Proven Amazon PPC Class - 2025 Step-by-Step Guide (Part 5)

1. WELCOME to the 2023 Proven Amazon PPC Class! : Hello and welcome to the proven profitable amazon PBC course. If you don't know me yet, hi, my name is Sumner Hobart and I'm so excited that you're here because this course literally has the ability to change your life. I've spent years and literally six figures of my own money testing all different types of strategies out with Amazon PPC, width success. And I can tell you that most people try to make it seem that Amazon PPC is so complex and you have to be this genius, this expert, or an expensive agency in order to achieve low cost campaigns that generate sales. And I can tell you that is simply not the case. Amazon PBC is very formulaic, meaning that if you just copy and paste the exact strategies and processes laid out in this course, you will see an improvement in your performance, just like hundreds of other students have. The biggest reason for Amazon PBC failure is not improper bid optimization or campaign structure or scaling or any of that. But really it comes down to the product itself being advertised. If you have a product that isn't very good, where you have an Amazon listing that's kind of poor. You're going to get terrible results with any marketing. Do you have a product that people actually want to buy? Is it different from other options? Do you have phenomenal images on your listing that looked like they belong in a magazine. Is your copy funny, emotional, lively. Does it sound like it was written by a human being or just another corporation? It sounds like everybody else have you properly keyword, optimize your listing. If you're not sure on any of these, do this first, then moving forward, all of these strategies are absolutely going to help you just crush it on Amazon. And in this course, you're going to learn what the heck Amazon PPC is and how it actually works. A step-by-step guide to setting up every single profitable campaign that you should be setting up, including sponsored product ads, sponsored brand ads, and sponsored display ads. How to set and optimize the right bids for your campaigns to lower your costs while maximizing sales. Extremely comprehensive and fast keyword and product research to capture as many low-hanging fruit as possible. My own personal three-step Amazon PBC product launch process for brand new products and sellers, learn the right way to scale your campaigns using your search term report every month, how to track and know that your advertising campaigns are actually working. And several other tools and templates that I've created for my own business, which I'm giving you for a 100% free, including my Amazon PBC bid optimizer calculator. You can find all of these in the resources section of this video. And you can adjust the speed of each video as well as the sound in the bottom corner. With the purchase of this course, you are also gaining 100% free access to our VIP student Facebook group where you can connect with dozens of other Amazon sellers, myself included. And lastly, I would greatly appreciate if you could leave your honest review about the course once you have a fuel for the material, because there were literally one hundred, ten hundred dollar courses that don't even cover half of what this program does. An honestly so unbelievably excited for you. Now, let's get to it. 2. What Is Amazon PPC & How Does It Work?: So what exactly is Amazon PBC advertising and how does it work? Well, we're going to cover that exact topic in this video. And keep in mind, we're going to be going into a lot more granular detail that'll make a lot more sense of this as we go on. But I just want to make sure I give you a very solid overview of what Amazon PVC is and how it works. So Amazon PBC literally stands for Amazon pay per click advertising. This is an advertising platform hosted by Amazon for the Amazon search engine to where basically as an Amazon seller, I haven't Amazon listing. And I can tell Amazon, hey, Amazon, I want to take my listing and promote my listening for very specific keywords. And I'm willing to pay to promote my listening to these keywords, to basically push my listing up in the search results. So more people see it and more people are searching for my type of product. They see my product, they're more likely to buy, right? So we're spending money to increase visibility on Amazon of our Amazon listing in order to get more sales on Amazon. And what's great about this advertising model, which I really, really like, and we'll go into a lot more detail about it, is that you only spend money when someone actually clicks on your ad. Now, it's not just when someone buys from you is when someone clicks. So a lot of times clicks won't convert into sales and we'll talk all about that. But pay-per-click literally means you only pay when someone clicks on your ad. And how the advertising works is you have a listing, you tell Amazon here's the keywords I want to rank for. I'm willing to pay for those keywords. Push your listing up in those search results. And ultimately the reason for doing that paying Amazon is that your ultimate generate more sales and more profit than whenever you spent, right? That's the whole point. I'm gonna show you exactly how to do that, okay, so that's the technical definition. I know it may still be a little bit difficult to grasp. So I'll just show you a very simple a couple examples. Okay? So there are two big ways. Big types of Amazon ads, okay? There are ads in a search result page, as well as ads on the product detail page, which I'm gonna show you right now. So let's say that I'm accustomed on Amazon and I'm interested in buying a taco holder. What I'll do is I'll go to Amazon.com or amazon dot ca or whatever other marketplace. Go to the search bar type in taco holder, hit Enter. And as we can see, look at this top search result here, right? This is an ad, okay? And specifically this is a headline search ad, okay? And the reason you know that is because you see the sponsored right here, they look a lot similar to your, you know, your own listing, but they'll have kinda sponsored text there and that signifies that it's an ad. Okay, so this is one example of an ad and guess why? So this sellers pay Amazon to get more visibility for taka holder to ultimately generate more sales for the term taco holder, right? It tells me generate more profit. If we keep scrolling down in the search results, you can see here that all of these are also different types of ads as well. These are sponsored product ads or SPAs. So we see, and we know that because it has sponsored here and all four of these right here, they look almost identical to a listing, right? They have the reviews, the price point, they had the title, right to have the image. Everything's the same except this little sponsored and that's the only difference. Okay. And that's only difference that customer see on Amazon when they look at the sponsored products are the ads versus the organic listings. Okay, so that's one example. This is in, this is the example of ads that appear in the search engines page. We can see when someone types in a certain keyword into the search engine. And here's the result. These ads that are being shown are on the search results page. But your ads can also appear on product detail pages. And what do I mean by that? Well, let's scroll up. So let's say just continuing on with his example, I typed in taco holder because I'm interested in buying a taco holder. Okay. I looked through the search results and I see something that really appeals to me, okay, I see an option, so I click on that option and it takes me to the product detail page with the title, The reviews, the bullet points, all of that, right? And what we can do, and if you do this for yourself in and look at this for yourself, is if we scroll down, k was keep scrolling down. I have lot of plug-ins and things like that is we get to the section says products related to this item. And if we see the first option here, this is sponsored, okay? So this is, this is an, another example of an ad, but it's not on the search engine page or the search results page, I should say it's on the product detail page. If we keep scrolling down, here's another sponsored ad. And if we keep scrolling down a little bit more, OK, we get to the products related to this item section. Again here more sponsored ads as well. So basically, and I will show you how to target different product detail pages, the different types of advertising, all of that. But this is just kind of an overview of what Amazon PPC is, what it looks like and just the overall how it works, which is really straightforward. You're paying Amazon to promote your listing to get more visibility for very specific keywords as well as certain product detail pages which we'll talk about more. So hopefully this makes a little bit more sense. Keep bearing with me because I know it'll get easier and easier and more clear as we go on. So but hopefully this was helpful if you have any questions about this or anything else at all, then of course, let me know in the Q and a section and I'll get back with you soon as I can. Hopefully it's helped and go ahead and get into the next video. 3. Amazon PPC Terms Simplified: As you continue on your Amazon PVC journey, you're likely going to come across a set of terms that seem very, very confusing or even scary, but in reality are very simple and also are very, very important to understand. So in this video, I'm going to cover as efficiently as I can some of the most important and common Amazon PVC terminology and simply define it for you so you understand it and can reference back to this video if you ever need a refresher. So I'm just gonna be kinda defining some common Amazon PBC terms in this video and in the future, I'll be showing you kind of why these terms are important and what to do with the data relating to these terms. So we'll make a little bit more sense and I'll show you what to do later. But right now just what they are. And specifically we're gonna be covering bid budget impressions, CTR, CPC, a cost or a COS, and then Rohe's. Okay, so we'll go ahead and begin with bid. So bid is the maximum amount of money you're willing to spend per-click and bid. It is also known as max bid and Amazon PBC. So this is the maximum amount you're willing to spend for every click that you get on your ads. So someone sees your ad, they click with Amazon PVC advertising, that's how you get charged. You charge every time someone clicks. So if your maximum bid or your bid is $1, that means you're willing to spend up to, not necessarily right at $1, but up to $1 every time someone clicks. And we'll go into more about setting your initial max bid in terms of how to optimize your bidding, which is very, very, very important to Amazon PVC on other digital advertising platforms as well. And a lot more detail later, but that's your bid is. Next. Budget. Budget is the maximum amount you're willing to spend period. So there's daily budget, which is the maximum amount you're willing to spend per day in total advertising. But basically, how much do you want to spend on Amazon PVC every day? That's your daily budget, okay, so that's the difference between budgets and bids. Budget is the total amount that you're willing to spend bids or what you're willing to spend per-click. And again, this is up to OK, just because you set, and this is where a lot of people get tripped up. If you set a daily budget, for example, to $10 per day and your Amazon campaign manager account. That does not mean that you will spend $10 every single day. It means you're willing to spend up to $10 a day and maybe certain days he spent $10. But other days you may spend eight or five or even $1. So just keep that in mind, both for your bids in your budgets. These are really, you can think of them as max bids and Max budget, the maximum you're willing to spend forbids it's per-click for budget, it's per period. So per day, you can have a monthly budget that you allocate per month, annual budget, a campaign budget. So this is how much you're willing to spend on this campaign versus another campaign. That's all it is, just the total amount you're willing to spend. Honestly, really, really simple when you get down to it. Next, we have impressions. This trips a lot of people up, but it's very simple. Impressions are views. So if your ad in Amazon PBGC has 1000 impressions, that means it was seen or it was viewed 100 times. This does not mean that a 1000 people saw your ad. It means that you're addressing 1000 times. In theory, there could be one person who just loves your product and looking at your product so much. And one person could be clicking on your ad, or sorry, not clicking on your ad, but viewing your ad and seeing your AD 1000 times. That would be basically a reach of one and impressions of 10000. But again, that usually isn't the case. That's just kind of theoretical because keep in mind that I'm saving with kinda YouTube views. Views are the number or the number of impressions with the number of times, for example, a video see on YouTube, it's not the number of people who see. So hopefully that makes sense. So that's what impressions are. Next is CTR. This is your click through rate. And specifically what is click-through rate? So click-through rate by definition is air. The formula is your clicks divided by impressions, okay? So how many total clicks that you get divided by the number of impressions. So for example, let's say that our ad received ten clicks with 1000 impressions. So we're gonna go back to the formula that's ten clicks divided by 1000 impressions, like we see here. We get a click through rate of 1%. That means 1% of impressions turned into cliques. And generally though this isn't always the case, but generally a higher click-through rate is better than a lower click-through rate, right? So imagine a click through rate of 100%. That means if we had a 1000 impressions, a 1000 people, 1000 clicks, that's every single time we get an impression, we get a click which is, I've never seen that happen in the real world, especially when there's a large dataset. But ultimately that would be amazing, right? That every time or add a scene, someone clicks on it, right where the opposite, if we have 1000 impressions and 0 clicks, we have a click-through rate of 0%. So compare clickthrough rate of a 100% to 0% rate. That means 0, no one is clicking on our ad. So that's not, generally not good, right? So generally higher click-through and is better than lower. But I'm gonna kinda show you different ways of analyzing this metric. And actually, you know, basically instead of just a what Michelle, you what to do with it later in future videos. Ok. Next we have CPC, so they get their CTR and CPC, a lot of the PPC, CPC CTR, right? A lot of words have gotta get mumbled, but, um, just think about it logically. Ctr, click through rate, just think about those kinda letters. What they stand for, CPC is cost-per-click. So PPC is, is pay per click, right? Because it shows that you pay every time someone clicks on your ad. That's all that PDC means. Cpc. And I know there's a lot of overlap is cost-per-click. This is how much it costs you every time you get a click. So for example, maybe you're willing to spend $1 per click, ok, that's what you're willing to spend, that's your bid, okay? But your cost-per-click is $0.50. So you are willing to spend a dollar. But on average, let's say that you spent $0.50 every time someone clicks. Okay, so that's kinda how you can think about it or how it makes sense. It's kind of related to bid. But again, CBC stands for cost per click, and the formula is Ad Spend divided by clicks on your ad. So for example, let's say we spend $10 in advertising and that $10 generates 20 clicks, okay, then what is our cost per click? It's $0.50, okay? Because we have $10 that got us 20 clicks. For example, if $10 got his ten clicks, That'll be a dollar per click, right? Because you spend a dollar for every click here we spent $0.50 for every click, 56 times 20, that's $10. Okay, so again, you can go back to this for reference. It'll make more sense in future videos when we actually apply some of these metrics and learnings. But this just kind of as an overview that you can refer back to. So that's CPC or cost-per-click. And we're almost done. There's only two more. So next we have a cost, which you'll also hear people on YouTube or other places referring to this as a COS. There's not really a right or wrong way. Both are the same and it stands for advertising cost of sale. Apologize that I'm covering that up here, but let me just move myself out of the way. So they go advertising cost of sale, OK. Just to show that. And this is how much it costs to generate a sale. So specificly to kind of simplify this a little bit more, a cost formula is ad spend divided by the sales that you generated from the ad, okay? Because the reality is think about it. You can spend money on advertising just in theory, someone sees your ad, but they don't buy right away. But maybe they tell their friends about this Kuulab they saw and their friend buys a gun just in theory. So you kinda gotta sale from that ad, but it's not really trackable in this case, right? For your a cost, it's your ad spend divided by the sales directly from your ad that you know came from your adds. That makes sense. So to make it a little bit more clear, let's say that we spent $20 on Amazon PPC advertising, and that $20 generated $100 in revenue from advertising, right? So $100 in advertising and sales from advertising, okay? So then would be 20 divided by 100, right? That's $20 divided by 100 or 20 divided by 100, which would come to 20%. And it's expressed in the form of a percentage. And just for reference. So number one, a cos is a very important metric in my view and what I use to optimize and what a lot of other Amazon PVC experts that I'm connected with use for their clients accounts. And generally from what I've seen, kinda industry wide, basically a cost is a great metric to kind of to target, right? So, so everything else is kinda built around. You're a cost or a lot of your decisions are going to be built around you're a cost, it's a key metric to focus on is basically what I'm saying. And in terms of what is a good a cos from industry wise, what I've seen, number one, it depends on your objectives. But even with that being said, I've seen that it's around ten to 30% for my wife and I in our Amazon business, our target Amazon PDCA cost is 30%. That's our goal where I have a client where her goal is 10%. So I'm again, ten to 30% is usually a fairly good range, though it depends completely on your goal. And we'll get more into that in future videos, but just kinda wanted to make that clear and we'll go into a lot more detail about ACO sites. Want to highlight that it's important and just a little bit more information about it. So hopefully telephone, sorry, I know it's over the place a little bit. And then lastly we have rho as or ROS. This is your return on ad spend. Ok. This is basically like, it's, this is a new kind of metric that are newer metric that Amazon is introduced to the Amazon PVC platform used to be a cost was kind of the holy grail is kind of like the most commonly kinda referred to term or one of the most commonly refered two terms in the Amazon PVC community. But recently Amazon's kind of really kind of pushed the ROS metric into our campaign managers, which again, we're gonna talk about more of that sounds complicated. It's really not, it's really simple. So that's why I'm kind of going to touch on it. However, I still like to focus on ACO S. I like that metric better. However, they're very, very similar to each other. A cost and rho as and you'll see why right here. So as we saw before, and let's just go back really quick. 2a cos. A cos is Ad Spend divided by sales from advertising, okay? Ro, As is ad sales divided by ad spend times 100%. Okay? So for example, going back to the same example, right? We spend $20 in advertising and Amazon PPC ads, and it generates $100 in revenue, okay? And then we multiply that by a 100%. So that would be again 100 divided by 20 multiplied by a 100%. That's five times 100%, which comes to 500%. Okay? So a row as a 500% is the same as at a cost of 20% is the same way, just a different kind of metric, a different way of analyzing. And you can kind of utilize whichever metric makes the most sense for you. Again, they're in a way, kind of the same thing, just different ways of portraying the same outcome. Just a different way. But like I said, I prefer ASUS. It's what's been kind of one of the key metrics used by Amazon PBC experts for years now. But this is a new metric. Amazon's kinda introduces a new way of displaying data. So wanted to touch on that. We will cover this in all of these other metrics in a lot more detail and show you exactly what to do with them in future videos. But hopefully this provides some clarity. Of course, if you have any questions about any of these terms or anything else throughout the course, definitely let me know in the Q and a section and I'll get back with you soon as I can. And without further ado, let's go ahead and get into the next video. 4. Amazon PPC Campaign Types: In this video, we're going to briefly touch on the three different campaign types in Amazon PPC advertising, okay? So when you go to your Amazon advertising dashboard and your sellers actual account and you click on create new ad, you're gonna get to a section that looks something like this and it may look a little bit confusing and you don't really know where to go. And we're gonna go to get a lot more detail in future videos. But I want to kind of briefly highlight because I'm sure a lot of you will have questions about this now. So we have, as you can see here, three different campaign types. First we have sponsored products, followed by sponsored brands, and then sponsored display. Because these are the three different ad types that you can set up as of right now within Amazon PBC. But let me kind of explain. So number one, sponsored products, also known as SPA, if you ever visit turned SPA that sponsored product ads or SP is sponsored products. Okay? So sponsored product ads, this is where the bulk of your advertising is likely going to come from. Sponsored product advertising or advertising type is available to every single Amazon seller, or almost every single Amazon seller that has a professional account. Now if you have certain products that maybe are in the adult category, alcohol-related, et cetera, then you may not have access to Amazon advertising period, just something to keep in mind. But aside from those kind of specific instances, or for example, CBD, those type of products, you may not have access. However, other than that, you should, if you have a professional Amazon Seller Central account, then you should have access to sponsored products. Okay, so I get, and we're gonna have a whole section on each of these different campaign type. So first, we have a full module on sponsored product ads, and that's our first module. Next, we're going to be talking about sponsored brands and then finally sponsored display. Now what's unique about sponsored brain and sponsored display or how it's different from sponsored products, is that in order to access sponsored brand ads, also known as SBA and in sponsored display ads known as SDA. You have to be brain registered, which means you need to have an active trademark and then be enrolled in the Amazon Brand Registry program in order to have access to these specific ad types. So if you're not brand registered, it's okay. You still have access to sponsored products and that's again where the bulk of the advertising is going to come from anyway. But if you do have Brand Registry, then you definitely want to be utilizing sponsored brand ads and sponsored display ads. And for those of you who are brain registered, or maybe for those of you who you are in the process of becoming brain registered. Again, we have full modules on sponsored brand ads and sponsor display ads, really breaking down exactly kind of, you know, the different ad types available within these kind of campaigns. And just kinda simplified just couple of things to keep in mind is we sponsored brands. What you can do basically is you have the ability to create ads that have images and video, ok, and in sponsored display. There's a lot of kind of in the works here, but you're able to kind of re-target customers who visit your Amazon product outside of Amazon on some of their kind of partner websites. And you're also able to target very specific ASNs and actually show up right above or right next to their buybacks. Which again, we're gonna go into more detail, but really, really powerful. And get all advertising is powerful if you have access to all the new, definitely wanna be utilizing all. It'll show you exactly how to do that. But hopefully, just have a general overview of kind of when you get into your Amazon Seller Central account and you see all these options, which one do you want to get started with? An inn where everything is. So hopefully this clarifies some things for you. Of course, if you have any questions, let me know and we'll go ahead and get into the next video. 5. Do This Before EVEN THINKING About Advertising On Amazon!: This may be the most important video, the entire course. So be sure to pay attention. Marketing and advertising is an amplifier. And this goes for Amazon PBC as well as anything else. You d okay, but that means is advertising. Marketing doesn't magically change or fix your product. It's not some mystical process. Ah, lot of new sellers. They throw their listing up on Amazon and they put money into PBC. And they're like, Oh, why am I not getting phenomenal on great results? Why is my, you know, my costs so high? Why are my ads so unprofitable? Why, right in so many times I look at their listing and their listing says it all. Okay, if you have a crappy Amazon listing, you will get equally crappy results. The better your listing, the better your results are. And that's why this is very, very important. So to show you a real world example, instead of just talking about it and writing about it, I'm gonna show you. OK, so let me know your thoughts, Okay? You just kind of think this in your in your own head. But look at this product. Okay, so it's a black and green silicone ring. Right? They have four out of five. Well, let's check this right here. Actually, so they have 4.1 out of five star rating. They have 12 reviews. The price points $10 Right around $10. Um, they they have, you know, nothing convincing me to buy over here. And they only have three images. They're pretty much I mean the exact same. I don't understand the difference. Like how this influences me to buy. OK, this is an example of an extremely crappy listing. And hopefully you do better if you if you if you haven't already taken, I have an entire course talking about how toe build out your listing and SDO having beautiful images without breaking the bank. All that kind of stuff. Not trying to push the course. I'm saying, if you don't already know how to do this if you don't have a beautiful listing, just letting you know about that. But this is an example of a very crappy listening. Okay, So what do you think happens when this product goes up and competes with this product? Very, very, very similar. Right? Green and black silicone ring. Look at this right for 4.4 out of five stars compared to four stars, they have 1400 reviews opposed to 12. A better rating. They have more reviews. They have mawr images. And honestly, I would definitely These aren't the best images in the world, to be honest, but they're definitely better, as you can see, then the other even shows this very nice kind of beautiful packaging, more options available as well. But really the reviews on then they're $12 toe $20 versus the $10 price. Points are really not a big difference. And the reality is, guys, it does. The price point doesn't matter as much. If you have a much better product, you should be charging more than your competitors. So so what do think happens when this product goes up against the other in Amazon advertising with Amazon PBC. Okay, this person, I'm gonna you. If they both took my course, I can guarantee you if it's person didn't watch the video, they had come to say, Sumner, your advertising strategies don't work. I'm not getting as good results as I hoped for. Well, that's because you're listing is crappy. That's that. That's you know, I hate to say it, but that's what it is. Okay, where this cellar is gonna get, I can guarantee, get are not guaranteed, but much, much, much, much higher likelihood of getting exponentially better results than the previous seller. Okay, so the exact So they both have, you know, let's just assume they both of my course, they're both using the exact same tactics than both bidding the exact same amount of money they're targeting. The same keywords, the same products, all of that. This cellar is gonna be the other one by far is gonna be so much more profitable. So with all this being said, what does that mean for you, Gautier? After this video, go to your listing right now. Look at your and do an audit. And be honest with yourself. Play devil's Advocate and tell yourself, Could this be improved in any way? Can you improve your images? And it for in this case that they can absolutely prove their images if they're already there like, I would assume that their advertising on the Amazon platform if they are, I guarantee that get better results by, um by improving their images, So can you improve your images? Do you have enough reviews? Just keep in mind, right? What goal you have. If your goal is to use some of the strategies that I laid out to kind of generate some initial sales to generate some initial reviews, and you have zero reviews to start off our only very few just keep in mind. If you only have a few reviews, it's gonna be more expensive. But think about it as you get more reviews over time. Generally again, it depends on other factors, like competition, but generally you can get better results over and over time as you refine and optimize your campaigns. As you get more reviews, you get more sales history and Amazon's algorithm. You'll tend to get better results over time. At least that's what I've experienced. And so it's not something huge to worry about, and it depends on your goals. So you have zero reviews on crafty images and all that. Don't expect great results, right? But if you have, if you have a decent amount of reviews, even like five or 10 you know 4.525 star reviews you know you're identifying you need You have beautiful images. You have really well written. You know, something more like this versus, you know, bullet points that Look, if your bullet points like that, you know that's a problem. They look more like this much, much better, right? Benefits based. All that kind of stuff I have a whole course about That's all. I'm good into too much detail. But your you know, your results are much more likely to be better, right? Very, very simple, very straightforward. But doing on it right now with your own listing, can you prove the images? Can you improve your potentially your reviews first, before you want. Start Amazon PBC on if you if you want to get be more profitable than I recommend getting some more reviews first. But if you're trying to use that PBC to get reviews, you can also do that. That's actually one of the strategies that I'm using. Just keep in mind. You'll start off in a higher price point. It won't met. Maybe even be profitable to start off with. But over and over time, it should become more and more profitable. Okay? Or it can become more and more profitable. Okay, So as I'm saying, images text, all that audit do this first before anything about advertising, cause. Like I said, guys, are you gonna be the one that comes to me to Sumner your results? It's not getting results for my product. We're gonna be this this guy, that's like, somebody. This is awesome. This is This is super profitable, right? Hopefully, that's that's the ultimate goal, Which it has been for me. Very profitable. And I don't have nearly as many reviews. Um, so so, yeah, so do you have right now. Hope this was helpful. Very, very important on what you do that we'll go ahead and get into the next video. 6. Keyword Match Types Explained: In this video, we're going to cover the various forms of Amazon PBC match types. Ok, so just as a kind of brief refresher, right, with Amazon PPC, you have the ability to basically tell Amazon, hey, Amazon, I want you to promote my listing and here's how much I'm willing to spend per bid. Here's how much I'm willing to spend with my budget, okay? For these specific keywords, okay, so you basically say, hey, Amazon, when someone types in these keywords into your search engine, right? To look, looking to buy, I want to promote my listening for those specific keywords. So when they type those keywords in my listing or my ad shows up and then ultimately get clicks and get sales and increase my overall profitability, right? That's just to kind of briefly recap. And if you have questions about that, let me know. But hopefully that's very, very clear. When a lot of sellers don't know is that keywords have different match types, right? There's basically different types of keywords that you can target. So what most people think is that with Amazon PVC, when you target, for example, you're selling a taco holder and you tell Amazon Pam's on, I want to target talk, talk a holder. Keywords, which mean anyone, anytime someone types in a holder and Amazon, then my listing is eligible to show up and get seen, to get clicks and ultimately hopefully sales and all that, right? That's what most people think. And that's not a 100% true. Okay, and here's the reason why. So like I said, there are different types of keywords and these are called match types or keyword match types. And we're going to cover five different keyword match types here. Number one we have exact match. Number two is phrase match. Three is broad match, f4 is negative exact match, and five is negative phrase match. So the first three are, are kind of the most important that I want to cover. So we'll go ahead and get started with that. So exact match, easiest to understand. What this means is when you target a keyword with your Amazon PPC advertising inexact match. That means what? That someone on Amazon has to type in that exact keyword that you're targeting in order for your listing to be eligible to appear in the search results. Okay, so very simple, right? You tell Amazon I want to target taco holders. That means someone has to type in the term taco holder for your listing to even appear or be eligible to appear does. By the way, just because you target a keyword doesn't mean that you'll show up for that keyword. Because for example, let's say that you set a $0.01 bid, meaning like hams on, I'm willing to spend $0.01 per bit. We are, competitors are willing to spend $1 per, per bid. What Amazon's gives a, hey, they're willing to spend a dollar per click where you're only willing to spend $0.01 per click. So we're gonna give priority to them. So usually whoever, whoever's willing to bid higher gets the, gets the sale. And this is something we're gonna cover in a lot more detail later. So don't let that trip you up, but I just want to make very clear now that just because he targeted keyword doesn't mean you're, you're guaranteed to appear in search results for that keyword, it means you're eligible to appear, right? There's a good likelihood that you will. There's different placements and all that, but I just want to make that clear. So again, with that aside, you target toggle holder, your listings eligible to appear only for the term taco holder. Next we have phrase match. So how's the phrase match different. Okay, so let's say you target toggle holder in phrase match in Amazon, not exact match or phrase match. What that means is that you're eligible to show up for every single term that has taco holder in that phrase. So anytime someone on Amazon types in a phrase that contains the words taco holder, then you're eligible to appear for that. So example. Here would be you target, target holder and phrase match. You're eligible to appear for the term plastic talk a holder when someone types that in Amazon, maybe read toggle holder or maybe talk a holder for kitchen, talk a holder, Mexican flag. These are all different keywords because they're all phrases that have the word taco holder in them. Ok, so the benefit of phrase match is that basically you're able to appear for more, more searches. Okay? So you kinda, It's like casting a net. Your net is a little bit broader and you can basically get seen from more keywords, the negative side to phrase match, or the downside of phrase match is that you have less control with exact match. You have a lot more control, but you are also a lot more limited because of your control. And the reality is with exact phrase and broad match specifically your you want to utilize all three mesh types and I'm gonna show you exempt campaigns, specifically honing in on each different match type. So I'm gonna show you all that. But just to keep in mind, you know, which match type is the best there, all the best, because they're all going to be able to get really great results in a very unique and special way. I'm gonna show you how to do that. Okay? So that's exact match, that's phrase match, then moving down we have broad match. And you can kinda tell broad, it's getting more and more kind of broad. You know, your net is getting wider. So with broad match, what happens is, again, going back to the example of Taco holder, if you target the term taco holder or the keyword in broad match, that means that amaz, your, you're eligible to show up for loosely related words to talk a holder. So that does not mean, you know, very similar to the kind of loose. So for example, taco stand. It could be burrito holder on a little bit more broad terms. So again, the benefit is with broad match, you're able to basically identify and find these additional profitable keywords. You're able to get more visibility. But the downside is it's even less controlled and phrase match, it's the, it's the match type where you have the least control, where exact match you have the most control. But on the other side, exact match you have, it's the most restricted and you have the least kind of reach or kind of visibility. That's not really the right word, but you get what I'm saying. The least kind of exposure with broad match, you can have a maximum exposure. So that's kind of how it works. And again, working on a spectrum you have exact, then phrase them broad, kinda working that way. So you can kind of think of it that way as, as kind of exact being more narrow, broad, being broader, and phrases kind of somewhere in the middle. It's kinda like an in-between, between broad and exact. So I know this can be a little bit confusing, so let me know if you have questions. But with that being said, hopefully understand that we're actually going to move to negative, exact and negative phrase, which we can kinda see right here. So since we already covered exact and phrase match, negative exactly negative phrase should be relatively easy to understand. So with exact phrase and broad match, different match types where you can target certain keywords on Amazon. Negative match means you don't want to target certain keywords on Amazon is the opposite. So you kind of think of it as the opposite. So negative exact is the opposite of exact match. Negative phrase is the opposite of phrase match. Was that mean? Ok. So let's say that you added word taco holder as negative exact to one-year campaigns. And I'll show you. And you should also be utilizing negative exactly negative phrase in very, very specific ways. I'm gonna show you the proper way of doing this, because a lot of people do it incorrectly. I get it. We're gonna go into more detail about how to utilize this. But right now I just want to understand. So when negative exact, if you add the word taco holder to one of your campaigns. That means that, that campaign that you will not appear for the word taco holder specifically on Amazon. So if someone types in taco holder into Amazon, your ad is not gonna get shown because you've added this as negative exact. You're telling Amazon Amazon do not show me for Taco holder or the opposite of just regular exact match means Amazon. I want to show for just this specific keyword, okay, so negative, exactly the opposite. It means you don't want to appear for this specific exact keyword. Negative phrase match is you don't want to appear for any phrase that contains a specific keyword. So going back to the talk of Holder example, if you add taco holders negative phrase, that means any phrase that contains the word taco holder in the phrase that your ad will not show up for for that specific campaign. So so yeah, pretty straightforward. So if someone types in, you know, plastic talk a holder, you're not going to be eligible to appear. If someone types in red talk a holder, you're not going to be eligible to appear because they have taco holder in the phrase where for example, with the negative exact match. If someone types in red talk a holder and you have toggle holders negative exact, you can still show up for red taka holder because red talk a holder is not the same as taco holder. There, there are different there are different exact phrases. So if you don't want to show it for red toggle holder, you need to either add talk a holder is negative phrase or you would need to add written, read talk a holders negative exact if that makes sense. Hopefully I'm not over-communicating anything. And we'll dive into a little bit more detail later and show you exactly how to utilize these. You may be wondering like, okay, Sumner, what's the point of negative? I understand exact phrase and broad but what's the point of the negative exactly negative phrase like, how's that beneficial? So number one is just as a random example, let's say you're selling waterproof shoes. Or sorry, you're selling shoes that are not waterproof. That means if someone types in waterproof shoes are waterproof, anything into Amazon, you probably don't want your ads to show up because the reality is there's a lot of times where someone will type in, for example, waterproof shoe and Amazon find your shoes and they think that it's waterproof. So they click on your ad, they buy your product just thinking it's waterproof. And there's a decent percentage of consumers who do this. It gets shipped out. They realize that it's not waterproof and they return the item, they leave a negative review, right? So it's ultimately bad. It's it's the term waterproof for your shoes. It's not relevant. So you wanna make sure, for example, that waterproof is that you're not bidding on any terms with the word waterproof in it. So this would be an example of you could either add waterproof shoe as exact negative exact match, or you can add the term waterproof as negative phrase match because you're telling Amazon when it's negative phrase, hey Amazon, I don't wanna show for any term that contains waterproof because my shoes aren't waterproof. So that's just one specific example and that's usually kinda how it works. So it's irrelevant terms. That's where negative exactly negative phrase can come into play. And also to make sure that you're not bidding on the same keyword twice. So for example, if you're into more detail about that's all always covered that when it comes to it. But hopefully this makes a little bit of sense. This is probably the most complicated things that I find new Amazon sellers and people who are new to digital advertising kinda have. So if you have questions, definitely let me know and I'll be more than happy to kind of reach out and clarify anything that's needed. But hopefully this helps you kind of demystifies this little bit. And that being said, we'll go ahead and get into the next video. 7. The RIGHT Amazon PPC Campaign Structure: So I've received a lot of questions and I've found that there's a lot of misinformation on this very simple topic of your Amazon PPC campaign structure. And we're gonna get into a lot more detail. And I'll actually show you step-by-step what buttons to click where to go to. Actually, you know, physically and tactically set up your campaigns. But this is just a really brief overview. So you kind of know it had the diagram that you can then go and set up campaigns correctly. So I'm gonna show you the proper Amazon PPC campaign structure to set up for maximal profitability and best organization as well. So this is the structure, very, very simple. Ok, so we have our campaign. Each campaign should have almost always, sometimes there's certain cases where it may make sense for this structure to not take place, but in general, follow the structure. It'll, it'll work really, really well for you. So we have the Campaign. For every campaign we have one ad group, and for every ad group we have one add. Okay, so your campaign, that's kind of your overall objective and your budget, okay? So for example, your daily budget for your campaign is $10, you say, okay, for this campaign, I want to spend a maximum of $10 every day for this campaign. Okay, that's the campaign, the ad group side. This is your targeting, so you can target certain keywords, certain lessons on Amazon, or potentially other targeting in the future as well. So this is really your targeting section. This is where you enter in your bit information on and then your ad section. This is actually where, you know, for, especially for sponsored products, to keep things simple. And this is just your Amazon listing, right? Your product listing, that's going to act as your ad, okay? So really it's the bulkier is with the ad group, that's where the bulk of the work is. But what a lot of people do, or a lot of people think is they'll have, for one of their campaigns, they'll have, let's say three different ad groups. Okay, so they have campaign number one, they have ad group 123 and, and of course an ad with each ad group. Okay? And I don't recommend that. The reason I recommend one ad group PR campaign, that's kind of a key here, that key takeaway one ad group PR campaign. The reason for that is when you have multiple ad groups PR campaign, one ad group could be more aggressive than others and basically eat up all of your budget. And two, where the other ad groups don't have any room to be able to perform. So basically one kind of one dominates one ad group could dominate the other ad groups. And ultimately only one of the groups is getting results where if you break them out to where instead of having one campaign with three ad groups, you have three campaigns and each of those campaigns has one ad group. So again, you still have the three ad groups, but they're broken out into separate campaign. So Campaign number one ad group number one campaign to add group to campaign number three, add group three versus campaign one has ad group 123. And the benefit of breaking them out and having one ad group PR campaign is this gives you more control. And it allows, for example, if one ad group, it might be profitable, but it may not be very aggressive in terms of its spend. And if that was lumped in with a much more aggressive ad group, that it basically would get overshadowed. The stronger the more aggressive ad group would eat up all the daily budget from the campaign. And the little kind of seed would have no room to shine and grow, right? When you break them out and kinda give them all their own budget, all their own kind of I don't know, a room to play basically is the best way he kinda describe it. And like I said, it'll make more sense when we actually dive in, in, in and go through it. But there's just something good to know. And I've received a lot of questions about this. So I want to make a video specifically about the correct campaign structure. Really simple, best in terms of reporting and gives you the most control. And then ultimately, what does that do? Ultimately improves your profitability or should improve, greatly increase your, your ability to run profitable campaigns. So hopefully, that makes sense. And we'll get it a lot more detail later. But if you have questions, let me know and let's go ahead and get into the next video. 8. What Is Your Goal? (MUST WATCH!): So before we spent any money whatsoever on Amazon, PPC or any other advertising or marketing for that matter, we need to be crystal clear on what our goals are. So Amazon PBC IS a marketing or advertising tool that can be used in a variety of ways. And in order to kinda know, people ask me all the time, it's summer washing my target a cos b, which in my bids b is, do my numbers look good? All of these questions, and I always go back to, it depends on your goal. What's your goal? Okay, so we're going to cover that and hopefully I'm going to help you determine what your goal is with your Amazon PPC advertising and provide some perspective that you may have never thought about before. So let's go ahead and get to it. So I'm going to list three common goals that I see for Amazon sellers and myself included that you can consider being kind of your main objective for your Amazon PVC advertising campaigns. And keep in mind that this can change as time goes on as well. So goal number one, increase rank, and this could also be increasing reviews as well. So let's say you have a brand new product on Amazon. You're trying to increase visibility, sales, increased keyword ranking, and ultimately also gets some reviews to improve your conversion rate. So during this phase, right, if this is your choice, you may be willing to spend more on Amazon PPC and maybe even be unprofitable during this period. Just skip that. The initial sales in rank, right? So, so during this phase, right, if it's something you choose, should keep in mind that, you know, maybe you're willing to not be profitable for certain period of time with your Amazon PBC, maybe you're more worried about rank and getting sales over your profitability. So just kinda keep that in mind that that might be kinda your goal. And for us, that's usually our goal and we launch new products, we want to be either at or a little bit maybe above breakeven Akos, which means basically, you know, every product that we sell on Amazon has a certain margin, right? Maybe usually around 30%. That's kind of a pretty standard a margin for fiscal products on Amazon. So for us, if we launch a new product, 30% profit margin then usually were willing for our ACO sets or Amazon advertising cost of sale to be at or maybe a little bit above, are a cost in order to get rank, you know, sales and all of that because there's so many considered it. No right answer. It's up to you ultimately. So that's kinda one. Goal. Number two is maximizing advertising profit. So this is one of the most common that people think. And what people usually come to me with and say, Hey something or how can I get a 20% advertising costs of sale, 10% advertising costs of sale, 5% advertising costs the sale, which is definitely possible and in a lot of cases, um, but all kinda share one more goal with you that might change your perspective a little bit. But basically with this objective, you're trying to make your advertising as profitable as possible. So years want profit for us. You're really cares much. You maybe want a few additional sales every month. But we want to make sure that those additional sales are very, very, very profitable. Okay? So there's kind of focusing on the campaign manager side of things that your campaign manager ACO S is maybe as low as possible or very, very low. And the last objective, which by the way is my wife and I's personal objective with their own businesses. For most of our clients as well, is to maximize total profit. That is my goal. I want more money, period. That's all I care about. Right? Well, not all I care about, but in regards to Amazon PPC and my Amazon business, that's a very, very, very important, right? So what I mean by that is I have kind of a graph to demonstrate. And let me just kinda move my head out of the way a little bit here. Okay, is so in the first column we have PPC spend middle column we have our kind of advertising cost of sale from our Amazon PBC. And the final column we have our total Amazon profit or total profit from our Amazon products. Just hypothetical. However, this demonstrates an actual study that my wife and I did. Looking back at the past 365 days, we looked back at our revenue and profit numbers as well as or Amazon PPC spend. And what we found basically with something very similar to this, which, which we'll cover. So think about this. What would you choose? All right, and this is, an exercise is going to help you determine your goals. So you have two options, either row one or row two here, okay, so row one we have, you could either spend $1000 on PBC with 20% a cost, which ultimately in the end generates through all your advertising and marketing efforts and everything, you generate $5 thousand, maybe within this 30 day period from in profit on Amazon. Okay, so that's option number one. You spend a $1000 in Amazon PVC with a 20% a cost and $5 thousand in total Amazon profit, not from your advertising, just total profit, okay? In option number two, you could spend $2 thousand and Amazon PPC with a 30% ASUS, which let's say that if your profit margins 30%, your advertising cost of sales, so your costs us 30%. That means you basically your advertising, you didn't make any money or lose any money on your advertising. But you look at your total profit and find that you generate $6 thousand and total profit. So basically at the end of the day, you're, you're kinda the question. My mind personally is, would I rather have $5 thousand in profit or $6 thousand in profit? Personally, I run out of $6 thousand in profit. And sometimes, and like I said, when my wife and I found, is that with our Amazon PBC advertising, when we were getting, when are a cost was closer to break-even, meaning basically, when we were closer to 30% instead of 20%, we're actually generating more total profit from our Amazon product sales than when it was lower because we are able to spend more money. That basically spending more money getting more clicks, relatively more sales. What that does is you can actually increase keyword ranking for very specific keywords when he get more sales right? That can translate into more reviews. That's more people that have your product that might rave about your product on social media. You know, if you get to the hand has been influenced or they can blog about it, make YouTube video about it more, more kind of organic reach as well. So basically, basically, at the end of the day, the more money that we're spending on advertising, the more our total profit was increasing. And know, getting closer to breakeven. Okay, so it's not like going crazy, just spending a 100% in cost, right? But getting closer to break even. And that's what we found. And I would encourage you to do the same exercise. So basically, look, go back through your Amazon sales history and look at your own with my face back here. But look at your Amazon PPC spend per month compared to your total profit for that month, as well as your a cost. And it's kinda compare month by month as well as looking at the past year and just kind of see where we're months where you had to hire a costs are spending more on advertising, more profitable or less profitable. And this is an exercise that you need to do for yourself. I'm not just saying that this is going to be the case all the time that the more you spend on advertising, the more profit you'll make. But it's definitely exercise that you should go through. Again, this is my personal overall goal. Now, it might change, like I said in the beginning when I'm kind of launching a brand new product, trying to establish rank in sales, I might be willing to go above breakeven, so maybe go above 30%, maybe 40% or something like that. But however, in the end and after the first month of rank of launching or and so on, right then I'm my goal is to try to get as close to break-even Akos as possible. So my goal is to get as close to 30% where a lot of sellers, their goal is to get down to 10% or is close to 20% as possible to be profitable. So that could be a great goal. Just look at your own data and just kind of do your own testing if you're a brand new seller and this is a brand new product, then just be mindful of this and just kinda testing and keep tracking things as time goes on. And look at your numbers and look at how your Amazon PBC IS driving total profit. That's all I'm saying at the end of the day. So I hope you found it valuable. It may still seem a little bit confusing right now, but hopefully things will become much more clear as we go into more videos here in the course. And of course, if you have any questions about this or anything else, let me know in the Q and a section, I'll be more than happy to help you with your business goals. And with that being said, let's go ahead and get into the next video. 9. Selecting The RIGHT Starting Bid: So what is the right bid to set for your Amazon PPC campaigns? This is a question that I get a lot and I think a lot of people are over complicating things. So just to clarify, remember, that bid is the maximum amount of money that you're willing to spend every time someone clicks on your Amazon PPC ad, okay, that's what a bid is. And when you set up your first campaign, Amazon is going to ask you how much. You're going to ask you for your max bid. What is the maximum amount of money you're willing to spend per click? And a lot of people get tripped up by someone, or what should I enter here? What's a good bid to start with? So there's two things here. There's going to be your starting bid. Your bid is actually going to evolve and change over time. Certain months it's gonna go hire certain months it's going to go lower. And the reason for that is demand is going to fluctuate. Level of competition is going to fluctuate and a lot of other factors. And I'm going to show you exactly how to adjust your bid in the Amazon PBC optimization module of the course, I have a full step-by-step guide on exactly how to go into your Amazon PPC campaigns and ultimately scaled up keywords and product targets that are, that are profitable and scaled-down keywords in products that are unprofitable to. Ultimately, you can generate more and more profit, more and more sales and better results as time goes on, okay? The reality is, bids change with time. There is no perfect bid that you just set and then leave it and send it. It's going to change on anywhere from a weekly to monthly basis. Okay. However, with that being said, what we're gonna cover in this video is setting your starting bid, okay? So this is where you're going to begin. Alright? And there's a few different ways to think about this, and there are different tools out there. For example, there's tools like helium ten and others that will give you an estimate for each keyword what the suggested bid for Amazon PBC should be. However, I don't recommend you don't need to go and pay for any tools. It's not, you know, why we're here. And there's actually a way that you can get a general calculation or a rough calculation within Amazon itself. So two things are kind of consider. The higher your bid is going to be, the positive of that is potentially more sales than downs anymore clicks, impressions, and I'll bet, but the downside of having a higher bid means maybe less profit. So that's on one end, is having high bid. On the other end, you can have a low bid, okay? The benefit of having a low bid is because you set your bid lower, your cost per click is going to be lower. That could likely mean maybe more profit, lower cost-per-click. But the downside is maybe not as much data, maybe don't generate that many sales. Maybe you don't collect that much data that, that many impressions or clicks. Okay, so just keep that in mind. Number one, that there's kinda, the higher it is, there's positive and negatives to it. And then the lower than your bid there's positive and negative. So you need to analyze your goals. That's how are you going to know? And then I'm gonna show you how once you've identified your goal, then how to kind of maybe determined your exact bid. So number one, do you want, are you more worried about or do you want it rank Launcher product, get more sales, get reviews quickly, then maybe you want a higher bid. If you want to, you know. Create new, very profitable campaigns and maybe slowly scale up and something that I tend to like to do with all of my own products, then you may want to start with a lower bid, okay? And the reality is what is a low bid? What is the high bid? Completely depends on the product category, and I usually hate using the word, the words. It depends. But it is absolutely true in this case, you know, suggested bids or kind of a good starting bids, can completely vary by category. If you're selling, you know, if your competitors are Nike and Adidas and you're selling running shoes versus, you know, maybe you only have two real direct competitors on Amazon. The greater the competition, the more you're likely to spend, the higher your bid is going to need to be, to be able to compete and the lower Earth and the less competitive to lower your bid. Okay, so if you're in a more competitive market, just expected me to spend more, I have a higher bid if you're a less competitive market, which Mark is that I like to operate in, and then maybe a lower bid. And to get that, what is high or low completely depends, but how you can identify. And finally, kinda answering the question for you is what you can do. And I'll show you where this is in. The following video is, you'll get to a section in when you set up any of your Amazon PBC campaigns, if it's an auto campaign, exact campaign or anything else, you'll get to a section where Amazon's going to ask you to set your default bid. This is your starting middle case or the set default bid. Just think of this. This is your starting bid where the starting point, okay? And what's great is Amazon now provides data into based on your product listing, based on competitors, based on specific keywords that you're targeting and some other factors, they're gonna give you a range. So what we see here, right, if we look at this example, I literally took the screenshot from my own account is that we have a low, high, and medium range. Okay? So basically Amazon suggesting based on all these factors, level competition, the keywords that I might be targeting, my product sales history, conversion rate, all these different things that we don't even know about that are kept secret by Amazon. They give you an estimated, suggests a bid. They give you a low. So this is kind of at the low end and where they recommend, hey, and you may still be able to get sales, but it may not be a ton. A ton of sales may not be a ton of clicks or impressions. Maybe somewhere around $0.86, then they have a high of, hey, this would be very, very, very competitive. You'd be very competitively. Bid, you'll generate a lot of clicks by a lot of sales, but it may be a little bit more unprofitable, Amazon. So I'm going to tell you that, but I'm telling you that. Okay. And then they have somewhere in the middle and that's why it's highlighted in blue and it might be in another color. But this is the suggested bid by Amazon, somewhere usually in the middle of the low and the high. So they can kind of think of it. We have low, middle, and high. So again, if you want to be more aggressive with your Amazon PBC, that's why I said you need to really understand your goals first with Amazon PBC, then your goals are going to direct everything else that you do, okay? Otherwise, if you haven't done yet, go back and really write down what are your goals and be as specific as possible. If you want to be more aggressive, then look at the Amazon suggested bid, maybe bid somewhere towards the higher end. If you want to be a little bit more conservative, go toward the lower end. And if you really want to be conservative and like hey Sumner, I just want to set up a bunch of campaigns and just maybe generate a few profitable sales every month. And you start there and then scale up from they're slow and steady, which again something I like to do. Then what I'd recommend if you want to be a little bit more conservative and start slow and just keep in mind that you may not get a ton of impressions or clicks right off the bat, but you're willing to kinda slowly, unprofitable, very profitably increase. They recommend starting somewhere around a twenty-five cent bid to 57 bid. I get it's going to depend on the product to more competitive your product is, then the less impressions, clicks, and sales you're gonna get. But for a lot of my products, I have lots, dozens and dozens and dozens of keywords in products that I'm targeting. And I'm able to get sales at $0.25 a click for those sales. So very, very low compared to especially the average with Amazon. So I'll just start at around 25 to $0.50, somewhere in there. And then every week I'll slowly increase my bid by, you know, maybe around 20% and continue to do that until I start seeing more and more sales coming in or the sales and profit numbers that I want to see coming in. And all that's covered by the way in the bidding optimists or the weekly and monthly optimization module here in this course, we go way in depth about it so you don't need to worry or write anything down to what we'll be covering that in depth. Again, this is just a starting point. So just a couple things to consider. If you want to be a little bit more like really, really kind of profitable and make sure that you're slowly and steadily increasing 25-50 percent bid. Otherwise, look at the Amazon suggested bin. And also aside from that, there are other tools that can kind of help you maybe estimate like helium ten, I believe has this functionality though I haven't used it because I had the need for it and some other tools as well. But I'm not here to make you go out and buy tools. There's a lot of data that you can access for free. So that's why I recommend looking at the Amazon suggested bid and also analyzing your goal. And then based on that, developing your initial bid again, not super, super important, it is important. But what's going to be more important is as we optimized later on. So don't get too hung up on this, don't get worried and, and go crazy. Just says something in, and I'll show you exactly where to input all this in the next video. So let's get to it. 10. Portfolios - Keep Your Campaigns Organized!: In this video, we're going to cover Amazon PBC portfolios. So what exactly is an Amazon PBC portfolio and how does it work? And that's what we're going to cover and it's honestly really, really simple. So a portfolio in regards to Amazon PPC is a folder that stores all of your amazon PPC campaigns for a specific objective. And where I see most Amazon sellers use utilizing this. And one of the biggest benefits and how I use it as well, is if I'm selling multiple products on Amazon, I will have a portfolio for each of my products, which means basically, for example, here we see an example of this seller has five different portfolios in their account, okay? Each of these portfolio is, let's just say it's for a different product. So if I were to click, so right now we're in all campaigns. So we're looking at the span, the sales, the ACO S, and all these other metrics for all the campaigns. Okay, but if we were to click onto one of these portfolios, we would see the metrics and the results for all the campaigns in this portfolio, okay, and only specifically those campaigns, which is great because we have multiple products, we wanna kinda maybe compare results. And this is a really great way, again, for organizational purposes to maybe compare results. This product type versus this mean. Just click and see the Akos, the spend, the sales and all that for this product. For this product as well. Just quickly kind of click through and see all that. Then if we want to see the overall data, we go back to all campaigns. Okay? So it's just basically a folder or you know, it's a portfolio that houses all of your campaigns, usually for a specific product type. So if you're only selling one product on Amazon, I don't really see a huge need for portfolios unless you see a need that of course, by all means undo. So if you are selling multiple product types, for example, if you're selling kitchen spatulas, spoons, garlic presses, and other product types, then maybe you would make a portfolio all for your garlic presses, one for all of your spoons, one for all of your spatulas. Keep them separate. And then that is going to help you when you go into your Amazon Dash, Amazon advertising dashboard like you see here, you just click on the portfolio and quickly look at the performance, compare the performance. And I'll also show you how portfolios would be helpful in organizing your data for pulling search term reports later on. So that's all in the optimization module of the course will cover that. So yeah, that's why I recommend if you have multiple products, then create multiple portfolios, one for each product type, not individual variation or individual child isn't just Product_Type. Okay? So how we do that is first we would go to create a portfolio. Next we will name the portfolio usually. So for example, if I was selling garlic presses, I'll just name my portfolio. Garlic press, that's it. And then my other portfolio, I would name it spoon. The other one I would name spatula. Keep it simple. Just name it kinda my product type and then hit create. Once you do that, Amazon is going to ask you to ad campaigns into that portfolio. So if you don't have any campaign setup, you know, don't worry, we'll get those campaigns created and then you can add them in later. Or if you are already running Amazon PPC campaigns and wanted to start utilizing portfolios which I would recommend to keep things organized. Then go ahead and create a portfolio and added any existing campaign. So I basically just go through, click on ad campaigns and just select it, for example, for my garlic press portfolio, all campaigns that are advertising my garlic presses. They're all going to go into this portfolio that I'm done, rinse and repeat, then I create a new portfolio for my spoons. I add in all the campaigns that are advertising my spoon products. Those all go in there. So now I have all my campaigns for Garlic Press During the garlic press portfolio, all my campaigns for spoons or in the spoon portfolio and so on. So pretty straight forward. It's really intuitive once you go in and do it yourself a bit. Wanna kinda cover that before we actually set up your first or your next profitable Amazon PPC campaigns. I hope you found it valuable. Cavity questions, of course, as always, let me know and let's go ahead and get into the next video. 