Transcripts
1. Welcome Video: Hi, guys. Welcome to my Lin Ads Master Class A campaign
creations and Features. My name is the Moi kumartas. Just to give you a
background about myself, I am ex Google employee with
16 years of experience into paid advertising and
I've been teaching paid advertising for
more than ten years now, and I teach to a lot of
young professionals, entrepreneurs, and experts who want to get into this field. I wanted to take this
opportunity today to let you know what we are going
to learn in this course. So we're going to
start off looking at the Linglin ads overview, understanding the auction
system over here, understanding the account
structure, navigation. We'll also go through all the different types
of lingon Ads formats, bidding strategies, understanding
their audience network, audience targeting,
how it is being done. I will also take you through
the complete process of how to set up conversion
tracking, tax setup, Linglin ads targeting, also, and then we'll go
through different types of campaign creations, which is like
retargeting campaign, lead gen campaign creation. Video campaigns,
dynamic ad campaigns, LinkedIn direct
sponsored ad campaigns. Also, I will be showing you how reporting you can do on
the LinkedIn Ads platform. I will also be covering the
business manager billing and we'll talk about also
LinkedIn ads certifications. I hope by the end
of this course, you understand LinkedIn ads practically and you're able to implement it really well for your business and
for your clients. All these will be done
practically on the platform, you'll get to see
exactly how am I doing it on the platform so that you can replicate
that for yourself. So thank you once again, guys, for enrolling
into this course. I'm really excited to see
you inside the course.
2. LinkedIn Ads Overview, How LinkedIn Ads Work, LinkedIn Ads Account Setup.: Hi. Hi, welcome to the sessions. In this session,
we'll talk about the Linn Ads platform and
how it basically works. So LinkedIn Ads is a product of Lindn where it gives you
advertising services. With the help of
it, you can create Ads account and
build digital ads, online ads, which you can then show it to your
targeted users. So this is going to
be another platform, which is where we're able to do a lot of online
advertising and bring traffic to our website and generate sales
or leaves out. Now there are different ways of doing targeting over here. So you'll get to
see in this sports specifically that in this
particular platform, you're able to target
people based on location, job function, fields of
study, years of experience. So different types of
targeting options which we'll get to use on this
particular platform. So let's see a live example of what we are referring
to as LinkedIn ads. So when we go on LinkedIn, like this is my
LinkedIn right now, and you can see over here, this is a particular ad,
LinkedIn for marketing. How do I know this is an ad? It says over here promoted. This gives us a
clarity that this is a LinkedIn ad
showing up on my feed. Another example is this
one, which you can see, which says enjoy 50% off on two months of
LinkedIn premium, another ad of LinkedIn, which is showing up over here. This is how the ads are
going to look like. Now, how it usually works over here is that Lincoln is going to target those users who are already a member of
the LinkedIn Network. We are only going to
target people within the LinkedIn Network and
try to show our ads. So let's see now
how you can very easily open a LinkedIn Ads account as well, and
you can set it up. So for setting up a
LinkedIn ads account, there are two ways of doing it. One is you can come on LinkedIn over here and
on the top right corner, you can see it says advertise. So you can click on
Advertise and that will take you to the ad
creation process. So let's have a look at this. So it will straightaway
take us to the Lingn Ads campaign
manager page, and this is where we
can create an account. So this is one way of doing it. The other way of doing
it is you can search for LinkedIn Marketing and come
to their official website. You can see this is
their official website which says marketing
with LinkedIn Ads, digital marketing on LinkedIn. And it will come
to the main page, and this is where we
can create an ad. If you click on this, this
will again bring us to the same campaign
manager page over here. This is where finally
you will end up. You can choose any ways if you already have a
LinkedIn Ads account, it makes it all the more easier, we have to click on Advertise
and we come up here. Otherwise, you can go through LinkedIn
Marketing from page. Now, once you are here, we
can create the account. They're going to ask you
for specific information. So here you can give
the information. Let's say we're going to
give the account name. You can also set your currency. Then you can associate a
LinkedIn page if you have any, you can create that
and put it out here or you can put
it later on as well. It's not mandatory at this mode. You can agree to the terms
and conditions and save. So this will open up your LinkedIn Ads
account for yourself. Now we are inside a
LinkedIn Ads account, as you can see, this is going to be the interface,
the homepage of it, and from here, we'll start
the whole process of creating campaign groups,
campaigns, ads, everything. I hope this makes sense. I hope people
understand everybody understands the process of how to open a
LinkedIn Ads account. Thank you so much guys for
listening to this session, and I will see you
in the next id.
3. Linkedin Ads Auction, Bid Price & Relevancy Score: Hi, guys. Welcome
to this session. In this session, we
wanted to discuss about the Lincoln Ads option and the bidding price
relevancy score, which comes into
factor over here. So Linden Ads auction
is an auction system which runs at the back end of this particular ads platform. So where an automated auction
runs, and in this auction, millions of ads
compete with each other to win a particular space. So only the ads which
are able to win the auction are shown on
the Linden Network page. So it becomes super
critical for advertisers to specifically win this
particular auction. Otherwise, their ads are not going to show up
to the customers, and eventually they will not get enough traffic and
potential sales. So this action is based on two major factors which builds the whole auction system and the criterias for wearing it. So there is a concept of an overall score which
LinkedIn calculates, and that is dependent on bid
price and relevancy score. These two are multiplied together to produce
an overall score, and that score is compared with other advertisers
scores as well. And then LinkedIn does a stack ranking and
selects its winning ads. Now, if you look at these
two factors in depth, so bidding price is basically
the amount of money which you're willing to spend on this option to win the option. If you win the
auction, you are most probably not going to pay
the original bid price. It might be little higher than the second price auction
system which it works and you pay only $0.01 more than the bid offered by the
next highest bidder. So here, the bidding
part plays into picture, and other than that, there is
a relevancy score as well. Relevancy score makes
a lot of difference because this is the
score which measures how lightly a user
or a member of the Linden community is going to take an
action on your app. So it looks at the
relevancy of your ad. It looks at the
overall expected CTR, the likes, shares, comments, based on which a
relevancy score is calculated by the
linkedIn ad system. Now, your score can
change over a period of time as members interact
with your content. These two factors
play a critical role. If you see relevancy has a bigger weightage for Linden because it creates
the better user experience. The higher is the
relevancy score, the higher is going to be the experience of the
users and because of which Linden is going to prefer those ads who have a
higher relevancy score. They would try to push such ads more on the Linden network. I
hope this makes sense. I hope you understand
these concepts now, and these are the ones
which are going to help you to win the option in the
Linden Ads option system. Thank you so much guys
for listening to this, and I will see you
in the next week.
