Shopify 2025 SEO Masterclass: Building eCommerce Website That Sells + Google Ads

1. Shopify intro: Welcome to my shop if I masterclass where I teach how to create professional dynamic website for your brand. I've got though, I'm a business owner, six-figure Shopify, an Etsy seller, and an eCommerce specialists. I've built my own website on Shopify five years ago and little did I know that one day it could become the main source of income for our brand. Today, we sell all of our products worldwide through our Shopify website. Having a website is an essential part of owning a business, and absolutely, anyone can build our website on Shopify. In this course, I'll teach you how to do it professionally. And without any coding skills, we Shopify. You can easily create unique dynamic landing pages. Add as many products as you like, create high converting product pages and connect multiple sales channels to sell your products worldwide. Building a website on Shopify is actually quite easy. Shopify is not just a regular website. Building platform is actually one of the best platforms for ranking your products or services in many search engines, including Google, Yahoo, or Bing. Basically, in this detailed course, we'll go through full SEO optimization and best practices for renting your products on Google, Bing, or Yahoo. Everything I teach in this course comes from my own experience of this platform. As a bonus, at the end of our course, I'll teach you how to increase the visibility of your website even more with Google Ads campaigns. So get ready to build an amazing website with me. Take your business to the next level and receive lots of sales from all over the world. 2. Shopify Full Introduction: Hello, welcome to Shopify hacks. I'm Kato, a small business owner, creator and an ecommerce coach. and I started my small business on Etsy and Shopify. Today I make six-figure salary as a full-time Etsy and Shopify Seller. Just five years ago, I was making and selling handmade leather bags from home by my own unique design. And unfortunately, since I had no funds to rent a workshop, I wasn't able to grow. So When I found out about Etsy and Shopify platforms, I immediately transformed my whole business and This is where my small business took off and I was able to afford our amazing workshop, our amazing team and really take my business to a next level. I've been working in e-commerce field for more than five years now, managing my own brand and helping others grow their businesses and establish their online presence on Shopify, Etsy Amazon and Wix platforms. With Shopify, you can easily create outstanding website and customize it however you'd like using different themes and apps and you can really make it look professional. You won't need any investment if you have free time, if you have a great product and desire to succeed. It's really, really flexible according to your brand and your own preferences. All you need is the right tools to take your business online. Shopify has also taken care of many technical aspects of building a website and search engine optimization. So you actually don't need any technical or programming skills in order to build a high-ranking Shopify website. You can create a fully functioning Shopify website in just three days. Honestly, I can't wait to introduce you to this amazing platform, which has literally changed my life. If you are a creator and you're looking for ways to grow and expand and earn the living by doing what you love, you've come to the right place. In my opinion, Shopify is the easiest and at the same time, the largest scale e-commerce platform to start selling online. And this is why I'm here today to teach you all the hacks on how to optimize your Shopify store search engine to really rank well on Google and have high sales, high free traffic, and good conversion rate. 3. Why Shopify? The Benefits: Shopify and Wix are actually one of the highest ranking engines on Google right now, compared to all the other e-commerce platforms out there, you can create a fully functioning e-commerce website on Shopify in just three days. Shopify is also mobile friendly, which is super important for Google and for your SEO. And also you don't need to do any adjustments. Shopify actually does it for you and your website becomes mobile friendly automatically, your personal website gives your brand unique, authentic look, It speaks to your customers and having a standalone website is really important for your brand development, for your customers to take you seriously. And it also has a huge impact on sales because in my case, Shopify drives most of our sales online. And when you set up your Shopify website and do the search engine optimization, After that, if truly runs on its own. I'll teach you how to turn your hobby or your small business into a full-time job with Shopify. Compared to high volume marketplaces like Etsy or Amazon for example, Shopify as a standalone website, has its own set of advantages. For example, you can customize your website however you'd like. No one can ever take that away from you because it's your own standalone website. You can generate free traffic from Google with search engine optimization tools. Overall, owning a professional looking website tells a lot about your brand identity, And it makes you look so much more serious as a brand, Altogether. When I opened my Shopify store, I honestly had no idea how much free traffic you could potentially bring, by just optimizing the search engine aspect of your store. And I'm here today to do to your all about the search in optimization hacks and how to really optimize your Shopify store, That it ranks really well on Google. There are a lot of best practices to consider regarding search engine optimization on Shopify, And I'm here today, to teach you all the hacks and tips that I've learned managing my own brand on Shopify. I'll provide you with some tips and tricks, That in my opinion, are crucial on Shopify, to build an authority website with good ranking on Google. 4. Shopify SEO BASICS Part 1: In this first lesson, we'll go through some basics of search engine optimization of any website. So make sure to grab some pen and paper, to make some notes. SEO for search engine optimization. And it's essentially set of practices to improve the appearance and ranking of web pages in organic search results, The main search engine task is to provide the most relevant search results to any search inquiry. When customers on the internet search for any product, information or services. They use search engines like Google or Yahoo to conduct their search. So, for example, when we as customers are looking for, for example, the best leather bags to purchase We are searching it on the Internet and are looking for the best results to save us time, to provide us with the highest quality content, and to make our shopping experience safe and pleasant. So, so customers, we are looking for the best quality websites with shop And we expect to be provided with the best results from Google, Yahoo or Bing. Search Engine Bots, Like Google bots for example, crawl all the web pages out there, They index them and determine which web pages are the most relevant to our search query. And after that, they show us the most relevant search results in order of their relevance. So when we type anything into the search box, this search engine uses complex algorithm to pull out what it believes to be the most accurate and useful list of results for that query. The results page is called SERP, which is short for a search engine results page. Shopify is very easy to navigate compared to WordPress, for example. And it has fantastic search engine optimization features built in, And it's super easy to use with no coding skills required. With this platform, you can manage and optimize everything yourself, and save time and money on hiring search engine expert. The best thing about search engine optimization, in my opinion, is that you don't need to spend anything on advertising, You optimize your website search engine once and you have the opportunity to gain free, tremendous traffic coming from Google. So, If you optimize your overall search engine on Shopify once, and then keep track of keywords and your search engine score on Google, You'll be able to gain free organic traffic each day. So our main goal as a website owners, is to fill out our website with The most relevant and high-quality information. This ensures our position in various search engine results. The main SEO criteria for any website is Quality content, relevance, and authority. Domain authority is our ranking status in search engines like Google, for example. it's meant to build trust between us as a website owners and our customers. It also predicts how likely is the website to rank in Google search results. It is basically the ranking score of our website. When you first launch your website, your authority score is expected to be quite low because there's currently very low trust with new websites. But with time and effort, you can increase your authority score to anywhere from 0 to a 100 points. Here are the websites where you can check and monitor the authority score of your website. Semrush is the greatest, and in my opinion, number one website, but it's relatively more expensive than other alternatives. So we'd go to the next one, which is Ubersuggest, the same as NeilPatel.com, which is very relatively cheaper option and it has most of the tools that SEMRUSH offers. And it's very affordable and very convenient SEO tool. And the last but not least, moz.com. Moz is a great SEO tool, It has been around for ages now. But in my experience and in my opinion, I personally did not enjoy the user aspect of this website. It's a bit too old fashioned in my opinion, And they find other websites to be a bit cheaper and a bit more user-friendly. You will need one of those websites as a tool to monitor and optimize the overall health of your website. Take into consideration that every search engine optimization tool is different, it's very relative and it has its own metrics. So your domain score might be slightly different in each of those search engine optimization software websites, I cannot imagine search engine optimization without using any 5. Shopify SEO BASICS Part 2: One of the best ways to improve your domain authority is with link building. So, It's essentially providing links from one website to yours. Make sure to put your time and effort into creating quality backlinks. Website backlinks are essentially like a votes or reference links that direct customers from one website to yours. So the most important thing to consider is that the referencing website is also a high-quality website with high authority score on Google. Otherwise, low quality websites, might also drag your website down with them and make it look even more untrustworthy In Google's eyes, this is why it's always important to track your backlinks and make sure to remove Backlinks, that come from low authority websites. Backlinks are really important for search engines, because they give Google signal that another source finds your content valuable enough to link within their own content. Ubersuggest has its own great tool that I personally use to check my backlinks, which you can also use if you have Neil Patel's website. I think it's also free tool. You can use it without even signing in. Make sure to check it out, It's a great search engine optimization tool It gives you all the information regarding all of your Backlinks. And it's really, really useful. Pages with high number of quality backlinks tend to have higher ranking score in any search engine, you can generate more quality backlinks by working with the various influencers or bloggers in your field and encourage them to review your product and to write a high-quality, reach content and link to your website. Another way to increase domain authority is by writing blogs. Your Shopify store, just like many e-commerce platforms, comes with built-in blog feature. Writing your own blog is actually a great way to build your own audience, drive organic traffic to your blog, and earn some sales and conversions through just posting your blogs and ranking on Google. Search Engines have a tendency to send their users to websites that are regularly updating. So if you have your own blog which you write regularly, it's a great way to always keep your overall website updated and relevant for search engines. Writing relevant blog posts help search engines understand which topic your site has some authority on. The blogs that you write have also a potential to rank well on Google, which is another potential traffic source to bring customers to your website. 6. Technical SEO: We can narrow down the search engine optimization to these three main aspects: Technical SEO, OFF - Page SEO, and On-Page SEO. Technical SEO for Shopify requires very minimal involvement from our part, since Shopify has already built in most of the technical features in its theme. optimizing technical SEO on Shopify includes: Creating responsive and mobile-friendly website. Make sure to use fast mobile friendly themes. I personally bought my theme at themeforest.com and it's quiet responsive, It has very high loading speed and it's also mobile friendly. You can also choose your theme within the Shopify themes. You can do this from your dashboard and you can also try these themes and actually customize them even before purchasing, the price starts from 100 to $300. But there are a lot of free themes available on Shopify as well, which Look very professional and honestly, I have purchased my theme for almost $200 And these free theme looks just as nice as mine. You can play with your themes and choose the one that fits your product and your industry best. Reducing website loading speed. You can check the website loading speed on your Shopify dashboard. And compared to other similar stores in your niche. make sure to have this same or lower loading speed as the similar stores, Otherwise you will have a huge bouncing rate. Customers do not appreciate slow websites, will exit your website immediately, if they notice that the loading speed is low, So make sure to test your website yourself as well and access it from different devices and locations. You can actually manage your shopify loading speed by choosing a quality theme. Also by avoiding a high-quality, high-resolution images on your website. And make sure to deactivate and delete all the unnecessary apps that might be slowing your website down. Create impressive landing page where your customers can browse, spend time, and actually enjoy the experience of visiting your website. You have to make sure that your landing page is filled with the most relevant high-quality information regarding your product or your service, so the customers can easily scroll through it and understand your content. Also makes sure that your landing page looks super professional, cause It really means a lot for your first-time customers to see that you are a professional business, which makes it super easy with this amazing themes that Shopify offers. All these has a huge impact on the bouncing rate of our customers, which directly impacts the SEO of our website. Landing Page is most often the first page that our customers see when they're directed to our website. So, If our website has a poor design or a complicated navigation, our customers are most likely to exit a website instantly, which will damage our overall SEO score. High average bounce rate is the signal for search engines that your website doesn't provide any relevant or high-quality information for your customers. Websites with high bounce rate, Are less likely to pop in the search results. Improving user experience on your website. Your website should be very easy to understand and navigate. Don't go overboard with categories or subcategories. Create clear and easy to understand navigation menu and your sitemap. internal linking non-product pages Actually has also a huge impact on the authority of your website. If you want to make your customers purchasing decision easier, just make sure to include the linking of similar products on your product page. It's very easy. You can do this in a second and it actually makes customer experience on your website so much more pleasant and easier, Just because you can show them what other colors, variations, or sizes you offer of this similar product because, that might be exactly what your customer is looking for. Internal linking is also great for search engine optimization, Because it shows search engine that your customers are really engaged in your content And they follow your product to other product pages and actually stay on your website much longer. Linking collections and product pages on your landing page makes your main products really easily accessible and available for your customers. Creating Google Search Console account and verifying your ownership is also part of the technical SEO, So that the bots can start indexing your website and understanding your content. You can do this after you optimize your Shopify SEO and start adding some products and collections to your website. Setting Up Google Analytics account so that you can add your website as a property and start monitoring the traffic and conversions. Google Search Console and Google Analytics are two of the one of the most useful tools while managing any website just to monitor the health, authority, traffic and conversions of your overall website and SEO. Remember your website should be built for customers first and for SEO second. 7. OFF Page SEO: Off-Page SEO includes building quality backlinks as we discussed previously. Sometimes it's quite tough to find the right source for referencing your website So In that case, what you can do is write blogs and guest blogs yourself on different websites and link back to your website. You can also write blogs internally with your built-in Shopify blog feature. And in case you're having new products in your store, or new collection that you want to advertise You can do the quick review of your new arrivals on your shop blog. And it's really good for the search engine, it's really good for your existing customers And overall, it does make a lot of difference for your website authority. Search engine optimization for blogs is also another interesting aspect of blog writing, which is also very interesting and one of the most important tip is not to overload your blog posts with various keywords because Google search engine actually understands that you are spamming the content and will actually block or ban your blogs for over spamming with keywords. Make sure to use your main target long tail keywords, where it actually make sense and make sure to include 2 - 3, maximum of five links within one-blog post. Another tip is to maintain high-quality, interesting website that gets automatically linked to by other high-quality websites. Another thing that has an impact on your website authority is social media engagement, which can also serve as backlinks. So if you are familiar with social media marketing with this will help you tremendously to drive the right traffic through your social media channels to your website landing page, your product page, or your collection pages And overall, it will have the positive outcome on your website SEO score and the authority of your website. Social Media accounts that work well with Shopify and have highest engagement rates are obviously Pinterest, Facebook and Instagram. Those platforms can actually be easily integrated with Shopify using the plugins And you are able to manage those social media channels from your Shopify dashboard, which makes it super easy to create marketing promotions within the Shopify platform itself, you will be able to run your Facebook smart campaigns through Shopify. And it's actually super practical because you'll be able to see live updates, conversions, and actually track your performance on your Facebook and Shopify accounts. This feature is great for dynamic ads, which picks the most relevant products for your customers and shows it to them around different websites. You can also create Facebook and Instagram storefront Just by integrating Shopify with your Facebook account. Once you're approved for the future, you can showcase your products and manage your Facebook shop. You'll be able to create different collections and feature different products on your storefront, which makes it super easy for customers to access when they visit your Instagram or Facebook profile and click the website storefront feature. You will be able to tag your products on those platforms So when you post them on social media, costumers can see the price tags and access any of your products in just one click. These feature is actually proven to drive more traffic, conversions and sales to your website. Google channel is the mass have app on your Shopify website And I definitely recommend adding it right away through your Shopify App Store and its the app that you need the most If you want to drive traffic from Google to your Shopify website. your product should get approved for Google Shopping and after that, they will become available in Google search engine. 8. Keyword Research For Beginners: The most important tool that we'll need for any website search engine optimization is the keyword research for our product or service. Keyword research is the foundation of SEO success on any e-commerce or social media marketing platform, Right Keywords ensure right organic traffic, visiting your store. Keyword research is the process of discovering words and phrases that people use in search engines like Google, Bing, Yahoo, YouTube, for example, to find the most relevant results to their inquiries. we use keywords almost everywhere on our website including our landing page, menus, collections, product page, product title, and product description. And most importantly, you need keywords to rank your products on Google. So our main goal as website owners is to find Keywords that our potential customers might be searching for In order to find our products. You have to understand the intent of your potential customers in order to conduct high-quality keyword research. So basically we have to think like our customers. We do keyword research for two reasons: The first is to find out what our Target audiences is actually searching for. And second is if we can actually rank for those specific keywords. one of the most important things to consider while conducting a keyword research for our product, It's always better to choose the most specific and relevant keywords for our products, so that we target people who are searching for exactly our product. we have to determine our niche and target keywords that describe our products perfectly. All keywords have their own search data which shows how many monthly searches there are conducted for that specific keyword and how many web results there are available for that keyword. Basically, it's a demand supply data chart, which we can analyze using different keyword tools. Ranking for keywords is essentially competition within the websites and you have to choose your keywords according to their irrelevancy, The SEO and the authority score off your website. For example, it would be nearly impossible for a new website to rank for high demand, one word keyword, which has hundreds of results and websites trying to rank for that exact keywords. In this case, the competition between websites is really high, And they demand is through the roof, And it would be nearly impossible for us to rank for a one word high demand keyword. Using one word, broad keyword is actually not good for your business at all. Even if you had a chance to rank for it. Keywords like that, actually provide very broad results and they might not bring you the right targeted traffic that is actually relevant to your content. In that case, you will have a high bounce rate and customers coming to your website might not be looking for your content or your product at all. Keywords like That, often provide very broad results and they might not bring you the targeted, right traffic, which is relevant to your website's content. For example, in my case, if my main keyword was just a bag for example, I could have driven People who were looking for a diaper bags, I don't know, knitted bags, secondhand bags or something like that. Which is not my target audience at all. Since I' make bags, which are at a highly expensive price point and are made from leather. So, I will need a very specific audience for my product And just a broad keyword, a bag, won't cut it for me. So, What would happen in this scenario is that all these traffic looking for a different kind of bags would find themselves on my website. And I sell very specific kind of leather bags which are handmade, which are designer made So that this traffic is not my target audience And in that case, I would have a high bounce rate because customers would not be able to find what they're looking for because they're looking for a completely different thing. So high amount of traffic is not always a good thing if you're not using the right keywords. So, as website owners, we have to make sure that you're not using broad keywords, that we are targeting actually the right audience, Using long-tail, very specific keywords to our products. The main keyword research attributes that we have to consider while conducting a keyword research is relevance, search volume, and competition. You can conduct keyword research on many platforms including SEMRUSH, Neil Patel website (Ubersuggest) and also Google keywords tool. There's also a great extension which is called Keywords Everywhere. Long tail keywords are longer and more specific type of keywords that visitors are more likely to use when they're closer to a point of purchase, the more specific your keyword is, The less search volume it has per months, And the more chance you have to rank for that specific keyword, since there's less competition on the results page. long tail keywords contain 3-5 words and tend to be more specific to a users search intent. So In my case, Long Tail Keywords would be leather bags for women, handmade leather bags for example, or anything that contains a design variation of my products, that I know my customers are actually searching for. For example, leather backpacks for women, Or leather cross body bags, convertible leather backpacks Or something that is very characteristic to my products and actually describes the versatility, how to use it, who it should be used by, or anything like that. So I use combinations that are actually very specific to my product and that I know that my customers are searching for. So What I usually do, I write down some of the main aspects and main characteristics of my product and I choose some of them as keywords and combine them together. So For example, my purses are very versatile and one of the main keywords that my customer use to search for them is convertible feature, And another one is that my purses are made from high quality, natural leather, So leather bags also another keyword, that I know my customers are searching for. So I combine those two and I have this long tail keyword : convertible leather bags for women, because my targeted audience is mostly women. So I have this keyword right here, which is one of the most searchable keywords in my niche, but it's also very accessible to me and I have actually a good chance of ranking most of my products under this keyword. After writing down the characteristic and specific features of my product, I go to keyword research tool, and I research how many supply and demand this keyword has And the next lesson will be about my favorite keyword research tool, which is Neil Patel.com (Ubersuggest) website. 