Transcripts
1. 1. Intro: How to grow a YouTube channel? I will answer this by sharing
what has worked for me with actionable items that
you can apply to your own channel after you
have completed this course. I'm in regards and then I create a tech drawing media
some years back, a tech YouTube channel with this 60 thousand subscribers and close to 7 million views. I read a lot of posts
on social media is about small
channels not growing. And the frustration
that you have, why everything that you throw
into it is not working. There's a reason for
that because 0.1% of you that decided to
start a channel will ever get more than
1000s of trimers. That's discouraging, but
is there a way through? Yes, there is. If you decide to apply some of the tips that I'm going to
share with you in this course. I will not keep your
YouTube is not easy, and you'll probably
heard it before. Youtube is not a sprint,
it's a marathon. With that, given
we might as well make your journey as good and comfortable as possible and make every move that you make count towards growing
your channel. I don't want to say this course is not a technical course. So if you're here because
you don't know how to create a YouTube channel
physically on YouTube. This is not a video for you. This is more about tips and the strategy that you can apply to make your channel grow. The class assignment for
this course is to shoot at Channel intro for
your YouTube channel that tells me what it's about. And it goes without
saying that you can use this class assignment video on your own channel
and you should tell your potential audience
what your channel is about. Let's get down to business.
2. 2. Get started: If you're not already have
and your interface of considering get started,
get started today. Upload your first video today. You have to come
to term with that if you're not used
to being in front of camera that your first ten to 20 or even more veto,
they will suck. The good part is that
nobody review them anyway. So it does not matter. What matters is that
you get started. You'll start to
get some practice in front of the camera and you start to deliver your content
when you have just it, it's very important that
you don't focus on. Again, it's very
easy to get caught up in the game about
getting the latest camera, the latest microphone, and
all that sort of stuff. That doesn't matter. You can use your cell phone. A lot of you have
pretty good cell phones and the camera on these
are pretty decent. So just put up maybe the camera on a shelf and
then start recording. That would definitely
be enough to get you started and to get some practice once you decide to up your production quality, it's not the camera that you should start up by
upgrading first, probably because that's
the most expensive part, but it's also the one
that counts the list. The first thing that
I would recommend that you upgrade is the audio. Good audio is essential
to keep your viewers watching the microphone that I'm using here on the channel
that is a road leader, my Pro, that is hooked directly into my Sony
mirrorless camera. This is a rather
expensive setup, but it has taken me
a long time to sort of earn the money through
YouTube to pay for this gear. And you don't need
them to stand out. If you decide to use your phone, you can simply buy an external microphone that
will fit to your smartphone, that will provide much
better audio than the built-in microphone
that's inside the phone. If you want to do something that's a little
bit more advanced, you can go for like an external field recording
like this one. This is a test camp DR.
seven x 07 x from Tashkent. It has an input here that will allow you to attach a lapel mic that you
can put on your shirt. Or you can simply just use
it directly like this. Then it has two built-in
microphones here that is a perfectly suitable
of recording good audio. It even has a one-quarter
inch thread in the bottom that will allow
me to attach it to a tripod. That type of record our records a separate audio track that
is a very high quantity. Only downside to using
an external field recording like this
one is that you have to sync up the audio
track that this one is recording the
video during editing. So maybe an easier approach if you're just
starting out is to buy a microphone
that simply just products into your cell phone. And you can position on
top that will provide much better audio than
the built-in microphone. The next thing is
decent lighting, and that's all sorts of tricks to do that
you don't need to use a studio lamp like the
one that I'm using hand. You can use simple natural light from your windows to light
your scene properly. For inspiration, you should
go online and you should search for three-point
lighting setup. Or three-point lighting setup. That will give you an
idea of where you should head with your lighting
setup and down the road. You can then upgrade your camera for like F mirrorless camera, like the one that I'm
using here where you get a little bit of
blurry background and all that fancy stuff. Those are simply some
ideas that you can pursue. So just to summarize, audio first, then
improve your lighting. And finally, you can
operate the camera quality. That would be my recommendation.
