Powerful Hospitality Marketing for Hoteliers and Tourism

1. Welcome To My Class!: Welcome to my hospitality marketing class. My name is Marcel and I'm leading you through this course. I have been working in the hospitality industry for almost 30 years, mostly the capacity of an executive chef. So working closely or within the food and beverage department. And I was very closely connected and related to the sales and marketing department because marketing of our restaurants, marketing of food and food concepts belongs also to hospitality marketing. But there's much more to talk about when it comes to hospitality marketing. And we're going to talk about in this class, and what will you actually learn? What will we cover in this class? We will cover the following. In part one. I will let you know what the hospitality industry actually is and what hospitality marketing is all about. In part two, we covered ten, generally, hospitality marketing towards you should consider in your business. In part three, I will share with you brilliant ways to boost your bookings. In part four, we are talking about hospitality marketing concepts, and I give you four examples of hospitality marketing. It's basically, in part five, we are covering hospitality marketing and your content marketing strategy across all marketing channels as is also very important. And then part six, we're going to wrap it up. So at the end of this class, you will have learned a great deal about hospitality marketing. And you have learned about all these topics we have covered in this course, which will then enable you to improve your revenue, to improve your business, to make your business grow, and also to increase your market share. 2. What is the Hospitality Industry - An Introduction: What is the hospitality industry? Let's talk about this for a moment. The hospitality industry is a broad category of fits within the service industry. That includes lodging, food, and drink service, event planning, theme parks, traveling, tourism. It includes hotels, tourism agencies, restaurants and bars. And what is hospitality marketing? Everyone is a consumer of hospitality in one way or another. Whether you're a restaurant lover, irregular at your local pop on a Friday night, or a keen traveler who regularly staying in hotels. We all consume the hospitality industry. But did we actually may recognize, right, consumer behavior and attitudes have changed drastically over the last few years. But just one example being the rise and people choosing vegetarianism and veganism, e.g. the food and beverage segment of the hospitality industry has had to positively react to this change in behavior to ensure a sustained business. This continued demand for a modernized approach means more than ever, those in the hospitality industry needed well executed marketing strategy in order to adapt to the changing behaviors of consumers and offer something different. In an ever growing market, Hospitality marketing looks at how different hospitality industry sectors, e.g. accommodations, food and drink, tourism and travel. Develop marketing strategies to promote their products or services. Residing in an increase in revenue, hospitality marketing helps advertisers and Trevor, restaurants and consumer services bring awareness and consideration of their products and services to consumers. Hospitality marketing strategies can play an important role in helping brands drive customer engagement and stay top of mind. And now let's talk about why the hospitality industry is so important. Since the hospitality industry mainly focuses on creating and maintaining positive customer experiences and relationships, marketing becomes an important part of enduring the industry's success. If you want to attract more customers to your hotel or travel business, you need to efficiently advertise on different digital channels. And B, where your niche audience actually is, the hospitality industry is mostly made up of tourism. So a consistent brand identity is really essential here, marketers, one-to-one Judah that brand awareness exists so that consumers will use their services repeatedly. What do hospitality marketers actually do? Marketers make sure information on hotels, resorts, and restaurants is easy to find an up-to-date. They can do this by buying, add space on relevant travel sites, e.g. creating an engaging website, of course, and collaborating with other non-competing hospitality services in the same market. How is the hospitality industry today, there's a renewed sense of adventure for consumers. This comes at a time when the hospitality industry is changing, meet consumers needs. Today there are more consumers focused on not just going on adventures and seeking new experiences. No. But they are also thinking about the larger impact of their activities in areas like health, wellness, and the environment, e.g. with these new considerations, consumers are re-imagining how they dine out, spend leisure time, and travel as the word adapts to hybrid work models. Explore sustainability travel options, and considers plant-based mirrors. 3. 