Transcripts
1. Welcome Video: Hi, guys. Welcome to my
Microsoft Ads Master Class A campaign
creations and Features. My name is TanmoiKumdas. Just to give you a
background about myself, I am an ex Google employee with 16 years of experience into paid advertising and
I've been teaching paid advertising for
more than ten years now, and I teach to a lot of
young professionals, entrepreneurs and experts who want to get into this field. I wanted to take this
opportunity today to let you know what we're going
to learn in this sports. So we're going to
start off looking at the Microsoft Ads overview, understanding the ecosystem
of Microsoft ads, the structure of
account navigation. We will also be covering
about keyword research, understanding different
types of ad formats, ad extensions,
bidding strategies which you can apply
on the platform. Also, we will go through audience networks,
conversion tracking, and also different
types of campaigns like search campaigns,
remarketing campaigns, shopping campaigns,
mobile app campaigns. I will also take you through some advanced features
like automated rules, experiments,
Microsoft ads edited, portfolio bit strategies,
shared budgets, agency management, Microsoft
Ads resources as well, and also we'll talk
about certifications. I hope by the end
of this course, you understand Microsoft
ads really well in and out. All of these will be done in a practical manner
on the platform, so I will show you how
exactly to do it so that you can implement it in your
business and for your clients. Thank you once again, guys, for enrolling into this course, and I'm really excited to
see you inside the course.
2. Microsoft Ads Overview, Where Microsoft Ads Appear, Microsoft Ads Account Setup: Hi, ais. Welcome
to this session. In this session, we'll talk
about Microsoft Ads overview, understanding the ecosystem
of Microsoft Ads, where do these ads appear and how we can open a
Microsoft Ads account. So Microsoft Ads is basically advertising product of
Microsoft created by them, which basically helps
online businesses to advertise their business
with the help of paid ads. So here, with this
particular platform, online businesses can
generate traffic to their website and generate
sales and leads out of that. So this is going to be
an advertising platform, just like we have seen there is Google Ads, there is Meta Ads. Same way, Microsoft also as their ads platform called
the Microsoft Advertising. Now Microsoft Apps was
founded in 2009 and it has been one of the big players in this particular segment along with the
other competitors. It's going to be a
self driven product, similar like Google Ads where the online advertisers have complete control on
the ads account. They can build out campaigns,
they can create ads, and then target their
audiences to show their ads across the
Microsoft Network. So when you start advertising
with Microsoft ads, your ad starts appearing in multiple places,
which can be pink. It can be on Xbox,
Microsoft News, MSN, Microsoft edge, and
outlook.com as well. Microsoft has its own
Audience Network as well, which is a collection of websites where your
ads can appear. Let's have an let's have a practical example of how
this ad is going to look like. So if you go on Wink, Microsoft Bank, you
will be able to see the ads in this
particular manner. As you can see on the top, this is what we refer
to as Microsoft Ads. How do we know that's an ad? If you see clearly it
says sponsored over here, which clarifies that this is a Microsoft ad which
we are looking at. Now when you click on it, that will take you to
their product page. Now the user can check out the product and if they
want, they can purchase. That's the idea of the
advertising platform. It helps to generate
sales, revenue, leads for different kinds of online businesses
across the group. Now, now what we wanted to look at is
the setting up process, how you can open
Microsoft Ads account. For this, you require first Microsoft account and then you can open their ads platform. If we go on and we search for Microsoft Ads This is the official website guys,
where you will reach. Now what we can do is we can sign up and
create an account. They will send a
verification code to your email address
which we can take. And we can give our date of birth all of that
information which we can provide out here. Add your name. As you can see, we're
just going through the verification
process right now. And once the account is created, then we will start the process of opening up the
advertising part. This is the Ads account. We are now going to open a Microsoft Ads account
by creating account. We can tell about the business and we can give our
website over here. They give you two options. One is we can create
the account and the campaign or we can just
create an account right now. That is what we will
prefer at this moment. Then we can fill in the details. This is where we can
give our details once you give your
details, it will ask for payment information as well,
which you can provide. In this manner, we are giving all the information to
set up the account. This is the whole
account opening process which you're seeing right now, which we are going
through and with this, our account should get created. Once the account is created, then we can start
the whole process of building out campaigns,
ad groups, ads. All of that can
happen eventually. As you can see, the
sign up process has been completed and now we have the Microsoft Ads
account opened completely. This is the homepage
where we have come to and we can add some
funds to it and we can make the account
active and then we can build out our campaigns.
I hope this makes sense. I hope you understand
now the complete process of how you can open
a Microsoft Ads account and also the basic
overview understanding of how this platform
is going to be. Thank you so much
guys for listening to this and I will see
you in the next video.
3. Microsoft Ads Account Structure, Microsoft Ads Metrics, Microsoft Ads Account Navigation: Hi, guys. Welcome
to this session. In this session,
we'll talk about the Microsoft Ads
account structure. We'll look at the
different types of metrics which you can see in this account and then we'll
do a account navigation. So let's start,
guys. So the first is looking at the
structure of this account. So this is going to be
kind of an account where the first thing as we did in the last video is we are
going to open an account. Once you have an
ads account opened, in that we are going to create something we call as campaigns. Campaigns are like brock cateorizations done
of your business. You can imagine it like a
master folder in your laptop. Now, these campaigns will then contain something we
call as ad groups. Ad groups are like
sub categories which are going to be
inside these campaigns, and then inside those ad groups, you're going to create
your ads and keywords. This is going to be a pyramid structure
which you're going to create where the first
comes the account. The count will contain
multiple campaigns. Each campaign can contain multiple ad groups and each
ad group will then the ads, keywords, and landing pages. That's a pyramid
structure which you will have to build out
for your business. Let's see some real
life examples of how different businesses will
structure their accounts. Let's say I have
a clothing store and I want to open a
Microsoft dance account. I'm going to have the
clothing store as my ads account because
that's my business. Now, in my clothing
store, I sell broadly. There are men clothing and
there is women clothing. These are my broad categories, so they can become campaigns. So they are broad categories. Now under men clothing,
I'm selling, let's say, shirts and bottoms and
under women clothing, I have shirts and bottoms again. So they are becoming my ad
groups, the subcategories. Then under each of
these ad groups, I will have their respective
ads, keywords, and tin. Let's take one more example. Let's say it's an
online boutique, which is the business, so that's the Microsoft Ads account, and there we are selling major league categories
are women and men, so they are becoming
my broad campaigns. Now, the mena the women campaign has multiple ad groups
like casual weare, partyware, those are all
subcategories or ad groups. And each of these ad
groups then will contain their respective ads and
keywords and landing pages. Let's look at one
more last example. Let's say I'm a furniture
store and I sell different types of
furniture to my customers, and I've opened a good
Microsoft Ad account. So the furniture store becomes
my Microsoft Ads account. Now, in that, my
broad categories are tables which are
selling and beets. So these are both going to be behaving like campaigns,
broad categories. There's a table campaign,
there's a BDS campaign. Under the tables campaign,
there are different types of tables which I sell side tables, wet side tables, coffee tables. They are all going to become
my ad groups, sub tats. And under beds, I
have sofa beds, I have king size beds, queen size beds, they are
becoming my ad groups. And under these ad groups, then I will have
their respective ads and keywords and landing pages. So like this, you can
see every business which wants to run Microsoft Ads would have to structure out their business
in this particular manner. So that's the account structure which we will have to work with. So when you start looking at the limits of
Microsoft Ads account, currently, if you see one
Microsoft Ads account can contain 10,000 campaigns. Each of these campaigns then can contain 20,000 ad groups. Each of the ad groups can
contain 100 text ads, and in the whole
Microsoft Ads account, you can have 5
million keywords or negative keywords
and 4 million ads. So that's the maximum account
limits at this moment. If you require more than this, then you can certainly
reach out to the Microsoft Customer
the Ads customer care and they can help
you out with that. So now that we understand the structure of the
Microsoft ADs account, let's look at some of
the most common metrics which you will get to see
here on the platform. These are some of
the common metrics like impressions, clicks, CTR, all these are
different types of metrics which we will have to
deal with on a daily basis. It's very important to know the meaning of these
metrics because only then you will understand properly what is
happening in the account, how the ads are performing, what things are working,
what is not working. It becomes easier for you
then to take your decisions. Let's try to understand
each of these one by one. The first one which
we are looking at here is impressions. Impressions basically
means it is the number of times our ad appeared on
the Microsoft network. So as we spoke about
this, so the ads, they go into an ad
auction where they compete with each other and
if they win the auction, only then the ad appears
on the Microsoft network. When the ad appears, it gets an impression. Microsoft adds automatically
records it as an impression. And when you go
into your account, you will be able to see
the count over there, how many impressions
you have got so far. In the same manner,
there is clicks. Once the ad has been shown to the users, they might click. And when users click on
our ads that is also getting automatically recorded
inside Microsoft Ascco. That is your clicks Microsoft
also calculates your CTR, which is click through rate. It is the ratio between your
clicks and impressions. Out of the total number of
times your ad was shown, how many times people
clicked on it. That is what is CTR. Then there is a
metric called budget. Budget is primarily the amount of money which you
are willing to spend on every campaign which you're running
on a per day basis. Whenever you start
building out a campaign, Microsoft will ask you, how much money can you spend
on it on a daily basis? That's your daily budget. Then comes spend. This is also another
metric you will see. Spend is the actual money which you really
spent on advertising. So once you set up a budget, it is not necessary that every single day you are
utilizing the full budget. There can be days
when the budget is partially utilized
or over utilized. In such cases, the actual
money which is getting spent, that is called spend over here, which is also what
Microsoft records. Another metric, super
important metric which you will be monitoring
is conversions. Conversions, I would suggest say that it is the most
important metric to track because
conversions basically means the sales which are
happening on our website. Once a user clicks on a
Microsoft Ad visits our website, and now on the website, he or she buys our product
or fills up our form. That is what is tracked
as one conversion. And as you can understand, this is what we are here
for that we want to generate as many sales or
conversions for our business. So very super important metric to monitor on a regular basis. Rlated to conversions, there is also another metric
called conversion rate, which is primarily the rate at which the conversions
are getting generated. Out of the total number of
clicks which you received, how many conversions happened? That is how Microsoft calculates your conversion
rate automatically and shares it in your ATSC. There will also be
other metrics like CPC, which is Pos per
click bidding method, which is primarily the amount of money which you
are willing to spend on every click which
you get on your ads. You get an option
to choose to set a price that how much money would you like to
spend on every click. That becomes our CPC
bidding, which we get here. Another bidding which
you will see here is CPM bidding cost per thousand
impressions bidding. It is the amount of money
which you are willing to spend for showing your ads
every 1,000 times. Now this is mostly for
branding purposes. When you are a new business, you might be using CPM bidding
because your focus is only on showing your ads as
many times as possible. And then the last one is
going to be CPV bidding. Another type of
bidding you get here, cost per view bidding, which is used only on video ads. This is a cost or money which
you are willing to spend for every view which you
get on your video ads. These are some of the
most common metrics you will get to see most often on
the Microsoft Ads account. Apart from this,
there are furthermore a lot many other metrics as well, which
you'll get to see. Now that we understand
our metrics, let's have a look
at the account, how the account is going to
look like for us inside. This is the account guys.
Let's start from the top. This is going to
be the first part, which is going to be
the create option. From here, we can
set up the goal. We can choose the
goal of our campaign if you want to
create a campaign. We can select the goal of the campaign and then we
can start building it up. Then comes the campaigns
page where you will be able to see the overview of all the campaigns over here, specifically, multiple
campaigns which are built out, you get to see a time period, based on the time
period you can select and the data will be shown
for that time period. Conversions. Conversions
is where you're going to this is where you will be tracking
your conversion, so you will have to set up
your conversions yourself. I will show you that as
well in the coming videos. From here, we are
going to set up our conversions and we
start tracking them. Adstudio is another
section created by Microsoft recently where you
can upload all your images, your assets, your videos which you want to use
in your advertising. They all can be in
one specific library, which is the asset library or ad studio they have built up. There is also an
option for Import. Import is basically assume a situation wherein apart
from running Microsoft Ads, you have been running Google Ads as well and meta Ads also. So what you want to
do is rather than creating fresh
campaigns from Start, you just want to import those Google meta Pinterest ads from the other accounts onto
your Microsoft platform, so that you can do from here. You can just import the
campaigns from other platforms, ads platforms into
your Microsoft Ads. Microsoft also gives you
an option for reporting. So we'll see this in the
coming videos as well. Reporting helps to analyze
a lot of our data. Here you can download your data in different formats and
then you can analyze it. You can check what is going
right, what is not right, and what changes you want to make by doing a lot
of data analysis, and that is where
reports helps as well. There is also a section
for Merchant Center. So we'll talk about this when
we come to shopping ads. When you want to create
specifically shopping ads for ecommerce brands, then we make use of
Microsoft Merchant Center. Billing is going to
be where you can see all the billing related
transactions related information. I will show you what is
your prepaid balance. Okay, you can add
funds from here. You can change your
payment methods. All that information will be
here in the billing section. Apart from that, there is
account settings which we can see here and then
the different tools, which we can use
right from here, you can access any
of these drops. That's the overall interface of our Microsoft Ads account, as you can see, which
is what everybody will get once they open an account with them. I hope
this makes sense. I hope you understand now how the Microsoft Ads
interface is going to be and how we are going to go forward and
create campaigns on it. Thank you so much guys
for listening to this, and I will see you
in the next week.
4. SEARCH CAMPAIGN CREATION: Hi, guys. Welcome
to this session. In this session, we'll
see how we can create a search campaign on the
Microsoft Ads account. So let's have a look at this. There are multiple
ways of doing so. The first is
obviously going to be create option right
here where we can select any of these goals and we can start building
out a search campaign. That is one way, we can select, let's say we want
to generate leads, then it's giving me the option to choose the campaign
type as search, search Ads and IN count. That is one way of doing it. The other way of doing it is we can go to campaign section. And here we can
create a campaign, start building out a campaign. It will bring us back
to the same options. We can opt for this as well. Third option is, if you're not creating the
campaign from here, then we can go to the
campaign stamp itself, and this is where you
get the option again. So three different ways by which we can build
out the campaign. So let's begin with that. What we are going to do
is we're going to create, let's say, generating
leads search campaign. We can start filling
in the details over here, giving our website, then the name of the
campaign location. Location targeting, you can do different types of
location targeting. You can choose the location over here in this manner,
and you can target as you can see. This is
how we can do our location targeting and then language
targeting as well. Maxsot gives you multiple
languages to select as well, which you can do in
this particular way. These are all the
details which we are filling up at the
campaign level, and once we have filled
up all this information, we can save this and
move to the next step. As you can see, the next step
is going to be keywords. Now we are in the
keyword section where Microsoft will scan your website and based
on which it is going to give out some keyword
suggestions itself. If you want, you can
take those as well. Otherwise, what
you can do is you can add your keywords yourself. Once you add your keywords, then again, we can
save this and now we are moving to the
creating the ad option. This is where we start
filling in all the details. The first is this ad which we are creating is the
responsive search ad. We have to provide
the final URL. Now, final URL is
the landing page which is going to open up
when people click on our ads. We can give that We can also
define the path over here. Path is going to be the subdomain with
keywords which you're given to give more clarity around what page users
will be taken to. We can add that over here. Then we can start
giving our headlines. We can give our
headlines over here, you can give because this is going to be a
responsive search ad, so you can add more headlines. In this particular manner, we can give the headlines. Similarly, we also have
to give the descriptions, descriptions which we can give If you want to add any images, those can also be added. It is going to scan your website and pick some images from there. Otherwise, if you want, you
can add images yourself. You can see this is how
the ad is going to look like you can see the side
view, mobile view as well. Now that we have filled
up all the details, we can save this and move to the next part where we
can add more assets. Assets are basically
different types of extensions which you
can create as well. This is not a mandatory step. It's a best practice. If you want, you
can skip this as well or else you can
add those as well. We'll talk about
these as well in the coming sessions where we
talk about assets in detail. And then comes
finally the budget, which we have to define here. We can give a daily budget, like we spoke about
it earlier as well. This is the amount of money
which you are willing to spend on this campaign
on a per day basis. You can also choose
the bid strategy. We'll talk about bidding
strategy in the coming videos, so you can choose there
are different types of bidding strategies which
we can use out here. For lead generation,
specifically, we can choose
maximize conversions. Now, in order to have
maximize conversions first, you need to have conversion
tracking setup also done. In our case, right now,
we don't have that, we can stay with
maximized clicks and later on we can move that
to maximize conversions. Once you have the
bidding strategy setup, we can save this and we're coming to the summary
of the campaign, giving us all the details of the campaign. You can
check all of that. If you want to make
changes anywhere, you have the edit option
given at every level, which you can make use of. Now that everything looks fine, we can make the
campaign go live This is the search campaign which
we have created now on the Microsoft Ads platform wherein this campaign
contains one ad group. This ad group contains
our keywords which we added right now if you
want to see the ad, then we can see on the
left panel ads and extensions where you
will find your ad, which is under review. Pending means Microsoft
is checking our ads now. They will check our
ads, they'll check our keywords, if
everything looks fine, then only they will
make our ad go live and the campaign
will start running. In this manner, we build
out our search campaigns on the Microsoft ads platform.
