Shortform Storytelling: Creating Impactful TikToks and Reels | Sophia Smith Galer | Skillshare

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Shortform Storytelling: Creating Impactful TikToks and Reels

teacher avatar Sophia Smith Galer, Journalist and Content Creator

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.



    • 2.

      Project overview


    • 3.

      Why vertical video?


    • 4.

      Competitor analysis


    • 5.

      Picking your idea


    • 6.

      Scriptwriting: Length


    • 7.

      Scriptwriting: The Hook


    • 8.

      Scriptwriting: Engagement Drivers


    • 9.

      Filming: How to frame and light


    • 10.



    • 11.

      Music, subtitling and cover


    • 12.



    • 13.



    • 14.



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About This Class

Are you eager to make your mark on TikTok and Instagram, two dynamic platforms where you can go viral with storytelling in seconds?

Do you want to learn how to bring your content to the masses, and build a vibrant community around your work?

In this Skillshare class, I’ll share my expertise and guide you through the art of shortform storytelling on TikTok and Reels with my definitive explainer strategy. Whether you're a beginner looking to chart your TikTok strategy or an intermediate content creator seeking to refine your skills, this class is designed for you.

 What You’ll Produce: A video to be posted on Instagram or TikTok (or both!) using my tried and tested strategies

What You'll Learn: 

  • The principles of storytelling in shortform video
  • Crafting compelling narratives in 90 seconds
  • A video’s entire journey, from ideation and scripting through to editing and publishing
  • How to leverage TikTok and Instagram for impactful journalism and storytelling
  • Speeding up your workflow 

What You'll Get:

  • My Reel & TikTok creation resources FOR FREE
  • A video optimized for social media 
  • A video strategy that will help you go viral in 2024

By the end of this class, you'll have the skills and confidence to create captivating TikTok stories that resonate with your audience and get hundreds of thousands of views.

Join me on this exciting journey into the world of TikTok storytelling and unlock the potential of shortform video as a powerful storytelling tool. Let's get going now and start sharing your stories with the world!

Meet Your Teacher

Teacher Profile Image

Sophia Smith Galer

Journalist and Content Creator


Sophia Smith Galer is a multi-award-winning journalist, author and content creator with more than 160 million views on TikTok and Instagram. She appears regularly across British media as a social media expert in addition to her viral news investigations.

Sophia's push for representation in newsrooms for younger audiences and the stories and platforms that matter to them has won her a series of accolades, including the British Journalism Awards' Innovation of the Year in 2021, a spot on the Forbes Under 30 List and recognition in British Vogue as one of the 25 most influential women in the UK in 2022.

TikTok also named her amongst the top 100 UK creators two years in a row.

She has worked previously for VICE News and the BBC World Service. She is now freelance. See full profile

