Transcripts
1. SEO Intro Course edited: Hi there, My name is Ben Lund. I'm the founder of
rise marketing group. And I'm really excited to
offer this course because this course is our
strategies that we deploy enterprise marketing
group for small businesses and how they can naturally
rank higher on to Google. This course gets
right into action. Actionable items that you can deploy to rank higher on Google. This includes Google, My
Business, where it is, and how it's so powerful and strategies that
you can deploy to rank higher on Google through Google, My Business content. How to think about
posting content on your website and how to
optimize it for SEO. Third, link building. How do you get other websites to naturally the link to you, which will increase
the ability to rank organically on Google for is
general website experience. You want to make sure you have
a good website experience and Google will
take note of that. And then lastly, I'm going
to share a couple of tools that we use that rise
marketing group for SEO, for our clients, several
of which are free, so super excited to share
this content with you, hopefully you find it valuable. And if anyone needs
further support, contact rise
marketing group would be happy to have
that conversation
2. SEO Google My Business: The purpose of this
presentation is how small businesses can
get found on Google. And as I have here
in this slide, it's definitely not magic, and it's actually
very achievable, but it does take
effort and time. And really ranking on Google
is all about earnings. Google's trust that your
site has valuable content and will provide a
great experience and as a trustworthy source. And that makes a lot of sense because Google's and
I'm speaking from experience working at
Google 2014-2018 is Google's main focus was provided a great experience for the
users on the search engine. And why was that their focus? Because a better experience
means that people would use their search
engine more often than bang, AOL, Yahoo, dark,
dark, go, et cetera. And that led to massive
business success for Google. So Google has very much been focused on a great
user experience. And in order to have anyone any small business
site rank on Google, you really have to
earn Google's trust. There's no scheme that you can apply to
your site to rank. It's really about earning
Google's trust that you have valuable
content that is going to give value
to the user and have a great experience and
as a trustworthy source. Within this presentation,
I'm going to break down for SEO strategies that will
absolutely drive results. And these recommendations, they're not quick and
they're not quick. But if you do them and you
prioritize appropriately, you will see results. It's not going to be a results
over the next two weeks. But month-over-month, you're
going to start to see increase in organic traffic and you do this over the next, let's say, six to 12 months, your online presence is gonna be significantly different
than where you are today. The forest strategies
I'm going to share with you is one Google My Business. This is probably
the easiest path to organic traffic
for a small business. Number two, content cannot
emphasize this enough. It's really about
putting together quality content that
answers search queries. Based off of keyword research. The next is getting other
websites and businesses to mention your company
out on, out on the web. This is always been a rank
and a strong ranking signals Google's continues
to be to this day. If Google can see that other
websites are mentioned, Daniel, that's a sign of accreditation that Google
is going to take note of. For need to have a great
website experience. You're not going
to rank on Google if your site is just not a good site from a UX
perspective or is confusing. People are gonna go to
your site and then leave right away and Google is
going to take note of that. And then the fifth, which isn't necessarily
SEO strategy, but it's more just
helpful resources. I'm going to break
down some SEO tools that is going to be helpful. So with that, let's just jump right into Google My Business. Google My Business. First of all, what is
Google My Business? I'm going to show an example. I'm just gonna do a Google
search for advertising agency. She is near me up here. These are all the ads. So anyone who wants
to pay for traffic, you can show right there. This is these are Google
My Business profiles. Why do I recommend this is the first strategy
for small businesses, as you can see, outside of ads, bingo
there right up there. So first organics about that you can rank and actually
as a small business, this could be one of the quickest ways
to organic traffic. Now, our agency rise marketing group is at the top right here. Now, there's a couple
of reasons behind that. One, you take a look at, we have a five-star reviews, we have 17 of them. We build out our profile and you talked about
this in a second. And also I'm doing the search
in our town of denim wear. Our agency is also located, so Google's also factor
in that proximity. But as you can see, Google My Business
listings are above all the other organic
search results and just blow the ads. And this is the easiest path to organic traffic
for a small business. So let's get back into it. So the first thing
you should do, if you don't have a Google
my business account, create the account and you
can just do a Google search. Let's do incognito window. Google, My Business. Get listed on Google. Great. You can just start the process right here and
just creating the profile. Now, there is a little bit
of time it takes to setup because Google will need
