Local SEO: A Definitive Guide To Local Business Marketing

1. Local SEO - Class Overview: Hello and welcome to the ultimate course on local SEO, where I'll be showing you how you can get your website under the first page of Google. My name is Josh would George and I'll be leading you through the course. I actually own and run the lead in SEO agency in London called clicks lies. With day by day, we are implementing local SEO campaigns for clients in multiple industries. This course brings together all of our processes and shows your exam strategies we use at the agency and presents it all in a nice bite-size format. I'll be covering every single thing you need to know, such as keyword research, how to optimize your website for local keyword, google, My Business citations link building, you name it. I've got you covered. I designed this course for local business owners who would like to generate more traffic to the website once also generally more inquiries and cells. As I'll be going through the exact process we use at the agency. This course is also a great way for anyone who likes and learn more about local SEO and potentially even offer as a service or local business owners. I don't just talk the talk. Throughout this course. You can let you watch over my shoulder and watch me walk the walk. You'll be able to see exactly how to optimize a live local business website to get it onto the first page of Google. And even better at the end of the course, the same website we've been working on, It's going to be on the first page of Google. That person that put him right. I'll see you inside before we dive into the actual course content. I just wanted to clarify one thing. So throughout this course, I will be showing you a range of different freed souls that you can use to carry out specific tasks within SEO. However, if you'd rather use one tool to carry out all of these tasks, instead of using five different tools, then this is the tool that I recommend you use and it's called SEMrush. So SEMrush is a premium all in one SEO. So literally allows you to do every single thing. When it comes to SEO. Sem rush is personally I'll go to Tool at the agency and is one we use every single day without fail is extremely powerful and literally gives you the unfair advantage over your competitors. The only downside to SEMrush is that it's not free, which is purely because of the mountain data and the information that I provided you. Similar should prices start from $100 per month. However, as clicks lice is a heavy user of the tool, we've actually been in touch with SEMrush, and I'm delighted to announce that we've managed to secure a free 14 day trial exclusively for members of my course, which is you typically so much provide new users with a free seven-day trial, pushed him a little bit harder to ensure I've got the best for learners of my courses. To take advantage of these free 14 day trial, you simply need to click on the link in the video under this icon right here where it says view or notes. Once you click that, it's going to open a drop-down box. You can go ahead and click this link and it's going to direct you to the page which was just on, so you can sign up and get access to the tool for completely free for 14 days. And just to confirm, 14 days is more than enough times that action upon everything which we're about to learn in this course. So you shouldn't have any issues there whatsoever. If you use our referral link to make a purchase, IE continue to use the software offered a free 14 days, then we will receive a commission at no additional cost to you. So that helps us out too. Similarly, the very powerful piece of software, and as I said, it literally give you the unfair advantage over the competition. So get excited and get pumped up as you now have the opportunity to get access to seminars for completely free. So now we've got that out of the way. Let's dive straight into the course content. 2. Local SEO - What We're Going To Cover In This Section: In this section, we're going to give you a good overview of local SEO. I'm going to explain exactly why local SEO is important, especially for local businesses. I'm going to show you the differences between the Google Map pack versus that organic results. So these are two types of listening as you have on page 1, I will explain different between both of them. I'm going to go over the two main elements that make up a local campaign. So let's dive straight into it. 3. What Is Local SEO And Why Is It Important: So what is local s CEO? Local s CEO is a process of optimizing a web site to increase its visibility for a local audience. Keyword being local audience ah website gives you the opportunity to target the entire world. But the target audience your business is located in or near your city that you want to focus on local S e o. In short, you need to optimize the people know where you are located on are able to find you offline if required. So why is local Seo important if your business provides us a carpet installation in London ? But your website does not sharp for a search of carpet installation London. Then you have a serious problem. People don't know about the other pages these days. All searches carried out online. The future is digital. You need online presence failure to rank for the service you offer in the city. Your based only results in missing out on tons of potential customers as no one can find your website your competition with the better optimize science, stealing the work right from under your eyes as a consensual be higher up on Google and more visible than you have zero chance to build brand awareness as people won't even see your website. As a result, they won't see your brand so super super important. We understand local s CEO and if super port me optimized for local sdo to ensure we are visible and people can't find us. 4. Map pack vs organic results: Google's map pack versus organic results. You will be gone over to Google in the past yourself and typed in a local keyword. So local keyword is typically a service followed by a location such as carpet installation , Richmond, Virginia or even carpet installation that London Once you cracked in a local search, Google with them return free different types of results to you. You have the ads at the top, which concedes it on there. There, these people pay in Google with part of you will add scheme. So essentially every time you click this added a top with out of the bottom. This company will pay a fee to Google below the ads you have. What we call the map app section is often referred to as the snap pack as well. So essentially what this is Google is returning businesses to you based on your proximity. So if you are in the city of Richmond and you just type in carpet installation, Richard Virginia Google War turned businesses to you, which are based in Richmond, Virginia, to so, as you will see, this is actually a desktop search, you'll see it says website there on directions. If you did the same search on a mobile. This website will be switched out for a phone icon and it will say call. So it's a massive opportunity to generate lots of phone calls to your business. If you appear in the map, pack below the map pack. Just have the organic listen. So essentially these businesses, which appear on Page one organically, so use a clean energy, results in the map pack or inorganic listens. You won't pay Google a penny as you are there organically, so I'll show you how to optimize for both. Throughout the training course in his video, it is very, very important. You appear in the map pack on the organic results. 5. The Two Elements That Make Up a Local SEO Campaign: the two elements that make up a local seo campaign. Every local s yo campaign, I should say every good local Seo campaign will consist off two elements on Page Seo on off Page Seo. So on Page Seo refers to any change you make on your website to improve its visibility on off Page Seo refers to any change you make off your website to improve its visibility. So on Page Seo, for example, you could update your title tag. You could change a hate one tag on your page. You could edit the meta description of your page. These are all actions you make on your website, and as a result, they are classified as on page optimization off Page Seo. So some examples off page Seo optimization is you can make are building a link to your website. Get your business listed on an external directory, optimizing your social profiles. These are all actions you implement off your website. So as a result, they are classified as off page optimization. So it's really important. Have a good graph off both on page on off page. So unpaid is essentially the foundation of what you build upon on our pages. What you do to push it up higher in Google 6. Setting The Foundation - What You're Going To Learn: Setting the foundation. In this section, we're gonna go through how to have the right mindset and what mindset you need to maintain as you're building out your local SEO campaign is super important as if you don't have the right mindset, what will happen is you'll just end up quitting prematurely and quickly before you see results, which is what we don't want to happen. We want to avoid that cost. We're going to go free. What is the best platform to have your website on, whether it's Joomla Squarespace or WordPress, who go through the best CMS in my opinion, I'll show you how to test if your site is mobile friendly. Again, this is super important as Gou where she introduced mobile first index in 2018. So what that means is Google essentially index the mobile version of your site first. So I'll show you how to test if it is mobile friendly. I'll show you how to set up a two Analytics account for your website so you can see how many people are landing on your psi every single month and what pages they all visits in. I want to show you how to set up a Google Search Console as well. So let's dive straight into it. 7. Mindset: Mindset, it's super important. You learned how the right mindset from day one. And like I said in my introduction video, fed into the right mindset, which result in you quits and prematurely and quickly before you see tangible results is vital. You understand that SEO is a long-term game, needs to be in it for the long haul, I've lost count or the amount of people that commented as industry and say, Oh, I could do the SEO to my site and the next day I'll be on page one. Unfortunately, it doesn't work like that and that is not true. So definitely did not happen overnight. It does take a while to build up. The reason being is when we're doing SEO, what we're actually doing is it builds trust and the pharmacy of our websites. It doesn't happen overnight and it does take a few months actually built up and have a snowball effect. Typically we advise people they can expect to see results between four to six months. However, it can be a lot sooner, which is what you'll see from the cyan building in this course. And on the downside, it counted a little bit longer as well. So if you just do things that's four to six months, that will ensure you have the right mindset. This is especially true for brand new website. So you can imagine if you build a new website, say today or even last week, and it's a brand new website. It has 0 trust and authority in the eyes of Google, which means it will take quite a bit in time for your efforts. A snowball effect, but I came from issue is really, really worth it. Once you do go on page one, especially towards the top of page one, you will be generating a lot of phone calls and inquiries. If you sell products, would be selling more products. More and more people will be visiting your website in your local area, which is exactly what you want. So please, you're not quite fully see results and make sure you have the right mindset. 8. CMS (Content Management System) Of Choice: Cms of choice, if you're not already aware of what CMS stands for, it stands for content management system. So essentially this is the platform you build your website upon. So there's tons of options out there on the market are highly recommend. If you are starting from scratch, you build your site on WordPress for five main reasons. The first, as it is really a SEO friendly, which makes your job a little bit easier as obviously gonna be learned in SEO and optimizing your website. The second is easy to customize with themes and plugins. So plugins make a life of really, really easy, as I'll show you throughout the training videos, It's completely free. It won't cost you a penny. It's super easy to manage and it's extremely versatile as well. So, you know, if your site isn't built on WordPress, it's not the end of the world. You can still optimize your site as I want to show you throughout the video, you just might have to navigate to a different section in your CMS defined the option that we're going to be working on. However, WordPress is my CMS of choice and is one I recommend you use when you build your website's going forward. 9. How To Test If Your Website Is Mobile Friendly: Before we get into the nuts and bolts of the course, we need to figure out if your website is mobile friendly. So essentially in 2018, gigawatts introduced a mobile first index. So what that means is when you make a website or a new page or even update something, Google views how your content looks on a mobile device first, before it sees how you've used on a desktop. This is primarily because more and more people are carrying searches on their mobile devices. So your website needs to look good on a mobile device as well. So you'll see from the example on the left, we've got this website which you see the image is quite small. Text is very, very small. The menu on the left, that logo up here with game, which is quite small. So you can see it's not really optimized for a mobile device. Where if you check the example on the right, you see what the logo nice and bigger the top or the menus at the top, nice and accessible, a very big image. The text is a lot bigger as well. So on the right and loans a lot better and views a lot better on a mobile device. So if your website isn't mobile-friendly, it can actually have a negative impact on your search rankings as well, which will mean it's a lot harder to get on page one. Probably near impossible as well. So do make sure your site is mobile friendly. It's very easy to check using this tool. Who actually created this tool for us? Simply go to search dot google.com forward slash test for session mobile friendly is simply go on his website, plug-in your website URL, and it will tell you if it's mobile friendly. If after you plug in your website, it says it's not mobile friendly, I highly recommend you do get it fixed before moving on into the actual course elements and optimizing your website as this is the foundation we built upon. So super, super important and we get a strong foundation and we make sure our site is mobile friendly. If you are using a theme or like a template builder, for example, nine times out of 10, your site will be mobile friendly anyway, however, it is still worth common over here, plugging your website and just make sure it is indeed mobile-friendly. 10. How To Set Up Google Analytics: Hi. In this video, I'm gonna show you how to set up a Google Analytics account for your website. So first thing first, what is a Google Analytics account? So a Google Analytics account is a platform that Google provides you with to give you tons of information about your websites. Such as? How did this person find your website? How long did they spend on this web site? How many people are landing on your website every single month? Tons of valuable information for these reasons are highly recommended. You know, Skip this there. So this is a site one abusing for at the video is called a level finish. It's a florin contracts in website based enrichment in the United States. So the first thing to do we head over to Google on type in Google Analytics. Sign up. You want to scroll down and click the top result here? We should just say Google analytics give that click and then wait for the page to load. You should see a page like this once You think that was old from Google? The reason why I actually clicked trades account is because this website already had an account created before. I just deleted it 10 minutes ago so I could make it again for his video. So just confirm once you click the results from Google, we should land on the page. It looks like this about setting up an account for your crew analytics. So the first thing to do is put in your accounting. So account named simply, I just put in the initial of my name. So my name is Josh with George. So I just put in jg you want to scroll down and make sure all of these boxes are checked and then click next. What do you want to measure? So now we want to measure our traffic on our website. So just make sure you have a web selected at the top. Scroll down and then click next. It always for your website name. So I could said only that my website name is called level finish. That I would just copy my website name on pace in their level Finish the next thing, Aren't you? Four is your website. You are l so you could be a whole thing from your browser and then go to the box on then paste it in. We're gonna make sure you have is the right protocol. So it gives you two options Http and https. So you're gonna figure out what your website is? You can double click into it. I'll just show you if I refresh that. Typically it shows you a result like this Now in the browser, you can actually see if you see a padlock. It means your hate T T P s and the website is secure. You are still not sure you can double click into it and I'll expand the whole thing, which you can see. The S is indeed there. So it for me I will click Haiti TPS. You could see the error message is still there that it's simply because I have included Haiti. TPS on the four slash is in the box here so well, late to do is just delete them as well. Just make sure I don't believe the l from a level finish There you see their messages now going clever Move that there's a forward slash at the end of your rope. However, that is not an issue. So you can leave that they if it's there so in my case, I will leave it there for ease the next we need to do now select the relevant industry category. So this is a caterpillar which is very similar to what your website is about. So as my site is about Florinda, things do it in the home. I will click home and garden. However, if your website is about accounting for example, you were then also click finance. I'll click home and got him. The next thing asked me for is a report in time zone. So this is the time zone off the website. So the air I'm actually targeting so as my website love to talk Teen Richmond, which is in the United States. I'm going to change the United Kingdom to say United States and they're gonna kick the correct time zone. So for me it would be New York or C. Richman is what entire it in on. It's on the east Coast near New York. Why don't you do that? You want to click, creates and then click two boxes of one up here. Just say you stepped in data processing terms on set this one down here. Do you read freely just to make sure you are happy to accept. However, if you don't set, you can actually create account. Anyway, Click. I accept. Once you've done that, that will now create you an account and give you a unique track in I. D. So this is a unique track and I d cause he's 15537 double 501 It begins of a u A. And you could see is actually also hear a you a 51 free. So essentially what you need to do now is at this code into the head section off your society ceases to the head so it doesn't matter which way you do it. I'm going to show the easiest way, which is used in the global side attack, which is all of this. So we're gonna do is head to your site on go to the dashboard. You want to scroll down to plug ins, hover over, plug in and then click. Add new. I'm gonna add a plug into our science called insert headers on forces. So once you type it in Hey, don't you deflect entire. It will refresh your results for you. So this is a plug in. We need insert headers and footers. It's by a WP beginner. You can see it's got 900,000 acts of installations, so let's click in store now and then click Activate, which means this problem is now live on our site. So what when I do is add the code into the plant the plug ins head section. So to get to that, you scroll down to settings. Hover over that and you'll see it right here. Insert head is emphasis. So click that and that will bring up head of section on the filter section. So as a construction is tell us we need to add it to the head section off the site. We simply select the whole thing on. Do you make sure you have or the code where there is two parts to it? Just make sure you have the whole thing right there. Click command, see or control CH one windows. Go back to their plug in on, then paste it in there and click save. Once you've done that, that is exactly how you add the two analytics. Your website and that is the end of the video 11. How To Set Up Google Search Console: you definitely have a Google search quantum account set up for your website. If you're not sure what search concert with is essentially a platform that Google provides you with on allowing you to seat sons Information about your website, such as how the website indexing in Google how you can optimize of his ability of your website. And if you do have an issue of your website do we will notify you free of Google Search Clinton account So it's very important to do. Set up one to set up an account head of to Google and search for Search Consul You want to click the top result, wait for the page to load and then click Start now under the column that says domain, you want input your domain name So let's do that now and then click Continue now What we need to do is to prove to Google we actually owned this domain. So to do this we need to sign into a domain name provider and create a TXT record with the below string. So it domain name provider is essentially the company bought the domain name from so I actually domain name for my name cheap. So we head over to name cheap right now. Once you logged into name cheap, you need to find a domain. If you have multiple domains, that is. So I found level finished already. One she founded domain. You need to click advance, Dennis, wait for the patient load. Once the page load, you need to click this bottom right here at a new record. We want to go for txt record. As per the instructions for this column right here for the host will put in a act on for the value who will copy that value that Google provides us with which is this part right here. So let's click copy, go over to here and then paste for the last column, which is t t l. Just leave it at automatic. And then lastly, make sure you click Save which for us is going to be the tic Barton. Once I've saved, we have now added a string to our DNS settings on. We have proved to give away actually owned this domain. However, it can take up to 24 hours, but it's information to propagate for Google to be aware of this so If you go back to Google and click, verify straight away, it will not verify. Unless you're very, very lucky. You'll have to wait up to 24 hours of my advice is to come back the next day. After 24 hours, click verify on. Once you've done that, you would verify ownership of this domain. I've just come back a day later. Now I'm gonna click, verify and you'll see. Just like that. The property is now verified and you can go to the property in your search console on their start to play with it. 12. Keyword Research - What You're Going To Learn: Keyword research. In this section we're going to cover what is a keyword and understanding the intent behind the keyword. When I go through how to determine the keyword difficulty for a keyword is very, very beneficial to know. As you can imagine, different keywords have at different levels of difficulty. A keyword that is extremely difficult will take a lot longer for you to get on page 14, then a cue that isn't that difficult. So understanding the keyword difficulty, we helped you tons and will save you a lot of time. We're going to look at how to see what keywords your website already a pays for in Google, again, a novel useful tactic to know as sometimes you might already be on page two or page three for a keyword you didn't even know about. However, once you know about that keyword, you can then optimize your site a little bit better and boost your search positions. We're going to look at how to find the best keywords for your business. We're going to cover how to see what keywords are competition our targets in. Again, another little handy trick. You can see all the keywords, the people you're competing with, it's Augustine. You could simply compile them all into a spreadsheet and simply chop it at once, which are relevant for your business. You want to look at how to organize and compile all of your keywords. So it's very easy for you to action when it comes to doing on-page SEO later on in the course. 13. What Is A Keyword And Understanding The Intent Behind it: What is the keyword? Keyword is simply a search phrase. Anything you searched for in Google is going to be a keyword. So this is imagined. I go to Google right now and I type in a best chocolate ice cream, the keyword would be best chocolate ice cream. It's important to note that the keyword is the overall search phrase and not the individual words. To be successful in local SEO, you simply need to figure out what your potential customers would search for in Google to find a service you offer. So let's just imagine your business based in Richmond, Virginia. And the main service you offer is carpet installation. People in Richmond, Virginia who are looking to get there copying stored, they would most likely go over to Google and type in carpet installation Richmond, Virginia. So that would be a keyword you'd want to target for your business. This is actually the website we're going to be used in. The whole training course is called level of finish. It's one of my websites. One of the main service that we offer is flowing contracting services in Richmond, Virginia. So as a result, the key what I wanted to be Tommy saying would be flowing contracts are Richmond, Virginia. It's also important to know and understand the keyword intent. So keyword and tenant, which is sometimes often referred to as search intent, is literally the ultimate goal of the person using a search engine. So if I have to go over to Google and type in carpet fitter Richmond, because of the keyword in ten is classic view. I am looking to get my carpet fitted enrichment as I typed in carpet fitter Richmond. However, if I typed in how to fit carpet yourself, the intent behind the keyword is not to then find someone sends us figure out how to fit the carpet myself. As a result, the result and I should see for both searches should be totally different. The top search cop, if it's at Richmond, that should return websites. We're talking about carpet fitting services and helped me with my solution, IU my search, get my carpet fits it. And the other keyword, how to fit the carpet that should return results about guys talk about how to install the carpet is an easy, is it hard, maybe tools you need? So understanding the difference between keyword and Senate will help you and take you a long way in your local SEO campaign. 14. Brainstorming your SILS: when it comes to keyword research, One of the first places you want to start is bring storming your current sales so still stands for service in a location. So essentially in this process of what I want to do is figure out all of the services I offer and what locations I offer them in. So before level finish, I would start with services. So I go to my services type from the drop down menu and it was simply list on all the services I offer. So I recommend you do the same for your business. So for little finish, I have hardwood. I have carpet. I have Lemina tile and I have vinyl. However, actual service isn't just hard. Would it be hard Wood floor installation At level finish is a florin installation company, so I'm simply list down my services. So number one would be hard wood floor installation number two would be carpet installation number free would be Lamela insulation or maybe even laminate floor installation. You would do this for all of the services you are far. Once you list down all the services, you want to move on to the locations, so level finish only targets one city which is rich in Virginia. So I only have one location. However, if you target multiple locations, you would have location one location 234 So on and so on. So, once you confirmed all of your services and all of your locations, you want to combine them to make your keywords. So, for example, if I combined the service one on location one, which is my only location, I would get hard wood floor installation rich in Virginia. If I did it for service to, I would get carpet installation work in Virginia so you'd have rinse and repeat is for all of your services and all of the locations, and this will give you your main assails. 15. How To Determine Keyword Difficulty: So now that you confirmed your service and your location, it's time to determine how difficult it is to get to page one for your keyword. So to do this, we need to analyze the websites already on page one and see what we're up against. So you can use this free Google Chrome extension called Mars Bar. So to find it, just simply Google Mars Bar Google Chrome Extension are like so and it should be the first result in Google. So this is a Google chrome extension which essentially pull with tons of metrics in from odds. Not sure what, Moses, are you seeing the website more? That is the CEO Web. So actually, all for a lot of Seo services, however, they do actually have some free s totals. One of them is actually the Mars Bar. So to use the chrome extension, you will need to have an account with more, which again is free to Don't worry about it. Just sign up for account with Mars, download the plug in and then get active on your bugle Crume. So once you got there active, what you do, you go to Google and type in one of your keywords. So in this example, we will use carpet installation, Richmond, Virginia. Or which is the service we offer. And I'll see the location is rich in Virginia, which is a city. If we scroll down, you'll see we just got to standard listings. However, if we go back to the top and then click the model icon, which will be this, click it so it turns blue. Once it turns blue, it means it's active. So what this does it will over late information on the organic? Listen, so you won't do anything for the ads were only analyzer organic, which is obviously what we're gonna be up against with the S. E. O. So you can see is poured in to metrics. One is p A and one is D a so d a stand sort. The main authority and ph dance will page of foresee. So essentially that page authority is how our foreign tive and how powerful this certain pages. The main authority is how powerful the overall domain ISS. As you can imagine, yacht dot com It's a massive website, so the main authority is really high in 19 free just to say as well. Both these numbers are out of 100 in case you couldn't sell from the bars already. So the higher the number, the harder is to beat these guys out as there are very informative site. So typically, when we do keyword difficulty analysis, we like to go for websites at below 30. So if we see any Web sites on page one that below 30 it's a very good sign to after. Hey, we can also get on Page One because firstly, isn't that height of reach a tour for any of these metrics? So you can see for Angie's list, they've got page 40 41 on the main 40 85. So again quite high. So position one and 22 big authority of websites, however, imposition free. You got this website down here called Jesse's Carpet. They only have a page of authority of 20 free and even better at the main affirmative. 14. So what this means is this page is more authoritative than the overall domain. So this is probably one of most powerful pages on the site, which is actually the home page. So do bear that in mind. So imposition free. You've got a very weak side, which is a great sign for me. It means we can beat these guys out very, very easily. You can see a position for when you've got page 40. 27 on 21. So again, very low numbers both below 30 which is pretty good. You could see what Home Advisor next page Authority 38. The main authority. Very, very powerful. However, you know, just because you see a big 81 do not get intimidated, as you just saw already. Got these two small websites above it. We've lowered the main rating actually above them. So again, native optimize of site. Really? Well, if you keep on scrolling down, you see, you've got a page of authority 10 on the main A 40 13. If you look close, you got to see it. Actually asked her level finish. So what? Already on page one for this keyword on later on, Frank, Of course. I'll show you exactly how you got to pay you one so quick. I don't see how you can replicate the same results for your business to. So what I'm trying to say to you here and trying to show you is that long as you see low numbers 27 30 a. Any number below 30. It's a good indication that you could also be on page one. If you see numbers like 41 50 60 80 big numbers just bear in mind. You can also get to page One. It will just take a lot longer and it will quite a lot more. Resource is as a sites on page one have tons of authority on tons of power. So if you want to get quick results, go for numbers under 30. If you don't see any 30 again, I would avoid hopeful. That makes sense anyway. But any questions, you put them in the group and I'll get back to you on them. 16. Keyword Difficulty Pro Tip: right. So now you know what a que it is. It's time to determine how difficult it is to bring compared one for a keyword. So this whole process is called Katie, which stands for keyword difficulty. So, as you can imagine that you want to target a keyword which not that many businesses are targeting, because why? It means you have less competition, which means you can get to page one on a lot more quicker. So with local aecio, certainly the key words are two components. It's the service on the location. So if you're a flooring, contracts are that is the first part, the location to be the area toilet in. So, for my instance, it would be, Richman said, a cure to be flooring contractor Richmond. As you can see, I've got the whole state or Virginia up here in front of me, and you could see Richmond is a city with in Virginia. So as a result, I'm only competing with flooring contractors in Richmond. You know, these flooring contractor down here have nothing to do with me as I'm only tongues in Richmond. So answers I'm not compete with them. If I then said I want to talk about the whole of Virginia, which mean Mikey would be flooring contractor Virginia. That now means I'm up against every single flooring contractor in the whole of Virginia so that there's more people going for the keywords. It's a lot more difficult, and as a result it takes a lot more longer to rank on page one. So do bear this in mind when you pick your location and you want a target. I always advise my clients and campaigns that when we start talking in one city and even better, you've actually zoom in. And she just calling it asserts in town in that city. So, for example, it could be bellwood, which means the killer would be flooring contractor Bill would. So do bear that in mind as a location you talk. It does have a massive impact in regards to how long it takes to see results. So I'm gonna show you to live examples of what I mean right now. So the key wood flooring contractor, Richmond, Virginia, You can see when you search that giggle, you get one ad at the talk and then you have the map pack below that which is pretty good. And then you've got the organic Listen. So this is what a typical results will look like if he did the same thing for the state flooring contractor, Virginia. So the much larger area you can see straightaway, we've got 12 free. You got free out at the top of the page. We just showed you already. It's a lot more tough to go for this keyword below that, as you have. Ah, no map as it goes straight into the organic listings. So Google is not actually pulling any businesses based in Virginia, as it's such a big area where with the Richman search, you can see it is poured businesses enrichments. That gives you a much better chance as well. So always start off with a city and even better, a town within that city, so that is the first part. The second part is once you confirm your keywords. So let's just say, although I do flooring contract on with my site, you can see and love of service I or fire is actually called the insulation, which is a service as part flooring contractors. So you can see if I go to the site. Go to services. You've got carpet right here. So I don't want people who want a carpet installed to kill me and get in touch with my business. So the key would be carpet installation again in the same area of Richmond, Virginia. 17. How To Find Out What Keywords Your Website Currently Ranks For: When it comes to keyword research, does multiple strategies you can utilize to find additional keywords for your business. One of the best places to start is to figure out what key words your website already a peaceful in the first 10 pages of Google, the beauty of this, if he's a key, was at Google already deemed relevant to your business. So all we need to do is compile the list of these keywords, further optimize your site and a little bit better to include these keywords. And you can expect to see massive jumps up in Google. We've had clients where from page to page one, just by optimizing the site a little bit better for keywords. I didn't even know they appeared for in the first place. To do this, you need access to the software called SEM rush. If you're not sure what SEM rush is, it's an SEO tool which is super powerful and provide you with tons of information that you can action upon to further increase the visibility of your website. There are a few other options when it comes to SEO tools such as Majestic, which is used for check-in backlinks. However, majestic has no feature for keyword research, meaning that if you use that tool, you'd have to get another tool to carry out the keyword research element. Whereas we have SEMrush, it has all of the features built-in. So instead of having five different tools to carry out five different task, you can literally just use one tool to do everything you need to do when it comes to SEO. Seo is quite complex. The more information and data you have, the better decisions you'll be able to make, thus increasing the likelihood of you succeed him. Simply put, in this day and age, it's no longer viable to carry out an effective SEO campaign without using any tools. Reason being is because you won't have any data to base your decisions on. A lack of data equals poor decision-making, which you want to avoid at all costs when it comes to carry in our SEO, SEM rush is a paid tool and the prices start from just under $100 per month, which I appreciate is a lot of money, especially if you're new to SEO. However, fair not as I'd been in touch with SEMrush and I'm delighted to announce that I've managed to secure a free 14 day trial exclusively for students of my courses, which is you. So to take advantage of these free 14 day trial, all you need to do is head over to the first video of my class titled cools overview. Go ahead and click this icon right here where it says view or notes. This is going to open a link like so. And once you give this link a click, it's going to open this page where you can sign up and get access to SEMrush for 14 days for completely free. And just to confirm, 14 days is more than enough time to action upon everything which we're about to learn in this course. So you shouldn't have any issues there whatsoever. Alright, so once you have access to SEMrush, what you wanna do is put in your domain name, so level finished.com for example, and then click Search. And what we'll do is we'll give you a domain overview of your whole website. How many backlinks, what keywords you're paying for if you're running any page search traffic. However, if boys are looking at information, what you wanna do is make sure that the right database selected. So as you know, level finishes talking to in Richmond, which is in the United States. So what I'm gonna do is go to database and change United Kingdom. Q United States, if I was taught was in Canada, I would oversee click Canada. So pick the right database for your website. Once you've selected all the information should reload and updates. If you scroll down right here, you'll see top organic keywords. So these are all the keywords my site currently a pays for in Google. First 10 pages. So in a left-hand side we have the keywords. So capa installation Richmond, we have the position and this is the position we are in Google. So I'm currently in position 21. There's ten results per page on Google. It's uncanny at the top of page 3 for this keyword, the next column is volume. So this is the amount of times these keyword gets searched for in Google every single month. So you just information we can optimize our site for these keywords based on the keywords that gets searched for the most. So for example, this keyword down here, the only gets searched for a scientist is 20 times that maybe it's not that valuable. However, I would still recommend optimized for every single keyword to make sure you get the biggest ROI out of your campaign. If you click View report down here, this will let out there remain in Key West you can see all 19 keywords and really see if there's any room for improvement on your website. So do bear in mind if your website is brand new. For example, you made it yesterday or last week, you won't see that much information in SEMrush is pretty good for science that at least I would say one month or two months old, that we have some information data coming through. If a site is I'll say all of them one or two months and it's got information coming through at all. It's just a clear signal that your site isn't optimized for any keywords. It's all. Say if we scroll down, you can see this is the amount of Qi was picked up from my site. So you can see over time, more and more keywords again picks up that I simply because I'm building more links and I'm optimizing over time. If we scroll down, we can see all 19 keywords. So this is the key, what I showed you earlier, carpet installation in position 21 and you get search for 480 times. So if you keep on scrolling down to see what key with away with aware of sorry. It's keyword here, wood floor installation. I'm not sure what would flow that is similar to. If you click this arrow, it will show you what page is relevant for that keyword. Okay, so it's a hardwood page. So you can see on my website, I had this page talking about hardwood floor and installation. So again, the key, what I'm targeting is Hollywood fluorine. As I fought this was the main keyword. However, from doing this process, I've just found out a different keyword variation is going to be wood floor. So what I can do now, I can optimize this page. Let's talk about wood fluorine as well because at the moment is all about hardware. Once I optimize this site a little bit better for the keyword wood floor, I can split my position to go from 47 to maybe 27 or 17, whatever. It would definitely go the right direction and improve as a prey to be more optimized for these keywords. So the whole idea is you kinda go through all the keywords, see what's here, see what pages appear on your website, and then you can optimize it a little bit better for those keywords. 