I hope this makes sense. You understand the
complete process now. Thank you so much guys
for listening to this, and I will see you
in the next week.
5. Keywords Research, Keyword Selection, Keyword Planner Tool: Hi, is. Welcome to this session. In this session, we'll talk
about keyword research, understanding how
keyword selection happens on this platform, and then we'll have a look
at the keyword Plant tool. So keyword research
is going to be a critical part of your
campaign creation, specifically in a search
campaign scenario. So whenever we are creating
a search campaign, we need to add certain
keywords in it as well. So keywords are primarily
a list of words or phrases which describes
our product and services. So how it works is
when a user comes on Microsoft Wing and
does a search query, the search query matches
with our keywords, and that is when our
ad gets triggered. The ad is shown to the user. So it becomes super
critical for us to have the right set of keywords
because if we don't have so, then the search queries will
not match with the keywords, and our ads will never trigger. So whenever we are adding
keywords to our campaigns, we need to do a
proper research work of understanding what
type of searches people usually do on Microsoft Wing and then we should be going
ahead and adding them. Now, if you look at it
in a search campaign, there are no specific number of keywords which
we're supposed to add. We ideally look at which are the most relevant
keywords and we add them into our campaigns. Now, we also look at certain
metrics related to it, which can be their
search volume, their competition, all that
information which we check, and then we take a decision
of selecting our keywords. Now when it comes to
keyword selection, few things which we
can keep in mind, which is suggested by
Microsoft as well is the case that the types of keywords which
we are trying to add. There can be three major types. The first one is the one
word keywords keywords which has only one word in it. So usually what Microsoft suggests is that one
word keywords are mostly generic and very broad in nature and because of
which they are not so much recommended to be
added in our campaigns. Like for example, let's say, I'm adding a keyword, I sell Nike shoes, so I'm adding a
keyword called Nike. Now when I add a keyword Nike, what am I trying to
address over here? Am I trying to address
Nike the brand or Nike related clothing,
accessories, shoes? There is not much clarity
with just a single word Nike. So my targeted audience
becomes really broad category, which we don't want to do. What we want to do
is we need to be specific with our keywords and target a very clear audience which you want to
show your ads to. So that's why one word keywords
are not so recommended. The second type is two word
or three word keywords. For example, buy Nike shoes. When I say buy Nike shoes, then there is clarity. The clarity is around the nature of business
is into shoes. We're selling a
specific brand which is Nike and we are
selling the shoes. We are only in the
business of selling shoes. We are not in the business of
manufacturing or repairing. Then a two word or a three word keyword gives more clarity
of the nature of business, and that's why they are
also very specific and mostly recommended by
Microsoft to be added. Now, another type of keywords which you can consider
are long tail keywords. Long tail keywords
are those ones which has more than
three words in it, and they can be too
specific in nature and most of the time might
not be that much in use. However, we are not writing
off to long tail keywords. We have to do a proper research on these long tail
keywords to see if actually there are searches
happening related to it, and then we can
take that decision. These are the three types of
keywords which you should be keeping in mind when you are adding keywords to
your search campaigns. Now, in order to add keywords
to our search campaigns, we use this tool called the Keyword Planner
tool provided by Microsoft Ads in their
platform itself. It is a free tool
which is connected to Microsoft Bing and it pulls
real time data from there, telling you what kind of
searches are happening on Microsoft Bing related to
your product and services. It also tells you what is
the competition on it, what is the bidding
happening on it, you get a lot of information, real time information about the kind of searches happening, and this tool turns out to
be a great tool to look at when we are selecting ringing or adding certain
keywords to our campaign. So what is recommended
is whenever you are planning to add any keywords
to your search campaigns, we make use of this
keyword planner. So let's have a
look at this guys how you can make
use of this tool. So once we are inside the
Microsoft Ads account, we can go to tools where
we can come to keywords, manage keyword and
negative keyword list. This will give us an access to the keyword planner tool
as you can see here, and we can start with
find new keywords, search new keywords for
using a phrase or website. Here, we can enter our product name products or services which
we are offering, or we can give our website URL over here as well and
do the same thing. Let's say I'm giving my
website, my product over here. Let's say we are into a
business of selling iPhone 16, and then we can ask for
getting some suggestions. So now you will see this is
how the data will show up where Microsoft is giving
us ad group suggestions. What all ad groups
can I create around iPhone 16 and
keyword suggestions, which is more important for us. The first thing
which it does it, it gives you some search
volume for the last 12 months. You can see what kind of
searches are happening, and this is all data
specific to US. You can change this as
well if you want to, and you can look at other
geographies as well, and you will get to see data for different geographies also. So right now, what
we're looking at is US specific information, and now you can see the
kind of searches which people do related to iPhone 16. So there is searches like
iPhone 16 Prix, iPhone 16, best price, Apple
iPhone 16 price, iPhone 16 all models. So these are the kind of
searches which are happening. We also get to see the
average monthly searches. On an average, how many searches happen for each of these.
That we get to see. Then we get to see competition. Competition is how
many businesses are using this specific keyword. Microsoft gives you a degree which is high, medium, and low. High means that a large number of companies are using
this specific keyword. Low would mean that lesser
companies are using it. Then we get to see
the suggested bid, which is basically the amount
of bid which people are certainly paying for
this particular keyword. This gives us an idea about
the market benchmark, what should be our ideal bid. So from here now,
you can select. You can select your keywords. Let's say you can
select in this manner. You select your
keyword and then you have an option to add
it to your campaign. Very simple process. You can just save
it to my account, and it will give
you two options. Either you can add it to
a new search campaign, or you can add it to an
existing search campaign. Let's say I want to add it to an existing search campaign, so I can select that and then I will get the option to
select that campaign. Here I can select my
campaign and I can save it. Very easily like this, we are able to add the
keywords to our campaign. The other option
is we can select our keywords and before
adding them to any campaign, we want to check
their performance, their past performance, and then decide
whether we really want to add them to
our campaigns or not. For that, we can first
select our keywords and add them to look
at their estimates. Currently, as you can see, so what what Microsoft will
do is it is going to give you some estimates of the past historical
performance of these keywords. So what we get to see is that those two keywords, if we add, we might get these many clicks, these many impressions, and
this might be the spin. So what you can also
do here is you can add your own daily budget and based on that,
get some estimates. So this works like you can
say, an assimilation tool, which estimates different
pricing for us and based on which it gives us some idea about how the performances
of these keywords. So now, looking at this, then you can decide
whether you want to add these keywords to
your campaign or not. So this is how we are
going to make use of our keyword Planet tool ideally speaking and use them always. Whenever you're
researching on keywords, we are adding keywords to our search campaigns. I
hope this makes sense. I hope you understand now
how keyword Plant Tool gets used on Microsoft
Dance platform. Thank you so much guys
for listening to this, and I will see you
in the next week.
6. Keyword Match Types: Hi, guys. Welcome
to this sessions. In this session,
we'll talk about the concept of
keyword match types. So we saw in the
previous video how we can add keywords to
our search campaigns. So along with that, Microsoft gives you another
feature which is keyword Match types where we can apply these match types
to each of our keywords. So what Microsoft says is that the keyword's job is not only to show our
ads to our users, but it can also
control the kind of audience to whom we are
trying to show these ads. So that you can do so with the help of
keyword match types. When you apply these
types of match types, you're able to
target specific kind of users on the
Microsoft network. So there are three major types of match types
which you get here, which is broad match, phrase
match, and exact match. Let's have a look at how
they actually works. If you look at it, let's
say a broad match, you have added a keyword
in your campaign, which is a keyword,
which is Nike Shu. How it's going to
work is that when user comes to Microsoft
Bink and searches for that keyword or plural
version of that keyword or a misspelling of a keyword or synonyms and variations
of that keyword, there are chances that the ad can be triggered to all
these kind of users. Why is it happening?
Because the keyword has been kept as a broad match. As you can understand,
it's a broad match, which means it is targeting
a broad audience. That is why all
these kind of users can get targeted
and shown ads too, because of this particular
type of match type. But now think about
the same keyword in a phrase match scenario. When a keyword is
in a phrase match, this is what Microsoft
says what it does. It says that when a
keyword is in Phase match, what it basically means
is it will trigger the ad when people
are searching, when users are searching
with something written before the keyword or after the keyword or in
between the keyword. Only then the ad will
get triggered to them. The keyword is a part
of their search quill. Like, in this case, our keyword is Niki Shu, which
is a phrase match, and it will only trigger when people search
with, let's say, buy Nikisho sale Nike shoe, Nikesho discount, Nike
is the best shoe. What's happening here is
it will only trigger in search queries where Nike Ho is a part of that search quill. In other search
queries, it will not. If somebody now searches
for, let's say, slippers, the ad will not trigger
because it does not follow this condition
of Phase Match. This is how we're
able to filter out the audience and get more
targeted with Phase match time. The third one is going to be exact match where as you can understand
by the name itself, let's say our
keyword is Nike shoe which we have kept
as an exact match. How it's going to work
is that only when people search for the exact
match of your keyword, which is they also search
Nike shoe or they search Nike shoes or they search something which has the same
meaning as your keyword. For example, Nike shoe or shoes of Nike means
the same thing. So in such a case only
then the ad will trigger. So this is how the exact
match is going to target, which is a much more
targeted specific audience. If you see as we move from
broad to phrase to exact, you can see the
audience is shrinking. In the broad, we were targeting
various kinds of users. Then came phase
where it filtered out the synonyms and
variations and then came exact where we have all
the more target and made it very specific to a specific kind of audience
whom we want to show our ads. This is how match
types really help. And what is suggested
by Microsoft is that we should be using most
of the time, phrase match, and exact match for
the same reason that they target very
specific audience, and it is much more
economical and better ROI which we get from
these two match types. Let's see this on the platform as well, how you can apply them. So once you are
inside your campaign, so let's have a look at the
campaign which we built out This is the campaign
which we had built out. Once you go inside the campaign and we go to the
keyword section, that is where you can apply
match types to every keyword. Every keyword can have
one specific match type. You can see this is a mas
type column which is by default on broad and you
can now change that. In this simple manner, you can select the
mash type whichever you want and
manually one by one, you can go ahead and change the mash types as per
your requirement. I hope this makes
sense. I hope you understand now how match types works and how you can make use of them in
your search campaigns. Thank you so much guys
for listening to this, and I will see you
in the next video.
7. Negative Keywords, Negative Keyword Lists: Hi, guys. Welcome
to this session. In this session,
we'll talk about negative keywords and
negative keyword list. So negative keywords is another feature which
you can use over here, which is really useful in terms of when we are
running search campaigns. So how it works is
negative keywords are going to be those
words which we add in our search campaigns to filter out irrelevant
search queries. So when people search
for our business, it is important that most of the search queries
which are happening might not be relevant
to our business. So we want to filter
out any kind of irrelevant searches which are happening related
to our business. That way, what you're
trying to do is you're blocking your
ads from showing up in front of
irrelevant searches on Google on Microsoft Bin. So because of which,
what happens is now you are targeted towards much
more relevant audience. Let's take a
practical example to understand what we are
trying to achieve out here. So let's say our business
is into selling Nike shoes. So we have now related
to Nike shoes, when people come on
Microsoft Bink and when they search for Nike is it the case that they're only
searching for Nike shoes? Not really. People can come on Microsoft Bink and
they can search for reviews on Nike shoes. Comparison of Nike shoes. Okay? How to make a Nike shoe. Repairing a shoe. So there can be a lot of irrelevant search queries which might be happening on Microsoft wing related to our product. Are the users who
are searching these? Are these going to be our
ideal customers? Not really. What we want to do is we
want to add such kind of search queries into our
campaigns as negative keywords, and we tell Microsoft that
when these searches happen, please don't show our ad. So what happens is our ads gets completely blocked whenever
such kind of search queries are happening and we are able to not target
irrelevant audience. The benefits of negative
keywords are immense. First is, it is going to
obviously reduce your ad spend. It's going to control
your ad spend. It will not let your ads appear in front of
irrelevant users, so you will not get
irrelevant clicks and it will control
the ad spent. Second, it is going
to improve your, your clickthrough rate
because now since your ads are limited to the
targeted audience only, you will get more better CTR high quality traffic
will come to your website. Third, you can also reduce and control your
cost per conversion. On an average,
whatever money you're spending on every sale or lead, you can control that spend
by adding a lot of negatives because it is going to cut
down your ad spend tremendous. This is how negative keywords
are going to work for us. The other aspect of it is
negative keyword list. Negative keyword list is
basically you can go ahead and add a list of negative
keywords at an account level, and this will then
can be applied to all the campaigns
under that account. This also really helps at times, rather than adding
negative keywords in each campaign one after the
other, in the future, also, if you're planning
to create campaigns, you might have to repeat that process rather
than doing that, you add the negative keywords
at an account level and automatically apply they get applied on the campaigns
under that account. So let's see this guys on the platform, how you can do it. So once you are on the account, you can go inside the campaign and we go specifically
to the keyword section. And right beside the keywords, you can see negative keywords, negative keyword
list right here. We can add negative
keywords from here in this manner one by one. We can add a negative keywords, and these keywords behave
in the same manner like our normal keywords where you can apply match types to them. You can apply exact
match negative keyword or a phrase match negative
keyword can be done as well. This is the negative
keywords we have added. And the keyword list also, you can create over here. You can create a
negative keyword list absolutely from here and
then you can use that also. This is how negative keywords are going to be
useful for us and you can use them going forward to make your campaign
much more effective, economical, and the
performance also, you can improve with
the help of it. I hope this makes sense. You understand now how
negative keywords work. Thank you so much guys
for listening to this, and I will see you
in the next video.
8. Search Terms: Hi, guys. Welcome
to this session. So in this session, we'll talk about another feature
which is search terms. So search terms are
basically a list of search queries which
Microsoft also records, which is basically
triggering your ads. So here in search terms, you'll get to see all the
searches which are happening, which is triggering your ads
and showing up to our users. So this turns out to
be really useful data because this gives you a real life idea about
what really people are searching because of which
your ad is showing up to them. Once you get to know this,
you will get more ideas about new keywords which you
can add to your campaigns. It makes sense for
us to always keep a close watch on our
search terms report. The search terms
report will tell us about new keyword ideas, which can be added as a keyword or as a
negative keyword as well. There can be some search
terms which are totally irrelevant and unfortunately
that is triggering your ad, so you can identify them
here and you will be able to add them as negative
keywords going forward. Let's have a look at it, how you can make use of the
search terms report. So once you're inside your
Microsoft As account, you can go inside your campaign. And we can go to
the keyword section where right beside
negative keyword list, you have search terms. This is where it will show up. It will show you in this particular first column
where you search term. You will see all the search
queries which are happening, which is going to
trigger your ads. So you'll get to see it here, and then you will also get
an option to select any of those search terms which are relevant and add
them as keywords, and the search terms
which are not relevant, you can add them as
negative keywords. This is another source of getting better keyword
ideas for our search camps. I hope this makes
sense. I hope you understand what our
search terms and how this data really helps us to improve our campaigns
performance. Thank you so much guys
for listening to this, and I will see you
in the next video.
