Motion Design Project Workflow: From script to final animation

1. Introduction : Hi everyone. I'm Tamer. I'm a motion designer and commercial actor based in the UK. I've been working as a motion designer for five years. I graduated with a degree in computer animation and communication arts. Being a commercial actor for six years now, and working with different directors and producers have taught me that planning, planning, and planning is key to a well-crafted project. This helped me acquire a lot of techniques and creative perspectives that I can apply to my work as a motion designer. In this class, you will learn how to handle explain your video project. By short animated explainer videos are used to show how a product, service, or business works. You will start by visualizing your animation using a visual script David. You will be learning how to build a strong foundation for your work by storyboarding your idea and creating an animate. You really create design boards to show the client what the final piece will look like. Finally, you will add the play from animation. I will walk you step-by-step from the moment we get the script from the client to the final animation. I highly recommend that you have a good foundation in animation and design and constable we'll using Illustrator, Photoshop, and After Effects. By the end of this class, you will have a well-crafted animated piece ready for your portfolio. Let's get started. 2. Class Project: In this lesson, I'm going to talk about the class project. To get hired to work in motion design project, you need a client in the first place, and that's what I created for you. A hypothetical client called HunterGoes. It's a delivery app that can deliver anything you can think of. The client's goal is to drive people to download their app. They need a 22nd explainer video to show people their service. The video will lump all over the web, and the project and resources you can find the client's brand guideline along with a script that we'll be working on. In the upcoming lessons, I'll be showing you how I handle the production process step-by-step until we reach the final animation. From how we turned the script into a visual script, sketching storyboard, and doing animatic, crafting design boats, making a board thematic sequence, and finally, adding a playful animation. I will also be showing you how to use platforms for inspiration, like Pinterest. In the project description, I've made a roadmap for you so you can follow and post your work in progress while you are watching the lessons. I will be guiding you through any challenges you might face. You don't have to mimic every creative decision I make. You can have your own ideas, design, and animation. You can use my artwork if you are not into designing your own, you can find all the assets in the resources section. By the end of this class, you will have a strong foundation on how to handle a motion design project from scratch. You can apply this workflow to any motion design project scale. 3. Visual Script : In this lesson, I'll be taking the first step into dissecting the script and the brand guideline declined provided. Okay, here I have a HunterGoes-Brand Guideline. You can download it from the resources panel. Let's open the file. Here I have the brand guideline, the logo illustration file, and the voice-over. Let's open the PDF. Okay, here I have the main logo of the brand. It consists of two parts, the word mark and the brand mark. They can't be separated whatsoever. Okay. Here I have the logo variations. I can't use the logo on a background, different than these three color options. Here I have the color palette, the primary colors, and the secondary colors, and the Arial Rounded font. Here I have this script. This script that we will be working on this project, HunterGoes is the newest and coolest online delivery platform. We can pick and drop off anything for you from food, electronics, groceries, books, and many more. Whatever you need, whenever you need, download the app now and enjoy ordering. HunterGoes, We got you. Okay, after checking the brand guideline and the script, our challenge here is to transform this script into a storyboard and after that, do the animation. But before that, we must take a few steps to build a strong foundation for our work. We will start by doing a quick visual script. Visual script helps us get the ideas out of our head and how we are visualizing every sentence in the script. Okay, here I have a table I've made on pages app. On the left I have the voice-over and on the right I have the visuals. What I'm going to do now is copy and paste the script under the voice-over section. Let's select all the script, command C and command V to paste. Okay, here I have the script. I will make the text smaller. Let's have some distance between these two sentences. Again, what I'm going to do now is visualize every sentence in this script. I don't have to worry about the details. It is just a way to get the ideas out of my head. Okay, let's start. HunterGoes is the newest and coolest online delivery platform. What I'm visualizing here is a side view, a street scene and a delivery car passing by, then a smartphone goes up from behind the vehicle. Let's say a side view of a delivery car, passing down the road. Then a smartphone goes up from behind the vehicle. Okay. We can pick and drop off anything for you. Here I can show some delivery