Mastering Amazon Advertising (AMS) for Kindle Direct Publishing (KDP) | Self-Publishing on Amazon | Romney Nelson | Skillshare
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Mastering Amazon Advertising (AMS) for Kindle Direct Publishing (KDP) | Self-Publishing on Amazon

teacher avatar Romney Nelson, Best Selling Author and Course Instructo

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Welcome - Mastering Amazon Advertising

      3:04

    • 2.

      The Amazon Advertising Mindset

      5:40

    • 3.

      An Introduction to the Platform of Amazon Advertising

      15:55

    • 4.

      Advertising Options for Books

      13:34

    • 5.

      Finding Keywords for Amazon Advertising

      10:57

    • 6.

      Updated Lesson Amazon Ads 2023 Campaign FINAL

      11:18

    • 7.

      May 2023 Campaign Update

      9:07

    • 8.

      December 2023 Campaign Update

      2:11

    • 9.

      How to Create an AUTO Campaign

      6:31

    • 10.

      How to Create Broad and Phrase Keyword Campaigns

      7:52

    • 11.

      How to Create Category and ASIN Campaigns

      12:59

    • 12.

      How to Optimize Amazon Ad Campaigns

      18:06

    • 13.

      5 Reasons Your ACOS Could be Too High

      12:30

    • 14.

      When to Start and End a Campaign?

      5:06

    • 15.

      Updated Lesson Amazon Ads 2023 Campaign FINAL

      11:18

    • 16.

      The Book Launch using Amazon Advertising

      3:52

    • 17.

      How to Generate Amazon Ad Reports for Campaign Performance

      5:07

    • 18.

      Expanding Your Advertising to Other Marketplaces

      9:38

    • 19.

      Conclusion and Goodbye!

      0:47

    • 20.

      My SkillShare Instructor Profile and Courses on Self Publishing

      3:12

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About This Class

Why This Course?

Are you new to Amazon Advertising and would like to know the essential steps to establish your campaigns? Are you exceeding your daily, weekly or monthly budget in Ad Spend and not achieving the results you need? Is your ACOS out of control, and do you need strategies to optimize your campaigns and lower your ACOS? Do you find Amazon Ads overwhelming, and you just don’t know where to start? If so, this course will be perfect for you!

Having published over 350 books including several Best-Sellers in the US, UK, Canada and Australia, I have developed this course to combine all of my knowledge, lessons and skills into an actionable course that delivers results for Amazon Advertising.

I’ve spent thousands of dollars and hours over the past 3 years and have made some critical mistakes; however, these mistakes have enabled me to now deliver excellent results, advertise my Best-Selling books, optimize my keywords across my portfolio, and significantly reduce my Advertising spend while driving up book sales. Fortunately for you, I’ve made those initial costly and stressful mistakes, so you don’t have to!

This course will cover everything from the mindset of Amazon Advertising, keyword research, establishing auto, broad, phrase and exact keyword campaigns, ASIN and Category campaigns, optimization of campaigns and broadening your advertising to other international markets for Kindle Direct Publishing (KDP).

Check out my Course Introduction lesson to find out more!

What You Will Learn:

  1. The platform of Amazon Advertising
  2. How to create an account
  3. Best practices for Keyword Research
  4. How to create Keyword, ASIN and Category Campaigns
  5. How to optimize campaigns for a more targeted approach
  6. 5 Reasons why your ACOS is too HIGH
  7. What broadening into international markets is super important to consider.

 

Requirements:

  • A ‘Take Action’ attitude to implement the ideas and strategies
  • Computer with internet connectivity
  • Patience in learning the correct skills
  • Beginner experience with Amazon Kindle Direct Publishing (KDP) is preferable
  • An Amazon KDP account is beneficial

Meet Your Teacher

Teacher Profile Image

Romney Nelson

Best Selling Author and Course Instructo

Teacher

Romney is the founder of Global Self Publishing, an Amazon #1 Best Selling Author, Best Selling Course Creator and publisher of over 350 books and resources including several best-selling books in the USA, UK, Canada and Australia. 

He has represented Australia in sport, and is an executive business coach, speaker, qualified teacher and business owner.

Romney has previously held Head of Faculty positions in some of the most prestigious schools in Australia and has also held several senior executive positions.

Romney has dedicated the past 20 years to helping others achieve success and fulfilment in their lives through his coaching, teaching, masterclasses, courses, mentoring, resources and books. His clients speak of his passion and ded... See full profile