9. Microsoft Ads Formats Overview: Hi, guys. Welcome
to this session. In this session, we'll talk
about the different types of Microsoft ads which we can
create inside the platform. The first one is going to
be responsive search ads. Responsive search ads are going to be textual ads where we can add 15 headlines
and four descriptions. Now, out of these 15 headlines, any three headlines
appear on the ad, and out of the
four descriptions, any two shows up on the ad. What Microsoft does is they rotate our headlines and
descriptions to select the best ones and show them on the ad so that the ad
looks new all the time. Now, you also get a feature
here where you can pin or fix the headlines and descriptions which are
performing really well. Once you start running your ads, you can also see
which headlines, which descriptions are
coming up on the ad more number of times and which connects better
with your audience. Now you can pin them. Pinning them or fixing them will not make them
rotate anymore and they will remain
fixed on the ad while the other headlines and
descriptions will rotate. That's the first
ad format which is responsive search ads,
which we can create here. The second one is going
to be product ads. Product ads are basically ones where we can show an
image of the product, price of the product,
website name, as you can see in here. These are really good for
product based companies, b2c, d2c businesses, majorly
E Commerce businesses who are selling products online. They benefit a lot by running product ads because
you can show the image, you can give a description, you can give the
price of the product. So there are higher chances
of people purchasing. If they like the product
and they like the price, there are more chances
they might click on it and come to the website
and do the purchase. These ads works really well for ecommerce brands, b2c brands, b2c brands like Amazon, flip card, these companies
benefit a lot from products. The other one which we get
here is dynamic search Ads. So dynamic search ads is a type where it's again a textual ad. However, here, you only provide the description
of the ad yourself, whereas the headline is dynamically generated by
the Microsoft algorithm. The algorithm looks at what is the search
done by the user, and what is your
website all about? Based on these two factors, it customizes the headline. It generates a headline as per the user search query and
your website's content. And because of
which, in such a ad, the headline keeps on changing dynamically while the
description remains the same. Also in the Microsoft Ads, you can create audience ads, which are also display ads, you can see, where you
can provide images. These can also contain
video content. They can be of different sizes, showing up on the Microsoft audience
network specifically. The primary objective of running audience ads is
to to brand awareness, bring traffic and potential
sales as well, eventually. There's also one new type of ad which Microsoft launched,
which is vertical ads, which are powered by
dynamic data feeds to generate ads with high
quality placements. So here, there is no requirement of any keywords
for running these ads. The Microsoft AI dynamically generates these personalized
ads yielding more volume, better CTR, and lower
cost per click as. Then there is also
multimedia ads. Multimedia ads are
going to be high on visual imagery,
high quality images, which we can give multiple
images we can provide to generate better traffic
and sales to the website. They tend to capture our potential customers
attention because of the quality of the image which
we are using in this ad. These are going to be the
different types of ads, formats or ad types we get to create inside the
Microsoft Ads account.
10. Responsive Search Ad: Hi, Ay. Welcome to this session. In this session, we'll
see how we can create a responsive search ad inside
the Microsoft Dans account. Once we log into our account, we can select a campaign
in which we want to create this ad so we can
get inside that campaign. Once we are inside the ad group, we can go to the ads
and extensions on the left panel where
we can create this ad. As you can see now, you
can select the ad type, the type is going to be
responsive search ad, and then we can start
filling in the details. The first thing that
you're going to fill in is going to be the final URL, the landing page where people would land once
they click on our Ads. Then if you want, you can give the mobile URL also to be the same you also have an
option to provide path, which is basically subdomains. You can give some subdomains which can show up
in the ad as well. So let's say this is
for registration page, so we can write in this
particular manner. Also what Microsoft has done is they have
integrated with AI. So with the help of which
you can also generate get some recommendations
regarding some of the headlines. Here they copulating
the headlines, so we can write up
to 15 headlines and you can have
four descriptions in your responsive search ad. So let's have a look at
that, how we can do that. Here you can go ahead and put in the additional headlines We can add in this
particular manner. They are also going to
look at your website and based on which you
give some suggestions, so you can take those suggestions
and add more headlines. Then in the same manner, they have also given you suggestions for
your description, which you can consider adding. These are going to be the details which you're
going to fill up, and now you can see this is how the ad is going
to look like on Microsoft Bink you also get an option to add some
images if you want to do so. This is specifically
for image extensions wherein the image will show
right beside the text ad. These are the details
which we are going to fill up and then we can go
ahead and save the ad. If you look at specifically, responsive search
ads are going to be very effective in terms of driving sales and leads
for the business. This is how we're going to
fill in the details and you can save so this is now our responsive search
ad which we have created inside this specific
search campaign in Microsoft Ads account. I hope this makes sense. You understand how
this is going to work. This has gone under review and once Microsoft
approves this ad, only then the ad
can start running. Thank you so much guys
for listening to this, and I will see you
in the next week.
11. App Install Ad: Hi, guys. Welcome
to this session. In this session, we'll see how we can create the app install ad inside the
Microsoft Ads account. Let's have a look at this. For this, we can select the campaign in which we
want to create this ad, and then we'll get inside
the ad group as well. After which we are
going to get into the ad section where we can
start creating this ad. Once we start creating a new ad, Microsoft will ask you
to choose the ad type, so we're going to
choose app Install ad. This is where we are going
to attach the mobile app. It gives you two options. If you have your app registered on Google Play store
or Apple App store, you can choose the app store, and then you can give
the name of your app. You can select the app, and this is how it
will get linked to the advertisement and now
you can give the ad title. In this manner, you can also
choose device preferences. If you want this
because it's an app, you would want it to appear
more on mobile devices. You can do that and
then you can give the final RL is
automatically taken once you attach the app and
you can save the app. So this is going to be the app Install ad which
we have now created. How it's going to work is when people search for this
kind of a service, they will get to see our ad,
and when they click on it, they are taken to
Google Play Store, where they can
install this apps. I hope this makes
sense. I hope you understand now how we can create the app Install ad as well inside the Microsoft
Lance account. Thank you so much, guys,
for listening to this, and I will see you in the next.
12. Multimedia Ad: Hi, guys. Welcome
to this session. In this session, we'll talk
about how we can create the multimedia ad inside
our Microsoft Ans account. Let's have a look at
this, support this. We are going to first
select the campaign. In which we are going
to create the ad. We can go inside the ad
group to the ad section specifically to create
this particular ad type. As you can see now, when
you start creating the ad, it will ask you to
choose the ad type, so we're going to choose MultipD add This is where you
can add the graphics, the specific images
which you want to use. Here you can give
your website URL. Then Microsoft is also linked to AI so they can generate
some images as well for us, which you can consider adding. Let's say we can take
those from here. Other than that, there are a
lot of stock images as well, which we can consider
selecting and adding as well. Now we have attached the images
over here as you can see. If you want, you can
also attach the logo of the business from here. These are all the
different types which we are getting created, as you can see over here. Then we can provide
the headlines. This is where we can provide all our headlines and the
descriptions which we want to provide and we can add
some more examples The more headlines
and descriptions we can give the
better it is because that is going to increase the chances of people
clicking on our ads. You can see now that
we have gone ahead and create added all the information and this is the multimedia ad, which is getting created right here in this particular manner. Once you have the images
and details provided, then we can save the ad. This is the ad guys, which has been created now, and this is under
review, as you can see, Once Microsoft goes ahead
and approves this ad, only then the
campaign can go live, the ad can go live,
it can start running. I hope this makes
sense. I hope you understand now how
very easily we can build a multimedia ad as well inside the
Microsoft As account. Thank you so much guys
for listening to this, and I will see you
in the next video.
13. Microsoft Ads Extensions Overview: Hi, ais. Welcome
to this session. In this session, we'll talk
about the different types of ad extensions which we can create inside the
Microsoft Apps account. The first one is going to
be location extensions. Location extensions are
the one where we can provide the address of our business location
under our ad. Now people get to see
that physical location, and now if they click on it, they go to Google Maps, where they can find
the complete direction to reach our business location. That's your location extension
which we can create here. The second one is going
to be call extensions where we provide the business
phone number under the ad. Now when people see our ad, they also get to see our
business phone number, and they have an option to click on it and
make a call to us. They don't have to
click on our ad, come visit our website and then search for our
number to make a call. You can straightaway click on this and make the call to us. Another one which we get
here is call out extensions. Call out extensions are the
ones where we calling out some special services which we provide to our
customers under the ad. It might say free day shipping, same day shipping,
free shipping, 24 by seven customer
service, price matching, all these can be call outs which we can mention
under our ad. There is also structured
Snippet extension, which is primarily another
type where we talk about we showcase divide variety
of the products and services we have in
our business to offer. So this can be like you can
see in this example, uh, it's an ad about band
sunglasses and we are talking about the different styles of band sunglasses
we have to offer. So there is aviator, wayfarer, club master,
round and customer. Then there is cycling
extensions, guys, cycling extensions
are going to be a type where we can show four to six links or links from our own
website under the ad. Now you can drive people to different
sections of your website. For example, in
this particular ad, you can see it's
a Nike Shoes ad. Here we are given four links. Let's say there is a specific
user who is particularly interested in buying
Nike Pegasus 32 shoe. In such a case, you can click on this link and reach that
particular section of the page. Check out the product
and possibly purchase. You wouldn't have to come
to the main website, search for Nike Pegs 32
and then do the purchase. There is also going to
be another extension which is action extensions. Action extensions are
where we are adding a clickable button in our text specifically
as simple as that, which allow us to
do different stuff. So we can add a browse
button which will allow them to browse through our website and so
on and so forth. We can create this kind
of an extension as well, which will show up
right beside the text. Also we can create
review extensions. Review extensions
are where people provide reviews
about our products or services which we are giving, and those reviews can
show up under your ad. So these reviews are coming
from third party sources, which we will then put up
over here to influence, other people to do
business with us. Then there is video
extensions, guys. Video extensions are
going to be one where we are showing a video clip. You can say a video of
our product services, brand messages can show up
right beside the text ad, and this can give a better user engagement as well because we get to explain our business in a much effective manner. You can also create something we call filter link extensions. If you have multiple products, services or offerings that have dedicated pages
on your website, then you can create this
filter link extension, which allows you to surface those links directly
into your search Aide. Here you can see, you can give a different
kind of headers, this is going to be a ad
about Mother's Day gift sale. And now you are talking about
different types of prices, deals, flowers which
you're selling. So all those can show up like this and which are all
clickable in nature. When people click on
this, they are taken to those specific
sections of the website. Also, we can create
price extensions. Price extensions is a
type where we can provide prices for other products which we have to
sell under our ad. Let's say we are selling a
specific specific product, and now you want to show
prices for other products also there in your t. So those can
be shown here under the ad. You can also create
promotion extensions. So promotion extensions, as you can understand by the word, uh, we are going to use
this extension when you have some discounts to offer. Now, discounts can
be of two types. One is monetary discount, other one is
percentage discount, whichever type of discount you might give on
your website can be shown under the ad with the help of
promotion extensions. That can drive a lot of
traffic to the website. Okay, these are
applicable in nature. They can click on this to visit the website and
avail the discount. Then there is app extension. App extension is where we can provide the link of our
mobile app under the ad. When people see our ad, they also get to see
the mobile app link, and if they click on it, they are taken to
the Google Play Store or IOS app store and they can install download
the app from there. This extensions
primary objective is to drive a lot of
app installation. Also we have the image
extension where you can attach the image of your
product right beside the ad. Now on the search engine, when people search,
they will not only see the ad, but
right beside that, they can see an
image of the product which give a better
understanding of the product to them and higher
chances of people clicking on it and
visiting our website. Then there is flyer extension. Flyer extensions can improve
the ad visibility and performance by highlighting
your business products, deals and sales events. They allow you to showcase images of your chosen
products and promotions, providing shoppers with more
information before they buy. Then there is logo extension. Logo extensions are
the one where we can attach the logo
brand of our company right on top of the ad along with the ad so that the
ad looks much more branded, authentic, genuine
enough, and there are higher chances of
people clicking on it and visiting our website. These are all the different
types of extensions which we can now create on
our Microsoft Ads account. I hope this makes
sense. Thank you so much guys for
listening to this, and I will see you
in the next video.
14. Action Extensions: Hi, guys. Welcome
to this session. In this session, we'll
see how we can create an action extension inside
the Microsoft Ads account. So for this, we can go
inside the account and we can select a campaign in which we want to
create this extension, and then we can go to
ads and extensions. In ads and extensions,
right beside ads, we can see the
extension section, and this is where
we can create it. So the first thing which
we're going to do is we're going to select
action extensions. And then we can create that. Here you can see it gives an option for adding a
new action extension. You can set the language of it, and then you can choose
the action text. Any of these which
you can select. Let's say you're
looking for sign up. Then we can give our website UR. Like this, we can fill
up all the details, the final URL, mobile URL as
well and we can save that. This is going to be our action extension which
we have now created, which we can make use of. I hope this makes
sense. You understand now how to build it
out on the platform. Thank you so much
guys for listening to this and I will see
you in the next video.
15. App Extensions: Hi, guys. Welcome
to this session. In this session, we'll
see how we can create an app extension inside the
Microsoft An's account. So for doing this, we can go inside the account and select a campaign first in which we want to
create this extension, and then we can go to the
ads and extension section on the left panel where we can go to the extensions
tab specifically. This is where we can select the extension type
app extension. And then we can create them. As you can see here, it allows you to add a
new app extension. You can choose first
your operating system. Let's say that's Android, then you can give the package name. Let's say we're doing this one. Then we can give a link text, what will appear on
the app specifically, what instructions we
want to give our users. We can also give the device
preference, and then finally, we can give our app
measurement URL, the app URL, which
is where people would land once they
click on this extension. So we can provide that and
then we can create it. In this manner, an app
extension can be created which can drive traffic
to our app store, let's say, a Google
Play Store or IOS app store from where people
can download our app. I hope this makes
sense. Thank you so much guys for
listening to this, and I will see you
in the next week.
16. Call Extensions: Hi, guys. Welcome
to this session. In this session, we'll
see how we can create a call extension inside
the Microsoft Ads account. Once we log into our account, we can go into the campaign
in which we want to create this extension and then we can go to the left panel in
ads and extension section. Now here right beside ads, we can see extensions. This is where first, we
select the extension type, which is going to
be call extensions. Then we can create one. This is where you can see it allows us to add a
new call extension. We can choose the country. Then we can provide
the number over here. We can choose between this, show just the phone
number or show both my website
and phone number. We can choose the second
one and we can save it. This is how we will
be able to create a call extension inside
the Microsoft Ads account.
17. Callout Extensions: Hi, guys. Welcome
to this session. So in this session, we'll
see how we can create a call out extension inside
the Microsoft Ads account. So for doing this, we can get
inside the account and we can select the campaign in which we want to
create this extension. And then we'll come to the ads and extension section
on the left panel. And where just beside ads, we can come to extensions. Here, we can select the
extension type first, which is callout and then we can click on plus Create to create
a new call out extension. So you can see over here so
we can save in this manner, we can create free shipping. And then we can save that. So this is our call out extension
created in this manner, very simple way by which you can create this and start
using it with your ads.
18. Filter Link Extensions: Yes. Welcome to this session. In this session, we'll
see how we can create a filter link extension inside
the Microsoft Ads account. Once we log into our account, we can select the campaign in which we want to
create this extension, and then we can come to
the ads and extensions section where we can go to
extensions right beside ads. This is where we can select
the extension type first, which is filter link extension. Now with the plus Create button, we can create a new one. This is where you
can see we can add a new filter link extension. We can choose the header first. Let's say there is amenities, and then we can give all
the information in values. This is how we can create a filter
link extension. This is how it is going
to appear under the ad now. I hope this makes sense. You understand now how
filter link extensions can be created inside
a Microsoft Ad scan.
