Pinterest Marketing & Advertising Beginner To Advanced 2025

1. Welcome - Start Here!: Hello and welcome to the glass. We're so excited that you're here in this class, we're going to cover everything you need to know about interests, marketing and advertising, all the way from beginner to advanced. By the end of this class, you can expect to learn why features can be a powerful marketing machine for your business. How to set up your interested in understanding how the platform works to propel your success, how to effectively find the best keywords and optimize your account to reach thousands while you sleep. How to create eye-catching click worthy ping graphics without any prior skill. How to efficiently use IN succeed on Pinterest without spinning hours every day on the platform. How to use Pinterest analytics to effortlessly skyrocket your success, as well as the complete and simplified Pinterest advertising Guide to exponentially grow your business and so much more. I also wanted to remind you that all the tools and links mentioned throughout the lessons will be linked in the projects and resources section of the class. And if you have any questions, be sure to leave building the discussions board below, we're always do your best to answer them as best as we can. Another tip is that you can adjust the speed of each video throughout the class so you can slow down or make it faster to find what's most comfortable for you. And lastly, once you get a few for the content, we would greatly appreciate if you could leave us a review with your honest feedback now would immensely help us, as well as future students of the class. They're looking to learn these skills. And again, we're so happy that you're here and so excited for what this glass can do for your business. So without further ado, let's go ahead and get to the first lesson. 2. Why Pinterest Is The Greatest Opportunity Today: Hello and welcome to the Pinterest course. I am so excited that you're here. I'm assuming that if you hear you know at least a little bit how amazing pictures can be as a marketing tool to your business on. And I'm super excited to show you everything from beginner to events that this platform can offer you. And I think you actually going to be surprised how easy you can actually get customers to your website if you just follow a few steps. But before I start, I just want to give you guys a little bit off. Why? Why issue actually invest time and potentially invite some money on Pinterest for your business and why this is such a good opportunity. So first interest is actually both social media in a search engine platform on. And what does that mean? That means that you get the best of both worlds with the social media aspect, you can easily go viral. Your pins could easily get shared by hundreds and thousands of people. That will. I'm not only save your pin to actually see it later, but they will actually be clicking on them. And that would not only increase your brand awareness and the influence of your brand. But through getting your pins viral, more and more people with click on it and you would be driving more and more traffic to your website, from where you can monetize it however you want. And we'll be talking about what should be your goal from Pinterest marketed soon but also being a search engine. Platform Pictures offers you the ability to actually optimize your content as much as possible in a few. Do that if you optimize your content. If you optimize your account on your images and keywords, then you know you will be seen by Pinterest users, which is a very unique thing. A lot of times with other platforms, you'd need to have lots and lots of followers to guarantee that you're going to be seen by other people, but not with pain trees. If you use this, if you use this to well and if you optimize your content well, you could even have zero followers and be successful on Pinterest so very quickly. Let's take a look at some interest statistics so you guys can get as excited as I am about this platform so these I believe for last updated in the beginning of 2020. So this is the latest statistics that we have, which are pretty exciting. So there are 330 million Pinterest uses worldwide, and half of those users are in the US So if you have a business in the U. S. If you also operating the U. S. This is a huge opportunity. There is over 150 million users on Pinterest ready to see your content and ready to see your pins. People have no idea about your business that you can reach and then ultimately grow your business even further. And for perspective, there are more pain tress users in the US than Amazon prime members, which tells you how big about of an opportunity. This is because if you live in the U. S. Would you know anything on how big Amazon is actually becoming in the U. S. You would see how big of an opportunity this says Next you see that 93% of active Penner's use pain trees to plant purchases. That is amazing. Now, many platforms users actually worked like a lot of people go to other social media platforms, mainly for the social aspect or for entertainment. And a lot of times they're not thinking about purchases at all, but 93% off active pitchers actually using a plane purchases, which is amazing. It's a great opportunity for you to show your product, show your service or anything that you're offering to this audience that potentially has happened, even heard about you yet. Yet on the next, we have the 87% off Pinterest users have actually made a purchase because of Pinterest, which after we saw the last statistic, it's expected if it's used to blame purchases. But it's even better to get this confirmation that 87% have actually made the purchase because of painters, not because they saw a commercial on TV, not because they were targeted with a Facebook ad or because they saw their instagram influence or talking about it, but just because they were on the platform and they saw an interesting product or an interesting piece of content that led them to a website, and then ultimately they made their purchase. And I also love this one that shows that 80% of purchases made through Pinterest are from non friends. And what What does that mean? That means that the little guy can absolutely succeed. Not only can succeed, but you don't have to be target. You don't have to be Adidas. You don't have to be Sephora to actually show a sell your products of well on painters. The majority of purchases are actually from non greens or smaller brands. And then, lastly, let me move myself out of the way. Here. 15% of Pinterest users earn $50,000 prettier or more, and 10% earned $125,000 per year or more, which is amazing. That shows the buying power that Pinterest users have, especially in comparison to other social media platforms. This is absolutely one of Pinter's biggest advantages. Is that the audience that you'll be showing your content to They have the purchasing power and they not only have the purchasing power, they use Pinterest to plan purchases and they have made purchases on Pinterest. So it's like they're waiting for you to just come and give them good content. Show them good products and you are certain to succeed. So I'm super excited to actually die into this course with you. I'm going to be using our latest account that we just created something and I actually have a travel log, and we've just created our revenue Pinterest account. So we're gonna show you guys step by step. How would go about using it and optimizing it and all of the different possibilities that you can do. So I'm super excited for you guys to go on this journey with us. And with that being said, let's go ahead and get to the next video. 3. Is Pinterest Right For You?: Is Pinterest, right for you? That is a question that you need to ask yourself, especially if you're planning on investing time and money in this platform, just as you would it should be asking this about any other platform. But before I cover what I believe to be the best type of businesses, the people that may actually succeed the most on Pinterest. I do want to mention that I believe that you should set up shop on Pinterest no matter what type of business you have, no matter what you're trying to promote. I actually believe you should set up shop as I like to call it, on, as many platforms as you can have a presence on online in as many places as you can for several reasons. First, you can actually rank on, let's say, Google, by having your profile said on all of these different platforms, even if you don't plan on being active in like create pins, for example, on Pinterest. Just by setting up your profile and putting your crafting your bio, putting your URL to your store or wherever you want to drive traffic to you. Anyone who's on that platform and wants to find you there, you're there. You're not missing customers for absolutely almost no time invested just by setting up your profile, something a customer acquired for free. So definitely have a presence in as many places as you can. But also because as I said, you can rank all of those keywords, those are backlinks. Google, for example, because it's the most used search engine platform. Google recognizes the authority of Pinterest way more than if you have your own website. Like they don't really know your website yet, but they don't Pinterest. So having your profile set-up on Pinterest, you can rank much easier on Google. And same thing with LinkedIn, instagram, Facebook, TikTok, all of those different platforms. Google business obviously try to have a presence on as many as possible. So you can rank well when someone is searching for you in other places. So just wanted to get that out of the way. But now I want to cover what are the best business types for Pinterest, starting with e-commerce. E-commerce is a no-brainer. If you have an e-commerce business and you're not on Pinterest, you are really missing out. Here's an interesting fact. Pinterest actually started as an e-commerce platform. But they saw that a lot of the users, most users, we're just adding a lot of things to cart and leaving it there for just like planning future purchases or just as inspiration. And that's how they shifted to that mood board feel. But now they're coming back full force with the e-commerce aspect, with new e-commerce features. So I would say Pinterest is one of the cheapest ways that you can acquire sales organically. We're definitely going to be covering advertising as well. And that is really boosts your numbers, your clicks, your visibility, your sales for sure. But in terms of organic traffic for your e-commerce store, pinterest is a no-brainer cannot stress this enough. Also, bloggers and vloggers, that's definitely a goal. If you're a blogger, I'm sure you already know about Pinterest. It's like the perfect, perfect marriage. Because if you're creating pieces of content and you have all of those keywords you want to rank for those, you definitely want to have a place to advertise, Hey, come to my blog. And Pinterest has become this place where people to be drawn by the images of the benefits of whatever you are going to cover on that piece of content. Because with Google, for example, let's say you have a blog and it's really well optimizing your rank first or second. It's still not that enticing because when you're on Google, you'll see just like the title, it's just words on Pinterest. If you are really creative, really strategic about creating your Pinterest graphics to drive traffic to your blogs. It's so much easier to get the attention of people for them to click and go to your blog. Blog, bloggers for certain can and already having succeeding on Pinterest for a long time. But I also wanted to add in a vloggers and anyone that does video content. So we do a lot of YouTube videos, for example. And I will say that Pinterest is not there yet. It's not still fully optimized for video content, but they have been making a lot of effort into investing in video contents. So that's why I believe if you're a blogger, if you do video content, you should be getting on that train now because there's it's only going to go up for sure the amount of investment that they they've been doing. For video content. Next, it's online services. So I'll touch a little bit on things that are not online later. But honestly, as long as your audience, as long as your customer, whatever you're selling, can be consumed from anywhere in the world or anywhere in the country, for example. I would say that you can definitely succeed on Pinterest. It is very difficult for you to really narrow down your efforts to just one part of the country, one part of the world. Let's say you were very local type of business. A dentist, for example, let's say you're a dentist if your customer that you're trying to acquire needs to be there in-person, then pinches might not be very good for you because it's very difficult to limit to just one city or one place for that person to know about you unless, as we're going to cover, so we're going to touch on your goals. What really is your goal on Pinterest? Because you need to determine that first. And let's say you are a dentist, but your goal is to increase your online presence, your brand recognition. You want to start creating content for people to learn more about the whole side of them. It doesn't really matter if you are, the person that you're trying to reach is in the same city that you're in. If your goal is not to immediately acquire patients and your audience as they are like the whole country, the whole world, then absolutely Pinterest might be the place for you. Moving on with that, educators and content creators for sure. Again, we're moving into this a visual platform. Youtube is definitely, I would say, one of the best places for educators and content creators. Anything that is more visual, TikTok has been really growing up as well. But Pinterest is right there. And they're putting so much effort into really increasing not only the video, the video aspect of it, but also a lot of the audience has been go into Pinterest to learn. So a great way to inform, like, even like visually with infographics, There's a lot of people who don't really like videos. They prefer blog posts, they prefer like some sort of infographics. And Pinterest is amazing, amazing place for this. So educators, content creators definitely think Pinterest can be right for you can definitely succeed on Pinterest. Now, as I already mentioned, won't be too long in this local services, local products. I would say that it's good to set up shop, as I mentioned on Pinterest, have your presence there. Even, especially because there are a lot of people who check you out. If you are local, they check you out online first to kinda see what you're all about before they go in personally. So just another tip. But yeah, if you're local, as I said, it is a little bit more difficult to find your specific audience there on Pinterest and not have it so broad. And also non-English speakers. Now, there are exceptions to this, and I'm going to cover that soon. I will say Pinterest is bigger on English-speaking countries, specifically the US, the UK, and Canada. So just a heads up that you need to do your research and we're going to cover that very soon. In terms of if you don't speak English, is your audience going to be there? Now, let's touch on the users. So what kind of users are on Pinterest? First, with gender, 76% of Pinterest users are female. Not only that, most purchases are made by women on Pinterest. So if you are geared, if your product or service is geared toward women, I would say there is. It's, it's there for the taking. Like you, your audiences, they're just waiting for you to create content for you. But I will not be discouraged if your product or services geared toward men. There are two things that I wanted to say about that. First, you can gear that product toward women, for women to maybe gift that product to men. If you have like a tool belt or a beard shaving kit or whatever, create content as for women, for them to purchase those products as a gift for their husbands or fathers or kids or whatever, you can definitely succeed that way. But also, even though the percentage is smaller, the percentage of men on Pinterest or smaller, that doesn't mean the numbers are low. Pinterest have, has only be increasing in number of users. So even though it's what 24% of Pinterest as of right now are male. The numbers are huge. You can definitely still get a man to find your pins to purchase your products and do all that through Pinterest, for sure. Now, very interesting statistics is that 80% of moms in the US are on Pinterest. And I think that if you're from the US or if you live in the US who kinda know this, it became sort of known. But if you have products and services directed to moms, again, this is the place for you, like what are you waiting for? Their waiting for you to create content for them and you definitely have a bigger likelihood of succeed if that's your type of audience as well. Lastly, I wanted to quickly cover the age percentages. So from 18 to 29 is about 32% of users, 30 to 4934% and then 50 to 6438%. And I would say it's pretty evenly split. But it is a really good sign in my opinion that the majority are a little bit older because of their spending power. Whatever you're selling, most likely who is going to really Bio, have the ability to buy a lease with more ease, is going to be older people. We'll have more of that disposable income. That is agree, that that's some great news. And then lastly, the country, I do want to point out that the vast majority of Pinterest users are in the United States. But I wanted to show you this graph that shows in millions per country the Pinterest audience size. So 86.35 million people in the United States are on Pinterest. Next we have Brazil in second place. And that's why I wanted to give you the exceptions when I mentioned the non-English speakers, there are definitely exceptions like Portuguese in Brazil or Spanish in Mexico. I'm German, in Germany, French. Then we have Canada, United Kingdom, Italy, and Spain. I would say up until Spain, it's still a pretty good amount of people. Not that it's not like going down to the Netherlands, but if your country is not on that list, for example, let's say you live in Croatia and you want to reach a creation audience. I mean, all the pins, everything is in Croatian. You may not succeed on Pinterest. I would still say test it, definitely test it, but you probably will not have as much traffic as other people who are in these other countries would. I just wanted to cover this first before we move forward. And lastly, I wanted to talk about the top categories on Pinterest because if your product or service is in one of these niches, you have an even bigger likelihood of succeeding because people are, they're looking for those things a lot. So here's a list. We have food and drink, home and decor, travel, health and fitness, women's fashion, health and beauty, DIY, crafts, entertainment, weddings and holidays and events. Obviously some of these things kind of broad and maybe you want to go to Pinterest to do like, Okay, what sort of entertainment? There's a lot of, for example, movie quotes, a movie related things like T-shirts, novelty things. So if you're in one of these niches, I would say Pinterest is at least worth a test, but wanted to put those out, maybe these are going to change in the future. So it's good for you to keep up with it. Always searching for maybe if your category has joined the most related and if you're category is now over here, it does not mean that you won't succeed really. There is a place for everyone. It's all about competition and creativity and demand. And you can definitely succeed on Pinterest, even if you're category is not there. But it's just an extra incentive in case your category is. But to summarize, the most important point is this, is your audience there. You have to think about this when you're investing your time in any sort of marketing or social media platform, anything. Because if your audience, if your audience is not there, then you might be wasting your time and your money, and you definitely don't want to do that. I still think it's worth a test. Let's say if you went through this video and you do not think that it's for you. One, as I mentioned, set up shop. Second, create a couple of pins, create just a few five pins, and leave it there almost as like a catalog for you to leave there for whoever finds you over there as a test for you to see how much you like it, how much time it takes you if you get some traction. And yeah, I hope you found this video helpful. If you have any questions, leave those in the Q&A below, and let's get to the next video. 4. Pinterest For Affiliate Marketers: I wanted to create the separate video to address specific question that I get asked all the time, which is as Pinterest a good place for affiliate marketers? And the answer is yes, absolutely. I think there used to be a confusion if Pinterest actually supported affiliate links, if they were like maybe surprising, but that is not true, especially now that they're really trying to invest in this e-commerce aspect of their own platform launching new features, I definitely think is a great opportunity. And all of these strategies and things that we're going to cover throughout the course. You can apply those if you're an affiliate marketer. But some features, if you do not have specifically your own website to claim, you might not be able to use, you might not be able to really sink your catalog. You won't be able to apply for the verify merchant program, which we're going to cover later. But if you were an affiliate marketer, I would say this is the best social media platform for you to invest your time. It's the best way to really push your affiliate links. And you don't need to have your own business. Don't need to have your own products. You don't need to have your own website and you can still really succeed. And I wanted to also include this blog post that I really like. It is the 18 best affiliate programs for Pinterest. I'll make sure to leave the link of this blog post in the resources below. And these are the best programs that you can join and use Pinterest to promote them. So the beginning of the blog is just going to give him more statistics on Pinterest, things that we've already covered here. And a little bit more about that relationship between Pinterest and affiliate programs. And then by category they are going to recommend the best program in the travel niche there is Tripadvisor, is Booking.com and many others travel payouts and so on. In the home decor niche, rugged source, joy bird, Wayfair, and many others. And that goes through many different niches. Not to mention affiliate programs such as Amazon Associates, that covers so many categories, you can definitely promote those in Pinterest. And another thing is that Pinterest does recognize the authority of a lot of those websites. Amazon, for example, recognizes the authority of their website. And then Pinterest, my show your pen differently. Like it could be sort of a Rich Pins. Usually Rich Pins that we're going to cover later are for people who have claimed their website and their opinion from their website. However, if you're painting from a few other websites that have the authority recognized, then Pinterest may show your pin differently. I say may because the truth is they have been a little bit inconsistent as of right now about the way that they're showing information on pins. But you can create your own graphics. You can craft your own title and description and use your specific URL. And then you're in control of how your pins are shown to everybody. So we're going to cover all of that later. But I did want to quickly tell you that Pinterest is a great place for affiliate market is because I get asked this all the time. Such a great opportunity. So if you have any questions, leave those in the Q&A below and let's go ahead and get to the next video. 5. How To Create The RIGHT Content On Pinterest: Now let's talk about stretch. The first thing that you need to know is what is your goal? What do you want painters to do for you? There are so many things that thinks this kid can do to help your business. You might want to grow your followers or get more subscribers to your email. This you might want to sell your products and services or bring people to your blogger website and monetize it with Philly links and with ads. Or you might want to, um, increase your brand awareness. Whatever it ISS. You need to be very clear on what your goal is from the get go, because that is going to help you make certain decisions as we dive into this platform and it is going to cleave, you give you clarity when you're creating your contact and help you decide exactly what called to actually want to add on your pins on your profile and all that. So goal is very important because you might say to me, Oh, but I want all that you need to choose one if at least one at a time have a strategy from the get go, have a goal. Okay? I want to increase followers. And that's what I'm gonna work towards That's going to drive me content in everything that I do around Pinterest. And maybe later on your goals going you go, is going to evolve. Maybe now you want to sell your profits. Not now. You're ready. Maybe you still preparing your products and services, and you just want to increase awareness to what you're going to be addressing with them. So you start with that. But already knowing where you want to end up, Um, so we expect from the get go the side where you go is and then for our next step would be What is your niche? Who will you be targeting? Hobie? A target audience. This is so important. And it is honestly the key to growing as exponentially faster on pink trees. When you create content, you should have a buyer persona in mind. So right now you can pause this video and think about who you want your customer to be, not know necessarily. Just your customers. Who do you want to see your content on Pinterest top? You can go from demographics, Teoh interest or anything related to that person because that's going to help you decide what types of content you might agree. And that's going to to help you not get so confused in all of the different possibilities off things that you can do on Pinterest. You know exactly what that person is. Every time you create a piece of content or you do anything, even if you're just updating your profile description, you know exactly who you want to be reading that. What are those water? That person's fears? How can you help them? How can you add value to them and how you actually making a difference with what you're sharing? And that brings us to the less piece of our picture strategy, which is content from the guy, goes decide what types of content you want to create and share. Obviously, you might actually not only might, but you probably should adapt your content as you involve on Pinterest, and we're going to talk about that when we talk about pinches analytics, where you're going to analyze what types of content are performing the best and what types or not, and so you might have to adapt. But, um, from the start, Think about what types of content you want to share with your audience. When you have your audience in mind your target audience, you know exactly where their interests are and how that relates to what you trying to accomplish. For example, if it's a product you know exactly, like if we use the the example that I said in the previous videos, If you're selling baby products, you know who's right who's interested in that, maybe product. You know all their things that person is also thinking about. We're trying to plan, so that can help you create thes specific types of content that you want your target audience to to see. So yes, finally, to summarize niche focus content is key is the key to pain tress growth. Not only that will not confuse users like we said previously, if someone comes to your account and they instantly see that you're all about babies, all about pregnancy and motherhood, that is going to help the only that users not being confused but also the off grid painters algorithm. It's constantly looking at your content to decide who should we show this to. So if you have a niche focus, content paints Not only your your users will be most likely to follow you and see all different types of content that you sure but pain tress will help you even more. Distribute that type of content around your target audience. So if you have any questions about this, leave those in the Q and a section below. And what that means that let's go ahead and get into the next video. 6. The 3 Pinterest Pillars: So in order to develop this winning strategy, we need to dive deep into the three keys of Pinterest success. The first key is keyword research and SEO, which stands for search engine optimization. As a search engine, we should be optimizing all aspects of our Pinterest account. And by doing this pinterest research, we're going to get the exact keywords that we should be using on the backend of our accounts. So for example, our profile description also on our pins that we create the title. Why should we be writing on the titles? What should we be writing on our pin descriptions and even the texts that we will be using to overlay on their product, foreign and pin images. It may be even more exciting. Keyword research is going to help us decide what types of content we should be creating. Through keyword research, we're going to be able to see how many monthly searches that certain keyword has. For example, we're interested in travel, Let's say I'm interested in budget travel and I just decided to create a blog posts about that. But what, what if budget travel is not a keyword that is highly searched. I'm going to take all of this time creating the content, creating the pin, and putting it out there. It's kinda going to be a waste of time because there's not a lot of demand for that keyword. So by doing keyword research correctly and with a certain strategy that I'm going to show you guys, we're gonna be able to optimize our account from the content that we're creating to the pendant we're posting. And again, Pinterest as a search engine platform, is constantly looking for the search terms everywhere in our, in our account, from our username to the metadata behind the product image and everywhere. And we're going to show you guys exactly how to optimize everything. So the next key are catching images. And again, it would be a waste of time to do all of this research into create an amazing content or to have an awesome product and then not putting an effort into your images. If literally you're not catching the eyes of the users, it is a waste of time. You're not going to be clicking on the Pin. They're not going to be directed to your website and you're going to have missed this opportunity. And again, as a visual search engine, images are a huge part of Pink says success. And we're going to dive deep into the strategies and tips and tricks of creating these eye-catching images and also what not to do when creating your eye-catching images for painters, trust me, that is as important as what to do when creating your images. And then finally, the third key is consistent painting, as we just talked about him before. Pit is also a waste of time to put all this effort into creating content and amazing images when you're not actually putting the pins out there, consistently pinning for your extra visibility to more results. Because consistent pinning will not just increment the amount of pins you have and how much you get to be shown to your target audience for certain keywords. But also, again, when we are consistent pingers, we're telling pinterest there were serious about it. We're serious content creators that we have a platform, we have a website that it's verified, and we're constantly adding value to our target audience. And that's how Pinterest wants to see. And x, y pinches gives extra distribution, extra visibility to people who are consistently pinning. So with that being said, I am super excited to dive into this three keys of Pinterest strategy. I hope you guys are excited as well. If you have any questions, be sure to leave those in the Q&A below and I'll be sure to get to guys so your questions as soon as I can. And with that being said, let's go ahead and get to the next video. 7. Stay Up To Date With Pinterest: So before we get into how Pinterest works and what it looks like, I wanna do a create this quick video to help you guys always be up today with all of Pinterest changes. Because just like with any other platform in anything to do with technology, you're constantly changing as I'm recording right now. Pinterest is making changes and sometimes there's small and you can't really tell or you might not even be aware of what's going on. But sometimes they changed their whole interface or they even changed the algorithm. What's, what's working, what's not working? You should be using this type of images or other types of images. And of course, we're always going to be trying to keep this course up to date, but we can't, we can't cover everything. We definitely cannot be constantly putting up new videos or taking now other videos because of small, small changes that Pinterest does. So I created this video to show you these four links that you should save. And those are just how you're going to get help from Pinterest in how you can stay up to date with any of the changes. And I'm gonna show you guys very quickly how to use them, what they look like, and how you can use those as amazing resources for you. So the first one is just the help page, and I'm gonna show you soon. Just to help page, you can you can ask anything you can put just oh, my pins are not showing or I cannot claim my website, anything to do, especially were technical issues. They're gonna have resources for you. The second one is specifically for businesses accounts, which I'm assuming you are going to be creating a business account. And it's honestly an amazing resource. It goes beyond being just changes or, or updated they're making there. They give lots of tips and even Content Strategy or, or things that you might do. And if you feel like you're getting stuck and you don't know how to do this or, or anything like that. As well as new features that they are bringing into your gonna find through this link. The third one is how you contact them directly. So if there's something specific and error that you're receiving or if you have something specific to your account, it's not something that you don't understand about Pinterest as a whole, then you would contact them directly and it's with this third link. And finally, Pinterest is always updating their best practices. So as I said, if sometimes the algorithm, as I'm going to talk to you guys soon in the past, the algorithm wanted to see pins. They got lots of repentance. And those are, those are the pins that showed up the most. If a lot of people share and saved your pin, then that's what they wanted to see. But now painters had, have CHE, has changed. And what they want to see is fresh content. So they will actually give more distribution to completely new pins, new images connected to your URL over pins that have lots of red pins. So the fourth link is a very, very useful, I would suggest that you always, you're constantly looking on this link that creative best practices as a content creator. To stay up to date. I'm just going to quickly show you what each of these links look like. This, this one is the help center, just helped up pinterest.com. And if you speak another language, you can go all the way down and choose a different language here. So you can input anything here on the search box and they are going to show you related articles. And sometimes it's the quickest way that you can find a response. Obviously, Sumner and I are constantly coming in replying to your questions as fast as we can. But sometimes this is the quickest way that you can get a response. You can also click on these direct links that they have. A if your question is already here displaying like for example, how to edit, delete, delete a pane. You can just click and you're going to see the whole article. And with step-by-step, it is very useful actually think being trust is one of the best in terms of this type of help center and step-by-step process on how to fix things, how to do things. The second link, like I said, is that Pinker is business, business dot pinterest.com. And you can go over here and you, for example, you can go to create content and making pins. And again, they're going to give you a step-by-step. They're gonna give you tips how to upload your images. If you keep scrolling, how to get the best results. So they give you the best sizes. A lot of things that I cover here. This is amazing as I said, as they change it. This is the place that you want to go to make sure you're up-to-date. Third, it's the direct contact page. You just have to choose between these these topics here and then click Continue and fill out all of the report to get support. It does take maybe 48 hours, but I will say the responses for me has been very helpful. It's not that vague. They actually tell you exactly what, what's going on. And then finally, is the creative best practices. As I said, they are going to give you tips here. Sizes give context. Give contexts, include your logo. A lot of things that sometimes you might not even realize, I might not mentioned here. So this is an incredible resource and I just wanted to give you this to you guys up front. As I said, we're going to try to keep this update as much as possible, but please use these resources to stay up to date and let's go ahead and get to the next video. 8. Setting Up Your Pinterest Business Account: Alright, so enough talking. Let's actually get started setting up our Pinterest account. Step number one would be sign-up for a business account. You can use this link right here. That will take you straight to the page where you can just click the button and it would automatically get you started with the business account. And why sign-up for business account and a personal account. There are several advantages to having a business Pinterest account. The first one is the ability to link your website on your profile page and claim all of your other accounts like we talked about before, like YouTube and xy and all that. So when someone comes to your account, as soon as they see your profile there would be able to see your website address under n. It will be able to easily click and go to your website. And you don't have that on your personal account. It will also give you access to Pinterest analytics, which has such an incredible tool and honestly underuse and undervalued too. Oh, there we are going to be talking about more in a future section of this course. How to use it and how to take advantage of all the metrics and what is important, what is not important, how we can use it to improve our concept and grow our account in traffic to our website even more. And also with your business Pinterest account, you're going to be eligible for rich pins. And rich pins are awesome. They're amazing and they will help you with a lot more conversions. And we're gonna talk a lot more about rich been soon. But just to know that you only have access to them if you have a business account. So it's a no-brainer definitely sign up for business account. Also, another advantage is that it will give you access to promote a pit promoted pins. So Pinterest advertising, which we definitely want to take advantage of, you, him have to, we're definitely gonna talk about it as a guide you step-by-step on this course, how to create Pinterest ads. And in my opinion, it's absolutely a great way to get even more views and more traffic to your website. And we'll also give you a content creators tax if you have your business account. So pinterest loves content. Obviously, they want to just keep creating more and more pins. And when you have this constant created status, Pinterest will give you a priority distribution. And it will help, the algorithm will help, will help your content be seen by more and more people. And last but not least, it also gives you extra brand visibility on each pin. And I'm going to show you soon what that means, but pretty much on every pain, whoever senior pinto be able to see your profile photo, you Profile Name, and a little bit about your description. And you only get that by having a business Pinterest account. If you already have an account and benches that guy needs a personal account, do not panic because you can convert your personal account. Let me move myself out of the way here. So yes, you can go to this link and you'll be able to convert your personal account into a business account. It is a no brainer. Definitely get a business Pinterest account. And let's go ahead and get to step number two. 9. Setting Up Your Pinterest Profile: step number two would be to set up your profile. So after you create your account, you put your email address in your age. I believe that's what they asked for. Then you'll be brought to this window where you can set up, start setting up your profile. So just follow all of the problems. Um, first thing they're gonna ask you is your business name. Obviously, you can add it all this later. But just from the start, I would advise you to just be as accurate as possible. Went filling this out because I could set pinches will help you rank and and be relevant for the users in Ah, huge. A huge point to that is that you actually give Pinterest the right information about your brand in about your business. So you put your business name here, then you can add profile Photo. We're going to talk more about that soon. If you have a website, let's say you don't have a website yet. It's fun. You can You can link to it later. You can click here on Not yet. You don't have a website yet that you input your country and region and what language. You want to see your profile? Oh, then it's going to ask you what for you to describe your brand. And like I said, be as accurate as possible. Even if you get get us close to it as possible with these options, I wouldn't recommend you putting I'm not sure or other unless really, your business really has nothing to do with one of these options. For the same reason that I mentioned before, Ventures will help you stay relevant. Just help the algorithm by giving it as much accurate information. It's possible. So you just But if you're blogger or consumer goods, product or service, you would click one of these and then click next. And then, lastly, asked if you're interesting interested in running ads on Pinterest, I personally would say yes, that interested. But you can get access to pinches advertising no matter where you answer here. But like I said, just put, If you don't want toe get targeted with maybe emails right now, you can put it I'm not sure and then click next on, and with that, you set up the majority of your profile, and then we're gonna go to step number three and actually start building our profile 10. Effortlessly Craft A HIGHT Converting Pinterest Profile: Alright, so the next step is going to be to build your profile and be very intentional about the information that you put there. Starting with the photo, your profile photo. A lot of business might be debating between having your logo, your business logo versus a face. And this is a very particular, I would say, that certain businesses, it doesn't really make sense to have someone's face. Let's say, for example, day you are an, IT plays a technology. I don't know that you fix people's computers, software, whatever. It's something a little bit more distant. It's not so personal. In cases like this, I do think that it's better to have a logo versus a face or if you're not, if you don't feel comfortable, if you don't want to have your own face, definitely don't do a fake face. Of course, but I would say that it's good to have if you can and if you feel comfortable if it makes sense for your business. I do think people would like relating to a person more than relating to a brand. Next, we have the profile name and what I recommend is for you to follow this structure. Put your name or the name of your business, then put a slash or dash, whatever you prefer. And then in very quick summary, put what you do. What are the main keywords that describe your product and your service? And that is because when you're on Pinterest and you're searching for something, a lot of people might not know the name of your business. Let's say, for example, that we I mean, we are a travel coupled. If we just put the whole bar, it's abroad and that is the name. Very few people, I would say maybe 0 people who's never heard of us would actually put whole Bart's abroad on the search bar. But they might be interested in finding new travel couples. So they're going to type in travel couple and then We can show up because it's on our name. And same thing away. If you're an e-commerce brand, let's say that you sell baby products and your name has nothing to do with baby products. Let's say it's like butterfly and cold. And no one's going to really be looking for that if you're looking for baby products. So you put the name of your business, then some sort of separation and then few words like baby products or everything for your baby. Anything like that, like baby essentials that people would be typing. And you're going to know what to use, the keywords to use later on when we go through keyword research. So for now you can set up your profile with what you think would be the best that describes you. Later on, when we're in the keyword research module, you're going to be able to find highly searched keywords that are related to your niche. And maybe you want to switch that out and really optimize your profile later. Next we have the about section, or used to be called the bio. So I also recommend that you use highly searched niche specific keywords. And you will know more about keywords to use later. And we will go back and reoptimize our profiles. But just to a quick explanation of what specific niche keywords are. Let's say if you are in the baby product category, baby, it's a very broad keyword. It's definitely good to have the word baby there. But baby could be anything or do you help a width pregnancy or do you actually have baby products? Do you have Just infant is whatever? There's Baby Sleep baby, there's maybe that there's just so much. So let's say that you help people with baby sleep, like babies sleep routine. And you use those keywords, helping your babies sleep better, find the best baby sleep routines. Anything like that, you want to use all those long phrases that describe what you do. Next, we have, we do have the pronouns, which is a given. You choose if you want to, it's not mandatory. Then we have the website. And here you can select one of your claimed accounts. We're going to touch on that next. But if you have claimed a website, it there's going to be a drop-down and you can select however many domains you have claimed one of those. Or you can put just any URL. You cannot have claimed a website and then put just a random URL. But if you haven't claimed one, you can choose anything you want. It could be, for example, our Travel Channel Link. It could be something to a specific product. It could be a link to your email list, something that you are giving for free. Let's say you're giving something for free and then maybe people will check out your website so it can be any length that you want. Next, you have your username that you get to choose. And I would highly recommend that you try to match that username with other social, social media platforms, usernames that you have, just so it's easier for people to, maybe if they follow you on Instagram, they want to find you on Pinterest, then it's easier for them to find you as well. And then lastly, there's your email address that is not mandatory. And I would only really recommend if you want to offer some sort of business support. So hey, if you want to, if you have any issues with your products, with your service, you can contact me, like support at Hobart products.com for example, or collaborations if you are an influencer or anything like that. If you want people to contact you for to increase your business, then definitely have your email there. So it's gonna be easier for them to e-mail it directly from your profile. And that's it. This is how you build your profile, at least for now, we're going to optimize it later. And with that being said, let's go ahead and get to the next video. 11. How To Claim Your Website(s) With Pinterest: The next step after you have built your profile is going to be to claim your accounts. And you can do that here back when you edit your profile just on the sidebar, go to claim the accounts. In here. You're going to be able to claim your own domains, domains that you own, or your Shopify store or both, as long as you have it. And this is actually an updated video that makes me sad, actually because Pinterest used to have all their website claim options. They used to have your YouTube channel, your Etsy shop, your Instagram account that you'd be able to claim it in more easily create Rich Pins directly from those websites. So if you're wondering what happened to those, if you're from the time that they had it, they have officially removed it. But do not worry because there is some good news. You can still have Rich Pins made from those websites. I'm going to tell you all about it later on in the module when we're actually starting to pin our first pins. But for now, this is how you're going to claim your website. You can come here, click on Claim. And you're going to see this pop-up window with the exact HTML tag that you need to add on the backend of your website. So this may seem complicated, but do not, do not worry. There's a step-by-step process that you can follow depending on your website providers. So that's why I can't really show you how to do it myself because it completely depends where you're going to copy, where you click to copy, where you're going to paste this HTML tag depending on your own provider. But you can click here in, Learn More. Right here on Pinterest are going to have the instructions depending on your providers. So right here under add an HTML tag to your website, click on instructions. And it's going to show you, you just have to find which provider you use. If it's blogger or Host, Gator, GoDaddy, Shopify wigs, depending on the type of your website. Just click here, let's say for example, it's WordPress. You'll click there and you're going to get the step-by-step instructions on where to go. So first to claim copy the HTML tag, go to your WordPress, you know exactly where to go and then they're going to show you again n, if this is confusing or if it's outdated, maybe try YouTube first-year specific case. Again, I can't really cover all of these because not only it can change all the time depending on the latest updates of your specific provider. But there's always new providers, new options coming up, and I'm not able to cover all of them, but it's very, very simple. All you have to do is copy the HTML and paste it on the back-end and then save everything and it's going to connect. After it's connected, you can do that with as many domains as you want as your own. You cannot do this. You cannot claim a website. For example, let's say you are an Amazon seller and you have your Amazon store. You cannot claim your Amazon store because you don't own Amazon.com because that's how your URL starts. It's Amazon.com slash, sharps slash, then the name of your store. Because you don't own Amazon that point, you can claim it. Same thing with any other website that it's not your own domain. So you can do that with your domain, with Shopify. All you have to do if that is website is installed, the Shopify, the Pinterest app on your Shopify store, and it's going to automatically created. Pinterest does have this, let's say agreement with Shopify and you get lots of benefits. You get your catalog automatically created, which we're going to touch a little bit later. Or you can do it manually if it's not Shopify, so don't worry. But if it is, Shopify is a website, then you definitely have the advantage of doing things a little bit more easily. And you can claim your website straight from here, installed the app, and be good to go. So that's it. Let me know if have any questions and let's get to the next video. 12. Understand Pinterest To DOMINATE The Platform: Alright, so things are getting super exciting. In this video, I'm going to be covering the structure of Pinterest. So obviously we're going to dive in and I'm going to sort of explain it, how it works, what the different components are. So you can really understand the platform and take advantage of it as much as you can use all of the features, really understand how you can best utilize it. So we're going to start here on the home feed or it's smart field. This is, you're going to see if you have a business account. When you login, you might see your business hub. And I'll open that in a new tab to show you. Or you might see your home feed. Most users paper your audience that you're trying to reach. They're going to have personal accounts. So they're going to be seeing the home feed as soon as they log it. Let me go ahead and click here on the, this is the business hub. They want to see all of the analytics of your, your own profile, you know, your top pins, how many followers? Everything that we're going to get to later, we're going to analyze everything later. So for now, I'm only going to show you the main components of Pinterest, starting again with the home feed. The home feed you're going to see, obviously you have all of the endless search results. And it's going to be a, even though you haven't searched for anything, is always going to be populated with based on your recent searches. So anything that you've researched recently, Pinterest gets that data and then they suggest more things to you, as well as pins from people that you follow. So it's going to be a mix of Pinterest suggestions as well as things from people you follow. And that is going to be right here on that first tab called for you tab. If you go to the Today tab, you are going to see pins that I have, that have been pinned today. And you can also scroll and see from different days of this past week. And that is why I recommend that you're active on Pinterest. That gives you even more of an advantage and more probability for you to be seen by users is people who come here on the Today tab definitely increases your chances, especially if you're one of the most recent trends, because they organize it by trends. If you're on the For You page, that is a mix of new pins and pins from even like 510 years ago, as long as it's very popular. And Pinterest see that it's what's going to drive that traffic. They're going to show it to you if it relates to your interests. For you, pay for you tab into Data tab. Up here you're going to see the menu. So these are going to be because you have a business account, you're going to see all of these different tools, how to create pins, the different kinds of pins, the analytics and the different features adds everything related to ads and your catalog that we're going to touch on later when we go through the different features that we're going to be utilizing. But you may not see everything, all of these different things because it depends on the country that you're in. So a lot of times, for example, when trends first came out, it was only available for a few countries and you weren't able to see it. And maybe in certain countries you still not able to see it. On the right side, we're going to have the notifications. So if people have reacted to your pins, anything like that, if people you felt will have pin, new things, we have the messages kinda like DMs. You can personally message other Pinterest users as well as the engagement. So if anyone commented on anything that you posted, anything like that, you can compare, you can reply, you can mark as red. Finally your profile, which we're gonna get to soon. But let's go back to the home feed to show you the search results. So once you come here and click on the little search icon, you're going to get suggestions and you can search for anything that you want. So right now, for example, we are planning our trip to Bali, Indonesia. So let's say if I want to learn more about that, I would just start typing Bali. And again, Pinterest is going to start suggesting things to you. We're going to go back to this, to the search box when we're talking about keyword research because these suggestions are very important, but I want to see Bali traveled. Go ahead and search. Okay, so once you search, Let's start on the top, understanding. So here it is. You can see the results. This is gonna be all depends, but you can also filter those results. If you click here, you can just see your pins, pins that you have posted that have to do with Bali travel. And how this Pinterest know that has to do with Bali travel. Based on all of the optimization that you're going to learn later. We're going to cover all of it with titles. You can see here, for example, they use the word Bali and travel under title. So obviously that's going to show up higher. They use the word. Bali on the image itself, I'm sure on their description and the actual content like the backend keywords. So for example, this is Bali at cinerary. If I actually follow the link, then I'm sure there's going to be Bali travel mentioned several times. We're gonna come back to the pen very soon just to show you back of the home feed. So at the very top so you can filter. And then here at the very top you're going to see more suggestions in the middle. So what do you want to know specifically about Bali travel? Do want a guide, do on photography tips, aesthetic, outfits and so on. They will suggest it to you. These are also very important. Later on for our keyword research. You can also go to specific tabs. You can go to shop tab and you can go to profiles. So if you go to profiles, you're going to see everyone that in their profile name they are related a Bali Bali travel. That's why I told you that when you're optimizing, when you're building your profile, you should put your name and what you are about. Like if you have to do with travel with if you have to do with products or anything. Because those are going to influence not only the suggestions here once people start typing, but also here on the people page, you can easily find you here, let's say you create content about Bali all the time, then put Bali travel tips or whatever. Then people can find you here and follow you. If we go back to the search results, Let's check out the shop tab. So maybe not for every single keyword, this is going to be an option. But for a lot of them, this is going to show up and people can put, can click, and all of the results here are going to be buyable Pins. So that's what I'm saying. When pinterest has, when I say that pinterest has really make been making an effort to push the e-commerce side. This is one of them. People can search for anything and just shop things related to it. So here you can see a Bali, Indonesia map or different types of artwork, a t-shirt, anything like that. And if you click on it, you are going to see specific things about that pin because it's a buyable Pin. This information right here is going to look a little bit different from a standard pen. So very cool. You can see this whole shop tab. The whole shop results and it's infinite, just keeps growling. That's why I also really like Pinterest is because people just can just keep scrolling and eventually they can find you even if you're not in the top results. And one thing that I skipped was the board. So whenever we start creating our own boards, we're gonna be able to come here and save and create, but I'm going to show you that next. So let me go here to this specific profile. So this is the Magnolia profile and I chose it because it has all of the different components I want to talk about. First of all, we have our cover image that we can set. You can say if it's your own profile, you're going to see a little So icon here that you can change. They have their profile photo, their name. This right here is because they are merchant verified. We're going to talk more about that program very soon. But if you are in the e-commerce space, highly recommend that you apply for this program. Next to it, you have their username, right here. You have the link, whatever link they have already cleaned. Or if you don't have any cleaned links, if you just chose a random URL that we already discussed, it's going to be showing up right here. Whatever they wrote on there about sexual or their bio section, their followers, how many people they're following, their monthly views, contact. So if they hear, put their e-mail address so you can contact them. You can follow them, of course. And down here we have the tabs. The first tab is the shop tab. And if you scroll down, you're going to see everything that you can shop related to this business, magnolia. And this, we're going to touch on this soon on how to create your catalog and have this shop tab. But if you have a Shopify website, again, the interests has this partnership with Shopify where if you install the app, it automatically creates this tab for you right here, the shop tab. Next we have the Creative tab. And this is all of the pins that this account has created an in-order. It's always going to show idea pins first. Idea pins are kind of like, I mean, I hate to compare it, but it's kinda like Instagram stories. But instead of disappearing after 24 hours, it stay here for a long time. So we have idea pins. There are new to Pinterest by having really successful. They always show first on the created. And if you scroll down, you would see all other types of pins that they've pin here. A pin, if you click, Let's see the structure of the pain. The pain we have on the right side. On the left side we have the graphic. So anything that you created, this is just a photo, but you could create different graphics with text, all of that, we're going to touch on that later. And as you can see, the best format is definitely vertical in the future video very soon we're going to talk about the bathroom ratios, but vertical formats is the best. Next we have the link, you have the link, the very top or right here. You have the pin title, the description, the person that pin this, this product. And you can follow the follow button and the comments as well. And same thing here. If you want to pin this pin to your own accounts and then you can select a board and just click on Save. So that's the PIN structure. But going back, if we go to the Save tab, we're going to see the boards. Boards are kinda like shelves that you can pin different things. How are you going to organize all of those pains that you're creating? If someone is only interested in Magnolia recipes, then they can just go to this board right here, entree recipes. If they want to see all about bathroom renovations, they can come to the board bathroom renovations. So with boards, you have the board titles and how many pins in it. And when was the last time that someone pin something to it? So two weeks ago. Two weeks ago, seven weeks ago. So it's in order of most up-to-date. And over here you can see all pins. So if you just want to see everything they've been, in spite of all of the boards, you can just click here and it's going to be all of the pins mixed. And if you click on a board, you're going to see here at the top there title, right here. They actually are not utilizing the board description, but we're going to touch on that. And if they had created a description that would show right here under the title, then the name of the account, how many followers that specific board has, and the Share button. And you can come here and see all of the pins inside that board. So this is it, this is the overall structure of Pinterest. And we're going to learn how to create boards, how to create pins, how to optimize your profile, everything in this course. So I'm super excited for it, but I wanted to give you this quick overview and without further ado, let's get to the next video. 