1. Chat Bots: In this part, I'm going to give you a ten general hospitality marketing tweets which you should consider if you want to improve your marketing. So let's get started. Number one, improve your customers experience and satisfactions with the use of chatbots. Chatbots can be used to improve the customer experience and a number of key ways and form a big part of many modern hospitality marketing strategies. These bots allow for rapid responses to customer questions regardless of stuff availability and can provide support for multiple languages to this technology can be used during the bookings stage in order to offer support and encourage completion of bookings. Bots may also be able to upsell and cross-sell, potentially helping your business to maximize revenue. And we all have experience with these so-called chat bots. Me, e.g. if I book a plane ticket or do a reservation on a hotel booking website, then sometimes you are referred to these bots are automatically diverted. You rarely talk to a human being anymore. And there's a little downside to that because the technology actually has developed greatly already over the past few years, but still there is a lot of improvement to be made because I know when I have certain, certain problems or issues, the chatbots are not really able to, sometimes, or most of the times when it really specific issues and problems to deal with that problem and find a solution. So there is, I think the technology is great, but there still needs to be a lot of improvement done. 4. 2. Voice Search: Number two, voice search as the next generation of web users prefer communicating through voice activation. This can be a great opportunity for the hospitality industry. Voice such as the type of voice control and recognition technology that primarily works with tablets, smartphones, and other similar devices. And in fact, there's marketing trend could sooner eliminate the need for internet users to press buttons or type their search queries. Online. Hotel guests can book a hotel room via their smartphone by just speaking to the device. They can even control the rooms functions such as lights, music, or heating through voice search. It is expected that more online marketers will start investing money into this new trend in the near future. And I think this is also something very nice, useful, and convenient if you can do that with your voice that just simplifies the process and makes it much more easy and convenient customer experience. 5. 3. Customer Experience Marketing: The next tool is customer experience marketing. In the competitive world of the hospitality industry, customer experience is essential and gaining loyalty. We all know that. Keep in mind that providing excellent customer service on its own doesn't always reside and direct profits. It is crucial therefore, to develop comprehensive costumer experience marketing plans to meet the needs of your hotel or traded company to generate healthy returns and a steady stream of returning clients, you must compile analytics from online customer testimonials on review websites. This will provide you with a wealth of information about your customers preferences, how your company can do better, and which factors lead to future conversations. Yeah, that's actually very clear. You collect information, feedback, and stuff like that from your customers. And then you analyze them and you will look for certain behaviors and patterns and that will help your future marketing. 6. 4. Personalization Marketing: The next tool is personalization marketing. Personalized marketing allows companies to deliver individualized content to target customers through the use of automation technology, and data collection. The goal of personalization marketing is to engage potential costumers by communicating with them as individuals. That's actually very important for terrorists and two operators, it's important to personalize their services for their guests and clients through targeted e-mails. E.g. targeted e-mails can be sent to potential customers whenever an upcoming discount is offered by the travel agency or hotel. Personalization marketing is one of the most direct hospitality marketing strategies you can use to establish a more personal relationship with your customer and encouraged them to make a return visit. And I think this is very important. We all know that how this is actually what the entire hospitality service industry is about. It is about personalized service making the guest few special. This is really also where the, where the word of mouth starts to spread. I can tell you this from my own experience working in the kitchens. If a guest laughed the Mir or the food, they will spread the word of mouth very quickly. And this is always the best marketing. 7. 5. Artificial Intelligence: The next tool is artificial intelligence, are commonly also known as AI. Artificial Intelligence has the ability to streamline processes and provide valuable insights. Most online hotel rooms seekers tend to use aggregator websites to book their accommodation through. While some may land on hotels homepage, but leave without any bookings. Therefore, on most cases, users would prefer to speak with hotel staff without having to enter preferred dates and check in details, which can be quite time confusing. By using artificial intelligence chatbots on your website, you can provide personalized service and develop a robust system. Thanks to AI technology, your guests will even be able to place the room service requests through your AI enabled website, which will surely save your hotel staff time. 8. 