Transcripts
1. Introduction: Intro. When we start
designing a logo, we often feel difficult to
choose the type of logo to create it suitable to design
a text-based or a symbol. Based logo, or even a
combination logo. Actually, there is a
client brief that can guide us in considering
the type of logo. However, it's still confusing if we can't solve
the client brief. So often, we are stuck and just scrolling through logo
references on the Internet. Or we are just thinking about the visual
you want to create, but still can find a
suitable reference. In this class, we will learn how to choose the right
type of logo. We will learn to explore
the types of logo. There are many types
of logo, e.g. logotype, wordmark, pictorial, abstract,
and many others. We will also understand
this type of logo characteristic
pros and cons. Choosing the right of logo
is very important for an entity can be a company
or institution. Because each logo representative
value product messages that you want to convey
to the audience, e.g. property company logos
as you simple houses, buildings, or heavy equipment. In contrast to fashion logo, they usually only used in the logo type of
the brand name. A logo is also a link between a company and its consumers,
institution and society. So in creating the logo, many considerations must
be considered carefully. Therefore, creative thinking
and brainstorming must consider and decide on the
concept to be created. And we will practice
making a logo from each type of logo that
I mentioned earlier So, that friends can get an idea from solving the brief to choosing
the right type of logo. And the hope is that
with this class, you can choose the appropriate type of logo
for each project. In essence, if we are
faced with client brief, we will be more confident with every decision we
make. I am Fathoni Ashari, let's learn to create
logo together.
2. Why Must Be Careful In Choosing Logo: Why must be careful
in choosing logo? As I previously mentioned, the logo becomes a bridge between the company
and the audience. So when consumers
seen the logo, they immediately thing
about the company. However, the
function of the logo is not only to be
connecting link, but also to the
company's identity. Companies have values and
ideas and also have product or suffices to offer
and all that can be conveyed in the
form of a logo. On the audience side, a logo can represent
the company's image. With a unique and
memorable logo, the audience will recognize the company and its
products or services. Moreover, added with a
good consumer experience when using the product or service. So the right logo and a good product or service
will certainly improve a good image in the
eyes of the public. So that every product offer will
get a positive impression. Unfortunately, suppose the
resulting product is good, but the logos appearance
does not match. which will affect
the audience perception. o what determines
whether The logo is good or not. It's the audience and consumers. Diverse audience. The audience is divers, heterogeneous across generation and has
different references. Not all viewers will feel
right within the logo. But as a logo designer, we can't focus on most consumer. An audience characteristic. Analyzing consumer
and audience is inseparable from the
role of demographics. That's why there are
many consideration in determining the logo shape. E.g. age, culture, economy, level and other references
are considered. To find out the demographics of the audience and consumers, we can further explore the
client's brief that can be received from the client
to analyze client brief. I have discussed in more
fully in another video, I included the link
in the description so that friends can
visit it immediately. Competitors.
Then the next consideration is the logos and design of the
company's competitors and how the logo can appear
different from its competitors. E.g. various social media logos choose the concept of symbol and colours that tend to be different if even though
the services are similar Another example of various
marketplace trying to display different logos even though they service
are identical. So the concentration of the originality of the logo
becomes very important. The logo should be
designed based on the philosophy and ideas
carried by the company. Also, every shape, color, and appearance reflects
characteristic of your company. Unique and easy to remember. Different logo shape
are important so that the audience
can recognize them. However, people are increasingly exposed to various
apps of the logo. Many logos have similar shapes, even though they move
in different fields. So the logo competition is
not only with competitors, but with existing logo shape. Creating a logo
that is similar to another logo will be
difficult to remember because the audience is
difficult to distinguish your business logo from
a logo that they known. In addition, if there
is a similar logo, it is likely to be plagiarism and can be
a legal process. That's why it is important to determine the type of logo. Because again, what
determines the success of a logo is the audience
and the community, the company brands is also
from public perception. Meanwhile, we can't control people perception when
they see our logo design, we just only designed logo
with fully consideration, a good quality
product and service, but not supported by a good logo and design may
be difficult to develop. Also, a good logo
not accompanied with a good product quality will get a bad perception in the
eyes of the audience. In the next session, we
will start in the types of logo that often encountered. So we can distinguish and categorize logo based
on their autonomy.
