Transcripts
1. Introduction: Welcome to Pinterest
party today. I'm so excited to
be taking you on this foundational course,
where to get it out. We're going to be
setting up your account in the right way. I'm gonna be showing you how
to create shows stopping pins that soft the scroll and your customers
just have to click on. I'm gonna be showing you ideas. And we're also going to be
touching on automation, tailwind, and a number
of other awesome things. Sorry, again, this is
a foundational course. So if you've never
tried Pinterest before, that is totally fine. You are in the right place. We're gonna do it
altogether and you are going to go from nothing to a fully set up account
which is driving traffic to your digital products over
the course of this session. So let's jump in
and get started.
2. Lesson 1 - Introduction to Pinterest: Welcome to Lesson one. In this lesson, we're gonna be going over Pinterest in general, and I'm gonna be showing
you some personal results of happen the platform. I really want to set your expectations as to what you can achieve
with the platform. And I want you to have a
really far understanding of what it actually is, the type of content that goes really, really
well on there. And just give you a
basic overview of the audience and
all the good things that Pinterest can
bring to your business. Let's jump across in
the screen-share. In this lesson,
we're going to be going over Pinterest in general. I'm gonna be showing
you some awesome stats. So you sort of get a little bit excited
about what's possible. And I'm also going to
dive in and show you exactly what happened
to me when I hit Pinterest hard last year. Sorry. If you're new to the platform, you might actually be asking
what even is Pinterest? So basically, it's a
visual search engine. So you know how we've got Google and we'll tap into Google. We might search for
something and it'll bring up a whole
heap of websites. Pinterest is basically a
different version of that, but it's visuals or instead of bringing up websites
and content, it will bring up images, which is really cool, especially for
product-based businesses. It's a social media platform, so it definitely does
have that social aspect. You can sort of do group boards
and pin things together. You can follow each other, you can comment on pins, it has all of that good stuff. And it's a place to share
ideas and visual content. Just a couple of Pinterest
stats on the platform overall, 442 million plus
or more than that, people use Pinterest worldwide. So it's a massive platform. 77% of people on Pinterest have actually discovered
products or brands on Pinterest that they
didn't know before. They've gone to Pinterest the veins searching
for something, and then they found a brand or a product that they
love via Pinterest. And every year the
platform is growing, it seen a consistent
growth figure of 37% every year in the number of users who
are coming on board. So that's really exciting. Every single month,
Pinterest actually it serves up 5 billion plus
searches on the platform. So every month there's
5 billion searches plus made on the platform,
which is amazing. Now in terms of the actual
users on the platform, it's definitely
female dominance has 69% of the users on
Pinterest are women. And then we've got the
remaining are men. But, but yes, it's
mainly skewed women, which is really
great if you have an ideal client who is female. 74% of Pinterest users are
between 1844 years of age. 74% of active Pinterest users use the mobile Pinterest app. So that actually looking at the content on their mobile phone, 50% plus of active
Pinterest users live outside of the US. So it's got a huge US audience, but it's also worldwide
and that is growing. It's sort of was seeing it
skewed more and more to outside of the US every single
day, which is exciting. Now about the content that
you create on Pinterest. When you are creating
content on Pinterest, you create what's called a pin. That is their form of
content and it actually has a longer lifespan than a lot of other social media
platforms that we see. Now the reason I've got
Facebook, LinkedIn, and Instagram listed here is
it's similar content like the level of time it takes to create
something a post-war, one of these social
media platforms is very similar to Pinterest. But obviously, as
you can see here, our Pinterest has a
much longer lifespan. We've got Facebook. The average lifespan of a
Facebook post is six hours, which is not long at all. Linkedin is 24 hours, Instagram is 48 hours and
Pinterest is for months. And I say that very, very lightly because I've got I've got pins on the
platform that had been performing from five years ago. They still send a
lot of traffic to my Etsy stores and my website. So it is definitely sort
of a longer form platform, but sort of for
the same amount of time investment in terms of
making the actual costs. So that's really exciting as well about the type of content that you
can post on Pinterest. Now there are four
main categories that I will put the
content on Pinterest in. So you obviously have videos, so you can make video pins
and you can do that in Canada where you can just
upload video for me. It definitely video pins is one. You've got carousels as well. So similar to Instagram, where you've got sort of
multiple page slides. You can flip through. You can also do carousels on Pinterest, which
is really cool. You've got your
standard sort of run of the mill images on Pinterest, which are just sort
of flat images. And you've also got
the ability to import products from some
websites like Shopify. So you can have a product pins which directly linked
in with your Shopify, which is really cool
when you update Shopify will automatically
update and Pinterest. Why am I personally and
advocate for the platform? That's a great question. Pinterest is definitely my favorite social
media platform. I'm on there every single day. And not just in terms
of creating content, I love to browse
on there as well. I think the reason I
love it so much is because the content is
actually really well. I find it relaxing and paste volts ago and
that to be honest, like the way that
they've got it divided, it's not like I'm full of notifications or anything you
sort of creating content. And if you want to go and see the results of that content, you can go into analytics, but you're not sort of
forced into looking at how things are performing
100% of the time. And obviously you don't
have that sort of chat function or
social media function, which is constantly pulling
you out of the zone. It's a very creative
space which is really cool because it's visual, it lends itself to
product base content. It's amazing for
product-based content. So you can really
easily repurposed any product images you have online and put them into pins. I also use it to track trends. So as I mentioned before, I'm
on there every single day, so it's really easy
to sort of see what's trending and see what
people are loving. And it'll help, help give
you an idea to create new products which are obviously in line
with those trends. Finally, I like I actually really loved
the customer service. I find that especially the advertising team is
really professional. They're very quick
in the way that they review things
and get back to you. And as soon as you even
spend a dollar on ads, you have an account
manager reached out directly to you in
your country and they sort of vague contact
you and make sure you set up the right
way and they go, they do a video call with you and train you
how to use the ads. It's really cool.