6. Influencer Marketing: Tool number six is very important. It is influencer marketing. Influencer marketing is fast becoming a great opportunity for hospitality marketers to remain relevant in a highly competitive industry, which it surely is. Influencer marketing is a digital version of traditional word of mouth for increasing hotel brand awareness and generating direct bookings. By using this strategy, you can reach a much wider audience and attract more customers to your tear or travel business through credibility and trust building among consumers, e.g. your influencer marketing campaign can be specifically aimed at young people who are increasingly choosing Airbnb services over conventional hotels. You can engage your potential customers with authentic content that doesn't sound too brand oriented. Yes, of course, influencer marketing is becoming more and more important these days. And I remember also that in my previous hotels we use them from time to time. So we had people who had traveled channels on YouTube, e.g. or big accounts on Instagram with a lot of followers. We invited them to our hotel. They stayed a couple of days. They did there filming and stuff. They put these videos on YouTube or they put their pictures on Instagram. And this really helped to boost our bookings. 9. 7. User Generated Content: The next tool is user generated content. User-generated content is created and shared by online end-users. It can come in different forms such as testimonial, it's comments, forums, blog posts, and social publications. To just name a few. When a prospective customer looks for your brand's content online, he or she will normally read the costumer reviews about your company. On other websites or social media platforms. If you implement user-generated content correctly, you will be able to increase your brand awareness significantly. This strategy will also help you get more room bookings. One effective ways to encourage your guests to share their experiences on social media. To do this, you can run contests, create brand hashtags, or create photo opportunities at your hotel. We have also done this, I remember. And this strategy is already in place for quite a while right now, user-generated content is, in my opinion, one of the most important marketing towards and also is influencing the perception and the opinion and eventually the behavior of other potential clients and customers. What I do when I am not sure about a certain hotel, I go through customer reviews and I know from my experience how many general managers actually a very, very sensitive to a customer reviews. There's a good side and a bad side to it. I think the majority of people give an honest review. You have some Troy to give very, very nasty in bad reviews. But I think that's on purpose. But of course, the reviews can vary because every guest is different. Every guest is a different human being. They have different needs, different aspect take expectations, different ones needs, different desires, different feelings, different world view. This all plays a role when it comes to reviews. And that's why you have sometimes very, very good reviews and then sometimes very bad reviews scenario and you scratch your head and ask yourself, why is that? Is there an inconsistency in our service or long story, short, user-generated content is very, very helpful in general, because it is direct feedback from the guess and you can use that, of course, for your marketing efforts. 10. 8. Augmented Reality: One of the most interesting marketing towards is augmented reality. This is the next tool I want to talk about here. This tool works by altering one's perception of the physical surroundings through the use of computer technology. Augmented reality allows hospitality businesses to change the way their clients perceive the environment they're in. Hotel rates, e.g. can say rooms online by enhancing their features through AR. Ar is augmented reality. There are hundreds of ways you can entertain your guests through augmented environments, such as allowing the guests to see virtual depictions of their favorite celebrities in the hotel, e.g. you will also be able to use this tool to send virtual keys to a guest through their smartphones. 11. 9. Video Marketing: Tool number nine is video marketing. Travel industries and hotels can use video marketing to engage their target audience from YouTube videos, Instagram, or Snapchat, to going live on Facebook, even gaining brand exposure and capturing the attention of your audience can be done through written content, of course. But in order to engage them instantly, why not give them easily digest with videos about your hotel or resort? Because a picture says more than 1,000 words, right? E.g. you can use video marketing to capture the relaxing moments. Guess can enjoy a new hotel facilities. Keep in mind that you videos or photos must be very high-quality in order to attract customers. The range of options available to market as is almost endless, from live streams of hotel activities to promotional videos highlighting your hotel features and interviews with customers, sharing their experiences. All that can be done. The growing prevalence of 360-degree videos also opens up greater opportunities to fully immerse audiences. And this is what somatize do or have been doing already for quite a while. They have 360 degrees videos of their property on their websites where you can check out their restaurants or the lobby or the surroundings. It's quite nice actually, it gives you a great overview of certain things if you're curious and want to learn about the hotel, because this also will influence your decision whether or not you eventually book this hotel, right. 12. 