Transcripts
1. Introduction to Social Media Marketing: Welcome to the first module. In this course, we're diving into the world of
social media marketing. As a rapidly growing and ever evolving branch of
digital marketing, social media marketing focuses on using platforms
like Instagram, Facebook, LinkedIn,
Twitter, TikTok, and so on to connect
with audiences, promote products or services, and build your brand's
presence online. Today's digital age, social media is not just a place to interact with your friends. It's a powerful tool for businesses to increase
brand awareness, drive website traffic, and engage directly with customers. But why should you as a
business owner or marketer, care about social
media marketing? Social media has become the
heartbeat of the Internet, where trends are born, news
breaks and communities form. Personally, I find that most of my updates come
from social media, where I'm immediately
in the loop about the latest global events. With 5.17 billion active
social media users worldwide, that's a huge opportunity
for businesses to tap into West and
engage audience. Now let's explore
how social media can help your business grow. First, reach a global audience. One of the biggest advantages of social media is that it eliminates
geographical boundaries. Like traditional
media, which limits your reach to local
or national markets, social media connects you with
people all over the world. Whether you are small business
or multinational brand, you have the ability to showcase your products or service to
an international audience. Second, engage in two
way communication. Social media isn't just about pushing content
to your audience. It's about interaction. You can engage in real
time conversations with your customers by responding to comments, messages,
and feedback. The two way communication
builds trust, foster relationships, and makes your audience feel
heard and valued. Remember that engaging with
the audience helps you build a community that is loyal and connected
to your brand. The third thing is build
brand awareness and loyalty. Social media is one of the most effective ways to increase your
brand's visibility. By creating consistent,
engaging content, you will catch the attention of potential customers and keep
them coming back for more. Over time, this consistency
fosters trust and loyalty, turning followers into
devoted customers who keep coming back and
refer you to others. For cost effective marketing. Compared to traditional
advertising methods like TV or radio, social media marketing is
incredibly affordable. Even small businesses with
limited budgets can create impactful campaigns on platforms like Facebook or Instagram. Whether you're creating
organic posts or running ads, you can target the
right audience without spending a fortune. Five, data driven insights. The beauty of social media marketing is that
it's measurable. You can track valuable data, such as how many people
view your content, where they stop
watching your videos, and how they engage
with your posts. This insight helps you refine your strategy and continuously
improve your campaigns. With the right
data, you can make informed decisions,
learn from mistakes, and optimize for better results. Six, paid advertising. While organic content is great
for building a presence, paid advertising allows
you to scale your reach. Social media platforms offer various options to
boost your posts, promote specific
products or services, and target a larger audience. In upcoming lessons, we'll
dive deeper in the world of paid ads advertising and show you how to leverage this
tool for maximum impact. Seven, targeted advertising. Of the key benefits
of social media is the ability to create highly targeted
advertising campaigns. Platforms like Facebook
and Instagram use advanced algorithms
to help businesses filter their audience
based on demographics, interests, online behavior,
and purchasing habits. This level of
precision ensures that your content reaches the right
people at the right time, maximizing your
return on investment, which I will cover
in detail later on. With these key features, you can start to see how
social media marketing isn't just an optional tool. It's a powerful driver of
business growth and success. In the following modules, I'll explore each of these
topics in depth and equip you with the
knowledge and skills to effectively use social
media for your business.
2. Social Media Algorithms: We've come to the
module two that is about understanding
social media algorithms. Why are the algorithms? Social media algorithms
are the invisible engines that dictate the content
users see in their feeds. These algorithms aim to show users the most relevant
and engaging content, keeping them on the platform
for as long as possible. To market effectively
on social media, it's essential to understand how these algorithms work
across different platforms. First algorithm is
Facebook algorithm. Facebook's algorithm known
as edge rank determines the visibility of posts based
on several key factors. First, engagement. Content that quickly gains
interactions such as likes, shares and comments is
shown to larger audience. The more engagement your post receives in a short
period of time, the more likely it will continue to spread across the platform. Then content type. Facebook prioritizes
specific content types based on current trends. For example, videos,
particularly live streams, often rank higher
than text only posts. Visual elements like images and infographics are more
engaging than plain text, relevance and user habits. Facebook monitors
user behavior such as frequently viewed content or interactions with certain
profiles or pages. For example, if a user often watches videos from a
specific brand or person, the algorithm will show the
more posts from that source. Avoid clickbait. Misleading headlines can
lead to penalization. Now let's shift our focus
to Instagram algorithm. As a platform centered
on visual content, Instagram owned by Ma follows principles
similar to Facebook, but with a stronger focus
on pictures and videos. Here's how it works.
Post and direction. Algorithm prioritizes content that generates
higher engagement, such as likes, comments, shares, saves, and so on. If users consistently
interact with your posts, they are more likely to see
future content from you. Then consistency and frequency. Unlike in the past, when occasionally high quality
posts were enough, today's algorithm rewards
frequent activity. Research shows that
consistent posting, even daily uploads leads
to better performance. Instagram's goal is to
encourage users to spend more time on the platform such as any other social
media platform, and active creators are rewarded with increased
reach and visibility. Then Instagram
stories and reels. Instagram favors these formats because they boost
user engagement. Stories offer quick bite size
updates while reels with a short and visually
appealing style align perfectly with the platform's
focus on video content. Time spent on posts. The algorithm tracks how long users engage
with their content. Posts that hold attention,
such as videos, carusal posts or
visually engaging images are more likely to perform well. For instance, a 15 second reel
with an engaging hook and captivating visuals
can outperform a static image in
terms of reach. All of that is well explained
in one of the next module, how to create effective
social media content. Then we have YouTube algorithm. YouTube's algorithm is one of the most advanced and
influential systems for recommending content. It's designed to maximize watch time and user satisfaction by delivering content that aligns with viewers
interests and habits. For creators and brands, understanding how the
algorithm works is essential for growing an audience and
increasing visibility. Here are some key factors that influence the
YouTube algorithm. The first recommended content. The majority of use
on YouTube come from recommended videos rather
than direct searches. YouTube's algorithm creates
a personalized homepage and sidebar suggestion based on a user's watch history,
likes, and preferences. This builds a watch list effect, keeping users engaged and encouraging them to spend
more time on the platform. Why is this beneficial
for creators and brands? If your video aligns with the user's past
behavior, for example, searches or viewed topics, it's more likely to appear
in their recommendations. This makes it easier for new audiences to
discover your content, especially if it aligns with trending topics or
niche interests. Then we have retention rate. Retention rate is one of the most critical metrics
for YouTube's algorithm. Videos that hold viewers
attention and are watched for at least 50 to 60% of their duration tend
to perform better. What does this
mean for creators? It means that you need
to craft content that not only grabs attention but keeps viewers
engaged throughout. A video that is
consistently watched for more than half its length
signals to YouTube that it's valuable boosting its
chances of being recommended. On the other hand, if users click away after
just a few seconds, the algorithm de
prioritizes this video. The next thing is clickable
titles and thumbnails. The click through rate is a key metric for
video performance. It means the number
of clicks your video receives relative to
how often it's shown. Attractive titles and engaging
thumbnails are crucial, but they should also accurately
represent the content. Misleading titles or
clickbait can hurt retention rates and damage
your channel's credibility. Here is a pro Tp experiment with thumbnails that
feature bold colors, compelling text overlays, or intriguing visuals to
increase click through rate. After that, an important
thing is user interactions. Comments, likes and shares are powerful indicators of a
video's relevance and appeal. The more engagement
your video receives, the more likely it is to be
promoted by the algorithm. How to maximize interactions include calls to
action in your video, encouraging viewers to like, comment or share
inspiring discussion by asking open ended questions or presenting debatable topics. The next algorithm is
Tik Tok algorithm. Tik Tok as a newer platform
has quickly become one of the most popular social networks thanks to its simplicity. Unlike many platforms,
TikTok doesn't heavily prioritize content
from accounts you follow. Instead, it focuses on
relevance and user engagement, and it learns from
user interactions what content they watch, skip, or comment on to
tailor their experience. It's worth noting
that TikTok was the first platform to
popularize short format videos, capturing massive attention, especially among
younger audiences. Recognizing this
success, other platforms adopted the concept leading to the introduction
of YouTube shorts, Instagram reels, and Facebook's
short format videos. This innovation
is a major reason TikTok gained such immense
popularity in a short time. In TikTok's early days, a small number of users created content while the
majority consumed it. This gave small businesses and individuals a unique advantage. They leveraged the
platform to gain millions of followers
and attract more views than larger
established brands that fail to adapt
to new trends. This shift showed us
how smaller players and influencers could
outpace big companies, something that seemed
unimaginable a decade ago. TikTok's focus on attracting new users initially provided
free organic reach. The algorithm was designed
to promote videos from any user regardless
of follower count, which made it easy
to gain visibility. While the reach is no
longer as free as it was, the platform remains a
powerful tool for gaining followers and building
brand awareness with relatively little effort. The key factors of
the TikTok algorithm. The first one would
be user interactions. TikTok tracks how users interact with their
content, including likes, comments and shares, watch time, videos watch till the end
ranked higher and replays. If a user rewatches a video, it signals strong interest. The second thing,
video information. The algorithm uses data from videos to merge them with users. Captions. Keywords captions
help categorize the content. Hashtags, trending
and niche hashtags, improve discoverability. Sounds using trending
sounds or music can boost visibility and
video length and format. Short, engaging, high quality
videos perform better. Here are some tips for
success on TikTok. First, grab attention quickly. The first few seconds
of video are critical. Use hooks like Bl text, movement, or questions
to engage viewers. All of that is covered in
one of the next modules. The second thing, use
trending sounds and hashtags. Participating trends
and challenges to boost the chances of appearing
on the four you page. Then post consistently. Regular posting increases
your content exposure to a wider audience. Then what you need to do is
engage with your audience. Reply to comments, follow back, and interact with others
to increase visibility. Five, optimize for watch time. Keep videos short, engaging a loop verte aim for storytelling or tips that encourage viewers to
watch till the end. That was the short
description and mechanism how TikTok's
algorithm work. But definitely, if you're
starting a business, do not overlook
TikTok because it's a platform full of potential
for growth and visibility. Finally, let's discuss
Lindn algorithm. LinkedIn's algorithm is tailored to
professional audience, prioritizing content
that provides value, sparks meaningful
conversations, and fosters networking
within industries. Unlike more casual platforms, LinkedIN focuses on professional interactions
and informational content. Why are the key factors
in LinkedIn's algorithm. First, content relevance. LinkedIn prioritizes posts that align with specific industries, professional interests,
or career goals. Content that delivers
insights, professional tips, or sparks meaningful discussions is more likely to rank higher. Posts, including industry
specific knowledge, thought leadership, or actionable advice resonate well with LinkedIn's audience. Then early engagement. The algorithm heavily considers engagement within the first
few hours of posting. Posts that receive quick
reactions such as likes, comments or shares are more likely to appear
in others feed. Timing matters. Posting during peak
activity hours, typically weekday mornings or early afternoons can
maximize visibility. Quality of interactions. Unlike platforms that prioritize likes or quick interactions, linkedIn values
meaningful engagement. Longer comments,
meaningful replies and discussions enhance a post reach more than surface
level reactions. Encouraging dialogue
in your post, such as posting a
question or inviting feedback can significantly
boost visibility. Then we have
connection dynamics. Content shared by
close connections that's first degree
connections is prioritized. However, posts with high
engagement can also appear in second or third degree
networks expanding reach. After that, we have
use of native content. LinkedIn as any other social
media prefers content that keeps users
on the platform, such as native articles, videos or text posts. Posts with external
links are often deprioritized unless the link is shared in the comments
instead of the main post. How to optimize your linked
in content. Timing is key. Post during hours when your
audience is most active. Experiment with
different times to see what works best
for your network. Focus on value. Share content that
provides solutions, insights or professional
growth tips. Encourage interaction, ask open ended questions,
invite opinions, or share thought provoking statements to spark engagement, and the ultimate rule for any
social media be consistent. Regular posting establishes a presence and
increases visibility, aim for quality over quantity to maintain
professional credibility.