It actually really, I thought it was spam the first time it happened to
me because I'm like, surely they can't do
this for everyone, but it's just something
Pinterest to you. So they have to have
great customer service, which is another
massive Pro for them. Statistics are great, but I wanted to jump in and show you some real-world
stats from last year when I was painting all
through the ER for mine. Well, it was a new brand at the side of the
yellow brown sugar. Sorry, in 2021, I made
it my mission to pin every day for my then you can put template
store branch ago. All my products lived
through to my Etsy store. So the goal of
Pinterest was basically to fine traffic on Pinterest and redirect it
through to my Etsy store. In terms of the
results that I got after painting every single day. And there is a lesson
in this course which goes through automation and how it is sort of schedule pins. So when I say P in everyday, I wasn't on there actively making pins and content
every single day. Most of it, like 90%
of it was scheduled. But in terms of what
Pinterest saw coming for me, I was releasing content on the
platform every single day. I had 3,957 click-throughs from Pinterest to my Etsy store. I worked it out that with an average order
value of $16.77, which was my full revenue
of the yard divided by how many sales
conversion rate of 1.6%. The estimated income from these visits would've
been around. And this is, again,
it's an estimate because I'm using sort
of rounded figures, but the estimated income was one hundred ten
hundred and sixty one dollars and
seventy four cents. That is if I had to guess, that is sort of
my educated guess on how much those visits actually converted into
real-life cash for my source. So that was really cool. This is again, it's
organic traffic, so we haven't had to pay
for that traffic really. All we've had to do is invest that time initially
sort of setting it all up and creating canes
and then setting them to order a pin. And it's like even this year, the pins that I did
from last year, they're bringing me
traffic this year. So everything is it
compounds over time and it's really exciting
because even though it is a
relatively slow burn, like it takes awhile, a couple of months to sort of
gain traction on Pinterest. Once you are established, it will automatically send you quite a lot of traffic,
which is really cool. Sorry, I wanted to show you
a little graph of last year. So obviously I was painting every single day over
here and you can save up until the
middle of the yeah. I didn't really see a lot of clicks coming
through from Pinterest. This is my Etsy graph of how much traffic
came from Pinterest. And then all of a sudden
in it looks like June, it is shut up, shut
up and exploded. And ever since then
it's just sort of hung around those sort
of high figures and brought me quite
a lot of traffic. So as you can see, it's like it can be a little bit discouraging when he
stopped Pinterest, but if you enter it with the expectation
that it takes time to build up pins and traffic, then you can see that the results do happen
over time and they are within the conversation of organic traffic
versus paid traffic. I wanted to sort of break it
down because I need to do some paid advertising last year through Facebook and
through Pinterest. I wanted to show
you the value of those, those organic
click-throughs. Just so it gives you an
idea of how much it would cost to actually pay
to have those happen. To give you perspective, last year when I ran
paid Facebook ads, my ads converted at
around $0.85 per-click. So that's how much
it costs me every time someone clicked on my ad. And obviously they didn't they weren't guaranteed
to buy anything. That, that was just a charge
for the clickthrough of add to get the same volume
of traffic via paid ads. If I times that 3,957 visits
by the cost of $0.85. If I were to pay for
advertising and get the same number of clicks that my organic Pinterest drove
to my Etsy store last year, it would cost $3,363.45. Now obviously, the offers
wouldn't even self liquidated that advertising
can be very, very expensive. So it's important, especially, especially if you have
lower ticket products, to be very careful
around paid advertising. And for this reason, it's why I love organic so much. When you're marketing
organically, you are investing your
time versus your money, and that means you
have less risk. Everything that you
gain is 100% profit. Organic marketing gives
you a stronger foundation. So instead of buying something and then he stopped their paid advertising and it disappears. If you do things organically, even though it does take
more time to set up, you are creating a stronger
foundation which is going to help you in
the long run massively. What was the number one thing I learned from my
year, Pinterest. Now I made a lot of
mistakes last year. I would've had a
lot more traffic come through if I knew
now what I knew then. But my number one thing that I learned was you have to have a strategy and you
have to actually think about the way that you approach of social
media on Pinterest, have a strategy behind it. You need, you can't just go
around willy nilly pinning everything and putting
your products and just hoping that they will be found. You have to be organized
in your approach. You have to really pin
with intention and pin the things that
your ideal client or like I going to
be looking for. So searching for and be loved because you want
them to come back. You want them to rape
in your content. You want them to
talk on new content, because that is how
you sort of gain traction on the platform. Sorry, your first
task in this course is I want you to fill out the ideal client worksheet
with this lesson. And I do encourage
you to do this, even if you have done it before, encourage you to jump
right in and do it again because it is
tailored for Pinterest. So you will have to tweak your previous ideal client
for this new worksheet. I want you to get
really clear on who you serve and what you
can offer them. So I want you to
really think hard about the products that you want to drive traffic to
you from Pinterest. And I want you to
think how those actually help your clients,
how you're serving them. What else you could
sort of paint around those products to help you gain traction on Pinterest
and grow your audience. I will see you guys
in the next lesson. Good luck with your task.
I will see you soon.
3. Lesson 2 - Setup your account: Welcome to lesson two. This lesson is all about
setting up your account. So if you don't have an account, we're gonna do
that together now, I'm going to start over how
to set up all your board. And I'm going to show you
how to brand your account. I provided a number of
templates that you can feel free to use and tweak with
your own branding colors. Let's jump into it. I'm going to flip across
to the screenshare. Now. In this lesson, we're
going to be actually physically sitting up
at Pinterest accounts. So if you don't
already have one, we are going to cover
that whole process. In this tutorial. We're going to go through
and set up OLAP boards. We're going to do all that
branding on our Pinterest. And we're going to make sure
our profile is optimized and ready to go and
start getting traffic. So the Pinterest structure, I wanted to give you a
bit of an explanation on exactly how Pinterest
is sort of setup. If you can imagine, obviously, as I mentioned
before, Pinterest is a search engine based platform. So people go to the platform, they search for something
and the results come up. Over here. You can see they're
searching for something. And what happens when I
search for something, say that they're
searching for cats, for example, cats,
they search cats and a whole heap of
pins with cats pop-up. Pinterest will deliver a
whole heap or pins from all different suppliers in that one theme which
has been searched for. Then from there, if the
user clicks on a pin, they can click through
to the website, are aware of that pin
sort of directs them to. Or they can go through and
have a look at the account of the person who has pin
that pin originally. On your account, you
have two things. You have, obviously Europeans. On Pinterest, you can
rape in those pins. People can hot them, and they can also
click through to that, that place that you
specify on the pin. So you get to choose
where those pins sort of send the traffic. So that is one thing that
you have in your account. And like as a second thing, you also have boards. And boards are basically, they're sort of like
files for all your pins. And the pins go in the boards and people can follow the boards and they'll get a notification of any new pins which are
pinned to that board. Or it'll pull up on the
home screen and show them all the new pins on that board that they're
currently following. Just to really clearly tell
you what each thing is. On Pinterest therapy pins. Pins are the content
that you create and they click through to
a place of your choice. Boards are basically
like a category. Or if you can imagine
like a manila forward at a file where you put
all those sort of pins inside of the files inside. So basically their category
that Europeans have filed into and they do need
research, optimize. Hopefully you have done the
homework from yesterday and you feel that at your
ideal client work shaped. Now what I want you
to do is brainstorm six board ideas to categories
that your pins can go into. Six board ideas that your
ideal client will love. So just a tip here,
boards are searchable. So obviously, as I
mentioned before, Pinterest is search engine based and the boards are
actually searchable. To. A big mistake that I see is
a lot of people sort of get these fancy names to boards and they would never
appear in a search. When you are thinking
of your board names, simplicity is key and winds
from an SEO perspective. So it's much better to make
sure all the keywords in the board versus
