Transcripts
1. Introduction: Friends, welcome to
my online class. In this class, we will learn
how to make a pictorial logo or logo that uses visual
from object representation. One of the many logo I like the most is the logo from the
object representation. That is logo that uses the shapes of an
object such as animal, a plant or object around us. We can see the following logos. Apple Company uses
an apple visual. Twitter uses a blue sparrow bird. Shell oil companies
uses a shell and Pumas sportwear uses
a Puma animal, and WWF uses a Panda visual. The uniqueness of the logo
is that a company's value and a philosophy can be
represented by just one object. The agile and strong
Puma animal represent the philosophy of the
sportwear product from Puma. The Twitter logo
of a bird flying up is related to the freedom
of speech on Twitter. Suddenly people change to X, and the panda logo aligns with the WWF mission of persevering
protected animal. So the logo is composed not
by combining several shapes, but by looking for a
representation of an object that aligns with a company's
philosophy, vision and mission. This class will teach you how to make a pictorial
locus and find an object representation that matches a company's
philosophy and protect. What we learn, first, we will learn
discuss material but pictorial logo or object
representation more deeply. Second, we will learn
to find the logo shapes from the representation
of the object we choose. Third, we will practice directly
making a pictorial logo. There are four pictorial
logo that we will make. We will start each brief and also practice directly
making the logo. I created this class to focus on understanding the material
and practicing making logo. The practicion are
very important because we are directly
faced with cases. The more practice we have, the more insight we can gain. This class can enrich
insight into making logos. Friend can have new methods when looking for
all logo shapes. In Fathoni Ashari, I look forward to the next
session. Thank you.
2. What is Pictorial Logo or Representing Object??: Hello friends, I'm thrilled that we can learn
together to make a logo. But before we go to
the practical session, it is essential to
understand the material, the pictorial of logo. The goal is to get
a clear picture of the pictorial logo or logo
with object representation. In general, a logo from object representation is made using the shape of
existing objects, such as animal, plants, flowers, fruit, or
even inanimate objects. Companies that use
this logo method will have a strong identity. They will not be easily
copied or imitated by others. I don't need to
explain this logo. Of course, this is
the Apple logo. One concrete example of a logo that uses
object representation. The company name is apple, and the logo is taken from the representation
of the Apple fruit. So the logo visual is also
in the shape of an apple. Of course, if it were only
in the shape of an apple, its uniqueness and identity
would not be strong enough. So the apple part was made as if it was beaten and cropped. So when you find the
visual apple paten, it has become the identity
of the Apple company logo. Let's look at the
following example, the cell oil company. Shell is international
oil and gas company. The company name is Shell, and the visual adopts
the shape of a shell. Thus, the company name is also represented in the form of logo. And the shell shapee has become the identity of
the shell company. To become a strong identity, the colors, red, and
orange were chosen. Then one more example
of following logo. Yes, just by looking
at the logo, you already know that
this is the Puma logo. Puma is currently one of the largest sporting wears
manufacturers in the world, competing with companies
like Adidas and Nike. We observe, the company
name is Puma and uses a logo with a
representation of Puma animal. Why is the logo representation or object representation
interesting? Where do big companies like
Shall Apple Twitter and CNBC use particular object to
represent their companies. In short, the object
can represent the company's values and it's easier for the
public to recognize. And let's review
it more in detail. We both know that the
Bitten apple fruit has become an icon of the Apple
company, for example, if another big company
wants to use the name of Apple with
Apple Fruit Logo, In that case, we'll undoubtedly lose in
terms of brand identity. Even though the even
though the shape of the apple is different
from the apple bitten, it is still difficult for the company to introduce
it to the audience. So what if a company wants
to use the name apple, but still uses the visual
logo of the apple fruit? One alternative is to change the name and add the
differentiation to the logo. For example, you could
use the name red apple. That way, we can find
a red apple issue that is potentially easier to distinguish from
the Apple logo. And more potential visual logo we can develop or we can find. The second advantage is that companies that uses
visual pictorial logos or object representation will be
more easily recognized and remembered by consumer and
the audience who see them. Brand identity will be very strong because the
Audience already knows the company name and the philosophy of
the logo shape. It remains how the
company tries to build a good name in the
eyes of the public. But does the company
name have too much with the object representing
it? Of course not. For example, the Twitter logo
uses a blue sparrow visual, even though the name is Twitter. Another example is CNBC Logo. Uses a visual
representation of a peacock, and then WWF logo, which adopted the shape of Panda. The Panda hep was chosen
because WWF wanted in an animal that was charismatic and almost like many people. And Panda also shown that WWS is committed to protecting animal, and then the habitat. We can learn that choosing a Panda animal object
in its logo is because of the consideration that it represents the
values and mission of WWF. The company values and mission
are divine in an object, namely the Panda animal. From several examples
we have studied, the main point this method is choosing a living