3. Building a Social Media Strategy: In this module, I will focus on creating a social
media strategy, a crucial step in any
digital marketing plan. A strategy helps you with
how you will achieve your marketing and
communication goals using social media
platforms like Instagram, Facebook, Twitter,
LinkedIn, and others. Having a social media
strategy is one of the key aspects for
your success online. First, it helps you
clarify your goals. Are you looking to
build brand awareness, engage with your audience, drive sales or website traffic, or perhaps provide
entertainment or value? Understanding exactly
what you want to achieve will guide every
decision you make. Second, a clear strategy allows you to target
the right audience. Knowing who your
ideal audience is lets you craft content that
truly resonates with them. When you connect with
the right people, your efforts are far more
impactful and meaningful. Finally, a strategy helps
you measure success. Without clear goals, it becomes difficult to
track your progress. With a solid plan in place, you can analyze how well
your efforts are paying off and make adjustments as
needed to stay on course. In summary, a social
media strategy is the backbone of any
successful online campaign. It gives your efforts direction, helps you focus
on your audience, and ensures you're moving
toward your desired goals. With that in mind, let's move to key steps to building a
social media strategy. Now that you understand the
importance of a strategy, let's explore the essential
steps to building one. The first step in building a solid strategy is to
clearly define your goals. What do you want to
accomplish on social media? Your objectives will guide your content creation
and actions. Examples of goals could be
increased brand awareness, drive traffic to your
website or lending page, or boost engagement, such as
likes, comments and shares. Without specific goals, it's difficult to track progress
or measure success. So get clear on what you want to achieve
before moving forward. Step number two is
understanding your audience. To create content
that resonates, you need to know your
audience inside and out. This includes understanding
demographics, age, gender, location,
income level, et cetera, psychographics,
such as interests, values, lifestyles, and
motivations, behavior. What content do
they engage with? Which platform do they prefer? When are they most
active online and so on. This detailed understanding
allows you to craft personalized content that meets your audience's needs and
sparks their interests. Step number three is choosing the right
social media platform. Not all social media platforms are suitable for every business. To maximize the effectiveness
of your strategy, it's important to select
the platforms that best align with your goals
and target audience. Example, Facebook, great for building brand awareness
and running targeted ads, Instagram, on the other hand, ideal for visual storytelling and engaging younger audiences, Twitter or X, excellent for real time engagement and
industry related discussions. LinkedIn best for
professional networking and business to
business marketing, Tik Tok, perfect for short, creative videos and
connecting V gens. It's also highly effective for brand awareness and YouTube, excellent for long format
content like tutorials, behind the scenes
videos, and so on. Step number four is combined
platforms to maximize reach. One of the most effective
ways to supercharge your social media presence is by cross promoting content
across different platforms. For example, let's say
you have a podcast. Instead of simply posting
the whole episode, why not take a short
captivating segment and turn it into a
quick TikTok video? Once that clip goes viral, it will create curiosity
and drive people to the full episode which you can post on the other
platform like YouTube. This creates a seamless
flow of content, offering sneak peeks and encouraging your audience
to explore more. The key here is to create
content that flows naturally across platforms and increase engagement without extra effort. Step number five is engaging
with your audience. Social media isn't just about
broadcasting your message. It's about building
relationships. Engagement is key to making your followers feel
seen and valued. You can do it with responding
to comments and messages. Take the time to reply
to comments and DMs. People love to
feel like they are talking to a person,
not a brand. Thoughtful personal responses
make a huge difference and set your brand apart from those that rely on
automated replies. Step number six, measuring
and analyzing performance. You can't improve what
you don't measure. Tracking key metrics
is essential to understanding how your
strategy is performing. Focus on region impressions. That's how many
people are seeing your content engagement rate. How often are people
interacting with your posts through likes,
shares and comments? Click through rate or CTR, that's how frequently
our users clicking on the links in your
post and conversions, how many people
are taking action, like signing up or
making a purchase. And the final step is refining and adapting
your strategy. Social media is
constantly evolving. What worked yesterday
might not work tomorrow. It's crucial to
stay adaptable and experiment with different
content formats, adjust your posting schedule, and try out new ways of
engaging with your audience. Keep an eye on trends, changes in algorithms, and shift in your
audience's behavior. Review your analytics and
be open to making changes. By staying flexible and continuously refining
your strategy, you will ensure that your
social media marketing remains effective over time.
4. Branding on Social Media: In this module, I'll talk about brand and branding
on social media. Let's start by talking about what a brand is
and what it's not. One of the biggest
misconceptions about branding is that
it's just a logo, a company name or a website. While these are
important elements, they're not the
essence of your brand. A logo is simply a
symbolic representation. It's not what makes people trust you or stay loyal
to your business. So what is a brand? A
brand is the identity and perception of your business in the minds of your customers. It's the emotional
connection people feel when they think of
your product or service. How your customers describe
you to others and it's shaped by every
single interaction they have with your business. Your brand communicates through
everything, your prices, the quality of your products, your customer support, and even your social media presence. Together, these elements create a mental picture in
your customer's mind. Because this image is
constantly evolving, your brand needs to evolve too. For example, think
about Ericson. If you ask someone today, what does Ericson mean to you? Their answer would
likely be different from what people
thought 50 years ago. That's the power of consistently refreshing your brand
to stay relevant. To begin with, let's explore
your brand's first steps. Building a strong brand starts with understanding
its foundation. It's not just about
creating a logo or selecting the
right color palette, it's about defining who you are, what you stand for, and how you'll connect
with your audience. First step, define your
mission and vision. Ask yourself, why
are you doing this? Is it driven by passion, a personal story, or a desire to solve a specific
problem in the market? Your mission should clearly articulate the purpose
of your business, while your vision outlines where you see your
brand in the future. For example, mission to provide eco friendly
packaging that reduces waste and inspires
sustainability and the vision to create a world where single use
plastics is a history. These answers are
the foundation of your brand that set the tone for everything else from
the way you market your products to how you
communicate with customers. Step two is understanding
your audience. Your brand exists to
serve your audience. So understanding who
they are is crucial. Consider these questions. Who do you want
to help? What are the pain points and challenges and who else is
already helping them, and how are they doing it? Most importantly, identify
what makes your brand unique. How can you offer
a better solution, a more personalized experience or greater value than
your competitors? Write down these insights, they will serve as a roadmap for your branding and
marketing efforts. Here's one pro tip,
create customer personas. These are fictional profiles representing your
ideal customers, including their
demographics, interests, challenges, and
purchasing behaviors. This will help you tailor your messaging and offerings
to meet their needs. I'll speak more about that
in module about sales, and the step number three is define your brand's
characteristics. Brands characteristics are
the personality traits and values that define how it communicates and
interacts with the world. They should reflect your story and resonate with your audience. For example, if your brand
is about innovation, everything from your
content to your logo, website design, packaging,
and even customer service should emphasize
cutting edge ideas and forward thinking solutions. If your brand stands
for authenticity, your messaging and actions
should reflect honesty, transparency, and
genuine connections. Here are a few key
traits to consider when defining your brand,
tone of voice. Is it formal, casual, witty, or inspirational
then visual style? Does it lean towards
minimalism, boldness, or a playful aesthetic
and core values? Are you focused on
sustainability, quality, community,
or innovation? Remember, consistency is key and every touch point,
social media posts, email campaigns, product
packaging or customer support, and so on, everything should reinforce these
characteristics. Now here is where social
media comes into play. Social media should be our primary tool for launching
and building your brand. If you ask why, first
of all, it's free. And secondly, it gives you amazing ways to reach
the right audience. Unlike Google Ads, where you're primarily focused
on customer search, social media allows
you to simultaneously attract new clients and
build your brand identity. Social media also levels
the playing field. It gives small businesses, even those with limited budgets, the ability to do what only large companies with
millions used to do. In fact, smaller businesses
have a unique advantage, and that's that they can
react quickly and adapt to new trends faster
than larger companies. Big corporations often get
stuck in their processes. By the time they
finish analyzing a trend, it's already outdated. However, today's technology
brings challenges too, fraud, scams and fake content are becoming
increasingly common. Where trust is the most valuable asset your
brand can have. And just because of that,
businesses that focus on genuine connections and
consistent communication will survive after all. This all brings us to
the key three pillars, get hear and see. Apple, Samsung, Nike, these companies didn't build their reputations
on logos alone. People trust these
brands because of what they represent,
reliability, status, innovation, or quality, and because of the value they deliver through their
products or services. Whether it's the stylish
design of an iPhone, the advanced technology
and a Sasing device or the motivational message
behind the Nike campaign, these brands consistently offer experiences that strongly
connect with their audiences. But here's the key. Trust
isn't built overnight, nor is it the result of
clever advertising alone. It's built over time
through consistent actions, authentic messaging, and
delivering on promises. Trust is what drives loyalty, creates brand
supporters, and sets these companies apart from
countless competitors. If you want to
build this level of trust and recognition
for your brand, you need to focus on
three critical areas. The first one would be what your customers get
from your brand. This includes the
tangible benefits such as your product quality, service reliability,
and overall value. But it also involves
intangible benefits like the feeling of belonging, prestige, or empowerment
your brand provides. Second thing is what they
hear about your brand. Word of mouth, online reviews, social media chatter, these shape how people
perceive your brand. Ensure your messaging is consistent and aligned
with your values, and actively engage with the audience to reinforce
your brand's credibility. And the third thing is what
they see from your brand. Visual identity is important. Your logo, packaging,
advertisements, and social media visuals should all reflect your
brand's personality. But it's not just about looks. It's about making sure
these visuals tells a consistent story
that aligns with the values you want your
audience to connect your brand. When you take control of
these three elements, you're not just
creating a brand. You're shaping a narrative in the minds of your customers, a brand they recognize, trust, and feel connected to. Most successful brands
don't just sell products. They sell experiences, emotions, and a sense of identity. When someone buys Nike, they are not just
purchasing shoes. They are embracing a mindset of determination and greatness. By focusing on these
three pillars, what customers get hear and see, you have the power to craft
a brand that goes beyond transactions and builds lasting relationships
with your audience. Remember, it's the
story you tell, the trust you build, and the
relationship you foster. Social media gives you
the tool to amplify that story and to connect with the audience on
a personal level. Use it wisely, and you
will not only grow your business but also create a lasting impact in the market.
