Transcripts
1. Trailer: How important is a logo for
your Etsy or Shopify store? Now, I'll start with
a statistic that 50% of Etsy shops don't
have the professional logo. And this is costing
them business because what they've
good professional logo, you can actually drive
more business into your store because people recognize and know
what this brand is. Now, if you already have
a business or you're just starting one and you're
designing your logo. This course will
help you understand what factors to
consider and how to drive more traffic into your
shop because of this logo, I'm a creative director with over ten years of experience, and I've worked with some of the largest brands
around the world to implement their logo into
their branding and packaging. This course takes all
of that experiences and condenses everything into a easy-to-follow
three-step program so that you can make your own
professional logo on Canvas.
2. Advantages of Good Logo: Hello students. Let's talk
about the advantages of having a logo and why it's
good to have a logo. So there are three
things to keep in mind that our advantages
of having logos. And the first one
is recognition. Having a logo gives
you the recognition that you need and deserve if you are known for something and you do good product and you put
it out there, you package it. And yet this logo that somebody recognizes as they
see your brand. This is credit that's
well-deserved and that when people see this logo and
packaging and branding, you're like, okay, I want to
know more about this brand. Like what is this company
behind his logos? And then that drives in more
traffic into every store is. And they're gonna go and
dig into your store and then buy more of your stuff
just because of this logo. Now, if there's a brand
that has a very hard to see logo or maybe it's just not
a very good looking logo. People who don't
want to look up, take the extra effort to go out and find this
brand like it's just a random shape
and it's not like a big products are very
impressive product, most likely people are
not going to look it up. And there it goes, business. When you have a good logo
and you have a good product, the logo is in itself
free advertisement. Now the next part
is professionalism. That's the second thing
that we should consider when we're talking about
the advantages of logos. So having a logo makes
a huge difference on making your product look professional versus a product
that's not professional. If you think about it, when
you buy water bottles, all these water bottles
have branding around it, like there's a label
on the water bottle. Now, imagine buying water
bottle without that label, without that branding, it's going to look
a little different. Like maybe even weird, potentially sketchy like
you wouldn't want to buy a water bottle
without that branding. So having the professionalism to have a logo on there
makes your product, once separate itself out
from all the other products. Also, if you have a very
professional looking logo, this logo is going to give the vibe or whatever
experienced that people associate with that logo to subconsciously
tapped into like, you know, like the different
feelings that logos defocus. So for example, think about
the Polo Ralph Lauren logo. Like it's done in
a way where it's recognized as something
that is classy, something that is upscale. Whereas if you look at
the McDonald's logo, you automatically think
of a fast food restaurant like if you see those golden
arches of McDonald's, you probably don't
associate that with like a very high upscale brand. Now, McDonald's does have it's own line of like more
upscale products. Where when they do
those products, they actually change up
their packaging and logo to reflect more of a
upscale feel to it. So logo adds so much to your brand and how it's perceived by your
audience and customers. And finally, the third one, which is probably my favorite, is it provides a unique
customer experience. When somebody sees your logo on the packaging and
on your website, that logo really drives the experience of
what people expect. Like we just mentioned earlier, having that local provides
that professional feel to it. The next level is
having that logo really drives in the brand feel
like the whole experience. Imagine having your logo
on top of a package. And when you go and
buy that package, like this is the
first impression that somebody has of your brand. They're going to see that logo. So one of my favorite brands ever that does very good
packaging is Everlane. And when you look
at their packaging, It's just Everlane, right in
the middle of their boxes. And once you see that package,
you open that package. Do you see an Everlane
box pop up like, Wow, this is so well-presented. You open it up some more. There's some more like Everlane branded stuff in there
and it's just as whole perfect
experience really makes the customer appreciate your
brand just so much more. And having that
professional looking like sharp logo that appeal
to your customers base. That's going to help
make your brand so much more of an
appreciated experience.