3. 3. Decide what is your channel is about: As you're probably going to
spend a significant amount of time of building an audience
on your YouTube channel, you need to choose a
topic that you are very passionate about
and that you can continue to talk
about for hours. That's very important to
keep the energy up and to be able to produce
consistent content over and longer period of time. One of the major
problems that I see on a new channels is that they
are all over the place. They have a little
bit of cooking, they have a little
bit of racecar, they have a little
bit of family event. The problem is that the content is spread all over the place. One thing that has helped
me a lot is to niche down and focus on specific topics that
people associate fall. By encouraging down and
doing searchable content, you increase your chance of potential audience
finding your own YouTube. Thing about YouTube is the second largest search
engine in the world. And people are
using this all the time for searching
for different stuff. And if you can provide the
answers to people's questions, then they, you would get views. But you need to be strategic about it because you can't just start out by making a video
called how to make coffee. Because then competition will be way too hard and you don't stand a chance to rank in the search results against
the bigger channels. So you need to use
long-tail keywords. What do I mean about that? Instead of how to make coffee, you could say how
to make coffee on my new purchased Italian
espresso machine by using a long-tail keyword, you will, of course, reduce
the amount of search results, but you will also reduce the
competition significantly. Focused on the needs that
your channel is about. Don't be all over the place because if you try to
talk to everybody, you end up talking to, nobody. Adjusts your content to be
unique on point and produce content for your audience
and not to your audience. You need to realize what you
think your audience want and what your audience actually want might be two
different things. So you need to spend
a little time in the analytics behind
the YouTube studio to analyze where people
are dropping off a read your comments and to a requirement
there below the video, get into a dialogue with people to understand
what it is that they're actually
wanted to see under channel mega list of ten to 20 things that
you think about or more if you are capable of doing that linked to the topic that
you're channel is about. The good part is you can
use this video list as video ideas for the
first videos you need to produce for the channel
to get your staff.
4. 4. Create your youtube channel: Now move on to creating
your YouTube channel. If you already have
a YouTube account, it's fairly straightforward to do this because you already
have a personal account. Uploading videos, you can
simply do lead to that account. And if not, you need
to create an account. And you simply do that. And you can either choose
to create a channel for yourself or you can
create one for business. And if you've just started out, I recommend definitely
to do one for yourself. The process is pretty
straightforward, where Google will
take you through the remaining part
of the process. Once you have completed
the sign-up process, you should end up in a
front-page like this. There's one of them, images folder for food
channel that I have. You should see
something like this. And I just need to change the language and so you can
understand what I'm saying. This. If you go in here and
you have the channel, and right now there's not
much on this channel. It's basically an unused one, but it would look
something like this. And from here you can
start uploading videos. And from here you could
do the necessary stuff to get your channel going. No, this is not a
technical video, but I do want to point
out that getting a nice channel banner and a profile photo is something
that I would recommend. Just use a nice cover
photo that you have taken, maybe with your phone or something that is relevant
to what it is that you're doing and use
that as a cover photo if you can't make one of
the fancy ones yourself, if you later decide
to improve that part, you could use services
like Fiverr where you can find freelancers that can
help you do your channel art. When people come and
visit your page, It's like when you invite
people into a store, you want to make sure that everything looks nice and tidy. And if I use the tech
Dawn media as an example, you can see that I had
someone who helped me design the logo for the channel, as well as the channel graphics. So everything matches
up super nice. I still have a little
bit of work to do on the thumbnail design so it
matches the site layout. But as you would experience, you can't do everything at once. Just to summarize, if you don't already have
a YouTube channel, then go to youtube.com
and create one. Create one for yourself. You could always convert it into a brand account later on, then update the channel out. So the banner and the
profile pictures for something that's relevant to
what your channel is about. Then you're basically ready
to upload your first video. What is this going to be about? We got to talk research
in the next part.
