Mastering Color Grading with the business side of filmmaking | Tom Heiry | Skillshare
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Mastering Color Grading with the business side of filmmaking

teacher avatar Tom Heiry, Filmmaker

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      01 Introduction

      0:22

    • 2.

      02 Davinci Resolve Overview

      3:15

    • 3.

      03 Analyse the footage for color grading

      4:44

    • 4.

      04 Nodes + Color Correction

      4:38

    • 5.

      05 Nodes + Color Grading P02

      2:54

    • 6.

      06 Commercial Look

      7:51

    • 7.

      07 Film Look

      3:27

    • 8.

      08 Film Look P02

      5:45

    • 9.

      08 Power Grade and Luts

      3:33

    • 10.

      01 Business as Problem Solving

      5:23

    • 11.

      02 Setting Yourself Apart

      8:02

    • 12.

      03 Defining Your Target Audience

      1:11

    • 13.

      04 Company Profile

      1:33

    • 14.

      05 Maintaining Relevance in Filmmaking

      3:49

    • 15.

      06 Email Marketing Fundamentals (Automation)

      22:35

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About This Class

About This Class:

"From Zero to Hero" is your ticket to mastering color grading and the business side of filmmaking. This course takes you on a journey from the basics to pro-level skills. Explore DaVinci Resolve, learn to analyze footage, master node trees, create commercial looks, and dive into the secrets of color grading. This isn't just a tutorial; it's a pathway to elevate your filmmaking game. Get ready to unlock your creative potential and become a hero in the world of cinematic storytelling!

What You Will Learn:

This class equips you with the skills to become a skilled color grader and filmmaker. From mastering DaVinci Resolve to analyzing footage and creating commercial looks, you'll delve into the essentials of color correction and grading. Explore the art of crafting various film looks, understand the significance of shadows, and cap it off by creating power grades and Look-Up Tables (LUTs). By the end, you'll not only have technical expertise but also a solid grasp of the business side of filmmaking, making you a well-rounded professional in the cinematic world.

Why Take This Class:

Take this class for a unique blend of technical mastery and industry insights. Whether you're a beginner or aiming to enhance your filmmaking skills, "From Zero to Hero" provides a structured path to becoming a proficient color grader and filmmaker. Gain expertise in DaVinci Resolve, color grading, and valuable business insights. This course ensures you develop both technical skills and a well-rounded understanding of cinematic storytelling, making it the perfect journey to unleash your creative potential in the filmmaking world.

Who Is This Class For:

This class is perfect for beginners passionate about filmmaking and aspiring filmmakers looking to enhance their skills. Whether you're a content creator, videographer, or film enthusiast, "From Zero to Hero" offers a comprehensive and structured approach to mastering color grading and the business of filmmaking. Join if you're ready to unlock your creative potential and make your mark in cinematic storytelling.

What you'll need:

  • A laptop or other suitable workstation, along with Davinci Resolve
  • Practice files are provided in the PDF

