Speak Your Truth: Mindful Content Creation for YouTube | Hindz | Skillshare

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Speak Your Truth: Mindful Content Creation for YouTube

teacher avatar Hindz, YouTuber & Podcaster

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.



    • 2.

      Embrace Uncertainty


    • 3.

      Remove Your Blocks


    • 4.

      Pave Your Path


    • 5.

      Define Your Values


    • 6.

      Build Your Calendar


    • 7.

      Choose Your Topic & Format


    • 8.

      Plan Your Content


    • 9.

      Find Your On Camera Style


    • 10.

      Connect With Community


    • 11.

      Final Thoughts


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About This Class

Tell your story and create content that elevates yourself and others. 

Creating content for YouTube (or any platform, for that matter) doesn't have to be an ego-driven vanity project. With the right approach, content creation can be a journey of self discovery and an opportunity to impact people's lives. Hindz has built a highly engaged following of over 1 million people by producing authentic videos that reflect his true self and align with his core values.

In this class, Hindz will teach both the self-care and technical practices he uses to transform content creation into a personal development tool. Using real world examples, Hindz will guide you through a series of self-reflective exercises to help you overcome the challenges that are holding you back.

You will:

  • Remove your blocks and stop procrastinating
  • Define your values so your content has focus
  • Build a production plan that works for you
  • Find your story and style so you feel like yourself
  • Grow an audience that appreciates the real you

Plus, you'll get the structure and guidance you need to "Just Start Creating" with the help of a 7-day challenge. Hindz will help you plan your first video and build a system so you can sustainably create content. 

The greatest story is the one you live! Tap into your inner creator and start your mindful content creation journey with Hindz-no matter how much time, money, or equipment you do or don't have. 

This class is for you whether you've never uploaded to YouTube or you've been at it a while but don't feel like your content resonates with you, your audience, or your spirit.All you need is the class workbook, a camera to film with, and a way to edit.

Meet Your Teacher

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YouTuber & Podcaster


Hindz is an artist, storyteller, and mindfullness educator who shares his insights on spirituality and self-discovery—along with a cup of tea—with over 1.5 million followers across YouTube, Instagram, TikTok, and through his podcast, In Hindzsight. He provides his viewers with a beautiful audio-visual experience that is both calming and insightful, and has created a safe online space for millions of people to reflect on their wellness and mental health. 