9. SEO & Keyword Research - Ubersuggest: Hi guys. We're back with the Uber suggest tutorial, which is my favorite SEO tool and wipe by far the cheapest option out there. It's almost the same as SEM rush but much cheaper option. And we can just go through with how I usually do keyword optimization and SEO optimization for my website with this amazing platform. First, we have the pricing here, which we've already discussed in the previous video. But just, just can make sure that we are on the same page. The individual plant is more than enough for one business. And honestly it's very cheap. It just $12 a month. Or if you would like to purchase the entire lifetime subscription, which is also very rare with SEO tools, then it's just around a $120 as a onetime purchase without any other additional monthly fees, which is great. Now let's dive in to my account here. Yeah, this is the dashboard right here. I've already connected my account to a word suggests I've already purchased this plan, and I've also connected my account with The Search Console, google Search Console, and it actually imports all of the Google Console search data to Uber suggests panel, which gives you amazing opportunity to track your traffic, your purchases, and almost like everything that you do in Google Search Console you can now do here. So it's like every tool in one place and it's amazing. It has music opportunity to track your target demographic, people who is at your website also. And it just gives you all the opportunities and all the tools here on this website. So here we have a dashboard which is, which is optimized to give you the best suggestions. Here you can see that we're suggests already knows my target keywords because I have, I've been using this platform for a couple of months now. And you can see that it will suggests, suggests meme to optimize my page for these cured here, or this keyword, or these keywords here. Honestly, I have a lot of keywords already in my webpage, but as you can see where suggests, sees other opportunities beyond already existing keywords, which is also great because you have a chance to grow and rank for new keywords. Just to see what it does, we can click like this keyword, for example, designer, but bookkeepers we can click to optimize for this keyword right here. We can also see the SEO difficulty. We can see the language location. We can actually change this did like depending on what country you would like your website to rank it. Honestly, every country has different ranking criteria, but for us it's United States and the language English. So we can proceed with this keyword right here and click enter. And what it does, it actually gives you suggestions for the keywords, additional keywords which you would need to use on your website or on your product page in order to rank for this specific keywords. This is all similar keywords right here. And all we have to do is just include these keywords in our product copywriting, our product description titles, Meta titles, or meta-description. I'll do all this on Shopify later. It just an idea of how it's done right here. And it also does matter the H2 and H3 tags, which we can also do with these keywords. It's a great opportunity to rank for this specific keyword. And we also can do the keyword research for designer backpack first to see how great of a keyword it actually is. And if it actually makes sense for us to rank for this specific keyword, will do this in a second. Right now we will go through with the rank tracking because this is one of my favorite tools. Because you can actually track the keywords that you would like to rank for it. You can edit on over suggests you can add a lot of keywords. It has some limits, but I think up to, up to a 100 keywords with the paid plan. And it depends on the plan, how many cures you will add next. So I've added a couple of keywords already on this platform. I think I've maxed out my keyword placement already. And we can see that some of the keywords have moved up and South, some have moved down. There are some keywords that remain unchanged and actually this always changes. We have days one, like we have no keywords moved up and no cures move down. But this is not really important right now. The most important thing to track your main keywords and how they are performing, and how much traffic they bring to your website. This is possible because we've connected our Google Search Console account, which actually tracks the traffic coming to our store. So make sure to optimize this with your Uber, suggest that account as well and connect your Google Search Console account. For this, we have a lot of keywords that have great position in Google search as you can see. And we can see how they change throughout time, how many potential customers they bring us. And we can see the URL where the customers actually go to when they search for this specific keyword, which is all great and very useful information. And this is why it's very important to track your keywords because then you can actually see which keywords are bringing you traffic. This is actually it the rank tracking. There are some keywords that are not even ranked right now because there are new. So we have to give this platform a bit of time with new keyword. Also, what I like about Uber suggest is, like any other SEO tools it gives you the SEO audit. This is a great tool. This is a site audit, which is amazing. Every SEO tool has one. And Uber suggest, just like SEM rush has the site audit function to what it does, it gives you an idea about the performance and technical issues of your website as well. The performance on pages, SEO score, organic monthly traffic, organic keywords, and the backlinks. It's an amazing tool. And if you have any SEO issues, it will also show up here. And the Uber suggest or suggests actually will give you directions on how to improve the SEO issues on your website, which is also very helpful. So we said audit. You can also see the technical aspect of the SCO of your website which might need some improvement depending on what state your website is in. This is very important right here, the load time they interactivity, and the visual stability. In my case, I've just added a lot of products on my landing page right now because I was testing some features. So as you can see, Uber suggest told me that my desktop loading time needs some improvement, which is a great tip. And I will definitely make sure to do some optimization on my landing page. Because as you can see, the best loading time according to suggest, is 2.5 seconds. And my loading time on desktop is three. It's like almost 3.5 seconds, which is very easy to improve and I'll make sure to do this. Also the interactivity, which means that when the page is blocked from responding or there's some issues, I don't have any issues right now. So make sure to check this graph right here, this section right here, because it's really important. And there's also visual stability, which means that my website is actually optimized, great. And it doesn't have any issues right here. My layout is fine, so just make sure to check all of these three criteria. And it also has a mobile version. So it means how your website is optimized. For mobile. It has its own loading time, its own drug activity, and it's all visual stability. So since over suggests, suggested as to rank for this specific cured, we can do the keyword research right here on this platform. And I honestly love this keyword research tool because it gives you all the detailed information that you might ever need to rank for any keyword. Let's go over to keyword overview. Just like see what data this keyword has. As we can see, this search bar is pretty high, so this is the monthly searches right here. We have a difficulty, which is It's also very doable for our on-page SEO score. We have paid difficulty and cost-per-click, which you will need in order to do the Google, google marketing, like Google or Facebook paid ads. But for now for organic search, these are the two criteria that will need to consider. This is searchable and per month, monthly search volume. You, as you can see, we have also a cured ideas right here, which means that these are similar keywords. In case we do need some additional ones to do a copywriting or maybe we have a similar product or something like we would like. It better to rank for, but for me this keyword is great because it has quite a lot of monthly search problem. And I would like to rank for this keyword, since my product is exactly this. What we can also see its content ideas on this page, which is great for blocks or mainly for blogs, honestly, I use this if I have some topic that I need a title for right here. This is the page title URL in Google. It, you can see there are a lot of ideas. We can see more of those. So this is also a great, We can either click to add to cured list or add two rank tracking. And the keyword list is very easy to generate. Its like it takes seconds. And honestly this is a very convenient tool to how a cure list in place on this platform. Because as you can see, I've made a different kind of list right here because I have a lot of products. They are not all here, but I've made less for some of them because it's much easier to keep track of your keywords and you kind of have them organized in just one list. And then if I have a backpack, I'll go to my backpack list and I'll see what keywords I've chosen. Here is the keyword list. This is the new function that suggests edit couple of month ago. This is very convenient as you can see, I have this list right here. Yet here are all my keywords that I've saved for the last couple of months, according to brush suggests, and here's the traffic for each of them. There are search results right here. Seo difficulty. This is much easier to choose, honestly, I would definitely suggest you to create some list and just add keywords and then decide which keywords you would like to use for your specific product. Yeah, these are Google's search results for this specific keyword. And you can see which websites are actually on the first pages for those keywords. We can see Etsy here as it is one of the biggest marketplaces. And I also sell on Etsy and I know that leather products are really trending on Etsy, so I'm not surprised it's here. And we have couple of other, other merchants right here as well. Cured ideas. Cured ideas is much like keyword or function, but it gives you more idea regarding the similar keywords to this one right here. As you can see, it gives you a lot more results here. Yeah. But what, what do we need mostly for this feature is the top results because they have the most traffic. Make sure to check the traffic and their SEO difficulty, like this, this keyword right here is very easy to rank for it because it has very low SEO difficulty. And almost every website can run for this even newly opened, newly launched website. But it doesn't have much of a traffic right here. But it can be like one of the keywords that you use, maybe not your main keywords, but if you pick yours like this is suitable for your product, then you can use it as an alternative. Keywords for your picture tags maybe or somewhere in copywriting. But we must focus on keywords which have more search volume per month and you can check it right here. Keywords by traffic is also another great tool that AWPA suggests offers. When you write down the website URL and click Search, it gives you the keywords that your website actually ranking for. And you can see the keywords that aren't driving traffic to your website right here. And you can see the pages which are like URLs for the product page. So you can see that this keyword drives this much traffic to my website. And this is the page that if people actually find this product on and on Google when they search for this keyword, this is the page that comes up in their first couple of Google search result pages, similar websites is a great tool when you need to do the analyst of your website and actually track the performance of your competitors and do a comparison. Because Uber suggest actually knows which keywords you have in common and it determines which websites have the similar keywords and which websites can be your potential competitors. As you can see where suggests located some of the website, which is, it just thinks that I might direct or indirect competitors. And here we can see the performance, here we can see the Etsy marketplace on the first page. And even though it is not my direct competitor, it does have a lot of merchants who produce similar products. But if we would like to find our direct competitors, then this is the website right here. We can also see the keywords here which we have in common. This is a great tool. I know this company produces a very interesting products that are similar to mine. And I know that at some point we have common keywords, which is interesting to see. And we also have occured gap right here, which means that there are in fact some keywords that this company is using and driving traffic to their website. But I'm not currently using or not ranking under these keywords. And this is a great tool if you need some additional insurance that you are ranking your products, right? You can see this website that you think is performing well and do a keyword research right here to see which keywords are actually driving traffic to this competitor website and then maybe use it on your products as well. 10. SEAMRUSH SEO TOOL: I have purchased SEM rush to check out all the features because I've heard amazing things about this SEO platform. And really I just wanted to compare it to other platforms, more budget platforms that I've been using before. This as SEMrush costs the minimum of 119 $95 monthly. This is the minimal package that is available. I just wanted to check out all the features and see if it's actually worth it. So this is my project. I've entered my website and there's a lot to set up here. And after you've finished setting up your website and synchronizing all the necessary data, you will be able to see the site audit, the position tracking, on-page SEO score, backlinks and basically all the essential SEO matrix here on this dashboard. So next we have the competitive research right here, and the traffic analytics, where you should enter the website of your competitors to see where do they actually getting traffic from. When you enter your competitors in the traffic analytics, you are able to see everything you need to know about the traffic coming to their website. So for example, how many visitors they have a month, how many page visits they have? What is their bounce rate? Average duration that people spend on their website? This is very interesting because as you can see, it also gives you information about the devices that customers search their website from. And honestly it's very detailed right here. And you can also see the traffic sources that the customers used to be directed to the competitors website, including the direct visit or a referral, or maybe from search social media. We also have the information about the domain of our competitors, which includes the authority score, organic search traffic, paid search traffic, and the quantity of backlinks. And also we can see which markets our competitors target, which is also very interesting. And also top organic keywords are visible here as well. But for the keywords, we will use a little bit of a different tools. So for now this is just the highlight of their most popular keywords. So what I like about this, that it also shows what kind of Google ads they use. They use simple tags, google ads. This is so, so important for me to say because I'm currently running some Google ads as well. So it's always nice to see what kind of adds your competitors are running to kind of compare the texts, the titles, and etc. So another cool thing that we have here, which is basically or maybe like exactly the same as what we covered in our Uber suggest video. This is the keyword gap Analytics, where you can compare the keywords of your website and the website of your competitor and see which keywords you are not using. That might be generating some really important traffic. So here we have the overlapping and you can see the top opportunity keywords right here, which my competitors are using, and which keywords are actually driving traffic. And hear from my experience over suggest keyword gap two is very similar to this one. I would definitely suggest doing the keyword gap on your main competitors because it's a great way to find keywords that are performing well for competitors. So they might be great for your website as well. But always make sure to check the keyword analytics to see if these keywords are accessible to your website. So next we have the back link gap. This is also feature that Uber suggest has as well. And I remember comparing my website to this other same website on Uber suggest, and it had this same data. So both of these platforms are performing equally in this specific aspect. Yet the Pinterest is the number one. Friend domain servers serves as the main backlink of my competitors website. And I remember the Pinterest actually being really, really active. They do Pinterest advertising as well. And what is actually quiet, interesting is that Pinterest. Though, is a social network. It serves as a very high authority score bike lane. As you can see, the bathroom score is 94. Links. So smart pins created on Pinterest that are directing traffic to your website are actually increasing the authority score of your website as well, because Pinterest itself has a very high authority score. So smart pens that I've redirecting customers to your website through links is a form of link building as well. And it's actually much easier than that. Anything else in terms of building backlinks, you can build your Pinterest account to be active, to have a massive engaged following. And this pins will never stop working for you because pens have a very long lifespans, Pinterest pins will still be active and will still be generating traffic for your website even after a long period of time. The next tool that we have is a backlink audit. If you remember, I have mentioned earlier the importance of managing your backlinks, which includes generating new quality backlinks and also managing backlinks that are toxic, that have a low score and that will essentially bring your upside down. So this backlink audit tool is specifically made for this purpose. This tool is actually quite different from Uber suggests or any other budget platforms because you can actually follow up with a toxic website if you will have one. And you can submit it to Google as well from here, or when you connect it to your Google Search Console account. As you can see, the toxic toxicity score of my website is quiet low. I don't really have to do anything, but if I would want to investigate the backlinks situation on our website even further than if I click this, there's a whole chart of my backlinks and which backlinks are actually performing well with backlinks are driving traffic. So this is very interesting and very useful. So next we have the link building tool. Here will have to enter our domain and couple of keywords and see what happens. So I have entered six of my main keywords right here. And the market is, obviously you ask, so let's head over and see it's SEM rush, edit, edit competitors on its own. So there's a three-step process right here. So we have to discover the backlink opportunities which our customers might be using. We have to select the best link prospects. So the best links that will generate the most traffic for our website. So basically the most relevant sources. And we have to start reaching out. So we have to connect our email address and send emails to the new domain contacts. And monitor, open a new play rates, and send follow-ups to increase our chances. So basically, this gives us the opportunity to reach out to our bags, link domains, and monitor which domains will be actually generating traffic for us. This is mostly a manual process, but it's like managed on this platform, which is easier. But of course we do have to reach out to this backlink domains. The back link building is actually the most time-consuming aspect of building a quality website and increasing the authorities core. But honestly, it's one of the most necessary things that you have to do in order to rank your website higher in Google search results. So here we have the keyword overview tool, which is the same as on other search engines. But honestly, I've been working on this platform for a week now maybe. And honestly, it has the best keyword research tools that I've ever encountered so far. This is keyword overview in a nutshell. So basically the keyword difficulty is available here. The volume, the markets, the intent, and some other relevant keywords that have this same, this same source keyword. And here we have this SERP analysts for the specific keyword. So they cured magic tool right here is the one tool that I've been using the most often because it gives you the exact, exact detailed information on any keyword. Honestly, it's very different from other platforms that I've been using for keyword research. So here is the keyword that we typed in. And as you can see, this is the keyword right here. But the thing that I want you to focus on is actually the intent graph right here, which is honestly a new one for me because I did not use this added, not have this graph on other keyword research tools. And it's very useful because as you can see, the intent is different on every keyword. So this is the transactional intent. So when user is ready to do to make a conversion of, this is the one that we want actually to target for if we are trying to generate more sales with specific keywords, that another intent can be informational. So if you are writing blogs or want to provide some information on any specific topic, this one is for you, the commercial intent is very different from the transaction one because it's more of a browsing intent where customers don't actually make a purchase, but they want to know more about the brands and maybe after some further investigation, they might be ready to make your purchase. But for this specific keyword, they are not ready at the moment. This is very important and we can actually filter our keywords right here. With our intent. The transactional intent would be all these keywords right here. For me, this is very, very important because I, I work basically on increasing sales on our websites of the transactional intent is definitely one that I want to target for it. So I will not waste my time on any other intense right here. And I will just select this one, which makes it super easy because it filters all the unnecessary keywords. So the next graph that I want you to pay attention to is the keyword difficulty right here, which is actually different than on other platforms. And it's different from Uber suggest keyword difficulty graph because I've compared some keywords and the results are in fact a bit different. I would definitely recommend doing the keyword research in fact, on this platform, because I know that it's the best one out there. So the keyword difficulty also revise within different keywords. So for example, with a here we have six difficulty levels right here. And we can filter our keywords according to the level that we felt comfortable with. So for new websites, I would definitely recommend very easy or more like an easy level right here. So this is the percentage that we have to aim for. As you can see, it gives you more narrow idea of keywords. But the difficulty is easy. So you will be