Meet Your Teacher

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Tom Heiry

Filmmaker

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Level: All Levels

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Transcripts

1. 01 Introduction: Hey guys, Istmian. Thank you so much for picking up this course. This course is all designed to help you create in your own unique way. We cover not just the ins and the hearts of caligrating. Also to give you a peek into the business side of filmmaking. That's why we call it 0-0 It's a joint designed to make you a pro from the basis of caligrating to understand the business side of filmmaking. 2. 02 Davinci Resolve Overview: All right, this course is not designed for beginners. However, I'm going to show you a couple of things in the vines also that you'll be able to learn quick and follow along. The Vin is quite different from other software like Premier Pro Alpha and Cut here, we use the notes. If you all done out, you're going to create a multiple nodes. If you move this one right here and then you all shift S, you're going to create it before. If you want to add something onto that, it's up to you. And then we have a media pull have a media pool, we have our footage and all that. We're going to bring that down. So this is our clip. If you want to see, let's say you've done with this one and you want to move to the next clip, you're just going to click right here. And then you're going to change the clip. Down here we have a color, well, let me just show you something quick. If we have to bring our shadows and we're going to bring down light and then we're going to add some contrast into that. And then we're also going to add some saturation. This is where we're going to go if you want to preview before and after, there's two ways that I'm going to show, right? So if you click on this magic button, you have the before and after. Before and after. And there's another way, if you control, there you go. If you want to reset the nodes, you're going to click, click, reset. You want to remove all the notes. You're just going to click down here. And then you're going to remove all the note. All right, here you have the curves and, and situations. You have the color per, this is an amazing feature, just crap. You're going to create some cool colors. We're going to bring that down. Then you have the qualifier. This is the qualifier. Let's say you want to select the specific skin tone and you're going to try to fix that up so you can only stay the skin tone and all that. We're going to re, if you click right chair, you're going to reset the whole thing. Then you have the mask. If you go to create, let's create a mask around here. There you go. To preview that, you need to click this part, right chair, the eye light here. You can actually move and see it goes. You can click it to remove it. Also, you can also go here. And just to bring that out then if you're on a track, let's say you have your mask, the track it, whenever the footage move, it stays as this is the magic mass that just came out recently, really amazing. You have your sharpness, you have your blur, a lot of stuff happening in the inches up. This is where you have your color wheel, you have your primaries, you have your log and all that, so on. So guys, we're going to cover this as we begin to work with the colbrating on this side. You have your Pred RGB, this is where you see your red channels. You have red, you have the red channel, green and the blue. So if, for instance, I come out and increase my gain, you see what is happening in bringing my green channel. This is what we're getting just by playing with this, you can really create some cool stuff. All right, we're going to reset that. And then we're going to go back to the P, to the editing page to show you something. All right, now you can see this is the footage that we have in the color page. You have the media pool, you have your timeline, you have your preview and all that. It is the same as Premier P or Final Cut. 3. 03 Analyse the footage for color grading: Analyzing the footage for caligraphy. What you need to understand is, before you dive into creating anything you need to ask your clients, what is it that they are looking into? Is it a commercial video? Is it a chaff? Is it an intro? I'm going to give you a few tips on understanding our colors work. Right now, I'm checking all the images right now and if we have to take a look at our color harmony, the complimentary, this is a color wall. I'm sure you guys, pretty much, you're going to learn a lot today. So if you just have a look at the color wall that we're checking right now, you can really see what is happening here, right? So if I have to just click right on this color, you can see we have it right here. This is the color that you have. And then we have also as its face down, so from bright and it goes down, it goes down from somewhere around here. So this is what you guys need to know. If you're going to just create amazing colors, this grading, it's for a short film. If we click right here, you can see we have a little bit of lights coming from the back, is not sort of that too much. And also if we click down here, we can see that we have this color right here. All this is a complementary color. That's where you can see the image is really popping up. Guys, having a good understanding of how to use the color work can really help you to save a lot of time. Don't just get into divinses off and you begin to grade anything that you have in mind. I'm going to show you another example. I'm going to show you another example. So I'm going to just bring that down just by looking at it, you can tell this is a commercial look. We're going to use split complementary. We're going to try to just analyze how this was a graded. Once you click on the split complementary, you're going to have to come on the custom, you're going to have just look at the skin tone. Just by looking at that, you can tell the skin tone was. Just pick somewhere here. This is the area where we have a skin tone some way down just to bring it because we're going to have it here. We also have the bed ground. You're going to just bring it. This is the begun. This is the closest wording somewhere here. All right. Pink. Yeah, You're also going to bring this. Yeah. And the we don't need them is going to bring them on one place. All right. Just by creating this, you can already say this split complementary car that was used to create this look, going to bring it guys. You need to find out for the information from your client or the crew that you're working with, what is it that they're looking into? This will set you ahead, not to waste time because people don't want to work with someone because you feel like you can do anything, you can grey, you jump out and you begin to do whatever you feel like it's good for you. You need to find out what is good for the project you're working on. We're going to do just one last example. This one is a short film. This one is short film. Guys, I really need you guys to pay attention to what I'm going to share right now. We're going to find out why is it that they use like guys. All right. I'm going to bring all this note down now. They're not really paying attention to the skin, to you can see we have a little bit of blue colors in the shadows. If I had to go somewhere around here, if I have to go somewhere around here, what is happening right now, it's from, from dark to bright. This is the line that you can see. It's from dark to bright. There's a blue color in all the grading guys. Just by knowing how to use the color wall, don't just grade anyhow, find a way to be the best version of yourself using the color wall, you're going to create an amazing look from the shadows up. This is a light that we have somewhere around here. It starts from here and it goes down. And then this side, it's also complementary. This side is where we have a skin tone, for instance, if I have to zoom in there, we can see we have a little bit of warm in there. You can already tell this is the technique they use to galacrate this video. All we're going to jump into the Ss and we're going to create our face look. 4. 04 Nodes + Color Correction: All right, let's begin building our color curation notes. So before we do that, we need to convert our footage to X seven because this was shut on the son in log three. Info that I'm going to put is the one that I use for the input game. I'm going to put three because this was shut on log three and the output color space I'm going to use Reg 79. The reason no why we choose X seven because most of our devices use Rex seven I. So if you want to have a good accurate colors whenever people watch videos on Youtube or four cell phones, computers. So you better use Rex seven. I. All right. So now we have convert our footage to seven, so we're going to call it this color space. So this is our color space transform. And then now we're going to build our three for corrections. Before you begin coloring there, a couple of things you need to do now. We're going to build our three for calicorations. All right, Let me just change the clip. If you want to change the clip, I'm just going to bring all this down. So I want to use this one as you know that we're trying, we're trying to create a commercial looks, right? So I'm going to bring all the information that I had on this clip right here and we're going to bring this down. And we're going to close our notes. Now we're going to do our calc, right? We're going to build a few notes. I'm going to call it C, this is our CC and then this is our exposure and we also had a contrast. All right, so by checking out the parade, which give us the RGB, the red, the green, and the blue, this channel. And this is the mixer of the color that we're seeing right now. If you're bringing down the blue channel, you see what is happening, right? So I'm going to reset that. We're going to come back to our system, which is for our calcoration. I'm going to click right. We can just bring it out and begin to see what is happening. So we're going to go to parade. Right? And I'm going to choose On. All right. Just by having a look at the parade, you can see that the blue channel, it's going a little bit up. So we just need to make sure that everything is even. We're going to come on the gain guys, I want to show you something real quick. When you see lift, it's shadows When you see Gama's tone and when you see gain, it's yet to see. It's yes. If you want to see all this, you need to click on the on the log. Well, this is a perfect example