Transcripts
1. Introduction: Hi, in this course I will teach you how to sell
print-on-demand on it. Either sending one and see for over three years now and I made over $150 thousand in sales. This course includes pretty
much everything that you need to know in order to become
successful on this platform. I recommend this business to pretty much everyone that wants
to start an online store. Etsy is the easiest marketplace
that you will ever find. It is way easier than Amazon and the potential
is there as well. So how does this
business model work? Well, it is quite simple. First we will open
annex the store, and then we will
connect our Etsy store to our brain
provider's Platform. So these two platforms
are synchronized. When someone will place an
order on our Etsy store, order will be automatically sent to our brain
provider's platform. We will submit the order
there and then we'll print our actual design on the product and send
it to our customer. That's how easy it actually is. And that's why I recommend this business model to everyone. You can pretty much do this
from everywhere in the world. Now, something else, you will
see that in this course, I do not recommend
using principle. Instead, I recommend printing file and I will tell you why. Well, first, if you are going to sell t-shirts with principal, for example, you will
lose $4 in profit. That's a lot in print
on demand because you make money by
selling volume. So imagine that you're
making 5 thousand sales. Multiply that by $4, you're losing $20 thousand. That's why I recommend printing. The prices are way
better in there. And prettify is a print
Provider marketplace, meaning that we will have a lot of green providers to
choose from in there. If there is a stock
issue, for example, with printf for that
actual product, you won't be able
to pick it anymore. And that's why we've identified. We can just change our
brain provider and we can keep selling that specific product that we're selling. So this is how this
business model works, and that's why I recommend
this business model to pretty much everyone
that wants to start their e-commerce journey. See you in the course.
2. Creating Your Store: Hi, and welcome to the course. Now, before diving into it, keep in mind that you need
a bank account for this. So if you do not
have a bank account, you can use a service like
TransferWise, revolute, Mona's, or any other in order to make an
online bank account. But Etsy does not allow using virtual credit
cards on the platform. So be sure that you will use
a physical card in here when x you will ask us for our
credit card or debit card. So now we can just
go on Etsy.com. You'll click on sign-in
on the top right. Here, we will make an account. I'll just click on register. I will input my email
address that I just made. Right now. I already put
the password as well. And we will register. Forgot to add this one. You can use any type of
email that you want. It doesn't matter. Alright, now, I can just
go on the top-right. And I will click
on sell, on Etsy. I will click on get started. Let's do this. You
can just skip this. This is just for
statistics for Etsy. So it doesn't matter
that much for you. You can skip this as well. And we will click
on Start your shop. Now in here, you will have to
select your shops language, which should be English. Sharp country. In here, you will select United States because we
are doing print on demand. And this means that the
company that we are working with right
now is in the US. So we will have to select
the United States in here. So our customers know that we shipped from the United
States to the United States. So they do not have to
wait for their package. So I'll just go all the way to the bottom, select
United States. And the currency
will be US dollar. We selected US dollar
in here because this will be displayed
currency in our store. And this will be way easier for us to make
adjustments to the price. Because for example, if I
selected something else, euro or British pound, we will have to convert
the actual price. So we know exactly what will be shown on Etsy in US dollars. So it's way easier
to use US dollars. Right away. I'll just click on Save now. I will enter the shop name. You can enter whatever name
you want for your store. But if you're thinking of a long-term brand or
you have a niche, make sure that you choose
a fitting name for you. So I will just
enter a random name now, something like this. And it's already taken. I will just select a
suggestion from Etsy. I'll click Save. And now we will have to add
our first listing on Etsy. This is a procedure only for the first time when
you open an account. So afterwards, once we add this demo products
in our store, we will add the products only from the print provider,
purine provider's Platform. So in our case, we will
use only printed phi, which will be our
production partner. I will show you that after
this introduction video. So first we will
create the store. So in here, we just have
to input something random. It doesn't matter
that much right now. I'll just select a random
photo and we'll just pick a mockup that I
already have on my desktop. We can adjust the
thumbnail in here, but I will go through
this afterwards. We will just feel
the fetus right now. So we can go through this
as quick as possible. I will just type this product. Who made it? I did. What is it a finished product. When did you make
it made to order? Because we will do
print on demand, but this will be filled
automatically when we will add products from our print
provider's platform. In here for category
I will type shirts. I can just go all the way to the bottom and we'll type tests. So we don't care right now
about anything in here. Something that's important is,
let's production partners. We will adjust at
this one right now. So redemption
production partner name is printed file location. I'll just go on Google
and type print if I headquarters United States. Alright, I don't care about this one. I care about this one. It's in San Francisco,
United States. Bam. And in here about
production partner, small service for
small retailer. Okay. Something like this can work. Actually, I can tap a fulfillment company for small retailers is
better this way. So in here about
your partnership, where you're working
with this partner, I don't have the
technical ability. What is your role? I designed everything myself. Even if we don't,
it doesn't matter. It can pick this one. What is this partner's role? They do everything
for me because they will just print the
design of the product. They will ship it and
pretty much everything. We will click save in here now. And in here for tags. Right now, we will
just type test. I won't go through this. We will go through SCO
and everything later on. And for pricing, I
will just type 1495. And I'll just fill the max
in here, which is 999. Right in here. We will have to enter the
shipping profile manually. So remember, this is only for the first time
you're doing this right now. This will be imported
automatically from 25 afterwards. So I'll just enter
prices manually. I'll just search for California postal code or just
search for a random code. Let's see, let's see, let's
see. I'll just pick this one. So we have 90210
processing time. I'll just pick one free days. Just delete the other locations. United States arches, the USPS, which is United States
Postal Service, fixed $5.2 dollars. He doesn't matter what
your input right now. And we will click on Save. That's pretty much it. So we just added the first
demo products that we had to. I will just click
onto this later now we will want to
add another one. And now here comes
the important part. You will have to enter
your details in here. So your name, your location, your bank account,
and everything. So as I said, if you have a bank account, you can just enter that one. If you don't have one,
you will have to create a bank account or an online bank account,
which is easier. And you'll just select
the country in here, inputs your bank account, and that's pretty much it. I'll just fill these fields and get back to you in a minute. After completing all
that information, you will have to
verify your identity. So you'll have to enter any of the following documents
so you can select your ID, driver's license,
passport or so on. Just select the identity card. That's the easiest option. You can just make
a picture of it, choose the file and upload it. I will just do this and go back to now after I upload the DID, you will have to
enroll into ETC. Payments. So how do we do this? We just click on
this button in here that is in turn
on Etsy payments. I'll just click on it. You're all set. I will just click on
Visit my payment account. This error appears,
it's something normal. Just go back. We will go on the top-right on shop
manager in here. Confirm our e-mail address. I will just go into
my e-mail in here. Already got the e-mail
confirm account. The account is now confirmed. I'll go back into Etsy. We will refresh