able to infect rank for this specific keyword. If you have a new website, if you don't have a lot of backlinks or if you don't advertise as much weight, the organic on-page SEO, you will still be able to rank for this specific keyword because the difficulty is so easy. Here is the search volume per month. So this is the search volume per month, and this is the cost per click if you will, decide to use this keyword and paid advertising. So this is the total results on syrup. Yeah, you have to find the keyword with a decent search volume and an easy keyword difficulty in order to rank for them. This gives you the perfect idea because now we have 33 sections to actually pay attention to, which is the intent, which would be transactional, the search volume which should not be too low, and the keyword difficulty, which should be easy. So these three keyword criteria's right here gives you the perfect, the perfect formula for ranking your pages on Google search results page. Next difficulty is called possible. It's orange and it's actually the keywords which are formed 30 to 49. So these keywords are possible to rank for, but they're a bit more difficult to actually. I'm compete with because they do, however, have more search volume, but more well-established websites are competing for this keyword. So if you are just starting out, I would definitely recommend start with easiest section right here, but you can ofcourse, mix it up and include more difficult high-volume keywords on your other pages as well. So next we have the difficult ones which are quite hard to rank for, even for established websites. Because as you can see, they have a lot of search volume right here. So a lot of well-established businesses are aiming for this keyword. You will need a lot of reference domains, a lot of backlinks, high authority score and well optimized content to actually rank for one of these high keyword difficulty keywords. So the heart keyword is actually the keyword that I typed in, which actually does not have as high of a search volume as some other law keyword difficulty, keywords. The keyword difficulty is not proportional to search volume. So we can actually have the highest search volume here, the lower keyword difficulty right here. And this is exactly why it's very important to do the keyword research beforehand. To find this golden keywords that are high in search volume and low in keyword difficulty. So when you find a keyword that you would want to rank for, make sure to add it to your keyword list by pressing this plus button right here. I have already created a keyword list, but if you have not created yet, you can do it from here or from the keyword manager. Right here. You can set the default keyword list right here. So when you add a keyword from this plus button, it will automatically place it to your default keyword list. The Q1 manager is basically the same as we had in our Uber suggest tool. You had to have different keyword managers for all of your collections and differentiate your keywords within the product group that you want to Wang. So basically it would be best if you had a dip or different keyword list for, in my case, like for wallets, for backpacks, for cross body bags, and so on. So the position tracking right here needs setting up. So basically when you do this setup and synchronize the data of your website, you will be able to track the keywords that you add on here and track the performance of these keywords in syrup. So basically, if, so, basically if Uber suggest finds one if you're added keywords and one of your product in Google search engine, it will, it will tell you that these keywords are performing well. This is a great way to keep track of your new and you're old keywords right here. So make sure to set up tracking if you do in fact purchase the SEM rush. This is the site audit where you have the opportunity to discover any SEO issues that you might have, including broken links, including site performance, how it's compatible on mobile devices, on-page SEO, organic traffic, crawlability. So this in fact means that your website is crawled by Google bots or not. So basically this will give you the whole picture of your website's health. This is definitely a great way to do this site audit on this platform. So here you can enter your main target long-tail keyword, and click Create content template. So basically it will show you how your competitors are using this long tail keywords in there, copywriting and basically in their main text. If you would like to hire a specialist to do the copywriting for you, then this is a great marketplace where you can pay people buy by the quantity of words that they write. And they will write the best description or a text according to your keywords. This is what SEM rush actually advises you to do if you're not if you're not familiar with copywriting, but in my opinion, if you have spare time and you know your long-tail keywords, you might ask, well, why the copywriting and your text yourself? I know I see unrighteous, very expensive, but I would definitely recommend you to use it as your main keyword to because it has the most precise and most detailed information about the keyword ranking, the keyword difficulty, and the search volume that you will need in order to rank your pages. In Google search engine, especially if you're first starting out, I would definitely recommend to purchase it and maybe use it within a month. Do the keyword research as much as possible within this first month, and then cancel the subscription. So you can actually do all the keyword research that you need within a month or two, and then cancel the subscription and use a cheaper tool like Uber suggest for example, as your back links guide. Versa just actually does a great job with backlink management as well. Though it doesn't have this detailed features like sending an e-mail to toxic website or et cetera. But it does have a great tool for backlinks and keyword gap analytics with your competitors. And you will definitely be able to see some keyword gaps within this tool as well. And it does have the grade tool to monitor backlinks. And as I mentioned earlier, this is just $12 a month. So you can do everything, you can do this your audit here as well. It's a great tool to just have and use for other purposes. Besides the keyword research tool. 11. Adding Product on Shopify: I've chosen these keywords for my new product because it suggests, suggested to optimize for this, my product is gray, so I've added this just before the keyword. I've already done the copywriting for this product because I have this similar one in other color. And all I have to do is just change some details in my description. Just do this optimization for the designer backpack, purse, keyword, and we are all set. I'm just going to do some quick addition to the key to this product. Check the description had overtook versus just. And I'm going to fill out my description with the similar keywords that Uber suggest gave me to rank for this designer backward pass keyword. Let's head back here. And here are the keywords that they are easy to copy from here. I'm going to some of them I'm not going to use all because there are some keywords that are not similar to my product. But we're suggests this is really no olive my keywords. So I'm going to use just like five to seven keywords from that list. I did an H1 title on the woman's leather backpack, purse, keyword right here. You can actually do the H1, H2, H3 titles in your description just to make sure that your ranking is on track. This is the Meta Description. Going to do the dash here. And I'm going to add one of these keywords that I think I think is in line with my product. For women. We have meta-description here which will also have to change. Make sure to fill out both meta-description and Meetup page title because it is really important for Google. What I do here is I just sum up the product features. I do the really, really short description because this is what our customers will see in Google when they're our product actually pops up in search results. And we need our Meta description to be short to catch our potential customers eyes and to be optimized for the FCR as well. So it needs to, it needs to have this. But at least some of these keywords in our measure description. Let's go over and do a quick product organizations, product organization type of optimization. So this is a backpack, this product is a bag. It's very important to fill out all the unnecessary fields that Shopify has in their product section, because this is one of the ways that we let Google know what is our product, what are our tags, stuff like that. This is the collection. With tags. I mostly do this because I have the filter on my product page. Customers can actually filter my products by color, by style, and we'll go through the filter creating process a bit later. But for now this is the filters that I need in order to have my products organized. This is size filter. I offered two sizes on this product. This is the media. How our pictures in place. I already had them prepared and I just uploaded them. And now we need to add alternative keywords as to our pictures, actually, this is how it's done. Let's do alternative text. And I just copied the keyword that suggest gave us two here because this is also a great way for our product and our product pictures to rank integral. So make sure to always do the alternative texts on pictures. And it will actually be best if you upload pictures that already have a keyword as their name right here, it's a bit of work. You have to do the research beforehand and actually rename all of your pictures. And then at the same time, at the same keywords as your alternative tag name, alternative text. This is actually very useful and as a part of SEO optimization on Shopify, I always, I always advise my students, add the mean keywords to our product pictures. I always make sure to upload my pictures from all sides just to make my customers purchasing decision easier because pictures are the only way that our customers can decide whether the like our product or not. Let's click Save. And with this, we've done the product optimization. Just make sure to fill out the Google fields and Google channel. Specific locations right here. You can actually check the Google product category right here, and Google product category list and make sure to choose the category that your product belongs to. Let's hit Save. Our product is ready and we can now just click preview and see what we've accomplished. Great. I liked the title. This is actually our H1 title right here. Great designer backpack bursts. And this is one of the most important headings. So I'll make sure to include your main keyword as your product title. I've recently discovered this amazing SEO tool called scrapie, and it's basically the same as Uber suggest it has all the same features. You can see their SEO tool side right here. It has SCR monitoring, cure tracking, page speed monitoring, syntax checker and other features as well. You can test your website right here to see if it has an issue or what needs to be improved. And it offers a great keywords tracking services. Honestly, this is one of the best websites that I've discovered recently. And according to this pricing plan, it's even cheaper than the Uber suggests plan that I have right now. You can choose either one of those plants according to your preference. And you can see the late plans start from just two doors. We're done for today. Thank you for listening, and I'll see you in the next lesson. 12. Setting up Shopify Preferences: Hi guys. So I've actually set up a trial shop for us to build together from the ground up. When you're generally sign-up for Shopify, you usually have 14 days for your free trial. And after 14 days, you have to purchase a paid plan if you'd like to access your account. So we have eight days left currently. We have to start building our website as soon as possible after 14 days so you can decide whether you'd like to actually launch your website or not. What I'd like to do usually is before I start to add any products, I usually do optimization within the settings of Shopify and preferences to just kinda get it up or out of the way and then actually proceed with the most pleasant part of building your website, which includes building a landing page, adding products, collections, and so on. First, let's do this setting optimization for our new website. First, I'd like to do preferences, which is right here, which essentially means how your website will be portrayed and shown in Google search engine. So you have to make sure to set up the title and Meta description right here in your preference settings. This is one of the most important part of optimizing your Shopify website, just like we did with our listings, but it's kind of sums up your whole website niche and your brand identity, who you target and stuff like that. So this is essentially the part where you describe your role business, the products that you sell and so on. So that it's easier for Google and your customers to understand what your business is all about. For the homepage title, I use my brand name and my target keywords, which I have already generated beforehand in my SEO tool. For meta description, I use, I'm kind of little short description of what my business does, what service or product it provides. And I usually fill it up with different keywords. For the homepage title, I usually do my brand name and a couple of target long-tail keywords. And as further description, I do short, very short, very easy to understand the description for my customers and fill out with a little bit information of what my business does. Who is maybe my target audience, what product or service we provide? So this is actually quite short description because we don't have a, a lot of space in Google. So you have to make it very easy to understand for our customers and very clear and at the same time make sure to include some main long-tail keywords in your description as well. This is what I did with my website, for example. As you can see, it is our brand name, long-tail keyword that my website actually ranks for really well in Google. Another keyword, I don't like to overload the title with keywords, but these are the keywords that I feel are the most important to my brand and I want to rank for those keywords. As you can see here is a short description of what products we provide for our customers. And I have included couple of really important keywords right here. So that whenever our customers type in like one of those keywords when they intend to purchase, like for example, the toads or wallets or stuff like that. Then our website comes up in the search results. So this is also very important here we also have social sharing image preview, where you can upload your brand logo. And then when someone shares your website via different social medias, then this will be the picture that it's, it will be shown on the sharing link. You'll also have the opportunity to connect your Google Analytics account, which will be super important when we actually launched our website. Because Google Analytics will collect all the necessary data from our customers for our conversions, for our brand goals. So it's really important to set it up and in order to connect it to Shopify, you first have to actually set up your Google Analytics account, Add and then add your website as a property. Here are all the instructions on how to set it up from Shopify directly. Someone you set up your Google account, makes sure to come back here and do this very short tutorial and actually connect your website to your Google Analytics. We also have Facebook pixel option here, which is super important if you are planning on advertising on Facebook or Instagram. Because pixel, pixel is like a little code which provides your website with unnecessary information regarding the traffic that Facebook drives through your landing page or a product page. Without a pixel, you want to be able to gather any information during the Facebook ads, instagram promotions. If you'd like to promote your website on Facebook or Instagram at some point, makes sure to set up your Facebook pixel. It's very easy and requires just two minutes. 13. How to optimize Shopify Settings: Let's go over to Settings section and just figure out what other things we need to optimize first. First, here's a plan where we can choose the suitable plan for all our business. As you can see, the most popular one is basic Shopify plan for just $29 subscription per month. We have two staff members for all locations. Transaction fee is 2% and currency conversion fee is 2%. This is the most popular plan. And if you have two staff members for locations and you're not generating too much of orders when you first when you're first starting out, that transaction fees are not really relevant that much, I would definitely recommend applying for $29 Shopify of basic plant. If you have a lot of orders, if you have high volume of sales, than it actually makes sense to choose one of these plans right here, because then the transaction fee is 1% here and 0.5% in the Advanced Shopify plan. Advanced Shopify plan also has some other advantages right here, which might be also useful for your brand depending on your business scale. Next up we have Payments Settings, someone you actually done optimizing your website and decide to launch it. You won't be able to do it without the payment settings in place. Here we have people which is one of the payment options here on Shopify. But it's more of a different whole different account type of situation. So in order to proceed with PayPal payments, that your customers will need to set up a PayPal account and actually agree to pay both terms. This is the whole different story here. So it's best to actually choose your third-party payment provider from this list. And if you're located in the US or European Union, most of these options will be available to your country. Shopify supports all kinds of third-party payment providers, and you can choose which one will be the most suitable for your brand. Most of these options, I think all of these options are super secure. And one of the most popular payment providers are Stripe, for example, which is super popular in the US and also worldwide. So you can choose whichever option you feel comfortable with. Now we have to decide on our shipping settings and the delivery. So if you sell physical products, then you need to set up the shipping and delivery method that you prefer. So in this case, we don't actually need to create any custom shipping, great, and we can all do this all in general, shipping grid settings right here. So let's click Manage. And as you can see, you have, you have different options and you can set different rates to different countries. So depending on which option you prefer. So I'll show you how I've done it for my website. For instance. As you can see, general profile actually adds all of your new listings and existing products automatically to this shipping profile. So you don't need to add all of your products each time you had a product. So this is a great automatization right here. Here we have the general, general shipping settings for my local market and for the United States and for the rest of the world. So I mainly shipped to the US, so that's why I have it separately here. What I do usually with shipping is that I offer free standard shipping to ideas almost everywhere. Because since I've been a seller for years now I've learned this practice to be the most profitable and convenient for my customers as well. This is actually what Etsy enrolled three years ago when they announced free shipping guarantee to the US customers so that all of the merchants who would like to be on the first page in Ed says search results actually had to enroll in this new initiative and do the free shipping on most of their products and then add the shipping costs to the product cost so that the shipping was free, but the cost was added to the products. I guess this is the psychological thing where customers usually tend to precede with orders more willingly when they see that the shipping is free, so they. So that they prefer to actually spend more on the product, but not this shipping itself. So I've been doing this practice for a couple of years now. And actually it increased by cells after I started offering free shipping on my standard chip months. After that, I have expedited shipping here, which means shipping with FedEx or DHL. And as you can see, according to different conditions, my customers pay different costs for the expedited shipping. And actually Shopify calculates this cost automatically because I have a weight condition set here in place. So what I usually do here is when I had a product, I'll make sure to add the approximate weight. Then when couple of products are added or just maybe one product is checked out, Shopify calculates the total weight and signs the expedited shipping price accordingly. So this is very convenient for me and for my customers as well. Here we have an option to add sales channels to our store. So this is once again, when we've done with adding products, we can come back here and add sales channels, like we click here. And you can add all of those options right here. But for me, the most important ones is Google, which means that your product will be, will become available in Google search engine, Facebook. We've already discussed the storefront future. So this is very important for you. If you'd like to sell your products via Facebook or Instagram. And also Shopify inbox is one of the most important tools for me personally because I love to have communications with my customers. And this is like a small chat button right here on the website. You can actually set different quick replies, instant answers, automated messages, and personnel and personalized the preview and appearance of the chat on your online store. This is a very convenient button feature and it's great for communication with their customers. And I personally enjoy answering my customers questions were much because I've noticed that it actually increases the conversion rate drastically. The next item on our agenda is domains. Shopify will redirect you to a third-party website like hover, for example, or GoDaddy for example, where you can set up your account and purchase the domain, which you will then connect to Shopify shopify instructions. This is where I usually purchase my domains and I usually purchase the meal forwarding option as well so that I can have separate e-mail for my website. This is very convenient and you can see which domains are actually available for you to purchase. They have different price. But approximately it's, it's 15, $13 a year subscription. And you store your domains here on your forward count. After that, after you purchase, you connect your domain to your Shopify website. And it's quite easy. It takes couple of seconds and Shopify has a whole instructions on how to proceed with a transfer. As for the languages, Shopify doesn't offer a built in translation service. You have to set your default language right here. And then you have to add a language that you would like your shop to be translated to. But for the translation purposes, you have to add a third party plugin that you can get for free in your Shopify apps store. For this purpose, let's do let's do French for example. Shopify has definitely be aware of your preference languages. You won't be able to use a third-party app if you don't, if you don't edit this additional translated language here. And as you can see, you can add a couple of languages here though, after you're done editing your second language, you hit Publish and your website will be almost ready to get translated. But for that purpose, we have to visit the Shopify App Store. So Shopify actually has a lot of apps that you can use which are approved by Shopify and compatible with Shopify. And one of them is language translate and currency by try and see. Another great option is translate your store by White Glove. They are both great. They offer automatic translations. And if you don't agree with some of these translations, you can actually edit them manually. And you can edit everything that you'd like, like. Starting from your website titles to SEO aspects of your store in order to rank on international markets. So beside your local market, you'll need to add additional language and actually you need to do the SEO in that additional language as well. So optimize your website in French, for example, and this will give you opportunity to reach additional markets. The last thing on our agenda, I shop policies and you won't be able to launch your website without the policies in place because it's important for your safety, for the safety of your customers. And now it's actually a requirement. What I like about Shopify is that it has everything you need already built in. Mostly for the most part. When you work with other e-commerce websites, you would need a third party website to actually set up your policies for you. But with Shopify, it's actually done automatically. For example, for the refund policy, you can create it from template privacy policy also, we can create it from a template. And in just a second, your privacy policy is ready. We also have Terms of Service policy right here that we can create and just over in just a second. And we also have shipping posts and legal notice which you will have to fill out according to your store and your brand shipping policies. When we're done adding our policies in this page up, if I actually create separate pages, and what we'll have to do is add those policies separately in our navigation in our footer menu so that customers can easily access it if they need it. That's always the main setting optimization. And now we can go through with adding our first product. 