Sell Your Art Online: Launch and Run an Online Store | Alicia Souza | Skillshare
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Sell Your Art Online: Launch and Run an Online Store

teacher avatar Alicia Souza, Illustrator | Chips connoisseur

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introduction

      1:23

    • 2.

      Getting Started

      4:36

    • 3.

      Launching Your Business

      2:03

    • 4.

      Managing Your Finances

      2:33

    • 5.

      Producing & Shipping Products

      3:23

    • 6.

      Creating Your Brand Identity

      4:37

    • 7.

      Building Your Online Store

      5:47

    • 8.

      Attracting Customers

      5:12

    • 9.

      Final Thoughts

      0:29

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About This Class

Turning your passion into profit is an art of its own. Level up your creative pursuit by learning how to build, launch, and bring traffic to an online store with artist and entrepreneur, Alicia Souza! 

As an illustrator, Alicia has been drawing and creating for as long as she can remember. With her loveable characters and lively patterns, she has crafted a community of over 400k Instagram followers and created for brands like Google, Yahoo, and Times of India.

And yet, business—and all the administrative steps that go into creating one—didn’t always come as easily as bringing her illustrations to life. From legal procedures to market research to pricing her products, no amount of art-filled notebooks had prepared her for this side of building a business.

Now, years into her entrepreneurial journey, Alicia is here to share how you can unlock your inner entrepreneur and create a home for your creative pursuit through an online shop. You’ll learn the basics of starting a business, finding your market, creating a brand identity and finally building a website that makes your customers feel

Together with Alicia, you’ll learn to:

  • Take care of the nitty-gritty of starting a business
  • Flourish financially by correctly pricing your products (including hidden costs!)
  • Build a website with a visual style and brand story that aligns with you
  • Leverage social media to bring traffic to your beautiful new store

Each lesson is packed with stories, examples, and actionable do-to items. Every step will bring you that much closer to getting your product in the hands of your biggest fans. Plus, get a sneak peek into the behind-the-scenes of Alicia’s business and how she’s found success in her field. 

Whether you’re just beginning your entrepreneurial pursuit or you already have a following around your creative works, this class will give you exactly what you need to build an online shop and bring you one step closer to your first sale! By the end, you'll have created a website made to house your exact products, welcome your ideal customers, and guide you to further growth. 

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While this class is specifically geared towards creatives who want to launch an online shop, any business owner looking to sell products online can learn from this class. Download your calculator, brand story worksheet, and business basics checklist to follow along, or simply use a pen and paper. Since you know yourself and your business best, we invite you to adapt every practice and exercise to work for you and your creative endeavor.

Meet Your Teacher

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Alicia Souza

Illustrator | Chips connoisseur

Teacher

 My name is Alicia Souza and I am an illustrative designer residing in fair-weathered Bangalore, India with my little family that includes my fuzzy baby and recently a human baby. I was born in the Middle East, then spent a number of years studying and working down under, before moving to India about a decade ago. I freelance for many brands and corporate (my clients include Google, Adobe, Apple, Yahoo, Mondelez, Penguin and many more) and also create illustrated merchandise for my own product lines.

My work has also appeared internationally in children's books, magazines, newspapers and products. I have the most amazing online community on social media who share my joy and giggles about everyday funnies and fuzzies.