Level: Beginner

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Transcripts

1. Welcome - Mastering Amazon Advertising: Hello and welcome. My name is Romney and thank you very much for joining this course about how to master Amazon advertising. Now you might be brand new to the platform of Amazon ads or you might have experienced with Amazon ads and are just looking to upskill your knowledge in regards to how to best optimize your ads. They'll new campaigns or get more sales through your book. Regardless of what stage you're at, these course will have many different things that will help you with your knowledge of Amazon advertising. Now watches his course. Well, I've published well however, in 350 books now on Amazon, KD pay and I've been using admins on advertising for well over two years to market effectively those books. I wanted to show you the number of different things that I've learned. Either the journey that will effectively help you and upskill your knowledge to do much better on Amazon ads than you ever thought was possible. In this course, we're gonna be covering off a number of different things. So let me show you the overview of this course. Across the lessons, you're going to be provided with a comprehensive overview of Amazon advertising for Kindle Direct Publishing. Number one, the lesson that I find to be most important is the mindset of Amazon advertising. Because without the Rodman sit in modern approach, Amazon ads in the wrong white. You need to get on top of how you're going to be focusing on your ads. And therefore, the mindset is gonna be critically important. Number two is introducing you to the actual platform of Amazon ads and how to create an account. Number three, the advertising options you have at your disposal for Amazon advertising before how to create an automatic campaign. Number five is creating what we call broad and phrase keyword campaigns. Number six is hard to create, category and ice in campaigns. And I'll go into more detail about what the ice in means with your campaign. Creation. Number seven. This is something that many people all have challenges with or don't do regularly enough. And that's optimizing your Amazon ad campaign so you don't overspend ite leads to lower your icons and that's your cost for running your Amazon advertising. And maniacal. He's had to generate Amazon ad reports. So you can work. We use those to optimize your advertising. And then number ten is expanding or advertising to other marketplaces. And this is again something that people don't take advantage of. I want to show you how other effectively completed marketing and advertising and other marketplaces using Amazon EDS and how encourage you to look at that option as well. I'm really looking forward to sharing my knowledge and experience with Amazon advertising, specifically focusing on cardiac pain or Kindle Direct Publishing. So let's get into efforts. Listen now. 2. The Amazon Advertising Mindset: Welcome to this lesson. I want to cover off the mindset of Amazon advertising. That's not something you would normally think would fit into a course like this. About what kind of mindset you need to take into your Amazon advertising. But it's critically important because if you don't have a particular mindset going into Amazon ads, then you might find yourself a bit concerned about the direction your ads are going, how much you're spending, how long you're spending optimizing your different campaigns. And these are the kinds of things that I will be covering throughout the course. Now when you do approach Amazon advertising, you need to think about it as an investment towards your books and your business or your publishing business. Now, one of the best results you can get is of course, having profitable campaigns that are making you money. But an equally good return on investment is if you do have ads, the cost neutral. So why would it be okay to have cost neutral ads? Well, your ads are great way of being able to market your brand and your books. And even if you don't initially get profit out of your Amazon ads, as long as you can get a cost neutral being the amount of money that you're spending on your ads, equals the amount of book sales that are coming in. Now that might not initially happened. And that's another thing you need to consider with your mindset, is that your results won't initially happen and they can be delays of up to 12 hours for the data to be shown from your ads, campaigns that you're running. So you do need to have particularly dolls that are in place. You need to have a budget goal. You need to maybe have a timeline in place. What are these things that you really want to achieve at running Amazon ads? So when you approach your Amazon EBS, you need to make sure that you have your different goals in place. You have your budgets in place. Because if you don't have a budget in place, the spin can run away. And are found that when I first started in the first two to three months of running Amazon ads, or didn't really focus on the keywords I should be using. Spending too much on my beads. Therefore, the amount of money or spinning on my ads was far outweighing the revenue I was getting return for the book sales. But what I quickly came to realize is that even though I may not have been getting the initial sales on my books, my books were getting noticed and I just had to make a few changes regarding the book cover, the description, and really trying to get the customer to purchase the book once I clicked on it. Now one of the other considerations that you need to think about when you're running your Amazon ads is the competition that you're up against. The higher the competition or the kind of book. For example, if you had a goal sitting book or a gratitude journal book, their nose kinds of books in a very competitive space. Therefore, the way that Amazon ads works is that you'll be spending a lot more on your click rate or the amount of money that you need to spend it per click. Now I'll be covering these, this kind of thing and a terminology in this course. So you don't need to worry about any of that. But I do want to outline to that more niche you can get to, or the kind of book that you have. If it's less competitive, the better you bade because you won't be having to spend as much money on your advertising. So therefore, spend a bit of time to get that element right and then launch your ads towards marketing. So I want this course to be a comprehensive course that does cover the mindset element of Amazon advertising. As mentioned, I did spend a lot of money to begin with. And I've spent plenty of time looking at mastering Amazon ads and continues to be an evolving period of time in Amazon advertising. As different people come into Amazon advertising, it's sometimes drives the price up in particular niches, or the other times that she drives the price down. So approach your book marketing as an investment towards the books you create. Don't just put a book up there. Forget about it. Let the ads run without what we call optimizing those campaigns. And I'll be showing you a lesson about how to optimize those campaigns. Because that's a big mistake that I made. I would set up a campaign for Amazon advertising. And I wouldn't go back to it for two to three weeks. And by that time, I would have spent all of my budget. What we call optimize the keywords that customers were searching for. But there'll be a lot of these covered in this course. But just make sure you spend the time to write down some goals, set a good budget, and know that when you do create your campaigns, that a cost neutral outcome is actually a good outcome. It's not a bad outcome. Think about what you want to achieve and you'll really get some great results because you'll be driven to get the right knowledge and skills from Amazon advertising and from listening and learning those skills from a course like this one. Let's get into the rest of the course. 3. An Introduction to the Platform of Amazon Advertising: Welcome to this lesson. It's an introduction to Amazon advertising. Amazon advertising is critical area that we probably thought the most challenging for any one that's gone into Amazon and advertising before and dropped it. It is something that takes a long time to try and master and I didn't think he can probably ever master it. You can just get better at it. And find beta y's of paying out an avatar is with Amazon advertising. The hard thing about Amazon advertising is that it keeps on changing as well. What do you think one technique might work to start with? Might not necessarily work for four months down the track. I'm gonna try and give you a really good, strong overview of Amazon advertising. What are these artworks and some techniques that are used in the next few lessons, you'll be seeing a lot more about Amazon advertising and how you use it to my advantage, to sell more books and to get more exposure across all of my portfolio. Let's get into it now. To begin with, let me identify the key points. Ads, we'll just call them ads for short for advertising through I miss. Ads can significantly boost your chances to rank your keywords. When you advertise. The keywords that you use can be boosted by using Amazon ads because you're getting more styles, the relevance of your keywords for your book is improved. And when you start generating more sales, the algorithm of Amazon likes that. The more money you can make for Amazon, the more exposure you are going to be able to get through them as well. That's one key thing. Next key point, Amazon have many marketplaces in the US, the UK, Canada, Australia, and Germany, just to name a few. But H require a separate account for you to create. You can't just sewn on with your Amazon US account. And then they are to advertise in Germany, for example, you'd need to add your pilot data files and go through the process each time. This it can be painful, but once it's set up, then you can advertise across those markets. I tend to market more books mainly in, these are in the US, UK, Canada, and Australia. If I had a few books in Germany that I've translated, but it's something I've still got to look further into and explore. But mainly I'll get, I'll get really good styles out of the UK and Canada because it's less competitive, strategy is a growing market. And the US, I do get plenty of styles at the US market, but he's the most expensive. And that can sometimes be hard to sort of push into that market. As I mentioned, the US is by far the most competitive market and you'd be paying the most as well. And Amazon advertising ease, I competitive landscape because you're bidding against other authors to get your book to be shown. Because he's the most competitive markets, the most expensive. That's why I always encourage people if they're starting out in eminent zone advertising, maybe explore Canada to start with because it's gonna be a lot more affordable for you just to test the market and test the different campaigns that you want to run with your book. Now, if your book is not good, Amazon ads will not solve that problem. That's one of the areas I'm gonna be covering across these lessons is that you have to get your your cover rot and your description rot. And also the interior with a looking side. All those elements need to come together to make it work for you. Because if you don't have a good book cover, then it doesn't. Just because you're running ads to it doesn't mean that people are going to click on it and buy it. Then if you had a great cover, but you don't have a very good description, people might click on it and you pay for every time someone clicks on your book. But then I won't proceed the bot because I don't like to description that's one key area. Ongoing maintenance of your campaigns is important to optimize and avoid either spending and not one of those methods. We can put the add up or create the campaign and just leave it run because it will end up burning up a whole heap of cash. And you just need to make sure that once you've loaded up and running, the mnemonic, need to give it a few days and name what we call as optimizing where we're eliminating those keywords. That, that I might be getting clicks but not converting. Or what you're doing is you're increasing your chances of being seen through keywords that are working well for you. They just replicate points. I wanted to hire lot about Amazon ads to begin with. This brings us onto the next point. Why would you use Amazon ads? Well, they can drive initial styles, and that is really important in the first 30 days. The more styles yet, the more, the better ranking you'll get and the Beta momentum you get. Your ads can increase the relevance of your keywords due to the fact you're getting more sales and therefore, the algorithm locks that, that will give the boost. Amazon ads increases review's due to the styles. So if you're getting styles through your Amazon ads, then hopefully you start to get reviews from your books. And that can actually then, and this social proof then increases as well. Amazon ads that he's marketing that is direct to the Amazon customer. Very rarely do you get the opportunity where if a customer is on the platform of Amazon, you know, there are other browsing or they're looking to buy if you're advertising directly to them and it's rod in front of them, then that's a great platform to be able to get your book. It's not locked. It might be, for example, if you ran a Google ad or ran a Facebook ad, someone would have to jump onto another platform lock vice book. Then I got to click on your link. Then I'd have to have an Amazon account as well. Then they would need to go in and the United need to scroll through the books. And there's a lot of different steps. But with Amazon ads, they rot in the united on the platform and they're ready to buy. Hopefully. That's one of the trick benefits of using Amazon ads. Let me run through some terminology and metrics for Amazon advertising. When we're doing our campaigns, we get what we call impressions. Now an impression is when you're at ease display to the customer. So I think just scrolling through, then, that is what they call an impression. I click is when a customer clicks on your advertisement. And we're going to show you in a moment what that might look like. Actually. I'll show you quickly now on Amazon what I sponsored that looks like and what psi an impression right-click model o'clock. So let's do that right now. If I was to jump onto Amazon and always a customer and authority, I just want to amaze activity book for my youngest daughter. Then you would obviously tapping something like this. Then if you're scrolling down, you see what this is sponsored. That means that that person is advertising on Amazon ads and they will appear at the top if they are at the top bidder. This is also another way you can avatars. We sponsored brands, and that's when you start to get more books as part of your collection. If you go down further, this is sponsored ad as well. So usually you have a couple of sponsored ads to begin with. If we keep going down, because it's a good coverage like a jungle theme. So that's obviously suddenly very, very well. Scroll down further. The holiday Totally spanner there. That's a new one. And then there's even these ones as well. There is a lock screen. Advertising can be very, very expensive. You can say sponsored. And then you keep going down further here as well. And usually Dan, the bottom via he's another one sponsor to these persons put bidding for the keywords to appear and offer the book to appear as well. So that's what we call this sponsored ads. And customers don't even really notice that as well. When we're advertising, we obviously want the prom spot at the top. So evenness is ranked 331 thousand and this is 899 at night. This one is appearing at the top. But just be mindful that these authors spending money each time they click on it, just do the right thing by them and don't go clicking on the ads because that's just an unethical practice that you just want to avoid. You'll say this book further down if he really didn't want to look at it. So for example, this one's sponsored, but if you wanted to look at it, this one is not sponsored here. So we can click on that book there and name. We can have a look in solid. If you didn't want to have a look. And you can scroll down. And this person has got some videos which are super-important. You can get videos from reviews that will be a really big boost to your book sales as well. And then these photos here too. So that's a key area in regards to an understanding initially of what Amazon as look like on the actual platform itself. But let's go back to the presentation. When we're looking at the terminology gain. And I'll show you soon, but the CTR equals the click-through rates, or CPC, is cost-per-click styles. Obviously the total revenue generated from ads. And an important one, I cos, I cos is the advertising costs of styles. And it's a really important metric. When it comes to understanding the performance of your adverts or advertising. So it's the ratio that let you know how efficient your ads are. It's basically spend divided by our styles. Let's have a look at a screenshot of my dashboard. Just go through a few of these metrics so I can show you exactly what they mean. If we have a look at my platform here, this is not getting in the UK. You can see my spend that I've got the styles of generated. These are the impressions, are the number of times more books have been seen by customers, not necessarily dive, actually paused and look, it looked in that model, scroll past it, the order number. So the number of books that have been purchased during this range of period. And then the I cos, so that is the percentage, the lower the percentage of the Beta. You want. You don't want a high I cos, you want as low as possible names that you've got the most efficient styles if you can get these icons slow, and I'm for under 25%, under 30%. But I'll go into more details soon. Let's have a look at these metrics are the impressions here. So the book would be listed here and then you've got your metrics as well. So you've got the clicks, the number of clicks it off head on that book. The CTR is listed at 0.40% on it and really tight. Much notice of the click-through, right? But I do know that if you can get your click-through rate, again, under, under one, then that's a good result. Actually, sorry, if you can get your result is you're presenting as high as you can, that's the best result because it means that every time someone views your book, that 2% of the time, 2.3% of the time someone sees my book and I clicked on it, which is great. That's what you're aiming for. For example, 1.5% of the time someone sees it. And then the cost-per-click is 22, That's paints, not dollars. And this 158 orders of got £498 with a Styles and I got an eicosanoids 0.19.47. So remember, you've got to take away, you'll spend from your styles to get your profit as well. They just considerations that you need to consider. That's why it's really good to have that icon as low as you can. When you're on the dashboard, you can change the date range as well. And there's also a tab where you can click the columns. These are the columns you've got all the way down here and you can tick or untick walk columns you wish to say. But I attend a lot to have the clicks. This bend, the cost-per-click, the order styles and icons. Typically what a lock to see. And also you get a bit of an idea about how many times your ad Spain, same body impressions as well. So that's a bit of a look at the advertising dashboard and what that looks like. But let's just cover a couple of more things before we get into the lessons about setting up your campaigns as well. Now to register for Amazon advertising of lift. Link up the top here. But I'll also put in the description notes. But if you visit the avatars Amazon register, then you can just register it for Amazon ads. You click on the country which to advertise and then you can complete the information. And that would include your tax information or your billing information as well. It's quite easy to sit up, but I'll lay this link in the description. And the next thing I want to show is that Amazon do have tutorials as well that you can watch to help you. We sitting up campaigns and things like that as well, which can be very, very helpful. Let me just show you what that page looks like. And this is the Amazon add tutorials. So it's called Learning console dot Amazon advertising.com. Forward slash student forward slash catalog. You can actually go into sponsored ads bootcamp, you can learn about Amazon ad types and placements targeting your sponsor, their campaigns. They do try and help you in regards to setting up the campaigns and what to look for. And there are some really good tutorials in this console that you can use as well. Some hyping that this helped with an introduction to Amazon ads. There'll be a lot more information I'll be sharing soon in the cross the lessons for Amazon advertising. But I wanted to give you by learning opportunity to know the importance of eminence on advertising, some of the key tips, and then how to register to actually market your book as well. Let's get into the next lesson in the moment. 