18. How To Find Additional Keywords For Your Business Using SEMRush: Another way which you can use SEMrush to find additional keywords is to plug-in your service and location into the top bar. So if we go back to our website and see what services we offer, we oversee a floor and contracts and services enrichment. So that could be potentially one keyword. Or we go to our service dropdown menu up here and see the different types of fluorines we install. So we can do hard word copy, Lambda, Tau and vinyls. Let's just go with copy it as an example. So this is the first bar, the keywords. So it'd be the service carpet installation and it should be the second part of the area or Richmond, Virginia. So let's just copy the whole thing into SEMrush now. So once we type this into SEMrush is going to return us some information about the keyword related keywords and given us some new ideas of keywords we didn't initially think of. So you can see it's pulling information. Again, just do make sure you got the right database selected here. It's what the volume is. What about the CPC stands for cost-per-click. So this is the price we would pay a producer run an ad for every time someone clicked, I add $14 is quite a lot of money. Yeah, this is why we need to learn SEOs mentioned we don't have to pay for ads because $14 is a lot of money indeed. So anyway, if you scroll down to the phrase match keywords, unrelated keywords, this is where the juicy parties. So as you can see, we've got the main keyword here, Kaaba installation, Richmond, Virginia. They may have a different phrase of that keyword. We've got Richmond, Virginia carpet installation, so kind of back to front. Then we've got cheap copy it, which is not what I did initially think of. We've got Best Carpet, we've got carpet installation and repair. And then we have a 122 belated different keywords. So we've got copper insulation, Richmond, so that's without the VLAN the Virginia. We've got carpet replacement and we've got carpet company. So again, tons of ideas I didn't initially think of. So what we wanna do is export both of these now, so let's explore the phrase match first. Go Excel format. That's also export the related keywords as so. And let's go back to our master file now. So this is the master file early work on that, the agency. So essentially it's a very simple template. We have the MFA tab, which includes all of the keywords. And then we have a tab for each service. So as you go through the masters have you one of them rename the services to what actually going to be. So this might be carpet, this might be hard word is, might be laminar for example. But to start off with, we just call it service 1, 2, 3, 4, and 5 if you haven't have a five services. So ten intos or just clone is five times you have ten. If you have only to their non-food, delete the ones you do not need. So let's open the ones we just downloaded now. So it'd be these two right here. So let's go for this one copy installation. I believe this is going to be the phrase phrase bonds. Yep, is indeed. So we want to take the first two columns for the phrase keyword and the volume is 0. We need the keyword and the volume. Let's copy them and then go back to our template. Don't worry about trying to screenshot this as I will be uploading this into the project and resources section for you. Paste that in there. Just like that. We don't need that anymore. Then it's go for the young one, which is I believe the phrase related ones. So again, just be careful because sometimes they added different column for the phrase relates it. So just delete that related column there. We don't need that, we only need the keyword and the volume. So let's copy all of these like so, and then go back to our monster template and then paste that below. So what we've done now is we've copied all the keywords over to our template. Now I need to sift through them and kind of why call bucket them together? So all the keywords to do with carpet should be together to be fair as we typed in carpet into semi, much as I'm showing you right here, the majority of the keywords should be about carpet. We have to remember obviously a lot of related keywords. So keywords that are not about carpet, bomb, they are about installation, enrichment, imaging or so. Just bear that in mind. So it's a good way to get all of the keywords. So the easy thing to do is add a filter off. So you go up to data and the goldfields up as so you would click the hour and we're gonna go to contain. So I went to see all of the keywords that contain the word carpet. And just like that is tilted out all the rest of the keyword. So I know all of these keywords are related to copy it. So what I'm gonna do, I'm gonna rename the first service tab. I'm going to call that copy as our, as our copy service. And I want to copy all of these keywords onto that carpet tab. Like so I went back to the master file and now I want to find keywords to do with another service we offer surge, go back to my site, and what services do we have? We have hardware. So again, I'll go back to my sheet and I'll type in. I would put it could be wood laminate, that can be a different search coming up. So just like, just like that, I've got these keywords for CONOPS and what would flow, which again, if I typed in heartwood, I would have missed that also tries to be a little bit generic. Again, these are all my keywords for hardware. So now we'll rename this tab and coolies hardwood and paste it in. Try to paste it in. Like so. And then the next service, and let's close this. I keep sliding their own way. Let's get rid of that. Don't need that. The next service is going to be laminar. So again, just look for laminar. There might not always be keywords in here. You have to remember lambda. So at the moment is none phenomena, which is absolutely fine. I'm going to explain why that's fine in a minute. And then you've got tile and vinyl tile. So you can see you've got quite a few keywords for tile. So let's get these onto a tile tab. We should be service free now, this O key, keywords to do with tiles. Some reason either not copying across there we go, get there in the end. And then the last one was Vinyl. Vinyl of just one provider. Okay. So let's get this final one across as well. Rename that to vital. Try that again. There you go. That's what we've done now, is we've filtered through the whole master file and we put the keywords on the right tab. Let's get rid of that clear the filters that will bring us back to where it was initially. So essentially now when it comes to optimizing our copy page, it should be very, very easy. We can go on my carpet tab and we can see all of the keywords which are related to carpet. So just bear in mind, this is what we call the master because they're copied across. It's going to be some keywords in here which we don't actually need. So you are going to need to filter through these a little bit more and just make sure you remove all the ones you don't need. So for example, you could have one like this copy house. I mean, it's not really related to what we do. We install carpets. We don't do carpet house. I'm not sure what that is. So again, just delete them. We've got Evans carpet, which is obviously a brown. We don't want that in there. Evans coffee outlet again, 10 an ala house car bits. I can stay in their gesture, copy it, which is one we actually earlier. This is actually another business enrichments, so we don't want that someone's actually inject as carpet. They obviously want to go and get his carpets website not level finish. So let's just get our website out the way. We'd go, Jim, staff copy. So again, we don't want that. So again, you get the idea. You want to go through the list and clean it up. The same for all of them. Now, do bear in mind when we use on SEMrush, all I did was plug in a carpet installation. You can actually remove your location and get more keywords. So currently we have 16 and a 122. If I was to remove Richmond, Virginia and just type in carpet installation, so much is now going to find loads of key with which relate to copy installation across the world. So that's going to be in the UK, the Canada, the United States, in New York, LA Vegas, every single area. And it won't just be Richmond, Virginia. So as you can see, I've now got 17 thousand results and I've got 2000 results. So they had a lot of information to sift through. So the reason I show you this last it because if you plug in your keyword and location and you're struggling for ideas, you can just take things a little bit broader. But what you wanna do anyway, for the first thing is you want to type, type in your keyword and your service, all of your services. So I've just done the car pick one. I would then go and do hardwood. So again, the keyword for me would be hardwood floor insulation, breccia, Virginia. So I'll copy that and go over to SEMrush and r, Plugging the keyword as so. And search that. Wait for innovation to lows but no data there, which is fine. So you can see for a search like this, a lot of SA node data, which means this keyword isn't as popular as the carpet installation key with however, I've still got six keywords I can use here. So this is a good example, carpet installation. I've got hardwood installer, hardwood floor installer. So again, different variations of the word installation. Tons of good ideas and new suggestions, which is really good. So I will then download this Excel and as an owner as a whole to do with carpet. So to do hardwood, sorry, do the opposite. We will go on the hardwood tab. So very, very simple. So again, what I need is the hardwood and volume. And then I'll go back to my spreadsheet, goes to the right tab hardwood, and then paste them in as so. So now I've got these keywords included as well. Some reasons actually only two on that spreadsheet. Not too sure what actually happened. If that does happen in this instance, we can just copy them from here. It's not the end of the world. Well, like I said, in this case scenario, we're missing data. So again, this would be a good example of a minivan, the location and taking things a bit broader. There we go. I've now got over 5000 different ideas how to install hardwood, hardwood floor installation. So again, this wouldn't go on natural hardwood floor. This should be an idea for a blog post, however, you want to download this and then export it. So do that for all of your services. Once you've done that, you'll have a massive master file template with loads of keywords, tons of ideas, and then you start optimizing the site. So that is how you use SEMrush to find loads of keyword ideas. It's a really powerful tool. I highly recommend you guys do this for all of your keywords and compile a massive, massive masterless. Sometime you have keywords in the master file which color up to 7 thousand keywords, which is quite a lot. And again, I'm in 7 thousand keywords where all of them are relevant. So do take your time on SEO is all about keywords. Your base, your whole campaign on keywords. If you don't take your time with this, you're going to base your whole campaign on a weak foundation. So please do get this right. Thank you. 19. How To Find All The Keywords Your Competitors Rank For: one of my favorite methods to find keywords. It's the reverse engineer. The competition. What's essentially means is looking at the websites that already on page one, looking at all of the key words already talked to him. The reason why this works so well is because the sites on page one they've already done the hard work of General the kid with research Finding the best keyword so we simply need to do is probably websites into our clever little ECM rush tool on Look at all the keywords and time of Tim and simply chirping the ones that are suitable for our business. So this is how you do it? You go to Google, you wanna talk in one of the key would just targeting so example for me to be copied. Installation Richmond, Virginia. Scroll down and you want to find a local business. So position one. I've got Yelp. I would ignore that. I've got Angeles. So again, I'm gonna ignore that because no, a local business keep on scrolling down. I will custom floors potential. This could be a good example issues right now or if you do Jeter's carpet or even I could scroll down further and go for not level finish, because that's actually us but essentially need to find a local business. So in this and I'm gonna go with Jeter's carpet dot com, so you want simply right, click and then click copy link address. Go over to seven. Rush on problem that their domain into the search bar and then click search. Wait for the pace to loan. It should actually remove the Haiti t p part of the U. R L So you'll see when I copied it. It's got http ps air when you paste into semi, should actually remove that few automatically. If it doesn't, then just remove it yourself. Because if you clued that there, you and I should get any information to the first introduced makes you have the right database selected. So again, United States what I need. Now it is waging a deluded that lets you scroll down and see loads information about this domain because he have any bad things they have. I could see the traffic trend on again. Most important, I wanna look at it the top organic keywords. So this tells me that this website Jeter's carpet dot com actually appears for 860 different keywords in Google. So again it let's click view for report like we did last time and these were list out all of the key words. This site is ranking for in Google just like that, so you can see the keywords going up over time and time and time, which is good. It shows a positive correlation at the site of different in the right thing. Google is trying to show this site for more more keywords. So if you see a site going downhill, I'd probably avoid this and maybe go for back on page one or even two page two. It doesn't matter. Long as you're analyzing a site that is above you, you're going in the right direction. Scroll down. Now you can see all of these keywords. It's quite lofty words to manually review here, so best thing to do is to scroll to the top and then click export, and that's download a C S V phone. Let's give that even so this is what it looks like. It's closed out so you can see it's a bit better, so the first we want to do is get the columns we don't need. So we don't need column B, which is a position. So this is a position. They are in Google. We don't actually need that creepy physician. We don't need that, Eva. We do. You want to search volume? We don't want Cuba difficulty, so get rid of that. We don't want the CPC to get rid of that. We do want the girl. I want to get rid of all the RECs. We don't need these ones. So once you got that, let's tidy up, especially a little bit. So to make things a little bit easier to see the reason we want to keep the oriole it so we know what you are really is appearing for that keyword. So as you probably see already, sometimes you see the home page appearing and sometimes you see the flooring shop appear. So it's good to know what your old people deemed to be relevant for the search. Turn this way, we know when we built our campaign, we can optimize certainly Orioles or certain keywords. For example, if I want to target coffee and flooring, I'll need a Florin Pedro in front of the best way to do it, but it's just showing you how they've done it. This name boat virtually is filter fruit with keywords is gonna be over 800 keywords. It was in the spreadsheet. Just double check. They have 860. So, yeah, we don't waste our time going for one of these. So to save you, time simply took the column like so then go to data on Go to Filter. And that's added the lower right here. Once arrow comes through, give it a click and we want to choose that contains the word Let's go for any services go for carpet first, Just like so that we now thought out all the key was that did not contain carpet. So you might think I get these keywords of great So let's just copy it one of these to our master file pulls. We don't want to do that straight away. You have to remember these key words are key whether this website appears for so the company is called Jettas carpets. As a result, they've got a lot of key words coming free, which contains the word Jeter. Also we don't wanna have these keywords in our results because if someone taps, inject gestures, carpet that always looking for Jeter's conference website. So the perversions rice will be super low anyway. So let's talk throughout these ones as well, so it does not contain chess is just like so that has removed the bulk of them. There still be a few in there like Jeter's as you'll see from my films. So I just put in a Jetta. But this should remove the bulk of them now. Now left 159 different T where was pretty good. So now you can kind of copy it straight over to your keyword research template. Or, if you want, you can tie up a little bit more. There's still gonna be some keywords in here. They're not relevant for us. So, for example, we've got this keyword right here. Mobile Urs, A major carpet. This is obviously just a type of carpet as we only in store carpet. We don't actually sell carpet. This isn't a good keywords. I guess you go ahead and delete. This will just zoom in a little bit, just in case you continously see this have just a little bit better, but essentially depends how you want it. You can clean up the list here, or you list on your master. But I would advise team now on your master phone call this morning using to work with a reference from one type. So once you have information here, copied the key word on the search for Liam. And just before I do that just to make a note for the oral column. When you see a long your own like this, it's typically a block post or to do a product page. If you don't himself products on your site, you don't, pal. I'm writing those blocks, and you could simply delete these ones were gonna be more than longer when the keywords. So if I show you what I mean, So this is a long one because keyword set a creek carpet again. We don't sell carpet. You can see a lot of these keywords down here. Massive. You RL's on what? The keywords tro carpet tro carpet again. We don't need any of these, so you can see what I mean. So that main key was the one on typically the shorts, the Orioles so Let's get all just get reservation over to our spreadsheet. Now, wait. Some pre sure should be here. Que research template. This is to do with carpet. So I'll go to the carpet tab and our pace for these below here with a monthly search volume so that essentially how you do it for one of them. So what going to do now is obviously, repeat that we've only done carpet. Would you have to remember? We need to check what keywords they appear for. They could actually be time it in hardwood. Who has your experience been stopping? Would on the hardwood? So they stayed hard, would like that which they have indeed about. Quite a few key words here for hardwood. They've got maple tumbleweed hardwood flooring. Pretty interesting once you like someone going byproduct they've got Give it. Sorry. They've got Harvard for Richard. Virginia woman. Pretty already aware of unfinished war, not harbor foreign. That's a pretty good keyword. Hardwood floor repair. They've got seven Harwood, Florin, rustic maple hardwood. So again, just sell to freeze and see what she's relevant. So, for us, I would say we don't need this one. Keep this one could stay, this one could stay unfinished. That's not into distorted of installation. How what we can leave that and maybe go for unfinished border hard wood floor installation . So keep that and go for a longer type keyword. Hollywood Foreign Gunstock Color Gim Sensitive Installation You don't need this one cold front tennis. You could have this one. Their country Hardwood floors. Not sure that is pretty generic. Get rid of that one. Some step maple hardwood flooring again. Not sure what that is. Natural Red Oak hardwood flooring Again, It's not true of installation it it is just more generic floor in search terms. So again, you know there's no harm in keeping them. It just for us to know, I would say from experience is better to put all the keywords on the master father once you're unsure about. If you know it's lower than just from meeting with unsure about it, put it on the sheet. I'll show you why. Let's copy these back to our martyr sheet. The reason we went at it is because we knew comes optimizing your probably page. This is what you gonna first to all of these key words, if you don't live it. You just don't optimize your site for it. But it's better to have the information and not to have it just do the same thing that we don't carpet and down. Part would lets me one tile. So get back to the filters on simply typing tile. It's got quite a few key words for title. Quite a lot indeed, actually. So you could see again. You can add more key. Was the thoughts about more these world we don't you need. So again I would go for this one. Seems pretty good. I'll take out this one that's not needed. There's a tall potentially the three different variations. So some people look for Mosaic Tower installation some again. I can keep his key word here for a bit of reference. Delete this one. We don't. You need this one slate. Our plumes created one. I don't need this one. Talcum enrichment, a good one. Top stores Richmond tile stores again. We'll keep that one again. So I'm looking for a tile store that might be looking to go to the shop. And actually, by the time where we just install him So again, I'm gonna delete it, Which means that should delete this one Richmond Town stores and hope you get the idea of what I'm saying now. So you go through the list, then you propped up the best keywords. So when it comes to your business, you obviously know what keywords the best for you on what you offer a service. Once you finalize them, just copy across to Master spreadsheet. Martha Tyler just said there, so it's fine. So that is the See how you do it. So do bear in mind. We've just done one website. What you wanna do is go back and plug in all of the websites Interview. So all of your keywords into Google. So I'm just about the carpet installation of Richard Virginia that is one of the service. I now want to begin hardwood installation rich in Virginia, for example. And now I wanna find more local business like so again, I'll ignore Yelp. Eternal Home Advisor. Ignore Angie's list. Ignore fun tack. I would go for custom floor floor in R V. A. Typically, I would do about free websites for service. That way, you know, you cover one of the t word that you know that way. You know, nothing is left unturned. So with the carpet installation, obviously just don't want example. But you won't be doing I would say at least free hope. That makes sense. In this way, you will make sure you cover all of the key words. 20. How To Use Google Auto-suggest To Come Up With Keyword Ideas: another method you can utilize to find additional keywords for your website. Is using Google's auto suggest feature so good what has its feature? You've probably seen it before. You go into Google and typed in a word like let's say cake because cake, right? And then Google has suggested similar searching to do with cake. So got cake box cake, recipe cake, Stan cake toppers, cake tins and so on and so on to the that'll think you have searched for in the past so we can actually utilize this suggestion box for our own keywords to find additional cute. It didn't initially think up. So if I go to our website and see one of the pages, so services the hardwood, it's the top eight. I'll just go this one as an example. The keyword is obviously hard wood floor installation. I don't want to copy and paste that Cuban into Google because it will give me no suggestions. I wanted to Did she start typing it word by word so But I've been hard. Would I've got floor in timber plywood, so I want to have a bit more. That's not enough so we can see now we're getting some relevant searches were getting hardwood floorboards, which is a pretty good one. I didn't initially think of that initial stages. And to be fair, it didn't actually come up with any barbecued researchers. So again really found a good keywords. So make a note, this keyword and added to the spreadsheet we continue to tighten out to find additional keywords. They have a florin. I've go near me. I've got underlay was potentially be a good keyword installation of the one we know about. Let's keep on typing. We've got close, which is when we already know about We've got tips. You've got price. We've got a video. So people in the videos about it potentially to make a video for our site and satisfy that user Keep on type in. We could see again. Same ones if I type in Richmond, people in Taipei and I've got best hardwood floor installers. So again, that's another key word. I've got hardwood floor installers again, a different variation off installation. So you want to rinse and repeat this for all of your services. So again, by the carpet installation have been service, even different variation who always talked Whether you want, I'll show you different idea as well. So I attacked in carpet installation service as a different sample. He also scroll down to the bottom of the page and sea searches of late to carpet installation service. This is what Google puts on additional keywords, which it believes are relevant. So again, I've got carpet fitting cost. That's another key word. I've got carpet fitters again. A different variation off installation is fitters different word of what? Carpet fitters near me Carpet fitting cost calculator. So people want to know how much it costs to get the carpet fitted so potentially you have a calculator on your science saying, Hey, for every meter you have in your house is gonna cost you x amount so you could get tons and tons of ideas. So it's all about doing its rinse and repeat for all of your keywords, the key ways you do find that really good to simply go ahead and add into your spreadsheet and including the project s yo campaign 21. How To Use Craigslist To Come Up With Keyword Ideas: another method you can utilize to find key with your business. If Craigslist Craigslist can be a gold mine to find some keywords for local businesses going to show you exactly how severe it is very, very simple. So head over the Craigslist and then pick the city, which is where your business is located in. So for me, I will go to ST. I'll go to Virginia and then I will go to Richmond. Once that's done, you'll see Richmond at the front of craziest Richmond dot craigslist dot all. That just shows me. I'm now searching Richmond for all of these services off a cell for jobs. I always he wants services, which is a new carpet installation, foreign installation. So Ochlik Services, and then I'll simply type in my keywords. So carpet installation, which is right there. There you see ravine seconds. I've got cute idea, professionally installed or appeared carpet and vinyl flooring. So the key, what I could include is professional carpet installation. That's when I didn't actually think of. I'd actually see any of my security research processes so again it shows you why it's very important to cover every aspect of the cured research. Do not leave enemies out. You'll find a ton of keywords, which can help you, especially one. I found it. You've in five seconds. You keep scolding down for more ideas. You've got professional power. Seen that one already got installation of affordable, which is different variation for cheap, so affordable carpet installation could be a different cured idea. So again, it's all about going through a list of find different ideas, so low prices a different word for cheap. So again you can talk in low price. So it's just really, really beneficial. I wouldn't advise skipping the Craigslist. A talk to some people. See this and our creditors can't help me on. What you cannot do is, well, you can branch out. So instead of talking in just Richman, there's no reason why I can't target Norfolk or a different city. For example, just get different ideas because plenty people could be certain of these as well. It just might be, at the time, the searching. There's no ads available. So again, just play around here. You'll find tons of keywords I know from experience, and when we tried this on a different client site, I think it was last year. In August, we find another seven different keywords, and seven might not sound like a lot. But these keywords added up in search, wanted to have a 300 searches a month so deftly do play around. With this, you'll find tons of keywords. 22. The Importance Of Keeping Your Keywords Organised: So now that we've finished completing or the keyword research strategies, I would actually make sure your key would reach a template. Is crystal crystal clean on? What I mean by that is you don't have any key, but it should be on there. So the reason why I say this now, at the end of because sometimes when you do killed research, I know at least with me, I do get quite excited when I see a key with a lot of really acute, Well, that's a good one. Key would get so involved in acute research process. I actually let these bad here was actually slipped through the net and as a result, actually end up on my keyword research template. So this temple is going to be used. When you do, you are on Page Seo. So let's information you have on it, the better you have less information to look at. And of course it makes you have on this spreadsheet would be more relevant, So I will let you just go through all of the tabs. I wouldn't worry about the master file for now, and you're gonna be optimizing a Web site based on the service tab. So for me, because I warned about the carpet page right now I've got this cured right here some ways. Carpet installation. I'm pretty sure that is actually a business. So if I open up Google and just do a quick search for that, you'll see somewheres Club in vinyl is actually a business based in Richmond's. I don't want this keyword on my spreadsheet, as I do not wanna be optimizing my sight for a keyword, which is the name of another business. So again, just go through it. Just double check just inside that. Let's just delete that. Don't do. I just done You want to actually delete their own, Just like so. So just go through all of your tattoo example of hardwood right here. I could just go for it. And about the keywords I've got. Scott's hardwood flooring Wonder stood out straight away again. Scott. The sound of a different business on lead that from spreadsheet just literally make to the Cuban we have on here all relevant to your business. So, like I said, when it comes, optimizing the site should be very straightforward. I could see I've got around them Service. Five tab on here. Just delete that. So let's just point out the sheet. Get things nice, entirely ready to go for the on page Seo. 23. Creating Content For Your Website - What You're Going To Learn: Creating content for your website. In this section, we're going to cover the importance of content in SEO. So I'm going to show you exactly how people read your content and how it uses it when Rankin sites in Google, we're going to cover the two types of content you should have on your website. In fact, two types of conduct that every website should have. I'm going to show you how to come up with new content every single month. How to make your content engaging and avoid being dull and tedious. Because what will happen if you have dough and boring content on your website? People actually land on your website, read it, get bored and actually go back to the search results and find another website. I'm going to show you how to ensure your content conveys trust is it is super important as your content doesn't convey trust. You weren't actually convince the user that you could deliver on what you say. And as a result, they'll just go and find another local business. And lastly, I'm going to show the importance of fresh content and why you should be updating your blog at least once a month. 24. The Importance Of Content + The 2 Types You Should Have On Your Website: The importance of content in SEO. Whenever you're crafting some content for your website, always ask yourself, what value does this content provided to the user? Gig was main goal is to provide useful and relevant results to the user. As a result, Google's algorithm analyzes millions of search results and it returns a website each believes answer to search query the best. For example, if someone searches for carpet fit of Richmond, Google is going to return websites that's talking about compensating services enrichment. Naturally, there'll be quite a few websites talking about this, as is obviously multiple Carpathian communist enrichment. However, if your website is one of the ones that has extremely high content with no spin and areas. Perfect, grandma and your content is formatted correctly. It's more likely towards certain you're sighted user APA high rankings. However, if your content is sub-par, Guo not returning a sighted user, aka low rankings. So you really need high-quality content to stand out. The two types of content you should have on your website. The first type is what we call informational content. So this is content that priority provides information to the user. Some examples are informational content, would be a blog post, such as the industry related updates. You can have FAQs, you can have reviews and testimonials and so on. The other type of content is what we call service related content. This is content talking about the services you provide and the products you sell. Typically the service related content is what makes up your generic service pages on your website. I highly recommend you cover both elements, both informational and both service laser content on your website. I've got I've seen it multiple times in the past where website will have tons of service related pages, knows major content at all, and they literally can't go on to page one, I guess is a case where Google potentially view the site as it's just selling with little value to the user due to the fact there's no informational content on the site. So as a result, Google whenever Brian Asylum page one. However, as soon as we come in and then add some informational content to the side to side, then skyrockets and jumps on page one straight away. So I've seen it so many times is super, super powerful. You know, you want to make sure you have both your service relates to consent and informational content on your site. 25. Service & Locational Based Content: when it comes to producing content for your website, the first version of started producing service related content, so this is content related to a service you offer so typically these type of contents will be informational type of post on your website, so as a result they will come under your block. So, for example, for level finish, it can't go to you. My services. You can see me off. Ah, hardwood carpet laminate tile vinyl. These are all types of Florence we install. However, each service I can produce content around it. So for hardwood flooring, I could have brainstorming common ideas, such as How much is hardwood floor in what are the pros and cons of hardwood floor in when you get pick hardwood flooring over laminate flooring, for example. For carpet, you could have how to clean your carpet. One of the best products to clean your carpet with is carpet good for people allergies. So, as you can see, these are all ideas on continent related around the services I offer. So, for example, if you're a plumber and you have a service such as sink unblocking, that would be your main office. The service page, You could have article talking about how to keep your sink free from blockages. For example. I just educate people really build trust with the user. So once you do that, you actually be surprised, because when you compile a list of all the services you offer at all the content you actually craft around the service, you'll have a massive list and tons of content upload what you done that the second thing you can move onto is what we call locational content. So this is content which is typically crafted around the location you are servicing. So for me, it would be Richmond, Virginia. To get loads of ideas about this, you simply go over to Google and you Google something like things to do in Richmond, Virginia, on what this will do. You actually return a little section like this top things to do in Richmond. You actually click more things to do here and expand to get some more ideas. So a dewberry mind when you end up writing about things to do in Richmond, Virginia, it's not gonna help people buy our products and services. But what it does do it has an S e o benefit in the background. So to rank on page on Google, you need to have what we call a geographical relevance. So geo relevance. Essentially, it's just letting people know you are actually based in that city. So when you end up writing about things like this over example, Virginia Museum of Fine Arts if you keep writing about things to do with in Virginia, it's gonna become apparent to Google after certain time that you are actually based in Virginia. On Other is always gonna be more likely to appear for keywords and things to do in regards to Richmond, such as carpet installation, Richmond, Virginia, for example. So these type of articles, like I said, not gonna attract customers. What we do is gonna push up hiring Google in the back end. I met you. Talk about this in a lot more detail on the on Page Seo section. For now, I just wanna make your where you can't actually write about things like this as well so you can see straightaway. I've got free right there. 69 12 12 ideas. Click the button here and even get more more ideas. However, just do bear in mind. It would be writing about things like now, marks and science and one local to our city. You don't go too far out and you can't confuse giggles where you are actually based. So this is to really good sports, which staff with, So there's gonna be a service related content, and there's gonna be what we call your geo related content so content based on your location on your geographical area. 26. Review Your Competitors: another thing, which you can do to come up with tons of content ideas. It's a look at the website you are competed with. Visit their blocks and then see what they are writing about. This will give you the opportunity to then review that blawg and see if you want, include any of the stuff neighborhood about on your website to. There's very simple process. You want to go to Google and simply Google Simon like floor insulation companies. Virginia, Obviously, for my example for level finish, you'll see how going a bit broader as well I put in Virginia and just not Richmond as these companies that don't need to be local to me. What I want to do is find a similar business that does what I do so installs floors. I want to check out their blog's. So I just Googled that Now let's scroll down and find a local business. Got one here, absolutely floor in R V. A. On appreciate went past one a k and K hardwood thes guys to toe. Once the website loads, you want to find their blog's, and if you see what they're writing about so that she don't have an option for the block up here. It was under the about page, which is a little bit interesting. So let's go on our block and you'll see these are all posts of things they've run about. So is it time to we finish your floors? We've got it. Time to replace your hardwood floors. New hardwood floors will raise home values. So again, talking about how flooring to potentially increase the value of your home. These are all really good block ideas. I can then write about my site. Haven't already covered them to go to page to get some more ideas. It's already got two ideas already various types of woodcocks. That's a pretty good articles. That's 1/3 idea about hardwood, for insulation to spit generic potentially again. I could write about that. I've got so adversity engineered hardwood Florence and have a good idea. So that's four. Now I've got helpful advice from a hardwood floor in. So again, I've got about five ideas already. Just checking out one website, but yet you have a website again. I don't think the have a page for the blogging might be under about again, which is is going to block. It could be a certain trend in this industry to have your blood under your about page. You can see that actually only have one blood, which is a quick overview of hardwood flooring. So again, not potentially six ideas I've got just for checking out competent website. So Dewberry mind. Like I said, I'm just typed in Virginia. There's no reason why I can't go to a different state as well. Like I mentioned, it don't need to be also about wrong. They don't need to be based local to me. I just need to find other local businesses. Check out the blog's and compile a list of love ideas so you can bring its and repeat it as many times as you want looking as many states as many city that you want. And I'm pretty sure after five minutes of doing that, you'll have a massive list of potential blood you can now post on your website. 27. SEMRush - Topic Research: some Russia also has a very good feature called a topic research. What allows you to do? It's a plug in a key work on what it does get returned tons of toppings, which it believes are relevant to what you typed in so toe access it. You just log into some rush. Then you go to topic research here on the left and you simply plug in your keywords so and you can see I've really done that and I plugged in a copy. Ideas is advised to keep your keyword a little bit broad as well. Don't go and type in your full keyword as it won't bring back that many topics. So start brought on their narrow down. So as you can see for copy ideas, I've got this whole topic here called Eco Friendly so that one I can click it and expands a whole box to give you more information so you can see I've got potential idea Already. So 10. Most popular ICO friendly flooring solutions. I've got ICO friendly flooring so potentially I could add a block to my websites talking about ICO friendly Florin and that be obviously under this topic, you see you keep scrolling down and kind of find what suits you. So for example, we've got this one right here. So a family room topic If I give that click, wait for it to load. You can see I've got this article right here. How to choose the best carpet for a living room So potentially people are searching for this every single month. So what I can do is right. And I call back on and truck it on my block posts on my website. We could keep scrolling down to get more and more ideas. Colored carpets are gonna have a copy. Ideas for living rooms, traffic areas of, for example, carpet buying guide. How to choose carpets. These are all ideas with potentially bright about on our website on. Then satisfy our readers on our audience. So, like I've just done this for carpet ideas, I could then rinse, repeat this for lamb in a vine or harbored all the other services we offer. The great thing about this tool is if you like to learn what you prefer to learn, things visually can actually click this part right here, which is the mind map and what it will do. It will convert that into a more visual guide you can look at so you can see for copy ideas . I've got these keywords down here you could see on the right hand side as well. I've got the headlines which are different ideas, to write that as well. So it's a very, very good tour indeed. Do have a play of it and do test different keywords. As like I said, the different key we will bring back different results. 