Pinterest Marketing - Passive Traffic on Pinterest With Top Pinterest Marketing Strategies

1. Why Bother With Pinterest?: 465 million. That's how many people use Pinterest every month. That's 465 million people actively searching for ideas, products, and inspiration. Not scrolling aimlessly, but searching. My name is Adam Taylor, and after running an agency for years, I've seen marketing on Pinterest be a game changer for businesses. And in this course, I'm going to teach you exactly how to leverage every aspect of Pinterest. Let me show you. We'll start with the foundations. Which niches thrive on Pinterest, how to set up and optimize your business account, and how Pinterest Visual Search engine works. Then we'll dive into Pinterest SEO. I'll show you how to do keyword research, where to place your keywords, and how to optimize your profile and pins to rank for months or even years. Next, we'll design high converting pins. I'll teach you visual design principles, how to use tools like Canva and tail W Create. And how to actually write descriptions that drive clicks and sales. We'll also go deep into affiliate marketing on Pinterest, how to find profitable niches and create affiliate pins that convert. So you can build trust and long term revenue streams. Then comes Pinterstads. I'll show you exactly how to set up target and scale campaigns with real case studies, so you can model what works. And finally, we'll master Pinterest analytics. Learning how to track what's working, pivot when needed, and build a long term strategy that keeps scale even when you're not actively working. After teaching thousands of students, I can confidently say that this is one of the most complete Pintras marketing courses on Skillshare. You'll get hours of high quality lessons, downloadable resources, and step by step walk throughs. And me and my team will be in the Q&A section 247, ready to answer whatever question you have whenever you need it. If you learn how to show up in those searches, your business changes forever. It's time for you to level up your marketing. So take action and join the course right now. 2. What Makes Pinterest Perfect for Certain Niches: Wondering whether Pinterest is the right platform for your business, then you've come to the perfect lesson. I'm about to walk you through the types of businesses and niches that already crush it on Pinterest. And we'll explain why the platform works so well for them. But first, let's get something straight right away. Pinterest isn't like other social media platforms. It's not about viral dance challenges or controversial hot digs. Pinterest is where people go with intention, plan to find solutions and often to eventually make purchases. This means certain types of businesses naturally align with how people use Pinterest, while others might find it an uphill battle. So let me show you which industries work perfectly for Pinterest. First, we have home decor and interior design, the Pinterest Powerhouse. So if you're in home decor or interior design, then Pinterest is OP for you. First, Pinterest users are actively searching for inspiration for their homes. Creating boards like dream kitchen or living room makeover months before they actually start renovating. So interior designers and home decor brands can showcase their work to high quality visuals that capture attention and inspire. Before and after transformations, room layouts, color schemes, these all perform insanely well. What makes this niche so powerful on Pinterest is the planning aspect. People don't just browse home decor ideas for fun, though, some do. What they're usually doing is planning actual projects with real budget. For example, studies show that 85% of weekly Pinterest users start their projects on the platform. Interior designers that are using Pintris often see a strong increase in client inquiries because people are actively planning real renovations. Next, fashion brand stylists and clothing retailers have a massive opportunity so why is this? Well, Pintris users are constantly searching for outfit ideas, seasonal fashion trends, and style inspiration. They create boards like fall wardrobe or work outfits to plan their purchases. Fashion pins have incredible longevity. Unlike Instagram, where your outfit post disappears from feeds within hours. A well optimized fashion pin can continue driving traffic for years, especially for evergreen styles. What's really powerful is that fashion pinners have high purchase intent. Because these people are not just looking. They're actually planning according to Pinterest's own data, fashion pinners spend two times more than the average social media user on clothing. But if you're a fashion stylist, then showcasing outfit combinations and seasonal looks position you as an authority and drive clients to your services. Food content creators, recipe bloggers, and food brands listen up. Pinterest is your secret weapon. Here's why. Food is constantly one of the top performing searches on Pinterest. Users actively search for recipes, meal plan ideas, and food inspiration on the visual nature of food content makes it perfect for Pints image focused platform. Beautiful food photography stops scrollers in their tracks. Really powerful about food content on Pintris is the practical solution oriented approach. Users aren't just browsing. They're either looking for tonight's dinner solution or planning their holiday menu. Recipe pins have some of the longest lifespans on the platform. A great summer salad recipe will get repinned year after year when the season comes around. Bloggers, Pinterest often drives more traffic than Google, Instagram and Facebook combined. And that's not an exaggeration. I've seen food blogs get 80% of their traffic from Pinterest alone. Now, if your business involves DIY projects, crafting supplies or handmade goods, Pinterest could be your marketing priority. Many DIY enthusiasts use Pinterest as their primary planning tool. They'll create boards for specific projects and return to them when they're ready to start crafting. It's really the step by step nature of DIY content that performs exceptionally well. Pens that show the process and the finished product get more saves and clicks. Now, what makes this niche special is the high conversion rate. DIY pinners are actively looking for supplies and materials to complete their projects. This makes them prime customers for craft stores and supply shops. Craft supply stores have actually reported significant increases in online sales after implementing a strategic Pinterest marketing plan. For instance, Pinchs Business highlighted how Michael's, a major arts and crafts retail chain, saw a 35% increase in traffic to their website from Pinchs and a 15% boost in overall sales after optimizing their Pinterest strategy. Now, this shows how Pinterest can deliver buyers who are already ready to purchase. Now moving on to travel bloggers, tourism boards, and travel related businesses. Now, these all can have tremendous success on Pinterest. Pinterest is where people plan trips months in advance. They create boards like grease vacation weekend getaways long before booking anything. The aspirational nature of travel content makes it highly sharable and highly savable. Stunning destination photos are among the most repinned content on the platform. Now, what's unique about Travel content on Pinterest is the extended planning while someone might book a restaurant after seeing an Instagram post about it that day, they'll save travel pins three to six months before their actual trip. This gives travel businesses a longer window to influence purchase decisions and build brand awareness before the booking stage. Now, wedding professionals and event planners and related businesses have a potential gold mine in Pinterest. Wedding planning is actually one of Pinterest's original and strongest use cases. Engaged couples often create detailed boards for every aspect of their wedding, from the dresses to the decor. The high budget nature of weddings makes this niche particularly valuable. Wedding pinners are planning to spend significant money and are looking for the right vendors. Now, what makes wedding content powerful is the hyper focused intent. For the most part, these users aren't just casually browsing. They have a specific event and deadline with a specific budget. Wedding photographers who master pinches marketing often book out their calendars a year in advance. And of course, this is primarily done through leads generated by the platform. Next, we have fitness coaches, nutritionists and wellness brands. All of these find their audience on Pintrs as well. Health conscious pinners use the platform to find workout routines, meal prep ideas, and wellness tips. They'll create boards like 30 day Fitness challenge or clean eating recipes. Now, the visual and instructional nature of the fitness content, the visual and instructional nature of fitness content performs exceptionally well. Workout demonstrations and before and after transformations often get very high engagement. Now, what makes this niche valuable is the commitment level. Health pinners are often looking for long term solutions and programs, not just quick fixes. Fitness professionals who share workout plans and nutrition guides can build significant followings and drive traffic to their paid offerings. So fitness professionals who share workout plans and nutrition guides can build significant followings and drive traffic to their paid offerings. Now, if you sell physical products, then Pints should be a part of your marketing strategy. Pinters users have higher purchase intent than users on most other platforms. They're actively looking for products to buy. The platforms shopping features like product pins and shop tabs, create a seamless path from discovery to purchase. Makes PinchS powerful for ecommerce platforms is that it functions both as a discovery platform and a search engine. So your products can be found through both browsing and specific searches. Now, seasonal products perform particularly well, because PinchSUusers often plan purchases months or even seasons in advance. Now on to our final thoughts is Pinterest right for your business? Business falls into one of these niches, then PinchS should be a no brainer for your marketing strategy. Platforms visual nature, search functionality, and planning focused user behavior, make it ideal for businesses that can showcase value visually and appeal to users with specific intentions. Even if your niche wasn't specifically mentioned, ask yourself. Does my business offer solutions that people plan for in advance? Can my offerings be showcased visually? If yes, and Pinterest likely has untapped potential for your business? Can my offerings be showcased visually? If yes, Pinterest likely has untapped potential for your business? 3. Understand Pinterest as a Visual Search Engine: This lesson we'll explore what makes Pinters so unique in the social media landscape. Let's start with something that might surprise you. Pintst isn't actually a social media platform, at least not in the traditional. What it is is a visual search engine, and this distinction is absolutely crucial to your success with Pinterest market. Now, what exactly is a visual search engine? Well, when we think about search engines, Google immediately comes to mind. You type in keywords and it returns text based results with some images maybe mixed in. Now, Pintrs flips this model on its head. Instead of text based results, PintriS delivers visual content first. Organized around keywords and topics. Users come to Pintris specifically to search for ideas, inspiration and solutions all presented visually. Now, here's why this matters. On platforms like Instagram or Tik Tok, users are scrolling for entertainment. Now, on Pintris, they're actively searching with intent. They're looking for something specific, whether it's modern living room ideas, vegan dinner recipes or summer capsule wardrobe. Search driven behavior is what makes Pinters insanely powerful for marketers. Your content doesn't just disappear into an endless feat. It remains discoverable for months or even years. Now, let me break down how PintriS actually functions as a search engine. Now, the first step is simple. Users type keywords into the search bar just like on Google. Pintris then delivers visual results, which are called pins that match those keywords. Now, what's really interesting is that Pintris doesn't just match exact keywords. Algorithm understands related concepts and visual similarities. For example, if someone searches for Bohemian living room, then Pints might also show the results for Boho decor or eclectic interior design. The platform also uses machine learning to understand the content of the images themselves. This means that Pints can recognize objects, styles, and themes within your pins without the explicit keywords. But here's where it gets really powerful. Pints tracks user behavior. And when someone saves your pin to a board that's titled dream Kitchen Ideas, then Pintst learns that your content is relevant to kitchen. Even if your pin description doesn't explicitly say now let's compare Pintras to the other major social media platforms to really understand the difference. On Instagram, content is primarily discovered through your followers or the Explore page. And this content has a very short lifespan. It's typically just 24 to 48 hours before it disappears from. Now, on TikTok, the algorithm serves content that's based on behavior and engagement patterns. Again, content has a relatively short lifespan, with most videos getting the bulk of their views in the first few days. Now, Facebook prioritizes content from friends and family, with the newsfeed algorithm favoring posts that generate meaningful interaction. But, Pinterest, content can continue driving traffic for years. I have pins from 2019 that still bring consistent traffic to my website every single month. And that's the power of a search engine versus a social feed. Now, another massive difference is user intent. People come to Pints specifically to find ideas and make plans, often with purchasing intent. And according to Pinch' own data, 85% of users plan new projects, and 80% say that they've made a purchase based on content that they've seen from brands on Pints. Now, trust me, that kind of purchase intent is ridiculously valued. Now, to really understand Pinchs power, let's look at how people actually use it. Now, most Pintris users start with a search coord. So they might type something like healthy meal prep ideas or small bathroom renovation. Then they browse through visual results, saving pins that resonate with them to theme boards. These boards might be called weeknight dinners or bathroom inspiration. Users return to these boards repeatedly over time as they plan and execute their projects. Now, this is very different from how people use other social media platforms where content is consumed once and rarely ever revisited. Now, what's really interesting is the planning timeline. Iterest users often start searching for ideas months before they go ahead and actually take action. For example, they'll look for Christmas decoration ideas in September or summer vacation destinations in January. This extended planning cycle gives marketers a unique opportunity to influence purchase decisions early in the buyer journe. Now let's talk about why Pints being a visual search engine matters for your marketing strategy. First, longevity. Your content investment continues paying off for months or years, unlike posts on other platforms that disappear very quickly. Second, discoverability. Even if you have zero followers, your content can reach millions if it's optimized for Third is intent. Pinterest users are actively looking for solutions, ideas, and products. They're prime to take action. And fourth, the planning cycle. You can connect with users early in their decision making process before they've made any committed decisions to brands or products. So how do you actually take advantage of Pinterest's unique position as a visual search engine? First, you're going to have to think like an SEO specialist. This is going to entail researching keywords that your target audience is searching for on Pinterest. And a super easy way to approach this is just looking at the search bar on Pints because it'll be showing you popular related terms. Next, do you want to create content that answers specific questions or solves specific problems? Remember, users are searching with intent. So use clear keyword rich titles and descriptions for your Pins. This helps Pints understand what your content is about and organize your content into themed boards that align with how users search and categorize ideas. Perhaps, most importantly, create high quality visually appealing content that stands out in these search results. Now, understanding that Pints is a visual search engine, not just another social media platform completely transforms how you should approach your Pinters marketing strategy. While platforms like Instagram and TikTok are fantastic for brand awareness and engagement, Pintst offers something different. It's a direct line to people that are actively searching for ideas, inspirations and solutions related to your niche. Our next lesson we'll dive deeper into setting up your Pinterest business account for maximum impact. But for now, I want you to start thinking about your content through a new lens. How can you create valuable searchable content that answers questions that your ideal customers are asking on Pinterest? Remember, success on Pints isn't about going viral for a day. It's about creating content that drives traffic, engagement and sales for years to come, and that is the power of a visual search engine. 4. Set Up Your Pinterest Business Account (The Right Way): Were discussing something very important for your Pinterest success, setting up a proper business account. Now, you might be thinking, Can't I just use my personal Pinterest account for marketing? Trust me, I get where this is coming from, but there's a massive difference between a personal and business account on Pinterest. And those differences can either make or break your marketing let me start with something that might surprise you. Pinterest business accounts give you access to features that are literally impossible for you to get with a personal account. And these features are ridiculously valuable for marketers. First, you get access to Pinterest analytics, and this is huge. You'll be able to see exactly which pins are performing well, who's engaging with your content, and what's driving traffic to your website. Now, without analytics, you're essentially marketing completely blind. Second, you unlock rush pins. Now, these are enhanced pins that put additional information directly from your website, making your pins more informative and engaging. For example, if you're pinning a recipe, a rich pin will automatically include the ingredients list right on Pinterest. Third, only business accounts can run Pinteressads. And as we'll cover later in the course, Pinters ads can be insanely effective for reaching new audiences in driving conversion. Finally, business accounts allow you to claim your website. And this verifies your content and gives you attribution for pins that come from your site. And this is the case, even if someone else pins them. Now, let's walk you through the process of setting up your business account. Now, you have two options here. The first one is going to be converting an existing personal account. So if you already have a personal Pinterest account with boards and followers, then you might want to just convert that rather than starting from scratch. Menu in the top right corner and select settings. And from there, you can scroll down and click Convert to Business account. Then all you have to do is fill in your business details and click Next. The great thing about converting is that you keep all of your existing pins, boards, and followers. It's completely seamless. Now moving on to the second option, which is creating a brand new business account. But if you're starting fresh or you want to keep your personal and business Pinchs accounts separate, then here's how to create a new business account. Well, first, you're going to want to go to business dotpinchrs.com and click Create Account. They'll enter your email address, create a password, and then add your business name. Next, select your business type in industry from the dropdown menus. And then click CRE Account. Now, when choosing between these options, consider whether your personal Pinterest activity aligns with your business if you've been pinning home decor ideas and you're starting a home staging business, then conversion makes sense here. But if your personal account is filled with, let's say, memes and your business is financial services, then you might want a separate business account. Now, once you've set up your account, it's time to optimize your profile. Now, this step is super important for making a professional impression and improving your discovery first, upload a high quality profile picture. If you're using a personal brand, use a professional headshot. Now, if you're a business, then use your logo. The recommended size here is 165 by 165 pixels. Next, craft your display name and bio carefully. Display name should include your business name plus one to two keywords that describe what you do. For example, coastal home designs, interior design and home Bio, you have 500 characters to work with. So make them count. So here you want to include what you do, who you serve, and how you will help them. And lastly, a call to action. So here's an example. We help busy professionals transform their homes into stunning functional spaces. Browse our pins for interior design inspiration, DIY tips, and home staging advice. Book a free consultation call at coastal home designs.com. Remember to include relevant keywords in your Bio to help users find you when they search on Pinch now we're on to claiming your website. And as I said before, this step is absolutely crucial, so do not skip it. Claiming your website connects your Pinterest account to your domain, but she gives you several major benefits. You'll see analytics for all of your pins from your website and even ones that other people create using your website. And your profile picture will appear on all pins from your website. Again, regardless if it's you or someone else that post it. Next, it enables ichPNs functionality, which boosts your Penn's credibility and trustworthiness. So now, how do you claim your website? Well, go to Settings, scroll to claim and then click ClaiM website. Following this, you're just going to enter in your website URL, and then choose your verification method. And out of all these methods, the HTML tag method is usually the easiest. So you'll need to copy a meta tag and then add it to the section of your website's homepage. So if you use Wordpress, then plugins like Yost SEO make this super simple. So once you've added the verification code, go back to PintRS and click SMI. PITISt will then verify your site, which usually takes just a few minutes. I've already talked about rich pins, but they're like pins on steroids. So they pull extra information from your website to make your pins more detailed and useful. And there are four types of rich pins. First, we have product pins, which display real time pricing availability and where they can buy. Next, we have recipe pins, and these include ingredients, cooking, timing, and serving info. We also have article pins which show headline, author, and description. Lastly, we have app pins, which include an Install button, and this is only on IOS. Now, how do we enable Rich Pins? Well, you want to make sure that your website has the proper metadata. Tools like opengraph or schema.org Markup can help you here. You want to go to the Rich Pins validator. You can just search up Pinterest Rich Pins validator. Then enter URL from your website that contains the right metadata. Then click Validate, and once validated, click ApplyNw. You use Wordpress, many themes and plugins automatically add the required metadata. If not, then plugins like Yost SEO can help with this, too. Now, before you start pinning, you're going to want to set up some strategic boards. Think of boards as categories that organize your content and help users find exactly what they're looking for. So you're going to want to create five to ten boards to start. And here, you're going to be focusing on topics that are relevant to your business and audience interest. Board should have a few key things. First, a clear keyword rich name. For example, kitchen renovation ideas rather than just kitchens. Next, it should have a detailed description using relevant keywords. It should also have a category that is selected from Pinterest options. And lastly, it should contain a board cover that matches your brand's aesthetics. Now, I recommend creating a featured board specifically for your own content. So you can pin your blog posts, products or services here first and make it one of your top boards. Now that your business account is set up, you have access to Pinterest analytics. This is where the magic happens. To access analytics, click the drop down menu in the top right corner and select Analytics. Here you'll find three main sections. First, your profile, which shows your overall performance of your Pins and account. And second, we have audience. And this provides demographic information about your followers. And lastly, we have website, and this one displays data about pins from your claimed website. But take time to explore these sections. The data here will guide your Pincha strategy moving forward. Congratulations. You've now set up a professional Pinteress business account that's optimized for marketing success. You've unlocked powerful features like analytics and rich pins, and you've laid the groundwork for an effective Pintres presence. Remember, a well set up business account is the foundation to your Pinteress marketing strategy. It might seem like a lot of technical setup, but trust me, these steps will pay off massively as you grow your Pints presents. See you in the next lesson where we'll start making your content visible to thousands of potential customers. 