Strengthen Your Brand on Society6: Create Cohesive Artwork

1. Introduction: I've been working as a professional independent illustrator for over 10 years, and I've been selling products for Society6 for the same amount of time. As a freelance illustrator, it's nice to have a diverse range of income sources. One great option for a passive income source is an online shop through Society6. I'm Chris Piascik, I'm an illustrator, and today's class is about creating cohesive pieces to strengthen your brand on Society6, so you can make more sales. Society6 allows you to upload your work and immediately make it available to purchase on countless products. The artists that are most successful selling their work online have a strong personal brand that creates consistency throughout their shop. This class is for anyone who wants to start selling their work on society6, as well as people who are already on Society6, but want to give their sales a boost. This class will also benefit those that are just trying to figure out and hone their own personal brand and style. To get started, we'll check out other artists we admire and figure out what makes their brand unique. Taking some time to analyze another artist can be a helpful step to get us to see what's special and different about what we do. Next, we'll do the same for ourselves. Then, we'll take what we've learned and create three new pieces that embody our personal brand. The first will be a repeating pattern. For the second, we'll create something new by pulling an element or elements from our pattern. For the third, we'll illustrate a phrase that pairs well with the other two pieces. Finally, we'll take those three pieces and create some products to sell. I've had some success selling products from Society6, which has been a great passive income source that has helped to bolster my career over the years. This class will help you to build your own personal brand and create work that is meaningful to you and resonates with others. Having a list of brand attributes will serve as a helpful guide that you can use when creating new work. Your cohesive brand will help get your work noticed. Post your lists describing your personal brand with some samples of your work in the project gallery. This may lead to other students and myself suggesting other things that you hadn't thought of. Of course, don't forget to share the three pieces on their own and some examples of the products you've created with them. I can't wait to see what you do. [MUSIC] 2. Analyze Another Artist’s Brand: Sometimes it's hard to analyze your own work because you're so close to it. To get in the right mindset, let's analyze the work of another artist that you like. In this lesson, I'll talk about a couple artist that have successful shots on Society6 and discuss what makes their work and personal brand unique. Clara McAllister uses bold colors and dense compositions, jam-packed with fun details. She uses dark backgrounds that really make her illustrations pop. Her content feels surreal, even when it's just some bumblebees and flowers. Her work feels like it's in her own magical world. Sophie Corrigan draws super cute characters with very distinctive eyes and a lot of humor. Although her style varies a bit, her body of work feels cohesive because it shares a simple composition with plenty of white space although she hardly ever uses a plain white background. When she works more towards realism, her work still has a distinct sense of humor with some subtle exaggeration of features. Choose an artist or a few and make a list of what makes their brand and style unique. When you're done, share it in the class' discussion area so that we can all check them out and maybe discover some new artists. [MUSIC] 3. Analyze Your Personal Brand: Now that we've gone through the process of analyzing someone else's brand, it will be a lot easier to pinpoint what makes our own work unique. Getting a firm grasp of your own personal brand is a crucial first step in creating a cohesive body of work. In this lesson, I'll walk you through this process using my own work. My work is bright and colorful, and definitely playful. Although it has a loose cartoon it feel the lines are tight, and smooth. I don't tend to work within one color palette, but I do try to limit even my most colorful pieces to five or six colors, sometimes I even use less. I work digitally, and my work features flat colors a lot any three-dimensional rendering, aside from some shadows here and there. But even those are flat color shapes, I never use gradients. My work often incorporates some lettering, and sometimes it's mainly lettering. I draw my lettering the same way I would draw a random character, and that makes it feel cohesive. My work is often dense, filled with tiny little characters, and silly stuff. Silly being a big part of my work. My personal style has developed over time, merging my love of cartoons, my background in graphic design, and my sense of humor. My favorite work makes me laugh, and I want to do that for others with my work. Now it's your turn to make a list of everything that makes your work unique. I think you'll be surprised, and find that there's a lot of different things that distinguish your work