Transcripts
1. Welcome to Class: Most people think starting a
YouTube channel is as simple as clicking create channel and
uploading a YouTube video. But that's exactly why 90% of new creators fail within
the first six months. They never set up their
channels for success. Let me show you the
right way to do it, so you don't waste months wondering why your
channel isn't growing. Now, if you've ever
wanted to start a YouTube channel but felt
overwhelmed by the process, or maybe you've tried before but struggled with
getting views, getting subscribers, or
even figuring out the type of content to create
this class is for you. Hi, I'm Jesso Gamber, a content creator with over 200,000 subscribers on YouTube. I'm also a digital entrepreneur and an online
business strategist. I've built my channel from
scratch without paid ads, sub for sub or spay tactics. Today I'll show you how to start a successful
YouTube channel. Right way so you can grow, build an audience, and even
monitore your content. In this class, I'll take you step by step through
setting up your channel, optimizing it for growth, and even creating
engaging content that actually gets views. By the end of this, you have a fully set up and optimized YouTube
channel, ready to grow. Now, here's what we'll cover. Choosing the right niche to
set yourself up for success, setting up your channel branding and optimizing
it for growth, how to create content that attracts views and
keeps people engaged, the secrets of YouTube SO, thumbnails and titles
to boost visibility and a step by step guide to uploading and optimizing
videos for success. This class is perfect for beginners who want
to start and grow a YouTube channel without feeling whether you want
to create content for fun, build a personal brand, or even monitize your channel. This class gives you the
foundation you need. Starting a YouTube channel
might feel intimidating, but trust me, it's totally doable when you
have the right strategy. I'm excited to teach this class because I know how life
changing YouTube can be, and you don't need
expensive equipment or experience in video creation. All you actually need
is the right guidance, and that is exactly
what you'll get here. So are you ready to start a YouTube
channel the right way? If yes, let's dive in.
2. Class Project: For this class project,
you'll be creating your own YouTube channel and optimizing it based
on what you learn. If you already have
a YouTube channel, that's totally fine. You can still complete the project by
optimizing your channel, like the description, based
on what you will learn here. I chose this project because
execution is everything. Watching lessons is great, but real progress happens
when you apply what you've setting up your channel and optimizing it the right way, you'll have the best
possible start and avoid common mistakes that slow
down most new creators. Now, for this class,
you'll need a laptop or a smartphone to follow
along with the lessons. You will also need
a Google account to create YouTube channel, and you also need your channel
name and a topic idea, but don't worry we will
cover this in the lessons. Completing the project is great, but you also need to submit it. If you're creating a
new YouTube channel, please make sure you
take a screenshot of any part of your channel, the description, for instance, and post that as an image
in the project section. Feel free to use my project that I've submitted as a reference. Now, if you already had a YouTube channel before
taking this class, you can also upload a screenshot of whatever
you've optimized. Maybe you optimize
the description, you changed your
name or something, just take a screenshot. We need to see the
progress you've made, so show us something,
some evidence. So whatever you
decide to capture, make sure you upload it to the projects and
resources section. You'll get feedback from
some of your peers in class, and you also get
feedback from me. To help you complete
this project and to guide you in
your YouTube journey, I have added some
downloadable resources in the projects and
resources section. You'll find a YouTube
channel setup checklist, which is a quick guide to ensure your channel
is fully optimized. There's also a channel
description template. Use this to craft an engaging and keyword
rich channel description. Now, take your time going
through the lessons, apply what you've learned
and complete project. And when you're ready,
upload your project. I can't wait to see
what you'll create.
3. Why Should You Listen to Me?: Now, as you can see, I have
over 200,000 subscribers, several videos with
500,000 views and above, and one video with
1.2 million views. You see, I have
never paid for ads, never done the sub
for something, and I never spa my
links anywhere. And yet my channel grows on autopilot because I built it
the right way from the one. And today, I'm going to show
you exactly how I did it.
4. Choosing Your Niche: The 3-Part Formula: When it comes to choosing
the right niche, niche is actually the
topic you create about. Most people get this
wrong because they settle on a niche just because it's trending,
but transferred. Others choose to
copy big creators. They copy paste
thinking that because this creator created this video and it's got so many views, I'm going to do the same thing. And you see, when you
do this, you don't actually consider your
own unique angle. For you to get views and
grow a YouTube channel, you really need to bring something new and
fresh to the space, not just copy pasting. The reality here is, if you want to actually create a successful
YouTube channel, you need to choose a
niche that works for you. Here is what you need instead, and I call this the three part formula of
choosing a niche. One, you need passion, two, profitability,
three, demand. You need all three because
passion keeps you going. Profitability makes
it sustainable, and demand ensures that people actually care about
what you're creating. Now, here's how to use
the three part formula to validate your niche like a P. For passion,
ask yourself this. Can I talk about this
topic for the next two, three years without
getting bored and never running out of,
you know, content ideas. What's the answer to that
question, write it down. For profitability, ask yourself, are there brands and
sponsorships in this niche? As creators creating content
on this topic, making money. Now, for demand, ask yourself, are people actively searching
for this topic on YouTube?
5. Validating Your Niche or Topic (Practical Steps to Follow): I'm going to show you
practically how to validate the niche or topic you
want to create content on. Let's say you want to start
a side hassles channel. You don't want to
check if people are actively searching
for this topic, and if there's a
gap that you can fill with a unique
skills and experience. Now your chosen topic
is side hassles. If I was the one who wanted to start a YouTube
channel on this, I will go to YouTube and
search side hassles. Do you see these search
terms that just popped up? This shows you that this is what people are searching for when
it comes to side hassles. So I will conclude that
this is actually a topic or niche that is in high demand because people
are looking for these things. Now, when you're
creating the content, you want to create content that answers questions that
are being asked here or content that
touches on whatever people are searching
for already on YouTube. This means that when
somebody searches for side hassles for extra money
or sit holds for students, your video will pop up
in that search term. Now, you can also
validate demand for the content topic you want to
create using google trains. For instance, here, I
will say side hassles. And then explore, I want to see, is this something that is
dying or is it growing? As you can see, the sort of
a steady interest over time. This means that it's a topic
that is not really dying. So it's a good topic
to kind of create on. And Google Tens also shows you the related topics that
are kind of breaking out, that are kind of, you know,
growing and all that. So when you're
planning your content, it would be smart for
you to kind of base your content on these
breakout topics or these related queries because it shows
you that people are searching for these things
when it comes to side hassles. You can also validate
your topic for demand. By filtering the
results that come up when you search for
side Hussles on YouTube. So create a filter here
and say you want to see videos that have been created on this topic in this month. So for instance, when I choose this month
for Side Hussle, you can see that P are actually creating on this topic and
they are getting views. Like, this person
created a video on five Side Hussle Ideas, how I made $2,000 per day, and it has 11,000 views, and the videos
uploaded a day ago. There are more videos that
pop up on this topic, and they have a significant
number of views, which tells you that
it's a good topic to focus on because it's in high demand and
people are actually creating content currently
and getting views. Now, if you have
Tubody like I do, you can also use the
Tubody keyword explorer to look for the volume of
searches for this keyword, and, you know, competition. So as you can see,
according to body, the search volume
for the keyword side hassles is excellent, which means a good
keyword to target. The weighted competition is fair and optimization
strength is very good. This means that if I wanted to create content on this topic, I can because the search volume is good and the optimization
strength is good. Body also shows
you the videos and search results and
monthly search estimate how many
people search for this particular term
on YouTube per month. To Body goes a step ahead to show you the
related searches. As you can see,
these are the things people are searching for in
relation to side households. It also shows you the Google searches that people are
making in this topic. It also shows you topics
that you can create on. And even shows you
tags that most people use when creating content
on this particular topic. Now, from what we've seen, we can actually conclude
that side hassles is a good niche or a good topic to target
because it's in demand. Now for profitability,
I tell you to watch content
that other creators have created on this
topic and see whether any of those videos
include, sponsorships, whether they are marketing any product talking about
any brand and saying that this company or this brand sponsored this video
that will tell you that there are brands willing to sponsor content
in that topic, which means the topic or
the niche is profitable. For passion, it has to be something that you are
happy to talk about, something that you would
get bored talking about. You don't speak a
topic and realize that there are only three
content ideas for that topic, and you hate talking about it. So when it comes to
choosing a niche, I tell people to one pick
a niche or a topic that they love talking
about something that comes to them easily, that they won't struggle when it comes to looking for ideas. Two, pick a topic that
will make you money, a niche that, you know, has sponsorships and brands, and three that is in demand,
like we've just said. Now, the key takeaway for
this step that I want you to write down is don't just
pick a niche or topic. Pick one that sets
you up for success. This one decision will make
or break your journey. So don't be random and don't
take this step lightly.