object or object around us that can represent accompany
vision and mission values. So the main substance
that you want to display can be represent
in its object. For example, the visual
of the sun means a large and bright object that illuminates and helps life. Another object that contain water can mean cleaning
and purifying. There are many objects
or animal that we can adopt into the
representation of object. For example, owls are often interpreted as intelligent,
educational, diligent, and focus, and also Tiger and cheetah are often interpreted as
fast, agile, and tough. Leaves are also often
interpreted as healthy, natural, and environmentally
friendly, and many other objects can still
be seen from the concept. Then, what kind of company is
suitable to use this logo? I don't think there
are specific criteria for companies that are
suitable for this logo, but we can see that the logo
does not depict the product, but rather the company's value. Second, this logo
is suitable for large companies and has a big
impact on their customers. If a company that is still pioneering and already uses an object representation logo, it will be difficult
to introduce its products and services. Third, the company name does not always have to be the same
as the chosen object. For example, Twitter
uses a part object. CNBC uses a Peacock and
WWF uses a Panda. As long as we can simplify the object shape and have
strong logo identity, at least, there is no
similar logo shape even though the
object is the same. Fourth, the advantage is that this logo is the easiest
to apply in any medium, starting from the p icons and
mockups to its products. For example, Apple
and Twitter are easy to apply on Apple devices, and Twitter is easy
to use as an icon. The most challenging
thing is simplifying the object shape to
find a strong identity because there are
already many objects out there that have been
made into the logos. It can be drain our mind when
finding the right shape. And the next let's
go straight to the practice session to further
explore this method.
3. How to Find the Pictorial Logo Shape?: Friends, in this session, we will discuss the method for finding the shape of this
object representation. The essence of a pictorial logo or object representation
is to simplify a complex logo not only using the illustration for a
certain animal for a logo, but it's also impossible to
use a photo for a logo, right? And therefore, the first
principle is to create a simple shape from the
object representation. What is a simple shape like? A real example is that we can
see the Twitter and Apple. Again, this is the real
example in Pictorial Logo. It is easy to identify
that the Twitter logo uses a bird shape and the Apple
uses an apple fraud shape. What would happen
if the Twitter use a bird illustration for
its logo at the time? Absolutely, it wouldn't
be like this and undoubtedly different
from the logo we expect. The simple shape is changing a complex shape into
a simple shape. The complex animal forms to simple but still
easy identification. We can still guess the logos shape even
when we first see it. Well, even though
the shape is simple, finding a shape like
this can be challenging. We can't make just any shape. Often the shape we
find is already owned or similar to
the other logos. To make it easier
to find the shape, I have two methods, and let's discuss
them one by one. The first method is
moving the object. If the object of
representation taken is an animal or moving object, we can use a particular pose. For example, a picture of Puma jumping so that it
becomes the Puma logo. Then the bird on
Twitter flies up. And another example,
the WWF logo, which uses the pose
of Panda walking. Of course, the pose taken can represent the
company's values. A jaguar or cheetah takes a running position
that depicts speed. First, identify
roughly the movement that is the identity
of the moving object. Combining simple shapes and identical movement will make it easy for people
recognize the logo. So what if the object is still, such as fruit in intimate
objects or plants? Friends can make a simple
shape of the still object, but still include a
distinctive part. For example, if it is a fruit
is usually cut or sliced. Oranges and lemons are often display in pieces like this. We can also take a visual from the object if it is
subjected to an action. For example, the innovation
of the Apple bitten logo. It is certainly common if you only use the shap of
an regular apple. Still, if the apple is bitten, the shape becomes unique. What if the objects such
as flower and plants? Of course, each flower
has different visual. Even if the flower has been
used by another logo, we can still give it an action. For example, we
can remove one of the petals or we can
add other attributes. The angle can also
influence finding a shape. With different angles, we
can get different shapes, but they are still
easy to identify. Point is that if the
object is still, we can add an action to it, such as apple being
bitten and orange being sliced or a flower
losing its petals. And we can also take this shape from a
different perspective. Taking from a
different angle also applies to moving object
that we have learned before. In the future, when
we create a logo without realizing
it on the Internet, there will be a logo
similar to the one we made. It is okay if our logo is
inspired by an existing logo, but we can't just copying exactly what with the existing
logo on the Internet. Even though the representation
object is the same, we still outsmart it from
the pose of the movement. We can also make a differences from the perspective or angle, or it could be also
the logo aspect ratio to the choice of color, and the point is
that there are still many opportunities for
us to develop logo, even though on the Internet, the object we chose has
been used by another logo. In the next session, we will immediately practice
making a logo. We will make a four logos, all of which use the object
representation method. So how will I make a logo that is different
from the existing logos? We will meet in
the next session.