10. Remarketing: The last tool is remarketing. Remarketing, this marketing tool involves targeting potential customers who have already view to your website are shown interest in your services. Remarketing is a way of re-engaging people who have spent time browsing pages on your website, but without booking a room, you can use this tool to reconnect with those who have visited your site and offer them a discount to encourage them to return. E.g. you can set up this strategy through Google Analytics by the users, demographics or interests. It is also possible to filter these searches to collect the information you need about the people who visit your website. Yeah, and I think this is a very smart tool to use because it's technically, of course possible to see and track the traffic you, your website has received, dry it, and then you can throw your analytics three, analysis, really pinpoint and find out which customers yeah, you want to target again. And so I find that a great tool. 13. 11. Bonus Tip: Here is a bonus tip. You want to connect to travel agencies to increase your bookings. Travel agencies are one of the most vital distribution channels within hospitality marketing. In recent years, the amount of travel agencies has increased enormously. This enables customers to search online for travel products or services rather than going to individual company websites. Therefore, it is of utmost importance to partner up with travel agencies. Now, the competition is highly fears in the hospitality industry. Using the right marketing towards plays an important role in helping you succeed with all the hospitality marketing strategies I just mentioned, you will easily be able to reach out to a wider audience by utilizing a variety of digital resources. Marketing plays a crucial role in helping businesses to maximize bookings and revenue. It is the main way in which those in the hospitality industry are able to reach out to potential customers, conveying their unique selling proposition and brand values. 14. Enhance Your Word Of Mouth Marketing: In this part, I'm going to show you some ways, some brilliant ways actually, how you can boost your bookings. But first, I want to give you three reasons why it's crucial for today's companies to have the right hospitality marketing strategy. Number one, because you want to enhance word of mouth marketing. This is very important. To some extent, many hospitality businesses will already have a customer base made up of former clients and guests. However, by embracing the correct hospitality marketing and advertising strategies, modern organizations can ensure that they are taking full advantage of the opportunities for better brand awareness. For instance, social media advocacy campaigns can encourage former guests at the hotel to leave reviews on a social channel that drives new visitors to a location. Restaurant costumers can add testimonials to local review forums. For years, hospitality companies have relied heavily on word of mouth, marketing and social proof to drive business success. And hospitality marketing strategy stokes the flames of these already effective campaigns. 15. 1. Outshine Your Competition: Reason number two is you want to make sure that you out shine the competition as the hospitality industry changes with mobile apps, Airbnb and Uber, Eats, among other things. Companies need a new way to differentiate themselves and outshine the competition. Hospitality marketing is an excellent way of highlighting the unique selling points of your organization. For instance, you could let your customers know that you offer the best possible customer service by publishing case studies, reviews from your most satisfied customers with an offline marketing campaign, you could even show people around your premises and let them see for themselves firsthand that they are going to get an unforgettable experience with you. E.g. an online competition for the chance to win a free stay at a hotel. Both gets people talking about the business and gives you some excellent user-generated content to share in the form of a review from the winning party. 16. 2. Adopt to Landscape: Reason number three, because you need to adapt to an ever-changing landscape as digital marketing trends continued to evolve, the businesses that thrive are the ones that can stay ahead of the curve. Creating a hospitality marketing strategy forces businesses to audit the existing promotional practices and make changes based on what they know that customers need with a competitor analysis and insight from a professional branding company, you can optimize your strategy and make sure that your marketing campaigns are sustainable. For instance, around six out of ten customers choose their hotel based on the information they find on the web. Content marketing strategies could help to answer any of these pressing questions your clients might have. However, if you're silent online, you may be increasing the risks that your target audience looks elsewhere for accommodation. 17. How to Improve Your Hospitality Marketing Plan: Now we're going to talk about how to improve your hospitality marketing plan. There is no one size fits all Guide to the ultimate plan for hospitality marketing management. However, there are certain elements that fit well into virtually any marketing plan. If you are upgrading your campaigns and time for the new year or you're ready for a brand, refresh, then it's best to start your hospitality marketing strategy with the basics. 18. 