5. 5. Research your videos: Researching your videos is extremely important if you're
going to stand a chance against the other YouTube
channels that are pushing out content constantly within the niche that you have chosen. The first thing that you need to do is you need to go to YouTube. And what I normally do is I start up an incognito browser. So I don't have any preferred such records
stored with YouTube. So I would see the
role search result without being chartered by
my previous search history. Previously we used the
example how to make coffee. Let's use that again,
how to make Coffee. Basically studied the headlines of the different videos and try to get a sense of what's working and what's not working. When you are searching
for long tail keywords, you can see you don't
stand a chance he had that channels with 5 million, say 1.5 million views and 3 million views,
4.9 million views. And a lot of you, if you have a new channel, you don't stand a
chance to weigh, rank among these challenges. So what you can do is say, because we are adding
cognitive mode, MM, youtube offers
like an autocomplete. You can use that basically
to help you by using the ABC method to generate ideas for long-tail keywords that people are actually
searching for. It will look, now you're just getting those
out of the box. But you could start by
just putting in an a. Let's see what comes up
there and just scroll down and see is there
anything that sort of, is there anything here on the list that you would like to make media is about and you
didn't replace it with a B. You can continue this process through the alphabet and you can search for headlines and you can make videos about,
and of course, you should make sure
when you pick a headline that then the competition
is not two ps, ef I take this hip
and coffee mega. That was a tough one. That's not what we're gonna do. Let's go back and select, we just pick a random letter. Now, G grounds glaze had tool. How to make coffee
grinder at home. By just adding two more words, three more words to
this long-tail keyword. Instead of how to make coffee, then we're held to make
coffee grinder at home. We see the videos
that show up here. They still have a lot of use, but significantly less
than the other ones. I actually said 39
thousand years, 16 thousand years,
17 thousand views. By using this strategy
that has a much, much higher chance that
you will be able to scratch yourself into
this list of videos. Because everybody knows
if you end up on page 16, nobody will find your video. The whole game, mouse
and kept game is to find a long-tail keyword. Then we precision
is somewhere on the first page of
the search results. You can verify that by
using the incognito mode. When you get a little
bit more advanced, you can use tools to help you. I'm using a tool
called morning framed as developed by very, very skilled guy called nico. He's doing all sorts of stuff to make that journey a lot easier. Then in this way, I can simply just
take how to make coffee and put that
in a search term. And then I get all
sorts of indications. If this is a good
or bad search term, I get common keywords that are being used
for natural channels. We don't want to look there and we're gonna look over here. We can see homemade cold coffee. Just take that one. In this way, I will get a quantification of the keyword or the search phrase
that I'm using. Right now it says, I know if it has an 87
out of a maximum of 100, it's doing very well. That's very high search volume. It basically takes the
key word and then it evaluated on four
different parameters, giving it a great from a to F, where F is the worst
and a is the best. What Rizzi is that the grades, they are not that great. And this is probably
because there is a mismatch up against the tectorial media
and channel audience might have been ranking stuff like drones for a long
time and not so much coffee. This tool is very helpful
to tell you how strong your keyword is and what your
chances outward to rank. I would not stand a chance with this type of keyword
because I need to make sure that I
did these kids sees a DES in all four categories. Him. If I choose something else that is a normal topic on my channel, like your traffic here. So if I select
something like this, you would see that the
result is different. It takes all the
right boxes so far. Good keyword, morning famous, a paid service for around €10 or what does
that 12 US dollars a month. So that might be a
little bit steep. And if you just started out, That's of course there are other alternatives that you can use. One of them is a tube body, which is a plug-in that you just installed in
your Chrome browser. And that can basically help you do a little bit of the same. You can put in a keyword here, and then you can
basically get it to evaluate the strength of this keyword against search
volume and competition. Acrobatics him to make. That can basically
do the same and help you evaluate the
strength of your keyword. There is another
free alternative as to body and that one
is called Beta IQ. Those are basically
competitors and can also help you look
into your keywords.
