Podcast A-Z: The Complete Course for Podcasting

1. 1. Introduction - Podcast A-Z: Hi, I'm Agent Daniel's Welcome to podcasts.a to.z are complete course on how to start podcasting from 0 listeners to get in the first 1000 listeners and beyond. I'm really happy that you could join me in this course today. Now, the reason why I created this course was for people such as his cells. Maybe you are a part of your podcasts and journey where you write the beginning. You're not quite sure how to podcast. You don't know where to go. We didn't want Steps and take. And you don't make the mistakes. And you wanna make sure that you do everything right? Well, I was Z1 times I had no idea what to do and I had to figure everything out myself. And as a result, I'm sitting here today as a successful podcasts because I've been able to do just that in this course, our layout, all my cards on the table. I give you my concrete roadmap from starting a podcast from 0 to getting your first thousand listeners and beyond. I give you everything from how to create, built, and launched a successful podcasts into the marketplace. And I really hope you enjoy this. You're going to learn everything that you need to know for to launch your own podcast. I'm going to cover things such as water podcasts is why should the podcast, the different types of podcasts out their history into podcasts, statistics into podcasting, and so much more. And at the end, you're going to learn how to even make money from your podcasts household, how to launch your podcast into different directories such as Apple, Spotify, and even Google, and many more podcasts and lectures. And want to take you from start to finish in terms of what you need to do to podcasted. As part of enrolling into this course, you're gonna get access to online community. And in addition, you're gonna get monthly access to me where you'll be able to join me for a group mentoring or Q and a session, where I'm going to help you take your podcasts journey to the next level. So without further ado, I hope you guys enjoy the course and are going to see later on checker. 2. Intro into Podcasting - Intro : Everyone, welcome back to podcasts, a to Z. I'm Adrian again. And in this particular module, you're going to learn about the introduction to podcasts. And now I truly believe this is one of the most important modules on the course. So if you're gonna skip a video, you don't want a skip this one. This is the one that you need to listen to. Now, I can appreciate how exciting it is to skip to the other parts of the course and get down to the most rewarding parts of podcasting. But it's important to learn the most initial parts of podcasts and first, because this can make or break you. So I really recommend you watch this entire module and get some great value from it. So why you're going to learn in introduction to podcasting? You're going to learn about what a podcast is. Why should you podcast? You're also going to learn about podcasts, this test statistics. You're going to learn about the history behind podcasting as well. And you're also going to learn how to come up with a name for your podcast, how to come up with IU logo for your podcasts. And also you're going to learn the common pitfalls that new commerce to podcasts intake. So make sure you stick around for this entire module and you don't miss anything because this is really important. All of this content. I hope you enjoy the ride and I'll see you in the next video. Thank you for watching. 3. 2. What is Podcasting & Instructor bio: Hello there, welcome to podcasts a2 x0. This is the complete podcasting course, teaching you how to stop podcasting from 0 to a thousand plus listeners. I'm instructor agent Daniel's, and I'm so excited to take you all on this journey of podcasting, giving you the best possible chance to launch your own podcasts with the best success possible. Without further ado. Let's get started. Now, I'm sure you're all wondering who had come my, Why should I teach you podcasting? What qualifies me to teach you this course? Well, that's an excellent question. Okay. Okay, so I'm a music producer, radio host, ten podcasts. My journey into podcasts in the first started all the way back in 2005 in America, when I first had my first encounter with music production software. I even learned how to wrap back then. But since then, I've never looked back. And I went on to study music technology at high school. Or if you're in the UK, we will differ. We would we would refer it to as secondary score. Back in 2006, right up to 2008, I won the Student of the Year Award, which you can see on the left-hand side of the screen. And then I competed in local songwriting competitions and won a novel award for being the best 18 plus songwriter and urban category. I was absolutely flying. Now in pursuit of a career as a music producer. I studied music technology and business management degree at one of the biggest universities in the UK. I then went on to launch my own successful radio show called in the mix. Now this is one of my favorite achievements for dates. Is one of my favorite achievements to date. Sorry. As you can see on the left-hand side of the screen is one of the initial flies that we created. This was me, uh, my original co-host who's one of my best friends back then. And on the right-hand side is the latest flyer that we did. Where a few seasons later, one of our mutual close friends and joined us and became a novel co-host. And she really added a whole new dynamic to the radio show and made it even more successful. So this is definitely one of my highlights of those days. And as a result, in the mix, one fervor awards from having one of the best shows at university are more evil, able to compete at the student radio awards level, which is fantastic. We went crazy marked in this baby across campus. I even got a core message from all of my friends saying he saw my radio show fly at his university, which was miles and miles away from me, where I was far away from London, which was phenomenal. But anyway, we're willing to compete. National level at the student radio wards in Leeds, which I was privileged to go and attend. Now as a way of creating more content, I actually, without even realizing it, I created my own podcast between the years of 2009 to 210. Now only had about four episodes, but the first episode is one of my favourite. It was so funny. It was only three minutes long. As you can see here. This is a one of the podcasts taken from Facebook. And it's still there even to this day. And it was only less than three minutes long. But it was a entertaining yet engage in podcast about student life at my university. And one of the students who I interviewed was one of my friends. And he really made it a good listen. Now, this was a podcast called in the views. Now this was a spin off of my original radio show, which is called in the mix. So instead of in the mix, in the views. So I've really tried to separate this as his own brand, as a zone, right? And as a result, it became a hit because what happened was, I actually broadcasted the podcast live on my radio show. And people were able to listen to overreact whilst the show was going on. And yet this is all the way back in 2009 to 2010. Just as podcasts was starting to become more and more popular, even though it hasn't reached the trend, does is as I has today back then, it was still picking up some pace and I was even listen to podcast back then. So this was my first podcast. And yeah, so this just open more doors for me. So I went on and I was able to interview some of the hottest artists and celebrities back then. I don't know whether in the UK, wherever you are taking this course in the UK or also the UK, you may recognize some of these faces on the screen we have, you know, famous urban artists, ghetto and K2 and a left. And obviously on the right you have famous urban music group roll deep, including the Wiley, who's sitting out on the table. And then on the bottom right you have a famous footballer who is probably now retired because this was taken quite a while ago. But you can see the heights of which he was taking me to it. You can see how far my student radio show was also going. As you can see me holding the T-Shirts. Now, if we fast-forward to 2020, I've listened to hundreds and thousands of podcasts are produced. Two seasons of my own podcast, which is called the sound of a crop podcasts. So this is a niche podcasts where we chat with colorful creatives and entrepreneurs from a guy named backgrounds or with an interest to the god in culture. Now, this podcast, Carney charts the top target niche, the I'm tagged in, which is the city of across. And having listeners from over 16 countries including the USA, France, Germany, and garner. Now working out how to put a podcast together from scratch can take mumps of trial and error and hours of googling public discourse. You'll get all the information you need in one little neat package. In podcasts a to Z, we break down this into small, digestible chunks so that you can consume everything at your own pace. Welcome to podcasts, a to Z, and I hope you enjoy the ride. Now, before we get into what is podcasting, I just want to say a few things. Now, the podcasts marker has a master over a millennium plus podcasts on the market. And the great news for you is that there is still room for you and I to add our own podcast to the mix. Since the wake of 2020, the number of podcasts listed in a directories have skyrocketed, especially during the Coven 19 global lock down. Just as the number of listeners rise for podcasts. The number producers have also grown respectively to help meet that new demand. We are now in a day and age where podcasts have now taken the mainstream stage. After years of being a niche on the ground or the content supplier. On top of that, we are more saturated with content than ever before. But this is great news for podcast is because unlike videos, people don't have time to stop and watch and then go about their lives and listen. At the same time, our lives are more valuable than to just to be able to become more occupied and distracted than ever. Podcasts are the solution for consuming the content on the Move. On the flip side, it's become even more easier than ever before to become a podcast producer with the super-fast internet speeds available to use and the quality and affordability of technology tools and software that makes it possible for us to deliver a high-quality podcasts from our bedrooms without needing to spend a fortune on studio time. This is a fantastic opportunity. Now, as I mentioned before, what is podcasting? Okay? Now, podcast is share opinions and facts of a particular subject matter in an audio format, either with or without guests or co-hosts. So specific public audience. 4. 3a. Why podcast, why people listen to podcasts + what makes a podcast stand out: Now, why do people listen to podcasts? I'm gonna show, you're thinking, why are these are number of reasons why. Ok, free content allows people to multitask. People can learn from podcasts. When people are bored, they want something to do. They can pop on the podcast, ok. It's a source of entertainment for some people. They can exercise while podcasting. They can drive while podcasting. They can do the chores we're podcasting. Are you getting the picture? It's a way of being able to do one activity was doing another. Whereas we're videos, whereas we've consumed in other forms of content, is not as easy to do. Just like podcasting is not. It's not as easy to do. Walking while listen to podcast. You can relax one hasn't to podcasts, you can be in the holiday and a beat somewhere where this into podcasts that you can be on the flight and listen to podcasts because typically if podcasts as well, compared to music, yes, your music, you can stream, you can download offline, both podcasts, people or more typically to download offline because it's, it's longer forms of content. When it comes to music, people are more likely to stream it and less likely to download offline, because a sum can loss only three to four minutes. So for you to download a song dot last freed four minutes, it doesn't make sense because if your streaming music, it's likely that you're subscribed to the likes of Spotify, Apple Music, tidal, you name it, and you have access to millions and millions of songs. So why would you download millions and millions of songs into your phone or your smartphone, your iPad, whatever you call it. When you can just stream it because it's so much more easier to stream one song and then jump to another. But podcasts is not something that you can easily jump one to another. So you're more likely to download the podcast offline and consumer. Hence phi podcasts are such a hair with offline listening as well. That's another market, offline listing. That's something that typically is done with longer forms of content. Even videos is done as well. Now can you think of any more places where people can listen to podcasts? One more reasons why people would listen to a podcast. We will dive deeper into some of these platforms in terms of where people can listen to podcasts. Yes, so where can people listen to podcasts? Now? Stitcher, one of the originals and Spotify are huge music platforms which are now starting to realize the potential of podcasting in recent years, Pandora is hard to get a podcast on, perhaps with a longer engagement list, listening time, the music. So definitely opportunities are there to be had. Soundcloud is definitely up and coming and it's becoming a great place to get podcasts on there. However, you would need a paid subscription with Soundcloud. Amazon podcasts are now available. And you also have overcast as well, which you can see on the screen. Now people listen to podcast in the number of ways. Okay. Then this is podcast number ways. Via their phone, their laptop or their tablet, the MacBook, cops, MP3 players, so on and so forth. Okay, there's so many platforms where they can consume podcasts. But why do people podcast? Now, what's the benefit of podcasting? Let's get into it. I'm sure you can see all the different benefits on the screen. Let's take one replace full time job. Now of podcasting, potentially you can replace your full time job and be a self-employed. Podcasts. Know commute to work, no boss setting your hours, normal sacrifice in your family or close friends, precious time together. You worked when and where you want to work. He went anything. You set your own breaks and you just Podcast is perfect. Side hobby. Some people just enjoy the creation process. And as a result, began to podcasting side hustle. People see an opportunity to make money from some or the entire podcasts processing, including technical setup, audio editing, episode distribution, shown that creation, project management, guess management, content repurposing, marketing and promotion. But in this course we will be diving deep into all of these areas. So you could take any part of this process and turn it into a profitable business by delivering a service will also be covering some of these services. To. Now imagine making a bit of cash just by helping individuals capture conversations. Let's take passion. Now. People may stop podcasts because they want to have a passion project. They want to be a spokesperson for a particular subject area. For example, let's take sports, for example. Promotes or raise awareness for their business. For example, perhaps that you run a law firm and he wanted to raise more awareness for your law firm in your local area. One nonstop podcast on why not start a podcast on being a lawyer or style podcast on being in the legal sector and launch it from there. This could also give you more exposure to your business. Becoming on the foreign key figure, okay? So becoming an a 14-year filled, this will give you a real opportunity to become a strong voice in your area of specialty. For example, one of my podcasts guests, Kwame Christian, is the top podcasts for negotiation in the world, is called negotiate anything. It drives a lot of inquiries for his company, American Negotiation institution. Share your voice message, a mission space for anyone to share a unique voice. Report costing network. And one of the best ways of networking is to do podcasting. I'm now build top contacts or relationships with individuals in different fields. Die otherwise wouldn't have, if it wasn't for podcasting or would not have had these contacts. I'm telling you my mental always tells me about this. Podcasting is absolutely one of the best ways to know, like in the vows shot over them. We are in the audience. Now. If you want to podcast, This is a great way to grow an audience on launch your own business. This is a good platform to launch a business on the back of a successful podcasts as well. So you don't necessarily have to have an existing business and then launched a podcast alongside it to help promote it and raise awareness about it. You could then start a business. And on the, sorry, you could start a podcast. And then on the back of the podcast, launch a business that goes along with it. So you can actually work the other way round. So this is fantastic, okay, is absolutely fantastic. You can create a platform to sell your products or someone else's products, IE, affiliate marketing by using podcasting is absolutely fantastic. Live a lot living laptop lifestyle. Podcasting. Living a laptop lifestyle will provide you the ability to monetize your podcast. Being able to podcasts from anywhere in the world and generate an income from it is truly powerful. And podcasting internet platforms make it easy to catch a studio quality podcasts wherever you are in the world. And we will get into that in this course later. But why podcasting? Now there is lots of unexplored space in the podcast. In the industry. There are at least 600 million blogs, 23 million YouTube channels, but only 800 thousand podcasts in Apple podcasts. That means for every pod class there are 750 blogs and 29 YouTube channels. Imagine the incredible opportunity there was to start a blog in 2004. And you have an idea of where podcasting yesterday. But why are you podcasting? Today, we start with a simple question. You podcasting. Finding your purposes is essential in podcasting, just as it is in any venture. By podcasting, One thing is particularly unique. Fathers of people where hey, you roll on. Amara has voice on the airwaves each week. If there is a litmus test to this thinning down the essence of your purpose and your true message than this is it. What words, infections, and turn come out of your mouth every time you turn the microphone on each week. Don't take this as something that should intimidate you. On the contrary, this is a fantastic opportunity for you to put your steak on the ground and declare when you stand on this topic, this is your pappas. This is why you won't be afraid to start a recording each week that will go out to potentially tens of thousands of people all over the world. This is why you will be excited to send Cody most to the celebrities in your space, asking if they would come on your show. And this is the reason you are show will be successful. Okay? But what makes your podcasts difference? Okay? Now, earlier we discussed the number of unique podcasts on the market and the rise of craters on listeners more than ever before, it's important to carve out a niche in order for your podcast to sit well in a crowded marketplace of a vast number of shows. It's tempting to want to appeal to everyone to Maximize listeners. However, is more important to do the opposite. And to specialize in a specific area or topic which usually attracts better quality and high quantity of listeners. For example, my podcast focuses on chatting to entrepreneurs and craters from an African background. Interest. I went to niche down fervor and focus on chatting to Gaul name entrepreneurs and creatives from West Africa, from a girl named background or interests. I did my research and sponsor that gap in the podcast market. As a result, I've had a successful first season and people message in me wanted to get on the podcast or telling me how much they enjoy this show or better still haven't come across anything like it's there is no feeding like that. However, if you already have a personal or professional brand established, you can usually get away with creating a general podcast or a podcast without a focus area or FEM. Because they can leverage an existing eggs, because they can leverage an existing loyal fanbase such as celebrities. Make sure your listeners understand not only in the branding, but in the first few seconds as quickly as possible. What your podcast is about to give them a reason to avoid or to be locked into your show. 5. 3b. Podcast name and branding and common pitfalls: Podcasts name and branding, okay? The podcasts name you choose is important. It dictates the direction of your podcasts like a compass. For example, I have a friend who renamed his podcast from minority entrepreneurship 1-to-1 to diversity all-star podcast. Five episodes into season one of his podcast. Because he realized later on that the podcast name didn't sit well with his audience and vision. This will save you a lot of time and money down the line. Think carefully what name you want to pursue because it's what impact to in the future. For example, sponsorships, brand partnerships, SEO, which we will get into more into the course. The key to choosing your protocols name is for your audience to understand at-a-glance. What's your podcast is all about. In other words, your name should reflect the content of the podcast. Alternatively, you can also have podcasts names based around attracting attention, name of organization or business, your personal brand. Turn the podcast, promoting your business. For example, if you want to, for example, if you want to attract attention, I'll give you an idea. One of my podcasts and friends. How nickname is Michelle Obama 2. And her podcast title is called, we saw Genesis. Now, she probably didn't realize this, but Michelle Obama in 2020, also started a podcast the same year she did. But Michelle Obama's podcast is exclusive to Spotify and is not available on Apple podcasts. As a results because her nickname from years back has been Michelle Obama 2. And that my podcast, their friends gave her self the name of Michelle Obama 2 for her podcasting name. On the actual podcasting directory. Lots of people were probably trying to find Michelle Obama's podcast on Apple podcasts. Boss results. They've come across my friends podcast. We saw Genesis and as a result, is now one of the top 100s Apple podcasts, podcasts to date as I'm recording this course today, which is fantastic. So if you can tap into particular keywords in your podcast name, we'll title, then you can really get a lot of traffic and listeners on the back of that. And I'll give you another example for tone of podcasts. Now, names that poke fun or communicates a catchy personality through the show to hook listeners is also a good way of getting through to listeners. Okay, I'll give you another example. On the my podcast, the sound of a crop. Before recording Season One, I fought Cavafy upon my criteria and the various things such as the following. It was a catchy and shorts. It was simple. It was SEO friendly. They had the podcasts name available. The podcasts name was likable and I was able to get the domain. So let's go through each one of these bit by bit. So my podcasting was catchy and short. So the sound of a crockpot cost is a four-letter podcasts name. And this is really the average amount of words for a show. For example, the Joe Rogan experience IS forwards. It's also memorable and sounds really cool. My podcast name was simple. I wasn't trying too hard to name a podcast. The name came naturally to me when listening to a podcast or piece of content. Seo friendly. That's it's search engine friendly. The name can be picked up well by Google search engine and other podcasts search engines, thanks to the keywords Dr. Kathy picked from a name. Also, it can be easily discovered by my target audience or perfect listener. Dies, those that want to discover a crop or do more things in the crop. As long as I get the technical work right. Podcasts name availability. Now, I'll divide each and every one of you before you pick on the podcast name. Run some due diligence on some of the biggest directories such as Apple podcasts, Spotify, Google podcasts, and check that it's still available. Don't assume and don't become a duplicate. For example, I'm part of a podcast is group. And in one of the podcast is group. One of the podcasts is there have a podcast called the hat trick podcasts. Now it turns out that there is another podcast with the very same name. When I ran a search on Google podcasts, looking for it to be very, very careful. Podcasts named likability, run a survey with friends, family, or people from the public. Online offline. You name it. On the likability of the podcast name. Make sure people understand the name and make sure it sits well with them. And make sure sets all of your target audience to. And finally, can you get the domain.com? The key to pick in the perfect name is thinking as far ahead as you can. Even as far as setting up a website to go along with it. Is there an ideal domain name available to register? If not, what's the next best thing? For example, your podcast name.com. So for example, mine is the sound of a QRA.com. And here's a bonus tip from Apple. Pay close attention to the title, author and description tags of your podcast. Apple Podcast uses title, author and description fields for search. The metadata for your podcast along with your protocols, artwork is your product packaging and can affect. We're VIA podcast, shows up in rather than searches and how likely your uses are to subscribe to it. Okay, so let's talk about podcasts, logo and artwork. When picking a podcast name, it's also important to think about how it may appear in the logo. Is a name too long, whether it be difficult to create artwork for. Now, these are things you need to think about when creates an podcasts logo and artwork. Is the name too long? Will it be difficult to create artwork for? Browse, Spotify, or iTunes for inspiration? And think of what logo type fits your brand best. Deadzone is a illustration was or is it weds, I'm pictures? Or is it just an illustration? Or is on the hybrid? Use Canva.com or Hatch for Shopify.com, for example, for a quick free logo or design, a prologue or in Adobe Creative Suite. Outsource. If we don't want to design a podcast logo or auto yourself, why not outsource it to experts online? You can use websites such as design crowd.com if you're from America, from an international market, or design crowd that cover the UK if you're based in the UK. The same goes for 99 designs. So nice 99designs.com. If you're from outside the UK. If you're in the UK, it should be to access it through 99 designs to occur the UK. The same goes for five, and the same goes for Upwork. Podcasts dimensions. Now, the minimum dimensions for a podcast work needs to be one hundred and four hundred by one hundred and four hundred pixels as a very minimum. And the maximum needs to be freed 1000 pixels by 300 pixels. Like I said before, can you get the domain name? So have that in mind. If you can, then that's also going to help you to give you the direction for your podcast logo and your artwork is very important. Now, logos and needs to be able to be adaptable to different platforms and surfaces. So within local work in different formats, once you break down the logo into a smaller version or to a different format than needs to be used for sets and platform or certain surface. There are some things to consider when creating the class name and logo, such as legal compliance. But we will cover this later in the course. The key to a great name as sets in the minimalism. And let us see some examples of podcasts, logos, and artwork. So you can see here these are some examples from Apple. So these are a number of podcasts out works that you can see on Apple podcasts. Some are just words and some illustrations and word, some is a hybrid of illustrations, words, photos, et cetera. So you can see all these different examples here. And just why would recommend is go on to Apple podcasts, go into Spotify, put cost and just browse different podcasts. Artwork. I mean, there's more than the median podcast out there. So there's plenty of inspiration for you to go out and get some podcasts, artwork, ideas, or even logo ideas. You can go and come with.com and you can pick up templates such as these. And you can change some of the colors, changed some of the text around, and create your own logo for your podcast, for example. Especially this works well if you're on the budget. And these are some examples from Shopify log omega. And you can get here by visiting hatch four dots Shopify.com. And this is the example of my podcasts artwork. So you can see here that the podcasts artwork on the right is the one I use for season one. And the podcasts outward on the left is the second version. Now the reason why I moved the artwork to look like the second version on the left is because people tend to resonate more with a human on the artwork, rather than just purely the artwork alone. So rather than just having text and colors. When you have humans text and call this, it becomes a lot more power, powerful combination. Hence, why I changed the design to look like this, which became very popular with the community down targeted. So just to remind you, so these are requirements. So this is based by Apple podcasts. Now, one tip I would give to all of you is if you can meet the requirements of Apple Podcast, it tends to translate well to all the other podcast platform. So always design and base of podcasts around Apple podcasts because that will make life easier when trying to upload your podcasts to other platforms as well, such as Spotify and Google, for instance. So once again, the size of your automatic needs to be a minimum, 1400 by 4000 pixels and maximum 3 thousand by 3 thousand pixels, which is preferred. The maximum is preferred. Resolution needs to be at least 72 dots per inch. But if you're printing actually printing out the cover, cover artwork, that probably would ready ever happen. Then you do need to make this a lot higher by if this is online, use only digital use only then 72 dots per inch or DPI will work just fine. File type is it going to be JPEG or PNG? So if you have opportunity to use a high C file size than I'll go over PNG because it's high quality. But if you are limited to a file size and use JPEG, color space, always RGB. If you're working with online or digital stuff, make sure you avoid pixelated images and blurry images, misaligned images. So that's thus images that aren't in line. So makes sure everything is in the mice order. Your, your, your layouts on your artwork is neat, tidy, and is balanced. Avoid explicit language. The placeholder images on your artwork. Avoid profanity, drugs, and violence in your artwork. Any logos or the podcast directory, please avoid up unless you have an exclusive deal. Such as, for example, who had a deal with Spotify, I believe is leaving Spotify now. But when he had to deal with Spotify here at Spotify logo on this podcast artwork. Please do not do any of this on your podcast unless you have written a multi-million deal with one of these huge directories. Unique episode artwork is optional but is not essential. Ok, so what I mean by that is when you upload a podcast onto a directory, which we will go into later on in the podcast publication module. Typically, people tend to have the same artwork for every episodes. But, but you can, if you want to change the artwork for each episode, especially if you doing interviews or you're running a certain theme in a podcast episode or throughout the season. But it's more easier just to stick of one consistent artwork. And then you can use the show notes to display different images and to change brings up. That's what I would go over and that's why I do, especially when I'm more limited in time. Now the key to a great name is certainly minimalism and wouldn't agree if this anymore, I can't agree with this anymore. Now let's get into some common pitfalls of podcasts, new commas before we bring this module tournament. So I've compacted hundreds of hours of professional protocols and experience into podcasts a to Z, so that you then have to go through this alone and spend mumps making mistakes before you can even get started. So let's see what we can do to help you avoid these common mistakes. Be in it to win it. I've seen a lot of podcast is included and people either get really excited, they stop podcast, embedding, even make it past seven episodes. If you're going to invest time, money, resources, and energy into podcasting, make it worthwhile, okay? By all means, dip your feet into the water and get a feel for podcasting. If it's something you feel you can't do week in, week out or month in, month out. Then ended sooner rather than later. Because you'll find yourself amongst a majority of podcasts is who lose momentum very quickly. Some people get the impression they were exploded into the scene. Again, Apple podcasts, chart-topping show. But that's not always the reality, especially with a pre-existing brands. Remember, this is my tip to you. It's a Marfan and not a sprint. Be realistic about your content. Make a decision that you are going to drop regular episodes that suit your schedule and stick to it. For example, some people release episodes every day, every few days, some every week, some every fortnight, and some every month. Whatever the reality is, stick to it and let your listeners get used to you. For example, dropping episode every week. It's not feasible for me because it's too big a commitment. So our break mine up into seasons. Seasons are great because it allows me to get all important break, recharge, reinvents, unreleased, and next season. I really needed that vacation abroad and time to repurpose continue marked in my existing content. And we will talk more about seasons and release some podcasts as sequential episodes in another module in this course. So don't worry, be mindful of audio quantity. I know a lot of podcasts who start off in anchor, which is fantastic as its free, cost-effective, giving you all the tools you need to start your particular straight away. And this until one day over day and are switched off in less than five minutes because the audio quality was so of putting. However, if you are simply relying on your smartphone for podcasts quality and he wasn't given effort to the quality of your audio. You may not get people spending much time listening to your podcasts. You need to deliver the best product possible. Because what's stopping anyone from bouncing off your podcasts to listen to another. For start invest some money in the podcast or microphone and equipment. Invest some time into audio editing and post-production. And these are all things that we're going to explore in podcasts.a to.z, show the world that you are treating this like a business. And you are here to compete it, to stay in the ever competitive podcasting landscape. 6. Video Podcasting - Intro : Hey everyone, agent again, Welcome back to podcasts a to Z. Now in this particular module, you're going to learn all about video podcasting is video podcasts and so popular. Why should you maybe consider adding video to your podcasting versus just doing audio podcasting. I'm going to cover all of this and more in this particular module. So make sure you stick around and get this whole, entire training. You're going to love it. I'll see you in the next video. Thank you for watching. 7. 