1. Start with a Sensational Website: Here are a few things you really need to consider when it comes to exceptional hospitality marketing management. Number one, you want to start with a sensational website. It's highly unlikely that you don't already have a digital site to your marketing campaign. But if you don't, you're missing out on a vast selection of potential customers. The first step and going digital is building a website that speaks to your target audience. We all know that the idea is to create a site that S welcoming and appealing as your hospitality business, guests need to be able to picture the delicious mere they're going to enjoy at your restaurant. The included the night they're going to have in your hotel, include as much branded photography as possible. And if you can invest in a professional video to remember, your site has to do a lot more than just look great. It also needs to work correctly and make sure that your content is clear and easy to navigate. 19. 2. Don't Try to Target Every Single Person!: The next thing is, don't try to target every single person. You must understand that not every person is your target audience. Every individual is different. Let's take an example. Imagine you own a resort and you want to promote stay cations. You can reach out to adventure enthusiasts with a proposal for a staycation. They will not be ready to spend days inside the hotel room. They love the outdoors. It will be a waste of time and effort. Be clear about who your audience is. Since you are taking this time to re-evaluate your efforts, you should try to niche down to rethink who is suit your brand perfectly, and vice versa. Because when unit shut down, you make content marketing a lot less complex for yourself. Now, you can focus on one segment and create content, keeping their likes, dislikes, and personalities in mind. Niches also help you solve the problems of your audience and a more precise and elaborated manner. 20. 3. Establish a Great Social Presence: You want to make sure that you create a great social presence. Social media has become a crucial part of many marketing strategies for almost every industry now, the hospitality sector where the connections you make with your customers or vita, it's particularly important to have an effective social media presence. Find out which channels your customer use the most. Visual channels like Pinterest and Instagram. Particularly useful for hospitality brands like hotels and restaurants because you can show off your food, your rooms, and other exciting experiences. Look at Airbnb is Instagram profile, for instance, it's packed full of amazing places to travelers can visit. 21. 4. Manage Your Reputation: The next thing is to manage your reputation, as mentioned above, in today's digital world, many customers rely on word of mouth and reviews to make decisions about which hospitality companies they should work with. Hospitality brands are all about experience and customers are more likely to trust your opinions of other people they resonate with when it comes to choosing an experience that's right for them. But you can control what people say about your organization. You can take steps to manage and protect your reputation. Check out what people are saying about you on review sites and respond to negative testimonials with offers to correct the issues that you are customers describe. Don't forget to encourage you a happy customers to leave positive reviews too, so that you can drown out any negative comments with satisfied clients. 22. 5. Educate Your Guests with Content Marketing: The next thing is that you want to educate your guests with content marketing. Content marketing is easily one of the most valuable strategies to add to your hospitality marketing plans. With content, you can enthuse and engage your audience while simultaneously improving your chances for better rankings in the search engine result pages. The key to success is making sure that you choose the right content to share. Keyword rich, informative content that speaks to your target audience is best for improving your chances of sales. Very good blog pages are packed full of useful content, like interviews with hotel directors, e.g. just remember that content marketing as a long-term strategy and not something you should expect to skyrocket your sales overnight, you will need to commit to a regular schedule of publishing, blogs, videos, and other content. If you want to improve your chances of success. 23. 6. Optimize Your Search Engines: Then you also want to optimize your search engines. While there are many ways to connect with hospitality customers in today's digitally enhanced environment, few things are more important than having a strong organic presence. After all, most of the time when your customers start looking for places to eat or places to stay there, turned to their computer or smartphone and search for options. Search engine optimization is your way of making sure that you appear close to the top of the search results when people are looking for words and phrases that are related to you, research suggests that the top reside on Google, e.g. typically gets around 33% of all clicks. 24. 7. Use the Right Keywords: There are many ways you can boost your strategy for SEO, e.g. using the right keywords, a combination of long and short form keywords designed to mimic the language of your target audience, improves your chances of strong search results. It would help if you had keywords, these phrases and words help you defeat your competitors and drank at the top of search engine results, your blog title, its website content. Metadata, URL adds everything needs irrelevant and web placed keyword. You want your website to show up to improve your visibility and get the traction you deserve. Keyword research aids. And doing that, keyword research helps you identify what your audience is searching for. It is also a great tool to figure out your competitors keyword games. Use that as a basis to create an advanced action plan. Make sure to use a balance of low competition and high competition keywords. You can try ranking for high-value keywords. But mostly it will be in vain. It is because the competition for popular keywords is generally really high. This the right mix to see where your website lions on search results. You can use a Google rank checker. After analyzing, you can direct your content marketing efforts to a more high yielding path. 25. 