Positive Impact Marketing Principles

1. Introduction: Are you ready to make a real difference with your marketing? Well, this class is designed to help you do just that positive input marketing is about combining core foundations of marketing with purpose and adding positive impact to your strategy. My name is Bob, and I'm an award winning author, entrepreneur, and marketing consultant. I've been helping for the past 13 years, busy professionals make a positive impact for the strategy and reclaim their time in the process through my company or marketing school. How a unique framework and our podcast has introduced hundreds of professionals and companies to positive input marketing. And together we have learned how to make marketing more impactful, accessible, inclusive, and fun. In this class, you will learn how to identify your main marketing model, as well as how to create a simple impact manifesto, a roadmap that will guide you in making the right choices and creating content that has real value and celebrate your uniqueness. Over 13 years of marketing experience and two companies under my belt, I've learned that connecting with people and actually connecting with their hearts is really the way to make marketing better. You'll learn why positive input marketing is important and find out how these skills can be applied to social media content strategy, the next product launch, as well as pitching your brand and mission to investors and potential clients. You'll also gain insights into how disclose solves a problem that many marketers have, effectively optimizing the strategy for greater impact. So how you ready come and join us? You know what its market to heart's not to brands. Let's go marketing rebel. 2. What Is Positive Impact Marketing?: Hello and welcome marketing rebel. I hope you're okay with me calling you rebel. It's a thing that we do because a generally believed that when you want to market to heart, not to reigns, you're going against the tide. You are being outlawed of rebel. Somebody who goes against the norm to do something great. If you are here today watching this class is because you are ready to do something great. And all I want to do is to get you started with small, simple steps to reflect a bit more on your purpose, where you are going, and how you're going to share this with your audience. This is just a first step and it's a practical one because you get a brand manifesto at the end for yourself. But you might be very new to the whole idea of positive impact marketing and what it is. I'm gonna give you a bit of an understanding and a breakdown of some of the different principles that we use and why it's important. I just realized that I haven't introduced myself route. My name is Bob, and I'm an award winning author, entrepreneur, and marketing consultant. And I've been helping for the past 13 years, busy professionals make a positive impact for the strategy and reclaim their time in the process. I'm also the CEO and had teacher at all marketing school. Our mission is to make marketing human, impactful, accessible, inclusive, and overhaul fun. So I really hope that you buy into our mission, which is making marketing better for everyone. And if you're watching this class, I'm sure we're all on the same wavelength. So keep on watching. Do the homework. Challenge yourself. And I cannot wait to see your incredible brand manifesto inside the project gallery. Let's get started. Today we're answering the age old question, what is positive input marketing anyway? This is one of my favorite ever tweets from the amazing Caitlin. We're going, which says timeless marketing strategy be helpful. This is truly what I want to teach you today with this class, is really understanding that we can make marketing better. Marketing should be human, impactful, meaningful, and fun. We all know what marketing is or what marketing means. It's a series of activities that allow you to foster a relationship with your audience through psychology, storytelling, and a shared mission or goal. But what if we could elevate this definition? We positive input marketing. Positive input marketing. Since we're going to introduce to this today, is a framework that puts psychology, purpose, and impact at the forefront of your overall strategy. What does this mean? In our class, we're actually going to build some of the blocks of positive impact by understanding how to make our marketing more purpose, lead, value-driven, human, and accessible. So you are going to work on your amazing brand manifesto. You are going to actually take some exercises and some reflection points. Because what I want to give you is the first stepping stone into making new marketing. So much better, so much more exciting for yourself and your audience. So I hope you are ready and you are very excited about this because I am. All I can say is make this class begin. Let's get started. 