4. Video Podcasting - Should you do it? : Hello, welcome to podcasts a2 x0, the complete course for podcasting, helping you get your first 1000 plus listeners, right from 0 listeners and beyond. In this module, we're going to cover video podcasting. So let's get straight into it. I'm the instructor. Adrian Daniel's. Ok. So now which one comes first? The chicken or the egg? Youtube or podcasting, even plugin. Okay. So in the early 2 thousand and tens, and in the late two thousands, blogging was very popular podcast and arrived in 2004 by Adam Curry, a former MTV video jockey and software developer, Dave Weiner, coded a program known as IPO. This enabled them to download internet radio broadcasts to their iPods. We are now in the 2020. And the internet is faster than it's ever been. And YouTube is an podcast is both have the spotlight, like it's never been. And with that comes more opportunities for monetization and to reach people like never before. Content marketing is shortly here to stay. Okay. But which one do you actually focus on? Video podcasting or your podcasting or plug-in. Now this is a great question. I say combine all three if you can, but if you don't have the resources, time, and team back in to execute all these free mediums, focus more on the one that gives you the best return on your investment of your time, energy, and resources into producing and distributing content. They are hn tickets to your audience. We are now going to review the free options and you can make a decision for yourself. A tip I would give here is that if the medium is built for audio, it will usually leave something behind for video, I'm gonna say that again, that was a very important point. If the medium is built for audio, it will usually leave something behind for video. If it's built for video, it'll usually built lead something behind for audio. So just bear that in mind when trying to combine these different strategies. And bear that in mind when trying to focus on one of these, one or two of these strategies. Okay. So let's move on. Let us focus on video podcasting. Now there are a number of platforms popular for video podcasting and distribution. But by far, the most sort of after is YouTube is the world's second most popular search engine, being owned by Google, which is what makes it so powerful. And there has 1 third of the world's online uses. Youtube has quickly become the most popular platform for podcasts consumption. Just a head of Apple podcasts, Spotify. So make sure you get yourself on there. Now let's look at the benefits of video podcasting, okay. You get to create digestible, more relatable snippets. You can also attract leads for whatever quarter action you look at to get for your business or for your personal brand, and so on and so forth. It's a way of generating blog content. And also you can embed these videos on websites and blogs and on social media. Let's dive a bit deeper into YouTube. Youtube is still the second largest search engine in the world, has over 2 billion users, Nas almost a further the Internet Podcast is can benefit from being able to create additional ad revenue with YouTube. Podcasts have large libraries and subscriber numbers on the YouTube channels could bring insignificant monthly income. Today's audiences want to have a personal connection to their creators and the content they can zoom. Unlike podcasts in the apps, YouTube is also an excellent platform for burn community and being a part of a conversation that deepens your relationship with listeners and provide you with valuable feedback on your content. One of the recent findings from this research was that rookies, that is, those who are newer to podcast listening are more likely to discover and consume podcasts through channels that many podcasts veterans don't pay attention, pay attention too, like Soundcloud and utube. Let's look at tips for YouTube. Crate, a catchy from now. So what you can do is you can look at examples from our YouTube channels and other podcasts, usually channels as well. I'll also say keep an eye on watch time. Look at how you can structure your YouTube podcasts, videos for engagement. The more watch time the meu pleases YouTube. Think about camera angles, punchy intros and outros and intermissions. It to also tell you how long to make your videos and how attentive you audiences. When you look back at this analytics data, always have a CTA. Cta stands for quarter action. Maximize the description box below, and the Youtube Studio features to maximize engagement and to get kickbacks to your podcasts and online touchpoints. So for example, you may want to focus on ports and out snippets of your podcasts, rather than just uploading the entire podcasts and YouTube. That way, you can encourage people to go and listen to the full podcast on the podcast and platforms such as Apple, Spotify and so much more. In order to get the listener downloads up for your actual audio podcasts. And the eight minute rule, make sure your videos on no more than eight minutes long. If it's just a snippet of the interview, you usually don't need to have it longer than that because you then start to overlap with going into the fall time of your podcast, that is the full length of your podcast. Now what are the pros of utube? Let's take a look at them. Now you can see a few of them on the screen. Let's get into some of them that you can see. So one pro is broadcasting live. So you can turn on your camera on broadcast live or record offline and upload afterwards. This is something you can't do audio podcasts. You can also link your full podcasts below in the description box. Example of popular video podcast include Joe Rogan experience, College Info Geek, the Joe Biden podcast, and many others. It also gives you the ability to link below everything that you want, including your own products and services, affiliate links, blog links, and the four audio version of your podcast. As I explained earlier. You can monetize the platform with YouTube or video podcasts. You can use YouTube as a transcription tool for captions, which you can then use for re-purposing on social media and other platforms. You can, you can transcribe your videos and use it as a blog post. In our strong discoverability for new audiences, thanks to the keyword search engine on YouTube, which is a bit similar to SoundCloud. So that's it. That's another strong benefit. With YouTube podcast is can benefit from YouTube's massive audience and recommendation algorithms to gain visibility to new audiences. You can take highlights over video, podcast episode than YouTube, and post on social media platforms. And instead of having to use tools such as wave and headliner to create visual audio grams. You can take advantage of Google AdSense and generate revenue from YouTube. People have lots of views and subscribers can make a huge amount, such as so the celebrities or video YouTube, as I mentioned earlier, as well as Pat Flynn, who has the income stream podcasts on YouTube, which is a video podcasts, which is Malacca daily videos show. And also interviews with a PhD who has markers brownie, who is one of the best technology reviews in the world of YouTube. We can leave links below in the description for people to go off and listen to you for podcasts and discover other episodes. So yes, you can leave the scription links below and let people go on and listen to your full podcast. Thank but also the advantages they can go off and explore other episodes that you have within your podcasts, which is an added benefit. And finally, you can take bits of your pre-recorded video and use them on your live streams. For example, e come live is a tool that can help you to do just that. Let's look at some cons of YouTube for podcasting. Now some disadvantages may be auto posted videos which receive hardly any views, okay? You also have audio quality of the video is not usually as good as a professional audio. So once again, if you are focusing your podcast around YouTube, chances are you aren't using a microphone, but rather use an audio from your computer or a phone to be able to capture a podcast, which is an ideal. What you tend to want to do is to be able to capture audio from, from a professional microphone and sync that with the video that you've created for YouTube is usually difficult to listen to an hour of audio on YouTube if it's an actual video. So I'll count of YouTube is if you are just uploading your podcast episodes and it doesn't have an actual video. And if it's just maybe a static image maybe, or like a slideshow of images is not likely to get that much engagement or that much watch time compared to an actual video. So better in mind. Another con is that people want to be able to multitask and listen in the background. So it's not always the best channel for posting or full episode, especially if they aren't used to tools such as YouTube premium, which allows you to listen in the background or download offline videos to watch later at a more opportune time. 8. Podcast Content Creation - Intro : Hey everyone, welcome back to podcasts A12Z. I hope you're enjoying the course so far. Isn't it great? In this particular module, you're going to learn all about podcasts, content duration. Now, if you have no content for your podcasts, there will be no podcasts. But it's more than just creating the content for your podcast. You have to consider things like, are you going to be doing podcasts at the seasons? All? I can be doing them as episodes. So are you going to release them every week, every day, every month? How often are you going to release podcasts? You also have to consider things like the artwork, the packaging. How would you want your podcast to stand out in the podcast marketplace? What kind of artwork are you going to use for your podcast? What type of format are you going to consider for your podcasts? Are you going to be doing interviews like myself or my podcast? Or are you going to be doing podcasts by myself? I can be doing podcasts as a group. And there's so many things to consider when it comes to podcasts, content creation. But don't worry, I'm going to show you everything so you don't have to worry. Just kick back, relax, and enjoy this video. And I'll see you in the next module. How see in the next video, rubber, take it away. 9. 5. Remote podcasting: Popular side-by-side remotes, podcasting, interview platforms. Okay, so let's look at Skype. So when you want to carry out a podcast interview remotely, Skype is one platform that you can use. Let's look at some pros and cons. Pros. Now with Skype, it's simple to record without needing any additional equipment or software. And the sun quantity tends to be better than zoom and is also cleaner in terms of the side-by-side interface when doing remote interviews. So compared with zoom, another videoconferencing platforms out there. Let's look at some cons of user's Skype for podcasting. Now, one is mono recording only, and the video file needs to be converted into audio, which is another con, the audio quality still isn't good enough when you compare Skype with professional podcasts, remote recording platforms, which we are going to get into shortly. And another one is the Internet connection ability is just as good as Zoom. So the Zoom winds with the stability of internet connection, whereas with Skype, the internet connection abilities and not as strong. Speaking of zoom, let's look into pros and cons of using zoom as remote podcasting. And sure enough, has been a popular option for beginners, uneven professionals. Now what are the pros of using Zoom for podcasting? Now you have the option to record audio tracks for each participant separately, which is great for mixing down and mastering. Now, it's an inexpensive way to stop video and audio podcasting, especially if we have the pro version, it's stable and reliable. So as I mentioned before, the internet connection tends to hold up a lot better than Skype. It's easy to use and has the video option available if you need it. And one of my favorite features are using Zoom for podcasting, which I haven't To this day. Because I'm so big on the order quantity, is that if you need to do a special podcast episode where AN involves hundreds of participants, then this is a great option to use this. Let's look at some cons of using Zoom for podcasting. Now to audit quality, again is poor, which makes it hard to listen for long periods of time. So what Zoom tends to, tends to do is that it tends to compress the audio quality. So after the podcast, the owner quality may not come out to what you want it to be. So as a result, post-production is required in order to improve the sound that you get with zoom. Okay, now let's move on to some more podcasts, specific video recording platforms, especially when doing the remote podcasting platform. Platforms, when using remote podcast and platforms. Let's look at zen Casta. So zen Casta video is Carney in video podcasting beta mode, but it is a decent option out there. Let's look at some pros. Now we've Zen costs though one thing I do like about them is that they're very generous with the recording limits and they can give you up to eight hours free, especially during the Cove in 19 periods. So if you're watching this course during the clove in 19 period, chances are you have hours and hours of free recording limits from Zen costs, especially with audio. Zen costs is also very popular, is very competitive, especially when it comes to the pricing and the features. So you tend to get unlimited recording, unlimited guests, high fidelity audio, live soundboards, an automatic postproduction with one of their protons. With Zen costs. You can also backup automatically. So as soon as the podcast is done, it will stop automatically backing up the podcast episode that's just been recorded. It to upload it to a cloud that you can later on go into to download the episodes onto your PC or your Mac book on so and so forth. Let's look at some Collins of using zen Costco. Now connection has been made very bad in the past when I've used that and it's forced me to leave. Using zen costs, however, is still a pop, is still a popular option for a number of podcasts is out there. And those are some beginners. I also finds in cost and very difficult to invite guests to and to get them into a virtual room. Especially when the guest doesn't meet the CPU requirements when compared to other podcasts and platforms which don't do this. Let's look at my favorite podcasting platform for doing remote podcasts. And that's Sqoop cast dot fm. Let's get into it. Now. What are some of the pros of squat cost or FM? A pro was called cost or FM is that the host can save both to MP3 and the wife formats of audio off to the interview. You can also see your guest while interviewing, which is very great. And there is option to switch video off as well. Video recording in itself. However, it's coming very soon to squat costs. And hopefully it should be released by the time you will take in this course. Squat costs fm allows up to four people when recording remote podcast, and that usually it's enough people, depending on what kinda podcast you doing. The pilot room is fantastic. So you can always have a conversation before and after with your guests before recording live. And great thing about squat cost the FM, is that they are constantly looking at ways to improve the platform. And I always bring in improvements to the platform and let you know about it, which is really good. This is definitely by far one of my favorite options. And it's a popular favorite in the podcasting community. And the likes of Spotify, ESPN, and Shopify, you squat costal FM for their various protocols. Now as gray as squad costal FM is, there's always gonna be cons with platforms such as this. So let's have a look at them. Now. One con is uncompetitive plans. So the payment plans aren't as generous. Such as platforms like Zen Koster. There's also limited support. So you tend to kind of have to wait to get a response and is not as quick as of a podcasting online platforms that I've communicated or dealt with so far is not supported. So you will always have to remember to redirect your guests to either the Google Chrome browser or the Mozilla Firefox browser. And video recording isn't officially available as I'm recording this course. But hopefully by the time you take in this course is should be available. So it is always worth checking out. Now, just to make a small disclaimer, I am actually an affiliate for squad costs that FM. And I really do admire this platform. Now if you follow the link, the sound of a crowd.com, forward slash squat cost, I'm giving you a seven day free trial, which you can use to experience this platform and try for yourself. Now if you do go through this link and you sign up to the pro version, I'm able to get a small kickback as a result of that, but at no extra cost to you. So I great, I greatly appreciate it. Okay. So let's look at Riverside dot fm, which is a new entry in the world of podcasting remotely. Now the podcasting world answer to stream yard is Riverside FM. Certainly is got to be this platform. And now Riverside FM is one of the latest yet reliable platforms to record remote podcast with great quantity. But what makes river side or FM unique when side-by-side with platforms such as Zen cost and squat Costco FM is that a allows gas to call in with their questions for video, making it a path that option for live podcast and shows. And to maximize audience engagement with these podcasting videos done remotely. Now let's look at some pros are using herbicides that FM. Now Riverside or FM, you're able to reach more people, okay? By live streaming video podcasts to multiple social media networks simultaneously while recording, including YouTube, Facebook, and twitch. You can view as coil and live with video and audio. And this can also boost your engagement. Of course. Now this depends on the plan that you have. Okay. Similar to squat costal FM in requires no installing. You just simply record from your browser and there's no logins for guests and they can join with just a click. Similar to squat costs that FM, a riverside to fm supports up to eight people or so. That's even more people than some of the other platforms out there. So that is one host and seven guests, all in total. You can share your screen, switch cameras and chat or from the dashboard, which is great. And recording for audio and video is done both locally and over the Internet. So you can choose which quality you would like to use. It gives you confidence because when you learn that big names such as the NFL use Riverside that FM, it tends to mean you in great hands. Let's look at some cons of Riverside though FM, as great as it is. Now, if we would have learned earlier on that the plans are definitely expensive. So if you want the live streaming feature, this is only available on the most expensive plan. So that might be their way of pushing you to get the best plan, especially if you want to use live streaming. Now, Riverside to fm supports groaning and limited amount of platforms for live streaming. So just bear that in mind if you're signing up to them. Now the Free Trial offering is definitely poor compared to other specialized, the remote podcasts and platforms out there such as Zen casa, and squat costs that FM. The free trial is only 30 minutes. Can you believe it? So probably isn't enough to do a long podcast episode with it, definitely isn't enough. Now there are other video recording platforms such as clean feed, cost. Ringo get welder who will have some contacts with unclear cost. But I won't go into these right now. Having spoken about livestreaming, podcasting platforms, and thus get into social media podcasting and live streaming, which is pretty popular in 20-20. Let's have a look on Instagram TV. Now, one of the pros of Instagram TV. Now, I've been on one episode with Instagram TV with one of my fellow podcast is now the great thing is that you can post a limited amounts of video on Instagram and drive traffic to your podcasting Instagram page. You can also listed links and hashtags. We've Instagram TV, which is great for being discovered. However, there are few cons with using hygiene TV. Now of course, your content will become earned by instagram and it will be definitely difficult to discover outside the platform. So for those of your listeners, dot on Instagram or refuse to join Instagram is some, is really difficult for them to get access to the content unless you share the link with them directly. Now, Audio quantity is more likely to be poorer if recorded without professional equipment. And chances are if you do a podcast over IG TV, that is Instagram TV, you're going to be using a smartphone, a tablet, or your MacBook or PC. So charges out the order quantity is less likely to be good. Video quality is also more likely to be compressed where we've platforms like YouTube, you can feature up to 4K resolution video. Instagram fives More on short content, and that is Instagram Stories, Instagram posts. So for listening engagement to be high in Instagram, TV, poster for 40 minutes plus is less likely to be possible as users can easily get distracted on Instagram as the so much content on there. Ok, so let's move on to another product from the Facebook family, and thus Facebook itself with its other product, Facebook Live. Let's look at some pros and cons here. Now, what are the pros of using Facebook Live? We have the opportunity to talk and engage your audience. It's great if you have a large Facebook following. Almost everyone has Facebook as well. So it's easy for anyone to access if they have a link and followers can get notified as soon as you go live. And of course, just like Instagram TV, you can replay the video after the recording. Now was great as Facebook is an as long as there's been around, there's always gonna be some cons. Let's take a look at them. Unless replay is available, facebook Live is not straightforward to listen and to find after the live broadcast ends. It can also be very distracting. A bit similar to Instagram, as users can easily bounce off to view something else in their Facebook feed, is also poor audio quality unless you're using a microphone with Facebook Live. Now, if an individual doesn't have a Facebook account, chances are that they can't tune in live. So they'll have to watch the replay, which doesn't really get spotted well in today's facebook algorithm. Okay, so we're moving away from the Facebook family. Let's take a look at LinkedIn live. Now, what are the pros of using LinkedIn live? Within LinkedIn algorithm and makes it easy for people outside your network to discover your podcast. Followers can also get notified when you go and live. And this easily, to be replayed, you can easily replay the video on Instagram Live. Now, Instagram Live is not important, even if he didn't have a big following because of the way to Instagram algorithm works is definitely one of the best social media algorithms out there because it allows people to easily discover your content when you're sharing on, when you're sharing on LinkedIn. Let's look at some cons of LinkedIn live. Now the audio quality is not as good. Especially if you're not using a microphone. You don't expect to get great audio quality similar to Facebook simulate. So Instagram. Now, depending on the audience, LinkedIn may not be ideal for you, for your podcasts. Podcasts doesn't fit the LinkedIn professional world. You probably don't want to stream to this platform, which is a loss for you. Okay, let's look at some more. Multi, multi social media streaming platforms such as streaming other some examples of streaming is Stephanie Taylor. She is a property investor and she has a podcast called renter and success. And as you can see her, she's doing a live stream yards podcast with one of her guests. And she's able to get questions and get comments from people on different social media platforms at the same time, such as YouTube, Facebook, LinkedIn, and so many others. Now, what are some of the pros of streamlines? Now, I'm gonna get into that in just a moment about what you guys to see this. Now this is a webinar that I've done with a UX Design Academy. And you can see here with streaming odds, if you want to show a question to the audience, you can easily bring that up on the screen, and it's easy to do branding as well. So costs and branding is another plus with streaming. Now I did promise you the pros of stream yard. So let's get into the stable connection. So it's very easy to use the interface as well, as well as having a great staple connection, which is very important, especially with live streaming. Streaming has professional-looking streams with custom features. The intro and outro has costume templates which you can use. So you can create a custom intro and you can create a custom altro, which you can add on your video live. As I said earlier before, you're able to stream to multiple social networks at the same time compared with Riverside or FM, you should be able to definitely stream to more social media platforms. Then we've Riverside that FM using streaming out. You can record offline using streaming out and download the audio as well, which are also useful features to have. This is something that you're interested in. But what are the cons of using streaming odds? Let's take a look at them. Now, live streaming options are limited, so as many options as there are available, and there's also quite limited compared to other live streaming platforms out there. The order quantity is also not Studio. So chances are if you're not using the microphone Once again, the order quantity is unlikely to be studio-based. And the intro and outro custom templates. They aren't always the best for you to use, depending on what you wanna do of them. You can also stream to social networks on the multiple basis. But again, you're limited to the amount of social media networks you can stream two. And again, recording offline and downloading audio may not be a feature that everybody is going to use. So thus, thus can be a con, potentially. So that's video podcasting. We hope you enjoyed this module and I'll see you in the next one. 10. 6. Seasons vs Sequential, Podcast Categories, Length and Frequency : Broadcast a to Z, the complete course for podcasting, showing you how to get your first 0 to 1000 plus listeners and beyond. I mean instructor agent Daniel's again. And in this module, we're going to focus on podcasts, content creation. Now this is one of the most important modules in the course because without content, you're going to have no podcast. So we're going to focus in this module the important parts of creating content for your podcast. Now what we're going to focus on first is the different types of podcasting. And that is sequential episodes and seasonal episodes. Okay, so there are two main types of podcasting, just as I mentioned, sequential episodes and seasons. Now, what is the difference between both of them were going to explain them. Okay, so what dads to sequential episodes, this is when you're constantly releasing podcasts without a break, without any official. Great. Okay. So you could be someone like a Joe Rogan or a Pat Flynn who just continues to release podcast episodes. So someone like Pat Flynn, who has the smart passive income podcasts or oskar part OS Pat's podcast. He releases nonstop episodes, so he's on something like 500 episodes. Whereas you have someone like Joe Rogan who has 500 plus episodes, who, when he releases the episode, is not defined on the specific season or series is just a new episode, and that's it. And he's been growing like that for the past ten years or so or just under ten years, if you were. Now when you look at seasonal episodes, okay. This type of podcasting is when you podcast for a certain period of time. So what you may do is you may have, for example, ten episodes for seasonal, maybe 15 or maybe 20 for a specific season. And what you would would aim to do is to release each episodes on a consistent basis. So it can be every week, every fortnight, or every month. Every month is probably a little bit too infrequent for the algorithms you want to have, at least maybe every two to three weeks at the very minimum, I would say so. So exactly what I'm saying is that you release an episodes on a consistent basis within a specific period of time. And then at the end of the season you're gonna Nazi listeners, hey, this is the end of season one or seasons WHO, et cetera, et cetera. I'll be back for season three or season four at this particular period. So look out for it. And when you do something like that, you let your listeners know, Hey, we're not stop podcasting. We're just going away for a break and will, and we will be back. So what I'm gonna do is this module is that I'm going to break these two types of podcasting down in a lot more detail so you understand the difference, the differences between the two of them. Ok. So let's get straight into it. Okay, so podcasting in seasons. So this is the former I currently use for my own podcasts, the sound of a crop, which is currently recording and filming for season two. All has completed by the time you are taking this course. Now, I did 19 episodes in season one. And as soon as I finished Season One, I fled the country almost immediately. I really wanted the break. I loved it. I know I was caught up in a lockdown as well. So that was part of the reason. And I particularly liked the flexibility and the experience experimentation of the seasonal format. It gives you an opportunity to reinvent yourself and improve season after season. Whereas when you have sequential episodes, there is really no break. So you're under pressure to constantly release content within a consistent basis. Now, we've seasonal podcasting. It can also be used to read, revitalize your content. And it can get a whole lot easier with content creation when he puts now wave after wave of the wave of podcasts because in all shrewdness, everyone needs a break and we'll have a break. Comes new ideas, it comes new mindset, and it comes a new focus. So I definitely encourage podcasting in seasons. Entrepreneur Gary V would tell you that you can create multiple pieces of content from one big source of content. And I think that definitely applies to podcasting. So what I did with Season One is when I finished Season One officially, I mentioned that there were gonna be highlights coming after. So why would do is I would still release episodes, but it wouldn't be official episodes. It will be bonus content. So this would be highlights from season one. So I will do different types of content based on the different bits that I've taken from the podcast season that I just finished. Okay? Now, I mean, you can use tools such as Canva, headliner, wave, and the sky's the limit to help you to keep putting out different bits of content from one episode. So those tools I've just mentioned are to do with the marked and aspect by in terms of putting out more episodes, even when you finish a season, you can just take bits of the content that you like or bits that stand out from different episodes and turn it into low highlights kind of mini season, if you will, but it'll be unofficial bonus content, of course. Now, what you can see on the screen here is an example of another podcast or who does seasons, and this is Steven Bartlett. If you're not familiar with him, he is the founder of Social Change, which is one of the biggest social media agencies in the world. Definitely a multi-million, million dollar company. Now he has done a few seasons of his podcast called The Diary of a CEO, is a very popular podcast which even has a live format. So some of you who may know him may have gone to see him live. Again. That is some of the potential of what podcasting can do. It can open doors for you to even do live shows or even have a live version of your podcasting ends. We will cover sunlight this in the podcast monetization module. So make sure you look out for that. If you have access to the full course, okay. Now, Diary of a CEO, Carney is during seasons, but recently Stephen announced that because he stepped down as CEO of social chain, I believe he has more time to do podcasts. And so what he's announced is he's on this final season as we, as I'm doing this podcast cause as I'm recording this course for you guys, he's announced he's a stepped down and he's gonna do his final season. But what he's gonna do is he's going to move on to sequential episodes, which is what I'm going to explore shortly. And the reason why I'm guessing he's doing that is because he has more time on his hands. And as a result, the sequential podcasts and format is going to work better for him because he can have more of a snowy snowball effect. He can have more time to do more podcast episodes essentially. Now, let's look at the benefits or who seasonal podcasts is four. So this tends to suit people were busy schedules such, such, such as myself, who can't commit for time to podcasting, and also suits newbies who wanted to experiment with podcasting. This also gives me an excuse to take a break as well. Like me. A suits people who want to lead their shows with different themes. So let's say you have a podcast about gardening. Maybe you wanna do a whole season which focuses on different garden tools. And then maybe you wanna do a whole season about different lawns and different lawnmowers and things like that. It's also for people with content which doesn't always rely on current affairs to stay relevant. So for example, if you are podcasting is about news, et cetera, you definitely wanna do sequential format because it makes it a lot more sense with seasonal formats is definitely gonna be content that's going to expire very quickly and be irrelevant very quickly. So you wanna do sequential format podcasting. Now, if you have a specific topic that you need to break down by episodes, again, podcasts and by seasons can work for you. Even more benefits. You have more time to plan and less time to pressure. I loved this balance. I'm really someone that loves the plan, that loves to get the most possible value. For example, with this course, I spent a lot time planning. And as a result, there's been less pressure for me to record. Also more incentive to record. So for example, if you go away from a season of doing podcasting, you may get messages, you may get people reached out to us and hey, so-and-so, I really loved your podcasts. When is it coming back a Conway? That season was amazing, you know, so on and so forth. And when you get messages and you get attention like that, it only gives you encouragement to one and go out and do a second season of podcasting and so on and so forth. Again, time for breaks. So you do have time for official breaks with seasonal podcasting. And also there is that balance of quality versus quantity. Now with sequential episodes, unless you're really on top of your game, It's really difficult to keep the quality levels high because you're just focused on putting out regular episodes. But we've seasonal podcasts. The fortunate thing for you is that you are likely to have a high-quality of podcast episodes because you've put more time in planning, as I explained earlier. And finally, you're gonna have episodes which are more likely to stand the test of time. So in other words, we've seasonal podcasting. You tend to want to port evergreen content out there and buy evergreen content. I mean, episodes which can be listened to anytime, any any place, anywhere. It doesn't matter what year it is, is still going to be relevant, is still going to have some kinda high relevance to whatever day or whatever date you are listening to it in the future. And that is another important thing for podcasting and seasons because if you still want people to listen to your podcast, even when you're not podcasting actively, is important to have evergreen content so that people can find your content. Opv would want to listen to your content after you finish costing a particular season. Okay, so let's look at podcasting in sequential episodes. Now, I believe this format is a bit more popular because people just want to bombard you live podcasts content. Alright, so what you can see is the Joe Biden podcasts and attorney Robin podcasts. So these are two podcasts which involve podcasting in sequential episodes. Now, who is it for? Who, who is sequential podcasting for? Let's, let's, let's take a look at that. Okay. Now, people who are interested in podcasting full-time or release episodes on a regular basis. So this usually is at least once a week or twice a week. Ok. Now people includes Pat Flynn, Joe Rogan, and Joe Biden, and Tony Robbins, who some of them you saw on the previous slide, okay. And those are, is more suited to podcasts related to current affairs. So you heard me talk about a car in the first ID run. But this format is more suited for people who are focusing more on less evergreen content or content that is more relevant to the now rather than anytime of the year. Okay? It also is going to be for people who have more time on their hands. Again, just like it just as I explained before. So if you have a lot more time, then this is going to be for you definitely because you're gonna get the most out of the, the podcast and algorithm. And you're going to be able to keep in touch event listeners even more and so on and so forth. The more episodes you like me to do, the more likely you're able to open doors for yourself and reach more people. Okay, even more, even more benefits of podcasting in episodes. Listeners can get regular content, okay? So as a listener, you are gonna get access to regular content. As a podcast or you're going to be putting out more content to that listener who's going to benefit from them. There's also gonna be a faster way to establish yourself in the podcast in the world. So as I said before, The more episodes you pull out, the more likely you're able to get noticed and discovered. And also is going to be more attractive for advertisers and sponsors. I mean, if you're looking to get advertisement or sponsorship for your podcast, which we, which we will cover in the podcast monetization module. Chances are you want to do a sequential episode release because those that do sequential podcasts, as opposed to the seasonal podcasts, they're more likely to get the adverts or get more bang for their buck in regards to the adverts or rugosity of sponsorship. So this really suits those that want to base their business model for podcasting around advertising and sponsorship. So just before we move on to podcast categories, I just wanna say what you wanna do is you want to create the podcast. You want on a schedule that works for you. If you are doing seasons, make sure that you let your audience know beforehand when taken breaks and keep them engaged with off-season highlights, content and updates. Okay. So let's take a look on podcasts categories, okay? You need to consider the most suitable category for your podcast to track the biggest and most relevant audience that has data's Apple podcasts, Spotify podcasts, podcasts categories, lists. That's something that you want to look into. So you can get an idea of the different protocols categories that exist. Okay? So what are some of these categories? So what are some of these categories? So we have, for example, we have opts, for example, the writer's voice that you can see. We are business, for example, what you can see is Pat Flynn on the right OSC pots.com technology, which is mixed. So g is one of my favorite podcasts I like listening to over the years. Comedy. You have Conan O'Brian, okay? Yours have education. For example, you can see dual lingo podcasts that you've got government. This is HM, Revenue and costumes, which is a podcast focused on the UK government. You have kids and family, for example, we have Pat Flynn, again, one of my favorite podcast is who has a podcast with his own child, and that's quote, all of your bees wax. You also have news and politics. So for example, you have podcasts such as Andrew Womack, which focuses on religion and spirituality as well. Didn't you have sports and recreation? An example is Bill Simmons, which is now owned by Spotify. And in this TV and film, which will be the BBC. And