boxes falling onto the top of the car. Let's say boxes start to fall onto the top of the car with the close up camera shut. From food, electronics, groceries, books, and many more. Okay, here I can have icons representing these services popping up around the boxes. Icons pop up around the boxes. Whatever you need, whenever you need. Here I can animate these two lines in a playful way. Okay, let's say animated text in a playful way. Download the app now and enjoy ordering. Here I can transition to the smartphone, showing the app with the download, the app text on the side. Let's say a smartphone showing the app pops up on the left side with the text, "Download the app on the right" Okay, HunterGoes. We got you. Slide the transition to the brand logo with the tagline underneath it. We're done. Remember that you can come up with your own visuals. Try not to make it over complicated. You can focus on the workflow and enjoy the process. Make sure to post your work in the project panel. See you in the next lesson. 4. Get Inspired: In this lesson, I'm going to show you how to use Pinterest for design purposes. It's a great platform for gathering and organizing inspiration. If you already use Pinterest and familiar with this topic, feel free to skip this lesson. We open Pinterest website and we get this registration form. Let's sign up for an account. Write email address, create a password, and your age. Press "Continue". Now we have a few steps we need to take next. Here we can pick five topics you are interested in. I'm going to pick design-related topics and click "Done". Here you can scan the code from your phone so you can download the app. I don't need it at the moment. Now, Pinterest is building a page for all the topics that I picked. Now let's say I like this design and I need to save it. All I have to do is go over it and click "Save". Now I have it on my profile. Let's go and check. This is the image that I saved. All my saved things will go here. To make things more organized, we can create boards. You can click on this plus sign and click "Board". I will name the board illustrations. You can check this mark here if you want your board to be secret. Click "Create". Now I get some suggestions that I can save. I like this one. Done. Let's get back to my profile. Now you can see my illustrations board. Let's see how we can save more images to this board. Press this Pinterest icon to go to the homepage. I will search for car stylized illustration. I like this one. I'll click on this arrow and safe to illustration board. Now we have the image saved to my illustration board. Now, what if I want to save an image outside Pinterest ecosystem. I will show you how if you're using Chrome, open a new tab, go to apps Web Store, and I will search for Pinterest. Click on the Pinterest save button, add to Chrome add extension. Click on this extension icon and turn on the pin button. Now let's say I like this image on Shutterstock and I need to save it on my illustration board. The one I created on Pinterest, all I need to do is go over the image and save to illustration board. If I come back over here, we can find the car saved in my illustration board. Basically, that's all you need to know about Pinterest. It's a great tool to gather and organize inspiration. See you in the next lesson. 5. Moodboard & Treatment: Now that I've put together my thoughts for this spot using visual script, in this lesson, I'm going to gather some inspiration for my piece. The clients didn't show us anything but the script, so it's our job now to visualize their thoughts and ours. That's when moodboard comes in handy. By spending some time gathering references and inspiration, you will be able to see your objectives and ultimately your final design. Here's my gathered pins for the moodboard. It's an illustration based design. I like here the side view of the bus with the minimal background in terms of design and color value. Look how neat is the font here and the nice contrast in colors. Let's see. I think this is a cool stylized delivery car. This is how I'm visualizing the icons here that's going to pop up around the bus. This is in general my references for this piece. I'll be showing you now how am I going to create my moodboard using these pins in Photoshop. Now I'm in Photoshop. As you can see here I created a bunch of boxes to make my life easier when I start puzzling my references. I will show you how in a bit. You can tweak it as you want or create your own moodboard design. I uploaded this moodboard template for you. You can find it on the Resources panel. Here's the brand's color palette. I think I might use some of them in this moodboard. I will start getting some of these images from Pinterest. I have all the images, now. I will start rearranging them and see how they will fit together. First, I'm going to convert every image to smart object so you can resize the image as much as you want without causing any degradation or loss of quality. I'm going to use the clipping mask to position these images inside the boxes. This is Layer 02. I will drag this image and put it above the Layer 02. I can press "Command" and click to make clipping mask or right-click, clipping mask. What clipping mask does here is that the box defines or controls the visible boundaries of the image. I'm going to apply the same method to the rest of the images. I'm going to insert some brand colors to the