of whatever that you're working on. This, maybe sometimes you might not be able to understand what is the lift, what is the game, what is the gain. Just by coming on the log wheel, you have a good understanding of what you're dealing with. The offset is actually the part of all of this, so the offset can do much more. All right, so we're going to go on a CC note which is for our calibration. So we're going to bring the blue challenges down a little bit and we're also checking out the shadows sometimes they don't have to be really accurate, it just depends on how you want to look to be. So we're going to bring blue channel down because I don't want to have that blue. It's not really good. So this is before and after. Before and after. We're also going to bring the green down a little bit. Also going to bring the red channel as well. We're going to also just play a little bit of the blue channel as well. Right? I feel like we're good to go. So now we have a C, which is our caligoration're. Going to bring this down, store chicken, a parade. And then we're going to do our exposure just by looking at the parade. So you need to keep in mind that whenever you're doing calibrating, this has to be your guy for now, right? This is the shadows and this is the highlight, right? So we're going to come on the exposure, we're going to bring down, we're going to increase it a little bit up. And then we're going to come on the shadows, which is a lift. We're going to bring it down just somewhere around here. And then you're just going to bring it down. Bring it up a bit. All right, we got to go, then we're going to go on a contrast. Right guys, there's a lot of way you can do a lot, but there quite a few ways you can do contrast in the inches. Either way you can do the cave, just bring the cave and you bring out your curve. But since we have exposure and everything set up so we don't need to use the scare for now, we're just going to come right. We're going to add a bit of contrast in there. We're going to come on the pivot, trying to bring that a little bit. All right, let's see. Before and after, maybe we can come on the yelight to just bring down the a little bit. All right? Because we have a lot of white stuff in here. Stuffing, this is good. 5. 05 Nodes + Color Grading P02: Now we have all the information that we needed to have so that we can begin to do our color grading. Now we're going to create a few notes, and this one I'm going to call it. Before we do that, we're going to hold an art, plus we're going to create a layer notes. I'm going to call the skin tone, we call it the skin tone. Since you have your C, which is your calcorations, you have your saturation, you have your contrast, and everything is wall set. If you come on the color preset and then you go for red and then you click on the hyhlights. Just double check, qualify. You can see that we have a good skin tone which it's very precise. Now we can just play the settings and see what we can fix. We don't want to have anything black in there. Just going to bring it down. Go to the black. Yeah, I clean up the blacks. All right. I want to clean up the folds a little bit. All right. We to go There's one thing that I want to show you guys. Let's say you don't want to see any of these thing that you want to cut off from, you qualify and all that. What you need to do, you need to come on your mask, right? Let's say if you create a mask somewhere around here create a mask. This is what's going to happen. What you're going to need to do is you're going to have to come on this button right here. You click Inverse. You're going to click Invert. And this is what you're going to get. It's gone now. I just want to show you guys, maybe later on you might use it. We're going to remove that. All right, let's try to fix our skin tone. Because what we're saying now, just by looking up, right, you can see there's a lot of red colors in there. We're going to come on a skin tone, we're going to select the highlight. We're going to have to check the veroscope. Let's just go on the veroscopen. We're going to bring it out so that we can really see what we're doing. We're going to also had some options. We're going to turn on the indicators and also just increase the size. The reason why we're not seeing the indicator giving us precise information is because everything is selected. We're going to have to create a mask. We're going to create a mask, just a gentle mask around here. Then this is what we're getting from here. We can come on the upset. And then we're going to bring it down, trying to make sure that it lines up with the indicator. And we're going to bring it down. Let's just preview that. Go back, let's see, before, after, before and after. Just assuming there before and after. All right, so maybe we can try to just bring it down. There we go. Let's see again. Before and after. Before and after. All right. 6. 06 Commercial Look: All right, now let's begin to create a commercial look. So we're going to create a few notes and this one we're going to call it Look. So this is what we're going to do. We're going to do a funny look. And I want to just maybe add, going to go with curves. Because we're going to use curves to create the look that we want to do. Either way you can use the game, you're just going to crank it up and then just tweak here and there. And then you're going to have the Sambergre. But I feel like the SKF really gives you the best results if you want to use it. We're going to go back to the parade and we're going to come on the blue channel. We're going to increase just a little bit. Either way we're going to have to bring it just down somewhere around here. I need you guys really pay attention to what is happening. Although I'm increasing the size in the blue channel, you can see that our white stays white. Nothing is changing. We can also just fix this at, at the end of the notes that were going to create. If you bring it up, you're going to have more bluish in there. Just check the parade. What is happening now is mixtures of colors. What I've shown you guys, well, the color theory using the color wall. So this is what is happening. You're doing a mixtures of colors, right? You're doing a mixtures of color. You're missing up green, red, and also blue. If you want to create a warm look, you have to do, if you bring it down, this is what you're getting. You can also use for cinematic look which is really nice and maybe you can just crank your shadows in the blue and this is what you're getting, right? So we're going to reset that. We're going to create our look right. Just going to bring somewhere around here down a little bit. Then maybe we can increase just to have a little bit of shadows. Just zooming in seconds can see if I bring out my shadows, see what is happening. All right. So maybe we're going to leave it somewhere around? Yeah, me zoom back. All right. So this is a good to commercial look before and after it's really warm and everything is just clean out, all right? Yeah, Good. Then we're going to create another note. We're going to call this adjustment. The other thing that you need to just play around, for instance, before we create our adjustment. One thing that I want to share is one of the secret of calibrating happens in the shadows. You need to know that. We're going to create another note. We're going to call the shadows, right? We're going to come on the log, right? Then we're going to play off our shadows. We're going to play off the blue. We want to also play of the Create channel. Want you guys to see what is happening right there. Trying to increase a little bit of that. If you come on the range, you bring the range up and down, up and down, this is what you get. We're going to reset that. She's going to have a little bit of that. All right, so let's see. Before and after. Before and after. Maybe we can try just to go out here as we're getting. Bring it down the side is what we're getting. So we're going to go back to the look that we had, right? Trying to add some blue colors in there. Trying to add more bluish color in there. This is the result. Before and after. Before and after all. We're going to bring it down. Let's All right, and then we're going to bring the size down just a little bit because we don't want to have too much of it. Just a little bit. We're going to bring this just aside. All right. We're going to create another note. We're going to call this focus, right? So we're going to create another one. All out, plus we have these two notes. We're going to call this No focus. All right. We just rename that. There are two ways you can do that. It's either way you're going to use the mask and then you're going to just going to mask all the range that you want. And then you're going to just boost it up so you get more clear. The one I feel like it's really accurate is we're going to use a death map. We're going to just drag that up there. And then we're going to change to fast because if we go for better, it's going to take a lot of time to render. And then we're going to do leave the previously, it's going to take a little bit of time and then we're going to see the result. All right, there we have it now. We have a deaf map and we have all our subjects in white. And we also have the background which is black. We're going to try just to add more. I just mean, today I'm going to bring the film. Just bring it down. Just trying to fix all that red. We're going to link the two together. I'm going to link this. Before we do that, we're going to have to go to inst, we're going to invert everything because we want whatever effect we're going to apply on is going to just play all the ones in the background. We're going to preview that. We're going to come right here. We're going to bring this down as if we had to go back on the color wheel. We're going to bring down exposure, the back just a little bit. Or you can add more, right, to heat. All right, so now let's preview that. This is before and after. Before and after we have created our commercial. Look if there's anything that you want to bring, for instance, you want to bring down the rate if it's too much just by doing the adjustments, you're going to come right here on the temperature and you're going to maybe bringing it down a little bit Don just to try to fix everything. Let just B's called maybe minus -60 Let's see, before, after, before and after. All right, this is good. We're going to create our last note which is our sharpness and foam grain. We're going to apply our foam grain somewhere around here. Just form gray. And we're going to zoom in there. We're going to increase the size a little bit as the strength actually we have to change. We're going to have to use the 35 millimeters, right? We're going to bring the strengths up. Also, size little bit. Also play the textures. Let's see, before and after just to create that look, to actually help a lot of stuff. So we're going to go to our sharpness, going to bring the size to 0.799, I think we're good as you can see, there's a little bit of noise in here. So we're going to go back on the face note. We're going to go down shift, we're going to create it before notes, and we're going to call this noise. So we're going to go down on the motion effect. We're going to go to frame five. We're going to just bring down and remove all the noises we see in the frame. We're going to bring it down just a little bit, so let's see, Before and after. Before and after. All right, There you go guys. This is our commercial look. 7. 