the page in here. And now we will have to input
our credit or debit card. So don't forget, you must
use a physical card, not a virtual card. You are not allowed to do that, you'll get banned
from the platform. So use a physical card. I will just input my details in here and I will
get back to you. Alright, so I just added
my credit card in here. Now I will click on
Save and Continue. Here, we will have to
secure our account. You will have to
select an option. I recommend using the last one. Authenticator app. I'll just click on Continue. And now you'll have to download the Google
Authenticator app. It's a well-known
app. So you don't download anything malicious
or anything like that. You can just click on the
link in here, for example. So you know what
you're downloading. I'm using a phone with iOS, so I will just open it. And this is the app
dilemmas download. I will just open my phone, download the app, and I will show you what you have
to do. It's pretty easy. Once you get the app,
you click on Continue. You open the app. So let me just search for it. Alright. You open the app. There is a plus button on
the bottom. You press on it. You select scan QR code. You scan this code. And now you will
see that Etsy was added in this list in the app. You have a code,
a six digit code. So you'll have to
enter that code. I will enter mine
and get back to you. Now, after we
completed everything, our store is pretty much ready, but we will have to do
some modifications. So we will click on this button in here that says Edit shop. And first we will
have to add a banner. We will select the big banner
option because it looks better and we will
have to create one. I recommend you to use Canva. Canva is a free tool and you can pretty much get
everything in here, social media
templates, everything. And I will just search
for Etsy shop cover. And this is it. And here we have some templates, some are free, some are paid. I want to just click on
this free filter in here. And I will select the first one. Here, I will input
my store name, just double-click the text
and make the modifications. And this one as well, I will say premium
t-shirts for every taste. And then we'll click on the
Share button and download. This is how easy it actually is. The same thing we will do for the logo because we
need a logo as well. So our type logo in here. I want to filter only
the free variance, and I will just
pick the first one. Okay? And our type is t 2022 in here. Share download. And that was it. And now we will upload both
of these in our store. Are just close it. So far is the banner,
which is this. And now the logo. And
you're good to go. Now something else,
we need to change the description of our store. This one will appear
on Google as well. We have a preview in here. So I'll just say the same thing. Premium t-shirts
for every taste. Save in here you will have
to change the location. I already entered California us. Make sure you choose your
brain providers location, or just input any location in the US so that the
customers know that you are shipping directly from the US to the US so they don't have
to wait for that order. Now something else in here, we have sharp
announcement. In here. You can just add the
promotional offers. For example, I will just add
ten per cent of summer sale. Is now active. Shop. Whatever your heart desires. Something like that. Even though he doesn't make
he doesn't make much sense. I just have something random. Already in here. You have the option to
add videos and photos of your working making
t-shirts and so on. You don't have to do this. You can just upload
some pictures from your print
provider if you want. But it is not mandatory. So if I just go on
Etsy, for example, are just sure what
the others are doing. This type of fertilization,
for example. And I will just go into the first story that I'm
seeing in here, a bigger one. This one. I'll just go into it. It has over 150 thousand
sales, so that's a lot. And if I scroll in here, you can see that this
store has no picture and nothing because it doesn't make sense to add some
you can if you want, but there's no point. You are doing print-on-demand. You don't have your own thing. You can add images from European provider can do that if you want, but
it's not mandatory. At the end of the day, what cells is your actual
designs that you have? If your designs are good,
you will make good sales. That's it. You'll have the option of
adding a story in here. So as you can see
in this example, you can just add something
simple that you started to sell t-shirts
because you'll have for fashion and whatever,
something like that. You can just type your own
story is not that important, but you can do it if you want. Alright, is something else. You can add your social
media pages in here. I recommend adding those so you can just make a Facebook and Instagram page and just post whatever you're doing
in the store once in awhile. Even though this doesn't
matter in the beginning, I recommend doing this actually when your
store grows a bit. So you have like let's
say five thousand, five thousand sales or so. You could just do this because you will eventually
grow the story in. You can become a brand later on. So when that happens, you should post
moral social media. You should just type a
message in the announcement and let your customers know that you are
active on social media, on Facebook so they can
follow you and such. You can do that and
they will follow you. Once in a while. Not all the customers
will do that obviously, but a part of them will do that. And it is good to have a
backup in some cases that your Etsy shop or you get
suspended for copywriting. I'm just saying. So just just to be safe, it's better to do this. So you can have a part
of the audience on your social media over time, just in a few years or
something when you grow. And you can obviously
then just make a website for your own and sell the same products
on your website and transition in there, that would be better
because Etsy has some fees that you'll have
to pay like 1112 per cent. So that's an idea. So something that
you have, that you can have in mind for the future. Alright, here in the
shop members section, you will have to add yourself. So our just add mean
here as an owner, customer service and designer, and I'll click Save
something else. Or the shop policies will
have to change those. I already made the
changes in here. So disabled or returns
and exchanges, because printf does not offer returns or exchanges
unfortunately, but enabled cancellations
within one hour of purchase. Why is that? Because
some customers who changed their mind
and that's normal, even we are doing that
when we buy something, we might change your mind and
want to cancel the order. We should give this give this option to our
customers as well. So add this within
one hour of purchase. If someone wants to
change their mind, we can just refund that
order and that's it. And it's okay. Alright. Let's see something else that
you have to change in here. Let me go into the store again. Yeah, we have the FAQ. I will just type a
template for you. Already have some questions
and answers from my store. I will just type them in here
so they can help you out. You don't have to
think about those. Just click on the
customer button in here. Here you will type the question and underneath you'll
have the answers. So it is pretty easy. Just question-and-answer,
click Save, and you can add
another one and so on. Okay, So I live this one. Just check the description and copy those that I will
just share to you. Or you can simply go
to another store and find some FAQ if they have
some distorted doesn't. So you can just go
into another store and search for an
FAQ if you want. Most likely they
are easy to find. So let me just click
on a random product. I'm sure that this one has one, maybe in the product
description, let's see. No, it doesn't. So yeah, it's not
mandatory to add it. To add it because people
won't check this. Anyway, they will
message you most likely. But if you want, you
can add a description, an FAQ, excuse me. Just check the description and copy those that I will tell you. Alright. Something else that
you will have to add in here that is important. Let me see in the settings options and offer a gift
message disabled this one. By default, it is enabled, you'll have to
disable it because our brain provider doesn't
offer this option. And if a customer will leave a note after another
because they can do that, they have a field where
they can leave a note. If you have this enabled, just disable it so they won't
be able to do this. This would have
been a cool thing because they can just add a gift message and
you can include that gift message in
the actual order. But unfortunately printed
phi doesn't offer this. So this is pretty
much it when it comes to grading are sore. Afterwards, I will just go
into the dashboard and I will explain the entire dashboard
to see in the next video.
