Personal Branding for Creatives: Design Your Instagram Social Media Kit for Business Success | Patricia Reiners | Skillshare

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Personal Branding for Creatives: Design Your Instagram Social Media Kit for Business Success

teacher avatar Patricia Reiners, UX/UI Designer // Innovation //

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.



    • 2.

      Class Project


    • 3.

      Personal Branding


    • 4.

      Your Values


    • 5.



    • 6.

      Target Audience


    • 7.

      Mission Statement


    • 8.

      Visual Identity


    • 9.



    • 10.



    • 11.

      Branding Design Elements


    • 12.

      Print Branding Elements


    • 13.

      Social Media


    • 14.

      Planning Content


    • 15.

      Designing Content


    • 16.



    • 17.

      Last Tips & Goodbye


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About This Class

Learn the essential tools and methods needed to develop a personal brand for social media like Instagram and start a successful career as a creative freelancer.

Whether you’re starting out as a  creative freelancer or want to boost your professional opportunities, developing a personal brand is essential for your creative success. Your teacher Patricia Reiner is going to guide you through the process of building a successful strategy to connect with your ideal audience on social media platforms like Instagram while staying true to your personality.

Learn how to define your style and express it confidently on social media to become top of mind in your sector. Discover how to sell your work naturally to attract your ideal clients and create social media posts to stay present to your future clients. 

Personal Branding doesn’t happen overnight but it’s a gradual process that takes a lot of resilience and consistency. But once you achieve it, the perks just keep on coming.

Get started with confidence and learn about the best tools to master the journey. You will learn how to develop a personal brand turning your passion into a career, before diving into your brand’s mission, vision, and values. Discover the importance of establishing goals for your business, and see how to set them with success in mind.

This class comes with a workbook that guides you through the class and helps you to keep track of all the strategy work you are doing for your personal brand.

Create a visual identity for your personal brand, featuring colors, fonts, a logo, and more. You will learn:

  • Choosing the right colors
  • Different types of fonts and when to use them
  • How to design a logo

Meet Your Teacher

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Patricia Reiners

UX/UI Designer // Innovation //


Hello, I'm Patricia Reiners! I am a freelance UX/UI Designer based in Berlin, and I am running my own business. I have been in the design industry for over 9 years, having worked with many different brands and clients, including startups, but also some bigger corporates like Adobe or Google. Furthermore, I focus on interactive products like services, apps, and smart devices and I absolutely love to share knowledge through courses, talks, and workshops.