5. Quality and Quantity: So we've come to the one of
the most important aspects of social media, creating
effective content. This is where your audience
connects with your brand, engages with your message,
and takes action. The first thing I would like to mention is quantity
over quality. In the fast paced
world of social media, consistency is the key, and algorithms are designed to prioritize accounts that actively engage with
their audience, which means frequent posting is essential to staying
relevant and visible. However, this doesn't
mean you should sacrifice quality for quantity. Instead, the goal is to strike a balance,
post frequently, but ensure every piece of content adds value
to your audience. Why quantity matters? The more you post, the
more opportunities you create for your
content to be seen. Frequent uploads help you stay top of the mind
with your followers and signal to the algorithm that your account is
active and engaging. This is especially important for platforms like
Instagram, Tik Tok, and Facebook, where
regular interaction is rewarded with
higher visibility. While quality cannot be ignored. While posting often is crucial, flooding your audience with poorly made or
irrelevant content can do more harm than good. Low quality content can dilute your brand's image and lead
to audience disengagement. That's why it's
important to focus on creating content that is both
frequent and meaningful. Remember that social media isn't about perfection, it's
about connection. By posting consistently
and prioritizing value, you'll not only keep
your audience engaged, but also foster
trust and loyalty.
6. Short-Format Videos: The power of short
format videos. If you open any social
media platform today, you'll notice that
the thing that short format videos
dominate in every aspect. TikTok transferred this
space prompting platforms like Instagram and YouTube
to quickly adapt and follow. These videos often
under a minute, have proven to be the
most effective way to engage audiences. TikTok first appeared and started attracting
millions of users, Instagram, as the leading
platform at that time, had to react quickly
by launching reels. To address the problem
of losing users, Instagram encourage creators to post reels by increasing
the reach and visibility. While that initial
boost may have faded, reels are still one
of the best ways to grow your audience and share
your story on Instagram. So how to create a
short format video. First, it's essential to understand that short
format videos are currently the most engaging
and effective type of content you can
post on social media. Studies shows that
99% of users prefer consuming video content
over text or static images. And because of that, it's
crucial to master making them. Create a successful
short format video, you need to understand
its structure, which is divided
into four key parts. The first part, the hook. The hook is the opening one
to 2 seconds of your video, and it's the most crucial
part for grabbing attention. This is the moment that
makes someone pause their scrolling and decide
to watch your video. Without an effective hook, the rest of your
video doesn't matter. Your goal here is to grab the audience's
attention right away. You can do this by saying
something interesting. Something like, here
are four secrets you didn't know about
or something like, I bet you never
heard this before. Another technique is to
use surprising visuals. For example, holding
something unusual or doing something unexpected can catch interest and pull viewers in. Here's three signs
that you're friends, not really your friends. What would happen if you
committed to chasing your dream? Don't touch this. Never use your cell phone when? The second part is the sub hook. The sub hook, which
lasts two to 10 seconds, acts as a bridge between the hook and the main
content of your video. This is where you set
the stage and build anticipation for the value
you're about to deliver. For instance, if your hook is something like earn
money watching TV, the sub hook might
continue with if you want to make extra cash
right from your couch, without any special
skills, keep watching. This smooth transition
keeps the viewer engaged and eager to
learn what comes next. The third part is the value. This part is the
core of your video. It's where you deliver
the promised content. It's why the viewer invested their time watching your video, and they expect something
valuable in return. Defectively provide
value, slow your voice, and turn down any
background music to emphasize the key points. Offer actionable advice,
share unique insights, or demonstrate how
something is done. Make sure that content aligns with what you teased in
the hook and sub hook. Viewers don't feel
rewarded for their time, they are unlikely to engage
with your future content. Keep in mind that this
is where you provide a aha moment giving your audience the dopamine hit that keeps them coming back. And the fourth and the
last part is cult action. The cult action is how
you wrap up the video and direct the viewer toward
the desired next step. This could include
encouraging them to like, comment or share the video. Asking them to follow you
for similar content or directing them to click a link or explore your
product or service. The call to action should match the level of
value you've provided. For example, if you share
a fun fact or simple tip, a like or follow
request is appropriate. But if you solve a
complex problem or provided in depth value
and they found it helpful, they are more likely to click the link and buy a
product or a service. Bringing it all together, here's a mini story framework. Imagine your video as a mini story where the viewer
is the main character. Like any hero in a story, they need a guide to help them overcome obstacles and
achieve their goals. That's where a brand
steps in as the guide, offering a product
or service that acts as the weapon to
help them succeed. This ties into a fundamental
principle of selling. People don't buy products. They buy the outcomes
those products deliver. For instance, someone buying a drill isn't interested
in the drill itself. They are interested in the
hole it can make in the wall. Similarly, people don't buy branded clothes for the fabric. They buy the social proof and the status that comes
with wearing them. Women don't purchase hair extensions just
for the product. They buy the feeling of
confidence and beauty it brings, perhaps the impress their
partners or themselves. When you are selling a
product or a service, it's critical to
showcase the end result of transformation the
customer will experience. Your marketing should
ignite a desire, making the viewer want
that to happen to me, whether it's upgrading
their appearance, improving their home or
boosting their confidence. Your message should highlight the ultimate benefit they will gain by choosing your product. By using this framework, you can structure
your video in a way that resonates deeply
with your audience, making them feel connected to your message and
motivated to take action. By that, I mean purchase, follow, like, and
something like that. When you combine this
storytelling approach with a hook, sub hook, value, and call to action format, you'll create compelling
and highly effective videos that drive engagement
and results.
7. Short-Format Videos as TV Shows: One scenario that
demonstrates this is making short format
videos as TV shows. As a brand on social media, one of your primary
goal is to build and maintain a strong
connection with your customers. To achieve this, it's essential to let your customers
get to know you better, and one of the most
effective ways now to do this is by using short format
videos to create a series, something similar to a TV show, complete with a main character, opponents, supporting actors,
and engaging storylines. Just as people eagerly
follow Netflix series, they will tune into your content if it's relatable and engaging. When viewers form a connection with the characters
in your miniseries, you naturally deepen the relationship
with your customers. To make this work, post
a new episode daily. It doesn't need to be
filmed in a fancy studio. Authenticity matters
more than perfection, so you can record
in your office, featuring your employees and presenting real
unscripted situations. Showcase what happens
behind the scenes and slowly build trust
and relatability. For example, imagine
Nike filming day to day office life and
sharing it on social media. It would undoubtedly go viral. And the beauty of
this, you can adopt this approach no matter
what industry you're in. Here is a practical example
with Hair Salon social media. Let's apply this concept to Hair Salons Instagram profile. Most hairdressers stick
to posting photos of the final results or before
and after transformations. While this is fun, it's not
enough to grow your profile or attract a wider audience
and potential clients. Here's how you can elevate your content strategy using
short format video series. First, create themed series. For example, 30
different hairstyles. Each video could showcase the different hairstyles
for various occasions, weddings, events,
casual outings, workdays, or even
simple at home looks. This gives you 30
short format videos with engaging and
practical content. Second, educational content. Share your professional
opinions on popular hairstyles or hairstyles worn by celebrities
or millionaires. Even better show your
audience step by step tutorials on how to
recreate these looks. Third, product reviews. You can make videos like
hair products review. What is the best to you
after washing hair products for different types of hair
or hair care products. And the fourth and the last influencer
marketing collaboration. Something I'll explain in more detail later that's
influencer marketing. But to keep it simple, you can team up with a brand
that sells here products. For example, you could review
their products in a video, real or TikTok and tag their
profile and description. In return, they could tag
you and your profile in their videos showing people
how to use these products. Even better, they could
film those videos in your saloon and make in
this kind of collaboration, it's a win win
strategy that promotes both sides effectively.
This works. People want authenticity
and relatability. A mini series approach not
only humanizes your brand, but also makes your audience feel like part of your journey. For example, if you
are a hairdresser, you're not just
showing hairstyles. You're educating, entertaining, and providing value
to your viewers. By incorporating storytelling,
behind the scenes content, collaborations, you ensure
your social media profile stands out in a crowded space. This amazing strategy isn't
limited to hair salons. It can be adapted to
literally any business.
8. Platform Features: The next topic I want to cover when talking
about creating an effective social
media content is using platform features
to enhance your content. When creating Instagram
reals or TikToks, it's highly recommended
to take full advantage of the features and tools that
these platforms offer. These functionalities are
not just there for show, they are designed to help
your content perform better, and reach a wider audience. For instance, use trending
music in your videos. If your clip has a title, edit using the text field available in the Reels
or TikTok Editor. Also don't hesitate to include stickers when
they are relevant. One of the most crucial
elements you may have noticed if you spent even
10 minutes watching reels, TikToks, or shorts is captions. Captions are widely used because they significantly improve
the viewing experience, especially for people
watching without sound, for example, in public spaces
or on public transport, adding captions ensures
your message is clear regardless whether the viewer has the
audio turned on. Platforms like Instagram and TikTok prioritize videos that use inapp tools and features, which means your content is more likely to
perform better. Using captions isn't just
a recommendation anymore. It's almost a requirement. Most successful
videos today include captions to enhance
accessibility and clarity. On TikTok, you can go a step further by using features
like the green screen mode. This allows you to
place an image or video behind you that complements
the topic you're discussing, making your content more
dynamic and visually engaging. Additionally, using popular
TikTok sounds or music can significantly boost
your reach as the algorithm often favors videos featuring trending audio. By leveraging these
built in features, you're not just improving
the quality of your content, you're also aligning with
the platform's priorities, which can lead to
better visibility, engagement, and overall success. The more you utilize
these tools, the more likely the
algorithm is to reward your efforts by pushing your
videos to broader audience.
