Transcripts
1. Reddit for Marketing?: 430 million. That's how many people
visit Redit every month. People who are intentionally
searching for solutions to certain problems and
people who you can be selling to on
autopilot if you knew. My name is Adam Taylor. And over the years, I've built multiple six figure businesses and tried every marketing
channel in the book. And Reddit has
quietly become one of my favorite places to
generate leads, build trust, and grow in audience, without paying for ads, spamming links, or pretending
to be someone that I'm not. In this course, I'm
going to show you how to do the exact same. We'll start by understanding how Rdit actually works,
the structure, the mindset of ditors and how to avoid the most common
mistakes that newcomers make. Then we'll go deep on
how to engage inside existing sub runs the you'll learn how to find
sub edits in your niche, reverse engineer top
performing posts, and convert readers
into traffic, leads and buyers without getting banned. But
we'll go further. I'll teach you how to
build your own sub red a compounding asset where you
control the conversation. You'll learn how to get
your first 100 members, craft pin threads and
content calendars, and set up your community to grow through search
and organic shares. We'll also cover RDA ads. I'll show you which
type of RDA ads are actually worth using, how to set up your
first campaign, and how to track and
optimize every dollar. Finally, you'll learn how to combine organic and
page strategies, how to turn reedit traffic
into email subscribers and even how to use reeditPost and comments to influence
your Google rankings. I'm not holding anything back. You'll get high
quality video lessons, step by step walk throughs, proven templates, and
access to real campaigns. Whether you're a
freelancer, course creator, agency owner or founder, Rdit can become one of the most powerful channels in your stack. Using Redit can give you
a competitive advantage. So take action and join
the course right now.
2. What Is Reddit Marketing and Who's It For?: Something straight from
the start. Reddit is not just another
social media platform. If you're used to Instagram,
Facebook, Tik Tok, or even LinkedIn, Redit is
going to feel very different. And if you treat it like
those other platforms, then you're going
to get ignored at best and banned at worst. But once you understand Redi, once you learn its logic
and play by its rules, it becomes a secret weapon for content creators,
businesses, freelancers, and
marketers who are looking for real engagement and results. And this lesson is going to lay the foundation for everything
else in this course. We're going to answer
two key questions. What is Redit Marketing and who is Redit Marketing
actually for? Let's dive in. So what
is Redit Marketing? Well, reedit Marketing is
the use of Rdit's ecosystem. It's sub redits posts, comments and ads
to get your brand, product or content in front
of the right audience. But this isn't like
running a Facebook ad or posting a selfie
with a hash tag. Because a key difference here is that reedit doesn't
reward Cloud. It doesn't reward recognition. Instead, it rewards usefulness, entertainment, honesty,
depth, curiosity, humor. Reddit is a place
where conversations happen where people come
to talk about topics, problems, tools, ideas,
obsessions, and frustrations. And if you're going to
enter those conversations and contribute
something valuable, that is what Redit marketing is. It's not about
forcing a message. It's about showing up
with the right message in the right place
in the right tone and letting the
community do the trick. Give you a quick example.
Let's say that you're building a notion template
for solopreneurs. You could go into a
subbed like Notion or entrepreneur or
even site project. And you could write
a helpful post. Like, I was struggling to keep
track of client projects, invoices, and marketing task. So I built a notion Daskboard to handle it all in one place. Here's what it looks
like. Curious if any of you would
find this helpful. Boom. That's not spam. That is a story. That's
content with context. So if the post is well written, if the preview looks good and if your comments stay
helpful and human, then the post can do
many things for you. It can bring in organic traffic, drive sign ups or downloads or kick off a conversation
that builds trust. So that's what Rdit Marketing looks like when it's done well. Redit is a massive platform. There's over 430 million users in over 100,000
active subredits. There's billions
of monthly visits, but it's not flashy, and
that's a good thing. So here's what makes it
different and powerful. Redit is built around
topics, not people. This is huge because you don't need a huge
following to get seen. You just need to post
the right content in the right subredit and then
the up votes will carry you. Now, number two is that reedit content has a
longer shelf life. So, unlike Instagram or X, where your post is going to
vanish in a couple of days, a reeditPost can get
engagement for days, weeks, or even years, and
it can still rank on Google for that same
exact time period. And now for the third point, you can speak directly
to pain points. So people post their
problems on Redit. They rant, they ask questions, they share vulnerable stories. And if your product or service
solves these problems, then you can position it in context rather than cold
pitching out of nowhere. Lastly, another
advantage here is that you don't need a big budget. You can start 100% organically. No ad spend required. Just some time, research, and well written posts. And if you do want to run ads, Rdit gives you ultra
targeted options. So you can literally target specific sub reedits
by interest, and we'll cover all of that in the ad section
of this course. Now, is Rdit marketing
right for you? Let's walk through the avatars. If you're building
something new, a SAS, an app, a marketplace, or a tool, Rdit can be an incredible early
traction engine. Test ideas, get feedback, drive Beta sign ups, and connect them with
your target market before you ever
spend a dime on ads. So if you're a founder or
an Indy hacker, great. Now, Rdit is full of threads where people are
asking questions like this. Anyone know a good copywriter? I'm looking for help setting
up my Shopify store. What's the best tool for
editing YouTube shorts? Now, if you're watching
the right sub Bretts and you show up consistently
with helpful responses, then you can land gigs,
build relationships, and position yourself
as the go to expert. Now let's see how affiliate
marketers can use this. Well, if you know how to
embed affiliate links in value First Pose and
follow the subbred rules, then Redit can drive thousands
of high converting clicks. So for you affiliate
marketers out there, I'll show you exactly
the right way to do this so you
don't get banned. Now for B to B marketers
and SAS brands, you might be thinking, Wait, my audience is on
Linktn No Redit. But guess what? Those same
startup founders, marketers, HR leads, and Ops folks are also on Redit in
different clothes. You can find your ICP on sub Rdits like
startups, marketing, SAS, sales, small business, entrepreneur, and dozens more. You just need to
meet them where they are, not where you
wish they were. Now for content
creators and bloggers, if you're putting out long
form content case studies, breakdowns or guides, then Redit can be the perfect
distribution channel. You can post the first half of your article with a
link to the full piece. Or you can repurpose
your blog posts into a Redi style,
How I Did I Story. So the key here is really
just formatting and fit, and we'll walk through this in detail later in the course. Now, last but not least, REDIt also has a place
for agency owners because you can use Redit to generate leads
for your clients, especially if they're
in niche industries. Or you can also use it to grow your own presence and get hired by founders who see
your value in action. Let's go ahead and be honest
about reedits limits. If your entire
business depends on highly visual content
like fashion or makeup, then Rdit may not be
your best first move. Now, there are sub reedits
like makeup addiction, but they don't convert as well as on Tik Tok or on Pinterest. Redit is also not great
for pure brand awareness. So if your goal is
to just show up in front of as many
eyeballs as possible, then you'll have a hard time
justifying Reddit's ROI. But if your goal is deep engagement, product
solving content, product feedback
or smart growth, then reedits where the nerds, builders, and curious
minds are hanging out. Reddit is a
relationship platform. Even if you're anonymous, the community will remember who provides value and
who spams links. So this course is
going to teach you the right way to find where
your audience hangs out, engage in ways that
build credibility, share your offers without
getting roasted or banned, and run ads that feel like
RditPost not billboards. And we'll also be able to track what's working and
grow sustainably. But it all starts with mindset. You're not here to
growth hack ebbit. You're here to become a useful, trusted and valuable presence
inside the communities your customers already love because that is where
the magic happens.
3. Culture: Subreddits, Karma, Flair & Mods: Before you ever make
your first post or run your first Redit app, you need to deeply
understand one thing. Redit is a culture
first platform second. Most marketing platforms
are rule based. Reddit is rule based
and culture policed. If you ignore the culture, you will certainly fail. Either quietly with zero
up votes or loudly, with down votes and flame comments or permanently
with a shadow band. So in this lesson, we're
going to break down the actual structure
of Redit and the psychology of the
people who use it. We'll go over the
mindset of predators, sub dits and how they function, karma and why it matters
more than it should, flare and how it
influences perception, moderators, the
real gatekeepers. So let's go ahead and
get right into it. So reedit users, okay, editors are not your
typical social media crowd. They're not there to show off. They're not there to
follow influencers. They're not looking for perfectly
polished brand content. Instead, they're there to learn thing, to laugh at things, to vent about things,
to solve problems, and participate in
niche communities. And they are extremely
sensitive to anything that smells like but that doesn't mean that
they hate businesses. It means that they
hate being tricked or sold into something
without context. So they tend to be
skeptical by default, but they're incredibly
resourceful, and they tend to be tribal about their favorite
subredits protective of quality content, and
brutally honest. So the mindset here is closer to open source forum
than social network. When you enter Redit
as a marketer, think like a participant. You're not above them,
you're with them, even if you're
building something or selling something
behind the scenes. But here's the golden rule. If your content helps
people, Redit will help you. And if your content
pushes people, then Rdit will punish you. It's as simple as that. Now,
reedit isn't one big feed. It's a collection of
sub redits which are thousands and thousands
of micro communities, each dedicated to
a specific topic. Sub reedit begins with an R followed by the
community's name. So we'll have forward
slash entrepreneur or forward slash Fitness or
R forward slash notion. And these are not just tags. They're communities with
their own personalities, rules, inside jokes,
taboos, and expectations. Some are serious, some
are more playful. So hate self promotion, and some allow it with limits. But there's also
some that welcome it if you're honest
about your affiliation. So that's why before you post, you should always
do a few things. The first of which is lurking. You should read and
observe post for a while. Should also sort posts by top. So whatever was top performing in the last month
versus last year, just so you can see
what performs best. And you should also read
the community rules because they're
always in the sidebar and they're easy to access. You should also
check how often mods remove posts because if
removals are frequent, then you should tread carefully. Now, each subbed is like its own little Internet
country and you a guest. Let's move on to
discussing karma. So karma is a point system that Redi uses to reward
participation. And there are two
types of karma. There's post karma, so when your post gets upfolded
and comment karma, when your comments get upfded. So Karma is basically like
your credibility score. It shows next to your username and gives people a quick signal, where green means this person
contributes good stuff, and red means this might
be a bot or a spammer. Now, here's the nuance. Karma isn't just vanity. It affects access. Many subredits will
restrict posting or link sharing unless your
account has a few things, such as a minimum account age. For example, it has to
be at least 30 days old, maybe a certain amount of karma. So, for example, this
could be 50 comment karma. And this makes sense
because this is how communities protect
themselves from spam. So if you're starting fresh, spend about a week or two
just commenting on posts. Be helpful, be funny, be kind, build up that
karma the legit way. Because I promise you, it does pay off later. Next up is flare. Now, flare can mean different things
depending on the context, but there are two main types. There's user flare,
which is a label next to your username in
a specific sub bread it. So for example, in the
sub Bedit entrepreneur, someone might have a flare like SAS founder
or drop shipper. Sometimes the mods assign these and sometimes you
can choose your own. Now, the second one
is a post flare, and this one is a
tag that's attached to your post to
categorize the content. So, for example, in
the subbeditFtness, you might choose question or progress or workout
plan because this helps users filter or sort
content way more easily. Now, flare serves a key purpose. It adds credibility and context. Because if someone posts, here's how I scaled
my agency to over $50,000 a month with
the user agency owner, then it immediately
feels more real than if their flair was
student or nothing at all. So whenever possible, just
keep in mind from now, you should use Flare
strategically. Now this is going
to bring us into our next section and
talking about mods. Now Redit has admins, the people who actually
work for RDT itself, but the day to day
enforcers of Redit are the moderators or mods
of each subredit. So mods are essentially volunteers who manage
their sub brdits rules, flare settings,
content removals, bans and post approvals. In short, mods can make or break your reedit
marketing strategy. A single mod can do
a lot of things. They can remove your
posts without warning. They can ban your account
from the sub reedit. They can delete your comments, and they can flag your
domain or links a spam. And guess what? There is
no mod support hotline. All private messages
and goodwill. So how do you stay
on their good side? Well, you want to
follow the rules. Seriously. Read them
every single time. Do not mass posts across different sub reedits
with the same content. And message mods before
posting if you're unsure about link sharing
or affiliate content. And last but most importantly, you want to contribute
before promoting. So post helpful
comments and value first content before asking
for anything in return. Some of the most
powerful Rdi strategies involve DMing mods, offering something to
the community like a free tool or resource and
asking how to best share it. So approach it like
a collaboration, not just a marketing campaign. Okay, let's go ahead and wrap this up with a big
picture summary. Redit is one of the
last corners of the Internet where
context still matters. Where strangers can
become customers if you meet them like a
peer and not a pitchman. Understanding the
structure and culture is the first step to playing
the long game on Redit. In the next section, I'll show you how to find the right sub dits for your niche and how to analyze them before you post. This is where the
strategy begins. Let's go.