4. LinkedIn Ads Account Structure, LinkedIn Ads Metrics, LinkedIn Ads Account Navigation : Hi, guys. Welcome
to this session. In this session,
we'll talk about the Linn ads account structure, looking at some of
the Linn Ads metrics, and then we'll get
into the account navigation of this flag. Let's start with the first one, which is Linen Ads
account structure. If you look at the structure
of the Linn Ads platform, it's going to build out in
this manner where it is based on first the account
which we have created. In that account, we
are going to create something we call as
the campaign groups. Now campaign groups, you can imagine as by the name itself, you can understand, it's
a group of campaigns. You're categorizing
certain campaigns into a group and that is defined as a campaign
group over here. Now that will contain
multiple campaigns. Inside the campaign groups, you will create campaigns, and then each of these campaigns will have their respective ads. This is like the
pyramid structure, which we are trying to build over here on the Linn Ads plat. To understand this with a
realistic real life example, let's say I run a
clothing store. Now, the clothing store
becomes my account. That's my Linden Ads account. But in my store, I sell various
categories of clothing. So there is women's apparel, there is men's apparel. So these are my
broad categories. So you can assume that you can imagine these can become
like campaign groups. Each of these are
campaign groups, and let's say under
men's apparel, I am selling shirts and bottoms. So shirts and bottoms, they actually become
like campaigns. Because again, under shirts, there will be a variety
of shirts which I sell and similarly
under bottoms. All of those will become my ads. This is how you're
going to structure out your business on the
Linden Ads platform. I hope this makes sense. For every business which is
trying to advertise with the Lindn Ads platform needs to build the structure in
this particular manner. An account, the account will
contain campaign groups, the campaign groups will contain the multiple campaigns in it, and each of those campaigns
then will have multiple ads. Now that we understand the structure of the
Linn Ads platform, let's talk about some of
the metrics which you will get to see a
lot on the platform. It's important to understand these metrics because then
only you will understand what's happening in
the account and you can run the campaigns
in an effective manner. These are some of the most
common ones like impressions. Impressions basically
means it is the number of times an ad appears
on the Linn network. So the moment an ad
wins the action, it is eligible to
appear on the page. So when the ad appears, that is called as an impression. Then there is clicks, which as you can understand, it is the number of times
users have clicked on the ads. So Linden is tracking that also. So you'll get to see
this kind of data. Spent spent is the
amount of money you have spent so far on
running LinkedIn ads. So as you know, this
is a paid service, you will be spending money
on running your ads. So spent will give you that
kind of information or data. Then there is average CTR. It is the ratio between
clicks and impressions. So you'll get to know out of the total number of
times our ad was shown, how many times people
clicked on it. That's our average CTR metric. Then bid we spoke about this in the
previous video as well. Bid is the amount of
money you are willing to spend on an option
to win that option. You also get to understand
and see average CPC, which is the average amount of money which you're
paying for every click. This is an important metric for any business who
are running ads. You would like to know what is the average amount of money
do you spend on every click? Is it too expensive? Is it reasonable? That kind of understanding
is very necessary. Also, we'll get to
see average CPM, which is the average
amount of money you pay for every
thousand impressions. How much money do
you pay for showing your ads every thousand times? That becomes our average CPM. Also one of the most
important or I would say the most important metric which you will see
here is conversions. Conversions means sales, sales or lead generation which is happening
on your website, the purchase which is
happening on your website. Wouldn't you like to
track that as well? At the end of the day,
why are we running ads? The main intent of
running ads is to make people come to our website
and do business with us, buy our products,
take our services. That is what conversions
will track for you. It will tell you
how many sales or purchases or leads
did you generate. Then similarly related
to conversions, we have a metric like
post for conversion, which tells you what is the
average amount of money are you spending to
generate that one sale? To generate that one lead. That's also important
because we have to always make sure to make
a business profitable. We have to make sure
that the spend or the cost involved in generating those sales is as minimum as possible, isn't it? That is why cost per conversion becomes also
another important metric, which Linkedin
will automatically calculate and share it
with you on the platform. So these are some of
the most common metrics which you will see
on the platform. There are a lot many
other ones which you'll see as well in
the coming videos, I'll show those as well
as we go on the platform. But for now, these are something I would
like you to keep in mind and understand really
well. So let's begin, guys. So now we are going to get
into looking at looking at the interface of this
account and we'll do a simple account
navigation now. So this is the account we saw in the previous
video as well. As you can see the structure
now campaign groups. Now inside this, there
will be campaigns, and then there will be ads. If you go inside the
new campaign group, then we get to start creating
our campaign from here. On the left panel, if
you see right now, there are multiple things
which are happening, which is, this is the advertised
section where we have where we're