there's so many more podcasts categories out there. But I believe of covered all the ones that you can see on the screen. Okay, so let's look at some podcasts, subcategories, okay. So for example, with health, you have alternative health. And one example is living for the poor check fitness and nutrition. You have the food for fitness podcasts, which is hosted by Scott's batty. And then there's the self-help podcast, which is called head five. And this is tips for a happier life by kate snow ice. Okay. Okay, let's focus on podcasts formatting. So there are a number of formats to choose from when podcasting bots, they, we're going to explore the top five options. So the first one we're going to look at is the interview format. Okay? So let's inspect each one and weigh the pros and the cons. Now, with the MTV formats such as my podcast, Tim Ferriss, Pat Flynn, Joe Rogan, and many others. And this is the former I use and the most popular format used by the biggest podcasts in the world. It's also the best format to grow an audience because you also riding off your guests credibility, content, brand whilst boiling off here and get this one right. And you can definitely pay off dividends for you in the future. There isn't much work needed in this area content-wise, but you simply need to interview one or more guests about a specialized area of expertise. Your main job will be to answer compelling for four questions that can unlock great content and value for your listeners. However, if you choose to interview format, just be prepared to become proactive in finding good guests, carried out for a research about them and have a good understanding on knowledge on the topics for discussion. Otherwise, what will happen is that you may find yourself being drowned out and not being able to cope with the interview. There certainly needs to be a balance. Okay, let's look at the pros of using the interview format. So you may just need to ask the questions. That's a good point so you don't have to worry too much about the content. That's more the gastropub, okay? You guess also don't need too much persuasion to promote your show because they would naturally want more people to hear their conversation that they had with yourself. And also opens doors for more listeners than ever before. So your guests can help you to attract a different audience that you've had previously. It brings high engagement as topics can change from episode to episode. And also it's fantastic way of networking. A great way to build up your phone book, as one of my mentors has advised me. Hm. Okay, well, what's the cons of using the interview format? So if you don't have a charismatic personality, the interview podcasting format may not suit you, and it would come, come across quite dull and very much a Q and a rather than the very insightful, valuable interview. It can also be a lot of effort to find new guest if you want systematic and productive. But if you've unrolled to this course, don't worry, we're going to show you how to do this. It's also more time-consuming to create the interview format. Content form. Because you need to actually go out and find guests and also get the interviews edited and get the different layers of sounds done and so on and so forth. Now, interview prep and guess PrEP is also needed for each episode, so it can be a bit more time consuming in regards to interview format. And also you have to schedule in time for you and your guests to record. So again, not only do you need to find the guests and also prepare for the guest, you also need to get the guest scheduled into your diary and make sure that interview goes ahead. And which can be a bit more time-consuming depending on the kind of guess that you've locked down. Okay, so let's look at another form of podcasting and that's the co-host and format. So if the co-host and former disc format focuses on malign, irregular co-host who usually is on the same wavelength as you. There's usually a complimentary Duo when it comes to a co-host and podcast making a good balance, each person will bring something unique to the table in the co-host and podcast format. Now, on my podcast, the first season, I did as an experiment. Instead of interviewing guests, I spontaneously turned one of my episodes into CO hosting, one where I had an honest conversation with one of my close friends. This episode tend not to be very, very popular. But what actually is some of the pros of co-host thing, which you can see on the screen. So you usually get the share of workload of speaking and producing the podcast. So what tends to happen is there's, there's a sharing activity that takes place. So usually it may be one guest would focus on editing what the other would focus on the continent and is also with the co-hosted format. You don't really need to work too hard for content. You can usually bounce off each other's ideas and bounce off each other's fortes and conversation patents. You can also get show's done a lot quicker than having to chase up a guest because it's just a matter of reaching out to your, your co-host or keep an upheaval co-host and just planning episodes and advance and getting them done. I'm meeting up online or offline. So there's a lot more easier than the interview format. It also feels very organic and co-host can just bounce off one another, as I said previously. Now what are the cons of the co-host and format? Now you can only discuss topics and areas that you both agree on. And also it's more work to edit two voices instead of one. So just bear that in mind. Okay, so let's look at the solar former of podcasting. Now what is the server former podcasting? Now this style is one of the easiest to execute. Certainly there's no barriers to recording, such as having to worry about guests or co-host to get podcast interviews or conversations arranged. Or you need to do is just hit record and speak. He has. Is that simple? These are episodes that I've done to produce highlights of the season in terms of my podcasts and format, which is they interview one. So let's look at some pros of sodium podcasting. So one big problem is you don't need to worry about guests or coerce when recording content, you just need to record. Your listeners also can quit and get to know you as the podcast is more focused on based around yourself, okay? It saves time with editing. So for example, the Anchor app can work well for Southern podcasting because as you just load up the app on your computer or your phone, tablet, et cetera, and just hit record. You can quickly improve in podcast and because it's usually just the self and your new are more likely to launch more episodes because you didn't need to worry or rely on anybody or anything. But what are the cons of sodium and podcasting, as a great says. Now usually you're only works well for the chatty, charismatic personalities as you need to come up with more content by yourself. And there is no co-host or guest to rely on auto bounce off for content ideas. As a result, there's more pressure to generate content. So if you're a charismatic person, buzzing the bind is this is a great format for yourself. But just note that there's more planning needed for the sourdough podcasting former, because you're more likely to pull out more episodes as well. 11. 7. Podcast design, market suitability, goals and research: So this format is like an interview Podcast on steroids. That's the way I like to call it. It's like one big interview party would never ending discussions. Definitely one of my personal favorites. I've recently been invited to become one of the regular members of a group format podcast. Now, let's look at some of the pros of doing a group for my podcast. Now, clearly, it's going to be very easy to generate content IN days because all that you're doing, you're bouncing off one another in a group format podcast. So imagine you're in a group of maybe 345 or even six or seven people. All it takes is just coming up with a topic for discussion. And you're off to the races before you know it, you're going to have on our two hours or even three hours worth of content. Now is also very easy to promote. Because the more people involved in the podcast, chances are more people are going to hear, hear about it on the promoter, on social media when you promote it to friends and family, when you promote it using other methods of marketing. Now there are some cons as greatest podcast format is. Now the more people involved one podcast, the harder it is going to be to organize the recording. Okay, so just bear that in mind. Now there's a lot more work in post-production when it comes to editing, because you're not only going to edit one or two voices, you'll go into Edit maybe 345, even six or seven voices. And that is going to be difficult to monitor, is definitely going to take some time. It can also be harder to know when to stop talking as each co-host would want to get their point across. So you can imagine, unless there is some kind of structure or there is some kind of cues that have been set within that group. It can be difficult to know when it's time for one person in the group to start talking and the other person in the group to stop talking. So a lot of systems needed to make this podcast format work for sure. The next format we're going to look at is the re-post formats. Okay, now what is the repost form format for podcasting? Now, this is the easiest to do by far, however, is not the most recommended one unless you have a huge following or unless you're literally just using it to promote our business. For example, essentially, you are repurposing content that has perhaps originally being created for video and turning it into a podcast. For example, there's an entrepreneur caught some ovens, you owns a consulting.com. His team would simply take his highly popular YouTube content and just reapplied it as a podcast format on all of the various platforms. Now for his existing fan base or for Xist and people that know about him that wouldn't add a bit of value to them at all because they're ready getting value from the YouTube. However, for those that don't know about some ovens, it's a great way for people to find out about him. So if you want extra exposure for your business or for your brand, but you don't have a lot of time, resources or effort to make it happen. And this is a great format for you to use. Now what are some of the pros of the repost and podcast format? Okay, so there's no effort at all needed or you need to do is simply rip the audio from a video or take a recording. And upload it to a podcast platform. There's no budget needed because all you need to do is just have software that enables you to take audio from a video and upload it as a podcast. And it's definitely not difficult to add post-production to audio and to distinguish it as a podcast. So after you've obtained from a previous video recording, you just need to maybe add a few post-production special effects or maybe booster audio a little bit. Just give it a nice little clean and you're good to go. Okay, so there are cons to the reposts in podcast format, as easy as it sounds. Now, it doesn't feel organic. So if you're serious about building a podcast audience base, then this probably isn't the format for you. It doesn't for organic. When people listen to the podcast, they go into know straight away that the audio has originally been taken from a different source. So if you're serious about your standards and equality or podcasting, and you wanna give people a different perspective, then this is something that you need to think about. And I give you a good example of someone who I mentioned was Gary vein a chunk, aka Gary Vee, who is an entrepreneur known for running vena X, which is a group of media companies. Now, he has a YouTube channel. He has a verse of huge hears of various YouTube channels. I think he has won two or maybe free YouTube channels. I think one is called the Ask Gary, One is called Gary Vee. And then he also has a podcast called the Gary Vee experience. Now, I believe that the podcast has been repurposed from some of his previous content that's been pulled out on YouTube, but it's been polished up and has been adapted for the podcast and format. So that's one example of a podcast that you can go and listen to, where you get ideas for the re-purpose and podcasts formats in the very good way to build an audience. Now another thing is that listeners can lose out on the frantic podcasts experience. So in listeners won't get the unique podcasting experience with posting podcast format. Now the audio quality is usually poor or substandard. And thus usually because it's been taken from a video where the chances are professional audio recording equipment has not been used. And the content usually isn't exclusive because you're just taken the audio from one source and repurposing it to another. Okay, so now let's move on to podcasts length. Now, what's the ideal length for podcasting? Now, there is no real right or wrong onto for this, my podcast tends to fluctuate anywhere from 30 minutes to 2.5 hours long. Some of the best podcasts such as Joe Rogan can go on for two hours plus easily. On the other hand, I have podcasts and friends who can release a trailer for a podcast episode, which can be around free minutes long. And number of podcasting hosting platforms have reported that the average length tends to be around 30 to 45 minutes. This is a good sweet spot because it tends to get the listener through a regular activity, such as a commute to work, cooking, cleaning, or even a workout. So it's a good enough length to get someone who is making a transition from one place to another or from one activity to another. At the end of the day, it's all about how long it will take you to communicate your message to your audience for a certain episode. This could take minutes or hours, but wherever lymph you choose, just make sure it's engaging enough for your audience. As a result, it's important to pay attention to their engagement levels of your audience because that can dictate how long you podcasts should be. What content you use should focus on putting out. Especially if you can be a bit more flexible. Now don't feel pressured to hit a certain time marker even if you hit ten minutes, because if it becomes pheno content, it may not be engaged in all worthwhile. You're better off investing that time into another episode. Now, what's the ideal frequency for podcasting? Now whether or not you are podcasting and seasons or release in sequential proceeds, this would certainly apply to you. How often do you release podcast episodes should depend on whether or not you are podcasting for time and how your schedule is. The really simple answer to this is knowing how much time you have to dedicate to create in this content. So for instance, in my first season and podcasting, where I create interview format podcasts, I would have to work around my guest availability because back then I didn't learn the concepts of batch recording for seasonal podcasts. As results, I wasn't able to release as often as I wanted, which was a weekly. However, for season two, I batch recorded and I'm releasing episodes on a weekly basis. And this gives me control and how often I can release them. And this suits my audience as well. For me, weekly episodes is the way to go because it creates momentum and it gets more audience, something to look forward to each week. And for me, it's the right level of balancing the amount of content I have to the frequency I want to commit to. Okay, so let's look at finding the perfect topic for your podcast. Now starting a podcast and thinking about a topic can sometimes be the hardest thing before starting because you want to distinguish yourself from others. Think about what unique value you can bring to the podcast and mode that can bring tremendous value to a global audience. For example, I had a lightbulb moment in 2019 and started the sound of a crowd podcast. My unique multi-cultural background of understanding the city for a QRA, Ghanaians and the diaspora around the world gave me a competitive advantage to create a niche podcasts that targets a specific audience and fills a gap in the market that hasn't been tapped into yet. As a result, is one at the top in the world for anyone that is looking for a podcast based around the city of OK. So here are 109 is that you can consider for your podcast. So one idea is find where you podcasts fits. So having a niche is so important as there's so much noise out there. For example, the city of across the city of Paris, gardening, being a mother, and so on and so forth are examples of niches, dual podcasts around special events and seasons. So maybe you can do a podcast around the season of summer or autumn, or even mocked in events. Teach your audience and new skill or hobby. You can teach audience and new skill, such as teaching them a language or be a how to guide for making a certain freeze-dried recipe. For example, do lingo, do a podcast on languages as mentioned earlier. Help us specific sets of people. You can create a show around helping a unique group of people, such as students, teachers, travelers, vegans, and so on and so forth. Popular example of this is the college Geek Podcast. Inspire people. Why not give people a daily or regular dose of inspiration or motivation? You can check out the Tony Robbins podcast, which is based around bringing out the best and people. Tell a story. Why don't you Crayola podcasts which tells interesting stories about specific person, event or activity or fearing. For example, with the TED Talks podcast does exactly that. And I'm sure you've seen the YouTube channel do an iterative podcast. So why don't you have a podcast which does a commentary on a specific book. You just read. Uneven starting Audio Book Club. How great is that? Debate? You can have a podcast which is a co-host ng show, and debate regular basis on different topics, teaching life lessons. You can make a show about how, why, when I'm What, regarding your life lesson? Have a comedy podcasts, tell funny stories or do a podcast with jokes, as long as they're clean. I suppose. An example of some commonly podcasts or podcasts that tell funny stories on give jokes. Podcasts such as that. Peter crouch podcast who has a formula footballer from the UK. Comedy podcasts are currently climbing the Apple Podcast charts in 2020. So this is a popular category to get involved in. And the bonus one view is having News Channel about a specific segment. Now, I'm interested in learning about what topic appeals to you the most. I would love to hear about which one you decided to go for. Remember the key points are to have a competitive edge. That is something you can excel in identifying a gap in the market, in the podcasting space and be passionate about whatever topic or theme that you pick to go. If you just do your research and see where you can fit in, everyone has a unique voice. Just think about where that can fit. Okay, so we're going to look at podcast cover artwork. Now first impressions, count and investing time, effort and resources to designing a catchy podcast cover is a no-brainer. There are millions of unique podcasts out there. So you need to use all the tools that you can to stand out. Here are some recommendations when designing a good-quality cover autofill podcasts that you can use for seasons or years to come. Designed for Apple first, makes sure you design artwork fits in with Apple strict requirements. Once you can crack it in Apple podcasts, you can crack it to anywhere, as it's currently the most popular podcast directory at the moment. Although it's debatable whether Spotify has overtaken them or was just about to take that number one spot. Some of these requirements for Apple can include artwork dimensions. So that is a minimum size of 1400 by 4000 pixels and a maximum size of 3 thousand by 3 thousand pixels. Designing an RGB and not CMYK. Cmyk is a print format, by the way, color coding so that it's suitable for digital purposes. Make sure you export in JPEG or PNG formats and reflection of your podcasts. So your artwork needs to portray what your podcasts represents at a glance. It needs to fit the personality and style, the brand. So for example, I choose colors that represent the garner flag and some art style fonts for my podcasts because it reflects the content of my shown. For business or brand. If the podcast is an extension of a personal brand or business and needs a logo on there for sure. Keep it simple. Don't overkill the design or make it too busy. Five words tends to be the ideal for podcasts. Show name has a maximum. Having slogans can overdo this. Show your podcasts, cover outward to friends or family and other podcasts and get feedback for any changes. Use the right colors, fonts, images, and spacing that makes the artwork take. If possible, we'll hire a graphic designer or user marketplace like fiber. Thus, with two Rs, Upwork podcasts, artwork, 99 designs and design crowds to get to professional one done before a reasonable fee. Now this V can be anywhere ranging from $5 up to 1000 plus dollars, but you probably don't want to spend $1000 on your first podcast episode, especially if it's not monetized, you probably want to design it yourself or keep the budget around a $100 max. You can also take a look online and platform such as Adobe Spark, canva.com, banner snack, and so much more. Your podcasts cover artwork needs to be suitable for all devices. Make sure that the login looks good on desktop, tablet, and smartphone when during the podcasts and a variety of particular sizes. Now the podcasts with the host is the star. Make sure that your podcasts has an image of yourself, especially if you're putting your name on the podcast cover artwork. There are lots of examples out there in the podcast directories such as upwind, Spotify. And a good example of this is the online marketing made easy with Amy Porter forward podcasts. Take a leaf from people such as this who are doing really well in the podcast mode and get inspiration from them. Now some exporting tips to ensure your artwork looks great on smartphones. Export your fall at 55 by 55 pixels and test to see if your podcasts artwork. Still looks okay at the smallest possible size. If it does, then you're good to go ahead to export your podcast cover artwork at the minimum of 1400 by 4000 pixels and their maximum at 3 thousand by 3 thousand pixels. Let's take a look at podcasts segments. Now, podcasts are broken up into three main parts, okay? So you have the introduction, and this typically features some light bedding music were voiceover introducing your show in usually less than a minute at times just before the intro. And a highly engaged in snippet of the show can be played. So that's one example of introduction. And that's one introduction I started to use towards the end of Season One of my podcast body. So this is the main content of the podcast. So this is where the meat of your podcasts is going to be. And this is very important. And third, algebra. So this segment brings the shooter clothes and usually typically leaves the audience with, with some final quarter actions and some, and some points of reflection. And leave some last words to the audience as well. This is also a final bids to leave the audience with some series values and make sure you get this right to keep the audience coming back to your podcast for each new episode. Podcasts segments are essentially the structure of your show, split up into different parts. So at different sections of your show, your audience can expect different parts of content. It's important to have at least different pots, especially if your show is longer than 30 minutes to keep your audience engaged and tuned in and not destructed and bouncing off the different content formats or shows. These are heavily influenced by the style, format, and length of the show, for instance, or my podcasts, the son of a qua, cause the typical podcasts segment are as follows. Short introduction with quarter actions, introduction, brief background into guest and to find out to what they had been up to recently. Exploring the venture of the entrepreneur or creative in a series of questions. For example, token of x about their fashion label. Final question, what the sound is to guest x? Final announcements and call to action for audience to connect with guests. And then the outro with the call to action, which includes the show notes refer as well. Throughout the segment. I'll also use things such as flashbacks, previous episodes where relevant quotes, mentions of influences, people I know, I'm makes shown it plugs and so much more. So how include a hand out of my podcast formats that I'm using at the moment. So you guys can have a look at it and maybe take fermenter if you want to. But right now, we're gonna look at Golden Tips for having segments. Okay? So the Golden Tips for segments are keep giving value to your audience in mind. Ok, look out for queues to segue into another section of the show. Stay on track and stay on time, and be in control of the show, especially when doing interview former podcasts. Let's take a look at the Great Wall of podcasting. None that we have covered. Podcasts, topics, categories, formats, structure, design, content, ideas. You're almost ready to start creating your podcast. Gets in the first few podcasts on the book can be daunting. And so I would like to help you prepare to launch your success. Most podcasts fell and don't really make it pass ten episodes. So if you're going to commit to podcasting, make sure that you remember that it's not a race, but it's American. The podcasts honeymoon doesn't last very long, which is the first few episodes. A lot of people don't break that boundary and lose momentum because they start to realize how much commitment or work it really takes to sustain a podcast. I like to call this the great wall of podcasting. And you can see here, I've got the Great Wall of China as a background. Just to illustrate this point. If you can't make it over the wall, you have a bad chance of saying erase. If you can make it over this wall, you have a good chance of staying in the podcast race. Now, apart from what you've learned from the course so far, here are some pointers to help you overcome the hurdles that await you in podcasting. Set realistic targets. For example, I had to go either go when creating this new podcast, but I was going to do 20 episodes for one season. I achieved 19 episodes, which was close enough to my target. And my season one highlights even helped me to exceed this target. And now I'm well over 20 plus episodes per season one. I didn't rest until this toggle was hit. And that gave me motivation when I told my listeners that we had a lot more episodes to come. Hold yourself accountable. If you'd promise your listeners or your mental a certain number of episodes, stick to it. Riaa plan and stick to it. If it helps, break your podcasting into weekly tasks, if it helps you to get it done. We've already covered some of the tasks that you're going to need to do for podcasting. But in this course we're going to cover the rest, including podcasts, production, podcasts, post-production, publishing, and so much more. The amount of time it can take to run a podcast concerns me very recorded, the highest audio possible that you can at the very least invest in some entry level. Condenser microphones or dynamic microphones, rather, that can capture goods, Home, Quality, studio quantity. In this course, we will cover podcasts, production. So we will dive deeper into this area. No matter what, keep going. You may feel discouraged at times when you don't get many plays or downloads, reviews or even money for the podcast, but just keep going. You or won't, will come eventually. If you're doing everything correctly. Experiment freely. Don't hesitate to change up your podcasts, introductions, segments, styles, podcasts, formats, and so on and so forth. There are a number of things you can do to change, to make it different. And that brings us to the end of the podcast consecration module. I hope you got some great value from this one. And I'm going to talk to you in the next module. And remember there are some handouts available on the back of this module. 12. Podcast Audience - Intro : Hey, welcome back to podcasts, ATC, my name is agent Daniel's, and I hope you enjoyed the course so far. In this particular training, you're going to learn about podcasts audience. Now, without no listeners, with an audience, there's really no point of creating a podcast. So in this particular module, we're going to dive deeper and we're going to focus on discovering who your audience is and who you're listening is. So we're gonna be talking about things such as your listener persona, working out, trying to work out the typical listener that you have. And then once we've done that, we'll be able to scale. And we'll be able to work out how to grow your audience. Hence, again, you from 0 listeners to 1000 listeners and beyond. And that's part of the reason why I named the course that title because it's all about growing your listener base so that you can have more leverage in the podcasting world. And we're also gonna talk about how to improve your technique as a podcaster, especially when it comes to hosting podcasts, so that you can continue to engage your audience even more and get your podcasts to an even higher level. So I really hope you enjoy this training and I'll see you in the next one. Thank you for watching. Take care. 13. 8. Your Listener Avatar: Podcasts a2 x0. This is the complete course for podcasting, helping you go from 0 to 1000 listeners and beyond. Army instructor Adrian Daniel's. And in this module, we're going to look at podcasts audience. So here's what we're going to cover. Listener avatar, growing your audience, your signature podcasts, voice, and turning down guests or interviews. Okay, so you're less than Avatar characterizes a specific type of person that will be listening to your show a week in, week out, month in, month out. It forms a basis of the type of audience or fans of your show that you will attract. And it filters out the ones that weren't enjoy or won't gravitate to you or show. You can also refer to this as a persona, which is a popular term used in market research. At the end of the day, you know the whole world won't be listened to your show. And so you need to focus on the type of audience that will ultimately. But why does this matter? Because you need to understand your audience in order to understand what is making your show grow and how it can grow even more. This is why it's important to be as consistent as possible your podcasts. Because the moment you start to deviate away from what your show stands for and, and communicates on a regular basis. It may lose the shape and appeal a once had, and therefore, you can start to lose your audience. And let my listeners know what my podcast stands for at the start of every episode. So straight away, they have a reason to keep listening or not. Don't feel like you have to change because of one or two people's opinions. Stay in your lane and you will attract your fame, not somebody else's. Now let's look at some examples. For instance, where my podcast, it's all about speaking to individuals who are creatives and entrepreneurs from Afghani and background or interests. The type of people who I want to attract to the podcast are typically people from the diaspora. And that means originated from a certain country, but living abroad or individuals worldwide who may not necessarily be from Ghana, but have a strong affiliation or desire to get involved in doing or creating something in Ghana who are all looking for inspiration, contacts and a powerful connection. God in culture, one way or another. Whether they are thousands of miles away from the city of accrual or even just a few miles away. My listener avatar looks something like this. So let's say there's a man called quasi. He is in his mid twenties, let's say 25. And he's an investment banker who is Finkel of relocate to Ghana and wants to get some insight. He's also considering whether to stay in the UK and start some type of creative venture. But also wants to be able to connect with the right people. That can settlement is path. He works long hours and so he always has time for podcasts on the community. He dreams of living in Ghana and meeting other Ghanaians from the diaspora or meeting of individuals from around the world who are passionate about gardening and excellence or making contributions that represent Ghana. Now, I have experienced between living between Ghana and the UK for many years. And I have been heavily network in an important contacts to help bridge sewing gaps. My experience in business and creativity as also paved different paths and me. So for example, crazy is my perfect listener. And he will learn x, y, and z from the podcast. And also how to AB and C. Usual listener avatar as your true north to keep you in the course, even when you did derail, your protocol should not only solve a problem and present a solution, just as you've seen with that example avatar. But also very much stand out and how you bridge the problem to a solution. Because remember, you are going to ruffle, show those with our protocols to may try to compete with what you are doing. Okay, so let's look at this more deeper. So problem, solution and value. So problem, what is the pain point that your average listener is likely experiencing in their daily lives? Solution. How does your podcast act as medicine to alleviate the symptoms of the pain? Value? What is the listener left with or what takeaways scandalous that gets when their word collides with yours and they finished listening to an episode of your shirt. If we continue to analyze the example avatar, we can see that crazy has ambitions, dreams, but also has needs because he is still working a job that he clearly wants to move away from. And also has passion because he strongly affiliated with his culture in one way or another. How is your podcasts hitting all of these nodes? The distinctiveness of a prod cards should be able to take all of these particles. The target audience and listener avatar would vary from show to show. For instance, if you are a chef who wants to make a food and recipe podcasts than your target audience, maybe for people who are interested in making delicious meals at home, improving their cooking techniques, or own their own restaurant. They might be fans of Gordon Ramsay, Jamie Oliver, or hit Netflix documentary on the food. For instance, if you are a real estate agent, class a2 x0. This is the complete course for podcasting. Maybe you go from 0 to 1000 listeners and beyond. I'm the instructor, Adrian Daniel's. And in this module, we're going to make up the podcasts that audience to be hammer selling sunsets, Donald Trump. So here's what we're going to cover. This is your listener avatar and knowing your audience and your signature podcasts voice and turning down guests or interviews. Okay, singleness and avatars that arises a specific type of person that will be listening to your show, a weekend, oblique out laughing on your mom follows. It forms a basis of type of audience or fans of your show, typical happy you will attract this line and it filters out the ones that weren't enjoy, that she won't gravitate to your shirt. You can also refer to this as a persona, which is a popular term used in market research. At the end of the day, you know, the whole Lord won't be listening to your show. And so you need to focus on the title of audience that will alternately, don't you wonder why does this matter? Because you need to understand your audience in order to understand is what is making your show growth and how it can grow even more goal oriented. This is why it's important to be as consistent as possible your podcasts. Because the moment you start to deviate away from what your show stands for and, and communicates on a regular basis. It may lose the shape in a pill and once had. And therefore, you can start to lose your audience and let my listeners know what my podcast stands for and the start of every episode. So straightaway, they have a reason to keep listening or not. Don't feel like you have to change because of one or two people's opinions. Stay in your lane and you're attract your fame, not somebody else's. Now let's look at some examples. For instance, where my podcast, it's all about speaking to individuals who are creatives and entrepreneurs from a Ghani and background or interests. The type of people who I want to attract to the podcasts are typically people from the diaspora. And that means originating from a certain country, but living abroad or individuals worldwide who may not necessarily be from Ghana, but have a strong affiliation or desire to get involved in doing or creating something in Ghana who are all looking for inspiration, contacts and the powerful connection with The Guardian culture one way or another. Whether they are thousands of miles away from the city of accrual or even just a few miles away. My listener avatar looks something like this. So let's say there's a man called quasi. He has in his mid twenties, let's say 25. And he's an investment banker who is thinking of relocating to Ghana and wants to get some insight. He's also considering whether to stay in the UK and start some type of creative venture. But also wants to be able to connect with the right people. That can settlement is path. He works long hours and so he always has time for podcasts on the Commune. It dreams of leavening Ghana and meeting other Ghanaians from the diaspora or meeting of individuals from around the world who are passionate about Gagnon excellence or making contributions that represent garner. Now, I have experienced between living between Garner and the UK for many years. And I had been heavily network in an unbuilt important contacts to help bridge sewing gaps. My experience in business and creativity as also paved different paths and me. So for example, crazy is my perfect listener. And he will learn x, y, and z from the podcast. And also how to AB and C. Use your listener avatar as your true north to keep you in the course, even when you did derail, your protocol should not only solve a problem and present a solution, just as you've seen with that example avatar. But also very much stand out and how you bridge the problem to a solution. Because remember, you are go into ruffle shoulders with other protocols to may try to compete with what you are doing. Okay, so let's look at this more deeper. So problem, solution and value. So problem, what is the pain point that your average listener is likely experiencing in their daily lives? Solution. How does your podcast act as medicine to alleviate the symptoms of the pain? Value? What is the listener left with or what takeaways scandalous that gets when their word collides of yours and they finished listening to an episode of your shirt. If we continue to analyze that example avatar, we can see that quasi has ambitions, dreams, but also as needs because he is still working a job that he clearly wants to move away from. And also has passion because he strongly affiliated with its culture in one way or another. How is your podcasts hitting all of these notes? The distinctiveness of a prod cards should be able to take all of these podcasts. The target audience and listener avatar would vary from show to show. For instance, if you are a chef who wants to make a food and recipe podcasts than your target audience. Maybe for people who are interested in making delicious meals at home, improving their cooking techniques, or own their own restaurant. There might be fans of Gordon Ramsay, Jamie Oliver, or hit Netflix documentary on the food. For instance, if you are a real estate agent who wants to make a podcast and buying or selling property, then your target audience may be property investors. People look into getting into the property ladder soon or ready to buy another home on investment property. There may also be fans of homes under the hammer, selling sunsets, Donald Trump or the Allman Brothers. This is your unique value proposition and this will help you to stand out in the market with an ever growing catalog of podcasts. So here's enlight exercise. I want you all to have a Fink about the perfect match for your podcast. Come up with a name, age, group, gender, typical hobby, likes and dislikes, passions, dreams, and ambitions, and what life is like for them at the moment. Think of how your podcasts can be the perfect companion to that person. How is this show meeting their needs? And what qualifies you to end the listeners precious time and attention. What kinda People don't want? Listen to your show. What does your target audience look like? Is this podcasts business orientated, career orientated, goal-orientated, or combination of these, free harbour. Think about all of these things. 