3. 4 Types of Fonts: Hello class. Let's talk about the
importance of topography. There are four types of
texts that are used and are popular within the way that brains are
building their logos. So let's go with the first one. The first one is a serif font. So what that means
is something that looks like it's not
just a regular font. Like it's got that at the end, that flare at the end. What it does is by having
this Sarah in the font, it makes that word look
just that much more classy. And it's hard to describe, but it's just like a
subconscious thing that we have now based on how this font has been used throughout
different generations. Now, we could talk
about history and all that and go into a long
deep class about it. But I will summarize it and just say that our minds have been programmed through
generations and generations of branding so that when we see
certain attributes, enough font, we
might automatically associated with certain
types of feelings. So with a brand that is
more serious and want to be taken in a professional way. Having a serif font is actually going to
help them out a lot more because that serif
font is only going to push that brand so
much more serious. Whereas the next one
that we're going to talk about is the sans-serif font. So the sans-serif
font is the one without the hook and the flare
at the end of the letters. And the sans-serif font is
very good for minimal logos. Modern logos, stuff that
is kind of like hip and trendy because it's not like
a old school type brand. And having a sans-serif font
actually feels a lot more modern because modern-day
logos tech companies, for example, like Microsoft, use this sans-serif font. And a lot of other tech companies as
well use a sans-serif font. Now Apple has a different
case because they are branded as an
upscale kind of product. But if you look at other
technology companies, especially startups in
the Silicon Valley and in places that have a lot
of new hip young designers, a sans-serif font
is very popular. Now the third one to pick consideration is
the script font. So the script font, if you think about the
New York Times logo, it's kinda like written
or a fountain pen or written with some special
calligraphy type writing. And essentially that's
what a script font is. A script font is something that looks like it's not
just a regular font. It's got that
special flair to it. And a script font is
very unique because it has this very
historical field to it. So when you use a script
font in your logo, it gives it a very
historical field to it. If you want to do
something that is like very older vintage and 1.5, something that is going
through the times, like as in like if you want to have a brand that
symbolizes something that's from like hundreds
of thousands of years ago that paddle over
thousands of years ago to a hundreds of years ago. That is good to use a
script font because it's kinda like those
fonts that are timeless. Now of course, depending
on your brand and it's not always the
right font to use. But if you're using
something that is for time, like time-sensitive, where it needs to
show off that it's a serious kind of timeless
product than it's very important to consider
what the spot would do to your logo and having a script font would
help with that. And finally, the fourth
one is a display font. And a display font is like a big bold font that is
kinda loud in your face. And it's more of a
modern day type of logo where if you think
about the logos like jeep, for example, is a very bold. It's loud. It's like here I am, I'm G. And what it does is it
makes a huge, heavy impact. So when somebody sees it, they're like, Okay, wow, this brand is right
there in your face. Now, certain brands may
want to use a font like this so that it could
command its presence. Like it being there, being able to stand in front of your face
and command like, Hey, I am here,
we're looking at me. That's what using a font like Dan Condensed Bold is good
for because it's just loud. There, it pops up. And I actually see this a
lot in modern day designs. Using a display font really just helps a
brand be loud and bold. And I liked it a lot. Like if you think about brands in New York City, for example, like somehow I think
of the image of New York City's
contemporary branding to use a lot of big
bold display fonts. Now, a logo to think of, that comes to my mind, is the supreme logo, which is just a bold direct in your face font with
a red background. So if you consider all
of these things as you're putting your typography
together for your logo, it makes a huge difference
on how your customer or whoever is seeing your brand is going to perceive that
brand based on the logo. Because typography
subconsciously, programs are like pulls
out the programming in your head so that it
can remember what type of branding this topography
is associated with. If you use the
right combinations, it really helps
her brand deliver the message that it needs to
deliver to your audience.
