Transcripts
1. Class Intro: Online marketing is the
buzzword. These days. Everybody wants a piece of it and everybody
wants their brand to go viral from a house painting company to
a personnel perfume company. Everybody wants to mark
their presence online and there are lots and
lots of ways to do so. You might also be eager
or might have been recommended by someone to take your brand business online. Hello, I am Oman ankle day. In this class, I will teach you about online marketing strategy. There are many questions that is it really
worth the effort? Do businesses and brands really gained from their
online presence? How much of your
marketing budget showed you allocate
to online marketing? How do you measure whether internet marketing has
helped your business or not? Are there any short-term
and long-term gains Online Marketing before you get lost in all these questions, let me tell you that this overwhelming feeling is exactly why I decided
to create this class. Online marketing is making
people go crazy and everybody wants their brand
or business to shine. From startups to small and
medium scale industries, from large companies
to multinationals. Everybody is trying to
catch the attention of the new market that has
opened up on the internet. But there are very
few people who really get what this
race is about and have managed to get ahead
as an entrepreneur in the media industry who largely deals with online
content and products. I have seen the growth
of online marketing from very close quarters
and I know exactly what people like and
what they preferred from catching their attention to
holding our conversation. I have done it all
over and over again. In this class, I
will tell you that cigarettes are online
marketing and fruits behind some of the most
successful strategies used in Internet
promotion and marketing. We will go into the details
in a step-by-step manner. As I've walked you through the amazing world of
online marketing. For a class project, you need to define online
marketing, advantages, types, and strategies for
your business and implement them in your daily
life and how you will. I plan to spend the budget for your
business online marketing. As you go through the class, you will be able to learn
about online marketing and gauge whether it is the right fit for
your business or not. If it is that a large number of marketing strategies or virtue in the later videos
of this class. But if not, at
least you will know what all the hype
is about and we'll be ready to take the plunge when you and your business
are ready for it. Before we get started, I would like to thank
you and giving me the opportunity to share
my experience with you. So what are you waiting for? Let's start the class.
2. Online Marketing: Online marketing, also called Internet marketing and
digital marketing, is the promotion of pure product or brand
on the internet, there are a large number
of ways this goal can be achieved using various tools
of the internet based media. Internet marketing also includes various other aspects,
such as designed, product placement, and
customer engagement, without which all
efforts to promote your product or
brand can fall flat. Why these requirements
might make internet marketing
seems like a tough job. Actually, isn't anybody can become a successful
internet marketer. There are a lot of Internet
marketing agencies out there who can put your
brand on the move. But what use is it if all your potential customers are sitting on an awake
during the day? So do not get this illusion by the tall
promises people may. After watching this class, you will have a fair
idea of what is possible through online
marketing and what is not, depending on the resources
available at your disposable. You can even decide
whether you want to take up online marketing
yourself or outsourced. When at GNC, the real
point of online marketing is to get your brand or product out to a large
number of people. Since the Internet is a
gateway to the world, your possibilities
are limitless and your brand can reach
the whole world without your having to invest
in actual offices or marketing staff who
reach new customers. However, I would like
to point out now that online marketing is not some gouache scheme
to become payments, you need to invest
a lot of hard work and patients into online
marketing as well. Although your physical
presence may not be required, your online presence
makes an impression and that cannot be bad
the first time around. Therefore, you
cannot take lightly the decision to commit
to online marketing. Your trial attempts will also leave a mark,
and therefore, you need to make a good effort if you take up online marketing, online marketing can be achieved using a wide variety
of Internet tools, such as email, search engines, social media or
other websites, etc. Each of these tools
has its pros and cons. And your online marketing
strategy is likely going to be a mix of two
or three of these tools. In this manner, your
brand or your product can reach as many people as possible to make a
lasting impression. That's it for this video. Thank you.