4. Practice Logo #1 Everest: Friends, we are entering
the first logo practicion. In this session, we will
discuss four logo briefs. We will briefly study
these four briefs. Then after we discuss them, we will get the keyword that we will use to search
for the visual. Why do we have to discuss
the logo briefs? Analyzing the brief
is so important. So we know about the entity or company whose
logo will create and have imagination about the visual relevant on
the company's values. In addition, the
practice session letter, friends will be able to understand the logos
that I will create. Friends can find out the
origin of the choice of shape, color selection, and so on. Here are four brief
that we will discuss, a logo from Everest
Sport Equipment, a brief from eagle eye,
a CCTV company, A logo pictorial from dronefly, a drone manufacturing company, and last is a pre from Zebrano, a piano school for
children and teenagers. Okay, let's go straight to the discussion of
the first brief. Our first brief
this time is everest. As the name implies, we will take the
visual mount everest. But before heading there, let's look at the description
of the everest company. everest provides sport equipment
that guarantees safety, including hiking and
climbing equipment, and camping equipment and
other sport equipment. The products offer include
mountain bags, shoes, pants, jacket, safety workers,
climbing equipment, and various sport equipment. The advantages of
the everest product are that they are of a good quality and made with a precision. Everest products also
prioritize user safety, so they are garnted and can
be relied on when used. Even Everest products have
values and principles that the user's sense of security when using
them is the main thing. Then we move on to
the disadvantages, namely considering
the quality offered, Everest product tend
to be expensive. Therefore, this becomes
an obstacle for consumers because there are many other products that
offer more affordable price. Then we move on to customers. Rest chooses to target consumers
from the middle class, and namely those who
already have an income, such as a professional athletes or workers who want to
buy sport equipment. From this inside,
the logo that we will create can represent
the middle class, such as being simple, but elegant, and
not to crowd it. Then we can move to
the logal style. The logo we will create
has a simply style. In addition, the logo will
appear with a company name, so the logomark and
the logo company name. Okay, friends, because
we will create a logo representing
the shape of mount everest. We will see some
photos of mount everest. On the Internet, there
are many pictures of moon everst from various angle. I think the shape of mount everest is different
from each angle, right? So for this case, I just took a shape that makes it easier for us to imitate it. I took some photos here. In this case, we
will use this photo, and we can simply this photo. And this is not too
complicated right. In this session, we will
practice making a logo from the everest company we
discussed previously. I will try to sketch on paper to make it easier
to find the shape. Friends, if you want to
follow along who knows, the resulting shape differs
from what I will draw. Friends only need to prepare
a pencil, eraser, ruler, and paper for drawing. Okay. Okay, friends, let's go into the practical session
for the first logo, the everest logo. Before drowing the logo, I made a square cut line, so that the logo I made
letter would not be too long to the side and also
not too long to the top. Not too wide horizontally
or vertically. Well, I started using the
photo ahead chosen earlier. I started throwing
a simple logo from simple shape from everest using
the photo ahead chosen. I took the initiative to
throw two peaks of everest. The first on the right is higher than the one on the left. You can see on the right, the peak is higher
and approaches the upper limit or ceiling
on the square line, and you can see
there are two peaks. And at the bottom, I made it like there is a three angle indicating
that after everst, there is also another mountain that covers the peak of everest. So the main visual is
the peak of everst. You can see that among the logo, there's
something unique, namely in the middle, there's a triangle that separates the peak on the left and
the peak on the right. Then the triangle
becomes the focus point. So it will make the
audience or everyone who see become focus
in that direction. Next, I shade it to