28. Subscribe To Industry Related Blogs: another thing, which you can do to come up with tons of content ideas. It is subscribed to industry related blobs, said abusive. This is what you subscribe for these blog's What will happen is I'll send you an email every week or every month. It all depends on the frequency which you can set up in your account but essentially get emails coming in and will be information containing stuff about your industry so it could be new products. Do you think you should be aware of new legislations affecting the industry on what this does? It gives you the opportunity to then go for these emails and chopra that one doing a feature on your website. So essentially you have a massive imbalance of ideas coming in off stuff you can future on your website on autopilot and it doesn't require to sit down and the finger pay. What should I write about on the good thing? Finding the industry blocked is actually very, very simple, only to do a simple search. For I was I put flooring in because flooring is my entry you want replace floor and with your industry, you operating in so type in top industry blocks. That for me would be Florin. Once you've done that, people then return probably a few articles. So what it's about right here. Top 100 flooring bloggers and Web sites to follow in 2020 about the top 10 UK foreign blocks that I go for this one, this update six days ago and also has a way more than this website just here. So I click into this one and you'll see straightaway its website listed at 100 different blocks I can follow. I should get my email in here and click, continue and subscribe to the newsletter. So what happened himself? Start getting emails from this website I can go down over for Florida or part of my email again. How many when it subscribed to depends on how much Clinton you add to your website. So why don't you do this? You'll be getting ton divided to your inbox. And like I said, you just go for your emails and see what these people are saying and then think about whether it's relevant to show your audience on your website or not. 29. Examples Of Bad Content: when it comes to producing content for your website, you want to make sure you have the focus off the juice in higher quality and unique content . This is especially true if you operate in multiple locations as it can be very tempting to use the same content you use and location one and copy over to location to on. Just swap out the location name I'm gonna show you a website doing is now and explain why you shouldn't be doing this. So this website I found is Essex event tired so they provide photo booth fire as a service . So this is the service right here. This part of the title on Rockford is a location they are targeting. And you could see I've got this introduction text right here. Now the image of five females in front of one of the photo booths. I assume they got its image of one of the phone booth down below at the bottom. If you read the first paragraph, you could see it said photo be Fire has been an essential addition at weddings, parties and celebrations. For many years, I actually found another page on the site of time it In Basildon, which is a different town in the United Kingdom, you can see it's exactly the same sentence. First of the fire has been an essential addition at weddings, parties and celebrations for many years again. Exactly the same content which grow down that the same image here who had the same image down there as well. In fact, if you actually flipped between both tabs, you will see that nothing changes other than the location. I would not recommend you follow A strategy like this is actually against a legal terms conditions, and it comes under the category off duplicate content. You want to take a time when you're crafting Clinton for your locations as this way, you know you're gonna build a strong foundation if you use the same content on every page and that you just swap out the location we're gonna have is a weak foundation, and that is kind of a no go. You definitely avoid that at all costs, as if you have a weak foundation. It makes your work so much harder later on down the line and you'll struggle to see results . Dewberry mind just because you see a website on page one that is doing this, it doesn't necessarily mean it works, and it's fine to do. It just means that Google hasn't actually penalized them as of yet. So do take the time and get high quality and unique content on every location you operate him. 30. What To Avoid When Creating Your Content: one thing I want to be wary of when you're producing content for your website is you want to avoid having a matter of wall of text, the reason being as you'll see from this example below, we have the image on the left, which is just copy and paste, or the sex as a result is a massive wall of text on example of the right. They've actually taken the tech and added head in there and I'm a subhead in. They formatted it had some bullet points. You've got another head in it, but an image, the image at the top so you can see it's so much easier to have you on the I. And as a result, if I was a land of both these websites, I am way much more likely to read the website on the right. If I actually landed on its it was on on the left, what do? I would actually go back to Google and find a different website because there's no way I would sit through here and read all of this, even know to say my information on example right? Just visually, it looks way more intimidating and tedious to read. So it's very important to get this right because actually a metric giggle uses in the algorithm is called Dwell Time. So essentially, the longer the person spends on your website is actually a good indication to Google that what you have in your website is good. So if you have a good 12 time number, why she happens is Google. Put your site higher up in Google. However, if you have a low dwell time to people coming or sigh it on the bouncing straight back to Google and they're not spend a lot of time on that page. What happens? It's a clear signal to go with. Hey, this site isn't actually satisfying the user, which obviously good with our From is all about given use of what they want to see it assigned to Google it. It's not good, so, as a result, will put your site further back on Google. So Page 234 and even further depending how bad dwell Time is. So make sure you put a lot of effort into format in your Clinton correctly, getting the structure done, bullet points, images and just maybe engaging for someone to read 31. How To Ensure Your Content Conveys Trust: How to ensure your content conveys trust. One of the worst things that can happen is you spend tons of time optimizing your website in the background and working really hard to get to page one. And then when you get there, your phone doesn't ring. One of the possible causes for something like this is having a website that conveys it at little to no trust. You really need to sell stuff online and build confidence in your potential customers and convince him as to why they should use u over another company, for example. There's multiple ways which you can do this. There's free which tends to work the best, which are reviews, case studies, and photos of your recent work. These are all things which help build confidence and reassurance in potential customers, is that she proved you're good at what you say you're good at, and that you can actually deliver on your promises as well. Video testimonials also work very well. So if you have any, I highly recommend you get them added to your website. Reviews, for example, should only be added to your homepage and your most visited pages. And he's obviously the pages which are visited the most. So if you scroll down to the level finish homepage, you'll see we've got don't take our word for it. Chihuahua customers have to say, I mean, what interviewees put it in and which should be on a slide and Safina day every three to five seconds. Or maybe you have to slide it shows that way, so yep. You say I've got reviews and a homepage is helps build more social proof. I wouldn't advise been any reviews in your blog post, for example, as I said earlier one in a section of this course, blog posts should provide users with more information content. So get this right and you'll have a solid foundation to build upon. You also want to have the other two elements ticked off as well. So that would be case studies and photos of your recent work. Now, depending on what industry you operate in, you might be able to combine both of these into one form of social proof. So for example, for level finish, a foreign contracts insight, we can actually combine our case study, I'm photos of our recent work together so we could actually go to someone's house, let's say he wants to their copy installed. We could go there, a pitcher or the current sets up and the current copy the copy up and then take another picture, which would be the in-progress picture laid down that new carpet. Get it. Looking nice, and then take a picture of the final end product. Speak to the customer and kinda get an idea of why they wanted this. Cop it well, I don't want a copy over hardwood floor, put it all together in a nice case study, and then use that as promotional material as well. So you could actually use his case studies because they're super, super powerful. You can even go out and get these printed on flyers before and after and impose them around people's address in your local area. Like I said, when you see things visually, it sells itself. So these three things combined are super, super powerful and definitely make sure you include them as part of your website. 32. The Importance Of Fresh Content: The importance of fresh content gig whose job is to serve up the best search results are people who are looking for information. Cpu wants a continent, it says up to be fresh and up-to-date. And that's typically the best type of content, then it actually a fresh content algorithm and we hadn't hits your site. You can take advantage of it. I've tested it multiple times. I'm about to share is what I call the bare minimum. At least once per month, you need to increase the size of your website by one page. You can easily do this by adding a new blog posts your site once a month, for example. And why I added a new blog post to your site once a month, you are clearly demonstrated to Google that you care about your website whilst also satisfying the fresh content algorithm. One of the worst things you can do is create a website and then neglect it. This is actually what most local business owners do. And the main reason why most local businesses job to generate results online is because they may decide which really and truly just add to the portfolio. And other than that, that's really it. So as a result, no potential customers even find the website organically online. It's simply a case of this local business owner meet a potential client and networking event, had an ad business card and insane, check our work online. We want to avoid it lets in our sites and by publishing one piece of content of month, we're going on the right tracks. Covenant with tons of blog ideas you can publish every month is nice and easy. You actually check out the video that I made on just that in this section in the course. You should also consider updating existing content once a month. This is the cholesterol to Google again, that you care about your content and also your competition. Your content will be the most freshness and up-to-date, which makes it a win-win. Just to clarify, when I say Update Existing Content, what I'm referring to is things such as adding a new sentence, removing the sentence, change in a pitcher, adding a video for example, this is more than enough. And as already said, I've tested this multiple times and I haven't seen any additional benefit of adding maybe a whole paragraph or two paragraphs, for example, as long as you're updating the content, you're satisfying the fresh content segment of the algorithm. You are making Google happy. And you're also letting Google know your content is the most freshest and the most up-to-date out there. 33. Google My Business - What You're Going To Learn: Google My Business. So Google My Business is the main bread and butter of local SEO. And this is where the majority of your phone calls will come in from you doing optimizations. The good thing about the Google, My Business is people can actually coup before they even click your website, even visit your website. So it's really important, you know, how to optimize for Google My Business. So in this section we're going to cover is actually what is a GMB lifting? We're gonna go over why every business should have one. I'm going to show you how to determine if your business already has a GMB list and really get to know it. If you do already have a GMB listen, you don't want to go and then create another one as it will just cause more harm than good. I'm gonna show you how to set up a GMB list in for your business from scratch. I'm going to also show you how to optimize your GMB list in. So having a GMB listener isn't optimized. It's really ineffective. And as a result, when it should do any good for your marketing efforts, it won't generate, you know, cool. So knowing how to optimize it is super important. And I'm also going to show you what to do if your business has multiple locations. So if you operate in multiple cities, say city a and city be ideally want to have a GMB listed for each city. So I'll show you exactly how to set that up the correct way. So let's dive into this section. 34. What is a GMB listing?: So first things first, what are the GMB list in GMB, obviously standing for Google, My Business a GMB is a business listing on Google. It allows local customers to find you and information about your company, as you can see from the screenshot below, for a simple search, level finished Richmond, Virginia, goodwill has returned the GMB list of our business. And as you'll see from the GMB listing, coup actually pulls in quite a few bits of information such as our business name, the reviews are address, the algae operate on our phone number. And if you look closely right under our business name, you'll see that the bottom that says website. If a user was to click this button, then you'll be redirected to our website, which is very handy. It's important to note that this isn't always how a GMB listing will look. For example, on a desktop, a gene be listing will take this form. So as you can see from the screenshot, I've searched for a local service and Google has now returned them backpack, which is what we call it this whole section, right. Hey, I'm a witness. We have free GMB is listed. So you have 1, 2, and 3. This one is actually an add, so I'm going to ignore that one. Let's sort of right of each listing, you'll see that even one or two bosons, which would be website and directions. And sometimes you'll see two bosons, which should be a combination of both Website and directions. If your height and your address, some users, maybe you don't have a physical location and you serve its customers in the home. For example, you could be a plumber, then it's likely you wouldn't have your address on show as it's simply no need. We can also see that the listing called American floors doesn't have a website link to the list in or they potentially could just not have websites at all, which is quite interesting. So if your business is related to web design, then this is actually a great way to find potential clients for your services. As obviously this company might not have a website. So now it'd be kinda the same search on a mobile device. The results will look a little different. You'll notice that there are no bosons to get directions that anyone's business or to visit any other websites. These bonds have now been replaced with a cool button, which if pressed, will trigger the cool function on your mobile device. As you can imagine that this helps a ton when it comes to generating more inbound calls, your business is only free spots in the mat pat list in not included in the ad. So as you can imagine, is super-important. Getting the map pack as you can generate a ton of work for your business. Jimmy listens also actually appear in Google Maps to say she went over to Google Maps and did a search for a service like below in the screenshot, you will see if Google has returned GMB listens. Why every business should have a GMB listening? Hopefully it's pretty obvious now for my last few slides as to why should have been for your business. However, to summarize, you get free business listing, search results. You get a free Maps listing. You can acquire a customer reviews on it. You can utilize G and B posts, which is a feature that within the GMB dashboard essentially allows you to share messages directly with customers. And these messages actually appear in the local search results. And lastly, you get free GMB website, which is basically a free simple website for your business. However, as we have our own, it's not really needed. However, it doesn't hurt to set one up as it only takes a few minutes and plus it's free as well. 35. How To Check If Your Business Is Already Listed: one of the easiest way to figure out if your business has a GMB listing is a head over to Google Maps, So let's do that now. So with Google Maps, it gives you the ability to find businesses across the whole world. So if you use a search feature at the top left as I type in your business name if you do you have a gym be listing. You could see your business name and address below. So what's that type in the level finish, you'll see enlisted a level finish and have the address below enrichment in Virginia. If I click this, it should load a gym be listed below it. We should just further proof that I do have a Google my business listing just a word of note as well, attracting a level finish as one word, even if you type in. That's two words. For example, level finish. Your baby should still appear. It should even work if you misspell your business. So if you could level finish like that, for example, you could still see it. Google has pulled back the same result for me. This is because do without government is super super advanced. So if you're typing in different variations of a business and we're still not seeing a business name below, it's a very strong indication they do not have a Google my business listing for your website. 36. How To Set Up A Google My Business Listing: in this video, I'm gonna show you how to set up a G and B listing. So Google my business listing for your website. So, however, before you start this video and start setting up a listing, please do double check if you have a listen already for your business. Because if you do, we're gonna do you have a duplicate listing and cause more harm than good. So please check out my previous video and see you have a list in first. If we don't, then please follow the steps set up one. So simply google Google, my business set up. You wanna flip? That's what was all which should be this one and you want to click at manage now for some reason, do or do not call this sign up or Celtic will manage now. But anyway, you want click manage now they both are the same thing. The bottom There, on there. Now what we do is type in your business name, so I already have a GMB listing set up for level finish vacancy level. Finish already has a Google my business listing. So don't do we want to create another one, but I'm going to spend it a little bit different. So I'm gonna go for level finished like that. And what I'll do actually delete this after the video, because I don't obviously want Teoh difficult list in. So what you talking The biggest name You want to click here, create a business with this name? What's any of your business? Which is wives typed in Now level finishes. Make sure it's all correct and then click next choose academy that fits your business best . So this is what we call the primary category. So it's the main thing your business does. So, for example, for level finish. I know we have different types of for me install, So he got hardwood carpet lemina. However, the main service we do is actually or major. Eventually provide is actually is Florin Services, so I want to type in floor in to see what comes up. So I talked to Florida what floor in store, but flowing contracts are so the best one to me is going to be flooring contractor just exactly how I have it on my home page as well so you can see my home. He's also optimized for this category stop flooring contractor and then click next. Now you have the opportunity to add in more services. So this is what kind of breaking out and go for the actual service they offer. So I got hardwood carpet laminate Thailand vinyl so I would put in extort Florence. Actually an option there. That's fine. You can add a costume service so I can pretend carpet installation are copied acts on me. That again. So I did another service. I'll do hard wood floor installation are gonna put in lemina installation of opinion tile installation on the last one we have is vinyl insulation. So literally all of the services we offer on the website. So he's a call your secondary category, so kind of sub categories of your main one. So I've told Google Hey, I'm flooring contractor. I install floors and neither type of floor I install so simply populate this so suitable for your business and then click next. Now people are actually Do you want customers to visit your location E g a store or on office? So this is all up to you really? For example, with level finish, we installed floor in people's homes. We actually install flooring in people's homes. No one needs to come Teoh. After that, you don't actually sell any harm. But we don't sell carpet. So for me in this instance, when I do, I will click No. However, if you do have a physical location like a short people come to your premises all the time. You will want to click Yes, and then click next and then put in a location on the actual store. This will help people find you. So if you put in, yes, I'll show you what it does. For example, with little finish, you can see my address is on show. This is because I put in actual address for people to visit. However, the company below us rustling young ink you can see they have no addresses that I've actually clicked No for this. And it hit him the address. Some people so leave these people didn't really not one customer visit in the kind of property, the business location. So they're getting it from users. So this is kind of up to you for me. In this instance, I'll just click knows I've done yes, every for the first listing, where do you serve your customers? This is often also again, as on base enrichment in Virginia. And you can see from my first address I'm also gonna put down in my local city, which is gonna be Richmond. Sometimes being Richmond. Make sure the right one. I don't wanna go for these one down here. I want Virginia USA and then click. Next. What? Contact details You want to show to customers. So this is gonna be the details on the listing. So this will be the phone number you see here on the website you have on the listing. So if I just go for this site, for example, better floors, because the about phone number Right here. So this is the phone number on display, and then when you click website, it should actually link to the website. So you want to put the right website in there just to make sure people are going to the right website and not someone else's? So, for this one up in any phone number for now, in fact, I'll just take the one off level finish and change the last digit just for the training purposes. So But that number there. And I'll change that free to one. For example, the website euro. If I just put in level finish change our website and fill it with dashing their just For now, just make sure there's no over website before I do. That is actually everyone website gator. Let's go for level. Like that said, spell it wrong. Hope they shouldn't be able Several website. It's not so okay up. But that down obviously want picking your right details. I'm just doing this for training purposes. I don't wanna click next on Day one click finish. So what does that now you've created listing, However, need to verify to Google. You actually based away you say you are is gonna ask you to enter a 1,000,000 address. So what you do is put in the address of your business. I won't do this now. Already have one for level finish on. What we're gonna do is when you feel in information you were going to send you a postcard in the post issued, right? Winfrey to five working days when that postcard is gonna have a five digit pin or four digit pin on. Actually change it recently on what we're gonna do is log into your account and actually adding that pin and that will verify your account. So if I click in there if I later for example, But I don't have that pin, I'll show you what I will say. It was a verification needed. So right now, my GMB listen will not be on show to anyone until I verify it. Because Google needs to make sure I'm actually based there where I say I am. Because a lot of people have fake addresses and have loved these fake listings. And I just generate phone calls and doesn't really help anyone, so we will make sure you verify it. If I show you up here info, you'll see it says you're idiots. Won't appear on Google auntie verifier business. So what do they see? Verify that is Put it in a dress. Why don't you do that? You won't say a postcard is on the way to you and give you an option up here to say they're fine now and we different very fine. Now you simply to edit in the postcode or the little four digit off five digit code Google sent to you and that is how you self if you get my business listing for your website 37. How To Navigate Around The GMB Dashboard: So before I show you how to optimize the Google, my business dashboard will be a good idea just to show you around it. That would give you a good idea or the overview at how to navigate around the whole dashboard. So this is my Google my business account. Do bear in mind this is the one I just created with obviously the wrong spelling errors have done any VL finish just for example, in the training course, So do bear in mind isn't actually very five. So what that means is a lot of these options will be locked and you can actually edit them until you verify the account. However, as a purpose of the video to give an overview, it doesn't really matter for now. So essentially you have the menu on the left hand side of screen. You've got home post info, insights, reviews, messages and photos, put up services, a website and users and got a few more bits and bobs down here. So essentially a lot of these elements here are included on the main home tab. Do you see? Right now I'm one home. I just click that to refresh and you could see from the home tab. I can actually crane abso I can advertise easily in minutes. I could do that right here, or I can scroll down, Actually created from this section right here. So the home is a general overview of the whole dashboard. So from the hometown, you can also create post. You can actually complete more of your listing. Adding more information. You could see their reviews, you can respond to them and you also download the app for your android or IOS device. And he managed instant alerts on the go. Pretty good. If you want to say hairdresser's salon. So someone books an appointment with you. Respond to that from your phone through that which is pretty good. So if you go into post now, this is essentially where you can create offers or just make people aware of new services you have for your business. You can actually at discount code which people can redeem online as well. So all of that is done in the post section for the information section or info. This is essentially or information about your business. So you have your name up there. You have your main Katori, which you selected. You've got the location. You've got the service area. Which areas you service. You putting your hours there so you can go into that and say you're open on a Sunday who opened 12 and so on. And so one. I'll do that later in the video. How to optimize this? I just want to show you where all the information is. Your phone number is here. You can have an appointment link services, business description that that you open at some photos. You do all the information in the info tab on the inside. It's where you discover insights about your customers. So, essentially, if your customer the mail are there female, how did they find your business? How did they engage in your business? So this is really where it really come to be With optimization. You do a lot of it in the Insights tab for reviews. It's what someone relieves a view on your Google, my business listing. You can see that reviews here and respond to them message in again. Your answer questions customers in a snap. So very, very quick to do the photos where you have photos about your business and showcase what you can do. You actually make a Google my business website as well. We'll show you how to do in the second video products again. It's just a product. You offer all the services about your business again. It's pretty useful if you have a store. If you don't have a store on your S A B a service area business son like me level finish. We got out and still flooring in people's homes, you probably don't need to do products. You really want to focus more on the services, which is what I've done Initially, you could see the one that added and actually come through right now you can add mawarire later date the website that isn't your actual website listed your Google my business website. So you finish you click create in science and create for me right now again, I will show you how to create is probably and how optimize it in the next video. And then you just have the last part, which is users, which is toc just me on the primary nights when I had someone else to manage it like an agency later date that is how you do it so later you see, I'm a crater. Add get costumed emails at a new location. If you have multiple locations, you manage them through here and it would have linked accounts set in the support so on. So that is the overview of the whole Google. My business account highly recommend you get rid of it because you'll be using it a lot. It's kind of bread and butter local aecio or to new GMB, so please makes you know your way around this. 38. The 9 Elements To Optimise On Your GMB Listing: the nine elements to optimize on your G M B listing. There's no anything you want to think about when it comes to performance. Optimization is on your G M B list. Then I'm gonna cover all nine of them in this video. In the next video, I'm going to show you exactly how we optimize each element, step by step in a live walk through. However, it's super important, understand these line elements first and get a better understanding as to why we optimize each element. So the first thing we do you want to make sure information is accurate and up today. This might seem pretty straightforward, but, however would have notices. A lot of people have rushed it up there GMB listing, so as a result, because the Russian they end up making simple and small errors. However, they might seem small, actually, but that should be quite detrimental. So in the past you had a client who rushes up the G M B listing, and as a result, they missed up one that digit on the number or that she got it wrong. Sorry. So what? That means is the whole time that we didn't know about this or the phone calls was actually coming through to the business. That would just go into the voicemail. So Kenya information is super super important. So please do double check or even chip will travel information entered and make sure is it is accurate. The second you wanna check is to make sure you select the relevant category. So the category you determine if you're GMV is essentially the main service your whole business provide. So, like I said, we've level finish we new carpet insulation, tile, installation, hardwood, vinyl and so on and so on. However, the main category isn't laminate as obviously install carpet and tile as well. The main cash be would be a flooring contractor. So it's really important to get this right and the wrong one. You can actually have more of a hindrance on your Rankin's to please you think about what categories out there and do spend a bit of time seeing what cash these are available on picking the one that is most relevant for your business. The first thing is filling in the description, so this is a description off what your business does. I'm pretty sure G m B gives you an option off 750 currents. Is it typically best opinions many characters as possible and make sure you really fill in description. Try and get your keywords in there as well. However, don't just time span a description just put in. I do. This is this is a list of your things. It needs to read a net fee for the use as well. So do take your time on the description. The full thing going to do is make sure you add photos to this health. Put up social proof on show people. What you're capable of doing helps build trust with it and use it as well. The 15 is adding a website URL, as you have seen for Margie Emmy video running its course. One of the Web site I think it was American Floor didn't actually have a website connected to the GMB listening. As a result, I wasn't able that you go over to the website and see the type of work they've done. So definitely do not miss out the website Europa. Do you try and put your own website euro in there if you don't have a website your role than just talking your standard Google my business website which I'll show you how we do later on in this course as well. However, actually put with course, I'm pretty sure you have a website euro. Anyway, the six thing to do is add your business hours. This is very important. As you can see from the JMB. Listened on a mobile device. The Boston actually says call So having the hours you operate, it's super important as well as people, then know what time to call you. And if you do have a shot with people want to visit and then helps him know what time you are open so they can pop in accordingly. The next thing to do is to create a GMB website. So again, this is just a simple straight website you can have for your Jimmy listing Google do provide you with the websites of free. I don't cost you a penny of are not the main caught in local sdo should I say you want to be really working on your main website as it is, However, it doesn't harm to sell for JB website on nine times out of 10 people you're competing, we won't have done it, so you might as well go and do it and go the extra mile. The next thing to do is collect reviews. So again reviews A quite similar to photos they helped build social proof for your website and kind of show people that you are actually capable of doing what you say you are. The last thing we do is at Post, which is what we call a GMP post. So with these, you can be pro Stephen share update of your business on also pushed forward of messages to your client base, which also appears in the vehicle searches. Also, I'm gonna show you all of the elements in the next video now and how you optimize every single one of them. 39. How To Optimise Your GMB Listing: in this video, I'm going to show you how to fully optimize your Google my business listing to ensure optimum visibility in Google. So you might have already noticed. I've looked back into my level finish account now the real one, the one I spoke correctly. I wanna go through all the sections here on the left and show exactly what I've done to fully optimize them. So this staff with info as I was with the main information for your businesses. So you'll see at the top you have level finish, which is just a name off the business on the GMB listing and then below that, you have what we call a Castlebury. So these are the cast region with a selective. When you initially set up the G m B so lightly edit, you'll see the primate category is indeed foreign contracts are. And then I had my additional categories below that, such as Tom contractor carpeting, Stoller, wood floor installation service, and so on. And so on. So on. So, like I said, you can actually add another category at a later date. So if you do find another tragedy which is similar to what you guys do police, do you add it that more categories you have the better tell in Google services where your business does. So, for example, I've got tile contractor. There might be another tile ones are talking tile. I've got tile. Store isn't relevant as we don't sell tiles, we just install them. Maybe Lauren could be another floor in time. No, doesn't seem to be anything. So I think what I've done I've covered the majority of my services. Anyway. However you like I said, if you do you think of any other categories, do you add them in there? Because what we're seeing now the categories is like the main thing you can do for your GMB To get higher telling giggle. Watch as BU in does a massive, massive movements for your listing, for example, we had a client that was an important category. We simply came over to the Google my business list. In we change the prime cast me to the correct category and it jumped up to page one already . So tons of benefits by getting this right so below that you have your address, which you shouldn't be changing, that she should be in there from when you set up your g m b the service error. So this is where you tell in Google about the area you service, So it's good to put in the city you target. So for me it would be Richmond, Virginia. I would've clicked. Apply. Who knows that when I do that, sometimes it will say pending review. So Guled Justice is right there under review. So good was just checking what I put in to make sure or, you know, adds up. For example, fund based in Richmond on I have saying I service safe somewhere in Seattle that would be under review and it probably will get rejected below that you have the open hours, and so for me, I already fought mine in, but simply do it. You just get a little pen icon or pencil weapon to the right and you basically select with days open. If you're only open Monday to Friday and also de select Saturday on Sunday, just he opened Monday to Friday. How have your open all the time to check over them, and then you put in the time. So if you mean 8 30 to 5 p.m. very simple. Once you put in the times, you want a click. Apply special hours is open on different times on different days. Maybe Christmas e ven holidays or any holidays out there. For example, mountain of putting special hours. The phone number is what you put in when you set up the listing. So you shouldn't change that and probably should never touch that Honest of you, that sometimes if you change this list in or the phone number one listing you're listening to be under review and it could get rejected as good will. See, that's a bit dodgy. And why would someone change number of the business just after they created? So do you get that? Sometimes these are making big head. It's like this. This part right here is what we call you are short profile name. So again, just put a simple variation off your business name. Keep it nice and short notes over. Complicate that. This part here is a read our website URL So you put a link to your website as I've done already again. You should do this when you set up your JMB listing. So when you actually get it verified. We should all be filled in automatically. So appointment leading Sosa's where if you have appointments for your business, for example, if you run a hairdressing salon, for example, when you take Brookins, you have been a link for people to book your headdresses sorts over the phone or through the website products for little finish. We don't sell any products. We only offer flooring insulation as a service, so I left it blank. However, if you do have any products, you could feel that in actually down here in a bit more detail, so I'll show that later services are essentially your category. So what I've done here, I've got primate category flooring contractor and below that I put vinyl sheet installation . The reason I put vinyl sheet below Florence is because there wasn't actually a category for violence. I just include the under floor in. However, this is a little good trick we use for what client and I do for myself. When you set your category such a tile contractor, you actually add another service under that. So as I really have contractor up here by the different variation off a keyword, so I've gone for tower installation. Where? If he said installation talk, I would have told contractor just to make sure I cover both keywords on what this does. It helps your relevancy. It helps Google. No, actually, the services your business offers how office didn't variation on what I results in it is much more likely if you are listen to be triggered for different keywords. Variants. So, for example, I've got carpet installer as a catch me below because carpet installation wasn't a main category, So we'll have done its upper installation below it as additional service to do that, You did. You just find your category, for example, floor for finishing service. I had another service for that. I would actually like to call this lemina floor installation and confirm that I make, like, a ploy. And that one out. I didn't below that category. Secrecy. It's done it right here. However, just bearing in mind, I've actually got one for wood floor installation service below were about laminate on hardwood in there, so I don't actually need it. I'm just showing you how to set up. So what I'll do, I'll believe that now, arrow and then click delete? Yes, and then that will remove that. From there, it is very good opportunity to add lots of more keywords that your business is Thomas him. So if you go back to the info tab now and carry on from where he was, which is just under services, you can see you have some highlights and stuff like that, which for me, isn't relevant. This part right here is your business description. So I always recommend you feel this in. So I've got right here. We believe much what you love with. It'll be level, level finish, my sister. That role, initially level finish is a professional. In floor installations, we install hardwood carpet tile, vinyl and now, in the Florence, we service Richmond and work on both domestic and commercial jobs. There you go. Drop a score today and one of our friendly team will be happy to help. So you see, that should give you a limit of 750 currents. Is the more characters you put, the better. However, what I found from testing is you put something here. It's actually better than 99% of business anyway, as emotional don't even do they say we should just create GMB, listen and let it sit which the reason why they never generate that much results. So that is your business descriptions of do feel that inasmuch as you can, you never opening date so you can tell people that you opened and then obviously get photos to your listen as well on the right hand side, we don't know me touch any of this. You should be checked by standard anyway, Google's assistant cause you don't want to close to remove this. I just ignore this and this is more advanced information, which you probably don't need to touch for now. So what you've done that you can go over to your review So it is a brand new Listen, obviously people not believing you review straight away unless you let them know when they do leave your reviews, you're actually respond to them from here. So, for example, we've had these reviews from quite a while ago now 2018 So I just read through them. It says can have showed up on time. I'm very satisfied with our new hardwood floor. So what I've done is I've notice that they're talking about hardwood floor, so that wants to use us for hardwood floor in. So what I've done in my reply, I said, Glad you like the new hardwood floor. So the fact I include the keyword in my review. It's another signal to viewer. Hey, this site must be about hardwood floors so as well when someone typed in a hardwood floor search in Richmond, my site is much more likely to peer up now, as it's very clear, this site is about public floor. So you know it's done it a few more times. Whatever services best damn it for insulation could have asked for what I've done. I replied. I'm included the key word here, so it's very, very relevant. So we want to do is apply to all of your reviews and try and get your cute in here when you can just try and keep it very natural. So, for example, for this one, highly recommend job world done. You haven't mentioned what floor they're actually gone floor. What service? So I'm gonna go and say plan, but once they have example high. Glad you liked your carpet installation because that's just me trying to stuff a cute in there. It's not natural, and Google is aware of that. There's no indication they got a carpet unless you obviously know from the record. So for stuff like that, just keep it Jerrick and just say hi, glad you corrected. That will do. But where you have opportunities at a keyword different do at a keyword. That is how you optimize your reviews for messaging. Again, we get message from the customer Is nothing to optimize really here for photos. What you wanna do. It added many photos As you can have work, you guys have done your business. To do that, you simply just go to the photos tab and you want to click the process icon and then upload any photos you have on your desktop or on your computer. Another little trick as well is when you upload a photo try and give the phone name what it actually is. So if it's a carpet installation job, call it carpet installation drop and then put the address, or at least put the city so Richmond that when you have loaded Google, see that I should upload in a picture to do a carpet installation on is based in this area which is also the location you are targets him products. Like I said, I don't have any products for level finish, so I don't have any. If you do you have any product you could just get started and add some products. This way that will feature in the Google Service services is what we're going through early off. So again you will notice that a lot of this stuff here is repeated below, which is why I always recommend you start info first with one civilian info. You actually feeling a lot of stuff below it? Website now isn't your actual website is what we call it G and B website. So you can see this is what it looks like. I'll show you now for some reason, a few always give the options, create a website for free. However, not many people uses a tool as we have your own website for level finish. First I need to do is pick a theme so it doesn't really matter what Fiemme pick. Try pick one a suit to you feel like the colors that matches the colors on your main website, but to be honest. No