(NEW!) A Beginner's Guide to Google Search Console (2024) | Shailendra | Skillshare
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(NEW!) A Beginner's Guide to Google Search Console (2024)

teacher avatar Shailendra

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introduction to Google Search Console Course

      2:45

    • 2.

      Quick Assessing Webshite Health with Overview Tab

      3:01

    • 3.

      How many clicks your website gets and where does it rank on Search: Performance Report tab

      4:04

    • 4.

      Is URL indexed by Google : URL inspection Checking each URL using Search Console

      3:42

    • 5.

      Are all URLs getting indexed? Check using Google Search Console

      2:36

    • 6.

      Sitemaps using Search Console - Essential for SEO

      2:49

    • 7.

      Search Rankings and Page Experience using Google Search Console

      2:08

    • 8.

      Checking Core Web Vitals using Search Console

      5:32

    • 9.

      Is your website mobile friendly ?

      2:27

    • 10.

      Products and Merchant Listing in Shopping

      3:35

    • 11.

      Which external links and internal links are linking to your website

      2:12

    • 12.

      A Request and Thank You

      0:29

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About This Class

This course is a beginner’s guide to Google Search Console that covers all key features. By the end of this course, you will be an expert in Google Search Console. Search console is an essential tool for SEO 

I have multiple years of experience in managing websites for billion dollar companies. In this course, I distill my many years of experience with Google Search Console. Search Console is a very powerful tool when used correctly.

In this course about Google Search Console, we will learn the following:

  1. Accessing overall website health with Overview tab
  2. Using Performance reports to track clicks and impressions
  3. Inspecting individual URLs using URL inspection
  4. Tracking indexed pages using Pages tab
  5. Mastering Sitemaps
  6. New ranking inputs in Page Experience
  7. Winning in search using Core Web Vitals
  8. Mobile Usability
  9. Product snippets and Merchant listings
  10. Are we getting right links using Links tab

This course is highly relevant for anyone looking to master Google Search Console.

Meet Your Teacher

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Shailendra

Teacher

With multiple years experience running analytics for ecommerce websites, I currently focus on Google Analytics 4. 