3. Understanding the Dashboard: In this video, I will explain
the dashboard to you. So you'll just have
to go on Etsy.com. Click on the shop manager
here on the top right. And this is a dashboard. So you have a stats overview
in here for your store. The views for all your
products, the visits, their specific products
that you have, orders, revenue and so on. You can select the
stats from here last seven days yesterday
for today's assault. Here you have your summary for your listings,
active listings 0, because I deleted that one
that I made in the beginning, expired 0, sold out 0. So right now we have
nothing Here in, under the recent activity, you will see the orders
that will receive a favorite rating or an order. So that's what you
will see in here. But you should also download their tea app for your phone, because in there you will see everything that
we've seen here. So it's basically a dashboard, but it is simplified, but you'll be able to see the
orders messages and so on. It is quite useful, so be sure to download
the app as well. Now, in here we have
the listing step. In the listing step, we will see our actual products and we will be able to make modifications
to our products from here, including pricing
description and everything. I will just show you afterwards. Once we connect
printed to our store, I will add a product
from printer phi n. It will be shown in our store, and I will make some
modifications from here and you'll see exactly
what you can do. You can make sections
for your products. Already made two, because I tried to film this video before, but for some reason the software crashed and everything was lost. So what you can do
is just click on Add section and you can
add a section for shirts, section for hoodies, section for mugs, and just click Save. And then you'll be able
to add these products, these products that you'll
add to these sections. So it is very easy
to manage from here. Here we have the Messages tab. This is quite self-explanatory. So basically this
works like an email. You have the inbox sent and
everything, spam, whatever. On the top right we have
another reply feature. You can use it if you want. I never use this. Only. I think under
one occasion, it was probably
Christmas or something. And there were the
same questions repeating over and over again. People were asking if they will get their order in time
for Christmas Eve. They order now, it was like
one week before Christmas. I just turn this on. And I wrote in here, if
your question is about the order deadline when it comes to having your order
before Christmas. If you order now, it is too late to have your
order before Christmas. The deadline was x days
ago. So you can do that. That will be useful
in that case. But otherwise, I don't see
why you should use this. Maybe you can think of a case, but usually it's
not that necessary. Here. We will have the orders
and shipping tab. This is quite easy. So when someone places an order, you'll have your order
here in the new tab. And when you submit
your imprint, define the platform and I
will show you how that works. The order will be automatically sent to completed
when it shifts out, so you don't have to make
any changes in here. The only thing that
you can do from here and you will
do in some cases, is to just cancel the order
and refund the product, refund the actual
amount to the customer. So that's the only thing
you will do in here. And you can also
check the address and stuff just to see
if everything fits. But usually it is important, like pretty much 100% of the
time correctly to identify. Here we have the
star seller tab and you can get the
star seller badge. If you meet these requirements, you will get this in time. So in the beginning, you don't
have the star seller Brad, you can achieve this
in the beginning. But once you make all these
targets, let's say that way, no message response rate, 95% average rating 4.8 on
time she began tracking, you'll always have this. It will be automatically
imported from print. If you don't have to do
anything about this, minimum orders and
minimum revenue sales. So it is pretty easy to achieve once you get familiar with
the platform and everything, once you get sales, you will be able to
achieve this easily. Just be sure to respond
to the customers. This one is the most important, so do not avoid any
messages even if they have some random
message and it doesn't make sense, just respond. Because if you don't, this
target will decrease in here. Now we have the stats tab. This one is self-explanatory
as well, visits, orders, conversion
rate, and revenue. Here you can see exactly
where the traffic came from. This is from the ASC platform. So it's yap and
other Etsy pages, etsy search, Etsy
marketing and SEO. And here we have the traffic that we are actually bringing. Either it's direct traffic, social media or Etsy ads. And here we have off-site ads. So you can read it in here. Basically as you will
advertise your products on different social media
pages, including Google. And if you get a sale for this, you will have to pay a fee. It is 15 per cent. But if you pass $10 thousand
per year in revenue, you will pay 12 per cent. And you will only pay for this
when it generates a sale. So usually you pay like 2 $3 per sale generated
through them. Just so you know how it works. Alright, and in here, you will have your listings. Right now we don't
have any listing. And you'll be able to
sort them by views, favorites, orders, and revenues. You have an idea which one gets the most interaction usually,
or views or whatever. So that's about the stats. Then we have the finances tab. You'll give this your
accountants most of the time. So this is how much you
have to pay towards ETC, basically available for deposit to your account once you
reach the threshold. Everything is in euros for
me because I live in Europe, and that's how it's being said. You can also change
the bank account by clicking on this
update billing settings. Change your debit
or credit card that you're paying with, and so on. Here, you can choose
the summer, you can see the stats exactly. That's three months
last six months old this year or last
year and so on. Basically, this is a revenue and this is what
you have to pay. The fees to Etsy, the marketing fees to STIs and off-site ads at the edge when
you only when we start yet, obviously and the shipping fees. And here we have the summary
of what happened exactly. So I added two products ago. As I said, my recording crashed and that's why we
see this in here right now. You can click on
finances and going to monthly tab monthly
statements, excuse me. And in here, you will have an invoice generated the next month for
the previous month. So once the previous
month passes, you will have an
invoice the next mouth afterwards and you
can just download it. It includes everything that
you spent on the platform. What else we have in here? They want settings where you can change the actual
account and stuff. You should change the deposit
schedule in here to daily. There's no reason not to, but you will have to
meet the threshold in order to have the funds. So once you pass $20 or €20, in my case, this this amount will be sent to
your bank account. If you don't meet the threshold, it will be sent at
the end of the week. Anyway. Here we can change
the currency for our store, but it should always be USE. There's no reason not to, because you can change the
prices in the listings. And it is way easier to change the price if you don't have
to make the conversion. And that's that we have
been in an address. You don't have to change
any of this. Alright. And afterwards, Let's see
if I have anything in here, legal and tax information. You don't have to change
anything in here. If you want to once
you start a business, but you can run this
as an individual. You don't have to run
run it as a business. Depends where you live,
depends on everything you have to ask your accountant
before that. So here in the Marketing tab
we have search analytics. I pretty much never use this. But you will see exactly
for what search term, how many impressions are we
getting for that search term? Your position for it
visits, conversion rate, revenue, and the listings that appeared for
this search term. You can use it just for statistics and that's
pretty much it. Here we have the ETC. Ads. This is important because we will use this in order
to advertise our products. And how does this work? Well, basically, you change
the budget from here. And here by clicking on
Manage advertised listings, you'll be able to
select exactly what you want to advertise and what
we don't want to advertise. So you can simply just
turn them on or off. And that's pretty much
it with this section. Then we have sales
and discounts. In here. We can make coupon codes. So I already made those. Let's just the activate those. And I will show, I will show
you how to enable them. So we'll click on
Setup targeted offers. We will enable all of them. And 10% off or everything
is with enough. So you can just say, thank you, Jamie, here is a coupon code. These will be
automatically sent to your customers so you don't
have to think about it. I already use this. So I'll just type like this. Come back ten. And Fe favorite ten. And now they are created
and they will be sent automatically to the customers. Here are the previous
ones that added. That's why this is
basically a history of the coupons that I had
previously active. So I can create a
shop sale as well. For example, 10% off
for my entire store. Because as you saw when
I made a store in here, so I'll just open the store. I wrote this 10% of summer
sale is now active, so I can just make
a sale from here. I select percentage
of ten per cent. The duration of
the sale from x to y as the periods of
this 48 hours or less, depending on the hour. The actual sale name. I can say summer
turn-off, for example. Continue. And in here I will select the
specific product that they want to apply this to,
review and confirm. And that's it. I
have no products right now. That's
why it doesn't work. Sorry, just cancel
it. Something else important, Let's
see social media. This one doesn't
matter that much. So you can basically
just share your, your, your products and such. You can make posts from here
directly and show them. Social media can do
that if you want. That's cool, but you should
mainly focus on your store. These are extra things that
you can do, but the main, the most important thing is
to make your store bigger. Just find winners and
build your store up. Then you can do these things. The most important thing is
to focus on sales first, then you can do
whatever you want. Here we have custom web address. You can just have a domain
for your story if you want. But I don't see the
point of doing this. It is just better to have
your own website later on. So you have your own
website and domain and not domain attached to Etsy. I don't see the point of that. Here we have
integrations and we have some integrations with
different, different platforms. Let's say that way you can use those. I've
never used those. The most important
thing in here is Iraq, which will be our SEO tool. But you don't have
to click on it. And here, I will just go on the platform directly
and I will show to you how to do SEO and everything from this specific platform. And here we have some extra tips for bookkeeping and taxes. If you live in the US. I think that's the only reason
to use any of those, but I do not live in the US and I cannot help you with this. But yeah, ask your
accountant about this and they will tell
you what to do. Alright, here we have
community and help. In this tab, we basically
have an option to conduct and see by clicking on this
one side policies, Etsy help forums so you can just access the
forums and so on. I never use that. Here we have the Settings tab. And basically what this is, we can just edit our store
from the dashboard directly. Instead of going to the
store and clicking on that edit button on the
top left, like I did. So I will just open
this tab is just to show you that it's
pretty much the same thing. You also have an option in here to subscribe to a two
plus if you want. It is worth it. If
you're just beginning, this is worth it, I think, because it also gives
you add credit. And at the same time, you have some free listings that
you don't have to pay for. So it's basically
included in the price. But I don't know. You lose a bit if
you pay for it. And you also when some, it's not much of a benefit if
you just read if you want. So I would just won't
go for this and I will just focus on what matters most building
the store and so on. So just so you know
that it exists in here, there's no huge
advantage using this. Alright, so we have the
info and appearance tab. As you can see in here,
we have the same thing. We can change the
shop title, logo. You can connect
your Facebook and Twitter pages to your store. Shop announcement message to
buyers. I already made one. So you have an example in here. You should always set up a thank you message
for your customers. And you can include a coupon
code in here, like I did. So they have the chance of using this coupon code and B
are returning buyer, for example, message
to these toolbars. You shouldn't mess with this one as we are not selling
digital items, are focusing on sending
print-on-demand. Here we have the about
your shop section, basically the shop members, the same thing that
we did previously when I added myself
in the store. The story, same thing. Options in here. I went through this a few
minutes ago when I showed you that you need to disable the offer gift message options, you shouldn't change
anything in here. There's no reason
to change anything. Vacation mode, you can
do this for example, if you're gone for
a while and you cannot manage your
stored at all, you can just go
on vacation mode, send a message that you'll
be back in XYZ period, auto reply message as well. You can say the same
thing in here as well. So yeah, that's pretty much it. You don't have to mess with any of the other settings in here. It's not that important. Shipping settings here you will have the shipping profiles. Already have shipping
profile important from printed five because
added a product previously. But I will do this again to show it to you exactly
how to do this. So I can just delete this one and we won't have any
shipping profit right now. We also have another tab saying free shipping guarantee in here. Basically, if you enable this, you'll offer free
shipping if someone orders products
worth more than $45. But there's no reason to do this if we are doing
print on-demand. And I'll explaining to you why. This basically
encourages customers to buy more from our store, but they buy less and they
want to buy one product, we will have to
increase the price of that product to make
up for the shipping if they ordered two
or more products and they go above
this threshold. So it is not worth it. You shouldn't go for
this in print on-demand. Maybe if you sell
something else and it is expensive, it is worth it. But in print-on-demand, you
shouldn't. Just preferences. There are some things that are not worth changing or anything. Rates and upgrades do not
bother with this at all. The upgrade is shipping is
very expensive right now, probably due to due to COVID. And the changes are
still the same. That means that it
is very expensive. $2525, $2425 for
express shipping. And that's a lot That's the
cost of the entire order. If someone wants to order
a t-shirt, for example. So do not go for this, There's no point. Alright. Something else, policy
settings, the same thing, we go in the same place again. Production partners. Here we have printed phi
that we added previously. Offsite ads. Here you will have
an explanation about all sides
and how they work. But it can opt out if you
aren't from offsite ads, but you shouldn't because
it won't go through more than $2.3 dollars per sale, which is pretty much the
equivalent of selling with ATF. Well, it depends.
