Linkedin Copywriting Templates: Elevate Your Professional Presence | Luna Ramos | Skillshare
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Linkedin Copywriting Templates: Elevate Your Professional Presence

teacher avatar Luna Ramos, Teacher + Corporate Trainer

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introduction

      0:49

    • 2.

      Thought-leadership Copy

      3:25

    • 3.

      Recruitment Copy

      2:28

    • 4.

      Linkedin Poll Copy

      2:27

    • 5.

      Accomplishment Copy

      3:08

    • 6.

      Workplace Experience Copy

      2:26

    • 7.

      Wrap-up

      1:07

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About This Class

DID YOU KNOW?

  • LinkedIn Posts with 1800-2100 words have the best performance and engagement rate. (Social Pilot)
  • Links to YouTube videos play directly in the LinkedIn feed and typically give a 75% higher share rate. (Linkedin Business Solutions)
  • Businesses with an active LinkedIn Page receive 5 times more page views, 7 times more impressions, and 11 times more clicks per follower. (Linkedin Stat)

 COURSE HIGHLIGHTS

  • Thought Leadership Copy: Master the art of crafting thought-provoking and authoritative content that positions you or your company as a leader in your industry.
  • Recruitment and Talent Acquisition: Learn how to highlight company culture, values, and opportunities to engage potential candidates effectively.
  • Content Planning and Strategy: Discover how to plan and strategize your LinkedIn content to ensure a consistent and impactful presence on the platform.

REQUIREMENTS

  • Writing Skills Foundation: Got the basics down? Awesome!
  • Creative Juices Flowing: Bring your imaginative vibes and attention to detail.
  • Marketing 101 Familiarity: Don't worry, just a basic grasp will do.

WHO IS THIS COURSE FOR?

  • Copywriters & Freelancers: Whether you're just starting or looking to enhance your skills, this course is designed for those eager to master the art of digital copywriting.
  • Content Creators: Bloggers, vloggers, and social media influencers will benefit from honing their copywriting skills to create more engaging and shareable content.
  • Students: If you're studying marketing, advertising, or a related field, this course will complement your academic knowledge with practical digital copywriting skills.
  • Entrepreneurs: Learn to write compelling digital content to boost your online presence and engage with your target audience effectively.

No rush. START when your creativity is at its peak.

Meet Your Teacher

Teacher Profile Image

Luna Ramos

Teacher + Corporate Trainer

Teacher

No sugarcoating. No flowery words. Just as I am.

 

I teach, not only based on my expertise, but also on my failures. So, here’s the list of my shortcomings and learnings:

 

1. I was fired by a language school due to political insensitivity. I’ve learned to be more politically correct, diverse, and inclusive.

2. I was terminated by a food company due to insubordination. I’ve learned to have the guts to disengage, especially when the tasks are no longer aligned with my principles and ethics.

3. I was laid off by a real estate company due to falling short of my sales target. I’ve learned to integrate influencer marketing, SEO copywriting, and lead generation to target a niche market.

 