14. Optimizing Product Page: When we're finally done optimizing the settings of our website, we can now proceed with adding products and actually building our website. When you access your Shopify feed, you actually have a little guide here from Shopify. Gives you little tips and instructions on how to start building your Shopify website. You can either add new products from here or go over to this tab right here and add product from here. As you can see here, we have our title, which is our H1 heading. And this is very important to have your main long-tail keywords here in your title. Make sure to do a cure research before actually I didn't go product. And then proceed with a title and the description here as well. You have to do the copywriting for the description and make sure to include all the necessary instructions for your customers and make sure to fill out your description with some main keyword as well. And you can do the headings right here where you feel they are necessary. This heading, heading one is the most important one obviously, and it actually declines after that. And the first three headings, quite important for the SEO and for Google. So make sure to assign these headings to your most important keyword. After that, we have the medial section right here where we have to upload our pictures. Because I shoot with the really high-quality digital camera. All of my pictures are huge and sometimes I need the third party resizing application just to make sure that Shopify actually gives me the opportunity to upload my pictures. When you do this, make sure that your pictures are a decent size and that there are high-quality. They are informative and I usually like to upload around ten pictures because pictures are them one of the most important aspect of purchasing decision when it comes to online shopping. This is a procession of our product. And if you are planning on adding different variations to your product like size, color, and cetera, then you would want to do the prices separately according to those options. But if you have just one product, you may as well just do it here. And we have the Compare at price section right here where you have the possibility to do this sale if my product costs 120, for example, and non selling it at 60. So I have a 50% discount in that case, this is how the discount is created and this is the cost per item, which is only you can see this IR with this course right here, and it calculates your profit margin. This is create for cost management. If you don't have a separate system in place, you can sag track quantity if you would like, your products through declining quantity after a sale, for example, this is great if you have limited our products in stock and you would also prefer to always have the stock in control. And if you would like to continue selling when they are even out-of-stock, then you can select this option here as well. For the weight, this is where I usually put down their approximate a weight of my products before because this is how my shipping cost is calculated at checkout. So I always make sure to fill out this field right here. Then we can serve our country. And this is the option where you have to select if you have different sizes and colors. For example, you can create up to three variations in this option setting. Here's one of my other listings. I've done the title, I've done the description, and this listing actually has a lot of options right here. When I put down my options and variations, here is the verb Ryan's tap down here where I can do the price optimization. I could put down the quantity for my products. And I can also set the pictures to all of my variations separately. I said the picture here. And when customers actually choose this variation right here, the picture will change, which makes it super easy for customers to understand your product options. Another thing that I want to show you today is how to optimize this provided separately. So if you need to do there further optimization, you can click Add varient right here. And you'll actually be able to access all of these variations separately. If I'll need to add a discount price for each variation, then I'll have to go here and do the compare price in this separate variation tab. I'll do this for most of my products. You can add the image right here as well. This is just a separate window where you can do all of this optimization. And you can do the weight for each option right here. You can select country, you can select the stalk right here. So basically everything that you could do, the Main tab, you can also do separately here, they sail will appear on our product page and you'll be able to change it within the variation. After that, we have the Meta title and Meta description for the Google search engine. And you also have the URL handle. As for the title and description, we've been over this in our previous video. Make sure to put down the title that is clear and easy to understand for your customers, but also very important for the SCO and actually for Google search engine to understand what product you're actually selling. This is the place for your main keyword here, and this can be different from your product title. It can be whatever you feel will rank best on Google. For the Meta description, it should be short, it should be clear and filled with couple of keywords there as well. But mainly it should be in inciting for your customer to actually click when they see it in their Google search results. As for the URL handler, I would not recommend changing it here because it has signs the URL automatically when you put down your title right here, for example, if I could leather bag, for example. Back, then my URL handler will change accordingly. It's always best when you have a very clean, clear URL handle right here. And this is the path that your customers should go through to actually access this product right here. When you actually buy the domain for your website right here, this my shopify.com will disappear and it will have your website domain name here, slash products, slash the name of your product. This ending right here is also quite important for SEO for the search engines because it's also another keyword. So make sure to always have clear product titles, productive headings of that. Your URL is also very simple and easier to understand for your customers and for search engine. You can also create color swatches to your products and they look very nice on your product page. And it's definitely much easier for your customers to choose a color from this color swatches where rather than just a simple option tab. So in order to set this color swatches in place, all you have to do is visit your online store, go to theme settings, and then go to product grid. You'll have to select Show Swatch images right here and select the shape that you'd like your swatch images to appear in. After that head over to your product page. And all you have to do is just write down the color option in your options tab right here, and just write the colors that you are offering. After setting you're available colors right here. All you have to do is come down here and said the picture to each color. This will be very useful when we'll be able to change the pictures accordingly from our product page. For the tags, they are quite important and I mostly use them for organization purposes because my customers should be able to filter my product because I have hundreds of products. And it's actually very convenient for my customers to filter them by color, by size, and so on. Also, if you're doing a sale, then this is the grid tool to actually have on sale tag. In place of that, you can easily create a page where all of your pattern product on sale and have the same tag. So let just start doing tags and I'll show you how they're done. Here we have one of my products right here on this collections are added automatically because I have actually included some tags here. Will go through the collection editing process in a second. But before that, I would like to show you blood tags I used to actually filter my product. We need tags for our customers and for our collections. This is quite important because without adding tags, it will be very challenging for us to then create collections and add products automatically. And especially if you have a lot of products, it's better to always have your main tags in place. For me, these are the main tags, as you can see, I have tagged all here, which I just add like this. And it means that if I need, if I need a page where all of my products are together, then I will use this tag to filter them and actually include all of my products on one page. If I need color filtration, I put down any color that I might need. So this is the color varient right here, and then the actual color choice. This works for any color. You'd like. As you can see, I've done this many times. So yeah, I also help filter it by style, by material, by, by size. And you can actually do any filtration that you'd like. So as you can see here, I have all these filters here in place. And mostly the filters are done for color options, for size options. And yeah, this is the filter that is mostly use filter right here. This is a collection that I've created that is called on sale, where I have actually collected all of my products that have on sale tag right here. And when I include this condition in my collections, automatically all of the products with this tag gathered right here on this page. So this is very convenient. The same goes for the new arrivals collection right here. So I just have a tag called new arrivals here as well. So I just include this tag right here. If I have a new product and it shows up right here automatically. 15. Adding Collections on Shopify: As you can see, I have hundreds of products right here. And actually in order for my customers to easily access them, I need to create collections, which means that I have to create separate pages where I filter them, where I have separate product. So we need collections in order to group similar products together. And we do this using our tax. In order to create separate collections. We can go over to this tab right here and add, Create Collection. And as you can see, I have a lot of collections here in place because I do have quite a lot of products. And also I've noticed that collections actually rank really well on Google search engine. So make sure to have all of your most important products, plays and different collections of that, then you can have an option to rank all of your collections separately. So I'll just show you an example of one of my collections here, which is called on sale. So this is the on sale page right here on my website and I created it automatically in just five seconds. As you can see, I have the conditions here where you said how we would like your collections to actually be filtered. You can add different conditions. You can add conditions according to product tag, product type, Fender, product title. And this is all very useful because you can filter your products according to all of these features right here. You can also filter your products according to if you'd like them to actually be equal to something, or if you'd like to actually exclude some products with some titles. For example, if I have men's product right here, I would like to only have rumens collection. Then in that case, I would select is not equal to or does not contain according to your preference. I would say it's not equal to and men's right here. This means that all of my products which have men's entitle will be excluded from this collection automatically because I have the product tag is equal to on sale. This collection actually gathered all these products together for me. And I have the opportunity now to manually assign the places for these products. And I have the Meta title and Meta description here as well. These are quite important for the Google search engine, and this is how the collections are actually ranked in Google. So make sure to put again your most important titles right here, which are your main keywords. And the short but informative description with also are very important long tail keywords right here as well. Also you can select the collection image right here to upload. So I have added a collection that image right here. And all we have to do is add image alternative text. As you can see, this is the description of this image to improve the search engine optimization SEO. We're done here, everything is optimized. Let's hit Save. And also what I would definitely recommend doing is writing this description here as well. So as you can see, all of my collections are here in place. I have a lot of collections and all of them are different. They gather different products together. And as you can see, I have them filtered, filtered right here with different names. My customers actually have the easiest time navigating my website because depending on what type of person they are looking for, they will be able to find it according to the style. Here in just a second. We need our collections in order to build our lending page right here. As you can see, I have a lot of collections feature TO on the first page so that it's easiest for my customers to actually access them. So I have my most bestseller products right here on the first page. These are all the products that are the most popular in my shop. 16. Creating Menus: We're done optimizing our products, our blog posts and collections, and now it's time to do navigation menus cell when we had two navigation, we have two monitors right here already pre-made by Shopify, and it's a footer menu. The main menu, footer menu is this field right here at the bottom of your website. And it's usually includes information like contact us page, like your policies, trends of service, stuff like that. Also, it's the instructions on how to get in touch with your company, like an e-mail or phone. So we do the Footer Menu very easily and just like five-minutes. So we have all of these pages already pre-made, including the privacy policy, terms of service, like shipping, construction, and so on. So all we have to do is actually add these pages to our footer navigation menu. We click Footer Menu and we click Add menu item. And we type in link that we would like to add. It can be collection, it can be this search I can write here. It can be a homepage, but just like let's add a privacy policy for example. In policies it will give you the option to choose all of the policies that we've made with Shopify template right here. Let's choose this one and it will automatically assign your page and name, which we can of course choose according to your preference. That's all we have to do. And click Add. And we've added our privacy policy page right here, if this is what I've added. So pharma website, so this is the Contact Us page, leather care shipping, return exchanges, terms of service and privacy policy. You're actually required to have these two policies in place in your footer menu so that customers can easily access your policies in case they ever need them. So let's head over to the main menu right now. In Main Menu, all we have to do is add our collections, our homepage, and the list of our products. For the main menu, as you can see, I have a lot of collections here in place. You will add collections the same way that we added a privacy policy right here. You just select collections. You add your preferred collection here and then add a name that you'd like to be displayed in your main menu. So you can also feel to your collections right here, but you don't really need to do this because your collections are already filtered. One of the most important part of doing the main navigation is that it's easily understandable and accessed by your customers so that all of these collections right here are clear and easy to understand. Also, Google search engines cans all of these collections right here. And it's essentially your sitemap. You are doing this for your customers and also for Google. When you have your main menu in place, you actually make it very clear for Google to understand how you assign your pages. Most likely which pages are connected. For example, if I decide to add sub, sub menu pages right here, I just, I just do this and they are automatically made to a sub page. So sub-pages look like this. This is the, are the sub menus. If you need to filter any of your collection even further, you can do this by adding sub pages, sub menus, right here. When you actually add sub pages or sub menus, this means that you will assign a clear path to your product pages. It's much easier for Google to understand. This is, for example, the main page, the main collection, and this are the subpages under this collection. This is how the ordinary navigation looks like. As you can see, it's very easy. I only have one subcategory option right here, where I have five more collections, which are very easy to understand. I have another collections right here. I have to filter. This is women's women's section. This is men's section. As you can see, this collections right here are in fact a signed the most value in my navigation. So when Google starts to rank my collections, this will be at the top of the list and will be assigned the most score. Then as we go down, the value decreases. So like this or this collection will be the list important to Google because I have, because I have actually assigned it the least important role. So naturally, they collections that are closer to navigation manual are more important. And when you get to the bottom, then the collections become a little bit less important for Google. Make sure to always have your most important product pages at the top. And just make sure not to overdo with this sub-categories because your sitemap should be very clear and easy to understand for Google and your customers. If you have too many subcategories, then it becomes little bit more confusing. And your subcategories actually decrease in value. 17. Shopify 2.0. Overview: So today I'm gonna discuss Shopify to point O, which is honestly a revelation in Shopify history. And I've been a sharp if I sell or four for five years now. And honestly, Shopify to 0 is a game changer for all of the Shopify shops. So what is actually different this time? So Shopify to 0 gives you the opportunity to customize your website on a different level from like ever before. So you can actually create different product pages. You can actually customize your other pages of your shop. I've personally changed my whole shop layout and I'll show you everything in a second. Shopify to 0 was released in 2021, but before it was unavailable for most themes. And couple of months ago, it became available for my theme as well. As you can see when you enter a Shopify themes website. Then there's filter for online store to 0 and it shows you all of these stores that are compatible with Shopify to 0 new features. So what Shopify abroad that is completely a game changer. It is now battlefields. A lot of things have been updated according to the latest Shopify to 0 standard. And if you can, if you want to check out if your theme has been updated, it's very easy. You have to just type in your theme here. This is my theme and as you can see, you can just add latest thin version here by clicking this button. And the, one of the drawbacks of this is that you have to customize your whole shop from the scratch. I mean, the theme, aspects of the landing page, the collection pages and product pages. All of your product will of course remain changed and all of your shop settings won't be changed either. So only the layout of your website will change. So one of the most useful things that there's Shopify to 0 abroad to my shop, for example, is also that it became a lot faster. So if you remember my old online store speed, it was around, I think 34 and now it's around four to five or 47 sometimes, depending on what customization I do with my theme here, It's a great speed, as you can see. It's faster than similar source on Shopify, which means that it will actually rank better on Google. If you want to see a report of your store speed, you can also click View Report and you will have a detailed information here on how your score is calculated. You can also see the performance for a separate product page or a collection page. So as you can see, my performance on desktop is pretty high, and honestly, it was not that high until I did the Shopify to 0 update. So I'm really thankful for this amazing opportunity because stores speed really means a lot. It's a technical aspect of your SEO and it means a lot for the bounce rate of your customers for this year. And honestly, this is one of the most important things to consider while building a website. As you can see, I have changed the whole layout of my sharp. It's much more responsive now. It's much more alive. And honestly, the main thing that I've changed on my website is the product pages and my website core pages. So I'll show you all this in a minute and then we'll go through the technical process of setting up metal fields. So let's check out the product pages first. So let's click any product and see what new features Shopify to 0 offers. What I like about this new layout is that you can actually set a related product here, which is super convenient because we didn't have this option before, honestly. Maybe some themes offered this, but I've never really encountered, encountered this feature. So if you click on it, then you are redirected to a similar products of this can be great for different colors if you offer one product and different colors or styles, or maybe a complimentary product, then you can set it right here. It's super convenient and easy to see. Then we have little tabs right here with the description. And then we have the opportunity to actually do the cross selling here on the product page. So this is one of the most important feature for me because now I have the opportunity to hand pick complimentary products to all of my purchases. So these are mainly like matching sets. I like wallets to my bags or maybe additional straps or maybe sunglasses cases. So like small items that go perfectly with this main product. This is one of the best way to do cross-selling without using any additional Shopify apps. After that, then I have a little promotional, like little copywriting done here with the keywords, which is also super important. And I have the picture with the alternative tags here as well. Another great thing that matter fields offers is that we can do almost any customization to our product page, including adding little pop-ups. So now you can do this size chart pop up right here. You can do the convertible like any instruction pop up right here. And it's really convenient for the customers in case there are some instructions that you want really to them, them to see first when they enter your product page. So one of the most important features that I personally appreciate very much as a business owner is that now with Shopify to point O, we can actually create a product and page templates and make our core pages look super professional and customize them. However we'd like. Before, we didn't have any tools to actually work with our sharp pages or anything that we could do. We could do from our settings. So mainly from here. And you could add maybe one picture. It was a plain text or over, you didn't have any possibility to make your page stand out or I'll do a new motion videos or banners. And now we can actually customize our pages. Just as we do with our landing page. We can add banners, we can add product pictures, we can add videos. And this is really a game changer for most shops. And we can do this with theme templates right here, which I'll teach you how to do in the next video. But just to show you how they look right now, now, this is my one of my pages to rank on Google. And this is how it looks compared to like one plane picture. As you can see, it looks really professional. I have another page. This is the store location, and I have another page which I recently customize, the video banner right here. So before it was just a plain page with one picture and now it's a professional website, so yeah, this is a must-have on Shopify. Now, I can imagine how I operate it with the old layout. One last thing that I would like to address is the new filtering function in Shopify to point O, which makes it so convenient for customers to browse and filter your products. That it's honestly ridiculous how sharp if I didn't have it before this. When we go to any section, we have the new layout right here. And before we actually didn't have filtering system at all, we had to manually select tags right here to filter our products. And it honestly did not look anywhere near this amazing layout. And now this looks really professional. It has the price filter right here. So if your customer has a certain budget, then they will just type in the budget and see what products you offer under that specific price, price range. We also have different filters, filters that we can, I select at the same time. This is a game changer because before it was really hard to do the filtering correctly and do the narrow filtering. And now it's very accessible and very easy to understand. The great part is that if you don't have so many filtering in some of your collections, if this is not necessary, then Shopify automatically. It automatically changes the filtering according to the collection. So if you don't have any filters in this collection than this tab will be minimal just with the price and the availability filter. And if you have a lot of filters, then they all will be available according to the collection that you are browsing. This is done automatically and this is honestly amazing. You don't have to do anything to set this up, but we do have to do something to customize this filters. And we'll go through all of this in our next lesson. 