3. Classify Type of Logo: Classify type of logo. To easily understand the type of logos we need to
know the anatomy of the logo friends can pay attention to the
slide on the side. There are two logo
Logo (A) is text-based, while logo (B) combines text and
particular shapes. The logo (A) is written as the name of a brand in a certain type of font. The part of logo in the form of writing can be called
a lettermark. Meanwhile, if we
pay attention to on to the B logo, in
addition to writing, there is also a certain shape. We can call this shape a picture mark. The difference between
the two logo is that logo A is dominated
by Lettermark. When people see the logo, they will immediately
read the texts. But the logo B is
different because it consists of letter
mark and a picture mark. People tend to focus
on picture mark after looking at the
picture mark section, then reading the brand
name underneath. So people attention
will be dominated by picture mark and
lettermark that only explain the brand name. After understanding
the anatomy of logo, what are the types of logos? Some logo designers
and some articles on the Internet divided logo
type into seven type. Even though these 7 logos
are not standard it means that there are other
types of logo out there. However, with these 7
types of logo, it covers most of the logo
that we often encounter. Number one, wordmark, or
we often called logotype. Wordmark logos in their
application tend to only use custom fonts and usually write the name of the company
or business name, then the phone use tend to be unique but
still easy to read. E.g. is a font from Coca-Cola. Even though it uses a
unique custom form, we can still read it even
if only at a glance see. Some use clean fonts
like Google and Yahoo, or some type of
manufacturers like Lenovo, Sharp, Phillips, sony,
Samsung, and etc. Monogram. The monogram logo basically still uses a text-based logo, just like the logotype. However, logo monograms tend to use the companies or
business names initials, Writing initials is usually because the company
has a long name, it is impossible to
write the full name. Some examples of
logos include IBM, CNN, HBO at HP, and EA. What is interesting
if we look at the monogram logo is not
only a custom font, but the font has been edited. E.g. the IBM logo has a horizontal line pattern
that forms the letters IBM. This pattern is what makes
the IBM logo unique. The CNN logo has also
been edited composed of white and red lines and that
continues from CNN writing. So in the important points in the monogram logo isn't the editing innovation
of the letters. How about a logo that consists
of only a few letters, but looks unique
and easy to read. This pattern is what makes
the IBM logo unique. The CNN logo has also
been edited composed of white and red lines that
continue to form CNN writings. So the important point in
the monogram logo is the editing innovation
of the letters. How about a logo that consist of only a few letters but looks
unique and easy to read. Pictorial marks or symbol, pictorial marks, logo, or sometimes, people
call it a symbol. In this type, the logo
shape resembles an image. When we see a
pictorial marks logo, we immediately think of
specific image or picture. The most obvious example, is Apple, Twitter and WWF. Let's pay attention
to the logo, the uniqueness of that logo based the concept of
an apple image. The apple logo is unique
because it has a bitten part. Our focus will be on the bitten part after
seeing the whole logo. Next, the Twitter
logo, the glance, the Twitter logo text and the concept of a
flying bluebird. Then to be unique and
easy to remember. put Twitter's values. Flying birds represent freedom and a burden that likes to tweet describes that everyone has the right to express
their opinion on Twitter. The big concept of an
image is also invertible. WWF logo The logo uses the concept
of a panda animal. The concept of the panda
form was chosen because WWF wanted a charismatic animal
most loved by many people. And panda also
shown that WWF is committed to
protecting wildlife, including their habitats. Number four, abstract logo. At first glance, the abstract logo looks
like a pictorial. But if you look more closely, the abstract logo doesn't
resemble a particular image. We then think about a
specific image concept, instead, an abstract logo. This is just a combination of shape to form a unique logo. Even though it is abstract, it certainly carries the values of an entity attached in the logo. Some examples of abstract
logos can be found on mobile or desktop
application icon such as Chrome logo,
Microsoft Edge, Spotify, YouTube, or some vehicle
manufacturers such as BMW, tesla, Toyota in many
vehicle companies, logo use abstract logos, even though it doesn't use
the concept of an image like a pictorial abstract logo
has its own advantages. The advantage is that we are
free to use any form. However, it is important to pay attention to simple shapes
and not too complicated ones. Even though the form is abstract, it must come from a meaning that
representing the company. Mascots. Mascot logo is a
logo that tends to use illustration or image. In contrast to simple pictorial, it is still has
strong image concept. Mascot logo can illustrate
a certain characters that tends to be more
complicated than the pictorial. Some example of
Mascot logo are KFC, the logo uses an illustration of the face of an older man. However, the picture made into the logo have simplified