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Level: Beginner

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1. Intro: Hi, I am, but please have rhinos and I run my own business as a creative freelancer. I comes out and design digital solutions for my clients all over the world. Developing a personal branding online helped me so much to get seen and to track the right clients for me. Be true to you, your style, your values, and your personality. In this class, you will identify your ideal clients and turn them into paying customers. You will learn how to build a successful personal brand or your creative freelance career. A final project, you will design your own posts for social media. First, I will help you define your style and the reasons you should be your authentic self. Next hour, how you define your values, your niche, and what makes you unique as a creative person. We will talk about the importance of really being true to yourself. So there might be some people doing things you are doing, that no one does it the way you do, because no one is q. And social media as a free tool, helps you so much to really show your personality, your skills, and what you can do for your clients. So by the end of this course, you will be able to create a social media strategy based on your personal brand name. For this course, you need any kind of computer with Wi-Fi, you need a smartphone or any tablet and a pen. So basic knowledge of Adobe Illustrator is recommended but not necessary because I will guide you through different tools which are all super beginner friendly. I can't wait to see you in class, so let's get started. 2. Class Project: Hello and welcome to this class. My name is Professor Anna's and I'm your instructor for this class. I'm super excited to see you here and get started to work on your personal brand. Because this will be such a game changer for your creative career. This class is perfect for you if you are a freelance creative, or even if you're employed, working for a company, or if you are doing an internship. So basically for every creative person in this class, we will go through the basics of personal branding. And I will guide you through my process of developing a successful personal brand. As your final project, you will be developing a personal branding and creating even the first content to share. For social media, we will talk about your personal branding values and your personality. We will define your target audience and your niche. We will develop your visual identity step-by-step. Choosing design elements, typography, colors, your tone of voice. And we will prepare your first design assets for social media using Illustrator, adobe XD or Canva or C6 press. And we're going to talk about the right content for what platform, and also what to do on your website and basically other methods you need to know. I'm going to share a lot of tips and examples throughout the course with you. Please download the worksheets that I prepared for you. Or you can just use your notebook, whatever you prefer. We're also going to use your favorite design software like Illustrator Photoshop, InDesign, Adobe XD. So yeah, please install these programs are Canva and TCA Express for your phone. And also make sure to have some paper and some pens. So to kick-start this course, we will have a look at a few examples. One person that I think it's very inspiring, it is Crystal. He shows a lot of value on social media. Definitely have a look at his profile. Another person that I think is very inspiring is dot lung. What you can see here is that her design is very, very consistent. See the same color as the same style over and over again. Another interesting person for me, at least is just a car wash. She's a creative person or a creative director. My star, you probably know him. And what she shares here on social media is also very consistent. A lot of photography's and very visual. Another person that I think is a pretty good example is your x collection. And Morgan, She's a UX UI designer. And as you can see here, it's also very, very, very consistent. So the visual part of this looks very consistent like I already said. And she's really focusing on the topic of UX, especially. Then we have Timmy co-occur. He's a photographer, has a very interesting style, so he makes us just like graphic design, photography styles and skills. So very unique. And this really comes across in his Instagram profile because he shares his work and his art into stories and also as pulse, so very consistent and awesome for clients to see that and know what he can offer. Another person that I think does it super wall is null in Maya. She is an illustrator from Austria. She shares a lot of different kinds of works. She's done for client, but also personal works. And what I hear really like is that she not only post photos, but that she combines it with illustrations. So she's an illustrator. So when she uploads a photo of herself, she adds some drawings. And I think this is pretty cool and pretty interesting. Just keep that as an inspiration. Not to copy them or anything. You will do your own thing. You will come up with your own idea. I would say, let's get started with the next chapter. 3. Personal Branding: In this lesson, we will talk about personal branding and especially personal branding for creatives, just remember, you are your own superpower and this solid about personal branding. You can look at others for inspiration and for guidance, how they present their career, but you will never find your niche following others examples. So really embrace what makes you unique and Neville look too much in others. So this class will help you to learn more about your special skills and what makes you unique, what makes you, you. Personal branding is what other people tell about you when you are not in the room. You want to be the person that others know and remember when opportunities come up, right? So this might be freelance project, this might be job offers. And I remember several iterations in the last year is when I was working with clients and we realized that we needed an illustrator for some illustrations for our website, for example, or someone who draws a moral or a copywriter. Then I will super interesting to see how difficult it actually was also for clients who find someone. So I started to think about who I know who does these kind of projects or work from social media. And then I reached out to these people whose work I know only from Instagram. And although I never really met those people, I knew that they would be a really good fit for work because I feel I know them from the things they've posted and from the stories they're sharing up being, you know, all the behind the scenes stuff. So they got the job only because they presented themselves online. And there were in the top of my head when I was looking for someone or when we were looking for someone. So try to really be that person who is a top of the hat. So how do you achieve that? To really become cut off mind, you need to be someone that is set automatically comes in mind when opportunities come up. In general, people we want to work with, people they know. But we have greatest needs to help others really to understand what we can do for them, but what kind of services we can offer for them. The cool thing is that you don't need to be a freelancer to build your own personal brand, but you can also work for a company. It can be really helpful for you to just stand out and present how you want to be seen. Right now we're living in a super exciting time where it has never been easier to really build your personal brand because of the internet, because of social media. So you can get started today and birds step-by-step, start to really present yourself in a way you want to be seen and help people to understand what you can do for them, what you can, what kind of service you're offering, how you can solve their problems. And they used to be a time where people will just put it out there portfolios and then send it to agencies or two clients. No one does that anymore. That hiring managers or stakeholders or agencies or clients, they look online. If you're an illustrator, they're looking for your style, maybe so. And another thing, branding is not about self-promotion. It's not about being an inferences, is not about getting a lot of followers on Instagram. It's much more about really been known for a certain topic. So if you want to be seen, present yourself, make sure you are visible. We're going to talk about methods you can use and how and what you can do to really become visible. Because this will open a lot of doors for you, whatever you are planning your future. Remember, it's a struggle for clients to find the right people. I'm working as a freelance designer for seven years now. And I experienced that many, many, many, many times. And I was prepping for different agencies and had an opportunity to really look behind the curtain, solve for everyone, it's really important to find good people, the right people. And personal branding is not just choosing certain visual style or colors or fonts. This is really much about presenting you in the way you want to be seen and helping other people to understand what you do. And this is what we will do in this class. We will go through the values and your target audience and then come up with the visual style. 4. Your Values: In this lesson, we're going to talk about your what and why are you doing this? So does deafness probably the most important part of the whole chorus. And you are going to do your first task. So to get everything ready, make sure to download the workbook. Either you use the PDF print out version and print it out. I use the iPad or tablet version. And you can just import this iPad version or a television to any note-taking app on your tablet. And that might be notable or notes or whatever you prefer. This app you can just ride with your Apple pencil on the sheets. So finding your values is basically defining what is important to you. Not what other people think should be important to you, or what you think it needs to be important to impress other people or pretend to be normal or something like that. Now, it's really about you and we're deeply inside you and what makes you feel alive. So finding your values are who you are as a creative person starts with finding what you love. That sounds easy, but many people never really think about what they truly love. They just do things because they think society expected from them. Or they just think work really needs to be hard and work can be fun as well. Although you might already have a career, don't forget, you can always adapt, adjust, or change things in your career until you are fully fulfilled. In general, we are all passionate about something, but the challenge is really to find this something and turn it into career or integrated in our career. You can always change and adapt your career. For example, if you are a photographer, for example, you'll want to change your style. Maybe you realize that you love dogs. I love that you love pets and general, why not try out pad photography and focus on that area to find out what you're truly passionate about. Here's the first task. Just think about your childhood. So the age between five to ten. What's