5. Get Familiar with the Pinterest Business Hub: So in this lesson, we're going to be going over how you can go ahead and create a Pinterest Business account because this is going to be extremely important for the later things that we're going to be going over in this course. So if you already have a Pinterest account, then you can go ahead and transfer it over to a business account in your account settings. But I'm going to assume that you don't, and we're going to go ahead and create this one from scratch. So first you have to do is come over here pinchrst.com slash BNSAShE. So once you're here, you can go ahead and input your email password, and then we're going to kick Create Account. Okay, now that we've created our account, we just have to answer some couple questions here. Now, answering these questions doesn't actually kind of affect your experience on the business hub. This is more of just for Pinteress back end. So I'm just going to go ahead and select agency and click Next. Here, I'm going to say I'm the owner and agency name. Alright, now I'm going to hit next here. All right. Now I click Done, and we can go ahead and just choose anything right here. So let's go ahead and click Share Ideas because we want to be providing as much value as we can. Now here, it takes us to actually creating a pin, but we don't have to do that just yet. What I want to do first is kind of show you the layout of the business page. So we're able to understand what each part of it is. So I'm going to go ahead and come up here and go to Business Hub. So the first step here on the Business hub, the first thing that we are seeing is these audience insights and these trends. So these ones are going to be super useful for us. So, as I've talked about throughout this course, and we'll continue to talk about, looking at the trends and what we can be able to kind of capitalize on is going to be super important in growing our organic audience on Pinterest. So as you can see here, we have all these trends. We can search for specific keywords. So say we want to make a post about some specific topic. We can then put in the keyword here, and we can see it's kind of seasonality and see how it's doing on Pinterest. This can really just help us narrow down the things that we are going to be investing our time in because if we see that it doesn't have very good statistics, the thing that we want to go ahead and create a pin about, then we probably want to put that on the sideline for a little bit and focus on the things that we know have better statistics attached to them. Right here in the trends, what we can do is we can filter by a couple things. So let's go ahead and select education. Now, it shows us the things that are going to be the most trending. So we have monthly change here. We have the weekly change, and we have yearly change. So what these change figures indicate is the amount of traffic in their given time period. So this weekly change right here, this is a negative 6% as compared to last week. This monthly change indicates that there's been a 200% increase in traffic to this specific keyword, spring classroom door as compared to last month. And as you can see, the yearly change is going to then be the same. So, again, this is a great place for you to go ahead and plan out the pins that you are going to be creating because we have so much to work with here. We can filter by age, we can filter gender, but keywords and interests are going to be the two things that we want to focus most on. And lastly, within these filters, we have this trend type. So we can focus on growing trends, we can focus on seasonal trends and top monthly or yearly trends to see what has been going on over either the past year or what's been trending in the past month. 6. Pinterest Users & What They Want: You're going to master Pintras marketing, then you need to understand exactly who's using it and how they're using it. As you've probably already understood by now, Pinchs users are not the same as Instagram scrollers or TikTok watchers. Instead, they have very specific behaviors that make this platform uniquely powerful for certain types of businesses. So in this lesson, we're going to dive deep into Pinchs demographics and user behavior so you can tailor your strategy to reach the right people in the right way. So let's start with the big picture. Pinchs has over 450 million monthly active users globally. That's massive. But what's even more interesting is who these users are and how they behave. First, let's talk about gender distribution. Pinteress has historically been dominated by women, and that trend continues now in 2025. About 70% of all Pinchs users identify as female, while 30% are male. Now, don't let that discourage you if your target audience is primarily because that 30% still represents over 135 million monthly users, which is nothing to sneeze at. Now, what's particularly interesting is the age breakdown. Pinterest has seen massive growth among Gensi users, which now make up about 42% of the platform's user B. Now, let's break that down even further. 46% of people aged 18 to 24 use pints. And 39% of those aged 35 to 44 are active Pintris users. 46% of people aged 18 to 24 use pints. And 40% of people aged 25 to 34 are also on the platform. 39% of those aged 35 to 44 are also active Pintris users. This is a significant shift from just a few years ago when PinchS was primarily used by millennials in CNEX. So the platform has successfully attracted younger users while maintaining its appeal to the older demographics. Now, here's something that might surprise you. Pinteress users tend to have higher incomes than the users of other social media platforms. About 40% of US households earning $150,000 or more are on Pinchs. This makes it an incredible platform for luxury brands, high ticket products, and premium services. Geographically, the United States leads with around 89 million users, followed with Brazil with about 37 million. But what's really interesting is that the Netherlands has the highest Pinterest penetration rate at 41.3%. And this means that nearly half the country's Internet users are on Pinterest. So now that we know who's on Pints, let's talk about how they use the platform, because this is where the real marketing gold is found. First and foremost, PintrsUusers are planners and researchers. Unlike people scrolling through Instagram for entertainment or checking Facebook for updates from friends, Pints users come to the platform with intent. We've said this time and time again. They're actively looking for ideas, inspiration and solutions. But here's what makes Pintos users different. They're in a shopping mindset. PintersUusers are 90% more likely to say that they're always shopping compared to users on other platforms. This is huge. When people come to Pintrs, they're often already thinking about making a purchase. They're just deciding what to buy or looking for inspiration. According to Pinter own data, users spend 80% more each month and have a 40% bigger basket size compared to other social commerce platforms. Next, their mobile first. Over 80% of Pints activity happens on mobile devices. This means your PINS, your website, and your overall user experience needs to be optimized for smaller screens. People are pinning while waiting in line, sitting on their couch or just during their commute. The mobile first behavior influences the type of content that performs well. So naturally, users prefer a bunch of things that come from this. Number one, vertical images. Next, bold, easy to read text. Third, we have clean layouts. Fourth, high contrast colors. Lastly, and perhaps most importantly, they want bite size digestible content. And another thing that we know about Pintris users is that they plan ahead, way ahead. One of the most valuable aspects of Pintris user behavior is their planning cycles. Pintris users start searching for ideas, weeks or even months before they make a purchase or start a project. Example, searches for Christmas ideas start ramping up in September. Wedding planning often begins a year in advance and summer vacation planning kicks up in January. This extended planning cycle gives us marketers a unique opportunity to influence decisions early in the buying process. By the time someone is ready to make a purchase, they might have been saving and revisiting your pin for months. Another great thing about Pintris users is that they view Pinteress as a positive space. According to PintersRsearch, 61% of users say that they view the platform as an online oasis. A positive place that they can explore ideas without the negativity that often permeates other social platform. Now this positive mindset means that users are more receptive to brand messages and marketing content, as long as it's helpful, inspirational and aligned with their interest. So now that we understand who's on Pintris and how they behave, let's talk about the content that they're looking for. So PintrS is fundamentally a visual platform. High quality beautiful imagery is essential for success. Users come looking for visual inspiration across a broad array of categories like these, to name a few. Home decor and interior design, fashion and style, food and recipes, DIY projects and crafts, beauty and personal care, wedding planning and fitness and wellness. Now, the most successful pins don't just look good. They show something in context or demonstrate a transformation. Now, the most successful pins don't just look good. They show something in context or they demonstrate some kind of transformation. So before and after transformation, styled rooms, outfit combinations, and step by step visuals perform exceptionally well. But they aren't just looking for pretty pictures. They want actionable ideas that they can implement in their own lives. So the type of content that performs well are as follows. How two guides? Step by step tutorials. Check lists and worksheets, shopping guides, product comparisons, and seasonal ideas. Now, the key is to provide value that helps users solve problems or achieve goals. A beautiful image might get saved, but actionable content gets clicked through to your website. A beautiful image might get saved, but actionable content gets clicked through to your website. And a growing trend on Pints is actually interest in sustainable eco friendly products and practices. So searches for terms like sustainable fashion, eco friendly home, and zero waste tips have increased significantly. This reflects a broader shift in consumer values, particularly among the younger audiences, because they more prioritize brands that align with their ethical standards. So depending on your niche, highlighting sustainable practices or eco friendly aspects of your product can help you connect with this conscious consumer base. Now, while Pintris has content across virtually every category, certain niches perform exceptionally well on the platform. So understanding these is pivotal to understand if Pintras should be in your marketing mix. So Hon decor is consistently one of Pinterest's top categories. Users create boards to plan room renovations, gather ideas for new homes, or simply dream about their ideal spaces. Here are some ideas to what works really well in this niche. Now moving on, fashion and style is another powerhouse category on Pinterest. Users create boards for outfit inspiration, seasonal wardrobe planning, and specific occasions like weddings or job interviews. Now here's what works well in this niche. Next, we have fruit content, and obviously, this one performs exceptionally well on Pintos. Users search for everything here from quick weeknight dinners to elaborate holiday feasts. Now for what works well in this niche, easy accessible recipes, dietary specific content. This can be vegan, gluten free, kido, et cetera. Now for the DIY community, and this community on Pintris is highly engaged. Users are constantly searching for projects that they can create themselves. Given that, what works well here is step by step tutorials, upcycling and repurposing ideas, seasonal craft projects, budget friendly DIY solutions, and before and after transformation. Now that you understand Pints user and demographic behavior, how do you apply this knowledge to your marketing strategy? Here are some key takeaways. First, optimize for mobile viewing. Remember that 80% of Pints activity happens on mobile devices. Create vertical pins with clear readable text and high contrast colors. Next, plan content seasonally. Take advantage of PintersPlanning cycles. Create and publish seasonal content about 45 to 60 days before the actual event or season and create content with clear value. Pintris users want actionable ideas that they can implement. So make sure your pins clearly communicate the benefit or solution that you're offering. Next, target with precision. Make sure you're using Pintris demographic data to ensure that your content is speaking to the right audience. If you're targeting Gen Z, then your visual style and messaging should reflect their preferences. And lastly, you should emphasize sustainability when relevant. If your product or service has eco friendly aspects, then you should highlight these. So understanding Pints demographic and user behavior is the foundation of a successful Pints marketing strategy. By knowing who's on the platform and how they use it, you can create content that resonates with your target audience and drives meaningful results. Remember, PinterS isn't just another social media platform. It's a visual discovery engine where people come with purpose and intention. So when you align your marketing with how people actually use Pintrs, you'll see dramatically better results than if you simply repurpose your content from other platforms. 7. Compare: Pinterest vs. Instagram vs. TikTok: Previously, we covered what makes Pints a unique visual search engine and how to set up your business account. Now let's break down how PinterS differs from other platforms like Instagram and TikTok. This is an area where many marketers struggle. Standing these differences is key to leveraging pinterest effectively, especially for affiliate marketing or driving sales. Let's start by understanding the fundamental personality of each platform. Instagram is like the cool friend who's always showing off their high light. It's visually stunning, trend focused, and all about the aesthetic. People go there to be entertained, to follow influencers, and to keep up with friends and brands that they love. ChikTok is the energetic and entertaining friend who's always showing you something new and exciting. It's fast paced, algorithm driven, and focused on viral entertaining content that captures attention very quickly. Pinterest, however, is like your organized, helpful friend who's always planning ahead. It's thoughtful, intention based, and focused on discovery and future planning. People don't go to Pinterest to see what their friends are up to. They go there with purpose and intent. This fundamental difference in platform personality shapes everything from user behavior to marketing effectiveness. Now, here's where Pinterest really shines when compared to Instagram and Tik Tok. It's primarily search driven as opposed to algorithm fed. On Instagram and Tik Tok, content is pushed to users based on complex algorithms that analyze past behavior. So users passively consume what the algorithm serves them. Now, this can be great for entertainment, but it means your content is competing against literally everything else for attention. Pinterest, on the other hand, functions more like Google, but with images. Users actively search for topics, ideas, or products. They type keywords into the search bar with clear intent because they're looking for something specific. Now, this search driven behavior creates a massive opportunity for marketers. When someone searches best living room furniture for small spaces on Pinterest, they're actively looking for solutions. Now, if your content matches that search intent, then you have a much higher chance of connecting with a qualified lead. Many home decor brands struggle to gain traction on Instagram, even when they're producing high quality content. However, research shows that shifting that attention to Pinterest can drive significantly better results. For example, optimizing pins with popular search terms like Scandinavian living room ideas and budget kitchen makeover has been shown to increase website traffic and affiliate. Now this success is largely due to Pinta's search driven nature. Unlike traditional social media, users seek inspiration, and this makes it much easier for brands to reach out to them at the right moment. Now the thing that might blow my mind the most about Pinterest is the incredible longevity of the content. On Instagram, your post typically gets most of its engagement within the first 24 to 48 hours. After that, it essentially disappears into the void. On Tik Tok, it's even more extreme. Content either goes viral quickly or it gets buried almost immediately. But on Pinterest, content can continue performing for months or even years. I have pins from 2019 that still drive significant traffic to my website every single month. This is essentially completely unheard of on other platforms. One of my students created a pin about capsule wardrobe essentials three years ago that continues to drive affiliate sales every month without any additional effort. Now the key part about this longevity is that it creates a compounding effect. While your Instagram content has a short lifespan, requiring constant creation to maintain visibility, your Pints content builds upon itself over time. Each pin that you create has the potential to drive traffic and conversions for years to come. Now, think about what this means for your return on investment or your ROI. The time that you spend creating and optimizing content for Pinterest delivers value for longer than that same effort being put into Instagram or Tik Tok. When it comes to converting audience members into customers or affiliate sales, Pinterest has some serious advantages over Instagram and TikTok. Let's look at user intent first. People come to PinchS specifically to find ideas, plan projects, and often make purchases. Pinterest tells us that 85% of their users say that they use the platform to plan new purchases, and 80% say that they made a purchase based on the content that they saw from brands on PIT. Compare this to Instagram where people are there primarily to be entertained or to connect socially or Tik Tok, which is almost entirely entertainment focused. The buying mindset here is just simply different. And like I told you earlier, Pinterest users also spend 80% more per month and have a 40% bigger basket size compared to people on other social commerce platforms. So they're not just browsing, they're buying, buying and buying. Now, for affiliate marketers, this is absolutely golden. When someone is searching for best coffee makers for small kitchens on Pinterest, they're much closer to making a purchase decision than someone passively scrolling through Instagram Reels. Another huge advantage is Pintris built in shopping features. Product pins show real time pricing and availability, and they link directly to product pages. And Shop tabs on profiles make it super easy for users to just scroll through your products on your profile. And Pints visual search technology lets users find products similar to ones that they've already pinned. And yes, Instagram and Tik Tok have also added shopping features, but they're still playing catch up to Pinters naturally shopping friendly environment. Now, here's another thing that's unique about Pintris that sets it apart from Instagram or Tik Tok. I've said it before, and I'll say it again, the extended planning timeline. So Pinters users typically start searching for ideas weeks or months before they make any purchases. They're planning ahead, creating boards, and saving ideas for future reference. Wedding planning often starts nine to 12 months in advance. Holiday shopping and decorating ideas are searched two to three months before the season, and home renovation planning can begin six months before the project even starts. This extended timeline gives marketers a unique opportunity to influence purchase decisions early in the buyer journey. So by the time someone is already ready to buy, they may have been saving and revisiting your pins for months. Instagram and Tik Tok, by contrast, are much more focused on immediate action and current trends. They don't capture that valuable planning phase of the customer journey at all. Now, while all three of these platforms skew slightly female, Pinterest has the most prominent female base. It's about 70% female to 30% male. Pinterest users also tend to have higher household incomes, with a significant percentage of the user base earning more than $100,000 annually. This makes Pinterest particularly valuable for businesses that are targeting women with purchasing power. I think home decor, fashion, wedding, parenting or lifestyle brands. That being said, male usage is growing rapidly on pinterest, particularly in categories like men's fashion, technology, outdoor activities, and automobiles or cars. Tik Tok skew is very young. It's primarily Genz. Instagram covers a broad range, but it centers on millennials. Pinchs has strong usage across millennials, GenX, and even boomers. Pinchris covers all of the bases. All of the generations use Pinterest. GenX, Gen Z, boomers and millennials. So if your target audience includes adults with purchasing power who are planning future projects or purchases, Pinchs likely offers a demographic advantage. So what does this all mean for your marketing approach? Well, you want to use Pinterest for evergreen long term content that can continue driving traffic and conversions for months or even years. So focus on creating high quality searchable content that answers specific questions or solves a specific problem. You also want to optimize for search intent by researching popular keywords in your niche and incorporating them into your Pin titles, descriptions, or board names. Next, you want to take advantage of Pinterest planning timeline by creating seasonal content about 45 to 60 days before the actual season or event. So, for example, start pinning Christmas content in October and not December. And make sure that you're using Pintras shopping features to their full extent, especially if you're an affiliate marketer or an ecommerce business. So product pins, rich pins, and shop tabs can significantly increase your conversion rates. And do not just repurpose content from Instagram or Tik Tok. You want to create Pintras specific content that's designed for search and planning rather than quick entertainment like on Instagram or Tik Tok. So Instagram and TikTok are powerful platforms with their own unique advantages. Instagram excels at building brand identity and communities while TikTok is unmatched for viral reach and capturing attention quickly. But Pintris offers something different and incredibly valuable. It's a direct line to people who are actively searching for ideas, inspirations and solutions related to your niche and often with attempt to make a purchase for business is focused on driving traffic, generating leads, and making sales, especially through affiliate marketing. And our next lesson, we'll dive deeper into the specific niches that perform best on Pintr. 