and she loves to bring the seller upfront to share our story, our unique journey, how to craft a fabulous About section. Start from the beginning. What made you open your store in the first place? What was your drive? That initial creative spark, that special inspiration that made you begin your journey. Meet and greet. Friendly language like welcome to my store. I'm Laura, and it is such a pleasure to have you here makes wonders. Imagine that you are actually greeting your customer into a physical shop. Even have to go the extra mile and make it even more personal because we lack that human touch. So you have to translate through this story all the emotions that you wish to convey. And last, but not least, what makes you unique. Find that special feature, that special thing about yourself and your brand. That makes you truly unique. In this way, you will connect with your customer at a totally different level. 9. How To Price Your Item: How to price your item? Pricing your item is one of the most essential decisions you will make because it impacts your marketing strategy, your profit margins, cash flow, basically every aspect of your business, but do not get stuck here because you can change your price at any time. So the best way is to launch your product at a price that seems fair in line with your competition and test it with your clients and your expenses. Don't get too greedy and don't sell yourself short. To start with, add up all your costs involved in production and marketing. And on top of that, add your profit margin. It sounds quite simple, right? But here comes the tricky part. After deducting the cost of your product from the total revenue, you get your gross profit, which shouldn't be between 45% and up to 80 per cent of your total revenue. But you need to focus on your net profit, which reflects the amount of money you are left with after having paid all your expenses. This is your real profit. This is tough to calculate right from the start, especially if you are just launching your business because there are so many unexpected expenses that can come like rents, bills, gas, taxes, electricity, internet, food, investments, all of these count as expenses. Then let's not forget about the Etsy and bank commissions, VAT and corporate taxes. We will get to that in a minute. If you are selling digital products, things are so much easier. You do not need to worry about shipping production or anything from above. You should worry only about marketing ads and your time. Calculate the amount of hours that you spend on creating the digital items, and think about your hourly rate. Then see how much you would like to spend on ads. And of course, you may have your house expenses to what the things are easier if you work with print on-demand companies, things are again, pretty easy as they help you decide the best price. They show you exactly what the costs are, what the shipping is, and you decide your profit. They help you out with pricing strategy, making things easier. It gets complicated when it comes physical items. For example, I think about my employees, their salaries, how many hours and how many people work on certain design, all the fabrics involved and they're shipping costs from my suppliers to my warehouse, rent and all the bills and taxes, advertising and the actual shipping of the product. Since I offer free shipping worldwide and I highly recommend you do this, I squeeze a bit from my actual shipping costs in the price of the product, people prefer to spend more on an item as they see the value of the handmade work rather than pay on shipping. Now, don't add the entire shipping costs, especially if it is more than the actual cost of the product. I play around the idea that I pay 50% of the shipping costs from my own pocket or net profit, and the customer pays 50 per cent from the price of the product when it comes to shipping, each and every country has different rates. So you need to study these in your own location. Start with standard post at first because it is the cheapest and it will allow you to offer free shipping or a very low shipping rate. Then when you get more orders, contact DHL, FedEx, TNT, any of the big shipping companies, and work out a contract with them where they offer a low shipping rate. This is what I have now with DHL. That is why I have the freedom to pay that 50% from my own pocket, so to speak, and offer worldwide free shipping. Another thing to keep in mind, discount, Etsy not only allows customers to filter out only the listings with free shipping, but also the ones that are on sale. Customers usually have these two filters turned on. That is why it is so important to offer at least a ten per cent of on all your listings and free shipping. You have to keep this in mind too, when you create your price, set up a prize that allows you to play with the discounts. You can also offer. Discounts are free shipping when customers purchase two or three items or of a certain value. This is also great and your listings will show up in searches. You will definitely win more if someone gets free items from you because you save on shipping. So go for that campaign in the beginning, settle for a lower profit so that you get your momentum, your customers, your excellent reviews, and then you can launch new products at higher prices. I highly recommend adding gift sets are bundles of products to offer more items at a slightly lower price than if they have bought them individually. This will for sure help you win more. Last but not least, study your competition if your final price is $100, but your competition sells almost the same product with $50. Then we have a problem. Of course, you can't be the production prices from China If your factory is in Europe, for example, however, you can reduce your production costs by finding collaborators or factories that can do the work for you. This way, you will no longer have employees, rents, and you get rid of lots