8. Get Backlinks from Relevant Companies: The next one is getting backlinks from relevant companies, reach out to appropriate people in your space and ask them to link back to your business or link back to yourself with a guest post on their website. 26. 9. Try Influencer Outreach: Next, try influencer outreach on your hospitality marketing plan. Influencer outreach has proven to be a fantastic way to outshine the crowd and offer valuable content to your audience. We have talked about it already. Getting an influence on board has more benefits than just promoting your content. It helps in building more connected relationships with the audience. Bonds with your customers are too precious to half and facing a downturn. After all, there, your support system, people are more likely to get attracted to a brand offering personalization, influencer outreach is the perfect solution. You could choose a micro influencer, a macro influenza, or even a celebrity. But before you do that, filter out the best ones out of the lot. The first step is to find out who will fit well with your content. You can do this by defining the purpose of your outreach. Then be vigilant about their reach and engagement. And influencer might have several thousands of followers. But if the engagement is dead at where the Zoloft the entire purpose, once all the formalities are done. A holistic strategy to promote your content. Yes, it is a time-consuming process, but the enhanced ROI, return on investment, when it is done, where makes up for it? 27. 10. Hospitality Marketing Concepts Part 1: In this part, I'm going to share with you some hospitality marketing concepts. If hospitality marketing concepts, this seem like a little too much for you to grasp than it might have to get some inspiration from other organizations that have already neared their hospitality marketing strategy. To help you find your marketing Muse, I've put together three examples of excellent hospitality advertising campaigns over the last two years. So let's take a look. Number one, our podcast series, as mentioned, content marketing is a valuable addition to any set of hospitality marketing plans. However, your content doesn't necessarily need to be written to be effective. Podcasts have become incredibly popular and recent years, particularly among customers who don't have the time to sit down and watch a video or read an article. The next ones are online magazines, blogs and articles are a classic form of content marketing for companies of all kinds in hospitality marketing, an online magazine can be a great way to capture the attention of customers who are looking for inspiration on which restaurant to visit or where to go on the next vacation. Plenty of hotels offer a digital magazine that's packed full of useful information to guide your travel. You can learn about the best food and certain parts of the world. Read stories from adventurous contributors and more as you browse through the magazine, you've also got the option to book a hotel reservation for any destination that catches your eye with a simple call to action button. The next one is video marketing. So finally, video marketing has become a crucial part of many advertising campaigns today and is particularly useful for the hospitality industry. With businesses that run hotel's recreational facilities and restaurants, there's plenty of amazing experiences that you can show off through video, through short films of videos, hotels can manage to both showcase what customers could expect from the hotel experiences and highlight unique nature of their brand personality. Similarly, your hospitality brands can use videos for everything behind the scenes tours to one-on-one interviews. Now I'm gonna give you three tips and hospitality marketing and advertising. The hospitality industry is $1 trillion sector. Though there are plenty of people out there looking for their next unforgettable experience, particularly among the millennial generation. There's also a lot of competition for emerging brands to overcome. Gathering bookings isn't as simple as it once was. And the old-fashioned hospitality marketing concepts that used to work for you may not be relevant today if it's been awhile since you've upgraded your hospitality marketing plans, now could be the ideal time to give your online and offline presence the boost they need. So here are some quick last minute tips to add to your advertising campaign. Make sure you are targeting the right audience. What kind of hospitality business are you running? Are you a hotel or restaurant, recreational facility? More importantly, who is your ideal customer? Restaurants appealing to a higher level customers and search of a fine dining experience will need a different marketing strategy. A homely, large type hotel. Before you start working on any hospitality marketing and advertising plans, make sure that you have all the information that you need about your target audience. Remember, you might find that you have multiple user personas to