Level: Beginner

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1. Introduction : I've had more than 140 million views on Tiktok, and I didn't do it through lip syncing or dancing. I did it through telling stories and explaining facts. I'm Sophia Smith Gala. I'm a journalist and Tiktok creator and I helped to pioneer Tiktok journalism the United Kingdom. Where I'm from, I got famous using Tiktok to publish original stories, journalism, and explainers about the world we live in. I've gathered more than half 1 million followers making this kind of content. And you can too without thinking about it. You've already been doing this storytelling for years with your friends and family. Now it's about shaping the skill that you will already have for the age of vertical video. Vertical video is exactly that. It's smartphone friendly, short form content, The kind we see on Tiktok in Instagram reels and Youtube shorts. Social media has become one of our main sources of news and information. So if you aren't platforming your message there, no one is going to hear about it and no one is going to share it further. I've also been responsible for viral videos at my two former newsrooms Vice News and the BBC, across different platforms. And I've won awards for it, including that one over there, The British Journalism Award for Innovation of the Year. When storytellers tell me that they're struggling with getting to grips with Tiktok and Instagram. Sometimes they say they don't have the video skills for it or they feel like they don't have enough time to do it, or they lack a bit of camera confidence. I can make all of those obstacles disappear. And that's what I'm going to do in this class. I specialize in Tiktok and Instagram. And as part of this class, you'll be uploading a project which is a video in the style of either a Tiktok or a reel. You'll be uploading a video in my explainer style, either to Tiktok, Instagram, or to both of them. I want to empower you to pick up a phone or a camera and realize that that is your path to engaging millions of people with the stories that you have to tell. The next step is to explore what we're doing for the class project and think about what it is you want to do with Tiktok and with Instagram reels. What is the story you want to tell? What is the story that's important to you? 2. Project overview: What is the class project that we're going to be doing? Well, we're going to be making an explainer video. It does what it says on the tin. You spend the video explaining something. And I'm going to explore why this format is so useful for us and why I've decided to pick it for this challenge. These are one of the most successful video formats out there. When you're explaining a topic, it really encourages people to get involved in the engagement. So I'm talking about commenting, liking, sharing information, and news content is some of the most viral ammunition we have as content creators. Two is that you've probably already noticed they have a way lower production value than some other popular video formats in the past. I'm thinking, for example, of logs. Think of all the amount of time and effort it takes to film a log. Compare that to an explainer that we sort of script film edit post, often even within an hour. Low production value means fewer bells and whistles, and we can get them out quicker and make more of them throughout the average working week. The best way to start making these kind of videos, or change your current video strategy to making them, is to just do them. I get a lot of people telling me, oh, I really want to tiktok or I really want to make reels, but I feel very nervous about it. And when I ask those people, especially, oh, well, have you made any yet, they always say no. So the best thing you can do, which is why it's wonderful that you're watching this class, is that you're here to actually just make one get over that first hurdle and it will be a huge confidence boost video. Really is technical, so it's not the kind of thing that you learn a lot of in a textbook. It's great that because this is a video as well, You'll get to see a bit of how I actually do things. But you're really going to learn and benefit the most from this class if you actually do the stuff. So I can't wait to get started. What do you need for this? Well, you need something to film on. I recommend either a smartphone or a camera. So if you're using a smartphone, I tend to just film in the camera app. You don't need to get anything else. Certainly if you're just starting out. If you have a camera, I, for example, use a DSLR with a mirrorless lens and I can watch myself as I'm recording. Slightly higher production value. You really don't have to do that. That's just if you decide that your style of content requires it, you don't need lighting or extra audio equipment. But in this class, we will explore whether you would like to add some of those things to your current filming set up. And indeed, you may need to if your sort of usual filming environment doesn't have the best things in it for you to create the best video. In terms of software you're going to need to edit. I never use the in app editing of platforms like reels and Tiktok one. That's because I'm making this video for multiple platforms, so it's far easier to make it off platform and then introduce it to social media and video platforms. And the other reason is that it's actually a lot quicker for me if I can edit on desktop. It's also quicker for me if I can use just a really decent piece of software. So one that is currently freely available is cap cut, so I recommend you get your hands on something like that. You are going to need about 20 minutes, at least, of storage or memory before you start filming. So make sure there is the space on your phone or camera before we begin. The last thing that you're going to need is a Tiktok or Instagram account or indeed both of those. I highly recommend that whichever and whatever video you make as part of this class, you upload to both of those platforms. But I completely understand if depending on where you live or depending on your niche, your vibe, you may prefer to just put it on one of them. That's completely fine. Just make sure you have one of those apps on your phone before you begin. I've had a lot of fun also making some free resources for you to use as part of this class. So make sure that you download them and then I think we're ready to get started because they are worksheets that are going to help you with a number of the exercises that we're going to be doing to understand why it's important to make vertical video right now. If we want our storytelling to reach the masses, we really have to get to grips with how this happened, how the vertical video revolution began, and how we can continue to feed it and be a part of it. And so in the next class I'm going to give you a bit of an explainer on that. 3. Why vertical video? : In this lesson I'm going to be explaining some brief facts about Tiktok and the social media video revolution that it started. Because once we understand what Tiktok did, we as creators do make better Tiktoks and Instagram reels. It's worth pointing out that the lessons I'm giving you are also useful for Youtube shorts. It's just those videos are slightly shorter. If you're interested in making them as well, apply all the things you learn to that platform as well. The growth of Tiktok has been exponential since the app first began. Look at this graph for example, and how quickly Tiktok grew as an app. Especially in comparison to how other platforms like Instagram, Facebook, Twitter all began and how they grew. No app has ever been downloaded and used so much, so quickly as Tiktok. And this is what happened next. Tiktok demonstrated that it changed the Internet with this hyper powerful recommendation algorithm. And there was a shift, really, in social media from a social media environment where we were following people. Do you remember, for example, when Instagram, even Twitter, was far more about you following someone and then you seeing their content. Tiktok essentially changed the social graph of the Internet. So now we see far more videos online of good content creators making stuff that interests us based on what we like to watch, who we may have never even heard of in the olden days. We used to see a lot more of the people who we had heard of. The people who we were already following. The Tiktok algorithm is not about that. The Tiktok algorithm on before you page will surface content to you based on at least two things. It's based on a lot of things, but here are the two things. We won a game. One, it's based on content that's going viral. It's based on content that's driving a lot of engagement to anyone who comes across it. And feeds are also based on what we've previously viewed. So our existing viewing habits, the kind of subject areas we've already told Tiktok, we like watching the content of feeding us more videos that satisfy those needs. Really high quality content plus content that interests us. Because we like watching, let's say, I don't know explainers about the news. You, the viewer will stay longer watching Tiktok because you're interested in it. Average watch times for Tiktok are getting pretty long. I remember even a couple of years ago they were something like 53 minutes. We're spending longer and longer scrolling videos on Tiktok because they're really good. Instagram and Youtube were like, hey, Tiktok is having all this success. We need to mimic it. We need to start serving this kind of video as well. We need to start building these kind of algorithms. That's why this class is about Tiktoks and reels. Because I've noticed that the same strategy that I'm using on Tiktok, the same strategy I've been using for four years, is now going really viral on Instagram. Because both platforms want to keep us watching for longer. Remember, this is how platforms make money off us with advertising. Making