But for example, if you think that
it's not worth, it could just opt
out and that's it. But you should just
leave it the way it is. If it brings sales
is good enough. You don't go on a loss with this one, you will
still make a profit. Maybe you'll make less, obviously like $2
profit instead of four. And if you sell organically, but a sale, it's a sale. It's better to make
it than to lose it. This is pretty much it when
it comes to the dashboard. And in the next video, I will show you how to add
a product with Brent DeFi and how to connect your
storage printer phi. So see you in the next one.
4. How to Add a Product with Printify, Professional Mockups & Understanding the Platform: In this video, I will show
you how to add our product. We've printed phi and
how to connect to print if I, sorry,
it's historic. So this is pretty easy. Just going to print if
I.com create an account, and once you create
your account, you'll have to go in here. So we have some things,
some important things. You have the option to
upgrade to identify premium. You should upgrade
to identify premium. As soon as you make an order. If you are stopped,
starts to make orders, you should go for
printing PHI premium. There's no way you shouldn't, because you get 20%
off on every product. So once you start making
like ten sales per month, you're already making your
money back for what you paid. And once you make more, you will make even more money back. So it's worth to
pay for premium. That's why I said that
print if I is worth it way more than printf for,
prices are way better. And in here, especially
once you pray for, once you pay for premium. So $29 per month you get to save if you've
paid for it by ear, but you shouldn't go for the yearly plan just
because we just started. We just want to see
how it goes first. So monthly fee and you will
see how much you're saving. So here we have some examples. Regular price, 9.78, we need the predefined
premium pricing have 7.5, so that's $2 less already. So it's really worth it. Alright? So something else you'd have to go into payments. You have the option to add a balanced Europe
unified account with your PayPal account, or you can just add a debit or credit card. Both
options are good. You can choose
whatever you want. Here we have the taxes tab. Make sure to complete this once you make your
business and everything. And now let's just
proceed to connecting our store, so our account. So you'll click on
here on the top right. Manage my stores. Click on this Connect button
first, we'll click on Etsy. We'll just wait a bit. And
yeah, it's already connected. Usually it will ask
you to grant access. I already did this previously, as I said, because
my video crashed. But basically you're just
it will just throw you into your Etsy account
and you'll have to click on grant access
and that's pretty much it. And then it will say success, and that was it, pretty easy. Something else
that is important. Afterwards, you
can just click on this wheel in here
that says Settings. Make sure that you change
it with your store name. And under Preferences. We will scroll in here. And under order approval, we will select Manual. We don't want our orders to be automatically sent
into production. Because in some cases people
will change their mind. Maybe, I don't know, 20 hours later, 15 hours later. That's why I always
recommend waiting at least 24 hours before
you submit the order. Because people
change their mind. So you don't want to pay
from your own bucket when they will insist of
getting the order canceled, else they will leave and one-star review or
something like that. So you should not let
this on automatic, just like manual, and
you're good to go. Afterwards we click
Save, and that was it. Now, let's just add a
product or a store. And how easy this actually is. You'll have to hover your click. In here. We will select t-shirts. And in here we have
multiple brands. So we have Bella Canvas, which is the most popular one, and this is what we will use. We have guilt done next level and a lot of other
brands in here. As you can see, you can select
many, many, many options. But the muscle shirt on Etsy, we've print-on-demand
Isabella Canvas because this is the highest
quality shirt in here, kill them, has better profits. But they'll like
Canvas is softer. So I would pick quality over
a little bit of more profit. You can choose
whatever you want. But Bella campus is
usually the way to go, so I will select my
cameras in this case. Now, in here, we have
multiple print providers. And as you can see,
every bring provider has a different price
compared to one another. Different shipping
price, shipping time, and available colors for
that specific t-shirt. My recommendations are to go into following few providers. So we have Swift pod,
monster, digital, Dimona t. You can select, select the dream junction, and then you can select
whatever you want. So these are my four
top priorities. If Swift's doesn't have stock, doesn't have a product in
stock, you'd go for Monster. If monster doesn't have
that product in stock, you go for the monarchy and then you go for a
dream junction. So that's pretty much it. Pretty simple. But instead
of Jimmy junction, they actually have
their prices right now. You can just go for drive, drive is cheaper and
drive is good as well. So you have to go for
drive way better. Swift muscle, the one
r, dr. That's it. In this case in here, I will
just select also digital. I'll click on start designing, and I will add a design
from my computer. I will select this one. Now we'll just wait
for it to load. And it was uploaded. Now in here, I will
change the color because you won't
see it on white. And our choose black and navy. And if I click on a design, I can simply make it
smaller, adjusted. And that's it, pretty easy. Here, as you can see,
it says a resolution. It is high resolution, 491 DPI. This is the recommended
resolution by printing PHI. So this is what your
design should be, around 5 thousand pixels. You can also, when
you make it bigger, the resolution will
decrease as you see. So that's why it is
recommended to have your file at least
5 thousand pixels. On here on the top, we can check the actual sizes and colors if they are in
stock or if they are missing. And the actual providers. So it is quite easy
to check as well. I'll just click Save and I will go into changing
these products title. So afterwards, I can just
click on the title in here. And I will change this to
whatever the teacher is saying. So we have mental health
awareness t-shirt. These are the mockups that are
included from printed phi. We won't use all of these. We will only use
the front mockup and the other ones will get, we will delete the
other ones and we will add the professional
mockup from place it. I recommend doing this. If you know Photoshop or
any other editing software, you can just download. So some templates from
Etsy, for example. So I can just go on Etsy and
type Mela Canvas mockup. This is it. So you
can just download some mockups from
here, purchase them. And you can just
add your design on top of them and add
it as a mockup. You can do that if you note
to do any graphics at all. But the easier option
would be to go for place it, which is this. You'll have to pay for
a membership for it. But it is very easy to use. I can just type shirt, sorry, I can just type shirt
mockup in here. As you can see, we have
plenty of options. I can just pick one upload from your device and I
will add a designer, make it a bit smaller in here. And the shirt color to
black. And that was it. I'll click on Download in here. Just wait a bit. And then we will upload
this to our store. So quite easy. And they are really professional.