moodboard so it feels more related to HunterGo's type. I'm going to add a shape layer above all the images. I will multiply and I will make the opacity 15 percent. This is just a way to make the board comes together and makes more related to the brand identity. Now that we're done with crafting the moodboard, let's move on to the next step and write up treatment. Treatment is the type of document that provides a basic outline of an idea. It's usually short and it allows the client or the reader to understand what the video will be about. I will start writing the treatment now. The scene starts with a delivery car passing down the road. A smartphone showing the app appears from behind the vehicle. The smartphone goes down and the camera zooms in to the top of the car, and then delivery boxes start to fall into it. Icons pop up around the boxes in a semicircular shape. The car leaves the frame, and then animated text appears, whatever you need, whenever you need, in a playful way. The text goes down and leaves the frame. The smartphone pops up and the text, download the app, enters the frame from the right side. Slide transition to a HunterGo's logo with the tagline we got you underneath it. I've got my moodboard and wrote up my treatment. Now we can move on to the next lesson. 6. Sketching Storyboard : I'm done with my concept. In this lesson I will move up the ladder where I will show my client what I'm thinking visually for this piece using animatic. What is animatic Animatic is an animated storyboard, or in other words, it's a slideshow of images portraying movements. In order to create an animatic, we first need to make a storyboard. That storyboard images are then cut together to make a rough draft animation. This method gives the maker an idea of what the final animation will look like. I don't need you here to worry about your drawing skills. Me personally I'm not a drawing artist, it's just a way to see how the story will flow. I've got here my storyboard template. You can download it from the Resources panel if you like to. You can scan it and use it for sketching. I'm done sketching the storyboard. What I need to do now is scan my storyboard papers and import them into Photoshop, so I can cut the images separately. You can use CamScanner app. This app allows you to scan documents and share the images as JPEG or PDF. Or you can use your smartphone to capture your storyboard papers, whatever works for you. Now I have the scanned images on Photoshop. I need to start cropping and separating each box in their own frames. I will start cropping the first image. Right-click, Rasterize, to convert it to pixels so I can start cropping. I'll choose Polygonal tool or press L on keyboard. Make selection. Command C to copy and Shift command V to paste it in the same location. You can use as well the rectangular tool or M on keyboard to make your selection. I'm going to fast forward this process since it's a straightforward work. I'm done cropping every frame from the storyboard, now I need to fit every image to the composition. But before that, I need to convert, again the images to Smart Object to maintain their quality when enlarging them. You can retrace your scanned images if you think they are unclear and need some retouching to look more neat. I would retrace some of the images now. Make sure to rasterize your images to be able to draw on them. You can use the Rotate View tool or Add on keyboard. To rotate the view so you can be more comfortable tracing your images. I will use the Brush tool or press B on keyboard. Make sure once you finish every image to convert it again to Smart Object. I don't think I like the clouds here, so I will remove them from the scene. One more thing to do, I need to change the text and make it more legible and neat. I'm going to use the Type tool or press T on keyboard to create a text. I will change the logo as well. This is some tweaks I'm doing to make the animatic more decent when sending it to the client. I'm done with the frames now, in the next lesson I'm going to do the animatic. 7. Cutting Animatic 01: When it comes to video editing, Adobe Premiere Pro is the best tool we can use. It's an easy software, especially for beginners so don't worry if you haven't used it before. In this lesson, I'm going to show you how to cut an animatic and seeing the provided V0 with the visuals using this editing software. Here I have the separated frames. Now I need to export them so I can use them for editing. Export. We choose the location and here they are. We open Adobe Premiere Pro. Click "New Project." Name the project, it goes animatic. Choose location and press "Okay". Once you open Premiere Pro, you should see this editing workspace. If not, you can go to Windows, Workspace, editing. Here's the project panel where we will have all our assets that we will be working on. Double-click to import my images. Drag and press "Import". Now I have all the images in my project panel. I will create a new folder so I can have all the frames in one folder. Now I'm going to select all my frames and drag them to the timeline. Now I have all my frames in order. I'm going to check the frame rate. I'm going to leave it at 25 frames per second. By using the selection tool or V on keyboard, I can click and drag the frames. By turning on the Snap tool, then timeline or S on keyboard, you can make two frames snap. You can zoom in and out the timeline by