18. Smart filtering with Metafields: So let's start by defining metal filled and creating collection filters. So first what we have to do is go to Settings right here, and then go to matter fields and product. Now as you can see, I have created elegant around 12th mesophiles are ready for my products before because I have a lot of choices and filters. Let's create a medic field from the scratch together, we click Add definition, and we'll go over all of this metal field types in a second. But just not to get too confused with this, content, types will do just one metal field right now to add it to our filters. So here we have to type in a name. So this does look a bit confusing, but honestly it's very simple. And once you learn how to quit one metal field, you can create all types of metal fields. So let's type in, for example, like maybe size. And I already have this metal field, so we have to add es. And as you can see, if this is the namespace key which automatically generates the name of your metal field right here. So description is not important. This is also not important. What do we have to do here now is actually select a content type for your major field. So as you can see, we have a lot of content types and you might use all of them at some point in your shop. But for now, let's just do a text one, which is the easiest one. And now we have to decide whether you'd like to actually accept list of values or not. Which means that if your product offers different colors, color variations within a product, and you'd like to your product to show up under multiple colors in your collection filtering, then you can actually select, Accept list of values. So I would definitely recommend selecting except list of values because mostly you need to fill out couple of variations and couple of the values in your product so you won't be able to change this later. So I think we've done with the matter field and we can click Save. We have our metric field right here. And what it does actually is that now you have to go to your product page in this matter. I feel it will be available at the bottom of your product. So these are also matter fields that I'm using in order to customize my product page. And they show up under all of my products. But if you don't want to, for example, fill out some of them on some of your products, then you can easily leave them blank. It won't change anything in your theme or filtering. So if you want your product to show up under a specific metaphor, however, then you need to fill out those values. So in our case, if we are doing this size metal filled, then we will fill out this field right here. So this is done, for example. But remember what I told you to select, Accept list of values. This is where it actually comes in handy because in my case, I offered two sizes in this one product. And I want them both to show up when I filter them. So in that case, I will just do this. And this means that both of those values are accepted. So next, what we have to do in order for our filters to actually show up is to add our metric fields in our navigation menu. So this is our metal field. Let's go over to navigation. And yeah, this this is the new field which has just appeared recently, couple of months ago, just in case you would like to do this filtering. And it's very convenient. It's very easy. And actually all of your metal fields will show up here. And all you have to do is select the correct one. If I would like this matter field to appear in my filter, in my collection page filter. Then I will select this and I will select done. After this. Our filter will be available. Right here on the left side. You can select a couple of values at a time. 19. Product Theme Templates Shopify 2.0: Let's go in a little bit more depth, are guarding the customization of your product pages. So in order to customize our product pages, we have to click online store themes and then click Customize. Then we're redirected to this window right here from where we do the customization of all of our pages, including our homepage. So this is the lending page features. We also have products, collections, blogs, regular pages, look postcards, and checkout. So what we need to do now is actually customize our product pages so we click product. And as you can see, I have a lot of product templates already pre-made and assigned to some of my products because I have just started to assign new templates to my products and renewing the whole theme. But for you only did default product options should be available at this point. So default product option means that your products are the default of your themes. So in order to customize your default product, you can of course, rearrange all of these tabs at different matter fields. So on. The issue with the default product is that it will be automatical for all of your products. So if you would like to, for example, assign different layout to this product and then have different layout on your other products. For example, with the different size chart with a friend pictures here that we had in the previous videos, then default product option won't be the way to go. So when we make adjustments to this tab right here, and if we click Save all of the products which are assigned, the default product theme will automatically change. My advice would be to leave the default product alone for a little bit and actually focus on creating new templates and then assigning these templates to your hand picked product. This is the best way to actually test all of the layout features and determine which layout is more accessible for your customers, which layout is more authentic for your brand, and so on. So let's leave the default product template right here as it is, and actually create a new product template for our products. For that purpose, right-click product right here and we click, create a template. It's actually not easy to delete or rename templates. You have to do this by editing a code. So make sure to create like really easy to understand name for a template. And you have to be sure that you'd actually use this template later. So let's do the template for the wallets because I haven't done it yet for my new theme. So you can actually name it any name that you'd like. And then you can choose what you'd like it to be based on the new theme. We'll copy the old theme from this list. So it's almost like a page that you don't want to ruin. You always make sure to make a copy of that page. For you. Only the default product will be available under this list. But later when you add more themes and more templates, they will also be available here. So in my case, I have already created a lot of templates. And instead of starting from scratch, so instead of starting from the default product template where I don't have anything created yet, I would like to actually copy my existing template. And I think this is the latest one that I've been working on. So it has already done a popup right here. And it also has the image was taxed right here, which I can just automatically assign a different value and a different picture. I will just copy this and I will change this picture to the wallet collection so it gets automatically linked to all of my wallet. So I will just copy this default theme right here. Let's click save. This template is now created. The template is created and it's already available at the top of this tab. So we can customize our product pages and our default template won't change. Only this template will change according to our customizations. One thing that you need to consider is that actually, right now we are only customizing a product template and not the actual product. So this product is not assigned this template. This is just the window to customize our templates right here. But in order for this product page to actually change, will need to assign this template. From the Setting section. I'll show you how to do that in a minute, but before that, just see how this changes. So this is one of my other templates. This is a default product template. So as you can see, you can change them and nothing will change on your products. And this is just a great way to customize your templates with an example of the product right here. If we would like to change the product example, we click change here on the preview, and I will actually assign wallet. So now I have a tab where I can actually work on my product and see how this template will potentially look on my wallet collection. I can change everything accordingly. I can then add the picture right here. This is the image with text. I can either remove it or add wallets right here, change the text. And then when I will assign this custom template to my wallet collection, after that, this will be the same for most of my wallet, so I will need to change the headings because it's not a backpack anymore. And change the texts which I have created to static on my previous products. So this is our wallets collection. And let just hand pigs, like one of these wallets right here. And all we have to do, usually in order for our template to be active is to scroll down here. And this is our theme template function where it's automatically set to default product, the one that we did not change at all. And now we have to assign it a different template called wallets right here. And when we actually hit Save, this product will be available with the new layout in your online shop. So that's actually eat. We don't need to do anything else. And the same goes for your collections. You can do the same exact thing with the collections, but I have not created any templates for the collections yet, but it works exactly like that. 20. Adding Pop ups: So on your collection page, you do have some customization that you can do. For example, when we do, when we go to Collection over here, you can choose how many products you would like to have per page. How many products per row, how many products on mobile? You can do them mobile view right here just to see heavier products, look on your mobile. Yeah, This is depending on your theme. Actually all of the themes have different layout, customization features. You can choose the ratio to fit your image. This is, I think, what most themes have in common. I like this one because it fits more products and it looks more professional. Yeah. After that, you have to make sure that you have the filter product here in place, which means that your filtration is visible for your customers. So in order to customize our product and product templates, we have to go over too. I'm a product customization in our shop. So this layout is very different from old Shopify. And if you've been on Shopify for quite some time, you might have noticed that Shopify edit all of this customization features in Shopify to point O, where you can actually change the title, put it down, or price however you like, and change mostly everything you see here. So let's go over some metal fuels that we can add in order to make our product page look more professional and optimize it for convergence. For example, if we'd like to add a size chart or maybe some instructions, we can add a pop-up. So basically what we should do is add a blockage here and we have a lot of options including texts, rating, tab content, image, or even a pop-up. So let's do a pop up right here. And now we have to do the label. We have to write down our pop-up name, which will appear right here. We can drag it wherever you like. So mainly, Let's do it here. Let's write down, for example, color, color choice. Maybe we'd like to show our color choices or something. So this is the color choice and now I have to select a page. So what, what I want you to focus on right now is the dynamic aspect of pop-ups and most of these features. So if we just select a static page right here, like it doesn't really matter which page we have. Then, like every product will have this same popup with the same page, which means that we won't be able to customize it. We won't be able to change the page accordingly to different products. Because for example, I have different sizes, sizes in my product variations. And I would like this product to have a different pop-up and then maybe my smaller products to have different size chart or convertible instructions. So if I do this static page right here, I won't be able to change it accordingly in my product fields right here because it is not a metal filled yet. So what do we have to do in order to change this pop-up or any product is to create metaphysics and then edit dynamically to our customization. So let's create a matter field for our pop-up. Let's go over to metaphysics right here. Plague at definition and create maybe color twice. I don't know if something changes accordingly. And now we have to select type of metal field that would like to add. So for us, what we actually need is maybe a page where we could upload a picture which shows up as a popup. In this case, this is a pop up. This is a page that I've created and I just uploaded this picture and I did a matter field, which I then upload it here. So in order to hand pick this pictures and actually have the opportunity to upload a page that you'd like. And when the product changes, the period changes accordingly, then we need matter fields. So in order to create a pop up like this, Let's create metal filled with the reference to a page and then create a page where we will upload this picture. So we have four steps to do here in order to create a pop-up, which is first to. At the pop-up right here. Then to create a metal field for the page reference than to actually create a page and upload a picture. And the last step would be to actually add this page to your new metaphysics, which will appear at the bottom of your product. In order to add a reference metal filled and actually referenced a page, we need to select reference here and choose one of these three options. So if we'd like to reference a product, this is the product page, or maybe a product varient. But we actually need to reference a simple page, which is this. This is all done if we don't need to accept list of values and we'll just do one page at a time. Then this is fine. Let's click Save and this is ready to go. Next, what we have to do is actually go to our navigation and add a page. So I've actually already edited page and I'll just show how it looks. This is the page for this size child, and I just added this picture by adding it from here. This is how it actually looks. You can select the size that you'd like. So this is just a simple page. As you can see, you don't need to rank it. Logo or included in your navigation or anywhere. This is just a page for your size charge for your popup with just one picture. After that, Let's go over to our products right here. And these are all the metaphors that are available. So let just select the page that would like that we just created. So in my case, this was the size chart page, and this is the size chart and we click Save. And after that, all we have to do is actually go over here and dynamically add that page to our pop-up. You'll have to write down the name. For me, just any name because I've done so many metaphysics. I can't think of any that I haven't done yet. Then what we want to do is dynamically add a page so we don't hit select the page button. We had connect dynamic source, which is basically adding metadata fields, which change dynamically according to what value you put down under your product right here. So let's add, this is our newest page, so this is added. Yeah, I think we're done. If you'd like, you can change the name right here. So this is all for the pop-ups. It's very easy. And the most important thing is that now you can actually change this pop-ups and these pages according to your product. In the next video, we'll learn how to create different product templates, which will make it possible for us to create different layouts for different products or collections. 21. Customizing Product Pages Shopify 2.0: Another thing that we can actually customize with metal field is plain texts right here. So I have created this text which changes according to the product. So for this product, I have created the metal filled cold material, for example, which is right here. It's a single line text. Again. This means that I can actually set different materials and different tags to my products, which are some are, some are made from different letter types. And I just want my customers to see it under the title right here. So for example, this is my product page, and here I have the material field right here. So I can put down the full grain leather type for example. And maybe canvas if I have dual material with leather in Canvas. So this means that now it actually shows, will show up here. If I click Save, and I can do this for multiple products and this changes accordingly. For example, I do have some designs which are different and I just filled out a different material here. This is full green leather in Canvas. So when I fill out these values right here, then they change dynamically because of the matter fields. This is very convenient and all we have to do is just create a meadow filled with a text and accept list of values. If you have several materials that you would like to put down like I have. And after that, you can actually go right here in your product page. Do the values right here. Makes sure to put down values first because you won't be able to add your metal filled with doubt. I'll put it down values here and then you go to customization. So this is the dynamic source and you can change the name right here. So this part will be constant. It will be on all of your product pages with this template. And this part will change dynamically according to what value you will put down in this field. There we have it. What I like about the new Shopify is actually that you can drag and drop almost every field on your product page, including price text. I don't know if quantity, quantity even. You could not do this before. You are very flexible with this new theme. So another thing that I would like to show you is the fields right here, which is basically the cross-selling field for me. And like little, little, little instructions or maybe a brand image. How can we actually add them? So this is actually a metal filled as well. This is the static page and I have it on all of my pages. But this field changes according to the product. For example, if I click some other products, for example, this product for example, then I have a different matching sad, and I have this same page right here. So this page was done in my product template, and this is done with the metal fields, which we have just discussed earlier. And this is just for the product template. So we did everything the same, but we did it for the, from the template function. So let's go over how to do this on the template and how we can actually customize our product page so that these changes accordingly. So how we can do this? So we have our metal fields in place and all we have to do is actually create a section right here. So we have a lot of sections available on product pages, which is, as I mentioned earlier, one of the best updates with Shopify to point O. So you can add basically anything that you could add on your landing page right here, including the featured grid, banners, videos, stuff like that. But I would definitely recommend to keep it minimalist and keep it simple with the product pages so that you're loading speed won't increase. If you add too many videos or maybe slider banners, then it might slow down your website, a little cell, maybe create some promotional pictures and images with matter fields just to create a stent aesthetic look, let's choose an image with the text. In this case, the text will be the constant part of any page. So you might want to write down something generic that goes with most of your pages in this collection so that it will go with basically any product that you'll choose later. It's the same goes for the title. As for the image, this is where we need the metal filter function. So in order to change the image will have to create a matter fields and then do the metal filled in our product pages in order to create dynamic pictures right here will need to create a metal field and then actually change the pictures manually within the product. Let's go over to our metal filled section. I've already creating a field called matching set, where I do a cross-selling and as a content type, I created a file content type, which means that when you go over to your products right here, you will be able to actually upload a file which is an image. Let's do this step-by-step and create a random metal field called may be hay. And select Content-Type, which is a file. So now you have to select specific content types, which you will accept. It can be either one, images, videos, or maybe all. But for image per image purposes, we can do just images right here. So when we save this Content-Type, it will automatically appear in our product page. And we'll have to just choose a product which will match our main product right here. Let's select a product. Maybe this is the new sunglasses case right here. So this is the product right here. So we have created the picture which will change dynamically. And now what we have to do is actually create a link which will redirect our customers to this picture dynamically and will change accordingly. So this matching set title and the decryption will be the same. This is the static title and description, but these two variables will change according to our product. In order to create a custom field, all we have to do is create another metal filled. Another metal filled that we'll need to create is the URL content type. And it's very easy. You just select your role here, and then you will have the field to put down your URL right here. So if this is the matching product that would like to link to our pictures, all we have to do is just copy the URL and put it down here. And now we have the matching picture and the matching URL. After that, we'll go over to our product page and select the dynamic source right here. And now we have both of our fields right here ready to go. If you didn't hit Save and didn't put down the value in your product and didn't actually select anything right here. So I didn't click Save, so it didn't save. In that case, this field will be empty, but as soon as you fill out the right value under your product page, then it will change accordingly. Now all we have to do is connect the dynamic metal filled for the button and actually write down the button labeled right here. And now this button will change accordingly as well. If you want to do the same for the heading or the description, you can also use this, insert dynamic source fields and create additional metadata fields for your product, title and description to change. But for me, I just decided to keep it simple and create a generic content right here because I have already a lot of metal filter in place. 