Now, I am ... See full profile

Level: All Levels

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Transcripts

1. Introduction: Striking the right balance between engagement and professionalism on Linked in can be challenging. Effective copywriting is essential for building a strong professional brand, engaging with your audience, generating leads, and differentiating your content. It plays a crucial role in establishing credibility, shaping perceptions, and driving desired actions. By the way, my name is Tuna, and I have assembled copies for multiple brands. Yes, he heard it right. I assembled copies. Cause copywriting is not about writing on the blank page. We need to do research, know the audience, your competitors, and your creative assets, and that's how you assemble high converting contents. If you have much better insights, please let me know. I am teachable. I am not always right. 2. Thought-leadership Copy: Let's start off with a thought leadership copy. Creating a compelling and effective thought leadership post in Linking requires a thoughtful approach to showcase your expertise and insights. Finally, take a look at this sample copy from a beverage company. When crafting a thought leadership copy, you need to select a topic that aligns with your expertise and industry trends. Make sure it addresses a current or relevant issues that your target audience will be interested in. Provide unique insights. Thought leadership post should present fresh perspectives and insights. Avoid repetitive, commonly known information, and instead, share your unique thoughts, experiences, and data to differentiate yourself. Back up your points with relevant data, case studies, or real life examples. This enhances credibility and adds substance to your post. Link in users often prefer shorter posts that they can quickly scheme through. Use short paragraphs, bullet points, and subheadings to make the content easy to read and digest. Include a call to action at the end of your post to invite readers to share their thoughts, experiences, or opinions in the comment section. Engaging in discussions can expand the post reach and demonstrate your thought leadership in action. Here's more additional blueprint. Our headline should be attention grabbing and pi curiosity. Use clear language to convey the main point of your post, and entice readers to click and read further. Start strong with an engaging introduction. In the first few lines, establish the value of your post offers and hook the reader. Use a compelling anecdote, surprising a statistic or a thought provoking question to capture their interest. Eye catching visuals like images, info graphics, or charts can make your post stand out in the feed and help convey complex information more effectively. Avoid using jargon or overly formal language. Write as if you are having a conversation with your audience. Make it relatable and engaging. I can't emphasize enough that you need to optimize Linkin's algorithm by using relevant viewers in your pose to make it more discoverable. Engage with commenters and respond to their feedback to signal to Linkin that your content is valuable. If you refer to external sources, make sure decide them appropriately and give credit to the original authors. This ts credibility and fosters trust. Last but not least, building thought leadership takes time and consistency. Regularly sharing valuable insights will help establish your authority in your industry over time. A piece of advice. Thought leadership is built over time. It isn't just about showing up expertise. Consistency, authenticity, and genuine passion for your industry are key to establishing your company or brand as a thought leader. By following these steps and strategies, you can create compelling Link and tought leadership posts, that establish your authority, and resonate with your network. That's our first Link and copy blueprint. Let's go to the next one. I'll see you there. 3. Recruitment Copy: Our next Link in copy is a recruitment copy. Creating a recruitment or hiring post on Link in is a strategic way to attract top talent and expand your network. I personally like this recruitment copy from a copy house company. I mean, it doesn't look like a chub posing, does it? When crafting a recruitment copy, keep in mind to highlight your value proposition. Explain what makes her company a great place to work. Emphasize unique benefits, such as positive work culture, career growth opportunities, or impactful projects. Incorporate he company logo, relevant images, or a brief video to add visual appeal and make the post stand out in the fed. If possible, include codes or testimonials from current employees to provide insight into the company culture and what it's like to work there. Include a CDA inviting interested candidates to reach out or apply. Back clicking D link, your applicant will see a comprehensive job description that outlines responsibilities, qualifications, and expectations for the role. Furthermore, here are some additional blueprints. Avoid making it look like a job posting. Link Ten isn't merely a job board. Ensure your job openings exude creativity while remaining informative, engaging, and promotional. Include industry specific queers and job related terms to improve the post discoverability and LinkedN searches. Highlight recent company achievements, awards or projects to showcase your company's success and attract candidates who want to be part of a winning team. If your company values diversity and inclusion, mention it in the post. Highlight your commitment to creating an inclusive workplace. C hsa Tip. If you have a LinkedIn premium subscription, you can use email to send direct message to candidates who are not in your network, craft thoughtful and personalized recruitment copy to increase your chances of a positive response. And that's how you can connect with the right candidates on the world's largest professional network, Linked in. There you have it. In our next copy, we will tackle engagement. See there. 