shapes. illustrated are also not detailed and
even tend to be simple. Another example is
the HokBen logo, which uses mascot picture
of boys and girls. The pictures are displayed in a simpler form and not look detailed The mascot logo is
unique and makes it easy to identify the company. If we look at the
illustration of old men wearingchef's clothes
with a red background, What we have in mind cannot
be separated from KFC. Mascot logo, suitable
for attracting brand awareness to audiences
of all ages. Primarily to influence a
group, such as family or community, e.g. amusement parks use children by mascot to attract
certain audience, then the child will take him to the playground
with his parents. Number six combination mark. The logo in this type uses a combination of
all of the above. It can be a combination
of logo type and symbol or logo
type and abstract. Creating a combination
logo is suitable. If the symbol or
abstract logo is less unique and still
looks too narrow or mainstream because
the logo type helps people who have seen
the symbol or pictorial. People who see it
will understand the name of the
business or company. Companies that already have
a pictorial logo or symbol, often still a combined
it with a lettermark. However It's function is only
to explain name only. Emblem. The last type of
logo that tends to form an emblem mode, usually a combination
of image and text. but packaged in circles squares resemble badges. The important point
of this logo is to include the values
brought by the institution or organization and then represented in the
form of symbols, e.g. in the Oxford University logo. If you pay attention, it consists of logotype and pictorial packaged in
circular badges. Logos like this are generally also in the uniforms of
government institution. It could also be a
company that has been around for a long time, but has not changed its logo because it has been deeply
rooted in the community. E.g. a. Company that has a badges logo
logo Starbucks logo has been in use since 1992. But in 2011, Starbucks simplified and logo by
eliminating the logotype, although simplify, it still doesn't lose the feel of badges. Emblem logos are also often
found in football club logos. So emblem logo tend to be
more concern with values brought by the organization so that they are represented
in symbol or pictorials, but are arranged like
emblems, or badges
4. Simplify the Logo: Among the seven
types of logos, we will simplify them
into three types. We will start in this
three types of logo more deeply in the
following lessons, we will simply into logo type, logomark, and
logo combination. Logotype is a text based logo. It can be custom font or the initial company's
name with a pattern. Then the next step
is logomark. Here, it can be a pictorial
or abstract logo, because pictorial and abstract
tend to have similarities. The difference is that
pictorially represent an image, while abstract represents shapes with particular
value or meaning. Then the last type of logo
is a combination logo. Combining logotype with a
pictorial or abstract logo. Before we studying these
three types of logos. We will learn more about the classification
of logo shape. The logo shape that we often encounter can be categorized
into several categories. Some are simple, some
are complicated. Some use only basic shape, and some use illustrations. Each classification
of logo shape has its own advantages
and disadvantages. So when we want to create a logo based on the
client requests, we already know the
characteristic of the logo shape
that will be made. There are three logo
classification form basic shape, picture
mark and letter mark OK. Let's review. Friends can pay attention to the collection of
logos on the side. The collection of logos can be classified based
on their shape. The first is that basic shape. The shape of the logo resemble from basic
shapes such as circles, squares, angles,
star, and others. The combination
of several shapes into a more complex object. The advantages of this logo
shape than to be simple, Usually takes the philosophy
of an object but has the value
contained in it. E.g. the circle shape
conveys the dynamic nature. The rectangle
represents solid, well, the triangular represent hope,
progress and development. However, competitors logo in basic shape has
been widely used. Moreover, the logo with the basic shape tends
to have broad meaning. And it is difficult to explain the meaning and values associated with the
inherent identity. Example of logos that
use basic shapes. Our Microsoft, YouTube,
YouTube Music and Adidas. They are only composed of view combination of basic shapes. Microsoft only consists of four square with
different colors, YouTube and YouTube music to a combination of
circles and squares. Picture marks. The logo shape, resembled a similar tone, the real object, The logo takes the concept
of imitating objects representing the company. It can use a combination of
steps to form an object. It can also be an
illustration of image. And it at first glance, we will know if the logo
imitates a particular object. In contrast to basic shape picture marks display
complex shapes, so they no longer only
consists of basic ones. A logo in the form
of a picture mark, will easily describe the
meaning attached to the identity. Picture mark will also be easy to distinguish from competitors so that the shape of