9. Live streams and comments: As a next step, I will
explore live video on social platform as a
powerful tool for engagement. Going live on social media is one of the most
effective ways to appear at the top of your followers feeds and
grab their attention. On Instagram, for instance, your profile picture will
be clearly visible at the very beginning of the story section whenever
you are live. This visibility alone
makes live streaming a great strategy for boosting engagement and connecting with your audience in real time. How to make your live streams
interactive and engaging. Before going live, consider creating a story
with a question box. This allows your
followers to submit questions on any topic
they are curious about. Once you go live, you can use these questions to
structure your stream. By answering their
questions live, you can make the experience
personal and interactive, encouraging more viewers to
join in and participate. This strategy not only
boosts your engagement, but also helps to build a stronger connection
with your audience. When people feel like their questions and opinions matter, they are more likely
to stick around during the stream and engage
with your future content. Tip for a successful
live stream. Promote in advance. Let your followers know ahead of time when you plan to go live so they can set a reminder
and join. Be authentic. Don't worry about being perfect. Live videos thrive on authenticity and real
time interaction. Engage actively. Acknowledge
viewers as they join and respond to comments or questions that come up
during the live session. Have a clear theme. While answering questions
is a great idea. Make sure your live
stream has a theme or topic to keep things
focused and engaging. Now a quick word about
the power of comments. While video views are the primary trigger for
social media algorithms, comments also play
a crucial role in amplifying your content. The more people
comment on your video, the higher the
likelihood it will be promoted to a wider audience. What are the strategies
to encourage comments? First one would be create intentional gaps in information. Simple way to encourage
comments is by intentionally leaving out a key information in your video. For instance, if you're
creating a video about what to do first
when getting into a car, you could skip
mentioning something as basic as turning on the headlights or
something like that. Viewers will rush to
the comment section to point out this mistake and the algorithm will take notice boosting your video due
to high engagement. Second thing, introduce
polarizing topics. And our strategy is to create videos on topics
that spark debate. Polarizing subjects, whether
about everyday dilemmas, cultural differences
or even politics naturally drive people to share their opinions in
the comment section. Here's an example of Elon
Mask cyber track incident. A real world example of
leveraging audience reactions can be seen in Elon Masks infamous
Cybertruck presentation. During the demonstration of the vehicle's
bulletproof windows, the glass shattered unexpectedly when a rock was tossed at it. This failure sparked
widespread discussion on social media with people debating and joking
about the incident. What seemed like a mishap turned into a
marketing phenomenon. This unexpected event
created buzz and brought the cyber truck to
the attention of people who might not have
otherwise cared about it. This proves that controversy
or surprise when handled properly can be a powerful tool for generating
organic engagement. A
10. How to Optimize Your Content (TikTok SEO): The next thing I'm
going to talk is Tik Tok as the new
search engine. How to optimize your content. TikTok has surpassed Google as the go to search engine
for younger generations. Today, many people turn
to TikTok for quick, relatable and visual
answers to their questions. To make your videos
discoverable on this platform, it's essential to understand TikTok's search engine
optimization principles. So how to optimize your
videos for TikTok searches. First, stay on topic. The first role of
TikTok search engine optimization is ensuring that your videos content aligns with its title, description
and hashtags. Let's take the example of
a video about dresses. For a clip to rank in
searches for dresses, the video itself must clearly showcase dresses or
discuss them in some way. I'm mentioning this
because a common mistake creators make is using trendinghhtags or descriptions unrelated
to their content. For instance, if your
videos about dresses, but your description or hashtags focus on a trending topic, viewers will quickly
lose interest when they realize the clip isn't
what they were expecting. TikTok's algorithm
detects it and your video is less likely to
be recommended or go viral. The second thing include text
with keywords in the video. TikTok allows you to overlay
text on your videos, which can also be
indexed for search. Add relevant words like dress or phrases such as how to style a dress directly
on the video. This makes your
content searchable and ensures that the algorithm
correctly categorizes it. The third thing, optimize
descriptions and hash tags. Use descriptive captions and hashtags that are directly
related to your content. For a video about dresses, include phrases like
hashtag dresses, hashtag styling tips or
hashtag evening wear. Avoid overloading your
clip with unrelated trending tags because this will harm your
videos performance. Fourth thing is
speak your keywords. If a video includes
spoken content, mention your target keywords such as dress early
in the video. TikTok algorithm can now
process and index spoken words, making your video more likely to appear in relevant
search results. While this feature currently
works best in English, future updates will likely expand support to
other languages. To wrap up this point, why accurate search
engine optimization matters on TikTok and
any other social media. If your videos
content and metadata, text skeptions or hashtags, Dontgn users will drop off
within the first few seconds. This signals to the
TikTok algorithm that your content
isn't engaging, which reduces its
visibility and reach.
11. Tips For Increasing Engagement (Likes, Comments, Views, Followers): Here's one important fact I
want to share with you guys, and that is Instagram
CEO secrets for successful Instagram post. Ada Mosseri, the
CEO of Instagram, has shared valuable insights
to help creators and brands succeed in today's evolving social media landscape. If you want your
content to thrive, it's essential to understand how Instagram's priorities and
algorithms have shifted. First secret hash tags
are no longer key. Hash tags are no longer the main driver for boosting
your content's reach. While they still serve
as a purpose like categorizing content and making indiscoverable in
niche searches, they're no longer critical
to achieving viral success. Instagram's algorithm
now focuses more on content quality and
audience engagement than on the number
of hashtags used. Instead of obsessing or finding the perfect
set of hashtags, concentrate on creating
pots and reels that genuinely resonate with the audience and
encourage interaction. The second secret,
the follower count isn't as crucial as before. Instagram has moved from a social graph model that's showing content
primarily from people you follow to an
interest graph model that's surfacing content based
on individual interests. This shift means users
now spend more time engaging with ils and posts from creators
they don't follow. As a result, the size of
your follower base is less important
than the relevance and quality of your content. Stand out, focus on what
makes your content unique and appealing to your
target audience regardless of where they
already follow you. And the last secret
I want to share with you is the importance
of send per inch. One of the most
important metrics to track is called send per reach. This measures how
often your content is shared relative to the number
of people who view it. Sharing is one of the
strongest indicators of value. People share your content, it shows that they
find it meaningful or interesting enough
to pass onto others. In fact, content with
fewer overall views, but higher sharing rates
often performs better in the algorithm because sharing
amplifies its visibility. To encourage this, create
posts that educate, entertain, or emotionally
connect with your audience. Why does your video have
a small number of views? It might sound illogical, but the better the
quality of your clip, the fewer views it might get. Why? Because high
value content often delivers to a smaller,
more specific audience. If your video discusses
professional topics that not everyone understands
or finds interesting, it won't reach a broad
audience or go viral. To create a viral video,
focus on simplicity. Use everyday language, slang in relatable terms that
the average person can easily understand. Incorporating trending
topics, popular figures or humor can also significantly
boost your video's reach. At the start of
your sales funnel, viral content plays
a crucial role in attracting a large
engaged audience. These videos bring people in generating curiosity about
your product or service. Once you have their attention, you can introduce mornish or in depth content that aligns
with your core message. Now I'm going to talk about
increasing engagement, likes, comments,
views, and followers. Let's move on to some
practical tips for boosting engagement on
your social media posts. If you're aiming for more likes, focus on providing
valuable advice and educating your audience. When you share
useful information, people are more likely to engage with your
content through likes. Encourage more comments
under your videos, discuss controversial topics,
and share your opinions. This spars conversation
and invites others to voice their thoughts on the subject, increasing
interaction. If you want to attract more
views, tap into trends. Start your video
with a strong hook to grab attention
and create loops. This means the video
begins and ends in a way that makes viewers not realize they've
seen it before. Algorithm will recognize
the videos increased engagement because it's being
watched multiple times. To grow your follower number, post content that resonates
with your audience and allows them to connect
with your brand or community. Share content that reflects shared interests and viewers will want to follow
to stay connected. For more shares, discuss
trending news or important topics people want
to share with their friends. Lastly, if you
want your video to be saved, create HT videos. Show your audience
how to do something, share live has, tips or tricks. These types of videos are
extremely popular and many viewers end up saving
them for Lo reference. We all know the value
of these videos. They're not just viewed,
they're kept for future use.
12. Building Trust: Module six sales. The first and the most
important step in getting someone to spend their
money is building trust. Without trust, no
one will reach into their wallet and hand over
their hard earned cash. Trust stems for credibility, which is crucial for the product or service you want to promote. And social media is a powerful platform to
establish that credibility. So how do you build
trust on social media? It starts by
consistently posting valuable content related to specific niche you
want to dominate. Begin by focusing on a particular topic within
your area of expertise. Create content and dives
deep into that topic, gradually expanding into broader
related areas over time. For example, let's say
you're a fitness trainer. While there is a vast range
of topics you could cover, it's smarter to start with
one you know inside and out. Let's say creating
a a supplement. Make posts specifically
about creating. Is benefits, how to
use it effectively, common mistakes and
interesting facts. This focused approach
sets you apart from others who talk generally
about fitness and workouts, giving you a unique position as an authority on that subject. Once you establish credibility
with this niche topic, you can branch out
to related areas. For instance, you could
create content on the best exercises to maximize
the effects of creating. Produce videos, posts on
infographics that offer advice, highlight common mistakes,
or share engaging facts. The key is to provide
value consistently so your audience grows
to trust your expertise. With trust in place, selling your product or service
becomes much easier. People are far more
likely to buy from someone they perceive as
credible and knowledgeable. So here are the benefits
of this approach. By following this strategy, you have already achieved several crucial milestones that significantly boost your sales. The first one would
be content creation. You will help build a library of videos and posts on your
social media account. And this content not only
showcases your expertise, but also serves as a valuable
resource for your audience. The second thing,
the important one is sales optimization. Some of your videos
will naturally perform better than others, gaining higher impressions
and high reach. These high performing videos
are key to driving sales. You can refine this
video if needed, adding a clear call
to action at the end. With well placed call to action, you can promote
these videos using pay that social media
platforms offer. Because the content has
already proven its appeal, you will achieve a wider reach with less advertising spent, maximizing your
return on investment. And the third thing
is added value. Consistently uploading
useful and engaging content helps you maintain
strong relationship with your existing clients. Offering additional value
through your posts and videos, you reinforce their trust
in your product or service, making them more likely to
remain loyal customers.
13. Psychological Effects in Marketing: Here's an important topic
I want to cover and that's psychological
effects in marketing. The first one would
be first impression. The first impression is more important than
you might think. Remember your school days
when teachers formed opinions about good and bad students based on their initial grades. Students who started with good grades often
found it easier to maintain them while those with lower grades
struggle to improve. You can apply the same principle to your product or service. Pay special attention
to what customer experiences during their first interaction with your brand. For example, focus on
high quality packaging, efficient delivery or
thoughtful Valcom emails. These initial touch points
position your brand as reliable as high quality
in a customer's mind, creating a strong foundation for a long term relationship. The second one position. Why is positioning so important? As mentioned in the
section about branding, your brand lives
in customer's mind and understanding its
position there is crucial. To position your brand
as high as possible, you need to identify
which mental spaces are already occupied and
which are still available. For instance, if you wanted to brand New York as
the city of love, it would be nearly
impossible because that position is already
associated with Paris. Instead, you must identify a unique and untapped position that will make your
brand stand out. Take, for example,
the competition between Global and Walt. Both are fighting to be
the first choice that comes to people's mind when
thinking about food delivery. Similar to that, the competition
between Uber and Bald demonstrates how
important it is to establish your brand as the
leader in this category. The third thing is frequency. Frequency plays a
significant role in shaping our preferences. When it encounters
something repeatedly, you start to recognize it more easily and even
subconsciously prefer it. This happens because those
brands constantly refresh your memory and position themselves as familiar
and accessible. Instance, brands like
Apple and Samsung feel more friendly to the
average customer compared to Sonny Erikson. Why? Because we're exposed to their products and
ads on daily basis. This repeated exposure
increases the likelihood of people choosing
their smartphones over lesser seen competitors. The fourth thing is
fear of missing out. How can you leverage fear of missing out with your
brand or service? Create a sense of urgency
by highlighting scarcity, whether it's limited
number of products, a short time frame or select group of clients
you can accommodate. For example, if you want to emphasize the quality
of your service, you could explain
that you only accept a limited number of clients
to ensure the best results. This approach turns a
potential disadvantage or limited availability into an advantage by suggesting
that demand for your service is so high that
not everyone can access it. This psychological trigger can significantly boost
interest and engagement. Five, compromise effect. The best example for
that are coffee sizes, small, medium, and large.