from other people's. [MUSIC] 4. Create a Repeat Pattern: That's enough analyzing. Let's make some art. The first piece we'll create will be a repeat pattern based on your interests. Part of building your brand is focusing on what makes you unique. Your personality and interests are just as important as your aesthetic style. Once you've decided what you'll include in your pattern start making it. You can draw your pattern in any medium you'd like, but we'll be doing the assembly in Adobe Photoshop. You want to work at a size that is easy to scan if you're going to work traditionally. I'm going to draw directly in Photoshop using my Wacom Cintiq pen tablet. But before we create the artwork for our illustration, I'm going to demo how to make a repeat pattern using simple shapes so you can get an idea of how it works. For my pattern, I decided to make a jumble of characters with some illustrated words and phrases mixed in. Playful, dense compositions are part of my brand style, so this makes sense for me. It will also allow me to infuse some humor, which is another key aspect of my personal brand. When creating your own pattern, you don't have to start from scratch. You can start with things that you've already created. For my pattern, I'm going to start with a few characters I've made and draw some other fun stuff around them. When you add in new elements, be careful not to touch any of the edges with your work so that a tile will repeat correctly. Now that I have everything drawn out for the first part of my pattern, I'm going to go ahead and add color because it can be harder and confusing if you wait until after you divide your image. To make this easy, I have a color palette set up with the colors I'll be limiting myself to. Let's go ahead and color this in. I'm just going to use the paint bucket tool here and fill this stuff in willie-nilly. One thing that I'll note is that you want to make sure that you're using the full document size for the offset filter to work. What I mean by that is this right now is just a small piece of the document, so this would split it up unevenly. What we need to do is add a background to this. I'm going to go ahead and make a new layer, and I'm going to fill it with white and I'm just going to put my layers in the right order. I'm going to merge them together. Now, I have a white background here. When I divide this up, it'll split evenly. I think this is ready to split up. I'm going to go ahead and go up to filter at the top and then I'm going to go to other at the bottom and then offset. As you can see here, it looks a little bit odd and that's because this is defaulting to what I had been using for the previous file, which was a 2,000-pixel document. I want a little bit bigger with this one and I did it at 4,000. I'm going to change this to 2,000 and 2,000. You remember this number is just going to be half of however big your document size is. As you can see, this wraps around nicely. I'm going to hit, "Okay" and this is ready to go. I already went ahead and drew some stuff to fill in this extra space. I'm going to turn that layer on and move it up. As you can see here, I just drew some stuff in to fill the spaces that were leftover when this was divided up. You can see that is where my document was and then I just drew some stuff filling the space, but making sure that I don't touch any of the edges. If we turn off this layer, you'll see that nothing touches the edges. It all stays nicely within our tile. That way, it'll repeat perfectly as we want it to. I'm going to go ahead and merge these together so that I can color this stuff in since some of this stuff relies on the other objects to complete their shapes. I'm going to Command E, merge that together. Let's go ahead and color this in. My tile is complete. Are you ready for the magic? I know I am. I'm going to make a new, large document to tile our pattern into because Society6 doesn't have an actual repeating tile setting. If you plan on making large items like curtains or a duvet cover, you're going to need a big file, 10,000 by 10,000 pixels will cover nearly everything. Let's make a new document at that size and make sure it's set to RGB. I'm going to go New and let's change this to 10,000 by 10,000 and RGB Color mode, and then we will hit "Create". Now we've got this nice, big document here and we can copy and paste our tile. I'm going to go back to my pattern. I'm going to select all, and then I'm going to copy it and paste it into our document. In order to fill the space, we are going to just repeat this a bunch of times. This part is still exciting to me. Something about the infinite repeating is just exciting. I'm going to go ahead and duplicate this. I'm going to zoom in so that I can make sure that it's perfect. I'm going to hold Shift and slide this over and get those to line up perfectly. Then I'm going to merge those together using Command E and I'm going to duplicate these two. Now, I'm going to do the same thing. I'm going to drag this until it butts up perfectly. One trick that I like to do is to zoom in really tight until you can see individual pixels and then you can watch it go up until it locks in perfectly. I'm going to merge these all together so we have one mega tile. Remove