6. Setting Up a YouTube Channel Like a Pro (Avoid These Mistakes): Step two is setting up a YouTube channel like a P. Let's talk about what beginners get
wrong and why they struggle. Many people think that just
creating a channel is enough, but YouTube is a search engine
and a branding platform. You see, first
impressions matter. If your channel looks
unprofessional, incomplete and your messaging is unclear, nobody
will subscribe. So the key mistakes
that beginners make that kill their channel before
they even begin is one, no branding, no profile
picture, no banner, not even a custom URL when you are actually eligible
to get a custom URL. To is no value proposition. Viewers don't know what they
will get from your content. They don't know the value
you will add in their lives. Number three, is not channel
keywords and descriptions. This is actually a
huge SEO mistake because if you don't have
keywords and descriptions, YouTube doesn't know who to send or who to recommend
your content to, especially when you are
just getting started.
7. Channel Setup Walkthrough (Practical Demo) : Grab your computer, your phone, or whatever you're using to
create a YouTube channel, and let's set up your
channel correctly. Now, the first step is
the name and the handle. You don't have to
overthink this, but keep in mind that
the name you choose, it has to be easy to spell, easy to remember,
easy to search for. Don't choose a
complicated name that people won't even remember when they're trying to search
for your content. So if somebody watches
your video today and tomorrow they want
to come back to the channel to watch
the same video, they have to remember your name. It has to be easy to remember. So if you want this to
be a personal brand, I recommend to just use your
name, like I use my name. If you don't want
to, if you want to base the name on a topic, maybe your topic, for instance, the topic side hustle, you want to create a channel
that talks about that and you want the name to
reflect that, then use that. You can say side
hustle channel or digital money education
or something like that, but the name has to be
easy. It cannot be long. It has to be easy to
remember and easy to spell. So if it's a personal brand,
just go with your name. If it's a business, go
with the business name, and the handle normal I will just make sure it's a
reflection of my name, nothing more, nothing less. If the name here is side Hasles, then let your handle be side
hales unless it's taken, then play around with it. As you can see,
taso gamba is taken because I already exist
on YouTube as Tso gamba. So let's say Tso gamba. That you have the name, the handle, select a picture. This is very important. This cannot be a random
low quality picture. It has to be something that
shouts, I'm a professional. I take time to think about my image or
something like that. So put a picture that you are actually proud of
that shows who you are or projects what you want people to actually know about
you or think about you. If your channel is
about your business, then put a logo here, a clear, clean logo. But for the sake of
this illustration, I would go to my computer
to get a picture. I will just select this
so that you can move on. There we go. I have a picture. I have a good name, a
handle, create channel. Step two is branding. Remember, the profile
picture is part of branding. I want to brand this
channel a bit more, so we create on customize
and we continue. So apart from the
profile picture, there is a banner image
that is supposed to put. Let me show you what it is. If you go to my YouTube channel, you see this thing, this
is the banner image. It's called a channel art. This is what you're
supposed to put they've even given you
the dimensions to use. Now, this has to be
clean like this one. It has to show what you
create about your topic. Don't make it cluttered. Don't use all the
colors in the world. Try to look as
professional as possible. Make it as simple as possible. Here I have my picture. I have the topic I create and my logo.
It's as simple as that. This was very intentional. So when you're creating
your channel art, you can even include your upload schedule like Monday and Wednesday personally, I don't include that because my schedule
changes with time. So when you're customizing your channel, make
sure it's clean. It's in the right dimensions. It kind of projects
the image you want people to have of
you and the channel, and it kind of shows all
the information that will actually make people view
your channel and subscribe, not view and click. To create a channel,
I usually use Canva. So you can just go to Canva, pick a template and
create channel art. I think I'll show you that in another video if that is
something you're interested in. Now, once you have created
a good banner image, the next step is the profile picture which you already put. Now, if you had not put your profile picture
in the first step, this is where you upload
your profile picture. As you can see, they've
given instructions in terms of the size
and the dimension. So make sure you follow that. Now, the channel name
and the handle is there, and then here now put a description of what
your channel is about. As you can see, they say, your
description will appear in the A section of your
channel and search results among other places. Now, here is a pro type. You see the first two sentences
of channel descriptions are actually very important because when people
search for you on Google, they see the first two lines. I'm going to show you
but first let's look at my description
for my main channel. Now you see this
description that you put here, it goes here. So when somebody clicks on your channel, this is
where they will see it. If they want to read
about your channel, I will just click that, and this is my channel description. It starts with who I am. Tessa Gamber is a digital
entrepreneur, content creator, and online business strategist dedicated to helping people
grow their online income. So who are you?
What's your topic and what value are you adding
to people's lives? Okay? Now, this is me showing with
over 215 K subscribers, Tertias practical advice,
step by step tutorials and inspiring stories to guide you on your journey
to financial freedom. So this is me just
pitching what I do, how I will help, and
exactly how I help. And as you can see, because
this is very important, these are my first
two paragraphs. Let me show you what I
mean when I say that. This is what appears
in your search result. If somebody goes and
Googles TessleGamba, do you see what happens? The first two statements
are what you see here. Literally, the
first paragraph of my channel description
is what appears here. This tells you that
it's very important for this first fat to really communicate who you
are, what you do, the content you create, the goal for creating that content, and then go deeper into how exactly do you
actually help people? And that is where I go into
tutorials inspiring stories, digitally just to give people an idea of what they should
expect from my channel. So when you're creating and customizing make sure that
this is very important. Another protein, make sure
you include keywords, like the things that
people search for. We have looked at YouTube
search, Tube Body, Google Trends, and you will see the search
terms people use. If you want people to find a channel using
those search terms, include them naturally
in your descriptions. So that when people
search for those topics, they find your channel. You see, for the
standard URL that YouTube assigned to channel
the moment you create it, it includes all
these characters, and it's not very easy to kind
of remember and all that. So for the custom real, make it a bit simple and short. My advice, make it your name. So here, this is simply my name, and it's easier to
remember than this one. If you're curious to see
a completed profile, this is how it looks like. My channel banner is here, my profile picture, you know, my handle, my description. You see this first paragraph
is the one that appears. And then we have the URL, the links, and contact info. Now, that is very important. So when you're
creating your profile, make sure you're not
guessing anything. Be very intentional
with what you put here. Now, for the video watermark, this shows when people
are watching a video. Like this video here, you can see my
watermark is my logo. And normally when
somebody hovers over it, it will show the
subscribe button. So make sure you think
about the video watermark. Should it be a logo or
just a subscribe button? Think about it and add it. Now, contact info
is very important. Let people know how to contact you with business inquiries. So put your contact info here so that when somebody
wants to work with you, they can know how
to contact you. Now, I hope you can see that when it comes to
creating a channel, you don't just do it
randomly, passively. It's important to actually
think about everything you are including in your channel from the profile to the
name to the handle. And you see, when
you take the time to set up your channel correctly, you actually stand
out from the 90% of creators don't actually put
in the initial work and making sure that
they are appearing professional and they're
projecting the image that they want viewers to
actually get attracted to and eventually subscribe and start watching
their content.
