Sketching your Logo Ideas and Making Them a Reality! | Lindsay Marsh | Skillshare

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Sketching your Logo Ideas and Making Them a Reality!

teacher avatar Lindsay Marsh, Over 500,000 Design Students & Counting!

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Class Preview


    • 2.

      Spa/Yoga Logo - The Sketching Process


    • 3.

      Spa/Yoga Logo - Vectorizing Our Logo


    • 4.

      Spa/Yoga Logo - Mock-ups and Brand Application


    • 5.

      Pizza Branding - Sketch to Final Product


    • 6.

      TIME Logo - Finding Concepts Quickly by Sketching


    • 7.

      BONUS: Coffee Bar Logo - See my sketching process in full


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About This Class

Sketching out our ideas has never been easier!

Sketching out your logo and branding ideas can not only increase your creativity, but make the whole logo design process quicker and much more of a smooth creative process!

This class walks you through four different sketching examples, and shows how I transformed humble sketches into final finished concepts including the vectorization process.  

I will be using the procreate app for my sketching, but you can also use a simple pencil and paper!

So, let’s learn together! 

Meet Your Teacher

Teacher Profile Image

Lindsay Marsh

Over 500,000 Design Students & Counting!


I have had many self-made titles over the years: Brand Manager, Digital Architect, Interactive Designer, Graphic Designer, Web Developer and Social Media Expert, to name a few. My name is Lindsay Marsh and I have been creating brand experiences for my clients for over 12 years. I have worked on a wide variety of projects both digital and print. During those 12 years, I have been a full-time freelancer who made many mistakes along the way, but also realized that there is nothing in the world like being your own boss.

I have had the wonderful opportunity to be able to take classes at some of the top design schools in the world, Parsons at The New School, The Pratt Institute and NYU. I am currently transitioning to coaching and teaching.