3. Advantages: Some examples of popular
brands that have used Internet marketing and
seeing growth sounds good. Before we get into nitty-gritty
of Internet marketing, we will first look
into its advantages to help you better
understand these advantages, I will provide you
examples of some of them, the famous brands that
either made it big or became bigger and reach
many fold customers using Internet marketing. So far we have
been talking about advantages of Internet
marketing in general, but general terms are not good enough to make
business decisions, which is why you need to know what Internet marketing and blue specifically for your
brand or business. Many studies have found that the rise of the Internet
allows people to lose the resources accessible
to them to find out more about products
they are designed, they're offering their pricing, etc, before they make
purchase decisions. Even after all the hype up
online and e-commerce stores, people are still going to individual stores to
buy goods and services. In mind that anything from food, grains to physiotherapy can be delivered to your
doorstep today, yet people are visiting sharps. The primary reasons behind this continuation is that
traditional models of business are still relevant
even today and can offer great value and
savings to customers. For example, if you are looking to buy an
air conditioner, a simple Google search can
present to you hundreds of air conditioning
units along with their specification and prices. Yet people will walk into
a shop to find out if they can get a better
deal at a physical store. This practice basically
means that just because a product is
available online, it is not sold to the customers. Users are simply utilizing
the Internet whose research, the product and its price ranges before making a
purchase decision, depending on what
works best for them, there are two essence of internet marketing is
being visible when a potential buyer of
your product or brand is doing his or her research, the buyer may not necessarily be looking for your
product or service, but gaining visibility
is the first step in selling your product
or brand online. Once you gain visibility, the next step, obviously
making a great impression. At this point, if you can
make a great impression, the buyer or user
is more likely to find out more about
your offerings. This tab is your chance to make a mark in
consumers memories.
4. Reach: I know that you are
convinced that being in the right place at
the right time is important for
internet marketing. That does look at
the advantages of engaging in Internet Marketing. Number one, reach, without
a shadow of doubt, is the single largest advantage
of internet marketing. You wouldn't be
sitting in London, New York, or Pakistan. The world can become
your oyster shell with internet marketing. Like I mentioned earlier, you do not need a marketing guy, our office in ECT to go global. You can do it all sitting in
the comfort of your home. If your business deals with E services such as
writing, consulting, or media publication,
you can simply deliver your product
using the Internet. However, if you are engaged
in physical products, then you can simply partner with a trusted shipping
that can deliver goods globally and on time
for your customers without affecting the product
until a few years ago, delivering products and
for applications meant appointing are teaming
up with stockists, are linear in the area. Not anymore with options like overnight
shipping available, you can now deliver
needless, windmills. Just a word of caution though, if you make certain products that are biological in nature, seeds, plants are eligible. You also need to ensure
that the region to which you are shipping exempts
product of such nature, for example, entry
of foreign plants. These seeds are not acceptable in North America,
Europe, and Australia, it is your duty to ensure that you can deliver
your products to them within the
confines of the law. At times, the reach of your marketing campaign
can extend far beyond your walls without
your having to put in efforts and
resources to all. Although these circumstances
happened rarely, it is still water
mentioned because your product or brand can gain greater visibility
for not much effort helping you in the long run. A familiar example is the popular Ice Bucket Challenge from the BLS society in the US. What started off as a
fundraising campaign for the region became
a vital task to do. Every time people share their videos and
nominated others, that cloud just kept growing. The Ice Bucket Challenge soon became a global
phenomenon along with awareness about the
existence and work off the ALS society
and the disease. Then Ice Bucket
Challenge then became a popular way of
promoting charities, even promoting the ANS
society to attempt trademarking the term in the interest of
the greater world, this planners dropped, gaining even further goodwill for
their brand and they are born.
5. Convenience & Multitasking: Advantages of online marketing. Amber second is convenient in the world of
everything online. Having that convenience
to order something with a new tips on the
screen is the norm. Not having such an offering
simply for sure surveys behind by a few light-years
in the eyes of the customer, being present in the
Internet is simply a benchmark that your
product or service is up to date and Grundy if the customer
can even order it online, braid, but a product
cannot be sold online. Up-to-date information
regarding the product or service should be
available online. This information could be provided on a website
that you own. Your product or service could be listed on another
popular science, or you put simply employ and automate delivery
system that can deliver an information
booklet brochure to the potential
customer upon request. Such a system of delivering information to the
customer ranks high on the metric of
convenient by making preliminary information
available to customer online, you have managed to
deliver the information, right when it is designed. A few years ago, this process would have
required the customer to call you during
working hours and for x2 to respond promptly
to make headway imprudently. In such a scenario, the customer could be
anywhere in any time zone. By looking for this information. Similarly, you could
be anywhere as well. You could be on a vacation
with your family. Yet your online presence does the job for this
convenience is especially important for smaller companies that do not have resources to hire people for mundane
tasks like reception, handling, or when most are
handled by single individual. By making more information
available initially, are giving the option to