to verify that you are, you are the owner
of the business and the verification process
is pretty straightforward. You're going to put
in your information, they're going to
send you a postcard to make sure that it's a real office or a real location that
you will then verify. Doesn't take that long. But what I would
recommend to do is. Within once you have the Google my business account
set up on my business, I'm going to open
up ours real quick. I'm gonna go to Edit Profile. What you should do
is fill up all of the information as
much as possible. You want to give Google more
information than it probably needs because you want to just give Google all
this information. And so e.g. business name, straightforward
business category. In our case where
a marketing firm, so we put advertising agency, marketing agency,
marketing consultant, bunch of different
attributes there. And then in the description, I wrote a quick paragraph about what we do at
rise marketing group, our opening date, our website, phone number, our
location, business hours. You can just I would just add in as much information
as possible further, you can even add
in images of your, of your business, which
is super helpful. But I would just add in as
much information as possible. The next piece that's going
to be massively important. And that's why I put a couple
of exclamation points, is ask for reviews. I always ask for reviews and put together some
realistic goals at first, shoot for five reviews. And then once you
hit five reviews, then go for ten reviews. Then once he attend, go
for 20 and then ongoing. And it proves to Google that you're a great
business providing great products or services
that deserves to be found. And it's not a coincidence that advertising agent area
I have this open over here. It's not a coincidence that Google is going to prioritize, listens that have
strong review is there? It's not going to put
it in the top list in agency that is just has
like a one-star review. And if I go down over here, as I scroll down, we might see lower reviews
and let's just take, let's do another search, e.g. mechanic and near me. Very similar. So
mechanic near me. The we see top. These are some actually
these are sponsored listings but outside the sponsored
listings, What do we see? The number one
listing has 19 review is averaging 4.9 stars. Second is just a one three-star
review, then 4.84, 0.6. Now it goes down from there. But it's not, it's
not Directory, directory directly
correlated that just get the top reviews and Google's
going rank you the highest. But it is a strong
factor of this. And then Google will put
together other ranking signals. So e.g. based off of keyword
makeup in the profile, does it match what
the users searching? If I do a near me searches, are they truly near this
point of interests? So what I would do is just get those reviews and
ask your customers. I would start off
with the Loyalists of the repeat customers
that you know, they like, that, they like
your products or services. And you can even sweeten
the deal, just be like, Hey, we really value reviews. Would you mind taking 2 s
to leave a review for us? And if you want to
sweeten the deal, you can say for your time, Here's $125 Starbucks gift
card or something like that. When you leave reviews. When you leave reviews
or ask for reviews. A way, the easiest way to do
that is click read reviews. And then you can say
get more reviews. And then there's a
link right here. You can just send this
out to your customers. And you know, it's,
it's very easy. Send this over to them. They'll leave a review
takes 2 s and you can offer them a gift card
or something like that. The next is, you should also post updates
on Google, My Business. So anytime you have
a new blog post or special or anything else, I would just post an update. And what that looks like. Down here, you can
see an update. You can just add it right
here. It's just updates. Now you're gonna not gonna get
a ton of traffic for this. Are people clicking on this? But what that tells
Google is that you are valuing this Google, My Business profile
in your active on it. Because what Google, if
they're going to rank this, they need to make sure that
this is an active profile. There's someone actually
overseeing this. Because again, it all goes
back to the user experience. And if there's a business
profile that's not updated, ours are incorrect, or maybe they're not
sharing as many updates. Google's can take
notes like, well, I could rank them
number one based off the reviews and the
keywords that are in there, but they haven't really touched this profile and the
last six months. So the information and
really that correct, maybe, maybe not, but anytime you have a
blog post special, just quickly add an update and you can add a picture
description button, learn more or buy order online, whatever that might be. And that's super-helpful. So I'm going to stop this right here at
Google, My Business. For a small business, this is going to be
your easiest path to organic traffic reviews and never stopped started
again certified, then go to ten, then go to 20, and then go up from there. It only helps out. You're going to get more
organic traffic and it's also really cool to show
potential customers that you have a great business that provides a really good products
and services and people are rating knew well
and that just helps overall from a business
perspective and overtime, you can probably start
to increase your fees because you're a
warranted business. So I'm gonna pause
right here and next section we're
gonna get into content.