dragging this slide bar or by pressing the minus or plus key on keyboard. I can drag this up and down to enlarge the video timeline so I can see the thumbnails. Here we have the audio track and the video track. Audio files can only go to the audio track and video files go to video tracks. Now I'm going to import the audio assets, the voice-over and the music track. Double-click on the file so I can see the source on the above panel. Double-click on the links close all my delivery platform. We can pick up and drop off anything for you from food, electronics, groceries, books, and many more, whatever you need, whenever you need. Download the app now and enjoy ordering. Country Gross, we got you. I'm going to crop out the areas that I don't need from the voice-over. I'm going to drag this cursor on the timeline over here and click "Mark in" or I keyboard and go over here and click "Mark out" or O on keyboard. Now I press this icon, Overwrite, and I have the voice-over on the audio track. I'm going to drag and drop the music as well. As I said before, you can drag and move the assets using the selection tool. Sometimes I find it more efficient to use the Rolling Edit tool. This tool allows you to grab the edit points between two clips so you can click and drag wherever you want. Now I'm going to start to sync my voice-over to the images that I have. First, I'm going to mute the music track by pressing this M letter. I think I have some problems in the first three frames. I'm going to shuffle them. [inaudible] Is the newest and coolest online delivery platform. We can pick and drop off anything for you. From food platform, we can pick up. One thing I forgot to do at the beginning is to select all my frames when I imported them into the sequence and scale them to frame size. So I can select all my frames, right-click, scale to frame size. But I think I have some issues with my frames. If you can see this black stroke around the frames, I think this is from the cropping thing in Photoshop. But that's not a problem, I can fix it later manually. 8. Cutting Animatic 02: We can pick and drop off anything for you from food, electronics, groceries, books and many more. Whatever you need whenever you need. Download the app now and enjoy ordering. Hunter Goes, we got you. Now, that I'm done syncing my visuals or my frames to the voice-over, now I'm going to do some mixing between the voice-over and the music track that we have. First, I'm going to unmute the music track. I'm going to go to audio and use this mixer, I think. Each layer has the specific, let's say, volume in this mixer. Let's say my voice-over is on A2, so we can play around with A2 on the mixer. Now it's trial and error thing. I'm going to test and repeat several times to get the best outcome for my audio. Hunter Goes is the newest and coolest online delivery platform. We can pick and drop off anything for you from food, electronics, groceries, books, and many more. Whatever you need, whenever you need. Download the app now and enjoy ordering. Hunter Goes, we got you. [MUSIC] [NOISE] I think I should lower the volume a little bit for the music. Hunter Goes is the newest and coolest online delivery platform. We can pick and drop off anything for you from food, electronics, groceries, books, and many more. Whatever you need whenever you need. Download the app now and enjoy ordering. Hunter Goes, we got you. My main objective here is that I want the voice-over to be enough clear. Hunter Goes is the newest and coolest online delivery platform. We can pick and drop off anything for you from food, electronics, groceries, books, and many more. Whatever you need whenever you need. Download the app now and enjoy ordering. Hunter Goes, we got you. [MUSIC] Here I want to extend this frame a little bit. We got you. Hunter Goes is the newest and coolest online delivery platform. We can pick and drop [inaudible]. Here I can select razor tool or C on keyboard to cut my music track. Now what I'm going to do is make my music track to fade out at the end. I'm going to make this larger, press this key and go to Track Frames volume. I create this key and another one at the end. Now my music track fades out a lot smoother. Hunter Goes is the newest and coolest online delivery platform. We can pick and drop off anything for you from food, electronics, groceries, books, and many more. Whatever you need whenever you need. Download the app now and enjoy ordering. Hunter Goes, we got you. [NOISE] Now I'm going to fix the scaling of the frames. I can fix it by clicking on the frame or the imagery that I want to scale it to fit the composition size and go to editing effect controls. I can play with the scale so it can fit the composition. I'm going to apply the same method to the rest of the frames. I'm done with the editing my animatic. Now, I'm going to export. Let's go to File Export Media. I'm going to choose the format H264 with high bitrate and choose the location and click Export. Hunter Goes is the newest and coolest online my delivery platform. We can pick up and drop off anything for you from food, electronics, groceries, books, and many more. Whatever you need whenever you need. Download the app now and enjoy ordering. Hunter Goes, we got you. This is my rough representation of the animated visuals. It is meant to give a sense of timing and pacing of the video so the client can have a clear vision of where this piece is going before we start designing and animating. 