Mastering E-A-T for Successful Blogging

1. Welcome to the Course : Hello and welcome to mastering IE AAT for successful blogging. I am thrilled to be your instructor for this course and share my knowledge and expertise with you as a full-time blogger with three blogs, I understand what it takes to create a profitable blog and achieve financial freedom. Before becoming a blogger, I actually worked as a marketing executive and gain invaluable experience that I now apply to my blog and courier. In this course, I will share my strategies and techniques for mastering EBIT, which stands for expertise, authority, and trustworthiness. These three elements are critical for building a successful blog that attracts a loyal audience and ads revenue. Now, I love teaching others how to create successful blogs, and I am confident that this course will provide you with the knowledge and skills you need to take your blog to the next level, whether you are a beginner or unexperienced blogger, this course will help you master EAD and achieve your blogging goals. Thank you so much for choosing this course and I look forward to helping you succeed and you're blogging journey. 2. Module 1: Introduction to EAT: Welcome to Module one, Introduction to IE AAT. Now in this module, we will dive into the world of IE AAT, and it's important for successful blogging. We will start by defining EIT and it's three core components, expertise, authoritative, and trustworthiness. And by the end of this module, you will have a clear understanding of what each of these elements means and how they relate to creating a successful blog that attracts a loyal audience. So let's get started. By the end of this module, you will have a solid foundation in AAT and be well on your way to mastering this essential concept for successful blogging. 3. What is EAT and why is it so important in Blogging?: Understanding IE, AAT is essential to creating a successful blog that attracts a loyal audience and earns revenue. So let's break down what it means and why it is so important in blogging. Well, AAT stands for expertise, authoritative, and trustworthiness. Expertise refers to your knowledge and skills in your blogs niche. Authority deafness is about establishing yourself as an authority in your field. And trustworthiness involves building trust with your readers through transparency, honesty, and high-quality content. Now, why is it so important in blogging? Well, think about it this way. If you're looking for information on a particular topic and you come across to blog posts. One from a well-known expert in the field, and another one from an unknown Blogger. Which posts are you more likely going to trust and read? While most likely you will choose the post from the experts because they have established themselves as an authority in their field and you trust their expertise. In the same way, IE AAT is crucial for building trust with your readers and establishing yourself as an authority in your niche. By demonstrating your expertise, your authority, your trustworthiness. You will attract loyal audience that will look to you for reliable information and recommendations. To sum things up, IE AAT is all about establishing yourself as a credible source of information in your niche. And it is essential for creating a successful blog that attracts a loyal audience. And by focusing on your expertise, your authoritative news and trustworthiness, you can actually build a blog that readers will trust and returned to time and time again. 4. Does EAT have an influence on SEO?: Many bloggers wonder if IE AAT has an influence on SEO, search engine optimization? And the simple answer is yes, IE AAT can have a significant impact on your blogs, search engine rankings. Google's algorithm takes into account various factors when determining our websites ranking. And AAT is one of them. The search engine aims to provide the most relevant and trustworthy content to its users. And IE AAT helps Google to identify such content. Let's take an example. Suppose you are searching for a recipe for chocolate cake. You will most likely click on the recipe from a website that is established and trusted in the food niche, such as BBC good food or our recipes. This is because you know that these websites have a reputation for providing accurate and reliable recipes, which is why they rank higher in the search results. In contrast, a new food blog with little to no reputation may not rank as high even if the content is excellent. This is because Google's algorithm does not yet considered a blog as an authoritative source of information. So by improving your blogs, IE AAT, you are more likely to rank higher in search engine results pages, attract more traffic and grow your audience and income. 5. What is YMYL and what does it have to do with E-A-T: In the world of online content creation, there is a term called y m, y l, and it stands for your money or your life. And this, this term was actually coined by Google, and it refers to content that has a direct impact on a person's health, happiness, safety, or financial well-being. Examples of why am YL content include medical advice, financial advice, legal information, and news articles that can influence of public opinion on important issues. Given the sensitive nature of why I'm YL content, it is crucial that it is created and presented in a way that is trustworthy, authoritative, and credible. Let's take an example to understand this better. Say you are searching for medical advice on the Internet and you come across two websites. One from a reputable medical organization, like for instance, the NHS that has well-cited sources and a team of medical professionals writing the content. And then another one from an anonymous blogger who claims to be a medical expert without any credible sources to back up their claims. Now, which website are you more likely to trust? The first one, of course, this is because of first website has demonstrated IE AAT by showcasing their expertise, their authority, deafness, and trustworthiness, which makes them a reliable source of Why am YL content. In short, if you have a y m, y, L block, it needs to be created. All your content needs to be created with IE AAT in mind to ensure that it is trustworthy, authoritative, and credible. If you are creating, Why am I l content? Make sure to showcase your expertise. Link to authoritative sources, demonstrate your trustworthiness to your audience. This will not only help you rank higher in the search results, but also help you establish as a reliable source of information in your niche. 