Podcasting | How to start and grow your own podcast | Different formats | Distribution | Tips | Nikola Lugonja | Skillshare

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Podcasting | How to start and grow your own podcast | Different formats | Distribution | Tips

teacher avatar Nikola Lugonja, HR and Marketing Instructor

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      What is podcasting


    • 2.

      Why is podcast so popular


    • 3.

      How to start your own podcast


    • 4.

      About the name, length and audience for the podcast


    • 5.

      Podcast formats/types


    • 6.

      Distribution – podcast hosting services


    • 7.

      Distribution – podcast directories


    • 8.

      8 most important tips to grow your podcast


    • 9.

      7 recording tips and tricks


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About This Class

In this course, we will cover different topics regarding the podcast. It became such a popular topic nowadays, it seems everyone is turning to some form of a podcast. Aspects of the course include defining a podcast, explaining why it is so popular, how to start, record, publish, distribute... Moreover, as always, there will be many useful and practical tips and tricks throughout the whole course. 

Podcasting (lectures):

  1. What is podcasting

  2. Why is podcast so popular

  3. How to start your own podcast
  4. About the name, length and audience for the podcast

  5. Podcast formats/types

  6. Distribution – podcast hosting services

  7. Distribution – podcast directories
  8. 8 most important tips to grow your podcast

  9. 7 recording tips and tricks

Meet Your Teacher

Teacher Profile Image

Nikola Lugonja

HR and Marketing Instructor


-Multi-year experience in both HR and digital marketing. I started my career in Marketing, but over time I dived deeper into the world of Human Resources. I find these two areas commonly overlapping (e.g. when it comes to employer branding), therefore I will also try to link them in some classes. 

-Here are 4 values that I always keep in mind when preparing and publishing classes:

Keep it short and sweet - eliminating waste i.e. everything that does not bring any value and ensuring the students get the most out of every single second Unscramble the content - making things simple to comprehend and outlining the most important takeaways Always explore - stepping into the unknown to extensively research new topics and broaden the knowledge spectrum Improve... See full profile