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Level: All Levels

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1. Introduction: [MUSIC] Creating content is an amazing personal development tool. It's not just about the followers, It's not just about making money, or becoming famous. For me, it's actually a part of my routines. It's the very thing that has taught me about myself. I'm Hindz. I'm a podcaster on YouTube who creates content to support people in their self-love and creative journeys. I'm on YouTube, TikTok, Instagram, and all podcast platforms. Collectively, I have 1.5 million followers. On my YouTube channel, we dive deep. We go on a journey of self-discovery. We're going to be doing the same thing here, but through the lens of content creation. We're going to learn how we can overcome our limitations, learn more about ourselves, share our authentic energy and expression with the world, and build a community no matter who you are. If you're shy, if you're confident, if you're funny, no matter the skill, no matter the personality, you have a story to tell. When I'm scrolling on the Internet, I want to come across you and be inspired by everything that you have to offer. At the end of the class, I believe you will have the inner tools and the practical tools to get started or to continue your content creation journey. I want you to sit back, get comfortable, grab your cup of tea if your are a tea lover like me, and let's get started. 2. Embrace Uncertainty: [MUSIC] Welcome to the class. I'm excited because we're about to tap into your inner creator. I believe every single one of us has a gift that was planted within our soul but it's on all of us to discover that gift and share it with the world. Some of us already know what our gifts are or our talents and some of us are still in the process of discovery. No matter where you are, I've learned in my life that your presence has purpose. I found some of the greatest meaning in my life when I didn't know what I was supposed to do if I was on track or not. This section is all about embracing the uncertainty and recognizing you are already a creator. If you're doubting yourself. Do not worry. There is a place for you on YouTube. There's a place for you creating content. We need to lean into these questions and these styles because on the other side of that, you may discover some of your greatest gifts. When I started out, I had a lot of questions. I didn't feel like I can get on camera. I grew up a very shy individual. One of my biggest fears was always public speaking. Actually fainted in grade 2 when I did a speech. My whole life I had this fear just right behind me. When I started to get on camera, I wasn't good but when I looked at myself in the editing process, there would always be something I liked, something I said that I would hold onto and I'd focus on what I liked and the things I didn't like. I told myself, I could do that better. I'll just film again. The beautiful thing about filming yourself on YouTube, you're by yourself. Think about that. You're by yourself. You get to do this in secrecy and develop your style and let me tell you, it's one of the most liberating experiences. You don't have to be the most skilled or talented person to be on YouTube. I find that people who have some of the most success are the ones who are relatable. People who just show up as their authentic self and share their ideas for the day, what they are doing. For me, doing this has completely changed the way I create content. I use it to actually learn more about myself. A lot of the times when I'm making videos, I'm actually not talking to anybody but I'm talking to myself. I'm venting, I'm learning. I'm releasing whatever I'm holding onto for the day and I pour it into my content. I want everyone to experience what I've experienced creating content because it's been such a good personal development tool. It's allowed me to overcome some of my insecurities, my fears, I have more friends. I've created a tribe online, a community. I built a new career for myself if that's something that you're interested in and I don't believe I was special. I leaned into that fear. I discovered more gifts. I realized that my voice was unique, that my voice was appreciated and now, I want the same for you. This class is an invitation to do the work. I want you to tap in and discover your authentic self and share that with the world. A lot of the work we will be doing is reflection. It's inner work. Cultivating our inner tools plus, we have the practical tools to figure out exactly what content we want to make. How do we want to show up as our best version of ourselves? All you need for this class is something to film with. A phone works great or a camera but I also created a workbook for you. You can print it or you can work on it digitally. I'll be working alongside you so, don't worry. We'll be going through the process together. On top of the workbook, we also have a seven day challenge. Now, challenges are beautiful. There was a time where I procrastinated so much. I didn't create content for six or eight months until I set up a challenge for myself. This seven day challenge will get you in motion and by the [MUSIC] end of the week, you will have a creation. Download the workbook on the Resources tab, have an open mind and I'll meet you in the next lesson. [MUSIC] 3. Remove Your Blocks: [MUSIC] I'm going to assume either you've thought about creating content and something got in the way, or you have a channel and something keeps on getting in the way of you being consistent or growing. Blocks come in all shapes and forms. They could be self-doubts, limiting beliefs, a lack of technical skills or knowledge. Whatever it may be, we all have them, but these don't have to stop us from doing the very thing we want to do. I had many blocks, a lot of them being self-limiting beliefs. The first one, I told myself that my voice wasn't good. I don't know where this came from, but I believed it. I remember when I first had the desire to start a podcast, that limiting belief came in, and I stopped myself. It took me two years to muster up the courage again until I said, maybe my blocks, maybe my insecurities are invitations, pathways into new discoveries. Now, my voice is the number one thing