See full profile

Level: Beginner

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Transcripts

1. Introduction to Google Search Console Course: Welcome. This is a beginner's guide to Search Console. By way of introduction, I have managed websites for multiple watching fabric companies. And I've saved the middle of dollars using this simple tool of the Search Console. And in this course, I'm going to distill many years of experience in a live hands-on manner to teach you how I had several clients as their SEO export. So with that, let's look at the table of contents. So we will first see the overview and performance. We will see how we can access the oral health upside within a matter of seconds. So we'll look at the overview tab and see, is there a website performing as we expect it to be? Then we will use the Performance tab to see, is the website getting the right number of clicks and impressions? And is that increasing over time? Then we will use the URL inspection tool to inspect each URL and see if that's behaving as expected or not. After I access the overall health of the website, we will look at the indexes. Over here. We'll see if we look at the entire website, virtual pages are getting indexed with that all the pages tab. And then we also gain a deep understanding of Sitemaps, which is a very important topic in every conversation we have about the search engine optimization of a website. Having looked at the oral side, we will then dive deep into the user experience. And we look at three important things that are now included in the Google Search landing page experience. That is, what is the experience or user has with the page, but it's interacting with the patient. And then we will look at two important components of page experience, namely core where vitals diving deep into this topic and also mobile usability. Then we will focus on e-commerce websites that are on the rise. In today's world. We will see how Google recommends two structures and such, that site using products, lipids and materialistic. And then we will also look at external links and answer important questions. Like, are we getting the right links? Which pages are getting the maximum lengths? And not only that, when a website links to our page, what is the anchor text they're using to link to our page? And all of this we will study using the link style. By the end of this course, you will no longer be a beginner. In Search Console. You'll be an expert in Search Console. So I'm very excited to be going on this journey with you. So let's get started. 2. Quick Assessing Webshite Health with Overview Tab: We'll start a journey of learning Search Console from the overview tab. This tab gives us summary of the entire health of our website from search engine optimization and search people. So it's a very important tab. This tab is organized in terms of cards, like, as you can see that the card format and it has some important cards. One is performance. That is, how many clicks as is the website getting over time. And this is very important because if a search engine optimization strategy is working and I've applied is healthy, we should see that clicks increasing over time. Second is index. Again, this card alone has saved my clients millions of dollars because this cartels how many pages are getting indexed in your reply among all the pages, so forth. If e.g. you have an e-commerce website with housing products and we see only 100 or getting index. That really highlights a very important problem, which can be found primarily through Google Search Console. So this specific website has around 197 products, and therefore we can see one-ninth sense pages getting indexed. So this is a healthy website in terms of indexing. So experience is something which Google has started to include in the search rankings. And this tells how fast and how suitable is the experience of a web page or a URL for the user. What Google calls page experience. And we'll see later in the lecture series that page experience consists of core bug vitals are very important concepts that will look deeply into in the subsequent videos. And mobile usability. That is the page mobile friendly or not. So again, here we can quickly see the how many good URLs we have, how many failing URLs we have. And later in the video, we'll see how to fix these. Shopping is very relevant to e-commerce websites. And here we have two components, like products, snippets and merchant listings. And this is more around structured data. Google lays out a very detailed manner how to market products in an e-commerce website. And we'll see that we'll talk about the shopping in the left-hand menu of the Google Search Console. And finally, enhancements. Again, this is also closely linked to structure data, and we'll cover this in detail when we talk about shopping and so on. So this is the overview tab. We can see how many clicks we are getting. How many pages are getting indexed. What is the experience of a user on the page? Shopping and enhancements. And Google also included some Search Console insights that delta heard inside, like how many views we have got, what is the average engagement time? What is the most popular content, and, and so on. So with that, now we'll move on and look into each of these cards in detail in the subsequent videos. 3. How many clicks your website gets and where does it rank on Search: Performance Report tab: Okay, so we will cover the performance report. This is a very important report and it covers three key things. One is impressions and clicks. That is how many impressions and clicks the website is getting it. And what time we should see this increasing because that means the SEO strategy is working. Next, we'll talk about search queries. This is what are the users searching for when the website shows up in Google Search? Again, if you're not seeing the relevant queries, that means that there's something wrong with the content. And third is countries and devices and such features. That is, which countries are the users from? Wherever price goes up at devices is which devices are they using when the website shows up? And again, they should align with the overall strategy. If you are targeting a particular country, then they should show up in that particular country. So now let's move on to