07 Film Look: I guess. So now we're going to begin to create a film Look, since I've shown you guys out to do calculation, calibrating, how to do exposure, contrast, you saturation and all that. These are the same technique that we're going to use. So without wasting any time, since you've learned from the other part, we don't want to take that all over again to show you guys what you're going to do. So one of the best we can do is I'm going to just grab this stole. I'm going to use it later on. So I'm going to use it right here. Right? So what I'm going to do, I'm going to go, I'm going to reset all my notes. Let's say for instance, you want to bring all your notes from your other side. So you're going to click on the clip and then we're going to grab this commercial look that we created. We're going to just go to display a note graph. And you're going to come over here and then you're going to paste it. This is the result that you have, right? You can tell this is already looking like a commercial. Look, right? If you bring down the exposure, just bring it down. Just bring it down. Something like yeah, and maybe you just trying to bring the eyelet in. The tone and all that. You can tell this is clean. Now what we're trying to do is we're trying to create a cinematic look. We're trying to create a film look. I'm going to reset all these notes. We're going to just bring them down. I'm going to grab the note that we have. I'm going to just bring it down here. All one thing that is happening now is that why the reason why we check parade, we see that things are just too bluish and all that because we have a CC, which is our calculation, but we need to apply that. All right, so if I click over there, you can see I fixed my white balance. So this is what I'm going for. I want this warm look in the face, in the skin tone. And then we have our exposure to bring down the exposure. The reason why I decided to just bring down my exposure because I wanted to my eyelid to show up and don't worry about the face. We're going to fix this. Later on I decided just to bring down my eyelightI'm, just going to take it back. Said to bring down my exposure way down so that we can have this look right here. Because my main focus, we wanted you guys to just see what is happening in the eyelet and the shadows and all that. And now we have our sky, right? So this is our sky. I wanted to have more details in the sky. The reason why decided just to come on the qualifier. If we click on the eyelet, you're going to see that I just selected the eyelet. This is how you're going to do this, right? We're going to reset all the notes. We don't want this, we don't want that. We want, we only want Iluminan just going to crank it. Crank it all the way up. Going to further up a little bit, we have the results. This is what I did here. We have a contrast, some techniques that I showed you guys. And then we have a U and situation On this one, what I did was actually selected some of the parts that I wanted to have my UN situation on. Then I just bring down the green a little bit. Then we got to go and then we have a skin tone. This is a skin tone. All right, now we're going to create our look. 8. 08 Film Look P02: Now we're going to create a form look. So what we're going to do is you can see that I have this node here. This node is for our focus. I'm going to call this focus. We're going to go on the mask. I'm going to grab a mask just somewhere here. So this is what you will see, most people do. But I want to show an emergency that will give you more quality and more contrast. So for instance, if you bring down your exposure and all that, this is what you're going to engage is looking good and then you have a lot of hyhlights in there. But I don't, I use this but I find myself that I don't use that much. So what you're going to do is we're going to reset that. You're going to come on the contrast, right? So you're going to crank up your contrast and you're going to come on the pivot, you're going to bring it up pot. Look at what we're getting. You can see that we're not getting a lot of highlights in here. Let me show you guys, maybe you're not seeing what I'm saying. All right. Shall bring this up, switch it off. I want you guys to just pay attention to the eyelet at the back there. If I crank my gain, you see that we're having a lot of eyelight in the shadows. We're having a lot of eyelight in there. This is one of the tech, a lot of people don't want to show you guys, they always want to show you how to just design all that you can see in the shadows. We have a lot of eel of course, you're going to have to fit better up a little bit, but most of your image is going to get exposed. If we bring this down and we use the contrast, you can see that we only are getting the result in the skin tone a little bit in the shadows. So I'm going to delete this. So now we have our focus and our image is clean. Now let's create our look. Or I guess we're going to go on the curves. Obviously, I really love to use the curve, but you can use the offsets also going to give you the same results. You can bring this one here going up and down. It's just the way that things work. So we're going to go on the blue channel, right? I'm going to bring it way down just a little bit. We're going to bring it up because we don't want to have too, too much of the green color just overall. We're going to bring it just a little bit up and a little bit of bluish in the shadows. All right. Go on this note. What we're going to do is we're going to try just to bring down like everything just down. We're going to bring it way down somewhere around here. Maybe bring a little bit of exposure, bring it a bit up. Then we're going to go on a contrast. Going to increase the pivot contrast. All there we go. Here we're going to play the shadows. Like I told you guys, a lot happens in the shadows. We're going to add a bit of that. I see bluish in there. Oh, look at that. Just before, before and after. This is the eyelid, right? So we're going to zoom in that I want to have the eyelid a little bit warm. I just want to change the cut a little bit of orange. We're going to bring the eyelid up. If you play with the range, you see what is happening in the back. We only play with the eyelid. I'm going to bring it. Just bring it side. All right. This is good. Let's just p that before, before and after. Then we're going to add on our foam grain. We have our foam grain. And the last note, we're going to do some alienation. I'm just going to go on the effects. Going to grab this, we're going to change the color space to sunny. This is the one that I filmed with. Then this is the result that we have. You guys have already provided you guys the footage. This footage can really help you just to begin to collate standard footage and to begin just to create good stuff. Let's see before after we're just going to bring the size going down, strength, I think this is good for me. Zoom out and there we go. Now we're just going to do a breakdown of all the stuff that we have created, right? So we're going to all done control D, We're going to select all our nodes, going to go control D. We are going to start with the color space from, so we're going to check that out. And this is what we have. And then we have our exposure. We have a contrast. We have a contrast. And then we have a C, which is calicorationn sky, just to bring down the sky a little bit. We have a saturation. We add more details in there. And then we had some skin tone after that. I had to have my focus just to make sure that everything it's showing on quick. Good. And the nose is the one that we're going to play at the back we have a look down here and this is just to bring, to have more details in the shadows and the eye lights. Then we have the shadows as well, just to give us a cinematic look. If you sit down there, things are really cool. Good. Then we have our eye lights, we have a foam grain, Then we have a lesson just to create a fam, look at the aliations. This is looking good. This is. 9. 08 Power Grade and Luts: So how do you save by grade? Or maybe if you want to create online that you can use later on what you're going to do now, you're going to have to just come on the gallery and then you're going to, you're going to add, if you add in, which means that this can only appear down here. If you go to another project is not going to show up. But if you want your notes to look like like mine, I can go almost in every project and I'll be able to see, while my power grade is, what you're going to do is you're going to come, right, you're going to add some power grade. Everything that you're going to add down here is going to show up in all your projects. So let's say you want to create your light, right? You want to create your light that maybe you want to begin to solve them online or you want to use them for your other project like in Premier Pro. So what you're going to do is you're going to have to bring down like all the stuff that you won't be needed like the color space. You don't need it, you won't need it. Also, you won't need the C which is for color corion. These are the words that you're going to use to create your light. You're going to click right here on the clip and then you're going to go generate, I think, 665 point, which is really good for almost every stuff that is out there. So you're going to click Create. Then you're going to maybe just get another format, another folder. We're going to call this cinematic. Cinematic. New light. There you go. Then I don't know, you're going to call this, let's say for instance, you're going to call this some look, 65. Boom. There you go. All right, so if you click on the light and then you scroll down, it depends on how were you saved it. There you go. This is where you have it. I'm going to just bring everything down and I'm going to create, this is going to be my CC and this is going to be space transform. I'm just going to create calpers, just going to bring it down real quick. I'm going to use the same setting that we had, 379, then 2.2 Gamma. This is our light. Going to bring it here. Bring your light, boom. This is, you're going to do your CC, you're going to bring this down for now. You're going to do your C right here. You're going to bring the cringe little bit so you can have a warm image. You have your boom, there you go. So what you're going to need to do now, just going to maybe create what I showed you guys, a focus is going to be somewhere around here. You're going to create a focus contrast and a pivot that you go and you have the same look right in the vents all. So what you're going to need to do maybe just to fix your exposure so you're going to create another node. This is the best way you're going to create a light. I hope this will really help you guys and enjoy. 