Transcripts
1. Local SEO - Class Overview: Hello and welcome to the ultimate course on local SEO, where I'll be showing you how you can get your website under the first page of Google. My name is Josh would George and I'll be leading you through the course. I actually own and run the lead in SEO agency in London called clicks lies. With day by day, we are implementing local SEO campaigns for clients in multiple industries. This course brings together all of our processes and shows your exam strategies we use at the agency and presents it all in a nice bite-size format. I'll be covering every single thing you need to know, such as keyword research, how to optimize your website for local keyword, google, My Business citations link building, you name it. I've got you covered. I designed this course for local business owners who would like to generate more traffic to the website once also generally more inquiries and cells. As I'll be going through the exact process we use at the agency. This course is also a great way for anyone who likes and learn more about local SEO and potentially even offer as a service or local business owners. I don't just talk the talk. Throughout this course. You can let you watch over my shoulder and watch me walk the walk. You'll be able to see exactly how to optimize a live local business website to get it onto the first page of Google. And even better at the end of the course, the same website we've been working on, It's going to be on the first page of Google. That person that put him right. I'll see you inside before we dive into the actual course content. I just wanted to clarify one thing. So throughout this course, I will be showing you a range of different freed souls that you can use to carry out specific tasks within SEO. However, if you'd rather use one tool to carry out all of these tasks, instead of using five different tools, then this is the tool that I recommend you use and it's called SEMrush. So SEMrush is a premium all in one SEO. So literally allows you to do every single thing. When it comes to SEO. Sem rush is personally I'll go to Tool at the agency and is one we use every single day without fail is extremely powerful and literally gives you the unfair advantage over your competitors. The only downside to SEMrush is that it's not free, which is purely because of the mountain data and the information that I provided you. Similar should prices start from $100 per month. However, as clicks lice is a heavy user of the tool, we've actually been in touch with SEMrush, and I'm delighted to announce that we've managed to secure a free 14 day trial exclusively for members of my course, which is you typically so much provide new users with a free seven-day trial, pushed him a little bit harder to ensure I've got the best for learners of my courses. To take advantage of these free 14 day trial, you simply need to click on the link in the video under this icon right here where it says view or notes. Once you click that, it's going to open a drop-down box. You can go ahead and click this link and it's going to direct you to the page which was just on, so you can sign up and get access to the tool for completely free for 14 days. And just to confirm, 14 days is more than enough times that action upon everything which we're about to learn in this course. So you shouldn't have any issues there whatsoever. If you use our referral link to make a purchase, IE continue to use the software offered a free 14 days, then we will receive a commission at no additional cost to you. So that helps us out too. Similarly, the very powerful piece of software, and as I said, it literally give you the unfair advantage over the competition. So get excited and get pumped up as you now have the opportunity to get access to seminars for completely free. So now we've got that out of the way. Let's dive straight into the course content.
2. Local SEO - What We're Going To Cover In This Section: In this section, we're going to give you a good overview of local SEO. I'm going to explain exactly why local SEO is important, especially for local businesses. I'm going to show you the differences between the Google Map pack versus that organic results. So these are two types of listening as you have on page 1, I will explain different between both of them. I'm going to go over the two main elements that make up a local campaign. So let's dive straight into it.
3. What Is Local SEO And Why Is It Important: So what is local s CEO? Local s CEO is a process of optimizing a web site to increase its visibility for a local audience. Keyword being local audience ah website gives you the opportunity to target the entire world. But the target audience your business is located in or near your city that you want to focus on local S e o. In short, you need to optimize the people know where you are located on are able to find you offline if required. So why is local Seo important if your business provides us a carpet installation in London ? But your website does not sharp for a search of carpet installation London. Then you have a serious problem. People don't know about the other pages these days. All searches carried out online. The future is digital. You need online presence failure to rank for the service you offer in the city. Your based only results in missing out on tons of potential customers as no one can find your website your competition with the better optimize science, stealing the work right from under your eyes as a consensual be higher up on Google and more visible than you have zero chance to build brand awareness as people won't even see your website. As a result, they won't see your brand so super super important. We understand local s CEO and if super port me optimized for local sdo to ensure we are visible and people can't find us.
