Transcripts
1. Things we're gonna cover: Hello everyone. My name is Priyanka Doobie, and in this tutorial
I'm going to talk about cover mistakes to
avoid with some cool acts. So if you are someone
who is regularly publishing low content books and still are not getting sales, then this video is for
you because covered can be a problem which you
are not able to see. These are the few
topics which I have included and I think
it is very important. The first thing is that is low content through
publishing or cover game. Why or why not? Because different people have dispersed perspective on this. But I'm going to
share my experience. The second thing is why your
covers are not converting, like what are the main reasons? The third is how you can
skyrocket yourselves. Why I've covered this is quite a broad topic
which I'm going to cover. So I'm going to
give you two tips. That first thing
is that what are the mistakes that
were actually doing? And the second thing is
how you can rectify. The fourth one is
covered hats with examples you need to
sell ten times more. So what are the hacks that
you can start applying today? To sell more books, to sell more low content
books and did more money. Yeah. They are the few topics
that I'm going to cover without wasting much
time, let's get started.
2. Why your covers are not converting and how to rectify it: So we are just
starting this topic. And first topic is, is low content book
publishing a cover game? Why or why not? So the answer to this
question is yes. I would say self-publishing is a kind of cover
game because, why? Because whenever you were
attracted to something, then you go ahead and
click the link rate. It went in like YouTube. Whenever our collective in a winner dominant is
attractive enough, then only you go
ahead and click it. Otherwise, if it is voting, you don't go ahead and you
do not want to watch it. Similarly, in low content
book or self-publishing, I would say the cover
act as a thumbnail. Okay. So if your cover is good, people want to
know more about it because people do not
have time to very honest. They just want their work to be done quickly and effortlessly. So they do not want
to put efforts. And it is like the truth whenever you
want to believe it or not. So what they do is if they
find your cover attractive, they go ahead and
check the reviews. If it is good, boom,
go ahead and buy it. Otherwise, if it looks boring, obviously they're not
going to even look at it. So the answering your
first question, yes. Loadcontent book publishing
is a cover game, believe it or not. Okay. Now answering your second, third, fourth
pointers, I'm going, I have made a whole
list in which I have included all these
points and I have explained all these
points in detail. So make sure that you pay
attention to this point to that I'm going to discuss
in the upcoming slides. And you take notes out
of it and you listen to this lecture in silence so that you could understand that
what I'm actually saying. Okay. So now coming to
the first thing, now coming to these
old things like I'm going to discuss
basically the two things like what are the mistakes
that you are doing and why they're not converting
and how you can rectify it, which covers how to
skyrocket and how you can Just sell ten times more with the help of
examples I have explained. Okay, So let's go
questing those, not focusing on the elements. Now, what does it mean? You might be asking
a lot of time, people who are desert, if they focus on the
background of the book, they do not focus on
the text of the book. If they are focusing on
the text of the book, they're not focusing on the
color scheme of the book. They're focusing on the
color scheme of the book. They're not putting attention to the background of the book. And this is a perfect
example of it. Okay? Here you can see the person has work like good
in the background. They have, I'm picking
watercolor flower, but looking at their text, obviously of this book, I would not, I will
not click it right. Most of the customer
would not click advice because it
is not visible. As you can see, this thumbnail, if I compare it to
my previous example, if I take it as a thumbnail, if I take it as an
objective point of view, it is not pleasing me. So I'm not going to go ahead and I'm not going to check it. Okay. So what this person
is lagging here, if they are working
on that background, they have completely
neglected the text part. They have completely neglected the color scheme here, right? So this is what I would say that whenever you are
designing your book, makes sure that even if you are using some kind of busy
background like this, make sure that your text
of the book is void. Void enough to see
it, to be visible. It should not be small. It should not be like a very complex
cursive which is not, which is not visible
to person or whatever. So make sure that
you do it good. And whenever you aren't confused and it might cover
is good or not, there is one hack that go ahead and ask
your family members, go ahead and asked
her best friend, that is a book. This book is over to you. Would you like to buy it? If they say yes, that
means it is good. And if they say no, that
means you need to work on it. Okay. Now coming to our
second is that is leaving back cover blank.