3. SEO Content: Now we're going to
discuss content. So as a reminder, if you're a small business, first focus on prioritizing
Google My Business. Once that's in a good
spot, focus on content. Now content, when I
talked about that, that is content that
lives on your website. And you want to
continue to produce content that makes sense for your business at a cadence
that is realistic. And this could be content
in terms of new pages. So it could be new
service pages, new product pages, pages on your site
about like about us. Or it could be just content
in the form of blog posts. And blogs are great for
any website out there because it's an area where
you can post every week, every other week,
every month about any topic that's relevant
to your business. Now, why I focused on
content is because every piece of content
that you put out there is an opportunity to rank
for targeted searches. Now, if you are a
specific business and you write a blog
post, you have a blog. Every blog post that you write
should be targeted towards answering certain questions
that your customers might be asking that'd be relevant
and helpful for them. So let's jump right into it. So there are three aspects of content that I
would recommend. One, first of all, and do your keyword research. What are your users searching
that you can help address? Now, later in this presentation, I'm going to get into tools
that we recommend just to kinda skip around a little bit. Great keyword tools are it's
called a keyword magic tool. And you can do research on
what are people searching, how often are they searching? How competitive? So e.g. our agency rise marketing group, we published blogs
just about every, every week, give or take,
a couple of days or so. We use keyword research to learn what are
people searching. So e.g. one of the latest things that the blog posts that
we're going to push out is not only a
blog post about SEL, but Microsoft chat GPT is a whole thing now,
which can help right? Content. So we did our
keyword research and we typed in SEO G, p, t. What we found. There's not a ton
of volume here. This is a number of
searches in the US. But if I take a look at the keyword difficulty for
this is relatively easy, which means it's not
very competitive, which means we would have an opportunity to rank for this. So anytime we write pieces of content and whatever recommend any small business to do is think about what
people are searching. You don't want to
just write content for the sake of content. Then if you have access
to a tool like SEM rush, do some keyword
research to see what, what, what type of questions are they asking that you can write content about? So e.g. if I was a maybe
a landscaping business, I might think of, well, what are my customers typing
into Google that I want to show up just to have them
get familiar with our brand. And maybe it could be
when to plant one seed. And I can just take a look to see one how competitive
is if it's difficult, I probably wouldn't
write an article on that because I'm sure Scott's lawn care or some of the big
brands already have that. But I could just
kinda take a look at maybe what questions
people are asking. Why not play at lung seed or
maybe I'll just do one care, something as simple as that. And maybe a good article will be how much is
lawn care costs? Because people are
searching that. If you have a
maintenance business, you can write blog posts, can use car oil
for a lawn mower. And you can just do
a ton of research. But the biggest thing
just getting back to this presentation is before
you write any bit of content, think about what are
your users searching? And if you haven't done
too much SEO in the past, think about what are the common questions from your customers as they come into your shop or and
write those down. And then each of those
could be a specific blog. So do your keyword
research next is write content that
addresses the question and every page of content should be dedicated towards answering
a specific question. So e.g. when I take a look
at the rise blog, we have. Every blog post is for a specific set of searches and often answering
specific questions. So when we did our
keyword research, and people are asking about how social media
algorithms work. So we add our social
media analyst, Claire, do some research and just
write down her knowledge about how social media
algorithms work. And then this blog post is
just intended for that. And that helps us rank for a
search queries around that. Another one is how to build
a social media presence. And another one's ultimate guide to LinkedIn ad campaigns. So each page should be to
address a specific question, um, and lastly, when you
are writing content, make sure it's engaging. So you can't just
have a block of text. You need to have and I'm
going to give you an example. Let's just go back to the house. Social media
algorithms, blog works. You want it to be, you want to have a nice featured image. I really try to avoid using stock photos just because
it just looks generic. I would avoid it
whenever possible. Then, as you can see
within our blog posts, it's just not to
blank paragraphs. We have what are called