22. Page Customization: So Shopify to 0 update was huge for many reasons, including that we can now create custom gorgeous pages on our Shopify website, which was not possible before this. So I'll show you what I mean right now. This is about us section which I've created when the Shopify 2 version rolled out. And as you can see, it's gorgeous. It's simple. I didn't want to overloaded with information, but basically, it's very interactive and it's not a basic Shopify page which we had before. So a basic page before, this was just a basic text, a headline, and maybe one picture. And now you can do so much with this new customization tools that honestly, I'm just beyond. I'm really thrilled about this new update. So here we have another page. This is About Us page, and it's also gorgeous. I can click on this fixtures and get redirected to the product. And it's a great way to showcase your work. Maybe your space, your working space and other, other collections that would look best on your page. So I will show you how to create stunning custom pages like this in a second. But before that, I would actually like to emphasize the importance to having a pages like this. So mainly these pages are called core pages and essentially it's an About Us page, which is super-important for the ACO. So on this page, it's quite important to talk about the product that you are making. Essentially what type of business you are, what you are producing and stuff like that because it will rank really well on Google because pages have higher rank weight than separate products, for example. And when someone types in leather goods, for example, I'm sure that my page will pop up in their search results. There'll be able to follow it. Know more about my business, see my products, and it's a great way to rank on Google. So I would definitely recommend creating maybe two pages like this About Us page and a page with the location of your store. I have recently created another page called editors picks, where I wanted to rank some specific products. And as you can see, it's just a showcase of different collections that we offer. Here. This page is gorgeous. It was very easy to customize, and I'll show you all the customization features right now. So first let's head, so from our dashboard, let's head over to pages and create a page. So creating a page is still the same as it was before. You have to add your text here, your main title, the SEO version of the page. And this is where it actually gets a little bit different. I will show you all this in a second. So right now let's continue working on this page right here. So essentially it is the About Us page. And I've done the title, I've done their CEO for this page and the the description copywriting as well, always make sure to pay attention to a URL and handle right here. It should be clean. It should not include any numbers or special characters. So I've created this page, I've optimized it, and now I want to customize it in my Shopify store. So for this purpose, let's go to our theme customization settings. And basically, let's hit About Us page right here. So I have already customized this page, but for you it will look like this. And basically it will be a page that you have already created right here. And the thing is you are not able to customize the page directly from here. You can only make it visible or invisible through the editing. So for now let's make it invisible. So if you remember how we customized our products, It's basically the same exact thing. But now we're doing it to our pages. With Shopify to 0 update, you can add sections on your page and you can make it really pop. So until now we were only able to create this layout on our landing page. And now it's also available on all of our pages, collections and product pages. So let's create a template for our about us page so that each page has a different layout and that we don't mess with the default page theme because we don't want all of our pages be looking exactly like this. So let's click create a template and here you have to name your template whatever you want. And basically you can copy your existing templates. So in your case, if you have not created this yet, you will not have any of these templates. There were just made by me. So most likely you will have a contact template and default page. So let's click Default page, name our template and click create a template. The thing is after you create a template, you want to be able to delete it from here, you will have to go through your code to delete it. So make sure to name it accordingly and select this one correctly as well. So after we have created a template of this particular page, we can now go ahead and customize it in our theme editor. So we could have done this same customization to our default page, but in that case, all of our pages would look identical and would have the same text, the same layout. So make sure not to mess with this page template right here and create a new template for your custom pages. For now this is the, this is the layout that was imported. So we can easily just hide it. It will not be a problem if it's hidden right here. And what I actually did is I created a separate blogs and galleries to showcase all of the information. Just in a better format. The heading and this first sentence is still very important for this year. So make sure to fill it out with important keywords and the most important information because ultimately, this is the text that will be ranking on Google. Now we actually have to assign this template to our About Us page, because right now we're just working in a template and nothing is actually adjusted yet. So our page would look the same until we assign our template to this particular page. So all we have to do in order to do that is go here. And in theme template, we have to just assign the template that we were just working on. This is the About Us page and this is the About Us template that we've just customized specifically for this page. This is actually all that we needed to do. Now we have to click Save and our page will be renewed. And basically you can do this for all of your pages to make them pop and look really professional. This is the best way to outline some of your most important collections and it's a great opportunity to rank specific products. It's almost the same as writing a blog, but it's a page that is ranking really well About Us page is essentially very important. And it's definitely a number one page that you should create. So this is another template that I have designed for this Editor's pick page right here. And later on, I assigned it to the page from the bag and editor. So this has basically all I did. You have to do this, the optimization for this page as well. So this means including keywords in your pictures and everything that we did on our landing page. So similarly it goes with for all of your pages. So I would definitely recommend to put in time to create a vibrant dynamic pages instead of ordinary Shopify pages that you create automatically. 23. Landing Page Customization: So let's customize our lending page and our core pages. In order to customize your landing page, all you have to do is click customize under the online store tab right here. And you are redirected to our customization window right here, the same one that we did with our products. From this window, you can select which option you'd like to customize. And we can do pages and homepage in this video. As for the homepage here we have all the customizations that I've done on my website. And for your website, if it's a brand new website, This fields will be team. In order to customize this landing page for conversions, I'll show you what fields I used for my landing page. First, it's a promotional banner right here. This is mainly this tab right here, which you can change the heading according to what promotions you currently have on your website. You can change the color, the text color, and you can change to show it on desktop and mobile or adjust either of those two. Next to have a top bar function right here. And I would definitely recommend selecting enables ticket top bar, which basically means that when your customers scroll through your website, it will be easier for them to navigate through all of your pages. You can change the mobile menu here, but I would definitely recommend sticking to the main menu right here. If you have your website translated into multiple languages, you can select also show language lecture right here, and show currency selector. If you would like to customize the colors and the font types of your theme, you can select a theme settings right here. And you can see you do have some optimizations for the top bar according to color and some icons. If you would like to customize the whole theme, you can do this by clicking theme settings on the left. And as you can see, you can customize the colors of the whole website, the font that you would like, your main menu and your other fonts to be size of the fonts. So as per the social media icons, make sure to provide all of your available URLs because this builds trust with your customers. And it's actually very convenient to click on these tabs and get redirected to your social media channels. So now we have the heading. The heading is this part right here where we have our menu and our brand logo. So what I would definitely recommend doing is uploading this logo right here, which will then appear on the left side or maybe in the center. Depending on which option you prefer, you can change the size of your logo and also makes sure to put down the alternative texts for your logo. Because all of these alternative image texts are really important for SEO, especially on your first landing page. Now we can set the menu and if you'd like to enable the mega menu style, you can also do this from here. But for me, I like to keep it simple and minimal. So I don't like huge tabs for the menu options. So I just done select this next to have this slideshow option right here. Another quick tip, if you would like something to disappear from your website for awhile and then maybe you change your mind. You can do this by clicking this window right here. Yet this is really easy to reverse this and it's back on track. So as for the slideshow, we have options to create a slider or just upload a simple image. We can also upload video slide as well. So in order to do a slider, or you have to do is click, add a blog and upload at least two images so that It's easy for them to slide. And actually you can add arrows or add automatic slider. But I would definitely recommend to stick with just one picture because it does affect the speed of your website a lot and sliders tend to make your website slower. So I just created this one picture layout, which is simple. It's really easy to understand and you can actually create different images on your desktop, on your mobile. So what do we have to do next is to the alternative texts on those pictures. This is also very important. Um, and yeah, we can add a button right here. We can create our button from this field and add the collection or products that we'd like our customers to be redirected to when they hit this button. This is the button heading and the button description. So next up we have a featured collection with texts over here, and it's very easy to add. All you have to do is scroll down here, click Add section and choose which theme sections you'd like to add to your landing page. This is the same with all of these pages as well. You can try to add all of these options just to see which fits your brand and your products, they burst. But for me, the featured collection and featured collection with text is the most optimal option. So when I add this collection, all I have to do is connect the collection right here. So I'll just do this one to show you. And now we have the opportunity to customize our collection on the lending page so we can choose number of products right here, for example. We can choose what image ratio would like them to show up. So we'd like square ones. Then we do this or portrait, or maybe even in the landscape. After that, we'll have to do the button label and the button link, which is also redirected to our same collection. And this is actually the hover function of my theme. Most of the themes on shop, if I have this and you can click to either show this second image on *****, or if you'd like this to be static and not change, then you can just click this. And now all of my products on the landing page are static. If you have multiple colors on some of your designs, make sure to select Show color swatches, and this color swatches will appear under your products. You can create as many featured collections on your own, your landing page as you'd like. And actually for the ranking, it's better if you have at least couple of those because then you'll have the opportunity to be ranked for the lending page by byte these products. So if someone is looking for brown leather backpack, purse, SEO actually realizes that you have this product on your landing page and you also have it separately. So it's more likely that your website will show up under this search. If you have this product on your landing page. Also, it's much easier for your customers to actually click on your product when it's right in front of them. So I always recommend to have couple of collections on the first page. So in order to make our website more presentable and professional, we can add additional features to catch our customers. I we have a gallery option right here where we can upload our pictures and actually make them hover. When we click on them, we have couple of pictures here and we can add up to five pictures in one gallery. But let's just keep it at four. And all of these pictures have their own customization features right here. Can, you can also again, choose how many pictures you'd like to appear on mobile. You can choose the image ratio, the colors. You can do the heading right here and choose if you'd like it to be full size. So after that, we go over to actual images right here. We can change it, we can remove it, we can upload it. And one of the most important things again, is to edit alternative text for all of our pictures for the SEO. So by doing this will also give off picture. By doing these will also have the opportunity to have this picture's ranked separately in Google image search. After that, we have the image banner right here, where we can also edit the keywords in the alternative text section right here. We can also add keywords under the heading and the description as well. All of these keywords are the opportunities for our website to bring. So make sure to fill out your landing page with the most important keywords wherever it's possible. This is another interesting field that I'd like to show you. So this is basically the preview of our Instagram field. Sharp, if I did have an app for that. But they disabled it a year ago. So now we have to do this manually or maybe pay for an app to actually do Instagram feed right here. But if you'd like to do this on a budget than this is a great opportunity to showcase your Instagram posts. But the main drawback is that you have to do this manually. So this picture's won't update unless you update them yourself. In order to create this little field right here, all you have to do is click Add section. Scroll at the bottom of this section right here, and click Sharp to look right here. Then you have couple of image filter right here where you have to upload your small icons to appear right here. And you'll have the opportunity to do the heading text and actually redirect them to the product in the picture by selecting product from this field. I have done this for all of these products right here, as you can see, I have the alternative texts on all of my pictures. I have a link with the product right here. I have a text which is on Hoover's, so it's only visible like this. And I have the product actually assigned to this particular picture. It's very easy for my customers to actually navigate this section right here and get redirected to their product. So this is how this field looks on my website without the customization window. And if we click right here, then we have this beautiful window open. And I can click on this link and I get redirected to the product. So as you can see, it's very authentic. I liked the design of this field altogether, and you can choose to add different products. It's very convenient. I even like it more than the actual app. You can create this for many purposes, actually, not only as an Instagram feed, but maybe as one of your main slides right here instead of one of these featured images. So it's up to you. I would definitely recommend to try all of these features that your theme offers. And you'll find the ones that are more relatable to your brand and actually make your website stand out. 24. Google Merchant Center integration: If you are done optimizing your website and you're lending pages. Now, it's time to actually think, how are we actually going to sell our product? There are a couple of ways that we can do it, except organic traffic and organic SEO. We can also make sure that our products, I actually ranking on Google and they're available in organic Google Search and Google Shopping ads. So in order to do that, Bu need Google Merchant Center and another very useful application. So first thing you do, you have to register on Google Merchant Center. All you will need is an active email and some products already available to upload. So let's do this. Let's go to the Merchant Center. This is Google Merchant Center. It has a renewed its features recently. They've added some really useful features in there. Merchant Center, our panel. This is how essentially a Google Marsha and center will appear when you first sign up. And you can either add a product or upload a file with product. So in order to have both of this most important product activated, so free product listings, the organic listings and shopping ads. You need to finish setting up your new Google Merchant Center account. In order to do that, make sure to follow this checklist and do all of these steps right here. It includes verifying your website, setting up a shipping, adding products linked to your Google Ads, period payment method, and review shopping add policies. After that, you will be available to create all of the, all of this free product listings, shopping ads, dynamic co-marketing, and all of these features right here. So you would also need to verify and claim your website right here. So let's do that as well. And here you'll have to put in your website address right here. And as you can see, I have another merchant center and this is why it's not available. Okay, so let's do this for example. Okay, so now you have couple of ways of verifying your domain. You can do this with Tag Manager, with Google Analytics, and you can do this with HTML file on your website. So if you have the Google Analytics in place, It's the easiest way to go. And I will definitely recommend signing into Google Analytics and adding your website as a property first, because you will need the Google Analytics account in the future. It's one of the most, one of the most important Google tools. Another way that we can verify our domain easily without setting up Google Analytics first is by adding HTML tag to our Shopify website theme code. I know it may sound little bit intimidating, but honestly, this way does not require any coding skills whatsoever. And it is the most easiest and I think the fastest way to verify your website with Shopify. So let's do this and let's, let's copy the code right here. It's a really short code. And when we click Copy, it's already copied entirely on our clipboard. And let's head back to our trial Shopify website. On our website, click themes, and here you have your current themes. Always make sure to copy your themes on Shopify because with editing a code, it's always a risk even though this particular code is very easy to integrate. But if you delete a coma or a DOD, it may impact your whole website appearance. So always make sure to copy your theme before messing with the code. So let's do this and edit code, and we only need to add it one part of the code, which is the main most important part of your Shopify theme. So this layout is called the liquid. It's the main code on your Shopify store where we add most of our integrations, pixels, and codes and tags. So let's find the head sentence right here, and you can either find it at the top of your theme. Here, you'll see that your theme liquid has been opened. Or we can either find it with Control F, um, and it's very easy to locate, its basically at the top of your theme liquid. And we have to paste our little code at the bottom of our head tag right here. So this is basically all we needed to do. Let's hit Save and our code is saved here. Now let's head back to our Google Merchant Center and let's click Verify website. So Google actually needs couple of minutes or maybe hours to verify that. Indeed have pasted our code in our theme. So don't mind this message right here and check back in a few hours to see. If your website has been verified. So Google Merchant Center is initially a separate account that you need to connect to your domain. And it actually guides you through the whole process very easily. All you have to do is go to Settings here and make sure to have all of these settings in place. Because if you don't, if you don't connect your domain or don't activate shopping, you won't be able to list your product on Google ads. So this is very important. So the first thing that I want us to do is shipping and returns. This is the reason behind most product issues that you might see. And even though you apparently have already set up this shipping and returns on your Shopify store. You have to check if they are here as well. So these settings are all imported from my Shopify shipping settings. And I have, I have actually done this for most of the countries I, I sell my products in. Because apparently this was the easiest way for Google to understand what countries I'm operating in. After that, you have your return policy right here, which is actually a requirement from Google to have it in all of your countries. So all you have to do is click add a return policy right here. You can select countries where it would work. So this is my default policy and this is how I've set it up for all of the countries that I'm selling my products do this is they post a URL. So you actually have to have this policy available on your website and you have to link it here. This is very important. It's important for your brand, for your business, and for your customers, and obviously for Google as well. So these are the things that you have to fill out, okay, After that we click Done and this will be our main default return policy for all of our products and full for all of the countries. After we've done the returns and shipping, most likely you won't have this alerts on your Google merchant feed, which is very important because it will actually impact the organic search for your products. Because for Google, It's very important to provide customers with this safest and most relevant products in their search results page. So every little alert and every little issue will impact the performance of your ads and your organic listings. So setting up Google Merchant Center is free and even if you're not currently running any promotional Google Ads, this is the great way to have your products organically scene in Google search page pages. This is a great way to have a free organic traffic if you have all of your products sorted out without any issues or warnings. But after we're done with setting up our Merchants Center, I would like to do all of these settings right here because these are all very important for the Google integrity team. So let's do the free listing setup and then shopping at setup. For the free listings setup. I have already done all of these steps, but I will show you how it's done. So when you add your free listings, then this will be active. And after you fill out all of the necessary information about your business, this will also become active as well. So now we can see that our field status is active and we are in this program, so we are eligible to add our listings, our products for free in Google search engine. After that, we would want to do the shopping at setup as well. And all we have to do for that is have products in our Merchant Center and do the same for this as well. Here are the policies that you would want to review here as well. Um, and yeah, this is all done. We're ready. We're active on shopping. If you don't have any products right now, this feature won't be available for you. So make sure to add products. Wait a couple of minutes and then check back on the shopping at status. As you can see, I have already saved all of my products in the Google Merchant Center. They're all active items and I don't have any disapproved or pending items right now. Here are some of the few issues, but they are very specific to certain countries and it depends on what countries are actually available in your Google Merchant Center feed. For. Now, just done this little issues, they're not important. The main important thing is that all of your items, I act. So if you're just starting out, most likely you won't have any items here. And that's actually a good thing because we would need to actually import your items using a third party application on Shopify. So this app will make it super easy for you to actually monitor the issues and missing attributes for all of your products. And with this app, I was actually able to achieve. 