of taxes and bills. You need to see what works for you if this is not an option, remember what we talked about, how to make your product stand out, okay? Your price is double than your competition, but you are selling a story. You are building a brand, you have a service like no announce. To sum up, you need to think of the actual cost of your product. The shipping, Etsy commissions, value-added tax and corporate taxes in your country. All your business expenses including marketing, finance, discounts, and allowing yourself to play with discounts, your net profit. Let's say we want to launch a hooded sweatshirt. I'm going to break down with you the cost of one of my own designs. Let's figure out the cost of production first. Fabrics, you need to figure out from the raw material that you have, how many sweatshirts you can make, and then you divide the cost of the fabric. So let's say $10 for one accessories, zippers, strings add another $5. Production time. How many people will work on this design and how many hours do they need? Let's say $15. Packaging, $1, the production cost will be $31. Let's say shipping is $18. So we add another $9 to the price of the sweatshirt. We have now $40, ETC. Also has a commission of five per cent plus three per cent when someone uses Etsy payments, but with renews, Etsy adds offsite ads, subscriptions, and all the other fees as he gets above 10% of my total revenue every month. So feel free to add another $4. We're now at $44. Apart from this condition, PayPal or your bank has another commission that may vary. So you can add another two or $3 to your product. We are now at $46 VAT and your corporate tax is at a total of about 30% in Europe, in my country, but this depends on your country and location. We will add another $14. Our price is now $60. Let's add the gross profit margin at 60%. So that's thirty-six dollars out of 60 and the price now goes up at $96. Allow yourself to play with discounts. So add another 10, $15. The final price is $106, and you can round it up at 110. This is my own pricing strategy, but you may have different taxes in your own country or different production fees. So this is just a plan to guide you and help you better understand how to price your item, your business expenses, or fixed costs. No matter how many sweatshirts you are selling, you still have to pay the rent. So if this doesn't cover you, then either reduce your business expenses, are bringing more innovative designs or offers bundles of sweatshirts, customized shirts at higher prices, graphic tees and more stand out from the crowd and bring that uniqueness into your brand and star. Now, let's talk about production and delivery time. Are you ready? Let's go home. 10. Production & Delivery Time: Production and delivery time, I do different things. Very important to add. See, a lot of you have asked me this. So here is the lesson for you where we talk about what each one of them means. Production time is the number of days that you need to design, create, and send your order. It's the exact time from the moment the customer places the order until you send it. While delivery time is the number of days the shipping company needs to deliver the package to your customer. Knowing when an item will arrive is a key factor in the buyers decision. When a buyer will see that an item is ready to be sent in 12 days, then they will be more likely to buy it. When it comes to customer orders, production time would probably be longer than again, if you offer express shipping, then you limit the overall waiting time. Nonetheless, you need to be very honest and transparent with these days because they are crucial to your Etsy success. I have noticed that assay measures your progress and it will not show your listings if you have many ongoing orders or if you are late with your orders. As a matter of fact, I have seen messages that they send to other Etsy sellers, letting them know that the shop is in vacation mode until they managed to ship their orders. It also happens to me at some point when I had so many ongoing orders that eddie stopped showing my listings in searches. Now, you can control the production time as it's entirely up to you, but you cannot control the delivery time as there is a third party involved shipping company, that is my Etsy uses the estimated delivery time. The more information you provide, the better they will calculate this for you. If you're using express shipping, things are easier and you can guarantee that they will quickly deliver the package. If you are using standards shipping, then things are more complicated as they will not provide the best shipping, especially during busy seasons and holidays. However, if you are just starting out, go with the standard shipping and in time when you have many, many orders and you'll get there, I promise, contact the express shipping companies and negotiate a good deal for you. Each and every country has different rates and different provider. So this is a research that you need to do. It's also a matter of where you are shipping. Are you sending your products worldwide? Are only in your own country, only Europe, the United States. These things will change your delivery time and your rates if you're shipping company experiences delays, Etsy automatically informs the customer. But for this, you need to choose a carrier from the list and provide a tracking number. Having this number is great for both you and the customer as they will keep an eye on the package and they will know if there is any Trumbull. And you can also see when they receive it better yet, if you feel that someone is impatient, always update him or her of their order, let them know when the package leaves. One is my arrive and even ask them if everything is okay once they receive it. Keep in mind that communication is the key. And no matter the problem, if you follow this golden rule, you will always win your customer. 