good quality explainer video for over a minute long is the way to be going right now, to the point that last week I made a video in the explainer format in the same style and techniques that I've been learning for four years on Tiktok. And I got 90,000 followers on Instagram in one week. That has never happened to me before in my entire social media career. And it wouldn't be happening if Instagram wasn't copying Tiktok so much. This increased time we're spending on the apps is also why I'm encouraging you to start thinking of videos for over a minute long. Apart from the reasons I've just given, these videos are currently at the time of filming, being the most sort of amplified by the Tiktok algorithm. If you are a creator who wishes to monetize, they are the videos that are also the most monetizable on the platform. And currently, Instagram is amplifying videos that are up to a minute, 30 seconds. So that's the kind of ideal length we're going to be exploring here. Are shorter videos still going viral, 100% right now on Instagram, I'm seeing a lot doing very well, but we're actually seeing less of them being amplified on Tiktok than we used to say a couple of years ago. I used to make shorter videos all the time. I have had to change the kind of video output I make as the algorithms change. That's just the way it is on here. And I encourage you to also be adaptable to any algorithm changes that happen in the future. Because they will happen. So let's start thinking about the kind of stories that you want to tell on these platforms. People tell me all the time that they want to Tiktok or they want to start tiktoking. And I say to them, okay, what do you really want? Because yeah, we want to Tiktok. But actually we want to be on there because we want to get something out of it. So go to your exercise worksheets. We're now going to brainstorm a bit about what it is exactly you want to get out of making vertical video. Is there a job that you're after that has asked for Tiktok expertise, for example? Is it more that you want? Loads of followers? Is it that you want the perceived fame or prestige that comes with having loads of followers? Is it that you're trying to sell an idea or a product and you're trying to get more people buying the product or believing in a certain idea or concept. Knowing what it is you want to get out of the platform is going to just funnel the style of storytelling that you do slightly. You having that little bit of direction is going to help your audiences understand who you are and that's really, really valuable in the world of vertical video. So please take a couple of minutes to decide what you want to do. And don't feel like this is the goal or ambition. You feel like you have to stick to forever because you don't. My goals and ambitions have changed on there. My one caveat is that there are two things that audiences really crave on these platforms, personality and authenticity. This is an example of what audiences most enjoy watching on different social media platforms. And as you can see, when it comes to all of the platforms that are now serving vertical video, Youtube, Instagram, Tiktok. They want personality, which brings me to my second point. They want authenticity. So if you go on these platforms and you start sort of trying to make out that you're someone special or that you're someone that you're not. Audiences are really savvy, they're going to spot it straight away. And they may just think, oh, this is frankly to trad media, or this isn't the kind of vibe I'm after on this platform. Having a personality or showing personality does not mean extra version, It just means being yourself and imagining that the camera, the phone, the whatever in front of you is your friend. So once you've figured out why it is you want to Tiktok, we're going to do something very briefly called a competitor analysis. This is going to be really useful for you to work out where it is your content is going to sit in the social media ecosystem. 4. Competitor analysis : If you haven't developed your own taste on Tiktok and Instagram, and by that I mean that you haven't decided the sort of stuff you do like and don't like, you need one. This is the time to be judgmental. This is the time to think, ooh, I really like what this creator does. I wonder if there's a way I can emulate it. And this is also a time to be like, I really don't like what this creator does. Perhaps it's their delivery that I think is a little bit unnatural, or I really don't like how they frame their videos. Developing taste is going to make your content a lot better, but also it's going to start helping you to work out who else is making content in this space. You might, for example, be in a niche where you realize, wow, actually all the other creators in this space have a really high production value. Therefore, if I want to make content in the space, is that something I almost have to compete with? On the other hand, you might be in a niche where everyone has a really low production value. And so in order to look the most organic and be the most authentic to what is going viral in the space, you might think the opposite. Another thing about the competitor analysis is to try and work out what your unique selling point is and why someone might want to watch your videos over someone else's. This is a time in social media and I'm thinking especially of vertical video on platforms like Tiktok and Instagram, where they are already quite highly saturated with good stuff. So when I started on Tiktok over four years ago, now, I was one of the only journalists on there in the UK. So it was quite easy to bring and actually define this niche, define formats like the explainer because there wasn't much competition. What has happened since is that now loads of journalists, loads of newsrooms are doing explainers. And I have had to keep being distinctive against the backdrop of all of that. To work out how saturated the platforms are with the kind of content that you want to make, we have to start kind of testing the platforms. I would be searching keywords or questions in Tiktok, I would be searching keywords or hashtags in Instagram. Let's imagine for example, you are a plumber. You want to start making content about plumbing, you need to be searching plumber, you need to be searching any phrases you may know as a specialist in this field to see if there's already high quality content in this space. If there is high quality content in this space, are there plumbers on there of the same background to you? Or do you offer perhaps a bit of diversity? Something different in this field, is it that There are plenty of plumbers, but all of their content isn't quite built for the Tiktok real generation. Could you be that plumber? A way that I try to stay distinctive is that as well as being a journalist and often historically bringing news explainers to my audiences. My audiences know that I love making content around languages, and I make language news content. I do explainers around linguistic facts. And a lot of people in this space tend to be academics or linguists. They do not tend to be journalists. They're certainly not British journalists. Can you see already how it sounds like, Oh yeah, What Sophia's doing is quite unique. You need to think about what's going to make you unique. You already are unique because you're you, we're all special. It's just about logging into that. And if there isn't a single plumber online, you need to start looking for people who might be adjacent to you, whatever the analogy is for your niche. So yeah, if I was a plumber and I found no plumbers online, I might start looking for electricians, Gardeners, seeing the kind of content that they make. Certainly as a journalist, I always looked towards emulating brilliant storytellers who weren't journalists. A lot of them were sort of full time content creators or Youtubers who are amazing at telling social media first stories in a way better way than journalists from traditional newsrooms are. After doing all of this, you're going to be able to identify and name some people who make content that you really like. So it's time to go back to the worksheet. And I want you to identify three creators whose content you really enjoy. One or two of them should be in your niche. But for the third one, I'll let you put someone whose content you just think is really cool. And for each creator, you need to identify why you like their content. What is it that they do that you think is really good? So this is great. You now know why people are investing so much effort into Tiktok and Instagram videos at the minute. You also know why it's important to work out where you fit in the social media landscape. It's time to come up with your first explainer. 