creating the campaign. But then there is plan as well. Plan, there are multiple
other options like audiences. So you can create
your audiences. So as we spoke earlier also, we can do audience
targeting on LinkedIn ads. So all that, you can build
your audience out here. We'll talk about it in
the coming videos as well companies as well. So you can you can create a campaign
around if you want to target
specific companies, then you can do it from here. Media planner is going to be an option where we can use
we can create a media plan. What kind of budget if you have a certain
budget and you want to reach a certain number of
conversions at a certain ROI. All those can be done through
building a media plan. Safety brand safety is basically where we can upload a list of publishers or profiles where your ad should or
shouldn't be displayed. This way, you can
safeguard your brand. So that also is possible. Then test. Testing is where you can do a
lot of AB testing. So you can do an AB testing, we'll talk about this where
you can compare your ads with some new ads or maybe
your current landing page with a new landing page
which you have built. So you can run some AB test
or experiment campaigns. Also, brand lift test
which you can do. So if you want to run certain campaigns to
lift the brand image, then we can do it from here. Analyze will give you
options for signals manager. Here you can go ahead
and link external data. Let's say coming from, you
can link your account with sources like Google Tag
Manager or ZPR dream data, direct API linking can
also be done from here. So this is specifically useful for tracking purposes for
conversion tracking purposes. So conversion tracking can
also be done from here. We'll talk about this in
the coming sessions where we'll show you how you can set
up a code on your website, which is a Linden code, which we will set
on the website, and that will track our
conversions or sales. Then there is website actions, so you want to create so it will show you
specifically with website actions what
particular action you want to consider
as your sale. There can be different types of actions which people are taking, people are purchasing, people are liking or they're
watching some videos. So which action is
more valuable for you? You can define it
with website actions. There is also something we
call as recommendations. Recommendations is
automated suggestions which Linden gives
us time and again, looking at our
campaigns performance. What Linden does is it looks at our campaigns performance,
how it is going on, and based on which it gives
you certain suggestions, which are called
recommendations. Suggestions like creating
some kinds of ads, which it will propose you to do or creating a certain type of a campaign or using some
types of audiences, which is going to work for us. Is automatically going to
give you that support, that additional
recommendations which you can consider applying
to your capfits. Then comes assets. In assets, we have an option where we can create
a lead gen campaign, so we can create
the form over here. The lead gen form can be
created here. Landing pages. So we can use, if
you want to access, you want to create a
destination page for LinkedIn, so we can do all of that over here with landing page
creation can be done. Asset history is basically a database where
all your images, your videos will be kept in
this particular library. It's like a library where all your assets
means the images, videos which are used in the ad copy are
accumulated in one phase. Conversations. Conversation is basically conversation ads, which we can create as well. You can create a
conversation over here, which can be used
in the message ads going forward in the campaign. There is also the
account settings page where we can see
the advertisers profile. Here, we can go ahead
and create a campaign, which is going to be for
advertiser profile base. We are targeting people
based on the profile. Then there is managed access. If you want to give an access of your LinkedIn Ads account
to some other user, let's say you have hired
a new account manager or a campaign manager to do this job so you can give
access to people from here. Billing section will give you all the details regarding
your billing activity, payment activity, what kind of transactions are happening. How much money have you
spent on a daily basis, and you want to make any changes
to your payment methods, all that can be done from here. If you want to edit
the account name, you want to add the Linn page. We talked about this in the
previous video as well. So you can do so from
this particular section. You also have URL tracking parameters
which you can set up. So this is useful when you
want to track certain kind of traffic and performance from certain devices or
users or let's say, certain types of ads. You want to track that,
then we can use this. Lincoln also gives you an option to access
your company page. So company page, the page which you're using for
driving traffic. So if you have a company page,
you can use that as well. And then there is
something with Paul as the business manager. Business manager is basically a management system
with the help of which you can manage multiple LinkedIn Ads
accounts of your clients. So let's say in
the longer run you become an expert in
Linden Ads management, and you are thinking that
you want to start agency, a LinkedIn Ads agency, where you would be providing it as a service to your clients. So that is when you can open this business manager
as an agency, and now you can manage multiple Linked in Ads
accounts of your clients. These are all the features
which you will get to see on the Linden Ads
interface going forward. The most of the time which
you're going to spend while running campaigns is going to
be the advertised section. I hope this makes sense. I hope now you are
comfortable with the interface, how
it looks like. Thank you so much
guys for listening to this and I will see
you in the next week.
5. Website Visits Campaign Creation: Hi, guys. Welcome
to this session. In this session, we'll
see a practical demo of how to create a website visits campaign on the Lincoln IS Blag.