19. Image Extensions: Hi, guys. Welcome
to this session. So in this session, we'll
see how we can create image extension inside the
Microsoft Ads account. So in order to create
this extension, we can go inside the account and first select the campaign. And now, once we are
inside the campaign, we can go to the ads and extension section
on the left panel. And right beside ads, we can come to extensions. This is where we can select
the extension type first, which is going to be
image extensions, and then we can create it. So here you can see it allows us to create new image extension. We can start giving all
the information. Okay? So here we can say, let's
say online business. Then you can give your final
URL mobile URL as well. Then we can add the image. This is where you
can add your image. Once you add the image, this is how it is going to be. It will take different sizes, and then we can save it. This is the image extension
which we have created, which we can save now
and we can apply this. This will show up along with our responsive search
ads right beside that. I hope this makes
sense. You understand now how image extensions
can be created as well. Thank you so much
guys for listening to this and I will see
you in the next week.
20. Location Extensions: Hi, guys. Welcome
to this session. In this session, we'll
see how we can create a location extension inside
the Microsoft At account. So once we log into our account, we can select a campaign in which we want to
create this extension, and then we can come to the ads and extensions tab
on the left panel. And right beside ads, we have extensions from
where we can create it. The first thing we are
going to do is we're going to select the extension type, which is location extensions, and then we can create it. So here you get the option to add a new location extension, and we can start filling in all the details like
a business name, business phone number,
country and address as well. Once you fill up all the details, then you can save this as well. This is the location
extension which we have created now,
which we can save. You can see this is how our location extension
gets created, which can now show off with
our ads under the ads.
21. Price Extensions: His welcome to this session. In this session, we'll
see how we can create the price extensions inside
our Microsoft Ads account. Once we log into our account, we can select the campaign in which we want to
create this extension, and then we can come to the ads in extensions tab
on the left panel, and right beside ads
we have extensions. Here we can come and select
the extension type first, which is price extensions. Now you can create with
the plus Create button. As you can see, it
allows you to add a new price extension and we can start with giving
all the information here. The first is language. We can choose the language,
let's say English. We can choose the
type of information. Let's say we're talking
about brands and now you can start giving the retails
let's say in this manner. You can also choose
the currency over here and you can give
the URL as well. In this way, we can give
all the information. Once you give the
information for the price extension,
then we can save it. We will have to
provide multiple of these and then only it
is going to work out, so we have to provide
more products details. Now, you can see we have created the price extension
in this manner, and this is what is going
to appear under the ad now. When people see our ad, they'll get to see the prices
for other products as well. And if they're interested,
they can click on it and visit our pages. M.
22. Promotion Extensions: Hi, guys. Welcome
to this session. In this session, we'll
see how we can create a promotion extension inside
the Microsoft Ads account. For this, once we log
into our account, we can select the campaign in which we want to
create this extension, and then we can
go to the ads and extension section
on the left panel. This is where right beside ads, we can come to extensions where we can select
the extension type. We are going to create promotion extensions and then you can click on plus Create to create a new promotion
extension from here. As you can see, we have to
fill in all the details now. So the first is occasion. So since it's a promotion, so let's say it's
for boxing day, and then you can choose
the language currency, you can also choose the
time period because it's a promotion which is not
going to happen throughout. So it is certain
periods, let's say 21st, 30th, April, choose we can
give the name of the item. Then we can give
our website ARL. Now, the promotion
can be of two types, monetary discount or a
percentage discount. Let's say we're giving
a percentage discount so we can define how
much percentage. Then we can also put a condition that this discount is active, is valid for orders, let's say, of a certain value. And we can create this
specific promotion extension. Now you can see this is how
the promotion extension is going to look like under the
ad and you can save this. In this manner, we can create a promotion extension inside
our Microsoft answer.
23. Review Extensions: Hi, guys. Welcome
to this session. In this session, we'll
see how we can create a review extension inside
the Microsoft ATS account. Once we log into the account, we can select a campaign
in which we want to create this extension and once we
go inside the campaign, we can come to the ads and extensiontab on the left panel. This is where right beside ads, we get to see extensions. Here we can select
the extension type, which is going to be
review extensions. And then we can
start creating it. Here you can see as you can add a new review
extension from here. The first thing
which we can provide over here is the review text. Let's say we can say in
this particular manner. Then we can provide the source. So we can give the source
of the review as well. Finally, what we need
to also provide is our source URL where
people can verify, where Microsoft can
verify this information. Once we provide all
this information, then we can save this extension, as you can see in this manner. Now the review extension
has been created, which will show up under our ads. I hope
this makes sense. You understand now how review
extensions are created. Thank you so much
guys for listening to this and I will see
you in the next video.
24. Sitelink Extensions: Hi, guys. Welcome
to this session. In this session, we'll
see how we can create a cycling extension inside
the Microsoft Labs account. So once we log into our account, we can come to the campaigns
in which we want to create this extension so we
can go inside that campaign. And then we can go to the ads and extensiontab
on the left pan. Now here, right beside ads, we can come to extensions where we can select
the type of extension, which is cycling extension, and then we can click
on Plus Create. This is where we can add
new cycling extensions. We can start giving the
information required. So the first is link text, so we can give the details, let's say, in this manner, description as well
if you want to give, which is optional,
which is not mandatory. Then you can also choose
device preferences and you can give your final
URL right here. This is a cycling extension
will get created, which is clickable in nature, and this will show
up under our ads. When people see this and
if they click on it, they are taken to the
particular section to this particular
section of the website. I hope this makes sense.
You understand now how cycling extensions can be created from our
Microsoft answer.
25. Structured Snippet Extensions: Hi, guys. Welcome
to the sessions. In this session, we'll
see how we can create a structured Snippet extension inside our Microsoft
Ads account. So once we log into our account, we can first select the campaign in which we want
to create this extension. And then we can
go to the ads and extensions tab on
the left panel. Now here right beside ads, we can come to extensions
where we can create this. So for that, we first
select the extension type, which is structured
snippet extensions, and now you can click on plus
Create to create a new one. This is where we can add a new structured
snippet extension, and now we start
filling in the details. So the first is going
to be header where we can choose the language
and then choose a header. So let's say we're
talking about forces, so we can choose that and now we can give the values over here. Like this, we can
add our values and then we can go
ahead and separate. This is how our structured Snippet extensions
will get created, which you can then
use under your ads.
26. Video Extensions: Hi, guys. Welcome
to the sessions. In this session, we'll
see how we can create a video extension inside
the Microsoft Ads account. For this, we can go
inside our account and first we select the campaign in which we want to create this. Then we can go to the ads and extensions tab where
right beside ads, we can come to extensions, and this is where we can select
the extension type first, which is the video extensions. Now we can click on plus
Create button to create one. Here you can see, we can
add a new video extension. We can start filling
in the details. In this manner, we can
give the video source. Let's say it's a file, so we can choose the file and
attach over here. Then we can give the text. We can also give
the display text, the text will be displayed. Action text we can say
over here, sign up. Then we can give website RL. When people will click on that, this is where they will
be reaching out to. In this manner, we can give our action final URL and
the mobile URL as well. These are all the
details which we are going to fill up
out here and then we can save this
and this will be the video extension
which we have created, which will start showing
up along with our ads. I hope this makes sense. I
hope you understand now how Video extensions can be created inside our Microsoft
Ads campaigns.
27. Flyer Extensions: Welcome to this session.
In this session, we'll see how we can create a flier extension inside
the Microsoft Ads account. Once we log into our account, we can select the
campaign guys in which we want to create
the flier extension, and then we can go to
the ads and extensions tab where we can
go to extensions, which is right beside ads. This is where we can select
the extension type first, which is flier extensions, and now we can create one. As you can see, over here, we can add the new flier
extension. You give it a name. And we can upload
the flyer image. Then we can provide our
website URL in this manner. Description is optional. If you want to provide,
you can do that, and then you can also give
a time period for which this particular flier
will be applicable. You can also give
the store ID if you want to give that and
then you can save it. This is our flier extension
which has been now created, which will show along
with our Microsoft Apps.
28. Logo Extensions: Hi, guys. Welcome
to the sessions. In this session, we'll
see how we can create a logo extension inside
the Microsoft As count. For this, we can log into
our account and then we can select the campaign in which we want to
create this extension, and then we can go to the ads and extensions tab
on the left panel. Here, right beside ads, we can come to extensions where we can select the
extension type first. This is going to be
logo extensions, and then you can create one. As you can see here, we can
create a new logo extension. The first thing
which we'll have to provide is our business logo. And then we can give our
business name as well. Then our domain. This is our logo extension which
we have now created, which can show up
along with our ads.
29. Bidding Strategies: Hi, guys. Welcome
to this session. In this session, we'll talk
about the different types of bidding strategies
which you get to apply on Microsoft Ads account. The first one is going
to be maximize clicks. This is an automated bidding
strategy which helps to get you as many clicks
as possible on your ads, which converts into
traffic for your website. This bidding strategy works in a fashion wherein we'll
try to show the ads in such auctions where the probability to win it and
get a click is very high. That's the maximize clicks
bidding strategy which you can use when your business
objective is traffic. Another one is going to
be maximize conversions. This is another automated bidding strategy
where the focus of this bidding strategy
is going to be on conversions or sales
or lead generation. So when you are a new business and you're trying to
generate a lot many sales, that is when maximize
conversions gets used. So it is going to target your
audiences in such a manner where the probability to get a sale is going to
be extremely high. Also there is targets
bidding strategy. This is a bidding strategy
which we use when we want to improve
the ad position. Let's say our ad is appearing at the bottom of the
page and you want it to appear on top of the page
as the first ad on the page. That is when we can use this automated bidding strategy,
target impression share, where it will try to improve
the impression share, the current impression
share of your ad. There is also
something we call as target CPA bidding cost
for acquisition bidding, which is an automated bidding
strategy which you can use. This is a bidding
strategy in which we set a certain cost at which we would like to generate
our conversions. This is a far advanced
bidding strategy which comes into
picture much later into the business when you are getting significant
amount of conversions, but now you are thinking
about how you can optimize the cost to generate
these conversions. You want to reduce your ad
spend as much as you can, but generate a
significant number of conversions
within that amount. That is when we use target CPA. It focuses on two things. One, it will try to generate as many conversions as possible
and on the other hand, it will try to limit the cost. I'll try to cut down on the
ad spend as much as it can. Then there is target ROS, which is return on and spend. This is another automated
bidding strategy which is focusing on revenue. When you are running campaigns
which are on revenue focused and you're
trying to sell products to generate
maximum revenue, that is when we can use this bidding strategy in
this bidding strategy, you give a revenue
target to the campaign. Focus the purpose of this bidding strategy
would be to achieve that specific revenue target by selling high revenue products,
high ticket products. Also, Microsoft offers you
another bidding strategy, which is enhanced CPC or E CPC, which is a hybrid between
manual and automated bidding. So here you get to set the
bids on your keywords. However, Microsoft
fluctuates your bids based on their performance. For the high
performing keywords, it can increase the bids
up to double the amount, and for the low
performing keywords, it decreases the bids. By just adjusting your
bits automatically, this bidding strategy
tries to generate more conversions and
conversion value. So these are going to be another type of different
types of bidding strategies. Then there is CPM
bidding as well, which is cost per Hus
impressions bidding. So this is a bidding
type which we use mostly for branding
awareness purposes, where you pay a cost for showing your ads
every 1,000 times. So now you are only paying
for showing the ads, and that's primarily when our focus is on brand awareness. You want to reach out to as many people as possible
and make them aware about your Microsoft also offers
you another bidding strategy, which is CPV bidding,
manual CPV bidding, which is cost per view bidding, which is a bidding strategy
used on video ads. When you're running video ads, you use this bidding strategy
and it is a cost which you set to pay for every view
you get on your Video add. You're paying for every view or a click which happens
on your Video app. So these are going to be
all the different types of bidding strategies
which Microsoft offers you on the platform. In the coming videos, I'll
show you practically as well, how you can set it up on every campaign on
different campaigns in the Microsoft Ax account. Thank you so much guys
for listening to this, and I will see you
in the next video.
30. Maximize Clicks: Hi, hi. Welcome to this session. So in this session,
we'll see how we can apply the Maximize clicks bidding strategy on a campaign inside our Microsoft
Ads account. So once we log into account, we can select the
campaign in which we want to apply this
bidding strategy. We go inside the campaign and we can go to the campaign
settings page. As you can see, currently, the bidding strategy of this
campaign is on enhanced EPC. We will change this
to maximize clicks. So for doing so, we can go to the settings of this campaign. And now we can go to the
bidding strategy specifically. As you can see, right now, which is on enhanced CPC, we can move this to
maximize clicks. When you do that,
it also gives you an option to set a
maximum CPC bid limit, which is basically a limit which you're putting on the CPC on the cost per click
and you're telling Microsoft that they can bid
whatever they feel like, but up till a certain limit. If you set a bit like this, say, I'm putting it as ten INR, which basically
means Microsoft can bid whatever they feel
like up to ten INR. This is the upper
cap which you can set and then you can save this. In this manner, we
are able to set up maximize clicks bidding
strategy on a campaign.
31. Maximize Conversions: Hi, guys. Welcome
to this session. In this session, we'll
see how we can apply Maximize conversions
bidding strategy on a campaign in our
Microsoft ans account. Once we are in the account, we can select the campaign
on which we want to apply this bidding strategy and
we can enter that campaign, and then we can go to
the campaign settings. In campaign settings,
specifically, we will go to the
bidding section. In the bid strategy
from the dropdown, we can select Maximize
conversions, automated bidding. Once we select this,
you also get an option to set a maximum CPC bid
limit if you want to, which is basically a cap which you're setting on it wherein it limits the amount of money Microsoft can
bid for every claim. We can set that and then we can come to the bottom of
the page and save this. This is how a maximize
conversion bidding strategy can be applied on a campaign.
32. Target Impression Share: Hi, yes. Welcome
to this session. In this session, we'll
see how we can apply the target impression
share bidding strategy on a campaign inside our
Microsoft Ads account. So once we log into our account, we can select a campaign first in which we want to
apply this bidding strategy. And then we can come to
the setting stage of this campaign and in the
bidding strategy section, we can select target
impression share. Now, as you can see, with
target impression share, you also have an option to decide where you want
your ads to appear, so you can choose between
anywhere on the page, top of page or
absolute top of page. Let's say we want
to do top of page, and then we can give our target and how much impression
share we want to reach to. Let's say we are sitting at
15% and we want to be at 75%, so we can give the
target in this man. Also, we can set the
maximum CPC bid limit, which is the upper cap of
how much we would want Microsoft to charge us for
maximum for every claim. That we can also set up over here and then we can save
this particular setting. This is how we are
going to set up a target CPA
targetimpression share bidding on a campaign
inside our Microsoft Apps.
33. Target CPA: Hi, is. Welcome to this session. In this session, we'll see
how we can apply the target CPA bidding strategy on a campaign inside our
Microsoft AS account. So once we log into our account, we can select the campaign in which we want to apply
this bidding strategy, and then we go to the
settings of this campaign. In campaign settings, we will specifically go to bid strategy, and from the dropdown, we can select target
CPA automated bidding, set target CPA cost
per acquisition. Once we select this, we
can also provide the CPA, which we would like
Microsoft to charge us. This is going to be the
average amount of money which Microsoft will try to charge us for every sale
or lead generation. In this, we can also set
the maximum CPC bid limit, which is basically a upper
cap which you're setting, which allows Microsoft to charge us for every
click up to this amount. When we say ten rupees, which we basically
mean that Microsoft can bid whatever they feel like up to ten
rupees per clip. This is how we can
go ahead and set up a target CPA bidding on a campaign inside
our Microsoft ansaom
34. Target ROAS: Hi, welcome to this session. In this session, we'll
see how we can set up target ROS bidding strategy on a campaign inside our
Microsoft Ads account. Once we log into our account, we can select the campaign in which we want to apply
this bidding strategy, and then we can come to the
settings of this campaign. In campaign settings,
we are going to specifically go to bid strategy, and in this dropdown, we can select target
ROS automated bidding, set target ROS return on Adspen. This is what is going to give us the option for
setting up the ROS. Let's say we can give our ROS
in this particular manner. And then we can also set
the maximum CPC bid limit, which basically a bit limit
which you're setting that how much maximum can Microsoft charge you
for every click? We can set that up as well.