my community says that they love. Second limiting belief was I told myself I'm not good enough to get on camera. I didn't believe I was the most charismatic person or people would be interested in my story. I didn't overcome this limiting belief by first gaining the confidence, I overcame this limiting belief by getting in motion. You overcome these blocks through the process. If you're scared, I always say, do it scared, the magic will unfold. One of our blocks may be technical challenges, but the beautiful thing is we live in the golden age of information. Anything you want to learn, you can figure it out, you can take a class, or it's free on YouTube. For me, I took my technical challenges as an opportunity. I got excited about them. How to get that beautiful lighting, I fell in love with that process. When I started making videos, I only used window lighting. I didn't know how to light a video, but I got excited about it. Don't allow gear to stop you from getting started. Whatever you have is perfect. When I actually started making videos for the first time, I had no tripod, so I used my rollerblades to get smooth shots when I was outside. If you don't know where to start technically, I set up a doc in the workbook with all my resources. I'm talking about my equipment, where I go for inspiration, the apps I use, my favorite YouTubers that have amazing tutorials. This doc will get you ready and feeling confident how to get your content creation looking amazing. Now, we're going to dive into the workbook and become real with the challenges we have been experiencing and remove these emotional blocks. Here, we have five spaces to identify our challenges. The first one for me was not enough time. I had a full-time job, plus I'm a father. I have a lot of responsibilities. The second one was the perfect idea. I would procrastinate every single week if my idea was good enough or if this was the right idea. My third challenge was perfectionism. I would make something, but it wasn't perfect, so I never clicked Publish. After you identify your challenges, I want you to go through this list and ask yourself, where did this story come from? Think about the reasons why you have these challenges, and we're going to figure out how we can solve them. Let's go back to my first challenge, time. Where did this story come from? Well, it was my reality. I was short on time, but I also realized a lot of my time was going away to distractions, and I realized my expectations were too big. I was expecting myself to put 40 hours a week into a video, when realistically, I had about five. So I decided to work with the little time that I had, and that's when I discovered podcast videos. They took not a lot of hours in editing. I could set it up, and I could come up with an idea pretty quick. This challenge changed my life. I called it dailies, and it allow me to go from creating nothing to a year later, blowing up on YouTube. If time is a real challenge for you, don't worry. In a future lesson, we're going to be building a schedule based on our values to identify where we have time to create and shift our expectations so we get in motion. If one of your challenges have been if you have the right idea, I know we stress ideas a lot, I always say waiting for motivation or inspiration is like waiting for it to snow a Florida. I used to rely on inspiration to find me, but I realized I had to put myself in the space to create. So what I did, the first idea that came to mind, I acted on it. What I found was even the ideas that I thought were bad, through that process, they actually became some of my best ideas. For me, my audience tells me a lot. One of my biggest videos today is a video I told myself, this video isn't that great, but it's good enough. My audience has loved it. Right now to this day, it's sitting at almost two million views. You don't have all the answers, you have to understand that. Get in motion and just start to exercise those ideas. I would say the biggest challenge I have was perfectionism. I'm one of those prude artists cell everything has to be perfect. But the problem was I would go six months, eight months, almost a year not publishing everything, until I learned progress is perfection. Instead of my Instagram and my YouTube being like a final museum on my most brilliant work, I treated it as my moodboard. Here's an idea for the day, here's a video for the day. Instead, I realized I was being perfect because I was making progression. We set up a seven-day challenge for you to get in motion, to combat those limiting beliefs and all that procrastination. In these seven days, you will come up with an idea, write the idea, schedule it, plan it, and execute. The most important task of them all, publish. All I need from you is commitment, be open. I will be with you the whole way. I will guide you through the process. Trust me, you got this. We got this. We're in this together. Maybe you need to write it down, I can do this. Make it an affirmation. If you're ready, let's head over to the next lesson where we will realize the value in your story. [MUSIC] 4. Pave Your Path: [MUSIC] On my journey, I've met so many people that don't see the value in their story, people assume they need to live some extravagant life or have some groundbreaking information to come on YouTube and share. That's not true. There is something special about you and there's a uniqueness to your story. We often think social media is this place where we need to post our perfect self. We need to post all of our wins. But what makes a good story? It's the good chapters and the bad chapters. It's the wins and the losses. In my story, I realized where I was experiencing struggles, this is where my character was being developed, my resilience, my compassion, my strength, all those inner treasures within myself, your community wants to hear all sides of your story and it doesn't matter if other people are talking about the same thing you want to talk about. Nobody has heard it through your lens, nobody has heard it in your voice. A lot of people have commented on my videos and said, 'I've heard this before, but for some reason, I'm finally getting it.' That's the power in sharing our unique experiences. Remember, you don't have to share everything. You can select what you