4. Advertising Options for Books : Welcome to this lesson. I want to cover off what book advertising options that you do have. Now it does depend on whether it is a low content book. For example, like a primary composition notebook. It could be a low content book, like a children's picture storybook or an educational resource for children. Or it could also be a high-content book. So let's look at the different book or advertising options. We'll mainly focus on the low end no content books. But that's not to say you can use the same strategies and techniques if you want to market and advertise your high-content book using Amazon advertising. Firstly, the campaign that I typically choose is called a sponsored product at and that's the most general use. Oh, that's the most popular, sorry, it's the most popular campaign that people use. There's also sponsored brands which I showed in the introduction to Amazon advertising saw that banner that had three different books. That was right at the top. That's another option, but it can get expensive. But if you're starting out and you're quite new to Amazon advertising, you would choose sponsored products. And in the next few lessons, you'll see that I choose that for the different kinds of campaigns that are created. So the three main campaigns that you will become familiar with, one's called an auto campaign. So Amazon actually choose the different books that you might be, your bookmark be put up next two might be different categories that they believe your book will fit, and also different keywords that they believe your book should rank against or your book will actually be able to track against, I guess with the algorithm. So Amazon shoes for you on your behalf. Now they don't always get it right. Sometimes they don't get it quite right. And they have unusual, unusual categories or books that it's running against or even keywords. And it does take a bit of time. And what you need to do is do negative keywords. That will actually mean that your book is not gonna be shown in front of that particular book or in that category or against those particular keywords. And that's part of learning the ability to be able to optimize your campaigns, which is really trimming those areas that are causing you to lose money. And you want to get as many keywords, books, categories that are going to make you money. So that's the Auto campaign, a broad phrase and exact keyword campaign. And that's we have keywords that are broadly termed different phrases and exact. For example, an exact would be letter tracing, that would be an exact word, but a broad term for that word might be literate tracing for kids, literature or exercise letter tracing book for girls at my year. So it's a broad term that you have and I'll go into more detail about that when in the lesson about setting up keyword campaigns, I go into more detail about that. Then the last sort of campaign you can set up as a category and an ice and targeting campaign. So again, I have a lesson about this cell. I'll show you more details about it. So now let's explore the different options you have with low content books and no content books. Now this is what's worked for me. You may overtime find better ways of doing it. But for me, this has worked very, very well. For low content books being our exercise sort of literature. I seen books, coloring books, any books that don't just have blank internals. So I start the bid a little more aggressively, and I have sometimes have it as high as $0.40. There yesterday is high. But what I'm aiming for is to get as much traction with those keywords in the first week or two. And seeing which keywords are actually going to work well for me, I start Amazon ads effectively, pretty much from day one or the book going live. And you'll see the lesson called the rocket launch method, where I talk about my launch strategy and how I do start from day one. The only change up would be depending on the books. Sometimes I'll wait for three or four reviews to be on that book before I start to advertise. But in most situations I do start from day one. I advertise from day one as I am to be in niches with low competition but high need. And that's where I can afford to advertise immediately because I may not have reviews, but I am going to niches with low competition, so unlikely to get clicks on my book. My AKS, will be expected to be high, approximately even a 150 per cent high cost. And the first couple of weeks until I begin to optimize it. You can expect that you're going to be straight out and have. Keywords that are ranking selling from the very get-go because they might be plenty keywords that don't do, do what you expect them to do. So you need to optimize as you go through. And my target for most books, he's an icon of under 25 to 30%. If the book is priced at 899, That's pretty much where I'll be aiming for either the first 30 days. And it just again depends on the cost of your book, the royalty you're getting, and also your plan over the next 30 to 6890 days. I know that if I can invest in the front end, then it will give me return to the back-end over time with organic growth. One of the options for no content books him. Will I start advertising soon after the book glows live? Just with a broad and phrase keyword campaign. And Amman only have 40 or 50 main keywords in that campaign. Just want to be really specific and target those main keywords. And I want one book to rank for. I may not even have a big spend on that book. It's really just trying to get some more eyes on my book. I don't expect for no content books to sell really well to start with. It does take a bit of time and any sort of direction towards my book via advertising is a good thing. So I do start my beads between 20 to $0.30 a mile and pull back a little bit depending on how some of those keywords are going. But if there's some good tracking keywords, could potentially increase it a little bit as well. Depending on the sales of my even commence with an ACE and, and category campaign as well. Again, it just depends on the book that cover the niche and how competitive it is as well. So they just some options for you when you look at low content books and no content books, I think the next thing is to actually show you my personal rules that I have with my advertising. Again, this is more personal choice. You might have different rules you wish to apply depending on your budget, your circumstances, your book, your niche, your category. There's a lot of different things that come into play. So this is just a guideline for you. But I say the budget for the first month as well. So that budget might be $20, might be $50 just to painting, or even could be a $100. It just depends on the kind of book, the time I've put into that book and the expected outcome that I would look over the long term for that book. The next rule I have, if I get, I clicks or I've spend $3 on a keyword or turn off that keyword as well. And you'll see as I'm doing my broad phrase and exact keyword campaigns. And when our Optimize, It's important that you do that. So you just need to have a budget with your keyword and also your clicks. Remember there is no perfect formula with the bidding strategy. I bid what I can afford to lose. So when I start a campaign, you just need to know that you could, you could lose all your money and you may not get a sale, but you spend what you can afford to lose. But you need to think about the long term and remember to watch that lesson about the mindset of Amazon advertising as well. Where I go through a lot of these, I choose my top ten keywords and be more aggressive with their bids from the very beginning. So I'd usually try and drill it down to ten keywords that are now should perform really well based on my title or subtitle and my seven backend keywords and my niche. And I really just go a little bit harder for those keywords. Mixing are generally that my ads run for four to five days before I begin to optimize, to let the data flow. As it can be a 12 hour delay, or they usually use a 12 hour delay from the data that's coming in from advertising. So you just need to let it, let it sit for a bit and let it flow. And you might even want to push that initial period of optimizing out to six or seven days, but are generally large. Just have a little bit of luck. Justin cases a keyword that's really overspending. Our might just need a pause at keyword. Next thing is our check my campaigns every second day after bad day five and just optimize. So just refer to the optimization listen. But the optimization process is important because it will save you so much money over the long term. But you will also make you lots of money in the long term if you can optimize profitable keywords, keywords, and get rid of those that aren't so profitable. Next thing is if the high cost for keyword is less than 30%, I increase the bead by about $0.05. So if there's a particular keyword that might have an, a cost of, you know, 1520 per cent. Then I put another five since Omar bit, because I want that keyword in front of more customers, won't necessarily spend more money. But it will actually, if someone else has a bead that at least some in front of them, because I know that keyword is profitable. The last one is if the icon for keyword is greater than 30%, I actually decrease the bid for that key word by about $0.05. And I just wanted to keep checking it, making sure that I'm reducing it, not overspending as well. So they both my personal rules. You'll see as you go through the lessons what some of these terms mean. So when I pause the keyword, whether I'm adding keywords without changing the bead. That will be explained when you go through the videos about setting up the campaigns. But I wanted to give you my personal rules and this lesson. Just come back to it again. If you need to get some reinforcement about the rules that I implement for my Amazon advertising. So I hope this information helps you to get started with your Amazon advertising because it can be challenging. And I know from personal experience, I spent a little bit too much money to begin with. But maybe by spinning that much money or learned what quicker, because I had to. And you just need to be very careful and mindful that the budget can be spent quite quickly if you're very aggressively keywords that people are clicking on but not necessarily buying your book as well. And when you're, when you're seeing the revenue generated from your books, remember that that's the total sales of your sale price. For example, if you had a book at $8.99, revenue is, say, if you sold ten books at $8.99, then you get $89 worth of sales, but you need to factor in that Amazon need to take away their 40% and the printing costs. So you're only left with, for example, it's if it's $8.991100 pages, you might have a royalty of $2. Then effectively, if you saw ten books, you've only made $20. So you just need to be very careful to spend versus the actual profit, not just the overall revenue of that book as well. Anyway, let's get ready for the next lessons as part of this section on Amazon advertising. 5. Finding Keywords for Amazon Advertising: Welcome to the next lesson. This one is about keywords for IMS or Amazon marketing services, or also known as Amazon ads. So we need to find keywords that we will include into our Amazon ad campaigns. Now we're gonna be using a variety of different Amazon ad campaigns. Keywords are the words that we believe that customers are searching for all using when they type in a search bar of Amazon, the words that were actually topping. We need to try and extract those words based on the book and making sure that they're specific to what we name. So let's get into the rules for keywords for Amazon advertising. These are the rules that are developed for Amazon advertising for the keywords. So firstly, we need to keep keywords relevant and specific to the book with a width that we've created. If the words aren't relevant, customers are not going to be searching for that specific words. So I just saw you had an alphabet letter tracing book. There is no point putting unicorn coloring book into our campaign as a keyword, we need to be specific. Avoid including hundreds of keywords because it'll cost you. When you include keywords, you need to expect the customers will search for those keywords and then your bookmark come up as a sponsored ad. And then I might click on that. And each time someone clicks on your book, then you're gonna be paying for it. So you need to make sure those keywords are specific because we're targeting those customers that are searching specifically for the kind of book that we've created. And every time someone clicks on it, if you need to pay for it. And therefore we need a strong conversion. The last point is, use a couple of different sources to find keywords. In a moment, I'm gonna be showing you a variety of different ways we can source our keywords by frame methods and applied method. But we need to try and find a variety of different ways of getting these keywords the customers are searching for. And we'll also be discussing what a short-term keyword is, or short tail keywords and a long tail keyword and the difference between both of them. So let's get into the, the part of the lesson where I'll go through how to find them and how to document these keywords for your marketing. Very first thing we need to do is just get a spreadsheet and just have the title of keywords. Now we're going to be targeting. We'll call it. Let us try seeing kids. Let's just say that was the title. And that's the kind of book that we're gonna be advertising for. We need to now bind specific keywords that we will enter into our campaign in addition to some of the keywords that Amazon actually do suggest when we go through the process. And you'll see what I might mean in a moment. Let's find some specific keywords around literate tracing. Learn to write kind of books. And the first place would be to go directly to Amazon because that's where customers are searching. So let's do that now. We use the top search bar up here to get the main keywords that customers are searching for. So remember, we need to make them very specific and relevant. If our book was about, we're going to try seeing or learn to rot, then we might go learn to rot for we might actually bring it back to rot. So now this is that the expander card, the IMs a suggestion expand out as well. What will we do? We would copy that. We will go back to our spreadsheet, control V. What we need to do is just do this. We need to crop and we crop on the side of the y. What we started to do, I just make it just sort of find it easier if I do this, is then starts to rot. And all these ones that are relevant to the book, most of these would be relevant. And a lot of these are as well. What I'll do, I'll pause or write these down and then I'll show you what we need to keep on doing. I've gone ahead and I've jotted and the majority of these down. So I would then get rid of that. Then go back to this. And you can keep searching, keep bringing up these words. And again, you would copy and you would paste this back into your reshaped. So I'll show you again. We go back into it and I've pasted it. So then I keep writing libc, tracing. Preschoolers and keep writing those down. So I'll do a few more days. And you just keep adding relevant keywords, both what we call short tile and long tail keywords. So you might just have a short tail keywords will be glad to try seeing. And then the longer tail keywords at these ones here, that you may not get as much traffic, but if they're specific to what your books about, you might actually convert more often. Just keep on doing that and men, but only for relevant words. So that's one of the key ways to do that. Now the other way we will do it is by using another software, which I'll show you right now. And I'll show you the specific why we can get k words during that method too. This is sought cold Amazon ice. And so what I'm gonna do, my graphic isnumber here. So we're going to copy, we're going to get back to this website. You're going to paste it. Let's find out if this is free, by the way, let's see if it pulls up any keywords that this book is ranking for. And it might be something similar to what we want to do. Let's scroll down here. And these could help you with different keywords. So you think that might be one that we want. So we got and we paste that in a spreadsheet. Then we go back to the guide. And we got this could be another one that I actually hadn't thought of before. We go back here. We place it on there as well. You can then choose another book. Let's go for this book. Go back. Let's swap disorder. We go through here. Again, it gives you some details about the book as well, number of reviews, the pricing. Let's go down further. Sometimes it takes a little bit of time for the keywords to come up. Here we are. So these are ones that are actually hadn't. I think I've thought of Ada. We wrote these ones down or get those ones noted down. So I'm just copying this one we might have, but there is a y, we can just make sure we don't duplicate. So we just go down and we copy all of these stata. Let's do that one. I think we've got that one. There. We go back. You can just keep adding different keywords from other books that you might be aware of. So we just keep doing that and we just want to do it. We will assign guy on you guy. The next thing we need to do is to make sure that we remove any duplicates. And we can do that by going to data. We've got to remove duplicates. We're going to call an I. And we only had one duplicate. And then we brought together. Now there is another way that you can find this. This is the, this is the way to do it for frame. There is another way if you wanted to speed up the process, and I'll show this on now this tutorial is module or the sun. The whole unit of what we're doing is all that ways to do it for free. But let me show you a paid way that you might consider once you start to earn some royalties that you might want only investing to business. And it's called publisher rocket. This is the platform. What you do. It's a one-off subscription base model and you have lifetime access to it. It's under a 100 US dollars. And in the bonus lesson I'll provide some details about in that I just got to IMS keywords. So just say it was tracing leads to the linear tracing. We go get them rocket. This will actually bring up a whole heap of different words. So you can actually see all of these and you would go through and make sure that they all relative to what you're doing. So they might be, for example, this one here. If this one wasn't relevant, then you wouldn't include it. And what you do is you simply export this as a spreadsheet and then you can go through and delete any and you can add it to your list, which will create in here. And you can just keep on changing that around so that you do different searches all the time and bring up different words and then you just delete any duplicates. So that's another way that you can speed up the process incredibly quickly by using publisher rocket. Again, I'll leave the details of this in the bonus lesson for you. So that's the way that we go through the process of finding relevant keywords for our campaigns. And you just need to make sure that you have the rod relevant keywords. Not too many, but plenty that will give you lots of different options for your customers to find. Your book says, that ends this lesson. And next I'm going to show you actually how to create automatic add. And then there'll be a separate one in regards to a broad campaign, broad search tamped. It can't bind, so I'll get onto that in a moment. 