13. Pin Format Guidelines: As you know, Pinterest revolves around pins. So I wanted to give you guys some quick pain guidelines. Not only things that I've tested it myself or have seen from other pinches experts, but also things that have been shared from Pinterest as their best practices and things that they suggest. Specifically, I want to talk to you guys about format. And the main thing that you should know is that pin images and videos, they should be vertical. And when I say, when I say should, that does not mean that you're not allowed to pin things in a different format, a square or a landscape format. But that vertical pins will one get priority distribution to. Even if they didn't, they do get better results because they work better with Pinterest interface. As you know, the Pinterest home feed is divided into these columns. So if you stick to the vertical pins, Those would definitely be a lot more eye-catching. For example, you can see here the vertical pins definitely jump at you as opposed to this landscape image here, or even this square one over here. However, there are different ratios when it comes to vertical pins. This one, for example, seems to be a two to three ratio. And we're going to talk about this very soon and this 11 to two. And you can see that one definitely occupies more space. The longer one occupies more space. But what is, what is Pinterest? Same. Pinterest recommends that you use a two to three ratio. This is actually news. Before Pinterest would say that you should definitely gray vertical pins, but they didn't directly say that the ratio that you should use was two to three. This is confusing a lot of people thinking, Okay, what do we do with the other format is not going to get more distribution. And I'm going to talk about that very soon. But in terms of the two to three ratio, It's recommended that you use a 1 thousand to 1500 pixels size. So that's going to influence and when you use platforms such as Canva that we're going to talk about to create your pin size, your pin graphics, that they usually is already going to pull in that recommended format. But just so you know, that's what's recommended, 1 thousand to 5000, but the minimum is six hundred and nine hundred pixels. Next, you have the one-to-two ratio. Like I said, this is where people were getting. Law is not lost but confused on this new change from Pinterest because a lot of people myself included. We're advising people to use this format with a one-to-two, which would be the 1 thousand to 2 thousand pixels size. And what Pinterest is saying is that if you go to longer pins, your distribution may be affected. And the truth is, as far as I understand that is that is correct. If you do a longer pen here, distribution may get reduced. But here's the catch. You need to think like the, the owners of the platform. Thanks. So why did they create this rule? Why they don't want, is for people to just create super long pins with very little value to it. So for example, a super long pin with just a text like a quote for example, in the middle, you can still use a one-to-two ratio, just add more value to it. We have to compensate what you have to justify your need, let's say for this longer pin. So for example, you could add multiple images, like instead of just one blown image of just one place, you add multiple and texts that you utilize this space. Well, so do it as you want. I just wanted to give you guys the facts. But just so you know, the two to three is the standard one that Pinterests advises you to use. You can still use one or two. You'll be fine. Just, just, just use a well, let's say like that. And finally, if it's anything longer than a one to 2.1 ratio, do not do it. Pinterest has been very direct about this. They will not only be cropped, but the distribution will be significantly reduced. So it's not worth it, like you spent all this time creating a bend to not get any traction just because you want it a little bit longer. And they did this because in the past, people used to pin those super long pins. It was usually infographics, but you had to scroll down like go over and over and over to see the end of it. And Pinterest has been very direct about not doing this anymore. Now what about videos? I also want to quickly talk about video guidelines in the video length as offering now that you are able to share on Pinterest is between four seconds in 15 minutes. So just know that if you, for example, you're sharing a YouTube video from YouTube minutes, longer than 15 minutes. Or if you're just posting a video that is longer than 15 minutes, it will get cropped. It will just stop right at 15 minutes. But pinterest has also said that the ideal, what they suggest is that you stick between 615 seconds, that those are usually the video pins that perform best. A lot of people, they utilize those time-lapse, like a time-lapse video. So things are sped up and you can get a lot of information just a few seconds. Because to be honest, that's what, that's why you should be strive to do. You want people to look at your pin if, even if it's a video or an image and they wanted to in 1 second, we interested in it, to be interested in, click on it. So the Pinterest says that between 615 seconds is ideal in terms of format. They said that you can do a one-to-one, so a square, a two to 39 to 16 ratio, which is just the standard vertical ratio that usually for example, if you've got your, your smart phone and record a video and vertical, that's usually what it's saved as is the nine to 16 ratio. But they're also say that if it's anything equal or longer, a one-to-two ratio, don't do it. Same thing with the images. You do not want that distribution reduced just because it's a longer video. But before I end this video, I just want to say that you see that they didn't mention anything about landscape videos. And when you share your pins from YouTube, which we do, we have claimed our YouTube account and we share that straight from YouTube. It comes in a landscape format and I'm going to show you guys what it looks like we share. For example, we shared this Istanbul video and you'll see that it is very small. It shared very little with the thumbnail that you use from YouTube. But I still like to do it because it's when someone clicks, it automatically starts blending in. Well, I guess it didn't automatically circulate sometimes on the home feed it automatically starts playing. But when they open, you can watch the video from Pinterest itself. So you can click and start watching over here. That is not the case if you just use the link and don't get overwhelmed. We're going to show you how to create a pin in the next section. But what I do is I do two things I, I share from YouTube. So it does have this landscape format. And I also later get the YouTube link and share as an image, a vertical image, which is what pinches suggests. So that is the same link. If you click here on the YouTube.com, it's going to go directly to that same video. But it occupies more of this. The vertical size, which is what pinches suggests. That said that's Ed for pink guidelines. I hope you guys found this helpful if you have any questions at all, be sure to leave those in the Q&A below, and let's go ahead and get to the next video. 14. Everything About Rich Pins!: By now, you have heard me talk about Rich Pins quite a few times. So I'm super excited about this video where we're going to cover all about Rich Pins, how to use them while they are, what they look like. So let's get started. First. What are rich bins? So Rich Pins are organic pins or type of organic pins where Pinterest is going to show special information. I'm on that pin that they get it from that source website. It's sinking information from what you see on Pinterest to the source, a website. And they display it in a really nice way. And you're going to see what that looks like for each of these three different types of pins. So first we have a recipe, then we have articles, and then product rich bits. So let's see what recipe Rich Pins look like. So you can see it's still has the image just like a standard pen. So who has the link, the title, the description, the painter. But right here it's what that specially for information is showing. You can see here the, all of the ingredients and the measurements, everything, any sort of special information like it's gluten-free and that's all being brought from the, directly from the website. It's not like a special thing that you create. Special pen that you create within Pinterest where they give you ingredients and you write down, no, it's pulling from this link that you've used on your website and it's done for you. So I really, really love rich pins, as you probably can already tell. And there are certain other rich recipe Rich Pins. You can see the ratings as well if people have already rated depends on the source website. Next we have article Rich Pins, and this can vary a lot. It could really be like an article looking pain where you can see the author. It all varies by what kind of information they provide under source website. Or it could be very similar to a standard pin. But here is why Rich Pins are so powerful and it's good when you're able to claim your accounts and able to create those, Richmond, It's because this pin right here was originally pinned by wondering what lease width, lease. I'm not sure how to pronounce this, but this is the original painter and this is why you see most prominent and you can immediately follow them. Even though the reason why you're seeing this is because Kimberly Mendoza has just saved it to their board dream. So many, many people could save that to their board, which is great. However, the author, the person who was associated with that claim, that they have claimed their website and they've created this spin. This is always going to follow that pen no matter how many times that spin. So that is another way to drive traffic to your website. When you claim your accounts, you create this Rich Pin that you are always associated with it. And all of the information automatically sync. And no matter how many people pain, you're always going to be showing up here. And people can follow you and can check out your website, of course. And finally you have product Rich Pins. And we saw that very quickly on previous video. But as you can see, it could show in several different ways, but this is one of the most complete ways that it's showing a product rich pins, you have all of those different types of photos, almost like you're on the website of this brand. Adidas. You have all the photos so you can see all of the angles. Then you have the link, obviously the images, the link, the price. And if it's on sale, it even shows the markup, markdown of the price. So I really loved this. The title of the product, the brand, the ratings, the type of shipping. If it's free shipping It's going to show here which is even extra information. And the button, they are very prominent button that they can click and go straight to the website, to that specific product page and purchase and also the product details. So if it usually shows like this and it can click and read more of the description. So this is really powerful, as I said, because not only your information goes with the pin, no matter how many times is raping, the most important information is shown right away. You see the price. You also see if it was out of stock, but the pain was still like if you someone save the pen, it's still had that on the board. It would show out-of-stock because availability is a wired metatag, which we're going to talk about next. Okay, so now you know what they look like. Amazing. How can we actually create rich pins? So step one is going to be, it will claim your website. We've already talked about this. You need to clean your domain. That Pinterest can associate that whatever product page or article page, whatever URL that it's a link to that domain. It's going to link to a Pinterest account. And it's going to enable you to create these rich pins whenever you're using any of those URLs. Next, we're going to have to make sure the product page or the article page or the recipe page includes all of the required Meta tags that Pinterest needs in order to fetch the information and show on your Pinterest pins. So I know this can be confusing, but we can simplify this. If you go on this URL, which I'll make sure to leave that in the resources below. Under validate your Rich Pins. We're going to click here on add rich metadata tags. Here it's going to explain a little bit more about Rich Pins and how to set it up. And right here, you're going to see you can choose which type of content you're creating. Let's say it is a product. Let's see what types of metadata we need to add on the backend of our product page. This needs to be on that specific product. Now like on the homepage of your website domain. So this is how you can add all of the metadata, any type of service provider. But a lot of the ones that are kind of like done for you like Shopify Whigs, they already carry codes that you just have to, for example, input pricing and then the code is done for you and it's just going to input your pricing, for example. But here you can do it from scratch if needed for your own website. So what you need to pay attention to is right here, the property, the description, and if it is required. So go through this list and makes sure that everything that says required, that it's on that product page. So over here, if I scroll back, so there needs to be currency, the actual like which type of currency? Pounds, USD or whatever, the product price, the actual amount in 1999, for example, it needs to be there, the title, date type of product up to you as required site name. This one is optional. All of these edits option, that's great if you want to have it on your, on your website, but you don't need to have it in order for your Rich Pin to actually work. And the way that you know that Pinterest is able to fetch all of this data and actually show the correct information for your Rich Pins by using the Rich Pins validator. So if we go back here, if we open the validator here, all you need to do is copy the URL of a specific page of your own website. So obviously you're interested in knowing if you have everything correct on your own website, but you can paste in your URL here to see if Pinterest is able to faster correct information. So I just copied a random product page URL and I'm going to paste it here and then click Validate to show you. So as you can see, congratulations, Pinterest able to fetch all of the data and it shows that you have in qualified for Rich Pins, has the site name and all of the details that are necessary. So obviously this link is also going to be in the resources below. Be sure once you add, you create your pages, you have your product pages or article or recipes that you validate. You don't need to validate all of them. You just need to make sure that you have everything for all of the pages. So if you do the same for one page as to the other, just validate one of them. And this should be the same for all of the other if they follow the same coating, the same structure. So that's it. Let me know if you have any questions and let's get to the next video. 15. Set Up Shop On Pinterest: If you're in e-commerce seller to not skip this video because I'm going to show you how you can connect your catalog of products to your Pinterest account. And that is going to not only give you access to this brand new tab, your shop tab, which is pretty much a whole storefront on your profile. But it's also going to automatically create buyable Pins for every single one of your products that you connect to Pinterest. So before we get started with creating our catalogues, we need to make sure that we're following these requirements. So first, we need to have a Pinterest business account, which I hope that by now you do. You need to have claimed a website. So the catalog needs to be from products on your claimed website. You need to also meet the criteria for these merchant guidelines, very straightforward things, but be sure to open this link and analyze everything. Obviously, I'm going to leave the link to this page right here in the resources below. You need to make sure that our data source, which we're going to be creating today, contains all of the required attributes that we're going to mention soon. And now you have the data sourcing hosting, which I'll show you how to do it. So speaking of catalogs, you can do this in two ways. You can do it in an automatic way, very easy, or you can do it manually. Don't worry, I'm going to show you how to do it manually today. Automatically is very simple. You just need to have an account with one of these hosts, like websites. If you have your own website on Shopify or a WooCommerce, or if you have an account with some of these other providers that you already have all of your data there of your products. Then you can click on each one of these links and follow those instructions. And it's gonna be very straightforward for you to automatically create your catalogs. And specifically with Shopify all day, you have to do remember on our claims page that you could claim your website and you can also install the Shopify App. Once you do that, it's that easy. Pinterest is going to import all of the details about your product. And it's going to create that shop tab for you and all of your product pins. So as long as the information that you have on those websites and on these accounts have the required fields that we're going to show you next, then you're good to go. Everything's gonna be valid and you're going to have your catalog created. So if you keep scrolling down here on this link, there's gonna be more information about each one of these steps. And then you're going to get to this part of your data source. And this DataSource is how we're going to create our catalogs manually. So I've created this file for you that we're going to be using Google Sheets. That's what I would recommend. It is free. You just need to have a Google account like a Gmail and open this file for you. Once you open, just go to File and then make a copy. And then you're going to be able to have your own copy of this spreadsheet so you can input all of the details of your own products. And as you can see right here, I have highlighted in yellow everything that is required. So remember the pin right here, this is the product pin, and this is the information that you see. This is pretty much only the required information, but if you want to have even more information on your product pin, then, sorry, over here, then you can fill out all of these others, all of these other attributes. But let's get started so you understand exactly what I'm talking about. And hopefully, even if they seem overwhelming and confusing, you're going to know what to do very soon before actually, I move forward to this. If you go to that link and if you keep scrolling down, it gives you all of the explanations about this data source. So it talks again, it talks about the required fields as well as optional fields. And it gives you, if you keep going down, it gives you examples. And the excepted data, excepted information that you input for each one of those, for example, availability, if you don't really know what they mean by that, here's, there's a description of what that means, as well as what they accept as data when you are filling out. So it could be in stock, out-of-stock or preorder, for example. And that is, that goes for every single one of the fields. So make sure to go through this, or I've also filled out here on that first wrote a little bit of an explanation for you. For the product ID. This can be anything that you want, honestly, it could be just a series of numbers, letters and numbers. I would recommend that if you already have an id on another website, on your own website, if you already have an SKU or a UPC code or anything that you already can easily recognize that product to buy, then keep it consistent. So you can manage all of your platforms more easily, having that same code for each product. But again, it could be anything that you want. It could be 1230011, whatever you want. Next, we have the title. That is just the name of your product. You can copy the exact title from your website. So usually when you open. A product page, you're going to see the title for that product so you could copy that title, or you can just create your own something a little bit more tailored to Pinterest users if you want. Next we have the description and you have up to 10 thousand characters here. However, I would recommend that you don't use them all because as you can see here on this product been, first of all, you cannot see the description right away. We users need to click on the little arrow to expand and read everything. And also as of right now, Pinterest format is not very friendly to like spaces and paragraphs. All of the texts gets put together and it's a little bit too much where most users, if it's a really long taxable, avoided. But you can do any type of description that you want. Also, you have the link. So this right here, you need to copy the URL of the exact product page for this specific product. So don't do your homepage or just like that categories or anything too broad and needs to be the exact product page. Next, you have your image link. So if you don't know how to get a URL for your product image, it's very simple. If you go to your website for pretty much any image that you have, you can just click on it. Let's pretend this is my product. You can right-click on the image and then click on open image in new tab. Once you open a new tab, you're going to see it's just the image. Then you can just copy the URL that you can see right now, but you can copy the entire URL from the browser box, copy and then paste it here, for example, paste it and there you go. This is like the image URL. Just going to undo this. Next, you're going to put the price and you only need to put numbers. So if it's 3999, you don't need to put any dollar signs, anything, just the numbers 39, dots 99. Next, availability. As I already mentioned, it could be in stock, out-of-stock or preorder. Then we move to the optional fields. So first we have the item group ID. So as I mentioned with catalogs, you can create different groups. And I'm going to show you that next within Pinterest. And you can do, for example, new arrivals or for example, baby, maybe clothing, baby toys. It could be whatever types of groups that you want. So if you want to create those groups you, or if you already have them created and you just add in new products, you can name them here. Next if you have variations of that product. So let's say I do, I am selling t-shirts and I have that t-shirt in different colors and different sizes. Then I will put here what is the variation theme over here on variation name and then the Variation value. So this one right here is for this specific row, is there gonna be the red, one is gonna be the yellow. And then you can create multiple roles for each variation. And Pinterest is going to show those as options when someone opens your product pink. Next we have the condition if it's new, if it's used, I believe you have to check here what would be the acceptable values, but I'm assuming most of them you would be selling would be new next year Google product ID. This is actually really helpful for Google itself. For you to be ranking on Google through Pinterest. And also for Pinterest to understand your category as well and show it to people more easily. So the way that you can get this is by going to this link that it's a little bit overwhelming. But I'm going to also leave it in the resources below. You can always use Command F or Control F to try to find a specific word within this list and make it a little bit easier rather than just scrolling through everything. So for example, if you're selling like hair accessories, then you can start putting the word hair. And then for example, this one is for pets. But maybe there we go. Apparel and accessories, clothing, hair accessories, let's say this is what I'm selling. Then you would copy the whole thing. Copy, go back to your sheets, and then paste the whole thing here. So I'm going to undo this for product type. This is something that I recommend that I've understood based on Pinterest own examples is the best way to find the most similar product type is by going to the Add creator and then going to interests and then copying that whole sequence of category two sub category. So this is how you would do it if you go to Create, oh sorry, ads, create ad. Then again, you can scroll down and click Continue. We're not creating an ad. Select anything that you want just to enable this right here, interests and keywords. So click on interests and then try to find, again the most similar category to what you're selling for that specific product. So for example, let me see if I can do hair. So if I do hair, again, it's going to show all of this path from broader category to the most specific and the closest you can get the better. Again, this is not required, but it is helpful to Pinterest for them to understand your product and recommend it to more people. But if this is too much work, if you have like thousands of products than personally, I wouldn't worry too much about doing this for all of them. Maybe do this for your bestsellers. But in case they want to do it, if you can't find something to specific, just go in like hair accessories, then go back to your sheet and then paste it. Then I won't do it. Okay? Now, any additional image, just grab the URL of images and if you want multiple, you can create new columns like select the whole column, right-click to insert another column and then copy this exact title and do another URL and another one and another one. And then you can have something like this here, multiple images, as many as you want for that specific product. Next year we'll put the sale price. So again, if you have your regular price, but it's on sale and you want to do something cheaper, it's going to show crossed off. And maybe it's an extra incentive for users too, purchase your product. So if you want to do that, you can write it here, the sale price as well as the brand. Any of this, if it's not applicable, you can leave it blank. But gender, you can get all of the acceptable values here. So if you Command F and do gender, it could do male, female, unisex. Those are the acceptable values. So age group as well. If we go here, let's see age. Age group. There we go. It could be any of these adults, kids, taller infant, newborn. Again, anything that you want to be more specific to one to give more information to you can always refer back to that link that will be in the resources below age group. Next is size, size, type, like pitied TO anything like that. And confirm it by using the link. Shipping. With shipping. If you want to show, for example, that you have free shipping, then you can write down here for shipping, or you can have a URL to your shipping policy if you want on your website. In general, I just leave this blank. I do know that there are other ways that you can write down shipping policies like you just put you as double-dot 0. That means like it's free shipping, something like that. But in general, personally, I just leave it blank. If someone wants to find out if they have free shipping, they can just go to our product page after they click on the product link. Next, any custom label. So let's say for example, this is a best seller and you want it to show if it's a new arrival, anything like that. I do think that you can do your arrival. Let me do like custom label. There we go. See, okay, there's a few options like bestsellers, summer promotions. I think I have seen new arrivals before. I haven't personally used it, but I do think you can always test it. And lastly, AdWords, redirect. So if you do anything with Google AdWords and you want to use a here, if it's not applicable, just leave it blank. If not, you can input your data here from AdWords. And once you're done, you're going to download this as a CSV file. So go to File, Download and select Comma Separated Values CSV. You're going to download this and you're going to re-upload. Let me just do it even though there's nothing concrete here about a product. So once you download, you're going to open your Google Drive. So just go to drive.google.com and you're going to upload this again, even though it's already on your Google Drive and you're already using it as Google Sheets. Once you get this link from the resources below, you still need to download a CSV and then re-upload it right here. So here we're going to come back to this very soon and I'll explain why we had to do the steps. But for now, let's go back to our Pinterest account, and I will be using one of our clients Pinterest accounts again. So a few things are going to be covered, are blurred. But once you're here from the menu go-to ads, and then click on catalogs. Okay, So if you already have a catalog active, it's going to be showing up here. And even if you do have a catalog, you can add new data sources. So just click on this button, Add new data source. From here, we're going to do the following. We're going to name this data source. So it could be, for example, Hobart products catalog. One. Next, we're going to keep going here and we're going to come back to the product feed. You are out soon. Because that's the secret why we were using Google Drive. So leave here the file format as CSV for default availability. If you want all of your new items to the default, if nothing is filled in there for availability, then the default is going to go, for example, to in stock or out-of-stock or preorder. So I usually put in stock. Next, you need to provide the product feed, logging details in password. If you're using any sort of protected URL when you're doing this URL right here, but we're not going to be doing that. So you don't need to do that. Then you select the country, the language, and the default currency. And lastly, you do the time that you want your pins to be published. Because again, once you connect your catalog, Pinterest is going to automatically create product pins for you so you can select anything you want. I'm just going to do a random time, let's say five PM. You can choose the time zone. And now the last step is going to be, we're going to put our product URL here. So first, I want you to copy this exact beginning of URL that I'm going to leave in the resources below. And that is the following. I already have it copied here. So no, don't worry about memorizing this. It's going to be in the resources below and then stop right here on equal. And now we're gonna go back to our Google Drive. We're going to right-click on the file that we uploaded and click on Get link right here under restricted change it to anyone with the link and then do copy link. And now we're going to go back to Pinterest. And I'm just going to do two spaces just to separate this beginning to the next one. We're gonna do space, space, paste. And now we're going to only keep this right here. Anything between these two slashes after the D. Let me go here so you can see, so this is the new start and continuation of the new URL though we just paste it. You can also paste this somewhere else and then copy and bring it here. This is just easier because we already have this open. So anything after this slash d slash, that's what we're going to keep. So I'm gonna go ahead and delete this. So delete also I automatically create a dot right here after the equal it shouldn't be okay. So delete and delete everything after this last number or letter or whatever it is. And when you have the slash view, delete anything from that slash forward. Perfect, this is going to be your URL. And I know this is complicated, but this is the only freeway that I could find for you to do this. Otherwise, you would have to sign up for accounts such as GO data feed and other things like that. And we'll have to pay for that in order to get that URL. So this is how you do it. The last thing that you're going to do is this. Let me move myself out of the way. Right here at the bottom, you're going to click on create pins. And when you click that, it's going to take time and say like validating to see if they can actually read the data from your source URL. And if there's any issue and it's going to say that failed and going to give you the reason why, or it's going to say that it's been validated and then your pins would be scheduled to be published at the time that you have created. Right now I'm not clicking on it because the data here is just dumb data. There's nothing actually related to a product, but this is the step-by-step for creating your catalog. I know it seems overwhelming, but it's so worth it once you have all these product pins again, Pinterest is going to push those pins for you because they are heavily investing in the e-commerce side, as I've already mentioned. And you can easily, you can have new sales for free without any additional advertising or marketing just by people visiting your profile and seeing your shop there. No-brainer. If you have any questions, be sure to leave those in the Q&A below. I really hope this was helpful and I look forward to seeing you in the next video. 16. Improve Your Results With This Simple Step : Alright, I am super excited about this because this program can exponentially increase your results on Pinterest. As a matter of fact, a student of this course contacting us saying that they pretty much only that there's a claimed their account connected there, Shopify sort of Pinterest and applied for this program. And they have had amazing views, amazing results on Pinterest. And we're hoping to get a testimonial from them soon so you guys can see their results, which would be great. Let me explain more about this program. So the Pinterest verified merchant program is just a gold mine, especially for e-commerce sellers. This will change your performance on Pinterest. So all you have to do is apply for this program. And if you're eligible, There are three easy steps which has connect your catalog that you're going to owe. Just follow the steps of connecting catalog. It could be through your Shopify. You have a Shopify store. Your catalog will be instantly connected when you install the app or you can just follow the, the Izzy steps. It's going to tell you once you're applying for the program, it's going to give you, you haven't done this step yet, so you can just click and follow the steps. Next one is to install the Pinterest stag. Then you can click and get all of the steps on how to do that. So you can also get some analytics in some results. Lastly, you apply for the program and then it's going to be under review. So let me show you guys a little bit more about this program here on Pinterest. Once you get merchant verified, you got this little check mark next to your profile name, and that's how you know that the account has been merchant verified. And here are some of the benefits. You get this exclusive badge, which I mean it doesn't do anything to you other than give people some social proof that Pinterest has looked into account and they see that you're legit. So it's similar to, you know, like Twitter and Instagram, YouTube that they give you this check mark. But this actually looks through your store, the store that is linked, and it sees that it's a legit store that people are not gonna get scammed. I'd be where I actually successfully buying and getting their their their orders delivered and all that, it measures everything. Next, another benefit is that you're going to appear on the shopping experiences. So a lot of times I'm interested in one pin and patrons is going to go ahead and suggest similar, similar pins to that, especially for people who are looking to shop. So without you doing anything, just having your catalog on Pinterest. Pinterest is, has access to that kinda logins going to boost those spins and presented offered to Pinterest users without you doing anything. Also, when you're verify Pinterest merchant verified, you are going to get access to the shop tab that we've already talked about. Actually, you can already have your shop tab without being Pinterest verified, but in the future and there's two regulating this. You won't have access to this little price tag that it's showing on the pins. So in the, before, you could equally have access to this price tag simply by having a rich been. But now to have this price tag on the thumbnail of the pin, that you need to be pinterest merchant verified. And this might not be exactly what you see right now, but this is what I've heard from a representative because I contacted them because some of my pins we're showing the price tag and some are not some of my rich bins. And that's what they said. They've been going through accounts and only allowing this this little tag for Pinterest for accounts that have been verified. So just so you know, it's an extra park and you also get some extra analytics as well. It's free to join. And like I said, only these three steps. And let me show you what it looks like. So for example, this account, it is you can see that it's been verified and they have access to all of their catalog. You still don't see the price tag because as I said, there's still regulating that, but this is what it would look like. And I got another account that is actually not Merchant verified yet, which is the account that I use as an example when they told me that you needed to be Merchant verified and they said they're regulating everything. But this is what you would see is this little price DAG. But even if you're not Murcia verified, once you open, you have, if you have a rich pin, you will still going to be able to see the price and the metadata that the rich being pulled from from that. But I just want to tell you guys before I finish this video is that it is three easy steps for you to apply, but you will only get approved if you meet a certain criteria you need to have as if I'm not mistaking as mistaken as off right now, you need to have at least 10 thousand page visits on your website. And that's why you need to install the Pinterest stag is because the tag is going to analyze your website performance. So don't get this motivated by this, just, just keep this programming mind has a lot of benefits, even if you don't have all of these pageviews yet. If you do have pageviews, then, then wonderful. You should be able to, you should be able to get approved. You do have to follow these merchant guidelines. I believe there are certain things that are not allowed. And because it's you knew, maybe you might be able to get approved with without fitting into some of these guidelines, for example, prohibited products, you're not allowed to have some of these prohibitive products. So you're not allowed to be a drop shipper or other things like that. But just so you keep this in mind, here's the all of the policy and the guidelines. This is an amazing program and they might be making available and easier to be approved very soon, let's hope, but I hope you guys found this helpful. And if you have any questions, be sure to leave those into Q&A below. Let's go ahead and get to the next video. 17. Pinterest Vs. Google - What's The Difference?: Alright, so I'm super excited to be starting this section that talks about keyword research and SEO. So let's get started. First of all, let's remember being Trust is a visual search engine. I know I haven't talked about this enough already. Mysteriously, not only Pinterest is a search engine, it is the third largest in the US. And what does that mean? Why is that important? That means that you can know exactly what types of content users are searching for. And you can make sure your pin is seen as long as it is optimized. So there's search engine aspect of finches is amazing for us because that means there is a formula to it. You can do the keyword research that we're going to dive into it next and optimize your account, optimize your pins and you know, you're going to be seen. But then since we're talking about search engine, let's do a quick comparison between Gule in pictures because Google is the largest search engine platform in the world. So it's good to understand the differences. So first, like we talked about it before, Google requires domain authority for ranking. So Google is looking constantly looking for, let's say all the proof that you are legitimate website all the time, through backlinks, through how the, how old your website is or our how much content, how much traffic is directed to that website and from that website. But with Pinterest, as we mentioned before, when should this now required domain authority for ranking? You could have a brand new website or it may even if it's not renew website, if you don't have a lot of visits, if you've had this website for a year and you haven't had a lot of visitors. Still, you can sue RNC Well, as long as you optimize your pins in your boards and your accountant that later how to do that. But that is an amazing opportunity for the little guy to be able to rank despite the domain authority that you have on from your website. Next, with Google, most users stay on page one of the results of their searches. I cannot remember the last time that I actually click to go to page two on my Google search results. But with Pinterest, seventy-five percent of users scroll down to 60 results on average. And I believe that is because it is a visual search engine. So images can convey information a lot faster than text. So usually users can scroll down and have an idea of what others are seeing a lot faster than if they are going to read just the headlines of Google's search results, which is amazing. That means you actually don't even need to be ranking number one, Number two, or Number ten to be able to seem, to be able to be seen by your target audience. You could be, you could still be a little guy in, but with a well optimize Ben and eye-catching images, you're still going to be seen by your target audience sometimes even with really broad keywords like the example I gave you for like just travel. That is a very competitive keywords as we say, because it's so broad and there are so many results. But it's still possible for you to rank even with a broad keyword. Because users scroll down even to on average result number 16. And then next. And that relates a little bit to our point number one, which is the Google sandbox. And I don't know if you've heard about this before, but this is the Google sandbox is the belief that Google actually places new websites under restriction for a certain period of time. So they don't they are not ranking on searches. And that is again, because Google is looking for that domain authority. It's Google is this not one to show just any results your website, no matter how compatible you are content is to the search term, because it wants to make sure it is a valid website. So with Pinterest, there are no restrictions for new website. If you just created your website a minute ago, you can, you'll be able to rank well and, and show up in, in Pinterest results as we talked about it before. And that relates again with point number one. But I just wanted to make that clear about Google Sandbox because a lot of people have talked about it and Pinterest has not had anything like it. And then lastly, and one of my favorite things is that a lot of people use Google or Google Bing, Yahoo for searches. And what I mean by this is they usually know exactly what they are looking for. So you would rarely see someone go to Google to just typing travel. And they just want to explore the results unless maybe they're looking for images. Perhaps. But a lot of times people know exactly what they want when they're going to Google. And, but with Pinterest, Pinterest is a platform that allows for discovery. So a lot of people, sorry, a lot of times users will put keyword even if it's a specific keyword, like travel grease on the budget. And there's two so much room for other pins to show up in the user itself. They have this mentality of like, I'm going to be seeing things that are not necessarily exactly what I typed in. That's a good thing because I want to find out about new things that I don't really know about. And that's great for businesses. E-commerce, business bloggers, and especially brains that are not big brands, because that means that a lot of times they use or they don't know that you exist, they don't know that you product exists or your content is out there. But you can do show and you, and the user will still be interested. Because of this discovery aspect of Pinterest, I'm inputting a keyword into the search engine and being able to see all types of results related to that theme. And then lastly, the icing on the cake is that Pinterest traffic to your website will actually help you rake in Google. So again, we cannot ignore that Google is the largest search engine platform in the world. Obviously, we want to rank well in Google. So what a lot of people might not know is that when your pins are being clicked, click what we call the click-through rate. When you have a high click through rate, meaning people are clicking on your pins, Hebrew or going to your website from Pinterest. That helps you rank well on Google because again, Google is looking for validity on websites. And because Pinterest is a known website, Google will see that you have this. Pretty much. You've been approved by Pinterest. You are generating traffic through a legitimate website that is Pinterest, and that's going to help you with Google SEO as well. So yeah, so I just wanted to show you guys quickly, there's many opportunities that pictures offers by being a search engine platform, even comparing the Google, it has lot of advantages. And with that being said, let's go ahead and get to the actual keyword research methods next. 18. Keyword Research Method #1 - Pinterest Search Box: Pinterest, keyword research method number one. That's actually going to be the Pinterest search box itself. That's where we're going to find the most accurate results of what users are actually typing into Pinterest. So we know they're going to be seeing and what types of searches are actually the most searched on Pinterest. So I'm going to show you step-by-step how to do this. I'm here on Pinterest on the home feed. And what you would do, you would come here to the search box and type in anything specific to your niche. So for us, we're going to type traveled. For example, you can start very broad and right away you're gonna be able to see that Pinterest is going to automatically give you some suggestions for long-tail keyword. So if I go ahead and type travel, I'm just going to go ahead and hit Enter. And you see that pinches it suggests all of these words for me. So travel, aesthetic travel, photography, travel quotes, places to adventure. So that means those words, combined with the word travel are the most search keywords. So what we can do to organize and be sure that we don't miss any keywords is that we can actually open an Excel excel sheet. Or if you don't have, if you prefer to have everything online, you can open a Google Sheets. You just need to have a Gmail account. And you can go ahead and type in here, for example, you're typing travel, which is what you typed on Pinterest. And you go ahead and select all of these, you click and then you press Shift on your keyboard. And that's going to select all of these keywords all the way to the end because there's lots of results. Then you click Command C. If you're on Mac or Control C to copy, then you come to your Excel sheet and then here highlight the column that you want to paste and then Command V to paste. And I'm going to go ahead and stretch and copy this word travel all the way down. Because we know that that was the keyword, that was the word that we typed in first to get these other results. So you already know that, for example, if you created an article talking about travel aesthetic, or if you create actually a continent, it talks about this and you use those keywords in your title. You know, it's a highly searched keywords. But again, we also looking for high searched long tail keywords. So we know we can rank well, even starting off because it's less competitive. So we can keep going down these keywords. So for example, travel. Let me go ahead and click on adventure. See that it already populated adventure before travel. That is actually a very useful piece of information. That means that I'm going to go ahead to my Excel sheet and I'm going to duplicate this and actually hat and I'm going to delete everything and I'm going to have one starting with the word adventure. So adventure and then travel was the next word that Pinterest populated for us. Okay, and then again, we have all of these keywords showing related to adventure travel. So I'm gonna go ahead and do the same thing and I'm going to click and hit Shift. And that's going to select all of the words. Then I'm going to copy and go back to my Excel sheet or Google Sheets, and then select the next column and then paste. Again. I'm going to click these two and drag down it copies all the way down. So we know the long tail keyword though we're looking for. And we can keep going down this path of plaguing on these boards because we know Pinterest is telling us that these words are highly searched, especially combined with the ones that we actually typed. So for example, adventure travel, if I go to destinations, adventure travel destinations, we have even more acuity. So again, I'm gonna do the same thing. I'm going to go ahead and copy. But again, we already narrowed down is adventure travel destinations and all of these other words are related to that main keywords. Those keywords. So I'm gonna go back to my Excel sheet. I'm going to duplicate this. So I'm going to click the Clear this destinations. And then the next results I'm going to here. So you see it is a lot less. Let me go ahead and copy this. And then you can go ahead and clear out everything else. Clear, reset. So now you have these long tail keywords that you know are being searched. And you know, you, you be able to rank for a and also when you go back to Pinterest, It's also a great thing to look at the result. This is going to be your competition. So you can get ideas from this, like what kinds of results which are showing when you click these things. And then you see, remember we talked about Pinterest being a place of discovery. There are so many different types of content just about adventure travel destinations. This one talks about hikes. This one is about breathtaking views. So unique views or this, this one's about cheapest travel destinations. So again, you can rank well. And even if someone's not searching specifically for the type of conduct for the product you are creating. You can sue, show up when you optimize your content and your pen to show up for these keywords. This is the first way that you're going to use pinterest search box. The other way is unfortunately a little bit more time-consuming. But just as effective because they're getting Pinterest will tell us exactly what people are searching for through its suggestions. So if I go back to the search bar and type in travel, I don't do anything. I can already see the suggestions. I just put space, so now they know I want another word after that. So here it's already suggestion. I can go ahead and go to my Google Sheets and copy all of these suggestions and then go down the rabbit hole and then just keep going. So for example, travel destinations, I'm going to click on travel destinations. And I go get a travel destinations and click space. And it's going to show me a lot about other highly search keywords. So travel destinations USA, for example. So travel destinations USA. And then I can come here and create a sheet that is, let me go ahead and duplicate so I can travel destinations USA, for example. And you can go back and look at all of that, all of the other results as well. But travel destinations, do I say? Same thing? Road trips, we can get away. So highly search keywords, which is precious information because Pinterest right now, they don't know that you are searching to create content. They might see that you're interested in this, in this topic, and they're suggesting you what other users have found useful. This is a great way. This is method number one. This is a great way to find keywords that you know are successful on Pinterest. You can create your content around it. You can use these keywords to optimize your account because see, when you're looking for the keywords here, Pinterest also suggests users. So how come this suggests they don't even have necessarily travel Europe on their name. They would have traveled Europe on their description or among other backend keywords in a lot of their pins. Pinterest will be looking for all of these search terms to be able to show relevant content and relevant users in relevant boards. See it's also showing boards. Suggests that boards for people to follow and find useful content. So that's method number one. Hope you guys liked it. Let's go ahead and move to method number two. 19. Keyword Research Method #2 - Pinterest Ad Creator: Pinterest keyword research method number two. I'm so excited because this is actually a little known method, keyword research method. But it's, it is such a powerful tool and I'm going to show you guys now step-by-step, we're actually going to be using pinterest itself again. And like I said, there's no better way to know that you're getting accurate information and information that's actually to help you optimize and rank well rink while on your Pinterest account then from Pinterest itself. So let's go ahead and go back to Pinterest. And what we're gonna do is actually going to use the Add creator. So if we come here to add, and if you have a business account, you should be able to see this exact top bar as I do. And we come to ads and then click on Create Ad. And from here again, later on in the course, we're going to show you exactly why you should do what step-by-step when creating your ad. Right now we're not going to create an ad, we're just going to use this tool for keyword research. So just go ahead and click Continue here. So we're just going to scroll down to R SS keywords here. And then what we're gonna do is we're going to type in here a keyword that relates to our niche. And here's the thing. You can use this keyword, this keyword research method for two different purposes. And the purpose of actually optimizing your account and telling painters while your account is about and the purpose of figure out contents to create taps of contents to create. So again, we already talked about this. We probably want to find narrow and specific keywords when we're thinking about contents to create so we can make sure we are ranking well for those spikes. When you were thinking about optimizing your account. You can use and you should use some, some broader keywords as well. For example, in your profile description or even your display name. Remember we talked about putting your names and then slash or a dash in. Our account is about so for example, our account is about travel videography or travel blog. We're now going to put a long-tail keyword over there. We're not gonna put travel blog in Brazil summer. It doesn't make sense, especially because we're not only about travelogue in Brazil in the summer, we're going to travel to a lot of different places. So it does make sense to use a somewhat broader keywords as well. So let's go ahead and type in travel. And just so this is really useful because Pinterest, it's going to give us a little bit of extra data that we don't get otherwise, and that is monthly searches. So you can see here for example, travel inspiration has more than 5 million monthly searches, which is amazing. We know there's demand for that. We know that people are going to Pinterest on a monthly basis, more than 5 million searches. For travel inspiration. So we can definitely see where our business and our content, our brand fits in the most sort of like the demand for that on a monthly basis. So we could go ahead and use some of these broader keywords. So for example, let's say I'm gonna do travel inspiration. I'm going to click here and it's going to add to this section over here. And this is where it gets really interesting, is right here it says the potential audience Saw sounds. So when a new user goes to Pinterest and they select their interests and they put travel and they follow boards that have to do with travel inspiration. Or they are on a monthly basis researching and searching about travel and travel inspiration specifically, that's what's determining this number right here. Monthly active users. Actually, I mean, because this is for an end, we're using this tool as a advertising creative creating ad tool. This is Pinterest definition. This is the potential audience size estimates, the number of people you may be able to reach per month with your campaign. It is based on historical data and on the targeting criteria you select. So because we're using the create your ads tool, they're talking more about your results in terms of advertising certain pin for this specific keyword travel inspiration. But just by this little number over here, well, not little, 21.8 million to 24.2 million. We know that there's demand for this keyword. So we can go ahead and copy and save these keywords somewhere else, especially for us to later on optimize our account. But for content ideas, remember, we want to try to get a little bit more specific, a little bit more narrow. So we can keep scrolling down and clicking on see more in, see if we can get a little bit lower monthly searches. So see, it starts to show here four to 53 to form. And that's already a good idea in actually, you can see there are some misspellings, which is not a bad idea. Sometimes you can put into your description some misspelling. If it is very popular. For advertising purposes, that is super helpful. But for us optimizing we want sustained professional, we probably wouldn't do at least not a lot of misspellings, not on purpose at least. But what you can do too, is you can come here instead of adding from this list, you can come start going, you know, you can come to this word and for example, travel, inspiration, Inspiration, USA, and see how the number changes. You see it already changed to less than 10 thousand monthly searches. So monthly users, sorry for this specific keywords. So now we know we're getting more and more narrow and that's going to help us. We already know that travel inspiration has a huge size, a huge size audience. Now we're getting more narrow. We'll start adding some other key words specific to this category, travel inspiration. And that's going to help us decide on the types of content to create. So we go ahead and we can go ahead and copy and paste that in to our Excel sheets so we can keep everything organized to later on create our content. And yeah, I hope you guys like this. Go ahead and try with all different, a bunch of different keywords. For example, travel destinations. And it's going to populate a, a few other results here. And you can go on and on and on with keywords that relate to your niche. So this is Pinterest skewer research method number two. I hope you guys liked it, hope it was helpful. Let me know if you have any questions in the Q and a below. And let's go ahead and get into the next Pinterest keyword research method. 20. Keyword Research Method #2 Tip & Update: I wanted to create this quick video update because Pinterest has been making some changes, not only with their layout. So some of you might be getting a little bit lost on where to find those keywords and the interests. But also they have been making changes on what they're actually showing and the accuracy. So I'll give you a couple of tips. So once you are here on the Create add page, you can just go to Add create ed. Then you can scroll down and click Continue, same as we mentioned before. Right here, you just need to click on anything so like to anything for the targeting details, it doesn't really matter. But that is going to give you access to this section right here that interests in keywords. So here's, it looks pretty similar to what we showed before. But let me show you a little trick here with this tool. Because I've noticed that using the add keywords, if you search for a specific keyword here, the potential audience size is not as accurate as if you use the interests, those exact keywords. For example, if we use baby, let me go to baby. First of all, I just put baby and it's already closer to narrow than it is to abroad, even though it's a pretty broad term. But okay, so it gives you a pretty good audience size. And if you go to baby toys, it already says less than 10 thousand. Now, let me erase this. Let's go over here to add interests. Let's go down to parenting, I believe parenting than toys. Toys by age, baby toys. Now watch when I click on baby toys right here. Thirty-five K23, aka very different from the less than ten K number that I was showing before. I've noticed this that if you use the interests, that is a lot more accurate than if you use the keywords. So it's just an update on the last video, I still think it's a really good tool because you're getting the exact keywords based on Pinterest category. So it might not be your best keywords, your most specific keywords, because it doesn't get that narrow. But it's very helpful for you to use those exact words the way that Pinterest is showing. So for example, use keywords such as baby toys instead of toys for babies. That is going to put you in a better place because Pinterest can easily recognize that because it's their exact category and subcategory. So just a quick tip. Let me know if you have any questions in the Q&A below and let's get to the next video. 21. Keyword Research Method #3 - Pinterest Trends (Brand New!): Pinterest keyword research method number three, that is, Pinterest trends that would excites me so much to, because this is a new tool that Pinterest just launched. And as I mentioned before, this course is Suger up-to-date with Pinterest interest trends actually Pinterest updates on their platform. And I'm super excited to show this once you guys because you won't find a lot of information. Ellie's as as of the recording of this video, you won't find a lot of information about it yet. But it is a super powerful tool. And I'm going to show you guys exactly why. So here, the way you can access, and actually I should have said this before. Pinterest trends is only available for users in the US. In only Gibbs data from users in the US, which honestly my, I think it is the majority of people's audience. If you have a blog, you could have an e-commerce and shipped to the US or within the US. So it's super useful. But let's say you're accessing this from a different country, which actually is the case for me right now. I'm recording this from floated NAPL is Brazil. So what you can do a little hack is actually have a VPN, VPN account and I uses for several different reasons, it protects your data, but we have this VPN account in, I'm gonna leave a link to it in the resources below to if you guys are interested. But you can just select the location in the US and then connect. And then you should be good to go and you're going to have access to the store. So again, in this top bar, if you have a business account, we're gonna go to analytics. And then we're gonna go to Pinterest trends, trends right here. All right, and as it opens here, we're going to input our search term in the search box here. So again, let's do a search on that with your niche. I'm gonna do travel and that we're going to start broad. And actually as I was typing again, I love when Pinterest gives us the suggestions. Because if Pinterest is suggesting these keywords, that means they are relevant, they have been searched for, they're not there. They probably have high demand. But I went ahead and I just put travel. And here's what's amazing about this too. I'm so excited because it not only gives you related terms, remove myself out of the way here, and not give it not only gives you related terms, that again, a more ideas for content ideas and a you can get narrow, For example, a travel journal to a more long-term keywords would travel quotes, inspirational. And we're gonna try again and we're gonna see test, searching for it more and more narrow terms as well. But peaches also gives you the trend of this search, how much it is searched for across the year. So that is so helpful because you can see, for example, travel is starts to pick up around January. The highest points are January and July. So which was expected because it's summer vacation or winter vacation. But what if we try a different keyword, something unrelated to travel? So I'm gonna go ahead and get rid of this one. Let's do, for example, something very obvious. Hallow winging ideas, Halloween costumes. Now we see the how in cosmos, as was expected to, starts trending here at the end of August. In the high point is here, October 30th on Halloween day. So before how any one day before. And that is actually super helpful because if you want to create a piece of content, it has to do with Halloween. Huge. And we're gonna talk more about this later with our content ideas. But you should probably start painting over, around this time of the year, around August. So that gives Pinterest enough time to index your, your pin and you can start slowly ranking. So by the time the search is really peak, you are there, you have your content. You probably are dipping your content to several different boards and you are dominating this keyword. So that's really exciting. If we go ahead and try and let me get rid of this. Let's try something that we might not really know what to expect. Let's say, for example, sake, baby shower ideas. I wonder if it's pretty consistent. Baby shower it is C I would never get. So apparently this peak around summer and it peaks a little bit around December or January, but it's mostly summer and beginning of fall and it's super low. The lowest actually is mid spring, so around April and around Christmas as well, December 25. So that is super helpful. Not only, not only because sometimes you get monthly searches of a keyword and it might be low for a boy, you are researching the middle of Christmas, you know. So this too is super helpful because you can see, oh, OK, but I can talk about this piece of content with these keywords around somewhere and it's definitely going to be popular and now the icing on the cake. Another reason why this is so amazing is because you can actually compare different keyword and search terms. So for example, I'm going to show you as I have here, baby shower ideas. And I could either type something else here or for example, I'm going to click in one of these related terms like baby shower favors. And see the baby shower favorites is this green line over here. And you can see the difference between searched, search, search volume of baby shower ideas and baby shower favors across the year, you relationship to each other. So definitely if I were to create a piece of content, I would absolutely use baby shower ideas in my title or in my text overlay of my image and over baby shower favors. But if you are specifically talking about baby shower favors, you can use both. So it's good to know, it's good to have this kind of information and you can't even compare more. So baby shower that creation. So you can put a third one. See how similar baby shower that Creations as from baby shower favours. That's crazy, but it's sooo slightly more. So if you're if you didn't know if issue US baby shower favors or baby shower that. There you go. You have your answer, and then you can go down the rabbit hole. And honestly this is such a fun tool to, even for just curiosity. Like if you're just curious for anything related to your niche, even if you're not going to create that content right now, if you want to start planning today, go how this would perform, what how this performs throughout the year. You can do, like I said, like if I go back to my niche, travel. So somewhere in our plenty and going to East Europe later in the year, hopefully that's going to work out. Well. For example, if we're interested is see how, how well or how trendy, for example, traveling ratio would be. We would go here and do travel curation. I guess there's no there's not an updated for travel creation but there is for curation travels. So I'm gonna go ahead and click on that. And as was expected, it does peak around summer, so around June 19th. But this is this is interesting too, because we might actually be there around this time. January 22 a also starts peeking around the beginning of the beginning of winter to so exactly super-helpful to not only to compare, let's see, let's see travel. Let's see Europe in general. If it's a C, it's funny because it's also a, also peaks around similar times, but see here around ME, curation, crazy travel, not a lot of interests between March and May, but traveling Europe in general, there is interest maybe for spring break, I'm not sure. But again, such an amazing tool, super-helpful data. And again, we're getting the status trade from Pinterest so we can trust it is accurate and I believe it's only going to improve their just launched this new tool. And I'm sure they're going to be adding more and more features to it. I'm so excited. I hope you like this. I hope I hope that was helpful. And let's go ahead and get into the next method. 