5. Picking your idea : This lesson we're going to pick an idea for your first explainer. Now you can really kind of do anything with this, but what I'm going to do is give you a bit of direction, which is hopefully going to help you create a really interesting video. In this lesson, I'm going to give you three formats that I've seen performed particularly well. I do the first two the most, but the third one is one that I have seen literally transform the follower engagement fortunes of so many people online. And I think it's important that you do it if you can. Okay, so the first one, my favorite one, the information gap. Is there something that you know about or that you found out about recently that blew your mind? Because you were like, how did I never hear about this? How do people like me not know about this? Maybe it's a piece of information that can change or improve our lives. Maybe it's just a really cool fact that you haven't been able to stop thinking about since you learned about it. It's even better when you are the best person to explain this information gap. So maybe you have expertise or a specialism, or you have an identity that makes you the best person to talk about this fact. So I make a lot of content about language and etymology and I have an audience who follow me for that. They want to see me talk about words and where they came from. I wrote an explainer talking about where the word onion comes from and why our word for onion is really different to other languages words for onion in Europe. Why do we call onion onion? When most of Western Europe calls it something like pull, it satisfied an information gap because people didn't know how their language got their word for onion or why we say this or that, language says that. So it did really well. In fact, on Instagram it got 5 million views. And now there are a lot more people in the world who know the history of the word onion. Never thought I would be responsible for that. Let's move on. The second thing that you could explain or tell a story about is a news story or something that is currently unfolding in world events. I come from the news industry and I can tell you that news tends to be one of the most highly performing content areas online. We're humans, we love hearing about the latest thing or something that's unfolding again, this thing that is happening in the world. Do you have the expertise or the identity that makes you the perfect person to try and explain what's going on to audiences. Not only might you be updating them on something that they've never heard about before, which they would love to hear more of. You might be explaining a detail to it that no one else is talking about. Even that phrase, no one's talking about this. How many times have you seen that on a viral social media post? You could be the one going viral, giving people this urgent information. This actually happened to me on a video that I made about a case that was happening here in the UK. A video about reproductive rights. Someone here had been sentenced to prison. And I had a lot of my colleagues in the kind of feminist content creation space, informing the world what had happened. So they were making this sort of updating news story explainer, which was good. I saw a lot of them doing well, but I noticed that no one was talking about a particular data privacy point in it. And I am a journalist with lots of experience reporting on reproductive rights and technology. So I was in a really good place to make an explainer where I was telling people, hey, this story is happening, but no one's talking about this after yesterday's abortion sentencing in England. I really want to have a data privacy conversation about what happened, because you might have heard that a woman was sentenced to 28 months in prison in England, but you might not have heard how she was prosecuted. That's an example of one of my videos that got a really high number of shares. This was not only information that people had thought, oh, I hadn't heard about this bit. That drove them to think other people won't have heard about this bit as well, so I better share it. We love that kind of engagement on our videos because that's going to encourage an algorithm like the Tiktok algorithm or the Instagram algorithm to boost it to new audiences. The third idea that might get your creative juices flowing is telling a wild story. Are you someone who has had something outrageous happen to you? Maybe it's profoundly dramatic, could even be upsetting. Could be something that would make an audience feel angry or feel sympathy for you, or feel very excited for you. If you have a memorable experience, you'd like to talk about audiences really like that kind of content, and if you don't, it might be that you choose to tell someone else's story. So it might be that you decide to work in a kind of content space where you talk about interesting figures from the past. Imagine for example, there's a fascinating story about one of Henry eighths wives that no one ever talks about. Telling that story could be a really good content idea. Now, why? When people start listening to a story, they do so because they want to listen to how it finishes. This is brilliant for video retention rates, so the longer you can get people watching your video, the again, more likely it is that a platform like Instagram or Tiktok is going to amplify it on their discovery algorithms. So do you see why you telling a wild story that happened to you, or a fascinating story behind a historic figure is going to keep someone watching for the full length of the video. So maybe you want to fill an information gap. Maybe you want to tell the story about something unfolding in the world right now. Or something really wild happened to you in the past that you'd love to talk about. Whatever it is, I encourage you to think about how your expertise and your identity can be a part of this explainer. What I'm going to do now is talk you through two different videos and how I came up with them in the past. I'm at the stage where I have lots of data, you know, I have loads of videos that have done well, have done less well. And I know that when I explore, how do you say this in your language, that's a successful format. And I was actually thinking the other day about how when I learned Spanish, I learned that the At Sign is not called, the At sign in Spanish is called Roba. And I wanted to find out why. And then I realized, oh my goodness, people around the world really do have all these weird different words for the At sign. So that's how I came up with that one. What do you call this sign in your language? Because it varies wildly throughout the world. For me, it's the At sign. And linguists aren't completely clear on where it came from before it began being used in commerce as meaning. At the rate of, they think it might have come from a religious scribe context. So medieval monks writing manuscripts. And they think it could have been a way of writing the Latin Ad, or even the French. Both of them meaning variations of at two towards. But then you get on to other languages. In Spanish, this is really cool, it's a. And va actually comes from the Arabic word b, which means quarter. And this was a pre metric unit of weight. Then we get to animals in army mean, the out sign is actually a little puppy, unique. In Italian it's a snail kaola. In Korea and they were like, oh look, that is a work call Bengi and in Dutch it's an up and start monkey's tail. But then some other languages got hungrier. In Czech it's Savina roll mops, and in Hebrew it's Strudel. Maybe a Bosnian, And you just looked at it and you thought, that's one crazy. I think I might turn this into a sort of keyboard etymology and languages series. But what do you call the atsign in your language? Here's another one. I regularly check the news and I noticed that news websites were covering the University of Aberdeen and how they were thinking about scrapping their languages degrees. As you know, I have this language as niche. That is something I care deeply about, that people are able to learn languages. So I didn't explain it on that, that's had over 100,000 views. The University of Aberdeen may be scrapping their languages degrees. And why should this worry you if you're British, The university says it's considering axing them because of the fall in student numbers and the high teacher to student ratio. Even though MSPs and diplomats have spoken out against this, the university is still considering it and it's even happening at the same time as the Scottish government is introducing the Scottish Languages Bill, intends to expand the provisions around Gallic, but Gallic is one of the degrees that would be axed by Aberdeen. Why do I think this is worrying beyond Aberdeen? Beyond Scotland? Well, if we university does it, how many more might do it? There has been a significant decrease in the UK of language learning at undergraduate level. We're talking about over 6,000 people being accepted onto courses in 2011 down to under 4,000 in 2020. Do I think language lessons could be more fun at school? Yes, But I also think we have to analyze, as a country, why we are not more evangelical about language learning. Do we lack language influences? Studying Spanish and Arabic? A university was the best decision that I ever made and it is the reason I've been able to do the work that I do. What's worrying about Aberdeen is if you live in Northern Scotland and you can't afford to live too far away from home and you want to study languages, you might not be able to if Aberdeen is your only option and they ax them as the cost of living crisis goes on and on, the language learning options near to where we live get more important, not less. We cannot let languages degrees collapse because of it. So yeah, that's an example of an information gap being satisfied and also a new story that I shared. Great, I hope that's helped you for your brainstorming. Go to the worksheet. Have a little think, put down the topic idea that you'd love to make content about. And then we're going to start doing the fun stuff. We're going to start doing the script writing for your first explainer. 6. Scriptwriting: Length : This is probably my favorite lesson that I'm going to do because script writing is the bit that I had a huge head start with because of journalism. When you are a journalist and you work in video journalism, in a radio journalism, you spend ages learning how to write scripts. You're not going to need to do any of that. You are just going to watch this lesson and have that head start to go forth and make wonderful video content. So time to tell you all the sneaky things that I've learned. Firstly, we're going to decide on length. As I told you earlier in this class, the video lengths that we're currently seeing performing well are between a minute and a minute and a half. I typically make content that really does get close to that minute and a half. So this is the time frame we're going to work towards for both Instagram and Tiktok. 