14. 9. Growing an Audience, Your Signature Podcast Voice and Turning Down Guests: Growing your audiences more than just a regular episodes and regular growth. It's building a brand movement or community around your show. That's how you certainly begin to leverage your community. I slot to my podcasts because I wasn't happy of the growth house getting off line and my own diaspora and networking community. So I, for a quick option was to build this audience online first and then taken back off line. It's a little bit like how Amazon started online, and there's now a diversified into a number of offline ventures, including Amazon Go, one of their offline stores, and the recent acquisition of the Whole Foods retail chain. And so much more. When you have a team of buzzing community of listeners. For example, take Pat Flynn with his team fin community, or even take Tim Ferriss with his own fan base. Your podcasts can get to that next level and attract people even faster. Because he then have word of mouth during the hard work for you. And sometimes these recommendations can travel even faster than online marketing. You'd be very surprised. This section over that a little into marketing and promoting your podcast by still feel it's necessary and relevant to keep it in this section of the training. And now let's discuss creating an online meeting place. So a community need somewhere to hangout. And when it comes to podcasting, This is usually the case and it doesn't become offline for a long while or until you become as big as someone like Pat Flynn, doing huge conferences and naming them after himself. As a result, you need a virtual hangout and a good place to start is typically a good old-fashioned Facebook page. On our website, we have a discussion section. This can act as a good lead magnet to, to help new individuals discover your show. This can be setup by simply using a WordPress website and using various plugins. If you do have the technical know-how, or you can just hire to get somebody to do it for you. An online meeting places, a great place to keep the conversation going between your audience and effects for the growing relationship. It also becomes an online forum on online network in place, which can only grow by each podcast. Just know that weaver community comes a community manager. Hence, companies like Airbnb and Facebook have a number of community managers out there. Put your listeners on the Spotlight. One great way to also build more attention from an audience is to read out reviews on the podcast or to do a giveaway to encourage people to interact with your podcast. I'm Phil, recognized and special when the names are mentioned on the show for one good reason or another, try and do this in a way which is unique to you. For example, why do my guest is that I mentioned on air sometimes that there'll be received in the goody bag will come into the show, which brings us excitement and helps them to spread word about my shirt, was also getting less thans excited about the prospect of what may come their way soon. Once again, podcasts or Pap Finn does this excellently in a variety of ways, including his daily livestream show, the income stream, which has been streaming live every day since the pandemic started. Every day he reads out and displays comments from as listeners and even has Friday fun day where he has a giveaway and gets a lot more intimate and personal with his audience. A name for your listeners or audience. This might be cheesy, but this is how influences build a crazy following when they start to name their fans or audience a certain title. This is seen in various industries including music and business. For example, Justin Bieber has believers. Entrepreneur Gary vainly, Chuck has vein a nation. And in the podcasting world, which I've mentioned a number of times. Once again, Pat Flynn has teamed Flynn. This forms a fantastic basis to build a movement from your podcasts and eventually go on to start online and offline membership clubs, which can also help you to monetize your audience and deliver even more value outside the podcast. We all want to send a message or belong to something as humans. And it's definitely part of our nature. The backstage experience. When your show gets really big, you can start to surprise or listens with a once in a lifetime experience. Where, for example, they can have the opportunity to have a meet and greet with you and really get to know the person behind the podcast. This is something seen more in the celebrity and the Youtube world. But hey, why not? The podcast is if we are always hiding behind the microphone. Now one final point I want to make in this part of the training is that if a guest that eval, you've recruited, who has approached you to be any particles that doesn't sit well, we show politely decline the offer and tell them that they can't be on your podcast for whatever reason. Protect the values and attributes that you podcast stands for, and then get sidetracked for any reason. Once I was approached by novel podcast, he was podcasting In a similar topic, but I declined the guest opportunity because they had an awkward sense of content, which didn't say, Well me. And this ultimately was the reason why I declined the podcast. At the time, I was looking for some guests for new season. But no matter how desperate you may feel in a situation, keep your boundaries tie and you vacuum sealed as you begin to develop your signature podcast sound episode by episode. And this can also work for appearing on people's podcasts. As a guest. You also want to be guessed POS podcasting on the right type of podcasts that also reflect your values and your image as well. So that brings us to the end of the podcast audience module. I hope you've enjoyed this lesson and got some UEFA value from it. And I'll speak to you in the next one. Thank you. 15. Podcasts Guests - Intro: Fellow podcasters, welcome back to podcasts, ATC, we're almost at the end of the course. In this particular module, we're going to look at podcast guests. Now, this is module that you should pay attention to if you have an interview format podcast. If not, feel free to skip to the next module. Otherwise, even if you don't do interview for podcasts, you can still learn a thing or two from this particular training. In this module, we're going to cover things such as how to find guests, how to manage them once you've got them, and also how to interview them like a pro. So I really hope you enjoyed this video and I'm going to see in the next one. Thank you so much. 16. 10. Finding Podcast Guests: Podcasts a2 x0, the complete course for podcasting, helping you go from 0 to 1000 listeners and beyond. I mean instructor agent Daniels. And in this module, we're going to focus on podcast guests. Now guess podcasting, also known as Interview podcast in, is one of the most popular and straightforward ways to do podcasting. Think of it as a music artist during the feature on the song. But the podcast version, it's my favorite former because of the variety and the leverage it can bring. Let's look at what we're gonna cover in this module. So finding guests, guest management, recording, housekeeping, and interviewing like a boss. So let's get straight into it. Finding guests. Now this is one thing that can be a challenge for some people. And definitely this was a slight challenge for myself, especially as I have a niche podcast, meaning guests and more specific and limited. And I'm using the Interview podcast format, meaning I need a gas for every single episode. Can you believe it? Make sure you are finding guests are fit, the topic and the tone of your show. And this will appeal to your audience. Let's look at some ways in which you can find some podcast guests that are free and paid options available. One option is referrals. So one of my podcasts mentors, who is also a veteran, podcasts, told me, Adrian, This is what I do. Every guest I interview Iraq's them to recommend at least two more suitable guests. To me, this is genius. I never you afford this. Essentially, your guests will bring guests who are bringing guests. And that's the power of guest network in friends and family. It's always worth asking friends and family and checking to see if Dana anyone or even if they are suitable to common niche. Oh, I've had a few guests who had been friends and family and even still, they gave me some referrals. Existing network. If you have a social media account with platforms like LinkedIn and Facebook, why not tap into those hundreds and thousands of virtual, authentic friends that you have and reach out to the ones that are fit for you in the private direct message. The more people you reach out to, the more chance you are likely you're finding suitable guest Facebook and LinkedIn groups. There are a number of social media groups with Facebook and LinkedIn, especially Facebook, where you can be a part of groups that are specially dedicated to finding guests. For example, on Facebook. There was a group called Our guests for that podcast. And what we'll do in this module is that we will cover a number of groups that you can use and Facebook. I've had a few people respond to my post whenever I've posted there. But be vigilant in these groups as some Facebook groups have restrictions around posting, say may not be able to go crazy posting when he felt like a niche communities. Now there are also niche communities such as places like Meetup.com, Reddit, slack channels, and even Google Groups, where you can make a person knocks for guests. My final two guests for season one of my podcast came from Google Groups. Maybe you can give it a try. Google, google your niche and use that as an option to find gas that you can approach an email. Whatsapp groups. This is also another great option. If you're on the right WhatsApp groups, he may just be able to fork out a guest or two from there if you asks politely, but make sure that your message in the group stands out so that you don't get lost in the mix with other messages being sent out in a group. Especially the group is very active network and good old-fashioned Network. And I held a networking event in Africa. And on the back of that event, two to three of my guests for my podcast came from there. Let's look at some options. Twitter and Instagram search. So Twitter and Instagram search works really well, especially if you are searching with keywords and hashtags. Depending on what kind of guessed you're looking for, you could approach a number of potential guests on their use. Amazon and YouTube. Browse your niche on Amazon. And YouTube by running a search and approach, YouTube IS offers, et cetera, that appeal to you. If you can find them online and drop them in email or social media message, uses as an opportunity to give them exposure for the channel or book, which should give you a better chance of getting them to agree to come on your show. Us past and current events, festivals and conferences from your niche and approach them via email or social media. Use this also as an opportunity to make them feel special. I would recommend you read up on them and the event vol approach in them so that you can appreciate them as a person. And it also shows that you understand what they're all about. Podcast guest matchmaking platforms. So for example, there are few podcasts matchmaking platforms out there that you can use the vine guests. And most of them aren't very good, but think of it as data naps. But for podcasting, some popular ones include matchmaker, dot fm, interview connections, podcast guests, and POD Match.com. You simply Cray and account as a broadcaster or as a guest. And both platforms will initially attempt to match you up to a guest or podcast depending on what options you picked on the guest setup wizard. From my experience, the match and functionality doesn't work really well. Especially if your podcast is quite niche, you're better off finding someone manually once your account is or setup and ready to go. The AI functionality on some of these platforms still has quite a way to go. Podcast guests request form. You can also look at setting up a podcast guests Request menu category on your menu. This is probably one of the few inbound methods that you can use. You can build a custom form for your website or link it back to survey forms like Google Forms, Survey Monkey, or even type form, which is one of the hottest form builders out there. I use acuity scheduling.com, which is a scheduled and platform. And in that, I also embed podcast guest request form within that platform to that and also another option that you can use. Tell you audience. Every now and then, I tell my audience that if they want to be on the show or if they know someone that does, then they shall reach out. 17. 11. Free and Paid options, Guest Management and Agencies: Facebook groups are those who include these in the handout available. So here are a few Facebook groups that you can use to find some guests. You have podcast guests connections, podcast, guest experts. Podcast is support group. Podcast, guests, collaboration community, our guests for that podcast, podcast and smarter podcasts, movement community podcasts with an exclamation mark, podcast guests and professional podcast guests. Okay, let's take a look at some paid podcasts, matchmaking options. So you have podcasts and matchmaking premium options such as find radio, guest.com, matchmaker, dot fm. Now some podcasts much in platforms have these premium options, which give you more options to be able to find more and better guests. Essentially, you're listening, be given more exposure when you pay. So there's a little bit like Facebook ads. You can also pay for course. So there are a few podcasts, guessing causes out there, including podcasts, bookers, and put classic guest Academy, which can cost up to $400 to a row into its quiet steep investment. But if you are full-time podcasts or release regular episodes or do a lot of interview podcasting, then this may well be worth the money spent. You'll learn a few things like finding good guests, making the most out of your interviews and much more. Or you can hire a podcast guest agency. So there are agencies that podcast guest.com that can take away the time and effort it takes to find them podcast services with a range from finding the guest to a follow on service where they would take care of interview prep, guest forms. And so much more. This with fair a lot better than the PR agency. And this is a list of podcasts agencies that you can actually approach. I will try and include these in the handout available. So you have awesome guests. Be my guest. Big-picture podcasting, experts on air. Geffen media group interviews that convert, invest the brand network. Podcasts, book is review comma superconductor media and the talent squad. And here are some even more notable podcasts agencies. So you have command your brand experts on their interview connections, which is really good into the valet kit cause the podcast agency, matchmaker that FM speak on podcasts. Teeb, The stage eight is agency and up my influence. Okay, so let's talk about guess management. Once you've found that all important guests, there are a lot of work that needs to be done before you hit that big fat juicy record button. Let's take a look at some of these important works that need to be done. So you need to, of course, southern invitation. So there are different styles of emails and messages you can send out to grab the attention of podcast guests. What I will do is I will include some examples that you can use in the handout available. You need to follow up with your guests Once you've sent out an invitation. Sometimes this is necessary in case your potential guests forget to apply, or if they don't respond, or maybe they see the message and completely ignore, which should be quite rare, especially if they've confirmed to agree together or if the e-mail or message goes as found completely. This is when the follow-up maybe good to be needed to be done. Now, don't underestimate the power of a follow-up because it can make all the difference. Follow up number two, follow-up number free. It can make all the difference between you getting the interview and knew not to getting the interview, and of course, send booking confirmation. So once you've confirmed your guests, make sure you send them a show overview and a guest form. Once again, I will make sure there'll be a handout available for DES. You will need to collect some information about the guest which will help you to carry out research for the interview and prepare. This will also dictate the potential outline of the podcast. Depending on what kinda show you have, your guest form would be completely unique to your show when research and you will need to consider a few things. So you need to consider what is interesting about this person, that the audience needs to know about them. Key achievements and practices in their lives. While they mainly known for have they done podcasts, interviews before? Do they have any published creative or business works online or offline such as books, music, talks, et cetera. And do they have a social media links and then LinkedIn page that you can use to, to look them up, find out more about them. All of these things can help you to shape your interview, which would be broken down into different segments, including your introduction, your pitching questions. If they don't have much of a digital footprints arranged to have a brief chat with them to learn more about them. Okay, so what I will do is I will again include a handout available, giving you some examples that you can use. And going on to after the show has been done or fully confirmed, you need to make sure that you send them a reminder. So give you a guest some reminders about the email and get them pumped up about recording. If it's being recorded in the physical destination, ensure that the directions for the gas to get to the destination. I mentioned that this POC and available and so on and so forth. Don't leave anything on the table. And just think of anything that the guests would need between getting to your interview in person. Also send a thank you message or gift after the show. So after the show saying thank you and follow up with at least a meaningful thank you letter or email. If you want to go the extra mile, send them a thank you goody bag or a small token of appreciation. Now there are businesses that do this. Why also like doing as including the emo and any photos that were taken from the showing of possible or audio grams that were made for the show. 18. 12. Recording housekeeping, Guest management and Interview like a Boss: Here are some housekeeping points that you would want to mark down. Especially if you're doing remote podcasts. Make sure you carry out plenty of research. Have an arsenal of questions ready to ask the guess to make the most of time. Obtain a short bio of your guests along with a photograph that is an actual picture. Get to the virtual or physical studio at least ten to 15 minutes before the recording. So you can have appreciable chat or be ready for recording. Make sure your guest does this too. Turn on all equipment. Make sure cameras, microphones, recorders, mixes, and all other devices are turned on. Check equipment settings, make sure your levels they'll correct. You cables are plugged in and so in the so forth, put camera record on standby for recording. If needed. Turn off domestic appliances that can make noise, especially for recording. Take care of pets and kids if recording as well on both sides. So that is yourself as the host and the guest as well. Believe me, I've experienced this in the past. Close windows and doors so that you can keep out unnecessary noise out the show. Put phones and silent, turn them off or put them all on airplane mode. And this goes for yourself as the host and also the guest. Makes sure all notification alerts on devices, including computers, such as email notifications, are switched off to this one interrupt you, shut down any internet tabs or programs that will eat up internet or power. And get yourself ready and nice for the interview from head to toe. And make sure you have a glass of water or bottled water by your side. Have you interview notes ready and have an initial conversation of your guests and begin ready to record. Interviewing like a bus. So, so let's talk about this. Now. Interviewing is a skill that takes time to perfect the more interviews to do, the more practice you have, the more interviews you study and listen to, the better that you will get. Now, if you have a podcast where the interview format, there are a number of hacks that you can use to know your interviews every time. Now here are some key pointers. Now let the audience know why you guesses on the show, this is very important. So position your guest on the show as strongly as possible. For instance, they could be an expert on why or they can be an expert on zed. And you fought day could add value to your listeners, or perhaps they can shed light on a current affair. Tell them why they have earned a spot on your show that you've worked so hard to have an interview, outline and vision for the show. Before the show goes ahead and make sure you have agreed a rough outline for what the show should cover. Typically, you would expect the interview to deviate from the outline naturally, but at least you will have a certain structure in place to base your conversations around. For the introduction. It would normally consist of your shows ensure gas, bio, and some guess icebreakers. For their shows conclusion, it would normally consists of wrapping up the show and making a few quarter actions for the listeners to follow up with. Practice you approach the show before during livelihood guests to give yourself that confidence piece. Explore your guest hot buttons. Make sure you do your homework well on your guests and discover what topics and areas that they are most interested in talking about. As long as it would add value to your listeners. This would always make for some great content. Become a world-class listener. Listen attentively to what your guest this saying. This is more important than worrying about the list of questions you have to get through all the time you have been recording for so long. Just focused on the moment and let the interview take its course. Failing to listen carefully can cost you important cues for segue into interview to another section. Overtaken the interview in a new direction with important follow-up questions. This is important. Make sure you have a good bank of questions ready to explore. Have a good number of questions just in case to explore the guests at any given time. Sometimes it only takes one or two golden questions to get the interview going. Now one strong question can lead to another. And it would just create a feedback loop or fantastic content. And before you know, you have that all important meat of the interview, which is crucial to keeping guests engaged in the podcast to the end. Podcasts interviews should be more than just job interviews or Q and A's. They should be able to leave the lessons with an insightful and thought provoking or dive deep content. The form, similar to asking follow-up questions to guests, looking for opportunities to probe, you guess fervor, and go deeper with the topic of the conversation. This tends to bring out the best of the guests and brings out some fantastic bits of content that not even the guest expected and can be shared on a podcast. Review your performance. This is also important. Make sure you listen back and analyze all of your interviews and see what could have gone better. For instance, did you need to speak slower? Did you need to speed up the agenda of the show a bit more? With time. You had mastered the art and craft of interviewing and you'll become a working masterclass. It's you against yourself. You are the benchmark. You set the benchmark. Our 500 plus interviews later. You could be even scratch and jurors level who has gone way past thousands of interviews. But don't be yourself, if he didn't get to cover everything on the interview outline that you didn't get to ask every single question on the wish list. The main point is just to get value for your listeners. Be humanistic. Always smile during the interview and keep eye contact where possible with disgust. And don't overdo the editor, doesn't seem natural. And finally, make sure you're picking the right type of guests. As I've explained before, your gas should be a good combination of inspiring, teaching and entertaining guests. Make sure you listen to various podcasts that can help you to improve your interview techniques. And this brings us to the end of the podcast guest module. I hope you all took some great value from that. And I'll look forward to seeing you in the next module. 19. Podcast Production - Intro : Hey everyone, welcome back to podcasts. Ahec. I really hope you enjoyed the podcast course so far. In this particular module, you're going to learn, again, one of the most important things that you need to know regarding traits in your own podcasts. And that's producing your podcast. That's right. Podcasts, production. You're going to learn everything from getting the hardware for your podcasts, such as microphones, the equipment that you need for your podcast. Software that you need for your podcasts, such as Adobe Audition, GarageBand, or Udacity. You're going to learn how to set up your podcast equipment altogether. Things like getting the show notes ready and so much more. So this is one of the most important things that you need to know regarding producing a podcast, you, regarding crates in the podcast, you're going to need to know all of these different things. And I want to take you through all of these elements of the podcast. So I hope you enjoyed this particular training and I'll see you in the next video. Thank you very much. 20. 13. Technical Setup: Cause a2 x0, the complete podcasts and course. Learn how to pick up from 0 to 500 plus listeners and beyond. In this course. Once again, I'm your instructor, Adrian Daniel's. And in this module we're going to dive into podcasts production. Now, producing the podcasts, after working on the content can feel a bit overwhelming at times, but it's a crucial part of the process of creating podcasts. We are going to dive a bit deeper into the processes behind this. In this training, you're going to learn more about the different recording options, as well as tips and tricks to get the best quality recording. The audio quality and sound to view show is a crucial part of your podcast. If the recording quality isn't up to scratch than the tolerance of people listening to your show will be quite low. And it would be up to the content to be really good in order to maintain your listeners on the podcast. So let's take a look at what we'll look at today in this module. So we're going to cover technical setup, recording options for your podcast wherever that's remote, local or device. We're going to look at podcasts, equipment such as mixers, microphones, headphones, recording software, computer, Mac, et cetera. We're also going to look at recording podcasts for him cause podcast accessories. We're going to look up recording at etiquette, such as the environment you need to be in, et cetera, et cetera. You're going to lookup podcasts, show notes. And finally, we are also going to look at are your first recording and then recording formats that you need to get as well. Okay, so let's get straight into it. Alright, so technical setup. So the technical setup of your podcasts can vary based on whether or not you are recording at home, a professional studio, or on the moon. But in addition, it can vary based on how many people are recording, whether it's just yourself or you and your co-host or guest wherever that gets this impasse and or merged or a group recording setup. So let's look at some examples of various set-ups. Okay? So let's look at a typical one pass and simple setup, okay? Now with this setup, you can expect to spend between one to $200 or pounds for a decent one-person setup, providing you already have a compete O or MacBook, or PC or Mac right? Now, a one-person simple setup may include USB or Exelon, dynamic microphone. And a great budget. One under a $100 is the audio technical 80 to 100 x. Or one of my favorites is the one that I liked so much that I bought two of them. Thus, the Samson q2, you will go more about into what our dynamic microphone is a little bit later. And I will go into the Samson QT you a little bit later in the course as well. Ok. Now, a USB microphone is typically a microphone which works only when it is connected to the computer or your PC or your Mac Book, et cetera. It doesn't require any additional equipment. Okay. Is literally just plugging go. You switch it on. And that's set. Now of an XLR microphone. It's always requires additional accessories. So you also go into need a mixer or an audio interface that is going to supply power to the XLR microphone. And you do this by connecting the XLR leads to the Audi interface or to the mixer. And then you make sure that you switch on the power on the mixer audio interface, which were then power up the microphone and give it a power supply, something called phantom power. So this is a popular term in the music recording, wild, OK. And, but we'll go a little bit more into technical detail later on in this course in terms of dynamic microphones and condenser microphones and so on and so forth. Okay. Now, accessories are typically included when you purchase an entry level Mike. So you don't necessarily have to worry if for example, if you purchase the Sampson QT, you, you're going to get a microphone stand. You're going to get a, a pop filter which helps to reduce the Hesse's in your talking. So that's usually a good way to stop. So you don't really need to go out and purchase additional accessories. So when buying entry level microphones, go for a good brands such as the Samsung Q2 to all your technical AT 200. And just try and see we can get one which is abundant pack. So you don't really need to go out and spend or find additional accessories to complement the microphone, okay. Grab a good pair of headphones as well. So a good pair headphones, for example, is the audio technical end-to-end TX headphones. This typically costs around $50. But if you don't have that money or you want to get a different pair. What I recommend is look on lockup reviews for headphones, overhead headphones. Otherwise, what you can do is you can go and Amazon, typically one that has the Amazon choice badge or the one that has very good reviews, typically four stars and above those, the ones that you want to grab. So that's also a good choice for you. But if you want to keep your budget low, I recommend going for maybe an Amazon choice pair of headphones or grabbing an audio technical M21 TX pair of headphones. Okay, let's look at two persons setups or a chapel setup. So for a two peasant sets out, you can expect to spend between two to $300 or pounds for decent to persons setup, providing you already have a competent laptop, PC, Mac or MacBook. So let's see what this may include. So this will include two USB or XLR dynamic microphones. I will again recommend the assumption Q2 use I loved them so much. I bought two of them. Okay. We'll go more into this microphone later on in the course. We already assume that you have a PC, laptop or MacBook or MAC. And then you can grab to overhead headphones. Serve example, I'd recommend the audio technical and 20 X headphones, or grab a pair of Amazon choice headphones or heifers that have a good review. And then the USB adapter. Now usually when it comes to two or more people needing to feed their microphone to one computer or laptop. It usually isn't possible. And so you would need to purchase a mixer which kind of set a least two XOR leads such as the focus, right? Scarlet 2y2 audio interface, which is something that I have purchased in the past. So this is an audio interface, which is, so for those of you that don't know, one audio interface is, is more like a simplified mixer, is like a portable, smaller versions of a mixer that you don't need to carry a suitcase around in order to contain it. So this NG along this energy level one costs around a $150 or pounds. Now this is a good option because recording via XLR instead of a USB picks up a better sound quality. Germany. So always uses option where possible. Now however way your budget is a bit more tight. There is a way around this and let me tell you a story. So when I was in a crop, that's West Africa last year, getting ready to record my first guess, my podcast, I couldn't find some. There are some other components of the audio interface to make it work. So my recording was due to take place in a few hours and I was running out of time and I had to come up with a solution to record my guest. I explored the internet and I found a way to record with two microphones and one computer. So it's possible to program to USB microphones to be picked up as a separate channel. As by default, your MacBook or UPC, et cetera, would pick this up at a one-channel, especially if it's the same microphone. As a result, you would need to set this up as an aggregate device. So if you go on YouTube, you type in setting up microphones as an aggregate device, you will definitely find a whole bunch of tutorials that will show you how to connect to microphones to one PC or Mac. Alternatively, what you can do is you can go on YouTube and just type in how to connect to microphones to one PC or Mac. And you should have whole range of tutorials already on YouTube that are ready to go, okay. 21. 