So let's begin, guys. So once we are on the account, so this is where we can start building out a new
campaign from. So as you can see over here, this is the new
campaign group which we created in the
previous video. So we can start from
here and go inside the particular campaign group and now create a new
campaign from here. So the moment you start
creating a new campaign, it's going to start with
the campaign objective. So what is the objective purpose of creating
the campaign? So for today's session, we are focusing on
website visits, which basically means getting
traffic to our website. When you do so it will
give you two options, two types of campaigns. One is accelerated,
other one is classic. Accelerated is an
automated campaign type where most of the control will be in the Linden algorithm, and in case of
classic, you can use, you can do a manual
campaign creation where you can build out
everything from scratch. What is suggested is that we start with a
manual campaign so that we understand
the platform really well and in the future, maybe we can look at running some accelerated
automated campaigns. Let's start with
classic campaign. And now you can start
giving all the details. The basic information
is provided here, so we can move forward
from there and start giving the name
of the campaign. Then we can select the
objective as website visits. Then the other
targeting which you get is location
targeting over here. We can target your locations. Here you can choose in
this particular manner. You can select any geography, any particular location
which you want. Then comes the audience
targeting part. This is where we can do
our audience targeting. We'll come to this as
well as we come to the next coming videos where we discuss about
audience targeting. Also, you can choose
the ad format, what kind of an ad you
want to create out here. We're going to focus
on single image ad, which basically an image ad
which we want to build here. You can also give your
URL tracking parameters. If you want to, it is
an optional feature, and then the placements. Placements basically means
where the ad will show Google on the LinkedIn Network and on Linden audience network. You can choose your option if you don't want to show it
on the audience network, you can remove that as well. Then we are going
to set the budget and scheduling when do
you want to do that. Now, with respect to LinkedIn, you get two options over here, which is daily budget
and a lifetime budget. Daily budget is the amount
of money which you set to spend on a per day
basis on a campaign. Was a lifetime budget will be a lump sum amount which
you set on the campaign, and that is the amount
you're going to spend on that campaign for
that particular period. So we can set a daily budget here and give the budget
and then schedule it. We can give a start
date end date as well. The other options which
you get here is bidding. You have to define the bidding. So what is the goal of
this particular campaign? So that is where you can choose the different types of
optimization goals. So landing page clicks, which basically means it
is going to generate a lot of clicks on our ads so that
it generates traffic to us. So that looks like the right one which we
can choose here. But then you also
have impressions, which basically means generating as many impressions as
possible for our campaign, which means our ads are
shown in lot many times. So for now, we're choosing
landing page clicks, and then we set a
bidding strategy for it. The bidding strategy
we're choosing right now is maximum delivery. We'll talk about this as well, how it works in the coming BDOs. Then the last is
conversion tracking setup. This is again,
optional right now, so you can do it as well. If you've done it, you
can add that over here or else you can leave it
as is and move forward. So now we're coming to
the second section. As you can see here, we are
in step three setting up ads. This is where we can create new ads and we can start
giving the information. First, the name of the ad, let's say this is a new
ad destination as well, we can give our
website URL out here, and then we can give introductory video
introductory text. And then if you want to attach an image, we can
do that as well. For this, Linn gives
you multiple options. You can upload it from your
system if you want to or else they also have Shutterstock images which
you can select from. Let's say we are
selecting one over here, in this particular way. Then you can give your headline. In the headline, we can give more information in this particular manner, and give a description as well. Lastly, we can also
add a call to action. If you want to give
a call to action, let's say we are giving
it right now by now, which will screw up over here. This is how your ad is
going to look like to us. Once you have created this, you have an option to save
the ad at the bottom right. So now you can see the
ad has been saved, it is created in the campaign, and now you can move forward
to review the campaign. We can just review
all the details, name of the campaign, objective, audience targeting, we
can review everything, and if everything looks fine, we can finish the
campaign setup. Once the campaign
has been set up, it will automatically
go for testing. It will go for a review. This will now go for a review where the Lincoln
will check our ads, they will check it will look for the
details of the campaign. And once it is
approved by Lincoln, then only the ad will
start whole life. This is going to
the process, guys, how we can simply build a website traffic campaign
on the Lingn Ads platform. I hope this makes sense. You understand the
complete process now. Thank you so much guys
for listening to this, and I will see you
in the next video.
6. Single Image Ad: Hi, guys. Welcome to this session.
In this session, we'll talk about the
first ad format, which is going to
be single Image ad. Single image ads are going to be banner ads which we can create and are these sponsored
content ad formats which you can build on
the Lingn Ads platform. These are going to be and
ads where you can upload one image and you
can give text to give more information regarding your product, your services. These ads are going to appear
on the feeds of the users, members of the Linlin community. When you do your
audience targeting and target specific users of
the Linlin community, this ad is going to appear on the feeds of them
because of which, there are higher chances
of engagement from them and there are
chances people might click on it and come
to your website, check out your
products and services. This kind of ad turns out to be much more effective in
terms of performance, and we get to see a good traffic coming through these
particular kind of ads. This is something which we had also built out in
the previous video where we had gone ahead and created the website
traffic campaign, and it can be used. This ad format can be used certainly for driving
a huge amount of quality traffic
to our website so that we can showcase our
business to our customers. I hope you understand this and you can understand
the ad format, how it's going to look we
are going to see more at formats now going forward in this particular
section of the course. Thank you so much guys
for listening to this, and I will see you
in the next week.
7. Carousal Image Ad: Hi, guys. Welcome
to this session. In this session,
we'll talk about another ad format which is
going to be Carusalimage Ads. Carusalimage ads are going to be sponsored content
ads where we can upload multiple images and they will work
like a carusal. Users can scroll
through it as well and get to see different
aspects of your business, your product and services. These are going to appear
in their linkedIn feeds, and it is going to generate more traction because once
in a carousalimage ad, you can upload multiple images
and you can give options. You can give different
messaging options to your users and which can
trigger better with them. And there are higher chances of engagement through these
kind of ad formats. They allow you to get
better traffic and more qualified leads can be generated through
carusalimage ads. These are going to be created in the same format
like the way we saw the previous one and you can run it on different
types of campaigns, which we can build on
the Linen Ads platform. I hope this makes
sense. I hope you understand causal image ads,
how they are going to be. They're going to be a
collection of image ads put together like
a carousal and it gives an option to the
users to slide through it and then read
different content, look at the different images, and then make a decision to click on it and come
to your website. Thank you so much guys
for listening to this, and I will see you
in the next week.