10. 01 Business as Problem Solving: Thank you so much for picking up this course. If truly you have picking up this course and you're watching me right now, I want to tell you that you're really serious about upscaling your business. You are tired of getting this class once a week and all that. So what I'm want to show you guys is to get consistence class. So you want to get booked monthly, you want to get booked daily. So this is what I'm going to show you. I'm so proud of you guys that you have show up for the videos for this course. So this is a big opportunity to just to begin to learn how you could do the business side of phone making. So the reason why I created this course is that I was using my S three camera shooting, doing videos and all that. And I wanted to buy a candidate can give good quality because I wanted to impress my clients and I also wanted to have clients that can pay good money. So I ended up buying a Sony camera, which is a really good camera, the one that I'm using right now. And after buying the camera, no client came and I was really broken and that I spent a lot of money buying this camera. So no one was there after going through all that journey of looking for players, having good cameras. But no one have called me e mails at all that didn't help it. So what happened is I begin to do research. I begin to learn our e mail marketing. I begin to learn about automations and all that. And today I want to share with you guys, are you going to do that? I don't want you to have equipment in your house that you're not going to use. I don't want you to go out and buy equipment. And after that, no one calls you. It's really frustrating that I'm telling you you're going to end up selling your equipment. So this course is to help you. Are you going to use whatever you have right now, whether your phone, whether your camera to get clients? So we're going to dive it, I'm going to show you how to do that. All right, so let's break down the mindset that you need to have as a videographer. So understand business as a problem solver. So this is what you need to have at the back of your mind. Consider business to be the art of problem solving. In the constant, in the context of videography, your success is dependent on your ability to identify and address specific difficulties that your clients encountered. So you need to know that whenever you go out there, you go to your clients. It's not about solving, it's not about coming, can you get your bags and all that. It's about solving a problem. So you need to end the mindset that all right, if I'm going to win this kind over, what is that I'm going to bring on the table? I'm solving a problem, so how do you solve the problem? So all the step that I'm showing you guys is what you're going to use when you're going to have your meeting with your clients. You can meet in a restaurant, you're going to do live meeting. So this is the step that you need to know that you're going to use. You booked your client and you know that you have solved that deal and you're going to get whatever that she want. All right? So this is what you need to have. So this is why you're going to win your client over. Every discovery meeting showed you a meeting with your client to discuss their goals, objectives, the vision for the video project. So this is point that you're going to get with your client once you see they don't talk about the quality of the Mel child. Don't talk about four K, don't talk about eight K. Talk about their goals in the meeting. Try ask them questions. What is that you want to achieve through this video? What is that you want to accomplish in your business? This already plan will see that this one is different from artific geographer. Ask open ended questions to encourage them to share the ideas, preferences, and any challenge they may be facing. So by the moment you are in the meeting with your clients live, meeting in a restaurant, ask them, what is the challenges they are facing? This is a simple question. What is the childant achieving your business? What are the challenges they might be telling you? That we're trying to create a video that we can show online so people can be able to show our products. And there's always the thing that they're struggling with because all they have is a business. But you have the ability to create a visual that can be applied on social media. And people can watch and understand what the plans want. Understand the target audience, inquire about the target audience for the video. Understanding the target audience helps you to toler the content to meet their expectations and need. So once you understand the target audience of why they want, not all the businesses at the same, you might have a plan that is having in a restaurant. So what are you going to do? Who? A target audience? You might have the plan that is selling cars. So you need to know what kind of cars are the selling. Can anyone afford this car? Or this is only for people that are very wealthy. This is for rich people. So you need to have that mindset to understand the target audience. And lastly, what you need to know so that you don't mess up. You need to review the previous work. You need just to ask them, can I, Is there any possibility where I can see what you've done in the past? Who was your videographer? Who was your photographer? Who did you work with? Can I see what I've done for you so that I can I can better myself to give you something that you would not regret having all these questions that I've shared with you guys. It's really going to help you do. You're going to have the same document that I'm reading you guys. You're going to have it in the course so that you can just go ahead and just double check it. And I hope this is really going to help you. 11. 02 Setting Yourself Apart: Once you understand the business side and how to work, I'm sure you guys have gone through the notes. Once you understand the business side of filmmaking, what you need to know is what's going to happen is just to obscure yourself up and begin to client consistently. You need to set yourself apart and the three keys that I'm going to give you at the end of this list, and if you follow these three arrange, you're going to end the result at you want. This is not magic, but this is what worked for everyone out there. So how are you going to set yourself apart? Set yourself out by going beyond the standard Videograpi job. Your worth come from your ability to solve problems which makes you an invaluable assets to your customers. So the moment you set yourself apart and you go beyond videographer job that everyone knows, whenever they call you a videographer, what they have in mind is you are a guy for the camera. So all you do is you want to film, you're going to do all that. One of the reasons why when you charge, you tell them, so this is how much I'm gonna charge for this and that shock, only for this two second, two minute video. You're gonna charge for all this amount because they all understand your process. But if you had a meeting with them telling them how you're going to do and the reason why you're charging that mind, you don't have to tell them about the price. But if you work with the business sale mindset, you tell them this is to bring a solution to your business. This is a way to help you grow, to bring more revenue to your company. Any prizes that you give them, they will know that you not on a film, but you're solving a problem that they're dealing with in their company. Alright, this is what you need to know that's going to help you to set yourself apart from other people that are just sharing videos. Well, so what you need is you need to develop a unique star. Have a unique star. Specialize in a niche. Guys, listen, I'm running a business, a video business, and I'm also running a photo business which shoot weddings photos and videos. So the website that you bought is course, it's a product for videography. What we do videos for clients. You will never see anything of weddings on this website. Never all the weddings that I've shot in the past, even now, I have them on the other website. You'll never find them on our website where you actually buying this course. So you need to know who is your target audience, like what we talk about. So you need just to break things and have that portfolio in mind. Like whenever I'm going to show this, when it's clans of photos, you know which link you're going to send them. So if you have all things messed up, I've seen guys on the Instagram, they have all the stuff they have weddings. These the videos they have birthday. The photos, No one will trust you. For instance, if you come to my house and you tell me, man, I'm going to help to fix the roof, I'm going to have to fix this and that. And I'm also a dographer man. I'm not going to take into that. I don't trust you. But if you come to my house and you tell me this is what I do and you stick to it, we trust you. And in my mind already, I know that you're a professional, so you need to specify yourself in a niche that gonna break whatever that you want. They updated with the industry standard. So you need to keep that in mind. Build a strong portfolio. So this is the best way you can do a strong portfolio. You don't have to wait for clients. You have friends around your house, you have family. Create a story. Go online, look for reference images, do something, work on a very