get a real visual of what the logo looks
like when it is made. I shading them up again so that the sketching logo
of the aversed logo. More or less like this. Then next, we enter
the digitalization, namely transferring the
sketch to digital format. Now we enter the digitalization. Friends, there are already
photos that I have chosen, and I want to use the
golden ratio principle. This golden ratio emphasize one particular focal
or focus point that is center of attention, and I will explain its
how to application. First, I enter the sketch
result that I have scanned. So after I draw it earlier, I scanned the logo
image that I had drawn earlier and entered it
into affinity designer. Now, after the sketch
image was imported, I took the initiative to
find the focus point on the logo that I had drawn earlier using the
golden ratio method. I focused on the peak
of everest on the left. Friends can see the peak
of Everest on the left is close to the focus
point in golden ratio. So I use the principle. I use that principle. This means that the logo
that I will make later has a focus point on the peak
on the left on the left, and also the white angle in the middle becomes the
focal or the focus point. Then I started drawing the shape according to
the image I made earlier. I used the pan tool around first, meaning I drew
two peaks at once. Then I edited the
node to be pulled closer to the focal point
of the golden ratio. And then I tighted up the corners that might look less proportional and
needed to be fixed. I made a transverse
side line so that every corner and every line that was made was not haphazard. So that the shape of the corners and logo
look more proportional. Now, I make a t
angle in the middle. I make it with a red line. The red line will help me make a white triangle
in the middle, so it will be more
or less like this. We have shaped everything
starting from two peaks, then there is a mountain below, then there is a triangle in the middle. I hide the scan and hide the guideline so that we can see the shape of the
logo or less like this. Next, I adjust the color. If there's still an outline, delete the outlines so that only the color
of the shape remains. Then the shape of the logo, then the shape of the logo
was more or less like this. I just fix some part, such as the corners
being more curved. After that, I make the logotype, or I make the name everest. The name of the company
I write under the logo. I'm still looking for the
right font reference. More or less, the font uses the black font to
make it more thicker, considering that this is a
sport wear brand to make it look tougher and then clear
and have strong vibe. Then I read below
with sport equipment. So the golden ratio
helps us to give space between the logo
and the logotype between the logo and
the company name. And I think the
exercise of making the everest is finished and done. And we will meet in
the next practice.
5. Practice Logo #2 Eagle Eye: Friends, I'm thrilled
that we are still together in pictorial logo
making practice session. In the second practice session, we will create a
logo from Eagle eye. Like the previous section, we will discuss the logo
brief first to get insight, keywords, and visual that
we will look for later. Okay, let's get straight
to the brief discussion. Eagle eye is a company
that provides and install CCTV
for various purposes from CCTV for homes, residents, and office to
CCTV for traffic. The philosophy of
the name Eagle eye is that it represents the
equals very sharp eyes, which are used to see, even though the eagle is flying. The equals eyes are also
very sharp when hunting prey and identify danger if
the eagle feels threatened. From the proto coolumn, Eagle has various
sensitify camera model according to their use. Eagle eye also install computer
server for CCTV, networking and service centers. Eagle eye serves all types of CCTV installation and CCTV
maintenance services. Then we moved on the
advantage column. Eagle eye CCTV
product have clear, sharp and good image
recording quality. Eagle eye CCTV can also be rely on a various weather condition. Several features will provide alarm notification if there
is suspicious activity, and CCTV can also be
monitored from various devices. From this information, we
can get a new idea that the eagle eye visual
will later be visualized with a serious
vibe and sharp eyes. In the disadvantaged column, we can see that the eagle eye
brand is not yet widely known. So customers are
still limited to install CCTV in