Here's how it works. A small coffee might feel
insufficient for the price. A large coffee might
feel excessive, and the medium one,
on the other hand, seems like the
just right option. Most people will gravitate
over the medium size. By strategically
pricing the medium size closer to either the
smaller or larger option, you can steer the customers toward the choice you
want them to make, optimizing your
revenue and selling the product or service
you prioritize. Great example of
psychological tactics used by many
restaurants to increase wine sales is one
that interestingly seems inspired by strategies
used by street scammers. When you visit a restaurant, you might notice that
wine glasses are already placed on the table
before you even sit down. This sadly implies that drinking wine is the norm
for that evening. Then along with the menu, you're handing the wine list, reinforcing the idea that the wine is part of
the dining experience. If you decide not to order wine, an awkward moment
often follows as the waiter removes the wine
glasses from the table. This small action
can make guests feel uncomfortable
or out of place, sadly encouraging
them to reconsider the decision and
order wine instead. Similar principle can be
observed in street scams. Imagine walking down the street with your girl when someone approaches and compliments you on having a beautiful companion, offering to sell a
flower for them. If you decline,
the scammer might hand the flower to
your partner anyway. However, if you walk
away without paying, they quickly take
the flower back, leaving you feeling embarrassed
for multiple reasons. Both examples rely on
creating a subtle sense of discomfort or social pressure pushing people towards
the desired action, in these cases, buying
wine or a flower.
14. Make Customers Stay, Building a Community, Overdelivreing: Now let's talk about
something that many businesses overlook,
making customers stay. One of the most
common mistakes in sales is putting all the focus and getting new
clients while ignoring existing ones.
Don't get me wrong. Attracting new
customers is essential, but never forget that
your current customers aren't just a one time deal. They're people,
not just numbers, and as long as you nurture
your relationship with them, they will help you
attract new clients through word of mouth
recommendations. Word of mouth is one of the most powerful ways
to grow your business. Remember, before the
Internet and social media, this was the only way businesses could
spread their story. Once you gain a customer, you no longer have to invest
in acquiring them again. Instead, you can focus
on retaining them, saving resources, while
building loyalty. Now let's dive into one
of the best ways to keep your customers engaged,
building a community. One of the best ways
to retain customers is by creating a sense of
community around your brand. When people feel like they
are part of something, they develop a
stronger connection. Empowering customers by
giving them a sense of importance and belonging is a simple but effective strategy. Why would someone look
for a similar service elsewhere when they already feel valued and
connected to yours? Here's how you can
create a community. What you can make
are leverage groups. Create a Whatsapgroup,
discourse server, or any other platform
where customers can share their experience
and exchange ideas. Then offer incentives. When selling a product, include a flyer or mention the group during the
purchase process. Make them joint to that
group by offering perks like a small discount on
the next purchase or exclusive access
to new features. Here are the things what you can share with your community. First, exclusive updates, notify members
about new features, products, or special offers
before the general public. Then customer feedback. Use the platform to ask for their opinions about your
service or products. Find out what they
like or dislike, because that's a
valuable way to improve. What you can also share
are special offers, offer exclusive deals or early bird discounts to
make members feel valued. The last thing, engagement,
sharing insights, tip or educational
content related to your product or service.
Why this matters. Building a community
fosters loyalty and strengthens trust between your business and its customers. Once trust is established, you're not just making a sale, you're building a long
term relationship. That trust will encourage repeat purchases and help spread your brand
story organically. Investing in your
current customers is worth more than
you might think. After all, the real sale happens when trust is created
between both sides. Expanding on this idea, it's important to mention something called
over delivering. When you overdeliver, you create a lasting impression
that keeps customers coming back and brings new ones effortlessly. Imagine
this scenario. You delight a customer with something they didn't
expect and suddenly they become your loyal advocate recommending you to their
friends and family. Let's take an
example that you're a massagist with
a regular client. One day you surprise them
with a free bottle of massage oil or an extra 20
minutes of massage time. They didn't see it coming, and that small gesture makes a huge difference in how
they perceive your service. Another example could be
a fast food restaurant. Let's say you have a customer who orders a slice of pizza. You ask if they are very hungry, and if they say yes, you give them an extra
slice for free. Doing this just a few times a day can leave a lasting impact, and these unexpected
acts of kindness will create a bond between
you and your customers. Why over delivering works? These small surprises can create positive emotions and a sense of gratitude in your customers. People naturally want to
return a kind gesture, often by spreading the word
about their experience. When they share their story
with friends, family, or even better on social media, your reputation grows and new clients come to you
without additional effort. All of that creates something
called the ripple effect, where overdelivering isn't just about retaining a
single customer, it's about building loyal
supporters for your brand. Each positive interaction
can ripple outward, reaching potential customers you never thought of targeting. And all it takes is a
little extra effort to go above and beyond. Remember that when you surprise and delight your customers, you're not just making a sale, you're creating a connection, which is the foundation of lasting success in any business.
15. Secrets Behind Luxury Brands: In this section, we're going to dive into the world
of luxury brands by revealing a
secret they've been using in marketing
campaigns for years, one that plays on
perception and exclusivity, in a way most people
never even notice. Have you ever wondered
why Louis Viton advertises a black purse but
ends up selling a red one? It's not a mistake. It's a
carefully calculated strategy. Luxury brands like
Louis viton invest enormous amounts of money into advertisements
featuring black purses. These ads often showcase stunning models in
surreal environments, such as floating among clouds
or in some unreal setting. The goal is not just to
sell the black purse, it's to create a perception. By presenting their products in such an elusive and almost
unreachable context, they create a sense
of exclusivity. We as customers
subconsciously begin to desire even the smallest
piece of data exclusivity. The allure of being part of a club that seems
inaccessible to most. And that's where the
red purse comes in. The red purse, not advertised, is more affordable and attainable
for the average person. It becomes the entry
point into the world of luxury that the brand has
crafted in our minds. Everyone wants to feel like they belong to
something exclusive, and the red purse gives
them that feeling. What's also important here
is the scarcity effect. Let's talk about the
power of scarcity. Think about Apple for a moment. Every time a new iPhone is
released, what happens? You see lines of people camping
out in front of stores, posts about limited
availability, and headlines about how fast
they're selling out. Why? Because the scarcity makes the product seem more desirable. It's not just a phone.
It's a status symbol. People want it because
it feels exclusive, and that's the power of creating
demand through scarcity. Now what if you're launching a new product and aren't sure if people will
actually buy it? Here's a trick that can save
you both time and money. Start with an idea, sketch your product concept, then create a realistic
looking model of it. You can hire someone
for a three D modeling, use design software,
or even try AI tools. The goal here is to make it look like the product
is already real, even if it's not
fully developed yet. Once you've got that, launch a simple campaign on
your social media. Share the product,
build hype around it, and pay attention
to the response. Are people interested? Are they asking questions or
leaving suggestions? This feedback is gold because it helps you tweak and improve the product before you invest in production. Now
here's a fun part. What if someone actually
wants to order it right away? Don't panic and just
let them know that the product is sold out and
will be available soon. This keeps the buzz alive and reinforces the idea
of exclusivity. But keep in mind the
timing is everything. Keep the waiting period short. People are willing to
wait for a little while, but if it drags on too long,
they will lose interest. This method not only
tests your idea, but also builds anticipation, which is exactly what you want.
16. Online and Offline Stores, Making an Event: Here's what you can do to have
online and offline stores. Nowadays, the online world has become an integral
part of our lives, often blurring the line
between virtual and real. As a result, a
significant portion of sales happens online. However, this doesn't mean you should ignore the offline world. In fact, combining online
and offline strategies can be a winning
formula for success. Here's an example to
illustrate this scenario. You've seen the classic open and closed signs on store doors. When flipping the sign to
closed at the end of the day, why not include a QR
code on the back? This QR code could direct customers to your
website or online store, allowing them to shop anytime even when the physical
store is closed. By doing this, you effectively
keep your store open 247 and provide convenience
for your customers. It's a seamless way to bridge the gap between offline
and online worlds, ensuring that you're always accessible and boosting
your sales potential. The next scenario we
have is making an event. Let's say you're organizing an exclusive event
for special guests, famous people, influencers, or perhaps you're
presenting a new product. You've book a venue,
arranged for decorations, hire staff, and
provided gathering. However, the venue has
a limited capacity. While only a certain number of people can physically attend, you'd ideally want your product or brand to reach a
much larger audience. This is where the online
world comes into play. Imagine you invited 1,000
people for your event. On average, every
person is followed by around 200 people
on social media. To maximize exposure,
you need to create moments that make
people pull out their phones, to take pictures
or record videos. In other words, make your
event Instagramable. If thousand attendees each post a photo or Instagram
story from your event, and each post reaches
200 of their followers, that's 200,000 all for free. This kind of organic rich
amplifies the impact of your event far beyond the physical limitations
of the venue. Of course, it doesn't always
have to be a big event. Even small creative touches in your everyday business
can have the same effect. For instance, imagine
you own a restaurant. You could serve a
slice of cake in a flower pot with chocolate
crumbs resembling soil. That's the kind of
presentation people will photograph and share
on their social media. These small but
memorable experiences are powerful tool
for free promotion. They turn your customers into ambassadors who naturally spread your brand to their followers. A
17. Pricing: First, let's discuss
something that you cannot avoid when you
talk about sales, and that is pricing. Okay, imagine this for a moment. What if all social networks, media, and TV
suddenly disappear? How would people recognize
your product or service? How would they find
out about you? Most importantly, what makes your product or
service so valuable and unique that
people can't help but recommend it to their
friends and family. When you can confidently
ask for these questions, you are on your way to
dominating the market. Now let me explain why
you shouldn't be cheap. Here is the truth
when competing on price alone is really
a winning strategy. If your only selling point is that you're cheaper
than the competition, you're leaving your
business vulnerable because someone can
always undercut you. Instead, focus on the
value you provide. Think about this if
your product or service is three times more expensive
than a competitors, you need to ensure it delivers ten times the value
to your customer. People aren't just paying
for the cost of the product. They're paying for the overall experience and results they get. Let's say a client
invests $1,000 in your service but gains
$100,000 in return. That is not just a transaction, it's an incredible deal. And when people see
that kind of value, they'll probably pay a premium for your product or service. Even better, they will tell
everyone they know about it, giving you a free,
powerful word of mouth marketing. What
makes you stand out? Both you and your competitors might solve the same problem. But what sets you
apart is how you approach the problem and
the experience you deliver. Your superior execution,
attention to detail, and innovative solutions
are what will make customers choose you
over anyone else. Remember that pricing isn't just about numbers, it's
about perception. People are willing to
pay more when they see value, quality, and results. So instead of racing to the
bottom with low prices, focus on building a brand that people trust
and believe in. You may have noticed that I
always like to back up what I say with a real life
example. So here's one. Think about gyms and
training programs. If you buy a random workout
and nutrition plan for $10, your mindset would
be something like, even if it doesn't work,
it's not a big deal. I only spend $10, but consider a
different scenario. You pay $1,000 for
a training program. Now what happens is
that you are more focused and committed
because you're think invested a fortune in this,
so it better work out, and it does, because
you invested not only money but also
effort and dedication. The final results will be much better because you
took it seriously. This demonstrates why
should you set high prices, aim for quality and
deliver outstanding value. Your customers will
benefit significantly, and that's why they will spread the word about your
product or service. Speaking of high prices, here's an ingenious
way Burger King, the fast food giant
avoided paying the full cost of advertising
in the FIFA video game. Typically, promoting your brand within the game costs around $500,000 to have your logo displayed on the banners
along the football field. Instead of spending that sum, Burger King found a creative and much cheaper alternative. They approached Steven. Small football team in
England with a proposal, Burger King would
sponsor the them, but their logo had to
appear on Teams jerseys. The deal was struck for
approximately $50,000, just one tenth of what FIFA
advertising would have cost. When the game was released, Burger King launched
a clever campaign encouraging players to score goals in FIFA with
the Steven H team and share their
achievements on Twitter. As a reward, participants
get a free burger. This campaign quickly
went viral with over 250,000 people posting
their goals on Twitter. The result was a messy reach
and buzz for the brand, achieving remarkable success for a fraction of the typical
advertising cost. It was a perfect example of creative marketing that
delivered outstanding results.
