Logo Mastery: From Basics to Brand Identity

1. Logo Design Course Introduction : Hey, what's up? This is slicty here for logo design course. Are you graphic designer? But you don't know how to design a logo. Don't forget this course is for you from zero to hero. In this course, you will learn fundamentals of logo. In this course, you will learn how to use brand color in logo. In this course, you will learn types of logo. In this course, you will learn. What is the important points of strat or in logo design? And what is the important point of photoshopping logo design? I will be happy to have you in this course. Thanks for joining us. 2. Type Of Logo Introduction And Fundamentals: Hello, guys. Welcome to Logo Fundamentals Introduction. And there is what is logo and why it is so important. And the next one is, what do you know about logo design. So, guys, we have three type of logo, typography, semography, Caligraphy. It's mean like Amazon logo, we call typography, but there is the main point with the logo. You can see this vector. It's started from A to Z. I mean you can find anything from A to Z in Amazon. And the next main point is smile. Okay, guys, the next one is symbolic or symbol graphy logo, like a Mac or Apple. And the next one is Cole graphy. Like a fourth. The first one, typography is divided in two parts. Scalability logo typography, like a McDonald's. Take a look. McDonald is a type, and is a scale bigger than type. And the shape is like a fries. And we call this type of logo scalability logo typography. And the next one is logo mark plus typography. Take a look there. Twitter. The Twitter word is just a typography, and there you can see the logo mark. It means you can use just this logo mark without the title. I mean, everyone know this is the Twitter logo, just looking to the birth. And we call this type of logo memorable logo too. Okay, guys, let's go to next. Symbolic or symbol graphy logo design is divided two important part, Logo with main point, symbol with type combination. Take a look guys logo with main point. There is the fetix. Fetix is not just a simple logo. Take a look. The main point is E plus X. You can see between them a vector. We call this the main point. Felix. And the next one is simple wet type combination like Burger King. Take a look guys. Burger King is type and combined with the burger. And this blue line a circle line A looks like a plate. Okay, guys, let's go to another last part. Calligraphy is divided two parts English, Arabic, calligraphy, like a cookie cool and like Al Jazeera. Guys, this type of logo is very simple to design in Photoshop, in open type command by using con ScriptP to fund the style and you can create or design this type of logo. We call this calligraphy logo design. 3. Information Needed For Professional Logo Design : The first. Okay, boss, what's your company name? The next? What's your company service? Okay, do you have any brand color for your company? So do you have any your brand colorless coat and the next one? What type or what type of logo design or logo type do you need? And the logo font belongs to designer. Take a logos. I have created this sample. The company name, kind swing and company services brand color product. Brand color must be blue and middle red. And there is the color codes. And the logo type symbolic plus main find. Wow. Okay, the logo font is this one. There, I have three examples for you. Take a look. Another one, company name is Coffee Shop. And the next one company service is Net cafe. And brown color is golden, creamy, and darker blue. And there is the color codes. The logo type full typography. Great. Logo fonte this one. And the next one is Logo Context is company name, crash Coin. So okay, can you tell me what's your company service? Clothe buttons. Cloth buttons. Good. Not bad. So what's your brand color? Our brand color is a dark gradient gold. Dark gradient golden, there is the color codes. It means you can combine these two colors to create gradient colors. So the logo type, typography, kind shape. And the logo font is graduate. 4. How To Design Symbolic Logo For Kind Sewing : Guys, welcome to first logo design. So in this video, I'm going to show you how to create a symbolic main point logo for this kind swing brand quotes, blue and metal red color. First of all, select artboard and select artboard, create a new artboard right there. So I need to show you my concept, my idea. I need to create the logo from a needle and thread like this. So how to do this? Slate the idea, both of them and set here. Create align and make the size a little bit bigger. And then change the color, select the eyedropper, hole, shaft and keyboard, select and apply on struck. Next, click on Stroke, select the cubs second design and change style like this. Net more letter we bigger, next, Zoomi create another stroke. So change the color. Not important what color you select and sit right there. Press A for the direct selection and select the needle, a little bit bigger and select this one. Later with change the size and now select both, go to Object, Mp apals and right link. Take a look. Go again, expand, Okay. All right, click group, and then go to select Share Builder hole Alt key, let the middle one. Okay. This is the simple of needle, and now time to create the thread. Select the pencil and create thread like this. Not bad. Okay. And now, select the tread, M size, shift select eye dropper, le shift click here, hangerock zero. So change the fall to zero and apply the color on the stroke. Okay. The original point is, I need to move this part of the thread behind of the middle, how to do this. Select both, go to object, go to intertwin make now you can see this part of the thread behind of the needle. Look her eyes, and now select both make group and next, write the name right here, kind swing. We copy. Click here. Base Kind swing in this font style. Copy, select kind swing and go to font, paste. And next Double click. Take a look standard size is here and here. Double click all go to type fed headline. Kind swing. Now the logo is ready to use delete the sketch, and this is the sample logo design. We call this symbolic plus main point. So you can select both good to File, Export As, and next, select JPEG or PNG. If you need to save for the media, select PNG to use on video. So if you need to save in JPEG, select JPG. If you need to print, you must select PDF from here. Well, guys, let's go to another part, how to create logo for coffee shop, Net cafe in full typography. 