8. Video Ad: Hi, guys. Welcome
to this session. In this session, we want to
look at another ad format, which is going to be video ads, which you can create on
the Ling and Ads platform. Now, video ads are going to be ad formats where you can shoot a video about
your business, your product and services. You can tell a story
about your brand. You can also come across as a thought provoking
leader as well, specifically, and also sharing your customer success stories. This could be really
useful in terms of the user engagement which you can get from your customers. Video ads turns out to be highly motivating and
engaging and because of which you can see much better performance
in terms of traffic coming to your website and then generating sales or
leads for yourself. This kind of ad format will appear on the feeds
of your customers, members of the Linn community, which you are going
to target over here. You can create this through
the Linn Ads campaigns, which we're going to see
in the coming videos. This is going to be
another ad format, which you can
certainly test and try and use for your business
so that it can really help in generating those
incremental clicks and then generating sales
or leaves for the business. Thank you so much guys
for listening to this, and I will see you
in the next week.
9. Text Ad: Hi, guys. Welcome
to this sessions. In this session,
we'll talk about another ad format which
is going to be text ads. You can also create text ads inside the Lincoln Ads platform. Now, textds are going to be, as you can understand,
text based ads where you can add a headline. You can also give a brief
text about description about your product and services
and an image over here. Now, this can be fine tuned. You can fine tune the target
audience of your text. You can give specific
information, and this is how it
is going to app on the right panel beside
the feed of the user. You will be able to
target your link in members and in their feeds
on the right hand side, this is how the ad is going to appear and you can add prices, promotions, discounts
in this text ad, which can entice people
to click on it and visit your website and check out your product and services. Now Textts turns
out to be really effective because here you can
give specific information. Now, most of the time Lingln ads are used for business purposes, B to B businesses where text Ads can be really useful because with
the help of it, we can talk about
specifications. We can talk about the
benefits of the product. We can talk about
the extra discounts which we are giving or
features of the product. All that can be mentioned in the Textad and
that can be really motivating and engaging
for a user to look at and then click on it
and visit our website. This is another effective texts formats which you can use. In the coming
videos, we'll see in a campaign how we can
build out such ad. I hope this makes sense. I hope you understand text ads as well, and you can use this going forward in your
Ling Ads campaigns. Thank you so much
guys for listening to this and I will see
you in the next week.
10. Spotlight Ad: Hi, yes. Welcome
to this session. In this session, we'll talk
about another ad format, which is going to
be Spotlight ads. So Spotlight ads
is another type of an ad format which we can create with the help of
LinkedIn ads platform. So these are going to be
ads where we can target specific individuals or members
of the LinkedIn network. So here, you can create
this dynamic ads, which shows up only
on desktop devices. And here, you can the LinkedIn
algorithm will pick up the the profile data based
on the user's profile data, their profile photo,
company name or job title, the spotlight ad is created
in this particular manner, and then it can be shown on their feeds on
the right handside. This ad really helps
to personalize the ad and which can
generate better engagement, interaction with the users, and it can generate
traffic to our website. This is another type of
an ad format which you can certainly test
out by creating a campaign where we can apply a spotlight ad and target our customers based on that.
I hope this makes sense. I hope you understand how
spotlight ads are going to be. Thank you so much
guys for listening to this and I will see
you in the next video.
11. Document Ad: Hi, guys. Welcome
to this session. In this session, we'll talk
about another ad format, which is going to
be document Ads. So there are another
format, documents ads, which you can create as well
on the Linn Ads platform. Now, these are going
to be an ad format where you can share some documents content
with your customers, with your target audiences
without leaving Linn. So here, what we
can do is we can share some documents
related to our business, our product and services, and we can target our customers, our members of the Linn
community and show it to them. Now, these documents can be documents related
to your business, which can be related to e books, it can be case studies
of your business. It can be, let's
say, white papers, infographics, presentations
of your business, which specifically
is a content of your business which
can entice people, which can engage
people and people might find it
interesting enough so that they can click
on it and visit your website and take up
your product and services. This turns out to
be really effective because now you're
able to create an engaging content and about your business with the help of all these different
types of documents, and that can attract a lot
of traffic to our website and which can generate
potential sales or leaks in the future. This is also another
type of an ad, which we can
certainly create over here with the help of
Lingn Ads platform. We're going to see
campaign creation as well on this where we'll go
through the complete process of understanding
how we can create the document ad and run it and
target our customers with. I hope this makes
sense. You understand what our document adds. Thank you so much, guys,
for listening to this, and I will see you
in the next meeting.
12. Conversation Ad: Hi, Ay. Welcome to this session. In this session, we'll
talk about another at format which is going
to be conversation Ads. Conversation ads are another ad format which we can build on the LinkedIn ads
platform where we can target our customers via
the LinkedIn messaging, and this ad appears on both
desktop and mobile devices. This is an ad format where
we are going to reach out to our targeted users and strike
a conversation with them, where we start giving them some initial information
and then give them choices to look
at visit our website, or they can ask us
some information, so we can have a conversation
with them and get some interaction from
and in this way, we're able to describe about our products and services
to our customers. Now, there can be some
users who might respond to those and then we'll give them
further more information, and eventually we can ask them to fill up a
form to generate a lead or visit our website and check out our
products and services. So this kind of ad format really helps to strike
a conversation, strike a particular connection with the users where
you are having a conversation with
them and providing information about your business and your products and services. This is also something
which you can absolutely experiment
with and try and see for yourself what engagement you can generate with the help
of conversation ads. In the coming videos,
we'll see how to build out this an ad as well with
the help of a campaign. Thank you so much
guys for listening to this and I will see
you in the next video.