one ever really see this. Anyway, as as you can imagine on your gov. Listen, when you click website, you should go to your main website anyway. Won't actually go to this. However, Google gives you the option to fill us in and to create one. So the best thing to do is to create one because I can guarantee 99% of the business of your compete with Do not create a cougar, my business website. So as a result, all you need to do is create one. Optimize it and you already better the night. I'm sending people out there and this is the reason why you're gonna Jarrett results better night. I'm set of people out there as well. So to do a website. Like I said, you seem to wanna pick of theme and then click, edit and start editing the information. So it's very, very simple. So the headline would be level finished if I had another hate here. You'll see a hate update their love hate another hates update. So just put in the name of your business in the headline, The description I would put in your prime me category so flowing contracts are. And then that the location you offer just to make it super relevant to your where you're actually based on what service you offer a summary head up again. I just kind of repeat it. My don't put in the last part of the state in there. I put flooring contractor Richmond. You got get a quote there. And then all this here is what we call to some anybody. So this is the main text right here. So just information about the company. So what? I would dio put some time aside on right, I would save us at least 500 words of content talking about your business, the services it offers on the different types of services. So you can see it dropped from Joe information about the business Now. Got a whole paragraph here talking about hardwood floor. I've got a whole paragraph here talking about vinyl. I've got carpets, I cover every single service we offer. So these things over time, what it done? It just tells Google. Hey, I definitely knew Carver insulation. I definitely am a car contractor. I definitely do. Vinyl Floyd just help the relevancy and relevancy is a massive thing where you want to appear in the Google maps to get it's all filled in again. It's very simple. Once you do that, you want to click Publish up here and then you can view the site and steal the changes you made. I wouldn't recommend buying another domain. If you click MAWR, you can see actually update a site name. You can buy a crossing domain. You don't need to do this if you already have a website. This is just for the Google my business website. And like I said, that's not many people view this in the first place. You probably don't wanna worry about buying a domain. Just keep it simple, as we've done in this video example, that is essentially how you create a Google, my business website and how you optimize it. So a couple other things you probably can do as well is I'm not sure we covered photo section. I probably did. It didn't again. You can actually do that video as well, so you can add a video to your focus section. So maybe a video of you talking about your business to service you are far how you can help . You can do a free 60 tour as well. Would you conflict free 60 and can itchy pretty interior some like this, for example, you can show you with the interior of your office. I've gone for a generic image right here, but essentially, once you've done that is not that much to optimize. And then once you've done all information, you can come back to this every single month on review. What? I like to see insights so much of the inside of the last quarter this information with how the business had performed in the last quarter so I can see actually appeared in. It's going at 1839 different searches is that people who have just found my listen for searching for a category or put up for a services away Super super important to make sure you pick the best category, the product and the service this is our people will find you almost 95% of my searches coming from people finding from a category or or a service. You have to scroll down as well and find out how people found your website So again, if I go to the last quarter, a lot of people are finding me by typing in a carpet installation. Richard, Virginia, I said, That's my biggest keyword. I've got tile installation, which is another one coming through. So when you have until you actually go back to a classical reid and try and optimize it, maybe add a few more categories for Tom. It is any relevant florin near me quite really optimize for that. Let's just people based enrichment type in Florin near me from In Contractor, which is my main category, so I can see if any other ones that are more suitable wood floor installed up. So again, one shares information and you're optimizing. Start get some numbers popping fruit, and then you can optimize your GMB. Listen accordingly. So what data you see in your dashboard once you've done that? Guys like from issue. This is a way more than anyone else is doing out there. You will be in a really good position and you start to appear in the people maps. That's that's Jerry some phone calls and people coming to your website 40. How To Find Out What Categories Your Competitors Have Selected: in this video, I'm going to show you how you can see what categories your competitors have selected from within the G M B dashboard. This is what I like to call on S E o Ninja Hack as it's super advanced, although it's very easy to do is a super powerful method indeed. As you already know, the categories you select will have a massive impact on where you rank in the maps listing . So knowing what your competitors have selected will give you that unfair advantage. Just a word of warning, please. Do you keep this to yourself and do not share it out there as the more people that know about it that more hard, it will be for all of us to rank so that further ado, let's dive into it and I'll show you exactly how you configure it out. So the first we need to do is go over to Google and search for one of the key words you're targeting. So I've done that already. I've typed in flooring contractor Rich in Virginia, and then I now want to take any round in business from the map pack, so I recommend you do this for all businesses, just to see all the categories are all targeting. So I'm gonna go for this one in the middle as an example, Let's give us a click. The page is now loaded, Sommelier for Jones Flooring and tile, which is actually the business in position to. So why don't you have this page loaded? You want a copy of the title and then go over to google dot com forward slash maps and simply paste in the GMB title. And as you can see, it's found the GMB. Listen, I do know it's the right one as it has a rich in Virginia, which is obviously the era I'm targeting. Let's give that a click. This will now bring up a page which looks like this. The next you wanna do before you actually go any further is just note the main category they have selected. So Jones flooring and tile have selected flooring contractor as a main categories. I'm gonna copy this and then come off that and then simply do a right click and then go to view page source. So this only works if you're using Google chrome. So please bear that in mind as well. So let's click view page source and the next thing I want to do is simply do a control f on pace in the category I just saw on the previous page, which for me was flowing Contractor. So as you can see, Google has now highlighted all the times I've mentioned flooring contractor in the back end in the GMB dashboard. So I've got flooring contractor right here, which is highlighted. And if you look after that, we also have some more GMB categories. You've got floor finishing service. We've got wood floor were finishing service right here again. We've got wood and laminate flooring supplier if you look above that So before the category , we've got carpet fitter, which is another category. We've got town contractor. We've got carpet retail shop, we've got tile shop, we've got rug shop, got florin shop, so tons and tons of categories this company has selected so we can use this to advantage and then make sure we haven't included in these categories. We go into R G and B dashboard and add these categories in as well when one thing just a very mind as well sometimes and you type in your main key word and do a control f you might land on something which looks like this. And from this point onwards, you know, you might think, Hey, they don't actually have any other GMB category that just got flooring contractor. And that is it just dewberry mind you want to look at obviously how many times you found that match on the page and just go for it until you find kind of with a big boat where the list is, which would meet with obviously where I showed you just now, which is gonna be here flooring contractor or the way up to here as well and do bear in mind, this only works if your competitors has selected most too poor categories. If they haven't, then you're only going to see one in here anyway. So one thing I want to show you as well if all the people you are competing with or with businesses that I should say have very generic business names such as this one American floors, it's gonna be a little bit hard to to find the listing. So you go to American floors on do a search here, for example, you could see you've got tons of different results here, so quite time consuming to go through all of them just to figure out which is the one you actually competing with. What? You can actually do it? Just take their address. So take the full address. Copy that, and then Pacer into the Google Maps. You are ill and actually a perception down here, which says, at this location, and as you can see at this location, we have one business called American floors so I could get that click on Be super confident that this is actually the listing for the one I saw in the map Back and again, I can further confirm that just by looking at the address here, which is Richmond, Virginia. So hopefully you guys found that useful and give you the unfair advantage you need toe overwrite your competition 41. What To Do If Your Business Has Multiple Locations: If you have two locations for your business, for instance, you operate in two different cities. You're gonna want to add both locations in the same a Google my business account. The reason we want to add it in the same Google. My business account is number one. It's just good practice on number two. It makes it so much more easier to manage both locations, so going to show you exactly how to do that. Now log into your Google my business account, and it's crawled into left hand side and took managed locations. Another way to access it is just to go into business dot google dot com forward slash locations, and I should take you to this page. You'll see that we have one location, which is the one we're working with throughout the course. You want to add another location. You seem to need to click, add location on the right and then click, add a single location and put in the business name. So, for example, let's just pretend mine is called level finish. Let's go for Norfolk, which is another city with in Virginia, So I would go that create business on then I would then go for the whole process, as we did initially when we set up a Google my business account. Once you do that, I would actually do because I only have one location for this business. You actually have to Listings appear here. Why don't you verify that once it's verified, you want to go through the same protest we did in the last video on optimizer? Listen to make sure it's gonna be visible to people in that city. The reason why you wanna have another separate listing for another city is because if someone is based in different city and type in something like carpet installation, your Richmond listen is not going to trigger as Richmond is just for the city of Richmond. So if you do have another location for your business, please do you make sure you added in the same Google my business account. That is the best way to ensure you get the most amount of traffic visitors and calls to your listing 42. Citations - What You're Going To Learn: Citations. In this section we're going to cover what's Here's the citation, the benefits of citations for local SEO. And just as a hint, they are super, super beneficial. Indeed, we're going to look at how to perform a citation audit. This is very, very handy and you definitely to notice as if you have Incorrect citations, there can't actually do more harm than good to your local SEO campaign. So knowing how to do an audit spot these infixes is essential. We're going to look at how to build a citation from scratch. We're also going to cover how to steal your competition citations. So if all of the people you're competing with on page one have, let's say citations on 50 different websites. We're going to look at exactly how to see all the citations and how to build them fewer website too. The idea is if all the websites on page one have a, B, and C to B on page 12, he also need a, B, and C. We're going to look at how to outsource the whole process. So if you don't fancy doing initial cells, maybe you're short on time, you just find the whole process of building citation tedious. I'm going to show you a company who you can outsource the whole process to make it completely hands off. 43. What Is A Citation: What is a citation? The citation is online reference. Your business is name, address and phone number on an external website, which we refer to as a nap, which is a name that address on a phone number. As you'll see from the image below, we have a screenshot from manta dot com, which, if we didn't know it's actually a local business directory. In the screen shot, you will see we have a list in four level finish and in our list. Then we have our business name we have our address on. We have a phone number mentioned. These are all the free elements that make up a citation, which, as discussed, is a name. That address and the phone number, as you should know by now, is what we call the nap. It's good to know we also have that website listed here below. However, that doesn't form part of Citation. It's only the name that address on the phone number. The information on a citation needs to match exactly how it's shown on my GMB listing that is super super important, who want to make sure all our citations are consistent if you have different information such a different address of one of the citations. What happens is that you could end up confusing Google as the way I actually based, which only ends up leading to you struggling to appear for local search terms. In your area, there's two type of citations you can have. The first is what we call a structure of citations. So these are your typical citations, and I have been out in a correct structure on the correct order, which is a name that address on the phone number. The second Zappa citation is that refers to as an unstructured citation, So this should be on the same details, but in a different structure. So as you can see from the text on the right, we had the name first, followed by the phone number and then the address, as it isn't laid out in the correct structure. A citation of this sort will carry less weight. They aren't used to say definitely do have some value. However, they're not as strong as a standard structure citations. As a result, we re won't be making sure we focus on the normal structure citations, as these are the ones that have the most bump for business. The rest of this training is all geared towards securing the exact citations. I've got another example of some citations. Fear of them being incorrect. In the 1st 1 you'll see we have the correct nap. We have the name, which is Casey and that cleaning service. We have the address and then we have the phone number in the citation. On the right, you can see the phone number is completely wrong. It's that have bean, Triple five, Triple five, quadruple five. We have triple five triple to and then contribute free. So this is the wrong phone number. So this is what we refer to as an incorrect citation, this type of citation which ends up confusing Google in this citation. You see what the wrong company name said again, This would confuse Google on in the Life citation. If you see we have the wrong address. So we have Mountain View Lane instead of Triple five South Street. So again, this citation would go against you in your marketing efforts. You want to make sure you are building the correct citations as these are ones which will get you higher up in the map pack section. 44. The Benefits Of Citations + The 3 Categories You Should Be Building: The benefits of citations for local SEO, as discussed in the last video, when it comes to local SEO, citations are super, super important. They help tell Google exactly where you're located. We send him return, increases the chances of Google returning your listing for local searches. Most are local SEO software company state that citations from well-established sites help increase the degree of certainty to search engines have about your businesses coenzyme information, which makes complete sense. Having your address on your website isn't enough. You can't just tell Google your base at location ABC. And that's that you need to convince Google your base That way you say you are. And to the point that they have no doubt. And the best way to achieve this is by building local citations, the free citation categories. There's three main categories of citations you should be building for your business. And before I get into each one, it's wise to I mentioned that all three categories, either a typical structured citations, as discussed in last video, these structured ones are the ones you want to be focusing on. The first catch me on citation is what we call a generic citation. So these would be your standard directory citations on sites such as Yelp.com. The second category is what referred to as a niche relevant citation. So these would be citations on directories that are relevant to your niche and your industry. The last category or citation is what we call GO relevant citations, geo, geographical area. These are citations on directories which are only four specific locations such as CT you are targeting. You want to make sure you build now all three types of citations, as it should only go to 12, you wouldn't have the most effective local campaign. In the video where I'll walk you through how to build a citation, I will show you live examples of each citation category. 45. How To Perform A Citation Audit: In this video, I'm going to show you how to perform a citation audit for your website. So before we even get into it, I want to explain that there's couple of ways you can do this. The first is the manual method where you physically search for water sanitation of you have out there on Google. And a second is you use a tool called right local, which kinda automates the whole process. So before we do any of those two processes, Let's start here of a business. T-cells. Don't worry about trying to screenshot this as I will be uploading this into the project and resources section for you, you simply need to fill it in. So we have your business name, your address, your city, and state, your zip code, phone, and your website. So these details right here and they need to match exactly what it says on your Google My Business listing. So we go back to the Google My Business listing just to make sure. So you've got level finish right here, which I've put down as the business name. Again, it doesn't really matter if I have a capital letter here or not. Again, you should have it exactly as though. So I'm going to change that now. The address is going to be 510 Oliver Hill. Wait, just to make sure I exactly the same. 510 Oliver Hill way. Then I've got Richmond and Virginia. For the second part, I've got Richmond, Virginia here is it code is 23 to 19, just to make sure it's the same two free to 19. Then I have the phone number down here, which is eight O 4393983, which is exactly what I've got right here. The last element is the websites. And just make sure this is actually the website that's linked in your Google, My Business listing to make sure you can just right-click website, Copy link address, go to the spreadsheet, delete that one, and then paste it over. And as you'll see, it's exactly the same one. So this is where you want to be starts in. So if we start with the manual way, we need to do is go over to Google. Google the business name in the location the businesses base. So if I type in level finish, rich in Virginia, this is just telling Google to bring about all the information about level finished enrichment in Virginia. The reason I want to include the dislocation it because if we don't, we just put a little unfinished like so there could be another business out there which are called level of finish. And we might get results which are not accurate. So the best thing to do is always present in the whole business name and location. So if you start scholarly free page 1, you'll see you've got actual website at the top. We've got the About page. We've got the level finish doc business site, which if you remember correctly, it will be the site we made in the GMB section of the course earlier on, which you can see this part right here. If you keep on scrolling down, you'll see we've got a listing on mantle, which is the citation websites. So it's open this you've got one on MapQuest, we've got city FLS right here. So what we're looking at right now, these are all citation, so we don't look at all of them. I'll do one at an example. So let's close these two cars, slowing that down a little bit. Mandy.com, so you can see mandy.com. I've got level finish. I will add the address and phone number, algebra, the website. So what you need to do is make sure there's exactly how it is listed on your Google, My Business listing. So the easy way to do this is to go over to the spreadsheet if we go to citation sources. So in this tab we want to start listing all the citations you've found. So the first website we found is Mensa dot com. The business name on Mensa is left unfinished. I would just copy and paste that in there. Don't worry about it for now. You can solve the formats in after. Let's be fair. You can't just copy here. And we'll keep the formatting makes a little bit easier. The address as listed on Mensa will be all of this part. So let's just be the beginning part. So let's just paste up there for easy, Let's just take this 510 Oliver Hill Way. Go back to the spreadsheet, pacer in their city and state and zip code. So that'll be Richmond, Virginia. They ought to be fed, got up here already. So we'll save that, go back to the spreadsheet and we'll paste that in. So like so phone number will be listed on the website. So again, that will just be this plot. Go back to the spreadsheet and paste that in there. Like so links to you. So what does this link to? If you click Visit website, you'll see actually links to, I'm pretty sure it should be the homepage. You'll automatically be directed to finish. So yeah, this is the RR we get directed to. So we want to do is just make sure we copy that. Add it to the spreadsheet issues. We'll come back to a later date URL of the liability. So this is the URL or the actual citation. So we simply go back to mentor.com. We found that, just refresh that so we get the URL back. Once it's loaded, you want to copy that, go back to the spreadsheet and then paste it in. So what you wanna do is go through all the citations that you find on Google. So I would actually end up listing this one, this one and this community grow for all of the pages, find all the citations. A little trick you can do as well if you're a big business and you have loads of citations, you've done some in the past. You might want to change your search results to show a 100 per page. So at the moment is going to be ten listings on one page. So it's a long pages that go through. You can actually go up here to Settings and then go to Search Settings and their results per page. You can actually bring this up to a 100, just like so. Just bear in mind, it will make you increase a little bit slower. And then click Save. Your preference has been saved, which is fine. Yes, I'm not a robot that verified done. I'm not a robot. There you go. Clearly I'm not a robot. So essentially, this will now give me a 100 results per page. So it saves me open in page 1, 2, 3, 4, 5, you can see that only two pages here. So what we're gonna do is go through all of the lessons that come back for searching for your business list, all of them in that spreadsheet. Once you've done that, you want to detect any issue. So this is simply double-checking information is listed on the citation source against what you have in the business details. So for example, business name is level finish, citation sources, level finish, absolutely fine. The address is 510 all of a hill way. That address and their business details is 510 Oliver Hill way. So that is absolutely fine. City and state is Richmond, Virginia. This is it CO2 free to 19? To double-check is the same. Hey, Rich and Virginia to 32, 19. What is phone number again? Just double check that where the phone number here, the website. Make sure we have the homepage listed level finished.com, which we do indeed. So issues that actually no issues for this, none. This is the live you're listening to want to refer to at a later date. So that is essentially how we do a manual audit of water citations. If you want to find a shortcut way or with weights as expedite this, you can use this tool called local, and we'll just close this and show you this now. So bright local, they give you a free 14 day trial. Two weeks should be more than enough to do a citation only, find out any inconsistencies. Do sign up for a 14 day free trial. You don't need any credit cards. He won't get automatically billed at the end of the 14 days. If you forget to counsel, so sign up. I've already done it. Once you sign up, you get to this page and you simply want to follow it through step-by-step. So first I'm gonna do it. You click single location business as that's what you want. Thanks. Now it's going to locations. You can either pull your Google My Business listing or you can find your bins details I've had from experience, it's best just to find your business details is much easier. So let's go for this one, search for your business. So you put in our business name, so level finish, it's down the right hairless select that uses this location. Now what this will do, this will bring all the information in from your Google. My Business listing hovered. Do just double-check the information is correct. As you can see straight away, the business category is changed. A furniture store, which I'm not sure why. So let's put that back what it actually is, which is a fluorine contractor the same as it is on my Google, My Business listing, just check. They got the same city and town in their phone numbers right here, the state zip code, that website just share everything is okay. Before we click, Let's get tracking. It was all good. Then go ahead and click, lock and load. So what do you do? Now this will put all the information in from our Google, My Business listing, and then we'll populate and Spain, all the information in a dashboard. So he said to me that in you sit here and watch it Barlow, I'll do some magic and phosphate the video before you know it, it will be done. Who are and just like that, it's done. So for the sketch, you can simply skip the last free. You don't need to do it at all. So click skip, skip this, skip this. Great. Now take me to my location dashboard risk of that clip as well. So this will now create a dashboard of all the results. This will take some time to load information as well. So what we need to look at a spot right here, citations. So currently what bright logo was doing? It's searching the web just as we've done it in the manual version. And it's looking for all the citations out there. And it's going to list out any wishing find that incorrect, which are fine, and give us a total count as well. So it's all take a bit of time, just take five minutes. So what I'll do is I'll do a bit more magical in a video. Forward it and I'll be back and we'll be done. Right. And just like that, we're back. So you can see the citation report is now fully completed. It's giving me a score of 40 out of a 100. It's found 31 live citations are the citations is found 31. There's no errors at all, which is really good. We can click View for reports. Give me more information about that. And you see you should list all the citations alone and actually found a 15 in total, sorry. And 14 of them are correct. You can see you scroll down, these are all the ones is found. It's found Foursquare's MapQuest ways one we saw on a brief search earlier, is found brown Burke is found city squares, so on and so on and so on. So we can see straight away. So I'm gonna grab, sorry, you can try freshen up tails now, some reason it hasn't loaded kid that I refresh, you do get a few errors common in every now and then, but don't worry about it. You can just refresh it like this. But essentially you can see it's found all the citations is listed there, the address, the postcode, and a phone number, and they all match up so there's no issues at all. So there's high performer citation audit. What I'll do as well, I will link to bright local in the description below. So you can sign up for your 14 the three-day trial and run a manual automatic citation audit on your website and your GMB list in just adds it up for some reason, Google directory listing was not loaded properly. I had to refresh it. I just refreshed it now and the details had populated with no issues at all. So if you've got any issues, no worries, just give it a refresh and it should be fine. Okay. See you in the next lesson. 46. How To Find Citation Opportunities For Your Business: there's free types of citations you need to know about the first of what we call generic citation. So these are mentioned off your business on generic directories such as Yellow Pages on york dot com, for example, the second type of what we call in each relevant citations. So he's a mentions off your business on niche relevant directories, so we have level finish. We are a florin company, so you're flowing. Contracts are do all types of Florida, so as a result, getting them listed on alliance would count as a niche relevant citation. So if you're a plumber, you want a guard on vine plumbing directories. If you're a builder, when I go out and find construction directories or so on and so on. The third and final type of citation is what we call a geo relevant citation. So geo, as in geographical, whereas in a physical location. So what you wanna do is find directories in your local city. So as level finished is targeting of Richmond in Virginia, will have done is I found a Richmond business directory, so if you are based in New York, you want to find a New York business directory. The way to find out it's going to Google and you simply just type in New York Business Directory actually show you and what people will return is tons of visit directories for New York. So you've got one there, one there, one there and so one. So now you know, different type of citation you actually have for your business. What you don't do is go out and find citation opportunity. So the easiest way to do it, it's you that'll cord bright, local, so bright local is the same tour I showcase earlier on in this citation section of the course. Simply go into bright local and include a citation builder Wait for the Pacer load and then you want to click start campaign down here on the right on Now what this will do, This will show you your existing science ation. So citations you already have your current business. You keep on scrolling down, you'll see you have available new citations. So currently, 77 citations we actually got out on get our business listed on. And if you look closely, you'll see we've got a generic director there. We've got a neat directory. We got another in each director there, so it gives you a mix of both, which is really good. This is a general plus local. So that counts as a geo relevant citations. Well, so it gives you a real good mix off Citation. So 77 is a quiet high number two. The best thing to do is to copy these over to your spreadsheet. So if you go over to the spreadsheet, you can see I put maps the apple dot com but low that we've got a facebook dot com. So again, I've already copied that cross to Citation spreadsheet. Then I'll go for being dot com, go to the spreadsheet on them. Plug in that so I won't do this for all 77 on Bore you. But essentially, what you do is compiled a massive list of orders opportunities and they want you to do is work through them one by one and get your business name and the phone number listed all of these websites so you can build up more citations for your business to do very mind. It's all about your nap, your name, address and phone number. Make sure they are consistent across all your citation opportunities out there. That way you sure you are consistent? And it's good to know as well that as we are covering all three types of citations. So, for example, the Geo relevant. We're making it super clear to Google where we're based, which is Richmond were making it super clear to Google what we do, which is nothing to do with Florida. So this way your has no doubt about what we do on where we are based. So as a result, we are much more likely to appear in the map at when someone types and some to do with Florin in Richmond. This is how you right in the backpack and the super super crucial you makes you cover both elements. Another way you can use it, right? Local to find citations is to go to clients and locations up here and then you wanna go see view dashboard you want to go down to wear says citations wait for the invasion to populate . They want to click view for report at the top. So this is the same scream we viewed when he was doing a citation order earlier on in the course, So as you'll see it will list order citations. You currently have you notice that some Rosa Blank as well? So, for example, we've got local. Just dial if you look to the right, this one, for example. For just though you see there's a plus sign, which is get citation. If you actually click this plus sign what it will do, it will redirect you to a page. What you get you sign up for just dial and I should get a citation. So people in your company names that be level Finnish. For example, put in a city which should be Richmond. You put in your first and last name, even mobile number line number. You click submit on what happened. You will get your website listed on Just Die, which we mentioned, which will count as a citation. So there's two ways you can use a bright local to do this on. Like I said in the previous video is bright local does kind of a 14 day free trial, so if you time it right, you can actually do all of this for free. There's another tool which people tend to use, which is called white spark white spots is a pay tour Cost $1 per month. To be fair, you can get a lot the same results from Brian local. So we typically use bright local. However, I will show you this anyway, so we're gonna do it. However, toe l cf thought white spots dot c a forward slash search. It will take you to this page. You wanted to sign up for a free account with just give you really basic information. But to be fair, to get any real no information like that, she worked with so tangible information you will need a pro account. I don't have a per account as we use bright local. However, I'm gonna show you anyway. So what we'll do is head over to this page, select your country, which for me would be United States into your location, which should be Richmond, Virginia, into your key phrase. So for me it would be Florin as on a flooring contractor. Just keep it generic. Select your final search for a So again, your search phrase is gonna be a variation or your location. And your key phrase. So what floor in Richmond of Richmond Florin. I would just leave it as it is and not adjust that assign. Insert a project. Just a click. No project or skip that is optional If you don't go for the pro accounts but not worth doing anyway and simply fit Search. What we do now is gonna email you a list of citation opportunities that is found to get an email like this. It will say we found 186 potential citation opportunities. Or for me, it's about 186 you might find more or less You wanna click, view your results on what it will do. It will open up a new tab and it will list 186. Citation opportunity. So this will be the ones down here I like. I said, I don't have the free account clinic. She see that show listings, but just do bear in mind. A lot of them will be exactly the same. Actually get from bright local. If you want to see or them again, you need to upgrade to the pro and I mean exactly the same process. You can copy them, go into your spreadsheet, listing down and then go and get your business listed. And that is simply how you get your business listed on load of directories and how you find them on how you understand a different type of directories and citations out there for your business to. 47. How To Reverse Engineer Your Competitors Citations: another powerful method you can utilize to find additional citation for your business. It's a reverse engineer. The competition using Sem rush to the great thing about a typical citation is it normally consists off free components, which is a business name. That address on the phone number, however, was also great about Citation is it will normally contain a link to the website as well. So you can see in this example for level finish is a bottom right here which says visit website. We open that in a new tab you will see this man start listing So this citation were actually linked to level finished dot com So you can see just redirected now to level finished dot com So so much cash as a feature where you can plug in a website on it will show you all the back links that link into that website. So essentially all of the citations that site has so no one is. We could be a little bit clever. We can go over to Google and plug in the keyword we want to be on page 14 just carpet installation bridge in Virginia. We convinced go down to the map pack, which is this section right here. You know that the websites that they're living the bat wings, they have a k a CEO Golden citations they have. So I want to ignore the top one, which is Florin RV A Only because it's an ad. We want to be analyzing the websites that there organically as we know they are there from the CEO efforts and what they're doing behind the scenes. For example, the topside actually analyzing is gonna be some rays, carpet and vinyl to the first I want to do is hover over website and then copy link address . Go back to some rush on pace in the euro at the top. Once that's done and information is loaded, you want to click the number which appears under back links. So for me, in my situation, or in my scenario, even the number is 145. Why don't you take that number? The page will then redirect the whole page dedicated to back links. Now this is listed at, or the back links this sunrise carpet, the main has. So all I need to do is scroll through or the back links on open them in a different tab. So I've got one from I think it was retail floor in stores up retail floor indoors against . I'm going to ignore that you want to try and go for unique ones. So retail floor in stores, zip to business that's a unique one is open that as well. Let's open store info. Let's open this one as well. Official website has opened this one. Do bear in mind that not every link you see here will be a citation. Some could be mentioned on this site in a different website as well, which refer to as a standard link. But anyway, let's open all of these. Now start with this one so you can see this is a retail Florence store dot com, and by the looks of it, it lists out lows of floor insights in Richmond. So I've got one there When I went in Richmond, specify in Thailand cover in what Jim Jeter's. So I didn't control F to find some rights, which you can see as well, so somewhere I listed on this site so that we can now do it actually go out and get our site listed on this directory as well. For example, here's another one. Zip too busy. You can see the whole pages about somewheres and carpet so that we can actually go out and get our company listed here, too. We've got this one with your story info dot net. And if you look closely, what the company name what? The postcode that addressed the phone number and a link to a website which will see how we found them. So essentially, what we're doing now, we're gonna pilot massive list of all of these sites or D citations are competition have we're gonna go out and build them for our site to The reason why this is so powerful is because when you essentially typing a keyword into Google, Google is essentially showing you their hand there, showing you what they like to see on page one. So it's a science in position 12 free or have citation has been website A, B and C. What we need to do is go out and get links from a B and C in two and follow suit. This way, you know you're following a proven strategy. It's such a powerful strategy guides on a highly recommend you always a spot of your strategy on any site you want to build links to. 48. A Recommended Vendor To Outsource The Whole Process To (If you wish): if you're running short on time or would simply like to outsource the whole citation building process, then this is the company I'd recommend. S E O Builder. That's s e o builder dot com one to land on the home page that you're probably going to see something pretty similar to this. But do bear in mind, this page might change ever so slightly over time. So it 12 on the home page. You want to go over to this option citation building packages. And as you can see, we have three main and packages we have small, medium and large on the last one is simply a monthly citation service. So I recommend this company for free main reasons. The first reason is the fact that they offer free different packages. So small, medium and large, whilst is might seem quite obvious, is actually really, really helpful when it comes to local s CEO. As typically, the signs of the city you are targeting determines the amount of citations you require. For example, if you're silent in a massive city such as New York, then you're going to go up against more businesses and as a result, you're going to face more competition, which means you're going to require more citations. We're on the other hand, if you're targeting of really small city, you won't need 135 citations, which is what the large package offers you. You can easily get away with just 35 citations. The second reason why I recommend these guys because they actually produced a free citation . Order it in every single package. We have a free citation order here in this small, we have another one in the medium package and we have another one in the large package. Now, if you watch the video of me performing a citation audit earlier on in this section of the course, he would have noted that it can be a bit time consuming, said the fact that every package comes of a free citation order. It is very helpful. The third and the most important reason why I recommend these guys is because they build free different types of citations. You can see we have a mix of generic niche and geo specific citations onto ranking Google. You need all three types of these citations, so your generic citations would be your listings on yellow on yellow pages. Your niche Relevant citations would be listened on niche relevant websites and your geo specific citations would be citations on directories, which are all relevant to your local area. So the fact that every packages small, medium and the large, all common all free types of citations is a massive funds up from me. 49. Onpage SEO - What We're Going To Cover In This Section: On-page SEO. In this section we're going to cover what is on-page SEO, the three kings and their importance in on-page SEO. And just the hint they are super, super important. These are essentially free elements you can optimize to help improve your visibility in Google. If you get these right, you can see massive, massive jumps up and Google, if you get this wrong, and what will happen is giveaway and I should know what your pages about. Aka it won't show you a website for certain keywords. I'm going to show you how to set up your website structure to run for local landing pages. So as you can imagine, it is right and again is super important. If you get this wrong, you're gonna make your life a lot harder later on down the line, especially when it comes to the next module which is linked built in. So having a clear understanding of how to structure your website is super vital. We're going to look at how to geotag your images for local relevance. So geotagging images, whatever relevance has a massive impact on how likely is for your website to get mentioned in the backpack island. Show you how to do that step by step. We're going to cover what's our internal links and show you exactly how to create them. And let me show you what is schema and how to implement it. Every local business should have Schema on the website. So I'll show you how to implement it on your one. And lastly went to cover what is an XML sitemap, how to create one and submit one to Google for your website. Okay, Let's get into the section. 