want to give your fans and your followers through your story. So if you've never created content before or you've been struggling with ideas and the direction this next exercise will help fine tune that process and discover more of what you want to bring into this world. So let's dive right into it. First, we're going to write down four things we are obsessed with. For me, it was tea, I love my tea clearly, videography, creativity, spirituality, and interior design. I love decor. So why is it important to write down what you are obsessed with? Because if you are obsessed with it, trust me, there's a community of people that are obsessed with it as well. Next, four things you know a lot about. For me, it was videography, spirituality, sound design, and human emotions. Listing four things we know a lot about will help us find the direction we want to bring our channel in and create our niche. YouTube is a place where people come to receive knowledge so it's key that we understand what we know about and trust me, there are a lot of people out there waiting to hear what you have to say. Next, we're going to list a few of our most pivotal memories. Mine was becoming a father, also, the first time I expressed myself, the first time I made a B I realized there's a little bit of creativity within me, and also my first trip outside of Canada, I went to Jamaica, was a pivotal moment for me developing my style. These pivotal memories are important because this is who we are. Each one is an ingredient in our recipe. A lot of people ask me, Heinz, how did you become the person you became? So people want to know those pivotal moments that allowed us to learn more about ourselves and changed the course of our life. Next, we're going to list a few things that nobody knows about you. For me, nobody knew I had social anxiety. I was actually pretty good at hiding that my whole life. Next, not a lot of people knew that I come from two completely different backgrounds. My dad is Jamaican, my mom is from Newfoundland. This can spark a lot of interest for your community. The things that people don't know about you. You may think no one's interested but guaranteed if you release one of these, there's going to be somebody out there excited to hear this. Next, we're going to write down what is missing in the world that you can offer. Four years ago, I said to myself, I want to bring balance into this world because I feel like the algorithm is a little bit chaotic and this could actually be what your YouTube channel becomes. For me again, mine was balanced. I wanted to create a safe space on the Internet and that gave me the inspiration to move forward and find my niche. So now that we wrote out this list, one or two things may stick out and you might be like, that's it. That's what I want to make my videos about. For me, it was a collection of things. Tea became a big part of my videos that's why people come to my channel, I offer them a cup of tea. Also, something people didn't know about me, my social anxiety, I've talked about a lot on my channel. Things I knew a lot about spirituality and my pivotal memories. Jamaica is in there and my aesthetic, my inspiration, my flavor all comes from that. So you can see I paved my path and I actually pick something from every single one of these. Ultimately it created my own niche. So when you look at your list, realize this is what makes you unique. This is what you have to offer to the world. Every single person that does this exercise, no one's going to have the same list. So go through this, ask yourself what resonates, what you want to create videos on and you may find all of this comes into your content. So we're going to use all these to come up with our first idea for our seven-day challenge but before we do that, we're going to move into the next lesson so we can define our values and become clear on our why. [MUSIC] 5. Define Your Values: [MUSIC] We're going to define our values and become clear on our why. Understanding our why will give us the foundation and the direction we need to go in. There was a time where I was creating content and I wasn't happy with it. I wasn't feeling like I was in alignment, although people were cheering me on, I was making money and I was becoming popular, they didn't reflect my morals. I actually said to myself, because I have a daughter, "If my daughter watches this video in 10 years, will she be proud?" Once I realized that the answer was no, I realized I had to shift my direction. Understanding this why will let us become clear on the type of content we want to make and will keep us in alignment in the future, because sometimes we may sway away from our values, but when we write it down and we understand it, we can come back to our center. Takes time to define your values, for me, it took a few years, but what I realized was anything I do, I want it to have a positive effect. That is the blueprint, that is the foundation to my content. Every single piece of content I make, I ask myself, "Will this benefit someone?" I don't want to take anybody's attention or time only for my own monetary gain. The work that we do now is going to give us a starting point, but our values will evolve over time. In this lesson, we're going to be going over four sections. We have the self, our friends and family, creative projects, and work. Each section has a few key questions like, what quality in yourself do you want to develop? What habit do you want to build? List an obstacle you'd like to overcome. And what boundaries do you want to establish? These questions are important because again, we are using content creation as a personal development tool, to learn more about ourselves and to connect with others. Make sure you become clear on these questions and spend as much time as you need. For example, let me show you, myself. In our personal section, what quality in yourself do you want to develop? For me, I wanted to develop my confidence. I wanted to be a more confident individual. For habits, what habit do you want to build? I wanted to instill discipline and structure into my life: my mindfulness, my routines, my meditation, my qigong, my fitness, the way I eat. Every single week I need to do this. Again, our content is a reflection of who we are, of our energy, not the other