the one thing that you kept doing and felt like was so much fun. What did you make you special as a child? Maybe you are someone who loves to argue and discuss with other people. Maybe you were someone who was just super fascinated by science fiction and new technology. Maybe you were out two super creative few, draw a lot. Yeah, and you're really creative. What is really special about you? And what might have felt not that interesting to others. So really ask your childhood friends or your parents what they remember of you as a child. What were your special interests back when you were a child? What made you stand out? And the annulus, you could be very, very interesting. Because usually as a child, you do the things that you love, that you are passionate about all the time with more responsibilities and social norms, etc. And this really changes. So when you think back about your earlier, you find your true passion. This is such a good tip. Here comes the task for you. Like I said, really ask your parents or your childhood friends about how you were as a child and write that all down in your workbook and summarize these things based on your own experience and add them to the characteristics that define you. Feel free to add experiences and passions. You'll remember. If you can do the exercise right now because you don't have time to talk to your parents or your childhood friends, that's totally fine. Just leave it open and fill it out later throughout the course, or after you went through the whole course, or whenever you talk with your parents or your friends who can still do that. So no need to do it now. And I also want to really emphasize this. This is the thing with all the exercises. If you feel that you want to skip any of the exercise that any point and go back to it later throughout the course. That's totally fine. No pressure at all. Sometimes you might just need a little bit more time and that's totally okay. So in case you want to do the task right now, take about ten to 15 minutes, talk to your parents and your childhood friends, and stop the video and write down the results in the workbook. And then we will go on with the second part after you finish this exercise. In the second part of the value of sections, we're going to talk about ET guy. So what does it mean? Ak guy is a Japanese concept, that means your reason for being achy is Japanese and means life and guide is grabs your value or worth. Your achy guy is your life purpose or your bliss. It's what brings you joy and inspires you to get out of that every day. So it's all about you found your dream career when your career includes these four quantities. Things that you love, things that you're good at. Things where you get paid for and things that the world really needs. And our goal now is to find something that is in the middle, that Iike guy, something for you that combines all of it. So something you love, something you're good at, something you get paid for and something the world really needs. This exercise is super powerful and it's the best for your freelance career. That I must be honest. This exercise is a challenge and it's normal that you can answer all the questions right away. So it's totally okay if you need to think about a little longer and get back to this exercise throughout the course. Like I said, it's probably one of the most difficult exercises throughout the course, but also probably the most important one. So don't worry, if you get back to it later, that's totally fine. We're going to go through the four areas together and I'm going to share some questions which you, which will hopefully help you to fill out the forms. And I'm also going to fill it out for me for my own business. Just an example for you to see to see how I filled out. I already I would say let's get started with the first one. So what do you love? Those things? You are truly excited about. You do them and you might forget the time you might forget to eat or an anything around you. So those are those things where you really get into the flow state. If you're thinking about the perfect day, these tasks might be a part of it. Are there things in your life you can't get enough of things you would love to do. Everyday. Things that give you so much energy. And sometimes it's really helpful to really watch your feelings during the day. And then really watch yourself when you feel the happiest. That can be super small things like making yourself a good cup of coffee or a walk with your dog every time, for example, or painting or helping people. So this is very personal. For me. I can say the things that I love the most are solving problems that can be any kind of real pseudo code or any kind of problems. I absolutely loved that. Another thing that I truly enjoy are creating aesthetics and anything around design. So when I'm creating presentations or designs for clients, Instagram post, I totally forget time at anything. I absolutely enjoy that. I also really love traveling. I love new cultures and people. This is the best and the best reward for me. So I truly enjoy that. I also really love mentoring, uh, help others. This brings me so much joy to support others and see others succeed and grow. And I really love teaching. This is very personal for me. Now I'll take around five-minutes, the video and fill out what you love in your worksheet and get back to it. So let's get to the second section. What are you good at? Things? Really think about what parts of your job come easily to you. Are there any things you think you're really good at? Are there any areas where other people maybe even ask you for advice or anything you get a lot of compliments for. Are there any task you think are very intuitive for you, but very challenging for other people. Just get some time and think about it. For me. I am really good at strategic thinking. I would love to plan things. And I am really good at seeing bigger goals and then reaching these goals. I'm really good when it comes to user experience as really understanding and knowing which methods to choose and what to do. I'm also good at seeing the bigger picture, and I'm also good at doing talks and any kind of public speaking. So now it's your turn. But don't be ashamed to really write down what you're good at. This is not bragging at all. It's totally okay to appreciate your skills. And being good at something doesn't mean that you need to be the best in the world, but it means that those things just come really easily to you. Now. Take around five to ten minutes, stop the video and fill out where you're really good at getting back to it later, It's totally fine. So section number three, what does the world need? This is as super interesting area and here are some guiding questions to find out what this might be for you. Which part of your work are considered a high demand in the marketplace? Picture the next year, the next ten years, the next 100 years. Well, your work still be valuable and which part of the work you are doing right now will be still in the next 510 or 100 years. Are you solving social, economic, or environmental problems? And if so, what is it? What parts of your work will be valuable in the future? I am working as a UX UI designer focusing on augmented reality experience. So for me it's. The world really needs compassion. My clients need that, our users need that. I feel everyone needs that and will always need that. Then another thing for me is your X knowledge. Ux guidelines will become even more important in the future because humans are always interacting with technology. And another thing that is really needed is honesty and real guidance when it comes to strategic design problems and user centered design, we will always have users and we need to design any kind of experiences around them. Now take around five-minutes, stop the video, and fill out what part of work does the world really needs from, from your, from your work? And write that down on your worksheet and then see you later in the next section. Section number four. What can you get paid for? Other other people are getting paid for the same work you are doing right now, but you are not getting paid. So is there a healthy level of competition for your work? Have other people made a career out of the things that you are doing for fun of it you really love. Is there an option to really own money? Are people willing to pay for it? Have people around you requested to buy what you make or what you do. So for me, what can I get paid for? People? Pay me to do design websites or any kind of digital products. And people are willing to pay for, for advisors and consultancy work. People are also willing to pay me for education, mentoring, or teaching because they want to be successful and to become successful with my guidance. Now, take around five minutes, stop the video, fill out words you're getting paid for and where some options of getting paid. Write this on your worksheet, are, get back to it later. So hopefully you filled out all the four sections. If not, you can still get back to it later, so don't worry, but good job. Like I said, this is the challenge about those questions help you hopefully to reflect and really deeply think about who you are and what you want to do. The worst that can happen to you as putting a lot of effort and sweat and tears into a career that you actually don't want. Now you filled out the fourth section. And I can recommend you to just get some post-its and write down areas that combine those four areas. Get some pulses and write down ideas that combine all four sections. You can also use your workbook if you want. But I personally prefer posts because then I can move it a little bit around. For me. A few ideas really combining all four areas is, for example, giving talks about UX and UI check all around the world. Starting a few trough your ex consultancy Studio focusing on solving future problems for clients, creating online courses about your ex and the future and anesthetic and design focused way. Just a few examples and write down as many as you want, really get creative here. You don't need to choose one right now, but rather keep these answers in your mind, write them in your workbook and use them as I'm kind of like a guiding light. Maybe there's one idea where you think, oh, this is really cool. I want to integrate that into my business model right now. So your values are your base for your business and will always be important. So well done. This was a really difficult task. We will go on in the next chapter with your personality. So see you there. 