Transcripts
1. TRAILER: Isaac, and I'm thrilled
to welcome you to the filmmaking and movie
production professional course. With over a decade of
filmmaking experience, I've been privileged to direct produce and teach
the art of film. And now I'm bringing this
expertise directly to you. Whether you're
embodying filmmaker, an aspiring producer or someone simply
passonate about movies, this course is designed to take you from dream
to distribution. We'll cover entire
filmmaking process starting with development where ideas are born and moving through pre
production, production, and post production finally, we dive into the business
side with lessons on selling your movie and working with distributors to get your
film out to the world. Throughout the course,
we'll reference industry legends like
producer Aly Sachs, director Tamara Davis, and cinematographer
David Edwards, as well as explore
insight from editor, Eddie Aminton, sound designer
Mark Margini and many moe. By the end of this course, you will understand how to
bring your script to life, navigate the film industry, and maximize your
movie's potential to reach audiences worldwide. You need is a passion
for storytelling. Basic access to tools like
a camera or smartphone, and a willingness to learn. Together, we'll unlock the secret of
professional filmmaking. So let's get star and make your cinematic dreams a reality.
2. Development Part1: Tom Ant once said, no one really knows
how a movie is made, though many things they
do from the flicker of an idea to the
fakery image on screen. The entire process is
nothing short of a miracle. This course will
cover every aspect of filmmaking from
script to screen. In this lesson, we'll begin with the first
stage development, where we will dive into how filmmakers get their stories
screened and financed. Help illuminate the
development process, we refer to producer Al Sach, a film producer known
for movies like the Florida Project and the
Jennifer Lawrence comedy. No our feelings as deep
insight into what it takes to navigate the early
stages of film production. So Sax also has recently
produced project. It ends with us
starring Let Livia, and based on Colin
Hoover's popular book. Let's dive in and get started. The development process
in filmmaking refers to the insection of a movie
from coming up with an idea, turning it into a screenplay
and getting funded. The development process
has evolved through cinemas history, film
development history. During the height of
the studio system in the 1930s and 1940s, films were produced in an
assembly line fashion. With all creatives under the
employment of the studio. So executives assigned
directors, writers, and actors to various projects, leaving little room
for individual choice. It was a highly
controlled environment where shooting often took
place on studio slots. Filmmakers had little say in
the projects they worked on. After the collapse of
the studio system, a new approach emerged
the packet units. This module gave more power to producers who assembled
key element for a them, known as a package. A package could
include a script, intellectual property, a
major star, and a director. With this system, creatives
gained more freedom, but it became more challenging to secure financing
for projects. So the package unit
system shifted the focus from studio
control to the ability of producers to bring together the right combination of
talent and resources. So producer Steve Golin explains the delicate balance of
assembling a package, noting that if you
have a good piece of material and you get
the right filmmaker, you will attract a good cast. According to Golin,
good directors attract talented actors, but the quality of materials is what ultimately draws
top tire filmmakers. Today, the package
unit system remains the dominant method of production in the
American film industry. Giving producers and
creatives more flexibility while also adding complexity
to the filmmaking process. The packaging
process, let's take a closer look at the
packaging process. According to
producer Alex Sachs, the main goal when packaging a project is to secure funding. Sachs emphasizes
the importance of assembling the package before presenting it to the market, as it provides more leverage and increases the overall
value of the project. So you really need those
value attachments to get independent financiers
interested in writing you a check for you. SAC explains. This means that no matter how the package is put together, it must clearly
demonstrate why it is worthwhile investment for
potential financials. A package can start
from various points depending on the element
involved. Spec script. One way a film package can begin is with a spec
script which is fully written screenplay
created by a writer independently without any
guarantees of being produced. Without attachment
like directors or actors and without payment. Spec scripts are
risky for writers, but they can learn in the hand of producers
through agents, managers or other
industry connection. A spec script might come to
the attention of a producer. Additionally, scripts can gain attention by doing well
at film festivals, getting selected for fellowships or appearing on the blacklist, a well known list of highly
sought after screenplay. When packaging a project, the producer's primary goal is to secure from the producer, Alax explains that
she prefers to package a movie before
taking it to market. As this gives her more leverage and increases the overall
value of the project, you really need those
value attachments to get independent financiers
interested in writing you a check for
your Saks point out. This means that when
assembling the package, it's essential to
showcase where it would be a good investment
for financials. A Spascript is often the
starting point of a package. Whether it comes
through an agent in festival or the Blacklist, these scripts can act as valuable assets in
building a film project. One notable example
is the wrestler, written by Boss Tier,
screenwriter Robert Sieger. The script made its way onto the Blacklist
where it caught the attention of Tzire pictures Darren
ArnskiPduction company. This led to the film
being produced. But this kind of space script success is
relatively rare in the industry. More often than
not, spec scripts serve as a way for producers and executives to scout new talent rather than as projects
destined to be but. While the packaging process for SpaceScript is
highly publicized, it's not the most common route
for getting film produced. So instead, this script
help producers identify promising writers who may be
suited for other projects, expanding their
whole of talent for future so if a producer sees a spec script
they want to make, they might not
purchase it outright, but instead obtain an
option for the write. This means the producer secures the ability
to buy the script within a few years without committing to a full
purchase immediately. So if the project
doesn't move forward, the scripts we are returned to the writer or the producer
can renew the option. Options are
significantly cheaper than buying the script outright. Allowing producers to avoid a large financial commitment until they are certain
the project will be made. This option system provides the flexibility while keeping
the project in development. Intellectual property. Another initial
step for packaging a film is acquiring
intellectual property, IP, which refers to a creative
work like a book, article 0R even a character that can be legally protected
with copyright. A producer will obtain the right to an existing piece
of IV and then assemble the necessary
creative team to adapt it into a movie. This packaging method
has long been popular in Hollywood because it offers
a lower risk investment. Since the material has
already proven its appeal, whether through book sales, fun followings or
cultural significance. Users often find it easier
to secure juries on Ivy. Producer Al Sachs
explains that while the process can unfold
in many different ways, it always start with
identifying the material, contacting the right holder
or their representative, and negotiating a deal. She adds that the involvement of the original creator
can vary significantly. So authors are
more interested in understanding the creative
vision and ensuring the film complements while others are simply happy to
take the chair and step aside. The flexibility in our
creators engage with the process depends on their personal interests
in the adaptation. IP for films can come
from almost anywhere, as it's illustrated by
Greta Gawigs Barbie. The film rights to
the famous door had been licensed by Martel to various producers and
companies over the years before Warner Bros finally
brought the project to life. Darick described the
challenge of finding a story for a character
that previously art no. She art to create a
narrative for Barbie, where the ardent being work. Crafting a unique
vision to transform the popular toy
into a future nf. Garwik explained the process
as a big question mark. How do you adapt a doll with
no inherent story line? This challenge light
the complexity and creativity needed
when working with IP, especially when it involves translating something abstract, like a toy into a narrative
driven medium like them. Despite the hurdles
IP based projects continue to dominate
the industry because of their
pre existing appeal and financial potential. There are a few
considerations to take into account when
acquiring rights to IP, exclusive or non
exclusive right. A producer must decide
whether to obtain exclusive or non exclusive
rights to exclusive rights, which prevent anyone
else from owing or using the material
cost more to secure. Additionally, the producer must determine how long they
want to owe the right. Why securing the right in
perpetuity or forever is ideal. It's often more cost
effective to get an option, allowing the producer to own
the right temporarily while keeping the development costs lower until the
project moves forward. Ownership of rights to a property is known as
the chain of title, and producers
carefully review this before negotiating
for a property. Ensuring a clear chain of title is critical because
it establishes who owns the rights
and guarantees that a producer can legally
develop the project. Package becomes
more enticing when a producer secures
promising attachments, such as a high profile attor or a renowned director who is
a perfect fit for the idea. Thise attachment
can significantly boost the projects appeal, making it easier to
raise financing and attract interest from
studios or investors. Alessax shared an example of this process with
our film Americana. She explained that
the movie became a robust package due to the
quality of the attachment, which played a key role
in securing funding. If we add only Sidney
and Paul attached, I don't think it would
have been as undeniable. She noted, emphasizing how crucial strong
attachment can be. A well rounded package
with the right talent can elevate a project and make it
irresistible to financials. We are often more
willing to back a film when high profile
names are involved. Similarly, Martin
Scorses highlighted how Actor Robert Deniro was instrumental in getting taxing driver M Scorses explained that the project had
a very low budget, but Deniro's recent
academic Award win for the Godfather but two combined with his role in
Scorses Min Street, helped packet the two of them
together for Taxing Driver. In another example, producer
Gail Berman emphasized Albus Lama's name was
crucial to selling Elvis, stating that his
unique ability to tell large iconic American stories made him the perfect
director for the film. These examples underscore
star power and directorial vision can be the linchpin of a
successful package. Proof of concept. Sometimes a filmmaker
will create a proof of concept to further sell
their idea to investors. This can be an effective
way to demonstrate the project's potential
before it has full funding. For instance, they may
haceel secure financing for Woodlash by first making a
short version of the film, which garnered enough interest to fund the full length feature. Similarly, James Camera shot
is seen from Alberta using groundbreaking motion
capture technology to show financials how their money
would be well spent. These examples illustrate how a visual proof of
concepts can help producers and directors
bring their visions to life by giving investors
something tangible to live. In some cases, if a package doesn't yet include a
completed screenplay, a producer might secure seed
money to pay a screenwriter. For example, George
Lucas presented a 15 page treatment of American Graffiti
to United Artists, which provided $10,000
to hire a screenwriter. However, securing funding for a screenplay doesn't always
guarantee production. Even after United Artists
paid for the script, they passed on producing American Graffiti after reading
the completed screenplay. This shows that securing
money for writing is just the first order in a
long development process. Once a screenplay
is in development, writers guild rules
come into play. According to the guild, a writer can submit one draft, one revision, and one policy before they require
additional payment. This makes it crucial
for producers to provide insightful and
effective feedback early in the so the best producers are
those who can give notes that help shape
the script without stifling the
writer's creativity, ensuring that both the
producer and the screenwriter are aligned in their vision
for the final program. For instance,
producers often give notes when a
director hasn't been a test yet or when the
screenwriter is also the director. There may be aspect
of the story that need to be more visually
clear on the page or certain elements
might require tweaks to fit the directors
or producers vision. Ultimately, every writer
and project is different. Some writers prefer to
work or spell free from external pressures like marketing
or studio interference. While others enjoy collaborating
with producers and considering commercial
factors early in the development process. A producer's approach varies depending on the writer's
style and the project's needs, but the goal remains the same to create a screenplay
that serves the story while also aligning with the vision of those bringing
the project to life. This balance of creative freedom and strategic guidance is key to moving the project
forward in a way that satisfies all parties involved. Table read, producers
may also organize a table read where actors perform a live reading
of the script, allowing filmmakers to hear the dialogue and sees out loud. Theise helps identify
as that adjustment. Table read can also to generate
excitement for a project. For example, Martin
Scoses and Robert Denaro a a table read of the
Irishman at Tribeca, which producer W Winkler recalling that it played
like dunk busters, generating significant
buzz around the film. In addition to table read, a producer often collaborates with the writer to create a log. Single sentence that captures the general tone and
plot of the fee. A well crafted log
line is a key tool for selling the project to
potential investors or studios. Alongside the log line, the producer may
develop a proposal which includes a brief
overview of the fee, comparisons to other
successful movies and a summary of the
financial aspects. This proposal as paint a clear picture of the
project's potential. A strong proposal often
incorporates market research to outline the potential
audience for the as veteran producer Todd, Lark advises young
producers set yourself apart by hv material that's
good and commercial. Lack stresses the importance of commercial viability in the pig, encouraging new producers to focus on projects that
AV market appeal, which can help them stand out in the competitive industry.
3. Development Part 2: Pitch. A producer will
also create a pitch, which is similar to a proposal, but more focused on generating excitement
for the project and is typically
delivered verbally. Sometimes a writer brings an idea that immediately
feels ready to pitch to studio or financials, requiring
little development. In these cases, as
producers often say, it's less heavy lifting
and a pleasure to read a screenplay that's
already shining with potential. The goal of the pitch is to convey the project's
unique appeal and get key decision makers
excited about moving forward. Filmmakers may
enhance their pitch by including concept art, especially when developing
a fantasy world or a visually rich story. These visuals can
help investors and studios better understand
the filmmakers vision. Once a strong package
is in place and the pitch generates the
right level of interest, a studio or production company may agree to move forward
with the project. This is known as green
lighting. Turnaround. Even after obtaining
a green light, a project completion
isn't guaranteed. A film can be put
into Turnaround where a studio hot
production and tries to sell the project
to another studio. This often happens
due to shifting in studio leadership or other
unforeseen circumstances. A famous example is
Steven Spiebog ET. Initially, Columbia Pictures
altered its development, doubting the project
had an audience. Badge then had to persuade Universal to buy the script
from Colombia for $1,000,000, a decision that would
later prove to be a colossal mistake
for Colombia as it became a blockbuster success. When a project fail to
obtain a green light, it can end up in
development hell where it stagnates for years in
various iterations. This can occur for
several reasons. A studio may own the
right but refuses to sell or key attachments like
actors or directors may drop. However, spending years in development doesn't always
mean the end for a fee. Projects like Dallas
Buyers Club and Mad Marx Fury Road experienced lengthy
development processes, but eventually made it to the big screen after
overcoming multiple orders. So once a script
near its final form, the producer creates a
rough budget estimate, usually broken down
into production, post production and
distribution costs. This budget estimate
is essential for moving into the
financing phase. There are two primary method for funding films studio financing
and independent financing. Each method has its own
processes and challenges, but the initial budget
estimate sets the stage for securing the necessary fund to bring the projects to life. Studio financing.