way around. I take care of these things first, so they can feed and nourish my content. And list an obstacle you'd like to overcome. I had a fear of public speaking, so I wanted my content to help me overcome that fear and become a better speaker. What boundaries did I want to establish? No distractions. I wanted healthy boundaries around my creativity, healthy boundaries around my family and friends. I wanted to be present in whatever I was doing. I'll be honest, in the beginning of my content journey, I sacrificed my family and friends because I felt like I had to get to it, I had to just make content and grind. But I found that I was losing that emotional foundation from my friends, that connection so my friends and family are key. I want you to do the work, meditate on these questions and reflect on your values. I want you to become very clear on your non-negotiables, the things that leave you feeling rooted, inspired, grounded. In the next lesson, we're going to build a calendar that works for your life and aligns with your values. [MUSIC] 6. Build Your Calendar: [MUSIC] So we're going to build a calendar for our week. I've found that creating structure actually allows my creativity to be free within those boundaries. In the past I would wait for creativity or time to just sweep me off my feet, but using time blocking it actually allows us to create a healthy balanced schedule and actually implement creativity and expression into our life. So every Sunday I sit down with my iPad and set the intention and look ahead at my week to see what's coming up. The first thing I'd like to do is schedule everything that makes me feel good. First, mind, body, and spirit. My workout, my meditation, when I meet up with my friends instead of trying to squeeze these things on top of my busy work schedule. I do this because I find when I feel good my content is at its best. The first thing I do is schedule then my day of rest, if I don't do this, I know I simply won't rest. Friday till 6:00 PM on Saturday, that's my non-negotiable time every single week. I never shoot a video on Saturday, I never accept a job on Saturday. This is a commitment I've made to myself. As soon as I started to do this I found balance within my weeks. Before I did this my weeks will bleed into each other and I would lose sight of my values and my goals. My meditation time is around 7:00 AM to 8:00 AM, [NOISE] I'll drop that in. Next every Friday I have a dinner date with a friend, this is non-negotiable as well. Usually do this around 6:00 PM till 9:00 PM. Next I schedule in my work, let's say I'm working every day 9:00 AM to 3:00 PM, I'll put that in right here, Monday to Friday. I'm actually going to jot down my sleep. I like to get six to seven hours of sleep and to be honest, I was one of those individuals in the past where I just felt like I had a grind 24\7, sleep four to five hours a night. For me, actually time blocking my sleep allows me to remember, hey, you got to get to bed by 11 or 10. So these are non-negotiable, I have to get this done. By the time I get to the content I know my foundation and my base is rock solid and then next we schedule out how we're actually going to create this content. So when I'm looking at my week you can tell we have a lot going on. So I already know I'm a little bit limited on what content I can make. In the past my ideal video would take 30 to 40 hours. I definitely don't have 30 to 40 hours for one video, so I'm most likely going to create a podcast video this week. I know I can achieve this in tops 10 to 15 hours. So looking at my week I can tell Sunday is going to be the perfect day for me to do some writing. I'm going to put two to three hours to write out my idea for the week, so let's say 10:00 AM to 1:00 PM, for me I like to listen to music, I like to burn incense. It doesn't mean I'm just sitting down and writing, I could go for a walk. It's really just a time where I'm going to develop my ideas. I'm going to schedule my filming day on Tuesday because I want this video to be out by next Sunday. This is a seven-day challenge. I like to leave around one or two days for filming just in case I have to re-shoot something, so I'll put in here, after work 4:00 PM till 8:00 PM since we have nothing else in the evening scheduled. Film day [NOISE] Then Monday, that is when I'll find some of the music that I want to use for the video. So right after work, I'll just write here sound session. [NOISE] So by the time I get to filming I know I have my ideas, I have my assets for my sound. Now my goal is to upload this video by Sunday, so I want to be completely done by Friday. I still have a lot of time to edit this video. I have two days and since it's a podcast video, it's only going to take me around two to three hours. Right here I have a time block of four hours on Wednesday and Thursday between work and working out, that's eight hours. So I have a lot of time to edit this video and enough time to come up with my idea for a thumbnail. Video is due on Friday, but the video will be uploaded on Sunday. I gave myself a little bit of leg room, Saturday is a non-negotiable day that's why I have it due on Friday. If anything, I could still do some revisions on Friday or early Sunday morning before I upload, but right now I know my work is taken care of. Every single day there's a little bit of mindful time. I'm working out three days a week so my body is feeling good, Friday I have a dinner date with one of my best friends so I have connection, by the end of the week I'm looking here in mind, body, and spirit. I have a great foundation. So I want you to do exactly what I just did. Write down your non-negotiables, your day rests, your meditation if you love meditation, when you want to work out, your friends and family, all the things that are going to fill you and have you feeling great. Then I want you to assess how much time do I have to create content. If you only have five hours, don't worry that's enough time you are going to be working with our limitations and restrictions. So we're going to take all this information and then the next lesson we're going to create a plan for this seven-day challenge, how we can work through these limitations and create the content that you want to make. [MUSIC] 7. Choose Your Topic & Format: [MUSIC] By the end of this lesson, you're going to have a very good sense on what you want to create. Often when you think about creating content, people tell you pick your niche, pick your niche, pick your niche, and I find it can be very restricting. I think what we need to do is get emotion. Don't think about the analytics too much or if it's going to blow up, we just want to express ourselves first. Once we develop our style and once we get comfortable, we can start to apply the rules to YouTube. I didn't apply these rules until three years later and when I did, it only took me three months to actually blow up on YouTube. Once I got consistent, changed my thumbnails, and used trending titles, it took me three months but I had a foundation there. So if you're just starting out on YouTube, what I recommend is an 80-20 rule. This is what I did, 80 percent of the time, do what you want to do because you're trying to learn what your niche is, you're trying to express your ideas. Once you develop a bunch of different ideas, you will be able to double down and know which direction you want to take your channel in. The beginning of my channel I did everything. I experimented, I created food videos, music videos, short little films, vlogs, podcast videos. I would watch creators like Casey Neistat and try his style of going through the city, vlogging myself for the day. I would look at people like Peter McKinnon and copy his style a little bit of just sitting down on the camera and giving a little bit of a tutorial. Whatever it was, I watched a lot of creators and asked myself, what do I like about them? What do I think I can do? How do I make this mine? So now on my channel, my favorite type of videos are just sitting down and talking with my viewers. [MUSIC] [NOISE] Wow. I'm so glad to see my friends today and everybody that's new here, welcome. My second one, podcast videos where I do voice-overs and show people a little bit of my life through a storyline. So people always ask me, how are you so calm? I think about it and then I say, I don't know, aren't we all calm like? After receiving this question so much, I see it in the comments section, I hear it on live stream; Hindz, how are you so calm all the time? I decided to reverse engineer my day and see if there's a valid reason to why I'm always so calm. My last format are my passion videos. These are the wildcard videos. These are the ones that may take me 30 to 40 to 50 to100 hours, I work on these behind the scenes with no strict schedule. These are the videos that I want to get out, but they're impossible to get out on a weekly basis. Anytime a negative thought will come in, one, it wouldn't feel good because the negative thought would be pushing something onto me that I don't want to think. Then two, I don't feel good because I'm having a negative thought. Because I'd rather be positive thinking, because I know the power of positive thinking. No matter how many times I've meditated, no matter what I was doing, it seemed like that negative thought would just creep right in and I was like, why am I still having negative cycles within my own mind? When I look at my week and I say, okay this week Hindz, we have 20 hours. I may work on a storyline video because I know I have the time. But if I only have 7-10 hours, I'm going to do a sit down, have tea, and simply talk with my viewers. What I find is, often my simplest videos are the ones that do the best. My biggest video today which has almost two million views, that video only took me five hours to make with no preparation. I actually just sat down on camera and allowed my thoughts to flow. So don't think if you only have five hours this week that that video is not going to be good. That video may be the one that resonates with millions of people. I have a video that I'm going to be working on this week called, Why I Gave Up On My Morning Routine. I came up with this idea mainly because there's a lot of videos on YouTube glorifying the perfect morning routine, and I realized there is no perfect morning routine. It's going to change every single day, sometimes every week, every month, and I want to show that flexibility and grace that we can bring into our routines. So I want you to do exactly what I just did right here. We're going to flush out an idea, any idea that comes to mind I want you to pick that one if you struggle with procrastination. Often what I find is that idea will evolve in the process. If you need inspiration, go on YouTube. I often like to check out Pinterest or I go on Vimeo, the goal is to express yourself and get emotion. I recommend an 80-20 rule until you can figure out what your niche is. [MUSIC] 8. Plan Your Content: [MUSIC] We've gone through so many restraints, our emotional blocks. What makes us unique things that we know a lot about. I want to take all this information and make this into a video. I like to use Notion as my favorite app at the moment. I have a template that allows me to jot down my information quick. I have this for you as a download in the resources tab. If you look in your workbook, you can also follow along and some key questions are there to guide you along the process. What I'll do is come into Notion here and drop down the title real quick. I have a couple of key questions that are important. What is the aim for this video? I want to show people my struggles with my morning routine and how I'm overcoming it. Next, what is the message? The message is I've learned that you don't have to be married to such a routine that your routines can evolve and change as the seasons go. I want this to be a visual testimony of how I came to this conclusion. The best way for me to deliver this is going to be a visual podcast and video. I need B-roll. I'll need sound design. I want to sit in front of the camera and really connect with my viewers, especially at the end of the video when I'm driving the main message. Next, what's my hook/intro? For my hook and intro, I find it's very important to hook your audience within the first five seconds. There's a million videos on the platform, so you'd have to give them a reason to commit. What I found creates a good hook is when the viewer is left with a question, they're curious, they want to know more of what's going to happen. I think for this