8. Creating Engaging Content + Your First 10 Videos: That a channel is ready. Let's talk about creating content that
actually gets views. This is very exciting. So
get your notebook out. If you didn't have a notebook, this is a type to write because
this is very important. You see, most
beginners believe that just posting content
is enough to grow. But the reality is
your first ten videos can actually set you up
for success or failure. So in this step, I will
teach you how to pick your first five to ten
videos strategically, not just random uploads. We don't do that. I
will also help you understand the power
of evergreen content. I will also help you
master video packaging. That is the title Tamney and Ho these are very important
for growing on YouTube, you also learn how to perform competitor analysis and model successful
content on YouTube. You see the first ten videos you upload are very important. The problem is most
of us when you're starting or rather
most beginners, their first uploads,
they're very random. They're not well thought out. They're random videos, and then they wonder why
they are not growing. You see, if you
create content that nobody wants to watch,
nobody's going to watch. And your first ten videos helps you to understand
what you are about. So they need to be good. They need to be
well thought out. They need to actually be on the topic that you have
chosen strategically. If your first ten uploads
attract the right audience, YouTube will push your
content similar viewers. And you see if your first
ten videos flop or fail, it's so hard to recover. Now, let me just
demonstrate this so you can actually understand
what I'm talking about. Now, these are my
oldest uploads. As you can see, this
was my first video. Honestly, it was not
well thought out. When I was creating this video, I didn't even know what
YouTube was all about. It was so impulsive, so I usually cut
myself some slack. So for this video, I don't I don't try to criticize myself. Now, the second video
was also a flop. The third video an improvement, but not a very good one. And then the fourth
video, look at it. It picked up because this first video has
3.7 thousand views, 2.5 thousand views,
4.5 thousand views. And then the fourth
video has 104,000 views. Actually, when I
uploaded this video, it started performing better
than my previous uploads. And it's because I had
actually thought it through. I remember researching trying to see the kind of, you know, queries or questions people
ask it comes to online jobs. And I remember finding out that most people are looking
for data entry jobs. So I sat down, did
a lot of research, and created this video. It was very well thought out, even the structure
of it and look at the performance,
even the title. You can see how different it is. This one, making
money online is fake. Then here the title is get high paying data entry
jobs for beginners. The thumbnail is not the best, but there is a hook
in this thumbnail. It says, Not click Bit. To show people that, you can actually trust the
information I have here. And what happened is after uploading this video and
this video doing well, the next video
also did very well because I also really
thought about this video. I wanted to create
a good kind of next video after this
one. I didn't want a few. But I hope you can
see that this video helped me grow in that my next upload were not as bad as the first three uploads. It took me so much
time to actually learn content marketing and
learn thumbnails and, you know, titles and hooks
in order for me to improve. Channel's performance.
But after some time, I actually honed that skill. And if you are observant, you will see that
not every topic will attract a huge number of viewers because some topics
naturally get low views, but I had more hits than
compared to when I started. You see, when I started, I
wasn't very knowledgeable. Videos were actually random while others were, you
know, well thought out. But you see, I wish every
video was well thought out. So the takeaway for this
particular point is, don't create random videos. Make sure you research
and plan well. Now, creating your first
end videos matter, yes. But when you're planning
your first end videos, I want you to know
that evergreen content is very important.
9. What Evergreen Content Is & Why You Need It: What is evergreen content? This is content that never dies. For example, how to create a YouTube channel will
always be searched for. There will always be somebody who wants to know how to
create a YouTube channel, how to make money
online will never die because people will
always search for this. My 2025 morning routine is not evergreen.
That will fade out. And to be honest, nobody
goes to YouTube to my 2025 morning routine or people's morning
routines in 2025. Nobody searches for that.
It's not evergreen. That is just a random
video you put out, and the people who want to see your morning routine
because they know you, they watch it. But nobody is searching
for it over time. So you see evergreen videos
get views for years, which means they
constantly bring consistent traffic and
passive growth to a channel. And YouTube keeps
recommending these videos to viewers because people
keep searching for them. You see YouTube's work
as a search engine is to serve people content
that they are looking for. Somebody goes to search
how to make money online, they serve them my video that I created about how to
make money online. It's like when you go
to a restaurant and you know they sell these
different types of food, and when you go there, you ask for pasta, they give you pasta. If nobody ever comes to the
restaurant asking for pasta, their pasta will go bad, and they probably will
be running out of business because
maybe where they are, people don't buy pasta, so they are making the M.
Now, here's a protein. If you can find a topic
that is trending, but it is also evergreen, if there is a surge of people searching for how
to make money online, it's trending in a
particular time or something happened and you
make a video about that, you'd have hit Jackpot. So if you can mix evergreen
and trending topics, that would kind of
skyrocket your growth.
10. Packaging Your Video: Thumbnails that Get Clicks: Talk about the secret
of video packaging. We're going to start
with the thumbnail and then talk about the
title and lastly, talk about the
hook and then I'll tell you how these
three work together. Now, the thumbnail is what people see before they
click on your video. This thumbnail reads
before and after. It's literally what people see before they
click on your video. The mistakes beginners make when it comes to creating
thumbnail is one. They fill their thumbnails
with text and so much, and the thumbnails
are just so crowded. Number two, they are not well
thought out in terms of, they do not spark curiosity. You see, the thumbnail is one of the aspects of a video that actually makes people want
to click on it or not. If your thumbnail
is one cluttered, it has everything you've put so much text on there,
so many colors. You have so many icons, everything everywhere.
