Transcripts
1. Welcome UDEMY 1: Alright, welcome to
stock footage unlocked. You're officially
ahead of the game. A lot of videographers
don't realize the potential of stock footage or they
don't know how to get there. So that's what I'm gonna
show you the ins and outs of how to create a successful stock
footage income stream. I've been selling
stock footage since 2014 and I'm going to tell you exactly what I've
learned since then and how I currently
go about shooting, editing, and selling
my own footage. So no matter what
your videography or filmmaking niche
or background is, if you're shooting videos, you can be selling
those videos and making passive income from it. My goal is to be here to help you get where you're
actually making steady, consistent sales
with your footage. Really, I can't say
enough good things about selling stock footage. I think it's probably the
most underutilized niche in the videography or filmmaking world as far as making
money with your work. I love shooting and
selling stock footage, and I honestly love
talking about it. So feel free to say, Hey, introduce
yourself in the group. And when you've done
that and you're ready, you can go ahead and check
out the next lesson.
2. BACKBONE v1: Okay, here at the
beginning of the course, I wanted to talk a
little bit about what I call the backbone of
selling stock footage. Over this course,
I'm gonna be going over a lot of specifics and little details to help you build your portfolio and make sales. But there are three
main cornerstones to selling stock
footage successfully, content, keywords
and consistency. These three areas are
selling stock footage boiled down to its
most basic parts. If you focus on these, you're gonna be successful
and you're gonna be making consistent
income content. This is your subject
matter and cinematography. This is what you're shooting
and how you're shooting it. I break down all
about how to improve your content more in module one, keywords, this is the key
to getting discovered. If you have the best
footage in the world, but you don't have
any good keywords. No one's going to
find your footage and you're not gonna
make any sales. But I'll go over everything
you need to know about keyboarding later
in module three. Consistency, more clips
equals more sales. I touched on this in my
masterclass if you saw that. But the idea is you
need a system in order to be creating on
a regular basis. It's a super common mistake for videographers to upload
five clips to sell, and then they just sit back and wait for the
money to roll in. But you won't be making
consistent income until you have a decent stock footage
portfolio built up. This doesn't mean you
have to be creating stock footage nonstop forever. For me, it took
until I was about at one to 200 clips before I was
getting consistent sales. Side note, if that
sounds like a lot, it's really not that much. You could easily have
200 clips ready to go in a week or
two if you wanted. But I talk all about
how to create a system for consistency later
in module five. So if you really
want to knock it out of the park
with stock footage, you have to be focused on content, keywords
and consistency. And if you do that, you're
going to do awesome. You're gonna be making money. And if you're like me, you'll be wondering why you
didn't do this a lot sooner. So that's just my quick overview
of stock footage basics. You can go ahead and
jump on into module one, and I'll see you in the group.
3. TYPES OF SHOOTS v1: Alright, so in this
module I'm gonna be talking all about filming. I've broken it down
into types of shoots, which is focused on how to
go about getting footage, what to shoot,
which is focused on subject matter and what
kind of footage cells, how to shoot, which is
focused on cinematography, gear and things to
avoid when shooting releases and editorial
versus commercial footage. So for this lesson, I'm
focusing on types of shoots, the when, where, and how to actually shoot
your stock videos. So selling stock
footage will look differently for
everyone depending on your career and your style of filming and the kind of
content you want to film. But in my experience, there are three main
types of shoots. When stock footage is filmed. A job shoot, an impromptu shoot, and a stock shoot. A job shoot. This is when you're
out on another job. It could be a corporate video, music video or wedding, a brand video or anything else. And while you're on location
shooting for this other job, you're also getting
B-roll that you'll sell a stock footage that's
on the back of your mind. You'll just know that you
want to sell this footage. So you'll be aware
of the kind of shots to get and how to shoot them, knowing that your end goal, in addition to doing
the job you're on is to sell it
a stock footage. So I'll go over exactly what those things are and
what you want to keep in mind when you're shooting later on in the how
to shoot lesson. But you wanna make
sure when you do this type of shoe
to definitely talk to whoever is in
charge of the shoot and get permission to
sell your footage. If you're working
for another brand, you want to be sure
they're okay with you actually sound the videos. They don't have an
exclusive right to the footage or
anything like that. So be sure to work with
them ahead of time, work that out with them and make sure you're on the same page. And obviously make sure you have the rights to the footage
that you're shooting. Impromptu shoot. This is taking your camera and shooting whatever
catches your eye. So I shoot a lot of
travel footage and that would fall into the
impromptu shoot category. For my travel footage, I
take my camera with me on trips with my wife
and we go out exploring. And when we find
a cool location, I film her or I film wildlife
or get some drone shots. And this is all
impromptu filming, so it's not planned beforehand. I'm just shooting what
catches my eye if I see a co-location or cool
building or anything, I just film whatever that is. You can do this on your
own in your hometown. You can take your camera to your local park or downtown and just look for interesting
looking people doing visually
interesting things. So this could be
teenagers skateboarding, an old man feeding
birds at the park, a woman reading a book, if someone catches
your eye and you say that would be a
really great shot, just approach them and tell them you're a stock footage filmmaker and ask if you could
take some video of them doing exactly
what they're doing, you'd be surprised at how
willing people with B2B models, if you're polite
and professional, just make sure they're
willing to sign a release before you take the
time to actually shoot. But the way I do
releases a super easy, it's all done on your phone. And I'll go over
everything about Releases later on
in this module, in the release lesson. But this type of impromptu
issue is also great when it comes to getting
diversity into your footage. Diversity is super important when you're shooting
stock footage. And if you go to a public
area with lot of people, it's a great opportunity to
interact with lots of unique, interesting people
that you might not ordinarily get
a chance to film. So it's a great
way to add variety and diversity to your
stock footage portfolio. Stocks shoot. This is a shoot that
scheduled and plan specifically for the purpose
of filming stock footage. You say, let's go
to the park and get shots of Tony playing
catch with his dog. You plan it out ahead of time. You think of who you want to be, your talent and what you want them to do and read
out a shot list. So shooting a
cinematic sequence. In general, the
best way to shoot stock footage is to
think in sequences, not just shots when you're
doing this type of shoot. And really when you're
doing any type of shoot, you want to focus
on telling a story. So that's one reason I
highly recommend writing a shot list ahead of time to
keep your story organized. If we're shooting Tony playing catch with his dog at the park, your sequence could look
something like this. Tony enters the
park with his dog. Tony takes off the dog's leash. Tony throws a ball. The dog runs across the field. The dog catches the ball. Pets the dog. Pretty easy. That's six actions right there
that show a whole scene. So if you only
shoot wide, medium, and tight of those actions, That's already 18
videos that are ready to upload
and start selling. And then on top of
that, you can get additional shots
like tracking shots, dolly shots, extreme close-ups or any other creative angles, movements, anything
extra you can think of. And you could easily come
away with 50 clips ready to go just from hanging out with Tony and his dog at
the park for an hour. So those are my three
types of shoots. They're all good methods
for getting footage. Maybe you only use
one of these styles, maybe use all three
at different times. You just have to find
out what works for you.
4. What to Shoot Seq 1: For this lesson, I'm
focusing on what to shoot, what kind of subject
matter you should be filming and selling
stock footage. So a lot of times
your subject can be even more important
than your cinematography. You can sell an average
clip of a good subject better than the
picture perfect clip of the wrong subject. In my personal experience, a lot of my shots I
thought were amazing, didn't get any sales. And then some shots I
thought were just okay, ended up getting tons of sales. So it really just depends
on the clip and it can come down to the content
over the cinematography. As for what you
should be shooting, the specific subjects
you could fill them are literally limitless. You can really sell videos
are pretty much anything. But what I wanna do in
this lesson is give you guidelines of what kinds of
footage make the most sales. And then I'm gonna give you some questions to ask
yourself to help you figure out what
kind of footage use specifically should be
shooting and selling. So first I'm gonna
go over what kind of footage cells and what
footage doesn't sell. The top three broad categories
that I see the most sales from our people,
lifestyle, and travel. Those categories can
be pretty broad. So I'm just going to run
through each of them and give you some
context for each. The number one subject that
sells for me is people. So people is a pretty
broad category, obviously, just people,
it's kinda vague, but videos that contain
people sell so much better than videos without
people and videos of people. It doesn't necessarily mean it's their full body or their face. It could just be their
hands, their feet walking, it could just be the
back of their head, but footage that has
a person in it doing something will always
be a good seller. This is a clip I
shot a couple of years ago in New Zealand. It's a pretty cool shot. It's got that dramatic
mountain landscape, but it didn't get nearly as
many downloads as this clip. This is my wife Shelby, looking out at that same
mountain landscape. This video, sales
so much better. So why does this happen? What is it about a shot that has a person that's so much more marketable than just an
empty landscape like this. Well, for one thing, it
gives the video context so the viewer can mentally put themselves in the place of
the person in the video, so it allows them to
connect with it more. If you think about TV shows, most people would rather
watch a show that has a story with characters
that you can relate to, rather than just a show that's just a slideshow of
beautiful landscape shots. People are drawn to
images of other people. So when a shot has
a person in it, It's just automatically
instinctually going to be more appealing to the person looking at the footage
for their project. So from a purely
compositional perspective, the clip with the
person and it has something that the
eye is drawn to. So it's just more naturally
visually interesting. So I tried to put people in my videos as much as possible. And most of that
footage falls into either lifestyle
or travel footage. Lifestyle. This is one of the
best categories for selling stock footage. It's also one of the
broadest lifestyle could really be any video that depict something from your
everyday life. This is super easy to shoot because it can take
place at or around your house or city or work or anywhere you
go on a normal day. And there's a huge demand
for this type of footage. People want to use
footage that shows realistic depictions
of everyday life. You can see I've
got people working, exercising, hanging out
normal everyday activities. These clips are gonna
be great sellers. Travel. The footage I probably shoot the most is
travel footage. And my personal top
bestselling clips or travel videos that
I filmed on vacation. But travel footage
doesn't have to be this kinda outdoorsy
nature footage. It could also be cityscapes or adventure or road trip footage. But for me, I'm mostly
shooting outdoorsy stuff, so that's what sells for me. So people, lifestyle
and travel are three broad categories that
I see the most success from. But a couple of secondary
categories that I get regular downloads from would
be wildlife and aerials. Wildlife. Because I shoot a lot
of travel footage. I get a good amount of
animal and wildlife footage. And that sounds pretty well. These are my top selling
animals slash wildlife videos. I actually recently just randomly came across
this shot of mine while I was watching
the show running wild with bare
grills on Nat Geo. So that was pretty cool. Someone just purchased that clip and used it as
bureau for the show. I say that because this is
really a pretty average clip, you can see there's
not much to it. And it was featured
on a big TV show. Really anyone can shoot footage and it can end up getting
purchased and end up on TV. Something to keep in mind with animal and wildlife footage is try to make your animal
and wildlife videos unique. Footage of birds or
squirrels in your backyard. Probably not going
to sell it well, even if you think
you have the best squirrel video ever created, your time is probably spent
better getting other videos, but a unique animal
out in the wild or any unique location as the
potential to sell better. Aerials. I love flying my drone, and I love shooting
drone videos, but they don't really sell quite as well as irregular
lifestyle videos. The areas that do so well
are ones that either have a specific subject or are unique like from
a unique angle. Here are some of my drone
videos that have made sales. So these are successful
because they have a subject like
a house or animals, or a unique point of view, like the spinning in the snow. The areas that don't
sell are ones like this. This New Zealand video, this is a beautiful place, but it doesn't have a specific
focal point or a subject. And there are thousands of other beautiful
mountain drone clips on stock footage sites that this is going to
be competing with. So if you're getting
drone footage, you should try to
shoot a specific subject, like a person, a car, cityscape, even just not a landscape that doesn't
have an obvious focal point. But drone videos can be an awesome addition
to your portfolio. But I wouldn't make
them your main focus. What style videos
should you shoot? Selling stock
footage doesn't just have one specific style. Anyone with a decent camera
can sell their videos. But there are two things. Stock platforms are
always looking for. Authenticity, diversity,
authenticity. Most people who
need stock footage these days aren't
looking for this. The stage unnatural videos from 20 years ago that
people make fun of. No one really wants that,
unless it's a joke. But 99.9% of the time, no
one was looking for that. What people are looking for
is videos of real life, or at least realistic
depictions of real-life. Marketers have realized
that people watching video content want
to see real people. You know, you can kinda
tell when something feels phony or not authentic. So what cells best is real people acting
like real people? Diversity. Another big thing stock platforms are
looking for is diversity. Could be gender,
ethnicity, age style. They want to see people of
all different backgrounds being real and authentic. Here's one of my older
top-selling clips. I think one reason
it's resonated with people and
been downloaded so many times is just because
they're a middle aged couple. So they stand out from the more common
footage of couples in their 20s frolicking
on the beach that could be more
stereotypical. But also they look authentic. There are real husband and
wife and friends of mine. They were just hanging
out being themselves. When I got the shot for a commercial project
I was working on. So it helps to have
real people you know, who you can film and diversity and authenticity go along way. Okay, Now that you know
that things that do sell, I'm gonna go over
what doesn't sell. Rule number one is
whatever you film makes sure your footage has
a discernible subject. Videos without a discernible
subject don't sell well, but here's some
other things that you also want to avoid when you're filming empty landscapes. Even if it's unbelievably
beautiful scenery, it probably won't
sell as well at the same shot with an
animal or person in it. Still life, flowers,
trees, unmoving objects. These are pretty shots, but they're not visually
interesting or different enough for them to stand
out and make sales. Now I will say there are always exceptions to these rules. And in theory, anything
you upload could sell if you really love shooting
landscapes and flowers, and you want to try to
upload your landscape and still live footage, you
can try to sell it. But I'm just telling you
what's worked for me and what I've seen
work for other people. I want you to be shooting in
selling the videos you love, but I also want you
to be making money. And to do that, you have to film the right subject matter. So how do you figure out
exactly what you should shoot? So people, lifestyle and travel, or some of the broad
categories I recommend. But if you're trying
to get more specific about what you
specifically should shoot, here are some questions
you should ask yourself. What do you have
unique access to? It couldn't be a cool location, a city, a house, could be friends and family
that are stylish or have a unique look for friends and family with
an interesting hobby. Here are some potential ideas
for stock shoots to maybe help you jumpstart in coming
up with your own ideas. Footage, your friends
shopping downtown, couple on a date at sunset. Your grandmother making
an elaborate quilt. Your friends paddle
boarding at the beach, your roommate cooking
in the kitchen, your dad working on
his car in the garage. These are just some random
ideas I thought of. Feel free to use those
ideas if you want, or use those ideas as just a jumping off point
for your own ideas. But the point is
just think about what unique things you
have at your disposal. Another question to
ask yourself is, what current events
are relevant? So pandemic medical
protests clips were insanely popular last year. I clips with people
wearing masks, clips of people
washing their hands. If you were able to shoot some
of those videos early on, you would have made
a ton of sales. Sustainability is another
really popular topic right now. Social issues is another
really popular topic. So just keep an eye out
for trends like that in the news and try to
get ahead of them. If you see in the news they're predicting a new
infestation of murder. Hornets go grab a friend and a beekeeper outfit
and get some shots. So try to stay on top of big trending events
in the world and see if you can get
some relevant footage. Another question to ask is, what do you enjoy filming? Shooting stock footage
should be fun. And if you're not having
fun taking videos, you'll get burnt out and you
won't want to keep doing it. But if you're
having fun shooting every day, you'll
keep uploading. And that's how you see
real growth and success. So you have to ask yourself, what's fun for you to shoot
and then go shoot it. What if you need more ideas? One really helpful thing that all major stock footage sites do is send out regular newsletters to the contributors telling
them what footage is popular and what footage
they anticipate needing. So once you sign up as a stock video contributor on the sites, you can also sign up for their contributor
newsletters and stay updated with whatever their research shows they need. It's really cool feature and it's especially
great if you're stuck and you don't
know where to start or what to start shooting, but actually went ahead
and put together the info from those newsletters
into a written guide, and I put it into this lesson. So if you want, you can download that and see what the
stock footage platforms are saying is needed
in the market right now and over the
past few months. If you want, you can
shoot exactly what they suggest in
their newsletters, or you can use it to start
brainstorming your own ideas. So that's everything
for this lesson. Now that you have a better idea of what kind of subject
matter to shoot, the next lesson is
about how to shoot.