13. Event Ad: Hi, guys. Welcome to this session.
In this session, we'll talk about another type of ad format which is
going to be event ads. Event ads is another type of ad format which you will get on the Ling and Ads platform. The purpose of this
ad format is to advertise about a specific event which you are
planning to conduct. Let's say there is an online
event which you are planning to conduct and you want
people to join that event, that is when we can run
this particular ad. It will advertise
about that event and we can target our
particular target users, members of the Lindn network and show this ad on their feeds. People will get to know about our event which is happening, and if anybody is interested
can join the event, can attend the event, and people who join the event, who check out our event, we can reach out to them with
our products and services. That's the idea of an event
ad This can be really useful. You can also get a
lot of remarketing data from events at
people checked out your events so you
can get that data as well later on and you
can reach out to them, follow them with your hands to entice them to check
out your products and services once again
and maybe they can go forward and do
business with you. That's the idea of an event
ads where we are advertising, we are marketing an online event which we are
planning to conduct, and we are targeting our
customers and expecting them to join that event in which we are going to explain about our
products and services, and we are able to sell
those to our audiences. I hope this makes
sense. I hope you understand now how events
ads are going to be. We will be seeing how we
can create this ad format as well in the upcoming videos
in the form of a campaign. Thank you so much is
for listening to this, and I will see you
in the next week.
14. Follower Ad: Hi, guys. Welcome
to this session. In this session, we'll
talk about another at format which is going
to be follow or acts. All your ads is another type of an ad format on LinkedIn,
which you can use, which is primarily
useful to encourage people to follow your
LinkedIn or showcase page. These ads can be tailored to
each member and they feature their profile photo next
to your company's logo plus their first name and your company name in the Ad bop. This way, we are trying to create a strong connection
between the user and our company and we entice people with
the help of this, you can entice people to follow your company page or your
LinkedIn page specifically. This really helps to generate more followers for your
company page on LinkedIn, and that can eventually help in generating more
sales and leads because now these followers are going to receive all
the feeds content. When you start posting
content on your company page, all your followers get your feeds and they
can interact with it. They can check out your website, they can check out
your products and services and buy it from you. This is how a follower
ad can be used. Primary intent of
this ad copy is to generate more followers
for our company page only. I hope this makes sense.
Thank you so much guys for listening to this and I will
see you in the next week.
15. Job Ad: Hi, guys. Welcome to this session.
In this session, we want to talk about
another type of ad format, which is going to be job ads. Job Ads is another ad
format you will see on the inkNDs platform to
use with the help of which you can target your
customers when you have certain job openings and you would like to
target your customers, specifically whom
you feel might be a fit for the kind of openings
which you have bought. This would really help to show your ads to those people
who are more likely to take up such roles and
interact with you and your business and check out your website and
products and services. So this kind of an ad
can be personalized to top talent encouraging
relevant candidates to apply for your top. So the intent is that
with the help of IT, you're able to target
relevant users who are more likely who are
relevant to your business, your product and services, and now you are able to target them to show
them your ads. And when they click on it,
they visit your website and they find information
relevant to them, and there is a more likelihood that they would do
business with you. They might take up your
product or services, they might generate
a lead for you, which you can eventually
in the future turbod. That's the idea of job ads as
well, which we can create. There are dynamic
job ads formats available in three
different formats. As you can see
here, your job ads can appear on the
Linden Ads Network. I hope this makes
sense. I hope you understand how job
ads are going to be. We will see how to
create these as well in the coming videos in
the form of a campaign. Thank you so much guys,
for listening to this, and I will see you
in the next week.
16. Bidding Strategy: A. Welcome to the sessions. In this session, we'll talk
about the bidding strategies, which you can apply on
a Lingn Ads platform. So bidding is the system which is applied on
the nN Ads platform, which basically helps
to go ahead and make your ads compete with each other in an option in
the Lingn Ads option, and based on which, then
the particular ads, the winning ads are shown
on the LinkedIn network. So this bidding strategy
really helps to optimize your ads for
specific objectives. There are different types of bidding strategies which
LinkedIn Ads offers. So let's have a look at that. The first one is going
to be maximum delivery. Maximum delivery is an
automated bidding strategy which primarily focuses on delivering the maximum
optimization goal which you're setting it up for. You optimization goals can
be website conversions, it can be landing page clicks. It can be impressions. So based on what is
your optimization goal, the maximum delivery
will work towards that and try to deliver
as much as it can. So in this automated
bidding strategy, the Linn Ads algorithm
optimizes the bids, increases or
decreases the bids in the live auction and try
to achieve the goal. Let's have a look
at this, how you can set this up on the platform. So once you are on the platform and you're creating a campaign, you can come to the
bidding section right here where you get to set
the bidding strategy. As you can see, the first option itself is maximum delivery. Get the most results possible
within your full budget. This is all you have
to do is to select this option and then you can build your campaign
based on this. But this is going to be
the first option which you get in addition to this, another bidding strategy which
you get here is cost cap. Cost cap is primarily another automated
bidding strategy where we are putting a cap on the average cost or
average money you want to spend on generating every
sale or lead or a conversion. Now with this, what
we are trying to do is we are trying
to limit our spend. We're trying to generate our
sales at a reasonable cost, and that is why it is
called a cost cap. We're giving a cap
or we're putting a limitation on the cost or the money which we
want to spend on an average on every
sale or our lead. So this also you can
set up over here. And once you set this up, the bidding strategy will
focus on looking at how it can generate conversions at a reasonable cost
which you have set up. So for this as well, we can
go to the campaign settings, and here you get the
cost cap option and you can set up your cost cap
as per your requirement. As you can see in this campaign, we are optimizing for
landing page clicks, and now we are putting a cost
cap for landing page click. So this is what we want to
set it up over here for. The third one bidding strategy, which we can use here is
going to be manual bidding. Manual bidding, as
you can understand, you can bid manually over here. You can set a bid money
amount of money which you're willing to pay for every click or engagement clicks or views, video views, all of that, you can set it up over here. You choose your
optimization goal first, and then you can
choose manual bidding. Now manual bidding gives you complete control over your bid. You can set the bid, what you want to pay, and Lincoln will have
no control on it. I cannot change it. There's a set bid which has
been put across by you, and that is what you
pay for everything. That's also an
option which you get over here on the
Lindn Ads platform. If you see here, we can go
to show additional options, and that is when you
can get manual bidding. You can choose manual
bidding and you can set your bid what you
want to pay per click. So if you see, these are the three major
bidding strategies which Linn offers us to use
across all our campaigns. I hope this makes sense.