Kayla, too, many hotels appear to different customers of different income levels depending on the room being booked. If necessary, split your audience into different segments so you can make sure you're connecting with your customers on the right level. The more you understand your target audience, the easier it will be to create marketing campaigns that speak directly to them. Number two, don't be afraid to remark that in today's competitive marketplace, it's rarely the first interaction with a customer that will lead to a sale. In fact, for the whole ten segment of the hospitality industry, the abandonment rate for booking rooms stands actually at around 75 per cent. That's very high. In other words, three out of every four people that come to your website looking for a place to stay, we'll get distracted and leave your side. Of course, there are plenty of reasons why someone might leave aside before they have made a purchase. For instance, some abandoned the side because the food delivery arrives at the door while others we want to check for a better deal S where before they commit to a booking. Remarketing is a good way to give your organization a second chance. With marketing campaigns, you target the people who have already visited your website before and encouraged them to return with dynamic, relevant advertisements. Though remarketing campaigns won't always work. They give you another way to connect with your audience. And finally, remember to collaborate. Just because hospitality marketing is a competitive space, doesn't mean that you have to go it alone. The chances are that your hotel, restaurant, or Jim, is located in an area that's surrounded by other businesses and attractions. Getting to know your neighbors and collaborating with relevant businesses is a great way to drive attention towards your company. Consider adding new people to your hospitality marketing plans, e.g. you could partner with a local surf school next to your hotel and run a competition for a chance to win free lessons. Other people you can consider collaborating with include influences, macro and micro influencers, which we already have mentioned earlier, can lead traffic to your website from all over the Internet and improve your chances of gaining significant traction online. 28. 10. Hospitality Marketing Concepts Part 2: How should you approach your marketing to follow in the footsteps of leading hospitality brands, your content marketing should be vigorous. It will keep your brand primed for when things get better and better, business starts booming. The more you keep working on your brand, the more opportunities you will find. If you hit a pause, bouncing back will be challenging. E.g. many hotels grabbed opportunity, decided to transition into becoming in-house workstations for the guests. That targeted group here was those who are working remotely, which is almost everyone having a content marketing strategy and players is necessary to grow. It helps attract a particular group of individuals that you maintain pace and the highly competitive race and also builds your credibility as a brand. Now that you know why you should be focusing on content marketing in the hospitality industry. It is time to learn how. Of course, there are a lot of digital marketing agencies that can help you with the same and more quickly. However, if you are looking for ways to do it yourself, then you need to apply everything that you have learned in this class. Now, we have almost reached the end of this class. So shortly, rapid up hospitality marketing as just like any advertising plan for companies from almost any industry. The key to success is understanding your audience and knowing how to capture their attention through campaigns that encourage trust and loyalty. Hospitality companies can increase their chances of turning existing customers into advocates and maximize the effects of their advertising campaigns. In a world where customers use social proof to decide which experienced that they want to have. With hospitality brands, it's essential to manage your reputation with the tips and guidance in this course, you should have everything you need to start putting your hospitality marketing plans together. Remember, the campaigns you create need to speak to your audience on their level, appear on the right channels and represent your brand in a way that helps you stand out the rest of your competition. The above tricks and tips will give you an overall boost in your hospitality venture. But what you need to understand is that no matter what the decision is, keep your customers at the heart of it. Do exactly what lead to a blissful customer experience. The future after hospitality business depends a lot on how sensible and trustworthy you can prove to be to your customers. Go that extra mile. It will only makes you grow stronger. And it all starts with your hospitality marketing plan. 29. Thank You!: Now it's time to say goodbye. I hope you liked this class. I hope you enjoyed it. I hope you could learn something. I would like to thank you so much for attending it. And I really hope that it benefited you that you learned something useful and that you can also apply that knowledge to your business in order to grow your market and to grow your business and your revenue. If you liked this class ten, I would be so grateful if you could just share one or two sentences together with your rating, because this will not only help me, but also other students in the future. Thank you again. Take care and I'll see you in one of my next classes. Bye-bye.