Level: Beginner

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1. What is podcasting: Hi everyone. Welcome to this course where we're going to talk about the podcasting. And before we start in this intro lecture, I want to give you a definition on what part guests s. So essentially it's pure definition is that podcast is the combination of spoken words and audio episodes that are built around a particular topic. And another definition would be that podcast or podcasting is a way of distributing audio files, often in mp3 format, via the Internet. Once apart gas gets downloaded, it can be then listened to on smartphones, tablets, computers, and so on. Think of podcasting as a combination of blogging and audio to create a new type of content. What is more, actually, it used to be called audio blogging to some podcasts can be seen as a modern version of radio. The term part gas comes from iPod or digital audio player developed by Apple and broadcasting. It's important to say that podcasting is growing industries this far less crowded than, for example, blogging. And although the cool format of podcasts is audio, there are many partners that are recorded as a video and distributed in that way as well. Lastly, before we wrap up this lecture, I just wanted to say that this course will not be focusing on technical parts, on equipment, software, etc, which you use to record podcasts. So it will focus on many other aspects which will be useful for you if you're starting with the podcasts or just looking to learn more about it. Thank you for watching this intro, and I really hope to see you in the following videos. 2. Why is podcast so popular: Hi everyone. Thank you for joining. It's really nice to have you here. In this video, we're going to see why Spark as so popular and we're just basically going to name a few reasons. So the first reason or benefit, so to say as audio format, audio format perfectly fits into our busy lives. Why? Because REO Conte and allows the listener to multitask and there are a bunch of different topics to choose from. Since the format is not visually demanding, people can listen to a podcast at home while driving, working, eating, exercising, and cleaning, et cetera. In addition to that, is the next benefit on demand. As we said, that you can listen to podcasts whenever and wherever you want at your convenience. Besides, you can save episodes for later or listened to them at the moment they get released. If you have to stop podcasts halfway through, you can simply pause to which you need to pick it up again where you left off. Keep up with the news and events. Listening to a podcast is an easy way to catch up on the latest news and events. A few research show that listeners are very interested in news, just as the primary function of radio, of course, together with music, news play a huge role in podcasting industry. Furthermore, podcasts are easy to make. There is no need to have a full equipped studio or invest thousands of dollars to create a podcast. People launch podcasts from basements, bedrooms, garage, and so on. Since in most cases there are no visuals involved, you don't need to spend a lot of time editing, cropping, and designing. The overall process is much quicker than, for example, publishing a YouTube video. I wait to educate. Although people turn to podcasts for news and fun for the most part, education is standing strong besides them as well. It's easier than ever to expand knowledge on any subject imaginable with the wide range of podcasts available, from technology, scientific discoveries to history, art, and music. Listeners are able to educate themselves about literally anything, ability to share the message or a mission. For many particles became a tool to spread your words and message to the world. Similarly to the video, hosts are able to express their thoughts and opinions on different matter and influenced the wide range of audience. Vodkas is therefore a truly significant instrument to spread a message or mission. Furthermore, imagination. One of the great things about podcasts is the lack of visuals that just because it's easier to edit, but because listeners are completely free to imagine and visualize, the absence of photos and video, stimulate imagination and offer listeners are creative permit to construct stories in their own minds. Lastly, authority and credibility. Podcast is a great way to rely on expertise and knowledge about certain topic. Many great podcasts hosts are seen as reliable and trustworthy source for certain information as a positive part of it, hosts can grow an audience and launch our business. Thank you for watching this video, and I hope to see you in the next one. 3. How to start your own podcast: Hi everyone and welcome back. In this video, we're going to take a look at how to start with your own part guests in seven steps. So here is the overview of the steps necessary to follow when starting to build a powerful podcasts. The first one is to come up with a concept or topic. As with any other business, you need to have some kind of the idea, what is your policy is going to be about which topic will niche? It would be great to choose a narrowed topic or something that you can speak about for many episodes, let's say over a 100. But at the same time it should not be something so broad that won't appeal to your potential audience. Keep in mind is you can always expand your topic as you get more popular. The second one, decide on Name, Format, audience, and length. These are one of the most important elements to decide on. These largely affect the performance and success of the podcast venture. And since they require a bit more analysis, we will talk about them in the following videos. Create a template, although it might not seem like that in the beginning, it will be much easier to create a template that you can reuse every time you record a new podcast episode. Then played means that you have determined structure on what and how you want to cover, present, and discuss things. You will also have your intro and outro music prepared space for ads, tracks, et cetera. Next, get a microphone. Since audio podcasts core value, make sure to have a good mic. It doesn't have to cost thousands of dollars to get a good quality microphone for forecasting. If the podcast isn't of the highest quality possible, then your other efforts to grow the audience will be largely unsuccessful and in vain. As we mentioned, there is not much equipment needed when starting with the podcast. So really ensured to make the right investment in your most important