offices or traffic lights. So we want to attract customer who want to install
CCTV at home. So we can see in
the customer column that Eagle Eye target
home residents, those who want to install
CCTV in their homes. Then the development of
AI for face recognition or various offices on a
small or larger scale. From the description above, the logo we will make letter
represent the eagle eye. So all products features
and advantages and disadvantages can be represented
by the eagle eye visual. This time, we will
practice the second logo, the Eagle Eye logo. In the previous discussion, we used the visual of the eagle eye of the eagle eye for this logo as the name implies
the eagle eye is very suitable if we use the visual
of the eagle eye itself. To find the visual, first, we can look for some eagle
eye photos on the Internet. As a usual, I use a square line tool so that the logo is not to
horizontal or vertical. In the Eagle Eye logo itself, I used the reference
from the eagle eye that I got or the reference. So I immediately
drew the shape of the Eagle eye from the
bottom left corner to the top right corner. So the logo fills the square from the top right
corner to the left corner. Then I draw a
circle in the middle of the eyeball frame. Maybe more precisely the eyelid, not the frame eye. Then Then I draw another circle to the pupil, which gives the impression of a serious sharp case and the eyeball will represent
the camera on the CCTV. Then I gave another
innovation to the upper eye. So there was a part
that was cut off, and then I shaded the eyelid. Then I also shaded the eye ball. I also shaded the pupil. The plan for this Eagle logo. The plan for this
Eagle logo will use a color style like the
Mozilla Firefox Logo. So it relies more on color gradation. So I immediately scanned
the eagle eye logo, then I import it into the
affinity designer software. I immediately drew
with the pen tool. So I used the pen tool here
to draw on the shape. The first shape I draw
was the front eyelid. So it looked like
there was an eyelid. But in the middle, there was a cut separating
into two eyelids. To make it easier, I lowered the opacity of the scan image, so that the outline of the
pen tool was more visible. Then I adjusted it so that the shape was proportion or
proportional. After the front
eyelid was finished, I moved to the back eyelid
or on the upper right. Now, these eyelids
will touch each other. And this red eyelid
partially covers the eyeball so that the eyeball is not
fully visible like that. This curved eyelid
gives the effect of the eagles eyes looking
fierce or sharp. This case is sharp according
to the philosophy that I took from CCTVs always
monitor objects. Next, I drew the
eyeball using a circle, and this eyeball will also be a representation of the
shape of the CCTV camera. In addition to the eyeball, there's also a pupil because the camera lens consist
of layers of lenses. Next, I add a color. As I explained earlier, I will use a a color. According to the Eagle eyelids, the color I use is
yellow or orange. Then on the eyelids, it's also yellow or orange. But on the pop of the eye, I give it a black color according to the color
of the eagle eyes. And on the eye part, I give it a dark brown color. In general, the logo has
been form I just need to re color parts that
are not quite proper. I changed the direction of the gradation again, so that it blended with the
pieces of the eyelids above. I also set the color of
the eyeball so that the nuances are in line with
the gradation on the eyelids. The logo will be more
or less like this, the color of the eyelids is gradation of
yellow and orange, and then the eyeballs
are also brown is orange. Then the color of the
eyes is dark brown, so are the pupil brown. Then to give a light
reflection effect, I made a little white
effect on the pupils. And that's more or less
the logo of eagle eye. Next, we just add logotype below it. Next, we just added the
company name or logotype below. And I adjust the position
and also in the font. Choosing the right font that described for equals eyes
look sharp and firm. This gaze is serious
and sharp eyes. I choose the phone from Tahoma, I think with a black
or bold font style, and this is roughly what
the equal logo looks like. Friend, we just need to adjust the ratio between the
logo and the logo type. Although using color gradation, it does not lose its simple nuance and can
represent the object, namely the eagle eye object. I think that's enough to practice making
the eagle ogo. See you in the next session.