4. Map pack vs organic results: Google's map pack versus organic results. You will be gone over to Google in the past yourself and typed in a local keyword. So local keyword is typically a service followed by a location such as carpet installation , Richmond, Virginia or even carpet installation that London Once you cracked in a local search, Google with them return free different types of results to you. You have the ads at the top, which concedes it on there. There, these people pay in Google with part of you will add scheme. So essentially every time you click this added a top with out of the bottom. This company will pay a fee to Google below the ads you have. What we call the map app section is often referred to as the snap pack as well. So essentially what this is Google is returning businesses to you based on your proximity. So if you are in the city of Richmond and you just type in carpet installation, Richard Virginia Google War turned businesses to you, which are based in Richmond, Virginia, to so, as you will see, this is actually a desktop search, you'll see it says website there on directions. If you did the same search on a mobile. This website will be switched out for a phone icon and it will say call. So it's a massive opportunity to generate lots of phone calls to your business. If you appear in the map, pack below the map pack. Just have the organic listen. So essentially these businesses, which appear on Page one organically, so use a clean energy, results in the map pack or inorganic listens. You won't pay Google a penny as you are there organically, so I'll show you how to optimize for both. Throughout the training course in his video, it is very, very important. You appear in the map pack on the organic results.
5. The Two Elements That Make Up a Local SEO Campaign: the two elements that make up a local seo campaign. Every local s yo campaign, I should say every good local Seo campaign will consist off two elements on Page Seo on off Page Seo. So on Page Seo refers to any change you make on your website to improve its visibility on off Page Seo refers to any change you make off your website to improve its visibility. So on Page Seo, for example, you could update your title tag. You could change a hate one tag on your page. You could edit the meta description of your page. These are all actions you make on your website, and as a result, they are classified as on page optimization off Page Seo. So some examples off page Seo optimization is you can make are building a link to your website. Get your business listed on an external directory, optimizing your social profiles. These are all actions you implement off your website. So as a result, they are classified as off page optimization. So it's really important. Have a good graph off both on page on off page. So unpaid is essentially the foundation of what you build upon on our pages. What you do to push it up higher in Google
6. Setting The Foundation - What You're Going To Learn: Setting the foundation. In this section, we're gonna go through how to have the right mindset and what mindset you need to maintain as you're building out your local SEO campaign is super important as if you don't have the right mindset, what will happen is you'll just end up quitting prematurely and quickly before you see results, which is what we don't want to happen. We want to avoid that cost. We're going to go free. What is the best platform to have your website on, whether it's Joomla Squarespace or WordPress, who go through the best CMS in my opinion, I'll show you how to test if your site is mobile friendly. Again, this is super important as Gou where she introduced mobile first index in 2018. So what that means is Google essentially index the mobile version of your site first. So I'll show you how to test if it is mobile friendly. I'll show you how to set up a two Analytics account for your website so you can see how many people are landing on your psi every single month and what pages they all visits in. I want to show you how to set up a Google Search Console as well. So let's dive straight into it.
7. Mindset: Mindset, it's super important. You learned how the right mindset from day one. And like I said in my introduction video, fed into the right mindset, which result in you quits and prematurely and quickly before you see tangible results is vital. You understand that SEO is a long-term game, needs to be in it for the long haul, I've lost count or the amount of people that commented as industry and say, Oh, I could do the SEO to my site and the next day I'll be on page one. Unfortunately, it doesn't work like that and that is not true. So definitely did not happen overnight. It does take a while to build up. The reason being is when we're doing SEO, what we're actually doing is it builds trust and the pharmacy of our websites. It doesn't happen overnight and it does take a few months actually built up and have a snowball effect. Typically we advise people they can expect to see results between four to six months. However, it can be a lot sooner, which is what you'll see from the cyan building in this course. And on the downside, it counted a little bit longer as well. So if you just do things that's four to six months, that will ensure you have the right mindset. This is especially true for brand new website. So you can imagine if you build a new website, say today or even last week, and it's a brand new website. It has 0 trust and authority in the eyes of Google, which means it will take quite a bit in time for your efforts. A snowball effect, but I came from issue is really, really worth it. Once you do go on page one, especially towards the top of page one, you will be generating a lot of phone calls and inquiries. If you sell products, would be selling more products. More and more people will be visiting your website in your local area, which is exactly what you want. So please, you're not quite fully see results and make sure you have the right mindset.