5. Personality: So who are you? This chapter is about who you are as a creative person. It's about showing the person that is kinda social media feed up behind the channel or behind the social media brand. What just make you special, what you stand for? And although you can present yourself in a way you want to be seen on social media. It's important that you always stay yourself to really be authentic. Memory, pretend to be someone. It's much easier to connect with people who share personal information. So being real person people has a really good sentence usually to see our 10th facility. So it's easier to connect with people when you share personal topics as well. People might think like, Oh, I'm getting all this kind of music. I like this kind of music too. And I also have a dog. So really showing your personality outside from work is definitely key. The batteries, you know yourself, the easier is it for you to read, decide what you want to show and what is important for you when it comes to finding clients or work. Because the better you know your strengths and your weaknesses, the easier it will be for you to find the right work where you can really succeed. For me, for example, I am super excited about new topics, new technologies. I love to learn new things, but on the other hand, I don't, I'm not really good at a lot of repetitive task, which means for me that the best work it to find for me is work that requires a lot of research where I need to learn a lot of new things, are working on new projects and not the project that are going on for several years. So really only about yourself that the Hulk you so much to be really kind to yourself because you understand what you're good at, where you maybe need to be improved, and also when opportunities will come up. And you want to say yes, true? I want to share to personal taste, but few that you can do. Those two are awesome. Link them in the description so you can just do them and learn more about your personality. The next task for you, besides those personalities, and you don't need to do that. Just a recommendation is to go through the list of adjectives that you can see here. Just read them and see what really speaks to you where you think like, okay, this actually mean this is mod, my business stands for. Jen, just circle them here and you can think about what really stands for you as a personal brand, as you as a person. And you can also find these adjectives in your worksheet that you don't want to just circle back and then bring them in order. Because this really describes your personality as a branch. Take around ten minutes for that, maybe check around five to ten minutes for that, and then you will see each other again in the next lesson. 6. Target Audience: In this chapter, we're going to talk about your target audience, who they are, what they do, and how to get them to hire you all work a few. It will make your life so much easier if you know your target audience and if you know where to find them. If you are a freelancer right now and really looking for clients, or if you are a photographer and you want to work with certain companies, for example, from the e-commerce sector. Really think about what clients, especially you want to work with and where to find them. What might be really helpful is to talk to other example photographers who worked in that sector and asked them how they met certain clients. Some people don't want to talk about that, but there are a lot of craters were really open and helpful. So think about who do you want to address and who are your dream clients? Think about, where are they spending time? Are they on LinkedIn, other on Instagram, or maybe even none. And you only find them in in-person events. How do they find designers and creatives to work with? How can you make their life easier? Those are the most important questions here. For example, I am a freelance UX UI designer and I am looking for clients in the area of XR. So augmented reality and virtual reality, basically topics around the future, web three and innovation. I realized that I usually get jobs in two ways. Either someone finds me through LinkedIn when I read two articles or when I share my own content or workshops about the future and future topics are people find me through Instagram, they see my poster, they lead to something they are working on and then they recommend me to their teams when they need your support. So I am a UX designer and one method we will use for visualizing target audience for our products, our persona's persona is not a real person, but some kind of an archetype of a person. A person who is a mixture between different people. So this person doesn't exist. And this persona should actually help you realize and visualize who your target audience is. Your treat these persona's like a real person. You write down their name, pain points, their needs. Basically everything that is important in all where they're spending time, on what media they consume with chose networks they use, etc. So here comes the task. Make a list with your dream clients and right, where you can find them. Quit one or two persona's of these clients. My recommendation is to create one or two persona's, write down their name, their pain points, their needs, where they are spending time, where, if what media they consume, which social networks that use. This can be a great way to get a clearer understanding of your target audience and the image that you have in your hat. Music. Cheese. After creating the persona, you probably already get a sense of the direction you want to go your dream clients. What is always important is to define your niche or the area you want to be known for. So you can see yourself as some kind of a TV show. When people want to watch a documentary or a thriller, they will turn on a third and TV channel or watch your third series on Netflix, for example. The same works for us as creatives. And all people watch our stories and Instagram and they visualize our Twitter profile and they expect a certain kind of content. In my case, I should be around user experience, future technologies in the life of a freelance designer in Berlin, if I would start to share content about how to train dogs, I even how to illustrate people, people who weren't actually wonder what happened and they wouldn't be confused. They wouldn't expect this kind of content from me. So they get something they don't actually want to see. Probably this content should actually really relate to your niche. So how does finding your niche looks like? It shouldn't be too broad but also not too small. When you think about yourself, what is your expertise? How do you want to position yourself? What type of client projects and industries and services are best suited for your freelance business. And how can you pursue and attract these opportunities? Who are your competitors? And how you better differentiate yourself from others? Why industry trends and how do they impact yourself and how can you be appropriate? One of the thing that I encountered a lot is that many freelancers or creatives who started their own businesses that they're trying to be all on one. They often do this out of the need to really accommodate existing clients or maybe for financial reasons, rather take a stand. You want granite. So for me, my niche is UX design for future check like AR and VR. And I'm sharing content about that topic on social media as well as the projects I'm working on to attract the clients that I wanted to work with. 7. Mission Statement: So the mission statement, the clearer your mission, your vision, and your values are, the clearer your direction. So where you go. For this lesson and we will have a look at all the exercises you've already been through. The mission statement is going to combine all of it. So what does the mission statement? Mission statement defines your business. It's about who you are or what do you do. The the what and the why of your business? What actually exists? We didn't keep it simple. You can always adjust and iterate on it once your goals and go to services and changing, changing all the time. So developing your mission statement. And mission statement can be as short as a single sentence or as long as the paragraph. But it's meant to be a short summary of your companies or your freelance business's purpose. You need to state the watch who and why of your business, what the company is offering, who, who you're selling to, and why the core values. So here's my example. The watt and the freelance business offering is for me, it's two extra G, a UI high-fidelity, ready to implement designs, educational content about your ex and future tech who you're selling to its companies, agencies, startups who create digital product with a focus on future tech. Why the cobol use you do it for. It's reliable, it's futures thinking, storytelling. It's transparent about the process and the designing process. We end up designing with the user in the center. My mission is development design, user-centered experiences and services, both a focus on strategic planning and research driven decisions, as well as supporting the design community with your ex educational content on social media, workshops, talks at conferences and events. So task for you is really fill out your mission statement with the what, who, and why. And why did in big letters feel free to use colors on paper and put it somewhere over your desk in your office that you see that every day or make a design and put this on as a screensaver on your phone. 8. Visual Identity: I'll be visual identity. Now we're finally going to talk about the visual party. We're going to talk about your visual brand name, which will set yourself apart from others. Treat your business as a brand and create a visual identity. People really recognize you and see who you are. What is your style, what is your personality, and what do you want your clients to see when they open your social media profile or your website. All of these things are going to reflect who you are and how you want to be seen. So the visual part of your own branding is super important, as well as the strategic part that we have already done. Although all of the strategy work we did the previous chapter is absolutely necessary to know what you're trying to communicate. We can use any kind of visuals to create visual connotations. It consistent branding really helps us to recognize your content when they see a post. And I know that this is from you. How to really get started with the visual elements of your personal brand name. I would recommend you to start with a mood board. We're going to create a mood board for your brand. So look for any kind of elements that really speak to you. That can be elements on Pinterest or on Dribble. That really makes sure that they are reflect your brand, the colors and elements, photos, etc, can always change things on the mood board or delete them, or remove the images when you think that they are not a good fit anymore. I would recommend U2. Don't look too much what other designers are doing and don't do step personal branding elements, but we focus on the elements that make you special. Yes, so don't copy and pasted, but only get inspired for me. I really like to have a look at Pinterest and dribble and just look around for inspiration, just to get Inspire. So usually I create a separate board on Pinterest where I copy all the elements. So like I said, it doesn't really need to be only design elements, but it can basically be everything that you want to be included that can be a certain photography style or any kind of elements and you kind of color combinations. So when I'm doing mood board, I usually start on Pinterest, I create my own album or I just go to the homepage. I just scroll a little bit through the images that I like and maybe I find something that would be a good fit. Or I think this is visually appealing or it's a good fit for my personal brand. Then I add that image to some kind of like a Pinterest mood board. So I'm kind of like a Pinterest album. So you can just spend some time here and don't only look for brand elements or visual identity elements, but for basically every kind of visual that can be photos, that can be color combinations, that can be any separate design elements and that you like and just add them to your album. I call this Skillshare personal branding, so that I can add all the elements that I think would be a good fit to the same album. As you can see, there are lot of things on Pinterest, so you can just scroll a little bit around and see what really works for you. Besides Pinterest, Dribble, Behance, or the basic design platforms, there are also some photography sites like Unsplash or Pexels, for example, where you can find a lot of images. And from my experience, of course, it depends a little bit on your expertise and your area. Adding photos to your moodboard can be super, super nice, super-helpful to create your visual style. So open the personal brand kit, the Illustrator file from the resources, and just add the elements that you downloaded or that you saved on your Pinterest board to this doc and just put them in the little frames for the moods. When you create a mood board using images, using elements, emojis, any kind of look, any kind of resources that you can find. You can also look on Unsplash on Pexels, just Google immigrants, Adobe Stock, any kind of templates that you can find, but also branding elements, maybe from other brands, but now copy and paste, really create your own personal branding. Really focused on the areas that really makes you special. 