6. Module 2: Expertise: Welcome to Module Two, expertise. In this module we will focus on one of the three key elements of AAT, which is expertise. Expertise refers to the knowledge and skills that a blogger has in that particular niche. When it comes to creating high-quality content, expertise is crucial because expertise ensures that the information being presented is accurate and helpful to the audience. Throughout this module, we will explore what expertise means in the context of IE AAT, and how to demonstrate expertise in your blog. By the end of this module, we will have a clear understanding of how expertise plays a critical role in creating a successful blog that stands out in your niche. 7. What is expertise and how do you demonstrate it in your blog: Expertise refers to having a high level of knowledge or skill in a particular subject or field. In the context of blogging, expertise is very important because it is really what sets you apart as a trustworthy source of information for your readers. To demonstrate your expertise on your blog. There are several things that you can do. First, it is essential to research your topic thoroughly and provide credible sources to backup your claims. This will show your readers that you have put in the time and effort to become knowledgeable about your subject matter. You can also showcase your expertise by providing in-depth and insightful analysis on your blog topics. E.g. if you are writing about the latest social media trends, you could actually provide an in-depth analysis of the data that you found and share your own unique perspective on what this data might mean for businesses or individuals. Another way to demonstrate expertise is by providing helpful tips or advice based on your experience. For instance, if you are a chef and you run a food blog, you could share your tips for creating a perfect cake or how to cook a particular dish in a way that sets it apart from others. This would show your readers that you have a very deep understanding of cooking and that you are an expert in your field. Ultimately, demonstrating expertise and your blog comes down to providing high-quality content that shows that you are knowledgeable, experienced, and passionate about your subject matter. When you do this consistently, you will build trust and credibility with your readers. And they will be more likely to see you as a reliable source of information in your niche. 8. Tips for showcasing your expertise to your readers: As you might have guessed, it is actually really, really important to showcase your expertise to your readers. It helps build trust and credibility, and this is essential for attracting and retaining that loyal audience. Here are some tips for showcasing your expertise in a way that is easy for your readers to understand. One, provide valuable content. One of the best ways to showcase your expertise is by providing valuable content to your readers. Write about what your readers might be looking for, not about what you want to write about. Your readers should be able to gain something useful from your blog post. An insight advice by providing value, you establish yourself as an expert in your field. Number two, linked to authoritative websites by linking two websites. But a lot of authority thing, for instance, government websites or websites and blogs that are considered to be taught leader than your niche, you can actually increase the perceived expertise as it shows that you have done research on the topic. Number three, use a personal anecdotes. Personal anecdote, or a great way to show your personal expertise by sharing your personal experiences. How you overcame certain challenges, how you did certain stuff. You can actually provide your readers with valuable insights and practical tips. Number four, share your credentials. If you have any relevant credentials such as a degree or a certification, makes sure to highlight this. This can help establish your authority in your field and demonstrate your expertise theory it is. Number five. Ultimately, use case studies depending on what you're writing about. Case studies can be a great way to showcase your expertise in action by sharing real-life examples of how you help the client or how you solve the problem. You can demonstrate your expertise and provide a valuable insights to your readers. 9. Module 3: Authoritativeness: Welcome to Module number three, uh, towards liveness. In this module, we will explore the critical concept of authority stiffness in successful blogging. We will begin by defining authority stiffness and discussing why it is so essential for bloggers to establish themselves as an authoritative source in their niche. From that, we will dive into strategies for establishing authority in your niche, including how to create high-quality content that showcases your expertise and how to use social media to build your brand and reputation online. We will also discuss the importance of building relationships with other authoritative bloggers and your niche, as well as some practical tips for networking and collaborating with other bloggers to expand your reach and build your authority. By the end of this module, you will have a solid understanding of what it takes to establish authority in your niche and built a reputation as an authoritative blogger. So let's get started and take your blogging game to the next level. 