18. Target Group, Niche and Brand Flexibility: Now, let me introduce
the next key point. Now we have something
called target group. When creating a product or
service that you want to sell, it's crucial to define a specific group of people
who need what you offer. The reality is not everyone
will need your product. That's why you must
understand very clearly and precisely who your
ideal customer is. Ask yourself these
questions. How old are they? What are their
interests and hobbies? Where do they spend time?
What time do they wake up? Who do they hang out with? Where do they shop?
What's their job? This level of detail
might seem excessive, but once you define
the characteristics of your ideal customer, you'll know how to market your product or
service effectively. First, what you need to
understand is that you need to avoid broad targeting. Let's talk about one of the most common
mistakes businesses make when defining their
audience targeting too broadly. Big companies sometimes fall
into this trap by saying that their target audience is
something like women 25-60. At first glance, it
might seem reasonable. It's a large group, but
here's the problem. 25-year-old woman and
60-year-old woman live entirely different lives, have different interests and face completely
different challenges. Think about this.
The 25-year-old might be bingeing gossip
girl and planning a night out with friends while the 60-year-old could
be relaxing with Rudolph's bakery on 24 Kitchen and searching for the
perfect holiday recipe. What resonates with one will likely fall
flat with the other. This kind of broad targeting
leads to wasted resources. Your ads will end up in front of people who have no
interest in your product, which means lower engagement
and fewer conversions. Here's a solution. Narrow down your audience
and segment them properly. When you define your target
group with precision, you're not just showing
your ads to random people, you're connecting with
the individuals who are most likely to care
about what you offer. The result ads that feel
personal almost as if they were designed specifically for each viewer. Imagine this. Someone scrolling through their social media
feed sees your ad and it speaks directly to their needs, interests,
and aspirations. That's the power of
proper segmentation. Ensures your marketing
dollars are well spent and your audience feel
seen and understood. Remember that the more
specific you can be, the better your results will be. Following up on that,
it's important to mention that you need
to find your niche. Once you understand who
your target audience is, the next step is defining
what makes you stand out. Imagine you're selling clothes. If you try to sell everything
from socks to jackets, you're going to get lost
in a sea of competitors. The market is crowded and when you're trying to
appeal to everyone, you risk appealing to no one. So what's the solution? Narrow your focus. For example, start with a broad category,
something like food. Then try to refine
it. Sweet foods. Now, get more specific. For example, doughnuts. Finally, narrow it even further. For example, chocolate or
fruit flavor doughnuts. Do you see how that works. By focusing on
something specific, you reduce competition
and make it easier for people to recognize you as the go to brand
for that product. Instead of being just
another food seller, you're the donut expert. This strategy applies
to almost any business. The more specific your niche, the more likely you are to
attract loyal customers who know exactly what to expect from you. And here's
the best part. Once you've established
yourself in your niche, you can slowly start expanding. But be strategic. Don't lose the identity that made you stand out
in the first place. For example, if you
build your brand on being the best
chocolate donut seller, you might expand to
fruit flavor donuts next or even donut
related merchandise. Just make sure your core
identity stays intact. Finding your niche is about focusing your energy
where it matters most. Start small, build authority
and grow from there. Expanding on this idea, I would like to mention and
explain brand flexibility. While it's important to adapt your brand to market trends, customer preferences,
and industry changes, there's a limit to how
far you can stretch. If you stray too far
from your core identity, you risk confusing
your audience. Take Coca Cola as an example. A few years ago, they
collaborated with Puma to launch Coca
Cola branded sneakers. Campaign didn't go well
because people associate coca cola with a refreshing
cold drink, not shoes. The connection
felt unnatural and confusing as shoes evoke
thoughts and feet, which is the opposite of the fresh and clean image
Coca cola represents. This misstep demonstrates
the importance of maintaining a clear and
consisting brand image. Expanding your brand is fine, but it must align with
the core identity already established in
your customer's mind.
19. Innovation: Now I would like to talk about innovation and everything
that comes with it. When you want to
enter the market with a product or service, you're often facing competitors who've been there for years. They're all well established in people's mind, have
a strong brands, strategic partners, and
a loyal customer base. How do you challenge that? The answer is you don't
attack them directly. Instead, you must
position yourself in a space where they
can't compete with you, gradually reshaping the market. For example, take
the car industry. How would you create
a car that's better than BMW or Mercedes? Extremely difficult.
Why would someone choose your product even
if it's slightly cheaper? These brands have already built relationships and trust
with their customers. But look at what Ilan
Mask did with Tesla. He didn't even try to compete with internal
combustion engine cars. Instead, he focused on
electric vehicles and created a car that in some aspects was better than BMW or Mercedes. Tesla's cars accelerate
100 kilometers/hour in just 3 seconds. He emphasized cost efficiency
with minimal maintenance, no fuel expenses, and servicing that is often
just a software update. While traditional
car companies were competing in the ICE arena, Ilan Mass created his own
story about electric vehicles. He offered cars at an
accessible price point and as the demand for
electric vehicles grew, traditional car
companies were forced to follow suit to
avoid losing the game. That's how you learn
mask through innovation, change the rules of the
game, that's very important. For someone to switch from
a trusting brand to yours, your product must be twice as affordable and three
times as good. Established players have
no choice but to respond by developing similar solutions
to what you introduced. Social media disrupted
traditional media in much the same way. Attention shifted
away from TV and radio to platforms like
Facebook, Instagram, and TikTok. Traditional media had no
choice but to adapt as the entire focus of customers
moved to social networks. Remember the thing
that innovation isn't about playing by
the existing rules. It's about rewriting
them to create a new game where you lead
and others must follow. Of course, as always, here's a practical example. A restaurant in
England came up with a creative way to attract more
customers and boost sales. Instead of offering
a standard discount, they added an element of chance. Before paying the bill,
each customer rolls a dice. The number they roll
determines their discount. For instance, rolling a
one gives a 10% discount, a two gives 20%
discounts, and so on. If they roll a six, they
don't pay anything at all. This unique approach
brought in a lot of customers drawn by the
possibility of a free meal, knowing they might not have to pay people ordered more food, increasing the restaurant's
overall revenue. Not only did this
strategy drive sales, but it also generated buzz and word of mouth promotion
for the business. If you're considering
offering discounts, think outside the box and create an experience that stands out just like this
restaurant did.
20. Selling on Instagram and TikTok Lives: Now let's talk about Instagram and Tik Tok Live as
a selling machine. How can you effectively sell your products using
Instagram or Tik Tok Live? This method offers a
significant advantage. It allows you to
showcase every detail of your product in a way that traditional paydads
on Instagram, for example, simply cannot. You can demonstrate your
products features in real time, build trust with your audience, and create special offers to encourage
immediate purchases. For example, you might say, if you buy this product
in the next few minutes, you'll receive an
additional gift or bonus. Live selling is
highly persuasive, especially if you
have the charisma to engage your audience. It's even more powerful
if you're an influencer, as you can attach your personal
brand to your product, making it even more
appealing to your followers. Don't be afraid to experiment
with this approach, test it out, analyze
the results, and refine your process. This method has the potential to grow your sales exponentially because relatively
only few businesses are taking advantage of
live selling right now. You're creative
and have a talent, you can also sell
products during the live sessions without making the product itself
the primary focus. For example, if you sell
household cleaning products, you could host a live
session demonstrating how your product cleans
different surfaces under various conditions. This not only showcases
its effectiveness, but also entertains and
engages your audience. Done, people will start purchasing your product
during the live session simply because they've
seen its value firsthand. How to make it work? Live selling is much
like hosting a show. The key is creating
a structural concept similar to a live program that keeps your
audience engaged. For example, you should explain the concept of your live
event every 5 minutes. Why? Because new viewers are constantly joining and they need to understand
what's happening. Additionally, something
exciting should happen every 3 minutes to keep the energy high and
maintain viewer interest. Could be a gear away,
opening a mystery box, selling mystery box filled with your products
or a new lunch, inviting a special guest or announcing limited
time discounts. The entire event should build
up to a main attraction, a highlight or main event that keeps people
watching until the end. This could be a featured
product you are unveiling a major discount or something else your audience has
been anticipating. The goal here is to keep
viewers engaged throughout, ensuring they stay tuned
for the big moment.
21. Communication: And now I'll take the time to explain how communication
should take place as one of the most
important elements both in everyday
life and in sales. You may have an
excellent product, but if you don't know how to
communicate it to the world, no one will ever heard about it. So how does communication work? The crucial components of online communication are sender, coding, message, that's communication channel,
decoding and recipient. The sender is you and
your goal is to deliver a message to potential clients to persuade them to
purchase your service. First, you need to pack and code your message in a way that
resonates with your customer. This message is sent through
communication channels. In our case, social
media platforms such as Instagram,
TikTok or Facebook. When the message reaches
the potential customer, it will be decoded
differently by everyone because people interpret
messages in unique ways. Therefore, it's
crucial to maintain the core essence of the message so it's understandable to all. Remember, using simple
less professional language in sale ads and clips makes
the message more accessible. Think of it as explaining
something to your child. So how to sell a service at the end of the
communication process. Ter choosing the
communication channel, the next step is to select
the message format. It can be a picture, audio, or most effectively a video. In the previous
module, I've covered how to create impactful
short format videos. If you choose Instagram Reals as your communication channel, you must consider the platform's algorithm and how it works. Once users watch your ad, a call to action at the end of your video directs them
to a lending page, prompts them to send a DM, make a call, or visit a store. The fewer steps a
customer has to take to complete the
purchase, the better. Each additional step
increases the likelihood of losing potential customers
along the sales journey. Here's some key consideration
for a call to action. Now let's dive into
some key metrics you need to understand when running ads or creating a call to action
that actually works. These metrics will
help you measure your campaign's
effectiveness and guide you in making
smarter decisions. First up, cost per thousand. CPM or cost per
thousand tells you how much it costs to reach
1,000 people with your ad. These people aren't
necessarily customers yet. They're just people
who've seen your message. But CPM is a critical
indicator of whether boosting or prompting your
ad is worth the investment. Here's an example.