Studio typically have more established
routes towards financing as their
project tend to generate higher revenues and
attract bigger investors. So with established
distribution networks, access to top talent, and a track record of
Box office success, studios can more easily secure
large budget and partners. This financial stability
allows them to take on high risk
high reward project, often with substantial marketing campaigns and global reach. Additionally, studios often
have relationship with financial product lstment deals and merchandising opportunities, further boosting their ability to fund large scale production. Sale. One type of financing
for a studio is pre sale, where a film is licensed to a distributor in a
specific territory before it's even completed. For example, a Japanese
distribution company might prepare for the right to distribute the film in Japan. This model provides early financial
support to filmmakers, allowing them to cover production costs before
the movie is released. Historically, pre sales have mostly involved
theatrical rights, but in today's market, production companies can also presell rights to
streaming platform. Granting them the ability to stream the film in
various regions. The success of pre sales often depends on the
film's attachment, such as well known
actors or directors. When big names are involved, distributors are more
willing to invest early, making pre sales more lucrative. Sometimes securing deals with just two or three key
territories such as a French or English distributor can be enough to fund
the entire production. Once the movie is completed, any further distribution in additional territory
becomes extra profit. This method be a critical part of a filmmaker's
financial strategy, especially for independent
films, GAP financing. A studio can also
use GAAP financing, which involves taking out
loans based on a films sold rights rather than
relying on pre sales, the studio borrows money by
anticipating future revenue from the eventual sales to distributors once the
film is completed. This allows the studio to secure funding without committing
to early distribution deals. Negative pickup. Another form of studio financing is called a negative pickup, where a producer
sells their movie to a studio grant the studio
distribution right. With profit split between
the producer and the studio. In this arrangement,
the producer or production company
is responsible for financing the film upfront while the studio agrees to purchase
the finished project. This allows the producer to
retain creative control, but with the security of a studio backed
distribution however, a major drawback
of this method is that if the film goes over
budget during production, the producer is solely responsible for covering
the additional cost. This pressure can be immense, as seen during the
production of Superman, where budget overruns led
to significant tension between producer Pierre Spangler and director Richard Donner. The added financial strain can complicate relationships and potentially impact
the quality of the final product
slate financing. Slate financing is another
form studio financing where private equity firms or hedge fund invest in a group of slates or films rather
than a single production, these strategies spread out the financial risk
as the success of one or more films in the slates increases the likelihood of
recouping the investment. By diversifying across
multiple projects, investors have a better
chance of securing returns, even if some film under notable
example of this approach was the 2005 deal between Warner Brothers and
Legendary Pictures. This partnership
secure $500 million in private equity funding to
finance a slate of 25 films, including blockbusters like Batman Bigins and Trey hundred. The success of these films demonstrated
OSLgFinancing can be a lucrative investment model for both studios and
financial backers. C production O Production is the reverse of
Slate financing. Web Multiple Studio
collaborates to finance a single film and
divide its distribution rights. This allows Studio to share both the financial
risk and potentials. A notable example is
Wells Times at Midnight, which was produced by Spanish
production companies, by Spanish production
companies, international films, and Swiss production
company ApeanFlms as well struggled to secure
funding for his later work. Product placement. Another source of funding for a studio them comes
from product placement. Where brand pay to have their products featured
prominently in a movie. A famous example is Enkin
which reportedly paid nearly $45,000,000 for its
appearance in Sky four. This type of sponsorship is
becoming more prevalent. Our studios face
the challenge of losing market see value in partnering with
films to leverage the visibility and star
power of celebrities, and as a result, product placement is expected to grow even more in the future. In addition to brand, studios sometimes partner with government entities for
financial and logistic ssvals. One such partnership is the military
Entertainment Complex, where the US
Department of Defense collaborates with studios
on certain action movies. This collaboration often
involves providing production assistance such as access to military
equipment or locations. In return, the films portray the military positive which can help boost
public perception. A notable example is Top Gun, which received significant
support from the US Navy. In exchange for this assistance, the movie depicted the
Navy in a heroic light, helping to rehabilitate its
image after the Vietnam War. This symbiotic
relationship benefit both the military
and the filmmakers, allowing for high
quality action sequences while promoting the
military interest. In the financing. Independent
film financing often lacks access to large
scale funding avenues available to studios, leading filmmakers
and producers to seek money from less
conventional sources. The process can feel more
scrappy as they rely on creativity and persistence to gather the necessary resources. Ultimate goal in
independent financing is to secure an
equity financier. Someone who provides a
direct cash investment. This is considered the easiest and most
straightforward form of ind financing, as it simplifies the process by avoiding more complicated
funding structures. However, finding such an
investor can be challenging, especially for smaller or
riskier projects. Crowd Many filmmakers early
in their career turn to crowdfund relying on
personal connections to raise money for
their project. Platform like Kickstarter have become popular
with films such as the Barber Doc using its secure additional
funds for visual effect. Crowdfunding helps
filmmakers build a community around their work while gathering essential
financing backing. Other filmmakers like
Coen Brothers took a different approach by creating a promotional
trailer to attract private investors that both film blot they followed some Rahimi
strategy from Evil Dead, where instead of cold
calling potential investors, they invited them to
watch a piece of film. This static helped
them gain interest and funding in a more
personal and engaging way. Grant. Grants are
a valuable source of funding for filmmakers, providing financial support
without the need for payment. The fund are
typically offered by government bodies or non
profit organizations, allowing emerging
filmmakers to focus on their creative project without the burden of financial debt. Spike's first film,
she's got her A received its initial funding through various New
York based grants, providing how crucial grants be can be in launching a
filmmaker's career. Once a filmmaker has completed a script or a short
version of their project, they can also explore
opportunities at Film Festival for
additional funding. Festivals offer not only a
platform for showcasing work, but also a chance to secure financing through networking by presenting a completed or
critically acclaimed project at a film festival. Filmmakers can leverage the attention of
potential investors. Wes Anderson, for example, managed to secure funding
for his first future film. To Rocket after
the short version was screened at Sundance. It was here that James Brooks
recognized the potential in Anderson's project and offered to produce the
future length film, illustrating how film
festivals can be a crucial step towards
securing major backing. Another prominent venue for film financing is American
film market where filmmakers can present
their project and network with financials
at events like this, makers can announce
a complete package, including a script director
and cast to attract interest. The process is much like selling at a market where deals are made that eventually lead to the film's production
a few months later. This marketplace
environment allows filmmakers to
generate excitement and investment in their project, propelling them
closer to production. Independent filmmakers can find additional funding through
private equity firms. Investment companies
that managed investments of large
amounts of money, these firms will be
bet this firm will bet their money in the
hopes of a big payout. On the back end, small
fims are high risk. Small film are high
risk investment. However, usually
private equity firms, we only fund independent
production companies with proven track
record. Bond company. Independent filmmakers can seek additional funding through
bond Bridge finance. Bridge financing is another key financial resource
available to filmmakers. This short term loan is
provided by a lender to secure an attachment with an
investor's promissory note serving as collateral. The loan allows the producer
to secure important elements such as a high profile director
or actor for the project. However, bridge financing is costly because it is
typically used in urgent situations and lenders charge a premium for the
quick access to form. As Alax explains, bridge
financing became a necessity as independent filmmakers
sought ways to structure their financing outside of
traditional studio system, enabling them to move
forward with their projects despite financial
constraints, self financing. Self financing is an
option for filmmakers, though it comes with
significant risk. As they say, high likelihood they won't recoup
their investment, and even independent films
can be costly to produce. However, there are
notable success stories such as Kevin Smith Clark, which is financed using
multiple credit card. So well established
filmmakers like And also self financed
their project. Since the visit, MKight Mortgage is out to fund
each of his films, demonstrating the
personal risk filmmakers take to see their
vision through. In some cases, filmmakers or actors may reduce
production costs by forging their
upfront salaries in exchange for back end point, meaning they will
only hard money if the film succeed this
practice known as deferred compensation
compensation is a way for personage creators
to get their project made without needing immediate
financial compensation. This can be
particularly eth when trying to reduce the
initial budget of a film, allowing more flexibility
in financing. Effective way to keep
production costs down is by utilizing
tax incentives. Many countries and
US states offer tax breaks to attract
film productions, reducing expenses
for filmmakers. Locations like Vancouver
and Georgia are popular choices due to
their general incentives, making them cost effective
options for shooting films. Both independent and studio
backed productions often take advantage of these incentives to save money and
stretch their budget. Making a movie
demand creativity, and this extends to the
process of acquiring funding. The most successful producers are those who continuously find innovative ways to secure necessary finances to bring
their projects to life. They tap into a variety of
resources from grants and private equity to tax incentives and deferred compensation, constantly navigating the
complexity of the industry. Development process
is often one of the most challenging
stages in filmmaking. It can be fraught with
rejection, delays, and frustration, even for
experienced filmmakers, securing funding and aligning the right team can feel like an up about both assistance and creativity are key to
overcoming this do. With a clear vision, a
compelling package and financial ingenuity,
however, anything is. Well crafted story combined with strategic financing
solutions can turn an idea into a
fully realized film, proving that the power
of creativity extends beyond the camera to the very foundation of
getting the film made.
4. Preproduction Part 1: When does pre production start? Pre production is the critical planning
phase in filmmaking, involving the planning
process and execution of every task that must take place
before production begins. This date typically kicks
off once the script is finalized and involves a collaborative effort
among key personnel, including the director,
cinematographer, producer, first assistant director,
production managers, production coordinators,
and location scout. While each project varies based
on its project and scale, certain universal checklists can help streamline this process. Pre production
checklist is available in the cost asset
for your reference, serving as a guardable
resource while planning your own
production. Okay, moving on. So once you move past the development stage
and sit the green light, it's time to focus on laying a solid foundation for
pre production before diving into more
exciting aspects like tasting and
locations counting. Think of every production
as a business. Many are formally incorporated and registered with the state. The first significant step in your preproduction checklist is establish a business entity. For me, legal entity such as
a limited liability company, LLC is common, as it protects the owners from
personal liability and simplifies taxation. Though LLCs are the most popular choice
for film companies, other entity types like
sole proprietorships or corporations may also be used depending on the structure
of the production. You need to determine whether the film will be produced under an existing production company such as JJ Abrams Bad Robot, or if you will create a separate corporate
entity, Open LLC. Setting up this business
structure is essential as it will govern all hiring
and contract signing. With a business entity in place, you can open a bank account deposit production
fund to retain legal counsel for oversight and assemble your
production team. Pre production
begins immediately after the development stage, following the completion
of the script. Once the screenplay is you can kick off the pre
production process. A diagram illustrating
a basic preproduction workflow is provided
to guide you, noting that while each
project may differ, this sequence of operations can be applied across
various formats, including short films, music, video, commercials,
and feature films. During this phase,
numerous tasks are undertaken by various
crew members with the first assistant director
playing a pivotal role in coordinating the workflow and ensuring that everything
runs smoothly. So preproduction,
preproduction is the crucial planning
phase that occurs before the principal
shooting of the film begin. Okay, start once
the script has been finalized and the project
is screening inside Italia, meaning, financing
has been secured. During this stage, the producer and director begin
working together, but soon the team expands
to include a variety of specialists overseeing different aspects
of the preparation. Tasting and locations counting to set design and budgeting. Preproduction is
essentially about gathering all necessary information and distributing it to the
appropriate department. Aiming to ensure that
everything is meticulously planned and accounted for before the camera start rolling. So according to assistant
director of Dona Spark, the duration and complexity of preproduction vary depending
on the nature of the film. For big budget blockbusters like late runner 2049 or
Black Panour Candle, forever, preproduction
can required for special effects stunt and
large scale set design. Okay, however, for
simpler productions like a romantic comedy or drama, the pre production phase may
take just about eight weeks. The time spent preparing
during this phase is critical to avoid delays or unforeseen complications
once shooting begins. So the key goal of
pre production is to ensure that by the time
the shooting day arrives, everything has been
meticulously planned and visualized as packs a play. The process is like rehearsing for the actual shooting day, allowing the foresee and resolve potential issues
and challenges in advance. Every decision made
during pre production, whether it's related to scheduling locations
or technical setups, drives the project towards a smooth and efficient
production phase. So by the time the cameras roll, the day has essentially been pre lived in the
planning process. Okay. So budgeting
and scheduling. So no matter the size
of the film project, there are essential steps in pre production that
remain consistent. The four of which are
budgeting and scheduling. So why producers typically have a general idea of
a film's budget before it's greenlit
preproduction is when they dive
into the specifics. Okay? This involves analyzing
the script and forecasting where and how much money will be needed for each aspect
of the production. So during this
phase, a producer, we often establish a
production office to handle the administrative side so
assistant director Eddie, a key figure in the pre production process
is the assistant director, Ed who functions like the central processing
unit of the project. As Assistant Director
Donald Sparks describes, the Ed constantly
takes in processes and redistribute information
across department to keep the film on track. So the role of the ED goes
beyond just management. They are responsible for
setting up planning and managing the day to day
activities of the film crew. So this requires a dynamic
and flexible approach as the ED must make plans, backup plans and adjustments to ensure everything
runs smooth right? So their oversight ensures that each department understands
their timeline and manpower needs based on
the shooting schedule and other pre production details,
screenplay breakdown. One of the Ed's
most important task is conducting a
screenplay breakdown, a detailed analysis
that pulls out every element of the
script from characters and props to locations a
special this breakdown involves splitting each page
of the script into eight, allowing for a more precise
understanding of how long each scene will take to shoot
and how much it will cost. This information is
crucial for creating a comprehensive budget
and shooting schedule, which every department relies on to plan their resources
and activities. So the shooting
schedule that the Eddy produces serves as the blueprint for the entire production, so dictating the flow of the project from
preproduction through film. So scheduling the production. The assistant director, Eddy is also integral to
scheduling the production, a process that
requires balancing a variety of factors to
ensure a smooth shoot. Scheduling a film
involves taking into account the number of
pages to be shot each day, which varies depending on the budget and scope
of the project. For a big budget production, the goal might be to shoot
just one page per day. Allow complex setups and
larger number of sales, okay? So on smaller independent films, the team may need
to push through as many five pages in a single day to stay
on budget and time. So the complexity of scheduling increases with
the size of the project. So a small department
and people are involved requiring
careful coordination. So an essential aspect
of scheduling is accounting for the availability
of the cast and crew. In addition, in ideal scenario, the AD would block off the
schedules of everyone involved for the entire generation of the shoot, ensuring
availability. However, in reality,
this is rarely possible, especially on smaller
productions or those with high profile actors who may
have conflicting commitments. AD must work closely with each department,
whether it's wardrobe, special effect or camera crews to determine what is needed for each scene and how to accommodate the availability
of key personnel. This often involves adjusting
the schedule to prioritize scenes that require specific actors locations
or preparation. Furthermore, certain scenes may demand significantly more
prep time than others, to adding another layer of complexity to the
scheduling process. So action sequencing, special
effect or scenes involving elaborate set
designs may require extra time to set
up and execute. So the AD needs to anticipate these challenges by
ensuring the schedule allows for the necessary prep
time without delaying the overall balancing
these variables is crucial to maintaining
the flow of the chute, avoiding costly delays
and ensuring that each department can
deliver what is needed on time and
within budget. Also, actors schedule play a significant role in how
a production is organized. Once the casting
process is complete, the assistant director
AD must also work around the availability
of each for instance, if an actor is only available
for two weeks while another actor interacting with them is available
for eight weeks, the AD must find a way to overlap their schedules
during that time. This creates a complex
puzzle as the AD has to ensure that the
scenes requiring both actors are shot within the shared
timeframe these types of challenges are constantly
added to the mix, and it's the Ed's responsibility