Thank you for reading and lovel... See full profile

Level: All Levels

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Transcripts

1. Introduction: So when someone comes into a website or they've interacted with your product, does your brand make them feel happy or makes them feel playful? Or sometime it just might make you feel peaceful. And that's all depends on what your brand is trying to pass on to your customer. Hi, my name is Alicia, so is-a and I'm an illustrator based out of Bangalore, India. I work as a freelance illustrator and I also have my own company beverage manufacturer offers merchandise. I've been running my online store for about a decade now, if not a little bit more. And I've sold hundreds of products. Once I got my online store off and running, I could reach out to my audience way more easily and everything was at my fingertips. As an artist, it can be daunting to start an online store. There are many more aspects to the business, which is not only about the join on for, but it also involves the logistics of finances to make sure you're making a profit, pricing the product is rightly and also making sure that I've worked for you. In this class, I will teach you how to start an online store as an artist died from crafting your story to your finances, logistics, and bilinear social media, and finally your website. You will leave this sauce with the basics of business and things to think about to help kickstart you on your journey. Are you ready to get started? Let's talk. 2. Getting Started: I've always loved making my own products. I've made a lot of DIY products. I used to make these products that I could like iron on t-shirt and I found them so, so fun to do and also so fun to carry around and use. My first experience of selling products was at a flea market that happened a decade ago, and he did really well. That's when I realized that I have to start an online store. Seemed like a really great opportunity. And my journey of selling my merchandise online started there. So how do we get started? Make a note of what you have in mind and what's the vision for your brand. Because this is going to affect decisions based on how much money you're going to put in, that is your investments, how much you want to grow, and how much is going to impact your day-to-day life. Let's start with how much do you want to grow? I started very small where I had very limited number of products and that was part of the charm of the store. It also affected the language I use on my website and on my social media. For example, when I run out of products, I could say I run a real products. I'm so sorry. Thank you so much for your orders. It just being a generic message of sold out. One of the things to do is also define what success looks like to you. Growth and businesses, usually numbers, but success need not be. It can be so much more. Are you able to freelance on the side if that's what you want to do. Well, you able to bring value to your audience. Are you able to have a personal life? This is important to think about before you start your online store, just so it gives you an idea of what your life is going to look like after you stop your online stores. But one more thing to address is do you want this business to support your livelihood? Or is it just going to be sustainable business that generates enough for profit while you work on the side as an artist, when I started my business, it was just a sustainable business where it was not really supporting my livelihood, but I just loved having the products out there and it all changed when I met my partner. I didn't involve into a much bigger business. That brings me to the next point. Do you want to? But now, when I was running my online store solo by also working as a freelance illustrator file, it actually did get overwhelming. It was just too many projects and I couldn't find time to run my online store. And I actually did consider almost shutting it down at 1. That was until I met my boss. No sorrow. Who handles the logistics for me, there are many pros to having a partner. The biggest chunk is obviously helping you with a lot of the parts of the business that are time-consuming for you and might not just be your forte. They also Julie help with the mental stress of running an online store. If you're ever ill, or whether there's a time you want to take off there, someone else who will be able to hold the reins for you. They are suppose some funds. One of the biggest ones is Buchner conflicts when you're not on the same page with your partner. So a lot of businesses shut because of partner conflicts. So this is something you have to dress initially before you even get a partner on board. Having someone who can complement your work style or things that you do to support the business is the best part about having a partner. And if we find someone like that, nothing like it. The downside to stuffing an online store as well. Of course, it takes time, energy, and money to start an online store. It can take a few years before it becomes commercially viable and before it generates enough a profit for you. Having said that, there's absolutely nothing like having customers who send you Julie joyful notes about using your products and just seeing your products come out into the world. Lastly, I'm just going to address for a little bit, values and ethics are running a business, just knowing that you're manufacturing. John is ethically made a really nice thing to do. And the second thing is understanding environmental friendliness of the whole thing. Sometimes you can't avoid using plastic but seeing how you can avoid it. Atomos, seeing the most sustainable way of putting a product out there is something to definitely look at. I think looking at it before you start your online stores would be better and easier than doing it midway through. Once you start, you'll be working with a lot of manufacturers and you will come across decisions where you will have to address working conditions that labor will go through. We live in a world today where I think these things have to wear a dress as you go into this class. I just want to let you know that I'm gonna be touching all the broad points about starting the online store. But don't shy away from doing your own research because it can be super helpful. A lot of things are also dependent on where you stay in the world. Sometimes it's simple. Google search helps asking people who also started businesses helped a ton. Your student project for this class is to get your ideas together to start your own online store. Next, we're going to talk about the basics of starting a business. 