5. How to Shoot v3: Alright, in this section, I'm
going to talk about how to improve your cinematography
for stock footage. We're gonna go over camera gear, cinematography tips to
make your video standout, and things to avoid when you're filming. Right off the bat. I'm going to tell you, I am not really a gear guy at this point. I think most cameras are at a certain level
where they're all producing amazing images and they're all really
comparable to each other. And it's really just a matter
of personal preference, which one you want to use. So about half the videos in my stock footage portfolio are actually from my Nikon D 810, which is primarily
a stills camera. It still produces
decent HD video. And the newer stuff in
my portfolio is from the past couple of years is
from my Panasonic GH five, which is actually what I'm shooting this video
on right now. But here is a list of all my stock footage
go-to gear right now. First off, I have the GH five. I've had it for a few years
and I really love it. It's super compact and lightweight and easy
to just toss in a backpack or camera bag when I'm out on
vacation or wherever. And it has amazing in
camera stabilization. A lot of times I won't even use any kind of
stabilizer or Mount. I'll just hand hold it and
the shots turn out great. It shoots for k up to
60 frames a second, and it shoots up to 180
frames a second at ten ADP. One thing about the GH five is it's a micro four-thirds camera. So it does have a crop sensor, so you don't get that
full frame image. But that really hasn't
bothered me too much, especially with the lenses
that I use with it. So lenses, my go-to lens for the JH five is my 16
millimeter lens, which is the equivalent of about a 32 millimeter
full-frame. And another one of my
favorite lenses is a Nikon 24 to 120 millimeter, which ends up being
about the equivalent of a 48 to 40 millimeter
full-frame lens. Because I shot an icon
before I got the GH five, I have a lot of Nikon lenses. So I have this metal bones
lens adapter that lets me use all my Nikon
lenses on the GH five, I also have the Tiffany Black
Pro Mist 1 eighth filter. So what this is, is
it's a filter that you put on your lens that gives
it more of a filmy look. It kinda softens the highlights that looks really
cinematic and nice. I shoot a lot of
handheld because the stabilization in this
camera is really great. When I do want a
smoother shot or I'm doing like
bigger camera moves. I use this gimbal. It's as you when Crane. I think this is actually the original version or one of the very first
model is they made, they have a lot of
newer models now, but they're all roughly
this size and shape. It's pretty compact
and easy to travel with and makes for
really smooth shots. And then my last piece
of gear is this, the maverick pro platinum drone. I really
liked this drone. It's especially good for traveling because
you can fold it up. I can throw it in my bag and bring it with me
wherever I'm going. It has a 20-minute flight time on a fully charged battery, and I have two batteries, so it's more than enough
time for me to launch it, take it up, look around, getting the shots that I need. I've only had to
replace it once. Anyway. There are links to
all this stuff in the description if you
want more info on them. But basically, I
don't worry about trying to get the
nicest newest gear. I just use what I'm
comfortable with. And as long as I can get great quality video
from it, I'm happy. So that's the gear that I use. If you want to use other
equipment, that's totally fine. But these are the
minimum requirements for gear that I recommend. First of all, I recommend shooting with what
you're comfortable with. If you have a decent camera, you don't have to
go out and buy a new one just for shooting stock. I still make regular
sales from clips like this that I shot
with my Nikon DSLR, which is like five
years old now. And it's not the
best video camera. But if you are looking
to get a new camera, I recommend it can
shoot at least for k and at least 60
frames a second. For k. So for k is becoming more and more expected in stock footage, HD is still relevant right now and you can still
be successful with stock footage if all you have is an HD camera that shoots 1080. But if you want to future proof your videos and you
want to be able to submit your footage to some of the higher-end platforms. I would shoot in for
k If you're able. So you want to make sure
your camera can shoot at least 60 frames
a second or higher. So you'll be able to slow down your videos and post during
the editing process, I recommend making your
stock footage slow motion. That's usually what
sells the best for me. And buyers if they want, they can always speed
up slow motion footage to make it play in real time, but they can't slow down 24 frames footage without it looking off choppy and weird. So it's not a huge deal if you don't shoot in slow motion, like this clip I just showed
you isn't slow motion. Made it a lot of sales,
but the majority of my downloads are my
slow-motion clips. So if you can, I recommend
shooting in 60 frames. So you can convert it down to 24 frames when you edit it
and make it slow motion. But I'll go over
exactly how to do that when we do the
editing module. Stabilization,
having shaky footage will really hurt your
chances of making sales. You want to either
have a really great in camera stabilization or use
a gimbal or camera cage. In fact, even if you have really great in camera stabilization, you still might want to
use a gambler cage just to make sure your footage
is relatively smooth. Shaky footage is one of
the main reasons that stock footage sites will
reject your footage. So having a way to get smooth, stable footage is definitely
something I recommend. Now there is a difference
between handheld footage that's shaky in a
distracting way like this, and handheld footage that
looks intentionally handheld and has some stylistic
movement to it like this. So this type of
handheld look is fine. You just want to
make sure your gear helps you avoid
those little shakes and vibrations that don't look good and make your
footage look amateur. So those are some of the
minimum requirements that I recommend for gear. Other than that,
it's up to you what you want to use in
your camera and gear. In my opinion, most cameras
and lenses are crazy good now and you can get amazing videos from
just about anything. There are even people
selling stock footage regularly from footage they
shot on their iPhones. So what's more
important than gear, in my opinion, is
your cinematography. I'm not gonna go too crazy with cinematography tips
because cinematography could be a course on its own. But if you're here, I'm
going to assume you have a basic understanding of
cinematography principles. And I'm just going to focus on a few basic
cinematography tips that I use when I'm
shooting stock videos. So first of all,
there's not really one stock footage style
of cinematography. No matter what your
videography background is, if you're shooting well
composed well that shots, you can sell them
as stock footage. But here are some super
easy ways to really improve your videos quickly if you're not doing these things already. Get wide, medium and tight. This is like cinematography, one-on-one stuff, but it's super-important in
shooting stock footage. So this is how you can grow your portfolio really fast
with anything you're shooting. If you get wide,
medium, and tight, you automatically have three
clips instead of just one. So the reason you do
this is you never know what someone will need
your stock footage for. So you want to give them
options and shooting wide, medium and tight is one of
the best ways to do that. So here's an example
of a shot from a wide medium annotate. Right there we have three clips and someone might
want all of them. Someone might want a specific
one, but it's a quick, easy way to add variety and diversity and add quantity to your stock footage portfolio. Creating depth. So
creating depth is just a way of making a more immersive, visually
interesting shot. And there are a couple
of good ways to do this. One, you can use a
shallow depth of field. So a couple of
ways you can get a shallower depth of field, or by either shooting
at a lower F-stop or by moving farther away
from your subject and using a longer lens. Both of these create
that blurred background look that make your
subjects stand out. So another way to create
depth is by putting more space between your
subject and the surroundings. So instead of having your
subject against the background, you can move them out to create
separation and add depth. Another thing I
like to do is look for something to put
in the foreground. So instead of framing like this, you can frame the
shot like this. It's got that little bit in the foreground that just creates a little bit of depth and it's
more visually interesting. Use movement. Another thing is using movement. So moving the camera will automatically make for
a more immersive video. Could be pushing in, follow shots, dolly
shots or anything else. Really, none of the
footage that I shoot as ever locked off on
a tripod or static, I always try to add
some kind of movement. Even if it's just barely moving. That doesn't mean you
have to avoid tripods. But a lot of the type
of footage that I shoot is more documentary style. Or even the quote
unquote static shots have a little bit of
that handheld movement. But even if you don't
shoot like that, I would still
encourage you to use some kind of movement
in your shots. Obviously, that doesn't
mean go like this. Move your camera all around when you're shooting
for no reason. But even just a
slight move left or right can help make the
shot a little more dynamic. So here's an example of two
of my top selling clips. So these are actually in my top ten most
downloaded Eclipse ever. And they happen to be
both pan up follow shots. I've found that these
kind of shots can do really well and they're
super easy to shoot. And that can be used in a lot of different video projects. So obviously it helps to be in a cool location like these, but really you can
take advantage of whatever location
you have available. Adding that movement will really help your
footage standout. Lighting. So I can't talk about cinematography without
talking about lighting. I almost never set up lights for my stock footage shoots because most of the time I
really don't need to. Most of my footage is impromptu and a lot of
it is travel footage. So I don't have this
time or space to haul around lights and set them up every time I want to shoot, I just have to use the
light that's available. And since most people
are looking for stock footage that
feels more authentic, they don't really want, they're not looking for
that overly produced, perfect studio lighting for
videos they use anyway. So how do you utilize
natural light? One basic way to utilize natural light is to shoot when
the sun is low in the sky. Shooting just before or
just after sunrise or sunset gives you that nice
golden hour or blue our look. But what you typically
want to avoid is shooting around
11 to two PM when the sun is directly
overhead and creating really harsh,
unflattering shadows. Another easy way to utilize natural light is to
backlight your subject. In other words, put your subject between you and
the light source, which is usually
the sun if you're outside or a window
if you're inside. So sometimes I'll actually
put the sun in the shot, which creates more
of a silhouette of your subject and maybe
some nice lens flares, but that's a stylized shot. And if you're not going for
that kind of silhouette flare Look than I usually try to put my light source at
about a 45-degree angle behind my subject that's
just out of frame. And that usually it
looks pretty good. So these are just general
lighting tips obviously. And there could definitely
be times when you want to shoot in different
lighting conditions. But hopefully these are
a few easy tips that can improve your shots and
make them look more cinematic. Clip link. Okay, changing
gears a little bit. One question I get
from people is how long should
my video clips B. So most stock footage platforms
require your clips to be at least five seconds and
no more than 60 seconds. But the sweet spot
that I've found is around ten seconds per clip. You can obviously trim your clips when you're editing them. But when you're filming, I would try to hold each shot
for at least ten seconds. As a general rule of thumb over recording is always better
than under recording. You can always edit out part
of a clip you don't need, but you can't add footage and
post that you didn't shoot. And you can't go back in time to shoot
something differently. So hold each shot for at
least ten seconds and you should be good
breaking the fourth wall. So this is one
filmmaking rule that you can break when you're
shooting stock footage. There's nothing wrong with
breaking the fourth wall. If you're not familiar
with the term breaking the fourth wall in filmmaking
is when someone looks directly at the camera or
acknowledges that they're in a video in some way. Oh, hello. In stock footage, this
just means it's okay sometimes for people to look
directly at the camera, this is actually a really
common and useful shot you can do where your subject is in
their environment and they're just looking right
down the barrel of the lens. They could be smiling
or looking serious. I would avoid the thumbs up. But this is a popular
shot and super easy to get no matter what
environment you shooting in. So these are some tips
that should help when you're starting out
shooting for stock footage. But the best way to improve your cinematography is
just to shoot a lot. The more you shoot the memorial, figure out what looks good. And now that I've gone
over cinematography tips, I want to go over things to avoid when shooting
stock footage. So here's some things to
avoid that might get your videos rejected from
stock footage platforms. Shakiness, you want to make sure your footage is nice and smooth. That exposure. You want to always
exposure image properly and make sure
your highlights are blown out and your
shadows aren't too dark, noise and artifacts. So this can also happen when
your non-exposed correctly. You want to make sure you know your cameras limitations
and how much you can bump your ISO before you
start seeing a lot of that noise, crowds. So unless you're shooting
editorial footage, you can't show people's faces unless they sign
a model release. Being out-of-focus. So try to keep your
subject in focus. It doesn't have to be
perfect 100% of the time. But if your subject
is super blurry, your clip we'll
probably get rejected. And intellectual property. Intellectual property
includes logos, trademarks, brand names, and commercial
products like toys, electronic devices, or
recognizable vehicles. So avoiding logos is especially important when you're doing
an impromptu shoot, right? Taking your camera out in public and shooting whatever
catches your eye. You don't realize how many
logos are out there in the world until you try to
shoot stock footage in public. Unclos, bags, hats, signs, billboards in the background that they are
literally everywhere. So just try to be super aware of that when you're framing
your shots to save yourself a headache
when you go back through your footage
later and see there was a Starbucks logo on the coffee cup that
was in all the shots. And now you have to
figure out how to edit it out or scrap all those shots. So just be aware of any logos in your frame before
you hit record. The last thing I want
to talk about in this lesson is about
selling your footage. You already have. If
you're a somewhat experienced videographer
or filmmaker, you probably have footage on your hard drives from past
projects you've worked on. And if you're just getting
into selling stock footage, you're probably wondering
how to sell that footage. So all these same principles
I went over in this lesson, also applied to the footage
that you already have. If you think you have
some great footage from past projects, just open up that project
file and look for clips that have these characteristics that
we've talked about. So a good discernible subject, good lighting and composition, smooth, stable footage,