11. Sponsored Products Ads (SPA) Intro: Welcome to the sponsored products ads module of the course. This is for most cellars where the bulk of your advertising spend and results are going to come from. And if you have a professional Amazon Seller Central account, which you should have, then you will likely have access to the sponsored products campaign type within your ads manager account. I keep in mind that certain industries such as adult products, CBD, oils, and others, may have some limited or restricted access. But other than those type of specific niches and Categories Are you should have access to this advertising type. And specifically, when you go to your Amazon Seller Central account, go ahead and click on advertising or go to advertising campaign manager and an in campaign manager, go ahead and click on create new campaign. Once you do that, you'll get to a section that looks something like this, where you see options for sponsored products, sponsored brands and sponsors display. In this section, we're gonna be covering all things sponsored products again, where the bulk of your span and results are gonna come from. And specifically, what are a couple of examples of sponsored product ads? Here's one example. If you go to Amazon type and taco holder and look at some of those top search results. This is the search result example of sponsored product ads, which I'm gonna show you how to create yourself and highly profitable ones by the way. And also here on a product detail page, if you go to any random products on Amazon, click on that product and scroll down, you'll see a section that looks something like this. These are also examples of sponsored product ads. So there's kind of a digital examples of what the ads look like. I'm gonna show you how to create your own profitable in this module. And specifically, we're gonna be covering how to set up highly profitable ato, exact, phrase, broad and Ace and targeting sponsored product ad campaigns. And also keep in mind, because I will be using these terms interchangeably sponsored product ads. The acronym is SPA. Spa stands responsive product ads. You hear that term in every, in the Amazon community, maybe in Facebook groups or on YouTube. Spa stands for sponsored product ads, and that's what they're referring to in regards to Amazon PPC. So that's what it is. That's what we're going to be covering very, very tight for this. So without further ado, let's go ahead and get into the first video. 12. Where To Find Everything In The Amazon Advertising Dashboard: All right, So this video is going to be a quick update on some recent aesthetic changes that Amazon is made to the Amazon advertising dashboard. So basically, as you're going through the course, you may notice that your screen in certain regards, may look a little bit different than the screen that you see in the video tutorials. And the reason for that is likely because of these recent changes that Amazon has made. Really basic all of the kind of content, the methods, the strategies are all exactly the same. Nothing's changed, just some aesthetic and basically changed the way things look and the way certain things are organized. This video is just to make sure that you, I can help you find exactly what you need. Show you where it is with some of these new updates. And of course, for any other updates, I will be making videos if that requires kinda completely changing strategies or anything like that. Of course I'll be updating it then. But so far this is the only kind of major update that has happened. So specifically what you wanna do is go ahead and log into your Amazon campaign manager dashboards or go to your Amazon Seller Central account. Click on advertising. Then once you're there, click on campaign manager and then he get to a screen that looks something like this. And what I specifically want to highlight is pretty much what you're seeing looks exactly the same. The only difference is if you look at the far left side of your screen, that's where the big changes have been made. And I'll go through. And basically what Amazon has done is they've changed their kinda text-based dashboard kind of on the left, two icons, which is actually, I think not really an improvement in my opinion. But some students were having issues finding certain information. So that's the point of this, uses videos or reference. So you know exactly where to find things like search term reports, where to create new campaigns, um, and bulk files and things like that. So we'll go ahead and start here at the top. So on the far left corner in campaign manager, the first thing that we see here is opportunities. So that icon right there is for opportunities. What are opportunities? We don't know, Amazon still developing this. And then also right below opportunities, we have brand metrics. Same here. Amazon still developing this, so this is totally brand new. You can go into your account right now and see if there's any data there. Once, there is actually some information in data here available, I'm gonna see if it's worthwhile. A lot of times Amazon's going to give you data are basically say, Hey, you should be spending more money, should be increasing your budgets are your bids or whatever. So unless there's actually valuable information that Amazon's providing, just ignore this. If there is valuable information, I'll be making an update video in the course, of course, with that information. Okay, so right now, just ignore opportunities and brain metrics. Feel free to play around if you see anything interesting, feel free to use it if you want. Um, however, if I really find something valuable that can change or improve current strategies, I'll be making a video about that. But for now, I'm not because there's actually no information within here. So we have opportunities, brand metrics. Next, we have sponsored ads. So we're gonna go ahead and click on sponsored ads. And once we do so, we see that we have Campaign Manager and bulk operations. Okay? So campaign managers where we are basically right now, this is where you'll likely be spending a lot of your time. So when you create new campaigns in the Amazon advertising dashboard, when you're editing campaigns in the Amazon advertising dashboard, this is where you're gonna go. So to create new campaigns, to make changes to bids, to budgets when you want to add new keywords in campaign manager, this is where you'd go is to campaign manager, right? So again, that's under it. Once you log in, you'll go to click on the sponsored ads and then click on campaign manager. And that'll tell you that main kind of iconic dashboard where most advertisers spent a lot of time. And it also displays data like sales, a cost click-through rate, cost-per-click all that other data as well, right? So it's all here. Next what we have is bulk operations. So in the course, I talk about bulk files and using an optimizing ball files. So in order to basically get a bulk file over the past 30 days or 60 days worth of data. You're going to click on here bulk operations, that's where you're gonna find this. So I'm gonna go ahead and click now. And then once you click on bulk operations, what you can do is select the date range. So again, you know, 30 days or maybe 60 days. So let's click on 60 days. Right? You can choose, I kinda cover all of this, looks all identical. Create a spreadsheet for download. That's how you create your bulk file. Going to have a full video about this already. And everything's the exact same. It just kind of the initial step of getting to the bulk files section looks a little bit different and people were having trouble finding it. But that's where you can find both files and your dashboard. And, and kinda like campaign manager where you're going to create all of your ads and make edits. So that's under sponsored ads as we're going to be spending probably the majority of your time. Down here. Under sponsored ads, we have stores. So this is only if you have an Amazon store front. Basically, it's a storefront that kinda showcases either one or your product are multiple different products. If your brain registered, you have access to Amazon store fronts. Um, otherwise, if you don't know what Amazon stores are, you don't have a storefront, Don't worry about it. Don't click here. It's going to be any information here for you. However, if you do have an Amazon store front, want to edit your store front, you can do so here under stores. All right, Next, underneath stores we have measurement and reporting. This is another place that you'll spend time. So mainly it's going to be here and sponsored ads. And then number two is going to be hearing, measurement and reporting. So I'm gonna go ahead and click on this icon, look kind of graph icon. Alright, once we click, we see that we have reports and Amazon attribution. Okay, so first with reports, the main report that we're going to pull is called a search term report. Again, I have a full video about this similar kind of with bulk files in a way, but a little bit different because we're looking at search terms, NOT keywords. Keywords are for both files. Search terms are for search and reports. So underneath reports, that's where you're going to pull a search term report. And I have a full video kind of going through that whole process, um, and all of that is exactly the same. It just kind of this is how you get there again. So that's reports and other important section that you'll click on. And then right underneath we have Amazon attribution. Amazon attribution is where you basically measure off Amazon advertising, okay, so this goes outside of the scope of Amazon PPC. If you want to measure your Pinterest ads or Google ads, your influencer partnerships. You can create attribution links and do so here, okay, but outside the scope of Amazon PPC, we're not going to be covering that. So here in the PPC section, so we have yep. Underneath we have for like I said, measurement and reporting reports is we're going to find search and reports sponsored ads. Here's where you're going to find your kinda like Campaign Manager, campaign builder, as well as your ball cheats. And then finally, lastly or second-to-last, we have creative assets. So this is a new section that Amazon's avid. Honestly, I haven't found it that helpful. It just basically a place where all of your creatives that you can use for your advertising are going to be held. So again, if you are a brand registered seller, you have access to things like headline searching or sorry, headlines search ads, sponsored brand video ads, sponsored display advertising. So these are different types of ads only if your brain registered where you can actually use images or video in your advertising. So basically you can go to creative assets. Click on this icon and you can upload different kind of graphics, video, and images to be used for your advertising. Now, I don't use this at all. I don't really find it useful whatsoever because I will kinda create the graphic that I need or, you know, rearrange or kind of get it in the right dimensions when I'm setting up my ad. So, you know, I'm kind of going through creating my ad and as I'm kinda creating my campaign or that specific kind of add, creating the creative for it. Pull the creative at that time and upload. So you don't have to upload all your creatives at once and then use them later. You can do it right then when you're creating the campaign. And that's what I prefer to do. So I don't use this action at all. But just so you know, because, you know, as you start getting more familiar, we're all going to have different workflows. You know, the same kind of goal can be achieved in multiple different ways. So that's just kinda where you're going to see all of your creatives that you currently have, upload new creatives, things like that. But again, I don't use it at all because I don't really see a point in it. But aside from that, so that's kinda the main up here. And then there's also a couple others down here that are important. So main, right here we scroll down on the left, we have administration. I'm gonna go ahead and click on that. So here under administration, you know, giving access and different kinds of settings. So again, a bit vague and general, lot of different things kinda housing here, but if you want to give access to your account and you can do so here, billing and payments. So of course, you know, connecting credit card, looking at your past billing statements, all of that can be found right here in the bottom left because I know a lot of people were actually have funding trouble with this. Again, I don't think that Amazon made very good updates. I think it was just like, hey, everyone who made updates and like, okay, not that valuable. So lastly, underneath of settings we have more tools, so I'm gonna go ahead and click on More Tools as well. And once we click on More Tools, the only two tools right now, a heart. Basically if you want to go back to Seller Central. So let's say you logged in Seller Central, go your campaign manager, and you want to go back to Seller Central, here's where you would do it. So go all the way down on the left, click on More Tools, and then click on Seller Central. And that's gonna take you back to the seller central dashboard. And then the only other thing here, again, if you are brand registered, at least as of now, that could change in the future. You also have access to amazon posts, which are basically like social media posts like an image with some text that you can actually publish on Amazon. And people can actually see that on product detail pages as well as your Amazon store front on Amazon. So that's where you would find amazon posts as well. Like really buried pretty deep within there. And again, I think just kind of a weird way of putting it. However, that's where everything is. And that's the, the biggest, biggest changes that had been made. Again, everything strategy wise, content-wise is the same. In pretty much all the processes are identical. It just kinda got an initial step of finding where everything is here on the left-hand side. Now hopefully you know exactly where to go. And of course it'll become second nature once you start using it a few times. So hope you found this valuable. And, um, if you have any questions at all, please let me know in the discussion section below and without further ado, let's go ahead and get to the next video. 13. AUTO Campaign Tutorial: I hope you're excited because in this video you're gonna set up your first super-simple and profitable amazon Auto campaign, also known as automatic campaigns. This campaign type is essentially where Amazon, based on your keywords that are in your backend, that on your listing based on sales that you've made, will then target keywords and products on their own to show your listening for, to ultimately get seen and then get sales. But it's all automatically done. Thus the name otto by Amazon. And because of that, it's a very easy and simple campaign to setup and very, very easy to optimize on a weekly basis. Every Amazon seller should be running an auto campaign. And one last note about auto campaigns. Depending on where you are. If you're an existing seller, you've been selling for several months now, then I would definitely go ahead and set up an Auto campaign immediately. If you're watching this and you're planning to launch your first product on Amazon, I'd recommend waiting two weeks after launch to run an auto campaign. The reason is, like I said, that Amazon basically analyzes all of the keyword data, both sales data and then your back-end, all relating to your listing to then target. And I've found that the more sales that you get, the more accurate Amazon becomes in their targeting and basically the better performance. So when he launched a brand new product, amazon still trying to figure out your product. I recommend waiting, like I said, two weeks, maybe 30 days, until setting up an Auto campaign. Depending on how many sales you get. If you get a ton of sales in two weeks or even when one week, go ahead and set up an auto. If it's sales are a little bit slow. The product launch is a little bit slow, didn't wait 30 days. But either way, it's just about the result that you'll get being set it up as soon as you like it. Just a little tip that I want to give you. Alright, we talked about autos. Let's actually go set up our first campaign. The first thing that we're gonna do is I'm my slides here. Go-to your Seller Central dashboard. And they're in your dashboard somewhere, whether at the top or on the left-hand side, you'll see the word advertising. Click on advertising, and then click on campaign manager. And it's gonna take you to campaign manager. And that's what we're going to create all our campaigns. So go ahead and stay within Campaign Manager to get all your campaigns done. That just how you navigate in case you need help. And keep in mind certain areas might be twisted around a little bit for some sellers as Amazon kind of changes, but each of the sections will be the same. It just might be in a slightly different area. So advertising campaign manager, once you're there, click on the Create Campaign button. Once you click on Create Campaign. Here we're gonna select sponsored products are auto campaign is a campaign underneath sponsored products. And we'll talk about sponsored brands and sponsors play later. But right now we're focusing on sponsored products or SPAs. Click Continue under Sponsor products that you see here. Then for some, this will take you to the campaign section which we'll cover here in a second. Others now Amazon is rolling out will take you right here to the ad group settings. So wherever you see Add Group Settings, go ahead and name your ad group. What does an ad group or what should I name it? To? Keep it simple, where you see ad group name, just put in your product name. So it could be wine stopper. So if you wind stopper dash, auto dash, and then your target ACLS or your target a cost, which for this we'll put 30, usually maybe between 20, 30% depending on your goals and your product. So product, wind top or dash Autodesk 30. Really simple, because most of our campaigns are gonna have one ad group, PR campaign, usually the name of the ad group and the campaigning are the exact same campaign and click on it, get to the ad group. The names are the same to keep things really simple. Next, Azure AD group, you're going to select the products that you want to advertise. In this, you only want to select one product, one product at a time. Some sellers make the mistake or advertisers advertising multiple, let's say like a blue wine topper, a red wine top or a yellow line toupper, all the different colors all in one. What Amazon's gonna do is randomly choose not randomly, but they'll choose one of those variations are one of those products to show in the Add and it will change and it'll convert differently and have different metrics. And basically it's gonna be really messy and it's not going to perform as well. So you want to be the key here. And Amazon PPC, like I've said before, is focus. You want to get really detailed, really focused with your campaigns in your ad groups and targeting. Here, just add one product. This is a product that you want to advertise there, just click on that. You may have to search in the search bar here at the top. But once you find it, go ahead and click Add should be really simple to find. Next, up in a targeting section or wherever you see the targeting section in your dashboard, click on automatic targeting for this. There's either manual where we do it or automatic, or letting Amazon automatically target. Next, once we click on automatic targeting, then we have the option to set a default bid. So go ahead and it should be kind of a default. So set default bid, input your bid there at the lower end, I start off at like 15 or $0.20. And on the higher end user, maybe somewhere around $0.50 for my own products. But again, the complete depends on you, but I do like overall my auto campaigns tend to have lower bids then my other campaigns that we'll talk about later. Um, just because Amazon is doing all the targeting and we don't really have control over that. So I like to have lower cost per clicks or lower bids, and that results in a little bit better results. So just put your bid in there to start. We'll optimize them later. So right now, we won't get too much into the weeds, but you have four different kind of targeting within automatic and it's $0.50 gets applied to each of those different, which I'll show you how to optimize later. Next, you have the option to enter in any negative keyword targeting negative keywords or keywords. Instead of targeting keywords, negative is the opposite. You don't want to show it for these keywords, the only real-time so use negative targeting is, let's say you sell a hiking shoe that is not waterproof, but people are typing in waterproof and then they're seeing your ad and clicking thinking it's waterproof, that's not gonna be good. If you're selling a product that's not waterproof. Someone buys it because I clicked on an ad after after typing in waterproof hiking boots. They buy it and you see it's not waterproof, even though they should have read your description in your bullet points, your images. There's a good chance I didn't, and they'll return it and leave a negative review. So if there's any keywords that you know are totally irrelevant, go ahead and put them here in exact. In this case, you can either choose negative exact or negative phrase. Negative exact means, Hey, Amazon, Don't show me for this keyword. In this case, it'd be it could be waterproof shoes, waterproof hiking shoes or whatever. Or what you could do is negative phrase, which means hey Amazon, for any phrase that has this keyword, don't show me. In this case, if I was selling waterproof hiking boots, output the word waterproof as negative phrase. Why? I'm telling Amazon with negative phrase, I don't want to show up for any keyword that contains waterproof in it because I'm not waterproof, so I don't want to show it for any of them. Phrases a little bit more broad, but you don't really know all the targeting exact is more focused. In most cases though. You're gonna leave this blank. If you would fill it in, that's what you'd fill it in with anything. It's totally irrelevant to your product in certain cases. And if you have questions about it, let me know and I can kind of help walk you through it, but in general, leave it blank, especially to start off. And same thing here right after negative keyword targeting, you have the option to negative Product Target. Are there any product detail pages you don't want to show up on? Because remember with auto campaigns, you're gonna show up in search when someone types in a keyword on Amazon, boom, right there at the top. Also you're gonna show up on your competitors pages are on different products pages that Amazon allocates. There's anywhere you don't want to show up, you can put it here. Same idea here, especially with ACE and targeting. I leave that blank, just leave it blank. Keep it simple unless there's unique case. Then lastly, and I just said for some sellers, this will be the first. For others, it will be here toward the end, which I don't know why Amazon recently made that change. Here for campaign name, same idea, product dash, auto dash, and then your targeted costs. Hiking shoes, auto 30, wine topper, auto 30, whatever it is. First you put it in the campaign name. Next, you'll select a portfolio if you have any portfolios. Now, you may be wondering something or when do I create portfolios? Should I create portfolios first and then start creating campaigns in those portfolios, or create all my campaigns, then add them to portfolios personally. To keep it simple, I'll create all your campaigns first, get them all created. Once they're created, you can go ahead and literally select and then add those to a certain portfolio. Select the other ones, add those to their portfolio and so on. If you're only selling one product or you only have one portfolio, then it really doesn't matter. So it's getting into the weeds. It's just for you and organization. Maybe you don't even want portfolios. I do. I prefer the organization there, but it's completely up to you. If you do have portfolios already, you can go ahead and add right here otherwise, and create all your campaigns and then add later, depending on what works best for you, really, it's up to you. Next, you'll select a start and end date. They start date by default will be today's date. We can set it for a time either now or also in the future, just so you know that. But I would prefer to only create a campaign when it's ready to go. So if I need a campaign to start running, I run it today. So I go in, I created and I set it to run today. And I recommend not sending any end date when you turn off your, whether you're any of your Amazon campaigns automatically turn off, like because you set an end date or you turn them off manually and say, hey, I'm gonna pause this. When you turn them back on, there's a good chance to get different results. In general, you want to keep campaigns running. Now if you're running out of stock or you don't have any products, yes, I will definitely turn off your campaigns. But in general, try to stay in stock. Always try to keep campaigns running because it's one of the metrics that triggers to Amazon's algorithm that if they see you've turned off your campaign. It's like, oh, they don't have budget to spend or we're gonna go focus on other advertisers because they have products, they have campaigns running, and then you turn on yours and your results might be a little bit different when you can try to not turn off your campaign. Is it detrimental if you do? No, it's not. It's just a small factory to keep to consider. Some people are constantly turning on, turning off. That's basically what I'm trying to get at. Don't constantly be turning off, turning on only trough campaigns when you're running out of stock. And then as soon as you get back and stop, turn them on. But of course, try to not run out of stock, try to keep them on, on a continual basis. It's really going to help your performance, but it's not maker break is just a slight change in performance and it's a slightly better to leave them on. Lastly, you set your daily budget completely up to you and your goals, of course, your product, your volume, what you're trying to get accomplished. In general, I just had this between $5 to $20, right around ten. Actually, to take a step further, if you want this little hack. Another factor that Amazon may look at when going through the bidding process, when you're looking at, hey, here's all the different, Here's all the different products that want to compete for all of these different keywords, who are we going to choose? They looked at a lot of different factors like your bid, your conversion rate. They look at your keywords and your listing and a lot of factors. And one of them is actually your campaign budget. It all my campaigns, my campaign budgets are all 100 or $200. But for most of my campaigns I'm not spending 100 or $200 a day. I'm spending $10 a day, but I've put my max budget because remember your daily budget is the maximum you're willing to spend every day, not what you're actually going to spend. Sometimes it's the same. Sometimes your daily budget is what you spend. Sometimes it's way lower. If you want to be a little bit more conservative and just your word okay, this is my first time setting up somewhere. I don't want to make any errors. Like I don't want to go spend a $100 in a day. Don't worry. I would keep it between $5 to $20 to start. But you can absolutely do more. Or if you want to be a little bit more advanced, maybe get a little bit of an edge, set it to a $100 and make sure your bids that were low and keep an eye on them just to where it doesn't go crazy. But if I did $20 for most of you are perfectly fine and just little hacks here and there along the way. Once you've done that, because this is an auto campaign, it's very easy. We're almost done. The last thing is to set our bidding strategy. We have three options. Dynamic bids, downwardly, dynamic bids up and down, or fixed bids. I recommend fixed bids or dynamic bids down only, not dynamic bids up and down. What are they or what does this mean? Basically, as you did before, you told Amazon, actually, if we go back a little bit, remember we said, Hey, Amazon, here's our bid. We're willing to spend $0.50 per-click for our ads. We told them $0.50. Got it. With dynamic bids down only Amazon will either spend at $0.50 or lower if they believe it can be converted for sale. That sounds really great. Then why wouldn't everyone have dynamic bids down only? Because basically it's like I'm either going to spend the same or even less, which is really good. It can be even more profitable. Well, the reason I prefer fixed bids instead of dynamic bids down only is because whenever you're doing anything dynamic with Amazon, you're giving them control. Down only or up and down dynamic bids. You're handing off control that you would have to Amazon and they're not always the best or the most accurate. There's what they say and then what actually happens. So if you want to be really conservative, you're like, Hey Sumner, I didn't burn with Amazon PPC before. I don't have a big budget, I want to be more conservative then by all means definitely used dynamic bids down only. It's what I used to use entirely. It works really well. But now I prefer fixed bids, which just gives me more control. Fixed bids is just, Hey, here's the bid, so it's $0.50. You're going to charge, they're going to charge me $0.50 because that's what I input done. No changing, no messing around with it. In the last one, this middle one, dynamic bids up and down, is that they'll raise your bids by a maximum, either up a 100% or down 100% when Amazon feels like they'll convert. And there's only one specific instance I use this which is very, a little bit more advanced and, but in general, I do not use this. If you leave dynamic bids up and down, you're gonna see, oh my goodness, look at my set at $0.50 bid and then a 100% above that, you can say, Oh my goodness, I'm spending a dollar per click when I told Amazon $0.50, why is it spending so much money? And then you go into your campaign and see, oh, dynamic bids up and down with selected. That's a very common issue I find. So if you are running existing campaigns, go and check your campaign settings. If you go to the campaign settings, you can look at the bidding strategy, make sure it's all either set to fixed or diamond bids down only. Just with this really quick recap, if you want to be really conservative and be a little bit more cautious, okay, summer, I just wanted to be profitable. That's my main goal. Then select down only if you want to be like, Hey, I want to be profitable, but I also want to have the most control and I want to get the maximum results from my campaigns fixed bids. But honestly, I personally, my experience, what I've seen is not a huge difference between the two in terms of performance. The big key takeaway here is don't select Dynamic goods up and down. Just select fixed bids. And obviously that's gonna go right in line with the rest of our strategies here. And then you're done. As long as everything looks good, just go back through and make sure everything looks as you want it to be at the bottom of the screen. Go ahead and click on Launch Campaign and boom, your campaign is now ready to go. You've created your first Auto campaign, and then we'll go ahead and optimize their campaign. But before we do that, we have some other campaigns are set up. So if you have any questions about this and auto campaigns, let me know in the Q&A section and let's go ahead and crank out and really quickly get these other campaigns up and running. 14. Quickly Find THE BEST Keywords for Amazon PPC: What are the best keywords that you should be targeting with your Amazon PPC campaigns? Meaning, what keywords are the most important when it comes to organic ranking, to highest converting most profitable keywords. And also what are the keywords you should not be targeting with your Amazon PPC because the cost will be way too high, way too low conversion rate. That can ultimately hurt your rankings. All of that is going to be covered in today's video. You won't be able to find these keywords with any other tool or trying this on your own. But I do have a free little known chat GPT hack that I'll be sharing only with viewers who make it to the end of this video. And without further redo, let's go ahead and get to it. All right, so first things first is you'll want to install the free healing ten Chrome extension which has some free kind of components of it like the review analyzer tool which I use often, as well as some free number of daily uses for a couple of their tools. But anyway, it's free, ultimately. To go through this process, you'll need to get the paid plan, which will give you access to everything within the Chrome extension and the web app which are kind of synced. And I'll show you how they work. But basically the Chrome extension allows us to gather data on Amazon while we're actually on like Amazon.com or Amazon UK or whatever. And then pull that into their web app. And I'll show you how everything works. But first you just kind of need to install this, which you can do right now because it's free. Then we can continue on. Next, we're going to go to Amazon.com and then type in your main product keywords. So let's say we're selling women's headbands, we're going to hit Enter. Okay, then what we're going to do is now that we have the Chrome extension installed, we'll see it up here, kind in the top right of the screen. Go ahead and click on it. And specifically within the Chrome extension we want the x ray tool. Click on x ray. Amazon Product Research, let it load. And basically we're extracting all of the important data like estimated revenue data, price, you know, reviews, review, rating, all of the different kind of data. And what I like to do is organize in descending order here in the revenue column. So any of these can kind of sort and filter. So I'd like to sort from revenue highest to low. Okay, Which shows us here's the top selling product for this keyword. Here's the next, and so on. And make sure, an important point what I'd like to do is to skip over the sponsored products because this is basically an ad that's showing up here on the page. Which I want to ignore because someone could be paying to show up here and they make $57,000 a month. But they're not really organically ranking for this, in this case this product is ranking and they have an ad. But I'd like to kind of exclude these. So we go up to filter here. We want to hide sponsored products from results and then hit apply filters. There we go. Okay, so now they're all gone. So we want to work with this list from high to low. And what we want to do specifically is choose the ten most similar products to the product that we're advertising. Okay. Not the top ten. Would a lot of sellers do the mistake they make when using healing. Ten is doing this and 123 all the way down and do ten. No, you want to be really critical and it might require a little bit of extra work. But you can just hover over here and see the image enlarged and click on the listing to see more data. Basically, we want to make sure we're targeting the most similar. Let's say we're selling more colorful stylish headbands. Not really for working out, that's like our product that we're advertising. So we want to go, let's say this right here is really similar. Say this one here, right? I'm just going to go through it as an example and kind of pick some, but it completely depends on your product. So more colorful, more stylized. And to make sure we're choosing the ten, as we see we have 64, we need four more, so let's do 123.4 Okay. There we go. Total ten selected. You'll understand why I chose ten, but basically ten is having enough data but not having too much to where we get into the weeds. What's really cool here is obviously can see the data for each seller. All of this here, but for keyword research, specifically what we're going to do now that they're selected, click on the Run Cerebro tool. What it's going to do is it's going to open the Healing Ten web application and specifically the cerebral webapp. As we see, all the data is here. Helium ten is automatically going to what's called a reverse son search. All of the keywords that each of these sons is organically ranking for. We're going to pull all that data and put it here. All the keywords that this sin right here is ranking for this sin for this son. It's all compiled together into one place and I'll show you how to properly filter. And once this data goes through, it's a really, really quick process. Now that we gave a second to load, if we scroll down, we see that we have gathered a total of over 15,000 keywords, which is a ton of keywords, and a lot of these are irrelevant. So we really want to make sure that we properly filter. What we want to do is here, make sure your filter tab is expanded. Then here's the specific areas that I recommend filtering, although obviously there's so many here that you can play with. Here's my favorite. Do a quick and dirty Amazon keyword research, that's also very comprehensive. First is position or rank. What I'd like to do is one through 48, there's 48 positions on page one of Amazon. Basically, I'm putting this filter to say, hey Klim, ten, show me all the keywords where at least one of these products here is ranking between position one to position 48 or basically page one. Word count, minimum of two. Just because a single word like shoe, shirt, mike, things like that, is way too, it's not relevant to us. We want at least two words to be somewhat relevant for match type. We want to select organic. What does that mean? Like I said before, it's where these keywords right now, this is all the keywords that they're either organically ranking for or they're paying to rank. I want to see where they're organically ranking for. Just as a little insight, you can think about Amazon like a search engine, right? It's like a data source. It's not just a place to sell your products. It's a place that use for data to inform you about products. If I see that a product is ranking on page one or several of these products are ranking on page one for a particular keyword. Amazon's telling me Sumner these products are relevant for these keywords. Okay. It's another way of thinking about it. It's not just like, oh, they sell well, why do they sell? Well, because they're relevant. Okay, so if they're organically ranking, it's relevant if they're paying to rank, if their sponsored product ad is showing up and not their organic listing, is it? It could be, but maybe not. Right? Because then why isn't Amazon automatically showing them if they're relevant, right? That means that they might be irrelevant. If you didn't understand that, ignore it. Just you can work with this position word count, match type. And then the big one here is competitor rank in general, very general rule. If you have ten solid competitors here, ten sons, I recommend setting this to six. Why? What does this mean? This is my favorite. This is why you see lieutenant. It's amazing. Okay. So to make it simple, the more competitors that are ranking for a keyword, the more important that keyword is going to be to us. Because there's a bunch of our competitors all ranking for the same keyword. It's like, okay, they're all ranking. That means I should be ranking, if they're all targeting it with your Amazon advertising, I should probably at least be testing it with my Amazon ads. Does that make sense? So, you know, if there's a keyword and only one of our competitors is ranking, it means it might not be super relevant to us. Or if there's only two, or 36 means that y six that's over half. Five out of ten is 50% means 60% of our competitors are ranking for a particular term. By setting this filter, our results are only going to show key words where at least six, if not more, of our competitors are organically ranking on position one through 48 with at least two words long organically, right? So at least six of our competitors are ranking for these keywords organically on page one. And each phrase will have at least two words. Okay, that's basically like a sentence describing what's here. And you can play around with other ones as well, but this is really, really solid and very simple. So we'll go ahead and hit on applied filters. Remember we start off with about 15,000 keywords, and we're going to watch this list dramatically reduce. And that's a good thing because we only want to focus on our most important. Then what I like to do is actually organized by search volume here in descending order. Some of those low search volume keywords are also really important because this is actually an estimate. I have certain keywords on targeting where helium tan or Jungle Scout or Zonguru estimates zero monthly searches and it makes like several sales for that single keyword every month. Keep in mind all these tools are super helpful, but they're not 100% accurate. Keep that in mind. What you could do, and this is what other sellers have done to add. One additional filter is our search volume right here at the top left, minimum search volume of 100. And hit Apply just to kind really condenser list again, we really want to focus on those most important keywords. We went from, I think over 600 now down to 473. We just got rid of all of those keywords that are under estimated 100, which is totally fine. Okay, so now we have this amazing keyword list. And keep in mind, the more demand and the higher kind of competition your category is, generally, the bigger your keyword list is going to be, the less competitive the smaller it's going to be. So it is relative to the product that you're selling. This is a really, really solid list to work with that we have and we can export this data, which I like to do as CSV. So I'm going to go ahead export data as a CSV file. Now, I've copied and pasted the exported data here into a Google sheet, which I prefer to work with here on Mac, it's a bit easier for me. Music sale or whatever you like. Again, we have the exact same data here as we had in Cerebro. We have the keyword phrase here and then search volume. These are the two overall most important. Because generally, the higher the search volume means, the more sales that that keyword can generate. Which means it's more important in general, right? But you're going to find that certain keywords for your product, like down here, are going to actually convert better and generate more sales than some of these more competitive ones up here a little bit, going too far into the weeds. What I like to do personally, is from this I'm going to command C to copy column A here, create a new tab, command V to paste. And basically I'm just going to quickly run through this list and get in the mind of my target audience and think, if someone searches for this keyword on Amazon, are they highly likely to click and buy my product based on my ad? If you're not really sure, then maybe put it aside for now. If it's like, oh no, this is important, like 100% then keep it there, right? So anything that's irrelevant, I'm going to get rid of no headband for women. Let's say we're selling a women's hair bands or women's head bands, I should say. So headband for women. Definitely relevant hair bands. This case, that makes sense. Most of these hair bands are for women that's inherent. But if there were a lot of male head bands, women's head bands, then maybe I would get rid of this because it's a little bit too broad, because it could appeal to both genders. In this case, let's just say it's relevant to want to leave it right and so on. Head bands. Head band. Now in this case, there's a little bit of debate in the Amazon PPC community about targeting both single and plural of the same keyword. In my opinion, you only need one. In this case, head bands has slightly higher search volume. So I'm going to go ahead and delete this because we don't need to repeat that twice. Same thing if there's hair band somewhere, but hair and head wrap. Those are two different keywords you want to target. Both of those. Don't make a mistake like, oh, it's good enough. These are two totally different keywords. And you've got to think, why would someone choose hair wrap instead of head wrap? Maybe someone's specifically looking for the hair where someone wants the entire head. It could potentially relate to a totally different product, sometimes not. Sometimes it's very, very similar, but you just have to kind of use common sense. So anyway, the gist here is you just want to manually review this. That's it. At the end of the day, go through anything that you're not really sure of, you can kind of set to the side. And one little kind of additional hack that I like to do if I'm not really sure, like hair wrap. Okay, is this relevant to my product? I command a coffee. I go to Amazon command to paste and enter. And then is quickly look through and overall scroll past The sponsored are 50% to 100% of the products that show up here very similar to my product. Are they very different? In this case, if I sell head bands, I'm saying okay, that's not a head band, that's a whole hair wrap, hair wrap, Hair wrap, hair wrap, I'm like, okay, so in this case, if I sell a head band, someone who types in hair wrap, are they looking for a head band or are they looking for a hair wrap? I see that the majority of these products, those are sponsors that we can ignore. The majority of these products are not very similar to mine. So in this case, if I'm launching a brand new product, just a little tactic that I like to use is where I'm looking for keywords for new product launches. I want to make sure that 50 to 100% of the products that show up in search results for that keyword are extremely relevant to my product. They're basically very similar. Obviously your product should be unique and different, right? They should be very similar. These are head wraps. This product right here, for example, is completely different from like a head band. So again, you have to know your product, you have to know your audience. When you're not sure, go to Amazon. Amazon is going to be the data source to educate you. And also keep in mind there's no perfect science. You won't know if a product or if a keyword is going to be profitable or high converting or whatever for your product until you test it. Keep that in mind. You're just trying to get rid of and weed out anything that's really highly irrelevant or likely going to be super competitive. All of that you're going to get rid of and you'll have a nice refined list. Then with this list, you'll target these keywords with your Amazon PBC campaigns. As a little bonus tip to make sure that you're not leaving any keywords or ranking or profit on the table is to use chat GBT to vet your keyword list. Like I said, all these tools, especially healing ten, are extremely beneficial and can get you anywhere 80-100% of the way there. But there's sometimes those kind of little margin of error or those little kind of additional opportunities that these tools won't pick up on that chat. Bt can chat. Bt is a free AI tool that also has a paid version. I prefer the paid version, but of course you can do this for free. And I recommend doing this regardless of whatever Q research process looks like. Just to make sure that you're not missing out on anything and basically getting a second professional opinion from an AI. So I've logged in here to my chat BT account and here's just a general prompt that you can give chat BT. So hey, Amazon, PPC expert. I'm selling a colorful woman's headband on Amazon. And I want to make sure I'm targeting all of the most relevant keywords for my product and not leaving any ranking and profit on the table. Here's my current keyword. List any important keywords that you think are missing, Please list all of them and do not repeat any keywords already on my list. So look at my list. Is there anything that I'm missing? And keep in mind, the more details you give about your product, the better. So this is very general here. What I'd recommend for you is to give way more detail. What are the dimensions, the size, the fabric. What you can do is you can even just copy and paste the product description and your key product features or bullet points here. And that'll give plenty of detail. So really down and dirty way of getting, making sure you're not missing anything. Here's our keyword list. I'm going to hit Enter, and then we're going to see what Chat PD comes up with. Let me scroll back down. Yeah, and you can see it literally in seconds, right? These are all additional keywords that are not already on our list. Again, mainly go through are any of these keywords relevant to our product. Copy paste them to make sure they're on your list. Some of these will not be for Dreadlocks, for pony tails, for Buns, for workouts again with Amazon PBC. This is different from optimizing your Amazon listing, your title, your bullet points, all of that. Because what's the worst case scenario? Let's say that head band for concert, let's say that that's relevant to your product. Like someone types in headband for concert. Yeah. If someone types that in, they see your ad, they're pretty likely to buy. It's worth testing, but a lot of advertisers or sellers get hung up. You're like, but what if there's no search volume? You only pay per click, right? Amazon PPC, paper click. If no one clicks on your ad, you don't pay anything. So worst case scenario, you don't spend a dime. Best case scenario is you scoop up profitable sales because AI generated this list. If everyone else is using similar tools like Helium ten and Jungle Scout. And I'm able to kind of get these additional keywords for chat EBT, that's going to give me an edge. And like I said, if no one searches for it, no worries. If people are searching for it, I might be the only advertiser or one of very few that on this. So the cost per click is going to be lower, you know, and I can get some profitable sales assuming that it's relevant. So don't just blindly copy and paste. Make sure you mainly kind of just go through, I've identified a lot of super important keywords for all the products that we're launching, so I almost didn't want to share this, but I want to give everything away to you if you are going to use helium ten, which is the tool that I use for Amazon PPC keyword research and that I recommend. I'll have my link in the description section as well, where we can get 20% off. If you want to use it for six months or just 10% off every month, you can use the codes here, but I'll have this link there. Really appreciate your support. If you have questions, let me know in the comment section. And as always, thanks so much for watching God bless you and your business. I look forward to seeing you in the next one. 15. EXACT Match Campaign Tutorial: In this video, I'm gonna show you how to create exact match campaigns in your Amazon PPC dashboard. First thing that we're gonna do is go to our campaign manager, click on Create Campaign. Next we're going to select sponsored products. From here we're going to name our ad group. Like I said, some sellers will have a group here at the top, others will have campaign. All the sections are the same, but for some reason Amazon might have this section is a little bit different. So under Add Group name, go ahead and name, product name, dash, exact dash, target a cost for that campaign. And this is just the best kind of nomenclature that I've come up with. For your product name it just whatever your product is. So it could be wine toppers or it can be hiking boots or whatever else it might be. Next, after you've named your ad group, go ahead and select the product that you want to advertise with his campaign. From there. Before we chose automatic targeting, which let Amazon automatically target all the keywords and products. Now I'm going to select manual targeting. Within manual targeting, you're gonna select keyword targeting because we're targeting exact match keywords. After. For keyword targeting, select Enter list because you want to enter your own keywords instead of just relying on whatever Amazon has with sometimes there could be relevant, sometimes not, but you won't have control. Click on Enter, list, select custom bid, and then set whatever bid you like. What you could do is what I like to do is I'll set some kind of custom bid that somewhere within my range at all the keywords. And then Amazon will update all the list with the suggested range for each keyword. And then afterwards I could look at the Amazon suggested bid and then take him. Maybe for this one will be, in this case maybe a little bit above a dollar, maybe a little bit below a dollar, right? But in general, if you want to be more aggressive, bid on the higher end of the Amazon suggested bid. If you're just starting out for the first time. If you want to be somewhere in the middle, like you're testing things out, you want to get sales and get some data that's really important, but you don't want to be too aggressive than b right there in the middle at this suggests that they actually suggest, if you want to be more conservative like Hey, I want to start low, get profit and see that this works and then slowly increase, then start at the lower end of the suggested bid is a good general rule. You don't need to go use a paid tool to tell you the bid. You can rely on AMS and suggested bid, which is somewhat, It's not perfect, but it's still very good. Start off with a custom, did whatever that is, and then you could go off and just either keep the bid as is for each keyword or change the bid for each keyword. But what I like to use this custom did Boom, entered in their next select Exact, really, really important. Make sure that the other to broaden phrase or not selected, you only want to make sure that exact is selected here because we're going to add keywords and exact match. Then finally, we're going to go ahead and enter in our list. You can literally just copy and paste. And I'd recommend doing that instead of writing out from your keyword list that you want to add wherever they might be, just copy those keywords, paste them right in here, and then click on add keywords. And it'll add all these keywords in exact match at $1 to this campaign. So really straightforward when you think about it that way. After you add those keywords, you had the option of negative Q we're targeting with exact match. This really doesn't make sense. I don't really know why this is an option. You're gonna leave this blank. If you don't want to target a keyword, don't add it. If you do want to target it, then target but negative targeting has no use here with exact match. Next, for naming our campaign, what we're going to have is the campaign name is gonna be usually the same name as the ad group. Product type dash, exact dash, target a cost which 2030, whatever it is. Then you can select a portfolio to add. If you already have portfolios, if you don't have any portfolios, don't worry about it. Just like no portfolio set a start and end date. Usually the start date is going to be today. So if you wanted to start running today or as soon as possible, leave the date as today instead of daily budget, like I said before, definitely depends on your objectives, but in general, minimum of $5 daily budget up to around 20 to start off with. And you can always increase or change the bid at the budget at any point in the future. But first starting point somewhere between five to $20. Once you've done that, select your bidding strategy. Like I said before, I recommend fixed bids to have the most control. If you want to be more conservative, you can choose dynamic bids down only, but I prefer choosing fixed bids and definitely not dynamic goods up and down. After that, click on Launch Campaign and your exact match campaign is created. And it'll take a little bit of time for it to update and appear and get approved in your campaign manager. But it should be fairly quick and as you can see, it was a fairly fast process. Now when we create our phrase match and are broad match campaigns, they're almost identical to setting up exact match with one minor change. So it will be able to move through those fairly quickly. And if you have any questions, let me know here. With that being said, let's go ahead and get to the next tutorial. 16. DOMINATE Keyword Ranking & SKYROCKET Profit With This Exact Match Campaign Structure: In this video, I'm gonna show you an extremely important, powerful, yet fairly simple strategy to increase your keyword ranking and ultimately improve your overall profitability and your performance of your Amazon PPC campaigns, specifically with your exact match campaigns. So this is something new that I began implementing. And I'm telling you literally after implementing this strategy, I've seen night and day difference results with my overall Amazon PPC performance. Both like I said in terms of keyword ranking and overall profitability, like big time. So this is extremely, extremely important. It's gonna take you a little bit of work to do when setting up new campaigns are kind of restructuring existing campaigns, but it is absolutely worth it. All right? And the good news is it's fairly simple. So here's what we're going to do. We're going to take basically all the keywords that we want to target with our Amazon PPC campaigns. Use a tool IoT, use the helium ten magnet tool for basically identifying search volume on Amazon. We can use other tools as well, but you do need to use a tool of some kind. Honestly, it's extremely important to your success, as we've already covered before. So we're gonna do is in our tool. We're gonna go ahead and enter our keywords. I'm gonna go in here, command V to paste in all of our keywords. There we go. Click on Analyze Keywords. And basically what we're going to do is we're gonna look at just scroll down here, organized by search volume from highest to lowest. Okay, here's what we're gonna do with our exact match campaigns. Anything that has any keyword with 4 thousand monthly searches on Amazon or more are gonna go into their own campaign. What does that mean? That means here, so we have all the way from pins down to label pen here, these keywords, each of these keywords is going to go into its own campaign. So it's gonna be one keyword in exact match for one campaign, and that's it. So yes, this labeled pin would be its own campaign enamel pin would be another campaign pride pen. And I would just have the product name for the campaign title, product name dash, and then this in quotation. So I know this isn't exact targeting campaign and I'll explain why here in a second. So that's step one. Anything with 4 thousand or more monthly searches, put each of these keywords into their own campaign just for exact match. You do not need to do this with Fraser broad for phrase and broad campaigns for moderate to low competition categories. I like to just have one primary phrase and one primary broad campaign, which we've already talked about. And then also, sorry, primary phrase, secondary phrase primary bronchi, secondary bronchi. If your categories fairly competitive, you have like hundreds and hundreds and hundreds of keywords that you're targeting, then it could be worth having three phrase in three broad campaign. So your primary kind of mid and then long tail, broad campaign and then primary mid and then long tail. Phrase campaigns if you're in a more competitive category. But in most cases, the purpose of phrase brought an auto campaigns is to harvest profitable keywords that we then put into our exact campaign as well as our other ones as well, but really most importantly for exact, okay, so the purpose of phrase abroad is an auto is harvesting keywords. Exact number one, we have the most control. So if we really want to focus on profitability, That's the best place to do it. And then number two is increasingly Amazon PPC is playing a very, very important role with organic rankings. So if you're ranking new product or you want to increase ranking for existing products or your client's products. This is going to be ridiculously helpful. Like you can see overnight results doing this. Now in theory, if we have all of our keywords in one campaign, if they have 4 thousand monthly searches, a hundred, five hundred whatever monthly searches, and they're all in one campaign and they all have a $1 bid. Shouldn't matter, right? Like Amazon should just like, okay, there's $1 bid for this keyword. Let me show you for that. If it's a competitive bid and whatever, they should all perform the same, right? If we have all keywords in one campaign, they all have $1 bid versus having single keyword campaigns with the same bit of $1 and then the rest of the campaign or rest of the keywords in another campaign all at $1. What I found is that instead of having all the keywords in one campaign at $1, if you break them out, you have some single keyword campaigns and some other campaign. So we're going to talk about, but basically break out the keywords more. Your results immediately will improve. That shouldn't be the case in theory. That's why I'm always testing. And I found this to be true, not just for myself, but many, many other sellers. And that's why I'm so excited to make this video. Hope that makes sense. Basically what we're doing is we're breaking out are important keywords more to really make sure that they are focused. And if we ever want to increase the bid or the budget for them or have placement adjustments for them, it's much easier and more efficient to do so if that makes sense. If you don't really know what I'm talking about or it's kind of unclear. Don't worry. I'm gonna do is like I said, identify the estimated Amazon monthly search volume for each keyword that you're planning on targeting for your Amazon PPC, That's step one. Step number two, anything that has at least 4 thousand monthly searches or more is going to go into its own exact campaign and only that, so it's only gonna get targeted here. So labeled pin. It's gonna be in its own exact campaign and nowhere else. Of course, it'll be in phrased, it will be in broad, but in terms of exact match, that's the only campaign, of course is gonna be so great. Each of these is going to become its own campaign. Yes, it takes some work, but it's definitely worth it. Next, the remaining keywords, anything that's under 4 thousand, really between 100 monthly searches to 4 thousand. You're gonna go in sets of five. So each of these above, this pins for hats as its own campaign, pride pin has its own campaign enamel pin, labeled pen. Those are all their own campaign. After 4 thousand monthly searches, right? Getting a little bit less, still very important, but a little bit lower search volume. Your start in order and then go in sets of five. So 12345, alright, in sets of five, These will now all go into their own exact campaign. So we're going to have single keyword campaigns, that's number one. Number two, we're going to have sets of five. And how I like to label this as the product name. So let's say it's a travel pins dash and then exact dash set one, traveled pins dash, exact dash set two, and so on. So set one of five, set to five keyword set three, there's five key words at four, there's five keywords. So 12345, these five keywords are gonna go in exact match in their own campaign. Okay, next, we're going to move down. It's very easy when you download this, you can just kind of copy and paste in a really not as long as you might expect. Next we have 12345. There we go. These five are again going to go into their own campaign, all of that and so on. And basically, number one, obviously, doing this structure is going to keep certain high volume keywords from competing with lower keyword. But also which again, I believe in theory really shouldn't be the case. But in reality behaves very differently when you do this. For whatever reason, Amazon's algorithm is going to give you much stronger weight for each of these keywords in there, either single campaign or these different sets, you're going to see your profitability, your keyword ranking as well for these keywords increase. Like I said, maybe in certain cases, I don't believe should be the case, but that's what's working. So whatever is actually getting results, that's where you're gonna learn and you're gonna learn it here first over anywhere else. And I can tell you there's so many agencies that aren't even doing this, they have no idea. It's amazing. You've tapped into something really powerful. You're gonna do this all the way down. And this is just dummy data. So this is a pretty like just general kind of robust list. We're going to go all the way down, excuse me, until we get to anything with, and in this case, the minimum search volume is about 700, which will be very different your case, once you get to any keyword that has less than 100 monthly searches, then what you want to do for those keywords, what I'd recommend is instead of taking all the time to put those into each of their own campaigns, I'll put all of those remaining keywords into their own campaign, injured their own exact campaigns. So in the end you'll have your single key. We're campaigns, boom, there you go. Then you'll have your sets of five. So set one, set two, set three, set force at five units at 20, whatever, all of those different sets. And then for any keyword with anywhere from 0 search volume to 100, those can all go into their own campaign because those are very, very low competition and very low volume keywords to where they're not really going to be competing with themselves. And if they're lower search volumes, they're probably not as important for you to rank for, right? You want to make sure that the keywords are very important for ranking and very important to kinda keep track of and make sure they're profitable. Those are in their own single keyword campaigns as well as their own set of five. Everything else. It's important you want to target it. And these can actually be very, very profitable campaign with all of those lower volume keywords, that's where all your long-tail keywords are gonna be if they have between 0. But basically this is a really efficient way of, you've done all this keyword research. You've researched long tail keywords. You've pulled keywords from the listing that you know that you're optimizing with and take all those keywords are in your listing, put them all together, makes sure, okay, make sure that they're all relevant. Awesome. It's kinda regroup them, make sure you know, kinda the search volume and put them all in one cohesive list organized by search volume. And then this is a very clear way. 4 thousand or more single keyword campaign in exact match between 100 monthly searches to 3,999. Because there needs to be a cut off somewhere. Those go into sets of five in order kind of going down. And then anything, any keyword with 100 or less monthly searches all go into their own single campaign. It might be a lot of keywords, it may not be that many. It kinda depends because they're not as competitive. You can kind of group them together, but if you want to keep breaking them out, That's up to you. It just takes a lot of time, can make things really messy. But I know this can basically create a bunch of campaigns in your dashboard, make things a little bit overwhelming. But if it wasn't, if it wasn't absolutely critical and extremely important and valuable, I would not be sharing this with you. There's no reason to take any extra effort that you don't need. This is definitely what you wanna do. So that's what exact match. And like I said with phrase and broad, primary, secondary phrase, primary secondary, broad, if you want to break that out even further than maybe having three sets of phrase, three sets of broad. Because the goal of those, not for ranking, it's more for keyword harvesting that you then put into your exact campaigns and so on. And as you get more keywords from your search term reports every 30 days, which we cover, right? You see more profitable keywords. Again, look at the search volume. If they're all above a 100, boom, and there's like five, put those five into their own campaign and kinda show on it. There's a bunch of long tail that get those go into long-tail campaign. Soon. As you generate and harvest more keywords, you know where to put them, you just run another search like with magnet here, they have over 4 thousand, which in certain cases I guess it could work, could be the case, but in general, there'll be a little bit lower volume if you're generating through your phrase and broad. So hopefully this makes sense. If you have any questions at all, let me know. It's your business and your agency potentially, it's completely up to you what you do and how you structure campaigns. But like I said, always be testing. If you've already set up all your campaigns and you have your primary and secondary exact campaign or just one, let's say exact campaign. Okay. This can take me a lot of time. Let me test this when one product go ahead and do exactly what I just said with one product and look at the results. And I think even within one week, you'll see some pretty dramatic differences. But key, as we've mentioned before in this course, always be testing ABT, the one key to success. Every single successful business individual is always testing. They're never just doing one thing and sticking to it forever. So obviously, I'm always testing, I'm constantly paying to go to conferences, paying for consulting and learning from other people. I am testing with my own products and clients products. So you're going to hear the best information here for us and hope you find this extremely valuable, extremely excited to see the results you get from this. And like I said, if you have any questions, let me know in the Q&A section below. With that being said, let's go out and get to the next video. 