having some sort of fancy name which can't
be found by the search. So now that I've given you
a brief introduction on exactly what Pinterest
is and the types of content which we
find on Pinterest. Let's jump across and
get our accounts set up. All right, So here
I am on Pinterest. Now, my URL because I'm
based in Australia, is Pinterest or comm data you yours might be
slightly different, but if you type
in pinterest.com, it should redirect you automatically based
on your IP address. Now if you don't
have an account, I'm going to jump
in and show you exactly how to set one up. In the top right-hand corner. We have a couple of options. You can see we've got located and we've also got sign-ups. So we have a sit when I hit the Sign Up button to
create a new account. Now it will pop up
with the screen here. We can create a
personal account here. But if you are using Pinterest
for business like myself, and most likely if you are
watching this tutorial, then you are using
it for business. You are going to want to hit create a free business account. Click that one and just fill
it out with your details. And hit Create Account. Sorry, it's going to let
us set up our profile. Andy, your profile
name, you're going to want to add your business name, which you can change
down the track, but for now just sort of
add your business name. So I am going to do test account because I'm setting up our
test account at the moment. I'm going to hit no for website, but you can if you
have a website, you can definitely
add it in there. I'm going to hit Next. Here. It's asking me to
describe my business. So because this is
a test account, I'm just going to
select design and art. And it asks you what your goals are and it will tell us sort of the suggestions in your
account based on this. So make sure you sort of pick
what is relevant to you. Here it is asking you to describe your business
and you can sort of, It's got blogger,
consumer goods, publish. So just select which one is
relevant to your business. Would you ever be interested
in running Pinterest ads? I'm going to click not sure yet. I would suggest you get
on Pinterest first, you use the platform
for a little while before even considering
Pinterest ads, but they are pretty good. So I down the track, it might be something that you
want to opt into. This is all set up. We're ready to move
on to the next phase, which is creating our banner. Now that we have
setup our account, we're going to go ahead and
we're going to add a banner and a profile image
included in this course, I've given you some
book covers and Pinterest branding and
a profile image feeders sort of use as a base. So you can definitely
go ahead and use those. Those are in Canva
and you only need the free version to actually
be able to use them. I've got those setup
instead of tabs over here. So I've got my book covers, my Pinterest Ben is, and my profile image. Back to Pinterest. We are going to go up to
the top right-hand corner. If we click on that
sort of avatar, it will take us to what our
profile currently looks like. It's looking pretty
bad at the moment. As you can see, there's room
to add a banner up here. There's room to add
a profile image. We can update the header here, and we can obviously add our pins which will
appear down here. We're going to be doing
al-Banna to start with. Now, in this area up here, it is quite a lot
of real estate. So I really like to utilize
this area for a freebie, that is to build
your mailing list. So if you have some
sort of lead magnet or a freebie that you
want to give away. This is a great place
to sort of add it and add a link redirecting
traffic to it. As you can see in my
Pinterest spinner template, I've got four templates in here. You can definitely pick
which one suits you best. I am going to go
with this one here, number one, because I would
like to put a freebie. Here is where I would add
my link to my freebie. I'm just gonna go ahead and
download this as a JPEG. Obviously, you will
want to tweak it with your own content and colors. I'm just making
sure that quality is bumped right up to 100, selecting page one,
hitting Download. And that will download
to my download folder. Now going back to Pinterest, if you hover over this
sort of gray space where the actual Bennett gars
and hit Add cover, it will give you the option to upload an image
from your computer. I'm gonna go to my
download folder and hit that banner that I just
downloaded from Canva. I'm going to hit Save. Beautiful, and you can see
that already looks fantastic. It's very clear that
there's a freebie and that is the link to
access the Freebase. So I would consider
that banner done. Again, obviously you are going to want to
customize this with your own content and your brand colors and
your branding in general. But this is sort of what I suggest putting in this
area because it really maximizes the potential of recapturing any leads coming
through to your profile. We want to redirect
those and get them on a mailing list if possible. Now let's move on to
the profile image. So usually I love to put
a photo Justin here, so a nice smiling photo of you. I have also included sort of a logo template in this branding pack so you can definitely add your
lawyer in there. But as it is a social
media platform, I generally suggest
adding in a photo because everyone wants
to see you smiling face. So definitely adding
a photo if you can. I'm going to be using
this profile image as my example today though. I'm going to hit Download, JPEG. Hit download. And that will once again download
to my download photo. I'm going to go
back to Pinterest. I'm gonna go up into the
top right-hand corner. I'm gonna click on that
little arrow and it gives me a lot of options down here. I'm gonna click on Settings. You can see a whole bunch
of settings up here. For now, we're just worried
about our profile image. So you can see the
photo is here, it's currently
previewing as a t. I'm going to hit change. I'm gonna go here and choose the photo that I've
just downloaded. Beautiful and that
has updated there. Now if I go back and I go and
have a look at my account, you can see I've got my banner and I've got my
profile image here. All ready to go. Now we are up to
setting up outboard. So there's two things
that I like to do from my boards when
I'm setting them up. One is make sure the
names that I picked for the boards are going
to be optimized. So that is picking names
which are searchable. We don't want to go to creative. We don't want to be like just as fabulous, magical things. For example, we want to be
like business resources that has those search terms in
it that is very usable, it's searchable and that's
a great name for a board. So hopefully you
have jumped in and you've already planned
out your boards. You've got those names
so that you know your ideal client
are going to love. I'm going to jump in
and we're gonna show you how to create a board now, over in the right-hand. Section here you can see
there's a plus symbol. Hit that one there. And instead of clicking Pin, idea pin, we want to
go down to board. You have the option
to keep this board secret if you are just
sort of like doing research and you want to make a board to compile
or your research, then you can definitely
keep this board secret. But the majority of
the time for business, we want our boards
to be searchable. And so we won't
take that option. So I'm just going to do
test board. Number one. We were hit Create. Beautiful, that has
created a board. Now, sometimes it will suggest
you to sort of pins and pins to these do not pin any pins before you
add a board cover. So I'm going to
show you how to add a board cut about two boats, but it's very important to not add pins before you
add a book cover, because otherwise it's really
hard to actually find that board Kaaba and set it as your
book cover for your board. I'm just going to go back
to the front of my account. You can see my test
board has appeared here. I'm going to go and I'm
gonna create six more. Obviously mine are just
currently test boards. Yours will hopefully be
beautiful names that you've thought long
and hard about and relevant to your ideal client. Do two more. I think six is a
really good number. To stop it, you can have
heaps and heaps of boards, like on a lot of my accounts, I have hundreds of boards. Beautiful. So we have got those
boards ready to go. If I go back to my account, you can see they are
currently empty. You can sort of see a
skeleton guide over here. It's got this line down here, and it's got this
line across here. By default, whatever you
to paint this board, it's going to preview
in these three spaces. But when we add a board cover, it will take up this
primary space here and it makes everything look
very branded and neat. So what I'm gonna do
now is show you exactly how to go ahead and
add a board cover. Once again, just
reminding you that I did include these
templates for you, included in the mini costs, you can definitely access
these board covers. I've got a couple
of ideas in here. I'm just going to go across
and use this one here. I'm just going to change
these cover title to the name of my board here. So test board number one. Number one, I'm just going to adjust my delete that actually. Adjust the line spacing to get
it to a point where you're happy with the design of
it, then hit Download. Beautiful, that has now downloaded to my
downloads folder. Back to Pinterest. What we're
going to do now is we're actually going to create a pin for every single board cover. So I'm gonna go across
and hit the plus. I'm going to hit Create a pin. I'm just going to close
this little preview here. It's just showing this
because it's a new account at sort of a tutorial
on how to make pins. Now you can see we
have the option to add an image here at a title,
add a description. Because these are just covers and they're not
actually content, which is redirecting