know shaky, jerky shots, clips that are at least
ten seconds long, no visible intellectual
property or logos, and no identifiable
people unless you have releases or you
can get releases. So that last one is gonna be the potential roadblock
for selling old footage. If you have great footage
you shot two years ago. But obviously the talent didn't sign a stock footage
model release. If it's a close family member
or friend in the footage, it shouldn't be hard
to get a release. Hopefully, you can email them the release or have them sign it the next time you see them. But if it's someone you
don't know as well, I would still suggest
sending them an e-mail or a text and asking them to sign
the stock footage release. The release for stock
footage is totally digital, so you don't have to ever meet up with them to sign anything. It's super quick and easy. But I'll go over more about releases in the releases lesson. And then once you
have the release, you can upload the
footage just like any other stock
videos you shoot. So really all the same
principles apply, whether it's new
footage or old footage. But one piece of advice
that I would give is don't try to upload all your
old videos at once. I talked about this
in my masterclass. But if you have hundreds of old clips that you want to
try to sell a stock footage. It's super easy to
get overwhelmed. If you've never sold
stock footage before, I recommend starting with
just a handful of clips, like ten clips maybe. I recommend starting with those clips from the same shoot, just so it's one
concise set of videos. And do the whole process
from start to finish with just those ten
clips from exporting, key wording to uploading. So that way you get an
understanding of how the process works just with
that small set of footage. And then you can move on to doing the next handful of clips. But I don't want you to be intimidated by this mountain of old footage that
you have to sort through, you can sell anything. So just try to take it
in little sections, start small and it
shouldn't be a lot easier. And you'll have videos up on your portfolio sooner,
making sales faster. But that is only if you have existing footage that
you want to sell. If you're just getting started, then the shooting tips in this lesson should help you improve your cinematography when you
start filming stock footage. And that about wraps
it up for this lesson. I know I went over a lot, so feel free to reach out
if you have any questions. And when you're ready, you can move on to the next lesson.
6. Editorial Vs Commercial v1: Alright, editorial versus
commercial footage. So these are the two
different types of footage that stock platforms
will accept. And basically what this
refers to is where the footage can be used
when someone downloads it. So when someone
downloads a videoclip, they either download it with a commercial license or
an editorial license. Commercial. With a
commercial license, the footage is used to advertise or promote a product or service. This is the most popular
type of footage and every stock footage platform will let you upload
commercial footage. My footage is all
commercial as of right now, I really haven't uploaded
any editorial footage. I don't have anything
against editorial footage is just my style of
shooting is commercial. So one thing to note
with commercial footage is if there are people
in your footage, you always need a model release. So any identifiable person in the video will need
to sign a release. Editorial footage. So Shutterstock defines
editorial footage as footage used to illustrate newsworthy
and current events or subjects of human interest. Upon five defines
editorial footage as content meant to
inform and educate. So they're both pretty much
saying the same thing. The core of editorial
footage is it's informative documentary type of footage as opposed to
advertising type of footage. So here's some examples of what could be considered
editorial footage. The aftermath of a
natural disaster. Rallies, demonstrations,
protests and riots. Political speeches that
are open to the public. Extreme weather and
natural disasters, man-made disasters like
explosions and fires. Newsworthy sporting events
open to the public, like marathons and
adventure races were parades and festivals. You can see there's a
lot that could fit into this category of
news-worthy footage. To give you a specific example, one type of video
that did really well this past year were
videos of protests. So people are out marching in the streets holding up signs. That kinda footage did
really well this year. But what makes
editorial footage so appealing is you
don't need a release. Probably the biggest advantage of shooting editorial footage is you don't need to
get releases from any of the people
in your videos. You can fill in a
crowd of people in the street with dozens
of identifiable faces. And if you upload it
as editorial footage, you don't need to get
releases from any of them. Now what this doesn't
mean is that anytime you forget to get released from
someone in your video, you can upload your
commercial footage as editorial footage. Because stock footage
sites can be really strict about what actually
counts as editorial. And they won't always
accept videos as editorial unless it's obviously something
that's newsworthy. One disadvantage to
shooting editorial footage is not every stock footage
site will accept it, whereas every site accepts
commercial footage. Right now, two out of the four
stock footage sites that I recommend allow you to upload both commercial and
editorial footage. So editorial footage is still
definitely were shooting. It's just not quite as popular
as commercial footage. But if there's a big newsworthy
event going on near you, I would definitely take
advantage of that. Get your camera and get some footage of
whatever's going on. Editorial footage can also be somewhat location dependent. If you live in a huge city, you might have more
newsworthy things to film than someone living in
a small rural town. But even in a small town, there could be
parades, festivals, extreme weather conditions, or other newsworthy
things that could be happening that would
definitely count as editorial. So take a look at
your local news or your cities event schedule and keep an eye out
to see if there's anything interesting or
noteworthy happening near you anytime soon and go out and plan to get
some videos of it. Also, I should point out
some of the examples I gave have the potential
to be unsafe. Protests, natural and
man-made disasters. So just be smart and safe if
you're filming these things. Don't go on Night
Crawler and put yourself in danger
to get the shot. Just be safe and
keep your distance if a situation looks like
it might be dangerous. But that's the overview of
commercial and editorial. I recommend trying both and seeing what you
think you like. I think shooting a little bit of both is a good idea to give you some diversity in the style
of videos in your portfolio.
7. Releases SEQ 1: Okay, releases everybody's favorite
part of making videos. The paperwork. I used to hate dealing with releases every time I
shot stock footage, either you had to bring
documents with you to the shoot for
the talent assign, which can just be an extra
nuisance or we had to try to email them back and forth to get them to sign it and scan it. And then every stock
footage platform has a different
release they want to use when really you
just want to get on with editing and
selling your footage. But fortunately, I don't have to deal with that
anymore because I found a super easy way
to handle it releases. But first, I want to
go over what actually requires a release,
model release. When there's any identifiable
person in the video, they need to sign
a model release. And identifiable doesn't
just mean their face. If there's any kind of
recognizable feature, clothing, tattoo, etc, that
could identify them, they need to sign a release, minor release whenever
an identifiable person in the video is
under 18 years old, you need to get a minor release signed by their parent
or legal guardian. Property release.
Whenever you're filming on a private property, you need to get a
property release signed by the owner
or property manager. If you're swimming at a cafe or restaurant or small business, you should get a
property release. Also if you're filming
at a stadium, museum, theater, or amusement park, you also need to release. Personally, I avoid shooting at these bigger private locations because it's gonna be almost impossible to find the right person to sign off on the shoot. And you're usually
not going to be able to get in touch
with the owner of the stadium or museum
or whatever it is. Even if you do, they probably won't even be willing to sign a release because it's not worth the potential
liability for them. But a small business like a
local restaurant or a cafe, you have a much better chance of getting in touch
with the owner. And if you want and you
can even offer to make a promo video for them
with the footage you get, they get something out of it. When you're shooting at a
private residential property, like a friend's
house or your house, the stock sites usually
won't ask for a release. But if you want to
be on the safe side, you can have the owner
sign one just in case. In general, stock platforms
are much more lenient on property releases
than mile releases. Rarely have I been asked to
provide a property release, but they won't ever
accept footage that has recognizable people in it unless you have a model release. That being said, I
would still always get a property release if you're on a private property
because legally, you don't have permission
to sell footage of private property until you
have that property release. But if there aren't any
identifiable people and you're not on
private property, then you don't need a
release from my footage. I tried to fill them
as much as possible at my own house or out in public. And the other time you don't
need to worry about getting a release is with
editorial footage. So that's a huge
appeal of shooting some newsworthy
editorial footage. Okay, So how do you go about getting releases from people? There's a super easy way to do it and it's all on your phone. The Easy Release App. If you're gonna be regularly
shooting stock footage, I highly recommend getting
an app called Easy Release. I'm not affiliated
with them in any way. It's just a super easy way. I've found it to
handle releases. The app lets you enter in all
the info about your shoot. Take a picture of your
talent or their ID and then have them digitally sign the model release
inside the app. Then you just export
it and email it to yourself and email
it to your model. And it's ready to upload whenever you upload
your footage. So it is a paid app. It's 999, it's a
onetime payment, but in my opinion, it's
definitely worth it. One great thing about it is every major stock
footage platform accepts easier release releases. So you don't have to try to get a different release form for every site, like you used to. Just a onetime thing in the app, one signature, and you're
done, it's super easy. So there are similar apps, but as far as I've seen, the easiest release is
the only one that's accepted by every major
stock footage platform. So I definitely think it's
worth it if you're gonna be regularly shooting
commercial footage. So real quick, I want to
show you how the app works. So when you open the
Easy Release App, it looks like this. Blank. So the first thing you wanna do is go to settings down here. And this is where
you just enter in your own information,
so your name, and then your e-mail, and then your signature. So that's my
beautiful signature. And then you don't have to worry about any of the
rest of this stuff. You just leave it as is. Alright, so when you're on
a shoot and you are filling out a release with a
model or property owner. You just hit this Plus icon, asked you what type of
release you want to create. So first let's say we're
creating a model release. This will pop up and
you just want to go with the standard model release. So you say next shoot name. So let's say the shoot
is at Cafe Downtown. Will say downtown cafe. Shoot reference ID. I usually don't put anything
I leave that blank. Shoot country or in the
US region or state. You put in your state or region, the shoot date,
whatever today's date. So this is today's date that
I'm filming this, so sure. Now the model info, so the model's name
is Denzel Washington. Maybe you have an n with Denzel
and this is his address. So Denzel. Street. And then you fill all that
out wherever the models addresses and the
models contact info, I'm going assume
this is Denzel at Gmail and then his
phone number Next. Then this is your
models date of birth. So it's asking for date
of birth just so it knows if your model is a
minor or an adult. If you know their date of birth, you can enter that here. But if you don't know it,
you can just say they're an adult and it'll take
you over to gender. You don't have to put that
if you want, but you can. Ethnicity. You don't have to put that
if you want, but you can. Okay. And then this camera comes up is my desk right now
and turn it around. So now the camera comes up and instead of taking a
picture of your model, I recommend taking a picture
of their ID if you can. Most stock footage
platforms just need you to take a picture of
the model themselves. But there is one stock
footage platform art grid, one of the higher-end platforms that requires you to upload a picture of the models ID every time you upload a release. So if you're submitting to our grid or you plan
to submit to art grid, go ahead and get a
picture of the models ID. So you don't have to get
an actual picture of the model as long as you
have a picture of their ID. So let's say we
take the picture. Beautiful. It looks just like Denzel. Yes, we want to use that photo. And now we'll move on
to witnesses name. So anytime you're signing or
release property or model, you need to have a witness present so anyone
can be a witness, anyone standing by, you can just have them put their name. Maybe Frank was there. And then it's going to show
you the model agreement. So this is all the
information for the model, saying they don't have
the rights to the content and the rights belong
to you, the filmmaker. And this is just
saying the model agrees and acknowledges to that. So you can read all
that if you want to. And so they just need
to tap here to agree. And then after they tap, this is where they would sign. Then it comes up with
your witness agreement. So this all persons signing
and witnessing must be of legal age and capacity in the area in which
there's releases signed. And a person cannot
witness their own release. So you do need a third
person to sign this. So they would tap here to agree and this is where
the witness signs. And that's it. Now that you have
all the signatures, you go back up to the top and you say you're
ready to send, then it'll show you this PDF
version of this release. And so this is the
agreement text, the model agreed to. It's got your photo and your signature is
here and your info. So then all you do is you
hit this up at the top. It says, What would you like
to do with the release? Either email it or print it? I usually just e-mail it and I email it usually to
both me and the model. Once you click that, it'll
open your email app. And it has the emails
preprogrammed in there. So you can edit those
if you need to. But now it's just
a normal email. And you can send that to yourself and it'll
send you a copy. And the model of copy. The one I usually do is go on my computer and
download it from there and then put it in
the same folder as the stock footage
from that shoot. So that's a model release. And real quick, I want to run
through a property release, which is essentially
the same thing, but just as a few
different things. So shoot name, say we're
in the cafe again, reference ID, you don't
need shoot country. You put in your country
and your state. The shoot date, say it's today. Now, it asks for
the property name. So the property is Cafe. Whatever the name
of the cafe is. Then the address
of the property. Then automatically
opens the camera app wants you to take a
picture of the property. You really don't have to.