video, quick loose idea, I'm not married to it, but I think I'll recreate a traumatic situation where I'm just struggling with my morning routine. Hopefully, I'm thinking there's going to be people out there that resonate and say, hey, that's me. They'll be interested in seeing how I overcome this challenge. Now we're going to dive into the structure. This is just a guide. I'm not completely married to it. This is just to allow me to know where I'm going. We're going to have our intro, a dramatic sequence, that's the hook. Next, I'm going to have the supporting footage for B-roll and my voice-over. I'll type in VO and B-roll. After that, we will have a sit down with the viewers to really deliver the message. Before I start any video, there's a handful of questions that I'd like to answer. The first question is it doesn't align with my spiritual values? Remember, there was a time where I was making videos and I felt like things were in alignment. This is something I check off right away. Next one, Can I make this video interesting or entertaining? This is key for the viewer, but also for me. I don't want to make videos and not enjoy the process. Next, will I enjoy watching this? Very important, I want to love my own work. Does it excite me? Check. Is it the first time it's being done and if not, can it be improved? Again, your idea doesn't have to be groundbreaking. A lot of people have made morning routine videos, but I know with my uniqueness, I'll bring a different flavor and message to this so I check the box. Can it be described in 45 characters? This is really important when you're trying to grow on YouTube and you need a good title. This one I definitely can because the title is why I gave up on my morning routine. It's simple. It says a lot but leaves a lot of mystery as well. Can it be made in one week? Well, yes, because that is the goal. We have enough time. We already did our schedule. Is it relatable or realistic? I think so. I think a lot of people struggle with this, trying to find the perfect routine. Then we have one, we get married to it, not realizing we need to pivot, we need to shift. After I check all these boxes, I know I'm ready to make this video. I am in alignment. I have intention, and I'm excited. Next, we'll go to the script. This is where I'll flush out all my ideas a rough draft. After I flush out these ideas, I normally go and I'll put it into bullet form so I can simplify it when I'm speaking on camera through my video. The last one, a call to action at the end of every single video, I asked my viewers to get in the comments section. Tell me what they're struggling with. I always do that. Tell me what you think. Tell me if you have any information for me. I always ask people, hey, give me some tips as well. Engage the audience. Don't just close off the video, give them a reason to comment. This is key, so I'll literally write down, ask the viewers what their morning routine is. Do they relate and how did they change or how did they fix the problem? Before we film, we're going to become very clear on our logistics. Where are you going to film? What kind of props do you need? These questions are in your workbook. For me, I'm filming at home, don't need that many props. This will allow us to become clear on how we can get this video done. If you have a lot of scenes to film, make sure you have the time on your schedule to do so. Me, I have a good amount of time, but I know not a lot of time to leave my house and film other locations. My idea fits into my schedule and these logistics will make sure that we're in alignment and on schedule. I want you to do the work, go through these questions, set the intention. [MUSIC] Have fun with this. There's a lot here that you can flush out. In the next section, we're going to figure out our on-camera style and exactly how we're going to film this. [MUSIC] 9. Find Your On Camera Style: [MUSIC] In this lesson, we're going to find out your on-camera style. When I first came to the platform, I thought you needed the biggest personality because the biggest YouTubers I saw were quite chaotic. They ran around, they did a lot of pranks, and I said, "That's not me," until I found a community on YouTube where people were reflecting their content with their personality. There's people like Casey Neistat who obviously is very animated, great at storytelling. There's people like the Kaddish very who I think she's a little bit of an introvert, you can tell. She doesn't show her face, but her videos are beautiful, amazing cinematography. She speaks with a voice-over, and her content is reflection of her spirit. You don't even need to show your face if you don't want to. It's up to you. Your content should reflect what you want to do or if you're like me, I want to challenge myself, I want to grow, I want to become more confident so I said, "Hey, I want to be on camera. Getting comfortable on camera, it's a process. The first time I got on camera, let me tell you I hated it. I wore sunglasses. In the beginning of my YouTube channel, I always wore glasses because I was afraid of the camera. On my journey, I went from wearing glasses to finally taking my glasses off then now it's clean. I look all over the place. Until one day I was locked in with the viewer having fun connected. I found my style, I found my lens, and I found a way I like to deliver my message. But that took me three years of experimenting and that's what I love about this. This is a process, it's a journey and all you have to do is simply honor it. When it comes to filming, progress is perfection. For me filming as much as possible helped me so much. I would film every single day or just record my voice, I could get used to my own tone. Then I got into the editing process and I think that is where the magic happens. That's where you could see yourself back and fall in love or parts of yourself, but also see where you need to improve. The next time you film, you doubled down on what you love and you improve and you work on those challenges. For me, I like to honor the mood that I am in. If I'm feeling a little bit gloomy one day, I'll create from that place. If I'm feeling sad, I'll create from that place. This is where you get to connect with your audience on a real level. One time I had a video planned