Search Console. So let's orient ourselves with this report. So at the top we have clicks, impressions, and average click-through rate, an average position. Then we have a visual display. And over here we can see different things like queries, pages, countries, and so on. So let's start with the top one. So clicks is how many clicks are we getting? Impression is when a user searches for a search term and our website is showing up on the Google search. Click-through rate is every time click happens after an impression. It's position is the average position of all search queries. And this is a chart that displays everything we have selected here. So e.g. if I only want to see clicks that I can check only the clicks part and this will show up on the charge. One of my favorite features in Search Console is this filtering. So if you select date for last three months, you can compare it with the previous three months. This can really show how your website is performing over a time frame. So we can see generally, or three months, the clicks is higher as you can see on the number as well. But this is usually a good indicator. Now, it might surprise us to see that the average position is lower. So in the last few years or 47.7, but now simply 1.2, but the clicks are higher. So this usually means that certain important keywords we are now ranking higher, which are leading to higher clicks. And that's usually a good sign. That is the comparison report. I turn back to the three months. Now looking at the bottom part here you can see query the other search terms that a user's search for, for our website to show pages, or which pages are showing up and how many clicks they're getting. Now, if we select a page, we can also answer the question which queries are leading to this page? If you go to queries, we can see these queries are leading to clicks on that page. Then going to countries, this is neutral countries are showing up for. This is important because they should align with the overall strategy of our website, which will contribute targeting devices or the devices that users have used to see our website. And this can really inform that how should definitely have a mobile strategy as well, because there are large number of users who are accessing the site using mobile. Then search appearance is basically when all our website is showing up in search. And these are the dates when the refresh shows up in such. So e.g. like October 3rd, there was one click because of organic search. And October 2 there was also one plate. Another very important feature here is the filter icon. If you want to see like say, which are the top queries that are linked to coffee. Then we can search it here. At this can display which all coffee terms are leading to clicks on the website. So that is the performance report, again, a very key report in Search Console. 4. Is URL indexed by Google : URL inspection Checking each URL using Search Console: Now we'll talk about another powerful tool in Search Console, which is the URL inspection tool. This tool allows us, again to achieve three important things. First is find the current index status of the page. The page is index not. And if it's not indexed, we can also request indexing. Second is that we can request Google to crawl the new page. We can also test it live to see that if the page is callable or not. Third is that we can see what Google actually indexed. So it's a very rich report. So let's go over to search console and see how it works. So if we go to Search Console and we type in the URL, an example, and this URL must be or the property that we are managing. So once I enter this, I get this three cards where postcard indicates the URL is a Googler norm. Second card indicates if the page's index nodes, so it says, okay, the Google which agent index the page. When was the last crawled? How the pH found? An indexing shows that if the page was index node. So that's the page experience. In the enhancement and experience overheard. This is linked to more structured data and we will talk about that shortly. But before I go there, let me cover these details. So first is we can test a live URL to see that the URL is indexable or not. So this usually takes a murder to be a bit impatient, but it will show in real time if the URL can be indexed or not. So I will just give it a minute or so. While this is working, maybe we can look at the structure data for the enhancements. So if we search for SEO markup for e-commerce, that is where we can find structured data. So let's aside from developers@google.com. And this indicates, and if you go to product over your Google basically tells us how we should mark up our product information. E.g. every time we have a product, we should give it a name like the knee or the product description, user reviews and so on. That is what is showing up in the announcements section of the report. And in the meantime, the live test run, and there were no issues found. So therefore it not indicate any error. Now, if there were issues found or the URLS change pretty significantly, then we can request for new indexing using this button. Again, this usually takes a second or so and indexing is requested. Finally, we can also see what page has Google actually cord. So if you click on view called page, we can see it here, the page that Google has called screenshots. We can see what's Pinterest google has. And finally, more info. So this removes any ambiguity around if Google can see the URL or not, and it's a very helpful page. So this report, again to summarize, tells us in the URL is being indexed, not hours that you are indexed by looking at the agent, the time and if it's being called an OT. And finally, if you have structured data on the website, starts showing here. So e.g. product stability is what we just saw, that if the products have been mocked up in the right manner or not. 5. Are all URLs getting indexed? Check using Google Search Console: So now we'll talk about one of my favorite pages and reports in the Search Console, which is the Pages tab. And the reason that this is so important is that I have had clients who have invested millions of dollars and on SEO. And this is a page that really give them the result. So this page alone helped one of my clients increased traffic by 300 per cent. Why this