8. Master Keywords: The Secret to Pinterest: Now I want you to consider some pitfalls that marketers tend to encounter. The first is using too few keywords. Don't limit yourself to just two to three keywords per pin. Instead, you want to incorporate a range of related terms naturally. Now, the second mistake is keyword stuffing. So on the other side of this, cramming too many keywords makes your descriptions unreadable, and they can trigger a Pintos spam filter. Now third is ignoring long tail keywords. These longer, more specific phrases often have much less competition and much higher conversion rate. Now, the next mistake is not updating your research. Pinchers trends change. What worked a year ago might not work now. The next mistake is focusing only on high volume keywords. Now, while high volume keywords are good, sometimes lower volume niche keywords convert better because they're just more specific. Now, I want to talk about one example of a home decor blogger who initially struggled to gain some traction on Pintra. Although her pins were visually very appealing, they were not easily discovered. So after conducting keyword research, she found that instead of using general terms like living room ideas, the audience was searching for more specific phrases like small apartment living room ideas on a budget. And modern farmhouse living room wall decor. That one is a little bit of a mouthful, but these long tail keywords are not something to ignore. After updating her Pin titles and descriptions with more specific long tail keywords, she observed a significant increase in her monthly impressions. So now that you understand the importance of keyword research and you have the tools to find the right keywords, our next lesson will focus on strategic keyword placement. So this is where and how to use these keywords in your Pinterest content for the maximum impact. Remember, effective keyword research is not just a one time task. It's an ongoing process. So as you continue to create content for Pintst, regularly revisit and refine your keyword strategy based on what's working and the current trends that are there. Now let's dive into what makes your content discoverable on this platform. Keywords. Without the right keywords, your pins might not be noticed. When users type in queries into the Pintr search bar, the algorithm scans millions of pins to deliver them the most relevant results. Your pins don't have the keywords that these people are searching for, then they simply will not appear in the search results, no matter how stunning your visuals are. Think of keywords as the bridge connecting your content to people actively looking for it. Without this bridge, there's likely a disconnect between your compelling content and the audience who needs it. 97% of searches on the platform are unbranded, meaning that they don't have any brands associated with the searches. This means that users are searching for solutions, ideas, and inspirations, not just specific. This presents an opportunity for businesses of all sizes to compete on a relatively level playing field through strategic keyword usage. Now, while there's some overlap between Pintris and Google keywords, there are crucial differences that you need to understand. First is the intent differences. Pintris users typically have a discovery or planning intent rather than an immediate purchasing intent. Next is the language style of these keywords. Pintris keywords tend to be more conversational and specific. So, instead of weight loss, Pintris users might search easy, healthy dinner recipes for weight loss or something like quick 30 minute workouts for beginners. Next is the visual focus of Pintras keywords, because they often include descriptors like beautiful K or modern that wouldn't necessarily be used in Google searches. So understanding these differences help you tailor your keyword strategy specifically for Pintas. So that might have been a familiar review. We already went over some of this in prior lessons. Now, let's explore the tools that will help you uncover the right keywords for your Pintra strategy. First, we have the simplest, which might honestly be the most effective tool, and that's Pintrsown search bar. When you type a keyword, Pintst autocomplete suggestions reveal what users are already actively searching for. So, for example, if you type in home office, then Pints might suggest home office ideas for small spaces or home office organization. These suggestions are extremely valuable because they're derived directly from Pinterest own search data. Next, we have another free option, which is Pintris Trent Tool. Pintris Trent shows you the popularity of specific terms this is incredibly valuable for identifying seasonal trends, comparing the popularity of related terms, and planning content ahead of seasonal spikes. This is incredibly valuable for a few reasons. First, you can identify seasonal trends. Next, you can compare the popularity of related terms. And lastly, you can plan content ahead of seasonal spikes. For example, holiday recipes might start trending in October and peak in December. So knowing this pattern will help you time your content perfectly. Next, we have the Pinterest Ad Manager keyword tool. So even if you're not running ads, the Pinterest Ads Manager offers a powerful keyword research tool. So after setting up your Pinterest Business account, what you can do is go to this tool. You can enter in a SED keyword. You can get related keyword suggestions, and you can see the estimated impression volumes of each of these keywords. So this data helps you prioritize keywords based on the potential reach next, we have the Google keyword planner. Well, it's not Pinta specific. The Google keyword planner can really help your research because it tells you a few things. First, it tells you the search volume data. So how many people are searching for this keyword? Next, it tells you the keyword difficulty metric. So this is essentially saying how much competition do you have within this keyword. And lastly, it gives you related keyword ideas. With these related keywords, you can then put them back into the beginning of the process, see their search volume and see how difficult they are, what the competition is like. Just remember to adapt these insights to Pints unique context. You can see what performs well on the Google keyword planner, and then you can put it back into Pintst and see how it compares there. Next, we have specialized Pinterest SEO tools. There's tools like Tailwind and Pints Inspector that offer more advanced keyword research capabilities. So similar to Google keyword planner, you can look at competitor keyword analysis. You also have a bunch of other tools here, like trending topic identification and performance tracking for these keywords. Now, while these are pay tools, they can be more than worth the investment as your Pincher strategy grows. Okay, so how does this keyword research process look like? Let's walk through a step by step process, so this can be a little easier for you. So, step one, we want to start with seed keywords. So begin with broad terms that are related to your niche. If you're a food blogger, then you can start with terms like recipes, cooking, or meal prep. Now, step two, we want to expand by using Pincher search bar. So type each of these seed keywords into Pincher search bar and then not all of the suggested completions. And now step three, we want to analyze our competitors. So look at successful pins in your niche. What keywords are they using and their pin titles, their descriptions or their board names. Now this competitive analysis can reveal some keyword opportunities that you might have missed in the prior steps. So we want to validate our findings here to make sure that we did everything correctly, and we're actually on the right track. So to do this, you want to check your keyword list against pinchers trends to identify a few things. Which terms from your list have the highest search volume? We also want to see any seasonal patterns that you might want to consider. And next, we want to see related terms that you might have overlooked. Now, for step five, this is going to be creating our keyword master list. At this point, we're going to organize our findings into a spreadsheet. And our spreadsheet is going to have four columns. The first is going to be the keywords themselves. Second is going to be search volume or popularity, if that's available. Third is going to be seasonality notes. And number four is going to be content ideas related to each of these keywords. Now, to help you in this process, I've actually attached to this lesson in the resources this entire spreadsheet for you to use for yourself to fill in and help you. Now, this master list becomes your roadmap for content creation. Not all keywords are created equal. When selecting which keywords you want to target, you want to consider a few things. The first being search intent. So what is someone looking for when they use this keyword? I want to make sure that your content satisfies this intent. For example, someone searching how to paint furniture wants a tutorial, not just pictures of some painted furniture. Next, consider the competition some keywords are highly competitive. Look for more specific long tail keywords where it's easier for you to stand out. So instead of healthy recipes, try quick, healthy Mediterranean lunch recipes. Next one is quite obvious, but it's worth mentioning. You want to have some relevance to your business. So prioritize the keywords that align with your product or services. So if you sell wedding stationery, wedding invitation templates is more valuable to you than general wedding ideas. Next is conversion potential. Some keywords indicate higher purchase into. So a search like dog toys for chewers suggests that someone is much closer to making a purchase than another person that's searching cute puppies. 9. Place Keywords to Actually Get Found: Now let's focus on where and how to strategically place our keywords to maximize the visibility on Pintrs. You might have the perfect list of keywords, but if you don't place them strategically throughout your Pintrs content, then you won't be seeing the results that you're looking for. Pintrs algorithm needs clear signals to understand what your content is about. Now, strategic keyword placement provides these signals, helping the algorithm connect your pins with the right searches. Now let's dive into the key areas where keyword placement makes the biggest impact. Your pin title is your first impression, and it's arguably the most important place for keywords, because it's one of the first things that both the Pintrs algorithm and users see. Now, there's a few best practices for you to keep in mind. First, you want to frontload your primary keyword. So what does this mean? This is simply placing your most important keyword at the beginning of your title as opposed to towards the end. For example, healthy breakfast ideas for busy mornings is better than ideas for healthy breakfast when you're busy. Next, do you want to keep titles concise but descriptive? So aim for about 40 to 60 characters here, because longer titles get cut off in the pinches. Next, you want to use natural language. So small bedroom storage solutions sounds better than bedroom, small storage ideas solutions. And next, you want to include one secondary keyword when possible. So, for example, you can have a title that's easy vegan dinner recipes for beginners. See how this title incorporates both vegan dinner recipes and recipes for beginners. Remember, Pintris users are searching for solutions and inspiration. So make your title clear specific and aligned with search intent. So while your pin title grabs attention, your description provides context and gives additional opportunities for you to put keywords. So just as I did for Pin titles, I want to give you some guidance here for keywords in your description. First, you want to include your primary keyword in the first one to two sentences. Now, this is the same idea as the title because Pintrs algorithm gives more weight to keywords that appear earlier in your description as opposed to later. Next, you want to incorporate three to five related keywords naturally. Try to weave in variations and related terms throughout your description. For example, a pin about home office ideas might also include work from home setup, desk organization, and productivity workspace. Third, you want to write for humans first and algorithm second. So your description should always read naturally and provide value. Here, you want to avoid keyword stuffing, like home office ideas, home office setup, home office desk, home office organization. And for the link, you want to aim for about 150 to 200 characters. This length gives you enough space for multiple keywords without overwhelming your readers. Fifth, you want to include a clear call to action. So you can end with a prompt like click to discover 15 home office ideas. Save this pin for your next home renovation project. Here's an example of a well optimized pen description. Looking for small bedroom storage ideas. These 12 clever solutions maximize space in tiny bedrooms without sacrificing style. Perfect for apartment living or small home organization. Click through before and after photos, plus budget friendly tips to implement this week. Notice how this description naturally incorporates multiple keywords while still being readable and valuable. Now, many Pinters marketers overlook the SEO power of board names and descriptions, but they're crucial for discovery. Now, when it comes to board names, of course, I'm here to give you a few tips and guidance for them. First, you want to use clear keyword rich names. So instead of yummy stuff, use healthy breakfast recipes. And number two, you want to be more specific rather than clever. So, modern farmhouse decor is better than home sweet home. Next, you want to consider searchability first. So choose board names based on what people are actually searching for, not what just sounds creative. And next, you want to keep it concise. So aim for about two to four words that clearly describe what your board is about. Now, along with board titles, we also have board descriptions. So in our board descriptions, we want to include about two to three additional keywords. This helps for both SEO because you're going to be putting in more keywords that then can be popped up after people are searching for them. But it also adds a little bit more description and more specificity as to what your boards are about. Next, in these descriptions, you want to explain what users are going to find. So for example, your description could be collection of quick, healthy breakfast recipes under 300 calories. Perfect for busy mornings and meal prep. Next, you want to keep it under 500 characters? Because brief but descriptive is our goal here. So, well optimized boards not only help your pins get discovered, but they encourage users to follow your entire board, and this is going to increase your reach over time. Now, your Pinters profile itself needs keyword optimization to establish yourself as an authority in your specific niches. How do we do this? Well, the first place we're going to do this is in our username and display. So if you can, you should include a primary keyword if it's relevant to your brand. For example, you could have your name Sarah Smith with a line that's dividing it, and then following it, you could say healthy recipes. Or you can have a different approach by having your keyword first and then using By to then connect either your brand name or your name. For example, we could have modern home design by interior elegance. Modern home design being the keyword and interior elegance being your brand. And you could switch this interior elegance for, say, another name. So let's say Alexis. Next, we want to look at our bio or our about section. Here, you want to incorporate two to three of the most important keywords naturally while still explaining what value that you provide. And following this, we have our profile categories. So you want to select relevant categories that align with your content focus. This is super important because a well optimized profile helps Pinterest understand what topics that you're an authority on, which can then boost the visibility of all of your pins. Okay, so we just covered the basics. Now I want to give you some advanced techniques to then enhance your keyword strategy. First, we have the hashtag strategy. Now, while hashtags aren't as crucial on Pints as they used to be on other platforms like Instagram, they can still support your keyword strategy. You want to use no more than two to three relevant hashtags. And among these, you want to include at least one broad hash tag and one niche specific hash tag. And lastly, when it comes to placement, you want to place them at the end of your description. For example, discover 16 stunning living room makeovers on a budget. These affordable DIY ideas will transform your space without breaking the bank. Hashtag home decor, hash tag budget decor. Next, we have Alt text for images. Now, PintriS allows you to add Alt text to your images, which serves both accessibility and SEO purposes. So you want to make sure that you include your primary keyword in this all text. And following that, you want to describe the image accurately. And lastly, you want to keep it concise but descriptive. Now, this really here is a pillar of marketing. It goes beyond Pintris itself. So it's something that you really need to have lasered into your head. Next, we have destination URL keywords. So when possible, include keywords in the URL of the content that you're linking to. Because Pintris considers this destination URL when they're determining relevance. Okay, now on to common mistakes that you should avoid. Number one, just as we covered before, you want to avoid keyword stuffing. So repeating the same keyword unnaturally throughout your description can trigger spam filters on Pinterest. Next, you want to avoid any inconsistencies between your visuals and your keywords. So if your pin shows a chocolate cake, but your keywords focus on healthy salads, then users are going to be confused and they will quickly bounce away from your content. Number three, using only broad competitive keywords. You want to balance high volume keywords with more specific long tail terms where you're going to have a better chance of ranking high. And lastly, we have neglecting to update older pins. Pinterest trends change. So you want to regularly review and update keywords on your older pins to keep them relevant. Now, how do you know if your keyword placement is actually working? Well, lucky for you, I have some indicators to tell you. Number one, we have increased impressions. So this is going to be more people seeing your pins and search results. Number two is higher click through rates. More people are going to be clicking on your pins when they see them. And number three, we have a growth in saves, more people saving your pins to their boards. And lastly, we have appearance in related pins. So your pins showing up as related content to other popular. You might be wondering, where do I see all of this? Well, Pintras Analytics provides you all of these metrics. Allows you to refine your strategy based on what's working and what isn't. Now let's go through an example that implements what we learned in this lesson. As you can see here, we have a full post. Now, the first thing that I want to do and show you is click here what I'm going to tag related topics. And here I want to put in home organization. So I can go ahead and select this second one here. And I can go ahead and select this third one here, which is pantry organization. Now I'm going to click Du. Now let's look at each part of this. So the picture is, of course, organized pantry. Now, looking at our title, it's small pantry organization, 15 genius storage solutions. Now, of course, if this is something that I was actually posting, we'd have 15 photos selected here, but here it's just one, just examples purposes. Now, looking at our description, it says, transform your small pantry organization with these 15 clever storage ideas. Perfect for tiny kitchens and apartments. These budget friendly solutions maximize every inch of space. Includes tips for organizing canned goods, spices, banking supplies. Click for before and after photos, and then I have two hash tags here, which is pantry organization ideas and small space storage. Now, following this, I have a board right here, which is kitchen organization ideas. Now, of course, as I told you before, each board should have its own description. So the description for this board can be something like this. Smart kitchen organization ideas for small spaces includes pantry organization, cabinet storage solutions, and budget friendly kitchen storage hacks for small apartments or small homes. Now notice how the keywords flow naturally throughout every single element of this post while providing still clear value to the reader. Okay, now that you understand where and how to place keywords strategically, it's time to audit your existing Pintras content and implement these strategies. So, start with your highest performing pins and boards and then work your way through the rest of your content. Now, in our next lesson, we're going to explore advanced Pintrs SEO techniques, including leveraging rich pins, using analytics to refine your strategy, and staying ahead of algorithm changes. 10. Apply Advanced SEO Tactics for Faster Results: Now it's time to elevate your pinches strategy with advanced SEO techniques that can significantly improve your visibility and engagement. These advanced strategies separate casual pints users from advanced marketers who consistently drive traffic can generate leads, and create sales through the platform. Let's start with one of the most powerful yet underutilized techniques. Long tail keywords are longer, more specific phrases that visitors are more likely to use when they're closer to making a purchase or when they're using a voice search. They might have lower search volume individually, they often convert better because they capture users with specific intent. But how do you discover these effective long tail keywords? Well, first, you want to start with PintrsGuided search? So type a broad keyword like home decor into Pintra search bar, and you'll see colored bubbles with related terms. These colored bubbles are essentially the long tail keyword suggestions directly from Pints. Another option you have is analyzing the Pinters search dropout. So, as you type, PintriS has an auto complete feature that suggests popular searches. Now, these are gold mines for love tail keywords. Another strategy that you can use are Pintris Trends Dot. You can check which specific terms are trending in your niche, and then you can identify longer variations that are gaining momentum. So for example, instead of targeting weight loss, which is highly competitive, you might focus on easy weight loss meals for Bssima or 30 minute weight loss workouts for beginners. Okay, now, this next comment is important because a distinct benefit of long tail keywords is that they allow you to rank for multiple related terms simultaneously. So a pin that's optimized for modern farmhouse kitchen ideas on a budget will likely also rank for farmhouse kitchen ideas, modern kitchen ideas, and budget kitchen ideas. Now, as you can see, this crossover can really be invaluable. So your PintersPfile itself is a powerful SEO tool that many marketers overlook. So I want to go over some advanced profile optimization techniques that you really should take advantage of. Number one is having a keyword rich business name. So you want to add your primary keyword to your business name, but of course, you want to do it naturally. So, this is the same thing as I said before. For example, Sarah Smith with a line and then say healthy meal prep recipes. Or you could have that primary keyword first, then followed by your name or business separated by the word B. So modern home design by interior Elegant. This helps Pinterest immediately understand your niche and expertise. Next, I want to cover strategic board organization. You want to organize your boards in order of importance with your most keyword optimized and high performing boards at the top. Pitrus gives more weight to these prominently displayed boards when determining your accounts relevance specific to searches. Next is the hidden board strategy. You can create secret boards to test new content before making it public. This allows you to refine your approach based on what works best without affecting your public profiles performance results. Next is completing all profile sections. So you want to ensure that every section of your profile is complete. So this includes your website URL, your location, and about section with keywords, of course, and a profile picture with keyword rich all text. This is because PinchSt rewards these complete profiles with better visibility. Okay, now moving on to ichPNs. RichPNs are perhaps the most underutilized advanced SEO technique on Pinterest. They automatically sync information from your website to your pins, providing additional content and making your pins more engaging and informative. So there are four types of rich pens, and each one of them offer their own advantage. First, we have artifulPins. So these display the headline, author, and description from your blog post. These ones are perfect for content marketers and bloggers, as they establish authority, and they provide more context to these potential readers. Number two is product Pins. These ones showcase real time pricing, availability, and where to purchase. These ones are essential for ecommerce businesses because they update automatically whenever you change prices or availability on your website. Number three, our recipe pins. So these ones display ingredients, cooking time, and serving information. These ones are, of course, ideal for food bloggers and cooking sites because they provide immediate value to the users. And number four, our app pens. These ones allow users to download apps directly from Pinterest. Of course, these ones are perfect for app developers that are looking to increase their down. So when it comes to setting up these Rich Pins, the process does require some technical implementation, but it is well worth the effort. So first, you want to add metadata to your website using something like opengraph or schema.org Markup. Next, you want to validate your Rich Pins using PintRS validator tool. And third, you want to apply for Rich Pins through PinterRS. Approved, all of your existing and future pins from your validated URLs will automatically convert to rich Pins, giving them an immediate SEO boost. Rich Pins often see engagement rates that are reported to be as much as 70% higher than standard pins because they provide much more context and value to the users. To truly master Pintrs SEO, you need to leverage analytics to refine your strategy continually now, while Pinterest built in analytics provide useful insights, consider these advanced approaches. First, do you want to track pin performance by keyword. So create a spreadsheet to monitor which keywords are driving the most impressions, clicks, and saves for your PIs. Next, you want to analyze your competitors pens. So you could study high performing pins from your competitors to identify patterns in their keyword usage, design elements, and the content that they're doing. Next is implementing UTM parameters. So by adding a UTM parameter to your Pints URLs, these track pinchers traffic much more efficiently in Google Analytics. So this allows you to see which pins drive the most valuable traffic. A next is setting up conversion track. So you can install the pinchers tag on your website to track specific actions that users take after clicking on your pins, such as signing up for your email list or making a purchase. So by consistently analyzing the data, you can identify which keywords, pen designs, and content types drive the most valuable traffic and conversions, allowing you to double down on what works. So as we know, Pinteress users often research for seasonal content months in advance. So an advanced SCO technique is to create an optimized content ahead of these seasonal trends. So to take advantage of this, I recommend this strategy. First, you want to create a Pinteress content calendar. So you can plan seasonal content about 45 to 60 days before the actual season holiday or event. And, of course, we're going to be using Pinters trend data. So you can monitor when specific seasonal keywords start trending and then align your content according. And, of course, because of the cyclical nature, these seasons are going to come back around again. So you should repurpose and refresh your seasonal content. So you're going to update old seasonal pins with new images and refresh keywords to give them a new life each year. Now, this ensures that your content is always going to appear in people's search results. So how and when you distribute your pins can significantly impact SEO performance? There's a few strategic pinning approaches I want to tell you, Bill. Number one is interval pinning. So instead of pinning all of your content at once, you want to spread it out over time. And tools like tail end could really help automate this process. Next is the board boomering technique. Pin content to your most relevant board first, and then after a few days, pin it to related boards. Now, the great thing about this is that it creates multiple opportunities for your content to be discovered. Next is the group board strategy. This is where you identify enjoying high quality group boards and unique. These can significantly expand your reach if they have engaged audiences. Next is fresh Pin priority. So although you can have evergreen content on Pintrs, its algorithm still favors fresh pins. So to leverage this, you can create multiple pin designs for the same content to leverage this preference. Okay, I know I just gave you a lot. But the most successful Pintris marketers don't just rely on one or two of these techniques. They implement all of them in a cohesive strategy. So, to take this step by step, start by conducting thorough long tail keyword research, and then you can optimize your profile and boards around these keywords. You can follow this by implementing ich pins to enhance your content value and use advanced analytics to continually refine your approach. Now, in the next section, we'll explore how to design pins that convert well. Pins that not only rank well in search, but also drive clicks, saves and ultimately conversions for your business. 