Transcripts
1. Introduction: If we mention the names of
companies or institutions, then in our minds, we subconsciously imagine
the logo of a company. For example, the word apple. First, imagine apple fruit from people who do not
use Apple product, but it does have a
product users my image in the attach epipedon
on their devices, we can unconsciously
distinguish Twitter, Facebook, and Instagram logo just by looking at
the icon smartphone. We can also differentiate
Chrome, Mozilla, Firefox, and Microsoft Edge browser only from the logo
on the dekstop. Besides being easy to distinguish the logo also
carriers the vision, mission and inherent
value of a brand. For example, in the Amazon
logo brings the concept. All items are in there. That is multiplies the profile
product names from a to Z. In addition, the
curve illustrated smiling lips as a representation of
customer satisfaction. Next example is pinterest, uses a pin to concept. And the logo also comes from the
word pin and interests. They want people to see
interesting content on Pinterest and they
will pin the content. People can upload
their content to make other people interesting
and doing pin. Then the last example is
the Vaio company logo. The electronics company makes a logotype with
the company name, the letter V and A are change as, if to describe analog
frequencies, well, the letters I and O seems
to describe digital signal one and zero from the previous
example of logos, it can be concluded that logo
has meaning and message, the message that
the company wants to convey to its audience. In addition, they can have
a strong identity because the logo design can distinguish themselves from the logos
of other competitors. Of course, we want to create a logo that has strong identity, can represent the vision and mission as well as
the company's value. Then it has positioning
into people's minds so that it becomes
the front face to recognize a company
or an institution so that people can
differentiate our logo from competitors logo. This video course,
we'll first learn the basic knowledge
needed to create a logo. After we understand
the basic knowledge, we will understand what to
prepare to make a logo. We will learn the flow
of logo creation. First, learned to solve
creative brief from clients, then brainstorming to find keyword from the creative brief. And then we will be
finding visual to shape logos and move
to edit software. The goal of this course, we learned to create
a logo that is unique and different
from competitors. In addition, it can represent
the message and values, of the client's company. I am Fathoni Ashari, let's learn to create logos together.
2. Kinds of Logo: Kinds of logo. In this session, we will learn that type of logo
often encounter. There are three categories
for this type of the logo. The three types of logos, logo type, logomark localgram. Let's review them
one by one. The logotype is
usually a logo that uses the name of the
company/agency itself. Usually using lettering
techniques that strong identity. You can use specific
fonts or create your own fonts, so that
selected. font is only on and
use by the company. Whoever you can use existing
font type and change some parts. Examples of logotypes include logos from Sony, Acer, Lenovo, Google, Coca-Cola, CNN,
Pinterest, eBay, and Yahoo. We can see that the font used in each logo is different. Apart from that, not many other logos
using the same font. Logotype prioritize that the name of companies more
often visible and legible so that the name more easily embedded
in the audience's minds. In addition to being read
often logotype provide a strong identity because
they use specific fonts. But we must be considered when selecting fonts for the logo. Suppose the company
is already well known and has a large audience. In that case, using a logo that is undoubtedly
not the problem. However font selection should be considered if it's brand new. What happens is that the font, which has been used too often. That means many logo using the same font can harm
the brand new company. Meanwhile, because the
company name is not yet known, it is not recommended
to use a widely useful font because it will be difficult
for the audience to remember. The second type is logomark. A combination of
shapes can be a combination of multiple
shapes that have meaning. In addition to a
combination of shapes logo usually have strong from identity because of
the color selection, this type of logo
is widely used to display the inherent
characteristic of the company. A combination of
shape, writing and choosing a particular
colors makes the logo, easier to remember in
the audience's mind. So that just by looking, the logo people can find out what the brand is engaged in. The shape can represent an object or a
combination of several object, this type of local
includes Apple, Android, Twitter, Mozilla Firefox, Instagram, TikTok or YouTube, Adidas, Nike and many more. This type of logo can also be combination
of shapes and writing. Some example out of
Burger King, Pizza Hut, Hot Wheels, LG
and many more. The point of this
type of logo is a combination for multiple
shapes and writing. However, it is different from the logotype,
which only uses text. The advantage of this
type of logo is that audience will recognize the company just by
looking at the shape of the logo, so only with the logo A logogram Refers to a combination of local or
texts with symbols or icons. At first glance, it is
similar to the logo, but in the logogram, use symbols or icons as a figures on
the company's name. This logogram refers
to shorten and words. For example, the latter one can representing the number one. It can also mean the letter I. Then the plus sign represent
the word plus or more. Logogram are also commonly
used on a traffic sign. Consists of icons
that have become an agreement that everyone will have the same understanding. Logogram is a way of
designing a logo design, especially to make it look minimalist, but
still attractive.