6. Updated Lesson Amazon Ads 2023 Campaign FINAL: In this lesson, I wanted to provide an update. So it's now 2023 in January. And I wanted to give a bit of a reflection on some of the things that might have changed for Amazon ads since our first created the course, but also the performance of one of my ads or campaigns. Just so you can see what I've been doing and also trying to get the right results for the book that are launched. So what I want to make sure you know, is that with Amazon ads, it continues to be an ongoing process of learning. So when you create your campaigns, you do need to continue to optimize, as I've mentioned in the course. But it's also an opportunity for you to look at different ways that you can maybe improve the performance of your campaigns. And also if you are launching your books, what different things? Maybe you've been working for me that you can try. With my Amazon advertising initially when I first started using Amazon ads, always perhaps starting with a low bid and then building it up. But I've done recently that I tend to get better results. If I start a little bit higher, get the traction, and then I reduce the cost per click of each of the key words that I'm using. I just find that if I do it this way, again, that initial traction, if it's causing me to match, I can reduce the spin by reducing cost per click or even adjusting the budget spend. Now what I'll generally do is start with a higher budget for the campaign. And again, as I optimize it, I can eliminate keywords that aren't really being effective for me or costing too much, I can either eliminate them altogether or I can reduce the cost per click. And also another method is obviously to reduce the overall budget. Now, if you are reducing the overall budget, you do need to optimize even further to reduce any of those wasted keywords, the spending money for you, which you will therefore erode your overall budget. So it's that point in time with your optimization where you've perhaps been optimizing for the last couple of months. You can then have confidence sign that the keywords that you do have in your campaigns are effective. And you can then reduce the budget. But I think the best way of doing this is to show you an example of a campaign that I'm currently running for a book. Its performance, the a cos, and even the budget that I've got and how that campaign is performed over the last four months. Therefore, we can see how I'm reducing the cost over time and also the budget allocation. And in the near future, I might even turn that came paying off if our fill out the keywords are tracking well enough in the Amazon algorithm. But also, it might be that I just reduced the budget spend. And I really, really optimize my add soda might only have four or five keywords that are effective, that are now that I've got a good icon on, and I'm not getting any way siege for any of those keywords. Let's hop on to my dashboard. Let me show you a campaign. It's performance, and that'll give you an idea about how your campaigns could potentially be tracking over that period of time as well. So we'll look at a 30 days, 60 day and even 90 day performance of the campaign and some of the changes of May to that over the journey. So let's get into that now. So here we have one of the campaigns that I think you'll get a lot of information from. This campaign was launched on August 22, 2022. Now the current budget I have is $1.50 for this campaign. And they can see that the other three campaigns that are have, have all been turned off. I just didn't fill out their performance was suitable and always getting far more traction from a targeting keyword campaign than any of the others and may happen for you over your journey with your campaigns. So looking at this one, it is a 30 day range so far, but I will change it in a moment. But let's look at these salts. Pretty much December 2020 to 30 days is now very early January. But let's look at the last 30 days. So it's spent $262 for a return of 1,000, $8,009, and the cost was 27, 6%, which is pretty good. I want to try and reduce that to about 20 per cent. It's ahead 125, 778,000 impressions. And I've had 101 orders over that 30-day period. Now, what have I been looking at doing? Well, I've been making sure that I've been optimizing all the keywords within this campaign. So if I click on here, and let's have a look at some of the keywords. And we click on it one more time. Then what I need to do is go to targeting. And then I can see the performance of each of these keywords. So the first reason is an exact match type. I've got the bead, fairly hot $0.44, but the conversion is very good. So I'm getting a 25.6 per cent icons. So 22 orders. This one. It's a little bit higher still at 30% for 40, sorry, for eight orders. And then I've got six orders here for 51.85. So still very high or probably need to start to optimize those a little bit more. I mean, this one here has a 15%, 10%, a pass. I've got a few day that are quite low, but I do need to adjust these. So this one is performing really well. This one here, it's saying as suggested below $0.59 and I've got 39 or probably even do sat down to $0.35. And that's a broad term match. And then I've got a phrase and the exact collectively those, those keywords bringing a bulk of the orders, just going to continue to optimize them. Now, if we will look at a different range though, if we went from November to the end of December 2022, let's have a look at the R and S. So that's saying keyword was performing at 31% a cost over that period of time. So you can see how, by changing the date range, you can see how those trekking at that point in time. If we look at the icons up here, 27.5 per cent over $2,000 worth of sales for $560 spend, ideally are still wanna get that down to close to 20 per cent over the next month and a half. And now that we're moving out of the peak period or December, I should be artists that do that. But you just got to keep on playing around with your main keywords that are delivering the results for you. And if you go to your stats, you can start to determine what keywords you can eliminate altogether. And maybe some keywords that you can keep. This one's got five orders for 18% I cast this one's got four orders for 12%, for orders 15%. So I've got some keywords in there that are doing really well. But I just need to make sure that I continue to optimize those. But overall, it's a pretty good result at 27.5, 1% with 288,000 impressions. And what I wouldn't need to do is continue to look at these maybe every week at the moment to allow that data to come through. And to ensure that I am optimizing it because you don't want to jump to conclusions too early by reducing bids. If over the term they've actually been performing quite well for you. If we went back a little bit further, Let's go to let's go to the 31st of December. Let's go save. And the overall cost is 27.85. And again, these have been performing my top keywords, 56 orders, 46 orders, 30 orders. They'd been doing pretty well. And closing on 450,000 impressions, which is, which is very, very good. But you can see it jumps around a lot. So an a cos of 93 per cent that day and then an a cos of voting percent that day. So you've just got to continue to monitor this. But that's why when you do your date range don't do too short because you need to take in consideration these ups and downs as you go through. So let's go to the last 30 days again. And you can see throughout December, there were some big days, $89 in sales and non-personal costs. And this one is 59 styles and icons to 30%. If I was able to get that long-term, that'd be great results. But I just wanted to provide you with these update because it's important for you to see how some of my campaign tracking, what I've been doing and the importance of continuing to optimize each of your campaigns and not to have so many campaigns that it becomes overwhelming. Otherwise, you may need to engage a third-party to manage your ads. Because I tried to maybe start with three or four campaigns. And then as I've done, these actually get rid of some campaigns to make sure I'm eliminating any overspend, but also making sure that it's manageable performing as well. And that's another reason why you shouldn't orange so many books that it becomes out of control with your Amazon ads that you spending 3 h of your time managing your ads and not being able to get in the place of actually creating any more books. So there we have it. Hopefully that helps my 2023 update for Amazon advertising. And good luck with your Avid Amazon advertising for this year. I really hope that some of the information and providing in the course is helping you to generate some really good returns. But remember, think of it as an investment towards your book and not as an expense because getting more traction for your book really help it over the long term. 7. May 2023 Campaign Update: Welcome to this updated lesson from May 2023. I wanted to provide this lesson to show you the impact that one of my campaigns is having. And I continue to update this lesson is show you how this campaign is actually tracking. What I wanted to do is to show you the spend and the sales and the a cos. So for the last 30 days, the spend that I've had is $92, $23. The sales for this one book that's been to $571. The acos is now at 16.14%. I've been able to continue to get that high cost down. When I first started running the campaign was around about 40 or 50 per cent. Then I think we don't need the last update. Was it around about 22:23 per cent? Now I've been out to get it down to 16 per cent. So what are the next things that I do from this point in time that will help to continue to allow this campaign to run effectively. You can see the blue line here. These are the sales and you can see they've got some dips and troughs. And there's a big point to see. So $43 in sales, 9% a cos. Let's extend this out a little bit further. Let's go to will go from the 1st of April through to the 23rd of May, which is current. Let's see how it's performing. $179, spent $1,120 in sales, and still a cost of 16 per cent. So that's really, really good. So what do I now need to do? How can I make this campaign optimized even further? When we go back to the last 30 days which are locked to do, that gives me a good range of keywords and how they're performing. It shouldn't necessarily just basic keyword over the last seven days because it can be different peaks and troughs with what you're doing. So let me go into this campaign bit more. Let's investigate it. So we are going to go to targeting. And I'm going to find out how these keywords tracking at the moment. So at the moment, my top keywords, let's go down a little bit. These are probably my top keywords here. So this first keyword has got 24 orders at 13% a cos, which is going really, really well. This one here has a bid of $0.39 by the icons, a seven for 1%, which is brilliant. I've only spent $4 to make $54 in sales. And you can see the difference here. Interestingly, the best performing keyword is a phrase. But if I had the exact word that it's not performing as well and it's suggesting that I have a bit of 20th sense. I'm actually increasing that to $0.31 because I think I want to be placed number one when it comes to the phrase of this. And obviously it's been effective. So what more can I do to optimize this? Well, let's look at a few other components of what I'm doing. And I think my current spend for this campaign is only about four or $5 per day, but initially started with $10. But I've reduced it now too wet for because I just didn't want to keep on spinning so much money. Even though I've got a good performing a cost over the long term, I just don't want to continue to be paying a lot of money with my Amazon ads. If I'm getting organic, sales are sticky, keep the head performing, but not switch it off. I'm going to continue running. But the next thing I wanna do is go to my search terms. And this will actually tell me what customers are actually searching for and what the keyword is. Customer might be searching, e.g. for Archie the bear. And there's been nine impressions and only one click. But what I wanna do is go to orders here. So click on orders and I click it one more time. And then this will filter it to my best performing keywords. So a customer might search for Big Brother coloring book. But the key word I've got its exact is big brother coloring book. So that answers the question. That's what customers are searching for and it's exactly what they're searching for. So I've got a higher bid on that one. And it's going to be a cost of 13.93% and eight orders. The next one, a customer might be typing in juvenile fiction, Big Brother, a book. And I've got a phrase which is targeted at $0.31 and that's got an a cost of six per cent. So with these ones, anything that is around about 13% or even 15% lower, i just leave alone is something is getting higher than that. Then adjusted this one here. It's got to be the $0.73, which is very, very high. But it's going to take us so far point out too. So I'll leave that one. Now, this one here. Books for Big Brother of new baby. It's abroad to assert a search term. And I've got three nonsense, but I haven't actually got it added as a keyword. So what I could do is go add at is a key word. And I'm gonna do exact. Now I've got a bit of $0.35, which is just a bit, and I'll probably leave that. So add that on there. Now to add as a keyword. So if someone searches exactly four books for Big Brother and new baby, then I'll be ranking in there to hopefully get the beat. So what I would normally do, anything with maybe two or three odors, I will add that as a keyword, anything below that? So a one or probably wouldn't add that one yet. I would probably just leave that and leave it as the phrase. And it's obviously capturing customers as we go through this one here, I could possibly add that one, but I might just leave it for the moment. It's had eight clicks. Spin totals 44, but it's generated $21.98 in or living percent. So all of these keywords over time, I've started to perform well with for me. If I've got keywords that we've got say gun, clicks, that might go down a little bit. And I'll see if I can find any. So these ones here, any kleeks? We've got three there, all my keywords. I don't think I would touch any of those if there was up to about five or six clicks and I got no sales, then I would probably toggle that off and turn it off. So I might just leave that for the moment. But that's the performance of my book. I was my, sorry, my campaign with my book. And it just gives you a bit of an indication of the targeted bead hammer. A cost is performing the number orders, number of clicks. But remember, you can have a campaign that he's targeting these words. But if your book isn't great, then what'll end up happening is you might have a great cover. Someone clicks on that cover because I like it, but they don't like the description and it's not addressing the needs. So what will happen? You will pay for the keyword because someone's clicked on it, but then progress through to buying it. And therefore, you'll click rate increases, but you'll spin rate also increases in your AKS continues to skyrocket and you spend more than ever. So just be very mindful of that. So I hope this helps you out. These keywords. If you put exactly the same keywords for book that was similar to mine, they may or may not work. It all depends on the length of time that you book Spain in the marketplace. The traction it's getting the cells, getting the reviews, it's got the description. You've got Frank cava, you've got over those in a mixed come together to help the performance of your campaign. So there you have it, a hope that really helps you. 8. December 2023 Campaign Update: Hello and welcome to this updated lesson. It is now 14 months since I initially launched this campaign, and the previous update I did was back in January of 2023. Now it's December 2023. I thought it would be fascinating for you to see out of interest the lifespan of a campaign and how long it can actually perform for. Usually has a lifespan of about 12 months, but in this instance it's been running for 14 months and continues to perform. Although I identified that it has actually started to drop off at this point in time. You can see here it's got an Cos of 48% but if you go back here, the Acos was 31, 15% There has been a few times where it's gone up and down. Now, if we go to the date range of say, year to date, it's got 19% Acos, which is very, very good spent. $1,327 for return of $6,834 So it's been a successful campaign and I'll just keep on monitoring it. I'm a little bit concerned with the drop off in sales based on Cos. I'm have to do some tweaking and optimization on this campaign. But overall it's got nearly 800,000 impressions for the year to date and about 1,000,300 impressions for the entire campaign length, which is very, very good. So that's where the campaign currently sits. I wanted to provide this update to you so you could see how things have changed for the campaign over that journey ever since. Doing that initial campaign and filming that lesson, and then providing that update back in January 2023, and now 12 months further on into the future. This is where the campaign sits. So hopefully this lesson has been an eye opener for you. 9. How to Create an AUTO Campaign: Welcome to this lesson on how to create an auto targeting campaign. Out of all the campaigns, this one is the easiest to create because what we're ultimately doing is allowing Amazon, the algorithm of Amazon, to choose the keywords, the categories, and different books to target as part of our ads. Now they don't always get it wrong. You need to make sure that you're checking your auto targeting campaign to