to anything. I am going to deselect
this and I'm just going to add test number one. So the name of my
board in there. I wouldn't worry about
any of these too much because this is just
sort of like a test pin. So he'd publish. Beautiful. So you can see that I can save this to a board now it's currently on test board six. I'm going to add it
to test board one. If I go back to my account
now and I refresh, we should be able to see it
in test board number one. And I'm just going to go in
and delete it out of number six because it's not
in the right place. To do that. I would just
go here and hit Delete. Beautiful. So going back to our account, if I refresh that
now, Yes, Beautiful. We can see test
board number one, the correct book cover is in there and it is showing
up in this space. But to keep it there, There's just one more step
that we have to do. So click on the pencil and
where it says board cover, click the plus sign. And what that will
do, it will show up all the pins that
you've come to this board. And obviously we've
pinned one currently, so it's very easy
to find that one. Just click yes. Done, beautiful. And now that book cover
is selected there. What you would do now
is go through and create different covers
for each of your boards. And that is gonna
make your account look really organized. It really branded anyone who comes here is gonna
be like, wow, this is a beautiful
Pinterest account I want to follow and watch the content of. One thing that I like
to do is while is organized the order that my
boards actually show up in. And the reason I like to
do this is normally I have like over a 100 boats
on a Pinterest account. I want to make sure that
the content which is most valuable to my business is sort of sitting in
this first line. You can reorganize
your pins by going across this left-hand
side of toggle here, clicking that and changing
it to drag and drop. And what that does is it allows
you to go and drag around these boats in any
order that you want. Now, in terms of
optimizing our account, there are a couple of
things that we want to do. The first one is to
optimize the header IPR. We really want to be adding
some keywords to the end of these to maximize our
exposure in search. So to do that up in the
top right-hand corner, hit the drop-down,
go to Settings. Now you can see the
name appears here. What I'm gonna do is
I'm just going to add a space with a little divider and I'm going to add
my keywords he asked. So for example,
this is resources, entrepreneurs, and I like
to mix out that area here. Another thing that we can
do is in our About section, we can add some content here. So I'm going to
show you what that appears. I'm going to hit Save. I'm going to open
up another tab. You can see we've got our head and ASCO, good at business name, their keywords of what the account is about
sitting right next to it. And then below you can see this description
appears right here. You can again add all
your keywords in here. If you have a link
to your website, you can definitely add
it in there as well. There's lots of things you
can do with these area. I definitely
recommend filling it at and maximizing the space. I'm just adding a link
to my website here. If I refresh that,
you can see that appears just next
to the username. So right here, and that is a direct link that can
link to anyway, you luck. Now we also have the option
to change our username. So by default,
Pinterest will generate something based on the details
you've already entered, but you can absolutely
pick a username. If possible, try and
aim for username which is the same as your
Instagram or your Facebook. It's a really good idea to
keep that the same across all the platforms So
your customers and your clients can find you're
really, really easily. So you can definitely
update that username there. Beautiful. So now this is all optimize. We've got all our
keywords up here. It's looking fantastic. One multiplies that
I really like to optimize as well is
the actual board. So it's really important
on your board to make sure the SCR fields are
filled out properly. Do this, just mouse over your board and see the
little pen that a PCR. If you click that it will bring up all the details
for the board. We can add in the
name of the board and definitely packing
those keywords here. Once again, we can fill this description up
with keywords and a little bit of a
brief description of exactly what is on the board. So I definitely
recommend always filling out the name and the
description of your boards. And that is going to give you the best chance of getting
traffic from the search. Sorry, Just a couple of tasks
to finish off the lesson. One, create your
Pinterest account. If you don't already have one. To create at least six boards relevant to your ideal client. And hopefully you've got those planned add on the worksheet. Three, I want you
to create an agile been out to your account
ideally featuring a freebie That's going to really capture that extra traffic
you're getting from Pinterest and have
them sign up to your mailing list and fall. I want you to create
an Agile board covers.
4. Lesson 3 - Create Scroll Stopping Pins: Welcome to lesson three. Less than three is all about
creating, show stopping him. I am going to teach you
guys how to really optimize and design your pins in a way that makes them ultra clickable. That is what we want
when we are putting all our heart and soul and
energy into this platform, creating content, we want that content to
offer us results. So let me jump across
to the screen-share. In lesson three,
we are talking all about creating scroll
stopping pins. And there's a lot
to this, sorry, there's a lot of
information in this lesson. So grab your notepad,
take some notes because it can make
all the difference. Instead of, you might create a pin and it
could go either way. It could actually do nothing for your business adult
said no traffic, or if you optimize it and put a lot of effort into
the designer of European. It can end up sending
thousands of people to your products and make a huge difference
in your business, all organically without
having to pay for anything. Now it's really important
that we plan our content and were really intentional with
the content that we create. It's important to make sure that the content we opinion is
currently being searched for. And there's two ways that I
actually love to do this. So here I am, I'm logged into my test Pinterest
account and I'm just on the homepage
when you log in, it takes you to
the business hub. So I'm going to show you
two ways that you can see what is trending
on Pinterest. So the first way
is to go up into the top right-hand corner and
see this little search bar. I can type in what I'm
thinking of making. For example, if I'm
wanting to make social media posts so I can type in social media posts. And what that will do is it will recommend what is trending. So we can say
social media posts, design ideas for business, for real-time, templates,
for small business, design ideas for restaurants. All of these things are
basically the top one is trending the most and then it goes down in order of that. So it's a really, really good way to
sort of find keywords. For example, if you
are trying to sell a social media posts template, then you might want to use
social media posts design as a keyword in your title and your description or
social media posts, ideas would be another
really good one. So that is one way to
find out what's trending. Another thing that
you can also do, pinterest has got a new
section called Trends. So it's under analytics up in
this top bar, go to trends. And what you can do
is type in a trend, for example, social media. If I search that, you'd see it's going
to bring up all of these trends like before, but it's also going to give me these little graphs and show you how popular it is
overtime and how like, for example, this one
has picked up here. So that might be a
good term to use. This one sort of going down like social media icons was really
popular by the look of it. We can sort of see over here. In January 2021, it was a lot more popular
than what it is now, but it looks like it might
be going up a little bit. You can definitely track trends. One thing to note
in this area that this is just comparing it
to the search term itself. So this isn't sort
of as a whole, it's more like over time, social media icons was the
most popular appeal and a 100. And then sort of
goes down over time. And yet, this is only relevant to itself
if that makes sense. I wanted to talk a
little bit about optimizing our pins because
it's very important that we do these steps and we take everything
into account so we can really maximize the
amount of traffic which is sent through
to our products. So Pinterest uses an artificial intelligence
called pixie, which looks at more than just the description
and the title. We've got to send
it as here you go, Where we are always optimizing maybe a blog title and all
the words in our blog. But Pinterest actually goes a step further than that
and we need to take that into account because
Pinterest looks at the images that we're
producing as well. So when painting on Pinterest, we always need to
make sure that we are creating content
for two groups in mind. The first thing that we
need to think about, the first column or category
that we need to think about is obviously the Pinterest
artificial intelligence pixie. And then we've also got our audience to the
people we actually want to send through
to our content. Now when we are creating
content for the Pinterest AI, we need to think about
where the pink goes to the website or the content
that actually links to. And if it is relevant to the
actual pain we've created. So there needs to be
a connection there. We need to think about the
title and description. We need to be aware that Pinterest actually
scans the image and tries to place
that in the search as well based on what