3. Classification of Logo: Part and classification
of logo. We see a lot of variation
in the shape of logo. Some of them this logo
have a simple form. There is also a logo that
resembles an object shape. But some logo are very complicated and
have many elements. In this session, we will learn the differenciate
logo by type. That consists of picture marks, lettermarks, and a
combination of both. For more details, you
can pay attention. to the example below. After understanding
that type of logos than knowing the
classification of logo shapes. How about a symbol logo visuall? Or how about an example
of complex visual logo. So when we want
to create a logo based on a client's request, we already know the
characteristic of the logo shape that will be
made from the many logos. It turns out that we
can classify them into seperate forms
number one, basic shapes. The shape of the logo is
similar to the basic forms. such as circle, square, triangle, star and others. The advantage of
this logo than to be simple and usually takes
the philosophy of an object, but has the values contained in it. But rivals in the form of logos
have been widely used. The over logo with
the basic shape tends to have a broad meaning, and it is difficult to explain the purpose and values associated with the inherent identity. The logo's shape resembles or is similar to the shape
of the real object. The logo takes the concept as an object that represents an inherent company. Can use a combination of shapes
to form an object. It can also be in the form of
illustrations of shapes. We will know if the logo imitates a specific
object at a glance. The difference
with the basic form, the picture mark displays a complex shape so that it no longer only consists
of basic shapes. A logo as a picture mark will easily describe the meaning
attached to the identity. Picture marks will also be
easy to differentiate from competitors. So that
the shape of this logo will be easier to
find its own identity. logos use letters or writing
that are easy to read. In addition, the logo usually
uses a specific type of font that is rarely or even
only used in the logo. The advantage of this logo is that it immediately mentions the
company name and can be read directly so
that the audience can immediately
understand and easily remember the company's name. Applying this letter mark, the font type is
distinguished to be close to the standard font and
not the standard font. You can use an edited font similar to the standard font close to
the default font. Meanwhile, non-standard
fonts such as handwritten fonts or
fonts have been edited. But remember that a logo with a letter mark relies on
the type of font used. So you must be careful when choosing a
font, or using it. Because if we use common funds, they will tend to be ordinary
and have less value.
4. What Makes a Logo Great?: What makes a great logo? If You asked how a logo
is said to be good? there is no definite answer. Whether a logo is good or
not is very subjective. Some signs that a good logo user's local tag
with original fonts. There is also a good logo
that has deep meaning. Can distinguish the
brand from competitors. Some of the opinions
above are not wrong because that's
how the logo should be. But there are many other
consideration in making logo, although not all of
them have to be met. They should be considered
when drawing a local shape. This time we will summarize
what a good local is. Again, this is subjective
and non binding, but it will be good to
consider the following points. Meaningful. The logo is a bridge that connects the company and its audience. herefore, the logo is expected
to be able to convey messages from a company
to the audience. The messages are
performed through the form of logos, colors,
and writings. So the logo must have meaning and
meaning that represents the brand. For example, isn't it WWF, Worldwide Fund for Nature, logo which adopts the
shape of a panda. The panda form was
chosen because WWF wanted a charismatic animal and
almost love by many people. Panda also showed that WWF is committed to
protecting wildlife, including wildlife
in their habitats. Another example
is Unilever logo, which bring the concept of the letter U-shape with
ornaments that look abstract. However, if we look at the
ornament on the letter u, it describes the products at Unilever. Starting from food to drinks and even care products. Easy to remember. Logos are easy to remember in
the minds of the audience. So that when they see
the logo somewhere, people will immediately recognize the brand and its products. Usually, a logo that
is easy to remember prioritizes a simple form but focuses on the
concept and message. In addition, the logo is is easily distinguished
from its competitors' Examples are application
icons on smartphones. We can open the
Facebook application just by looking at the logo. We can also distinguish
message and contact icons. Can distinguish Google
Maps and Gmail because the logo focuses on the concept that represent the application. Last long, companies can
use a logo for a long time. Even some companies have used the same logo
since it was founded. When creating a local, we can strengthen
the concept and design trends to last long time. It's good. that the logo can last at
least five or ten years, even decades into the future. Therefore, an in-depth
research is needed for the logo concepts
and be able to predict if our local can
follow design trend. Although there is nothing
wrong if a company changes its local following
the trend, however, it's a significant
step if our logo can be used for a long
time, multi-purpose. For companies, the logo will
be displayed in many media. For example, the logo will
appear on product packaging, campaign advertisement, website, office, equipment,
merchandise, etc. So the logo is expected to be suitable if it is display in these various media, to anticipate this,
we can create a logo so that it is not too portrait
or not too landscaped. Simple, straightforward
logo tends to be easier to remember. But of course,
besides being simple, it should be able
to look different. Simple here is the
use of simple form. Do not form too detailed
and complicated shapes. In the previous session, we start the local
classification based on chat. It means a local a logo close to, the basic form, but can also convey the meaning of a brand. In the logo concepts
that will be created. An attempt is made to
overcome the local shapes, but does not lose
its brand identity. The logo is not only
placed in various media, but will also appear
in various size. For example, a local is
sometimes display in very small product packaging in a small letter footer or header. It can also appear in the
header of mobile website, which sometimes looks small. So when the logo scale it down, some detail of the logo
may not be visible. So that the audience will
get a meaning that is different from the actual
meaning of the logo. Keep the logo visible
in all of the detailed parts, even in small or large size.