headers, which is, which is just a little, which is pretty much
as it would allude to. It breaks up the blog post or a page into
different sections. So this is called
an H1 header one. And that's like the
main title of the page. And then we have these header
2's which just our breaks up the page into
different categories. Having headers H1 and
H2 are very important for Google because any
keywords that you have an H1, Google's gonna be
like, oh, this keyword is being prioritized. I'm going to take note
of that if it's an H2, Google always also take notes. So if you have a
keyword in text, verse, a header Ghoul always prioritize whatever
keywords in the header. Now you never want to
overstuffed headers to be very just over stuffing
keywords because it just read really funny and
Google will see past that. But you want to have your blog, article or any page engaging, so break it up. Easy to read. Bullets
are always good. Custom images, awesome. Try to avoid stock
images and if you have actual pictures of your
business, That's great. Even better. This, it would be ideal if you can even
add in-video contents. So e.g. let's see one
of these blog posts. I have some video content. I think we might have to
go back a little bit. I think I have one right here. Even better is if
you can add video. Have you been running
the search campaigns on Google for a walk? And the benefit of
just like having all these elements is it
just makes it much more engaging and the users
are going to enjoy them. They're going to stay
on your site longer. And the longer that
they're staying on-site and they're interacting
with your site, you will benefit from that. And adding content works. This is our SEO at rise from September
through early 2023. You can see just the amount of impressions continues to rise. But what's key on this is pick a publishing cadence
that you can stick with for us at rise, it's usually a new blog
posts about every week. Sometimes we deviate
from that a little bit, but generally speaking,
we stick to that. If you're a small business, you realistically you
probably can post every week unless you get an intern or someone can help you out. And maybe for you it
might be once a month, but peg to a cadence that is realistic and you
can stick with and just keep it going
because every bit of new content is an
opportunity to rank. And I'm going to open up
Google Search Console, which is a tool I'm
going to talk about at the end of this presentation. So if I just take a look
at content or SEO over the past seven days, e.g. I. Go to pages. You'll be able to see every different pages that we create is an
opportunity terrain. So search engine marketing, and this was a blog post, website audit checklist,
Massachusetts SEO company, SEO checklist. And if I click into that, every page that's targeted
around a specific search, a set of queries you can see I'm ranking for some really
good relevant keywords, SEO best practices, checklists, SEO checklist, SEO
best practice. And I say, I'm just
really reinforcing this, that every new
page of content is an opportunity to
rank on Google. And if you just keep it up, one every week, every
other week, every month, you will see increase
in traffic and it just, it just works that way, but
you have to stick with it. Once you do create
a piece of content. Later on I'm going
to talk about how to google Search Console
and how to set this up. Just put in the URL up here. And let's just do example. This is already indexed, but Google will generally pick up on pages
that you put out. But just to expedite
the process, you can just do inspect a URL. And if Google does
not know it exist, you can just say,
there'll be a button to say request indexation. And then that way Google will have it and it's
cute to crawl that page. Then. So a helpful checklist
include headers on within each page of content. As I mentioned, headers are just simply ways
to structure the content. It's a header of the content. H ones are very important. That's the header of
what the pages all about and make sure
includes targeted keyword. So this blog post was all
about dynamic search ads, which is a Google ads product. I want to make sure
dynamic search ads were within a header one, and then within each
of the sub headers, which are called header
to or head or three, I also made sure the
dynamic search ads, which is the keyword
we're targeting, is naturally placed within this. I never want to
overstuffed keywords. And sometimes I'll even include different iterations
of how people type in. Some people call them DSA, some people call them
dynamic search ads. So you want to include headers, include multimedia,
video is ideal. Images also encouraged. It breaks up the content, makes it more engaging. You want to write
meta-description. So what meta-description are? What matter descriptions are? Let's pull up an example. What manner descriptions are. It's just it's just think about it is like it's almost
like the ad copy, but for organic listings. So let's just wasn't able to pull that one
up. Let's just do this. Rise marketing group. Our core tests is to drive business growth
for our clients through digital marketing and