22. Keyword Research Method #4 Keysearch: If I could only use one keyword research tool, this would probably be it. It's called key search. Now it is a paid tool and that's why I left it a little bit later after you use all of the free resources that you have through Pinterest, this would be my biggest recommendation. Here you can check out the prices. You have a one month free trial as of right now, and you have different types of packages. The start-up packages, in my opinion, is more than enough. Unless you are really, really growing and maybe you manage lots of different accounts. But it's in my opinion, more than enough. And even though it's a paid tool, I do believe it is definitely worth it and I'm about to show you why. So this tool has lots of different features that you can explore on your own. But I'm going to cover in this video specifically obviously the keyword research part. So you can see on the top menu you can just go to keyword research. Click on keyword research. And here it is, very straightforward, right ears, you're going to input on the search box, the keyword or keyword phrase that you want. And then I'm going to show you the very special features in the reason why I like this, this tool so much. So for example, if we do baby shower decor, you can see here that it gives you all of the competitive, the competition score. So based on everything that is out there on Google and all of the search engines, how competitive is this keyword phrase? So it gives you a score of 60. In It's kind of like in the red category. You definitely want to get more green or yellow or orange. And you'll see different options soon. And you can do, and I love is that you can first select a specific location. To analyze this keyword, you can do a worldwide, obviously all locations. But if you want to narrow down to a specific country like Brazil, Canada, or Australia, or whatever you can choose here. So very, very good for international sellers. And this right here is my favorite part. Instead of just doing the default, that only gives you the information about the keyword that you have input. You have several other options. You have related keywords that I love. So if you chose related keywords and choose search, you're going to see that key search is going to show you several other ideas of keywords and keyword phrases, maybe different spellings, different compositions, one word before the other. For example, for you to analyze the volume, the search volume, the competition, and the score for all of them. So this way sometimes you have one keyword phrase in mind and you think that maybe would be the one with the most amount of searches. But then you go to related keywords and you get all of these other ideas. So as you can see now that it's loaded, what you can do, it's always going to load and the one that you typed is going to show up at the top. But if you click here on volume, it is going to sort from highest to lowest or lowest to highest. If you click again, I like to sort from highest to lowest. And you're going to see in the secret sauce is going to be the ones that are, that have high volume and they have low competition. So numbers lower than 50 are usually easier for you to rank higher, not only on Google for exhibit fair blogger, this is great, a great tool for you to have ideas for contents to create. But also in terms of your pins, word, keywords for your pins, keywords for you to optimize your account, and obviously to create content as well for your pins. So the next thing that I want to show you, so these are related keywords that I love. The next thing I want to show you is that you're going to see here that you have these different software or application suggestions. So if you want key search to compare and analyze how competitive are the search volume of that keyword for a specific website, you have all of these options, including Pinterest. So you have Google Suggest only searches done on Google, only searches done on Bing, YouTube, Amazon, eBay, Etsy, and Pinterest. So we definitely want to check this out. Click on Pinterest suggests and then click Search. And now as I said, keys, which is going to look for all of the keywords related to baby shower decor that, that's what we use within Pinterest. So now you can analyze the competition just on that tool as well, just on Pinterest. So again, it's going to give you all the keywords here. The top one is gonna be the one you type. Then you can sort by whatever you want, for example, volume and what you can do once you generate all of these lists. My favorite part is that you can easily save these keywords. Obviously, if you have your account here on key switch, you can save keywords right here. You can create your master keyword list here, but you can also select all of them or select just the ones that you want. And click here Export, and then choose what type of file that you want. So you can always have them create that big database that you're going to refer to when you're optimizing everything, account, your pins, your content, everything that we're going to do to do it later. But the last thing that I wanted to show that it's also really cool about this tool is right down here. It shows you the top links ranking for that specific keyword that you have, that you have searched for baby shower decor. Here are some of the highly ranked website pages. So it's not necessarily an article, but most of them will be articles. But the highest rank website pages for that keyword. So you can easily open those in new or new tabs. So for example here, here you can see Amazon a Rings really high just for that, probably for that search term, all of the results, same thing with Walmart Target. And see if you open, you can go to these new tabs. It looks like pages that are ranking really well or e-commerce pages that have all of these ideas. So baby shower decor, it's more of like an item sort of thing. But you can always go back to here and you can look at the related keywords. So maybe if you're looking more towards an article, you want to see more article related. It could be baby shower decor ideas, baby shower decor tips. You can look for something more specific to a tag so you can have idea for content. So again, there's a lot of more features here that are super-helpful, wonderful, wonderful tool, especially for the value that you gather. A lot more expensive tools that will not give you all of this that you'll get. But this is more like the simple tutorial that you can use and it's going to be super effective for your keyword research. So we can later optimize our Pinterest account and everything else. So I hope you found this video helpful. If you have any questions, leave those in the Q&A below, and let's get to the next video. 23. Pinterest Hashtags Update: So Pinterest, just like all other technology, software and other social media platforms, is always making updates. And of course, it's virtually impossible for me to update the course every time something new happens. And I've already shared here in the first section of the course how you can make sure that you stay up-to-date with Pinterest latest features or any other updates, Pinterest best practices. So if you haven't seen this video yet, be sure to watch them. So you have all the links and all of the resources that you need. But sometimes updates like this one, It's very important for me to actually clarify, to help you actually succeed on Pinterest. Because in this case, for example, we're going to be talking about hashtags. This is something that interests actually used to recommend, and now they're actually recommend you to not use hashtags. So first of all, if you see throughout any other videos here in the course, something regarding hashtags, please disregard if I say that for example, you should include hashtags in your description 35, this is the best practice. It's because I haven't gotten to update in that specific video yet. So this video, obviously, the latest video takes precedent over that. And I also want to say, do not panic if he used to use hashtags. Don't worry. I personally do not think that Pinterest is going to be penalizing everyone who has any hashtags on any of their pens in their accounts. Because as I said, this is something that they actually used to recommend the first introduced hashtags into their platform, obviously purposefully. And just like with Instagram and Twitter, they were used as search terms where you actually use to be able to click. And you can see right here one of our old one of the pins. When hashtags were something that was actually recommended, we include a hashtags at the end of our description. They even used to be clickable to a, you would see something, for example, Mexico traveling, you'd be able to click on it. And again, they will act as a search term and the results will show up with related content to Mexico travel. So I really do not think that Pinterest is going to penalize everyone who has a hashtag in their account. Because honestly, this will come to pretty much most of their users and most of their really successful users. And of course, Pinterest hasn't given us too many details about how they're dealing with this or what kind of penalization if they're marking accounts at span, they haven't given too much information regarding that. They are only saying that now they recommend you to not use them. And the reason for this is actually because people have actually abused the use of hashtags on the platform, they started using way too many hashtags or descriptions that only consisted of hashtags in sometimes hashtags that didn't even have anything to do with the pain contents. Sometimes it was inappropriate pins and things like that. So pinches decided to just remove the feature in the ability to actually use that as a search term. And that's why now they're saying Do not use hashtags. But as I said, Do not panic, just use this new information from now on. Do not include any hashtags anywhere in your account. Don't include it in your pin descriptions and your pin titles or board descriptions. Try to not use it. Of course, certain platforms, especially when you're actually sharing content from different platforms like Instagram for example. Sometimes they come with hashtags. That's another reason why I do not think that Pinterest is going to be really penalizing people heavily. When there's something with hashtags, maybe your pain will not be distributed as well or as much. So what you can do is from now on do not include hashtags. And also, if you really want to, you can go back into analytics in the luca you top-performing pins. And you can go ahead and edit the description of those pins only. It would be really time-consuming to go ahead and add it all of your old pins. So I honestly don't think that this is something you need to really stress out about regarding your past pins. And now I'm going to show you how to actually optimize your pins and moving forward without using hashtags and still being able to include highly searched, a highly search terms that you have encountered during your keyword research and that you can actually use without making your description look really bad. So whenever you are going to create a new pen, if you're going to create one that is image-based. So let me go ahead and drag this one right here. You still going to have the title section that you're going to add the title just as we showed here in the course before. You still going to have 500 characters for your description. And I still recommend you to try to incorporate as many highly searched keyword terms as you can in a more organic description. So something more reader-friendly, you know, full sentences and do not keyword stuff, your description, and of course, no hashtags. And now we actually have, and you may have already seen this before. This video is this button add alt text. So if you click right here, you're going to see that you have 500 characters. Way you can tell search engines what your pin is about, where your image is about, and where your content is about. So all tax was actually started for disability purposes. So people, for example, who are visually impaired, they cannot see your image. If you go ahead and tell Pinterest or Google or any other search engine what you're paying your images about. And that's why also, I talked about naming your file with your highly searched keyword term. Then those search engines do not have to actually analyze your image and make that decision for you. You can tell them what your image is about and what your content is about. Right here you can paste highly searched keyword terms. Obviously they have to do with your image and your content. So you have 500 characters for that, which is a great, great way, my opinion, even better than hashtags. Hashtags them up and you look really ugly and are very difficult to read. So now, in the search terms that you cannot incorporate in your description or even repeat them. Of course, you can add them as all text. And you have an additional thing specifically for a video pins. So I'm going to go right here and drag this video. And with video pins as well, you can add your title, as I've already mentioned here, just the same way. You can also add your description and you can also add the alt tags. This is still the field for all texts. Same thing as I just mentioned with images, but with videos, you have the ability to add tags. And with tags, you do have to choose some of their existing tags. You can just add any words that you want, but you can still find related content and you will be ranking for that content. So for example here, let's say I want to do like Croatia traveled. I can just start typing and then wait for the results, and then you can select one of the options. So here I'm going to select travel Croatia. Next let's say I want to do adventure travel. So start typing adventure travel or adventure, and then you're going to find all of the options like Adventure Time and went to travel. And you can, for example, select and try again, do adventure and then select the adventure type. So you are limited to their existing tags, but this is just another opportunity for you to rank and rank well and optimize a European for you to be showing in all of these related content and interests people, maybe they're not even searching for crazy travel, but they're interested in adventure travel. And then they find your European regarding Croatia. And of course with video pins, you just go ahead and you can select your cover by dragging over here. And you would paint as you normally would. So I just wanted to quickly give you this update and if you guys have any questions, be sure to let me know in the comments below. And as I said, if throughout future videos, you see me referring to adding hashtags, disregard those that part of the video. And I'm always doing my best to keep this course updated for you guys, for you to all succeed. And as always, thanks for watching and I'll see you in the next video. 24. Pinterest SEO - Make Your Pinterest Profile Work For You: So first we're going to optimize our accounting or profile, will start by our username. And that's going to determine our Pinterest profile URL like pinterest.com slash username. So you definitely want to be intentional about your username. And like I mentioned before, You should probably match your username with your other social media platforms. So it's easier for your followers to find you from one platform to another. Next, we're going to optimize their display name. And then next we're going to optimize her bio. And then we definitely want to be using relevant keywords here, not only to tell visitors, again, what do you do more specifically, but also what they can expect from your account, what kinds of, what type of content they can expect from following your boards. And we want to be very intentional about using keywords here that we found during your keyword research. Because being She's definitely looks at our profile description are bio to index us for those keywords. So if there are users that are interested in travel and travel destinations, for example, if I have the inexact keyword in my bio, then interests will match and recommend our account to those users as well. And then for bio, there are two ways that you could go about that. Well, there's several ways you can do about that. So you can use 160 characters as afraid now, and I would recommend that you either fall is top formula here, especially if you are a business providing a specific service or a specific product, which is I help blank to blank by blank and the call to action. Then I am going to show you guys an example. And then second, you can use relevant keywords and keyword phrases in separate them by slashes or dashes, something they can break up and not just look like random keywords. And this is probably, second one's probably, well, we're going to use we're going to optimize our account together because right now we're not offering a specific servers service. So we wanna make sure we tell them what we're all about in as many relevant keywords as possible, but also what they can expect. And we're gonna create this together now. So first we're gonna go to our Pinterest account and then we're going to click on our profile picture and then edit profile. And then I'm actually quickly just gonna point out or username. They're an alley because it's also a username on Pinterest. Oh sorry, on Instagram in the name of our YouTube channel. So I'm going to leave it as is, so that one's already optimized for a display name. Again, we're gonna do southern Alley in absolute, my keyword research. I'm actually going to change this because there's not a lot of results for travel bloggers. It's mostly for travel blog. So I'm going to change this a little bit. Also, full time travel is actually better than digital nomads. So I went ahead and optimize a display name and now let's go ahead to our bio. And again you have a 160 characters here. And like I said, we're going to follow that second option. Then I've suggested, I'm going to start by saying what people can find here. Well, we're going to be talking about it the most. So I would say we want to inspire people. We want to inspire people. We want to give them tips around the travels, like where to go and what to do and all those different things. So I'm going to say travel inspiration, which is a very highly search keyword. As we saw, travel inspiration in trips from we wanna give authority like who's giving these, who's giving us it's traveling inspirations and tips. So from full time world travelers. And then next, I'm going to also use the other word because a lot of people are looking specifically for digital nomads. So I will use digital nomads here, Digital Nomad couple. And then I want a call to action for people to follow us. So I'm gonna put follow our eighth ventures and travel destination. So using a lot of those keywords that we found through our weekly travel blog. And there you go. Now they know that they can expect at least weekly travel blog. And so that type of content, they know that we're gonna be talking about travel destinations, travel inspiration in tips. But before I end this video, I wanted to show you guys really quickly the other option. So let me go. Here's some their profile and as you can see, he says, I, helping individual, individuals and businesses increase profit through Amazon FBA by providing free tips, tutorials, case studies, and our $20 Amazon court. He says who he helps like who was his target audience, and what he helps them achieve? By what, what is he offering? What kind of content is he offering to actually help us target audience achieve? And then lastly has the call to action to follow for more. So those are two ideas of how you can optimize your bio. With that being said, let's go ahead and get to the next video. 25. Pinterest SEO Effortlessly Rise To The Top Of Pinterest: This is one of the most important videos in the whole course. So make sure you pay attention because we're going to be talking about how to optimize your content. So we're going to cover everything, starting with the board titles. With board titles. It is obviously very important in terms of organization. So when someone's visiting your profile and they don't want to just look at all of your pins if they are interested in something more specific. So jewelry, if they just want earrings or if they just want necklaces. All of all of our organization, it's really important to have separate boards so they can go to whatever they're more interested in. However, do not ignore the, how you actually name those boards. So let's say you're, you have a board about recipes. Instead of having yummy and then Smiley face, that's not gonna help you much in terms of optimization. My tip is for you to use Pinterest category names. So the exact wording that Pinterest already uses to categorize content for your board titles. So you can use obviously category names. You can use interests. So remember, when we talked about when you go to create ad and you get to those interests. And there's broader keyword terms. I'll show you real quick. There you go. So when you are here creating a campaign, you can see that Pinterest already organizes all different types of interests and content using these specific keywords. And obviously you can get more specific once you expand this. So if I go to travel, for example, you can see like travel destinations, I already have a board called just travel destinations in general, but I can get more and more specific into Europe. So like the name of the countries. And I usually like adding Croatia, Croatia travel or turkey, turkey travel. So this is a great way to start optimizing your titles. And also during your keyword research, you are highly searched. Broad keywords are very useful as well in broader keywords is better because then you don't have so many boards. It's broad enough to where I know it's all about one country, but maybe I don't go specifically to cities unless that is my niche. If let's say I'm only doing united States travel, then maybe I want to have different boards for every single city or state. It's all up to you. But in general, it's better to have a little bit more of a broader term. So you can put as many more relevant pins in it as possible. Next, we have board description. Something as I mentioned that so many people ignore, but it's such a waste of real estate because those keywords really help you get seen whenever someone's searching for those types of interests. So what I like to do is give a quick description, something a little bit more emotional regarding that topic. And then I put as many highly searched long tail keywords as possible. I'll show you an example. Alright, so if you see this board, It's called Turkey travel. And here's a description. What an incredible country. I think you will be surprised by this country's beauty, nature, people and food. In this board, you will find everything about Turkey travel, Turkey travel guide, Turkey travel, Istanbul, Turkey travel Anatolia, turkey travel destinations, Turkey destinations. All that. I have the let's say less spammy sort of description in the beginning, my honest opinion about Turkey. And then at the end, I put as many keywords as possible. Now, this is up to you. I've had questions about people saying is it's not going to trigger anything on Pinterest. It's like spamming people with all of those keyword stuffing. And it's up to you. I've not had a problem. And I think that when you have this mix of keywords with more of like a text to base, it puts you in a safer spot for sure. But it's completely up to you. This is what I do and I've had great results with that in all of our other Pinterest accounts. Next, we have pin title, extremely, extremely important. You have 100 characters to use on your title. However, the first 3235 characters are very important because that's what shows on your feed. So in terms of optimization, all 100 characters are important. If you have a very important keywords towards the end of your title, it's the same. It's going to help you optimize the same as the first 30 to 35. I just say that the first 30 or so characters are important because that's what shows up on feed. So as you can see here with the titles, you can see the beginning of the title and then you have that dot, dot, dot. So obviously, most people get caught. Their eyes got caught by the image, but then maybe they want a little bit more information before they click. And obviously they're going to look at the title. So the first few keywords are very good for you to grab people's attention or for you to display the most important part of your content. And towards the end, obviously you still want to use highly searched keyword, so that's very important. So again, use your main keywords, the most relevant keyword phrases to the piece of content that you're promoting. And also try to match that destination page keyword. If it's a blog article, what is the title of your blog article? Hopefully, you're writing blog posts already based on keyword research. But it's a really gives relevancy to that pin when it matches as well. Next, we have our Pin description that is up to 500 characters. In, I believe you should mix between broad and narrow keywords. That's the best way to go. You can have, you can craft a really nice description, a personal description, more emotional description by using both. So you can do like, just like as, as I did with Turkey, you're going to have an amazing time in this country. Turkey is filled with nature, food, and history. In this blog posts, you're going to see the best things to do in Turkey. And let's say that's a long-tail keyword. Best things to do in Turkey and know exactly where to go and best times of year or something like that. So you can mix in broad and narrow. Obviously, turkey is already a broad keyword or Turkey travel break keyword, so mixed in. And at the end, not a lot of people would do this, but I highly recommend that you include a call to action. So call to action can be anything, as the name says, that will entice the user to do something. So a lot of times it's just like click now or read. Now. Learn more by clicking on the link or Shop Now, anything. And I like to include some of a sense of urgency like now, not just like learn more, but it's just like learn more and don't miss out anything that gives you a sense of urgency. It might seem irrelevant. In a lot of people do not read the full keyword, especially if you fill out all 500 characters. But when they do, you would be surprised by how much having that call to action will increase your pin clicks at the actual clicks that goes to your website to increase traffic. Next, we have all text, and that is the secret sauce that so many people ignore as well. Because first of all, you have up to 500 characters that you can put as many keywords as you want. You can use highly searched keywords, relevant, of course. And it is a great place for you to put misspellings. So let's say you have highly search keywords, but they sound kind of weird. Life. For example, best products, amazon. Best products, amazon, I can totally see someone typing that, but that doesn't really make sense in a phrase for you to actually put that in the Pin description. So the alt-text is the perfect place to put that highly search keyword phrase. And as I said, you can do up to 500 characters. The reason for all tags, it is for disability purposes, also for pen to really understand what your content is about. So it's both. A lot of times people just put one phrase to describe the image. But I believe that you are missing now if you're not putting as many relevant keywords as possible on that all texts because it helps Pinterest understand content and show it to more people. Next we have tags, and tags are only available when you create a video pins. So up until you load the video pin on the graphic side, they won't be showing up. If you load a video Pin, then you're going to see the tag section. And you can add up to ten tags. And those are not just whatever you want to add. You need to actually type in and find already predetermined categories or niches that Pinterest already has to select one of those. So if you do like, if it's wedding invitations that you do, start typing in weddings, then you're going to see the pop-up of all of the things related to weddings. And you can click weddings, wedding invitations, wedding stationary, anything that is relevant to your piece of content, that is an option when you start typing. Next we have the URL, and you might not know this, but Pinterest actually looks at the keywords on the URL as search terms as well. So it definitely helps with optimization. So if you have control over your URL, like for example, if you have a blog, if you're a blogger and you can choose that permanent link, then be very intentional about your keywords that you use on the URL. Not only for Pinterest, but that really helps with Google SEO as well. But if you don't have control over this, do not stress about it. It's not a huge, All of these are just tips to help you improve if you have the opportunity to do it. But if you don't, don't freak out, it's fine. Use whatever URL you have. Next you have the pin image that you definitely have control over. So you want to be intentional about that. And something that you may not know is that Pinterest actually have what's called OCR, optical Character Recognition. So their bots actually the image to see objects or whatever is on the image and relate to people's interests, relate to content. So that's a given, but you'll definitely want to use images that have to do with your content. If we're talking about beach destinations, then we don't really want to have like someone sitting in their office with a computer or anything that is not that doesn't have to do with beach. You want to have a photo that has to do with a beach destination or something like that. That's going to help Pinterest understand your content and show it to the right people and increase your traffic. And last but not least, we have metadata. So we've used this word a couple of times. Metadata is any sort of back and data that you gave an image, that you gave a website, anything that you can input information and you can't see it, but it's on the back-end. So the way that you can do this is by naming your file wherever you're going to upload a video or an image, make sure you name your file with the, with the main keywords that you want to use for that piece of content and the metadata of the website. So whenever you can add as much information on the source content as well, that's going to help you rank For sure. So I hope this was helpful. Again, this is an overview we're going to be covering. We're going to be doing this together step-by-step. But I just wanted to give you kinda like this checklist for you to know everything that you can optimize to guarantee that you're going to be seen by a lot of Pinterest users. So if you have any questions, be sure to leave those in the Q&A below, and let's go ahead and get to the next video. 26. Know What Pinterest Wants From You To Reward You: Now that we know all about the optimization on her Pinterest account, I want to quickly show you guys what are the main pin ranking factors and the order that Pinterest is looking at your pin in order to rank that for the specific search term. So the number one is the pin title. As we talked about. That is definitely where you want to put the most important keywords that you find through your keyword research. And that is the first place that Pinterest is going to look at in terms of ranking your pen for a certain categories, certain search term. Number two is the pink description. Also you want to utilize that space and any such terms and as many keywords that you found as possible. But obviously, as we talked about before, always not looking spammy and not in actually trying to make sense of your description. And then third, you, we have the URL in. A lot of people might not know this we talked about and doing the optimization videos. But if you have the power to edit your URL on your blog or your Shopify store. A few can input relevant keywords in your your URL being true, also look for this consistency, the relevancy of your URL in comparison to the keywords you're trying to rank for. Then number four would be the board name, as we talked about, so important, so many people do overlook the importance of optimizing your boards. So actually number four on the ranking factors is already the board name. So that's huge to get your pin ranking higher for that search CRM in for that topic in niche in general. And then next we have the board descriptions. So again, we want to be using those main keywords everywhere in the board name or description, even if you have a very specific pin title, you for example, if we're talking about travel, we want to see that the board relates to travel if unrelated board, then that's going to count against you on Pinterest ranking vectors. Then next we have the page title and description. So the actual content, the actual destination page, how well does that relate to your PIN and how well does that relate to that keyword that you're trying to rank for? So again, you need to be, It's not only about optimizing things on Pinterest, you need to optimize things on the destination website as well as much as you can. And then next, we have search curries that leads to click, that lead to clicks. That means water users typing into patrons that when they see your pen, they click on it. So sometimes you're trying to rank for travel destination. But what people are typing in R like adventure, and then they see your pain and that's going to lead to click. So I mean, obviously is great that you are showing up for related keywords. But are people actually clicking on your PIN when they are typing in their keywords that you're trying to rank for. So that's also a ranking factor that Pinterest looks into when deciding how well your pin is going to rank for that keyword. And then eight images. We talked about this during our SEO videos. But yes, we want to be intention about not only the pink image texts and the keywords that we use on that Pinterest tags, but also the metadata, the alt text that we're going to be using on that image, then we have pin cohesion. And what does that mean? That is pretty much how consistent you are with all of these ranking factors. So it's pretty much a double point that you get by, by being consistent with all of the previous ranking factors. If your keyword in your title and the search queries that lead to clicks, URL morning board description at all is cohesive and is consistent to what you trying to rank for, you get pretty much a double point and pictures already also awards you for that cohesion. And then last but not least, as pin engagement. And I actually have not talked about being engaged with that much so far in the course. And what I mean about paying engagement is, and I'm gonna go to Pinterest for this. When someone opens your pen, obviously what you want is for them to click on the URL and be directed to your website. But will also counts as how people, how well people are engaging with your bin. So you can see here that you can, for example, submit a photo if you have tried this. Now Pinterest now that has this new, has this new feature called tried it. So it's all kinds of different things right here I have a recipe, but it goes for a travel guide or a lot of different texts have been traveled guy, blog posts, products. You can come here and you can submit a photo as a user if you have tried this before. And we see here that this specific pin has over 20 photos, not to mention two comments and what people are saying about this fan. And a lot of times they wanna say, oh yeah, I bought this baby bottle and it was really gray. My baby really liked it. I definitely recommend. So all of this in lakes and a lot of times that people actually clicked or if you have a carousel pen, if they swipe through the photos, through the images, all this counts, all this counts as pin engagement. So that's why you want to be enticing with your type is enticing with your description and actually get people to read it and to engage with your pens because that does count for the ranking factors of your pain. And I just went quickly on this because we've already talked about a lot of the details about this. I hope you guys found this helpful. And if you have any questions, let me know in the Q and a below, and let's go ahead and get to the next video. 27. IMPORTANT Pinterest Updates: In this video, I will be covering Pinterest latest and maybe not so latest updates. So that if you encounter and Information or a feature throughout the course that you no longer have available. You know exactly why and exactly what to do. So let's dive right into it. First off, you may have noticed that Pinterest no longer offers the ability for you to claim some of your other accounts integration, such as an Etsy store or your Instagram account, YouTube channel and so on. This is not so new, but many people don't really know what to do or why that happened. This is mostly because Pinterest really wants to incentivize their catalogs for you to build your own Catalog, and for that reason you need your own website. So the only thing that you can claim now On Pinterest is your own website, something that you own. For example, if you're an Etsy seller, you don't really own the Etsy website. You're kinda like borrowing some of their domain in order to sell your own products. So you can really claim that domain, your own Etsy shop, because it's not yours. You would have to purchase a domain. For example, www, your store name.com, like Ali products.com, purchase that domain, build your website, then you can claim it. And that is the only way that you can not only get merchant verified, the blue checkmark and all of the D benefits that come with it. But also the only way that you can build your Catalog. You need to have your website cleaned. Now, you still have the option to add another URL. If you don't have your own website, you can add another URL to your bio, to your profile. So this way you could do, for example, your Etsy shop or any website that you want, even if it's an affiliate link, anything that you want, you can add to that to your bio without having to claim a website. Now you may be wondering, okay, So what's gonna happen with my Pins that I'm pinning From Etsy or from YouTube or from Amazon, for example, those Pins can still be Rich Pins, even if that's not a website that you have claimed. Now, they might not be associated with your Pinterest account, but there's still going to carry information, those special information according to the type of pin, which would be a product Pin, for example, in this case. And that is because Pinterest recognizes the authority of these websites as trustworthy, as big marketplaces. So if you're painting something from Amazon or from Etsy, Pinterest will actually make it into a product been with the little Shop. But in the end, all of the information from that pin. So you can rest easy. However, I will say specifically for Etsy sellers, one thing that I've noticed is that sometimes it can take a little bit longer for Pinterest to recognize all of the information. So sometimes you might pin something and it's not looking like a Rich Pin yet, you may have to wait a little bit longer and a little secret as one thing that always works, at least for all of our accounts, is actually using the Save Button Chrome Extension. So if you go to your Etsy product page, then you have your Save button extension installed. You're going to see that little save icon at the corner of each image. If you use that button To Pin, to create that pin, then 9.9 times out of ten, Pinterest will make that into a Rich Product been very quickly. And speaking of product Pins, another Update that it's not so recent that you may have noticed is that Pinterest no longer has the shop tab under the business Profile. But don't worry, because To be honest, the majority of pinterest, the majority of Pinterest users don't really go to a business profile to check out their shop tab. If you have your Catalog, Sinton, which you still should a highly recommend that you try to get merchant verified and you connect your Catalog. You still have these Product Pins showing up in search results when users are typing in on their homepage or if they go to the shop tab under the discovery page, your product bins are still going to be showing up and that's why you want, that's really where the majority of users are finding content and clicking and actually making purchases. So don't worry about not having access to the shop tab anymore. It is really not a big deal and still go after linking your product catalogs. Now, another Update that it's more recent is that Pinterest is starting to phase out idea Pins, which used to be called Story Pins. And that's also something that in my view, is actually good. Even if you love idea Pins and all that, don't worry, Pinterest is not getting rid of that type of content. They see the value of that content. And actually now what's gonna happen is that Pins are going to be Pins and you're going to be able to upload those vertical videos or even if it's shorter videos, we'll talk more about that in a minute. But you're going to be able to upload idea Type pins as a regular pin. And now you're going to be able to add the title description and link to that pin as well. So that's huge news. I think that's going to be a massive benefit for all of us business owners. And along with that Update, which by the way, I'll make sure to leave in the resources below the link to the Updates so you can read more information about it alone without Update, you'll see that now there will be flexible ratios. So we've talked about that specific ratio that Pinterest used to recommend, which was 1,000 by 1,500, that two to three ratio. Now there's flexible ratio. You can use whatever you want. But I would still highly recommend they use stick with vertical cotton. Least for the majority of the accounts. This is really what performs the best, specially because the majority of users are using mobile, their mobile devices On Pinterest and you will take up more space if your image, if your video is vertical, it fits horizontal or even square, you're going to see a little bit smaller just like before. But Pinterest will not be penalizing you for having longer, more vertical content or horizontal or whatever you prefer. That's also really good, but I encourage you to test it. Maybe create some square content, some rectangle or, and so on, to see what performs best for your type of account. And that's also great news if you're on other social media platforms and you want to share it to Pinterest, Instagram if you're posting as square or YouTube and so on. There's no binarization. You're going to be distributed just as much as other ratio Pins. Finally, another update is that we're gonna be able to be adding even more information to our Pins. So a disclaimer, if you haven't seen these Updates in your account yet is because Pinterest is slowly adding these Updates. So all of the accounts will eventually go under this new update, but yours might still be under the older version. So for example, you might still be able to create idea Pins, but just know that later. It's not really going to be showing as like, kinda like those Instagram story where, where the user needs to press to see the next one, it is going to be showing as a continuous video. And as a matter of fact, now you're going to be able to add a longer videos than 60 s. So that is a game changer, especially for video content creators. So very excited. And as I mentioned, you're going to be able to add more information right off the bat when you're creating your pins, you can add ingredients or supplies. For example, if you're creating a recipe or a DIY projects or notes, which I would highly recommend that you utilize. Everything's about Optimization. So if you see a space or an option, a feature that you can add information that is relevant to your content. So now, if ingredients are not really relevant to your content, don't use it. But if you can use it, then go ahead and use it. Use as many keywords as you can. Also with topics and tags. Don't use hashtags anymore. We've already talked about this update. But if you could add all text, if you can add topics and tags, go ahead and use it and add your highly-searched keywords and relevant keywords. So we're gonna be able to add even more information and we're going to be able to edit them afterwards. Idea Pins. To be really tricky, you couldn't really add it after that, after you posted titles or anything. And now everything, even after publishing you can add it, the length description, title, everything. So these changes are super exciting. There's a few other things that Pinterest is planning on rolling very soon, and I'm going to stay on top of it to keep you updated. But in summary, I have to say that although platforms, social media platforms and all of these different softwares are constantly changing, what you have to keep in mind is that they're not trying to sabotage you, trying to help you grow with the times. So if Pinterest sees that videos are performing really well with users across all platforms, they're going to be introducing that if they see that other things are performing well, they're going to try to bring it to Pinterest. Always try to stay up-to-date with Pinterest latest features. And whenever you see something that is a beta or they're testing out, I would encourage you to test it Pinterest, there's plenty of bringing this live TV concept, for example. So see how that can apply to your business because Pinterest Wants to see results from these new tools. So they're going to encourage and give a little push to these types of content. So if you have any questions, leave those in the Q&A below. As I mentioned, I'll leave the links to the Updates also in the resources below. And With that being said, let's get to the next video. 28. Data-Driven Pinterest Graphic Tips & Tricks: Alright, so now let's talk about the second key for Pinterest success, which are eye-catching images. And we'll start by talking about some general tips and tricks that are, that were gathered from personal experience, from extensive research from other accounts, from Pinterest experts, as well as this purely study. And I hope I pronounce that right but cumulate study that they performed, analyzing several types of pins and engagement and how people react to it and all that. So let's go ahead and see the first step. So first step is about brightness contrast in saturation. And it's being shown from studies. And for my own experience, users are most likely to click on images that are brighter rather than darker, as you can see in this example. And they have a higher contrast in saturation rather than desaturated image or, or doesn't have a lot of contrast within the image. Or as I'm going to show it, not just within the images but image and text, The relationship between image and text. You can see here in this example for that, it is a little bit hard to read this text over here, even though they did add that shadow behind. But because the image has so much white and then the text is also white, it is a little bit hard to read specially when you're seeing it on mobile because the pins become smaller when you're seeing a hobo or something like this, like this text is so hard to read. There is no shadow behind separating the color black from the darker tones of the image. So writer images, more contrast, more saturation. You don't need to overdo it, but you just need to have that common sense from inspiration. And a lot of people pin photos for inspiration, not just for what the content shows, but also the image itself to inspire them and motivate them for a certain thing, for a trip, for a recipe for thickness and all that. So tip number two is also, was also find through the curly it steady, it is that users tend to click More on images that have vibrant colors as opposed to cooler colors. So this image, for example, I've shown two different smoothies. This one with the vibrant colors with red and pink. And these warmer colors are more likely to be clicked on than the cooler ones in general. Again, these are general tips. And you can absolutely succeed even if you don't follow all of these tips to a T. For example, this one is a blueberry bananas movie, but people interested in the blueberry smoothie, they're expecting it to see a blue, not red or green or another color. So you know, there's definitely some room for you to play with that you don't have to always be pinning things that are a writer you had been vibrant colors, it might not even go with your brand necessarily. So these are just general tips in case you have that room to choose and it makes sense for you to choose on your pen. And the next step is about quality and resolution. And maybe you can't see it really well, but this is like the same image just with A lot more, better quality resolution, lower resolution. And you can see that on the top one you can see a lot more details. And all these seeps end up playing together. For example, at a lower resolution image will most likely have less contrast because you know, the pixels starts blending in. So there's less separation between the lines. Most of the time they will be darker as well. So just he keeping my eye on resolution. If for example, you're using an image that is really small and you wanna do what we talked about on the format. You wanna do a 1000 by 5000. You have to stretch it, keeping mind that's going to compromise the quality as well. And that plays into your pin graphics success and uses actually clicking on your images. And then next, again, this is just a general tip, but it's been shown that you should avoid script fonts in text overload. So first I thought about script fonts. And the main reason why, in my opinion, and from what I researched, you should avoid these fonts. It's because you only have a few seconds to grab the user's attention, wins when they're scrolling through their home feed. And a lot of times script fonts compromise legibility. So if they cannot understand immediately why you pin is about the, if they can quickly distinct and read that text very quickly, they would just skip it and not clicked on your pin. Obviously, there are several different types of scripted fonts. So if you are going to use it, try using some more legible fonts. Now, when do I think you should use or you could use it? Coupons are beautiful and they definitely get some emotion out of you. So let's say you were in the niche that it's like weddings. You want a romantic feel, that emotion, that script fonts get out of you. So I absolutely think that you can use a ways I use a well, I don't think you should overuse and also taking into consideration size. And then now it's about texts overload. As you can see here. I honestly look at this and I do not want to read it. There are four lines of text all the same size. Again, you could still be successful, okay, now following these rules, but in general, do not overload on your text. And then, like I mentioned here, think about the texts hierarchy. So use different sizes, you know, like use different colors, different sizes, different types of fonts, different thickness of the letters. And that's going to help give priority to the main keyword and also help with legibility for the user to quickly understand what you're hoping is about an, it looks much better to which we want. We want eye catching images, beautiful, beautiful, click worthy images. Next, use keywords in your pin text and on the metadata. So present well, I'm gonna go ahead and show you the example of this, will get all the text and it's almost like a description that they are using on the spin. So they say My first flight this year actually the lockdown wasn't experienced dot, dot, dot. I learned more from this trip in all of my previous trips, combine that like I said, this is to me, this is a description. I do not want to read it. I look at this. There's so much text. So again, texts overload and I bet you that they're not using the best skewers that they could use. They could just use first white after locked down on the next pin that I put here as the example, you can see its a much shorter texts. And they say five safety travel tips to fall after locked down. So they probably dead or keyword research. So safety travel tips or travel tips probably it's a very important keyword. And then after lockdown, travel, after lockdown. So be very intentional about those keywords. Again, you make use of the time that you spend doing your keyword research. And that's going to guarantee not only. And then you show up like the SEO, but also that your images are concise and their click worthy. Okay, next tip is you want to be very benefits based. So this example, there are two pins. One shows leg stretch Routine. Okay, that's good, it's useful. But the other one says nine stretches for lean and sexy legs. So whoever is doing a leg stretch, which routine? They probably have an end goal. What is the angle? Are they in pain or do they want to achieve sexy legs, you know, like you, you should always try to appeal for the end goal of whatever you content is about. So you're talking immediately that the benefit or the pinpoint what the user's looking for ultimately. So again, always use your main keywords, yes, but try to appeal for the main benefit on your images and on your text. Next, always test the size of your PIN for what it would look like on mobile. Ninety-five percent of users, of Pinterest users are on mobile. So this is extremely important. So you are creating your graphic, just zoom out until it's very small so you can have a field like, okay, this would be the main, the idea of the spin when someone scrolling through on mobile because it is much smaller. And here I show you an example, 24 trips of a lifetime. It's much easier to read on a desktop, and especially depending on the size of your desktop then on mobile in obviously this also plays into what we talked about before, which is avoiding script fonts and also the hierarchy. This is a text where everything script fonts and there is no different sizes or different colors or anything like that. So always test the size of your pins for what it would look like on mobile, because the majority of users are on mobile and you wanna make sure the main point of view pain is coming across quickly even on smaller size. And then next in the study also shows that images that include people are clicked 28% less. So for this example, there is the garage parabola. There's one image where the person's actually putting the particular together and the other ones to finished product. And the second images, a lot more likely to get clicked on and saved then the first imaged with the person. But this rule, it's very general. There are a lot of times where this doesn't apply specially because most users prefer lifestyle images. So Lifestyle images will most likely have someone in a life related activity. So if you're trying to sell shoes, for example, you want to live. So images of someone actually wearing the shoes. Or for example, if you have a baby products, you might want to use that product actually being used by the baby or on the baby, whatever your product is. But it's nice to get the feeling. You can imagine yourself in the place of that person. But a lot of times you don't include something so personal like someone's face. And then even though I talked about texts overload, I forgot to say that there's a little exception to when we're talking about infographics and lists. So lists, infographics in lifestyle images are the most saved types of pins. So I included here two examples. For example, this is a little infographic people using icons and telling quickly in one image the benefits of apple cider vinegar and also lists. Not only lists, but like we talked about it in the keyword research principles. So people love these types of lists and in love even more when you actually provide a list for, for them to print. So that is a greatly magnified weight gray way to get people to your website is to show them the lists in your pin image and then say like the link for printable. So that's a huge and very useful tip for Ping graphics success. And then lastly, it is for you to use videos. So pinches, not too long ago, just started allowing for video pins, videos or gifts and all that. And whenever any platform launches a new feature, you definitely want to test that out because they can't wait to see the results of that feature. So they will give you priority distribution so they can test that, that feature better. So V, This is definitely, it's not that recent, but it is a more recent feature. And you should definitely use videos for that. But also because it is so eye-catching, It is so engaging. So yeah, again, these are general tips and tricks that I believe we should all follow that had shown to be successful for Ping graphics. And with that being said, let's go ahead and get to actually creating our graphics. 29. The Best Tool To Create Professional Pin Graphics With No Skills: So there are a lot of ways and different tools that you can use to create your pin graphics. But the one that I'm going to be recommending underscores and the one I'm going to be showing you how to use it step-by-step is going to be King MBA. So k-mer is the best tool. And my opinion, because one, it's free, it does have the upgraded version where you have access to some additional tools, but the free version is already amazing. You can get, you can do everything that you need to create amazing Pinterest graphics without having to upgrade, without having to pay anything. It's also very user-friendly. One of the most user-friendly tools that I know for graphics. And it also has already a lot of resources within the platform, including pre-made templates for several different types of social media, Instagram, YouTube, banner or a Pinterest spins and all that. So it is a great tool if you hadn't heard about it, but you can also be interested in other tools. For example, a lot of people use Adobe Spark in InDesign. A lot of people also use headlamp, the headliner HAP, which in particularly is great for podcasts because, you know, it converts your audio into that, you know, the audio waves. And also pick monkey, which is a little bit more advanced, but there's more advanced graphics and all that. But like I said, I personally recommend and use came up in what I wanted to stress is that you don't have to be a graphic designer to create stunning images, especially when you have such a user-friendly tool like Canva. I'm going to show you guys exactly what I mean. We're gonna go step-by-step, but I actually went a step further and created a package with 14 pre-made templates for you guys already with the correct ratio and size and different ideas for grids and how you can overlay detects and all that. So you can just click on this link. I'm also going to leave it in the resources of this course when that's going to take your straight a canvas. If you don't have your kinda account yet, it's gonna take you to create the account and then you're going to easily be able to add that template. So let's go ahead and get to it. 30. How To Create STUNNING Pins!: So after you create your account, you'll be brought to this homepage. And before we actually create our first pins, I actually wanted to give you guys a quick overview of Kiva in its features and how everything works. So this is the homepage as soon as I logging son came. But what I do is I click here on Create design. So here you can see that it's going to suggest to all of these different design templates. So for example, Pinterest pins, you can see that it's suggesting a 1000 by 1500 pixel size, which is a two by three. So you can go ahead and just click here and we would automatically create that template for you to see already the correct size by I'm actually going to close this and show you the other way that you can create them. So you can click, you're on custom dimensions and then input, for example, 100000 by two thousand, two thousand pixels and then create design. And once it loads, you are going to see all of these different templates here right away. And I want to show you guys all of these different features because this is what we are going to be working with the most in this platform. So I'll come back to templates really quick, but just a quick overview here. The templates where you can not only browse through what it's already suggested by, you can search. Let's say you want something around travel, you can just click travel, Enter. And then it's going to show you all of these different templates related to your search uploads. Here you can upload any specific image that you have it yourself. It could be a JPEG file or a video too. And then next we have photos, which is another big reason why I love came by. It offers you this library of free photos. Well, for the most part is free that you can use in all of your marketing materials. And similarly, you can just browse here all of their suggestive photos which usually go by what's trending at the moment. Or you can type something here like travel. There are so many images that are free and you see here the free image does not have that watermarks, so you're free to use all of this. And then we have elements or elements. You can find things like shapes that you might want to use. For example, if I click here on this square, if I drag this way, it's going to maintain its proportions and just going to increase it. But I can also change the proportions by using DES on its sides. So you can click here and see all for example, and you can see all of their different options. And you can also, if you go back to elements, you can also just search for something. So let's say I want quotation marks. So quotes, they go. And I'm going to show you guys soon how to change colors. But this is how you add an element to your project or your page. You can either click on it or you can drag it. Same thing with the photo. But let's actually create a PIN really quick so I can start adding all of those elements and show you guys how we can quickly change it and use all Canvas features here that I'm going to keep showing you guys. So let's go back to photos and let's say I wanna do something related to breakfast. Let's say I have a product business and I sell, for example, garlic presses, and I want to create contents around food, right? So I'm going to do my keyword research. And let's say, for example, that I found a good keyword that it's breakfast ideas. So I'm going to create my pen based on that. And just replace this, I could double-click and then choose walk part of the image I wanted to show. And really like this one's very bright and has contrasting colors, which is great. And then I'm going to keep this bar here actually on the elements because I want to really separate my text from the image, but I want to change the colors so you can just click on whatever you want to change and then click on Color and then choose whatever you want. You could use a here, one of these default colors, or you can come here and drag wherever you want, where even input here, the code that you want, Let's say I want to keep it this blue to match the blueberries. They want this color. Great. And then as you start using specific colors in specific fonts, as well as I'm going to show you. It's going to start being more easily available for you on the document colors or document fonts and all that. So I'm gonna get rid of this quote mark here. And then I'm going to show you guys the next feature which are texts. And then came a will automatically show you all of these different options of texts templates that you can easily just click on it. And then you just, you can easily edit. So you could just do like foods, anything. But I'm gonna go ahead and actually I'm going to delete this, select and click delete because I want to create my home. So I'm gonna go ahead and click on a heading to what I like to do is put the main keyword, the biggest and boldest. So I usually do, for example, all caps, breakfast. And then what you can do if you want to adjust the size, you can either do it by adjusting it here, or you can click and then adjust the sides here. Here you can choose the font, but I'm going to go ahead and leave this one Open Sans. And then I'm going to change the color to create more contrast. So I just click here and actually want white. And then I'm going to add the rest of the text. You can just space it as you wanted. So let's add an lm. So for example, this one, I'm gonna make it white to say it's easier to seem. You can click and for some things you're able to flip horizontal or vertical. And then the last thing I'm going to do is I'm going to change the transparency. So if I click on the box here, I actually want to show a little bit more of the image behind. And then I can come here transparency and play with it. And then let's just add one more step of contrast. Let's put this undergo. Let's see, I'm very satisfied with the spin. Another reason why I love Canvas that you can easily duplicate and then change little things about your design. So you can just click here, copy page C, you have to now. And then remember we want to create a multiple pins around the same topic. So let's say I want to just quickly changed this, but keep the format. I can easily come back here to photos and get another breakfast image. Then I'm gonna easily drag it. I want to keep the main keywords the same. But let's say I wanna do quick. So you can test all of these different secondary words that you use on your tags. And for example, we go ahead and change this to like recipes and then I'll do yellow. And they do have a completely new pin. And then you can move, go on and on and on to create all of these different types of pins. Even if it's again, multiple pins going to the same content, which is what's recommended. But you do want to bury a few things vary. The secondary words they use like Quake or Delicious, or buried the image and all that because you never know what's going to resonate better with the users. So lastly, what you do is you can come here and then download, and it's going to download for you. But before I finish this video, just wanted to quickly show you these other elements here that we didn't use for the spin. We chart music as well as videos. And you definitely want to be using videos for your pins as well. So similarly, you can just say something like food here. And then it's going to show you all of the video ideas. And then you can also choose different backgrounds. Click here, or you could drag it as well. And that cave, it's going to automatically populate this pen page, get back to our image. And then like I said, folders. Once you create folders, you're going to click here and it's going to show all of the different options here, so it's easily access, accessible. You don't have to go back to the homepage. Last thing that I wanted to show here on camera is actually going back to what I quickly mentioned. We turn templates in. Templates are amazing because a lot of times, like I said, you, you're not a graphic designer, you don't really know what would look good, the proportion of all of these different elements. So camber offers you all of this different templates. And like I said, you can just search for one or you can just look at what they have here and how you use templates is let me go ahead and add a new page here. Let me go back to travel. You can just click and cable will automatically populate it. But yeah, this way you already have a starting point. And there you go. This is how use Canva, again kinda has lots of different features, but these are the ones that you probably going to be using the most. These are the most important. And now that you already know in order to know how to create your own from scratch, I'm actually going to walk you through the template. I'm giving you guys for free. And the app developed based on my experience that I know are successful templates for business marketing on Pinterest and that I know that it's going to drive people to click on your pins. So let's go ahead and get to the next video. 31. 