to manage these details, adjusting the schedule as new information comes in from casting and
order department. Okay, to keep
everything organized, an ED may also use a
day out of day report. Which chart, which days each
actor will be needed on set. This report is critical
in ensuring that actors are effectively scheduled
and that no time is wasted Additionally, the AD typically avoid scheduling
to physically or emotionally demanding
scenes back to back to prevent over
exerting the actors. By carefully mapping
out when actors are needed and balancing the
demand of each scene, the AD ensures that the
production runs smoothly and that actors are able to perform at their
best when required. So equipment renters
are another key factors the assistant director ED must consider when
scheduling a film shoot. If an expensive piece
of equipment like a specialized rig or camera setup is required
for a multiple scenes, the EDI may group those scenes together to minimize the renter
period and reduce costs. So by doing so, the production avoid unnecessary expenses and ensures that the
equipment is available precisely when
scheduling equipment, dependency is
effectively is crucial, especially in larger productions where costs can
quickly escalate. So additionally,
external factors like weather can complicate
planning are seen during the fiming
of the revenant where the crew had to repeatedly
adjust their schedule due to unpredictable
weather so time of day is another
important consideration when scheduling a shoot. Day and night sis often
need to be scheduled separately to allow
the crew adequate time to adjust between setups. Night shoots are typically
limited because they require higher pay rate for
the crew under union rules, making them more costly. To avoid these extra expenses, most production
schedule night scenes parently unless the
story demand otherwise. These logistical challenges
contribute to the fact that films are rarely shot in the
order, the story unfold. Instead, the Ed strategically plans based on practical concerns like
actor availability, equipment need, weather, and
time of day requirements, ensuring the shoot stays
on budget and on schedule. So typically, a film shoot operates on a schedule
of six days on, followed by one day off with each workday lasting
around 11 hours. However, the assistant directors often try to build in
extra time each day and reserve a few additional
days at the end of the shoot in case things
take longer than expected. This buffer period are essential for accommodating
delays or reshoot. The production schedule
is a dynamic entity constantly evolving in response to unforeseen
circumstances. So weather changes,
unexpected delays or illness among the cast or crew can all disrupt
the schedule, requiring the Ed to
continuously adjust the plan from the start of
each day until the end. So managing production schedule involves juggling
many moving parts, which is why dis often
rely on tools like the strep strip board is a color coded chart that
organize information for each C, helping the Edit
keeps track of what needs to be filmed
and when in the past, this was done manually, but today most of it is
handled electronically. That's part the ship
to digital too. So dis like Dona Sparks
prefer the traditional method of laying out the strip board in physical format week by week. Where they can visualize the
entire shoot at a glance. Having a physical board also encourages collaboration
during meeting. It allows various department
to gather around, examine the schedule
and ask questions. So this and one approach offers the opportunity for
team members to have discussions about
specific scenes, troubleshoot issues in
real time and ensure that everyone is on the same page regarding the
production timeline. For many Edits, this method helps foster
better communication and keeps the complex
scheduling process man so the assistant director, Ed, works closely with both the line producer and
the unit production manager, UPL to ensure the
production stays on track. The line producer
will get their title from breaking down the
budget line by line, is responsible for
overseeing the film's financial it's
their job alongside the UPM to manage the budget and ensure each day of shooting is within the
planned time frame. So at the end of every day, the line producer must report
to the studio informing them whether the production is on schedule or
falling behind. So for this process
to run smoothly, the AD needs to maintain a strong relationship with the line producer
and the UBM ending their trust by making
decisions that serve the best interests
of the project and sharing accurate up
to date information. So while the line
producer focuses on controlling cost and often negotiate compromises
with the director, the UPM is responsible for the logistical aspect
of production. So the UPM ensures that all
elements, whether equipment, props or set pieces are sourced, transported, and
managed effectively. This includes handling
financial details as well as practical concerns like how and when specific resources
will be obtained. Together, the AD line producer, the UPM form a vital team that balances creative
ambsions with the practical and
financial realities of the so as line producer
Leo Macons explains, the unit production
manager UPM is closely involved in the daily on the ground
operations of the crew. So they handle the
minute details such as coordinating with
the camera house, grips and riggers to ensure that all necessary equipment and
materials are ready on site. UPNs role is highly
logistical as they are the ones physically
making calls and confirming that
everything is in place, allowing the chutes
to run smoothly. This ands on involvement with the crew ensures that
production stays on schedule and that any potential ECAPs are
addressed promptly. 13 during the pre production also involves a significant
amount of paperwork, particularly when it comes to securing insurance
for the shoot. Producers ensures
that production is covered in case of accident
or unexpected delays. A notable example of the importance of insurance
in film production is when Tom Cruise
broke his ankle on the set of Mission
Impossible Flo. The injury caused a
costly production delay, with the extra expenses
reaching around $70 million. Fortunately, the
shot was insured, and the insurance company
covered these additional cost, demonstrating the
critical role that insurance plays in
protecting a film's budget. Should require a lot of
expensive equipment, which is typically
insured to protect the studio from significant
cost if anything is damaged. So when working
with union actors, producers must fill out SAG Exhibit G time to ensure the actors
are paid properly. And SAG Exhibit B form which log As and HEAT
plan contributions. Additionally,
producer sign talent agreement with Actors outlining how an actor's likeness can be used and how they
will be compensated. So location agreements
are also put together serving as
legal documents between the production company and property owners to allow
FEM on specific properties. So refer to the cost
asset in this course to get the template for some of these documents we
are talking about.
5. Preproduction Part2: Assembling the team. So while producers, assistant directors, and production managers handle the financial
logistics of the film? Another crucial aspect of production is assembling
the right team. So just like a heist movie where seasoned veterans come
together for one last job, a good production sets to hire
the best people for each. So typically, producers and the director need
the hiring process, starting with the head
of each department, including key positions
like the production design. Cinematographer and sand mixer. This department head are highly skilled professionals who bring valuable experience
and expertise to the table, which the director
can leverage to help plan the
production effectively. RN process is often
influenced by the vision the producer and
director have for the film, as well as any pre
existing relationship they may have with
certain professionals. For example, Steven
piebot frequently collaborates with the
same department head across multiple films, such as cinematographer, Joel kamski and production
designer Rick Carter. Once the department
head are on board, they are responsible for
building out their teams, selecting the right
crew members to ensure each department to run smoothly and contribute to
the themes overall. So production designer
Jason Kazvade explains that once a use
game plan is established, more crew members start getting hired and brought
into the project. Hiring people to hey, such as bringing in a
construction coordinator before deciding whether set will even be built or
not wouldn't make sense. This marks the beginning
of reproduction, where the team solidifies
their plans before expanding. So once those plans
are in place, department head
are hired and they begin assembling their
teams accordingly. So this department head become the main
point of contact for the line producer as well as the assistant director
communicating the needs of their
respective departments. During the meeting with the
director of photography, production designer
or costume designer, and the assistant
director often plays a supportive role listening and taking notes to ensure they
understand the creative goal. So if any questions arise, the AD ensures that they are directed to the
appropriate departments. Helping the team get the answers they need to achieve
the desired results. So of course, the
RN process isn't just limited to behind
the camera rules. The cast also need
to be assembled. Often, the lead actors are touched the project during
the development period, but most films required many more actors to
complete the cast. So this is where the
casting director steps in. A casting director begins
by closely reading the scripts to understand the characters and their
roles in the story. As casting director
Emmy Hubbert explains, you work out exactly
how many scenes each character are, so you know, without any doubt
who is the lead, who are the supporting and
even who as just one line. The process can go as far as deciding if a role could
be played by an extra, especially if the character only delivers a
crucial reaction. This detailed breakdown
helps the casting director to effectively organize and prioritize the casting process. So the casting director
also collaborates with the producer to determine the budget they are
for hiring actor. So once the budget is set, they begin organizing
auditions and process requiring the casting director to be both discerning
and delicate. All right, so why finding the perfect fit for
each role is crucial. Casting directors must also navigate the sensitivities
of the actors, as rejection is common
part of the process. As the casting
process progresses, the production team
continues to grow, department will fill their ranks with additional crew members, and the casting director
will bring in auditions, unier agreements and contracts
assigned during the stage. Casting director E Lewis
highlights that casting is often a private process between the casting
director and the actor. Protecting the vulnerability
of actors audition especially since the majority of them will face rejection. Pre visualizing pre visualizing
isn't all logistic. It also involves a significant
amount of creativity, especially during the pre
visualization process. So once the script
is locked down, the director often with the help of the director
of photography, begins to envision what
the film will look like. So pre visualization
can take many forms. So one common approach
is storyboarding, where some of all of the
film shot sketch out. This often involves hiring
a storyboard artist. A specialized illustrator who helps bring the director's
vision to the page. For instance, Alfred Hitchcock
famously worked with the designer Sabas to create
the storyboard for psycho. In some cases, especially with science fiction
or fantasy films, director may commission
concept art to visualize the more
fantastical elements of the these visuals are essential
for the art department as the production designer uses them to bring the
director's idea to live. So George Lucas, for example, worked with designer
Ralph Macquarie, to create detailed
illustrations for Star Wars, which helped shape the look
of the film's iconic setting. Whether the film involves sound stages or
location shooting, the production designer, along with the cinematographer is crucial in creating
and capturing the film's visual
elements during pre production so pre
visualization can also include animation with animatic serving as edited
together storyboard with a rough soundtrack
to help the cast and crew understand
the tempo of the film. For more complex sequences, detailed digital
animations, known as pre visualization
or previs can be used. These are especially
helpful for scenes that rely heavily on CGI or
intricate action sequences, such as the massive free
wages in the matrix screen. By using these visual tools, the production team can plan out complicated shots and ensure that everyone involved know what to expect where
meaning it is. So a cinematographer,
we often create a short list which
is crucial documents that outlines all the coverage they aim to capture
for a given scene. This list typically include detailed information such
as the scene number, shot number, location,
short style, camera angle, and
camera movement. Additionally, it
specifies the actors, their props, and the actions
involved in each shot. Organizing this information,
the cinematographer ensures a streamlined
filming process allowing the crew to
efficiently understand the visual plan and execute
it effectively on set. Meanwhile, a
production designer is responsible for establishing the visual palette of the movie, which involves overseeing
the selection of probs, set decoration, and any
necessary set construction. Jasen Caz valde explains that the approach varies
depending on the project, particularly when it
comes to construction. For instance, if a film requires extensive site the design team will begin working
on floor plans and designs early to ensure
that construction can commence promptly as this
process can be time consuming. The production designer must also consider the
shooting schedule, which may dictate when certain sets need to
be ready for filming. Each project presents
its unique challenges, but the common goal
is to meet deadlines while effectively managing
the overall design process. Production designer, Sarah
Greenwood exemplifies this role through her work on
the massive Barbie and set. The projects so extensive that it contributed to a
global shortage of thing. Involvement, light,
the significant impact a production designer can have not only on the
film's aesthetics, but also on broader
industry trends. So the meticulous
attention to details and planning required
in set design underscores the importance of collaboration among various
department to bring a director's vision to while adhering to tight
schedules and budget. So, likewise, a costume
designer begins creating outfits based on
Thorough scripts breakdown. Costume designer Sandy Powell explains that our approach to each project depends entirely on its nature and the
director's vision. As our ultimate goal is to help bring that
vision to life. Once the costumes are designed, the costume team usually
makes multiple copies of each outfit to prepare for
mishaps during filming. For example, during the
production of Titanic, Debra L Scott to create 24 copies of Kate
Wislet's dress due to the damage inflicted by
Saltwater this attention to detail ensures that the film
maintains visual continuity, even when unpredictable
challenges arise. A significant aspect of a
film's visual is its location, which are determined during
the pre production stage through a search led by a location scout
alongside the director, cinematographer and
other high level New York based location scout
Nika describes his role as one focused on observation
where he spent time looking at the city and identifying unique
features that stand out. Securing a location
in a Bostle city like New York requires
extensive pre planning, making the locations
accounting team one of the first departments to
be hired after accounting. This early involvement is crucial as finding
the right locations can significantly impact the film's overall
aesthetic narrative. Once a location is chosen, a text scout is often
conducted a work through of the site with
all the department aid. This meeting is designed to provide a clear picture
of the Femi plans with the assistant
director guiding the team through the
logistics of the shoot. During this workthrough, the ED explains where various
elements will be set up, such as where ladders
will be placed, parking arrangement
for equipment, and the specific areas where
key actions will occur. The text scout serves as an opportunity for every
department to highlight potential challenges
that could arise Assistant Director Donald Sparks elaborate on the significance
of this process, stating that it's all about the specific details crucial
for a successful shoot. For instance, the team will assess where to
park the equipment, determine the best location
for the generator, and identify where
base camp will be set off often a couple
of blocks away from the main so this
meticulous planning ensures that all
departments have the information
they need and that any logistical issues are addressed before filming begins, leading to a smoother
production process. So a cinematographer
typically conducts camera test before filming
begins experimenting with various camera lenses
and film stocks to assess how different elements
translate offspring. So this process allows them to evaluate how specific
locations, costumes, or makeup choices appear
in front of the so, for instance, Rachel Morrison, the cinematographer
for mod Bound tested racing the
ASA settings on the A Alexa meaning to
create a level of grain that would give a
digital footage a more film like quality. So during pre production, these tests are crucial for establishing the overall
visual style of the project. So as the cinematographer
considers aspects such as low key lighting and the best lenses to capture
the material effect. So, Assistant Director
Donald Sparks emphasizes the importance
of advanced camera test, particularly in projects
with unique elements. For example, in Wakanda forever, which featured
significant water scenes. Out of the testing phase
involved evaluating how the costumes performed in a water environment
compared to dry light. This level of preparation ensures that the
cinematographer can make informed decisions about how to achieve the desired
and feel of the thing, addressing potential
challenges before the actual shooting begin. During pre production, directors
frequently engage with actors to develop
their characters and refine their performances. This collaboration
often involves in depth conversations about the
script and the character. So as David rosberg
noted emphasizing the importance of
dialogue between director and actor to
fully explore the role. One common practice in
this phase is the table read where cast members come together to read
through the script. This not only helps the crew understand
how the film will set, but also set the tone for
the the table re serves as an opportunity for
last minute adjustment to the script and
casting deciso. For example, after the
table read for Min Girls, director Mark Waters and producer Leon Mitchell
realized that the character of
Katy's love interest wasn't resonating as intended, prompting them to recast
the this flexibility during the pre production
phase allows for a more polished
coercive final product, ensuring that the performances align with the
director's vision. So the final step of preproduction involves
sending out core sheets, which serves as crucial communication tool for
the task and crew. This document inform
everyone about when they should be onset and
outline the day schedule, detailing call times,
locations and specific tasks. In many ways, the
call sheet act as the capstone of the
preproduction process, consolidating all
the information gathered throughout the
planning stages into a single comprehensive
reference that ensures everyone is aligned and
prepared shooting day ahead, please download the
production document provided in the court asset and use the included caset as template to guide
your production. This resource will help you effectively organize your
schedule and ensure that all cast and crew members
of your production are informed and prepared
for each shooting day. So, when does pre
production end? Reproduction marks
a crucial phase in the filmmaking process, demanding considerable effort
and attention to detail. So the more diligent
you during this stage, the better equipped
your production will be to run smoothly. Problem solving ahead
of time is accepted. Waiting until you are
onset is not acceptable. By the time
preproduction wraps up, key tasks such as
casting outors, securing location permits,
hiring crew members, and arranging equipment renter
should all be completed. This preparation
ensures that everything is in place for when the
cameras are finally ready to. Despite thorough planning,
it's important to recognize that unforeseen
challenges can still arise. While preproduction involves
a great deal of work, the effort put in now will minimize
complication later on. Therefore, it's essential to remain flexible and adaptive, anticipating
potential changes and being ready to pivot as needed. A proactive approach to problem solving during
pre production can significantly enhance
the overall efficiency and success of your project.