3. Class Project: Impact Manifesto: We are going to start with a bang because we are going to start by understanding what we're going to use together in this class, which is your brand manifesto. Think about it as one page that you can refer to, that you can share not only internally with your team people you work with supporters, but also that you can use to inform your overall strategy to help you really understand how to make sure that you show up in a way that is in line with your values, your vision, and your mission. If you're hearing this and you're like fab, I don't even know what my vision and mission are, then please. Don't be scared. Why? Because I'm here to support your width, actually fearing that one out for yourself. I told you, I got your back. The positive input manifesto is actually built on different levels that we're going to look together for this class. Obviously your brand is a center of it. However, that's not all the rays. We have your mission and your vision, which are incredibly important, as well as the values. They're going to be a big part of how we're going to build this. And your values are going to inform some content pillars that we can build together to give you a roadmap on how you're going to show up online as well. The thing that we're going to look at together as well is overall, how do you want to be perceived? And this is gonna be the first real step, which is the positive impact model that you aren't going to embody throughout everything you do when it comes to your manifesto. This is kinda what the money faster looks like, obviously is very bad. There's nothing in there. And it's gonna be for you to fill with all of your incredible ideas. I also wanted to show you very briefly how you're going to work within your workbook. Because yes, I'm a teacher and yes, I do have a worksheet for you as well. What you're gonna be able to access is a very simple sheets that you can feel that we'll go through all the different points that we're going to cover together. The model, your values, your pillars, your mission and vision. So as you can see, you can go through, and at the end of each lesson, I'll remind you to go back to your workbook and make sure that you fill it with your ideas. Why is this important? Well, first of all, because you've got to submit your project. And secondly, because you've got to create your project. And this is once again what our brand manifesto looks like. I loved the students put their spin to it. So you might change your fonts. You definitely want to change the pictures, the colors, that is totally up to you. However, I want to make sure that you feel every single step of the way within here as well. So that when you're sharing it with us for your camera link or even as a picture or a PDF, we can actually see your whole brand and obviously the impact you're going to make come to life. I want to really see what you can come up with and what you can actually create within your brand and within the mezzanine D as they are going to follow as well. So let's get started. Shall we? 4. Identify Your Impact Model: Have you ever heard that saying that's how the cookie crumbles? While I hope you did, because it can really leads really well into the beginning of our journey together, which is understanding a bit better what positive impact is and what positive impact mean. Because really, in order for you to understand how to step up when it comes to the way that you show up, we need to first build up something that is timeless, that is based on how people interact online. And this is really what positive impact is all about. It's about wanting to make a difference, but it's also about looking at psychology and humans and understand why we show up online. So because of that, I actually wanted to share a tweet that I absolutely love because it's so relevant to hurt physically. As somebody who has been for over 13 years in marketing was started as a community and social media manager. John Stephen stands will set me as a social media manager in 2014, study showed that if you post that 11:42 A.M. on a Friday and include two hashtags on a post that's exactly 156 characters, and it will perform 22 per cent better. Meet as a social media manager in 2021. I don't know, man, tissue changes every day. I can't keep up. Is it just me? If you have been a marketer for awhile, this probably resonates. But even if you use have been dipping your toes in marketing, again, this probably will resonate a lot with you too. Why? Because they are truth is that things change when it comes to marketing and trends and tactics. Things change and they change really fast. What stays the same is user intent. I mean, mostly when we're looking actually a positive impact, we're looking at identifying persona's so that we can make marketing human again. And yeah, I know, I know. I've been saying this a lot. I generally believe that what we wanna do when it comes to me and old marketing school, who's really helping people market to heart's not two brains. That's why we call you a marketing rebel. Because you want to make marketing human. And as such, we are going to help you build that for the foundations. In this lesson, we're actually going to look at your impact model. But as I mentioned already, we're also going to highlight your values and pillars and even your vision and mission. So I want to really give you lots of tools to help you fill in that confidence on how you can change and refine the way that you make a difference online. Since I talked about persona's are actually want to step back and explain what user intent means. It's basically the reason why users show up online and consume content. And exactly because of that, we wanted to build some models that are based on actually human beings that we tend to resonate with when we're online. So when you're trying to understand what your impact model is, we're going to look at is one of these four examples. The storyteller that impressed and entertains the leader that relates and motivates facilitator who amplifies