14 Pinterest Pin Templates: Alright, so to have access to the template, you just have to click on the link. And it's going to open and take you straight to that working space that I showed you guys before. And as you can see, hopefully it's very clear that I added this first page because before you do any edits to this template, please stop and make a copy of this file because this is a sharable file. This is a sharable came but template. And if you start making changes here, it's going to change it for everyone else. So the way you create a copy as you come to file and then click on Make a copy. And then there you go. You can just go ahead and edit the file. Select, say for me I'm going to do ALI Pinterest templates. And now you're not messing with your original file. You can do whatever you want here and there you go. I want to show you guys all of these different options that I did and I created these in the Pro account. So you you will be able to see that some of these photos have the watermarks, but not the, not the text, not the fonts. All of these are free and you actually should be switching out these photos. So this is no problem. But I created this template to go with any type of business. It could be something around food, something around a service, products or travel and all that, or lifestyle images to where you can using so many different ways. There you go. You can see all of these lifestyles and around holidays and quotes and all that. So I hope you guys like these, these, these templates. I've definitely done my research and saw what is working, what's not working before I created these templates and I definitely think you can be very successful if you follow some of these Elissa structure, but obviously switching to fit your own type of content. So with that, I wanted to add a few more tips that I did not tell you guys on the tips and tricks, but just to show you how in why I implemented some of these things. The first one is you can see in all of these templates, I added a room here for you to add your domain. So this is, this is actually not only helpful, but it's advisable that you do this by Pinterest because one, it gives you extra brand visibility, brand awareness. Someone might actually not savor click European right away, but they would see your domain. And then as they see, multiple ones are like, OK, actually, I want to check this out. I've liked a few of these things already, or a lot of times the spin. Take it, take you to a specific page of your domain, of your website. Take x2 to one of your website, let's say, let's say it takes you to your Instagram account. But you also want to tell people where they can find the most amount of content around your brand, which would be your domain. If you don't have a domain like we don't have it yet. I mean, we just have YouTube or YouTube channel for now. You can just add your business name. He doesn't have to be a domain. You can just add your business name like we have been adding to summon an alley. But I definitely think it's important, even though sometimes it's very discrete, it's fine and it should be because it's not the most important piece of information of that pin. I definitely think you should add, even if it's just your logo or something like that. And the next, Another thing that I wanted to show you guys that I liked implementing. Here is that even though I told you guys that you should avoid using scripted fonts, you see that I use it here in a few instances. The number one, as I mentioned before, I only use it for one, maybe two words at the most, and then two. As I also mentioned, I play with the size, if it is a font that it's harder for you to read, and that doesn't go just very scripted fonts. Let's say it's just a very thin fonts. Then I make it very big so it's easier for the user to see and quickly read it. And then the third rule is that I use crypto fonts for words that the user already expect to read. And what do I mean by that? If you look at this image, you immediately see products. So you, the user automatically knows, okay, this is going to be about makeup, IC lipstick. I see foundational eye shadow. So that is the word that I'm using descriptive font. It's giving them the extra help to understand that harder to read font, which is makeup by giving them the extra layer of the information, which is the image. The fourth rule is that at sometimes I use, I'm going to show two guys down here is that I use it for a lot of times when it's not the main word. When it's more of a compliment, It's going to bring that inspiration of fee, but this one, for example, a weekend in the Oregon coast. The most important keyword here is Oregon, but then this one actually use all of the other rules as well. And it was just one word for Coast. It's bigger. It's not the biggest because again, it's not the most important one. Oregon is the most important keyword. It also goes with the image. So you see there's the sea. And then for it's not the main keyword. And with that being said, let's go ahead and actually create a pin so I can show you guys exactly the whole step-by-step process. So I'm actually going to use this template right here. So okay, the first thing I'm going to do is that I actually already a photo here that I want to use, which is this one that we took. And I'm just going to drag it. And then I'm going to double-click because I wanted to show this edge here. Okay, and now you can see you can barely read the text. But first I'm gonna go ahead and change it in right? Fluidity buffer, which is another, another way that people call the Island of flooding, AAPL is, and then I'm going to make this text white. And I'm actually going to bring this down here. And then 4P is actually not the main keyword because there's not enough search volume for this keyword. So what I'm gonna do is, as I saw on our keyword research, now was a wealth search keyword, this black. So you definitely want to use the keyword in your pen. And I'm gonna make this a little bit bigger, and I'm gonna add another layer of tags here. I'm gonna copy and paste over here. And then I'm going to use a scripted font. And then the last thing is, I'm going to change this domain here and just say Sumner at hand, Allie. And there you go. Now we're ready to actually create our board and our first paint together. Let's go. 32. Pin Graphic Tips For Promoted Pins: If you're going to be creating pins that you already know you want to use for your Pinterest ads. Then you have two important tips for you that is going to save you money and have better results with your advertising for sure. So the first one is going to be to include the price of your product or service on the pin graphic. That is because if, when it's a standard pin, people can see the graphic and they can still click on it and find out more information before they actually go to the destination URL. But for promoted pins, when they see the graphic and they click on it, it goes straight to the final URL and you're charged for that click. So let's say someone is interested in your product, they love your graphic, but the price point, they can't really afford it. It's out of their price range. You just wasted a click. You might think that you don't really want to have the price points, not send people away, but you definitely want to send the right people away, or I would say the wrong people you only won. Two people who are highly interested in, are interested in based on the price as well on your product. To click on your promotion, on your promoted pin and actually be taken to the destination URL. So first is to include the price on the graphic itself. But if you are promoting a pin, that later on, let's say you created a pin did not have the price and it performed really well and you decided to promoted. Before you do that, go ahead and added the pin. You can edit the pin, edit the title to have that price point in the very beginning of the title. So you can have that same effect because if I open here on another page, you can see this example here. Promoted pins. You can see the beginning of the title. So obviously the images, what, it's what catches your attention the most. You can see the beginning of the title. And if you see 39, whatever it's a cruise, I don't know. $500. Crews. Are you interested in from a 500-dollar cruise or not? If it's out of your price range, you won't even click on it and that person is not gonna be charged. But if that sounds good to you, then that is a highly interested person that increases your chances to make that sale. And the second tip is to try to use as much as you can video pins. And that is because as we already talked about, video pins are so eye-catching. Like right now, what is the, what jumps out in front of you? It's most likely the video pin that it's moving even with bright colors over here or bright colors over here. This is definitely what cat is what catches my attention the most. So if you wanna be wiser with your money when creating Pinterest ads, makes sure to do those two things. Include the price and try as much as you can to incorporate videos. It doesn't, It could be just something moving as well as we mentioned before. It doesn't have to be a full-on video as long as it makes sense, obviously for your ad. So I hope this is helpful if you have any questions, leave those in the Q&A below, and let's get to the next video. 33. Get Dozens Of Pins Created For You In MINUTES!: If you want to create multiple eye-catching, beautiful pin graphics in just a few steps, then this is the perfect fit for you. Tailwind is a tool that we're going to mention a lot more throughout the course. And you're going to get a more thorough tutorial of it later in the scheduling module. But I had to talk about this feature right now because they offer this Create Tool when you sign up for your account. That is really amazing. You can set it up to where you just have to upload your photos and multiple, multiple pins are created for you automatically. So I had to mention this. It is a paid tool, but it has so many different features specifically for Pinterest users. And they are always up-to-date with the latest Pinterest changes in what's working best for painters and all of that. So there's a lot of value in the store. So we can focus on just creating pin graphics for now. I'm just going to talk about that feature. So once you sign up for your account and you're here on your homepage, you can go to the menu and click on Create. Here you're going to have a few options. So obviously there's going to be the design gallery where you dive into creating your pins. But before you do that, go to this last tab right here, grand settings. And if you have a already like a brand color palette, if you have your logo, if you have a preferred font, then be sure to set this up here. Because then you can quickly just pick that option when you're creating your pins. And all of your pins are going to be looking consistent with your brand, with your brand colors and all the fuel that you want. So for the brand information, you can put your website or you can just put your brand name. This case, we just left it as Hilbert's abroad. For fonts, you have here automatic fonts from tailwind that they offer. You can choose anything or you can upload your own fonts. So if you have that file, you can upload it here. Next you have the colors. So you can just click on one of these and then find a specific color that you want by the code, the hex code or RGB. Or you can just browse all of these different pre-made palettes for you. You can try curated color palettes that they've already created for you if you want. You can add them here. So let's see one that I like. You also going to have this option when you're creating your, your pins so you can always change it. But if you want like default colors based on your brand that you can choose them here. I already have those, but I'm going to select these. I kinda like this one. If you have any logos way, if you want maybe your profile photo to always show up on your pins, then you can upload them here. So after you have set up your brand settings, then we can come to design a gallery. Here it's very straightforward. You just have to upload the photos that you want. So if you click here. Alright, so here I'm uploading several photos from a recent trip that we've done. But you can also use stock photos here. So if you want that, you can choose here or site photos. So if you already have your content, let's say you already have your blog posts, you can just paste your URL here. And then tailwind is going to locate all of the images related to that site. And they're going to upload here. Or as I said, the stock photos, if you want to come here and then search for sophomores, let's say you're looking for like mountains. Mountains, and then search. And there you go. You can see the ones that are free or the ones that are only for people who have pro tailwind accounts. You could select and then use those in your, in your pins. For now, I'm going to use the ones that I have uploaded. Next we have the text. And here you can do the title of your pin where you want it to show. So let's say you go. So you could have the title. You can add text if you want a subtitle, let's say best day. And then for its subtitle, I'm going to put a cup PID subtitle or you could add a call to action to elect shop now something like that. So let me just do this in now you can change the font as well. I'm going to leave this one is bold and this one I think I'm going to do something scripted. So maybe if I do like script, there we go. So you've selected your text, your main title, your subtitle. Now we have the color palettes. Again, it's going to default to your brand colors, but you have a few options. First, you can just use any that you have recently used. It's always going to show here you have your brand colors. You have colors that when has automatically grabbed from the images that you are using. So that it's really easy for you to just maintain the aesthetic to where the graphics work really well. With the images. So in this case, I think that's what I'm going to do. I think I'm going to keep it more neutral. And you can always save these as preferred or ones that you really like for you to use it later. And they're always going to be saved here for you to use it next time. Or you can use any of the design trends that tailwind already has. If it's more vivid color and more pastels, you can search through and pick your favorite one. And lastly, you have your branding. Again, the automatic is going to be the brand name or website that you already set on your brand settings. But you can just pick no branding, let's say for this specific set of pins, you don't want any branding or you can change it here too, that it's not the default. And lastly, if you have a logo, upload it and you wanted to show, you would select it here if you add them uploaded. And it is that easy if you look at the top area over here, before we dive into looking at these designs, you can see that there are different poles types. So this, you can use these graphics and Tailwind create not only for Pinterest pins, but also for Instagram posts and Instagram stories as well. If Facebook feed posts, tailwind is going to automatically size those for the usual size that are used on those specific platform. So for feed posts, It's probably going to be squared if I'm not mistaken. And for stories, it's going to be that 16 by nine ratio and so on. But what I like to do is leave it as pins, and then later on, you can select specific post types. You can see your post-tax and what they would look like for each one. So I like to always start with pen, see what works well for that. And then if I also wanted to create for another social media platform, then I do that after. Here, you can see the photo count so you can select any number of photos. And then tailwind is going to show you several layouts that works really well with just one photo or two, several photos. Or if you want no photos, let's say you just want to quote, you select here. If you want all of the suggested layouts to have just one photo, you click here, or all of them to have multiple photos. So no options with just one photo. Usually I like seeing all of the options. So I leave any number of photos. But if you want to see, for example, if I just switch to one photo, there you go. All of the layouts now are fed to only show one photo, but personally I like when there's several. Lastly, you can choose a category if you wanna look for a specific designs like let's say for example, that you want how to. So if you do How to, Tailwind is going to look at layouts and pin graphics that work really well already on Pinterest for how two types of content. And they're going to adapt for whatever you're showing over here. In this case, I'm going to remove that category because I want to see several options. Here. You can scroll down and see everything they're suggesting. And there's a few things you can do with each one. Maybe you already liked them the exact way that tailwind is showing you. But what you can do is here you can shuffle photos. Let's say you like this layout, like the way that it's looking, but you don't necessarily want those four photos to show you one other ones with just a click. Tailwind is going to suggest new ones from the ones that you uploaded. So really, really nice and automatic. I love this automation. If you keep shuffling, you can try to select your favorite ones. Next, you can shuffle layout So you like the photos but you want a different layout. You can do that here. Shuffle layout like that specifically Alba kinda like reorganized. There you go. Let's say you like this one bys. And lastly, you can shuffle colors from your color palette. It's going to, to change some of the colors. Let's say I think this one is too light, I want something else, then it's going to show for it and grab other colors from the color palette. So let's add like this one best. You can also click on the little down arrow if you want specific colors just for that different colors that it's outside of the color palette, just for this specific pin. Then you could do that. You can select this one for the spin and everything else is going to remain the same. But I'm going to leave it as it was. Let's say, I'm happy with this design. I like it, select it, and you don't have to do anything yet. You can keep going and looking at as many designs as you want. There we go. So act once you select everything that you want, or you can do this before, because you will see the edit button here, but you can review your design. To click here on revealed designs. From here, you can edit each one of them and you can be way more specific about all of the components. So if I added this one, for example, I'd say I actually realized that I did the capital B, capital D, lowercase. I say I want everything uppercase. You can just double-click on anything. You can have all of these tools here for all of the components. So let's say best day itinerary. Let's say I want everything, all caps. And you can change the font here. Let's say for this specific design, you want a different fonts. You don't want the one that you have selected in the beginning. So you can change here. You can change the size by using these guides over here at the corners. Let's say you have something in front. For some reason you wanted this to be in the back so you can send it to back. It. Whatever else is in front is going to stay in front or you can bring it forward. And you can also import different elements if you want, like boxes or different icons and can search for something. And then there's several options similar to Canvas that we saw before. But they have this different stickers, different components. Some are free, some you have to have the Pro account to use it. And let's say that now you're happy with what it looks like, then you can save and go back. You can immediately downloaded and you can also favorite it. So let's say you worked on a design you like the way that There's a specific layout you can favorite. And later on it's going to be saved on this new tab right here. And you can use it to just quickly switch your photos and use it for your next design, for example. So right now I'm going to save and go back. And from here, you can add it, anything that you want. You can deselect. If you're not happy with one of these, you can choose new post types. As I said, if you want to select more, let's say you wanted to pin and U1 Instagram stories so you can add that like design. So you have those two, this one, I just want Pins. Once you're happy with everything, all you have to do is click download, or you can schedule your design straight from tailwind. And I'll show you more about scheduling using Tailwind later on in the course. But for now, once you download, it's going to download already with the file name matches the title of your pins, so it's already optimized. Hopefully, you're using gray keywords when you're deciding on the title of your pin. But that's it. I had to show you this new new-ish feature from tailwind lamina. If have any questions in the Q&A below. And let's get to the next video. 34. There's More Than One Way To Pin: Now I'm actually going to show you guys the three different ways that you can pin your content and your graphics to your boards. The first one is pin painting directly from Pinterest. And I'm going to show you how to do this step-by-step. Next would be pinning from a website, and that could be any of your own websites or a, another website of, for example, Amazon or another blog that you actually want to pin that specific content to your, to your Pinterest account. So I'm gonna show you how to do that as well. And then the third way that you are going to be able to pin is through a scheduling app. And I'm going to show you guys how to do this one after I walk you through the first two ways that I mentioned here. So with that being said, let's go ahead and show you the first way which is spinning from Pinterest. 35. Setting Up Your Pinterest Boards The RIGHT Way: Before you can create your first pin, we actually need to set up a board because all pins need to be saved into a board. So I'm going to show you how to do this step-by-step. And I wanted to make sure to record this updated video because Pinterest has recently updated their layout and I wanted to make sure no one was lost. But that is why you're seeing a lot more going on in the profile. This is a more up-to-date video. So okay. To create your first board, you go to your profile page. Then let me dismiss this. We have to go to the Save tab. If you scroll down, you're going to see on the right-hand side, this plus button that you can click and then select board. Now, the only thing that you can see right away is the name of the board. You can just name it in and decide if you wanted to keep it a secret board or not. So I'm gonna go ahead and name Chile travel because we just got back from Chile and we wanted to start posting content about that. So chilly travel. And again, we've already talked about optimizing our cow and what you should use to name your boards. Make sure you use category names or interests or broader keywords. And I, for now, I'm going to click on keep this board secret because I still have not created any pins for it. So instead of having that board empty, everyone coming in and seeing like Chile travel, but there's no pins in it. You can keep it as a secret board and then click Create. The first thing that Pinterest is going to do is to suggest pins for your new board. But don't pin anything, add. It is better if you, actually, if the first pin to your board is an original pin. That helps with SEO, it's a grabs all of the keywords that you use for pinches to better allocate that content. So don't get anything right now, just click on Done. Then. Now we can actually optimize this board. Click on these three little dots and go to Edit board. So now you can see a lot more that you can do with your board then before it was only showing you the name and if you wanted to keep it a secret or not. Now you can actually feel actually fill out the description which would definitely going to do. And other things that I'm going to mention too. So first the description, as already mentioned, I like to do a little bit more of a written description first. Alright, so for the sake of time, this is what I've created right now. Chill, it is filled with incredible series, wildlife, breathtaking mountains and great food. In this board you will find truly travel destination, stop things to do in Chile. Chile travel vlogs, local national park, Chile travel tips and more. Make sure you feel as much as you can, all the 500 characters. But again, I like to mix that written texts with highly searched longer tail keywords. Next, you're going to see here that you have the option to collaborate with someone on that board. That means that both of you, let's say it's two collaborating. Both users can add pins to that board. And this used to be an amazing way to grow your account. This used to be the way to grow your account. The, what it's called group boards. But personally, I don't think it is the case anymore since Pinterest has updated their algorithm and really prioritize fresh spins. So they want content creators to continue to create unique pieces of content and really pushing fresh pins every day. So ever since their latest updates, I personally haven't found that these group boards to be as much of a strategy to grow your Pinterest account. But it definitely could be something that could be revived. So I could definitely see this happening with no influencers and partnerships, collaborations. And the way that you would find someone else to collaborate with you is just clicking on plus and then sending an invitation to someone and finding that person by email or by their Pinterest username. You can find the year and then invite for this board. Next, again, you can select if you wanted to keep the board secret or not. Personalization. If you want to show pins inspired by this board in your home feed, something that really interests you. You can click yes or no. And obviously you could delete the board if you want. For now I'm going to click done. And I'm going to show you one of our other boards that already have pins in it to show you how you can select your board cover. So again, to edit the board, you just have to go to the three little dots. Click on Edit board. And now you're going to see one more option, which is this right here, the board cover. Click on the plus button. And now you're gonna be able to select one of the pins from inside that board to be the cover of that board. So it cannot be an image that it saved on your computer or anything like. You need to have used that image as a pin. So all you have to do is click on it. You can drag to fit it better for the crop and then click done and done again. Now if we go back to our profile, we're going to see Costa Rica saved. Then down. And we're going to see right here, That's the board cover. A lot of people like to have text on their board covers. So one other pins, for example, has a pretty image and assess Costa Rica or Costa Rica travel. And again, you need to actually publish that pin and then choose that image as the board cover, then things are a little bit more organized. Not these images, these are the most recent pins that you have pin. But this right here, this square to the left, is going to be the covers that you can use an if you want something a little bit more organized, a little bit more, maybe with your brand colors, then you can do that as well and get creative with it. But for now, I hope you found this video helpful. And let's get to the next video. 36. Pinning From Pinterest: Okay, so we've already created our board, we've already optimized it. So now we're going to create a pin within that board. Actually, before I create the pin, I'm gonna go ahead and make this board public. So you just click on the little pencil and then shut off the keep this board secret tab. And then click on Done. And you'll see it's going to show here as an empty board. But now we're gonna go ahead and actually create our first pin to this board. So just click on the board right now, you can either click, create a ping from here, this point right here, you can create a section or a pin, or you can create, you can click on this button here. So I'm gonna go ahead and click pin. And if you guys remember when I was showing you guys all about board covers, the first pin that we're actually going to pin will be our board cover because the word cover needs to be one of the pins within your board. And I want to go ahead and get that out of the way and leave that further down as I start painting more relevant pins to that board. So with that being said, let's go ahead and first get that file and change that metadata of that image. So I went ahead and created this little graphic also using Canva. What I'm gonna do is first change the name of the file. So I want to use the exact keywords I wouldn't try to rank for us, so I'm gonna change it to Brazil, travel. And then I'm going to change the metadata of the image as well. I'm going to show you guys how it works using Mac. It's actually easier when you're using a PC that using Mac, you just have to right-click and click on Properties, I believe. But here we're going to be using photos. And as you can see, I was already doing this for some of those thumbnails. Drag it. And then I'm going to copy this and then you're going to right-click get info. And then paste it, paste it on description, paste it on their keyword. And then for location, I'm going to add Brazil. But that makes the information attached to this image even more complete. So I'm gonna go ahead and close this and go ahead and just delete this file because it just going to be repetitive and then drag it back to the folder that you want. And now all of the metadata is attached to the image. So let's go back to, to our Pinterest page. And then you can either drag the image here or just click and find it. I'm going to go click and then find the image that I want to pin, and then click OK. Now that it's loaded, I'm going to the title. I'm going to make this painting very simple. Just because it's not specific type of content is just the broader pin. So I'm just going to put resumes, travel, and then on the pin description, I'm going to add everything that I told you guys about narrow in broad keywords and also hashtags. Okay, so after you fill the European description with as many keywords as it seems relevant to you and it doesn't look spammy like I did here. Pursuit, travel, tips and inspiration. Beautiful places to travel, which is a broader keyword in Brazil. And Oliver, Brazil, travel destinations and guides for you. So I use the Brazil travel keyword, also preserved travel destinations and guides and beautiful places to travel and all that that I found on my keyword research with hashtags. The first one we're going to add is actually our main keywords. And another tip before I do, you guys are going to see is that I like adding keywords like this with the first letter of the key word capitalised. And it's just because it's a little bit more illegible for whoever, if the users actually looking and trying to read the keyword, in my opinion, woods less spammed. Next I'm going to use a more broader keyword like maybe travelled resume, hashtag, visit resume, and then hashtag South America. So for destination link, I'm just gonna go ahead and put our YouTube channel and then you can publish it immediately or you can click here to publish on a later date. And that's the way that you would actually schedule all of your posting to have consistent posting if you're not using a third-party app, which is why I'm going to be teaching you how to use later on our next section. And you would just easily just choose the day here and the time. But for this, we're going to actually leave it as published immediately and then click on publish. And there you go. You've created your first pin. You can easily just click here and see it. This is how people would see your pin. And then see you can easily click on these hashtags as well, which work at search terms. But before we end this video, we're actually going to go ahead and make this, go back to our account and then Boards, and we're going to make this pin, our board cover. So if we click again here. Now we're gonna get this option before we didn't get this option because there were no pins inside this board. So you can easily just click on the plus and then it would show you all of the different pins here if you have multiples, but we're gonna go ahead and click on this one, and then click on save. And there you go. Now you click on done. And this is going to remain here as our board cover. No matter how many pins we add to this board and all of the recent pins, we're going to show it over here. And later on we're gonna go ahead and optimize all of these other boards for it to look nice and coherent with our brand. And next, I'm going to show you guys how to create a ping from another website. 37. Multi-Pinning Hack To Save You Time: Alright, so I just want to show you guys a quick tip on how you can schedule pains in advance for when it's straight from Pinterest in case you don't want to use tailwind app or even if you do, I actually do both I use, so when App and I use this method a lot as well. It's very useful. And what you're gonna do is you're going to start creating your pen just like I showed you guys before. Then you're going to bring in your image. I'd say this one. Then for just this video purpose, I'm just going to write title. And here I'm gonna write description. And then let's pretend I added my destination link here as well. So you're going to spend time and craft a beautiful title, beautiful description. And what you're gonna do is you're going to come to this three little dots here and click on duplicate. And what's going to happen is that you are going to now have a new pin with the same title, same description, same destination links. So you don't have to redo this. And then what you can do, you can just click on the little trash can here to get rid of that image and then upload a new image. This one, for example. And you can select a new board on this top. So for example, this one was, was on Brazil travel. And for this one, a different image, but the same URL. You can go here if you want to do like travel, Brazil travel destinations. And you don't even, you can publish immediately or you can publish on a later day and go here and schedule. Just keeping mind that through Pinterest, you can only schedule, I believe, up to 30 pins as of right now in advanced, but That's a whole month's worth of content. So you can do up to 30. You can also use tailwind app to do more than that. But this is a great way to quickly just create as many pins as you want with a new image, but the same title and description, same destination link posted to as many boards as you want. Schedule that for a later date. And then all you have to do is click here, publish, or click here. If you dead schedule for a later that you click on Publish as well, don't worry, it's not going to be published immediately. It's going to be published whenever you selected. So let's say this is just a quick heck, hope you guys liked it. Let's go ahead and get to the next video. 38. The Best Pin Type For E-Commerce!: I just wanted to quickly show you guys how to create a carousel type of pin. And there are two ways that you can do that. You can either drag your images here to this area or you can click here and then upload them in for this example, I'm just going to use these two images that we created previously in. Once you select them, it's going to give you the option of creating a carousel or a collage. You can just click here on the carousel and then click Create. And then from here you can see the images that you have. Even add more later on, let's say you forgot to add one. You can just click on this little plus sign here and then just click the same way that you've updated, uploaded. The other ones are dragged. By. Going back to this, let's say you want to switch the order, you can just click on the second icon here and then determine the order that you want. But let's say I want this 1 first and then click done. But what I wanted to tell you guys is that this is an amazing option, especially if you're creating a pin about a product. So just like on your website, for example, where you can scroll through multiple images of the same product. Creating a carousel pin is amazing to display all of the different angles, all of the ways that you can use a certain type of product. And maybe you create multiple types of pins just by switching the order of those images so that the main image is actually a different one. And you might be attracting a different customer depending on the type of image that they're interested in. And then similarly to the other pins, you would just add your title and the description and then the destination link here. So if you guys have any questions, leave those in the Q and a section of the course, and let's go ahead and get to the next video. 39. How To Pin From Your Own (& Others) Website In Seconds: There's a few different ways to easily create pins from any website, whether it's your own website or someone else's. And we're gonna get started by downloading the Save button and browser extension. So that is available, I believe for Chrome, Firefox, I'm not really sure if it's compatible with Safari, but you can definitely look that up. But once you download it, you're going to be able to easily create pins with just any image that is on any website. In this video, I'm going to show you not only how to use the Save button, as well as for other important websites, how you can share and create your paints super easy. So first, I have right here a blog post open. We don't have our own blog posts yet, so we are using this one as an example. And I wanted to show you two things. First, whenever you download the Save button extension and you have it enabled on your extensions, then you're going to see that you can hover over pretty much any image. And this is going to pop up. And it's so easy, you can literally just click on the button right here. A new pop-up is going to show as long as you're logged in into your account, of course. And all you have to do, let me get out of this. All you have to do is pick the board that you want to save that specific image to. This one was all about Costa Rica. So let me look for it. Costa Rica, travel, go ahead and save. And then you can view your PIN. See your pin right here. And you see that automatically brought in the image. It has the link, the source link from their website, the title, the description, and the original posters. So that is one of the keys of enabling Rich Pins and cut claiming your account that I've already mentioned. So right here, I just saved it to Costa Rica travel, but they gain more exposure because I saved it to my board and they are the owners of their websites. So really, really recommend you look claiming your own website. But that's, that's not the point of this video, is to show how easy it is to use the Save button. So we did it with the blog post. But one thing that I want to highlight is that if you scroll all the way down here on the blog post, there you go. They have it. And I would highly recommend that if you have your own blog or your own website, that you install, these buttons as well, the Save button that anyone can easily create pins just by visiting your blog as well. So as you can see, I'm here still on the blog post. I just have to click on Pin it. And it's just like having that browser extension. Let me get rid of this and select the board already caught the main image that they associated with the blog post. They already have everything optimized for when people use that pin button for this image to come, which is vertical. It has the title, it has the main keywords. So really great job on there. And then you just have to select the board and click Save. There you go. Good to go. Let's see the pen again. And now I'm going to show you how you would share and create a pin from YouTube. So here I have one of our videos open. And in this case we're not going to be using the Save button. You just have to click on Share. So we do this with Oliver YouTube videos. And here you have all of the different options that you can share this video, go ahead and click on Pinterest. So even though you couldn't see the thumbnail, Pinterest automatically brings up the thumbnail. I just have to select the board which is gonna be Peru traveled. Save. We wait a little bit. There we go. We'll click on see your pin. Then again, Pinterest brought all of the information, the thumbnail, the link, of course, the title and description. Really easy way to create pins. You don't need to manually go upload your image, upload title or anything like that. So I love, love, love being able to share from those websites. And next, I want to show you from two different e-commerce platform. So from Etsy and Amazon, how you go about that with Etsy? I have here pulled up. I already made a search travel planner. We're going to open this one. And then here you have a few different options. If you're the owner of the account, if you can, if you're actually logged in and this is your listing, you're gonna be able to see this button right here, the Save button. And you can definitely use it, but it's always going to save with just the main image. So if you want to do that, you can go ahead and click Save. And I'm just going to cite the board. I'm going to go with travel tips. There we go. You can go ahead and click Save. And the other way that you can do it is with the Save button. Which I really like because in this case you can choose any image. So for example, let's say I want to do this image over here, hover over it. You're going to see the save button. And in this case with Etsy, automatically pops. This pops, and you just have to select the board right here. So I'm going to choose again travel tips, click Save. And from here there's no extra pop-up. It's going to save right from there and you can click to visit and see your pin in one thing that is very important when you're creating these spins, makes sure that you actually go into the listing. So if you weren't before, here's just the search results. You could still see the image right here. But the link would not be the product page. The link associated with it would be the search results page. So make sure that first you click on the product just like we're gonna do now with Amazon. With Amazon, you search for something. So for example, trusts as travel backpack, you find it. Then again, you could save it from here, but you open and we're gonna do the same thing. So with Amazon, you might have to click on it to zoom in and be able to really see the pop-up. And you just have to select the board. I'm going to keep travel tips and then click on save. Awesome. And now let's check out what these pins look like on our profile. Go to your Save tab. And you could go to travel tips or I'm just gonna go here to all pins and checkout. So we've saved these two from the blog post that we already saw all of the details over here for articles. One thing that I thought was very interesting is that with Etsy, specifically, when we use that integrated save sharing option for Etsy, it doesn't really show up as a Rich Pin, but when we use the Save button, you can even see, you can easily see the cost right over there when you just scroll up and you get it as a product pin pinterest is not very consistent about how pins show up. So be patient. Sometimes you're going to see Rich Pins like this and sometimes we need to test it. As we did. We notice that with xy every time that we use the Save button, it shows up as a product pin as opposed to the other way that it doesn't. Same thing with YouTube. Sometimes for example, they have these black bars and with the thumbnails, sometimes they don't. Sometimes you're able to play the video straight from the pin. Sometimes we don't. So I do think Pinterest is figuring things out in terms of their integrations. But it's so easy, highly recommend that you create your fresh pins from those websites to bring more traffic. Let's say you're a YouTube videographer, YouTube blogger than it's so easy, just have to share it from there. But I also recommend that you create your specific pin graphics and use those URLs. So it's all about testing, but I'm super glad to be able to share this with you because it saves you time. You don't have to go and manually do all of the title description, everything else. So I hope you found this helpful. If you have any questions, be sure to leave those in the Q&A below. And let's get to the next video. 40. Effortlessly Get Your Audience's Attention Updated: I'm super excited for this video because this is a brand new feature from Pinterest. And actually before I even get to it, I just wanted to tell you guys that not only with Pinterest but with any platform, whenever a new platform launches a new feature, a new tool that you can use, you definitely want to go ahead and start using that tool if you can, if you have access to it. Because usually that platform is testing that tool and it's going to give you extra distribution, extra views, even if they can help it. To test this tool better to get some feedback on the new tool. So just in general, whenever Pinterest or any other platform launches a new tool or a new feature, you definitely want to get on that bot. You want to take advantage of that because you will probably most likely get very good rewards. And that's the case with story pins. So it didn't take long for Pinterest to actually get to this trend as well, which is story pins. And it has its specific placement on the Pinterest app. So it's, like I said, it's definitely something you want to take advantage of because other people are putting regular pins. And for story pins, because Pinterest assessing the store, they're putting it way up in the search results. So what I like to do is I like to re-purpose content. And as I said, I'm a business owner where business owners and we don't have time to spend hours and hours just on one platform, we need to diversify. So we do spend quite a lot of time in Instagram. We just started, but we tend to post a lot on Instagram, especially on Instagram stories. In what I do is I go to our profile and after we post stories, for example, I opened the stories. I don't know if it's going to be super loud. No, it's muted. Oh, it's not muted. Then I go ahead and download all. That's what I do for all of my stories, all of them. And you can do stories with videos and photos. So the same way that you could do with Instagram, for example, you could do with Pinterest. So I went ahead and already downloaded our latest stories. And now I'm going to show you guys how to create story pins. So what are you going to do is that you're going to go to your Pinterest account and then click on Create and then creates story pen. You're going to create new. And then from here, you can go ahead and upload up to 20 images or videos and could be a mix of it to. So I'm going to click and upload these that I just downloaded. There you go. Here you have a few options. So first of all, you can change the order that you want it to show. I think these are in order, but I'm going to put this here. You can just drag if you want to change the order, but I'm going to leave it because I think I downloaded already in order. And you can also if you all I don't want this anymore, you can exclude, you can duplicate it clicking on this button here. So for example, if you have this selected and click here, it's going to duplicate at the end. And then you can drag if you want to repeat or have a text on it, I'm just gonna go ahead and delete. You can also add new ones if you forgot one or want to add more from different files. Go ahead and click on the plus button. And what you can do too, is you can choose to either have it filling the whole nine by 16 ratio, the whole vertical space, or it could be half and half, half the video or image and the other half this solid color here you can change the color. It could be anything that you want or a custom color and let me move myself out of the way. He more you can do too is at text. So let's say Sunday adventure, which was super fun. We actually just went yesterday to try to find this mountain. It was all gloomy. We couldn't see anything when we're inside a cloud. But anyways, you can change the color of the text here. Let's say I wanted this color and font size. If you want to highlight or not. I'm actually going to go back to layout because I want the full layout and then I'm going to leave this text here, sunny adventure. Then you can customize every single one and you can preview it here too, if you go to video. And it's going to play, I don't know if you can see there it is. You found it. I'm going to get It's just going to keep replaying. But yeah, so here you can choose the order, duplicate everything if you already use Instagram or any of these other platforms that have these stories, It's the exact same way. So what you can do from here is you can go to the next. So let's say you are happy with your order and everything. Let's say this one is a photo. You wanted to you can adjust it to, you can rotate it if you want. Or let's say layout. Let's say I'm going to do, we found color, go back to Layout and change this to see that it suggested, suggests some colors based on the image, which is really nice. I want this lighter colors so bigger. And you can put a lot more text to it as well. I just don't want to have this video be too long. So let's say I'm happy with how everything is you go to next. Then you could pick a theme. Because as you can see here, if it's a recipe, you can put ingredients, serving sizes are some extra information that could be super-helpful to the audience and would definitely get a lot more engagement. Same thing with DIY. You could do like Alyssa materials and all that. Just a list that people who need for this or let's say we want instructions how to get to this mountain from Chi City where we are right now. Then we could, we could add some extra text there, but we don't want anything. So we're just gonna go to next. This is gonna be the story title I just left as Sunday Adventure View going to choose the border you want. You can also click choose tags. So if you do like Turkey, turkey travel maybe. Yes. So travel mountain, Mountain hike. Hiking, for example. You could have these tags. So you are showing to an audience that is interested in this, in this topic. And I'm not saying that you won't be showing to a different audience, but it can help your conversions if people, your engagement, which has ultimately really good for your account. And then lastly, you would just go ahead and hit Publish and you have created your story, ben. And as I said, definitely take advantage of that or any other tool that Pinterest releases. You definitely want to try to get ahead because Pinterest absolutely rewards people who do. If you guys have any questions, be sure to leave those in the Q&A section and let's go ahead and get to the next video. 41. Show Off Your Products & Skyrocket Sales!: If you have connected your catalog to Pinterest, then you can actually tag your products to any lifestyle image that you upload it to Pinterest. So I'm going to show exactly how you do that. You start creating your pen just as you would with a standard pen by going to Create and then create pin, then upload your image. And I mentioned lifestyle because that's what Pinterest officially says that you can do that only to lifestyle images. But I have found that you can do that to other types of images as well, certain infographics and things like that. This option is going to show up after you've uploaded your image. So you're going to see right here click anywhere to add a tag. So you can click here. And this new window is going to pop up on the right. And from here, you can find any of your product pins by searching for the product title or entering the URL of your website. So obviously this, you can only have your catalog after you claimed your website, and you can only tag products from your claimed website. So you could use the URL or you can look for something here. I'm just going to look for a random one. Things are going to be covered. So you just put one word. All of the product pins are going to show up and then you can choose one of them. Once you choose, you're going to see that there are going to populate right here. And you can take up to eight products on the pin image itself. So if you're satisfied with just one, You're good to go. Sometimes you're showing multiple products in the same image. So you can go back and add more products. Click again here. Either enter the URL or the product title, or you can also find your product by that catalogue ID. So remember when you were creating your catalog, we chose an ID for each product. You can just click this link and find that whatever product you're looking for by the ID that you have selected. So once you're done, you just have to fill out everything about the pain just as you would with a regular pen, the title description that all texts and the link. And there's one more thing that you can do that is you can make collections. Collections are related products to that pin. So let's say you are showing here a specific product for babies, but someone looking at the spin might also be interested in some of your other products for babies. So what you can do is you can add up to 24 products on this collection right here. In the same way, you would search by title the URL or finding with the catalogue ID. In up to 24, they will all show up here. And after you filled out everything, you just hit Publish and you're good to go. Now, you don't have to worry about this. If you have not paying or a tagged your products when you're creating your pin, you can do this afterwards once the pen is or has already been published as well. So I found here a pin that we have not tagged any products to. Its already been published. And you can see right here that shows this option tag products. You would click on the button. And again, you could tag up to eight products and create a collection with up to 24 products, just as you would if you were creating the pin from scratch. And once you're done, you've tagged everything that you want it, you would do the same thing. You would just click here to tag. A new window will pop up and you follow the exact same steps. Then you will click Done. And that would save it to your existing pen. And what it would look like. It would be something like this. So this is a product pin. And as you can see on this product, they have created a collection of all the products underneath. Here's another example that you can see people have tagged products and you can see they have tagged the top, the pants. And people can shop straight from here. And they can also shop similar products. So definitely take advantage of that if you have linked your catalog, if you have your shop, link to your Pinterest account, and if you have any questions, leave those in the Q&A below. And let's get to the next video. 42. Content Strategy Checklist: So before we wrap up this section, I wanted to stress the importance of content strategy and give you guys a little summary of all the ways that you can find content ideas and also with a little bonus. So as we mentioned in previous videos, you can definitely find content strategy through your keyword research. All of those different methods that I showed you guys, it's not only for finding keywords to optimize your pins and your account, but also keywords to actually create the content. Because again, you definitely want to be matching the title of your content and your content itself with the pin titles, a taxi you are going to be using on images and all that. So definitely go to your keyword research for a lot of your content ideas. Then, as also mentioned, just as a brief overview, go to the influencers and their influences boards and pins go through their board, see what's resonated with people. What are their most popular pins? What strategies are they using and should you use similar strategies? And then also go into your followers, other boards, the other boards that they're following. Because if that's your target audience and you see that all of the other content is also resonating with them. It's also adding value. You probably want to do similar things as well, you probably already do, but then it can give you even more content ideas for you to grow your interested cow and then keep growing your boards and you followers and traffic to your website ultimately, then, as we also talked about doing the hashtag research, you can use the Pinterest topics page. And remember, you need to be logged out of Pinterest to be able to access that. Go back and watch that video if you're, if you don't remember. But there's so many topic ideas. And once you clicking one of them, pinches is going to show you the top ten performing pins around that category. So that's a great way to find related content ideas to the topic that and your niche that you're already addressing. And then there's Pinterest analytics. And this one I wanted to quickly show you because you haven't seen it yet. We will have a whole section about Pinterest analytics here. But just to give you a quick overview of how you can use Pinterest analytics to find content ideas. I'm going to show you guys real quick. So let's hop on Pinterest. And this is actually some, there's account is Amazon FBA business account, but even though it's still a new account, newish account, it does have a little bit more pins than our travel account. So I can show you a little bit more in depth what I mean about analytics. So on your home feed, you can just go up to this top bar here and click analytics and then Overview. And then you can search scrolling down here when it says top pins. And I'm going to switch from impressions to link links. Because as we're going to talk about further on Pinterest analytics, that's what ultimately matters is the link lakes as a traffic that you drive into your website. So if you do link clicks here, you can see in order of the most clicked pins that he's created, both his original content in pins they have saved from other accounts. And if, if we start analyzing this, we can start testing may be similar topics. Maybe it's similar graphics wall actually made the spin click worthy in as opposed to. Other bins then he's created. So maybe people are really interested in many Chan we create more content about this. I like this topic here, or PPC campaigns or maybe let's recreate a graphic similar to this. Or if for example, these are his original pins. But you can see here this is a saved pin from a different account. And as we talked about before, infographics in lists are one of the top-performing pins overall. And we can see here, so maybe he will create contents similar to this one. He hasn't yet and he sees I perform as well. So that's just a quick idea on how you can use Pinterest analytics for content ideas. Let's go back to our slides because I have a few bonus tips for you guys. So another amazing idea for contents are to actually create pins around treads, interests, loves strings, and you see that you get priority distribution and when you're creating things around trends. So even if your keyword research does not show something at the moment as a big search volume or it doesn't seem that popular. If you see around, around you and other social media platforms, that something is becoming a trend will become a trend. You definitely want to create pins around this. For example, if you see the new Star Wars movie, who becoming out, you know that people will be more interested in sours, sayings or products or ideas. Maybe a theme party, something like that. So you can maybe revolve a piece of content from your product or your service or anything like that around that specific trend. And then similarly, you can create pins around holidays. You not only can, but pinches also loves this and they will actually revive your pay every year around that time. So that is an amazing way to get extra visibility without doing anything is creating a really good piece of content around the holiday. And then next year, even if you don't create a new one, interests will see your previous spin from one year ago and they will revive it because it will become relevant to users again. So they definitely see this in the ideal time for you to actually create this pin is around four to six weeks before that holiday. And that is because Pinterest needs sometime for, for it's actually index Europeans index all of the keywords so you can show up to all of the searches related to it. So your pin will probably peak around the holiday, but for you to actually get to that peak, you need to have some time and give Pinterest some time for them to index your PIN and give you more distribution. And then lastly, as we talked about a little bit on the tips and tricks for images is roundups in lists. So whenever you are struggling to find content ideas, think about roundups. So what were the best places to visit ink 2019. What were they places in 2019? Or what are the top ten products to make your life easier with a baby? You know, like roundups are very popular on Pinterest and sinking with lists, as we also mentioned before. Sometimes you can even get content that you already created and then just do a roundup, just do a summary of all those different options, all those different things that you've already talked about. So I hope you guys liked these ideas. I hope you liked this summary and then you prioritize content strategy content is skiing. I mean, it's the same for a reason. You definitely want to be adding value to your audience and that is the best way to grow. So if you guys have any questions, make sure to leave those in the Q&A below and let's go ahead and get to the next video. 43. Personal Pinning Strategy Save Hours!: Now we're going to talk about the third key to Pinterest success, which is consistent painting. So we've already talked about the importance of creating new content and fresh pins, and this is actually more important than ever now. So pinterest has recently said that fresh content and fresh pins is the most important thing on Pinterest followed by consistency, which is what we're going to talk about next. But this is actually news because before being, tourists wanted to see a lot of reopens, a lot of pins that would show on people's home feed or based on how many saves or how many pins, that particular pin head. But now what Pinterest wants to see and what they are prioritizing in terms of distribution is fresh content. They want people to see what's new, what's trending. They want new things every day and give their users something fresh. Because a lot of times the user would see the same thing over and over and over because they got so many repentance. So now that's the new strategy. But how are we going to work with this? Because no one has the time to be all the time creating new content and everyday posting on Pinterest, it's too much time, especially as as business owners, There's so much we have to deal with. So here's going to be our painting strategy. Let's focus on consistency. Create a schedule, and try to stick to that schedule. For example, every Monday, you are going to go ahead and get all of the pins that you've created in schedule it for throughout the week. Pinterest sees you as inactive pinna, not necessarily if you went and logged into into Pinterest and raping something know is that if you're sharing new content to the platform every day with the tool that we're going to talk about soon, which is tailwind. It's going to make this very easy. You won't eat it, you just have to log in once a week, for example, you can do whatever schedule you want and just schedule everything in advance. You actually don't even have to log into Pinterest at all for the rest of the week. So that is definitely going to be one of the strategies we're going to be utilizing, focusing on consistent painting. And obviously we've already talked about Pinterest would love if you pin 30 times per day. But again, no one has the time for that, even to schedule that many pins would take a long time. So my recommendation is that you focus on at least one original content per day, if you can. But this suggests it's a round five times per day and I'm going to explain why the suggested is five times per day soon. But if you can do at least once per day, and what you can utilize is that, for example, if you're an e-commerce site that has your Shopify, let's say you have the same products on Etsy. You have the, you have a blog, you have a YouTube channel. The more accounts that you have linked to your Pinterest account, the better for this next suggestion, which is one day you can pin from your website. For example, you do a Richmond from your website the next day, you can share from your Etsy store. And that's already a new, a new pen because it's a new URL in the new image. And next, you share from your YouTube channel. You can, you don't have necessarily to be creating new content all the time. For example, blogposts to have to pay in your original content once a day. So if, let's say you, your business revolves around articles. You can still share the same article, but just with a new image, try to, try to explore a different aspect of that, of their article, of that blog post, or just change up the image to AB test. Those are new pins, even though it's the same content that will help you get pinned at least once a day. My suggestion for five times a day is because actually pin remember that following tab that I talked about in the beginning. Definitely tab if I, for example, follow lots of different accounts, Pinterest is going to show five pins, the 5 first spins of that day from each account for that audience, for whoever follows you. If I, for example, only follow to people, then Pinterest is going to show more than five. But if most people actually follow several accounts, so just so you know, you want to utilize this opportunity in pin five times per day if you can. Next, as I just mentioned before, create multiple images for the same content. And again, try to explore a different side of it or even appeal to different audiences. You can try, for example, if you have a, I think I already gave this example before, but if you have a toolbox like a hammer and range and all that, you can try to create an image appealing to man, someone who's actually interested, most likely interested in that object. You can try for the same content as same product in image appealing to someone, a wife, for example, buying it as a gift for their husbands. Or if you're talking about a recipe, I actually saw this example somewhere. And I'm really sorry, I can't remember, but it was really interesting. It was a drink recipe. And one image talked about easy drinks that you can easily drink, you can make for your date night. The other one is colorful drinks for your party. The other one is festive. I don't know, but even for the same piece of content, you explore a different side of it because people might be interested in that pain for different reasons. That's a great opportunity and that's going to help you have multiple panes, fresh beans, even though it's the same piece of content. And then you want to save your pin to the most relevant board first. So using the same example, if I'm creating a piece of content, I'll float. And Apple is Brazil. It's more relevant to a board called Brazil than a board called Travel. So I could still share it to the board travel, but first choose to share that piece of content to the most relevant board. And then lastly, the first P, pain of each board should be your original content, not a raping or saved from a different account in Uni actually need to be very careful because as soon as you create a board, you're going to see that Pinterest automatically suggests pains for that board, but don't save it yet. If you don't have a piece of content ready for that board yet, use the strategy of creating that board as a secret board. And later on, wait until you have a piece of content for that board and neck. We're going to talk all about Tailwind scheduling app and how you can utilize that tool to follow this strategy and be successful on Pinterest. So if you have any questions, be sure to leave those in the Q&A below and let's go ahead and get to the next video. 