11. Craft Scroll-Stopping Pinterest Designs: When it comes to Pinterest success, your visual design choices can make or break your performance. Unlike other platforms where algorithms or networking might give you an edge, Pinterest is fundamentally visually first. It's where people come specifically looking for beautiful, inspiring imagery. Now, let's break down the essential visual design principles that will help your pins stand out and convert. First, we have the perfect Pinterest aspect ratio. Pinterest has a very specific preference when it comes to image dimensions, and getting this right is extremely important. Ideal aspect ratio for PintresPins is two to three. This typically translates to dimensions of 1,000 pixels wide by 1,500 pixels tall. This vertical format is widely used on the platform for good reason. It's optimized for mobile viewing. This is where 85% of Pintris activity happens. So it maximizes your visual real estate in the Pintris feed. Number two, it prevents your pins from being cut off or truncated. Three, it's perfectly sized for mobile scrolling. And lastly, Pintris algorithm tends to favor pins with this ratio. Now, using other dimensions isn't necessarily wrong, but they simply don't perform as well. Horizontal images get lost in the feed, while extremely tall images like one to three or longer might get cut off and require users to click to see the full image. And this just adds friction to the user experience, which is not something that we want. So if you want your pins to convert, start with the right canvas size. It's the foundation that everything else built upon. Now, color choices on Pintris aren't just about aesthetics. They actually directly impact how users perceive and interact with your content. Pintrit own research shows that certain color strategies significantly outperform others. For example, high contrast pins get approximately 40% more repins than low contrast images. This is because they stand out in the crowd and feed and are easier to process fish. Also, vibrant colors generally outperform muted tones. Studies show that pins with moderate to high color saturation receive up to three times more repins than desaturated images. Color palette coherence matters as well. Pins with two to three dominant colors tend to perform better than those with many competing colors that create visual confusion. So when selecting your color scheme, consider both your brand identity and your emotional response that you want to invoke. Red and orange convey energy and urgency. Blue evokes trust and reliability. Green suggests growth and freshness. Purple communicates creativity and luxury. And yellow radiates optimism and clarity. The Pintos algorithm also recognizes and categorizes images based on dominant colors. So your color choices affect not just human psychology, but how the platform distributes your content. Now, many high converting pins include text overlays that communicate value propositions, benefits or call to action. So when adding text to your pins, follow these principles. Limit your fonts to a maximum of two complimentary typefaces per pin. One for your headline and one for supporting text is ideal. Using too many fonts creates visual chaos and appears unprofessional. And next, you want to prioritize readability above all else. Beautiful, but legible script fonts might look elegant, but if users can't quickly read your message, then your conversion rate will definitely suffer. San Serafonts like Montserrat, Oswald, and OpenSands perform exceptionally well on Pinterest. And yes, I'm here to tell you that size does matter. Your main headline should be large enough to read at a glance, especially on mobile. Supporting text can be smaller, but it should still be easily readable without having to zoom in. Next, you want to create contrasts between your text and background. The most effective approach is to use a semi transparent overlay behind the text that appears over busy images or to place text on solid colored sections of your pin. So for best results, you should keep your text concise. The research shows that pins with one to two lines of text, which is about six to ten words tend to perform way better than text heavy designs. So remember, you're creating a visual hook. You're not writing an essay. Now beyond the fundamentals of ratio color and typography, several design elements consistently appear in high converting pins. Clear focal points guide the viewers eyes to the most important part of your pin. So this could be your product, a compelling image, or your headline. Pins without a clear focal point create confusion and lower engagement. And visual hierarchy organizes information in order of importance. So your design should naturally lead the viewer through the pin in a logical sequence. So this is usually image to headline to then supporting details. And white space or negative space is not wasted space. It's breathing room that makes your content more digestible, because cluttered pins overwhelm viewers and they reduce comprehension, which is the last thing that we want. Branding elements like your logo or consistent visual motifs will help build recognition over time. So these are good to include. Place these elements subtly, typically at the bottom of the pin so they don't compete with your main message. And on this note, visual consistency across all of your pins can also help build brand recognition. So while each pin should be unique, maintaining consistent colors, fonts, and styling across your Pintres presents strengthens your visual identity. Now, let's put these principles into action with a simple framework for creating high converting pins. Start with a 1,000 by 1,500 pixel Canvas, which is our two to three ratio. Then select a high quality relevant image as your base. Next, apply your brand's color palette and make sure that there's good contrast. Following this, add a clear benefit driven headline in a readable font. Next, include supporting text if needed, but keep it minimal. Now for our pen ultimate step, add your logo or brand element subtly, usually in the bottom corner. And lastly, ensure all elements have sufficient breathing room. Remember that Pinterest is both a search engine and a visual discovery platform. So, your pin design needs to be eye catching enough to stop scrollersPfessional enough to build trust and clear enough to communicate value instantly. The visual design principles that we've covered, aspect ratio, color psychology, typography, and layout form the foundation of high converting PintrisPins. And our next lesson we'll explore how to implement these principles using practical tools like Canva and tailwind Create, making the pin creation process efficient and scalable. 12. Use Canva to Create Beautiful, Clickable Pins: Okay, now it's time to get into some actual design and creating a pin on Canva. So, Canva is a great platform to do this because they have templates and they have a very easy UI for you to go ahead and get the hang of. Now, I've done my fair share of graphic design, and Canva is one place that I always come back to. I've used Adobe Photoshop for so long for years, and I've gotten quite good at using it, but oftentimes I'll still come back to Canva because it's so simple and so easy to use. Okay, but now let's actually go ahead and get started and creating a pin. So to do so, all we have to do is we can come here to more. We can select social media, and then we can scroll all the way to the end, and we have a Pinteress template for us. A PintrsPin in the two to three ratio. We see right here that it's 1,000 by 1,500 pixels. So we can just select it to enter right into it. Okay, so now, as you can see, we have a few different pin templates. It's kind of already provided for us. So we can go ahead and search anything that we want. But I think we can go ahead and start with something simple like this. So this is something that I think has all the kind of necessary elements that you should have in a pin. One thing that people tend to overlook in their pin designs is having a call to action within the pin. So, this call to action right here, if I were to use this, I would probably select it, and I can go ahead and increase this font size to make it a little bigger. Alternatively, I could also grab it from here to enlarge it. And then we can just grab and drag to reposition it within the pin. So I like this pin design because as I said, it has the necessary elements that we want. It has this call to action. Another thing that I would also like to have is one kind of picture that's going to be describing what it is that our brand is going to be selling or promoting or whatever, and it has some kind of headline text. So here, if this was going to be related to our brand, we have how to start a travel blog. And we have image here that is going to be at least relatively relevant to that. And we have this big call to action. The one thing that's missing from this that I probably would add would be some kind of branding. So this could either be done by a kind of consistent brand image, which I think you should have. But alternatively, which I think should also exist alongside this kind of consistent brand image, would be a logo. So you could have a logo or website either here in the bottom corners. You could have it in the top corners, or it could even be something that is going to be a little bit more in your face, but something that still obviously kind of works and integrates well within your pin design. But as you can see, this is something that I can easily kind of use and manipulate. So I can go ahead and select this, and this selects the background image. And what I can do is click Delete, and then I can go ahead and find whatever image that I want, and I can go ahead and drag it in to use it. Now, one thing that I do recommend that you try to veer off from is going to be generic stock footage. Oftentimes Pinterest has seen these generic stock images before. And then what that will do is going to hurt your kind of reach within the Pinterest SEO, because it sees this as kind of inorganic content. It sees this as something that they have seen on their app before. They're not going to kind of push you out as well as you would hope. So I always recommend that you would have some kind of original brand image right here that you took or that you know is something that is not going to be present on Pinterest already. Let's go ahead and go back here into the design and we can go ahead and scroll and look at some other templates. Again, one thing that I do recommend that you have is a set of about ten templates that you're going to go ahead and reuse. Now, this is mainly because what you want to have on your Pintres is a consistent kind of brand image on the platform. The other kind of use for this of having your templates is because you want to make this process of posting pins and creating pins, something that is going to be fast and is not going to be taking too much time, at least on that creative stage. But on Canva, as we can see, we have essentially an infinite amount of these templates that we can go ahead and. So when it comes to actually deciding how we're going to design our templates, you know, we have so many options right here already at our disposal. So I would still like what I would recommend on this is actually getting the same amount, you know, about ten different templates and kind of shifting all of them to have the same kind of so not in a graphic sense, of course, but in a kind of style sense. So we want to make sure that we would say, we're going to use this template, and we want to have all of ours kind of surrounding this. We want to make sure that the rest of them kind of look similar in their design. They'll have these rounded edges that this typography here, the font is always going to remain the same. And we also will have a relatively consistent image of having our website or our branding always being in the same spot and the colors that we use on the pin as well. So more things just on the canvas specific end, kind of aside from the Pintra if we look at this, we're able to adjust a few different things. So I can come here to transparency, and as you can see, we can change this box to be completely transparent or fully opaque. We can have it set like that. We can do different things with the spacing alignment of text. We're also able to change the color. And if we have some kind of element that we have added in here, so say I put in this image here, and I want to have a different background. This blue background, say, isn't working for me. What I'm able to do is come here to this background remover, and as you can see, it just took it off. So then I'm able to add another image that is going to go. Let me go ahead and demonstrate that for you. So I'm going to go ahead and grab this piece, and I'm going to put it right here. So this background, I don't know if I would actually use this in creating a pin. What I can do is shift it here using this kind of swivel tool. And right now, as we can see, it is covering almost everything. So we don't want this to be the case. First, I'm going to enlarge this. And what I can do now is I can right click on it. I can go to layer, and then I can click Send to Back. And then I'm going to come here and I'm going to see show layers. And as we can see, this image right here is the background. So, this one is not going to be something that's going to be ideal in this. It's not going to be ideal in this because we don't want this covering our subject here. So we can actually fix this, though. Even though it is the background and this is going to be the base layer, what we can do is come here to these three dots and I can click Detach Image from Whiteboard. And then I can go ahead and enlarge her so she fits however I want her. Let's say, I'll put her here, but I don't want her covering my text. So I can go here and I can click Send Backwards. I can click Sent to back, but I want to go ahead and pull her up. So I can grab here and I can move just like this. So, as you can see, there's a lot of functionality that we have within Canva, and a lot of it is just going to come with time and you using this soft but once we are done with our pin, to exploit it, it's going to be super simple. All you have to do is come up here to share, and then we can click Download and we can download it. Or alternatively, if you have your Pinterest already connected, you can go ahead and select Pinterest here, and then it will go ahead and get you into actually posting this. So there you have it. This was an overview on Canva and how we can use it to create stunning pins. 13. Automate Your Scheduling & Posting With Tailwind: And this lesson, we're going to talk about one of the most overpowered companions to your Pinterest marketing strategy. And that is tailwind. Now, I tend to be quite excited when we go over these softwares, because a lot of them have made my life so much easier and I think are of something that's going to be great value to you guys. But I'm not exaggerating when I say tailwind is probably the best of the bunch because what it does is it not only helps us optimize the things that we are already doing, but it makes the entire process so much easier and quicker. First, we are going to start off with the kind of main thing of tailwind, probably what many people know it as, and that is a PN scheduler. Now, of course, in this lesson, we're going to go over much more than just that, but kind of what it's always been known for is its pin scheduling tool, and this one is going to be something that can help you quite a bit in optimizing the times in which you are going to be scheduling your pins, but there's so much more to go over than just this. Okay, so the power in the Pin schedule tool is what tailwind has, as called Smart schedule. Now, the Smart schedule, the kind of power of this, is that it analyzes based on your followers on your Pints and all the data that it has from Pintrs as to what are the best times a day for you to go ahead and post. So, as you can see, it has all of these optimal times for honestly, infinite. So we get to see so we get to see that here today we have 9:08 P.M. It is the only other time today if I want to post that it recommends me to do so. And then we have tomorrow, Friday, April 11, it gives us three more times. And then Saturday, there's four times, and on Sunday, we have five times to choose from. Alright, so now we have to go ahead and upload a pin. Now, to do that, we can go ahead up here and click Upload Pins if you already have one downloaded. And also, you could use their AI function in generating a pin. But we're going to go over that later. For now, I'm just going to go ahead and select this image right here. This is something I just quickly downloaded from Canada. And we are able to download multiple pins and select multiple pins to then schedule them. But for now, I'm just going to go ahead and select this one. So I'm going to click Create Pin, and now I'm going to just go ahead and add a quick title and description to this. Okay, so now I just went ahead and did a quick little pin title and description for this. Example, Okay, so I just went ahead and finished the Pin title and description just for this quick example pin. So as you can see, this is kind of the same layout as we'll see if we're going to be uploading this into Pintst. We have this title here, we have the description, and we're also able to link in a website for when people click on our Pin for them to be redirected. And lastly, we also have the option to save it to any one of our boards. So when you create your tail Windcal, you're going to connect it with your pints, and then you're going to be given the option to do all of these things. Alright, so I went ahead and added it to my products board, and then I can just go ahead and click schedule here. And as you can see, it is now put into my first slot here. So it is now going to be the pin that is going to be posted closest to my current slot. So right now it is 326, and this is scheduled for 9:08 P.M. Now, say I wanted to post a different day, and I have multiple pins here, and I want to kind of have them spread out among the week or month. Well, to do this, it's super simple. All I have to do is grab this pin, and I can drag it wherever. If I want it here, Monday, April 14, I can put it there. If I want it tomorrow at 3:38, I can put it there. Or if I want it on Sunday, I can put it here. So this Smart Schedule tool is super simple. And honestly, there's no reason as to why you shouldn't be doing this, because if this has data that you don't have, if you're not very, very conscious about what your best times to post are, then using a tool like this to kind of help you and guide you is going to be super useful, and it's a kind of edge that you can get where otherwise you wouldn't have that. Okay, now we're going to be moving into honestly my favorite part about tailwind, and that is going to be this create. Now, now what's super cool about this Create tab is that you can go ahead and put in any of the kind of pin designs, any of the basic photos that you are going to be using, and you can input them right here, and then it's going to create a bunch of pin designs, a bunch of pin templates that you can then choose from. And from there, you can go ahead and edit the text, here we have the title text that we can input ourselves and we can put in the typography, the font, and then we can also change our color palette. And lastly, we have our branding. So before I show you this kind of function in its fullest form, I want to show you the brand settings. Right here on the top, we are able to put in our brand information. So all of the pins that it creates for us are going to have our colors, our logo. It's going to have all of this business information, so we don't have to add it afterwards. Okay. But say you have all of this filled out and you want to actually go ahead and start creating this pit. Well, as I said before, you can put in these photos, and you can edit these things. You can edit the text and the color palettes. But one thing that is super cool about this is say you have a blog or you're making a Pinterest post about a blog. You can go ahead and put in that blog URL right here, and then it's going to go ahead and scrape the blog for all of the photos that are within it and the content that's within it to then create a pin from just that blog URL. So let's go ahead and show this in action. So the blog that I'm going to use as an example here is going to be this one right here. It's gonna be from last year, it's the 62 best products of 2024, according to Beauty Taste Makers. And this is just because this is going to be a common kind of niche within Pintras. This is women's fashion and beauty. So all I have to do is come up here to the link, click copy. Then we're going to move over into tailwind. I just have to come right here and click Paste. So as you can see, immediately, this all auto filled with all of the images that come from this blog, I can show you if we move back in here. If we scroll down, we see this right here, we see this image, this image. We see all of this. And if we go back into tailwind, these are the same things that we see as well. Now, next thing that I want to point out is we can look at all of these right here, and we can see that it even pulled the title of the blog right here and had the text on all of these Pintrs templates for us. So let's go ahead and say we want to use this product right here. I can then drag it in. Say, we want to use multiple here. So I'll grab this one and this one as well. So now, as you can see, it has all of these ideas, all of these templates for us. There's so many here that we can go ahead and choose from. And once we see ones that we like, we can do more than just take it as is and post it. We're then able to come over here and click Edit. And I can edit this just as it was any kind of graphic design software like Canva. I can drag this text to go anywhere I want. I can grab these elements to edit their color. I can do the same thing with the background with the framing elements. All of these I'm able to now edit within this tailwind. So let's go ahead now and go back to our design gallery because there's a couple more things I want to point out to you here. So, here, after putting in all these photos and has this text for us as well, what we can also do is change the photo count. So right now, I uploaded three photos for it to use. It's not filtering to use any specific amount of photos here, as we can see, there's two right here. We have three in this one. This one, there's five, so two of the slots are not used, and here it's just one. So what we can do is filter it to be one photo. And then and it'll be making one design using only one photo per design. So, as you can see here, there's a bunch of different options that we can go ahead and choose from. And like I showed you before, we can also go inside them and edit them to our liking. So now let's move over here into this text section. So I can now edit this text to be whatever I want and have this apply to all of these. So let's say I want to make this to be a little bit more keyword friendly. So I can go ahead and change, first off, this title here in Beauty Insiders, because that's not going to help us in our keywords at all. And then I can go ahead and take consider these as well, and I can go ahead and rename this. So 62 best beauty products of 2024. So these ones are pretty decent designs. Maybe with this kind of specific niche and just showcasing these products, it doesn't do the very best that it could with, say, a different niche. But I think these are super valuable at the bare minimum to just give you some kind of inspiration as to what you can do. But more than just that, what we're able to do now is we can select multiple of these pins. So I'm going to go ahead here and continue selecting. Continue selecting. And let's select this one as well. And then I can go ahead and review designs. And then from this point, I can go to schedule to schedule all of these. So just think about all the time it takes you to manually create pins. Well, here, this is doing all of this for us. And just imagine that you have a blog, in your blog, you're going to be doing this affiliate marketing. Here, you can make so many pins for this one specific blog that you have. You can make ten different pins for one blog, and you can post them over the course of a month or even across the entire year. And with these, you have an infinite amount of designs. So Pinterest isn't going to be looking at your designs and saying, I've seen this before, and therefore, shadow band you or you're not going to be put out as to much people as you would before. You're not going to have any of those problems here. You can consistently push out your blog, and you can get many, many, many affiliate sales from this. So now I'm back here in these selected posts. So let's go ahead and click Ghost schedule. We're going to select your Pinterest account here, and I'm going to click Confirm. So now we are here where we were in the beginning of this lesson, and now all we have to do is add these titles and descriptions to all of these. Now, one thing that can be super helpful if you go ahead and upgrade your account is this ghostwriter right here. So this ghost writer, as I selected it, it's going to first ask you, what are you posting about? And once you put all the information that you need here, then it's going to generate with AI your title and your description, both going to be as keyword optimized as possible. And if not, a lot of times, you can just do these small tweaks to each one to kind of make them just more keyword polished. So let's go ahead and put informational content about this. 62. And then from this point, what you can do is add keywords or phrases. So let's say we have some specific products here, mascara, blush, toner. And each one that you put in, you can then hit Enter, and then they are going to be their own keyboard. And you can even put long tail keywords here that it will also take in as well. And lastly, we also have this call to action. So it can be click on this pin to see them to see them Oh. Bam. So then all you have to do from this point is click generate Pin details. And then it's gonna go ahead and do so. So as you guys can see, it has a pin title and a description for this one specific pin. So now what it did is generate us three different variations of this. But one thing that you can see if you look up here is that with the AI credits because this is going to take one AI credit right here, generating content will cost you one AI credit. You can go ahead and this is a little sneaky workaround. But instead of using this one credit for only this one post, as we can see, there's three different variations here. So what we can do, if we want to be a little sneaky, is we can save the first one to use on this post, and then we can go to the second one and we can copy it and say, paste it in our Notes app or whatever. We can copy both the pin title and the description and do the same for this last one as well. So once we click Save details here, we can then paste in the other bits right here to our other two ones. So instead of having to use three AI credits to do this, we used one to generate three. And then just as I showed you before to schedule them, we just have to add to our board, and then we can also add to multiple boards if we want. But then we just click Schedule, and just as before, it put it in my most recent slot, and we can drag it around to put it anywhere else that we want. And the same will apply to these next two as well. So there you have it. This was our overview of tailwind, and I think by now, you can see how valuable this can be to your strategy. 