10. What is authoritativeness and why is it important in blogging?: Authority stiffness is an important concept in successful blogging that refers to the perception of your knowledge, experience, and trustworthiness on a particular topic or subject. So in other words, if you are considered an authority on a subject, people are more likely to trust what you have to say and follow your advice. Being an authority in your niche is important for several reasons. First of all, it helps you establish your credibility and builds trust with your readers. When readers trust you, they are more likely to engage with your content shared with others and return to your blog for more. Second, being an authority in your niche can also help you stand out from the competition. With so many blogs out there having unique perspective or in-depth knowledge, a particular topic can set you apart and helps you gain a loyal following. E.g. if you run a food blog, being an authority on a specific cuisine or cooking technique could actually help you attract a dedicated audience of food lovers who appreciate your expertise. Similarly, if you were to travel blog being an authority on a particular destination, it can help you build a loyal following of travelers who trust your recommendations and advice. Now to establish authoritative in your niche, it is important to consistently create high-quality, informative content, showcases your knowledge and expertise. You can also network with other bloggers and your niche, participate in online communities, and guest post on other blogs to expand your reach and build your reputation. So in summary, being an authority in your niche is crucial for building that trust with your readers and for standing out in a very crowded blogging market. And buy consistently creating high-quality content and networking with others and your niche. You can establish yourself as a go-to source of information and thus attract a loyal following of readers. 11. How to establish authority in your niche: So establishing authority in your niche is, as you might have guessed, a critical component of a creating a successful blog. And when you are an authority in your niche, readers will actually see you as a go-to source for information and advice, which will then help you build a loyal following and establish your blog as a reputable source of content, which will then mean that you rank higher in the Google search results. So how do you establish authority in your niche? Here are some very simple steps or tips that you can follow. First of all, define your niche. Honestly, I don't know how many times I've told people to please, please, please niche down. You can, you can have a very broad blog that talks about travel and skincare and being a mom and product for your pet and whatever naught, which is okay, but it won't really be very successful if you're starting out now. Because you really need to niche down to establish that authority. You will not be an authority on and travel and skincare and pet products and being a mom. Try and find something that really interests you and I'm niche down and then build your authority in that niche number to be knowledgeable. Once you have to find that niche, makes sure that you are knowledgeable about it. This means that you need to choose something that you're passionate about, maybe something that you already have knowledge over. This means that you need to do research. So you need to stay up to date with the latest trends and that you do, that you need to understand the terminology that is used in that niche. Number three, share your knowledge. Share your knowledge with your readers. You do this by creating high-quality, informative content that adds a lot of value to their lives. You could do this by writing blog posts, by answering questions, by making videos on YouTube and an embedding those videos in your content. By sharing your content in dedicated social media groups, etc. Number for network with others in your niche. Networking with other bloggers and influencers is incredibly important because it means that you can collaborate on projects that you can post guest posts on each other's blog, which will give you a link back, which is link juice, which means that you rank higher. Share each other's content and help establish each other's authority. Obviously, if you are a travel blogger and you want to build your authority, don't go and collaborate with someone who is a skincare blogger. Try and stay within your niche. There are lots and lots and lots of Facebook groups out there for bloggers where you can put out a post about collaboration. And I'm sure that lots and lots of bloggers will reply. Number five, last one, engage with your readers. If people ask a question, please answer. You can also engage with people who are not your readers and send them to one of your blog posts, for instance, have a look on Quora if there are questions that can be answered with one of your blog posts, and if one of your blog burst holds the answer, just posted, there aren't. Provides the person on Quora with a great answer. And then link to your blog post if they want to dig deeper, I want to have more information. Remember, establishing authority in your niche takes a lot of time and effort. It's not something that you're going to do today and that's gonna be done tomorrow. This will take months. But honestly, establishing yourself as an authority in your niche has never been so easy just because of all the great tools that are out there, including link building and blogging and collaborations and social media, et cetera. So make sure to build authority and to make content high-quality content that resonates with your readers. 