and connect. And the expert, the one who teaches and recommends. There might be different ones that resonate with you. And maybe you can already think about a few people for each of these models. But just to go a bit deeper into that, think about people like the storyteller as somebody that creates content and shares engaging stories and entertains that audience. So they're really use that platform to foster discussion and tell their own unique perspective as well. Leaders tend to be connector's a lot more Delete conversation and motivate others speak up and make a difference. Whereas facilitators, which is almost where we fall a lot myself and then my company really helps spread the important message here, but amplifying other people's voices, especially the ones that might go on hurt. The basically go and bridge that gap between connecting people with different perspectives in meaningful ways. And finally, the expert. And you can see a lot of these online. So maybe you want to position yourself as the one that's shared their knowledge on specific topics and provide recommendations and educates the public. You really want to think about seeking that expertise and establishing that trust and obviously creating content that has meaningful interactions, but also education. Can you think of one example of great content that can resonate for any of these. If you're struggling. I got you covered. So I'm gonna read through these and I wanted you to think about who would be the best out of our persona's to fit into the different models. First, we have paying it forward, which is a great way to actually give some support and help your audience by sharing some of your time or have your resources when it comes to specific problem, they have. No way of amplifying other people's voices. This may be clear to you. Who is the perfect fall? When it comes to this is so easy to do it online and especially on social media, whether you're retweeting, re-sharing, re-posting. There are so many campaigns and activities you can do to really do that, but also supporting causes close to your heart. And that could be by doing something tangible, but also including that within your values and the way that you show up. Can you think about wheat of these models would actually be perfect for this type of content. If now I come to the rescue once again, paying it forward is great for people who are experts at the leaders. While as I said, I'm pretty fine. The people's voices is really what the facilitators do. Finally, supporting causes close to your heart can be something really powerful that you can do as a storyteller or a leader as well. So let's do a little exercise together before I give you your mission and your homework. I'm going to explain what this brand is about and I will love you to think whether this is a storyteller and leader or facilitator or an expert. You can write it down or you just say out loud by yourself because I will be hearing you, believe it or not. Yes, I do. Enterprise nation is a great startup community full of incredible business owners and they support them with education, working, connectivity. So even on social media and online, what they do is really showcasing some of their members and people around their platform. Are they storytellers, leaders, facilitators or experts? If you're saying FAB, of course the facilitators, you are very much right. As you see, we can really start embodying this and recognizing some of the different models all around us. Another great example is this. This is the incredible Alex on LinkedIn and she actually shared a video and she's sharing how to create an online course. And this is just an example obviously all wash it creates and the content that she puts out, she interacts with people. So basically this one example, obviously putting our little investigator hats on because in case you don't know, marketers are like investigators. Is Alex a storyteller, a leader or facilitator, or is she embodying the expert? Have a little thing. Which one do you think? I can tell you that especially in this case, Alex is showing up as an expert. I will say I thought expert, especially on LinkedIn, if you do follow her, you wouldn't know that as well. So this is a great example of how when we're actually looking at the way that we show up, but also we want to be perceived. We can start modelling some of the content we create, some of the choices that we make. And this will help us in the next steps, which are creating your values and also defining your vision and mission. What is your exercise? Because it's about time. I'll give you a bit of an exercise. I haven't given you homework yet. I wanted to identify your own impact model. So use the prompt that you can see and you'll be able to find also in your workbook to get you started. How can you engage with your audience? What values do you want to communicate when it comes to your social media presence and your online presence. What kind of content do you want to create? And most importantly, how do you want your audience to remember you? Based on the answers to all these questions, can you identify which impact model resonates most with you over to you? Now, go back to your workbook, make sure that you got it and answer the prompts related to this lesson. This will help you define your model and take us through the next steps when it comes to our brand manifesto. 