9. Colors: Colors. So colors really sending message. There is a whole topic about color psychology. Really try to be mindful of the messages that the colors you choose for your personal branding are sending to your users or to your target audience. A car into neuroscientist Antonio Damasio. But consumers feel about a brand is more important than what they think about the brand. So combine that with the fact that we know certain colors evoke certain emotions. So your brand colors really have the potential to impact your science or get hired or your performance even more than the products you offer. In addition, really repeating the same color can increase brand awareness. So when was the last time you saw a Coca-Cola or a Twitter bird that wasn't sky blue. You want to reinforce that association by using your brand colors. Regular thinking about Coca-Cola and the red can just four competitors. Here are the most common areas where you will use strobe brand colors. That might be your logo, your website. If you have a shop, any design that you offer could be e-mails, etc. Could be uniforms, could be advertisement. We talked enough about the abstract stuff about brand colors. Let's look at the hard facts or at least some guidances. Here's a brief overview of what the colors mean. So red is passion, importance at attention, or orange is playfulness, friendliness, vitality. Yellow is joy, and optimism is supporting greenest nature, Stability and Growth. Light blue is contrast and openness. Dark blue is professionalism, security, homology, Iowa and stability, creativity, luxury. Pink is femininity. You've innocence, brown disbursed, earthy traditional, right is simple, minimalist, pure, gray. It's neutral, gloomy. Substitute, black, strong, elegant. Unusual. Of course. There's no right way to choose your brand colors sheets. When it comes to things like bread identity, it's difficult and unwise to just rely on heart and pass troubles. But process can be really intimidating and confusing. So another guidance is helpful. Yeah, I explain our process for creating a color scheme that I can use for more as a framework and a step-by-step guide. So just use that as a guidance. So there's the tuple than risk-free colors. So you have a base color and x and color and a neutral color. Brown color schemes can range from one to four colors depending on the species. But even seeing a color schemes require some variations and shapes for different purposes. Then really choose your base color. What trade of your brand personality is most important to your base colors should not only reflect the most important characteristics of your brand identity, but also appeal to your desired target audience. You would choose the remaining colors based on how well they match this one. And then we choose your accent color. Your excellent color will be the Qataris. You use the most after your base color. It's a bit trickier here than the base color, as there are more constraints. Aside from matching your brand personality trait, you're excellent color also needs to be visually harmonized with your base color. Not to attention appeal to your audience and just got to choose your neutral color. You're neutral color will likely be a background color, something designed to deter really attention. Typically, these are various shades of gray or be SHE or why tones works, work well as well as also an option, but be careful it tends to dominate whatever colors sheen, It's classic colors is a budget beer that really appeals to be a more mature mainly consumer. They use a dark blue to signify maturity. And a column from that ranges between a masculinity, brown and affordable yellow. As you choose your brand colors. Don't forget your goal. What colors schemes are you using? Typically brands use one of these common color sheets. Let's talk about fence super briefly. We have different kinds of color palettes. We have the monochromatic. Monochromatic. If you have a trade, you want to focus on a monochromatic color. She will emphasize the importance of that brand color. Good for a minimalist brands. The color challenge here is to differentiate the shapes and Alphabet. Your gaze doesn't become visually actual fight. Analogous colors that the adjacent on the color wheel have a hard luminous relationship. As adjacent colors tend to have the same emotional connotations. No analogous shims are safe bet, bought as such are not the best for standing out or we're tracking essential. Then we have the complimentary, complimentary colors or opposite are colors that are directly opposite each other on the color wheel. So being opposite sides, they bring out the best in themselves when combined. So you often see complimentary colors on sport teams. Complimentary colors are great for dynamic uplifting. But be careful not to copy other brands as they're so popular. And we have the triadic, this is a consistent color scheme for a brand. The triadic colors straw, equal amounts of colors from three different areas of the color wheel. We have the triadic shims are just as resilient as analogous themes, but often more stimulating versatility than complimentary. Schema's. The hardest part is matching the three colors to your brand personality traits. Decomposition of your brand colors will become over and over again in many different areas of your business. So the color scheme for your brand debtor minus the look of your website, your logo, your social media posts, your advertisement, and even affect smaller things like any kind of any kind of asset that you put out there. So you choose them wisely. Okay. So my first recommendation is coolers. This is how you can exited. It's a really awesome website where you have different options to get started with a palette. You can go through the generator and you can use the space bar degenerated different colors. You can lock them with the icon. You can change the different colors in the color palette that they present to you can, you can change them just by adjusting the values. You can share it, you can export it. You can just download it. So that's really, really cool thing. And also if you are signed in, favor rise any colors or change the position, which is super nice, also change the shape. So really cool thing. The other thing that I really like here are the trending color palettes. If you need some inspiration, as you can see, there are a ton of pallets. So really good way to get inspired and see what works for you. Then we have Color Hunt, which is really focused on a lot of color palettes. So check that out. Super cool, but you can see the hex codes, the different colors. You can copy the link and send it to friends who ask for some feedback, for example, or just download the image, which is really cool. The other thing that I wanted to recommend to you is Color, Adobe, adobe Color, where you can really kind of filter based on the shame. So monochromatic triad, complimentary, et cetera, which is really cool and then adjust the different color schemes. So this is also like a really, really cool thing. 10. Typography: Brand typography is some visual element of your brand style guide or your brand book that really arranges to our businesses record copy, and measurable way underlines your messaging with your brand personality. Your personal brand typography is not quite the same as a brand font or typeface, although there are closely-related typography really gifts the brand, meaning. Typefaces and funds convey the values and the tone of your brand. Just like your cholesterol. Typography, has a diverse set of connotations and presents what your brand stands for. Clean, modern and simple sans-serif fonts reverberate with the audience in a different way than old fashioned Cera fonts. Monospaced fonts have technological fear. Why black letter script funds are more personal. That's why it is important to choose topography wisely and really understand why you're using this kind of topography. So topography defines the way people experience your brand. Your customers are seeing your personal brand messages on social media, or are linked in all your emails or online in the press. So they experience your brand through words. And what are your personal branding as? Positive experiences from positive brand connotations. Typographic mistake such as really small funds on a website. It's one of the main complaints that I'm hearing from users. It really lead to a super bad Brad, brad experience. It changes, use perception and really boost this brand recognition. Topography and fonts really affect the way your audience and your clients really sees and remember your personal brand because they're large part of your visual identity. And memorable typeface is instantly recognizable thing golf, widely admired brands like Coca-Cola or Disney that have even created and registered their own typeface as a way of making it a part of their identity. Thing about your own freelance business and think about where you need to have proper fee. So how's my brand typography wants to make me feel, um, what kind of experience does it want to be created? Is it recognizable and memorable? So what are toned as a set? And of course, topographies have their own personalities and characteristics. So you need to know these as well. So fun, psychology is really understanding that every typeface has its own unique traits. And they come in categories which are classifications for better identifying and choosing fonts. So the basic fund categories and their traits are Sarah, traditional, classical, reliable, over and said convey the sense of respectability and H long class. Some of the Cera fonts are Times New Roman. Garamond, Bodoni, Palatino. Then you have sans serifs, which is minimal clean, contemporary for brands that evoke a sense of cleanliness, modern directness. Some of