6. 6. Before you press record: Script or bullet point, your video before
you press record. Also makes sure that the
video include a catchy into middle section and
an outro where you promote some of
your other videos. I see a common
beginner mistake is that you rambling
about all sorts of stuff that is not relevant
to the video. That is okay. When you have grown to a specific size and
people start to have a personal relationship with you and start to buy
into your personality. But when you're just starting
out or YouTube channel, nobody gives up about that. All the stuff about use
your morning routines, brewing coffee, slamming the current all and all sorts
of stuff like that. It doesn't matter. Cut to the chase and
deliver the content. At least in the beginning. You need to get on top
of all the essentials, like catchy titles, like
a very good description, and also a really
nice if thumbnail. And also you need to
consider your tax, tax or less important. Now, the three top things
that you need to be in control of is the title,
thumbnail, and description. Those are where YouTube is scouting for
information to sort of place your video in search ranking in
clickbait a little bit. That really works. One as I know that personally, because that's never
nine videos where I sort of Beta tilde title a little bit or put it to
a little bit more extreme, they performed significantly
better than the other ones. It's okay to do it. The tabloids have been
doing this for years to sort of when the headline, as long as you stay within reason of the topic
that you're doing, it's perfectly fine to do it. It's not okay to add
in pictures with boops and lovely ladies
and stuff like that. Foods are sort of drive
views to your videos. If it's not related to that.
7. 7. How to get views, subscribers and engagement: Find your tribe outside YouTube and Facebook
group and forums. If you pick groups and forums that are within
the topic that you're channel is about that generally interested in the content
that you're producing. Because they're
generally interested in the topic that you are
covering on your channel. This will definitely
run views, promote, but do not spam and
use these groups actively to search
for new video topics. This probably the
easiest way for you to grow your YouTube channel as organic growth on YouTube
is almost impossible. But you need to be aware of protected admins of
these Facebook groups. Essay, if you self promote
too much, we get your band. And how do I know that? I know that from personal experience. Often it's easier and less
intrusive just to engage in the discussions in
these groups and then just slide in your content
whenever it makes sense. For God's sake, don't
do SOP for SOP. And let's support
each other's channels and all that the barracks, because that's not going to help your channel
grow in the long run. You need to realize when
people are asking for this, there might be people that will do this and
good intentions, but they generally not
interested in your content. They're only interested
in us support. And that will harm your stats on your channel and
it would basically limit your growth going forward. So stop doing a sub for SOP
and lead support each other. La, la, la, la, la and all
that sort of fare box. It will not help you. And I'm not saying of course
we shouldn't want support each other if you're good
friends and you're hanging out. I'm just saying that. But as a general approach, this is not a good
growth strategy. Everyone is obsessed
with subscribers, but let me tell you one thing. Subscribers, they don't pay your bills when you're
monetizing YouTube, you are getting
paid according to the views that your
channel generates. Stops does not mean think. The only place where stops is going to be
helpful is to boost your confidence because
it's always nice to be recognized that people have
wanted to subscribe to you. And it can help you to land deals with
companies because they don't understand this
mechanism would views versus a sops. If you can go to M Vendor
and telling them to do it, that you'll have 50 thousand
subs on your channel. Instead of saying
that I have 500, this is more likely to lend
you a deal where you get your hands on some
stuff that you can actually use the activity
on your channel. So don't be obsessed with stops, but try to generate views
on your channel first. If you have the views, you can convert those into subs, not the other way around. Don't compare your personal
results with others. Instead of sitting, being discouraged because a channel that you have been following, or maybe you have starting
out at the same time, it's growing maybe twice
the pace that you're doing. You need to focus on making
content on yourself. Because all the time
and energy that your wastes On Being areas
and the ALA channels, you could use that
actively and put that into new content that will help
grow your own channel. This is not a game
against others. It's a game against yourself. Instead of wasting time
or negative comments, what everybody else is doing, then make your own path. Focus on producing your
own unique content. Build a community. This was one of the