44. Tailwind Step-by-Step Tutorial: Alright, so once you sign up for the tailwind app, you actually get 30 days of free trial and then it becomes a paid platform. But I'm telling you it's absolutely worth it. It's going to save you time. It's going to give you extra data, as we talked about an axis to certain features like the smarter loops and the tribes and all that. And once you're hearing the platform, it can seem a little bit overwhelming because there's so much going on, so many buttons, but it's actually pretty straightforward after you get used to it. So you can see your weekly summary here, tribes publisher and insight. I'm usually only going to the insight seeing the profile performance, board insights and pin inspector and tailwind is going to give you a bunch of different data for you to improve your account for certain things, certain features you have to upgrade it to plus and I will actually this is my free trial just for this account because I wanted to show you guys what it looks like as soon as you sign up. So for example, you don't really have access to insights on read pins or the virality score or engagement score. But as soon as you upgraded a plus, you will. But what I really want to show you guys is actually how to use the app to create and schedule your pins, which would be here under publisher. They go right now, haven't scheduled anything. I'm going to do everything from scratch with you guys. So I'm gonna go ahead and go to drafts so we can create one. And then again, it might seem a little bit overwhelming, but I'm gonna break it down to you guys. So over here there's suggestions. So tailwind will suggest content for you to repent to your own account. And as I mentioned before, it see it shows you the popularity of the pin with the amount of saves that each pin has, which is not something that Pinterest shows it to us. So if you're interested in any of these suggestions, you can easily type of board name here. So for example, travel photography, and add it to Q. And I'm going to show you guys everything that happens once you add it to cue. Even could add multiple boards. But we're gonna go do that right now, interested in saving this specific pin, you can also scroll down and ask for more suggestions. And it's going to keep updating it for you. But also on here on this side, you'll be able to see the suggestion, the Suggested Times that tailwind gives you for you to actually pin your content. And we do need to take into consideration what I told you before that we want to be intentional about the first five pins of the day starting on 12:00 AM UTC time. But here I can easily adapted with their Suggested Times. And the Sudan at times are based on our audience. For now, what times our audience most to be active and they actually are looking for new content and repenting. So for example, for me, it was 09:00 PM was the first one. So I can go ahead and schedule the first spin, for example, to go at 1004, and that would be my first spin. The second one could be maybe 10-50, 1150, or I could do a few pins at the same time actually. And this way I know which bins are first, what are the first five bins? I can follow the suggests that times based on different times of the week, actually. And there you go. It gives you the exact date and time of that day. You could be adding a new pin. So with that being said, let's just create our own Pin first from tailwind. And the way you do that, let me move myself back is by clicking on create new pet and then upload images. And then click on Brazil, travel fluorine up. And just wait for it to load. Okay, so after loads, it's gonna go ahead and create the draft for us. And then what we need to do a stack, the type that morning. So Brazil travel. And as you can see, it's not showing up because it's a more recently created board. So you can just click on this button, Refresh Board's list. And there you go. So Brazil travel, I'm gonna go ahead and click and I'm gonna go ahead and schedule to for Brazil travel destination. Now I'm going to enter a pink title. Alright, so I went ahead and filled in the title and use all of those keywords that I wanted to. Brazil, Travel Explorer Florida NAPL is Nickleback, is exploring monopolies island, a beautiful travel destination in Brazil. So it's filled with keywords, but especially the main keyword that which is travel. And I also went ahead and filled out our description with tons of keywords, broad keywords and narrow keywords, and including keywords that are showing on the destination link. And I'm actually gonna go ahead and add another, there you go, another board. And then once we scroll down, I'm going to enter the source URL. Url. So when we go to our July kinesin dunes, which is where that photo was taken. And then copy the URL to the destination URL. And I'm going to enter here. And then you want to click on Use interval because again, we selected three different boards, so we definitely want to be collecting this intervals. And what we're gonna do is we're going to choose the first day. So I actually want to pin this tomorrow, so I'm gonna do someday, and I can get a suggestion here. So I'm going to do this at 1020 PM or 956 PM, which is the beginning of the Pinterest day. So Sunday at 956. There we go. Done. And then now I'm going to use, I'm going to choose the interval. So C right here, the two days, it's in red is because it's not really suggested. So I'm gonna choose five days, even up to the hour. But I'm going to choose five days interval and then set interval. And now it's easy, you can just click on schedule. And then I didn't go to the smart loops or tribes yet. Let something that you can add that on your own later on as we create more and more. I'm going to set this up because like I said, you only wanna do smart loops actor four or six months that you've pin your first spin. Some definitely going to be coming back to tailwind and scheduling those smart loops as our accounts get a little bit older and with a little bit more time. But anyways, as we can see here, our pins. Schedule, it's showing here under this scheduled tab three pins. So the 14 Brazil travel resume, travel destinations and travel blogs. And the reason why this one is purple is because it is set to a secret board, if you remember. So what we can do is that we can go back to our board. We can go ahead and save that first spin that board cover and make it not secret, actually public. And then there'll be no problem, but it would still post it. Even if we didn't do that, it would still post it to our board even though it secret. It's just no one would be able to see it because it's a secret board. So we definitely wanna do that, make it public before we go ahead and actually post anything in it. And then if we go to the next tab here, we could create the smart loops here. But like I told you guys, we're not gonna do that now. And then we could also see Oliver published pins here, but right now there's not gonna be anything because it's only from tailwind. Everything we posted from tailwind, we could search for something specifically by its Dido a category or all that. Or we can search by date too. But again, it's not going to show anything because we haven't posted anything yet with tailwind. But then you could easily, once you actually find a pin here, rescheduled pain, attitude, smart loop, or even find similar content, which again, it's great because it's gonna find related content to your niche so that you can repainting relevant content, keeping your boards up-to-date in your audience engaged. And then you could also use to when to Pin from Instagram. So if you connect to your Instagram account and we'll give you all the options with the captions of all of your Instagram photos. I'm not going to go ahead and do that because I've already enabled Pinterest to automatically post all of my Instagram posts is trade to that Instagram board that I've created. And if I didn't show that to you guys because I can't fully remember. The way you do is that you go to your profile and then edit profile and then under claim claiming your accounts, you can't let me move myself out of the way. You can claim your Instagram account here, and then it's going to give you an option to automatically enabled posting from your, your Instagram accounts straight to a specific board of your choice. And that's why we have created the similar Nali Instagram board. So it would go straight there and people know it's going to be Oliver Instagram posts. But going back to our tale when App, I actually want to schedule a post from a different account. So let's go back to publisher and then drafts. And I'm going to move myself out of the way here again. But now I want to show you guys how to post a comment from a different content creator. So there you go. Let's do this one. It's from that same from the blonde abroad, the same person and who I pin before about Brazil. And we, it's as simple as typing in the morning here. It's the ultimate guide to reel in a weekend. So I'm just gonna go ahead and type reserved travel and resumed travel destinations. And then again, I'm going to use interval. And I'm going to pin this one. I'm going to start on the 29th. And let's look at some of the times that it's being suggestions. So 9391027, I'm going to do 1027. So that for 939, the first pin of Pinterest day, I'm actually going to be creating an original piece of content. So let's do 102710. And again, I'm going to use the five days interval and then I'm going to click on set interval. And there you go. And again it's purple because it's still a secret board. But then I need to do is click on schedule and they go as scheduled. And you can see that it's being added here too. It's casual tab. You can also, if you're not ready, if you have the pin created by, you're not ready to schedule yet. You could create it and save it as a draft. And then you could come back here to tailwind and then add all of the description and hashtags and all that. So you could then schedule. And you can see which is great because tailwind RD adds all of the pins that are scheduled here. And it even shows you a little thumbnail so you can see what types of content you are scheduling. So yes, this is an overview of the tailwind. There are still a lot more features that it will get super boring for me to share all about this here. But you're welcome to leave any questions you have below in you. There's also tons of tutorials online about a win app. It's constantly updating too, and they're constantly offering new features, which is awesome. But I hope you guys liked this tutorial. I hope it was helpful. This again, is the best way that I found to not have to spend hours and hours every day on Pinterest to schedule our pins and actually be active on Pinterest every day. It's a gray, an organized way for you to know what types of content to your painting. And with that being said, let's go ahead and get to the next video. 45. Pinterest Analytics - What ACTUALLY Matters!: Now let's talk about Pinterest analytics and why is it important? So usually when we're talking about analytics, we're talking about data in anything that we can gather from our audience, from our pins. What is really working, what in what is not working based on what metric and propanol metrics. Let's first talk about vanity metrics. I've kind of hinted at this throughout the course already, but there are few numbers that I believe that are not that important. They are some somewhat important, yes. But these, in my opinion, and are not as important because they do directly reflect traffic to your website, which is while we want, that's what our end goal is. So when we are talking about monthly viewers, impressions or followers, these numbers usually account especially monthly viewers and impressions. They usually account for any pins that you have saved to your boards at all. So not only your original content, but any other pins from other content creators. So sometimes we've been really popular pins and you get all these viewers, all these impressions in. Sometimes you don't get any link. So you don't get, you barely get any traffic to your website. And that's, it's because these numbers actually reflect activity in all of your account, including all types of pins that you have. Pin including your own. And usually to these numbers are accounting for a period of time, probably the last 30 days, for example, with the monthly viewers. So a lot of times you'll have very successful pins for 31 days ago, like you had a really viral pane of your own. But then it's not actually reflected so much on that number in followers, in my opinion, are also little bit of a vanity metric because it doesn't necessarily talking about how successful you are bringing people to your website. Obviously, if you have a lot of followers, you do have a bigger audience. That will absolutely be senior pins. So that's great. That's one step closer to what we want. But a lot of people could have thousands of followers and they do just repeating. There are now really putting a lot of original content there. And then therefore, not a lot of people are going to your website and then reflecting on actual sales or subscribers or whatever your goal is. Not to mention, sometimes you can have 0 followers and still be successful on Pinterest. Because again, Pinterest will help you show your pins to an audience that is interested in that topic. And if you optimize your pins, well, you will be showing up to whoever typing those search terms that you're using, the keywords that you're using. And if you use Pinterest advertising, you don't need any followers to get visibility at all. So again, that's why this is entity mentioned in my opinion. So then what are metrics that actually matter? What's actually important, as you could imagine, are linked lakes and engagement. So link leaks, in my opinion, are the most important numbers that you are looking for because that means someone saw your pin from their home feeder from there following tab, they open it and they clicked on and they went to your website and they saw everything that you had to offer, whether it was your content or more about the product that you've pinned about. And engagement is also important, in my opinion, linked lists or more important obviously because that's the angle. Well, the angle is the next step after someone gets to you website, but that's what Pinterest would do for you, is actually get somewhat a website. So that's definitely a successful metric is linked lakes engagements also helpful because Pinterest really looks at engagement in order to determine your distribution. And you could get your pin in front of even more people, even people that don't follow you because of engagements. So with that being said, I'm actually going to show you guys three Pinterest analytics methods that we can use to gather as much information as we can. And then we can apply to future pins. See what's working, what's not, see how we can optimize and be even more successful on beaches and achieve our NGO. 46. Let Pinterest Tell You What You're Doing Right: The best way to know what you have been doing That's abroad. The most results with your Pinterest account is by using Pinterest analytics. And Pinterest has been updating this a lot. They've been really investing on giving really helpful data. So I'm super excited to go over this with you. In right now, we're using one of our clients accounts, so a few things are going to be covered or blurred. But I'm still gonna be able to show you everything that you need to know to apply to your own case. To get to this page right here, you just need to go to analytics and click on Overview. And I'm just going to start by going through this left one side menu right here because that's the filter. And then we're actually going to see the results. So just to cover everything on the left-hand side, you can see obviously the date range. So you can make sure that you're analyzing this specific date range that you want. It could be just the last 24 hours or less, seven days, 1421306090. Those are the quick ones that you just click. Or you can do your own custom date range. Click here, select the first day and last day. See the results. This can be very insightful. Not only a few had bigger sales. If you've had influencer collaborations or anything like that to maybe you can see certain spikes and understand better what performed a well or how much traffic that really brought into your account. Maybe want to repeat, maybe you want to do other sales. And it's very helpful to understand to maybe certain seasonality of pins. Maybe certain kinds of content perform really well during certain times of year, o at time of week or time of the month, and different from other types of content. So very important. I'm going to leave here as the last 60 days. And then if we keep going, you can also filter by content type. So right now it's for all but you could filter by just your organic pins or just your paid pins, the ones that you've chose to promote with Pinterest ads. If we keep scrolling down, there's also product group. And that is when you create your catalog. As you know, you can create product groups. So you could filter by specific product groups. You can also filter by claimed accounts. So right now you can see opens. You can also see depending on the domain, if you have several domains that you have cleaned, pins that are from those specific URLs. You can see the insights from specific ones. And if you have an older account and you had claimed when Pinterest offer that when they offer for you to claim your Etsy shop, your Instagram account, and YouTube channel. If you had claimed those, you can still see here on analytics the results for those specific accounts. So that's really helpful. And you can also filter by device. So you may start seeing that certain types of content performed better for users that are using mobile versus desktop or tablet. For example, idea pins tend to perform better on mobile, which has the majority of Pinterest users. So you definitely want to play with everything to really understand what works best for you and the type of content that you want to create. You can also filter by age, gender, and the source. So if it's your own pins, so fresh pins that you have created or pins that you have saved from other content creators and you save them your own boards. So that's the filter. Let's go back up. First of all, you can select by the format of your pinna, the pinna type. You could see the analytics for all pins, for just standard pins, for product pins, idea pins and video pins. So if you want specific information about that, it's gonna be everything below. It's gonna be the same, but the numbers is gonna be specific for these different types of bits. So very helpful. Next, you can see your overall performance. So the overall numbers based on this date range for the following metrics. Impressions, engagements, total audience and engaged audience. If there's any term that you don't know what it means, you can just hover over the little i information icon and it's going to pop up and you're going to see what our impressions, the number of times your pins were on-screen. So obviously they can really track people's eyeballs to see if someone actually saw them and paid attention to it. But if they face showed up to someone at any point, then it's the number of impressions that shows how well it's ranking as well, how relevant? Also engagement, for example, the total number of engagements on your pins. Including clicks and saves. If someone open, That's a click, that's an engagement. If someone saved that's engagement as well. Same thing with total audience and engage the audience. You can see all of the description to understand better. Next, you can see your best pins are your top boards. So which boards have been performing best overall, as well as your top pins, which pins have been performed best overall. But we, you can see that again below. So we're gonna keep going Next. They have this sneak peek up-conversion Insights, which is very new based on accounts that have the ability of people to actually purchase through Pinterest so they can track how many page visits you've had, how many checkout, but you do need to have it installed, the Pinterest tag and all that for that to be tracked. Next, we have the performance over time. So because you've selected the last two months, you're going to see the beginning of that two months and then the end. And you can see specific numbers as well. Then here you can select your metric. This is what I liked the most. You can select your metrics. So Impressions, we've already talked about before. The impressions are a little bit of a vanity metric. In my opinion. It doesn't really matter how many times someone saw your pin if they never clicked, if they never went to your websites. So you definitely want to be looking more for this bull spin clicks and those outbound clicks. But there's all of these other metrics as well. How many times people have saved? Because maybe they're planning future purchases, but they are not clicking it yet. So that's relevant as well. Engagement rate, all this and you can do many of them. Click on this little plus and do another one. So you can see the comparison. Maybe you had a lot of impressions, but let's do now pin clicks. So right here, for example, we can see it was a really good day. August 4th, we had a lot of pin clicks. Obviously, it usually does follow like pink clicks and impressions. That makes sense. People need to see in, in, in order to actually click on it. So you can have multiple metrics. And if you only have one, you can use the split. So for example, here, you can have impressions and then split by content-type. So organic doesn't do so well in terms of impressions, but paid and earned, the promoted Pins do really well. You can see that comparison or let's say format. So you have product pins are performing the best in terms of impressions. Then you have standard idea pins. Sometimes you have a spike here and video pins. So super, super helpful to have the ability to compare all of these metrics. And if we keep scrolling down, we can see our top product groups because we do have that catalog base. And then you can sort by outbound clicks or all of those metrics as well. And maybe you want to revamp your product groups. Maybe you want to create new ones based on the information that you're getting from these analytics. And less, if we keep scrolling down, we're going to have our top pins. This is one of my favorites because you can see in terms of graphics, why has it been working the best? Who really catch people's attention? You can see the exact pen. You can see obviously the title, the type, if it's organic or paid or both, because for you to actually promote a pen, they need to be a standard pen first and the total engagement, so you can really compare everything. So for example, the best-performing pin, it's just a lifestyle image. So maybe I want to be creating more of those lifestyle images and test out to see if those performed really well as well. The next best performing pin, it gives the price of the product. So maybe that's something that I wanted to start including more my pins. It shows a lifestyle as well as details about the product both. So definitely analyze the top pins and especially what they have in common for you to see what's resonating best with your audience. And last but not least, you can analyze your top boards. In my opinion, the top boards are not as important because most people are going to be seeing your pins on their home feed where everything is mixed together. But it's interesting to note in terms of interests in general, if you have organized your boards in a way that has to do with interests, for example, Europe travel destinations versus South America travel destinations. And your performance a lot better than I can give you insight to. That's maybe your audience wants to see more of that and you create more pins for Europe destinations. And last but not least, you can export all of this data. After you filter everything the way that you want it, you just click on Export. And Pinterest is going to give you the CSV file, so you can have that for your records. You can use it however you want if you want to develop new databases or anything like that. So I do hope you found this video helpful and if you have any questions, be sure to leave those in the Q&A below, and let's go ahead and get to the next video. 47. Google Analytics For Pinterest: Alright, in for a less method, we're actually going to be looking at Google Analytics and not everyone will have access to it because you need to have the Google code on your website to be able to track all this. So if you haven't done this yet, be sure to do that. And then after a while you'll be able to read all of the analytics from your website. Us, for example, we don't have a website, yeah, we just have our travel blog on YouTube. But I'm going to be showing you just a quick overview of how you can get insights from it using Actually one of some, there's all clients account just as a quick example. So after you log into Google Analytics, here's the homepage. And then you can see overall the number of users and sessions, bounce rates, which is determining if people are going to multiple pages or just just saying one page and then session duration. So how long people, when they get to your website, how long do they usually stay? And that's very useful and you should definitely look into that. Who improve anything on your website itself. But what I want to show you guys, it's mostly here, how do you acquire users? And that's when you're going to be able to see how many of you users are coming from Pinterest itself. So traffic channel, a lot of times Google actually put all of your Pinterest traffic referral. So it would be this third color over here, but we can go even deeper and click on referrals. And it would show as one of these options here for this account, they don't have any interests account linked to it. But it would show, for example, I'd say the lighter color here is what Pinterest would be. So you would see over a period of time, over the last seven days or you can go even further like 90 days or even other time ranges that you can customize the nineties present. But we can see we had a huge spike specifically from this referral traffic source. But it's great to see, especially over time, how well we're bringing people from interests treat your website and this is usually what you would find would be under your traffic channels and then referrals. And then another thing, and quickly show you guys, there's a lot of good information here on Google like user retention and active users and all that, which is great for you to optimize your, your website. But in terms of Pinterest, in how we can use this analytics improve our Pinterest account. I like looking at users by time of day. So when our users most active in your website, what I like to do is actually cross-referencing this time of day with what tailwind gives us to see what times their most engaged and at what times this should actually be pinning. So people who you know are interested in, in Ellison, your website and that type of content or that product, that business. If they are on Pinterest, they would see a European and most likely also go to your website so you can drive up your link clicks. And then also I like going down here and seeing what pages do your users visit that can actually help you figure out more content to create what pages of your website or people most interested in. I mean, obviously you most likely will be the homepage is the most visited because that's where you start, especially when you go organically. But if there are other pieces that are popular, you can see, for example, if it's a specific product or if it's a blog post and you only have maybe one pin directing to that blog post. You then know that it is a page that people would like to visit when they're on your website. So then you create more pins and more content around that pain. So that's super helpful. Again, there's a lot of other insights from Google Analytics, aching go deeper and you can look at tons of tutorials online too. But I just wanted to give you an overview and tell you how you can use it to actually improve your Pinterest account, increase your success. And I hope you guys like this video. I hope it was helpful. If you have any questions, be sure to leave those in the Q and a section of the course. And with that being said, let's go ahead and get to the next video. 48. Pinterest Advertising - What We'll Cover: Hello and welcome to the Pinterests advertising module of the course. In this section, I'll be covering all things Pinterest advertising. And in case you don't already know me. Hello, my name is Sumner Hobart. I'm Allie Hubbert's husband and I'll be walking you through step-by-step through the Pinterest advertising section, which is more of my specialty. And I'm very excited to share all my knowledge with you. And in this module specifically, we'll be covering what makes Pinterest advertising unique from other platforms like Google ads, Bing ads, Facebook advertising, and other forms of digital advertising. How Pinterest ads work in case you're a complete beginner. We have a lot of info to share here. So whether you're a complete beginner or already have some experience, I promise you you're going to learn something valuable here in this module. Hopefully many things valuable in this module. Peter's advertising and digital advertising terms defind, defining and creating your advertising goals, which are extremely important before actually spending a dollar on any form of advertising. What is the Pinterest conversion tag and how to install it on your website. Keyword match types explained long-tail keyword research and what long-tail keywords are, why they are so important for your campaigns, which they are setting up your overall campaign structure and my recommendation for the best way to structure your campaigns. How to set up profitable pins or pins that will ultimately generate profit to the best of their ability, which may be a little bit different from other pins that you've created, setting up your first campaign and ad groups, everything step-by-step. You actually walk through my own account and set up campaigns with you. And lastly, optimizing those campaigns for even more profit and better results. Very excited the Friday a little bit even more here intersection of course, will be creating more videos in the future. Really tied to dive into this, I hope you are as well. So without further ado, let's go ahead and get into the first video. 49. Why Is Pinterest Advertising Unique?: So what makes Pinterest advertising so unique and so advantageous? Well, there are many reasons, but I just want to cover four really important points about what makes Pinterest advertising different from other advertising platforms. And number one is inexpensive or relatively inexpensive. Why? Anytime there's a newer advertising platform which Pinterest is, you know, compared to how long Facebook ads and Instagram ads have been around, for how long Google advertising on YouTube ads have been around. The longer platform is around, right? The more and more people know about it, the more and more advertisers use the platform, and generally the more expensive that platform becomes because demand increases and when demand increases, generally price also increases. Well, even today, Pinterest advertising is still relatively new platform. It's not brand new completely, which is actually great in a lot of ways, but it's still is fairly new. There aren't a ton of advertisers using the platform yet, which means that a lot of your cost per clicks and ultimately your result can be very inexpensive and very, very profitable on Pinterest compared to other platforms, which is really exciting. I'm excited to kind of share that with you. Number two, compound results, Allard and kinda talked about this earlier on. But what's really interesting about Pinterest advertising specifically is essentially, and we'll go into detail actually in the next video about this and how this works. But you create a pin on Pinterest. And you can essentially quote unquote boost that pin. You can pay Pinterest to show that pin to more of its users and very specific users who are likely interested in, you know, whatever your advertising. And what happens is, you know, obviously a percentage of people who will ultimately click on this pin and ultimately reach the destination that you want to send them. But also a percentage of people who click on this pin will also save this pin, or maybe they don't click, they just save this to their own board, which is really great because what happens is the longer you advertise on Pinterest, the more saves you'll likely get on the pins that you're advertising. And guess what? If you ever turn off that advertising, you're still gonna get compound results in organic results because your pin has been saved in multiple boards. So all those places and all of those boards that your pin has been saved is going to get organic search results. Even if it's not a lot, it can be a little bit to, to quite a significant amount on. That's another really fantastic aspect about Pinterest advertising is that you can run campaigns, turn off those campaigns, and then still get organic results. Which is really awesome. I love Pinterest for a lot of reasons that this is one of those reasons. Number three is buying intent. Pinterest for as a social media platform has a higher num percentage of users who use the platform specifically with buying intent compared to any other social media platform. It's significantly more than Facebook, more than Google, than YouTube. In terms of the percentage of users who use the platform, specifically TBI, which is really incredible. And ultimately right, if we're ultimately trying to get sales, which I think most of us are, then this is a fantastic platform for you and really unique in that regard. And a number four, again, this is for of many is detailed targeting. So if you have any familiarity with Facebook ads or Google ads, and even if you don't, that's totally fine. Uh, those of you who do you know that with Facebook ads, you can target a very specific interests, demographic information, et cetera. And with Google ads, you can target specific keywords, where with Pinterest you can actually do both. You can target both specific keywords which we'll talk about in depth as well specific interests case you can actually target both keywords and interests. Again, it's kind of this mesh of a social media platform and a search engine, which makes for a really interesting and really effective advertising platform. And again, this may seem a little bit overwhelming, but just kinda want to lay the groundwork for why Pinterest advertising is so unique in case you are newer to the platform. Very excited to dive in and share some of my secrets with you. And without further ado, let's go ahead and get into the next video. 50. How Do Pinterest Ads Work?: Pinterest advertising. So what exactly is Petrus advertising? What does it look like? Of course, we're going to be unpacking this wreck the entire module. But just to give you an overview, to hopefully clarify and make sense of Pinterest advertising. Essentially, what you do with Pinterest advertising is you'll create a pin just like you normally would. And then what you can do is essentially tell Pinterest, hey, Pinterest, I want to show this pin and I'm willing to pay to show this pen to even more people with specific interests, demographics, keywords, et cetera. Ok, so what you do is you create a pen and then you pay Pinterest to promote that pin. So petrous advertising is also known as Pinterest promoted Pins. Again, that's a lot of PDEs, but Pinterest promoted Pins savings, Pinterest advertising and the petrous advertising is likely going to be evolving over time. And of course, we'll be updating the course accordingly. So it may include more than just promoted pins, but for right now, you create a pin pay Pinterest to promote that pin to a very specific audience. And what they do is you have to pin, it leads to a certain destination in this case, in this example, we have, let's say canoe paddles by REI, they create a pin, they promote the pin on Pinterest, someone sees the pen in their feed. A Pinterest user sees the end of their feet. They think, oh, this is interesting. They click and ultimately sends them to the destination. And in this case, right, let's say that REI is trying to ultimately sell canoe paddles. So this would lead maybe to their website for people to buy canoe paddles. Ultimately, you can use this to, if you want to, people to download and buy your eBooks, to grow your email subscriber list to drive traffic to your blog site or whatever it might be. There's a lot of different objectives and we're gonna talk more about that. But this example, very simple. You create a pin, that pin leads to a certain destination, then you pay Pinterest in order to show your pen to a very specific audience. That audience will see your pin, a percentage of them will click and then it proceeds to them will ultimately take an action that's valuable, whether that's buying, becoming an email subscriber, downloading your e-book, whatever that might be, okay, reading your article. So there's lot of different objectives that will kinda dive in and unpack later on. But that's just kind of an overview of how it works. And you may be thinking, okay, Sumner, I get the premise. What do you mean by targeting like, what does that kind of look like or, or how does that work? Okay, so as I said before in the previous video, you have a lot of different metrics that you can target. And so one metric you can target is category and subcategory on Pinterest. So when a Pinterest user creates their account, they have to specify to Pinterest what they're interested in. And then also as they continue to use Pinterest, more and more Pinterest analyses and it is a really good job analyzing their interests. And essentially, what we can do is we can show our advertisement writer are promoted pin specifically to people that are interested in certain categories and subcategories. So in this case, I'm REI, maybe I want to target people who are interested in the outdoor category. Aside from category, what we can also do is target specific keywords. So these are both separate. You can do what you can do, the other you could do both. Okay? How this works? Very simple. Someone goes into Pinterest, they log into Pinterest, they go to their account, they type in a term, let's say canoe, paddle. We can tell Pinterest, hey pinterest, when someone types in a canoe paddle, we want our pin to be eligible to show up for that search query. And I'm gonna explain what search queries and all these other terms later on, so don't feel confused, but someone types in a term into the pinterest search bar, let's say canoe, paddle. We tell Pinterest we want to show up. They type it in, our pin shows up. They're scrolling through, they see it, they're interested, they click and then ultimately hopefully take an action that we want them to take after clicking on our pin, right? Very simple. They type in a keyword, they see are promoted pins, they click, and it goes that way so you can target keywords that you target categories I'm and then lastly, kinda mainly, you can also target by age, gender and language and I'm sorry, I'm covering up here, but also geographic location. Ok, so the specify certain age groups that you want to target obviously on gender, if you want to really hone in on one specific gender, if your product or whatever you're trying to advertise is gender-specific language. Obviously, you know, Pinterest is kinda born and it's the biggest here in the United States, but it's fast growing all around the world, especially in Europe at the moment. So you can target a wide variety of other languages, even if you're targeting within the United States, you can target very specific languages. And then along with that also geographic location, there's other targeting that we'll dive into. And like I said, a Pinterest advertising platform continues to evolve. Things are likely to change and there's going to likely be other ways that you can target. But for right now, these are some of the most important. So we have different kind of demographic information, interests, as well as keywords that you can target. You create a pen, tell Pinterest, hey, I want to show this pin and I'm willing to pay for this bit to be shown to a very specific audience. You're pin is shown. You know, if people are interested in like your pin, which I'll show you how to create a pin that people are interested in. Percentual click and ultimately taken action and which will get you results. So you pay and ultimately should see a return on your investment. And we'll talk all about that. But hopefully this makes sense. And of course, if you have any questions about this video or any future topics that we cover. These are let me know in the comments below, but I'll be doing a lot of work, kinda laying the groundwork before we actually dive in to the advertising campaign manager account. So there's gonna be a lot of videos before I actually get into Pinterest advertising. So just the actual Pinterest advertising account, I should say. So just keep that in mind and there's gonna be a lot of videos before that. But you'll understand why I'm trying to lay the groundwork as best as possible. And like I said, though, if you do have any questions, let me know. And without further ado, let's go ahead and get into the next video. 51. Digital Advertising Terms Simplified: If you're new to Pinterest advertising, digital marketing and digital advertising in general, there are some terms and some language that you need to understand that trips a lot of people up because it can seem very, very confusing, very complicated, but it really isn't. So we're gonna go ahead and cover some of the most common terms used, both in Pinterest advertising as well as digital advertising overall. So this won't just help you with Pinterest ads, but also if you plan to advertise anywhere else on line, this is going to be helpful for you and hopefully make sense of some confusing terms you may have heard of before. So number one, this is all the terms that we're going to cover, including PBC, budget, max spits, impressions, CPC conversions, CPA and CTR. So a lot of Cs, p's and t's. And we're gonna go ahead and get into all of these terms now and hopefully simplify and demystified for you. So number one is PPC. Ppc stands for pay per click, OK, and this represents some PVC is a platform, okay? Pinterest is an example of a PPC platform. Bing is an example of a PPC platform. Youtube and Google are also examples of PPC or pay-per-click platforms. This is essentially where you pay every time someone clicks on your ad. Okay, so that's really kinda simplifying it. A PVC or of different platforms. Amazon is another example of a PVC platform. You pay every time someone clicks on your ad. And that's kinda how you ultimately kinda spend through your budget with these types of platforms, okay? So PVC pay-per-click, budget. Budget is the maximum amount of money that you're willing to spend per period, okay? This could be the maximum amount you're willing to spend every day. You can say, hey Pinterest, I'm only willing to spend $10 a day on my advertising. $5 a day, $20 a day, a $100 a day. Depends on obviously your objectives. So you'll have different budget. So it could be daily budgets, your monthly budgets, your total campaign budget. You could tell Pinterest, hey, I only want to spend a $100 on this campaign period. And once I spent a $100, I want it to turn off, okay, so it's just the maximum amount you're willing to spend total kinda per period. So that's budget. Now there's bid, specifically maximum bid, okay, so Pinterest advertising and these other PVC platforms, like I said, Google, Bing, Amazon, YouTube, work on what's called a bidding system. Alright? Remember, you pay every time someone clicks on your ad, okay? And what happens is, you know, you have your pin, you want to promote that pin to a very specific audience. Well, guess what? There's a lot of other people that also want to promote to the same audience that you do. You're competing with other people, whether you know it or not, or other advertisers, whether you know it or not. Ok, so the more competitive a certain keyword might be, or a certain target demographic or target audience might be, the higher your costs may be to basically reach and get those people to click on your ads because there's more people competing for those. Again, keywords, interests, et cetera. Okay? The more competitive, the more expensive, the less competitive, the less expensive. Okay, so again, Pinterest works on a bidding system. There are multiple advertising, your advertisers, yourself included. Who are all bidding and all I'm trying to reach a similar type of audience. And again, the more competitive, the more expensive, the less competitive, generally, the less expensive your results are. And specifically, what a maximum bit is. It's the maximum amount you're willing to spend per click. So budget is the maximum amount you're willing to spend per period, right? So per, you know, total per day, per campaign, lifetime per month, whatever it is, that's Budget. Bid is the maximum amount you're willing to spend per click. Okay, so remember, you're competing against other advertisers to try to reach a specific audience. And the more that you're willing to spend, the more likely you are to get more views and more impressions, more clicks on your ad and more results. But at the same time, the more you're willing to spend, the more that you likely will spend. So your costs will be higher, but also your results will be higher with the higher your bid is and the lower your max bit is, is. Usually the less reach, fewer clicks you will get. But it could be potentially more profitable, but you also get more results overall. So, so part of on Pinterest advertising and advertising on other PPC platforms is trying to find that sweet spot, kinda that equilibrium between, you know, I want to spend enough to get, you know, some good results and get some good traction, clicks, views, sales, downloads, whatever that might be, right? All those metrics. But I also want to be profitable, right? I don't just want to waste my money and spend it. So you're kind of at that point of trying to be profitable, but also trying to drive some substantial results, which we'll talk about more later. I get this might be the most confusing thing. Here are the most confusing term of, of the section. But again, we're going to be diving into all of this in more detail in future videos. So be sure to keep watching. It would likely make more sense. And of course, if you have questions, let me know. But again, maximum bid as a maximum amount you're willing to spend per-click, the higher you're willing to spend, the more likely that you're going to win the bid, right? You're, you're going to outbid, win against all, everyone else who you're competing with and get more clicks and views and all of that. But at the same time it's gonna be more expensive. So in the last, you know, other people might bid or other advertisers, I should say, maybe more than you do and they get more clicks and sales, but it may be unprofitable for them and more profitable for you. So it's kind of finding that balance. And we'll talk more about that absent very specific strategies about this that I think you're gonna find really interesting that work not just on Pinterest, but on other PVC platforms as well, then really tied to share with you in future videos. Ok, so that's max bids impressions. This is something that trips up a lot of people. So I wanna make this very clear. It's really simple. Impressions are the number of times your ad is seen. People think that impressions is the number of time. Add the number of people who see your ad. It's not the case, is the number of times your ad is seen. So for example, let's say that your ad, your Pinterest that has 100 thousand impressions. What does that mean? That means that your ad was seen 11000 times. It does not mean that a 1000 people saw your ad because think about it this way. There could be, you know, this is not likely the case, but this could happen in, in theory, there could be one person on Pinterest that viewed your AD 1000 times. So you reached one person, but your impressions are 10000, C1. So that's just going to put it in perspective. That's not likely the case, but I just want to kind of use that as an example. Impressions are the number of times you're at a scene. And reach is the number of people your ad on it ultimately reaches, right? So reach is how many people actually you reach with your ad and impressions are the number of times your ad is seen. Another, just a way to explain impressions is you go to YouTube, right? And now any YouTube video you can see the number of views. Views are not the number of people, it's the number of views. Another word for that is impressions. So that's the best way I can describe it. Look at any YouTube video, the number of views, that's how many impressions that video received. Same idea here with Pinterest advertising impressions, the number time you're at the scene thing I made abundantly clear, but of course, if you have questions, let me know. So that's impressions. Next is CBC, which is also known as cost per click, OK, PPC. And then there's CPC. Ppc is pay-per-click advertising. It's an advertising model, it's an advertising platform. So Pinterest is a PPC platform. Cpc, it's not a platform, it's just the cost per click. It's how much it actually cost you to acquire a clip. Cost-per-click, really straightforward. So just kinda reiterate your advertising on the Pinterest PPC platform. Okay, and you've set a max bid. Let's say you're targeting a specific keyword and you tell Pinterest, hey, Pinterest, I only want to spend a maximum of $0.15 per-click. That's my maximum bid. So my max bid is $0.15. And you go back and do your report and that you see that your CPC or your cost-per-click is actually $0.12. That means you're willing to spend $0.15. But when you actually start running your advertising, you find out that you're actually spending 12, you're going to $0.12 a click, which is really great because it's less than what you even bid, which, which can oftentimes happen. So sometimes when you bid $0.15 or whatever the amount is, $0.$70. Whenever you've been a certain amount, you can expect to know to likely reach that amount. But sometimes you can actually get a cost-per-click can be lower than your max bid. So I hope that makes sense, right? Max bid is what you're willing to spend. Cost per click or CPC is what you actually spent. Okay, that's the best way to, again, on a lot of the letters are similar. It can be confusing, but hopefully this kind of simplifies it. Next, we have conversion. A lot of times when people think of conversion, they pick up something religious. And in this case, that is not necessarily the case. A conversion is simply a valuable action, okay? So when someone clicks on your ad, they are taken to a specific place, right? That could be your website, that can be an Amazon or ETC. Listening. That could be a landing page, whatever it might be, right? Someone clicks on your ad and they're taking somewhere that you direct them, right? What actions you want them to take? Do you want them to buy your product on your Shopify site or on your Amazon or Etsy storefront, right? Do you want them to download an e-book? Do you want them to subscribe to your newsletter? What do you want them to do? And whatever you want them to do, right? What is ultimately valuable that you that is a conversion, okay? So when someone bought, purchases, that's a conversion. When somebody downloads an e-book and that's what you want, that's a conversion. So a conversion is simply really simple. It's any valuable action that someone takes on your wherever it is, right on your website or, or if you have your advertising for a client, their website or another kind of landing page or something like that. Just a valuable action. And a couple of examples just kinda again, then I say before two of the most common, specifically Pinterest advertising our sail, right? Someone buys on your website, that's conversion. That's a valuable action. So when cliques and men, They percentage of people actually convert, meaning actually purchased your product. And then another common conversion example with Pinterest is subscribers, right? You want to grow your email list. So when someone actually opposite to your email list from your Pinterest advertising, that's also a conversion, specifically a subscriber conversion. Again, it's any valuable action that you want someone to take after clicking on your ad. And then lastly, we have CPA cost per acquisition. Also, I've heard some advertisers refer to this as cost per action, which are kind of the same way. So think of acquisition is a very fancy word. I don't know why they use this there over complicating it. But acquisition you can think of, you know, acquire, right when you acquire something. So I can learn it reached down in this table and I could acquire something. So I just required this little lump, this baggy here. So, so cost per acquisition is the cost it takes to acquire something, something of value. So acquisition again is a, is another word for conversion. Basically it's a valuable action, right? Acquisition action. So, so cost per acquisition. This is how much it costs you, for example, to make one purchase. This is the cost it takes to get one email subscriber. The cost to get another e-mail download, to get someone to download your e-book, I should say. So cost per acquisition is just how much it costs you to acquire. So you have cost-per-click. That's how much it cost you to get a click. Cost per acquisition is how much it cost you to get a valuable action, meaning to get a purchase, to get an email subscriber, to get an ebook download or whatever it might be. So cost per acquisition versus cost-per-click. Cost-per-click is just cost-per-click cost requisition is can be cost per sale, cost per subscriber, cost per whatever. Fill in the blank acquisition. You kinda trade those, those words and it's whatever is valuable specifically to your business and your business objectives, which is actually what we're going to be covering in the next video, which I'm really excited about, very, very important. So I'm hopefully this kinda demystified and clarified somebody. Seemingly confusing terms that are not just used for Pinterest advertising, but are also used for digital advertising overall. So this is going to help you in all of your online marketing and online advertising efforts. And of course, if you have any questions, let me know in the Q and a section. And without further ado, let's go ahead and get into the next video. 52. IMPORTANT - Do This Before EVER Advertising!: When advertising on Pinterest, as well as doing just about anything else in life, you need to have a very specific goal in mind. So a few common goals include maybe you want to increase purchases for a specific product, for your website or for your Etsy, Amazon, eBay site, whatever it might be, right? Maybe you want to grow your email subscriber list. You want to get more e-book downloads on whatever it might be, right? You need to really understand what is your goal with Pinterest advertising. So go ahead, pause the video right now, write down on a piece of paper what your goal is with Pinterest advertising. Okay? Once you have a goal written down, the second step, and it's just as important as the first, is to know what your goal is worth in monetary value. So what is your goal, number one and number two, what is your goal worth in monetary value? Because again, we're gonna be spending physical money on Pinterest advertising. So we should see a monetary return from our efforts. And I'll kind of show you an example of how to maybe break that down that you may not have been aware of. So let's say our goal, our product sales. We wanna use Pinterest advertising to drive product sales for a specific product or line of products or whatever it might be, right? Which is the case for many of you watching this right now. So let's say we go back into our Pinterest analytics or Google Analytics. If we have Shopify, maybe we use that or whatever our site is. We go back and we see that every time we get a 100 clicks to our website or to a specific page, we generate ten sales, okay, so a 100 clicks on average, results in ten sales, okay? And then those ten sales results in $70 worth of profit, okay? Again, this is just an example and this is something that you can actually do as well. And maybe you want to build it out a little bit more, but this is, can be very effective. So you see every time you get a 100 clicks to specific part of your website, you know, maybe you were product page, you end up generating ten sales again on average. And there's ten sales generate on average $70 worth of profit. Okay, so let's put that into Pinterest perspective. So another way of writing this would be 100 clicks on average equals ten sales, which equals $70 worth of profit. Okay, we've already written that out and establish that. So that means that we generate $70 in profit for every 100 clicks. So that's $0.70 of profit on average every time someone clicks to that specific product page or wherever on our website. Ok, so it's $0.70 in profit per-click. So when advertising on Pinterest, remember, interests is a PPC, a pay per click platform. So every time that we pay per click, we wanna make sure that that amount is less than $0.70. Because think about it. If we spend $0.70 on Pinterest ads, there's a good likelihood that we'll make back $0.70 in profit based on historic data, which means we spend $0.70, we make $0.70. And so that means we ultimately end up with $0 because we spent the exact same amount that we made back. Another example, if we spend $1 per click, but we only make $0.70 in profit per-click will think, guess what? We're losing money and we're losing $0.30 every time someone clicks because we're spending a dollar, but we're only making $0.70 in profit, which means we're actually losing money. So your goal is, so you can kind of use this formula and very basic and it's a really good way to get started. Again. Ultimately, you will adjust accordingly as time goes on as, as you collect more data. But in terms of getting to a starting point and really knowing what your goal is worth. And this is a really good, kinda, really great place to get started that a lot of people aren't aware of it is really not that difficult. And of course, if you want to get more complex with your formulas, you can absolutely do that as well. And I would encourage you if you're able to and you enjoy that like I deal with. So when we go to advertise on Pinterest is remember our goal is product sales and we have all this data. We know that our maximum bid, right? The maximum amount we are willing to spend per click needs to be less than $0.70, because 70, we make $0.70 per-click. So we want to spend less than what we make. So we want to set our maximum bid something less than $0.70. Again, the closer to, let's say $0.10, you may get a few sales and it may be very profitable, but it may take a long time and maybe not that frequent were the closer to $0.70 that you may get on and that you might bid. Maybe you get more sales, just a little bit less profitable sales again, it's kind of finding that sweet spot. We'll talk more about this later, but really it's ultimately based on your goals. So, but at the end of the day, you know that you'll likely need to spend less than $0.70 per-click in order to generate sales profitably with Pinterest advertising again, after this video, which is going to end right now, a paper if you haven't already. Number one, what is your goal with Pinterest advertising? And by the way, you can have multiple goals. So write those down if you want to grow your email list and get direct, more, more product sales directly, those can both be goals, right? Those both down and then separately calculate what are each of those goals worth in monetary value, right? Specifically can look at what are they worth, per-click and write that down. And once you do that, we'll go ahead and head into the next video. Very important steps. So please make sure that you do that without further ado. We'll go ahead and get into the next video. 53. Pinterest Tag - Tracking Your Results: In this lesson, I'm going to cover Pinterest tags. You may have heard about them before and wonder what exactly they do. They may have seemed a little bit overwhelming, confusing. They really aren't. It's really, really quite simple. And what did Pinterest tag is? It's a snippet or a piece of code that you install on your website that will ultimately track actions that people take on your website. Okay, so again, it's a piece of code. You put it into your website, whether you have Shopify, Woo Commerce, WordPress site or whatever else it might be you install on your website. And then Pinterest begins collecting data about what people do as they interact with your website and why this is important specifically with Pinterest advertising or two really important things. So number one is on Pinterest tags allow you to view and to analyze your campaign performance. Okay, so what do I mean by campaign performance? Basically, Pinterest tags allow you to see that you've spent X amount of dollars on Pinterest ads and that resulted in a certain number of results or certain amount of income. If your if your goal is product sales or email subscribers or whatever it might be. Okay, so basically you can say, Okay, I spent a $100 and Pinterest stats. What did that a $100 resulting in. And if you're trying to rob product sales, didn't want to know, okay, I spent a $100. How many sales that I make from Pinterest advertising specifically. Another example could be I spent a $100 on Pinterest ads. You know how many email subscribers that I get, the only way to actually track those results again, your campaign performance is using Pinterest tags. If you don't use Pinterest tagging, then you will never know, okay, you won't know. So petrous tags are very important. If you have, like I said, Woo Commerce, Shopify, Wordpress, site or, or anything else right now you may have an Amazon listing, right? Or an Etsy listing, or you may be an e-commerce seller and you don't have access, you're not able to install Pinterest tags onto your site. If that is the case, you can still use Pinterest advertising and set up some highly profitable campaigns. And we'll walk through these campaigns in future videos. Because I myself am actually heavy on Amazon. Seller would make quite a bit on Amazon and we use Pinterest adds heavily for Amazon products and were not able to use conversion tracking and we're still able to get results. But conversion tracking makes it much easier to scale campaigns, much easier and better to see your results of. Ultimately, I spent this much money on advertising. How much profit or hmm, how many goals that I end up making from that amount, those bet. Pretty simple. That's campaign performance, one of the most important. And then number two, it's really important with Pinterest tags is that you can actually build an audience on Pinterest. So basically how this works is you install the Pinterest tag on your website that collects data on people who visit your website and guess what, you can actually then find those same people that visit your website or certain actions on your website. So maybe you want to re-target everyone who visit a certain page on your website and everyone who bought a certain product on your website. Everyone who read a certain blog on your website or whatever it might be, you want to find those people and target them with an ad on Pinterest, you can do that, but only if you have the Pinterest tag installed on your own website. So number one, you get ultimately track your results. Number two is it helps you build an audience on Pinterest again, which can be advantageous depending on your goals. But very important if you have a website that you're able to do this, I recommend it. And but at the same time, if you don't, like I said, if you have an Etsy site or a Amazon listing that you're promoting or whatever it might be and you, you don't have the ability to use this. You can still get really great results with Pinterest advertising, which we'll talk about later. But let's just assume that you do. What you'll do is again, as covered before, you'll need a business Pinterest account which had already been covered in previous videos. So go ahead and do that. Now if you haven't already get a pitcher's misses account, once you do so, go over to the advertising section, click on conversions. So just ads go to conversions. Ok. Step number two is you should see this right here on the screen. It says keep tracking conversions, measure campaign performance, et cetera. Click on the red install the Tag button. Okay, that's going to allow you to install the Pinterest tag, okay? And then there's three different ways that you can install the tags are number one is Pinterest has certain partner integrations and this will continue to grow with time. And I'll show you a kind of a shortlist here. So if you have one of these sites again, Woo Commerce, Shopify, WordPress, I know that a lot of students here have those sites. If you do, then you can use the partner integration and that may be a little bit easier for you. And the easiest way to ultimately install the attack number two is you can manually tag to the website yourself, which you may have to do. It really shouldn't be that difficult. And Pinterest is going to walk you through step-by-step of how to do that depending on your site. And then number three, if you do have a developer for your website, this would actually be the easiest thing. You just go ahead and email instructions to the developer, had them take care of it, which would be very easy for them to do. Take them a minute, two minutes to do tops, I'm really not that difficult. So if you have developer, go ahead and email, that's the kind of final option there. If not, what I'd recommend doing is checking to see if your site is a Pinterest partner and you're able to integrate using a partner software. So again, if you have a Google Tag Manager account, if you have shop phi, WordPress, Woo Commerce, magenta, big commerce, all of these different sites, right, that you see here and you can see it on your end as well. And this list will likely even increase as time goes on. Then I recommend going through this as this will likely be the easier option of choosing kind of partner software to integrate with. So you can look through that. If not, if you don't have a developer, if you don't see your website on that list, that partner integrations, then you'll have to install it yourself. Which again, is not that scary, is not that difficult to do even if you don't have a lot of technical experience. And what you'll do is go ahead and click on that to manually install Tag yourself. And Pinterest will literally walk you through step-by-step. Again, this we'll change every single time depending on the website. So if there's enough people of you watching this, and let's say there's enough people that have a certain type of website and they would like me to walk you through step by step for that website, let me know if I get enough people that really wanna see for a specific website, I can create a video specifically about that. But again, each website is going to be a little bit different. So if I show you for one website, everyone else is going to be wondering and then I have to literally 1000 video. So I'm gonna get this should be simple enough. If you have any questions, let me know I'm here to kind of help you, but it should be fairly straightforward kinda step-by-step. Patrons will tell you exactly where to go. You need some basic base code, event code. It's a lot of just copying and pasting really depending on your site. But of course, if you need any additional help, let me know. Again. Getting so to get the conversion tag, as long as you have a Pinterest business account that will give you the tag for free. It's kind of like it's included. So you wanna make sure that you utilize it. If you can't, go ahead and find it, install it on your website. Once you install it, then that's great your setup and you're ready to go to begin analyzing your campaign performance, as well as if you would like to actually build an audience to target later on, Pinterest as well. So really important if you're able to, but even if you're not a keep washing through because I think I'm gonna have some strategies here that are gonna be very effective for you even if you're not able to install the code like I haven't been for some of my businesses. So without further ado, let's go ahead and get into the next video. 