interesting portfolio that you're going to have. No one will know that. It's for free. You can even do Nike commercial. You can do editors, You can do all that. And once you have that portfolio, you can send them to your clients. Like this is what I've done in the past. They're never going to ask you, were you call by Nike, you will never find that in your life. So once you show that now they can fit you, that if they've got to have done a commercial for Nike, you can do it for us. So don't wait for any client go out there, shoot anything. You have friends. If you want to shoot a car commercial as a neighbor, can you show your car? Can you do some videos? If they don't agree, go out there, you find someone who's willing to let you shoot the video. This is our work. And the other thing that I'm just going to, you can read because you want to have all this. All right? So you're going to have to build a strong portfolio, effective communication. So you need, you're going to have that minus when you're talking to your client. Don't panic. Tell them straight up, this is how much it's going to cost, is the budget. Having that mindset, having that effective communication, it's really a strong one and cleans all one day. You don't have to be like, do it customer save excellence, guys, listen. You need to keep your integrity. If you tell the clients that we're going to send you the final video around this title, and if you did not send the video, come up with a plea. Tell the client this is the situation that we're facing. Don't let the client call you like what is happening now? We're expecting to have this now and they never got a call, you never said anything. So no one trust someone like that. If you say you're going to deliver something in mind, do so. Do your best. And once you do that, I guarantee you they're going to refer you to more people like this guy is that serious and you need to keep learning. Never stop learning, keep learning, Keep improving yourself. There's a lot of videos in Youtube. If my course is not enough as just go on Youtube, learn more. And if there's anything else that you want to know that I can do for you guys, just leave a message and I'm really willing to do that. And then that one we're going to do is networking guys, you are as powerful. I can also, I can also that you are as wealth as the people that you have around you. So networking is powerful. You can reach out to people via Instagrab, or you can reach out people via your community. You can go to shops. Just try to network yourself. Tell people what you do. Don't be so introvert, man. This is business. You need to push yourself out there. Go tell people this is what I do. And give you a business card. Tell them, show them. If you have your phone on Instagram, your website, show them what you do and keep the number. I reach out to people that I met on the street. Like men, this is what I do, like. Okay. And the next I'll send them a message. Ohmed. Do you have anyone in your family that is looking to film any video? That they have a business. So they want to upscre their revenue and I believe video can help them drive anyone like not the other day, I'm going to reach it until one day like man, we're having this kind of problem. Can you help us videos or we're having a birthday, can you come and shoot? You need to keep that consistency. So the last one is create personal project. Like I said, you don't have to words for client, Create personal project that can help you, that can help you to reach a goal. All right, let's go on them. The keys that you need to keep in mind, you need to create uniquely. You can copy and you cannot create what you don't see. So you can see something but just trying to change it, Just starting to put something that is within you which is half the mind is like I want to create this, I want to do this, this is coming from my mind. There's images playing your mind, just trying to bring that out. I know it's gonna be really hard, but the moment it comes out, you get used to the flow you're gonna do amazingly. Alright. And then you need to be productive. Don't just post today on your social media and then you go for ten days or a month or a year. Man, it doesn't work like that. And lastly, consistency, you need to be consistent. So if you're not consistent in your business, in your graph, no matter how good you are, no matter how uniquely you are, nothing is going to work because someone out there is also pushing to be better themselves. So if you chilling because you believe that you can do anything in everything, you're going to mess up yourself. So keep that in mind. And I hope this app will become the best version that you always want to be. 12. 03 Defining Your Target Audience: Areas how to target your dream client. What you need to know is precision in audience election is what would help you to get your target audience. You need to be very precise on the kind of content you can create. Like I said in the beginning, you don't have to create anything. Create the kind of content that will bring the kind of client you need. Create the kind of content that will bring the kind of client that you want. Define your target audience carefully. Understanding exact population you serve to allow you to effectively adapt your service and solution. Like I said, all this is from about the solution that you're bringing in. So if you only aboard Solman, if you only about calibrating, you're gonna mess up, you're going to end up selling your camera. So this is how you're going to do to define your target audience. Be very precise. Have in mind and stick to it. Don't go away. Stick to it. Begin to create, Begin to create. Begin to generate content. And I'm telling you, you want to have what you need, keep consistency and be productive. All this is just going to come into the flow and you're going to have whatever that you want. So guys, you need to define your target audience and I hope it works really well. 13. 04 Company Profile: All right, so once you have all this, what you need to do now, You need to create a company profile. I'm telling you if you want big clients, people that can trace you with big budget, you need to have a company profile. You need to tell them who you are, what you, when you begin your career. What are the process that you've met, you experience. This is what you're going to sell you out there. So guys, I've seen a lot of guys that have approached me into the one thing for me and I've asked them, can you show me your company profile? Let me just get to know you. Let me go through your document and see what is that you can bring into my company. How can you assist me? How can you you'll be show that they don't. So I'm already telling you guys if you want to pay budget as a company profile, let all that you want to plan to know list, you can put your name, let's say you are the CEO. I don't really think that matter, but you just have to details that can help you drab the attention of the client that you're approaching. All right? Creating a captivating company profile that let who you are the value and particular effort you take to ensure your formating success. So this is all about creating a company profile. So before we get to the last portion, which is all about email automation, where you're going to have to send e mails and all that I want to show is the kind of platform that I used to do e mail. I want to show you to show you a bit of how to also used, how you're going to create the website and also are you going to 14. 05 Maintaining Relevance in Filmmaking: Are maintaining relevance in format and videography. So this is what's going to keep you steady, This is what's going to help you maintain your craft. All right? So what you need to know is maintaining relevance by approaching each project with a specific goal in mind. Align your work with your client's goal to create impactful content on a consistent basis. So whenever you're creating a project, you need to have this in mind. You need to have a problem solving mindset when you're working as a videographer. So whenever you're creating a line, problem solving a mindset with whatever the plan that they are facing. And then you're going to create a solution. You're going to present them and which will help them grow more revenues. And if the company grows guys, they never let you down. You're going to be the main guy that they'll be using forever. So you don't have to look for many clients. You can let's say 20 clients who trust. We have brought a solution in the companies, so whenever they need of anything, you are the guy. So going around looking for clients is good. But if you can have this class, we trust that this is not just a videographer. This is a problem solving, you will. All right. Watching each and not present is the power of preparation. Guys, if you not prepare you going to do a lot of mistakes. I'm telling you any project that you have in mind, you need to prepare yourself. You need to have this mindset. If you, you're gonna go Er class or you're gonna shoot video. There's a lot of reference out there, there's a lot of thing that you're gonna go Pinterest or Youtube. You can just do research, try to find out what you're going to create. Preparation, have all your note, you can write them your note and tell your team, this is what we're going to do. Don't just come in then begin to trying to figure out what can we do. You don't even know what to do. What I do my clients, if I know I'm going to show for instance an interview, a company profile. I can even ask them, Can you send me a picture of the place so that I can have good idea of what I'm going to assume the kind of flight window at the open is attack. So once you have all those pictures and the references, you sit them and you begin to prepare yourself. So the moment you show set, you are sure that you're going to do an amazing job. So the power of preparation never goes wrong. You have to keep that mandates and you need to envision the end result. So always have a clear pictures of the ultimate goals you want to obtain. This facie informs your judgment and guarantee that your work is inside with your class expectation. So once you envision the end products, you're going to do something that is going to link up with your client expectation. It's not just you go in there and begin to create, trying to impres them, listen, I've seen a lot of videographers that wanted to work with me and all that they had in mind is wanted to impress me. That they can do gamble shot, they can do inger work, they can do this. And other hand, I never call them again because that is not why I needed someone that can help me to sink with the idea that I have in mind. You know, the mentality that will clear out if you do networking, other professional guys just put whatever you know aside to be like a baby who knows nothing. Listen, if they tell you this, people love such people like you obey. It's not like they're walking over your faces. No, you obey them. They're helping you. You're trying to get cones, You're trying to network. So you follow their steps. If they tell you do this, write this down, you do it. And the moment you do that, this guy is the one we can trust him. Now, with no project, I've never seen any company where they're telling you to work with that in a trial. They're pushing the chart to see if you are able to maintain and to tick guys have that in, right. 