4. Find & Analyze Subreddits for Your Niche: Before you post
anything, run any ads, or even think about
promoting your brand, you first need to know where your people hang out on
Redit Because on Redit, there is a sub reunit for essentially everything from
serious marketing pros to people who are
really just asking random questions about some papers that they
found in their house. So this lesson is
going to be all about finding the right sub
rents for your niche. Just the big obvious ones, but also the smaller
high signal ones where conversations
actually happen. So when you're starting
out and trying to find the subreddits that are going to be most relevant for you, my first recommendation
is to start out with broad kind of
search of your industry. So in my case, what
I'm going to do here is I'm going to just
type in marketing. So in typing this
in, we get to see a few subdits right
here immediately, top of which just
being named Marketing, which has 1.9 million members. Let's go ahead and
hit Enter here. And we get to see with having this marketing search Kory in, we get to divide these
up by posts communities. So subdit. We have comments,
media, and people. But for now, what we
are going to do is focus here on subdits. So right now, what
I want to do is come here into so now that we're here within
the Subbu we can do a few things depending
on what our goal is. The first of which is going
to be quite straightforward. And that's just going
to be reading through the sub to see the kind of approach that
people take here, how they speak to each other, and how other discussions
are kind of started. And we can do this in
a few different ways. First, one thing that I want to bring your attention to is the sort by feature because we can sort by a few
different things. We can sort by what's hot. So these ones are going
to be more recent posts that maybe are
going to be gaining more traction than
the average post. New, we have top, and we have rising. Now, with top, we get to see the top posts in a given
time frame that we set. So if we go with all time, then we get to see the
best performing posts, the top posts of all
time within the subd. So using a mix of all of these is going to be the kind
of best approach that we can take to see how we can best approach posting
within these subts. But one thing that I want
to know is that we don't necessarily want to
start so broad, right? Because marketing
is a huge topic. We get to see here that there is 123,000 weekly visitors
within and now, yes, having a lot of eyes is going to be a good thing for us, but not necessarily if it comes at the expense
of engagement, because if a lot of people
are going to be coming to this subdit but we don't
see much engagement, then this isn't going
to be something that's going to be
very valuable for us. But let's go ahead
and look through the most recent posts
within this subdit. And let's focus on
discussions as opposed to questions because questions tend to be very straightforward. So as we scroll down, I want to first bring our
attention to this discussion that I saw because this
headline here caught my eye, but not necessarily
for the best reason. So let's go ahead and click on this discussion right here. I saw this headline, and
I thought to myself, this one is a little odd
of a title right here. That's because personally, my AI sensors were blaring
out when I saw this. So I was like, Okay,
let's take a little step further and see what this
person was trying to post. And through reading this, that was my first thought. I was like, Okay, this is definitely someone
that just went to ChahPT and basically
asked it to create it, post for this marketing, subbed it without much
guidance really at all. Thing that kind of
set it off for me was the kind of language
that was being used, the lack of specificity. And it was just an overall
vibe of This doesn't feel very genuine and it just feels like a lot of AI mumbo jumbo. And in clicking
this, I then looked at the very first comment here, and it says, Hey, Chachi PT, write me a dumb post conveying thought leadership to marketers. Remove terpunctuation to
make it sound authentic. This one right here has more up votes than
the post itself. And we can see the OP
reacted to it right here and it just seemed like another AI
generated response, and they got minus
three down votes here. So I'm mainly showing
you this to say, don't just try to
take shortcuts in creating these posts for your subredits
because once you do, if you just put in
some AI garbage that's just going to be easy for people to go ahead
and read through and decipher that this person doesn't know what
they're talking about, then your insta going to get called out and
your credibility within that subredit
is going to take a mass But if we go down, we can see just a few more
discussion posts later, we actually have one that
performed quite well. And we can see this person
is doing everything really they should be the things that we talk about
within this course. They say the mistake
that made my client $20,000 in one email, right? So this is a great hook here. It hooked my curiosity,
made me want to read more. And then through
reading this post, I have to see that
there was actual value. They gave a story here, and then they gave the
takeaway from the it was all super digestible and something that people
could actually learn from. So this essentially was just a way better approach to starting some discussion
within the sub bread, and we have our subreer
Mini one right here. So that's kind of all to
say that we need to know the people that we are speaking
to within these sublets. Now, what I want to
do is bring us down to related sub so right here, what we did is we started with more broad sub brdit of
our niche or industry. And once we're here, we
can then come down on the side panel here to come
to our related sub Bredits. And then we can start
going deeper and deeper into subredits that
actually match our niche. So let's say that we're working within social
media marketing. Let's go ahead and
click on this. Now that we've gotten
into a subredit that's going to be more niche, something that's going
to be more relevant to what we are doing
on our day today. This is where we can kind of
look into the posting into the editors within the sub
dit a little bit more deeply. And in doing so, this
is definitely when I would go ahead and
check out the rules for the because if we decide this subredit is
going to be at least very close or tangential to the kind of subredit
that we want to be in, then knowing the rules and how we should be
approaching our posting, it's going to be very important. So let's go ahead and look
at one of these top posts, right here with our
preditor Shani nine. Now, this one I took
a look at earlier, and I can say that this person Shani nine knows exactly
what they're doing. We get to see here
with their hook. I analyzed 1,000 plus viral
hooks and found some patterns not enough people
they're starting out their post directly with
some credibility here. They said that they
themselves built and trained an AI tool that creates
viral hooks for any topic. And in doing so,
they were able to find some patterns that
don't get enough attention. So not only are
they talking about this AI tool that they created, which can be very valuable
for people within the subdit in
creating viral hooks, but they're also sharing some information about
what they learned process. Again, more information,
more value for the people within the subred because these are
the kind of things. These patterns that are viral are going to be
something that's going to be super important and super valuable for people
within the subred. And just going
through this quickly, we can see that this is all
very valuable information. They're not just pulling
this out of any chat GPT chat and pasting
it right into here. This is actually very
actionable information. As we go down through
the comments, we can also see that
Shani right here is replying to essentially
everything that we see, and they're being
extremely help. Whenever anyone asks a question, they're also there super quick with a very
in depth response. So you should be
looking for people like this within the
sub breedits that are going to be relevant
to your niche and try to copy some similar approach
to what they're doing. But at the end of
the day, this lesson is all about finding the sub brdits that are going
to be most helpful for us. The sub brdits are going
to be within our niche. So now, instead of just
using the search bar look at other third party tools that are going to be helpful
in this search. And the tool that I'm talking
about is gumisearch.com. So we can see here
that there are a bunch of lists of sub Bedits
for us right here. So if we see subbed
it's for SAS founders. There's six different sub
Bredts listed right here. Subbed it's for self promoters, sub Bedts for no code,
for AI enthusiasts. There are a bunch of different collections
of subredts here for us to go through and find things that might be linked
more to our niche. We see subreds for freelancers, we have subbedts for marketers. So let's go ahead and come into so we get to see
that we're able to rank these categories of subbed it's based on different metrics. So here we have marketer
community rankings that are based on yearly member growth.
But we can change this. We can change this to
monthly member growth, and we get to see how the standings change
quite significantly. We do daily member growth. We can go monthly
growth in percentages, we get up votes, posts per
day, comments per post. Let's go ahead. One. And there are
essentially a lot of ways that we can go
ahead and sort these. So these sorting features
here are actually super powerful because
they allow you to find the sub
dits that actually have active high
ROI communities. So there are four metrics that I want you
to focus on here. The first of which is
going to be posts per day. So with posts per day, there are three things that you kind
of want to look out for. The first are going
to be communities where the posts per
day are just too low. And that's going to be
communities that have less than three posts per
day, because the community, at least at that moment
of time is really just other thing to look out for is when
there's too many post. So that's going to be roughly
above 90 posts per day, because you're just
going to get buried. Now, the third one to look out for is going to be
the sweet spot. And that's going to be
those subbedits that have 5-30 posts per day. So we get to see right
here that from PPC, all the way down to
marketing research, these ones are all
our subbedits that we really want to
infiltrate hard. Because here we just have the greatest advantage
of actually getting seen and being a big fish
within that sub now, in terms of the other metrics that I want you to focus on, here we're not really
looking for benchmarks. Instead, these ones are just going to be looking for lively, engaged and responsive subbits. So let's go ahead and move
on to comments per post. Here, it's really the
more the merrier. So before, if we used our posts per day to eliminate a
lot of sub brdits now what we want to do is use
comments per post and look at which of those sub brdits which we're still looking at, have the highest
comments per post because this just means this
is a very engaged community. Looking here, we get to see
our comments are ranging from six comments with
this marketing sub brad it all the way
down to zero comments. So again, what you want to do
is look at these comments, and you want to compare them to our posts per day right here. So, ideally, if you can find subredt which a low
amount of posts per day, but high comments, then this
is going to be a gold line. Something that's going
to kind of go along with comments are going to
be up votes proposed. Because again, if we can
find a lot of upvotes, then this means it's
going to be indicating to us that that is
an active community. Now, the last thing that
we should look for here is going to be our
growth percentages. Typically, I would look at monthly growth
percentage this is a metric that isn't going
to be too kind of rod, like if we're looking
at a yearly basis, and it's not going to be
something that's going to be too constrained as if we're
looking at a daily basis. But remember, looking
at growth percentage, we always want to
look at just that, the growth percentage, and not, let's say, the monthly
member growth. Because if they're already
a massive sub dit, but they're only
growing at, let's say, 1%, that 1% can be
a lot of people, but that growth percentage
isn't looking very attractive. That means that it's
not a growing sub dit. So it's maybe not someplace that we should invest
a lot of our time in. But the monthly
growth percentage going to be something
that's going to be way more indicative of the actual health
of that sub Bedit. Okay, so there you have it. After this lesson, you
have now got your list of sub brdits where you should be focusing
your attention to. And that's going to act as
your foundation because dit Marketing isn't just about blasting
content everywhere. We want to actually have
meaningful engagements. We don't want to
look like our friend over here, Mani or Minin. We actually want to be
able to put in the effort, know our sub Bedit, know the community
we're talking to, know our audience, and be
able to interact with them meaningly and valuable like our friend over here, Shannon.
5. Engage in a Way That Gets You Results: One thing straight. Reddit
is not like Linktn. You can't just drop
a flashy post and tag a few people and
expect leads to Roland. Reddit has its own vibe, its own rule. Is
ow immune system. If you post a marketer, then Reddit is and it
treats you like a virus. Now, if you post, like, a person who just happens to be helpful, then Reddit will
reward you with trust, visibility, and
traction this lesson, we are going to talk
about how to engage strategically inside of those subreddits
that we just found. So you don't get ignored,
down voted or banned. So we'll cover how to post value first content
without getting flagged, how to build trust by commenting
like a human and how to quietly warm up audiences before you ever share a
single link. Let's go. So let me start with
the rule of Reddit. And that's Lurk
first post later. Every subreddit is
its own mini culture. What gets upvoted in one
might get flamed in another. What's welcomed as helpful in one might look like
spam somewhere else. So the first rule is
this. Do not assume. Observe. So before
posting anything, you should first read the last 20 to 30 posts in the suben and see what
types of posts do well. And look at the
tone of comments. How do people
address each other? What is the kind of language
that they're using? And make sure to
check the rules in the sidebar or pin post. So, this kind of lurking
phase gives you context. You'll be able to spot what
topics the community loves, what formats resonate
within that community, and what type of
promotion are tolerated. I you should treat it
like market research. The better you
understand the tone, the easier it is to blend
in and provide value. The golden rule
of Reddit is post as a member and not a marketers. They don't hate links. What
they do hate is feeling used. So before you ever drop a
link or mention your offer, ask yourself, would I post
this if I had nothing to sign. If the answer is no,
then rewrite it. If the answer is yes, then you're on the right track. So here's what value first
content looks like on Reddit. You can have personal
experience post. So here's what
happened when Blank. You can do tactical guide, so something like a step by step playbook that
helped me do Blank, something that your ICP
hear do visual breakdowns, like infographics, diagrams, and data visuals or
some contrariantas. So something that is polarizing. Why I stopped doing blank and got better results,
something like that. Or, of course, those
classic AMA style posts. So ask me anything
about my niche. So when you post this way and
you're not just engaging, what you're doing is earning permission to exist
within that space, which really is everything. Okay, so part of existing within this space is going to be interacting with the
people already there, and that takes us to how
to comment strategically. So comments are your fastest way to build trust. Why is this? Well, it's because that they don't require
posting privileges, where some subreddits
have comma requirements. And naturally, comments don't feel inherently
promotional, and they give you
a chance to show that you are a real expert. We want to make sure that we are approaching these comments
in the right way. So here's a strategy.