5. Refine Your Values: Well, it looks like the time has come for you to define your values. Are you excited? I mean, sure, but more assignments come on. It's only the two of us. Nobody is looking at. Promise. I want it to be excited because you're actually going to start understanding how are you going to make an impact on every single person that comes across your website, your content, use social presence and all of that. And you might be like fire. Why is this so important? As always, I'm not the only one that says this. The incredible Seth Godin actually says a brand's value is merely the sum total of how much extra people will pay. Or often they choose the expectations, memories, stories, and relationships of one brand over the alternatives. So instead of just thinking about it, yeah, more people will come to me and actually pay for my products. Think about it more. Has all the little things that you can create and all the little ways that you can connect with people so that they choose you over somebody else. Your values are not the only thing that you want to build when it comes to your impact manifesto and overall your strategy. Obviously we have your vision and mission. And I wanted to remind us a bit of what all of these are and how they're all different. So the brand values are really the standards that accompany on individual will follow an apple in pursuit of their mission and vision. So when we're looking at the mission, we're looking at the reasons why a company exists and does the work it does. Whereas the vision is more about the future, the aspirations for the future, and what you want to achieve. So actually getting back to your values can really help you refine your mission and vision. However, because I don't want us just to get some theory, lots of gray theory. I also wanted to include pillars because content pillars can be great to put all of this knowledge into practice by how we show up. You can showcase your values. And I always recommend you do, especially on your website. Because once you showcase them externally, then you can get back to on how each value is going to be implemented internally as well within your team and your work. This is a great sample of up circle and amazing website and amazing company that does up circle beauty. And they share their values, their mission and vision in their about page. This is a bit more discursive. These aren't more longer sentences, and that is totally fine, especially when it comes to your values. However, a lot of people tend to share the values in a much punch your way. E.g. that all marketing school, our values are very simple. We want to make sure that marketing is more impactful, inclusive, human, kind, and fun. So you don't have to be complicated. And this is another great example of values from box on online class app and a boxing studio. So we have welcome all, keep it real, lift up. And dare to be different. You can showcase and refine your values whichever way you want. However you've already tapping out and you're like fab, I don't even know what my values are. You're way ahead of me. I know, I know, I know, but I also have something for you. So these are great questions that you can actually use to define and refine your values. We can look into perception. How do you want your brand to be perceived? Maybe your headaches, what's important to you and how you run the business, the customers. How do you want your customers to feel when they work with you or they get your products. Resilience. What keeps you working on your brand, even when things are tough? Passion, Why do you love what you do? These are powerful questions that it can really, really help you showing up more effectively when it comes to your values. So the first step is really figuring out three core values because you have to put them in your brand manifesto as well. So we might as well do it. Within your workbook, you actually will be able to find these questions again that I share with you to help you refine your values. You will also find a very simple template that you can use if you are needing some help. E.g. phrases like ice tried to, I commit to or I believe can be really powerful way. So actually give you that extra support and kick. You need to show up more effectively when it comes to your values too. However, this is not over. Yes, we have homework, but we have another step. So what do you want to pause now or just continue and then do it altogether. That is totally up to you. Because without the values which are how you think, we also need to get the pillars. We also need to get how we show up. This really helps us taking what we know we want to do and actually do it. So I love turning values into pillars because it gives me a roadmap on what am I gonna do on a practical level on a day to day? So think about content pillars has the way that you are showing up for your audience. Pillars come from your internal values and we're looking at your pillars. You can sound defining how you want to be perceived through your marketing as well. So when it comes to this again, we go back to your values, especially if you are doing these exercises with a break and come back to back. And hopefully even just looking at the content from a marketing perspective, more content can reflect these type of values can be really helpful. I'll show you a couple of examples as well before I leave you with the homework. But also, when it comes to the pillars, think about a value and then turn it into something tangible. How can you give something tangible to your