it looks like. We need to think about over time how that
pin performance, because that is also
going to play a role in how highly Pinterest
ranks European. Now when we think
about our audience, we need to think about
how the pin looks. We need to think about
how big the pin is. We need to think
about if the content is relevant to our audience. We also need to think about
if the title and description I've written in a way that's
really easy to understand. I'm going to go into detail
on all of these points now. Let's start with Pinterest for my optimizing for Pinterest. The first thing that we
wanted to talk about is where the pin goes to the
website that you sort of, you click on the pin and where that sort of redirects you to, and if the content is accurate. So Pinterest not only
scans Europeans, but it scans the actual website
that it links through to. So. You upload your pin and you add your link to maybe your product and Pinterest will actually, it'll crawl through from
the pin to the website, look at the content on
the website and make sure it's actually relevant
to what you've pinned. And they do this to actually fit the content for
the user experience. Pinterest wants to
be sending people to the right place that
I want to be sort of putting up pins which
linked through to spammy websites or viruses
or things like that. Make sure that your
pin is really reflect what is on the other
side of the pin. So basically it just
needs to be relevant. You need to think about when
you're designing your pin is misleading in any way or is it accurate to where I want these
people to click through? The next point is the
title and description. Sorry. When you are
writing content, make sure you use keywords
for the Pinterest search. And obviously I showed you
how to track trends before, so you can grab keywords that way instead of put
them into Europeans. Pinterest also says that it loves sort of shorter
descriptions. It prefers one to
two sentences long. A parcel like a big paragraph. So you only need to do
one to two sentences to sort of use Pinterest
in your description. In terms of scanning
the actual image. When you upload an image, Pinterest will sort of analyze
what is on that image and try and place it in search
based on what it says. It can see stock images. So it knows if the
image includes a stock image and it's
used in other places, it knows all of those things. It also means that Pinterests sort of gives
you a third option, two titles and description, which is the visual
because it's almost like it's using a
visual keyword. So if you have a picture
of a cake, for example, that is almost going to be like a visual keyword the Pinterest uses to place that picture
of a cake in its search. It's definitely a really cool
thing to take advantage of. So make sure you
use images that are relevant to the content
you are actually painting. So that helps Pinterest at a place you in
the right place, in front of the
audience that you want. Now, Pinterest also looks at how a pin performs over time. And this isn't something we have to think about
in the beginning, but it's something that's
sort of plays a role in the overall search
ranking over time. So Pinterest takes into
account how many rape pins, click-throughs and
views a pin gets, an old gets added to
the pins history. And overall it will affect the ranking of how that
pain appears in the search. It all adds together as a history on the
pin and affects how well the peanut pin actually ranks in the search
engine overall. So it's really, it's
good to know that so that if you have a pin which is
performing really well, you know that down the
track it's gonna be ranked higher in the
Pinterest search. Now the second category, which is obviously
making pins for people, which is really important too. The first thing I
wanted to talk about is how the pin looks. Now people click things which are well-designed
and eye-catching. And they also picked
things which are stand out like sort of designs
compared to what is, what else is appearing
on the screen. When a user goes to Pinterest, they search something
in a whole bunch of content that they've requested pops up on the screen
and it's not all yours. You're competing against
all these other sort of a council on Pinterest, very similar to Google images. When you go to Google images, it will bring up a whole heap of Google images from all
different websites. So when you design your pin, oxygen is doing a
quick search just to see what other content for the keywords that you
want us to compete in is out there and
what it looks like. And then you can go one step further with your design and
really make it stand out. You might use different
colors, you space, use typography, all
of these things to really make your
pin ultra clickable. And another thing
to mention as well, you can also create
video pins and they will automatically play
in the Pinterest search, which is really, really cool. They're very eye-catching. So that's something that I'm gonna show you
later in this video, how to create a
video Pin in Canva. Now another really important
thing is how big a pin is, is super, super important. Pinterest is in a
masonry layouts, so that means it's sort
of stacked like this. You can see the pins.
They fill all the space may kind of crammed together
like almost like bricks. They sort of, they show
up on a screen like that. And obviously vertical
pins like this, they take up a lot more, like they take up
a lot more visual real estate on the screen. Sorry, it's really important that when we design our paints, we don't just sort of
raping our products in their current form like
farm Etsy for example, because it's gonna be the
wrong size and it's going to appear as sort of like a
small image like this. Why would you want to,
if you're going to go to the effort of putting
it on Pinterest at all. Why would you want to have a small one where you
can have a big one? So the two sizes
that I recommend, one hundred, ten
hundred by one hundred and five hundred pixels. And I've included a
whole bunch of templates with this mini
course in that size, that is probably my
favorite slides. You can also step it up
a little bit more and go 1 thousand by 2 thousand
pixels as well. You need to make it very clear
in European what it leads to and how it's relevant
to your client. You can also add text to European to actually
help communicate these. So you can definitely add
sort of like a heading or texts or maybe a price
point, things like that, that make European
one standout and two, very clear as to where the
content leads to, sorry, that will increase
the likelihood of them clicking through. So another thing
we need to think about is the title
and description. They need to be written in a way which is
easily understood. So obviously we have title
and description from an SEO point where it needs
to have the keywords in it. But that's not enough. It needs to be written
in a human way. It needs to be written in a
way which appeals to people. A lot of people make the mistake of importing descriptions from their website or from
Etsy and it's a mess. I'm going to be a
big chunk of texts which is really
hard to understand. It'll be even have like, sort of like Cher or
favorite this thing. It's got all this relevant content no one
wants to read that. We need to make sure
that we have writing one to two sentences on
each pin, which are CLIA, human have our
keywords and yeah, just like easy to read,
that's what we want. We want to be able to
communicate with our clients in an easy to read way,
which isn't overwhelming. And just take that extra
little bit of time to sort of put those one to two
sentences on each pin. It definitely pays off. I wanted to go into a couple of common
misconceptions as well, just because a lot of people, they think these things
and it can hold them back. So I just wanted to go
into three of theories. Number one, I can only
pin content once. This is not true. And it's, if you think this, it's actually going
to hold you back massively because you can create new pins that lead to the same content and
just look differently. You can tweak
descriptions and titles and re-post them and
get different results. Pinterest will automatically
boost new pins. They obviously prioritize
me pins to help them sort of figure out where they even
belong in the search. So creating new content daily is really, really,
really important. It can all lead to
the same products. That is totally fine. You can have 1000
pins are leading to one product that
is more than fine. But just yet, obviously
you don't want to be repeating the content identically because
Pinterest is just going to put it in the same
pilots and open. You want to be updating the description or
the title or updating the image which I am always update the image that
is my preference. Yeah. Now number two, I should delete
pins which don't perform. This isn't true. So if a pin, you put up a pin and
it hasn't performed, it hasn't got any
click-throughs. It's not going to like overall dragged on your
account or anything. Only you can see the
analytics of your pins. It doesn't affect your
account as a whole. And pins can actually
take off years later. You can pin something one year and then the next year
it actually takes off for like might just be trending or might
be getting lots of traffic and it will
just take off. So definitely keep up
all your old content. Don't go through and
delete anything which hasn't worked because
you just never know it could in the future. Pinterest doesn't work. This is not true, so Pinterest
is bigger than ever. It definitely works. It just takes time. And above all strategies, if you remember back
in that lesson way, like in lesson one, way back when we started
this mini costs together, you will remember that sort of that graph of my Etsy store. And it took a good six months for Pinterest to aiding kick in. So it can be a slow burn. Don't get me wrong.