They look Well as well. You should always upload different mock-ups
every single time. So do not upload the same
mockup over and over again. Just make it more dynamic so your store looks different every time when you add a new product. I will just copy this
one, put it in here. We will change this to
Aristotle later on. Alright, so in here, the description is imported automatically from printed phi. Here we have the prices. And my price is
recommendation is as follows. Do not price under 1499, do not price over $20. So you should go somewhere
in-between 6099, something like that
is safe to use. But if you're just
beginning and you want to rush sales and sales quicker, go for 1499 and you will
increase the price. We have time once. Once you will see
that you're not making sales anymore due
to the price increase, you will decrease
the price again. So pretty simple, but make sure you pick
a price in-between. Do not go over it or under it because you will
lose money afterwards. So in here we will
have to select, Show All variants and create new shipping profile because you will need a
new shipping profile. But you shouldn't create a shipping profile
every single time. Once you create one
shipping profile, you'll be able to
select it. From here. You will click on this one and the shipping profile will
be shown just selected. We're making a t-shirt
for the first time in our store from printer Phi, we need a shipping
profile right now. Next time we won't
check this one. We will just select
it from the list. But when we add a different
product like a hoodie, for example, we will need again a new shipping
profile for a hoodie. And afterwards you add
another one you want make a shipping profile
and so on. Pretty easy. So in here you can just
click Edit profit, change the price or edit
price and change the price. Just make sure to check that the price is different
for each size. So up to excel, the
price is the same. Six cell-free excel at
the prices are different, so it's more expensive. Alright, so let's just say that I'm changing the profit to $7. As you can see, the
prices have changed now and the profit is seven. And here we can also change
the price in Etsy as well. So it doesn't matter if you
do it from here or from Etsy. If you do it from here,
the prices will be automatically added like this
into your store as well. That might make it
easier for you, so you don't have to
edit it in Etsy as well. Just stick with a price
and give that price. Alright, and now we're just publish these
products to our store. One is the suite of it
and it will show into our store in a few seconds. We will also have to
add the size chart. So we will get that one by going to the catalog
again, t-shirts. And I will open
this in a new tab. I will select the same T-shirt
and we will scroll all the way to the bottom in here. So we have Gary instructions
and size guide. You can make it professional
and make a table on your own and type
all these texts nicely. But what I'm usually doing
is I'm grabbing this. I use the snipping tool
that is built into Windows. And I will just make a
screenshot from this. And I will save it,
and I will just upload it for the product
so it is now published. If I go into the listings, It is still uploading, so I'll just have to
wait a few more seconds just to be sure that
everything is fine. As you can see, the price
is automatically imported. I'll just refresh it again. I might have to wait a bit more. Let's see. Yeah. We'll wait. No biggie. Maybe it is already
uploaded now. Nope. Alright. It is usually quick. I don't know why it
takes so long right now. I might have to
publish it again, but if it doesn't load
in like ten seconds, I will have to refresh it or
something. Yeah, it works. Okay. So now I can just
change section in here. Select shirts, apply these
now in the shorts category. And if I open the store, you can see we have
the short section and the t-shirt is here. Pretty easy. So now we'll
just click on the wheel. Edit. And I will remove every single mock-up besides the front ones. And I will just select this one that we add
it from place it. I'll put it in front
as the first picture. And I will also select
the size chart. Even though it looks
like this in here, it will look way
better afterwards. I'll just show I will just
show it to adjust thumbnail. I'll make this one bigger
so they can see the design. Alright, I will change the title and the
tags and everything, and I will do SEO properly, but I will show it
to you afterwards. Right now we're just adding a product just to show
you how it works. So as you can see, everything was completed automatically. We don't have to change
any of these t-shirts. Everything is fine. The
only thing that is not changing here is the
occasion and holiday. You should add
these on your own. So if this shirt
is, for example, for either a birthday, you will select
birthday in here. If the shirt was
for Mother's Day, you will select
Mother's Day in here. It should be somewhere in here. Let me say I probably missed it. Mother's Day, right? So you will select an option
that fits your design. If it doesn't, if none of these fit your design,
just don't select anything. Because usually
customers uses filters to find products and it is
quite useful for you as well. And it's, it's good for SEO because they will
find your products based on these criteria. And here you will have to select the automatic renewal option. And as you can see, it
is explained in here. Every time you add
a product on Etsy, you will have to pay
this fee of $0.2. And whenever you make a sale, this he will be applied again because you'll have
to realize the product. And for example,
if you don't make any sale after four months, you will have to renew the listing again in
order to appear on Etsy. So this is how it works. So we can have an idea. You should always
select Automatic. You don't have to
bother with this. So that description was imported automatically can also add
some more in here if you want. You can type some details
for processing times. And so these will be
shown on Etsy anyway. So there's no point
in adding more. But you can, if you want,
you can add an FAQ in here. You can add some carry instructions in here, washing
instructions, whatever. You can do, whatever you want, but you shouldn't bother that much of it.
It doesn't matter. So it can just take
the competition. I can just go to the same source again and you will
see what they did. So I'm selecting this one. As you can see, the shipping time it's already
mentioned in here. So there's no reason
to do this actually, but some of them are doing
it, including this one. So product, tell us
what you want it, the message, message
box and so on, production and shipping times. So they have some
more information. You can do this if you want. But there's no, there's no, there's no point in doing it. There is just extra info, but it's your choice. It doesn't matter that much.
The design is what matters. That's what make the
sale production partner. You don't have to check this. Once we added the
production partner, that's enough for 80,
it's only for them. Here we have the tags I
will show you afterwards. Prices automatically imported, shipping profile,
automatically added. You can always edit the shipping profile
in here if you want, but there's no point in changing the shipping shipping price. They were automatically added. Do not try to make some
extra profit from shipping. That's not healthy. So just
leave it the way it is. It's totally okay. Here under the Marketing tab, you should always live these two yes, when you add something new. So you have an idea of the potential of
that specific product. But in this case in here
I will click on maybe later as I do not want to
advertise this right now, this is just as a demo. So you'll have to click Publish ones. You'll
have this error. But once you click
again, it will work. That's how the platform
works apparently. So the product is now edited. So if I open it on Etsy, this is how it looks like. We have all these pictures
including the size chart. And if I click on it, it looks pretty good, right? So it is not pixelated adult. So I'll just close this. I will go back into print f phi. And I want to explain something to you about the platform So you have an idea of how
this works exactly. So let's imagine a case in here. Let's say that this
product is out of stock. As you can see,
we have a message here saying all in stock, if some stock is missing, you'll see a message
here saying one out of x out of stock
or something like that. So in that case,
how do we proceed? So let's say that we have
an order in our store. So I will clear our create one manually just so I
can have an example. Already made one in here, but I told you that
the recording was cut. So I will make a new one. I'll say black. Emphasize shipping. I'll just type some
random information. So our input the same
thing for number zeros. It doesn't matter. This will be added automatically from Etsy, will be imported everything in here. So you don't
have to make this. I'm just making this manually. So to have a demonstration. So we'll choose Alabama. I want to just input address
generator, Alabama, us. I'll just pick this just
to be able to proceed. Postal code and Birmingham. It was free five to 44. Yeah. Alright. And now here we have the option to
select the shipping. As I told you, express
shipping is super expensive, so there's no point. Here is a summary for
what you will pay. With premium, you'll pay 7.5. So whalers, So the total
production cost would end up at 12.6 or something
similar to that. So you're paying
a maximum of $14. And if you use printf fall, you will pay way more than
this instead of $12.12, 12.512, which is we have
print five premium. You will pay like 1516. So it is fruitful or $4 more. So there's no way you
should use printf for the quality is pretty much the
same so you don't lose anything by using printf. You actually make more. I'll click save for
later in here because I don't want to send
this to production. And you're there will appear
in the order of stab now. So it is on hold at the moment. But if I refresh, this is how it will
appear and this is how an order will
appear to you as well. Once you have an
order on Etsy and it will be automatically
sent to print the file. So once you click the
Submit Order button, you're there will be
sent to production and directly to your customer. So now I said that this order, we suppose that we have
the following situation. Disorder is out of stock and we want to send disorder
to that customer. How do we do this? So I can
just click on this, replace. I can click on showing stock. So we have all the variants in stock from a specific provider. Or I can just go manually to another provider and I can
just select and continue. I will select Swift for
example. It should be in here. Yeah, here it is. The rating
is pretty low right now. I don't know why it used to
be good, but it happens. Oh, they have a
production time issue. That's why monster
is better usually. So I'll just select
something else. Let's go with demeanor or not, I'll go with dry because
it's just cheaper. Alright, now the design
is already applied. It looks good. I just click Save. And that will save
it as a draft. I don't want to publish
this to my store because the product
is already my store. The only thing I'm
doing is that I'm changing the printer,
provide them in here. And as you can see, this
one has a stock issues, so this is how it looks like. So you can have an idea when
something is out of stock. So let's say that
I just swapped to another provider that has
four stock right now. And I will just go
into orders in here. Click on the order.