biggest mistakes that I made in the
beginning when I made my YouTube channel that was
not building a community. I thought my task was to provide content and spread it
out into the world. But that was a big, big mistake because getting a
strong community, those are the ones
that will help you inspire you with
ideas for new content. They will current below
your videos and they will share it among the
people that they know. If you see some of
the bigger channels, what is coming for them is that they all have a
strong community. So once you get started and people start
commenting on your videos, then makes sure to reply to
every single one of them. In that way you
respect that they take up time to comment
on your videos. And it's also super nice
that when you start seeing the same people
come back again and again, commenting on your
video padding, you're on a bad
helping your push you forward in your
journey on YouTube. And also tell you when you're going in the
right direction. That is super nice. During the medial, ask your audience to comment
like and subscribe. But don't ask them to do it all at once because they
end up doing nanometer. Don't be discouraged
about the dislikes on negative comments because
once they start to happen, you know that you are
on the right path. You can't please everyone. One easy way to make your
audience a comment below your videos is to ask a simple question
that's easy to answer. That will boost
engagement for the video and against the audiences more likely to
share your content. So make sure to start building
your community early on. You will definitely
thank me for that later. Just to summarize, find your tribe outside YouTube to drive views to your channel. Use big social media
like Facebook, TikTok, Reddit, twitter, Instagram to drive
viewers to your channel. Don't do Sufis up because
that's going to hurt your channels that and your
chances of succeeding. Look of ways to drive views instead of
focusing on subscribers. Once you have the views, you can convert those
into subscribers. And finally, built and
cherish the community.
8. 8. Running an efficient and growing youtube channel: Running efficient and
growing a YouTube channel, be consistent and post
on a regular basis. Consistency is very important because people have very
short attention span. And if you don't post
on a regular basis, they were very easily
forget about you. You also help, you took to understand that you
post content within a specific topic and might get some help from the algorithm
boosting your videos. Probably one of the
hardest one to do, but I would suggest
trying this out for maybe a limited period of time, like three months, and then evaluate the result from them. Make a release plan
for your video. When you have been doing
this for a long time. And this is sort of getting a like second nature so you
know what you need to do. But in the beginning it's
very easy to forget. Especially if you
are trying to push your content to
different channels on social media
that you don't get the full circle around
and promoting your stuff. Make a simple list that will highlight the
points that you need to do, like make the catchy title, the description, the thumbnail. You need to post on this, this and this Facebook group. You need to engage in this forum that address
stuff like that. So you get the whole way around. During a YouTube
channel does not stop with you pressing
the Upload button. There is a whole lot
of work of where promoting your content after you have actually
pushed the video. So make sure that you attract new audience and
people see your stuff. This is unfortunately
the reality bar for smaller creators like me and you that we need to still put in a lot of work
to push the content. It's not like the big channel, say Peter McKinnon, Peter Lindgren and
channels like that. Then when they publish a video, it will automatically
be pushed out to thousands of subscribers. Youtube is constantly
changing and one of the most annoying
things that has happened over the
last couple of years is that YouTube decides which one of your subscribers should get notifications about when
you are posting new content. Because they're
testing all sorts of strategies and how to optimize the revenue of the channels and then
stuff like that. But the downside
is that the people that subtract to
your channel is not likely to get all
the notifications air from you when you
post new content. That is super annoying. You need to take
control of them. I realized that
way, way too late. And the way they've done
that is I've created a website for the tech
drone media brand. And the way that I do
this is that I put up different stuff in relation to the videos that I'm posting
on the YouTube channel. And if people wants to get
access to this content, they need to go to the
website and downloaded. It could be some when
I've been out flying. So it could be from a new drone where
there's sort of a sudden a video clip that the people are interested in seeing
the quality for themselves, or maybe some nice photos
taken with a drone. I put them on this website and then I put it under
the download section. And if people have