out. It was a mental health spiritual video, one that was going to be very uplifting, and then my day went completely wrong. My car broke down in the middle of the day while I was going to get some supplies. Instead of being frustrated that my video was ruined, I said I'm going to create from this place. Now vlogging normally isn't my style. But today I said, you know what, these are the cards that I've been dealt, and I created a video, I showed how chaotic my day was and my audience loved it. They said, yeah, this is normally not your energy, but I'm so glad to see all areas of your life, I'm glad to see that you have bad days as well. That was probably one of my favorite videos I made as well because it was different and it was spontaneous. I had no plan, I didn't script it, I just allowed the process to flow. That's why I think experimentation is so important. You're not going to know exactly in the beginning what your style is or what you want to do. Try everything out, use these constraints, and overall, you will find your style, it will come together if you simply honor the process. What I want you to do is go on YouTube and search up some of your favorite creators and maybe mimic their styles. Have fun with it. This will help you double down and create your own recipe. You could take a little bit from five different creators and you will have a completely new style that you resonate with and allows you to tell your story. In this next lesson, we're going to talk about how to build a community, how to engage with our community, and how to mobilize the audience. [MUSIC] 10. Connect With Community: [MUSIC] In this lesson, we're going to be talking about how to build a community, how to engage with a community. Right now, I have over 570,000 followers, but it took me three years to get 3,000. When it comes to the numbers, in the beginning, I always say, don't worry about it. Don't focus on your views or your subscriber count. This is an opportunity right now to develop your style. You get to get better in secrecy and engage with the community you do have. Even if it's five people, that's amazing. This is where you develop your 1000 true fans. Remember their names, shout them out in videos. I had a few like Eric. Eric was my number 1 follower since day 1, all the way up till I blew up. Anytime I saw him in the live stream or in my comments, I would shout him out. Make sure to reply to your audience and engage, ask them questions. This is the opportunity in the beginning to learn how to engage with them, talk with them, and when you finally have your blowup, you have a beautiful foundation. My goal for my videos is to bring people into my world. I always say it's better to be felt and not just seen. I want people to feel like they are there with me. There's little things I do, like offer the viewer a cup of tea and I actually say here, have a cup of tea. For me, I learned simple switches in our language can do wonders. Instead of talking on my community, I talk with them. Instead of saying, you need to have a good morning routine, I say, we need to have a good morning routine so we can be focused, so we can be present and we can take control over our lives. I want you to think about what you can do to connect with your audience through that screen. That's where the magic happens. That's where you will create that real connection and build your community. When it comes to feedback, I'm very open and I ask myself, is this feedback constructive? Can this make my content better? Can I challenge myself? If yes, I do it. But if the feedback is taken away from my authentic self. People ask me sometimes, I don't like it when you slip your tea. I'm like, I'm sorry. That's a non-negotiable. That is something I like to do. That is how I express my comedic side in my content. I just had to say, I have to be me. You understand? Everybody isn't going to like everything about you. Don't change everything about you, but be open to the feedback because at the end of the day, we are here to grow and connect. This week while you're shooting your video and planning your content, think about who you're talking to. Even if you have zero subscribers, they will come one day. I always say we might as well be ourselves so the ones that love us can come a lot closer, but the ones that don't can simply move out the way. By doing the work that we just did and getting in motion, we are going to attract a community that resonates with their true self. Let me tell you, you're going to have so many neat friends around the world. I've connected with so many people from different cultures, ages, and I am amazed at how I've been able to create such a diverse community by just showing up as myself. I want to invite you to do the work, set the intention, and build the content that you truly want to make that reflects your honest self and trust me, you will build a community. [MUSIC] 11. Final Thoughts: [MUSIC] We've reached the end of the class. I'm so excited. Now it's time to get started on our seven-day challenge. This seven-day challenge is the very thing that's going to get you in motion. Like I told you, my challenge helped me get over an eight-month creator block where I was procrastinating so I want you to commit to the seven-day challenge. No excuses. Use your limitations, use your restrictions. These will help us actually carve our lane and find out what kind of content we can afford to make right now. I'm excited for your journey because I know what YouTube and creating content has done for mine. It's completely changed my life. I didn't think I could do this but here I am now, it's changed my life on a personal development level, it's given me a new career, I have new friends, and I have so many more inspirations and opportunities to look forward to, and that's exactly what I want for you. Now's the time to start. Have fun. Head on over to the project gallery, upload a screenshot, upload your videos, or go to the forum and we can chat, we can build community right here. Thank you for taking this class, being open, and going on this journey with me. I'm so honored that I was able to guide you through this process and now you are getting in motion. I am excited to see all that you create, and most importantly, enjoy yourself. See you next time. [MUSIC]