17. 2 INSANELY Effective Exact Match Campaigns: In this video, I'm going to share with you two additional exact match campaigns that it recommend that every Amazon seller at least consider setting up, because these can be extremely, extremely profitable campaigns. That's a very little time to set up and almost to absolutely no time to maintain or manage. You just take some time to set them up, set and forget it. And for us, these campaigns combined generate dozens and dozens and over a 100 additional sales every single year for all of our products combined from just a few minutes of initial work upfront and very, very, very low ADH spin. So sounds too good to be true, right? Well, I'll show you because these campaigns are very creative and I can almost guarantee that the majority of your competitors are not even thinking about this. So the two campaigns that I recommend that you set up or at least consider, or a Spanish exact match campaign and a misspellings exact match campaign, which we'll go into a little bit more detail now. So first, beginning with the Spanish campaign, what it is, we're going to identify your top search keywords in English. Translate those top search keywords into Spanish if you're in the United States market. And by the way, if you're in the Canadian market, this wouldn't maybe makes sense with French. If you're in England, maybe polish or, you know another language, I'm not too familiar, but you can just kind of apply the same principle to whatever marketplace Spanish may not be the best option if you're in another market place outside the United States. But same kind of principle applies. Basically, we're taking our top search keywords in the main kind of spoken language of the country and translating them into the second highest spoken language in the country. The reason for that is because these keywords your competitors are probably not targeting or very, very few are. So they're going to be very inexpensive and they probably have decent search volume. And again, the worst-case scenario is you don't get any impressions and clicks a don't spend any money, you just waste a few minutes of time. And the best-case scenario, generate additional sales on autopilot with 0s. So that's why I recommend kinda setting it up. So what you do again is we're going to identify our top search keywords, translated them into Spanish, and in target those Spanish keywords in an exact match campaign on its own. Okay? And again, the point is we're going to pick up on sales that your competitors are completely forgetting about, the customers competitors forgot about. And one last caveat, I set up Spanish campaigns for some byproducts, but not others. So if you have kind of a more general product that yeah, maybe your product packaging has English on it or your product by half some English on it. But if it's not really that important and the language in terms of your product, then I'd recommend setting up Spanish. However, if language is very, very important, like if you're giving someone, let's say like a birthday card, right in the birthday card is written in English completely. Maybe a Spanish targeted campaign wouldn't be the best option. So just kinda use your common sense with this. That's all I'm kinda saying, which I'm sure you're already doing. Just want to call that out. So what you'll do is go to Google Translate or any other kind of translating service. Very simple. And you'll want to have English and Spanish selected. So we're translating from English to Spanish, where you're going to do just on a list, write down ten to 20. Your top search keywords. So just kind of think about what are the top, the first ten key words that come to your mind when describing your product, right? So if you sell a taco holder, Maybe talk a holder taco stand, even taco accessories because these are going to be less competitive keywords when we translate into Spanish. You know, things like that. So kinda your top search keywords, go ahead and enter them in here. You could do this one by one or do them all at once. I just have one example here. So we enter in taka holder and then we translate into spanish, which is in this case what they did taco. And keep in mind, some translations are better than others. So again, if it's kinda mistranslated or it's not the best translation, that's still OK because like I said, the worst-case scenario is you set up this campaign and maybe a few keywords. Don't get a ton of impressions or clicks. You don't really waste that much money in the end, shouldn't waste any money ration ultimately be very, very profitable. So that's strategy number one. What you'll do, go back through the video where I show you how to set up exact mass campaigns, follow all of those steps. And then once it gets to the top keyword targeting section, copy your Spanish keywords here that you just did, and paste them into that keyword targeting section, okay? And for your bid, because Amazon, I'll ask you a bit, set a custom bid and you said it can set the custom built in and you can make it whatever you want. But I'd recommend maybe something around $0.15. So there's something fairly low. And it's gonna cut because these are very competitive. So you can get away with having a lower bid and likely get a decent number of clicks and ultimately sales. Again, over time, it'll take some time for these campaigns to pick up maybe 30 days of 45 days, but set it, you forget it and hopefully is a nice little additional profit driver for your Amazon business. So that's number one. Number two is our misspellings campaign. Same type of idea. But what we're going to do is instead of taking your top search keyword or keywords and translated them into Spanish. We're gonna find common misspellings because the reality is human beings mess up. Okay? If I want to search for Taco holder, there's going to be times if that human beings searching for stockholders are gonna mistype, okay? And what we can do is we're going to identify common misspellings over top search keywords. So in this case, you know, if we're selling a stock holder or top search keyword would likely be taco holder. Because we take that main keyword, we're gonna find hundreds to up to 1000 common misspellings, all different ways that people could miss type the word taka holder, an Amazon. We're going to target that and exact match. And the result of that is that when someone types in a misspelling, which happens very, very often when he would, especially when you look at the average of when you have hundreds of misspellings, that happens very frequently, you're gonna rank page one for all of those misspellings, right? You're going to be the top search results for your paid ad. And potentially even that's going to help you organically rank. You're listening for these misspellings as well. So you're going to rank number one for these misspellings for literally sense like a few pennies and ultimately capture dozens to potentially even hundreds of additional sales every single year with very, very little effort and spend came so same kind of idea here. So how we do this really simple. You can go to any kind of keyword typo generator online tool. So you can just type in keyword typo generator it and you'll get to a tool like this, okay? And I'll have a link to this specific tool. It's free, by the way. In the resources section. Go ahead and enter your main kinda product keywords in this kind of gray box here. Then you can kinda keep all of them selected or Alex, unselected skip pit spaces. Just based on some research that I've done in terms of misspellings, Not a big deal. Because what you're going, what's going to happen is even just one word that you enter into the box here. If this tool is going to find all the possible combinations of misspellings for that keyword. So you're gonna get a huge list of keywords, which is great. That's what we want. We want a huge list. But keep in mind you can only add up to a 1000 keywords per ad group. So what you can do is just a thought. You can keep it simple. Enter in one. You're kind of keyword here, finding a hundreds to up to a 1000 different misspellings and create, you know, you'll have your misspelling exact match campaign. Then when your ad groups could be one product, keyword misspelling, you could have another ad group with another product. So it can be, for example, one campaign which is misspellings. And then in a campaign you have to add routes when your ad groups is Taco holder misspellings. Ad group number two is Taco Stand misspellings. Okay. If that's too complicated for you, don't worry about it. Just follow the same tragedy like we talked about before. One ad group one campaign, Keep It Simple. Entering your product keyword, generate the typos, and then you'll get a huge list like this, as we can see, all different kinds of ways and misspelling. You're going to copy this list. Go back through my exact match video, show you how to set everything up when he gets to the keyword targeting section are gonna do the only thing that's different is you're gonna copy these keywords, paste them into the keyword targeting section, and you're going to bid, or I recommend bidding at $0.02, okay? Y2 sense, because most people are not targeting these keywords unless you're competitors. And if they are, they're likely bidding $0.01, okay, because they think that nobody else has bidding. So we're going to outbid everyone else's bid by one penny. So it's not, you know, we're only spending one penny more, but just in case anyone else is already kinda bidding on these keywords were connection to, outbid them and kinda when that bid and ultimately, like I said, rank on page one for literally $0.02 a click. Which again can translate to very, very profitable sales. But keep in mind that results will vary by seller. There's nothing guaranteed here, but it is worth testing and experimenting with because of the low amount of cost in terms of time and money. So those are the two campaigns, Spanish campaign and a misspelling campaign. These are both going to be additional exact match campaigns that can set up. It's up to you to your business whether you want to or not. But hopefully you found this valuable and hope you get amazing results from these campaigns, as well as all the other campaigns that I'm excited to show you how to set up. So without further ado, let's go ahead and get into the next video. 18. THE MOST Powerful Keywords To Target With Your Amazon PPC: This topic is extremely important to your Amazon PPC campaigns, so you wanna make sure that you're paying attention. And unfortunately very few quote unquote Amazon PBC experts ever discussed this. And it's, it's crazy to me, so very important. And in this video we're gonna discuss Amazon PVC keyword types. And specifically we're going to discuss short tail keywords, mid Tail Keywords, long tail keywords, what they are, why they're important. And in the next video, I'll actually show you how to implement these strategies and actually generate a list of highly profit potential keywords for your Amazon PPC advertising. So I found this graph on Google, which I think was a really great representation of what I wanted to really highlight here with a difference between short, mid and long tail keywords. So basically to really kind of making simple short tail keywords are short keywords. Long-tail keywords are keywords with more words in them or they're longer words and give you some specific examples. So an example of a short tail phrase would be trainers write just one word, very, very short. Next we have Adidas trainers. So this is two words a little bit more descriptive than trainers, but still very, very broad, right? Because Adidas traders or another word could be Adidas shoes, still very, very broad. And that's a mid tail keyword, okay, kinda somewhere in the middle. And then lastly we have long-tail. An example here would be Adidas, DZ, boost, trainers, okay? And there is no specific definition of long-tail keywords that kinda differs depending on the source that you look at. But long-tail keywords are generally at the very least three words in length. It's a keyword that has three words in that key phrase or longer, right? So it could be three words long, forwards, five words, et cetera, in this case, right? Adidas, easy boost trainers. That's a phrase with four words in the phrase OK, so that's a long-tail keyword. Now, I really want to focus on long tail. That's the big reason I wanna kinda highlight this, is long-tail keywords. When a lot of people think of when they hear this or oh wait, Sumner, You know, I'm selling Adidas shoes online, so maybe I would target, you know, Adidas shoes. Okay, that's, that's what most people think about with Amazon PBC, they find ten to 20 very competitive keywords and then target those keywords. But if you look at this graph, okay, the shorter your keywords are, generally there's higher search volume, right? More people are looking for it, but it's much higher competition and there's a lower conversion rate. Conversion rate. Simply the people who basically in this case, the people who click on your ad compared to the people who actually end up buying, right? So the lower that percentages, that means less people are buying your product, the higher conversion rate is the bit rate, the higher the conversion rate. That means more people are buying out of the people who click on your ad, and it's ultimately a good thing. So long-tail keywords into HIV at higher conversion rate than shorter tail keywords. Okay? Because the more descriptive, but what most people get tripped up about is that long-tail keywords have less search volume than shorter tails that are like, hey Sumner. If I target 20 long-tail keywords, I'm not gonna get any impressions and he clicks because for example, let's say that one, Adidas easy booze trainers or one of these long tail keywords. In your case, might only generate one sale potentially every year. And you're like, well, some of it, I can target another keyword that even if it's not as profitable, it could generate, you know, one sale a month or several sales every single month. Okay. But we need to keep in mind is, and the key here is with long-tail keywords, they should definitely a part of your strategy because we already established, tends to have a higher conversion rate and it's less competitive, which means you can get a lower cost-per-click. So number one, so long-tail keywords, higher conversion rate, ultimately more profitable, okay? You can spend less per-click. You can have lower bids and get impressions and clicks with lower bids. But the key that a lot of people miss, okay, even if they understand this, this first concept of long-tail versus short tail, that the key with long-tail keywords as part of your strategy is you need to have hundreds of long-tail keywords that you target, which by the way, is actually easy to do. And if you do it for free, it's really not that difficult whatsoever to do. But the key is you need hundreds of long-tail keywords to implement this strategy with your own Amazon PBC. So if you're already running Amazon PPC campaigns, you may look in your campaigns and see you're only targeting. And this is very, very common, by the way, ten to 20 keywords in all of your campaigns. It's Emacs tend to 20. That's great news because there's huge room for you to improve. Ok, there are literally thousands of keywords out there that are relevant to your product on Amazon that people are searching for to find your product. So we want to identify those keywords, or at least a few to several 100 of those keywords, identify them and then target them, right, with a low bid. And ultimately the result is when we do this at scale, ok, and we're targeting a bunch of long-tail keywords. Maybe each keyword only generates, for example, one sale a year or even one sale every two years. But you multiply by that by hundreds, right? That's hundreds of additional sales every year. And just as a kind of quick statistic about this. So I had one of the students here in this course, went through this section of the course, learn about long-tail keywords, and went through the next video, we're actually show you how to create a long-tail keyword list of high profit potential keywords. He was able to increase his sales from Amazon PBC by 75% and reduces overall a cos by, I think it was around 10%. So we got with this strategy by identifying and targeting hundreds of long-tail keywords and adding these two his existing campaigns, it's all he did is he was able to increase sales by 75% and decreases advertising costs. Okay, so not only do the increase sales at the same eight costs, he increased sales, Android and Andy got more sales profitably. So really, really powerful. So I hope that makes sense. And if that's not a 100% clear, it'll become more clear as we go through the videos and, you know, feel free to ask me any questions in case you need more clarity on any of these topics. But basically at the end of the day, you want to be targeting both of these, but there should be a heavy emphasis, especially if you're a smaller seller, you don't have a huge budget, you should be targeting hundreds of long-tail keywords. I said it was important. That's why I'm repeating myself so many times. And so a couple examples are so of short-tailed versus long tail as well, would be, you know, let's say you're selling lemons, Esther, and you're already targeting the word lemon zest or in your Amazon PPC, maybe it's not that profitable. You're getting some clicks and sales, but you want to increase your profitability. Then some ways, some really simple ways that we'll cover in more detail of targeting long-tail keywords are adding long-tail keywords your existing campaigns is to add more descriptive words before. After your main keyword phrase and do that like I said, a few 100 times. And there's tools that will actually help you generate a big list. And then you basically kinda add keywords before and after to your main keyword that specifically describe your product and then target those keywords. Okay, like I said, we'll go into more detail in the next video. But one example could be, you know, you're selling lemons Esther. So read silicon lemons Esther, another example could be handheld lemons ester or whatever it might be. So there's like literally almost infinite examples. There's hundreds and hundreds of keywords out there that you can be targeting. And specifically, when it comes to your exact match campaigns, I recommend setting a two exact match campaigns, okay? And you can just set up one of these one or the other, but I recommend setting up to ultimately. And the first campaign you're going to set up is what I like to call the top ten campaign, okay? This is where you put in maybe your top five to 20, usually around ten, your top ten sales driving keywords. If you don't know what your top ten sales driving keywords are, that's fine. Wait to set up this campaign. And what you would set up first is your long-tail campaign. Your long-tail campaign is going to be an exact match campaign like I showed you how to setup, right? It's going to be an exact match. And in this campaign you're gonna have one ad group. That one ad group is going to have hundreds of long-tail keywords in that ad group. Ok, so one campaign you're targeting ten of your mid Taylor shorter tail keywords. There are more competitive and more expensive. And then your other campaign you're targeting, you know, anywhere from a 100 to a 1000 long-tail keywords. And the benefit of kinda having both. And if you're wondering what's under which one would be better to set up. I'd recommend getting started with a long tail campaign and setting that campaign up first. Because what you can do is you can set up the long-tail campaign first. And then after it, maybe a month or two months of running the campaign, identify the top ten sales driving keywords in your campaign. Turn them off like so use Go, and I'll show you how to do this later, but turn those keywords off in your long-tail campaign and create a new campaign. Take those ten keywords, copy, paste them into your new campaign and turn them on. So you turn them off from one campaign and basically added them to a brand new campaign to your top ten. So now at the end, you start with a long-tail campaign. And in part that long-tail campaign turn into your kind of top ten keyword campaign and get, it doesn't need to be exact. It doesn't need to be exactly ten keywords. It could be anywhere from five to maybe like 20 or so of your more competitive keywords. And the reason for doing this is your long-tail keywords basically have room to breathe. When you have, when you mix the two together, long tail with short-tailed together, what usually happens is your budget. Let's say you have $10 a day that you're spending on your budget, a bigger percent of that is going to keep going to your short tail keywords, your competitive keywords, your competitive keywords are essentially going to eat up your budget all the time. And those little long-tail keywords that are very, very profitable, but there's not getting any light, they're not getting any light to grow. They're not getting any of the budget. So they're not really performing at all because they're not even getting any budget because the short tail or eating them up. So you basically kinda think about it like you want to put all of the kind of strong keywords with each other. And you can better control the bids, the budgets, and all of that. And this will, by the way, make a lot more sense when we get into the keyword in weekly, monthly, Amazon PBC optimization module, it'll all make a lot more sense. But just keeping simple, what you could do is if you want to be a little bit more profitable, I do this every time I'm launching a brand new product is just start with an exact long-tail campaign where you're targeting hundreds of these long tail keywords and setting it at a low bid, you can definitely set anywhere, you know, 25 to $0.50 is definitely doable for this. And the reality is because you're targeting so many, Maybe a lot of the keywords won't get hardly any impressions or clicks, but statistically the, it will average out. And what will happen is you could potentially even double if you're already running campaigns, double your sales. And those sales, there's additional sales can be significantly more profitable as well. So I hope I made that as clear as possible, but that's just an idea here that you can do whatever you want. It's your business. But just as kind of a thought is for your exact mass campaigns, start off with your long-tail. Just have all the keywords that you want to target in one campaign. After a month or two months, any keywords that are consuming the most of the budget and have the highest cost-per-click generating the most sales. Take those keywords, put them into their own campaign, and then now you have two exact match campaigns. Okay? So those are kind of two examples for exact match campaigns that I run it with my own brands as well as from our client's brands. And hopefully that was helpful if you have any questions about long-tail keywords or anything else. Let me know that Q and a section, and let's go ahead and get into the next video. 19. (Part 1) THESE Are The Keywords To Target With PPC: So what keywords and how many keywords should we target, specifically during an Amazon product launch or creating our Campaigns For the first time. But to answer these questions and there's been some updates with the Amazon kinda algorithm and things that we're seeing with Ranking that'll kinda update this video. But it's very simple process, but it's very, very important that most sellers don't do and it ends up costing them a lot of money in extremely high acos. Okay? So for this example, we're actually going to use a real-world example. This is the Rita headband. And I'm actually tasked with launching this non-profit, a headband that actually all the profits go to fighting human slavery specifically in India. And we want to sell this headband on the Amazon marketplace. So I've already gone through and I had this Keyword List. Where did these keywords come from? It's a question I get a lot. So when you are creating your Amazon listing, it's obviously very important to make sure you have important keywords that customers are searching for in your Amazon listing, your title, your backend, your bullet points, your a plus content, all of that. So that's where this Keyword List came from. Every Amazon seller that has a halfway decent product should have what's called a master Keyword List. Or they call their Keyword List or the keywords. There should be a location whether Excel or Google Sheets or somewhere else, where they say list of the keywords that are in their Listing along with the search volume. Okay, so if you are an Amazon PPC Agency that is Advertising On behalf of clients, they should already have done this work for you to use in cases of question that you have. Otherwise, if you're selling your own products and advertising it on Amazon, you should have a master Keyword List. Helium ten is a great tool for that. And maybe making a video if you want a video, let me know on the Q&A section, I can make a full video about that for Amazon PPC, specifically, like I said, he should have that Keyword List. This is just the list of keywords you used to optimize your Amazon listing. Again, in your title, your bullet points, etcetera. Same List. But in general, what I would do in the past is I would almost Target every keyword on this list right off the bat. That is not the case. My overall strategy for Amazon advertising has shifted a bit. Meaning I used to target way more keywords in the past that now. But as there's been more competitors on Amazon, as cost per clicks across the board are increasing just on average also due to increased competition. Then my strategy now is to be very targeted, especially during a Product Launch right at the beginning. Only target the most relevant and highest Converting keywords and Targets first. And then for my Search Term reports and my Ranking data and all that other data, especially the assertion report that's the most Powerful, then I start to add in more keywords. So you know, search terms that are generated from your broad, Your auto and you're phrase campaigns that are profitable. I take those, I add those in. Those keywords are generating more keywords and we find even more keywords. We add those in, those, Find More Search Terms which would turn to keywords and so on. And that's how we're growing and scaling our Campaign. And that's one example, but we're starting targeted. Then we're letting Amazon's data tell us what to do if that makes sense. So instead of targeting like a shotgun, like a ton of different keywords, we're gonna be way more targeted and then slowly scale up versus the opposite of targeting a bunch and then scaling down if that makes sense. But regardless, Everything else is exactly the same. It's just that overall mindset shift. So how do we do that? How do we know if a keyword is relevant? How do we know we should be targeting it with brand new Campaigns and for Product Launch. Very simple. Where you're gonna do is you don't need to do this for every keyword or you definitely shouldn't. It's gonna be a waste of time. But from your master Keyword List, which in this case is actually fairly short. There's only really 110 keywords here. Then we're gonna go through this example. I'll just go ahead and start typing in each keyword into Amazon so we can tell if it's relevant. But basically, if you're to type this keyword into Amazon, remembering our product in mind. When we type the keyword into Amazon. And our first keyword is hair bands for women's hair, I'm just going to copy and paste as is. Hit Enter. We want to see, okay, are 50% or more of organic search results extremely similar to this product? Because if they're very different, what does that mean? It means it's irrelevant. If someone's typing in this Keyword, are they looking for our product? If you're looking for our product, we want to bid, we want to show up. If they're not looking for our product, we do not want to show up, right? Because they're not going to, there's a good chance they won't buy from us and it's just going to waste our money. Low conversion rate, low click-through rates, all of that. So quickly scroll through. Here's the sponsored results here we're going to scroll past that. Alright, so looking at some of these results we have. So this hair tie right here, Here's a great example. Is this product similar to this product yes or no? The answer is no, it's not. This is more flat, stylish head band and these are like hair ties, I think, or whatever it is. So already that's one. You don't have to be exact, but that's irrelevant. These two here pretty similar, especially this one here. We see the design. It's not exactly like our product and it shouldn't be, but it's very similar. So that's relevant. So irrelevant, relevant. This one over here, it looks relevant overall. This one over here, irrelevant. So we have about 5050 so far. Okay, here, Irrelevant, Irrelevant. These two are not similar. These are sponsors, so we scroll past Sponsored as well. Irrelevant, Irrelevant. Surprisingly, a lot of irrelevant. These two are pretty similar Sponsored again, Sponsored again. Somewhat similar, more athletic but yes, similar. So it's a bit mixed and then in this case, it's pretty evenly split. So you have to decide if someone types in this Keyword, are they looking for my product, yes or no? If you're like, I don't know, then don't targeted just to be safe, it's better to be a little bit more conservative, in my opinion, especially if you're advertising for yourself. Because with Amazon PPC, especially more recently, it can become much easier to lose money and have a higher acos. So that's my reason behind this, although other experts might disagree, but I'm all about results and having the best strategy. So that's just my personal opinion. But overall, we're seeing a lot of the results aren't specifically relevant. So in this case, because I'm not really sure, I'm not going to target this. This is not super relevant to my product. So I move on to the next. So maybe in the future I'll targeted. It doesn't mean I'm never going to target it, but I'm only gonna target if Amazon data tells me, right, let's say if I'm Ranking for hair bands, for women's hair, then I want to target that. Let's say I'm on the bottom of page one or the top of page two, then maybe I'll Target that in the future once I have some data. Or if there's a Profitable Search Term and I look into my Search Term reports and it's all look hair bands for women's hair. It generated one to sales over the past 60 days at a 20% acos. Great, That's a great keyword potentially To Target. But for now, no. Next women's head bands. So we're going to command copy. Again. Some of these are gonna be pretty obvious to your product. So you don't have to go through everyone in you shouldn't. But for those that you're not really sure about go through. But I'm just showing you every example so you have no questions. Scroll past the Sponsored after we've typed it into Amazon. These are irrelevant, very, very different, relevant. These are somewhat similar to our product. Irrelevant here. Relevant, irrelevant, relevant. Scroll down. Irrelevant. Definitely irrelevant. Irrelevant. Yes. So overall pretty dissimilar from our own products. And keep in mind the competitive nature of women's head bands. You might think what we're selling a woman's head band. We are. But like I said, it's better to be way more targeted. So in this case, if you want to be more aggressive, if you have a larger budget, it could be worth targeting this keyword right from the bat. But maybe I'm not going to target this for launch. In this case, I'm not because it's way too competitive. So later on, I, my target at once I have 50 or 100 reviews, more established data that's coming in, and I have more profit coming in, I can be more aggressive. So again, there's no right or wrong answer. As you can see here, it's sort of like you have to think to yourself, if someone types in this Keyword, are they going to buy my product? You have to guess to the best of your ability. You don't know until you start selling. And also what are your objectives? How aggressive Ru versus conservative Do you want to get like, just don't really focus on scaling. You want to be way more profitably at the beginning of the deaf and don't target this. But this case, I'm actually surprised by how irrelevant a lot of these products are. The ones that are more similar further down the page which shows me Amazon is telling me they're not as high selling. So this case, I'm not going to target it. I'm seeing a lot of irrelevant products. It looks like more than 50%. And just to reiterate that point, in case I wasn't clear, you're looking at overall just a general feeling and you can do this manually if you want, but it's a general rule. If 50% of the products on page one are very dissimilar, don't Target if 50% or more even 100% are very similar to your product Target that keywords relevant. Okay, here's a great example of natural life that seems irrelevant. I'm not really sure it. Let's check it out. So we're going to enter it here in Amazon. And as you can see, there we go, natural life. Okay, It's actually a competitor of ours. And what's really great is, so these two products, I don't think they're sold by a company called x1 Tau prime, pronouncing that right. And the natural life Brand is loaded or brand name, they're not even showing in the very top of organic search results. We have natural life. Then we have to obscure brands that maybe they have natural life somewhere in there listening their bullet points, their title or whatever. Probably the bullet points because I don't even see it here and then here. So here's my question. If someone's saw, let's say there's an influencer or someone bought this product and someone learn about natural life head bands, typed it into Amazon. Clearly know these head bands are showing up, right? And maybe right now is that we will summer 50% of these are more or not relevant to your product will then what I'll do is natural life might be too broad. Remedy headband, natural life headband. There we go. Ignore the Sponsored definitely relevant, definitely relevant, definitely relevant. Deaf. All these Are hundred percent relevant. This is right. I mean, if we look at our product so far, that is the most relevant. Definitely so natural life that wasn't relevant. But natural natural life headband is, and what I can do is I'm just gonna put up here also, maybe I also want to target natural life hair band. Let's check that out as well. Hair Bands a bit different, isn't it? I would scroll through 5050. It's about 50. It's actually pretty evenly split from what I can see. But clearly, we can tell hair band is different from headband. If you're a woman watching this, you're like Sumner urine idiot, like of course. But that's the whole point. You learn by this research. So in this case, I'm going to stick with headband. Also, let's say from our keyword list, we know what peoples type in. Live head and bands separate, right? You can also include that although Amazon more recently is targeting, they didn't used to do this, but now these to be important to have a natural life, head bands, singular, plural, and even some other slight differences. What I'm seeing, you can go to your, go to your Exact Match Campaigns, look at your search terms for Exact Match, right? We should be the exact same. You can actually see that there's some very slight tiny variations, which is the same thing with Google ads, to where when I Target natural life headband, I can Target natural life head bands, maybe even natural life headband. But it doesn't guarantee that I will. So let's say that head bands separate is also a very important keyword for me to target. Maybe it's not important to have in my title because it's spelled technically a misspelling natural life headband. And basically all I'm saying is you're using your common sense. And you're not just blindly copying the keywords from your master Keyword List. The same keywords used to optimize your Amazon listing aren't going to be the same keywords for PPC. You're using common sense here like what are all of the most relevant keywords? All the relevant keywords you want to be targeting those. And nothing is perfect. You're never going to get all the keywords no matter how many tools you use or how much common sense you use, that's okay. You just want to get a really good base to start with. And then from there, your search terms are going to allow you to add more keywords in later, you're gonna look at your organic ranking, which we cover here in the course, where you're going to add more keywords and so on. If that makes sense, you see why I added, I didn't just copy and paste this over. I didn't natural life headband and assuming here, so hair bands for women's hair, right? That was broad, but maybe I can modify it a little bit making into a long-tail keyword. But in general, I like a little bit last modification. Okay, So we'll go through a few more examples. Just make more sense because you might be a little bit confused. So let's go through cute head bands for women. Okay, I'm gonna go here. That sounds like something. It'd be really relevant to us. So I didn't copy over. Alright, cute happens for women. Copy, paste in there. So we're all somewhat relevant. That's relevant. These two are a bit irrelevant. Irrelevant, relevant. Overall, no, this would be relevant to my Product. Someone typing in cute women's head bands, are they looking for a product like this? Based on the data that I can see, there's a good chance for it. So yes, so I'm going to take this cute head bands for women. And again, every time that I personally add a keyword over into my PPC, these is the column of all the keywords I'm ultimately going to target. What I'd like to do is to create variations of it right in there. So like cute head bands. So what are some other ideas for cute, right? Like a stylish head bands for women. I'm just going to do there because maybe didn't show up in my master keyword list, but people were actually typing it. So again, it's a little bit extra effort. Do you have to do it? No, you do whatever you want. This is exactly what I do because I want that exact keyword and some similar variations that I use, my common sense, I know people are typing this in even if some keyword tools didn't show me that. So acute hepatitis, but let's just try that. It's Try like will be a good word for this. I'm trying to think like artistic. No one's typing artistic look stylish. Stylish. Using my common sense, I think people with type that in, I think it would have some search volume. Stylish. Overall, yes. Not 100%. Let's say over 50%, yes, similar to ours. So I'm going to stylish women and so on, right? You could try acute hair bands for women, cute headband, sperm and etcetera. So 20. (Part 2) THESE Are The Keywords To Target With PPC: Create more from that accessories. Here's a great example of something not To Target. I don't even need to type this in, but I'm going to just to show you this is do not target these keywords. Okay? Running accessories for women, right? What did we sell? Headband, what do we have here? Get past the Sponsored not headband, not a headband on a headband, not a headband. None of these Are head bands, right? You get the picture. None of these are headband. So far. There we go. Our first headband, extremely competitive. Maybe, maybe this could be worth targeting much later when we have way more reviews, we could test this keyword. It's always on our list here. Maybe we test that later, but for now, right, It is gonna be super competitive. And I'm seeing a very low likelihood people are going to buy, there's gonna be high acos. And this gets me to this point where in this list you're going to see two types of keywords, categorical keywords and product keywords, category or categorical keywords relate to an overall category. So our product can be running. It isn't running the accessory for women. So isn't that relevant? No. Because someone's had been running accessories. What are they looking for? I don't know. They don't even know. That's why they're typing and running accessories. They don't really know what they want. We only want to target, especially when we're starting off Product Keywords, women's head bands, okay, that's a Product keyword. Natural life headband, right? Cute head bands for women. People are typing. Head bands for women, were selling head bands for women. That's relevant. That's a Product Keyword. Running accessories, running gifts for women, things like that, very broad. And we don't want to target also, if this was, let's say head bands for men, is that relevant or irrelevant? Clearly irrelevant. We're selling for women, so we don't target men. Oh, but maybe maybe the turbine for their wife. No, it needs to be highly relevant. We'll do a couple more here because I think you start to get the picture now. So let's write Bobo head bands. Let's see. So we type in bowhead bands. Great. So a very particular style, obviously that sort of beau ** style. But with ours, I could see this doing well. And we have, let's say a few different variations. We can see here. I think one of our Variations that we're selling could actually perform really well here. So yeah, Do I think this is relevant? Yes, I think so. So we're gonna do Boko head bands and guess what? I'm also gonna do Bobo head bands for women. Women's Bobo head bands, right? Just, there's no right answer to this. It's just you add a keyword, Your PPC. Are there any variations that could make sense? You're like, I think people would type this in. Again, it's kinda seems primitive. Like why are we just coming up with keywords? Because this actually gonna give you an edge. Everyone else is relying on Tools are going to miss this, but you do in this little extra step, are going to gain extra keywords because we PPC think about it. Let's say nobody is typing in Bot have had bands for women. What happens? You get zero impression to how much money do you spend? $0. If people are typing this in and you're the only one targeting this keyword in exact form or whatever. You're one of the only advertisers who is targeting this. What's gonna happen? Low cost-per-click, it's relevant, so likely a high conversion rate. Basically, this strategy, there's high upside with very low downside, right? What's the worst is going to happen? Maybe spend a little bit of money, maybe, or really the worst-case, You're not gonna get any impressions because no one's typing this in and that means no spin. It's a win situation because there's no downside. $0 in loss and upside for a potential gain. Just a couple more. We'll get through this. And of course, if you've already got the picture, you can go ahead and skip to the next video. There we go already know this. I'm not going to type this in. Sports headband. Actually will go and type it in because I needed I needed to show everything. So sports headband, this is for sports, is our product. For sports, obviously, you don't know this products, so you wouldn't really know right off the bat. Oh, she's in kind of athletic gear, right? It seems kind of sporting. This is used for sports, but for its multipurpose, it's not just for sports. And let's look. So sports headband, you might think it's relevant, but look, okay. Is this someone buying this product? Is it interchangeable for this? I'm in-between these two? No. And this looks much more masculine. Here we go. This is a product for men. Product Furman Product, Furman Product, Furman, Product, Furman, Product Furman, and so on. So that keyword on its own is not relevant, but sports have been. What about sports headband for women? Maybe that would be relevant because clearly people are typing it in there, likely typing in for women. And we're looking through. Actually this could be a bit mixed here. In this case, actually there's a lot of overlap between our own product and our product is designed for sports. It's breathable, it's machine washable. Actually, sports headband for women. And I'm also going to do women's head sports, headband. Have the student because sports had been for women and women's sport head bands, where it's headband are two different keywords. And yes, it's are they going to cannibalize? Likely, no, no, they won't. There's not going to be an issue here. And I wanna make sure I'm targeting all relevant keywords, okay? So not all keywords that are somewhat relevant, all highly relevant keywords I actually really enjoy this and this is by the way, real work that I'm doing for this. And I just want to kinda show you behind the scenes and clear up some things. Here we go. Another great one, Nike headband for women. I'm not even search for this. Is this relevant or not? We don't even have to Search. Know why. Someone who's searching this assertion free Nike headband, they're looking for Nike product. Do you think they're going to abandon the Nike brand for you? If for your specific product like, oh yeah, definitely. Consider targeting it. In my case, no, they're not. I could test it, but I want to test it. It's going to have a super high acos if I even get any sales, and I'm going to ultimately reduce the bid, it's going to waste my money. With my experience already know that I'm not gonna do that. And so on, right? I'll just do This last one, hair bands for women's hair. Because remember, hair band actually seemed like it wasn't super relevant. So let's see hair band for women's hair. So that's somewhat relevant these to our other sponsors. Let's go pass sponsored note. Note no. Somewhat. No. Yes. No. Somewhat No, No. Yeah. So especially at the top of the page, if I'm seeing a lot of nose, nose, nose, nose, maybe later. These Are these all down here are these two are Sponsored. These two are very relevant, but they're much further down the page and there's still a ton. All of these Are Not, So there's less than 50% irrelevant. So that is not a relevant to me. Sweat headband, I can already tell, just like with sports headband, That's gonna be way too abroad. But maybe I'm gonna do sweat headband for women. For women go down. So this is relevant. These two are somewhat relevant. This is not, this is much thicker, It's a very different type. In my view again, this is me knowing my product. That's where I'm coming up with this. This is relevant. Irrelevant. Okay. There's a lot these two are not this is not these this is, you see these kinda thicker material that Sponsored. Okay, let's take a material here that's not our product. So I'm kinda thinking people are looking for that specific also makes me think thin head band. Okay. So yeah, it could be worth targeting. What does the keyword again? Yes, what had been for women? That's a bit iffy bits what had been. But it's relevant, right. Again, it depends on how aggressive you want to be, what happened, but it made me think, Okay, Hold on. There's lot of these thick head bands, the thicker material here. Let me try. Thin head band for women. She, I'm just kinda going off the reservation here and just kind of typing to see if there's additional Keywords. No. So this is definitely not relevant. But what if we did thin sports? What have you to thin sports banned for women. Right. Trying to keep it as short as possible. Okay, but there's all kinds of bands. And for men, that's weird. For women. Traits. Headband didn't sports headband for women. So yeah, no, no. No. Wow, yep. That's that's why it's good to always kinda check a lot lucky these thin kind of vertically, not horizontally thin. Yep. Okay. So I'm going to say that's not relevant, but you get the picture here. You're just taking keywords from your list. You can quickly, if things seem like, oh no, this is definitely relevant. Copy and paste over. Only for those that you're not really sure. Go ahead and search. And then more than you do This process, it'll get easier with time. In the future. You'd be able to know this is not relevant, this is relevant. And then by the end, you'll have a full list of keywords. You want to go ahead and take these keywords. And like I showed you, insert them into Helium ten Magnet, and it's going to show you the search volume for each of these. Then with the search volume, those with very high search volume, you're going to target those in single exact Campaigns. For those that have kind of mid level Search volume, which is like hundreds, hundreds to thousands of monthly searches. Those are gonna go into sets of five. So first, let's say this one single keyword Campaign, one Keyword per campaign. Let's say these ones we did the research. We see there Search volume is less than 4,000, but it's about 100. So we do sets a five here, the next set of five and so on. And anything with less than 100 monthly searches, those can all go in one campaign because the reason for segmenting out keywords in a different Campaigns is the more search volume and keyword has, that means the more sales it's going to generate. If you mix low sales Keywords With high sales Keywords, the high sales like a big dog that's going to beat out the small dog. So that's the reason for segmentation, but just to kinda show you what Keywords To Target, how to go about that process didn't go much faster than this. And yeah, you basically create your list a combination of copy and paste from your master Keyword List. And also adding in Variations that you use your creative mind. You can also use AI tools like catchy BT and say, Hey, what are some other ideas maybe that I'm missing to add some more keywords, even more there for you. So, yeah, that's the gist of it. It's never gonna be perfect. Don't try to get this perfect. Just get a really good list out. The more volume your product will do or plan to do. Usually the more keywords that you'll be targeting and the less competitive your niche is that fewer Keywords you be targeting. This is kind of unique situation. Women's head bands of super competitive. We're like meshing down and really honing in on a certain type of stylized thin, multipurpose headband. So we're being super technical with the keywords that we're targeting. So because we're targeting a niche of women's head bands, we're not trying to rank for women's head bands. We're not trying to, if we do, that's great. And we might, but we're really focusing on a very specific niche within that. So because of that, this actually low-competition product and low-competition kinda category, because we can find those, those keywords. In that case, That's why the keyword list here is very small, maybe compared to yours. But how many Keywords To Target totally depends. What should we be targeting? It kinda depends, but it's gonna be based on your master keyword list and using your common sense. This single-step right here, this is the single thing that you can do that's going to save you so much time and headache down the road. If you just blindly copied and pasted all these keywords, you're going to spend a lot of money and a lot of these keywords aren't relevant to you. Spend a bunch of money or, oh my gosh, what are my acos is so high and I'm Optimizing, but it's still, it's gonna be like kinda like this giant boulder. And you have this little chisel instead with this, this is gonna be like a rock, a solid rock. And then you can chisel away with your Optimization. So instead of having a giant boulder, they have to chisel away. That basically just means there's gonna be a bunch of spend, maybe not so many sales as you expected. And it's gonna take a lot of work and stress to kinda get that down. This is much more targeted and we're gonna be super focused, get some really great Results. It'll still be unprofitable the first 30 to 60 days in general. But after that period, right, we'll get into a nice profitable position. We'll start getting Search Terms and looking at organic rankings, adding in Keywords slow and steady and really growing from there, much more manageable, much more profitable. So hope this makes sense. No one really makes videos like this because they're a little bit more complex. This is where the Art Forum comes in with a science. But hope you found this valuable. Of course, if you have questions, please let me know in the Q&A section that being said, let's go and get to the next video. 21. Effortlessly Generate A List of Profitable Keywords (No Tool Required)!: In this tutorial, I'm going to show you how to generate a list of hundreds of high profit potential long-tail keywords for 100% free. And it's really not that difficult. There's just a few steps involved. And you can use all kind of free tools here in this video. And I will say is, well, I actually pre-recorded this video before, not that long ago. So the strategy is identically the same today as it was, you know, a few weeks ago when I recorded this. Just kinda want to let you know. And of course, if you have any questions about this, let me know in the Q and a section, but let's go ahead and get to it. What you wanna do is create either an Excel, kind of an Excel spreadsheet or a Google Sheet. And you want to have three different tabs. And tab number one, you can name it whatever you want, but something like initial keyword list. So that's tab number one. Tab number two, you're gonna have phrase breakdown. And in tab number three, you're gonna have finalist and rename these however you'd like, but just get started. That's what I'd recommend. Okay. So and then we'll move step-by-step through each tab. And then once we, once we're finished with this, basically what we're going to have is this giant list of potentially hundreds of long-tail relevant keywords that can ultimately increase profitability, generate more sales. It's great for, for launching your brand new product or improving your overall amazon advertising results, which I think I've covered enough. So let's go ahead and just get to it. So let's assume that we are selling a spatula, a spatula on Amazon. All right, so what you wanna do in your initial keyword list is write down as many keywords that specificly described your type of spatula or your type of product as possible. So a few things you can do here is one, the number one and the best way to start is just brainstorm. Just think on your own. If you already have done keyword research and have a master keyword lists, for example, if you've used helium ten or seller tools are another type of tool and have this long kind of keyword list. That's a great place to start as well. So look at master keyword list. If you already have one, if you don't. A really great tool for this specific strategy is a tool called merchant words. Basically you can merge it with emotion words, you plug in a specific keyword and merchant wheres is again, generate a huge list of keywords that have your root keyword in those phrases. So for example, if you're selling spectral on Amazon, you can input spatula or silicons bachelor or read spatula or whatever your special is in emergent words. And it's gonna generate a huge list of phrases with their estimated search volume. I'm with the word spatula or read spatula or whatever in that phrase. Ok, so number one, brainstorm number two, if you already have a master keyword list utilized, that number three, you can use merchant words. It is a paid tool. So again, I'm going to give you some freeways number for really powerful and underutilized. Ask your friends and family how they would describe your spatula like what would you call this product, right? And have them brainstorm with you as well. And you'd be surprised by the number of keywords. Again, the key here is just kind of get as many relevant keywords, just really simply that describe our specific product. And I'll show you how this plays out. So just as an example, this is a relatively shortlist. You definitely want to kinda have, you want to brainstorm and have as many as possible. But for this example, I'm just kind of keeping things short and simple to not overwhelm you. So we only have seven, but I would recommend, you know, dozens are as many as as many as you can. Really it, it can, it can be seven, but I encourage you to stretch a little bit more. We have silicon spatula, read spatula, small spatula, especially with grips, especially with hooks, durable spatula things, Bachelet, etc. Right, so let's just assume these all make sense on these are all different ways of describing our specific spatula. Okay, great. Brainstorm. Do as much as we can on this tab here. Number two is we're gonna go to our phrase breakdown tab. And from here we are going to basically Decartes D compartmentalize our initial list. So we're gonna take all the keywords here. Okay, so we're going to take this. I'm gonna copy. So Command C for my Mac command V to paste right here into the sheet. Okay? And what we want to do is basically break down and take each individual word and place it into one of these groups here. So if you haven't already, sorry, I meant to mention that. So for column a, row one, you want to have group one, column B row one, you want to group two, column C, rho one, group three, and so on, right? So you want to have around five groups here. So group 12345 right here, like I have really simple and straightforward. And what we're gonna do is we're gonna place each individual word into one of these groups. Okay, so first, you know what we can, we can take our most common, which would be maybe silicone spatula. Okay, take your kind of most common two word phrase that's most relevant. Let's say we're selling a silicone spatula. If it was maybe woods Bachelet than you'd put wooden spatula. But that's pretty relevant and you want to put it somewhere between groups 24. So usually you want to take your most common phrase, your two-word phrase, and put it somewhere between 24. In this case, there are in group 23, so we have silicone into spatula and three, and I'll show you how this all plays out. It all makes sense here in just a second. So you just go ahead and do that. Take your most common phrase, put it here. So we are done with silicone and spatula. So boom, there we go. Silicone spatula. If you want, you can just go ahead and delete all anything that's silicon and anything that's spatula. But you kind of get the picture here. I can go through and do all that. Alright, so next we have read, we have small, we have with grips and so on. So again, we have kind of our main keyword right there in the middle. So now we're going to add basically keywords before and after that again, describe our product. And these, this is what's gonna create our long-tail keyword list. So your output is going to be directly proportionate to your input. So essentially, the longer going back to Tab one, the longer your list is in tab1, the bigger, much bigger, exponentially bigger. Your final long-tail keyword list is going to be when we're done with this. So just kind of to visualize. So next we have read. So read, so you can either have it, you put it after silicon spatula, it would read silicon special a read. Versus if you put in front, it would be read silicon spatially, I'll read silicon special, that makes more sense. But if you can Tweet this later on, I'll show you kind of how to do that, but really simple. So we're just going to, I've already done it, but let's say bone there, I put it right here. In France, we have read silicon spatula. That's what we have so far. Next we have small, similar kind of idea, small silicons bachelor. So we're gonna put that in group one because then it's gonna read small silicon spatula. We have width grips. So maybe I'll break this out as you can see here with an then grips. Ok, so then we have silicon spatula with grips. And then we also have red silicon specially with grips, small silicon specially with groups, right? You kinda see how it's playing out. We're going to have this huge list of long-tail keywords. So we're gonna put width grips after silicon spatulas and silicon specially with grips. I know it's a little bit confusing, so I hope this makes sense. If you have questions, let me know. We have spatula with hooks. We've already spatula, so we need to put with hooks we've already actually used with its in-group force. We can delete that and we have hooks. Boom, we're gonna put it here, which you can say I've already done. So NAB silicon spatula with grip silicon specially with hooks. We have durable and thin, pretty straightforward and delete those durable and then we're going to put those in front so we have durable, so it comes back to the thin silicon spatula. Okay? So basically I've taken all my keywords, broken them out, use them one time and put them into whichever group seems to kinda make the most sense. And then it's gonna read left to right. So what we have is actually and you know, read silicons Bachelet with grips, read silicone spatula, small silicon spatulas, small silicons fashion with grips, maybe just silicon spatially with grips, you see all the different combinations that we can now create. And so far it's all for free. I'm gonna show you how to use now a free tool to kind of put this all together. And basically for you come up with all the permutations and generate this for free. So what you wanna do once you complete this step is go to a free tool called Papaya search.com. So it's papaya search.com. It is their PPC keyword generator tool. So long-tail keyword generator right here. So I'll try to include a link to this in the description below so you can find it easily. Again, it's a free tool. You don't have to sign up or anything like that. And your scroll down and look at what we have here. We have Group one, Group 2345, just like our Google Sheet. So what are we going to do? We're going to copy and paste from a Google sheet, but there's a very particular way to do it. Ok, so what you wanna do first? So here's the thing, right? There's kind of three steps. We have our prefix, right? Are, are, are kinda preceding keywords here we have red, small, durable, and then, so we want to create a combination with red silicon specialist, small silicon spatulas, durable silicon special and thin. Ok, so this is going to be one group right here, and this is gonna be our first red silicons bachelor small, all that right, right here. Number one, number two, okay, we want the suffix, which is silicon spatially with grips and silicon spatially with hooks. Again, the longer your list is, you're gonna have a much longer list. I'm just trying to keep it simple here. So number one, our first kinda set of keywords are going to utilize these words here. Our second set of keywords are going to use these keywords here, okay? And then our final number three, this is less or final, is going to utilize all of them together. So we're going to have some, you know, some really, you know, some, some shorter long-tail keywords and then some longer long-tail keywords. Okay, they're going to be all different lengths. But again, the key here, and my overall strategy is to just identify as many long-tail keywords as possible. I target those with my Amazon PPC campaigns usually set a fairly low bid and then you'll just start to see that certain keywords start to take off. They get impressions, clicks, and ultimately sales, and can do so at a much lower cost per click and a cost potentially than the existing keywords you're already targeting. Okay? And the reality is, yeah, you don't know the search volume for all of these by doing this manually. However, if you are, if you actually understand your audience and you've already, you know, you're using a tool, especially like seller tools or helium ten or merchant words that has some relevant keyword data. Some of these keywords may only get searched, you know, a few times a year, for example, where others may get a lot more search volume than you may think. But again, the key is just, you're kinda casting a wide net. You're generating huge list. Casting a wide net. Targeting these all with your Amazon PPC campaigns, maybe with your exact phrase and broad match campaigns and a low bid. And then you're going to see which keywords start to take off. And you'll be surprised by the number of keywords actually starts to take off, and maybe even shocked by the amount of sales that you can make. Okay, so I just want to kinda make that one caveat. So with that being said, let's just go ahead and I'll actually show you. And this should hopefully clear everything at this point and make sense of what we're doing. So first, remember, for our first set, we're gonna do groups one through three, okay, so Group one, you're going to copy into group one and the PVC keyword research tool. Go back to our Google sheet, copied group to go to our PBC tool. Two, there we go. Go back to our Google Sheet, group three, copy and then paste in our PBC tool in group three. You can go ahead and leave as broad here and it hits Submit. So we're hitting submit. Boom, here's our first set. That's going to be the first kind of part of her long-tail keyword list. So let's go ahead and copy. So we're copying all of this here, going back to our Google sheet. Now, in your Google Sheet, go to your final list tab this tab number three, your finalist. And you're just gonna go to column a. You can do whatever you want, but go to column a. Hit paste. Boom, this is our first part. We are not done yet. This is part one. Okay, great. Now we're gonna do part two. So before we go to particles, go to our Papaya search PVC tool, we're going to hit the Back button. So just hit the Back button. It's gonna take you back. Ok. I'm going to, I'm going to clear out group 123 as the art because it's going to be the same. So from here we've already done group one through three. Now we're gonna do group two through five. Okay? So we've already, we copy group to paste it in here, which we've already done. See silicon, silicon. There we go. Group three, Copy Paste, we've already done that. There you go. Silicone spatula, group three. Group four is width, okay, so we're gonna go to group four, put width. And then group five, we have grips and hook. Go back to our PVC tool, paste in group five. Again, leave it as broad. We're gonna hit submit. You just kinda double-check here, everything looks good. Submit. And again, with this example, very few options. We could have just done this manually inner heads. But the more words that you have and starts to fill up, the bigger your list will be in, the harder it will be to kinda do in your head mentally. So, so yeah, so anyway, we have our list here. I'm copying, going back to our Google Sheet, clicking on our final list. I'm going right underneath the words that we've already pasted and we're pasting this. So there we go. So far we have six, but we're not done yet. There's still one last step. So we're gonna go back to our phrase breakdown tab. And now what we're going to do is we're going to use all of these keywords. Okay? So again, go back to your PBC tool, hit the back button. And as you can see here, Look, we have groups, two groups, 345 already filled out and it's all right here. And if you don't see it filled out, just do it again. So because they're already filled out, we only need to copy and paste group one's. We're going to copy group one from our Google Sheet, go back to Papaya search, paste into group one, leave as broad. And now we have, you know, all the groups filled out here. We're going to hit Submit. Ok. Boom, there we go. Look at that even more. So we're going to, like we've done in the past two types, we're going to copy, go back to a Google Sheet, go to a final list, and then boom, we're gonna paste right below. And there we go. See, we now have a list of some maybe longer mid tail and longer long tail keywords that can ultimately improve your overall Amazon PBC performance, like I've said. And the last thing I kind of want to call it, it's really kind of cool is, and this is what I always like to do is we have our final list here and we see, look ones one rows, one through 14 are filled. We have 14 long-tail keywords or, you know, it's debatable. Somebody like the red silicons bachelor small silicon spatula could be considered mid tail, but I like to target keywords from three phrases or more. I found a lot of success with that. So three or more are all fair game. And if we look at a final list, go back to our initial keyword lists. Look at this, our initial keyword list. Remember this is the list of all of the keywords that we could possibly think of and maybe your friend, friends, and family could think of in our master keyword list. And we had a total of seven. Okay? Our finalist, we have double that, right? So imagine if your input instead of seven, Imagine if you input 50, right? And then imagine how big your final list will be significantly bigger than, than what you can think of on your own. And that's kinda why going through this process, I know it seemed like it took a lot longer than maybe it should have. Maybe repeat myself a couple of times. But you'll see that once you do this yourself, you can go a lot faster. And again, if you're launching a brand new product, these long tail keywords are great way to start off. This is how I always start off my Amazon PPC campaigns when launching brand new products because and again, my conversion rate tends to be a little bit higher. There are a lot less competitive. So when I'm starting off with 0 reviews were only few reviews compared to my competitors. I'm gonna get a lot more likely to get sales on these long tail keywords. And guess what? These long tail keywords are a lot easier to rank for and actually start generating organic sales. You can actually generate just as many organic sales when it can bind. And when you're ranking for a lot of these long-tail keywords compared to rank on the first page for maybe two or three or four of your higher volume and shorter tail keywords. Okay, so that's kinda the methodology here. I get if you're launching, if you already have existing Amazon PPC campaigns, I highly recommend going through this fairly simple and free strategy. You can then kinda copy these, enter them in, even, even sell them at a lower bid. Or what you can also do is create brand new separate campaigns. So you can have, you know, your exact phrase and broad match campaigns that are targeting higher volume keyword specifically maybe, you know, your top ten or top 20 keywords that you want to rank for. And then you can have a whole other separate exact phrase and broad match campaigns that are specifically targeting longer, maybe more profitable and lower costs and lower cost per click keywords. Okay, just food for thought. Again, it's completely up to you and I hope this makes sense. I hope you found this immensely valuable, and I look forward to seeing you in future videos. 