make sure that it's not overspending. Because I might be putting your book in front of different categories of books or keywords that might not necessarily be relevant. And sometimes customers may see your book, might not be necessarily searching for your book, but just like the cavern I click on it. But effectively you will pay for that click. Let's go through the process of setting up an auto targeting campaign for a book. And you can actually see how easy that processes. And y auto targeting campaigns can be nice and easy to sit up and gets you moving towards marketing your book on Amazon. The first thing you need to do these to jump on your bookshelf and you need to find the book that you want. And just say you did a search for literature icing. And you came up with this book just here. And so what we're gonna do, we're going to market that book. So we go to these three dots here and we go to promote and advertise. It will then give us an opportunity to choose the marketplace and we're going to choose.com. I got to create an ad campaign. When these sets itself up, we then will get an opportunity to choose one of these three wages doing an automatic campaign. And sponsor brands is when you have the banner across the top. So we don't need that one. We want S sponsored products, so we click Continue here. Then we go into the actual creating the campaign process. We're going to say tracing book all time. And I'm just going to do Example. Know what that's about. You can choose a portfolio if you had different portfolios that you had with the books, you can create those. You have a start or an indict. Sometimes you just launched the campaign to run its course and not have an indict if you checking it regularly. But if you woodblock and indict, you just add that mopping two weeks, four weeks, three months. What did he choose? The daily budget is up to you. Sometimes if you have a limited budget, you might just want to have it loud about three or $4. Well, if you have a bigger budget amount, B. Tindall, but when you're starting at, start with a low budget to get to know the process. Let's just start with follow-up dose. To begin with, you have two options here. In the next module we're gonna be talking about manual targeting. But in this one we're doing our automatic targeting. This is when Amazon would target keywords and products as similar to the production you're at. So we choose that one. We have three options here. We'll choose dynamic Beads down, meaning that Amazon book that out. Output can target and the bead is less than side-to-side. We targeting at $0.25. If it's less than $0.25, Amazon will allow us to be at its height $0.20, not an incense. Atomic dynamic beads up or down. It can actually move the bead up by 100%. So if you had a beta of $0.20, Amazon can actually be $0.40 on your behalf against the book it thinks might convert, but it might not. And on the other flip side, you can actually reduce as well or you can fix your beats. But I'd just like to have dominant magic Beads down so I can actually spend less if it has an opportunity to do so. We can choose whether we wrote our own little styles text against the book. But you just got to be careful, Amazon, quite strict on what she can rot. So on only just to standard, which means that there'll be nice with sales rotting under. And I've never seen any difference by adding custom text. Now on only copy this, and I'll place that under the group nine just TO. The next area is that we need to follow their product all find that book now and place it here. So we have a product that we actually beating against. I've found the book and I've added the book that P is here. Then we scroll down here. And we've got our opportunity to sit to a bead. Amazon is suggesting a bit of a dollar every time someone clicks on it, and that would erode our block. We probably only getting a random better dollar IT on the sow process here. So that is why y2 heart with a road any budget we'd have. So you might just want to have it at 23, $0.23 for example. And that's how automatic bead. And that will gather beads at $0.22 or lower because we had done and make bids. ****, you had the opportunity of what they call negative keyword targeting. So if you have maybe a later tracing book, but you don't want your book. I haven't gone against number tracing books, then you can actually add a negative exact or fries that you don't want. And that's normally something you add as the campaign moves along, not initially. And then what you do is launch your campaign. And that's as simple as it is to set up an automatic campaign allowing Amazon to choose the categories and the products and the keywords at your book will be going up against, will be searchable for, for Amazon customers. And it's quite an easy process to do. And you find that auto campaigns, you might find keywords or products that you didn't realize customers are searching for and your book was selling under. It does have a very good way of gathering extra keywords in nine other thought about they can add to other campaigns that he's had to set up the automatic campaign. 10. How to Create Broad and Phrase Keyword Campaigns: Welcome to the next lesson on how to create keyword targeting campaigns. Now we're gonna start with a broad and fries keyword campaign. Now, using broaden fries because we want to target a broad range of words or keywords, and we also want to use phrases. But when we start to identify what those nine keywords are, we can actually be more specific and create an exact keyword campaign. So that'll be the next lesson. But to start with, we're just going to be creating a broadened phrase campaign. So it's getting to that now. The first step we need to do is under sponsored products where we get to do our keywords, we go to Continue. This will bring us up with the details again to create the campaign. So we might call it tracing book. We're gonna do broad keywords. And then what we do, we can choose a portfolio again if we choose to, or we can have an indict. I just like to keep it on indict so that I can keep monitoring it. Let's just do another budget of $5 and we'll keep that minimum. Now this time, what we're going to be doing is choosing manual targeting. And this is where we actually choose keywords or products to Target shoppers searches and sit custom beads. Again, we have an opportunity of choosing. We want dynamic bids down. Dynamic beads up on Dan or fixed speeds. Always just loved to choose dynamic beads because therefore amazon will lower the price if there's an opportunity to do so. I'm gonna keep it at custom text for the ED. Next, we need to choose the book that we had where we wanted to target. And we're going to choose the same book that we did for the automatic campaign. I've chosen the book again. And now I need to do is scroll down to the next section. This is where it has targeting. So we can choose targeting of keywords or PROC targeting. So that's when we actually choose categories or brands or Pacific specific books. We're gonna be doing keyword targeting for this one. What we need to do, We go down and we have our list of our books at keywords that we wanted to, and initially into Amazon, my provides you with a whole list of keywords that I think we should be targeting. And yes, we will definitely have a look at those. But to begin with, we need to enter our list. Now to start with, we're just going to be using broad and Fridays. We're not going to do it to exact. So that's what we need to do. And we just grab our keywords. So this is where we need to enter keywords and highlight them or copy them. We got back to our campaign and we simply enter them like this. Now it's really important that you click here and you go to default bead because Amazon praise him that seventy-five cents, we want to lower that $0.22 as a default bid if it's got broad or fries with broad keyword search terms, it means that if it was just learn to write for kids, it might even have learned to write for kids spelled chi or D, zed. And you just don't know what customers I can have taught and IPO words at the start, which at the end. But you just need to know that it's going to be very broad, that's gonna be doing. And phrases might be different phrases that people might taught in. And so we need to add for both. So in returning to sense, we add those, might kick back a couple. Now the other thing we want to do is we want to go to suggested. Are there different words here that we can use that will target ebook. So I would suggest, yes, Now this is giving us a suggested bead. Now this is very competitive niche. Gallaudet tracing. I wouldn't be surprised the surprises some beats of these hard. But we go down here and add any that we think might be specific to our book. We got down Bobby, kindergarten book. Christmas. Christmas, it might be Christmas that people want in quickly do that. And we keep going down. We can add whatever we feel is specific and you can add, the more you can add whatever you want to. Just add heaps and down here, Min Bao, just be very, very specific. I'm just gonna leave it there. The other one, because it is a Christmas theme. Christmas. Let us try. See, whoops, I didn't spell that wrong. We'll do that. Christmas tracing. Adult them at the mall. We just get rid of that one and you can do that as well. We can preempt some of the ones. We're going to add those two as well. You can add as many as you want, but remember all with Kate them to under a 100 or a couple of 100 maximum, just as long as he's very specific. Now, if you want, you can even add if it's really specific to eBook. Wait, I'm not rot Christmas letter tracing. I might add those to look. We've got that one already, so we just need to check these and just make sure it's doing the right thing. We could even do. Sometimes it might be locking activity both, but let's just keep it like that. I think I've got everything laid down or I'm not just get rid of any duplicates, which was that one. That one, sorry, we just get rid of that one. Oops. Let's get rid of that one. And then we add those keywords. And they, these exact that are gonna be targeting. Then we go down. There might be some negative keywords that we don't want a book to be going against. So you're welcome to include those, but don't normally do that once I go back and check my ads to make sure that they are actually targeting throughout keywords. And we don't want custom text, way wanted. Where was it? We want standard. Then we will launch a campaign. We launch it. And then it gets reviewed, moderated, and it can take up to a couple of days or a couple of days potentially, but say 72 hours, three dice. But I'll usually found within four to five hours maximum. I've got 58 keywords on targeting, which is, which I feel is the best method because you're really targeting specific words, but maybe you can include up to psi 200 keywords. And I've got my schedule and modally budget. And I should have also added AI group nine, which was the sign as these. And that is how to set up your broad and fries keyword campaign for Amazon ads. 11. How to Create Category and ASIN Campaigns: Welcome to this video on how to create a category in ice and targeting campaign. This campaign is a bit different from the other two being the Automatic and the targeting keywords. So let me go into a little bit more detail about what the category and ice and campaign involves. The category in ice and campaigns, we have two areas we can target. We can target specific categories, or we can target specific books by using the ice and numbers. So the ISBN number is the identification number of a particular book. In this instance, it would be this number just here. And as I said, this is the ISO number. Now we've got a couple of different approaches to finding books that we wish to target. You can either search by using Amazon, just the search bar, and finding the different books or five different categories. Or you can use different software as well. Let's have look into that. The free method of this approach is to use the Amazon search bar. Let me give you an example of what that would look like. For example, if we had a dinosaur coloring book that we wanted to advertise than what we would do. You could just Rock Coloring Book. And then what this will bring up is all the different books that you might want to target. For example, this could be one here. What you do is just copy and paste that in a spreadsheet. And you can do the same. So you just get a normal spreadsheet and you just copy and paste the ice and numbers of those books you wish to copy. So you go to the next one and you just click it and copy it. The other thing that you could do as well is you can look into the book, for example, this one. Then you could go and say what categories this is listed on there as well. So if you scroll down further and actually see the different categories, so these could be one that you'd like to write down, children's dinosaur books. If you have looked into children's dinosaur books, you can also see the various different books here that you might like to target. You can just go through and click on the ice and numbers and copy all of these ISO numbers. And you could just manually do that for each of the books that you wish to target. That's one method, that's the free method. But if we will look at a pied method, I'll show you an example of publisher rocket and what you could do that we've published a rocket. Once you open it up, they can go to this application right here, the IMS keyword search. What you do if we do a similar thing. And we got to go get him rocket. What we ended up doing, these getting a whole heap of information just here. Now, if we go down further, it starts at least the ice and numbers of these books. That's another great way of being able to get all those ice numbers so quickly that a targeting specifically to your keywords and you can export that. And I'll show you in the video how to do that or in the lesson. Let's get into the actual main body of the lesson now. And I'll show you how to create that category and ice and campaign right now. The first step you need to do when you're creating your category and ice and campaign is to go to your Amazon Ads dashboard. What we're now going to be doing, he's going to sponsor products. We click continue. Then when we get to the next page, you can call a campaign what you like, but try and keep it organized. So let's just call it, we're going to focus on a unicorn gratitude journal. So a unicorn gratitude and cat category. I'll just fix that up. Then we go down. You can have a portfolio, a SAN to the EC50. Like I didn't have a portfolio, but it's probably not worth going through that for this lesson. Started indict. I like to just keep the indict open. Therefore, I can adjust it accordingly. I'm using my naughty kingdom dashboard at the moment. That's why it's in pounds, but let's just do £4, equivalent of a random that $66.50 US. Now you get to choose your automatical targeting. We've already done an automatic targeting campaign. You got in manual click that capable unclicked. You get to choose I, that dynamic beads Dan, dynamic beads up and down or fixed speeds. As I've mentioned previously, a lot done. I make bids stand just because if there is a lower opportunity for bid up a third that to be taken. So I'm gonna keep it at dawn and the kids ****. Now for the sittings dime on only just lie to copy this one here and then go down and copy this one, paste it. Then what we need to do is gratitude. And the book that we want to avatars will now come up. We're going to add the ties, at least just here. So we've got that ready and we scroll down further. Now, you get to choose all the keyword targeting or product for ice in and category campaigns, we can leave it on product targeting. What it does now, depending on how long your book has been published for IPO, sometimes provided, provide you with some suggested categories. You can have a look at the categories here. And if you think that these books are suitable, yes, This book is these categories suitable? The first thing we need to do is make sure that these are done. So we got just a bit, wait, I always encourage you to adjust the default bead because if Amazon starts to beat on your behalf, it'll bead 5050 pins. Let's just say 50 dose. If the time $0.50, what we need to do, Let's change that to 25, just so we don't have any issues, then we can get back to our custom bead and I'm gonna make that $0.23. And remember we've categories, you've got to be careful the matching bead because not all books in that category gonna be specific to the book you have. Suggest be very careful because it can, spin, can go out of control. Now what we need to do is add that one if that's suitable for you. And we can add this one that looks like it's suitable as well, but they must be some other ones as well. So if you go into search, then we can have a look to see if there's other categories that you think might be suitable. We might do. If we wrote unicorn, You never know what might come up. Here we go. So this could be a chi. We're not gonna do that one on that one. This one. It's not It's a children's book. It's a low count suggested pizza. All would probably add that. You just never know if a if a parent, for example, he's balling for the child and they're looking in drag and gene and cones and mythical crutches for a children's book, they will, that journal looks great and perfect. So you can add your categories data. The next thing we're gonna be doing is the product. So the other books that it will be going up against, this will give you a whole list of different books that you think could be suitable against your book. You can look through here and you can see the suggested bid. I normally like to go a few cents under that. So depending on what your custom VDS on pre-paid to spend 23 saints, sorry, paints for more bids. So I will have a look at days and choose which ones might be appropriate. Go down. And let's just say we'll just move, just add a couple of days ones that might be suitable there. Kate going down, just keep adding any that might be suitable or something that might be relevant to your book. Now, once you've gone through this full list, you model. So I like to do a search. Unicorn. Gratitude. And you do your search. What you'll find is, is plenty books that come up that might be under your book that you want to say. I've already added that one. We keep going down. We can add k going down, and you can just keep adding those books that you believe are similar to yours, that you think you would have a good shot at tronic and paid against these multiple crowd here. We can go down, going down those. Once we get to the end of the list, if we believe that we've exhausted that. There's one other thing that I would like you to consider and you don't have to use it at all. I like to use it and you go to publish a rocket. And what we're going to do is go to this function just TO YOU choose it. And if we wrote unicorn, gratitude, what this will do is bring up a lot of different things that we can use. So this is the ice and number that we want. What we can do, we can scroll down and we can have a look at all these ice and things. Now, you might think that there's a few in here that aren't relevant. What you would do, you can export this document and we're going to just save it in a section cited and nice fall here. We say that you can do different searches to see if he can extract different books. So this has got a lot of different ice and numbers that we might be able to target. What we need to do is to go to Spreadsheet. I've brought up the spreadsheet that I've just downloaded. And what we want to do is get these correct here. We want to just go down the list and make sure that we're getting read of any that aren't relevant to us. So you just delete the whole row, delete the whole row, and you just keep going down. Indicate we're getting rid of these ones. Just let these knees and the cape walking all the way down. I'll quickly do it. I'll pause the video and I'll come back and show nasa. Now that I've done that, I've got rid of all those that I believe are relevant to my book. Then copy the section just down here, which is the ice and numbers. We copy this. We got back to our campaign and we enter the ice and numbers. So what we do, we do this and we go, We just wanted to make sure we've got the raw budget. So even if we do so at 20, we target site, they're all in two or three products would entered, then we can have it. I look at that list and all the books that we've listed are all down here now. Now the next thing you need to do is make sure he going through and just checking off to make sure that you're not overspending. You can see the suggested bit, which is why too high on upper pay to do that. But I'll go down here it is any pizza list than $0.20. Then I'll click that because that's just KC going down. Any. Here we go. Just click, clicking noise off. Again. Any under my cap bead, what I'm about to call it, I just click it, go through. So they have all of my categories and ice and targets in that campaign. Once we've done that, we can also add any negative product targets as well, but went off first launched the campaigns. I don't normally add any negatives because I've focused on getting the rock books that I want to focus on as well. Once you've done that, then you'll campaign is ready to launch, click Launch, and you're up and going and you don't have to worry bad that they can't pine maybe for two to three days before we go back into it and try and optimize it again. That's the wide you can create an ice in and category campaign for your books. 