6. Practice Logo #3 Dronefly Part 1: Friends, I'm very happy
that we are still together to learn the Pictorial
logo making practice session. This time we will discuss
the brief for the third logo and practice
making a logo. This third brief is the
company from Dronefly. Dronefly is manufacturer
company that produces drone of
various size from mini drone for shooting footage to large drone
for delivering goods. In the advantage column, Dronefly product can be
relied on in various situation. They also have important
features such as auto drive, auto dodge, long range,
and longevity battery. So the advantage offered
about products that can be relied on with all
their feature are also, some features such as
auto drive and auto dodge can calm us in
difficult terrain. On the disadvantage, dronefly product
tend to be expensive, considering the quality
and feature offer. And actually, this is
not really a weakness. If we look at the
customer column, Dronefly does target
middle class consumer. Those who use drone for film production,
content creators, modeling industry
to map large areas, and premium delivery
services that send goods to location
directly using drones. So what kind of logo
can we imagine? Although the name
tron fly does not explicitly refer to
animals or fruit, the description explained
that Dronefly takes the form of a dragonfly. If we pay attention,
there's indeed a similarity between the name
Dronefly and Dragonfly. So the logo that we will create later is a representation
of Dragonfly. The dragon fly has
many abilities. For example, it can fly
quickly, avoid attacks, and perform very fast and
unpredictable flight maneuvers. So the brand name is appropriate or at least represent
the dragonfly animal. In this practical session, we will create a dronfly logo inspired shap of dragonfly, as we have discussed previously, the dragonfly was
chosen because it represents a
dronefly product. For example, it can
fly quickly and agile avoid obstacle and enemy attacks and also has sharp vision. Okay, friends, let's enter
practice number two, namely the drone fly logo. Dronefly itself has been discussed in
the previous brief, namely the brand for
drones of various sizes. Now, for the practical session, I still using square
and circle cut lens. So I want to make a logo
representing the dragonfly object, but from the side angle. So I make a circle tool to make the logo not
far from the circle. Choosing a circle shape because
the logo shape is curved, especially on the wings. So the first thing I
do is throw the body. I throw I throw the body across from the end of the circle
it line to the end again. Well, I throw the wings. They look very wide, but this is just a shape
of innovation from a logo. So it doesn't have
to be the same. But what is certain is that this is a representation
of dragonfly. So the shape of Dragonfly
still remain visible. So it doesn't lose the
shape of dragonfly. Then there are two wings, and each wing
overlaps the other. Then next I shade to get a more detailed
or clearer visual of the logo that I
will make later. For from the first wing
and the second wing, there will be a slice. The second wing and the body of the dragonfly also have a slice. This slice becomes
our focus point. Although in this
logo, I don't use the golden ratio
aspect principle, but our focus will
be on will be on the intersecting
points or will be on the overlapping,
overlapping wings. Then as usual, I scanned the logo that I had
drawn earlier, then I import it in affinity
designer and enter digital. In this digitalization process, I started drawing the first. I drew on the party
of the dragon fly. Here, the skill of playing nodes and curves is very useful. So my friends can
practice making logos while practicing
using curves and nodes so that the shape matches the sketch
that I made earlier. Then I made the wing section
with an offal shape. Well, this shape, then
I put it on the wing. Then I put it on the wing. Then I adjusted it
and this oval shape I converted two curves so that
I could edit the nodes and manipulate them so that the shape matches the
one in the sketch. It doesn't have to be
the same as the sketch, but we can also improves, but we can also improvise, so that the logo shape
is proportional because the most important thing is that the logo shape is placing to the eye and
also proportional. Meaning there are no lines
that are to curve or wavy. Then on the second wing, I made another oval and
convert it into the curves, and I edited in the node so that the shape is more
or less like this. Friends, so this is
a dragonfly body. Then there are two wings
that overlap each other, and also from the
second wing and the dragonfly put
the overlapping. After it fills enough, the next step is to enter
the coloring stage. During this coloring stage, I use blue on all parts. Then I change blending on
the wings to multiply. Then scan the logo and sketch. Remove the scan from the sketch, and then I remove the scan from the sketch
or I hide the sketch, and you will get logo like this. Some parts are not proportional, so I can re edit. I adjust the part
that are too sharp, for example, if the
curves is too sharp, then I make it a bit curved, especially especially
on the head. If you look closely,
the head is too sharp, and then the tail
is also too sharp. Next, I copy the logo into two, one for pickup, and another. I will re edit if there is still some part that I think
are not quite right, such as in the slices. I made the slices editable, meaning I can change them
to the color I want. Then so soon that the dragonfly shape resembles a lower part of the stomach. I think I have to re edit again. Then I wrote dragonfly there
from the name of the company. Then I changed the color to dronefly according to the
color in the logo, and I changed the thickness of the font from dragonfly.
Maybe it's too thick. The result is more
or less like this.