this logo will be easier to find
its own identity. E.g. the apple logo uses the concept of an apple image Twitter with
the concept of a flying bird And the most obvious
picture mile identify is KFC with illustration
of an old man, Lettermark is logo in typographic form using letters
or writing that is easy the right thing, usually
use certain types of fonts that are rare or a
friend only use on the logo. The advantages of
this logo are that it immediately mention
to the company's name and can be read directly. So that the audience
can immediately understand and easily remembered
the name of the company. In applying this letter mark, the font type is divided into the standard font
and not standard font. Approaching the standard
font can be said to use general font that
are easy to read. In comparison, the fonts
are not standard like fonts of handwriting or
fonts that have been edited. Example of companies that use this logo consists of Sony, Google, and Yahoo, which only uses custom fonts with
color innovation. Meanwhile, there is a Grab. IBM, CNN, and ABC also
applied a letter mark, but experience
additional pattern. But remember that the
logo with a lettermark only relies on the
type of font used. So it must be highly considered when choosing
a font are using it, because if you use common fonts, it will tend to be
ordinary and lack value. In the next session,
we will learn the advantage and disadvantages
of each type of logo, logotype, logo mark
and combination.
5. Characteristic Logotype Logomark and Combination Logo: Characteristic logotype, logo
mark and combination logo. In this lesson, we
will learn more about the logo pros and cons. There is a logo type, logo, mark, and combination logo, so that we consider what type of logo we will make following
the client brief, We start with the logotype. Logo type, pros and cons. A logotype has
a strong identity because it uses a
company or business name so that people who have
seen the logo can immediately read
the business name. Then how we package custom fonts to be unique
compared to existing logos. In terms of uniqueness, a logotype has a greater opportunity to
make it look different. One way to use a unique font, such as handwriting, script
and calligraphy, e.g. the Coca-Cola logo
as a custom font that tends to be
like handwriting. But we must be careful in
making logotypes with a clean font because it will look general
and mainstream. E.g. logotypes with sans serif, Helvetica Roboto or ghotic fonts are often
found in everywhere. The logotype as
simple characteristic and focuses on the company name. Wherever this logo is display, people will read in the company's name so
that people will be aware of the company's existence and lift brand awareness. The weakness of this
type of logo is that it requires repeated experiment
when writing custom fonts, we must consider the
distance between fonts, colors, thickness,
corners, strokes. So it can do it quickly because if the font looks
familiar and mainstream, it will make the logo the
same as ordinary logo time. The next disadvantage
of the logo is that it can only display the name
and company initials. It cannot display
symbols are pictorial that reflect the company's
value or product. So when people see the logo, they only knew the
company's existence without knowing more about what product and
service the company offer. The next disadvantage is
that the logotype is less flexible when placed
in various aspect ratios. For example, logotypes
will be difficult if icons are used in mobile application or
website with limited space, especially if the company's
name is too long. logomark pros and cons. The next step of
logo is logomark. Based on a symbol of
abstract with logomark, we can manipulate to express brand personality
from the company. Namely, combining some
often the ideas represent in the from can be a
pictorial or abstract. Therefore, the more unique
and different logo, the easier the
audience remembers. Another advantage of
using logomark is that it is easy to place in
various aspect ratio, e.g. the application Icons need than to have an
aspect ratio square. Another example is placed
on a website or packaging. In addition, it tends to
have a square size to be more flexible if
we zoom in or out. But it's that it is
difficult to make an abstract or pictorial set that is unique and
easy to remember. Because often, when
making a logo, find similarities with the
existing logo Combination of Logo Pros and Cons We already know each
of the pros and cons of logo types
and logomark, then the question might arise, why not combine the
two types of logos? This type is a
convenience and logo. A combination logo
type and logo max. Of course, there are many advantage if we make
a combination logo, e.g. you can show the
company's brand identity through pictorials are abstract and are explained
through the company's name. The problem of common or
mainstream logo shape can be overcome with
included company names, but the weakness of the
logomark and the logo size even bigger because it has to load
the symbol and logotype. It will be impact
the flexibility of the logo when placed
in several media. The use of logo combination
can be optimal for advertising media such as
billboards with a broad space. But when placed in
a limited space, it will be challenging
to manage. Especially if in zoom out, the logo size can
be very small. And worry if there are
parts that are not visible.