You can definitely get faster results if you really strategic with the way that UPN, but it can take time
and that is fine. It's okay for it to take time
because you are building a really strong foundation
of like lots and lots of pins which are going to
serve you over the long run. Sorry, I'm going to jump in and I'm gonna make
your pin with you. And yeah, it's gonna
be a lot of fun. So let's get started with that. So here I am in my Canvas. I haven't created a 100
pin templates for you to use and just tweak with your own branding and
colors and your products. And yet hopefully it
will fast-track how quickly it takes for
you to make pins. I really hope it does. So I'm gonna, I'm gonna
use this one today, so I'm going to delete all
of the rest from here. I'm going to be using this one. You can just sort
of edit in Canva, you can go through
and change the color. So remember, as I
mentioned before, it's really good
to do a little bit of research on Pinterest just to see what other
colors are being used, what fonts are
being used and make your pins really stand out. You can just go through
and edit the text. Obviously, these pins are
already sized up for you. These ones are one hundred,
ten hundred by 1500 pixels, so they are already
in that long format, which is going to be highly
clickable in the masonry sort of setup that Pinterest
serves out to its customers. You can also go ahead and resize these if you have Canva pro. So you can do that under
resize and just go and resize. It will automatically resize to that 1 thousand by
2 thousand sides. If you want to go
the biggest size, I'm going to stick with my 1000 by 1500, which I usually do. I'm gonna go through and just
sort of tweak the design. Beautiful, sir, I
am going to show you how to create just
sort of like a flat pen. And I'm also going
to show you how to create a video pins. So Canva is really great
for creating video pins. I'm going to go ahead
and just upload. I'm going to put some images
in these sections here. Beautiful, sorry. That can be my header. This can be about cakes.
Beautiful. Sorry. If this is a flat pin, that one is finished
in Canvas or I would go Download JPEG, bump up that quality, and hit download that
will download to my download folder and
it is ready to go. While we are in Canada. I'm also going to
show you how to quickly make a video Pin. And then we're going to create
flick across to Pinterest. And we'll, I'll show you exactly how to apply these to Pinterest. Sorry, we've got my JPEG. I'm gonna be fun to
the video P now. So all I have to do is Go Control a to select
everything on my page. I'm going to go up to animate. And Kevin has a
whole heap of sort of predawn animations
in here for you. So it's really, really easy to create these
animated pins. They send out a lot in search because obviously movement
is going to catch your eye. You're gonna be more
likely to click it. I like that one. We're
going to go with that one. Now if I want to download that, I scraped download MP4
video, hit down there. And that will download to
my download folder and it will be ready to
upload to Pinterests. Here I am. I'm already to upload
my pins to Pinterest, which is exciting that
I made them in Canada, downloaded them and they are my download folder
ready for me to upload. I'm already logged
in on Pinterest, so I'm here on the business hub, which is the default page that
shows up when you log in. I'm gonna go here to the
top right-hand corner. Just hit my profile
image and you can see it takes
me to my account. I can see all my pins here. If I hit save. Over on this right-hand
side is a plus button. If I hit that and go create pin, that's gonna take
me to this screen ready for me to create my pins, which is really exciting now, Pinterest allows you to
create multiple pins at once. So if you want to create sites champions at
once to save time, you can definitely
publish them later on, schedule them, or you can
publish them immediately. I just find it very user-friendly to create
ten pins at once. Today we are going to be
doing two pins together. If I want to add a second pin to the screen just over here
in the left-hand panel. I'm just going to hit that
plus, and now I've got two pins ready for me
to add my content to. I'm going to go and upload my image that I
just made in Canada. And I'm going to upload my
video one to this pin here. Awesome. So you can see
that sort of lights up. It's all good. So that will automatically
apply in search. It's really eye-catching
and very cool. Now I'm going to
select which boards my pins are going to go to make sure that the
board that you pin, your pin two is really
relevant because Pinterest obviously it looks at
everything, it's all connected. So make sure that you
pick a board which is going to be relevant
to Europeans. Beautiful. Now I'm gonna go ahead and
I'm going to write a title. I'm going to use as many of these 100 characters as I can
and fitting these keywords. But I'm going to
make sure that he is still readable to just like your everyday person
so that it's not confusing or overwhelming,
so beautiful. So I've got my header.
Now, I'm going to write my to my one to two sentences that goes
in the description. I'm gonna make sure as
many of these tags or not tagged with these keywords
are featured in here. Beautiful. Now I'm also
going to add some oat text. Basically. Text is what like if you have
someone who is on Pinterest and they
are visually impaired so they can't read
what is there. What happens is the old texts
when they mouse over it, the computer will actually
read it aloud to them. So we will just copy and paste that description
and palpate in this, it actually raised that
description to them. If I mouse over. Here, we can add a
destination link. So test outcome. And we have the
option to publish immediately or you can
schedule it for later, so we are going to
publish it immediately. Now. I'm actually going
to go through, I'm just going to
copy and paste all of this down into here. Because it does go
to the same place. Beautiful, sorry, even
though the description and the title and everything
is exactly the same, the image that we have
here is totally different, so that is fine for Pinterest. They will be happy with that. We also have the option
to add some tags in here. So I'm going to just add recipe. And it will bring up a whole
heap of things for us. So this is how it sort of categorizes it so we can sort
of pick what is relevant, like if it's vegan recipe. We can add as many tags
as possible in there. And that is because that is showing up on this
one because this is a video Pin versus
this one which is not. Now the final step is
just to hit Publish. Beautiful. So those have been published. Now if I go back to my profile, I will be able to see
them in there if I hit F5 for refresh. There are my two beautiful pins ready for people to
start clicking on. So in terms of tasks today, I want you to go through and research trends in your niche. I make a bit of a plan with
some keywords that are currently trending are highly searched and make them dance. You've got them, fill
it out when you are going ahead and
creating your content. And I also want you to
go ahead and create ten pins which laid through
to your product or products, or your website or
your blog wherever you want those pins
to circulate through, go through and make ten pins
and add them to Pinterest.