tool. In this case, Mike, the following step is to record and edit. Many people believed that podcasting means hitting Record buttons, getting it all done in one seamless steak. That is usually called a one take shake. And believe me, it really exists in reality, but it's completely normal to mess up, make mistakes, and bloopers have awkward pauses like arms and ohms, et cetera. But the great thing about it is that your listeners don't have to be aware of with, that's the power of editing. You don't need to start over from the beginning if you made a mistake in the middle, that is a nonsense. Now when it comes to recording, you can go with two approaches. Hit record, let it run. And despite all the mistakes, keep recording. Once you're done, go back and edit all of the things that you find irrelevant, wrong, or irrigating. The second approach is to hit record and go on till you mess up the first time. Then stop, cut out the mistake, and pick up where you left off until you make a new mistake, then repeat the process and so on. As for the editing part, there are many great software for that purpose. I decided not to cover them in this course, but there are many great articles about them online. After this step, you should find a place to host your files. Choosing or reliable podcasting hosting platform and directories is crucial for your podcast because it will help you grow your audience faster while making it easier to manage your pike S files. When you only have a few episodes, it seems non-relevant. Think much about it. But once you start building your serious, you will understand the real importance of it. And this is also a bit more complicated topic, so we'll talk about it in one of the following videos. And lastly, keep the work on content preparation, script writing, guess, and cetera. Starting is just the first step. After that, there is a continuous work where you need to do the research, prepare their content nodes, crypts invite gas and if your audio's publish and promote them, grow your audience, and so on. As the title of this lecture set, this is just a guide on how to start, but there is a lot of work needed to maintain and grow your podcast. Thank you for watching this video, and I hope to see you in the following one. 4. About the name, length and audience for the podcast: Hi everyone. In this video we will talk about the three important factors when it comes to podcasts, name, length, and audience. First, we're going to talk about the broadcast name. So deciding on which name to give to your podcast, it's not a trivial thing. There are two options to go with. So either you can choose a name that is descriptive about what a show us, or you can go with the name that represents the name of the host, usually using your own name or the host name as for example, next experience or venture switch on is not recommended unless you already have a built audience. Remember that people need to be able to find your podcasts when they searching for information about your topic. When it comes to the perfect lang, It's only depends on your content. And unwritten rule is that a short episode is anything under 15 minutes and the long one is over an hour. In addition, many will reference the time of the average commute as submitted to be around 20 minutes as a good length. However, I would say that anything from 22 up to 45 minutes seems to be within the sweet spot for an episode. Lang. Nevertheless, you shouldn't worry too much about your lung because ultimately it should be sited on two factors. That is your audience and contents. So even if you decide to change lange for down the wrong road, you're not doomed, you can always do that. And lastly, when it comes to audience, Basically you have to do the research the same way businesses have to create a business buyer persona. So in what part of the world do your listeners live at work? What are their interests? Which animals, when they used to, they follow certain influencers or other similar podcasts and so on. Figuring out where your audience already engages will help you learn where and how to reach them. So that was a simple overview of the three very important factors, namely an audience when it comes to podcasts. I hope you learned a lot from them. Thank you for watching this video and I hope to see you in the following ones. 5. Podcast formats/types: Hi there. Thank you for following the course. In this lecture, we'll be talking about types of podcasts formats. And basically there are three main types to decide on. Although it is good to choose one and go with it, you don't have to stick to it every time. You can be creative and combine different formats for your series. The first one is solar or monologue format. As the word suggests, You're on your own, the stages all yours, and your voice is only heard during the podcast. Although it sounds a bit weird, this is a quite common podcast format, especially when it comes to motivation related or live coaching topics. Some of the benefits are that you don't need to rely on anyone else to record your episodes. Plus you're building a reputation as the authority on the relevant subject. Moreover, you don't need to split the profits with anyone in case you're monetizing your podcasts. On the other hand, one of the biggest challenge is getting over there feeling that you're talking to yourself and coming up with the new related content every time. The second type is co-hosted format code hosting means that you will be working with a friend or colleague. It is similar to the solar format, but you have at least one more person with you constantly on the show. The major benefit of this model for me is that it represents the golden mean of other two formats. You're not always completely solo on your own and you don't need to prepare questions and look for gas for every new episode. If you find the right co-host, you can have high class discussion and analyze things from different perspective. Many co-hosted podcasts have great chemistry between the host in conscious, some challenges include it. You need to coordinate everything with your co-host, who is in charge of what, who should be responsible for what and how do you split the ownership at potential income? Lastly, in the reformat interview is essentially a conversation. We're usually one participant in this case host asks questions, and the other participant in this case guest provides answers. It is great for me because you can get the information and collect amazing stories that you could not provide to your audience on your own. When it comes to