9. Design Boards 01: In this lesson, I'm going to jump into Illustrator and start designing the frames that I did in the previous lessons and it shows the direction that I want to go with. Now I'm in Illustrator, I'm going to jump into the brands guideline and take some assets from there. I'm going to get the color palette because I'm going to use it when I'm designing. I'm going to get the logo of the brand. I'll get the few variations, so I have the three options. Copy and paste. This is an artwork I got from Shutterstock. I'm going to use some other designs inside of them in my design boards. I'm going to open this one, and I'm going to use the background, this building, so I'm going to use it on my design boards. I'm going to copy and paste, scale it up and change its color to yellow maybe. I'm going to change the opacity to 50 percent. I think 50 percent percent is good. Now I'm going to create a background using the rectangular tool. Let's change it to this color and right-click arrange and send it to back. I think I'm going to make the buildings much lower, so I'm going to use the direct tool, or we can press A on keyboard and select all the vertices of this artwork. I think I should lock the background first. I'll click the background and go to object lock selection. Now I have the background locked, now I can use the direct tool and select all the vertices for this artwork and I will make it lower. Now I'm going to create this simple pavement by using the rectangular tool or you can press M on keyboard. I'm going to change the color to this. Now I'm going to change the opacity as well, 80 percent. Now I'm going to create a lane lines on the road by using the rectangular tool as well. I'm going to change the color like gray. I'm going to change the opacity to let's say 80 percent. I think I'm going to leave it a 100 percent for the opacity and I'll make it a little bit darker. I think I'm going to lower the opacity a little bit. Fifty percent is going fine. Maybe. I think it's good. I'm going to use the direct tool, make it a little shorter. Now, I'm going to duplicate by pressing, "Option" and hold. I'm going to get the tree from the artwork I got from the Shutterstock. I'm going to lock all the layers so I can work on the tree without any interruption or clicking anything from the background. But I think I'm going to delete this, I don't need it. I think this is much better because I need the tree to look flat as all my artwork, so I'll change the color to green. I'm going to change the color of the trunk, maybe by using the orange color and make it more brown. Now I'm going to group the whole tree by selecting both the trunk and the above part and press, "Control G." Now I'm going to duplicate the tree as well and make some variations in the scale. I'm going to unlock all the objects on this artboard and I'm going to duplicate the whole artboard by using the art board tool or pressing "Shift O" on keyboard. I press "Option" and hold and drag the artboard. Now, I'm creating a new artboards for the rest of the scenes. 10. Design Boards 02: Now I'm going to lock all the selections and I'm going to add the car now. I'm going to open, not this car. I'm going to open another Shutterstock artwork. Open this one. I'm going to ungroup the whole artwork by pressing, "Command Control G". I'm going to select all the car, copy and paste. I would position it inside my scene. I'm going to delete the design. I don't need it. I'm going to delete this thing behind the wheels as well. I'm going to change the body color. Now I'm going to create a roof rack on the top of the car using the rectangular tool. Now I'm going to brand it by adding the logo on it. Now, I'm going to jump to the 13 by adding the smartphone above the vehicle. I'm going to select the objects and lock selection, or by pressing "Command D" on keyboard. Now I'm going to open the phone artwork I got from Shutterstock and tweak it to fit my, let's say design direction. Now I'm going to apply some changes to the colors and shapes. I'm always using the color palette to color my artwork. Now I'm going to add text by using the Text Tool, hold your button. Align it. I'm going to use the clients font, Arial grounded. I'm going to align it again. I think I want to change the text color to little bit lighter. Yes. Let me try this one. I think I'm done with the phone now. One thing here, I want to change it is the background or the sky color and the road. I think they look the same. I want to make the color of the road different than the color of the sky. I have the road separate from the sky. Make it dimmer. Now there's a difference between the road and the sky color. I think this is fine. I'm going to apply the same thing for the rest of the art boards. 