100 score right here. So here we have all of our products. If you don't have any, don't worry. As you can see, all of my products are active in all countries that I have, that I have mentioned in my feed, which is great. So this is my feed right here. This is a new Content API, which means that the products here are added automatically when you add your products on your Shopify store, which is a great feature. So in order to actually create a feed, we would need to add a product. So before you use this third party app, Google Feed app, you would need to add a product to create a feed. So if you don't create a primary feed before actually exporting all of your products from Shopify, you won't be able to add all of those products automatically in your feed. Then you would have two options to either manually or to sync them from website. So in order to create a product, Let's click Edit Product one by one. Then we have to tell Google what country we would like to sell it in. I sell most. I'm located in Georgia, but I sell most of my products from the United States. So English, obviously, here is where you would like your listings to appear. In the next videos, we would also discuss Google Shopping and Google ads. So make sure to select both of those options. For listings are essentially organic listings that show up in Google search for free. So this is a must, both of them actually. And next we have the product identifier's. So product identifiers are very specific to the product and brand you are selling. If you are selling handmade, custom old vintage items, in that case, your products won't have an identifier. So makes sure to unselect this fewer every seller and you're selling a specific brand. In that case, it's very important to actually know your GTM and you identify errors and actually tell Google your code here, it's very important for Google to rank your products. The next we have the ID here. You don't actually need to fill out this form. You can leave it empty, but the auto assigned ID's look, Well actually, you want to be able to understand which product it actually is. So I would definitely recommend to go to your Shopify products and go to the products that you actually listing in this Merchant Center. Here at the end of your URL, you have the id of your product we just copied here and edit here. This way, it will be very easy for us to identify when this product is actually ranking. As for the title, you can put down any title or whatever title you would like. But I just like to keep it simple and put down the same title of my product. You can leave the brand blank and the description, the description here is quite long. You don't actually have to fill out the entire description. But I have already done the copywriting for this product with the SEO tools that are available for the product description. So I will just paste it here. So the longer actually the better you would want to aim at least four or 500 words here. But more than that would not be useful. In my opinion. After that, we have the lending page link. So always make sure to have the clean URLs on your pages. If you have numbers or some unknown characters, make sure to always change it here and just turn on the radio button down there. This is our landing page and the image link, you can either do the image link or upload the image. But I've tried uploading couple of times. And Google actually has specific parameters right here which are very hard to please. And if you upload your pictures incorrectly, most likely your product will not be improved and you will receive an alert that Google was unable to crawl your product pictures. So let's do the image link instead. And I'll show you how to, how to actually do this on your product page, or click right mouse click and then click open image in new tab. This is the URL for your image that is available on your product page and you only have to do is just copied up to here. So up to question mark, this is the URL for your image that you should have. Here. That's all that's all you need to do. After that, we have to assign the exact value of our product on our landing page. And this is very important because Google will go an extra mile to actually crawl your website and compare this data right here. This is one of the reasons why your product might be rejected in the future. So make sure to put down the price, even though if you have a lot of variations, the first price that appears on your product would do just fine. This is in-stock, condition, is new and you can do a different variety products, but just like to keep it simple, this is more than enough. The shipping service is added. Okay, let's do this. It would actually take couple of minutes for Google to check your product and then you will be able to see if it's actually active or not. So let's go to our food now. And when we add our first product, we are able to create a feed where it will be located. So in order to create an automatic feed that will be dynamically updated whenever you add products to your Shopify store, or you have to do is click here. Country of sale language to both of these. And here, here are all the options for your feet. You need feed in order to have your products listed somewhere. Without the feed, you won't be able to do Google ads and your, your products won't perform as well in Google search engine. So I'll make sure to always create a feed. And if you are selling in different places, you can also have this listed in your feed countries. You can also have multiple feeds as well. So for this feature, you would need Content API. But I have already created a Content API, so this option is not available for me. You can only have one Content API though. If you're just creating a feed, makes sure to do this. Or if you have an old field field, you can actually deleted and replaced it with the new one that you'd like to populate with products. This is Content API, and this is Merchant Center, which was automatically created for me when I started manually adding products for my local country, Georgia. So these are the products that were automatically synch from my Shopify store. And those are the products that got automatically edit. And this field was created automatically when I edit my first products manually right here. You would definitely want to create this feed if you have a lot of products that you would like to add on Shopify. And if you don't want to create it manually every time because this is a very convenient. These are all of the products here, already synced, already ready to go, and you will have them all in one place. Another tip when creating a feed is to list all of the countries that you would want all of your products to rank organically or with Google Shopping ads. And this is important because some of the countries might have very strict limitations and rules within the e-commerce field and actually have to sell your products in this and how to market your products in this specific countries. For example, if you want to sell worldwide and you will select all of the countries when setting up this API feed. Most likely you will receive a lot of alerts from countries like South Korea or Pakistan or something like that because it's very hard to answer those markets and they have very specific regulations. So in order to avoid certain errors within certain countries, you just, you just have to make sure to specify the countries that you would actually want your products to appear here. And this is very important. Make sure to select the most relevant countries here. After that, Google Merchant Center would need up to three days depending on the country to approve your products within these countries, rules and online regulations. So after that, when you go to all of your products right here, it will, it will show that all of your products have been active in all 39 countries. 25. Submitting Site Map To Google: So after we actually done optimizing our website, after we're done optimizing our Google Feed and our Google sales channels. It's very important to add another two Google tools in order to monitor our performance in this search engine. So the number one tool is definitely Google Analytics tool. Because with Google Analytics, you will be able to easily verify your domain in Google Merchant Center. So you can start by doing the measuring and filling out all of these forums. And after that, the most important too is Google Search Console. Google Search Console is basically your guide to Google search engine. It shows you the performance of your business, the keywords that your customers are searching in order to find you, and also any issues that you might have with your products in Google search engine, also their product pages, and basically every issue that your website might have, including this speed, maybe some issues with the code. So everything you'll be able to monitor from here. So these are, these are all the metrics available for your business. Also, it will be great if you submit a site map right here. This is your website basically, at the end, you should have sitemap dot xml in order for your sitemap to be incorrect format for Google to understand. And here it shows that your sitemap has been crawled and it has been posted successfully. After that, it's also important to do the URL inspection. And if you're new to Google Search Console, most likely you won't have indexed pages. Indexing a page in Google Search Console is a number one step to ranking organically in Google search engine. With URL inspection, you will be able to see if your website is ranking on Google. You can also see separate pages. But most likely if your whole website right here is ranking, your pages will be ranking as well. But here we see that our page is on Google and it's mobile friendly. It has logos and size Links, search box. So make sure to have all of these fields here in queen. If your website is not submitted in Google, makes sure to request indexing and give it some time for Google bots to actually finish quoting your website. This is the number one thing that you should do after you've done optimizing the SEO of your website. And you think that it's ready to be presented on Google Search. And after that, you can monitor the performance, see the keywords that your customers are searching for in order to find your business. Page experience, mobile is ability. If you have any issues with the products, including the code or anything, then you will have the arrows right here. As for now, I have fixed all of my previous issues, so I'm good to go. Yeah, this is very important. Every business that is online and is on the Web must have Google Search Console in order to index it in Google search engine and monitor the performance. 26. Adding Conversion Tag for Google Ads: At some point of your online e-commerce journey, you would want to actually sell your products on Google and increase the visibility and conversions of your products. And you can do this with Google ads. And it's not hard at all. And all you need in order to actually monitor for the conversions and customers behavior is a conversion tag. So the last thing I want us to do before we are done with Google Optimization, the whole Google search engine is to install the conversion tag to our Shopify theme in order to later track and monitor the purchases of our customers to actually understand if the campaigns that were running effect. This is a number one step with Google Ads in order to later create ads that are performing within the conversions that are actually acceptable to us and our worth the cost. So in order to do that, let's go to our Google Ads account. And if you haven't created your Google Ads account, it's very easy. I won't go into specifications of creating Google account. Make sure to go to tools and settings, and measurements and conversions. Let's click new conversion action. Depending on what your conversion action is, you can select any of these options right here. But for our purpose, let's select website. So this is our domain. It will do a quick scanning. It now says that I have not yet. I have not yet edit the Global tag. So let's do that first. So you can do this automatically from website events, but I think the easiest way is to do the conversion action manually because I will show you all the steps you need to do. First, let's do the goal optimization, which will be a purchase action. Say since this is the ultimate conversion action. After that. Okay. This is the primary action, corrosion name Shopify to for example. So for now, let's leave it to the same value for each conversion, which will be $1, but we will change it later on. So don't worry about this part for now. Let's leave it at default so that every conversion, every purchase is valuable and it will be indicated in our conversion field. After that, Let's click Done and save and continue. So we have set up a goal, we have set up conversion name, and now we need our code. So let's do the HTML code. We have the option to use Google Tag Manager. So if you're using it, great, you can click here. But for people who are doing it manually, Let's do the HTML. So let's assume the global site tag is not installed on our website because if it's a new website or a new theme, you won't have any, any Google or Facebook pixels there. So this is what we have to select. So this is our global site tag, is a short tag as you can see. And what do we need to do is first do this first step, then the second one. So let's do this. Go to our Shopify themes. Always make sure to make a copy of your theme before editing code. So if you haven't done that, make sure to create a copy. Click Duplicate right here. Wait a couple of minutes, and then edit code. Here in liquid. We had to search for the head tag, but, but a different one. So make sure to put in the closing head tag is located right here. So make sure to put your value at the top of the head tag. So we have to paste our code at the top of the closing head. But here we have our global site tag right here. And the closing head right here. So we're done with this and we can just click Save. Next step we have to do is actually go to our settings, go to checkout. And we have to add the global site tag on our checkout page to monitor the checkout action. Okay, so at the bottom here we have the order status page, which is basically the page that customers receive after after the checkout. So this is the after purchase order status page, which is the pre page that we need to monitor. At the bottom, depending on what you are tracking, you will have couple of codes here, like a Pinterest tag or something else maybe, but if it just in your website, then you are order status page will be blank. Right here we have I have already done this because I have had global site tag for quite a while. So this is the same-side tag that you have to paste here. So it ends with the script. So make sure to, I will just do it right here from the scratch. Okay, So this is the global site tag right here. And now we have two, paste the event code here as well. So for the event code, let's head back to Google ads. So we're done with this part and now it's time to add the final little code to our order page. So this is the page loads. So essentially the page that customers see after that check out, I'll make sure to copy this little snippet and paste it here. So we are almost done. We have the last part left where we need our value to change dynamically so that we don't receive a $1 value after each conversion event. So in order to do that, we have a little code which I will make sure to list in our course details. So make sure to change this to accordingly. So this is the code that I'm talking about. So this makes sure to copy it exactly like this. So basically we change the value here entirely to this, which means that here you will have the exact price of the checkout order without the currency. And the next thing that we need to change is the transaction ID here. Here we'll have the order number. Okay? So now we'll have the opportunity to have the dynamic information in other convergent field. So make sure to copy it exactly like in the code that I will provide below. So this is our final snippet for purchased Shopify. And this is our global site tag. I will provide this two values in the course section. So make sure to change the change them when you paste the original events snippet from Google ads. And that's it. After that we click Save and our code is done. So most likely your tag will be unverified and it will stay that way until someone makes a purchase. We can also do the troubleshoot where you will do all of those actions to actually check if your tag is working with the tag Assistant. So that's all for now. You can add any conversion action here easily. But this is the one that actually needs to be integrated into the Shopify theme. So I hope that helps. And now you will be able to run and track all of your convergence. 27. Google Ads - Performance Max: So once we are done optimizing our Google Merchant Center, and once we've created our primary feeds with active products, we can now run our shopping ads. So this is our Google Ads overview feed right here. And we have already created an edit, the conversion tag to our Shopify theme. So now all we have to do is create a campaign. Let's hit new campaign right here from your main dashboard and choose our objective. So what I usually choose for my online website is sales are or website traffic. You can also choose local store conversions, leads, product and brand consideration, brand awareness. If you have an app, an app promotion, or even create a campaign without a goal. But let's, for this tutorial stake, create sales. And now we have to choose our objective. So I have added three objectives to most of my campaigns. And this is what comes up automatically once you've already edit these goals to at least one of your campaigns. So for this particular campaign, Let's do just purchases. So let's remove this additional, additional goals because we don't need any forms and leads in this particular campaign. So purchases is a great goal. It will calculate how many conversions you had throughout the campaign and your return on ads. Okay, so now we have the campaign type right here. And what I want us to do in this particular tutorial is performance max campaigns. So if you have created Google Ads campaigns before, you are familiar with search, display shopping, video and discovery campaigns. And these performance metrics campaign is actually the newest addition to Google's campaigns. And it, it's basically all in one campaign right here, which includes search, display, shopping, video, and discovery. All in this one campaign, it will optimize the performance of your campaign across all of these channels depending on where it will perform best. So let's proceed with the performance max campaign. So here we have to connect our Merchants Center account. And if you have not done it yet, make sure to connect it to your Google Ads right here. And next we have to select the country where we would like to advertise our products. So this data is straight up of your Google Merchant Center feeds. And this is why we've created feeds for separate countries where we would want to advertise our products. This is mainly for the Google Shopping feed, which is included in the performance max campaign. So I'll make sure to select the country where you would like to advertise your products in where you already have active products. So for me it's United States, and you can choose any name for your campaign. Let's click Next. What I like to do is create a test budget for my ads around $10, so that it will test cost-per-click. And later on, I usually increase the budget when I see that performance is somewhat acceptable, that cost-per-click is not to the roof. I usually later expand my budget Two 30, $40 per campaign. This is the conversions value and this is the conversion quantity. So you can choose whichever works best for your campaign. So if you have, so if you are familiar with Roy, you can also target the specific war right here. But I'll return on ad spend basically. But if you're first starting out with Google ads and this particular campaign, I would definitely recommend to set it up later. So I'll just leave this option blank right here. So if you're targeting United States, so basically you should include the same country here, and it will show you the potential reach of your audience and your target market languages. So here you would ideally put in the languages that your customers speak. So basically, Google will analyze the devices that your customers use of the device language of your customers. So makes sure to write down all the unnecessary languages that you would think your target audience speaks for me in United States, it's currently just English, so I will leave it as it is. So final URL expansion is actually a great way to optimize the performance of your campaign. And it's done automatically by Google. So it will send the traffic to the most relevant URLs on your website. So make sure to check that it's selected because if you have the manual selections of just one URL provided, most likely it will not have the same effect. Using this option right here, google will optimize all of your pages, all of your product and products and collections according to the keywords to the customers, search intent and it will choose the most applicable ones. So it's always best to have it selected right here. It's furthermore settings you can choose how and when to run your ad or when your ads should, and you don't need to select an end date. You can always pause, pause your campaigns, or just cancel it and remove it. But if you'd like a specific day, you can of course, set it up right here. Now we have the asset group right here, which is basically an ad group. You can just write down any asset group name that you'd like. And this is important. We have the products here for the shopping ads to run. And you can either use all of their products in that particular Merchants Center feed, or you can choose a specific selection. You can choose the selection depending on what product group you'd like. So basically what, what do you have included in your product groups? So by category, by brand or buy item ID, also product type and cetera. So what I like to do is if I'm targeting a specific audience, then in that case, I usually, I usually choose like a specific kind of products. So I'll just show you what I mean. As you know, I have a lot of collections in my feed, in my website. So what I like to do is actually target a specific keyword in my ads. And target specific products include specific products in my listings and in my ads so that if someone is searching for a mini leather backpacks, if I target all of my products in the listing group at once, most likely in shopping ads, the wallet may come up dynamically or some other irrelevant product, which I would not want my customers to see when I'm explicitly targeting a different collection. So in that case, this is why I choose my products manually and I include the item ID of my collections. I choose specific products that I want to show up in my ads, which is a very narrow targeting, and I only target one collection assets. So let's do that one as well. And what I like to do is solve if I'm targeting mini backpacks, for example, this is the product item ID. I maybe I choose around ten products per collection. And I put down the ID here. So I have two variations of this product. And you can choose either one of those or both. And I click Save and I choose ten of those products, which I know are performing well and I would like my customers to see in their shopping yet now as a final URL expansion, you can either have your landing page or if you're just doing narrow campaign like I do, you can actually include the URL of the collection that you are targeting. So I'm targeting many backpacks collection, so I will include it right here. So when you select an image, later on, you have to choose at what dimensions you would like it to appear and crop it accordingly. So for this particular image, I would like it to appear like this. This is already pre, pre cropped because I've used it in my other campaigns and cetera. So we have to choose up to 20 images and you have to make sure that one of your images is a landscape because otherwise you won't be able to finish your campaign. So this is usually my landscape pictures, so I select this one right here. You have to make sure to select 20 or you can even do less, but let's just do 20 just in case. So afterwards you can see your selected assets right here. And you would want to have all of the different angles and assets right here. So make sure to check that before actually saving your pictures. Afterwards we have a logo and you have to upload your logo here. And videos are not essential. But you might as well uploaded if you have it. Otherwise, Google will create automatic videos from your pictures here to run on certain platforms. So now we've arrived to the copywriting part of your campaign. And it's very, it's very important to fill out all of the headlines, all of the long headlines and descriptions, because Google will choose the combination that works best for your campaign. And it will show different headlines and descriptions. It will basically juggle them together to find the best combination for your ads. Or I have already done the copywriting for this particular particular campaign where I only advertise my mini backpacks. So these are my main keywords that I would like to use. And my advice would be to always use your main target keyword in your title, your long title, and the description. If you'd like, you can include it in just the description and the headlines right here. So the short title of your ads and leave the long headlines for more of a promotional texts. But I always included at least once in all of these three options. This is the best practice for Google to understand, again, what keywords you're targeting and to aim for that specific keywords. You can see how your ad will show up on different platforms right here. So basically these are all the platforms that Google will advertise your products in. This is very convenient. This is why I love this new performance max campaign. Because you don't have to choose and test each campaign type though. So Google will basically do it for you. And especially if you are new to Google ads, this is one of the easiest campaigns to run. So here you have to choose call to action for me, it's always shop now. And here we have the audience signal, which is at the bottom, and it's super important. So make sure to always pay attention to it and add an audience signal. So adding an audience signal can be a very easy step if you have already created your audience's beforehand. Just click here to add a new audience. Before we do the audiences, we have to know who are our target customers and who is basically our target audience. So we can name this whatever you want. And here you have to include a custom segment. So this is basically a target audience inside of your target audience. And this is a great way to narrow down your potential customers and people who will see your ads. So here we have to choose a target keywords that we would want our customers to search for and actually rank for. And for this particular intention, you have to do a keyword research for your products. So we've learned how to do a keyword research for our organic search. So this is basically the same port for Google ads. You can do it with any CO2, including Uber suggest, or you can simply go to Google Keyword Planner, which is a free tool. And this is designed specifically for running ads on Google and you can research your target keywords there, which is super important for four correct targeting. So let's go to the Keyword Planner right here. And let's hit discover new keywords. By now you already know what your most important target keywords are. And what I usually like to do is I usually choose one