8. CMS (Content Management System) Of Choice: Cms of choice, if you're not already aware of what CMS stands for, it stands for content management system. So essentially this is the platform you build your website upon. So there's tons of options out there on the market are highly recommend. If you are starting from scratch, you build your site on WordPress for five main reasons. The first, as it is really a SEO friendly, which makes your job a little bit easier as obviously gonna be learned in SEO and optimizing your website. The second is easy to customize with themes and plugins. So plugins make a life of really, really easy, as I'll show you throughout the training videos, It's completely free. It won't cost you a penny. It's super easy to manage and it's extremely versatile as well. So, you know, if your site isn't built on WordPress, it's not the end of the world. You can still optimize your site as I want to show you throughout the video, you just might have to navigate to a different section in your CMS defined the option that we're going to be working on. However, WordPress is my CMS of choice and is one I recommend you use when you build your website's going forward.
9. How To Test If Your Website Is Mobile Friendly: Before we get into the nuts and bolts of the course, we need to figure out if your website is mobile friendly. So essentially in 2018, gigawatts introduced a mobile first index. So what that means is when you make a website or a new page or even update something, Google views how your content looks on a mobile device first, before it sees how you've used on a desktop. This is primarily because more and more people are carrying searches on their mobile devices. So your website needs to look good on a mobile device as well. So you'll see from the example on the left, we've got this website which you see the image is quite small. Text is very, very small. The menu on the left, that logo up here with game, which is quite small. So you can see it's not really optimized for a mobile device. Where if you check the example on the right, you see what the logo nice and bigger the top or the menus at the top, nice and accessible, a very big image. The text is a lot bigger as well. So on the right and loans a lot better and views a lot better on a mobile device. So if your website isn't mobile-friendly, it can actually have a negative impact on your search rankings as well, which will mean it's a lot harder to get on page one. Probably near impossible as well. So do make sure your site is mobile friendly. It's very easy to check using this tool. Who actually created this tool for us? Simply go to search dot google.com forward slash test for session mobile friendly is simply go on his website, plug-in your website URL, and it will tell you if it's mobile friendly. If after you plug in your website, it says it's not mobile friendly, I highly recommend you do get it fixed before moving on into the actual course elements and optimizing your website as this is the foundation we built upon. So super, super important and we get a strong foundation and we make sure our site is mobile friendly. If you are using a theme or like a template builder, for example, nine times out of 10, your site will be mobile friendly anyway, however, it is still worth common over here, plugging your website and just make sure it is indeed mobile-friendly.
10. How To Set Up Google Analytics: Hi. In this video, I'm gonna show you how to set up a Google Analytics account for your website. So first thing first, what is a Google Analytics account? So a Google Analytics account is a platform that Google provides you with to give you tons of information about your websites. Such as? How did this person find your website? How long did they spend on this web site? How many people are landing on your website every single month? Tons of valuable information for these reasons are highly recommended. You know, Skip this there. So this is a site one abusing for at the video is called a level finish. It's a florin contracts in website based enrichment in the United States. So the first thing to do we head over to Google on type in Google Analytics. Sign up. You want to scroll down and click the top result here? We should just say Google analytics give that click and then wait for the page to load. You should see a page like this once You think that was old from Google? The reason why I actually clicked trades account is because this website already had an account created before. I just deleted it 10 minutes ago so I could make it again for his video. So just confirm once you click the results from Google, we should land on the page. It looks like this about setting up an account for your crew analytics. So the first thing to do is put in your accounting. So account named simply, I just put in the initial of my name. So my name is Josh with George. So I just put in jg you want to scroll down and make sure all of these boxes are checked and then click next. What do you want to measure? So now we want to measure our traffic on our website. So just make sure you have a web selected at the top. Scroll down and then click next. It always for your website name. So I could said only that my website name is called level finish. That I would just copy my website name on pace in their level Finish the next thing, Aren't you? Four is your website. You are l so you could be a whole thing from your browser and then go to the box on then paste it in. We're gonna make sure you have is the right protocol. So it gives you two options Http and https. So you're gonna figure out what your website is? You can double click into it. I'll just show you if I refresh that. Typically it shows you a result like this Now in the browser, you can actually see if you see a padlock. It means your hate T T P s and the website is secure. You are still not sure you can double click into it and I'll expand the whole thing, which you can see. The S is indeed there. So it for me I will click Haiti TPS. You could see the error message is still there that it's simply because I have included Haiti. TPS on the four slash is in the box here so well, late to do is just delete them as well. Just make sure I don't believe the l from a level finish There you see their messages now going clever Move that there's a forward slash at the end of your rope. However, that is not an issue. So you can leave that they if it's there so in my case, I will leave it there for ease the next we need to do now select the relevant industry category. So this is a caterpillar which is very similar to what your website is about. So as my site is about Florinda, things do it in the home. I