14. Write Pin Descriptions for Virality: When it comes to Pinto success, most people obsess over their pins visual design, and rightfully so. But there's another crucial element that many people overlook, and that's the pins description. Now, a compelling pin description isn't just filler text. It's a powerful tool that can be used to significantly boost your SEO, increase your visibility, and drive more clicks and conversions. And this lesson we'll explore exactly how to craft pin descriptions that work as hard as your visuals do. Let's start by understanding why pin descriptions are so important. First, they're essential for Pinterest SEO. As we know, Pintst functions as a visual search engine, and the algorithm relies heavily on text to understand what your pin is about. Without a well optimized description, even the most beautiful pin might never be discovered. Second, descriptions provide context. While your Pins image might capture attention, the description helps users understand exactly what they'll get if they click through. Third, drive action. A strategic call to action in your description can be the difference between someone simply admiring your pin and actually clicking through to your website. Pintri'sown data shows that pins with complete keyword rich descriptions can receive up to 30% more engagement than those without. That's a large difference that directly impacts your traffic and your conversion rates. Now let's break down the key components of an effective pen description. Number one is strategic keyword placement. Now, keywords are the foundation of Pintst SEO. They help the algorithm understand and categorize your content, making it discoverable to the right audience. So start your description with your most important keywords. Pintrist gives more weight to words that appear at the beginning of your description. For example, if you're promoting a vegan chocolate cake recipe, then begin with something like vegan chocolate cake that's rich, moist, and dairy free. Use a mix of broad and specific keywords. So include both general terms like chocolate cake and more specific long tail keywords like easy vegan dessert recipe. And avoid keyword stuffing. Your description should read naturally and be helpful to users, not just a list of keywords that's just strung together. Next, you want to focus on compelling benefit driven copy. After capturing the algorithm's attention with keywords, you need to capture the user's interest with compelling copy. It's one of the old adages of sales, focus on the benefits and not the features. Instead of just describing your content as is, explain how it will help the reader. For example, rather than a guide to email marketing, try master email marketing to double your open rates and grow your subscriber list faster. And to supplement this, use sensory and emotional language. Words that evoke feelings or sensations can make your descriptions much more engaging. Crispy, luxurious, heartwarming, or stress free are all examples of words that create strong mental images. Want to be specific and credible. So include specific details. So numbers or statistics when possible. For example, learn seven proven strategies to increase your conversion rate by up to 32% is much more compelling than learn how to increase your conversion rate. Now for the third part of this, we have a strategic call to action. Every high converting pin description should end with a clear call to action. So be direct about what you want your users to do. For example, click to download the free template. Read the full tutorial or shop the collection now. These are all clear instructions. Next, you want to create urgency when appropriate. So phrases like limited time offer while supplies last or get it before it's gone can encourage immediate action. But you want to make sure that you're not over using you want to be truthful when you are. Next, make the value obvious. Your CTA should clearly communicate what the user will get. So click to Discover ten tips or save this recipe for your next dinner party. These all tell the user exactly what to expect. Now we're going to go into the optimal length and formatting. So Pints allows up to 500 characters for descriptions, but that doesn't mean that you should always use all of them. Instead, you should aim for 150 to 300 characters. This length is typically enough to include your keywords and compelling copy without overwhelming your reader. You want to make sure that you're also using line breaks strategically. So breaking up your text makes it more scannable. So consider using a structure like keyword rich opening sentence, benefit statement and then call to action. And you can include relevant hashtags at the end. Like I said before, while, hashtags aren't as crucial on Pinterest as they used to be on Instagram, adding two to three relevant hashtags at the end of your description can still provide an additional SEO boost. Now, what are some examples of some high converting pin descriptions? Well, let's look at some examples across different niches. So I want to show you a couple examples here in Pintrest. For this one, I have a recipe pin. Easy, 30 minute vegan pasta primavera loaded with fresh spring vegetables. Perfect for busy week nights when you need a healthy, delicious dinner without the fuss. Gluten free option included, click for the full recipe and meal prep tips. Hashtag vegan recipe easy, hashtag quick dinner. Next, we have a fashion pin description. And this one I wrote ten capsule wardrobe essentials for spring 2025 that mix and match perfectly. Build a minimalist closet that looks expensive but fits any budget. These versatile pieces will transform your style, shop the guide now, hashtag, capsule wardrobe, hashtag, Spring Fashion. Next, I have a home decor pin. And this one reads small living room organization ideas that maximizes space without sacrificing style. These clear storage solutions work in apartments, tiny homes, or any compact space. See all 12 transformations and get the exact products. And lastly, we have a business or marketing. Instagram real strategy that grew in account by 15,000 followers in 60 days. Learn the content formula, posting schedule, and engagement tactics that reportedly tripled conversion rate. Download the free template now. Okay, so that was a quick overview of Pin descriptions in different niches. And we're going to come back at the end of this lesson to do another example description. But for now, I want to go over common mistakes that you should be avoiding when creating your own descriptions. First, you should never duplicate the same description across multiple pins. Even for similar content, you should still vary your descriptions to avoid looking spam to Pintrs algorithm. And of course, you shouldn't just focus on keywords. You need to also focus on humans because while SEO is important, your description should still read naturally and appeal to actual users. And you want to make sure that all of the URLs that you ever have in your description are always updated. This one's an obvious one. If you're going to have URLs, you want to make sure that they're always functional. And next, another mistake is neglecting to test different approaches. What works on one audience might not work for another. So you should test different description styles and monitor your analytics to see what exactly performs the best. Several tools can actually help you in crafting the most optimized descriptions. Number one, of course, our good old faithful Pintris search bar. Here, just as we always use it, you can just type in the keywords related to your content and you can see what Auto fills. And whatever autofills here are popular search terms that you might want to consider including in your description. Next is Google Keyword Planner or Uber suggest. These are both tools that can help you identify relevant keywords and their search volume. Next, of course, we have Tailwinds keyword finder. Tailwind is specifically designed for Pints. You can always find relevant keywords in that platform. So now here's a simple formula that you can follow to implement on your descriptions. First, in the beginning of our description, we have our primary and secondary keyword in the first sentence. Following this, you want to have one to two sentences describing benefits or key features. Next, a clear call to action, and lastly, two to three relevant hashtags at the end if you want to include them. Now for our final example description, bullet journal setup for beginners with simple weekly spread ideas. Learn how to organize your life, increase productivity and reduce stress with these minimal layouts that take minutes to create. Click for a complete step by step guide and free printable templates. Hashtag bullet journaling, hash tag planner ideas. So your pin descriptions are a powerful tool that can significantly impact your Pinta success. By incorporating strategic keywords, compelling copy, and clear call to actions, you can create descriptions that not only help your users find your content, but also convince them to engage with it. Our next lesson we'll explore how to use rich pins and video pins to further improve your engagement and conversion rates. 15. Unlock Rich Pins to Add Instant Authority: Alright. Now, in this lesson, we're going to be talking about everything rich pins. So we've already kind of discussed what rich pins are and how they can kind of benefit us in having them enabled on our Pinterest profile. So first here, we have recipe rich pins. This is one of them. Now, if I come over here, we have article rich pins. Now, lastly, here we have product rich pins. So each one of these have their own benefits. So firstly, with our recipe rich pins, if we're clicking on any of these, then we get to see that there are ingredients listed. And again, the benefit of rich pins is that they are going to be connecting to our website, connecting to our domain. And we don't have to put in any of this information manually because it will automatically be pulled from our website and had and hosted here on Pinterest. And any changes that we make on our website are then going to be reflected in our pins, so we don't have to come back and edit these changes ourselves. So now if we go ahead and look at these article rich pins, then we get to see the benefit that they give us. And that's the fact that they're immediately going to have the article head title here and description from our article, from our website. And another good thing about these rich pins is that when someone else posts something from your article, from your blog or website or whatever it may be, then your account is always going to be listed there, and it's always going to be cited with the credit, so people can go ahead and follow you. Now, lastly, we have these product rich pins. So as you can see in these product rich pins, we get to see the price of whatever product is being showcased. And along with that, we also get to see some product details. So, again, if you're going to be making any changes to the product price or details description on your website, then they are going to be reflected here in Pinterest without you having to do any extra step. Okay, so now, how do we actually set these rich pins up? Now, I'm going to give you a couple different examples with a couple different websites. So we're going to be going over how to do this with Shopify with how to do this with Squarespace, and how to do this with WordPress. So, first off, we are going to start off with WordPress. So let's go ahead and get into a WordPress account. Oh. Okay, so now we are here in WordPress. So from this point, all you have to do is come over here to your plug ins on this left panel. And what we want to search up is Yost SEO. We don't want this premium version. We don't need all that. All we need is the basic one. So Yost SEO, and we have it right here. It's for free. So all you have to do is go ahead and install this. And once you go ahead and install this, you're going to be good to go. Because with Yost SEO, the entire reason why we are downloading this is to enable the metadata on our site to be read by Pinterest. And Yost SEO, simply by downloading it is what makes this possible. And this is essentially what we are going to have to do on all of our sites, we have to make the metadata on our site available and viewable by Pinterest. So if you have a Wordpress, all you have to do is download Yost SEO, and then you're going to be good to go. And from that point, whenever you're going to be creating a pin, all you have to do is put that specific pin. So say you have a specific blog about how to make some chicken sliders, then all you have to do is grab that blog specifically and the link to that blog and then put it into your Pinterest when you are going to be posting your pin. Then it's going to have all the rich pin bells and whistles. Okay. Okay. Now it's time to move on to Squarespace. So let's go ahead and do that and I'll come right back to you. Okay, now I'm in a Squarespace blog, and from this point, all we have to do is when you're here on your website, you just come down here into settings. Then we're going to come up here into third party tools, then connected accounts, click Connect account, and then you can go ahead and connect your Pinterest account. So as you can see, it'll just come here to a site like this, and then you just click give access. So now that we see it's connected, all you have to do from this point is say, we're going to come to this blog post, and then you would just get the link to this specific blog post, and when you're going to be making a Pinchs blog about this, it will then have all the rich pin information from that. Okay, now, lastly, we have Shopify. And now, to connect a Shopify account, instead of going within Shopify, we're going to go in our Pintrs Business account to do this. Okay, so now we are here within our Pintrs Business account, and to link into our Shopify account, all we have to do is come to this page, which first, we're going to click this Drop Down when you're in your business account. And then you're going to click Settings, which is then going to bring you to settings, and then you have to come down here and click claimed accounts. And then all you have to do is connect it right here. So you can install the app and you can follow all of the things that it says, and that's going to be your main way to do your rich product pins. Okay, so there you have it. This is a quick tutorial about how you could go ahead and set up these rich pins to make your life a whole lot easier, but to also increase your conversions on Pinterest. 16. Put It All Together: Design to Conversion Flow: Son, we're going to focus on implementation. So how to experiment, maintain consistency, schedule effectively, and analyze our results so we can continually improve our Pintas performance. Even with all of the best practices that we've covered, there's no one size fits all approach to Pintra success. What works for one brand or niche might not work for another. So that's why experimentation is crucial. AB testing, sometimes called split testing is a systematic approach to finding out what resonates best with your audience. It's personally one of my favorite ways that we can go ahead and exp. So here's how to implement this effectively on Pinterest. Well, first, you want to choose one variable to test at a time. But to get clear results, we only want to change one element between our different split test versions. So this change can be our main image, our headline, our color scheme, our call to action wording, or our pin description. So once we decide on what we're going to change, we now want to create two versions of our pin. So design these two pins that are completely identical except for that one variable that we're testing. Example, our pins will have the same images and the same text, but the color schemes are going to be different. Then following this, we're going to publish both of these pins on the same day. This is because we want to minimize any time based variables. So we publish them both on the same day and to the same boards. We're going to keep everything consistent, except for the one variable that we're testing. So publishing them on the same day just ensures that they have equal opportunity for exposure. And next, we do not want to rush things. We want to give the test sufficient amount of time. Allow for at least one to two weeks for this data collection because Pinterest is a slow burn platform. So content is going to take time to gain traction sometimes. So after we wait, it's time to analyze our results. Here, you want to compare the key metrics that you should be looking at on all of your pins. So impressions saves, click through rates and determine which version performed better. And after two weeks, they might discover that the action shot, so the image of someone actually eating the food drives 30% more clicks. So this is then going to inform their future pin designs by having more people into their pin. That's a beauty of split testing because although we're going to be split testing these on individual pins, the lessons that we gain from these individual split tests can inform our decisions in any future pins that we're going to be creating. So next, we want to have a testing schedule because our experimentation in optimizing our pins should be an ongoing process. Well, we want to run about one to two tests per month. Because when it comes to posting these nearly identical pins to our profile, we don't want to overdo it and risk triggering Pintra span alert system. Next, we want to document our findings in the spreadsheet. And from these findings, we're going to find patterns, and then we want to apply these insights to our future pin designs. And lastly, to bring it all together, we want to gradually build a playbook about what works for our specific audience. The goal is not to test forever. It's to develop a reliable formula that you can scale. Now, while experimentation is important, consistency in your visual branding helps build recognition and trust with your audience. So something that we can implement here to help us build this brand consistency are pin templates. You should develop a set of about three to five pin templates. And each of these should incorporate your brand colors, your preferred fonts, your logo placement, and a consistent layout structure. These templates will become your foundation, and they'll allow you to create pins quickly while maintaining a cohesive look to your brand. And you can create these templates super easily in Canva or tailwind create as we discussed in previous lessons. So again, for maximum recognition, you want to standardize these elements across your pins. First, your color palette. So you want to use the same three to five colors consistently. Next, your typography. So this is going to be sticking to your chosen headline and body text fonts. Next, your logo placement. So you want to position your logo in the same location in every pin. Typically, this is going to be in the bottom corner. And lastly, you want to maintain a visual style. So this is going to be consistent photography or some kind of illustration this consistency does not mean that all of your pins should look identical. Think of it more as a family resemblance that helps users recognize your content as they're scrolling through Pinterest. Okay, now, I told you how often you should experiment, but how often should you post? Well, Pinters rewards consistently. So rather than pinning sporadically, you should develop a regular posting schedule. The research suggests that the ideal posting frequency on Pintris for new accounts is about three to five pins per day. For established accounts, it's ten to 25 pins per day. Now, don't let this amount scare you, because when it comes to the quantity of these, it's really mostly important to be consistent. And quality is typically much more important than the quantity. So it's better to post three high quality pins daily than 15 mediocre ones. Doing all this manually is, of course, going to be a hassle. Now, posting all of these daily pins manually is obviously going to be a hassle. So you can use tools like Tailwind later or Pints Native scheduler to help maintain this consistent presence without requiring these daily manual pinning. So when using these scheduling tools or when doing it manually, there's one thing that you're always going to want to do, and that's going to be batching your content creation. So you want to set aside a dedicated time, maybe weekly, maybe monthly, but this is to create multiple pins at once and then schedule them for gradual release. Next, when it comes to posting these, you want to leverage optimal timing. And most scheduling tools offer smart schedule features, and these just suggest the optimal time that you should be posting based on when your audience is most active. And next, you want to recycle your best content. Tools like Tailwind SmartLoop allow you to automatically repin your best performing content. Does this at appropriate intervals, and it helps to extend the content's lifespan. Next, you want to mix fresh and existing content. So in for a balance of about 40% new pins and 60% repins of existing content to maintain a steady flow without overwhelming yourself. A practical approach is to dedicate about two to 3 hours each month to create a batch of pins and then spend 30 minutes weekly scheduling them across all of your boards. So, creating and scheduling the pins is only half the battle. I've said it before, and I'll say it again. Truly optimize your pincher strategy, you need to regularly analyze performance and adjust accordingly. So first, you want to look at impressions, how many times your pins were shown. Next, is saves, how many users saved your pins to their boards. Next is click through rates, so the percentage of impressions that resulted in clicks. Number four is outbound clicks. So this is the number of clicks to your website. And lastly, fifth is the engagement rate. So this is combined saves and clicks divided by the impressions. Now, of course, throughout this course, I've been telling you that you must analyze your pins, but simply knowing that this is something that you have to doesn't make it very easy to implement if you don't have a strict schedule that you're going to abide by. So you should establish a regular cadence for viewing your Pintrs performance. Now, the important thing here is to have a consistent schedule. As I've said before, consistency is key. But what I recommend is breaking it up into three groups. So you'll have a weekly check, you'll have a monthly check, and you'll have a quarterly check. So your weekly check is just going to be a quick check of top performing pins. So you can see what's doing well and you're going to implement that to your pins moving forward. Next, you have your monthly. So this is going to be a comprehensive analysis of all of the metrics on all of your pins. And then you have your quarterly check. So your quarterly check is going to be more of a strategic review and planning for the time ahead. So all of the metrics and things that you've gathered from those monthly checks are then going to go into plans for your quarterly checks. So when analyzing your results, you should use this four step framework. So first, we're going to be identifying pattern. So look for commonalities among your top performing pins. Do they share certain colors, topics, or posting times? Next, eliminate your underperformer. If certain pins are consistently underperforming, then stop repinning them and then focus your energy elsewhere. Next, you want to double down on your winners. So when you identify high performing pins, create variations of that theme and then repin them more frequently. And lastly, you want to apply these insights to your future content. So use what you learned to inform your content calendar, and then pin designs going forward. So, for example, if you notice that pins about budget travel consistently outperform luxury travel content, then you might want to shift your content mix to include more budget friendly topics. To implement everything we've covered, follow this practical checklist. Number one, you want to set up your testing framework. So decide what variables you want to test and then create a testing calendar, and then establish how you're going to be tracking these results. Next, you want to develop your brand templates. So create three to five pin templates and Canva or tailwind, and then document your brand guidelines. So you're going to have one little book that's going to have your colors, your fonts, your logo placement, and whatever kind of style that you want to have consistent across all of your pins. And next, you want to establish your content calendar. This is going to be determining how often you're posting, what you're going to be posting. So you're going to be planning your topics and keywords, and then you want to schedule your batch creation sessions. So this is going to be scheduling them within whatever automatic scheduler that you have or a schedule for yourself, so you know when you are going to be scheduling these pins manually. Next, you want to configure your analytics tracking. So make sure that you have your Pintrs analytics set make sure that you have Google analytics to track your website traffic and create a dashboard or a spreadsheet for tracking any other metrics. And lastly, you want to schedule regular review sessions. So like I said, what I recommend you do is your weekly, monthly and quarterly checkups. So the weekly ones are going to be quick checks, your monthly ones are going to be deep dives, and then your quarterly ones are going to be strategic adjustments. Now, the practical implementation of high converting pin strategies is not about perfection. Then, it's about progress. So start with what you know, test what you don't, and then continuously refine your approach based on the real data that you're seeing. In our next section, we're going to focus on how to leverage Pints specifically for affiliate marketing. So you're going to be turning your optimized pins into reliable revenue stream. 