Let's say you pay Instagram $1,000 to
promote your video. Only one person buys your
product which cost $1,000. At first glance, you
might think you're just breaking even.
But here's the kicker. There is something called
lifetime value to consider. Lifetime value
represents how much a customer spends on
your business over time. If this customer
buys your $1,000 product and then makes three more purchases over
the next few months, you've earned $3,000 from a customer you attract
for just $1,000. That's a huge profit.
The lesson here, a single sale might
not seem like much, but if you keep the
customer loyal, the long term value
can be incredible. Now, if your CPM seems too high and you are not
seeing enough engagement, it's time to re evaluate. Is your ad capturing attention? Does your message resonate
with your audience? Are your visuals compelling? These are the questions you need to ask to refine your approach. Now let's talk about
cost per lead. Cost per lead or CPL is the cost you pay to
generate a single lead. That's someone who's expressed your interest in your
product or service. This could be through
filling out a form, subscribing to your newsletter or engaging with your campaign. Here's a simple formula. Cost per lead is
total campaign costs divided by number
of leads generated. For example, if
your campaign costs $500 and generates 100 leads, your CPL is $5. Sounds good, right? But
if your CPL is too high, there is room for improvement. CPLs usually indicate
problems like poor targeting. Maybe your ads are reaching
the wrong audience, leading to low engagement. Take a closer look
at your data to refine and define
your ideal audience. Low quality ad creatives. If your visuals are
messaging aren't grabbing attention or don't communicate
value effectively, your audience won't respond. And then we have
inefficient lending pages. Slow loading page, poor
design or confusing form can drive potential leads away. Here's a protein
for lending pages. Use tools like VAS three M to
analyze your lending page. This site can show you exactly where people's
attention is going, helping you figure out
where to place your CDAs, buttons or key messaging
to drive more conversions. By addressing these issues, better targeting
improved visuals and optimize lending pages, you can lower your CPL and make your campaigns
far more effective. Remember, your call
to action is only as good as the journey you've
created for your audience. Take the time to measure, adjust and optimize for success.
22. Influencer Marketing: As we already covered
the modules on creating effective social media posts
and understanding sales, it's now time to dive into
the topic of advertising. Advertising is an essential part of any social media strategy. It helps businesses reach a larger audience and deliver their message
more effectively. In this module, we'll explore modern advertising methods that go beyond traditional ads. Of the most popular
advertising methods today is what's known as
influencer marketing. First of all, let's clarify
who influencers really are. Influencers are individuals
who have an impact on others, either through social
media or in real life. They have a dedicated
audience that follows their work and
among younger generations, influencers are often
seen as role models. People tend to trust what influencers say,
promote, and recommend. Businesses often engage in influencer marketing to
boost product sales, increase brand awareness, or grow their social
media presence. However, a common mistake
they make is hiring the wrong influencers to promote their brand,
company, or product. In most cases, this
involves choosing big names influencers
such as actors, reality stars, singers, or even YouTubers based solely on their large follower counts. It's not inherently
wrong to hire them, the mistake lies in neglecting to assess their
engagement metrics first. The first and most
important factor to consider is whether the influencer's personality and values align with your
brand's identity. For example, if your brand promotes environmental
sustainability, you should ensure that all
aspects of your brand, from your packaging to your marketing materials
reflect that value. Once this is established, find an influencer
whose character traits and content resonate with
your brand's messaging. Beyond alignment, assess
their engagement rate and connection with
their audience. Look for influencers who have built strong relationships
with their followers, a tribe that trusts
their recommendations. These influencers may be more expensive than those with
only high follower counts, but you're paying
for the loyalty and trust they've cultivated
with their audience. Another crucial
factor to analyze is the influencers video
engagement and retention. For example, if a YouTube
video has over 200,000 views, examine its retention graph to determine how many viewers
watch the entire video. If only 10,000 people
watched until the end and your product placement or sponsor segment is at the end, then your advertisements
reach only 10,000 people, not the full 200,000. On the other hand, if most
viewers stay until the end, it indicates the video is
valuable and engaging. This is a key metric
to consider when evaluating the effectiveness
of an influencer's content. Platforms like Instagram and YouTube measure video views
based on retention data, but TikTok offers a
more accurate metric. On TikTok, if a video
has 1 million views, it means 1 million people watch the clip from
start to finish. There is no room from
inflated numbers. By carefully selecting
influencers who align with your brand values and analyzing
their engagement metrics, you can maximize the impact of your influencer
marketing campaigns. Now take a look at
three sided graph, fans, influencers and companies. The goal here is to
create synergy in the overlapping area where
all three circles meet. This is where the magic happens. When fans are engaged, influencers are authentic and companies achieve
their marketing goals. The goal here is to reach
this spot, and to do this, you need to balance
the needs and expectations of
all three parties. Now let's move on to one of the biggest mistakes
companies make. That is providing influences
with a script or a set of pre made sentences to say in
their promotional content. What's the result? A dull, unconvincing video that
feels fake and inauthentic. The problem here is
that people see through it immediately and
they don't like it. Instead of dictating every word, let influencers use their
creativity and expertise to present your product or service in a way that
feels natural to them. Remember that influencers have built their audience
by being themselves, not by following scripts. Give them the freedom to
craft a video that stays true to their voice while
still meeting your objectives. Ask yourself, who
would you trust more? An influencer who speaks from the heart about
a product they genuinely like or one reciting a pre written script
that sounds robotic. Here's an example where
authenticity wins every time. The influencer in
this collaboration should not only highlight the
benefits of your product, but also include a
natural call to action, like encouraging viewers to click a link or make a purchase, all of that without
sounding forced.
23. Choosing the Right Influencer: Now that I've clarified who
influencers are and discuss the key factors to consider when choosing the right
influencer for a campaign, let's dive deeper into
the next crucial step. Finding the perfect influencer who aligns with your
brand values and goals. Finding the right influencer
for a campaign is key. One essential step is to research their previous
collaborations. Have they worked with
your competitors? Do they post sponsor
content too often? Today, many public persons turn their social media profiles
into virtual billboards, posting ad after ad
with little substance. If their feed is full of daily sponsorships,
it's a red flag. Why? Because their connection with their audience
is likely weak. Followers are less
likely to trust someone who only promotes products
without genuine engagement. Instead, look for
influencers who maintain a balanced mix of organic
and sponsored content. Then have a strong relationship with the audience measured by meaningful comments and
interactions, not just likes. Third thing, align with your
brand's values and message. With that being said, let's
make a difference between big influencers and micro
or nano influencers. When choosing influencers
for your marketing strategy, it's important to understand
the key differences between big influencers and micro or nano influencers and
when to use each. Big influencers with their
massive follower accounts are fantastic for brand
awareness and spreading your story
to a wide audience. They're excellent at
putting your brand in the spotlight and
boosting visibility. However, they're
not so effective at persuading people to
buy our product. Why? First of all, over exposure. Big influencers often receive countless collaboration
offers and promote multiple products which can
dilute their credibility. The second thing,
we can and trust. Their followers may see them
more as a brand ambassador than someone who genuinely connects with the
products they promote. This doesn't mean big
influencers are useless. Just better suited for
campaigns that aim to spread awareness rather
than drive direct sales. Opposite to that, we have
micro or nano influencers. Micro nano influencers,
on the other hand, are ideal for building
trust and driving sales. These influencers have smaller but highly engaged audiences, making their
recommendations feel more personal and credible. Why to choose micro
or nano influencers? First of all, stronger
relationships. They maintain close connections
with their followers, often replying to comments and building genuine
interactions. Rarely see the situation where big influencers reply
to their comments. Second thing, less saturated. They typically work
with fewer brands, which means their endorsements
carry more weight, and the third thing
authenticity. Their content feels
real and relatable, which resonates more
with their audience. So how to find the
right influencer for your business and niche. Finding the perfect influencer for business requires precision, research, and the
right approach. Here's a step by step
guide to ensure you're targeting the right people and building valuable relationships. First, hash tags, Hashtags are incredibly powerful tool for discovering influencers
in your niche. By searching for hashtags relevant to your
industry or business, you can find
individuals who already engage with the type of
audience you want to reach. However, it's important to be
careful because some people may occasionally use a hash tag unrelated to the usual content, so they are not true
influencers in that space. Focus on those who
consistently appear under the hashtag and regularly share valuable on topic content. These are the people who
dominate the conversation and have genuine influence
over your target audience. Once you identify
potential influencer, the next step is to reach out, but don't rush into it. Building a meaningful
connection should come before making any
business proposals. Start by engaging with their
content in authentic way, like their posts, leave
thoughtful comments, and pay attention to how they interact with
their followers. This gives you insights into
their personality, tone, and the kind of relationship they have with their audience, which is crucial for ensuring they align with
your brand values. When you're ready
to approach them, avoid diving straight into business with transactional
questions like, what's your pricing or
how much do you charge? This kind of messaging can
feel impersonal and cold, making it harder to
establish trust. Instead, craft a message that
feels natural and friendly. For example, introduce yourself and your business briefly, share what you're doing,
and explain why you think a collaboration with
them would be a great fit. Focus they can add value to your brand and how you can
benefit them in return. The real magic of
influencer marketing lies in creating long
term relationships, not just executing
one off campaigns. Think of these collaborations as partnerships,
not transactions. Don't make the mistake
of hiring an influencer for a single promotion and
disappearing afterward. That approach feels
dishonest and limits the potential
of your collaboration. Instead, treat the influencer as an extension of your team, someone who understands
your goals, believes in your mission, and can authentically
represent your brand. Regularly working together helps establish trust between the influencer and
their audience, which ultimately reflects
positively on your brand. As your partnership grows, you create opportunities
for deeper collaboration, whether through
exclusive promotions, behind the scenes content
or co creating new ideas. When you invest in
these relationships, you build a foundation
for ongoing success that benefits not only your business but also the influencer
and their followers. By being thoughtful, strategic, and authentic in how you approach and nurture
these partnerships, you will unlock the true potential of
influencer marketing. It's not just about
selling a product, it's about building
lasting trust and credibility that can drive
real long term results.
24. Building Relationship With an Influencer: Now with that covered, let's shift our
focus to building strong relationships
with influencers. Once you found the perfect
influencers for your business, the next step is to build a strong relationship with them. Think of influencers
as a one man show. They bring their personality, creativity, and
audience to the table, but they need to understand
your business deeply to represent it authentically.
Here's how to do it. First, what you can do
is to share your story, explain your business goals,
missions, and visions. Them understand
where your brand is headed and why their
partnership is valuable. Then involve them
in the process. Treat the influencers
as a part of your team. The more they feel
connected to your brand, the more authentic
their content will be, not to forget to mention, go beyond the surface. Build a relationship that's
more than just transactional. When an influencer feels
invested in your brand, their audience will
automatically sense it to. What is the outcome here? When influencers
genuinely understand your business and feel
like a part of your story, the content they create
will reflect that. Audience will see them as someone who truly
believes in your product, not just another paid promoter. Over time, the relationship
can evolve into a deeper partnership where the influencer becomes a long term advocate
for your brand, ready to support your
business whenever it needs.