And automatically this will change to
another provider, but I have to edit it first. So I will just remove this, add and select
again the product. Black. Again, calculate. This is how you just click on edit after we change
the pink provider. And you will see that it is automatically important
now, so everything is fine. This is from Dr. fulfillment
and other providers that I selected and it will just click proceed to payment and you will
submit the order. And that's it. As you
can see, this one is a bit more expensive
than the previous one. Yeah. Yes. And save. And that was it. So I changed it from provider. Now, you can do something else. You can add the same product. So I can just click
on duplicate in here. And I can just change the pin provider and add
it from another provider. So I'll just go back to Monster. And if we have an issue
with the stock now, I'll just save it
directly because it looks good. Save As Draft. And let me just rename this
so I can differentiate it. So let's say Monster
digital for this shirt. Save As Draft again. In this situation, if we
had this product that is out-of-stock and you want it to replace the order with this one. I can simply just go
into the order again, click on it and it. And now we have
the other variant. I can just select that black
size and delete this one. So you can do that as well.
We can add another variant. So you have to, but do not
publish it in your story. You don't want to have a
duplicate for that one. So yeah, you can
do that as well. This is good, for example, when you are selling in a period when there are a lot
of sales and stock issues, usually that's around the Q4. So during Christmas
and Black Friday, so that when there are
stock issues like this, you should always
make a backup to your specific product that
is making goods sales. For that specific product. Always make a duplicate. And select the pink provider
that has stopped for it. So we can always do
this or just click on Replace in here and change
it to another provider. You have two good options. So that's pretty much
it when it comes to adding a product
from printer Phi. I'm sure this was quite simple. And Yup. See you
in the next one.
5. How to Find Winning Products with Ease: Okay, so now let's focus on
finding winning designs. This is very easy, and I'll show you
exactly how to do it and the ways you can use
to find winning designs. So let's say that I'm searching for a niche
that is popular right now. I'm in September. So halloween is
around the corner. I can just type Halloween shirt. And we will have
plenty of results. Now, the factors are as follows. Look for the popular now Badge. I'll just open this listing. You can look for our
bestseller badge. That's another factor. I don t think I'll find the
best seller regimen here. I will only find
popular now because it's Halloween and this
is selling like crazy. But I will just try. Now I might have to search for something that's sold well, so I can just type
Father's Day shirt, for example, just so you
can see how it looks like. Bestseller. Another factor, so we have
popular now, best-seller. Now another factor
is look for this. Over 20 people have
this in their cards. This is the maximum. It can go higher than 20. This means that this is
selling very well right now. Now what you can do,
another, another factor, let's say that the way
to find the winner, once you found one, going to the store,
look for more. So in here, look at this
winner, winner, winner, winner. Pretty much everything that is in here is selling
extremely well. So now we have an idea
of how to find winners. That's how simple it is.
Something else that you can do. You can look in their reviews. And if you see the same product, repeating quite often
in the reviews, you know that that
design is selling well. So I already saw like pre-designed as that
were repeated. This one. This one. This one. So yeah,
that's how I do it. It's pretty easy. Just
go into the reviews. If you see the same
products selling quite often, that's a winner. That's how you find one. So let's see how
old the store is. Only one year old. And it's doing great
16 thousand sales. That is great. Why
do you can do, once you find the winner, you can just go on Fiverr.com. Find a graphic designer in here. So you can type shirts, design. For example. You
can find plenty of designers pay like $10 to
$20 max for one design. So it goes to something, it's not super cheap but
not super expensive either. And just tell them to
make the same design, but make it a bit different.
So it's not copyrighted. Use the same phrase, but just change that design
language just a bit. So that's how you find winners. Very simple. Do not try to
say copyrighted material. So there is copyrighted
material in this store. This one is copyrighted,
as you can see, we have Jason and so on. Do not focus on this cell
designs that are clean. And in the next video, I will show you how to
check for copyrights so we can stay safe from
a copyrighted designs. So seeing the next one
that's ever find winners, very simple, Judas, and
you'll be good to go.
6. A Practical Guide to SEO: Now it's time to talk about SEO. So how do we do this? I will give you a very
practical approach to SEO. So this is extremely easy. You should do this all the time and it will
work every time. So we will use that
tool that I told you. So that is your rank.com. We go on the website,
make an account. You don't have to pay
for the membership. You can use a free membership.