22. Get High-Demand, Low-Competition Keywords With Helium 10: In this tutorial, I'm gonna show you how to generate a list of high profit potential keywords using the healing ten magnet tool. Now helium ten is known as being a paid tool, but a lot of people don't know is it has a free trial. And specifically the tool that we're gonna be using is the helium ten magnet tool, which if you sign up, you can get a free trial and you get two free uses every day using this tool. So I recommend using a free trial. You try to do this on your own, but I can guarantee you. And by the end of this video, you're gonna see exactly why that this process is going to help you identify dozens to hundreds of keywords that you would have never thought about on your own, that you would've never targeted and ultimately will improve your results. And again, if you do it all for free, which is what I encouraged you to do. So linked to killing ten will be in the resources section. So go ahead and sign up for a free killing ten account. Once you do so, login, go to the keyword research section and then click on magnet, just like you see here. And you'll get to a screen that looks like this. And remember you have two searches for free every day. So just kinda keep that in mind. But one search can be enough to really get started to his definitely per day to get started and get really great results. So what you're gonna do once you get to this tool is here in this action, go ahead and type in your main product keepers. So in this case, I'm gonna talk a holder, we're gonna put in taco holder. Okay. Then what we're going to do is scroll down here and under wordcount, what we're gonna do is set three. Okay, why are we doing that? Remember back to the video I created about short-tailed versus long-tail keywords. Generally longer tail keywords tend to be less competitive, higher conversion rate, ultimately more profitable, especially for your Amazon PPC campaigns. So it's up to you. I would have this at a minimum of two, but I'd recommend maybe three or even four Potentially. But this should be a pretty good start and just kinda setting it to a minimum of three. If you want to be a little bit more aggressive and your goal is like, hey Sumner, we wanna really crush our market. We have the budget to back. Then instead of doing three, I would do to, right to basically the shorter your word count, the more competitive the keywords are going to be. And it also with being more competitive, there's likely going to be more search volume and more potential for sales as well. Okay, so if you want to be more aggressive, have the word count maybe too. If you want to be more conservative, three are really conservative than do four. Ok, so we're going to start with three here and here c, y. So we have talked the Holder, Great. We have the word count here. Great. And by the way, if you want to filter by any of these other metrics here as well, it's completely up to you, but for now we're going to keep it simple and just go ahead and hit Search or get keywords in this case. So we're gonna click on get keywords. And healing ten will take a second to, we'll do a new search. Ok, it'll take a second to upload generally. So just keep in mind it, give it some time. But basically healing ten is going to extract all of the keywords that they haven't their database that people are typing into Amazon every single day. And I'm gonna show you how to identify out of all those keywords, the highest potential keywords. Alright, so now our list has been generated, so we're gonna scroll down. Boom, there we go. Here's all of our keywords. But I like to do is set the results per page to a 150 just so we have more results on every page. And once we do that, okay, we have all these keywords. We want to find the best keywords, the ones with the highest profit potential. So what we're gonna do is we're going to organize by magnet IQ score. So what does being an IQ score? Well, this is why I recommend using this tool where as far as I know, there's no other tools that can do this for Amazon specifically. And basically, helium ten has a special score that they get keywords that have very high, kind of very high search volume compared to the number of competitors. Alright? So any keyword that has a really, really high search volume with relatively low number of competitors compare to the search volume, gets a high score. The higher the score, the better the lower the score may be not as good. So this is general, so just keep that in mind. Now, I don't know why I'm seeing this here. Oops. So for whatever reason the word count didn't go through. I don't know what I did if I accidentally I'm refresh the page before that. But again, so we're seeing results with two keywords to keyword phrases here. I will just go back and do the three. But I think with this free trial yeah, I'm 0 results remains today. Otherwise, I will just go and redo it. Just going to keep in mind. So my mistake should it kept at three, but it'll work exactly the same. So we've already organized by magnetic IQ score. Great. Let's pretend that we actually wanted to search for a minimum of two words. So what we're gonna do now is go through and highlight any keywords that are relevant to your product, okay? And as far as you want to go is completely up to you. I would recommend selecting at least 20 to get started. That would be a really good start. And what that would take you that long at all. If you want to keep going until you get a 100, that would be a really good start. But it's up to you how many, how much time you want to put into this. But just start from here and it's kinda 80-20 rule. Starting from the top. This is gonna be the most important section to go through. And as you go on, it'll become less and less important because the magnitude IQ score will become less and less. So, like I said, ten or 20 is a really good start, should be really, really fast. And if you want to do more than that, I would definitely encourage you to do that, but completely up to you and what's worth your time. So again, we're going to highlight keywords or select keywords that are relevant to our product. That's all we're doing. Okay. So taco holders were selling talker holders, so yes. And you may be thinking, well, Sumner toggle holders, actually pretty competitive. Why does it have a high Magna IQ score? Because measuring IQ score is the search volume relative to the number of competitors. Okay? So this has, must have very, very, very high search volume compared to the number of competitors, even though there's still a decent number of competitors. But again, if you're going through the results, you're like, wow, these keywords might be way too competitive for me. I might be spending a lot of money on these and I want to kinda spend less. Then again, what you can do is go up here and just I'm usually select by word count. And then long tail keywords will tend to be less competitive. So that's what I would do it again, usually I would do it in this case, but I don't know what I did exactly. But anyway, same kind of idea here. Taco holders selected that because it's relevant. Scroll down. Keep going down to, to do, and we'll just do a few of these taco stand that's relevant. Dinosaur talk a holder that can be relevant whether you're selling a dinosaur talk the holder, or maybe you're selling an animal style taco holder. Maybe it's a dog shaped talk a holder, a cat, where someone who is typing in dinosaur toggle holder, they may not be set on buying specifically a dinosaur older. Maybe they're interested in, you know, just creative taco holders or animal style. So that's why there could be worth selecting a good, this is a hypothetical situation, but just kinda wanted to call that out. Keep going down and there's a few more crispy taco holder. This is relevant selected dynamo. Yep. So just another way of kinda saying dinosaur taco holder. Taco stands. If we're if we have a set of four stainless steel, then yes, we want to select that and so ons, right? So pretty quick, pretty straightforward. Just go ahead and select keywords that are relevant to your product and go through till you have at least, at the very least, 1020 is a pretty good base start, but I would try to get as much as much as you feel your time is worth it depending on how long it takes you. Then once you kinda select those, scroll back up to the very top. And then we're gonna hit export. So we can either export as a CSV file, export as Excel, or we can copy these to a clipboard and then paste them later. Okay, so whatever is best for you to download and have always have a copy as CSV. So I'll go ahead and do that. And once you do that, you now have a CSV file of all of these keywords that are relevant to your product that have relatively high demand and high volume and relatively low competition. These are really great keywords to start targeting with your campaigns. Especially some of those 345 will be kinda longer tail keyword phrases would be especially good. So I hope that you found this valuable. Again, use the free trial first if you feel the need to upgrade, do so at that time, but you can get a lot done every day with the free trial. So hope you found this valuable if you have any questions at all, let me know and let's go ahead and get into the next video. 23. PHRASE Match Campaign Tutorial: In this tutorial, I'm gonna show you how to create Amazon phrase match campaigns, very similar to exact campaigns and broad match campaigns with one slight and important change. So getting started, you go to your campaign manager, click on Create Campaign, select sponsored products and hit Continue. Next for your ad group name, product, dash phrase, dash, target, acos. We have we can keep track of our autos are exact or phrase. All of our different campaigns can be tracked with this. And we know what our target ACLS is for the campaign because it's right there at the end. All right. Next we're gonna select the product that we want to advertise with this campaign. Select manual targeting. From here we're gonna select keyword targeting because we're targeting phrase match keywords. Then for your keyword targeting select Enter, list, set a custom bid. And another little tip that I want to give about bidding is usually when I'm starting off with a brand new campaign, whatever bid overall that I sat for my exact campaign, I multiply that bid by 90% and that gives me the bid for my phrase match campaign. If you remember, let's just say that for our exact match campaign, we set a custom bit of $1. What does that mean Or bit is going to be for this, if it's 90%, it's gonna be $0.90, right? 90% times $1 is $0.90. So that's a good Just general rule of thumb getting started. Because in general, from exact to phrase, phrases a bit more broad, finding these kind of different keywords. So it tends to, because you have less control, tends to have a little bit higher aid costs if it's the same bid. So being a little bit lower kind of helps keep the costs about the same within your target. And the same thing with broad, and I'll talk about that in the broad match tutorial. So 90% times your exact match bid to good kind of starting point. Next, select phrase makes sure that broad and exact or not checked only phrases checked because we're going to add these keywords as phrase to our campaign. Then lastly, you're just going to copy and paste all the keywords that you want to target and phrase, which should be the same. What I'd like to do is for an exact match campaign, wherever keywords I have for that campaign, I take those same keywords. I target them as phrase match here. And then also his broad match for my broad campaign to where I'm testing the exact same keywords in all three different match types. Then hit add keywords and those keywords will be added in phrase match at $0.90 to this campaign. Really kind of straightforward, very similar to exact same problem. Next, here you have the option of negative keyword targeting. Again, if there's any keyword, like we mentioned before, if you're selling a product that is not waterproof, and people could mistake it for being waterproof. You want to make sure that this would go as either negative exact or negative phrase in general. And you're gonna leave this blank. And what I used to do, what I no longer do is ice to take all the keywords I was targeting in my exact match campaign and add them as negative exact to my phrase because I wanted to make sure that Amazon wouldn't target the same keywords. I want that exact keyword to be targeted and exact. But then I want different keywords that are similar but not the exact same one to be targeted. Otherwise, I don't want to be the same keyword to be targeted twice. Now Amazon does a pretty good job of this, of keeping things separate. So honestly, in my opinion, it's not necessary or worth your effort and can make things complicated and take up time in the future. And if you lose track in general, unless there's an obvious keyword that you want to make sure that you negate. If you can't think of any, just leave this blank. At the end of the day, Amazon is going to automatically find words based on the route keyword, phrase match that are related to that keyword is in the phrase and find and target those keywords more than just the keyword itself. You'll be targeting that an exact match so you don't need to take keywords and exact match. Put them here as negative Exactly. You can in general, leave this blank and it keeps things a little bit cleaner and symbol. Then for your campaign name, whether this is at the end of your process here or it's at the top depending on your seller account. Then for campaign name, have your product name dash phrase dash targeted cost, just like your ad group. If you have a portfolio, select your portfolio. If not, leave no portfolio, no problem. Make sure your start date looks good. Don't set an end date, let it automatically run out. You shouldn't be manually turning on or off if instead of saying an end date, that's why I'd recommend. And then lastly, your daily budget as usual, again, somewhere between 5.20 is a good general daily budget to get started. If everything looks good. One last thing, of course, make sure that you select fixed bids for your bidding strategy. Unless you really want to be conservative, they could do dynamic bids down only. Then when everything looks good, go ahead and click on Launch Campaign and you now have your first phrase, mass campaigns setup, ready to go and generate profit for your business. And if you have any questions about phrase match, let me know. With that being said, let's go ahead and get to broad match. 24. BROAD Match Campaign Tutorial: In this tutorial, I'm gonna show you how to create a broad match Amazon PPC campaign. And if you've already set up exact phrase, this is going to be super easy. First thing that we're gonna do is login to our campaign manager and then click on Create Campaign. Once we do so, we're gonna go underneath sponsored products and click on continue. From there we're going to name our ad group wherever this section might be for your ad group name. But I'd like to do is product dash, broad dash, target a cause. Then we're gonna select the products that we want to advertise or the product. So you can find that by searching the product name, the ASN, or it should be right there and just select that one product that you want to advertise. For targeting, choose manual targeting, and then keyword targeting because we're targeting broad match keywords. So manual, then within manual and she was keyword. Once we do that, we're gonna go ahead and click on Enter list of keywords and select Custom bid and then set your custom bid. And in general, what I'd like to do when I'm starting off with a broad match campaign is whatever my custom bid is for my exact campaign that I just created. Whatever that number is, I multiply it by 75% and it gives me my broad match. Did wait, what does that mean? Let's say that my custom made for my exact match campaign is $1. What does that mean? My custom bid is going to be starting off from my broad match. It's gonna be seventy-five cents because again, 75% times the bid that you're using for exact is going to give you your broad match starting bid. Now what's the reason for this? Basically, as we know exactly as the most targeted phrases a little bit in-between. And then broad is very broad. You're going to target some keywords that are very relevant, some that aren't as relevant. And because of that and you have less control, the accost, if it was the exact same bid is usually gonna be a little bit higher. So usually when you lower a bid, the acos goes down in general, with exactly we have a certain width phrase, it gets a little bit, it's starting to become a little bit less targeted. So we needed to reduce a little bit and brought his very, very wide, very broad. So we need to kind of bring it down more. So if we have a dollar for exact, we'd have 75 for broad to kind of have different levels of bids to maintain that same eight costs across if that makes sense. If it doesn't make sense, don't worry, just set it in for now and keep in mind this is just a starting bid for your starting bid, you're trying to get into good general position to begin, but we're going to optimize each keywords bid as time goes on, because each keyword is going to perform differently. Some keywords in here might perform even better in broad match with an exact, and it could have over a dollar for their bid later on. But we don't know that yet, so we're just getting started. So in this case, seventy-five cents is gonna be the bid For match type. You're gonna select broad. And then for your keywords, go ahead. And the exact same keywords that you had for your exact campaign, copy those and paste them here in the section. Once you've done that, then click add keywords and you add all these keywords in broad match at $0.75. And you could go through if you want it after adding and change the bids for each of those if you wanted to, but otherwise, just leave it as is for negative keyword targeting. Again, if there is something, a phrase or a specific keyword that is highly irrelevant, you could add that in general, just leave it blank, especially when you're starting off. And then for Campaign Name, select product type, dash, broad dash 30. Usually it's the exact same ad group name as the campaign name to keep things really simple and clean. If you have a portfolio, go ahead and select that, makes sure that start date looks good. Don't set an end date. Make sure that's empty. And instead of daily budget between 5.20, right around $10 is a decent starting point. For your bidding strategies. Select fixed bids, and then you're ready to go. Click on Launch Campaign. And now you have your auto, your exact rephrase your broad. And now we're gonna move into ACE and targeting in the next video. So do you have any questions? Let me know. With that being said, let's go ahead and get to the next tutorial. 25. ASIN Campaign Tutorial: As mentioned before, with Amazon PPC campaigns, you have the opportunity to target both keywords that people are searching for an Amazon and actually target specific products where you show up on the product detail page. If you go onto any product on Amazon, scroll past the images, the bullet points, keep scrolling down. You'll see a section of sponsored products relating to this item or whatever. And we can show up in that section as well. And it can be very, very profitable as well. In this tutorial, I'm gonna show you how to create your first Amazon ace in targeting campaign, also known as an Amazon product targeting campaign. I'll just call it Ace and campaign or a S-I-N. So first thing you're gonna do as usual, go to your campaign manager. Click on Create Campaign. Here we're going to under Sponsor products hit continue. From there, we're going to name our ad group. So wherever you see an ad group name under that section, hit Enter your product type dash ASIS, ASIS, dash your target, accost for that campaign. Next you're going to add whatever product you want to advertise for the, so where do you want to target this product that you own to these different other product detail pages, selected product that you want to advertise for this campaign. Then for targeting, select manual targeting, and then for manual targeting. Now you're gonna select product targeting, where before we were only selecting keywords. So we chose keyword targeting. Now we're choosing specific Asians. So we're gonna choose product targeting. For product targeting, Enter, click on individual products. Next, click on Enter list. Then select Custom bid. And usually when I'm starting off, I like to have a bid that is similar to my broad match campaign. So if the average bid or the starting bid for my broad match campaign is $0.75. Then I'm gonna put $0.75 here for my ace and targeting campaign because they tend to have somewhat similar results. In a way, because you're targeting ascents, It's a little bit different type of targeting an exact or phrase. Little bit more broad in a way. So anyway, set your customer ID and then copy and paste your list of ascends here, just like you would with keywords. And make sure they're in the right format. It should start with usually be 0 and then it's an alphanumeric code. And these are some real examples here of some random products that I found on Amazon. Put them in here. I'm just showing you what they actually look like. So one right after the other, all the way down. Just copy and paste right here. Very, very straightforward. Just make sure there's no equal sign, There's no quotation marks. It just nice and clean here. Once you do that, go ahead and click on target there at the bottom of the screen. And then you will target all of those ascends at that bid. In this case, if seventy-five cents for this campaign. So very straightforward. It works very similar to all the keyword campaigns that we've done so far has been kinda see, pretty easy. And then next, if there are any products that you don't want to target, you would enter them in here. Leave this blank. It's just like with exact match campaign. If you don't want to target the product, then don't enter it. This should be blank. Leave it as is hit Next. And then where you see the campaign name, section, name it usually the same as your ad group. So product name dash, ascend dash target a cost. If you have a portfolio, go ahead and select the portfolio that'll go into, make sure the start date, it looks good. Do not set an end date if you want to end the campaign manually do so. You can mainly pause at anytime. And instead of daily budget between $5 to $20 is pretty good to start off. Then for your bidding strategies, select fixed bids is what I'd recommend. And then you're ready to go hit Launch Campaign. It's easy as that. And many sellers still aren't utilizing ace and targeting campaigns, which is crazy. These can be very profitable. Also keep in mind, results do vary, but you can definitely strategically set them up like we showed you here in the course and get really great results with these. And another tip that I want to mention about ACE and targeting campaigns or product campaigns is that you're targeting specific products. If you actually can appear in searches that those keywords are ranking for, Amazon looks at the back-end of them, of these different products that you're targeting and the gastric potentially get Keyword ranking or show up in keyword searches for those A's and targets. So somebody else to keep in mind. And if that's confusing, don't worry about it. You're setting up a campaign. You're making sure that all of the options that Amazon is giving to you or efficiently and strategically using all of those options as much as possible and maximizing your results. So that's all we're doing. In this example. We're specifically focusing on the ACE and targeting campaign. In the next tutorial, I'll show you how to set up a category targeting campaign that even less Amazon sellers even know about. So without further ado, let's go ahead and get to it. 26. Find HUNDREDS of Profitable Product Targets in SECONDS!: In this video, I'm gonna show you how to find literally hundreds of low competitive Asian's that you can target with your ascent or product targeting Amazon PPC campaigns for some extremely profitable results. And these are especially beneficial for sellers are marketers who are working on launching a brand new product. These campaigns can perform really, really well and it's crazy. So for this video, we're gonna be using the helium ten black box tool if you're not already familiar, healing ten is a suite of tools for Amazon sellers and marketers. And you can see these are all the tools right here. We're specifically going to be using the black box tool on this tutorial. And this tool, you can actually create a freewheeling ten account and then get 20 free uses with black-box, which for many of you is going to be enough for those of you if it's not quite enough if you needed a little bit more uses, although, like I said, for most of you, the free should be plenty. Then you can get it one month of the plan that includes black box for $39. And if it's your first time using helium ten, you can use either escape plan 50. So you'd get one month and then you get 50% off that one month, and then get all the research that you need and then you can cancel, or if you want it for a longer period of time that you can use code escape plan ten into 10% off. And this is for all of human tends tools. I will link all that in the resources. Like I said, the free will get you very far. So first thing you want to do, create a free account if you haven't. Once you do so you'll login to healing.com. Underneath Tools, click on black box. Go ahead and select that. Then here, what most people use this tool for is for product research or product development of new products. But we're going to use this for, is it a very strategic and very kind of secret way to find very profitable products that are similar to ours. That we can easily when. There's two types of products that you want to target with your ACE and targeting campaigns with Amazon PPC. Similar products in complimentary products. Similar products are really simple if you're selling a kitchen knife than other kitchen knives are similar to your direct competitors, like somewhat similar to your product. The second type is complimentary products. These are frequently bought together items or items where there'd be high interest correlated between product a and product B, but they're not the same. For example, if you sell kitchen knives, then maybe a kitchen sheath or a knife holder. It could be knife sharpener. If you sell a wine topper, then it could be wine bottle labels. It's not necessarily definitely use, but anyone who's looking for wine bottle labels, it could also be likely looking for wine bottle stoppers. Just be creative and kind of think of like okay, so number one, here's my product type. I know what similar products are gonna be that obvious number to be a little bit strategic and just write down some ideas of okay, customers who are buying this product, what else are they buying on Amazon? What else are they interested in? And we can target strategically both of these product types, but they're two separate types. The first type, we're going to keep it simple. We want to find products that are similar to ours, but our week that are easy for us to beat with our advertising, which is really powerful. What we're gonna do is once we log in, click on advanced filters. The main we're going to use here is the title keyword search. In the title keyword search section here what we're gonna do is put in your product keywords. In this case, let's say it's a Kitchen Knife. Kitchen knife. You can also next to it exclude keywords in the title. So for example, if you have a kitchen knife and for some reason you want to exclude, I don't know, like pink knives you put pink if you want any more keywords gonna be pink, comma, blue, red, and maybe it's just black. Or what you could do is like black kitchen knife, whatever, just as an example, but it depends on your product. In this case, it doesn't really make sense. I'm just gonna leave it as kitchen knife. I'm not going to exclude keywords for now. I'm just gonna let it run. And what we're gonna do is basically we put in this phrase here in the title keyword search section. When we hit the search button at the bottom right-hand corner of the screen. And what's going to let this load for a second. What helium sun is doing is it's extracting as many listings that currently exist on Amazon that have the word Kitchen Knife in that order in the title. So basically finding kitchen knives on Amazon. And if we scroll down really quickly, helium ten found 200 over 200 products for kitchen knife. And we scroll through, we can actually see what those products, obviously the image we see, the more data about it. You could just download this list right here as a CSV and then copy all of those ascends and paste them into your campaign. But here's what I'd recommend doing tickets that further. Alright, so now we have a list of kitchen knives and we sell a kitchen knife. Great. What we can do is we can filter this even further. So healing to and show me all the kitchen knives on Amazon that and if we go up here to review count, have a maximum number of reviews of one. And then we're gonna go back down and hit search. What does that mean? That means we're finding all the kitchen knives on Amazon that had between 01 reviews for their listing. Is that beneficial? Well, guess what? If you're either if you're launching a new product or you just want to maximize your sales, you want to get more sales at a very low cost. This is how you're gonna do it. What I would do is here we have, here's the kitchen knife as one review, 0 reviews, 0 reviews, one review for this, and it's four-star one review for this. It's very easy whether you have a product that has thousands of reviews or you have a product that's just launching with 0 reviews. Either way, these are some of the products are gonna be easiest to compete with, okay? Because obviously someone's on a listening has one review and you have thousands or 100 or 50, they're more likely to click on yours and hopefully also your images are amazing. You're copywriting is amazing, your prices good, all of that. Also, if you're just launching your reviews, it's easy to compete with people with only listings with 0 or one reviews as well. Okay, so that's the reasoning behind this. What I would do is always being said so far step on and we'll move through a little bit quicker. Use a tool type in your main product keywords here and a title keyword search, have a maximum review count of one, hit search and then download this list. So go ahead, click on Download, download and save to your desktop or laptop. Next, what we're going to do is we're gonna get rid of this, get rid of the one. Just leave the title keyword search as is, get rid of everything else. And then in review rating, we're going to have a maximum of 3.9 stars and a minimum of one. So now we're looking for All kitchen knives that have an average rating, not review count, but rating between 1.93. I'm gonna go ahead and hit Search here in the bottom. Now why are we doing this? Because just like competitors that have a low number of reviews, these are competitors. Even if they have 1000 reviews, they have the maximum rating of 3.9 stars. That's really not very good. Or maybe you have one star, two stars, three stars, but less than four-star rating. These are, again, similar products that are very easy to compete against with our Amazon PPC. And what's crazy is when you scroll down here, there's over 200 products. If I'm selling a kitchen knife, you better believe I'm gonna be targeting all of these products. And you'd be shocked by how much volume each of these will generate on their own. Each one might generate a little bit of volume. But when you target literally in this case, let's say 400, when you combine these 200 with a 200 that we just downloaded, that full list of 400 products, you can generate quite a bit of sales. You'd be surprised, you'd be surprised at how much traffic these listings get. And it's absolutely the best thing is if you target these at a low bid, the worst-case scenario is you don't spend any money or you spend almost nothing. And the best-case scenario is you spend very little and make a lot of sales. And that's really in my experience when it's done correctly in this way, you can really increase sales while having a lower cost. This is another way we're gonna do it. Anyway. You can kind of scroll through and look at the review ratings over here just to kind of verify which is the case. And what we're gonna do with this list is we're going to download this one as well. Then what I would do is we already downloaded the list of between 0 to one reviews. And now we're downloading the list of between one to 3.9 star rating. So we're downloading the reviews and the rating products, put them together into one list. And those are your competitors that are weak, also known as your weak acids or weak competitor list. Boom, there's 400 products, right? They're really powerful. That's list number one. Similar week products, boom, target all of those at a low bid. And you'd be surprised by how profitable that can be. Last step. Now we talked about similar products. So time to move onto complimentary products. Okay, so I'm gonna go ahead and delete all of the filters, make sure all of the filters are blank. And in for here with the complimentary, if you're having trouble coming up with any ideas, you can kind of skip this one. These can be very profitable. It depends on what types of products that you find. It really depends on the product type really, really depends. But it's absolutely worth testing, in my opinion. But if you're having trouble thinking of it, focus on your kind of similar competitors and targeting them. But it can be a little bit creative. What you can do again, if we're selling a knife, kitchen knife, and it could be like kitchen knife holder. Then we're just going to hit Search the search bar low for a second. There we go. We have over 200 Kitchen Knife holders here. And in this case, with these type of products, I don't really care about the reviews or the rating because I've actually done a lot of testing with this. And I've realized that it's all over the place. Like when I go into my campaign where I target these complimentary Asians. And I'm looking at the overall accost, cost-per-click, all of that. For certain products, I perform really well on listings that could have thousands of reviews, good ratings, all of that, but just a very good compliment. There are a lot of people that are on that list and like, Oh, that's a great product and click and buy mine. In other times I'm very profitable and weaker with not very good reviews, not many reviews, not very good images. So it's a mixture of both. So in this case I'm not going to filter by review count or reviewed rating. I'm just going to be really specific with my keyword title search. Right here. You just scroll through really quick and just say, okay, Are all of these relevant to my product? And if so, awesome, go ahead and download this list. And the key here is when I target these products that are complimentary, usually I start off with a bid around 20 or twenty-five cents, very, very low. And I start there and I weighed about 30 days. And if I don't get a lot of traction, I start increasing the bid by a few cents every week until I started getting more traction. Because they're not similar, they're complimentary. So certain products you're gonna do better than others. At a little bit though with 200 or 400 or potentially even a 1000 different products that you end up finding and targeting. It'll play out and add a low bid can be very profitable. For my case, it's been very, very profitable whether you're launching a new product or having existing product you want to scale. In this case, we're going to download this list. And now we have two lists. We have are similar weak competitors, and now we have our complimentary products. And imagine how much time it would take to do on your own. In this case, this was about, you know, what, three searches for searches for doing this. And I've a total of 20 for free. That's why for a lot of you, it can be everything you need with the free version. But like I said, if you do need to get the paid version, don't don't ever pay full price, get it percent off and I'll have the link to that and everything else. But super, super powerful, these are like agency secrets that many Amazon PPC agencies don't even use. So you're literally going to get an edge over all of your competition. It's crazy. The last thing I'll say is with ACE and targeting campaigns, like we mentioned before, you're able to target product detail pages of these products. You can actually also show it for keywords and actually rank for keywords. And these campaigns can actually help you show up in a section that's called frequently bought together or basically Amazon show shoppers, hey, people who bought this product also about this, when you're one of the only sellers who is targeting Kitchen Knife holders, you're listening is gonna be more likely to show up of, hey, people who bought this knife folder also bought these knives and start showing up. So it has this kind of compound effect as well. So super powerful can't stress it enough. Absolutely worth testing, and that's the key. You need to test everything. Hope you found this valuable. You have any questions at all, let me know and without further ado, let's go ahead and get to the next video. 27. CATEGORY Campaign Tutorial: Well, I hope you like cats because in today's tutorial, we're gonna be talking about Amazon cat campaigns. Were specifically amazon category targeting campaigns. Cat short for category. Because what a lot of sellers don't know is that yes, you can target a sins with Amazon PPC. We can actually also target general categories as well, which I'll show you an example of here. And these campaigns can have mixed results. It'll make sense as we go through. But essentially, if you find categories that are super relevant to your product, go ahead and create a category targeting campaign. If you go through this process and he find that there is no really relevant categories to your product, then consider not really setting this up because I found it can be a little bit mixed results, but it'll make sense as we go through. So let's do that. First thing you're gonna do, as usual, head over to your campaign manager. Find the button says Create Campaign. Go ahead and click on that. Once you do so under sponsored Products, click continue. For your ad group name, go ahead and name it product dash category dash, your target, a cost for the campaign, or product dash cat, dash 30, if you want to kind of summarize it there, but it's up to you. I spell everything out just because I like knowing exact details, but this is only for you and it's just for to keep track and organization of everything for your products. Go ahead and select the product that you want to advertise for this campaign, for targeting your select manual targeting. And then you're gonna choose product targeting. And if you look closely under product targeting, you see that you can choose specific products, categories, brands, or other product features to target. Really where we're focusing on is products and categories. Ignore the other stuff for now. Those are the two big ones and that's why they mentioned them first. Under product targeting, instead of individual products, what you're going to select is categories. So click on categories. Then you're going to click on search. Once you click on search in the search bar, just enter different keywords that are relevant to your product. If you're selling boots, type in Boots, men's boots, hiking boots. Or if you sell hiking boots, type in hiking in this case, let's say that I sell puzzles. It's a puzzle game. I'm going to type puzzles here and I want to see are there any categories? And as you can see, I chose this example specifically. Is there a multiple categories for puzzles, all with different types? So here you have Kindle Store, Kindle e-books, humor, activities, and then puzzles and games. Here. These are probably digital puzzles and games for this category as you can see. And actually I think I can highlight here, you have Kindle Store, e-books and then puzzles and games. Here we have toys and games under puzzles here it's under books, human entertainment. So the reality is, you'll never know how a category performs until you start targeting it. So as long as it looks somewhat relevant, you have to think, if someone's browsing products in this category, do I want to show up? Do I want my product to be there? Is it somewhat relevant? So if you find relevant categories, go ahead and for each category, you can go ahead and add it. Okay, So each one, you can either add one or multiple. It's up to you. If you find multiple, add multiple, if you find one at one, and if you don't really find any, then just ignore this campaign because it works better for certain products and others, just depending on the categories you're able to target. But before we add any, the last thing we want to do is make sure you select custom bid here, based on my experience, you want to make sure you start with a very low bid. These tend to be very, very unprofitable. With a high bid, you can get a decent amount of clicks and everything. But because you're targeting very broad categories, there's a lot of different products in this category. It's very, very general and basic. So it's still worth targeting, but you want to make sure in order to get it very good, acceptable ACLS or a cost to having low bid. I recommend somewhere between 15 to $0.20 to start. You can increase that later or maybe even decrease if it's, if that is still a little bit too high. But 15 to $0.20 is a good starting point for category or cat campaigns. So go ahead and input your custom bid, and then go ahead and add one or more categories that are relevant just like you would with kind of like keywords or product targeting your targeting those categories. Next, if there's any products that you definitely don't want to target. If you have a list of products like, Hey, I definitely don't want to show up for these products for whatever reason you can enter them in here. But for most of us, we're gonna leave it blank. Then wherever you see campaign name, go ahead and enter product name dash category or cat, dash 30. If you haven't portfolio, go ahead and select that portfolio that you want this campaign to go under. Otherwise leave it as no portfolio, make sure the start date looks good and that there is no end date. And for your daily budget set somewhere between as usual, five to $20 is a very good starting point. And then for your bidding strategies, select fixed bids. And then go ahead and launch your campaign. And now, not only are you targeting, you're allowing Amazon to target everything that you're missing your targeting exact phrase and broad, you're targeting ascents and you're targeting categories you are utilizing. Now with this campaign, all of the real estate, all of the places that you're available to advertise to your customers who are looking for your products. And you are going to run laps and circles around not only your competitors, but other Amazon PPC agencies, you're gonna do an even better job than so many of them. So I hope you found this valuable. You have questions, let me know. And with that being said, let's go ahead and get to the next video. 28. 3 RIDICULOUSLY Profitable & EASY Amazon PPC Campaigns : All right, I'm extremely excited about this video where I'm gonna share with you three ridiculously profitable and extremely easy campaigns to setup and kind of having an Amazon glitch. And these are called the Amazon catch campaigns or Amazon catch-all campaigns. This is shared to me a while ago by a friend of mine in the Amazon PPC space. And kinda sounded weird and I'm like, alright, advertisements out first to see results before I ever think about sharing this, and this works really well and it's very, very interesting. So like I said, there's three campaigns that we're gonna set up. We're gonna have an auto catch-all campaign, a broad match campaign, and then an ace in campaign. What I do personally is I'll create a portfolio and I'll call it catch-all campaigns. That's the name of my portfolio, portfolio. And then I'll put these three campaigns in that portfolio. Here's how it works. Super simple. All right, so what we're gonna do is like normal go-to our campaign manager, click on tree campaign, go to sponsored Products, click Continue. And then from here, like you'll set up an Auto campaign, set it up, setup abroad campaign and set it up, setup an ace and write all kinda separate. You know how to set up auto, broad and ACE and already you'll go ahead and do that. But here's what you'll do when setting up a few slight tweaks. When you're setting up each of these campaigns, auto broad and assent. When you're adding products to target at all of your products. So every product, it doesn't matter if there's a good chance that they're not even really related to each other. That's totally fine. Add them all. It could be like a horse saddle, a backpack, throw pillow. It doesn't matter, put them all together into each campaign. So every product that you're selling or that your advertising put them all in one campaign. Bear with me. For the products you're targeting, you put all of them. And then when it comes to targeting, right, in terms of your bid for auto, you're going to set the bid just to $0.15. Then kind of continue on with auto target. All of the products set your bid at $0.15 and then I'll share one last step with the auto. Repeat the same process with your broad match campaign. So add all of your products and target. When you go to keyword targeting, set the bit of $0.15, make sure you select a broad match type. And then for your keywords that you're going to enter, find all of the keywords that all of the keywords that you're targeting for all your different products. So what you could do is just go if you are selling five different products on Amazon, your marketing by-products, find those five biggest kind of exact match campaigns for those by-products. Go and then just download the list of all the keywords. So basically you're taking all of the keywords that you're targeting for each product and putting them into one list. So that one big list of all the keywords are targeting for all the products are going to go in here. You're targeting all the products in this one campaign and you're targeting all the keywords for all those products in his campaign at a very low bid there with me. And then next we have auto key $0.15. All the products. Got it for the broad match, all the keywords, all the products. Okay, got it. The last step, same idea is for the ace and targeting campaign. Select individual products, enter list. Same idea here. Go to each. If you're selling five products, go to your top five different asynch targeting campaigns. Take all the agents that you're already targeting and other campaigns and put them all together into this one campaign, add a bit of $0.15. We have our three campaigns now, we're setting them up. We have the targeted Wiki. Awesome. One last step. Alright, so usually what I've said is I recommend fixed bids or maybe even dynamic bids down only. This is the only case right now that I recommend using dynamic bids up and down. So the key here and how this works. 29. Advertsing Variations With Amazon PPC: Today we're gonna be talking about variations with Amazon, PBC. So let's say that you are selling multiple products on Amazon, or even if you're just selling one product on Amazon. But that product has multiple different types. So maybe you're selling a hat, and a hat comes in multiple colors, multiple styles, multiple different sizes, for example, how do we handle and manage this with our Amazon PPC campaigns is structured correctly as well as not waste our time and our budget with mixing and mingling everything together. So that's exactly what we're going to cover in this video. I'm gonna share with you my personal strategy and recommendation to hopefully help simplify and put you on the right track as best as possible. There will also be a free Google sheet that you can access where I lay out exactly what I described here in case you need a little bit of assistance with the visualization and seeing exactly how this plays out or how this will look in your ads account. So the first thing you want to do with Amazon PBC period is to first identify the 8020 of your products. So specifically, what 20% or so of your products generate 80% of or more of revenue. Or what are those? Maybe one or two or few products that you're selling that are really making up the majority of revenue. Because where your energy goes, results are going to show what a lot of sellers I see kind of handling Amazon PBC, what they'll do is treat all products the same with the same amount of energy, the same effort, maybe even the same budget, where in reality, there's likely a smaller percentage or subset of products that you're selling on Amazon that are generating the substantial bulk of revenue. So you really want to focus on those. So that's number one is identifying your top selling products. Number two, just kinda estimate how much time is this going to take you every week, every month, either yourself or an employee or a VA. And then you need to realize, okay, maybe for certain products, this is absolutely worth my time and my energy. However, with these lower selling, especially when the difference is even greater, those very low selling products maybe really aren't even worth your time to advertise with Amazon PBC at all. Just because you're selling on Amazon doesn't necessarily mean it's worth your time, effort, energy, and budget to be advertising every single product you have on Amazon, of course, in general, I recommend that all products should have some campaigns. But again, it depends on your objectives and for certain sellers in certain cases, it may just make sense to focus on those better selling products, period. And let's assume, especially since you're watching this video, that either this could be one product or even several products, but each of these products has multiple variations. So I'll say one of these products is a hat. This happening becomes in multiple colors. It could come in multiple sizes, multiple different styles, etc. So what you'll want to do is repeat the 8020 process again, within those variations, identify within each product, that product overall selling really well, which specific variation, or also known as child ace and within that entire listing are the best sellers for that product types. So maybe red and green, both cells significantly better than pink and purple and blue. You'll repeat the 8020 rule again and you may come to kind of maybe one top-selling variation or maybe a couple. I'm usually it's either one to a few. Once it's this is the case again, you need to think, okay, what is my personal time worth? How much time and effort energy is going to take me or an employee every single week and month to set up, create, optimize all of these campaigns for these products. And then again, maybe with some of your lower selling variations within this product category, you end up not advertising or you're gonna go through the following process. If you do want to maximize visibility for either all your products or for your top-selling products for all variations. My recommendation to stay organized as well as be very, very efficient with your time. And ultimately, potentially high ROI from your advertising budget is to kind of have to campaign sets. So not just two campaigns, but two sets of campaigns in your first campaign set, these are your heavy hitters. Usually what I recommend is one AD route PR campaign. But in this case, let's say that you're selling hat on Amazon. This is one of your top-selling products. And let's say the red is selling really, really well better by far than any other variation. What you'll do is you'll take the red hat variation or this kind of skew and you'll have an exact phrase, broad auto, ace and targeting campaign, maybe other campaigns, each specifically for that one product. And what you can do is for these campaigns, this is where you're going to target your more competitive keywords. For example, more broad like maybe men's hat or women's hat or just baseball hat or wherever it might be, just your more competitive terms and keywords would go into these campaigns, along with Red Hat or men's Red Hat or hat, baseball hat, red things like that would go into these campaigns. So these are the kind of heavy hitting campaigns. This is the distributed, the campaigns that ultimately generate the most revenue. And you'll do this with each product. So if you're selling one product on Amazon, you just kinda have that one set of campaign for that product. If you have two, that'll be two of those main campaigns if you have 33 and so on. So that's kinda like your main set of campaigns. Next, if you want to and feel that it would be worth your time to advertise your lower selling skews. Way I'd recommend is creating a second set of campaigns. So you have an exact phrase, broad Auto a sin, et cetera, for your Red Hat, then also have an exact phrase, broad auto ace and et cetera campaigns for your blue, purple, pink, IT, etc. And in this case, since these are lower sellers and they're not necessarily going to compete with each other that much in terms of sales volume, what I'd recommend doing is just creating one exact match campaign. One phrase match brought in cetera, and eat each campaign having multiple ad groups, one group per variation. So you're gonna have a purple add group, a pink, blue, etc. Where with your Red Hat you just have one ad group one campaign here you could have 23451020 ad groups PR campaign potentially, just hypothetically speaking. And the key though is with this strategy in each campaign where I'd recommend doing is taking those same, take those same keywords that you're targeting with your main selling product. Again, in this case, men's hat, women's hat, baseball hat, really broad keywords and adding that unique identifier for that variation. And then adding those keywords. Then basically taking your more competitive, higher searched keywords and turning them into long tail variations. So basically, with your bestselling product, you are targeting those broad keywords like men's hat, but you're not targeting that same keyword men's hat with your lower sellers. Instead, what you're going to do is take men's hat and then maybe the variations you have is a blue hat. So blue men's hat or men's hat, blue, blue baseball hat, right? So in your Red Hat kind of campaign and your red hat ad groups, you'll have both your broad, more competitive, higher search keywords just like men's hat, women's had etc. as well as Red Hat or read, men's had a red baseball hat. All of those maybe less competitive and more competitive keywords. But with your lower selling variations to kind of avoid any kind of overlap, keep things organized and maximize their visibility. You want to get really specific with those keywords. Really high converting keywords, likely high converting keywords that are more specific. So like blue men's hat, blue women's hat, blue baseball hat for the blue, same thing with the purple, same thing with the pink, etc, for those additional ad groups. So again, one campaign, multiple ad groups and other campaign multiple ad groups, etc. And those are your secondary campaigns where you also then have your main campaign. So you have your main campaigns, your secondary campaigns. For me personally, with a secondary campaigns that I've set up with some of my products. What I've done is I just set them up and I just kind of optimize on a weekly basis, but I'm not really looking to scale those campaigns. It's very low effort for me to set up those campaigns and very low effort for me to maintain those campaigns on a weekly and monthly basis because they're not as high sellers. I'm still setting things up, still getting some additional visibility, trap it to my listing. I'm improving my keyword ranking with that and all that good stuff. Really maximizing disability, generating more sales and profit with those campaigns. But it's not taking a ton of time and energy. And it keeps things very simple, very organized, in my opinion, just two sets of campaigns instead of having, you know, dozens of different campaigns and everything gets mixed together and gets really confusing and messy. In my opinion, this is the best strategy overall for managing, setting up and maintaining variations with Amazon PBC. And I hope this makes sense. If you have any questions about this, let me know, but this is my personal strategy and as always, thanks so much for watching. I look forward to seeing you in future videos. 