14. Podcast equipment and Technical Setup continued: Now group sets up podcasting. You can expect to spend at least $700 or pounds for decent group setup. All right, now let's see what this would consist of. So this will consist of roughly three or four microphones. So for example, you can grab free or for the Samsung QT use. And this all depends on how many guests or how many hosts that are going to be on the podcast, roughly, this will take you back around $240. If you buy him free will fall. Alright? In terms of the interface that you're going to record the podcast onto, our recommend a zoom H6. We will dive into digital audio recordings a bit later on. Now, grabbing zoom H6 will set you back around $330 or pounds. And this is a great option. If you want to save a bit of money, you could go for the Zoom H5, which is the older model. But why not future-proof yourself and get the H6? You'll also need the SD card if you're gonna get the Zoom H6. So an SD cards, I would recommend a 64 gigabyte. At least. You can get a 32 gigabyte. But I think in terms of thinking more long-term, grab yourself a 64 gigabyte because the price difference between both isn't that much. You may even be able to bag is of a 128 gigabytes or more, depending on how much you have to spend by roughly you should you should be looking at spinning around $20 on a nice solid has the cod and the micro SD card, sorry, we have an SD card adapter and that can go into the Zoom H6. And then finally, you want to grab yourself a few pair of headphones, depending on, again, how many people are involved in the podcast. So again, if you got free guests or for Gastel hosts, for example, you can grab the cell-free or for audio technical M 20 x headphones. And this roughly set you back around $200, ok. Now, in terms of recording at this level of setup, highly recommend. You introduce a mixer on all the interface, like the Zoom H6, which can take up to four microphones. As an alternative, there is a growing trend for digital, digital audio recorders. And let's take the popular zoom H6, for example. Now digital audio recorders, like the Zoom H6, they are a good recording option if you don't want to be tied up to a laptop and a mixer, when you start to surpass two or three guests recording of a laptop, a mixer or audio interface can start to get messy. The zoom H6 is portable and record your audio directly to an SD card as Eva WAV file or an NPV Frau. We will go more into wav and mp3 files a bit later. You can record up to six guests at a time, each with their own recording channel with the zoom H6. So I think six is definitely a sweet spot for a group setup. So trying go for an interface that can facilitate between 46 guests. That's usually the nice sweet spot. The I'll recommend you go for. Okay, so let's look at using the right recording equipment. So you would want to keep your equipment as simple at the star. And when you start to get more experience. And your budget starts to increase to or if you go out to the existing equipment, you can always upgrade and level up he'll equipment. So let's look at the different recording equipment that's going to be involved in your podcast. Of course. So you need a foam shields for the podcast. So as you can see in this image, for example, there is a shield in front of the, the the condenser or the dynamic microphone. And what this does is that it helps to reduce the peas and the S's sounds from your speaking so that you can get a clean and recording and less of a hiss in the sounds, okay? Okay, and now let's look at microphones. So Mike firms with very base on your budget, but let's look at a different ones based on the various budgets that are available. So you have the Samsung q2, you ok. So this is a hyphen, which is a, sorry, this is a microscope, the microphone, sorry, which is a great example, the engine of a microphone. As this is a simple USB microphone, which also has an XLR output, which can simply be plugged into your computer, MacBook, etc. And this can be a great choice for a certain recording on your computer. Recording of a co-host online or recording podcasts, interviews online, or maybe recording with another guest, impassive If you have another one of them as well. Now, the assumption q2, you is affordable, is versatile and you do have the options are recording via USB wax and law. And this makes it great for recording different recording scenarios. It's dynamic range makes it ideal for podcasting as a isolates background noise and tends to focus on the immediate area. And this is the important thing of dynamic microphones. You want to capture the immediate area. You don't necessarily want the background noise around you which the condenser might picks up. You want to just capture the immediate area. And this is the important thing of the dynamic microphone such as Samsung cue to you. So it's great value for money. You just can't go wrong with these ones. Hence, iron two of them. And you have a lot of beginners using this microphone. And even advanced podcast is using this microphone as well. So this is a great choice. And if you want to get assumption cue to you, there's a direct link below in the image that you can see right now. And that's the sound of a crowd.com forward slash Q 2U, and thus a direct link for you to go ahead and purchase the microphone. So let's look at mid-level microphones. And example of that is a road podcast, the microphone. Now these are the microphones that podcast is with one to use to get even more professional sounds. And you would want to be able to attract an even bigger audience of a more stellar sounding show. Now, you will have to dig a bit deeper to, for these microphones unless you catch cash-rich taken out next step investment for your shirt. Or if you are adding some kind of income from podcasting, then it may not be necessary to invest in a mid-level quantity microphone. Now, a good example of this is the road podcast microphone. This is a great dynamic podcasts microphone. That difference in quantity is definitely noticed when you compare it with an entry level microphone suitable for podcasting. Now, there is a slight difference between the road podcast or Mike and the pro Casta microphone. So if you go online and you try and find this Mickey male secede the poke, the pro cost on microphone. Now the protocols that microphone is compatible with XLR cables only, but the podcast and Mike is only compatible with USB. So just bear that in mind. It is, isn't like this Samson q2, you, which can take both inputs, you will have to choose the XLR inputs or the USB inputs, which is the roads podcasts microphone. Okay. So just bear that in mind. Now, in terms of the broad podcast and the protocols, the microphone or any one is XML compatible and the other is USB compatible. But both can set you back just over $200 or pounds. You also have the show SM 58, which is a popular microphone, microphone with live performances over the years. And this has definitely been a faithful servant in the music industry so that you can also go, go ahead and pick that up. And that would do that would do a great job if you want a higher quality microphone. Now if you want a very high level microphone, this is a very, very popular podcast microphone that you would've seen on different podcast shows. So if you want the most professional son in quality microphone, you really are pushing for Jirga Joe Rogan level podcast. However, podcast is like Kim and Tim Ferriss, don't tend to use the highest quality of a microphone. They just stick to the mid-level quality ones. And usually that's all you need. Or even the entry level ones are really good as well. But at the same time, don't put yourself out-of-pocket. If it doesn't make sense financially to invest in one of these, you would typically find these microphones in a professional music or podcasts recording studio. Now these microphones tend to be more sensitive and they need a lot more experience to use just to get the sunrise. You may also find these hype or microphone's used by one of your favorite video podcasts as well. An example of high-level microphone is the show SM 75 that you can see on the screen. This is a very, very popular microphone scene and a lot of video podcasts. However, it can't set you back home was $500 or pounds a pop. So if you fancy, microphone sets up, a very smear sets up. This is definitely 11 to go for. That looks good and has a lot of features. But just make sure and just make sure that you want to get this and just be aware that these settled quite quickly, as soon as they're back in stock. Okay. And there is a direct link on the screen. You can visit the son of a quad.com forward slash SM 75 for a direct link to be able to purchase that. I do get a kickback as a result of you patch centuries links such that when they make the aware. But this is all at no extra cost to you, just giving you the convenience of being able to buy this with a click of a link, okay? And finally, we have travel or portable microphones. Ok. I also earn one a b. So this is a road smart loved plus Latvia microphone. And these are suitable for podcasting or recording when you're out and about when he on in a studio on in your house, so bedroom wherever he is a recording, this is a great option. So if you need to do the ad hoc podcasts and you are on the move. A good example is this road smart left plus, which is a popular choice. This was set you back in just under $50 or pounds. So it's not a cheap investment as far as Mini Microphone SCO, but it makes a huge difference in sounds. If you do a lot of on-the-go recordings of guests, this is a great portable and versus how choice. Now to accompany the portable Mike, you would need an app such as the authentic recorder, the boss pack studio, or the whole cos psi multi-track audio recorder, which are all paid apps for the best results. However, the free app from the App Store or native apps should just do the trick as well. So when you are purchasing the left plus microphone, and it should tell you about an app that you can download, which actually compliments this microphone. There is a free version of the app, but then there's also a paid option as well that you can upgrade to. But I do find that the free option does what I need it to do. But if you really want to get the best possible sound, then why not upgrade but usually isn't welfare. Ok, so let's get into the difference between dynamic microphones and condenser microphones. Ok, so now what's the difference between these two? Now we've condenser microphones. They typically are used by music artists in recording studios as it adds a little bit more depth. So when, so when I am recording, when I've recorded music in the past, as a former music producer, I used a lot of condenser microphones to record the music hot cysts, because it captures the essence of the artist, captures the essence of them right now. And it gets a lot of depth as well. And that's another point I want to make. However, with condensing microwave because they're so powerful, you need to be in a well insulated environment now is soundproofed and suitable for your recording. However, mike friends on as simple as a usb plug and play because they do require phantom power as well to function, which is something that I did talk about how they run. Now this is usually supplied by your audio interface maxim, or a digital audio recorder. Now on the flip side, dynamic microphones D's are the more popular microfinance for podcasting because it's all about capturing the sounds right in front of you. Now these are less sensitive and don't record with as much depth. And they're good for recording up-close sounds and help of isolates and more noisy backgrounds. As I mentioned before. Digital audio recorders. So digital audio recorders or mixin decks, also good investments themselves as they provide a lot more flexibility. But that's an extra investment too. To be honest, for most podcasts and set-ups mixes tend to be an overkill depending on how many Gaston co-host that you have. The Zoom H5, H6 are great portable options. Whilst the road cost approach has rapidly become the industry all in one, go to podcast studio with everyone from Podcasts studios to talk podcast as in the wild using them. But be warned that these broadcasts to prototype on in one multistate ones. They can say about conscience and hundreds of pounds. So if you are just thoughts and you may not want to get one of those, you may want to get something a little bit more simpler on the Seok unless you really willing to invest the money and you're a bit more tech savvy. But a digital audio recorder, such as the Zoom H5, H6 is great because it's portable and is less expensive as well. So on the screen you can see again a direct, a direct link. If you want to make a purchase of wise, you can just run a search in Google and you can patches on yourself. Okay, so let's look at some recording software. When you're recording whether you're using a PC or will be using a Mac. Okay, so here's a roundup of some of the best recording software packages out there that let you record and edit your episodes. Now, you would find plenty of tutorials and new Chu for Edison and recording each of these software options to prices can range from free to hundreds of pounds. But some can also come have a monthly subscription option also such as Adobe Audition, which is what I have. But if you know what you are doing, you can get good jumped on any of these platforms, I can tell you. So here are some popular options for both free and paid. So what you can see here is Adobe Audition. So Adobe addition. If you have an Adobe Creative Cloud subscription, you likely have access to this excellent piece of software. This is the industry standard software used for editing and recording sounds. Not I've used this piece of software since 2008. And this has been querying from strength to strength over the years. And I've seen the adobe Addition software evolve right before my very eyes over the many years. I've used this in university and music school in ADT thousands. And I've seen more sophisticated features added over the years in Stephanie up there for recording, mixing, and mastering. Prices vary depending on a monthly or an annual subscription. So just bear that in mind. Okay. And if we look at GarageBand, so this usually comes free if you're in a MacBook or even the iPad or iPhone, I believe if you have the app for the iPhone, the iPad, I believe you have to purchase it. Whereas with the MacBook version, with an older computer iMac version, it usually comes pre-installed free of charge. Now, GarageBand is undoubtedly one of the easiest to use. Audio recording and editing software out there. Certainly the audio equivalent of iMovie It is. Now don't be deceived even though this is a simple to use audio editing and post-production software, it does pack a decent punch if you know exactly what you're doing. This was my go-to software from our first season of my podcasts because it just makes things quick and easy. I do know how to use Adobe addition, but I think it's just a lot more quicker and easier to use garage bands. Now if you have a PC or laptop, This isn't an option for you because unlike the more Pro version of Gary's band, which is logic, isn't it? Across platform, which features both on the PC and Mac. So if GIJ ban is exclusively for the imax and books, but if you go for logic, which is known as screen, but it is a more premium version of garage band that is a paid software and that should also be available on PC as far as I know. Once again, there are plenty of tutorials on using GarageBand on YouTube. So just take advantage of this online. And gates like and now Hindenburg journalist Pro is one of the easiest and best, best podcasts cross-platform according options out there. It's specially designed for radio broadcasters and podcasts. The interface is similar to gij planned in terms of looks and ease of use. They offer a range of paid plans depending on your experience level. Now if you're just starts now, Hindenburg, gentleness is suitable for you, which costs 80 pounds for onetime purchase. If you are more seasoned professional, Hindenburg gentleness would appeal to you, starting from 35 pounds for a free month license or 300 pounds the bride's outright. It's really packed to features that pod classes are serious about their shows needs such as automatic sound levels as soon as you import your podcast episode onto the software, audio mixin and inability to upload your podcast onto the host of choice directly from the podcasts, such as bus bow, or Lipson, which is a very, very useful feature to have. I mean, for example, we have garbage bound. You can upload your podcast straight onto some clouds, but you can't upload the podcast onto the main podcasts media host. And this is a very useful feature to have if you have access to Hindenburg, very, very, very, very powerful tool. Group sets up podcasting, OK. Now group sets up podcasting. You can expect to spend at least $700 or pounds for decent group setup. All right, now let's see what this would consist of. So this will consist of roughly three or four microphones serve example, you can grab free or for the Samsung QT use. And this all depends on how many guests or how many hosts that are going to be on the podcast, roughly, this will take you back around $240 if you buy am freely fall. Alright? In terms of the interface that you're gonna record the podcast onto, I'll recommend a zoom H6. We will dive into digital audio recordings a bit later on. Now, grabbing as Zoom H6 will set you back around $330 or pounds. And this is a great option. If you want to save a bit of money, you could go for the Zoom H5, which is the older model. But why not future-proof yourself and get the H6? You'd also need the SD card if you're gonna get the Zoom H6. So an SD cards, I'll recommend a 64 gigabyte, or at least you can get a fate is 32 gigabyte. But I think in terms of thinking more long-term, grab yourself a 64 gigabyte because the price difference between both isn't that much. You may even be able to bag it's over a 128 gigabytes or more, depending on how much you have to spend. But roughly you should, you should be looking at spinning around $20 on a nice solid SD cards and, or micro SD cards, sorry, with an SD card adapter. And that can go into the Zoom H6. And then finally, you want to grab yourself a few pair of headphones, depending on, again, how many people are involved in the podcast. So again, if you've got three guests or for Gastel hosts, for example, you can grab myself real for audio technical M 20 x headphones. And this roughly set you back around $200, ok. Now, in terms of recording at this level of setup, I would highly recommend you introduce a mixer on Audi interface, like the Zoom page six, which can take up to four microphones. As an alternative, there is a growing trend for digital, digital audio recorders. And let's take the popular zoom H6, for example. Now digital audio recorders, like the Zoom H6, they are a good recording option if you don't want to be tied up to a laptop and a mixin. When you start to surpass two or three guests recording of a laptop, a mixer or audio interface can start to get messy. The zoom H6 is portable and record your audio directly to an SD card as Eva, a WAV file or an MP3 file. We will go more into wav and mp3 files a bit later. You can record up to six guests at a time, each with their own recording channel with the zoom H6. So I think six is definitely a sweet spot for a group setup. So try and go for an interface that can facilitate between 46 guests. That's usually the nice sweet spot that I would recommend you go for. Okay, so let's look at using the right recording equipment. So you would want to keep your equipment as simple at the stop. And when you start to get more experience and your budget starts to increase to or if you go out to the existing equipment, you can always upgrade and level up here equipment. So let's look at the different recording equipment that's going to be involved in your podcast. Of course. So you need a foam shields for the podcast. So as you can see in this image, for example, there is a shield in front of the condenser or the dynamic microphone. And what this does is that it helps to reduce the peas and the S's sounds from your speaking so that you can get a clean and recording and less of a hiss in the sounds. Okay. Okay, and now let's look at microphones. So Mike firms with very base on your budget, but let's look at a different ones based on the various budgets that are available. So you have the Samsung q2, you ok. So this is a hyphen, which is a, sorry, this is a microscope, the microphone, sorry, which is a great example, the engine of a microphone. As this is a simple USB microphone, which also has XLR output, which can simply be plugged into your computer, MacBook, etc. And this can be a great choice for certain recording on your computer. Recording of a co-host online or recording podcasts, interviews online, or maybe recording with another guest in passing if you have another one of them as well. Now, the assumption Q t u is affordable, is versatile. And you do have the options are recording via USB o XOR law. And this makes it great for recording different recording scenarios. It's dynamic range makes it ideal for podcasting as a isolates background noise and tends to focus on the immediate area. And this is the important thing of dynamic microphones. You want to capture the immediate area. You don't necessarily want the background noise around you which the condensing might picks up. You want to just capture the immediate area. And this, the important thing of the dynamic microphone such as Samsung cue to you. So it's great value for money. You just conquering wrong with these ones, hence, iron two of them. And you have a lot of beginners using this microphone. And even advanced podcast is using this microphone as well. So this is a great choice. And if you wanna get assumption q2, you, there's a direct link below in the image that you can see right now. And that's the sound of a crowd.com forward slash Q 2U, and thus a direct link for you to go ahead and purchase the microphone. So let's look at mid-level microphones. And example of that is a road podcast, the microphone. Now, these are the microphones that podcast is with one to use to get even more professional sounds. And you would want to be able to attract an even bigger audience of a more stellar sounding shot. Now, you will have to dig a bit deeper to, for these microphones unless you catch cash-rich taken out next step investment for your shirt. Or if you are adding some kind of income from podcasting, then it may not be necessary to invest in a mid-level quantity microphone. Now, a good example of this is the road podcast microphone. This is a great dynamic podcasts microphone. The difference in quality is definitely noticed when he compared with an entry-level microphone suitable for podcasting. Now there is a slight difference between the road podcasts, Mike and the pro Casta microphone. So if you go online and you try and find this Mickey male secede the poke, the pro cost of microphone. Now the protocols that microphone is compatible with XLR cables only, but the podcast of Mike is only compatible with USB. So just bear that in mind. It is, isn't like this Samson q2, you, which can take both inputs, you will have to choose the XLR inputs or the USB inputs. Which is the roads podcasts microphone. Okay. So just bear that in mind. Now, in terms of the broad podcast and the protocols, the microphone or any one is XML compatible and the other is USB compatible. But both can set you back just over $200 or pounds. You also have the show SM 58, which is a popular microphone, microphone with live performances over the years. And this has definitely been a faithful servant in the music industry so that you can also go, go ahead and pick that up. And that would do that would do a great job if you want a higher quality microphone. Now if we want a very high level microphone, this is a very, very popular podcast microphone that you would have seen on different podcast shows. So if you want the most professional sounding quality microphone, you really are pushing for Jirga, Joe Rogan level protocols. However, podcasts like him and Tim Ferriss don't tend to use the highest quality of a microphone. They just stick to the mid-level quality ones. And usually that's all you need. Or even the entry level ones are really good as well. But at the same time, don't put yourself out of pocket. If it doesn't make sense financially to invest in one of these, you would typically find these microphones in a professional music or podcasts recording studio. Now these microphones tend to be more sensitive and they need a lot more experienced to use just to get the sunrise. You may also find these hype or Mike friends used by one of your favorite video podcasts as well. An example of high-level microphone is the show SM 75 that you can see on the screen. This is a very, very popular microphone scene and a lot of video podcasts. However, it can't set you back almost $500 or pounds a pop. So if you fancy, mike friend sets up, a very smear, sets up. This is definitely 11 to go for. That looks good and has a lot of features. But just make sure and just make sure that you want to get this and just be aware that these settled quite quickly, as soon as the backend stock. Okay. And there is a direct link on the screen. You can visit the son of a crowd.com forward slash SM 75 for a direct link to be able to purchase that. I do get a kickback as a result of you patch centuries links. So I just wanna make the aware, but this is all at no extra cost to you, just giving you the convenience of being able to buy this with a click of a link, okay. And finally, we have travel or portable microphones. Ok. I also earn one a b. So this is a road smart loved plus Latvia microphone. And these are suitable for podcasting or recording when you're out in the balance, when you on in the studio or on in your house. So bedroom Revie is are you recording? This is a great option. So if you need to do the ad hoc podcasts and you are on the move. A good example is this road smart left plus, which is a popular choice. This was set you back in just under $50 or pounds, so it is not a cheap investment as far as Mini Microphone SCO. But it makes a huge difference in sounds. If you do a lot of on-the-go recordings of guests, this is a great portable and versus how choice. Now to accompany the portable Mike, you would need an app such as the authentic recorder, the boss pack studio, or the hawkers psi multi-track audio recorder, which are all paid apps for the best results. However, the free app from the App Store or a native app should just do the trick as well. So when you are purchasing the smart left plus microphone, and it should tell you about an app that you can download, which actually compliments this microphone. There is a free version of the app, but then there's also a paid option as well that you can upgrade to. But I do find that the free option does what I need it to do. But if you really want to get the best possible sound and why not upgrade but usually isn't welfare. Ok, so let's get into the difference between dynamic microphones and condenser microphones. Ok, so now what's the difference between these two? Now we've condenser microphones. They typically are used by music artists in recording studios as it adds a little bit more depth. So when, so when I am recording, when I've recorded music in the past, as a former music producer, I used a lot of condenser microphones to record the music artists because it captures the essence of, the artist, captures the essence of them right now. And it gets a lot of depth as well. And that's another point I want to make. However, would condense a microwave because they're so powerful. You need to be in a well insulated environment. Now is soundproofed and suitable for your recording. However, microphone's on as simple as a usb plug and play because they do require phantom power as well to function, which is something that I did talk about the run. Now this is usually supplied by your audio interface mixer or a digital audio recorder. Now on the flip side, dynamic microphones, D's are the more popular microphones for podcasting because it's all about capturing the sounds right in front of you. Now these are less sensitive and don't record with as much depth, and they're good to recording up-close sounds and help of isolates and more noisy backgrounds. As I mentioned before, digital audio recorders. So digital audio recorders or mixin decks. Oh, so good investments themselves as they provide a lot more flexibility. But that's an extra investment too. To be honest, for most podcasts and set-ups mixes tend to be an overkill depending on how many guests in co-hosts that you have. The Zoom H5, H6 are great portable options. Whilst the road cost approach has rapidly become the industry order. One, go to podcast studio with everyone from Podcasts genius to top podcasts and the wild using them. But be warned that these broadcasts to prototype all in one multi stations. These can say about conjugates and hundreds of pounds. So if you're just starting out, you may not want to get one of those. You may want to get something a little bit more simpler. Unless you're, unless you really willing to invest the money and you're a bit more tech savvy. But a digital audio recorder such as the Zoom H5, H6 is great because it's portable and is less expensive as well. So on the screen you can't see again a direct, a direct link. If you want to make a purchase of wise, you can just run a search in Google and you can purchase on yourself. Okay, so let's look at some recording software. When you're recording whether you're using a PC or will be using a Mac. Okay, so here's a roundup of some of the best recording software packages out there that let you record and edit your episodes. Now, you would find plenty of tutorials and new Chu for Edison and recording on each of these software options to prices can range from free to hundreds of pounds. But some can also come with a monthly subscription option also such as Adobe Audition, which is what I have. But if you know what you are doing, you can get good jumped on any of these platforms, I can tell you. So here are some popular options for both free and paid. So what you can see here is Adobe Audition. So Adobe addition, if you have an Adobe Creative Cloud subscription, you will likely have access to this excellent piece of software. This is the industry standard software used for editing and recording sounds. Not I've used this piece of software since 2008. And this has been querying from strength to strength over the years. And I've seen the adobe Addition software evolve right before our very eyes over the many years. I've used this in university and music school and the ADT thousands. And I've seen more sophisticated features added over the years. It's definitely up there for recording, mixing and mastering. Prices vary depending on a monthly or an annual subscription. So just bear that in mind. Okay. And if we look at Gary's band, so this usually comes free if you're in a MacBook or even the iPad or iPhone, I believe if you have the app for an iPhone, the iPad, I believe you have to purchase it. Whereas with the MacBook version, with an older computer iMac version, it usually comes pre-installed free of charge. Now, GarageBand is undoubtedly one of the easiest to use audio recording and editing software out there says neither audio equivalent of iMovie It is. Now don't be deceived even though this is a simple to use audio editing and post-production software, it does pack a decent punch if you know exactly what you're doing. This was my go-to software from our first season of my podcasts because it just makes things quick and easy. I do know how to use Adobe addition, but I think it's just a lot more quick and easier to use garage bands. Now if you have a PC or laptop, This isn't an option for you because unlike the more perversion of GarageBand, which is logic, isn't it? Across platform, which features both on the PC and Mac. So if GIJ ban is exclusively for the imax and books, but if you go for logic, which is known as screen by it is a more premium version of garage band that is a paid software and that should also be available on PC as far as I know. Once again, there are plenty of tutorials on using GarageBand on YouTube. So just take advantage of this online. And gates like and now Hindenburg journalist Pro is one of the easiest and best, best podcasts cross-platform according options out there. It's specially designed for radio broadcasters and podcasts. The interface is similar to gij bands in terms of looks and ease of use. They offer a range of paid plans depending on your experience level. Now if you're just starts now, Hindenburg, gentleness is suitable for you, which costs 80 pounds for onetime purchase. If you are more seasoned professional, Hindenburg gentleness would appeal to you, starting from 35 pounds for a free month license or 300 pounds the bride's outright. It's really packed to features that pod classes are serious about their shows needs such as automatic sound levels as soon as he important your podcast episode onto the software. Audio mixin and inability to upload your podcast onto the host of choice directly from the podcasts, such as bus bow, or Lipson, which is a very, very useful feature to have. I mean, for example, we have garbage bound. You can upload your podcast, stray onto some clouds, but you can't uploaded podcasts onto the main podcasts media host. And this is a very useful feature to have if you have access to Hindenburg. 22. 15. Remote recording, Show Notes and Outsourcing: Look at remote recording podcasts. So remote podcasts interviews have become the new normal, especially in 20-20 during the pandemic. It allows you to interview guests worldwide. Instead of being limited to guests you can get locally. The world really is your oyster with podcasting. In my other trainings, I've explored the different options in more detail in regards to podcasting. However, the main two, you need to know about squat, cast and zoom or Skype, okay? Now squat costs. This lets you record studio quality interviews of anyone in the world, leaving you with the high definition recordings available as an MP3 or.wav formats. Once you've done the recording, you can even do a rough mixdown of both separate truck stop and record it on the platform and export straightaway into one exploited track in case you want to listen back or immediately upload to a podcast host without any post-production Edison. As a disclaimer, I am an affiliate for squat cost and this thing would give you seven days free trial, no extra cost to you. By Dewey, get a kickback, you redo patches a paid subscription. If you already have a setup for at least one person for normal podcast, you can use all of the same gear for podcasting. So this is the great news. Now our tentatively, you can't also use Zoom Ws, which is a video conferencing tool which exploded in usage during the pandemic. Now it's free for up to 40 minutes, which is a good lamp for podcasts and has the ability to export to two separate tracks. However, please be aware that the audio quality is compressed as opposed to squat cost or fm. So be prepared for low quality recording. If you want tight on a budget, and this is a good option to use. And Scott is also a good alternative, which has a call Recording feature now inclusive, which you didn't have in the past. And usually Skype is better in the video quality, but in terms of the audio quality, it's typically on par or slightly worse than zoom. So that's something that you need to be mindful about. Alright, so let's look at tips for recording. Alright. Okay, so here's a few tips for recording. The first one is you need to be 123 inches away from the microphone. Now, podcasts setup doesn't need to be fancy TO cost thousands of pounds. What is a good, easy rule of thumb is to have three to four fingers away from your microphone. If you experimented with this and try and see where you can get the best possible sounds or the sweet spot. Having your mike first out of 45 degrees angle can also be a good tip. Just be careful when making contact of your mike as the slightest knowledge can be picked up in recordings, especially with dynamic microphones. And it'll make for a nightmare during editing when involved in audio post-production. Get the best microphone you can afford. You might be surprised at how many of these audio problems go away. If you invest in a good microphone and learn a few things about recording audio liberty. You don't have to spend hundreds of thousands of pounds or dollars on expensive microphone. Just a good midrange price might make all the difference. If you don't have the best recording environment go for a good quality dynamic microphone, which can isolate background noise. And that can also help. Now, it's also important to wear headphones when recording and using proper microphone techniques. And this helps a lot as well. The goal was to make sure listeners don't get frustrated by bad sound quality and turn off the episodes. No one wins if that happens, I'm telling you for a fact. You should also ask, you guessed, if recording an interview about the kind of environment that del B recording in, anything, recording in a noisy room with a lot of empty reflective walls and surfaces will be harder to listen to than a recording made in a quiet room with lots of soft sound absorbing materials. Finally, you should also Occidental record an audio file on their computer while they talk. If you have a zoom or some other chat software, this is known in the industry as recording double Enda. Yeah. So essentially, it's also possible when doing interviews to get your guess to record locally. If doing interviews over the internet. Now, there are many different options for achieving this. For example, squat costs and Zen costs are currently my favorite. By also recommend you recording an audio file to your computer, phone, or tablet. Why should you always record locally? Two reasons. First, the audio has to be compressed and degraded in order, in order to be quickly delivered through a chat app like zoom or Skype. Now if you listen carefully to recordings of zoom or Skype calls, you'll notice that they often son noticeably worst than local recordings. Made the same microphone in the same room. Just bear in mind the local recordings equal to higher quality recordings. Putting it all together. Now for editing and post-production and mixing and mastering. Once you have all the audio files you need for the episode, drop them into your favorite editing software, and line up the different tracks so that the conversation flow is roughly the same as it did time. Once you already tracks are in place and lined up, you can improve the audio quality by using software plugins or facts to do things like removing or reducing background noise and applying compression and limiting to make sure everything is loud, but not too, that this step of the process is called mixing and mastering. If you'd like to learn more about mixing and mastering, There are lots of great tutorials available online. So I recommend searching Google or YouTube for tutorials, whichever editing software and you're using. With just a bit of time and effort and