5. Lesson 4 - Explode your traffic with Ideas Pins: Welcome to lesson four. In this lesson I'm
going to be teaching you all a bad. It pins. Now this is a new
feature on Pinterest, only actually was
released last year. And it is Pinterest version of a story pin or a real amaze. It's very short form content
in the format of a video. Now I'm going to jump
across and share my screen. I'm going to share some
results that have had. And I've also run some
experiments which I think you're going to
find really interesting. I'm going to jump across
now in this lesson we are going to be talking
all about ideas pins. Now, if you haven't
heard of these before, there are relatively
new feature on Pinterest. What are they? Ideally pins are
short up to 62nd video and their Pinterest
version of stories. They were originally
named stories and then they changed the name
of them two ideas pins. But unlike stories on other platforms like
Facebook and Instagram, they don't disappear, so they permanently in your account. Now there's some pros
and cons of them, so I'll go into the
product as quickly. Pinterest says that idea pins get times non average comment, right, compared to
sort of standard pin. So you're getting a
lot more engagement on these type of pins. As with any new fate
shot Pinterest, it really prioritizes IDP. And so they get a lot more
reach than standard pins. And you'll notice that
if you make an IT pin and you make a standard pin with exactly the same content, but IDP will get
a lot more reach. They actually appear at
the very top of Pinterest. When you do a
search, they appear like right across the top. So that is why they get a
lot more reached the sort of in that highlighted spot. And yet they're, they're
really cool feature. I do have some cons. Unlike standard pins, you
can't actually click on your ID pins and link through to your website
or your product. They're not clickable, but
you can definitely add text to them and laypeople to another place that you
want people to go that as have to manually
type in your website. Sorry, yes, they are
amazing for reaching new customers
because they do have that massive reach
at the moment. But they are more for
building your brand as a whole rather than
simply driving traffic. And that is because
they didn't have that click-through feature. Sorry, I'm gonna call you. Sir. I did run some tests and I'm gonna jump across to
the screenshot now and show you exactly what I
found out when I was sort of playing around with IT pins
and the rage that I got. Here, I am on my Jesse, I can and this is a
pretty new account. I made it pretty much to display
around with the IT pains and then compare
the reach that I got if I had a video of myself, this is just a graphic. As you can see, I've
got this one here, which is this stuff,
a really basic video, but I am in the video and obviously I've
got the texts there. That one got seen by 252 people. So that's huge, that's way more than my standard
pins are getting. Like you can see
these have been up, you know, that one
because that was an ad that was running. That was an ad that was running. But these ones
here are typically getting around 36 Views. 37 views. So way, way less probability 10% of what these pins up
here are getting. If we compare this IDP in
those, sorry, this one. It's just a very basic
animation that I did in Canada, which links through to
my YouTube channel. And you can say it's
just an animation. It got nowhere near the amount of reach that
this one here it is. So this one was seen by Bailey, anyone that was seen by 34
people compared to 252. Again over here, I repeated the experiment because I wanted to make sure
that it was valid. So obviously we've got
the graphics here, 33 people sort
versus the one with my face in it with a little
video in it was 349. So it definitely
makes a difference. Obviously, we talked about
pixie, which is Pinterest. I, we talked about that in
a couple of lessons ago. Obviously, you can
see what is in those pins and it does
by the looks of it give preferential
treatment to anything which has a video
with a face in it. Sorry, if you're
gonna use ID pins, I definitely recommend
being a little bit brave and making some videos
with your face in it, promoting your products
because you can definitely send some
traffic that way. They do get a lot more views
than the average pain, so they definitely worth doing, especially while Pinterest
is pushing them. Alright, sorry, in terms
of a task for today, I want you to jump in and
create a couple of IT pins. I don't want you to, if
you're feeling brave, actually getting the video and make a note
of the difference that it makes having you in the video versus just a graphic.
6. Lesson 5 - Automation & Tailwind: Welcome to lesson five. In this lesson, we're going
to go into automation, which is at the heart of
everything that I love to teach. We really want to
make sure that we are working smarter, not harder. And Pinterest is an
amazing platform because it allows
us to really bulk scheduled content really to a level that I haven't seen on any other social media platform. For example, last year in 2021, I paint every single day for
my business branch, sugar. I wasn't on the platform
every single day. I'm gonna teach you today
how to schedule your pins. I'm gonna teach you
all about automation. I'm gonna go into
my favorite tool to schedule content on
Pinterest, which is tailwind. Let me jump across to
the screenshare Now. This is Tailwind and the URL for this website
is Tailwind app.com. Sorry, I have loved his
tool for about 2.5 years. I started using it
and didn't look back. I love it because
you can schedule. It has a community function where you can submit Europeans to a community and they have a high chance of being repaint, which is really great for
the Pinterest algorithm. It also has a tool to actually
create pins in there. And it has a tool to
pin pins on a loop. So they automatically
sort of raping on a loop, which is really great
if you sort of, you end up time for one month
and you didn't have time to make content for
Pinterest tailwind, LLC to kind of keep painting and painting and
painting and painting even though you
haven't sort of set anything up, I'm
going to jump in. It is a paid tool
and I'm going to quickly show you
the pricing just so you are aware of
how much it costs upfront when you pay annually, It's ran ten bucks a month. If you pay monthly, it's
around $15 a month and that is the base
sort of account. I have a higher account. I actually have the maximum account because I
love it so much. I love all the functionality and I definitely think
it's worthwhile, but you can easily get cited for like $10 month, $15 a month. So it's not super expensive. And for the automation, it offers you in this
sort of the ability to repeat without you having to be fully engaged with
Pinterest every single day. I definitely personally
think it is worth it. Sorry. I am going to jump across to the Tailwind
and I'm going to show you what it's
like on the dashboard. Here I am all logged in
in my Tailwind dashboard. So you can see it gives you a summary of how your
account is performing. On this page, you can see your most raping boards over
on the right-hand side. And yet it's basically
a bit of an overview. Tailing does offer you much more detailed insights over here in the Insights tab, and I will show you that today. But I'm gonna get started by showing you the publisher out, which is my favorite
tool because it is how we sort of automate
all our content. It's just this little
megaphone on the side. And when you click that, you
can see all of these sort of scheduled pins which
are ready to go at. Over on the right-hand side over here we've got a
little bit of it's like a calendar of what is actually going to be
pinned to Pinterest. So you can see we've also got some smart loops setup which
these little icon with the little repeated
Luke icon above it, those are all
different smart loops which are currently
set up my account. Now, if you're wondering
what a spotlight peace, It's an amazing tool that tells me in office
and it basically lets you select a whole heap of pins which
you've seen before, and raping them on a repetitive loop to Pinterest without you
having to do anything else. So it means that you always have fresh content being repainted
to Pinterest without you actually having to
go in and even schedule anything once the smart
loop function is set up. I definitely liked
that because, I mean, we all get busy
sometimes we don't have time to make a lot of
content for Pinterest. And it's like peace of mind, knowing that at least the smart loops are
kind of running and sort of keeping fresh content on our account, funneling three. So that is a really
cool feature. I'm going to go and show you
the smart leaves quickly. You can see I've got a
couple of categories here. I've got blog posts, logos, camphor
products and freeways. Sorry, I've got different
products in all of these. I've got 799 products in my Canva product
leap and that will automatically just
go through and read, pin them on the schedule, which is really cool. It's quite easy
to add to a loop. So you can just go add pins,
select which category. And you can go through.
It'll bring up all the pins that you've
been previously and you can literally just go
through and add them. Beautiful. That is adding that to
the loop at the moment. Beautiful. So that is all
added and now that one is sort of in that pin loop, so it will be repaint, which is really, really cool. I'm going to jump across and now I'm going to show
you the schedule AS so if we are creating unique content and we
want to schedule it out, we obviously want to fill up
all these books over here. We forgot it across two drafts. It'll pull up a
screen like this. I'm just going to delete
this one out of here because that is an old pin. Beautiful, so it
will look like this. It will pop up some
suggestions from other people of things
that you can add to your queue and raping because it's really great
to sort of surround your content with
other relevant content so that if anyone
comes to your board, it doesn't feel
like a sales page. It feels like a collection
of things which are helpful. Sorry, I'm going to create some pins now over in
the right-hand side, if you hit create new pin, applied photos and
videos, got it. Downloads. I've already downloaded
a whole heap of sort of test pins. I'm gonna select all
of them and hit Enter. What that will do.