30. COMPLETE LIST of Amazon PPC SPA Campaigns: You asked for it and I finally delivered a full template, breaking out every single possible campaign to set up with Amazon PBC for each product that you are advertising here in one place. I'll link this in the resources section. And as you can see, before you get overwhelmed, it looks like there is a ton. So I'm gonna cover this quickly and just kind of breeze through each of these different campaign options for you to set up and describe what their purposes, how they work. And also, if you want to quickly look at the priority column, some of these campaigns have the recommended and others are optional. So your business is your business, whether you're advertising for clients or advertising your own products. You can set up as many or as little campaigns as you want. There's obviously no, there's nothing that you have to do. Are you doing have to run Amazon PPC, but it probably would be a good idea. What I have here is for every seller I kind of put recommended. This is a really good base for every seller to setup or advertiser and an optional is something to consider, but certain products that may not be as profitable or maybe as worthwhile or maybe something to set up later on. So kinda focus just on the recommended for now if you're feeling a little bit overwhelmed. And what you can do is once you set up each campaign, there's a checklist over here. You can go ahead and just simply click Okay. On that too. You can kind of keep track and do this for each product that you're advertising. And then the last thing I'll say before I get into it is, as you can see, this section or total template has three sections. We have the sponsored product ads or SPA section. These are all the ads are campaigns that you can set up. If you have any professional seller account which everyone watching by this point in the course absolutely Has. Everyone can set up every single recommended and optional campaign in this section. Next, moving on to sponsored brands and sponsored display ads. These to add types are only available to brand registered sellers. If you're not brain Registered, don't worry about these. Once it become brain registered, you can come back and then set these campaigns. And like I said, if you aren't brain registered, you should have access to both sponsored brand ads and sponsored display ads. And then again, within these sections I've recommended as well as the optional, you can set up as many or as little as you want. That's kind of how this is broken down. So many of you watching just these top recommended here up to row 15 for now, would be the only ones that you'd set up for others you're gonna get all the way through to the end. So it kind of depends. All right, With that being said, let's just quickly breeze through and talk about all the different campaign types and why I recommend them. So first campaign, we have our exact primary campaign. As you can see here in the description section, this campaign is gonna be an exact match campaign that contains our top five to 20 highest volume most relevant keywords. So basically what are the top five to 20 keywords that customers are? Shoppers are searching for an Amazon to find your product. No one knows for sure. That's why we have keyword research tools like helium ten. Or if we've already done research and we have a master keyword list, right? So we want to use and kind of identified, at least with some degree of accuracy those five to ten or, sorry, five to 20 keywords. And then we're going to take them, target them an exact match in this campaign, It's that simple. And the reason for that will only make sense if we talk about the second campaign. So now we have our exact secondary campaign. This is where we have all of those long tail keywords, all of those less competitive keywords, they're still relevant and important. We're gonna take those which could be dozens or even hundreds of keywords and put those into our secondary campaign. So we have one campaign, it's exact match between five or 20 keywords. The next campaign could have literally hundreds. Both are exact match, both are irrelevant to our product. But the reason for doing this is your primary campaign would likely contain some of your most important keywords for ranking. Maybe for this campaign, for your primary, you want to have a target, a cost of 35%. But then for your secondary campaign, maybe you want to target a cost of 25%. Then when he combined the two campaigns together, the average is 30%, which let's say that's your target Akos, that makes sense. So one, the focus can be more about profit and the other one could be about ranking, or you can make both of them about profit. Basically the reason for breaking out your keywords, die search volume. So high search volume and low search volume is that it gives you more control. If you want to treat them differently, you can. And by breaking out your campaigns into exact, Sorry, primary and secondary, then you're able to better control the budget. If you really want to. Kind of like, Hey, for these really competitive keywords, we want a very low budget or do we want a lot more budget where we want it a little bit less for the secondary, you can control that. So it just gives you more control. That's the reason without making things too complicated, some advertisers have single keyword campaigns. So if you're targeting hundreds of keywords or thousands, literally have hundreds or thousands of campaigns, just for perspective, but I think that's honestly unnecessary. You can get just as good if not better results this way in my view and my experience in research and keeps things much more organized, which is extremely important, especially if you're kind of starting off. That's the first two exact primary, exact secondary. And guess what? Everything that we have in our exact primary. We're then going to create a phrase primary and put all those keywords. There's exact same keywords just in phrase match. That's the only difference. And then also create a broad primary. So all those keywords that are exact and the exact same key reserving phrase, the same keywords are gonna go as broad match into our broad primary campaign. And then the same thing with secondary. So we have our exact secondary campaign. All of those keywords in the secondary are going to be included as phrase match and your secondary phrase match, as well as in broad match in your secondary broad. So that's six campaigns. Primary, secondary, exact primary secondary phrase, and primary secondary broad. Those are the six campaigns to start off with. And honestly, it seems like a lot of work, but it'll move a lot faster than you think, especially when you have this system in place. And that's the reason for doing so. If that makes sense, I am moving down. Next. We have our direct competitor on ACE and list. Who your top if you go on Amazon right now and you type in your main product keywords, what are the top listings that show up? Specifically, what are your top ten to 20 competitors? Consider targeting them with a direct competitor ace and targeting campaign or product marketing campaign. What that does is it helps you control when you target your competitors. Maybe you want to be more aggressive in stealing market share away, or you want to kind of hold back a little bit and focus on more recent same idea here by breaking out your ace in or product targeting campaigns. Instead of putting everything in one campaign, it helps keep you a little bit more organized. Next, after we created a product targeting for our main competitors, all of those other competitors, right? Remember using helium ten black box, all of those similar products that maybe have 0 reviews, they have to star rating, three-star ratings similar to ours, but they're really weak. All of those potentially hundreds of Asians are going to go into our weak competitor product targeting campaign. And then lastly for in terms of ACE and targeted campaign, we're going to include our complimentary products and it is good to keep complimentary products away from similar. Again, to recap, if you're selling a knife, then targeting other nights, those are similar products, direct knife competitors week knife competitors. And in terms of complimentary products, you'd be targeting knife holders, knife sharpeners, knife, different, maybe customize knife handles, cutting boards, even potentially. Complimentary products. And then for each type are like cutting board. You have its own ad group. Knife sharpener can have its own ad group, all of that. Or to keep it simple, just focus on one. It's completely up to you, but kind of keeping that separate because it will have different click-through rate, different cost-per-click, and all of that. And breaking it out gives you more control. And then you allocate all the complimentary products into one campaign. Next another two super-simple campaigns. We have our exact match Spanish campaigns. What you could do is just take your top five to 20 keywords in your primary campaign or you can take more, It's totally up to you and Alex to do more than less. Go to Google translate, translate them if you're selling the United States and the Spanish, if you're selling in Canada, maybe translate them into French. If you're selling an England, maybe to polish, if you're in Germany, maybe in a Turkish. Depending on your marketplace, just just do a quick Google search. What's the second most common language in my country? And then what you're going to do is take your top keywords, translate them into that language, and then target them inexact match at a low bid, maybe around a cent bid. And that's your Spanish exact match campaign might not get a ton of volume, but he set it up once and it can be very, very profitable. So there's our foreign language or are Spanish campaign. Next, same idea here we have our misspellings campaign. Again, take your top keywords, top 12 or three or however many. And basically what I like to do is divide five of my talk keywords. I take keyword number one, find 1000 different or hundreds of common missed types with a tool that I showed you earlier, I put that into one ad group, so I have my misspelling campaign. Ad group is for keyword one. So let's say it's like knife, sharpener. Then aggregate number two could be, let's see, sharpener for knives and it's all the different misbalance for sharpeners for knives. Number three, it could be knife, knife, knife, blade, whatever I'm saying. So each ad group could be different. You just have one ad group with just your main like a knife sharpener or if you're selling kitchen I can just kitchen knives. You could have multiple groups or just went out group. It's up to you, but everything, all your misspellings are right there within that one campaign against setting a very low bid, recommend around $0.15 for this, for targeting. And you can get actually quite a bit of traction depending on how much demand there is for your product. Next, super-simple Auto campaign. Very easy to set up, set up an Auto campaign, and it's done. It targets itself. That's why it's automatic. And then here for the optional, we have a few. First we have a category campaign which we covered. This is if you are able to find on Amazon any kind of really specific categories. Like if you're able to see a category of kitchen knives and you sell a Kitchen Knife, That's awesome. Indefinite setup a category campaign. But if you're selling kitchen knives and there's just like you can target kitchen. I guess the category or kitchen products might be a little bit too begging. Still test it, but it might be not as specific. Just see how specific to your product category matches your product. And if you feel it's very, very close, then I would consider setting this up. That's why it's optional. But if you're not really finding, having trouble finding any good categories, don't really set it up. It doesn't experienced generate a ton of sales. And the accost isn't necessarily the best. It's fairly low, fairly low click-through rate. The cost-per-click have to set low, but I still get a decent man attraction. So it's worth setting up if you can find a category, but if not, just ignore it, There's more important campaigns in my view to target. Next, we already covered this, but you have an auto catch-all campaign abroad match catch-all an ACE and catch-all. So these three, Alex put them in one portfolio called my catch-all portfolio. We already kind of covered that just super profitable campaigns and just set up targeting all of your different products, all your keywords and assignments within each of these three campaigns and can result in very, very low a cost, usually around ten to 20% a cause and doing nothing, It's pretty powerful. Alright, next, here we have our cross-selling campaign. This is another optional campaign. If you're only selling one product on Amazon, ignore this GIF and move to the next. That's why this is optional. If you have complimentary products that you sell on Amazon, let's say that you're a brand and you have a knife and a knife sharpener. Cutting boards where you can do is you can take your knife and then target other products that you sell. Your knife sharpener so you can target your own knife sharpener to where someone sees your knife sharpener brand. They're scrolling down and then in a sponsored Products section, they see your knife drink from the same brand. There's a good likelihood actually by both together. Again, this totally works depending on what products are selling. Some products makes no sense, depending on how you've organized and you've set up your business and what types of products you're selling, but others have if they're very complimentary deficits, any kind of consider setting up, but it is optional. Next we have our brand defend. Campaigns are brand, brand defense ace and campaign and brand defense phrase. So this is just where we're targeting our own. So not targeting our other products, but targeting our own product ascent, as well as our own keywords to make sure that we're keeping competitors, keeping those keywords really expensive, dominating them, making sure that we're keeping market share and defending ourselves. And lastly, another optional as well is specifically targeting competitor keywords in exact match. This can be a few keywords are many keywords. This is definitely optional because these, this is only if you really want to expand market share. If you really have a bigger budget, if you really want to dominate on Amazon, you can specifically go and find all of your competitor's keywords. Even if their keywords are trademarked, you can still target those keywords. But keep in mind when you target your competitor's keywords, especially like decent competitors, they tend to be very high because it's very hard to get a very low a cost for those keywords. Because someone who's typing in my main competitor is looking for my main competitors. So it's not very likely that they see an ad for me there. Oh, yeah. Now I'm just going to change and buy from them. A percentage of people will do that, they will buy from you. And again, the weaker your competitors are there, lower the cost, the better this will perform if you're in a really competitive space, I had some really strong competitors. You're gonna have a higher a cause, something to keep in mind. And that's why you keep your competitor keywords separate potentially, so that you can kind of control everything. You can set a different acos goal for this campaign versus your other campaigns. It's up to you. I tend not to do this. My budgets aren't large enough for me to really do this. I don't really find a need personally. I focus on all of the other kind of low competition opportunities, targeting hundreds of long-tail keywords, hundreds of weak Asian's. That's why I prefer to spend more of my budget. I think I bet get better results from that then targeting my competitor keywords, but it depends on your goals. And that's why again, this is also optional. So that is kind of the list for sponsored product ads. It's all right here. If anything changes, I'll be updating this. If you need more detail, I can add more in the description, but I hope you find this super-helpful. You can make your own copy by clicking on the link, click on File, and then make a copy. And this is your own copy. You can duplicate it and just keeps track of everything. And this is the most comprehensive you'll ever find. And I know it is pretty in-depth. So take things one thing at a time. Start with the most important, slowly and steadily move. And I think you'll be surprised by how quickly you start creating campaigns. It'll get done once you have all your product research done and your keyword research to set these up in literally like minutes for each campaign really, really quick. I hope you found this valuable. In the next video, we're gonna talk about sponsored brand and sponsored display for those of you who are brand registered, for those of you who are not, you can go ahead and skip that video. And either way, let's go ahead and get to the next video. 31. Sponsored Brand Ads (SBA) Intro: Hello and welcome to the sponsored brand section of the course. I'm extremely excited for this module because these are some of my most profitable Amazon PPC campaigns. And this is true for many Amazon sellers. And specifically, we're going to be covering this section here. If you remember, we have sponsored products, sponsored brands and sponsors display. This module is all about sponsored brand ads. And keep in mind, and you'll see this in your own Seller Central account. You will need to be Brand registered in order to have access to both sponsored brands and sponsor display. So just keep that in mind that you need to be Brand registered. So if you are brand registered, you should absolutely be utilizing the campaign types here in the sponsor brain section. But even if you're not brand registered, this deadly something to look forward to and definitely another reason to become brain registered. So feel free to watch the videos and be prepared for as soon as your trademark has approved, your brain Registry gets approved with Amazon, they can begin setting up these campaigns because like I said, they can be very, very profitable. So a couple examples of sponsored brand ads and how they may look a little bit different is, here's an example of one, right? This is known as a headline Search, HSA, where you can advertise three products along with some text. And we actually a title of which you can see here on the left-hand side. And then on mobile there's actually a beta program right now where you can also add image along with a headline and advertise three products altogether. And that's headline search ad will go into more detail about this ad type in depth in the upcoming video. And in second, we're going to be covering sponsored brand video ads. And this is one of the most underutilized and can be one of the most profitable advertising types for Amazon sellers. It's the richest form of advertising content because you have the ability to have this full 30-second video, which is really, really powerful and I can convert really well. And a lot of Amazon sellers are not utilizing this because number one, there's still a large amount of Amazon sellers who were not brain registered. And then number two, it may seem a little bit difficult to make a video, but we'll talk a little bit more about that and maybe some easier and more effective ways of creating a video for your brand and utilizing this placement. But we're getting some very profitable sales at $0.25 a click, or as low as $0.25 a click, I should say. So it can be very, very profitable. And again, it just kind of a video that displays in multiple platforms. So these are kinda two, again, HSA, which stands for headlines, search ads, and then also video ads are sponsored brand video ad placements. These are the two that we'll be covering in this module as of now, keep in mind, Amazon PVC is a dynamic place. Things are constantly changing, so any updates that will happen, I'll be testing it with my own account and my clients accounts if I see any good results from the work that we do or any new learnings. I'll be adding those as well. So just keep in mind that there may be some additional content from what I covered here. Always want to be updating this course. So I'm excited about this. I hope you are. Let's go ahead and get to it. 32. INSANELY Converting Headline Search Ads (HSA) Guide: In this tutorial, I'm going to show you how to set up profitable headline Search ads, also known as HSA. Okay? So just for reference, this is what I'm talking about in terms of headline Search ads. When you type in a particular keyword or searching for a particular product, you have the ability to target both keywords and products, which we'll talk about here in a second when we go and do the targeting section. And you're able to advertise three of your products. These can be three product variations or three separate products and completely different listings. And you will two caveats here. So number one, like I said before, you will need to be Brand registered in order to use this ad type. And number two is, you need at least three products or three product variations in order to continue. Now, if you don't, if you're only selling one product that has no variations, then unfortunately as of right now, you can't use this ad type though. If I find a workaround, I will update the course accordingly. But assuming you do, then you'll be able to use this. These ads tend to convert really, really well. There's some of my best performing ads as well as some of my clients best-performing ads. You have your kinda product display their headline. And then also on mobile, you're able to now add an image. There's actually the image beta, which we'll talk about in a second to give even added to stand out even more than your competitors. So I'm gonna show you a couple of hacks and touch on those as well. With that being said, headline Search ads, again, we're able to target profitable keywords and products. So ultimately we're going to create two headlines search ad campaigns to separate one's, one we're going to target exact match keywords. And the other we're going to target a sense. So whatever key, if you're, if you already had been running Amazon advertising campaigns, what you can do is pull a search term Report, identify any search terms that are generated at least one sale in the past 60 days, target those keywords and create a new headline search ad campaign. Or it also looked at the lessons that have generated at least one profitable sale in the last 60 days for Mishra shown port as well and create one ace and targeting. And we'll go into more detail about search from reports and all of that later. Just in case you've already gone through that section of the course and came back here. Just, I'm letting you know about that. But if not, if you're starting from scratch along with all of your other campaigns, then what you can do is all the keywords that you're targeting already in your exact match campaign. Copy those. You're gonna create a new headline search ad campaign with those keywords. Take all the Asians that you're targeting and your async targeting campaign, create nude headline search ad campaign for with those aliens. But there's a pretty straightforward and if have questions, let me know. And the goal of this, we want to maximize our advertising real estate for more profit and more market share. So this is basically right. If you're not running headline Search ads, you're missing out on that ad type in that space. So your competitors are going to basically fill that void. So being in as many, basically add spaces as possible that Amazon gives us within reason, of course, I'm, we're maximizing our, our visibility, ultimately maximizing our profit and commanding as much market share on the Amazon platform as possible. So really, really important and good news is they can be really profitable, like I said before. So getting into it, step one, go to your Seller Central account. Go to your campaign manager, click on Create campaign. Go to the sponsored brand section, which should be there in the middle. Click Continue. You name your campaigns. Again, you'll have to campaign. So number one, you have product name dash, HSA headline Search at I, switch up the letters, they're dash exact and the other one could be product name dash, HSA, dash, ASN. So you have one exact one ASN. Okay, so that's kinda how you'll name each of them differently or whatever works for you. It's ultimately up to you. For portfolio, selected portfolio, if you'd like, set a start date as well as a budget anywhere from $5 to $20 per day or more bits, whatever you want it to be. For ad formats, select a product collection, and then select New landing page. Okay? So basically you have the option of sending traffic to your Amazon store or to Atlanta to a custom landing page that Amazon makes for you. I have found that the landing page currently converts better. Basically, you know, you get better return on your ad spend than the Amazon store. So that's why I recommend is selected and it's easier to set up as well. So it's easier, faster, better results to just select it for now and things change, I will make updates. Next, you're going to enter in the product that you want to advertise. In this case, you need to select three products. So it's either one product and three variations or three separate products. Okay, and I'd recommend three variation products and to try to keep things as similar as possible. Then this is where things get a little bit different from sponsored product ads. You'll, you're going to enter in your brand name here. So for example, some new brands LLC or just under brands, as well as your logo, okay? And Amazon will tell you the exact dimensions and the ideal file type for your logo. So there But logo, brand name. Next you're going to enter in your headline. This is that headline that kind of appears there at the top of your ad. This is important. So you want to make sure that you put a little bit of effort doesn't even take a ton of time. But just think about trying to sound human-like, right? Don't sound like a brain where everyone's like, you know, the either just repeat the keywords. So for example, if we're selling taco holders, people would just say, you know, premium taco holders or, or taco or best taco holders or something like that. Tried to be a little bit more clever and more creative, think about something that'll actually stand out and that's something that theoretically, you know, in the marketing or branding world would stand out. Think about it like a real human being. If you're on Amazon, what's going to, what is their headline that can make you laugh? Is your headline that could make you stop and be like, whoa, that's I've never heard that before. And you don't have to go overboard. And example here could be better, better taco holders here, right? If I'm selling taco holders, if someone sees my ad and they see better toggle holders here. Pretty, you know, pretty bold statement. And it's kinda creative and clever, not super overboard, right? But something that stands out a little bit and it sounds kinda human. And he kinda certifications if you're endorsed by any organizations that could be good as well, any doctor recommendations or, or whenever any other organizations being benefits based. So maybe something like spice up your Taco Tuesday, right? So having those words there again, something more human pops a little bit different. Okay, so just think about your consumer. They go on Amazon, what would make them kinda stop? Look at your ad, maybe even laugh or just be kind of an all. Get as close to that as possible with your headline. But again, don't need to worry about it. Don't spend a ton of time on it. Just some hacks or things that you can do to be better than every single one of your competitors, which is the whole point. Next, you also have the option of uploading a custom image. And again, Amazon will give you the ideal dimensions which may change with time. So that's why I'm not providing it, because it'll probably change anyway. It'll depend and the future. But what, and you don't have to do this action. So if you don't want to or you don't have to, but I would recommend it because again, utilizing as much of the kind of add real estate is Amazon gives you, is generally a good idea. So an image is gonna help you stand out more on generally, it's going to convert much better. So what you can do is just have, what I like to have is usually a nice lifestyle image. So an image of my target consumer using an enjoying my product, it can be re-used for my Amazon listing. Priority, have this image or I can go to my Instagram account and find maybe a photo of someone who tagged me or my brand in their photo. Or I got an influencer that I got some reviews from or whatever. I like to use a lifestyle image there. And this will basically show up. This image will show up only on mobile, but a really help your ad pop stand out. And with that lifestyle image, your consumer can envision themselves using it. And you already kind of have your, your product images with a white background. Also having the lifestyle image is really going to help you stand out. So that's my recommendation there. Little tips, little things that can kind of tweak on that will help you crush your competitors. And then lastly, you can't choose between, well, not lastly, but you'd choose between keyword targeting or product targeting. Again, one's going to be keyword targeting for exact match. The other one's going to be product targeting for for your basins are just standard product targeting. You may be wondering, well Sumner, should I also set up a phrase match any broad match headline search ad campaigns you can and feel free to. However, specifically with broad, I have found that broad match headline search ad campaigns get kind of variable results. And I've consulted with some other Amazon sellers, or sorry, Amazon PBC, Amazon sellers, Amazon PVC, that kinda quote-unquote experts who have experienced kind of similar things that the broad match type in sponsored brands is kind of whack a little bit. So keep it simple. Exact match. Exact match is going to perform better anyway or tends to perform better. Alright, so next, Amazon is a bit newer. Amazon's gonna have automated bidding automatically selected by default. Make sure it's unselected. You do not want to give Amazon control. You want control over your campaigns. Amazon wants to spend your money. You want to spend your money profitably. Amazon doesn't care about profit. They care about what they care about their profit. So uncheck that, leave that blank for now. Don't worry about any of the custom bidding yet, we'll talk about that later. Then you're going to enter a list of keywords. Again, we already discussed the keywords or the products that you would enter in this section. I recommend setting a custom bid here, you can basically look at the average cost per click of your other campaigns. So for example, if your goal is to have a 20% a cost and your average cost per click is $1 and you want to get a 28% costs with these campaigns, they'd recommend setting it around $1. So look at the data from your other campaigns and use that to influence this campaign. And if you're setting this up brand new node somewhere, I don't really know. We'll keep it in line with some of your other campaigns. And again, I tend to be able to get away with it a little bit lower cost-per-click compared to my other campaigns because they tend to be a little bit more profitable given that there's higher barriers to entry with this ad type. Next for match type, again, select Exact. And if you're having products, then you won't really be required to enter a mesh type. Obviously. Go ahead, enter either your keywords or your lessons in this section. And then there's any negative keywords you want to add. Go ahead and add them here. Usually leave it blank. And then lastly, submit for review. Keep in mind, this is a sponsored brand ad. Sponsored brand ads and sponsor display ads tend to take more time for approval. Van sponsored product ads. You know, all the other advertising that we discussed. So just kinda keep that in mind. It might not get approved right away and there's times it's taken, I think a few days for our skit approve, especially during the busier times, because there's that creative aspect. There's the headline that you wrote. So that just has to get approved by somebody at Amazon, whether it's their robot or an actual human being, honestly don't really know whether even if Amazon says one way or the other. So just kinda keep that in mind. So, but then if, you know one day, two days or so, you'll see it go live, starts to get results coming in and hopefully be really, really great and profitable results. But of course, we'll cover more about that in the optimization section. But we find that valuable, definite recommend setting up this ad type and experimenting with it, really, really powerful and hopefully found those hacks helpful as well. Let's go ahead and get into the next video. 33. Super Powerful Video PPC Ads: In this tutorial, I'm gonna show you how to set up highly profitable in video ads for your Amazon PVC advertising. So yes, you can't create video ads for Amazon PBC. This is still relatively new or at least not really highly discussed. I met actually is one of the reasons that this is such a great advertising type to take advantage of within the Amazon PVC platform. Because number one and not a lot of sellers know about it, including your competitors. And then number two, a lot of people think if you're a seller that doesn't already have a video, that it must be so complicated and so expensive to create a video that's good enough for it to advertise and all of that. But I'm gonna give you some tips on that very, very low budget, very effective proven methods to deliver very highly profitable results. I'm including maybe in getting sales at $0.25 a click. So I'm really excited for this. Let's go ahead and dive in. So first, just as a brief recap, here's an example of the video ad type on Amazon. They can appear both in search results as you can see on mobile desktop, as well as the product detail page on mobile and desktop. And obviously this is an example from Amazon of their Amazon echo. Ok. So what's great about video ads? They can convert really well because it's a much, it's the most rich form of advertising yet on the Amazon platform, in my opinion, you can have, you know, you have audio, you have the visual side of things. And because lot of sellers aren't utilizing it, you can get very, very low cost per click. So all these things combined make it just a killer, really great ad type that I definitely recommend taking advantage of and I'll help you to kinda do that. So our goal is to target high profit potential keywords, of course, similar to our other campaigns. And ultimately to maximize the total ad space that Amazon gives us for more profit. Like I said before, whatever kind of advertising real estate Amazon gives us, we want to utilize store brand is present as many places as possible profitably to dominate our market. So in order to set up your first or your next video ad campaign, go ahead and go log into your Seller Central account. Click on campaign manager. Once you're in the manager account, create campaign under sponsored brands, hit continue. Then to set up your campaign, go ahead and give it a name. It could be product dash, video dash, exact. And I do recommend targeting inexact match, which we'll talk about here in a second. So that's just kinda how I would structure of my name portfolio. If you have one start and end date and budget, again, anywhere from five to $20 to start or more. Next for ad format, you're going to select video, okay, we selected product collection before. Now we're selecting video, okay? Entering the product that you want to advertise. And then you'll get to this section where you'll need to upload a video. Okay, so this is where a lot of people get tripped up and then they quit and it just never set up any video ads. Okay? So you will need a video beforehand and you can pause the video and just kind of read through some of Amazon's specs. That's why kinda included this ugly screenshot with all of the videos facts. But maximum of 45 seconds long is a big one that a lot of people get tripped up about. You cannot have links to your website or your social media accounts. So just kinda keep that in mind as well. If you do already have an existing video that you want to reuse. And if you don't already have a video, also give you a couple tips. So if you'd already have a video and you think video creation is very expensive. Something that you can do this relatively simple is take your existing Amazon product photos. And what you're gonna do is put them into a slide show and adds some nice audio, maybe some cool kind of text transitions as well. And you can actually make a really nice, really inexpensive and quick video with just your product images. Okay, so that's way number one. Easy effective, are cost-effective and relatively simple. And what you can do is if you're, don't want to do this yourself and use iMovie or Adobe Premiere or any other kind of services. What you can do is what I'd recommend is no limit creatives. I've used them in the past with great results. Now my wife and I do all her own graphic design work all over on videography because we are videographers. But they are really great agency specifically for they worked with a lot of Amazon sellers and come highly recommended IV he's been in the past was really great results using that very similar format of having that kind of slide show. And it turned out really well. And they're converting an, our slideshows are actually still converting really well on Amazon as well. So that's one way. Another way is another really, really cost-effective way that I'd highly recommend. That's even more cost-effective, but might take a little bit of time and grit is give your product out for free to certain YouTube influencers in your niche. And having just create like an unboxing video or a simple review video for you in return for getting their products for free. And if you want to pay them a little bit as well, you can also do that, but very, very low cost. And by the way, and this is just my recommendation. Some of the best performing videos that I've seen yet for Amazon, for Amazon, the Amazon PVC video placement or review and kind of testimonial type or even unboxing type. So that kinda unboxing kinda width review colic. Oh, look at this. Here's what it comes with. Basically something that's kind of unique or different, that maybe they went fine on your listing. And basically a consumer seeing somebody else who's liked them or that they aspire to be like using an enjoying or giving you a great review about your product is going to convert really well. So just kinda, you know, common sense. But number one, take your existing images, make a nice slideshow with some cool kinda text, graphic transitions, some nice background music. And then number two is to reach out to a YouTube influencer, or maybe even inscribed influencer. Give your product for free in return for just a quick kind of video. Use that video, make sure it kinda follows all the specs that you see here. Upload it and you're good to go. And again, done is better than perfect, right? The motto of Facebook, done is better than perfect. So go ahead and get this setup highly, highly, highly recommend if you need help. My wife and I do do this kind of on the side nav trying to push any of our services and we might be we're pretty booked right now, so I'm but just want to kind of offer that as well. Next, you're gonna enter in your keyword lists. So go and click on Enter list, set a custom bid. Keep in mind for this placement right now, there's a minimum bid of twenty-five cents. So the lows that you can set as twenty-five cents, which is still very, very low. So you start at $0.25 if you'd like, or whatever kinda makes the most sense for you. For maps type I recommend exact match. You can test out all match types if you'd like, but I'd recommend keep it simple. Setup one campaign with exact match. If you already have other campaigns running, go ahead and identify profitable keywords that you're already targeting and put those in an exact matching. But this campaign, through setting all these campaigns up there, all brand new. Go ahead. Whatever keywords you're also targeting in your exact match sponsored product campaign ad here to your video sponsored brand campaign. And it's okay if you're targeting the same keyword because again, these are different ad types. They're gonna be served in different places. So basically at the end of the day, after all these other campaigns that we saw, a few more to set up, which I'm really excited to share with you, is whenever someone types in certain keywords or looks at your competitors products, your product is there all the time constantly 24-7, right? You're going to, with all of these attacks, are going to dominate your market and ultimately DO SO profitably. You not gonna lose money doing that either. You're ultimately going to generate, hopefully generate more profit doing it. So that's kinda the whole point. So we're just gonna show up in all these different placements all over Amazon for very, very specific keywords and product targets. So that's kinda the reason why, or at the end of the day what we're gonna do. So enter in your keywords here. Usually leave this blank, especially if it's exact match, but if you have negative keywords, go ahead and add them here. And then lastly, we are going to submit for review. Keep in mind, especially because it's video, these I found take the longest time to get approval. Again, approval times will vary and completely depend by the time you're watching this. But it's something to keep in mind that it could take you in a few days or even potentially longer if anything changes for their review process. So just something to keep in mind but hit submit for review should be good to go. And if there are any issues with your video for whatever reason, Amazon will let you know it's not going to hurt you. You're not gonna get your account shutdown. So don't worry about that. There's going to tell you, make the changes we upload and you should be good to go. So you can either submit for review, you can also save it as a draft if you want to publish in the future, but hope you found this valuable. If you have any questions about this, definitely let me know in the Q and a section and let's go ahead and get into the next video. 34. COMPLETE LIST of Amazon PPC SBA Campaigns: All right, so before we've already covered the recommended list of campaigns for sponsored product ads. In this video, we're going to quickly touch on the total recommended campaign list for sponsored brand ads. And again, you can only have access to this if you are brand registered or your client is brand registered with Amazon. So within sponsored brand ads, there are a few different ad types and was kinda quickly run through the first two campaigns to consider setting up with sponsored brand ads or a headline Search, add an exact match and then an ace and targeting headlines search ad headlines search for exact, and then one for product targeting. Basically how this works is all of the keywords that you're targeting inexact match in your sponsored product ads. Just take those same keywords and target them in your exact headline Search. Add the same thing with Asian's. You've already done the research. Whenever a since you're already targeting in your sponsored product ads, take those lessons and you can target them into an ace and targeting headlines search had really simple. You don't have to do any more research. It just a little bit of work to set up the campaigns. So these are the two, keep in mind with headlines search ads for both that you need at least three products to advertise. This could be three variations, maybe like a blue, purple, and green t-shirt. You can put all those there or kind of complimentary products if you only have one product of your advertising or selling, unfortunate can't set up headlines, search ad campaigns as of now though that might change in the future. And if you have a bunch of individual products that are all very different from each other, then maybe it wouldn't make much sense either. So in that case, I wouldn't set up. But if you have at least three kind of relevant similar products or ideally three variations of the same product. And yes, definitely worth setting up both an exact and an ace. Same idea here with video targeting, with sponsor brand adds very profitable I'm ad type or video ads. If you have a 15-second video, obviously you need a video in order to run this. You don't have a video, you can't use this yet. But if you do have a video for your brand or your client, it's around 15 seconds. That could be great to use here. Again, same here, all the same keywords you have for your headline search ad. Go ahead and target them with video. All of the agents at your targeting with headlines search, go ahead and target them with a video ad. So now you're targeting those keywords and Asian's with a headline search ad, response or product ads with video ad, you're absolutely dominating for all of these important keyword and product targets. Those are the four they really recommend. An optional is just like we had Brian defense before. We can set up brand defense headline Search and brand defense video ads. This is just to where someone types in our brand keywords or gets to our brains listing. This just kinda helps us both in keyword search to actually get those videos that appear right there, which can be very, very powerful evening for branded searches, especially for brand searches to show another side of your brand, also appear with the headline Search. So just to again, dominate and kick your competitors off in every way possible. If you don't have any brand campaigns setup earlier, like up here with sponsored product ads. Because you deem that it wasn't really worth your time or whatever, then that's why this is optional then maybe not. And the last two down here, like we mentioned before, are cross-selling campaigns, a headline search ad cross-sell and video cross-selling. So this is where you will target, specifically Asian's that are complimentary. So again, going back to the knife example, I'm selling a knife and I'm also selling a knife sharpener, then I'm gonna target, I'm going to create a campaign for my knife, right target my knife sharpener with a video ad and with a headline search ad to again, kind of cross elders products. If you don't really have very similar products or you don't have a huge budget. Maybe it doesn't make as much sense. That's why it's optional, it's up to you. But basically a JSON and exact headline Search and video ads, those are really key. And then aside from that, maybe setting up some brand defense campaigns as well as some cross-selling campaigns depending on your goals. So pretty simple, especially when you've already done the work was sponsored product ads. These get really quick, really easy. You've already done the keyword and product research. So fairly simple to set up if you have the right assets in place. And if you have any questions about this, let me know. And with that being said, let's go ahead and get to the next video. 35. Sponsored Display Ads (SDA) Intro: Hello and welcome to the sponsor display ads section of the course. So we've already covered sponsored product ads, sponsored brand ads. And then finally, the last kind of add category within Amazon PBC are sponsored display, okay? And this is in my view what I've seen so far, the most dynamically changing kind of add category in the Amazon PBC platform. So keep in mind, this module will likely have the most updates in the future. I'm constantly testing new strategies. But I always want to basically, whenever there's a brand new ad type or strategy, to kinda test myself and maybe with my clients before kind of sharing with the course because I want to make sure that you're getting results and not just, you know, generally staying up to date. I want to just make sure that we have a very clear and profitable plan moving forward for you here in the course. So just kinda keep that in mind. Check back in. I'll try to make announcements about this and any other updates, of course, throughout the, throughout the course. So we'll go ahead and get into it. So sponsor display, right now, there are two big kinda add types within this category that I wanted to call out. So number one is we sponsor display ads. You have the ability to re-target your Amazon customers and your competitors customers off of Amazon, okay? So for example, someone visits your product or maybe a competitor's product. They look at it, looks cool. Then they leave and maybe they're going on some website. And then on the website they get this ad right here, which you can see is from Amazon, but it's not on Amazon, it's actually off of Amazon. Okay. To get them to come back to Amazon. And ultimately by, so that's what a retargeting at is you can, this is the way that you set up retargeting ads with Amazon PBC. However, as of right now, I've not found a very good are profitable strategy with this ad type, even with a very low bid. So I'm still testing some things out. And as of this week of making this video, Amazon has introduced some new targeting types with this kinda add. So I'm gonna be testing this out. And specifically, maybe by the time that you're watching this, there's already an update video here in the module, but just in case you don't see a video for this ad type, that's the reason why, but I did see a lot opportunity. Still just need to figure out some things with this. But if you want to set up retargeting ads and that's, you know, for whatever reason, really, really important to you, this is where you're gonna go do that. Ok, the number two really important datatype. And this one is I really, really wanna call out and really excited for this, is basically you can get your ad and you're listening to appear right underneath the bible talks, or even right next to the by box of your top competitors, or even some of your competitors, right? So why is that powerful? So you'd imagine this one of your customers or prospects I should say, is going to your competitors listing. And they're going there, they're reading through the bullet points and maybe they're even going to click the Add to Cart button. But then as you can see here highlighted in red, they see your version, right? Your product, your listing, it catches their eye. They click on it, takes them to your listing and then you steal that sale. They buy and they buy from you and say your competitor. So this is a great way to ethically steel sails and gain market share in your category. And by the way, on the reverse end, if you're not utilizing this, your competitors are. Okay. So this is a very powerful ad type. And of course, as I already stated before, we sponsor display as well sponsored brands, you must be brand registered in order to utilize these ad types, at least as of right now, you know, is checking into the future and ranking changes, I'll let you know. But if you are brain registered, definitely to be setting up these archetypes for sure, and a full in-depth video. These are also some of my most profitable ad types as well. Very, very, very powerful, really excited for this and keep in mind, things are always changing. There would likely be more ad types within this category in the future. And when that happens, you start to see more videos here in the course. So without further ado, let's go ahead and get to it. 36. SDA Campaign Tutorial (ASIN): In this tutorial, I'm going to show you how to set up highly profitable sponsored display ad campaigns, also known as SDA campaigns. And specifically how to set up sponsored display advertising, ace and targeting, which I have found to generate the highest volume and be the most profitable as of now. So what we're gonna do as usual is go to our campaign manager, click on Create Campaign. And then instead of going to sponsor products or sponsored brands, instead we're gonna go to the far right column and click on Continue underneath sponsor display. She's right above my head here. Remember, you must have a Brand Registry in order to access sponsor display ads. So just kinda keep that in mind as well that if you're not able to, that's the reason why so hit Continue under Sponsor display. Once you do that, when you see the campaign section, whether it's at the top or the bottom of your screen. Go ahead and input your product type dash SDA, which things for sponsor display, ad, dash, ascend. And then finally, your target, a cost for that campaign. Because again, this is a, specifically an ace and targeting sponsor display ad campaign. Amazon's continuing to roll out different types of targeting within sponsor display ads. But this was their original and It's generally the best results in terms of total volume and profit. Thus far though, I'm constantly testing, so that's how I'd recommend naming the campaign. If you have a portfolio, can go ahead and add it to our portfolio. Otherwise, leave it as no portfolio. Make sure to start date. It looks good. And for daily budget, set between $520 to start and just want to be more aggressive, feel free to set that way higher, ultimately up to you. Next for your ad group name. Again, keep it simple. I like to have the exact same, especially if response or display ads, it should always be the same ad group name is the same as the campaign names. There's copy and paste that in same idea here. Then choose the product that you want to advertise with your sponsor, display ad campaign. Then select product targeting unit. You have the option of two. So product targeting or audience targeting, like I said, product targeting used to be the only option. More recently, Amazon's continue to add more and more audiences. And basically, audiences are wide range of targeted people who looked at similar products to yours. Who viewed your product, who purchased from you purchase from your competitors that have, that are interested in finance, crypto, cooking, baking, all these different things. So very, very broad and still kind of testing with it because there's a lot of variability here, but for now, I've found better results with product targeting for now. So go ahead and select Product Target because that's what we're focusing on. And then forbid optimization if you ever see an option like this now or in any other campaign, I've definitely recommend optimizing for conversions, especially with this type of advertising. Because you want to make sure that you are getting people who want to buy from you and not just reaching a bunch of people or optimizing for page visits, meaning people will just come to your page. Maybe they're not even interested in buying. So if you want people to buy from you, which I would encourage you optimize for conversions, it'll definitely have the best results for that specifically. Then set your default bid. Usually for this type of campaign, I'll have a similar starting bid to my ace and targeting campaign, my product, my sponsor product A's and targeted campaign. So remember before we created a sponsored product, acidic campaign, now we're creating a sponsor display ace and campaign. So whatever the async campaign is before those same agents that you're targeting. Go ahead and target those as well in sponsored display, whatever bid that you use, go ahead and use the same bids. So it's a good starting point overall. Copy and paste that information over in a way. And if we use the bid of $0.75 for our other async campaign, we're doing it here for this $0.175. Then the next thing super important that I want to call out and make us update is there's a very good chance that right here you will see in the targeting section, this similar to advertise products that summit amazon automatically puts in here by default. Hit that blue X, hit the X, get rid of it. You can click Remove whatever to make sure that you're no longer having this in your targeting. So Amazon is kind of sneaky and I realized is that I was putting a lot of campaigns pretty quickly. And the Amazon defaulted and just automatically have similar to advertise products. Here in the targeting section, I was adding all these different agents to target and similar advertised product. Now you may be wondering, what does that or maybe it's worth targeting. It could be, but I'm going to show you another campaign of reviews, re-marketing that will utilize this. This is very, very broad, even out of low bid. So I'd recommend being very targeted with response or display. If you want to leave this here and make sure you set a very low bid, $0.15 or maybe even lower, or just kinda get rid of it to have a more targeted campaign. That's, that's overall what I'd recommend. Exit out of that or set of very low bid. And then move on to the next step, which you'll click on individual products. Enter list. Make sure if you haven't already done so set a custom bid. And then here, the same assumes that you're already targeting in your sponsor product ads. Go ahead and copy that list and paste it right here, exactly the same. This part is identical, the ACE and targeting. Then here's where it's a little bit special. This is a sponsor display ad. So similar with sponsored brand ads, you have a little bit of customer ability in terms of creative, which is really cool. And you have the option of not choosing creative, but I definitely, definitely would if Amazon is giving you the opportunity to stand out, stand out with creative. Click on customize your creative. And now you have two options. You can either add a logo or you can add a custom image. So far from what I've seen, the logo looks much better. You also have a headline which makes it stand out. So I prefer that option. I've been an official AB tests to see which one performs better. I think it'd be pretty minimal honestly. For me, I would definitely recommend just adding a logo and headline, but make sure you do and you already have a logo, so it makes things really easy. So go ahead and add your logo in there, make sure it's the right dimensions. And Amazon will tell you if he had to resize a little bit, you can use Canva.com and resize a little bit of that. And then for your headline, what I'd recommend is either your products main benefit or your main keywords should go in there and the headline. So it could be, what is your product use for it? If it's some kind of hiking boot, why are people buying this specific type of heightened boot? Maybe it's hiking boots that will last a lifetime or hiking boots that can take you X thousand feet, that'd be really cool. Hiking boots that can last 127,600 feet. And I'm sure that's actually very short. I don't really know, but that's really cool headline. So what's the benefit someone's buying? What are they buying it for? What are they trying to achieve? Not like, Oh, It's a really great x product. Like what are they using it for? What are they trying to do or accomplish? And then make that the headline. And it depends on your product. You can be creative with that, or you can include your main keywords. Why? Because when you include the main benefit there, that really has an emotional connection, what you can do is look at your bullet points that you have are your key product features on your listing. And don't just copy and paste, but take one of the essence of one of those bullet points and you can kind of use that as your headline. You've already done the work, tweak it a little bit and make it sound, it makes sense. Then put it in here. I believe you have a total of 50 characters, although that can vary. So Amazon will tell you the character limit below the headline. So go ahead and either the main benefit or also having your main keywords. So if it's hiking boots, try to include the word hiking boots in your headline. The reason for this is when someone sees a product that has the words hiking boot, and they searched for the word hiking boot, they're much more likely to click basically when you're, when a user's search query matches the text in an ad, they're much more likely to click. And this is on Amazon, on Google, on Pinterest on all platforms. Main benefit, pleasure, keyword or another way, just make sure your keywords in there. Pretty simple. It'll take you long to write that out at all. Put your logo in there and that's absolutely gonna make your ad pop more than any others and really stand out and really increase your conversion rate. And then once you've done that, your headline, go ahead and click on Launch Campaign, assuming everything looks good. And now you have your first highly profitable sponsored display ad campaign setup ready to go and to be optimized later, which we will cover later on. With that being said, let's go ahead and move to the next video. 37. Get 9% ACOS With These (Secret) Campaigns: These Amazon PPC campaigns literally took less than 5 minutes to set up with 0 minutes of optimizing and have generated a costs less than 9% And I'm going to show you exactly how to set these up. So these are called tailored promotions. They're available to you if you are brand registered on Amazon and most sellers are still unaware of these campaigns. And there are no branded to set up super fast, very simple, and I'm going to show you how they work. So first things first, log into your Amazon Seller Central account. Once you're there, what you want to do is click in the top left corner, scroll down to advertising, and then you should see brand tailored promotions there at the bottom. Click on that and you'll get taken to a screen that looks like this. Now obviously I already have some campaigns running, so you see some data here on the screen, but this will be your first time, so you won't see anything. So we want to do is overhear in the right click on create a tailored promotion to set up for first promotion. But before doing so, we need to know what the heck this is. So basically Amazon now gives you the ability to re, target potential customers and existing customers who buy your products and reach out to them with a discount code to incentivize them to come and buy from you. So yes, the cost is very, very low. But keep in mind for every sale that you make here, you are going to be paying a percentage discount, right? So it's not going to be a full price sale that you're making. Just kind of factor that in. But with such a low cost, you know, and especially how important sales velocphy is for our business, This makes sense. And it's the same for this account here as well. So as you can see, I've already set up some campaigns that I'd recommend that you mimic. Again, each one takes like 30 seconds. So first, we can retarget recent customers and we have a discount code of 10% number we have at risk. I actually said this to 15% just for some testing, high spend. So we're top 5% customers, new potential customers. We can target promising customers and abandon carts as well, right over the past 90 days, which is really powerful. And out of this we see that the top two are potential new customers and brand cart abandoners. And you can actually kind of click on this and see how Amazon defines these audiences in case it's unclear. And it could also kind of change slightly in the future. So just kind of keep that in mind and kind of look for me, I don't really care as much. This is just opportunities to reach out to people who are generally interested. And I like to test if I see terrible results like very unprofitable or it really doesn't make sense, takes a lot of time and it doesn't yield the result. They don't just simply turn off the campaign. But I'm in the mindset of really testing, especially something like this, so I don't really care what it is. I'm just going to go ahead and create, especially because we have limited messaging. Otherwise I would kind of change that a bit. Like if I could send a different message to, you know, at risk customers and E mail them differently from someone who is, you know, high potential or whatever, right? Like a past customer versus an abandoned car versus someone who just found me for the first time, whatever. So anyway, with that being said, those are the different types of set up, it'll make more sense once we click on Create a Tailored promotion, Select your brand. If you have multiple, scroll down and we'll see that we have these different options here so we can Target at risk. Here's the description. You can read, abandoned carts, high spend, potential, new, promising and recent. I have all these options. I'm going to set up one campaign for each. Let's go ahead and start with the biggest audience. What do we have here? Let's click on Promising. Hit next promotion name I'd like to put promising. And then the percentage discount that I'm going to give, which in general is 10% I was experimenting with one with 15% because I think that would be a little bit more incentive. But especially with margins on Amazon in general. For these, I'd recommend staying low, 10% Don't devalue your brand. Give them a little incentive. But don't devalue yourself again, it goes in line. If you think this devalues your brand, then don't run it anyway, that's a whole other discussion. But in terms of the Amazon algorithm, I think this is very, very beneficial. Minimum that we can set is a 10% discount, up to 50% Like I said, I'd recommend starting at ten. You can experiment with different and see what performs best for budget you want max. So it could be $1 billion, right? 100,000 Whatever it is. I set a maximum minimum is 100, but I set as high as possible for promotion start date. You want to select today for end date. Now this likely will change in the future, I think, but for now you have to set an end date, it's like 90 days in advance. So what I recommend doing when setting an end date is set as far as possible. Set up a reminder either if you're doing this yourself as a solerepreneur or you have your team make sure that your team on that date creates a new campaign for as long as possible than a new campaign and so on. Right, So if it only lasts 90 days, every 90 days you create a new campaign to make sure it never runs out. Or you can just simply end the campaign. If it's not, you know, redemption per customer, it's set at one. And I'd recommend keeping it low just so someone doesn't really abuse the system. And that's pretty much it can't really edit this terms and conditions for customers. That's the default that Amazon sends out. And then all we do is submit promo code which I've already done, so I'm not going to do and it's done that simple, right? So it took way longer for me to describe how to do this and that's it. So I'll go ahead and click Submit. This case is going to be canceled by Hit Submit. Ready to go? First one is set up. I'd go back, create a tailored promotion, move to the next phase, Hit Submit and so on. And within 5 minutes, you have extremely profitable Amazon advertising campaigns that you never have to manage. Just kind of update, you know, every 90 days or so. A very low effort, very low risk, and high upside. So go ahead and give it a try. Let me know how it works out for you in the comments of this video. 38. COMPLETE LIST of Amazon PPC SDA Campaigns: By this point, we've already covered all the recommended campaigns for sponsored product ads, sponsored brand ads. And now what we have last finally, are just quickly covering my recommended list of sponsored display ads. And we'll get through this fairly quickly. So there's one specific campaign that I really recommend setting up, and that is a sponsored display ace and targeting campaign. As we had before, however many ace and campaigns you have basically set up in sponsored product ads, I'd recommend recreating those with sponsor display. What does that mean? That means if you have a direct competitor asynch targeting campaign, you have a weak competitor, ace and targeting campaign and a complimentary product In campaign, you have those three. Then recommend setting up three sponsor display ads. Just take those exact same products you're already targeting, the same bids and just add them to sponsor display. Just to keep it very simple and can be very profitable. You've already done the research, all the work, keep it really simple. So again, that can be similar. Ascends also complimentary. If you're not targeting complimentary agents with sponsored product ads, then probably not really makes sense to target them with sponsor display ads either because we've already determined that. Also again, going back to our sponsor product Atlas, again, a lot of overlap, just different, different ad types, different real estate, but the same targeting mechanism. If we have a category campaign setup, as you see here, if we have is there's a checkmark. Yeah, we've set up this async category campaign. They recommend again, taking those exact same product targets, the exact same bids, and creating a category targeting campaign with sponsored display ads because yes, you can also target categories with sponsor display. Those are the main, so ACE and basically ace and, and category targeting campaigns with sponsor display it just more real estate. Having your sponsored ads show up for these agents and your product, sponsor product add other ads showing up in keyword searches. All this happening together is going to really help you dominate and just be so focused and so clear on all of these and really maximize your sales and profit on Amazon, it's really powerful. The last one campaign that I really want to touch on briefly is what's called a views re-marketing campaign. So this has been out for quite some time now though many advertisers aren't using it. And here's why. If you have a large budget and you're like, Hey, I want to save as many campaigns as humanly possible that are targeted and well-structured and everything they did this could be worth your while if you're someone who's like, I really want to be efficient with my spend like somebody just share with me the most important campaigns. This is not one of them. This is the one that's probably the least optional with sponsor display ads. Like we already said, you can target products and categories. Now for some time, you're able to actually retarget people who have visited your listing. That sounds amazing. And I've tested this out with many different products and guess what? In all of my testing and in my communication with some other advertisers in the space. These even at a low cost per click, even at a $0.10 cost-per-click where you retarget customers who came to your page, you would expect really, really good acos are really profitable. That's what I expected. No, I'm getting very, very low. Basically sales from this, it's very low. Sales driver. I tend to have a very high a cost even at a 10 second bid. And when I reduced like $0.05 or even $0.02 in some cases that I stopped getting any views. It's kind of weird. It depends. I think that there's an issue in my view of how Amazon is displaying these. I think they're showing up and maybe weird places and they don't really make sense. Maybe they look kind of glitchy and they don't really perform as well in my experience. But if you have a larger budget and you want to re-target people who visited your listening. You can do that with audience, remarketing or views re-marketing. And I recommend targeting shoppers who visit your listing in the past 14 days, known as 14 day views remarketing. That's all. It is. Kind of crazy. Sponsor Display tab. Choose audiences, you choose re-marketing, and then either do seven days, 14 days, 30 days, 60 day, 90 day. I recommend 14 days because on average it takes about 14 days for Amazon shop or to actually end up buying a certain products are obviously different. So it depends. But in general, within 14 days, someone's still not buying decision. They see your ad, they're much more likely to actually click. And by then if it's over a longer period of time, so 14 day do you remarketing that's kinda what it is retargeting on and off of Amazon. And I've basically turned them off for all my products because there is not performing well and a much rather put my budget toward other endeavors. So that's it. That's sponsor display ads. Pretty simple. This is the one category and Amazon that is changing the most. So keep in mind, I will be updating this list when anything changes, if anything, major changes, I will be making update videos, of course as well. So I hope you find it valuable and if you have any questions, let me know if that being said, let's go ahead and get to the next video. 