5. How To Create Coin Shape Logo For Krash Coin: Hello, guys. Welcome to third design of logo. And so this type of logo typography, kind ship. It means the typography I need to use, the K and the kind I need to use the circle of frame or the c. So how to do this? First, select, create artboard. So my idea is, I need to create the K like this, turn on the stroke, the K, and starting like this to make a circle. So now, select the text right here. Okay, select all apply the best K font. So there is the font, let's use Ctrusy copy and fascia. Let's see. So I don't need this font for the symbol K. We got to change How about this. Select, make bold and make with bigger size. Good. And now let's make expand and turn off the fill. Turn on the stroke, make stroke size for this song. So now select again. I need to create a circle. Before creating the circle, take a look. I need to connect this part of the K. I need to connect this part of the K delete this part and move up a little bit. Move up. Select, make a little bit longer, and move this part down and make longer. And now let's create a circle like this. Create a circle a little bit more bigger. Select the word, make beggar, and select this part of the K, make beer. Okay, guys, select all of them. Go back to object, make expand. Okay. And now before making expand, take a lot. Add one point right there, one point right there, one point right there, and one point right there. Add one point right there, one point, and another point. So select this point delete, select these two points, make control J. And go to this area, delete. Take a look, select again. Delete this point or this point. Select both Control plus J. Select this area. At on find and delete this part. Okay, guys, now select all of them. Apply these two colors. First, make gradient and apply on K. It beings first, create a rectangle, burn off the stroke, and apply a simple basic color, select the first one, and select the next one, create it, and select both logo, go to strop apply gradient. Hole shift, apply the gradient and now select the gradient. Go to expand Okay. Take a look, select the gradient. A Here is. So select crash kind, hold Alt key, sit right there, the center, and select the graduate controls copy, select all best here and select, make way of it big size, and sit here. Hey. Okay, guys, this is how to treat or how to design a logo from this context. The crash coin, cloth button, and the next one was coffee shop, and the next one was kind sieving. I hope you like it and learn something, and how to save your project is very simple and basic. I go to select your artboard, this artboard and go to File, Export As. It's like the desktop, and it's like PDF or JPEC take a look there is the most important part. Use all artboard, or you need to set the number of artboards. I need to save the first artboard, the Sixmn and the second artboard. So if you need to save all of them, select all and click on Export. Thanks for watching. Have a good time. Good luck all of you. 6. How To Create Calligraphy Logo Design: You guys, we're going to another part of logo design. So in this part, I want to show you how to create calligraphy logo design, like a Coca cola, like a forth logo. So this type of logo, it's very important to know. You must install com Scape Pro like a regular install this front, and install both or semibl And next, you must open Dobe Photoshop. So guys take a look, create a new file, click here and go to select art Illustration, select Thousand pixel and click Create. Create the project, and don't forget turn on your ruler by pressing contro plus R, and next, select the text. Click here and write something like fourth. So write fourth. Select all and go to font and find here icon script pro There is icon scap, sling this one and change the sides. Click on applier and sit right there. So for better result of choreography design, you must check two important points. The first one go to type, go to panels. The iagraphPanel, to character, take a look. There you can see some important points like this option when you click slash Acton, you can see the F style like this. So if you click here, you can see F and O style like this. Turn off again. Now, double click. I need to write something like status Take a look between ST here. If you need to read Caligraphy style, click here, ST, click here for O. I need to write something open. And now let's check, click on O. Take a look about the P. You can see the style. Turn on the A, you can see the O style. So turn on another one. You can see a style of O P. Turn off all of them. And now, right here. Coca C. Select C. Change the color in red. And now you can see the Caligraphy of Coca Cola logo. And now turn on again, swash. You can see the Coca Cola logo style. La line, turn on. Another one. Take a look about L and A. Turn on, turn off, swash again. Take a look here, and this is the style of Coca cola, this L. And let's see, another one. This is another style. Mal. So, guys, don't forget. You can find these colligraphy style in Photoshop because these are options or belongs to Open type command. There is swash, all the style ornaments, ordinals, fractions. So you can see here. Take a look etures, swash, alternates, alternates, ordinals, and contextual standard laters. So, guys, thank you for watching. This was about how to create English, Caligraphy logo, style, or design. 