That is not attractive. If your thumbnail does
not spark curiosity, if it just says morning
routine, that is boring. It doesn't make people want
to say, what is this about? Now, I want you to write this down when it comes
to thumbnails. One, keep it very, very simple. For me, my rule of thumb is the thumbnail has to have
at most three words. Normally, I stick
to three words. If I want to say
something that's so long, I try my best to
kind of just think about how can I communicate
this in three words. If it exits three words, definitely not more
than five words. So keep the text simple. Don't throw in all the
icons in the world. If you have to put an icon, put one or two. Let the thumbnail
spark curiosity. Those three words that
you put on the thumbnail, they have to spark curiosity. They have to kind of
scream, click me. If it's something boring,
they won't click. Now, the thumbnail has to
contrast and show emotion. Now, how do you contrast
a thumbnail? Colors. The colors you use have
to be contrasting. You can't use white on
a white background. Choose colors that contrast so that when somebody sees
this thumbnail from afar, they can actually read. You see, when
everything is being suggested or when you see
it on the YouTube Home tab, the thumbnail is not that big. So if your text is
not contrasting, people won't really be able to read what's on
your thumbnail. So make sure the words the colors you use,
they are contrasting. Now, bring out the emotions. Emotions. Plus, you know, the color contrast, plus the words you put
on the thumbnail, we'll work together to kind of spark this curiosity and to actually communicate
what you want people to actually see so
they can click on your video. Now, for emotions, it's advisable to use
a picture of you. All my thumbnails
have my face on it. I have seen creators
who sometimes do not put their faces
on the thumbnail. They have, like, a graphic, something that shows what
they're trying to communicate. There's this I created this video about
growing on YouTube, and he didn't have his
face on the thumbnail, but there was a graph showing
the evolution of man. If you can create a
thumbnil like that that kind of communicates
and sparks curiosity, then go ahead and do that. But it's advisable when
starting to just put your face. All my thumbnails
have my face on them because I feel like
I can communicate emotions through my face. Like, if it's a happy video,
you'll see me smiling. If I want to maybe I'm seeing
something uncomfortable, you'll see a different emotion. So if you can just put a picture a high quality picture that actually communicates
a certain emotion that you lock together
with the text and the colors and the icons
you choose to put on the thumbnail and will actually get people
clicking on the thumbnail. Now, you can also test
different thumbnails. You can create three
different thumbnails for a certain video
and test them. It's called EB testing. Now, I'm going to show
you these things. Let's start here.
At my thumbnails. I also struggle with
thumbnails sometimes, but I try to create
a consistent theme. Number one, I use the same
colors, the same font. So the colors I go for are
yellow, black and white. I try to use that on my thumbnails and keep
my text at a minimal. This is five words. So I try
to keep text at a minimal, especially my latest content. I want to just keep text
at one, two, three words. So they pop out the colors contrast so you can
read even from afar. And the spark curiosity like
this one before and after, it shows transformation
and people are curious to actually hear what I
have to say or all that. Your thumbnail as
to spark curiosity, make it clean, make it simple, make it professional,
be consistent. If you can create a
consistent theme, use the same colors, same
font type, and all that, then do that because that
will show people that you are actually someone who puts thought in
everything you do. Now, in terms of
testing thumbnails, YouTube actually allows
you to Bitest thumbnails. So when you are uploading your
content and optimizing it, which is something
we talk about, you can put three variations
of your thumbnail. So you design three
thumbnails and then you test. YouTube will show each
thumbnail to viewers. And then according to the one
that viewers click on most, will actually determine
which one works best. Now, for instance, this video, I actually had two
thumbnails that is tested. So as you can see, this
was the first thumbnail and this was the
second thumbnail. I didn't know which
one will work best. So I said, I'm going
to test this and let the viewers choose the one that actually
works for them. YouTube will show these two thumbnails
to different people. The one that people click
on most will be the winner. So from this test, you can
see this first thumbnail. The one that is now being shown to everybody was the winner. It was clicked on 54% more compared to this one
that only got 45%. And that is the
beauty of YouTube. It is introducing things
like this to help you kind of just eat the best thumbnails. I really love this feature. So if you can, make sure you're testing your thumbnails
as much as you can.
11. Crafting Titles & Hooks That Pull People In : There is title. You see, most people just create very boring titles like
start Itub channel in 2025. You see, that's okay.
It sounds right, but it doesn't really
have anything to it. But imagine somebody who
says the right way to start Itube channel in
2025 for beginners, you've already hooked
people because the right way is it says, Okay, maybe you have watched how to start a YouTube
Channel video before, but this is the
right way to do it. You see that sparks curiosity. People want to say, H, what
does she mean the right way? Do you mean there's a wrong way? So there's a right Like,
it's parks curiosity. So when you're
creating your titles, make sure they have that hook. They have that
thing. That actually makes people stop
in their tracks, too, like, Mm, I need
to watch this video. Don't make your turtles boring. So I personally try to kind of just spark curiosity
with my turtles. I won't say I'm the best
at it, but to be honest, I'm trying like this one, how to make money
online, the right way. The right way is
the hook for me. I want people to be
curious about that and how YouTube completely changed
my in just six months. This is also a title
that sparks curiosity. The thumbnail and
then the titles in just six months completely changed my life. I won a series. And then five real ways to make passing and come
online. With proof. You see, Curiosity With proof is supposed
to be intriguing. Real ways. Hm. Okay. Real ways is something that
creates that curiosity. So when you're
creating your titles, don't click bite people, but try to spark curiosity. And then there's the hook. This is a big one. I know you're probably
wanting to test. What is a hook? I want to know. And please, if you've
not been writing, take your notebook and start writing because this
is very important. Let me tell you secret.
Don't tell nobody. Do you know that big
creators actually spend hours and hours thinking about their first
seconds of a video. Now, come closer.
The first 30 seconds determine whether the viewer will continue watching
the video or not. So the first 30 seconds
of a video is the hook. It has to hook people in
when they click this video. Within the first 30 seconds, they will decide whether
they will continue watching that video or they will
just skip to another video. So whatever you say in
the first 30 seconds, whatever you put on screen, whatever words you use, everything has to be
well calculated to attract this viewer and to
keep the viewer watching. Write that down. Here is a mistake that most
beginners create. They start their videos
with long intros. Hi, my name is Tess. If you're new here,
I don't know, click. Thank you for don't do that. Do not do that. You see, when you are a new creator, nobody cares about you.
They don't care about who. My name is Tessa
they do not care. They want to see what
does this person have to bring to the table? If you've promised value, they want to get value
from the Word co keep your promise during
the first 30 seconds. This is a mistake beginners make but ks me so much
every time I watch a beginners video because it starts with a
long intro and then they've created
like an intro video that's like 20 seconds long. There are pictures rolling, and I'm like, What
are you doing? What do because now I am bored. If you promise something
in your title, I want you to start delivering
that from the word coo. So think about the first two, three statements of your video. I used to say,
especially when I was scratching content
on online jobs, I would say, do you want to make money as a
transcriptionist? Here are five companies
here. I have hooked you. Even if I introduce myself, which I rarely do, but if I do, you'll find that first
there is a hook, and then before I go into
the content now tip, I will introduce myself. Hi, my name is Tas gamba, and I help people do D. I
don't start saying, Oh, my name is TasoGamba, thank you for clicking. If you're
new here, do that. This is just so
weird. Don't do that.