6. Production Part 1: In our last lesson, we explore all aspects
of pre production. This time, we'll examine how a professional film set operates and the
various roles involved. To illuminate the
production stage, we'll reference insight
from director Tamara Davis, cinematographer Jaron Leski and second assistant
director Pete Dress, who will guide us through
the production stage and clarify each team
member's contributions to the filmmaking effort. Production. Production refers
to the capturing of footage for a theme and is often known
as principal photography. As this course has illustrated, making a movie is a marathon
that can span years and demand extreme endurance
from everyone involved. However, the production stage itself is typically a sprint, characterized by long hours and intense collaboration
among various departments. So this concentrated effort is crucial for
transforming your idea into a tangible as production is usually kept
as brief as possible. The longer it lasts, the more expensive it becomes. So indie films may have a relatively short
shooting schedule often lasting just
a couple of weeks. For instance, Fruitvale Station was filmed over only 20 days. In contrast,
Blockbuster productions typically extend
over several months, as evidenced by Barbie, which began shooting in March
and wrapped up in July. Additionally, it's common
for production to overlap with both pre production and
post production physics. For example, the cameras might start rolling why the
production team is still planning later
shoot days or even why the script is
still being developed. In fact, Christopher McQueary
was working on the top go Maverick script even
after FIM at commenced. Editors often begin cutting footage before all
scenes are shot, assembling rough cut, and
ensuring adequate coverage to identify any potential
shoots that may be necessary. Why no two productions
are identical. Most follow a similar structure and adhere to best practices. Starting with meticular
shoot planning. Although the bulk of this planning of course
during pre production, the dynamics of a shoot can
shift unexpectedly due to unforeseen variables requiring ongoing
logistical adjustment from the production department. Many of the individuals
working diligently during the shoot also contributed during the pre production phase, seamlessly transitioning
between these stages. For more information on their
roles in pre production, refer to our previous lesson. The line producer plays a vital role in managing
the day to day logistic of *** tubes ensuring
that everything runs smooth working directly
under the line producer, the production
manager focuses on keeping the project
within budget and on schedule and learn
the practicalities that are crucial for a
successful production. So a key position within the
production department is that of the first assistant
director, First AD, who is indispensable in
orchestrating the shoot over all Director Tama Davis emphasizes the importance
of the assistant director, stating that an assistant
director is like half my body. They are my right arm, my body throughout the thing. The first AD tackles a multitude of responsibility
that go beyond what the director might
consider such as managing actor availability
and coordinating location by handling
the logistical element, the First AD allows
the director and the rest of the crew to concentrate on their
creative task, maintaining the project momentum and ensuring that the
production stays on track. Supporting the first AD is the second assistant
director, second ED. Who assist in these
critical duties? Is dress is second ADEpla
prep with first ED. I don't necessarily get
as much pre production, but when I'm there, I sit in on meetings and
know what they know. This knowledge
equips the second ED to act as a central
hub during production, facilitating communication
and coordination among the various elements
involved in filming each day. Showing that everything
is prepped and ready, the second ED Fs maintain the seamless
operation of the set, ultimately contributing to
the success of the film. Cost. Costs are a
crucial component of nearly every film shot. And depending on the production, either the second
assistant director, second ED or the
first assistant SED, collaborate with the
production coordinator to ensure to create them
for each shooting day. A call sheet is a
detailed document that outlines when and where the cast and crew are
expected to arrive along with other essential
information for the day. These include the
shooting schedule, weather conditions,
parking details, the location of the nearest of splitter and contact
information for key personnel. A spit dress note, it gives you what
our best case and perfect line will be
on a random Tuesday. Call sheet is typically distributed the night
before the shoot, which allows everyone to prepare adequately for
the next day's work. Accuracy is paramount
when creating coset, as any changes or resending of the document can lead to confusion among
the cast and crew. By providing clear and
precise information, the call sheet helps to ensure a smooth and
efficient production. Addition to call ****, various logistical documents
are generated on film shot. One of the most important
in production reports. This report record
essential information about what transpired each day, including who was
present on set, the duration of each seen shot, any unexpected expenses incurred and any delays that occurred. This documentation serves as
a legal record of the shoot, enabling producers and
executive producers to monitor the production's progress and address any issues
that may arise. Another key document
is the camera report filled out by the second
assistant camera. Second AC, this report includes detailed information
about each shot taking, such as the scene
and shot number. Jerome Blaski, a
cinematographer, explains the significance
of this report stating that a camera report we
have obviously the scene, the shot number, but I will also include the lens used
on the aperture. So I know if something
is going with the opt. Including as many
technical details as possible on the slate, the second AC helps ensure that the team can
quickly identify any potential issues with the footage and maintain the
overall quality of the film. So the camera report
is invaluable for both cinematographers
and editors as it provides crucial technical
details that can be referenced if an editor need to replicate a shot digitally. Similarly, the production
sound mixer generated which include
relevant information for each take from a
sound perspective. Effective logistic
during the shooting also involve anticipating
potential problems that could arise on set. For instance, the
production department often establishes a
cover a cover set, which serves as an
alternate filming location in case the primary
set becomes unusable. If inclement weather
disrupt exterior shooting, an interior location
may serve as a backup. Additionally, filmmakers
often develop a plan for coverage detailing how a scene will be one common approach is
the master scene method, which involves FIMI a
scene in its entirety with a white shot before capturing tighter shots necessary insts. This strategy ensures that regardless of the challenges
faced during the production, the editor will have enough
material to piece together a coherent and
continuous version of so to further it
in this process, the short list and storyboard
are utilized providing a visual roadmap that
guides the filming and helps maintain clarity
throughout the production. So short list and storyboard. Tamara Davis emphasizes the
importance of shortlist and storyboard in capturing
the best view of the set. She explains that by positioning
herself strategically, she can identify the hero shot, which becomes the master
shot for the scene. These master shot guides
our staging of action and blocking of actors to maximize the visual
appeal of the set. Thoughtfully planning
this element, the director can
ensure that the film captures the most
striking images possible, laying a solid foundation for the subsequent
filming process. To enhance efficiency of set, productions often opt
to shoot one side of the scene first before
revising for the other side. This technique
minimizes the need for frequent adjustments to
lighting and equipment, saving valuable time
during production. Additionally, many productions
utilize a second unit, which operate similarly to
the first unit or focuses on specific shots or sees that do not require
the principal cast. For instance, a
second unit might undo an action
sequence featuring only stunt performers or
an establishing shot that captures the setting without
any characters present. I in some instances, productions may employ
multiple shooting units to keep up with a
rigorous fi schedule. For example, the
load of the rings at as many as seven shooting units at the height of its production. This approach allows for a thorough and meticulous
planning process, ensuring that each
day of shooting is executed efficiently
and effectively. As Davis notes, relying on a full forced unit crew
for minor inserts, such as close up on a
book can waste resources. Instead, by setting up this
shot in a corner of the set, the production can quickly
capture essential details without interrupting the flow of fema before cameras
start rolling. So once it's time to get
to the location and setup, a significant amount of work occurs on set before the
camera start rolling. Typically, crew members
arrive well ahead of the cast to prepare both the location and
equipment for the first scene today. The grip department plays a crucial role
in this process. Setting up all the
necessary rigging. Rigging encompasses
any equipment needed to support other gear, including light stand, flags, camera dollies, and cranes. Leading this department
is a key grip. We collaborate closely with
the cinematographer to ensure the lighting is
perfect for each in Key grip. Key grip Jake Rider
emphasizes that grips are involved in every
aspect of camera work. Stating that anytime
the camera is involved, grips are also involved. And even with lighting, the true lighting
is on grip side. He explains that the grip
department shapes and controls light to achieve the
desired effect on string. So cinematographer
Jaron Lasky also highlights the often overlooked
creativity of grips, noting their ability to
solve complex problems. He point out that
rigging solutions are not always straightforward. Grips must consider how to move the camera effectively
while ensuring that the lighting quality and angles align with the
director's feature. So grips are tasked with finding innovative ways to execute
challenging setups, often requiring them to
think outside the box. For instance, a
grip might need to position a light in
a way that avoids being visible in another
shot or adjust its placement to maintain the desired quality of light from a
particular distance. Level of creativity and problem solving is vital to the
filmmaking process, as it allows the
production to achieve its artistic goals while
maintaining efficiency of set. Without the meticulous work
of the grip department, the quality of the final
product would likely suffer. So in the grip department, the key grips assistant is
known as the best boil. One of their primary
responsibilities is to organize the grip truck, ensuring that all
necessary equipment is readily accessible
for the show. Important to note that due to union rules and
safety protocols, the grip department does not undo any
electrical equipment. This responsibility falls
to electrical department. The head of this department is the Gaper Who is
responsible for executing the lighting plan
developed in collaboration with the key grip and the
director of photography. Cinematographer James
Fred highlights the collaborative nature of
the relationship between the cinematographer and
Gaper stating it's more about collaborating
with the gaper opposed to relying on a Gap partnership is crucial, as the cinematographer often
discusses the emotional tone of a scene and the
desired quality of light that should come through
a window with the gaper. In turn, the gapher
is supported by lighting technicians who assist in setting up the
light for each shot. Why both the grip and electrical department
work together to ensure that the lights and camera reads are properly
installed. So, meanwhile, art department is busy
preparing the set overseen by the production designer who manages the film's
aesthetic elements, including settings, props,
costuming and makeup. Dictor Tamara Davis emphasizes the importance of
this preparation, noting that if a set
isn't ready or if elements like windows or
furniture are out of place, it can significantly impact the setup time and
potentially delay the shoot. The seamless
collaboration between these various
departments is vital to maintaining the
production schedule and achieving the desired
visual outcome of the film
7. Production Part 2 : Costuming and makeup. So by the day of the shoot, much of the production designers work is typically
complete allowing the set dresser to
realize their vision by arranging decorations and
props throughout the set. One of the set dressers
key responsibility is to maintain continuity
from shot to shot, ensuring that the set looks
consistent in each day. While the crew arrives
early to set up, the actors also have important preparations to
make before film begins. They first need time
for hair and makeup, which is handled by hairdressers
and makeup artists, depending on the
production size. Assistant may help
with these task. Makeup artists are
also responsible for applying any necessary
prosthetics. Although especially complex
applications may require the expertise of a special
effect makeup artist. Additionally, the actors
must don their costumes, which are provided by
the costume designer. Director Tamara Davis
emphasizes the importance of costumes in an
actor's performance, stating stating that if the actor put on a
costume and they don't feel that the costume represents the character
they are playing, they are going to
be injured by it. She further explains that the right costume can
transform an actor's mindset. And then there's another thing that they put something on, and all of a sudden, it's like and the character
in this outfit. This connection between an
actor and their costume is vital for building confidence
and enhancing performance. Costume and makeup preparations typically take
place in base camp, which is the designated area
where trailers for the cars, head and wardrobe are located along with various
production offices. This organization ensures
that the actors are fully prepared and comfortable before they step out onto the set, ready to bring their
characters to life. Blocking and rehearsals. Before filming begins, actors often run through a scene to lock down
their blocking. Allowing the Sand and
camera department to rehearse alongside them. This rehearsal process is
crucial for ensuring that all elements of
the production are in sync before the
camera starts rolling. In some cases, blocking
may be performed by a second team of state who
mimic the motions of the sea. This practice allows the
crew to set up and text camera angus lighting
and sand without requiring the principal
actors to be present. Cinematographer Jaron
Beleske explains that after finishing Walsing the first team of
actors will step out making way for the
second team to come in, they are what the
cinematographer uses to light while the
actors are either back at the trailer or
in their cast chairs or grabbing a smoke or snack
or whatever they love to do. I notes, highlighting
the efficiency this method brings to the production
process, if necessary, the stunt team may also
need time for rehearsals, particularly when stunts
are involved in the scene. These rehearsals are
vital for ensuring that all actions can be safely and believably
captured on camera. Stunts team practices
the movement and timing of each stunt to minimize risk and ensure that the final performance meets
the director's vision. This careful planning allows for smoother transitions between scenes and ensure that the filming process
remains on schedule. By meticulously working
through blocking and reusals, the production team sets the stage for its
successful shoot where each element is coordinated and ready to come
together on screen. Camera rolling
starting the scene. Once the cast and crew have
completed their preparations, it's finally time to
start rolling on a scene. However, capturing
a shot is far more complex than simply pressing
a red button on camera. Most Hollywood set ad to specific rules and etiquette when it comes to
recording a scene. Though variations do exist when everything is in
place and ready to go. The assistant director
ED announces that picture is out and
calls for silence. Okay, pictures of quiet. Following this, the ED
instructs Roll out roll sound, prompting the production
sound mixer to begin. The mixer will respond with sound speed confirming that
audio is being captured. Next, the AD will
say row camera, which signals the camera
operator to start filming. The operator respond with speed indicating that
the camera is rolling. After the camera is rolling, the second assistant camera, also known as the
clapper loader brings in the clapper slit the shot by reading of the scene
information and marking the t, saying something like
scene at two mark. Once the clapper
loader finishes, the camera operator
minutes to make slight adjustment to ensure
the framing is perfect. When ready, they
will call out frame or set signaling that
everything is in place. If the SN includes extras, the AD will announce BGRnd indicating that those performers
can begin their actions. Finally, the director
says action, officially starting the
scene with a clear command. Okay, here we go and action
managing the Bagrand action. As the main action unfold, it's crucial for
the director and Ed to manage the Bagran
performance effectively. Ground action or the activities of extras in the scene should compliment the principal
actors without drawing attention away from
the primary narrative. The AD monitors the extra
to ensure they are in sync with the overall tone
and pace of the scene. Supply, guiding them to
enhance the storytelling. This orchestration helps create a vibrant and immersive
environment that enriches the film while allowing the focus to remain on
the lead performances. In doing so, the
director can maintain the emotional depth and
visual coherence of the shot. Ensuring that every element contributes to the