39. BONUS SECTION: Step-by-Step Amazon PPC Optimization: in this next section of the course. Lot of stones have been asking me about my exact Amazon PBC optimization criteria in my process for optimizing and refining EMS on PPC campaigns to ultimately, you know, increase sales while decreasing in cost and ultimately increasing profitability. So what? I've gone ahead and done for you, and this is kind of bonus content. So I hope you you find it valuable is I've gone into my other Amazon courses online, where I discuss and go into great detail about my exact process. My criteria, as well as other PPC campaigns that I create and set up that not may not necessarily be extremely profitable, but, however, do generate the bulk of my sales on are profitable, and I do so profitably. But anyway, all of that is covered in this next section of the course. Eso number one we find a valuable number two is because of kind of taking this from other courses and added it here it may seem a little bit repetitive at times, there will be no duplicate videos on repetitions. Should be, you know, absolutely at a minimal. I just want to warn you or let you know that to know what to expect. So number one there will be content talking about other PPC campaigns that I set up to generate the bulk of my sales. Again, there will be some kind of you have already learned some of the basics already. Eso It'll be a little bit repetitive, but where it's completely different is in the PBC optimization section. So if you want to just go ahead and skip to that section Oregon, what I'd recommend is kind of going through all the videos. I actually believe it's highly valuable. It's still I've tried to be as efficient with your time as possible and ultimately want to see your business scale and grow as much as possible. So if you have any questions about anything before, during or later on in the course, please let me know in the Q and A section or shoot me a message on Facebook. I'll get back to you soon as I can on, and I'm wishing the very best for you and your business. I'll afford it to your success and seeing you in the next video 40. 5 Step Guide to Lower ACOS AND Increase Sales THIS WEEK: In this video, I'm gonna share with you a simple five-step process to lowering your costs while the exact same time increasing sales every single week. So all you're gonna do is open up this doc which I have provided to you in the resources section. You can also just see this on the screen here. What you'll do is once per week, you're gonna run through these five steps with all of your campaigns. Like I said, what it's gonna do is you're gonna reduce your costs while increasing sales. And you're gonna see exactly why. So getting into this, we're gonna start here with number one. Number one, log into your Amazon Campaign Manager dashboard and set the date range to the past 60 days. You want to look at the past 60 days worth of data. Once you do that, you're going to open up each of your campaigns and look at all the keyword and product targets and all those campaigns in a new tab. And I have a tutorial video showing you how to do this in the next video. So kind of keep that in mind. This is just the overview, walking through the steps. So you have this and kind of understand what's going on. And then I'll show you how to implement that. Said the date range, we have our campaigns open Awesome. Step number two is any keyword or product target in any of these campaigns that have 11 clicks or more but have 0 sales, what we're gonna do is set the bid to somewhere between 15 to $0.20. Ice do $0.15 before. But now with inflation and increase competition on Amazon, I now set $0.20, but it really isn't that big of a deal. 15, $0.20. What does this mean? Alright, we're looking at real campaigns. This keyword has 11 clicks, but it had 0 sales and engineering, any sales. What does that mean? It means people are seeing it, people are clicking on it, but they're not buying. For whatever reason, this is a not converting keyword or not converting product. And that's gonna happen. It doesn't matter what your product is. You're always going to cure it's like this. What you want to do is up to this point, you've just been spending money every time someone clicks. But guess what? The clips aren't turning into sales because you don't want to keep spending money on something that's not going to turn into sales. Or maybe you get 100 clicks at some point and get one sale. It's gonna be very, very unprofitable. You're just gonna be basically draining money. It's like a hole in a bucket. We want to do is plug up the hole. What we're doing is finding these keywords that people are clicking but not converting, you're not buying and we want to quit wasting money. What we do is we drastically reduced the bid wherever the bid was before. If it was a 1.50.50, whatever it was, we're going to reduce it to 20. $0.20 cents is very, very low bid in general for the Amazon PPC platform, just so you know, it's better to reduce bid then it completely eliminate. Because you may think, why don't I just pause the keyword or the product? Why don't I just turn it off? The reason for this is your this isn't converting at its current cost-per-click. What I've found is there are many keywords that they have 11 clicks or more with 0 sales. But then when I lower the bid to $0.20, it doesn't get a ton of clicks, but it gets a little bit of clicks here and there, and they ultimately convert. I'm gonna have to get a 100 clicks, but it's not really that many, but 20 clicks, Let's say at 27 bid is very, very low and it's actually better to get 20 clicks at a 27 bid, then to get ten clicks at a dollar did way better. So it converts less and you just want to reduce. So worst-case scenario is the bid of solo. You don't spend any more money and you stop wasting money. Best-case scenario is you still get clicks, irrelevant keyword, it just had a very low cost-per-click. That is still confusing to you. Do not worry, just find any keyword a product that has 11 clicks, but 0 sales, okay, good. And then just change the bid in there in campaign manager to $0.20. And that's going to help you to stop wasting money on non-performing keywords. Alright, Number three is similar, is next we're going to find keywords that have at least one hundred, ten hundred impressions or more. And a click-through rate or CTR under 0.150% sales. And then we're going to also set the bid for those keywords to $0.20. Now, if this step is a little bit confusing for you, if this step also just don't want anyone to implement it, That's fine. If you want to be conservative and really be profitable and get your campaigns are really profitable position, I really recommend doing this step. But if you want to be little bit more aggressive, you can ignore this step. But that's why I still want to include this in here to make sure you have everything. Now what are we doing here? What does it mean if, if, if a certain keyword has a 1000 impressions and a click-through rate of under 0.15%. That means that over this add, your listing has been seen over 1000 times, but barely anyone's clicking on it. They're seeing it but they're not clicking on it. Where does that mean? It means it's probably not relevant for whatever that keyword or that product is compared to other keywords and products that you're targeting, what you're getting a much higher click-through rate. All this is showing is when we see there's over 1000 impressions, it's been seen as 1000 times with a low click-through rate, it means it's probably not a good match. And even if it starts getting clicks, am I already have some clinics, maybe it has 0 clicks, it doesn't really matter. But as you start getting clicks for this, their plan not gonna convert very well. It's a low potential. So before we had here, low-performing keywords were getting clicks and no sales, they're not performing. This one is a low potential. We don't really know, get it, it doesn't have any sales yet, so we don't really know how it performs. But there's not a very good likelihood compared to other keywords is going to perform well. So we're kinda like preventative and like okay, these keywords, they're not really showing good promise. Let's be careful and reduce the bids so we're not going to waste money on those now or in the future. So what you do is you find them 1000 impressions, low click-through rate, and 0 sales, set that into $0.20. This just kind of helps prevent you from potentially wasting money on these. It's a little bit more conservative approach. If you want to be more aggressive or this is really makes sense to you, you can skip this, but it's really simple. You look at impressions, click-through rate and sales. There's three columns. 1000 impressions, click-through rates, sales at the end of $0.20. And by the way, there are tools and I have a whole module on a specific tool that can help you with this exact process and automate all of this. In a number four, we have any next, after we've gone through clicks, we've now gone through impressions. Now we're going to look at a cost or a COS. Now we're going to identify any keyword or product target that has an acos that is less than our targeted cost. Let's say our target is 30%. That's a good, decent Acosta half are targeted costs 30%. And we find a keyword that has an a cost of 12%, so degenerate at least one sale at 12% a cons. What are we gonna do with this type of keyword? A keyword that are targets 30% and there's a cost is under it's 12%. So that's good, it's profitable. What we're going to do is we're going to increase the bid because it shows that it's profitable. People are seeing the ad, they're clicking and they're buying, and they're doing so profitably awesome. We want to take away money from keywords and products that are losing. We want to put that money towards keywords that are winning. And when you do this, you take away from non-performing or low performing keywords and you put more money toward high-performing keywords because what happens? You get more sales with a hot, with a high performers, and then lower the cost of the non performers, get more sales, lower a cos, two levers. This is exactly how it happens and it will happen if you run through this process every week. If you don't have a process yet or you've tried to other things and it's not worked. If you implement this process and you do so every week, you will slowly start to change over the next 30 days and you'll see your campaign performance improved for sure. And it's all mathematical. It's not my opinion. Here. Here's the formula for any keyword of product target where you have an acos that's under your target, you can use this PBC bid calculator which I have created for you. You can just put it in your target, a cost over here, your cost-per-click over here. You're currently costs yet and you're targeting a crossover here. So 73.20%, $0.$1, and then 30%. And then it'll give you your new suggested max bid. Or you can use this formula. So your, let's say your Irwell in this case. So what we had at 12% a cost. So let's just do it here. So let's see 12% a cause. There's a $0.60 cost-per-click or goal is 30. Okay, there, that's our, that's our example. Our new bid using the formula equals our average cost-per-click times 120%. That is our formula super-simple. And here's the example. So let's say we're selling a wine stopper. And for the keyword wine stopper, we look and we say, okay, we have to 12% a cause with an average cost-per-click of $0.60. That means on average are $0.60. Cost-per-click, or CPC is generating a 12% a cost. Alright? So Acosta is down here 12. We want to get it closer to 30%, that's our target. So we actually want to increase its getting $0.60. So if we want to get hired a little bit higher a cost, which means more sales by the way, we don't want it to just increase the AKS. We want to get more sales, which means maybe increasing a little bit, increase and get more sales. For this high-performing keyword, what we do is we just multiply the cost-per-click by a 120% or multiply this by 1.2 is the same thing. So lower costs, Okay, good. We're going to multiply the cost-per-click by 1.2. It gives us our new bid. And then I recreate that here we have 12%. A cost or cost-per-click is $0.60. On average, our target is 30%. That means we want a new Max bit of $0.72. It was $0.60 before. Now we want $0.72. We want to increase it to get more profitable sales. That's basically how it works. And if you're confused, let me know. But I'm hoping this broke broken down really makes sense, and I really believe it will make more sense in the next video as well. Now moving on to the fifth and final step, we're going to do the inverse. What we just did is we found any keyword or product target that has an acos below our goal, like 12% 8 costs where our goal is 30%. Now we're going to look at the opposite. We want to see any keyword or product target that has an acos above our goal. In this case, we have the keyword wine cork, or a cost is currently 73%. That's a really high a cost, 73% or maybe 100% or whatever, while very high. Our average cost per click or CPC is 1.21.20. Cost-per-click is generating an, a cost of 73%. That's kind of a way to think about it. What do we want to do? Two are a cost is high, we want to lower it. So if you want to lower your costs and you lower your bids, it's that simple. How you do that is you can either use the PVC been calculator again, and it's the same calculator it works for all of your bids. If you put anything in there, it's going to work. Then you can use this formula. And basically the calculator uses the formula on the backend. It automatically does this for you. So our new bid equals our target a cost, which in this case it's 30% divided by our current a cost, which in this case is what? 73% multiplied by what the average cost-per-click, which in this case is $1.20. What we have is 30 divided by 30% divided by 73%. Multiply it by $1.20 if you're like, I don't understand why. Basically, like we said before, in the same proportion that you want to reduce your cost is the same proportion that you want to reduce your bid. It's that simple and it automatically does it for you and it works. So in this case, All right, so we had one course items represent a cost went out to $0.20. That means that to get our acos from 73% to 30%, we probably need a new bit of forty-nine cents to make that happen. Again, we could also go here to the PPC bid optimizer or current encaustic and seventy-three percent are current cost per click is 1.2 or $1.20. Our target is 30%. And was that give us, just like the formula did, new maximum bid of $0.49, it was $1.20 before. Now it's $0.49. We want to get from here to here, 73 to 30. That means we need to get from $1.2249. That's what we need to do on our end to bring it down. And it doesn't always work perfectly. But on average, when you do this for every single keyword and product, it averages out and actually works really, really well. And as you can see here, we're being really aggressive when we reduce the bids for non performers. And we're a little bit more conservative when we increase, because in general it's easier to lose money, They make money. So it's much, we want to be much more aggressive when we're reducing to get a better Acosta and be a little bit more conservative when we're increasing, kind of scaling our campaigns. And when you do both of those at the same time, you will profitably scaled get more sales at a lower costs every single week and every month. It takes obviously in time for that to really start seeing it. But after we implement this within 30 days, you will absolutely see the results, especially after 16, so on. You will absolutely see some pretty phenomenal results. The last little tip here is obviously I'm gonna show you how to do all this manually in your campaign manager. But I also have a module here in the course where I show you how to use the apex PPC tool. This is actually a tool that you can use to automate almost all of this process. It basically within it like literally a few clicks. It automatically finds all of the keywords with 11 clicks and zeros sales and it sets the bid. It finds all the high impression, low Click-Through Rate keywords. It finds all of your profitable targets. It finds all your unprofitable, literally within seconds and automatically makes the changes that you see here. So if you have one product that you're selling on Amazon, it, it's worthwhile potentially to do so manually or hire somebody to do it manually, like a virtual assistant. But if you are managing for clients or you have a lot of products yourself like I do, Then I prefer using a tool like this. But either way I want to show you the freeway you just using manually in your Amazon campaign manager. But then also just letting you know that there is a wave and he's a paid tool to really help. And that's exactly what I do. I use this tool, so hope you found this valuable. Do you have any questions? Let me know and again, check the resources section for this template. And with that being said, let's go ahead and get to the next video. 41. WALKTHROUGH: Weekly PPC Optimization In Campaign Manager: In this tutorial, I'm going to actually walk through you step-by-step and how to optimize your campaigns on a weekly basis. And specifically how to do so within Amazon campaign manager, which for me is, and for a lot of others, is a very intuitive way of optimizing campaigns. Now, if you have a ton of products of your advertising or, you know, dozens and dozens of campaigns that maybe this would be a little bit inefficient of your time. He'd still absolutely use this method. But I'd recommend either using bulk files to optimize or using an Amazon PBC tool to optimize your campaigns. But if you're selling one product on Amazon, which is actually the case here, or you just have, you know, you don't have that many campaigns and it makes sense for your time. This is how I'd recommend. I'm optimizing your campaigns and a really great way to start. And it's going to help visualize, even if you're optimizing it with other tools, this is going to help you visualize how I optimized campaign. So I do this once a week. I have a set day, at least once a week, maybe twice a week for certain products at a really high volume. But generally, you know, around what, once a week, the same kind of time, day and time every week. And the first thing that I do, so I log in to my Amazon campaign manager account, which I am here. Then I'm going to select the date range of the last 60 days minus the past 48 hours. So what do I mean by that? Ok. So let's just say that today scroll over. Today's November 20th. Okay. The past 48 hours, which would be the 19th and the 20th, Amazon is still updating data and Amazon PBC manager. So if I am trying to optimize using this data that's reported on the 19th, 20th, it's going to be inaccurate. So I don't want to look at the past 48 hours. So basically I'm looking at the past 60 days minus the past 48 hours and kind of think of that way or pushed back after the past 48 hours. Okay. So I do not want to look at the 19th, 20th, which is today and yesterday because the data is not gonna be accurate, still updating. So what I wanna do is the past 60 days. So we have the eight you have November, we actually have well, September 19th through November 18th. And you can do the math yourself, read round kinda 60 days and if it's not perfect, it's fine, right? And I recommend optimizing for the past 30 to 60 days. But specifically I'm 60 days are going to have more data. You're going to have more sales and clicks established. So that's what I recommend. If it's the past 30 days. If you only have three days where the data, then that's all you can optimize. Basically do it. You'll use the metrics that I haven't cut it, cut it in half, and I'll show you what that means, right? So it'll, it all makes sense here in a second, but look at the past 60 days. Boom will hit save. Ok. So perfect. We're now in the correct date range. That's very, very important. Next we're going to click on the campaign that we want to optimize. So I'm going to head over and just click on one of these campaigns. Keep in mind that I do have to hide some of this data because it is sensitive. Actually a lot of data unfortunately cover because it is sensitive just to, you know, otherwise I'd share all my numbers with you. But we're gonna go ahead and click on campaign, the first campaign that we want to optimize. So go ahead and click. And then once we click on the campaign, we will click on the ad group that we want to optimize. And in general, like I recommend one ad group PR campaign, so it should be pretty straightforward. So we're going to click on the ad group. There we go. Just clicked on the ad group, which my face was kind of covering. And now we come to the section that we need to, which is the targeting section. So I'm the lefthand corner. What you wanna do is click on the targeting tab. So there we go. Now we are where we want to be. So that's campaign ad group and then targeting, that's where we want to be. Ok, so once we're here, we're going to scroll down. And now we have all of the data that we want to look at. So if this is your first time doing this, what you'll want to first do is go ahead and click on columns, and then Customize Columns. Okay? Go ahead and select all of the columns here. This is going to give us all the data that we need to optimize our campaigns. So make sure they're all selected. Go ahead and hit Apply. Okay, great. Now that we had applied, we have all of the metrics that we need to optimize. Step number one, what I'd recommend doing is go on and head over to the clicks column. Organize clicks in descending order. So from highest to lowest, which I've got hadn't done here, you can see it's pointing down, okay, what we're looking for first are any keywords or product targets that have had at least 11 clicks over the past 60 days and 0 sales. Okay, why? Because people are clicking on your ad, but for whatever reason they're not buying based on those keywords are those async targets. So we want to stop wasting money on those. So we're going to reduce the bid for those and I'll show you kind of what to do. So that's step number one. Anything that has 11 clicks but 0 sales over the past 60 days, we're going to set the bid of $0.15, which means we're gonna basically produced it in way down. Okay? And the reason we're not turning it off is because we're getting clicks. So that's, that's a good sign that people were interested enough to click on our ad. Do they just, it was just too high that bid. So we want to kinda keep the keyword or the product target in play. And at $0.15, it's low enough to where it's it's likely that it would be unprofitable in the future. So we're gonna go ahead and do that now. So I'm gonna go and look at all keywords or sorry all, yeah, I'll targets that have 11. There we go, starting here. So we look for, okay, 11 clicks, but then 0 orders, okay? And if that's the case, and we said that bid in this column to $0.15. So right here, I can see I've been optimizing this every week. This is just another week of optimization. We have 11 clicks, 0 sales, we set it to $0.15. It's already there. Great. Here we have 11 clicks. Oh, it looks like we have a sale, so we'll leave that for now. 11 clicks, we have a sale, leave it for now. 14 clicks, 0 sales set it to 15. Looks like I've already done that. And we can kinda see that I've done this for four. I believe all of them go up and look. Yep, so good. Everything that has 11 clicks or 0 sales, or 11 clicks was your sales has been, the bit has been set to $0.15. And then keep in mind, if you're looking at the past 30 days of data instead of the past 60 days, then maybe you'd want to use every keyword that has at least six clicks. More with 0 sales, then you reduce. But again, generally I like to look at the past 60 days where the data, so that's number one. And if you haven't done this yet, this is going to really help improve the profitability of your campaigns. Number two is we're gonna go to the impressions column and we're going to organize impressions also in descending order from highest to low, which doesn't always correlate with clicks. So good impressions were going to organize high to low. So we'll go ahead and do that first. Impressions. And net right now it's low to high. We want to switch from high to low. There we go. Now, this one's a little bit more complicated, but it really isn't that hard. What we're looking for is kinda three metrics. So every keyword that has a 1000 impressions, a click-through rate below 0.150% sales were going to reduce the bit of $0.15 since three things. One, at least 1000 impressions and a click-through rate under 0.150% sales. Why are we reducing the bid on these keywords? Because these are a low potential keywords, right? If we have 1000 impressions as a good amount of data, if we have a 1000 impressions and we're getting very, very low clicks or very low click-through rate. That's an indication that this keyword is not good. I, and if we start getting more clench really gonna waste our money. So we don't want to waste money, we want to save money. So we're going to kind of reduce the bid. And by reducing the bit and not turning it off, it's still keeps the keyword in play. And it could actually, if we turn it off, we can't get any sales for that keyword. Where if we leave it on at a low bid, there's still the potential to get profitable sales and clicks from that keyword. So that's why we're doing that. Hope, hopefully that makes sense. If you have questions, let me know. So let's go ahead and start optimizing. So we're gonna start at 1000 impressions. There we go. So we scroll down starting here at 1000 impressions, click-through rate is 1.3% said no, that's above 0.15. So we're going to leave it. Here's a great example. Okay? We have over 1000 impressions for this keyword, a click-through rate of 0.08, that's less than 0.150 sales. So what does that mean? We're going to reduce it to $0.15. We go over here. Oh, there we go. Sorry. Reduced at $0.15. Perfect. So we would just, you know, enter in here, make sure it's $0.15. Hit Save, and we're good to go. Okay, next keyword, 1000 impressions. It's above 0.15%. But keep in mind for whatever reason. Now, you can see that the bid $0.16, you may say, well Sumner, wait, this keyword has 1000 impressions, a click-through rate over 0.15%. So what we're going to increase the bit node, we're going to leave it as is, because the reason this is $0.15 is because last week I optimize this campaign. So maybe last week, the click-through rate was 0.10%. Now it's 0.35, so it is improving, but it's still, I'm going to leave it at $0.15 until it kinda meets one of my other criteria. So just leave it as is. Here's another great example. We have this keyword. It has one over 1000 impressions, 0 clicks. So that means that our click-through rate is 0. So you can see in the click-through rate column that there is no option here. That's basically 0, okay? Because you've got 0 clicks, that's 0% click-through rate. So that's 0 is a lot lower than 0.15. So it is also 0 orders, of course, because if no one clicked on the ad, has anyone going to buy? We set this to $0.15, okay? And we can just kinda keep going and so on. Only one more. Scroll up, 0.98.46.63. These are all above 0.15%, so we're gonna leave them as is at 0.07. Okay? We have 5 thousand impressions under 0.150% orders. Okay, great. We're going to go and set it to $0.15, which I've already done. And you'll find that the more that you optimize your campaigns and as time goes on, you know, your results should improve more and more and more and more all the time as you continue to optimize. So I've been optimizing these campaigns for, I think about three months now, this specific campaign. So it's had some time to collect some data and I'm very, very attentive and in constantly optimizing with this one, there's certain weeks weren't optimize twice a week during the season. So that's why, you know, a lot of the optimizations kinda already done, but you still have to go through and just make sure that everything is where it needs to be. You can't just assume that it is where it needs to be to actually go and check. We're good here. We've looked at clicks, we've looked at impressions. And basically what we've done is we've scaled back on keywords or product targets fit aren't making us money, okay, now there's two last steps that I'd recommend doing, especially if you're a beginner, definite recommend doing this. To scale back on what's not working and scale up what is working. Okay, what we're gonna do is we're going to head over to the a cos column, okay, the ACO S. So we're gonna scroll. Great, so we're here in the COS column. We're also going to organize this column from high to low in descending order, just like we did with all the other columns. So go ahead and do that. Okay, great. Now we've organized everything in descending order, going to scroll up to the top. Okay, and this particular campaign, not a ton of sales, which is why I'm doing this manually. So at this point you need to know what your target Akos is. If you don't already know, go back to the video where I talk about setting your goals and determining your target a cost. For us, our target a cost is equal to our, to our profit margin. So if our profit margin is 30% or target, a cost is 30%. In this case, our target Akos is 10% because for this particular product, okay, that's our a cost for this product. So that means that anything that is above 10% is unprofitable. That means anything that is below 10% is profitable. That means that anything that is exactly 10%, exactly on the dot, 10% is breakeven, okay? So what does that mean? What that means is anything that's over 10% a cost. I want to scale that back. I want to reduce the spend in the bid because it's wasting the money right now, but I can, I can adjust it overtime towards unprofitable Now. I want to create it and manipulate it to where it is profitable in the future. Anything that is below 10% is great, that's awesome. So we're getting really profitable sales with anything under 10%. I want to scale those up. I want to increase the bid because I want to get even better results. I want to get as close to my target Akos as possible. So if I'm getting a 6% 8 costs. Awesome, but I want my cost to be 10%. That doesn't mean I want to get the same number of sales at 10%. That means I want to get more sales at 10%. That's, and usually when you kinda increase your bids, you'll likely get more impressions, clicks in sales, and generally will also increase your ACO. So I'm scaling up my Louay cos, scaling down my high a cos. That's what I'm doing here. And let's actually go through so number one, and I'm going to actually share with you a little tool that I had that kinda helps me with this. So Let's go ahead and get to it. So we'll optimize all of these here. So number one, we have this keyword has at a cost of 47.3%, that's way above our 10%, okay? So it's 47.3. So I'm going to reduce the bid on this keyword. So what should I set the bid to write this part of the question that you have here is a little tool that can help you. Now take this with a grain of salt. You should develop your own optimization criteria. This is a good starting point, especially if you're a beginner. This is really helped me. But keep in mind that this is just kind of theoretical. And you'll want to kind of do what's best for your business. But what I like to use or something that can kinda helped me is to use this calculator that I've built that I'll attach in the resources section. So let's just remember our target a cost is 10%, our current a cost is 47.3%. So what I'm gonna do is go to my PPC calculator, which I'm going to provide for you. There we got were out my PVC calculator. So here's our current a cos. Remember I think it was around 47%. You can put it in the exact year, but 47%. Then we have our target. A cost is 10%, which is good there. Now all we need to know is our cost-per-click. And then it's gonna give us our new bid. And I've for whatever reason, put cost-per-click no decimal, the one that I give you, it'll be in decimal format. So if you're confused by it, don't worry about it. I'll give you the correct the correct sheet. That's just my personal. So we're gonna go back to Amazon campaign manager. Okay, we're back here in this kind of row. We're going to scroll over until we see cost-per-click. Okay, there we go. There's our cost-per-click are cost-per-click is $0.50. All right, currently. So we're gonna go back to the PBC calculator and we're going to enter in $0.50. In your case, it would be it would be 0.5. Okay. But 50, $0.50. And if it was a dollar than we'd put in a 100 here, okay, that makes sense. So $0.50. So it's currently $0.50 at a 47% of the costs. So, so how much do we need to reduce it to get to 10%? That's basically the question that we're asking. We are here at 47. We want to get down to this. So we're up here. We need to get this down to get it to 10%. So how much do we need to drop it? What this calculator is telling me is we are new bit needs to be $0.11. We need to drop it by basically. So what's the difference between 10% to 47% is the same difference between 5011, okay, so our bin is $0.11. That's what the calculator is telling me. So great. $0.11. So I'm going to go back to campaign manager. I'm going to go back to this row and scroll over to the bid section. So let's go ahead and do that. And in the bid section, I'm going to set this bid. There's right now it's at $0.15 Am I set it to 11? $0.11 cents. Hit save. Boom, we're gonna go with just optimize this. So now this should help to get us a little bit better results and stop wasting money on this keyword. Again, this is an oversimplified way of kinda optimizing campaigns. However, I found that when I get into too much granular detail and ultimately hurts and give people more confused. So this strategy can absolutely work for you and improve your campaigns. But of course, test on your own, use this as a starting point and then develop your own criteria and see what works best for you as time goes on. But this is a really good starting points. So I want to also let you know about that. Obviously I won't share if it wasn't. Alright, so that's number one. This seems like it's taking a long time. It will get much faster as time goes on, I promise you. So let's go to number two. Go a little bit faster. Okay? So row number two, not as bad, we haven't a cost of 12.4%, but we want to get it down to 10%. Okay? So we're gonna do the same strategy. So we, we want 10%, it's currently 12.4 and our cost-per-click is $1.60. So it's go back to the Amazon PVC calculator. Okay. So our Akos is currently 12, I believe is for two, not a big deal if it's not exact personally. The cost per click is 116. Again, in this case it's no decimal, but the one that I give you will require decimal. So you with your calculator will do this $1.16. Okay. But in my case, and I want to explain why did this is just for more efficiency for me personally, it's my own personal calculator. And then our target is 10%. So right now we have a twelv percent a cost with a $1.60 bid, we want to get down to 10%, we need to get it down to 10%. So what did we do? We reduced the bid from a dominant 16 to $0.93. And that should get us a little bit closer to our goal. Okay? It's not an exact science, but it is, it can be very, very effective. So $0.93, that's our new bid. We're gonna go back to campaign manager. We're gonna go back to this row, which is row number two. So we're going to scroll over to the bid. There we go. There's the bid. We need to set it to. I don't care what it is right now. We need to set it to $0.92. Okay. I believe that was let me go back real quick. $0.93. Not a big deal, but yeah. So we'll set we'll go back and set it to 93. Okay, there we go. And let's just do a couple where the cost is below because it'll basically be the opposite. Ok, so let's scroll back over to acos. So here, let's start with this column here. Okay, we got 21 orders, which is the most orders out of all of these with a little about a 7% ACO S. So that's great. And this will behave, will treat these keywords that have an, a cost that's below our target a little bit differently. So remember what the cost is above. We're going to use this calculator that I just showed you. But I'll do things a little bit differently. So once a week, again, are going to look at this. Everything that's below my target a costs. What I'm gonna do instead is look OK, it's at 7%, that's below my 10% mark. Great. I'm going to increase the bid here. Okay? How much am I going to increase the bit? I'll show you. So right now we have a 7% a cost with a bit of $0.81, okay, $0.81. I'm going to increase the bid by 20%. And I do this once a week. Why? Because if I try to increase way too much, so for example, if I have a really low A0 cos and i Jack the bid up really high, that I could be getting profitable sales before. But then like the next day or the next week, my sales could be way off an unprofitable. So you want to be, I like to be very aggressive to, in order to be profitable, I want to be very aggressive with my high a cost keywords and product targets. And I'm a little bit less aggressive with my, with my lower-cost keywords because I want to kind of be, I don't want to like slowly push my campaigns up, but really aggressively pull my unprofitable kind of keywords down. So ultimately, you know, I'm not just, you know, wasting money or it's a little bit more efficient, a little bit more conservative, I should say, in slowly and steadily increasing our profit. Okay, if that makes sense of a little bit more conservative and increase and more aggressive on the decrease. Okay, so $0.81 for this profitable keyword. Great. So we're gonna go, we're gonna go back to the calculator, but we're not going to use this calculator instead, what we're gonna do is, So the bid was $0.81. Kid, great. We're going to enter in $0.81 here. And I'll include a little thing that can help you with this as well, just so you don't have to do this exact step. I'm just trying to show you manually how this works. So $0.81, Okay, great. What we're gonna do is increased by 20%. So what does that mean? We're going to take this bid, we're going to multiply. So the multiplication sign by 1.21.2, because we're going to, we're going to increase it by 20%, so it's a 120%. Okay? So hit Enter, so not, so this is now a bit of $0.97 and we can go ahead and just kind of get rid of that extra point there. So 90, $0.97 is 20% higher than $0.81. Where if we did this instead, 7% a cos. And what was it? It was $0.81. So look, if we use this calculator up here, are new bit would be $1.60. By increasing by 20%, it's 97. Sentence, $0.97 is lower than $1.60, right? That's more conservative. Okay? And, and by the way, imagine if our ACO swims like 2%, boom, our new bid would be technically for dollar. So that's why I recommend forbids that are below your target. A cost just increased by 20% across the board just to keep it simple. Okay? So, so again, hopefully that makes sense. If I confuse you more, I apologize, but I just do this. Enter in your bed multiplied by 1.2 and that's going to give you your new bid. So now we're gonna go back to our campaign management, update the bid, and we'll do one more example. I think that should be sufficient. Okay? So we're gonna go back. Here's our row in question. We're going to scroll over to max bid. There we go. And it was, I believe was at $0.93. So we're almost right on the money there. But around $0.93, I believe actually let me go back and check $0.97. But my bad, not a big deal, but let's go back. Okay. $0.97. There we go. Okay, and I get you're gonna do the same process for all the keywords. And we're just going to do one more. Just for example, say because I know it is taking some time and the more that you do this, the easier it will get. So let's scroll over, do one more. Okay. So here we go. We have another keyword. It's around a 6%, a cost which is below or 10% goal. And the cost per click is also $0.81. We already know what we're gonna do. And this is actually really good example that kind of happened organically. So this was $0.81 and we increased by 20%, which gave us what, 19 $0.97 bid. So the exact same thing is going to happen here. It's almost a very similar a cos, exact same cost-per-click. So we already know what are, what are new bid should be, it should be $0.97. So we're gonna scroll over. I'm going to set to $0.97. Okay, so increasing just by like a penny. And you don't have to be this granular. It's completely up to you. If it's just kinda within the range, maybe we'll just leave it for time sake. But when starting out, I like to kind of do everything manually and then see the results. And as you kind of start with this, you'll get a better feel of things are better hang of things. And before you know it, you'll start to create your own strategies in your own bidding optimization criteria. But like I said, this is a really good starting point that you can use to really, really improve your campaigns. Because I find a lot of people don't give specifics. They give a lot of VAD detail. Alright, and then we'll actually do last one because that one wasn't really a true, true example. Alright, last 1, 5% hay costs this $0.69 bid. So we want to increase the bid by 20%. How do we increase the bid by 20%? We're gonna go back to a Google sheet. You can do this in your head as well. We're gonna go to this column, $0.69 instead, six ninths cents. We're going to leave this formula the same, Which again, $0.69 times 1.2. Basically 20% higher than $0.69 is $0.83 or old bid was $0.69 are new bit is now $0.83. We go back to campaign manager. We're gonna go down to the row in question and we're going to set it to, I believe it is $0.63. So right there, that was the original bid. I keep forgetting because I'm too focused on the tutorial I had. By the way, I move much quicker when optimizing campaigns. So let's go back real quick just to see, sorry, $0.83. Okay, good idea. Campaign manager. There we go, right? So this is likely already optimized last week and it still holds true to this week. But you can already see that even though things were kinda close every week, your keywords are going to change and they may change significantly greater than this. It's going to depend on your campaign and other factors as well. But that's how you optimize your campaigns. Just a brief recap. Number one, you're going to click on each campaign, do this with each campaign. So rinse, repeat. Go your campaign that you want to optimize, organized by clicks. Anything that has 11 or more clicks reduced a bit with no sales, reduced a bit of $0.15. Any keyword or target that has at least 1000 impressions over the past 60 days with a click-through rate less than 15% 0 sales, then reduce the bid to $0.15 if they do have sales. Well, guess what? We're going to optimize it when we go to the ACO section, right? Because as soon as you get a sale, then you automatically get an a cost associated with that sale, at least one sale. So that's clicks. Number one. Number two is impressions. Number three is our costs were going to organize anything that is over our target a costs were going to be really aggressive, maybe use the calculator or other methods to reduce the bid, okay? And I recommend usually reducing anywhere from 10% to 60, 60% percent if it's like way off like a 100% or more than a 108% costs, maybe 10%. If, if your goal is ten, you know, if you have a target, a cost of 10%, and maybe you're bidding at like 11. Your skirt and cost is $0.11. They maybe had reduced by like 10% or give it a little bit closer. So usually I reduced the cost for unprofitable keywords by anywhere from ten to 60%. Usually, though it depends, you can keep it simple. Just use the calculator that I provide. You are at least use that as a starting point. And then for any keywords that are below, your cost is even lower than your target, which is a good thing. We want to increase those by 20%. So we take the cost-per-click and then we multiply the cost for your average cost per click over the past 60 days by 1.2 or increase it by 20%. And then that's her new bid because basically we're getting our energies to briefly explain this last little tiny part. Scroll over. We're getting, right now we're getting a 5% a costs at a $0.69 cost-per-click. Okay? So that's why we're using cost-per-click. And a cost is the base for determining our bid because we're getting a profitable a cost at this specific cost-per-click. So if we increase the bid a little bit, we should get some more sales and price and more profitable sales, but also at a higher a cost. Okay, so that's just kind of the reason why, but that's the kinda the high-cost, low-cost clicks, impressions. You do this for each campaign. Hopefully this helps them make sense. I'll include a link to the calculator to use just as a guide in the resources section, I hope you found this valuable if you have any questions at all, let me know in the Q and a section and look forward to seeing you in the next video. 42. How To Optimize AUTO Campaigns: In this tutorial, I'm gonna show you how to quickly and efficiently optimize all of your auto campaigns. The good thing is when optimizing your auto campaigns, it's almost identical to optimize in your other keyword targeting and product marketing campaigns, it's almost exactly the same. And you'll see that this tutorial will not just be for auto. You can also use this obviously exact same process with all of your other campaigns as well. First thing we're gonna do is log into our campaign manager. Once we're here, go ahead and click on the campaign name that you want to edit. In this case, we find an auto campaign. Go ahead and click on that, which I'll do right now. All right, then once we have clicked on the campaign, will then click on the ad group name as we do with every other campaign. Then once we get to this section, Hover over to the left-hand side, click on targeting. All right, Now once we click on targeting, we're going to scroll down to the bottom of the screen and let me move my head. All right, so what we have here are four different, what are called targeting groups or kind of like match types. We have loose match, substitutes, close match, and compliments. Each of these match types are basically different types of products or even keywords that Amazon is going to automatically target. It doesn't really matter. We're going to treat each of these match types, loose match substitutes, close match, and compliments these for each their own keyword or their own product target. That's it. Super simple. We're gonna do what we always do with all the other campaigns and just do the same thing here with each of these match types. And I'll go ahead and show you a demonstration. First thing we're gonna do is go ahead and head over to our Google Doc here. Once we're here, scroll up because remember, make sure that the date range is 60 days, which it is. We're going to look for any keyword with 11 clicks, but 0 sales, and any keyword that has 1000 impressions and a low click-through rate with 0, sales went to look for both of those things. And obviously it makes it very easy when you have an Auto campaign because it's just for where with other campaigns you can have dozens, 11 clicks but no sales and then impressions. That's what we're going to look at. Over here for impressions. We see 117, almost a 118 thousand. So that's way above 1046 thousand and then 134338. Okay, so both of these are under 1000 impressions. So we can't really do anything whether there's lot clicks or sales or not, it doesn't matter. We want to look at these two impressions with a low click-through rate but no sales. So this one right here, loose match, we go across this row. All right, this has a click-through rate of 0.51%, so that's way above 0.15. So we're good. There are sales too, so it just doesn't apply for impressions. This doesn't apply for here we have over 1000, okay? Click-through rate of 0.5, so it doesn't apply. There's also orders anyway. So for, in this case there are no Nash types in auto that have 1000 impressions with a click-through rate below 0.150% says, move on to the next criteria. And this moves really quick. I can promise you it'll go much faster. Now we look for clicks. So we have 600 over 202 and then one here for close match, we have two clicks that's less than 11, so we can't do anything with that criteria. Here for compliments. We have one-click for compliments, not enough. So we're going to look at these 2600 clicks. Good. Are there any orders? Yes, there are, there are sales. 11 clicks but no sales. This doesn't apply. What about this for substitutes, we have 232 clicks in terms of sales, we have 12 sales, so more than 11 clicks, but we have sales. Boom, boom. We've moved through the first two criteria. So let's go see what's next. All right, Next for number four, now we're going to look at any, at any of the match types that have an acos, it's below our target and look for any keywords with an acos above our target. And what I'm gonna do to keep the symbol is use the Amazon on PBC bid calculator that I provided for you. We're gonna head back to the campaign here. Now we're going to look at a costs we've already organized from highest to lowest. And as we can see here, loose match has searching orders, but it has an acos of 100 and almost 104.55, 103%. What do we need to do in either case as if you ever see an acos here, any value, that means you need to use the PPC calculator. To keep it simple. What do we have here? We have our target costs for this product is 26%, are current, Acosta is 104%, and our cost-per-click is $0.59. So a 100, we'll say a hundred and four hundred and three point five, five. So that's our current accost. We know what our target is and $0.59, what we're gonna do is input that into the calculator. Here in the PVC bid calculator, we have an a cos of 103.55%. Or cost-per-click remember was $0.59 or 0.59. And then our target is That's correct. Twenty-six percent. So here's our current, Here's our targeted costs. Here's a current, a cost, and this is our cost-per-click. What does that give us? It gives us a new maximum bid of $0.15. That means we can change whatever they bid was here to $0.15. So we're gonna head back to the campaign. Alright, and then we're going to navigate back to again, this was loose match, a ¢103.5559. Okay, So remember what did we need to change this to? Our current bit is 59 sentence. It doesn't matter what it is. All we know is we need to reduce because the cost is two heights. It's making sales, but it's two minutes. To unprofitable. What we're gonna do is here changes from 59 delete, delete to $0.15, okay, and hit Save. So wherever it was doesn't matter. Now the calculator is telling us we need to change it to $0.15. And that's gonna help us reduce the cost because we're making sales, but it's way too expensive, so we need to really bring that down. Now we've optimized, there's only one left, remember, and that is our profitable a cause. So here, this is the only one left because remember there's only four. For substitutes. We have an, a cost of 14.01% and a cost-per-click of $0.18. Alright, so same deal here. We're going to plug this into the calculator and see what our new bid is. Remember, it was actually totally just forgot the current aid costs. Believe there's about 14% cost-per-click. And I'm just using this for example, currently costs 14%. Cost-per-click was $0.18 are targeted cost is the same, it doesn't change. That means our new maximum bid is $0.22. We're gonna go back. Now we're going to changed the bid here. Remember 14% a cost, 18% Cost Per Click, Okay? Whatever, it doesn't matter what this is now, it needs to become twenty-two cents. That's what our calculator told us. Boom, there we go. And now you may be wondering, okay, summer, I know we changed the bid for loose match, we changed the bids for substitutes. But what about for close match and complements these other two right here? What do we do with these two rows? You leave them wherever they are, you just leave them as is y, because we don't have enough data. We have between 100 to 400 impressions for each only like one or two clicks. So we need to get some more data here. And you can, if you want to be more aggressive, you could increase the bid if you wanted to. But based on what we have so far, I'm gonna leave it as is. And keep in mind every time you're optimizing you make a decision. So these are at $0.15. I may they may have been really unprofitable and I sent them to $0.15 a month ago. And now they're very low and not generating a lot of clicks, but there's still generating some at a very low bid. So I don't have enough data. It doesn't fit any of my criteria. So I leave it if it doesn't fit the criteria, just leave it be because there's a reason that it is the way that it is because it's probably that way because of your past criteria. So keep that in mind if that makes sense, but that's it. So you're done with this. Go to the next tab or exit out of here. Go to your next Auto campaign, open up the campaign, click on the Add Group, click on targeting. Once you see this, make sure you select the past 60 days and then go ahead and start optimizing each of the four different match types. That simple, again, it's the exact same process you would use with keyword campaigns or ACE and campaigns. So I hope this additional tutorial helped you if you have any questions, definitely let me know if that being said, let's go ahead and get to the next tutorial. 43. Save HOURS Optimizing Campaigns With The #1 Amazon PPC Automation Tool: When optimizing your Amazon PPC campaigns on a weekly basis, you have two options. You can either manually optimize your campaigns where you go into campaign manager. You basically open up each campaign in a new tab and mess with the targeting there where you're increasing bids for performing keywords and reducing the bids for non-performing keywords, ultimately increasing sales while reducing your Akos. The second option that you have is to use a paid tool, which is what we do. So if you're only selling one product on Amazon, you can absolutely do manual optimization every single week once you get to 2345 and so on products, you definitely need to be using a tool because it's not worth your time. And it will also be cheaper to use a tool than trying to hire someone even in the Philippines and outsource to work to them. So the number one Amazon PPC tool that I recommend by far is this one right here, which is the ad tactics tool by FBA Excel. So it's right under here. It'd be the combined version here. This is the actual tool that you see, so it's a Google spreadsheet. And basically how this tool works is you will download or you can hire a VA to download your bulk files and search term reports from Amazon. So you download them on your desktop. Then you upload them here into the Google spreadsheet. As you see here, we have our sponsored product campaigns, Our sponsored brand campaigns, this tab, and sponsor display. And this works whether you're just running sponsored product ads because maybe you're not registered yet. Or if your brain registered and running sponsored brands and sponsors display, all of that will be done here. So you upload all of your data in here, and as you can see, it's very messy, right? And then basically, to keep it simple, what you'll do is click on a few buttons. So go up here, click on optimized bids, optimize all, and then optimize with the apex formula. And I actually have step-by-step SOPs on how to do this. So how to download all your files from Amazon, the exact step-by-step process with screenshots, how to upload them into add tactics tools. So you see here how to negate search terms every week. How to optimize your bulk files, which is the majority of the work, clearing your data and then uploading your files to Amazon, right? So you download from Amazon, upload into the tool, click on a few buttons that will automatically filter kind of clean your bulk file, meaning every keyword with 11 clicks and no sales over the past 60 days set bid to $0.15. Boom, That's all done within literally a minute. Like it's automatically done. Instead of you having to manually do that for every single keyword or pay someone to do that for every single keyword. Another example would be any product target that is above our acos. Look at the average cost per click over the past 60 days and whatever the difference between our target costs and actual acacias, make that to the difference between our current kinda cost-per-click and then our new bid, right? And all the things. So all of the formulas and all of the criteria that I've taught so far in this course. Basically, this tool does all that automatically. And the reason it does this automatically, It's because actually helped develop this. This is actually a subscriber of mine that reached out and said, Hey Sumner, I am an Amazon Seller. I've been following you for some time and I'm really good with Google Sheets. And I'm creating this tool because I don't see any good Amazon PBC tools out there. And the reality is aside from this tool, there's not a single Amazon PPC tool that I can recommend for two reasons. Number one, most other tools are really, really expensive, even if they're good, they're very expensive, like $200 a month, $250 a month, very expensive. On the other side, the majority are maybe a little bit cheaper, maybe 40 or $50 a month or 60 or $70 a month, right on the cheaper end. But they do not do even half of what this tool does. A lot of tools you need to watch out for. We'll use artificial intelligence to optimize your bids. Really, it's complete garbage. You need to use the criteria laid out in the course. It's proven it works if you rely on another agency or another tools, kind of automated bid adjustments. I can almost promise you the results are gonna be terrible. They'll tell you to wait for three months. And after three months, you'll see that you're a cost is extremely high, your spend is extremely high, and you'll end up quitting them and end up going back to either doing it manually or using a tool like this. So do your own research, look at other tools on the market. But this is by far the best tool and it's fairly affordable compared to all the other tools as well. Which are two reasons that I like that because I kinda helped on Brett and the FBA Excel team developed this tool. They're allowing me to kind of give you guys a special discount which will be linked in the resources section of this video and in the course, and you have trouble finding that, let me know. And for free I'm also going to be adding all of these SOPs. So, these SOPs are basically these systems. I've created the step-by-step process on optimizing your Amazon PPC campaigns on a weekly basis. These are actually being sold elsewhere for monetary value, right? And, um, so these have value in and of themselves, and I'm giving them to you as added value in this course as well. So I'll be linking will have Google doc links. You can go up to each, find them in the resources section, click on them, File, make a copy, it'll make your very own copy. You can keep it forever. It's yours to have. It's going to help you kinda show you how to use the tool. We can also have it as a reference point, even if you don't use the tool to see exactly how we optimize Amazon PPC campaigns on a weekly basis to ultimately increase performance. So that's the overview of how this works. And I know the tool looks a little bit scary and messy at first, but with the SOPs that have given you walking you through step-by-step. And after using it for two or three times, it'll become like second nature becomes super easy. And like I said, it can save you hours of time optimizing your campaigns and also be able to optimize and ways that you wouldn't be able to manually using search terms and things like that. But again, all that's kinda covered with the SOPs. And of course, if you have any questions about this, please let me know. And with that being said, let's go and get to the next training. 