You want to first start off by sorting by new or hot in your relevance
then you should look for post where someone is stuck or asking for advice, and here is where we pounce. You want to leave a
detailed, helpful comment. Like you're talking to a friend. No links, share your
pure valuable knowledge. Do this for about three to five times a day for a week or two. And even better, you can upvo a few other comments and you can mention another
person's good advice. The key here is to just be norm. Here's an example of a good com. I used Trello for a few months, but ran into some
similar issues. What helped me was actually
switching to notion, mainly because it integrates with Google Drive and Trello. Here's what I'd
test if I were you. Then you follow it up with more specific actionable advice. But you see, this
is a good comment. Now, let's go ahead
and see a bad comment. I actually run a
legen agency that specializes in the
DME and we'll fix it. You see the difference? One
sounds like a real user, and the other is just a
cold pitch in disguise. Next thing that I want to
note here is that you want to play the long game
because karma is currency within Reddit
because it really does matter because karma is essentially like your
reputation score. Most subs require
a certain amount of karma before you can post, and others will often autoflter your post if they think
that you're new or spammy. So, you should build
karma in advance. Everything that I've
said up to this point should be the steps that all of you follow if you
do want to be successful. Is actually one of the most common ways
that people get banned. And it's also the
number one mistake that we should be avoiding in
our marketing on Reddit. And that's going to be self
promo without context. So most bands on Reddit
come simply from dropping links or pitches
without warming up the room. So some of this
you already know. You do not want to
start with a link. You don't want to
end messages with a DNE unless you're
invited to do so. Don't repeat the same comment or message in multiple threats. So instead, play the long game. You can comment across different
posts over several days. You can even post a full
value guide. Out of link. And then a week later, you
can follow up and say, PS, I expanded on this here if
anyone wants more detail. And then you can drop your link, and it's super seamless. So, better yet, instead
of saying DM me, you can offer to
DM someone first. So you can say something like, happy to send you
my full template if you want. Just let me know. These little small tweaks
that you make can really flip the dynamic because you're not pitch helping and
that ears trust. So now, it's time for a recount. To win on Reddit without
being seen as a marketer, you need to act like a native. That means looking first to understand each sub Burt's vibe. Posting as a member
and not a business. Commenting daily with real
answers and no links, earning karma before you pitch anything and using context, not copy paste templates. So you're not just engaging. You're laying the foundation for every future post launch, link and ask. Let's keep
6. Share Links That Actually Convert: Be honest. Most people trying
to promote something on Redit look like boots
because they post like bots. They drop links without context, without value, and without
understanding the community. And then they wonder why no one clicks or why their
posts gets removed. But the truth is,
Redit can be one of the best places to drop links that actually convert
if you do it right. So in this lesson,
we are going to walk through exactly
how to drop links without looking
like a spammer and turn engagement into
real leads in sales. So you'll learn when to link, and yes, timing is everything. We to link, posts versus
comments versus profiles, how to track those
links using UTM tools, and what types of links
actually convert. Lead magnets, value
first offers, et cetera. And lastly, we'll close off with the invisible rules that decide whether you get upvoded or ban. Let's go ahead and
dive right in. Before we talk strategy, we need to talk failure. So these are the
most common reasons why editors either
ignore or hate links. You posted it with
zero contacts. You posted it as a new
account with no karma. You linked it to a sales page or a thin affiliate
landing page. You only post links, so you're not a part
of a conversation, and you didn't follow
subredit rules, which many of them explicitly
ban these promo links. Rditors don't respond to
funnel first behavior. They instead respond to
problem solving behavior. So that's essentially the core mental shift that you need. Don't link to promote,
Link to help. So every time you drop a link,
you should ask yourself, does this solve a problem the posts or comments are
already talking about? Or does it add value better than if I had
just teched it out? Or would I personally upload this if I saw
it from someone else? Now, if the answer isn't yes to all three of these,
then don't chop. So now let's discuss when
we should drop the link. And with that, there are three smart times to drop a link. The first of which
is going to be in response to a specific
question or pain point. So, for example,
someone can ask, is there a free tool to generate meta descriptions?
You can then reply? Yeah, I built one
that's 100% free. No sign up. Here's the link. No fluff, no pitch, up. Now, the next time
is after you've built some comment
karma and familiarity. So this means that you've
been active in the sub red. You've been commenting,
you've been posting, you've been engaging. Then when you post
a resource or link, it comes from someone inside the tribe, not just an outsider. So naturally, people are
going to trust you more, and it's going to be less likely to be thrown to the side. Now, another time that's
great to drop links is when the sub brdit that you're
in explicitly allows it, like in resource studs. Some sub brdits do weekly or monthly promo or resource studs. So here, you can go full CTA. But just keep in mind
that you want to make it. Another way that you can kind of slide links in to make it
more natural is if you reply to your own post with a link because there you don't have a link in
your main message, which might make you look
a little bit too salesy. It also helps avoiding the link and body flags
from the Automot. So first, let's go over posts. With posts, they're best for original content that's
helpful on its own, like case studies, guides,
infographics or breakdowns. Now, it's going to
be the worst place for a link that's just check out my product unless you're in a startup
sub read that allows. Now on to comments.
Here, it's best for subtle contextual links in response to a specific
question or threat. But be cautious here.
You want to be brief, relevant, and non pushy. So write like a helpful
friend, not a funnel. Now, for your profile, this here is your safety net. Because even if you never
link in posts or comments, you can still put a
link in your bio, a short description of what you offer and a CTA that
feels authentic. So then when people
click on your username, which does happen more
than you would think, they'll find your offer organic. Now let's talk
about how to track, and we do this with UTM links. Now, RDI isn't going
to give you analytics. So you need to track
the links yourself, and that's where UTM
parameters come in. So let's actually hop
onto Google Analytics, where we can actually build out our UTM link in just
a couple minutes. By simply typing in Google
Analytics UTM Links, we can get to this
page right here. But let's take a second here because what are we even doing? Well, UTM Links
essentially allows us to gain analytics about where
people are clicking our Links. So we get to see where
the traffic came from. In this case, it's
going to be from Rudit, what type of placement it was. So where was this link? Was it in a comment post or a profile and what
campaign it belongs to? Because maybe you're
going to be putting in different links and
different sub dits and you want to put
this as a label. So we can do this in
Google Analytics, starting out with our base URL. So right here, we
have our website URL. Let's say that you
have one landing page that you're consistently
linking people to. We can say that
this landing page, this website here
is example.com. Now, as we go down
to our URL Builder, we can essentially see that each one of these is just going to be a label that allows for
its own individual tracking. So if we want to name a source, then it's going to show us that this came
from this source. Right here, we can do Rdi. So this is going to
tag the link that it gives us and saying that
it came from reedit. Now we can do a sub label, which is going to be
our campaign medium. So let's say this first
sub label is going to be the sub reedit where this link is
going to be dropped in. So I put in entrepreneur here. So this is going to be the
subredit entrepreneur. And you can see with
every single edit that I make down here, it's going to be making our
generated campaign URL. So if I take off this, we get to see the changes
made right here. Then we could go ahead and
tag this last one right here with our campaign name being the place that
we dropped it in. So are these going to be
links that we put comments? Are these going to be link
that we put within post? Where are they going
to go? So here, I'll just name it comment. So now we have essentially
just built our UTM link, and it's going to track us here for each individual
thing that we have. So we can create another
link that's, let's say, going to have Rd
and entrepreneur, but instead of comment,
it's going to be Post. And we can have another one, which is going to be, let's say, red but in a different subredit we could have instead
of entrepreneur, it can be start up. You get to see that you can
take this generated link, and it gives you analytics
that Red it never could. Now, once you have this link, if you want to take
it a step further, to use Bitley or Switche to shorten and beautify the links, you can of course, do that. You can also use
redirect dot link, which also cloaks your UTMs and lets you AB
test destinations, which can be very
helpful if you want to go ahead and test your
landing page design. Just don't get too fancy with your tracking unless
your content is solid. And really, the best
analytics tool is RED its own vote button
because if people up vote and comment, then
you're doing something. No, not all links
are created equal. There are things that
just don't work Rdi, like sales pages
with no value or generic homepage links or learn more buttons that
go to a product page. But there are things that
do work especially well, like free tools, especially
if they're new or niche. Downloadable lead magnets, like notion templates,
checklists, swipe file or free
video trainings or tutorials that
actually teach something, case studies or
breakdowns with no gates, open source projects
or framework. Now, remember, the more read it from the YE link
sounds, the better. So which of these
would you click? Here's my course. Check it out. Or I read a free
notion template that helps you organize outreach.
No sign up needed. See, you want to always lead
with value, not the funnel. Yes, it's okay to
capture emails, but just offer something
that's worth a click. Now, let's wrap this up
with a few golden rules that actually determine whether you'll be successful on RDI. The first of which is avoid
link karma imbalance. If all of your karma
comes from Links, then red it may automatically flag or shadow ban your account. So balance your Link post
with actual conversations. Next is never use
tracking pixels or redirect links that
feel one thing that editors will
certainly do is that they will hover over your
link before clicking. So if it looks like
a tracking shop, then you'll lose the click, and possibly you'll get reported. Next, avoid repeating the same
link across multiple sums. Now, this is the number
one way to get there. If you must share in more
than one sub wrote it, then rewrite the post
to fit each audience. Next, be ready to engage.
Don't just drop and run. If somebody asks you a question or drops a comment, then reply. That's where the trust
and conversations happen. And lastly, you want
to watch your ratio. A good rule of thumb
is about 80 20. So 80% helpful comments and
non promotional content, and then 20% promotional
posts or links, which obviously need to
be strategically done. Alright, reedit isn't anti
marketing. It's anti bull. You can 100% use it to
drive real traffic, build your email list
and grow your business, but you have to earn it. So to recap, only drop links
that solve real problems. Put them in comments posts or your profile based
on the context. Use UTM links to
track what's working, offer lead magnets or
tools that genuinely help, and don't act like
a bot. Be a human. The best red strategy
is long term. Help first, Link second,
and convert third. Next lesson, we
are going to talk about building your
own separate and why that can be your
secret weapon for long term brand trust and content control.
I'll see you there.
7. Should You Start a Subreddit for Your Brand?: Rudi is a massive ocean
of niche communities. But what if none of
those communities are quite right for your brand? Or maybe you're tired
of working around sub redit rules and nods and want to finally build
something that you control. Well, that's where creating
your own subdit comes in. But here's the thing.