benefits, you don't need to do so much content research because you will have your guests as a powerful source. Additionally, doing an interview means you constantly have talks with people you choose. Lastly, people who are a guests might have their own audience who will listen to the interview and subscribe to your show. That is one of the most common ways to grow audience. Alternatively, challenges include a lot of practice to do good interviews. Likewise, constantly finding an approaching potential guess, scheduling interviews and coordinating all of that can get difficult and exhausting. Thank you for watching this video. And I hope to see in the following ones. 6. Distribution – podcast hosting services: Hi everyone. In this video we're going to talk about the distribution that is specifically broadcast hosting services. Before we start, it's important to distinguish two things here. Podcasts, hosting services, and podcast directories. In this video we're talking about Podcast hosing services and in the next one about podcast directories. So podcasts hosting is a specialized service which offers to store and deliver media files associated with a podcast. So that is the first step in the distribution. Think of it this way, just as you need a website hosting service to store all of your website files. A podcast hosting offers the same service, but for podcasts, media files, many people think that they can just put their podcast files on their website hosting, which technically they could. However, that usually wouldn't be good for your website, No, for your listeners because podcast episodes are large files, so they take a lot of resources that would automatically slower or even crash your website. That is why there are companies that specialize in storing and delivering large media files, specifically for the podcast purposes. When you choose a podcast hosting provider and upload your audio files, the platform will generate a Podcasts ready RSS feed for you. I will talk about RSS feed in a minute, but then you will have to submit podcast RSS feed to the various directories. So that's the second part of the distribution. So your listeners can listen to the podcast. To be honest, I did not have any chance to work with podcasts so far. So I'm not familiar with this platforms from my personal experience, and therefore I prefer just to listing them instead of common things. They are gathered as a summary for many different sources that I found. I'm sure you will find them really helpful. Here they are. Bus Brout, BAD bean, blueberry, transistor, Lisbon, simple cast, captivate customers, fuse box, smart podcast player. Now back to the RSS feed that I mentioned earlier. Let me explain a bit just that RSS stands for really simple syndication or rich site summary. Rss feeds automatically feed updates to subscribers are listeners. In the same way a phone vibrates from an app notification subscribers to a podcast can be automatically notified as soon as new car is made available on the site. In other words, without RSS feeds, listeners would have to manually chid their favorite podcast to see if they posted any new content. Thank you for watching. That was the first part of the distribution. And in the next video we're talking about podcast directories. So stay tuned and I hope to see you there. 7. Distribution – podcast directories: Welcome back everyone. And now we've come to the second part of the distribution that is podcast directories. So once you uploaded your audio files for the hosting platform that we covered in the previous video, you will get an RSS feed that we mentioned and submitted to all the necessary directories you want to be present at. Why is that important? You might ask because people subscribe on those directories or sides. And if you're not there, they won't be able to find you. So think of them as podcasts, search engines, which people use to look for podcasts. The cool thing about this part is that you only have to submit your podcast once when you first publish it. From then on, the director will do the work for you. So it will automatically check for new episodes and send them to all of your subscribers. Here are some of the most famous podcast directories. The first one being Apple podcasts or former iTunes. Arguably, Apple Podcast is the biggest player in the podcast space. If you're not there, your chances of success are limited. You have to be there because if you want your podcast to be found by most people, that is the go-to option. Once you set up the account, it takes a few days or a week to get listed. Spotify. Spotify has recently opened his platform to more podcasts and people love it. Google podcasts. Google podcasts is also essential because it will allow your particles to be visible in Google search results. Stitcher, stitcher is very popular particles directory and a place you absolutely want to get your podcast listed. Tune in. Maybe you haven't heard for it, but you anion is another popular podcast directory. It's available on pretty much every platform and device and YouTube, you can expand your reach by uploading your podcast to YouTube. Although youtube is a primary, are video platforms, so it's not considered really a podcast refractory. Some larger podcasts shows visually recorder, studio or themselves and put it on YouTube. But you can also just publish the audio and include a static image or a dynamic one as your cover while the audio plays. To finish up this lecture, I want to show you this cool infographic that I found on customers showing how the podcasts works, that is mainly distribution. So you can see the whole process at once. Feel free to stop the video here and check it out. Thank you for watching this lecture and I hope to see you in the next one. 8. 