90 seconds. I hope you're now thinking, how am I going to script something that comes exactly to 90 seconds? Well, here's the secret. Radio people do this all the time. We can roughly guess how long someone is going to say something simply by the word count. It roughly takes a second to deliver three words, Do a bit of maths, and you'll realize, okay, if I want to make a video that's around 90 seconds, the word count of my script probably has to be around 270 words. The more content that you make, the more you get used to your editing style, you're going to realize that, oh, I actually speak quite quickly. Maybe I'm a four word a second kind of person or maybe your style. The thing that's most authentic to you and your personality is like this slow delivery with gravitas, which obviously means I am taking longer to deliver the words per second. You saw what I was trying to do, that it was taking me longer to say the words and as a result, I'd need a way shorter word count for my explainer. That is one reason why we script. Another reason why we script is because I'm hoping that you are doing a little bit of research for this. If you are satisfying an information gap or you are telling a story from the news, you need to make sure that it's accurate. We are always more accurate. When we've done the research before, we've checked things. We've especially in my space, I've checked the pronunciation of things and the script writing time is for that. It's to make sure you are making the best quality output that you can. Okay, so we've decided on our idea, we've decided on our length. We now need to decide on the most important part of your tiktok or real, which is the hook. The hook is where someone decides whether they're going to watch your video or not. It is so important and it can actually be quite a challenge working out what the best hook for your video is. And that's why coming up next, we're going to do a whole lesson on writing hooks. 7. Scriptwriting: The Hook : Hook writing. This is the most important lesson of the entire class. Something I also want to say is that as a journalist, I don't really feel like I got taught how to write hooks as a journalist. So all that scripting stuff, I've had loads of experience, the hook writing stuff. I have learned that in the four years of just pumping out content. So don't be afraid or alarmed if you notice that's starting to happen to you, seriously. The more hooks you write, the better that you're gonna get at it. You're gonna develop a special hook sense. You're also going to start watching videos and realize, oh, they did a hook, they did a hook. That person also did a hook. If you want to be really smart, you'd take notes of the successful hooks that you see in the wild, ready to deploy them yourselves in future content. Anyway, here is my advice for how I write hooks and how we should be writing hooks for compelling short form storytelling. It seems quite simple. It should be a surprising or shocking statement or it should be a question. The reason that shocking and surprising statements are good is because it flags up information that the viewer may not be aware of and that they want to learn more about. If something is shocking or surprising, it's emotionally activating the viewer and that's the kind of behavior that will encourage them to watch the video. A question sets up a curiosity. You're going to answer that question some point in the video, but it gives a little bit of jeopardy to the viewer. They're there thinking, oh yeah, they've asked a question that I don't know the answer to. I'm going to watch to find out both of those formats allow us to set up a bit of jeopardy. And every good story needs jeopardy. It's what keeps us interested. And watching, you will find plenty of hooks online that are neither of those two things. But for short form storytelling, they are really good starts. And when you get a bit more confident with the hook sense, the hook writing format, of course be experimental. Try out things that you think could work. I really don't like the term click bait and I do not want to encourage to do the kind of click baty shocking statements that are, for example, not based on fact, don't when you're doing that. However, what can we learn from the sort of digital storytelling online headline Trailblazers? I'm thinking buzzfeed and vice. In fact, when I was a vice reporter, I remember that a number of the Tiktoks I made, the explainers that I delivered around my reporting would simply begin with me saying the headline. The headline was the perfect grabby, surprising or shocking new piece of information that would hook people in. So if it's helpful for you to think about headlines, feel free to do so. Ideally, the length of your hook should be really short. Imagine someone is scrolling and scrolling, and scrolling. They need to be hooked in before they have a chance of scrolling away. Try and get your statement or question in the first 5 seconds if you can. I will allow up to ten, but think about your own habits. Do you really wait five or 10 seconds to decide to watch a video? Exactly, So you've got to really hook them quickly. In literature, there's a phrase, page turning. Oh, that was a real page turner. You want to be a thumb stopper, You want someone to be scrolling, and then be like, wait what? And I would add that if you feel like you're really struggling and that you can't come up with a good hook for your video, It may be that the idea you had is not optimized or ideal for short form video storytelling. A great way to help us actually pick ideas. There are plenty of stories I have done in the past. I'm thinking about my journalism career that has been really vital and important news reporting. But I've made the decision, that's not a Tiktok, that's not a real, maybe it's because I think, oh, digital audiences, they're not actually going to be that interested in it. It's two outside of my niche. Or this hook takes ages to explain, it's just really hard to grab someone quickly. Hooks often improve with collaboration if you can build up a little posse of people who you can brainstorm with, so you might have other creatives in your life. Or you can use the discussion forum that's part of this class to push some ideas around. I'm going to show you a stream of hooks that I have used previously in my videos. Are we gonna lose the Winter Olympics? You could be alosexual. Why do you have no idea what that means? 26% of male university students think their union is doing too much to tackle misogyny. Why do people in Mexico get mad over a school textbook? And would you do the same, this video that's gone viral from Madrid this week is terrifying. Have you noticed that there seem to be a lot of live streams happening right now from Ukraine? Several countries offer menstrual leave. And if you're wondering why yours doesn't, you might want to keep an eye on Spain. Why do se, many languages use words that actively lie about women's bodies? Russia are trying to censor Tiktok, like old Italian roof tiles. Right, surely they couldn't be hiding something. Portuguese words that come from Arabic. Why is Ecuador called Ecuador when there are loads of other countries that are also on the equator? Did you know there are languages where England is not called England? The NHS is about to share loads of your medical data with third parties. You need to see this dress code that's just been taken down because of the uproar that's caused. Do you know what these are? And also the language that you heard in the womb had an impact on your linguistic ability before you were even born. Did you see that was a real mix of statements and of questions and they did vary in length slightly as well. Okay, you've got your hook. You're now ready to write out the rest of the script. Remember this word count length that you've established for yourself? I'm going to leave a screen up for you now of prompts to think of as you're writing your script. Please pause on me and when you've finished writing your script, play me again and we can move on. This is fantastic. You've done your first explainer script. Give yourself a huge pat on the back because that's a lot of the effort that's now done. What we're going to double check first though is that you've got lots of little engagement tricks in your script. And that is what we're going to cover in the next lesson. 8. Scriptwriting: Engagement Drivers: So what is an engagement driver and why is it important to include these in our scripts when we're writing for vertical video? Well, remember what I asked you to do at the very beginning of this class. I asked you, why do you want to Tiktok? Why do you want to make vertical video? Why do you want a real, I'm assuming it's because you want to get something out of it. And that is what engagement drivers help us do. Perhaps you have something to sell that people can buy if they go to the link in your bio. Perhaps you have simply an idea that you think is just very important and it's valuable if your followers share what you've said. We do have to encourage digital audiences to do these things. Now we don't necessarily have to say it in a really obvious way, but reflect for a minute on the history of social media and video and Youtube. For example, how many times have you heard a Youtuber say to you, Please subscribe we, for example, at the end of lots of reels and Tiktoks or even in the middle of reels and Tiktoks, hear people say, follow if you want to see more. A less obvious way of doing this is saying, hey, this video is part of my series on blah blah, blah. Because what does that do? It instantly tells the viewer, Hang on. This creator makes more stuff like this, so if I've enjoyed it, I want to see more of their series. Engagement Drivers should drive engagement. So think about things that you can say to encourage people to like or comment or share. I would say don't spam. Remember, you only have about 270 words to say, what it is you want to say. You're going to keep only a couple of words for your engagement drivers. Another really valuable engagement driver, which would encourage