6. Different Type Different Purpose: Number six, different
type, different purpose. In this session, we will
discuss each type of logo, not all types of logo are
suitable for each company. And then we need many consideration to
decide the type of logo we will make considering that the companies has
different products, different values,
and branding plan. Therefore, choosing the
type of logo may be different for each logo
that we will make. Okay, We will start
with the logotype. As we know that the characteristic
of logotype can only write down the
company's name and initials. Then the primary weapon is the uniqueness of custom
fonts and color selection. Besides, a company that
uses logotypes does not have a long and
easy in this spell. E.g. companies such as Yahoo, Google, or maybe Acer or Lenovo. Sony mention the name
with just one word, which is easy when people speak
and not use many letters. Logotype tends to be suitable for for newly pioneered
companies. Few people know the
company's name and Maybe do not know the
products offered before. The point is to make
people read often as much as possible about
the company's name. Example, are fashion brands, body care, finance,
and law firms. Why? Let's review e.g. Fashion brand often uses
typography because the audience wants to understand
who produces these clothes. If the company is well-known, the audience assumes that the quality of the
clothes is good. But suppose that the brand
has never been known. In that case, it is an opportunity to
get exposure because audience has read the logo
types from the brand's name, Even though new brands in fashion, many dare to write the brand
name on the clothes. Because the opportunity to expose isn't that the
audience rate in the brand. In addition, adding
abstract, visual, or pictorial is rarely done
when the brand is new. Logo type is suitable for
use in industrial fashion, Especially if the brand is
written on the label, There is a sense of
pride when news, there is a sense of pride when used. Many pens or fashion target, luxury, magnificent,
and elegant image. The brand is often used to
signify the user social class. For cloths were wearing. As long as carrying
high class brands, It will represent
their lifestyle. The logo type is
also suitable for use if branding, the
front prioritize, the companies good name
the company's name is much as possible
to be embedded in the consumer mind in
a positive image. Absolutely. So that whatever the product produced by the company will gain
consumer trust. The company is usually,
at this stage, a large company with
many products. The another example is manufacturing and
technology companies, e.g. the Sony, Samsung, Toshiba. Let's say Sony they have many product
from cross-category, sony smartphone,
camera or PlayStation. But not only that, Sony also engaged in a
film, cinema and software. There are still many
household electronics, maybe using the abstract
logo or pictorial logo. It can be the debate irrelevant
in some of its products. To legitimate the
quality of each product, the selection of logotypes
makes more sense to use. It also happened to Samsung, one of the leading
manufacturer of smartphone Tv's and
electronic equipment. Beside that, samsung
also produce microchip, processor and memory. Then prioritizing company's name or essential than
a visual logo. You might choose logomark for. Remember, logomark can
be abstract or pictorial. The most significant strengths
is the logo shape. The pictorial logo relies on symbols representing the
company's values, while in the abstract consist of several ideas that are
visualized simply. Logomark is also used by
companies that want to use shapes or an image to
become the company's identity. Other companies will consider using the concept
of the same shape or image because of the potential for
plagiarism or similarities. An example is WWF, which takes a pictorial
of panda animal, has begun the identity
of the organization. So when other companies want
to use Pandas pictorials, the logo must be very different, even though they are
from the same animal. It is the same as Apple because it's too strong in
the audience mind. So companies think again, if they want to use
a similar Apple, apple shape as a logo, logomark is also suitable for growing companies that want
to re-brand their logo. Maybe in the companies use only a logotype or a
combination of logos initially. But after many audiences and consumer companies will find new insight and want to
focus on those insights. E.g. Twitter in 2006
only use wordmark, then in 2009, Twitter chat and the logo to an illustration of
a bird with small wings. Year later, they
simplified the bird logo into a flat
logo with one color. Maybe. Because Twitter develop by bringing value such
as speech freedom. And then in 2012, the Twitter logo rebranding with a different from than before. When rebranding, companies often use logomark to
simply of the logo, the logo, more contemporary
fresh and modern. And also logos can adapt to mobile applications and
websites or appear in the video example that we often encounter on smartphone