this off the document a little bit. I'm going to duplicate this. Repeat it again, continuing this magic. There we go. I'm going to merge those and do one last duplicate. If your file is being stubborn and doesn't want to align right, just go like that and merge these all together and we have a nice big document filled with our pattern. Once I've filled the document like this, I like to rotate mine a little bit so the pattern doesn't look too perfect. As you can see right now, all these like ghosts line up perfectly. What I like to do is just do Command T or edit, transform. I just like to rotate my document a little bit so it's not so perfect. I'm also going to scale it down just a little bit so that the pattern is a little bit smaller. I'm just going to hit "Enter". Let this transform. Might be a little slow for you because this is now a really big document. Let's go ahead and save this to use on Society6. What we're going to want to do is save this as a PNG. PNG is the best file type. It gives you the best possible quality and a lossless format. I'm going to call this Crazy-Pattern.png and we're good to go. Knowing how it works will help you plan the creation of your own. To get started, we'll set up a new document. I'm going to go to File, New. To keep things simple, let's make it 2,000 pixels by 2,000 pixels. I already have that selected here, but I'm going to choose pixels and then with 2,000 height 2,000. We don't need to worry about any of this other stuff. I'll hit "Create" and we'll have a nice blank document here to work with. To make it easier to see our edges, let's fill our document with a background color. It doesn't matter what color you choose. I'm just going to choose a gray color here, and I'm just going to use the paint bucket and fill that document. Next, we'll add some random shapes to our artboard. They can go anywhere as long as they aren't touching any sides. I'm just going to use this rectangle selection tool, select a different color and fill that in. Do another one. Again, this is just for demo purposes. I'm not trying to make anything too pretty. Let's make it a circle. That's got a little gradient to it somehow. I'm not sure why, but let's make a starburst shape. Fill that in. All right. Once you've finished, we'll click on "Filter", go all the way down to the bottom to Other, and then we will choose Offset, which the last option there. We click on that and we are going to make sure that these settings say 1000 pixels, right, and 1000 pixels down. Then we just want to set this to wrap around. We hit "Okay". This right here is our tile. What we can do now to finish the pattern is to fill this leftover space here with something else. There's not a weird hole in our pattern. I'm going to make this a different color so that we can see the difference. This is a repeating tile right now. Let me show you how it works. I'm going to just go ahead and transform this. Well, first I'm going to unlock the layer and I'm going to transform the size. I'm going to go to Transform Scale or Command T if you're on a Mac. Then I'm just going to scale this down. Then I'm going to duplicate it so that we can see it rotate. We'll just bring that right to the edge and then we can merge those layers together using Command E. I'm going to duplicate that layer and then drag that down and you'll see that it repeats perfectly. This is a nice repeating tile that could go on forever and ever. If we merge these together, we could scale this down and duplicate that. You just want to make sure they butt up perfectly. Merge those together, Command E. As you can see, this repeats perfectly forever and ever. What are you waiting for? Go make your own repeating pattern. I do have to warn you though it is quite addicting once you realize you have the power to create infinity with your drawings. I can't wait to see what you come up with, so please make sure you share it in the projects gallery. 5. Create a New Piece: An easy way to make a cohesive set of products is to repeat elements in a different way. I'm sure you can think of tons of fashion brands doing similar things. Though repeat pattern will work great on a lot of different products, for some products, they don't work as well. For example, a graphic tee. Let's pull your favorite element or elements from your repeat pattern and use them as a standalone graphic. Because your element was illustrated to be used at a small size, you might need to re-draw it so it holds up at larger sizes. I'm definitely going to need to do that for mine. Technically, just worked at a higher resolution from beginning, but for my personal style that wouldn't work. As I discussed, line quality is an important part of my brand. Even though it's nice and tight at its current size, when I blow it up to 500 percent, it won't be consistent with the rest of my work. To do this, I'm going to make a new document that has 7,000 pixels by 7,000 pixels. I'm going to go ahead and go to new, 7,000 pixels squared is a size that's big enough that will work across a broad range of products that I'm planning to use my standalone graphic gas. 7,000 pixels, 7000 pixels, and then RGB, and we'll hit "Create" then I'm going to go ahead and copy and paste my design and then scale