the sensor or funds are Droid Sans have VD cover Donna for truth. And we have script this unique, elegant, distinctive for brands that emphasize their special purposes. Some of the script fonts are, for example, a Norah, I'm Alex Brush specific goal when song. Now we have handwritten, little bit more artsy and formal funding for brands that presents himself as playful and approachable. And some of the handwritten fonts are sans serifs. Lemur herbarium. By Chris. We have the decorated, dramatic, stylized, diverse for brands that aim to be instantly memorable. Some of the funds are funny cow or blue shift. Three. Flaps are confident, bold, offbeat for brands with a proven history of quality. And some of these slab serif fonts are Peterson's piece that's pro guard, Deja vu pro Arial. Really, where to find the brands for. The typography for your brands. Can look on Google fonts for exam that you can download them for free. If you have a Creative Cloud subscription, you can have a look at Adobe fonts. They can find a lot of really great fonts. And then you can decided what kind of topography and fonts and works for. You. Really write them down in your brand book and have some kind of microphone hierarchy. So you should be part of your comprehensive brand style guide that really includes clear and relevant examples of use cases. So your phone treatment must be very consistent and nudge all of the complex. So choose two or three typefaces, primarily from the default typeface which communicate your brand's identity. So maybe the most important type one. Then you have a secondary font and typeface that compliments the primary fun and supports the type of graphic design system. Chest Perry fungi, that could be something that he used, for example, my main. So you really should understand and define your brand personality, traits or personality of each RFI and find a match for your brand. Really decide between like an open-source could also be a paid font and some custom fonts. So really make sure the font you choose are legible. It's flexible, it's complimentary with your other brand elements and can follow your growth. So establish hierarchy of your fonts and outline this in your brand book. This could be an illustrator, for example, or Adobe XD. Choose those two typefaces. Try out, play a little bit around preferred. Choose two to three typefaces now, at them in your dark wherever you work, this could be Adobe XD, this could be Illustrator. Download them. You can also purchase them online. There are a lot of really great platforms online. You can find some of the websites or the secretary can purchase them. Also in the, in the dark with all the resources from this class. So just download them and click a little bit around. There. I'm sharing some really great resources that I hope will be helpful. 11. Branding Design Elements: Design elements can be logos, emojis, illustrations, etc. Here, yeah, really create a set that you can use in your personal branding. Our odd, this is a part of your brand. So for me as I'm focusing a lot on the future and new tag, I'm using silver elements a lot. I really liked this futuristic feeling. Really focus on your target group and on those elements that really work for your target audience. Also feel free to look again at x4, what bar to really get some inspiration. Because you're going to use these elements on social media platforms and basically everything you put out there. So some of the essays that Ukraine is, for example, a logo. So how to design logos is probably an own course here on Skillshare. But what I can recommend you is the CCO express Logo Maker. It's pretty cool. You can find the link in the description. As you can see here, there are some examples, so some kind of templates that you can get started with. So if you see something that you like, you can just check it out or you can create your own logo. So tell us a little about your logo, whatever is your business or what soar. Yeah, freelance business all about. So for me, it's a design studio. This is what I'm doing. And then it's called, I'm just like a random name, hello future for example. The slogan is, um, let me think about something that really makes sense. For example, innovation for two Mauro, okay, then next, I'm going to choose this style, not mean modern. Next, then I can look for an icon. I can either search for some thing in the search bar, just choose a random one here. I select this one, I click on Next and then the software automatically designs my logo. And here are some, yeah, some examples or some recommendations. And I can have a look if I like one of these logo and then adjust or change things in this logo so it's not 100% finished. I can change things. So look at this. No, I think this is not so nice. Maybe this one. Okay. Now there's two basic. We look a little bit, oh yeah, there's this really cool. So I can either download it or customized, change a lot of things, but I'm going to click on Customize logo. Really cool. Now it opens and the zCX press WebEx pleura. And here I can change basically everything. I can change the colors, I can change the font. I think this is pretty interesting for you. If you want to change the font to the font that you chose before for your branding, you can just do that. So click here, change the font and yeah, then change basically colors, whatever you think really works. You can export this logo, can save it. And then you can use this for all your branding elements. So really create those visual elements. Then you can either create them in Illustrator or you can use emojis as part of the photo, are basically anything that helps. 12. Print Branding Elements: So preparing your design assets, there are a few different elements or asset that you should prepare once your stylus to find using the same font, same color as the same elements, everything that you already find. For print, you probably need business cards, maybe letterhead, an envelope. So the business cards are probably the most important thing here, I can say for my own business and never really send out a letter. So I have never really needed a letterhead, neither an envelope. But this really depends on your business and your creative area and the upcoming tasks, so you might need it. Some of the documents are probably a proposal document, an invoice, and a contract. I'm going to talk more about these topics. And the second part of this course, which is focused more on the business part of freelancing and starting your own business. But generally, I would recommend to use a software for the invoice, which makes it much faster and easier in case you need to do a tax audit. You can find a few software tools and the resources file. Then social media, story poles, templates, any kind of graphics that you need, story highlights and head Obama's for Facebook, Twitter, Pinterest, Behance, Lincoln cetera. Stories cover. So I'm using the same header images for YouTube, behance, LinkedIn, and Twitter. It's pretty basic but represents my visual style. So in case your brand is an eCommerce brand or your business is based on e-commerce. Think about any kind of packaging that can be boxes, tape wrapping, paper labels, maybe even thank you. Cards, or promotional postcards like the one that I, that I prepared. Really create those visual elements. Then you can either create them in Illustrator. You can use emojis as part of a photo or basically anything that helps. They are also printed elements of branding products. For example, business cards from, you know, from my experience, business card, tiny bit outdated, at least in some of the areas. So when I try to give them a business card to clients or stakeholders, usually they don't want it anymore. Although I really tried to create business cards that look really valuable and expensive so that people use them all at one time. But from my experience, most of the people I work performed, most of the people I asked, you get my business card, they didn't really want it. So this is CMI, very first business card actually that I created as a freelance designer. The idea here was that you can see like some kind of like a wireframe is dying off the website with the different design elements and with a little bit of like a gold foil. Thickness was really nice. And the background has this little gold elements as well. And just type my basic inflammation. And the second version. After I realized actually that most people don't want the business card when I gave them the car, they said like I don't I don't want it. I decided to add some kind of like an alcohol like this so people can just scan it. Didn't get connected to my link tree on my website. I think it was connected to my link tree. And then they could decide if they want to add me on LinkedIn, follow me on Instagram or child, my courses or whatever so that we could connect them, Becky, on the platform, and then they could give me the business card back. There's actually work pretty well so far from my experience, at least in your business card or definitely not required. I mean, it's nice if you have it, you never know. But I haven't given that out to a client for for years now, I think. But this might be very different for your area or the area you're working on. I know that for photographers, illustrators, It's much, much more important. And a few of the other elements that I printed out, although my work is mostly digital art for my podcast. So I started a podcast two years ago, were just around the future of experience design. And I created some kind of postcards for these some kind of advertisement that I gave you. The two people are left at conferences so people could just grab one. I think it was actually pretty funny. So my idea here was that I wrote like a little postcard to the future. So the future, blah, blah, blah, and then like a little texts about it, the hashtag that I'm using. And he again, the R code to listen to the podcast and it's this little sort of awful. And I also printed out some thank you cards for the people that I owe, the people that I interviewed. Like a personal knowledge. And then yeah, I did send them a thank you card, but also some yeah. Some sticker as a swatch. And then I had some envelopes sold very futuristic with this bluish thing. I wanted to send out any staff to podcasts related clients. So really think about you, what kind of things you need as some kind of printer products that could be a business card if you want to design one. Or there could be any postcards or thank you cards. Just wanted to show you mine. Just as some kind of inspiration. 