12. How to Optimize Amazon Ad Campaigns: Welcome to this lesson regarding the ability to optimize or how to optimize your Amazon campaigns. First, our first steps were to create the campaigns. But you can't just leave the campaigns to auto along because it will end up costing you too much money. We need to really focus on what those keywords are that are bringing in the styles. I'm going to just go through a couple of steps on how all the tips and tricks that you need to do in regards to optimization of your Amazon campaigns. Let's go into those steps now. And then I'm going to show you a campaign, a couple of different campaigns and I'm optimizing. So you can actually see that step-by-step process. The first thing I want to do is cover the three steps you can take to mine time, sorry. The three steps you can take to optimize your campaigns, optimization is incredibly important. So let's get into these three key steps. And I want to show you a method that I'll use that has had some great success. But before we do that, let's have a look at one of my accounts and show you some of them are results. So you know that word on talking about He's effective and can produce the results that you need. This is my Canadian account. I have accounts in Canada, UK, the US and Australia. And off-farm that across all markets are going to have different results. But I would encourage you to market your books other than the US, because as you can see off heads and great results from the Canadian market, there seems to be less competition in Canada. And I prefer to have less competition, but be more focused on the market. And these are the results. So years I've spent either father and a 0.5 thousand Canadian dollars on my campaigns. But if you can see the results of $28 thousand in sales, then that pi off is certainly worth that investment. You need to think about it that way as well. The eye cost is very good if we're aiming for alloy content books under 20, 25%. Now it's going to be different for every person. But I like to look for an icon of roughly roughly between 20 to twenty-five percent will mean that our mother making money or on breaking even. But that is part of what we want to do is for Amazon advertising and marketing is to ensure that we're getting the books in front of customers. And eventually we can pull back on advertising. But most importantly, we need initial styles so that the Amazon algorithm walks ebooks. Let's get into my k method before our show you a way to optimize one or a few of my accounts. They'll show you. The method that I'll use that coin is called the rose bush technique. And why would I call it that? Well, the rose bush technique is a three-step process. A goes to trim, fertilize, and maintain air campaigns just like you would with a rosebush. Number one, we need to trim, which means we need to pause and eliminate unprofitable keywords. Step number two, we call it the fertilization stage, is to allow the good keywords to grow even more. What are those profitable keywords and making his money that customers are clicking on, that is selling ebooks. Number three, which some people file to do even in real life with plants, is to actually maintain them. We need to make sure we monitor them every tool three days to keep the bugs away, meaning the bugs of keywords that are overspending. And the more we maintain them or we trim, the more we optimize our campaigns, the Beta and the Beta, the performance or the long-term they'll be because we're ultimately we were trying to do is fallen as keywords specific to our book and at a targeted to our audience that we can sell more books with. So let me show you an example of how to optimize a campaign. And I'm going to use a dinosaur book that are created, a LoadContent book that you can actually do. You can follow the steps yourself to optimize your Amazon kVp advertising account. What we're on now we're on the platform of my Canadian. I miss. So we would go to our campaigns and go through the process of fun in that campaign that we actually want to optimize. So we'll just wait for this to load up. And as you can see, we're going to have a look at these three campaigns just here. Although there's not much I can do in this middle one with the automatic campaign. But I wanted to go into a dinosaur composition notebook, setup a broad and phrase turn campaign. So I'll just set it by a daily budget of six, started on the 19th of August. It's got 11 clicks, spin a $1.52 orders and twenty-seven dollars of styles and an icon. So far 0.65, these campaigns had 17. So this one is I. And a category in ice and target campaign. It's got 17 clicks spent to 942 orders as well. 20.9714, sorry, 14% icons. With this one, they dropped two orders, but they must have boarded three for some reasons is it's not saying moral sign that amount. Let's go into this campaign here. We're going to see what people are clicking, what customers are searching for, and how our at what the processes that I would utilize. Again, it's not, it hasn't had a huge metadata, but at least let me show you some techniques that I'll use in the steps that are taken each time I come into a campaign and try and optimize the campaigns. It's just add the one order in this place here. But what we do, once we've got this all set up here, we then go down and we click on our, the AG group. And then these will start to load up the information that we require as part of this campaign. We go to. So the first step we need to do is go to targeting. This actually shows us what our keywords or keywords we have and what we're targeting at this point in time. You can actually see these are the clicks. So people clicking on it and someone's bought it. And then I clicked on it as well. So let's go down here. I've got a beta, $0.20. So someone, that phrase of journal notebook, someone, there were three clicks and one purchase person purchased primary composition notebook 20. This is broad 27th bead, two clicks. And that, so at the moment we thinking these two are converted. So I would increase the click right by fall of saints. Now excited because I'm neither those those two at phrase. Journal notebook and abroad, primary composition notebook must be grades K12 are profitable for me because that I'll want to increase the impression, right? I didn't know what they see out to 25. Almost have increased the wrong one. That's okay, I can leave that there. The next thing we need to do, so we fan at what profitable words. Now we go back up here and we go to what we called our search terms. Search terms what customers are actually looking for with, might have a broad term of composition notebook that is trying to match this up with a whole heap of different things that the broad. So what we need to do is go DB, DBA and find out the customer when they purchased the book. So what we do, we click on orders, multicolor come to us until it comes up the top. The customer was actually looking for primary opposition able character and story journal notebook for grade school. That's what they actually taught dean, they searched into the amazon search box. Although our keyword was a phrase or general notebook. So fries, that's picked up that one. We can actually see. So we now need to add these as keywords. So we click here, we click here, add as keywords and we're gonna go exact because that's exactly what the customer is searching for. So we click those off. And the bead, look, you can sit, you can not acidic custom bead or a default bead. I'm gonna go a custom bid and Ong, $0.27 might be in 2525. Okay, so we've added those two keywords in there because we know at this point in time, the profitable keywords or 1% I cos, at 6% I toss. And we want to increase the, the impressions as well. So we really need to sort of increase that more. The next thing we need to do is if there were any of these keywords which will blowing up, we would negatively target and that, that might be for another time, just say we had composition storybooks which had I clicks and NIH purchases. We will put that in negative targeting. Now if we went back to targeting. We noticed that there was a keyword that had, say more than fathers six clicks with no style, you would then consider what you need to do. So this is part of that term pausing or training aspect. If journal notebook had for me, I pause at random at seven right clicks and no conversions that maintenance that customers are clicking on it with some reasons are converting. If it had, say six, maybe seven, right? Clicks and no conversions, I would kill that keyword or pause it because I don't want to be spending any more money. In this instance, said three clicks and the ball at. So it's a profitable keywords whole Keep it going. Let's go to another campaign. And let's see what the other one is joining us. If we can optimize that one. Again, it doesn't have a huge amount of data, but at least you'll sing the process where I looked at the targeting keywords first, see what's profitable. Then we go to search terms fond our customers are looking for, and if they are profitable keywords, we then add them as exact keywords into that campaign. Now you could extract those keywords and put them in a separate campaign is like a Skylab campaign. That's fun. I just seemed, it just seems to work for me to kick them into one campaign I can keep control of if it's working, I'll just keep them there. The next thing we wanted to do was we need to just go filter. By active status. We need to go enabled. So all the enabled campaigns during the current period of time, That's another thing you need to do. So we're going to look at this one just here. This is our cat and ice and a category and ice and a campaign when they are going to this campaign. And we want to find out again if our target keywords are converting, if there's any drivers spending, if there's any that we need to pause, trim, what can we increase the bead on tonight? It work even more and fertilize. So let's have a look at this campaign right here now. It had a style failure early on. Another one spent to those sales 20 Icons folder in two orders. So again, we go down to here and we click on the actual ad group, which is this here. This will bring up the details of the book that we're targeting. Just wipe for it to load up. I'm sorry about the delay. It's a little bit slide. I'll just name it solid remain bar. So keratinized means category in ice and target campaign. This brings up the information. First step, again, we got a targeting. What are those keywords we're targeting and how they actually performing. We're going into this now. You can see this blue line is the spin line. The orange line is the actual styles. We go down here. We can say that this book just here. What we do, we click on orders, click on it to us. We need to find out how these, so that's six sides. It's a $0.21 a bead. Given it's a low I cos, I want to rank high with that keyword, so I'll go to 25. This one's had one style with a 2%. Let's go to 20, ISO 29. It doesn't mean that not going to be spinning $0.28 bid. It just means that I've got a better chance of ranking hard and other people that are bidding, because I know that that's a profitable keyword at this point in time. Now, we can say this is 17 clicks. Are there any keywords that have had more than say, seven or eight clicks and no conversions. Let's identify those if they are, we would pause them. So this one has seven clicks. No conversions are spent adult 37, so look, I could leave it. But for this demonstration purpose, I'm gonna go, do you know what? I'm going to pause it. Pause it. That book that I'm targeting there. And Amazon will no longer target that book. And I won't be spending more money on that actual book that I'm targeting. This one is going to find three clicks on leaving that because it's hasn't done enough. But I probably would include increase the click, the cost-per-click a little bit more near the mixing. Remember what we need to do is find out what customers are actually searching for. Searching for the exact book. We don't know. But let's have a look so we get orders. Let's say if we're targeting it already, we are so product target, it's already targeting that book. And it's like a second version. It's exactly the same version. Not sure why, because it's under the category of children's books on dinosaurs. Someone's also clicked on that and purchase it. That book says to be one that I really need to target because actually got both the more sales so far. 28 seen solving the category of children's books on dinosaurs. There's no clicks here, so that's this book here. We've had seven clicks and we spent but no convergence. So we want to negatively target these books. So we click there. We go As AD is a negative product target, meaning it won't chase after that book anymore to get any conversions. But given that this book has had two conversions, I'm gonna go back. So it ends in 381. And I would go back to this book three, I1. This one here has given me both my sales, even though it has the children's books there. I'm actually going to increase it a little bit more because there's a good chance I can convert even more on that particular book. So that's another great way, or the great ways to be able to optimize your Amazon campaigns. When we're looking at optimizing campaigns, we effectively want to make sure that we're trimming as much as we can. We're being as effective as we can with the particular keywords. And it does require that ongoing maintenance because if he just let things go along, then you're likely to overspend. Now when you launch your campaign, you might let it sit for four or five days just to left for the keywords is thought to track and to rank and innate that Tom, because it is potentially can be a 12 hour delay in reporting data that comes back from Amazon. Amazon advertising is, as I've mentioned before, a great way of getting your books in front of customers. But it's also a y that you can either spend if you're not monitoring them regularly. Now, this video is going to be really critical for those dual lot of Amazon advertising. And nine, not actually known how to optimize their campaigns. I'll hold this lesson's been really valuable for you. And it's just another wide, you can increase your knowledge of Amazon advertising because it really is a wonderful way to get directly in front of customers. 13. 5 Reasons Your ACOS Could be Too High: Welcome to this lesson. What I want to do is identify five reasons that your eye cost is too high. Now there's plenty of things that come into play when we're looking at our icon or an advertising costs of styles, your eye costs will start to increase. If your clicks are increasing, the people are purchasing your book. We need to identify what is going on and what key things we can potentially do to reduce your icons going too high and you spending too much. The first thing we need to identify is your customers are clicking on your book, but they're not purchasing your book. And by doing that, they actually driving up your icons. So you'll spend, if you have a bead of maybe $0.35 for your keyword, a customer searches fewer book. Your book appears. As part of the Amazon advertising process. They click on your book, but then they don't purchase your book. Use suddenly spent thirty-five cents for the customer to see your book. But that thirty-five cents isn't coming back to you because the customer has now moved onto something else and hasn't purchased your book. Now there is a positive to come out of these domains. Your customers are clicking on your book because I like you'll cover design. And if that is happening, then that's a big tick. Because one of the key things we need to get right from the very beginning for a book design is a cover design. We can make it attractive at the rod title and subtitle. Then that's the first step of the process to convert customers into purchasing customers. So let's have a look at a few different things we need to identify. Now. Customers don't purchase your book. When I do like your cover. The problem we have now is it going to increase your quickwrite and drive, drive your Akos much, much higher. Let's identify what five key things potentially happening that we can look to. Correct. Therefore, we can have a much better I cos and efficiency with that ad spend. And so the first thing that are identified when I've had to look at my own books. Other people's books is the description. So a customer has clicked on your book because I lock the cover, they lock the title and the subtitle. But your description isn't grabbing their attention and you're not addressing their problem or need. So must stand out and it must be grammar error free. Your ascription is the k-component that will move the customer from loving a book cover and your title and your subtitle, to then being a paying customer and helping draw the most styles they fall lower, lowering your icons. Now the description is something that you need to ensure that you take your time on. If you need to do a course about what they call sales copy, then do that. Because it could be the big difference between you selling one book. Selling 50 books or a 100 books are a thousand books. Getting that description rot is very, very important. The next thing you need to identify number two is the look inside feature. Now on Amazon kVp, the look inside feature is the ability for the customer to look inside the first 10% of the book, that's the standard. But as I, a publisher or an author, you can actually increase that looking sawed up to 70%. But if you advertise