8 most important tips to grow your podcast: Hi there. Thanks for joining in. In this video, we will list and cover some of the most important tips to grow your podcast without further ado. The first one is to provide transcripts. Transcription are really valuable because search engines can read your podcasts. Imagine listeners memorizing debt. You mentioned something in your podcast a few weeks ago, but they don't know which part gets it was Norwich minute of the podcast. If you have a transcript, you can easily find what you're looking for based on keywords. Of course, having a transcripts for every episode is a timely process, but you don't have to start with them right away. You can add them further down the road, for example. The second tip would be to take full advantage of SEO. People will search for your pockets on vote directories and search engines. Therefore, make sure to optimize your podcast by including target keywords in your podcast name, episode title, and description. The most common mistake when it comes to naming the podcast episodes is to call them Episode one, episode, episode three and so on. Nobody, nobody's going to know what to expect and it will be harder to discover those episodes. Therefore, it is always recommendable to go with clear and relevant titles and descriptions for every new episode that you publish. Next, consider season podcasting. Many people, including myself, up to recently imagined podcast as a constantly working machine. Once you start with it, you always have to devote some time and work on the new content. Beat every day, week or month. Enter season podcasting. So when it comes to seasonal podcast, each season will usually have a topic for itself. You can create different seasons or serious based on particular team at that time. Then you can have a break and come back once you're ready to record and work again. So this is a great day by the way. Furthermore, created additional content. Additional content offers more opportunities to promote your show and makes it easier for people to discover it. Additional content would include creating a blog for your podcast episodes as a summary, publishing behind the scenes photos and videos, making a video of how you record podcasts and so on. Implement podcast segmentation. Podcast segmentation is a good idea if you're doing longer shows, let's say more than 45 minutes. In that case, you can segment or break up the content into chapters, sections, or parts, so it's more structured and organized. Think of it like reading a book. If a book didn't have any chapters at all and was just one large piece of tags. It would be hard to read and understand. The next step would be to welcome a guest in your solo show. This separate chance for solo host, bringing a guest can be a powerful way to offer something new to the listeners. Your gas can be a friend, co-worker, a classmate, or even an expert in a field. Just make sure their subject matter alliance with yours. Then encourage your guests to promote a podcast episode they are on, which will help you tap into new audience, inspire audiences, take action. This is a common thing to do, but some people are, for some reason shy to ask the listeners to leave a high rating, subscribe or even preform certain call-to-action Would you can do here is referring your listeners to visit your website, your survey, email, and social media. Sharepoint gets support and veteran and so on are good incentive for listeners would be to offer giveaways or rather contests where they can participate by performing certain call-to-action. Finally, track your stats. As with everything else, trekking status is really important. Otherwise you will not know anything about your performance engagement and feedback. Metrics can be quantitative. For example, subscriber count or the number of total episodes plate and qualitative such as ratings, feedback, sound quality, and so on. Thank you for watching these videos. And I hope to see in the following one. 9. 7 recording tips and tricks: Welcome back and thank you once again for following lectures. In this video, we're going to cover some tips and tricks concerning the recording process. Here are some to have in mind. Warm up since you will be talking a lot during a podcast, it's a good thing to warm up a bit. Rather than the recording directly. Warm up your mouth and voice by reading the script or seeing a few tongue twisters during some warriors who throat and lips are. And I'll try and make sure that you can read properly. All of those things will improve your fluency and keep you from stumbling over words. The second step is to record in a small room. This is a bit obvious, but sometimes for garden, make sure to record your audio is in small and quiet spaces so you can read, use noises and echoes. Turned off the sound on your phone, log the door, closed the windows, tell people around you that you will love beauty reachable for some time. And if you have bats, make sure they don't make any noise in the other room. In addition to that, to record under a blanket, this cool trick to know if you cannot escape and noisy environment for some reason, a practical way to eliminate the background noise is to record under a blanket? Yes, four hill and just put it over you and your microphone. It should be just fine unless it's really, really hot outside. Next, Mark de mistakes. Inevitably you will be making mistakes while you record. If you decide to edit all of them, once you're done recording, you need to make sure to mark those time periods that contain errors. Believe me, that will be a huge lifesaver after you get to edit an hour-long episodes, for example, when you make a mistake, you can pause for five to six seconds, clap with your hands, or underlying the centers. All of those things will help you identified things. You need to add it afterwards because there will be clearly visible in the volume levels. That tip number five would be to track the volume levels and what are your record? You can monitor the volume levels or series of bars that are displayed on your screen. All software usually have green, yellow, and red levels, depending on how loud you are. Ideally, you want to keep your volume in the green section and use yellow section only when you add emphasis. Definitely stay out of the red section. Also remember to keep the body still. If you move your body a lot, you will create some unnecessary noise because you're Mike or headphone cable will be running against your clothes. Tried to stay still in your chair with your feet planted. Avoid moving things around on your desk. And if you have any scripts or papers, moved them silently so listeners don't get distracted by the sound of listing paper. Finally, be quiet while others speak. In normal communication, it's quite common to add phrases like Yes, sure, of course, when you listen to someone, those are natural parts of language that we use without realizing, but they can confuse the listeners. Train yourself to limit those interjections and give the whole stage fewer conversational partner. A bit stretcher method here would be to mute your mic when your guests are co-host is speaking. That way, you don't have to think about your mike, but you should still be careful about the other person's Mike if you're in the same room. Thank you for watching this video. And I really hope to soon in the following ones.