13. Social Media: I know social media is a very controversial thing. We all don't want to waste time there and constantly check Instagram or Twitter. We just need to do social media and very strategically to really get the most out of it for our business and our freelance career. You can start with a basic thing, like your buyer. Do you telling you a bio what you are doing and what are you offering? Is it really reflecting your personality? If not, then definitely change it. Choose the channels via. This really goes back to your mission statement and your target audience. If you are a UX designer like me, LinkedIn, Twitter and Instagram are super important for you. If you are more visual like in Illustrator or photographer, then Instagram and Pinterest might be the best platforms for you. So the platform should always really prepare the type of content that you're putting out there. So for me, as a UX designer, participating in discussions on LinkedIn about the future technologies and UX, super important for me and my brand sharing articles there. Do we show that unprofessional? So bad? Yeah, but I necessarily wouldn't put the same content on Twitter, on Instagram. Especially sharing educational content and sharing volume can be a great way to build a community and connect with other people, also your clients. And this will position you as an expert in the field. But it's also about your personality. For example, through Instagram stories. You can share behind the scenes stuff. Polarizing is also really good thing. Don't be afraid to be another controversial or even share something unpopular. And if you don't stand for something in the end, you don't specify anything, right? So we choose your channels wisely. That should be channels you really like to spend time there and where you can really find your target audience. So thinking about Instagram, instagram is great. It's great for photos, videos like short reels, crowds, but also for educational content. The focus is on the visual content. Pinterest is very similar, but the focus here is even more on images for people to create mood boards, sides, recipes, et cetera. So again, very visually focused. Twitter is about a short text, not visual about the focus is more on discussions and content sharing. Tiktok is about a videos. It's about content. It stands this educational. It needs to be short and funny and interesting. So edutainment behind the scenes as well, linkedin is much more professional sharing long pulse with copy events that you participating and really connect with professionals. Dribble is like Instagram, but focusing on work projects with high-end shots, videos, and animation. Behance is much, much more about about the project, about any kind of case studies that you build this as some part of your portfolio. It's also community, community-based so that you can follow for certain people, but they can also follow you a really great platform as a website or is a platform for your portfolio as well. We also have Facebook. I'm personally not on Facebook anymore, but I know that a lot of creatives are still there and building a community is still sharing a lot of content there. Although you probably need to keep in mind that the, that the community there are the people who are active. They're on new but older because many of the younger generations actually move to other platforms like Instagram or Twitter, TikTok. So take your time and really think about where can you find your target audience? Which of the channels you really enjoy spending time on and where you really want to focus on. Don't really say I'm doing everything. Rather we focus on two or three platforms and then we sharing content on the other ones. Or just getting started with just a few platforms to not get overwhelmed in the beginning. 14. Planning Content: So what is spread content for your social media channels? I can recommend creating different kinds of content areas, content buckets for each challenge that you decide to prepare content for it. This really helps you to stay consistent and make sure that everything you put out there is aligned to your branch. The problem of what should I post won't happen again because, you know, what kind of content you need, what you can always prepare and don't have all the struggle. Because you can prepare things in advance. You have between five to seven content pillars for me, I have some content pillars on Instagram. Tips, new technologies, freelance topics, experiences behind the scenes, inspiration and talks and workshops and also personal content. For example, what I'm doing on the weekend or what I'm doing with my dog. Really write it down your content payrolls and the different areas and also potential content examples. So if you write down, for example, if you are a photographer and one of your content pillars is, for example, photography tips. You can also write down a list about the things that you want to share as photography tips are behind the scenes. If you already have some, some things in mind where you think that might be interesting for other people to learn about. Here again, really keep in mind for a target audience, how you can attract them, what's really interesting to them? So have a look again at your persona's. Maybe you create two persona's. And we think about like what kind of content is really interesting for them, how you can help them, where you can solve problems for them. 15. Designing Content: Designing content. In this lesson, we're going to use our brand name or the branding elements for creating our first policy. I want to show you different options about how to really prepare those powers with different design tools like Illustrator, Adobe XD are also RCC Express. First, we choose one topic from your content pillars and one of the potential post ideas. You can make a sketch really think about the message that you want to get across and then choose what kind of post you really want to create. I'm going to design an Instagram post, but you can also design Instagram story or Twitter or whatever you prefer. So feel free to use the tool you prefer that can be calmer, Illustrator, etc. I can say I personally use from the very start, it'll be extinct because I can easily edit photos in Photoshop and I totally love it, but I can build a library and I think it's, it's pretty nice. This is how my pulse look like an Adobe XD. And now I want to show you with different kinds of rituals, how can create hosts? So let's get started with Canva. You can either use the app or the depth version here I'm on the web version and you have different kind of things you can do here. Of course, you have a lot of templates which I think is really cool to get inspired to just scroll around and then maybe adjust those templates. Right now I'm on the story templates or Instagram story templates. And as you can see, there are a ton of different templates, and most of them are actually for free. You can use this app for free. I'm just going to click on one template to show you how it looks like and how the customization really looks like. Because you can customize each of those templates. So you can click on the different elements. For example, the topography. You can change the color if you want, really based on your brand colors. You can also change the typography if you want and really go choose the topography that you decided to be your brand typography. And then you can add different kind of design elements. Maybe you'll find similar ones that you already chose for your branding. That could be like, you know, fingers piece out. I don't know. It depends really on your personal on your personal brand and what you chose to show there. And of course, you can delete different elements here. You can also adjust them and change your Instagram handle, et cetera, and basically adjust and change everything bad. We're going to create our own post from scratch, going to the main page and then clicking on an Instagram post is what I'm going to do. My goal is to create some kind of like a quote post. So I'm going to look on the text areas. Click on one text that's looked already put in ice like a quote. I'm just going to write in my texts, the texts that I want to use. It's like your Xcode. Pay attention to what users do and not what they say. I think is pretty cool and pretty inspiring. So definitely opposed from my content buckets of things like inspiration from Jacob Nielsen. Then I'm going to select the topography and change the, change the type here. You need to see if the topography you chose for your brand epigraphy is available or if it's not available, right. So for me, I usually have determiner and Playfair. Like I already said, the Playfair is available, That's awesome. So I'm going to choose that in here. I actually would use the terminal, but it's not available here, so I can't really use it, but that's that's fine. I can use another type for you. I would recommend to choose the type that you yeah, that that you chose for your, for your personal brand. But have a look at all the beautiful typography choices here. Maybe there's one typography that really fits to your personal brand. So just look a little bit around. They have amazing typography, yarn count by absolutely love that. And as you can see with the little, you know, yellow crown, this is only for premium members. I'm not a premium member, so there's still a lot of topography left, so you don't need to be a premium member. You can use everything for free. Then I'm going to change the like where it is on the page a little bit. Also change the color. Here. What you can do is you can just insert, when you click on Color, either choose one of those or you can here at your brand kit, but this is only for premium members. But you can just add your own color either by just choosing one here, all by entering the hex code. You chose some colors a few lessons ago. So really choose the same colors here again so that you really repeat those colors over and over again. As you have seen. And my branding, it's like some kind of like a pinkish. We'd light pink and orange and light blue. I'm going to use those colors, play a little bit around referred. I think it's like the most fun at least for me, to really just play around, look through the different elements that the design elements and search for certain elements. In my case, I'm going to look for gradient because it's also something I am using as some kind of, um, yeah, as a branding element, you can either upload your own elements as PNGs, for example, or jpegs. Or you can scroll through this really big library of free content. This one looks really nice with the gradients. I'm just going to place it here on the side to give it a little bit more. It looks awesome. Maybe another gradient or maybe not. Okay, Cool. Going to put this at the top. It's nice. Now I see that. I'm going to use dark blue just to show you it looks a little bit better, but you can still go with the orange sheet. Cool. Looks nice. Now, maybe we can add another element if you, if you, if we want to sell another of those elements that I chose were the silvery elements. I'm going to look for it, this one and just add it on the other side. Remember, this is just an example. Is this not like the perfect solution? So really go with your style with what fits to your brand. Don't copy and paste anything and make sure to really be consistent. Now you can download it either directly posted to social media or you can download as S and P and G, What I would recommend you. Yeah, perfect. And now we will have a look at CC express. C6 press is part of the Creative Cloud membership, but you can also use it if you're not a member, which is, I think a really cool thing. So it's for free. And they also have this premium functionalities for CCAC, a Creative Cloud members. They as well have a huge variety of really beautiful templates. As you can see here. I really loved that designs. I think it looks really awesome and it's a really good place to get just inspired, look around and we see what works for you. Branding is also something that