Then we can save this. This is how we are
able to set up our target ROS bidding strategy on any campaign inside
our Microsoft Dancer. I hope this makes
sense. Thank you so much guys for
listening to this, and I will see you
in the next meeting.
35. Enhanced CPC: Hi, welcome to this session. In this session, we'll
see how we can apply the enhanced IPC
bidding strategy on a campaign inside our
Microsoft Ads account. Once we log into our account
and we select our campaign, we can go to the
campaign settings page. And in the campaign settings, we can specifically go to the bidding strategy
section where in the drop down we can select enhanced CPC adjust my bid
to get more conversions. Now this is going to be the enhanced CPC
bidding strategy which we have selected
for this campaign. Then we can just save
this and in this manner, enhanced CPC bidding
strategy can be applied on a campaign
inside a Microsolaa.
36. Audience Network Overview: Hi, guys. Welcome
to this session. In this session,
we'll talk about the Microsoft Audience Network. Microsoft Audience Network is basically a collection
of websites which Microsoft is linked to and which is where you can
target your ads also. These are going to be websites related to different
sectors of work, which can be retail, sports,
finance, healthcare, log, government, business, industrial, different
types of websites are there where image
as audience ads can be and now you can target your relevant audience
from these websites. That forms our audience
network where we can run high quality ads and you can do cross
device targeting, native placements can
be done over here, and these can be MSN, Outlook, Microsoft Edge, where
all these ads can appear. Now, these are called
the audience ads. The kind of ads we are going to run here are the audience ads, which are responsive,
which are banner ads, specifically static banner ads and image ads specifically, where they can be of different sizes and you
can provide your content, you can provide your images, you can provide your
videos, all put together. These image based ads, feed based ads are created. Which can run on the
Microsoft Audience Network. Now how it works is ideally, based on relevance,
we try to select. What Microsoft has done is they have scanned all these
websites and they have gone ahead and understood the
content of these websites and broken down
all these websites into different categories. They've created categories based on the nature of business these websites are in and these categories are then
given to us to target. Let's say, for example, I am in a business where
I sell running shoes. Then I can choose websites which are related to categories of sports or let's say physical activity,
adventure sports. These are all the categories
of websites I can target, and now my running shoes ad
will appear on such websites. So that is how this particular
audience networks work and the targeting can be done on this particular network.
I hope this makes sense. I hope you understand now how Microsoft Audience
Network works. In the coming videos,
we'll talk about the different
audience targetings which you can do in this
particular network. Thank you so much guys
for listening to this, and I will see you
in the next video.
37. Audience Segments - In-Market: Hi, guys. Welcome
to this session. In this session, we'll talk
about the audience segment, which is in Market audiences. In Market audiences is one
of the audience targeting, which we can do on
Microsoft Ds platform. In Market audiences are a
type of audiences which Microsoft has identified
over a period of time, wherein they say that these
are those audiences who are extremely active on
the audience network. These are those users who come
on the Audience network on a regular basis for
buying intentions. They have high
purchase intentions and their main objective is to buy online by
products online. So these are those people who are at the bottom of the funnel and have made up their mind to make
those online purchases. So this is one of the type of audience categories
which you can target when your objective of the campaign is generating
sales and leaks. So let's see this guys
how you can apply in market audiences inside
the Microsoft At account. So what they have done also is that under this
particular segment, you will find multiple different
categories of audiences, which has been created
by Microsoft from which you can select the ones
relevant to your business. So let's see this on the
platform, how we can do this. Once we are inside the account, we can select our campaign in which we want to apply
the in Market audiences, and now we can go to Audiences
section under keywords. This is where you can add in Market audiences by clicking
on Plus Create Association. And you can see over here, we can add targetings we want
to do in market audiences. These are the kind of categories which we
were talking about, which Microsoft has
created for us. You can see the category, you can see the list size, and then you can select the one which is relevant
to your business. If you click on the side arrow, it will open and show you
subcategories as well. In this manner, you can go
deeper into the categories to really look for the most relevant categories
for your business. Now that we understand this, we can go ahead and add the categories which we want
in this particular manner. Once you select your categories which are the relevant
audience for you to target, you can save this
particular audience target. This is how we are able to
apply in market audiences. We can add in
market audiences to our campaigns inside
our Microsoft answer.
38. Audience Segments - Remarketing Lists: Hi, A. Welcome to this session. In this session, we'll talk about another audience segment, which is going to be
remarketing list. Remarketing list is basically an audience segment where
you can collect user data. People who interact with our website and they
check out our services, we can collect their data in
terms of their IP address, and then we can follow
them with our ads. We must have seen this
happening also to us when we visit any website and we check out some products and
we don't purchase, and we leave that website, we tend to see ads of that particular product
following us on other websites. That is what we mean
by remarketing here, and that is what
you can do as well in Microsoft Ads
campaigns as well. What we do is we
start collecting the user's data and then we follow them
with our IP address. How it actually works is when you set up
a remarketing list, you also paste a specific code given by Microsoft
into your website. This code has the
capability of capturing the IP address of the user
and because of which, we are able to follow
him with our ads. So in this particular remarketing list or
audience segment, we start collecting IP addresses of users who have
visited our website, checked out our products, and did not purchase and left. So now we link this particular audience
segment with our ads so that the ads can start following the users who have collected
in this particular segment. So let's see this practically on the platform, how
you can set this up. So once we are
inside the account, we can select a
campaign in which we want to set up remarketing list. So now we can go to the audiences section
of this campaign, which is under keywords. And here, we're going to
create a new association, and this is going to be
about remarketing list. So we are going to
create a remarketing list by coming here, we can choose remarketing
list and we can create one. And we can give it
a name, let's say remarketing and we're going to create a remarketing
list over here. We have to provide
certain details. The first thing is tag name. We have to select a tag. Tag is the code which needs to
be attached over here. Remember we spoke about
this that we page a certain code which can capture the IP
address of the user. This is where we're going to
link this particular tag. So the tag needs to be
created beforehand. You can set up a
conversion tracking tag, which has to be created first and that you can
attach over here. Then whom to add
to your audience. Microsoft is asking, what kind of users do you want to follow? We can say visitor of the page, people who visit our page,
we want to follow them. Then they're asking
visited page. They're asking the URL of the page which
people would visit. We can give the URL over here. We can say URL equals and we can give the complete
URL right here. Once we give the URL, then we get the code over here. This needs to be
pasted on our website. Then there is membership
duration which we have to fill. Membership duration
is the time frame for which our ads are going to
follow those particular users. Like in this case,
if you say 30 days, for the next 30 days, our ads will follow the
IP addresses which are being collected and after which
they will stop following. That is how it is going
to work. Once you define the membership duration, then you can create
your remarketing list. You can see now this is the remarketing list
which we have created, remarketing April 15,
which we can add. Now we have linked this remarketing list to
this specific campaign. How it's going to operate is now we will be running
ads in this campaign. The ads of this
campaign will target the users whom we start
collecting in this audience set. I hope this makes sense.
You understand now how remarketing list works and how you can apply
them practically in a campaign inside the
Microsoft Account.
39. Audience Segments - Combined Lists: Hi. His. Welcome
to this session. In this session, we'll see
how we can make use of the combined list
audience segment inside a Microsoft Dax campaign. So combined list is basically a feature with the
help of which you can combine existing audience
list to create a new one. So different combinations
can be created of different audience
segments together with the help of
this combined list. So here you can use the and and not conditions to
create these combinations. The combinations really helps
to target specific kind of audience who are more likely to convert or generate
sales for us. And that is why this feature
works out really well. Let's have a look
at this, how you can use the combined
list feature. Once we are inside the account, we can go inside the campaign
in which we want to apply a combined list and we can go to the audiences section where
we can create an association. Now here, we are going to
select combined list from the dropdown and we can create
a new combined list. Let's give it a name and this is going to be
custom combination list. This is what we're
talking about. So now you can see we can create different types of
combinations over here. So let's say we want to
combine remarketing lists. Let's say two of these
remarketing lists which you want to combine. And then you want to
combine this with another custom audiences or let's say dynamic remarketings. So now you can see a combination has been created over here. There is one combination
of these two together, which is now combined with another audience
segment, which is this one. Now you can further
add as well if you require to and use other
combinations also. This is how we can create a
custom combination list or combined list to combine
different types of audiences and then target
those audiences specifically. You can see this is our audience which has been created now, which we can add
to this campaign. I hope this makes sense,
you understand now what is a combined
list and why are we using it and how
practically we can do it on a campaign inside
the Microsoft Eyes. Thank you so much
guys for listening to this and I will see
you in the next.
40. Conversion Tracking Overview: Hi, Ayes. Welcome
to this session. In this session, we'll talk
about conversion tracking. Conversion tracking is a feature inside Microsoft AD's account, which helps us to
track our conversions, which we are generating
through our advertising. So conversion, as we spoke
about earlier as well, is the sale which
happens on the website. Once a user clicks
on our ad and visits our website and does
business with us, that is what we refer
to as a conversion. Now, this can be a sale. It can be a purchase
of a product, it can be filling up a form. So different businesses can have a different
meaning to conversion, and that is why we need
to set up set this up as well for every single
business who is running ads. So in Microsoft ads as well, we have a particular
process in place which helps us to set up our
conversion tracking. At the end of the day, we are running ads, we are
spending money, we are putting in
our efforts and time into this for
this major reason, which is what we want
to generate sales. And that is exactly what
conversion tracking does for us. It tracks our conversions. It tells us how many sales, how many leads did we generate by running our Microsoft Apps. The process which we
follow out here is where Microsoft gives
us a specific tag which is called the UAT tag, and this tag which we take
from the Microsoft Ads account and we paste it on
our back end of our website. This tag has the capability
of capturing the sale, reporting the sale into
our Microsoft Ads account. So once we are able to
set this up properly, then we start seeing
conversions getting tracked automatically inside
our Microsoft Ads account. One more thing which we need
to be very clear about is we are only entitled to
track those conversions, which are getting initiated
from a Microsoft ad click, which means that
when a user sees our Microsoft ad and clicks
on it and visits our website, only that we are
able to track here. If a user visits our
website directly, that does not fall under Microsoft Ad Skitty as
you can understand now, we are only accountable
for traffic coming through the ad and the
conversions coming from there. I hope
this makes sense. You understand now
what is conversion, how to set up
conversion tracking. In the next video,
we'll see the process, practically speaking, how we are going to set it
up on the black. Thank you so much
guys for listening to this and I will see
you in the next week.
41. How to Setup UET Tag: Hi, guys. Welcome
to this session. In today's session, we're
going to see how to set up the UAT tag inside the
Microsoft Dance account. Once we log into
our account, guys, we can go to the tool section
on the top right corner, and under conversion tracking, we can come to UIT tag. So from here we
start the process. So the first thing
we are going to do is we're going to create a new UIT tag or universal event tracking
inside this account. So for which we can click on Plus Create and create a
new UIT tag from here. We have to give some basic
information like the name and description which we can
provide in this manner. And then we can
save and continue. Now Microsoft will give us multiple options to
paste this code. The first is we can install the code ourselves if we
understand programming. We can take the code from here and go into our
website and paste. The second is we can send it to our programmer who can
do the same thing. And third would be
a case wherein we can connect it with a
particular website, editing platform like
a WIX WooCommerce, BigCommerce or Shopify. And from there, we
can paste the code. The fourth option
is where we can use the Google Tag Manager steps
to paste this code, guys. I have built my website on WIX, so I'm going to choose
the third option, which will give me the
instructions of how to paste this code through
WIX, specifically. So now you can see all the
platforms available out here. So I'm going to
select WIX out here. And now you can see this is the programming
code which needs to be pasted on the website. So we can copy this tag. And Microsoft also provides you the instructions of how to
paste it on your platform, and they give you step by step instructions for that as well. We can copy the code, and now I'm going to go
inside my Wix account. This is the dashboard
guys for my account. I'll go to the settings
of this specific account. And on this page, we are going to go to
the advanced settings where we can paste the code. Here, as you can see,
it says custom code. This is where we are going
to paste this code guys, and we're going to add a
custom code to do that. Now you can see the same code
has been pasted out here. Now I can apply this to the page which I want specifically. I can choose the
specific page out here and I can then apply. In this manner, I've added
the code at the back end. I'm just going to
refresh the page so that it takes it
into consideration. In the meanwhile, I'll just show you this is the website guys, which I'm using right now on which we are pasting
the code at the back end. Right now, if you check the particular UIT tag helper
extension of Microsoft, it shows us clearly that there is no UIT tag
currently found, but now that the code has
been pasted at the back end, let's try to refresh the page. Now if we check the
Chrome extension, it says this UT tag
is set up correctly. In this manner, guys, we will be able to set up
the programming code for conversion tracking
in our website for our Microsoft As account. I hope this makes sense and everyone is clear now
with the process. Now we can go back to
our account guys and we can click on next
and we can say done. In this way, the UIT tag can be implemented
into our website, which will now help to track all the conversions which we are generating through
our Microsoft Ads account. I hope this makes sense and now you understand the process. Thank you so much guys
for listening into this session today.
Have a great day, guys.
42. Offline Conversions: Hi, guys. Welcome
to this session. In this session,
we'll be looking to understand about
offline conversions. Offline conversions
are basically conversions which are happening
in the offline world. There are a lot of
businesses like lead gen businesses where we're generating
leads on the website, but the actual conversion happens later in
the offline world. In such a case, also,
we can attribute those sales to Microsoft
Ads advertising. So that is where offline
conversions comes into picture. So the simple process over
here is that we upload the offline conversion data into our Microsoft Ads account, and that is how we are
able to attribute it to certain ads and campaigns
which we have run. So let's have a look at
this practically how you can set up the offline
conversions so that you can you can
track and attribute those conversions to the advertising you
have done for it. So in order to set up
offline conversions, we can come to specifically conversion section and
you can see over here, the third option is
offline conversions. How it works, it's a
three step process where we first create a
offline conversion goal. Once you create the goal, then we have to go ahead and upload the
details over here. We have to add or update the
conversions in the file, the template which
is being given to us and we download the template
given by Microsoft. And in that we upload
the conversion data and then we upload it back into the account. Let's
have a look at this. The first thing which
we are going to do is creating an offline
conversion goal. So here we can create an offline conversion goal by selecting what type of
goal do you want to set? Depending on what action is
being taken on our website, let's say it's a lead
generating website and people fill up a form. You can select that
the gold type is offline conversions.
We can give it a name. And we can set a value
for it as well if each conversion action has the same value or
a different value, or you don't want to
assign any value, you can decide that and then create this specific
offline conversion group. We can also turn on the enhanced
conversions if you want to do so or else you can say that I don't want to use
enhanced conversions. This is the step number one. We have created the
offline conversion goal. This is done. Now we come to offline
conversion section where we are given a
specific template. This is the template,
the CSV file, which is being given to us, which we have to fill
in the data with. Let me show you the file. This is how the d
file would look like, where we have to start
filling in this information. Microsoft click ID,
conversion name, conversion time,
value and currency. This is the Dummi information. In this format, you have
to start filling in the information and then
download this sheet. Download this sheet
as a CSV file. Once we have the CSV file, then we go back
into our Microsoft Ads account and we
upload it here. In this manner, you can
upload the information back. This is the data which is
getting uploaded over here. You can apply the changes. Whatever information
we are filling, we are applying those
changes into our account. This is how we are able to set up the
whole offline conversions, and it really helps us to understand our
advertising better because the link to those sales
which happens later on post the leads are generated.