it up. Although your artwork may look fine when you scale it up that big, you have to remember that print resolution requires a higher resolution than what your screen needs in order for it to look okay. For example, if a quick and somewhat accurate way to check would be to go down to the bottom corner where it shows how big you are viewing your image and change that to 300 percent, you'll see at 300 percent starting to get a little bit pixelated. This is what you can imagine happening if you print something like this, even though it looks good on your screen, when it's being printed, it needs a higher resolution. What I'm going to do now, is turn down the opacity on this, and I'm just going to trace over it at this size, refining as necessary. This will be very tedious to watch, so I'm not going to make you do that, but all I'm going to do is just trace this over working at this higher resolution size. Here's my pull away piece and you may be thinking, hey, it looks exactly the same. Well, it's because it is. I just traced it and just tightened it up so that it looks nice and tight at this higher resolution. Just like before, I'm going to go to file and then export, Quick Export as a PNG, and I'm going to name this one, pullawaygraphic. Then we're good to go and move on to our third piece. 6. Illustrate a Cohesive Phrase : Illustrated quotes and phrases are very popular right now and are a great way to add some variety and infuse some personality into your work. Refer to your brand guideline list and consider how you'll approach a lettering treatment that'll feel at home within your personal brand guidelines. Since my work features a lot of crazy characters and it is infused with humor, I'm going to illustrate the phrase, 'Embrace the Crazy' because it feels like it makes sense for me. So let's move over to the computer and I'll start sketching this out and walk you through my process. To get started, I'm going to open up the new document. I'm going to make my document 7,000 pixels by 7,000 pixels, because that's a good size that'll cover pretty much all of the products on Society6. I'm going to make sure my color mode is set to RGB and that is all we really need to worry about for this. So I'm going to hit 'Create,' got a new fresh blank document. I'm ready to work. When illustrating a phrase, I first consider what my visual hierarchy will be, meaning which words or word is most important. For this phrase, that's clearly "Crazy." Now as I begin sketching out possible compositions, I know I want crazy to be the focal point and probably the largest element. This can be trickier when you're illustrating something with more words, so keeping it short will be easier for this. My first step is to simply write out the phrase. It doesn't really matter what brush you're using because we're just sketching out. I like to use a gray color for sketching like a pencil just because it feels less serious. The first thing, as I mentioned I do, is I just write out the phrase. I'm just going to write "Embrace the Crazy." This gives me a visual for how much space each of the words takes up. Because "Crazy" is going to be my focal point, I'll work on some quick sketches of just that word. Because it's just three words, I'm going to build it around 'Crazy' and use the others as supportive elements. First I'll just begin sketching out some ideas. Because it's "Crazy," I'm thinking I want to vary the letter sizes and maybe the styles and baselines so it feels a little wacky. Maybe I'll put some at an angle. If you're not someone who's very comfortable drawing letter forms, that's okay. There's a couple of things that you can do to make this easier. One thing is to think of it as drawling a skeleton for your letters. You can just do simple letter forms and then add some thickness and width to them. Let me just get a new layer. I was drawing on the background layer so I can't turn that off, which is not ideal. So I'm just going to start over with what I have here so that we can see what we're doing. I'm going to draw on a new layer. It's always a good move to start drawing on a new layer. Let's say you wanted to just vary the size of your letter forms and have them be a little off skew, you could just draw simple letters like this. Maybe changing the size of them. We rotate that 'A' to think about how they fit together. This A being on an angle because of the leg of the R. Maybe the Z is small and then maybe there's a big Y. Now that you have this, you could go ahead and turn the opacity down and then just use those as a guideline to make some fatter letters over them. You're just building a little wall around the letterforms. That's already feeling pretty crazy. If you wanted to, you can make it even crazier and make these have a 3D effect. What we can do here, we could duplicate this layer, and then grab the one that's behind and bring down the opacity and then let's move it down. We could scale it using the transform tool. We can use this as a guide to make these into a 3D form. What I mean by that is, you can start drawing lines connecting the letters to themselves. Down to the bottom of the C, and this is the bottom of the R, and that's the bottom of the R. Then we can turn off that later layer, and