place an order online. Product or service is
still selling even through you are not working
actively on it at the moment. Does online marketing
creates a win win situation? Fear the two parties need
not to be at one place, at one time to
exchange information, even make a sale. Another way to look at
conveniences, monetizing on, is it convenient for you
to host our traveler in your home and share a day or two in his experience
of your city, is it convenient for x2 rent out a part of your home from time to time to allow
travelers the feeling of homestay instead
of a hotel booking. If yes, then you can
list your apartment or home on a site such as BNB and earn some extra cash by entertaining guests and
making friends with people for and why it is
convenient for travelers to stay in people's home rather than protons
to get a real feel, please, they are visiting while
also helping house owners make some cash with extra space at their
disposable number. Third is multitasking. Extension of the
last point I made about two parties not having
to be at one place at one time opens the possibilities
for you as a brand or product managers to engage
with potentially hundreds, thousands, and even millions of customers at the same time
without actually being present with the online
marketing gives you this pump or to eat picture
are two rational e-mail. You can reach your customer in an instant and engaging with that big General
Electric as an example, this company is a century or
needs no introduction and has one of the biggest
project portfolios in the market yet, General Electric makes
it a point to talk about its founders, people,
products, contributions, and achievements in a
simplistic way that others find it engaging
and even single time, gt shares a picture
of the Tribune or aircraft engineers
or railway system, thousands of followers
or over the world creating awareness about
GE products as well as goodwill for the company
can utilise to the point our GE is not engaging
with anybody directly, but one look at it. Picture on Instagram or Twitter. And you are sure to
start the following, their social media handles and share them for
the next time. You hear somebody
speaking about GeV. Attention to what you have
to say in returns with a special location on the achievements and the
world worth of the company. What adds the sculpting
want in terms of marketing, keep watching, stay
in touch, Take care.
6. Time Effective & Targeted Marketing: Hello. In this video, we are discussing the
advantages of internet. Number four is continuing. I might have said that
online monitoring requires a lot of heartburn is
a continuous process. What I might not
have mentioned is that gains from online marketing are also continuous and can be long-lasting
if done properly. I have already spoken
about how the availability of information turns
decision-making in your favorites. Now, imagine that another
individual seeking the same information is also a credited to
George product. The difference is that the second potential
customer I'm talking about might be a few days,
months, years apart, since online marketing is always retained on the internet, you could still be
reaping benefits from an even years after
it has culminated. So any ties up our partnerships that you
might have struck a year, we'll continue with
general traffic to your product or service
for long periods of time. This, however, only holds true for certain boards of
internet marketing. Tools such as paid advertising works only last as
long as you keep your campaign funding
once your campaign stops any traffic or
leaves you are getting, as a result will also stop. This is why I have
repeatedly said that Internet marketing will long-term
results. If done right. If you are going to
simply invest money in an online advertising campaign, the results may be
astronomically higher, but are also extremely
limited in their duration. Number five is type
effective at great thing about online marketing is the rapid pace at
which you can scale. Once you have determined
the nature of your campaign and your
strategy for marketing, the only constraints are
the times to design and launch your strategy and the
resources at your disposal. Campaigns you have run in a particular geographic area might have done
exceedingly well. And you want next to explore how your product or
service will fare. In another area. With online marketing,
you can achieve this goal with
just a few clicks. And your campaign in
a new area can go live just a few
minutes or hours, no more waiting for days on end to get that infrastructure. With internet marketing, scaling up is reduced
to a matter of ours, leaving too much more
time to focus on the product itself and how
you could make it better. Number six is data
fitting marketing. In traditional modes
of marketing such as point or media advertising, your product is placed
in front of an audience. You want to target, along with a large
part of the audience. That is just not right. For example, if you are a
company engaged in making power tools and your
advertising slot is when kids watch
TV than you are. Big problem. The problem is not only there, the audience watching the
advert is not going to make any purchase decisions
based on what they have seen. But your advertisement
might also encourage children to use power tools without any adult supervision, which is just bad public
city for your campaign, as well as your product. If you do not amend your
advertising slot to catch the attention of a large number of
the target audience, you need to picture Edward, even larger population
so that you can capture a sizeable
customer base forever. In the world of
internet marketing, you do not have to
market at a mass level. Your product offering is
for a woman aged 25 to 34. Then you can
selectively channels your adverts and
campaigns in a way that only customers that meet these criteria are
shown your ad campaign. This way, you have
better control of how your resources
are spent and you are also more likely to get a better return on the
investment to make in this area, a very simple example of targeted marketing is
the online campaign used seen for fast food joints every time they launch a new
product in your local area, it might be a flavor of
a new coffee, a burger, or sand way to suit local tastes and lights or unmute
drink for the season. All such products are advertised heavily only in specific areas instead of global campaign from their headquarters
on a different continent. Even promotion of
existing products are tailored on the basis of local tastes and online
marketing offers one of the easiest ways of targeting
your potential market. That's it for this
video, keep watching. Thank you.