will click home and garden. However, if your website is about accounting for example, you were then also click finance. I'll click home and got him. The next thing asked me for is a report in time zone. So this is the time zone off the website. So the air I'm actually targeting so as my website love to talk Teen Richmond, which is in the United States. I'm going to change the United Kingdom to say United States and they're gonna kick the correct time zone. So for me it would be New York or C. Richman is what entire it in on. It's on the east Coast near New York. Why don't you do that? You want to click, creates and then click two boxes of one up here. Just say you stepped in data processing terms on set this one down here. Do you read freely just to make sure you are happy to accept. However, if you don't set, you can actually create account. Anyway, Click. I accept. Once you've done that, that will now create you an account and give you a unique track in I. D. So this is a unique track and I d cause he's 15537 double 501 It begins of a u A. And you could see is actually also hear a you a 51 free. So essentially what you need to do now is at this code into the head section off your society ceases to the head so it doesn't matter which way you do it. I'm going to show the easiest way, which is used in the global side attack, which is all of this. So we're gonna do is head to your site on go to the dashboard. You want to scroll down to plug ins, hover over, plug in and then click. Add new. I'm gonna add a plug into our science called insert headers on forces. So once you type it in Hey, don't you deflect entire. It will refresh your results for you. So this is a plug in. We need insert headers and footers. It's by a WP beginner. You can see it's got 900,000 acts of installations, so let's click in store now and then click Activate, which means this problem is now live on our site. So what when I do is add the code into the plant the plug ins head section. So to get to that, you scroll down to settings. Hover over that and you'll see it right here. Insert head is emphasis. So click that and that will bring up head of section on the filter section. So as a construction is tell us we need to add it to the head section off the site. We simply select the whole thing on. Do you make sure you have or the code where there is two parts to it? Just make sure you have the whole thing right there. Click command, see or control CH one windows. Go back to their plug in on, then paste it in there and click save. Once you've done that, that is exactly how you add the two analytics. Your website and that is the end of the video
11. How To Set Up Google Search Console: you definitely have a Google search quantum account set up for your website. If you're not sure what search concert with is essentially a platform that Google provides you with on allowing you to seat sons Information about your website, such as how the website indexing in Google how you can optimize of his ability of your website. And if you do have an issue of your website do we will notify you free of Google Search Clinton account So it's very important to do. Set up one to set up an account head of to Google and search for Search Consul You want to click the top result, wait for the page to load and then click Start now under the column that says domain, you want input your domain name So let's do that now and then click Continue now What we need to do is to prove to Google we actually owned this domain. So to do this we need to sign into a domain name provider and create a TXT record with the below string. So it domain name provider is essentially the company bought the domain name from so I actually domain name for my name cheap. So we head over to name cheap right now. Once you logged into name cheap, you need to find a domain. If you have multiple domains, that is. So I found level finished already. One she founded domain. You need to click advance, Dennis, wait for the patient load. Once the page load, you need to click this bottom right here at a new record. We want to go for txt record. As per the instructions for this column right here for the host will put in a act on for the value who will copy that value that Google provides us with which is this part right here. So let's click copy, go over to here and then paste for the last column, which is t t l. Just leave it at automatic. And then lastly, make sure you click Save which for us is going to be the tic Barton. Once I've saved, we have now added a string to our DNS settings on. We have proved to give away actually owned this domain. However, it can take up to 24 hours, but it's information to propagate for Google to be aware of this so If you go back to Google and click, verify straight away, it will not verify. Unless you're very, very lucky. You'll have to wait up to 24 hours of my advice is to come back the next day. After 24 hours, click verify on. Once you've done that, you would verify ownership of this domain. I've just come back a day later. Now I'm gonna click, verify and you'll see. Just like that. The property is now verified and you can go to the property in your search console on their start to play with it.
12. Keyword Research - What You're Going To Learn: Keyword research. In this section we're going to cover what is a keyword and understanding the intent behind the keyword. When I go through how to determine the keyword difficulty for a keyword is very, very beneficial to know. As you can imagine, different keywords have at different levels of difficulty. A keyword that is extremely difficult will take a lot longer for you to get on page 14, then a cue that isn't that difficult. So understanding the keyword difficulty, we helped you tons and will save you a lot of time. We're going to look at how to see what keywords your website already a pays for in Google, again, a novel useful tactic to know as sometimes you might already be on page two or page three for a keyword you didn't even know about. However, once you know about that keyword, you can then optimize your site a little bit better and boost your search positions. We're going to look at how to find the best keywords for your business. We're going to cover how to see what keywords are competition our targets in. Again, another little handy trick. You can see all the keywords, the people you're competing with, it's Augustine. You could simply compile them all into a spreadsheet and simply chop it at once, which are relevant for your business. You want to look at how to organize and compile all of your keywords. So it's very easy for you to action when it comes to doing on-page SEO later on in the course.