15. 06 Email Marketing Fundamentals (Automation): All right. Yes. Thank you so much. I'm sorry. You have made it till the very end. So now I'm going to show you the most important part because I've shown you, are you going to market yourself? Are you need to go out there not just as a videographer, but you need to go there as a problem solver. So you're looking for companies to bring a solution so that they can grow their revenues. Whatever situation that they might facing, you are there to help them. So why do you have the mindset? You have the winning mindset. You're just not there to film. You are there to solve a problem. Then we're going to begin with the email marketing. So the e mail marketing, what I'm going to show you as to create a website to have your professional E mail. You cannot approach any client out there. Regal.com Sometimes it can work. But if you want to look more professional, if you want to set yourself apart in n professional thing like an e mail for instance. If you approach a client Gim.com it can work, but sometimes it doesn't really work. But if you approach them for instance, info, you put your company.com that is a bonus. They trust you. They know that you are paying for this. So you know you're going to scheme that. And one of the platforms that we're going to use to do email automation is Apollo. I know there's a lot of them out there, but I found myself using this one. And what I like about this this platform is that you don't have to have the subscription to use it. With the free version, you have 250 E mail that you can send daily. So if you do that, I'm telling you within a day we're going to get feedback and the people that are willing to have your services. If you're beginning right now, I want to do your e mail marketing. You can approach them as can I do something to you. If you like, whatever I'm doing, then you're going to pay me and all of this. So there's a lot of strategy that you're going to do and I think it's going to work for you. So now let's begin. Are you first going to have to create a website? I know there's a lot of websites out there that is costing a lot of money. But I'm going to show you one of the best that I find myself using even now. It's quick, it's cheap, and it's very easy to use. We're going to use zero. So I'm just going to try to bring up this other e mail that I don't find myself using. I just use this for other random things. So we're going to go to zero, then I'll type in zero. Then it is our website builder, so we're going to click right in there to sign in using either way, create from scratch or put it in your e mail, your password. But the reason why I'm using this is that I've already linked up my other e mail with this platform. So once you click in there with zero and then you're going to sign into Austin because now there are one. And then you're just going to choose the same e mail that you have used sending at the beginning. I just want to share, guys, I use it. So this is the website, the e mail I used guys. Just see how cheap this can be only for website. This is the website that should have bought the calls from, from Google chip. This is just for a website, you're going to pay $3 right? This is just a small if you want to go it to do any commercial. But if you want to have commercial, you got to sell stuff online. You're going to have to pay, I think it's 11 $50 that you're going to pay. It's really cheap. What you need is you need a e mail if you create e mail. So see how cheap this e mail is. You're getting a professional email. So you're going to have a ten business email, $2 monthly. A professional e mail. You don't have to pay a lot of money like Google, Orxpace, all that. And then you enterprise is also, They just give you a little big space where you're going to store other things. And then you have another one that work with Google Workspace. So once you have this one is the one that you can link to other things like Apollo and all that. But I'm going to show you if you choose, this one is the one that is going to help you to link with Apollo having the website. What you'll be spending monthly is roughly something about let's say $18 what you're going to be spending and you're going to have a professional e mail and professional website. Amos is a domain. This is how cheap these guys are selling that domain. Five dollar.com and $10 you have a.net So a domains for a whole year. You don't have to buy another one. You only pay yearly, so you're going to have that. You're gonna have your domain. And then you're going to set up your website. And your website, you're paying like $11 Or if you want to go for a cheaper ones for $5 how much cheaper this thing can be, Judge? Okay. So once you have your e mail, you have your website. And then I'm just going to go on my website, just want to show guys how quick this thing can be. I'm going to go to tell zero because you have to have the domain in the e mail order before you begin to create. So these are my website I have right here. Like I've spoken to you guys in the beginning I did not put all. My content in the same website. This is for my wedding and my academy where you guys are buying this course. Right now, for instance, you create create new website, right? I'm going to create another one. I'm just going to click Create New website. Now you have a lot of options. I don't know what you guys want to do. Maybe some of you guys are watching a restaurant. You have restaurant, we have videography. You can don't have a lot of template. Quite good template, okay, to search for. We go to search for videos. This is what you have. I'm not liking this one. So you can maybe skip, go until you see the Web that you like. But I want to click on E Commerce. So this one is where already you have a platform where you're going to begin to sell anything. Then for instance, I'm going to try to preview this one. Let's see what it is all about. All right, so this is where you can see and also a camera to life photography. This website are very quick. I'm telling you you want to waste a lot of time here and there and that thing doesn't happen yet. I really love these guys. I've seen my video, Give me a little bit of fees because I'm doing a promotion for that. If you help with that, you're going to click on Start Building and you're going to build yours. But you remember when you're building your website, guys, this is what you need to put in mind. You know, creating a website just to put your visual out. People are going to appreciate your way. You're creating a website because you want people to understand what services are you selling. On the first page, what you're going to do is I'm going to open up my website so you guys can see in Finish Pilots Academy on the first page. Once you open, do all bring your vision to live. I'll ah, the power visual storytelling with our video, our production expert. Already you can tell when someone open up a website, they have an idea of what are we all about. On the second page, we have video content, unleash the power of visual storytelling. If you click in here, they're going to take you to our media production. You're going to see our style, whatever we're creating and all that that we have done in the past. You're going to go back and if you go down, this is why you bought the Cos and also some referrals. People that I really appreciate the work we have done and they've sent me a note of how helping they are about our services. This is what she you're going to draw down a line. Just sit down, put things down, whatever things that you are seeing your website. If you were lacking inspiration, what you're going to do is you're going to go on Pinterest. Then you're just going to type in the video, videography, website, videography, website inspiration. There you go. You have a lot of inspiration why You can draw inspiration to create something that can really amaze your client, Like this one. Professional videos and all that. Just have a look at. Listen, You cannot create anything that you've ever seen. Only create what you see. You check out this one and you begin to create your own. Alright, now I've given you guys an idea. Are you going to create a cheap website? Cheap domain, but this website are very professional. I'm sure you've used mine. You cannot believe that I've used with zero. All right. So want to go back to a note now. I'm going to show you how you're going to use Google Space. Like the e mail that I'm going to show you guys is going to expire very soon because I was using info at Tommail.com which was a very personal web domain. Now I'm into a full business, that's why I'm going to use Infinity. Pilot Academy.com is the one that I'm going to set up. I'm going to show you this one is going to expire version hop is going to open. All right, there we go. So this is how you're going to set up your workspace guys. So once you have your domain, and then you want to link your domain to your Google workspace so that you can link it to other things. I'm going to show you right now, we're going to just click the Google Google Workspace. You cannot believe how much a Google ad space cost compared to what you get it from zero. It's really out of this space. So musical, Do forgets because I don't remember persuade you said I will not progress my last payment because I not pay for this. This is not a problem. When we're going to do now, we're going to go to Apollo. Want to show you how you're going to send your E mail. So we're going to click Apollo. This is how you're going to sign up for this. But the reason why I've shown you guys how are you going to do your e mail, your professional email, Because you cannot log in Gmail.com that it doesn't work. So what you're going to do is you need to link in with a professional