It is pretty easy. You go under Tools,
Keyword Tool. And we will just
optimize this listing. For example, we have our
mental health awareness shirt. I will just select it and
click on edit in here. Let's optimize this
one. So we go on Iran. I will just type whatever
the design says. So we have mental
health awareness shirt. And in here we
have some metrics. So these specific keywords
have a very low search volume. So this is not a good choice
for a design to sell. But the competition is very low, which has high potential. But if it would have
had good traffic, we don't have good
traffic, so kinda wasted. But if we delete the
awareness keyword, you will see that
this has traffic, so that was more specific
with the awareness included. So now you can see that
we have a lot of traffic, a lot of competition as well. So I can just add
mental health shirt. We will go all the
way to the bottom. I'll just let it load
and just wait a bit. And what we can do here
is the following thing. I will just sort this by
daily views from high to low. And as you can see, now, I already have the best performing one from all
of these results in here, only 100 results are shown. So I have 16.17 reviews. Usually, what is around
20 daily views has potential to be a good
a good selling design. So let's just optimize the
listing. How do we do this? I'll just drag this window in here to have them side-by-side. So I can just pick
this one or this one. It doesn't matter if
they're both the same. I will just pick the second one. So I'll just say mental
health awareness t-shirt. I can simply just do this. I can copy the title so
it doesn't even matter. But I will just delete
what doesn't make sense. So I will just delete
the last ones. Alright, mental health
or mental health shirt. Be kind to you. This outlet, this one, because my design
doesn't say this. It is always best to
find the same design or similar design so you
optimize around it again. In this case, the
designs are different. We don't have the same thing, but we have the same
keyword that matters. So we can easily
get the keywords from them and
optimizes listings, the listing based
on what they have. Mental health shirts. Let's see what else they have. Mental health awareness. Alright, so I can just
leave it like this. And in the tags, I can simply, simply add
everything that they have. If something from this listing doesn't look good to me
or doesn't make sense. I can just pick another one. So this one is for suicide
prevention, mental health. I can just pick some
keywords from here, but now I wont. Let me see if I can find
something that fits more. Let me just do this. I can just go for mental
health awareness. Mental health awareness. To be more precise, maybe I will find something that
performs good. So I will go on
the bottom again. Because I didn't like
what they found. Sort for by the
liters again, yeah. This one is whether the daily
views are better as well. And everything that is in
here, I like way more. We have the same
phrase on the shirts so we can easily
optimize around this. So I'll just copy
these keywords. I'll throw them in the title. And I think that I can leave
every single one of them. Instead of mental
health matters, I can type awareness because that is the first
phrase of my shirt. And I don t think I would
change anything else. Maybe I can type mental
health matters in here because I already have mental health
matters in the beginning. And that's pretty much it when it comes to the
title. I can do that. And then I can just
go in the tags. And I will just copy
every single tag because everything else, every single time that this guy has fits my specific
listing easily. So Bella Canvas shirt shirt, anxiety Canvas anxiety
shirt therapist. You got the idea. So I can just take every
single one of them. Mental awareness,
mental health matters, school psychologist,
counselor, gift, a progression shirt,
suicide prevention. I might have missed type
some of them. I'm not sure. But this is the main
idea. That's how I do it. So it is very easy to optimize
the listing this way. I've always done
this and it works. I've ranked products
to the first page. But keep in mind when
it comes to SEO, just doing this alone and not bringing any
traffic to your listening. You'll never rank
on the first page. It doesn't work like that. You need traffic. So traffic is the most
important factor. Then you need favorites,
you need orders, you need backlinks if possible. Backlinks means that
your specific listing has been mentioned
on other pages. That gives credibility,
so that helps SEO. But the most
important is fingers this have the keywords
and tags in your listing. Like I did, bring traffic to
our listing by running ads. And then you will
test your product and see if it has
potential or not. But I will show you
how to find winners easily in the next video. But this is how you optimize. It is very easy to
do SEO this way. So just go for the
top-performing listing that has the most daily views
for your specific keywords. That is in our InDesign,
that are in the design. And afterwards, just copy the title from
a specific competitor. Get the tags, and
you're good to go. Because this specific
competitor is already performing well
with these keywords. So they are doing the job of bringing traffic
to these keywords. You're, you're already
doing what they're doing. So this will help you a lot. You already have
the good keywords your design fits
with the keywords. It's all good. Alright, something
else that is important. After doing this, you
are done with this. That's how simple
it is. You're done. I'll just publish it again. You will have to add the
keywords that are in the title, in the description as well. And this is important because
this means keyword density. So the more times
you are keywords are repeated in your product, it doesn't matter if it's
title or description. That's why everyone does this. And then I mentioned
10 thousand keywords. I'm just looking at their
fossa, but you get the idea. That's why everyone mentioned so many keywords in the title. This helps them out
to bring traffic for as many keywords as possible that fits
their actual niche. So now we will just added these keywords
in the description as well. So I'll just click Edit. And at the end of
the description, this is a feature that
Etsy mentioned recently. So you have to
mention the keywords that are using the title in
the description as well. So I can just type it like
this. That's how I do it. Extra tags and I
just paste them. It's good enough. It works. It doesn't matter.
It's all about repeating and repeating
the keywords. But don't do this 100 times, just once, copy the title, paste it, you're good to go. So I'll just click publish. And that was it. This listing is optimized. Let's say that we
had another product. So I'll just go into Iraq again. And I know a design that I have. So I'll just type for it. I just search for it. The keeper of the gender
shirt or I can just type. Yeah, you probably
gender is better. I can just add gender reveal, which is the actual niche. So you can see that
the stats are higher. But this is a more
specific design. That's why the stats are lower. And here we have the
best performing keywords for this specific listing. But if I just go down
all the way down again, sort the reviews. 24.6, good enough. I can easily copy
this title again. Copied the tags goods ago. That's how easy it is.
Do not overthink this. You can do the
impossible if you want. You can pay the membership
and look for keywords that have the lowest competition
and the highest traffic. You can do that if you want,
but it is not necessary. This is very efficient. What I'm showing you here, this works every single time. Just do it like this. It takes a minute to
optimize the listing. And that's how you should do it, focused on finding winners, optimized them like this,
and you're good to go. So that was it. When it comes to SEO,
That's how it works. I will also type all of this in the conclusion
at the end of the course. But now let's focus
on finding winners. And I'll see you
in the next video.
7. How to Avoid Copyrighting and Stay Safe: Now let's talk
about copywriting. So we will use, so now let's talk
about copywriting. We will use a tool
that is quite popular. So it will go on TM hunt.com, which means trademark hand. And in here we will
input the phrase of the design to see exactly
if it's copyrighted or not. So let's just search for some keywords from the
designs that we found. So you have a designer
here saying keep it real. I can just type this. And as you can see, the status, this is that it was
registered but the expired. This means that you can use it, but there is a risk for this
design to come live again. So once this, we'll
say live in here, you are at a risk of getting a copyright strike if
the owner finds that you are sending a design with this
phrase, should you do it? Yes, but you will
have to be cautious. But I wouldn't do
this just to be safe. But if you are
cautious and you check this frequently,
you'll be good to go. Or you can just registered the trademark on your
own if you want, you can pay for it's like
$500 or something like that. So it's not super expensive. And if you click on
this serial in here, you will see more details. So this is the official website, United States Patent
and Trademark Office. And why do you can check in here under goods and services, you can see exactly
for what this was registered and what
doesn't allow. You cannot sell this
phrase on clothing, namely shirts, pants,
skirts, dresses, sweaters, jackets for men,
women, children, babies. So it was not allowed, it wouldn't allow you to sell any merge with this wording
on it, just so you know. But the status is now that
you can but be cautious. Alright, let's
search for something else that's seen here. Something more simple and
not with so many words. Let's just go for
some other design. I want to focus on the store. So I'll just go for this, Let's say top that. I guess it has some issue. Now. This is not registered. You're good to go. You can sell a design
without saying on it something else. Let's see. Super daddy. Oh, let's try that. Nope, not registered.
Good to go. I'll just type something that
I know is lab right now. It was the data Lorien. This made a lot of sales. So this is live excuse me. You cannot sell this one. Goods and services. Same thing. So you're not allowed to sell this design on any
of these products. That's how is it this tool is? You can just input the keywords. Click on Search, you see
that the status is live, you cannot use that. That's how simple it is. That's how che for trademarks. So keep in mind, Do not sell
copyrighted material. Never sell copyright material. You can make sales. You can make a good
chunk of money, but you'll get banned
from the platform and you'll never be
able to sell again. You choose if that's worth it. I don't think it's worth
it. So that's how it works. And seeing the next video
and apply this principle. That's how easy it actually is.
8. Etsy Ads & Strategy: Now it's time to talk about
Etsy ads and our strategy. I will just read it too because it is easier to
understand it this way. It would be harder for
you to understand it if I'll just go into ads, the
ads and talk about it. So first I will read it to you, then you'll go into ATS and you will understand
this easily. So once you have at least
50 products in place, I recommend the following steps. Going to add T ads and set your daily budget
to $10 per day. Promote 50 products at
a time for two weeks. If you want to promote more than 50 leads listings at once, you might consider increasing
the daily budget by $10 per each 50 listings. So for 100 listings, we can go up to $20
per day just to be sure that the budget is not spread too thin
across your listings. After two weeks disabled
the ads for the listings. That made no sense at all. So a typo here because I forgot. Alright, as 50 more or
less things together with those that made sales
after one month, see which products
have a positive ROI, which means return
on investment. And keep them running.