13. What Is A Keyword And Understanding The Intent Behind it: What is the keyword? Keyword is simply a search phrase. Anything you searched for in Google is going to be a keyword. So this is imagined. I go to Google right now and I type in a best chocolate ice cream, the keyword would be best chocolate ice cream. It's important to note that the keyword is the overall search phrase and not the individual words. To be successful in local SEO, you simply need to figure out what your potential customers would search for in Google to find a service you offer. So let's just imagine your business based in Richmond, Virginia. And the main service you offer is carpet installation. People in Richmond, Virginia who are looking to get there copying stored, they would most likely go over to Google and type in carpet installation Richmond, Virginia. So that would be a keyword you'd want to target for your business. This is actually the website we're going to be used in. The whole training course is called level of finish. It's one of my websites. One of the main service that we offer is flowing contracting services in Richmond, Virginia. So as a result, the key what I wanted to be Tommy saying would be flowing contracts are Richmond, Virginia. It's also important to know and understand the keyword intent. So keyword and tenant, which is sometimes often referred to as search intent, is literally the ultimate goal of the person using a search engine. So if I have to go over to Google and type in carpet fitter Richmond, because of the keyword in ten is classic view. I am looking to get my carpet fitted enrichment as I typed in carpet fitter Richmond. However, if I typed in how to fit carpet yourself, the intent behind the keyword is not to then find someone sends us figure out how to fit the carpet myself. As a result, the result and I should see for both searches should be totally different. The top search cop, if it's at Richmond, that should return websites. We're talking about carpet fitting services and helped me with my solution, IU my search, get my carpet fits it. And the other keyword, how to fit the carpet that should return results about guys talk about how to install the carpet is an easy, is it hard, maybe tools you need? So understanding the difference between keyword and Senate will help you and take you a long way in your local SEO campaign.
14. Brainstorming your SILS: when it comes to keyword research, One of the first places you want to start is bring storming your current sales so still stands for service in a location. So essentially in this process of what I want to do is figure out all of the services I offer and what locations I offer them in. So before level finish, I would start with services. So I go to my services type from the drop down menu and it was simply list on all the services I offer. So I recommend you do the same for your business. So for little finish, I have hardwood. I have carpet. I have Lemina tile and I have vinyl. However, actual service isn't just hard. Would it be hard Wood floor installation At level finish is a florin installation company, so I'm simply list down my services. So number one would be hard wood floor installation number two would be carpet installation number free would be Lamela insulation or maybe even laminate floor installation. You would do this for all of the services you are far. Once you list down all the services, you want to move on to the locations, so level finish only targets one city which is rich in Virginia. So I only have one location. However, if you target multiple locations, you would have location one location 234 So on and so on. So, once you confirmed all of your services and all of your locations, you want to combine them to make your keywords. So, for example, if I combined the service one on location one, which is my only location, I would get hard wood floor installation rich in Virginia. If I did it for service to, I would get carpet installation work in Virginia so you'd have rinse and repeat is for all of your services and all of the locations, and this will give you your main assails.