12. Competitor Analysis: Learn Before You Create : Now, I want to actually
teach you how to do competitor analysis
and model content that will be
successful on YouTube. You see, most beginners
make this mistake. You want to reinvent the wheel. There's nothing
new under the sun, so you cannot create something that has never been
treated before. You see, there's
something we say in business that what
you should do is what's what's working is
what you should keep doing. So keep doing what's working. If you want to create
successful content, or you want to
create content that gets views, don't
go coping people. Don't see somebody has
created a video about this, and now you watch it and say the same thing
in your video, the same title, and then you think you'll get the
same number of views. If you're creating
content on side hassles, go watch videos from creators
who are getting views. Watch the best performing
video in that topic and try to see how can you bring a unique
perspective that topic. Now, when you're doing
this competitor analysis, there are three questions
you should ask yourself. Now, the first question
you ask yourself is what topics are
getting views? You will search this and normally I will just filter
this month because I want current content to see the current topics related to side hassles that
are getting views. As you can see, these
are the topics that people are creating on B side
hassles five side hassle. The second question,
ask yourself, what titles are getting cliques. Here, you will examine these
videos that show up here, the ones that with many views
and look at the titles. Normally, you will see a recurring pattern
if you're careful. Are using hooks, like
seven realistic, realistic is a hook. Top side hassles. Test ten is a hook. People want to see what were
your findings? Ten best. In fact, best is
even in cups a hook. So you want to know
the best titles or titles that people
are clicking on. Number three, ask yourself what thumbnails are grabbing
people's attention. For instance, this video has a significant number of views. It was created
like six days ago, and it has 26,000 views. So that tells you that. This
title is doing something. When you're creating your
content, don't copy. If you go to Canva and
recreate this thumbnail, I assure you when people search for videos for that topic, your video might show here, but we won't click on it. If they see that your video is reasoned and
this video is gold, they will definitely
know that you copy it. So don't go copy pasting stuff, get ideas, get inspiration. Do your research to know
what hooks are working. What does she have on
her thumbnail that's M, I'd say, first of all, it's this number $500 a day. The arrow is doing a good job. Everything in this
thumbnail is, you know, creating that inst and sparking curiosity in somebody who wants to know about
side hassles. See the difference
between these two. This one attracts your attention from the moment you
just find this page. This one is a bit subtle because as you can
see, his text, $2,739 does not really
pop out that much. It's not as contrasting
as this text here. So I hope you see what I was
talking about when I said, make sure whatever you put on the thumbnail is
contrasting enough, so it's readable,
quickly readable. And, you know, it
sparks curiosity. Now, you know the
questions to ask yourself when doing
competitor analysis. I hope from that
little illustration, you now know how to find high performing videos and
kind of analyzing them. And what you find out when
you look at the title, you analyze the titles, the thumbnails should
actually inspire you. Now, when you're creating
your thumbnails, you should strive to kind
of create unique thumbnails that pop out more than the standards that you've seen when you're
doing your research. That is how you
stand out. When it comes to the content itself, don't copy paste the content. Try to add your own angle, your own twist to it, try to make it more
valuable than the creator. Because everybody creates
content in their own way, they talk about their own
experiences in different ways. The way I have approached
this video is very different from people who have created this video in the past. Now, what have you
taken from this step? One your first ten
videos matter. Do not create random videos. Two, evergreen content equals
to content that never dies. That is how you grow your
channel on autopilot. Three, video packaging
is very important. Your title, hook, Tamil, they make or break a video. Number four, analy is what's
working in your niche. Don't guess analy
is what's working. Trust me, the topic you want
to create on is not unique. People are creating
content on it already. Go find that content and analyze
it and then come up with video ideas that are better or deliver content
in a better way. Now, here's a little exercise
that I hope you will do. If you're just getting started, I want you to put
your first videos title in the comment section. If you're not shy, let's
see whether you're actually serious about
starting YouTube and Grogan. Just drop your first title
in the comment section.
13. Filming Tips for Beginners (Smartphone & Camera Options) : Step is about filming and
editing without expensive gear. Most beginners fail because they overcomplicate this step. They think they need
expensive fancy equipment to succeed on YouTube. The reality is you
can actually create very good content
with just your phone. What matters is how
you use what you have. A smartphone versus a camera, which is which.
Lighting and audio. Do I need expensive lights? Do I need an
expensive microphone? And then editing which
software do I use? Do I need to pay for it? Why do I need the most
expensive software? Those are some of the
things that most people ask me when we are
talking about YouTube. I'm going to show you
my setup in a second. But first, let's go over
the fundamentals, right? Smartphone versus
camera and say, a smartphone is better, especially for a beginner. You see camera has
a learning curve, but let's go over the pros
and cons of both separately. For the phone, the pros
is, it's easy to use. It's easy to use your phone
to record. It's portable. Like, you carry your
phone everywhere, so you can just
record on demand. Now, you can get good
quality on a phone, especially if you are
in a well lit space. Also, getting good
quality depends on whether you've set
up your phone well. Some people have
really good phones, like good Samsung, good iPhones, but they get very bad footage, not because of not being
in good lighting or because their phone
is bad because they've not set up
their phone well. So make sure you set
up your camera well. And I also feel like a phone is good for beginners
because it's easy to now the disadvantages of using a phone
might be the audio. Phone audio really sounds bad or good enough if
you have a good phone. And if you're not
in a well lit space and you don't have
enough lighting, you might struggle with the
quality when using a phone. Now, let's talk about
having a camera. Yes, you get good quality
and good depth of field. You also have more
control over settings. And if you want to
invest in a camera, it's a great long term
investment because I feel like a camera
not only shows growth, but it allows you to create
professional kind of content. Now, the problem with cameras
is they might be expensive. Cameras are not and they
have a steep learning curve. Not every camera is easy to use. You really need to
learn a few things here and there before you can
just start recording. And to me, sometimes I feel like cameras are not portable. It's easy to just record with your phone on the
go than a camera. Now, which one did I start with? I started recording
with my phone, and I recorded all my video. On my phone using
my Huawei Y nine, I will never forget that phone. I recorded all my
content on that phone till the moment I reached
100,000 subscribers. I remember I hit
100,000 subscribers, and then two months after that, I got a camera and I continued using my phone
for most recordings. I don't even know
why, but I would use my camera sometimes,
sometimes my phone. So bottom line is
you don't really need a camera for you
to start YouTube. You don't even need a camera, particularly to grow on YouTube. I usually advise
beginners to just start where you are
with what you have. Don't overcomplicate
your starting point. Y
14. Lighting & Audio Setup on a Budget : Next is lighting and
audio. Oh, my God. You see beginners often ignore
or maybe they don't know that fact that audio is what
matters most in content. Now, when it comes to lighting, really, just use natural light. If you're in a space where you get enough natural
light, use that. If you can complement natural light with artificial light, like maybe a bulb, like I have a bulb on right now to
complement my natural light. So you don't really
need to invest in, you know, expensive lighting for you to create good videos. If you really need to
invest as a beginner, I remember, I just
bought a ring light. It cost me like 10,000
a shillings, and I used it for years before
I bought another light. I don't think I even have any other lights apart
from ring light. But if you have the budget, you have the money to invest in, like, you know, equipment, you can invest in
three point lighting, like, buy a kilt, a flight, and a back light. I'm going to just put
something out to show you how that looks like.