44. Amazon Product Launch with PPC: I've been asked several times like Sumner, I get that. We looked at the past 60 days of data and depending on the accost and clicks, we make bid adjustments and all of that. But what if I have a new product that I'm launching now or at some point in the future, whether for myself or for a client, like, what do I do? How does Amazon PPC play for a brand new product launch? In this video, I'm extremely excited to announce and share this with you. This exact step-by-step, very simple process to follow when launching a new product using Amazon PPC and some of the do's and don'ts. Alright, so there'll be pretty simple, It's an overview, right? And obviously you can take this further and kind of tweak it. But this is a very good strategy that I would recommend for any product that's being launched and what I use for my own products that I launched every year. So here it is. Product launch timeline falls into three distinct phases, which I'll explain what they are and why the reasoning behind it. So first we have phase one of product launch. We have a brand new product. It just went live on Amazon. And from that day on, our goal for that period is to increase ranking for keywords and number to gain initial reviews. Because it doesn't matter if you start ranking but didn't get 0 reviews, you'll probably start following or it'll just be very expensive because who's going to buy a product with no reviews? Your first goal, you want to increase ranking and get reviews. That's your primary goal. Phase number 2. Second goal is after you have some reviews and you've increased keyword ranking, then from that point, you want to start transitioning between launch mode and being really aggressive, and then phase into being very profitable, or at least at a break-even profit margin on your PBC. That's you're in the in-between phase of strategically de-escalating the very high costs, which we'll talk about in a second. And transitioning into more profitability without sacrificing your data, which I'll mention in a second. And in phase number three is this is after a product is launched, we are well-established for many keywords. We still want to increase maintain rank, but we're doing very well overall with their keywords. We have a good number of reviews that are gonna help with our conversion rate. And from this point on, we really want to focus more on getting close to break-even or even profitable with our ads. Does that makes sense? So with that being said, if those are our goals, then our strategy follows the goals that we have for those three phases. Two main things that relate to Amazon PPC that are really important. Our target, acos, the duration of the phase, and then also what campaigns to setup and when, which I'll cover in the next tab here you actually see the PVC launch campaigns here. But first, keep it simple. So phase number one, when we're trying to increase rank and reviews, what I recommend and what I do is to set your break-even acos to two times your, your break-even. If my break-even cost is 30%, then my target accost during phase one of launch is going to be 60% summer. Why? Because it's when I have 0 reviews when I'm just starting off and I have new product. Number one, it's gonna be more expensive for me in general to bid on these keywords. Less people are gonna convert, so it's going to cost me more money and it's not gonna be necessarily sometimes I've had products that are actually very close to break-even in phase one. But my goal is I want to have a break-even, or sorry, targeted cost double to x above my break-even to give me enough room to be aggressive. And gives me a really specific metric that I can focus on. Instead of just like a lot of people who say, Oh, be aggressive during launch, It's like what does that mean? It means having a cost. It's two times your break-even just for that phase. And how long does it last? How long should I have a acos to x my break-even until you have 20 reviews is a good general number, anywhere from ten to 50, depending on the product category. For less competitive, it could be as low as ten. But I like 2020 is this very interesting statistically significant number that we found with data that once a product achieves 20 reviews on there listening. That's obviously the more reviews like the one you get 50 reviews, especially when you get a 100 reviews are the three digits and then five hundred and ten hundred like later down the road which you will get that first 20 is the most critical. That is significant enough for people who are buying like okay, 20 is a good amount of reviews. I'm gonna click and buy your conversion rates between ten to 20 and especially from 0 to 20, are completely different night and day difference of when he had 0 or even one review versus 20. Lot higher conversion rate. And keep in mind, remember the other, what I've showed you this far with the kind of weekly optimization criteria, how we're looking back at data and then okay, 11 clicks but no sales. Well, guess what? If we take a keyword and look over the whole course of the lifetime of the product. There could be a keyword in phase one, that same keyword at the same did in phase one, it has an a cost of 200%. In phase two, it has an a cost of, let's say 75%. And then in phase three it has an, a cost of 30%. That same keyword of the same did. What some people make the mistake of is they tried to be too conservative and try to be to break-even right in the beginning, right in phase one. And what you do is you have all these keywords that you're testing and pretty much all of them, we're gonna go to $0.15. You're gonna get really low bid, basically. Then they stay at $0.15 and phase two, they stay at $0.15 in phase three and on. And could be forever, which will not be ideal. Basically because at the time when you had only one review, it wasn't profitable. But what happens when you have 20 reviews or 50 reviews that's in keyword becomes profitable. Now, you want to just be wary that keywords will change during this phase. But as long as you're following this process, this will take it into account. It's very good process and what he used with my products. So in this case, a break-even cost of 60% until I had 20 reviews. Then once I've 20 reviews, That's a really strong number of reviews to have, then I can start transitioning, not immediately, but start transitioning to start becoming more break-even or more profitable with my ads. So we move into phase number two. In this phase, we don't want to be so aggressive, but we don't want to be immediately cut because if we start from when we have 20 reviews and looking at our phase one and start optimizing based on our phase one data. Again, our bids are going to go really, really low for a lot of keywords. So that's why I'm, I'm kinda like not go from really aggressive to really nonaggressive. We want to go really aggressive to moderate to conservative. That's the phase that we want to move in. And why? Because you're not going to cut keywords way down that shouldn't be caught. So how this works, All we do is set our break-even acos to 1.5 of our targeted cost of 1.5 x a break-even. So in this case, if we have a 30% a cost, then this would be 45% of 45% a cost, 1.5 x of 30%, 45 percent. So our original list 68% costs until we had 20 reviews. Then as soon as we get 20 reviews, boom, now it changes. Starting that week when I go into optimize my campaigns and on for the next 30 days, I'm gonna optimize for forty-five percent of the costs. You start reducing a little bit. But during that 30 days, we're starting to figure out what keywords are actually profitable and working and which ones aren't. And we're gonna start filtering through and it's the transition period. And if 30-day transition periods, pretty good, solid timeline, you have enough weeks and carbon up data that when you move into phase three. Because when you are in a phase, you're looking at the previous phase when it comes to bid optimization. So once you reach phase number three, you're gonna pull data from phase two and a little bit from phase one. But it's gonna be much better than just moving unless just say we deleted this and we just went from phase one, phase three. If we're in phase three right here, we're looking back at only launched data. And again, our bids, you're gonna be really low. What we're going to optimize for it because it looks like on paper That's not profitable, but it wasn't profitable because we didn't have reviews. Reviews are one of the biggest drivers. If you're images of the same, your bullet points are the same. Everything else that your price is the same. The only difference is your reviews. Your views have a huge difference. So it's 20 reviews still starting to get a little bit more reviews or to improve or conversion rate, but kind of transitioning. And then we finally move into phase three, where now we've been unprofitable long enough. We've been aggressive long enough to get Keyword ranking, get reviews. We're now ready to really start getting profitable. Let's get serious about getting either break-even or profitable. So in this case, it's one x break-even and causes or target basically the same, that's 30% now or a cost of 30% and will maintain this for ten months or more months. After ten months, we can consider maybe even going below break-even to really focus on profit, Electric in general maintain kind of break-even to maximize. Because the more sales I get with Amazon PPC, usually that means two things. Number one, more sales and go with PBC means more ranking. I ranked for more keywords, which means more organic sales, I get more total sales period. Number two, the more people buy my product, That's the more likely I'm gonna get reviews. So by getting more sales, I get more ranking and I get more reviews which helped me in the next month and the next month and so on. So I like to kind of maintain break-even for awhile. But so ten months or two years, three years, whatever, however long the product lifespan is, kinda maintain that. So that's kind of the three phases. Pretty simple, hopefully that makes sense. And now I know the other question you have is an okay, great. Do we just launched like all the campaigns that you recommended? Do we do all of them right from the beginning or are there some that we should prioritize? Yes. That's why we're going to talk about both of those here. We have phase one, phase two, and phase three right here. What I have are checkboxes of, Okay. This doesn't mean you have to set up all these campaigns. It just means this is a better time to setup these campaigns. For example, all of our exact match phrase match, broad match campaigns and ACE and targeting campaigns as well as our misspelling and Spanish is all these up to row 15, all of these campaigns, you want to run all these, I'd recommend running, setting up all these campaigns during phase one of launch or to consider. One quick note to somebody you're wondering, Hey, summer, how long does it take for me to get 20 reviews, those questions someone had? It completely depends on your product. The more competitive niches, the fewer sales that you get. It means it's gonna take longer. If you are in a very competitive niche, it might take longer just because it's more expensive and all that. It totally depends. It could be three days, it could be 60 days, could be 90 days. Totally depends. Just can't keep that in mind. And you can adjust this if you're in a less competitive space. Maybe you want to wait until you have ten reviews instead of 20. Maybe that's a better timeframe. If you're in a really competitive space, maybe you want to get 50 reviews, but 20 is a very good general number. Instead of just telling you it depends. 20. So just wanted to make that note. And aside from that, while we're in phase one being aggressive, getting keyword ranking, we want to make sure all very important, high competition and low competition keywords are being targeted. We are also targeting all those very important Asian's, these campaigns here when you're launching a product with 0 reviews. These are some of the best performing campaigns consistently targeting Asians. Really, really powerful, especially when you're targeting agents here, they have very few number of reviews. I'm not a very good rating like three, three-star, two-star, one-star reviews, as well as complimentary products. These can actually work out really, really well, right in the beginning, but it depends on the product and time of your factors. Phase two, after we have 20 reviews, a couple of other you want to set up is your Auto campaign and then maybe a category campaign. If you find it. If you find a relevant category to target one or more target, but if not, you will never set this up. This is when, if you find it's worth setting up is when to do it. Your Auto campaign, I recommend waiting until phase two. Some people would tell you, set up an Auto campaign, just run an auto campaign. That's how you launch products, is totally wrong. Amazon automatic targeting. Amazon needs to understand your product, meaning when Amazon has more data on exactly who buys your product from, what parts of the world are they buying their product? From? The United States? What keywords are they searching for? What your conversion rate? All of these different variables, they when they see sales data and keyword data for your listing, they are able to much better target with an auto campaign. Your Auto campaign will improve just like if you set up your auto campaign from the beginning, you'll see that over time, just leaving it as is, which is the same bids and everything your auto camping will actually improve results over time because Amazon's algorithm better understand your product and they can better target within your auto on its own and then improves results if that makes sense. So there's also some, some information, not really definitive data, but there's some information from multiple advertisers and sellers that I've talked to that have said that actually setting up an Auto campaign to early could actually miss categorize your product that actually Amazon could change a product category or not understand. So that's for both of those reasons, just in terms of it's own performance or potential fear that setting up an Auto campaign to early could actually potentially do some kind of damage your listening. I recommend setting up an Auto campaign in Phase II, that's the big auto async. And then in phase three, That's why I really go hard on all of the others. Catch-all campaigns here. I recommend setting up later again, same idea here, once you have more keywords that you're now targeting. And by the way, in phase 123, the whole time you're also, you're running through the process. You're optimizing your campaigns. You are adding search terms to your campaigns potentially depending on how long this takes. So by this point now you have a good amount of keywords, you have a good amount of data. And Amazon kind of understand your listening is much better by phase three that I would set up the catch-up, these three right here, Catch-All campaigns, as well as all the other campaigns here you have more reviews. You have much better optimize campaigns. That's kinda what I would do here in this section. Again, totally up to you. You do whatever you want. This is just my personal recommendation. If for those of you. So obviously if you're not brain registered, you're good, you're done. Get it, make sense. Now if you are brand registered, here's the quick, a couple others. So when it comes to sponsor brand adds same idea. You want to set up the basics. You're super targeted exact headline search ad, super targeted async, headline search ad, as well as exact an ace and video ads. All the same exact keywords in headlines search and video, the same agents for headlines search and video. And these also proved to be very profitable during new launch from an I found especially video ads. Because video, if you have 0 reviews, but someone can see the video, it persuades them more to buy your product. And if you had nothing, and if you're not brand Registered, don't worry, you can still be very successful without being brand registered. During launch, like I said, 70 to 80% of ad spend, even for people who are brand registered, goes to sponsor product ads, this section right here. And then anywhere from even ten to 30% will go between these two. So your brand and assert their is what you'd want to set up right away. And then once you hit phase two, once you have those 20 reviews, I'd go ahead and consider setting up these other campaigns as well, if it makes sense. And same thing with sponsored display. Basically go ahead and set up. If you do have a category, actually this should be, there we go, that this is correct. Set up your similar and complimentary ace in sponsored display adds weight to setup the category campaign to phase two, just because they tend to be very low Click-Through Rate, little bit, very low cost-per-click in very high return, a little bit higher a costs just on its own compared to other campaigns and similar bids. Kinda like waiting on that to have a little bit better data and better conversion rate. Same thing with this fortunately, Vue re-marketing, do you want to retarget people who have viewed your listing? Obviously, you need some time before people can see. So I'd recommend waiting until you have this 20 reviews before we start retargeting people over the past 14 days or past 30 days. But pretty simple. Set these up right from the beginning and then just set everything else off in phase two. So that's kind of how this works. Again, personal recommendation. I may update or tweak this a little bit. So keep that in mind. I'll link this in the resources section. You can just make your own copy go to file and then make a copy. If you ever want to View, you can come back, click on the link and just see if there's any updates. Shouldn't be anything major. But if there is something major, I'll plan on making a video. That's it. Those are the three phases of Amazon product launch. How PPC directly feeds in, plays into that, and this is the best overall strategy. And just kinda keep in mind, have a long-term focus. Don't be short-term focused. You have to spend money up front to make money. You need to get that data. You need in order to rank, in order to get reviews, you have to spend money. And obviously if you have external traffic like Google ads, Pinterest ads, influencer partnerships, press releases, blog content, whatever. Also driving traffic. Like I said, you're gonna get here faster, but you're only relying on PBC, then it'll take you a little bit longer. So that's the overview. I know it's a lot of things at once, but I hope this makes sense and it's helpful for you. Do you have any questions? Let me know of that being said, let's go ahead and get to the next video. 45. How to Optimize PPC During A Product Launch: So how do we optimize our Amazon PPC campaigns During a Product Launch? This is a question that I get often, so I wanted to make a video to clarify, and it's honestly really simple. There's a couple of things to understand to have the right perspective when Optimizing Campaigns. So first is it takes time for someone who clicks on your ad to ultimately by, on average that's about 14 days on Amazon when someone actually clicks on your ad to actual purchase, sometimes is within minutes, or in 2014, 48 h. Other times it's seven days later, 14 days later, and in some cases even longer. So with that in mind, we know that when we are need to optimize your campaigns, people are clicking and they will buy in the future, but those sales haven't been accounted for yet, which means our acos will look a little bit higher and the data right isn't really set yet. We don't have the full picture. So that's kinda point number one. Point number two is that within Amazon Campaign Manager, for whatever reason, within the past 48 h of any time period you look at. So just look at the past 48 h a data, that data that Amazon reports overall is pretty inaccurate. But what you can do is look at the past 48 h of data. And then maybe a week later or whatever, you look back at the exact same two days, you will see that the data in the first time that you checked and the second time you checked is different. Amazon is just a little bit glitchy for whatever reason In Campaign Manager, but it updates as time goes on. So that's another reason we have a longer look-back period. So there's two things in mind. If you've just launched your product, it's been two days. You're like, Oh, my Campaigns aren't spending that much. Or Campaign Manager is telling me like this is super unprofitable. It is way too soon to tell. Please don't ask me questions, but it's only been a few days of your product launch. Am I understand it's a little bit nervous. There's lot going on. Trust me, I get it. We have four of our biggest products launching here as of the creation of this video in the next two weeks. So I understand it, tens of thousands of dollars. We're investing here thousands and thousands on each product, just in Product Launch with Amazon PPC. But With that being said, and all the experience that I have is really simple. Okay, so first, let Your Campaigns run without touching them for at least seven days, but I recommend 14 days. So that means seven to 14 days after you get your first sale on Amazon, that's the soonest that you want to optimize your campaigns whatsoever. Otherwise, don't make any changes. Now makes sure that when you set up your campaigns, you do everything correctly. Make sure you don't have dynamic bids up and down set. If you want to have down only are fixed set because that's going to alter your spend. Or Amazon tries to be sly and maybe Targets something in broad Match or whatever. If you're not paying attention, you'll Target things that you didn't mean to Target. And obviously, your spend will be higher because you're not correctly targeting or you don't have the right bidding adjustment and all of that. So aside from that, which we've already covered in the course, just make sure that you're thoughtful as you're going through Your Campaigns. And if you've done that Letterman for seven days, There's no worries. And then the soonest is seven days after he got your first sale. Just apply the exact same criteria that we've covered here in the course. Meaning to basically summarize keywords and async Targets with high clicks and no Sales, reduce the bid keyword and ASIN Targets that have high impressions and a low click-through rate also reduce the bid. Keywords With a high acos, it means they have sales, but they're unprofitable. Reduce the bid, right? Because if we, Even though it's only been seven days, we want to get some more data. This is showing us like, Hey, these are either definitely not good. There's keywords and asynch targets that are spending a lot of our budget and they're not generating a lot of sales. And the whole point is the more sales that we get, the more reviews that we get, the more Ranking we get. Of course, the more profit we get. So that's why we're kinda trimming the fat a little bit cutting. That's the earliest For me personally, like I said, I wake 14 days after I've made my first sale to begin Optimizing Campaigns, again with the exact same criteria. So then seven days. And the reason for that is, let's say 11 or more clicks, no sales. It's been seven days and there's a keyword or an ace and Target With 11 clicks with no sales. Yeah, it's definitely worth reducing on that. Because if you don't imagine the next seven days and the next seven days, it's just gonna keep spending with probably very little or even no Sales and just going to waste your money. So use the same criteria, Starting either seven to 14 days. So let's say you start 14 days after your first sale. In that first week, you optimize your campaigns. Looking at the past 14 days of data, loving or more clicks, high impressions, high acos, all of that optimize your campaigns. Then the next week that's 21 days after your first sale. Exact same criteria. But now, instead of looking at the past 14 days, now you look at the past 21 days. You're done for the week, you're good. You check in the next week. 30 days is your look-back window optimize and so on. Then, you know, 37, 45 days, right, up to 60 days. So kind of Starting from seven days, you look at seven days to 14, 21 to 30, you're always increasing your look-back window. And keep in mind that certain keywords, maybe the first seven days, it didn't generate any sales and had a few clicks so you reduce the bid. But then after 21 days or 30 days, it's actually a profitable keyword with a lower acos, right? Then you kind of adjust accordingly and using the formulas and everything we've covered here in the course, that'll naturally happen. It'll naturally basically like the whole point is courses, you target the right keywords. And then naturally, some of those keywords will just kinda increase in bids because of Profitable. Others will be automatically decreased and your results and tacos and acos will reduce overtime. So yeah, that's kinda how soon to optimize some things to keep in mind. And overall. And keep in mind nothing is perfect system. Amazon suggested bid all these different keyword tools like Helium ten and Jungle Scout and others. They're great tools, great estimates of here, so much to bid here, so much Search volume. But the reality is, it varies a lot. So the only way to know whether Products unit cell well, whether keywords going to perform well, or if a keywords going to spend a lot or a little is by actually targeting it, getting the actual sales data in either sales or lack thereof, and then making decisions based on real, actual data. And in order to get that data, you need to spend and waste a little bit of money on things that don't perform well to figure out what works, what doesn't work, then just cut out what doesn't work and move forward. So there's a little bit of that upfront cost, as with any advertising or any business, but ultimately will increase in profitability as time goes on. So, yeah, hope that clears some things up and made a lot of sense. If you have any questions, please let me know. And the Q&A section, now that being said, let's get to the next video. 46. Increase Ranking With This Little Known PPC Hack FINAL: In this video, I'm going to share with you a little known and very simple and easy hack to increase your organic ranking, generate more profit and sales while maintaining the exact same a cost and the same level of ad spend. So this is super powerful. So here's the premise. It's well-known and we have plenty of data that shows us that exact match sponsored product targeting campaigns or SPA have the biggest effect on increasing organic ranking for keywords. Basically, when you target a keyword, an exact match with Amazon advertising. And he put money towards that keyword, you're really driving sales for it and then ultimately increasing your organic rank and getting organic sales from it as well. Versus phrase abroad, you're targeting basically a lot of different keywords. So when you allocate, let's say $10 toward a certain keyword with broad match or phrase, you're targeting a bunch of different keywords versus with exact, you're targeting that single keyword which is extremely powerful. It's like laser-focused. We know that exact match sponsored product targeting drives more organic ranking and sales for the specific keywords, then phrase and broad. So the recommendation is a little hack. It's super powerful that I've been using and implementing with my own products and seeing this result within two weeks is the following. So basically you have your target a cause or your breakeven a cause. And I'll have a link to this end of the description section as well so you can access this, but basically it's a Google Sheet. And in the first tab of the sheet, what you do is entering your product price, all of your different costs that are literally listed right here. And then this is going to spit out your breakeven. Acos are roundabout. So in this case, for this example, it's about 30%. This is our target costs. If we're, if our average a cost is above 30%, this is gonna be unprofitable. If our break-even if are a cost is below 30%, then we're gonna be profitable. But maybe we could even make more sales. But this is the overall target, a cost we want to have when we log in to Amazon Seller Central and look at our account. So that's our goal, is this 30%. So the next thing you want to do is in the sheet, I have exact sponsored product targeting ads and then other. So for exact record, the ad spend over the lifetime thus far. So if your product's been live for six months, included here, two months included here for two years. As far back as you can go. Look at the ad spend for your exact product targeted campaigns alone. We can do is go into Campaign Manager and filter by the name of the campaign. Hopefully you've been following and correctly kinda naming your campaigns just for your internal use. So you can easily put in, you know, you can filter by type. So type would be sponsored product ad or SPA. And then any campaign that has the word exact in the campaign. So you're only finding key campaigns with the word exact in the name and filtered by the type sponsored product ads or sponsor product targeting. So you're only seeing exact SPA ad. So that's how you can filter and record the ad, spend over the lifetime as much data as you have and enter it in here and leave the aqueous blank for now. So we can just kinda leave that blank and this one blank to then for all other campaigns, these are video campaigns, headline search, ad, phrase broad auto product targeting, all of that for the other. Go ahead and record the ad spent here as well. Once we do that, we know that our goal is 30%, so we're going to include numbers here until we get to that 30% mark. Now for this example, as you can see, this product is, we've spent, let's say $5,000 over the past 30 days in exact and then $5,000 in other ad spend for all the other campaigns. So about $10,000 evenly divided 50% has been toward exact sponsor product and 50% towards other. So in this case, usually what I do for a good starting is we're going to set different target, a cost for each group. So exact, we want that to be a higher target, a cos y. The higher your target a cost, the more that you spend, and the more that you spend, the more results you generate from that. If we spend more money toward our exact campaign, it's going to help us drive even more organic ranking, outrank our competitors, generate more profitable sales. And ultimately we're going to have the same target, a cost at the end, but with a lower tacos at the n, total advertising cost of sale. And if it doesn't make sense, I think this will help solidify. So usually when setting this up, especially if this is new product and this is what I would do. Set your target a cost per your exact sponsor product targeted campaigns 10% above your target, a cause for all other campaigns set at 10% below, okay, So we have 30% as our target. So 40% plus 20% divided by two is 30%, right? So at the end, you know, let's say last month we have a 30% target, a cos, this month we have 30% target a cost as well. So what's the difference? Because in, on the surface it all looks the same. But if we dive inside, we see that more, more money ultimately will be going toward exact or it will be more aggressive. We're being less aggressive with other and kinda balancing it out. So one is a little bit less aggressive, we spend less money, one is a little bit more, maybe we spent a little bit more, but ultimately averages out. And that's the reason for this calculator is because it's good, kind of starting 0.10% above your target for exact 10% below your target for all other, it's a good starting point. But as time goes on, revisit this calculator because things can adjust because if you have a higher target, a cost per exact, you might spend more money and then it kind of goes out of balance. So I'll show you, for example, let's say now this is like $7,000 in the past 30 days and this is let's say it's 4,000. I'm just making this up, right? So now we made the changes. We look back at this calculator and our current a cost is 32.7. It's a little bit higher than we want, so we need to reduce it down. So originally or a cost is 40%. But as you can see here, our total spend is 7,000 plus 4,000, okay? So more money is being spent and exact, we need to be a little bit less aggressive when you take it down a little bit so we can try like our targets 30, so let's do like 35 here. There's no perfect answer here. It's just in general, if your exact sponsor product and your other about 5050 a bad span, which for some of our products almost exactly 50, 50. And other cases it's a little bit off, then you have to kind of adjust. So in this case, let's do 35353525. Still a little bit high. So I might do 34. This is still a bit. So do 24, 23, maybe something a little bit more like that. So I brought, as you can see here and the other, it was originally at 20%. I now brought it up to 23% a little bit. This was at 40% and I kind of brought that down a bit. And it's ultimately dependent on you. But basically you want both to be kinda closer to your target a costs or they're not super far off. But for certain products, your exact may generate very, very few sales just because every product is different. So in this case, let's say this, let's say this is like 3,000 and this is 7,000, right? Right. And then just start, I would just say, Okay, let's set this to 40. Let's set this to 20, just to start, and then we'll work from there. So our current new Akos is 26, we need to be 30. So in this case, exact is much lower than others, so we can be more aggressive wherever the number is lower. That's where it can be more aggressive, where the number is hiring you to be a little bit less aggressive. So we want to maybe increase that. We can leave this the same for now, maybe try increasing this so we can be like 50%, 51, 53. That's pretty a 29.9. That's pretty close. So this is one example of something you could kind of test is set your exact a cost of 53% because it only takes up $3,000 out of the total $10,000 ad spend, and then set your other to 20%. Okay? So again, both of this, if you multiply the a cost time ad, spend, a cost times ad spent, it's going to equal your targeted costs at 30%. If it's not exact, you'll get this red highlight here, which obviously I just kinda put that by default, but this is close enough, 29.9. Very close. It's not like, you know, 28, 27, that far off. So hope that makes sense. If you have questions, let me know in the Q&A. But like I said, all this is is just having different target a cause. And then what I do with this information is I'll go into my campaign manager and I'll create for each product. Especially I focus this for my top-selling products. So it would be product dash ranking, that would be one portfolio and there'll be protestant product dash other. So those are the two. So I have all my exact sponsor product campaigns, also known as ranking campaigns in one portfolio. Then I have all my other campaigns and another portfolio, portfolio a, my target, a cost is 53%. For Portfolio be, my target cost is 20%. When I combine the two together, they should get somewhere around 30% a cost. A little bit more complex, a little bit more work. But this can have tremendous results. So I'd really encourage you to test this for the next 30 to 60 days with your own product. Let me know the results if you're launching a new product, also keep this in mind when you're setting your target a cause, like I said during lunch, I'll usually set my target a cost to 1.5 to two above my target. So up to 60% would be my target, a cause. And I'll do the same thing here. I would I would set in this case, I don't know what my spend is. So I'm just going to set to, again, just some number that are equal here, doesn't matter what the number is. And then this is how it will just start. If I was launching new campaign, I would just have whatever my target is, my exact is 10% above. That might target a cause for all the others is just 10% below. So, yeah, like I said, hope this helps really powerful simple strategy. And with the results that you do get from this, let me know and let the other students know in the Q&A section and let me know if you have questions. With that being said, let's go and get to the next video. 47. Scale Your PPC Campaigns For More Results Using Search Terms: So to this point, I've already shown you how to optimize your bulk. Sheen's really kind of optimize your keywords on a weekly basis. Now I'm gonna show you how to optimize your search terms, which is the second part of the optimization process. So I wondering Summer, what the heck are search terms or what are you talking about? I thought we already had optimization down. Well, you have a good chunk of it down. They're still kind of one additional step. So what is what our search terms or what's the difference between search terms and keywords ? Okay, so I've already showed you how to optimize keywords, keywords or what you tell Amazon to bid on. Those were the terms that you input, right? That Amazon's like, Hey, what keywords? You want a bid on your like I want? This is broad match. You know, these is phrase match. I want to target the's a sins etcetera. Right. Those your whoa on the key word sense those air your keywords. Okay. Broad phrase and exact. I also have auto where Amazon trees of the keywords search terms. This is where the customer actually types into Amazon before clicking on your ad or are visiting your listing etcetera. Right, So that's the difference. Keyword. That's what you tell Amazon. That's what you bid on search terms or what someone actually types in two. Then click on your listing right through PBC and to really kind of make sense of this, because I know it can be a little bit confusing. Uh, so let's say you have a broad. So you have a broad match campaign in one of your keywords as broad match is silicone ring . OK? And with the research report, which I'm gonna show you how to download, you can actually look at the data and actually see what people are actually typing in. And let's say you find that, uh, people typed in the term silicone ring Ah, silicon ring for men, men's rings and camel silicon ring that you've got. You have clicks. You have sales on each of these search terms, right? So you bid on this keyword. But because of this keyword, this keyword generated the search terms. That makes sense. So basically you told Amazon Ham is on. I want to bid on keywords that relate to her. I want to bet on terms that relate to this keyword, which is in this keyword to silicon ring. So Amazon says, Okay, something or great. I'm gonna go try to find similar related t were our search terms to this keyword. So, for example, in someone typed in silicone ring at some point, Amazon showed them my listing through Amazon PBC. Somebody may have typed in Silicon Ring for men. Amazon also showed them, you know, because it's related to that keyword someone typed in men's ring. Well, that's kind of related to Silicon ring. So the Amazon showed when something like that and they showed my listing through PBC and then also maybe even came a silicon ring again. These are examples. This isn't like a guarantee or a set, like if you use. If you said Silicon rings abroad match, you will show up for the search terms. Not at all, I'm showing. This is an example of the difference in keyword acu were kind of generate search terms. And again, if you recall, our auto campaigns are broad match campaigns and our phrase match campaign. Specifically, all of these campaigns one of their biggest jobs or maybe their greatest job with their purposes is to identify profitable search terms. So then what we're gonna do? So this keyword kind of like I know how to describe. It's kind of like a tree produces all these branches. Right? Are all of these leaves? Um, we you know, we have this keyword, and it produces all these different search terms. We try to find the profitable search terms. Take those search terms, add those keywords. Okay, now we have more keywords. Now we have, Even though they're similar, right, they're gonna produce different results. So we have a but we have a lot more keywords. Now, all of this is gonna find even more search terms. We gather the search terms and we add those and we kind of grow like a snowball. More and more. We had more keywords that's can generate even more search terms than we had before. With more search terms, we can add more keywords. And now we have even more keywords that we have even more search terms than before and so on and so on. Right. And this is how we're gonna grow. Okay, Step one of the PBC of the optimization process using bulk sheets like I showed you before . That's maintain. That's maintenance. Okay, search term reports. This is growth. This is how we're gonna grow our campaign because we're gonna find new search terms and add those search terms Is keywords okay? So pretty simple, in my opinion, right? So how we're gonna find this data or how we're gonna use this and I'm gonna have an example in the next video actually going through this, you don't need to worry about that. But how we're gonna access and find this data is every 30 days. This is why I recommend every 30 days you're going to go to your campaign manager. Click on advertising reports. As you see right here, you're gonna customize. You can see here on the far right time. I'm sorry. I'm covering it up, but click on customized date range or your report period, and then you're going to set your report period to the past 30 days. So you do this every 30 days, and then basically every 30 days, you click on this button and then Amazon's gonna ask you Hey, how far back do you want to look how far back of data do you want to look for and you're gonna say 30 days, right? So you look every 30 days for the past 30 days. Okay, So those two things, um, come into play. So yeah, just the past 30 days and has a little tip not to try to overcomplicate things, but as it said before, Amazon can take up to 48 hours to update their campaign manager. So if you're looking so if you only look at the data in the past 48 hours, it's not gonna be accurate. It's gonna be updated, its gonna change. So what I like to do is not just so. For example, if today is, let's say it's November 4th, right then I'm not going to look from from October 4th 2 November 4th, because today's the fourth right. Today and yesterday's data is still getting updated, so it's not 100 accurate. So what I want to do is actually look, from October 2nd to November 2nd. Okay, so basically, I exclude the past two days. I only want to look, you know, basically so and that's kind of over complicating things. You don't have to do that and just a little tip and, you know, again, I want I can't help myself. I want to share everything that I do specifically. But if you just If you're like, all right, something that's confusing, then just do you know it is November 4th. Then you want to pull a report from October 4th 3 November 4th. But if you're following what I'm saying and you know, the past two days of data still taking time to update, right, it may not be 100 inaccurate. Then you want to exclude those two days. What you do instead is reputation. November 4th. Well, today and yesterday aren't very accurate, so I'm gonna, you know, pull from November 2nd. So three days before November 2nd is October 2nd. So october 2nd November 2nd hit apply, and then you download that way. Okay. Really straightforward. Not a big deal, but it's something I wanted to share. So you set the date range hit. Apply once you hit, apply. Go ahead and create report. Once you create this report, you'll see that it's available for download immediately. It will be right there, right at the bottom, right underneath the create report button. You can click download and then you'll download a report. It kind of looks similar to a bulk shape. It's a little bit different, which is what I'm gonna cover, and they need to be treated differently. But essentially, what we're gonna do is where you're going to try to find key. We're sorry, search terms that have generated sales for us on. And then we're gonna add those search terms as keywords into our bulk sheets. Okay, so once every 30 days we take, we like, Oh, these search terms of generating sales, we're gonna take him, We're gonna put them into our bulk sheets. They were gonna upload the bulk sheets. So So once every 30 days, you know, we're gonna do this along with what we're already be doing, right, cause every week optimized, optimized, optimized, bulk sheets every week, right, And then once every 30 days. So there will be one week every month where you're gonna optimize both the ball sheets and your search term report. Okay, so that there's gonna be one day was gonna happen at the same time. So it all kind of flow and work together like like, you know, gears in a clock. So that's how you down with the report. That's what search terms are. That's what Stream report is. It will all hopefully make sense in the next video. Without further ado, let's go ahead and get into it now. 48. Find Profitable Keywords You May Be Missing!: in this video, I'm gonna show you how to go about optimizing your search term reports. And in the previous video, I've already showed you how to access and download or search term reports on Dwight done here is I'm gonna have to kind of create an example. So dollar, a actual search from report of mine and then I have uploaded here in the Google sheets. I'm just causes easier here. You can do the same because ultimately, we're gonna be editing the state and kind of extracting data on extracting search terms to then go and turn those into keywords and will be taking this data and then entering this data into our bulk sheets. Okay, So really straightforward. So this is kind of what you're sure from report will look like. And, yes, it is a little bit messy, A little bit ugly. I'm gonna show you what to focus on or what What I focus on and what I'd recommend to look at. So we have all this data here. You go ahead and look at it if you'd like. We have the, you know, campaign name. Add group named targeting all this other stuff over here. Uh, but what I want to really kind of focus on her call out is gonna be here for targeting, right? We have a certain kind of target, right? Uh, this is our keyword section, right? These are the key words that we tell Amazon. Okay. And usually the search terms is what customers were actually typing in Amazon to find our product, that our ultimate clicking on our add things like that. Okay, so we're ultimately way already have this data, right? We already have. The keywords added, We want to find basically search terms that are that are generating sales for us. Okay, this column here search terms that are generating sales. We want to add those is keywords. Because when we add those along with our existing keywords, it's gonna help us find even more search terms. Well, when you find more search terms, we add those keywords, helps us find even more and so on and so on. And we kind of this is how we grow, literally like where you're growing and increasing in size and increasing in scale for Amazon PPC campaigns. So that's kind of visually what it looks like. And as you see here? We have lied to us of this search term. That's what's called Searching Report. But this search term had, you know, this many impressions, this many clicks, this click through rate cost per click spend seven day total sales a cost. All this data right. But here's what I really want to focus on. Okay, so I go to the sheet. All right. Great. Search term. Awesome. I go here to the total advertising cost of sales are also known as the A, C E O. S or the cost column, And I'm gonna sort from lowest to highest. Okay, because basically, I want to find if a search firm hasn't a cause, it shows that it's it's got some kind of sales and to receive some kind of sales. Okay, um, so we want to find those search terms that get sales. Now, as you can see, some of these search terms that you can see um, have, you know, profitable. Let's say that our profit margin 35%. So these search terms, if I can scroll the way over there, we go search from P Q, S, C. And I. These all have a relatively low a casa were bidding on them profitably. However, on these search terms, right, B, f R D and H are unprofitable. Is there above our 35% profit margin? We're spending more on advertising than we're getting in profit from our advertising. Okay, so it's not profitable. What some people will say is, Oh, just add the search terms, And if you want to keep it simple guys again, this is ultimate. Up to you, there's no like rules like this is how you optimize campaigns. This is what I do personally. But if you want to keep it simple, this is something that is up to you. You can literally just add the search terms right here. Did you add these search terms at, um the and you can set them with this bid? Right, cause you have to and put a max bid. So you basically go to your bulk sheets. You add these, insert these into a certain campaign okay on. And then you can set the DEA's as theme. AXB it right? That's all we can do. What I like to do is add in all these keywords. Both are all these search terms is keywords both unprofitable and profitable. Okay, now what I do a little bit differently is for these search terms. Okay? That remember are currently unprofitable before I add them. So add that alive these terms as keywords to my search from report to particular campaigns . Okay. And what I'll do is before for the bid already know this is too high. So I need to reduce it. So I'll reduce this anywhere from 10 to 40%. Okay, So I reduce the cost per click 10 20%. And then I add that as the max bit right, to make sense of all this, I'll go ahead and kind of go into how I optimize now, maybe a little bit messy, but that's OK. So here's what I've done here. I've created some additional sheets. You can see we have exact, profitable, exact unprofitable phrase, profitable phrase, unprofitable, broad, broad, profitable and brought unprofitable as well. Okay, So basically, what I want to do is I want to take all my profitable and unprofitable searched rooms, and I want to add them to my exact campaigns. My phrase campaigns in my broad campaigns. Okay, All of them, because I want to test them on each different match because, as I've said before, certain keywords, right, cause we're turning the search terms in the keywords. Certain keywords perform better at different match types. For example, the term silicone ring. I may have that in my broad match campaign phrase match an exact match before. Whatever reason, it's performing the best. I'm getting the best results with my phrase match campaign. Maybe I have men silicone rings. For whatever reason, it's performing back. I've it all three campaigns. It's performing best in my broad match campaign, etcetera. Right, So that's just kind of a way to think about it. So I like to add these is all different match types. So what I'll do is okay, so I find these. All right, these are these right here are unprofitable. Ah, and this is the data that I want. I want this data here in this data. Okay. So I can actually honestly, just I just do this. Let's keep it simple. All right. So this is the data that I want. I want Thea. I want this data search term in the cost per click. I'll show you why in a second, so these are unprofitable. So I'm gonna add the search terms to my unprofitable down here. So we have exact unprofitable at that in here. Phrase unprofitable that in here. And then I also do brought I'm kind of covering up my face, but you get the point very, very straightforward and just kind of probably your time. So that's the unprofitable. Then we have the profitable right here. Okay, so we're gonna take these when you add these two are profitable. Uh, sheets here. Okay, So for exact profitable, I can actually delete these right here I'm left with. Here's my search term. Here's my cost per click. Think about this logically. So with this search term, I'm spending this much to get, you know, whatever result in unprofitable, I'm making money on this search term. Right? So, in theory, right, what I would do or just keeping simple Add these search terms to your bulk. She's right. So when you download your bucket, you're gonna actually insert and add these two pretty good campaigns. So in this case, you would add these keywords to your exact match campaign for phrase. You would copy these. Add them to your phrase match campaign, etcetera, right? Pretty straightforward. And, um And then you have to enter a max been your prime London real summer. What added is a max, but I don't know what to add. This is what you can add is your max bet because you already know that you're profitable with this budget with his cost per click. So if you said that as your max cost per click, there's a good chance that could be profitable. And again, this is a good starting point. It doesn't absolutely mean anything like it, but it's a very good starting point on then. Later, you know, you kind of out of these these search terms, it's keywords now and now they're gonna be part of your weekly optimization process, right? And they're gonna get cleaned up and optimized every single week. Okay, once you add them, so but this is a very good starting point. So now you know Exactly. Here's the search terms I want to add. Here's the max bids that I want to add. And here's where to add them, in this case to our exact campaign. So these key search terms are gonna get added with this max bid to the exact math campaign . Really straightforward, right? Keep it very simple. This could be a very, very simple process, guys. Um all right, then we have exact unprofitable. And now you may be wondering Well, somewhere what do we do with these keywords? Okay, again, this is completely up to you. Some sellers won't even add these because they're unprofitable. But for me, a Zilong as I see a search term is generating sales. I want to add that because I know that it's relevant because people bought they clicked on this through the search term, found my listing, bought my product. It's obviously relevant, but right now it's not profitable. So what I like to do is I like to decrease the so these were the cost per clicks. I like to decrease anywhere, uh, from you know, 10% to 40% depending on the higher the cost again, you can use the same criteria used for optimizing bulk. It's if it's a very high a cost, then I want to reduce it down a little bit more, right? So in this case, let's just say I reduced by 40% so again. If you reduce something by 40% it's the same thing as multiplying by 60% because the inverse So we're gonna go ahead and scroll down. OK, so this is my original cost per click for these search terms. But I'm unprofitable, so I want to reduce them. Because if I reduce them, I have a lot higher likelihood becoming profitable if I reduce them, you know, So I reduce them down by 40%. So now again, just like in our first example, I now know I want to add these search terms of my exact match campaign. And this is the bid that I'm gonna max bid that I'm going to set for for these search terms . Okay, Super simple, right? And you can again. It depends on you and your criteria. You can change this as much as you want or does not include them at all. It's completely up to you, but that's just what I do personally. So that's what I want to share, right? So that's exactly And then you do the same thing for a phrase, a phrase profitable, right? Because it's just data that I really care about. That's why I'm deleting it. It's probable at this cost per click, So I'm gonna keep it as is for unprofitable. Right. Um, you know, I could literally just actually, honest, if I wanted to, I could just copy. Just copy this data, right, And then put it over here. I was still eat this column, right? So yeah, really simple. This is how I go about optimizing kind of extracting data and reading data from my search term reports. The next step would be taking this. As I said before, you'll just go your bulk sheets, you'll go to a specific campaign that you want updated, for example. Exact match. You insert a row. You know, you insert as many Rose for as many Cubans you want to add, so you take the search terms, insert them in rows, update the max bit in any other data that you need to kind of update on. It will be good to go that can hit, save, upload that on. And you should be good to go. So yeah, this is how I update search from reports. I do this every 30 days. Relatively simple. It could be very, very proud. Powerful on ultimately increase your results and really scale and continue to get better and better results with your Amazon PPC effort. So without further ado, let's go ahead and get into the next video. 49. Let Chat GPT Optimize Your Search Term Report: Welcome, super excited for this video because I'm going to show you how to use chat GPT to optimize your Amazon PBC campaigns. And specifically for this video, we're going to focus on the search term report. So specifically using chat GBT to uncover really important insights about your search terms to help you profitably scale your campaign. So cut the losers, scale the winners. And it's a super important part of your process because if you're optimizing Amazon PPC campaigns on a weekly basis, which you should be doing, then there's two big functions that you're doing. Number one is maintaining or optimizing. This is where you're increasing or decreasing bids based on target costs, conversion rates, click the rates, number of clicks, number of sales, all of that. The second step, and if you really want to grow your campaigns, is using what's called the search term report. And then running this script with your search term report to again identify those search terms that are profitable that we want to add in scale as keywords and also search terms that you wouldn't find otherwise that are actually bleeding money. I'll walk through the entire process. It should be pretty quick. So let's go ahead and get to it. First things first, head over to Amazon Seller Central. Go to Campaign Manager. Once you're here on the left hand side, click on Measurement and Reporting. Then click on sponsored ad Reports, which will get you to a section that looks like this. Once you're here, click on Create Report. I'd recommend sponsored products. This is where 80 to 100% of your data is going to be. So sponsored products search term. If this is your first time pulling this report, I'd recommend doing as far back as you can go. Because basically the further back, the more data that we have. In this case, I'm going to go all the way, leave it as it is, set up recurring e mail to get e mailed like every month. This is good. So we're us going to click on Run Report in the top right. And there we go. We've got to give it a second to load, then we'll be able to download this report. So once it's available, go ahead and click Download. And then we'll move on to the next step. Our report is downloaded and it looks something like this. All right, this is what we want to do. Take this chat PT prompt, which I'll include a link in the description. I'll be adding it to our Amazon seller Volt, which has over 11 tools and templates like this. And you can access it literally for free. So we're going to go ahead and open this command C to copy everything here. Just as head over to Chachi BT and you want to make sure that you have chat PT four. And the reason for this is we want to use the advanced data analysis feature. This enables Chachi BT to analyze and read spreadsheets. So we have a spreadsheet we want to analyze. So that's why we need this, where Ch PT 3.5 does not have that advanced data analysis command V to paste here. And Mac. And then we need to attach our file. So what we're going to do is Desktop. We have it here. I labeled an SPST, but it's just your sponsored product search term report. Double click to upload. Just give BT a second for the spreadsheet upload, which it looks like it's already done. So we have the spreadsheet here, we have our question here, and we can go ahead and send off and then give BT just a second to reply. Actually takes about a minute. When it's with spreadsheets, it takes a bit more. Actually, goes through all of our questions and it shows its work, which is really cool. But obviously you don't really know what questions we're asking yet. So I'll go through step by step and show you exactly what we're extracting and why it's so valuable from our search term report. In just a few minutes, we have this lovely summarized output that I'll review with you. So first things first, here's a list of high spend customer search terms that have zero sales. So for example, what Chat did is went into the sheet, pulled out every single search term that has at least $10 in spend with zero sales. And that's all listed right here. You can kind of see. So why is this important? Well, think about it. We spent $17 on this search term with zero sales, right? $33 here with zero sales, 16. And when you add it up on these search terms, collectively we've spent hundreds of dollars with zero sales. So what we can do is take these, go into our broad auto and phrase match campaigns and add each of these keywords as negative exact to all of those campaigns. And what will happen is, so every single day, you know, up to this point, essentially we're spending money on these search terms. From here on we'll stop spending money. So over the past 60 days, let's say it was $300 in wasted ad spend. Over the next 60 days. We should have $300 in savings then, right? $300 that would have been wasted if we let this kind of continue. Why? Because this is a 60 day search term report. This is 60 days of data, $300 in wasted ad spend. So that's 150. I'm just giving an example. $150 in wasted ad spend for these type of search terms per month. By adding them as negative exact, we basically cut the bleeding. You can think about unprofitability with your Amazon advertising is like bleeding. So you're kind of bandaging and maybe you have multiple cuts. Will we just bandage one of those cuts? If that makes sense. We are spending money with no sales, we're going to stop doing that. Even if these are important keywords to us, for whatever reason we're not making sales on these, we're likely not going to be ranking well for them or not converting well. So these are great to kind of add as negative, exact and save hundreds to thousands or even tens of thousands of dollars depending on the size of your account. So that's one I love. It's all right there for you. Next I had chat. Bt analyze every search term with high clicks. It could be 20 to 30 is a good general range. So let's say 22 clicks or more with zero sales. In this example, there were none. Otherwise, it would have listed just like before. Why is this important? Remember that Amazon PPC is paid per click. If you're paying for 2030 clicks and not getting a sale, that means for whatever reason, your product is not matching. It's not meeting the mark. For whatever reason, customers don't want to buy it. If you keep spending money on that keyword, you're going to keep wasting money. Again, it's another cut that needs to be sewn or bandaged. In this case, we don't have any of that, so we're good to go, but this is great. If definitely something has 30 clicks, there's one time I looked in the account with 90 clicks and zero sales. So imagine $1 cost per click. That's $90.90 clicks, $1 per click, $90 with zero spend on one keyword. So if you're proactive, that's going to really help reduce your costs without hurting any of your sales, keeping the exact same number of sales. So I hope you see why this is so powerful, but in this case we don't have any. So yeah, 20 to 30 is a good general rule based on a 10% Amazon BBC conversion rate. Number three. Here are a list of individual words that have a high number of spend or clicks and zero sales. And I'll explain that in a second. Now before I get to it, you can see because at BT is kind of going to the spreadsheet and it's kind of filtering and doing all this stuff like a human being would. It kind of has to reset sometimes. And this is a great example. I actually ran this twice before this video. And it ran perfectly with zero hiccups or anything like that. All right there. But then when I ran it, maybe it's because I'm using multiple tabs or whatever, you got truncated. So here's what I did. It said, would you like me to rerun the data to grab the rest of the list for question three And then are you ready to move on to 45.6 I'm like, yeah, of course. So yes to both basically. Then we continue. So 1.2 questions we got the answers to. Now moving on to the rest, three individual words with high spend or clicks and no sales. So this is really cool and you should be doing this even if you're not using chat BT Basically we already looked at specific individual search terms with high spend and high clicks. But what's really interesting is you'll find that there are, let's say, a particular word that is present in a bunch of different phrases. And maybe each phrase has one click, three clicks, two clicks, seven clicks, nowhere, even near 20 clicks or 30 clicks. But when you find, you take all of those keywords, those phrases that contain that one word together and combine. And you look at the total clicks and sales, you can actually realize that you're losing money every time you bid on a keyword that has that word in the phrase. Okay, I know it's a little bit complicated, but pin, here we go. Every search term has the word pinned. We took those together. It's resulted in two total clicks and a total ad spent of $10.50 So to make this clear, for every search term that contains the word pinned, in the past 60 days, because it's a 60 day search term report, we've spent $10.50 with zero sales. Okay, So what that means is this might be a good idea to target this keyword in negative phrase match. Why? Because we know, okay, all of the phrases that contain pinned, It's unprofitable. We're losing money. So let's add it as a negative phrase so we don't show up for any keywords in phrase match. Does that make sense? So before, when you have an exact keyword like these, right, these are literally exact word for word keywords. We negate and exact when we're dealing with phrase. But you need to be careful here, negate and phrase, so you need to kind of use your common sense here. But what's really cool is let's say you're selling you a water bottle or let's say a backpack. So a backpack and it is not waterproof, right? But people are typing in the keywords, waterproof backpack. They see your backpack, they click on it. But then in the list thing they see, oh, it's not waterproof, I'm not interested in, they click out. So let's say that we saw that like waterproof. Here we have $100 in spend with zero sales. Of course, that's an irrelevant keyword that should be negated as phrase because there's never an instance word. Waterproof is going to be relevant for a product that's not waterproof, if that makes sense. But again, yeah, for whatever reason, search terms that contain the word pinned, they get spend. But no sales that contain walking get spend, but no sales, and so on. Next for 4.5 we want to look at duplicate keywords and profitable search terms. All right, but again, output was too large, so it asked me, do you want me, would you like to summarize the full details? And I said full details for both. And then it continued, okay, showing you a real world example, even though usually this doesn't happen, but it could happen to you. So it's good to show number four. We want HBT to identify duplicated keywords in the same match type. So when you're targeting with Amazon PPC, my strategy, and I believe this should be everyone's strategy, is one key word per match type. For example, let's say we're targeting the word yoga mat. We can have yoga mat and should have it in exact match, in phrase match and in broad match. But we should not have it in exact match. Five times in phrase match, three times in broad match, ten times. There's no benefit to that. What is the benefit? Where is the point in that? When you target it once, that's all you need. What I've done here, this is a little hack. Especially if you want to keep your Amazon PPC agency on their toes. And make sure they're doing the work they're supposed to do. And reduce human error in the search from report. We can actually see you go here. We have the customer search term. This is what the customer searched to find our ad and click on it. And then we go over here, looks super small on my screen. I hope you can see this. There it is right here, targeting, this is what we're targeting in our campaign. So we targeted, for example, power lifting wrist wraps and then our customer search term was Gulf Rangefinders best. Again, this is a sample data, so just ignore it. So anyway, this is what we target, this is what actually we show up for. If that makes sense, the customer search term versus the keyword. Okay, so what's cool is we also have the keyword section. So in this case, here's a great example exercise Matt set. How many times should this be targeted in phrase match? It's a little quiz one time. How many times is it targeted in this sample data? Multiple times. Okay. I don't even know how many times. There could be more down here, but at least 567 times. Okay. So again, this is an example, but all of these keywords are repeated. So we have 1 " think yoga mat repeated in broad match more than one time. We have one yoga mat repeated in broad match more than one time. We have a half inch yoga mats repeated in phrase match more than one time and so on. These are a targets this as and is targeted more than once. This is also targeted more than once. Again, one keyword per match type. You can target the same keyword like golf laser. You can have it once in broad, once in phrase, once in exact, should not have it three times in broad, and whatever else, if that makes sense. Usually your list should be way smaller than this. If it's this long, there's a big problem with your ad set up. But this is great because sometimes you'll target the same keyword, especially in exact match. More than once this will pick up on that. Oh my gosh, We're diverting our spend to the same keyword and we're not optimizing one campaign. You pause the lower performing campaign and just focus all your spend on the other, if that makes sense. Just making sure that you're only targeting once. If you have multiple, you want to pause one of those targets. But ideally this should be blank when you run it. There shouldn't be any issues. But if there is, it picks up on it. Almost done, promise number five. This is the exciting stuff Up to this point, we've negated an exact in phrase. We've removed duplicates. But there's one last step we want to do. So, instead of just reducing wasted ad spend, we want to start putting our money toward the winners. Right? Let's say that there's a horse that's just on fire. It's so much better than all the other horses. It's winning the race. We want to put more money behind that horse. Same thing with keywords, right? Or we should say search terms. So, like I said before, we have our customer search terms. This is what a customer search to find our ad, this is what we're targeting. So if any of these search terms are profitable, that means, let's say our target cost is 30% So anything under 30% 10% 20% Again, the lower your cost, the more profitable you're advertising, if you're not familiar. So the lower the better. So we have a 10% a cost and 8% a costs or whatever. That means that someone saw our ad for the search term, clicked and purchased. And it's a number, a certain number of clicks, a certain number of people, A certain number of purchases could be one, it could be many. But it doesn't matter. It's profitable. One sale is profitable, 50, it doesn't really matter as much, but we made at least one profitable sale from the search term. So what we want to do is take the search term and targeted. So right now we have, this is the target, this is the search term. We want to also target this because each keyword is sort of like a tree, like the trunk of a tree. Phrase match, broad match and auto not exact, especially broad match. Let's say you have a keyword. That keyword has multiple branches. So again, let's say like the keyword just like way or way protein. You could have like way protein supplements, way with collagen. You could have like cow milk powder supplement or you know, other kind of variations of that. But so many, 80, 90, whatever. You can have, so many different search terms that could be triggered from that one, right? All those branches for the one trunk, when you have the branch out there and it's just kind of getting sales. It could get sales, it could stop at any point. You