12. Module 4: Trustworthiness: Welcome to module four, trustworthiness. In this module, we will explore the crucial role that trustworthiness place in a successful blogging. Trust is the foundation of any relationship. And the same is true for the relationship between you as a blogger. And you'll read this when your readers trustee, they are more likely to engage with your content, share it with others, become loyal followers, and click through on your blog posts and buy through your affiliate links. More money for you. So how do you build trust with your readers? Well, the answer is through transparency and honesty. In this module, we will discuss the importance of being transparent with your readers about who you are, what you stand for, about how you operate your blog. And we will also explore how to be honest in your content by providing accurate information, by citing sources, and by avoiding clickbait and sensationalism. Furthermore, we will also go over some of the best practices for creating trustworthy content that your readers can rely on. This includes tips for fast, for fact-checking, Avoiding Bias, and maintaining editorial independence. By the end of this module, you will have a clear understanding of the role that trustworthiness place in successful blogging and the strategies that you can use to build trust with your readers. So let's get started. 13. Understanding the role of trustworthiness in blogging: Trustworthiness is an essential element in successful blogging because it helps you establish credibility with your readers. When your reader stretchy, they are more likely to return to your blog, recommended to others, engage with your content and like I said before, by through your affiliate links. So what makes your blog trustworthy? There are a few key things to keep in mind. Firstly, it is important to be transparent and honest with ureters. This means that you are being upfront with who you are, your values, your motivations for blogging. If you are promoting a product or a service for exit, e.g. be clear about your affiliation and why you are recommending it. Another important aspect of trustworthiness is accuracy. It is crucial to fact check your content and do provide sources to backup your claims. So if you're writing about a topic that you know an expert in, consider consulting someone else or doing extensive research to ensure that you're providing accurate information. Finally, it is important to be consistent and reliable with your blogging. This means sticking to a schedule and delivering high-quality content on a regular basis. Your readers should know what to expect from your blog. And you should strive to meet or exceed those expectations with every single post. By focusing on this transparency does accuracy, it is reliability. You can actually build a lot of trust with your readers and create a successful blog that stands the test of time. 14. How to build trust with your readers through transparency and honesty: In this section, we will discuss some easy-to-follow strategies for building trust with your readers. Firstly, be transparent about who you are and what you stand for. Share your story, your mission, what your readers let them get to know, you, let them get to know your values. Because when you're open about who you are, your readers will feel like they know you and they will be much more likely to trust you. You can do this by having an author bio, by having an About Me section on your blog, or just having this little section you're like a mission statement almost on the homepage of your blog. Secondly, please be honest about your content. Don't make false claims or exaggerate the benefits of a product or service. Because honestly, your readers will see through this and will quickly lose trust in you. Instead, focus on providing valuable and accurate information that your readers can trust. So for instance, as an example, someone who has been in the blogosphere for quite awhile. I note sets of hosting companies that offer a lot of money to bloggers to promote them on that block. And I know that those hosting companies have incredibly bad products and services, like very, very bad. And they're very expensive compared to other hosting services. So whenever I see one of those guys about, oh, how to start blogging, or five ways to build a blog in one day. And they are promoting that hosting service. My, my trust for that blogger goes out to zero because I know that instead of reaching out to people, helping them and offering them hosting servers that won't break the bank and good value for money. They'd rather just have like $50 that they get from the hosting company, if that makes sense. So my trust in that blogger is zero. Thirdly, engage with your readers and respond to their comments and questions. Why is this important? Well, it shows your readers that you actually value their input and that you are committed to building a relationship with them. Hence, the trust will grow when you engage with your readers. You're also building a community of like-minded individuals who then trust you and your content. Finally, be transparent about any sponsored content or affiliate links. Let your readers know that you may receive compensation for promoting certain products or services. And this will show them that you valued at trust and that you're committed to being honest and transparent. The fact that this is actually a legal requirements aside, it is just a really good thing to do just to build trust with your readership. So in summary, building trust with your readers is crucial for creating a successful blog. And by being transparent about who you are about your content, by engaging with your readers and by disclosing any sponsored content or affiliate links, you can easily establish trust and build a loyal audience. 