4. Linkedin Poll Copy: Our next copy is intended to boost engagement, the Lincoln Poll copy. Creating engaging Lincoln Polls is a great way to gather insights, increase engagement, and foster meaningful interactions within your network. This sample poll from a tech giant aims to know the paint points of the audience and eventually offer a solution. Crafting this requires selecting a relevant and interesting question. Choose a question that is relevant to your industry, profession, or the interests of your target audience. Make it interesting and thought provoking to encourage participation. Keep your poll question short and straightforward. Avoid using jargon or complex language that might confuse respondents. Multiple choice polls provide a limited number of response options. This ensures that the poll remains focused and easy for respondents to answer. Moreover, Consider pinning the pole to the top of your profile to maximize advisibility throughout the poles duration. Decide and the duration of the pole based on its complexity and your audience activity patterns. A few days is usually sufficient to collect enough responses. What's more, you'd better add context. If the question requires context to be fully understood, provide a brief explanation before the pole. Add relevant hash text to increase the visibility of your pole and attract a broader audience interested in the topic. Depending on the poll results, consider creating a follow up post that provides additional insights, analysis, or an action plan based on the responses received. Linkin is a professional platform, so avoid sensitive or controversial topics that might lead to unproductive discussions. Just so you know, Linen offers various poll formats such as single choice, multiple choice, and rank choice. Experiment with different formats to see what resonates best with your audience. All right, and that's a Linn poll copy. By following these steps and strategies, you can create engaging Linn polls that provide valuable insights, boost engagement, and showcase your expertise and interest in relevant topics within your industry or profession. Catch in our next section, 5. Accomplishment Copy: This next copy is for brand recognition, the accomplishment copy. Highlighting a company achievement on LinkedIn is an excellent way to celebrate success, showcase your company's capabilities, and build brand reputation. I love the simplicity of this sample accomplishment copy from a food company. It is not bragging. Begin the post with a note of gratitude to your team, employees, partners, or clients who contributed to the achievement. Show appreciation for their hard work and dedication. Offer a brief context or background information about the achievement. Explain the significance of the accomplishment in the context of your industry or market. If possible, use numbers, data, or metrics to quantify the impact of the achievement. This sets credibility and demonstrates the significance of the accomplishment. Adding a personal touch humanizes the post and makes it more relatable to your audience. Share personal anecdotes or stories related to the achievement, and don't forget. Mention and tag individuals or teams who played a significant role in achieving the milestone. Recognizing their efforts, publicly shows appreciation and ist morale. Use industry specific or trending hashtags to increase the visibility of your post and reach a broader audience, and the post with a CTA, inviting your network to learn more about the achievement, visit your website, or engage with your company in some way. Additional blueprint, include images or videos related to the achievement. Visuals are powerful tools to make the posts more engaging and visually appealing. It goes without saying, connect the achievement to your company values. Explain how the achievement aligns with your company's values and goals. Showcase how it reinforces your commitment to excellence. While celebrating an achievement is essential, avoid excessive self promotion. Maintain a humble and professional tone throughout the post. Lastly, share your future goals. In the post or comments, consider mentioning how this achievement propels the company forward and sets the stage for future goals and growth. And here's a tip. Demonstrating a strong commitment to ESG initiatives can enhance the company's reputation and brand image. Consumers, investors, employees, and other stakeholders, increasingly prioritized companies that show they are socially responsible and environmentally conscious. This positive perception can lead to increased customer loyalty, improve investor confidence, and a more attractive employer brand. Once again, if you want to highlight your company's successes, fosters brand recognition and strengthens your professional reputation. Accomplishment copy must be the key. We'll continue our discussion to the next copy. 6. Workplace Experience Copy: This copy is all about corporate culture, the workplace experience copy. Sharing a workplace experience, post and Linked in allows you to highlight positive experiences, showcase company culture and connect with your professional network. Once you visit this E commerce company patient Linked in, they have tons of workplace experience copy. For you to mimic this, you need to choose a particular workplace experience that was memorable, impactful, or reflective of your company's culture. This could be a team achievement, a special event, a successful project, or an employee recognition moment. Provide some context about the experience, including when and where it happened, and the significance it holds for you and your team. Describe your emotions and feelings related to the workplace experience, be genuine and heartfelt in expressing your thoughts. Incorporate visuals such as photos or videos to make the posts more engaging. Images at a human touch and help your audience connect with experience. If the workplace experience involve teamwork and collaboration, emphasize the importance of working together and how it contributed to the success of the experience. Demonstrate how the workplace experience aligns with your company's values and mision. Showcase how it reflects the positive culture fostered by their organization. Conclude the post base summarizing the key takeaways from the workplace experience, share any lessons learned or insights gained. Encourage your network to share their own positive workplace experiences in the comments. Engage with commenters and respond to their stories, and don't mist at industry specific or relevant hashtags to increase the posts visibility and reach a broader audience. A piece of advice, Feature codes, videos, or posts or employees, discuss the enjoyable experiences, and the aspects they value most about your workplace, highlight achievements, growth, collaboration, and any unique perks or benefits. There you go. Posting positive workplace experiences on Linked in can bring numerous benefits to your company, your employees, and your recruitment efforts. 7. Wrap-up: As we conclude, remember this. In the world of digital marketing, every word you write should carry intention. Your copy has the power to take night connections, spark emotions, and tractions. Now, as you embark on your copy writing journey, each word with purpose. Thank you, and may your intentions be clear and your connections.