7. Cost Effective & Impulsive Buying: Number seven is
foster effective. Real reason by major campaigns like online marketing is
because it's cost effect. Not only do you have complete control over
who sees your ad, but you may also show to get the highest return on
your investment costs. You are engaging in
targeted marketing. Does simplest of
advertising, font, the newspaper or magazine or
a small already can cost you thousands in your
local currents and you cannot really be sure if your
campaign was successful. On the other hand, online marketing gives you the exact numbers for your
campaign in real time. So if you think the campaign
is not going as planned, you can simply stop
it until you figure out what you need to do to
correct it better still, if you have patients and
are ready to 14 effort, you can make great for us in the online world
without spending much. Advertising online instead
requires you to pay up. There are alternate means, such as email marketing or
social media marketing, which do not involve any
direct costs for engaging in them with sincere efforts
and a good strategy, you can use such
tools to leverage your brand or product
to higher level, particularly no money at all. So either way, whether
you choose to do the hard work yourself or
take the easy way out. Advertising, online
marketing still offers you an extremely cost-effective way to park your presence online. A simple example of
cost-effective online marketing is they'll be
announced its arrival. Kettering first to the
IT crowd, passed away, give them with probability at even the rarest of the working. Once the IP girl was
happy with the service, uber simply ask their
existing users to spread the word out ended when the services to their
family and friends, to make it a little more
interesting, Uber gable, some discount and three rows, two people who made a number of success
successfully after mine Jew. Everything is
actually happening on the Uber app by people are
voting in cracking there, are paying for their rights. Uber did not pay
advertising, again, sees any money to
promote their brand than it was just going
through a reference from their existing
customers who were making the brand popular as well as
bigger with every reference, number eight is impulse buy me if this has
never occurred to you, you go out with no specific plan and
end up with a bunch of shopping bags are probably an electronic gadgets that
was launched recently. We undergo some amount
of being Dr coming home. But this happens
to one fine day. Something just gets into us and we end up
buying something. Ultimately. The only thing versus a buying Jeffrey where you
end up with more than you can tap into your house with the advent
of payment gateways, in which you can use a credit or a debit card and evaluated your bank website to
save money and buy books without leaving the
comfort of your home. Online shopping has become fun. And can we meet? Online shopping also allows people to do well
in impulse buying. More. Customer could be working on their computers or
borrowing through there. And then impulse cakes in. All the need to do is to go to your website or app and click on the product
that they did. A couple of clicks and
some verification, and they have already
bought your product. Companies want users
to fall more and more into the impulse buying
and encourage them to. But just by sending notifications about
products that delight or offers that they simply
cannot resist by now and get up to 20% off and pre-book now and get
a gadget for free. Or common notifications
these days. And are aimed at encouraging users to give into
impulse buying. Who purchases online
are a simple example. A food delivery
service is simply makes money out of
your impulse to teach something without
having to prayer to a particular
restaurant or place, such as 3D, Fu Panda
and even Amazon now promises quick delivery
or your impulse and have craved for
themselves in the busy, in your doorstep
delivery, martyrs pain. Thank you. That's it for this.
When you keep watching.