15. Best practices for creating trustworthy content: Now, here are some tips on creating trustworthy content. Most of the tips you will already have had in this module, but I just wanted to put everything together in one handy little video. Number one, be transparent. Let you reduce know who you are and what your expertise is. Share your credentials and experience and make it clear why you are qualified to write about your blogs topic. Number two side, reliable sources. Whenever you make a claim, provide evidence to back it up, site authoritative sources such as scientific studies or expert opinions. And avoid using unreliable sources such as unverified blogs or social media posts. Trust me, Google knows that difference. Fact check your content is number three. Make sure that all the information that you provide is accurate and up-to-date. Double-check your facts and statistics and avoid spreading misinformation. Because if your readers see that you are trying to misinformed them, again, the trust goes down. Be honest, don't exaggerate or make false claims just to get clicks or attention. Be honest about what you know, about what you don't know, and admit when you've made mistakes. And number five, lastly, write clearly and concisely. Use plain language and avoid jargon or technical terms that your readers may not understand. Ribonucleic concise manner that is easy for your readers to understand and to follow. One of the ways that I like to do this is by using Hemingway and by using the Flesch score. Basically having white is a really great tool that lets you know which sentences are maybe a bit jargony or maybe a bit long or hard to read. And then you can easily just change and date of the sentence and make it easier to read. 16. Module 5: Applying EAT to Your Blog: Welcome to Module five, applying AAT to your blog. In this module, we will focus on practical ways to apply IE AAT principles to your blog. We will start by showing you how to audit your blog for IE AAT compliance. Which means that we're going to assess how your blog currently meets standards. Once you have a clear idea of where your block stamps, we will PSAT tips for optimizing your content to meet those standards. We will also show you how to create high-quality, authoritative content that demonstrates your expertise and builds trust with your readers. Ie AAT is not just about the content you create. It's also about how you promote your blog and build credibility and authority on line. And that is why we will cover strategies for promoting your blog and building your brand to establish yourself as a trusted source of information in your niche. By the end of this module, you will have a clear understanding of how to apply IE AAT principles to your blog and create a trustworthy, authoritative online presence that attracts a loyal readership. So let's dive in. 17. What about E-E-A-T?: Some smart cookies on or you might have noticed that I'm mostly talking about IE, AAT, and not the newer, more flashy EPEAT. The extra E and E stands for experience, because Google would like you to have first-hand experience in the topic we're discussing. I've, I've basically told you this throughout the course. This firsthand experience is particularly important for why am YL websites which provides advice or information that can impact a person's financial or physical well-being. Now, I personally have always considered experience to be part of both expertise and trustworthiness, which is why I have included it as such in the course. Because after all, if you're writing a review about a restaurant, but you've never eaten at that restaurant. Your readers are unlikely to trust your opinion and you will not be able to show your expertise when it comes to eating at this restaurant. So like I said to me, experience is a combination of expertise and trustworthiness. So how do we showcase experience? Well, by writing from a very personal standpoint, you can show readers that you have first-hand experience and knowledge about the topic that you're discussing. Obviously. Again, experience alone is not enough. You still need the E and the a and the T as well. But if we have firsthand experience with a product or service, don't be shy to write from a personal perspective. 18. Evaluating EAT - Content: If you want to audit your blog for EIT compliance, a very first thing you're gonna do is check your content. And you should take a look at your blocks competent, and assess whether it demonstrates your expertise and authority in that niche. Now, why is this important? Well, the last few major Google algorithm updates were all focused on IE AAT. I think the most shocking one, the one that sent an earthquake through online land of blogs and websites was the Google product review update. Basically what happened was Google notice that a lot of websites and blogs were pushing, like literally pushing high ticket items through quite salesy false reviews. And then they were making a lot of money through affiliate links. Now, these websites to have obviously a very positive reviews of those high ticket items. And they were slacking off low ticket items because they were trying to get more affiliate money by selling the high ticket item, e.g. if it was a review but phones, they were going to big up the Apple iPhone while slugging off a cheaper phone in order for people to choose the Apple iPhone, which would earn them a lot more affiliate money. And Google notice this. I mean, I, as a consumer noticed it. And basically it doesn't serve the audience because you are basically kinda lying. Just to add more money if that makes sense. And so Google pushed through an update for product reviews. That would mean that you'd have to show that you are an expert, that you had firsthand experience with a certain products in order for you to rank quite high. So yeah, that is how expertise and authority became a really, really important and why a lot of blogs are now writing. Like if you feel it when you read it and writing from first-hand experience. And this is to show expertise and authority in that niche. That our thing to do when you're checking your content is check if your continent supported by credible sources and if it's accurate, informative, and well-researched, one thing you can do is check whether you've included a do follow links to credible high-authority