11. Buyer Disputes and Cases: This is probably the worst nightmare for every Etsy seller, worse than a bad review. It's an open case that may harm your ranking, your place in the attic community and may even end up in closing your store or deactivating your account, but do not panic. It's not the end of the world and everything can be resolved. First of all, you need to know that it doesn't matter how many open cases you had along the years, as long as you sold them all. And of course that they are not a huge percentage of your total orders. Before taking this action, the unsatisfied customer will first contact you via messages or will request help. You have 48 hours to reply to this request. And if you do not reply or the customer is again, not satisfied with your answer, then they can open a case against you. But no worries, one case every once in a while happens and it will not harm your store. Usually it happens if the customer doesn't receive the package or they state that the item is not as described. The worse cameras, I believe that some of my open cases where because if people could just wanted to refund and they knew they could get it even if the product was exactly as described. So they can find numerous tiny reasons to say that it is not like in the photos. And they need to prove that with their own photos. It's, it doesn't really analyze this and doesn't even care. So you need to deal with this on your own. You can communicate with the customer through a common box once a case is opened and try to figure out a great solution for both. For example, one time I managed to negotiate the refund, so I gave back less than they paid not to the entire sum. They usually want a refund and once you do that, the case closes automatically. It's best to not play with these and not spend too much time on these matters. Close the cases as soon as possible. As long as one case is open, Etsy lowers your ranking. So do your best to fix this right away to keep your ranking even if it means losing money. One refund is way better than losing 50 customers in that timeframe. Even if it's a matter of a lost package, the refund is also the best solution because it will take too much time for you to send the package again, wait for the delivery. Maybe something goes wrong again, so you lose the money twice. Don't bother with that and just work on the refund. If you feel that something is really nasty than gather all the information you can about that order. Take screenshots of all your communication of your products and shipping information and proof of delivery and send it to Etsy, even if they are most of the time on the buyer's side, they will not overlook any harassment or injustice. Do not communicate with the customer via e-mail or any other platform. Keep all the communication on Etsy so that they also have proof of the exchange made. Any other information or communication that is not on Etsy will not be relevant if you do not participate in the case and do not take any action at all, only then Etsy can suspend your account. So it's best to reply to these righter way. Nonetheless, these are very rare and it shouldn't worry, customers will always contact you first via messages and you can solve those issues right away. Two rules to follow, and two of my best practices, my best advice is make sure to send all your orders in time and even before the due time, keep your customers happy. Five-star reviews boost the overall ranking of your store. Provide excellent customer service and be polite, don't be rude, be professional, and solve any issue in a very gorgeous, fabulous, and lovely manner. You've gotten this. 12. Copyrights and Trademarks: Etsy is very sensitive when it comes to copyrighted and trademark items. So avoid using any famous characters, film posters, logos, brands, and so on. This is mostly available for digital items and print on-demand in general. I have seen sharps taken down because of these issues and usually it's not as itself that notices the copyright. It's someone may be your competitor who reports your listings if you wish to use any famous character, always check out this public domain list. Here you'll find lots of characters from literature, films, comics, and even folklore and mythology. Santa class, for example, is a character that you can easily use. Dracula, Zorro, Cinderella, Peter Pan, are all part of the public domain. Avoid purchasing artworks from other designers or sellers, or even from other websites because they are very often for personal use only, so you can't resell them. A great resource for amazing artworks is Envato. You can purchase bundles of designs, elements, and artworks. The secret is to create new designs using these elements. If you create a new image, then the authors consider that your artwork is completely new and it becomes your own. Of course, you also need to always pay your subscription on the platform. If you stop using Envato elements, then you cannot use those elements. Furthermore, you will find tons of amazing graphics, stock footage, music. I use it all the time and it's really amazing. You can then upload any element in Canva and recreate a new design. Maybe add some texts, change the colors, add more elements, and so on. The sky is the limit. If you don't want to use graphic elements, you can simply create different quotes or prints with sayings also in Canada as void famous quotes. Or if you use them at somewhere in the design, the name of the author. There are also tons of trademarks, sayings like Born to be Wild or live. Laugh, laugh. Why do you need to do is access the trademark electronic search system, also known as test. Choose basic word mark, search, and search for the terms that you wish. You'd see if the phrase is already trademarked, who owns it? And if it is Still Life. Course, if you search for it on Etsy, you'll find lots of listings with this quote. And the company may not look into these. Also, customers may not know it is trademarks, so you can pass with flying colours. However, I wouldn't advise it. What I recommend is creating similar quotes like born to be a boss babe, or less, love. Repeat. Avoid keywords or mentioning in the title, copyrighted or trademark names. You could say, for example, Nike inspired or Chanel inspired. But best to avoid any keywords related to famous brands is at his algorithm, may flag it anyway. When it comes to vintage items, you don't need to worry about this as you may use the actual name of the brand, like Chanel vintage bag. You'll see quite a number of shops that use a lot of popular and famous brands are characters. They are walking on thin ice, so don't get carried away. It's best to play it safe and to avoid copyrighted and trademark designs. The original, unique, and authentic. Be yourself. 