It's not required to take a picture of the property for the stock footage platforms, but it's a good thing
to have just in case. Then you say Next. Now it's asking for the type of owner that'll be
signing the release. If it's an individual
or a corporation, or an authorised representative
of the corporation. So it's usually going
to be an individual. So let's say we click that. And then you put in
the owner's name. It's Patty pennies cafe. Then you put in patties
e-mail and her phone number, and then the
witnesses name again, or you can select from
the list if Frank is still there and he
wants to witness you say, great, Frank will do it. Then you get the owner to
sign the property release, which is slightly different wording than the model release, but it basically says
the same kind of stuff. They're agreeing that
you can use the footage. So then they sign
here petty signs and then Frank signs again. And that's it. Then you go back up to the top, say ready to send,
gives you that PDF. And you can email
that to yourself and the property
owner. And that's it. Okay. And then the last one I
want to show you real quick is if you're getting a
minor model release. So you go again to standard yes. Shoot names, same thing. She'd country to date. Model's name. So this
is Little Sammy. Alright, and this
is Sammy's address. Contact info or Sammy's
parents contact info. This is their date of birth. So you can go ahead and
say Sammy is a minor. So this is their parent's name. Their parents name
is Sammy senior. So this is about Sammy. Again. Sammy is a male, you can say is ethnicity
and a picture of his ideas. And you just take a
picture of Sammy. If he doesn't have an ID, then you say next
witnesses name again. So franc Still
there, he'll do it. Then you need the
miners parent to agree to the model agreement. So they tap yes, I agree. And then they sign here. And then the witness taps again
and signs. And that's it. Then that one is ready
to send. That's it. It's pretty
straightforward and it guides you exactly
how to use the app. And that's it. It's super easy for you and
the talent or property owner. They just sign it right then and there at the shoot
and it's done. So that's it for releases. There's a link in the
description to check out the Easy Release App has made handling releases a
thousand times easier for me, so I definitely recommend it. That brings us to the
end of module one. Now you should be
ready to go out and start shooting
your own footage. So before you jump
into module two, I want you to actually
put this into practice. I want you to brainstorm ideas that you can
go out and shoot. It doesn't have to
be anything fancy. It can be shots of a friend or family member watching
TV in your living room. Or you can make a day of it. You can get friends together
and go out somewhere. You can do impromptu style
or stock shoots style. You can come up with a
story and make a shot list. Or you can just grab your camera and see what catches your eye, but have fun with it. And in the next module, I'll show you how to
edit that footage as always right in the group
if you have any questions, and I'll see you in module two.
8. Editing Gear SEQ 1: Alright, this lesson
is about editing gear. So stock footage is just
about the easiest thing to edit because there's no real
editing you have to do. You're not putting any
sequences together. You're mostly just trimming, color, correcting and exporting. So I'm gonna go over what
equipment and software that I use and what I
recommend, what I use. So as I've said,
I'm not a gear guy. And for stock footage, I really don't think
you need to be. There are a lot of fancy
editing computers out there. But what I edit on
90% of the time is this 13 inch 2016
touch bar MacBook. These are the tech specs
if you're interested. So I've had this
computer for a few years and I didn't initially
get it to edit on. I used to edit on
the 27 inch iMac. But over the years the iMac
has just gotten really slow. And not only is
this MacBook fast, but I'm able to carry
it around with me. So it's slowly turned into
my main editing computer. I love being able to
edit from anywhere, not just an office all day. So the fact that
it's portable is a huge plus for me when I'm using the right
settings and Premier, I can easily edit for
k videos on this. No problem. Especially stock footage
sequences that don't require multiple layers of effects or lots
of color grading. So if you're mainly using your computer to
edit stock footage, I really don't recommend
going and getting a big awesome editing computer unless you just really
want one or you know, you're going to use it for more elaborate projects
other than stock footage. But for stock footage, a basic laptop is
really all union. But one thing I
definitely recommend getting is some good
external drives. So I stored the majority
of files that I'm editing on these
solid-state drives. So when I'm editing, I don't transfer any files
onto my computer. I just keep them all on my external drive and I
edit directly from here. In the past, I've
stored my files on these external hard drives, but I've had more than one of
these die on me from either dropping it or just it
dies for no reason. All of a sudden, the last
one that died on me, I had to pay like $2 thousand
just to recover the files. So you don't want
to deal with that. And I'm sure it wasn't worth
$2 thousand worth of work, but I had no other
option at the time. And they did recover the file, so it worked out, but you don't want
to deal with that. And that's why I
highly recommend a solid-state drive
over a hard disk drive. Solid-state drives
are more expensive, but they won't crash and die on you even
if you drop them. This particular solid-state
drive is the SanDisk. One terabyte, extreme portable. And it's super
rugged and durable, is water and dust resistant. And they say it can withstand
up to a three foot drop, which is basically
the height of a desk. You can drop it off your desk
and it will still be fine. Also, it's nice and small
so I can just stick it in a backpack or camera bag and I can take it with
me when I travel. The reviews for it or all
five stars on Amazon and B&H. And it's just an awesome
little external drive. So I definitely recommend
getting one of those. Alright, now software. So there are several good
editing programs out there. What I use is Premiere Pro. I've been using Premiere
for about ten years and I really liked the
layout of the functionality and the way it integrates with other Adobe applications like Photoshop and After Effects. If you do use another
program like Final Cut or da Vinci resolve,
and that's what you like. That works great
too. It really just comes down to your
personal preference. With stock footage. You're not gonna be doing any
crazy editing. So you really only need the bare minimum of
functions in your software. You need to be able to
trim and edit for k files, you need to be able to convert
your footage to 24 frames, slow motion from 60 frames. And you need to be able
to color, correct? I think every editing program out there can do those things. So again, it just comes down to whichever one you're
most comfortable with. And as far as editing gear, that's really all you need. You don't have to worry
about speakers or any audio equipment
because you won't be exporting your
videos with sound. So that's about it.
It's pretty easy. I have links to all
the equipment I talked about if you want
to check those out. And the next lesson,
I'll be taking you through my stock footage
editing workflow.
9. Editing Workflow SEQ 2: Okay, so in this lesson, I'm going to show you
my exact process for how I edit all my stock footage. I'm gonna be using Premiere. If you use something
else, that's okay. You can still follow along. The specifics will be different, but the workflow and the
ideas are gonna be the same. So first, importing as proxies. If you're not familiar
with creating proxies, this is something you do when you're working with
large video files, like for k files. Unless you have a super
powerful computer, if you just try to edit the files when you play
it back on your timeline, it's gonna be choppy and it'll skip and have lots
of dropped frames, really slow or slower
response time. But when you create proxy files, you're basically creating
smaller files that you can work with in your timeline without slowing
down your computer. Okay, first thing
you wanna do is open a new project and name
it new stock, shoot. The first thing you
wanna do when you create a new project is import your
footage as proxies. And so in order to do that, the first thing you hit
here is ingest settings. This'll tell Premiere
how you want to import the footage and we
want to create proxies. So you say ingest,
create proxies. And the preset, the type of
proxies that you want to use is sinner form low
resolution proxy. So they have lots
of other options. But this one I found is gonna be the best-performing
uniform low resolution. And it gives you the
specs about what that, what that will turn out as and then you go
ahead and hit, Okay. Okay, so now I'm going to go to my Project folder
and I'm going to put in some of my
clips that I've taken. So we'll just pretend that
I just took these clips. So I like to just drag them in. And that is how they important. You can also go to File Import. As soon as you put those
files in, Adobe Media, Encoder is going to pop up and it's going to want to
start making proxy files. So you can see it
starts making those. Now if you're just
editing your footage and normal speed 24 frames a second, then let Media Encoder go
ahead and do its thing. If you plan on converting
the footage to slow mode down from 60 frames, you're going to
want to stop it as soon as it starts
trying to export. So go ahead and stop that. Chosen to stop the queue, Would you like to finish
before the queue stops? No, I would not. So we want to go ahead and right-click on the one
that has started doing. And I'm going to say Reset
Status just so we're back. So we're back to
the beginning here. And I'm gonna go ahead and
delete the proxy file. So I go into my project
file here and I'm going to delete the proxy that
it started making. So I'm gonna say move
that to the trash. So now we have a
clean slate again. And these are reset and
ready to create proxies for. So in order to tell it that
you're wanting to convert it, you're going to select
all your footage here and right-click and select
Interpret Footage. And then frame rate. Use the frame rate from
file which is 60 frames. And I want to assume this
frame rate 24 frames a second. We're just gonna go
with 24 frames a second. And that's it. You say, okay, now
we're ready to go. Now you can go ahead
and hit play and that will start
creating those proxies. You see, it's pretty fast. Alright, now we're
done with that. We got checkmarks and so we
can go back to Premiere. And now these should be
connected to our proxy files. You can check your project
folder to make sure proxies, we've got to proxy files there. So now you want to select
all that footage that you just created proxies
for and right-click it. This is if you're creating
slow motion footage. If you're not slowing
down your footage, you can move on
to the next step. But if you are creating
slow motion footage, then you want to
right-click these. Go up here to modify
interpret footage. And then same thing we just did. Assume this frame rate 24 frames and leave everything
else as it is say, okay? And now we have two
slow-motion clips. So the first thing
I like to do is just click on this clip, pull it up, drag that so
we can actually see it. So we have this lovely close-up
shot of the deer here. And so for now, I'm just gonna go
ahead and select both of these clips
in their entirety. And I'm going to drag
them onto the timeline to create a sequence. One thing I do want to
note is only used a fork, a timeline if your footage
is actually for k. So you can't take your
ten ADP footage and scale it up onto a fork, a timeline and export
it as four K to stock footage platforms
are specific about saying that people reviewing
your footage will be able to tell that your footage wasn't actually
for k and it'll be rejected. So if you shot 1080, make sure you export it as ten AD so it won't get rejected. So I'm gonna go ahead and change the sequence name
to sequence one, just so we can keep
that organized. The first thing I do is
get rid of the audio. So I'm gonna go ahead
and deselect audio. So we're not dealing
with any audio in the future for any
other clips we pull in. I'm going to select
these and say Command L, which unlinked them. So now I'm just going to
delete the audio because we're not worrying
about audio at all. So now that we have the
clips in the timeline, one thing you want to
make sure is that you're actually using your proxy clips. And so there should be a
button over here, right here, Toggle Proxies that you want to make sure
that is clipped. If you don't see that button,
you can always hit the plus sign to add any buttons that aren't visible and you can drag
them down if you need them. But we have it right here. Toggle Proxies. The proxy is on there, so everything should
be running smoothly. So now we want to get into
actually trimming the footage. What to look for when
trimming your footage. First of all, you want to
look for a complete action. So right now this clip
starts off super shaky. I think I was in a moving
car as we were filming this. So it's super shaky,
super blurry. So obviously we want to play
it until it's not blurry. So right about there,
it comes into focus. So I'm gonna go
ahead and make a cut there and delete that. Now I'm going to play the clip. Still a little bit shaky, but it's not too bad and it
looks like it's in-focus, so the deer is eating. And then we stop
here, the deer turns. So right now I'm just looking for what the complete action is. Then it turns away, walks away and I do a zoom out. So obviously we want to
get rid of that Zoom Out, which happens right about here. So first thing we want to
do is trim out any air, so any blurry or
shaky footage at the beginning or end of the
clip? That's what I do first. Then you wanted to
make sure your clip is about ten seconds long. I recommend having
all the eclipse be around ten seconds long. That's what seems to
work the best for me. This is 14 seconds,
so we're good. So say what this clip I cut out the beginning and N where
it was out-of-focus. And now say my clip was
still a minute long. Well then you could
go in and you could trim it down into, say, four or five shorter clips
within that one-minute clips. So I would say, well, one shot would be the deer eating because
that is an action. So as soon as the
deer stops eating, I could cut it there
and call that a clip. And then mid-year
turning its head, I could call that another clip. Alright. You're turning away. I could call that clip.