to download it, they need to sign up and accept that I sent them
notifications afterwards. You might be thinking,
isn't that a bit sneaky that you're getting
people's accepted this way. But in general, it's not a big problem because they
accept that I sent them notifications
afterwards and then I generally interested in the
material that I'm doing. I've had very few complaints
about this strategy. Actually, people appreciate
that they're getting notified every time
that I upload a video. Smart part here is that the
way that this works is that the block section of this
website is linked up. So every time that I post
something like this, there will be a
notification that goes out to everyone that has
signed up to the website. Right now, my mailing list is around 3 thousand
members that get notified every time
that I upload a video. 3 thousand members does not
sound like much because I have close to 60
thousand subscribers on the YouTube channel. But I was late to the
party building this. And this has actually
only been going on for the last six months or so that I've been working on
building this main list. So this will grow as we go. So that's, that's a
super nice initiative and something that you definitely
should consider doing. There are other ways
of driving people to your mail list other
than making downloads, you can simply put up articles. Maybe you're doing something in a video that will be
better to have as a printed copy that people can bring along if it's a
recipe that you're doing, if you're doing foodstuff, maybe it would be a good idea to have the recipes so
you can print them out. Why cooking? It's not that many
people that uses their phones while
they're cooking. And I'm more confident
using a recipe on paper. So if it's just going
to hear something about picking the best SD
cards, just login. You can see it now that get
access to this article. And I also put in a
nice button so you can download it as a
PDF as a reference. This is also a way to drive people onto
your mailing list. This is definitely something I should have done
from the beginning. One trick that I do normally
when I post a new video is that I sent it out
to people that are getting notified by email. They're getting it like 68 hours in advance before I
publish it on the channel. In this way, I kind of robot the people
that has signed up for the notification that they
get a chance to preview the material before I actually
release it to the public. That is pretty smart
and that could be the reason that you make people subscribe to
your mailing list? I could decide to use
this for newsletters. I do that once in a while, but I'm not a big
newsletter guy and it's just basically
being a repetition of what's being posted
on the channel. I'm not using that
approach, at least not yet. One final remark
about mailing list. Imagine if youtube decided to shut down your account
at some point, maybe you get, I don't know, like a cover of a 100 thousand
subscribers at some point, and YouTube decides to
shut down your account, then you have lost everything. Maybe you have spent
like ten years of building a channel like that, and then you lose
everything like that. That is another reason
to start building this mailing list because
that way you still have contact to the people that actually liked the
content that you produce. This is the closing remark for this course and let's move
on to the assignment.
9. 9. Consistency is key for results: Running efficient and
growing a YouTube channel, be consistent and post
on a regular basis. Consistency is very important because people have very
short attention span. And if you don't post
on a regular basis, they were very easily
forget about you. You're also help you took to understand that you
post content within a specific topic and might get some help from the algorithm
boosting your videos. Probably one of the
hardest one to do, but I would suggest
trying this out for maybe a limited period of time, like three months, and then evaluate the result from them. Make a release plan
for your video. When you have been doing
this for a long time. And this is sort of getting a like second nature so you
know what you need to do. But in the beginning it's
very easy to forget. Especially if you
are trying to push your content to
different channels on social media
that you don't get the full circle around
and promoting your stuff. Make a similar list that will highlight the
points that you need to do, like make the catchy title, the description, the thumbnail. You need to post on this, this and this Facebook group. You need to engage in this forum that are
asked stuff like that. So you get the whole way around. During a YouTube
channel does not stop with you pressing
the Upload button. There is a whole lot
of work of where promoting your content after you have actually
pushed the video. So make sure that you attract a new audience and
people see your stuff. This is unfortunately
the reality bar for smaller creators like me and you that we need to still put in a lot of work
to push the content. It's not like the big channels, Peter McKinnon, Peter Lindgren