13. BONUS: The Importance of Trust: In this lesson, we will talk about the importance of trust, why branding is important, and why you need to be trustworthy. Trust is the most important feeling that you need to offer to your customers. We need trust in all our relationships. And your relationship with your customer is not at all different. Your relationship with your customer must be built on trust as well. You have to break all boundaries. Travel for technology, for the internet, for algorithms, and all the mechanisms of e-commerce. And be aware that you dress a human being with another person behind the screen. It's you. And we talked with them, just like I talk with you right now. I talk to one person. And this is one of the secrets to being comfortable in front of the camera as well. This also makes you feel that trust and grieve that trust is pyre trust in your customer? I have a theory. My theory is that the easiest thing is to sell. He will say that I'm crazy maybe right now, but you can have very edited photos. You can lie about your offer. You can lie about the pricing. You can promise more than you actually offer. You can say anything. The customer doesn't really see the product. The customer can't touch the product, can't smell it, feel it. So it's all about you. It's all about the story that you tell, your photos, your videos, and of course, pricing and shipping. You know, you have heard about so many scammers around the world where they don't even send any product people buy from them and they don't send anything. They just share with them phony tracking numbers and that's hit customers never received anything. So that's the easiest part in the world. Anyone can sell anything. The hardest part is to build a strong relationship with your customer. The hardest part is to inspire trust and loyalty. This is branding. How do you do this? By being honest and transparent? Be honest about your product, your process, your production time, your delivery time, the shipping, your prices about everything. If you cannot deliver something in time, say it, don't overrate yourself. Don't brag if a customer has an event or a special occasion, they need your product in time. And if you can't meet that deadline, then say that. Tell them. I'm sorry. Do not count on me now in this precise moment because I can't meet this deadline, come back another time. And trust me, they will appreciate this so greatly. And they will come back because they already liked you. They already want product. They will like you even more for this transparency, which is a very rare thing nowadays. They will appreciate it and guess what? They might even buy the product anyway and just find something else for their specialty fund. It's a win-win situation here. If you're not honest and if you proceed with the sale that you can't deliver in time, you will, of course, get a bad review. You might even have an open case with Etsy and we don't want that and they have all the rights to ask for a refund. So you can't when there is no point in proceeding with that sale, if you are transparent, you will always win. Trust me on this, honesty wins. Transparency wins. Especially in business, the only way to be on top and two, when nowadays is to be honest, your brand and branding strategy play a huge role nowadays in winning your customers trust. Brand, trust creates loyalty. More than 50% of my monthly revenue comes from returning customers. Brand trust is what gets you through stormy weather, like we all experienced lately. And yet in these challenging times, my brand flourished because I had my community who had my back, my customers came back for more. When a customer is pleased with your product, your customer service, your whole universe, your values, and your mission, the impact that you're trying to make in the world, they will return for more. Don't you just love when you find a great restaurant that has amazing food, great service, the prices, you will definitely return that, right? It's the exact same thing in the online world. There is no difference at all. You find a brand that you love that treats you amazing and that is in line with your values. What do you do? You go back for more again and again and again and again, and you are now a customer phone. Let's aim for that. How can you create brand trust? Shopping experience? Your aim is to offer an amazing shopping experience from great customer service to a smooth buying process and of course, a fast and safe user experience. If you have ever created a website, you know that speed is very important and you wouldn't want too many pop-ups. You need the viewer to reach your content as fast as possible. Luckily, at it provides a very smooth experience and you know that they have the appropriate level of security. So customers trust the platform. They know their data is safe. Etsy already build trust. And that's why they don't think twice when it comes to suspending or deactivating accounts. They are very careful with who they allowed to sell on the platform, and this will help you greatly in winning customers trust. Brand's mission and vision, you are more likely to connect to the brand that