intended atmosphere. The collaboration between the
main cast background actors and the production team is essential in creating a seamless and engaging
cinematic experience. By carefully managing
these dynamics, filmmakers can
effectively capture the magic of
storytelling on camera. So when filming comes to an end, the director will call out cops signaling the
completion of a ti. Following this is the director and other key
creatives typically review the footage from a designated area known
as Video Village. This space is equipped
with monitors and comfortable chairs for
viewing the shots. However, some directors prefer to be right behind the
camera during filming, allowing them to stay closely connected
with their actors. This direct
engagement can foster a more immediate and
collaborate environment, enhancing the overall performance
and energy of a scene. Director of photography DP may choose to operate
the camera themselves. Although collaborating with
a skilled camera operator will be immensely beneficial. Era Biski for example, notes that he usually
operate his own camera, but acknowledges that his
experience has evolved over time while working on the witch the first
Union movie he did, he was required to
have an operator, which pushed him to adapt. He mentions that although he
operated off of that film, he later realized
the advantage of directing the camera
this shift allowed him to view the film
holistically rather than being distracted by
the technical aspect of operating the camera. To support the camera operator, the first assistant
camera First AC, also known as the
focus puller plays a crucial role in ensuring
each shot remains in focus. This responsibility is
vital as maintaining sharp focus is essential for
a polished final product. The first AC also assists by holding the camera joining tags, allowing the operator to conserve energy throughout
long shooting days. This team work between
the operator and focus not only streamlines
the filming process, but also contributes to the overall quality and coherence of the
visual narrative. DIT work. When shooting
in digita the production, we often have the assistance of the digital imaging
technician, DIT. The DIT plays a vital role in the filmmaking process by collaborating closely
with the director of autography GP to ensure
that the camera settings aligned with the desired
visual aesthetics of the cinematographer. This collaboration
is crucial for achieving the specific
look and field that the director envisions for in addition to
adjusting camera settings, the DIT is responsible
for overseeing the uploading of footage from the camera to the DIT station. This process involves
transferring the recorded data
safely and efficient, which is critical for maintaining the integrity
of the footage. By managing this
aspect of production, the DIT ensures that
the data is preserved properly and is ready for post production
work, sound mixer. Meanwhile, the head
of Sand department, known as the production
Sand mixer is responsible for capturing all
the necessary sand onset. This role involves operating
the sound recorder and making critical decisions about how to effectively
capture sound for it. The production sound mixer coordinates various
audio elements, including setting up and
managing avilia microphones that are directly attached to the actors to ensure
clear dialog recording. Assisting the production sun
mixer is the boom operator, whose primary responsibility is the placement and operation
of boom microphones. This involves maneuvering
the boom pole Which all the microphone
to capture the best possible while remaining
out of the camera's frame. The boom operator must have a keen understanding of the scene dynamics
and positioning, ensuring that the microphone
is as close as possible to the sun source without intruding on the visuals, the
script supervisor. During this scene, why the
crew moves from take to take? The script supervisors plays a crucial role in maintaining the integrity of the production. They keep meticulos track
of which part of the script have been filmed and note
any changes made during. A attention to
continuity is essential as they call out any
deviations between ts, ensuring that every detail
aligns with the story's flow. The script supervisor's
notes are invaluable and as they are shared
with the editing team, enabling them to navigate hours of footage with clear direction. In between takes,
the director often focuses on communicating
with actors, discussing what is working well and what may need
to be adjusted. This interaction is vital for fostering collaboration
and creativity on set. However, each director has their own unique approach
to this process, influencing how they guide their actors and shape
the overall performance. By maintaining open
lines of communication, directors can ensure that
the vision for the film is effectively realized through the actors interpretations,
food time. Of course, a cast and
crew need to eat, and food is typically
provided by catering and craft
services on set. Adequate breaks for
meals are crucial. As failing to allow the cast
and crew sufficient time to eat can result in fines
known as meal penalties. Which the production
team must compensate. This regulations ensures
that everyone remains energized and focused during the demanding hours of filming. Highlighting the importance
of proper nourishment in maintaining productivity
on set, complete move. Generally, the crew
will shoot everything they need at one location
before moving on. Even if the scenes are not
filmed in chronological order, this approach saves
both money and time as it allows the production
team to maximize the use of the location
once the crew has completed all the necessary
shots at a particular site, they will execute what is
known as complete where they pack up their equipment and relocate to the next
filming location. This strategy is
essential in streamlining the shooting process
and maintaining the overall efficiency of
the production schedule. Final shot, final shot. The final two shots of the
day on a film set have specific names that reflect their significance in
the shooting schedule. Penultimate shot,
which is the second to the last setup of the day is referred to as the Abe Singer. This term comes from the
practice of calling for the last shot before wrapping for the
day. The final shot. The final shot on
the other hand, is called the martini. This term signifies
the last shot there af the day's Femi, often celebrated with a sense of accomplishment and relief
by the cast a cook. These designated names light the combination of
a day's artwork in the filmmaking process. Turnaround after the
Martini shot is complete, the crew to colleague begins
breaking everything down, which involves this monthly set, parking equipment and ensuring the location is left
as it was found. The time between the end
of one shooting day and the start of the next is
referred to as turnaround time. Due to union regulations, this turnaround is
usually mandated to be no shorter than
ten to 12 hours, allowing cast and
crew ample time to rest and prepare for
the next day's work. Structured schedule is
crucial in maintaining the earth and efficiency of everyone involved
in the production. As the filming progresses, the production schedule
may need to be adjusted if reshoots
are necessary. Reshoots can arise
for various reasons, such as needing to redo a
scene for clarity or adding entirely new scenes to address story issues identified
during the editing process. Some cases, a new ending
might be themed if text screenings yield unfavorable reactions
from audiences. However, reshoots are
often costly and generally avoided unless
absolutely necessary to mitigate this risk, survey producers and first
assistant directors, dies, we often plan for
potential reshoot by leaving some flexibility in
the budget and schedule. Ensuring the production
can adapt as needed without excessive
financial strain. So condoms, no matter how deep
a crew is into production, maintaining
professionalism is crucial for a smooth workflow and a positive atmosphere on set to ensure a successful
shooting environment. There are several essential
rules of tom to follow. First and foremost,
it's important to respect the
director's decisions. As their visions guide
the entire production, crew members should
avoid interfering with other departments
work and equipment, as this can lead to unnecessary
disruptions and delays. Additionally, it
is vital to keep noise level down and be
considerate of the actors space, allowing them the
quiet they need to prepare for
their performances. Running on set is
discouraged as it can create safety hazard and distract from
the ongoing work. By adhering to these
basic principles, crew members can contribute to a professional atmosphere that fosters collaboration
and creativity, ultimately leading to a more successful
production, finer thought. Production can often feel like a mad dash to
the finish line. Filled with intense energy
and countless moving part. However, with careful
planning and dedicated crew, this set doesn't have to resemble the chaotic depth
of the heart of darkness. A well coordinated team can navigate the
complexities of femi ensuring that
everything runs and that the creative
vision comes to life. That's all for now. Time
for horse to say, Cut.
8. Postproduction Part 1: In our previous lesson, we explore the production phase. Today, we'll dive into
post production where everything captured or set comes together to
shape the final film. We'll examine the steps involved
in finishing a film will contribute to the
process and how sand can be refined in post. This lesson will reference
notable professionals, including editor Eddie Hamilton, Sandy designer Mag Maginin and composer Rennie Bosco to illustrate this essential
role, post production. Post production is
the stage where the final product is crafted
from the captured footage. Involving picture
and sound editing, as well as the creation
of visual effects. Post production
work can sometimes begin before the
production phase conclude. For instance, editors
may start cutting footage while the film
is still being shot, and visual effect
artists may begin constructing digital
element in advance. This early start
helps streamline the post production
workflow and ensures key pieces are ready
once filming wraps. The length of post
production can vary greatly depending
on the film score. Budget and team size. Large scale productions
like Avatar, the way of water
required years of post production work to achieve its complex
visual effect. While smaller films can sometimes wrap up in a
few months, however, limited budgets often
mean fewer team members, which can actually
extend the process. For example, Shane Carruth
Micro Budget film Primer took two years to complete
after shooting due to Carruth handling much
of the editing himself. Text screenings can further impact the duration
of post production. During these screenings,
rough cuts of a film are shown to audiences
to gauge their reactions, and feedback can lead
to additional edits. Titanic, for example,
underwent revisions after test viewers found
certain scenes unnecessary. Ultimately, the post
production supervisor is responsible for
keeping the process within the budget
and on schedule, ensuring the final product meets the director's vision
while staying on track. Post supervisor. Eddie Amington, a seasoned film editor, emphasizes the crucial role of the post production
supervisor who act as the primary communicator
throughout Ghost. This person provides
weekly update on various aspects such as progress through
the director's cut, the composer's timeline,
the amount of ADR recorded, the duration of sound mixing, and the time required for
foreign language versions. Ultimately, the post supervisor ensures that all elements are aligned to have a completed film ready for its release date. Post production
involves far more than assembling shot
from production. It's the phase where a
film truly takes shape, often yielding new and
unexpected meanings. This is the stage
where major changes can reshape the story, bringing depth and
clarity to the narrative. Typically the process
begins with picture editing where the film structure and
pacing start to crystallize, setting the foundation for
subsequent stages like sound, music, and visual effects. Picture editing. Picture editing is indispensable to completing a film and this
critical task force to the editor Eddie Amilton, a well known film editor, explains this process, saying his job is to watch
all the footage, read the script, and
work closely with the director to craft the best story that exists
within the footage. According to Amilton,
it's not about what's on the script or what the
director intended to capture. Rather, the final story emerges from the raw
footage available, shaped and refined to deliver the strongest
possible narrative. Maintaining secure
and organized footage is also essential
in post production. Many professional
editors rely on red, redundant array of
independent disks. This technology emerge
multiple drives to ensure data redundancy and boost performance in large scale,
post production environment, centralized storage systems like SNS storage area network allow multiple team
members to access files simultaneously without
sacrificing speed crucial for complex projects with numerous moving parts
assistant editor plays a key role here helping to
ingest files and metadata such as short and text numbers and keep the project organized, enabling a smooth workflow
for the entire team. So Eddie Aminton, a film editor, emphasizes the
indispensable role of his assistant editors, saying that it's
not without them. He explains that
assistant editors do numerous tasks to
prepare the footage, ensuring that everything
is organized and ready, so he can focus on the core work of editing
the from this stage, the editor begins piecing
together the film, carefully selecting takes based on factors like performance, cinematography, narrative
flow, and necessity. While each editor may
have a unique approach, popular software options include Avid and Adobe Premiere Pro, both of which allow for
non linear editing, where digital caves can be rearranged without altering
the original footage. Digital editing has become
the industry standard, even for films, initially
short on physical film. Traditionally, editors
would manually cut together a copy
of the film negative, known as a work usually a
flatbed editing system. Now, most films short on celluloid are scanned to
create a digital intermediate, preserving the physical film while enabling
digital precision. The editing process
typically begins with the assembling cult
where the editor and the director
review all footage, select preferred text and arrange them in a general order. This initial cult lays the foundation for
further refining, allowing the team to evaluate
the story structure and flow before moving on to more
detailed editing stages. Film editor Eddie
Amington explains that, like any first draft, an initial cut of a film
is often fairly rough, but that's simply part
of the creative process. You've just got to get
something down on the timeline. He notes that
emphasizing that it doesn't matter if it's
good or bad initially. What's important is
completing the first version. From there, the
real work begins as the editor refines and
improves the cord, transforming it into
a polished piece. The editor then
refines the footage, crafting a more intentional
rhythm, and more. Within each scene, leading to what's known
as the rough cut. Nest is the fine cord, where further
adjustments are made to enhance the film's flow
and emotional impact, bringing it closer to the
final version, the fine cord. During the fine cut, editing decisions become
much more precise, often coming down to
individual frames. EJ Aminton describes this stage as one that involves weeks and weeks and month and month and then years of going
over the movie. He highlights the relentless
pursuit of improvement, asking questions like,
can it be better? And is this perfect? Every day, Editors scrutinize
each moment in the film. Evaluating the evaluating
line deliveries and exploring multiple versions
to find the world that resonates most
emotionally for each scene. This level of detail
reflects the commitment and perfectionism that film
editors bring to their work. You live and breathe it. Amilton asserts underscoring how deeply immersed
editors become in the filmmaking
process as they strive to create the best
possible version of the film. Picture log. Once the editor, director and producer are
satisfied with the cut, they reach a stage
known as picture. After achieving this milestone, the editor creates an
edit decision list, EDL, which is a document containing time code
and short numbers. This list facilitates re
editing and ensures that the film can be assessed across different
platforms if needed. With a picture cut finalized, it's time to shift focus
to additional visual work. It's important to note that
the footage captured on set really resembles
the final product that audiences will see. To achieve the polished
look of a finished film, multiple post
production teams are dedicated to refining and
affecting the final image. These teams work on
various aspects, including color
grading, visual effect, and other enhancement
to ensure that the film meet the
desired artistic vision. Before it is released to the public refining and
perfecting the final image, VFX. One of the largest teams
involved in refining and perfecting the final image is the visual effect
VFX department. Visual effect encompass any
imagery that is created or manipulated that wasn't captured during the
live action shoot. VFX supervisor Adam Vardes elaborate on the diverse
nature of this work. Stating. You know, it
ranges all over the place. We have some effects that
are invincible and you don't really know we've done anything as well as really
dramatic stuff. The Visual Effects team is
guided by the VFX supervisor, who plays a crucial role
in managing the project. Daniel Kramer, a visual
effect supervisor at Image World, describes
his responsibilities. In charge of the
project regarding all the visual effects
that we end up doing, but I'm not necessarily
the final say. Obviously, the director has
the ultimate authority, along with art
directors and others, but our job is to
execute their vision. This collaborative
approach ensures that the visual effect aligns seamlessly with the
director's intent, enhances the overall
storytelling of the film.