someone to share your content or to follow you, is to say very clearly why you're the best person to make this content. Again, you don't say I am the best person to make this content in the middle of your video. So for example, in my previous news explainers, you'll see I often deliver the hook. And then I don't take too long before I say I'm a journalist. I remember saying things like I'm a senior news reporter at Vice News and I've been following this story for months. Why is that an engagement driver? I'm instantly telling the audience that, hey, I'm someone to trust about this. I have a job where people expect me to be trustworthy. And I said I've been following it for months, so I possibly know more about it than other content creators that you're currently watching. That's going to encourage someone to engage. That's going to encourage them to watch for longer. They may like comment or share it because they feel like it's more accurate content, for example, than if they shared someone else's. There's possibly something about your expertise or your identity that you want to stress the importance of quite high. So people know that they should follow you for more if they're interested in this kind of content or that they should pay attention to you because you have some of the most valuable things to say on the topic. And then remember this taste that I've been encouraging you to develop. You know, looking at content creators watching their stuff and thinking, what does? Well, you're going to start hearing their engagement drivers. Think about whether you can emulate, never plagiarize, but think about how you can adapt things for you. And there are other phrases that I sometimes hear, like everyone has a friend who does this. Sometimes you hear stuff like that peppered into the script. And can you imagine what saying something like that does? It will fill the comment section with people tagging their friends because they'll be like, this is you. I love it when that happens. And that is just another example of a possible engagement driver you might feel like you can sprinkle somewhere in your script. In marketing, we hear a phrase a lot called the call to action. As I've explained in this script, when you're telling a story, you really don't want to spend that much time spamming people with calls to action. But it's helpful to think what you want to get out of the video and how you can season the script with techniques to try and help you achieve that. Ultimately, we're spending so much time on these platforms, investing all this effort, Of course, we want to get something out of it. And don't freak out about getting every single thing you want to try and achieve out of Instagram and Tiktok in a video. This is what long term video strategies are about. You'll get them all in eventually. Just make more content. We're finally ready to film, so in the next lesson, we're going to talk about how we are going to frame the video. 9. Filming: How to frame and light : I'm going to do now is walk you through a demonstration of how I frame and do the actual filming of the Tiktok, this shot. You can see at the moment, the light isn't fantastic in here. I've got a window there that I'm facing, but back here is where I have to do a bit of lighting work in front of me as well. The next shot that you're going to see is going to be me sat down, framed properly lit well, and ready to do my filming. Here is the shot that as you can see, I'm already filming vertically. I've literally got my camera tilted that way. Then I have a ring light now that is there, that is giving this room a lot more light. But it's not the only lighting we're going to do. I just have these tiny little lights. I move around in position, in whatever setting I find myself in. The most valuable thing for me is a little bit of back lighting. I normally sneak one or even both of these here that there, for example, can you see that's already given a little bit more ambience. Then with this one, I sometimes also put it here that that does a lot more work. I often might put one of them here. If I move this, what do I feel like doing today? I actually like that there's enough light going on. I also have this flameless candle that doesn't do anything for lighting, but I just think it's quite fun. So why not? I actually find that this bookcase here helps me frame. I always know roughly when the camera is right, depending on where what you can see here. If you have something in the background to help you be your regular framing assistant, that's always handy. So what I have in front of me is my DSLR that's been tilted sideways, so it's already filming vertically. I'm not going to be filming this for Youtube, so there's no need to film this horizontally and then make two cuts, a vertical video and a horizontal video. I'm just going to keep it to this. And that is why the DSLR that I'm using is already tilted. But obviously if you're using your phone, you just use your phone that automatically films vertically anyway, if that's how you frame it. I've got a radio mic that's on top of the DSLR that's capturing high quality audio. And then I've got my ring light just behind the camera, got my light sorted there, now I'm ready to go. I often get tempted to look at the screen when I'm using a DSLR, but as you can see, it's better to look at you there than there. Can you see my eye view? Slightly changes. Okay, we're now going to record my script. This is the video that I need to put out probably today. It's just one of my kind of average. This is something that's happened lately in language news kind of videos and it's something interested in and that I know followers of mine are interested in. It's about the Spanish language and it's also about ChatchPT. They're both areas in which I want to create communities around my reporting and my interests. Because I love talking about this kind of stuff. I do a lot of work with both AI and with languages, so it's the perfect subject area for me. My script is pre researched and it's pre written. And I have it teetering precariously on my sofa, just there in big enough font that I can see it from where I'm sitting. What's good about this framing is that my eyes are in the upper third of this shop. Any screenshots I want to share or subtitles can go here, they could even go there. If I want it, I'll probably put them here like normal. Okay. And now I'm just going to start and you'll see some lines. I'm a one take wonder some lines. I take several takes to get it right or I think that was like 95% good, Sophia, But you can make it 100% good. Do it again. Chat GPT doesn't know 20% of Spanish words. Chat PT. Chat PT doesn't know 20% of Spanish words. Okay. Are that took tennis minutes? I'm going to stop recording and it's time to edit. 10. Editing : If you film the explainer on your phone and you're editing on your phone, that's great. The file is already there. But perhaps you are editing on a computer or you've used a camera, you now just need to transfer that file over. So for example, from my phone, if I'm filming off my phone, it's Apple. I use airdrop camera. Get your SD card out and put it in. Get the file on wherever it needs to be ready for you to start editing. Please remember, never transfer video using whatsapp. It's tempting, I know in the news industry, I've only ever used it if it's just a quick approval, you never use that file to edit or upload. Why? Because Whatsapp compresses the quality of it. So you don't want to do anything to this video that's going to diminish all the effort that you've just put in. So in case you're getting any video from elsewhere, maybe a friend filmed you. Just make sure that you're sharing it with some kind of we transfer air drop, Google Drive, anything like that is a much better method of sharing the what app. I'm an Apple user, so I'll be using a lot of Apple terminology, but just replace whatever I've said with what you use on Android or what you use on a PC. Okay, so hopefully the file is now where it needs to be for you to start editing. And that's going to be what the next lesson is all about. In this video, I'm going to show you how to edit. And as you can see, I've brought you into Final Cut Pro. This is the program that I used to edit. As I've already said, you can use Cup, which is free, or maybe you already use some other kind of video editing software. This is a video that I made last week that's gone on both my Tiktok and my Instagram. And I want to talk you through the edit. It's really simple. This took me in total maybe between ten or 20 minutes. As you can see, one of the first things that I do is I sync up the audio and the video because I was recording the audio separately on that radio mic on top of my camera. So you can see me there working out if I've got it exactly right. And then I make sure that they're together on my timeline and then I'm ready to edit. The first thing is to start chopping out all of the gaps. So you can see me having a real slice of my timeline. You can see that I'm not only chopping all the gaps, I'm trying to get to as close as where the speech ends as possible. And this is a timesaver. This means that I can pack in as many words as possible in my script and say as much as I can within this minute and a half window. What you can see now is that this is a video of many jump cuts, that's an industry term. And a jump cut just means that there's no sort of smooth transition. It goes from me saying something to me saying another thing in a similar position. But it's not this smooth transition. This is a very typical sort of social media editing style. Again, in like traditional news media, you see people hating jump cuts. It's all about having enough pictures to sort of show cool transitions between scenes. We don't do any of that in social media filming unless of course you do this sort of super high production value stuff. All of my content is full of jump cuts and I love it. So you can see that I'm