and channels like that. Then when they publish a video, it will automatically be pushed out to thousands of subscribers. Youtube is constantly
changing and one of the most annoying
things that has happened over the
last couple of years is that YouTube decides which one of your subscribers should get notifications about when
you're posting new content. Because they're
testing all sorts of strategies and how to optimize the revenue of the channels and then
stuff like that. But the downside
is that the people that subscribe to
your channel is not likely to get all the
notifications air from you when you
post new content. That is super annoying. You need to take
control of that. I realized that
way, way too late. And the way they've done
that is I've created a website for the tech
drone media brand. And the way that I do
this is that I put up different stuff in relation to the videos that I'm posting
on the YouTube channel. And if people wanted to get
access to this content, they need to go to the
website and downloaded. It could be some when
I've been out flying. So it could be from a new drone where
there's sort of a sudden a video clip that the people are interested in seeing
the quality for themselves, or maybe some nice photos
taken with a drone. I put them on this website and then I put it under
the download section. And if people have
to download it, they need to sign up and accept that I sent them
notifications afterwards. You might be thinking my
eyes and that a bit sneaky that you're getting people
to accept it this way. But in general, it's
not a big problem because they accept
that I sent them notifications
afterwards and then I generally interested in denim
material that I'm doing. I've had very few complaints
about this strategy. Actually, people appreciate
that they're getting notified every time
that I upload a video. That's my iPad Air, is that the way that this works is that the block section of this
website is linked up. So every time that I post
something like this, that would be a
notification that goes out to everyone that has
signed up to the website. Right now, my mailing list is around 3 thousand
members that get notified every time
that I upload a video. 3 thousand members does not
sound like much because I have close to 60
thousand subscribers on the YouTube channel. But I was late to the
party building this. And this has actually
only been going on for the last six months or so that I've been working on
building this main list. This will grow as we go. So that's, that's a
super nice initiative and something that you definitely
should consider doing. The other ways of
driving people to your mailing list other
than making downloads, you can simply put up articles. Maybe you're doing something in a video that will
be better to have a printed copy that people can bring along if it's a
recipe that you're doing, if you're doing foodstuff, maybe it would be a
good idea to have the recipes so you can print
them out while cooking. It's not that many
people that uses their phones while
they're cooking. I'm more confident using
a recipe on paper. If it's just going to hear
something about picking the best SD cards, just login. You can see it now
I get access to this article and I also put in a nice button so you
can download it as a PDF as a reference. This is also a way to drive people onto
your mailing list. This is definitely something I should have done
from the beginning. One trip that I do normally
when I post a new video, instead, I sent it
out to people that are getting notified by email. They're getting it
like 68 hours in advance before I publish
it on the channel. In this way, I kind of robot the pupil
that has signed up for the notification that they
get a chance to preview the material before I actually
release it to the public. That is pretty smart
and that could be the reason that you make people subscribe
to your main list. I could decide to use
this for newsletters. I do that once in a while, but I'm not a big
newsletter guy and it's just basically
being a repetition of what's being posted
on the channel. I'm not using that
approach, at least not yet. One final remark
about mailing list. Imagine if youtube decided to shut down your account
at some point, maybe you get, I don't know, like a cover of a 100 thousand
subscribers at some point, and YouTube decides to
shut down your account, then you have lost everything. Maybe you have spent
like ten years of building a channel like that, and then you lose
everything like that. That is another reason
to start building this mailing list because
that way you still have contact to the people that actually liked the
content that you produce. This is the closing
remark from this course, and let's move on
to the assignment.
10. 10. Class Assignment: The class assignment
is very simple. Shoot at 60 to 122nd video, that tells me what
your channel is about and share the video as well as your YouTube link
as the channel assignment. Who knows, if I like when I see, you might get a new subscriber. And of course you can use the
same video on your channel telling you a potential audience what your channel is all about. I'm really looking forward to see what you
can come up with.
Henrik Olsen