17. StaPinterest Affiliate Marketing 101: Comes to monetizing your pinchers presence, affiliate marketing stands out as one of the most effective strategies. Before we do that, we have to define what actually is affiliate marketing. Well, at its core, affiliate marketing is a performance based business model where you earn commissions for promoting other companies' products or services. Here's how it works. First, you join an affiliate program like Amazon Associates, Share Sale, or directly through brands. Second, you receive unique tracking links to these products. And third, you share these links on your Pinchs through these engaging pins that you're creating. And when someone clicks your link and makes a purchase, you earn a commission. So it's essentially a win win arrangement. Businesses get more sales and you get paid for driving those sales without having to create any stock or ship the products yourself. So why is Pinterest so perfect for affiliate marketing? Well, as we've covered, Pinterest isn't just another social media platform. It's fundamentally different in ways that make it incredibly valuable for affiliate marketing. It's a visual search engine, not just social media. Now, this difference is significant for affiliate marketers. When people go on Instagram or Facebook, they're typically looking to connect with friends or to be entertained. But when people come to Pinterest, they're actively searching for ideas, inspiration, and more importantly, products to buy. Like I told you before, 97% of searches on Pinterest are unbranded. This means that users aren't looking for specific brands, but they're open to discovering new products that solve their problems or fulfill their needs. Now, this search based discovery creates the perfect environment for introducing affiliate products. So let's talk about the Pinterest audience and why they're so valuable. 83% of weekly Pintris users have made purchases based on the content that they saw from brands on the platform. And Pinters users spend 40% more per month than non users and have 39% higher incomes. And over 50% of users view Pinteress specifically as a shopping platform. Oh, these aren't just casual browsers. These are people that are actively looking for things to buy. That's why Pinters users are seven times more likely to say that it's the most influential platform in their purchase journey compared to other social medias. One of the most powerful aspects of PinterS for affiliate marketing is the longevity of your content. Unlike posts on other platforms that disappear from feed within hours, PINS can continue driving traffic for months or even years. There have been instances where pins from two years ago have started driving significant traffic and affiliate commissions again. This is something that's much different than platforms like Instagram or Tik Tok. Now, this longevity means that your efforts compound over time. This creates a sustainable affiliate marketing engine that does not require consistent content creation to maintain. Now, understanding who's on Pints helps you tailor this affiliate marketing strategy much more effectively. Now the platform has over 450 million monthly active users worldwide. And while the platform is traditionally female dominated with about 70% being female, and then the 30% being male, this is changing. Mal users are growing steadily. Now, it may or may not be surprising that 70% of users fall between the ages of 18 to 34. 18-24, there's 32%, and then 25-34, it's 38%. And about 40% of Pinterest users have household incomes that are over $100,000. So these demographics align perfectly with many affiliate programs, especially in niss like home decor, fashion, beauty, travel, and lifestyle products. So, of course, not all product categories perform equally well on Pinterest. Based on current trends, these Nisha show particularly strong affiliate marketing potential. First is home decor and DIY. Pintris is synonymous with home inspiration, making furniture, decor items, and DIY supplies naturally fit. Next is fashion and accessories. So style focused pins drive significant traffic to affiliate fashion products. Next is beauty and skin care. So tutorial style pins that show beauty products generate very high conversion rates. Next, we have health and fitness. So workout plans, fitness equipment, and wellness products perform exceptionally well. Next, we have travel gear and destinations. So, travel planning is huge on Pintas. So creating opportunities for affiliate links to booking sites and travel accessories are huge. Although you might not have the most volume of people booking trips from your affiliate links, just think about the commission. When people are paying for a trip, when they're booking something through your affiliate link, it's typically going to be them spending thousands of dollars. So that commission that you get from there from that one trip is going to be equal to you selling, I don't know, let's say, 50 products of some other individual product, which doesn't cost that much. Next, we have cooking and kitchen products. So these can be recipe pins that seamlessly incorporate affiliate links to ingredients or some kind of kitchen tools. The visual nature of these categories makes them perfect for Pintrisimage focus platform. Pintris offers some distinct advantages over other affiliate marketing channels. So compared to blogging, Pinchst has faster traffic generation, less content creation required, and it's more visually driven. Blogging does have its benefits because this one is going to be used for more in depth content. So this is going to be better for complex products, and there is a higher SEO potential when it comes to blogging. Now looking at Instagram. So PinchSt has longer content lifespan, and it's search driven discovery, and there's clickable links in all of the pins. Now, Instagram is for more personal connection. It's better for influencer marketing, and it's limited to one link in a Bo unless you're using a Linktree. Now looking at Facebook. So Pinterest has a higher purchase intent than Facebook, and it's more positive browsing experience, so there's less competition. Now, Facebook has a larger user base. So there are more targeting options for ads, and it is better for community built. Now, to succeed with affiliate marketing on Pinterest, you'll need to follow this fundamental framework. First, you want to choose your niche based on your interests and Pinterest high performing categories. Next, you want to join whatever relevant affiliate programs that offer products in your niche are. Again, Amazon is always a great choice for this. Next is things that we've already went over. So you want to make sure that you already have your Pinterest business account, and you want to make sure that you're designing compelling pins that showcase off your affiliate products in some engaging way. And of course, we're going to optimize our pins using our strategic keywords, and we're finally going to be tracking our performance and then refining our approach when we need it. Now in the upcoming lessons, we'll dive deep into each of these steps, showing you exactly how to implement them for maximum results. 18. How to Become an Amazon Affiliate: And this son, I want to show you just how easy it is for you to sign up through Amazon's affiliate program, so you can put affiliate links within your newsletters or blogs. Now, looking at the length of this video is exactly how long it can take you to actually go ahead and do this yourself. So it's a super easy process, and the first step to it is going to be coming to Google and searching Amazon affiliate program. And the first thing that we're going to want to do is come here to this Amazon Associates Link, and we're going to go ahead and click it. We are going to be brought to this page. Now, depending on where you are in the world, if you want to be doing a Amazon affiliate program within the US, so having affiliate links to US Amazon products, then you have to make sure that you are going to be at the right location at the right link. So if you are in the UK, then you want to make sure that you're doing this within the UK Amazon or if you're in India, you want to do it through Indian Amazon. Basically, that's just one thing that you're going to have to look out for. And if you don't know what you want to do, for the most part, I would say just default to Amazon US because that's going to be the one with the widest reach. So, once we are here, we're going to go ahead and click Sign Up. Now, for the first step of this, it's basically going to be saying to whom should we issue these payments. So if you already have an Amazon account, then it's going to list everyone on your account with all of the shipping addresses associated with them. So the name and shipping address. Now, if you don't, you could go ahead and come here and you can insert all of this information yourself. What Amazon is going to be doing is going to be issuing a check to whoever you put right here. So you want to make sure that the name is going to be your name because obviously, if it's a check, then for you to be able to cash this check, it has to be your exact name. And you want to make sure that this address is also your address because again, this is going to be a check. So it's going to be mailed to someone, and you want to make sure that this is going to be coming to you, so you're going to be able to cash this check. So go ahead and insert all this information, and it should take just a few minutes. So go ahead and insert all this information, and once you're done, we're going to go ahead and click next. Okay, now we're in the next step of this. So this is going to be basically asking to verify some website or mobile app that is going to be associated with you, so Amazon can kind of verify that you are going to be using this affiliate program in a correct place. So for your website, you can go ahead and put the website that's associated with your blog or your newsletter. But also it could be something as simple as a social media link. So it can be a link to your Instagram or it could be a link to your YouTube channel. Now, for us, I'm going to go ahead and put in the blog that we created with beehive, our tailored tech tips beehive.com. And then all I have to do is click Add, and then that's all you need. Here in this section, you just have to put at least one thing. So at least one website or mobile app, and then we can go ahead and click Next. Now it's going to ask us what our preferred Associates store ID is going to be. So this is going to be what is going to be listed in the affiliate link that we are going to be putting out there and that people are going to be clicking. So it's not too important as to what we're putting here, but you can put it basically just the name of your business or something that's going to be recognizable. Again, it's not going to be something that many people are really going to be paying attention to, but I'm going to go ahead and just put tailored tech tips. And then here, you can just go ahead and do what it says. Tell us about the content that you create and you can describe your newsletter or your blog or whatever. So I'm just going to go ahead and say, I have a newsletter that discusses the latest AI and Tech News. So then, which best describes your content? And I could just click Blog, select How did you hear from us, and then anything. Word of mouth. And then go ahead and do this cap show. And we're going to go ahead and click Finish. So it's going to say, congratulations. And essentially what it's telling us here is that we're going to have access to the affiliate program, but in the meantime, Amazon Associates are going to kind of verify our profile, but we're able to go ahead and start going with this. So I'm going to do this right here, click later and entering our payment and tax information. And then it's going to take us now to the dashboard of our affiliate program. So as you see right here, if this is going to be something that you're going to be implementing right as you create it, you are going to have to fill in your tax information for this to be something that's eligible for. You can see right here, we have a kind of dashboard of how much money we've been making with our affiliate links. So hopefully, as your newsletter grows, you're going to be seeing this graph go up up and up. So once you have this affiliate account created and it's associated with your primary Amazon account that you use, it's immediately going to be integrated with this thing called Sit Stripe. And to see Sit Stripe in action, we're going to have to actually move on to Amazon. As you can see, now that we're here on Amazon, we see Sit Stripe right here. So this is basically what is going to give us the links for everything that we are going to be promoting in our newsletter. So let's go to an example product. So now that we're here in this Amazon Echo Dot, we get to see right here. We have to see an important information, which is going to be our commission rate. So when somebody buys this, which is a $50 product, we can expect a 4% commission back, which is roughly going to be about $2 for each purchase that's going to be made of this Amazon Alexa. Now, how do we actually get the link to put into our newsletter? Well, it's super simple. All we have to do is come up here, click Get Link. Make sure our store ID is correct, as I see right here, tailored tech tips, and then all we have to do is copy this link and we could do a short link or it could be a full link, but as you can see, as I scroll down here, these full links are pretty long. So there's really not going to be much benefit for you to do a full link unless you have some specific one yourself. For the most part, I'll always just go ahead and do this short link, and then we can copy it and then put it anywhere. And then I'm going to go ahead and open a new tab here. I can paste this in. As you can see, this link is going to take us directly to this page. Obviously, because it's our affiliate program, we're not going to be able to get an affiliate commission from this, but if this was bought from someone else's, then you would get this affiliate. So there you have it. That's how simple and easy it is to set up your own Amazon affiliate program. And when you're going to be talking about any products on your newsletter, there's really no point to not have this affiliate program, because even if you're not going to be focused on hard selling these products, if you are going to mention something, there's no reason why you shouldn't just go ahead and put a hyperlink so whenever you mention it, you can just highlight that little part. Say you're talking about an Amazon Alexa because of some AI tools or some kind of experience that you had. You could just go ahead and hyperlink that thing. So when people see that, they can just click it, and then it'll automatically have that affiliate link, and it wasn't any hard sell or anything that was annoying. Right now, what you're doing is profiting off of the convenience because you just linked it right there, and all they had to do was click on text or whatever in your newsletter to then go straight to the product to buy it, you then just get that easy couple dollar commission from it. 19. Drive More Clicks to Your Affiliate Pins: So far in this section, we've covered how to find profitable niches and properly integrate affiliate links. Now it comes the crucial part, actually driving traffic to these pins so they convert into commissions. Now, having beautiful pins with perfect affiliate links doesn't matter if nobody ends up seeing them. Now, let's address that problem with some effective traffic driving strategies that are specifically designed for Pinterest affiliate marketing. Before we dive into specific tactics, let's understand what makes Pints traffic unique. Pinters users have higher purchase intent than users on most other platforms. We already know this. They're looking for ideas, products and solutions, and not just scrolling mindlessly for entertainment. So they're not just browsers, they're buyers. But to tap into this high value traffic, you need a strategic approach. So let's explore the most effective methods. The first one is going to be creating a strategic landing page funnel. Now, while you can link directly to the affiliate products, creating a landing page as an intermediary step often produces significantly better results. So this is what I was talking about in the prior lesson about having indirect links versus direct links. But if we're doing this indirect linkage, how should we actually structure this landing page to make it as effective as a funnel as possible? Well, your pin should promise a specific benefit or solution. For example, you could have seven time saving kitchen gadgets that actually work, or another one could be the perfect minimalist wardrobe essentials. So now, when the users click on your pin, they're going to arrive at a focused landing page that delivers your Pins promise while incorporating your affiliate products naturally. For example, if your pin is about kitchen gadgets, then your landing page should first provide genuine value by explaining why each gadget is helpful. It should include high quality images or videos of the product. Should address some common objections or questions about the product, and it should incorporate your affiliate links contextually. The key is to make the landing page truly useful, not just a thinly disguised sales page. The more value you provide, the more likely visitors are to trust your recommendations and to actually click your affiliate links. So in regards to the implementation of your landing page, first, you should just keep the design clean and focused and avoid any distractions. A continuation of this, you want to ensure that your page loads quickly. So don't have too many things on the page that is just going to be slowing its loading down time because we want this page to load and ideally under 3 seconds. Next, you want to make your affiliate links stand out with clear call to action buttons. Also, you should have social proof, like reviews or testimonials about the products. And lastly, of course, you need to optimize your page for mobile users because most Pints traffic comes from mobile devices. Many successful Pinters affiliate marketers report conversion rates two to three times higher when using a landing page versus linking directly to the product. Now, that landing page was all talking about our first strategy. Now onto our second one, which is leveraging lead magnets to build a subscriber base. While immediate affiliate sales are great, building a subscriber list allows you to promote multiple affiliate products over time. A lead magnet is something valuable that you offer for free in exchange for an email address. So here's how you implement this strategy. Well, first, you want to create a Pintraspecific lead magnet. So, you want to develop a lead magnet that complements your affiliate products. So, this could be a checklist that's related to your niche. For example, this could be a home office setup checklist. Or a mini guide or cheat cheat. So like a five minute skincare routine guide. Or lastly, it could be a template or printable. So, for example, this could be a meal planning template. So, you want to be designing your pins specifically for your lead magnet. So, create pins that highlight the benefits of your lead magnet rather than directly promoting these affiliate products. Now, when someone subscribes, so they give you their email for the lead magnet that you give them, you then want to send them an automated email sequence that provides value while naturally incorporating your affiliate recommendation. Now with this strategy, we're kind of inching our way into newsletter marketing. And obviously, this is an entirely different world, which is why I actually have an entire course dedicated to this newsletter marketing. So if newsletter marketing is something that you want to get into, then you can check out the last lesson in this course. But now continuing this overview, for example, if your lead magnet is a home office checklist, then your email sequence might include three emails. The first one will obviously be delivering this promise checklist. Now, in the next email, you could show tips for organizing a productive workspace. Of course, in this email, you could also include some affiliate links to some storage solutions that you're talking about. Then in the third email, you could then offer some ergonomic advice with affiliate links to recommended chairs or desk accessories, of course. Now, this approach creates a sustainable traffic engine where Pints feeds on your email list, and your email list drives affiliate sales over the long term. Now onto the third strategy, which is going to be harnessing the power of Pinch while organic traffic is valuable, Pintas ads can boost your results. The platform's advertising system allows for precise targeting based on interests, demographics, and even specific keywords. But when should you implement the Pintra at strategy? Well, you want to consider implementing it when you have some pins that you've tested organically, and you know that they already convert very well. Or you could be promoting some time sensitive offers or seasonal products. Or maybe you want to reach a specific audience segment quickly. Perhaps you've entered a competitive niche and you just need visibility. So when it comes to setting up effective Pinteress ad campaigns, for affiliate marketers, these ad formats typically perform the best. For simple but effective product focus campaigns, standard pins work the best. If you want to demonstrate some product in action, then of course, you want to use the video pins. And lastly, if you want to showcase multiple products or features, then the KerSLPin will be the best opt. Now we have to go over a few targeting strategies. First, we have interest targeting, and this is going to be reaching users based on their demonstrated interests. Next is keyword targeting. So this is going to be showing your ads when users search for specific terms. And lastly, audience targeting. So this is going to be creating a lookalike audience based on your website's visit. Now, questions that I always get when dealing with ads is, how much should I spend? Well, you want to start with a small daily budget. So this is around five to $10 a day. This is just to test performance, and then you can scale it up once you identify some winning campaigns. Many successful Pintos affiliate marketers find a return on ad spend of about three to one or better is actually achievable for well optimized campaigns. For instance, some affiliate marketers in the home D Corniche have reported spending about $300 on Pints ads that generated over $1,200 in affiliate commissions. That's a four times return on investment. Now for our Penn ultimate strategy, which is creating themed board sequences. Pintris algorithm favors accounts that create a cohesive user experience. So by organizing your pins into strategic board sequences, you can guide users through a journey that naturally leads to your affiliate products. So first, this is going to entail creating a series of boards that follow a logical progression in your niche. And then you want to pin content to each board in a strategic order, and throughout these pins, you want to include your affiliate pins throughout the sequence. So, for example, if you're in the home improvement niche, then your boards can look something like this. So your first board can be titled Home Renovation Inspiration. And this is going to contain mostly non affiliate content. Now, your second board could be planning your renovation. So this is going to be a mix of content with some affiliate tools. Now, your third board could be essential tools for DIY projects. And this is going to be, of course, now a higher concentration of affiliate products. And lastly, for the fourth board, it could be titled Completed home transformations. And then this is going to be showcasing results using your recommended products. This approach builds trust before presenting affiliate offers, and it works with Pintos algorithm to increase your visibility. Okay. Now for our final strategy, and it's going to be leveraging Pints communities and group boards. While less powerful than they once were, group boards and communities can still help extend your reach, especially when you're first starting out. So how do you find these relevant group boards? You can use tools like Pin groupie to find active group boards in your niche. Second, you can look for boards with a good follower to contribute a ratio. And lastly, focus on quality over quantity. A few engaged boards are better than dozens in active one. Now, when it comes to joining Pinterest communities, you should search for communities that are related to your niche. And when you're in them, you should actively participate by sharing valuable content, not just your affiliate pins. And lastly, you want to see the community rules about promotional content because you don't want to get kicked out and then potentially banned. Now, the key is to be a valuable contributor first and an affiliate marketer second. Group boards where members only draw promotional pins without engagement typically perform quite poorly. Now, the most successful Pinterest affiliate marketers do not just rely on one traffic strategy. Instead, they combine multiple approaches into one cohesive system. First, you want to make sure that you have high quality pins for your affiliate products. Second, you want to develop landing pages that provide value while featuring your affiliate links. Third, you can offer lead magnets to build your email list. Fourth, you can use Pints ads to amplify your best performing content. Fifth, you can organize your content into strategic board sequences. And lastly, you can participate in relevant communities to extend implementing this system, you create multiple pass for users to discover your affiliate content. And this obviously is going to maximize your traffic and conversion potential. 