bringing in loads of jump cuts here. Now we're getting to a stage where I've had a good chop. It's looking like it's nearly ready. In this edit, I actually was riffing a little bit during the delivery of the script, and that was very naughty of me. Because what's happened is I can see that the video length is over a minute and a half. That means I have to go back into the video. This is really, really quite a pain. I advise against it. I had to go and listen to the whole thing again and think, what can I chop where the video still makes sense? This is something that is definitely going to happen to you. I'm actually really pleased it's happened in this edit that I wanted to show you because I'm deleting things without making the script turn into nonsense. I'm only cutting where I think everything still makes sense, the story is still being told. And then I have to start thinking about the sort of visual equivalent of engagement drivers. How is it that you keep people watching for longer? You have to keep it very visually stimulating. How do we do that? As well as all of the jump cuts? You're going to see that I'm filling it with zooms. And I'm also filling it with close ups where I'm just taking the same video and zooming into it a little bit. And I'm doing sort of close ups with a little bit of motion and all of that is just keeping a kind of rhythm. Adding a rhythm actually. Because obviously that rhythm wouldn't be there if I wasn't doing this edit. So it's giving this rhythm to the video. That's going to encourage people to watch it for longer. Otherwise, it's quite tough just watching someone explain something in exactly the same position for a very long time. In the next video, I'm going to talk about the music. But as you can see here, the last thing I do is add the music. Because I've finished the video, I know how long it is and I want to decide what the best sort of vibe is for my video. So in the next lesson, we will explore how I choose that video is then ready to put captions on. And currently I'm using Cap Cut to do this. And I'm actually going to show you how I add captions on my phone, mainly to just show you another screen recording method. To give you an even broader idea of how it is we edit on vertical video. And it's only after I have all of that that I then have the final finished product. Now that was the broad edit, there are some other things we really need to magnify in that process. So the next lesson is going to be about music subtitling and the cover. 11. Music, subtitling and cover : Music This is one of my favorite parts of making content because you get to feel like your own DJ, picking your own music for the vibe of the video you've created. How I put music on my videos has actually changed over the past couple of years. So early on, maybe four years ago, I always picked viral audio from the Tiktok library. And then when Instagram reels became a thing, I would do the same. Then something that's happened recently on Instagram is that it appears to have allowed some audio beds to go viral before removing them for copyright infringement. So that now means that a bunch of my old videos now no longer have any audio on them because Instagram removed the audio. And this is a problem for me because it means you can't really watch those videos anymore. In order to avoid this happening, I simply now just always pick my audio from an external music library. I now use audio beds that I pay for the licensing for. So there are websites like Epidemic Sound that I use. Plenty more are available and I just go for audio beds that are long enough for the duration of the video. I always make sure that they fit the mood. So if I'm presenting something a little bit mysterious or intriguing in my explainer, I'll find music that suits that. If I'm talking about something sad, I'm not going to use, you know, clown music or something very happy. So what I mean, you just try and capture the correct vibe for the explainer that you're doing. You might be thinking, do I have to use music for my explainers at all? No, you don't. But what music can be is another engagement driver. It's yet another thing we can choose to use in our arsenal to try and keep audience interest. It's why I always use them. So it's up to you whether you want to do that as well. In the edit, make sure that the audio bed isn't too loud. You don't want it to be louder than your speech, otherwise people aren't going to be able to hear what you're saying. I always choose instrumental only music Because I find if you can hear a voice in the audio, it overlaps too much with your voice. I tend to, but not always, go for something with low BPM, low beats per minute, that means it's a bit slower. Again, it seems to suit the pace of spoken speech a bit more than very, very fast music. I also avoid drums for that reason if I can. Sometimes I find the percussion of the drums is just sort of interferes too much with my speech. I also mentioned we talk about cover art in this lesson. Now, I personally don't put cover art on my Tiktok, but on Instagram because of the way that people consume or look at profiles a little bit more than I'd say how they look at Tiktok profiles. You may want to put cover art on your reels. And the reason this is different to Tiktok is because at the time of recording, the Instagram feed still comes up as squares, not as vertical formats. So it means that if you have vertical cover art and your eyes are up here, when it becomes a square, it only sees that. So that's why we like to design cover art. A lot of the time for Instagram, I make mine in Canva. I normally literally just take a screenshot from the video, put some text on it, make sure you can see my face in the sort of profile view and that is it. I really don't put that much thought into it, but it's a lot easier to make that before you get ready to upload, which is why I am mentioning it. Now, the third thing that's really important for your video is subtitling. Why do we need to subtitle? I have always worked in newsrooms and in all of those newsrooms they have always subtitled their videos. You will see any self respecting news outlet, media outlet, any publisher, everyone subtitles them. It's for so many reasons. This is not an exhaustive list, but one of the reasons is that people watch videos without the volume on. People are watching videos when they're at school, when they're at work, when they're somewhere that they don't want to disturb people, maybe they haven't brought their headphones. Think about public transport. If they can't understand your video without the volume on, they're going to scroll past. Another thing is accessibility. You are enabling absolutely everybody to be able to read your video, especially if they can't hear it. And another thing is that, especially if you are an English speaking content creator, never assume that your whole audience who are going to be watching your video have English as their first language. Subtitles really helps lots of people around the world with lots of different levels of English, understand what it is you're talking about and that helps you reach even more people. We now live in an era of bouncy subtitles, so I'm going to show you here how I do that on cap Cut also gives you an example of editing on phone rather than on a computer. And as you can see I'm using the cap cuts auto transcribe feature. It's then giving me some quite static subtitles. So I then go in and change them. I alter the animation to show me these white and yellow ones that move a lot more. And I love the pace that they give to an edit. There are so many subtitling options with cat cuts, so you can go wild with the different offerings that they have for you there. Chat GPT doesn't know 20% of Spanish words booboo manner, and it is very likely that this is a problem in other languages too. This is a new research out of Spain. And if you're using Chat GPT to help you write your Spanish homework, you might want to think again, at least for now, there are 90,000 words in the Royal Academy's Spanish Dictionary. And Chat GPT was found to not know about 18,000 of them. It's a huge gap and it gets worse because of the 80% of Spanish words that it did recognize. It actually misunderstood the meaning, 5% of those This has possibly happened because Cha PT learns from words it finds all over the Internet, which real Spanish speakers have written. And a Spanish speaker, on average, recognizes 30,000 words in Spanish. It's not like everyone's walking around knowing all of these 90,000 words, but it does mean that chachiPT does not use the words it does not recognize. And this is obviously going to limit the richness of the vocabulary of the lexicon that it provides. The study also looked at how many words ChachiPT recognized in the work Don Quijote. It recognized 90% of those words full reference. Don Quijote has 22,632 different words in it. Side note is that I love playing with Chap, the GPT store just opened this morning. I had a play around and I created Devil's Advocate, which is a GPT that anyone can use to test the quality of their arguments. I would love to make a language learning GPT for get flu with me. Tell me what you think would be useful and I'll make it. Don't say something to help you improve your Spanish writing. It's now time to come up with our caption and that's what we're going to do in the next lesson. 