3. Launching Your Business: Let's talk about the nitty-gritties of starting a business. It's a bit boring, but it's super essential when you're just starting. First thing you do is register your business. So you can do this online by yourself. You can get a child accountant to do it for you, or you can even get businesses to do the whole thing for you as well. In India, there's one called clear tax. Next thing you do is buy a domain. And you can do this via websites like GoDaddy or Google, or even Shopify, which we're going to talk about later as well. Next thing is you registered trademark, coffee logo, and just sell for GST, which is your taxes that you can do online. All your CA will be able to handle it as well. Next thing you do is go to the bank and get a bank account. Once you get that, you'll be able to get your payment gateway, which is a gateway to get all the money in one someone faces and auto popular ones in India, recipe and CC Avenue and internationally PayPal is really popular. One more thing you can talk to the bank about is being able to get foreign idempotence if you're going to get international orders. I know this seems like a lot, but now that everything's online, It's so much easier than it used to be. A simple Google search can help you or any of these points. Once you're done with all the documentation, then comes the fun thought of getting your products together. This is the best part. Of course, you can make a list on a piece of paper or Excel sheet or even make a presentation for yourself. This includes the manufacturing, the sampling, and the packaging of products that you want to bring out into your collection. And I've addressed this in another Skillshare class setup, come up with something you can do is make walks of all the products. It's also really important to get a physical samples to supposedly see if it works as a product. Something also to look at with all your product to see if they work together as a cohesive line. If jelly pumps you up to see your whole brand come together on for your student exercise. For this lesson is to make list of all the products that they're going to have as your post-launch. In the next lesson, we're going to discuss everyone's favorite pot finances. 4. Managing Your Finances: There are lots of different aspects to planning your finances. But first, let's start with doing your market research. So firstly, you want to figure out who your customers. This will help you understand who you expect to buy your products, what they expect from your products, and what they expect to pay for your product. Then you research other brands in this area, their pricing and their position. Next is pricing your product, which includes the cost price of manufacturing your product, the packaging costs, the career cost, and storage costs. There are also some hidden costs that you may not account for when you're just starting out. But it's important to consider things like breakages and returns. Then there's also marketing costs. I feel an artist you may be able to handle the visual branding of which includes the logo and the other branding things that go along with it. We might be to hire photographer to photograph your products. There's also the content writing. If you're writing for your website, that might be something you don't have to spend for. But also getting a content writer is another great thing you can do, but will be a cost to account for. You might also have social media costs if you want to pay for advertising or if you want a PAC and influenza who wants to push your brand forward? Say if you're giving something for free or you're running a competition, you might of course have to pay for the product and also ship it out for free. You don't have to invest in a lot of doing the expensive production you're starting out. I think I started out by making just the bare minimum and small numbers, but being able to refresh this design, I think people really appreciated that. I think that's a really nice fetal status. But if you don't have an idea of how you're going to sell a 100 numbers, even if it's adequate of price and might be worth spending a lot more for just ten numbers, but still sustainable to sell these products at that price. Just because you don't want to be stuck with dead stock, which you're not sure how you're going to sell and which you don't have means to sell. What might be really helpful is to get a really trustworthy accountant, might be able to help you with the financial planning, but more so with the taxes, but you might not completely understand. It was really helpful for me to have an accountant who could help me out with my taxes and the financial funding because they unlock things I was not aware of. He showed me all the tax implications that would have been a problem if had not noticed upfront. And it might be useful to have someone like that with you on board. Your student access for this lesson is to plan your finances. I've provided a worksheet that might be a little helpful for you to plan the pricing of your products. And our next lesson is about logistics and operations. 5. Producing & Shipping Products: Logistics and operations include ordering the product from your vendor to getting the products packaged. Then working with a courier company to get your products to your customer. And also integrating that with your online store just so that they have information about when the product is actually going to reach them. So just a bit about the courier company. There are various, various types of them here and there you get very local delivery companies. You get bigger ones like a FedEx and UPS. And you also get courier aggregates. We use a career aggregate who delivers via different courier companies so that they can reach to different parts of India without actually worrying about not being able to reach certain PIN codes. They are amazing ones like your FedEx is way more expensive, but also has great customer service. And if that is something your customers don't fret about, painful, it is something you can totally look into giving your customer as an option. You can also have options like salt and delivery methods have things like cash on delivery with some courier companies don't accept. There are some companies which actually handle a lot of the logistics, which includes having your product at