I hope this makes sense. You understand the
complete process now. Thank you so much guys
for listening to this, and I will see you
in the next video.
43. Remarketing Overview: Hi, guys. Welcome
to this session. In this session,
we'll talk about free marketing strategy, which we can apply in
our Microsoft Asco. So remarketing is kind of a strong marketing strategy
which you can apply, which allows us to follow our users who come on our
website and interact with us. So here, we're able to follow our users when they
come to our website and we follow them when they
leave our website and they don't do business with us and they go to some
other website, we follow them with our ads. So the whole idea is that we are trying to
follow those users, we have shown interest in
our product and services. So this is something I guess
has happened with every one of us when we visit
any ecommerce website, and we check out some products
and we don't purchase, we start seeing ads related to those products when we
visit other websites, and it goes on for a
certain period of time. That's the idea of remarketing. It turns out to be a
strong marketing strategy because you're trying to
target those users who have shown interest in
your product and there are very high chances of getting sales or lead
generation from them. That's the basic
concept of remarketing, which you can also set up in
the Microsoft Ads account. Now how we are going
to set it up is there is a particular
process which we follow here wherein the first
step is going to be where we set up a
code on our website, which is given by
Microsoft tats, which is the Universal
event tracking. Then we create a
remarketing list or an audience segment
in which we will start collecting the
user's IP addresses. So once we go ahead and implement this Universal event tracking pod on our website, and when a user
visits our website, we are able to capture the IP address or the
cookie of the user. And this is being stored inside the remarketing list
audience segment. Then what we do is
the third step, we link the remarketing list, which we created the
audience segment with our campaign with
our ad groups and ads. Now our ads are able to follow these particular
users when they go to any other websites within
the Microsoft network. This is how we're able to set up the complete
remarketing campaign. I hope this makes sense. You understand this process. In the coming video, I
will show you practically on the platform as well
how we can set it up. Thank you so much guys
for listening to this, and I will see you
in the next video.
44. REMARKETING CAMPAIGN CREATION - Practical: Hi, guys. Welcome
to this session. In this session, we'll
see how we can create a remarketing campaign inside
the Microsoft Ads account. For this, the first thing which we require is the UIT tag, which we are going to
implement on our website, and this code is going to basically capture the
IP address of the user, and then we can start following them with our
remarketing campaign. Step one is going
to be to create the UIT tag if we
have not created yet. Let's say we have not done
that we'll start from the first step of creating the UIT tag and
setting up the code. Here we can create a new
UIT tag and we can give it a name in this manner and we can install the tag, code ourselves if we know so. Otherwise, there are
three other options as well, which we can follow. We can give it to
our web developer, we can add the tag
through our website editing platform like Shopify, Wix or WordPress Wig Commerce, or we can use the Google
Tag Manager to do so. This is the code guys
which needs to be copied and then we need to go to the back end of our
website and paste. Once this is done, the UIT tag has been pasted on our website, then comes Step two. Step two is going to be
that we are going to create a remarketing list and
link that remarketing list with the UIT tag
because the UIT tag will capture the IP addresses and store it in the
remarketing list. Let's do that. Let's
say we are doing this remarketing for
a specific campaign. There are two things
which can be done. Either you can do
the remarketing for a specific campaign which is already running or you can create a brand new
campaign as well, which runs only for remarketing. So let me show you how we can do it on an
existing campaign. Let's say this is
the campaign in which I want to set
up remarketing. I can go inside the
campaign and we'll go to the audiences section where
we can add remarketing list, as you can see over here, we're going to create the association. So we're going to create
a remarketing list first. This is the remarketing list
which we are creating. Now this is where
it says tag name, this is where we need to
link the UIT tag which we created in step one to
this remarketing list. That was UIT April 17. We have now linked that then we also need to choose whom
to add to the audience. What kind of users are
we going to track? We can say visitors of a page, people who are going
to visit this page, we want to track all of them. Then we can give
the website URL. You can say URL equals and give the complete
website URL right here. Then you can also decide the membership duration for how many days you want to
follow these users. By default, it is 30 days. You can also do it
the maximum you can do it for 180 days as well. You can set that up
and then save it. Now we have created
this remarket April 17 as the
remarketing list, which we have now linked to this campaign, and
we can save this. This is the remarketing list segment which
has been created, which is going to collect data of people who are
going to visit the website, track their data
from this campaign, the ads which we will create
will be able to follow them. This is how a
remarketing campaign can be built out inside the
Microsoft Ads account. I hope this makes
sense. You understand the complete process now. Thank you so much guys
for listening to this, and I will see you
in the next video.
45. Audience Segments - Dynamic Remarketing Lists: Hi, guys. Welcome
to this session. In this session, we'll
see how we can use dynamic remarketing as well
inside the Microsoft ansca. So dynamic remarketing
is a scenario wherein users when they
come to our website, they check out
multiple products. You can also follow them with the different
products which they checked out and create dynamic ads and follow them with that. That becomes dynamic
remarketing. So here we are able
the process remains pretty similar the way we have set up our
remarketing list. However, since it's going to
be a dynamic remarketing, the code which we put up for this one is going to be a little different from the
usual remarketing pod. So let's have a look at
this how you can set up a dynamic remarketing
as well in our campaign. So the first part as we
spoke earlier as well, step one remains that
we create the UIT tag and then we can link it
inside the campaign. Let's take the campaign. We go inside the campaign, and now we can go to the audiences section where we can create a dynamic
remarketing list. So we're going to
create an association, and this time, this is going to be a dynamic remarketing list. You can create a new one and you can see we have chosen dynamic remarketing
list over here, target potential
customers who have recently interacted
with your products. And then we have
to select the tag. The tag which you created,
you can just select that, and now you can select the kind of audience you want
to target over here. So you can choose
general visitors, product searchers,
product viewers, shopping cart abandoners
or fast buyers. Let's say we are
doing, let's say, general visitors for
the last 30 days. Then this is the code
we are talking about. This is the code
which needs to be added along with the UIT tag. You can see the
instructions clearly given over here
that we'll have to customize the UIT tag
to have this also added in the account and then you can set
up the campaign. Here, once you copy this, you can paste it along with your UIT tag at the
back of your website. Once we do that, we can create this dynamic remarketing list. And once you have that, you can apply this to the campaign. This is the one which we have created and you can see we have applied this to this campaign
and you can save them. This is how we can set up a dynamic remarketing
list inside an existing campaign and
run that campaign and follow our users who are
interacting with our website. I hope this makes sense. I
hope you understand now how dynamic remarketing list can be used and we can run
a campaign with that. Thank you so much guys
for listening to this, and I will see you
in the next ide.
46. Shopping Ads Overview, Microsoft Merchant Center Store: Hi, guys. Welcome
to this session. In today's session, we're
going to talk about shopping campaign inside
the Microsoft Ads account. Shopping campaigns
are going to be guys a campaign type
with the help of which we can create product ads inside the
Microsoft Ads account. Product ads are a type of ad in which you can show the
image description, price of the product as well. These are ads which comes
on the bing.com page, and these are really good for ecommerce kind of businesses. If you're running
a business where you're selling
tangible products, it makes absolutely
sense for you to run product ads across
the Microsoft Network. So let's have a
look at it, guys, how this ad looks like
on the bing.com page. So once you go to Bing and you search for any information, you will find these ads appearing on the top of
the page in this manner. As you can see, the appearance of the ad is very different. It comes with an image, description, price of the
product, and the website name. So now, when you
click on the ad, it will take you to the
landing page where you will be able to see the ad as
well on the product page. So in this manner, the ad works, guys. In order to create this
specific kind of an ad, we'll have to run a
shopping campaign. Now, to create shopping
campaigns inside Microsoft Ads, the first thing which
we require out here is going to be a
Merchant Center account, a Microsoft Merchant
Center account. It's basically an online
inventory system, guys, where we first upload
all our product details, and then we link
this account with our Microsoft Ads account in order to create a
shopping campaign. This Microsoft Merchant
Center account guys, we store all our details like product ID,
name of the product, price of the product,
title of the product, conditions of the product, availability of the products. Like this, we'll have to
provide all the details of our products into this
Merchant Center account, and then we are
going to link it to Microsoft ads to build
our shopping campaign. So this will be
the process, guys, by which we will be able to run product ads in
Microsoft Ads account. I hope this makes sense, and now you understand
the process and the background of
shopping campaigns. In the next session, we'll talk about and we'll see how to open an account with Microsoft
Merchant Center and how we can upload
products over there. Thank you so much, guys,
for listening into this session today.
Have a great day, guys.
47. Setting up Microsoft Merchant Center Feed - Practical: Hi, guys. Welcome
to this session. In today's session, we're
going to see how to set up a Microsoft Merchant Center account inside the
Microsoft Dads. Once we log into
the account, guys, we can come to the
Menter section on the top right corner. And from here, we can start the process of
setting up the store. So as you can see, we can start by clicking on Create Store. And here, we can start
providing all the details. So the first thing which we have to provide is the store name. So we can give it a
name, and then we have to do a domain
validfication. Okay. So in this domain validation, what we have to do is
we have to validate the website which
we are trying on which we want to set up
the merchant center. So for which Microsoft
gives us two options. One, we can do it
through our UIT tag, which is installed
on the website. Or else we can make use of the Bing Webmaster tools as
well to do the same thing. So now, since our UIT tag is already set up
on the website, it will automatically pick your domain in this
specific manner, and then you can
continue with it. Otherwise, the process would be like this wherein
you first set up your UIT tag on your website and it will start reflecting
out here automatically. So once this is done, then we
can move to the next page. And here, if you want, you can block the
aggregators as well. And provide the other details like language and
your email address. And with this information, we can create the store guys
once the store is created, the first step would
be that we will have to create a merchant
center feed. So as you can see, now the merchant center
store has been created, and what we need to do is
we have to create a feed. So for that, we can
go to the left panel, and from here, we can start
the creation of a feed. Feed is basically going to
be a file which will contain all the details of our products
and with the attributes. Okay, so we'll have to provide all the details one by
one inside the feed. So here we can start
providing the details, guys. So the first is the feed name. Okay, so we can give
it a name, let's say, in this specific
manner, and fee type, whether it's an
online product or any other type which we
can provide out here, country of sale,
which we can choose. We can also choose any other
country which we want to add the currency of
the country as well. Once we provide all this
information, we can go ahead. Microsoft will give us a
particular feed file template, which we can download
and in that, we can upload all
our information, our product details, and then we can upload
that file out here. In this manner, we
can upload the file, and then we can click
on Create feed. So now the feed has
been created, guys, and this will be used for the shopping campaign
which we build inside the Microsoft
Ads account. So in this manner, guys, we are going to set up our Microsoft Merchant
Center account and then we'll upload our
product details in a feed, which will be used in the
shopping campaign where we will create product ads and we run it across the
Microsoft Network. I hope this makes sense, and now you understand
the whole process. Thank you so much,
guys, for listening into this session today.
Have a great day, guys.
48. Mobile App Campaign Creation - Practical: Hi, guys. Welcome
to this session. In this session, we'll
see how we can create a mobile app campaign inside
the Microsoft DADs account. So once we log into our account, we can create a mobile
app campaign primarily to promote to do promotions
of our mobile app. Let's assume that we have created a mobile app
for our business. So now we would want
people to download it and start using it and buy products
and services through it. So for which we can use
Microsoft Ads advertising, and we can do a promotion of it. We show ads related
to our mobile app. And now when people
click on our ads, they are taken to the
Google Play Store or IOS app store from where they
can install this mobile. Let's see how we can
build out this campaign. So we're going to
create a new campaign where the goal of the campaign
would be promote apps. Now you can see it
for app install ads, which we are going
to create it for. Here we can give a
name to the campaign. We can give the
campaign budget over here and location targeting
which we can set. We can also choose the people targeting and the language
targeting right here. These are all the details which we fill in at the
campaign level, and then we can save it to
go to the and group level. Here we can give our website ER then we can name the ad group. We can also add some keywords
from here, let's do that. Once you add the keywords, then we are coming
to the ad level where we can create the ad. Now you can see the ad
type is going to be app Install ad because we
are doing app promotion. We can search for
our mobile app. This is why we talked about
this earlier that we'll also have to register our app on Google Play Store
or IOS app store. Then you can search
for it over here. You can search for your app
if it is only registered, then only and now you can
search for it in this manner. And you can attach your app to the advertisement
which we are creating. Here you can start
the details of it. You can give the ad title, you can give the text over here. In this manner. You can also
say the device preferences. Let's say mobile if it is so and we can create
the whole ad. You can see how the ad
is going to look like on mobile and tablet and
then we can save it. This is our ad creation,
which we have done now. If you want, you can also add some extensions
if need be. Which
49. Dimensions, Reports, Saved Custom Reports - Practical: Hi, Ayes. Welcome
to the sessions. In this session,
we'll look at how reports feature can be used inside the
Microsoft Lads account. As we spoke earlier as well, once we start running
our campaigns and we get to see a lot of data, it becomes extremely important for us to analyze this data, and that is where
reporting feature helps. It helps to download data in different formats and
then we can analyze them. Let's see how you can do that. So for reporting, we can go to the left panel far left panel where reporting is available
and we can come here. And now you can see this is
how it is going to look like. This is the different
reporting template. Microsoft has created
different types of report templates as well, which you can simply use and
download data by report. Without any problem.
These are going to be all the saved reports which have been
created in the past. And here you can see
different formats of reports which are available
in this particular manner. If you look at the templates, these are all the different
templates which you will get from Microsoft
for downloading. There is account
performance report, ad performance, ad group
campaign, keyword performance. Conversions based
reports are also there. Assets and extensions
related reports are there, targeting and placement reports, product ads, dynamic
search ads, property ads. There are a lot of
different types of reports which you can
download from here, and then you can analyze data. Let's have a look at one wherein we can look at a campaign
performance report. So this is like a campaign
performance report where you can select a
particular time period. Let's say this is
the time period, and now you can see data for all the campaigns and you can understand the
performance of it. If you want to modify
these particular columns, then you can do that
as well by going to modify columns and you can add other columns
which you want to from here and remove the
ones which you don't want. Let's say I don't want
average CPM, I can do that. I place of that, I can
choose, let's say, quality spore or device
type I can do and save it. So you can see those columns
got added over here, device type and quality score. This is how you can customize the whole report as
per your requirement, and then you can download
it in different formats. This is the plus point of using
reporting or reports with the help of which
you can analyze a lot of data in your
Microsoft Ads accounts, which gives you clear insight
about what's going right, what's going wrong, what
needs to be changed to what should be
a priority next. All those things becomes very clear by this data analysis. I hope this makes sense.
You understand now how reporting works inside the
Microsoft Ads platform. Oh
50. Business Location Feed: Hi, guys. Welcome
to this sessions. In this session,
we'll talk about another feature which is
business location feed. So in Microsoft AD's account, as we spoke earlier in the
previous videos as well, we can make use of
location extensions. So in such cases, when we have multiple
locations and we have huge amount of locations
which we are listing down, a lot of changes can be
happening over there as well. So what you can do is, uh, you can make those changes reflect automatically inside
your Microsoft A's account. You can do this by linking your Microsoft Ads account with the Google Business
profile or B places wherever you have gone ahead
and listed your locations. So by doing this, you are able to update the location
extensions automatically. So this is what we mean by
business location feed. So wherein you are
getting the feed from your Google Business
profile or big places, and then we can go ahead
and make those changes, optimize it according to them. So for this, we can go inside our Microsoft Ads
account and we will go to the Business location feed
in business location feed, we can import all this
information as you spoke earlier, either through our
Google business profile or through our
BinkPlaces account. Microsoft gives us both the
options, Google My Business. You can come here,
you can sign in with your Google email ID and connect to your Google My
Business account. And then both are
linked together. Whatever changes happens in the Google Business account will reflect in your Microsoft
As in the same manner, you can do that for your
Bing places as well. So this is how we can make use of the
business location feed, which will help to
automatically update location extension details
on our Microsoft At account.