7. Practice Logo #3 Dronefly Part 2: Friends, we are entering the second part of drawing
a logo for dragonfly, but from a different
perspective. But previously, we made a
logo representing dragonfly, but from a side angle. This time we will
make a logo from a perspective or an
angle from above. So the representation
of dragonfly, but from the top angle. Well, I made it in this first. I divided it into I divided the head of
the square into three. So it looked like
the rule of third. So two thirds is the
head to the wings, and the remaining third
is the body to the tail. Then I started to
shape the body, drawing the body shape
and head shape horizontaly. Then I draw the wings because
dragonfly has four wings. I want to combine the
four wings as if they were propellers from
a drone in general. Combining the dragon fly visual and the drone visual in general, so that the latter the dragonfly
will look like a drone. The Dronefly is similar
to a dragonfly. Why I do take such a visual because logos with a technology or high tech field use
symmetrical symbols. Use a symmetric pictorial. For example, in automotive or automobile
or car manufacturing, logos often use
symmetrical logos. Right and left are the, the same with dragonfly. I took in the initiative to use a symmetrical shape and
represent its product. No, I shade to get a visual when the logo is finished or
to get a visual preview. Then I fix it again in the
part that needs to be fixed. More or less the logo
will look like this, looks symmetrical
between right and left. Now, just enter the
digital as usual, we enter the sketch
that has been scanned earlier into
the affinity designer. In affinity, there is a fairly unique feature
called a symbol. This feature is
often used to create motifs such as cloth motifs, ceramic motifs,
and mandela motifs. Maybe friends are
familiar with Mandela. Friends, if you are not
known up the Mandela, maybe you can find some
picture on the Internet. Next, I will use this
feature to create a logo. I only edit one
part of the side, but later, the another
side is already follows. Then I go to on
the symbol feature, then I click the symbol, and I copy the rectangle. I click create on
the symbol feature, and I copy the rectangle. I put it next to
it and I mirror. In the layer tab, there will be a symbol and rectangle group. Here is the place to edit. Previously, I added a
square previously, I added a square for a guide line so that in the logo is not to
vertical and horizontal. The rectangle on the left side, the right will follow roughly. I only need to edit one part of the rectangle and the
other part will follows. This is very useful
feature for editing motifs and clothes and
motifs on ceramic. And it is very easy
to use this feature. And I think Adobe Ilustrator also
have a similar feature. Then I divide the rectangle
into three, a rule of third. But this is more a vertical rule of third
to get a precise part. To third for the head and wings and one third
for the tail. Then I add a like a line that crosses for the placement
of the wings to be precise. For the wings, I also used
the symbol feature again, so I created a new
symbol for the wings. I copied the rectangle and
put it next to it in mirror, so that I only needed
to add it one part, and then the other
part will follow. Well, this is time,
start making the wings. In making the wings, when
using the symbol feature, the four wings will either
have the same shape and size, or when we added
one of the wings, then the other
wings will follow. Then then I put the finished wings according
to the cross guidelines. I put it more or less like that. Then I copy it again
from the wings below. Then I put it into the symbol group in the
dragon fly for section, so I can insert other symbols
into the existing symbols. Then I give it color and
more or less the logo. I think there are still
many part of the logo that are not proportional
that I will fix, such as the body shape, still too big or the
wings are still too long. I started editing again
to get proportional logo, and you can see when I only
edit one part of the wing, the others will follow. Now, I add the logotype. Maybe you have your
references about fonts, and this is just an example, and I'm looking for fonts
that are easy to get. You might have your
fonts references according to your taste. The logo will look like this. I think it's practical
for the Dronefly logo parts one and
two to be finished, and we will meet in another practice
8. Practice Logo #4 Zebrano: Friends, we are in the
fourth logo practice session and also in the last
logo practice. In this fourth brief, we will discuss the Zebrano
School logo brief. Zebrano School is a piano school for children and teenagers. A school for those
who want to take a piano lessons or dedicate
time to learning the piano. Zebrano School provide
a piano classes and mentoring and
has the advantage of a complete curriculum
mentored directly by professionals and also offer professional
level equipment. Zebrano target
student customer from middle class families who
interested in the piano. Because the school's
name is zebrano, a combination of
Zebra and piano. The visual that will be used are Zebra animal visual
and piano visual. Considering the
target consumers are student for elementary
to high school, the logo will have
more of a student vibe. Moreover, if we look
at the disadvantage, Zebrano need branding because it has not yet widely known. We are entering the last
logo practice session, namely the Zebran logo. According to the
Brief, the Zebrno logo is based on the
representation of Zebra. Of zebra animals, which will be in the manipulate
into its shape, namely a combination of the zebra shape and
the piano shape. First, as usual, I used the
