Transcripts
1. Introduction: Social media marketing is
a discipline by itself. It's more complicated than just simply creating a
video or content, and that's mainly it. You need to follow tactics, a strategy to actually
get the best results. By using Chat GPT,
artificial intelligence, I'm going to teach you how to craft very powerful
marketing strategy, social media marketing
strategy for your products and
services regardless. And not just that, you're
going to have a clear idea, how to target various platforms. In addition to crafting a schedule and timeline
to help you optimize your efforts and
specifically getting the best results for your
social media marketing. Approach. All of these things, we're going to cover them
in this current class.
2. Your Project: Your project for the
class revolves around creating a social
media marketing plan. Based on the lessons taught
in this current class, you're going to draft
your own plan after which you're going to be
sharing it with the rest of the
community for feedback.
3. Setting up ChatGPT: The first thing that
we need to do is to have Cha GPT take on the role and pivot in a direction which is
quite helpful to us. This is very crucial as part of prompt engineering
or prompt priming. How do we go about this? In order to have Cha GPT come up with a social media
marketing strategy, we have to actually
put it in that role. What I'm going to do is,
I'm going to tell Cha GPT, put on your expert social
media marketing hat. And I want you to help me create a social media marketing
strategy for my new product. This is very basic,
and feel free to actually fine tune the prompt based on your own circumstance. You could add your
own specific product or pick a certain
social media platform. Now, let's take a
look at the feedback. First of all, absolutely, I'd love to help
you create a social media marketing strategy
for your new product. It means it has
understood the context. To get started, I need
a bit more information. The product details. This is one. What
is your product? What makes it unique, Excellent? Your target audience,
your goals, for example, brand awareness, L generation, sales,
your certain budget, specific budget, and
your current presence. Do you have social
media accounts or which platforms that
you'd like to focus on? This is very powerful
because now it tells me that it understood
what I need to happen, what I need to take
place, which is a social media
marketing strategy. So all of these questions, they make perfect sense
because it shows me that Cha gPT has understood
what I needed to do. Now, for the sake of
demonstration purposes, we're going to pick a
hypothetical product, and his hypothetical
target audience, a hypothetical goal budget and whatever presence
that we would like to target our social media
marketing efforts at.
4. Your Social Media Strategy Draft: Back. So we have prime
Cha gibt to put on the hat of a social media
marketing specialist. Now we're going to
pick the product. My product is a hat.
Simple as that. C, the audience is
elderly people. Keeping in mind, I'm
being very general. L to help you understand and to draw some inspiration that this would work for your
product regardless of the case. Not just simply assume this works for some
products or not. You will be quite surprised how powerful the strategy
that you'll be getting. So I've satisfy the
requirement for a product, the target audience, what are my goals? Increase brand awareness. I would like people
to know more about my product. What is my budget? Let's say $100 per
day, for example. Do I have any certain
presence, for example? Do I like a certain social media
platform more than the other? I'm going to say, I would like
to explore all platforms. Here we go. Click to right now. And let's take a look at this. Take a look at the feedback that we're going to get
from Chat GPT. First of all, it helped me
define my brand message. This is the positioning
of my message. If you are a
branding specialist, it helps you understand
how to place a certain product based
on a certain image. For example, positioning,
emphasize the comfort, style, practicality, highlight
features like UV protection, breathability, or ease of use. Then you have storytelling, which is part of,
again, branding. You're going to help
share stories and inspiration to help people understand the
value of a product. Now we're going to focus
on the target audience. Now, we do have
the demographics. We're going to focus on adults, age, 65, considering
both men and women, their interest,
gardening, travel, family gatherings, health and
wellness, community events. Why? This is very important. Because you're going to be
promoting a certain product. You need to understand
your audience, their key interests,
even their behaviors. How are they likely
to engage with the content related
to lifestyle, healthy tips, and leisure. This is very, very powerful. Now we dive into the
content strategy. What type of content
are we going to use? Informative posts. User generated content where you have customers share
their own photos, their own feedback, videos, I could create short
videos, engaging videos. We're not going to
go through every single one of them
to explain them, but because they are
quite self explanatory. Educational content, for
example, block posts, info graphics, which are SEO
optimized. We can do that. Then it takes you from the
general content strategy, what kind of pieces of content
that you're going to be using to transition
to the platform. For every single
platform, for example, Facebook, it's ideal for
engaging older demographics, Instagram, use visually
appealing photos and reels, Pinterest, share lifestyle pins related to hats,
outdoor activities. YouTube create how to
videos on styling the hat, TikTok, explore fun
light Hardy content. Notice what what's
doing over here. Every single platform is going to give you
the best approach to stand out in that platform based on how people
engage with it. Since that we know,
Instagram depends mainly on photos and reels,
Pinterest actual pins. YouTube is mainly on videos, and you tend to find
that the how Tub videos are quite successful. So it's giving you
the best practices for every single platform. Furthermore, it gives you
the advertising strategy. It gives you the budget that we have done, the allocated budget, which is $100 for
Facebook ads, $40, Instagram ads, Pinterest
ads, and YouTube ads, specifying the content
that you need to promote for every single
one of these platforms. Then it takes you
one level further. It helps you build
that community where you respond to comments, create a Facebook group
or community page, host giveaways or contest. These are basically the steps
that you're going to do as part of your social
media marketing strategy. And finally, you
tend to go forward the analytics and
the adjustments. Take a look at the feedback
from every single platform, click through rates,
any comments and feedback to help you adjust
and pivot, accordingly. And finally, you have
the content calendar. Which is create a weekly or monthly content
calendar to plan posts, adds, engagement activities, which helps you
maintain consistency. So notice what
happened over here. We have a clear
marketing strategy from A to Z based on every
single platform, including the budget,
the target audience, all of that in one
specific plate with smart tactics
using Cha GPT. But let's take it
one level further.
5. Finalizing the Social Media Marketing Strategy: Everything is quite
laid out for me in a text based approach, which could be quite difficult to navigate back and forth. What I'm going to do is,
I'm going to ask AGPT, create a table which clearly
reflects the above strategy. Here we go. Now it's going
to create a table for me to actually include the details
which I have compiled, the brand message,
the target audience, the content types,
platform strategy, engagement and community. Here you go. You can view it in one place. And not just that. I'm going to ask you to create the posting schedule
for me as well. Now I'm going to ask it to
create the posting schedule, such that it covers everything
that we've talked about. Monday, Tuesday, Wednesday,
Thursday and Friday, for the specific platforms, the content types,
the description, and even the duration. And here you go. Now you
got yourself a full on marketing plan strategy for whatever product or whatever
service that you have.
6. Wrapping Up: And I truly hope that you found the class quite helpful
and beneficial in terms of saving you the
hassle of creating a social media marking strategy
and plan from scratch. If you found the
class quite helpful, feel free to share your
feedback and follow my profile for the latest
releases and updates, and I'll see you
in the next class.
Engr. Hussein Attié, CEO I Engineer I Educator