5. Everything You Need to Make Logo: Everything you need to make
the local client brief. Brief in the context of logo creation are often
called creative briefs, contain information
from the client for the logo that
we will create. The client can provide a
detailed description of The client can provide a detailed
description of the desired logo. he description outlines the
business being carried out, the consumer's character, and
the competitors' character. The client brief is essential for the designer and must exist. Because with a brief, the designer will help the designer
when brainstorming ideas. Designers will find various ideas, keywords, visuals, and other ideas. But unfortunately, not everyone or the
client can make the brief. Not all clients understand the company's branding and they just want consumers to know the company according
to their wishes. If the client cannot provide
a creative brief, we can conduct an
interview togather. the required information. Even if it's good with creative briefs, designers must still interview clients to get complete details. For example, the designer must understand the product or service
being worked on, then study consumer
behavior and character. All of that will be
more accurate if you meet with the client or
someone competent to answer. For more complete information
that must be in brief. Namely, number one, learn about the business
client is working on. It can be in the form
of a product or service. We can review them more
deeply about the business. Among them are what products
or services are produced. Does the client company already have a
tagline or slogan or what the client wants
from their companies in the next 10, 15 or 20 years. Number two, we can also explore product uses, advantages
and weaknesses. You can read review
the business process, such as the production process. Number three, the product or The product or service
offered must have consumers. We can ask about the client's target and customer characteristic. We can ask the message the client wants to
convey to consumers. This message is
crucial because it will be embedded in
the consumer's mind, in the campaign and
in logo number for. Apart from the client side, we can explore from
the consumer side, asked about their experiences
with products or service. We can also export
the weaknesses and advantages of a product or service from consumer opinions. Number five, studying
the characteristic of competitors is
no less critical. We must also understand
companies with product or service as
similar to the client. Who are their customers, and what are the advantages
and disadvantages? And what differentiates the client's product from
competitors product. This is useful for
determining positioning. So in the local has
strong identity. During the practice session, we will review a more
in-depth prefer to create a local how to break the creative brief so it
can help in logo creation. Time to research
and brainstorming. Creating a logo can't be
done in a few hours, but it's still not
even a day or two. Getting good visuals, value
and a strong identity. takes a lot of effort and time,
research and brainstorming. Research in this context
is used to gather information and ideas
related on the company. Among them, with client
and customer interviews. Withouth research. We have no database
to process so that the information that enters our
heads tends to be diverse, we can't even focus on which
idea we will execute. From research, we can find essential ideas or can
be called keywords, those what we will process in brainstorming become visuals. So brainstorming aims to
find and select ideas from research results
so that the logo that we make later will not only prioritize
good visuals, but the logo can represent
the client company. There are many methods
of brainstorming that are often done
patriotic people. Usually the brainstorming
process is carried out by many heads on that idea's that comes out can
be more diverse. But if you are alone with
working on a logo project, finding various ideas, take
a long time and process. Although differs, they remain focused on research finding. Then the various ideas are selected in to several
keywords to visualize. In the practice section, we can use brainstorming, mind-mapping to
find this keyboard. In the practice section, we will learn together
how to use it. Digital process. In short, the digital process is transferring the sketch image to the graphic
processing software. We can create a logo with graphic processing
software based on the sketch, we have made. First, of course, you need a computer and graphic
processing software. a lots of graphic processing
software can be used. Some of them are
Adobe Illustrator, Affinity, Designer,
Inkscape, and many others. Basically the software is
vector processing. Life based on the
preference of each user, life based on the
preferences of each user. However creating a logo in a bitmap graphic
processing software such as Adobe Photoshop and
GIMP is not recommended why? Photoshop does provide a myriad of feature to create
amazing effect. However, what is being
created is a logo. Logos really heavily
on scale, color, and such that are easy to edit with Photoshop is not
suitable for that. In addition to Vector
Graphic Processing Software, graphic processing skills
are needed at this stage. Besides being able
to process graphics, it is also expected to have a good test design and
keep up with the times. Although to make
logo doesn't meet the high design skills such as complex editing and
dramatic effect. But having the skill is very
helpful to make a mock-up or demonstration with logo in various media discussion
and presentation. No matter how couldn't be
locally we make letter. It will be useless if it's
not approved by the client. So might, the variation
of the logo we might carelessly can attract
the clients attention. Not all client can translate the language and marking in the logo and not all client having the same
preferences as a designer. So during the process
of working together, it takes and intense
discussion with the client for any progress that required the
client's opinion. We should ask and consultation, starting from the
choosing keyword, finding ideas to variation
of the local sketches. I've discussed that client known the process of running
research to brainstorming. Clients will appreciate each
logo made because they have careful consideration
when determining the local variation to be used. Having intense discussion
with client also avoid misunderstandings
such as shape selection, color selection and font
selection because the logo that we creat may be
used in the company for a time that we do not know. Maintaining a good
relationship with client will be very helpful.