websites, such as government websites or websites that are well-known within your niche. Now, these do follow outbound links. In SEO world are called authority links because you are linking to do font. I'll link to a very authoritative websites that shows that you have researched your content. And those links from your content to a higher authority website also help build your authority. If that makes sense, I would include a minimum of two Authority links in every single blog post. I would try and link to. Government websites are highly, highly informative. Websites. Don't just link to another blog, link to a website of an organization where people can find a lot of information or something that Google will recognize as having a lot of authority in an edge. What I would do is I would go to five average performing blogs on your website, write them down as well. And I would include two maximum five authority links in every single article. And I will check whether or not there is something that you could do to make sure that you show your expertise and authority, to show that you really researched that blog post. Like I said, write them down and then in one month, just have a look whether or not you gained keywords or if you gained any traffic. 19. Evaluating EAT - Website: You will also want to evaluate your website. Have a look at your website, design the structure, the layout, because they all play a vital role in demonstrating IE AAT. Sure that your website is well organized and it's user-friendly, way clear navigation and a professional appearance. I know that a lot of bloggers choose style over substance. I used to be one of them when I first started. I just wanted my blog to look very nice and beautiful and as good as possible. But I kind of forgot that my blog also should load very fast, preferably 100 two-and-a-half seconds. I think I wasn't like 10.5. And my blog did not have a user-friendly interface, so I had to completely redesign on my blog. Oh my God, it literally skyrocketed of my visits. You should also think about whether or not you have included do follow links to your own content. Yes, please make them do follow, don't make them nofollow though, you want the bot to follow those links to your own content, perform a check in Google Search Console whether or not there are any problems with mobile friendliness or indexing. So you can do this by having a look at the indexing reports. It's just unlike you'll start page and ad experience report. You can also go to PageSpeed Insights, page speed insights. This is a Google website that shows you how fast or how slow your website is loading and whether or not it passes cool wet vitals, which by the way, are a ranking factor. 20. Evaluating EAT - Reputation: You will also want to assess your reputation. To build trustworthiness, you need to evaluate your reputation online. Check whether you have any reviews. So bloggers who are selling online products can have reviews, check your reviews, or they're positive or negative. What can you change? Check your social media presence, and check whether or not there are online mentions to ensure that your brand, the brand of your blog, is perceived positively. So you can actually create a Google Alert. So I just googled Google or the huts. I create a Google Alerts and then include your name or the name of your blog. And then whenever your name or the name of your blog is mentioned, you will receive an email. Now as an example, in the travel community, there was a bit of an opera. I was very, very small, but that was a bit of an uproar last year. As a certain well-known travel bloggers were invited to visit Syria in order to promote tourism to Syria. And there was a bit of a backlash where other bloggers started to write blogs, to call out some of these travel bloggers, and to make a push for ethical travel blogging. Another thing to consider is whether or not you are active on social media. If so, have you posted recently? You don't need to post every day. It is best to maintain one or two active profiles where you post content from your blog rather than tan profiles that aren't very active. There has been some talk about social links being ranking signals and not ranking factors but ranking signals. So do keep this in mind. Make sure that people who are following you on the social pages are actually interested in your content. So that if people when they click through, they would actually spend time reading your content so that they would spend a lot of time on your blog instead of just clicking through and then clicking away. 21. Evaluating EAT - Security and Transparency: The next two I'm going to put together, and that is security and transparency. First of all, you need to make sure that your website is secure. Website security is essential for building trustworthiness. So ensure that your website has an SSL certificate and that your content is free from spammy links or malicious software. Also make sure that when you are linking that you're linking to websites with an SSL certificate, your host should normally offer you a free SSL certificates. I'm going to be very honest. If they do not offer you a free SSL certificate, if you have to be like $10, $20 a year, just change your host. Another thing is to be transparent. Transparency is key to building trust with your readers. So make sure that you are open and honest about affiliations, about sponsorships, about advertising. So one thing that you could do is make sure that you have a little disclaimer about affiliate links. This could be in your About Me section, about a blog section, or down in one of the photos of your block. 