If it was longer, right now it's only
about three seconds, so I wouldn't call that its
own clip for this shot. But if it was a
minute-long clip, you'd be able to chop it
up into smaller pieces. You don't want to upload a
video that's a minute long, you want to keep it
around ten seconds. Alright, so now
color correcting. So depending on if
you shoot flat or log or rec seven O nine, or whatever your color
profile is on your camera, it'll change your color
correcting workflow a little bit. But for me, these were just
straight out of camera, not flat, not logged in. So this is how I
would color them. Alright, and so for
my coloring process, I use lumetri, so I'm going to search
for that and the effects. You mean metric color. And there it is, I'm
just going to take it, drag it on there. So with color correction, you want to keep it simple. You don't want
anything too extreme. Most sites want a
color corrected image, but not a color graded image. So you should fix things like white balance and
proper exposure. Like these shadows are
a little bit dark, but overall, you shouldn't apply a heavy stylized color
grade after that. So first thing is Basic
Correction right here. Click that dropdown. So right off the
bat, white balance. This looks a little
bit cool to me. So I'm going to take
the temperature and I'm going to bump it up. I'm going to call it five. See what that looks
like. It didn't do much. I'll try it a little bit higher. That's looking a
little bit better. So one of my main
techniques when I'm coloring is to go too far. You go too little
and then too far, and then you can dial it in
in the middle somewhere. So right now too far, I can be around 55. And that is obviously too far, so I'll take it back to 30. That actually looks pretty good. And then I'm gonna
compare it with what I had before at 11. And that is a little cool. So I'm gonna go in the
middle. I'm going to say 22. And we'll leave it
at that because we have the nice yellow
light in the background. So this is actually
a golden hour shot. You can see the golden light
that's coming in the back. So a little bit of
warmth is good. Next thing is the contrast. So for this particular shot, It's pretty contrast D, We've got dark blacks. So I'm going to leave
that alone for now. And the first thing that
I see with this shot after the color is the
shadows are very dark, so I'm gonna go ahead and bump those up. I'm
going to say 20. Pretty good. I'm gonna
go even higher, 30. And that is looking
pretty good to me. I'm actually going
to change this to 25 and add a little bit of that, little bit of those darks. When you're working on exposure, you can pull up your
Lumetri Scopes. This tells me exactly
what my colors are doing. So this is a way to keep track of your highlights
and your blacks. So right now, I got my blacks right about here
at three or four, which is right
where I want them. And then my highlights are
peaking around 75 ish, which for this type of shot
which is in the shadow, I'm alright with for now. Then I'm going to come down
here to luma versus SAT. So this is your
shadows over here and this is your
highlights over here. So I'm gonna put
a keyframe right about here at my shadows. And I'm going to put
another one right here and drag it down. And Illumina versus what
this is doing is taking the darkest parts of the image and making sure there's
no color in them. So when you get color
in your shadows, dancing kinda start trying
to start looking funky. If you have weird
colors in them. So you wanna make
sure your blacks are true black
without any color. Next, I come over here
to the color wheel. This is a little bit of
just experimenting with it, but what I like to do is bring up the mid tones
usually a little bit, and bring down the shadows
and the highlights. This is before little bit dark and after brightens
it up a little bit. And check the scopes,
still looking pretty good. And then that shot, It's
looking pretty good to me. So we can see before the coloring like
that and after this. So a little bit brighter, a little bit clearer,
little bit warmer. And I think that
looks a lot better. Alright, now I brought
in a new clip that has a person in it so
you can see how I edit something
with a person in it. So first things first, we're going to
modify and interpret footage so we can turn
this into slow motion. This clip was filmed at 60 frames, you can
see right here. So we're going to change this
to 24 frames, say, okay. Alright, so now it
should be slow motion. So I'm just going
to take the whole clip and I'm going
to bring it down here into the timeline so
you can see what I'm doing. So first things first
it does have audio, so I'm going to unlink
the audio with Command L, and I'm going to delete that. All right, so now
we have the clips. First thing I want to
do is just look through it and trim anything that
we're not going to use. Alright, she's on the mountain, she steps forward. She's looking around. I'm going to scrub through here. She looks round, steps forward. Alright. So for starters, the beginning, nothing's
really happening. So I'm going to
start right here, trim the beginning here, so the clip starts when
she's stepping forward. All right. So this isn't too shaky. I'm actually going
to cut it here after she leaves the frame. Because someone who wants
this clip might want that complete action of her walking out of the frame and
then it's a blank frame. So I'm going to trim
it to right here. So she leaves and
then we cut it. So this is longer
than my usual clips. This clip is going to be about 25 seconds longer than usual, but really anything in that tend to 30-second range
is gonna be fine. Alright, so after you trim
the beginning and end, what I like to do is smooth out the footage so
this isn't too shaky. It's handheld, but it
looks pretty good. But just to make sure
I'm going to go over here and add the
Warp Stabilizer. Warp Stabilizer helps
smooth out the footage. I'm going to drag
that over here. That starts analyzing and it starts with the
smoothness of 50%. That's usually a little bit
much for what I like to do. So I'm gonna change this to 20% and see what
that looks like. So you can see that stabilizing it's analyzing it right now. Usually that shouldn't
take too long. Alright, so now you want to play through the clip to
see if it stabilized. Well, play that. That looks good. I'm checking for no over stabilization and the
edges or anything. Sometimes it gets a little warped looking if it's too much. Yep, See right there at the end. Too much. Alright, so actually
what I'm gonna do is because it wobbles here, basically now I'm at a
decision point where either I can cut the clip right here before she walks out and before
this wobbling happens. Or I can remove the
warp stabilizer. And for this part, I actually prefer
when she walks at a frame and it wasn't
that shaky to begin with. So I'm going to remove
the warp stabilizer, but just so you
guys could see it and see that's usually
part of the process is adding this Warp Stabilizer to my handheld footage just to give it a little bit smoother look so you can
see how I do that. But in this instance I don't actually need the
warp stabilizer, so I'm going to get rid of that. So next thing I'm gonna do
with this clip is go to Lumetri color and color to it. Alright, so this clip
looks pretty decent, but it's definitely flat. It was shot at a flatter
profile and my GH five. So the first thing
I'm gonna do is go in here and I'm going to
increase the contrast. Is 25 as just sort of a base to see what that looks like.
That looks pretty good. So highlights could
be too bright, so I'm going to try
to bring those down, see what that looks like before after that looks okay
and maybe a little bit much. We'll just leave
it there for now. Shadows. Let's see, I can try to bring those
up. Maybe a touch. Looks pretty good in there. Maybe lower the
white because it's kinda pretty bright right here. So I'll try to lower these
whites without looks like. And we're just putting
kind of arbitrary numbers in here
just to see what it looks like. It looks alright. Blacks who might try to lower
these blacks just to touch. Looks pretty good. So right now, you can see the before and after haven't
done much so far. Kind of even out, lowered some of these highlights and darken some
of these shadows. That's basically what
I've done at this point. Alright, then I like to mess
with the color wheels here. Basically the same kind of
stuff that I did up top, which just further focuses
what I'm doing here. So mid tones could be
a little bit brighter. You can see her skin
would be a mid tone. It's a balancing act, basically lowering the highlights
a little bit. I'm going to lower the
shadows just a little bit, see what that looks like. So it's a balancing act and it's pretty fine details
that you're tweaking. One thing I'm going
to go ahead and do is increase the saturation
just a little bit. See what this looks like. Quite so much just
to touch this, oranges pop in, but
I want to make sure her skin tones are in the right place where
they should be. Make this a touch warmer,
something I like to do. And then what I like
to do is actually go to the shadows and
make them a touch cooler. Bring them closer to the teal. You can see before after. Maybe even go and touch
cooler than that. Yeah, it looks
pretty good for the winter in mountain look, having some cold
shadows is good. And then maybe balance
that out by bringing this even a little bit warmer
in the mid tones. That looks pretty good
right about there. So I'm gonna go up
here and you can see the before and after. And I'm pretty happy with that. I think that'll be good for now. You don't have to go crazy
with lots or anything. If you want, you
can throw on top, but it should be pretty
subtle because you want realism and you want
cinematic realism. You don't want
anything too crazy. So if I wanted to go here, I have some lets already here. Say I wanted to go
with a crazy lot. Obviously, as too much, you can dial it
back if you want. That still looks pretty good. It's just a random ahead. So this looks pretty
realistic still. But even so, I would probably not go with a
lot just because you want more of a wreck 709 look a natural look that
whoever is editing the footage, they can go in and add their own let whatever they want
for their project. So I usually try to keep it as natural
looking as possible, just making a few tweaks
probably to the highlights, shadows, contrast mid tones. Some of those basic things. Don't get too crazy with it. Alright, and then
that clip is done. So the next thing you do
is export your footage. So the way I export
is I first set my in and out points for the
clip that I'm exporting. So right now, export the deer, I'll make it smaller
so it's faster. And I'll go to the
end and export. And so I set my in
and out points. And then you go up here. File Export, Media or Command M. So now the best
export settings for stock footage that I've
found is QuickTime. Apple ProRes four to two HQ. So that's the one I usually use. First you want to put it
into your output name and location. So right now, this is
where I got the footage. So I'm just going
to say year one. You can call it
whatever you want. This is gonna be the filename. And then you go down
here and say Q. That's going to send the
file over to Media Encoder. So you can see it comes
up here on Media Encoder, ready to go whenever
you hit play. But I'm not ready yet, so I'm gonna go back in
and go to my next file. Hit my in and out point. I'm just hitting the letters
I and O for in and out. And to export you can
also say command M, So I say command M.
And then the title, this file, you titled this clip. And since I just
said it to progress, it should still be set there. So I say Q and it
loads in there. And so basically you
do that the IO and the Q for all your files
that you have in here. So they're all loaded
up in Media Encoder. And then once you have them all, you can just hit play. And that should start encoding. This clip is going pretty fast. Exporting could take
awhile depending on how many clips you have and
how fast your computer is. So in the meantime, you
can take a break, go, do something else, or run it overnight and it'll be
ready to go the next day. And that's it. That is my editing process. And now all your files
should be nicely exploited in a folder and
ready for you to upload. So for you now it's time
for you to take the footage you shot after Module one
and start editing it. You can follow along with
this video if you need to, and you can ask any
questions in the group. If you happen to shoot
hours and hours of footage for module one,
you don't have to edit it. All right now, like everything, I would start with
a manageable amount like no more than 20 clips. You could even start
with five clips if you want to start small. And once your clips are
edited and export it, you can move on to
the next module. The stuff that really
makes you sales, keywords.