20. Get Started with Pinterest Ads: Now, Pinchs might not be the first platform that comes to mind when you think about digital advertising, but that's about to change. Now, by 2025, Pinterest has evolved into one of the most powerful advertising platforms available to marketers. And there's a good reason for that. Let's start with some insightful statistics that show just how significant Pinterest has become. Pinterest advertising revenue is projected to reach $4.2 billion by the end of 2025. That's a 17% growth from previous years, which tells us that advertisers are increasingly recognizing its value. But revenue numbers only tell part of the story. What makes Pints truly special is how people use it. Unlike other social media platforms where users scroll mindlessly through the content, Pinchs users come with intention. This is why Pints functions more like a visual search engine than a traditional social network. Now, this is all things that we've went over, but it's still worth mentioning again, as to what makes this powerful for advertisers. Like we've said, there's a very high purchase intent on Pintros. 89% of Pintros users utilize the platform specifically for purchase inspiration. Even more telling, 47% of people log in with the explicit purpose of shopping. And as a result of this, there are superior conversion rates on Pinters as compared to other platforms. Pints ads deliver a 10.17% conversion rate compared to just 2.43% on platforms like Facebook and Instagram for similar campaigns. Now, that's more than four times higher. And Pinchs ads are 2.3 times more cost effective per conversion than other social media advertising platforms. So what does this mean? It means that your marketing budget simply goes further. Now, also understanding who uses Pintris helps explain why it's so effective for certain businesses. Like we went over before, two thirds of Pintris users are female. Though, male usership continues to grow each year. The platform has 70% of its users between the ages of 18 to 34, while Gensi is increasingly joining the platform. And what's particularly valuable about the income demographic is Pintris reaches 40% of US households that are earning over $150,000 annually. This makes it more than well fitted for brands in luxury, home, beauty, and lifestyle niches. Now, Pinterest occupies a unique position in the digital marketing landscape. Since users come to Pinterest specifically looking to discover new ideas and products, creating a natural environment for brands to introduce themselves is something that naturally occurs. Unlike some social platforms that can be filled with negative trolling content, Pinterest maintains a generally positive atmosphere focused on inspiration and aspiration. Another thing to consider in this conversation is the long content lifespan. Because while posts on other platforms might disappear from feeds within hours, Pinters content can continue driving traffic for months or even years. And lastly, another thing that we're very familiar with is the visual dominance of Pintras. This makes it particularly attractive to marketers, because the platform's visual nature makes it perfect for showcasing products in a way that feels natural rather than intrusive. 21. Know Your Options: Types of Pinterest Ads: Our last lesson, we introduced PintriS as a powerful advertising platform with unique advantages for marketers in 2025. Now let's dive into the different ad formats that are available and explore when to use each one for maximum impact. So promoted PIs are the foundation of Pints advertising. They're the most basic and versatile ad format on Pinterest. Are essentially regular pins that you pay to boost for greater visibility. So a few things make them quite effective. First, they look and function like organic pins. The only thing that differentiates them is a small promoted label. And once shared or saved by users, they lose the promoted label and they continue to circulate organically. And lastly, they also appear in users home feeds, search results, and category feeds. So these promoted pins work best when you want to increase your brand awareness, drive traffic to your website, promote blog content or lead magnets, or to launch new products or collections. For example, a skincare brand might use a promoted pin featuring their new vitamin C serum with a clean, bright image and text overlay saying transform Del skin in two weeks. His simple format conveys the message clearly while blending naturally with the organic content. Now onto video pins. So this is going to be capturing attention and motion. Video pins use motion to grab attention as users are going to be scrolling through their. This can be particularly powerful for storytelling or demonstrating some products in action. Now, some key features about video pins. They autoplay silently as users scroll, and sound is optional if they click on it. So keep this in mind when you're creating these because if there's any audio that you actually need them to hear, whether it's dialogue or something else, you should have caption. Next, they can range from 4 seconds to 15 minutes in length, and they're also available in standard width or Max width, which spans over the entire feed on mobile. Now, video pins excel in a few different categories. First, if you want to demonstrate how a product works. Second, if you want to tell a compelling brand story. Third, a before and after transformation. And lastly, a tutorial or how to content. So a fitness brand might use a 15 second video pin showing a quick workout routine that can be done at home with no equipment. This immediately demonstrates the value while showcasing the brand's expertise. Next is Carousel ads. So Carousel ads allow you to feature multiple images or videos that users can swipe through all within a single ad. So you're able to include two to five images in a single pin. And each image can have its own title, description, and destination. Lastly, users can swipe through to explore different products or aspects of your offering. Carousel ads are ideal in a couple situations. Number one, featuring multiple products from a collection. Number two is showing different angles or color options of a product. Number three is walking users through a step by step process. And lastly, you can use them for telling a sequential story. An interior design business might use a Carousel ad to showcase a room transformation. Each card showing a different stage of the makeover process, ending with the final result. Next, we have shopping ads, and these ones are specifically designed to drive e commerce sales by connecting users directly with the products that they can purchase. They include real time pricing and availability information. They'll also feature a direct link to a product page for immediate purchase, and they can be created automatically from your product catalog. And lastly, they include a shop button that signals clear purchase intent. Shopping ads come in several different formats. First, are product pins. This is going to be a single product ad with detailed information. Next, you have collection ads, and this one features a hero product with related items below. And lastly, you have a shopping carousel. So this is multiple products in a swipable format. Now, shopping ads work best in a couple situations. First, if you want to drive direct ecommerce sales. Second, if you have a product catalog that you want to promote. Third, if you're running any seasonal promotions or sales. And lastly, if you want to highlight any best sellers or new arrivals that you. So a Boutique clothing store might use shopping ads to showcase their summer collection, with each pin featuring accurate pricing and availability information with a direct link to purchase right from the store. Next, we have idea ads, and they're also sometimes called showcase ads. And these ones are Pinterest's newest and most interactive ad format. And these are designed for immersive brand experience. There's a few things that make these unique. First, they're multi layered card based formats where users can then swipe through the different elements. And then each card includes its own outbound link, and you're able to combine images and text for a very rich experience. And it also allows users to save the individual elements or the entire collection. So as I told you before, these ones are great for creating immersive brand experiences. They also work well for sharing comprehensive how to content. You can also use them to feature multiple aspects of some larger concept. And lastly, they encourage deeper engagement with your brand if you execute it correctly. Here, a travel company might use an Ida ad to showcase a destination, and the cards can feature accommodations, activities, restaurants, and travel tips, all of them linked to a relevant booking page. So, of course, choosing the right format depends on your campaign goals. If it's brand awareness, then promoted pins and video pins work well to introduce your brand to new audiences. If it's consideration, then carousel ads and idea ads excel at engaging users and encouraging them to learn more about your offering. It's conversions, then shopping ads and product pins are optimized for driving specific actions like purchases or sign ups. Or if it's simply video views, then video pins are obviously going to be designed to maximize view count and completion rates. And lastly, if it's catalog sales, then shopping ads directly connect users with your product catalog for immediate purchase. Now, the most successful Pintres advertisers do not just limit themselves to one format. Instead, they're going to test different types to see what resonates best with their audience. For example, you might start with promoted Pins to build awareness and then re target engaged users with shopping ads to drive conversions. Or you could use video pins to demonstrate a product, and then you can follow up with carousel ads showing different variations. In our next lesson, we're going to walk through the step by step process of setting up your first Pinterest ad campaign. 22. Target the Right People with Pinterest Ads: In our previous lesson, we walked through how to set up a Pinters ad campaign from scratch. Now let's dive into what truly makes Pinters advertising powerful. It's targeting capabilities. PinterS actually offers some of the most precise targeting options available to advertisers today. And what makes these options particularly effective is that Pints users are already in a discovery mindset. When you combine their intent with the sophisticated targeting of Pintris, you see crazy conversion rates. So as we know, Pinteress is a visual search engine. The first kind of targeting that PintrS offers us is keyword targeting. And this lets you connect with these active searchers at the exact moment of interest. And this keyword targeting can be broken down into three ways in which PintrS offers different keyword match options. First, we have a broad match, and this one reaches users that are searching for a wide array of related terms. And this is going to be the kind of widest umbrella search targeting method. Next, we have phrase match, and this one targets searches that contain the exact phrase that you are going to be advertising for. And lastly, we have the most precise method, which is exact match. And this only shows your ads to the exact keyword matches that are being searched. So, for example, if you sell handmade ceramic mugs, then you might target broad match keywords like coffee cups or kitchen gifts. If you're using a phrase match, then terms like handmade mugs would have your ads pop up. If you want to go as precise as possible and go with an exact match, then the keywords that will make your ad appear are ceramic coffee mug. Now we have to discuss search intent optimization. So this is going to be grouping keywords by search intent. Someone searching how to style a coffee table has different intent than someone searching by coffee table decor. The key here is thinking like your customer. So what would they type when they're looking for your products or solutions like? Should start with about 20 to 30 relevant keywords per ad group, and then you can refine based on the performance that you see. Next, we have interest based targeting. So interest targeting allows you to reach the users based on the topics that they regularly engage with on Pinterest. This is going to be targeting individuals on Pinterest, based on the data that Pinterest has on these individuals. Pinterest categorizes their user's interests based on their pinning activity, their board creation, and search behavior. This creates an especially powerful way to reach these people because they don't have to necessarily be actively searching for your topic specifically. Instead, all they have to do is have demonstrated interest in that related area. So, for example, a fitness apparel brand might target users that are interested in workout routines, healthy eating, athlesia fashion, or yoga and meditation. The beauty of interest targeting is that it helps you reach people earlier in their decision journey. So they might not be searching for women's running shorts yet, but their interest in fitness content makes them a relevant audience. Now for a sidebar tip on this, you should be combining multiple related interests to create a more defined audience. So instead of just targeting something broad like Home Decor, you might want to target users that are interested in both minimalist design and Scandinavian interiors for a more specific reach. Because in marketing, we want to be tailoring our messaging to a very specific subgroup, especially when we're spending money on these ads and we want them to convert. We want to have tailored messaging that's accompanied by a tailored targeting strategy. The next strategy, building on the last, we have demographic targeting. So this is going to be refining your audience. While Pinterest users base is diverse, demographic targeting helps ensure that your ads are reaching the right segments. So first, we have age and gender. So we're able to target based on gender and age brackets. So this is particularly useful for products with specific demographic appeal. Next, we're able to target by location. So this is going to be targeting by a country, a region, a metropolitan area, or even a designated market area or a DMA. Now, this one is essential for local businesses or some region specific promotions. Next, we can also filter by language. So, of course, if your ad is going to be in English, then you want to ensure that this ad reaches users who understand English. Now for an example of a wedding planning service. They might target women that are age 25 to 34 in a specific metro area where they operate. While a men's grooming product might focus on male users, but across a broader age range. Now we're going to move on to discussing re targeting. So some of your highest converting audiences will be those who have already shown interest in your brand. Lucky for us, Pintris offers several powerful retargeting options. They have site visitors. So they're able to target users who have visited your website. You're actually able to even segment by specific pages visited or actions taken. Next is engagement audiences. So you're able to reach people who have engaged with your pentess content, such as saving your pins or clicking on your ads. Following that, we have customer list. So you can upload an email list to target existing customers with new products or complementary offerings. Now for maximum effectiveness in this, you want to create segmented retargeting campaigns. For example, this could be that people who abandon their car will see ads that feature these specific products. Or blog readers could see related product recommendations, or you could segment from your past purchasers, so they can see your newest collection or any complimentary products that you offer. Now we have Actalike audiences. So you might have heard about lookalike audiences on platforms like Facebook. Now, Pinters version of Lookalike Audiences is Act Aalie audience. This helps you expand your reach by finding users who share characteristics with your existing customers or most engaged users. So to create this Act Like audience, you're going to start with a source audience. This can be a customer list, site visitors or your most engaged users. Pinchs then analyzes this audience's behavior patterns, and then the platform identifies similar users who share these interests and behaviors. This is particularly effective for scaling campaigns that have already proven to be successful with your core audience. Many advertisers on Pinterest that I know say that their act alike audiences deliver nearly the same conversion rates as their original audiences. But with this, there's a much greater reach. So for best results, you should use high value customer segments as your source audience. So this is repeat purchasers or high ticket buyers rather than using all of your customers, for example. Many effective Pinterest advertisers rarely rely on just one targeting method. So instead, they layer these targeting options to create highly specific audience segments. So, for example, you might combine interest in home renovation, keywords related to kitchen remodeling, ages 30 to 55, and then re targeting for website visitors who viewed kitchen products on your website. So as you can see, this layered approach helps you in making sure that you're reaching your relevant audience. That it's going to significantly improve both your efficiency and your conversion rates. Pints own data shows that combining keyword and interest targeting can increase reach by up to three times compared to using either method alone. Whatever targeting strategy you choose, remember that testing is essential when it comes to ads. So you should create multiple ad groups with different targeting approaches and then let the data guide you in your optimization. You can start with broader targeting and then narrow it down based on performance. Pints analytics is going to be invaluable here. It's going to show you which demographics, interests, and keywords are driving the best results for your ads. In our next lesson, we're going to go even deeper into these Pintrs ad strategies. 23. Advanced Pinterest Ad Strategies: Our previous lessons, we've covered the fundamentals of setting up a Pinchs ad campaign and targeting the right audience. Now it's time to explore some deeper strategies that can improve your ROI. So we know that Pints has seasonality. The first thing I want to discuss is taking advantage of these in our ad strategies with seasonal campaigns. We know Pinters users are planners. They search for ideas weeks or even months before they make a purchase or take any kind of action. Oh, this makes these seasonal ad campaigns particularly effective. So using this seasonality knowledge and using tools like Pinters Trends, we can use these tools to identify emerging topics in our niche. For example, searches for summer outfits might start ramping up in March instead of June. So by getting ahead of these trends, you can capture users when they're in the planning phase. So, similar to the advice I gave you earlier in this course, we want to create a seasonal calendar. You want to map out major holidays, seasons, or events that are related to your business and then capitalize on them with these ads. So a home decor brand might plan campaigns around these specific parts of the year. So first, we have spring cleaning, which is going to be around February to March, but we might capitalize it on January. Next, we have outdoor spaces, which are going to be from April to let's say July. And you might want to capitalize on this in, let's say, February. Next, we have back to school organization. And this usually is going to be around August and September, but you can capitalize on it in July. Now, aligning with this seasonality strategy and posting, we also want to refresh our creative seasonally. So, of course, we want to update our pin designs to reflect seasonal colors, themes, and imagery. Now, one brand that excels at seasonal marketing is Anthrop create dedicated boards and pins for every single season, and they showcase how their products fit into these seasonal activities and aesthetics. Their summer and campaign pins often feature their clothing and home goods in beach settings, and this generates engagement months before summer actually begins. Next, of course, we have split testing. So this is going to be finding out what works through experimentation. The most successful Pints advertisers are constantly testing different approaches to see what works and what as we discuss split testing our pins for organic behavior, for ads, it's the similar thing. First, we want to test one variable at a time. So this could be images, lifestyle versus product only shots. So text overlays, so do questions perform better or do statements? You can test your pin descriptions. So benefit focused or feature focused. What works better? Or maybe split testing your CTAs. So maybe a direct CTA, where you're telling them exactly what they need to do. Or a softer approach. So maybe hinting at what they should be doing and not doing a hard kind of direct CTA. So when doing this, you want to create controlled experiments. Now, since we only want to isolate one variable, and we're doing that on the pin, so what people see, we also have to create this controlled environment on the back end in terms of our ad spend. So we want to use the same budget targeting and time frame when comparing different pin variations, so we know that we're getting the most accurate results by the split. It comes to analyzing these results, you shouldn't be guessing. Everything should be guided by the data. So make sure that you're giving your tests enough time to gather significant data. So this is usually going to be 1-2 weeks before you want to make any decisions. So, of course, you want to look at clear patterns in engagement, click through rates, and conversion metrics. A fashion retailer actually found through split testing that pins that showed their clothing on models performed 32% better than the flat lay product images. They also discovered that pins with text overlays, asking questions like looking for the perfect summer dress, outperform those with statement texts, the perfect sum so Pintos advertising is not just a set it and forget it process. The most successful campaigns are the ones that are being continually optimized based on the actual performance data. So you want to monitor key performance indicators. So track metrics that actually align with your campaign objectives. So for example, if you're running an awareness campaign, then you want to look at impressions and engagement rate. Or if you're running a traffic campaign, then you want to look at CTR, click through, and the cost per click. And if you're running a conversion campaign, then obviously you want to look at the conversion rate, the cost per acquisition, and the ROAS, which is the return on at following this, just like in the organic method, we want to identify patterns in the high performing pins. So look for commonalities among your best performing pins. Is there a particular color scheme, image style, copy format that consistently performed well? And you also want to implement a regular optimization schedule. So set aside time weekly to review performance and make your adjustments. Because like I said, if this is something that's kind of just up in the air, it's very easy for us to just ignore it and put it off and say that it's something that we're going to avoid this, you should have weekly times that you set in your calendar that you are going to go ahead and adjust these things because you could just be losing money if you don't what you want to do is you want to first pause underperforming pins because you don't want to be wasting your money on something that is not converting. Now, on the other hand, you also want to increase your budget for your high performer. This is going to be you significantly increasing your return on ANSpen. And as you're getting more audience insights, you then want to refine your targeting. So you're giving it to people that are actually going to be converting. There's actually this one home decor brand that discovered through their analytics that pins featuring blue and white color schemes consistently outperform the other color combinations by 45%. Also found that their conversion rate was highest on Sundays between 7:00 to 9:00 P.M. This led them to then adjust their ad scheduling accordingly. So the most Pinchs advertisers don't just use these strategies in isolation. Obviously, you are going to want to combine them for the most powerful result. So you might use Pinchs trends to identify upcoming seasonal interest and then create multiple pin variations to test different approaches. Following that, you can use your analytics to identify the best performing combinations, and then you can scale up spending on the winning creatives during the peak seasonal. Layering these advanced strategies, you can create a Pintrs advertising approach that continuously improves and adapts to the changing market conditions. 