too early when you book goes live, because it can take between seven to ten days for your look inside feature to be enabled by Amazon customers law to see what more they gonna get when they spend their money. And not just the front cover. What does inside the book o'clock? Again, going to address their needs. They have LacI cover the description as being good. Let's take a look inside and see what that book is gonna be about. The look inside feature. He's one of those key things. And I would advise you, if possible, when you do start your advertising, when you book goes live, you can start very small, simple campaign, even an automatic campaign. But don't create too much of a larger budget or add spin on keywords and till your look inside feature is enabled, because you might be spending money on people with luck you'll cover but then can't look inside the book. And they look, are not going to spend money unless I know what the book's about, what the interior of the books LOT white for the look inside feature to be enabled before you start being aggressively. In advertising and marketing, your book. Number three are keywords, have used keywords that are relevant to your book. Now I've seen people advertising books using keywords to try and get a customer to the book. They might be quiet. They might be keywords that popular at this point in time, but I might not be suitable for your book. And I've often seen people using keywords that just are not suitable. People might have a bit of an interest. Like for example, they might be looking for a book about horses, but they might have a couple of pet dogs as well. And you use a couple of keywords about your horse book. But you've got keywords about dogs in there. They might click on that. And I might be taken to the wrong page. They might be taken to more dog books rather than your host book. So you need to make sure that your keywords are relevant for your book and what customers are gonna be searching for. Don't use strange keywords. And if you're using platforms or software platforms like published a rocket to generate different keywords. Ensure you search through those keywords before putting them into your campaign to ensure they are irrelevant. You don't want to put irrelevant keywords into your campaign because you might find that customers aren't actually searching for that topic. They might have an interest in it, but they start looking at your book without any intention of buying it. After getting those keywords in front of them when they're searching for, you will spend money that you don't need to. Number four is your a plus content. What is I plus content? It's the ability to include further marketing on your book pages or your book page when someone loads up your book, has looked at it. As I scroll down, they can say more details about the book. And I would definitely encourage you to do some more research about IPFS content. I do have a tutorial in another course that goes over the inclusion of a pulse content and how to do that. And you can find that in my Amazon low and no content publishing course that I have on this platform. I plus content customers wanted to say as much as possible before purchasing. So just make sure you take the time to an enable hypos content for your book in each relevant country. This infect might give you a significant advantage above, above other publishers. If you have I plus content enabled. And that means that you can actually, I show much more of your book off than someone else. The four, it will help a customer will convert a customer into a style. Number five is the optimization. Your costs will continue to spiral out of control. There are particular keywords that you are not optimizing, reducing, and making sure that you're deleting or eliminating if they are not relevant for your book? I'm a personal rules are that 48 hours, even maybe even 72 hours after launching a campaign. I'll check back into a, into the campaign to pause, adjusting their keywords and adjust morbidity strategy. So make sure you check out my rose bush strategy. That's part of this course when I talk about the optimization. So there's a specific optimization lesson in this course that you can refer to that talks about the process of ensuring that you're pausing, adjusting, adding keywords or limit deleting keywords that you need to, to make sure that you're converting more customers and eradicating any keywords that just did not relevant and spending too much money. The final factors don't want to cover in this lesson. Your cost-per-click. They call it a CPC. In comparison to all listed price that is affected. Now what does that mean? Well, it means if you've got a book that's worth a $1.90-nine. But your bid is, say, $0.50 per keyword. But the royalty after printing costs. The distribution between Amazon card API and the publisher is only $2. While your ad spend is gonna be gone, where your profitability is gonna be gone. With only four clicks of customers onto that keyword, they'll spend $2 of your budget. And the profitability of the book is only $2 self. So you'll want to ensure that you minimize the irrelevant keywords and your cost-per-click is as small as possible. There are, yes, there are gonna be keywords that it can be quite expensive, but that even highlights the importance of selecting niches and books that don't have that competition. Because you don't want to be spending IT since for a particular keyword to attract the attention of the customer. Because your profitability might be a raised very, very quickly if that's the cost of your bid and your, and your royalties are only two tools, are tools 50 percentile. Now the next thing, and I mentioned your nation competition. So if you have high competition, that's gonna draw up the cost-per-click as part of the bidding process of Amazon advertising. And also the time of the year and special occasions. You might have an Easter book. You might have a book purposely for Valentine's day, while Father's Day, Mother's Day, Christmas, any of those special occasions, you might find that keywords do increase. So you just need to be conscious of other allocating more money in your budget based on the styles you might receive it other times of the year. But do know that bidding, we'll start to escalate particular Tom's the year. If your book, EDC, nice particular nations, rather than being what we call an avid Greenbook that he's selling throughout the whole year, not just having sparks throughout the year. So that can also cause your icons too increase quite quickly. Hope those five key tips have helped to, for you to reflect back on your icons and why your icon might be increasing. And things that you can ensure you're doing to reduce your icons. But make sure you do watch that optimization later. I'm sorry. Listen, so that you can actually take action and optimize and eradicate and adjust your beats and keywords to be suitable for your book and to reach more customers. 14. When to Start and End a Campaign?: In this lesson, I wanted to cover off when you should start your Amazon advertising. And if there is a time when you should stop advertising your books, from my experience, the best time to start advertising, you can start with an initial campaign when you book goes officially live. So it might be just a small campaign, might be an automatic campaign or a campaign with maybe 15 or 20 of your main keywords that you start off and roll broad term search for that campaign. But the other main thing in 80k taking consideration when starting your Amazon advertising would be to think about those key things such as the look inside. Now, I've covered a few days off when I talk about when your icons is too high in that particular lesson. But it is important that when you style your Amazon advertising, that customers have everything in front of them to make an informed decision about when the right time is for them to buy your book. If you're able to start your marketing early on, it will give you attraction to start to get your keywords ranking. But I think that the base time to start is mainly when your book goes live with a simple campaign. Then when you look inside feature becomes a viable, usually between seven to ten business days with Amazon. Then that is the next stage of your process to really go harder and creating campaigns for your book. What about the time to stop? We need to wire up a few different things. When you can see the ring, the Tom to stop your campaigns. It might be the, your icons is just getting out of control and you're spending far too much. And regardless with the reduce your budget, well, what do you do with your spend? And you can't allow your icons server awake or a couple of weeks, we'll start to reduce it. Then that might be the time to pause the whole campaign and potentially extract any good keywords from it and re-start a campaign. But if you do have a successful campaign, there's no reason why you should look at stopping it. Because if that campaign successful and at least if it's cost neutral, That's a good starting point. If it's making you money, that's even better. But the only other time you should probably consider stopping a campaign would be if you've had that book and it's been tracking for a year and you're getting your own first page of the search results. And there's actually no need to advertise it because it's tracking really well. In sign that though, it might be a good idea if you did happen to stop your campaign, so your marketing towards that book, because it's ranking so well on page one that you could revisit it. If your book starts to slip down, then just far up another campaign, but ensure that you're using those successful keywords. Keywords and successful keywords do change over time. As competition increases over particular keywords, then you're bidding strategy might be different from when you initially posted. I've personally witnessed campaigns where they're almost identical. One goes very, very well and another one doesn't say indigo as well. Even though I'm using very similar keywords. There's a few different things, irregularities that happen with Amazon ads where one camera at Penn campaign might be doing really well for three or four months. And then suddenly it just drops off a cliff. That's happened to me. And they don't always continue to go well for eternity of high campaigns that have gone for wealth for three months, then fallen off of ad campaigns has gone really well for 12 months and continue for maybe 1415 months. And then they do die off. And regardless of what I do, there is a bit of a shelf life or a bit of an expiry date for your campaigns. And it might be in a few months, it might be in 12 months. But do know that at times you might need to cut your losses and pause a campaign. But in my experience, if it's successful, hold onto it. Don't adjust it. Just keep monitoring it and optimizing that ad, and then you'll be good. So hopefully this helps you regarding whether you should stop a campaign at any point in time, the raw time to start a campaign. And making sure that you're looking after these campaigns and continuing to fade these campaigns with the rot bidding adjustments, there are keywords and ensuring that whatever the customers are searching for, your feeding back into your campaign so your book can be found. There, you have it. Just a quick little insight into when to start and potentially if you should stop campaigns at any time. 15. Updated Lesson Amazon Ads 2023 Campaign FINAL: In this lesson, I wanted to provide an update. So it's now 2023 in January. And I wanted to give a bit of a reflection on some of the things that might have changed for Amazon ads since our first created the course, but also the performance of one of my ads or campaigns. Just so you can see what I've been doing and also trying to get the right results for the book that are launched. So what I want to make sure you know, is that with Amazon ads, it continues to be an ongoing process of learning. So when you create your campaigns, you do need to continue to optimize, as I've mentioned in the course. But it's also an opportunity for you to look at different ways that you can maybe improve the performance of your campaigns. And also if you are launching your books, what different things? Maybe you've been working for me that you can try. With my Amazon advertising initially when I first started using Amazon ads, always perhaps starting with a low bid and then building it up. But I found recently that I tend to get better results. If I start a little bit higher, get the traction, and then I reduce the cost per click of each of the key words that I'm using. This bond that if I do it this way, again, that initial traction, if it's causing me to match, I can reduce the spin by reducing cost per click or even adjusting the budget spend. Now what I'll generally do is start with a higher budget for the campaign. And again, as I optimize it, I can eliminate keywords that aren't really being effective for me or costing too much, I can either eliminate them altogether or I can reduce the cost per click. And also another method is obviously to reduce the overall budget. Now, if you are reducing the overall budget, you do need to optimize even further to reduce any of those wasted keywords, the spending money for you, which you will therefore erode your overall budget. So it's that point in time with your optimization where you've perhaps been optimizing for the last couple of months. You can then have confidence sign that the keywords that you do have in your campaigns are effective. And you can then reduce the budget. But I think the best way of doing this is to show you an example of a campaign that I'm currently running for a book. Its performance, the a cos, and even the budget that I've got and how that campaign is performed over the last four months. Therefore, we can see how I'm reducing the cost over time and also the budget allocation. And in the near future, I might even turn that came paying off if our fill out the keywords are tracking well enough in the Amazon algorithm. But also, it might be that I just reduced the budget spend. And I really, really optimize, might add soda, might only have four or five keywords that are effective, that are now that I've got a good icon on, and I'm not getting any way siege for any of those keywords. Let's hop on to my dashboard. Let me show you a campaign. It's performance, and that'll give you an idea about how your campaigns could potentially be tracking over that period of time as well. So we'll look at a 30 days, 60 day and even 90 day performance of the campaign and some of the changes of May to that over the journey. So let's get into that now. So here we have one of the campaigns that I think you'll get a lot of information from. This campaign was launched on August 22, 2022. Now the current budget I have is $1.50 for this campaign. And they can see that the other three campaigns that are have, have all been turned off. I just didn't fill out their performance was suitable and I was getting far more traction from a targeting keyword campaign than any of the others and may happen for you your journey with your campaigns. So looking at this one, it is a 30 day range so far, but I will change it in a moment. But let's look at these salts. Pretty much December 2020 to 30 days is now very early January. But let's look at the last 30 days. So it's spent $262 for a return of $1,000.8009 and the cost was 27, 6%, which is pretty good. I want to try and reduce that to about 20 per cent. It's ahead 125, 778,000 impressions. And I've had 101 orders over that 30-day period. Now, what have I been looking at doing? Well, I've been making sure that I've been optimizing all the keywords within this campaign. So if I click on here, and let's have a look at some of the keywords. And we click on it one more time. Then what I need to do is go to targeting. And then I can see the performance of each of these keywords. So the first reason is an exact match type. I've got the bead, fairly hot $0.44, but the conversion is very good. So I'm getting a 25.6 per cent icons. So 22 orders. This one. It's a little bit higher still at 30% for 40, sorry, for eight orders. And then I've got six orders here for 51.85. So still very high or probably need to start to optimize those a little bit more. I mean, this one here has 15% I cos a timber sent across. I've got a few day that are quite low, but I do need to adjust these. So this one is performing really well. This one here, it's saying a suggested bit of $0.59 and I've got 39, or probably even do sit down to $0.35. And that's a broad term match. And then I've got a phrase and the exact collectively those, those keywords bringing a bulk of the orders, just going to continue to optimize them. Now, if we will look at a different range though, if we went from November to the end of December 2022, let's have a look at the R and S. So that's saying keyword was performing at 31%, a cross over that period of time. So you can see how, by changing the date range, you can see how those trekking at that point in time. If we look at the icons up here, 27.5 per cent over $2,000 worth of sales for $560 spend, ideally are still wanna get that down to close to 20 per cent over the next month and a half. And now that we're moving out of the peak period or December, I should be artists that do that. But you just got to keep on playing around with your main keywords that are delivering the results for you. And if you go to your stats, you can start to determine what keywords you can eliminate altogether. And maybe some keywords that you can keep. This one's got five orders for 18% I cast this one's got four orders for 12%, for orders 15%. So I've got some keywords in there that are doing really well. But I just need to make sure that I continue to optimize those. But overall, it's a pretty good result at 27.5, 1% with 288,000 impressions. And what I wouldn't need to do is continue to look at these maybe every week at the moment to allow that data to come through. And to ensure that I am optimizing it because you don't want to jump to conclusions too early by reducing bids. If over the term they've actually been performing quite well for you. If we went back a little bit further, Let's go to let's go to the 31st of December. Let's go save. And the overall cost is 27.85. And again, these have been performing my top keywords, 56 orders, 46 orders, 30 orders. They'd been doing pretty well. And closing on 450,000 impressions, which is, which is very, very good. But you can see it jumps around a lot. So an a cos of 93 per cent that day and then an a cos of voting percent that day. So you've just got to continue to monitor this. But that's why when you do your date range don't do too short because you need to take in consideration these ups and downs as you go through. So let's go to the last 30 days again. And you can see throughout December, there were some big days, $89 in sales and non-personal costs. And this one has 59 sales, 30%. If I was able to get that long-term, that'd be great results. But I just wanted to provide you with this update because it's important for you to see how some of my campaign tracking, what I've been doing and the importance of continuing to optimize each of your campaigns and not to have so many campaigns that it becomes overwhelming. Otherwise, you may need to engage a third-party to manage your ads. Because I tried to maybe start with three or four campaigns. And then as I've done, he's actually get rid of some campaigns to make sure I'm eliminating any overspend, but also