10. Keywords SEQ 2: Keywords. This is the
fun stuff because keywords are one of the
most important things in being successful. Making consistent income with your video's keywords can be sometimes even more important
than your actual videos. Content consistency keywords, that's the backbone of
selling stock footage. You can have the best
shots in the world. But if you have
terrible keywords, your videos won't ever be found. So I'm gonna show you
exactly how I add titles and keywords to my videos so they get found and make more sales. And to make things a
little easier for you, I've made a metadata template
spreadsheet for you to add titles and keywords for every stock
footage shoot you do. When you're coming
up with keywords. You're also adding them
to the CSB spreadsheet and you'll upload that when you upload your stock footage. So next I'm gonna go
through the spreadsheet to show you how I add an
organized keywords. So if you haven't downloaded
the metadata template yet, you can download that now. You have it and you can follow along and see what I'm doing. Okay, So when you open
your metadata template, it should look
something like this. I have a pre-filled out
with some example texts just to give you an idea
of what it will look like. But the first thing you
wanna do when you create a new metadata sheet for a new
set of videos you're ready to upload is to duplicate
the file and then rename it. And you are ready to go. So there are three
separate sheets for three of the stock footage platforms
I upload to Shutterstock, Adobe Stock and pond five. The reason I have separate
sheets for each site is they each require
different labels for their metadata files in
order for things to line up and connect to your videos correctly when you upload them. But I'll show you
exactly how to do that when we get to
the uploading section. But for now, I'm going to start in the Shutterstock sheet. So first I'm going
to delete this info. So we're starting from
scratch a blank sheet. And you're also going
to want to pull up your exported clips from the
project you're working on. So this is the project
I'm working on. So the first thing is to
add the clips filename. You want to add it exactly as it appears, including
the extension. So for this clip is called
fetched by the lake dot MOV. So I'm just going to copy that and paste it under file name. The next thing is the
description or title. Sometimes it's
called description, sometimes it's called title, but they're basically
the same thing. When you're coming up with
a title for your clip. You want it to be engaging,
unique, and descriptive. The title isn't gonna be as
important as the keywords, but it's still factors
into the search results. And it's the main
texts that people are going to see when they
click on your video. So for your title,
you want something that's not too short
and not too long. So for this clip too short
would just be a woman in dog. That's not enough
details, not enough info. And too long would be
the beautiful woman in the pink shirt
happily throws a stick into a pond and
her pet chocolate Labrador Retriever
jumps into the water after it on a hot
summer day in mid-July. Alright, that's obviously
way too many details. No one's going to read all that. So you want something that falls between those
two extremes. Not too short and not too much, but you especially don't want to include information that isn't at all relevant or
obvious to the clip. So I would say
something like a woman plays fetch with
chocolate lab, the lake. That's what I would
recommend. It's descriptive. It tells you exactly what's
happening in the video. So another tip for writing
your description or title is don't spam words. Putting a certain
word a 100 times and your title is not going to make it come up more in
search results. In fact, it might hurt it. So you don't want to
say shot with dog and dog owner with dog
playing dog games. You want to keep it
concise and descriptive. And once you have the word
in there, once the site will find it and it'll come
up in the search results. Another tip is don't use the same title for
multiple clips. So if you have ten shots of the woman playing with
their dog at the lake, don't call them all woman
playing with dog at the lake. Try to be specific about exactly what's
happening in each clip. And if multiple shots
are so similar that you can't figure out any
way to differentiate them, then you might just
want to upload only one of them because
there's not really an advantage to uploading multiple clips that
are almost identical. And if you're
uploading editorial footage when you're
titling that, you want to mention the date, location, and event
information in the title. So something like August 2020, Atlanta protest or woman walking in flooded Florida street after
Hurricane Katrina, right? That's telling you when and
where the event occurred. So that's only for
editorial footage that you have to put that
information in there. But you really don't
have to stress too much about titles. Just put something
accurate and descriptive. So once you're done
with the title, you can move on to the keywords. So the first thing I do with keywords is I just put
the obvious words. So the obvious here
would be the who, what, when and
where of the clip. Usually these are gonna be the main words that are
also already in your title. So for this shot, the
obvious ones would be woman, fetch, chocolate lab, dog. Lake, right? Those are the ones that
are already in the title. They're pretty obvious. It's more obvious
ones might be throw, throwing, fetch, right? So those are the actions that
are happening in the video. Next, after I do the obvious, you might want to go
back and reference the clip and look for
some inspiration. So you can re-watch
the clip and see if any other random
words jump out at you. I see she's standing there
at the lake. There outside. He throws the stick the
job the dog jumps in. Right now something
that jumps out at me is the word splash. There's a big splash and
swim, the dog is swimming. So I'm gonna go ahead
and add both of those. So it helps to
have the clip open while you're doing
keywords so you can constantly reference it
and get inspiration from it. So once you've done
that, I tried to think about conceptual keywords. So these would be emotions and ideas that are
present in the clip. So just watching this back, I would say something
like fun, friendship, companionship, maybe Happiness, Happy, play, they're playing. So these are some more
conceptual keywords they could apply to this clip. Actually, I'm gonna get rid
of companionship because it's not as common as
some of the other words. So I don't think it's
quite as applicable. So I'm gonna go ahead
and get rid of that. The next thing I do is look for common synonyms for
keywords I've put in. So on my MacBook, I can just
right-click on the word. So I'm going to
hard click on Fetch and see what kinda synonyms
this will bring you up. And I'm not really
liking any of these. Not quite right. So I'm going
to right-click on Lake. See, we've got pond I like pond. Water is good. Both of these are good. Let's see, throw, toss, fleeing. So you won't always
have great options. So sometimes your first option is gonna be the best option, but it's worth looking. I'm pretty happy with
that. Words we have here don't have a
lot of synonyms. So once you've done that,
the next thing you wanna do is think about the
cinematography of the clip. So are there any
relevant camera angles or camera moves that are
unique to this clip? It could be an aerial
shot looking down. It could be a pushing shot
or a long dolly shot. And that can be relevant. It could be a super wide angle. So you can say wide
angle in the shot. For this example. Let's see we have a kind
of a slow pan, right? But for this one that's
not really relevant enough to the shot
for me to include it. So I'm not going to
put that in this shot. And other relevant word
that I just thought it would be stick. She's
throwing a stick. That's specific and relevant. People might be searching
for a dog with a stick. This is pretty common for words
to just randomly hit you. The more times you watch it something we'll probably
stand out to you each time and you'll be able
to add a few more words. So a few other tips to keep in mind when
you're keyboarding are the first ten
words matter the most. So once you have all your
keywords listed out, decide what the top ten most relevant words
are for the clip, and put those first so we can rearrange
it if you need to. But some of the
stock footage sites prioritize the first ten words. So you wanna make sure
that those are the most fitting and
the most relevant. You also want to use
singular nouns and verbs. So you can just say dog and jump instead of dogs or jumps. Even if you have a 100
dogs in your video, you don't have to
include both keywords, dogs and the word dog. You can just say
the singular dog, and it'll show up
in search results. You want to do the
same thing with verbs. You can say jump
instead of jumps. But with verbs, I usually also
include the I-N-G version. So for this instance you see
I put throw and throwing, but you don't have
to put throws. Another thing you
don't want to do is put inaccurate words. So only include words that are actually applicable to the clip. You don't want to say
cat for this clip. Another tip is when your shot and doesn't
include people in it, you want to put the keyword
know people and nobody. When people are searching for videos that don't
have people in them, they can usually
check a filter in their search that
says no people. So this is just an
easy way to get found that way if your clip
doesn't have people in it. Another tip is you can't
say trademarked words. So if you have a shot of
someone using an iPad, you can't use the keyword iPad. You have to use the word tablet. So you can't use trademark words or your keywords will get rejected when your keyword
and you want to be specific. So if it's a dog or animal, you don't want to just say dog. You want to say chocolate
lab or Labrador retriever, the more specific you
can be, the better. And this is the
same with anything. It could be a woman holding
a bouquet of flowers. You don't want to
just say flowers. You want to say chrysanthemums or whatever flower they are. So be specific. I didn't mention
at the beginning, but as you can see over here, I have a keyword counter column. So this is something that
I made that just counts. However many keywords are in the keyword column for that row. This is just a way to
help you keep track of how many keywords you're
actually writing for each clip. So how many keywords should
you have for each video? I recommend having
around 30 words. Most sites allow
up to 50 keywords, but trying to use all 50
words can actually hurt you. With keywords. Accuracy
is better than quantity. It's almost gonna
be impossible to come up with 50 specific, relevant keywords without
reaching a little for something that doesn't
quite apply to your clip. So if you're trying to come
up with all 50 keywords, you might re-watch the
clip of the dog and say, tree, right there are trees in the background
of the shot. But when you do
that and add tree, now whenever someone
searches for tree on the stock footage sites, this clip is going to come up, way down on the search results, but no one has ever
going to click on it because it's not
a video of a tree, it's a video of a dog. And even if someone
searches for dog and tree, they won't click on
this video because this shot really has
nothing to do with trees. They just happened
to be in the shot. And so every time
this clip comes up in search results for tree
and no one clicks on it. The stock footage sites
algorithms are going to recognize that no one wants
this clip for that keyword. And so it's going
to drop a lower and lower in all the search results. So I recommend trying to
put around 30 keywords. If you can only
think of 20 words before you start reaching for things that maybe aren't
as relevant, That's fine. 20 relevant keywords are better than 50
irrelevant keywords. So that's why I
included the counter. Try to keep your words
around 30 if you can. But more importantly, just make sure you have relevant keywords. And actually I should point out what this keyword is counting is actually the
commas in the cell. So make sure to put a comma after the last
word in your keyword cell. Here actually put a
comma after tree, and that'll tell me I
now have 24 keywords. One last thing I want to
point out with keywords is when your key wording
for editorial footage. So if your keyword and
editorial footage, you want to put the keyword
citizen P5, brief, one word. So this is specifically for uploading editorial
footage to pond five. That's the P5 there. And adding this is just
the way that they're able to organize the
footage in their system, recognize that it's editorial. So when people search
for editorial footage, this will be sure to come up. But that is just for
editorial footage. So if you're
shooting commercial, you don't have to
worry about that. So finally, if you get stuck and you can't think
of any more keywords, re-watch the video clip again
and try to put yourself in the shoes of someone
searching for this clip. Think of what someone's
searching could be looking forward to find this clip and think of what stands out to you. And another tip,
if you get stuck, is to use Shutterstock
keyword search tool after you upload your
footage to Shutterstock, this is their submission page. So before you submit it, you can add all
your keywords here. And so they have this
little function here that is the keyword search tool. So how this works is you
click on this and then you enter keywords to find similar looking images to the
footage that you've shot. So I'm going to look
for Lake dog woman, Lake Doug woman, right? And that'll show me images
similar to the one I've shot. And then you go and
select the images that are most similar to yours. And you can see what keywords they're using for their shot. So now you can see
their options. I can copy some of these and
put them as my keywords. Okay, So as I'm re-watching
this one last time, a couple of other
words I can think of our outdoor outside. Those are all good words to use. Rural isn't a rural area. Summer, it's a nice
sunny summer day. I think these these
would all be helpful if someone is looking
for this shot. So once you're done
with keywords, you can move on to
the categories. So I listed all the categories out in the far right column. So you can just reference
that for Shutterstock, you can include up
to two categories. So for this shot, I'm going to say animals and wildlife that has
an animal in it. And I'm also going
to say, let's, I'm just gonna say people,
because it's more about the woman and the
dog than the nature. Then you can move
on to editorial. All you need to put here is
yes or no, is this editorial. So for this clip
is not editorial, it's commercial. So
I'm just gonna put no. So that's it for the
Shutterstock sheet. And so then I'm just
going to copy and paste these first three filename,
description and keywords. And I'm going to go over here
to the Adobe Stock page. And I'll delete these
and make sure it's a blank sheet and I'll
paste what I have here. Make sure that all lines
up and then I'm going to go ahead over to
the pond five sheet. I'm going to paste what I
have here for pond five, would they actually
do is give you a title and a description. So technically what we've
made is the title here. But for me, all I do
is I take the title, copy it, paste it
as the description. There's really no
advantage in coming up with a separate, more
detailed description. No one's going to read
that and it doesn't factor into the search results
really as much as keywords. So I just copy and paste that so the description
is an empty, so it's the same as the title. And then I'm gonna go
back to Adobe Stock. And so once we have
finished filling that out, so category for Adobe Stock, the way they do it is they have similar categories,
but they're numbered. And you're only
allowed to put one category for Adobe Stock. So the one category
that I think fits best here is just
gonna be animals. So I'm gonna put a
one for animals. You see if there's anything
else that would be better. People. Lifestyle,
lifestyle could be good, but animals for this as
a little more specific, so I'm just gonna leave
it at one for animals. Then you move on to releases. So for release,
you're going to put the exact filename for the release for whatever
clip you're referring to. So in this case, whoever this woman
is, I'm going to put the release for her here. So let's say it's
called Shelby dot JPEG. And that is the actual file. So not the model's name, but the actual
releases filename. And that's it for Adobe Stock. I'm gonna go and do
the same thing for the releases in Pont
five, Shelby dot jpeg. So typically you're
going to have more than one clip for
this metadata template, I put 50 rows. So you can just go down and do that same thing for all
the clips in that shoot, and then copy and paste
them to each sheet. So I would start in Shutterstock and then
copy all of them, paste them in Adobe Stock, and then paste
them in pond five. That's it. Before you export, make sure that everything
is spelled correctly, formatted correctly
in the right rows. And then you can go ahead and delete these last two columns. You can also delete
any rows that you're not using,
any blank rows. You can go ahead and select
those and delete them. Sometimes it will confuse
the stock footage sites. If you upload a CSV that has a bunch of blank
rows and columns. So I always delete
those before I export. Then that's it. And then
you're ready to export. So you just go up here
to File export to CSV. Create a file for each table. Yes, that's what we want. A separate file for each sheet. You say Okay. Then you name it, whatever
you want to name it. I usually put my CSVs in the folder where that footage is so you can stay organized. I'm just going to call it a
CSV export, and that's it. Then you can see in this file, I have three separate CSV files that are ready for me to upload
when I upload my footage. And that's it. If you have a ton
of clips you're trying to keyword all at once. You can always break it up. So just do like
ten video files at a time and then
upload those clips. I once had a sheet
like this with 200 travel clips from a vacation
I was trying to upload. And it took me like three months to actually
get around to uploading them because I
didn't want to take the time to keyword
all of them at once. So that's three
months that I wasn't making anything off
those videos when I could have been uploading
them in smaller chunks and getting them into the world gradually to start making money. So don't stress yourself out trying to do everything at once. Just take it in small
chunks, and that's it. Once you have your CSPs, you can start
uploading your clips.
11. Platforms 1: So you've got your
footage ready to go. Now, where do you sell IT? Platforms. There are a lot of
sites out there for you to upload and
sell your videos. And new ones are
popping up every day. But there are four sites that I recommend that I
regularly upload to. They're also all non-exclusive. So you're free to upload
the same footage to all these sites as well as
anywhere else you want. Foresights are
Shutterstock, Adobe Stock, pond five, and art grid. So if you've watched my
keywords less than already, you've heard of three of these, and now I'm gonna give you
overviews of each of them. So for each of these sites, I'm going to give an
overview of the site. I'm going to talk
about any unique qualities that they have. And I'm going to talk
about their revenue model that they used to
pay for filmmakers. As always, let me
know if you have any questions about any of them, and I'll see you in
the next lesson.