Creating a sub redit isn't always the right move. It can be a powerful
long term asset or a dead zone that makes
your brand look inactive. This lesson, we're going
to help you figure out whether you should create
a subredit and if so, when and why it makes sense. So we'll cover why sub redits are uniquely powerful
marketing assets, common wrong reasons
to start one. The three situations where
creating a subredit is a smart move and what success looks like and what
failure looks like. And finally, we'll end with a quick self assessment
to help you decide. Let's go ahead and start
with the obvious question. What's the point of
creating a sub redit? Rredit gives you access to
thousands of communities. So why make your own? Simple, control, trust, and
SEO. You control the rules. There's no more worrying about getting flagged,
banned or filtered, and you decide what gets posted, what links are allowed, and what tone the
community takes. So you build long
term authority. When people find a subredit with your brand name and real
conversations, it feels legit. Even more than a landing
page. You own the audience. Every post, comment,
and upvote in your subredit adds to the
ecosystem, not someone else's. And subredits rank on Google. This is huge. Because reedit threads
often show up on page one for Quon style queries. You've definitely
seen this yourself where you type in a
question in Google, and then the second, first, or maybe even third link there
is going to be to red it. So if your subredit covers these questions that people
in your niche are asking, then you're building
passive discovery channels. So yes, creating a subredit
can be a brilliant move, but only if you approach
it the right way. Here are some bad reasons
to start your own sub. No one is up voting my
posts and other subbed it. So I'll just make my own. This usually just means that your content isn't
good enough yet, and a new sub Bread
it won't fix that. I want to post links all the
time without getting banned. A Link Dump isn't a community. It's definitely just
going to be a ghost town. My brand is launching, so I want to subbed
it with our name. Unless you already have
an audience that you want to engage, this
one can backfire. I mean, everyone says that
I should build a community, so I guess I just should. Redi it requires active
moderation and participation. So don't start one if
you won't show up. Short version, don't build a sub brett out of frustration, ego or wishful thinking. You should instead build one because your audience
is ready for it. So when should you
create a subret? Well, here are three
great scenarios. The first, you already have
a small but loyal audience. So if you've got a few
hundred email subscribers, social followers who
engage with you, customers or users who
ask recurring questions, and a brand that people
talk about organically, then you've got a seed audience. This means that you can
invite people in from day one and kickstart
actual conversation. For example, let's say you run a notion template business. People buy, ask questions,
one inspiration, and a subredit can house
all of that in one place. And they can become a passive
sales engine over time. Now, the second
situation is if you have long form content
that's worth discussing. So do you make
blogposts, case studies, YouTube videos,
courses or frameworks, and do people respond to it? Well, if yes, then a
sub dit can become a community hub for discussing and expanding
on your content. You can post episode
breakdowns, AMAs, related tools and resources, and user feedback
and suggestions. And over time, your
subreti is going to become a self sustaining
knowledge base that's fueled by both you
and your audience. And situation number three
is if you're building a brand that's inherently
community oriented. So let's say that you run a startup with a public roadmap, the Indie app with power users
or a coaching program with a membership site or a product that people
want to modify or expand. Well, in these cases, a sub reta can become your public
community layer, like discord, but SEO
friendly and visible. You can share feature updates. You can answer user questions. You can create sticky threads for feedback or show and tel. The key here is to
think of your subbed as a live layer on
top of your brand, not just a static form. So what does a successful
sub bredit look like? Well, first off, a
successful reddit doesn't need 100,000 members. In fact, some of the
most effective ones have under 1,000, but with high
quality discussions, strong moderation and
consistent posting. So you want to aim
for a few things. The first of which
is a clear purpose. People know why the subbed exists and what they'll
get from joining. Second is going
to be engagement. So at least a few
comments per post. And make sure threads
don't sit unanswered. Next is fresh content. So you or your team post
something at least once a week. Then there's organic discovery. So people start finding it
via Google or other subdit. And lastly, we have
collective knowledge. It becomes a source of truth for your niche,
product or approach. So let's compare that
to a failing subreddit. No posts in weeks,
zero comments, all posts by the same person, and no clear reason to join. You can imagine which one builds trust and which one
just hurts your brand. Now let's go over
self assessment. We'll run through a few quick questions and answer honestly. If most of these are yes, then yeah, you're
ready to build one. If no, maybe you should
wait off for a little bit. Do I have a clear
audience or niche? Do I have at least 100 people
I can invite on day one? Do I already post content
that sparks conversation? Am I willing to post weekly for the first one to two months? Do I or someone in my team
have time to moderate? Is my brand more
than just a product? Does it have a voice or
mission people care about? If you're mostly getting yes
answers, then go for it. If you're getting a
lot of no answers, then focus on building traction inside of existing
sub Bred at first. That's still a powerful
growth strategy, and you can always come
back to this later. Now, we'll cover setup and
growth in the next lessons. So creating a sub Bedt isn't
about just another channel. It's about building a
public home for your ideas, your product, and
your community, right on one of the Internet's
most trusted platforms. It's not for everyone,
but when done right, it's one of the best marketing assets that you'll ever built. And the next lesson,
I'll show us how we can go ahead and set
up our own subredt. Step by step, let's go
ahead and make this happen.
8. Set Up and Customize Your Subreddit: Alright. Now that you
understand how to engage inside of other
people's sub brdits, it's time to build your own. So in this lesson, I'll
walk you through step by step how to create your sub
Bedit and customize it, so it actually looks alive and set it with the
right kind of posts and visuals so that people instantly trust it
when they land on it. So let's go ahead and
get right into this and start by coming over
here into our communities. So we're going to want
to first start off by creating our community, which will then have to put in our community name
and a description. When it comes to actually
crafting our community name, there's a few things that
we want to keep in mind. We want to first, make sure
that it's short and readable. It only gives us 21 characters, which is going to be
more than you should really ever think of putting
within your subbed name. But I would ideally
try to keep it around, let's say, less
than 15 characters. Secondly, we want
to make sure that our community name
is searchable. So you should include
about one main keyword that people would
actually type into Bd. And lastly, the other
thing that we want to consider here is
making it Brandb. For now, I'll just have
the community name as our profile name. So now let's go ahead and
move on to our description. So the description is
going to be the small text that users see before
they decide to join. So you want to make it
short, punchy, and concise. So here, what I
mainly want you to consider is this
three line formula. So you want to make
sure your description has these three things. What's it for, what they get, and your tone or value. So when it comes
to what's it for, you can have
something like this. You can start off with
saying that you're a community where your audience, talk about your topic. So short and simple. And when it comes
to what they get, this can just be share wins, ask questions, and learn from others who are
doing the same thing. Then for toner value, it can something like no fluff, no spam, just real experiences. And really another main
thing that you want to consider here is once you
do have these filled out, you want to make
sure that they sound human and not corporate. Because, yes, we are
marketers on Rudit, but that means we do have to speak the language
of the community. So let me go ahead and put
an example description so you can see this together. So now we can have our
description left like this. Community for
marketers, creators, and entrepreneurs who want
to grow without the fluff. Share what's working for
you, ask real questions, and learn from others
building online. From meditmrketing
and email funnels to content ideas and conversions.
Everything's fair game. So now we can go
ahead and click Next, and we are now prompted to
add in our banner and icon. So this is where we get to
make our subreddit come alive. But this is also where most communities tend to lose people, not because of bad boast, but because the design
tends to scream abandoned. So now, starting with our icon, this is what's going
to appear right here. This is essentially going to be every single place where people are going to see
our subreded name. So our icon is arguably just as important as the
name of our subred. The key things that
you want to abide by here when choosing or creating your icon is
you want to keep it simple, readable and bold because it's going to appear really
small in many feeds. So you can use your logo
mark if you have one or just a bold letter or shape
that fits your brand colors. I say that you should definitely
avoid any amount of text within your icon
because they're just so small that no one's going to be able to read
anything from that. So now I'll just
go ahead and add an icon for a digital
skills Academy. So once we upload it, we'll be able to do some
minor adjustments. Again, if you want to do
any of these adjustments, I'd say that it's best
to do them within Canva instead of
natively within red. But once you have everything
set and good to go, we can hit Add, and we get to
see it appears right here. Our banner on Rdit
isn't going to hold a place of importance
akin to our icon or our name because it's
simply just not going to be seen as often
as those two are. So in terms of how we want
our banner to appear, we don't really need it to communicate any actual
solid information. More we just wanted to sit there and be aligned
with our brand image. So really, just make it look nice more than
anything else. And a great way to
get started with this is to actually hop on over to Canva because they have so many templates for
us to be inspired by. So let's go ahead and do
that. So here within Canva, I just typed in Redit banner. And we have a bunch of different templates right here that we can choose from, right? We have this design right here, someone weightlifting, so a
weight lifting sub bread. Here we have some
Japanese art design, just looks nice here. We have game development, and it's a cool graphic. Here we have tech students. So let me go through
and choose one that seems to be aligned with
our profile picture. I quite like this
one right here. And a great thing about Canva is that we're able to go through and the things that
we don't like, we can just go ahead
and change the colors. So let's go ahead and
do that right here. I'm going to change these blues to a darker shade right here. I'll change the
background color as well. We could have a little
gradient going right there. And I'll change a few more of these colors, and
I'll get back to you. So now and just having
changed those few colors, I think this aligns a lot better with our
profile picture. So I can share here. Now I can download, and then we can go ahead
and upload it right in. So now we have our banner
appearing right above here. We can go ahead and click Next and it's time to
add in our topics. So we only have three
topics to choose from. So we want to make
sure that they are as specific and niche
down as possible. So in our case, what
we can do is if you can't find three that are super niche down and specific
to your sub redit itself, then what we can do is apply the formula of having
one broad one, one mid specific one, and one niche precise topic. Choose from mainly business and finance and education
and career, because looking at
the other topics, we don't have many that are
going to be very specific to the sub dit that
we are building. We can come up here and we can
do studying and education. We can do startups
and entrepreneurship, and we can do business
news and discussion. So now we can go
ahead and hit next, and now we have to
decide what kind of community we want to create here. Do we want
to make it public? Do we want to make it restricted or do we want to make it this is generally going to
be up to you and the kind of community
that you want to create. So in our case, I'm just
going to keep it to public. And now we can click
Create Community. And just with that, a
few clicks of a button, our DS Academy has
now been created. So there we go. We now
have our logo here, and we have our banner
appearing right next to it. So just like that, we've finally
created our very own sub
9. Seed Content and Get Your First 100 Members: Now your sub Beta is set up. The design looks clean. The description
explains who it's for. You've picked your flare,
customized the rules, and maybe even added
some pin posts. Now comes the big question. How do you actually get people to care and join your sub Beta? Well, this lesson is all
about seething content, creating momentum, and getting your first 100 engaged members. Not followers, not bots. Real people who actually engage. So now let's start
with what not to do. The first one is
going to be obvious, but we don't want to
just create a sub Bretta and this is
because most sub Bedits never go anywhere because their creators treat them
like a static website. They post once, maybe twice, and then they wait for
some magic to happen. But that's not how Reddit works. Reddit doesn't reward
being passive. You need to treat your new sub Bedit like it's a party
that you're throwing. If nobody's dancing yet, then you need to be that DJ. You need to be the
hit man, and you need to be the first
person on the floor. Context of reedit that
means three things. The first is that you need to see the initial
content yourself. The second is that you need to engage a real community member. And the third is that you drive traffic from outside Redit to
bring in the right people. So let's go ahead
and go step by step. Step one is going to be seeding five to ten high quality posts. So the goal here is to make
your sub redit feel alive, even though no one else is so before you promote anything, you want to make
sure that your sub bredit has a few things. First, at least five
value driven posts. Few engagement boosters. So polls, memes, or questions. A couple of comment threats. Now, you might be
wondering, how can you have some comment threads when you've yet to have any people
within your sub brredit? Well, in this case,
it's going to be you replying to yourself
from different accounts. Oh, yes, you're going
to have to talk to yourself for a bit in the
beginning, that's okay. So let's look at a few examples of some post ideas
that we can seed with. The first of which can be
a helpful how to post. So here's how I
use X to solve Y. Or you can have a curated list. So top five free tools for
your industry, let's say. Another post we can seed with
is a polarizing opinion. So you can post and
say unpopular opinion. Most people overthink blank. But when it comes to
polarizing opinion, actually make it
polarizing here. Don't just frame an opinion
that mostly a lot of people agree with and call it unpopular because you're
going to get roasted. Posts can be questions. So you can have these
questions to spark discussion. Like, for example, what's the worst advice you've
ever gotten about blank? So here, when you're
using the questions, you want to make
the questions fun. Something that people are
going to be excited to answer. So not just a generic question that nobody really cares about. This should be a thread
that calls for engagement because people actually want to engage in these questions. Maybe your question
can spark some debate. Now, the last two
kinds of posts can be a visual explainer or mean
and a mini case study. So with the case study, you can have a post that's
something along the lines of Here's
what happened when I tried blank for 30 days. So, again, I want to reiterate
what I said earlier. You should be posting from multiple redit
accounts if needed. Now, despite what you may
think, this is actually relatively common early on,
especially for solopreneurs. Don't make it obvious and
don't make it crunchy. Now on to step two,
which is going to be all about using Pin
Post strategically. Your pin posts are your Fundor. So you should use them to
introduce the sub brut. What it is, who it's for. You should use them
to set expectations. Here's what gets posted
here and encourage posting. Drop your wins or
questions right here. For the title, it'll say, welcome to Solo Pur W.