11. Design Boards 03: Before I continue, I'm going to reposition the roof rack. Just move it a little bit lower and to the left. Now, moving to the 4th scene, I will duplicate the car. In this scene, I just need the upper part of the car, so I will crop it by creating a rectangle above the vehicle. Select them both. Then go to object, clipping mask. Mask. Let's duplicate this solid background. Let's duplicate this artboard. Now I'm going to create the delivery boxes using basic shapes. Copy to create another shot. Now let's create the icons. Apply colors using the eyedropper or press I on keyboard to select colors from the palette above. I will group them. Control G. Now I'll get the icon stocks I got from Shutterstock. You change the colors to white. Cool. Now I'm going to duplicate to have the four consecutive shots. Add text using the text tool. Change the font to Arial-Rounded. I'm going to duplicate the font so I can use it in this frame. Add text. Now the final one. I'll get the logo. Center it. Add the tagline. I'm done. Now it's time to export my design boards. I'll go to File, Export, Export As, choose the location. Make sure the format is PNG. Check artboards and check all. Now click "Export". All the settings are fine. Press "Okay". Here I have my design boards. So I'm done with designing the entire sequence for this piece. In the next lesson, I'm going to do the biodynamic. 12. Boardimatic : Boardimatic is not to show the client the final design frames, timing, and the pacing of the video, but also saves us a ton of work if the client happens to have any edits on the design. Once we look the design phase, we can then jump into doing the animation. Go to File, Save As, and I will name it HunterGoes board instead of animatic. Click "Save". Now I'm going to import my design boards. Drag to the sequence and select all the frames and right "Scale to Frame Size". By using the rolling edit tool, I will start aligning my design boards to the voice-over. As you can see here, I'm using these sketching boards below as a reference. [MUSIC] HunterGoes is the newest and coolest online delivery platform. We can pick up and drop off anything for you from food, electronics, groceries, books, and many more. Whatever you need, whenever you need. Download the app now and enjoy ordering. HunterGoes, we got you. [MUSIC] Now I need to export file. Export, Media. Choose the location and save. [MUSIC] HunterGoes is the newest and coolest online delivery platform. We can pick and drop off anything for you from food, electronics, groceries, books, and many more. Whatever you need, whenever you need. Download the app now and enjoy ordering. HunterGoes, we got you. [MUSIC] I'm done with the boardimatic and ready to move on to the next lesson. Be sure to follow the roadmap that I've put in the project description and post your work in progress so you can get feedback and inspire other students. 13. Get Organized : I'm a few steps away from opening After Effects and start animating. But before doing that, I have to do some folder structuring to organize all the things that I've done so far. It's a good habit to organize every project you are working on so that you have all your assets named and filed in a specific location so you don't miss anything you might use later or especially if you want to hand the project to another animator or video editor. I'll usually use both taste tool to organize my projects. It's a free project management tool that allows you to set up a folder templates for your project. Let's check it out. Here I have both taste management tool. I'll start naming my project template. Project number 1. Client HunterGoes, project name, explainer video. Put the date and the name of the creator. Now I can go to templates to create my own template. I'm going to choose motion graphics template. I'm going to delete all of these and I'm going to create it from scratch. I'm going to make a new folder, I'll name it assets. I'm going to create a new subfolder inside assets and name it, Animatic. A new subfolder. More thematic and a new one audio and one for stock images. Let me create a new subfolder inside Animatic and call it Footage. Another one, PSD. Another one Frames. Now inside audio, I'm going to create VoiceOver and Music. Now, inside board, I'm going to create a sub folder called illustration file or AI. Design frame sub-folder. Now I'm going to create a new folder called the Brand. Inside Brand, name this guideline and script subfolder. A new folder it's name it Concept. Inside Concept, I have MoodBoard&Treatment. Another sub-folder for visual script. For the four project files. Inside it, I'm going to put the After Effects files and subfolder for premiere files. Now I have all the folders that I need. Now can I create a project. Choose a location to save it. Here we go. That's it basically for the folder structuring and organizing. See you in the next lesson. 14. Prepare Your Artwork : I've got my assets organized, now I will jump into Illustrator and procure the artwork that I'm going to use inside After Effects. Now what I'm going to do is put all the artwork that I'm going to use inside After Effects in one artboard so I can import them to After Effects. In Artboard 3, I have the car, the phone, and the background assets. I'm going to import that artboard. In Artboard 11, I have the boxes and the four icons. I'm going to import that artboard too. I don't have to worry about the text since I can create it inside After Effects. I go to File, Save As our limit 03 since it's Artboard 3, let's check. Save each artboard separate file and choose Range 3. Now I'm going to Save As, name this one 11, so it's Artboard 11. Save each artboard to a separate file and Range 11. Now I have the two artboards. I'll start by creating a new layer and have the smartphone in separate layer. New layer for the car. Greg and drop. Now I want to expand the artboard of the street so I can have enough space to move the background while animating it inside After Effects. If it's confusing you now, you will know what I mean when we get inside After Effects. I will rearrange the elements accordingly. I will name this layer street. Now let's open the second artboard. I'll start putting each element in separately. Delete the car I don t need it in this artboard. Cool. Now I have all my elements in separate layers. I will rename the AI's. If you've used your own storyboard, you can use the same process as I did. In the next lesson, I'm going to import the artwork into After Effects and start animating. 