4. 4 Types of Logos: Hey students. So in this lecture we're
going to talk about the four different
types of logos and its advantages
and disadvantages. The first one we're
going to talk about is the graphic logo. The graphic logo is the logo
that is essentially a photo. So if you think about the
Polo Ralph Lauren logo, but it's a horse that shows what the brand is and it
represents the brand. If you think about the KFC logo, it's Colonel Sanders,
which is more of a photo. And Colonel Sanders
who represents the KFC brand that also has
KFC in the logo as well. Now, the advantage of
having a graphic logo is that really follows the saying that a photo tells
a thousand words. So having that
graphic is able to communicate with the
viewer, the audience, whoever is coming
across your brand that this brand represents in
symbolizes so and so. Now the disadvantage of that is it's sometimes hard to
implement everywhere. If you think about putting a
graphic logo onto a email, for example, it doesn't
just like fit into place. It's really bold and sometimes certain situations don't call
for such folded loud logos. And it's also
potentially hard to recognize for somebody that doesn't know what this logo is. Not Nike, for example, and you're just another
brand from far away. People would just see this
shape and they're not going to understand what your logo
means or symbolizes, or who your logo is even for. The next one is
the monogram logo. So that's the second one that
we're going to talk about. And the monogram logo is essentially just like
the lettering of a logo. So a quick one
that's easy for you to reference as the
Louis Vuitton logo, which is pretty
famous worldwide. And Louis Vuitton logo
is just the L and the V. And typically it's
done on a pattern, whereas just LV throughout
the entire pattern. So it's known for his purposes, Louis Vuitton and having these LV monograms
on its purses. And whenever somebody sees that, they're going to
recognize and be like, oh wow, that's an LV parse. So let's start with the
advantage of a monogram logo. And the advantage is that
it is easily recognizable. It looks good. And it can be put on clothes, they could be put on purses, and it just really looks nice and fitting wherever
you put that logo. Now, the disadvantage
of it is that while it could be easily recognizable if you're
a famous brand, if you're not a famous brand, it might actually be
detrimental to that because people would not
recognize what this brand is. They're just going
to see two letters. And if they don't know
what that brand is, they're not gonna be
sure what it represents. And typically to a lot of
these monogram logos are used in patterns and designs
that are very allowed. So having a very loud
type of patterns, sometimes it might not be what is needed for certain occasions. Now the third type of logo
is the word mark logo. The word mark logo is my
favorite personally because it's so like something that you have to master to
make it look good. But it's very
powerful and it just like is the ultimate
sophisticated, simple type of logo. Now let me explain why. So the word mark logo is just like the logo
that has worked. If you think about Tiffany, for example, the Tiffany
diamond company, the logo is entirely just
the letters for Tiffany, but there's a lot that
goes into the lettering of that to make it communicate
what that brand is about. So Tiffany, is it very classy brand is like
a very high scale brand. So that when you're
buying weddings stuff and when you're doing
like a luxurious event, you're thinking up Tiffany. And as they design that logo, they put a lot of thought
into the weight of the font. Be like distances
between the letters, the font that they're using, and probably a lot of different factors to that
subconsciously we noticed, but we can't just look
at it and be like, Okay, this is exactly it. So it's the ultimate
sophisticated font, but it's also very
simple at the same time. Now the advantage of it is
that it is very easy to read. It's very legible
if somebody has a word as their logo and
they put it on a bag, they put it shoe, they put it on a billboard. Anywhere that somebody
sees that logo, they're automatically
going to be able to read what that logo says and going to know
what that logo represents, which in our case is the brand. So if you're having a store with that logo and your
shipping stuff out in a bag and a container
or custom packaging. And they have that
logo or where you have that logo on there
on the packaging, they're going to automatically know that this is your brand. So as they are maybe even just leaving
this packaging out, some guest sees the packaging or just when else comes
and sees the packaging, they're going to automatically
know what your brand is without even having
to do any guesswork, like in a graphic
or a monogram logo. Now the disadvantage
of this is that it is very hard to do, right? There's a lot of different
things to consider to make it very good looking,
very minimal. It is definitely a
minimal style logo, but there are many
different factors to making this minimal
style logo look good. The fourth type of logo
that we're going to look at is the envelope logo. The logo is like
the Starbucks logo, where it has a emblem
with the mermaid. Easily recognizable, right? And I'll select the
Harley Davidson logo, which is also very easily recognizable because it's
like a household name, at least hear the United States. So the advantage of
having an emblem, logo is that it is able to
be recognized very easily. Now, the caveat is, you have
to be a big famous brand. Now, the advantages of
an emblem logo is that the emblem would look good
on a wide variety of things. Imagine having an
emblem on your uniform, on your bags, on your packaging. It fits just about
anywhere and it looks good while it's
fitting where it's at. Two. And it also really
makes us statement like having that emblem
wherever you're like putting it is going
to make that product stand out and just be
so much more official. Now the disadvantage
of an emblem, logo is that sometimes
it's not very legible. Imagine somebody that doesn't
know what your brand is. It doesn't know your logo. And they see this emblem, they're probably not going
to be able to associate what this emblem
signifies or represent. Whereas with a word
mark logo, for example, that you see the word
and they're going to automatically know what that brand is because that's
literally in the logo. Now here with an M lumbar
just going to see an emblem and sometimes the
words in the emblem, but the emblem is kind of
far away or something. So it's kind of
hard to be legible. And really with a logo, you just want to be recognized
and be acknowledged. That's ultimately the one of the main factors
of having a logo. So those are the four types of logos that you should consider as you're thinking about
what type of logo to make.