I don't have that. I have never used it. So
I don't really think it's something essential
for beginners to start creating content. But to be honest, to get started, you
don't need all that. Just window light
like natural light. You can complement with a
bub and you're good to go. Now, when it comes
to audio, you need audio. And to be honest, it's very easy to
get good audio. Just make sure you are in a quiet room where there's
not so much noise outside. And if you can kind of hood, blankets or stuff like that, just make sure you get good
quality, then do that. So you can go free when
it comes to audio. But if you're not in a space where it's quiet and
all that, you can go little extra step
and get yourself a love mic, a small mic. I will put it on
screen for you to see. They don't cost much honestly. Remember, I bought my first
one at 5,000 Kenya shillings. So it's an affordable way to start because audio
is very important. And if you know for
sure you are not in a space where you can
capture good audio, then just invest
in a cheap option. Now, don't think about USB mic
or shotgun mic when you're getting started
because those might cost you anything $50-100, honestly, depending on
the quality you go for. I feel like those are
things you invest in after you have started kind of getting some
income from YouTube, and you've seen that
it works for you, and you've kind of
gotten the hang of it. You've done it for a few
months, a few years. Now, before we talk
about editing, let me quickly
show you my setup, and I'm going to
record this part, this next part with my phone.
15. My YouTube Setup: Behind the Scenes : This is my setup,
as you can see, I only have one tripod and it's kind of
holding my camera. I have a DGI camera, so that is what I'm
recording the video with. I usually have my mark there just for notes because
I write down points, talking points, and
this is where I sit. Literally, you can't
there's no light bug here. There's no light at all. I'm using the window light, and I have setup in that. I have closed this curtain a bit just to block
the light because sometimes the light is too much and the video
becomes too bright. I can't even edit well. So I have just set it up like that so I can have some
sort of a back light. And some flight. And then if you look carefully, let me show you without
showing you my stuff. You'll see I have
this kitchen light on which kind of
complements this light, so I can have a good
video that is well lit. This is my setup. There's
nothing expensive apart from, you know, my DJ camera. So don't if I didn't
have the camera, I just use my phone. Look at this phone quality now that I've turned
the camera back on me. This is ideally how the
phone quality looks like. So it's not bad. It's actually very good quality. If I didn't have my camera, I'd actually just use my phone and still
produce good footage. Obviously, I need to do a better setup of the
phone because right now, as you can see, I'm not in the best position
to film this video. I'm kind of not against
the light and yeah, I do a lot of things
before I sat down, like record, but this
is how I just do it. Just sit here and
look at my camera, which is right in front
of me and record.
16. Editing Basics + Practical Editing Demo : Editing is usually
where a lot of people struggle
because honestly, editing is a skill
that you have to learn as you go. At least
that is what I did. When I started, I also
didn't know how to edit, but I didn't let that stop me. I just learned one
thing at a time. And let me tell you, I feel like beginners want to
have crazy edits, transitions, graphic you
don't need all that. In fact, simple edits do better. I feel like especially
when you're creating like
educational content, people don't want
to see crazy stuff moving around the
screen and transitions. They just want to get
the knowledge and information and just move
on with their lives. So don't kill yourself
trying to have, like, the craziest edits just
put your footage together, put some text if you
want to, put some, you know, pictures or
viral or whatever. Viral is like supplementary
footage that you capture of you doing something
just to add to the video to just
make it better, but you don't really need it. You can also use, you know, stock footage from pxcels.com. Just go the simple route
when it comes to editing. I'm going to show you how I
kind of edit or really just show you my editing p
and the software I use. But if you want me to do kind of a beginner's
edit, I can do that. Just let me know in
the comment section. If you want me to show
you how you can edit your first videos or how you can quickly edit your
footage in a simple way. Now, I just opened Capcart. I use CapcartPt edit. I like it because it's simple. It doesn't have a
steep learning curve, and it has all the features
that make my editing easier. This is one of the videos, and as you can see, my edits
are pretty pretty simple. I just cut out stuff. Now, my advice to
beginners is just cut out the unnecessary
stuff when editing. If you're the kind of
person who tatters when speaking and you end up
having so many false starts, you just have unnecessary
stuff in your footage, then just prioritize
editing that out. So all these jump
carts you can see here are me just removing
stuff like uns, s fillers or some statements that I said that I don't want
to be in the video anymore. Sometimes I record a video, and then I end up cutting a huge chunk out of that video just because
when I'm editing, I'm like, no, I shouldn't
say that in the video. So, ideally, that is
what my editing is. So I just cut, cart,
cart, cut, cart. And then once I
have a good flow, I just add these small
things like I add text, and my text is very simple. You won't see my text
jumping on screen. Doing flips, no. My main priority really when editing is to
communicate and to tell a story in a manner that is easy to follow
structured and all that. So I put text. If I have, footage, maybe like here I am
showing my skulture class. By the way, I have a very
good sculpture class on making money online. So if you are a beginner
making money online, and you want to learn
the different things you can do to make money online, how you can go about it, how you can get clients, how you can scale up and build a successful
online business. Really want to join
my skills your class. After I have created
a good flow, I just add text, add text, and then I
add my logo over here. I usually add this
logo for branding. I want people to
know that this is my video and I also want
to look professional. So if you can just
create something, branding is very important. You look serious when
you're branding. So cap cat is very easy to use, but if you want me
to do a tutorial, like I said, just let me know. So I just import my stuff here, and then I do my thing,
and when it's done, I export and done will so I love cap cart also
because I get beauty effects. Cap cut pro. Like, you
get beauty effects, so you can smoothen out your
face a bit and da da da da. This is ideally how
I edit my videos. I keep it simple, nothing out of the box,
just simple edits. They save me time because
I am a perfectionist. So if I start
adding stuff there, I will never finish
editing a video. I hope we understand each other. You don't need expensive gear. Just start with what you
have, start where you are. You don't need expensive
lighting and stuff. The reality is your
video success really depends on the quality of
the content you've created, not really the gear you're using or you're
lighting and all that. We've also agreed that good
audio should be the priority. And then keep your edit simple. You know, editing can
be a very tedious task. So keep it simple so
you don't burn out. That is all about editing. Now the next step you're
going to talk about uploading and optimizing
your videos for views.
17. Uploading & Optimizing a Video (Titles, Tags, Description) : I feel like most people don't know that the upload stage is the most important stage in a content creators
kind of process. Whatever you put in your video at the upload stage actually determines whether your video will do well or should do badly. And I don't think people realize that YouTube is all about SEO. It's a search engine, so
you have to make sure that your video is
search engine optimized. Let me show you
what I do when I am uploading a video
and take notes. This is very important. So I finished editing this
video and uploaded it. What I haven't done is optimized this video is
just me talking about the things most
of us creators or freelancers don't talk about when it comes to
making money online. Now, the first thing when it comes to uploading and
optimizing your video, first you've uploaded it,
uploading it is simple, so I'm not going to
show you that step. Now, the first
thing is the title. Remember we talked
about crafting a good title that hooks viewers. So I was thinking of
using this title. The truth we don't tell you
about making money online. So what I usually do is I
have a couple of title ideas, and I just test them in my head. I put each one here and try to see which
one sounds better. Sometimes I change a title
after a video has gone up just because I want
to give the video the best chance of performing. But let's talk about this tag. So once the title is in, I feel like the truth
we don't tell you is kind of a hook because it
sparks that curiosity. I haven't created the
thumbnail for eight. But let's go to the description. Now, when it comes
to description, I usually keep it search
engine optimized. Normally, I want it
to have my title here or something from my title, but make sure it's searchable, especially if the video is ever green, it has
to be searchable. So if you're talking about how to start a YouTube channel, your description would be like, this is how or this is the correct way to start
a YouTube channel. Other people do
this differently. Other people write paragraphs and paragraphs in
the description. I keep my description
just one line long. Let me show you. Now,
this video that I created about five really ways to Me passive income online. Do you see the
description is just like one line long? Forget this. This is just because
it's a sponsored video. But ideally, my description
when I talk about the video, the description is
just one line long. I like to keep it less
than 95 or 100 characters just because I feel like
you can communicate with your videos about
others just fill up this space with
what the video is about D D D. I don't know, but for me, I keep it short. I keep it direct. I make sure it's a punchy line
or punchy two lines. I usually have, other things that I put in the description. This is standard
for every video. So I usually just copy it. And make sure it's in
every video description. This contains my links, my classes, my stuff. So you're not going to
talk about that today. Now the next thing
is the thumbnail. I haven't created a thumbnail
for this video yet. I will do that once
I'm done here. So you can upload
your thumbnail here. If you just have one thumbnail, you can auto generate. Like use the one that
YouTube auto generates. I don't recommend
for you to do that. Don't do that because
you look at it. It is not even clickable.