data driven process is designed to drive
incremental growth. That is, the Meta description
really all it is is just describing the
page or the website. And you wanna think of Amanda description that people will click on it because
the more clicks, Google is going to say,
Oh, people like the site, I'm going to rank this
a little bit higher. I'm also on each
page of content. Just include sources to
other valuable information. So if it's helpful to the user, including Google,
reward you if you link to credible sites. So e.g. we have a blog post where we talk about a gram that was
happening in Massachusetts. It's called the
empowered digital grant for small businesses. Within this blog post. Or we actually link out to
different sources where people can get information about this
empowered digital grants. So anytime that
you have content, if there are other sources that will be helpful to the user, you should link to that because Google again wants what's
helpful for the user. But when you link,
make sure you're linking to credible websites, edu sites.gov sites, or just authoritative
sites in your industry. Believe it or not,
that's actually going to help you
out a little bit on SEO and it's just
good user experience. Next length, this is a big one. Don't have a page
less than 500 words. There is not enough content to really answer that question. I would shoot for 100, 150 words at a very minimum. Then lastly, is you want
to have internal linking. Internal linking is, are any links that links
to other sites. We talked about that
and that is important. But links within your website. So e.g. for a full list of
eligibility requirements, check out the
application or contact us to discuss your eligibility. And this goes to our contact
page or in this one. If you need help with redesign, we link to our redesign page. So you want to have
internal links. And really what
that does is help Google really get deep
into your website. And it's also again, it's
a good experience for the user because if you
mentioned these things, you offer link to it just
makes it much easier. And again, Google
can go deeper into the site and having links at
reference specific pages. You want Google to really prioritize having those
links on the site, referring to those other pages is definitely going
to help you out. I'm going to pause right here. That is all about content. The biggest thing is, is just start writing. It's not gonna be
perfect to start, but just start doing it and pick a cadence that
works well for you.
4. SEO Link Building: Great, so as a refresher, we talked about just going
back to my presentation, Google My Business, highly
prioritize that one. You need to have
relevant content. Next is you need other websites to mention you and
to even link to you. Now, the reason behind this is that since Google started
being a search engine, one of the ranking factors was our other websites
linking to you. And really what that is is
just as the name alluded to, it's just a link on their
website to your website. And Google is hypothesis was
at the time, is that well, if other websites
are linking to you, you must be doing
something right in your website must
provide some good value. And again, Google's always wants what's valuable
for the users. And then Google's algorithm
was written in a way that it would prioritize
websites that have a lot of links go into them. Now, you can't just have any old link from
annual going to you. It has to meet a couple
of different parameters. One it has to be from a
contextually relevant website. So if you have a
lawn care business, having other related
businesses linked to you, or maybe any local
directories Lincoln to you. But if or even just
some lawn care blogs link to you, those are all good. That's contextually relevant. But if you just had some
random site linking to you, that doesn't even really make sense of why you had
mentioned your website, that's bad and that could
actually get you in trouble. But you want other
websites to link to you, and that's a form
of accreditation. And there's a couple of ways
that you can get links. So one is referral partners. These are great way to get
some links and I'm going to talk about each of
these in a second. Next, our directory sites. Most industries have
certain directories that you can get links from. Next, our guest blog posts, this is more of an
advanced strategy, but there are a lot of blogs
out there that accepts content to be posted
on their site that's relevant for the blog and that can link back to you. And then call out on
social always helps. So let's jump right into it. Referral partners, if
any small business is in a referral or a
networking group. Oftentimes, those networking
groups have websites. Makes sure that your business is listed if they have some type of membership directory at it. So e.g. this is a business group I was in awhile back
and they did just that. They create a website and
then they had a list of all of their members
and referral partners. So any any type of referral partners or
networking groups here a part of see if you can
get a link back from that. So that's something that I