9. Postproduction Part 2: CGI, visual effect work can be categorized into
three primary areas, CGI, compositing
and motion capture. CGI or computer generated imagery refers to visuals
that are entirely created by computer technology allowing for the creation of complex and imaginative
scenes that may be difficult or impossible
to capture on film. Compositing, on the other hand, involves combining
multiple images into a single frame which includes techniques such as blue
and green screen work. As well as the integration of separately recorded
special effects, miniatures, and more. Motion capture is
another essential aspect of visual effect. Similar to the technique
of rotoscoping. I motion capture, artists use live action footage to inform
and create realistic CGI. This process
typically begins with the recording of footage
during the production stage, which is then refined and built
out in post production to produce lifelike movement and interactions in the
final visual effect. Together, these
techniques contribute to the immersive quality
of modern filmmaking, allowing creators to craft stunning visual
narratives. Color grading. Coloring is a critical element in the post production process. Adding depth and atmosphere
to the final visual output. Before a colorist
begins their work, the editing timelines data goes through a process
called conforming. These steps involves replacing lower quality proxy footage
used during editing with the original
higher quality footage to ensure the best possible
image for color grading. Process of conforming may
vary between project, but it's essential
for preserving the visual integrity
of the final products. Most modern colorists
use Dave scene resolve, a popular software
in the industry for achieving precise and
consistent color grading. Typically, the
colorists collaborate closely with both
the director and the cinematographer who provide input on the visual field
they envision for each scene. Cinematographer John D
Bowman described the role of the director of
photography in color grading, explaining that there might be a specific look they aim to achieve that is not fully apparent during
the editing phase. This final look, which shapes the overall mood and continuity
is often developed and refined in the coloring
stage to create a coercive aesthetic that brings the director's
vision to life. A colorist undertakes
several key tasks to bring a film's
visual to life. The first step is
color correction, where the colorist works
to accurately represent colors and ensure
visual continuity from one shot to the next. This involves adjusting
elements like white balance, exposure and skin tones to maintain consistency
throughout the film. Once the footage is corrected, the colorist may apply
a lot, look up table, a preset that shift the footages color space to
achieve a specific look. Lots are often crafted collaboratively by
the colorist and the director of
photography DP and may even be developed before
the post production, allowing the cinematographer to visualize the intended color
scheme during filming. After applying the lot, the colorist moves on to
the color grading phase, which involves
creatively salising the footage to build the
desired mood for each. Color grading allows
the team to make artistic choices that
enhance the narrative stone, evoking particular emotions, supporting the
story's atmosphere. For movies shot on film, the coloring process
may also include different film treatment
techniques and chemical bar such as leach bypath during
real development. This careful attention to color manipulation
is essential in creating a visual compelling and coercive film experience,
motion graphics. Another crucial aspect of post production visuals
is motion graphics, which encompass titles,
credit, and basic animations. Typically, crafted in
software like After Effect, motion graphics add a
dynamic layer to the film, emphasizing themes or key
information visually. This element enhance
storytelling by highlighting important
titles or adding stylistic flourishes
that resonate with the film stone and
visual sound design. Sound is a crucial of
a movie storytelling, requiring as much care and
precision as visual elements. In post production, the
sound process is led by the supervising sound
editor who oversees the creation of a coercive
and impactful soundscape. This role involves orchestrating the various components
of sound editing and design to align with the director's vision and
keep the project on track. Through sound, filmmakers can emphasize emotions,
enhance storytelling, and create an immersive
atmosphere that draws audiences that draws audiences deeper into the film's world. Mark Margini, a renowned
supervising sound editor, explains that the
role is rooted in understanding and interpreting the film's auditory aesthetics. He emphasizes the importance
of clear communication with the filmmaker to define the desired feel and
tone of the movie sound. Mine's job is to interpret this aesthetic and guide
his team accordingly, selecting sound and crafted audio elements that
embody this vision. By translating these
abstract ideas into specific auditory choices, the supervising sound editor helps create a soundscape that complements and amplifies the film's emotional
impulse. Sound editing. The post production
sound process involves several key stages, each contributing to a
film's auditory impact. The force of this
is sound editing, where audio track are
meticulously assembled. Dialogue is cleaned
and arranged and necessary sound effects are added to bring scenes to life. In many cases, the existing
audio need enhancement, requiring additional sounds
to be created and recorded. This responsibility
typically falls to the sound designer. Whose expertise lies in creating unique sounds that add
depth and atmosphere. Their work is essential in making scenes feel
real and engaging, setting the auditory foundation
for the final sound mix. Mark Maginin, a prominent
supervising sound editor, note that sound designers
and supervising sand editors often
overlap in roles. However, a sound designers
primary focus is on creating sound that don't
exist in the real world. These are the imaginative and abstract audio elements
that you can't simply record on set or source from a standard sound
effect library. The sound designers creativity enables them to invest to invent unique soundscapes
from the role of mythical creatures to
futuristic technology, all of which enrich a films narrative and transport
audiences into new world. Another essential stage
in post production sound is ADR or automated
dialog replacement. This process involves actors re recording their dialog
to replace audio that might have been compromised
during filming due to excessive background
noise or technical issues. While ADR can be crucial, Margin explains that
the goal is often to preserve as much original
audio as possible. He and his team strive
to electronically clean up what he calls jetty
production audio. Which may contain ambient sounds that suit the since realism. This careful approach to preserving original
sound helps maintain authenticity and
keeps performances through to the actors
original delivery. The ADL process,
which involves re recording dialogue is
managed by the ADL editor. And since where additional
background voices are needed, a loop group, a team of actors
specializing in crowd noise, may be employed to provide
ambience ambience, creating the illusion of large gatherings
or busy locations. Dubin may also be required
for foreign distribution, allowing actors to
record dialogue in other languages to make the film accessible
to global audiences. For effect that cannot be
sourced from sound libraries, fully artists perform live to create custom sand that enhance the scene's realism
from footsteps on gravel to the
rustling of clothing. In addition to
dialogue and effect, music plays a vital role in the post production
sound landscape. The composer is responsible for writing and orchestrating
the films score, working closely with
the director to align the music with the
story's emotional bit. The process involves
crafting things and motives that reinforce character
arts and plot development. Sharing the score resonates
with the director's vision. A well composed score can dramatically influence
the film's impact, subtly guiding the
audiences emotions and enriching the
viewing experience. Composer Rennie Boccio
describes the role of a composer as similar to
a head of department. As the lead on the
musical score, the composer coordinates
with directors, producers any
subcontractors necessary to execute the VMs vision
for the original score. This comprehensive responsibility
include everything from initial discussions
about musical tone to the final recording and
mixing of the score. The composer's work is
essential in bringing the film's auditory experience
to its full potential, complementing the visual and
adding depth to the story. Composers often take on the
role of conductor as well, leading musicians through
the recording process to ensure their score
is accurately realized. However, this dual role
isn't always the case. Composer Rennie
Busch pointed out, many composers prefer to step back into the recording
booth during sessions, allowing them to
listen to the music in context with the rest of
the production element. This perspective let them
act as a producer of sort, hearing the recording in its entirety and making
adjustments as needed. In such instances, separate conductor may be hired to handle the
musical direction, freeing the composer to focus on the broader
auditory experience. The music supervisor plays a distinct role in
post production tasked with selecting and securing existing
songs for the film. They are often
involved early horn, brainstorming
potential tracks and fetching song and pitching song ideas to the director to enhance specific
scenes or move. In some cases, if a
director has already chosen a play songs
within the edit, the music supervisor
focuses on clearing the necessary and managing
licensing fees for each piece. This crucial role ensures
that all pre existing music is legally secured and seamlessly integrated
into the film, contributing to its emotional
and thematic resonance. Poster, a well known music
supervisor collaborate closely with director
Wes Anderson to create and clear the iconic needle drops needle drops moment when songs are intentionally used for dramatic impact in
Anderson's films. The music editor serves as a bridge between the director, composer, music supervisor, and editor, ensuring
that all parties remain aligned on the
musical vision requirement, and timing within each. According to composer
Rennie Boucher, music editors are
technically hired through the production team and are
part of the editorial guild. However, because of the close
collaboration required, composers often bring their own trusted music
editors onto project, valuing the established
rapport and understanding that enhances
their creative work with all sound
elements in place, the project moves into the mixing phase where the
recording mixer takes over. This step is crucial in
balancing audio levels and preparing the soundtrack for distribution across
various formats. The recording mixer works to achieve the perfect
blend of dialog, music, and effects,
ensuring that each component
complements the others. The mix is especially
intricate in films. With rich soundscapes or numerous layers of
sound effects where even slight adjustments can make a significant difference in how the audience experiences the
movie's audio environment. Mixing for highly complex
films such as Don, late runner or Madmax requires extraordinary skill and
attention to detail. As supervising sound editor
Mark Margini describes, this project can involve thousands of individual
audio channels. Sometimes up to
2002 or 3,000 that must be unified into a cohesive
and immersive soundtrack. This painstaking process is typically conducted
in pro tools and industry standard
software where the mixer adjusts and layers each
sound with precision. The final mix ensures that
audiences receive a clear, engaging and powerful
auditory experience. Enhances the film's
visual storytelling. The mixer's work relies
heavily on tools like IQs, equalizers to adjust
specific sound frequencies, ensuring that dialogue,
sound effect and music mesh seamlessly
without becoming modeled. Managing dynamic range. How much contrast
there is between the loudest and quietest
sound is also essential. By using a composer, the mixer can reduce
this difference, making quieter
sound more audible while an expander
can widen the range, emphasizing subtle
audio nuances. Stage of mixing balances
scientific precision with artistic insight as
the mixer refines each sound layer to enhance
the film storytelling. A critical part of
the mixer's job is ensuring that the
audio translates well across various
viewing platforms from theaters to televisions
and mobile phones. To achieve this, the mixer collaborate closely
with the director, tweaking scenes to align with the director's vision while also preparing mixes that will sound consistent across
different environment. This often involves
creating multiple versions, such as stereo and
sound sound mixes tailored to each
format's specific needs. By delivering multiple
optimized mixes, the mixer ensures that
the film's audio remains impactful regardless of where or how audiences
experience it. Final. Production can truly
make or break a film, even if the best scripts, performances or short inges on the expertise of the
post production team, the right edit, color
grading decisions or carefully chosen
needle drop can transform a good scene into an unforgettable moment that
resonates with audiences. It's a delicate balance
where every choice matters, and the collaboration
among various departments is essential for crafting
the film's final vision. Given the numerous moving pieces involved in post production, careful planning and
organization are vital to ensure that the
project unfold smoothly. Each phase requires attention to detail and clear
communication among team members to avoid potential pitfalls and maintain the integrity of
the film's vision. By prioritizing this aspect, filmmakers can navigate the post production
landscape effectively, allowing their creative workflow to shine through in
its finished form.