hand and storing it for you. And whenever an order comes in, they handled the packaging and the delivery and the customer service for it as well. Again, of course that is a cost implication. But if it works for you, amazing, the company that we use for asha pain is a courier aggregate called pico. One of the biggest problems we face with Korea companies is the customer service, because once the product is out of our hands, it's all up to them to get it to our customer really well and secure and also with great service. And also within the given timeline. Now with Amazon people expecting you to do really quickly, even though you mentioned on your website that you need an example of days to be delivered. Now how you pick your career companies will affect this factor. And there are ways you can see if this works for you. And that is to experience either if Korea reached you and visually good and you can see who the Curia partner is. And also when you start using a courier company, you can see what the feedback is from your customer as well. Another possible operations is putting the products on your store, keeping the numbers of how much stock you have at hand and having a buffer is also part of the logistics process. I use Shopify and I will address this later as well. You can also put your products on third-party websites as well, like Amazon and eBay and Etsy, amongst the many others that are there, they do charge of consignment and that can be anywhere around 20 to 40 per cent. There are benefits to having your products on places other than your website. And that includes having different audience looking at your products and learning about you. But it's also absolutely great to have your own website because it'll be great for your branding. And it's also really nice to have your own storefront so that your products look really nice together all in one place. I sent my products on my website, of course, but also on other third-party websites like Amazon. Does Julie worked for me because I had a bunch of new customers who will actually looking for a product exceed a phantom. They found my panel on Amazon and they will go to buy it and then reached my website after that. Your student exercise for this lesson is to go out and do the research about what career options are available and what works for you. In the next lesson, we're gonna be talking about creating your brand identity. 6. Creating Your Brand Identity: The first part is of course, creating your branding. One part is the visual side of it, which includes your style guide, your logos and your fonts. And if you have a specific palette that you want to adhere to as an artist, usually these things are lovable, easier to deal with. Artists tend to be of course, more visual. Then there's a non-visual thoughts which is the feel of your brand. So when someone comes on your website, will, after they face an order or they've interacted with your product, does your brand make them feel happy? Or did that whole experience makes them feel playful or bring them back to childhood? And that all depends on what your brand is trying to pass on to your customer. So of course, another part of branding your whole business is the name. This is sometimes hard to figure out. So one thing is if you're going to name your brand, say for example, canvases, candles, and you have the word candles. It also represents the kind of products you're going to make. So maybe candles and things that go along with candles. This will give you an idea of what products you might not be able to make. For example, maybe dog leashes will be weird under a brand name like canvases candles. The name also will give you an indicator of the feel of the brand. Coming back to this example, if it was canvases, say quirky candles, it will give you an idea of the brand being more playful and have the brand being, of course cookie. So what I wouldn't expect from that brand is something super serious. As an office, there's a big chance you might name your brand after yourself. I started my range of products on a whim pretty much and I couldn't think of a name fast enough, so I just ended up using my name and stuck to it. They are prose, which are, it becomes super personal. Everyone relates to it in a lot more. Even the voice is just my own, so I don't, you don't have to think about it. It's easy to write copy, but there's also the cons, which is that every time something goes wrong, you feel personally attacked because it's your name. Any kind of hit on the company becomes almost personally related to you, even though it's a business on its own, you can always abrogate your name, but you can always make versions of your name if that suits you. But it is something to consider because as you grow, it might not always be the best idea to have your name floating around on all these products and someone as being able to handle parts of it, which doesn't involve you. Next comes crafting your brand story. So when you go to a website, I'm pretty sure it's not only me, but you go to the About Us page. For me, it's like my favorite part about a website, but God tells you so much about the brand, how sometimes it started or the inspiration behind how it started. And that is pretty much your backstory. Why does this business exists? And what's the story you're telling people? Having a backstory is also really good for adding character. It's almost like when you pick up a book and you go out the back and you read all about the author, it almost feels like you're getting to know about the inside scoop of this story. It can also include a lot of values that your brand brings, like women led, or is it super environmentally conscious as it's super sustainable to the environment? Or if you really are passionate about animal welfare and the store gives a percentage of their profit to a shelter. Julie, Julie adds value to that business and to customers that connect with those kinds of values. So how do you find your story? It might be anything from the reasons to why you started drawing in the first place. It could be inspirations. Maybe it's one person like your mom said, something really nice about this drawing you made. So forever changed your vision of what he wanted to do with your life. Or it could just be a product that you found and you loved it so much that you wanted to make it as well. It can be anything, but it should just absolutely be authentic to you these stories if they aren't real and the authentic Julie stick with customers because it builds brand loyalty in a way where, say if it's a mom-and-pop store, I know how much goes into a small still being run and it makes you want to shop them. Or one of the things to think about also is what's your USP as an office? I'll tell you personally for my brand, I illustrate all the products on my website. Now, your USP could be anything from say, it being all handmade, it's really, really good to have a USP because it also again, fits with your branding and the recall value for customers. Your student exercise for this lesson is to figure out your brand story and your USP. And next we have building your online store. 