You understand now how bidding strategies are going to work on this platform. Thank you so much guys
for listening to this, and I will see you
in the next week.
17. Audiences Overview: Hi, guys. Welcome
to this session. In this session,
we'll talk about the different types of
LinkedIn audience targeting, which we can do on the platform. Starting off with first one, which is under audiences, which is going to
be List upload. List upload is basically where you can go ahead and
it allows you to target specific companies
or individuals by uploading a custom list into the LinkedIn's
campaign manager. So this is going to be a
list of our company list. It can be the contact
list of people whom you can upload their email address and
name at the back end. And now with the help of which, you can target them with
your LinkedIn apps. This is going to be one of the audience targeting
which we can do. Another one is going
to be alike audiences. Lookalike audiences are
basically those audiences which are similar to our
matched audience segment. So people who are interacting
with our website, people who are
interacting with our ads. That's our audiences. Now, lookalike audience is going to be another
audience segment where you can target those
people who are similar to these who are
interacting with our ads, who are interacting
with our website. That becomes our
lookalike audience, which you can also
target and you can generate more leads and
traffic to your website. Also recently, Linden launched another audience type
which is predictive, which is based on LinkedIn's AI. So with the help
of LinkedIn's AI, it will expand its reach to identifying more users who are similar to our
existing audience. So the LinkedIn AI will look at what kind of audiences do we usually target by looking at the kind of people who
interact with our ads, who interact with the website, and now it is going
to look out for similar audiences more
in the LinkedIn network. That way we can increase
the reach of our users. There is also an option for
Linden Ads re targeting, which is basically
where we follow those people who
interact with our ads, who interact with
our forms or ads or any type of events which
we have conducting on Linden. People who attend the events
or interact with the events, we can go ahead and follow
them with our Linden Ads. That becomes our re targeting option as well,
which is available. Linden also gives you another
option for third party, which is basically
where we can connect a marketing partner with
the campaign manager, and you will be
able to select from your third party audiences when defining a
campaigns audience. When you integrate
an audience from marketing partner
with your ad account, the data you select from the
partner platform will be matched with Linden members to create an audience segment. Depending on the size of your list and the
marketing partner, it can take up to a week
for your audience to fully process and be ready
to use in a campaign. There is also
another option which is going to be
audience attributes. In audience attributes now, you can target people based
on their company designation, their job experience, education, demographics,
interests, and traits. Here again, you will see
multiple subcategories provided for each of them. So that's the
audience attributes. And then finally,
another audience type is matched audiences, which allows you to create
custom audience for yourself based on how people
interact with your ads, interact with your website,
engage with your ads, how many people
viewed your video ad or opened or submitted
your lead form. So based on all
these activities, we can create some
custom audiences as well in the matched
audience segment. So these are all
the different types of audiences which we can target and reach out to our customers
on the LindI network. I hope this makes sense. I hope you understand these
audience types. We'll talk about these
in detail as well. You will see how we are
making use of it in live campaigns as well
in the coming videos. Thank you so much guys
for listening to this, and I will see you
in the next video.
18. Locations: Hi, is welcome to the sessions. In this session, we'll
see how we can use the location targeting feature inside a Lingln Ads campaign. Let's go on the platform now and we can
edit the campaign. Let's say this is the
campaign and we can go to the location targeting
section of the campaign. As you can see over here,
if you scroll down, you'll come to the
audience segment where we get to see locations
recent or permanent. Now this is where you
can edit this and customize it as per
your business needs. We can edit this and you can
start adding your locations. So we can add, let's
say, a country. You can also do a
state targeting. You can do a city targeting. You can also do Pin
Port targeting. Lincoln gives you
with multiple options which you have got over here. In addition to this,
if you want to go and exclude certain locations,
you can do that as well. So let's say I don't want to
show my ads in New Delhi, so I can add that as well. What it means is that my ads will appear
everywhere in India, but not in New Del. This way, you can exclude
certain locations as well. So this will be the location
targeting option which Linn provides you inside the campaign level. I
hope this makes sense. You understand this now and you can customize it as
per your requirement. As you can see over here, when we select a
particular place, let's say we're adding
New York over here, you can simply add it in
this particular manner. I hope this is clear to everyone and everyone understands
the navigation where we can find this in
the campaign settings page. Thank you so much
guys for listening to this and I will see
you in the next video.
