Transcripts
1. Niche Marketing For Freelancers: Attract Your Ideal Clients: The potential glands
ignore you or worse, or you stopped with clients who barely pay you
for your hard work. This course is here
to help with DACA, two major parts of your
business, niche and marketing. Getting these things right
will simplify your life. By specializing, you earn more money for
doing what your radar. Plus. You'll be able to
spend your processes and work more efficiently and with the right
marketing strategies, you won't have this problem
to find customers anymore. Here is what you will learn. How to pick the best science, put you where to find it. In science, the assesses turn them into paying customers in different ways to promote
your services and create your very own
marketing glands. So I freelance graphic designer with over ten years
of experience, like open and I have enabled
to travel the world of digital nomads and even moved
from Argentina to Europe, all because of
other freelancers. And now we want to teach
you how to do things, especially icing and Nellie, my marketing makes
all the difference. I stopped worrying about finding tires and assorted
anymore by working less.
2. How to make the most of this course: How can you get the
most out of this course is divided into parts,
niche marketing. In the first part, we'll
dive into choosing a niche, crafting your ideal customer
and where to find them. This sets the foundation for
the second part, marketing. Here is where you learn
the best strategy is for your film business and create a plan to get these customers, be sure to check out the course archives
for the word book with all the exercises so you can put the theory into action. After you download it, you're going to create
a project in it, you will show your workbook
results from a video done. Now you're ready to move
onto the next video.
3. The 3 Must-Haves for Making Money: I have a question for you. Who are you selling to? If you say everyone, then you have a problem. Sure. Inmates and grade, it tried
to read all the clients. But the truth is, even the
most successful brands and companies out there all have a specific group
they catered to. Zero in on a certain group of people who share
similar traits and create products to sell their problems as a freelancer
and you can do the same. You have all the tools to create solutions to specific
groups of people. But let me be very
clear about this. Solutions are not just skills. When I talk about what to
offer to your clients, you may be thinking about design illustrations,
web dev, etc. But that's only part
of the picture. You need to connect
your skills with a specific market need for any business to
work and make money, three things need to happen. There has to be a market
with a shared problem. You have to be able to offer
a solution to that problem. And that market. It needs to have the
capacity and willingness to pay for that solution
meets one of these, and you will struggle in the coming videos or have you find a group of people
with a problem, see if that niche
is really worth pursuing and if they have the money to pay
for your solution. So let's get started
with the first exercise.
4. Choosing Your Business Niche: A How-To Guide: The first time I heard about the concept of finding a
niche for my business, I was completely lost. I didn't know where to start, and it was all over the place. I should have picked
a random industry focused on making money. Should I just take any design
gig that comes my way? I am not a very patient person. And to be honest, even though I knew I should pick an issue, I just dumped from short-term solution to
short-term solution. But after trying and
failing quite a few times, I realize I didn't
know what I was doing and it wasn't being
consistent with my choices. The truth is that I was
afraid of leaving money on the table if I just chose one group of people
as my clients, just in a niche is a
super personal thing. But after lots of
reading and learning, I came up with a system
that will help you pick the right one is the one that I use for myself and the one
that is for our clients too. It's a proven method. You can either do it on paper or download the file from the resources section
of the course. Don't forget to share your
results in your project. The first step is making a list of all
the things you like, like hobbies and interests. For me, it's things
like traveling, food, wine, art, graphic design, especially packaging,
interior design, psychology, nutrition
and movies, books, because I'm a huge fan
of us in our teaching, learning languages,
tag, and video games. Just write down at least
five things you like, even if they seem
too broad right now. The next step is coming up with brands related to each
item on your list. I mean, sure, the first one
that may come to mind might be these huge companies that
they weigh out of reach. But the goal is to find all the players in
the same space. So take us front of
me and packaging, which is something that I like. E.g. I. Could be Whole Foods
as the leading company to offer my packaging
design services. But I didn't have that
access to them or any other of their big
competitors like Walmart. However, I do have access
to smaller companies like local health markets
or suppliers who make the products either sell or even rough rotation or
printing companies. Every industry has a chain of
players that are connected. And you just have to figure out how you fit into that chain. You might not know anyone at Whole Foods,
but maybe you know, somewhat at an ad
agency that works for them or you have a client who
sells their products there. The point is there is
always a way to reach those big companies to just
have to find your path. This exercise will give you a map of different entry
points into your chosen niche. Take your time and think about the main brand,
competitors as suppliers. Do you see yourself
working in that market? The next step is saying if
it's available nation or not.