7. Building Your Online Store: One of the first things people do when they look into a brand is of course, look up the website. So when I started my online store at was cool and I have to get a web TO of all on board. It was actually quite a long process to get each product on. Every time I had to add a product on, I took so long. I actually remember loading photo is going, making a coffee coming back and the focus may or may not have loaded. It's such a big difference to what it's like now, I use a platform which is a subscription-based platform called Shopify. And it's so easy, It's literally drag and drop. And it honestly changed the game and the way that people sell online. So initially, I remember when I did subscribe, I was a bit skeptical because firstly, subscriptions used to be like, I don't know whether I can afford to shell out something for a month as opposed to something annually. But the pros outweigh the cons in terms of even having the backend and the analytics that was so easily accessible. One good thing about Shopify that drew me to it, but the templates that were available that were Julie Julie well-designed, they also templates you can purchase and that's what we did later on. And you can also get Trump fight experts or other web developers who can integrate systems which you need o plugins that you need that work with your store and forward the processes that you have for your business. So flight also has a 14 day trial period, so you can test it out if you want to give it a go. They always are other websites which are visible light Shopify where you can run your online store via subscription as an artist, one of the things that was most worrisome to me is analyse x bar of chocolate fire drill. The provides it well and super easily. Analytics in general is super useful, but that's on the website or whether it's on the backend of social media. You can look at the backend where they'll tell you about where your customers came from. Besides geographically, but also do they come from Instagram or Facebook, or they come from an ad, they sell you the product that's most popular and given over a timeframe, What's the product was sold the most? And these just help in making decisions about what productive and come out with mixed. There are some things to keep in mind while designing a website. I have a few tweaks that I want to make on my website, but I thought I'll take you through my website and show you some of the things that I kept in mind when I was designing my own mind stool. So I picked a template that had a slideshow in the beginning. And then you can edit sections that you want to bring up and maybe collections that you want to showcase. And then you can put categories as well. Obviously want to keep all your important stuff that you want your audience to see up top. So that could be maybe new launches or maybe things that are really popular and people reach out too fast. I think the only thing to look for something that is easy to navigate, both on a desktop computer and also on mobile. And also it's really good to try your iPad as well. These are the places you're gonna be getting audiences accessing them the most. But also you might want to try different browsers as well, just to see how it looks. There are a few things just to keep in mind when it comes to product photography, you might want to take photos of the production on a clear background. Your products can be seen in aesthetically pleasing setting or maybe in a real life situation or environment. Your product on a no-nonsense background will get your audience to see your product perfectly clear and show all the aspects of it that needs to be seen. For example, a book. You might want to see how the book is bound. You might want to see social pages is the USB off the product as well. So this is a mock photo of our product of mine, which is a print on alphabet print that is mocked in a room to show scale. And another one of my websites on TLV, this photo for example, is really useful to see how the size of the card is in relation to a baby's hand. This is one of our products called the glovebox. So we take our photos of the different aspects of the box. So first we show the dimensions. What are the extra bits that we have like magnetic closure and what parts are laminated just so everyone knows what to expect this is taken so you can see how big the box is actually if you're holding it and how the box opens, also all the products that come with it. We show little bits of it as well. So something like the photo album, just all the details of the product and the most photos we can show to show all those details. Another product that I'm going to show you is a pregnancy journal. It has a magnetic closure, so I'm sure that over there and the box when you open it, just a few inside pages as well. And also the freebies like the cards that come with it and the sticker book. Another crucial part of your website, the voice you're gonna be using in the coffee for these products. Also something you can't compromise is the details that you want to add it, add as much detail as is needed that includes this dimensions of a product. If you can add weight, add weight, any other additional details that someone you think who's buying the product would want to know that could be K off the product if it's something like a material. Also how to use the product if they are alternate ways or if there's very specific way, how to use a product that's great as well. Some of the king to keep in mind also on your product page, the call to actions, things like buy it. Now we'll add to cart has to be clearly visible. Of course, the price has to be there. And whether you have tax included or not included. Your About page is another Julie Julie Julie important part. So when I created my about page, I really wanted to tell a story about who I am. And so I looked a little bit about who I am as an illustrator, besides also adding a brand story of how he started the website, you could also add cool values that you have. Like I mentioned before, if there's something about the store that is your USP or that you give a sudden particular profit to an organization, or maybe that as women lead, those are the details that would be creating the about section your students exercise for this lesson is to create your own website. And next we're going to be learning about how to leverage your social media. 