It will go through and learn them all
into the account. And it's going to
create these blank pins for me to fill out. Beautiful that has loaded
up now and you can say, it's already sort of populating these pins ready for me to add all the details at sort
of bulk boards to them. It's very, very cool, especially if you have a
lot of products that in ATP and NADH can go through and
add a board to all of these. For example, if I
want to add color trends to all of them, that has added color trends
to all of the boards. Beautiful. It's really,
really functional. We can go through and add
titles and descriptions. You can literally just
copy and paste it all. Beautiful. And you can also add it to a smart loop
if you wanted to. So it has this little icon here. So as we talked about smart leaves fully,
if you wanted to add, say these pin to my spotlight, you can literally
just go add to loop. Select which one you wanted
to add to grow until the IEP that will add
it to the smart leap. So it automatically sort of pins on Lake, which is really cool. You obviously can update your URL for all
of these as well. You also have the
option when you are scheduling days to submit
them to a community. Now, I am going to go in
and I'm going to deep dive into communities so you
know exactly what they are. But just so you know,
you can add these and submit them to a
community if you want. And it does increase the
chance of them being raping. If I was now to
schedule these app, if I go to schedule all jobs, what that does is it'll go through and schedule
all of these and you'll notice
that it feels them up on the calendar here. So that calendar just
sort of fills up. You can see them. They've all sort of populated this calendar
and then now scheduled at the sort of the optimize time because Tailwind looks at the best time to
post everything, creates the time
slot spice on that, and then fills your content
in those time slots. It really is as easy as that. And you can see all my
scheduled pins analysis in there, which is really cool. They're ready to go. You can see my loops
are also in there. So if I can see what is coming up in terms
of looped pins, they appear in here as well. Another really great
scheduling tool with Tailwind is the
Chrome extension. So if you have Google
Chrome as your web browser, you can install this
extension just here. Tailwind publisher, and it's really easy to get the
content and habit. So scheduled to your
drafts over here. I'm going to show you how
that wax, for example, I've got one of my
boards over here which is learn how to sell on Etsy. If I type that into Pinterest to try and
find similar content, it's going to bring up a whole
heap or following content. And what I can actually do is
see this little icon here. I can go over and schedule
that now if I want to, that will automatically
I can go to q. I'll add a board first add to Q. And what that will
do is pop that into my schedule just over here. We can say that pin has appeared in my calendar,
just said here. There it is there. You can also do this in
bulk if you want to. I'm gonna show you how
quickly you can repeat all of this content if
that's what you want to do. You can see that it
has all loaded up. Now. The extension in
the top-right corner, if you go tailwind, publish off. What that does is
it will sort of look at the page and it will analyze all of the pins here and see what it
could possibly raping. And it pulls them all up
here and you can just go through and click them. That has selected all of them. Now you can see I've
got 35 images selected. I'm gonna go schedule it will technically this sort
of schedule pop-up. What I can do here is select the board that I want
to schedule them too. Beautiful. It's got all of these ready to go and
all I have to do, all of this has
already filled out. I can obviously customize
it if I want to. But I just select the boat
that I want to pin them to go schedule all. Beautiful and those
have scheduled. If I go back to Tailwind over
here and refresh this page, you'll notice that
my calendar feels right out with content
now, which is really cool. And one other thing to note, you can also obviously, this is basically in the
order that you schedule it, but you can also
hit Shuffle Queue. What that will do is it'll
shuffle up Europeans. So instead of just having
all my YouTube pins, it's got a mix of the ones
that I just made now. So that's a really cool
functionality as well. Here I am in the
community tab and it's really awesome
feature of Tailwind because obviously we've
got all these uses, sort of submitting content
to a central point. We can go in and raping their
content and we can also submit our own to be
repaint, which is awesome. It's really important
to make sure that we aren't just pinning our own
content to our account, that we are providing our, like our customers
with a collection of really useful content
which isn't just our own. It's sort of a collection. Sorry, we can do this really easily in the
communities tab. You can, heaps and
heaps of communities. You can see, I mean,
so many communities, you can see how popular they are by this little icon here. And how many people are currently active
in the community? I'm going to go
into this one here. You can see this oldest
content from all these users, which we can easily
repeat ourselves. So if I wanted to add that
to one of my own boards, instead of schedule that out, I can do that by going
selecting the board. I want to pin it to you
and then going add to Q, then that will
automatically add it into my publisher over here and I'll be able to preview
it, which is really cool. It's a really quick way
to sort of go through and find content which is
going to complement yours. And obviously it's kinda
like share the level. It'll be because you want
to submit your pins to these people as well and
have them raping yours. You rape in this and it
just works for everyone. It's a really, really
cool exchange. Sorry. We can obviously submit our own things to
these communities. And when we do they appear in here for other people to raping. You can sort of go across and say what has been submitted. For example, you can say
they use have opening submitted to this community
and they've looked this one. He has got 98 pins
from this community, which is really, really cool. Now, I also wanted to quickly
show you tailwind create. Tailwind also has
the functionality to actually create
content for you. I prefer to use Canva
personally because I like more control over
the design of things. But if you asked sort of if you're publishing a
blog for example, and you want a
whole heap of pins designed really, really quickly. This is a really cool feature. You might actually love it. Sorry, I'm going to go in, I'm going to upload a photo.
I'm just going to apply it. This is sort of
like a dummy photo. I'm going to add already got
some tests content in there. And you can see as
I'm updating this, it actually displays
all these pins that it's creative for me. And what I can do
is actually go and schedule those to my
scheduler as well. So that's really cool, especially if you don't
want to go into Canada and do that extra step of
designing pins for yourself. It can automatically design
your content for you. So very cool functionality. Obviously, tailwind is an
amazing automation tool. It's primarily what I
use to schedule out all my pins because it saves
a whole bunch of time. But if you are someone
who loves Analytics and you want to jump in and get some really detailed analytics. And officer has a really
powerful insights tab. So it's just this one on
the bottom here, insights. And you can go
across and it will tell you how things are working, how your pins are
performing compared to the last seven
days, for example. It also tells you which pins
are being repeated the most, which boards are being followed the most or
watched the most. And it allows you
to really sort of look at your content
strategically. Even add the pins which are
outperforming others to your smart leafs and make some really sort of educated decisions about your content, what you want to
do in the future, what is working and what isn't. So if you love analytics, definitely check out this tab. There's a lot of really
cool things in here.
7. Conclusion: Congratulations
guys, I'm getting to the end of
Pinterest party today. I'm so excited if you hit because that means that
your account is set up. You have a really fair
and good understanding of what makes excellent
content on the platform. And you've probably
scheduled at a penalty, which is really exciting. So it's awesome to
take that action. A big congratulations
from me to you. I really am. I'm so excited that we've
made Pinterest part of your business and I hope you continue with it
because over time, it really does yield
a lot of results. Sorry, as my last gift to you, I haven't created a social media planner for
your Pinterest. You can download that PDF, make some nights and
make some plans for pins that you're going to
do over the next month. Thank you so much for watching and implementing
everything in this course. I will see you guys
around, goodbye.
Jessa Bellman, Digital Product Coach