Then for our body text, we'll say, This is your
space to share lessons, mistakes, and wins while
building a business alone. And then you can have some bullet points right
below that that say, post your weekly goals, ask for feedback, and share
experiments or tactics. Then just finish it off with a simple Let's
grow together. So you can see, it's short
and punchy and inviting. Now for the third step, which is going to be driving
the first wave of visitors. Now that your sub
it looks alive, it's time to get
some eyes on it. There are five
methods to do that, order of highest
to lowest effort. The first is going to be
leverage your existing audience. So if you have an account, Linked in following
an email list or maybe a discord or slack
community or YouTube channel, then this is where you launch. And when you do so,
you want to make it sound exclusive,
useful and alive. So let's look at an example. Hey, I just opened a new space for target audience who
are trying to main goal. No spam, just raw insights. Already posting case studies
and tools I use. Join here. Link. And you can even make your early posts feel like
behind the scenes with that, you can invite people
to contribute. Now, the next thing that
I want to discuss here is cross posting on
relevant sub Bedts. So this one's tricky because dit hates obvious
self promotion. But when done right, it can work incredibly
well. So here's how. You want to pick five to seven relevant sub Bedits where your audience already hangs out. Then you want to make a value first post, not just a link. And then at the end
of this, you can then mention your sub
Bedit as a related space. So let's look at an example. Hey, I just wanted to share
a brainstorm of how I got my first five freelance clients using Rdit and Loo.
Hope it helps. Drop your breakdown,
whether it be in video form or in text form. And then at the very end, you can add in a little PS. I've been writing about
stuff like this on a new sub I started for
freelance Growth tactics. Feel free to join if
that's your thing. And then you can drop
your sub Brother. So, it's subtle, it gives value, and it brings over the
right kind of people. Next, you should be joining
sub brdit directories. Some meta subredits are built to help people
discover new communities. So subdits like new reedits
promote and find a reedit. So you can post there once with a compelling reason why your sub Bred is
worth checking out. Again, I want to
stress that we want to make it about value,
not just, hey, join my sub next, we want to ask friends
to join and post. So DM about ten to 15 of your closest friends
peers are past clients and asked them
to do a few things. First, they got
to join this sub. And then once they're
there, they can upvote a couple posts and they can
add a comment or a question. Now, it's nice because
it's a small ask, but it really does help break
that zero engagement curve. Okay. Now for our final method, and that's going to
be adding links in your email signature
website and profiles. So you're already getting
traffic somewhere, so you might as well
direct some of it here. So you can change your
email footer to say join our Rdit community and
then have the link there. You can insert it through
your social links. So something like
Linktree or beacons. And lastly, you can add it into your YouTube descriptions if you're recording YouTube videos. This turns your Redit into a central place where
you can post updates, collect feedback,
and show value. Now we're on to
step number four, which is going to be post
regularly, Lisa first. You don't need to
post daily forever, but for the first
two to three weeks, you should aim to post about three to five
times per week. And why is this? It's because you're training the algorithm. Rdit rewards consistency,
freshness, and engagement. So when you post frequently
in the beginning, you show Rdit that
your sub is active. And you get more chances
to be indexed and search and you build a
rhythm with early members. You should even make a content
calendar if you need to. Mondays can be
question of the week. Wednesdays can be
case study or tool, and Fridays can be Win Thread
or ask me Anything AMA. Remember, we don't want to just be doing this to
an empty sub bred. So if you've yet to get
any people to join, then go ahead and get on other accounts
yourself to make it appear as if this is an active community so other
people can join themselves. Now, another thing
that I've mentioned before is that when
someone replies, you should reply back
for every comment because this really does
help your engagement ratio. Now, for step five,
this is going to be starting member
driven growth loops. Once you have even ten
to 20 active users, you can start asking them to
get other people in the sub. So they can share the
sub with a friend. They can invite
others in their niche and they can drop
their own experiences. You can even run many
challenges within yourself. These ones are quite fun. Because with these challenges
that you can create, they're small asks,
but they help members feel invested and they start posting on their own. That's when your subdit
stopped being just yours, and it starts becoming
theirs, or a whole community. Alright, we've covered a lot. Now let's go ahead and
do a recap of first, we want to see it ourselves, about five to ten posts
from multiple accounts. Next, we want to
make it inviting, so pin clear welcome messages. Next, we want to drive traffic, from your own audience
or from other subunits. Number four is
staying consistent. Post three to five times a week for about
two to three weeks. And lastly, we want
to trigger loops. So use prompts, challenges, and calls to action. So the goal here
isn't to go viral. It's to build this space so good that people
want to come back. And you only need 100 people
to get there, not even. Alright, that's it for this lesson. Let's
go ahead and keep
10. Should You Use Reddit Ads?: It isn't just a
chaotic sea of memes, arguments and cat photos. It's one of the most
underrated paid traffic platforms in
digital marketing, but it's also one of
the most misunderstood. So in this lesson, we're
going to break it all down. We'll cover what makes Rdi ads different from
Facebook, Google, or Linktn Ads, the unique pros and cons of advertising on Rutt. What Rdi ads actually
makes sense, common traps and myths, the three big use cases
that work especially well. And finally, whether red
ads are right for you. Let's go ahead and get started. First, what are Rdit ads? RditAds is RDItselfserve
app platform. So similar to meta
ads or Google ads, but instead, it's
tailored to how RditWs. So you can run promoted
posts that show up in users feeds and
subretiTreads. You can choose
specific communities. You can track impressions, clicks, and conversions
with pixel tracking. And you can run video, image, text, or carousel ads. Sounds familiar, right?
But here's the catch. Redit isn't like the
other platforms, and that changes everything. So Rdit isn't a highlight
reel like Instagram. It's not a search engine like Google and it's not a
content feed like Facebook. Redi is a community
first platform where trust and
relevance are kink. If your ads feel like ads, then they'll get roasted. People on Redit are sharp and skeptical and allergic to spam, but they're also deeply curious
and they actually read. So if you hit the
right tone and you blend in and add value,
then Rdiors click. They come in and they convert, but you have to play
by Redits rules. Now let's get
brutally honest and cover the pros and
cons of red ads. The pros is that they're
hyper targeted by interest. So you can show your ad only
two specific subredits. So it can be the financial
independent subret It can be the three D printing subdi or it can be the interior
design subredt. So, these aren't just
based on vague categories, but instead community identity. And oftentimes, your ICP can live within just
a single subredit. Next, there's super low CPMs, at least in most niches. Because reedit is
still underpriced, you'll often pay less per 1,000 views than on Instagram or next, there's longer attention
spans on Reddit. Rdiors aren't going to
be scrolling as fast as they are on TikTok or on reels. They'll actually read headlines, they'll click links, and
they'll join discussions. It's also great
for niche offers. Redi is one of the few platforms where extremely
specific products, like Keto meal planning for truck drivers can
outperform broad offers, and it's perfect for top of
the funnel and brand lift. So even if users don't
convert right away, your offer is getting visibility among a deeply relevant crowd. Now let's go over the cuts. First off, it's harder to scale. Redit isn't built
for broad targeting. If you're looking
to reach millions, then you'll hit a ceiling faster than on,
let's say, Facebook. Next on Redit, you
got a tough crowd. Bad ads will get called out, so you need to blend in add value or you're going to
tank your brand reputation. The platform is improving, but Rdit's Adbuilder isn't as polished as flexible
as Meta or Google. And lastly, we have
less automation here. So you'll need to manually test your Sub Rdits copy
and creatives. It's not just plug and play. Now it's time to ask
the question, when do Reda ads actually make sense? And along those same lines, who should actually
be using red ads? Well, these all come
down to three things. Your product market fit, your creative approach,
and your goal. Let's go ahead and break
each of these down. First, do your
product market fit. Redit ads work best in a
multitude of scenarios. It can be if you're solving
a specific problem. Or if they're for a
clearly defined niche and that niche is already
active on reddit. Well, let's cover some examples
of some good reeditPdc. Well, it can be a tool for remote workers put in the
sub dit digital nomad. A beginner investing
course can be good in the personal
finance sub. And a science based
skincare brand can do wonders in the sub dit
skincare addiction. Now, let's look at some
bad redit products, and everyone can benefit
generic software. Super hype make
money fast offers. And really, anything
that looks like a drop **** Alley Express item. So your takeaway here
should be that if you can't match your
offer to a subreddit, then red ads probably
aren't worth it. Now let's cover your
creative approach. Because red ads have to be more like native content
than billboards. I mean by this is that often the best performing ads
don't feel like ads. So, for example, I quit my nine to five and built a six
figure freelancing business. Here's what I learned and
how you can do the same. Because Reddit loves stories. They love value first posts. They love advice, data,
tutorials, and transparency. If you're willing
to adapt your tone, then you can crush it. And if you want to copy
and paste the Facebook ad, while you're dead in the water. Now let's cover your
goals because RDA ads are amazing for doing
a lot of things like testing messaging
for specific audiences, generating email leads
with lead magnets, driving traffic to bog posts, YouTube videos,
and case studies, and building early
awareness of new products. So if your main goal is
conversion on a very niche offer, then RDA is fire. But if you're just looking
to throw up retargeting ads, then there are better
places like Facebook. Okay, now let's bring it down
to three classic use cases. So the first use
case is going to be a lead magnet for
a niche audios. So you offer a free
notion template for freelancers to track
their clients and income. You're going to target
the freelance sub brett, the notion subret and
the entrepreneur subret. Your ad copy is going to
say something like this. Freelancers are red it.
Want a dead simple way to track your client's income and goals in one notion dashboard? Well, I made this for myself, and now I'm sharing it for free. Value first, CTA second. You collect emails, build
goodwill, and remarket later. Now for our second use case, which is gonna be
long form story to pre sell your product. So let's say that you built a bootstrap startup to 50
K MRR without funding, and you teach others
how to do the same. You're going to
target the sub dits of startups and small business. So your ad copy can be
something like this. AMA. I built a bootstrap
SAS to 50 K per month. No ads and no investors. I documented every step in a free video if
anyone's interested. This feels like du. It invites engagement and builds curiosity, which converts way better
than a hard pitch. Now for the third use case, which is going to be launching a niche community or a tool. So, let's say that you're
building a discord community for beginner UI, UX designers. You can target the
sub Bredits of user experience and web
design and career guidance. So then the ad copy can
be earning UI or UX, I started a free Discord for beginners to swap feedback
and grow together. There's 300 plus
members already. Come join us. Here you're
offering a social hook, and Rutter's love that. And now it's time to
bust a few myths about. First is that reeditors hate
ads. This is just not true. Rditors hate bad ads, but they love useful honest one. The next is that reedit
doesn't convert. In wrong. Redit just converts different. So you're building trust and interest first and then selling. And lastly, you need to be a
Reddit power user to run at. Nope. You just need to
understand the culture, which we're teaching
you in this course. So should you use red ads? Well, ask yourself
a few questions. Do I have a niche
product or service? Can I write in a value
first, story driven way? Am I okay with slower conversations but
deeper engagement? Do I have a lead magnet, content piece or a
low friction and am I already doing well
on other channels and want to test a
new traffic source? Well, if you're checking at
least three to four of those, then reedit ads are
100% at testing. If you're not ready
yet, then no problem. Focus on organic reedit first. Then come back to paid when
you're ready to scale. Now to wrap up, reedit
ads aren't matching. They won't fix a bad offer
new year work for you. But when used well with the right message and the right subredit to
the right people, they're one of the most cost
effective and authentic ways to reach Nisha audiences online. And the next lesson
we'll break down all the different
types of di ads and when to use each one. So you'll learn the difference between all the
different types of ads, what formats rediors
hate and how to match your ad tie to your
goal. So let's keep going.
11. Understand Reddit Ad Types and How They Work: Last lesson, we
talked about when red ads makes sense and
who should use them. Now, let's dive into the actual types of
RDA ads available. And more importantly,
how they work, when to use them, and how
to make them effective. But it gives you
multiple ad formats, but don't let that overwhelm. Because after this lesson, you'll know when you should use each of them and how to avoid those cringeworthy
mistakes that brands keep making let's go ahead
and jump right in. The first rule is that your ads should feel native to
the reedit platform. So before we dive into formats, I have to repeat
something here that I've said throughout
this course. That's that Redit is not like Instagram or Facebook or
your typical social media. Because here, users expect ads that feel like reeditPosts.