50. What is Onpage SEO?: What is on-page SEO? So far, we've already done keyword research and we found all the best keywords for our business so we can get the most traffic over to our websites. And also covered how to craft consent. And we've covered the different types of content you need to have on your website. However, the algorithm can't always determine if your content is quality and exactly what your content is about. So what we need to do is structure the content correctly on our websites. So Google's algorithm knows exactly what oocytes are about. This involves making optimizations to your website. In essence, on-page SEO refers to any change you make on your website to improve its visibility. Some examples of on-page SEO optimizations would be updates in the title tag on a page, changing the H1 tag on a page and editing the meta description of the page. These are all actions you may on your website and as a result, are classified as on-page optimizations. Let's use a car as an analogy. When in SEO is like a car, raise. The other websites you are competing with are the other cars. Your on-page SEO is the call itself. So the cause chassis, the wills, and all the other mechanical components are basically your on-page SEO. The off-page SEO would be your engine. This is why it's so important to focus and make sure the basic functions or go vehicle of functioning correctly. As if you only have one wheel, for example, that no matter what engine you have inside that car, it's not going to go anywhere. This is why we focus so hard on doing a perfect on-page SEO. And it's literally the foundation upon which we build upon. 51. The 3 Kings: The three kings, when it comes to optimizing your website, there are certain place holders on your website that are more impactful than others. When you place keywords in them in order, they are your URL, your SEO title tag, and your page title, often referred to as an H1 tag. And then below that you'd have your subheadings such as H2 and H3. And lastly, you'd have your consent. The takfiri, the URL, the SEO title tag, and the Palestine. So these are the real big hitters and essentially the fine with the pages about. Now we know this. We want to optimize our service pages for all three elements. 52. Optimising For The First King - URL: Step 1, optimize the URL. The first king is going to be the URL, as we discussed in the last slide. So what we'll do first is optimized URL. You want to start with our keyword research template for one of our services and then take a look our biggest keywords. So in this example, I decided to go about carpet installation page. And as you can see from the screenshot on the right, our biggest keyword for the corporate related service is carpet installation enriched in Virginia, which are the top key where did 480 searches. As a result, we want to include at least one part of this keyword in the URL. So a good example would be website.com slash Kafka installation. Or we could have website.com forward slash carpet installation and Richmond, Virginia, which is the whole keywords during the first is recommended if your business only targets one location as if you followed everything I've said so far in the training, then already be super creative. Google asked to weigh your base and as the war city you are targeting. However, if you operate in multiple cities, I would opt for the second URL. So you can let people know exactly what CSI this page is targeting. A bad example of URL would be website.com, forward slash Kafka installation, best replacement or repair of Richmond. As you can tell it, we're trying to stop as many keywords as we can in the URL. And as a result, it looks very spammy. We want to avoid looking spammy. Ideally, we want to say a shorter URLs as well. And now a couple of things you want to be aware of as well is do not repeat words in a URL. So for example, if your website is called copic.com, a good URL would be copied.com four slash installation as you have carpet and installation both in your well, now however, a bad URL would be copied.com forward slash carpet installation. So as you can see, we now have copper in the URL twice. You want to avoid having that as when you mentioned the same keyword in there twice, you can very, very easily overall summarize your site and actually tank it as an further back on the pages on Google. So now we know that let's head over to our WordPress website and actually optimize our URL. So I've now navigated into the backend of my WordPress dashboard and I've found my carpet installation service page. If you're not sure how to get to a page like this, we need to do is login to your WordPress site. Click pages on the left-hand side or post depending on how your pages are sets up. Once you click that, you want to go into the search bar at the top right corner and simply plugging the page you're looking for. So mine was copying installation. So I typed in carpet installation and in WordPress return all of my pages which are talking about Kafka installation at least once on there. So give me I've got carpet installation Richmond, Virginia. So using the page I want to edit. So you simply click Edit, want you to edit. It will open a page like this. So once you're on this page when it edit what we call a permalink. So this is actually your URL. So you can see at present is really long. It says carpet installed. I believe that to be Richmond cheap and commercial. I'm not sure what it is at the moment, is very long and it's not optimized. So what I wanna do is optimize that to include my main keywords. So it's optimization, you simply click Edit, Delete was in their present, and I want to plug in my main keyword. So as I go back to my keyword research template, you can see my main keyword is going to be carpet installation Richmond, Virginia. However, as only target one location with his website, which is Richmond, Virginia, are gonna go for the shorter URL, which is going to be carpet installation. Like I said, this There is a plug in the area I am targets in as well as Google already knows, as I made it super, super clear in steps before. So plugging your keyword copper installation and then click Okay. Once you've done that, you want to click update, update these changes. So what I've just done now is I've optimized URL for my carpet installation page. However, I want to go and do the same for all of my services. So I want to go and find the biggest keywords for hard word, lamina, towel and vinyl, and then update all of the URLs to sue. So that is how you optimize your URL. Word of warning. If your service pages has decent rankings and has links pointing to the page, you may want to avoid changing the URL page. We already have some trust and authority in the eyes of Google with its current rankings and the links it has pointing to the page. If you then change the URL of this page in cameras all in a drop of rankings. It's better to just move onto the next few kings to better optimize your website if you insist, and you still want to change URL to include the keywords. And alternative solution would be setting up a free one redirect. A free one redirect is essentially when you read are at one page to another page. Meaning if he didn't have a link to that page, then they would automatically get redirected to the new URL. 53. Optimising For The Second King - SEO Title Tag: Step two Optimizers Seo title tag usto title track is the main head in text you would see in the Google search results. It's usually filled out by Yoast Seo, which is a free WordPress Seo Plug in. I'll show you how to install the plug in. Surely when we jump over to the live, walk through the Hatim El version of your title tank would look like this so it have a brackets title and that you have bracket for stashed title closing bracket, and then your keyword would be within the title tech. Try to get your main key word toward the front of the title tag, as it typically carries more weight on the bigger ranking signal. So as you'll see from my title tag below, I've got a key way toward the front of the title tech. You want to make sure you write naturally and did not just stop. Your key was in there as that will appear. Spur me, which is what we gonna avoid at all cost. Also try to include the single words in there, too. On again, do not repeat words as it's going very quickly. A lead to your over optimization and result in you end up going further back on the pages in Google in regards to limp. This change is pretty often, however, my advice is to keep it under 60 characters in length. Taking all this into consideration, we've made the title track for our page carpet installation. Richard, Virginia, that trusted company level finish. So I've include that I May Ncua's with the front of the title tag. I also have a repeat. Any keywords on have also managed to get the word company in there, which is a different variation off the word companies at you'll see up here on the keyword research screenshot. Let's head over to our WordPress website now. And so is that how you optimize the CEO title? So now we looked into the back end of our word fresh dashboard on. We're gonna optimize the CEO title tax. So to do so, you need to make sure you have the plug in Yoast Seo installed. So just a double check. If you have it, go to your plug ins page scroll to the bottom and see if we have Yoast Seo. If you don't have it, that's not an issue I'll show you how to install it. Right now it's a free program as well, so it won't cost you a penny. So could plug ins. And then you want click add new at the top and then where it says a search. Blufgan, do you wanna plug in Yoast Seo? And this would be the problem you're looking to install. So as I already have my site mindset active. However, if you don't have it installed on your site is going to say something like this in store. Now I want to install. It is going to say activate. You want click activate. Just to make sure the planning is activated on once it's done, you then head over to the page to optimize. So like I said, I've got my new stores, so I'm gonna go over to my pages right now. And now I want to find the page I want to optimize. So we go for the same page a carpet installation page and click search pages missing the page. I wanted it. So when I click edit once the page has a loaded, you want to go all the way down to the bottom like so and you'll see you got this whole section here called U. S CEO. If you don't see the section, just make sure that arrow is actually expanded. It might look like this. However, you just want to click the arrow to drop down. And as you'll see, we've got the title track right there on. We've got some what we call a meta description. So to edit this, you simply want to edit sniff it. And as you have seen the options of plug in our CEO title So he actually tells you when you're going too far to the end in terms of character secrecy, that boy adding up. So that's too many. If you have too many what it means, Google actually cut off your title tag and show what it believes is gonna be relevant. So we don't want to leave it up to Google. We will have put in a tight attack, which we know is the best based on keywords. So, as you can see, I've already put in our title tag right there. I've been carpet installation rich in Virginia, trusted company, and then I just have our brand name at the end which is level finish. I've also actually included a meta description. So this is a text you see below that in the Google search results. So it's good to put in some key words in there as well Isn't actually a ranking signal. It used to be, however, bugle change that a few years ago. However, it's always good to put in your keyword in there as well. So what I like to do for service area businesses. So, for example, carpet installation Richmond. That is a key word. So what I want to do is now call out people who are looking for carpet installation services in Richmond. So all I've done is I put Are you looking for the best carpet installation company and Richard Virginia. Question Mark, look no further up. Our team had been installing carpets over five years. I foot check out and I'm actually put thought about myself. So threes I put thought thought is because someone will read them. Think, check out what they might want to click our website to see what it is to check out. Want to click our website. They're not gonna be on our page. I'm going to be getting sold to as of why she picked off. So it's all about getting the user to click over to your page. So why don't you optimize your title and description, just it closed snippet editor, and then click updates. So now these changes will be pushed forward. Live to our website, and this is how you optimize your CEO title tech. 54. Optimising For The Third King - Page Title: step free optimized the page title. So what is the page title? The page title is what you fill in at the top of your WordPress edit page. So whenever you add a new page, this is the first field that you have to fill in. It typically gets automatically converted into a hate one tag. However, a bad theme will convert it into to hate one tags or even in hate, to take the hate one represents the main topic off your page. When it comes to optimizing your page title, it's kind of the same rules as a CEO title tag. We don't want to make them exactly the same. You basically want to scramble up the words or include some other valuable keywords in it. So it from the screenshot below you can see that I've done just that. I've gone with carpet in store of Richmond, Virginia, domestic and commercial. This means I'm now targeting the word in store, which is a variation off the word installation, which you already have in our CEO title sex. I've also included both single words off domestic and commercial, ensuring we are optimized for both these keywords to so this wife over to our WordPress of site now and show you exactly how we do this in the dashboard. So, as you will see, I'm now back over on my WordPress site on the same page for my carpet installation service . So as you'll see from the little section at the top, I have put in my title tag already, which is carpet in store, rich in Virginia, domestic and commercial. Like I said in the last life, I have both single words in their domestic and commercial, sometimes in both keywords. And I've got installed instead of insulation in which the different variation off that word so mind's eye contact is already optimized. However, if yours is optimized, wanna delete whatever you have at present on, then simply project your new title tag. Once you've done that, you don't want to click update down here just to push updates to the live version off the website. And just like that, I have now optimizing my page title. So now you know how to check the free kings its support. I go over this element that is really good. You notice as well you need to check your freaking so the three Kings are huge. I can't even begin to tell you how much of a big role they played in on Page Seo, making sure they are correct. It's something you do not want to overlook. There's a free Google chrome extension that is able to check all of them for you. With these, the extension is called S E O Metal in one click. So let's head over to one of our Euros now and see exactly how it works. So if we go over to our carpet installation page, you can see I've already installed the plug in that had his option right up here. So we give this a click. You'll see it straight away telling me what my title tank, it's So carpet installation, richer Virginia trusted company. And then we have a level finish at the end, which is perfect. It's 63 characters, so, like I said, you want to keep it under 60. However, you can go up to 65 but sometimes Google will cut it off. So I've been 65. So it's not the end of the world, which is good. If we go to the head and section. Now you'll see I've got my hate one Tech as carpet installed Richmond, Virginia. Domestic and commercial. So this is actually like I said as my page title. And as you can see, the theme has now converted this into a hate one tag, which is perfect on I only have one hates one tag as well, which is good as you only wanna have one page one tag as like I said, it's the main heading off your page. So if you go over to the head inception off your site and you see you have more support h one tags, you will need to remove them. If it is to do with the code, you will have to unfortunate higher developer to get this sorted as you really only wanna have one hate one tech on your website under your hate one time you wanna have your hate to tax So this would be sub categories of your main H one. So the main heading off my pages carbon install Richmond. So subheading off carpet installation is what are the benefits of copy? How to choose the right carpet installation service? Who could install carpet in Richmond Virginia. So these are all things that sub categories of the main hate one. So this is a very clever little problem which makes check in your freaking super super easy and an orgy to go back to the summary as well. We can see our euro again. I've got the key word in their carpet installation. So that is how you check all three kings. Use it in the freak people chrome extension. 55. How To Geotag Images For Local Relevance: in this video, I'm going to show you how to geo attack your images for more local relevance. So as I keep on stressing throughout its course local relevance, it's super super important. You really need to convince Griebel at every opportunity you get. You are based on where you say you are so geo. Tagging your images is a great way to do this. So currently I'm on my carpet installation page and you can see I've gone image here and I have an image down here. So at present, I'm pretty sure this image just as a foul name off carpet installation job too well. It's a little bit detailed and descriptive of what it is. We need to go a little bit further. Just approved to Google, this image was actually taken in a city I say I'm Basin on. It was taken in the city I am targeting. This will help me tons of local relevance and will increase the chances of me a pair for keywords that relate to do with searches in my local area. So it's a geo tagged images. It's very easy to do you meat head over to Geo. I m g r dot com and that it should be clear to start now. The tour used to be free. Unfortunately, it's a pate, or now they're made it $10 a month. You shouldn't need it any longer than a month. To be fair belongs you prepare. We were images in advance. You can simply use a talk for one month on get or information need out of it. So why don't you log into your account and you need to create account to use it will simply upload your photo. So if I start with this photo, let's upload this one So might go over todo Technics clothes. This I've got two tabs. At the moment I will upload my photo, which is carpet installation Job open and, as you will see, is pulled in my image right now. And it says existing geo tags. It's blank. So currently there's no geo tag on this image. So what I want to do is add a geo tag. So essentially a J attack is you telling Google where the photo was taken? So again it all helps of local relevant. So as I'm targeting of ricin Virginia, I'm going to plug in Richmond, Virginia, and as you'll see, it's now poured in that latitude and along the true. So these air coordinates, obviously, on the world of where erection Virginia is, once has populated, you would have simply click right e x f types that will then add your geo tag to the image so you can see photo has now being tagged. Once that's done, you want to click. Download this one out download, obviously, at the foul battling to my desktop and why I simply want to do is go over to my carpet service page and replace that image to include the image. Let's do that right now. Let's go into that. I want to delete this one. I want to add a new image. Click upload a file, and I want to go for this one, which is the latest one, as it has a little bracket around number one, unsure of what we can just go to list. They actually see the date. So this is the later one. So later times. That is definitely what we've just done. You want to click open, and if you want, you can add on all tech to This is the description of the photo. So I will just leave it as carpet installation job too. That will do. I don't go any further, has already gone my geo tag in. So that is more than enough. I'm not like set image and I say changes for me. This is the theme I used. Yours might be a little bit different, but essentially, we're gonna do you just replace that image on your site. So once you've done that, you really want to click update Just to make sure you are changes are now push forward. So you want to do this for all of your images on your site? It will help you a ton when it comes to add in geo relevance. So another thing you might wanna do You wanna go out a little bit further? I typically don't do this as essentially what I follow in the training courses. Typically enough. However, you can also Joe attack all the images and add them to your GMB. Listen as well. So currently on our Jamie list and we have I think four or five different photos I could remember the photo here. Got another photo we have this vote. So however, none of these photos are geo tag. So what you can be if you want to go the extra mile? Is Jerry attacking all these images? We got no demeanour, GMB dashboard and I will definitely give you a boost. However, like I said, you might not even need to do this. So just do do some research first up against website side, doing a lot. There's a lot of ex CEO, and the competition is tough. You may need to do this, but please, you look at doing this before you actually subscribe to that software as like I said it $10 a month and you don't get billed for more months and actually need software four. So that is how you ji attack images. 56. What Are Internal Links & How To Add Them: in this video, I'm going to explain to you exactly what an internal in kids on show you how you conserve some internal links for your website. So, firstly, what is internally on internally is simply a link from one of your pages that links to another one of your pages. The link has to be from one patient number, which are both on your website him. It's the name internal like I discussed earlier on in this course. To get to Page one, you need both geo relevance and neat relevance. By now, you already covered tons of Gerald and strategies you can implement when your site. So it's time to cover the other element, which is neat relevance. So our main service page for the carpet installation service, you could see it says paid. Right now, you probably seen it a few times throughout the course, so we want to try achieve its. The fervor convinced Google this page is indeed related to things to do. We have carpet on precisely carpet installation as as the main topic off the page. The way you can do this is to find Block post on our site, which are talking about carpet related things. I didn't go into these articles on at an internal link from the articles back to this main service page. So let's do that now. So I go over to our blawg. What I want to do is go to our Katarina says Carpet. I actually split up my block post by a category, so it makes it super easy to pick ones that relevant. So I go to the carpet category. I now have all my block post talking about things to do with carpets so you can see I have an article right here is carpet good for people who suffer from asthma and dust allergies. Let's go into this article and you can see it's roughly I would say, about 500 words long. So what I want to do is find a paragraph in this article where can now add an internal link from his high school back to my main carpet installation page, which would be just to confirm will be this page right here, so open in a new tab. Just so it's ready. So what I wanna do is scroll through this article now and just find somebody working at a link. So here's the paragraph where we can add a link. So it says. Another study conducted by the Carpet Institute of Canada in 2008 has supported this idea. In this reports. They conducted its research in a different countries for 19 years and concluded that carpet installation in the room can even cause allergies such as asthma. Nor can they increase the severity off the symptoms. So what I can do you feel up close here. I can actually use the word right here. Carpet installation. You could see this sentence. Actually, mentions are key word, which is awfully carpet installation, so I can actually go into this block personnel, edit the article and add a link back to our main service page, which would be our carpet installation page. So let's do that now. Let's go to edit Post for me, it would be edit post, not edit page. As one ideal site. I keep things that very simple. I have all my block posts at the post on all my standard pages. Such a standard page I built out as a page, so essentially all of my posts on my site will be all of my block post. So now I'm in the edit post section for this article. I simply want to scroll down and find that sentence, which is right here. So when a highlight the text, I want to be a link, which is what we call the ankle Tex said a hyperlink sex. Once I select that, I want to click this button up here, which says, Insert slash edit link, and I simply want a copy in the URL off my main carpet installation service page. Go back to the block post, paste it in, and then click. Apply. Why don't you take apply and you want to scroll down or scroll up? Whether depends out for your article is so where you are in article, you want to scroll up to the Boston that says update on and simply flick updates. This will make sure the change you just added to your link is not what pushed forward through to the live site. So why don't you click update the next one to do it? It's visit the pain just to make sure the link has indeed being added to. Let's do that right now to be scrolled down to that power off. You can see we do indeed have our link here. Carpet installation on you could see the Texas now change color as it's now what we call a link. So if I click this link, you will see or now linked me back to my carpet installation page. So what this is doing is telling Google that this article about whether carpet is good for people who suffer from allergies and dust allergies, and this is now over 11 to the main page of carpet installation as it links to my page on the part that links, says carpet installation. So it's assigned to Google that this page is actually definitely talking about carpet, as it has think from another page linking back to that hope that makes a little bit sense and add a bit of clarity as to why we add internal links. They are super super powerful on, as you can imagine, with their CEO on who start building links to your site and really getting into the link building campaign over time, different pages on your site will just attract links naturally. So, for example, if this page had a link go into it and we didn't link back to our main service page. That kind of wasted opportunity. As you know, it's just one link to this page, and this is this isn't the page that makes us money or Jerry's phone calls. Just a wasted linked, Really? So we're gonna do is add a link on this page, as we just done. So now if someone does link to this page or that link juice, all that power now gets transferred over to our main service page. So now we've come and in each relevant section off interlink him. We also do the same for geo relevant content. So if you remember in the content section, actually also mentioned, you need to have locational based content as well. So locational based content is exactly the same thing as Geo bays conduct just different words. Variation. As you probably realize already in this Seo world, there's certainly different variations that means is that the same thing off a word. So essentially just to refresh your mind, this is what I'm talking about when I say geo relevant content. So I'm going to Google, and I typed in the things to do in Richmond, Virginia. And that giggle has returned. This which are all things that you understand to be relevant with Richmond. So what I want to do is get article written for each one on each one. It all depends How many want to do? He was offered fired, maybe even 10 again. It all depends on the competition from a big area of such a New York by London. You are gonna need more of these because you need more. The relevance just a further convinced a Google. You are based in the city you say you are. So what you wanna do is get article written like this and then added to your website. However, you need to bear in mind. Opposite these pages won't actually generate cells or phone calls for your business. So as a result, you don't want it to be accessible by the menu. So if you go on your side, you should be able to access any of these pages from the menu. You could see home about off our gallery services. Nothing to fight in these pages. So these pages on my site but the hidden so I'm going to show you how to do that now. So if you go to dashboard, I've already got one of these articles uploaded. I'm pretty sure, actually. That what? Loaded. So for me, as it's a page, I want a hired. It needs to be an actual page, so it can't be a post. So if you have a post, I'm pretty sure there's no way to hide it from the site. So just little protest there, Make sure you upload it as an actual page. So I'm going to pages. You'll see. I've got this one right here on cars landing. If I click, view the page and then I'm going to edit just to show you how we edit the page. So essentially, this is just an Carlos landing. So it essentially one of the things that you write about in Richmond. So if I did control, if just to show you wait, that's a load. But control F and it on. You can see right here on cars or just gone. Let's get back and current landings. You can see it's just a site in Richmond. So what I've done I really generic ice core about that. And if you're not sure what's it, right? You can just Google and Carlos landed in. So the site and then type in Wikipedia after we competed will describe it very well. Obviously, you can't just copy and paste with a P detection. You need to reword it. Ham structure yourself so it's unique. That's exactly what I've done. I've typed in every quite know about Carlos landed and then, as you see at the end of article, I've had a link back to our home page. So the reason I've linked back to our home page and not one of our service pages as a home page is obviously our main page, which talks about Richmond, Virginia, is going after our main keyword, which is flooring contractor rich in Virginia. So as a result, I've written up his art school, and in the bottom article, I've added a link, which we click it. We'll go back to level finish. So now if I have morning that articles all going back to my home page, all from things that do again rickshaw, Virginia, over time, this will help increase my gear relevance, and it will help told Google. I am indeed based in Richmond, Virginia. As I talk about all these things to do in a rich in Virginia, so it helps you tons, and it's very, very effective. So do you. Make sure you include it in your seo strategy as well, and just to show you is almost right mentioned there to hide the pages from the menu. If you simply want to go to your appearance and then you go to menus and what it will do it , it will bring up all the options and stuff you have in your menu. So if you see you create a page and it pops up in your menu, we simply need to do is drop down arrow and then click. Remove at Once you've done that, you wanna click save menu, so this will now remove that from the menu and make sure it isn't visible. However, like I said, as it's on your site, Google will still be able to crawl the page, which means find the page on Index it. So you still get the additional benefit without affecting your conversion. So a very small and effective thing you I should be doing 57. An SEO Trick To Help Add Geo Relevancy To Your Website: Here's a little trick to help at GE Relevancy to your website. So, as I explained on earlier in the course and injera 11 seats, your website is super important. You really need to convince Google you are base where you say you are. If you don't, you're gonna struggle to appear for local search terms in your area. So one of the easiest ways or I should say the smartest way to add irrelevancy is that embed a GMB on your website. So this is a super super important, so you can see for level finish. I've embedded a g m b which is the G m b list him right here, A little map section. I've embedded it in the foot up on my website. So the reason why I added in the fritter on my website is because I operate in one city on the first of our site wide. So when you add a g. M B in the 50 you are telling Google your whole site is now about this one city, which for me would be Richmond if you operate in multiple cities, I wouldn't advise adding your G m B to the first on your site. You wanna add it on the relevant city page, So adding your G m B in the foot is very, very simple. I'm going to show you exactly how to do it. Now what you wanna do is head over to google dot com Afford slash maps it like, So I'll show you from scratch once that loads, what you wanna do is plug in your business name, so be 11 finish and you will find your G m B list him once it's loaded motion to go back to the dashboard and make sure that is how it should be. Once that load, you want to click the button share. So again, just do you make sure you have your right business. First, don't go in bed someone else's GMB listing on your site That won't actually help you. So click share and then go to embed a map and then you have different options. So this is just a side of the map that all the same, I typically go for the small one, as I don't want a map to be too big and stand up to much. Once you click small, you want to click a copy. HTML This will now copy or the I frame code. You want to go back to your WordPress site, you want a harbor over appearance and then click widgets. And now, depending on where you want to add to your map so you can see, for example, from my screen show I've got my map on the right hand side off the filter. I have three options in my photo. I've got 12 and free. So for me, I'm gonna add it, Teoh First of free. However, if you want yours on the left hand side added to fits of one if you want in the middle you add it's a fitter too. So I'm gonna go forfeit set free, get the drop down menu. I'm now gonna go and find a textbooks. I'm gonna drag this across into for free once it loads. I want to go to the text. Have it's super important when a text have, as you can't pace it on the visual one to go to Texas on, then pace in all of that clothes. So the title is essentially the text you want to view above the map. So I like to keep it natural, so I like to put in where to find us, and then you want to simply click save once that's saved. You want to go to your site just to see what it looks like. So I go to visit site, wait for the sites that load and then scroll all the way. It's the bottom. You'll see it now, says where to find us. And I've embedded at GNB map here. So this is now telling Google this whole site is to do with Richmond in Virginia, and that is the location where Thompson especially, like I said, our site way. This is a very powerful trick, which you can use to help at your relevance to your website. 58. What Is Schema & How To Easily Add It To Your Website: Schema for local businesses. So what is schema? Local business schema is a type of structured data markup code. You can add your businesses website to make it easier for search engines identify what type of business you are and what you do. So essentially, it's all about adding code to your website to give more information about what you are and what you do. This is super beneficial as more information people has about your website, it means a better understands what you do and the services you provide. Meaning if someone onto Google and carried out a search for a service you offer in your city. As Google has a clear understanding about what you do and the service you provide is more likely given will return your websites of user over a website that has no schema on the side. As you can imagine, it's a major ranking factor for local SEO. So do not skip this part. So like I said, it involves adding CO2 your site. I'm going to show you a process which makes it really, really simple as you don't have to get into any code at all. You can simply just copy and paste that over to your site, literally Control-C, Control-V. So I'll show you how we do that now. So what we have here is a local schema generator. So he didn't think I was gonna make you create your schema from scratch now did you? So this is a local scheme generator to access this page you wanna go to bit.ly fall slash schema generator. And as usual, the URL is case sensitive, so you will need a capital S on schema and a capital G on generates off. So before I get into this, it's important to note that this generates a only works with Gmb, have a visible address. So first things first, you're Jimmy needs to be verified. So hopefully by now as you can possibly and B section in the course, your GMV is already verified. If it's not, go ahead and verify it and then come back to this video. So for this scheme, it's a work. You need to have a visible address. So once you're in the screen, you want to plug in your business name. So my Moby level finish, and then from the drop-down menu you want to select your business. So level finish right here. This will now put in all the details when you're GMB listing, which is great, say there's tons of time. And now for optional information, you need to enter a URL of your social media properties, you campaign and manage want. However, just for the purpose of this video, I'm gonna go one which would be my Twitter profile to my social media information in this box. In the box below will be a short description of your business. So I've already prepared one earlier, so we'll copy that and paste it in the box. Do you make sure from the drop-down menu you have the relevant one selected. So for me, it would be a local business and most likely be the same for you as this course is about local businesses SEO. Second box would be a URL of an image on the website. So it's typically advice, get an image describing something you do. So for example, I am a flooring contractor, so I want to get images, the Bible, hardwood, or a copy such as code to the page. And it should find an image of some copy it so you can go for this one or this one. Let's take this one. So let's go to copy image address. And I'll go back to the schema markup and paste that there. Now paste in the URL of my image. So if I went over to Google and search for that URL, that should then direct with your whole page about image which is perfect URL or the contact page. So just go to the site and then go to the contact page and simply copy that. Go back to the generator and paste it on their contact email for the business. So what I wanna do now is get an email address. I should have won in a photo of the site. So Info level finish, I will paste that their URL of the logo. So this would just simply be a logo of the Soviet same process. If I go back to level finish, right-click my logo, and then click copy image address. This will now bring in image address in a URL, just like so. Currency. If the currency operations, I'll just put in dollars and example 1 and example 2 is essentially at the pricing of services. So if your price is quite cheap, maybe put in salt from 0 and go up to $100. If your installation processes or your services are a lot more expensive, maybe they start a $100 per a 100 and maybe they got to 10000. So you add that. So for me, I'm just gonna leave mine at ten to 1000 for now. I didn't know Wikipedia URL about this niche. So this is just to give Google more information about exactly what your business does. So like I said, and then we'll finish with a flooring contractor. So what I'm gonna do, I'm gonna get wood flooring contractor with PDR, see what comes up. I just want to find something relevant about floor and in Wikipedia. So I've got fluorine here. Fluorine is a general terms. Hero's can include carpet Lambda Tau 1, so perfect. So this describes what we do fluorine. So I'm going to copy this, go back to my schema, generates off paste that in. I'm going to click Submit. What that just done now is crazy. My Y cool, my schema markup code. So the next thing we need to do is add this over to my site. So before I do that, I just want to show you how you would do it if you didn't have a GME were visible address. So like I said, you'd come on the same URL and then you click here. Once you click here, you will land on a page like this. So essentially, you have to put in a same information. However, you have to get your latitude and longitude coordinates of your Jamie listening. So I'll show you how to do that now. So again, you want to make sure you have a local business selected category. So home construction business for me, putting my business name, the URL, same as URL is going to be your social media profile. So. If you have multiple, just click Add same as, you keep adding them as like so. And then we'll put in a logo URL again, I'm just showing you how to do that will be the same thing for here. It'll be the same for the image of your business as well, same for description. And then you have your address as standard soil for the latitude and longitude, what you need to do is go over to Google Maps and simply find your GMB listed. So for me, it would be level finish. Once it comes up and I want to right-click the name that will finish or the marker. And click once here. When you click here you will see a longitude and latitude corners appear below. So that also should be insertion at all. So what we're gonna do is copy those. So this would be the first one. Go back to there and I'm gonna paste it in my latitude. And then I wanna go for the longitude, which would be this part. So again, it would be up here. So make sure you include the minus a if you do have one. So I'll copy that and then I'll paste that in there. Include a map. So this would just be an app listing for your business tomorrow. Just deletes all that. Search for level finish just to make sure it loads, make sure what the right listing. Just click that drop-down menu, okay, so I do need that in as fine. So just copy the whole URL when you're on the original page and then paste that include a map. Obviously, agile business hours as usual. So if we open at 830 and closer 5PM, so just get that added right there. Scroll down and make sure you have your phone selected for the contact type and then present your telephone number life. So, so once you've done that, you can see it will then generate your local schema and you simply want to copy that over to your site. So now you know how to generate schema for businesses that have GMB address on Show and ones that don't have the address on Show on the GMB. It's time to add it to our site. So if I go back to this one, for example, I simply want to copy you and before I add it to my site, I want to test it. So Guigo have a free schema, structured data testing source. Essentially, you need to go over to this URL, which is search dot google.com falls as structured data testing tool. I want you on there. You can put in your code snippet concepts like I'm sorry about that. And you want to paste in all of your code and then click Run tests. So it'll be Googlers pull information about your business so you can see, yep, I'm a local business. This is my URL, this is my business name and our operate always information which is perfect. And you'll see from the top near 0 errors and 0 warnings. So this means is schema is good to go and can be added to my side. So to add it to your site, you need to use the plugin insert headers emphasis. I have actually uses two already earlier on in this section, I think in the first section for my session of your Google Analytics and Google Search Console. So if you're not sure how to get the plug-in installed and what plugin you need. Please do refer back to the video. However, just to show you for ease is going to be this plug-in right here called Insert headers and footers by WP beginner, so WordPress beginner. So to access a plug-in, what you need to do is go to Settings, go to insert headers and footers. And then in the script for the headers, you want to go to the top, go below all the code you have right there. It's important you don't break it up, so do just pay attention to the little scroll icon on the right. Make sure you're right at the bottom. And click Return and paste all of your code in there and simply click Save. And that's it. That is essentially how you add a local business schema to your website. It's really that simple. 