would definitely think about next are Directory Sites. Directory sites are
great for a link. So every niche has
different directory sites. Were an advertising
and marketing shop. Clutch is flesh.com that the handbag or a
collection that CO is is a directory for
all creative shops, creative shops, marketing
shops, et cetera. So what we did is within clutch, we created a profile and we actually spent a good
amount of time on this. We solicited some reviews and within this directory
they link to us. There's a bunch of
other directories out there for every
specific business. I guarantee there's a directory for your business and
you gave me do a search for online directories for and then insert the
type of the urine, whether it's in
marketing and lawn care, a small business,
whatever it might be. And let's just do this. E.g. best and directories
for a small business. There's a bunch of results
where people just list it. But let's just kinda go take
a look at a couple of these. Google My Business we
talked about Yelp. That could be a good one just to have eliciting their Facebook, Instagram, and I talked
about that in a second. Better Business
Bureau could be good. Yellow pages. There's a bunch of these
directory sites that you can list your company
on and you're gonna get some level of
referral traffic to your website from that
just from because people do go to these
directory sites to find trusted partners but, or service providers,
but getting that link is definitely helpful. Next, this is more of an advanced or
intermediate SEO strategy. But there are a lot of
blogs out there and many welcome articles that can be written by someone else. And it's posted on their
website and then they link back to their website. I would only do this if you find a relevant blog that's
relevant to your business. It really does have good
organic traffic and you can do, you can do some keyword
research student or excuse me, SEO research on this and a
strong domain authority. So let's pause right here. Let's show jump into
this a little bit. So e.g. DIY digital strategy, this website is actually a blog that I created probably
about six years ago or so. Before I found it arise, just kinda post
them thoughts about digital marketing.
Now it's a blog. And within this, I actually call out rise marketing group. And it's a good link to rise
for the following reasons. One, It's all about
digital strategy, so contextually relevant, cool. Too. It has real organic traffic. So this is estimating around
100 visitors per month. Awesome. And it has a good
authority score. Now, what authority score is a third-party metric on how
authoritative your site is. Having websites
that link to you. And I have a decent authority score is going to help you out. Having websites with a zero or very poor authority
score won't help you out. And over time they actually
might even hurt you. This is that a score
of zero to 100, 100 being the best,
but no one's 100. Even if I look at amazon.com, which probably has every
link in the world, actually it does have 100
last time I checked his 98, but let's check walmart.com, just e.g. also 100. Alright, well, if you're Amazon and Walmart,
you're doing really well, but that's pretty impossible to get 100 or even close to it. If you're an authority
score of 20 or so, That's a good website to get
a link back because every, It's hard to build this up and every additional
incremental point is that much harder to obtain. So having an
authority score from 19.20 is easier than getting an authority
score of 20 to 21. So you just get incrementally
harder over time, but you want to have websites that have a higher
authority score of viewers. Now in this case, for
rise marketing group, rhizome KG, we actually have
the same authority score, so it's still a helpful link, but DIY digital strategy has had authority score
of three or five. I won't even want that
linking to my site. It's probably not
going to penalize me, but it's really not
going to help me out. So getting back to
this, there are there are four ways I would
recommend to get links to you. Referral partners,
directory sites, guest blog posts 0,
then lastly, social. So social links appear because no one really knows the innards of the
Google algorithm, but they appear to be
tested differently. So it's way easier to get links from social
media outlets. And I feel like Google will prioritize links
from other websites versus just a post
because it has a shelf life of just a
couple of hours at most. However, it is important to
get call-outs on social, whether it's through
your business or if there are
other businesses. Because I truly
believe that Google does take note of social activity in any
brand and mentioned, even if it's not a link
and there's a lot of chatter and studies out there where Google is just even if, even if there's a
brand mentioned, that's not a direct link
on social or websites. That can certainly
help your SEO. Social is always
a good call out. That's, that's really
the core areas that I would recommend
for length development. And again, having other websites link to is just going to help your SEO and make your content that much
easier terrain for.