5. Is This the Right Niche for You?: What makes a niche worth it? Basically, there are
few things to consider. The stone-age have a problem that you can solve
with your services, then you actually reach
this audience or industry. Do you know where to
find them and can you create content that
they find valuable? Are they willing and able
to pay for your services? In this exercise,
you're going to score each one of
these variables, 1-51 being the worst, and five being the best. You're going to do this for each of the industries
that you've chosen. And at the end, we're going to add all these
different scores and see how viable than niche
is specifically for you. Let me break it down
with an example. So I'm a graphic designer and I went to work on
the tech industry. When it comes to the
problem and the solution, tech companies always
need design work, but they focused on other
professionals first, before looking specifically
for the signers, I'm going to give
it three points. When it comes to accessibility. I really don't know
anyone in tech, so I'm going to
give it one point. And when it comes to their ability and
willingness to pay, that companies do
invest in design. So I'm going to give
it a fine points for a total of nine points. Then let's talk
about Kasparov, me. When it comes to the
problem solution. Gastronomy related
businesses, they are always in need of good
designed to attract customers. Nuuk, I've hit the width up, so I'm going to give
them five points. When it comes to accessibility. I know people who are chefs, who are restaurant owners. So I'm going to give
it three bonds. When it comes to their capacity
and willingness to pay, they are always willing to pay, however, they don't really
have all that much money. So I'm going to give it three points for a
total of 12 points. And finally, let's take a
look at the art industry. When it comes to the
problem and solution. Artists, unrelated businesses, definitely need good decide
to attract customers. So I'm going to
give it more points because they can do design
themselves as well. When it comes to accessibility. I know a lot of our tests, but not many are
business owners. So I'm going to give
it three points. But when it comes to the
ability and willingness to pay, the industry usually doesn't
pay big bucks for design. So I'm just going to give it one point for a total
of eight points. Now, you're going to order the final scores from the
highest to the lowest. That way, you can
get a clear idea of width niches are
worth your time. And once an issue, you're ready for the next step. Figuring out your
ideal customer.
6. Creating Your Ideal Customer Profile: Let's talk about clients. You might be thinking
the ideal client is someone who pays me. And yeah, that's important, but there's more
to it than that. Created an ideal
customer profile or avatar is all about putting yourself into
your customer's shoes, understanding their
needs and wants, and making critical
decisions about your brand. It is a crucial
step in developing a marketing strategy that will actually connect with
your target audience. So going back to the food
industry as an example, there is a difference
between targeting a supermarket owner versus
app dried pasta producer. Even though they are in the same industry,
food, their needs, communication style and
information consumption, or different make creating
an ideal client profile. You'll be able to connect with the real person and sell
your services with. Eighth, what should this
client profile include? Not just demographics, you need to know the
customer's problem. This is like the common
denominator everywhere, their problem, the solution that we're looking for or need. The emotional benefit
of solving the problem and the risks are consequences of not
doing anything about it. There is a section in
your workbook to tell you creating your own
ideal time profile. I'll walk you through an example so you can see how it's done. Let's say our ideal client
is a local drive past a factory that's struggling to compete with
international brands. The owner of the company
inherit the factory from his grandfather and he
knows he's got a problem, but doesn't know
what to do about it. The solution he needs
is a freelancer or agency that specializes in a smartphone factories and has experienced reviving
that brands emotionally. He wants to feel proud of his local product and be
recognized for quality. If he doesn't fix the problem, the consequences
could be leucine the market share and having
to lay off employees. This is just a basic example, but you already open profile can be much more detail
and it should be. The more information you have, the better equip you'll lead
to promote your services. So go ahead, grade your ideal client profiles and upload them to your project. I'll be happy to give you
feedback in the comments. If you want a deeper dive on creating data customer profiles, just leave a comment in the discussion section
in the course.
7. Where to Find Your Ideal Customers: So now you've got your
ideal customer figured out. It's time to know
where to find them. But where do you start? The previous exercises are
already giving you hints about the person behind the business is much easier to think about. A potential client that way
is a person with interest. And once when you're trying to figure out
where to find them. Because this way, you can ask
yourself these questions. What the dielectric rate, where do they hang out? What social circles
or the part off? Are they on social media? That they go to events? Do they play any sports? What are their hobbies,
their interests, where do they get the
information from, and so on. There is no rule that
says that you have to reach a new group of
clients in just one way. You can become a part of your partition clients
lives by participating and creating content in this space is they
are already part off. There is no one size
fits all answer. A freelancer co-sell. So online entrepreneurs, one fan clients in
the same places as a freelancer who sell some
mechanics or tech startups, it's important to go where
your ideal kinds are. Doing a way for them
to come to you. With that in mind,
here's a list of potential places to look for clients in
your chosen niche. Freelance platforms,
social media, online form some groups, past clients, remote
and local job boards, networking events on an ad, local print ads, contests, volunteer work
conferences, meetups, chambers of commerce and more. The exercise for this
video is to make a list of all the potential places you can find your ideal clients. And don't just limit
yourself to social media. Think outside the box, complete the workbook, and
I've loaded to your project. Can you think of any
non-traditional places to find your
potential customers?