or two keywords around my collection that I would like to target. And I make sure to research the variation that is most lucrative for my campaign. So in that case, my collection is Mineola backpacks. You can choose which country you would like to do the research of these keywords in. So because we are targeting you as this will be for the US and this is also a great tool. You can enter the website of your competitors to filter the keywords, and you can do this one as well. So for the sake of this tutorial, let's stick with the keywords first. Here we have the list of all the keywords that are similar to my keyword. And what we need to pay attention to is actually average monthly searches and basically the cost per click. So this is the lower range and the high range of cost-per-click. And your costs can be anywhere between these two as well. So each keyword has its own costs. And basically it depends on the products in that specific keyword niche. So basically it depends on the competition and also the products that your competitors are selling under that specific keyword. For me, a leatherbacks are always expensive no matter in which country and no matter who is actually selling them. For me, my keywords, whenever I include leather, I always expensive because I might competitors are willing to pay more since their product costs more than a regular mini backpack, for example. So always make sure to keep these numbers in mind because this is quite close to what your, what you will be paying for this specific keyword. And I've done this campaign actually, and I'm paying around $1.20 for each click. So this is pretty accurate. So I will choose around three keywords for this particular campaign. And you can add as many as you'd like. And what you can do is actually save these keywords to access them later. You'll be able to find your saved keywords right here. Before you actually start to do a campaign, you can just save couple of keywords. Choose a collection or a page that you'd like to advertise. And you will be able to create your headlines and your long headlines and descriptions in your campaigns according to your target keywords, which is a best practice for running Google ads. And what I would like us to do is to actually put these keywords in this characters. So what it does is it actually creates a phrase match instead of a broad match. So when Google runs ads across all the platforms, It's not just running the keywords that you put in here. The main job of Google is to optimize your campaigns. However, it fits best. In that case, Google most likely will show up your campaigns under some variation of your keywords. And if you include your keyword in this character's right here, in that case, your keyword will be more specific and it will give Google less opportunity to interfere with it and find some alternatives that might not be. What you're actually targeting for. This is how Google explains the broad match or phrase match, an exact match. So broad match is if you just type in your keyword how it is without adding characters. And it will give Google the opportunity to interpret your keyword, however, it fits best. But, but if you're a low budget and you are aiming for a specific niche and specific keyword. You can see that this type of broad match is actually quite far from the keyword that You might be targeting. Here we have a low moving serous and they brought much would be low I aeration prices. So this is basically a whole different variation of a keyword which offers a whole different type of service. So I would definitely commend to be more precise with your keywords because you don't want a whole different bunch of customers who are searching for their whole different thing to spend, your whole adds costs and your whole ad spend. So we would want to target a specific audience. And this is the best way to do it because it gives google enough opportunity to interpret your keyword and find different variation. But it's still very close to the word that you are targeting. If you would like Google to aim for exact specific keyword, then these are the characters that you need to use. Instead, we have mostly two options that we would like to choose from. So makes sure to decide for yourself which interpretation is more. So this will be most likely a huge number because it targets all countries own languages and all types. So you can select a country here and languages here as well. We've actually already done it throughout our campaign, so it's not necessary to do it here as well. So here you can paste the website URL of the competitor company and target people similar to who are searching for that type of websites. You can also target people who are searching for specific apps and you can save your campaign. So here you can either choose people with any of these interests or purchase intentions, or people who searched for any of these terms on Google. So I would always prefer to do this one, but again, it depends on what type of business you're running. So here we have other great opportunities to note down with the people that we're targeting. And the best, one of the best practices to do that is to include the data from your website. So in my opinion, I've chosen all converters. So people who've actually checked out from my website before. And these basically our website visitors. And you can here, you can check different types of data here depending on what your end goal is. So here we have interests and detailed demographics. It also depends, of course, of what type of products you're selling and you can choose. If there is a segment, a specific segment with interests that might align with your product and your campaign. You can choose one of those or you can just leave it blank. So further demographic, I know my, my specific demographic because I've used Google Analytics for years. This is just my preferences. My bags are made for mostly women. This is why I targeted women in this particular campaign. But when I usually run promotional ads for gifts or for some special occasions, in that case, I also target male audience because my products are very often purchased as gifts. Okay, so we're done here. You can do this additional demographics as well, but yeah, if you want to keep it simple than this, and this are to most of the most important segments that you need to fill out. Here are best practices for sales. And as you can see, I've checked both of these two options. Another thing, best practice for custom segments is to use a long tail keywords, as you've seen me do this, using long-tail keywords is the best practice no matter if you are doing organic SEO or if you're running ads. So I'll make sure to keep that in mind and do the keyword research beforehand. Okay, so we're good to go. It was one of the most important things to set up audience signal correctly. Here we have our extensions and site links. So site links are the extensions that show up under your website in Google ads. So I'll show you how it actually looks. So this will be my collection pages that will show up in my ad after the main headline. It's also the great practice to include those and make sure to include the collection that you think will convert the best. Also, it shows your customers the variety of the products that you're selling. So this is a great practice to showcase your collection. On the first page of Google search. After that, we'll have the callout collection. And this is basically the little cloud extensions that appear at the bottom of your campaign. Here you can do promotions. You can emphasize the quality of your product and basically any information that you would like your customers to pay attention to. It's the best way to showcase it. You can also write here your working hours and things like that. And here we have a call extension, which is a great way to connect to your customer if you are aiming to receive phone calls and if your campaign goal is actually to receive calls from your customers from Google ads, that this is the extension that you have to create and include your business phone number so that your customers can easily click on your ad and call you directly from the Google ad. You can also add different forms and pi six tensions and promotional extensions. So you can check out all of these extensions right here depending on what your ad is all about. So after you're done, optimizing your campaign and make sure to review it. And if everything is according to what you were aiming for, just click Publish and your campaign well, one on its own. So the best practices for these campaigns would be to target specific pages of your website. And you can actually create couple of asset groups within your performance max campaign. So when you create capital asset groups. So when we go to asset groups right here under our specific campaign, here is the ad that we have just created. As you can see, it's excellent. The status is a larger ball. We've used the best practices for audiences. So everything is looking great. If you would like to create another asset group for this particular campaign, you can do so by clicking Create a new asset group. This asset group will perform separately, and Google were actually choose whichever acid group will perform past. Yeah, I think I think all I wanted to tell you about the Google Ads Campaign. And for me it has been working really great. Honestly. I was not expecting such a huge reach from performance max campaigns, but yeah, I guess it is optimized to get the best results for the minimum cost. So here under the reports page in campaigns, you'll be able to see the report of all of your campaigns and just make sure to give you a campaign, some time to learn and to optimize the campaign for maximum conversions. And I would give it around five days to to optimize your campaign to its full potential. So if you would want to do some changes to your campaigns, our drop command to wait around five days to receive full results. This is what actually google recommends. But yeah, if you would like to change it before that, it will not be a problem. Just take into consideration that the changes will be applied after 24 hours. So when you change something, I'll wait 24 hours to analyze the results. So this is all, I hope it was informational and I would definitely recommend to start running performance max campaigns. And I'm sure in the future, google will actually prioritize these campaigns or before, or others. 28. Must Have Shopify Apps: Shopify has so many great apps, opportunities to add. But you should always be careful with adding apps because ultimately, a lot of abs will slow your website down. And it will increase the lowering speed for your customers, which will not be good for this year. So I have here the list of the most important apps, in my opinion, which will not slow your website down and which are essential for operating on certain platforms. Also, the thing is that if you add an app and then decide to delete it, make sure to check if the code is still in your Shopify theme, Liquid code, or in a separate snippet because some apps are designed to leave a leftover codes, which will also slow your website down. So my advice would be when you are downloading an app which you are not completely sure about. Make sure to create a copy of your theme or learn how to, to lead those codes afterwards, not to mess anything up in your theme. So this is my personal favorite. It's a crash pigs image Optimizer. This is the grade for this year. And if you have huge product pictures like I do, and you don't have time to manually resize all of them for Shopify than this is a great way to reduce this size of your pictures without actually making it visible. So it's not decreasing in quality, it just is compressed and decreased in size. Here is how it works. You can you can leave it to automatic and it will compress the pictures automatically for you. It's also designed to help you with the picture, SEO and alternative tags, which is great. And you can also change the file names of your pictures and alternative tags at the same time. This is a great option because you can have a name of your product. For example, this one is brown phone, wallet, keys, and my pictures, my picture names will be named accordingly because I add hundreds of products a year. And sometimes I don't have time to research all of the keyboards and rename my picture files, though it's a great, it's a great thing to do. So this app actually does it for me. They same with alternative tags and you can set a template where you would want your pictures to have a structure of the alternative tags. And I prefer to add the text for my pictures manually because I do care more about tags then about the filenames. So I do this on this app automatically, and I add tags manually, but you can do both of them here. Here are the plants that you are aware of them. It depends on the size of your website photos. And the great thing about this app is that before you sign up, you can actually check how much space, how much, how much space per month you actually need and actually choose the price accordingly. So it took about three hours for the app to calculate the entire size of my websites pictures. And after that, I chose this plot right here. So it's a great app. It has bad actions right here. And it's actually great for this. You, if you are not satisfied with the results, we can restore this. And it gives you the idea of how it actually compresses your pictures as well. So you can see the difference between the compressed image and not compressed image when you choose the action of compressing it. So definitely, definitely recommend, you will most likely see the results on your Shopify lending page in lending page speed, score and speed. So makes sure to try it out. The next app is definitely Facebook because I have Facebook and Instagram storefronts setup. And here you have the opportunity to manage both of them. And with Shopify, it's very easy to create a Facebook and Instagram shop and get instantly approved for Instagram and Facebook shopping. So it has direct integration with Facebook and also Pinterest. But Pinterest is restricted to some countries. So for us, it's not yet available, but if you are located in the US for Pinterest, it's the same and it's great to connect your Pinterest account to your Shopify Sales Channel app that you would need in your Shopify store is definitely Google sales channel here, and this is the number one app that you should enable in your store. So this is basically the gateway to selling on Google before you add any other additional apps. And it shows you the data from your Google Merchant Center on your products were approved or not. If you have this approved products and pending products as well. So this is a mini extension of what we've done in our Google Merchant Center and Google Feed. It's a free app. And if your product is not approved, you'll be able to see it here and see the issues. And when you first add a product, it will be under Pending here and it would need around two days to get either approved or disapproved. This is a great app and it will be connected to your Shopify and your Google Merchant Center very easily. So make sure to add it as well. So after we're done optimizing our Merchants Center and we would like to import our products from Shopify. That's here's the best app to do this. So this is the feed for a Google Shopping app. It has 21 day free trial. I've just edited recently on this trial sharp to show you guys how it works. But honestly, if you don't have too many products to import from Shopify store to the merchant feed. You can absolutely do everything without this app simply by adding products manually in your Google Merchant Center. So if you just opened your Shopify store and if you just want to add couple of products and then create Content API automatic feed in Google Merchant Center that will automatically update. In that case, you will most likely not need this app at all. But if you have a lot of products and you would just easily would like to sync them with Google Merchant Center. Then you can use this app for that purpose. So as you can see, how quiet a lot of Google Shopping fees right here, they're all quite popular. But the one that we need is this one. There are quite similar to be honest, it was very hard for me to find the right one. So as you can see, it starts from $5 a month depending on how many products you have. And it's very easy to manage Actually, yeah, so it's up to 500 products. So most likely you will need this plant right here. There are all the same, but the difference is essentially the product quantity. Let's do add app. Okay, Let's do in style. Before you're actually able to proceed to the next step, all you have to do is select the programs that you would like to use on your Google Merchant Center. So let's go to growth and manage programs. And here you have everything that is available here. So it makes sure to activate shopping ads and free product listings. And let's click Yes, I've enabled programs. Okay, so now I have this field right here which is very important to set up correctly in order to seeing your product with Google Merchant Center. Okay, so the first, one of the most important part is if you want to sync all of your products or just the specific collection. If you would have any collections here, they will appear right here. But in order to do this, let's click all products. After that, you would need to click SEO title and SEO description. So these are in fact Meta tags at the bottom of your product page where you set your product SEO title with the correct keywords and they optimized description with your target keyword as well. So we would want these two, um, these two topics to rank on Google Search organically and also in shopping ads. As for the additional options that we've enabled, this is why I've enabled this options. So if you have a custom product and you have an, you have an issue in Google Merchant Center with the GTN. This is the best way to import all of your products as custom products and leave them as default. So empty fields. So this is actually it. And when you click Save and next step, all of your products will be imported. And it would need couple of minutes with them or maybe hours. To appear in your feed like this. For example, I would like to do this product. These are all of the features that we have available in this app. So in my case, this is a custom product and I would want my Google Merchant Center to actually realize this. Finally, here we have it. Submit product as a custom product, apply in buck. The next app is this is the e-mail marketing, but it's essentially, it most likely will come with your Shopify is set up because it's a very essential app. So make sure not to delete it. So I'll show you how it actually works. So when you are on your product page and you scroll down here, you will see you might also like selection, which is generated dynamically because of this amazing app. So it also has another great features for email marketing. You can activate spam protect, you can do newsletters, automatization. You can get subscribers if you enable a pop-up. So it's a great way to do e-mail marketing and also to have a selection of dynamic products on your product pages. So another app that would be essential to your shop to build trust with your potential customers would be a review our prompt Shopify. You can choose this app right here, which is the most popular one, or you can research other ones as well. But this is the basic app made by Shopify. When adding this app, your customers will be able to leave you use when signing into their account on your shop. It's not necessary for them to make a purchase in order to leave a review through your app. So it's a great way to generate some organic abuse because I was selling my product on Etsy. I use this app to actually import hundreds of reviews from ETC2 Shopify. So if you are selling on both of these platforms and you have quiet of amount of reviews on Etsy, you might consider adding it as your main review platform. You can choose to add a Shopify SEO App. Like most of them are designed to work similarly. So this is smart as here, this is one of the best in the field. This is SEO booster, which is also quite recommended. And we have the Yoast, which works well on WordPress, but they have just released plug-in for Shopify, so they don't really have great reviews yet. Also, when I deleted it, it left some leftover code in my system. So just be careful with this one. Yet, though, Yoast is a great company, so on Shopify, however, we have a lot of great options with the SEO. But I would definitely recommend to do your SEO manually using either a CMYK or Neil Patel keyword and audit website. Because all of these SEO apps essentially do the same thing. So they help you manage your Meta title, Meta descriptions, and picture tat. I've turned alternative texts. So all of these apps essentially do the same thing. They help you manage Meta titles and Meta descriptions and pictures titles. So essentially you can do all of these by yourself because if you generate like this descriptions and title's automatically using a template from these apps. It will not be the same as writing your product descriptions organically by yourself. Because you have to speak to your customers. You have to choose different keywords each time. So it's very hard to do this automatically. You can try adding some of these apps to see what issues you have on your website currently, maybe you have duplicate products or you have duplicate Meta descriptions and titles. So I would definitely recommend adding maybe smart SEO because it is easiest, um, user-friendly as CO2 just to try and see the issues. And after that, you can work with like audit websites like Neil Patel and your words suggest basically to monitor everything by your own instead of purchasing this the ICO tool right here. But this is just my personal opinion because I like to optimize each product to their maximum potential, and I prefer to do it manually. So another great apps that you can use in order to maximize the conversions on your store is upsell and costs. Sal apps. So essentially what these apps do is they offer different products to your customers at checkout. So the cross-selling would be in my case, if someone was buying leather bag, for example, and this app would offer them the matching leather wallet as a cross selling features so that customers would buy them together. They upselling would be because I have four sizes of products. So if my customers would be purchasing this smallest size, this app would offer to upgrade to the largest, the most expensive size in that collection. So that would be upselling. So depending on what theme you're using, you might consider adding one of these apps, possibly this one right here. But in my opinion, you should definitely check the theme view that you are using. Because with most Shopify to 0, themes which cost around $280, cross-selling is actually included in their features, so you won't have to add this app. So for example, this theme costs around $300 and you can see what, what features it actually offers. And this is why this theme actually costs so much because you want, have a need to add additional apps that might slow your website down, that you will need to pay extra on a monthly basis. So make sure to check, to check your theme and maybe upgrade if you would want to use any of these features for free for the rest of your brand's operation. So here we have the features that it actually offers. So blogs, which is basically like every theme offers blogs, but here is the cross-selling, which we've just seen as an app. It's actually integrated in the code of this theme, which is great. I don't actually know how it looks on this particular theme. But you can actually view the demo store and unless you publish it, you will not be charged. Image galleries, rollover, image, zoom, size chart as well. So you will not need to add them manually. Shipping, delivering information and slight chill. I think this theme is pretty grade. It offers. It's a whole package. Basically it's a bit more on inexpensive side because it's 300. But on the other hand, you only purchase it once and you don't have to pay for the additional apps. So before you consider your theme or upgrading from a free theme, make sure to choose the right thing for your brand and then customize it accordingly. And it's quiet, a lot of work, but it's also a lot of fun. And I've invested in my theme four years ago, and honestly it's still, it's still works perfectly till this day. I've never had a need to upgrade, even though my theme was only around $180 at the time. Now it's more expensive. But I just update my theme twice a year maybe when new updates are released. And it's the best way to keep up with the sharp if I releases and actually to have high performing fast website. So alpha definitely recommend investing into some paid themes after you've done adding products and optimizing this settings of your website. It's, I think it's one of the most important things to have a high performing team in order to have a quality high converting website. So we are done with the whole SEO checklist and all the best tips from my personal experience as a brand and a business owner. I hope it was useful. And another quick tip, makes sure to add your shopify app on your mobile to monitor the performance of your Shopify store monitor orders, insights, and basically you can do everything from your app. So it's an amazing thing to have on your mobile and carry it with you wherever you go. Thank you so much. I really enjoyed doing this course and I hope my insights and my tips will bring your business great success. Thank you.