5. SEO Website Experience : To the for SEO strategies
that will drive results. Now I'm going to get
into the last strategy, which has a great
website experience right before we get
into SEO tools, which necessarily isn't a
strategy but helpful resources. So great website experience. Let's jump right into that. And again, these are prioritized based off of what we think. And we believe in based off of what we've been doing in
this space for a long time, will drive the most
organic impact. So Google My Business, check, content, check and getting other websites to
link to you check. Next, you need to have a
great website experience. I mean, where are we no longer live in an area where
you can just throw up any website and people will see it valuable
and transact with you. Now a really needs to be a great website because
it's competitive. There's a lot of good
websites out there. So a couple of things, this is a quick section, but a couple of things that
I would recommend is go to Google PageSpeed Insights
and type this in. And I'll actually put in, actually let's pick
an example site. Let's do car repair near
me. Denim service center. Because that small business,
Let's put this in. What Google will identify
are any just opportunities. And really just to see, is this website
fast? Is it slow? Or are there any
performance issues? And if Google's flagging
and performance issues, that should probably be
addressed because if Google sees a site isn't an
ideal experience, It's, you might be
penalized for it. So let's just take a look. You can break it out
into mobile and desktop. Desktops. They're actually
not doing that. Bad. Performance is based on pretty much on how fast the website is. In anyone who's working
with a developer, you can just ask your developer
to look at page speed, web dev, and do an analysis and see how the
website can be optimized. Performance 55 out of 100. Not bad, not terrible, under 50's bad, not the best, but certainly not the worst. Accessibility. Do images have
attributes which is more for folks that are blind, that can't see an image. There are texts that you
can put behind the image. So that way folks can
understand what that is through the accessibility
program that they use. And also having alt-text is helpful for Google to understand what that
image actually isn't. It can actually help for SEO. And yeah, this is just
more accessibility, makes sure the site it's
easy to understand. And then there's also SEO
or their links crawlable. Yes, As I mentioned,
image elements, do they have all attributes because that's helpful with SEO. But this isn't just a good
resource to take a look at. Getting back to the
presentation here. Is your side, slow if so, send that to your
developer and see if they can fix it and just even send them that URL and see if there's any
improvements they can make. Next is, you can include
reviews and testimonials. This is a great experience
because this tells the user that you excel in
whatever your craft is. Definitely include
reviews and testimonials. And we do this on
our website as well. So it should be somewhere. I think it's on the homepage. We have a little widget. This is a WordPress
site where it automatically pulls in Google My Business reviews
right over here. So it's just like a
nice, nice thing. And then I also have
a widget for clutch, which is that directory sites. So it pulls in all the reviews. And again, it's just
a good experience, tells users that yeah, you do well in whatever business line of
business that you're in. Then last last main point is included
strong call-to-action. Users will go to your
website, haven't take action, say call today or fill out
a lead form or download R, whatever best-practice
PDF that you produced, make sure you have
very compelling and prominent call to actions. Lastly, one other thing
I'm going to take a look at is within Google
Search Console, it will actually break down any, any issues with Core web vitals. Make sure your site is secure. This is for our eyesight and obviously overall
it's doing pretty well. But this is just
another helpful tool. So with that, these
are just a couple of helpful tips just to make sure that your website
experience is good, which will definitely impact
SEO one way or the other.
6. SEO Tools we recommend: The last part of
this presentation, and this is less of
an SEO strategy, but more helpful resources and specifically tools that we
would absolutely recommend. Number one, Google
search council, I referenced this before. This is a free SEO reporting in diagnostic
tool that Google created. Super-simple is setup. You can just go into incognito window,
Google Search Console. You can just follow
the prompts start now the only thing it takes
is you probably have to add a little bit of snippet
of code on your website so Google can verify that
you indeed own that website. But the insides are amazing. So you can see over
time, how are you doing? So this is over the
last three months. You can see there's definitely a trend line of going
up and impressions. And then if I open
it up even more so there's always ebbs
and flows with organic, but generally speaking,
we're on the right path. And then you can see where are, what are your top
pages by impressions? What, what's your average
ranking position? What search queries
that you're mapping to. It's all super-helpful, gives you two dead
diagnostic tools. What other web sites
are linking to you? Because I mentioned google