attention, you can learn how to produce a podcast episode with high quality audio that you can be proud of for years to come. Monitoring and recording levels. Another tip. So you'll want to adjust the gain of your digital recorder or whatever digital mixer that you're using. So that the level of your voice peaks around minus 12 and minus ten db. Okay, well that's decibels. In other words, the key is to avoid clipping, which is when you start to see your microphone going from green to red, meaning the sound is distorted. And this indicates that you need to reduce the gain. There was a microphone in order to prevent this happening. At the same time, don't make your levels to load that you have to spend a lot of time in post-production, boost and again, an ending, the post-production. Next, you must monitor your podcast in real-time. And this may sound a little too obvious, but a surprising amount of people don't take advantage of this tool. If you're recording setup doesn't have a munching setup, then you can get around this by recording a short snippet and talking as loud as you think you may speak during the recording. Then play back your tests recording and make appropriate adjustments to you again, Mike placement and all the other factors we mentioned in this post. And while we suggest using high-quality clothes by cathodes, any pair of headphones or earbuds, especially the not monitoring your coding at all. Okay, let's, let's talk about Shannon's. Now podcasts shown us are really important because it's your opportunity to tell the world in a summary and more why they should listen to a particular episode and what to expect. These are also important because a standard length of Charlotte's are found in your podcast distributors description section. For example, Apple podcasts, Spotify podcasts. Now to make the most of production show notes, especially in the description section of your podcasts distributor, you'd want to take note of some of these tips. Break your show notes into paragraphs. If you don't know much about HTML coding, you can use some of these simple codes to create emphasis within your texts. For example, for italics to appear in your shirts, you can add the left arrow, right arrow tag before, and a left arrow. Forward stroke. I. Write error after a specific word, phrase, or sentence for both emphasis, you can do something similar by adding a right arrow b, sorry, left arrow B and a right arrow tag before and a left arrow backwards stroke b and write our tag of the text. You can also embed links within your podcasts, Charlotte's, if you're using a Podcast hosts such as bus sprout, embedded links are automatically distributed to all the podcasts platforms you have chosen to distributed show too. So you wouldn't necessarily need to worry about a hashtag demo coding language. However, there were certain platforms which he may need to create embedded links manually using HTML code. Now, how to use it? For example, if you want to embed BBC News with HTML code. What you would need to do is you need to have something which looks like what you can see on the screen knows her left arrow a h r e f equals colon. And then you have, sorry, not colon, speech bubble, HTTPS colon, fourth stroke, forward stroke. Www dot bbc, that's called a UK right arrow, BBC News UK. And then you're closing the code with the left arrow for stroke a, and then the right arrow to close the HTML code. You would notice that HTML coding, it usually ends with whatever it starts off with. Well, I'm not going to turn this podcast course into a coding course, and that's something you can learn more about online and in other courses such as Code Academy way can learn a lot more about HTML coding. There are many useful websites out there where you can learn more about HTML coding. But typically, if you're using a great podcast host platform, this already is included when your creating shown it and when you're embedded links, they already do with Hardwick for you when you're distributing its our platform. So you usually don't need to worry about this. Now in terms of rights and up show notes, everyone has their own style. Some have quite short. Solvers have quiet. A standard length was overslept myself have an extended formats. I like to treat my shown as like a type of blog post because of all the references show social media links and resources embedded from our listeners to refer back to. If you get this done well on your website and you add CO2. Again, this can be an important way of growing your podcasts with people being able to discover your podcasts outside the podcast directories on Google, for example. Alternatively, if your podcasts ranking in Google, you are likely to see a good amount of web referrals from your own podcast host player, which will show up in analytics. Okay, so let's take a look at outsourcing shown its creation to an agency. So if you like the idea of someone writing up the shirt that's for you in an attractive way, that can bring in an audience. Or if you're busy and you would rather pay someone so that you can focus more on creating the podcast itself. You can certainly outsource this to a third party agency with each one having their own price instructor and packages offered. Some of these agencies include the following. So what we have is Podcasts foss truck, you have podcasts, press, and you have pro podcasts solutions. So these are some agencies that you can outsource your showing its creation too. And I'm sure they do offer many services as well. And I'll make sure I'll include a template for having shirts in the course as well for you guys all to benefit from. And that brings us to the end of podcasts production module. Thank you all for taking part in this module, and I'll see you in the next module. Thank you very much. 23. Podcast post-production - Intro : Hey everyone, welcome back to podcasts, a to Z. I hope you enjoyed the course so far. And this particular video, you're going to learn about podcasts, post-production. Now, you produce your podcast, you've recorded the audio, you've got it in a format, and you've got it in a way that she wanted. But now you need to trim the audio. You need to optimize it immediately, gets it ready for the whole world to listen to your podcasts. So in this particular module, we're going to focus on another important thing and thus editing your podcasts. There's lots of podcasts out there. They just go out and they were called the podcast and then they upload it onto the podcast media host. And they give it for the whole world to listen to you. But for those that really want to be serious with the quality of the podcast audio, you need to do a lot more than just record the podcast and uploaded podcasts. A lot of people are missing out the important part of editing the podcast. The podcast does not sound crystal-clear to the quality that people would expect to listen to it. You may put people like so it's really important to get the quality up to scratch. So what talking, mixing your podcast, mastering your podcast, we're talking things like getting rid of the unwanted, unwanted audience, getting rid of unwanted background sounds from your podcast. And these are things that you need to consider when it comes to post producing your podcasts. And other people miss this better because they're newbies and they're not familiar with technology or they're not familiar with audio. So they do the mistakes that they've made. But in this particular training, you're going to learn how you can avoid these mistakes. And you're going to learn how to post produce your podcast, giving you the edge from a lot of amature podcasts out there who don't go beyond the level of being a professional podcaster and getting their audio to the level of quality that they need to have it. So I hope you enjoyed this video, guys, and I'll see you in the next one. Thank you very much. 24. 16. Podcast Editing and Software: On combat to podcasts a2 x0. The complete course from podcasting, shown you how to get your first 0 to 1000 plus listeners and beyond. I'm your instructor, Adrian Daniel's, and we're going to take closer look at podcasts, post-production in this particular training. So in this training, you're going to learn how to edit and what impacts post-production can have of your show. I'm sure there are a number of podcasts this who aren't aware of post-production, especially coming from a music or radial background, such as myself. Now it's easy to think you just put the two trucks together, an export. But professionally sanding podcasts don't sound that good purely because of the microphone used. So you're always going to need to enhance the rawer sound that you capture. And this were podcasts, post-production comes into pay. Okay, so what will we cover? So we're going to cover what's involved in editing so that you sound professional. Will also going to cover adding an intro, voucher Fi music and effects to your podcast. We're going to cover mixing and mastering hacks and tricks such as phonic software, a magic mastering. We're gonna talk about exporting your show into various formats. Outsourcing your audio production on a budget, audio transcription, uploading your podcasts hosting to a podcast media host. And we're also gonna talk about other things as well. Okay, so let's talk about editing. So if you are already experienced with editing audio for music track, some presentations and many other reasons. You may already be familiar with this process. Editing is all about making the most of your raw recording and preparing your recording from mixing and mastering, including things like important new sounds, removing unwanted ones are making minor tweaks to your existence sounds. If you are completely new, you may take some time to get used to the various techniques, tools, and processes typically involved. One of the first things involved in creating a good edit is to make a good recording so that there is very little or no work involved in editing out unwanted sounds. Okay, so here are some terms that you should get familiar with. Trimming. So if trimming, this is where you are moving certain bits of your recording without removing the entire recording. Every audio editing software will have a chewing feature where you can simply highlight a section that you want to remove from the recording and press trim to remove it. This is very useful feature. You also have importing files. So for example, this is when you want to introduce a new sound or fact to your recording that is foreign to the podcasts that you record it. So for example, you may want to add royalty-free music to act as bedding music for your intro ovary out true. Or maybe for various segments of your show. May also want to have some effects for the various segments of your show as well. Or you may want to introduce an audio adverts for a sponsorship or for an advertisement within your podcast. Many more other files. What this is something that you need to get familiar with when creating a podcast. In post-production, we have transitions. So these will include fade in, fade out, crossfade, and many others. So if you're not familiar with the software that you're using, usually when you go to the help section on the software and run a search, this will show you how to use the fade and how to use the fade out crossfade as well. And there's plenty of tutorials and new tubes or will encourage ego. And usually there's so many tutorials. And, but also it's not too difficult to find the fade and the fader on a crossfade buttons as well. Clip. So moving different clips in the multi-track setup from one area or timestamp to another to achieve a specific overall order of the recording. So basically this is getting all of the bits of your podcast in the correct sequence. So for us from the intro to the, to the bedding music to the main body of the podcast, to your outro to any audio adverts. So this is essentially arranging all of the different sections of your podcast on the multi-track audio software you're using to edit and create your podcast, which I'll explain in a bit more detail during this training. Okay, so here are some editing tips. Make sure you spend regular time learning different techniques, tools, and audio editing processes. Ok, so of course, in this course, we won't go into a great amount of detail when it comes to editing. And that's something that may come in an advanced course in the future. However, there are plenty of tutorials online, there are plenty of tutorials on YouTube, and there are actual professional courses that you can also purchase outside of my course, which we'll show you how to do this in great detail. So I'll rather let the experts should give you the best guidance in doing this. And I'll just give you a good overview on edit, on doing things like editing and mixing and mastering. Okay? So once again, spend regular time learning different techniques, tools, and audio editing processes. There's a lot on YouTube and there's a lot on the help section on the software that you're using. And there's a lot of advice that you can get online and offline, OK. Streamline your editing process and have repetitive things like your podcasts, intro, jingle, et cetera, recorded once I'm ready for imports. So learn how to work smarter. So rather than having to record your intro again and again and again. For example, unless you're someone like me, where my podcast, because I would like to introduce the guest on my podcast on each episode. Or for example, I would like to have a catchy snippets that I've brought to the beginning of the podcast, just a hop. Listeners in my intro may vary from podcasts. Podcasts. So in my case, I don't have the option to import a pre-recorded intro or a Django or a jingle into my podcast editing process, I record it fresh each time because this is the way that I want to do it in my podcasts. Now for you, if you, if you're less than time, if you're gonna do quicker editing, then it's best to have an intro. It's evergreen that you can import into the editing software and reuse again and again and again. So it can be saved as a separate MP3 or a wave file that you can just simply just drag and drop into the software or use the Import button to get the media into the podcast editing software that you use it. Make sure you edit effectively. So if you add it after mix, you will have wasted some time. And make sure that you editing before you do a mix, okay? Have go to folders to drop edited files into. Keep everything organized. Okay. So try and keep everything your files organized as much as possible. Be organized, okay. Name your tracks, let each sand type habits own channel in your multi-track setup. For example, voiceovers, one track, sound effects, one shock, podcasts hertz, one truck, guest, one truck, gas to one truck, and many more. Give each track and name. If you are using a digital audio workstation software. And won't go into that a bit more detail by essentially just to let you know, a digital audio workstation software is a software such as Adobe Audition, Logic Pro, GarageBand, which allows you to work with different layers of sounds in order to exports into, into one individual file. But that's MP3 or wife. But we will go into that a little bit more later and learn keyboard shortcuts as well. And this are essential to speeding up the process in your editing software. So learn how to copy and paste, learn the shortcut that trim. Learn the shortcut for activating automation. And there's so many other shortcuts that you can learn that will help you to slow nice 30, bring the time down in your editing process. And as a result, giving you more time to create content for your podcast. Crayola workflow for editing that works for you at the end of the day. I mean, she listen to audio and have different timestamps written down somewhere to indicate what and where it needs to be edited. Now, editing can be done on one or two types of audio post-production softwares. Just as I mentioned earlier. And we'll get into digital audio workstations. And here we are. So audio editors and digital audio workstations, these other two types of audio post-production softwares out there. Now the main difference between the two is that you have the ability to have multitrack in functionality. Now this is being able to lay or more than one track at the same time as mentioned earlier. So an example of a digital audio workstation is what you can see right now on the screen. So that's Adobe Audition or direct band, which I have talked about earlier on in this course. And example of an audio editor is on Udacity. And this is a free software which you can download, whether you are a Mac user or a PC laptop user. Now, other features that audio editors don't have that you can tend to find in a digital audio workstation, also known as a DAW. Okay? So such, such features you'd be able to find is automation, where you can define costume sound levels throughout the course of the recording. And midi capabilities, which for example, enable you to, to connect external instruments to your software. So this makes DAW is mainly ideal for music recording and also for podcasting too. So you can add in all of their different sounds and the facts or you want to your desire. 25. 17. Mixing and Mastering and Outsourcing Post-Production: Now mixin is all about getting the right balance of all the different levels of the tracks in your overall recording. So for example, the host recording, the guests recording any background music and effects, voiceovers, and much more. Certain times you want one particular sound or voice to dominate another. And at times you may want an equal balance between the trucks. In order to achieve this, you may need to employ various effects to enhance or minimize certain tracks within your overall recording. Once you achieve satisfaction with the output of all your individual tracks. This is when the truck is exported from mastering. Okay, so let's look at some important special effects that may be employed for mixin. So you have noise reduction, equalization and compression. So let's take a closer look at noise reduction. So noise reduction, D's are a suite of tools used to minimize any background noise that is difficult to move from your original overall recording. So for example, you can see here on the screen that I'm applying a noise gate in order to reduce some unwanted sound from one of my and the sound layers on the podcast recording. Okay? Now there are various suite of tools that you can use, but this is just one of them. And you can adjust the level of the noise gates. Where do you want to up? The more up it it is, the less likely you are here to, the less likely you are able to head the unwanted sounds. But be careful when you do apply too much noise gates. It can affect the actual sound that you are trying to reduce the unwanted background noise from. So too much or too little, sometimes doesn't work, is about getting the right balance and still trying to keep your sound as great quality and as natural sounding as possible. Let's look at equalization, also known as EQ. So what you can see here in this particular screenshot, I'm just showing an example of applying equalization to a saxophone that I'm trying to get the right frequency for in relation to the overall body of work in my podcast. So of equalization, this is the process of adjusting the balance between frequency components within the truck. So for example, a vocal may have a different frequency from a trumpets in another truck. And so getting the frequency level right for the sake of the overall recording is very important. Equalization can differ from recording to record in as he would be faced with a different challenge of audio layers each time. As a rule of thumb, booster low-level frequencies and reduced the higher frequencies. Booster, lower frequencies does anything under 200 hertz to between ten to 20 decibels. And next, you'll lower the higher frequencies. That's anything above 4 thousand hertz to between negative three and negative 60 decibels. You want to play around with the curve and preview until you're happy. But these settings will serve as a great starting point. So again, these are some rules that you can use for equalization to help you get the best results. But ultimately, this will come with time, with experience and with trial and error to get the best sweet spot for each podcast recording that you're mixing down, okay? Okay, and let's talk about compression. So what you can see on the screen, for example, is me applying compression to one of my guests, Jesse, who's on my podcast to sound them across. Liza pair them with Podcast twice. So for example, you can see me, I'm using a preset of a live vocal compressor. Okay? So I'm using the live vocal compressor presets and then applying this presets to Jessie's voice in the mixed down. And this is a screenshot of me using GarageBand from the past. And what you can see is the preset will automatically give different sets of amounts of all of the tools that you can see. Two, that's compressor threshold, ratio, attack and gain. So this would then result in different levels of each of those tools within the compressor suites. So, so we've compression, this refers to reducing or improving the dynamic range of a particular audio track. Now there are lots of presets available that you can choose from in whatever DAW that you are using. And that again, is a digital audio workstation such as Adobe Audition, GarageBand, Logic Pro, and so and so forth. But depending on the kind of sound that you are going for, you may want to use a certain presets. And once again, you can play around to the different presets and try and get the sound that you like are tons flee. You can also preview different presets and see what Sandel They are like and go the one that sounds best for you. Make sure that you are monitoring your sound of headphones or monitor and speakers, so that you can get the best possible sound and accurate sounds for the listener who will listen back to the podcast. Okay, let's move on to mastering. Now, mastering is the final part of handling your overall recording. We're mixing involved managing and optimizing the individual tracks, tones, and audio levels. Mastering involves dealing with the overall exported track and that final sound. Usually more compression will be applied here. And the overall levels would be again, assessed, reprocessed when using a DAW. Luckily, there are mastering presets that you can choose to make life easier when mastering. However, if you are a seasoned professional, you will have more experience to customize your master into perfection. For those of you who are intimidated by the mastering or audio automization process of an audio track. There are some online options that you can take advantage of, which can help you to speed up the process. So these are examples of tools that have the mastering capabilities within them. So GarageBand, Logic Pro, or phonic. And magic master and by bus routes, which is a particular audio host that I've talked about in the past. To upload your podcasts and distribute your podcast into the various podcast directories such as Apple podcasts, Spotify. Now, I'm gonna talk about two of these. So we've kind of talked about mixin in GarageBand. I've shown you what GarageBand looks like by on the talk a bit more about some of the other tools that you can see in the screen. So magic mastering this is by bus, bus sprout once again. And so as you can see on the screen, they call it the Instagram filter for your audio. Meaning, what they really mean is that they have different presets. So as we were talking about presets or they run, boss brow also has a range of presets that you can choose, which, where with a click of a button, you can automatically transform the quality VIA sounds. So as soon as you click a certain preset bus routes, it will then give a different dimension to your sound. Okay, so we've podcasts, media hose bus sprouts, or a monitoring tool. This can help you to take your audio from sunning Good to Great whilst filtering out humming and hissing. So essentially mastering, okay. It also helps your podcast to be aligned of industry best practices such as apples owns recommendations for their podcasts and their catalog. And this consists of sound leveling, noise reduction, sounds normalization, and clipping removal. Magic Mushroom does not include mixing because it's only refining one audio track and not the different layers within the track. Ok, so what they're saying here is that magic martian also includes the certain settings within the mastering tool which apply to Apple podcasts. So Apple podcasts where we look in for a certain quality of sound and bus sprouts. Magic monitoring tool has that capability. So prices start from $6 per mode for magic mastering. I mean, we're bus routes. If you do have bus routes, they do give you a free trial. So they do give you one free try on the magic mastering tool. But after you've used it once, you will have to pay a monthly subscription of $6 a month to keep using this tool as much as you like. Now, for me, if I'm a beginner, this is a good way to do the mastering on my podcast once I've mixed it down in the DAW. But if I'm quite acquainted with tools such as Garage Band or Logic Pro or phonic, where there will be a bit more manual work in order to get the mastering di wants to achieve, then bus routes magic milestone may not be necessary, required for you and you can save that money and relocate. We allocate that budget to something else in your post-production. Okay, let's talk about authentic. So gods to all. This is a popular audio optimization software and that was introduced to me by one of my particles mentors when I was recording my first season, my podcast. Even before I record them, I fast season. I remember my mental telling me about this tool and he's been using it for his protocols for many years. Now this tool has been around for years and the mix of protocol sounds super professional after processing. It has similar functionality and features to bus sprouts magic mastering, but seems to have a lot more capabilities and functionalities, especially manual capabilities and functionalities. Now the pricing structure can vary depending on how many audio tracks you need to process each month. But the great news is that it stops free for two hours of processing a month. So this is a tool that I actually use when I'm monitoring my podcasts for the sound of the sound of okra. And it gives you free for two hours processing a month. And if you feel like you need more than that, I mean, it is worth upgrading to the premium plan. But however, if you are familiar with using DAWs such as Garage Bands and Logic Pro and many others, like such as Adobe Audition. You do have Mastering presets included within those tours and no extra cost, okay? Or you can manually do the mastering yourself if you're a bit more of an expert or a pro. Now Ofwat has additional features such as intro and outro, where you can bring in separate tracks for intro and outro. So as I discussed already run, you are organized. You would have a separate intro and a separate altro track already created for you to upload or to add into your DAW when mixing your podcast. However, if you're someone like me who may have a very unique intro and outro for each episode. This won't be necessary. So you just need to import the entire mixdown of the podcast track that you've just completed. And also, they also have the ability to add metadata, entry and speech recognition, which makes it easy for transcription. But this must be tied in with the transcription subscription, okay? Now we'll phonic. They also allow you to add chapter marks, which is the feature where people allow. People are able to skip directly to a certain part of your podcast. Without having to rewind on the podcast, they can issue, just click a button and then they'll be able to go straight to a certain segment of your podcast without having to manually do it themselves. Are funny, even allows you to publish your podcasts directly to your distributor. Again, that something that magic mastering within, but that's something that boss brought candy because it also gives the mastering and it's also the podcasts hosts. So It's ultimately going to have the ability to publish your podcasts on all the other directories. So as you can see, there are some similarities between authentic image mastering. But for me, often, phonic is probably the winner here because you can get the free two hours each month and also you can upgrades and get a whole bunch of features on top of that. But if you are beginner, bus routes, magic Muslim will work great for you. Or we can use Garage Band if you have a MacBook or adobe Addition and use one of the mastering presets on there. Now just mentioned, Adobe Audition is a software which is available both for PC and for Mac, okay. Let's talk about intro and outro for podcasts, post-production. Now if you have a podcast show, chances are, is that you have a common intro and outro that you want to use over and over again. So as I talked about earlier, where my podcast, I like to talk a little bit about my guest on my show before diving into the episode. And when my outro, I like to give the guest the final opportunity to address the audience and to give them an opportunity to connect to them online after the show, usually offer that, I have my little recording separate to the shrew where I'm talking about the end of the show and I'm given the audience my final quarter at the end of the podcast. So for me, it's difficult for me to do a pre-recording for each episode because my intros and outros are usually unique as I said before. But Pat Flynn also has a very unique intro for his show because what he does is he has the same intro for each of his show. But the only bit that heat changes in this intro is the unique, interesting facts. So if you've listened to Pat Flynn Smart passive income podcast, if you haven't, I highly recommend that he's one of the best podcast is out there. My opinion, especially for entrepreneurship and online business with his podcast intro is pretty much the same. But the only difference is that there is a small segment in his particular intro where the voiceover guy mentions a unique, interesting facts about Pat Flynn. And I think this is a very unique way of doing the intro and outro. Because at the same time, as well as your saving time with having a Presets intro. Also, having the ability to add something new each time that the listener is listing to a new episode of the particles. So that's another thing that you can do. You can find the way of having pre-recorded content for your intro about the same time, maybe each episode that is new, inserting something different to keep it fresh and to keep your audience engaged. Now, if you want someone to make your intro and outro or help you get better with your sound quality and workflow. There's a company called Make my intro.com. So I'll say that again, that's make my intro.com. They can help you out with this. Okay, so let's talk about outsourcing your post-production. Now, in the last module, we talked about outsourcing your show notes. Similar to this, you can also outsource the post-production if you don't have time to do this. So similar to show that it's this can also be a time-consuming process depending on how experienced you or how smart you work in terms of post-production, especially if you're new. Editing, mixing, and mastering can take a bulk of your time. If you have the opportunity to afford someone and outsource this part of the process. It can set any free you up to create more episodes more frequently whilst maintaining consistency, your level of quality. All right, so here are some companies that you can outsource to here. So we have resonate recordings, as you can see on the top left. So their prices start from just under a $150 per episode. Or you can opt-in to a monthly subscription, subscription for just over $500 a month. Now their prices range depending on the level of editing, mixing, and mastering that you require. Ok. You also have, we edit podcasts, and this is on the bottom of the screen. And these guys do monthly subscription, so there is no option here. But the positive is that it comes with podcasts, media host included. Okay, so if you'll look into kind of bundle all of your podcast subscriptions in one than these guys are great because also, as well as paying them for service, you wouldn't have to worry about that additional cost of paying a monthly subscription to a podcast host. So it really helps to keep your podcast costs down, especially if you look into outsource things such as post-production. And finally, we have podcasts press. Now, these guys charge a $160 a month for the start and prices. And this is a definitely great value for money. So these guys are endorsed by top podcasts is in the wallet such as Pap Finn, who I talked about the run. So these guys are definitely recommend if you want to outsource your podcast post-production. But just be aware that if you have the budget to do it, then do it. If you don't, I would definitely recommend you spend time learning how to carry this out yourself. Okay. So having said that, this now brings us to the end of the podcast post-production module. I hope you enjoy this training and I'll speak to you in the next one. Thank you very. 26. Podcast Publication - Intro : Hey everyone, welcome back to podcasts 8000. I'm the instructor again, agent diodes. In this particular module, you're going to learn about podcasts publication. Now, you've created your podcast, you're ready to market it, but you need to make sure that it gets into the right hosting platform. Now, some people can make a rookie mistake of uploading a podcast on to the website, for example, and sharing a link rounds. But in all honesty, it's not the way forward. So what you need to do is to upload your podcasts to a specific host and support your podcast. And then push out to all of the directories out there, such as Apple, Spotify, Google, and so many others. So in this particular training, you're going to learn how to publish your podcast and how to publish your rights. You know, how to write titles and episode descriptions for your podcasts. How to make sure you get even the details in your MP3 or your wife fall in the right way. We're going to cover all of these things and more. So make sure you stick around and watch the entire module in this particular section of the course, speak to you soon. Bye bye. 27. 