12. Shutterstock 1: The first stock footage site I'm talking about today
is Shutterstock. Shutterstock is one of the most popular stock footage
sites out there. They offer stock
footage, music, photos, motion graphics, print graphics,
social media templates. So they sell a little
bit everything. They've been around
for like 20 years. So they're definitely
one of the most established platforms for users, for the people who want
to download footage, these are the pricing options. So users can choose a video subscription to
download five clips, ten clips, or 20 clips a month, ranging from $99 a month
to a $199 a month. And they have other
pricing options if the user doesn't
want a subscription, people can also just by
individual clips if they want, but it is more expensive. Shutterstock is the one
that says these prices. So the filmmaker isn't
setting any of these prices. Unique qualities. One unique thing that
Shutterstock dose for contributors is there
Shutterstock custom program. So in Shutterstock customer, you submit an application with
a link to your portfolio. And if you're
accepted, you can get access to video briefs that big name brands send into Shutterstock looking
for footage. So this isn't something
that I'm currently doing. But if your goal is to
work with big name brands, then this could definitely
be a great way to get an in with a big name company
and get paid for it. Revenue model. So Shutterstock is
revenue model is a touchy subject for
videographers right now. They recently restructured
their whole earnings model and a lot of contributors
really don't like it. This is Shutterstock is
current revenue guide. So you can see basically you earn more when
you sell more. So if you've gotten less than
ten downloads this year, you'll make 15% of whatever
the clip cells for. But also what you
earned depends on what license and pricing option the person who bought
your clip is using. So sometimes I make $0.34 on a clip and
sometimes I make $90, but usually I make between 10, $20 on a single sale. Editorial content. So Shutterstock does except
editorial content right now. But if your editorial footage
is one of these subjects, you have to send Shutterstock,
your press credentials, so they know you're
not someone who just sneaked into one of
these events illegally. Time for uploads to
go live right now, the time that it takes
for your uploads to be live on Shutterstock, ready to be downloaded is about one to two weeks,
which is pretty average. So how do you sign up? So I'm going to put a link
in the description for you to go ahead and sign up for
your contributor account. So when you go to that
link, you can see, you can go down here
to see they have lots of great resources
for contributors. But then you just
go here to join now and enter your
name and email. And they'll send you a
confirmation email on your end. And that's about it. So that's the overview
of Shutterstock. Feel free to go ahead and sign up for an
account with them. If you don't have one already.
13. Adobe Stock 1: Adobe Stock. Adobe Stock is another super
popular stock footage site. This is what the Adobe
Stock front page looks like when you go to
stock.adobe.com, they have the search
bar right here, right up front, so it's easy to search for any footage you want. They have tons of
stuff they sell also just like Shutterstock. So they have photos,
illustrations, vectors, videos, audio you
can see you just keeps going. So for users, these are the
Adobe stock pricing options. In my opinion, the sides make the user pricing model is way more complicated than
they need to be. But basically it's just a
monthly subscription plan where the user gets
a certain number of downloads every month. But they also give you
the option to download single clips for a
more expensive price. Unique qualities. One unique way that Adobe
Stock is great for users is because of the way it integrates with all the other
Adobe products. So it connects with
Creative Cloud. And that makes it
really easy if you have an Adobe
workflow and you're wanting to download some
Adobe stock footage or graphics or whatever. As far as the contributor
side of things, I don't make quite
as many sales with them as Shutterstock
or art grid, but I still get a decent
amount of downloads. So it's definitely
one that you should be uploading to revenue. So Adobe's earnings model for their contributors is much more standard than Shutterstock. So depending on if someone buys your HD file or
your fork a file, you can earn between $2270. I usually get between
20, $30 per download. Editorial content. So Adobe stock does not currently accept
editorial content. I think they used to,
but at the moment they're only accepting
commercial footage. So the time it takes
for your uploads to be live on Adobe Stock, ready to be downloaded is
about one to two weeks, about the same as Shutterstock, which is pretty much
normal for the industry. So again, I'll put
the sign-up link in the description for you to go ahead and create your Adobe Stock
contributor account. So when you click this link, this is the signup page. If you already have an existing Adobe account and you can just connect your account by
clicking link my Adobe ID. If not, you can just say Join now and that'll take you
to the sign-up page. So you can see on the sign-up
page, if you go down, they have some
basic questions and answers for new contributors. So it's pretty simple. And that's the overview
of Adobe Stock. And if you don't have an
account with them already, I would recommend signing up
for an account with them.
14. Pond5 1: Alright, so the next platform
I recommend is pond five. Upon five offers a little bit of everything like the other sites. They have footage, music, sound effects, motion
graphics, and other stuff. One reason pawn five is a great platform for new
contributors is because they have a little bit more
lenient review process compared to some of
the other sites. So videos that might
get rejected on other platforms for cinematography reasons
have a better chance of being accepted on pond
five videos that might be rejected for exposure issues or noise or a little artifacts. Font five will often
still accept those clips. The pricing model for users is pretty similar
to the other sites. Users can pay for a subscription for a certain
number of downloads, or they can pay for
clips individually. Unique qualities. So one unique thing
about pawn five is they actually let you set your
own prices for your videos. But upon five does have
guidelines of what cells best. So they recommend
you charge $79 for HD videos and 17944 k videos. But pawn five has a page
called data and trends that they're constantly updating with current data and trends
for stock footage. So you can actually
see right now, the median price
for HD footage is $57 and the median price for, for k is actually $83. I would recommend
using these numbers as guidelines of how
to price your footage. I would aim for somewhere
around the median trends. Revenue model upon 5s revenue model is
pretty straightforward. Stock footage contributors get 40% of every sale you make. The specific amount will vary depending on what
you price your footage. Yet. I should also mention that pawn five does give you
the option of letting them set your prices for you if you don't want
to worry about it. But what that means is
when you submit a video, it will just automatically
default to the minimum price, which right now is $50 for, for k footage and 25 for HD. So if you're just starting out, that's not a bad place to start. But if you're a little
more experienced and have some nice
high-quality footage, I would aim for at least
the current median prices seen in the data
and trends section. For me right now, I make around 20% to $40 for every
download I get. The prices for my
footage are kinda all over the place because
I have some clips that I think are really
unique and well shot and other clips that
just aren't that great. So I priced those
lower than the others, but in the range of 20 to $40 is usually
what I end up making on any one sail upon five does
except editorial footage. So if you're gonna be
shooting editorial and you can upload it to either
pond five or Shutterstock. Those are both good options. The time it takes for your
uploads to be live on pawn five ready to make
sales is less than a week. It's usually actually
only a few days. So they definitely
have the fastest turnaround time of
all the platforms. So that is a big plus for pond five upon five has a really
nice contributor portal. They have info about data
and trends that shows you the top selling
clips of the month and the trending
searches for the month. So you can see exactly what
people are looking for. They also have a section
called buyer requests, where you can see what kind of content is being
requested by clients. So that can help give you ideas of what kind of
footage you can shoot. And you can go here to
shortlist thought starters. This is a really cool
thing. They provide its real-world suggestions of shoots you can do centered
around that topic. So really good real-world
suggestions for you to shoot. They also have
keywords suggestions. So it's a pretty cool feature
and you can check these out and check out the rest
of the contributor portal. They have lots of good insights
and inspiration on there. How to sign up. So to sign up for a
pond five account, you can click on the link in the description and it'll take you to the
pond five homepage. This link will actually give you a 20% discount on
any footage you buy if you're looking
to download footage or music or whatever
for your own projects. But to sign up as a contributor, you just go here to sell your media and then
start selling. And then you put
in your email and create a username and password. Once you do that,
they're going to want to verify your identity. So they'll ask for
your name and address. And then you need to
upload a photo of your id so that they can verify
that you're a real person. And that'll take a day or two, and then you'll get an
email saying you've been accepted and you
can start uploading upon five doesn't
require you to submit any examples of your video
work or anything like that. Anyone can start submitting right away as soon
as your verified. That's it for pawn five, you can go ahead and sign up for an account with them if you
don't have one already. And the next slide I'll be
going over is art grid.
15. Artgrid 1: Art grid. So our grid is a really cool stock
footage platform because they focus on cinematic
storytelling. Their site is directed
toward filmmakers, and it focuses on
high-quality cinematography. So it's definitely
a high-end platform compared to the other sites. Our grid has only been
around for a few years, but they're one of
my favorites as far as the quality of
videos they have on their site that I could see
myself using in my own work. So for users looking for stock footage to use
in their own edits, it costs $25 a month for
unlimited HD downloads, $40 a month for unlimited
for k downloads, and $50 a month
for unlimited for k downloads plus the log or
raw versions of those clips. Because their target market is like the high-end filmmaker. They offer this log and raw
formats because they assume that is what
professional editors are going to want
to use to color, grade and edit their footage. If you're interested in
using our grid yourself to download footage
for your own projects. I do have a link in the
description that you can use to sign up and
get two months free. Unique qualities. I'd say the most unique thing
about art grid, is there a high caliber
cinematography focused platform? And right now they're only
focused on stock footage. They don't have other
things like images or motion graphics or templates
or anything like that. They do have a sister
site art list, which provides stock music
and sound effects for videos. But on the art grid site, they only have footage. I do also have a link
in the description for two free months
of artless music. So if you're looking for great music for
your video edits, or at least has a lot of
great options in there. But back to our grid, the
user layout is very cool. It looks modern and it
has that cinematic feel. As for the contributor
side of things, our grid is unique
in the way they want contributors to do things. So our grid is one
of my favorites, but they're also the only one on this list that requires you to submit an application in order to become
a contributor. Basically, that just
means you have to show them a sample of your work. And if your videos are
up to their standards, they will accept you and you
can start selling on there. But they are definitely
picky about the quality of videos they're looking for and they don't accept everyone. But if you have some
samples of your work that have good cinematography, I would absolutely
recommend submitting an application because you never know what they
might be looking for. And you can potentially
make a lot with art grid. How to sign up, okay, to sign up as a
contributor first you click over here to
become a filmmaker. Then you go down to the
bottom and say start now. Then it's going to
ask for your details and what kind of
projects you work on and whether or not you
own a fork, a camera. They say they only
accept filmmakers right now who shoot
4k a footage. However, rarely they will
still accept HD footage. If it's really good or unique, then you need to submit
links to at least four of your existing video clips that you plan on selling on art grid. So if those clips
have people in them, you need to already have model
releases for those videos. If you don't have a
model release footage that you can sell
yet, that's okay. That just means you can
focus on shooting and submitting to the
other platforms until you have some good shots
in your portfolio that you can submit with your
art grid application. So actually talk to the
art good creative director about what they look for in their new filmmaker
applications. And this is what he said. We review the artistic approach in all aspects, composition, lighting, directing style, technical aspects,
and relevant content. So basically they want
their filmmakers to have good cinematography or
filmmaking skills in general. He also said they look
for non generic shots that have a clean, high
production aesthetic. So they're looking
for more high-end cinematic, well shot things. So once you get accepted as
an art grid contributor or filmmaker and you're
ready to upload footage. They want you to upload your
footage and what they call stories instead of
individual clips. So one way that our
grid differentiates themselves is by
focusing on telling stories with their
footage and not just having standalone,
pretty images. So what they call
a story is a group of at least five
connected clips. So usually these clips would
be all of the same scene. So it could be 20 clips of a woman playing
fetch with her dog. But a story could also
be clips that are all about the same subject
or have the same theme. So it could just
be New York City, that could be the
theme and it could be shots of anything going on in New York City that
all have a similar vibe. From the time you
submit your footage to when it becomes live, ready to be downloaded is
several weeks right now. So it does take longer
than the other sites, mostly because they do more
to curate the footage. They go through it more
meticulously and they actually set all the
names and titles for you. But also I think they
have a pretty big backlog of footage that they're
going through right now. So it's just going to
take a little longer. Revenue model. The art
good revenue model is pretty interesting and
it's definitely unique. So a percentage of all the
subscription fees from art grid users are set aside and what they call
an artist's account. And at the end of
the year they take this amount and then
divide it by the number of total downloads on
the site to determine the exact value of one download, then each filmmaker
is paid according to the number of downloads
there footage received. So you get paid once at
the end of the year, not whenever someone downloads your videos like on
the other sites. So to give you an idea
of what this looks like, my art grid 2020. In 2020, I had only 312
clips for sale on art grid. And that year I got a total of 19,316 downloads and I
made a total of $6,453. So it's a pretty good payout for the amount of clips
that I had on there. So the revenue
model is definitely interesting and it
seems to pay well, so that's all for the
art Grid overview. I definitely recommend
applying to be a contributor. If you have existing clips you can submit with
your application, you can go ahead and
sign up for an account.