8. Know Your Customer: Number nine is know
your customer. This step is something you might have heard many times of late, whether it is your bank account or mobile connection,
gas station, or even loyalty cards
for a supermarket, everybody wants to
know who you are, where you are, what you do, what you like to
do, and what not. Knowing your customer
is something organizations have taken very
seriously over the years. And rightly so, if
you do not know who your customers are and what
their preferences are, how are you going to build products and services for them? Literally, in the
Internet world, knowing your customer
is fairly easy. If you have a website, you might very well, to be aware of the
customers who are getting their likely location down
to the city in the world, potentially even
their IP addresses. The pages, the light to visit, the items they have looked
for on your online shop, their purchase history
and much, much more. Even if your website that's not engage in selling products, you can still get
an idea of what your customers liked to
read about on your side, where they come from, where they go neck, what their likes and
preferences, and much more. In short, KYC is not a
formality in the online world. It is mandatory and comes as a given online
marketing pips. Marketing in this area, if you have placed a
Hoarding on a busy road, you have absolutely no
idea who has seen it, who has made a note of it, and who wants to
buy your product or service as a result
of seeing your ad. On the other hand, in the online
marketing scenario, when somebody sees
your ad or campaign, you know exactly from where
the person is visiting, what product has brought their site and whether they have visited your
site before or not, depending on the
customer and your type, you can even create special deals like
discounts, free shipping, and cashback for returning customers just to make their
buying decisions simpler. The reason is exactly why a lot of websites
asked you to sign it. By having a sign-up option, you can ask your customers to share information
about their likes, dislikes, and
personal preferences. And use this information to create personalized
products for your customer. Just knowing your
customer is not enough. Doing something for the
customer is the biggest, is the highlight of
customer satisfaction. Number ten is sale, post-sale, and a new scene. Businesses spend a
lot of time, money, and effort in attracting
new customers and selling them their
products or services. They tend to forget
is that retaining a customer is much simpler
than adding new ones. So once you manage to
sell your product, your job is not done. A business needs to stay connected with
customers through out their experience of the product
or service and attend to, all right, this immediately when the lifetime of the product
and the user experience must the user to go back to the original company
rather than resist new one. Once a product is sold, there are innumerable ways of connecting with
your customer. First and foremost, get
contact information, details such as
the mobile number or email address of the client. In a modern day scenario, get them to light
your social media handle and engage with them. You could tell them more about
the range of products you have and see their feedback
on the product usage, on their experience with
product breakdowns, and on how much they
love the product. Each of these is important
metric in knowing how the buyer is to your
product or service. If polarity is low, that means the customer is not really happy with
the buying decision and you can make amends to
make the experience better. Apple Inc. Is probably the best example of how businesses do well
with customers. Retention without any
base, without any bias, I would like to say, and I'm sure you will
agree that Apple does make some
exceptionally good product. Not only do these
projects look classy, but they are also powerful and capable of doing so much
more than one can imagine. No matter what products to purchase from the apples table, you are linked to the company, to a simple trick
or the Apple ID. Everybody creates it after
purchasing an Apple product to gain access to the variety of services on offer from Apple. But the reality is that
Apple just want you to on their mailing list and
want to know more about. Now that you are in the loop, apple will send you information about features
of their products, sneak peek and upcoming
events and Obi-Wan, what is about to be
launched ahead of time, customers are made
to believe that Apple cares the most
of their customers. But the company is
just ensuring that the customer is aware
of new releases. The next time your
product breaks down, our begins to mold functions. You will walk into an Apple
store to get it sorted. However, the company does
not choose the focus on repairs and quickly replaces the piece if in warranty again, customer experience is given
are paramount importance. And instead of making the customer wait
for Sam to ten days, the company simply gives
you a new phone, walk away. If the product is
a few years older, Apple will not bother
replacing it at all. Instead, they will
encourage you to get the latest model by simply being the difference so that it stays relevant for the
next four to five years. What the customer misses in the heaviness of the upgrade
is that Apple has sold one of the newer models without the customers even
waiting to purchase a new one customer one
end products holds two over three or
four years period. Thus, while adding thousands
of new users every year, apple still maintaining
its lead in the market by turning its old customers into a new ones as
well. That's it. Thank you. Watching, stay in
touch. Take care.