54. The RIGHT Pinterest Ad Campaign Structure: In this video, I'm going to show you how to set up your Pinterest advertising campaigns correctly. Now keep in mind in future videos, I'll be walking through with you step-by-step in my own Pinterest advertising account had actually set up from scratch. You're first your next Kynars advertising campaigns. But this, the following kind of diagrams and graphs and I'm gonna show you, are going to kinda help give you an overview and something to reference back to helpfully make things a little bit better organized. So without further ado, let's go ahead and get into it. So first, the way that Pinterest advertising is set up, and this is similar also with Facebook ads, with Google ads, with Amazon, PPC advertising and other digital advertising platforms is kinda have three main groups, okay? You have your campaign, your ad group level, and then your ad levels. So you have kind of three different levels. Campaign ad group, add, okay? And basically what these kind of mean, right? Is your campaign, you're selecting your objective. Do you want to drive traffic conversions? Do you want to get views right on there multiple different objectives. I'm going to show you which objectives to choose and all of that, which is pretty straightforward. But that's kinda your campaign level, does your overall kinda top level. Then next we get into the targeting, which is your ad group. This is where we select specific keywords, interests, language, gender, your bid, all of that, all of the targeting side of things. And then lastly, we have your ad section, which is going to be your creatives, okay? This is what your audience is ultimately going to C, Okay, so we have kind of a campaign, the overview with the objective, the ad group. This is, we're gonna select kinda who is going to ultimately see our ads are pins that we're promoting. And then lastly is the actual ad itself. Okay, so that's just kind of the overview. But again, it'll make more sense once we actually go through and future videos. And then in terms of setting up your campaigns, this is my personal strategy, is the best strategy that I have found yet. And if anything changes, of course, I'll be making update videos in the future. However, with every kind of Pinterest advertising effort, you want to set up two separate campaigns. And by the way, you can have more than two campaigns. This is just kind of the base or the essence, or the overall structure that you consider that you follow. Whether you just set up to campaigns or multiple. You wanna kinda start off with just these two campaigns, just to begin, okay? So the two campaigns are gonna be your keyword campaign and your interests campaign. Okay? And like I said, get up multiple of these type of campaigns, but these are the kind of the two essential campaigns. So for your keyword campaign, it's going to be really, really simple setup. So you're gonna have your campaign, right? Pretty straightforward here, I've set that up your, your objective, ok, then you're gonna have one ad group. And then that one ad group will have two different pins, okay? Because when you set up your Pinterest advertising CAM, any campaign, you have the ability to select more than one pin, okay, what a lot of advertisers do who don't really know any better and just kind of playing around themselves will choose only one pin to promote. Where what happens is when he choose to pincer promote. One pin may perform better and get better results than the other and you would have no idea which one would perform better. So generally, whenever I running any kind of Pinterest advertising campaign, I always like to utilize usually two pins. If I have a really large budget that maybe I'll use more. However, even if you have a large budget or smaller budget, I recommend kinda sticking with two. So you can clearly see which of the two are winners when he started adding in too many pins or too many ad groups, for example, to a single campaign. And you don't have enough budget, it's going to be difficult to really identify which is the winner because there's not gonna be enough data collected. However, even with smaller budgets, I can kinda start off with two and within basically a kinda run for one month to two months. Look back at your analytics, which I'll show you how to do as well in future videos and see which pin perform better. And then move forward kinda with that pen and then maybe switch out the pin that didn't perform as well and test a new one. So you kinda, you know, you're testing pin a, pin B, let's say pin B performs better, gets more, ultimately generates more sales or whatever your objective is. Great. We kinda turn off pin a, we'd get rid of it. And then we put in a new pin for pin a and then kinda test again and do that every 30 days to 60 days. Okay, so that's your keyword campaign campaign. You gotta have one ad group and then two pins for the ad group. And I'll show you how to do all this later. Just something to keep in mind and reference. All right, and you give it a little bit more of a specific example. You see the campaign right here. We're gonna put in our keywords in the ad group section. Ok, so with Pinterest advertising, you have the ability and the ad group section to target both keywords and interests. Okay, I recommended this is why we have to separate campaigns. One campaign, this keyword campaign. We're going to target our keywords and no interests. And our other campaign we're going to target interests, but no keywords, okay? Because and the reason for that is what I have found based on my own experience and I used to run all this together, keywords, interests together in one ad group in one campaign is I found that interests on Pinterest attended generate a lot more of, you know, sales impressions, clicks, data. It gets a lot more kind of results faster and in a lot more will eat up more of your budget. Where with your keywords, I found that that tends to be at least right now for lot of Nietzsche's that I'm kinda advertising in tend to be a little bit less. Results can be very, very profitable. But because of that, right? Maybe for your keyword campaign, you're willing to spend, for example, 2030, $0.50 cents a click where you're only willing to spend, let's say $0.11 a click for your interests. If everything was mashed together, you can't separate that out. You can't say, Hey Pinterest, I want my keywords to spend, you know, I'm just making this up $0.50 a click where my interest I'm on $0.11 a click, it's going to just set, you're gonna kinda select one bid. It's gonna apply to everything. So that's why we're separating things out is forbid control. Because usually I have a higher bid for my keyword campaign then from my interests. Because with keywords, you're able to target, basically someone goes on the Pinterest, they type in very, very specific keywords and you get your pin to show up right in front of them. And these are people with high purchase intent, you know, or whatever intent that you have for your objective, searching for keywords actively on Pinterest, boom, that's really, really powerful and I'm willing to spend more usually because. I'm able to get even better ROI from them. So that's why I'm willing to spend more where with my interests. Still a really great targeting technique. That's where the bulk of my spend usually goes. However, with interests, a lot of this is algorithmic, which means that Pinterest looks at kinda topics and interests that this particular user and then serves added to them. For example, let's say I'm selling, you know, some kind of baby products. Like, let's say it's like baby formula. I'm just making this up. Well, maybe the Pinterest users already bought baby formula and they're not really interested right now and then, but they're still interested in the category. There's an interested right now where if they were target, if you were targeting keywords, they're obviously interested right now because they're searching right now, that makes sense. So with keywords, you're able to kind of and get your pin in front of the user right when they need it, where with interests it can still happen and you still do. But you're also getting in front of people that maybe it's not the best timing for them at that specific moment. And because of that, I like to have usually a little bit lower bids to start off with. So again, keywords, little bit higher bids, interests, a little bit lower bids. And that's the reason for doing this. And they just kind of final example, just kinda really clarify, apologize. I know I'm kind of covering up this over on the right-hand side. But we have your, your keyword campaign. Then let's say for your keywords, you know, example could be, you know, pacifier, baby, pacifier, baby products, whatever it might be, right, just your long list of keywords. All those keywords are gonna go right here in this ad group. There's just one random example of a keyword. And then we have our two pins. Let's just say one of her Pins has a white background and the other one that I'm covering up here, maybe it's a lifestyle image with, you know, kind of like a lifestyle background of your baby using your product or whatever it might be. And those are just for whatever reason, those are the two pins that were deciding to test. Okay, so there's kind of a more realistic example. But hopefully it helps in yet, like I said, what I'm covering up right now that says lifestyle. So it's white background versus the kind of lifestyle image or video of it you're using for your pin that you're promoting. Ok, so hopefully that makes sense. You have questions, let me know, but hopefully that's pretty straightforward for the keywords. And then now that we kind of understand the keyword campaign, it's gonna be kinda fairly similar with the interest campaign with a little difference, okay? With the keyword campaign, we had one campaign, one ad group, and then two ads with the interests campaign, you will have multiple ad groups, which means you can have just one ad group or 510 different ad groups or even more potentially. And how it works is you'll have your campaign, your interests campaign. Next, you'll have multiple ad groups, like you see here. In this case, we have two ad groups. We have ad group a and group B, OK? Each ad group is going to be a different interest. Okay, so, and I'll give you an example in the next slide. And then each ad group is going to have pin a and pin B. Okay? Now this doesn't mean that we have four different pins. This means we have two different pins that are being used in each ad group. Ok? So for example, pin a is going to be used for ad group a and pin eight is going to be used for Add Ruby. Can a is going to be used for ad group C and so on for however many groups that you have. So it's one pen you don't, you don't create a bunch of different pins, is still two pins. And those two pins are being used in each ad group, okay, again, still testing to see which Qin is going to perform better. And by the way, these two pin a, pin B, these are the same plan a and plan B. It can kind of see here for our keyword campaign. So these are just two pins that you create really simple. There's being used in multiple places. Ok. I know it can kind of see a little bit complicated, which is why I want to create this diagram should have campaign. You have, in this case to add routes and you just get kinda get started. They're pretty straightforward and each ad group is going to be a different interests. And in each of those ad groups is going to have two different pins that your AB testing. To give a little bit more of an example. Here we go. I'll be at the campaign with interest a and an interest BY. Those are two different ad groups. And let's say for r interest group number one, we're targeting the diaper interests. So everyone on Pinterest, on Pinterest who is expressed interest in the topic of diapers. That's who we're targeting with our ad group a. And then with ad group B, let's say we're targeting people with the interests of baby food, okay, and then for our pins that we're promoting, we're using our pin with a white background. Again, our pin with a lifestyle background for the diaper ad group. And we're also using the pen with a white background and lifestyle background for baby food as well. And by the way, you, again, it's unlimited. How many ad groups you want to include. I have certain campaigns where I have one ad group for my interest campaign, and I've others where I have about seven or so. And so it really depends on your niche. There's certainly issues, especially in this case baby, there's a lot of different interests for baby with others. It might be a little bit more narrow and maybe a little bit more difficult to target. So you may have fewer. And just like how we're AB testing depends how we're kinda testing to see which pin, pin a or pin D is going to perform better. The exact same thing and it might be even more powerful is with your ad groups. Okay, so we're kind of doing that where we have two separate campaigns and we're trying to see our keyword campaign or is our interest campaign going to perform better? But then also within that, which interest is going to perform better because you might find that, that targeting the diapers ad group is killing it. It's highly profitable. It's getting great results. The baby food ad group is not really performing that well. And maybe what you do is you turn off the baby food group. Where again, think about this. If you had one ad group and that one ad group you were targeting diapers, baby food, baby formula, you know, whatever else it might be, baby shower, all of these different things in the baby category. And you may see overall, it's generating okay results, but it's not really that profitable. Well, guess what? If you were to break out instead of lumping them all in one ad group, you have different ad groups for each interest. Then you can clearly see over 30-day period or 60-day period weight. These, this ad groups generating sales. This one is not. So we're gonna keep this one going. Maybe we're going to increase and I'm going to talk more about that in the optimization section, which is coming very soon. And then with the other, you might turn off the other ad group that's not generating any sales or any results. Okay, so that's the reason for doing this. And that seems a little bit complicated. But really to simplify everything, what we're doing is we're breaking things out, right? The more that we lump things together, the less control, the more that we break things out them more control and generally more control is better. Otherwise, you know, it's gonna be difficult to see what's getting results, what's working, and what's kind of shooting in the dark and kinda thrown or money in the air and hoping that it works. So the whole point obviously is profitable. Pinterest ads, not just setting up Pinterest ads. So hopefully this makes sense. This should make a lot more sense once actually dive into my own account and show you how to set up step-by-step campaign ad group ads or pins, in this case, all the way through. But if you have any questions about this or any future video, let me know in the Q and a section, and I hope this was helpful. Let's go ahead and get into the next video. 55. Match Types Explained: Before we're ready to really set up our first campaign in Pinterest advertising, we need to understand a few concepts in one of those concepts is keyword Nash types in search queries. And specifically in this video, we're going to cover, I'm going to cover exactly what the exact phrase and broad match types are. In the next video, I'll actually cover what negative match types are. It's honestly really simple. It may take a second to kind of get this all in your head because it can seem a little bit kind of overwhelming at first, but really it's a quite simple concept. So first, before we understand keywords, we need to understand what a search query is, specifically on Pinterest. It pinterest search query is literally anything that someone types in to the pinterest search bar, okay, in this example, we have the term baby shower decor. Someone goes on Pinterest and they type in baby shower decor into the search bar. That is a search query, the term baby shower decor. That's a search query, okay? Search query thinking that someone types in. And basically what we do with Pinterest advertising, like I explained previously in a little bit of detail, is, we can tell Pinterest, hey Pinterest, Here's our pin. And we want to pay to promote this pin to a specific audience. Maybe people that have specific interests in certain categories, certain demographics, but then also for certain keywords, okay, so people type in certain keywords into Pinterest, that's a search query. So we're basically telling on Pinterest, hey, Pinterest, here's the type of search queries that we want to show up for if that makes sense. So it's that specifically here's the keywords we want to show up for. Here's the search queries we want to show up for their kinda overlap. That's what kinda makes it confusing. But again, this will make more sense in the next slide when we talked about match types and this is where match types come into play. So basically, we're telling Pinterest not what keywords we want to show it for, but what search queries we want to show up for, okay? And hopefully this makes more sense again, of course, you can always ask questions, but hopefully this kinda clears things up here. So we don't Pinterest, we can insert a certain keyword into the Pinterest advertising platform, which I'm actually going to have a whole tutorial kinda at the end of this module after we cover everything that we need to in order to set up our first campaign. And once we get to that stage, right, I'll show you how to do that. But you have the ability to target again, certain keywords. And you can target these keywords in different match types. What are matched types and how does this work? Okay, so it they're specifically the exact match type, phrase match type and broad match type. Okay, so let's say we're selling canoe paddles. We want to target people on Pinterest who were searching for canoe paddles. Okay, we have three different options. So a lot of people, this is the misconception, is that when you type the word, you tell Pinterest, you know, Pinterest asks you basically, hey, Sumner, what keywords you want to appear for. And if people think that when I type in a canoe paddle, I can only show up for the term canoe paddle. That's not the case. Okay, that's, that's why this is very critical to understand. So let's say that I want to show up. So I want to tell Pinterest, I only want to show up for the term canoe paddles. So when someone types in a canoe paddle and only canoe paddle, I want my pin to be eligible to be shown to that person because it's very, very specific. I only want to show it when someone types in canoe paddle. This would be known as the exact match type. So I want to enter this keyword as exact match. That means I'm telling Pinterest, Pinterests, I only want to show up for this exact keywords. So when someone types in this exact keyword into the search bar right there, search query is canoe paddle. That's the only time I want to show up. That's exact. It's the most kind of simple to understand. Again, it's basically telling Pinterest, I only want to show up for this exact term when somebody types in this exact term into the search bar. Ok, so what you do in this case is you would take the keyword, right? That we have this in a keyword column. We take the keyword canoe paddle, right? And we enter it with brackets in front and behind. Okay, this is the symbol that we enter in on the advertising platform in order for Pinterest to understand the match type. So basically, if we were to just an all talk about this in a second. But if we were just to include the word canoe paddle with just the word there. So there's no brackets or no characters before, after, just the word canoe paddle will actually, Pinterest is going to show our ad. It's, and in my view, it's a little bit kinda devious in a way because a lot of new advertisers are unaware of it, that you actually show up for a lot of loosely related keywords relating to canoe paddles. So you don't just show up for a canoe paddle, right? So when someone types can do battle, you may show up for that. We will also show up for other keywords like Kayak panel, canoe equipment, et cetera, which may not be advantageous for you. Okay, so I just kinda wanna make you aware of that. Again, this is might be one of the most confusing part of the module. So I do apologize and hopefully this makes sense, but we'll keep kind of grinding through and hopefully this'll make a little bit more sense. So when you want to only show up for one specific keyword or one specific type of key where you can have multiple keywords, right? But for those specific exact keywords, you want to make sure that you have a bracket before and after the keyword when entering those keywords into Pinterest advertising console. Okay, so that's exact match. Number two, we have phrase match, okay. Would phrase match is, is we enter in the word, let's say canoe paddle. This means that were eligible to show up for any phrase that has the word canoe paddle in it. So remember with exact match, we only show up for that exact phrase. Ok, with phrase match, we show up for any phrase that has the term in the phrase. So in this case, we're able to, if we target canoe paddle as phrase match. So before we target a canoe paddle is exact. And this example we're targeting canoe paddle as phrase match, were eligible to show up for terms like canoe paddle, big canoe paddles, short canoe paddle read canoe paddle, canoe paddle for, for outdoors, for women, for men, whatever it might be, right? So as long as the word canoe, paddle and this example is in the phrase were eligible to show up. Okay, so, so basically we can show up for search queries as long as that search query has canoe paddle in the phrase, okay, that's why it's called phrase match. Because as long as it's in the phrase we can appear. And if you are interested in targeting, and again, I'm gonna give you actually a specific strategy for this later on, which will help you know, kind of what match type to use. Again, it's ultimately dependent on your goals. But if you want to target a specific keyword, phrase match, then what you'll do is you'll enter the keyword with quotation marks both before and after the keyword, like I've shown you right here in the symbol column. Again, exact match. And I'm repeating myself a lot, but I'm doing this because a lot of people are tripped up by this and want me to do this. Exact match is you only want to show up for the exact keyword period, that's it. And if you wanna do that, that's the case. You want to make sure that when you're entering that keyword, you have a bracket in front and behind the keyword when you enter it in the advertising platform, which I'll show you how to do later. If you want to show up for a, for a phrase that has a specific keyword in that phrase, then you want to use phrase match. And you'll use phrase match by including quotation marks both before and after the keyword when you enter into the advertising console. And then lastly, this'll kinda hopefully makes sense of everything. We have the broad match type, okay, so with broad match, Pinterest, essentially, kitten show your advertisement or show you're promoted pin to loosely related search queries and loosely related keywords that people type into the search bar. Okay? What do I mean by loosely related? Well, here's just some examples. And again, there's a reason this is called broad because your reach is more broad than any of the other options, you can kinda think about it that way. So in this case, you, you, if you just type in the word canoe paddle, let's just say, and this is what a lot of new advertisers do. And it's a mistake that they make because they think that when they enter the word canoe paddle to target, that the only target canoe paddle. But as you can see here and the symbol column for broad maps, there are no characters, no special symbols before, after the keyword, which I view as a little bit sneaky of Pinterest. Google does the same thing and some other advertising platforms do as well. This means that you're eligible short for a very wide variety of loosely related keywords. This can be advantageous, but this also gives you the least control over your, because you can show for keywords that you'll have controlled for. Some examples are you target canoe paddles broad match. You can show off for the term canoe paddle, but you can also show up for terms like Hyack paddle or new equipment, or even, even outdoor canoe gear. Maybe write loosely related to canoe, paddle and Pinterest decides what is loosely related or not. I can't necessarily give you an exact list where with exact match, you know, that's, you can show up for that exact keyword with phrase match, you only specifically show up for phrases that have the keyword in it. And with broad match, you can appear for search queries that are broadly related to the keyword that you're targeting. Okay, so broad match, the benefit of broad match is that and give you some more reach. So for example, if you want to collect a lot of keywords to get more keyword data for, um, the broad match maybe a good option for you because you can essentially find or discover new profitable keywords that you weren't aware of. Because with broad maps, it gives you the most reached, kinda like casting a wide net, but at the same time, it gives you less control. So the positive of broad match is more reach. The negative side is less control, which he, which might mean less profit, okay? The benefit with exact match is the benefit is the most control. It's very, very controlled. You're only targeting very, very specific keywords. But the downside is that if you only have a few keywords, right, you might have very limited reach where broaden out kinda gives you more reach. So again, you can use multiple keywords, keyword match types, you can use one. And I'll talk a little bit more about this later with some of the strategies that I lay out specifically, I'll tell you what match types would work best. But really, um, it's, it's kind of knowing this as a tool and there's not one match type, that's the best. It completely depends on your objectives. Depending on your objective, broad maps could be the best and another case exactly be the best or phrase could be the best. It completely depends, but I'll have more videos about that specifically. Again, exactly as the most controlled broad is, gives you the most reach. And then phrase is kind of a mix in between those. So that kinda covers match types likely might be the most complicated section that we kinda covered here in this module. Or hopefully it is. Hopefully nothing is more complicated than this. So if you do have questions, let me know in the comment section or the acuity section below. And we'll go ahead and get into the next video where we cover negative match type. 56. Block Out Fake Buyers Using This Keyword Type: We've already covered exact phrase and broad match keyword types. And in this video we're going to briefly cover negative match keywords, also known as negative keywords. And negative matched keywords are specifically keywords that you do not want your ad or your kin. You're promoted pins to appear for, okay, so how does this advantageous or how does this make any sense? So the best way to kind of think about this, number one is this is kind of like a reverse of keyword targeting. So traditionally when you target keywords, right, these are keywords you want to appear for with negative matches the opposite, it's the keywords that you don't want to appear for. And the reason for this is if you are using any type of phrase match keywords you're targeting, or broad match keywords you're targeting. What you want to make sure that you do is you use a certain set of negative matched keywords. And I'll actually give you some examples here in this video of specific keywords that may be advantageous for you to use. So when you use phrase meshing, broad match, keyword targeting, you're eligible to show up for a wide variety of search queries, okay. Because I can have less control. It can be beneficial for you because appear for more keywords and maybe even profitable keywords that you weren't previously aware of. But the downside is you have less control and you can appear for keywords that are irrelevant to the product that you are advertising or, or the offer that you're advertising. And number two, it could be unprofitable as well. So if anything is irrelevant or there's any specific keywords, you want to make sure they don't show up. For. An example would be, let's say you're selling a shoe that looks like a waterproof shoe, but it's not waterproof. And let's say this is a mistake that a lot of customers have made in the past when they bought on your website, they thought that it was a waterproof shoe and they ended up returning it because it wasn't. Okay. Let us say that for example. So your advertising the shoe, you don't want people to confuse it with waterproof shoe. And you definitely want to make sure that when someone types into Pinterest waterproof shoe, that your shoe does not show up because it's not waterproof. So this would be an example of using negative match keywords. You typed in the word waterproof. And you wanna make sure that you don't appear for any phrase that has the word waterproof in it. Okay, so that's just an example. And again, you want to make sure that anything that's irrelevant to your product that you're using negative match. And I'm gonna give you some examples. Okay, so that's the best way to think about it. Keywords that you don't want to show up for. There are two types of negative match keywords. There's negative exact match and there's negative phrase match keywords. Okay, so very similar. Just kinda think about it is the reverse of what we spoke about before and regards to exact phrase match keywords. So with negative exact match, basically this is specifying to Pinterest the exact keywords that we don't want to appear for. So we tell Pinterest, hey Pinterest, Here's a list of it. Could be one or it can be multiple keywords that we want to make sure we do not appear for a period, like Pinterest. Don't show us for this specific keyword. So here's an example. Let's say the word pattern. Ok, so when we tell Pinterest, hey, pictures, we don't want to show up for the word paddle. That means you're only not going to show up for the word paddle, but you can still show up for words that have paddling the phrase. Because for example, two possible ways it could show up for is someone types in canoe paddle, your ad can still appear for that. Also can new equipment. People can still appear for that as well. Because you're only targeting your only negative exacting the term pattern. Okay. Not canoe paddle. Right? So if you add paddle isn't negative exact keyword, you can still show up for phrases that have the word paddle in it. The only thing that you're not going to show up for is the word paddle itself. I know it's a little bit kinda complicated. There's like, wait what? But it's really pretty straightforward. Using negative exact, you're telling countries this is the exact and only this keyword I don't wanna show up for, okay? Where with negative phrase match. This means that when you use negative phrase match that, you're telling Pinterest. I don't want to show up for any q, any phrase that has the key word in the phrase. So you don't show up for the phrase, not just that specific keyword. Okay. So in this case, right, if you remember the first case, if we have paddle included as a negative exact match keyword, that means we can still show up for canoe paddle because canoe paddle and the word paddle, Those are different keywords, right? So we're, you know, we're only not showing up for paddle. That's it. We can still show for canoe paddle canoe paddle equipment, short pattern along paddle, anything that's just not the word paddle. But with negative phrase match, we won't show up for any phrase that has the term paddle in the phrase. So for example, canoe paddle, we can't show up for the word pad and we're also not gonna show it for it because paddle has the term paddle in the phrase because it's just a one-word phrase, right? So canoe paddle, paddle, short pattern along, paddled, red paddle. We're not showing up for any of those keywords or any of those search queries when using negative phrase match. Okay? So hopefully that kinda makes sense. Again, the best way to think about this as go back, you know, if you have to kinda questions, look at exact match type and phrase match type and negative is just the opposite of those. Ok, if it's not showing up for, for the keyword that had a phrase that has that keyword in the phrase, that's negative phrase and the negative exact, it's just not showing up for that exact specific keyword. And the way that you tell Pinterest exactly whether you want to add a negative exact term or negative phrase is with negative exact, what you'll have is the exact match symbols, which is a bracket before and after the keyword that you want to exclude. And in front of that you have basically a dash or kind of a minus sign. So you have the dash followed by the bracket, then your keyword, and then end bracket, okay, which is shown right here in the symbol. And the next ray, if we're looking at negative phrase, how we enter a negative phrase keyword. And I'll show you some examples into the Pinterest advertising console is again, enter it in like a normal phrase match keyword which has quotation marks before and after the keyword. And before that we have another negative sign or a dash. So it goes dash, quotation mark, keyword, end quotation mark. So if you just have the quotation marks, that would be phrase match. When you add the negative in front, it's a negative phrase match. So that's kind of a, the idea here. So honestly, fairly simple to do. And if you are just some examples of some keywords to add as negative that you may want to add as negative phrase match if you're selling physical products on Pinterest or through Pinterest advertising. And those include the term free, reviews, DIY, cheap, and do it yourself, okay, if you're selling physical products, here are just some example. So what you would do is you would take each of these keywords, enter them into the pixel advertising count console, and add a minus sign in front. That's the only thing differently you do, you'd add in minus sign or a dash in front, directly in front of each of these when you add them. And what that means is. That if I'm trying to sell a product, do I really want to target when people? So for example, if Samsung canoe paddles, when someone types in free canoe paddle or canoe paddles for free. And you'd be surprised by the number of people that may be typing that into Pinterest, right? We don't want to show up for that. We want to make sales were not giving this away for free. So maybe that's an example of something that we include is a negative phrase match because we, what we don't want to appear for any search query or any keyword that has the word free in it. Another example could be reviews, right? Think about this logically. If we're trying to sell a product when someone goes to Pinterest and they type in new panel reviews, are they looking to buy canoe paddles? Are they looking to do research on canoe paddles, right? They're looking to do research. We want to target people. If we're selling canoe paddles and selling the product, we want to target people that are ready to buy. We want to target those Pinterest users as best as we can that are ready to pull out their credit card and bide. And if someone's looking for reviews, that's likely the research phase, they're not in the buying phase, right? That's just an example. So maybe we include negative and then reviews with the quotation marks before and after to signal the phrase match. Because we don't want to show up for any phrase or any search query that has the word reviews in it. Because we want people that are ready to buy. Now, people that are just window shopping, okay, or just doing research. Number three is DIY, which symbolizes do it yourself. So there's both DIY and do it yourself. Obviously, Pinterest is notorious for do it yourself projects, which is really great. But when you're selling products, right, you may have a product in particular. That is, there's, you know, there's the pre-made product that you're selling, but there's also the do-it-yourself articles. You don't want people that want to do it, do it themselves and make their own product. You want to target people that want to buy your product. So if you have a product that you're selling and this is kind of a little hack. If you're trying to use Pinterest advertising to sell product. Because your advertisement Pinterest specifically make sure that you exclude the terms I'm DIY and doing yourself as negative phrase match. This is just an example or an idea. You don't have to do this, but this is what I would recommend if there's a lot of similar products or do it yourself projects that are very similar to your product. You don't want to talk to those people. Let them find the do it yourself projects let them do it themselves. You only want to target people that want to buy your product or to the best of your ability. So you make sure you don't show up for any term DIE that has DIY or do it yourself in the phrase. And you can do that with again, negative phrase match. So you have the phrase match added minus sign, and then you're good to go. And then lastly again, this could go on and on depending on your objectives. But I'm just another example is the word cheap. Again, if we're selling a premium, high-quality product, we don't want to show up for words like inexpensive, cheap, maybe discounted, right? Unless we are giving a discount that maybe we execute that and we target that keyword. But if we're selling a premium product, for example, we want to remove, you know, cheap buyers, people that aren't willing to pay and spend the money. So this is just an example. Again, you can include cheap as a negative phrase match inexpensive words like this and as an action item right now. And this is the kind of the end of this video. Go ahead and write down some examples of keywords that you don't want to show up for, for your advertising efforts. Again, you may be wanting to sell products ultimately through Pinterest advertising. You may want to generate more email subscribers or you may have another objective. Again, you've already written down your goal. You already know your objective. Now write down some negative keywords, some keywords that you want to make sure that you don't appear for with your Pinterest advertising to help kind of narrow and really help you hone in on your target audience as best as possible to ultimately generate the best results in that most profit possible. So go ahead, just take a few seconds now, write down a list of ideas of some keywords. Again, it can be these keywords right here along with some others. And just take a second to kinda write these down. And once you do that, we'll go ahead and get into the next video. 57. 3 FREE Tools To Discover The Best Keywords: In this video, I'm gonna show you how to use for free tools to generate a huge list of high profit potential keywords for your Pinterest advertising campaigns. And as we already discussed, we are going to have to base campaigns. One campaign we're going to be targeting specific interests. And with the other campaign we're going to be targeting specific keywords. Okay? So these are keywords basically that people are typing into Pinterest to find whatever product or service or whatever else that we're advertising through Pinterest. And we want our pin to show up when someone types to those specific people that are typing in those keywords. So two big important points here as we move forward is number one, for your keyword campaign, you want to have a huge list of keywords. So you need a minimum of 25 keywords in order to use Pinterest advertising at least the keyword side of it. I don't know why Pinterest kinda made that a default, but it's fine because usually with my own campaigns, I tend to have each keyword campaign will target literally hundreds of keywords. Seriously, I'm now You don't have to go that in depth, but you need at least 25. So that's going to be the goal will get at least 25 keywords By the end of this video, which is really, really not difficult to do. And that's number one. And by the way, the law, the larger your list is just in general, That's the more chances you have of showing up for all these different keywords. And kinda think of like keywords are kinda like fish, right? Amy, you're going fishing. That's just another kind of chance or another hook that you throw it in the water. And that's another fish that you could grab where if you weren't targeting those keywords, your pin can't show for those keywords through advertising because you're not even targeting it. So basically targeting entering in more keywords gives you more opportunities or more chances. So generally a larger keyword list is better, but again, depending on your goal, maybe not, but in general and especially kind of if you're just setting this up very, very important, having a big list. Number two, that's very important is you want to make sure number one, like we've already talked about, identify your objective or your goal. What is, what are you trying to accomplish through your Pinterest advertising campaigns, okay? With that objective, make sure that those keywords are extremely relevant to your objective. So that means if I am, for example, using Pinterest ads to drive more sales on my Shopify site. And let's say that I sell baby pacifiers, okay? If I sell baby pass fires, I do not want to target keywords like baby pacifier, alternative, baby pacifier, vlog, baby tips, baby influencers, whatever it might be. I'm just kind of making that up. I want to target product-specific. I want to target people want to buy. So people were typing in flaw, blog, vlog, articles, tips. They're not looking to buy, they're looking to learn. So I don't want to target those keywords. I want to target things like baby pacifier or best baby pacifier, top baby pacifier. Maybe even on best baby products, accessories, baby products, things like that. And just keep in mind the broader that your keyword is, for example, baby product. The more expensive it's going to be, the more specific it is like baby pacifier, even top baby pacifier, best baby pacifier. And they may be less searched keywords like the longer that they are, they may be less search, but they tend to be less competitive and more profitable. And it's good to kind of have a mix. But at the end of the day, what is most important is you want to be very, very specific. And if you're kinda worried about overspending, you don't want to spend too much. They recommend being as specific as possible. So just things like words that really, really closely relate to baby pacifier in this example, where if you want to start generating some more results, generate more sales. You have existing campaigns that really aren't generating as, as, as great of sales or results as you would like, then I'd recommend adding and maybe some more broad keywords like baby products, for example, are top baby products, things like that. And just keep in mind that they tend to be more competitive. They'll get more clicks and things like that, but it may be a little bit less profitable. So just kinda keep that in mind and be aware of that. So that's the two big list relevant. And here's how are you going to go about it? So there are three tools that I would highly recommend. These are all free tools to help you generate a large list of literally hundreds of highly relevant, high profit potential keywords for your Pinterest advertising campaigns. The first is called Uber suggests, and I'll have links to these in the resources section below. So number one is Uber suggest free tool. You set up an account and basically what you will do is you will type in a specific keyword. In this case, in this example is digital marketing. Select your country. And then you will, Uber suggests will generate a huge list of keyword ideas. So there's kind of the 201 suggested as well as 30 thousand related keywords. So really literally hundreds of keywords right here. And kind of go through anything that is specifically relevant. You can go ahead and write that down on list. You can just kinda go and copy and paste it into an Excel file or Google sheet. And we'll kind of build out this sheet as we go through and use these three tools. And anything that's relevant, go ahead and put that on the sheet. Really straightforward kind of go through and add those in, that's uber suggest. Then number two, what you wanna do is get the Keywords Everywhere, Chrome extension. So it's keywords everywhere. You can kind of see it right here on the screen. And then I'll have a link below. This is a free tool. And once you install the Chrome extension, right, and you will need a Google on Chrome browser to use this. What you'll do is you'll go to the Google Chrome browser type in any keyword. In this case. In this example, they typed in keywords everywhere. And then you see in the right-hand of the screen, there's going to be this kind of pop up that appears once you install the Chrome extension. And it's gonna give you a list of related keywords as well as keywords that people are searching for, relate to the keyword that you originally typed in. Okay? And again with this, all that we are trying to do is find relevant keywords. That's it. And the reason that we're using tools and not just trying to do this manually, is because I promise you by going through this process and using these free tools, you're going to come across keywords. You're like, oh my gosh, I would have never thought of as keyword. And basically, if you never thought of it and never targeted it, you'll never have an opportunity to generate sales or get results for that keyword with Pinterest advertising. So this just broadening our network. We're casting this wide net with these tools and trying to find and harness those keywords that are relevant to our objective. So that's keywords everywhere. And then the last tool is the Google keyword planner tool by, by Google. So with this tool, it is free, but you do need a Google advertising account. And again, you can use one of these tools are all these tools. I just want to give you kind of multiple examples. So you have multiple options in case, you know, anything changes in the future with one of these tools, if you like, using one of them better than the other, whatever it might be. So that's why I have three. You'll have to use all of these. I personally like to use all three and I didn't have a lot more paid tools that I use. But you don't need to do that. You can keep it very simple, keep it free. But like I said, you will need a Google advertising account to use this. Once you have that account, which is free to sign up, you will have access to the Google keyword planner tool. Again, very similar. You'll just type in a particular keyword into the Google keyword planner tool. Google will show you a list of relevant related keywords along with their really rough estimated average search volume level, competition, et cetera. But all we're focusing on, we're not focusing on cost-per-click on Google, on monthly searches on Google or anything like that. What we're focusing on is generating a huge list of relevant keywords. That is, all that matters right now, we're going to, and then once we target these keywords later with advertising optimization, we're going to figure out which keywords are profitable and getting us great results and which ones are not. And we're going to kind of increase in input more budget or bids toward those keywords that are performing well and reduce or eliminate keywords that aren't performing well and ultimately improve over time. But right now, we just want to kind of cast a wide net at the beginning. Startup brought and then we'll narrow later. And the way that we're gonna kinda reduce or get more efficient is whether optimization, it's not through keyword research. So just kinda keep things simple. So hopefully that makes sense in, it should make more sense as we go through more videos. And then lastly, So as you're kinda going through each of these three tools, you should be taking any keyword that is relevant to your objective, writing that down on a separate Google sheets or Excel file. And by this point, you may have a fairly large list of at least 25 keywords to target with your Pinterest advertising campaign and specifically the keyword campaign that we mentioned earlier. And then what you'll do is you'll go to this tool here and there's other tools as well and other ways you can do this, but this is pretty straightforward and simple. It's called the keyword match type tool.com. So it's keyword match type tool.com, which you can kinda see here, just this with.com at the end. Then what you'll do is you'll copy all the keywords in your list that you have right now, either an Excel or Google sheets copy that list, paste into this box here, the top left box. In this case we just have one is just example keyword. We just do example keyword One example keyword to 345, et cetera. Just as an example, right? Just enter them along here. Then on the right-hand side, under select your match type. Go ahead and click on phrase match. And then once you do that, click on Make keyword list, ok. And what happens is all the tool does is it adds, in this case when we selected phrase match, it added quotation marks before and after the keyword. And as we discussed before, it basically took our keywords and turn them into phrase match keywords. Now I'm gonna take this final keyword list. I'm going to copy this. And this is the list, okay? This width, the quotations before and after is the list that I'm going to copy and paste into my Pinterest ad group. And these are the, these are the keywords I'm going to target. So it's not going to be this because, okay, if I copy these keywords and I pasted these into my kinda Pinterest ad group. What's going to happen is Pinterest is gonna target these keywords in broad match, which means Pinterest is gonna target loosely related keywords. Some that might be relevant a lot, they're going to be irrelevant and it's ultimately going to waste your money. That's from my experience, what I found in general. It's gonna waste your money so you don't want to do that, it's gonna be a waste. What you wanna do is be a little bit more targeted. So either what you wanna do is select the phrase match option here, which is what I prefer. Or if you want to be a little bit more kind of narrow and specific and kind of start there. And you can always kinda add in phase matched keywords later. Then what you can do is select unselect phrase match, select exact match, and it click Make keyword list. What this does is it takes all of your keywords and it puts a brackets in front and after your keywords. To where when you enter these keywords now into, into Pinterest, you're only targeting these exact keywords and nothing else. So it kinda, it limits your reach a little bit, but the benefit is it's much more targeted. So you're only targeting keywords that you know are highly relevant, ok, but it is a little bit more limited. Again, what I like is phrase match just as a general rule. And the reason for that is because with phrase match, let's say we're selling baby pacifier. Let's say the term baby pacifiers, really competitive. Ok, and we needed to kind of reduce the bid. So if we target baby pacifier, inexact match for example, alright, with the brackets before and after. And it's really competitive. And we reduced the bid. We're not gonna get any impressions, clicks, or we may not get any results. Where if we targeted in phrase match, okay, like baby passed by and phrase match. And we reduced the bid. Let's say we have an 11 set bid and for whatever reason that's a really low bid. Then in that case, what Pinterest will do is identify longer, what are called longer tail keywords. So it's basically keywords or phrases that contain the words baby pacifier in the phrase. So it could be best baby pacifier for moms. Top baby pacifier, 20-20, right? There's kinda longer keywords that have the word baby pacifier in the phrase like we already discussed. And if you need a refresher on the difference between broad phrase and exact match, go back to the video where I go ahead and discuss and break down on all of these. But you should already be familiar again with phrase match. You're targeting phrases that contain your main keyword in the phrase, okay? And the benefit of that is that, you know, setting up, kind of getting started with the lower bid, which is why I recommend with Pinterest. And we'll talk more about later when we go into the ad targeting section, is when you start lower and you have phrase match, that still gives Pinterest room to find profitable, longer tail, less competitive keywords to target, where if you only targeted highly competitive keywords and exact match Peter's maybe like, no, sorry, sorry somebody that this key was just too competitive. Your bids way too low. We can't show you to any keywords where if he was phrase match, there's other options and it can, it can kind of help Pinterest find more. I'm and helps you identify more as time goes on, more and more keywords to target and ultimately add and kinda find new keywords and those keywords for your campaigns find more keywords, ad and kind of actually grow and scale your campaigns, at least your keyword campaign that way, okay, that's why I prefer phrase match, but I recommend either using phrase match, exact match. The benefit of phrase match is you can set a lower bid and, and identify those less competitive keywords. The negative side of phrase match is with phrase match you could use, you know, someone could type in, for example, baby pacifier reviews. If that's the case, they're not looking for a baby pacifier. They're looking for baby pacifier reviews. They're not looking to buy, their considering buying or which one to buy. So, so with phrase match, you can potentially target that. However, using negative targeting, which I'll discuss in a separate video, and that'll actually kinda help. So phrase match, use it with negative targeting is my absolute favorite. Or if you want to keep it a little bit more simple and be a little bit more kind of controlled with your budget and bidding, then I would recommend using exact match. So I hope that makes sense. And that's how to use these free tools generate a huge list of at least 25 to several 100 keywords, up to, I believe, about 1000 keywords that you can enter in to your ad group. Like I said, I recommended the phrase match, exact match. Starting off at a low bid and then slowly increasing, which we're gonna talk about in a separate video. But like I said at the end of this, the key is number one, huge keyword list. Number two, make sure that each keyword in your list is relevant to your campaigns objective. So I hope that makes sense. If you have any questions about this video or anything else, let me know in the Q and a section and let's go ahead and get into the next video. 58. The RIGHT Pinterest Ad Campaign Structure: Before we're ready to dive in and I actually show you a step-by-step tutorial of how to set up a campaign in Pinterest advertising manager. First, we need to understand what a Pinterest advertising campaigns are and the proper structure and anatomy up Pinterest advertising campaigns. Okay, so I know there's a lot that we've covered before I actually go in, but this will all make more sense. So I just want, I want you to have the definitions in your mind before we move in. But I get, like I said, all this will make much more sense when I actually run through the tutorial showing you of how all these pieces play together and all the prime makes sense. And you'll have a lot of aha moments, but just important to have this in your mind now. And that is Pinterest advertising campaigns. So what exactly is a campaign, right? If you're not familiar with Facebook ads or Google ads, It campaign, The best way to describe it as essentially the organization of all of your advertising information in all of your advertising efforts in one place. So when advertising on Pinterest and get, this'll make more sense in the future. In the next couple of videos. Is you can have one campaign or multiple campaigns for specific objectives, okay? And each campaign is broken into three parts. So you have the campaign level. This is the first, kind of walks you through step-by-step. So part one in step one, your campaign, this is your objective, ok, so you have a very specific goal or specific objective. Again, I've already talked about goal setting and also defining the worth of your goals. Okay, so step one, when you set up your first campaign is defining your goal. Step two is the ad group section. This section deals all with the targeting and the budget of your campaign. So for example, right, targeting specific keywords, targeting people who have specific interests on Pinterest, targeting specific demographics like age, gender, language, et cetera. This is all done within the ad group section. So first you tell pinterest when you're setting up your campaign, hey, Pinterest, This is my specific goal. You'll, at least for this campaign. Number two is here's the specific targeting on one, again for this campaign. And then number three, you tell Pinterest, hey, painters, here's the specific pin that I wanted to promote, and that's where you kind of create your ad or you already have your pin, also known as your ad, also known as your creative, ready to go, ready to be advertised. So again, these kind of three sections make up the campaign. Again, the main kind of campaign sections of your objective. Step two and part two is your ad group, that's your targeting. And in part three Are your, as you're creative or you're creatives. Again, this will make more sense when we actually dive in, but at least this is really important for you to know before we dive in. Otherwise, you'd be confused later on. So it's better to be confused now. So That's the anatomy of a campaign. And this is my personal, a campaign structure that I use and I recommend. It's honestly fairly simple. It looks a little bit complex, but it's really very, very simple. And how this works is, so again, you can have one campaign or multiple campaigns, okay? And then what I recommend is within each campaign having multiple ad groups and ads that you all to essentially test. So testing is one of the most important aspects of advertising online and really doing any advertising period. But it's much easier to do with online advertising, digital advertising, compared to advertising anywhere outside of the internet with even if it's TV or if it's with billboards or whatever it might be. And how it works is for each campaign that you have in getting annoyed, you can just get started with one campaign to kind of test the waters and start applying some of these principles. So you have one campaign. What I recommend is having two different ad groups. Remember, ad groups represent the targeting section kinda of your campaigns. So you have one campaign with two different sets of targeting. And basically what this allows you to do is you can test to see, OK, basically you can target, let's say a certain age group. So you target young people versus old people, right? And you see, we're, do you get better results? You get better results from, from the ad group that targets old people or the aggregate targets young people. Alright, so that could be one example. You target maybe different countries, different languages. You can target different keywords, et cetera, is really unlimited, but basically you have to add Groups. One ad group has one specific set of targeting and the other has another different group at targeting. And as the campaign runs, you see which ad group, which targeting performs the best. And I'll give you an example in the next slide to hopefully make a little bit more sense. So that's key number one. And then number two is when each campaign, you're gonna have to add groups. Each group should have two different pins, are two different pins that you're promoting or two different ads. Okay? So, so again, you're, you're, you're testing the targeting to see okay. Just targeting old people or young people. Does it perform better? And then also you're targeting different creatives. So basically all that is is you have a pin that looks one way and then you have another pin that looks and feels a little bit different, right? So, so you're, you're ultimately trying to see okay, which targeting works best. And then also which add workspace, which, which add to people resonate with better. And you may be surprised that even changing small colors or wording or does small things about your pin that you're promoting can have a really big impact on your ultimate advertising results. And you always need to be testing. Ok, So again, this is my recommended campaign structure. You have one campaign. That campaign is going to have two different ad groups, basically two different sets of targeting. And the reason for that is testing purposes. And then each ad group is going to have two different ads for that adverb defined which one performs the best UUC, which creative is ultimately generates the best results, and then also which targeting generates the best result. And that gives us a real example. So let's say you're selling a product, okay? And you have one campaign and you're using Pinterest advertising to promote that product or ultimately sell that product. You have one campaign. That campaign we're going to target all ages. And then let's say we want to target specifically 24 to 44 year-olds. So we have two separate ad groups. They're almost exactly identical except one ad group is targeting all ages. The other group is targeting 24 to 44 year-olds. And that's the only thing that's different. Otherwise there are completely the same. So one campaign to outgroups, and then each ad group has two different types of pins. Okay? So we see an ad group. Number one, we have a pin and let's just say it has a product with a white background. And in the other pin we have a lifestyle image of our product and we want to see, okay, does r, does the pen that has a white background perform better and generate more sales than the pin that uses a lifestyle image. And we're going to ultimately test. So basically we have this campaign running. And automatically once we set it up the correct way. It's, we're automatically going to test and automatically going to be able to look back and see, okay, obviously we got better results from all, all ages versus 24 to 44 year-olds. And then we also saw that the lifestyle can perform better than the white background pin and we wouldn't have known that unless we did the testing. Okay. And so then you find the winner, was you find a winner, then you can kind of switch that out and so on and so on. But again, this is my recommended and this is an example. Again, there's so many different ways that you can kind of utilize this framework, but relatively simple. It seems a little bit complicated at first, but it's really not that difficult. Again, two different ad groups, each of those ad groups is going to have two different ads. And again, the key here is, as you can see in the first ad group, the top it says all ages. You see that one of the pins is white background and the other is a lifestyle. Then also for the second ad group of 24 to 44 year olds there at the bottom, that also has a white background pin in lifestyle. Because basically, you know, you see for ads here on the screen, but really these are just, there's just two adds duplicated, right? So you have the white background in the first ad group and a white background and second ad group, you have a lifestyle image pin in the first ad group and a lifestyle image pit also the second ad group. Ok, so again, I'm going to provide all the slides which will kinda hopefully make some sense out of my face, kinda coming up things sometimes. But that's the campaign anatomy and overall campaign structure that I would recommend. And now that you understand the overall Pinterest campaign anatomy, I want to show you or suggest to you how I would personally set up your campaign structure. Okay, so what I recommend doing overall as having two separate campaigns, which I'll cover right here. I'm gonna show you how to set up these campaigns in future videos, actually step-by-step in the Pinterest campaign manager tab. So Campaign number one, right, we have our first campaign, pretty straightforward and we set up our campaign. And what's special about this campaign is we're going to have two separate ad groups that have two separate I'm targeting, okay. Which I'll talk about in second. And these are both the same ad groups are going to promote the same pin. Okay, so same campaign, same pin, different ad groups which signify different targeting, which I'll talk about in a second. The reason you want to set up your one campaign like this is you always want to be testing. So this is true of any digital marketing if you're running any type of advertising online, period. And this of course goes for Pinterest advertising as well. You always want to be testing. If you're not testing, you are losing. Ok? And how you can test a really simple way to test is, like I said, set up a campaign like this one campaign to different ad groups promoting the same pin, run it for one month or so. You no longer can do so as well. And see which ad group or which targeting performed better. Okay, that's basically what you're doing and why, right? So you're providing the same ad is in the same campaign. But you can essentially see this type of targeting for whatever reason is performing better than this type of targeting. So we'll move forward with this kind of targeting because it's obviously working better for whatever reason, it's getting better results. Okay, so this is an example of visually of how you can see on testing a campaign. And this specifically we're testing the, the ad groups. And I'll show you an actual example here. So let's say that we want to test one ad group where we target all ages and another ad group where we only target the age range of 2544. And we want to see which ad group actually performs better. Again, this is just one example. I'm not telling you to do this. It could be a good idea, but you can test keywords, demographics, interests, all of the combination of those. And essentially the key though is to have everything in ad group. So again, this is that group a with all ages ad group B is 25 to 44 year olds. That's who we're targeting. On. The key is to have everything the same, OK? So everything in aggregate is the exact same as out-group B. The only difference and there's only one difference is the age. The age range is different, right? So we can really hone in and test that. Now you could have an AD group that has a bunch of things that are different. And ad group B has a lot of things that are different. But what happens is if you have a lot of variables that are different in an ad group a and B, then if one aggregate performs better, why didn't perform better? You don't really know, you're kinda like, oh, well it did so good. But you don't really know why where when you hyperfocus and select a specific variable and only one variable, then you know, okay, well, for whatever reason ad group is performing better, it's likely because of the ages because that's the only thing that's different, right? It doesn't guarantee mean that but there's a high likelihood again, that's why you're testing. So Campaign number one, you're testing to different ad groups. And the only difference between the two ad groups is one variable. There's only one difference. So that could be age, it could be the device. It could be the keywords which end keywords can have a pretty significant impact. Interests also have a pretty big impact. They all can again, depends on your objectives. But I've found keywords and interests especially have a pretty large impact. Age absolutely can't as well. The key here is to test, that's really at the end of the day, that's the most important. Okay? You're not testing, you're losing kidney number one, campaign Number two, OK. campaign Number two tests the ad. Okay, you can kinda see here. So we have campaigned number two, really simple. We set that up great. We have ad group a and then we have the exact same ad group became nothing's difference the exactly the same. So we have AD group, it's the exact same ad group down here is the exact same. They're both the exact same ad group, the differences ad group a has one type of pin ad group down here by the same type of ad group, ok, the same targeting, it's a different ad group. It's the same targeting exactly the same targeting has a different ad. Again, on Pinterest, in my view, kinda makes this difficult to AB test and I think this might change in the future. That's why it's set up as weights. It seems a little bit confusing, but honestly it is very, very simple. Again, you have one campaign. You have to add groups that are identical targeting, so they're different ad groups, but they're the exact same targeting. In this ad group we have one type of pin, and in this ad group we have another type of pin. Okay? And again, just like we had in campaign one, we're testing, but in this campaign we're testing the ads, the creative, we wanna see which pin ultimately delivers better results. And to get your pens can, you know, slight changes in your pants like color differences, slight differences in the size of texts. Or if you just want to completely redo and have to kind of totally kind of different ways of going about, you know, two completely different creatives are two different pins. You can be surprised by how big of an impact this has on your results and how one pin can outperform another exponentially like by a huge margin. Sometimes it's not a big difference, but sometimes it's a very large difference. And if you didn't test, you would have had no idea and maybe you would've chose the loser pin and never know that you can get even better results. So that's, again, this is a key of digital marketing. If you're not testing, you can just can make you go from unprofitable to profitable period, just the idea of testing period. And here's just one example that you might consider. So again, you have your campaign, then you have to add two different atoms with the exact same targeting we're targeting all ages, the keywords, everything's the same. Ok, but then for pin a, we have, let's say we're, we're promoting our pen in order to get sales on our Shopify site, okay? And the creative that we have utilizes our product image with a white background, okay. Where in ad number B or pin number B or pin letter B, I guess. Sorry. We have a lifestyle image, so we have an add a or pin a, we have a white background, and then in pin B, we have a lifestyle image that we use. So again, that's just an idea for difference. It could be whatever you want to be, colors, typography, and can really just totally different look and feel to it. So it's ultimately up to you, but the key here is to test, okay, so KP number one, really simple just to recap, you're testing the targeting by having two different ad groups do different aggregate targeted. In campaign. Number two, you have two different pins and you're trying to test the creative. And ultimately after a 30-day period or, or however long it takes to kinda start getting enough results in, then you can start seeing okay, Campaign number to which pin is performing the best. And campaign number one, which targeting is performing the best that he can edit each of those campaigns to have the best targeting with the best pin. And then the second campaign, again, the best targeting with the best pin. And then what you can keep doing it. Okay? To take it to the next level is finite, which in this case, right, which pin is performing better? Turn off the pin that isn't performing as well, and create a new pin to keep the Tesco. And so you kind of, you know, you put 22 together, you see which one wins. Whoever the winner is, keep it, turn the loser off, and put it in another kind of, another contests that you can kind of think of the kind of battle each other, right, for another month. And then you see OK, which one is performing better, right? You know, get rid of the loser, put it in a new contest that, and keep doing so. And so it could doing this with ads in campaign Number two. You keep doing this with ad groups in campaign number one. And you're constantly finding and in refining and getting better, better, targeting, better and better creatives. And you will ultimately outperform your competitors. Because so many people aren't doing this, despite how important is, because they haven't taken this course. So this can give you a phenomenal advantage over your competition and ultimately just deliver better results for you over time. Again, it always takes time to see results. Don't expect that right off the bat. It will take time. But yet if you are not testing, you're losing. But if you're, if you are testing, you will get better and better results as time goes on. As if you're actually looking at the data and making decisions based on that data. So again, might seem a little bit complicated. We'll go into more depth. But of course, if you have any questions about this or anything else, please let me know in the Q and a section. And without further ado, let's go ahead and get into the next video. 