59. What Is An XML SiteMap And How To Create One: What is an XML site map and why are they important for ASIO on XML site map is a file that list out all the u R l do you have on your website, including the one you're hiding from your menu, a k a. That geo relevant pieces off content. Having an XML site map makes it super easy for Google to view your website and get a quick and clear understanding of all the pages you have on it. If you don't have a site map, we will have to find the other pages on your site for internal links. As you can expect, that puts more pressure on you, as you now have to ensure your internal linking game is perfect on every page on the site is linked to. Rather than worry about this, we can simply create a site map on that submitted to Google to make them aware. So this is the site map for level finish. So, as you can see, I've got two sections to the site map. I have the post which was centralised out, or the post on my site so these will be all of my block post such a how to clean carpet different types of hardwood boards. For example. If we go back, we can now see excitement for the pages. So this is our generic pages are slightly have the about page. The contacts we have a carbon insulation page are tile, and closely will also have a white pages for a geo 11 piece of content. As like I said, and excitement will list on every single page on your site and not just the pages that visible from the menu. So you can see I've got my post on my page site maps, and they both come under one site map index. Muriel. So this is the main euro for my site map. So it created a site map is very simple. You can do it using Yoast Seo, which is a plug, and I showed you on earlier on in the course. So this is a plug in just to show you again if you have forgotten. Hopefully you haven't Yoast Seo. So they have a section built into the plug in for site maps. So access to plugging you simply need to go Tosto down here on, then go to search appearance So before you create your site map, you want to determine what you want in your site map. So I'm gonna show you what I have in mind. So on the general tab, it's blank. If you go into content types, you could see you have a section all for your post right now. So currently, I'm showing my post in the search of those I've clicked. Yes. I don't want a date to show in a separate preview. So I flicked quiet on up hit show for a Yoast Seo metal box. So this is what I have for my post for pages. I have? Yes. Hide and show again for portfolio. I have no hide and show, so I don't want to show up. What? For you in the search results. I already have a page on my site talking about the images we do, which is our gallery. There's no need to show my portfolio again. So I flicked. Hired for that. However, you can customize this for you. I want to show you a portfolio in search results. Just simply click. Yes. So I say what? I have four slides. So this is my wordpress slider so I don't want my slide show in search of also again. I've clicked. No. So I hope you get the idea of what I'm saying now it's a team members I have like, No, I don't want to be in my index. I knew my site. Map testimonials. I flicked. No, as I already have them on the site. On a page to all of the pages Index, my testimony get index as well. So media is where the most important one unit to pay attention to. You need to make sure yours is set. Yes. If not, what happens is every image of having a site will be on a different girl on there will also be visible in your site map as your image is already gonna be on a page. You want to make sure the page is going to be in a site map and no, an individual euro for the image. So media will be one of the most important thing for me to pay attention to. So essentially want to make sure this is set to yes on. As you'll see, it will redirect attaching your realtor detachment itself. So essentially what this means is each image on your site won't have his own neural. It will simply be an image on a page. And as we know what page is gonna get, Index, and I'm gonna be included in our site map. We don't need to have this to know. So do you Make sure what that is on. Yes. And if you go through the other headings on here, you could see what Casca is. No tags. I have my know and I have show formats I've got enabled on. I've got no here again. It all comes down to preference categories. So these are my projects. If I have, like, a different type of carpet if I'm hardwood, if I upload the whole country to my side as a project, I don't want them shown in a search results. They should just be visible on my site. So the last couple archives I've got mine enabled. Show all the archives I got miners know as adult my offer archive showing in the search results. And if you go toe breadcrumbs, I've got my into disabled. So once you're happy and you're finished picking or the elements you want to appear in a site map need to scroll down to the U. S s euro Plug in and then click General, and then you want to go over to features and then where it says XML site maps. You want to click the question mark and you'll see it gives you a link right here to see the X and excitement for your site. So why don't you then get your excellent excitement? You are ill. You simply want to go over to your search, come solve. So let's copy this. First, go over to your search console. So this is what we set up in the first section of the course. You want to go down to site maps down here on the left, the waiters enter site mural. He simply wanna pacing off site, mature role and then click submit. So now I'm submitting my site map to Google, and as you can see, it's done successfully. Google is gonna cruel my site map and have a look at all of the pages. I have one here. It makes it a lot easier when you have a new page in your science as Duke and just check out your site map and see what's here. Like I said, if no, you have to cross each page individually and they only do that for using pages that have links on them internally. 60. Page Speed & Hosting - What You're Going To Learn: Pagespeed and hosting. In this section we're going to look at the correlation between PageSpeed and rankings. As you probably guessed it, the faster it takes for your page loading Google, the more likely it is to appear higher up in the Google rankings. So I'm gonna go through some days. I'm just giving you examples of why a patient needs to load super-fast giveaway, actually some information on 1010. So we'll go through all the information with you in just a sec. We're going to look at how you can test your website's PageSpeed. So we will know that haben Athos website is super-important her about how do you test the page speed of your website. So I'll show you exactly how you do that and my favorite tool to do so we're also going to look at website hosting and server. So probably two of the most important elements when it comes to gain your site to load fast. For example, you know, if you have a bad host or really slow server and a back-end powering your website, no matter what you do on your website to try and counteract that, it's still going to be a little bit slow and buggy. So I'm going to show you a solution I recommend. One of them was actually made by an SEO himself, which is quite reassuring. And because the guys in SEO, you know, is always going to think about PageSpeed and stuff like that. So, yeah, let's dive into this section now. 61. The Correlation Between Page Speed & Rankings: the correlation between page speed and Rankins. How many times have you said for something called Google Click to result and then had to wait ages with a page to load? I'm pretty sure he just raise your hand. Waiting Ages for a page to load isn't fun. It'll nine to that 10. We'll end up getting really bored and then back to the search results to find another website. Google's You on page speed is exactly the same. People doesn't want slowed websites and paid one as it results in a poor user experience which, if you think about it, makes complete sense if everyone using Google has to constantly wait, ages get information that eventually people end up going elsewhere and using another search engine such a being. For example, if everyone did that, the less people to that money or running Google ads as white Barber when the majority of people are using another search engine, Google needs soon short ever has a great use experience when using their platform as its in the best interests. One of the things that can call the bad user experience is slow websites. As a result, Google has been tackling this for a while now, site speed has been a direct range, in fact, of since 2000 and 10. Google has also confirmed this in a Web masters central block. The general fund is that website should load of in three seconds. If your site takes longer to lower than three seconds, then it can have a negative impact on your rankings. This is why it's super important to ensure you up a farce loading website in the next video . I'll show you how you contest your website speed to figure out your above or below that free second figure. 62. How To Test Your Websites Page Speed: So now you understand the importance or pay speed and that the magic number is free seconds . It's time to figure out how long it takes your website to load. So we can do this very easily using a free online tool called GT Metrics. So simply head over to gt metric dot com and your land on a page that looks similar to this . Once you're on this page, want to simply enter your website into this box at the top and then click Analyze. However, before you do that, I just want to share of you approach it. You actually sign up and create a free account. You can actually change your browser location, so your browser location is basically location. This tour is gonna test your site speed from so level finish it lots of times in the U. S. On. Currently, the browser location is set to Vancouver in Canada, so it won't be a true reflection of how long my sight takes a load. So what I want to do is change that to the right location. So, like I said, if you create an account, actually changes location, so I'm gonna find one in the U. S. Which has got Dallas right here, is gonna check that anymore. Trying our UK, India, Australia, Brazil. Okay, so it's fine. I'm gonna go with Dallas. That is the only one based in the U. S. So once I've done that, I'm not gonna worry about the rest. I'm certainly gonna click. Analyze. So what GT Metrics is gonna do now is gonna go out after 10 browsers that you're gonna be in Dallas in the US and he's gonna visit my site and see how long it takes to load. So let's wait for the information to come for you now. So as you can see, the information is now populated, and it took my sight 1.4 seconds to load. So that is really good as a below three seconds. So we have nothing to worry about. This was actually really good as well as its held you and what you're doing really well on what you can work on. So essentially, when you see a it means hit 100%. So if it was on for enable compression, you quote, I find percent on his recommendation. Nothing to do here. So all my files are compressed, which is really good. They have given me 100% for that. However, if you go to the top, you can see I've got an F grade. I gotta be on a B. So I wouldn't really worry about these because I'm well within three seconds. However, if you're site time with maybe eight or nine seconds, I would differently at the things you can do to improve. However, like I said, for me, it's not really an issue, as my site does load farts. And another pro tip is well with you one of retest it. I'm saying on two times. So try and get free figures for your website. As sometimes information can be a little bit inaccurate. If you test it free time that and then take the average. That will give you a true reflection of how long it takes for your sights alone. So I'm going to retest its now. Just make sure I'm still around about the 1.4 seconds. Might go up to 1.8. I might drop me. Doesn't really matter. Well, they don't see like nine seconds here. For example, in the second test that have nothing to wear. But so again, I've got 2.3 seconds. That is still well under three seconds. Do one more retest just to make sure the last number is still gonna be under three seconds again. The more times you test it, the more reliably information is going to be so. I do recommend you test it at least a free time when it comes to plug in your website so you can see the food results just coming now. And it's 2.2 seconds. So again, that is well, under three seconds are nothing to worry about. A tour, guys. Okay, let's dive into the next section of website hosting and service. 63. Web Hosting And Servers: Web hosting service, when it comes to site speed, your web host and server location, all super, super important. We worked to a client a couple of years ago who was using a pool hosting company. And on average, the site was taken 12 seconds to load, which is insane. No one wants to wait 12 seconds for a site to load. We carried out a comprehensive SEO campaign and managing at the site on page 1 it within 12 mumps. However, as soon as I got there and they start to generate some clicks to the site within a couple of weeks time, Google pushed him back down to page seven. The reason why is because the bounce rate was Froude, the roof bounce rate, meaning the amount of people who click the site and then hit the back button on the browser to go back to the search results. Google must have for the site was pool as people always ended up going back to the search results to find another website. When in reality, uses never even saw the website. They all just go to impatient to wait for the site to load. And as a result, went back to Google to find a novel website. This is why it's super important to make sure you're using the right host and solution of what hard work you've put into. Get to page one will go to waste. As soon as you get there, you'll be pleased to know we relate this information back to the client. They changed the host and the low time went down to 1.9 seconds. And even to this day, they still remain on page one. When it comes to picking a hosting solution for your website, I'm going to show you the free companies I recommend. The first company is called cloud ways, and this is actually the company we use to host all agencies. Clicks, nice. And as you can see from our website, it is super-fast. Blog. The blog load straight away, like an art to cool it. Load straight away. Again, super, super fast. If you do want to see how far off our side c is, just go into Google, search for clicks, lice, and then play around on a site that will give you a good feeling just to show you how false our website actually, and so ways they give you a free SSL certificate as well, which is really good, that will still give you a free migration. So if a currently using a different hosting solution, Conway's but actually move Josiah was a cloudless for you for free and you don't have to do anything. So it's really good option as it makes the whole process for you and it'll be easy off. So the price is thought from $10 per month, and that would be the most basic server to be fair. This is more than enough. This is actually the package. We have four clicks, nice. And like I said, you can see how phosphosites is. Everything loads as super, super far. So, um, for us, that is more than fine. You can obviously upgrade and go from Amazon or Google Cloud server, for example, but they are a little bit more expensive, So it all comes down to your budget. The second hosting company I recommend is one called SiteGround. You might have seen them before. They actually have a solution, just a word for us websites, they do have free options in total to start off the grow big and the girl geek, I actually recommend you go for the middle one, which is actually the best setup. The reason why I recommend you going for the grow big and little a startup is because it has what we call dynamic caching. And so caching is super important. And I'm actually gonna go through that in a bit more depth in the next video. But essentially, when you have caching on your website and asha website to load even faster. So if you go for SiteGround, this is what I recommend is package by hit under the WordPress hosting URL. So it's a little bit cheaper than cloud ways. And lastly, the third company I recommend is accompany could seek a host. The main reason I recommend this website is because one, it's super cheap. We start from $2.50 per month, so less than $3. And you also get the SSL certificate as well. And on top of that, the person who actually owns is hosting company is actually a former SEO himself. So which means he already understands the importance of site speed and things like that. Which in theory means he should have a good understanding of things like site's speed and stuff like that, we should make our process a little bit easier. So these are the free companies I recommend see co-host, site ground and Cloud ways. 64. Link Building - What You're Going To Learn: Link building. In this section, we're going to cover one of the most effective methods to get your website higher up in Google, we've already covered on-page SEO. However, that will only get you so far, especially if you are targeting a city with tons of competition to go that extra mile and really dominate page one, you need to have a clear understanding of link building and how it works. So without further ado, let's get into it. In this section, we're going to cover what are backlinks and how important are they. We're going to look at what is anchor text and why does it play a crucial part in your link building campaign? We're going to find out exactly what battling Shot website already has. We're going to go through the difference between citations and backlinks. We're going to look at how to determine what makes a good backlink. I'm going to look out for powerful strategies to generate high quality backlinks to your website. So I'm not gonna waste your time going over 20 or 50 different backlink strategies. I'm going to go through the four most powerful strategies, and these are the exact strategies we use or the agency. So let's dive into it. 65. What Is A Backlink and Why Are They Important: What is a backlink? A backlink, often referred to as a link, as I mentioned, of your website on an external website. From the screenshot below, you can see that website a link to a website B. As a result, psi a has an externally to side B. Site B has a backlink from cites a. Quite simple. So now you know what a backlink is. Let's find out exactly why they're important. If we go back to our car analogy, you remember me saying that on-page SEO is the car's wheels and the chassis, where off-page SEO would be the car's engine. So let's imagine we've done on pace to perfection and we have the best schools in the car and the strongest chassis and so on and so on. If it was now it's been an old engine from a 100 years ago. We obviously wouldn't get the best results. The call for example, it might be running into issues, or even worse, it might felt to stop. This is why backlinks are super-important. Typically on-page SEO isn't enough to get to page one. However, what on-page SEO it does do is provide you a really strong foundation which you can then build upon. A backlink represents a vote of confidence from one site to another. In essence, backlinks to your website or a signal to Google that others vouched for your Clinton seminars carried out a test in July 2017, which measured the biggest ranking factors in Google's algorithm. As you'll see from the image below, the fifth biggest factor was referring domains, which essentially means the amount of links you have from unique websites, aka backlinks. And if you actually look below that, you also see backlinks is right under a friend domains in position 6. In short, backlinks are huge and can really put your site higher in Google. However, like anything with great power comes great responsibility. And doing too much or too many backlinks can do a lot of harm for your website. This is especially true if the low quality backlinks. Here's an example of a backlink we have for level finish is a backlink from a website called as small business sense. In his article, small business sense is talking about why you should use a professional flooring contractor and basically not do it yourself. If you look closely in the middle of the second paragraph, you'll see there's a link in there which if clicked with directly to level finishes homepage. This link is a clear vote of confidence and the type of backlink me once I have, and it's a clear signal to Google that level finish has to be considered in its rankings as it has a strong backlink, which as we know, is super important when it comes to ranking websites. 66. What Is Anchor Text and Why Does It Play A Crucial Role In Link Building: What is anchored sex and good sex refers to the clickable words, usually one web page to another. The color of text is usually blue as it's an actual hyperlink. However, the texts and be whatever color the website owner chooses, and sometimes it's dependent on more female using. It will go back to the example of the link we had for level of finish. You will see in a scenario that anchor sex is our brand name level finish as that's the actual clickable text. Not it was before or after, it simply level finish. So why is N detect important SEO best practices dictate the anchor sex should be relevant to the page on LinkedIn to rather than generic, google can actually read this anchor text and it's taken into consideration when Rankin a website, for example, if you link to a website where the anchor text blue hat, it was going to assume that page or linking to it has some relation to blue hats. As you can imagine, there are different types of n detects you can use when linking to a webpage. It we still got carpet installation page as an example, we can link to this page using five different anchors in total. The first would be an exact match anchor where we reference a set keyword we are targets in. So carpet installation in Richmond, Virginia. These are super powerful as there's no doubt as to what the page is going to be about if we link with an exact match anchor. However, these aren't the most natural, so you want to avoid using them frequently. In fact, Google was actually clamped down on these a lot in recent years due to people tried to manipulate the algorithm. Second type of anchor would be partial match. So carpet installation service by level finish. This is classified as partial match as it only has parts of our main keyword in it, which is copper insulation. There's no mention of Richmond, for example. These are more natural and others are more safer to use. However, as with most link building campaigns, it's hard to control what architects people will use when linking to our sites. It's more a case of if you find you're getting too many of any type, you want to try your best to mix things up and explore other anchor types. The third type is what we call a branded. This is the type we saw in the example link for that, we'll finish. This is when a website will link to you using your brand name as the anchor. Six. Branded anchors are great for increasing your brand presence online. But also super say, as you can't get penalized by Google for having too many links to your site with the architects being your brand name. Just take Amazon for example. The majority of people willing to Amazon online will link to them saying Amazon, which as we know, is a brand new type of anchor. The full type of anchor is what we call naked URL. This one is quite self-explanatory. And essentially when a website we'll link to your website and it will use the whole URL as analytic. So there will actually go into the content and paste in your URL. And then it will make the whole URL and then Cutex, the last I'm an architect is what we call miscellaneous. This is when a website willing to your site using generic texts such as read more, click here. That is essentially the five different types of anchor tags you can use when Lincoln out to another website, right? See you guys in the next video. 67. What Anchor Types Does Your Website Need?: What oncotype. So your website and need. I get asked this question almost every single day, and I hate to say it, but there is no perfect ratio. Simply put, it's best practice to have a variation of the more you can use SEMrush and look at all the angled sexual competition are using. However, I wouldn't recommend it as it gets messy very quickly. As a result, it's best to keep things as natural and built all ties that anchor text. I've seen websites at the top of Google. We've just is that much anchors. And I've also seen websites and the top of Google would just branded anchors. I guess Google has a different range of lenient for different industries. You do, however, need to be super careful when you're using exact match anchors as you can over optimizer site very, very quickly. This is especially true if your domain name has a keyword in it, as Google can potentially get confused and think in your building is that much anchors when in fact you're just building branded links. For example, if your site is called carpet.com and you start node and tons of links to your site where the anchor tag, same carpet. This can very easily be misinterpreted that you are building links of exact match anchors. If a domain does have a keyword in it, be sure to pay close attention to that and avoid is that much anchors even more. 68. What Pages Should You Build Backlinks To?: What pages should you build backlinks to? Augustus question quite a bit. And when you change your perspective and look at things from a different angle, the onset is very straightforward. A backlink can help improve the visibility of a webpage and Google. As a result, you're going to want to build backlinks. So all of the pages you like to have more visibility for. Simply put, build backlinks to their pages. Do you want to rank? So whether that's your homepage, your service pages, or your blog posts, build link to the pages that you want to rank or weight there before you go on and start building links that will your service pages just bear in mind every piece of content you publish on your website should have some value. Otherwise, what's the point of view, publishing it, right? So again, if you change your perspective, the majority of the pages on your site will have some value to potential customers, obviously minus a standard and a contact page for obvious reasons. So it is value in the page. You should really be building links to it. Take your blog post, for example, there's tons of information in value in them. So it's only right, you build links it M. So if you Showcase School of that value, ensure you should be building links to all three of these page types. Don't just build links to your service pages as that lives extremely unnatural. You want to blend in and not actively look like what do in SEO. As it's no surprise that Google isn't a fan of SEO. As people who know SEO typically don't spend money on running any Google Ads, which is where Google make the bulk of the money. In summary, links to 0 pages that have valley on your website. 69. How To Find Out What Backlinks Your Website Already Has: So now you know what Baffin kids is Time to check what back links your website has at present, so it's good to know as well if you have a brand new websites. He made it today or even last week. For example, there won't be any information showing here, as obviously, won't be any battery put into your site as it's a brand new website. However, if a site is maybe six months or a year old, for example, you should have some bad things pointing to your site Already. As typically, overtime sites has generate back links naturally. So what we'll do is go over to same rush and simply Prague in your website, your role and then click search once you click search when it makes you at the right database, selective so mine would be United States. So you can see from this first section right here. It says back links to need to the total number of bat wings my site has, which is a level finished dot com. And if you look below that, it says, referring remains 69. So, like I said earlier on in the course or a friend, domain is essentially a link from a unique website. So what this means is I have 69 different websites linking up to level finish, so some of them must link multiple times, which is why we have 100 and 16 happenings in total. So we go into the back drinks now, quick. The number. This will give us some information and a good overview of the backings. You have to have sight it also tell you when it was last updated. So for me, it was last updated 11 days ago, which is just over a week and 1/2. So again, not too bad. But also, if you scroll down on the back links tab now, it would give you all the information about the links on the web pages that link in the back to your site. It also showed the anger sex as well. So you what level? Fish. Right there. So we have a level finish. You are ill. Then we have another euro of level finish. We've got hardwood floor insulation rich in Virginia, which were the ankle checks on the lobe. It would be the U. R l. The link is pointing to so instead of having to look at the anchors here and then seeing your old below. If you actually go to the top and anchors on what this will do, it will show you all the angles in a nice, clean and clear format. So if remember when I said and cortex part, of course you need someone to tell you and protect that. Maybe you're not over optimize a k A. You don't have too many of one type, so we can see from an detects overview. We have quite a few back links saying the same and cassettes, which would be hard wood floor installation of rich in Virginia. So this is a note to me that now and avoid getting links, having that as anchor text as I'm gonna have too many. At present, I've already got 51 which is relevant comparison to the rest of my architects. I have to for 18 which it seemed to be empty. I've got seven, which trust with a website name coming after branded search. So this is a very good place to come just to get a good overview of your website and have a lot of all of your ankle. Texas. Like I said, if you go to your friend remains, you could now see or of the domains that links your website. So again it should be 69. And he's of the 69 websites that link at the level finish if it closely as well it will say new and lost. So for me, what that means is this is the new little It's just come in on enjoy mark dot com and this is the thing I have just lost. So the beauty off it's showing you what you have lost it. That means you can go out and contact these websites and say, Hey, you did used to link to our website. I have No, she stopped linking to us. Now, is there any reason in particular? Can we help? Did you like my service? For example? However, as I can see from this site right here, the site have stopped Lincoln to me was may, however, be McGregor in life that USO is actually not a relevant in any way. It's probably a spammy site which is linked to us. I'm not sure. Why were they removed the link now? So it's not a problem. So in this case, I won't actually contact these guys to get a link kind of reinstated. So, so much very powerful. Like I've said many times in this course, very good when you know what you're doing, So do you have a play around a lot more sections up here as well you can play around with. However, the main free will be looking at is the back clings on because on referring domains. 70. The Difference Between Citations And Backlinks: the difference between citations on backings. There's one key element which differentiates citations and back wings, that is, citations are typically what we call no follow links where, on the other hand, back things are what we call do followings. No, following is basically a line of text. You added a link which tells Google ticket nor this link on not Passover nes CEO benefit. Now you might be thinking that citations a useless and have zero value. If you didn't think that, then you'll be wrong, as it do indeed have the role businesses need a mix of both citations on bat wings to fit in out of natural. Imagine how many local businesses out there have citations. I would say about 90% of them, So why would you skip that step? Citations also helped loads when it comes to building up your brand presence online, as they do also convey trust as only legitimate businesses can get citations. Trust is another important part of the algorithm on getting links. Some sites like manta dot com we should. The site we got a link from in a citation section of the course is a great way to build up . Some trust citations are also critical when it comes to getting your business listed in the map. Pack a do follow link is a link, which does the opposite, which in fact is just a standard typical link. Thes links past S E o value. Until search engines, they should indeed follow this link and take it into consideration when rank in this particular website. If you actually go over to some rush and go back to the back wing section, you actually thought all your back links by follow and no follow. So no follow it would be or what we call citations and then follow would simply be your standard leaks. 71. How To Determine What Makes A Good Backlink: how to determine what makes a good back leg. As you can imagine, no bad feelings are created equal just because the website looks clean and shiny on the surface, it doesn't necessarily mean that having a link from that site will have a benefit. There's a five step checklist. I like to usually evaluate how good a link is. If a site doesn't meet, all five points on my criteria that are most likely won't go ahead of it. The reason being is S E O. These days is all about quality and not quantity. You really can't afford to make sacrifices when it comes to the quality of your SDO campaign. So without further ado, these are the five things you should check when determining if your back links are good or not. Number one. Check the Websites Page authority. Good websites will have a page authority of at least 30. Check the website Domain authority again. Good websites will have a domain authority of at least 30 number free check. The page isn't linking out two tons of other different websites, so if you get a link from a site and on that same page, it leaks out another 5 10 different websites. This isn't a good sign as typically these sites what we'll do, what we call selling link So center lynxes against Google terms conditions and you really want Avoid getting links on sites like these. Number four. Check the websites traffic so we can check how much traffic the website gets using. Sem Rush. This is a very good indication to figure out to site of getting a link from is actually good as sites with no traffic journey aren't the best sites. Get a link from potentially. If a site has no traffic, it could have got penalized from Google in the past. If it has, he obviously want to avoid get a link from this type of site. So sighs. I have quite a bit traffic. It's a good signal, as if the site was bad. Google. Would it be given a site Any traffic in the first place? Number five Check how many keywords this website appears for. This is pretty the same mindset and logic for number four. It all goes back to seeing if the site is good in eyes of Google, a k. If the site is good it will have some keyword disappearing for If it's not a good sign, it won't have that many keywords. It also we would have looked for sites that rank for lots of keywords. As a good indication, these are good sites in either Google, which means, if they link to us is gonna be a good link. So now we know these five things. It's time to look at to back links we have for lead will finish on evaluate whether they are good backings or no. So the first link is from a site court Small business sense. So this is actually l ing I showed you earlier on in the course I already had the most chrome by extension installed in my eyebrows are so, as you can see, I have the number 45 game poured over a chrome extension. If I give this a click twice, it will bring through both my page authority and my domain authority for this league. So, as you can see, Page Authority is 27 which is just three points below why I recommend or forsee. And the main authority is 45 which is 15 points above y. Recommend which again is for tea. So both these numbers, ideally, should be 30 as I'm only free below on the page authority. It's not the end of the world on especially bearing in mind. I have 45 for the main authority. Is it very high indeed. So on the whole, this is a pretty good link. If we scroll down out, just a double check how many links this pain actually links out to because it links out to level finish, which is obviously us. If we scroll down, we could see there is no more links. So it parted at that check. If we go ahead and plug in the domain into some rush, we can see in regards to traffic. It's roughly getting 12.1 K visits to decide every single month, which is really good. You want to see a number of at least 200 here, so we have 12,000 which is really good. If we scroll down eloquent that we're gonna keywords, we can see this site almost appears for 10,000 different keywords. So again, nothing to worry about it still here If we go and the fact the several link now, So this is a link on green profit dot com. It's article talking about our foreign contractors as skilled as each other, and you'll see that we a link here, which says what steps you should take. And if I click this, this will obviously linked Teoh level finishes home page, as you could just see there. So first we want to do is check the page of 40 and a domain of 40. And, as you can see from the Toolbar page Authority is 37 which is over 30. Really good. The main authority is super high on this site, which is 67. So another really strong link to win a double check. There's no more links in his article. It's just the one for level finish, as you can see. Indeed, it's only one in his article, which is the level finish. So this is another really good link. If you go over head to so much now a plug in green profit dot com. Look at the traffic. You could see that get in over 200 visits to the site a month that getting 3.7 K so again almost 4000 visitors to the site every single month. Nothing to worry about there. If we scored into the organic keywords you can see, they appear for over 12,000 different keywords. So tons of key words there Indeed. So again, nothingto, why about this is another solid link is important to know it as well when you check the article for links. If you do see links in the article, which, if you click them linked to another article on the site, so what we call eternal links This is nothing to worry about. It's only fuc links going to external websites. So again, this is how we evaluate the five different elements were determining for battling is good. 72. How To Generate High Quality Backlinks - Strategy 1: Strategy number one, guest posting. Guest posting means writing an article for someone else's blog is a great way to connect with new readers and get your name out was also secure in a backlink back to your website is actually my favorite method as you're able to get linked to in a few days, which is a massive when the beauty of guest posting is that Azure Rights in the content yourself, You're able to pick the anchor text as well. This is super powerful as like I said in the undertakes video, if you realize you're getting too many anchor types that you want to avoid getting more of them as it kinda conceptual with guest posting that you can do just this. You want to get guest posts opportunities on psi. Psi relevant to what you do, doesn't have to be a light for light site, but the site should at least be in the same industry as yours. For example, if I was to try and get a link on another floor installation company, that would be quite difficult. However, what I can do is take one step back and try and secure a link on a whole improve on website as new flooring in your home obviously comes on the home improvement niche, getting links from sites and the same issues you helps tremendously when it comes to increase in a nice relevancy of your website, which as you should know by now is super-important. My ranking on Google. And like I said, it's a great way to connect with new readers and get your name out there, right? So how do we find these guest posts opportunities? That's pretty simple when you use Google search operators. So a Google search operator is something you search in Google with a little variation. So for example, I have niche submit guest posts. This is what we call it a Google search operator, as I've included speech marks in the search. So nice, we're simply be an issue operates in and they simply want to put speech marks, submits a guest post closed speech more so this is very handy. One is not a full more. I'll show you. You can have a niche and then just go for guest posts. We can also use niche guest post by. We can go for niche setting guest posts. And lastly, we can have niche why for us. So typically sites that accept guest posts, what they do, they will have a page on the site talking about how you can suddenly a guest post the guidelines you need to follow. Why you might want to write for us, such as bragging about how big the audience is, for example. So we can use these operators to find more caspase opportunities for our businesses. So let's head over to Google right now and show you exactly how we do this using the first example, which should be niche, submit guest posts. So now over on Google and we're going to carry a search out for the first search operator. So that was a niche, submits a guest post. So for me, my niche is going to be home improvement. So I'm going to simply search for home improvement, submit a guest post. The reason why I'm putting submit a guest post in speech marks is when you do this, you are telling Google to only return websites which mentioned submit a guest post on them. So it helps you sit out all the science. We don't actually set that, I guess folks in the first place. So as you can see straight off the bat, there is tons of sites which offer guest posts as a submission. So you can see, I'm sorry, Russell interior.com. I got home improvement that helps sensitive outcome is yet to be proven. Nakota, UK, I've got the old dot UK. So again, tons of opportunities. And if you actually go further back on Google and go to page two, you'll see this even more opportunities here as well. If you click one of the sites, for example, I'll just show you what I typically say. So typically when you click one of these pages, it's going to be a page giving you advice on how to submit one and just the information you need to follow some guidelines and requirements. So you can see on sorrow Russell, Be scroll down. Here's some advice. Do some proper research. Piece of high-quality content. They even give you some information about what to do in your title, so make sure it's attractive. They even give you some advice on the amount of words that you have in your guest post. So tons of information on here as well. And if you scroll to the bottom, you'll see you have some contact details to get in touch with the owner of the site and submit your guest posts. However, before we do that, we want to determine if the site is a good side. I'd like I said in the last video, you don't want to be getting links of sites that aren't good. So to check if the site is good, we're going to be using the same five criteria as we went through in the last video. So awesome on the site. And let's go and look at other articles she's posted just to get a feel of how they look. So let's open that and any type of goal for her into a