8. Attracting Customers: Marketing is getting your audience to you. As an artist, you may already have an audience to begin with. This was the case with me as well. I'm Julie, nice way to start. And if not, that's not a problem. The easiest way to get an audience to your website is through social media. Also, social media is free. So one of the social media platforms I use the most is Instagram. The reason I use Instagram the most is because firstly, it's the place now resonated with the audience the most. I found that the easiest to use in terms of being able to put out content and also get people to respond. And it's just being generally good for me for business as well. In some parts of the world, you can sell your products directly on Instagram or link directly to your website from Instagram, one of the most popular ways to market nowadays is true influencer marketing. Influencer usually get paid for showcasing a product. We're promoting a product that might be a way that your products get out there a little faster and to a different audience as well. I do have to mention though, when you are picking people may become an influencer who absolutely either loves your work or who just resonate with your brand. Something that's really useful, and most brands do as well, is having a social media schedule or social media calendar and having an understanding of what you're going to put out when it's just easier to understand when launches are going to come out, personally forced everyday. But having a calendar or Jolie Jolie sets the tone of when you're going to have something launched and not misdeeds a social media account. They also had to remain super organized. I'm sorry, Jerry helped me talk to my audience a little more actively as an organic marketing on social media, there are other ways you can promote as well. One of the ways is to advertise directly, say on the platform like Instagram or Facebook. Secondly, the AdWords which go on Google and via other websites. Then there's, of course, your newsletters, but you can send every so often. These can be for lunches when you're going to learn something in the future. These are really great once you get a number of email addresses and Julie good for direct promotions. Another thing you can do is directly on Instagram, have promotions that you can put out. And that can be something as simple as a competition or even freebies so that not to like download doubles or maybe a free wallpaper. And that's great to build height overtime. You can even make note of what worked for you for social campaigns and just generally look and feel of what you think your audience likes. So I use Instagram as a visual diary, and I've been using it for ages now, most of my post about illustrations, but I do throw in some personal photos or videos. And one stories came into play. I started showing a lot more behind the scenes and a lot of ways that I work. Maybe when I'm starting to work on a drawing or when I get samples and also the process of how a drawing turns into a product. These are things that I think my audience loves to see and it's always worked for me. Now, you don't really have to post anything for us now. You can only post about your work and that's absolutely fine. But putting a few bucks now things like how my baby interrupts my workflow seems to be part of my story and it just works. I started Instagram directly for showing my artwork. So the name of my page to add my brand inevitably is just my name. You may choose to start a separate page just for your artwork and your products. Because then you can have everything in one spot and all your personal things on another spot where you follow friends and family. Here's a product that I made that was almost a craft thing and everyone really liked it. So it's potentially going to be a product of just entered in for sampling. And there are also other ways where I just show samples. So these are sample prints that we're gonna be making into products is just a showcase of what's going to come. And it's really nice way to get the audience excited and also to know what to expect. Here is a launch of a product. So it's just an album. I think this one had a promotion on the product itself, so I'm just showing them the product to remind them that it's available and that there's a problem going on. So this is a time that's often illustration that became a pattern. As you can see, it's just making the deal. Then this is a picture of the sample of the book that got the illustration on it. And this is just a sample of the journal that was going to come. Also something nice to show is maybe how a product is packaged. So especially if it's something like a gift so you can send it directly to someone you know how they're going to receive it. Another thing is to try to make a platform work for you. So now Instagram is going down really hard on making it run, make videos. It's not something I particularly like. Instead of fighting it, I have to put more videos out. It may help you explore your OT in different ways as well. How I like to talk about Instagram is Jolie personally like I'm talking to a group of people that I know really well. I don't talk about really personal things. I don't talk about politics or religion. I only keep everything really light and happy. I put things out that hopefully make people smile. And that's the kind of feel I like from my products as well. Your student exercise for this lesson is to plan your social media calendar, maybe a week or even a month for your lunch. 9. Final Thoughts: Congratulations on finishing your class. Don't forget to share your project in the project gallery. You can check out my website at www dot Alicia. So I'm also on Instagram and Facebook and even LinkedIn. Now, you'll find all the website links. Hello, I hope you took away something from this buffalo has you on your journey to having your own online store. Thank you so, so much and hope to see you soon.