6. The Flow of Process: The flow of process. Breaking the client brief. When we receive a
brief from the client, what next steps should we take? Of course, we will understand the entire contents
of the brief. Therefore, take the time to read and study in the
brief's content. First, we understand the company or institution of our client. What field is the
company engaged in? Then? What product are provide, then we find out more
about each product. This is useful to know what
problems can be solved with the product so that we get a strong imagination
about the company. From this information alone. we can already imagine
several visual logos often used in the
same line of business. For example, a
beauty product are illustrated with floral logos. For us protect our
beverage products are
illustrated with freshness, and government institutions are
illustrated with a justice scale logo There are many other examples. Then next, we can start in the characteristic of customer
who use these product. This is useful to
identify who is using it, what motivates people to
use this product until the advantages and disadvantages of what they experience
when using it, we can find out the
age range of consumer, their social status, and their characteristic of
their place of residence. This is useful for determining what type of logo the
consumer likes. For example, young people like minimalists and
brightly colored logo. Meanwhile, old the
people I can do from logo and contrast colors. We can also explore
the client's wishes, about the desired logo
reference from the brief. It will be easier if we have in the logo preference
that the client wants. So usually given
several examples of logos with different
characteristics. For instance, you want a minimalist
or detailed logo, bright or dark colors and font
preferences, client desire. Because again, all decisions
are in the client. We can not force the logo
that we make to be used. However, with intense communication
and good negotiation, we can give direction to
understand our logo. After we get an overview
of the brief it's time for us
to find keywords, because what we
need to visualize are keywords, how to find it. Previously, we had understood an imagine the information
we got from the brief. That way we already have strong imagination
to find keyword. This keyword can be found in all the information in
the creative brief. The more keyword we
find, the better. This keyword represent the
company to its product. For example, in a
beauty product, the keywords are genuine, safe, affordable, easy to use,
and non irritating. Or for example, in
electronic product, the keyword or durable, energy efficient,
not hot quickly, easy to repair and so on. At this stage, critical
thinking is needed to be able to find and
describe keywords. Therefore, it takes time to stay observant in finding
these keywords. Find as many keywords as relevant to the company
or its products. Research and brainstorming. We can find keyword by exploring the company's competitiveness, product advantages, weaknesses. More broadly,
understanding the company positioning in the
eyes of consumers. Positioning describes how to
position a company. So consumers always remember it. Find out the positioning. We can analyze from
the creative brief. Or we can also do research on consumer to get insight from them about the user experience and what needs to be
improved in the future. The result of this
research content keywords that might be
visualized in the logo. After the keyword are collected? The next stage begins to be selected less relevant keyword. Please put aside first. This keyword will determine the logo concept that
we will create latter. Because the logo that we
will be created later is a visual of a
collection of keyword that we explored at this stage. So make sure we spend time and effort to collect
relevant keywords. Visualize keyword, the
brainstorming result. Our keyword we get from
the creative brief. Then we will visualize from or concept that
represents these keywords. We can look for visuals that describe or represent
this keyword. So the more keywords you
can develop, the more visual you will find this step can help us
to construct the logo. So we must be cautious
and thorough when drawing the visual.
Take a while to think about the visual in each keyword. Don't be rushed in
determining the visual. Construct the logo. After the visual logo
has been obtained, the next step is
to build a logo. At this stage, it depends
on the designer skills. Namely, trying to combine several forms to become a unified form. The form that has been
arranged certainly has meaning from some
of the visuals earlier. If you have difficulty
choosing visual. We can combine
three to four visual as a concept to be
developed into a logo. And we should make it
in several variations. This mean that you are not
stuck with just one logo. They are still other
keywords that we can form into a unified logo. The more variety, the
more choices there are. In finding the
concept of a logo. You don't always have to
include a lot of visual. A good logo is not always a
combination of many keywords. Instead, it can
convey the message and values of a brand
to its consumers. Logo can also come
from one big concept, follow the other visuial. Finding local identity. In addition to representing
a brand values, a good logo can also be
different from other logo. This mean that the logo does
not resemble most logo. The more it resemble
another logo, the more difficult it will be for the audience to
remember the logo. So we need a comparison with the logos that
already exist, especially if on the logo is
similar to a large company that often appears
around us as. Especially The logo should
be different from the of companies
that are competitors. Logo comparison is
made to ensure the logo is not stamped
as plagiarism The local, even though the logo is the result
of a long brainstorming. But in the end, the
audience sees the final result. In addition to avoiding legal problems
in the future. Because the logo owner who has registered the logo
might not accept it, makes sure the logo
shape is different. And at least in the
process of making it, do not find any similar logos. Move to Digital Logos that have been
manually drawn will be converted into
a vector graphics. But before that, makes
sure about the logo image has at least three or more
logo option to choose from. The clearer on the logo image. Easier for us to make
vector version. But in editing, need to pay attention to the shape and ratio. That is whether the shape of the logo that has been
met looks proportional. More precisely,
we will learn how to make a logo with the
proportional ratio. Or maybe you've often heard
the term of golden ratio. We will practice it in, we will practice it in
the logo making session. We will not discuss how excatly the golden ratio was found here. but how to use the golden ratio
in making a logo. We will learn together. In another section,
scalable and placement. We need to remember
that the logo will be placed
in several media. It can be in product packaging,
websites or billboard. So it could be the logo will look different
in several media. Therefore, we need to make sure by putting the logo
on these media. we need to check if the
logo is placed in the letter on the logo for
product packaging or website. What if the logo
is scaled down? Are there parts of the logo
that are not visible? If there is a font what if the font is reduced? Can it still be read? It could be that the logo placed in letter looks attractive, but not on the product packaging. So this step is to
ensure that the logo can be used
in various media.