category. And this will show me all of it, all what school to do with how the material. So we have the OT or guardian indoor trees, five Coleman interior painting mistakes to avoid. You can see misspoke storage solution. So again, before I even click into articles, you can see a site is updated frequently. We have ossicle in January, which has this month. We have one in December. We have tonight NBA. We actually have free and MSIS is good. It's all good signs statistic that this OT school as an example. We can see the odds for what is obviously about painting and traits away. We have an image at the top which is a pain sensation down drinking and maybe some tea or coffee who knows, could even be as maybe who knows. But essentially, as you can see, the image is relevant to what the article is about, which is good. We can see that content is nicely formatted. It's very nice and clean as well, very easy on the eyes. And you can see at the bottom it says is our school was brought to us by Grand Rapids painters over at hilus profits. So this could potentially be a guest post that these guys have submitted to her. Sorry. So this is all good things as you can see how your guess most would potentially look as well. So go ahead now and look at the domain authority and page authority. So we can just say most chrome bar extension. Skip that click. You will see the page authority is 21 and the main authority is 25. So as discussed in the previous video, typically we like to get links from sites I have at least a page and domain authority of 30 and above. However, whilst you to the general rule, you can't go below that if you feel this site is relevant, that number 30 isn't a hard rule. It's just a guide to ensure we can fill it out the majority or the low quality sites so there wouldn't be any harm and get a link from a domain authority 20, sorry, if you're super relevant, it could just be a case where that site, for example, it hasn't done any SEO. However, they could have a big fan base on social media. However, on the flip side, the site was domain authority 20, and it wasn't relevant to what we do at all. I wouldn't advise you get a link from it. For example, if I'm a plumber and the site was about financial maybe tax return and stuff like that. That isn't relevant, so I wouldn't go ahead and get a link from that. So page authority 21 is nine points lower. It's not the end of the world is 9, just not that big. Domain authority, 25, 75 points below. So, so far, everything seems pretty good to me. So now what I wanna do is go over to SEMrush and check out the site traffic and to see how many keywords APS for. So let's do that now. Semrush and plug-in the URL and click Search. All right, So the information has now populated and as we can see, organic search traffic a month again, eight visitors, which is extremely low, but typically you want to go for links or links on sites that have at least 200 visitors a month. So again, a is extremely low, or you can drop it and go to about a 100 to be fair, it's going to give it a little bit more leeway. However, eight is extremely low, so the fact they have such little traffic means are probably going to pay for not that many keywords. So as you can see, they pay a 437 keywords, so 47, it's not the lowest. However, as a site is on page one and it's at the top of page 1, I will split into a pay for a lot more keywords and have a lot more traffic. However, in fact they don't is not a good indication. So based on these two points alone, this should be a red flag. And I wouldn't actually go ahead and get a link on this side. So I'm glad this came up as it's a good way to show you exactly how a site can look really good and clean on the surface, articles look amazing. However, when you actually inspect the back-end of the site is not the most promising. So let's look and find another site. Let's go for this one. Pat the old UK for example. Let's close these tabs so it computes will be a little bit faster. So we can see that what instructions are right for us. Guest blogging guidelines and give you more information about the word count, which is really good. And you can see on this one you can actually submit a guest post or using the form here, so there'll be no email. So again, you can use the same template. So try and find the person's name. If you can't find a name, just simply proceed the website name. So say hello, say hi or hello Pat for example. So you can fill that in. So let's look at this site. You can check previous articles. For example, if you go for the blog, Let's have a look at the blog. So you've got baseball team designs for retirees, so you could look at that one as well, that one's the most recent. See your image at the top which is relevant, which is good. They go a link to buffering, which if you check the bottom hand corner of the screen, it says how speeds fool.com. So actually linking to another website would house beautiful, which is okay. Then we have a link to the spruce. That could be, I'm not sure what it is. Have a look at these links actually, just to make sure sometimes science things out to other authoritative sites as a source of information. Easy to clean. Sound screening just seems to be another site. So there's three links in this site in total. So the first link will be to this side, which is the Spruce. So it is potentially could be the psi is then consumed. So to sign up once a guest posts, I'm not too sure. Then we have this one which is House Beautiful. Clearly sits on that. Which I'm not too sure what this is. It could just be design ideas. Like I said, this could just be links to other websites, which is backing up what they say. So let's just imagine, for example, this article had one link go into one side. That would be a good science. So the next thing to do again with a check page authority and domain authority. So if I check that right now, we see you have pay deformity 20 and we have domain authority 37. So 37 is pretty high as seven points. What I recommend domain authority is ten points below. However, because it's a seven-point is high. If you work out the difference is only free points lower. So on the whole, this is a pretty good site. Let's go ahead and check out the traffic now, which is a main thing. So let's type in the org and then go over to SEMrush. Oh, it's got a little dots out there. And then click Search. So you can see it's got 2000 about things already, which is pretty good. That's a lot of backlinks to have. And you can see the site roughly has over 500 million visitors to the site every single month, which is really good. So that's pasta test. If we scroll down as well, usually the top organic keywords, 369, which is a decent amount of keywords. So again, this slide for me would be a green light. You can also check the traffic trend on the right as well. So you can check the traffic for the last year. You can see the traffic is being stable as well. We can even check the last two years. Very, very stable indeed. So this site for me would be a green light. So what I'll do next, I'll add the sites you might live. So I would copy the URL and I would go over to my guest posting opportunities template. I will plug it in the website right here. Outputs in the page of Pharmacy which I'm pretty sure was 20 was it just have a look at that again. Page authority 20 domain forward, see 47. So if in 20 and an opera in 37, traffic are put 500, 500 plus article written inside the moment I know Oscar submitted, no. So what I need to do is now again, oh, it's cool person for this site that lets you get featured on the site as a guest post. So before obviously do that, I need to then get in touch with them with my template message and figure out what I'm going to write it out first. So when you use a template to attract, well you're battling. It makes it super, super important. So the idea is any site you feel like it's worthy to get a backlink off guest next opportunity, you want to list it here and it lists out all of the metrics. So over time, what will happen is you'll have about ten different websites. You can simply look at the metrics, which is the most powerful site, which has the biggest page authority and domain of pharmacy and have reached out to them sites and then, you know, kind of what side should be a link. So on going forward, the, when you have the article written, an article submitted, it makes it very easy to keep track of what's going on, what life was you might have out, what one genes get written as when you start doing this at scale for OBC, lots of clients, if you're going to offer guest person as a Service, you're going to have tons of guest posts go not every single mom. So having a template like this just makes it super easy to manage. 73. How To Generate High Quality Backlinks - Strategy 2: another method to generate high quality back. Thanks for your website. It's a local, the back links your competitors have. So the beauty of this is you can go through the wholeness and simply cherry pick the ones you think of good on, build them out for your website, too. So the first we need to do is hyping a key where we want to target, such as floor in contract, richer in Virginia. This will then return some companies. We are competing in our local area, so it's important that looked out on local companies and not the big, the generation company said. We want to avoid looking at Angieslist Porch, for example. So obviously we have a little finishing on page one as well. Gonna ignore these guys. That's that's obviously us. Let's go for a costume for law. So let's have a look at what back links these guys have. So let's get custom floors. I'm going to go over to say much to do this, just like we've done many times in the past. We're gonna copy in the website domain name and then click search. Just looking at that site whilst us load in the side of a pretty good, honest view. So I'm hoping it do have, ah, decent amount off bat wings in there. Just wait for some rush to load now, which didn't take too long to the information has now populated, and it's loaded just again. Make sure you have the right database selected, so we do have United States Now. What we can do is click the number that says back links so that you have quite a lot back links over 100,000 different back links from 269 different websites. So the science they do have linking to them, they seem to be linked to him a multiple time, which is quite interesting. So let's go ahead and look at their back links, right? Information has now populated, and as you can see, it was last updated nine days ago now, So just over a week ago, which is good, as it means, information is up to date. So before you start looking at all the back links, you want to make sure you have the followed tab selected, so so much will only show you back. Links out. Do follow. If you have this selected if you have or links or even no follow. What will happen is so much will show you a mix of follow on no follow links, which, as we know from the last video in this training course, we don't want to be building a guest post links that are no follow as no Father link. Don't provide any s e o value at all. So no violence are typically for citation. So when you're building a guest post, you wanna have follow links selected. So as a result, now we can see or the do follow links for this website. We could score down to get one on fully poor ventures. For example, was one on a Richmond magazine which it most likely is gonna be mentioned in them as a business in Richmond. They want to find a link on a site which we know is gonna be a guest post. So typically you can figure out by the name of the site. So on the you are also insights to help keep your hardwood floors shiny and will maintain so potentially this could be actually a guest post opportunity That's open that in a new tab, and we've got this one right here. How to grout like a process. Let's look at these two links. So the first is on Meilin website. So seems to be a female blogger up, and you could see it's just a general high school about Manti Te'o Harbor floors shiny and well maintained, So the content seems to be pretty decent. In lymph. You can see there's a link right here, which is it is recommended. So it's probably just a recommendation to an authority site in this industry keeps going down, we'll see, is a link here talking about cost and floor. So use these tips to maintain your harbor floors and keep them looking nice for more information. Contact companies like costing floors so potentially we've actually reach out to this site and say, Hey, I saw you had a heart school talking about hardwood floors. Are you interested in getting another hardwood floor article mentioned on your site? Potentially, I can cover topics such as How much do hardwood floors cost? And as a result, if you didn't get that article written, send it across to Marilyn and then shooting it posted on her site. So it was that the second link we found, we could see its house of ground like a pro was published in 2000 and 16 on Essentials article Just talking about have to grout your floor like a pro. And as you can see at the end of the article, it says for tile installation, contact a company such as cost in floors. So this is an example of a novel in we could then got and get for our site. So again it with the same process, it would simply be going on this site used in a contact form and just saying, Hey, I know you have night school talking about how to grout like a pro. Are you open to having more articles like this on your site? If so, I would love to write one for you. Here's Article one or Topic one topic to topic free. Which one would you like to go ahead with their then tell you what topic they like you to go ahead, get it written, send it across to them, and then you now have a guest post on both of these sites. So it's an extremely powerful method as you can essentially filter fruit all of their back links on, then See? What? Would you like to get a link? Um, of course. When you're evaluating the link, you want to follow the same five points of criteria. Make sure you have good traffic. Domain affords in page authority. This is just an overview to show you how we find opportunities in the first place. 74. How To Generate High Quality Backlinks - Strategy 3: Strategy, free sponsorships, sponsorship Link building, as it sounds, involves going out and finding a sponsorship opportunities relevant to your city. Keyword being local to your city. The reason why you want to focus on opportunities relevant to your city. It you'll get the additional benefit in the link which will be GO relevancy. As we already know, links are important for ranking in Google when we haven't linked from a local entity such as a business or maybe even a local sports team, for example. We are also increasing our local relevance as well. So it's kind of like killing two birds with one stone. The team members, you can use the findings opportunities both involve using Google search operators. Essentially, we're going to be looking for pages that have the word sponsorship in either the URL or the patient I saw. So let's head over to Google and see this in action right now. And I'm simply going to carry a search out for the site operator, which was in URL, sponsorship city name. So for me to see two names obviously going to be average in Virginia as a city I'm talking with the business, so let's search for that. If you do get this to come up, it just means you've done a few such operators in a short space of time. So just get rid of that click on a robot and you should get your results popping through. So don't worry about that box in d, it's just Google making sure you're not a spammer or Docker variable for example. So now the results have loaded. You can see I've got Indeed, which is obviously a job websites. I want to ignore that one. Go visit Richmond, VA.com, which is really good as I have my location in the domain name Richmond, which meant if I got a link from them, that will pause tons and tons of GI relevancy. So that's a good one to find SRE away. We've got urgent sponsor job enrichment. So again, that'll be a job. I'm not looking for jobs here. I've got crew at Richmond sponsorship. They have enrichment address. This potentially be and I have a good one. We've got spooked backers.org. You can also go in the later pages on Google to find more opportunities. It won't only just be page one. Say for example, I'm on page two now. And we've got this example site right here, sponsorship opportunities. So I've got four open in total now. So you can see there's quite a lot of opportunity. So wanna do is go and look at the science into bit more detail. So when you're analyzing the science, it's not the same five criteria points as when determining if the link is good as he's a sponsorship opportunities and it thinks it from local companies, you can be a little more lenient on what you kind of mountain down upon. So for example, I wouldn't worry about how it's traveling to have what keywords they appear for a small bow again and linked from a local site so we can see it. We've got a visit Richmond, Virginia.com. This is the first site and it should be sponsoring by the looks of it every region, tourism or events. So again, depending on what you want to sponsor, you can get and talk to these guys and just figure out how much it is that she get a sponsor link. And obviously really important as well. We want to figure out what you're actually sponsoring and what you're paying for. So this is another great way. So what I'm gonna do, this side looks very good. And just to make sure as well, they are based enriched in Virginia, as I can see that from the street address. And obviously it's apparent from the name. So I'm going to lock this one on our spreadsheet. So you can see it's a similar spreadsheet we're using for the guest post. However, as you can see, I've removed the elements which we don't need such that the traffic and so on. So I'm going to plug it in the website URL, and now I want to get the page authority and domain authority. So again, you don't need to be too tough with this. As like I said, this is more of a local business. So again, Jia relevance outs of it as well. So if we click the more extension, you will see a page or pharmacy 26, domain of Pharmacy 55. So again, actually really good numbers anyway, 26 and 55. So I'm going to fill that in. 26 and 55. So I'm not sure how much it is the sponsor for that. You're going to get in touch with these people and find out something about the other one, which is a crew Richmond.org. You can see a painter for IoT 13 and 14. 14. So again, a little bit low, but it's nothing to worry about as we're getting the are relevant link. So it would've been a sponsorship opportunities. Wow, very expensive. $5 thousand. That's where my budget. We've got $2 thousand and we got 1, 0, 0, 0, 0, 0. The cheapest seems to be 500. Wish to be phased, still a lot of money. So I'm just gonna close this one. However, if that is within your budget, do feel free to go ahead and contact these guys. For me that's over my budget, so I'm gonna skip that one. Next slide we have opened is sport backers.org. So I'm not actually sure where they are based on, actually based in Richmond. However. And if you see I've got domain in pharmacy 47 and pay difficulty of 28. So again, pretty good numbers up there. She want to scroll down and see what these clients are actually based. Can't see a database in Richmond, Virginia. So again, this can be a very good opportunity of sponsoring assigned to do with sports. So I'm going to copy this, go back to my spreadsheet, page authority and domain. Of course, you're pretty sure it was 2847. So 2847. So again, just me keeping a log of all these sites and how powerful L. And we get the last one we can see we've got Virginia energy efficiency council. So again, it seems to be the council in Virginia, Page Authority 19 domain in Florence 122. Just add that to our spreadsheet 19 and 22. 19 and 22. What's copy the URL? Let's just get that in there as well. And let's see if they have a price to sponsor on here to be fed. Well, I'm actually even sponsoring, let's see, because actually that is quite important to me. I don't want to respond to anything just for the link. It's nice to actually have more impact as well. So let's click this to view the opportunities, I guess by the sounds of the website. And it would be related to energy efficiency, which is our saving the planet, which is great. I'll be happy to sponsor a site like this. And you can see they have prices which actually started as cheapest thoughts out a $100. So again, I'll just go back to my spreadsheet and I'll put four. I sponsor a 100 and here would be a 100 pounds himself. Convert that to the right currency. Which for me would be currency in this instance. So I would just go for United States, 0, 0, 0, that'll be a Spanish currency. We don't want that one. That's code to this one, English United States. And they click, Okay, so that's the right currency in there now. So the beauty of this is when you start going through the first 10 pages on Google, you really start to get tons of local sponsorship opportunity for your business, and it's extremely powerful. So what we just done on Google, That was the first one which was in URL of sponsorship city name. You can then rinse and repeat and go entitle and do exactly the same things. And then Google will return oldest ones opportunities that have sponsorship in the title. So again, you'll find probably another 50 more using this method here. So it's extremely powerful method, make sure you do incorporate it into your link building campaign. 75. How To Generate High Quality Backlinks - Strategy 4: Strategy four creates a local content asset. So local content asset is a piece of content. You create that as an asset to you, answer someone else. So typically the best way to create them is what we call these in an infographic. You haven't heard of the term infographic before. Essentially it's literally an image that provides information in a graphical form, so such as the US. So here we have an infographic for London. So you can see within this infographic, there's multiple sections, such as annual visit to the most famous sites of London. So then you have the Big Ben or the House of Parliament, and you've got Tower Bridge, you've got some Paul's Cathedral, we've got London. I didn't have other sections as well. Traditional travel school wherever. So black cab or a London bus. So you can see essentially what is image is doing is giving you tons of information about London. So you might be thinking, this is great, but how do I apply it to my business? And most importantly, how do I get links from it? We can use the same principle and use the same strategy and apply it to our business to say, for example, for level finish, I could create an infographic saying the five best coffee shops in Richmond, Virginia. And then in the infographic I would cover the top five coffee shops, like coffee shop 12345. And then I would make the infographic and they'll get it, add it to the blog on my website. Once it's added on a blog on my website, I would then reach out to ease that five local coffee shops and say, Hey, I made these amazing infographic talking about the five best coffee shops in Richmond. Hi guys. I mentioned, Would you mind check me out and added delinquent of sight reference and into Azure as well. Because I mentioned in the top five coffee shops in Richmond, the organ, I want to brag about it until that customer pain. I made it into the top five coffee shops enrichment. So as a result, you end up getting tons of links back to your site as well. So if you had five coffee shops and obviously get five links, if you put 10, then obviously would get 10. So as you can imagine, creating a local content asset is a great way to attract loads of geo relevant links as all these coffee shops would be based in Richmond and the OB link into you. So, so what we just covered is what we refer to as an advanced link building campaign. I can almost guarantee that the businesses you're competing with area, they aren't going to this extent to generate GO right of it links. So As you go ahead and get loaded his infographics generated, added to your blog, you're going to say Track tons of local GO relevant links. And over time you're going to build up your 40. I knew Gia relevance of your site and you got to blow these guys out of the water. So you're probably thinking, this is great by icon actually make this infographic myself. But obviously I would want for my blog, What do I do? It's actually a website called fiverr.com. You might have seen in the past, essentially it's a marketplace where they set it on a offering services as you could go, digital mock-ups in variety and translation and so on and so on. If you round to Fiverr.com and typed in infographic, you'll see tons of people provide an infographic as a service. So this person right here, which is just four pound and two pens, so very cheap. They have really good reviews as well. You've seen what they said, a half, a 12 pound, 15, 16, one for 24 pounds. So depending on your budget, dependent on what setting you go with, however, I would say as long as the reviews are good and they should be okay to go ahead. And typically I wouldn't recommend Fiverr. So most people, as it loads the services on there which are really, really bad, like for example, digital monkey and a lot of SEO stuff you can get done on Nan like you can buy backlinks and stuff like that. But the bat Thanks, never end up being good. So I wouldn't recommend it for stuff like that. Just use it for the infographic. That's exactly what we do for our clients when it comes to link building, super, super powerful method guys. So make sure you do incorporate this in your link building campaign. 76. Reviews - What You're Going To Learn: Reviews. In this section we're gonna look at why reviews are so important. We're going to look at how you can generate reviews for your business consistently every single month. So once you deal with the hard work of the SEO that link building and you're on page one, you really need to convince you with the pick up the phone and give you a call. Reviews enable you to do that. They create more social proof and it helped build trust between you and the person on your website. We're also going to look at how you can deal with fake reviews. So if you're unlucky enough to be on the receiving end of a fake review. I'm going to show you the steps you can take to ensure that review has a smallest impact on your business possible. So let's dive into it. 77. Why Are Reviews Important: Why are reviews important? Did you know 88% of consumers trust online reviews as much of personal recommendations? Let that sink in for a 2nd 88% of consumers trust online reviews as much personal recommendations. That is absolutely insane. And to be honest, I still get a little bit shocked to this day when I read that step in regard to reviews, there's not much more that construct that personal recommendation as new money. Personal recommendations come from people you already trust, which, if you think about it, once you get a personal recommendation, you're basically sold already, right as why would you go elsewhere when someone you know has recommended this service to you? This is why personal recommendations are so powerful on the fact that online reviews could just be as impactful is clear evidence on the importance of why should have reviews on your website reviews play multiple roles. They help provide social proof, which drives purchases. If you think about it, no one buys products or services that doesn't have some social proof behind them that make you more visible. Reviews increased amount of time. Jo Brand is reference online, which biologic increases of his ability. Reviews also on your GMB listen, can help me rank higher, especially if they have key words in them. So the more of you do you have, the higher your click through rate will be. That's the higher you will rank. They also make you look more trustworthy. Or would companies have reviews? You wanna make sure you follow suit and trustworthy to reviews? Also helped expand the conversation about you. When people see reviews, they typically start to ask around in the local network about your brand. For example, anyone heard of company ABC? That's starting a whole conversation about your company, which, if you provide good work, is a good thing that also increasingly essential in decision making. If all else is equal between union competition that nine times out of 10 the reviews will be the deciding factor. Even look at reviews from Google spec tive is pretty much the same. Having reviews proved to Google that you are a real business and should be trusted, which will help your Rankins as like I said many times, Google is not any science on page one. It doesn't trust. So now you know where reviews are important. Let's look at how to direct them in the next video 78. How To Generate Reviews: How to generate consistent with US for your business. One way is to simply ask your customers, I know that sounds like very basic advice by I can't stress how important this is. Simply asking your customers to leave me a review is one of the fastest and easiest ways to generate reviews for your business. This is especially true if your business has a physical location and you can literally draw this in casual conversation at the end of the transaction. You do however, want to make it as easy as possible for someone to lead your review. As in general, leaving a review isn't the funnest thing to do. It gets even more tedious when it's a long winded process behind it, what we advise our clients with physical locations to do is have a Bitly link generated and add it on a card and simply handout. For those who don't know a Bitly link is basically a link shortener. I'll show you how to sell one at the end of the video. Essentially is it's very easy to do. Typically when you get people enter or leave a review for your business is always a long-winded URL. So with bitly, you can basically plugging your long URL and I'll make it very short few. But again, I'll show you how to do that at the end of the video. The beauty of bitly, like I just said, you can shorten the URL. However, you can also customize URL. So instead of giving them that long gig or view link, you can actually rename the link to say whatever you want it to be, which is very handy. Another option you can utilize is adding a review link in the e-mail signature in your fixer. So in every email you send, there'll be a revealing in making it super easy for people to leave your reviews, you might only generate two reviews. However, that is still great as, as two reviews more than you originally had. You could also put together a page on your website with instructions showing people how they can leave reviews in a screenshot step-by-step. The beauty of screenshots is that you are literally walking them through the whole process step-by-step, aka making it super easy for them and thus increasing the chances of you secure in that review. You can even go one step further and create a screenshare video I can do right now in his course, this is probably a better option as it's more interactive and engage in if you want to get super creative, how about leaving a link to your webpage on invoices you send out. Typically, if someone pays an invoice, it means that happy with your service. So what better time to ask them to leave a review then often it just confirmed that happiness with the financial payment. These are all methods you can utilize to help build reviews for your business. The key is making it super easy for them. And like I said, one way to make it super easy is to convert your long revealing into a nice short link. So I'll show you how we do that now as we head over to Bitly. Typically, if you wanted to send someone a direct link, which once I click, opens up a box and leave you a review, you'd have to do it this way so you have to find your GNB listing, scroll down, and click writer review. Once a box is open, you'd have to copy this URL and then send it across to them in the EMA, which I'll just show you from this online notepad, is how long the URL would be. So, as you can imagine, it's not that nice chocolate and email. It doesn't not that appealing a tool. So what we wanna do is convert this long review URL into a nice short one. So we can do that using a tool called Bitly. So that's BIT LY. Once you click that it should read our Rec Chu to somebody looks like this, you might have to sign up for it and create an account, however, it is free. So once you sign up, you want to login and then go to Create. And we're gonna do is paste in your long URL. So if I paste that in, like so, and you can see it's now convert it into this really short URL. So I don't actually copy this. And now paste that. And you'll see that will actually redirect me to the same page I was just don't so give it a couple of seconds. It should open the review box. Just like so. However, you go one step a little bit further and you can actually customize the URL. So right here we can get rid of all that weird stuff and we can actually put in our business name. So level finish and then click Save. You can see that's now updated. So I copy this link, go over to Google and paste it into bit.ly forward slash level finish, and then click Search. This will now bring up the GMB four level finished and will give the person an option to leave a review. So as you can imagine, it's a lot easier to chop this in email. It looks much more nice on the eye as well. So if I was you create a bitch leaving how to create a link for your business, save it in your notes or maybe your favorite, and then send that out when you want people to leave a review. So this is what we'd actually put in my email is on invoices and so on and so on. So this will help you a lot when it comes to game reviews for your business. 79. How To Deal With Fake Reviews: How to deal with fake reviews. Fake reviews can be a real pain. We've all seen them before and hopefully none of you said being victim of them. In 2019, we have one of our clients give us a call and let us know. They just lost out on one of the biggest deal to date. Usually worry to hit that information at first. However, when our plants lose deal was what they do is they send out these feedback forms, which essentially gives feedback and why they lost a job and it helps them improve their processes. So only speed that form. The person wrote, you had too many one-star reviews. So I wasn't confident you could deliver, which is super frustrating as all the one-star reviews the person was referring to were fake Audit believe in a situation that problem with the review itself. I believe it was a fat client didn't respond to the fake review, thus allowing everyone else to think through. Now we can't run away from fake reviews. I mean, can't remove them on our own accord. However, what we can do is respond to them and making evidence everyone else that that review is indeed fake. If you're unlucky and acquire some fake reviews, the first thing to do is to reply to them and highlight the fact that our fake is an example of what you can say. You can say, Thank you for leaving a review. We take feedback very seriously. However, I'm afraid we have no record of you ever be in a customer. We have never provided service would be the service you provide to yourself. So greatly appreciate it if you could remove the misleading review. This makes it super clear to everyone to review each suspicious. Once you've responded to the review, you can notify bugle about it and request them to remove it. However, they won't know where to move it, so don't place any bets on it. However good we'll do provide you an option so it's best to replace it. I'm going to show you now how to report any fake reviews you get. People make it very easy to actually report fake reviews. You simply need to be logged into the email account which is registered with your Google, My Business account. So I'm not into that email account right now. I've typed in level finished up my GMB listing. So what you wanna do is find the negative review. So let's just imagine this review at the top is going to be a negative review. So let's just imagine that Christine said, we'll finish was terrible. They broke my TV and they stole my microwave, for example. So what I wanna do is first find the negative of u. So you'll see if you hover over the text, a little flat appears, is flat right here, so this is the flat and you want to press the report, the review. So hover over the text and then click the flag. This one our open a page where you can report the policy violations. So essentially need to pick what's up a violation says so you can read through all of Google's policy requirements right here. So essentially that will only remove a review if they deem it to be a fake review. If it's abusive, Is it contains a virus for example, and so on and so on. So I won't bore you and they each can change later on in your own time. So essentially what you need, pick your violation type. So I typically go for the top one. This post contains hateful, violent, or inappropriate content as there's no bond to give you a choice of picking a fake review. So inappropriate contents and me classifies as a fake review. So you can play around with this and then go back and forth with Google, how essentially you want to basically pick your violation type, plugging your email address. So the email address you want to put in should be the one associated with Google, My Business listing. So plugging your e-mail address, click you violation time and then click Submit. So Google will then review and you'll violation or what you're saying that the violation and then get back to you in five days women outcome. I'm pretty sure I've recently they stopped even getting back to you. So it's only if it gets removed that get back to you. I'm pretty sure now, if you don't remove it, you don't hear from them a tool, you will need to submit this and I'm sure you'll get some information in email. Have I'm not going to submit. It says obviously this isn't fake reviews, actually every one of you and it has a five-star. So that is how you report and a review on Google. But just like I said earlier on, is no guarantee it's going to get removed. However, there is a feature to report it. So you might as well go ahead and use it anyway and hope for the best. 80. CRO - What You're Going To Learn: Conversion rate optimization. In this section we're going to cover what is CRO and why is it important? Cro obviously standing for conversion rate optimization. So this is a completely different for SEO. So don't get these two mixed up. I'm not sure why, but a lot of local businesses seem to neglect CRO, It seems to be a case where they make the website and then just let it sit in the corner. And I don't really optimize it for conversions, which is kind of a sad thing, really is no point spending all this money and time on getting a site to page 1. When if you get there, no one actually calls you and converts into a customer anyway. So I'm going to show you how you can make sure all your website converts. So I'm going to show you a few strategies in total. And my favorite is going to be y cause a CRO hack. So once you add this to your site, you can actually start generating more conversions overnight, albeit you haven't had the traffic in the first place. So let's dive into this section right now. 81. What Is CRO & Why Is It Important: What do you see our so as I just discussed in the overview video, see our notes get mixed up with SEO stands what conversion rate optimization CRO is basically the process of optimizing a website, see increase in number of conversions it produces. Conversions can be categorized by multiple actions, such as a cell, someone's submitting a form on your site or even generating a phone call. So ideally, when someone lands on your website, this should be one main goal you have is implemented by one of your products, which would be a cell. Is it for them to submit a form or is it for them to call you? Why CR important? Imagine working super hard and put in tons of work in the backgrounds. Get your website to page one. And then when you get there, you don't generate any additional cools or cells. It's actually a mango. This would be quite frustrating to say the least. Cr allows you to prevent this from happening by optimizing your site for conversions. Essentially, what you wanna do is make it as easy as possible for someone to complete your conversion. So as your main conversion goal is to generate more phone calls and inquiries that you need to make it super easy for people to get in touch with you. There's actually a same what people say in this industry. It takes more than three seconds and finding a phone number, then it's not in the right place. It's a struggle to find what they're looking for, struggled to navigate or have difficulties using your website is simply sets up Rome. He needs to know who your audience is, so you can make your website easy for them to use. For example, if you're targeting an older generation and you have a 3D really advanced and technical website, that's probably not the best idea as typically the older generation on, as tech savvy, as a younger generation. So what you wanna do it, like I said, is make it as easy as possible for your target audience. So don't go over, complicate things by having a drop-down menu of in a dropdown menu, then finding your contact details at the bottom of the page on the left, and it's not in the menu. You just make it as easy as possible for your target audience. And that is pretty much the main foundation of what you want to have in mind when it comes to CRM. So like I said in the introduction, a lot of businesses seem to neglect CRO, which is a shame. However, Azure here watching this video and watching the slide about CRO, It shows you ever clear eagerness actually learn CRO and generate more conversions from your website. So let's head over now and look at level of finish in the next video, and I'll show you exactly how you optimize a site for conversions, which in our case it's going to be phone calls. 82. How To Turn Your Website Into A Conversion Machine: There's multiple things you can do to increase the number of conversions that come from your website. Before we get into each one, you first need to determine what is the main conversion you want to achieve. Maybe it's a generate more phone calls from your website, or maybe to generate form submissions. Or maybe it's both. Once you determine what your ultimate version is, you can then take steps towards ensuring your website is optimized for that specific goal. Let's take a phone call conversion, for example. As discussed in the last video, if you take someone more than three seconds to find a phone number that is not in the right place, you wouldn't have your contact number visible and above the fold. This means as soon as someone lands on your site, they're able to see the phone number value and haven't scroll. Phone calls is actually the main conversion for 11 finish. Let's run through exactly how to optimize a site for phone calls. So this is the homepage for level finish and Azure will see soon as you land on the homepage, we have a contact number here above the fold. So as you can imagine, if someone landed on our website and they wanted to give us a cool without even having to scroll. They have all the information they need to get in touch with us if we look closely, we also added a little phone icon to the front of the number that just helps it stand out a little bit better. Albeit you probably shouldn't have this white background with a curse into the back as a text is also white. So we can either make all the texts and a different color or just change the image at the back. So just like to bear in mind as well, bear in mind what background image and use as it can obviously clash a little. So if you actually scroll down our website, you'll see you've got these colored bands section here halfway through the page. The reason why I've added is halfway down the page is, as you can imagine, if someone is halfway down our site and this banner wasn't here. If they didn't want it to give us a cool, they'd have to scroll all the way back to the top of the site and then find a phone number and then give us a cool. It might sound silly and this might sound like, you know, it's not that much work to scroll back to the top. However, when it comes to generating conversions, what you wanna do is make it super, super easy for that person to get in touch. Elite, you want to remove all friction possible. So as you can see, I PUT request an estimate and that I've listed off phone number right here. If you scroll to the bottom the side, it will be the same as well. You have a phone number at the bottom. So again, even if it down here, you don't have to scroll here. You can even go straight to the bottom just to go off phone number. So it's all about making it as easy as possible for someone to get in touch with you. We've done the same for our service pages. So if you go for coffee page, for example, you'll see we had the contact number at the top which is visible. And as you start scrolling down the page, we have another colored banner here too. If you kept on scrolling to the bottom of the page, you'll see we have another kind of banner here too as well. So she no way someone could miss. These are conversion rates are going to be higher than a similar site that didn't have these elements on them. It's important to note as well that all these banners are the same color. What this does is more of a psychological element off the sea. And I'll contact number in this brownie orange, call it the first time. The next time a user see this exact same color, there's subconsciously going to associate it with a means of getting in touch with us. Simple, but some effective. The worst thing we could do is change the color of the bandwidth route. Decide as what you started with, be disrupting the whole psychological element of it. So let's head back to our slides now. What we just covered is how to generate more conversion from your website in the form of a phone. Cool. However, if phone call isn't your main goal and you Robert generate more form submissions. More of the same principle, however, instead of adding a balance on your phone number, you'd simply add a request, a callback form. So you've got two examples right here. The first is contact us, your name, email address, company, website, and message. You don't see customized to suit your website. And on the right we have request a callback, so name it can't be any telephone. They think they're bossy and you'll get notified that you can call that person back. So the one on the right is kind of still geared towards a phone call. If you'd rather use something like this, I'd probably just with a phone number there anyway because some of our crista cool about you don't actually know what is fine, but they're gonna call you. So it's might not be the most convenient, but essentially wherever it's a phone call or a form submission is the same process. Just optimize it a little bit different in regards to what you put on your website. 