22. Evaluating EAT - Links: And then last but not least, have you built through right, links. As we all know, link building is an important part of SEO and IE AAT. But you will want to avoid building spammy links by commenting on other blogs and including your links or paying someone on a gig economy websites such as Fiverr to build links for you. You need to make sure that the majestic spam school, Majestic is a website such as moles or such as age reps. They give you a spam score of the backlink profile. So you need to make sure that it's spam scored at the Backlink profile of the website that you are getting links from is low. So that the website that you're getting links from has very, has a very low spam score. The best thing that you can do is actually collaborate with other bloggers to post guest posts or participate in link exchanges. And you need to make sure that these bloggers are people within your own niche. There's no use in new building links from people who are in a completely different niche, or from, from brands or websites that have nothing to do with yours. Make sure you stay within your niche or within the subject of blog that you are building links to. Even the past, you have built links by using people from, I don't know, like Fiverr or by having boats comment on posts, which is a very bad idea. You can always Disavow Links, but unless you know that these links are incredibly spammy or that you have been attacked, Do not to disavow links. Google knows what's good and what's bad and what's u and what's not. You. 23. Strategies for promoting your blog to build credibility and authority: Promoting your blog is a critical aspect of building credibility and authority in the blogging world. One effective strategy is to collaborate with other authoritative bloggers in your niche. Guest posting is a great way to do this. So when your guest post on, on, on our blog, you have the opportunity to showcase your expertise to a new audience and gain exposure for your blog. Another way to promote your blog is through interviews or expert roundups. By participating in these types of collaborative posts, you can build relationships with other authoritative vloggers in your niche and attract new readers to your blog. One website you might want to check out is Hero. Help a Reporter out. So HARQ, Help a Reporter out. Here, publications and newspapers. Big ones like Huffpost or CNN, can ask for expert opinions or quotes. And then these publications will often link back to your website, which makes that this is not only a great way to build your brand and reputation, you will also get a high value backlink. Last but not least, don't forget to take advantage of special niche social media platform. For instance, if you are a book blogger, good reads can be an excellent platform to share your blog and connect with other book lovers and engaging with your followers and other bloggers on these platforms can help you build your authority and credibility in your niche. 24. How to write high-quality content that meets EAT standards: When it comes to creating high-quality content that meets IE AAT standards, that are a few things to keep in mind. First, it is essential to research your topic thoroughly and to use credible sources to backup your claims. This will help you establish your expertise and build trust with your readers and don't forget to link to your sources. Next, make sure that your content is well organized and easy to read. Use headings and subheadings to break up your text and include plenty of whitespace to make your content visually appealing. Also, use a conversational tone and avoid using overly technical language or jargon that your readers might not understand. Obviously, if you have a niche website, There's only really interested, interesting for people within its very specific niche, you can use jargon, but if not, please refrain. It's also crucial to make sure that your content is original and not copied from other sources. Plagiarism can damage your credibility and authority. So always give credit to your sources and avoid using someone else's content without permission. In addition to these tips, there are a few more things to keep in mind when writing high-quality content means IE, AAT standards. First of all, use examples and case studies to illustrate your points and demonstrate your expertise to use images and other visual elements to break up your text and make your content more engaging. Nobody wants to see just a massive wall of text. Three, it makes sure that your content is up-to-date and reflects the latest information and trends in your niche. If you go back to some of the articles I have written before and you rework them, especially articles older than two years. And you rework them, you'll notice that they might suddenly start ranking. Be transparent and honest with your readers. If you make a mistake or need to correct something in your content, be upfront about it, and make the necessary changes. 25. Blog post example : I want to show you what a great blog post looks like, not just from IE AAT perspective, also from an native perspective, but just like a great blog post. And I will take you to a drafts the age ref blog, age reps is a massive player in the SEO community is basically a tool that allows you to research anything from blogs to keywords, to competitors, to upsides, to backlinks, anything SEO related. It is incredibly expensive. So I don't think that not many bloggers are able to outward afford it. But I do recommend even if you're a veteran blogger or two every now and then, just go to their blogs and have a look at what they're doing, whether you're writing about just because their information is so good and so actionable. One of the first things that we're noticing is that Joshua Hardwick, who was the head of content for age reps, has a little author bio. There's obviously build your trustworthiness authoritative nodes and IE, AAT. I mean, if this guy doesn't have authority about what he's talking about, I don't know who has. Another thing that I really, really love about all the plugs in age rafts is that there's never, ever a massive, massive wall of text. They make amazing use of headings and subheadings and images. And all of their images have a purpose. They just don't, they don't just black put