7. Practice to the project: Practiced on the project. To deepen the material, we will work on a logo
project together. We have learned about the flow of the logo creation process. Starting from the
creative brief, research, brainstorming visual and construction, the logo and then
until the logo is finished. So in this session and the
next few sessions, we will working on
a project first, create a logo with the flow
that we have learned. In this project, we will
demonstrate create logos of a company called Solaron.
For disclaimer I made the creative brief for demonstration in this lesson. So if there are similarities
in the name and visual, I don't know body.
Back to the lesson. We will review the creative
brief from solaron. After being review,
we will solve the creative brief
together to find keywords. From this keyword
will be found visual. Then from the visual, it can
be constructed into a logo. And let's go straight
to the practice.
8. Break the Client Brief: In making a creative brief, we can conduct direct
interviews with clients and we can
arrange the question. However the client can also create self a creative
brief for the designer. In this lesson as our demo, I'll give example a
creative brief from Solaron. The first thing to note is to understand the
client's company, namely the entity that will be attached to the logo, relative brief.
The company solar. Companies engage in, in the
field of renewable energy. As a company, that sells solar power plants for home to industry. Then it becomes important to understand that renewable
energy industry. What problems does the
company want to solve with? Why is the product selling well? Why do people
need this for plants? We can see in the company
that Solaron provides solar power plant product on a
small, to a large scale. In addition to power plant
products, Solaron also performs recycling
and maintenance. So we can underline renewable
energy as a product. Then can also highlight the small and large scale
for product coverage. Then, when you hear about
recycling and maintenance, you may think of eco-friendly
and repair services. By knowing a little
about Solaron, we have got some keywords. Renewable energy,
small scale to big scale, recycling,
and maintenance. In addition to a
glimpse of the company, we of course have the
of course, have to study the product. It is important because this product will be in direct
contact with consumers. Because consumers will provide the brand perception about
the Solaron company. So on the next slide, we tried to study in the
product and activities of Solaron we find information if there are several kinds of
products on offer. There is a Solaron Wall power plant for homes and
small businesses. Solaron Factory for industrial, institutional and
universities scale then there is a solaron station for electric vehicle chargers. And the last power
storage is solid, Solaron Portable for emergencies or remote areas From the
products offered by Solaron, we can get some information. First, the power plant provided by solaron
are in various forms. Second, apart from targeting
homes and industries, solaron and also targeting
electric vehicle users, it even includes power storage when electricity
is not reachable. So we find that Solaron
has products that have formed an ecosystem. This means that Solaron provides Almost all of the electricity
needs, in daily life. Consumers will depend on salon products starting
from home electricity. Then when charging the vehicle battery, consumers may also rely on
Solaron products or services. Even the electricity needs for business can all be
covered by Solaron. Departing from all that, we get the keyword that
Solaron a small to large scale. Then the following
keyword is Solaron is needed by consumer every day. And then Turkey, what fulfills
daily electricity needs. Then, in addition to the
product offer, so on, also conduct recycling and
maintenance activities. Recycling battery that is used to store solar electricity. The goal is to reduce mine raw primary batteries such
as lithium and nickel. In addition, other
spare parts are also recycled materials so as not to pollute
the environment, then we can also get the sustainability
keyword for its product. In the next slide, we meet with the
company's positioning. Positioning in this context is marketing strategies on that, the product is embedded
in the minds of consumers so that consumers have consideration to continue
to use the product. This positioning is important because it involves the product
and customer experience. In addition, knowing the
positioning can also understand the difference between solaron products and the
competitors product. By creative brief,
we can find out the problems that are
commonly found in consumer. Consumers found it difficult to use or power plant
generation equipment. In addition, they
are often worried if there is damage to spare parts. So Solaron took the opportunity to
become an easy-to-use solar power plant and
easy-to-use experience. And everyone can
learn how to use it. And the basic maintenance. So that if there is a setting error the user can fix it
himself, easy to use. It's also the answer
for consumer. When they don't want to be bothered with
complicated settings, they want to use
solar power plant if they use electricity
in general. Easy to use is a powerful
feature to attract consumers to use solar on product compared to the
competitors product. In addition, salar on offers
affordable prices. durable spare parts. As a commitment that Solaron It's really easy to use. So we get keywords that are easy to use, affordable prices, and durable parts. Furthermore, we can also
find out the goals or future plans of the company. What are their goals and
plans in five years, What are their goals and
plans in 5 years, 10 years, or even a few decades later. Departing from the plants can get inspiration
to design a logo. So that the logo can survive and keep up with the times