we've got this cool 3D effect. If you want to, you can go ahead and fill this in. Looks a little rough because we're using a pencil so the lines aren't perfect, but we can go in and just fix that up. We've already gotten something fun and interesting without really having to know too much about drawing letterforms. Another thing that you could consider is, let's say you don't really feel comfortable with making up your own letters at all and maybe you have a more painterly style. We could take actual type, with a font, and let's just type out the word fun. We're not going to do crazy for this because this isn't going to be too crazy. Then we can go ahead and scale this up, nice and big. We can see what we're doing. Let's choose a typeface that's nice and wide. There we go. What we can do now is use this as a guideline. What I mean by that is, we will do the same thing we did with just those regular simple letterforms. We can bring the opacity down and then let's make a new layer. Let's say you have a more painterly style. Let me find a brush that feels more in line with that. Let's grab a color. What we'll do now is just use these as a guide and just trace them over, but do it in a line that works within our style and brand. We can just sort this over with our brush strokes so you're able to get nice typography, but something that feels cohesive with your brand. You don't always have to do just completely custom letterforms. But now you don't have to worry about the dimensions and the perfect angles and the spacing. You've got all that sorted out. Now you're just applying your style in a way that you can incorporate typography in a natural way. Now when we turn off that guide, we've got some fun hand-lettering type as a starting point. Let's go back to my phrase, embrace the crazy. I like where I was going a little bit before, but it wasn't feeling exactly right. I'm going to try some quick variations. I'm going to switch back to a pencil, and this can play around here trying to figure out something that feels pretty good. I was liking the varied style sizes a little bit. I'm thinking that maybe I want to try something with a swirly leg on the r. Then that way I can do the same thing with the y and maybe they can join up or something in the middle. I'm still using the different sizes and different baselines like I did with that first sketch. I'm just sort it feel a little more, I don't know, locked together. I guess so. Maybe we can do something where they connect like that. That's feeling pretty cool, I like that. Since I'm pretty happy with how this is looking so far, I might start thinking about where I can put embrace in that. That is a pretty small word and I'm seeing that I already have this little gap on the top of the a, which is perfect because it's centered within the word. I might just go ahead and put the small tucked in right there. Because it's the least important word, but it's nice and centered there so it's not going to get lost too much. Then maybe figure out something to do with Embrace. Because I'm not confident in what I want to do yet, I'm going to do a new layer that way I can play around and not worry too much. I could try something that acts above this. To do that, I would just draw the shape that I want the type to go in and use that as a guide. I can go like that and then bring the opacity down and do a new layer. Then simply write out the word in that shape just to get the spacing right. That worked out pretty well. We can go ahead and bring down the opacity again, and now we've got a nice little skeleton guide to work from. We can zoom in on this and then just try to draw those letters and tighten them up a little bit as we go. Now we can turn off our guide layers. I think that's pretty good, but I'm not crazy about it. I think it being a perfect arc in this, has an angle to it, and to their very baselines, I don't think they match as well. I might want to do something different altogether, but still have arc above this, but maybe it's not a perfect arc like this. Maybe, it's a rectangle or something like that. I feel like that has more of a flowy vibe like this mimics what's happening down here. We can play with scale a little bit, so it feels like it's going back in space a little bit and just feels a little crazier. We do the same thing where we will write the word out inside to get the spacing right. I like where this is going. What I'm going to do now is merge those three layers together and bring down the opacity and then work on this altogether as a whole. Since I've decided on this box up here and this placement for everything, I can go ahead and tighten this up and make them work a little bit better. I'm thinking maybe I'll add a little bit more style to this by making it script. As you can see, I pulled up the top bar, the T little bit to use that space a little bit more. Go in here and draw this. First, because then I can customize these letters to fit the space a little bit more. Again, I'm still staying loose right now, it's still in the sketch phase. Not worried about getting too tight right now. I'm just getting the shapes loosely in place. That's already filled in quite a bit better. Now I can go in and work on this embrace lettering. I