5. Etsy Logo Audit (1920 x 1080): This section we're
gonna go through and do a local audit of some popular and
successful stores on Etsy. And we're going to
look at their logos and identify what type of logos are using and why it's effective or why
it's not effective. So let's start with
the first one, which is Terrace Garden France. And Terrace Garden cells, flower bulbs and where
succulent plants in France. And this is their logo. So they have a green logo with some shapes around the logo and some floral design
outside of those shapes. Now, this brand does around
6.8 K entails a month, So it is doing pretty
well for itself. But let's talk about the logo. So as you can see in the logo, they'd have their word
branded in the middle of it. It's like written out
in a script font, which isn't always the
best for legibility, but in this case it's
pretty, pretty good. You can see it pretty
well from a distance. You can also make
out what it says. Then to outline that logo, There's some flowers outside of the shape that it's
surrounded by. So this logo is pretty good. It gets the job done. It has like the kind of like the emblem that
makes it stand out. So it's both a
combination of an emblem and a wordmark type logo where debts very effective because
the emblem just looks good on just about anything
that it puts itself onto. You can see this logo on a bag, for example, or most
of the packaging. I wouldn't be surprised if they use this in the packaging. So this is a good logo and it seems to be
pretty successful. The store is doing pretty well. Now. The next one is
catching color flies. Catching colored flies
is a very creative logo. It's more of a graphic type
logo because it's basically just a butterfly with a
letter C underneath of that. And so personally, for me, I would say this is kind
of a tough to understand logo because you don't
really see the brand of it. You don't really know
what this logo looks like because you know
what it looks like, but you don't know
what this logo represents because
it's only a seat. So when you print this
out in packaging, other people that might come across and see the
packaging won't be able to recognize this brand and hence lose out
on some business. But they are doing a 100
thousand plus sales. So they have probably been pretty successful on
Etsy from the past. And if this was a
new brand coming up, I wouldn't recommend
a logo like this. It's very creative,
It's very nice-looking. And it could even be
borderline monogram logo two, which is typically used
for high-end brands, but for new brand. And this would be
very challenging to establish it as a brand. And it's very tough for a
brand to show itself off. But for a already
established brand, this is a nice,
good looking logo. The next one is minimum design. Minimum design is just
like what it does. Name says a minimum design. So if you look at the logo, this is actually some of
my favorite because it's just a very minimal and simple, but it's done very well. So a couple of things to notice. First is that it's using a display font on the left where it says
minimum at Super Bowl, it's loud, it
stands right there. It tells you what it is.