application icons, it tends to use a logo with
as an aspect ratio square, so it is appropriate to
use it as a logo icon. In addition, the logo must still look different
and easy to remember because it is side-by-side with the logo of
other applications, you might use a
combination logo if. Then what about the
logo combination? Logo combination are suitable for any company or organization, whether a new company or a company is
already sustainable. New companies, especially
in the company, still need a lot of exposure. logo combination
or a solution if you are still confused about
choosing a logo type or a logomark because he can display in the brand
identity through visual and text
companies that apply a combination logo, often only displaying the
symbol or typography. Adjust it according
to your needs. If it occupies a limited space, the logo is usually
only included with one of the symbol
or the typography. Inland with this, there is
also a responsive logo. Responsive logos are often
used by companies that use a combination of logos
to abbreviate the logo. Can the logo be shortened? The next session, we will create a logo with
various types. We will make five logos, one logotype two logomark
and to logo combination. We will learn practice from
solving creative briefs and brainstorming to help
find concept ideas.
7. Logomark Project: Logomark project.
In this session, we will practice making a logo
with the logomark type. We will create a logo
for two companies, Gatotkaca airlines and Garangan Motor Again, this is, this
is a brand is only fictitious and only for practical
proposed in this class, We've got two creative
briefs we'll solve and then find a visual to
use as a logo. The first logo is
Gathotkaca Airlines. Gatotkaca Airlines is domestic flight
between island in Indonesia. The name Gatotkaca comes from comes from a puppet character in Indonesia or you can say Javanese mythology. The character is famous for having extraordinary
strength and one of his streaking abilities
is flying anywhere. In addition, following the
geography of Indonesia, which is an archipelago, So that the gathotkaca airlines
fleet can become an interconnected transportation between islands like Gatotkaca, abilities, flying anywhere
in product and positioning. Gatotkaca Airlines served domestic and
international flights. Whoever using domestic
flight that are suitable for people
who frequently travel or work between islands. The company's goal is to
provide transportation that is comfortable and safe but still affordable
for everyone. Because the orientation
of affordable, the audience target middle
to lower economic status, such as general public
students and workers. Its advantages include
affordable prices and a fleet that continues to grow and reach
all airports Indonesia. So the keyword I chose
was Gatotkaca, which can fly visualy with
the wing attribute here. Or it could be from the
crown he was wearing. Then another keyword came
from positioning that, that the fleet would connect
the island in Indonesia. Then we will create
the visual by combining wings,
crown, and plane. We can sketch some
example of logos, e.g. on the sketch is the
wing plane and crown. At this stage. Imagination and
creativity are needed to combine several forms
into a single logo. Some of these parts
can directly combine into example like this, even though it's still
in the sketch stage, it's an effort to make the logo already have
a clear philosophy. The philosophy departs from the shape of the plane
and the crown of Gatotkaca. Describe how
this fleet will operate. Of course, they providing the best service for consumer
and the community then Then, the back depicts the plane's tail tail fin and represent the
wings of of the Gathotkaca. Of course, the
philosophy adopted is that this fleet can
fly everywhere. Then the head of the plane separated from the wings
to represent Indonesia, archipelago country,
which is separated from each other but can be
connected via transportation. And the Gathotkaca airlines
fleet will be the liaison. In the digital process, it is highly recommended
to use to help off the golden ratio so that the logo looks proportional
and professional. In the second project,
of the the logo mark, we will create a logo
for the Garangan company, a new manufacturer and engaged in electric vehicle, especially
electric motorcycle. Garangan comes from the
Javanese language to refer to the weasel animal. And Garangan is also the name called the Playboy men on there. For your information, Javanese is one of the biggest local language in Indonesia. So the Javanese people calling the Weasel animal with Garangan. Garangan can move agile and
fast and pass any obstacle from climbing trees to jumping from the
branch to another. The philosophy that the
company is trying to adopt to represent its products,
namely Garangan motor. The motorcycle
product positioning target motorcycle users who
prioritize performance, speed, and body models. that look fierce Targeting male users are
young people who want an electric motorcycle but don't lose the field of