So that means a few things. Minimal branding, useful
or interesting info, a casual tone that fits the sub Rdit and
respecting the culture. So if your ad reads
like a press release, then it's getting
downvoted into obliviion. That's why reedits
best performing ads are structured to look just like Post only with
a subtle promoted label. So now let's actually
get into the formats and the first of which
being promoted posts. So this here is your
bread and butter. Be promoted posts looks just
like organic reeditPosts. They show up in
subbed It feeds or on the homepage and come
in a few flavors. Text only static image, video, and Keras out. And you can also add a
link or a CTA button. And I'll be walking you through how we can actually
create these ads in the next now they work
because they blend it. So if the copy is good, then many users won't even
realize it's an ad at first. That gives you a chance
to earn real engagement, up votes, comments,
shares, and clicks. So, you want to use this when
you want to drive traffic, sign ups or sales. Also if you have content
that fits Redits vibe. And if you're promoting in relevant subredits or
interest categories. So a tip here, just kind of like everything else
that we've covered up to this point is
that you want to use this sub redits lingo tone in crafting your ad and make your headline look like
a normal post title. So it's not clearly
standing out as an ad. And you want to pin the
first comment where you'll be adding in more
context or a CTA. And lastly, avoid hard selling. You want to lead with
value or curiosity here. Now, the next format
are free format. So these ads are
like the Sandbox because you can build
them however you want. You can combine
text, images, gifts, and video into one post and structure the layout
however you want. So it's basically
Redis version of a mini Lanny page,
but inside a post. What situation should
you use freeformat? Well, here, you can use it
if you want to tell a story, if you need to compare products, give FAQs, or to educate. You can also use this if you
have powerful visual assets, but you also want
to explain context. So this ad type is
quite cool because it's the only ad type that gives
you full creative control. So if your offer needs
a bit of a journey, then this is the best format. So when creating
your freeformat, you want to use images or gifts to break up
large chunks of text. Of course, we want
to take advantage of the creative control
that we have here. And when crafting
this, you want to put the most engaging
part at the top, because users only see a preview of this
when they're in feat. Next, we have image ads. Now, these ones are straight up. It's an image, a
headline, and a CTA. So when designing this, the main thing that you
want to keep in mind is that they look clean and feed and they feel very native. If you've ever heard of
a Facebook news feed ad, this is kind of what you
want to keep in mind here. But instead of for Facebook,
you want to have it for red. So these are most
useful if you want quick clicks and a
high visual impact. Or if you're selling
a physical product or a SAS with a simple UI. Or, lastly, if you have great design assets
that's been stockpiled. So why do image ads work? What are the things that
we should be appealing to image ads are clean
and low commitment, and they let the visuals
do all the heavy lifting. So you want to
make sure that the image that you create and the offer you're
trying to communicate align with this purpose. Make sure that they're
clean and low commitment. You're not going
to be selling your $1,000 coaching service here. So now for these image ad tips, you want to keep your
headline short and punchy, and you want to make sure
that the image is crisp and readable on an approach
that you can take here, one that I've actually
seen be quite successful, is you can take this ad
and turn it into a meme. So if you can think
of any way to kind of reframe your offer in
the way of a meme, then this can actually be
a quite successful avenue. Next, we have video ads. Now, the first thing
that I want to note for video ads is that
they autoplay muted, and they can be up
to 50 minutes long. But let's be real. If
you're not going to be hooking viewers in
the first 3 seconds, then they're just going
to scroll past you. So what are the best
use cases here? Well, you can use it
if you want to show your product in
action or if you're explaining something you
can also use this if you've already made short form content for Tik Tok or YouTube shorts. Now, these work because
people will stop scrolling if the first few
seconds catch their eye. It doesn't matter that Redi is typically a text
based platform, because, frankly, ditors do love these high
quality clear videos. Now, for tips on these, the first of which I want to tell you is that you should add captions for sure because most predators are going to be scrolling through
their feed muted. Next, you want to make your
hook visual and not verbal. And lastly, keep it
under 30 seconds. Attention is valuable, so
don't go ahead and abuse it. For the last of the
promoted posts, we have carousel ads. Now, carousel ads lets users swipe through
multiple images, each of them with their
own headline and link. So, you want to use
these if you're showing off multiple
products or if you're doing some kind of
before during after story. This can also be used for doing
a step by step or how to. Now, these ones work because they're interactive
and engaging. If your first image
catches enough attention, then people will swipe. The same way that I said
we could mimify images, we could do the same
thing with carousel ads. So you don't always have to take yourself too seriously
in crafting these. But when you do create it, there's a few things that
you should adhere by. First, you want to keep
it visually consistent. So, this is just going to be aligning with your brand image. But overall, you just want
to keep the same colors, same fonts, make it all look
like it's one kind of story. The next is that you want
to use your first slide as your hook because it's
what appears in feed, and it's what's going to buy that attention enough for them
to swipe to the next one. Now onto our next form of ads, which are going to
be conversation ads. Now, these ones are newer. Reda is leaning into community
style interaction here. So conversation ads
mimic Redi threads where people are already
talking about related topics. These can be within comment
threads or between comments. So yeah, these ones are a little unique and
a little funky. So, you want to
use these when you want comments or
replies or engagement, or maybe you're testing some content ideas and
you want feedback. Also, if you have a controversial or
discussion worthy topic. Now, these work because they
don't necessarily feel like ads because they appear in places where ads
don't typically exist. So they feel like someone's joining in on your conversation, and when it's done well, they're wildly effective for brand
building and warming. For tips here, you just
want to start with a question or
opinion, not a pitch. And of course, the main
thing you want to focus on once this ad goes live is
responding to the comments, because if you just
ghost the thread, then you're not
going to be getting your money's worth at all. Now, in terms of using
this to pitch something, you want to use very soft CTAs, something like here's
what we built. Thoughts? But quick warning
if your ad is tone off, then be ready to get roasted. Next, we have product
and dynamic ads. Now, these ones
are ecommerce folk because you can connect
your product catalog, and then red shows people the most relevant item based
on their behavior or intent. You have product ads where you manually choose the
items to promote, and you have dynamic ads. These ones are where Redit Auto selects and personalizes
them for each user. So in terms of when to use
this kind of ad, it's obvious. If you run a store or
a job shipping site, or maybe you want to
remarket to site visitors. Now, the tips here are going to be quite self explanatory. You want to make
sure that you upload clean product photos with transparent backgrounds and make sure the product
titles are short, no more than two words. Now, lastly, we
have AA style ads. This one's a unique one, but it's one of my
personal favorites. Some brands and creators run
these sponsored AMA ads, these ask me Anything threats. This is a classic
reedit format where you open up the floor and let
people ask questions. So you can promote this
AMA itself as an ad, and if you do it well, it
feels like organic content. So you can use this if you're a founder or expert
who wants to connect. Or you're launching something
new and you want buzz. Or, lastly, if you want a
quick way to build trust fast. The only tip that I really
have here is that you should partner with a relevant
sub redit mode if you can. And don't use the whole
thing as a pitch. You want to actually be
helpful because you're not only speaking to the people
that you're replying to, but you're also going to
be speaking to the tens, hundreds, maybe
thousands of people who are going to be reading
these threads that you have. Alright, so there you have it. This was our lesson on
the types of Reda ads. Now, in the next lesson, we're actually going to go
through and create our own
12. Launch Your First Reddit Ad Campaign: This lesson, we are
finally going to be setting up our first
Reddit campaign. So now that you know
all the different types of creatives and
we can use them, it's time to actually
get right into it. Now, here I want
to mainly focus on simple create and advanced
create because these two are going to be the
most important options for 99.9% of you out. And that's because importing a campaign from Facebook
is probably not the approach that any of you
should be taking because reedit ads are going to be completely different
than Facebook ads. As I've said, just pulling a Facebook ad and
pasting it onto Reddit is going to equal
a lot of ad spend lost. So when it comes to
the difference between the simple Create
and Advanced Create, the things that I'd
mainly focus on right now is going to be the type of ad that
you want to create. Now, I'll be going through the Advanced Create in this lesson, but if we click here
into Simple Create, we get to see that
it's just that we have our creative section
right here where we are required to put in
an image or video, then it's just our
headline and our call to action with our
destination URL. Super simple. Then
as we follow this, we then are led to our
targeting and delivery. So this is going to be, who
do we want this ad that we just created in
our creative section to actually be shown to? Who's our audience? Who do
you want to be targeted. We have our locations here. But really, this is going to be an approach
that you're taking, then we want to do a
custom approach instead of broad because niche marketing is always going to be better. Our interest groups and our
community audiences here, daily budget, and then we're
finishing off with payment. So it's all super straightforward
here in this section. But the reason that
we're not going to go ahead and build ad right here is
because I don't want to include an image or video. Instead, what I want to
do is a free form ad, and to be able to
do a free form ad, what we have to do is
come here into the advanced let's go ahead
and get started here. Now, although this is the
advance creating, don't worry. It's not going to
be anything that's going to be too complicated. I'll walk you through all of it. So first, we have to answer the question of what
is our objective, Is it brand awareness
and reach, traffic, conversions, video views, app
installs, or catalog sales? For us, I'm just
going to keep it to brand awareness and reach. Now, as we move on, we're going to be asked about
our payment method. For now, we can just go
ahead and continue and skip. Now, in our simple create, where we created our ad before
we defined our audience, here, it's going to be where we have to define
our audience first. So when it comes to defining
our audience, obviously, each one of us out
there are going to be putting in different keywords, right, benchmarks for
our audience size. This is super important here
because we don't want to be too broad or too
narrow with our target. But what exactly
do I mean by that? What's too narrow?
What's too broad? Well, in terms of
being too narrow, I'd say the audience
size that is going to be that is going to be
50,000 or below. And on the other hand, anything
that's going to be too broad is going to
be above 5 million. Still approaching either of those two benchmarks
is something that we want to kind
of stay away from. We want to have a little
bit of a buffer zone. So the actual sweet spot that I would say is best
for all of you to aim for is roughly
200000-2 million. So, although it sounds like a large range in the grand scheme of
Reddit it really is not. So for our Reddit audience
here, for this ad, what I want to do is I
want to target marketers. This is going to be a marketing. Let's go ahead and start
off with keywords. So these keywords
are going to help us because it's going
to be targeting editors that are going to be typically interacting with the keywords that
we put in here. So, let me go ahead and do that, and I'll come back to you. So here in the keywords,
I put quite a few. I had digital ads,
content strategy, SEO, social media, email marketing, lead generation, copyrighting, branding, advertising
and marketing. Now let's go down to
our community audio. So with these keywords, you can see that I've put
in quite a few advertising, running ads,
copyrighting, Lee Jen, email marketing, social
media marketing. You see there's
quite a few here, and we get to see that
the audience size is 15000000-18 million right now before putting in any
more filters down here. For now, let's leave this as is, and we can move
down to community audience and interest groups. And we can see if we
ever have to come back here to make things
a little bit more narrow. So with community audience, this lets you pick this specific sub edits where your
ad will appear. So let me go ahead and put in a few subreddits right here, and then I'll
come back to you. Okay, now for our
community audience, I put in social media marketing, advertising, marketing research. We have our audience
size down to 3.7 million to 4.6 million. So when it comes to
actually putting in interest groups for the ad
that we're creating right now, that's not something that I want to do because these ones do tend to be more broad
encapsulating targets, what we've done with our
keywords and our communities right here is we've narrowed it down to be quite specific. So I don't want these
interest groups to then extrapolate this
to a larger audience. So now what we can
do is go ahead and move on to our demographics. So here we can either have global or we can make
them to be more specific. For example, we can just have
to be the United States. And in doing so,
that brings down our audience size to
1.3 to 1.6 million. And this is still
well within our 200,000 to 2 million range. So now as we move on, we can then filter by
a few other things, those of which I'm
not really going to do right now,
we have devices, so we can make this to be
IOS, Android or desktop, and we can even be
specific IOS devices, specific Android devices,
and specific cell carriers. Get very, very targeted on this. But let's go ahead and move on. But auto placements are typically going to be
the better approach just so redit can put us in the
places that it sees us fit. Now, our budget is
going to be quite important here because
we want to pick a budget that's not going to be too little to where
we're not going to be able to take advantage
of the learning phase of this we also
don't want to spend too much on this where we might see that
that's just going to be money because this
ad isn't going to be as optimized as we
may come to know. Now, with that being said,
I'd say at a bare minimum, we want to have roughly
$10-15 per day. But as your audience scales up, if you're going to be
hitting roughly within the two to 3 million
audience size numbers, then there is when you'd want roughly 30 to maybe $50
of ad in doing this, you want to make sure that
whatever budget you settle on, you want to have it running for roughly one to two weeks
before you touch it. So don't worry if you're putting it out and on
the first few days, you're not really getting
the results you expected because there is a learning
phase to these ads. Cutting them off too soon
could really be just having thrown the money that
you already spent into this. So remember, just make
sure that you budget for at least one to two weeks
of a learning phase. Now, let's go ahead and move on to actually
creating our creative. So now what I said
in the beginning of this lesson is that I
wanted to do a freeform ab. So that's exactly what we
are going to do right here. Now, one thing to know
here is that when it's time to actually create our ads, we don't want to just come
here and decide that, you know, we're going to
create an ad off the cut. Because creating an ad
is more than the process of just coming here within
our ads manager on Reddit. Be a process where we go to the subreddits where we
know our audience lives, we learn their language, and we learn the kinds of posts that are
attractive to them. Because running ads on
Reddit is different than really running ads on any
other platform out there. Reddit is very unique and
it's also very, very picky. So this is why I
typically recommend that you shouldn't just be creating your ad
from scratch right. One of the best approaches
is going to be you having posted within these subreddits where
your audience lives, posting tens of posts and seeing the one that
performs the best. And once you find a
winner from that bunch, that is the one that you can
turn into an ad creative. So at least there, you know
that you're going to be throwing money at something that's already been validated. It's not an idea that you are
going ahead to right now. Alright. Now, with that disclaimer out of the way with
that being said, let's go ahead and build our ad. So right now, I just
created our headline. I said 90% of ad copy would
work better as a meme. Now, is this a true statement? Probably not, but I knew that this would definitely
grab attention. So that's why I'm using
this as a headline. Okay, so I have now finished
our content right here. So we have our
headline that says 90% of ad copy would work
better as a meme. And then the content
here, I said. Okay, the headlines
a little traumatic. But after running ads for
a few years and watching way too many of them flop,
it has some truth to it. The best performing
stuff that I've seen and tested
didn't sound clever. It sounded like
someone talking I ran around 10,000 variations
across different brands, and here's what always wins. And I gave here, again, some more value, some
things that I learned. And then the call to action
is going to be a free lesson. So note here that I approach
this ad just as I would any other post on Reddit and I'm not just asking
something from the Reddit. I'm not just asking
something from my audience and giving
them nothing in return. What I'm doing here is framing all of this
with some value. And the content here, I gave
them some value, right? I shared some things
that I learned. And my call to action, again, isn't me just asking something without
anything in return. Instead, it's me giving them a free so what I'm doing
here is just simply compiling their emails
because small as on Reddit are the best
ways to approach ads. So from this point, once
you put the link in here or you can even drop
it in with the comments, you can then just
go to our review. And now we have all of the
information right here, and once we add in
a payment method, all we would have to do is
go ahead and click Publish. So right now, everything
is all good to go. Again, once I put in
a payment method. So there you have it. We have officially built our very own Reddit we did so in the advanced
creative method. So if you ever had any questions about
how we can go ahead and tweak and the
numbers that you need to at least
roughly be within, now you know after
watching this lesson. And remember, don't hesitate
to drop any questions you have about red ads or really anything that we've covered throughout this course. Me and my team will
always be there to answer all of
your questions 247.