audience based on how you want them to feel. Once again, for some of us, this might feel a lot in my field that actually coming up and thinking about pillars can be a very daunting task. So I really like to be able to give you a starting point. I'm going to read these four examples and I want to be clear, you can literally only focus on educating your audience. You can use the same sentence three times, or maybe you want to cover different basis. The first templates in the first sentence that you can use to help you creating content pillars is I want my content to educate my audience about something. Or maybe I want to entertain my audience when something, or I want to motivate my audience to do something or inspire them to feel something. How does that look like on a practical level? This is a great example from entrepreneur Justin Welsh. This is a simple tweet and it says, remanded to all solopreneur has something very obvious to you is worth a lot to someone else. Have a great Sunday. What do you think is the main intent here? Is a content that is educating the audience, maybe entertaining them, motivate them, or inspiring them. I want you to think about it and see if you can kinda look at one that really resonates. And it kind of makes you feel something. And I would say, I will tell you, well, we're feeling when it comes to this. You might even be able to finish the sentence which will be extra brownie points because I like to give out extra brownie points. So which one do you think it is? In my opinion, the one that is really about Inspire audience to feel confident, to take the next steps is one of the big ones. Motivation and inspiration can go hand in hand, but especially when it comes to this, there's less action steps is more about helping the audience getting off their fear or the blocks that might stop them from creating something or doing something specific. Another great example comes from Canva, which is another great brand that actually really focuses on their values quite clearly on the website and the way they show up. And so their content really reflects that. This is a design story. So this is a great kind of behind the scenes. They're showcases how some Canva uses, use Canva in the most effective way. The gray short videos that I recommend you watch. What do you think Here is the case is educating the audience, maybe it's entertaining them, motivate them, or inspiring them. This might be a bit of a tricky one. So if you are not sure, I will help you out. But it might be that you are drawn to one of these options. And I personally was drawn to the entertainment piece because it's storytelling. But also there's an element of obviously motivating them to actually go and create their own design themselves. So, especially storytelling and customer stories can be a great way to entertain without necessarily being funny. Because what you're really doing is actually sharing a story and you're going for that emotional connection. However, you might want to add some education or motivation, like in this case as well. So what about you? How can you turn your values into content pillars? Once again, you will be able to find your prompts just like the one that I mentioned within your workbook. So I would definitely recommend you go in and write down some value ideas, looking at the prompts and their sentences that also added. And then try and turn these three values into three incredible pillars you will be able to add to your brand manifesto. So once again, we're back to our workbook. Answer the prompts related to this lesson and start building your manifesto. Like you mean it. 6. Share your Purpose: Stories, stories, stories. Are you ready to share your story? Are you ready to share your purpose? Help answer is, Heck, yeah, fab, I'm ready for this because I'm here to show you. I generally believe that telling fire for stories is one of the most important things we can do as we're trying to make a better impact in the world. And this is why I wanted to share this with you. In this lesson, we're going to cover the final step of this class, which is really understanding your mission and vision and also presenting them in a way that is catchy and people will remember as well through something called the one-liner. First of all, let's go back to your mission and vision. The mission is really where we're looking at. Why does it exist? What do you believe in this type of story, even if it's just one simple sentence or one simple paragraph, it's so important for you to have clear and written down. Why? Because people buy into your own values, which were already outlined together, but also they buy into your mission. They want to know the origins story. They want to know why you hear and what you're trying to do. And this is what the vision comes into place. And also why I love to break them down. Because the vision is really how you making life better for others. How are you going to make the future better? What is your own vision for it? These are two very important steps that come together to actually build something that people invested in. You don't believe me. Let me share this amazing story by Brandon Harris as well with you. I really love it. I think it's super powerful tool. It says, hello, I'm Brandon areas. In 2014, I crashed my motorcycle in Hawaii, which landed me in a coma for 13 days at a time. I was also recovering from having my jaw wide shot for four months from a previous injury and desperately