Now what does it mean? Most of the people, what
does is they just leave the back cover of the
book completely blank, completely unattractive,
completely non happening, right? The back cover is a
great opportunity for you to show what your
book inside looks like. Do not leave it blank. I'm going to give
you an example here. As you can see, what you can do two things
to your back cover. The first thing is that
you can take pictures of the interior and you can
put something like this. And boom, it is good to go like, you know, people can
see what you're inside. The book looks like the pages. It looks good as well. The second thing what you
can do is you can just make similar picture
to your front cover. And you can just place it on the back cover like
the matching one. And it looks good as well
because it is colorful. It is attractive. It shows that you have put
effort into your book. You have, you're just
not getting less leaving the back of the book just blank. And most of the people
do this mistake. I hope you understand that how
you can improve your sales using this small
hacks and how you can rectify all these mistakes. Okay, Now coming to
our third thing, third pointer, not focusing
on the target audience. Now, what does it mean? Most of the people who are
desert that just go ahead, take the inspiration of
the cupboard and boom, they just design the do not care about who is going
to use the book? Who is going to take the
advantage of this book? Who is going to put the
money into this book? Just not focused at all
on to these things. And it is very
important that you should focus on their
target audience. Ask yourself for
who and actually designing this book
is it forgets. It is for senior
men, women, whom? It is for women. Like what the age group is. If the men, what
the age group is, if the kids what they age group is are they are the toddlers, are the teenagers or whatever. Like. If they're seniors, are the
religiously involved seniors. There are a lot of question
you can ask to yourself. And after that, only
you should go ahead and you should start
designing your book. Now, I'm gonna give
you one example here, the example of this book. Now, you can see that both of these books have focused
on women age group. Because I'm not saying that
all women like flowers, but most of the
women like flowers. And that's why it is a
kind of book which is focusing on the
women right here. I'm going to explain how these
two books are different. They both have
targeted the woman, but coming to the first that is not
focusing on the elements. This point is also
going to explain it. This book is focusing on the
elements completely aren't. And it has done a fabulous job. And it is also focusing on their target
audience, that is women. Here you can see they
have used the flower, but their texts are good. That text is visible to me. It looks attractive. And as a customer, I'm sure that you
would love to see what this book's have to offer and maybe you can order as well. But here, they are
also targeting women. That means they're understanding that what their
target audience is. But they are not
focusing at all, like how to make it good. And most of the
people, what does it, they just leave it like black. And let's just write it
here in a boring texts. And they think that
it is good for women. But this is no, this
is not how it works. Okay? So you have to understand that whenever you are
focusing on women, you have to make
books like this. Like if you are focusing
floral pattern, make sure that your
text looks like this. If you are focusing on children's book nature,
it is colorful. Similarly, if you are
focusing on elderly, make sure that you
can make use of some Bible phrases over
there so that it looks good. And they are like, if they are focused on
more religious seniors, if they are, they are
just going to buy it. So make sure that you do it. Now coming to our
fourth pointer is that not using your own
creativity and just replicating other
goods selling designs. And this has
happened like a lot. And I have seen people
doing this a lot. They're just going
ahead and just copying other
best-selling designs. And they think that they
will get a huge number of cells as well because they
are copying other designs. Please stop doing this fasting. And there are two
reasons for that. What are these fasting? If they will cut you, they can just claim you
and your account can be blocked or your design
can be just terminated, which you do not want, right? This is the first thing
that can happen to you. Second thing that
can happen to you. Let's suppose that if we both have similar kind
of thing with us, suppose we both have
similar painting. And my, and my painting just
look like similar to yours. Like I have copied it. So you have like 4.3
rating and I have 0. So just ask yourself, what painting your
customer's going to buy it. Obviously, you are painting that person's going to buy it, not mine because I have
copied you first thing, second thing, I have 0 ratings. I have 0 people who are
supporting my work. So this is not making
sense at all that you just go ahead and you're
just replicate other goods selling designs. You can take
inspiration from there. You can mix your own creativity and you can create
something new, which is, which may be
better than them as well, but do not just copy it. Okay. Now coming to our fifth
pointer is that using the same book background or texts design two multiple books. And I have seen a
lot happening this. What they did, they do, they just create one
cover and they just apply it to the upcoming
100 low content books. And this is not how
this industry works. The perfect example
for this, this book. Okay. You can see they have created like hundreds
of book like this 40 and fabulous
grantee and fabulous fabulous 40506080 and all that. Okay. So what I'm what I'm
trying to say is always go ahead and
create your unique cover. Why I'm saying this right? Now, listen to me very
carefully and I know this point that I'm going to explain is going to
make some sense to you. Why? Because let's suppose that you are selling
such kind of books, like with the same
background and text design to like other 50 bucks. So by any chance, I got to see your
one book and then I have just landed
to your author page. And what I see is, I see the similar kind of
designs to your 40 other books. What do you think
will happen to me? What do you think? What I would feel
about your store? Obviously, I will
feel disinterested. I will probably lose interest in your books
because all I see is the same cover just with some
kind of different slides. Slight changes in the interior. This is what I'm going to see. This is why, if you
are doing this, this is the main problem, why your books are
not converting. Do not do it. If you are creating a book, make sure that you give
some time to check. It is not about quantity always. It is always about quality. What kind of quality
books you are producing. If you have given the
time in the interior, if you have given the
time in the Kaaba, if you are, if you think that might cover
does not look good. Go ahead and change it. As to your family
asked you a fence that what do you think about discover if you have to buy
it, will you buy it? And if they say yes, then go ahead and
just publish it. And if they say no,
please go ahead and just pause it and just
walk on it better. Because these are the small
mistakes that we see. But to be very honest, these are the things that harm our book and we do
not even understand, which is very disappointing. And this will be five. I have just made a
mistake out here, so I'm very sorry for that. So I hope you got to understand my pointers here and
what I'm trying to say. And I hope you
enjoyed this video. If you did, please let
me know and please do the work that I have keeping
in the homework section. And I will review it
personally and I will let you know that how you are doing and I will help you
as much as I could. So yeah, that's all for the day. And thank you so
much for attending. Thank you so much.
Priyanka Dubey, Not Your Traditional Marketing Teacher