evolves over time. This is pretty nice with the flowers and it works pretty similar than Canva. So you can click on the different elements and then adjust everything. The color. You can adjust the typography so the different funds and we choose the font that you chose for your branding and see if they have it. You can also upload your own typography here, some kind of like a branding kit. But it's a little bit more advanced, maybe for another course. So here you can change the color of the typography. So basically everything and adjust those kind of templates based to your needs. Cool. But we will start from scratch and design a little bit different design element. We will go to the main page and we will go on. Let's see, they have a lot of really cool a template as well. We will click on an Instagram post as well. And the interface looks pretty similar to Canva. Also have a lot of resources and things you can use. So even if you are not a designer or a graphic designer, you can use those presets. You can use those elements. So your designs already looked pretty nice. Your own task really here is to keep things consistent, but using the same topography, using the same colors in the same elements so that you really repeated over time and it's really easy to, for people to recognize it. So what I'm going to do is I'm going to use this template that I just clicked on, which really doesn't really look like my brand right now, but we're going to change it. So there are some folders already in the. Fire. But what I'm going to do is I'm going to change those images here. So I'm just going to upload one of those images that I just downloaded from unsplash for my co-workers. Presentation. Looks pretty nice. Cool, but I can also use those images here from the webpage, but maybe as part of your brand and you came up with some kind of like an image strategy. So you create a different photos, maybe you're a photographer, so you have a huge variety of photos or off of any kind of visual elements that you want to integrate here could also be, could also be maybe illustrations or something like that. I'm just going to put this to the side and then pull little bit below. You are the different layers on the site, But I think, which is pretty cool. You probably know this from Photoshop or Illustrator that you have this different layers and some a little bit more on the front end up as a little bit more back. I'm going to change the colors really based on my branding. Or we didn't like the light blue. It looks cool, but I'm going to go with the orange. I'm going to add the hex code there, just copied from my branding boards. And then I'm going to delete this image. And then I'm going to change the typography here. Guess you're wondering why the description is Syndrome and I'm sorry about that, but I couldn't change it to English somehow. I hope it's not a problem and still see what I'm clicking on. But here as well, some design elements you can look for different elements for me, I just look for silver anno elements could be something like glossy or so. We'll just have a look and see if I find something that looks nice. I could also upload my own ones. But right now, I'm yeah, I just wanted to have a look at the this year. Then I'm going to look for the German word for gradient. I'm not going to look for gradient. And oh yeah, they look really nice. This is the kind of gradient that I'm looking for. It looks pretty similar to the branding that I I evolved. Super nice. I'm just going to put this to the side. There's the perfect colors. And after that, I'm going to change the description here. I'm guessing like that about UX and design. This is just an example for you to see, but yeah, changing the font is definitely makes sense. Follow me on Instagram. Okay, cool. Looks nice. Okay, perfect. We can also change this font. So I personally for my branding on Instagram, you can also see that I really loved to play little bit with typography. My background is communication designs are really love to sometimes use crazy topography, which is not part of my branding type, but just as some kind of like a visual element because I don't use any illustrations or something like that. So I really like crazy typography sometimes. I'm just going to download it. Okay, now let's have a look at Illustrator. This is probably the two most of you are using for branding or design elements. So the first thing that I'm going to do is I'm going to add a text field and I'm going to create the same pose like I did on Canvas. So really, I'm using the quote that I found online. So pay attention to what users do and not what they say. Now, I am going to use the exact topography that I'm using for my branding. Because I downloaded all the type around from Adobe fonts to my Creative Cloud library, which is a really nice thing. So you have it in like all your Creative Cloud tool if you are a Creative Cloud member. Okay, cool. Otherwise you can also purchase those funds, or maybe they are free fonts and you find them on Google fonts, for example. Cool. Oh, okay, perfect. I'm going to change the colors. See how that looks. I really like that. I'm going to add another text fields. And Jakob Nielsen, this is the person who actually came up or fat, going to use terminology. This is my fund a little bit smaller. Okay. And I created some elements forum for me. I use them in basically all my posts on Instagram. You can have a look and then you will see it. I really like to change Typography from medium. And then the semi bold too, put some emphasis on some parts of the text. I have this kind of gradients that I created in Photoshop. And I have some other elements that I just created as part of my, yeah, that's my design elements, part of the course and also **** normal branding. Cool. Okay, that looks pretty nice. Awesome. Now it's your task to create your own post. Use the tool you want to create your first post. Make some sketches, and then we will see each other again in the next class. Enjoy. 16. Website: Already talked about how much the industry has changed. Website is a great way for your poll, for you to be accessible for everyone online. You don't necessarily need a website. You can also use any kind of web pages, unlike the hands, for example, for uploading your work. But if you are planning to build a successful business and the long term, rather invest in a website. So you can either code or yourself if you want to do that. And if they have skills, or you can use any kind of templates like Squarespace, WIX, or WordPress works out. But so my own websites as credit with WordPress website is your home where you present your work. You'll offer possibilities, way how to contact you, any kind of news, your blog, etc. Maybe also your shop. I felt opportunity to really optimize your web page for ESI also search engine optimization. And this is probably a whole other course. You can find a lot of content about it online if you're interested in it. And you want to learn more about it. But it's basically about adding the right keywords. We have projects and headlines on your website that it will rank super high in the Google search. So people will actually find you and your web-page. So you get a lot of traffic to your website through googling. In my case, if someone Google UX design Berlin freelancer, it would be amazing if my webpage appears at the top. It's your decision if you want to do a website or if you want to get sorry, if someplace like the hands for example, if you want to do both, yeah, you can decide what really makes sense to you. And one recommendation is that also created a course about portfolio portfolio building and how to create case studies. If that's interesting for you, you can find many more details and that chorus. And you can also, you can just find it through my Skillshare profile and see if you want to dig a little deeper into that topic. 17. Last Tips & Goodbye: We are at the end of this class and I don't want to leave you without some mouse. So my tip for you to be a really successful person on social media, but to the community. And the best advice for that is to really give value. So what can you do to others, especially your target audience, our target group, that makes their life easier. So really give something back to the community and to other people. One person really does set and the awesome Ray escapes Rainer Chuck, He problem, he used the term jab, jab, jab, jab, jab right hook. And this means giving, giving, giving and then asking for one thing in return. He, she had a lot of free content on social media for a year about business, about anything. And he published a book and many people actually bought it to support him. So how does giving value looks like for you, right? So checkout, go vein or chalk and also Christo, who started to share free design and businesses and content and ended up building a huge following on social media, especially on Instagram. Check on that pulse, check out the pages and analyze their approach. You can learn a lot. Another really great tip is to be authentic and don't be afraid to have an opinion. You might know this profile on Instagram, which is called the roof sign. And he writes on cardboard short message, which is very controversial, but people really love the honesty and he was able to be a huge following. Also try to be consistent, rather post price per week than getting started posting every day and then ending up being super exhausted after three weeks and start posting at all. So be kind, support others. On social media you will see a lot of other creatives, other businesses who are at a totally different point at their life or career. It easily happens that you compare your success to the success of other people. And that's really toxic. So try to not compare yourself to others. Social media isn't real, and other people also don't really show all the details and all the truth. If you feel jealous at 1, I read that book and I think this was super-helpful. Think about if you would actually change your life with tears. If not, if you would only change like this one part, then it doesn't work, right? So really think about if you would change your life with tears. If not, then it's okay. To be honest. I went back. I didn't feel jealous at all because I'm pretty happy with my own life. And I don't want to change if anyone, and I hope this is helpful for you to get inspired by others, but don't get jealous. The support or the creatives and businesses. Everything you do for others, everything nicely put out their whole get back to you at some point. Start conversations not only with other creatives, but also where your community interactive elements have an opinion. Do Q and A's go live and really speak up, be a part of their communities and a leader who people really getting a lot of value from. This class was helpful for you and I can't wait to see your projects in the project area, so please upload them, can wait to see them. If you have any questions, you're free to just chat them in the question area. Our connect on social media, I'm always happy to get to know you. So say hi on Instagram or on Twitter. I would love to get to know you and see how your personal branding evolves. I wish you all the best and thank you so much for taking this class. I hope you had a lot of fun. The next one, Bye bye.