for quite long time, Solaron plans in 10 years to be at the forefront of providing
solar power generation. Then it is also
very concerned with raw materials such as recycling
batteries and the metals, because they really care about the sustainability
of the planet. In the company's goal, we can get the top
keyword in providing renewable energy in
planetary sustainability. In the next slide, we
also need to studying the characteristics of the
audience and consumers. Audience characteristics Refer to people who are likely
to be consumers. Besides that, it also targeted people aware of this
local embedded in various mediums. While the
customer is the user of the product and
positioning the target to be stronger in
their subconscious. This slide shows that
the primary audience is young people and
adults age 30 to 50. Because they are
a large number of young people who will use
use Solaron Wall products, They are the main target When they already have in
their own house of residents. Then realized that renewable
energy is cheaper and environmentally friendly
compared to the fossil fuels. So they are encouraged the
transition from fossil fuel, electricity, the solar power, Then because they target
housing, the audience, is also in the
majority of those who belong the lower middle-class. While the consumer character
is that they are homeowners to use Solaron Wall. Then the owners of
institution or small to medium scale industries
will use solaron factory. Don't forget to also find the differences between
Solaron products and competitors. Same with positioning that has
been described previously. Knowing this is good for
designing strategies. But in making a logo, knowing the difference
between a product and its competitor
product is also essential because it
can provide insight into the logo design according to the
consumers character. Then the reason consumers choose Solaron products over
competitors can be a keyword. That there are points that are advantages to Solaron compared
to competitors. This advantages point makes consumers loyal to using
Solaron products. So, these advantages become keywords that are quite
important to visualize. Besides all that,
it is essential to reference the local
desired by the client. The logo will be the designer's
reference when determining the type of
logo or character shape. So that designers can immediately
shorten the process by creating visuals according to
the reference logo. In addition, it is also
important to create several variants of the logo shape when placed in several media. For example, the logo for a
smartphone application is undoubtedly different in packaging from the logo
on the website. For instance, if there is
a portrait mode logo, horizontal or logo
with a ratio square. So in this short session, I think that's enough. And the main goal of understanding the
summary is to collect keyword in as much
detail as possible.
9. Research and Brainstorming: Research and brainstorming. At this stage, we will write down the keyword
found previously, then we collect
this keyword into a list as in the scratch example
I demonstrated. First of all, we can collect as many keywords as we can find. We have gotten this keyword when understanding
creative briefs. In short, anything that comes
to mind can be write down as long as it has something to do with the
content of the creative brief. After getting dozens of
keywords, then we select. At this stage, friends
creative thinking is needed to collect and keyword
also select keywords, then put aside keyword that do not
represent solar on. At least we can choose
half of the number of keyword or
leaving 10 to 15, the most selecting keyword makes sure that among
the remaining keyword, they still represent the
company's positioning. product advantages, product uses, Can somebody experienced out consumer experience, audience
characteristics, and target consumers. Furthermore, the
keyword that we select will be developed more broadly. For example, one
keyword is looking for the same word. In Solaron, We can use the keyword
renewable energy, which can be developed again
to find other keyword, namely green, healthy and safe. Green represents the color
of renewable energy and the healthy and safe represent the nature of renewable energy, Then the visual can use green leaves or scenery,
for example. Other examples such as the
keyword solar power can bring up different
keywords such as sun, abundant, bright,
yellow, and solar panel. So we have got some visual
that reflect solar power, like using the sun object. Than the solar
energy is abundant, bright, and usually
use this yellow color. Then the keyword
planet sustainability can be added to
environmentally friendly. So in the visual can be a circle
with a combination of nature are various
forms of circles. We developed it on
all keyword so that the keyword and
that used to stand alone now have similar words, color references,
or characteristic. After all, keywords
are developed, we can immediately provide visual option
for each keyword. This is to thing about the objects that
represent the keyword. For example,
renewable energy can bring up things like
the sun or water. It can also display a logo or symbol we
agreed on together, such as a renewable
electricity icon. Visuals that we draw can be
in the form of icon, or directly in
the front of a logo. In essence, whatever
visual comes to mind, as long as it
is related to the keyword it can be brought up. The visuals that
we will describe later can help provide references. Especially if you
want to combine some visuals with being
used as a logo. Pinterest or Google to find visual references if you have trouble. There are many good logos or icons to
enrich the visuals. But you need to remember that don't get hung up on logos that look mainstream or have many similarities to
the other logo Although the
mainstream logo can be used as a visual reference, and don't focus too much
on one logo atleast. In this case, I made
are approximately eight keywords out of 15
that I have chosen.