15. Animate First Scene: Finally, we've reached the phase where we will hop into After Effects and start keyframing and animating. Let's start. I'm in After Effects, finally. Just before I proceed, as you can see now I switched to Windows since I had some issues with my Mac while I was recording the class. I'll start by importing my artwork. Make sure the import kind is composition and the footage dimension is layer size not document size. I will import the color palette as well and the broad thematic footage for reference. Now I'm going to do some organizing, make AI new folder to put all the AIs I have inside it. Another one for comps and another for footages. Now I go to composition, new comp dimensions 1920 1080 and frame rate 30. I'm going to name the comp main. I'll drag and drop the board thematic to the timeline and trim comp to work area. Now, let's drag and drop these street background. Turn off the border thematic layer. Now by clicking on street background and pressing P, I got the position. By dragging the position X, I can move the street left and right. Now I will get the car AI and make sure to turn on the collapse transformation. By short, the collapse transformation retains the quality of the AI artwork one scaling it up. I'll start by adding a subtle movement to the car, like a little bouncing as if it's really moving down the road. I will pre-comp the car layer and name it car. Let's expand the dimension a little bit. Now I'm going to split the car into two parts, the upper body part and the wheels part by masking it using the pen tool. I'll name it body. Duplicate the layer and invert the mask and I will name it wheels. Now let's add some bouncing to the upper body. Create a key, move the timeline, and drag the body a little bit down. Keep the initial key and drag the timeline and paste and offline for easy ease. Let's make it a little bit fast. By selecting all the keys, let's Option and hold and drag the keys closer together. Now I'm going to loop this movement. Go over the clock here, press and hold Option key and click and I will type this simple expression loop out. Now let's get the background moving. Make a key at the beginning. Move the timeline and drag the layer to the left. Now I will get the car out of the frame, make a key and move it to the right. Drag the car out of the frame and the new key has been created automatically. I will make the ease-out smoother by going to the graph editor and use the speed graph. Let's turn on the board thematic to see when the phone will appear. Here I will add a mark. I will drag and drop the phone inside the car comp. Let's expand the dimension height a little. Create a position key and move it to the right. Drag the phone down behind the car and easy ease. I will make the ease out smoother. Now I'm going to hide the phone using mask. Let's create a shape layer. Name it mask and apply Alpha inverted matte to default layer. I have an issue here. It's from the masking, I think. Let's check our next transition. I'll add another marker here. The phone goes down here, create a key and drag the timeline and move the phone down. Now, I'll make the easy in smoother. The road animation shouldn't stop here, so I'm going to extend it a little. I will make it fall earlier. 16. Animate Falling Boxes: Now I'm going to do the zoom-in thing into the top of the car. Let's go to Layer, New, Null object and I will make the null parent to these two layers, the car and the road, by using the parent pick width. Let's make two keys, one on the scale and the other on position. Move the timeline to the right and scale it up and adjust the position of the car to the center. Let's make it slower. Now I'm going to get rid of the buildings, I'll go to position, right-click "Separate Dimensions", so I have more control over the X and Y position. Okay, I'll make y position key here. Move the timeline and drag down the buildings and make it aligned with the above keys. Now I can split the layer, I don't need it anymore and I'll make a new solid layer and choose the same color of this layer using the eye drop. [NOISE] I could have made the buildings on separate layer in Illustrator, but that's fine for now. Let's see the next move. I'll add a marker. Let's go inside the car comp, and I'm going to import the boxes. Let's reposition them. I think the size is good now. Now I need to change the anchor point and put it at the bottom for each box since I need to apply squash and stretch motion. Now I select the three layers and bind them to the body layer so the boxes can follow the bouncing movement of the car. Let's create a key position, move them to the right and drag the box upward. Let's apply now some squash and stretch effect. Now copy and paste the scaling keys to the rest of the layers, you can press "U" to reveal all the keys you have in the layer. [NOISE] I have a weird gap between these two boxes, let's fix it. 17. Icons