15. How To Determine Keyword Difficulty: So now that you confirmed your service and your location, it's time to determine how difficult it is to get to page one for your keyword. So to do this, we need to analyze the websites already on page one and see what we're up against. So you can use this free Google Chrome extension called Mars Bar. So to find it, just simply Google Mars Bar Google Chrome Extension are like so and it should be the first result in Google. So this is a Google chrome extension which essentially pull with tons of metrics in from odds. Not sure what, Moses, are you seeing the website more? That is the CEO Web. So actually, all for a lot of Seo services, however, they do actually have some free s totals. One of them is actually the Mars Bar. So to use the chrome extension, you will need to have an account with more, which again is free to Don't worry about it. Just sign up for account with Mars, download the plug in and then get active on your bugle Crume. So once you got there active, what you do, you go to Google and type in one of your keywords. So in this example, we will use carpet installation, Richmond, Virginia. Or which is the service we offer. And I'll see the location is rich in Virginia, which is a city. If we scroll down, you'll see we just got to standard listings. However, if we go back to the top and then click the model icon, which will be this, click it so it turns blue. Once it turns blue, it means it's active. So what this does it will over late information on the organic? Listen, so you won't do anything for the ads were only analyzer organic, which is obviously what we're gonna be up against with the S. E. O. So you can see is poured in to metrics. One is p A and one is D a so d a stand sort. The main authority and ph dance will page of foresee. So essentially that page authority is how our foreign tive and how powerful this certain pages. The main authority is how powerful the overall domain ISS. As you can imagine, yacht dot com It's a massive website, so the main authority is really high in 19 free just to say as well. Both these numbers are out of 100 in case you couldn't sell from the bars already. So the higher the number, the harder is to beat these guys out as there are very informative site. So typically, when we do keyword difficulty analysis, we like to go for websites at below 30. So if we see any Web sites on page one that below 30 it's a very good sign to after. Hey, we can also get on Page One because firstly, isn't that height of reach a tour for any of these metrics? So you can see for Angie's list, they've got page 40 41 on the main 40 85. So again quite high. So position one and 22 big authority of websites, however, imposition free. You got this website down here called Jesse's Carpet. They only have a page of authority of 20 free and even better at the main affirmative. 14. So what this means is this page is more authoritative than the overall domain. So this is probably one of most powerful pages on the site, which is actually the home page. So do bear that in mind. So imposition free. You've got a very weak side, which is a great sign for me. It means we can beat these guys out very, very easily. You can see a position for when you've got page 40. 27 on 21. So again, very low numbers both below 30 which is pretty good. You could see what Home Advisor next page Authority 38. The main authority. Very, very powerful. However, you know, just because you see a big 81 do not get intimidated, as you just saw already. Got these two small websites above it. We've lowered the main rating actually above them. So again, native optimize of site. Really? Well, if you keep on scrolling down, you see, you've got a page of authority 10 on the main A 40 13. If you look close, you got to see it. Actually asked her level finish. So what? Already on page one for this keyword on later on, Frank, Of course. I'll show you exactly how you got to pay you one so quick. I don't see how you can replicate the same results for your business to. So what I'm trying to say to you here and trying to show you is that long as you see low numbers 27 30 a. Any number below 30. It's a good indication that you could also be on page one. If you see numbers like 41 50 60 80 big numbers just bear in mind. You can also get to page One. It will just take a lot longer and it will quite a lot more. Resource is as a sites on page one have tons of authority on tons of power. So if you want to get quick results, go for numbers under 30. If you don't see any 30 again, I would avoid hopeful. That makes sense anyway. But any questions, you put them in the group and I'll get back to you on them.
16. Keyword Difficulty Pro Tip: right. So now you know what a que it is. It's time to determine how difficult it is to bring compared one for a keyword. So this whole process is called Katie, which stands for keyword difficulty. So, as you can imagine that you want to target a keyword which not that many businesses are targeting, because why? It means you have less competition, which means you can get to page one on a lot more quicker. So with local aecio, certainly the key words are two components. It's the service on the location. So if you're a flooring, contracts are that is the first part, the location to be the area toilet in. So, for my instance, it would be, Richman said, a cure to be flooring contractor Richmond. As you can see, I've got the whole state or Virginia up here in front of me, and you could see Richmond is a city with in Virginia. So as a result, I'm only competing with flooring contractors in Richmond. You know, these flooring contractor down here have nothing to do with me as I'm only tongues in Richmond. So answers I'm not compete with them. If I then said I want to talk about the whole of Virginia, which mean Mikey would be flooring contractor Virginia. That now means I'm up against every single flooring contractor in the whole of Virginia so that there's more people going for the keywords. It's a lot more difficult, and as a result it takes a lot more longer to rank on page one. So do bear this in mind when you pick your location and you want a target. I always advise my clients and campaigns that when we start talking in one city and even better, you've actually zoom in. And she just calling it asserts in town in that city. So, for example, it could be bellwood, which means the killer would be flooring contractor Bill would. So do bear that in mind as a location you talk. It does have a massive impact in regards to how long it takes to see results. So I'm gonna show you to live examples of what I mean right now. So the key wood flooring contractor, Richmond, Virginia, You can see when you search that giggle, you get one ad at the talk and then you have the map pack below that which is pretty good. And then you've got the organic Listen. So this is what a typical results will look like if he did the same thing for the state flooring contractor, Virginia. So the much larger area you can see straightaway, we've got 12 free. You got free out at the top of the page. We just showed you already. It's a lot more tough to go for this keyword below that, as you have. Ah, no map as it goes straight into the organic listings. So Google is not actually pulling any businesses based in Virginia, as it's such a big area where with the Richman search, you can see it is poured businesses enrichments. That gives you a much better chance as well. So always start off with a city and even better, a town within that city, so that is the first part. The second part is once you confirm your keywords. So let's just say, although I do flooring contract on with my site, you can see and love of service I or fire is actually called the insulation, which is a service as part flooring contractors. So you can see if I go to the site. Go to services. You've got carpet right here. So I don't want people who want a carpet installed to kill me and get in touch with my business. So the key would be carpet installation again in the same area of Richmond, Virginia.