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Level: Beginner

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1. Class Preview: sketching out ideas has never been easier sketching out your logo. Branding ideas cannot only increase your creativity but make the whole logo design process quicker and much more of a smooth grade of process. This class walks you through four different sketching examples and shows how I transformed humble sketches and finally finish concepts. I will be using the procreate at for my sketching in this flats, but you could also use a simple pencil and paper. So let's spark some creative ideas. Let's learn together. 2. Spa/Yoga Logo - The Sketching Process : with love or design. Being able to sketch out your ideas with pencil and paper is the best way to spark of creativity. Sometimes I struggle with certain logo designs. When I hopped right into illustrated with Pin Tool, I feel like with a pencil and paper, I can sketch out many ideas more quickly, and I'm more free to experiment mistakes because it's so much easier to draw rates. I wanted to show you how I incorporate sketching this kind of sketching process into my level brainstorming sessions today I'm using the procreate app that is compatible with the iPad in the apple pencil. But you do not have to have applications or an iPad to get started sketching out your ideas . Everything I do in the section could be done with traditional pencil on paper. Okay, some have the procreate app open. Of course, you can have just a standard pen and paper that you can do or a pencil and paper toe to do the same concept ing process. So a little bit about the logo brief. The company name is called Swan. It's gonna be a high end spa, so they're gonna offer massage services, yoga um, any kind of service like that. So I thought when I was thinking about the name, I thought, Okay, Swan will, a swan. I can kind of see a swan being developed out of this s shape. So what if I made this a swan, but also made it look like the S of the lettering? So this would be really hard to do with the pin tool, cause there's lots of curves, so let's kind of go back in time or use your eraser for using a pencil or a and traditional methods. So let's start to sketch out a little bit of this. So in this example, I'm just tryingto sketch what I think would be a really good s shape, with maybe some wings coming out of it. I really want to make sure the S is distinct. And maybe I can have the opportunity to make the wings a different color so that I could make the s a separate color and have it stand out because I really want people to see the swan symbol, but also make out the S so that they see the s and this one symbol, one of great things about sketching with traditional methods or using the procreate app is I can erase and start all over where I could have six or seven different versions of the swan. So if I draw one and I think it's horrible, I race it, I start over. I just keep doing it over and over and over again. Still, I feel like I could find a kind of a right match or ah, right curves or angles. And that takes time. And so, Ah, if I did this with the pin tool, I would be, Ah, it be a little bit of a harder, longer process. So this is just so freeing to be able to just sketch and draw in color. And I can do this anywhere to be able to find that right. Perfect. Simple. Okay, so now let's smooth out our picture here a little bit. I like the basic shape. It's not perfect, but that's what the pin tool will be when we bring this into illustrator and we start to trace it. I'm just getting the shape. Scanavacca better shape tends, smoothing out certain things that I want to be smoothed out. We'll make that smoother and take our brush tool, thicken anything we want to thicken. So we want to thicken this line here. We can do that. Make it stronger. Make that one stronger, This one little skin here. Make that stronger because we want to have this logo be viewable when it zoomed out so it have nice, thick lines. It's always nice to have defined shapes in your logo. Nothing that's too wimpy or weak that's not gonna be able to be seen when it zoomed out are very small. So that's that's a good basic shape. That's all kind of jagged. That's okay. We're gonna bring that in, smooth that out with the pin tool. Let's do one or two other kind of concepts to see if we can find a better direction. And if not, we could take this in into illustrator and start to begin the vector rising process. So this is sped up a little bit just for the sake of time. But I decided to try one that wasn't dependent on the S concept, where it was a standalone swan, maybe in a pool of water, and we could put the logo or the typography below it just to kind of have maybe a symbol that they could put on towels and water bottles and different things that they would need that could look really nice, stand alone and not worry about trying to do the yes and addicted to this point where I realized maybe the s concept is a little stronger, but it doesn't hurt to doodle and draw this out because we didn't waste hardly any time. I spent about 10 minutes playing around with this little concept and realized it was neat. But I think kind of doing it play on the S is probably a stronger concept overall. So I'm doing a few final tweaks, just kind of smoothing out some lines. Why have a chance? The smoother the lines, the easier it'll be to get your eyes were bringing in Illustrator. And once I feel happy with it, I'm going to export. This is a J. Paige. And just put that J peg into a new canvas and adobe illustrator and I will see you there. And we're gonna go ahead and trace over our logo and smooth out anything we want. Smooth out at that point and then will be really close toe then working with the typography part of the logo 3. Spa/Yoga Logo - Vectorizing Our Logo: So now it's time for the victory ization process off our swan illustration. So I brought this as a J peg. It just kind of exported from procreate and sent it via email to my main desktop computer. Where can go into illustrator hand, could go and grab that pin tool and start to trace it. So this is a little bit more of a complex illustration because of all the curves. So I'm just gonna have to go at a steady pace. You noticed all this rough lines were gonna be smoothing that out as we did the pen tools. So let me make it a stroke and making a very visit color so well, kind of orange color so I can make out the difference between the illustration and stroke making kind of averaging out everything they can get smooth going along the edges, make a lot of stops along the way. I'm not sure how good you guys are with in tool, but it takes some practice to really master it. I'm still after 13 years working on it. In this little tiny part I'm gonna make my stops quicker and quicker, my little points where I click create anchor point. We'll slow here. I can always go back and noodle with anchor points if I don't like a certain curve. - Okay , so I finished up the victory ization process, and I'm gonna flip this to a neutral color. And I don't give me the chance to go and noodle around with the different anchor points. Maybe add anchor points and that's with handles. Make it a little more to my liking. Would be thickened lines if I need to think in them. We're gonna do that here for about five minutes and then hopefully have a finished Lobel mark, and then we could start looking with her typography. 