needed a device to really strengthen the muscles in my face and neck. In 2016, I created joules rise to rehabilitate my jaw. Not only did I recover, but my job is stronger than ever with my double chin reduced and my confidence reinstalled. Now, I want to share your designs with the world. Once again, it doesn't just tell us that it created a company. It gives the full understanding of why it did that and why it matters. And I genuinely think that's what we often forget, is that this is really what people connect with. So you don't have to go as deep when it comes to your mission and your vision. But I would really challenge you to do that. Start outlining both of them by going back to your workbook and answering these questions. As always, if it's easier, you can just press pause and do that now. Or you can do the full exercises at the end of this lesson. One thing I want to say though, is that I genuinely believe that getting more comfortable with telling you stories and understanding how to tell them is a very powerful skill set that a lot of marketers don't really make enough time for by you just doing this, you're actually getting a way to strengthen your muscles. And these kind of marketing muscles are going to be so powerful for you. Now, I would love for you to say, go to everyone, go to the supermarket, to go to the shop and just tell everybody your mission and vision. Realistically speaking, when it comes to them, shine with the world, who you are and what you do. What you want is to tell people how you can help them. Because that's genuinely what people are looking for. So this is why I love to add to your toolkit something called the one-liner that comes from then realist story brand. And a one liner is one sentence that explains what you do and where you are in a way that capture people's attention. Almost like you would describe a movie or a film to somebody. The reason why it captures people's attention and the reason why I love this one liner from the story brand is because it focuses on your audience and your customers. So the first thing we're gonna do is identifying your customer's problem. Then you're going to explain your plan to help them. And you're also going to describe a successful ending to their story. The reason why I love this is because actually you can take this simple principle and then adapted to different types of stories as well. You can use it for milestones, lessons. You can use them for smaller content of behind the scenes content. You can go back and use it as a way to share your mission, even like your point of view. And we'll make two difference, but also things like personality as well that we don't think about. And obviously the people that you're trying to help and your users. So whenever you're looking at building something, I always say start with a simple sentence, they can bring it back to where we are. Then, again, if you want to use social media and even your landing pages, your emails, to create similar stories that feed off this one-liner. It means that again, you're strengthening your muscle and you want to use it again, which makes me really proud. But enough of that, how do we build one liner? Okay, So we're gonna build it up in a very simple way. First of all, I want you to identify your customer in the problem, be specific and identify one pain point. What it's something that they struggle with, something short, something brief, something that they can look at. And B, that's me. Let's build one together. Let's say we are a pet food company. Okay, roll with me on this one. We're trying to figure out what is the problem that our customers will have? What is the pain point we can describe? We got this bet owners and concerned about what their pets are really eating is very specific, is a clear pinpoint and it really outlines what our audience needs help with. Then we'll build the app. How are we going to help them? They are the character, our audience or our customer and their problem. They are the ones where spotlight. So we need to go back to that plan so that we can then obviously share the happy ending. So why would add to that is that owners are concerned about what their pets are really eating. So we source our food from trusted local vendors. So make sure that your plan actually is related very clearly to the problem itself. Because then it's gonna be a lot easier for you to get to the final steps, which is where you're actually going to describe the resolution of the story. So, when it comes to this step, think about positive feelings. Think about the desired outcome. Once again, keep it short. The hardest thing is gonna be to make it even shorter. And we're going to look at that together. Because at first, you one-liner will be more like a free liner. This is what it looks like at the beginning, that owners are concerned about what their pets are really eating. So we source our food from trusted local vendors, which ensures you Pat stays happy and healthy. Which is great. I always say start longer, start with more because it's easier to then make it shorter. Because then we can have to cut it out a bit. So this is what I would do. I would say, you only want the best for your pet. We carefully source of our food locally for a happy meal time. Hopefully you can see that we have condensed our message where condenser a one-liner and what you have done or what I suggest you do is focus on some of the emotional connection. You only want the best. So we carefully