don't have any control because it's on Amazon's control. Amazon is showing that search term, they could continue, they could stop. In order to keep Amazon showing it, you need to target it as a keyword. So what you can do is create a new campaign, go back to PT, and there's a lot, so all of these targets, there's actually 277 in this case that have an a cost below 30% range finder with elevation made at least one sale at 0.8% A cost Paragon golf had at least one sale with an a cost of 1.6% Right, Our goal as we have this one range finder golfing a cost of 27% but these are all profitable. People clicked, they made sales, and we are profitable with those sales. So we want to target them as keywords. What some people do is they just target an exact match. It depends on your strategy. And if you're not really as advanced, I would maybe just stick to targeting these exact. So what I would do is I would create a campaign, and I would only target this keyword in that campaign. I would create another campaign, another keyword. I'd create another campaign, another keyword. Or if you have a lot for the same product, maybe even a set of five generally. And this goes too much into the weeds because the real answer is it depends. But I want to give some actionable advice. In general, we like to target one keyword to five keywords per exact match campaign. Why? It gives us a lot of control if you have too many keywords in a campaign, let's say one keyword is really, really high search volume. It's going to take up all your daily budget. You have like $120 daily budget, $10 It's going to eat it all up. And all the other keywords get zero impressions. But if you split them out, then this one's eating up your $10 this one's eating up your other $10 But you're getting way more profitable sales as well, if that makes sense. So you don't want to have too many keywords per campaign. In general, I would either do one exact match campaign per keyword, or for every exact match campaign I create. I will target 12345. For example, let's say they appeal to the same product. These five target them an exact matching, one campaign. Then campaign number two, we have 12345. The next campaign, 12345 and so on. Right? It depends on your objectives. If it's a super high important keyword, high volume keyword, one keyword per campaign. If it's like, oh, we just want to make sure we keep targeting. It's not super important to us, but we just want to make more sales, do five keywords per campaign. That's kind of a general rule. And then lastly, I asked BT for insightful data, for reducing wasted spend and increasing sales. This is kind of hit or miss sometimes. And basically BT is AI goes into your account and just looks at all this different data and it can come up with some really interesting insight that you would never have seen on your own. Now in this case, it's stuff we already know. Terms like yoga mat art and wrist wraps power are costing you, but they're not converting, you should maybe remove them. Terms like range finder and Elevation. Cheap golf accessories are gold mines. Maybe boost spend there. That's actually interesting. With elevation or like cheap, maybe we actually, even though we have this more luxury brand, we're actually still cheaper than a lot of other options, Right? Just interesting insights. But overall, in my opinion, not super, super insightful, but it depends because it's totally dependent on your data. Yeah, super, super powerful. I hope to see the value in this. 50. Let Amazon TELL YOU How To Profitably Scale Your Campaigns: In this video, I'm going to show you how to profitably scale your Amazon PPC campaigns even further for your existing products using this simple but little known hack that even marketers and Amazon PPC agencies don't even know about and are just now starting to use. So super-excited, share this with you. Super simple. So first of all, before we get into it, this strategy right here is going to work better for more established products. So if you've been selling for bare minimum of two weeks, but ideally at least 30 to 60 days. If you've been selling for months or years, you're perfect. This is fine. This is going to work really, really well for you and you're going to see why. So you can't use it right away during your lunch. You can use this fairly soon after your lunch period, as soon as you want. And you'll see why that is here in literally just a second. So, alright, first thing we wanna do is go ahead and copy your product, a sin, which I'm gonna do here at the top. So you don't have to go to your listing on Amazon and just know your ACE and copy that. What you're gonna do is head over to killing tens cerebral, you're gonna see why paste your ASN, click on Get keywords. So basically, and click on Run new search in case you've already run in the past. And what we're doing is extracting all keywords that we're ranking for, for this product. But here's the key we want to really focus in and hone in on very special keywords. So click on Show filters under match type, select organic. Okay, then under organic rank, minimum of one, maximum of 48. And we'll play around with this a little bit, but that's where we want to get started. One through 48 organic rank and match type is organic. Basically. Once we hit Apply Filters, we're going to filter through all of the keywords where our product is ranking organically in either the first through 48th position on Amazon, basically on page one. And these keywords are prime targets to add to your Amazon PPC campaigns, or in my case, creating new campaigns. So what I'll do is I have all my launch campaign setup targeting all these keywords, setting abroad and complimentary ace and all these campaigns. And that's great. And as we start running and gaining rank, increasing sales, usually around 30 days, 60 day period. All kinda run this report for new products or existing products than I've already run this. And I want to look at all of the keywords were ranking organically four, because those keywords, Amazon is basically telling us that we are irrelevant for these keywords. These keywords are important. Amazon is telling that because they're putting us organically there. Now, quick thing you might be thinking, well, Sumner, if I'm ranking on page one, why do I want to spend money on ads if I'm already there? That sounds actually really counter-intuitive. I know my advertising will be profitable probably because it, Amazon's organically ranking me here. I can probably get better results or at a pretty low cost per click with ads, with paid ads. And the reason is, so a couple of reasons. Number one is your organically ranking there now, that does not guarantee you could be right either a day from now, a week from now, a month from now. So because of that, you want to make sure that you're maintaining rank and very aggressive. Now, it depends on your business strategies. If you're getting ready to exit your business, if you're just getting started. And I want to really capture market share or rank new product or whatever it is, your goals are gonna be different. So I'm gonna show you a few little tweaks you can use depending on your goals. But just kinda my personal strategy and kinda recommendation is that you can lose rank it anytime. You want to make sure that you're not just gaining rank for new keywords, but maintain for existing. And then number two is, there's strong data that shoppers will actually make are significantly more likely to make a purchase for a product that they've seen at least one more than one time. The more times they've seen it, the more likely they are to purchase. Now how do we know this is true? Well, look at Coca-Cola, right. There's one time I was driving down to my old job right out of college, driving on I75 and I look over and one after the other after the other. There is all of these Coca-Cola billboards. Why is that? I felt why does Coca-Cola paying for me to see their product over and over again, like right at the same time, like seven times It's crazy just going down this one road, about 20 minutes. And the reason for that is Coca-Cola knows this, and McDonalds knows this, and all the big companies know this and you can use this as well. Is that the more times you see Coca-Cola or here its name, or even hear that pop opening, that signature sound of the can with glass bottle with the pop top opening, is you're more likely to purchase. Same thing is true with Amazon PPC. So what is very interesting is your organic sales can actually go up because just because someone saw your ad, they didn't click on it, but they saw it. They kept scrolling and the results. Then they start your listing and then they click. And they don't even know they're doing this, but subconsciously they clicked on your organic add because they saw your paid. They're interesting. And that's getting a little bit in the weeds. Okay, summer. I get it, but that's a little bit kinda going far. Well, it's true, it happens, but the reality is test. So what I like to do is with these keywords, I will treat them the same, anything so I have here, they're all organically ranked. I can kinda feels her here by organic rank. Right? So I can see starting with the lowest, too high or so on, what I could do search volume. And then same deal here. Anything with 4 thousand or more monthly searches like from here up. I'll put these in their own campaigns and i'll, I'll intentionally put the words or the letters OR in the campaign name. So I know that it's organic rank OR so I can, So this is kind of like separate from my other campaigns. So I can quickly filter any campaign that has OR that's organic rank. And I can see how my organic rent campaigns compared to my others. I can actually monitor my keyword specifically for my organic ran campaigns versus others and compare results and see am I cannibalizing myself? Am I just wasting money where I can just get the sales organically, or is it actually working in my favor and helping my business goals, if that makes sense. So there's all different ways to test it, but the best way to test it is you need to make sure that they're separate. So again, single keyword campaigns, any keyword with 4 thousand or more monthly searches, those go into one keyword, PR campaign. Make sure you have the word or the letter O for each of those campaigns. So you know, it's organic, organic rake 1234, et cetera. Then after 4 thousand, I like to put in sets of five, so 12345. So these would go in one campaign, 12345, however Africa, how many, but these would go in their own campaign and so on, going down the list. And you can do as many or as few as you like. Obviously higher volume, probably more important. And the key here is also makes sure some of these keywords you're already targeting with your existing campaigns. So make sure that you're not double targeting. So what I like to do is I'll have like a Google sheet that has all my existing keyword targets. So I know, okay, here's exactly what I'm already targeting total across all my campaigns with Amazon PPC. So then I have removed the duplicates. I'm like, Okay, I'm left with, let's say a handful. So it looks like a bunch of keywords, which there are. But this keyword lists become much smaller. But it's very interesting and very surprising to me the first time I did this is I saw how many keywords I was organically ranking on page one on Amazon, but it wasn't targeting with my Amazon PPC, then that's our targeting. Those are something that most profitable campaigns. It was crazy, but it makes so much sense. And someone brought it up to me just as an idea and then actually tested it and it found consistently, it works really, really well in terms of fairly low a cost increasing rank. So anyway, that's the overall strategy. That's kinda how to set up these campaigns once you've gathered these keywords. And depending on your strategy, what you can do is like, Hey summer, I'm already organically ranking high on page one. I don't want to target these keywords. Well, what you can do here is under organic rank, then just do bottom of the page one. So here we go. Organic ranked 24 through 48 were on the bottom of page one. We're not at the top. If we can get ourselves to the top of page one, you know, the more clicks we get our adds more sales, That's going to boost us for those keywords. Then more organic sales we're going to get. So you could even do that. You could also do this for page two, right? So there's a lot that can do with this for me. Any keyword that I'm not already targeting where I'm organically ranking one through 48. I'm putting into a campaign on targeting because I want to beat all my competitors for my existing targets. I want to increase rank where I'm on the bottom of page one, right? That's my goal. I'm very, very aggressive, but it depends on your business goals. There we go. We're still have quite a few keywords, actually, a big chunk left, and there you go. These are all bottom half of page one you could do, for example, is just say like 343 or four to eight for example, like even lower, right? So thirds or fourth, whatever. So that's kinda how you can use this. Very little used, very, very powerful and your goal with Amazon PPC. And this is my overall strategy and philosophy, and it works really well, is you want to strategically target as many relevant keywords as humanly possible. So keywords where you've had to sail with your search and report on keywords that your competitors are ranking for. Keywords that you're organic, that you are organically ranking for all of these, you know, your competitors a sense complimentary Asians, as many as possible. Amazon is huge when it comes to product sales. So the more that you target, as long as irrelevant, they're worth targeting, and they can ultimately increase your overall sales. And also, when you target keywords that have similar kind of phrases or they have similar words within each phrase, they can actually help rank for each other. Like if you target some longer tail keywords and they have some shorter tail phrases in there that are important to you. You kinda win on those longer tail, but it can actually help you with a short tail as well. So anyway, you're targeting all of these at once. It's going to really boost you up against your competitors. It's really incredible. So anyway, I hope that I know is quite a lot. I hope you find this valuable. It's really fairly simple. Plug-in your ACE and set the filters, organic rank match type one through 48. Remove any duplicates that you're already targeting, and then create new campaigns for these. Even start with a few 51020, right, Just to start off with and look at the results after 30 days, 60 days, you will see some pretty incredible results. I believe so. I hope you found this valuable. Also have a link to healing ten cerebrum in the resources section as well in case you are interested. And yet with that being said, let me know if you have questions and let's go ahead and get to the next video. 51. FREE Amazon Keyword Tool - Search Query Performance (SQP): Did you know that Amazon has a free, powerful keyword research tool called search query performance? If you're brand registered? This tool is vital for optimizing your listing and for targeting highly profitable keywords with your Amazon PPC campaigns. In this video, I'm going to show you how to pull and find your search query performance report and how to easily interpret the data because it's really messy and easy to get lost without further ado, let's go ahead and get to it. All right. So first things first is you want to log into your Amazon Seller Central account. Once you're there in the top left, drop down, go ahead and click, scroll down to where you see brands. And then you want to click on Brand Analytics. And then once you're here, you have some different options in the top, kind of left tab. So customer loyalty analytics, consumer behavior, but we want search. So hit the drop down for search analytics, and then select search query performance. This is really the gold that we want to extract. There's some other great data within the brand analytics umbrella as well. So click on search query performance and you'll get to a screen that looks like this. It looks really messy and scary, but don't worry. Once we're here, go ahead and select your brand. If you have multiple for reporting range, here's what I'd recommended. What I do, I select quarterly, the most recent year and the most recent quarter within that year, or maybe a top selling period within the past year. But the most up to date data is what we want. And quarterly, we're going to look at data from the quarter versus we have the option of looking monthly or weekly. So again, you can slice and dice the data and look at different periods to extract more data. But if you want a simple approach, just do this. Click on Apply. And then basically we're extracting all of our brands data. And I'll show you kind of the important data that we want to extract here for this quarter. There's a lot here in the bottom to best really analyze and extract the most valuable keywords from this data. What you want to do is click on Generate, Download. For this use Simple View and then click Generate, Download. And then once we've done that, as you'll see, we'll open a new tab. It'll just take a few minutes to download. Now, I've already created one earlier. I'm going to go ahead and click on Download. And it's going to download all of that data that you saw in the table there on the previous screen as a CSV file that we can really work with. What I've gone ahead and done is just uploaded that CSV file into Google Sheets, because I like to use either Excel or Google Sheets. And if you know me, I love Google Sheets for its kind of interactive capability. And the reason I've displayed it like this specifically is obviously it's a big mess. Looks really ugly. But I've gone ahead and highlighted some important columns that you want to focus on and look at in order to extract those keywords. So first we have the search query column, you see here. Next, impression, brand share percentage, click brand share percentage, cart ads or add to cart brand percentage. Those are the main that I'd recommend looking at, and there's some other data in here as well, but basically what percent of impressions for this particular search term were for our brand versus all the other brands. Okay, so again, posture correct. You know, 0.05 So multiply that by 100, you get your percentage. You can actually change these if you want into percentage format, but I'm going to leave it as is very, very low. Right posture corrector. The same for clicks 0.06 brand share four clicks. So it's kind of like how many clicks did we get for this? How many impressions do we get for this? And by the way, if you're already familiar, impressions are basically views. Visibility seen, that being seen for this keyword, getting clicked on for this particular keyword. And then cart adds for this keyword so you know what percentage people are adding to cart. Okay, so it's kind of like, okay, cool. Why is that valuable? Well, what we want to look for is discrepancies between our add to cart brand share percentage and the clicks and impressions. Brand share percentage and a specific formula that we have to kind of extract these valuable keywords is basically we want to find keywords also called search queries. And basically, the difference between a keyword and a search query. A keyword is a word or phrase that you're targeting. Search query is what someone searches on Amazon. They can be kind of used interchangeably, depending on the circumstances for optimizing your listing. Amazon advertising. I use it interchangeably, not to confuse you, but I'm going to call it keyword search. Queries are our key words. Right here we want to find, okay, what keywords have. Add to cart or Cart add brand percentage that is higher than our click percentage and our impression share percentage. Why do we want to know that? Because imagine a keyword that has high add to carts, but has low visibility, so not a lot of people are seeing it, not a lot of people are clicking on it. What does that mean? That means if we maybe start targeting it with our Amazon advertising, if we make sure it's included somewhere in our listing, all of a sudden happen, you target with advertising, you add your listing, you start getting more impressions for that keyword. Then what happens? Then you get more clicks and you should maintain the same add to cart. So you have high add to carts, but low on this part of the final add to cart, but low impressions and clicks. If you increase this, this will stay the same. But you'll ultimately get more add to carts. Right? Because that percentage stays the same. Does that make sense? I know it's a little bit complex, but you've actually created the sheet to make it very simple. Basically, with a sheet, you just copy and paste your search query performance report. Here, literally just upload it, copy and paste it in. That's it. Once you do that, next step is what are the current keywords that you're targeting, either in your listing or your Amazon advertising? I like doing these separate, first for your listing, then for your Amazon advertising. You don't necessarily duplicate keywords that you're already targeting. Let's say I'm targeting all of these keywords, for example, in my Amazon advertising campaign, and I want to find these new high potential keywords. They have high added carts, low impressions and clicks, and add them to my advertising. That gives us our new targets. Basically, all of these new targets, these are all of our keywords that have high add to cart percentage share, low impression share, and low click share. And we're not already targeting it, right? So we don't double duplicate. So basically all you do is you copy and paste your search query performance report here, and then it generates the new targets for you, literally in an instant. It's really that simple. Okay? And I want to explain out the process, so you can recreate this for yourself, but it's very, very simple. So that's pretty much it. That's it. It's that simple, right? High potential keywords. We want to make sure that if we're not already including them in our listing or advertising, we take those new targets, add them. What should happen? We get more impressions, more clicks for those keywords, ultimately maintain the same added percentage. So we get more added cards, we get more purchases. That's kind of how it works. Really simple when you know what to look for people over complicate it or go way in the weeds. Obviously, there's more data here that you can work with. There's more data within brand analytics as well. But instead of overcomplicating and always talk about the new next thing that just gets people bogged down and doesn't focus on what's really important. This is really a key, key part of brand analytics and in my view, the best way to use the search query performance report. So hope you like this video. And as always, thanks so much for watching God bless you and your business and look forward to seeing you in the next one. 52. Simple Trick to INSTANTLY Improve The Profitability of Your AUTO Campaigns!: In this video, you're going to learn how to quickly improve the efficiency and the profitability specifically of your auto campaigns and this process I'd recommend doing once every month. So at the end of every 30 day cycle about what you'll do as I've already shown you how to do, is download a searcher and report for the past 30 days. Download that. What I'd like to do is upload that then to a Google Sheet and just because I prefer that layout. And then once you're here, right, like I've already showed you how to do. You'll identify search terms that have generated profitable sales and you want to make sure you add those as keywords. So take the search term and add them as keywords to your campaigns to profitably scale up your Amazon PPC campaigns. But on the other side, auto campaigns are notorious for basically targeting certain keywords or products that are unprofitable. And I'm going to show you how to find those unprofitable keyword and product targets and then had a negatively exact them in your auto campaigns. So as we said first things first you download your search and report, upload it here. It'll look something like this, although keep in mind this is dummy data. Some of the other data that she is actually real, which I'll talk about in a second. But just kinda had to change some other things up. So just keep in mind and we'll look identical, but it doesn't really matter. So without restriction, report upload it. Then once I'm here, I like to command a just mess with the font size and the font a little bit to make it a little bit more readable. Here in the first column, I'm just going to make that stand out a bit more purple. There we go. And then I like to go to View, freeze and unfreeze one row, like to freeze the first row here. Then I'll also, there we go. Make sure it makes it a little bit more readable and easier to show you how everything works. So once I've done all this, the next thing I like to do before I start messing with my data is with this Russian report, I'm gonna go ahead and duplicate. This duplicate file is what I'm going to mess with and actually edit. But this original file I'm going to keep as is just in case I make any mistakes or you always want to have that original file. That's not messed with. So here in the copy, what we're going to do is go over here to the advertising cost of sale. Go to data sort sheet in descending order, or from Z to a. Okay, there we go, z to a, advertising costs of scale. And then we're gonna scroll all the way down until we don't see anything at all. There we go, right around here. You want to this to be empty. So what we're gonna do is any row that has any value at all, any value in the advertising cost of sale column. We want to delete that entire row y because we're trying to identify keyword and product targets that have clicks but 0 sales for auto campaigns. So we can negate that to where we stop wasting money on those. Otherwise, Amazon's gonna keep wasting our money. And again, we're doing this with auto specifically because we have way less control over auto broad. We even have more controlled and auto, Amazon is kinda picking and choosing. And you're gonna see something really interesting, really quick. This is some real data that I pulled from an account just to show you the power of this. So anything that has an a cos or advertising costs of sale has made at least one sale. I'm kinda see that here. Total, we expand this seven-day total sales, right? And see there's at least one sale for each of these. So if there's an, a cost here, if there's any value, that means there's a sale. This is blank. It means there's no sale, right? So we're gonna start here in 613 and we're gonna delete everything up because all of those have an ACO. So go all the way up, Up, up to the top. Doesn't matter if it's high or low a costs we've already done that. We've already messed with the a cost. That's our goal right now with this process. So we're going to go ahead and delete this. Again. This is just one tab that we're working with. We can have multiple tabs, each segmenting different datasets. Next, what we wanna do is segment specifically auto targeting. And auto targeting doesn't really have any targeting. So I'll kind of show you what that looks like. So we're gonna go to the match type column wherever that might be on your sheet. Go up to data sort sheet by z. Again, descending order. Scroll all the way down until you see nothing in here. Just like with a cost, go all the way down. So we have, you can kinda see we have like broad phrase exact, we even have Ace and targeting. So we're gonna scroll past all that until we get to this right here, right? Match type is nothing because this is automatic targeting, right? It doesn't say auto, this is automatic targeting. So that's how we know everything that has a value here that isn't a dash as you can see here, anything that's broad phrase, ace and exact whatever category targeting, whatever that might be, start there and then same deal. Delete all of those rows because we're focusing on auto. Now, you can run this process for auto and broad and even phrase. But I found this much more efficient and the majority of wasted spend is really my auto campaigns. So I usually just run this mostly just for auto, but you could also run exactly what we're doing here for broad. So if you want it to be a little bit more, I can go up here and just start deleting anything that's either exact A's and targeting to do phrase as well. But for me and to keep it simple, just delete anything starting with broad. So start here, go all the way up. Maybe I'll just delete all of this because we really want to focus on auto and that's what I'd recommend. But like I said, if you wanted to, you could delete everything except for auto phrase in broad. But in my experience, you're going to find that the majority of your wasted spend by far, like 80% or more, is gonna come from your auto. So we're going to delete these because that's irrelevant. Alright, so what are we left with now? We're now left with. All search terms and product targets that are auto campaigns are targeting, but we have 0 sales. You can see here all of these, all the way up there, 0 sales here in this column, right? No sales. Alright, so there's two main things we want to look at now that the data is all cleaned, okay, go all the way to the top. Find where it says clicks. So we have it here, I'm going to expand it. You can kinda see a little bit better. Here's clicks. Finally click column, go to data, sort sheet by Z to a. And what we're doing is we're organizing all of the data from highest to lowest. Then what I'd recommend doing is anywhere that has 15 or more clicks, you want to highlight those rows in red. So we're gonna start here. Go all the way up to the top right here. We're going to highlight these in red. Now, why are we doing this? Because these are all either products, as you can see here, eight, if it has to be 0, this is a product target. Here this is a keyword search term of some kind, kindness buttons, whatever these are, lanyard for pins, etc., right? That's what these are. So products and then also keywords that have 15 or more clicks and zeros sales. So look at this, this, this is real data, by the way, it's not the exact ascend, but this is real data from an Auto campaign that I pulled. With this auto campaign, we were targeting this ascent or this product. We generate 89 sales in the past 30 day, or sorry, 89 clicks in the past 30 days with 0 sales, right? We spent, we spent $24, we made $0 back with this search and we spent $19, made $0 back, $60 or $0. If you take the total, if maybe I'll just do it over here. If I want to take the sum of this right here, just to show you, in the past 30 days, this client is wasting $163 on average per month. So if we just left everything as is and we didn't do this process and we didn't add these as negative two our auto campaigns every month, we'd be wasting a $163. And there certain accounts that are wasting literally hundreds, if not thousands of dollars in wasted that span. It's crazy, like really want to make sure that's step one. There's one last really quick step so that we organized by clicks. We also want to do is organized by spin. So we're gonna go to data sort Z to a as well. Actually first, let's go back to clicks data sort Z to a. First. What I'd like to do personally is I like to copy these, just my personal workflow. Open a new tab. I put these here in column a because these are exactly what I want to negate here in a second. So go back to our data. We already looked at the clicks. The next thing I want to look at is spend, hi, spend with 0, sales. There's gonna be a lot of overlap, but watch this. So we're gonna go to data sort sheet by Z to a. And we want to find anything that has at least $15 and spend with 0 sales. So as we can see here, we spent $60 here in $19 here, 24. We've already highlighted it, It's already been taken care of. But look at these, this had ten clicks and in this case had 12 clicks, but both of these have 0 sales and they're actually spending quite a bit, right? Even though this has 57 clicks right here, it's spent less than this with ten clicks right here, right? I mean, it depends on your auto campaigns and things like that. But anyway, we're spending $20 on this ace and this is real data and make $0, this one almost $20 for this targeting and making 0. So this is affecting our conversion rate of our listing too, by the way, which is negatively affecting our ranking and we're wasting money, we're going to do the same thing. We're going to highlight these in red. Remember I just highlight these two already know exactly what they are. So I'm going to copy these two command C, go to my sheet and then Command V to paste. There we go. That's literally almost a couple of $100 in wasted outspent every month. And then the last thing I'd like to do is go here to data, sort, a to Z, anything that's B's. So here we go. So we're just gonna take these command C. There we go, and then delete them over here. I'm just going to delete, just basically organizing. We have one row, these are ascends. Here, we have our keywords. So then from here, but I do just keeping simple. As I go back to Amazon campaign manager, I open up my auto campaigns and then I add these as negative a sense here in this list. And all of these ad is negative exact. I do this and I just do this with all my campaigns and keep it consistent. Or if he's had one product running, obviously be pretty simple. You just go to your one Auto campaign for example, and just add these as negative exact. And that's all you do. And you will see by running this process, and if this is the first time I'm running this process overnight, you will see the profitability of your auto campaigns improve and it's all data. That's what's amazing about Amazon PPC, as we've said many times in this course. And lastly, another quick tip. This is how to manually do it, obviously takes a little bit of time, but really not too bad. But you can, if you do have the FBA Excel apex PBC tool, which you can see here on the screen. There is a tool called optimizer that's kind of part of the apex platform, where you can just basically click a button and everything that I just walked through manually. It's going to automatically do that. It's going to automatically find any keyword with $15 conversions, 15 clicks, or with your conversions as well. And then basically segment those out and automatically negate them for you. It's going to create a negative upload file and just upload that bulk file and it's going to automatically negate. So that's kinda how it works. But either way, whether you're using a tool or not, this is the most efficient way to improve the profitability of your audit campaigns. You can also do the same thing with broad and phrase. Like I said, I found way more wasted ad spend with auto just because you're giving all that control the Amazon. So I hope you find this valuable if you haven't done this, do this now you're going to get more profitable sales, improve your conversion rates. So hope you found this valuable. You have any questions at all, please let me know. And that being said, let's go on and get to the next video. 53. Effortlessly Add High-Potential Keywords To Existing Campaigns In Just MINUTES: in this video, I'm gonna show you how to simply update your bulk sheets. Right. So you downloadable keep. Then you wanna add data from your search term report as we covered in a previous video, Right? Added in there and then save it and upload it on. Make changes to our campaigns that way. Okay, so I'm here in my example. Ball. Keep again. Yours will look different. That's just an example. So here in the bulk sheet, right. And right now, we're have our exact match campaign open. So we want to add search from data for our exact match campaign. Okay, so what we're gonna do is go to our search term report. We look at Kate, exact profitable. Okay. Lets out of these terms in their first. So we take the search terms, we copy them, go to bulk sheets right under the key, right? Keyword or product targeting. We go under to where we start seeing the keywords. Okay, Great. Insert them here. Owned by the way, I have all this free spaces. You can see all you know this free space over here. You may have. You know, it is huge list. You'll have to insert right. If you have data underneath again, I don't have any d underneath. But if you do, you have to, you know, insert one below, you know, insert some rows below to be able to add in this data. OK, so that's what you have to do. So you have to kind of go in there kind of like you're you're kind of like going in with your hand and then opening it up. That's kind of what you're doing. So that is our there are keywords that ratting. And then these are the bids in which we're adding. So we go and add them over here. So Max bid. We had the max bid keywords we had of the keywords. Okay, great. So very straightforward. Those are profitable keywords. Thing we also add are unprofitable keywords. So we go over here to unprofitable. Copy that. Go to bulk sheets. Add those in there as well. If you want, we'll say this is our big here. Copy that. Um, go over here and add. And that's where Max, but Okay, great. So we're out of these key words, but there's still 1 70 to do. That's very important okay. And that is basically, you know, this all needs to be in the correct format. So right now, it's not in the correct format because it's missing some other data over here, to the to the left, into the right. So I'm gonna go ahead and update this now, so as you can see, right, you basically want to look from the first keyword in this campaigns we have, you know, our campaign product. Exact match. This is the campaign. Okay, um, and these are the key words in this campaign. Okay, so we just want to look from where? So basically, look for your campaign. Look to where the keywords started. Obviously, there will be a key word or a sin equals if you're targeting a sins. Okay. So look at where this start, okay? And then look at the data to the left, into the right. Okay, Right here. And I say this just in case anything changes on this just kind of a potentially, you know, more foolproof way of, um, optimizing. So we see. Okay, All of the existing keywords, these were all over existing keywords, right? They all had this over here in this column product Exactly. Product exact match, which is the campaign, right? So if we want to add these to this campaign, we need to tell Amazon Hey, these air in the campaign. So what we're gonna do is take this and simply scroll down until, yeah, I think that's Yep. There we go. OK, so product exact match. We also have the campaign. I d. Okay. And again, we want to see if we look over here. Um, you know, all of original keywords. They all had the campaign ideas, so it's all the same. Same. Same, same. Same. So we know if it's all the same, we need to go ahead and dragnets. We're gonna drag this down as well. Key word. Our campaign by placement. So this is key word again. He's all had keyword keyword. Okay, so we know that we need to add We need to drag this down, okay? And then lastly, on notice over here. My clicking cause I wanna show you that data. Actually, I'm gonna There we go. Um, you can see these air. All you see for this keyword, it's this number for this keyword. Is this number for this keyword is this number. So on and so on. These are all different. You're gonna go ahead and just leave these blank. Amazon's gonna populate that. That is your record. This is your record. I d Okay, so don't fill that out. Um, because that could kind of messed some things up because think about it. You're giving the same record I d for if you just drag, you're giving all these keywords the same record idea as you have this keyword right here. Right? If you just drag this down, that could mess up. This isn't Just leave that part blank. So that's to the left of it. Great. Then we're gonna look to the right. What do we see? That all again? We're trying to look for Do these all have the same? You? These killers all have the same thing in common in these rows. So we seek you. What a BCG all the way through F. They will have the word exact in this column. So what do we know? We need to drag that down again. This is very like, simplified way of doing things. I know it's very not like professional, but this is the reality. So and it gets in case anything changes, then you kind of know intuitively what to do. They all have enabled. So we know we need to drag. Enabled down, they'll have enabled. So we need to drag enabled down. Otherwise they will not be active. They will be d active now. Over here. Are these all the same? Do these cures all have the same date over here? Over here. Over here. No, this is all different. So we're gonna leave this blank again. Look, if we look, you can just kind of use your intuition impressions click spent. Well, if it's brand new, is it gonna have any impressions? Know is gonna have any clicks? No spend. So you're just gonna leave that blank and let that update sales a cause, All that kind of stuff Right on. That should be it. Right? So you just update here to the right update Over here, to the left. Don't update the record. I d Once you do that, go ahead and hit. Save on. Now you've updated your exact match campaign. Great. Go ahead and do this with your phrasing abroad Match campaign. And now it will be the exact same process. And at this point, you've now updated your your bulk sheets with data from your search from report on this, we're going to really grow and scale up your Amazon PPC campaigns. And now they're going to kind of be you've added these keywords, and now they're gonna become part of the weekly process of kind of of filtering, optimizing, updating all that kind of good stuff. So, yeah, well, you guys find it's helpful if you have any questions, definitely. Let me know, Uh, and we'll go ahead and get into the next video. 54. Track Your Results With This FREE Amazon Keyword Tracker!: Amazon is a search engine like Google or YouTube for you type in keywords in order to find content in the case of Amazon defined products. The more keywords a particular product on Amazon is ranking for, and the higher that it's ranking on the page for these keywords, the more sales that product will make. Why? Well, it's simple. More keywords and higher ranking equals more views. More people can see a product. That means more people can click on it and ultimately buy it. Tracking and knowing your Amazon keyword ranking is extremely important to do on a weekly basis. And as Tony Robbins once famously said, you can't improve what you don't measure. And luckily for you, I'm going to give you the best and free way to keep track of your Amazon keyword rankings, using my own personal keyword tracker spreadsheet, which will be a part of the Amazon Seller vault, which is basically free access to over 11 different Amazon seller tools, templates and resources. And this very spreadsheet that you'll see is included in that. So be sure to check that out along with everything else referenced here in the video. And without further ado, let's get to it. All right. So once you access the Amazon Seller volt, go ahead and navigate to the Amazon rank tracker spreadsheet that you see here. Click on file, and then make a copy, make your very own copy. Otherwise, you won't be able to edit this. And once you have your own copy, I'll quickly run through and show you what this does, and most of this is all automated, okay? So it's really powerful. So really simply, what we want to do is identify our top 25, keywords. So these are the 25 most relevant highest revenue generating keywords. If you're just getting started, you want to kind of estimate this. Like, what are the 25 keywords in your master keyword list that are most relevant to your product and have the highest search volume, right? It's not a perfect science, but just 25 is a pretty good number. Anywhere 10-25, really, you can get started with ten to keep things simple. But basically, what are your most important keywords? That's what you want to list here. So you just list one by one and you can edit over any of these cells here all the way from A ten down here through A 34, y? Really simple. Once you list those keywords, then you want to list the estimated search volume, and I prefer to use helium ten magnet for this process. I can literally just copy all of these, paste them into helium ted magnet, and it gives me the search volume for each. It's my number one Amazon seller tool. So, let's say, best wireless earbuds, average Amazon monthly search volume of 12,000, bluetooth earbuds, 25,400 monthly searches, and so on, right? And estimated search volume for each keyword, list that down anywhere 10-25. So we have all that down. Then what we want to do is we have, as you can see here in the very bottom, different months. So, we're just going to begin here in January, we have January all the way through December. So we can track our ranking and ultimately, hopefully see improvements or at least maintaining, really good ranking throughout the month. And I'll show you what happens kind of if our ranking goes down, what do we do? If it goes up? What do we do? So starting here with January. We're here on January 1, second, third, fourth, and so on. So let's say it's the first day of January, we want to see where is our listing ranking for the keyword Best wireless earbuds. And the good news about this is that this is free. The bad news about this is it takes some time. So if you are solrepreneur, this is what you would be doing, but if you have a team, you can, very inexpensively outsource this process along with some of your other lower level tasks to someone in the Philippines for, let's say, like $5 $6 an hour. Very, very inexpensive and have them do it. That's what I'd ultimately recommend. We can get started doing this yourself. Okay, so, First, we have the keywords, so I'm going to command and see the keyword, open up amazon.com, and if you're international like I am, make sure that you're using a VPN for the United States, make sure the address is correct, like somewhere in the United States for the address. We're going to go ahead and command V to paste. Hit Enter. And we want to scroll down. And let's say, like we scroll down, so we have one, two, three, four, five, six, seven, eight, this is our product right here. It's the beats studio Buds. Obviously it's not our product. But let's just say for this example, this is our product. So every time we basically want to scroll down and count where our product shows up. Now, what I recommend doing, you can do it one or two ways. Okay. So, you saw here right in the beginning we have this two sponsored products. These are ads. So it's up to you whether you want to include this or not. What I like to do is see where I'm organically ranking. What that means is I want to exclude advertising. So, for example, right, I type in the keyword like we did. Hit Enter, scroll down. I skip anything that's sponsored. So this is zero. This is zero. Okay, then we have one, right? Because we have no sponsored here. So this is one, two, three, four, Skip this five. Why do we skip it because it has the sponsored right here? So it's 55, six, seven. Okay. So actually, we're number seven here, organically ranking. So whatever method you want to use. We would be ranking number ten if we included sponsored products, but I recommend excluding see where I'm organically ranking on my own. That's what I really want to see. So we're number seven. So we would go over here and actually, we'd write number seven. We are ranking seventh on the page, right? Let's say wireless ear buds for running. This is ours Beat Studio. Okay. We're going to go up here. Just one more time. Just kind of show you. So we're not even on page one. I believe I said 16, right? 16? I believe this is it, right? Let's just say this is it, and we're ranking 25, right? Again, I know it's not the same listing, but let's pretend this is our listing. You know, and we're ranking 25. So what we do is go back. And we would enter in for day this day number one. So yeah, right here for this keyword, it was actually 25 and not 21. And then we would just simply do that for each keyword for each day. And as you can see, it takes some time. That's what we have to do. There's no free tool that kind of does this. It would have to be kind of a manual process, but this is going to set you apart from 99% of sellers. Super important to know. So again, you or team member can do this, fill out for each top ten to top 25 keywords. What is your ranking? Keep in mind. Some of your rankings can be even lower like 100, 200, 300. So maybe you want to have a limit where if it's ranking over 80, 80 or more, just right in 80. So if it's like 81, you know, 300, 700, whatever, it's just going to be 80. That's what you're going to write in here because you don't go above that, because it would not be a good use of time. That's why I'd recommend because it'll still work for our purposes. In general, it's about Well, it depends on the product, as you can see here. Butt's say about 45 searches per page. So page one has 45, ten plus pages that's 90 and so on, but it does vary depending on the product. That being said, pretty straightforward. We fill in the organic ranking every day for the whole month. And now we see our rankings, and this is this section right here, which I'm going to highlight for you is where we're going to edit. This is where we're going to enter information. Actually, sorry, all the way from here. Through here is where we're going to enter information. Everything else is automated for you. So we can see average ranking. So look at this. Best wireless earbuds, our average rank was ten, where if we compare that, our average ranking for wireless earbuds for travel, is 36. So we can see where are our overall top ranking and low ranking keywords. The same thing here, we can see of collectively our top 25 keywords. Where's our average rank? Like, where do we averagely rank for our top keywords? And you can see 25, 22, 20. So if there's 45 positions per page, we're about the middle of the page, right? 20 to 25, somewhere in that range. It's kind of the middle of the page on average. Some being higher than that, some being lower than that. So we rank about middle of the page for our keywords. And our goal is to get within the top ten for as many keywords as possible. I mean, ideally, position number one for all of our keywords, right? But that's impossible in reality. But the goal here is to see increasing of keywords until we're in a really good position, and then we want to maintain that. That's kind of the whole point of tracking this here. So up here as well, this is kind of my favorite is these are automatic calculations based on the data that you input. So automatically, this is our top keyword. This is the keyword that we ranked the highest for on average. It's wireless earbuds under $50. So maybe we have a product that specifically competes on price. Our bottom keyword is wireless earbuds for small ears. Let's say that our product actually isn't really designed for small ears. It's actually for, I guess, regular ears, right? It's not custom designed for small ears. Maybe we want to say, do we really want to be spending money on ads for this? Is it really converting well? Let's look at our Amazon PPC data and see if this is a good keyword. Or, let's say, wait, our earbuds are, specifically designed for small ears. We should be ranking better for this. Then check, are you targeting this with Amazon advertising? Is the word small ears somewhere in your listing in your title, your search terms, in your bullet points, your description? Those are the two things that I do when I want to increase ranking for a given keyword. Again, this is going to tell you exactly what to do. But it's going to overall show you your performance and guide you in what to do. Again, not tell you what to do because nobody can do that, but it's going to really help guide you. It's super powerful. So, you know, bottom keyword, is this an important keyword? Yes or no. If it is? We want to increase rank. How do we do that? Number one, make sure it's targeted in Amazon advertising somewhere. So right, you could have an exact match campaign, and you target this keyword in sponsored product exact match. And you can get started at a higher bid. So whatever Amazon's suggested bid is, bid at that level or a bit higher to really make sure you're aggressive and then optimize the bids later, because basically, the best way currently to increase ranking for any given keyword is to target that keyword in exact match in sponsored products with Amazon advertising. Now, why? Because you're targeting that keyword specifically with Amazon ads, when someone searches for that keyword on Amazon, they see your product and click and purchase. That sale is attributed to that keyword, whether it was organic or paid. Basically. So the more sales that you make per keyword, the more you increase in ranking for that keyword. So again, your ranking is going down, you target those specific keywords in exact match, or if you're already targeting them, increase the bid, and basically that shows that keyword to more people, more people click and buy. Then you'll see your keyword ranking increase. Again, don't take my word for it. Actually test it out, and you'll see that in general, this is the case, and this is what happens, okay? But it's kind of the slight tweaking with time, and you will see your results improve. And also, make sure that the words, let's say, wireless ear buds and four, Those words are all in your listing, but small ears is not. Or the word ears isn't in your listing. And it's important to make sure it's in your listing. So it's really, really important it's going to help kind of guide you. So again, you can drill down here into the table and really look at, like, Okay, you know, 28, 36 29. These are our lower 37. These are all lower. So then you can look over here and then say, are these relevant? If so, we want to make sure that they're in our listing and with advertising. So top ranking keyword, bottom ranking keyword, our average rank, just automatically updates, and we can check month after month away of January. Then we can go to February, which obviously, there's no data. This is for you to fill out. March and so on, and you can actually see, okay, is my rank increasing or decreasing with time. Also, this one's a bit more difficult to explain over here, the top ten search volume top 40. Basically, for all keywords that you're ranking within the top ten, it looks at the search volume of those keywords and aggregates them together. And basically, you want to see this number also increasing. So it's not just about average rank. There's a certain amount of search volume for each keyword on Amazon. Let's say that your average rank is staying the same, but your top ten and top 40 search volume is increasing. What does that mean? That means your average rank is staying about the same. You know, some ranking is going up, some going up, but it's about average staying the same. But you're ranking for higher volume keywords. So your total search volume. Again, this is about views. It's not just about page ranking. Like, imagine ranking on page one for a keyword with ten monthly searches. I mean, that's fine. That's good. It's better than nothing. Or would you rather rank position 20 for a keyword that gets 40,000 monthly searches? You want to rank for keyword that gets 40,000 monthly searches. Even though your ranking is worse, the keyword itself is a more profitable keyword. It generates more revenue because more views in general equal more sales. And again, we make the assumption that your product is relevant. If you're ranking on page one, You know, you're saling wireless earbuds and you're ranking for, like, Unicorn pony doll. Probably not going to get many sales at all even though it's a high volume keyword. But in reality, that's in theory. And in reality, Amazon doesn't do that. They're very, very specific. You can see type in any keyword. Are the search results super far off? Usually, it's never the case. They're very, very accurate. That's kind of why I have this here is you want to be looking at your average rank and making sure that's increasing. And also the search volume for the top ten keyword you're ranking for and the search volume of the combined top 40, those are increasing. Basically, this shows you your top ten, like, top of page one, and this is just all of page one search volume. Does that make sense? I know it's a bit tougher to kind of explain, but that's kind of the theory behind it is depth and width. And then lastly, this is probably the most simple. This is just your ranking over time. So if you're looking at this graph, are we increasing, decreasing or staying the same in this hypothetical example. We are decreasing. Look at the starting point here on January 1, and look at the ending point. If I was to draw a line, that would be decreasing. So that's not a good sign. So I want to kind of drill in, like, okay, we're decreasing. We want to be looking at some of those, you know, maybe top keywords, making sure that we're still aggressive and that we're still targeting them well with Amazon advertising, make sure they're in our listing, which they probably are. And again, like I said, look at those lower keywords here, you know, R, let's say 18, where do we go Row 26. You know, I'm looking at that last value there, you know, 37 low page rankings and find ways to increase those, and then your overall will increase. So as you go to see, super powerful, but the biggest downside of this is the amount of time it takes to update the sheet. Okay? So if you don't have a team member or even if you do have a team member, but you really want to automate this process, I highly recommend Helium ten keyword tracker. This is what I use. I actually stop using the spreadsheet because this basically automates everything. And I already have the monthly helium ten subscription that lets me use helium ten magnet, which is my number one keyword tool, black box, and X ray which are by far my number one Amazon product research tools, Helium ten profits which shows me my exact Amazon profit, and then keyword tracking. It's just a great, all in one kind of solution. Huge, huge fan of helium ten. And how it works is once you log into helium ten, click on tools. Click on keyword Tracker. And then from here, you can add your entire Amazon product catalog. So all the products that you sell, can set them up here. And then within each, click on here, you can enter in all of the keywords that you want to basically track. So all the keywords that you're targeting with Amazon advertising, I highly recommend just copying those over, pasting in here, and within seconds of updates. And then I have to actually blur out some of this information. Because it is personal product of mine. But it shows you the keyword, which I've blurred out over here, the estimated search volume from helium ten, the organic rank of that given keyword. So where you are ranking on the day that you log in for that keyword, relative rank. So this is how you compare to your top five competitors. So six combined. Average ranking, over time. You also see the number of your competitors that are ranking for this. So six out of six are on page one, for this keyword, sponsored rank, et cetera. And of course, what I'm really looking for is keyword search volume, and then organic rank. Those are kind of my top. So if we scroll down, Alright, we can see this one here. I'm ranking, you know, currently in the third position. I was in the second position, and they fluctuate from day to day, right. But overall, we want to see either maintaining or increasing overall. And we have an estimated search volume of around 800. And for a lot of these, these are actually generating sales in Amazon advertising. I can actually see that in my dashboard. But according to lien ten, some of these keywords, you know, they can't kind of extract that search volume. So that's why it's kind of blank. But I'll show you some more examples so we scroll down. As you can see, we have hundreds of keywords. Go here to page two, right? And we see, okay, so down here for this keyword over here, estimated monthly search volume value, 3,600. We're currently toward the bottom of the page, ranking 40 out of, let's say, 45 50 about. We scroll up though. So as we go up, we can kind of see getting more toward the middle of the page for keyword to 5,000 with 6,000 up here, all the way up 200, right? And I just want to kind of keep track of this overall. And if I collapse all of this, or I could just scroll up here, we see that we have 25 keywords from our list, we're ranking in the top ten, and we can see change over time. And 54 of the keywords that we're ranking, we're in the top 50, right, basically, like, top of page one, And then page one. And the same idea here, which I've repeated, this is where I got the idea from but search volume. So we have 2716 combined monthly searches in the top ten. We have 70,700 in the top 50. And you want to check in, like, once a week, you'd have your, again, VA or team member do a report, or you on your own, just check in and say, Okay, once a week, how are we doing? Are we increasing we're decreasing for those important keywords? You know, how's that tracking. And basically, as long as it's maintaining or increasing, I'm happy. If not, then I dive in and see what specific keywords do I need to add to my listing? Do I need to start targeting with advertising? Or maybe I'm already targeting with Amazon advertising, but I need to increase the bid. Hope you see the kind of the power in this, how to go about doing this, really not too complex of a process. If you do the freeway, it'll take a little bit more time. You do the paid way. It's a lot faster, and that's what I do now at this stage in my business, but really, really powerful and really hope you find this valuable. Again, you can get access to the free Amazon keyboard tracker spreadsheet as part of the Amazon Seller vault with 11 other free tools and resources. It's all there for you. And hope you found this immensely valuable. If you had any questions about anything or any input, let us know in the comment section below, and as always, wishing you and your business nothing but the best, and look forward to seeing you in the next one. 55. TOP 5 Amazon PPC Agency List: By this point in the course, you now have everything that you need to profitably and efficiently manage and run your own Amazon advertising campaigns. However, I know for some of you based on requests that I've received after going through the course, we're even trying this yourself. You ultimately want to outsource your Amazon PPC work to a professional agency. So if that is the case, I'm going to list my top five recommended Amazon PPC agencies either know the actual owner or co-owner of the company, or know several members personally who work with clients in these agencies and do very good work. So right here we have add habit. This is my number one recommended Amazon PPC agency. And this agency was actually started by a student of this course who went on to be mentored by some of the top experts in the Amazon PPC space, including myself, but many, many others. So interacted with large eight figure brands, running audits, campaigns, all of that, it has some really great results and is a bit more fairly priced than some of the other Amazon PPC agency is, I'm going to mention. So if you're reaching out to an Amazon PPC agency, I would highly recommend add habit being your first stop and also with ADD habit aside for me, knowing the owner, trusting him, seeing the results that he's received for clients. Not using artificial intelligence, but actually going in and doing it himself. He also offers a free amazon PBC audit that is actually extremely valuable. So a lot of people who offer free consultations are free audits. It just like a marketing tool to get you to buy their services. This is actually a very good example. You can actually use this having audit your Amazon VPC to see where it could be improving upon. And then also, how did you hear about us if you do end up going with ADD habit, make sure you select Sumner Hobart here. And if doing so, you'll actually get a discount. So if you do go with that habit, make sure you select Sumner Hobart. I worked with him to make sure it's like, hey, if I'm sending people to you, first of all, do a good job. And the number two, make sure you give them a discount so you guys get a discount. So anyway, that's a bad habit. Link will be in the resources section as well. Next we move on to trivium group or trivium cobe. Another great agency than link will be in the resources section number three, we have an advance. Number four, we have increments them digital. And finally, number five, we have canopy management, which have a variety of services for Amazon sellers. Specifically would recommend their PBC advertising services. When looking to outsource your Amazon PPC work, what I'd recommend doing is reach out to all five and get quotes and here back and ultimately see kind of how each handles. You can do research on your own, follow them on LinkedIn, on Facebook, groups, on YouTube, kinda see how they go about their Amazon PPC work. So those are my top five recommended agencies by far. Definitely check them out. But like I said before, if you haven't already make sure you implement yourself first before outsourcing because you may be surprised at how well you can do so with all that being said, I hope you found this valuable. Of course, as always, if you have questions, let me know. And with that being said, let's go and get to the next video. 56. LAST STEP!: Congratulations on completing the Amazon PPC mastery class. Seriously, did you know that only 10 percent of students make it this far to this video in the class, which literally means you're one of the top students who has ever enrolled. So congratulations again to you. And there are only two things left for you to do. So first, all of the information in the world means absolutely nothing unless you take action. So what I encourage you is you now have all of the knowledge, tools, and resources that you need to make serious improvements to your life. Take one thing, even if it seems small from the class and apply it today. And I want you to promise me this because even if you take a small step, this is going to create a snowball effect that can have a tremendously positive impact on your life. And of course, I want to encourage you if you have any questions or hesitations or anything that you need help with, or you'd like to share your success in the future with me. Remember I'm here all times to help you in any way that I can. So don't hesitate to reach out. And number two is if you could take 60 seconds to leave your honest feedback about the class, that would be tremendously helpful to both myself as well as hundreds of other Skillshare students and we would greatly appreciate it. And lastly, if you enjoyed this class, be sure to check out our other top rate of classes here on Skillshare, ranging in a wide variety of topics, including Amazon, FBA, and e-commerce, Pinterest marketing and advertising, goal-setting, business branding, YouTube SEO, and much more coming very soon. So be sure to check out those other classes in case you're interested. And again, thank you so much for choosing us. We're so excited for you on this journey ahead. And again, we're here at any point for anything that you need. So don't hesitate to reach out, wishing you all the best and look forward to seeing you in future videos.