combustion motor. In addition, it's still
brings the advantages of being environmentally
friendly because of the electric motorcycle, fast, cool and
environmentally friendly. The desire of logo reference is the logo mark and an emblem on the
motorcycle body. So we can take keyword, namely electric
motorcycle, which can be represented
visually by electricity Then, of course, adopt a
ferocious animal with a firm, cool, and sharp design.
for visual I chose a fierce head
and the combine it with a flash of electricity
forming the eyes and mouth Then choose a sharp and from to describe the masculine vibe because the audience
will mostly targeted men
for new digital
process in this logo, it is better to use the
golden ratio because the shape is not too complex and needs a
proportional shape. The result may be like this
and if applied in the motor, body it will be like this. More or less.
8. Combination Project: Combination logo project.
In this session, we'll practice making a logo
with a combination logotype. We will create a
logo for two brands, namely happy zoo and bayar. Okay. Once again, a disclaimer if the company name is ficticious
and only for this class, for the happy zoo, we assume the name of the zoo whose logo So we will make, While Bayar, we consider a virtual wallets and fees for various payments. These two logo use
a combination logo with the consideration
of a new product. Not many people know and the company people
need more exposure, the name and logo
and they carry. Okay, let's start
with the happy zoo. Okay, about the company, happy x2 is x2 and also
tourist destination. Happy Zoo is a zoo and also
tourist destination The happy zoo has a large
collection of animals approximately 200
animals that are well cared for and manage. The happy zoo is safe and friendly to be
visited anyone. In their positioning. Happy zoo refers to target families who want to
travel to in the zoo. Usually the child is with the family member or school
children who go on to study tour and make the
happy to destination. So it can say that the target audience is
the general public, but it is more targeted at school children and
family members. From the description
of the brief, we can create a logo from a happy zoo letter with a
combination of animal symbols. However, since the
target audience is mostly school children
and family members, need a form that tends to be flexible and easily
recognized by children. We can combine the letters happy zoo animals for the
initial sketch, for example. Each letter represent
and animal symbols. A Giraph represents the letter H, the letter a, resembling
the shape of a pinguin. When the letter P
represents a panda, the letter Y is depicted
with with a dolphin's tail. In this logo, it
might be difficult to apply the golden ratio in
every part of the logo. So this logo does not have
to use the golden ratio. The important thing is that
it looks proportional. For the second logo, we create a logo from Bayar company. Bayar company is engaged in
finance tech. In the form of digital wallet that can a digital wallet that can use to make
payments at various merchants. The name buyar comes from the Indonesian language,
which means pay, make payment for e-commerce,
food, electricity, internet, ticket, and even transfer to a bank by top-up balance. Almost a daily transaction can cover with digital wallets or service. The product offer to the
audience is digital wallet and that can serve any payment,
especially daily needs. So you can make payment with
only one application. And the company's
goal, of course, is to become the
largest digital wallet anyone can access. The positioning desire
when the company is targeting an audience
with a middle, low-income economy
because their number isn't the highest
comparable high-income. In addition, most
of the transaction or daily necessities advantage of buyer is that it does not have admin fees for
interbank transfers and does not have admin fees at separable
selected merchants. So that is strong reason for the lower middle-class
to use paid service. The principle is easy to use and the funds both benefit
from the transaction. From the brief
description of both, we can find keyword
for the visual. We can use digital
wallet keyword, which is symbolized
by the wallet, and both benefit from
the visual smile. Some sketches that we can make to throw wallets
are liking this. And we will move
from the sketch into a digital process since
paying its new service and we'll have a new local
people are not familiar with the name and logo
in such condition, choosing a logo combination
is good choice. We can add in the word bayar
next to the logo. A combination of
logo and letter mark will make it easier
for customers to select a payment
method compared to the competitor service in
order to not that wrongly, apart from the logo, the letter mark must
also be legible. A combination of
local n letter mark will make it easier for customers to select
payment methods compared to the
competitors service. In order to not their
wrongly apart from the logo, the letter monk must
also be eligible.