So from a distance you'll see minimum right away and
then wants to get closer up. You see design in a
sans-serif font just to be a kind of support for
the main display font, the big minimum sign, and it's surrounded by
the color of black, whereas the font is in white. So with this black
color on a square, it's very easy to just
implement this on anything like imagine minimum design
on a cardboard box. This could literally just be
in the center of the box, are on the side of a box. So very easy to do and very
aesthetically pleasing. So if you look at
their brand to, they do 3D printed
would design boxes. So I found this as
we were looking up some succulents and some of
the planters for plants. And it looks like they're
doing 18 k itself. So pretty good and doing
pretty good for itself. The next one is
the cactus garden, which has 13 Kay sales and
they do supplements as well. They sell succulents. Now, this logo is
a graphic logo, and in some ways you could
even say it an emblem logo because it's kind of like
a big mean like shape. I think it looks like a cactus
from the top looking down. And for a new business, I wouldn't recommend
having a logo like this. Now this is kind of
established already. It has 13 k in sales. But for new business, if somebody sees this logo, they're completely nothing
to know what it is. They might know it's a cactus, but they won't know what
the cactus symbolizes, which in this case is
the cactus kingdom. So they're just see this
flower and think, Okay, cool. What I would do to help
out with this branding and packaging is maybe put the cactus kingdom right
next to this cactus image. So when, for example, you put this on a
box or packaging, you're able to just see
that it's one, a cactus. So it represents that selling a cactus like a cactus business. And right next to that cactus, it has the name of
the cactus kingdom. So if somebody sees is plant
and they're like, Okay, I like this succulent and I want to buy
something from this place. Then maybe I'll
know where to go. And in that case, the cactus
kingdom will show up. And then they could Google it
and find it really easily. Now with just a logo like this, and you're not able to
understand where it's from, it would be pretty difficult to bring on more people
into your business. Okay, The next one is
artful applications, which makes printable
paper cuts. We found this through some
succulent searches as well. I'm not quite sure
how this one came up, but we look at it. It has kind of that rustic
handmade feel to it. And you can see there's a lot of different
things going on. But the first thing
to notice is that artful avocations is at the top, and that's typically
what people read. First. I would also say that sometimes people read the
middle right away, like wearing handmade is at, so in this case maybe they're saying that handmade
is more important. So then they want to
draw attention to made. And then the next thing
that somebody looks at automatically would be
artful applications. And then under that would
be by Sharon Rivera. So once they go and see this
logo and they look at it, they're like, Okay, this
has that rustic feel. And I would describe
this as an emblem, kinda logo because it's a circle and it has everything
inside of this circle, which like I said,
with emblem, logos, this is very easy to put
in just about anything. It could be an embroidery on a shirt and it will
still look very good. And the fonts, they use
a sans-serif font too, which is very relaxed
and more modern brand. So this is established in 1995. I would say that this
is probably means that the person who's making
It was born in 1995. The demographic for epi
seems to be pretty young, but in the case that
it is actually, the business started in 1995. This actually makes sense to for a font that was
popular in 1995, which is also working
in modern day design. So if you remember being
in the 90s or early 2000s, there was a trend where
comic Sans is very popular and fonts with
very smooth edges, as you can see here, are the letters have
smooth endings. It's kinda works with the
aesthetic for this logo. I think it's pretty decent. It's cool. It has the
handmade field to it. Definitely some more
that they can add to it, like maybe some red
lights of grain and maybe honestly
maybe a different font. There are a huge amount of script written fancies
days that you can use. There would be more modern. But if they are trying to brand themselves as something that's from like from the nineties
and from the past, and also still be
pretty relevant today. This font works too. It's not completely
out of date like Comic Sans this, so this works. The next one we have
is Android pillows. They are like plants. I looked up settling
this one popped up too so realistic shape
plant and pillows. And they're unique
and handmade pillows. So this one's pretty cool. It's very modern of a
looking type of logo. As you can see, it has
the display fonts and then a sans-serif
font right under the main enjoy pillows part. I would say though, that the sans-serif that's supporting
the main display font, like the big main part
is a bit loud and strong since it
is a both bolded, I would add say that like
for the by this person part to make it not bold because that would people are already automatically looking
at enjoy pillows. And then as your eye reads that, you're going to of course, look at what's underneath of it. So you don't need to draw them much attention to it by
using a bold letter. Now I also liked that they added some graphics on
top of this logo, on the sides and
underneath the logo. So it kinda gives it a
different dimension. And it's also very useful where they want to have these
cloud images on the logo. They could. And if they're also just I want to do something easy