4. Spa/Yoga Logo - Mock-ups and Brand Application: trying your style brand colors. Font choices out on different practical real world objects is so vital in finding out logo brand choice will be the most flexible and adaptable for your client means. Take, for instance, this water bottle mock up. I was able to take the watercolor background that I created and procreate and kind of integrate that within the branding process to create some really neat background textures. So just being able to apply the logo and finding out that maybe a plain background was working and needed some sort of texture and that's gonna wear this iteration of the little came from kind of a more finished texture pattern came from. I was also able to play around with a stronger orange color to kind of counter with, I think, cool colored water texture background, and I was able to test that out. Of course, the clients have the final say, so they can figure out Hey, I love the subtle look where I really love that pop of color. So being able to test that out so critical it was need to find other types of application to the brand, including even apparel like a pair of yoga pants because when a client sees that, they could see that the brand that you're developing could be versatile and applicable to different items. 5. Pizza Branding - Sketch to Final Product: So what's great about being able to sketch out your ideas? You come up with the ideas as you're sketching amount. So let's say we have Ah, pizza place And let's say they have the word pizza and their logo. So just the simple act of writing it out by hand, we could start to go. Okay, so we have these two Z's here, and I'm already starting to see kind of some pizza shapes just right here in this area and here. So those two little areas are now maybe some white space opportunities to be able to bring out pizza. So now I'm gonna do some little small pepperoni. And there you go. You can even have another slice, another slice. You know where you can keep it. Simple method could be neat to do that. So you just have kind of a quick little example of how I can make that happen. You can apply color to this little pepperoni ease whatever. Let you bet So have a black line. Maybe it's more subtle when you bring it into illustrator, You can have fun and really play with a slow go and play with that white space that's created. You can recreate this font in a, um, upon an illustrator, as opposed to a hand written to make it look sharp in modern. So there's a lot of neat things you can do who that took a little time to figure out, didn't it? It should take a little time to find the right font Choice in color combo that feels right to you. I wanted to show that process of noodling around with the logo as it is completely normal to go back and forth on a lot of different aspects of the design, and right now I'm playing around with the color choices. I'm wanting the Z to be kind of like a baked bread color, and I wanted the pepperoni is to remain red so that they become an obvious white space figure within the Z. If I didn't have the pepperoni red, I would I would be afraid that maybe the the white space pizza wouldn't be obvious enough. So in the end, I decided to settle for a sand Sarah font because I thought it was a little more contemporary and will go with my final theme. We're gonna kind of show some little mock ups. I got these mock ups on graphic burger dot com Here, I'll show you in a minute. Ah, and it's a great place to go get those mock ups. Place your logo on these mock ups and see if you like how it's going. It can help you test color. Um, it kind of help you settle on some final final branded colors. I ended up with a couple different variations, one that could work on a lighter background, one that could work on a darker background and also want to deploy this too soon. Realistic real world applications to kind of see what background color and other color things that come up with. I think the brainstorming process was made easier by starting with a traditional sketching method, because I might not have seen that little space unless they started to play around with it . So I highly suggest starting out little logo design with the sketching process. You never know what that humble little sketch will turn into 6. TIME Logo - Finding Concepts Quickly by Sketching: So let's take a time. For example, it's right out the word time, very simple. And now we can look for an opportunity to incorporate time into this logo somehow. So there's some ways I've seen it done like this before, which is really creative. Get my eraser tool. I've seen it done where they put the colon of time in the place of the I have seen that done. That's pretty creative, but that's already been done before. Think of other ways. So I'm starting to see kind of these lines here and here. They almost look like they could make up a clock. So what if we did? The center was do a different color and something bright, so that could be the center where the hands of the clock come together. This could be one hand, and this could be the shorthand. So you have a long hand in a sure hand. All of a sudden, we have a really cool, creative logo on. You can keep kind of concept, and you could bring this into illustrator get some nice clean font. Retrace this with the pin tool and and kind of kind of really polish. It up, but this is just something. In a couple of seconds, you can sketch it out. Nothing beats being able to draw things with your hand because that's where the creative process really happens in your brain. And the pinto can sometimes hinder that just because it feels so final. When you're on the pencil with this, I can erase it. I can draw over. It just feels more natural. So definitely experiment was sketching on paper and pin, uh, and pencil. Just because it just really opens up that creative process and makes things happen much quicker than if you were just open up illustrator start designing. Although there's some locals you could get away with doing that some logo's, it's better than that. 7. BONUS: Coffee Bar Logo - See my sketching process in full: as an extra bonus video, I'm going to demonstrate my sketching process in a typography based logo for a restaurant and coffee bar. When I was having coffee this morning, I noticed an old fashioned to on my coffee cup. I started with that as me inspiration for the two local concept. You could see later on that I change it drastically as they continue to sketch out for the Indians. The eventual company name will be 20 degrees. So I wanted to play around for two but also had a way work in that zero and the degree symbol I bring this into Adobe Illustrated affect Arise. It took me about 20 minutes, not only trace it with the pin tool, but to use the curvature and pin tools to noodle around with the anchor points to find the right curbs and flow. - I hope you enjoyed seeing this process and how important and wonderful, sketching out your ideas on pen and paper procreate