51. Performance Targets: Hi, guys. Welcome
to this session. In this session, we'll talk
about another feature, which is performance targets
on Microsoft Ads account. This is going to be a feature
which helps you to get valuable insight into your
campaign performance trends, and it alerts you
to items that you may need extra or even
critical attention. What's going to happen
here is you can create and set your
performance targets. When you start managing
running your campaigns, you can set these performance
targets and then you can track whether you're
meeting them or not. So this really helps to keep
track or keep a watch on how your performance
of the campaigns is going on and what it looks like, whether you will be able to meet those targets at the end of it. So that is what performance
targets helps you with. So it keeps you in a track, and it keeps you look out for your performance
on a regular basis and see how you're trending, how the performance
is trending and whether you are able to meet
those numbers eventually. So let's see this feature, how you can apply this on
the Microsoft Ads account. So once we are here, we can search for performance targets. And this is where
you can create one. You can create a performance
target over here. You can select the campaign for which you want to do this. You can set the time period. Let's say you want to
select a time period, which is weekly starting Monday. Now, what you want to you can
define the target metrics. What kind of metrics you want
to see going up and down. Based on that, you can decide. Let's say the spend is
less than equal to, let's say if the spend
is less than equal to in this manner, and you want to see the elix Now it is going to keep track
of that which we have here. Wherein this particular
performance metric we keep a watch on the spend. The spend has to
be around 50,000 and clicks around 10,000, it's going to see
whether you're able to achieve those numbers in
the designated time period. So whether the spend
is going up to 50,000 and the clicks are more
than let's say 10,000, that is what we are trying
to achieve over here. So this is how a performance
target feature can be used, which helps you keep track of your campaigns performance
as it is performing and also gives you
an estimate whether you will be able to meet those
numbers eventually or not.
52. Website Exclusion Lists - Practical: Hi, ays. Welcome
to this sessions. In this session, we'll see
how we can make use of the website exclusion list feature on the Microsoft Ads account. So this is a feature where
you can list down a list of websites where you don't
want to show your ads. This can be useful negatives when you're running
some display campaigns. When in display
campaigns, specifically, our ads can appear on different types of
content websites. Now, there can be
certain websites which might not be
relevant for you at all. So those websites you can
add over here in this list, which means that we tell
Microsoft that those websites you are completely blocking from showing your ads. So this can be really
useful because this helps to save your impressions,
save your money as well. Your ads don't show up
on irrelevant websites, and you also don't get
any irrelevant clicks. Let's see how easily you can
create this particular list. So once we are
inside the account, you can search for
website exclusions, and we can create a website
exclusion list over here. So now you can create
the list over here. And you can give the
list of websites right from here in this manner. This is how the list
is going to look like. You can see these
are the websites which we added earlier as well. In this manner, the website
exclusion list can be used primarily to negate
irrelevant websites, and it helps to
save your money and also target your ads
towards relevant websites.
53. Shared Budgets - Practical: Hi, guys. Welcome
to this session. In this session, we'll see
how we can make use of these shared budgets feature in the Microsoft Ads account. This is a feature
where you can set up a certain budget which can be shared across
multiple campaigns. Let's say you get a
lump sum amount of money to be used on
Microsoft Advertising, there are two ways of using it. One is wherein you can equally divide that budget across
all the campaigns, or you can use shared budgets feature where you can assign it, you can assign it
to shared budgets, and then that money can be shared across
multiple campaigns. The only thing which can
happen with shared budgets is that when you
use this feature, the money will be not equally allocated to
all the campaigns. It will be shared across
all the campaigns so the distribution
can be uneven. Let's see this how you
can use this feature. Once you're inside the account, we can look for shared budgets, and this is where
you can create one. You can give it a name first, and then you can decide
the budget amount, and then you can
select your campaigns. You can select the
campaigns which you want to use over here specifically. Then you can spend your budget
evenly throughout the day. You can do that and create
your specific shared budget. You can see now this is the shared budget
which we have created, and the amount over here, which will be shared across
two campaigns specifically. This is how we can make use of the shared budgets feature, which can be used across
multiple campaigns and budget can be used for running the ads for
those campaigns.
54. Portfolio Bid Strategies: Hi, guys. Welcome
to this session. In this session, we'll
talk about the feature, which is portfolio
bid strategies, which you can use in
Microsoft Ads accounts. So portfolio bid strategies is a feature with the help
of which you can apply a specific bidding strategy on multiple campaigns
in one go at scale. So now all the campaigns will be running on a specific one
specific bidding strategy. So sometimes it can happen that your focus of the campaigns
is going to be different. You business because of
some business changes, your focus turns on, let's
say, specifically revenue. So in such a case, you might
have to go ahead and change the bidding strategies of all the campaigns to revenue
based bidding strategy, and that is when portfolio
bid strategies can be used. So here, what we do is we apply this specific one bidding
strategy on multiple campaigns, and now it gives you a
complete performance report for all the campaigns together. So you will get a
complete report, a detailed report giving
a total idea about how that bidding strategy is working for all the campaigns. So let's have a look
at this how you can apply a portfolio bid
strategies on the platform. So once we are on the account, we can search for
portfolio bid strategies. And here you can create one. So the first thing which
you will have to do is to select the bidding type. So let's say we're
choosing Target CPA, we can give it a name. And we select them type. Then we can also select the campaigns on which
we want to apply this Then we set the CPA bid. If you want, you can also set a maximum CPC bid limit as well, which limits the
Microsoft algorithm from bidding more than this particular cap which
you are setting. Now this becomes our portfolio bid strategy
which we have applied. And this is where you will
get to see the full data. Once it starts running, you will be seeing the
performance data for all the campaigns together here specifically and then
we'll get to understand whether the bidding strategy is working for those
campaigns or not. I hope this makes sense, you
understand now how portfolio bid strategies can be used on the Microsoft
ands platform.
55. Labels: Hi, guys. Welcome
to this session. In this session,
we'll see how we can make use of the
feature called labels. Labels are basically going to be a tag which you can
put on the campaigns. Imagine you are running
a lot of campaigns for different clients, different
sectors specifically. It becomes really
difficult sometimes to filter out certain
type of campaigns. Let's say you're running
campaigns related to sectors which are like
sports related campaigns, technology related campaigns,
retail specific campaigns. Let's say telecom
related campaigns. A lot of different types
of campaigns which are running Google in the
Microsoft Ads account, and now you want to go ahead and filter out specific ones. In such a case, you can make use of this
feature called labels. What we do here is we create certain labels based on
the segregation we want, and then we apply these
labels on our campaigns. It really helps us later on to filter out the campaigns
as per our requirement. So let's see this how we
can use this feature. So once we are
inside the account, the first thing which we can do is we can create
these labels first. So for which we can go to tools where we can go to labels, organize your campaigns, ad
groups and more with labels. And this is where we can create, as you can see over here, okay? So in this manner, we can select it and
create a new one. So now that you have
created your labels, what we can do now is we can apply these labels
on our campaigns. So for which we can go ahead. Let's say we will go
to the campaign tab. And let's say for
the first campaign, I want to put a label off. Let's say this campaign
is related to sports. I can select this
campaign and then go to labels and
just apply sports. This way, the sports label will be linked to this
particular campaign. If you see now here
we get to see that. Same way, other labels are
put on other campaigns. Now when you download this
data in let's say a CSV file, you can filter by
labels and you can pull out sport specific campaigns
out of the big list. This is how labels really helps to filter out campaigns in a much easier manner when we are handling huge number
of campaigns at OF.
56. Seasonality Adjustment: Hi, ays. Welcome
to this session. In this session, we'll
see how we can use these seasonality
adjustments feature inside the Microsoft
Ads account. So this is a feature is useful when you are in
a seasonal business. So let's say you have specific
months of the year when your business peaks
a lot and there's a lot of demand for your
product and services. In such scenarios, you can
use seasonality adjustments. So let's say urqarur, which
is October, November, December is the season
for your business, and majority of the people buy your products at large
scale during that period. What you can do is you can use this feature go ahead and make some changes
at the back end, which can be wherein
you can push your ads more aggressively during this particular
seasonality season period. So what we can do here is
we can add a multiplier. We can say to
Microsoft algorithm that you want to generate a higher percentage of conversion rate during this particular season
during this month. And after the season is over, it can come back to
this original level. So that is how we can make use
of seasonality adjustment, which can help us to get that extra revenue during the peak seasons. Let's
have a look at this. For this, we can search for
seasonality adjustments. And here, we can create a
seasonality adjustment. We can give it a name, okay. We can give a description of it as well. We can
give a start date. Let's say we want to start
it from first of May, ten to tenth of May. And now you can select either
you can choose the type of campaigns on which you
want to apply this or you can choose specific
campaigns as per your wish. You can also choose the devices on which it will be applied. Then you can set up your
conversion rate adjustment. This is where we give it an
instruction that you are looking for a higher conversion
rate during that season. The same thing can happen in the other way around as well. If there is a particular time of the year when conversions
don't happen that much, you can do a negative
adjustment as well. Let's say during this period, I'm saying that uh, we tend to get more sales, so you're looking for
higher conversion rates and you can give it
a certain target. Let's say your current
conversion rates are 5%, but now during this peak season, you are looking for a
10% conversion rate, so you can apply. So now this becomes a specific seasonality
adjustment we have done on our search, shopping, performance
Max campaigns. During that period, when the conversion rates
should be around 10%, ideally speaking, 5% more than the usual stuff. I
hope this makes sense. This is how we can use
seasonality adjustment to capitalize on our
peak seasons when we can generate more
revenue than usual.
57. Microsoft Store Ads: Hi, guys. Welcome
to this session. In this session, we'll talk
about Microsoft Store ads. These are going to be another
type of ads which you can use for promoting
your mobile app. Let's say you run
a business and you recently got a
mobile app created, and now what you would want is that this app should
be downloaded by your customers and they should be using this app to
do business with you. They can buy your products
and services through the app. Now for that, they need to be aware about
your mobile app. And that is where Microsoft
Store Ads comes into picture, wherein you can advertise
about your mobile app, and now when people see
these ads, they click on it, they will reach the
Microsoft Store, and that is where they can
board and download it from. That is what we can do here
with Microsoft Store Ads. Let's have a look at
it on the platform. So for Microsoft Store Ads, we are going to go to the section the first thing which we need to
do over here is to add and connect a
publisher account. So once you have
your app created, it has to be registered
on the partner Center, which is the division
of Microsoft Store, where you need to
register your app. So once you have the app
registered on the store, then you can add that as a
publisher account over here. So you can add the
publisher account either by searching by app or by
publisher information. You can search for it and
you can link the particular your publisher account in this particular Google in
the Microsoft Apps account. Once the linking is done, then comes the campaign
creation process where we can start creating the
campaign which will run Microsoft Store Apps. Here, we are going to create the campaign where we have to
also link our publisher ID. We have to add our publisher ID and then link the
Microsoft Store, and then we will
be able to create our Microsoft Store
Ads campaign. This is going to be the
process with the help of which we will be
able to run these ads, which will promote
our mobile apps, and we will be able to drive app downloads with it. I
hope this makes sense. You understand the
complete process now. Thank you so much
guys for listening to this and I will see
you in the next weed.
58. Automated Rules: Hi, guys. Welcome
to this session. In today's session, we're
going to talk about automated rules in
Microsoft AL's account. Automated rules is
a feature, guys, with the help of
which we can save our time by automatically making changes to our campaigns based on certain criteria. When these criteria are met, certain actions are taken on our account and which helps to continuously we can
automate and we can make these changes happening at the back end of the account. It really helps to keep a
watch on the account as well, because this is going
to be a completely program based actions
which are being taken. To give you certain
examples of this, there can be different rules
created around budget, around campaigns, ads, keywords. For example, we can create
a rule around campaigns, wherein we can set
a rule that if a campaign spend reaches
a certain amount, then we are going to pause such a campaign because it's going to go beyond our budget. Like that, we can also
create rules around ads, wherein we can pause
certain ads which are not performing to a certain
level and so on and so forth. So let's have a
look at this guys, how we can apply these
rules inside the account. So once we are inside the
Microsoft Ads account, we can come to the
campaigns page, and first, we can select the campaign on which we want to
apply this rule, so we can select in
this specific manner. And then you have this
automate option provided. So let's say I want
to create a rule wherein I want to
change the budget of the campaign or I want
to pause the campaign when the campaign spend
reaches a certain amount. So I can select that rule. And start filling
up the details. So the first is this will be applied to the selected
campaigns which we have chosen, and the action which will be taken will be
pausing the campaigns. So let's put the
conditions, guys. So the condition we are
keeping out here is that the spend reaches
a certain amount. So we can say if
the spend equals, let's say, 5,000, then the
campaign should get paused. So like this, simply, you can create a campaign rule which will keep a check on
the spend of the campaign, and it will pause
the campaign the moment it reaches a
certain threshold. So this becomes one rule, which is at a campaign level. In the same manner, we can do
it at an ads level as well. So you can come to the
ads and you can select your ads and apply an
automated rule on them. Let's say I want to pause certain ads which
are not performing, so I can create a
condition for that also. So it will be applied
to the selected ads, and the action will be
that they will be paused. And the condition is if
let's say the CTR of a certain ad is less than 1%. And also, let's say the clicks of an ad
is less than five, then absolutely
we can understand that it's a low performing ad, and we would not like to
run it in the account, so we can certainly pause it. So when these two conditions meet only then this
action is taken, and for those ads, it will be paused. So this becomes an ads rule
which we have created now. Similarly, we can create certain automated rules
around keywords as well. For keywords, we can
create a rule wherein we would like to increase the bids of certain keywords
which are performing, and we also want to decrease the bids of keywords
which are not performing. In such a scenario,
you can first select the keywords and then go to automate and you can say change current bids when and now, let's say the first, we are looking at increasing the bids, so we can increase the bids
by a certain percentage. And we can also set a
maximum CPC bid limit, the maximum you are willing to pay and you don't want
to go beyond that, so you can put a cap
on that as well. And then the condition
says that I want to increase the bits for keywords whose CTR has been really great. I will say that any CTR which is greater than 1% and also I can say that the ones which has got a
good number of clicks, let's say, anything
greater than ten. When these two conditions
meet for certain keywords, those are my good keywords, and I would like to
increase their bids by 5%. This becomes a keyword
rule for good keywords. In the same manner, we
can create another rule, which is going to be
for the bat keyword. So in that case, I want
to decrease their bids, let's say by 5%, and the minimum I want
to go is still one. The condition for this is that the CTR has been extremely low. So I'm going to say, let's
say it is less than 1%. Also, the clicks
on these keywords, the clicks they have brought
in has been less than five. So these are absolutely
low performing keywords and I don't want to pay
a higher bid on them. I want to decrease
their bids by 5%. So this can be a keyword rule which we have created
for our bad keywords. So now these rules will automatically work
at the back end, and they will continuously
keep a check on your account. And whenever those
conditions are met, those actions are
taken at the back end. In this manner, guys, we can make use of
the automated rules inside our Microsoft
Ads account. I hope this makes sense, and now you understand this feature. Thank you so much, guys, for listening into
this session today. Have a great day, guys.