page is so important now, this page tells us that how many pages are getting index? Now, if you're an e-commerce website with say, 200 products, he wanted this number to be similar on the range of the number of products we have. What is happening in my client's case is that this was dislike three, while we had 200 production and it was getting very hard to something which is very hard to notice until we started monitoring the patient support. And Google is very informative here, Google shows clearly of all the pages, which pages are getting indexed as we saw here, and which ones are not getting index like Victoria artery. Which pages are marked as duplicate? Which pages are marked as duplicate by the user? Which pages are marked as duplicate by Google, which we said crawled but not indexed. So Google is able to find those pages, but Google is not indexing. So you can see for this client there are a lot of pages that will never indexed. But then after you fixed issues, all that went down. So any website that we have, if we know that the website has around thousand pages or 200 pages, we should ensure this matches with that with that report. And then for these issues, Google gives a detailed information about each of these. So if we search for this page on Google, e.g. index coverage report. And over here, if you do Control F and search for page with redirect, then we can see what it means so that you are redirected to another URL. This URL was not indexed. Second, if you look at crawl, but non-indexed, crawl, but not currently, don't index the pages core by Google, but not indexed. It may or may not be indexed in the future. No need to submit this URL. So based on this, we can get information about what is happening with each URL and without the page report, it's very hard to see because with the URL testing, which we have here, we can do one at a time. But this shows us for all the URLs at one shot. 6. Sitemaps using Search Console - Essential for SEO: Okay, so now we'll talk about another, very often talked about report in Search Console is sitemaps. And a site map is basically a way for a webmaster or owner of the site to tell Google which all URLs it must crawl. I think the first question that usually comes with sitemaps is, does every upside need assignments? And the answer is no. Like if your website is very well linked and it's a small website that can be easily crawl, then it does not need a sitemap. But if it's a larger plate or the thigh which is not very well linked. That is, each page does not link to is not reachable from at least one page in your website, then yes, a sitemap is helpful. And the main purpose of a sitemap is to indicate to Google, these are the important URLs that you must crawl. And based on this, you can discover the entire website. Looking at sitemap, report to. This is usually the syntax will find a sitemap that is the domain name and sitemap dot xml. So I have here a sample website like knee parallel.com and I just entered sitemap dash index.html. I can see all the sitemap that have been submitted for this specific website. So e.g. if I click on this one, these are the different URLs that the website wants Google to index. And if you want to create a sitemap, there are many automatic generators. One common one is the Screaming Frog Sitebulb generator. And it clearly explains. So if you Google crazy peroxide map, then you can find this XML generate and it's usually pretty simple to generate. Based on that, let's go back to the sitemap report. So now that we have seen what a sitemap looks like, Let's analyze the report. So this shows the date that the sitemap was somewhere at the last trade date. What is the last red date when Google read the sidebar, the status, if Google was able to actually read the sitemap or not, how many URLs was discovered inside the sidebar. And you see there is a small icon here, right? C index coverage. As we'll see in these lecture reports as well, that if we click here, we can see the pages, reports for the URLs found incitement. And again, we'll cover this tab in detail in this, in these sections and then we can see if they were indexed or not. So to summarize, the sitemap is a way to let Google know which are the important URLs that it must crawl. And from there it can discover the other. That's right. 7. Search Rankings and Page Experience using Google Search Console: Next we'll talk about another very important report in Search Console, which is page experience. The experience is included in search rankings. And this is calculated for each URL. So if you see a certain URL routing high and a certain URL ranking law, we should check the paid experience. And this report is visible in a search console. And there are a few things that go into experience, primarily three things, as we'll see in the Search Console as well. One is mobile friendliness. Second is if it's an HTTPS web site or not, like e.g. as you can see her. And third is the core by vitals, which also we will cover in detail. So let's go over to the Search Console property. Over here, you have page experience is divided for mobile and for next time so that two sections here. And as we talked about, three inputs go into calculating page experience. One is called vitals, which we'll talk in detail when we cover core vitals. Mobile usability is that if it's usable on mobile or not, again, this is something we will cover in this tab. And finally, if it's HTTPS or not, and this is calculated for each URL. So we can actually see that whether for a URL group, it is a good score or not. So just to give an example, if you go into core vitals, then over here we can see that there are some issues with what we call core vitals. If I look deeper, it tastes exactly for which URLs the score is low. So the key takeaway here is that even if one you are in the website has a good weight experience, Google wants to ensure the entire website has good, bad experience. And therefore, the PID experienced score is calculated for all the URLs. And this report gives a view of the different components are working well or not. And then we can dive deep into each of these to see how we can fix issues or how we can improve them, or they're already working just fine. 8. Checking Core Web Vitals using Search Console: The next important report is