59. 5 Tips To Create HIGH Converting Pins!: I know that Al has already gone into detail in walking you step-by-step through how to create highly effective, beautiful pins on Pinterest. So if you haven't already watched that lecture or those series of lectures, be sure to go back in the course and do so now. But assuming that you already have which likely is the case or should it be the case? Where now I'm gonna give you some pointers and How to Create Profitable Penn specifically pins for Pinterest advertising, which honestly though will follow much of the same principles already ready to discuss. It's not gonna be that much different because again, the ad that you're going to be promoting is just a pin. Okay. But there's a few things I want to call out, which I'll go ahead and do so now. And of course, if you have any questions along the way, be sure to let me know in the Q and a section, so we'll go ahead and get into it. So pinterest creative tips also creating a pin for profit. Number one, you always want to make sure that you are clear. Clarity over Creativity is always going to win. Why? Because when you confuse people, they don't take action. Even if, even if a pin looks pretty, it looks great. There's a great offer involved with it. All of that, if it's unclear, people will not click, period. That's just a fact. So you always wanna do, kind of have this clarity check within just a few seconds. Are you able to clearly see what is being advertised? If not, right? And a lot of people are that I found a lot of pinterest. Advertisers tend to try to put a lot of info or lot of words into their pins. Keep it as concise as possible, as clear as possible. Uses, use text, but try to be as concise with your wording as possible with that text. So again, clarity over creativity, very, very important for a lot of advertisers. And I see a lot of BU contracting up about this. So that's point number one. Number two, consistency. Now, I'm not just talking about being consistent with your other branding, right? Of course that's important. But I mean here specifically is when you create your pin, specifically for Pinterest advertising, you're obviously going to send someone to a website or it could be, you know, Amazon or Etsy or your website, you know, your blog site, whatever it might be, right? You're sending people to a specific URL, okay? You wanna make sure this is very important in a lot of people don't take this into account. That the typography, that the coloring that that what is being advertised is similar, is very, very similar and is consistent with your pin, with where you're sending the Pinterest user. Okay, so both of those that we're setting, the Pinterest user and your specific pin need to be consistent with each other. Otherwise, what's going to happen is people are going to click on your pin and then leave. So if you're advertising, if you haven't, so for example, if you're advertising, let's say canoe paddles again will go back to that example. You're advertising canoe paddles. You have a canoe paddle on your PIN. And then you have, you know, some wording, you know, let's say, you know, 10% off canoe paddles you have to offer in there to get people to click more. And it sends people too. But it, you send people to your website. And your website has all these different things, but they don't clearly see canoe paddle. They're going to click off because they clicked specifically for the canoe paddle. But then if you just send them to your general website, has all these different things on it, they're likely not going to buy, they're just going to leave. What would be better is if you send them directly to the canoe paddle product page, for example, where they saw the canoe paddle on the pin. They liked it enough to click on it to Ely's view, more information potentially even by and you wanna kinda you want to have that as consistent and as clean as possible. So again, it's not just colors and topography, which is important. But also what is being advertised. You wanna make it as clean and straightforward as possible. And of course, this is why I also recommend, because you may have a couple ideas in your head. This is why it's always good to create two pins at a time to promote not just one, because you'll, you may find and be surprised by which pin performs better in the long-term. Okay, so, so again, as we're going through these steps right after this video, go ahead and create your two pins that you want to advertise. And then in the next video, I'm actually going to show you how to advertise those pins in campaign manager. But I actually find it better to create the pins that you want to advertise first. And then we'll go in and actually kinda basically boost those pins or tell Pinterest, you know, how we want to target those pins. And it'll give me some pointers there as well. But go ahead and use these tips after the video. Create the two pins that you want to advertise and then we'll move forward from there. So number one, clear. Number two, consistent, number three, contrasting. Always do this. Always before you advertise whatever specific keywords or interests or interest that you want to target with your Pinterest advertising. Type those in to the pinterest search bar and look at the options that are already there, especially you right up there at the top. You don't have to go super in-depth. But look at those pins that are right there, kinda near the top of the search results. And just take note of, and you can even save these to a secret board where you have these, you can kind of look at them. You'd take screenshots whenever you want to do that works best for you. But even if it's just a few seconds or a minute of doing this, it's very, very important to look at, again, the colors, the topography, the images, what is already being used. You wanna make sure that you're not using that or you're using that in a very different way. So for example, let's say that in this example, you know, on the right-hand side of the screen, or I guess on my right hand side of the screen you see the the example of the advertiser or the promoted pin here, and it's utilizing blue, okay, in a very light blue, let's say that I did my research and in this case, you know, I was looking at all my competitors, right? All the other existing pins, and they're all using orange and yellow. Well, guess what? My blue is going to stand out a lot from all of those oranges and yellows, okay, so you want to be contrasting and it's not just with color, it's also with if you're using product images or other imagery, the graphics, all that right, you wanna make sure you always, just even if it's a few seconds, just look at the pins that are already ranking and they're already there for the keywords that you want to target as well as you know the interest that you want to start with your Pinterest advertising and you wanna make sure you have that mind does want to make a contrasting pin. So maybe utilizing different colors and what's, what's being there if, if it makes sense or using it in a different way, different shades, imagery, all that contrast. And so again, it's going to be wildly depend, but I just want to make sure that you stand out and you can, again create a secret board, create kind of a dummy pin to the secret board and see literally what it looks like kinda compared to all of those other pins that exist. It kinda helped give you a better idea. Again, you can take screen shots as well, whatever works best for you, you can do. But make sure your opinions contrast because if it doesn't stand out, people won't click, even if it's pretty, if it blends in with everything else, people aren't gonna click right. Don't take my word for it. Go ahead and test and you'll find you'll likely find that this is true. So that's number three is contrasting number for benefits based. So obviously, whenever we buy something or we take action for anything, it's because we're trying to solve a problem, even if it's a seemingly small problem. For example, if I'm trying to, you know, if I'm subscribing to your email list, right? Maybe you offer some kind of article, right? Maybe that article or that ebook or whatever that you know. That gets me to give you my email, maybe that I believe that that has a key to solving some kind of problem for me. Or for example, for a canoe paddle and looking for new canoe paddle, my broke and I'm looking for a sturdy, strong canoe paddle that elastically forever. Or maybe it's my first time canoeing and I want to make sure that I have the best equipment possible So my friends don't laugh at me, whatever it might be, right? There's a specific problem that I'm trying to solve when I go to Pinterest and I type in keywords, or I'm just browsing Pinterest, okay, so always have what is the pain point that you are solving? That's the benefit. Okay. That's that's basically the definition of a benefit is what is the pain that's being solved that you're solving for either of your customers, your subscribers, et cetera, and make sure that that has benefits based, OK. And sometimes it's maybe a little bit easier than others. But for example, if your product is your sturdier than all the other options and last longer than it makes sure with your imagery and with your text that you really show that you show the strength or you show that you know the strength of your product or whatever right there in the imagery, right? Just make sure that's at the top of your mind when creating pins, that what is the ultimate goal of the person who's going to click and then ultimately subscribe or buy or do whatever I want them to do. You know, what am I solving for them? Have that idea of what am I solving for them? And then make sure you show that in your pin in nature that's very apparent, extremely benefits based and other example could be just one more. I know that's a lot of time into this, but is if you're selling some kind of weight loss pill, the goal, the benefit is not weight-loss. The benefit is confidence, right? Or the benefit could be health-related. Feeling energized in the morning. And you needed a really narrow down and find out what is the ultimate goal, right? You're selling weight-loss pills and maybe you're using Pinterest advertising for that, right? The goal is not necessarily weight-loss, although you could just kinda, you know, you could test this. But really the ultimate goal is something deeper than that. It's, you know, it could be, like I said, their self esteem, their confidence. It could be their their feeling of energy at night, during the day, in the morning, whatever it might be that you need to know your audience and you should already know your audience. Know why they're clicking on your ad, why they're clicking on your PIN and make sure that that is very apparent and clear in your penn Of course, if you have questions or would like more examples, let me know in the Q and a. But again, these are just pointers. Hopefully this was helpful. I can't create the pin for you unfortunately, because there are so many different industries. I know people watched me in so many different industries and, you know, we have bloggers here, we have e-commerce sellers, we have all different kinds of people here. So hopefully this is beneficial to all of you. And then lastly, number five. Again, this is super-simple, very time-tested, and extremely effective yet so few people do it and it's so easy. And that is, make sure your pins are inspired. Okay, again, a little bit with that, I've mentioned this before is it may be a good idea to create a secret board that's only visible to you, where you save pins specifically that you clicked on yourself. So every time so you had your advertising and petrous, it's a good idea to just get familiar with the platform. And many of you likely are in our Pinterest users, which is why you're interested in advertising through Pinterest. And if you're not, it's a good practice just to get familiar with the platform. And what you can do is select interests, use Pinterest, you know a little bit every day or just go a week, go hard and just kinda, you know, use Pinterest if you've never used it before. And just look at things that you're actually interested in and things that really stand out to you that are, you know, maybe the image really stands out to you or you actually end up clicking construct, wow, this sounds like a great offer. Really stood out to me. This really seem like it would solve my pain point and ended up making you click. Or maybe especially if it made you click and then buy, make sure you always save that pin to a secret board. And you can always go back to that board and you know that that board, you know, those are, you know, these are pins that made you take an action or pins that you came across that you really loved. And kind of slowly collecting those over time. You kind of have this treasure trove of pins that you can refer back to. So when you create new pins to advertise, you can refer back to that secret board, find out what actually made you take action. And it's really simple to kind of, again, not copy any of those pins, but to give you inspiration, you can easily see the colors, the images, the text, how much text, how big the text was on the image, et cetera, right? All the different aspects and you'll start to see patterns start to form. And this gives you an, a very good position because basically all of these other Pinterest users, they've gone out and had got out in the jungle and blazed a trail. Meaning they've already done all this work and ever creating a bunch of different pins for you. And Pinterest, you know, when you typed in certain keyword, you see what's showing up at the top of the search results. And you see the pins that have a lot of Saves, the pins that actually get you to click and YouTube, they've already done all the work and seeing what works and what's effective. And you're kind of using that and running with that, right? And using that as a base so that can save you a lot of time and effort, energy. And if you're completely stuck, you're like you're sitting in Canva or whatever your design software is. And you're like, What do I create? How do I even go about this? How do I know this is gonna be effective? The only way to know that there's going to be effective as to actually test it. But before that's kinda get you in the best position possible, find what's already working. It's all free, it's all out there for free use. Gotta do a little bit of time, a little bit of digging, create that secret board, take screenshots whenever we need to. Do you have that kind of treasure trove? Go back to that when you're ready to create your pins. Ok, so hopefully this is helpful again, if you need any more information or anything else, always let me know in the Q and a section. And right now is the action item. Go ahead and create the two pins. Go to Canada or whatever your software is, create the two pins for what you want and for ties. And I'll see you in the next video and I'll show you how to actually get those pins promoted to the right audience in the next video. So without further ado, let's go ahead and get into it. 60. Step by Step Pinterest Campaign Setup: In this video, I'm going to walk you through step-by-step on how to set up your first Pinterest advertising campaign. That right way going through both Campaign, ad group as well as ads. It's really not that complicated. So let's go ahead and get into it. So step one is you'll need to login to your Pinterest business account, okay? Once you are there in the top left corner, go to the ads, drop-down and click on Create Ad because we want to create a new ad. And once we do that, well, Pinterest will ask us to do is choose an objective, right? Which if you remember, is kinda the, the purpose of the campaign section is to select an overall objective as well as an overall budget. So for our objective, I recommend in general starting off with traffic. Now, if you may be thinking, you may look over here conversions. And I've actually had a few questions from students about this. Specifically, hey Sumner, I wanted drugs, more sales on my Shopify or Woo Commerce website. Shouldn't I optimize for conversions because I want people to buy and convert more than just generating traffic. Yes, but only if you're generating enough sales. So if you have the Pinterest tag installed on your website, then you can optimize for conversions. But I really recommend getting at least 50 sales per day consistently before you start optimizing for conversions because this is going to use that data that's kinda generated in your Pinterest tag for the conversion data. So just kinda keep things simple to start things off, go ahead and select traffic. And just because you select traffic does not mean that you're only gonna get clicks and no sales or no results from your advertising efforts. It just kind of a good base and it works whether you have your conversion tracking set up or not, okay? And the last thing is if you do have your conversion tracking set up with your website and you use traffic is the objective. You are still able to track sales, okay, and optimize for sales. Because just kinda keep that in mind. Just Hopefully that makes sense. Just go ahead and select traffic for your campaign name. We'll go ahead and name the campaign. Whatever it is that you like. Like I mentioned, you should have to base campaigns. One should be for interests to the other, one should be for keywords. Search can do example, cam, example campaign. Let's use keywords. Just keep it simple. Maybe name it something like that. Or if you have specific products at your advertising and then maybe it's like, you know, product X keywords, okay, so what's going to keep it as, as it was? Next, we can either choose a daily spend limit or a lifetime spent limit. Or it could also be both. I recommend daily spend limit and I recommend getting started with at least at least very least $5 a day. I usually start with somewhere around ten to $20 a day, usually for both my campaigns. But again, it depends on your objectives and that's really up to you to decide there is no right or wrong. It depends on your objective. So I'll go ahead and enter in ten camping status. We want to make sure it is active because we wanted to be active. So once we do that, we'll go ahead and hit continue. Campaign section is really, really easy and straightforward. Next, we're going to be naming our ad group. Ok, so this could be, you know, so what does this? This is our keyword, so we'll just name it the same thing. So if you'd be like example. Keywords, sorry, it's lagging a little bit. If this was my, let's say because remember we have two different campaigns that we're setting up or keywords and our interests. If this was the interest campaign that I was setting up, that maybe I would have example in And now name this specific interests. So maybe, you know, like we said before, for example, maybe it's like baby, baby food would be our example for the specific interests. So that way when I go to my campaign and it looked at the different ad groups, I can quickly see, OK, this targeting is for the baby food interests. This one is for, I don't know, baby monitor interest. This one's for baby gear interests or whatever it might be. Ok. So that's usually that's kinda how I'll name it specifically for the interests campaign. So it's baby food. For audience. You can create a new audience. If you have the conversion tracking set up, you can actually start targeting or retargeting people who've visit or take specific actions on your website. Okay, so if you already have the Pinterest tags set up in your website, you've already been generating sales. This can be a really great option for you to basically use this for retargeting. But for a lot of people in the vast majority people watching this, that is not the case. So it was kinda kind of skip over that. But if you're already running advertising, especially Facebook ads or, or other advertising platforms, you should be familiar with this and pretty straightforward. And if you'd like me to make a video, let me know about that specifically. But we'll just kinda keep it simple. And here we go. Then we get to the intersection. So if you're setting up a keyword campaign, leave this blank. Skip over this. If you're setting up and interests campaign, then you will want to go through this. So we'll go ahead and go through this pretending like we're setting up our interests campaign. So again, just making this up, let's say that we are selling baby products. And then what we want to do is we're selling specific baby product. Then we want to target people who'd be interested in our specific baby products, which each ad group we're only selecting one specific interest. What a lot of people do is they'll go through in the big O, you know, parenting, right. Because parents of babies. Right. So I wanted to target parenting. Okay. No, that is wrong. Ok. You want to be as hyper-focused and as specific as possible. Because the broader you target, you're gonna show your, your pin to a bunch of people who are interested in ultimately waste money. Or they might be just somewhat interested or accidentally click or whatever it might be, and you'll waste your money per click, Ok. So I don't recommend doing that. What I do recommend doing is we have parenting. Okay, that's interesting. So let's, let's click down. We see baby. So again, a lot of people would select baby. No, keep drilling down as far as you can go. So we were selling baby products. Let's keep drilling down into baby. We have baby gear. This is interesting, baby gear, baby technology, that's interesting. So let's say we're selling some kind of baby tech product, then this would be perfect for targeting. Now keep in mind people interested into maybe diaper bag in natural baby products, in stroller, maybe some of these other categories here, baby feeding, breastfeeding, things like that. You'll still be interested in our product as well. So you wanna kinda, I recommend kinda targeting multiple interests are really, they're kind of sub interests or sub sub interests. Again, one per ad group. So we're setting up, and I'll show you how to duplicate ad groups in another video. So for this, we're just gonna select one. So. Whichever interests is most relevant to our two whenever we're advertising, that's what we're going to select. So in this case, that will be where it was it baby, I'm just making this up but we're selling a baby tech products, so maybe technology. Okay, great. So just one. Perfect. When we duplicate our ad group, which I'll show you how to do in another video. Then what you'll do is when you duplicate the ad group, everything will be identical except for the interest. So what you'll do any duplicate is you've got OK. What's another another interest that's highly relevant to my product or to whatever I'm advertising. Let's say it's natural baby products. Okay, so what I'll do is I'll only wanna make sure one selected. So unselect baby technology and select natural baby products from my other ad group. And then for my third ad group, if I want to have three, then maybe it would say diaper bag. I duplicated the ad group. I get rid of natural baby product and entire diaper bag, et cetera, right? Every ad group for your interests campaign has one interest, should be pretty straightforward and it'll make more sense when I show you the video on how to duplicate. But for now, just choose the interest that is most specific to your whatever your advertising. Okay, so that's for your interests campaign. All right, but let's pretend right now, we're not saying we've already done our interest campaign were good. And we want to set up our keyword targeting campaign. Then what we will do is we'll leave all this blank. If this is for a keyword campaign will evolve as blank. We'll scroll down and we wanna focus on this section here, as I said before, in order to target keywords with Pinterest advertising, which is really, really powerful, you want to have at least 25 keywords, okay? So I've already showed you how to identify a list, a huge list of highly relevant high profit potential keywords. You're gonna take that list that I've already shown you how to create. Your gonna go here into this section you're gonna paste. So it might look something like, you know, Keyword one obviously won't be that early, I guess would be like baby tech, product or whatever it might be, right? Whatever the keywords are, just kinda entering all the keywords in here. This is also where you'll enter in if you're using negative keywords, okay, just as a refresher from negative keywords, it's just a negative sign and then the keyword, so negative. So let's say like blog, ok, so negative and then blog. And we can actually see if we scroll down here, that I highlight right below the keyword targeting section, Pinterest actually defines, you know, we have broad match phrase, match exact, match negative phrase or negative exact. So we want to make this negative exact. So we'll have brackets before and after or actually no, sorry, we want phrase match because we don't. By targeting negative phrase match. That means that sometimes didn't look baby tech products, blog, baby tech products maybe let's say like reviews or other keywords like this. It reviews or in the phrase of their surgeon or blog is in the phrase that they're searching or video or whatever it might be. People are searching for information, not for our product and we want to drive sales, not people just looking and browsing. So I'm going to add maybe some negative keywords in here, which again we have already discussed just kind of as a refresher. So negative phrase match blog, negative phrase match reviews because I don't want anyone who was looking for blogs or reviews. I don't want my ad to show up for that. I don't want to waste clicks on that. Because they could think, Oh, I typed in, you know, baby, I don't know baby tech blog. And my pin showed up and they just click just because they click, they get to my landing page because my website they're like, Oh, no, I'm not interested in this. I, I accidentally clicked on this and they click out, and I just wasted money on that click. That's the reason for it. So here is where you're going to enter in all your keywords that you're targeting and all the keywords that you're not targeting kinda, you know, through negative targeting. So negative keywords and all your other keywords, those go in here. Minimum of 25. Here. Pretty straightforward once, once you do that, right, either one of those section, either the keyword or the intersection. Once you do that, then the next process will be the exact same as probably the most complicated, but shouldn't be too difficult at this point. Here, you can select specific genders. Obviously, if your content, if your product, if you're pin, specifies to a very, very specific enter, choose that gender, otherwise, leave it as all for ages, especially if you're selling something. What I like to do is pick specific ages. If it's anything alcohol-related as well, keep that in mind. They needed you 21 plus of course, or anything else like that, requires a little bit older. So just kinda keep that in mind. Generally, I almost always uncheck 18-24 unless my product or add specifically relates to that. And that is because most 18 to 24-year-olds, their stage of life, they don't have a lot of money, right? The prior getting money from their parents. Again, there are certain cases where this isn't this isn't true. But generally, you know, maybe high school, college, they don't have a lot of disposable income. So if I'm, if I want to ultimately generate sales from them, even if it's through subscribers, right? And getting people to subscribe to my email list, those might not be the best quality subscribers. So again, of course, if your product or add appeals to a very specific age group, select that age group. Otherwise, don't just leave it as all. I'd recommend unchecking 18 to 24-year-olds in general. Next, you're gonna pick your specific locations. If it's just the United States and leave it as all US locations. If maybe it's the US and Canada, than what you'll wanna do is pick the United States and Canada, which is pretty straightforward. Once you pixels, you can go ahead and go through here and pick specific locations. So we'll go ahead and we'll select Canada. If you want to drill deeper as well, you can go to specific and metros are specific regions. So there's metro areas. They get really detailed targeting, which is kind of awesome. Depending on some of your objectives that might make sense for me. Usually doesn't make that much sense with my e-commerce business. So also regions. So for example, the province of British Columbia, maybe I just want to target that region in Canada for whatever reason so you can get pretty detailed or keep it broad, either one. That's how you do it, depends on your objective and you know best. Next, we have languages. I like to, if my pin is in a specific language, I like to make sure that I select that language for my targeting. So you want to unselect all. And in my case, my pins are in English now, if language isn't a big factor for you in terms of the purchase or in terms of the result that you're trying to get, that you just leave it as all languages for that territory. But for me, I almost always choose a specific language because my pins are in a certain language. My landing page is going to be in a certain language, so they only wanna target. And the reality is the majority of people, for example, the United States that I'm targeting are a huge percentage of them are going to be speaking English, right? There's obviously a lot decently large Spanish population from targeting Canada, there's a large French population. But again, whatever my pin and my landing page, the language of that. That's what I want my language to be, to get pretty straightforward, right? Not, not too difficult devices for now. Leave it as all devices still testing this and if I have any updates, I will let you know. But for now I'm leaving this as all devices and it's working well for placements. I leave it as all placements. There's you can choose between browse or search. So for Browse, if we go ahead and hit this, petrous, states that your ad will appear as people browse through their home feeds, right? So there's kind of browsing there on their home feed. They aren't really searching for anything in particular where with search. So your, your, your ad or your pin that you're promoting will appear in the search results when someone actually searches something. So in general, I leave it as all because, for example, sounds typing a specific keyword. I want to be, no matter what kinda, when they kinda type in that keyword within that vicinity I want to appear and not really care that's in browser search. Ok, so that's kinda what keyword also with interest-based, right? If I know that they're interested in this topic, I don't really care between browsers search too much. However, again, something that I'm considering testing and if I come up with anything new, I'll let you know. But for right now, just leave it as all. There's a lot more, in my view, a lot more important aspects to focus on. And this one isn't as big, although it could have an impact, but I'll test and let you know. This one is very important. You want to make sure that this is unchecked. This is kind of sneaky that Pinterest does this. You have the option is the default to use your pin to expand your targeting. So basically, Pinterest inking, Click here to learn more, but basically it's keeping it simple. Pinterest will analyze your pan as well as your landing page and I believe maybe even some related pins that you've created in your account. And it'll, it'll understand your pen and understand some of the language that you use, your categorization and all of that, and use that to expand your targeting. So that means target more than the interest that you select, target more than the keywords that you select. And basically what it's gonna do is Pinterest wants to waste your money. They want to spend your money. And they don't really care if you get results because they're making money. So they're going to do is take your money and they're gonna go find random people basically on Pinterest that are somewhat related to what you're advertising. Find them, show your add to them and it might get some clicks and things, but is that going to be really relevant on it could ultimately waste your money icon that it definitely waste your money. So I would recommend leaving this unchecked. Otherwise, you're giving up control to Pinterest. And you're basically giving control to an organization that just wants to take and spend your money and they don't care about results. I care about results. I hope you do too. And if that's the case, leave it unchecked. It's the default that is checked. So you want to make sure you manually uncheck it. Next, you'll set your daily budget. This is for the ad group. So what you can do is you have your campaign budget. So let's say your campaign budget is $10 and you have to ad groups. I'd recommend doing is you can either set both ad group, you know, when I grew up to five and the other one to five. So five plus five equals ten, right? So you have one ad group is five. Adequate number two is five. That adds up to ten. Your campaign budget is ten, they equal, right? So that's, that's, you want to make sure that your total ad group budgets equal your campaign budget. So you have one ad group in your campaign budget is $10 and you want that to be ten if you have three ad groups and it's $10 and something like $3.33 or $33.24. Alright, that's just kind of pretty straightforward. Or have five ad groups would be $2 per ad group. So in this case, let's say we're gonna create, we're ultimately going to create five ad groups will keep $2 a day. And keep in mind, you can set it up this way or you can set it up a different way where you have certain ad groups have a higher daily budget and other ad groups have a lower daily budget. If you want one ad group for whatever reason to spend more, usually right off the bat, I have them pretty equal. However, as time goes on and, you know, over the next 30 days, over the next 60 days of setting up this campaign. If I see that one ad group is performing a lot better than another, I might reduce my ad spend for one of the ad groups and increase it for another tour. My campaign budgets the same, but it's being allocator, it's being better utilized. And I'm putting more money toward the winners and less money toward the losers. And ultimately my overall campaign performance is going to improve. So something to keep in mind, a little bit more advanced, but hopefully that makes sense, but keep it simple. Your ad groups should add up to the total daily budget that you want to spend. Really straightforward. This is another really important section, okay, and we're almost done. I promise you don't have to hear my voice anymore. We have the bidding section. Pinterest automatically chooses automatic bidding. This is not good. Basically, you're telling Pinterest, hate Pinterest literally. Here's my credit card, go spend whatever you want. So it's like, you know, a dad to his daughter, Hey, here's credit cargo, spend whatever amount you want. There's no cap that you are doing the exact same with Pinterest. And I found that Pinterest is not efficient with your budget, they are going to go ahead and just, you know, your bids could be very, very expensive and not worth it very unprofitable. So what you wanna do is select a custom bid. So go ahead and click on custom. And the thing is, and I'll go ahead and show you, but you $0.09 here, that your bid should be at least $0.10. Okay, so there is a minimum bid on Pinterest at $0.10, which by the way, for most objectives is very, very low. So what you want to make sure you do and what I like to do is I like to bid at at least usually $0.12 to $0.50. So if you want to be a little bit more conservative, start off at about $0.12 with your bid. If you want to be a little bit more aggressive, maybe start to more toward $0.50 for your initial bid, okay? And the reason for this is I did a lot of testing, especially with a lot of e-commerce. I know there's a lot of people here in this course who are specifically e-commerce sellers, which is why I wanted to call this out. In my kind of price range, I found that 1250 Cent bids tend to perform fairly well again, but it really depends on your objective, what your advertising, and all of that. So just kinda keep that in mind. It's not just a blanket statement. You have to know what's right for you. And I've already talked about that in previous videos. But my reason for kinda starting off at $0.12 is Pinterest has a $0.10 bid minimum. So what does that mean? That means a lot of people are going into pinterest there and they're bidding at $0.10. And then there's also other people who come in and say, OK, a lot of people are bidding in at $0.10. If I'd been at $0.11, then I'm going to be a little bit above them and beat them. Well, guess what? We're going to bid at $0.12 because we're going to beat the people who aren't taking this course. They have no idea how to advertise online or on Pinterest. And there's kind of setting the default because they just hope they get profitable ads. So they set $0.10. And then we're also going to beat there people who think that they're smart and they're bidding at $0.11. So usually, albeit it like 12 senses a minimum because I'm beating out all those other people by one or $0.02. Not that expensive, but it could get a lot more impressions and sales ultimately and clicks by doing that up to around $0.50 depending on my product, my objective, and all of that. If you want to start, I would recommend starting low at $0.12 and waiting, you know, a week. And then it after a week, if you don't see that many clicks, that many impressions maybe increase it by $0.15 and then $0.20 and then the 25 to 30 and so on, once a week or maybe twice a week at most, until you start getting more clicks, more impressions, more sales. And once I kinda happens, I'll show you how to optimize your campaigns to ultimately improve your profitability more and more and more every single week, every single month, getting better and better and better results. That's kind of my overall advice. I didn't want to just say it depends which most people do because no one wants to give a hard number when it comes to bidding. But there's just an overall, an overall starting point that I would recommend my reasoning for why. Okay, so $0.1250 maybe kind of as a starting bid for pacing. Go ahead and select Standard. Accelerated just means let me look at that. I'm areas accelerated. It's basically just kinda push it faster. They could make sense if you're on a deadline or something like that, maybe accelerated, but generally, I only ever use standard. And lastly, we've now gone through our campaign, our ad group section. And the last section is our ad section, where we're going to select the pins that we actually want to promote the whole point we're doing this right? Or promoted pins. So what you can do is you can either select one pin or more than one pins. So when I like to do, as I've stated before, is select two pins per ad group, ok? And what that means. And the reason for that is I want to see which pin is ultimately going to get better results. And you'd be shocked by even small changes in colors, changes in fonts, a video versus an image, a white background image versus a lifestyle image, and all these other kind of factors that one pin for whatever reason, can perform so much better than another pin, even though it's very similar. So because of that, if you're not testing which pin is going to be better, you'll never know. And you could basically test and use a pin that's not very good and never know that it's not good, right? That's the whole point is basically you don't know what you don't know. That's why we're testing. So I recommend selecting two. So we have to do is scroll through hearing, and this is just my kind of example account. I just use this a little bit for testing and for example purposes. So let's say we're going to just select this one here and this one here, right? Boom, boom. We selected them ready to go. Once you select the two pens that you want to advertise, go ahead and click on Launch. And then once you get lunch, you're ready to go. Your campaign has now been set up. And from that point on, we'll dive in a little bit deeper into the reporting and the optimization side of things in your advertising dashboard. And just as a quick reference for you, if you want to kind of go back and check on your advertising data and reporting, you're going to add in the top left corner and click on reporting. And that will take you to the reporting section dashboard with all the data. And I'm going to dive into a lot more deeper in another upcoming video which I'm still working on. And hope this was helpful if you have any questions about this, let me know, but hopefully is pretty straightforward. And without further ado, let's go ahead and get into the next video. 61. Pinterest Ad Targeting & Bidding: At this point, you've already begun to set up your first campaign. And we've already kind of went through the campaign section. We've already created our pin that we want to promote. And now we're ready to actually set up the targeting and bid and budget and all of that, which we'll go ahead and do in this video, I'm gonna share with you some hacks that many Pinterest advertisers don't even have a clue tube that I hope you find valuable. This is kinda where everything comes together. So I'm really excited for this. Let's go ahead and get into it now. So first is once you get through the campaign section, which I covered in the previous video, you'll get to this page and the first thing that you wanna do is name your ad group. Now, remember back to the video I had about campaign structure, right? Where I recommended having one campaign and then to ad groups PR campaign. So what we're going to do right here is create our first ad group. Again, we're gonna have to add groups for this campaign. We're creating our first ad group right now. And in the next video we'll create our second ad group, which is even easier than the first. Ok, so, and first, let's say in theory that for me, right, we want to have two different ad groups that are, that have different testing, different targeting. So this ad group, I want to target my long-tail keywords inexact match. And in my other campaign, I want to, or my other ad group I should say, I want to target my keywords and phrase match, and I want to see which one performs better. Okay, so what I can do is I'll just name this Amazon FBA course dashed exact match or whatever it is. Maybe you're targeting different age groups, different languages on different types of keywords. Maybe one is a misspelling ad group, the other is a Spanish ad group. And you're like, what the heck does that mean? That's going to be covered in a future video and that's actually really special surprise I have for you. And so we'll go ahead and name. This is internal. You're the only one who sees this. This is for organizational purposes. It really doesn't matter. So as long as it's organized as all matters. So we go ahead and name our ad group. So next, we're gonna scroll down, skip, skip, create new audience. You, again, if you have conversion tracking set up in your, on your website and you want to target people who took a certain action. Maybe you want to target everyone who purchased from your website the past 30 days, who visited a certain page on your website the past 30 days, he became an email subscriber in the past 30 days or whatever period that might be, and you want to target them specifically, this is where you do it. You go ahead and create a new audience right here. And you can go ahead and create that and Pinterest and basically ask you, Who do you want to target based on the data that we've collected? And you can select that there. Although many of us, we don't just want to really target people on our website. The whole reason we're using Pinterest advertising is to target brand new people. Okay, so again, you could do both if you do want to, if you do have conversion tracking set up and you have the Pinterest tag setup like I showed you in a previous video, then you can go ahead and create a new audience here, really straight forward. But if not, then what I'd recommend doing is I'm continuing on here, which is going to be the majority of the case for us. Okay. Next, what do you want to make sure you do? And this is a little hack that I'm gonna share with you. One of the few, many hats I'm gonna share with you is you want to select at least one of the interests here. So think about what your, you know, think about your audience. What is your audience interested in, on, on, on, on Pinterest? And then we're gonna go ahead and find it. So in this case, sorry, I'm kinda thinking while I'm speaking because I want to make this as realistic as possible. Let's say I have my course about how to sell products on Amazon. You know, people are likely going to be instant education. So what do you want to make sure that you do is select at least one of these categories. And again, you can see all the categories just by scrolling through I selected education and what you also want to make sure you do. Is unselect at least one of the subjects, okay, for whatever reason with Pinterest algorithm. And they're kind of the way the advertising platform is set up. You can actually get better results by unchecking one. So there's the category than these are all subcategories. By unselected one of the subcategories, you can actually get better results. Of course, you can do this testing on your own. That's just the way that based on my research that I have found from other experts in the Pinterest field, Pinterest marketing advertising field. So in this case, let's see what we would see Teacher Resources, maybe subject, again, it needs to be at least one education level. I don't really know. I mean again, this is just an example. So let's just say Teacher Resources, subjects, homeschool, all this other kind of categories related a little bit better, let's say just to my, to my interests. And again, you may be looking through this list and finding that there is not really any category that really fits in, you don't have to select an interest. Okay? I recommended because that's going to help give you more reach. But again, remember what I said before is you can target interests, demographics, and keywords. So you don't have to do all three. You can just do one of those three, ok, so you don't even need to target keywords that certainly could use target this. But I actually do need to target keywords because Pinterest requires at least 25 keywords. So you do need to do that, but you don't have to choose an interest. So if you're looking through this list and you don't see anything that any interest that really relate to your audience, that you can leave it, leave it completely unselected. And in my case with my Amazon FBA Udemy course honestly, especially when I dropped down, career, maybe careers the only thing that would really resonate. So I'm only going to select, I'm really only going to select career here because that's the only thing that I think really resonated as an interest. And if I didn't, I'd keep it all unselected. But again, what you wanna do is if you do select one of these categories, what he said when I unselect at least one. So in this case, you know, at least one. But we're going to do everything except for career, okay? I don't see any other interest here for this example. So we're gonna just gonna continue again, you select one and then unselect one subcategory. Next section is keywords. Again, as I said before, pigeons requires a minimum of 25 keywords to target. This is where the long-tail keyword research that I showed you how to do this is where you're going to copy all of those keywords and paste them into the, the, the area right here, the keyword area doesn't really have a name. So what you want to do is figure out what match type you want to target. I recommend targeting one specific match type. Remember, match types are exact phrase and brought in for this ad group example, we are targeting an exact match, okay, so all my keywords for this one are going to be an exact match. And then the other ad group that I'm going to create, the jump that I will show you in the next video is going to be in phrase match. Okay, so remember with exact match, we wanna make sure that all of our keywords have been bracket before and after. So go ahead and take your keywords and whatever match type that you believe they'll work best with, you can go ahead and enter them here. Again, you're asking me what match type works best. Again, a complaint depends what I would say just as again, I've said this before and just as a general rule, if you really want, get, you know, a lot of reach, a lot of sales and you're willing to spend a little bit more than maybe broad match will work better for you. Because again, broad match kind of cast the widest net, but again tends to be more expensive. Where tends to be more costly, although you do get, generally potentially get more results. Where on the other end, exact is the kind of the most restrictive, it's the most kind of precise, right? So for example, in this case again, just as a refresher, this is exact match it with brackets before and after. This means by only targeted this, let's just ignore everything else on the screen and just Amazon FBA course. That means that, that when someone types in Amazon FBA course, that's the only time that my pin is going to be eligible to appear for that search query. If someone types in Amazon FBA or courses for Amazon FBA, I'm not going to show up. If someone types in Amazon selling course, I'm not going to show up. So Amazon FBA course, you know, is inexact matches to the most restrictive, broad is the most loose. So if you are willing to spend a little bit more to really you want to see results quickly. You want to kind of, you know, if you're launching a new product or launching something new, maybe broad match makes a little bit more sense. But again, it definitely depends. It's not just the perfect situation for that. And then if you're a little bit more worried about your budget, you're like, you're really kinda penny pinching or like, hey, Sumner, I really just want to make sure this works before I scale out and create new campaigns, then I would recommend more exact match, okay? Or maybe even phrase match. But if you really are conservative exact match in this case, when using long-tail keywords like I showed you how to create in the previous video, I actually like to use phrase match and I found really great results using phrase match because even though these are, you know, fairly, you can have fairly long keywords or long-tail keywords that have, you know, several words as a part of the phrase. People on Pinterest can still type in even longer phrases that you might be surprised. And by targeting phrase match, I have more controlled and broad match, right? But I can still appear and still capture those opportunities. And for me it's kind of the best of both worlds, but it's always good to test. Just something that you can do is you can have one campaign targeting, one campaign or one ad group targeting brought batch, one campaign or one ad group targeting phrase match, and then another ad group or completely separate campaign targeting exact match. So you can do kind of going to have all three. You just start off with one leg and said if you want to have more control, you're a little bit tighter budget. I'd recommend kinda maybe testing with exact match. And then if you want a little bit more results, you're willing to kind of spend a little bit more and get more reach than maybe considered using broad match. Again, it depends on your objective and your goals. And again, in this case, let's say I want to use phrase match. So in this case, I'm only going to use phrase maps. I'm going to remove the other two options here. So you wouldn't want to do is make sure that you add in all of your keywords into correct match type. And one last thing I know, it's like guys, but I'm trying to cram as much value in here as possible is what I like to do is forever. Remember we're creating one ad group right now. Is that within each ad group, use only one match type. That's my preference. So you may think, oh, maybe I'll just test them all together. I recommend keeping it separate because it's going to help you. It's going to help you quickly see this ad group is only broad match. This ad group is only exactly this one's only phrase. And you see that one is delivering much better results, getting more clicks, getting more sales. If you have conversion tracking set up or, or whatever your result is, you can quickly see OK, this match type is performing better where it's more difficult when they're all jumbled in and they're all kind of meshed in together. So you like to kinda keep it separate. You can utilize all three. But if you do keep them separate, that's all I'm saying. And you can either create one campaign campaign and then one ad group that has broad match another campaign with another ad group that has phrase and other campaign. Another aggregate has exact or one campaign that has an ad group with praise and ad group with exact and an aggregate with broad. It's up to you and that's just my recommendation. Okay. It's a tool. You can use it in a lot of different ways, but I want to kinda give you as much insight as possible. So, so what you wanna do is choose the match type for this ad group and this case we chose, Okay, I think phrase would best phrase match would best meet our objectives. Then what we're going to do is go to our Excel sheet or a Google sheet that has all of our long-tail keywords. We're going to copy all of those keywords, okay? And then we're going to go to a tool such as keyword match type tool.com. I'm gonna have a link to this, but again it's keyword match type tool.com. What you're gonna do is copy all the keywords that you have in your master keyword list in Excel or Google sheets. And you're gonna paste them here into this first box if you're using this specific tool. And then you're going to select either phrase match, exact match, right? One of the two, because you may be thinking, well, what about broad match? Well, if we go, broad match doesn't have any symbols are characters before, after. It's just the keyword itself. But phrase match has the quotations before and after exact matches the brackets. So what we can do is we can take our list. In this case, you can phrase match, click on keyword list. And then there we go. This tool adds the appropriate symbols before and after the keyword. It's going to now be targeted correctly into Pinterest advertising system. So then we have our new list. We're going to copy it, go back to Pinterest, and I'm just gonna go ahead and paste it right in there. So good look. Now we have all of our phrase match keywords, ready to go, ready to be targeted in Pinterest advertising. And then second, you want to make sure that you do is you may have some negative keywords like I told you before to write down elicit negative keywords. If you may not have any that you can think about the top of your head, that's fine. I guess depends on your objectives. But let's say there's some, you have an idea of some keywords you want to make sure that you don't appear for, okay? Make sure that you also include those here as well. You want to do both. You want to have the keywords that you're targeting and the keywords that you're essentially not targeting that you make sure you don't want to appear for on here as well. So in this case, I do not want to appear for Shopify course. Okay, so when someone types in Shopify course into Pinterest, I don't want to appear because I'm not selling a Shopify course and selling an Amazon FBA course. So for me that would be a waste of getting shown to that and I want to make sure my ad is as relevant as possible. So what I could do is I can target this as negative. You see it's negative because it has the minus sign right in front and then shop like horse, shelf like horses, the brackets, this is exact match. So this is symbolizing are showing to Pinterest that when I don't want to show up for just the phrase Shopify course. So if someone types in Shopify course for Amazon sellers or maybe like Shopify complete course. Right now, I can still appear for that because I only have Shopify course as a negative exact keyword. So let's just say that I want to make sure that anytime someone types in a phrase that has the words shut by course in the phrase that I don't want to appear for that phrase, what I would do is I would just say just for exact match, I would change this into phrase match. So fairly simple. Again, dependent, complete Depends, depends on your objectives. And of course, if you need help, let me know in the Q and a section. But we have our targeting. These are the keywords that we are targeting that when someone types these in to Pinterest were eligible to appear for, and then also our negative targeting as well. Alright, so again, and a little bit complicated at first, but it gets a lot easier with time. We're gonna go ahead and scroll down. Okay, we have genders. If your product appeals to a very specific gender, go ahead and select that. Obviously, you already know that Pinterest skews much heavily. It's largely female, although that is starting to change a little bit, but it's still dominantly female on, but there are still many who use Pinterest and it can absolutely be worth testing. But again, if you're specifically appeals to a certain gender and go ahead and select that. In this case, I'm going to select all genders for ages. There's another little hack that I recommend. Click on pec specific ages and an unselect 18 to 24. Okay. And you can also unselect others if it makes sense. You know, if you haven't very specific age demographic that you know, they'd be sure to select that age demographic. But in general, unless whatever your advertising or promoting specifically relates to 18 to 24-year-olds, think about where 18 to 24-year-olds, especially in the United States, are in, in life, right? They're graduating high school and they're in college, right? How much money do college students have? How much money do high-school students have, right? Probably not a lot. So if you are trying to, you know, get sales, that may not be the best option. And even if you want to get email subscribers, you want to be able to monetize those email subscribers, for example. So maybe 18 to 24-year-olds isn't the best option, just kinda just little hack to kind of share with you. But again, if whatever you're advertising specifically relates to 18-24 year olds, then go ahead and select that. But again, it's just kinda little hack I wanna call out. You can, if you're in the United States, you can pick all US locations. If you, for example, want to exclude like Alaska, Hawaii, certain states, you can pick specific locations. And if you want to advertise outside of the United States, this is where you would select, you know, outside the United States. And here's all the different countries, as you can see here. And more and more coming very soon. So obviously, majority are in Europe, although that is changing and as a Pinterest continues