Don't do that. So create a thumbnail on Canva, upload it here, try to
bi test your thumbnail. You can use this feature
here, test and compare. Upload two or three thumbnails. Normally, I upload
two, sometimes three. So create three
different thumbnails for this video that we think will
do well and then test them. Now, once the thumbnail is done, make sure you have a playlist. For me, I have several playlist. So I group my
content in terms of the topic or the subtopics. So there are videos on
transcription jobs, transcription DD
online business. So, create a playlist
if you don't have one by just clicking
here new playlist. If you already have one,
choose a playlist for you. Video, you can choose
more than one playlist. By the way, you can choose
two, three or five. If that video belongs to more than two playlist,
then do that. It's important for you
to choose a playlist. Now, this consoles
just these are simple. Is it made for kids? If yes, check yes. If not, say, no, if it contains, paid promotion, if you're promoting something, if you've been paid
to promote a brand, a service, make sure
you check this. If not, don't I see creator
sometimes they have, you know, sponsored content,
but they don't check them. I don't know, for
me, I just check. Sometimes, I forget to. Now, if you've created
your video using AI or, you know, it's altered in
some way, then you say, yes. If it's just you there's
nothing altered. Everything is real, then
just say no and move on. If you want YouTube
to automatically kind of generate chapters
for your videos. Sometimes when you
watch a video, you see task chapters
here down here. My Mind does not have chapters, but you can see Chapter one, digit, like, like that. So if you want tube to generate those chapters for
you instead of actually putting the chapters in your video description,
then you say, yes. Normally I say no to all this. If I want to put
chapters in a video, I will just add them in the video description
like I will say, chapters, and then 001, I'll say it's intro
timestamp your video. If this is where you start talking about making
money online, you say 01, intro making money. She like that. I like to
just create my chapters. I don't like when
YouTube generates them, because sometimes I
don't like the way YouTube named chapters. Now, once that is
done, add tags. I know people say that
tags are not important, but I feel like tags
are still important. Tags kind of tell YouTube
what your video is about. So YouTube can have a better idea of who to
recommend your videos. So I feel like
especially when you're starting you want your videos to be found on search and you want YouTube to categorize
your video as well, so it can send the right
viewers to your channel. I feel like adding
tags is important. To show YouTube, what
your content is about, I use body generates tags that you can use that
are relevant to your videos. Sometimes I just I
don't have time, I just pick quickly
tags from here. But most of the time I do my research keywords and then
I will just put tags here. Make money online, the truth. So you put tags until you've
run out of characters. At least that is what I do. Now, once you've done
your tags, this is easy. This is just that is simple. You choose your category. If you're teaching how
to, you choose how to. If it's education, you choose, normally, I choose
how to install, but you can choose
entertainment or comedy or whatever
your video is about, choose the category here. Another important step is to make sure you put an end screen, like at least send your viewers to another video on your channel once they
are done watching this. So normally I put
a related video. Like, this one is about
making money online, so I will most definitely. So, YouTube, you can
say best for viewer, especially when you're
starting when you don't have many videos on your
channel that are doing well, just say best for viewer, which allows YouTube
to select a video from your channel that best
suits the viewer. For me, I like to just specifically choose
a video for them. I'll choose a related video
like five Los to make Passivencme online
because this video they're watching was about
making money online. So obviously, they
would be interested in five ways to make
Passiven come online. So you can do that, or
you can choose here. So YouTube shows your
most recent upload. Whatever you want to
choose is up to you. But I'd say, if you don't
have many uploads on your channel that are doing
well, say best for viewer. If you have many videos and you know what your
audience wants, you can select a certain video. And then you can add cards. Nowadays, I don't
add cards to I don't know why I've never found
them useful in any way, but if you want,
you can add cards. So this is just adding a link to a video somewhere
in your video. If you want people
watching this video to know you have another
video about something, you can just put a card there. So, ideally, that is all I do when I am
optimizing my video. It looks simple, but what really matters is what you've put
here, the description. And the thumbnail. So I go a step ahead and add hash tags at the very
end of my description. So I usually research
this very well. I usually want to
make sure they are relevant to the
video I'm creating. And I don't know.
I feel like they help my video reach
far and wide. So you don't really
have to do this, but YouTube lim it says if
you put too many hash tags, it would be considered spam. I usually limit myself to
like 15 hashtags or less. So if you can do that. For this video once I'm
done optimizing it, I will just put hashtags that
are relevant to it here. Got my keywords in
the tag section, and my video will be done. We can talk about monetization
in a different video. Now, what makes this
particular part of the process faster
for me is first, I spend a lot of time thinking about the thumbnail
and then designing it, and then I spend a lot of
time trying to make sure my title is cohesive and
it goes with a thumbnail. So once I have a title
and a thumbnail, I also think about one liner or two liners I'm going to put
in the video description. Once I have all
those particulars, now I will go to the
optimization window on YouTube. Put them in at their
respective spaces, and then I think about the tags. I come up with sometimes I use the Tubody tags or sometimes I just literally do
my research and come up with relevant tags. Once that's done, I do the
rest, which is very simple. I don't know about
you. Is that what you do when you are
optimizing a video? Let me know maybe your process
is different from mine.