9. Logotype Project: Logotype project. In this session,
we will practice creating logo with
a logotype friends. You can see that
they are already two creative briefs from two different prints
in the presentation. First, a disclaimer, if the
brand in this project is only fictitious and made only for demo purpose
in this class, okay, in the first
brand is walkstreet a new brand engaged
in the apparel sector. Its main product, our shoes and sneakers for daily needs. First, we review
the creative brief to search for keyword, and then look for a visual logo In about the company, we can see that
Walktreet provides various types of shoes ranging from casual and
formal to sports. and suitable for use in urban areas or for
multiple events. Then the chosen
positioning is family shows suitable for
use in the street, and of course, suitable
for all family members. Positioning is crucial because
it determines the font's character to be created. E.g. easy, rigid
firm or flexible? The goal is provide shoes that are comfortable
for everyday use, but appear with
contemporary design. This means that there
are many choices. So consumer can be more
confident when using it. children to parents are in the audience because of its positioning as
a family shoes. As for the advantages, we get a low price, water
resistant, lightweight, and anti-slip, we can look for some keyword for logo visual from the brief that
we have reviewed. Some of the keywords
are luxuries, walkstreet As a brand
new and not widely known. Then for everyday use
and comfortable to use, meaning the font is
flexible and not stiff. Furthermore, families so that the fon't must be easily to read, especially
their children. And lastly, the font must
appear confident written on the shoe. Then we can start drawing font like this The logotype uses a font
that has been edited in certain parts.
For example, the letter of the foot is
similar to the foot that is stepping. Then on the letter street It is intentionally erased with a straight line
indicating that measures can be taken to
the street anywhere. it can use to work in any
street of the city. Then if you use it on shoes, the visual will be like this.
10. Conclusion: I can't believe we are in the
last session of this class, I want to share some tips and summary of what we have learned. Choosing the type of
logo is important We can't just chosen the type of logo we like without looking
at the creative brief. Creative brief serve as
guidelines to facilitate our brainstorming
process and decision to choose the type of logo arises. Because often the
brainstorming process that we have done in this class, it, it is hoped that friends will be helped with
insight into choosing the type of logo so that our brainstorming
process can be sharper. We are more confident in
choosing the type of logo. Then what needs to
be remembered in addition to choosing the
type of logo is to, is to try,is to train creative skills in finding the forms or concepts raised How a logo can attract
the audience is, and it's easy to read
and look different. How the combine
several objects so that they become a logo
mug that has meaning. And also how the audience
can read the logo. Then keep paying attention to the proportional
of the logo. Often the process of
digitizing the logo without regard to
distance, shape, and size. So we can use the help of
them, the golden ratio. So that average size and distance still looks
proportional and professional. Although not all
of course have to use the golden ratio
in the making. And it will be better if
the logo still look professional Lastly, don't forget
to test in the logo with a demo
in several media, such as logos on
product packaging, logos on mobile applications, or logo on billboards,
stationary, website. It is also necessary to
compare the logo with competitors companies to test
the identify of our logo Isn't that a resemblance
or does it look different? I'm Fathoni Ashari. Thank you so much who
have taken this class? What I said, of course, there are still
many shortcomings. Therefore, I apologize if
there are less pleasing word Thanks again and see
you in another video.
Fathoni Ashari, Content Creator