8. What have you learned so far?: So you're getting ready to dive into the marketing
section, right? First, things first,
make sure you've done all the previous exercises. By now, you should have a solid understanding
of the industries and markets and you are
interested in working with if those industries
are a good fit for you, who your ideal client is, What problems that face, and how you can help
them solve them, and where to find
your ideal clients. If you've been keeping
up with the exercises, these questions should be a
breeze for you to answer. But if you haven't, no worries, just take a break
from this course and get those exercises done. Trust me, it will make the
next section a lot smoother. And don't forget to keep
updating your project as you go.
9. Auditing your current Marketing Strategy: So you want to create a killer
marketing Saturday, right? The first step is to
see where you currently stand in terms of marketing
and needs results. In other words, you'll be taking in your own current
marketing efforts. Listen out what
actions you're taking and what kind of resource
they're getting you. In the workbook, you'll
find a section to fill out. I want you to complete each
column as best as you can. Here is what you need to answer. What are you doing to get
noticed by customers? How often are you doing it? How many leads are
you getting from your efforts of those leads? How many are a good
fit for your niche and have potential to become
paying customers. Of those good-faith leads, how many actually
turned into customers? And finally, how much money are you making from all of this? Let me give you an example. Let's say I get my
lead from Instagram. I have 5,000
followers and I offer a weekly giveaway for people to subscribe
to a meaningless. From this, I get 50
new email subscribers. Once they're on my list, I send them a series
of images to turn them from just knowing about
me to becoming a customer. From that, I get to new
customers age week, unmake oneself and dollars. Let's say that my
service price is 500. This is a very simple example, but measuring marketing efforts and its results should be
pretty straightforward. Now it's your turn.
Don't stress. If you don't have all
the exact numbers, the main thing is that you get a clear picture of what you
are doing to act our clients. And if it's working or not, don't forget to share your
results in the course project.
10. How to convert strangers into clients?: By now you should know who
your perfect line is, right? But easier, perfect plane, aware of who you are. For someone to
become your client, they have to go through a
process similar to this. Starting with the need. First and foremost,
the customer has got a problem that
they need fixed. Then comes the awareness. They know the cover problem and start searching
for solutions. They take on different
options to solve the issue. Then comes the comparison. Now that they have options, they compare them,
are they worth it? What are the risks of H1? This is where they decide
who to hire or y from. Then comes to delivery. You have to deliver what
you promise due to work. Just you say Do it. And
finally, the sharing. Happy clients will show your
work with rows to ramp. To get there, you
have to go above and beyond what's expected when
talking about marketing. The key step is to focus
on step number two, awareness or finance solutions. This is where you can take different actions to make our
customer aware that you are the solution to their
problem and kick start the process to get
them to take the next step. Step two also has
its own process, starting with the outreach. This is the first time a
potential client comes into contact with you and your brand
then comes to engagement. And this involves constantly interacting and
building relationships, leading to empathy with your brand's values,
perception, and messages. Then comes the resistance. There will always be Doveton objections before
the clients hire you. If you overcome this, you'll move on to the next step. Finally, the conversion. That is when the customer
decides to hire you. There are several ways this process can play
out in real life. Let's say you attend
a networking event and it's several business
owners in your niche. Over the next few weeks, you focus on building
relationships by inviting them to dinner or other
events and providing value. You can give them
consulting girls, have fun giveaways, etc. When they need to solve their problem that you
already know about, they hire you over other options because they already
know you unpriced you. Or maybe you find a
potential client online and ask them what results they're getting with
their current approach. You continue working on the relationship until
you have an interview. Would you suggest solutions and negotiate the
product or service? You respond to their objections and do the best job possible, resulting in a
recommendation to others. Or maybe your niche consumes a lot of
content on Instagram. So you focused on having an account with
attention-grabbing content. Your customers become followers and you promote interaction. They conduct you privately
and after explaining your services and work
methodology, agree enterprise. The client hires you and share the results on the
same platform. All these funnels within the awareness stage
have things in common. They're not passive.
They require you to be active in places where your potential customers are near based on
relationships with people. That's why it's crucial
to figure out who your ideal customer is
and think like them. They are not going to hire
you the moment they need you is all about building
trust step-by-step. With each ***** interaction, everything was done to our
relationship with a person. If you keep that in mind, creating your own marketing
strategy will be much easier.