shares your values. Brand promise is essential. It is your legacy. It basically tells what you are doing, why and for whom. For example, Airbnb promises to offer travelers and experience a sense of community and belonging. It's more than a commendation. It's living like a local. This is why this company experienced such a growth in a very short time because of its brand promise, content and products. Customer service, user experience, mission, vision, and values are all essential. But what would they be without a great product or service? The quality of a product and service is what creates trust in most of the customers. The reason they come back, no matter what you are selling, your content is extremely important and that means fresh articles, videos, products or collections, newsletters, social media posts, and so on. A great online presence with recently dated posts means that you are there, present all the waves still in business through working hard every day. So this makes you trustworthy from the very beginning. Not to mention that it's great for SEO. Engagement. From quickly answering emails and messages to starting conversations on social media with your followers, community and customers being engaged with your audience is another essential elements. According to an Australian report, 63% of customers are more likely to trust the brand that creates social media conversations. The authenticity of the content is also a significant trust factor. Some customers also appreciate when a brand answers their reviews, no matter if they are good or bad, I wouldn't recommend this on Etsy or not. Even if it's a bad review, it's best to contact the customer and solve the problem in a very lovely manner. As soon as you publicly reply, the customer can no longer change the review. So it's best to work something out before that. Branding. Last but not least, branding, everything from your logo to photography, your story, yourself, your team speaks volumes of your commitment to delivering the product or service close to perfection. Well, being fully committed in the relationship with your customers. 14. Learn Etsy from a Top 1% Seller: Practice Lesson: Welcome to our interactive workshop, where we will add one listing from scratch and let's choose a digital item to see exactly how you can create one without any graphic scales and uploaded afterwards in Etsy, you'll see how to choose the best tags for my favorite method and how to set up everything. Are you ready? Let's begin. The easiest digital product to create is a quote print, because all you need is a cool font and some sparkles of inspiration. You don't need any other graphic elements, illustration or photography, but be very careful with copyrights and trademarks as Etsy is very sensitive when it comes to these. Let's dive into ETC. As you can see, prints are very popular and as usual, the personalized and custom products are in high demand, being bestsellers are popular. Now, you could manually create a custom quote for every customer, or you can let them do this themselves through a magical app called cordial. Cordial allows your customer to edit as they wish a purchased item, it has the integration. So all your listings will be sync, and once a customer purchases your product, they will receive a link to your digital items. This works best with birthday invitations, anniversaries, baby shower cards, and so on. Other popular quotes or the inspirational and motivational ones. And a fantastic idea is to offer sets of prints. These listings are fantastic examples. The first is for digital cranes and the second one for physical products where you have the advantage of offering different sets of prints. Now, let's create our own quote print. First of all, we will check out if it's trademark, due to the trademark electronic search system, choose basic word mark search and typing good vibes only. Okay, So it's taken, Let's try live love, laugh. This is also taken, but what about live love? Repeat. There's only one result which is slightly different. And anyway, it's dead. It's no longer available. So we can happily use this one. Now, let's create our quote print with Canva. Choose to design a poster to have that high-quality printing aspect, you can check out a template if you wish. Now you can play with the fonts, add effects to the text, change the size, move around the elements, and so on. In two or three minutes, you are ready, downloaded, either in PDF format or PNG in high-quality. Great. You can create so many prints every single day. Remember that the ideal selling point is to create sets and bundles of prints in one listing, but we will create a listing just for this quote for this video. Next, you have to create your listing photography. Always add at least five photos. So visit place at dotnet and get some mockups. Don't forget to add the human touch. This will help you stand out from the crowd. Upload the actual quote without any watermarks in the listing photography, only the actual file that they download after purchase has to be without a watermark. Here you can create a video to, and it's really important to add a video to your listing. It can also be a slideshow that you create in Canvas. So it doesn't matter as long as you have a video. Let's add a new listing on Etsy at here, all your photos, the video, and we will start with our tags. You can use keyword tools to find the best tags. But my favorite method is getting the tags straight from Etsy because there is no way that a third party app has a better pulse than Etsy itself. Let's check out the best-selling listings and see the tags that they have. Uc their tags at the bottom of the page at explore related searches. And from here, we will see their search results. We need a couple of more general tags, but then we need to focus and those that are not too specific and not too general. Let's try positive prints over 80 thousand results, perfect. Let's try positive posters