called vitals. And this is something Google has added to ensure that the web is fast and every user gets an excellent user experience. And this is a very important report. So we'll spend some time here. The three things that go into covert vitals, one is largest, couldn't pull paint. Second is first input delay, and third is cumulative direction. So let's understand all of these three. Largest continental paint is the time it takes to load the largest image or text block. So an easy way to remember it is lowering speed. And there are many ways to optimize this. One common way is to use something called a content delivery network, which I'm sure many of you are familiar with. But this basically is a technique to place the content closer to the user so it can load faster. The two largest continental paint, Google ensures that the largest image can load up past. The second is first input delay. This is after a user clicks on the page, how soon does it get a response from the page? So this is more like interactivity because the page can load fast. But if we don't get a response from it, that is what Google is tracking to force input in a third is cumulative layout shift. That is, how much the left-right shifts while it's being loaded. Because, say if you're reading a blog and the text is continually shifting, that is not a very good experience. So that is visual stability. And Google calculates this for each URL on the website to ensure that the user has a good experience regardless of whichever page the user is on. Now there's a tool called PageSpeed that can be used to see these URL's. And we'll take a look at that shortly. But first, let's go over to Search Console. This is the core by vitals. Again, we have a different section for mobile and a different section for next time. If you open the report for mobile, you can see how many URLs are poor, how many need improvement? How many need code? So this is a relatively new project. I'm working on, scope for improvement. And at the bottom, it's exactly the issues we talked about, like why URLs are considered good. One is largest connected paint. Second is cumulative layout ship. And if there was an issue with the first input delay, that would also show you, let's see if we click on largest continental paint, we can exactly see which URLs are causing the problem. So if I click here, I can see these URLs are causing problems in the largest contact with paint. And the SCP, or the largest conditional paint for this group is 6.2. Wants to see the trend over time. Now the neat thing about this feature is that once we have fixed it, google gives you an opportunity to validate. Now this way we can let Google know that the issue has been fixed and how Google can check. We can do something similar for the cumulative left shift. Click here, and then we can see, okay, so for in this case a zero effected, you are as noun. That means the team has fixed the issue already for the cumulative leadership. Now, going back to the core, the vitals and this now I think the obvious question to ask is that how do we know what all we can do to fix this? So this is where we can leverage the PageSpeed Insights. If you search for page insights, then this tool shows up and we can enter any URL. So e.g. I. Will take amazon.com. And if I do analyze, this takes some time. But you can see for Amazon it gives you the mean inputs largest kinda hold pinned post input delay in Cuba dealerships and the different scores over mobile and also for the next one. And so now it's also doing the complete diagnosis of this specific website. And this usually takes some time given the length of this website. But once it's done like e.g. it will give opportunities and diagnostics where we can see what improvements we can do, e.g. server imaging next, input format, image formats like Beppe. So it's recommending to turn images from say, a JPEG image and so on. So this is the core, bye-bye to report and put each of these issues. We can find solutions in the piece begins site. So if you see her, see her see colorful paint. This is the, so I'll just do this first. Field painters at the score For largest conditional paint. This is the score and accumulated leadership. This is the score. And then if you want to see your session based on each of these, so we can just click here and see what is the solution for that specific issue. Bit, LCP or CRS. And TBT is totally blocking time. And this is once the front-end calls the API, how long it takes to respond. So this is also one of the factors that feeds into the order usually impacts everything else. Again, we have option to look at for a mobile or a desktop view. 9. Is your website mobile friendly ? : The next report we'll talk about the mobile usability report. And in today's world where majority of the population accesses the Internet via mobile phones, District Board has become increasingly important to first go over to the GAL4, to the Search Console property and see what the report looks like. And then come back and look at the four main reasons why the score might below going or the property. If it click on mobile usability, we can see how many of the URLs are mobile user will notice. So if we click on View data about usable pages, then we can see that 37 pages are marked as usable. And here are some examples that Google has seen for mobile usable and pages. And this is a report that at least we worked very closely with the client to get the number of zeros, not usable issues. But if your website has issues with mobile usability, there are four common issues that you might see to positive incompatible plugging. This is something we have seen multiple times, especially with clash, and this leads to low mobile usability reports. Second is mobile responsiveness. That is, the website does not change its size because when it's been accessed in a desktop or mobile phone. And this can be checked using the viewport and any front-end developer would know how to fix this. The third most common reason we have seen is contained is wider than the screen. That is, especially if their tables and horizontal tables. We have seen that the table does not reside itself to fit in the screen. For this, clickable elements are too close, especially if you have multiple buttons on the page, like for e-commerce, the first click Add to Cart. And by now, there needs to be sufficient distance between those buttons so that users can easily navigate. And Google can measure all these reports. Once we fix all this, then you should be able to see a similar mobile usability report where you can see all the pages are being indexed properly. This report also shows what was the agent use. So in this case, the smartphone color. And then was this page last updated? And I think just to the side, you can also export this data either into sheets or Excel or download CSV. This is a common feature in Search Console. 