17. How To Find Out What Keywords Your Website Currently Ranks For: When it comes to keyword research, does multiple strategies you can utilize to find additional keywords for your business. One of the best places to start is to figure out what key words your website already a peaceful in the first 10 pages of Google, the beauty of this, if he's a key, was at Google already deemed relevant to your business. So all we need to do is compile the list of these keywords, further optimize your site and a little bit better to include these keywords. And you can expect to see massive jumps up in Google. We've had clients where from page to page one, just by optimizing the site a little bit better for keywords. I didn't even know they appeared for in the first place. To do this, you need access to the software called SEM rush. If you're not sure what SEM rush is, it's an SEO tool which is super powerful and provide you with tons of information that you can action upon to further increase the visibility of your website. There are a few other options when it comes to SEO tools such as Majestic, which is used for check-in backlinks. However, majestic has no feature for keyword research, meaning that if you use that tool, you'd have to get another tool to carry out the keyword research element. Whereas we have SEMrush, it has all of the features built-in. So instead of having five different tools to carry out five different task, you can literally just use one tool to do everything you need to do when it comes to SEO. Seo is quite complex. The more information and data you have, the better decisions you'll be able to make, thus increasing the likelihood of you succeed him. Simply put, in this day and age, it's no longer viable to carry out an effective SEO campaign without using any tools. Reason being is because you won't have any data to base your decisions on. A lack of data equals poor decision-making, which you want to avoid at all costs when it comes to carry in our SEO, SEM rush is a paid tool and the prices start from just under $100 per month, which I appreciate is a lot of money, especially if you're new to SEO. However, fair not as I'd been in touch with SEMrush and I'm delighted to announce that I've managed to secure a free 14 day trial exclusively for students of my courses, which is you. So to take advantage of these free 14 day trial, all you need to do is head over to the first video of my class titled cools overview. Go ahead and click this icon right here where it says view or notes. This is going to open a link like so. And once you give this link a click, it's going to open this page where you can sign up and get access to SEMrush for 14 days for completely free. And just to confirm, 14 days is more than enough time to action upon everything which we're about to learn in this course. So you shouldn't have any issues there whatsoever. Alright, so once you have access to SEMrush, what you wanna do is put in your domain name, so level finished.com for example, and then click Search. And what we'll do is we'll give you a domain overview of your whole website. How many backlinks, what keywords you're paying for if you're running any page search traffic. However, if boys are looking at information, what you wanna do is make sure that the right database selected. So as you know, level finishes talking to in Richmond, which is in the United States. So what I'm gonna do is go to database and change United Kingdom. Q United States, if I was taught was in Canada, I would oversee click Canada. So pick the right database for your website. Once you've selected all the information should reload and updates. If you scroll down right here, you'll see top organic keywords. So these are all the keywords my site currently a pays for in Google. First 10 pages. So in a left-hand side we have the keywords. So capa installation Richmond, we have the position and this is the position we are in Google. So I'm currently in position 21. There's ten results per page on Google. It's uncanny at the top of page 3 for this keyword, the next column is volume. So this is the amount of times these keyword gets searched for in Google every single month. So you just information we can optimize our site for these keywords based on the keywords that gets searched for the most. So for example, this keyword down here, the only gets searched for a scientist is 20 times that maybe it's not that valuable. However, I would still recommend optimized for every single keyword to make sure you get the biggest ROI out of your campaign. If you click View report down here, this will let out there remain in Key West you can see all 19 keywords and really see if there's any room for improvement on your website. So do bear in mind if your website is brand new. For example, you made it yesterday or last week, you won't see that much information in SEMrush is pretty good for science that at least I would say one month or two months old, that we have some information data coming through. If a site is I'll say all of them one or two months and it's got information coming through at all. It's just a clear signal that your site isn't optimized for any keywords. It's all. Say if we scroll down, you can see this is the amount of Qi was picked up from my site. So you can see over time, more and more keywords again picks up that I simply because I'm building more links and I'm optimizing over time. If we scroll down, we can see all 19 keywords. So this is the key, what I showed you earlier, carpet installation in position 21 and you get search for 480 times. So if you keep on scrolling down to see what key with away with aware of sorry. It's keyword here, wood floor installation. I'm not sure what would flow that is similar to. If you click this arrow, it will show you what page is relevant for that keyword. Okay, so it's a hardwood page. So you can see on my website, I had this page talking about hardwood floor and installation. So again, the key, what I'm targeting is Hollywood fluorine. As I fought this was the main keyword. However, from doing this process, I've just found out a different keyword variation is going to be wood floor. So what I can do now, I can optimize this page. Let's talk about wood fluorine as well because at the moment is all about hardware. Once I optimize this site a little bit better for the keyword wood floor, I can split my position to go from 47 to maybe 27 or 17, whatever. It would definitely go the right direction and improve as a prey to be more optimized for these keywords. So the whole idea is you kinda go through all the keywords, see what's here, see what pages appear on your website, and then you can optimize it a little bit better for those keywords.