83. My Favourite CRO Hack: So what I've just shown you in the last video is how you can generate more phone calls from your website on while so strategies are very powerful and impact for they typically tend to work better when people are on the computers such as I am right now. However, the majority of searches are carried out on mobile devices. So we also want to make sure our site is optimized from a C R O perspective for mobile devices to. So if I actually show you how eyesight lives on mobile right now, if I bring in this browser what? What happens in this corner right here? So any closes so you can see what happens. Do you see this little phone icon just pop up? So this is how I site looks on mobile devices. And as you can see, we've got this massive phone icon in the right hand corner. So this is super powerful, as once you click it, you'll see it will trigger out of court action on your mobile device. So Adam, on my laptop is asked me to make a phone call from my Mac book using FaceTime so I'll just close that now, so it's actually can imagine. This makes it super easy for mobile users to get in touch with you. They simply have to click one button on the site, and the beauty about this button is fixed, or even when you scroll down the site and go further down. The busing is always on show, and it's visible. And as you'll see as well, I've made the same kind as every other c t a on our side. So again, it goes back to the whole West psychological element off, triggering conversion. So again, this is really, really impact, for I'm going to show you how you get on your site. It's done that using a plug in so again on a desktop, the plug in he doesn't show the button, however, on a mobile device, it will show it. So I'll show you what a plug in is called. If I go back to my dashboard, I go to my plug ins. There you go. So this is a plug in. You wanna add is called call now button, and it's by his person called Jeremy right here on. Like you see, it will turn mobile. This is we'll see a call button fix of the bottom of your site. So really, really powerful, I call it like I said, if you have tons of traffic going to your site already and your main conversion goal is also gonna be phone calls simply admits Boston, you'll see a massive increase literally overnight, so I hope you enjoy guys. 84. Tracking Your Results - What You're Going To Learn: How to track your progress. In this section, we're going to cover the importance of tracking your progress, how to track and manage all of your Backlinks. So I'm actually gonna give you access to a spreadsheet that we use ad agency. So essentially, if you want tracking and managing all of your Backlinks, believe me it within three months time, you're going to be absolutely confused as things get messy very, very quickly. This is especially true if you have gotten a mobile backlinks to your site a month. So with the spreadsheet, you can stay nice and organized. I'm going to show you how you can track your keyword position. So as Paul other local SEO campaign, they should be targets in a few keywords that I should say you want to go keywords is keyword x. Instead of having to go over to Google every day and type in keyword x and then searching for it, I'm going to show you how you can track your keywords in relation to your website automatically. And lastly, I just wanna go over a few things that you should be aware of as you're building out your campaign, right? Let's dive into this section. 85. How To Keep Track Of All Your Backlinks: one thing I want to be doing is tracking all of the battling shot website has doing so will take your game to a whole another level, and I can almost guarantee none. The businesses you're competing maybe in your local area are tracking their back clean. So I'm gonna show you exactly how to do it. Now, just going to send rush on plug in your website and you'll see what battening down there. So I have 116 at president for level finished. So simply click that number I've done already in a different tab. And what it would do open your main factions page. So we've already seen this page and I linked build in a section off the course. However we're going to do, we don't want to copy all of the back links. We want to just get the actual back. So we don't want to be copying over citations. As I said in a link born in part, of course, as well Citation in a different type of link, we only want to be tracking our actual links we get for the guest post in on processes like that. So this is a spreadsheet we use. Essentially, it manages the whole websites that offsite seo history. So every link I build, I will write down here and track it. The source is the Web site that links to me. That d A is always gonna be the main 40 which you can find out just using that seven much blood. And I showed you on earlier the euro is your role that links to anchor text is obviously the intercepts of part of the text is clickable. The type is a type of protective. Say, for example, this one down here it just said little finish. So we know that branded anchor text the date posted is a date. The link went live on. The last column is just noted only notes to put about the link, for example, how long it took to get placed, how long it took you to write the content, Just stuff you know about really. So the beauty of having a track of all of your links is that if you're working on the X, your campaign and your on page one, you're on page one for ages. Then all of a sudden you disappeared to page eight on page nine. You know something's gone wrong. If you haven't changed a site that it's not gonna be an on page s. You issue or nine to that 10. It won't be an on page issue issue. The setting, albeit will most likely be an offsite seo issue. So this will be sent to your office site. So most likely it will be a link you built to link you built. You might initially think it's a good link. However, some links are toxic and they don't always have a positive benefit on movements in Google. So that link potentially made your site go down. However, if you're not keeping the traveling should build, you have no idea which link potentially could be. So keep intractable. Your links is a really smart thing to do. I'm actually said it will take the game to the next level. So if on a longer link like I said, just go out with seven rush, you could actually find a link. So the source page will be this one right here. The ankle. You can see it would be this bit right here. I would copy. This would be the aura. Which is Lincoln too. First. Seems had 12 days ago. So what I do is find out the date off. That's actually quite new Ticket. Didn't tell you that. They would just tell you 12 days ago. Then you find out what data is now on track. About 12 days ago. We're now You've actually hover over that, and it tells you the date was actually built as well. So that is good. Do you make sure you keep track of all your links? Yeah. That is one thing you definitely be doing, guys. 86. How To Track Your Rankings: Now they're working hard on getting your websites of page one. It's important he traveled your progress to see how things are coming along instead of googling your keyword every day to see what position you're in. Trying to find your website and see if you're going up or going down is much easier to just use. A tool is also actually very inaccurate to just google your keywords as a social. See we based on the current location you're in at the time of searching. For example, if you're way out of the city and you give about your keywords, there's always you'll see will be different than what you see If he was in the actual city . Your talked in City eight and over in city B or city see on your Google your keywords there's ultra see will not be a true reflection. This is especially true for the map bacteria. As Googled, local AL Room is based on proximity. So how close you are to actual business and the searches you're typing in. I'll show you two tools you can use to track of keywords and make it completely hands off. The first tool is a tool of in Sem Rush on a second tour is a website called Certain Robot . So let's start with seven rush now so ahead of the same rush and click projects and then click position tracking. What we do is enter your domain name, so it should be an actual domain name. So level finish for me. Make sure you have your actual domain name and no, in a paid like carpet for gone for one of your services, just leave it as your main domain name. Once you've done that, click set up ensure you have Google. They're on device. Leave it on desktop location put in the CCU target. So for me to be Richmond, Virginia, this is also gonna be the location several searches from to find your keywords. So again, it's just another benefit of using a tool. Make sure you have language selected for volume to show makes you have local. So so much uncertainty, local results as well. For the business name for the local map pack again it will say a please instead, exact four name of your business as it shows in the local map app. So again, this is the name exactly as it shows on your G m b. Your Google my business listing. If you're unsure how it shows, just head over to Google on type in your business name. Find your list in and you see level finish with a capital L on a capital F And it's one word so I wanna try it. Mine in exactly the same. So level finished, like so capital letters in no space if you do at a space in it. For example, What happened is that when so much is searching Google to find your GMB listen, it will simply just skip party and say it didn't find it, even if it did actually find it in the first instance. So level finished what you have done that in for dinner or information keywords. This is where you have opportunity now to add in your keywords. You can actually go over to your Q and research temporary and just copy the key words here . However, I'm gonna copy and fired to keep it nice and quick of what it would take hours with this load in the video. Once you put in your keywords, click add to project its within move them across to your project keywords. You see, a little box here says semi weekly updates. So if I leave this check, essentially, what would happen is so much will seven report every single week on the updates of my keywords, if they're going up that have gone down very useful and again makes it hands off. So I recommend just leaving that tick and then click start tracking. So what we'll do now so much is searching Google for your keywords in the city. But down for locations over mine is Richmond and isn't gonna find out exactly where you are . A ghoul What paid what position of what your role is coming up for all of your keywords on present, the information to you in this dashboard. So this way for its information to load. Okay, so the information just populated now. So by the fault you'll be on the landscape tablets Just give you a good review off the keyword. So my average position is vision 21 visibility 8.86%. If not sure what these things mean. You can just probably overlook I want and I will tell you I will tell you. The key was you having top fruits on one keyword in the top free about one in the top 10 1 in the top 20. I've got fire in the top 100 toe, So give you a good ranking distribution chart here. Some keywords. However, what I found is much better just to go to the overview tab. This will show you the keywords and position a lot more visually. Easier to say. So if you scroll down to see what the keywords right here but the key word about my position in Google and for school to the right about the euro, which is actually relevant so we can see straightaway for flooring contractor Richard Virginia. I'm in position to which is a pretty good what laminate floor installation. I'm in position 21. I've got carpet installation. Listen, 20 free. I've got carpet in storm. So a different variation off insulation. Addition. 27 tower installation. I've got 15 32 so there's 10 results, but page on Google. So I'm at the top of page free for this one toward the top of page free two, or the bottom of patri on towards the top of page for for this keyword, so they get really good results. Bearing in mind, it's a brand new site. It just shows you how powerful are the processes that I just showed you. If you get the site set up correctly, did on page optimization, so we'll be on page elements on build high quality links. You can definitely get really good results and probably better one than these if he's going to the right. Like I said, you have the Auriol appearance. Do you keep an eye on this? Because, as you know, like I said, you want to produce quite a bit of content for your science. So for this keyword right here, I have carpet installation rich in Virginia. I have my carpet service page period, which is good. However, sometimes you can't you get one block posts appearing, for example, which read a block post talking about how to install carpet. Google could get confused potentially and then actually show your blood post and not your main service paid. So if you don't check this, you won't actually know what pages appearing. So if you want to do this now, using the total which is certain robot this tall? I'm pretty sure they give you 14 days free. Trial on after that is only $5 a month, so it's pretty inexpensive. It is a little bit slower, and it's not as accurate. But I'll show you how it works anyway. So if you go to my dashboard so first we want to sign up. Sorry. Once you sign up, you want to go to my dashboard and then you want to click that new projects and simply enter project name. So I typically just put in the name of my website. The main aim That would be level finished dot com again. Same adjust Main domain? No, in a service page, the keywords, the keywords I'm targeting. And so let's place him in here. Okay, Thing about let's change our if you paid it all in one go need to goto add keywords in bulk , and then we want to do is put a little comma after each one, just so it knows it's a different keyword or alternative. You can just go back Teoh single mode, which I'll show you in a second. We just copy this you can't describe It's a single mode and then plug in your first key, went there and then go to another one. What about five to do for ease? I'll just paste them all in here. That's fine on their global region. Makes you have the right country selected. So my is Google us. Make sure if you're in the UK go find UK Ivan Teen on AMC. Click Argentina. Once you've done that, you want to click advanced options and what makes you have Google local selected? This is extremely important. If you don't select Google local, then it won't actually look in the Google map Pack for your business. Such location again gets close as you can, so I'll go for Richmond, Virginia. It just won't be aware of as well with search location. It's also advisor. You should check out the link first. So if you look down here a little link. So if you give out a click that what she load Google maps and want to make sure what you put in here is actually a real location and give it exactly the same name as it appears in Google my business. So if I go to Richard Virginia on go over here, I put in richer in Virginia, you can see it's actually found it already, so that is good to just make sure it's it's found. If it hasn't, then obviously you want to go back and put in a different name. So once you've done that, put your local business name again. It's exactly how your business appears in the Google Maps section. So on your G M B. So level finish and then click. Add project success. We're going out now. You'll see it added a project for us. The let will finish as checking Google. We put in six different keywords. Frequency is gonna check this every 24 hours and is currently in progress. So it does take a little time for it to populate. But essentially, you can see essentially the same thing. It will give you your rate in. It will show you if you're going up, which will be the change. The latest will be where you currently are in Google. The change will be if you're going up minus so you can see the whole progress and you can actually click into the keywords because no keyword today to come through, and it will show you a little charts. At the moment, as no date has come through, I can't see the line chart. However, once the data comes through and get some change positions that going up or going down, you can see a same way as you did in several of the visual chart as well. So again, pick which one which you most prefer. Like I said, we use so much. No, this is still pretty good anyway and very inexpensive. So if you are running on a budget, this would be a better option for you. 87. Key Things To Be Aware Of: key things to be aware of as you're building out your local seo campaign. So you'll remember this tour robot. I showed you how to add your keywords in this tour in the last video. However, that video was made probably just over a week ago now, So I'm actually here a week later in the future on I'm now in my account, and I've got some results coming in for my keywords. So you can see for my six key words here, I've got carpeting store rich in Virginia. When I first entered this keyword into the tracker, I was actually in position 25 on. The later result is now I'm in position 12. So I've actually improved quite a bit for that keyword, which is really good. You know, it's just just a week time as well on the site is still pretty much knew, which is good. You can see if it a keyword right here. Flooring contractor Richmond, Virginia again. When I first entered the keyword, I was in position 13. I'm now in position 12. So again, good results. Same for these. Key were down here. I was 18. Now I'm 16. I was 24 9 14 Which is great. I was 25 now and 26. I was in position 30 on now I'm in position 20. So again, an improvement of 10 positions. So you might be just Q anything? Oh, no. You was in 25 1926. This is nothing to worry about. And keyword do fluctuate all the time. So you know, if your keyword start service abolition 25 at the next week or position seven, don't worry about it. Google updates outward From what? The time? So as a result, keywords do fluctuate. So you actually click this keyword for carpet install Richmond. You'll see, when I put in a keyword, I was position 25 actually went Tradition 24. And then I've dropped position 26 I've been there ever since. So there is nothing to worry about. You know, when you're doing it s yo campaign. You want to look at results over the course of months and not weeks. So, for example, if I put this keyword right here carpeting still rich in Virginia, you will see I put in the keyword originally 25. Then I went to 26 26 again and then I show up tradition 12. So things can happen like this. So again, don't be worried. And don't sweat the small stuff. Let's see if I can show you another example. So Throwing Contractor, it's a pretty good example. So again, I plugged it in position for team, which is where was in two years later. I didn't drop down position 16 so I went down by three position. So if I was talking to my life right track of right now, I probably be a little bit upsetting me two days to Oh, no, I've gone down free positions. However, two days they are on backup tuition 12 which it once about higher when it first entered, the key were so, like I said in summary, don't just sweat the small stuff. Make sure checking your rankings and looking at things over the course of months on not weeks. The next thing I just want to let you guys know is as you build that links to your site, you need to be checking the same rush. I would say at least once a month to just come in here and plug in your website. So sea level finished dot com I won't do this because I will say quite a while to load and it might slow down. My ran were made my computer slower. But essentially I just said that I still went for a search. Anyway, Essentially, what you do is plug in your website. I just see how many backing should get in every single month, as what will happen is over time you will start to generate back. Think naturally, so he will be back. Think it didn't actually build yourself? But other websites founder Clinton and I decided to link out to you. So what you wanna do is make sure you check for back links regularly and also update your spreadsheet to include these new back links as well. So that's it. Guys, Like I said, don't stress if your keyword drop it Rankin's and make sure you check some rush at least once a month to get any updates on back links. See in the next video 88. Putting It All Together - What You're Going To Learn: Putting it all together. In this section, we're going to cover wide knowledge is powerful, that might seem pretty obvious and does apply to most things in life. However, it is more true than ever with SEO as SEO is forever changing. So the difference between being on page one and page two can simply be between the amount of knowledge you have and what you know about SEO. Also going to cover that timeframes you can expect to wait until you see decent tangible results. And we're going to cover where to come to if you need support or have questions. So let's dive into this section and start to wrap things up towards the end of the course. 89. Selling SEO - How To Package Your Services: So if you plan on using what we've learned so far in its course to go and actually sell Kyoto local business owners, this is that video for you. So I'm currently on our agencies home page, So cooked, sliced, accredit UK. So if you went on our home page and scroll down, you would see this section right here free, effective ways to boost your on line cell so you can see this is how we present it to clients. And we offer free different packages, build the brand, grow the business on dominate the market. Do ignore the price. Is Aziz prices obviously base enough, Stop it in big cities in the UK However, if your client doesn't want to talk in a big city, that might want to target maybe the few local towns you obviously need to price your campaign accordingly so you can see freedom packages and each patty there offer pretty much the same things with you on page S E. O. On Page s here on Page seo. However, when you get into the details of like, how many article be published a month apart of blogging usually due to here, we do 48 if you do for a link building eight links a month, 14 links a month in 25 links or so in themselves. So this will give you a good idea of how you structure your packages. So, essentially, when you offer local SDO, you wouldn't make sure you cover every single element the client needs to get on page one. So that would be the basic. Such a setting up the new Analyst six search console, which, as you've gone for the course, we now know how to do keyword research. Massive fundamental On Page Seo off Page Seo said again, you know exactly how we do here at Click Slice and you have all of our spreadsheets as well . So that should help you quite a bit. Schema markup. You obviously need to add that to the client site again. You got a training video on exactly how you can do that? You wanna optimize the GMB how to generate a site map off? He would have published some articles to the site a month as well. Come on. Blufgan took five keyword optimization. So again, as part of standard package, we optimize the site for five different keywords. So again our packages start £1000 of months or they go towards big cities so used to be optimizing the site for the five big cities. We determined with the client in the second package, debutantes in 20 different keywords. So again a lot more value in that keyword. You see, we have 75 directory listings. So this is what we refer to as citations and, of course, to the first package will give you 75 citations. They never 135 135 again. Like I said, you know these ones probably overkill. You don't need to over 175. But again, if our client is talking to, say, 20 different cities, we always need a lot more citations just to cover all of that as well. So link building is probably, I would say, the one element that has the biggest impact on price, as as you probably have a good understanding already living building, thus take a lot of time and does require a lot of resource is so amount of links we're gonna generate to the client and dictate the price as well. So again we do at a competition analysis. Google Search Consort Management. So this is just ask managing their search console. So as you'll find is that when you take on clients nine times out of 10 and a client a few issues with the site, which would just happen over time maybe one of the website designers have made of changing it just messed up something in the code. If that does happen, Google will notify you free to search console. So if I plant does get notified, we actually managed and fix the air for them as part of the campaign. So you've got technical SDO implantation So again, if it required adding any closer to the sites such a scheme are site map and stuff like that. We also do that part of campaign on, obviously the general parts of support. We have phone email, dedicated account manager off keyword tracking and monthly reporting. So I'm going to show you a sort of huge for the last two Sochi we're tracking on a monthly reporting. It makes it really, really nice and kind of hands off. So I know in the course I showed you that very but which is a free tracker. However, if you're managing your key, we're tracking for tons and tons of clients. I recommend you get a subscription with this company right here. Agency analytics You can see you can actually create adaptable for each client on each client dashboard. Upload their logos. It looks a lot more professional and you component tons of things using the A P I so you can put in the Google Rankin's, you can put it, put it in the AdWords. After running ads, you could pull in how many traffic we're getting to the site a month through the Google Analytics. Do you see the keywords if they're going up? If it's going down, it's really, really good. And the good thing about this as well You can plug in someone's email and then put in the frequency you want for reports of God every single month. So, for example, one of our clients we set frequency toe one recent report toe one. So we have one report which wrote that to apply in every single month. Hitler got in the 30 for the 29th appreciates effort if at the end of the month, but essentially automatically eggs analytics. What it does, it looks all the keywords for a client. And they put in a nice report and sent out to a kind automatically every single month. So again doesn't require that much are into the reporting. However, we do obviously have to manage it and make sure things are going in the right direction. And, for example, you know it secured Rankins were going down by, say, 400% and that gets sent automatically. That's quite an issue, so we don't need to be checking it every other day just to make sure the campaign is going in the right direction. So it's energy when you Cosco you know, best to package it like this money goes to going out there actually getting clients. Obviously, this isn't a call him hard to get clients for your local waste your agency, but essentially a good foot in the door would be going for the G M B strategy. So why would you go to Google and I'll type in a keyword? Let's say I want to get a plumber in London, for example. I would actually google that keyword plumber London. I would then go and look at the websites that everyone may be paid to free four or five. So the 1st 4 pages here, ignore page one of the people already on page one. Maybe they won't get how much value out of S E O. But I was simply go on page two, you page free. I would find a website and just say, Hey, I just typed in a plumber London on Google. And I found you guys on page three. You know, a lot of the traffic Go to that page one. Are you interested getting higher up on Google? If you are, I'm one happy to do it free. Or it just explains things you can do yourself to fix your website. 19. I intend to make people won't do it themselves. However, because you're getting an opportunity and you know you're given a value. You're providing value. You're showing them what doing wrong and how they can fix it. Don't just say to you, that is really great. You earn my trust. How much do you charge to fix it? And then you get your foot in the door on and really put up a trust and then get them on board as actual month for the client 90. Knowledge Is Power: Knowledge is power. We've covered a lot of elements in this course ranging from keyword research, Google, My Business, citations on page SEO, link building in CRO and many, many more. Some of you might find it a little bit overwhelming, which I must admit there is quite a bit to take in. However, when you do take it in and actually what we've covered, you can be certain you're doing the things that will get your website going in the right direction, which is obviously hierarchy and Google as well. Now towards the end of the course, I can say that you now know way more than a majority of local business owners. Most business owners won't even have a clue or a keyword is, let alone a backlink of CRO. You are now on, equipped and ready to dominate your local city, and I believe you will do it. It's not about putting these things into action. And that's where the real magic happens. Every head I was to go now and look at the exact results you've managed to achieve a level of finish by using the strategies you now know, I'm sure you'll be impressed. So among gigabyte now and I'm in incognito mode. So essentially I have no cookies on laughing, you know, affecting the results. I see I talked to one of our keywords, Kafka installation of Richmond, Virginia, which you probably seen this keyword multiple times, right, is cuz now you can see if I go to more businesses y hair, so I'm not in the map PAT. However, if I do click more businesses, see I should be on patron or ready for this keyword. So we have level finish right here towards the bottom of page one. So we're really on page one in which is really good. If we go back to the organic results, you can see we keep scrolling down. You will have level finished already on page one for that keyword. So position 10, 9, 8. So I'm a musician a already on page 1 for this keyword, which is really good if I did different variation of this keyword. So Kaaba in school, instead of installation, you will see if you go to the organic results, scroll down, you will see again, we have finished in position 9. So what we're already on page one for both of these keywords, which is really, really good. If we type in another keyword, flowing contracted Richmond, Virginia. I mean, go to more businesses here in the map pack. You will see we have level finished towards the top of page one. So that's actually position 1, 2, 3, 4, 5, 6, 7. So Obi-Wan position S7 already for this keyword, which is mind-blowing. Because if you scroll down, you'll see the tons of websites below us. And it's actually ten different pages for this keyword. So what we're ready on page one in the top 10, really, really good organic results. You can see we have level finished right here in position forces one to freight for. So we're already on page one for the organic sessions were free of our main keywords. I'm on page 14 keywords in a map section as well. So this is all going in the right direction. And like I said, Guys, you now know everything I know and I optimize my site step-by-step using the whole process so you can go out and replicate these results for your business to knowledge really is power guys. So please do make sure you don't just watch this course and take no action. Please make sure you got there. And yet she action of what we've gone through. 91. How Long Does It Take To See Results: What you would have just seen in the last video is a results we've managed to generate for level of finish in the space of free mumps. Now just wanna give you a word of warning. Free mumps isn't typical. Typically we advise clients they can expect to see results within four to six mumps. So just because we managed to generate results for level finish in free months, it doesn't mean you can go there and get the same results. On the other hand, it could it took us a year, it could it took us two years to get results. Seo is very unpredictable. There's no way to say exactly how long it would take for you to see results. However, what you can be reassured with is that you are following a proven unpredictable method to get your business going in the right direction. So DB patient and be consistent. The reason why it does take four to six months is like what we recommend. The reason why we recommend that is because we've SEO, as you know, you're building up the trust and legitimacy of your website. You can't just do that overnight. For example, one element of the campaign is linked goad him. So that's going out there and building links to your site every single month. You can't just go out there and bought a 100 links in one month, 0 in theory you can, I wouldn't recommend it as you can obviously get penalized by Google for unnatural link built in. So as a result, you can't do a 100 links among. You want to go ahead and do links month by mumps. So this takes time. So as a result, when you're reviewing your SEO campaign, you want to be looking at a month by month, Not week by week, day by day, month by month. So a good idea, we should look at your campaign every three months just to make sure it's going in the right direction. Obviously in the first month or two, you want to pay a bit more attention than usual as you're tracking your keywords, give me on-page SEO and all that set up. But essentially just once make you guys aware, typically regenerate results within three months. It doesn't mean you can also get the same results. However, like I said, keep plugging away and you won't get there because you are following the right strategy. 92. What To Do If Your Rankings Aren't Increasing: What to do if your rankings on increasing? First thing says, stay calm. So if you've been carried out your local SEO campaign for longer than six months and you've seen Zero improvements. Seo rankings haven't gone up, or even worse, they've gone down. What that means is science has gone wrong along the way. I forgot to make this video currents on the most likely culprits and explain how you can fix them. So corporate number one, your over-optimized anchor sex. So let's say you've been building links to one of your pages and the main keyword geotargeting is plumber London. What you wanna do is check got battling spreadsheet and have a look at all the links pointing to your site using the anchor sex plumber London, you could have just too many variations of the anchor sex. Do find this is the case. I wouldn't recommend you remove these links. Well, I would advise you do it to start building more branded links to help balance out your over your ankles expiration. Corporate Number two, you've under optimize an anchor text. So this would be the opposite of what I just mentioned in num one. So what you wanna do again is open up your backend spreadsheet, have a look at all the links pointing to your site and then make a count of all is high. And the links mentioned your keywords, so they don't mention your keywords enough. What you wanna do is go and build more links for your keywords in them. It didn't want a bit of guidance or accentuation use just plug into Seminar 1, the sideshow competing. We have so ideally a sky above you in Google, and then you have a good idea of what they're using. And that can essentially be a blue button that you can use to culprit number 3. Keyword density is too high. So this refers to the actual content you have on your website. So potentially you could have mentioned the keyword way too many times on your page. So as a result, you've over optimize. Remember, when we're doing SEO, we want to fit in and look natural. If you go ahead and add the keyword on your page maybe 20 times or three times more than you should have it. What's going to happen is giggles. And I realized, hey, this guy shot and Brian for this keyword. And as a result, they're gonna know is you're an SEO and it'll make it harder for you to get to page one. You want to fit in and look natural. If want a guideline on what keyword density issue for your website. Just haven't heard at websites already on page one of Google and just check how many times I've mentioned that keyword in comparison to how long the actual content is. Culprit number 4, you don't have enough citations. Ranking in the map pack is all about geo relevance. If you're not ranking in there, simply go and build more citations. Also work on getting more relevant links to co-create. Number five, you don't have enough reviews. Reviews help build social proof, which in turn help increase your click-through rate. So that's a number of people that decide to fit your website over someone else's. Click-through rate in itself is a ranking factor and it's a clear signal to Google that your site must be good as everyone's clicking it over the others. So as you work on building up more reviews, you increase your click-through rate by default, that's ranking higher. These are typically the fine things that can hold a website back. And once you fix them, you can expect your website to get more visibility and Google. 93. Google Algorithms You Should Know About: Local algorithms, you should know about Google chain that algorithm over 500 times a year. The majority of these updates are minor and most websites won't even notice them. However, a few times a year they released a massive update, which are referred to as core algorithm updates. Most SEOs get wider than the head is not on the way as a Schedule a loser Rankin overnight. However, if you find a good and safe practices law could be inferring this course, then you should have nothing to worry about. It's more a case of Google and not the ones who are really trying to exploit the algorithm. And it rank on page one overnight. While some people might have some success, it's only short-lived. As in the end, these sides never win, always get pushed back to page 10 and above. And even in some instances, they can get penalized and d index, which essentially means again completely removed from Google's index. So if you want long-term success, our avoided low-quality spammy tactics that try to game Google. If you follow that, you'll have nothing to worry about annual sleep good at night. So free updates I want to talk to you about. And just to clarify, there are way more than fair updates. However, these free, in my opinion, are the biggest and the most relevant. So the first one is called a Google pigeon. Then we have Google Penguin and Panda. And yes, I kid you not there for some reason. Google lights and name the updates off the animals. I'm not sure why they've done it for those I can remember. So anyway, let's just get into it. So pigeon was into 1014. The main goal of this update was provided in localized search results for users and have a big one they release, which in my opinion is actually the biggest one, was Google penguin. This one was talked about a lot. The main update of this target was to go off the science who were buying spammy and low-quality links with the sole purpose of transit ranked higher in Google. This update was a tennis, golf that all sites abuse illness and not just local ones. So as you can imagine, there were tons of sites. They've got hit in this update. Another big hot day, it was google panda, which has rolled out in November 2011. This one, targeted websites have low-quality content. Content is a massive thing for Google as you can imagine. And it doesn't want to have sightings index that has content with little to 0 value. As you'll see, Google is constantly making changes in our firm to show up people on exploiting it. If you provide SEO services and it's good idea to stay in a loop and makes you have a good understanding of each update is actually a page and most have on its side, it's cooled and must.com forward slash and Pigou algorithm does change. And essentially what is paged does is it lists out all the biggest updates a date. So you can go into page, for example, and click 2013 and then we'll show you all the updates in 2013. So you've got hummingbird and so on and so on. If you put some time side and actually learn about what, what is updated targets in this will put you in a very short position when it comes to going out there and getting clients. For example, you can plug in a website into SEMrush and see if it had a big traffic drop. If it did, you can then tie the optimum and Google update came out. For example, if a client site drops, let's say in August 2020, you pin she know that drug could have been cooled by a hummingbird. So if you know a 100 bird was about, you can then offer to fix that for the person for a fee. Once you've done that, you can put up the trust of the client and then take them on as a normal SEO clients. So there are tons of opportunities at all. Comes back to knowing what you're talking about. So like I said, with SEO, knowledge is power. So if you do so SEO services, I do recommend you learn about the main Google updates. 94. Conclusion.. Bye For Now: Hello Now local SEO experts, well, I certainly hope this isn't a goodbye forever, and it's just a goodbye for now. I thank you so much for making it this far into the course with me and really taking your time to understand local SEO and how it all works, local SEO is becoming more and more important and you now know how to run a local website onto the first page of Google, which is super handy when it comes to starting and promote in any business online. This stuff is super powerful, especially in this digital era. I truly sincerely hope this course has given you everything can more you expect it's a gain from it. I've really hope you found the course valuable. So please be sure to leave me a review and share your experience. It would mean the world to me if you could leave me some feedback. Also, it would be great if you could share the course on your social media platforms and share it with anyone who you think would get value from it. Sharing is caring. Once again, thank you. Thank you. Thank you. I hope you loved it. I had a great time making this course and I'm sure I'll be seeing you in another course. Bye for now.