18. Podcast Hosting Options - Part 1: A2 x0. This is the complete course for podcasting, shown you how to go from your first 0 to 1000 listeners and beyond IB Instructor, Asian Daniel's. And in this module, we're going to take a look at podcasts publication. Now once you've recorded, edited, and exporting your podcast audio, the next step, of course, is to again, to the pockets and ease of listeners across the world by getting it into the podcast directories. In this module, we are going to go through, or you need to know to not only get your podcast published, but getting it published in the right way and getting it into the right hands. Now the easiest, the most seen as way to get all of your costs into some of the biggest directories such as Apple podcasts, Spotify, Google podcasts, stitcher, and many more, is that you need to upload your podcast into a podcast host. You can host your podcasts from your website. Hypothetically speaking, there are ways to do this on website platforms such as WordPress, CMS. However, this is not advisable. And there were more cost effective and simpler ways to do this by using an official podcasting host platform. You can publish podcasts to platform such as Apple podcasts, Spotify. By in essence, those platforms don't host to podcasts for you. They download the data from the podcast host. On the front end. This looks like the case. Well, in the backend, This is what the process actually looks like. Now let's cover some of the most popular podcast host and platforms and distributors on the market. So you can pick the one that is right for you. So we have pod bean. Pod bean has been around for quite some time now. It's easy to use and it's a great way to discover new podcast that relate to your listening tastes. Now this is definitely still what am I? Ways of listening to podcasts. I do like listening to podcasts on the Google podcast app, the Apple podcast app on my MacBook. And also loved listen to podcasts on the Google peptides app as well. But pod bean is definitely one of my favorites to discover podcasts. Now it's easy to use and it's a great way to discover new podcast that relate to your listing tastes. What's great about POD V01 is that they report to have over 480 thousand podcast is host their podcast Freedom, making it a really popular choice. Now, they have been around since 2006 in all honesty. So that, that really helps them and suggest how long podcasts have truly been around before anyone really started to get into it in the mainstream, will make podcasts. Great. We're pod bean is that they have dedicated podcast app for podcasts and for listeners, acting both as a player for listeners and also a podcast manager. For podcast is the great thing for you is that pricing is quite inexpensive, but that starts from $9 a month for unlimited hosting and bandwidth. And this makes it a really cost-effective option if you're just starting out. You can also do things like map your domain, get stats for your podcast and customize the look and feel of your Custom Page. Best of all, they have their own Alexa skill. So you can command a lexer to listen to your favorite podcasts that how about that? All right, so let's look at some pros of pod bean, so it's easy to use. It has a simple, attractive podcast page for podcasts. Podcasts links are easy to share with your audience and on the socials. Monetization options also included within the package, which is great. And that was great as Pupienus also has some cons. So let's take a look at those. So there is no money-back guarantees of pod bean. Podcast website is quite limited compared to others out there. And the security is not as robust, so just bear that in mind. And the next one we're going to take a look at is captivate WIIFM. Now come to V is one at a new place to rapidly grow their podcasting host market. They focused on helping you to be successful in podcasting, which is what is making them so popular in such a short amount of time. It's a recall platform and does cool things such as generating PDFs with your latest episodes. Statistics are much more positioning you well for when it comes to approach and sponsors for sponsorship, for example, like bus sprouts, it also has the team members option, so you can add other people to access, upload and managed the podcast on your behalf. They're Wordpress Plug and makes it easy to embed your shows on their custom website as well. Now, pricing isn't as competitive as it can be. Hosting plans started from a robber costly $19 per month. They don't go by the number of hosting hours you can upload like many other providers, but they rather goodbye how many downloads you can get a month. As a result, if you are climbing the podcast charts, captivate it certainly isn't for you. Now let's look at some pros of captivate. So it has good tools for marketing and also it's great for chapter the sponsorship. It's a great podcast player which was great functionalities and integration capabilities. It has unlimited podcast hosting all the plans. And you can host as many podcasts as you want as long as you don't exceed the download limit. Ok. Now, the cons of captivate really are the pricing structure. I mean, if it wasn't for the pricing structure on the shore, they'll have a lot more users than they do right now. Let's take a look at another one called transistor, that FM. So you wouldn't notice that a lot of these Podcast hosts, they do end in dot fm is a very popular domain and for a lot of podcasts hosting platforms out there. Now Transistor is a great podcast host for those serious about growing a podcast brand. Now the team even have a podcast about how they created transistor. How about that? They have big names such as VH Q base camp, which is a project management tool, and the US government, some of their clients see your Duffy in great hands. They also provide uninterrupted browsing whilst playing or podcast via their platform. They also offer love is flexibility when it comes to hosting or pod clause to. So this may be something that can appeal to some Podcast is such as private and public podcasting, which may be suitable for those who have a good following and want to monetize their podcast through a specific audience or create them. Just for employees, for instance. The podcast play is great, giving you an opportunity to show off your latest episode whilst people are listening to our current one, giving you the potential to increase your quad class plays. Now price indices start from $19 a month, which is similar to transistor in terms of pricing level. And they do charge on a per download basis. You do get unlimited podcast hosting. And you can host unlimited podcast until you hit your podcasts download limit, similar to captivate. Let's look at the pros and cons of transistor. So you have great customer support. They do have a good podcast player giving you the ability to customize your podcast play to an extent. You can also delegate your podcast host to a team member so someone else can manage it on behalf of yourself. They do have email integrations as well. Being able to manage email food per transistor. Easy to use. A has another takes and it also has private podcasts hosting. That's why you have people such as the US government using transistor that fm, so that they can create and distributed private podcast to employees or staff members without having to go public. Now as great as transistor, but FM, maybe there are some cons. Okay? So the not firmly established in the market, so they are relatively new. They're not as old as pod bean or lips in which we'll cover in this module. And the pricing structure isn't as cost-effective as some other podcasts hosts out there. Okay. 28. 19. Podcast Hosting - Part 2: But sprouts. Nimbus part was launched all the way back in 2009. And they have been hosting podcasts for more than a decade. And we see top pot clusters such as Pat Flynn and others fly the flag for bus route hosting more than a hundred and four hundred podcasts. There's include them myself. Now boss, but really does have your unpacks quite a bang for your buck. This is certainly my number one choice and the one that I use for my podcast thing. Even when I've been tempted to move away to other new podcast and platforms. Now, the customer support is definitely one of the best I've ever received for any service or product. And it's very easy to get started. And they make it very easy for podcasts is to get access to what they need. In addition, they are truly dedicated to helping you podcast succeed with a very informative YouTube channel, blog, regular newsletter, and Facebook group. You won't be disappointed 1-bit. Now one of the best features is how in-depth Analytics is showing you from a high level overview to a deep dive. Who is listening to your show on what device and from what country and much more. If you are new beat of podcasting, have no fear. Boss brought can assist you with the technical things such as ID3 tag and audio optimization, an RSS feed, and much more, which I do cover in this course. Now before Buspar out, my podcast was hosted on SoundCloud and Bosporus made it super simple to move my podcast over form SoundCloud through their platform. They also keeping up with the market trends and they also recently added features such as audio grams, which helps you to create some bytes to promote your podcast. And they added podcast monetization to help podcast is made money from the podcast. Now boss prop hosting pricing starts from a free, so they are January, so they do give 90 days hosting and limited the uploads. That is the thing. So I'll draw you do get 90 days hosting to to her to try for free. The uploads are limited. Now the starts are paid ten starts from a reasonable $12 a month, which is very competitive to most out there. Alright, so let's look at some pros or Buspar, and there are definitely a lot of them. So it's easy to use is great for newbies as well as professional podcast is. Okay. Now they do provide plenty of updates on the podcast platform. So expect bus brought to get better and better. They're fantastic. Customer service is definitely one that I really like. They have deep analytics, so you can see so many different another takes on there. It's very affordable and it gives incredible value for money. Now, the only con, i would say a bus route is that if you want to host multiple shows using bus route, this is not ideal because it can get quite pricey. So the prices start from $12 a month to host your particular stem bus. Proud. But each New podcast show you that you want to add to an account. You have to pay an additional $12 or more depending on how many hours of hosting they want to upload each month. Now, just to mention, if you do want to give it a go, I have a special link for you. So just just visit www dot the sound of a cloud.com forward slash bus route. And you'll be able to receive $20 Amazon voucher upon upgrading to a paid account. But they do have 90 days free hosting. And just a disclaimer, I am an idiot for bus route omega kickback when he signed up via my link. But it's at no extra cost to you, which is great. Alright, so let's take a look at simple castes. Now, simply cast is one of the upcoming podcasts hosting platforms, if you care a lot about promoting and podcasts. And they have a stylish podcasts play page. They've been around for less than ten years, yet it's home to many cool and innovative brands we know and love, such as Facebook, NYC, Harvard University, and tech crunch to name a few. Now one of their popular features is recast, which lets you share parts of your episodes of an easy-to-use dashboard. The own built in audio gram tool, which was previously a headliner app. They actually went out and created their own, which was really, really cool. Now price and starts from an okay $15 a month, which is a bit more than mus Brown's, but a little bit less than the likes of transistor and captivates. So they have sat in the middle when it comes to pricing in the market. Now a simple cost, $15 a month, you get things such as unlimited storage and uploads for multiple shows, which is great. However, you are limited again by the number of downloads that you get. So for example, if you hit up to 20 thousand podcast downloads in a month, that would limit you to the basic plan and you would need to upgrade to a more premium plan after that. Okay, so let's look at some pros of simple cost. So it has recalls functionality built-in. So if example, there'll be no need for tools such as headliner, and that is why I have to v. So w, j V VII, which I do discuss in the course, which usually comes with an additional cost if you upgrade to the premium version of those audio gram tours. And also has a great, another ticks feature that Podcasts play is a gorgeous player. And they do have many website integrations available as well. If you want to host your podcast on the website. And they do have unlimited storage as well. Which podcasts hosts like bus problem doesn't, unless you opt into a certain plan. Now they do have some cons, simple cost. Neither do have limited team members based on pricing. So what that means is there's only a certain amount of people that can manage your podcast on your behalf. If you want to add extra people to do that for you. Now the pricing is not as competitive and the best features are all on the most expensive plan. So again, it's a bit like they're pushing you to get the most expensive plan in order to get the best features that they have to offer. All right, so let's take a look at Lipson. Now this is another very popular podcasts hosting platform that has been around for such a long time since 2004. Now Lipson is an old favorite to popular podcast is around. It has great features such as being able to schedule podcasts ahead of time. It's also a great platform for metadata, so it's useful for importing all of the boring details about your show, such as the season number, the guests on the show, and so much more. Now prices starts from $5 a month, which is very, very cheap. However, it does have an upward of 50 megabytes, which is essentially enough for one episode of the month. So it's pretty pointless if you want to have a consistent, regular podcast. Now, you do have a package which gives you 250 megabytes of uploading them for $15 a month, but still, that isn't enough. Okay. Now in terms of pros for Lipson, now is great for monetization. So did you really help you? That is good for scheduled and podcasts in advance, which is great. And now it's excellent for metadata to. They do give you a lot of tools to help you to make that happen. And there are lots of listing on publishing options on there. So don't be deceived, even though Lipson isn't competitive price wise. They do have some great features on there. Now, the cons of Lipson includes very bad pricing structure, as you heard me explain earlier. Now it is not as user friendly as podcasts host platform such as bus Brown or may be simple cost. It has an outdated dashboard and functionality and is not really ideal for the new B or modern-day put cluster is usually suited to, to seasonal podcast is out there who really know their way around a number of podcasts, media hosts. Okay, so in my opinion, these are the top six Podcast hosts out there and I've explained, but there are many others that you can explore, including the ones on the screen that you can see. So we have anchor, which is a very popular and really the best option for starting a free podcast, which is now owned by Spotify, SoundCloud, which is about four more suited for music artists and producers. But now rather popular podcast is you have blueberry, you have audio, boom, you have speaker, you have Zen cost, you have Castile. And there's many more. But I'll let you explore these others and Gaby own opinions. 29. 20. RSS Feed, ID3 tags, podcast legals and music: Rss symphony stands for rich site summary. It's essentially a line of code. Now a lot of podcasts hosts want an RSS feed by is not to be confused with an RSS feed that comes from a news website because this podcast feed contains audio or video and not an article. This updates the various podcast directories such as Apple podcasts, Spotify for your podcast host with information and by your podcast episodes is not necessarily visible to your listeners, but instead it contains the content that is delivered to the various podcast distributors, enabling the listeners to access the media. For the most part, people won't see your RSS feed. And instead they would just see the content from the RSS feed that turns up in the podcast platform of their choice. It also ease the updates that directories information and content about your latest episodes. So what you can see here is an example of my RSS feed, which I've accessed through my podcast host boss brought. So with one click, I can distribute my podcasts to all of the different podcast directories such as Apple, Spotify, Google, many more. And they can also be used for people to publish and distribute to my podcast on their platforms and websites as well, including my own. And let's talk about tagging podcasts, mp3, so adding ID3 tags. But what exactly are ID3 tags? So this refers to information displayed. So it's a bit like metadata. With each podcast, episode or music track. It typically includes things like the song title, the track number, album, title, artist name, and the artwork of the single album or the podcast episode. So if someone downloads you episode as an MP3, for instance, they see all of this information, the pair, when they played episode or when the click info for more details, or when the drawdown for more details on the MP3. Now this is important because when someone downloads the episode of line to music player enables them to see things such as the podcast description. The podcasts cover odds, the podcast owner, the episode number, and the season of the podcast. If the supplies and many other details, some details are automatically filled if you're using a podcast host. But the best practice, it's important to give as much detail as he can to be as compatible with every podcast player, a music player out there, by adding ID3 tags before uploading your podcast to a podcast host if it doesn't support this functionality. Now this is an example of ID3 tags I have created for one of my podcasts. So what you can see is the information such as the title of the protocols, the cover image that I'm going to use for the podcast episodes. You can see the artist, so that's myself and the guest. The album which refers to the name my podcast, the track number, which is the episode, episode on my podcast. You also have other details such as subtitle, summary. Genre, the year of the podcasts, including the publisher, which is me, the name of the podcast, the URL, so that's the website of the podcast. And then license. So CC stands for creative comments. So I'm using Creative Commons by 2.0. and then a license URL, which is a link to that to copyright license. I've also added tags and the bottom as well. So anything affiliated with the podcast, I've put some tags in this ID3 tag as well. So all of this information will show up when someone downs done those, the actual MP3 file off the podcast and they play on the offline music player. Now sometimes your podcasts hosts enables you to enter lots of details. However, my favorite tool for inputting all of these details, or Udacity and, or phonic. So a phonic is the tool that you've just seen on the previous screen. And Audacity is a tool that we've discussed in the course already, which is free for Mac OS and Windows. So these are some other tools that you can use, the crate ID3 tags. You can use Windows Media Player, You can use MP3 tag, ID free editor for Mac, and there's many others. Okay, so let's discuss the legal implications of podcasting. Now, 17% of podcasts include music, however, 84% of YouTube videos contain music as well. Now using music in your podcasts, introductions and podcasts outros are inevitable and helps to bring your shows to life and those who helps to set the overtone of your podcasts for listeners. However, it's important to be careful with what sounds and songs are used and they're parked cars. As there are legal implications, especially if they are songs recorded by artists with lyrics in them. Now, if you decide to use copyrighted music, and this music is typically opt for cell or for stream. Without permission, you can land yourself in serious trouble, especially when caught by authorities. This is intellectual property, also known as IP for short. Programs and platforms like YouTube are automatically detecting copyright infringement. So please be very careful. But fortunately for you, there are other types of music and sounds that you can use to avoid yourself getting into hot water. And then we're going to run through these options. Option one, you can hire someone to create your own theme song. So a good example of this is the podcast, which I mentioned a number of times throughout this course. And that's Pat Flynn, who hired a professional to create his own theme song, close Dana YouTube podcast show the income stream. This would be original music that is impossible to be filed against lawsuit. Especially if you have discussed the rights of that song between yourself and the producers of that song. And if this takes off, you're definitely have a legal back. And this is the approach of the lowest risks because its original music and no one can take that away from you. Now if you need help with creating your own theme, song or music, I mean, there are many places to get this. By an example of a website that can help you with this is called signature tones. Who can help you make something musical into music trademark, which protects the, this is known as sonic branding. You can create your own music without having to hire anyone as well. So if you know how to produce music like myself, you can use software such as garbage, bands, Logic Pro, and many others to create your own songs. You can also get royalty-free music. So this is the kind of music listening that allows the buyer to play for the music license once and use the music as many times as they want to commercially or personally, as opposed to owning the actual rights to the zone, which is a completely different price game. Not the music tends to be of higher quality than just others. Although there are a lot of royalty-free music out there that is free, it's not always, necessarily free. Sometimes you may be asked to help promote the artists on social media in exchange for a free download or license. For example, freebies to Io is a website which you can use. However, you are granted a license that enables you to use the music on any platform, including Instagram and YouTube, where typically you'll be required to provide a link and the name of the artist or producer who created the royalty-free music. So they can get mentioned as well. Now prices can vary from royalty-free music, starting from free. And there are websites such as pixabay.com music. And there is free beats, the Iyer. And then there's also a paid platforms as well, such as artless to I0, which starts from $16.60 pence per month for an unlimited music license, downloads and lifetime access. And there is also a premium beats, which is owned by popular photo Stock website Shutterstock. And this starts from four to $9 a month for premium sounding on limited music licensing and so many other benefits. You can also discover free and paid royalty-free music. Advertise on YouTube and SoundCloud. But just be careful when reading the fine print. And don't forget to link back to the artist in the description box and YouTube as well. Now there are other royalty-free web sites, and I will show you them in just a moment. But let's talk about stock music. Now this is more expensive than royalty-free music. This is because this type of music is a purpose made music and thus is created by professional composers. And therefore royalties are definitely do. So additional fees are paid to that company who owns the Music Library. You typically would want avoid this option as a podcast or because it does accrue unnecessary costs. Now if you ever get stuff, feel free to reach out to someone in the podcasting community or legal advisor, or even a podcast production agency. If you are part of the paid podcasts networks such as cost one. This is something you can get assistance with. Directories such as Spotify and Apple regularly check them. They're directories to find unlicensed use of music, especially music that is in Spotify or an Apple Music or iTunes. So be sure to include any information about royalty-free music or S effects. That is special effects you use in your podcasts in there showing us, or in the YouTube description box or the Instagram description box, or whatever social media platform that you're using. Podcasts are not considered as public performances. So ensure that you have the appropriate licensing involved. Okay. Now here are some examples of royalty-free music websites as mentioned before. So again, free beats the iron. You have pixabay.com forward slash music, premium beats. You have pond five. You have podcasts, music.com. There's also stock music.com or audio here and sound ideas. Alright, so let's continue to talk about the podcast legals. So what do you put classes need to know regarding their podcast show a name. Now, after spending energy, time, and money on creating a producing your podcast, The last thing you need is someone trying to steal your podcast, localize your IP. As discussed earlier. Now, copycat shows or people free booting data is shared with the same name and audio are showing up all over the internet and it's important to copyright your podcast. Here are some ways to protect your content. So for example, you can set up a Google Alert around the podcast name so that you'd be notified as soon as someone else uses your podcast name. You can put in a creative comments or this allows other people to use your content. But we've credit given to the original Crater. This is a more budget of protecting yourself. So you can learn more about this at creativecommons.org. A forward slash about u4 slash CC licenses. Now porn, a terms of service or GDPR policy and your podcast website, especially if you're doing giveaways. And this will help you to navigate third party data and give me some level of protection. You can also make sure that you read the terms and conditions when distributing your show with various directories such as Spotify and Apple, so that you can cover yourself and be aware of what Spotify and Apple have to offer in terms of legal protection, in terms of legal implications and copyright your podcasts. So if you're based in the UK, you can go to copyright service that cody UK. If you're based in America, you can go to www.copyright.gov. But if you're based internationally, you just have to find a copyright organization that's based in your country. Now, copywriting is very important in the content world. The expression of ion days in your podcast episodes can be protected and not the INDs itself. So it's a copyright your podcast and needs to be original and translated into a physical form, and that is a recording. Once you achieve this, there is automatic protection for you and doesn't need to be online for this protection to be valid. However, if you want to go a step further, you can get your podcast registered are your country's copyright registration office. So for example, for America would be the US Copyright Office, and for the UK it'll be the UK Copyright Office. And this instantly would give you more power and protection, especially when involved in legal cases. In the UK, you can visit the copyright service that couldn't UK. Pricing starts from 42 pounds, 50 for five years. And for the United States, again, you can visit copyright.gov. Now for some legal tips, you can check out Andrea Sega. So that's a and D, e, a SAG ER, podcast, the legal printer podcast. You can also approach an intellectual property lawyer that is knowledge. Rss simply stands for rich site summary. It's essentially a line of code. Now a lot of podcasts hosts want an RSS feed by is not to be confused with an RSS feed that comes from a news website because this podcast feed contains audio or video and not an article. This updates the various podcast directories such as Apple podcasts, Spotify for your podcast host, we have information about your podcast episodes is not necessarily visible to your listeners, but instead it contains the content that is delivered to the various podcasts distributors, enabling the listeners to access the media. For the most part, people won't see your RSS feed. And instead they would just see the content from the RSS feed that turns up in the podcast platform, their choice. It also ease the updates that directories information and content about your latest episodes. So what you can see here is an example of my RSS feed, which I've accessed through my podcast host boss brought. So when one click, I can distribute my podcasts to order the different particles, directories such as Apple, Spotify, Google, and many more. And it can also be used for people to publish and distribute my podcast on their platforms and websites as well, including my own. And let's talk about tagging podcasts, mp3, so adding ID3 tags. But what exactly are ID3 tags? So this refers to information displayed. So it's a bit like metadata. With each podcast, episode or music track, it typically includes things like the song title, the track number, album, title, artist name, and the artwork of the single album or the podcast episode. So if someone downloads your episode as an MP3, for instance, they see all of this information, the pair, when they played it episode, or when the click info for more details, or when the drill down for more details on the MP3. Now this is important because when someone downloads the episode of line to music player enables them to see things such as the podcast description that Podcasts cover odds, the podcast owner, that episode number and the season of the podcast. If this applies and many other details. Some details are automatically filled if you're using a podcast host. But the best practice, it's important to give as much detail as he can to be as compatible with every podcast player, a music player out there, by adding ID3 tags before uploading your podcast to a podcast host if it doesn't support this functionality. Now this is an example of ID3 tags I have created for one of my podcasts. So what you can see is the information such as the title of the protocols, the cover image that I'm going to use for the podcast episodes. You can see the artist, so that's myself and the guest. The album which refers to the name of podcasts, that track number, which is the episode, episode on my podcast. You also have other details such as subtitle, summary, genre, the year of the podcasts, including the publisher, which is me, the name of the podcast, the URL, so that's the website of the podcast. And then license. So CC stands for creative comments. So I'm using Creative Commons by 2.0. And then a license URL, which is a link to that to copyright license. I've also added tags on the bottom as well. So anything affiliated with the podcast, I've put some tags in this ID3 tag as well. So all of this information will show up when someone downs down those, the actual MP3 file off the podcast and they play on the offline music player. Now sometimes your podcast host enables you to enter lots of details. However, my favorite tool for inputting all of these details are audacity and, or phonic. So our phonic is the tool that you've just seen on the previous screen. And Audacity is a tool that we've discussed in the course already, which is free for Mac OS and Windows. So these are some other tools that you can use, the caret ID3 tags. You can use Windows Media Player, You can use MP3 tag, ID free editor for Mac, and there's many others. Okay, so let's discuss the legal implications of podcasting and the house. 17% of podcast include music, however, 84% of YouTube videos contain music as well. Now using music in your podcasts, introductions and podcasts outros are inevitable. It helps to bring your shows to live and also helps to set the overtone of your podcasts for listeners. However, it's important to be careful with what sounds and songs are used and they're parked cars, as there are legal implications, especially if they are songs recorded by artists with lyrics in them. Now, if you decide to use copyrighted music, and this music is typically up for cell or a stream without permission, you can land yourself in serious trouble, especially when caught by authorities. This is intellectual property, also known as IP for short. Programs and platforms like YouTube are automatically detecting copyright infringement. So please be very careful. But fortunately for you, there are other types of music and sounds that you can use to avoid yourself getting into hot water. And then we're going to run through these options. Option one, you can hire someone to create your own theme song. So a good example of this is the podcast, which I mentioned a number of times throughout this course. And that's Pat Flynn, who hired a professional to create his own theme song, close Dana YouTube podcast show the income stream. This would be original music that is impossible to be filed against lawsuit. Especially if you have discussed the rights of that song between yourself and the producers of that song. And if this takes off, you're definitely have a legal back. And this is the approach of the lowest risks because it's original music and no one can take that away from you. Now if you need help with creating your own theme, song or music, I mean, there are many places to get this. By an example of a website that can help you with this is called signature tones. Who can help you make something musical into music trademark, which protects the, this is known as sonic branding. You can create your own music without having to hire anyone as well. So if you know how to produce music like myself, you can use software such as garbage, bands, Logic Pro and many others decree on songs. You can also get royalty-free music. So this is the kind of music listening that allows the buyer to play for the music license once and use the music as many times as they want to commercially or personally, as opposed to owning the actual rights to the soul, which is a completely different price game. Not the music tends to be of higher quality than just others. Although there are a lot of royalty-free music out there that is free, it's not always, necessarily free. Sometimes you may be asked to help promote the artists on social media in exchange for a free download or license. For example, free beats to IO is a website which you can use. However, you are granted a license that enables you to use the music on any platform, including Instagram and YouTube, where typically you'll be required to provide a link and the name of the artist or producer who created the royalty-free music. So they can get mentioned as well. Now prices can vary from royalty-free music, starting from free. And there are websites such as pixabay.com music. And there is free beats the iron. And then there's also a paid platforms as well, such as artless to I0, which starts from $16.60 pence per month for an unlimited music license downwards and lifetime access. And there is also a premium beads, which is owned by popular photo Stock website Shutterstock. And this starts from four to $9 a month for premium sounding on limited music licensing and so many other benefits. You can also discover free and paid royalty-free music. Advertise on YouTube and SoundCloud. But just be careful when reading the fine print. And forget to link back to the artist in the description box and YouTube as well. Now there are other royalty-free web sites, and I will show you them in just a moment. But let's talk about the stock music. Now this is more expensive than royalty-free music. This is because this type of music is a purpose made music and thus is created by professional composers. And therefore royalties are definitely do. So additional fees are paid to that company owns the Music Library. You typically would want avoid this option as a podcast or because it does accrue unnecessary costs. Now if you ever get stuff, feel free to reach out to someone in the podcasting community or legal advisor, or even a podcast production agency. If you are part of the paid podcasts networks such as cost one. This is something you can get assistance with. Directories such as Spotify and Apple regularly check the directories to find unlicensed use of music, especially music that is in Spotify or an Apple Music or iTunes. So be sure to include any information about royalty-free music or S effects. That is special effects you use in your podcasts and they're showing us or in the YouTube description box or the Instagram description box, or whatever social media platform that you're using. Podcasts are not considered as public performances. So ensure that you have the appropriate licensing involved. Okay. Now here are some examples of royalty-free music websites as mentioned before. So again, free beats the iron. You have pixabay.com forward slash music, premium beads. You have pond F5, you have podcasts, music.com. There's also stock music.com audio here and sound ideas. Alright, so let's continue to talk about the podcasts, legals. So what do you put classes need to know regarding their podcast show a name. Now after spending energy, time, and money on creating a producing your podcast, The last thing you need is someone trying to steal your podcast, globalize your IP. As discussed earlier. Now copycat shows or people free booting, that is, shows you the same name and audio are showing up all over the internet. And it's important to copyright your podcast. Here are some ways to protect your content. Say for example, you can set up a Google Alert around the podcast name so that you'd be notified as soon as someone else uses your podcast name. You can put in a creative comments. So this allows other people to use your content. But we have credit given to the original creator. This is a more budget of protecting yourself. So you can learn more about this at creativecommons.org. Forward slash, forward slash CC licenses. Now pour on a terms of service or GDPR policy in your podcast website, especially if you're doing giveaways. And this will help you to navigate third-party data and give me some level of protection. You can also make sure that you read the terms and conditions when distributing your show with various directories such as Spotify and Apple, so that you can cover yourself and be aware of what Spotify and Apple I have to offer in terms of legal protection, in terms of legal implications and copyright your podcast. So if you're based in the UK, you can go to copyright service that cody UK. If you're based in America, you can go to www.copyright.gov. But if you're based internationally, you just have to find a copyright organization that's based in your country. Now, copywriting is very important in the content world. The expression of ion days in your podcast episodes can be protected and not the INDs itself. So it's a copyright. Your podcast in needs to be original and translated into a physical form, and that is a recording. Once you achieve this, there is automatic protection for you and doesn't need to be online for this protection to be valid. However, if you want to go a step further, you can get your podcast registered or your country's copyright registration office. So for example, for America will be the US Copyright Office, and for the UK it'll be the UK Copyright Office. And this instantly would give you more power and protection, especially when involved in legal cases. In the UK, you can visit copyright service that couldn't UK. Pricing starts from 42 pounds, 50 for five years. And for the United States, again, you can visit Copyright.gov. Now for some legal tips, you can check out Andrea Sega. So that's a and D are EIA, SAG ER, podcasts, the legal printer podcast. You can also approach an intellectual property lawyer that is knowledgeable with social media and digital media. Copyrights can be a very complicated area of law. And when you further into the, into the mix, you can find yourself in a big mess pretty quickly. Please consult an attorney before trying to use copyright protected work without permission. 30. 