10. Construct the Logo: Construct the local. At this step, we will try to combine some of the visuals
into a finished logo. This is where we will need a lot of time to draw the logo. The visuals we found in the previous stage
try to combine them. combined in the sense that
they are not built into one, But combining several parts of the logo to make it look unified. So that the values
brought by these visuals can be represented
in the logo. In my opinion, this process is the
most challenging process among the others
because it is very difficult to combine several
forms to become one form or shape to
resemble an object. But in this project,
I tried to make three logo variation from
the solar on project. With this, it is hope that we
will provide an option for the client to choose the desired logo. For
the three logo, I use different keywords. So the concept that is broad, it's also different in
compiling the logo, I use the methods of one big concept and several
supporting concept. To be more precise,
I use one of the keyboard to visualize The visual becomes the main visual that will represent the message. then several other keywords are embedded to
strengthen the logo. This message encourages
consumers to immediately switch and
use renewable energy. First, of course,
with solar products on. The big concept is the safe from fossil energy to
renewable energy. It is marked with letter O, which represents fossil energy
because it comes from black petroleum mad. Then go to
the letter O on the words On when renewable energy has
been turned on on our use with
renewable energy, the displacement is represented
by a line connecting the black O and the yellow O. The second concept is to use the always on
keyword because solaron product offer
easy solar power plant and various products that
can be used anytime. This means that solar products can always turn on
electrical equipment. Therefore, it is always worthy of being the
product of choice. Besides the always
on the represent, the product can be work. Since the keyword
are always chosen, the big concept is that they
can light up the night. So we can create a
logo from this concept that shows the time
movement from day to night. So in this second logo, I chose the shape of
the moon and sun, representing the
time of day and night. Also, I put the clock
concept into the logo. there is a similar
clock net as 12 pillars represent that in
the local can be work noon and night 24 hours. For the color I just black
to represent the moon. It also means nighttime.
Whereas the sun, I prefer a yellow color to
describe the light, brightness and abundant energy. The last logo in
this demo course is based on a few keywords. Namely sun, safe, green, healthy. From the set of keywords. I tried to use the
concept of sunflower. So overall, the logo looks like a
sunflower at a glance. However, each
part of the logo is embedded with several that has meaning like the
keyword above the The logo in this sunflower concept is divided into two parts. The first part is the top
of the sunflower itself, Then the bottom is the
petals and flower stalks. Each part has a meaning. The sunflower above
represent solar energy. This energy is used in
every solid product. Then the leaf section
represents the safe, green, and healthy keywords.
Because the leaves are also similar
to the shape of the hand, it means that renewable
energy will save lives and Solar products will be at the
forefront of participation. From this third logo, It is hoped that it can provide a reference
to all of you, even though in making the local, it is still based on the brief
given by the client. It's just that it would be
better to create a logo with various variations
in this course. Usually, the problem that is often encountered is that it is difficult to find local concept Often keywords are
already selected, but it's hard to develop
a visual idea. Combining the visuals
into a logo is challenging even when the visual idea has been obtained. That next, we will learn how to find strong
logo identity, assisted in this way, can be helped friends.
11. Finding logo Identity: Finding local identity. Maybe we can make a nice
and aesthetic local, Even the logo we create has values representing the
client's company. But maybe the local
is still weak in concept and tends to be
similar to the other logos. So it will be a good if the logo can distinguish
itself from other locus. If you find it difficult to
determine the logo concept, There are ways to
help discover the concept of
creating a logo. Maybe this method is subjective, and not all
logos use this method. You can use a big concept to represent a company or product. The big concept can imitate an object that we already know. That when we pass in the logo, they immediately
think of the object. The big concept may come from an object that has
meaning or philosophy. The main substance to be displayed can be
represented in the object. Suppose the sun object has the meaning of large and bright object that illuminates and helps life. Another example is water can mean cleaning
and purifying. Many other objects that
we can lift into concept. Concept can also depart from animals and plants, for example, owls are often interpreted as
intelligent educative, diligent, and focused. Tiger nd the cheetah are often
interpreted as fast, agile, and tough. Foliage is also often
interpreted as healthy, natural and
environmentally friendly, and many other objects can
be seen by the concept. One of the logos that use
a big concept is Twitter. Using the free sparrow concept. The sparrows signify that they often tweet
with loud voices. So if the votes are collected
in large numbers, it will have an effect. In addition, the birds fly fess up with signifies freedom, like freedom of
speech on Twitter. The second example is WWF logo, logo which adopts the
shape of a panda. The panda from was chosen
because WWF wanted a charismatic animal
and almost love by Panda also showed that WWF is committed to
protecting wildlife, including wildlife and
their habitats. Some of the logo examples above
can be examples of how to find strong
local identity. The identity is from
one big concept and follow up and values that
can be embedded or unify. Why is finding
identity necessary? a visual that will be remembered by the audience when
they see about the company. A logo that will be on every product or
service packaging. then the logo must have
meaning and messages. However, back then
the company again, a good logo becomes unpopular if the company and
sales are not good. But a common logo will be good if the company and
product are good. but trying to make the
logo as good as possible.