59. Microsoft Advertising Editor: Hi, guys. Welcome
to this session. In this session,
we'll talk about Microsoft advertising Editor. So this is a specific software created by Microsoft
for advertisers who would like to try out different campaigns and changes which they would like to
do to the live account. And this software helps
to what we do with this software we download our whole account on this
software in the offline mode. So now you get a replica of your live Microsoft Ads account on this
software in offline. And now you can experiment. You can go ahead
and make changes. You can create new campaigns, ad groups ads, keywords,
bits, budgets. You can make changes to
the existing campaigns. And once you make
all those changes, you can now apply them
to the live account. So by following this process, we tend to make sure that
the changes being done are correct and it does not negatively impact the
accounts performance. So you can also transfer
your account data with Google Import directly into the Microsoft
advertising editor. So let me show you how you can come to this
particular software. So for this, you can search for Microsoft
advertising editor. This is the website, guys. Where we can come and we can go ahead and download
it from here. They have given both
the versions are here, which is for Editor for
Windows and editor for Mac, you can download that
as per your system, and then you can
start using this. Once you have this software, you just need to login with your Microsoft ad
email ID password, and it will
automatically sync in the whole account
details into itself. Then you can start
working on the software. Let me show you how
this will look like. So this is the software
guys, which you can see, Microsoft advertising
editor, it looks pretty similar to the Microsoft
Ads account interface. This is the campaigns page where you can see all
the campaigns over here. If you select any
of the campaign, you can see the details of that campaign on the
right hand side, and now you can make changes. You can make changes to it. You can apply different settings which you can change over here. So as per your requirement, things can be changed
at the account level. Same thing if you
now go to ad groups, you will be able to
do the same thing. You can select an ad group, you can remove it in
this particular manner. If you want to add a new
ad group, you can do that. Same thing you can do
with campaigns where we can create new campaigns
from here right away. Then if you come to
keywords as well, you can go ahead and
change a lot of things. You can change the
keyword itself. You can change the
match type of it. You can go ahead and
change the bit of it. A lot of changes
which you can do plus you can add new keywords. You can select the campaign. You can select the ad group in which you want to
add new keywords. Moving forward, you
can also look at ads, you can see the all types
of ads which are there. And then if you want to make changes to these ads,
you can do that. You can remove certain
ads if you want to. You can change their headlines, descriptions, all that can
be changed right here. Once you make all these changes, then you can apply these
changes into the live account. For that, on the top, you can click on post and this option will allow you to go ahead and
post these changes, which we have looked at
into the live account. As you can see, it is now
uploading the changes. This is how we can make use of the Microsoft
advertising editor to do a lot of experiment work and then decide and then
apply them to our lives.
60. Ad Preview & Diagnostic - Practical: Hi, guys. Welcome
to this sessions. In this session, we'll look at a tool on the
Microsoft Ads account, which is going to be ad
Review and diagnosis tool. This tool helps you
do a preview of your live ad on Microsoft
Ads on Bing specifically. So once we start
running our campaigns, sometimes we would like
to see our live ads, where are they
appearing on Microsoft being what positions
they are appearing in. So all that might
come to our mind. So it is a better choice that we go ahead and use this
tool for figuring that out. Rather than doing a live search. Because if we do a live search
and we get to see our ad, we will have wasted that
impression specifically, and that is what Microsoft
does not encourage. That is why they have created
this tool which allows you to get that same
thing done through this internal tool
wherein you can see a preview of your live
ad on the Microsoft pin, and you will get to see
where they are disappearing. If it is not appearing, then it will do a
diagnosis to tell you the reasons behind why it
might not be appearing. Let's have a look at this
tool, how you can use this. Once we are inside the account, we can go to two weeks where
we can see ad preview. Review your ad location in
Microsoft Bing search results. So this is where you
can give a keyword, the prime keyword and it
is going to do a preview. The preview would be
like it is going to show you in the sense of looking at the
microsoft Bink page in this particular manner, it will show up and then we get to see the
information right here. If the ad is appearing, then it will show up and
it will highlight it. If it is not, then it
is going to give you the reasons as well for the
reason it is not appearing. That is how it can preview textdsPlus it can also preview product ads
or shopping ads, which we can see. I
hope this makes sense. I hope you understand now how ad preview and diagnosis
tool can be used as well for previewing live ads
to understand where AR ad is appearing on
the Microsoft Bank page.
61. Import from Google Ads, Import from file, Import Schedule & History: Hi, guys. Welcome
to this session. In this session, we
want to talk about the feature which is
Microsoft Ads Import. So this feature specifically
helps you to import campaigns from other ads platforms into your
Microsoft Ads account. So let's assume that you're
already running metaads or Google Ads before
starting with Microsoft Ads. What you can also do now is with the help
of this feature, import those campaigns from the other platforms into your Microsoft Ad account
and start running. This saves you a lot of time because you don't have to
start a campaign from scratch. You can just import
the ones which are working for you
and import it into your Microsoft Ads
platform and quickly start off with advertising through
this platform as well. Let's have a look at
this, how you can use it. So once you're inside your
Microsoft Ads account, we can go to Import, which is right under Ad studio. And here, you get the
option to import. There are multiple
options which you can see what we
here specifically. So you have import
from Google Ads. If you want to do that,
then we come here and we follow the
process where we can choose a quick
setup and sign into our Google Ads account
and import campaigns from there into
our Microsoft App. In the same manner, if you want, you can import from
Meta ads as well. So you need to sign into your Meta Ads account
business manager account and then allow it, and then from there quickly you can import the campaigns from your meta ads into your
Microsoft Ads platform. In the same manner, it also allows you to import
from Pinterest ads. If you're running Pinterest
ads specifically, you can sign into
your Pinterest Ads account and then you can
choose the account which you have and you can set
up the schedule to import campaigns from there
into your Microsoft Ads plan. This way, we can easily
import campaigns from other ads platforms and start
running them on Microsoft.
62. Experiment Campaign Creation: Hi, guys. Welcome
to this session. In this session,
we'll talk about the Microsoft advertising
Experiments campaigns, which you can create
also on the platform. Experiments are going
to be a type of campaign wherein you can create a copy of the
original campaign, and in this copy
of the campaign, you make some changes. You change all different things which you want to
make changes of, and then you can run this experiment campaign along with the original campaign. You can run that for a
certain period of time, and at the end of it, you
compare both of them. You compare the
original campaign with the experiment campaign
to see the results of it, whether the experiment was
a success or a failure. Here, you can go ahead and
make any changes you want. You can create new ad groups, you can change the keywords, mash types, bids, budgets. Whatever changes you want to do, you can do in the
experiment campaign, and now this runs like another campaign along with your original so that we
can see the difference. So we can understand whether
the changes which we did was positive or worked
out well for us or not. That's the idea of
experiment campaigns. This really helps to
experiment with new features, new landing pages or ad copies. This is a kind of an AB
testing which you do to see and figure
out if there can be newer versions of ads
or landing pages which can work out much better than the current state
of performance. Let's see this guys how you can create this
experiment campaign. So once we are inside
the campaigns page, we can go to specifically
experiments. You can search for
experiments over here. Now from here, you can
create experiments. You can see experiments, you can find it under product
groups as well right here. We can create an experiment. The first thing as
we spoke about it, it's a copy of the
original campaign. So what we have to select is
a original campaign first, and then we can go ahead
and give it a name, experiment then we can give a start date end date
when you want to start this experiment from and
give an end date to it. Then you can also define
the experiment split. This is the budget split. The budget of the
original campaign will be split and you can
decide the percentage, how much percentage
of that budget will you use in this experiment. You can keep it as a 50, 50% budget split and
you can save that. You can see now this is what is becoming a copy of the original
campaign which we have created now and we can open this Now you can make any changes which you
want to do in this campaign. For that, let's say we want to make some
changes to the ads. You can go to the ads section over here and you
can edit the ad. Here you can make changes to
the headlines, descriptions. In this manner, you can
make changes to the ads. Then if you want to make
changes to the keywords, you can come to the
keyword section and you can add
some more keywords, if you want to add
some keywords to it. Also, let's say we want to change you can add some
extensions if you want to et's say we want to create some new callout,
sex extensions, You can see we have
made three types of changes in this experiment
campaign right now, we changed the ads, we
added some keywords, we added some
extensions as well, and now we let the campaign run. Once the campaign runs and for a certain period
which we have decided for, then comes the
decision making stage where you can come to
apply Experiment two, and now this gives
you two options. So the first option is that whatever changes you have done, those can be applied to the original campaign itself if the campaign was successful. If the campaign turns
out to be successful, then you have two things
which you can do apply those changes to the
original campaign or start a new campaign
with those new changes. If the experiment
was not a success, then we can just end
the campaign now. So these are the two
outcomes which you can decide upon at the end
of the experiment. I hope this makes sense. You understand now how experiment campaigns are
going to run for us, and this really helps
to come up with new types of ads, keywords, landing pages, which by
through this experiment, we understand are working
better than our original ones. I hope this makes
sense. Thank you so much guys for
listening to this, and I will see you
in the next video.
63. Billing Summary, Transactions, Payment Methods, Insertion Orders, Billing Settings - Practical: Hi, guys. Welcome
to this session. In this session, we'll
see how does the Microsoft Ads billing
works on the platform. So once we are on the platform, we can go to the billing
section on the far left panel. This is where we get to see all the billing related information regarding
the account. The first is we get to see
the balance over here, which is there on the account. Then we can add funds as well. You can see the
daily transactions in terms of what kind of clicks, impressions you are
getting and how much Microsoft is
charging you for that. You can see in the
transaction history. Apart from this, if you want
to add any payment methods, you can do it here where we can add other multiple
payment methods. Also, if you want to apply any promotional
offers or coupons, that also you can do in
the billing section. So if you have any particular
promotional coupons, then we can come to the payment methods and we can view promotional
offers over here. We can add a promotional code over here. All that is possible. Sometimes Microsoft runs
some marketing events where they provide some
promotional codes, which you can add over here and get free credits
to run your ads, specifically for
advertising purposes. So we can use that over here. Apart from that, we get to
see the insertion order, in the sense, the
specific reports of your payments which you have
made on a monthly basis. Billing settings will show all the billing
related information. Like your current
payment method. You can also do auto recharge. If you want to switch that
on, you can do that as well. You can also provide
a contact details of the person who takes
care of billing, so we can have that email
address added over here. Lastly, you get to see the
coupon code which we talked about where you can add
any promotional codes, which gives you free credits
for advertising purposes. I hope this makes sense.
You understand now how billing happens on the
Microsoft Ads platform.
64. Manage clients as an agency on Microsoft Advertising: Hi, guys. Welcome
to this session. In this session, we want to talk about the agency management or agency feature which you can use with
Microsoft Ads accounts. So managing clients. So what happening
over here is you can also create open
an agency account, which basically
can help you into managing Microsoft Ads
accounts for your clients. Imagine you want
to open an agency a digital ad agency
where you would like to manage your accounts, your Microsoft Ads
accounts for your clients, then we can open a Microsoft
Ads manager account. This works like a dashboard
or an umbrella account under which all the Microsoft
Ads accounts can be linked. Now you just log into your agency account
and you will get access to all the Microsoft
Ads accounts of your clients. This is what happens mostly in digital ad agencies
across the globe. Everybody opens an agency
account and from here, they are easily able
to manage and access multiple Microsoft Ads accounts in a much more organized manner. So let's have a look at this, how we can use this on
the platform as well. Once you're on the platform,
you can easily switch over to the manager account
by going on the top, as you can see,
this is our Google This is our Microsoft Ads
account, which we can see. But now, let's say I want to
go to my manager account, so I can click on the
main name over here. Which will transform the
account into a manager account. Now you can see this is our manager account and under which there are two
Microsoft Dance accounts. So let's have a look at this. You can go to, let's say, all accounts overview,
your account summary. This is one level up your
Microsoft Dance account. This is where you can see
the two accounts over here. If you want to
access any of them, you can just click
on them and go inside the Microsoft
Dance account. This is your manager account interface which
you're looking at. Now with this, you
can do two things. One is, let's say you get a new client on
board into a agency, now you need to manage their
Microsoft Ads account. So there can be two scenarios. One scenario is that they already have Microsoft
Ads account. So all you need to do is link that account with
your manager account. So for doing that,
we can go to Link to accounts which says linked
to an existing account, so the client already has
a Microsoft Ax account, so they can provide the eight digit
alphanumeric code for it. Okay, so we account number which we can give and we can send a linking request
to that account and the client can
accept that request. This is one way. One scenario. Second scenario can be that
the client you onboard it does not have a
Microsoft Ads account yet. In such a case, you can help
your client create one. You can create a
new Microsoft Ads account by filling
in all the details like account details, willing business information, tax information,
payment information. All of that we fill, we follow the whole process
here and we create a new brand new Microsoft Ads account for the client
and we start magic. So this is how a manager account gets used or a platform is
used over here globally to manage multiple
Microsoft tax accounts from one single dashboard. I hope this makes sense. You
understand the purpose of agency management manager
account which we use here for effectively managing multiple Microsoft tax accounts.
65. Microsoft Ads Resources : Hi, guys. Welcome to this sessions.
In this session, we want to discuss about the different Microsoft
Ads resources which you can certainly
take help from. Microsoft has created a lot of online resources related to
their advertising platform, which we can keep with ourselves accessible all the time whenever we are managing
the Microsoft Ads account. So let's have a look at this. So the first resource which is super important and useful to refer to all the time is going to be the Microsoft
Ads Health Center. Microsoft Help Center is the
platform where they have documented every
single thing about the features of the
Microsoft ADS platform. You will find articles, videos, step by step
instructions given for every single feature of the
Microsoft Ads platform. This resource gets updated
on a regular basis, so you can absolutely
go ahead and trust this particular resource
and refer to it whenever you are managing
the Microsoft ads accounts. The second one which you
can also refer to is going to be the Microsoft
advertising network policies, where you get to see all
the different policies based on which our
ads actually run. It's important to
know about this as well because it allows
you to know about the fact that what
are being what are the things which
are allowed to be advertised on Microsoft
Ads and what isn't. You will get policies and
guidelines over here, which you can absolutely
go through and understand the scope of advertising you
have with Microsoft Ads. It's another very good
resource to go through and understand the
scope of our work. The third resource which
you can certainly refer to is going to be the
Microsoft Ads blog. They also write
blogs about what are the new updates happening on
the Microsoft Ads platform? What new features are coming up, what old file features
are going away. All that update is
given in their blog. This is where you
will get to see all the latest blogs
about Microsoft Ads, which you can then
absolutely go ahead and read about and understand the latest
updates on this platform. And the last one is going
to be Search Engine Land, which you can also refer to. It's an independent website where they post a
lot of updates about the latest things
happening in the world of ads, advertising, PPC, SEO. So here you will also see
specifically Microsoft Ads. If you go to PPC and
you can go to all PPC, Or we can say paid search. Here, you can see if we
have Microsoft as well. So you can get a lot of
information about Microsoft Ads. What is happening with
respect to PPC and latest updates will be posted over here which you
can read through. These are four main
resources which you can always refer to understand what's happening
on the platform, to refer to it whenever you are managing any Microsoft
Ads accounts.
66. Microsoft Ads Certification : Hi, guys. Welcome
to the sessions. In this session, we'll talk
about the Microsoft and certification which you can do online from their
official website. Microsoft has also done provided with their
certifications where you can go to their official website and you can take their
online certification. So let's have a look at this. Once you search for Microsoft
advertising certification, you'll come across
the learning lab, Microsoft Advertising. So this is their
official website from where you can do
the certification. So now here, specifically, they have different types of certifications
which you can do. So ideally, if you complete
search, display, retail, and retail media,
as you see here, this will give you the badge. This will give you the
badge specifically of the Microsoft Advertising
certified expert. These four together produces this particular
certificate which is of Microsoft advertising
certified expert. So this you can do. These certifications are
going to online completely. They also have another one
which is Commerce badge, where you can just do the
retail and retail media and that will give you Microsoft
adtising Commerce Badge. That you can also earn.
These certifications are going to be multiple choice
questions where there is a passing percentage of 75% and these certifications will
be valid for for one year. You can take the certification
and then use these in your business and you can put it up on your
website as well, on your profile as well, on your professional
resume CV as well. This is really helpful in terms of understanding
the platform and also helps you in getting more lines and
generating more revenue. I hope this makes
sense. I hope you understand now how you can also do a Microsoft Ad certification from their official website. Thank you so much guys
for listening to this, and I will see you
in the next video.
67. Thank You For Taking This Class!: Hi, guys. I wanted to congratulate you for coming
to the end of this class. Thank you so much for
taking this class. I hope this was useful. We able to learn
the strategies and implement it in your
business going forward. I look forward to seeing
you soon in a new class, guys. Thank you, guys.