source of food for a happy meal time, working hard feelings and emotions into your one-liner to make it stand out for your customer. Your final homework before we actually bring it altogether when it comes to simple impacts manifest. So is the right that one liner. Hopefully you are already written down your mission or vision. Or if not, you can do it together. But also, we want to add up the one-liner for ourselves to identify your customer's problem, explain your plan to help them, and then describe the successful ending to that story. One more time. Get back to your workbook. You now have everything you need to build. All the steps are to then transfer it to your brand manifesto. So make sure that you've finished this up before we wrap up with a final reminder, and I can show you what your manifesto might look like. Two. 7. Create and Submit your Manifesto: Congrats. I think my just overlay a little clap there because you kinda need that. Congratulations. You finished this incredible class. If I say so myself, you are at the finish line. It doesn't mean you're done though, because I want to see your incredible manifesto in the project gallery. So make sure that you take the time to fill your workbook for your worksheet. And obviously if you and your manifesto template as well, I wanted to share with you a couple of final reminders as we are so close to the finish line. Hopefully today inspired you to embrace white marketing should be more human impactful, meaningful at fun. Together, we looked at some of the foundations that can help you embrace positive impact marketing. Marketing that is value-driven, purpose lead, human, and accessible. So we looked at different things. First of all, we actually looked at what marketing is, but also we saw a way to help you connect with your audience by actually using psychology, strategy, and purpose as well. We also help you identify how you want to be perceived online through impact models based on different persona's. And you chose the one that was most relevant for you. You also got clear on your brand's mission, values, and vision. And you were able to identify those and create some content pillars that will reflect that to you. Created a one simple sentence that explains how you plan to solve your audience problems. You are now ready to fill your incredible brand manifesto template. I want to show you how I would do it if I was creating one for all marketing school. So I really hope this helps you to so for backing Canva. And obviously you can share this as a link. You can share this as an image. You can show this as a PDF in your project gallery. You can share with us what you came up with. And obviously you can get feedback as well and ideas how to make even better. This actually would have the name of our brand. My mission is to teach you marketers how to make marketing human again, using positive impact marketing. And then the vision is to help over 10,000 professionals become certified positive impact strategies and market two hearts and not brains. The one-liner is we help marketers make people fall in love with their work so they can make a positive difference in the world. The values are making marketing human and impactful, making it inclusive, accessible, and also making it fun and kind. As you see when it comes to the values, you can build a specific template. You can even repeat the same things. You can just use some words. I would recommend to work more on shore sentences rather than just words. Because it actually helps giving context a bit more than my other suggestion would really be for the values to again be reflected in the content pillars. So as you will see, the first pillar for us is educating our audience by introducing them to frameworks would sit in positive input marketing. So it goes back to the first value that I just talked about. But then we also have another element of education. As I mentioned to you, you can just educate your audience. Maybe you want to mix it up. And we educate our audience by sharing practical ways to make marketing more accessible and inclusive. So that the second step, and then you see again, it reflects the value itself. That will be through examples, through case studies. So you can make your pillar even more specific if you want to. Finally, to make it fun and kind, we entertain our audience by shaming relatable content that shows frustrations for marketers as well. So whenever you're thinking about this, you really want to think about how can you actually make this relevant to you? And add a bit of context to really help than creating something that you can refer back and even share with others as well. So I really hope let you did your homework that you've got inspired, and then you are now ready to create your own version of the manifesto as well. If you are, that makes sure that you let us know. And as I will say, as well as submitting your manifested in the project library. Please leave a review and let us know what you love and what you would like to see next and how we can help you getting more understanding of positive impact marketing. And obviously follow us for more. Make sure that you get updated and notified whenever there's a new class for all marketing score on Skillshare. In the meantime, all I want to say is making an imbalance. That simply means caring about people and thinking about the heart as well as their minds. So go out there, have fun, and also be kind until next time class dismissed.