13. Write Ad Copy That Doesn’t Get Roasted: It's not Instagram.
It's not Tik Tok. It's not even like Facebook. It's a war zone for
bad advertising. Rtlers won't just
scroll past cringe. Instead, they'll stop,
screen shop, roast you, and make sure you go viral
for all the wrong reasons. Okay, I'm being a
little dramatic here, but, hey, I have seen
this be the case. What I'm trying to
say is that writing reedit ad copy isn't about
just getting clicks. Kind of like how we
approach sub Rudits, it's about earning the right
to even exist on that page. So in this lesson, you'll
learn how to write reedit ad copy that feels
native to Rdit's culture. It gets attention without triggering the
reeditate machine. And copy that drives real
engagement and conversion. So if you get this right, then Redi it can become
your secret weapon. You'll have a low CBC, a high intent and loyal users. And if you get it wrong, you'll be burned alive in the combats. So let's go ahead and make
sure that you get this right. Before we get into
formulas and frameworks, let's talk about why
Redt is so different. On Facebook, you can run cringey before and after shots
and still get clicks. On YouTube, you can interrupt
someone's video with loud talk from Guru and
still drive conversions. But Rdi users choose
what to click, and more importantly, they
don't trust you by default. So your copy has to
not feel like an ad, it has to speak
their language and spark curiosity and
not skepticism. So in short, your ad copy
should feel like a post. So the first rule is something
that I've said before is that you should speak like
editor and not a brand. So avoid sounding like this. Optimize your workflows with
scalable SAS solutions. Or unlock the power of community driven growth
with our platform. Instead, just be normal.
I built a tool that saves me 3 hours a week.
Thought it might help others. Well, let's say that you're
in a sub out freelancers. You can say, Hey, I finally
fixed my proposal process. So, the conclusion here is just sound like a person
and not a PR. Tip here is that
you should write your ad first and
then say it aloud. If it sounds like a
comment that you'd see in a real thread,
then you're good. Now, if it sounds like a
brochure, then you're cooked. Okay, now let's talk
about the hook. Red users are used to scrolling. So your opening
line, whether it's your headline for
sentence or body text, needs to earn the next second. So here are a few high performing styles that
tend to work well. The first is, I tried X,
so you don't have to. And the copy can be I tried four different AI
writing tools for my freelance business.
Only one did it. Second is the Here's
what worked for me. I doubled my Etsy sales after changing just one
thing on my listing. The third is the
redit style honesty. Cold email makes me
feel like a spam, but it's also how I
book 90% of my calls. Four is the Ctraarantake. Everyone says post daily. I stopped and I got
more engagement. And lastly, we have
the curiosity trigger. This one notion page landed me a client every week
for two months. You'll notice that none
of these feel like an ad, but they all do the job. They hook attention.
They relay pain points, and they invite curiosity. That is reedit native
copy in its best. Let's talk about the body. One thing that I have
said and will continue to say is deliver value first. So once they click See
More and expand your ad, you want to deliver value
immediately because you really only have just a few lines to
keep them reading. So the trick here
is that you want to front load your best stuff. Don't tease it out. Let's
look at what not to do here. With our innovative system, you'll learn how to unlock client acquisition
via cold outreach. The better example is here's the exact cold email I used to book three
clients last month. You essentially want to
make them think Damn. If this is what they're
giving away for free, then what's behind Ruta adds and really all the
marketing in general, giving away your sauce is
the play, not hiding it. Now it's time to talk
about the formatting, because we want to use
format that looks native. So Reta gives a
simple text format, and you want to use
it to your advantage. So use bull to highlight
any key phrases, use spacing to break up
all those text walls and use numbered steps or bullet points
to show structure. And finally, you can end with a soft CTA, not a hard sell. After you showed that conversion rate
increase, let's say, from 1.8% to 11.2%, then you would go ahead and say, if you want the
full message flow, I dropped it here with a link. You could also add in one
more line at the end, says happy to answer any
questions in the thread too. See, that one feels
like a red it pose, but it's an ad, and it works. Now, we go a little bit
more in depth in our CTA. The main guiding principle
that you want to keep in mind here is that we want to
make it low commitment. So don't end your ad with
a By now or get Std today. Instead, just try lead magnets. Like, here's the full
guide if it helps. Free notion template
is here with a link. Your CTA should really
feel more like, Hey, I made this thing that helped me. You can have it, too. Because really this makes
people trust you and they make people want to
click and not push back. Now, I want to note
something about images because they're optional. A lot of times they should
stay that and not be used. But sometimes they can be
very useful and powerful. So if you add alas for an image, don't just slap a logo on. Use an image that actually accomplishes an image that looks like it's a
Rdi post screenshot, something that shows
a real dashboard or result or visualizes
something helpful. Because what we want
to avoid here is about anything that
looks like a banner ad, because that is instant
downfk material. Okay, now for our bonus section, and that's prepare
for the comments. So Rdi ads allow comments, and for the most part,
you can't disable them. So you should expect questions,
skepticism, and trolls. So here's how you
should prepare. Be present and respond to
genuine questions. Be human. Don't get defensive or
pin a helpful comment. You can add links,
contexts or short FAQs. But don't fight the trolls. Let them burn out in their home. In fact, good engagement
in the comments can actually boost your ad
performance and credibility. So now let's look
at another example, ad copy that puts
it all together. This one will be an example for a freelancer offering
proposal template. The title will be I finally stopped overthinking proposals, both six clients and two months. The body can say, I used to send long proposals that
looked like term papers. Now, I just signed one notion
link with three sections. Then you'll have bullets here, and it'll be what I'll
do, timeline, and price. Clients actually read
it and sign faster. So here's the notion template
if you want to steal it, and then you just put your link. So just like that, it's clean, simple, click worthy
and read it native. Alright. Now it's
time to wrap it up. So, to write ad copy that
doesn't get roasted, you need to first speak
like Rdior and not a brand. Next, use curiosity
driven value first hooks. Give away real insights fast. Don't tease them. I format
like Redi post, not a flyer. Use soft CTAs that feel like you're
sharing it, not seting. And lastly, prepare for comments
and show up like a hula. When you write ads
that feel like gifts, not grabs, you win. And reedit really does
reward that kind of value.
14. Turn Reddit Traffic Into Email Subscribers: Traffic is powerful, but
reedit doesn't belong to you. What do I mean by
this? Well, your sub Rdit's owned by Redit. Your post history, it's
controlled by Rdit. And your karma is one
account suspension away from vanishing. So if you're building long
term sustainable growth, then you need one
thing, ownership. And that means email. The goal of this
lesson is to show you exactly how to turn
Rdit engagement into email list sign ups
without feeling scammy and without losing the magic
of what makes Rdit work. So, if you've been
following the course so learned how to
create a presence, build trust, engage
authentically, and even advertise
without getting roasted. But now it's time to convert. So let's dive in. So
why email, and why not? Well, let's go ahead and
start with this why. Red It is an incredible discovery and trust
building platform, but it's not great
for everything. It's not great for following up, it's not great for
segmenting leads. It's not great for controlling
your message over time or monetizing now that's where email comes in because
email solves all of that. It's direct, it's owned, it's scalable, and most importantly, it's
also automatable. So when someone joins your list, you can nurture them,
you can sell to them, and you can even move
them across funnels without having to worry
about upvotes or algorithms. So the question becomes, how do we get editors to give us their email,
at least willingly? Well, the first rule to this is you need a damn good reason. Random editor is not just going to sign up to
your newsletter. Nobody cares about updates. If you want editors
to click and opt in, then your offer needs
to be specific, valuable, fast to consume,
and immediately helpful. So this is where lead
magnets come in. And we've talked about
many examples that you can use for these lead
magnets on Redit already, like a notion template that you reference
within your post, a cheat sheet or checklist, a comparison of charts or tools that you
mentioned in the thread, maybe a free five day email course on a topic that's getting
traction within the sub. Or it can be a simple swipe
file like email templates, cold pitches, onboarding docs, things like that
that are going to be valuable to your niche. So as you can see, these
all are direct value. Rditors don't want fluff. They want tools, system, shortcuts, and actually
proof backed info. So if your post gives value and the lead magnet promises more of that value,
then they'll click. So now let's talk placement
because there are three main ways to get users
from reedit to your list. Some of this we've
already talked about, but again, it's worth
mentioning here. So the first place that
you could do this is within the post body
itself when it's allowed. So if the sub Rdit allows it, then you could include the
link directly in your post, but only after delivering
some real value before it. So, for example, here's my
seven step cold outreach flow. Each one includes the
tools that I use, the time breakdown
and actual results. If you want to skip
writing it from scratch, I turn the whole thing into a plug and plane
notion template. It's free for a
download right here. So when we frame it like this, it feels like a bonus
and not a pitch. Now, the next place is going
to be in the top comment. So sometimes posts that include links get flagged
or rate limited. So instead, you're
still going to write your high value posts, but you'll only add your
link within the top comment, ideally, within 30
seconds of posting. This works best when the comment sounds like a
friendly follow up. So, the comment can just read. I turn this into a
downloadable checklist if anyone wants to steal it,
and then you drop the link. And lastly, we have
our profile bio. As you interact with
more people on Redit, this means your
profile is going to be more accessible for
more people to click. So when that is the case, we want to have within our
profile bio our link there. So your bio can
read something like I help freelancers
get more leads. We can then follow that with free template and then
you drop a link there. So, when people click on your name after seeing
your great comments, then they'll see your offer. So we're taking it back
again to UTM links now. So when you're dropping
links from Redit, you always want to use
these UTM parameters so you can track the results
in Google animating. So within Google Analytics, we're able to build
these UTM links super easily as we've already discussed earlier in the course. But it's worth stressing again
because this really is so important because you get so many statistics
from doing so. You can know which subredit
is performing best. You can know which content
style converts more, and you'll be able to
double down intelligently. So now we need to discuss
nurturing the list. So reedit users are smart. They can tell if
you baited them. So what happens
after they opt in is just as important
as getting them on. So the first and
most important thing is when they opt in, you need to immediately
deliver what you promised. So that first email should
just be the free resource. No fluff. And then in the
next following emails, you can then build the
trust and deepen the value. So think short case studies,
walk through videos, and mistakes I made using
this, that kind of stuff. And then after all
of that, you can then do a clear soft pitch. So if you like this, then here's how I can help further,
something like that. And remember,
editors hate sleeze. So even your email
should feel like helpful reedit comments,
not just sales speech. It's worth discussing
a different kind of approach that we
can take to this, that one may call an
advanced technique. And that's to use reeditPost itself as the kind
of pre landing page. So the first step of this
is going to be creating a value packed post that solves a real problem
within your niche. And at the end of that post, you can include a link
to your lead magnet. And then in the
comments, we want to pin a comment that
summarizes the post. And lastly, we want to reply
to comments and add value. So you don't even need
a fancy landing page, just a solid reditPost, a decent link destination
like a Substack gum road, or notion, and a good leap. This approach works
especially well if you're going to be posting
consistently in one niche. So that means that people
aren't going to immediately label you as an outsider and then bring all
the heat to you. So now let's look at
a case study example. Let's say that you're
targeting Indie developers, and you write a post in
the SybrtEntrepreneur, that's titled I launched
Assas last month. Here's my entire
cold email system that landed 11 Beta users. Inside, you're
going to share your step by step breakdown. Near the end, you'll then write. I also turned this into a
Notion Doc with templates, calendar schedule,
and tracking sheet. It's free. If anyone wants to
copy, then here's the link. You then get 400 up votes
in about 2000 views. Now, if just 1% opt in, that's 20 email subscribers. Now, imagine doing that
once a week for a month. Redit becomes a top
of funnel engine that feeds your email
list without any at SPAM. So it's quite powerful. Alright, now before we wrap up, let's look at some common
mistakes that we need to avoid. The first is going to
be pushing too early. So, if your reeditPost
feels like a teaser instead of a real post,
then it won't perform. Next mistake is going
to be asking for emails in the post itself.