square cut line again again, and then I started making
the Zebra no shape for your information
because there was a recording error in my camera, and then the recording
when I sketched the logo, some of the footage
was deleted and lost. So the recording had suddenly
had a half a finish shape, but I hope this is
not be a big problem. So this logo is based
on the zebra visual. And if you pay attention, the zebra body is like
the keys on the piano, then the Zebras legs represent or represent the
keys on the piano. If you pay close attention, the Zebra tail also
represent the musical scale. The shape is a zebra. The zebras represent
the piano keys, and the zebra tails
represent the musical scale. Also on its body, there are strip lines. As usual, we go straight
the digitalization. I scan the sketch. Then I import it
into the affinity. If I may be honest, this logo is included in
a combination of objects, namely the piano object
and the zebra object. But as a practice, and there's nothing
wrong when we make a combination
of logo like this, even though this is not
completely pictorial. And the next, I started this
time I used the pen tool. I started following the sketch with the pen tool and the tail. No, to make it easier
to edit the outline, I lowered the opacity
on the scan image. So that the outline was clear. So that some part of
the outline I felt were not proportional and
needed to be re edited. So I made to some
parts of the nodes. Then I added the thickness of the outline maybe
five points or more. Then I replaced the
blue color with black, and then I drew the lines. on the body, again, using the outline and the pen tool. Now, after the lines on the
zebras body were finished, I moved to the piano case. I simply used a rectangle. Then I changed the outline
size to be smaller, and I copied the rectangle
and place it on the side. Then on the side of
which there pieces. Next, so that the Zebras tail
resembles a musical scale. I use an oval shape to
fill the zebras tail. I just put it there, and I adjust it then
and I adjust it and then the size of the
outline can be adjusted. It is better to
fill it with color. Maybe I will fill it
with black on the tail, and then I will remove the outline so that
there's only a black oval More or less the
logo will be like this. If we look at the distance between the keys,
it is not the same. It's not even meaning each
keys has a different distance. So I adjusted it so that
the distance between each keys is the same and
looks more proportional. Once again, some parts don't
fit that I need to re edit. So around the neck or head, the shape still looks sharp and it needs to
be made more curve. So so that it's not too sharp. Because this nuance is a school for children
and teenagers. So the image we
take has an nuance like school for children. So I take the zebra as well because it represents
one of the animal that is often associated
with the shape of a piano. This zebra animal has a childish, maybe or nuance of a
children's school. So next, I add the
word Zebrano, below it. Then I chose a suitable font. I don't think it's
a bold font. Maybe I will use a thin font. I use this font and then adjust the size and
spacing of the font. More or less the logo
will be like this. I think the logo making practice for the
Zebrano logo is offer, and this is also the
last logo practice.
9. Conclusion: Friends, this
is the last session of the series of pictorial
logo making classes. I would like to thank
you because you have followed until
the final stage. But there are some very
important points that I need to emphasize in
making a pictorial logo. The first is that a pictorial
logo has a uniqueness in an object that can represent the values of the company
or in the products. With just one object, it already represents
the values, vision, and mission
of a company. But finding such an object will certainly be a challenging. The second is to find the shape of an object that represents it, which can come from living things such as animal or plants. It can also be from intimate
object or objects around us. It is very important to choose an object that everyone knows, or this object is
already widely known. The third object representation
can also come from body parts or parts of
an object itself. For example, if we
previously made eagle eyes, it's not just the eyes, but also wings, claws, heads, and so on. If it's a plant, it can also
use leaf visual or tree visual. So it's not always
about the object, but it can be a certain
part of the object. Fourth, it doesn't require the company name to be in
the same as the object name. Some examples include
the Twitter logo, which uses a sparrow in the logo, and WWF, which uses the
panda object representation. This means that whatever
the name is, and what's important is that the object can represent the
company and its products. Five, this picture logo are simplifying complex shapes
into simple ones. But Simple shapes can
still be identified. The point is that the complex
shapes are simplified, but can still be identified, and people can still easily
recognize the logo shapes Sixth, when we make
a tutorial shapes, we don't just change
an object into a vector version or make an
illustrator of the object. Because later, it will look
ordinary and not unique. The last advantage of this logo is that when this
logo is widely known, it can become a brand identity, and it is very difficult
for other companies to imitate the same logo or even use the same
representation object. Once again, I would like to say thank you very much to all of friends who have followed
this class until the end. Hopefully, this class can
be useful for all of you. I'm Fathoni Ashari, see
you in the next class.
Fathoni Ashari, Content Creator