10. Selling Your Film Part 1: Welcome back. This course d mystifies the entire
professional filmmaking process. In our previous lesson, we covered post production, and today we'll explore how the finished product
reaches an audience. So we'll dive into strategies
filmmakers can use to maximize viewership and discuss the nuances of marketing
and distribution. So drawing insight from seasoned movie marketing
executive David Edward and independent key
artist Eric Rice. Mark Marketing plays
a crucial role in the commercial
success of a film. So with the high
cost of production, effective marketing
is essential to ensure that a film can
recoup its investment. So without it, even
a well crafted movie might struggle to
reach audiences, making it difficult to
achieve financial success. So marketing combines
a variety of strategies aimed at building
awareness and interest, helping to secure a film's place in the competitive
entertainment stream. David, Edward offers insight
into the scope of marketing. I described it as a catch all time that can be
elusive to define. A good friend of mine once said, nobody knows what it is, and that's why they
call it marketing. So Edward explains pointing out the broad
nature of the film. In the context of films, marketing involves making
audiences aware of a movie, encouraging their
interest and ideally motivating them to say
this is where a film transforms from a
self contained piece of art in a widely
accessible culture. So a successful
marketing campaign is essential to building anticipation for ensuring it reaches the widest
possible audience. So this involves targeting specific demographies
and generating interest, which can be a costly endeavor. So that's why most
film projects allocate a significant portion of
their budget to marketing, known as the print
and advertising, P and E. Budget for a larger studio
productions is different. So, for instance, the
marketing budget often makes up 50% of the
film's production cost. So in some cases,
advertising expenses can exceed the
production cost itself. So a prime example is
the oral film get out, which had a production budget
of around $4.5 million, but reportedly spent over
$30,000,000 on marketing alone. So the investment paid
off as a film grossed over $255 million worldwide, demonstrating the value of an effective marketing strategy. So, the marketing phase
is usually overseen by a studios or distributor's
chief marketing officer, CMO. Or president of marketing. Whose vision guides
the campaign? So these leaders
collaborate with a marketing manager
who must be adept at identifying the
target audience and developing a tailored
strategy to reach them. So marketing managers often work alongside
marketing assistants, and they may also contract advertising agencies for specialized expertise and
additional resources. This collaboration ensures a cohesive campaign that aligns with the films goal and reaches the intended audience
effectively. So film marketing strategies
very significantly. So adapting to the type
and budget of film. So field of marketing
is constantly evolving, especially with the rise
of digital media where viral marketing can turn a film into an
overnight sensation. Now, let's explore
the various types of marketing from traditional
print and television hard to digital campaigns that leverage social media and online
platforms, types of marketing. Effective marketing
relies on a blend of strategy across
multiple media streams, often categorized as paid, earned and on Media. So each type plays a unique role in building
awareness and anticipation. Paid Media entails
direct advertisement, such as trailers, Super Bowl spots, billboard, or bus benches, where the marketing team invest
in specific spaces. So Bid Media ensures a guaranteed reach by purchasing impressions
or video views, making it an essential tool
for getting a film in front of targeted audiences in a
reliable measurable way. So David Edward elaborates
on the concept, explaining that
paid media involves purchasing defined art
space and impressions. This could range from
large scale hard, like a Super Bowl commercial
to smaller investment like social media boost
that promotes trailers and post directly to
the target demographic. So paid media ensures that audiences sees these
messages frequently establishing a film's
presence and generating early interest that can build momentum as the release
date approaches. So media. And media involves content created through word of mouth
or third party sources, including reviews, social media reactions,
and press coverage. So although the marketing
team can influence and media by crafting engaging
campaigns and other things, it ultimately relies on audience response and it
isn't fully controllable. This type of media holds significant value because
it feels more organic to audiences and can build genuine excitement and
trust around the film. As David Edward described
Media as a phenomenon that often goes viral entering the slipstream of
social commentary. When people find value
in a piece of content, they share it naturally. Sparking conversation and
amplifying reach, ideally, this leads to headlines and discussions that
enhance visibility for the film fueled by the public's interest
rather than paid effort on owned media refers to promotional avenues directly
controlled by Studio, leveraging internal resources
to boost awareness. For instance, Disney might
use its network ABC to cover a Marvel movies benefiting from in house publicity
without additional cost. So such synergy within
conglomerate allows a studio to reach large audience through
the media outlets, increasing exposure
with minimum spending. So David Edward emphasizes
for that thing. Value of studio controlled social media channels
as owned media. For example, a studios
TikTok channel can reach millions
without paid art. Yet, engage fans by sharing
exclusive previews, interviews or
promotional content. Studios like Disney with
multiple media outlets under the umbrella can
strategically use these resources to amplify
a film's presence. Their own platforms,
creating a loop of visibility and
audience interaction. Additionally, owned media often include content
that was generated on set like interviews and
behind the scene BTS footages, which are managed by the
electronic press kit, EPQ electronic
press kit producer. So working closely with
the marketing manager, the EPK producer great
essential press kit material. So coordinating with
the assistant directly to place BTS cameras
strategically on set, this carefully planning
shows which content librar reading for press use
and audience engagement, fuelling the marketing campaign from production to release. Trailer. The trailer crafted by a specialized trailer editor is essential for building
audience interest. So capturing a film's tone. Characters are unique book to make viewers eager for more. So a well designated
trailer light what sets the movie apart and teases the storyline without
giving it too much. For highly anticipated films, Studios may release a teaser before the food trailer
to build momentum. Shutter TV sports also play a role in creating
integuw across platforms. Alongside this video asset. A marketing campaign relies on compelling and coercive
visuals collectively referred to as Keyhart which
help communicate the film's identity and attract
attention across posters, billboard and digital platforms. So keyhart key artist Eric Re describes key art
as the story of the movie distilled into a single
captivating image meant to resonate with viewers in a way that
leaves them thinking. Now, that makes sense. This encapsulation
of the film's essays comes to life through posters, billboard, boss ad, and digital assets like banners
and social media posts. So this piece serves as
a touch point connecting the audience with the films
mood and message at a glass. The core element of
this visual strategy, the poster is designed
are a poster designer. A graphics designer, although
traditionally associated with physical movie posters
in the digital age, the poster has evolved
beyond print media. As Eric R note, it's now about creating
a piece of art that not only draw viewers
in or attracts them. But might even become something
they want to display. So with streaming, the purples of key heart has
shifted further. Instead of just being
a piece that could be hung on a wall
pista wall furniture, the modern day poster aims to cut the highs are endless grow. So it needs to be a work that
grabs attention instantly. Views transforming static art into an interactive invitation. So like a trailer, a movie
poster should convey the films theme and light compelling reasons for
an audience to say it. As Eric Re put it, the poster should
tell movie story or at the very least
grab attention. Often a poster will
feature a popular actor intriguing premiere sometimes or the name of a notable filmmaker. If a film has earned critical praise or
won firstv accolade, these achievement
may also be ilighted on the poster to boost
appeal and credibility. In today's landscape, effective marketing teams need strong digital marketing skills. Most films build a significant online presence
before their release, including dedicated social
media accounts and websites. So the aim is to spark
word of mouth balls, releasing enticing
behind the scenes, content and amplifying
teaser and trailer launches. So this online strategy not
only engages potential views, but also creates a
steady buildup of anticipation leading
up to films Premiere.
11. Selling Your Film Part2: Social media marketing. Different social media marketing platform cater to
various type of content, each playing a unique role in film marketing like
Instagram, for instance, is ideal for sharing visually striking images
captured by the unit stills photographer
who is hired to take high quality images
of scenes on set. These photos give
fans a first look at the film's aesthetic star
helping to build excitement. Facebook on the other hand, it's better suited for targeted advertisement due to its sophisticated ad platform. While Tik Tok Excels at
engaging users through trend, making it a valuable
tool for creating viral content and engaging
younger audiences, marketing teams may also
collaborate with influencers whose content and
audience align with the film's target demographic to help promote
the films organic. So actors with
substantial social media following can be instrumental in the promotional campaign, so as their hosts can
reach millions of fans. So this aspect of marketing is often managed by the
actors for business. Who coordinates not only
social media posts, but also appearances
on talk shows, interviews, and
other media outlets. Actors may also participate in press junket where they give
back to back interviews to various news outlets
at a single location allowing the press to generate consistent coverage. The film. Press kit are typically sent out to journalists and
influential voices in the industry to generate burs and units publicist
usually assembles this kit, which include press releases and promotional materials and works as a lesson on set to
coordinate press visits. Additionally, press
screenings are held exclusively for critics to
encourage positive reviews. Advanced promotional
screenings, SNC reviews are also organized to build early articipation
directly with fans, offering them a chance
to see the film before its official
so films with potential to win
major awards like Golden Globes or
Oscars may conduct for your consideration
campaigns to encourage industry voters
to select their film. If the film wins an award, this often sparks a
renew marketing campaign that lights the recent accolade, further attracting audiences
and boosting ticket sales. This award can elevate
a films status, adding credibility and award can significantly contribute
to its commercial success. Publicity start
Studios often use flashy publicity stunts to generate bulls
around their films. For example, actors promoting smile creepy drang at cameras urn major spot event an approach that captured
widespread attention. However, stunts can even
sometimes backfire, such as when
mentioned impossible. He suddenly caused
a bomb scare in Los Angeles with a marketing
gimmick gone wrong. Larger films also build
awareness through product ties like
happy meal toys, action figures or video games, which not only act as
promotional tools, but also generate
additional revenue. From eye catching stunt
to branded merchandise, there are countless
ways to hype a film, but without a well
structured marketing plan to unify this effort, the impact can fall flat, making all the investment in this static a potential waste of resources,
marketing plans. Marketing plans
vary significantly depending on the type of movie, with indie films requiring a vastly different approach
than Blockbusters releases. As Eric Rice explains, the most substantial
difference is the budget, which affects access to resources and promotional
opportunities. Indie films generally don't have the financial reach to afford
extensive TV commercials. Board. So they lean
more on social media, targeted Word of Mouth and even reviews to attract
a specific audience. They also often hire outside marketing agencies
like David Edwards, Tanks pictures to tailor a unique cost
effective approach. In contrast, big studios
often use their in house marketing department to
do blockbusters promotions. For these larger releases, studios employ a 30 60
degree marketing approach designed to reach as broad
an audience as possible. This type of marketing
is typically reserved. Or what are called
four quadrant movies, meaning films intended to appeal to all age groups
and all genders. The marketing strategy
aims to ensure everyone feels welcome and
excited about the film, increasing its overall reach
and potential revenue. Re point out that four
quadrant films are all ages crowd leasers made to attract a
wide audience rage. However, some movies are
considered too quadrant, catering to a more
targeted demographic. For instance, an action
movie might primarily appeal to male audiences
or older viewers, while these films may still
attract a broader audience. The bulk of the marketing
budget is directed at the primary demographic to maximize the return
on investment ROI. In the end, studio allocate
marketing resources based on audience segmentation to ensure their strategies
are effective. So sing or marketing dollars
on specific groups for two cauldront films
or reaching as widely as possible for four
quadrant blockbusters. Studios can create
tailored campaigns that align with each movie
expected via target audience. Identifying the film's
potential audience is a fundamental step in crafting an effective
marketing plan. So marketers divide
the potential audience into three key categories. Target audience,
secondary audience, and tertiary audience. The target or core audience
consists of those most likely to watch the movie based on generous stars or them. The secondary or
opportunity audience is the group that might
attract that might attend, rather, if the movie resonates with them or get
positive word of mouth. Finally, the tertiary audience represents those
least interested. Though they might
gain curiosity if the films them becomes big i deciding who fits into these categories is based
on demographic research, which pinpoint age,
gender, and location data. All this information influence your targeted audience avatis. So psychographic research, which focuses on
personal lifestyle, values, income, and other individual traits
is also crucial. So this research gives the
marketing team insight into what might motivate specific groups
to watch a movie, providing a clearer picture of the potential box office return. So it also helps decide how much budgets to
allocate to advertising. Based on the size and
nature of the audience. So folder, these insights can indicate whether viewers are more likely to go to theaters for the release or
wait for streaming, impacting the overall timing
of marketing efforts. So the movie's quality can also shape the
marketing approach. If Ellie Pins suggests that the film may receive
mixed reviews, the marketing team
may also opt to limit or avoid pre
release screenings to prevent negative
word of mouth from affecting the
cucireoNw conversely, if a film is likely
to be well received, marketers may increase advanced screenings
and engage more heavily with critics and influencers to create
positive balls. Regardless of budget, a smart and adaptable
marketing plan is key to maximizing
the film's success. From Indy James to
Blockbuster Giant, a well executed strategy can lead to remarkable returns
at the box office, demonstrating the power
of effective marketing. Now, let's examine a few
successful campaigns to see these
principles in action. Example of successful
marketing campaigns in the film industry successful marketing campaigns
often require creative out of
the box strategies to generate balls for Barbie. They used this approach with a range of
inventive thoughts. They aired a reality
TV series called Barbie Dream House
Challenge on HGTV, blending movie promotion with home improvement entertainment. Additionally, the
marketing team built built a real life Barbie dream house in Malibu and placed strike. Like Big Billboard, in major cities worldwide that simply displayed the
film's release date, generating curiosity and anticipation without
traditional art. So studios can also use
marketing to expand the fictional world of their
films for Toy Story three. The team created fake
commercials for the films toy immersing audiences in the
movies play playful spirit. Dark Knight also used a form of campaign that has an
alternative reality game, ARG to draw fans into Gotham
City's pretty atmosphere. So providing an
interactive experience that builds intrigue
for the film. So these immersive strategies showcase how marketing can
go beyond traditional art, creating memorable
experiences that engage audiences and deepen their
connection to a movie Marketing campaign
for Ex Machina ingeniously played with reality, creating a Tinder profile
for the AI character, Ava. This stunt was launched
in Austin, Texas, just before the film's premiere at Shaw out South by Southwest, catching users'
attention and hinting at the movie's themes around artificial intelligence
and human relationship. Those kind of creative tactics are not limited to
large blockbusters. Right. Low budget or film
paranormal activity has famously used clips of terrified audiences a
screens its trailers, creating a pair of mystery and genuine fear that
intrigued viewers. Similarly, I'm still here
played on Joaquin Phoenix, powered by blurring the line
between reality mans leaving audiences curious about whether his mentor or ablin was real, which intensified the
public's interest in the Fox documentary. Foreign films, however, face
unique marketing challenges, often lacking the benefit of familiar stars to
draw audiences in. For example, Gozila Minus
one became a major success US setting record as the highest grossing
Japanese film in US history, released on November 3, 2023 to celebrate the 70th
20th of the GzillaFranchise. David Edward and his team recognized its potential
appeal to American audiences, working closely with
Soho International. They translated and adapted Japanese trailers and
holsters for the US method that preserved the films
authenticity while ensuring accessibility for
English speaking viewers. To elevate the experience, the marketing team created
additional materials, specially for IMAX, fody MA, fody X, and Darby
cinema releases, producing high quality
posters and teasers aimed at enhancing the
film's visual alloy. This careful blend of localized asset and
international marketing survey helped bridge cultural allowing Gozilla minus one to become
an international it. The success exemplifies how thoughtful marketing can
amplify a film's reach, even without the
familiar faces or eye budget often relied upon
in mainstream US cinema. Digital marketing
was essential in building momentum
for Gozillas minus one in the US to tap into
a dedicated fan base. The marketing team
partnered with popular online outlets like
IG Hen and Corridor Digital, ensuring that the film washed audiences
already invested in Jerre Ponte social
media channels dedicated to the film
played a big role as well. Frequently sharing clips
from the Gzilla franchise to stir up nostalgia and excitement
among long term fans. The anticipation grew
further with a high profile US premiere in Los
Angeles on November 10, where director
Takashi Yamasaki and lead actor unskeKamiki
were in attendance. This was followed by an early access fan
event on November 29, which kept fans eagerly engaged until the
official release. The films US released
on December 1 in 1,800 theaters marked a
significant shift from previous Gzilas films, arriving in US theaters shortly
after its Japanese depot. This close release gap
was intentional aiming to maintain the film's momentum while interest was still high. Confidence in the
movie's appeal, the team decided not to require theaters to commit to
a specific run length, trusting that strong
Box office performance would keep it on screens. Their strategy effective.
Within two weeks, the films expanded too. Resulting to it 510 Theaters, a testament to its broad appeal and sustained audience demand. This success was further boosted by the release of
GI Minus Color, a black and white
rendition of the film, which brought a fresh, visually compelling
experience to theaters, generating new excitement with dedicated thrillers
and boosters. Further capitalize on
the film's popularity, the marketing team launched
for your consideration, FYC campaign,
specifically aiming for recognition in the best
Visual Effects category at the Academic Award. This final marketing push not only celebrated the film's
technical achievement, but also sought to secure prestige and draw
in new audiences. We might appreciate
the film's artistry. This strategy culminating in an academic Award
nomination for Best VFS, which brought the movie even more visual
visibility and rounded out a highly successful
multilayered marketing campaign for Gozilla Minus one. The US success of
Gozilla Minus one a Lighthouse Smart
multifaceted marketing can build essential Word of Mouth eye from strategic
digital partnerships and immersive social media to early screenings and innovative
theatrical releases. The film's campaign
showcased the importance of connecting with audiences
across multiple platforms. Making a film is
an exhaustive and so it's vital that when
it's finally completed, it reaches viewers who
will appreciate it. Marketing therefore, shouldn't be seen
as an afterthought, but as a critical part
of the film's journey. Marketing is crucial because even a great movie can
only be recognized as such by an audience if they are aware it when the campaign
has done its job, it's time to shift to distribution where
the film is finally brought to its intended audience in the manes segments
of the course, we will dive into the ins
and outs of distribution, exploring how to get
a completed film onto screens for audiences to
experience, see you there.