where it's just lettering. They can also remove the
clouds are really easily and this one has a lot
of multi-purpose to it. So I do like this logo. It's very modern, it has a very modern fonts and even the little trademark
thing on the side. It makes it look a
lot more legitimate. Okay, so the next one is
framed in reality designs. So this one has no
description on it, but we looked at it
earlier and it is like frames for
Subway and stuff. So this one is a serif
font in the middle, you see that big F. And I would say that some people would even do script
fonts for this too, especially these types of logos. But let's break it down. So on this one, it has the hand-drawn
flower look. So it's on the hand-drawn
flowers is on top of the logo, kind of looking like it's
growing with the logo, which is very beautiful. I love this drawing a lot. I would add that one of the disadvantage of having
just a logo like this, kind of a monogram looking
logo with some graphic on it, is that you aren't able to communicate with whoever
is looking at your brand. What kind of brand it is, what name of the brand is, because people are
only going to CVS. While it's very beautiful. And if you don't know
what this brand is, you're not gonna be
able to find it. I would say it's very nice. I wouldn't say this
is a bad logo, but I would try and
find ways that they can add a frame to
reality designs into it. I understand it's looking pretty hard because right
now it's just the f that maybe they can just use
this F in the beginning of framed reality
designs and just add the rewards continuing
to this logo. Okay, So the next one
we're going to look at is crafters sweet spot, which is a reef design company from Virginia, United States. If you look at their logo, it actually
communicates that it is a wreath design
company right away because outside of the font is sort of a reef looking thing. And then once you
look into the fonts, like the words itself, that typographic
part of the logo. And you see some very interesting
design elements to it. First is the sans-serif
font in the middle, maybe even borderline display font because it's kind
of bold and loud. And then on top of that is the script fonts that
crafters and the reefs. And together this gives me
that like rustic feeling of a timeless design with a bit of modern
touch added to it. I would say this is
a really nice logo. It's got everything you need, communicates what the brand is, communicates the
name of the brand, and is also showing that it
is a contemporary brand. Okay, the next one is
left loom the flu. It's a artificial dried
preserved florals company. So this is actually
very beautiful. It combines a couple
of different elements. So first of all, it
is a graphic logo because obviously there are
flowers and plants all over. And then it is also a word mark logo because of whom they flow
part in the middle. And then it's in some ways
kind of borderline emblem. Like if this was on a circle, it could be an envelope. My what I really like about this is that this whole thing, this whole logo is encompassed by the flowers like a reef. And on the inside
is the lab room, the floor at the logo
with a script font, which is also very legible. So it's a very nice script
font that's legible. And it looks very good. It's Readable, readable, and anyone that sees
it would be nice. I enjoyed this logo or
work itself is very nice. Maybe I'll check it up. So this one, I would say one caveat though is that
if you use this logo, it might be hard to print because there's so many
different colors and so many intricate little details to the plants and flowers. What I could do or what I would recommend if you do
have a design that's complicated like this
and you want to print it on packaging is to make
it black and white. Now I know that takes away a
lot of the elements to it. But if for the sake of printing, if your printer Isn't, doesn't have the capabilities of a large-scale
printer that can do all the colors than making
it black and white, it might make it
easier to print. Now this logo I really liked, and this is such a
good inspiration for logos that we can make. The next one is I succulent. And they specialize in making rare and colorful
substance from Ireland. And first of all, we can look at this logo and see a couple
of things that are used. And what I do like about it right off the
bat is that it's got a beautiful envelope
to it and read her knee. That is the succulent part. Now I would say that
their logo kinda mismatches how they've
written it at the store name, but it's okay, It's an easy fix. I also liked that they
use alternating colors. So the gold and the black, and then back to the gold, makes it like a
fancy looking brand. And that they are using a
special type of Sarah thought. This all together is actually a very nice lifting logo design. It has elements of one, the color usage being very nice. And in some ways
classifying it as a high-class type of
brand with the gold. And then the fonts being able to be read like it shows
what the brand is. So if somebody goes and
looks at this brand, there are like any
of this packaging, they're going to know that
it's basically the brand. And then it also has a
slogan underneath that, which I really like lot. And then finally
there's this effect on the gold where it's like
shining from the center out. If you look at the color. So that kind of gives it a three-dimensional aspect to it and just add some professional
touches to this brand. I wouldn't be surprised
to see this type of logo in upscale perfume
stores and whatnot. Alright, so we did
a good amount of reviews and probably have gotten a good amount
of inspiration for us to make our
own brand logo.