takes note of that. I mean, otherwise they wouldn't
even be reported in here. And you can see DIY
digital strategy, which we talked about. It
has a couple of links. Clutch, which I talked about Microsoft because we're
a partner of theirs. There's a bunch of websites on here that I can see
who's linking to me, which is definitely
helpful for SEO. So set up Google search council
next, Google Analytics. Google Analytics is another
free tool and what that is is an analytics platform
where you can analyze all of your site traffic and not just coming
from organic search. So let's open this
up real quick. Everyone shouldn't be on
Google Analytics for which is their latest iteration of this, because Universal Analytics
is going away as of July. But this is super helpful. You can see some really
helpful reports such as, where are your
users coming from? From, in this case, organic
search or direct navigation, that means they just typed
in our URL directly. Maybe referrals from
other websites, e-mail because we do
e-mail marketing, social, because we are
active on LinkedIn, paid search, because we have
some paid ads going on. You can see what the
engagement rate is. Engagement rate of 55%
is actually pretty good. And you can see the
average engagement time. Generally speaking,
we're over a minute per each user that comes
to our website. So this is really helpful, especially as you start building a comprehensive marketing
marketing program where yes, you do an organic but you may be paying for traffic on Google. Maybe you're doing social
ads and you can just see what's happening over time. You can even set up
different conversion events. So anytime someone
fills out a lead form, you can see what channels are most successful at
achieving that goal. Google Analytics
and next SEM rush, when you really start
to get into SEO, we use this at our agency. If any small businesses
watching this, wants rise to manage their
SEO, we definitely can. We have a license to SEM rush. But SEM rush, let's
just go to rise. Marketing group, arise MK g.com. Awesome insights, awesome
insights on keywords. How many keywords that
we're ranking for, what's our positioning,
What's changing? It's great for a
keyword research. So if I wanted to
write a blog post, as I mentioned,
check GBT and SEO, I can understand what
people are searching. Is there enough volume to warrant writing
some content on that? Another one, e.g. Feed Optimization,
which is more of a advertising best
practice for e-commerce. I was doing some
keyword research on what are people
searching for this. And I want to see
the volume to see if it makes sense to
write some content. But this is amazing
keyword tool so you can, when you're writing content, making sure you're
writing content, that one, you're answering questions that people
are even searching. And then two, It's the level of difficulty is
achievable to rank for, but there's a wealth of tools in SEM rush and anyone who's
seriously consider an SEO, I would definitely
recommend this. And of course, if anyone
wants to outsource SEO, we can certainly help out. Then, yes, so as I mentioned, Google search council
absolutely required. And I did mention this earlier, but within it you can request
indexation of new pages. E.g. I. Actually think we have
one page that's not indexed yet for e-commerce. Now, you are all not on Google boom,
requesting annexation. And they'll take a minute or two. I'm not going to wait here. I'll let that run
in the background. But it's just helpful and you can see any errors that Google wants you to review and see which websites are
Lincoln to you. As I mentioned,
Google Analytics is a free analytics tool. You can see traffic from
all sources and you can even set up conversion tracking to understand what is travels. Channels are driving
leads or transactions. Sem rush, as I mentioned, insanely helpful to
understand organic traffic. You can even see which sites are linking to you and
do keyword research. Then. So just as we're concluding, anyone who does
need SEO support, rise marketing group, we have a strong SEO practice over here. I'm happy to schedule a one-on-one counseling
consultation with you and just to see if there's a fit that we can
help support your business and assess what the opportunity is and the approach that
we would take for you. But that's all I have today. If anyone has any comments, feel free to reach out to
us and hopefully you find this information was really helpful to drive organic
traffic for your business.
7. SEO Closing : As we're wrapping
up, I hope you can deploy these strategies
for your business. I can pretty much guarantee that if you do these strategies, you will see an increase
in organic traffic. The key is you
have to stick with these strategies and don't get a let down if your duty and strategies now for a couple of weeks or even a month or two, you're not seeing any increases in your organic
rankings. Stick with it. It will happen, I promise. Now, if anyone is
watching this video and they need more help and they want to outsource
some of these activities, contact us at rise
marketing group. I'd be happy to
have a conversation and just to fill in the gaps, just to make sure that you continue to prioritize
your website because over time it will bring
in organic leads for you. But if anyone has any questions, check us out rise MK g.com
as well as marketing group. And otherwise, best of luck
in your SEO endeavors.
Ben Lund, Founder - Rise Marketing Group