12. Distributor: In our previous lesson, we looked at marketing. In today's lesson, we look at
final stage of filmmaking. We'll make references to entertainment lawyers,
Melissa, Degodig, Theatrical Booker, Susan,
Jacobsen programmer Jake Izgar. Getting a film in front
of an audience involves two stages distribution
and exhibition. Film distributor gets a film into different exhibit settings, whether it be a theater, TV streaming services or DVD. Exhibitor wa owns
these platforms where the film can
be shown as such. Distribution does not just pertain to getting a
movie into theaters. It includes anciliary market
where a movie can make money for years after the
initial theatrica release. Since the Paramount
decision in 1948, studios could not own
the means of production, distribution and exhibition for most studio meant selling
off their theaters, but that distribution
has recently expired. So some studios once more
getting involved in exhibition. For many films and filmmakers, landing a distributor
is by no means a given. They must navigate the
challenging process of finding distribution. Distribution begins
with accusation. This is where a film ends up in a distributors in other words, the distributor
obtains the rights to a film from its copyright order, which is typically a
producer or studio. These deals outline
what territories the distributor can operate
in and for how long. So without any distribution, it isn't possible to make any
of the films budget back. So it's a good idea to have distribution
in mind earlier on. Susan Jacobson, no you really have to have a
plan from the outside, just telling a story that
you always wanted to tell. Yes, that's wonderful. Does that mean that it
needs to play in theaters, especially since the pandemic? Probably not, because an
empty theater is a sad place. A film can secure a
distributor when it's still in development
or preproduction. This is referred to as
presale distribution, a guarantee from a
distributor that they will acquire a
film upon completion. So this typically happens for
movies that are big stars or are sequel to Big E.
For more on pre sales, check out our previous lesson on development in this course. So for Big Studios, distribution is
typically done in house. Disney, for example, has the Waltz Disney Studios Motion Picture distribution Zab ecobsen explains that if a
studio makes a film, they are going to distribute it themselves or they already have a deal in place to co distribute
it with another studio, another big production company. In the studios, meanwhile, will have to shop their films around to multiple
different films. Independent filmmakers have
a few different options to try to get
distribution festivals, film market, sales agent,
and self distribution. The filmmakers, we typically utilize a combination
of these strategies. Most distributors are only present at early
prestigious festivals, such as the Big five, Venice, Kings, Berlin,
Toronto, and Sundance. They are buzzy themes
that get audience or critical attention
will be approached by distribution
companies. Film market. Fam markets are the
primary purpose of selling a film
to distributor. Sometimes these markets occur
with a larger festival, such as King's Market DFM. But there are others
that stand on their own, like the American film
market and at the books. Many films bought at
market are not finished, often only in the
development stage. A film market can be a good
route if your film cannot get to the highly selective
prestigious festivals. Distribution reps at markets are called acquisition
executives, and getting their
attention requires a strong brief pitch along with enticing materials like a trailer scene or
collection of steels. Often, filmmakers at festivals and market will
be partnered with sales agents who specialize in selling films to
distribution companies. They will usually represent films at market and festivals, as well as use their own well
established connections. Filmmakers who are not
established typically have to wait until their movie is
finished to land a sales agent. It is possible to reach out to potential distributors using IMDB P. Though few distributors accept
unsolicited submissions, different distributors have
different areas of expertise. So specialize in certain
audiences or genres. Therefore, it is a
good idea to have a target audience in mind when meeting with
distribution companies. If a filmmaker doesn't need
a theatrical release for their movie and is content with a straight to
streaming release, they can target aggregators. Aggregators are
companies that we approach streamers
on a film's behalf, and they do not require
distributors or sales agent. Do, however, typically require either an upfront fee or a percentage of sales,
self distribution. The final option is
self distribution. With self distribution, all avenues of exhibition
are still open, but they will be at the
financial risk of the filmmaker. The theatrical
release is possible, for example, but it will
cost a lot of money, since the filmmaker
will have to cover art, posters, certification,
and more. The filmmaker typically need a sales agent to get a
deal with a TV network. Deals can result in
a lot of profits, but are typically lengthy self
distribution also include posting work onto platforms like YouTube movies or VmeoO demand. These services allow
filmmakers to sell their films directly to consumers
at little to no cost. Once a method of
distribution is procured, a filmmaker must then
decide on license nearly all independent
distribution requires some form of license. This is an agreement
between the creator or right owner of a film
and a distributor with set terms for compensation
and duration to best navigate this process using an entertainment
lawyer is a good idea. Melissa Degodig explains a role, saying that she can undo
production contract for independent
films and she can form the business entity
that usually owns the film and enters into all the contracts on
behalf of the filmmaker. So that registering
trademarks brand names are huge part of what she does. She also register copyright
once the film is in the c. And for screenplays, of course, she also register the script with the copyright
office and work with a lot of creative
people across the for major studios
with their own in house, distribution licensing can
be more straightforward, since the right stay
within the parent company. However, distribution
licensing can take many forms for
independent filmmakers and smaller production companies before entering into any kind
of distribution agreement, the producers of a film
need to ensure that they have all of the clearing
rights for the project. Dagodig explains that process. What work involves is reviewing the screenplay and
reviewing the film to make sure that
there's nothing in it that could trigger a copyright
infringement lawsuit. So, what could that be? Strangely enough, for example, it could be like you
have a building. A lot of people don't realize
that that buildings like the Disney Concert Hall can be subject to
copyright production. Moreover, there is
trademark issues that could trigger infringement
lawsuit as well. That could be like you have the brand name of a store
appearing in the background, and that could be
something where you have to get a license to
have that name appearing. So there's a lot of intellectual property issues
that need to be spotted. Larry Wright also means
having a firm grasp on the chain of title for all the IP involved
in your project. Lego explain that chain of title is really the way that
you prove that you own all of the rights that
you are representing and warranting that you
do on into the film. So that comes down to
contracts with all the talent, all the above the
line below the line, people in your film, making sure that
making sure that those rights track completely with the contracts
that you have, if there are co producers
or investors involved. Filmmaker will
likely have to clear their distribution
plan with them before a licensing
deal is signed. So Dagodig said, there are two main types of
distribution agreements, listen and profit sharing. When a distributor enters
a leasing agreement, they will pay a fixed price
for the rights to a film. A lasing agreement
is for circumstances in which the distributor
is distributing the film. Usually on a reduced fee basis. And then the production
company will pay for distribution expenses like print of the film and advertising. And what's key in that type of distribution agreement is you want to make sure that you limit what can be counted as expenses. And if you don't limit that, there could be very little
left for the filmmaker. Profit sharing
agreements mir where a distributor get a percentage of profit of cured by a film. This is typically anywhere
between 10% to 50%. Dagodig explained that while it might take more money
from the filmmaker, it may also incentivize
a distributor to maximize the film's distribution and profit with a profit
sharing contract. That is also going to be a
percentage of something, and it all matters
how it's defined. So it really doesn't
matter what you call it. Defined terms and contracts will be in capitalized letters. And what always matters is, what are the details
of that definition? Like, what expenses does this person get to take
out before they pay me? And how do I limit
those expenses? So I get more money. That's what is crucial. Licensing agreements may also differ based on the type of
distribution being offered. Primary rights refer to
theatrical releases, whereas secondary rights
refer to everything else. A licensing deal may give
primary right to a distributor, but not secondary
rights or vice versa. Distributors typically
want all of the rights, but sometimes it can be strategic to withhold
certain distribution rights. So you can negotiate down the. Distributors usually also want their license to be exclusive, meaning they will have the
sole right to distribute a film in a specific territory for a given period of time. A distributor will
pay more for this, but it may also limit
your film's exposure. Non exclusive right means multiple different
distributors can release in the same territory. For example, a film may be licensed to multiple
TV networks. This kind of deal, however, can be trickier to negotiate. A license agreement
will also dictate a term length. A term lent. In other words, how long the distributor will have
the rights to the fi. These terms are often lengthy up to 50 years before
signing a licensing deal. It is important to do
your own research, make sure the distributor is willing and able to
market your film. But at the same time, won't overspend and at the
film's profit margins. This means looking
at the distributors track record with prayer frames. International
distributors will try to get a film into
markets around the world. National distributors
meanwhile will take the right for a film in
their specific country. Second run licenses will then negotiated to reach
a global audience with a license to complaint. It's time to deliver
your film to exhibitors. An Exhibitor needs the
necessary data to show a film. Typically, this
comes in the form of digital cinema package
or disappears. Highly resolution
files that allow an exhibitor to show a film
at its highest quality. Include audio,
video and metadata files that are
tailored for vision. These files are formatted in
accordance with society of motion picture and
television engineer standard for consistent playback
from theater to theater. Usually, creating a
DCP is outsourced is outsourced to a company which
specializes in the process. If a movie is going to be
shown on actual celluloid, its wheels will need to be
delivered to the exhibitor. Bios are the real retail
aspect of the film industry. In other words, they handle
showing a film to the public, and this can take many forms. Jack Iska explains Exhibition can mean plenty of
different things. Like, think of those
FBI labels in front of old VHS tapes about public exhibition is not allowed unless you
have that right. It could just be somebody
getting a projector out at a bar and putting on a movie that is
literally exhibition. You're putting something out there for other people to watch. As far as theatrical exhibition, it's just a you get movies and play them on
screen for audiences. Distributors typically will work closely with theatrical bookers, negotiating when and
where film will be shown. Jacobson explains the role that have to determine when
it's going to happen, set the open date and figure out the theatrical strategy how
wide is it going to go? Where is it going to play? Coordinate Q and hey, negotiate the terms
and conditions, send all the marketing
materials to the theaters and make
sure that they got them, that the film is properly
listed on their website. Make sure that the
distributor is doing what they said
they are going to do, that they are working
to promote the film on their end and then do
the collections at the. They will also
decide on the split, which refers to how much E 30
will make from the profit. So distributor relationship, outstanding contract
with fixed percentages. Jake Izgar explains that a split is negotiated on
the outset often, or in some cases for
major distributors, is Chain has ongoing
deals with theirs and some splits change after a film has earned
a specific amount. Scale is when if a theme makes X amount in its first
week or second week, then that percentage is set. And then as the film
continues to play on screen, the percentage can decrease. When it decreases, I mean, there is more favorable
to the theater. So generally speaking, post run percentages
can run between, let's say, on
average, 50 to 60%, where that 50 to
60% will go back to distributor on the alternative
side or in the side, you will realistically
a 35 to 40% split where that's 35% 40% is what's going back
to the distributor. That also could be why you see certain films play
at certain theaters. I know this could
gross in this city, but specifically on this
screen in this city. So distributors might want to. A film's window will
also be decided. This is the amount
of time a film is available on specific
media technology. For example, Disney
Frozen was released theatrically in November 2013 on DVD in March 2014 and deported
on ABC in December 2016. Jake Izgar explained that, how long is this on screen before it's available
by other means. Other means being
digital renter, digital down and others. And then there is
also beyond that, when can this be available
on streaming site, which is another
secondary window where the producer is paying a passive amount of an X amount of dollars to subscribe
to the streaming service. This streaming service has this thing that
people normally press play on it and maybe
watch it while they are doing laundry or
doing some other thing. Any way they want to view it. So a day and date
release, more rarely, films may also utilize a
day and date release where it premieres on streaming the same day it's premieres
theatrically. Occasionally, a film
will come back for a second round to celebrate anniversaries or big award wins. Oppenheimer, for example, did a limited release after its
numerous academic award wins. Theater windows have
been shrinking, especially for mid
and low budget films. This is largely thanks to proliferation of
streaming services. Jacobsen explains, especially
now since the pandemic. People don't go to
the movies as much. So for a film now toward
a theatrical release, it really has to be up to now. There are a film
different there are a few different kinds
of theatrical releases. Bigger movies will typically
have a wide release, meaning playing at
over 600 theaters. If a film plays
under that number, it is considered a
limited release. Films may begin with a smaller
release before it expands. This is referred to as a platform release.
Platform release. Platform releases
will typically play on play only in New
York and Los Angeles. This build word of mouth and can create special for
a wider release. But if a film doesn't perform well during
a platform release, it may just continue as a
limited theatrical run in. Exhibitos must be strategic
about their screenings. If a film opens too wide, meaning in too many theaters, then the audience
may be spread thin. Exhibitos will often pressure distributors as they
decide on a release date. For example, theaters
will typically not want multiple highly anticipated film to be released on
the same weekend. If a theater does not want to screen a film on its own di, a distributor or
filmmaker may for wall, meaning they will underwrite a certain number of screens to ensure a film gets released. This removes any financial
risk for the theater. Jake Izgar says, If you want
to just buy out the screen, if you're intrepid enough, if you are a hotter, if you
know what you're doing, then like for war why not
like also get people in there's plenty of
films that have succeeded that way or started
that way, rated film. Before a film can be
exhibited in many US forums, it must be rated by the MPA. A film's rating can affect how wide of a reach
it will have. Most blockbusters
will try to avoid an R rating because it will
limit family audiences. Instead, they will aim
for a PG 13 rating, indicating that almost all
audiences are welcome. G and PG ratings typically indicate a movie is made
for families and children. NC 17 rating Mewi can
severely cut down the number of theaters or films shown in
as happened with showgirls, a big budget film that ended up with a relatively limited
theatrical release. Today, exhibition is evolving rapidly due to shift in
the industry as well, as well as audience
viewing patterns. Final thought. Distribution may be the last step in the
filmmaking process, but it is certainly the list. Distribution in the mind
from the beginning will help ensure your film gets by as
many people as possible. Distribution requires
a lot of planning, and you can start that learning at the development
stage of the movie. That's all for this course on professional filmmaking
master class. Now, you have all
the tools to take your masterpiece from
script to screen.
13. PROJECT: For this project, you apply
what you've learned about pre production by using the production document
provided in the course asset. This document are
essential tools used by industry
professionals to organize and streamline the
filmmaking process steps to complete the project. Download the document, access the production document
provided in a course asset. This includes templates for a script breakdown, shortlist, storyboard, production
schedule, a court sheet two, customize for your film. Use this document to create
pre production materials for your home film idea or a
scene you'd like to produce. Be sure to include a detailed script, breakdown, a short
list for at least one scene, a storyboard to
visualize key moment, a basic production schedule, a completed call sheet
for one day of filming. Once you've completed
the document, take a clear screenshot
of your work. You can include a screenshot of your entire folder showing all the completed document or highlight
individual document. Upload to the project section. Submit your screenshot in the project section
of this course. What to keep in mind? You don't need a fully
polished project. This is about applying the process and
getting on experience. Creativity is encouraged. Feel free to use your
unique film idea or adapt a favorite scene
from an existing story. If you encounter any challenges, refer back to the
lessons to reach out in the discussion
section for guardians. I'm excited to see how
you bring your vision to life using these industry
standard tools. App filmmaking.