12. Captioning : Writing captions is a lot more important than you think. And it's all because Tiktok and Instagram are not only social media platforms anymore. They are search engines. People aren't only passively consuming content on them, they are actively searching for things to watch on there as well. This means that now not only can your content be surfaced on a discovery algorithm, like the explore feed on Instagram or the four you page on Tiktok. Your video can be surfaced in search results. So how do you get it there? Well, one of the techniques is optimizing your caption. If you're familiar with digital marketing, and you've heard a phrase SEO, search engine optimization, that's what we're talking about here. We're talking about making sure that your caption is full of those glorious keywords that are going to get it surfaced in search results. Look at your script and imagine the sorts of questions that someone might be asking in which they get your video as a search result. If you have told an interesting historical story about one of Henry Eighth's wives, make sure Henry Eighth, Henry Eighth's wife. If you say it's Anne of Cleves, Anne of Cleves, you'd make sure all of those mentions are in your caption. A lot of the time my hooks actually form the first sentence in my caption, especially if I think the questions are the kinds of things that people might actually be putting into a search bar in the past. I think we used to put loads of hashtags in stuff because that's how content was surfaced. These days, it is a little bit more important about keywords, so just referencing the word without putting a hash tag in it. That being said, I tend to use about three hashtags at the end of my Tiktok. Captions generally do the same for Instagram two. And those hashtags should capture the niche that you're in. So for example, for a lot of the content that I make, it will be hashtag language learning or hashtag languages. Your hash tags should be more cattle terms, your keywords should be a little bit more specific. So I might do a video about Arabic. I've got to make sure that Arabic is mentioned there. And then I might also include it as a hashtag. Maybe at the end. Very important to include languages as a hash tag at the end. And in the rest of the caption, I would make sure that I would sort of season it with keywords. Right. It is finally time to publish. And I should tell you now that after I have researched an idea, by the time I have scripted it, filmed it, edited it, done all these other sort of twiddles to it and published it, That generally takes me an hour. So I used to do this a lot in lunch breaks. If you're finding that editing and filming and everything is taking you a lot longer than that, don't worry, I used to take longer as well. And what's happened is over time with practice, I've really diminished that workflow. I'm now pretty fast and efficient at what I do. You do not get to that stage with anything other than practice. So it's great that you've done this class because you've already got some of those practice I was in. You are going to be so much quicker the next time you do it and the next time you do it after that, Even more quick and you're going to get really good at this. You've got the finished package, it's time to release it into the world. And that's what we're going to do in the next lesson. 13. Publishing : We are ready to publish. Whether you've decided to put this on Tiktok or Instagram or both, you have everything you need. You have the finished video, you have the caption, Publish it. Now, I know it's really tempting to just watch that video and watch every single view, come in, every single like and comment. This is what I recommend. Don't look at it. Give yourself an hour where you just do not look at the piece of content. You don't even go on the platform. You put it aside and you make yourself a well deserved cup of tea or something. Have a break. You probably deserve a screen break anyway. What I'm about to say to you is possibly superstition, or it's possibly true. But there is a theory amongst content creators that if you don't follow the progress of a video in its first hour, it does better. I honestly don't know if that's true, but I have been spooked too many times by being obsessed about videos progress and then it completely tanking that. That's just what I do. You can take it with a pinch of salt, could be completely inaccurate. If it also happens to you, then I don't know, maybe there is something to it. What I can tell you for sure is that you're not going to know the sort of viral fate of the video in the first hour. Sometimes videos get bombarded with views and then they kind of plateau very quickly. I've had videos do nothing even for 24 hours, really. That's very impactful and then suddenly blow up. So in terms of having an ongoing healthy and happy relationship with your content, I wouldn't put loads of pressure onto yourself about why isn't it going viral within half an hour. So whether my theory is superstition or not, I 100% think it's healthy. Don't obsessively check it. Just ride the vibe and see where the algorithm takes it. When the video is an hour old or older, think about what you can do to help the engagement. Can you be responding to comments if it's an Instagram real, have you shared it to your stories, for example? All of that is going to help with the videos engagement. And now you've made this video. You have all of the preparation, all of the skills, then go and make your second or third or fourth or fifth. Over time, you're going to have the most precious thing a content creator can have, data. You are going to have examples of videos that did well. You're going to have examples of videos that did less well. You're going to have examples of videos that might have gotten, for example, fewer views, but my goodness they got shared a lot or wow. People in my niche really commented on this one. Or my core group of followers really loved it, even if the sort of wider macro audience didn't. These are all the different, very valuable insights you begin to get as a content creator that help shape your strategy going forward. You might find that there are a series of ideas you should really be investing in and other ideas that actually never seem to resonate with your audience. Remember when I was giving you ideas for content and I gave you information gap or news story, or tell a memorable thing that happened to you to make a video. Today, you only used one of those. So you already have two other storytelling avenues to explore. I really recommend you do what I did at the beginning and what I continue to do today, which is I throw stuff at the wall and I see what sticks. Don't ever become formulaic or complacent with your content. Be experimental. That's also how I frankly have the most fun on there. If I just made content in exactly the same way every single time, I don't think I would be making content anymore. Platforms change, they actually encourage experimentation. My advice, roll with it. You've achieved such an important milestone today, because so many people who want to, Instagram, who want to, Tiktok, who want to do both don't, because they never get the confidence or the skill set to actually make their first video. You have done that, you've done the hardest bit. All you have to do now is do it again and again and again. I am four years into Tiktok content creation. It has changed my life impossibly, you know, unfathomably, if I actually think back at it. I have had professional opportunities, I've had a book deal, I may have more coming up, who knows, I don't know what next opportunities in front of me and none of that would have happened without the community I built around. The work that I do, that is the power of storytelling and you have it as well. Please feel free to tag me in the comment of the video that you made as part of this class. I would love to be able to go and give you a supportive comment if I can, and give you some extra engagement. Why not? The next class is the conclusion. We're already there and a little opportunity to think about your short form storytelling future. 14. Conclusion : In this class, you've learned how to take a powerful story and curate and craft it for Tiktok and Instagram. You've learned how we can structure stories for the vertical video revolution. How we can drive impact and engagement. How we can get views and followers. This is how we build community online. This is how we ensure good information access for the entire globe. You've learned how to write a script in the best way possible, How to deliver it authentically, how to edit it and publish it, and give it the best chance that it can have to go viral and discoverable on recommendation algorithms. We all want to see what you've done, so please remember to upload your project. There has never been a more important time to bring life changing stories to the attention of digital audiences. We live in an attention economy. Our content feeds are busier than ever. We actually have more algorithms than ever. Before deciding what it is we watch, we need to make sure that high quality, well researched, accurate stories that have the power to move hearts and minds reach digital audiences. As content creators, we have so much power. And I have seen this firsthand because I have worked in the news industry. I have seen how traditional media is often really slow to tell stories in the way that they need to be told. It's also got a track record of not being the most diverse landscape that it could be. Content creation instead has democratized the kind of voices that we see in the media space. We can be part of and push positive social change, all because of a video that we made in less than an hour. Think about that, that's so profound. What other time in history have we been capable of that? So much change in such a short amount of time, all produced and broadcast from our homes. Thank you so much for watching this class. I hope that it's really encouraged you to start seeing Tiktok and Instagram ultimately as tools in your life. You know, they're not only places to watch content. These are things that you can use to really maximize opportunity in your life and build community around what you do. Please leave a review if you've enjoyed this, because it will encourage other people to also hopefully make a positive social impact on the Internet as well. If you want to follow me, you can find me at Sophia S gala on Instagram and at Sophia Smith Gala on Tiktok. And I'll see you on the four you page.