images in just for the sake of putting images in. So for instance, this one is to showcase, hey, does this a site explorer and visits backlinks report? And this is the 80,000 links, back links that this person has on their blog or a stress has on their website. Again, here, they use a different little color just to kind of showcase another thing that the Site Explorer can do, showcase your organic competitors. Now, here when we look at the other blogs, at the other part of the blog, does no massive amount of texts here. But Herder is, but it doesn't really matter because age reps is using these numbered lists, which basically means that your, the flow of the article isn't really impacted. Imagine if this had a massive paragraph, it would, it would just look weird, right? Like you would have images, hair, and then just massive paragraphs. So that is why it is better to work with a numbered list here just to make sure that people who are scanning the article don't lose airflow. Let's go down. Another thing you'll notice is that they have side notes here. Now, I love this side notes. They're so smart. They are in just a little bit of a lighter gray to not draw your eye to it. They're a little bit smaller as well in a less heavy, heavy font. And they're just useful for people who are, who are reading this article into the flag very deeply, did it? It's not for scammer ever skip for skimmer, sorry. It's all for people who are skimming the articles. We prefer people who are actually reading it. But because it's a lighter gray and unless every font, it's not really subtracting from the actual flow of the article. Again, like we've seen so many internal links to the content explorer and through like the Site Explorer and other blogs of age rafts. Then here is the one of their first authority lengths. So they're mentioning the IRS 2022, state of link, state of link building reports. And they basically linked to that state of link building report via it do follow. Backlink. Explorer is an internal link and I'm here to have linked to some YouTube videos. And I guess they are the YouTube videos of a trust themselves. And this is a blog post hosted on their own blog, Gan hair. Some authority links to help or report or out. I'm MC rack. There we go. Side explore internal link, further reading. I love these as well. If you're like, okay, I get what it's about. What is hot, what is HARQ? And then you can click here to do some further reading. I think it's just like a really great way to build a, an article. Just because everything has its place. Everything is there to explain something. And they use lots and lots and lots of examples. And examples are also a great way to build not only your expertise but also your experience. There we go. Way back machine, pitch box, bus stream. They are all authority links. And then if you go all the way down, we again have a little author box for Joshua Hardwick and, um, some final thoughts. Yeah, I think this is a really great article. I don't really like. I don't really know how it would work for me to build my articles this way because I'm obviously in the travel niche. But I do sometimes dry, especially when I'm writing about certain things like, for instance, visiting the Eiffel Tower. You could do something like this because you can use lists and bullet points and images, etc. But obviously if you're writing about the top ten hotels in, let's say London, it's a bit harder. 26. Course Conclusion: Congratulations, you have just completed the mastering EAD for successful blogging course, and you are now equipped with the tools and knowledge you need to create successful and sustainable blogs. Throughout this course, we've covered a lot of ground from understanding the meaning of e a, t, and its importance in blogging through defining expertise, authority, deafness, and trustworthiness. Now, you can create content with IE AAT in mind and analyze your own websites to make sure it doesn't align with guidelines. 27. Class Project : Your class project for this course is to create a plan of action for the next 30 days to increase the EAC of your blog. And here are some steps that you can follow. Step number one is to assess your blog, to identify areas where you can improve that expertise, authoritative, and trustworthiness of your content. You can use the tools and techniques that are covered in this course to identify strengths and weaknesses. Step number two is to define clear and specific goals that you want to achieve within the next 30 days. Your goals should be related to improving IE AAT in your blog and can be anything from improving your loading speed to including authority links in all of your posts. If you take good care of EAC and SEO, visitors will honestly come automatically. Step number three is to develop strategies based on your audit and your goals. So based on step one and step two, consider collaborating with other automata bloggers, creating high-quality content, promoting your blog on special platforms, and building your online presence. Now what I want you to do is I want you to upload these goals and strategies into the class project. Not only will these serve as an inspiration for other students, it will also help you keep accountable to put strategies in place. Then after 30 days, you're going to evaluate your progress towards achieving those goals. So you're going to analyze the impact of the strategies implemented and identify areas where you need to continue to improve. And then step five is to reflect on the progress and the lessons that you've learned from this experience. I wanted to plan ahead and set new goals to continue to improve the EAC of your blog. And I also want you to come back to your goals in the class project and share your reflections. What worked, what didn't work, what was easy, what was hard. And that way, not only can you can you reflect easier reflect on the goals and the strategies that you've put up. But you can also help other students.