think I want to keep this simple and just use this wonky rectangle as the basis for it. That'll just be a nice little background and the type will be knocked out of it. Cool. This is feeling pretty good to me. The only thing I've been thinking now is I might want to do that 3D fact that we did with the initial sketch because I think that'll ground the bottom and give it a little more dimension. Could do the same thing that I showed you before, where we duplicate the layer, bring down the opacity and then shift it down, make it a little bit smaller. Now we can go back in here and connect those lines. Leave that alone. This is feeling pretty good to me. The next stage for me would be to just go ahead and tighten this up and make the lines nice and crisp. Before I do that, I will scale this up so that I'm working at the right size that I want to be, using the majority of this document, and welcome to the future. I've finished my lettering treatment. It's pretty much the same as where we left off, but I went ahead and used the same color palette that I had been using for the other pieces. Then once I've finished with tightening up just a sketch, I realized that it might be nice to add in some of those squiggly lines that I used in my pattern to give even more cohesiveness between my different products. The squiggly lines are definitely something that repeats itself in my work and as part of my style. I thought it would be a nice way to incorporate that into my lettering and make this lettering treatment feel even more cohesive among the three pieces. The next step will be to export these and get them ready for Slide 6. In the next lesson, we will get into that. 7. Create Products with Your 3 Pieces: Here we are on my Society6 homepage and let's upload some new artwork. I'm going to go ahead to the top right and click on "Sell". Then you'll see my other items that I have available here. We'll click on the top right where it says "Add New Artwork". Here I will select File and I'll choose my pattern which might take a little while to upload because this is a huge file. As I mentioned, we did this at 10,000 pixels by 10,000 pixels, which is very big in order to make as many products available as we can. Specifically the large items that would really benefit from a repeat pattern like the duvet covers or curtains, wallpaper, that kind of thing. I'm going to cover the no fun pattern because it's very fun and it says no fun. Now that the artwork is uploaded and we've given it a title, we can go ahead and hit "Continue". Here it's just asking us to confirm that we haven't stolen this artwork and it's actually ours. We know that it is because I drew it myself and if you drew yours yourself, then it's your artwork, so you don't have to worry about that. We're going to check that box. Then it's asking us if this artwork contains mature content and I would say no, it is not mature. It's actually very immature. But you know what they're asking. We'll hit "No" there and then "Continue". You'll see that Society6 automatically starts populating your artwork onto all different products here. You don't have to make everything available. I think this repeat pattern doesn't make the best art for like a wall print or something like that, but you never know some people might like them, so I might have them available. But what I'm going to do is edit the pattern a little bit, so that it's not so tiny and crazy if someone wanted to buy as an artwork. I'm going to click on the mini print. Here we've got some controls where we can scale. I'm going to scale this up, so that the pattern is a little bit bigger for the art print. Then I'm going to hit "Save and Enable". That's going to ask us if we want to apply this to some other stuff. I think this cropped version that's a little bit bigger will work good for things like a stool or like a side table where it's just a printed part in one section, maybe the acrylic box, bar stool. I think that's all for now. I'm going to leave the rest of these as is. You can go ahead and change the scale if you want on these things. But it looks like the pattern is going to work really well with a lot of the stuff.. If we check out these sheer curtains, this is one of the items that the artwork works. The pattern works really well on. I don't really need to move this back and forth because it's just repeating anyway. We can save and enable that. Now it's asking us if we want to apply the same thing to a hand bath towel or a beach towel and a blackout curtains. Sure why not? I'm just going to go ahead and turn on a bunch of these that the pattern works really well on, throw pillow, wall tapestry, rectangle pillow, floor pillow, wall mural why not? The wall clock is a little crazy, but we can fix that by editing it and zooming in a little bit on the pattern. That's some fun artwork for our clock. Definitely turn on the rug. The coffee table bench. Sometimes I like to just turn everything on because why not? [BACKGROUND] All of these things are going to auto populate. When you're using a repeat pattern, you don't really have to do much because it just automatically works well, because it filling the whole artwork. You don't have to worry about centering it because the whole thing is