12. Move to Digital: Move to digital. When the liquid is deemed final, then the logo can be drawn using vector-based
graphics software. Then, friends, you can scan
the logo image and import it into
graphic software. Apart from scanning,
you can also take photo with smartphone as
As long as the photos are good. Furthermore, in drawing, we do not trace precisely
to the sketch. But we draw the logo
using the golden ratio. We have studied the
golden ratio before. you can pay attention
to the team of making the Solaron logo with the
following golden ratio. This golden ratio serves
to make the logo look professional
and proportional. professional and creating
and the overall result. Why should we use
the golden ratio? Using the golden ratio itself is not mandatory in making logo, But the golden ratio can
provide a benchmark When we create a logo, each part of the logo is
made based on this ratio. Even with the golden ratio, other people can recreate
the look with the same shape because you already know
the ratio in each shape. So every shape and angle in the logo can use the help of the ratio
in the golden ratio. we will practice in the Solaron logo to take advantage of the the golden ratio after the shape is finished in
the image, then we try to explore
the color. The choice of color really
determines the impression nuance, and even the values
that are carried the choice of color really needs to be taken into account. Look at the color of friends. We can find it when brainstorming keywords
in the previous stage, for example, the color the sun is often shade of
yellow or orange. Color selection can also be adjusted to the nature
of the company.
16. Scalable and Placement: Scalable and placement. In this application, the logo will be placed
in several mediums, but sometimes not all our
local will fit in all mediums. So it is necessary to test if the logo is in
place in some media. For example, the logo
apply it on the packaging. May different from the social
media and web-based website, anticipate we can create
a logo in several modes, for example, in a square or potrait or in landscape size. The size of the square
is usually for App, mobile application,
or thumbnail. Well, the landscape size
can be used in letter, header or website
header so that each laying medium has a
different mode ratio. how the logo if
viewed in 30px 50 pixel, 80 pixel, or wondered 20
pixel or 300 pixel, Can the logo still be seen clearly?Are parts of the logo
that are difficult to see
at a small size? Then we also have to pay attention to the size of
the placement demo. We can place the
logo on a stationary. What if it is placed in a letter, envelope, business
card, book cover, etc. also in merchandise
such as glasses, T-shirts, hats, and
and tote bags. Test placement is also carried
out in the selection of colors. The logo should be clearly visible when placed in
a different medium, especially with a white
background color. Therefore, the logo colors
should not resemble a white background color or
tend to be soft and faded. White is a neutral color, and the logo should not
resemble on approach white. So to anticipate, we have to create a local light
and dark mode. The light mode is to be placed on a white background and
has the original color of the logo While the dark mode is to
be placed on a dark background or tends to be dark
so that it remains visible. Creating a logo in these two color modes is very important. That is for adaptation when
the logo wants to be placed in a dark background
or a light background, o be avoided when using
a medium-dark night background using
a colored logo. Then, of course,
the colors will collide.
17. Final Thought: Final Thought we have
entered the final stage. At this last stage, I would like to
add some tips and notes that I think are
important in this course. First, before making a logo, you must understand it as clearly as possible with
a creative brief. A creative brief should
really be considered. And forget about what shapes
logo can be made. But understand the company,
understand the product, and understand the
characteristic of consumers than if
the client can't give the decent creative brief or information we want
has not been obtained. We can interfere directly. The actual interview is also important to establish
communication between the client and the designer and ensure that desire logo
color and font reference. Then in choosing keywords
also need to be careful. which keywords
should be selected and which keywords
should be eliminated. Then we need time to build
a local from several visual In this process provides sufficient time to really
think and process. process the visuals.
My advice, friends, is to start with a big concept, followed by A few keywords,
As is the case with the Solaron logo.
departing from the concept of transition or the
concept of always on even some example
of logo that have been given also bring a big concept followed by
several other keywords. Don't forget to always compare your logo with existing logos. It is feared that later, there will be local
seeking legal problems. So atleast compare with competitor logo or logo
that are often encountered, but it remains the identity of the logo when it's created. Lastly, creating a
logo is subjective. We think it's good, but it doesn't mean other people think it's
good and vice versa. But the most important
thing is to keep consulting the
logo we make with the client because
the client will determine whether the logo
will be used or not. Thank you who have followed this course
to in the end, hopefully, this course can help friends in making logos
Iam Fathoni Ashari Thank you and see you
in the following video.
Fathoni Ashari, Content Creator