24. Master Pinterest Analytics: Okay, now we are back on our Pinterest Business Hub. Now, to look at our analytics, all we have to do is come here and then come over to this Analyze performance tab, and right here we see our analytics overview. So, this right here is Pinterest analytics, and it gives us, honestly, valuable information about our PIs that can then inform our strategy to make us much more efficient and effective with our content. Okay. So the first thing that I want to bring your attention to in this overview is going to be our date range. So we can adjust this date range to see our performance in the past 21 days, 14 days, seven days, or even 24 hours, or we can go all the way up to 90 days, but we also have this custom one where we can set any time range that we please. So let's go ahead and stick it with 30 days. And now the next thing I want to show you is this content type. So with this content type, we can basically be able to filter it between our organic efforts and our paid efforts. So, these paid efforts obviously being our advertisements. And even from this advertisement section, we could still filter it even more with standard ads, video ads, product ads, or idea ads. So let's go ahead and stick this to organic. And now let's move on to this function right here, which is our more filters. So right here, this one is honestly quite cool to look at because we're able to filter our audience, filter the data that we see based on specific demographic features. So we have gender here, we have age, but we also have the device that people are viewing our content on. Now, although I'm going over this entire platform here on my computer, I do recommend, as I say, throughout this, that most of our things are going to be optimized. Most of our pins should be optimized for mobile viewing, because majority of the traffic that Pinterest receives is going to be from this mobile traffic. But let's go ahead and keep this on all. Now, looking at the rest of this, you're going to be able to see where your content is mostly appealing to. And now that you know that your target audience, let's say, is going to be between the ages of 18 to 34, then that should inform your decision and the kinds of pins that you're creating and the copy that you're creating because everything that you do should be tailored to who your audience is. Now, after looking at all of this, we also have these content filters down below, but these ones are mostly going to be the exact same thing as what we went over right here. So it's going to be the content type and the Pin format. Okay, now we're going to be moving on to the actual performance, actual data that we're going to be getting from our individual pins. So one key thing right here is that we can see our performance over time. So this one is going to be imperative for when you are going to be testing new strategies, and you're going to be seeing what it is that you're doing is working and what it is that isn't. We have so many metrics that we can go ahead and filter by. We have impressions, engagements, pin clicks, outbound clicks, saves, engagement rate. You see, it's all of these. But we don't only have to look at one at a time because we can hit this plus button, and we can also check for a secondary metric. As you can see, we have two things right here, two metrics that we're going to be looking at. We have impressions and savory. And if I did have data here from pins, then what it would be is the purple line would be for impressions, and then we'd have an orange line here. For our save rate. And then finally, as we scroll down, we get to see our top pins and top boards. And both of these, we are also able to sort by these metrics right here, impressions, engagements, pin clicks, outbound clicks, and saves. As you can see, the boards are the same exact thing. So, this Pintrix analytics is going to be extremely important for your strategy. I've said it before in this course, and I will continue to say it again, but you have to be completely focused on and almost obsessed with the data that's going to be coming in from your pins. This data is going to inform virtually every single decision that you are going to be making, and you want to have this data to help you. Otherwise, you're just going to be bringing your strategy out of nothing because without this data to kind of inform your strategy, it's kind of like playing darts with a blindfold on. And having this data and consistently checking it is taking that blindfold off and getting a coach that helps you along the way. Alright, well, that's it for our Pints Analytics overview. 25. Balance Organic v. Paid Pinterest Strategies: Now it's time to dive into another critical component of a successful long term strategy. And this is finding the perfect balance between the organic and paid efforts. Now, this is another thing that I get so many questions on because it's easy to recognize the value of both of these strategies, but it's not so clear about how much effort and time and attention that you should be putting to each and every one of these. So again, as a quick overview, unlike most social platforms where the content disappears quickly, Pints pins drive traffic for months or even years. So this is why the organic Pints traffic is so valid. Now while that organic growth is powerful, paid promotion can also accelerate your results and help you break through different plateaus. When is it best to introduce these paid promotions? Well, there's a common misconception that you should build a massive organic presence before running. This isn't necessarily true because in reality, a more strategic approach works a little better. First, you have to test organic. I've said this before and I'll say it again. Before investing in ads, you have to post content organically to see what resonates with your audience, so you're not just shooting a target in the dark. Then once you're posting organically and you're seeing your winning posts, you should then amplify them with paid promotion. You're not just throwing money blindly. You're throwing money into something that's already working. Then from that point, you want to scale gradually. You want to start with small daily budgets around five to $10 and then increase them as you see more positive results. By doing this, you're not going to be wasting ad spend on content that doesn't resonate with your audience. Now one of my favorite things is creating a framework for balancing organic and paid efforts on PITSt. First is the 80 20 content approach. You want to dedicate approximately 80% of your pins to organic content. Once you're established on Pinterest and you know what you're doing, at that point, you want to dedicate approximately 80% of your pins to organic content and then 20% to promoted content. This ensures that you're building a sustainable presence while strategically investing in your growth. Next, test, measure and amplify. So you want to test different pin designs, descriptions, and content types organic and then you want to measure. Measure the performance using Pintras analytics. And then amplify the amplify your top performers with paid promotion. Put more money into them so they perform even better and they reach more people. Next, we have to discuss creating content synergy. So what does this mean? Well, you want to develop content that works for both organic and page strategies. You want to ensure that your pins have strong call to actions that work in both contexts. Another aspect of this is that you want to design with both search and scrolling in mind. This is essentially going to contain captivating visuals with clear text on them. And of course, you want to have that seasonal content that's ready to be promoted at whatever peak season. Now we have to talk about the budget allocation. If you're just starting with paid promotion, then I recommend that you allocate about 70% of your budget to promoting proven organic winners. And then 20% should go to testing new ad concepts. And then the remaining 10% should be reserved for retargeting users who have already engaged with your content or visited your website. I like this approach because we're minimizing risk while also allowing for innovation. Now, to truly understand the effectiveness of your balance strategy, you need to look beyond Pinterest built in analytics. You can use other tools like Google Analytics or dedicated attribution platforms to understand how Pinchs traffic both organic and paid contributes to your conversions. So what does this entail? Well, the first thing that I want to look at here is click attributions. For click attributions, we have a first click attribution, and we have a last click attribution. For the first click attribution, it's answering the question of who introduced users to your brand? Was it Pinterest? And then we have the last click attribute. So, did Pinterest drive the final purchase decision? And of course, this is all only going to be relevant if you're going to be linking to an outside website. And then, lastly, we're going to look at assisted conversions, which answers the question. Did Pinterest play a role in the customer journey at all? Next, we want to look at cross channel impact. So you want to measure how your Pinter strategy affects other marketing channels that you have? So do your email subscribers that come from Pinchs have higher lifetime value? Or do Pinchs visitors engage more deeply with your website? Or does Pinchs traffic convert better than traffic from your other social platform? So in the same context, one thing that we need to know is ROI. We want to know the true ROI of our Pinterest efforts. So we want to know the direct revenue from Pinterest traffic, our customer acquisition costs compared to other channels, and the lifetime value of Pinters acquired customers. Many businesses actually discovered that Pinterest acquired customers have significantly higher LTV than those from other platforms, which essentially tells us the average amount of revenue that we can expect from each individual customer. Now, giving you an example of this lifetime value concept, we can look at Starbucks. So again, the definition of lifetime value of a customer is how much money can we expect from that individual customer? And of course, if you're going to put this to all of your customers, you're going to have an average. Now, for a second, I want you to think about what you would guess Starbucks LTV is. Well, I hope you have your guesses locked in because I'm here to tell you the lifetime value of a Starbucks customer is $14,099. Yeah, you heard it right, $14,099. That means that the average Starbucks customer is going to spend over $14,000 at Starbucks. That's crazy. Now this just puts in perspective how valuable these things can be. Because because for Starbucks, for example, knowing their LTV is that high, that means that they are more willing to invest in getting new customers to their brand if they can expect that their average LTV is going to be so high. The value of a new customer to them is astronomical. Okay, now coming back into Pintrs. So as you balance your organic and paid strategies, you need to be watching out for these three common mistakes. First is going to be neglecting organic after starting ads. So marketers reduce their organic posting once they start running ads, and this just completely undermines the synergistic relationship between organic and paid content. You need to maintain your organic posting schedule even as you scale your ads then, no matter how tempting it is. Secondly, you want to avoid promoting too early. So avoid promoting pins before they've had a chance to gain some organic traffic. So to do this, you need to give new pins at least one to two weeks to perform organically before deciding on whether they deserve ad spent from. And next is inconsistent branding. So you want to ensure that your organic and paid content maintain consistent visual branding and messaging. Because otherwise, all this money and effort that you're putting into building this brand on Pinterest is not going to go very far. When balanced correctly, organic and paid Pinterest strategies create what is often referred to as the Pinterest flywheeler So what is this thing that sounds kind of cool? Well, paid promotion boosts engagement signals, which then improves your organic ranking. Which increases your reach, which provides more data for optimizing your page strategy and so on as the cycle continues. This virtuous cycle is what makes Pintrs such a powerful platform for long term marketing success. By integrating both approaches, you create a sustainable system that continues to drive traffic, leads and sales month after month, year after year. 26. Test, Tweak, and Win: Evolving Your Strategy: Throughout this course, we've discussed a lot about Pinterest and the different strategies that we should take in regards to our marketing. But perhaps the most important aspect of long term Pinterest success is going to be your ability to adapt, learn, and experiment. Because what I've done in this course is lay you a foundation because many of you out there are going to be working in different niches and have your own different approach to Pinterest. So in order for me to address all of you and to help the most of you possible, I give you these foundational skills for you to apply to your own business. Now Pinterest is constantly evolving. What works today might not work tomorrow and the strategies that drive substantial traffic in 2025 can be completely different by 2026. The most successful Pinterest marketers aren't just those who master the current best practices. They're the ones who commit to ongoing education and regular experimentation on their pins. Let me share with you something that might surprise you. Pintris makes significant algorithm updates approximately every three to four months. These aren't always announced, but they can dramatically impact your contents performance. For example, in early 2025, Pintras shifted its algorithm to heavily favor video content with video pins receiving up to three times more distribution than static pins. The people who quickly adapted saw their traffic increase, while those who continued with only static images experience decline reaches. Now, this pattern repeats across all aspects of Pintris marketing. Will, work for keyword optimization last year might be less effective today. Design trends that captured attention six months ago might seem outdated now. The same thing with distribution patterns. The change and they affect when and how you should post. Simply put, the strategies that we've covered in this course provide a strong foundation, but Pinters success requires ongoing adaptation. How do you stay on top of these constant changes? Well, the first thing to look at are the official Pints resources. PincherS Business provides regular updates through several channels. First, through the PintersNwsroom, which is business.pintrs.com, backslash Newsroom. Secondly, they provide updates through the Pinters Business community form. There's also an official Pinters business blog. Now, of course, these sources provide the most accurate information straight from the source. You should make a habit to check these at least once a month. For example, Pints recently announced a significant update to their shopping features through their newsroom before it was widely covered elsewhere. I saw many businesses myself that implemented these changes early and they saw an increase in their product pin engagement. Next, you can actually see algorithm changes within your own Pints analytics before they're actually announced. There's a couple of things to look out for. Any sudden drops or spikes in impressions across multiple pin overall changes in which content types perform the best and then shifts in traffic sources within Pinterest. When you notice these changes, you can adjust your strategy before your competitors catch on. Next, you want to look at industry experts and communities. There's a couple reputable Pinterest marketing experts that I think you should follow to consistently share their insights about the platform. First, there's the Pinters Marketing podcast. There's also a bunch of Pinterest marketing groups on Facebook that are going to be consistently giving their own insights to changes or rumors or. Lastly, you have industry bogs. These can come from places like Tailwinds Resource Center. These sources quite often give practical interpretations of any changes that might seem a little confusing or you might not know the actual impacts that they have when Pintrs releases them. Along with those interpretations, they also give you advice on how you should adapt to these changes. Again, always super helpful. Now, beyond staying informed, you should be developing an experimentation mindset. This means regularly testing new approaches rather than setting into comfortable routines. Is because Pinterest algorithm rewards novelty and engagement. By continuously experimenting with new content types, designs, and strategies, you can do a couple of things. First, you can discover what resonates with your specific audience. Second, you can stay ahead of algorithm changes. Third, you can identify new opportunities before your competitors. Lastly, you can prevent content stillness and declining engagement. You should think of experimentation as your insurance policy against any kind of Pinterest obsolescence. Rather than random testing, you should develop a structured approach to experimentation. I've said it before, and I'll say it again, you need to create structured schedules to these approaches. It gives you something that you force yourself to stick to because as I said before, it's just up in the air, it's very easy to ignore. Especially with stuff like this that require a proactive approach rather than a reactive approach. Because if you do nothing, then nothing technically will happen you get the benefit by taking action and you get to reap the benefits by taking action. But this action is not necessarily required of you. This is where you can really get a step ahead of everyone else because people tend to not take action. If you're that grinder one among a dozen, you're definitely going to be reaping the benefits of all of this. First, I want to discuss the 80 20 rule for your content. You should allocate approximately 80% of your pins to proven strategies and then 20% to experimentation. This balance allows you to maintain reliable traffic while still exploring new opportunities. So for example, if you typically post about ten pins per week, then eight of your pins can follow your established formula. And then two pins can test new approaches. So different designs, different content types or different strategies. You're not really risking much, but you're still having a lot of space for innovation. Next, as I've said before, you want to test one variable at a time when experimenting. Let's say Week one, you want to test a new pin design while keeping descriptions and keywords consistent. Then Week two, you can test new keywords while using your standard design. Then in week three, you can test a new content type, video pins or carousel pins. By changing just one element at a time, you can accurately identify what drives your performance changes. Another part of this, which sucks, but is still something essential for you to do to reap all the benefits of this effort that you're putting in is going to be documenting your experiments thoroughly. The easiest way to do this, in my opinion, is to create a simple spreadsheet to track your experiments and results. You'll have an experiment description, this is what you're testing. You'll have your hypothesis, what you expect to happen, and then your results. Impression, saves, clicks, and other relevant metrics. Then following all of this, you'll have your conclusion, so what you learned from this and what you're going to take away and implement to your follow. This documentation transforms your random testing into a strategic learning process. While you can experiment with countless elements, these areas typically yield the most significant insights. Number one is going to be through content formats. As we know, Pinterest now supports multiple content formats. Each of them have their own unique advantages that we've already covered, but I'm going to review it again. We have our static pins, which are the traditional format, and these ones are still effective for certain niches. We have video pins which are now receiving preferential distribution in many categories. We have idea pins, which are multi page content that keeps users on Pinterest a little bit longer. We have our carousel pins, which allows users to swipe through multiple images. Experimenting with different formats for the same content can really yield some very interesting results, especially as we see the algorithm changing and adapting. For instance, a recipe that performs moderately well as a static pin might generate notably higher engagement when presented as a short form video or an idea pin that showcases the cooking process. Another good thing to split tests are these visual design elements. Different color schemes, so bright versus muted or seasonal colors. Your text places and font choices. So your image styles, which would be some lifestyle photos that involve people, some flat lays that are just a product or service, or illustrations. And lastly, you can experiment with your branding elements, your logo placement or your brand colors. You can also experiment with posting strategies. This would be your posting frequency, so multiple times a day or daily or several times per week. It can also be your posting times, so morning versus evenings or weekends versus weekdays. Also be your board distribution. So how many boards do you share each pin to? And this could be testing your fresh pins versus your repins next we have looking at keywords and SEO approaches. So this can be long tail versus short tail keywords. Your keyword placement, which could be title focused or description focused or some kind of merger of the two. Your hashtag usage, so your quantity and placement and seasonal versus evergreen keyword strategies. Now let's create a practical system that you can implement immediately. I'm calling this a monthly learning routine. Week one can consist of reviewing official Pinterest updates and industry news. So you should check Pints Newsroom and their business blog. You should also review industry newsletters and podcasts and not any significant changes or opportunities that you saw. Now Week two is going to be analyzing your Pints analytics. So you want to identify your top performing pins and boards. You want to look for patterns and anomalies across these, and you want to compare them to your current performance in previous periods. Now, week three is about planning experiments based on your findings. You should develop hypotheses about what you want to improve your performance based on. So you should develop hypotheses about what might improve your performance. Then create test content that explores these hypothesis and then schedule experiments for each coming month. Now we're on to Week four, which is going to be implementing our experiments and documenting our baseline metrics. Launch your experimental content, record your initial performance data, and then prepare to analyze these results in the coming month. This cycle ensures that you're consistently learning, adapting, and now, while experimentation is crucial, don't abandon what's working. The key is to find the balance between consistency and innovation. Remember what I told you before our 80 20 rules, 80% should be what you know works, and 20% should be your experimentation. While you're experimenting, you should always maintain some core elements. So you should keep your brand identity consistent even as you experiment with formats and different strategies. Now, in the constantly changing world of Pintrs marketing, your greatest competitive advantage isn't any single strategy. It's your ability to adapt. Marketers who are going to excel in 2026 and beyond aren't necessarily those with the largest followings today. They're the ones who are going to commit to ongoing education and regular experimentation. Those who treat Pinchs marketing as an evolving discipline rather than a fixed set of taxis. By implementing the learning and experimentation system that we've discussed, you're positioning yourself to not just keep up with Pinchs changes, but to capitalize them before your competitors even notice. Remember, the strategies in this course provide a strong foundation, but your willingness to build upon that foundation through continuous learning and experimentation will determine your long term success on Pitrist. So good luck. You're going to crush it out there, and me and my team are going to be here for your support whenever you need it.