making sure that it's manageable performing as well. And that's another reason why you shouldn't orange so many books that it becomes out of control with your Amazon ads that you spending 3 h of your time managing your ads and not being able to get in the place of actually creating any more books. So there we have it. Hopefully that helps my 2023 update for Amazon advertising. And good luck with your Avid Amazon advertising for this year. I really hope that some of the information and providing in the course is helping you to generate some really good returns. But remember, think of it as an investment towards your book and not as an expense because getting more traction for your book really help it over the long term. 16. The Book Launch using Amazon Advertising: Welcome to this lesson. I want to introduce you to a few simple steps that you can take when you're launching your book. Now you would have taken some time and effort and money to create your book. So therefore, you want to make sure that you have a successful book launch. By creating an having a successful book launch, you'd give you a book more of an opportunity to be ranking on page one of the Amazon search results. And also it helps the algorithm of Amazon find your book by getting more sales. The first 30 days are going to be critical when you do launch your book. So let me show you some simple steps. We'll go through five you can implement to make sure you give your book every opportunity to be found by using Amazon advertising. The first tip is to ensure you complete your keyword research and create a list prior to your book going live. You'll have plenty of things going on when your book goes live. And what you don't want to be doing is starting from scratch to find your keywords. If you can find those keywords during that period of time when you've loaded your book up to Amazon ADP and you're waiting for it to be approved. Use that time, generally three to five days, sometimes seven days, to do your keyword research and to get your ads ready. Number two, when your book becomes live, start with a simple automatic campaign. Now, why an automatic campaign? While the automatic campaign will start to pick up some key words initially that you can start to include in your key, main keyword campaigns once your book does have the look inside feature enabled. And that's part of step number three. The look inside feature is when you can actually look inside the first ten per cent of a book. And that is a feature that Amazon kVp author and generally takes seven to ten business days for that look inside feature that to be enabled. Now why would you wait for the look inside feature to be enabled? Well, what did it allows customers to do is look more into your book and to see if that's the kind of book that they want. And I've always found it to be an advantage for customers to see more of my book. Therefore, I have more confidence that they're making the right purchase. So white for the look inside feature to be enabled. Then start your main keyword campaigns, being abroad. And exact, or phrase keyword campaign. Number four, after creating your keyboard campaigns, maybe a few days later, can see that adding an ACE and or category campaign to your different campaigns you're running. It'll just continue to add different firepower to your book so can be found. And number five is optimize your campaigns. Once the data starts to show. Remember that Amazon advertising data can be delayed by up to 12 hours. So therefore, we don't want to be optimizing too early and you need to give it some time for that data to start to flow through. And a bonus tip is, do not take your pedal off the accelerator. When it comes to Amazon advertising, monitor your campaigns closely for the next few months as you optimize them. I've become much more efficient with time as you add keywords that you need to be added. As you remove keywords that are no longer relevant. And you continue to slowly increase your bid that those keywords that customers are searching for and obviously effective within your ads. So there are a few tips about what to do when launching your book for the first time. 17. How to Generate Amazon Ad Reports for Campaign Performance: Welcome to this lesson. Let's head back getting reports and data from your Amazon campaigns. It's gonna be a short lesson, but I think it's important to know they can get the reports and generate them. So you can get that extra data for your keywords and for future campaigns as well. If you were to log into your console, then what you would do to go to this icon here, what we're looking for is to try and download reports that help us to get more keywords that might be gaining traction from the customers that are purchasing. What we do, we go to that tab reports. Then what we do, we create a report just up here. You can do a search for particular time. And so he played it sponsored products, we do search term, Voodoo summary. Let's just do would do back here. We'll go back to actually will do from the 26th, September. And two, Let's just go the 23rd of October. Then what we do is we can what we might do that then we then we leave, we can change the name so we might just call it published. Then what we do recipients, you can leave out that schedule now. So what we do, we run report found that if you sometimes it's gonna be whole painting. So what I'll do is I'll just go refresh and then it should give us the download button. Now it says it's completed. I go to the boxes here and we click the Download. This will now bring us up a spreadsheet that we can name, click on and download. Now this brings up all of their different campaigns. So what you can do is use this to filter all the different keywords. So I would normally scroll across here and all would go to the 14 date orders. Enable Editing. And we go to Data Filter. And then we ought to get rid of those. We might do any key words with more than two styles, so two orders. So we do that. Then what this does is it brings about how that actual keywords performing this keyword had two orders, and I cross a three-point nine for these keywords, for example, had two styles but the psychosis 45, these, these one head seven styles at 6.43 per cent I cos, which is fantastic. So all would then look at that keyword and start to scroll across and get the keyword. And then what I'll do is I'd start today, work at adding that exact keyword into any further campaigns moving forward. That's sort of how the report system works. I can actually set up to get a monthly as well, which is a great way of doing it. Then by getting it monthly, it actually helps you just to make sure you're on top of any keywords. So Create Report. You can do the period of time, but now you can do recurring. So you might say, look, I want it monthly and I want to receive it every, every month, but it's gonna be finishing. We'll just say the end of 2022, for example. If you go into November and you click it there and the NANOG send you the report every month until November first 2022, and it just comes directly to your e-mail. So you just got an email, put your e-mail address in, and that will really help. And you can do two different terms as well, and dice as well. What will help you? You can also do targeting different campaigns performance over time. So there's a number of different reports, but I just tend to use the search term report. And you sponsored products. If you do sponsored brands advertising and do it that way. But for most that are doing KD pay, they use sponsored products. You can schedule a report up there as well. That's how you generate a report for Amazon advertising. And that will just help you to get those keywords that are working really well and to create more scaled campaign. So you might just extract those keywords are doing really well. Create a new campaign. And you would add maybe seven or I keywords to perform exceptionally well. And then you can put those in the campaign. That is how you generate the reports for Amazon advertising. 18. Expanding Your Advertising to Other Marketplaces: Welcome to this lesson. We're gonna be looking at expanding into other marketplaces for emphasis on advertising. In this lesson, one of the cover off, the opportunity to expand into different marketplaces with your Amazon advertising. If you're having challenges regarding your Amazon ad, spend your icons Small, be very high. In America, what I ended up doing is expanding into the UK and the Canadian marketplaces and also more lightly as stria, because they seem to be or they are less competitive marketplaces. The cost-per-click is much less. Competition is obviously going to be much less. And you can actually practice based on her and test different things in those marketplaces without blowing a budget. And also the opportunity to expand into these newly formed marketplaces that still aquatic green is a great opportunity if you can get your books ranking in some of these marketplaces, particularly as stria, which really only allowed you to start advertising around about iodine months ago, is still a really, really good opportunity. In a moment, what I'll do is I'll show you some of my results from those marketplaces and talk you through some of the thoughts that I had around advertising in those marketplaces and why I've done it. And some other tips that I can give you to help with your expansion. Because you should be thinking just, you shouldn't, you shouldn't be thinking just about the American market. There are so many more marketplaces. I think there's a random about 12 or 14 different marketplaces now you can advertise. Those could be the UK, Canada, Australia. And even if you had books were converted in different languages, such as German, Italian, French, you can actually go and market your books in those places as well. But let me show you my Australian market IT and MRI UK. In advertising. I want to show you the performance that I've had from when office started advertising books. And then how that sort of gone over the last nine months, really. What more results have been because I think it'll help actually help you a lot. So let me show you that right now. Let me show you through some of the key elements of marketing in different marketplaces. So remember when you do click on what they call the Alyssa of your book, you can say the different marketplaces you can advertise on. And there's a drop-down that says either the US or all the different marketplaces. And that's how you choose the different marketplaces that you want to marketing or advertising. And what you do need to do though, is actually register in each of the marketplaces you wish to. You can just have a US.com, Amazon advertising account and name the outer advertise on the UK, in Australia, in Canada, in Italy, for example, you do need a separate account. I've got my accounts at the moment, so I'm going to show you three, the UK, Canada, and Australia. Let's start with the UK. This is my loft on of Amazon advertising to current height. Let's have a look at the components here. We've got our spend amount and it's in English pound. As an example, the Australian dollar for me, 11 English pound equals about 2.75 is strained ALU, so it costs me a lot of money. Said that 5 thousand at £5.5 thousand is actually costed me around about 14 thousand Australian dollars. Body, if you look at one of earned that quite surrendered at $50 thousand for that spin as triangles at ease. But we have a look at here that spanned the style. I'm happy at anytime to spend 5 thousand, generate $21 thousand of sales. And look at the impression. So nearly closing on the new in impressions for my books, which is excellent for brand awareness, even if someone doesn't bond Mod book immediately. Diaz same operand as saying the cover and they might not buy the first-time. Mom didn't the second time, but maybe the third time they'll buy it. I've had over 3 thousand orders and an eye cost of 25% will just closing on 26% on average. That's a great result. And if we look back at where I started, so I only started small, spin it at five Canadian dollars, sorry, five English parents begin with. And then you can say, as I became more confident in his marketplace bookstore to sell, I also started to increase the spend, and it converted the styles, but also I dropped off advertising when I needed to. So as it picked up, he that was in quarter full busiest time of the year. Spent 875 English pants, but might either 3.5 thousand. And then this area here spend one either just £1 thousand for £5.5 thousand in styles. And this was a, believe it was mothers die period of time where I had some Mother's Day books that are selling. And then I'll pull away from Amazon advertising. Just because more books weren't particularly selling at those particular Tom's afterwards. So you just need to adjust to adapt to different celebrations. And in the bonus section of this course, I've got the celebration dates for the US, UK, and Canada. So you just need to check those because if you do have gift books for particular times of the year, it's good to know that in advance. That's the UK one. Let's go to the next one, which is Canada, spent nearly 6 thousand Canadian dollars, but to make 29 thousand, remember that's the styles of the book, not the profit, and you need to be mindful of that as well. That's the title styles. You need to take away. The cost of printing and Amazon, Amazon's cat in regards to what percentage that you get at your books. Again, I had closing on 7 million impressions, really good icons of 20.5% and closing on 3 thousand orders for that period of time. And you can see again, quarter fall was a big month. It will be three months where I really ramped up my advertising styles of 6,200 for spending $100. And again, these tom of the ear styles of 3.5 thousand for spending a $100. And you can see drops off a bit as well. So that's important to consider when you're doing your advertising too. Tyler, at four different times of the year. Let's go into the fall and a one now, this is astray up I didn't really advertise until around about was 2020, $2120. I had a high icons to begin with until a sort of worked out. The platform would be better. I think I was advertising, but it wasn't getting much of a result of that point on. So pull back. And then I did say some book standard do well, are then increased my advertising. And you can see here it was styles at 21, sorry, sells a 1100 for an IPO. So 21.400%, which is a really good outcome. Again, it's got over 1 million impressions as well. Spend $6,623 for return of 2790. I'm happy to take that as an outcome as part of advertising on the Australian platform. Just might show you continue to look at different marketplaces. And I think it's important that you expand beyond just the US marketplace. As you can see more results. A grade here, if I went to my US marketplace, the cost is probably going to be considerably high. If I look at the whole lifespan of Amazon advertising, I think it might even be averaging your bet 3840% percent even. But that's considering that are started off, not really knowing what I was doing, but since worked at how to control my spin, optimize Amazon ads and things like that. But that's part of this lesson, part of the course is to think broader than just KD pay. I'm broader also in regards to the marketplaces week ADP as well. Because I don't want you just to limit to one area, needs to expand your thinking about where books are gonna be sold. And the great thing about publishing is that we can expand our books to all different countries because we can get them translated as well. And that's just an incredible opportunity now with the online platforms reminder available to us. Hopefully that helps and place can see that opening your opportunities to the international marketplaces for Amazon advertising. 19. Conclusion and Goodbye!: Congratulations on completing the course. I really hope that you've got a lot of information from a headmaster, Amazon advertising for Kindle Direct Publishing. Now remember this is just the start. You need to continue to learn more information about Amazon advertising because of platform will continue to change. Be different ways you can do bidding, different ways you can set up your campaigns, different research for your keywords. So just make sure you keep on top of those things. Now remember if you have white this course, then check out my profile and you'll see other courses that I have created. And one of those might also be suitable for you. Thanks again, wishing you the best of luck for your publishing if you're Amazon advertising. And until my next course that you watch, I'll see you then. 20. My SkillShare Instructor Profile and Courses on Self Publishing : Hello and welcome to this updated lesson. Now, since creating this course, I've created a number of other courses in the self-publishing space. And I thought it would be good opportunity to introduce you to some of those courses and you can view those at by my profile page. So what I'm gonna do in a moment is go to my instructor profile page and show you some of the other courses that I have. Now, these courses can take time. You need to make sure that when you are doing these courses, that you're stopping and taking action and applying the information. Don't just become an information junkie where you are absorbing information beaten, not applying it. The most important thing that I've found along my journey of creating books and creating courses and other information and content is that you need to take that critical key action. Now, it's just the first step you need to take. Then you tend to get some momentum. Make sure that you're jotting down some of your goals that you want to achieve. What sort of things we'll you'd like to create in the next 12 months. So let's go to my author profile page now you can see those other courses, and therefore, they might apply to helping you to scale your self-publishing. Or they might be an area that you wish to specialize in just a little bit more. So let me hit the instructor profile page right now. This is my instructor profile page for Skillshare. If you scroll down, you can see the different courses that I have available. How to create low no content books on Amazon Cloud API currently has 3,004 students enrolled. I've also got my email marketing course to increase your book sales and in also increase your email list. If that's what you intend on doing to increase the number of customers that actually know about your books. I've also got a course with over 600 students on how to create and design a paperback. People can have book covers using Amazon API and also a very popular course on how to create and publish a children's book. Another popular class which is growing is mastering Amazon advertising. There's also a course on mastering habit development. If that's what you're interested in. The doses are looking to expand outside of Amazon. Kvp of created a course on how to self-publish with Ingram Spark. Now that's an in-depth course that will really help you to provide diversification with your publishing. And then finally, new course at the time of filming. And that is how to successfully launch a book on Amazon, KD pay. So these are some of the courses that I do have. The self-publishing space. Please check out my author profile or with my instructor profile to access these courses and you'll be able to join them along with the many other students that have to successfully scale yourself publishing business. So hopefully that helps you to select other costs of created in the self-publishing spice.