18. What to Do After You Publish Your Video : Most beginners think that once the video has
been published, that's the end of
it, but it's not. What you do next kind of determines the success
of your video. You have to observe and analyze how that
video is performing. Now, there are three things
that you should actually pay attention to once you have uploaded your video or
once your video is live. I have a perfect example to just explain this
particular part. Now, this video went
live yesterday. Normally, I really, really observe a video once
I have uploaded it. 24-48 hours are the most important when
it comes to a video. Those first 24 hours determine or rather tell you
whether this is a good video that is likely to
keep getting used or whether the video is a
flop. Now, one thing to look YouTube will actually
rank your video out of the last ten uploads. So out of your last ten uploads, YouTube will rank your
new upload in terms of Is this better
than your last ten? Where does it fall in
terms of using all that? So, for instance, this
video started at eight. It started here, literally. And it kept climbing,
claiming, claiming. And right now, it's at one. It means out of my
last ten uploads, this video is doing
particularly well. That is one thing to look at. Don't even bother
about the views. You can look at
them if you want. The next is this
click through rate. The impressions
Click Through Rate. This actually tells you
how many people are choosing to click on your video when YouTube shows it to them. Just like a percentage of 10% out of 100 are choosing
to click this video. You want this click
through rate called CTR in shot to be as
good as possible. For mine, you can
see YouTube says. People are choosing to watch this video as often
as your other videos. The CTR is looking good. As your video keeps being
shown to more people, the lower your CTR will be. But YouTube will
tell you whether it's still good or it's bad. Now, the other metric to look at is the average
video duration. This video is 23 minutes
long. So it shows you how long on average people
are watching this video for. So for this video,
the average duration is 452, about 5 minutes. So on average, every
person who's watched this video has watched,
about 5 minutes. Honestly, on my
end, it's not good, but YouTube says it's better. When you see this
arrow that goes up, it means, you know,
it's doing good. You have to really
observe and look at the data that YouTube is showing to you once
you've uploaded. So let's say if this
video was like here, after 24 hours, it's
still like number ten, and the CTR is low, like two, and, you know, the views are low and the average view
duration is like one. This would tell me that
maybe it's not a good video or the title and thumbnail
are not matching. So if you click Bt people, and then when they
click on that video, they find that the
content is not as, you know, your title or
thumbnail, they leave. So it means there's a mismatch between the title
thumil and the content. So try to make sure that
your title thumbnail are in line with the content. They clearly say what
the content is about. So that when somebody
clicks, they find that, oh, actually, they're
talking about what the thumbnail says,
and they watch for no, don't just publish
and forget about it. Pay attention to this. And if these metrics are solo, normally I go back to
designing the thumbnail, so I will design
another thumbnail and maybe come up with a different
title and then change the thumbnail and the title
for this video and then observe again for a few days to see whether it will
improve or not. So you can also do that. You can change
your thumbnail and your title after your
video has gone live. So don't just leave just because you
created the first one. So if your video
is not performing well after you've maybe
changed the thumbnail, you've changed the
title a few times, then focus on creating a
better video next time. Try to analyze and
see where you went you intra bad. If
that is the case, then try to see where you
might have gone wrong. Where are people dropping
off on your video. You know, sometimes youtube
shows you where, you know, there's a dip in your video, like most people are living
this video at this point. Now, come up with
a better video. Don't just fix it on this
video that is doing bad. Try to kind of come up with a better idea and let
this flop teach you. I have so many videos
that have tanked. I have many videos that have
not performed as I wanted form. But I try my best to give them a good
chance of performing. And if they completely refuse, I just forecast all
my energy or put all my energy in my next upload
and try to make sure that this next upload is
better and addresses the issues that might have caused my previous
upload to tank. Now, also make sure you
rewatch your video. Rewatch your video to see if I was the viewer
of this video, what to die I have wanted this video to have for me
to watch it for longer. So ask yourself such questions, and you can also
watch other videos, same to use and see what
they did differently. Like, there's so many ways you just analyze a video
that has performed badly so that you can
inform your next video. And always remember
that engagement is very important when it comes
to uploading on YouTube. So when you upload your video or when you're
creating your content, try to have points where
you're asking people to like, to comment, to just discuss
things, to engage with you. Because when YouTube sees, people commenting liking, that kind of tells YouTube
that this is a good video. So it shows the video
to more people. So engage with your viewers, respond to their
comments, like them. Try to show YouTube that this is a good
video that people are now, if your video does well or better than your
previous uploads, then that tells you
there's something different about this
video or there's something good about this video and analyze it the
same way as well. Try to see what works
and double down on that. If it's a particular
topic you created on and it got more
views than usual, double down on that, create
more content about that. Ideally that is how you keep the momentum and keep growing. Once you see a video that
is doing particularly well, that means that topic or
that approach is working. So double down on that. In business, we say what
works is what matters. Go with what works.
19. How to Stay Motivated When You’re Just Starting Out : Oh, this just this
challenge everybody faces, how to stay motivated when
your video does badly. Honestly, I wish I
could say that this is something only
beginners go through, but it's not even
me at this point, when a video does badly, I'm like, Oh, my God. Now, I don't even have the
energy to create other videos. And I feel like,
especially when you're starting the first six months, we really test your patience. Nobody's watching your
first, first videos, honestly, you're
gsing like 200 views, 300 views, and you feel
like you're stuck, you're not moving, and that
really tests your patience. So I'd want you to know
that growth is slow. First, because you
to be straight to understand your viewer, your right audience,
your content. It's trying to understand
a lot of things. Also, YouTube just wants to see you creating
more and more. So at first, the growth is slow, but once it picks up, it moves like a rocket. And instead of focusing on
views and money at that point, because at that point you won't be having a lot of
views and money, try to frame it in that. Your first ten to 20 videos,
they are for learning. You're learning what works, you're learning,
what doesn't work. You're learning so
many things that will help you create
better videos. So I feel like your
first uploads, they're not really
for you to get views. They're for you
to learn to learn what you do well when you're
recording what you need, how is your lighting, how
is your audio, da da. So you're learning so
much, which will help you create better content
and even go viral in Remember that the only way to fail is to quit too soon. So don't quit too soon. Just because you're
not getting views does not mean you failed.
Everybody was there. We all started there.
We all still go through the no views or
low views kind of videos, and we're still
breathing. So keep going. Don't stop, and now you know how to start a YouTube
channel the right way you know the things
that matter and how to make sure you're setting
yourself up for success. Now, please tell me in
the comment section, at least one thing you've
learned from this video. Maybe one thing you're doing wrong that you now are going to correct or something I have not mentioned that works or something I've mentioned
that doesn't work, please let me know in
the comment section. If you already have video ideas, put them in the comment section. Let's validate them together. Let's see whether they are
in demand profitable and let me know if you are
passionate about those topics. I will see you in the next one.
20. What You've Learned: Outro: Congratulations on making it
to the end of this class. You've taken a huge step toward launching and
growing a YouTube channel, and I'm so proud of you. Let's go through
what we've covered to make sure you are set. You've learned how to choose the right niche for
long term success. You know they must have optimizations for
your YouTube channel. You've learned how to
create content that gets views and keeps
people watching. I've also shared with you
the secrets of thermals, titles, and YouTube
SEO for growth. I have also shared a step by step guide to uploading and
optimizing your videos. Right way. If
there's one thing I hope you take away from
this class, it's this. YouTube success
isn't about luck. It's about strategy. When you follow a proven
plan and stay consistent, growth will surely come. Now is the time to act. First, I'd love to
see your project. Upload a screenshot of any
part of a YouTube channel or just the channel description in the projects and
resources section. Share your progress with
the rest of the class, and I'll actually be checking them out and giving feedback. Also, if you have any
questions or insights, please feel free to drop them
in the discussion section. I'll be happy to engage in a productive or useful
discussion based on what you've learned or what you'd like me to cover
in my next class. You can also just share what you've gotten
from the class, what stood out for you
most and for that. Engage with me and other
people in the class. Now, if you fold
the class useful, please leave a review. I'd love to know if this
class met your expectations. Your review helps me
create better classes. And if you're interested
in learning more from me, please follow me
here on Skillshare so you don't miss any
of my future classes. I create classes on digital income and
online business growth. Feel free to check out my other Skillshare classes like the step by step guide to making
money online for beginners. Thank you so much for
taking this class. I can't wait to see
what you create. I'll see you in my next class.
Tess Ogamba, Creator, Strategist, and Writer