18. How To Find Additional Keywords For Your Business Using SEMRush: Another way which you can use SEMrush to find additional keywords is to plug-in your service and location into the top bar. So if we go back to our website and see what services we offer, we oversee a floor and contracts and services enrichment. So that could be potentially one keyword. Or we go to our service dropdown menu up here and see the different types of fluorines we install. So we can do hard word copy, Lambda, Tau and vinyls. Let's just go with copy it as an example. So this is the first bar, the keywords. So it'd be the service carpet installation and it should be the second part of the area or Richmond, Virginia. So let's just copy the whole thing into SEMrush now. So once we type this into SEMrush is going to return us some information about the keyword related keywords and given us some new ideas of keywords we didn't initially think of. So you can see it's pulling information. Again, just do make sure you got the right database selected here. It's what the volume is. What about the CPC stands for cost-per-click. So this is the price we would pay a producer run an ad for every time someone clicked, I add $14 is quite a lot of money. Yeah, this is why we need to learn SEOs mentioned we don't have to pay for ads because $14 is a lot of money indeed. So anyway, if you scroll down to the phrase match keywords, unrelated keywords, this is where the juicy parties. So as you can see, we've got the main keyword here, Kaaba installation, Richmond, Virginia. They may have a different phrase of that keyword. We've got Richmond, Virginia carpet installation, so kind of back to front. Then we've got cheap copy it, which is not what I did initially think of. We've got Best Carpet, we've got carpet installation and repair. And then we have a 122 belated different keywords. So we've got copper insulation, Richmond, so that's without the VLAN the Virginia. We've got carpet replacement and we've got carpet company. So again, tons of ideas I didn't initially think of. So what we wanna do is export both of these now, so let's explore the phrase match first. Go Excel format. That's also export the related keywords as so. And let's go back to our master file now. So this is the master file early work on that, the agency. So essentially it's a very simple template. We have the MFA tab, which includes all of the keywords. And then we have a tab for each service. So as you go through the masters have you one of them rename the services to what actually going to be. So this might be carpet, this might be hard word is, might be laminar for example. But to start off with, we just call it service 1, 2, 3, 4, and 5 if you haven't have a five services. So ten intos or just clone is five times you have ten. If you have only to their non-food, delete the ones you do not need. So let's open the ones we just downloaded now. So it'd be these two right here. So let's go for this one copy installation. I believe this is going to be the phrase phrase bonds. Yep, is indeed. So we want to take the first two columns for the phrase keyword and the volume is 0. We need the keyword and the volume. Let's copy them and then go back to our template. Don't worry about trying to screenshot this as I will be uploading this into the project and resources section for you. Paste that in there. Just like that. We don't need that anymore. Then it's go for the young one, which is I believe the phrase related ones. So again, just be careful because sometimes they added different column for the phrase relates it. So just delete that related column there. We don't need that, we only need the keyword and the volume. So let's copy all of these like so, and then go back to our monster template and then paste that below. So what we've done now is we've copied all the keywords over to our template. Now I need to sift through them and kind of why call bucket them together? So all the keywords to do with carpet should be together to be fair as we typed in carpet into semi, much as I'm showing you right here, the majority of the keywords should be about carpet. We have to remember obviously a lot of related key
Joshua George, Digital Marketing Expert