to expand. So will this both leave all US locations? And actually in this case, for, for, for my Udemy course, I can reach everyone around the world. So what I'm gonna do is I'm gonna select all, I want to reach the whole world summer select Pinterest users on all platforms. Scroll down, we get to languages. In my case, right? I only want to target English speakers these countries because my courses in English, right? And maybe your pin has a lot of English on it. So maybe you want to target English specifically. Maybe you create a separate add specifically for Spanish speakers or for other languages. You can do that as well. So if there's a specific language, can go ahead and select that here. And then in my case, it's absolutely the case. You know, maybe if you're advertising in Canada, you want to have both French and English selected. But again, I select English. Moving along devices to keep all devices. Again, unless it's relevant to, you know, if you want to download apps or get people to download your app and it has an impact and you only have it on Android or iPhone, then that would be important. But in this case, I'm going to leave all devices selected because I want to reach all devices advertising options for now. Leave all. I'm still doing some testing with browse versus search, which is really interesting. If I come to any kind of new conclusions or new results, new information I'll be sure to share, but for now, leave all recommended. Here's a key really important, uncheck this box, use your pin to expand your targeting. So basically Pinterest is going to do, if you leave this box selected, is they'll analyze your PIN and invade will randomly choose additional targeting and show your ad or and spend your budget and spend your money on additional targeting based on what they think is relevant. But the, what really ends up happening is Pinterest, make sure your ad to people who are completely irrelevant to your target audience. We have no interest in what you're advertising and you end up wasting your money either because it is pay-per-click, right? But when you show your add to an irrelevant group that could actually hurt your, your internal rating with Pinterest system. Because Pinterest actually looks at how well your ad is performing. Things like, you know, they look at, Alright, are a bunch of people clicking on this or bump, a bunch of people engaging isn't getting a lot of Saves, right? The more relevant and more specific your targeting is in general, the better because it actually gets you ultimately better results. And by expanding your targeting, you can actually end up also getting clicks or just poor results in wasting budget or getting a worse quality score by expanding your targeting. So I always like to leave this unchecked. So go ahead and leave it on check. That's that's really the summary. Just leave it unchecked. You'll likely get better results. Scroll down. You can either set a daily budget. So this is the maximum amount of money that you're willing to spend per day total on Pinterest ads for this campaign. Or you can also set a lifetime budget. I prefer setting a daily budget, okay. And I like to sit anywhere from $5 to $20 a day. That's just my personal preference. Anybody can absolutely set more. It really doesn't matter. What matters is what's the maximum you're willing to spend an advertising on Pinterest. That's what matters. And whenever that number is, that's what you're going to enter in here. Okay. So that's all it matters. So go ahead and do that and why I don't like to spend a lifetime budget. And even if I do set a daily budget, what I don't like to do and make sure that you don't do this or I'd recommend that you don't, unless it makes sense, is to set a start and end date. I do not recommend setting a start end date. What I recommend is letting it continually run because when you have a Pinterest had that's running and you turn it off or let's say automatically turns off because you set an end date. This actually sends negative signals to Pinterest algorithm. Because think about it. Why would you turn off your ad if it was, if it was good, if it was, if it was a good advertisement, if it was a good campaign, wild, you turn off the campaign. If it was a good campaign. And that sends a signal to Pinterest algorithm because they think there's something wrong with your campaign. So what I recommend is don't set an end date now that doesn't mean that you don't, you can't ever turn off your campaign because you can turn off your campaign whenever you want. You just have to do it manually. You can turn off your campaign whenever you want. But when he said N data automatically turns off no matter what. And then if you are getting great results now it's off. And he tried to turn it back on again or create a new campaign. You have to kind of start from scratch and you might not get the same results that you were getting before. So again, just to summarize, my recommendation, don't set an end date, can send bad signals to Pinterests algorithm. The only time that I really recommend setting an end date is when you have a specific maybe you have a specific promotion that you're running. It has a start and end date. Maybe you're running for a season, you'll make it for Christmas, for Valentine's Day, for Kwanza, whatever it might be. Right. You want to have a specific beginning and end date, then that would make sense for seasonal stuff for certain promotions or contests that you have? That would make sense. Okay. Just my just my $0.02 putting found helpful. Next, we have optimization and delivery specifically our bit. Again, if you haven't already referred back to the section or the lecture where I talked about creating and defining goals. So you should know number one, you should, of course, at this point what your goal is and then also know what it's worth, specifically in cliques. And I kinda run through a very simple example with you. So again, this is just to get started. So the minimum bid here, oh, and by the way, never select Automatic bidding. Because what happens is Pinterest is in control of your bidding and basically they do each of these waste your money. They spend your money as much as possible. That's all this means. It sounds fancy and it sounds like Pinterest aims to get the most clicks for your budget. All it means is they're going to try to spend as much money out of you as possible. Because the more money they spend, the more money you have to spend to get results. So I don't recommend it. I like to have as much control as possible with my advertising. So I like to always, always, always select custom bid. And again, you're wondering what should I set for accustomed it? Well, the minimum has to be $0.10. That's the absolute minimum. But it's really up to you. If you want to be more conservative and get more, have more profitable results in are OK with not getting as many sales or as many email subscribers, or as many results. But you really want to focus more and more on profit that I'd recommend getting somewhere closer to ten sets. Others keep in mind, you may not get a lot of clicks and a lot of sales that way, or a lot of results that way. But it could be very profitable potentially, where the further away from $0.10 that you get, you likely the more clicks, the more results that you'll get. But also more expensive at a higher cost, obviously because you're spending more per click. Again, go back to the exercise if you haven't already and define what your goal is worth. And they kind of backtrack and figure out, OK, here's what my goal is worth like, here's how much it's sale is worth to me. Let's say it's worth $10 every sale that I guess that's how much profit I make. Well then how many clicks does it take to get a sale? Debye, divide that out, and then you have your maximum cost-per-click and can work from there. So in this case, let us say maximum that I want to spend is, let's say $0.29 a click. I've done my research and this is a good starting point. The maximum that I wanna spend per-click is $0.29 per-click. And I believe this will be profitable if I get clicks at $0.29 a click based on my targeting and all of that. So go ahead and enter in the initial bid. Alright, for pacing, I recommend state again, this is recommended. I would recommend sticking with standard accelerating. I've never really tried this. I've never really had the need, but essentially accelerated is you can kind of see it here. It's not letting me see for some reason, but on Pinterest is accelerates the speed at which it shows your PIN. And I'm not sure exactly what they do to make that happen. But dispensary budget, I think faster and the results I'm from what I've heard, I haven't even tried it because just from my research and in speaking with other Pinterest advertisers, It's not effective. There's no really reason to do it, so I wouldn't really recommend doing it. I just select, keeps standard selected. And then lastly, what we're going to do is like I said, you should already have your pin that you want to advertise, create it. So what you'll do is you'll go to all pins. And if you don't have it been created, go ahead and select on create pin and you can go ahead and create a brand new pin here. But like I said, you should already have a pin created. That's my recommendation, just a little bit easier because then all you have to do is scroll down and select. So I'm just gonna kinda scroll through until I find the pin that I want to advertise. Here we go. Let's say it's this right here. I go ahead and select. So now my campaign in objective or setup, my ad group is set up and now I've selected the ad that I want to promote. Well guess what? All I have to do now? Hit Launch and everything will start running, right as long as it's approved. Now, your advertisements have to have to abide by Pinterest rules, which are pretty straight forward. It's, you know, you can't can't promote I think you cannot promote alcohol or tobacco and it can't target like certain ages or, or whatever it might be right, under certain restrictions. Again, you can look it up for yourself or include a link to that as well. But pretty straightforward stuff. Nothing really, kinda crazy. But of course I'll include a link to that they can read for yourself because that could change in the future. But as long as it's, it'll go through your ad will now go through an approval process. And likely it'll get approved. Once it's approved rate it'll start running. You'll start spinning at that Max kinda cost-per-click. Start targeting those interests, targeting those specific keywords, and start getting clicks and ultimately results and hopefully highly profitably. So that's how you set up your initial campaign. Again, like I said before, I recommend that you have, for every campaign that you have having one, having to ad groups. And I'm going to show you. So right now we have one campaign, one ad group, and one app. In the next video, I'm gonna show you how to create a new ad group to your existing campaign, which is very simple to do and even easier than this. So without further ado, let's go ahead and get into the next video. 62. How To Create 2 Ad Groups Per Campaign: In this video, I'm going to show you how to create another ad group within the same campaign. Because again, we want to have one campaign and then within each campaign having 2-AG groups within that campaign, at least that's my recommendation. Of course, you don't have to do this. But it's really great for testing reasons too, where you can test to different types of targeting, whether that's keywords, interests of demographics, et cetera, and see which targeting ultimately performs better. So to do that, and it's very simple. What you'll wanna do first, of course, is logging to your Pinterest account and the top left corner under add. So go ahead and click on that. Select reporting. And it'll take you to the screen that actually we're already on. And once you're on the screen, what you'll want to do is kinda scroll down to the bottom left side where you see kinda your campaign names. Okay? And again, this is your first campaign that you only have one campaign option of course, but you may be running multiple. So what you'll wanna do is just go ahead and select the checkbox, which campaign you would like to add a second ad, group two, ok, so once we have that selected, we're going to hover up here towards his ad groups for one campaign. Go ahead and click on that. Because again we have the campaign ad group and then add level. So we're clicking on for selecting the campaign, clicking on Add Group. Once we're here, OK, we've already created our first ad group. Go ahead and select, just like we did with our campaign, we're gonna go and select the checkbox in the left-hand corner. And once we're there, we're going to actually hit the duplicate button. And what that's gonna do is quite simply it's gonna duplicate this ad group. But what's great is we can actually make some changes before it's duplicated. So when we duplicate, we can create a different campaign, add this to a different campaign, add this to a brand new campaign, or add this ad group to the exact, to the campaign that we're currently and we want to keep it within the same campaign. So same campaign, that's why we're doing this. Otherwise we create a wholly separate Campaign number of copies in this case, it's just gonna be one. I'll move my head, go ahead and hit duplicate. Alright, and then for the ad group name, think about what makes this ad group you need from the other out-group, right? So for example, in one ad group, if you're testing exact match type where this aggregate protesting frames, then make that clear so you can put a phrase match ad group for example, or exact match ad group if it is a specific interest, whatever. It's again, for your organizational purposes, there's no really right answers, whatever helps keep this best organized for yourself. Where I'd like to do is have kind of a campaign name and then dash Jose phrase match, okay, or whatever your differentiator is there. So go ahead and rename for organizational purposes. And everything here. You don't have to redo all the steps. Everything here will be filled out for you, meaning whatever you created for your first ad group, whatever interests in, in targeting and keywords that you selected that will be present here. So all you need to do is just change the section that you want to change, right? So just go to that section specifically and change. So again, it's gonna depend on what you're doing and you have some sensitive info in here. So I'm just gonna go ahead and scroll down. And again it so if it's, you know, if you want to change the let's go here and only do US locations maybe than we would do this all US locations. So maybe you want AB tests between that. So all US locations if we wanted to, whatever it is, just make the change, which is really simple to do. Then just scroll all the way down to the bottom like I'm doing. Everything looks good. Go ahead and click on review copies. So we click on that. And then we say, okay, we're going to add this one new ad group to this campaign. Are we ready to go? If we are, we go ahead and click the red create ad group. If not would get hit cancel because, and since I've already kind of done this, I'm just using this, for example, I'm gonna hit cancel, but you would just go ahead and create that AD group two are now go up one campaign that has two different ad groups. As you spend more budget and as time goes on, you'll see which campaign actually performs better. One might get significantly more clicks, more results, maybe a lower cost per click or whatever it might be over time. And you'll start to see that as time goes on, but it will take some time and some budget to be spent. But very straightforward, pretty simple. If you have questions about this, let me know in the Q and a section and let's go ahead and get into the next video. 63. 2 Simple & Effective Pinterest Ad Campaigns!: In this lesson, I'm excited to share with you two bonus Pinterest advertising campaigns that both myself and other advertisers use to generate highly profitable sales by identifying keywords that nobody else's targeting. So let's go ahead and get into it now. And those two campaigns are number one, the misspellings campaign, and number two is the foreign language campaign. So briefly to kind of describe the goal or the reason these are so effective is number one, we know statistically and this has happened to us guarantee at some point in our life, we've searched for something, whether that's on Google or Amazon or Pinterest or wherever. And when we've tried to search for something, we ended up misspelling whenever we were searching for, okay, so we know for a fact that people are going to type in keywords and misspell those keywords when they search for whatever we're advertising on Pinterest. So what we can do is we can identify what those commonly misspelled keywords are and target them for very, very low cost. And ultimately, when someone types in one of these misspelled keywords into Pinterest or add can show up for that keyword for very low cost because very, very few other advertisers are doing this. So this is kind of a secret strategy. Don't share this with everybody. And it can be very, very effective. It's been very, very profitable for me. Now, keep in mind that the misspellings campaign, as well as the foreign language campaign, won't necessarily generated a ton of sales. But in my view, it's always worth setting up and testing because you might be surprised by the number of sales or the amount of profit that you're able to generate every month by running these campaigns for very, very low cost. Okay, and I'll show you kind of a little bit more about both of these. So that's number one is misspellings. That's the overall idea is we're going to find, you know, basically we're gonna take our common keywords. So just think about what your advertising again, we go back to the canoe paddle example. Take the word canoe paddle. You can take either one to five. Can you pat of those kind of keywords? So can you paddle, read canoe, paddle. Can you pal for outdoors, canoe or whatever it might be. And we're going to find misspellings for those keywords and then target those misspellings because nobody else or very few other people are doing it. So we get very profitable results when people mistype any of those keywords, add control for that and get very profitable results. Ultimately, Number two is the foreign language campaign. Okay? Pretty straightforward again, this is going to depend on the country in which you're advertising. I know a lot of people watching this will be advertising in the United States. So essentially, we're, most advertisers target the most commonly spoken language because that's where most of the money is, right, with the majority of the population. However, you'd still get really great results by targeting the largest minority language in the country in which you're advertising. So the United States, it may be worthwhile targeting Spanish keywords because many other of your competitors aren't going to be thinking or doing this. And you'll be the one or one of the very few who is clever enough to do this. And you target Spanish keywords that relate to whatever your advertising. And ultimately when someone texts in a Spanish keyword into Pinterest, for example, in the United States, than your pen can show up again at a very, very low cost per click and ultimately very profitable results. Again, if you're in Canada and maybe you want to run both English and French campaigns again. And that's a little bit more of a Nixon thing in the United States, there's less Spanish speakers percentage wise than French in Canada. But anyway, that's kind of the idea here is look at the top two languages for whatever country you're advertising. And maybe for number two and number three. Consider creating a separate campaign targeting those keywords on message overarching idea. Let's go ahead and actually get into a little bit more detail. So number one, misspellings campaign, what you'll do here is, again, take one to five. It can be just the one keyword, one-to-five keywords that describe whatever your advertising. So again, canoe paddle, or an example of a canoe paddle, that could be the word canoe paddle, read canoe, paddle, canoes, or can do equipment, even could work. What you're gonna do is take those and insert them into a free online tool like this. This is odd, the link to this, by the way, in the resources section. And this is called the keyword typo generator by SEO Book. Again, I'll provide the link as well. So you can have this. This is actually my favorite tool. And what you'll do is you'll take, you know, either you're one to five keywords. You'll take those keywords, enter them right here into the tool, okay, and then hit Enter. And what's going to happen is SEO book. In this case, this tool or whatever tool you use is going to generate a huge, like a huge list of hundreds of commonly misspelled keywords. Because think about it on their own. Each misspelling on its own doesn't get a lot of search volume, it doesn't get a lot of clicks, but when you have hundreds, okay, then collectively and in the aggregate, in total deck should get a decent amount of clicks. And you can actually get a decent amount of, generate, ultimately a decent amount of results or profit for very, very low cost. Okay? So what you'll do is generate that list of misspellings. Take that giant list of misspelled keywords and you're going to enter those keywords as exact match, meaning you'll have brackets before and brackets after. So you'll make a campaign just like you did before. The only difference is for your targeting. You're only going to target keywords, and you're only going to target keywords. Inexact match that with these misspellings and only the misspellings. You don't want any regulars felt words because the normally are the correctly spelled words. We'll get a lot more search volume. It'll kinda ruined the strategy. You could do that if you want, but generally you want to just, just have misspelled keywords, only the exact keywords. And you'll have like a list of like 1000 keywords. You'll target that specifically and then just test and see. You may not get a lot of sales, are a lot of results out of it, but you might be surprised. And I found, depending on the industry, especially if whatever you're advertising, if whenever you're advertising is commonly misspell, this is definitely going to be advantageous to you. But even if you don't think it's misspelled that often you'd be surprised and you can really get some awesome results. So that's number one in his spelling. Number two for the foreign language campaign, again, in this case, take as many keywords as you like. What you could do is if you've already created a keyword list like we've already done, it can be a long-tail keyword list or just a general keyword list. Take all those keywords. And if you either use a translation tools like Google Translate, if you can have a friend help you, that's even better. Because sometimes Google Translate isn't perfect, but it still works. Go ahead and head over to a tool like Google Translate and in the English section or whatever language that you are originally targeting, go ahead and insert all of your keywords and then translate to the most common, kind of like the second most common language within the country that you're advertising, which in the United States case, the most commonly spoken language currently is English, and the second is Spanish. So we want to target Spanish keywords, so we translate them all in Spanish. We take all of those Spanish keywords again, do the same thing. We make a separate campaign and we'd run everything pretty much like we did before, whatever pin is and we. And what we did before, the only difference is we're gonna enter all the Spanish keywords. Again, inexact match, and we're not going to talk to interests. So you're not targeting any interests or categories or anything like that. You're just specifically targeting these keywords because that's the whole point of this campaign, is only wanted to look for these keywords when you also start adding interests, then you're showing up for keywords and other interests and kinda ruins or defeats the purpose. And again, you can have as many campaigns as you want on. And these are just two that I have personally found to generate some pretty impressive results. And they don't really take that much time to manage or optimized. So really not a ton of effort to set up. And it gets surprised by how effective they can be. And just to restate the steps, number one is you're going to identify, you're basically going to find and identify keywords that everyone else has forgotten about. Number two, you can either create separate campaign, so one misspelling campaign, one campaign for Spanish keywords, or you can have one campaign with two ad groups. So one ad group is misspelling, the other ad group is Spanish. I like to, I like to have both in one campaign just that, you know, keeping a little bit more tidy. And because each ad group, you know, in this case, each ad group, the misspelling ad group, and then the Spanish had group, don't get so much sales are spent so much of the budget that they compete with each other. So anyway, that's going to be a little bit too much detail. It's up to you, it really doesn't matter. So either separate campaigns or one campaign with you ad groups. That's all it is. Okay. Number three is you, like I said before, you want to target all each of your keywords as exact match, okay? And exact match, you know, it's not. I put the quotation marks because death the proper kind of grammar, but you want to make sure you have brackets, remember exact matches brackets. So make sure that each keyword has brackets before and after the keyword when you enter it into Pinterest. And then number four, I recommend setting the bid to $0.12. Why $0.12? And this is, this can work for other campaigns as well. So just kinda keep this in mind. The minimum bid that you're allowed to have a Pinterest currently is $0.10. Okay? So what that means is there could be other advertisers that are advertising at $0.10. And maybe there's some other advertisers that think they're smart and they're bidding at $0.11 because they know everyone else is bidding at $0.10, but you're going to bid at $0.12, which is kind of coupled sense above. And the reason for this is, so number one, we know that a lot of other advertisers aren't using Spanish or foreign language campaigns, are misspelling campaigns like I've showed you, but there still could be a few that are. And if that's the case, well, guess what? A lot of them are going to be bidding at $0.10 because that's the absolute lowest. And others, or maybe even bidding at $0.11 because they think they're clever and they're bidding one set above everybody else. Well, guess what? Even more clever, right? Because you're taking this course and you're going to bed at $0.02 above. So again, the difference between 10 $0.02 should not be that significant in your ultimate results. But again, it depends on your objectives. And what happens is you can, if anyone else is competing for these keywords, you can outbid them. And essentially when someone types in a misspelling, you can be the top pin, promoted pin that actually appears above any other competitors that might be trying to compete with you and you can actually beat them on. I get that. It's still a very, very low cost, right? It's only $0.12. Not a big difference from $0.10 and ultimately generate clicks. Clicks at $0.12, which is very, very inexpensive. And they're very relevant to your product just because somebody misspelled your product or sorry, your product whenever you're advertising. Just because somebody misspelled that into the pinterest search bar. Or because someone's using Spanish doesn't mean it's irrelevant. There's still searching for whatever you're offering. So it's still good to make sure you reach them and you'll be reaching them and your competitors won't be and can end up being some very profitable results. Again, just keep in mind nothing is guaranteed, but in my opinion, it's always worth testing, test, test, test. Very important. Make sure that it's one of the most important concepts of digital marketing in, in digital advertising period. So make sure that you do so. But hopefully you have some really great results. And if you do have great results, of course be sure to leave a review, let everybody else know. But hopefully you found this valuable. Hopefully, as I kind of discover and create some new very profitable campaigns are different hacks like that. Of course I will be updating the course, so be sure to stay tuned. This is a living breathing course. So of course, any future updates I'll be adding here and you'll be getting access to. And as a platform changes, be sure we're gonna stay on top of it. But hopefully you found this helpful if you have any questions about this or anything else, of course, let me know in the Q and a section. And without further ado, let's go ahead and get into the next video. 64. Weekly Pinterest Ad Optimization: Hello and welcome to the Pinterest at optimization section of the course. Over the next few videos, I'm going to show you some very simple, yet extremely effective methods for improving the performance of your existing Pinterest advertising campaigns to ultimately generate more profit for your business. And basically what you're gonna do is use these strategies that I'm gonna lay out once every week. And I'll go into more details exactly what it is and how to do that in the next videos. But first, what you'll wanna do is go ahead and log into your Pinterest account. Once you've logged in and the top tab, select the ads drop-down, so ads than dropdown. And then you just select reporting. Reporting is where we're gonna spend the majority of our time actually optimizing our ads, looking at our advertising data. And what you'll notice is, as soon as you log into kinda the reporting dashboard, is that Pinterest provides a lot more data for their ads that a lot of other platforms I've had experience with including Google, Facebook, Amazon, and others. So there's a lot of data and it seems very, very overwhelming, but I'm gonna show you exactly what to focus on. Just keep in mind that there's a lot of, honestly, in my opinion, very unnecessary data or data that I haven't really found how to utilize yet. And of course, if I do in the future, have any very effective and proven methods for that other dataset, then I'll let you know. But this is where you're gonna find everything. This is we're going to, we're going to spend a lot of time. So without further ado, let's go ahead and get into the first video. 65. "Cut The Fat" - Interest Campaign Optimization (Part 1): In this video, I'm gonna show you a simple strategy to drastically improve the performance of your interest campaigns on Pinterest. So as I stated before, when I have two separate campaign types, campaigns for your keywords that you're targeting, and then a campaign or multiple campaigns for specific interests that you're targeting. And so these are separate types of campaigns. We're gonna optimize them a little bit differently, although there is gonna be a lot of overlap. Okay, so in this video we're going to cover interests specifically. And if you're a little bit confused about what I'm talking about, keywords versus interests. I've created videos about this specifically in terms of how to set up your proper campaign structure. So be sure to go back in the course and go through those videos. It'll make a lot more sense. But for most of you, if not all of you who are now watching this should make total sense. So we won't cover that anymore. So what we're gonna do is we're gonna do this process once per week. And I just need a couple of other things to explain. But first, go ahead and log in your Pinterest account. Click on the top tab under ads, get the dropdown. So adds, then dropped down to reporting, like I've shown you how to do before and you'll get to a dashboard that looks something like this. Okay? Once you're in this dashboard, what you'll wanna do is head over to the campaign column here and then open it in a new tab. All of your interest targeting campaigns. So any campaigns where you're targeting specific interests on Pinterest, that's what you want to open a new tab. So if you may only have one campaign, that's fine. Just open the ONE campaign. If you have ten campaigns, then open all ten in new tabs. Ok, so this example, I'm going to open this one right here in a new tab and I'm hot. These are actually real campaigns that I'm testing. It's a lot of testing at this point. These are brand new campaigns. So I'm using this kind of as a dummy account to kind of show you how to optimize. So I'm hiding some sensitive data just to let you know why there's certain things maybe missing or blurred out. So we'll open that in a new tab, which we've done right here. As you can see, that one campaign that we just opened has three different ad groups. Okay, so we're going to use this exact criteria with all three of these ad groups. So again, you're going to want to do this process once every week. Does not take that long at all and can really, and it's really, really simple. But there's a couple of things I need to cover. So what you want to look at or pay attention to when optimizing your campaigns using this criteria is your cost-per-click, number of clicks and date range, or basically duration that the timeframe. So because Pinterest is a planning platform, if you're running advertising, particularly for e-commerce. Because I know a lot of students here are taking this specifically for eCommerce and any commerce seller as well, that you'll find with Peter's advertising, maybe even compared to other platforms, it takes a little bit longer for the sale to kinda be made. Someone could click on your ad and wait quite a while before actually making the sale on your site than other platforms. So with that being said, and because I've found that Pinterest campaigns for whatever reason in, in my experience with a lot of different accounts tend to take more time to kinda get up and running and to start collecting data. I recommend running your Pinterest campaigns for at least 30 days before making. These type of changes are using this criteria. Now that doesn't mean you can't make changes to your campaigns. It doesn't mean that, you know, if your campaign, if you're running campaigns, for example, for 29 days or for, you know, two weeks, that you can't make any changes whatsoever. But what I'd recommend doing at the very least is wait one week before making any changes, like any change whatsoever, just let it run for one week. No changes is what I recommend. And then after one week, if you find any things kinda going crazy, like if you're spending way too much then you want or maybe you are not spending enough that you can consider adjusting the bids. For example, in this case, for your interests. You know, for interest number one, maybe you're not spending enough so you increase the bid. For interest number two, you're spending way too much so you reduce the bid, that's fine. But otherwise, like in a perfect world, I recommend waiting at least 30 days. At that 30-day point, you're going to have enough data to optimize. But before that point, there's not really going to be a ton of data available. So 30 days is kind of the beginning point to start for brand new campaigns to really start optimizing your going heavy on optimization, like I'm going to show you now and in the next few videos. And ideally, so you want to look back at the past 60 days. So once you've been running for 60 days, then you want to look at the past 60 days constantly. So basically every week you look at the past 60 days from that date. Okay. Like this week I'm looking at the past 60 days. Next week I'm looking at the past 60 days from that date and so on. So the 60-day timeframes gonna kinda move right every week that you check. But I ultimately you look at the past 60 days. We're going to start with looking at the past 30 days again, anything before the past 30 days is going to be not enough data. So I know that may seem a little bit confusing. So if you have questions about that, let me know. But basically and I have repeated myself but last 30 days, that's when you're gonna have enough data. Ideally in the best amount of data is going to be within the past 60 days. Because basically the more days, that's more data, that's more clicks that you have, and there's more information that you can use to better optimize your campaigns because you might find, that may be, let's say, you know, that 45 days ago you had someone click on your ad and they just bought your product, you know, 45 days later, for example. So that's just an example of something that can happen and does happen with your campaigns to where basically if you only looked at 30-day window or even lower, let's say like a two-week window is the oh, no one's, you know, no one's buying my product or no one's, you know, I'm not getting any results from my campaigns. That's because they're clicking now and the results are going to be later. So that's that's the reason why Hopefully that makes sense. I know I've spent a lot of time on that. So if you have questions, let me know. But with all that being said, let's say we've only been running for the past 30 days. We're going to look at the best 30 days if we have any more data, if we've been running for six months or two months or a year, we're going to look at the past 60 days, right? So over that makes sense. So we'll pretend Ok, past 60 days Again, these are actually fairly new campaigns. So because we have been running, we're looking at the past 30 days. So that's what you wanna do up here. First is adjust your date range. You can do that in this button here and just adjust for the past however many days. And then like I said, we have these three different ad groups. Each ad group is targeting a different interest. Okay? So remember when I said we want to focus on date range. We've already done that and we've already covered that in a lot of detail. Next, we wanna focus on clicks and cost-per-click, which we see right here. So in order to get this data, what you'll need to do is head over to the table on the table tab on the right-hand side. And select performance. Okay, so we have Overview delivery and sorry, my head's covering up its performance. So just go ahead and select performance. And that's gonna give us some of the data that we're gonna use in this specific instance. And as you can see, there's a ton of data that Pinterest gives us more than we need. So we're going to look through these three campaigns and make some decisions. Okay, so as we see right here, we have 93 clicks with this ad group, 109 clicks from this outgroup, and 67 clicks from this ad group. Our average cost per clicks. So CPC again stands for cost per click. This how much it cost us every time someone clicked on our pin or add up around 2700, sends a little over $0.27 here. I'm around $0.25 here and around $0.28 here for this group here. Okay? So what we want to do is look at number of clicks over the past 30 to 60 days. Any ad group, any interest ad group that has 50 clicks or more, 0 results, especially sales. You know, if you have 0 sales with 50 clicks, then what we're gonna wanna do is reduce our spend for those specific interests. Why? Because we're basically spending money, we're getting clicks. But for whatever reason, those clicks aren't turning into sales. It's not profitable. So the more the money that we're spending, we're wasting because it's not turning in a profit. That's the whole point with advertising. We want to spend money to make money. So we're spending money and not making money. So because we're spending money, we want to spend less money to potentially spending no money. And the way that we do that is again, number one, and I'll show you how to do this is we look okay, 93967. Okay. These are all 50 clicks or more over the past 30 days. Okay? These all fit the criteria. Then what we want to do is this, these ad groups have 50 or more clicks, but 0 results, we're going to reduce the bid by 40%. Okay? So let's just verify. So okay, These all have more than 50 clicks, are going to look at all of them. And we're gonna go, and in this case, these are for my brand new e-commerce website that we've just set up. It's actually a Shopify site, which you can see here. And we're optimizing for sales were trying to make money on this direct sales. So if we go here to total order value, oh, look at this. So far, we've had over 50 clicks for each of these ad groups. And so far. 66. Scaling Up Your Interest Campaigns (Part 2): So I've already shown you how to cut and reduce spend for interests that you're targeting with your Pinterest advertising campaign that are not performing. And in this video, I'm gonna show you how to potentially scale up and increase bid and put more money toward interests that are working, okay, and I've actually built a calculator for you. It's relatively simple, but it may take a second, just kind of understand it at the very beginning. So what we're gonna do like we did before is head over to ads, click on reporting, will get to a dashboard that looks like this. Then we want to open each campaign where we're targeting specific interests. We're going to open those in a new tab. So if you have one, it will be one. If you have more than, it'll be more. And let's just say we have this one here. Again, I am covering sensitive data here. That's why I'm not showing the full campaign name. Go ahead. We'll click on that open in a new tab like we've done here. Okay? And then what we wanna do in this case, okay, and you're actually going to run, you know, do this at the same time. You don't have to do this separately from the video that I just created, but this is just kind of another criteria and don't want to overwhelm you, but you'll do this all at the same time, you'll optimize your campaigns. You don't have to do one step first and the other you'll, you'll do it all kinda together. And what you'll wanna do is look at each ad group or each kind of interest that you're targeting, which is represented by each ad group. And over the past 30 days, if you have more than 30 days and you wanna look at the past 60 days, I'm if you have three months or six months of data, you still want to look at the past 60 days. So if you have 60 days or more data, look at the past 60. If you only have 30, Look at the past 30, that's pretty much it. And what you wanna do is look at the past 30 days to 60 days at any ad group that has at least 50 clicks or more and has generated at least one result. So that could be, your result, could be a sale on your website. It could be a subscriber or whatever it might be. Okay, so that's what you're kind of looking for. So in this case, let's just pretend that this top one here we have 50 clicks, right? This is a newer campaign. We don't really have, but I'm gonna use this as an example. So let's just pretend we're right at 50 clicks here over the past 30 days. And if we scroll over okay, with this top ad group here, we're going to scroll over and we're going to see all the way over. We want to look at V, in this case total order value. Because again, I'm running this for my brainy website. As you can see from this specific campaign, we've generated about 60, almost $16 in revenue on our Shopify website. Okay, so that's great. We want to know kinda how to handle this or what to do with this. And again, as 26 clicks right now, we're going to pretend like it S 50. So what we're gonna do is for every interest like I just showed you, that has at least 50 clicks and then at least one result in this case, one sale, one conversion here and we can see here the value of that. Then we want to use this calculator which I built for you. This is just a Google Sheet, really, really simple and all link this below. It's free to anything. Recreate yourself, really easy to do. But what we're gonna do is we need some data, so we need our current cost per acquisition are a cost per click and our target cost per acquisition. Ok, these are the three pieces of data that we need to enter. So it's kinda highlight those in yellow, just you can kinda see those. Alright? And I'll show you where to find those. So number one, the easiest cost-per-click. Let's go ahead and fill this in. And actually I'll leave these blank just for us. So cost-per-click, I'll show you where to find this one. Let's go back to our ad group. Okay, we're gonna look for cost-per-click. So we're gonna scroll in this row here, looking for our cost-per-click and legacy. I know there's a lot of data, but once you get the hang of it, it'll become much faster. Cost result right now over the past, you know, 30 to 60 days, it's $0.31. Okay, so we're gonna go back here. There's about $0.31. He could round up or round down just long as It's pretty close, but I like to round either up or down. So there we go, $0.31. Great. Target cost per acquisition. This is something that we need to know. Remember where I talked about your goals and what your goals are worth. So if you didn't already, if you're needed a refresher, go back to the video where I talk about your goals. Again, I said, this is what you need to do before you set up any advertising. And if you haven't done that, then now's a good time to go and watch that and do that. But in this case, like I said before, I'm running this specific campaign and each of these ad groups in order to generate more sales on our Shopify website so we wanna get purchases. So let's say, you know, I'm willing to spend $3 to make a sale. Okay? Basically what I'm saying is I'm willing to spend $3 in Pinterest advertising costs in order to make one sale on my Shopify site, like one full price sale. Ok. So that would mean our cost per acquisition is $3. Remember, acquisition can be different things. So acquisition could be subscriber, you're acquiring a subscriber, it can be acquiring a sale. You're acquiring something of value to you. You determine with your acquisition, and you determine what your desired cost per acquisition is, are your alternatives your target cost per acquisition, that's, that's your goal is to get at that target, okay? Either that or below, right? So that's your kind of your target cost per acquisition, whatever that number is. Okay? And then we're going to enter in our current cost per acquisition. So let's go and find our current. So there's our cost per click. Let's keep scrolling for cost per acquisition. Do, do, do. There we go. Total cost per acquisition. Okay. And it's the, in this case, average cost per sale that I've made in this case it's $7.97. So we're gonna go back to a Google sheet, $7.97, okay, so we're currently our current cost per acquisition is $7.97. Our current cost-per-click is $0.31. Our target is $3. So what this calculator does is simply adjust our bid. Because what we can see right now is look, we're currently spending almost $8 per sale. We want to spend $3 per sale, so we're overspending, we're spending too much right now. And like I said, as you can see from this campaign with this ad group, we only have 26 clicks, right? We need more clicks and more data. But like it's, I'm just pretending that we have 50. I'm so that's probably part of the reason there's still some of those clicks are going to turn to sales here in the next few days, I assume. So. Because we're spending more than we want to write, we need to reduce. So our spine is currently up here, here's our customer. Our average cost per click. If we want to get are, are, are, are CPA down? We need to get our bid down. Okay, so this is a bid adjustment calculator. That's what we're doing here, is we're adjusting the bid. So basically our current bid is $0.31. So now we're going to reduce down to $0.12 a bit. And by reducing that, we were spending less per-click, which ultimately should result in more profitable sales in this case. All right, so that's what we're gonna do. So in this case, we would go back to our ad group because we're overspending, we need to adjust the bid, okay? And we need to adjust its $0.12. And by the way, if you get, just as a side note, if this number was, let's just say this, this came to $0.09 or $0.05 or something very, very low, less than $0.10. Then in that case, you would want to turn off this ad group because it's not performing, it's not generating sales profitably. Ok. But let's just assume it's about $0.10. And then what we do in that case is we will go back to the ad group. We're gonna go to the bid here, and we're gonna change this to $0.12 in hit Save. But I don't wanna do that because this is just an example. So we're gonna leave that $0.34. Oops, yeah, leave it at $0.34. They're all 34. Sense. So it doesn't matter. So we're gonna do here. Okay, so that's number one. Alright, and now that was kinda scaling down on the reverse end. Now let's say that our cost per acquisition, right? We, let's go back to Pinterest and just pretend now we're pretending again their cost per acquisition, let's say it was $2, okay, which can happen quite often. It's $2 and your target is $3. Now you have a couple options. You could either leave the cost-per-click as is, because it's generating sales profitably and that's good, right? So that's great. But the reality is if you increase your bid, you could actually potentially make more sales, but also at a higher cost or your profitability could go down. So it can be more revenue at lower profit or it can to stick with where you are. So it's really up to you. But like I said, there's basically when your cost per acquisition, when this cell here are RO Kind of a is greater than rho c, you need to reduce the bid and it'll show you right here with the new bit is ok. But when your cost per acquisition is lower than your target CPA, so your current cost per acquisition is lower than your target cost per acquisition. You can either increase and uses calculator if you want to be more aggressive, if you really want to drive sales and, and get closer to your target. Otherwise, if you're like, Hey summarize, wanna run ads profitably. If, if this is running profitably, element is going to keep it as is, and then you can just leave it so you don't have to. But again, this will depend on your objective. If you recommend what I do, I like to set a target cost per acquisition and try to drive and get as close to that as possible. So what I would do is in this case, same thing is, is I would go back. So let's say so yeah, let's pretend to dollar cost per acquisition or targeted $3. Current cost-per-click is $0.31. That means we're going to want to increase our bid, right? Because we're not right now, our bid is around and we're spending around $0.31 a click. We, if we spent $0.47 a click, That's probably gonna get us more sales. It might not be as profitable, but we're gonna get more sales and it's going to be closer to our target cost per acquisition. And so I hope that makes sense. I know it's a lot of words that I'm repeating are kinda going around. But in this case what we would do is almost the exact same thing. It just kinda the opposite. We're gonna sort of decreasing our bid. We're gonna increase it. So it's $0.34. I forget what it was. 47 senses what we're gonna increase it to. So we're going to increase to 47 seconds hit save. And that's what we do. Okay, so, so with this criteria like I showed you before, the past video, it was only decreasing. With this criteria, you're going to be both increasing, potentially and decreasing bids. Again, based on the data that you have in terms of the results. Same idea here. If you're not, if you're spending money and not getting results, we want to reduce your bid. If you are spending money and getting results, you do want to keep it where it is because it's working or even increase it a little bit. Um, if you want to be a little bit more conservative, again, you can use this exact calculator here. Or let's just say if you notice that your mu, we can see that your cost per acquisition is lower than your target CPA there what you can do instead of the new bid here is just take your cost-per-click and multiply by 1.2, basically increasing by 20%. So basically you may say, hey Sumner, I don't want to increase my bid from $0.31 to $0.47 because that might be a little bit too aggressive. Again, that's something that I do with my own, might be a little bit aggressive for you if you want to, if you want to still scale your campaigns, but be a little bit more conservative than what I'd recommend is again, look at your cost per acquisition target. If this, your current cost per acquisition is lower than your target. Take your cost-per-click increased by 20%, okay, which I've just done here. So 31 times 1.2 or increased by 20%, that's thirty-seven cents as my new bid. Okay, so that's what I, that's what I would do instead. So anyway, bits, you'd be somewhere between $0.37 to $0.47, okay. Is basically what this is telling you. Or you can leave it as is if you wanna kinda focus on profit. So I know that might be a library like summer, what should I do? If you're not really sure what to do and of your goals, I'd recommend being, I would recommend kinda increasing, getting closer to your target, but being a little bit more conservative and increasing by 20% then in that case, which I just showed you how to do so instead of kinda using this new bid here, I just create kind of another cell down here, equals times 1.2. And again, do this once every week. Look at the past 30 to 60 days where the data look at every interest that you're targeting, every ad group. And that has at least 50 clicks and at least one result or at least one sale, it could have more. That's great, but at least one. And then plug in the data here. For everything that is, you're spending money, every interest you're spending money on, but not making sales, you're gonna decrease for everything that you're spending money on and making sales profitably, you're going to increase or keep it the same. That's basically what you're gonna do. And hopefully that makes sense in the end, think about it. If you do this every week, you're basically you throw all this money into Pinterest strategically and everything like it. Like I've just shown you how to do. You've collected all this data and I have this kind of big ball or this big mess. And you're looking at the mass center of, okay, I'm wasting money here, reduce it. I'm making money here, increase. And if you keep doing that every week, reducing wasteful spend, increasing profitable spend, your campaigns will statistically become profitable more and more every single week slowly over time. And that's why I said a lot of times it may take 30 days or 60 days or sometimes even like three months to really see some really incredible results from your campaigns. Although you can absolutely see results even sooner than that. But of course as well, it just depends in a rather err on the side of pessimism then, then being overly optimistic. Okay, b, nb, happily surprised. So I hope that makes sense. Again, I'm going to have this calculator in the available to you. I might write a little bit more detail on the calculator. So at the calculator doesn't look identical to what you see here. I've added a little bit more detail just to make it very, very clear and easy to use. So don't freak out will be the exact same thing, but I might add some more kind of text to make it a little bit easier to use. And of course, if you have any questions about this or anything else, let me know in the Q and a section and let's go ahead and get into the next video. 67. Keyword Optimization For Pinterest Advertising (Part 3): In this video, I'm gonna show you how to optimize your Pinterest keyword campaigns. And this is going to follow a very similar process to what we did in terms of optimizing our interests campaigns. So a lot of overlap, but some slight differences. So there'll be a little bit quicker here because it's going to be a lot of the kind of the same material. But if you have any questions, of course, as we go along, let me know in the Q and a section. So without further ado, first, what we're gonna do, do this every week. We're gonna go ahead and login to our ads reporting dashboard. So again, you go to the ads tab in the top kinda center, click on the drop down, click on reporting, and that should take you to page it looks like this with all of our campaigns. So once we're here, we're going to open all of our keyword campaigns in a new tab. If you only have one, Then we'll just be one. If you have more than it's multiple tabs. So we'll go ahead and say it's this one. We go ahead and open this in a new tab. And it takes us here to the ad group sections. You can see here the ad groups. And this is where we spent most of the time with our interests campaigns, but we want to do with our keyword campaigns actually. And this is part of the reason I separate them out, is we want to go ahead and click on keyword. So it'll say keywords for one campaign in this example, go ahead and click on that. And that's gonna take us to the keyword section and force. They've had to kind of minimize some of the columns here to hide some of the sensitive data. But it'll look very, very, very similar to this, almost identical. And what you wanna do first is go ahead and we'll first if you don't already, we should go to table select performance. Once you've done that, organize link clicks in descending order, so from greatest to least. And you wanna make sure that your date range is at least the last 30 days, if not the last 60 days. Okay. And we've already kind of covered that. So last 30 days if you have more than definitely last 60 days. And basically what we're going to look for is an chose this campaign specifically is we want to look for any keyword, okay? And we can see the keyword actually here in the keywords column. I've, I've kinda hidden it a little bit, but in finite here on the keywords column, any keyword that has 50 clicks or more, but 0 results. We want to reduce the bid to 11 sentence. If R bit is already $0.11, then we want to turn it off and archive it. Alright, so here's what we're going to use. Okay? We organize in descending order by gross link clicks or just, you know, link clicks. And we see that this keyword particularly is gobbling up all of the link clicks, all the impressions. And this is actually a mistake I made when setting up this campaign. I made this actually Abroad keyword and I shouldn't have, and that's part of the reason this happened, but it's good for example purposes. So 50 clicks. Let's see if we got any sales. Okay, so our goal with this campaign is to generate sales on our website. Look at that total order value 0. So let's say over the past 30 days, we generated over 50 clicks with this keyword and it didn't generate any sales. So 50 times someone clicked on this and no sales. That's a very low converting key where we're wasting money on this keyword. So what we wanna do is first we want to reduce the bid to $0.11. If you haven't already done that. If your bid, which is the, in this case, was already kinda close to $0.11, maybe 15 or 12, or $0.11 when I recommend in that case because your bid is already so low, is to just turn it off. Okay? Because let's say if you're bidding at $0.15 and then he reduced it to $0.11. It's not really a big difference. Its product, I have a big difference in performance. We're going to have a better impact. And what you should do is go ahead and click on the keyword. Okay. And what you can do is we'll actually, that's an act. I've already archived it. We can click on this one right here, okay? And then we can archive that keyword, okay, which basically just kinda turns off that keyword. So that's kinda what we can do, really, really simple and that's going to help you kind of immediately cut span on keywords are getting clicks, but they're not converting forever reason people are clicking the offers and enticing maybe just kinda Ron keyword that was misleading, whatever it might be, it's not performing well, so we're reducing that. Okay, so that's number one, very similar to what we've done before. Then number two, the second step that you wanna do is again, look for any keywords that have at least 50 clicks or more. And again, we're going to look to see and then look at the order value in this case or, you know, your turtle conversions. And let's say in this case that are keyword degenerate results, then we're going to do what we've done before similarly with our interests and use our handy-dandy calculator. Okay? So again, we're going to look at cost per acquisition just like we did before. Our target is three and let's say our current is five. Again, we don't have the actual data, so I'm just using a hypothetical here, but let's say we went through here. Ok. We look at the, look at this total cost per acquisition. Let's say this was five, okay? And our target is three, so it's five, target is three, and Altair average cost per click is $0.31. All right, that means in this case, it, since, you know, if we had 0 sales, then we will automatically reduce to $0.11. Okay, that's automatic. But if we did get a sale and in this case it's not profitable because our goal is three and currently we're spending five per sale per acquisition. That means we're not just going to automatically choose 11. There needs to be some adjusting there. And we're going to adjust its originally at $0.31. We want to set it to $0.19. All right, in this case, so what we're gonna do is we're gonna go back here. Okay? We're gonna go to the bid. There it is, the bid column, okay? And we're gonna set this to what was it? $0.19. Okay. Said it's a nineteenth-century. Otherwise, this is where you could actually change it to $0.11. As I said before, I would out whenever you want to change the bit too, and I've archived this, so doesn't really matter in this case, but this is where you would change the bid. And then again, just like before, let's say that you had a cost per acquisition of $2. That means your cost per acquisition is lower than your target. That means that you are, you know, even below, you're kinda profitable target. So you can either choose to increase the cost per click to this number if you want to be a little bit more aggressive or like I showed you before, we can increase by 20%. So that's kinda increasing with being a little bit conservative. So we're going to multiply this by 20%. So that's, we would originally are constantly there's $0.31. If we want to be a little bit more conservative, maybe increasing the thirty-seven cents. Or you can just leave it as is if you, if you see this happens, if you see your cost per acquisition is lower than your target, then whatever your target is kind of in your mind or on your sheet of paper that you've written it down. It just leave it as is because hey, it's working, it's working really well. Just keep it, let it keep running. And the reality is, as long as you're just keep cutting unprofitable keywords and unprofitable interests from your campaigns. And just leaving the profitable keywords and targets and interests keep running as they are. Ultimately you will, your campaigns will become more and more profitable. Because basically you kind of think about it like if you're, if you make this much profit and you have this many kind of expenses and you keep reducing your expenses, right? Your profit's gonna be greater than your expenses in the end. And that's kinda the goal is we want to keep kinda reducing. So you can either kind of do both or just focus on cost in terms of the reducing. So you know, if, if you have clicks but no sales, if you have clicks but unprofitable sales, those are two big things that you wanna make sure you're reducing. That alone can have a dramatic improvement to your Pinterest advertising campaigns and ultimately improve the profitability. So this is you kinda, you're manipulating at the keyword level. And each of these k right here, each of these rows is a different keyword and you can see the match type, you know, broad phrase, et cetera. And this was my mistake. I enter these as broad and I shouldn't have net Part of the reason there, in this case. Very, very unprofitable. So, you know, that's where you want to kind of manipulate. And again, doing this 1D once a week, look at the past 60 days. Do it with your keywords in your interests, really shouldn't take that much time, even with a large number of campaigns. And these small changes can have a big impact over time. And like I said, the more that you do this, the better and better your performance should ultimately be and ultimately see some really great results from this. I'm going to have a recap of all of the kind of criteria that I've covered. And I just wanna make very clear that in case I'm always testing and if I find new and better criteria to optimize your Pinterest advertising campaigns with, I'll be updating the next article so you can find the article. It would be, I believe in the next basically lecture here, I'll have a little note there that says, hey, this is the most up-to-date. So if you just see that there's a disconnect between what I wish there shouldn't be anything major. If it's major, I'll make a new video. But any kind of minor diskette between what you see in the article, the written article that'll have for you and these videos, just know that that's going to be the most up-to-date. And of course I'll make an announcement all of that as well. So it's very, very clear. And of course, as always, there's any questions at all. Let me know. I'll try to get back with you within 48 hours as quickly as I can and ultimately get you on your way to having very, very profitable and successful, petrous advertising campaigns. So without further ado, let's go ahead and get into the next lecture. 68. LAST STEP!: Congratulations on completing the course seriously job and only 10% of students who enroll in this course actually make it to the end of the course. So that means you're in the top 10% of students and you have literally everything that you need to start generating more traffic and ultimately more sales using Pinterest. And there's only two very important things left for you to do. So. Number one is take action. It may sound cliche, but it is true that the journey of a thousand miles begins with a single step. So what that means for you is take one piece even no matter how small it is and put it into action today. So something that you learned from the course, take action today right after this video. And that's going to propel you and kind of have a snowball effect and help you to take more and more action as the days goes on. And the more work that you put into it, the more results you'll see. It's that simple. So take action today is number one, and number two is be sure to leave your feedback of the course. You don't have to do this, but we would greatly appreciate it and it'll also help hundreds of other students who are choosing between courses and to ultimately make a decision. And as always, if you have any questions, anything that you need now or anywhere in the future, be sure to come back to the course. Let us know in the Q and a section, be sure to check in, will of course, be constantly updating the course to stay as up-to-date as possible and deliver the most valuable possible. So as always, like I said, thank you so much for choosing us, for enrolling in this course and making it this far in the course, you have everything you need. Go take action, give us your feedback and don't hesitate to reach out with anchoring that you need.