over 30 thousand results even better. What about inspirational poster? Almost Two 100 thousand results. It's a bit on the edge, but we need a more general keyword. So let's go with that as well. Don't use keywords that have over 200 thousand results. How else can we define or describe our product is a quote print, motivational and inspirational print poster, quote. But what about positive affirmation? Over 30 thousand results, great. Or what about daily affirmation over 8 thousand results even better. I see self-care cards here. So this gives me the idea of a self-care quote. Let's try it. Over 11 thousand results, perfect. We have some amazing tags so far. And what's interesting is that we have discovered some new interesting listings. So let's check out their tax. Self-love art seems a great tag and it is almost 40 thousand results, fantastic. The key is to accurately describe your product through these tags and find different ways of naming your product. Many people use only motivational, print, quote, poster, art, etc. They get stuck in almost the same tags. But you need to have various words to reach as many people as possible and never use birthday gift or gifts for her as you get lost in the millions of search results. Great, So use the same strategy to find the rest of the tags, to add all 13 tags. So the final tags are positive prints, positive posters, inspirational poster, positive affirmation, daily affirmation, self-care, quote, self-love, art, live love, quote, printable typography, typography, posters, typography, digital, love quote, Print above bed, Walmart. From these, we can easily create our title, let's say positive quote print with Liz love. Repeat, printable, topography, quote, art. Basically, all you need to do is play with your tags and rephrase them. Don't repeat the exact same tags, but play with the words. Now, choose who does the product. You can say either it is a finished product made to order. If it's a custom print, choose your category, digital prints. The moment you choose this, the attributes will show up even if they say these are optional, they are not. Nothing is optional for Etsy. It uses every detail to better show your listing to the right audience. I mentioned it is a digital product and now let's write our description. Always start with the first three words from the title in a sentence, focus on the first paragraph, make it rich in keywords. Add feelings or a short story. Talk about your customer, how they would feel after purchasing your product. Let's say positive quote, print with the uplifting quote, live love, repeat to celebrate the best moments in your life and always remind yourself about the endless possibilities this journey brings live life to the fullest and love with all your heart. This typography print will brighten up your days and it's also the perfect self-care gift for all your loved ones. Edith Piaf was once asked in an interview what advice you would give to a child, to a teenager, to a grown man, and woman, to an elder. And she replied to laugh for each and everyone, love is our secret engine celebrated with our inspirational poster that you can print as many times as you wish on any product at it on a t-shirt or monk, or use it as a motivational Wall Art. Get in touch if you wish to have something customized, especially for you. This is an instant download. You will not receive any physical products. You'll receive one or more PNG PDF file files with the printable quote art, how to order this listing and you'll be able to download it right away as soon as the payment is processed, you'll find your file in your account, purchases and reviews. You will also receive an e-mail from Atlas, a direct link for download. This is for personal use only. You may not resell, share, distribute, or post this file. You may not edited or reuse the file for any other purpose. We own all the copyrights, and this file is only for non-commercial use. Thank you so much for understanding no refunds or cancellations are allowed due to the nature of this product. If you have any issues with the download or the file, please get in touch and we will be happy to help you and send it to you. Thank you so much for visiting our digital world, explore all our collections and get in touch if you wish, any custom work created especially for you. Let's enliven the world we find and creative art prints and digital products. And this is it very important to add a disclosure that it is for personal use only, that they will not receive a physical product and how to download it. And then the listing to one of your stores sections, add the price. If you'll have a set of prints, then you can go up to $10 or more people low quantity to create that sense of urgency in the buyer's mind, if you will offer a custom print, here is where you can turn on the personalization box to ask for information. And finally, upload your file. Make sure that the final file uploaded PNG or PDF, is in high resolution, at least 300 dots per inch, so that they get a very good printing quality even if they scale up and print on larger materials. Perfect. You are all set to go. If you have any questions, please let me know. I am here for you. Are you ready for more? Let's go. 15. Conclusions & Meet You at The Top: Congratulations, you have completed the course and now you are ready to start your Etsy at the venture. I am so honored to be part of your journey. You now know how to have a fabulous looking sharp with all the powerful tools that you need to stand out from the crowd. If you are ready to learn more, check out my first course on assay you strategies and branding. This is the best time to start sharing your passion and to start growing your brand and store. I'm here for any questions and feel free to share your progress in the class's project gallery. Share the beginning of your journey and let's grow together. Thank you so much for joining my course. Now, let's conquer the world.