So, reedit hits this. You never want to write. Drop your email or sign up here without giving
actual value. Next is going to be
forgetting about the audience editors
love specificity. So don't say free guide. Say step by step notion, tempo to automate X. Now, the last mistake
here is going to be using a generic
newsletter pitch. So, sign up for
tips, won't cut it. Give them something
tangible in now. Alright, here is
your checklist for turning reedit traffic
into email list sign up. First is create a
valuable lead magnet with immediate utility. Next, match the magnet to
the content in the post. Third, place your links smartly in your post and your
comment or profile. Then you want to
follow this by using your UTM links to
track the performance. Next, you want to deliver
value instantly via email. You want to follow up with
trust and not tricks, and you want to think of
RditPost as a pre Lent page. Lastly, always put
reeditommunity value first. If you approach reedit with
respect and real help, then people will follow
you off platform and give you permission to
market to them long term. That is the power
of combining reedit the next lesson we'll
explore how to combine organic redit strategies
with paid ads. So you can amplify
what's already working and scale fast MS
15. Combine Organic + Paid for Maximum Impact: It is a playground for two very different
marketing strategies. Organic marketing,
which is slow, authentic and community
driven and paid apps, which are fast, scalable
and attention grabbing. Now, most people treat these
as two separate parts. But the smart marketers, they combine them to
build trust at scale, test messaging, and double
down on what works. So in this lesson, you'll learn how to bridge
the gap between your organic and paid reedit
marketing strategies. So the two of them work in
tandem rather than in silos. This is really where reedit becomes a true growth channel, not just for attention, but for so why combine
organic and paid? Well, as we've said, paid gives you a few
things. You get speed. So you get visibility
fast. You get data. You can test copy, angles, and CTAs, and you get reach. You can expand beyond
your current audience. Now, from organic, we
get some things that we don't get from paid
dots, like trust. You get credibility from
users. You have longevity. Your posts can rank on
Google and trend again. And there's no budget
pressure, sweat equity. So by combining both,
you can test faster. You can amplify winners, and you convert more because
people recognize you. Now, this is especially
powerful and read it where trust is hard to earn
and easy to lose. Step one is going to be
using organic to validate your message because before
you spend $1 on reedit ads, you need to start with
this organic validation. So, this could look
like posting a guide or story in a target
sub red sharing a tip or tactic
with a clear hook or commenting value
on relevant threats. B here you're
looking for signals, which headline angles get
up fotes, which ideas, get follow up questions, and what gets saved or bookmark. Once something hits, you should then repurpose it for paid. So let's say you post this organically in the
freelancer step by. How I built a five client agency without spending a dime
on ads step by step. It gets 300 up votes
and 40 comments. Here, you just found
a winning hook. Now that there becomes
your ad headline. Now this moves us
on to step two, which is going to warm the
audience organically first. Editors are much more receptive to ads if
they've seen you around. This is why some of the
most effective campaigns start with helpful posts and
comments from the brand. Then launch ads that feel
native to the community. This approach works
because people think, Oh, wait, I know this guy.
They helped me last week. Now for our next tap, it's
going to be taking that first one and kind of
putting it in reverse. And here, we want
to use paid ads for testing and organic for scale. What do I mean by this? Well,
wetter ads are actually a great sandbox for testing because you can run
multiple headlines. You can test multiple
landing pages, and you get real time feedback. So what works in paid, you can then scale
that organically. So let's say one ad headline, beat the others by 300% CTR. Cool. Now, try that as an organic post and
subred start up. SAS or Growth hack. Doing this, you take
$100 of ad spend and turn it into months of high performing organic content. Now, this next step
is a bit advanced, but it's super effective. If you're running eta ads to send users to a landing page, you can use a pixel to
track those Wister. Then by doing so, you
can retarget them with a different ta or you can retarget them with a
YouTube or meta app. Or you can even email
them if they opted in. You can combine this
with our last lesson. You can really even
go full ninja mode. So you can check which users commented on your ad and you can DM or tag them in
relevant subread It's organically later. But keep in mind, you
should only do this if it's 100% not spammy
and healthful. Now for our last, which is to make your organic
subbred a paid. If you followed
our earlier lesson and built your own sub redit, this is where things
actually get spicy, because you can run reedit
ads that send people directly to your sub brdit
and not to a website. This matters because subredits feel safer than sales pages. It builds community
in trust first. And then you can convert
later with Pin Posts, lead magnets,
comments, and more. It's like sending cold
traffic to a Facebook group, only smarter because Rdit already has built
in trust dynamic. I just want to make
sure that your sub Brett has a clear
value proposition, a pinned welcome post, and links to your
lead Magna product. And of course, you need ongoing content to keep people engaged. So when Rudi sees your
content style appear across the platform consistently
and posts comments and ads, you can start to build actual brand association in users mind. So it's a recap. Here's
your roadmap for combining organic and
paid Rdi strategy. First, you want to use
your organic posts to test ideas and ankles. Then you want to warm up your
audience before launching ads and promote existing
organic pros with ads. Then you can take paid copy that works and repurpose
it for organic. You can use pixels and tracking to retarget cross channel. You can send paid
traffic to your subbed to build long term trust, you can keep testing, keep posting and amplify
your top performer. This isn't about ads or content. It's about building a fly wheel where organic and
paid feed each other. So you're not owed
to a campaign. You're building a RD ecosystem that educates,
engages and converts. And if you do it
right, RDT becomes a compound asset in
your growth engine. Next up, we'll wrap
up with a lesson on how to use Redit to
influence Google rankings, one of the most underrated and powerful SEO
strategies out there.
16. Use Reddit to Boost Your Google Rankings: Might be the most
underrated strategy in the entire course. You already know that Redit is powerful for traffic, trust, and targeting, but
you know we can also help you dominate
Google Search. That's right. Redit is one of the most SEO friendly
platforms on the Internet. You've probably
seen it yourself. You've asked a
question to Google, and one of those first websites that pops up is someone else asking that exact question or something at least
similar on Redit. And in this lesson, I'll
show you exactly how to leverage reeditPost and
comments to boost your sites. Google Rankings, build
long term authority, and drive search traffic without spending dime on
Traditional SEO. Let's get right into it. First,
let's understand the why. Well, Redit has a domain
authority of over 90. They also have millions
of indexed pages. There's constant
user engagement, high time on page, and fresh content
every single minute. All of this makes
Google love Red it. So when you post
something on Redit, even a simple comment,
Google notices. And this is especially the case. If it's in a NichaRd
it gets upfrots and engagements and it has
keywords in the title or text. And that poster comment
can start ranking on Google in days and
sometimes even hours. This means that
you can influence Google results indirectly by controlling what reedit content exists for a given keyword. So let's look at
different strategies as to how we can take
advantage of this. The first is owning branded
search terms on Redi. So if you want to know
the easiest way to start, this is going to be dominating the conversation
around your own brand. So, how should we approach this? Well, first, you want to search Google for your brand plus Redi. For example, this
can be course body. Then you can see what comes up. If there's nothing relevant,
then you can create it. You can start with a simple
post and relevant sub bread and entitle it with the exact phrase that people might search. So, for example, is
Course Buddy legit or Course Buddy reviews
from actual users. And then you can write a
helpful breakdown FAQ style, no sales pitch and
let it get indexed. Now, when people Google
your brand with Redt, which does happen
all of the time, you control the mirror do. Better yet, it will
rank on page one fast. Sometimes even before
your own website does. The next strategy is hijacking search traffic in your niche. Now, this one's
bold and powerful. You can create Reddit threads that are designed to capture traffic or specific high
intent keywords in your niche. So, for example, let's
say that you help ecommerce brands with
shipping logistics. You can search Google for Best three PL for Shop If I Red it or Shipping
warehouse read it. Or how to lower
fulfillment costs Red. You'll probably see
a few Reddit threads from maybe three years ago, or maybe some outdated comments. Well, these are gaps
in the conversation. That's your opening. So, make the definitive
post on the topic. Your headline can be
Best three PLs for Shopify in 2025 from someone
who's tested over 12. Or here's what I learned running fulfilment for 20 DTC brands. Or what I'd do differently if I were choosing a warehouse
again. So, it's simple. Add value and include keywords. The next strategy is going to be answering high search
questions before anyone else. So di threads often become the go to answer for
logical questions, especially ones that don't
have great content elsewhere. To take advantage of this,
you can use a tool like Answer the Public also asked or Google's People also ask box. So you can find specific unanswered questions
in your niche, and you can create reeditPosts or detailed comments
answering them. So in cases like these, you want to structure your
post like a mini blog article, your headline, bold subheadings, bullet points, and takeaways. This works because
Google loves concise, structured, helpful content that directly answers
the question. Rdi gives you a shortcut to get that content index without
needing your own block. And again, if the post
performs well, upvotes, save times time on page, it more likely will
stick in the serps. Now, this next
strategy is slept on. If you've created a valuable
reeditPoster common, don't just let it
live in a vacuum. You want to embed that post inside of your blog
articles. Why? Well, it shows Google that there's cross
platform authority, and it helps Google discover
the RditPost faster, and it signals that your reedit
content is worth linking. For example, here's
how one editor describe their results
with this method. Then you drop your lik. And
this turns your blog into a hub that validates your
reedit content and vice versa. Google absolutely loves that
multisource validation. Now, a bonus that I
want to mention here is using Google alerts to
capture opportunities. So you can do this by setting up Google alerts for specific kind of searches like your niche and read it or your
competitor's name and red it or problems your product
solves and read it. So when new red it threads appear that Google is indexing, you'll be the first
to jump in and reply. Means that you're visible before the
conversation gets big, and you can craft a thoughtful, helpful answer that
becomes the default. So you essentially
just ride that Google wave as the thread
climbs in rankings. It's kind of like SEO Judo, because you use
Redis momentum to insert yourself at the
top of the search funnel. Now, here's how
this all compounds. You're not doing this once. You're doing it
strategically over time. Every post you make, every
keyword you include, and every back link that
you drop, it all adds up. Post ranks for three
long tail keywords. Another post gets scraped by AI tools inside it
in Cora or Twitter, and someone links to your
reedit comment in a blog. Suddenly, reedit becomes
the silent engine that feeds your SEL fly reel. So you're not writing
100 blog posts. You're leveraging Rdit's
authority instead. So here's your checklist.
First, you want to dominate your own branded
reedit search results. Then create reedit
threads that rank for niche high intent
long tail keywords. Then answer questions
before anyone else does. You can also embed reedit
content in your blog posts. You can use Google alerts to
jump into new threads early, and you can watch reedit content compound
or cross Google. Strategy is awesome because it costs nothing but your time. And in some cases, it performs better than hiring an SEO agency because it's fast, it's trustworthy,
and it works in.
Adam Taylor, Business Education Enthusiast