email. So once you have your e mail, so this is going to be the best place for you guys just to call me and begin to do e mail marketing. So this is all about automation. So what you're going to do now is you want to call Apollo and I have all the e mail that I've been sending recently. This is the one that I've sent to most of my clients. So, you want to create an e mail, right? So, you're going to come Richard, you're going to go to a sequence. And according to your e mail, I just want to, so as I say update. So this is a free version. So on the free version what you're getting is you're getting tons of a lot of stuff. Almost like the one that you're going to pay. But the only limitation that you have is you're going to send about 250 E mails. This is a free game, beginning with this one. Once you Sally, you're good enough, then you're going to have to get the basis that can help you to send unlimited e mail. Right? So since I'm not using this e mail, I'm going to stop using this. I'm going to use my other one. So I'm just going to use this to show you guys how you're going to do, right? So you're going to come. So what happened with this is whenever you send an e mail to a client and their own reply, it's going to keep sending them e mails until the reply to your e mail. So you're just going to send thousands of e mails and then you're going to show you, send a lot of e mails to your client like today, tomorrow, because you're getting 250 e mails each day. So you're going to send thousands emails to your clients. You send them, and then you relax, you go to do the job for you. So what happened is I'm just going to click this. So we have e mail automation. So this is the e mail that I've sent to my clients. I say, hey, I hope this finds you well, Tommy, Information Academy, I'm reaching out to you. Teaching exciting opportunities. And I've sent them the video once I read this and they don't reply to anything. This is what happened. I'm going to go back. They want to receive another one, Just a follow up email. Follow up e mail says that he just had time to check back on you. I just taking some shot of this. Hey, I just had time to get back on you. You are available for a brief chat to explore how our program can benefit you. How do you create this? Before we get into sending e mails, I'm going to show you again all that. We're going to create a new sequence or you're going to say we're going to do from scratch, let's just from scratch, let's say maybe what I call this, marketing, marketing in generation in the videos to create a, once you open your new sequence, is what you're going to get. So you have all these AI driven regions so they can help you these things all the work on a pay version. So what you're going to do, you're going to add steps and you're going to go to the e mail automation. You're going to click right there. For instance, let's say you send an e mail and you say immediate after the content is added to the sequence. Which means is whenever you have your e mail in your e mails and then you're going to send them to your clients immediately. But you can also just put 30 minutes if there's something that you saw that you made a mistake in the e mail that you can fix quick. I think this is the best. So you're going to click continue. There you go. This is my signature that I have. This is where we have a e mail, right? One of the best way you can do is if you want to reach out to many customers out there, you're going to go here, right? Click PT. I know you guys are using this, so don't be surprised. So you're going to click right there, for instance. You're a beginner, for instance, beginner that you want to reach out to more clients that can pay you a bit of fees out of that. Also, I know professionals are watching this view right now. The best way that you can do is you come, I'm going to use this. Sorry guys. I'm going to go to I don't want to link up my e mails to some stuff, you know, there's a lot of things happening out there. All right, here you are in charge. What you're going to do is you're just going to type a message, write e mail email to reach more plant, our videography services. Once you have this email, then you're going to click, we generate an e mail for you. Then you can probably change anything later on. Try just to fix a little bit of things that depends on your vision, your goal. I'm going to stop it from here. There we go. We have an e mail, I hope finds you well out. Driven in your endeavors at companies. And so we understand the power of visual visual storytelling into day dynamic business landscape, a liberal Uber, you have all this. And then we're just going to copy this real quick, right? So we're going to copy this and we're going to go to our e mail marketing. So I'm going to bring it down here. All business planned, guys, understand, whenever you're sending an e mail, there needs to be a way that to approach people. You can just say, hey, how are you? This is why this is very important. So what you're going to do, you're going to come right here. So you're going to add in dynamic durable. So you're going to click right face name, last name, Any E mails that you're going to add on. Instead of it being like, hey, how are you going to have the name of the person so the person understand that you're talking directly to them. Okay, I'm going to show you how that works. So you have the first name of the person and then you're going to have down here you're going to put some other things like toy car regard and all that. Then you're going to add your e mail. Can have the pictures in there. And that's how it works. One, share this e mail, how do you do a follow up? So we're going to save this. So you're going to add another step. To click here. Maybe one day just to follow up after the previous step. You're going to click, okay. This one you're going to say, hey, just to follow up about the e mail. This is just saying something quick and then you're going to save that. We don't need all that is a problem. All the reason why we're having this up there because we don't have any subject here. What we're going to do is, I want to say a virtual brand, a content subscription. Remove pressure of content creation. I'm going to save, I'm going to also copy. I'm going to click safe. I'm going to come right here. So this one click. No, no, no brain, the faculty description. Remove. This was removed, the pressure, I click safe. So once you have these two E mails, what is happening is your main E mails, how you're approaching your client saying that this is the services we're giving out, this is so. And then once if they don't reply to that, they want to get a follow up email saying that did you, did you had a chance to check out our previous e mail. We'd love to have a meeting with you and guys, remember all the details that you're going to put in this e mail is what I've shown you guys in the beginning. It's all about problem solving. So how do you send e mails to your client? So you're going to come and write you an e mail. So this is how you're going to do it, right? You're going to come on e mail, you're going to go search better about that. So you have all the lists that you're going to go on. So you have all these lists that you're going to be using. So this is the number of people that you can enach. Alright? So you're going to go to companies. Here in companies, you can choose any company that you want to reach. Let's say for instance, you want to reach Amazon people, right? This is the people that you're reaching. And then you're going to choose country wise, you're going to go United States, Africa. You guys are watching span and you're going to go to the number of employees. This is a big company, 123. But if you go like you don't want to use any of the company, just want to leave. So they can have random people. You can come in and then you're going to choose, let's say you're going to choose one to ten, these are the company you got to choose. You can reach out this one to ten employees. That's the kind of people that have the e mail. You want to have verified e mail because you don't want to send your e mails and no one is checking them out. So e mail verification, we're just going to go back here, then you can use the title of people that you're going to reach, like manager on teachers. This we're going to choose cells. Were trying to get more cells, people then if you feel like you're good to go, there's a lot that you can go and will not finish all that. Once you hypos, what you're going to do is you're going to click right. And they can only allow you to choose to take 20 people, 25 people, but you can choose 25 people. And each you're going to click right chair and you're going to go applied. Once you have this, then you're going to click right here. And then you're going to choose the sequence that you have to go add to existing sequence. And you go to choose. This is the one that we have. Not. A new one is not activated, but you can always activate. Once you click there and then you go saved. Once you save the email that you have sent to your client. Yeah, just go back to a sequence here. We need to activate it. Yeah, it's activated already. Once you email, you're going to find all your emails, e mail that you have sent, the ones that replied. This is how it works. So guys, with e mail automation, you're going to reach thousands of people. You got to reach customers, you're going to have relationship with people. This is what I wanted to show you guys and there's a lot that I can show you. Just hope this small thing that I've shown you guys, it's really going to help you grow and it's going to help you reach more people. Just take a little bit of time, go and have a look at how you're going to do Google, Google, the Google Express work. Because mine has already expired, but it's not really a problem, you can be able to do that. It's really simple. Thank you guys so much for buying this course. This is a blessing. You can reach out to more people. Send them these videos. We send them the website link so they can also have a change look at this. And because I know a lot of guys are. Yesterday we had a talk with one of my friend. He told me that a lot of photographers are giving up on the way because they don't have clients. So guys, I wanted to make this video to show you that you can get clients wherever you are. So this is a big bonus for you guys to reach to more clients. And I hope you have an amazing journey. More clients, however it works for you, reach out to me and thank you for buying this course. Have an amazing day.