10. Products and Merchant Listing in Shopping: Next we talk about the shopping report, which is extremely useful to any page that has products, even if just product reviews or that sells products. Especially with the rise of e-commerce, this report is becoming more and more important. The products snippet page contains data about structured data. That is more specifically products structured data. So just to look at that a bit. So Google has really specified how we should mark up product information. So over here, if we look for this page, which is titled product page in the south-central, we can see Google specifies that if it's a product review page, this is how it should be structured in the front-end. If it's a if it's a page like with an offer, right, there is just clearly specify what is the product name, what is the image? What is the description of the product? What is the seller keeping unit, what is the brand? And also the offer? The products snippet page tells if all this had a properly or not taking one more example product with an offered and shipping details. So we heard we have to offer. But in addition to the offer, we also have shipping details like delivery time, transit time, shipping destination, and so on. So similarly, if you want to indicate free shipping or not, the next day shopping listening experience, which is product snippets, is for any page that might not be selling products as well. But shopping, listening experience after pages that are selling a product. This basically enables a product to be eligible to be listed as popular products. So e.g. if I search for say, black tea on Google, I can see popular Blackberry. And these are the products that have been structured using the formula that we just saw on this page. And then they start being eligible to be listed as a shopping list to experience. So with that, we'll go over to search console and see what information Google has about these structured reports. So we can see the other product snippet for any patient that has products not as reselling and motion distinct or products that are selling. To starting with the product page, it can tell us how many validly Mac products are there. And if there are any issues, it can indicate it here. So e.g. like this, these 39 products have the structured data, but certain views are missing, e.g. price by it until and SKU units. So Google is recommending that we should add these. Because if you see her, and if you scroll up again and we search, the SKU is one of the required fields, are recommended fields. And since we don't have it on the website, google is recommending that. And over here we can see view data about violent items. We heard, we can see which all products have validly marked input. Similarly for motion listings, it's very similar, but it is more for those pages that are selling a product because if it's a product review page that will not appear on motion listings. Especially if you are managing e-commerce website. Structured data is something that becomes very important as is shown in Search Console. And this report, that is the product structure data would help to see how we can structure that information. 11. Which external links and internal links are linking to your website: Next we will see one of my favorite reports, again in Search Console, which is the Link support. So again in the sidebar, if we scroll down, we can see the links. This report tells us which pages are getting maximum external links, which pages are linked most internally, that is, page inside your website is looking to linking to another page. Then. Third, which all websites are linking to your website port is what is the main anchor tags that are linking to? All these are very important for search rankings, e.g. if you see top linked pages, if I click on More, the other pages that are getting the maximum links from external websites. And we can also see that if I click here, I can see which all websites are linking to that page. Similarly, we can see the top link pages internally. So if I click on a page, I can see which all pages internally are linking to this page. Again, this is very important because if a website is well linked, Ghoul can easily call it the going back to links, the top linking sites. So this is again extremely important because given Google's algorithm, if important web sites are linking back to your website, that means that Google will place them high on search rank. And finally, something which is often overlooked is the anchor text. But Google really considers it important that what is the anchor text when people are linking to your website and other relevant to the content on your website or not. Because the other anchor text that really influenced what search terms and search queries website show up for. So again, if you have higher SQ form or you're actively doing search engine optimization. This is a report that it should track on a regular basis to see. Are you getting external links? Are you getting links from important websites? Because if it's all websites, then it can actually harm you. And are they using the right anchor text to this can really be used to get an audit of your search engine strategy. 12. A Request and Thank You: With that, thank you everybody for taking the time to go to the course with me. I thoroughly enjoyed recording these videos and sharing with the group. And I have a request to make. If you like the course, please leave a positive review and let others know because that will really help them discover the material. And of course, equally importantly, if you have any questions ask in the discussion forum, I'm very responsive and ensure I get to each and every question. Thank you. Thank you very much.