6. Creating a Boutique Brand's on Canva: Okay, so for our project, we're making a logo with the brand that
we just talked about, the cyclin company brand. And here's Canva. And we're gonna go on
Canva and make our brand. So first of all, I can go and type
in logos so that at a ton of logo templates pop out. And then here we'll
go and look at some of the things that we
are looking for for a logo. So for example, we're considering what is our
advantage in Herbrand. So a settlement brand, right? So we have cool
modern-day cyclins. Sum of the compliments that
we receive or maybe have some refreshes designs on our segments and
aesthetics is amazing. So we're going to look up
logo and then we're gonna go and find something
that is inspiring. So you want to have a base that looks good so that
you can work off of. So on this first page, this one looks kinda good. It is a pro logo, so we'll find
something else that is free for everyone to use. And you could also search
for plants as well, since we are doing
something separate. So I might just do that
so that it is easier. So I'll go logo, type in plant or even supplement because that
would be right on the dot. So even search of whatever you think is most relevant
to your brand. Logo succulent. Here we are at the
second section. And here's a couple
of really cool ones. So this one says segue
creative studio. We're not creative studio, we're just trying
to have a brand. So this one, it looks really
good. So we start with this. And what I'm looking
for here because I'm how we're
branding it is we're trying to do like a aesthetically pleasing
cyclin brain and have some nice fonts that match
the modern cool aesthetic. So this one has
very good spacing. It's got the sans-serif font
they were talking about. And you might even be able
to call this a display font. We could look up display fonts and choose a display font just because it's so
much more bold and loud. So Playfair display is display font is bold and
down just like in your face. It just shows the font off. But it might be kind of
kind of like too much, there's too much flair to it. So I'll go and try and
look at a sans-serif font. But for our main spot, you could actually use a
serif font as well because Sarah really draws
attention to your logo. It looks more like it gauging because this has
got that like flair to it. So we'll make this a little
bigger just because I think it looks better
when the logo is a third, the size of the text. That's kinda like the rule
of thirds in photography. But now in Togo farm. So we have this pizza, this is changed the name. So succulents and Co. And then texts and the
bottom we could have whatever caption that a subtitle that describes
your company. So we could go and write
modern aesthetics, brand or maybe it's not
random like a company. So whatever kind of description that works with your company, just
like a tagline. So modern aesthetics
and good fats. And since this
background is pink, we can actually just change
it to a different color that makes it easier to use. So actually, I
would prefer white. White would be able
to just blend in on any packaging and
make it easier to work with anywhere
that you put this. So here's why. It does take away a
bit from this logo. But with this logo here, I mean, this looks good, but you also have an option to go onto the yellow section. Find where these are just inches and me, don't mind those. Sorry. So in the elements section, you can look up succulents and find a graphic
that's fitting. So here we have a couple of succulent graphics
we can go and graph. It's just so it's
like something that's easy to be printed as well. So we have many options here. I would go for something
as minimal as possible. So then it's easy for
printing and it just looks with the modern aesthetic. So for example, this
one looks pretty good. It's modern. Or now that I put it on there, you can kinda see that the lines of it
aren't done too well. So let's choose another one. Okay, So this one looks good. This one has really good art, is done in a
high-quality fasteners like shading and stuff to it. So we can use that for
exactly the kind of company making the size
a third of the text. And yeah, it looks good. But if you want something
more minimal to, we could keep going and
look for more options. And you can see there's a
ton of different options. This one's pretty minimal. This one's pretty minimal to. This one right here
is really minimal. So if you want, there's
something that's really minimal. This would work well, see something like that. But essentially that's it. You go through the elements, you consider a couple
of things like the font sets and use
the size of the font, the aesthetic, and the
image that you're using, and ultimately the vibe
that you're creating.