Removed those that are not
profitable from ITS, and keep only those
that are profitable. Repeat, pretty
easy, I might say, but you will see this in
practice and how it works. It's way easier once
you start doing it. Now something else, pricing,
which is important, start wave 49 plus
shipping for t-shirts. In my opinion, seeking
we will all price instead of offering
free shipping is better because a lot of clients will sort the
price from low to high. And in this case, yours will show higher. So you will have it higher
in the search results. That's what I mean. While we free shipping, the price would have been 1999. You see where I'm going? Add designs for each popular
occasion or holiday. So this way, you are sharper, make sales all the time. There will be
fluctuations, of course, Q4 is the most profitable
time of the year, but you can still do well throughout the year
with this and designs. If you buy designs
from random websites, make sure to check them on Amazon.com before
uploading them. So you're not at risk for
getting a copyright strike. So these are my recommendations
in here, just in short. So this strategy, very simple. I just click Save, I
will go into ETC again, shop manager and we
will open it yet. Okay? So one, you must
have at least 50 listings. Manage your budget,
set it to $10 per day. Manage advertised listings, select all these 50
products at once. Let them run for two weeks. Whatever makes sales,
you keep them running. You turn the other ones off. But you add 50 more
listings afterwards. So you will have these
leasing that made sales. You keep them running
and you add 15, 50 more on top of that. Then for another two weeks
you keep them running again. Then you will see
which is in my cells. And if those listings that you kept running after those two
weeks are profitable now, so the listings that ran for one month must
be profitable. Now, we will have to check
if the amount that you spent and the
amount that you got back is more so if
you make profit, this is what matters now. So only if they are profitable, you will let them run
for more than one month. If they're not profitable, you will disable them
and you keep repeating these steps in order for the
listing to be profitable. Let's see. So if you spend $5 and you bring back
a sale, you are even. So you're not making profit. So you need to
make more than $20 in revenue for $5 spent. If you spend $5 and make two sales 40, then
you're profitable. We $5, right? Because you make $5 per
sale, pretty much 45. That's how much you make.
So you must bring to sales for each $5 spent,
something like that. Or if you spent seven,
you can bring to sales, you're still in a profit by
$3. You've got the idea. That's how you should calculate
it every single time. So after one month, do the math, check the results
in here and see if you're profitable for
these listings are not. If you're not, keep adding more products and keep testing, That's the main idea
of the strategy. You keep adding products. You see which ones
have potential, and you let them run
for up to one month. And then you will see they are actually profitable or not. If they are not disabled them, add more and keep
repeating the strategy. That's how you should do it. And this pretty much how we
should run. Pretty simple. Just be sure to check
the text and read it again if you
don't understand it. But I would say that this is
pretty easy to understand. Seeing the next one.
9. Optimal Product Pricings: In this video, I'll
talk about pricings. So mainly you will
sell T-shirts, hoodies, tank tops,
and sweatshirts. These are the most sold
products in print on-demand. You can also sell mugs. That's okay. So the
prices are as follows. For t-shirts, we will use
Bella cameras, 3,001. Mainly you can use other
sources as well if you want. You can use guilt on
to make more profits. But this is the highest
quality t-shirt that you will find in there. For prices, we have, you can start from 1499 up
to 1999, plus shipping. The lower the price,
the higher the chances for making a sale
makes sense, right? Then we have tanktops. You will use better
cameras, 3480 pricings. Your can start with 1799 up
to 2199 and plus shipping. Again, the lower the price, the higher the chances
for making a sale. For hoodies, we have
the following prices. You can start from 2099
up to 4499 plus shipping. The lower the prices of
hydrogens for making a sale. When it comes to hoodies, you can actually price
even higher than this. Who? These are the type of product that you
can price up to like $4,550 plus shipping if you have an amazing
design that will sell. But you should start
with these prices. So start with this 2099. And if the design is really good and you make a
lot of sales for it, keep increasing the price
in small increments. So you can then adjusted by $3 more a free dollar,
more free dollars, more, up to the point where you're not making that
many sales anymore. So when you see the
decline in sales, that means that, that is
a price issue afterwards. So that's a good strategy
that you can use. And I wrote in here that you
can also do free shipping, but make sure you
include the shipping in the product price makes
sense. For other products. Do pretty much the same thing at ten to $10 profit margin for everything that
you're going to sell. But keep in mind
that it will take ten to 20% in fees
from your sale. If your country charges VAT, you pay up to 20 per cent. If you don't pay for VAT, you will pay like
11, 12% in EC50. So whalers always calculate the profit margin after taking
the fees in consideration. Sales can be made with
higher prices as well, but you must have an amazing
design to make up for it. I recommend making money for volume instead of high prices, especially on Etsy where the
competition is very high. If you are brilliant at designs, you can sell at higher prices
I mentioned previously. So these are my tips. These are the prices. You should always start with
the lowest price. This will make it easier for
me when you're starting out. Also, you will be
able to figure out faster which are your winners. So start with the lowest price and then keep
increasing the price. If the design is going to
end, makes a lot of sales. You can increase the price
up to the higher cap. So you can sell with 1999, for example, instead of 4099, just keep increasing
the price in small increments once you see that your stories
making sales. So that was it with this point. Seeing the next one.
10. Recap & Conclusion: Congratulations for making
it all the way to the end. Now I just wrote a short recap and conclusion for the course. So I covered the most
important points in here. So do the SEO, as I showed you, use the keywords
that are used in the top listings title
for your product, and add their tags as well. If they perform good for those listings,
they will for you. As long as you have the
same similar design. Of course, not identical, but similar, as I said, when you edit each listing, don't forget to add
the occasion and holiday if your product
fits any of the categories. Include the tags again in
the description as shown. Don't forget the size sharp at the end of every product you add adds a nice mockup for your product using
place it or Photoshop. If you know what you're doing. At the shop FAQ section that
I added in the description. Winning products are only those who have the
best seller badge, the popular now badge. And the over 20 people have
this in their cart message. Even if he doesn't have
the bestseller badge, as long as the over
20 people texts is shown, that is a winner. If you only see the bestseller
batch, for example, without the over 20 message, that might be a seasonal product that only cells in
a specific period. Another winner indicator
is if on Iran, the specific listing has
over 20 daily views, everything above those
views is a clear winner. Now preparing for Q4, change your shops
announcement two weeks before Black Friday and started to
sell for your entire shop. You can do something
like 20 per cent off, but make sure to change
your prices as well. So your profit margin
is still the same. This discount is
solve for the looks. Duplicate your
most sold products in print to file and
make sure that you have them available from
multiple providers because there will be stock
issues in this period. In your announcement message mentioned that everyone
must place their order two weeks before
Christmas if they want their orders to
be delivered on time, USPS will be overloaded with
orders during this period. It's best for your customers to place the order in advance. You will easily be able
to see the deadlines for Christmas if you Google
printed phi deadline, 2020 to 2023 and so on. So you can tell them
exactly what is the last day for ordering
things for Christmas. Some customers will
message you and ask if they will have their
order in time for Christmas. If they ordered two or three
days before the deadline, it's best to be honest and tell them that the
deadline is closing in and that you cannot
guarantee 100 per cent that the order will
make it in time, but you will do your best. Being honest goes along way. You do not want to
lie to your customers just to get sales and then
receive one-star reviews, you will have a bad reputation for it and these customers will never return to your store
for any issues you encounter. If your order reach out
to identify support, there'll be busy,
but they will answer you and fixture issue
if there's any. Now let's talk
about copywriting. Do not risk your store by
uploading copyrighted material. Etsy is a great chance for
earning passive income. Don't lose it by getting band. If you get multiple
copyright strikes, you will eventually
receive a less running. And if you get another
strike, you'll get banned. Final words, be consistent and don't give up
after a few days. Do not by design bundles
that have been bought by thousands of people
from Creative Market.com, for example, you won't
make sales that way. Always verify the design
that you buy on TM hand to check if the phrase that is in the design, it's
copyrighted or not. Be smart. Find winners, find the
designer on fiber or modify the design by herself and
come with your own variant. Just make it almost identical, but not 100% identical,
just similar. Use my price guide
and start with the easiest route would be to pick the lowest
price range first. And my last message,
Let's crisis skew for. I know that you can make this, if you follow all
these guidelines. Just be patient. You won't make it instantly. If you understood
everything that I said, you can achieve
success pretty quick. In here, it is not very hard. Etsy is the easiest marketplace
that you will ever find. So be consistent, respect everything that I said in
here, and you're good to go. I wish you the best of luck.