Animation: Let's see when the icons will start to appear. I'll add a new marker here. I'll get now the coins from the project panel. Let's reposition them. Select them all and right-click pre-comp and I will name it icons. Select all the layers and press "S". Create a key and move them to the right and now we zoom out. Now, let's move the timeline to the right and make another key. Now I select these keys and scale them up to make overshoot. Overshoot is to go past the scale. It's meant to go through and then it pulls back. Select all the layers and ys, ys. Now let's create a secondary animation for the icons. Go to Pen tool and make it stroke and drag its anchor point to the bottom. Now I go to anchor point under Transform and drag the y position up. Now let's add a trim path. Animate the line using the end and start keys. Now duplicate the layer and change the rotation to 90 and duplicate with rotation 180, another one with rotation 270. Cool. Let's select all the layers and make pre-comp and name it effect. Now I'm going to position the effect at the center of each icon and change its color according to the icon's color. Go to Effect and choose "Fill". Use eyedropper to select the icon's color. I'm going to apply this same thing to the rest of the icons. Now I'm going to make the icons pop up consecutively. Let's check the bodymatic for reference and add some markers. 18. Text Animation: Now, moving on to the next scene, let's see. Here the text should appear. Now, let's get the icons and the top of the car out of the frame. I will make the icons comp a child to the null. Make a composition and drag the null to the left. I will make it ease then smoother. Now I will create a text using the Type tool, whatever you need. I will make sure the font is Arial Rounded. Duplicate, "Whenever you need." Let's get the color palette and change the color of the second one. Now let's pre-comp the first type. Now I have two approaches I can take to animate these three words. I can use the decompose text, it's a paid plugin I got from AE Script and it's super efficient. You can decompose the text by character words or lines by one click. By selecting my type layer, I can choose characters and click "Decompose". The three words now are decomposed into separate characters. Now, I have control over each letter. I will show you the other approach when working with the next color. It's a bit time-consuming yet alternative way if you don't acquire the decomposed text plugin. Okay. Let's select all the letters and create a key position and move them to the right, drag the Y position a little. I'll create keys between the two for overshoot. Let's select all and easy is. All right, cool. Now let's be pre-comp the next type and now I'm going to decompose it manually. First, I count how many letters I have in this sentence. I have 15. I will duplicate the layer 15 times. I take every letter from each layer, so eventually I have every letter on separately. It's a little bit hectic, but it's the way if you don't have the decomposed text plugin. All right. Let's undo and use the plugin I have and mimic the steps I did for the previous slide. All right, cool. Let's select both the text pre-comps and separate their position dimensions. I will make a Y position key, move the timeline to the right and do an anticipation before falling down. 19. Transition After Text: Let's get the phone now, and apply a scaling animation, he's out using the speed graph. Now I'm going to add the text, "download the app." Apply position animation on it, and some ease out one-third. 20. Logo And Tagline: Let's get into the final scene. Create a new solid layer, eyedropper for choosing the color I want from the palette. Pre comp the layer, and I'm going to get the logo and drop it on the solid layer. Adjust the scale. Now I go to the main comp and make a position key and move it to the right. Then drag the layer out of the frame. Let's add the tagline we got you. All right, cool. 21. Add Some Spices: I'm done with my animation. Now I want to add some extra paths or polish that can bring the whole piece together. I'll start by adding a vignette. Vignette is a simple way to give the piece a sense of depth and focus the viewer's attention. I will create a new adjustment layer. Name vignette. Go to Effects and Presets and search for Exposure. Now I can play around with the exposure intensity level. Now I add mask. Check inverted, and increment the mask feather number until we have a smooth edge. Now I'm going to add some noise and grain. Let's add noise effect to the adjustment layer and make the noise amount maybe like five. Noise effect is a way to make the render looks less perfect and digital. A little bit of grain can add a nice touch to the whole piece. Now I have the entire piece fully animated. I'm going to export and import the video to Premier Pro so I can add the music and the voice-over. Now I'm in Premier Pro, already imported the animation sequence. I can have the voice-over and the music sync to my animation. 22. Its a Wrap: Well, and that's it for this class. Make sure to finish your project and post it in the project gallery. I will be available for any feedback you may have. I hope that this class was valuable, and you've learned new things from it. I want to say thank you so much for taking the time to walk this journey. You can follow me on Skillshare to get updates for my future classes. Good luck.