16. Uploading SEQ 1: Publishing, streamlining
and scaling. Okay, so you've got all your
footage filmed and edited, and keyword and ready. Now we get to actually upload the footage and
start making money. Most sites allow you to upload
directly onto their site. But the way sites work, this can take hours or
even days depending on how many files you have
and your Internet speed. And then uploads fail
and it takes forever. So what I use instead
to upload almost all of my files is
something called an FTP. This is a separate application that you can upload
your files through. And it's way faster and
more efficient and more reliable uploading through
the websites themselves. It's a huge time-saver. So there are a few different
FTP applications out there, but the one that I use
is called FileZilla. It's free to download
and easy to use and every stock footage
site can connect to it. So now I'm gonna go
through exactly how to upload to each of
the stock platforms. I like to upload to
our grid first one because they take the longest
to approve the files, and two, because
they're the only site that I actually don't
use FileZilla to upload. What I actually do
is upload my videos through their online
filmmaker portal. They make it pretty
easy to upload through their website and it usually
doesn't take too long. You can use FTP to upload
to our grid if you want. But the way they have it set
up, it's really complicated. And you have to organize your footage into all these
folders and subfolders. And it just gets confusing. So I stick with their filmmaker portal only for art grid on their website, just because it makes
things easier and less complicated for me to upload. You go here to your
filmmaker portal and enter the story name. Whatever name you want
for the collection of video clips that
you'll be uploading. This is your store name. It doesn't matter too much, just something short
and descriptive. It could just be farmers
market or man at the beach. There's something basic. Then you click the number
of people in the videos. Then you upload the model
releases for those people. Then you can upload
your footage. So your fork a footage here. And the ungraded log or raw
files for that footage here. If you're trying to
upload HD footage, you should be able to
upload it to this fork, a graded box, but
whether they accept it, once they review
it, it will just depend on the quality
of the HD footage. One thing I should
point out is with the ungraded log
or raw box here. To upload this box, the footage has to actually
be the log or raw files. Then your files will
start uploading and you can hit Next. This is where you select
your video theme, which is just another
word for category. And down here, you enter
your tags or keywords. So what I do is just open my metadata CSV file
for that shoot. And I just copy all the
keywords from a clip that is a good representation of the story that I'm
gonna be uploading. And then just paste them here. And it'll usually give you some good keywords
suggestions so you can look at those
and see if there are any good additions that
you can add to your list. And then you say
submit, and that's it. Now, once the upload
is done, our grid, we'll go through the footage and add titles for each clip. And within a few weeks
there'll be live on your page. So that's the art
grid upload process. Now I'm gonna go over
the upload process for the rest of the platforms. So the first thing we need
to do is download FileZilla, so you can click the
link in the description, it's FileZilla-project.org. Then select the quick download
for FileZilla client. Then just say Download. Once that's downloaded, you can open it up and it
should look like this. Now, we need to set it up with all the platforms will
be uploading two. So you want to first go up here, this little icon in the top left that'll open up your
site manager window. Here's where we want to
enter our new sites. So you want to first
click new site, and we'll start
with Shutterstock. Now we're going to fill
out this information on the right for each site, this info will be different. So you should see I included in this lesson on FTP info PDF. This is a file where I put all the FTP login info
for each of the sites. So you can reference that
to help you add this info. I'm going to pull the FTP
sheet up so you can see the Shutterstock host is
FTP S.Shutterstock.com. I'm just going to copy that
and paste it here on host. User is your Shutterstock
account login, email address, and password is your
Shutterstock password. So whatever email and
password you use to login to your Shutterstock
contributor account. That's what goes here.
Then you click Connect. And it should take a
second to connect. And yet you can see up at the top directory
listing successful. So we're now connected to
Shutterstock and we can upload. But before we do that,
I'm gonna go ahead and enter the info for the
rest of the platform. So we have it. So I'm gonna go back
to the site manager. New site, click new
site and Adobe stock. In the FTP info
sheet you can see here's the host name
for Adobe Stock. So copy that and paste
it here for host. Then you're going to
find your username and password in your Adobe
contributor portal. So you can just click
the link here and a PDF, and that'll take you to your contributor
portal for Adobe. From here, you're going to
click this little Learn More button and it should
pop up with your FTP info. So your username is
where it says ID. So copy this number and
paste it over here. And user. Then click Generate
Password with Adobe Stock. They're gonna give you
a new FTP password every time you
upload your footage. So copy that and paste
it for password. Then say connect. If you're already
connected to Shutterstock, this window will come up asking if you want
to open a new tab to open Adobe Stock or
disconnect from Shutterstock. I'm just going to
say open a new tab. Directory listing successful. Now we're connected
to Adobe Stock. So right now we're connected to both both Shutterstock
and Adobe stock. But before we upload,
I'm gonna go ahead and connect to the last
platform pond five. So back to your site manager. News site, pond five. So copy the host
name and FTP info. Paste it here. User is gonna
be your pond five username. So whatever you use to login
to your pawn five account. For pawn five, you have to
create a special FTP password. So click this link here
in your PDF info PDF. This takes you to your pawn
five contributor dashboard. Then you can put in whatever you want for your FTP password. This is gonna be different than your account login password
is just for your FTP, it's just for FileZilla. Then you enter this password
here and hit Connect. Alright, so now you
have three tabs open and now you can start
uploading your footage. So first we're going to
upload to Shutterstock. I just pull up the
folder with your footage and select all the videos
you want to upload. And you just drag them
into this window here. You want to make sure
you don't drag it into the release folder and
drag and below that, and then it'll start uploading. Then you can go
ahead and click on the Adobe stock tab and drag your footage into
this window again, that'll start uploading
it to Adobe Stock. And then you can do the
same thing with pond five, open pond five tab, drag the footage over, and that'll start
uploading to pawn five. So depending how many files
you're gonna be uploading, this could take a little while, but when everything
is done and uploaded, you can go in and actually
submit the uploaded files. So I'm going to start
with Shutterstock. So you go to your
contributor account which is at Submit Shutterstock.com. And go here to video's
not yet submitted. So this is the Shutterstock
submission page. So you should now see all
your uploaded files here. And now we want to connect the CSV metadata sheet we
made with all the keywords. So go up here to upload CSV. Then you find wherever you
put the CSV for this shoot, it should be in the same
folder as the files. And so I do it at least. Alright, then you can
select your files and see that the metadata has
successfully connected. We have our description,
categories and keywords. Then you can see they give you the keyword suggestions that could be applicable
for the clips. So you can go through
those if you want and see if any stand out to you
that would be good to add. But you don't have to add
anything at this point. Then you want to upload your
model and property releases. So to upload those,
you're gonna go here to releases and click
upload new release. And then you want
to find the right release for that shot. Once that's uploaded, that's it. You can hit submit and that
will send your footage to the Shutterstock team to review and approve within
a week or two. That's the Shutterstock
upload process. And after you hit Submit, you're officially a
stock footage filmmaker. So congratulations. But before you go
reward yourself, you can go ahead and
upload to Adobe stock. For starters, you're going
to do the same thing. You're going to go to your
Adobe contributor account, which is at
contributor.stock.adobe.com. Then you go here
to upload files. Knew the files you just uploaded should
all be right here. Then to connect your CSV, you go here to upload CSV. You want to click choose
CSV file and then find and select your CSV. Then upload. And as long as the CSV file
is all lined up right there, system connects all the
metadata to the video files. So next you want to
connect your releases. So go over here to releases, and on the right is
create a release. Then you're going to want
to click this option, upload a scanned release. Then you enter a name
for the release, then browse to find that
releasing your files. Once you selected say
Okay, then upload release. Now, to connect the release
to the right footage, you're gonna go over
here where it says recognizable people or property
and you want to say yes. And then just click on the
right release for those clips. Then you can go
down and make sure your title and keywords
all look good. And nothing got out of order
in the CSV upload process. So if everything
is looking good, you can select all your files and go up here and click Submit. And then you're done with
the Adobe Stock process. And next, I'll finish
off with pawn five. So pull up your
contributor account dashboard with pawn five, which you can get to by
going to pawn five.com. And then over here
it should have your profile picture
or say sign-in. So once you're signed
in, you can go down here to uploads. And down here, it'll show you all your uploads
once you've already submitted and ones you
haven't submitted yet. So first we're going to
connect our upon five CSV. So click right
here on Apply CSV. And you're going to make
a few selections here. You want to limit two clips. Limit two clips that
need be tagged. The date format is good. And command, apply
CSV two clips. Then choose file. Make sure you find your
pawn five CSV file and not the CSV file for
one of the other sites. And say, Okay, and then click Submit and then go
back to my uploads. And now it should
have the metadata linked to all your new uploads. So next we want to
upload releases. So right here is releases. Click on that. Then up here in blue is upload property and
model releases. You can either drag and drop or browse for the
relevant releases. So once those are uploaded, you can go back to my
uploads and now you want to select all the files you want to attach a certain release too. So you can go over
here to the far right and check this
box to select a file. So once you've selected
all the files, you want to add the release to, you can go all the
way to the bottom to actions and find where
it says Attach release. Then where it says
Attach release here, you find the release
that you just uploaded and click Execute. And this will attach
that release to all the uploads
that you checked. As for setting the price for
your uploads automatically, they should be set with pawn fives default,
minimum amount. If you are relatively
new videographer, that couldn't be good if you're
someone that experienced, I usually like to go a
little higher than this. I recommend going to pawn fives, data and trends, and scrolling down to find the
median sold price for footage. So I would put my price around $57 for HD
and $87 for, for K. I like indigo price in a seven. I've heard it's one of
those psychological things people tend to like a
price that ends in seven. I don't know if
it's actually true. I haven't really tested it, but it sounds good to me. So it's something I like to do. So to actually set those
prices for your clips, you again select all the
clips you want to change. And go down to the bottom again, where it says Actions and scroll all the way
down to set price. Then enter whatever
price you want. So fifty-seven dollars
and then execute. Okay. Then you might have to refresh the page to see if it works. Yep. That changed to $57. So then you look
over your clips at the title description
tags and prices, and if everything looks good, you are ready to submit
them for approval. So again, you're going to select all the clips
you want to submit. So you go and check them all. And then go back to the
bottom two actions. This time we're
just going to say Submit and then execute. And now you're done
with pond five. So in a few days you should get a message from them
saying your clips have been reviewed and
either approved or rejected. If some of your
eclipse get rejected, it's not a big deal at all. I still have clips
get rejected every now and then for
whatever reason, maybe it was a logo that was in there that I didn't
see or maybe there was a blurry person in the
background that they thought was too identifiable and I didn't have a
released for them. It could be any
number of reasons, but one or two clips getting rejected is not
worth worrying about. And if a clip gets
rejected by one platform, it still might get accepted
by another platform, but most likely your
clips will be accepted and then it can start getting downloaded and making sales. That's my uploading process. I'm sure it can seem like a
lot if it's brand new to you, but feel free to have
this video open while you're uploading for the
first time and follow along. Once you do it, a
couple of times, you'll get used to it
and you'll be a lot faster with the whole
uploading process. And you can download
the FTP info sheet and reference that when
you're using FileZilla. And that wraps it
up for uploading. At this point, you
can go ahead and start uploading your
footage after this, your videos, we'll
officially finally be out in the world
ready to make sales. As always, let me know if
you have any questions. And in the next lesson, I'm gonna be talking
about making a system for yourself to stay consistent
with selling stock footage.
17. Consistency SEQ 1: Consistency. More clips equals more sales. So this is one of
the cornerstones of selling stock
footage successfully. Content keywords, consistency. You can't expect to
upload five clips onetime and sit back and
wait for the cash to Rollin. You need to be creating
footage and uploading that footage on a regular basis, at least until you build up
a decent size portfolio. But even when you have a
portfolio with a 1000 clips, you could be earning twice as much if you had 2
thousand clips. But I'm not telling
you to be forced to upload stock footage and
never stopped uploading. But shooting stock
photos should be fun. If you're not having fun making videos, you're not
doing it right. And shooting stock
footage is just about the lowest pressure niche
in the videography world. So as long as you're
enjoying making videos, you should make stock
footage so you can earn passive income
from your videos. If I haven't gotten across yet, I'm just a big fan of
stock footage all around. But getting back on track, you won't make any money if you only have five or
ten clips for sale. As I've said before, I wasn't
making goods sales until I had about 200 clips
in my portfolio. So if you want, you
can keep that in mind as a rough
goal for yourself. Once you're at 200 solid clips, you'll be making some
good consistent sales. And the way you get
to 200 solid clips and beyond is by
having a system in place to help you
stay on track and continue shooting videos
on a regular basis. But what the system is could look differently
for each person. So one way to stay consistent
is to have a monthly goal. That goal could be to film and upload one new
shoot every month. Or it could be to upload
20 clips a month, or it could be a
100 clips a month. You have to find your own pace and what's gonna
work best for you. But having short-term
goals like that, like every month
you're aiming for something that can be a
really good motivator. You can also have
long-term goals. So that could be upload
200 clips by October or have 500 clips in my
portfolio this time next year. And then whatever
you decide that is, put that in your
calendar as something to work towards that goal, have it solidified and
then work towards it. So if 200 or 500 clips
sounds like a lot and you're wondering how long is it going to take to get there? It's really not that many. The other day I filmed
for about an hour, some footage of my
wife playing records, and I got about 40 clips. It took probably
another hour or so to edit and upload,
and that was it. Now those clips are ready
online, ready to make sales. So you do that five times
and that's 200 clips. So it really doesn't
have to take that long. So there's just a couple of
ways that you can create actionable goals for
yourself to shoot and upload new
footage consistently. Another thing you can do is
take advantage of this group, this stock footage
unlocked community. You can write in the group to
find another stock footage filmmaker who can be a sort
of accountability partner. So you can keep each
other on track. You can say, let's both
try to add 40 clips to our portfolio by next month and then communicate with them,
see how you're doing. Or you can make
it a competition. Say the first one to 200
clips wins, whatever, but take advantage of
having the access to the other videographers in this group who were doing
the same thing as u. But to wrap this lesson up, if you stay consistent
with your videos, you will make sales, content,
keywords consistency. As always, reach out if
you have any questions, I'm here to help you get to your goals of consistent
passive income. Hopefully at this point you have everything you need
to know to create your own stock footage portfolio and make consistent
sales from it. But if I can leave you
with one last thing, I really want to emphasize, it's just have fun filming. Making videos is fun when
it comes to careers, it doesn't get much
better than making money, having fun, and doing
something you love. I'll see you around.