technically centered at a wine chiller, water bottle. I don't think the artwork works that well as a regular coffee mug, so I'm going to decide not to turn that one on. But the travel bag, I think it's cool for our pattern. Serving tray, why not? Wrapping paper. I think this will make cool wrapping paper, a notebook, why not? Let's check out this watch band. You can move this so you can figure out what you want to sit within which is going to get cropped and the waist part of the watch. The wristband, if you will [LAUGHTER]. I'm going to hit "Save and Enable" and just shifted that a little bit. I'm going to go ahead and just turn on all of these iPad and phone cases, because the pattern works well for those [BACKGROUND] base mask fanny pack, why not?. I'm not going to do the shirt. As you can see here, they don't work really well as a shirt graphic because it goes to the end, so it just ends up being a rectangle. That's why we did that other special artwork. However, it does make a lovely all overprint graphic. We're definitely going to turn that on. Definitely going to turn on this backpack, tote bag. You'll see these things that are grayed out and what that means is that our artwork is not big enough. For the yoga towel, it needs to be just slightly bigger than what we have. If you really wanted to do a yoga towel, you could go ahead and just update your file to make it a little bit taller. The same for yoga mat. I don't feel like this artwork is very yoga-ish anyway, I'm just going to not bother with those. Once you've selected everything that you want to make available, we will just go over here to tags and we can just add some fun tags. We could add in colorful pattern, skate boarding because there is a quarter pipe, could do low brow, monsters, funny Lettering, uses many tags as you want. Then there's the description where we read a brief description of this. I'm going to write a crazy pattern [BACKGROUND] filled with lots of fun stuff. Again, they actually represent that tags that I put in don't include the names of people or any other copyrighted material, so that's good. Then save those details. It's not letting us publish the art well, we have to choose a category. You can choose painting, drawing, collage, photography, graphic design. I'm going to choose drawing from mine and save the details and publish the artwork. Now it's published. This is all ready to go. If you wanted to, you could go over and click on "View My Shop". Sometimes it takes a couple minutes for it to show up in your shop. While we're waiting, we can go ahead and do our pulling graphics. We'll click on "Add New Artwork just like we did before. We'll give it a title covers or no fun [BACKGROUND], upload our artwork and we will continue [BACKGROUND]. I'm just going to go ahead and turn on these art prints. Looks pretty good. I am going to do the coffee mug because I think that will work nicely with this artwork. What I'm going to do is just scale it down so it fits and then drag it over to the right. Then I'm going to hit generate previews just to confirm that this is what I want it to look like. Perfect. We can hit "Save and Enable", and it's ready to go [BACKGROUND]. Can edit this notebook so that it's on the cover. This takes a little bit of guesswork. What we're going to do here is scale it down. Got to go a little bit smaller, no big deal. Tiny bit smaller [BACKGROUND], Shifted over, Generate previews, Perfect, Save and enable. Now I just want to go ahead and make some apparel available. I'm not going to do the cases or anything like that because again, the pattern works better for those. [BACKGROUND] I'm going to go ahead and edit the t-shirts, so that it fits the artwork without being cropped. Bring it in and then slide it up, nice and high. Hit "Save and Enable". Then we can apply this to the tank top and the hoody and the unisex v-neck, crew neck sweater, long sleeve t-shirt enabled five products [BACKGROUND]. [MUSIC] We are good to go. 8. Final Thoughts: [MUSIC] I hope this class helps you discover what unique qualities define your own personal brand, so you can lean into them when creating new work. This brand awareness will not only help you sell more products in Society6, but also lead to your work getting noticed, leading to other opportunities. To recap, we analyzed the work and brand of some other artists that we like, we did the same for our own body of work. We then took the information and used it to create a repeat pattern based on our interests. We made the pattern go even further by pulling an element from it to use as a standalone piece that will give us more versatility on Society6. Then we illustrated a phrase to go along with the other two pieces. Finally, we uploaded our new work and created a ton of fun new products. I've had some success selling products in Society 6, which has been a great passive income source that has helped foster my career over the years. In addition, figuring out what makes your own personal brand unique and leaning into it, can help build your career beyond just selling products. I'm so excited to see what you come up with, so don't forget to share your projects in the project gallery. Seeing your work will inspire your fellow classmates and myself as well.