11. Marketing Funnel Examples: Usually when talking
about marketing, we default to thinking
about social media. It's easily accessible. And if you work online, it feels like a must to put
time and effort into it. But here's the thing. Social media is just
one option. Here. Funnel may actually
start somewhere else. It just depends on who your
ideal customer is unaware. They are. Always keep in mind, you have to go with
your customers, are, don't expect them
to come to you by magic. With that in mind, here
are a few examples of different marketing channels and how you could build
funnels in them. Starting with email marketing. When it comes to marketing, email is a pretty sweet
channel to take advantage of having a list of prospects who are giving you the
okay to keep them up with. Email is a valuable asset. Do just have to convince them to fan over the
e-mail address by offering an update as we deal or useful
information from there, it's all about villi that
trust and converting those prospects into customers through a series of emails. Potential partners
is another way to reach your target audience. You may not have
direct access to your customers that you
can make connections with those who do get
on your customers rider by networking with the same people
they already know. Expertise is another great starting
point for your funnel. Being an authority in your
field reduces the risk for your customers and makes it
easier to attract prospects. One way to establish
yourself as a pro in your industry is by speaking
up confidence, e.g. but a following me
speaking isn't your thing. You can still share
your expertise online through your
website's slow. The start of your
funnel here is all about killer blog post and
optimized for search engines. Your content needs to answer the questions or
potential customers are searching for online. So your side pops
up as evolution. You can also focus on getting referrals
from happy customers. This is strategy works. If you do an amazing
job for the client, this way, they'll
natural recommend you to others in the same niche. These are just a few ideas for the first step in your
marketing strategy. Take out the course proper
form or marketing channels and resources to explore and help you build your
marketing plan.
12. Create Marketing Strategy for YOUR Business: Alright, we're
almost at the end. By now, you should have
a pretty good idea of who you want to target and
the best way to reach them. Now it's time to put
everything together and create a marketing strategy that's perfect for your
business in particular. To do that, we'll be doing
a two-part exercise. First, you'll prioritize
your marketing channels and then you set some
short and long-term goals. For this. You need to understand
ROI, return on investment. It basically means that
you want to get more out of what you put in
either time or money. In other words, a good
marketing strategy is one that gives
you the best results for the least effort. To prioritize, you'll give each marketing channel a score
based on effort 1-5, with one being the most effort. And you're also going
to score results 1-5. But in this case,
one means zero. I mean nobody contacts you. Two means two
unqualified prospects. Three means customers who
are interested but not mine. For means potential customers
who are caused by 9.5. It means very interested
customers ready to buy with no worries
about the price. Once you've got
these two scores of the map and all the other
channels from highest to lowest scores that the phi channels are the ones
you should focus on first, to reach your goals and make your marketing
strategy a success. Going to conferences where
your clients can out, can be a bit of a hassle. So let's say through
points of difficulty. But the upside is
that you usually find interested clients
and get some cells, which adds a whooping four
points to your score. That's a total of seven points. Posting on Instagram
regularly is a bit easier. So let's say four points. But the catch is that it doesn't always translate
into deregulates. In other words,
nobody conducts you. You're only looking at
one point for that, which gives you a total of five points when comparing both, it's obvious that comprehensive
net divide results, so they should be
your top priority.
13. How to know if your Strategy is good or not?: How do you know if things
are indeed working or not? Just either getting a good
return on investment or ROI, you have to set some goals
that you can actually measure. In this case, because we're talking about customers
or marketing, your goals should
focus on the number of prospects and paying customers
you get from each of them. Five channels you learned
in the previous exercise. Check out the section in
the booklet where you said your marketing goals
for the next month, six months, and one year. But it's not just
about setting goals. When you think about
a concrete goal, you have to take into account
what resources you have, N1 you are missing. E.g. my goal is to get
1,000 elites and Instagram. So one thing is where
a source to a half, well, I'm a graphic designer. I know how to make videos. I'm comfortable on camera. I'm good copywriting and I understand Instagram
and it's stills. But I need to figure out what type of posts and my
target audience will love. And I also have to
figure out how to get these new followers to take the next step in
my sales funnel. Then these for each
method you chose, will give you a clearer idea
of what to do, how to do it. And if you are actually
successful or not, having a goal to compare your results will
help you optimize them or change things if they're not working
out as planned. That way, use them guessing
what you do to get customers and stop wasting time of things
that might not even work. You need to play out your
strand and fixer witnesses. Once you have your plan of
attack, just go for it. Marketing doesn't
have to be a big, complex beast reserved
only for big companies. It all comes down to decide
on what to do and do it. Give yourself time
for things to work. Marketing doesn't give
results overnight and iterate until you find
what works best for you. If in doubt, we do
the exercises to spot where you can optimize your efforts to get
the best results. Before you move on
to getting clients, please leave a review of the
course and let me know in the comments what would allow me to improve for next time. If you have any questions, you can create an a
discussion in this course, reached me up on Instagram
or YouTube or checkout. So garcia.com for more
content about working online. See you the next time.
Sol Garcia