9. Should you do OM for business: Now that you have looked at an understood the advantages
of Internet marketing, we need to look into that aspect of your business should
engage or stay out. The question is, I'll
buy a tricky one and shortly cannot be answered
in a simple yes or no. There are various factors
that will help you decide your vision for
your business and the scale to which
you want to grow. It is the single largest factor
of the approach you take. Many people would argue that the nature of the business in which you are also an important cofactor
in decision-making. Personally, I do not
agree with that. Your business could
be about selling artistic brackets for
holding shelves in place. What foods you say is
your target market area, your local community,
state, country. Actually you could be
selling it all over the world with just one
manufacturing unit, mind you? Yes, you should be prepared to make products to
orders received, but why not show your skills to the
entire world if you can? Similarly, in the story, amazon, when Jeff Bezos said that he
would open an online store that will sell all kinds of products and deliver
them to customers, doorstep, even industry
grids laughed at him. They simply cannot imagine a single company
setting up shops in different countries and
continents and managed to deliver products as
quickly as next day. Yet, Amazon does so
on a daily basis, and it is the new normal. So my point is that no business is too big
or too small to go. Global. And internet marketing should be one of your
marketing strategy. If you do engage
internet marketing, you need to prepare for the results when it's
worked out for you. Hire relevant stop. Internet marketing is
new age marketing. Although I will list
ways to get it done, you need people with the right mindset to
get the job done, assigning the
responsibility to somebody in office who really
using the computer? Definitely not part, but
surely knowing how to use Facebook and Twitter is not
a qualification for the job. Biden, who you really
need is a person. The very strong sense of individual projects
and bearing there. I said it earlier and
we'll share it again. If you do not measure your campaign's performance
on an ongoing basis, then you are simply throwing your money in the beam
width internet marketing. You could spend thousands
of dollars before your bi-annual meeting
about internet marketing. And that's why the person
in charge must ensure that they keep a tab on
proceedings almost every day. You could either choose
to hire new staff or a lot responsibilities
to existing top, but merely sharing and
linking of content by office staff and their families
won't get you very far. You need to read deeper
part of the pool. They are, the professionals
are fighting it out to stamp your
place on the market. It's tough. Yes. But so is offline marketing and you
have done well so far. So why shy away? Now? That's why you should hire people who know
what they are doing. Number two, checks your
capabilities are getting is just the first step of an entire cycle that
you are about to enter. The more successful
the marketing, the larger the number of
orders you will get for your product or service
menu receive orders. Your team cannot try
to make ends meet. Putting in extra ours for
a day or two is one thing, but bracing constant
flow of orders for weeks and months together
is not humanly possible. Companies often resort to giving bonuses to people for
fulfilling extra orders. But money isn't everything. Your staff will start hating
their bark after a point, which will lead to
angry customers. Most of the angry customers
or people whom you just acquired by spending time and effort on
internet marketing, you surely do not want
to lose them so quickly. So there you have it. You need to ensure that
your office can handle a surge in sales and production
after your campaigns. And therefore, you should plan
if you need more manpower, equipment, or raw
material to address increased orders before
you begin accepting them. As simple example, up not
projecting and increase in sales is the app-based
taxi aggregators in India. In order to promote their
services to companies, offered some good discounts
on their tariffs. People instantly took to these and started using the
services more often. However, the taxi
aggregators did not have enough taxi operators on their payroll who handle
the surge in trapping. How did they address the
gap surge pricing while the taxi drivers got extra cash for doing
the extra water, customers were unhappy
about the sudden increase in pricing even after
accepting the extra pay, the taxi driver held
a strike against other companies and
escalations got ugly, bringing some bad report
for the company's three, keep a check on your
finances to begin with, internet marketing will add to the spending that your
business usually does. You may use a strategy that is cheaper for the
startup your campaign, or take the high road and
get some instance returns. Either way, you need
to ensure that to have kept aside a significant
sum for marketing efforts, as well as extra
funds to procure the raw materials or
pay off extra salary. More orders also mean that you will have cash flowing
into your box, but let it not raise
your hopes very high. Certain Internet
marketing strategies that we will discuss soon
give instant return, but they are costly to
maintain and your sales might just return to previous
figures box your campaign. And which means that you
cannot afford to build up inventory or higher to stop
for a log P. Therefore, you block off your money
that you have just earned. Each approach and its outcome is uniquely different and needs
to be uploaded accordingly. As a business owner, you cannot react to
changes that occur to 0. Sales are cash registers
to need to keep the ship today even if
the times get turbulent. And that is why you
need to plan and execute correctly
as far first time. Or you can always seek help
from experienced adjacencies. And when you upload them, just make sure that you
have explained to them in no ambiguous terms the resources that you are willing to decide. This effort. I personally feel that triangular logic of word, parts and cheap explains the kind of situations
you might face. Help to deal with them
with 0s in this situation, work fast and cheap are the
three points of crying. And as a business owner, you can only have two points of the
triangle by your side, port fast and cheap. So if you choose a strategy
that is cheap and fast, then it is likely is not good
for you and your business. If you choose something
that is good and fast, it won't come cheaply. So be ready to shell
out more resource. Finally, if you choose something
that is good and cheap, result are not going to
come to you first enter. It will be a slow out garb and sometimes can be painfully slow above QT worlds for the urgency with which you might
choose to work as well. So vague in your resources
at your disposable and the people with whom you are likely to work,
are they good? Are they reliable, one
day, cheaply available? How quickly can they
do the bulk for you? Answering a few of these
questions will tell you what you can expect from
the people you hire. Ten, then you can embark on this brave new bot
for your business. That's it for this video. Keep watching, Take care.
OAK Academy, Entrepreneur