25. Introduction in AI and ChatGPT: Module eight is about
AI and AI in marketing. It's clear that AI is growing more popular with
each passing day, rapidly changing not
just the tech world, but the way we
work, communicate, and market our businesses. Also, artificial intelligence is revolutionizing marketing, offering tools and insights
that were once unimaginable. Integrating AI into
your marketing strategy isn't just an option anymore. It's a necessity if you
want to stay competitive. Companies that
adopt and leverage new technologies consistently outperform their competitors, dominating the market
and driving innovation. The sooner you embrace AI, the easier it will be
to distinguish yourself from others still relying
on older methods. If you're unsure where to start, simply search your business type along with the
term AI on Google. So your niche plus AI. You'll find countless ways to incorporate AI into
your operations, many of which can provide immediate and
impactful benefits. AI has the potential to make your processes faster
and more efficient, saving you time and resources. While it's true that
AI hasn't yet reached a point where it can handle
every business task, the capabilities it
offers today are already astonishing and
they're only going to improve. Take an example that
AI can generate realistic images and
videos in just seconds, tasks that once took entire
teams hours to complete. It can write emails,
craft marketing copy, and handle other tasks
traditionally done by copywriters, sometimes producing results
that are even better. Beyond this, AI is capable of creating music
making human voices. Creating websites and much more. The versatility and power
of AI make it a game changer for businesses willing to explore and
adapt these tools. By incorporating AI into
your marketing strategy, you open up a world
of possibilities. Whether it's automating
repetitive tasks, generating high quality content or uncovering deep
insights from your data, AI can enhance virtually every
aspect of your business. Now is the time to
explore how AI can transform your operations and help you rise above
the competition. First and the most famous HGPT. CHGPT developed by Open AI is one of the most well known
AI tools available today. It collects and processes
information from valid sources and performs research based on the
prompts you provide. Most of us have
likely used HGPT at least once and its
ability to deliver fast, accurate, and insightful
responses is impressive. It's not perfect, of course, I may struggle with complex
mathematical problems. It excels at tasks like writing, offering quick tips, and
providing reliable information. To get the most accurate and
useful answers from HGBD, it's important to learn how to craft effective
commands or prompts. Sure, you can ask a
straightforward question and receive a solid response, but for more detailed outputs, you'll need to structure
your prompt carefully. Let's take an
example where you're developing a business model. ChGPT can be a powerful
assistant for that. Before typing your
request straightforward, you might start with
something like imagine you're a successful entrepreneur
with multiple businesses. I need your help
creating a business plan and providing advice
for my specific niche. The more precise and
detail your prompt, the more accurate professional and tailored DAI
response will be. Approach essentially
programs Cho JBT to respond from the perspective of a seasoned entrepreneur, delivering advice
as thought it came from someone with real
world experience. Of course, you can use this technique for
literally any topic. Another effective strategy is to provide context when
asking a question. For example, your
prompt could be, give me a marketing plan for the Nike brand using
references from the book, How Brands Grow by Byron Sharp. This prompt ensures that
the response is tailored to your specific needs while incorporating ideas from
the reference material. By framing your
request in this way, you'll receive content that is detailed, targeted,
and insightful. Cha GPT can also be a valuable tool for
social media planning. It can help you brainstorm
ideas from Instagram stories, suggest engaging
content strategies, and even refine your
overall approach to social media marketing. Use it in combination with
the strategies discussed in the previous modules to
unlock its full potential. HGVD is a powerful tool. Remember not to rely
on it entirely. Instead, think of it as an assistant that complements
your skills and knowledge. Experiment with it,
implement its suggestions, and let it help you achieve your business goals
more efficiently. The possibilities here are
endless if you use it wisely. Here's a bonus tip for leveraging
AI as a business model. While this course focuses on social media marketing
and brand growth, I also want to show you how AI can go beyond just
supporting your marketing. It can actually
become the foundation of an entire business model. Excellent opportunity
is creating AI powered platforms that offer real practical solutions to everyday business needs. For example, think
about websites that generate designs
automatically. A great case is
YouTube thumbnails. Imagine a platform where
users simply type in a short description of the
style or theme they want, whether it's bold and colorful, minimalistic, or professional. Within seconds, the AI generates ten different
thumbnail options ready to use. No need for expensive designers or hours spent in editing tools. Users would pay a small fee
for each batch of thumbnails, making it affordable and time saving solution for
content creators. At the same time, you, as the business create
a steady stream of income by providing a high
demand efficient service. It's a win win situation
where customers get instant results that help
them grow their channels, and you build a scalable
business powered by AI. And this is just one example. The same model can
be applied to logos, social media posts,
blog visuals, even short video content. The key here is recognizing
where people need faster, easier solutions, and
using AI to deliver them.
26. AutoGPT: We've seen how AI tools like Chat GPT can support
your marketing, from writing content
to generating ideas. But now let's take
it a step further. In this video, I want to
introduce you to Auto GPT, a tool that doesn't just
help you with single tasks, but actually plan, breakdown, and complete entire
projects on its own. It's like having a team of
mini AIs working for you, handling everything
from simple questions to complex business challenges. So let's take a
closer look at what Auto GPT is and how
it works in practice. So what's Auto GPT? Auto GPT or autonomous GPT is an advanced AI tool that takes automation
to the next level. It's designed to help
you reach your goals by autonomously
breaking down tasks, delegating them to agents
or mini AI processes, and solving problems
step by step. It works seamlessly
handling tasks from simple queries to
complex challenges. How Auto GPT works in practice? Let's take a real world
example when you're business owner looking to find potential customers
for your product. Here's how Auto GPT can help. First one, input your task. You provide an
instruction like find potential customers
for my product and book a meeting with them. Second thing, task breakdown. Auto GPT divide this
instruction into smaller tasks. Searches social media and
professional networks like LinkedIn to identify people
who feature target audience. Then it collects relevant
information such as their profession and
interests, and in the end, it cross references
this data with your existing database to ensure you're targeting
new prospects. Third thing, execution. Auto GBT initiates personalized conversation with these
potential customers. Already knowing who they are and what their
interests are. It schedules meetings based on availability and adds them
to your Google calendar. Then you receive a
notification meeting scheduled with then customer
name on Friday at 10:00 A.M. This is just one of
thousands of use cases from researching markets
to generating leads and automating scheduling, Auto GPT simplifies
and accelerates processes that would otherwise
require a dedicated team. How to use Auto GPT. To take advantage
of this technology, you'll need some basic
programming knowledge. Python, for example. However, even without
programming skills, solutions exist for
seamless integration. For instance, tools
like Asian GPT let you use Auto GPT
directly from your browser. All you need is access to page GPT for account
and your API key. Simply paste your key into the platform and
you're ready to go. Now there's a question
why to use Auto GPT. The benefits of
Auto GPT are clear. Efficiency, it works faster than a human team performing
tasks like research, outreach, and booking
with precision. Then scalability. You can handle multiple
tasks or projects simultaneously without
adding extra workload. Also, it's cost effective. It reduces the need to
hire for repetitive tasks, saving time and money, and we have versatility. Whether creating
logos, conducting detailed research or
launching campaigns, Auto GPT can handle it all.
27. AI Sites And Platforms For Starting Online Business: Now I will show you
some AI tools and platforms that can help you
start an online business. The first one would be
Shopify and Shopify sidekick. Shopify is one of the most
popular ecommerce platforms offering everything you need
to run an online store. It allows you to design your store front using
customizable templates, manage inventory, process
payments, and track orders, sell physical and
digital products, subscriptions or services, and access building
marketing tools, analytics, and app integration
to grow your business. Sets Shopify apart
is Shopify sidekick. It's AI assistant. Side kick leverages insights
from Shopify's years of data and experience with hundreds of
thousands of businesses. It can help you design or redesign your store
to optimize sales, understand market trends, and suggest strategies
tailored to your business. Also, it can identify
what's trending, what products should
go on sale, and more. Side Gig brings advanced
personalization and automation, giving your store a
competitive edge. After that, we have recraft AI. Recraftt AI is an
exceptional toolkit designed for creative
professionals and designers. With this platform,
you can create a variety of visual
assets such as icons, vector images, logos,
photo realistic pictures, and even three D models. Whether you're
working on branding material or promotional content, this site offers diversitility, needed to bring your vision
to life effortlessly. For entrepreneurs looking to validate their business ideas, validator.ai serves as
a valuable resource. This platform provides clear
feedback on your concepts, offering detailed
explanations and practical advice to
refine your ideas. It even identifies
potential risks, helping you anticipate and navigate challenges effectively. Think of it as having a
knowledgeable mentor guiding you through the
critical early stage of building your business. When it comes to
naming your business, naming magic.com is a website that can
help you with this. Generates creative and
relevant name ideas tailored to your
needs while also checking domain
availability to ensure you can establish an online
presence effortlessly. This site takes the stress
out of branding and helps you find a name that
resonates with your vision. Then we have logo ai.com. This site will help you
create a logo and provides logo designs specifically
tailored to your industry. You can further customize these designs to align with
your brand's identity, allowing you to have
a professional logo ready in just a few minutes. No need to hire a designer or
spend hours on the process. Then for professional
voiceovers, for your content,
you can use murf.ai. This platform generates
natural sounding text to speech voiceovers perfect
for social media videos, presentations, or any
content requiring narration. With support for
multiple languages and high quality voice options, it ensures your content sounds
polished and professional, even if you're not comfortable
recording yourself. Taking things a step further, synthesia dot o combines text to speech technology with
AI generated video to create engaging content. You simply input your script, and the platform
produces a video featuring an AI
generated presenter. This tool is perfect
for those who want professional looking
videos for tutorials, corporate presentations, or social media content without appearing on
camera themselves. Lastly, captions AI simplifies the process of adding
captions to your videos. It automatically
recognizes speech and generates accurate captions, supporting multiple languages. While it's incredibly
efficient also allows manual adjustments to ensure
everything is perfect. Those were some
websites and tools to keep in mind when starting
your online business. Get creative and combine these platforms to get
the most out of them. These examples highlight
how AI tools can revolutionize the way you
work and grow your business. There are countless websites and applications available
to assist you, and I highly encourage
you to explore them yourself and experiment
with their capabilities. This is just a glimpse
of how AI can transform your business operations and open up entirely
new opportunities.
28. Class Project: And that's it. Thank you so
much for taking this class. Now it's time to put what you learned into action with
a simple class project. Here's what I would
like you to do. Choose one of the
strategies we covered, whether it's reaching
out to a brand, optimizing your content
for engagement, or trying a growth technique
on Instagram or TikTok. Then track your results
and take a screenshot. You can share a screenshot via analytics from
the past 30 days, a message showing
a collaboration you secured with a
brand or influencer, a screenshot showing
how many views likes or shares your
real or TikTok received. Or even better if
you create a video using AI tools and it
reach a large audience, share those results with us. Once you have your
result, upload your screenshot in the project and resources section below, along with a short description of what you did
and how it worked. This is a great way
for giving me and other students a chance to
celebrate your progress. I'm really looking forward
to seeing what you create.
Mirko Jeremic