21. Podcast players, distributors and featuring in directories: Cause plays and distributors. Now your audience will be consuming your podcast content on the variety of podcasts plays that they prefer, that usually acts as distributors at the same time. So what we're gonna do is in this part of the training, we're gonna go through the different podcasts plays and distributors out there. Some of these will be web-based podcasts plays, for example, boss sprout, which is a podcast media host. Some may be purely app-based, such as pod bean. Some may be operating system based, such as Apple podcasts, which is only available on iOS or Mac devices. And some may be cross-platform based, which is available on all devices such as SoundCloud and YouTube. There are tons of podcast players out there, but that's the cover, some of the most popular ones. So we have Spotify. So Spotify is a podcast player and the distributor. Spotify has been around for more than a decade and has rapidly become not only one of the go-to apps for streaming music, but also for listening to podcasts. As a result, this makes it very convenient for music can put costs lovers haven't access to everything under one roof. A bit similar to eat. You know, if you have a huge premium license, even better, just gives you more of the premium YouTube experience. Now, Podcasts can get listed into Spotify fairly simply by visiting podcasts. Spotify, that's club, as you can see in the screen. However, if you're using a Podcast hosts and platform like bus sprouts, you can get this done in a few seconds by completing, completing or form on the podcast directories page on Buspar. Apple podcasts. So Apple podcasts is a podcast player and the distributor. And Apple podcasts previously was integrated with iTunes, but now it functions as a separate app. This has been around for almost two decades, even longer than Spotify. And it is the most popular podcast player and podcast listen directory at the same time. However, Spotify's not very far from taking that crown. What makes Apple podcasts very special is that it comes preloaded on every more than Apple device. You know, you name it. So Apple, iPhone, Apple, iPod, MacBook, I mock you name it, as long as you have relatively decent up-to-date software. As a result, this makes it very convenient for Apple lovers and owners, which is RGB, at least 50% of all electronic device owners. So it's definitely a must that podcast is listening to podcasts on the integral to attract people on the apple. Now out of order the directories, This is one of the hardest and the most strict to get your podcast listed onto. But certainly it's worth it. And once you get it done, it's profitable. And it's easy to get on all the other platforms once you can post Apple podcasts, strict rules. Apple have the music app available for Android users, but not the podcast app. See you off for certain that every play on Apple podcasts that comes from an Apple device or in the, they have the biggest and the most colorful library of podcasts and the planet at the moment. Make sure you have catching artwork to display on there. And you can list your show directly on Apple podcasts by going to iTunes Connect dot apple.com. Now with Google podcasts, This is a podcast, play it on a distributor. This was released recently in 2018. Google has quickly become one of the mainstream podcasts, plays, apps and directories thanks to its search engine and certainly has taken the piece with the podcast and pi. It's well-known for its clean, slick UI and its ease of use. It's definitely my favorite podcasts play out to use at the moment, as I'm such a big Android fan. Now you get nice notifications circles when a podcast or releases a new episode. And they even can cast it onto their TV with one touch of a button. If you have Google Chrome costs. It's great for podcasts is because it gives them more opportunities for listens to discover their podcast on the Google search engine. Or even by using Google's such assistance or home device. A bit similar to how you would do this with Amazon, Alexa and Amazon podcasts, which I'm going to discuss in just a moment. So Amazon podcasts is basically amazon music, which is the player and the distributor. Podcasts are now officially available in Amazon music. They wanted the nicest big giants to join the podcasting game. Now, Amazon, like Google podcast, allows you to continue to list listening wherever you left off on whatever device, and also allows you to command Alexa to play your podcast as well, which is clearly the mission for Amazon. However, podcasts should note that this is separate to Audible, which has its own exclusive sets of podcasts. Currently, it's only available in the UK, US, and Germany, and Japan. As it currently is, Dans has one of the smallest library of shows, and it's also waking exclusive shows with the likes of Will Smith, DJ Khaled, and others. You can submit your show via the Amazon music app or via your podcast host. I use bus bus prop for podcasts hosting. And it may take a little longer if you're using your podcasts hosts, as it's a brand new directory to get approved. But the quickest way is to go to amazon music directly and upload your podcast on there. Now the bad news is that it's not as music, is not as user friendly as others to share your show. So it's possibly aimed at exclusively ON this Amazon music as you get redirected to sign into your Amazon account in a little to listen to the podcasts. Okay, this cover IMDB, which is also earns by Amazon. Now recently, IMDB launched a way for people to publish and listen to podcasts. So if you do a Google search on IMD podcasting, you should be able to learn a little bit more information about this. Now this is a relatively new area that haven't explored too much. Now I know it exists and is quite new in this time and day. So I'm not gonna go into detail with this particular podcast player, but just being a lookout for IMDB when they really go mainstream with their podcasts playing option. So you also have tuned in radio. This is also a podcast player and the distributor. Okay. So training radio S has been around for many years. And only it was natural to add podcasting into their services in addition to their free and premium radio streaming services, it's mainly popular with major sports such as the NBA, NFL, and the English Premier League. It's a great play for listening on non portable devices like cars and TVs, as it has casting and integration options available. Now, training radios are cross-platform app and you can listen on any device. You can miss your podcasts via your podcast hosting if available, just by using the link on the screen. So you can visit helped www1.com forward slash contact for Scratch at hyping podcast hyphen S1, nine TO three SDF were just visit tune in radio to find out more information. Now, these are, is definitely another one of these is similar to Spotify is a music streaming platform. This been around for a while, but it's more popular in Europe. Now. They have similarities to Spotify, and it has over 56 million songs and podcasts in its library. Also another cross-platform app which is available on any device. It can also be used on a lexer with its own Alexa skill, and they can be picked up by Google Assistant on home, which is great. Podcast is can list their podcasts on these up by visiting podcast is these are.com or you can use your podcast host if it's available there. Okay, so we're gonna cover some more. So we have stitcher, which is also a podcast playing on distributor. Stitcher is one of the goatee podcast directories in place for quite some time. Now, what makes a great is that it has caught integrations, exclusive shows, and allows you to search for podcast episodes rather than just episodes. They didn't have a music library and just focusing on distribution original content such as comedy and podcasts, which is a great way for your audience to discovery is show. You can also get involved in exclusive giveaways, discounts, and memberships to offer $5 a month. You can listen to your podcast and via partners and dot stitcher.com directly. Now overcast is another podcast player and distributed via Apple podcasts over classes and award winning iOS, ONE podcast player. So if you're bored with Apple podcasts or you want to access different podcast features. This is the one for you. We've overcast you can do things like smart speeds, which has listened to a podcast Foster and skip silences and shows. You have features such as voice boosts, which normalizes the sound and each, each show of the sound quality is bad and has discovery feature for your Twitter followers. Your podcast is automatically added here if you list your podcast via Apple podcasts or if you give them your RSS feed, they can do this for you as well. Now listeners can pay $10 a year term you ads on the overcast app. But what's cool is that you can also promote your podcasts as an add on the podcast player by visiting overcast or FM forward slash ads. Now this is something that I did discover. The marketing and promotion module of this course. Okay, so onto podcast addicts player and, and distributor. So this is the most popular podcast player on Android, but over 2 billion podcast episodes down there that there are ads on the podcast, but only on the play itself similar to you overcast. The app gives you access to believe or not, not just podcast, Even though it's called podcast addicts, but also audio books, radio channels and more. Uses can leave reviews and the app, which is great, and it cost them to Android, Auto or Chrome costs if they have cars or TVs. Now Google Drive backup is also available for all of your data. And you can get listed via your podcasts hosts by visiting podcasts, addict.com, forward slash submit. And you can submit your RSS feed that directly onto SoundCloud, which is also a player at a distributor. Now SoundCloud is typically used for music, but over the years, it's become a popular destination for listing and discovering podcasts is a great way of hosting and promoting your podcasts and offers a very interactive way for fans to give feedback, dominates and to respond to them. The advanced statistics also fantastic. However, all of this does come at a price. There is no distribution ability from podcasts. Hosts are SoundCloud has its own podcast hosting platform, and they force you to pay to use it as, which is the downside. And this starts up an additional $10 or ten pounds a month. So if you are in the budget, this is great to use for a few episodes due to the bandwidth which they give for free. But however, there is a monthly subscription to continue hosting, which also unlocks a wealth of other features. You can visit Soundcloud.com to money we hosted podcast. The good news is that you can use RSS feeds to import your podcast into SoundCloud when you are ready to host of them permanently as an additional channel and vice versa. And finally, we have YouTube, which is of course a player and the recent distributor of podcasts, all of a sudden. Now YouTube has rapidly become one of the most popular destinations for listing to podcasts, especially for video-based podcasts. Youtube is the second most used search engine in the world, and it's certainly a place you want to be to make your podcasts more accessible around the world. In my video podcasting clause, I go more into depth in leveraging YouTube for podcasting. Podcasts is can simply upload their podcast by signing up to a future video counts and start a YouTube channel. And like so, YouTube comment of its own hosting like Soundcloud. So there is no ability to simultaneously distribute your show onto YouTube, on podcast medial hosting platforms. Alright, so we're going to wrap up this module by talking about getting featured on podcast directories. So the new Noteworthy Section in Apple podcasts is not necessarily just for celebrities. And the best of the best of podcast is there are a few tips that you can take on board to try and get yourself on the featured list of some of the podcast directories out there, especially with Apple podcasts. So what you can do is you can reach out to stake holder to Apple podcasts and pitched him why you should feature there. You can also build a lot of momentum as early as possible. So that is launching with at least three episodes at the same time, leveraging your family and friends. Tell them it's coming and get them to listen when it drops quite a Facebook page, collect reviews as quickly as possible where possible, and get people to subscribe when you usually have this flow of activity going on at the same time. The podcast directory algorithms usually tend to pick this up and then they tend to favor your podcasts over others. And having said that, this brings to podcasts publication module to an end, I hope you enjoyed this training and found it worthwhile. And I'll see you in the next module. Thank you. 31. Marketing and Promotion - Intro: Welcome back to podcasts, a to Z. This is Adrian. Again. I hope you enjoyed the course so far. And this particular training, you're going to learn, again, a novel important thing. You've guessed, the marketing and promotion. I'm sure you all can await to watch this particular training. And now you are here, so well done for staying the course and following the course video by video, on the path that I've laid out for you. Now, marketing and promotion is very important because you can make the best podcasts in the world if no one can actually find it or discover it, coheres about it, it doesn't mean a thing. And all your hard work goes to waste. So in this particular training, I'm here to show you how to make sure that you podcasts doesn't go to waste, that your hard work gets into the hands. And rather that is of lessons around the world. So, well, let me talk in things such as podcasts, SEO, making sure you're making the most of your titles, your descriptions, your metadata, and things such as that. We're going to be talking things such as social media. How to use social media, right? To repurpose your content for promoting your podcast on social media. We're gonna be talking things like doing cross-pollination with other podcasters and other blogs and other press such as PR. We're going to talk in so much things in this particular training. So I hope you enjoy the video and I'll see you in the next one. Thank you very much. 32. 22. Marketing and Promotion: Welcome to podcasts a2 zz0, to complete course for podcasting, showing you how to get from 0 to 1000 listeners. I'm beyond. Once again, I'm your instructor, agent Daniel's. And in this module, we'll go into, go into marketing and promoting your podcast. Now, in this training, we're going to cover one of the most important parts of your podcast. However, if you, namely podcasts rights, you may find yourself of thousands or even hundreds of thousands of listeners by accident. This is the power of people discovering your podcast and the podcasts such engines, marketing and promoting your podcasts really starts from your podcasts artwork and name. Now think of being in a shop or an online marketplace. There are two things that would draw you to an item or not. So that is customer intent and customer impulse attraction. So we've customer intent. That's all about what you came there. For example, maybe I was looking for a podcast about politics or Christianity. And the second aspect is customer impulse, attraction. So you attended to shop for something in particular, but in your eye gets caught by something shiny that draws your attention. So for example, let's say I was looking for a specific podcasts about politics, but then I see another podcasts which really appeals to me because of its name and how it looks. And even Episode titles, which really piqued my interest and builds curiosity. Now without marketing, unless you are lucky and strike the winning formula in the shop fronts, not a lot of people will find out about your show and you are likely to be disappointed. But remember, you can have the best product in the world. But if no one learns about, it can be left on the shelf and catch a lot of dust. I'm sure you get the picture. In this module, we're going to explore marketing and promoting your podcast included in the following areas. We will cover repurposing your content, social media, spreading your word, Street Team, subscribers, promotions, checklists, podcasts, SEO, website. Another ticks. We also going to cover transcription, cross-promoting your podcast, making guest appearances, podcasts, agencies, and paid ads. So the scale into it. Alright, so Republic's new content. Now as a podcast that I'm showing you spend hours and hours on creating a show early for your content to be consumed in one method. Now expanding the reach of your podcasts can be tricky. And just relying on the entire audio of your podcast isn't enough. When you repurpose your content, you begin to get the most out of your podcasts. And all of a sudden you have a number of ways to push out your content to your intended audience and get people to listen to your full podcasts. This refers to reformatting. I'm recycling your content in many creative different ways. It breathes new life to your existing content that you've already worked hard to create and push out to the distribution platforms. That is not enough in the podcast and worlds and were more craters than ever. You are going to have to get creative to make a statement. This is similar to what Gary raining shock does. The entrepreneur who is pretty famous and social media always pieces about in regards to content marketing. He talks about how businesses and companies should be making and can easily make a 100 pieces of content in one day simply by reformatting the content for different contexts and distributions. I would encourage you go to Gary vainly Chuck's website, and check him out. And there's a lot of useful information he has about this kind of content. Now, why should you repurpose your content? Well, it helps to keep your audience engaged. It increases brand awareness. It also helps SEO, especially with YouTube and blog posts and not so much social media. And that boosts credibility. Based podcasts content can be repurposed. So you have blog posts, videos. This can simply be done by attaching a static image to an audio file, or perhaps even providing behind-the-scenes insights. You can also repurpose content with audio grams. So that is, for example, releasing teaser episode content on social media, on YouTube, for example. You can turn your existing podcasts into infographics, and that's something I've done before. You can use ebooks, webinars, email marketing, and I'm sure there's many others as well. Okay, these are some platforms that can be used for repurposing. Alright, so we have repurposed the I0. So this can fully automate the distribution of your audio and video content across as many channels as possible so that you can make a bigger impact in this world. This can help you to create over 2000 pieces of content with one-click. Prices start from just $13 a month on an annual plan. But there's a free trial available. You have WAV or wave. This can be used to create audio grams. Private plans start from free, as said before, but the only give you a small allowance of audio grams that can be created each month. But they all include the annoying wave watermark. So this option is not always my favorite Aldo. The audio grams are really impressive and are very easy to do transcription with. I'll recommend upgrading to the premium version if you really want to take this one seriously. And finally, headliner. So this is very similar to wave, but it gives you more control with your content, including layering different types of images, audio, and video around your audio gram. It's certainly not as easy to use as wave, but it gives you more freedom of your content. And the more generous free version, which doesn't always come with annoying watermarks. It doesn't even come with watermarks at all. Even the free version, which is fantastic. This is certainly one of my favorite content republished and tools for podcasting. Plan start from free for headliner, we've no watermarks at all, and this is perfect for beginner podcasts. Okay, agencies such as Convert Tenex available for hire for such reposition services. So make sure you take a look at them. Okay, so let's talk about transcription. Right? So podcast transcription is yet another easy way to get your podcast to be picked up by SEO rankings. That's because the Google search engine bots crawl on your text and not your audio. This is essentially a way of converting all of your audio into text, aside from the show notes and the quotes from the show. Now some costs hosting platforms like podcasts, dot co, and customers have this technology embedded, imbedded prevent the hosting platforms. Now all the platforms you may have to spend the extra money to do transcription moving your hosts. Now, some of these benefits include accessibility. So that's, those have auditory issues like deafness, are able to consume your content. You can give a preview into your podcast episodes using transcription. And also it can increase organic traffic. So there are free and paying ways to get your audio transcribes. So you can use all your ground platforms such as headliner and wave, which have transcription immobilities built within them. However, these are limited with the audio gram itself. You can also get transcription by using voice typing in Google Docs as well. You can upload your video to YouTube on downloads, captions and then reapply them to a transcription processor. You can also purchase the scripts. And this AI platform offers a free trial for the first three hours, and then they charge you 14 to $18 a month. It has a quick turnaround of transcription. You need transcription quick. This is a good option. You can also use rev.com. This made the Forbes AI 50 list. So we've rub there is no monthly subscription, but rather and per minute rate, which can quickly add up to an expensive cost, especially if you obtain for the human transcription option. So this is definitely one if you have a right, if you have a sizeable budgets available. Now video transcription is also available with rev.com, similar to the scripts, it's an automatic transcription that cost $0.25 a minute with a five-minute turnaround time. The human transcription service is $1.20 minutes with a twelv hour turnaround. They can even create foreign subtitles for video and believe or not for free to $7 per minute. Some podcasts hosts, and surfaces such as customers, again, include transcriptions using rev.com for an additional fee. So you may be able to get a better deal by getting specific podcasting platform which specializes in transcription. And that way you can get a better, better right on paid transcription services rather than go into the standalone transcription services. Okay. So let's take a look at social media. Now. This is a popular one. There is an overwhelming number of social media websites, but the key here is to only feature on a few of them were my podcasts. I only focus currently on Instagram, LinkedIn, and YouTube. I think unless you have a team of staff working side-by-side with your podcasts, then you shouldn't need to go beyond the free social media channels at the most. Otherwise, it becomes too much to manage because you need to be consistent with posting content. Create an awareness on each of these platforms, which can take time to build up. So I've chosen these free social media networks. Whichever one you choose to be on this, you need to be consistent evil way. So Instagram. Next, the Tech Talk is the most popular and active social media channel out there at the moment, you need to be while your audiences, and it's a very visual platform. So it's perfect for sharing all your grams, epsilon images and quotes and sharing announcements and the catchy image or video format. This is my platform of choice for just crates and brand awareness. And given many existing business access to the latest on my podcast, LinkedIn is great to me. My podcast is more business focus because it deals with interviewing creatives and entrepreneurs, making it a natural fit for LinkedIn as a business or career orientated platform. Now, in addition, the LinkedIn algorithm is really, really good to compare to some of these other social media platforms out there. So for example, in one person engages with a post, it's very likely to sharpen a mutual connections network or even a Fed or fourth degree network, which is amazing for reach. Youtube. Of course, for SEO reasons, is a no-brainer vow. With YouTube being the second largest search engine in the wallet, you are bound to discover new listens This way you about adapts if you get your keywords from nos and content, correct? Now what I would say is aimed to share at least seven pieces of content episode on social media. And that's enough for one day. This has shorter give you the most bang for your buck. Unless of course you have a team behind you or gary varying the chalk for a coach and why you'd be punch in more depth, 20 to 30 plus number, which is a staggering amount of pieces of content. However, this is short to grab attention. Now the key to have. A variety when promoting a particular podcast episodes is important. So this could consist of, for example, free audio grams. So for example, this can highlight some of the best bits from the show. That could be, for example, a short story, an explanation of something, and the fourth provoking conversation to image quote. So these can be some of the best phrases from the episode, Regardless of whether it was a host or a guest. And free optimized from nodes. So these could be primary images of the actual episode, which is more likely to feature some of your podcasts cover artwork which we've discussed in the past. Here are also some dimensions when posting on social media to take night off. So square all the ground for social feeds, vertical or diagram for stories, thus Instagram stories, et cetera, landscape, or the gram for YouTube. And then you want to have square image notes for Instagram. Square from now for Facebook, you want to have a landscape fund now for YouTube. And here are also the best social media image sizes that you need to work on. So that's four square. You want to have a 1080 by 1080 pixels for vertical, which works well for Instagram Stories. That's 1080 by ten, that's 1080 by 1920 pixels. Wide screen on YouTube, that's 1920 pixels by 1080 pixels. Social media scheduling can be done with tools such as repurposed the IO buffer, HootSuite, later.com and many more. Now, if you ever run out of ion days for posting with social media, Consider the following osteo witness. What they would like to see you post on social media. This tends to work well when you have a considerable following. Tie in your posts of current affairs, for example, with my podcast sound of a, ah, what we did is on blackout Tuesday, when the Black Lives Matter scene was really peaking at the time we posted an image in relation to this event. Always make sure you utilize the relevant hashtags as well when needed to help you maximize the traffic to your page. Giveaways and contests to also great, also remain within the borders of your podcasts. So some business pages can have the tendency to tend to a personal social media page. I see you, I see that quite often and this is not good practice. Post fought for a meaningful content. So think of how you can add value to your listeners and one way of all Nava and of course, groups and forums. Another option is to start your own online communities such as Facebook Groups, LinkedIn groups, and sub credits. This often requires a lot more attention and time to R1 bar is also a great way to build a when's VIA podcast at the same time, whilst communicates or of an audience showing episodes done right? You've listeners getting feedback and sharing ideas for your show. So much more. Ok, let's take a look at website. Now your website should be them next important channel for people to listen, access, and gain awareness of your podcast. This is an important hub because it's not just another channel of free people to listen to your podcast, but also it's a way for you to gain more awareness and visibility thanks to having things like the show notes, a blog, and building an email list, which can be very important when it comes to selling products and services, making announcements, and push new episodes into subscribers inbox in the future. You can build a website yourself using a website builders such as Wix and Squarespace. However, if you're a lot more techie, I would recommend Wordpress, which is a content management system. We have a lot more features and functionality than some of these basic web builders. I use this to build my own websites. However, podcasts, websites.com is an agency that helps you build everything you need to setup, run, and promotes podcasts online, free WordPress, bear in mind this is more pricey side as this can start from $77 a month for an annual pass. So just be mindful of that. You can also use POD Pages.com, that son of a very good website for building podcasts, specific websites. Alternatively, podcasts hosts tends to provide you with a free basic website. But these don't allow you to customize a blog, show notes, and provide ways of building an email list. Anchor is a good example of a free podcast but page as well. So if you host your podcasts using NCA, they tend to have a good free podcasts webpage on there. Again, is restricted to what you can do in terms of customizing it. Now the best way hands down to build a non-techie websites, a podcast, as I mentioned just a moment ago, is to use a pod page.com. It's essentially a website builder for podcasts is, and it's great and it's affordable. It provides everything from SEO capabilities and subscribe links. Being able to collect emails and allow your listeners to leave voicemails onto websites. Can you imagine that? You can make it possible as an official website as you were able to connect to your domain. Okay, let's talk about spreading the wet. Now where the MAF is clearly one of the best options to mock it, anything as definitely getting the opinion of friends and family makes a huge impacts. And wherever you are, take action on doing a certain thing. Now you put the clutch should aim to get to the level where funds are promoting the podcast for you. One, when one person recommends it to another, who recommends it to novel, dash should be the dream for anyone because this really saves podcasts, is a lot of time with this domino effect. And it also saves efforts and also saves money in promoting shows and episodes. And what will tend to happen is you will really get this snowball effect where you really build momentum in the podcast mode, where more and more people are listening to it. Because more and more people are referring your podcasts because it's such a great, sure. Always don't be ashamed or afraid to ask your guests to show you episodes with friends and family. One, listening to the podcast. Okay. Street team. So if you can enlist a team of five to 20 people to help me spread the word or create a foss upon episode from his show outline and on social media. This can help you to group to build great momentum. Subscribe is, now it's important to build a list of Subscribe as free your website, but building an email list, emo moccasin, although it's traditional, is usually overlooked as being one of the best ways of reaching people even to this day in 2020. Surprisingly in this modern age. Now the great thing about email is that it helps to cut food and noise and distractions of social media, especially with the algorithms being tightened up and forcing you to spend money and adds a mode to get the reach that you want. Now the only way emo doesn't reach and listener is with spam. So make sure that you use a good email marketing platforms such as Convert kit, where emails are sent out as if they were coming from your normal email provider, as opposed to email marketing software. Now, even though it is email marketing software, the way you send out emails, the way you make emails look, it looks as if you've written out the email and you haven't necessarily used email marketing software. So you're more likely to get your emails into the inbox of your target audience. Melcher is also not bad and it's a free, free option. But because they more becoming an e-commerce type of platform, the free plan for EMA mocked and isn't always the best. But they're free plans include up to 2 thousand contacts, but only one audience. So it will be difficult to build lists for different segmentation purposes. For example, a specific list to sell products and the specific this to sell services to people. It's important to have segmentation for these things such as this. You can also try to subscribe to our podcast is email lists and visit their websites so you can get a feel of what content to provide in an email list and how to attract email subscribers. The more subscribers you have, the more listeners you can reach, and also potentially, the more money you can make if you build a considerable list. Don't focus on just sending updates of your podcasts absurd. Seek to provide value in other ways of ima moccasin so you cannot come across spammy and predictable. For example, have a monthly newsletter of different topics, events, resources, more, which can also include a roundup of your podcast episodes. Of course, this is a great way of doing emails as it doesn't come across selfish, but adds value at the same time. In addition, focused on creating content so good that people with one to subscribe themselves. Okay, podcasts, SCO, let's talk about this. So SEO stands for search engine optimization is all about increase in the level of trash traffic to an online channel using organic or paid efforts, typically on search engines such as Google. The aim is to get not. Any as many people as possible to visit online channel and engage with what you have to offer. But also that your target audiences reached the best results are achieved. So what we're gonna do now is we're going to look at conditional part of SEO, which is keywords. Let's take a look at them. So if keywords, knowing how SEO works is important, not only for your podcast website, but also for your podcast itself. You'd want to get your podcast titled description shown there. It's a metadata all created well, and that the right keywords or you subtract two sets an audience. Do your keyword research with tools such as Google Keyword Planner. Ebus suggests. So the public and many more to see what keywords people are searching for and what is trending that revolve around podcasts, content that you are doing. In addition, you can discover what's trending to on platforms such as Google Trends, okay? The trick of keywords is to use keywords that have low competition, but high in such for you. And you would want to be between those two. Ok, let's talk about Google podcasts. Now. Google recently released their own protocols platform a year or two ago, and it's another opportunity for your podcast is shrub alongside a relevant search engine. Such on the guess what, Google search. That's a huge opportunity that should be taken advantage of. In addition, Google even transcribe some of these products, these podcasts, and even allow some of these PupCo's be played right within the Google Assistant, similar to Amazon Alexa. So make sure you verify your podcast and Google podcasts and take advantage of this. Provide complimentary content for your podcast episodes. So what also helps out with SEO is making the most of the podcasts description section, which circulates to all of the podcasts distributors when creating this in your protocols host, have a consistent goto template for creating podcast episode information and descriptions such as writing an attractive, an SEO friendly podcast hi tool, having a short bio about the guest. That is, if an interview format podcast is being used, it's important to have a good summary in the podcast description section, as well as having a good summary about the show and why they should listen. Having the call to action and including links to quote actions or references from the show which are key. Now whatever structure you stick to, make sure you stick to it. Okay, Let's talk about metadata now, where you have the opportunity to write meta, meta descriptions and titles on the podcasts, websites on podcast episodes. Take advantage of this. This is a summary of what your content is all about. Metadata includes meta descriptions and Mehta titles. Build backlinks. You get your podcast published or linked back from other people's websites. For example, one of my guests runs an online skincare store. My podcast was published on her website as a form of a blog. This ride that this redirected some traffic back to me whilst I sent traffic to her website by feature and how a website in my show notes section of the episode, she did give me such actions, send signals that Google trust his website and that must be credible. Show the clickable timestamps. Now sub Podcast hosts enable you to create timestamps for the podcast itself. This can encourage listening and help listens to jump to the bits of content that mattered the most. Timestamps can help all of this. In addition, this is a novel between t to use the right keywords to try it to more attention in such results, as well as more opportunities to provide external links. Paid ads. Now, there are many channels to run paid advertising field podcast. And here are some options of what platforms you can use to achieve this. Over cost. So you can run text ads to appear just under the podcast player when podcast is on listening to a podcast with spotify ads studio. This is a self-service advertising platform. So this means that you can actually reach a new audience by paying prices starting from 250 pounds or dollars or euros or whatever your local currency is together ad in front of a relevant audience. So for example, simply tell Spotify who you're reaching, set your target audience and budget, and then build or upload your audio and video add. This typically would lost 30 seconds. And the great thing about Spotify attitude is that spotify ads are played not only to people who listen to music, but also people that listen to podcasts, which is fantastic. And we have Instagram. So a teaser video for your next episodes can be created with Instagram. And you can use bikeable and read it also isn't an option. So you can pay for sponsor the ads in Reddit to pay in a tub to the subreddit, which is a subcategory in relation to your podcast sponsored LinkedIn and Twitter ads. So you can boost any LinkedIn and Twitter posts with a paid ads. Linkedin also gives you the option to patches sponsored LinkedIn email so that you can reach people directly in the LinkedIn inbox. We also have Google AdWords, of course, and this is a classic pay per-click option where knowledge on keywords I'm research is imperative to make