7. How To Design Iconic Typography logo For Coffee: Okay, guys. Welcome back, and now time to create logo for coffee shop in typographic style. First, slate your Rboard, create an arboard and next. I need to create coffee logo like this. This is the handle of the cup, and this is the cup, and I need to write another like F FF, like this. E and E. So this is my idea. So how to do this. First, click here, right, small C. Select the font this font. Come through C and select this here. And next, make the side a little bit small and make space right here. FF EE. You know how to create the coffee, the cop style, first select circle, create, and turn off the fill, turn on the stroke, and make a little bit size of the text like this and sit right there. Make little bit small, sit right there. I Good. Now, create a rectangle right there. Create a rectangle to here, and select both, go to object and make expand. Okay. Select the shipbuilder Shape Builder, hold Alt key to delete these parts and release Alt key to join these parts. And now you can see the coffee typography logo, and I need to create the main point, the same beli. That is smoke of the coffee. Select, create a line and set the stroke little bit, make more large line and then go to effect. Distored select the zigzac select smooth changing the size Click Okay. Change the style like this and rotate whole shift, rotate, sit here and create another one right there. And then go to object, expand a prince, select the eraser, erase these areas, and now select all of them, make one group make one group and then go to select all of them. Se like eyedropper whole shift, make this color. Select these bots. Eye dropper shift. Turn off the fell. And now, create a background. Press eyedropper and move to behind here and select the background again, M log. And now you can see the coffee logo like this. You guys, this was the coffee shop full typography logo with this brand color and go to another one, how to create logo or crash coin, typographic in shape logo. 8. Create Mockup Brand Set For Coffee Logo: So, guys, welcome back. The most important part of logo design, how to use coffee logo design in Photoshop Template coffee brand mockup. So you can download the source file. You can find the link in my course description. You can download the source file and you can use it. So now, first, you must go to Illustrator, and this is my first artboard, and I need to export just this part. Go to File and go to Exports. So go to desktop. I need to export just Fardboard. You can use artboards range and write the number of the artboard. And the next way, I need to hide the background, go to hide selection, and I need to export the logo, go to file, go to Export As, and go to desktop, select drain and select the PNG, export. Okay. And don't forget. Slick the background because this is the color of the logo and click here, copy the color code. Click Okay. And now take a look. This is the template mockup brand of coffee in Photoshop. And there is the layers. Set the layer box right there to control easily. Sit right there. Take a look, guys. This is the mockup packs and Start from here. Mg and double click here, paste the color code and double click. Find the M Logo. Smart Object. There is the Logo Smart Object. You can change right there. Press Control plus O. Go to desktop, select the logo, coffee, and move here, press Control plus T, change the size move a little bit up and Zooming, turn off the barter, press controls or go to file. Click Save. So, this is the first change and the mix change. Double click paste the color code right there, too. Paste, Okay, and go to another part. Let's see. The box expand, double click. So you must change the ground. So how to change it. Go to Illustrator and go to Foil Click exports and select the JPG and Ft artboard. Okay. Okay. Go back to Photoshop and press Control plus O, select and move it right there. Sit here. Good. And don't forget. Click here or create a new empty layer like this and select the pen bucket and double click here. Paste. Okay, and move the layer down. Select the logo and set to center press controls and close this one, close this one, and take a look here. Set the logo, center, press controls, and take a look. Good. Okay, now time to change the business card, expand, double click, and go to here, select the coffee. Zoom out, change the size, sit right there. Press controls and take a look. You can change the other parts, expand, double click and create a new layer and select the pin backet. Controls, go to another part. This part, expand, double click. So guys select the coffee. Just hold Alt key and move here, rotate, set right there, hold out, click on apple, create a new layer and make fail color. Move it down and click right here, Logo. Sorry, right here. Coffee. Brand. Double click. Change the size. Coffee, brand design. Select again, and don't forget change the color to white. Okay and rotate, whole shift, Rtate and change the size, set here, apply. So here press Control S to sieve and now let's change the other parts. Let's sieve I need to change the particles. I need to change these parts, the backgrounds, double click, expand, select. So how to change this. Zooming, Go to image, replace color. Click here and paste the color code. Okay, and change the saturation. Change the saturation to normal. So. Click Okay or cancel Zoom out again, and now you can save your project in JP, save a copy. Or if you need to save in PZ, click on save us, Save to in PZ. And don't forget go to Five close others. And here you can use, and you can edit again, or you can print your package. Okay, guys, this was about logo design type of logo and how to set your logo design in stationary mochup brands and thanks for watching. Have a good time. Good luck all of you.