19. Audiences: Hi, guys. Welcome
to this session. In this session,
we'll see a live demo of audience targeting, which we can do on the
Linkin Ads platform. So once you're inside
the campaign settings, let's go inside the
campaign settings. Under the location
targeting segment, you will be able to see
audience targeting as well. So as you can see, who
is your target audience, and this is where you can have
audiences section as well, which is going to
be your audience. If you see a difference
a stark difference between audiences and
audience attributes. Audience attributes
which we saw so far has been the Lindn audience, which Linden has created over a period of time
and they've created different segments of it and you can target
people from there, which we looked at
company demographics, education, job experience,
interest and trates. These are all the
people who have created a Linden Ads account and Linden account and
because of which, Linden has audience data, and that is what you get to target in audience attributes. But when we talk about audiences,
this is your audience. In the sense, people who
interacted with your website, people whose email
ID password or PML ID or contact details you have collected
over a period of time, people who are similar to your audience who usually
interact with your website. All those kind of audiences, we can target from
audiences section. As we spoke in the
previous videos as well, list upload is the list of
all the contact list of the people who
interacted with you or company list which you
can upload over here. Lookalike audience, we
talked about this as well, which is on audience, which is similar to the audience which interacts
with your websites. If you have any audiences
already created, you can add lookalike
audience from. Predictive, as we
spoke about this, it's a AI based audience targeting where Link
and AI will try to look for audiences who are
very similar to the kind of audiences which usually
interacts with our website, interacts with our ads. Re targeting will be a feature where you
can re target people, people who are engaging
who are engaging with our company page or having a conversation with us or let's say looking at a document, people who are
filling up a form, we can follow them
with our LinkedIn ads. And then we talked
about the third party segment as well where a marketing partner will
be integrated and we will be getting audiences
from there to target. These are going to be the audiences targeting
which you can do, which are your audiences, which you have created, you have built over
a period of time, which we can also target
with our link denials. I hope this makes sense
and you understand the major difference between audiences and
audience attributes. Thank you so much guys
for listening to this, and I will see you
in the next week.
20. Audience Attributes: Hi, guys. Welcome
to this session. In this session,
we'll talk about the audience attributes,
how you can use them. Let's have a look at
it on the platform, how we can set up this
particular audience targeting. Once we are on the campaign, we can go to the
campaign settings page by editing the campaign, and this will bring us to
the campaign settings page, as you can see here, right
beside location targeting, we get to see our audience
targeting part as well where we can look
at audience attributes. In audience attributes, like we spoke about it
earlier as well, these are the five
categories in which you can target your audiences.
So let's look at this. Under company, you will see subcategories like
company category, company connections,
follower of growth rate. Let's say you want to target those companies whose growth
rate has been between, let's say five to 10%. So then you can choose that
in this particular manner, you can choose the particular
growth rate of a company. Let's say you want
to go ahead and use a particular you can
also look at company names. So let's say you're
looking for a company name in this particular manner, you can select the names
of the company as well and tar going forward, then you have demographics
where you can target based on the
members age and gender. Let's say I want to target
people over here 35-54, gender is both male and
female, we can do that. Then in education,
you have degrees, fields of study,
and member schools. In degrees, again, you can
search for degrees, let's say, we're looking for
MBA fields of study. We are saying let's say
marketing in this manner. Then you can say member schools. Okay? So let's say members
of let's say Howard, So now you are targeting
a specific kind of demographic of people who
are possibly from Harvard, who are doing MBA in
marketing, possibly. That is the kind of audience you would like to target
with these settings. So you can understand like this, you can create an
audience profile, an audience profile, whom you would like to target
your Linden ads with. Other than this, you
have job experience, under which you get multiple
options like job functions, seniorities, titles, member
skills, years of experience. Let's say we are looking
at years of experience of anywhere 5-10 years. And then let's say the functions we are
looking at is, again, marketing, So you can give all these specifications based on which audience
targeting can be done. Lastly, you have
interest and traits, in which you get member groups, member interests, and traits. So in groups, again,
you can search for if you have any
groups created, then you can search for
those members interest, general interest, product
interests, service interest. So let's say product interest. We can say software,
Enterprise software. Is I trades, you can choose from all
these options which you get, which is career changers, people who have been
career changers, expats, frequent contributors, frequent travelers, which can be domestic or international, you can choose in this manner. Open to education,
open to relocation, recently promoted,
recently relocated. All these can be options
which you can consider. You can see, these are the
audience targetings you will be able to reach out to with the help of
LinkedIn ADs platform. This is how audience
attributes are going to be, and this is how you can add
them and you can create a audience profile whom you would like to target
with your Linden Apps. I hope this makes sense. Thank you so much
guys for listening to this and I will see
you in the next video.
21. Matched Audiences: Hi, guys. Welcome
to this session. In this session, we'll see
how you can make use of the matched audiences option which we get on the Linn aspect. So let's have a look at this. As we spoke earlier also, matched audiences are
those audiences which are basically our audience who have interacted
with our website, our lead forms or company page, and we've collected their data. So how do you set it up? That is what we are
going to see here. So once you're on the home
page of the campaign, then we can go to plan. In plan, we can go to audiences. This is where you
will be able to get. As you can see, it
says matched audience, which you can create over here. Let's say I want to create
a match audience for people who are going to
interact with my lead form. So we can create an audience
with mashed audience here, and these are the options
which you will get. So sources, this is going to be the company list or contact list which we had
talked about earlier as well. So if you want to upload a
list of all the contacts, their name, email address, or company details,
then you can use this. Otherwise, we can use the
second option where we want to re target our
LinkedIn ads to people who interacted with us on our
company page or conversion specifically events events which we set up on LinkedIn
and so on and so forth. For now, let's say I
want to go ahead and re target to those people who have interacted
with my lead form. In that case, we can
choose lead gen Form and now we can give name
to this audience. Now you can see it also gives
me how did they engage? There are options
which we can look at. Anyone who opened
your lead gen form or only people who submitted
your lead gen form. You can choose any of these
and when did they engage? You can give a time
period as well. Last 30 days, 60 days, you
can choose that as well. Similarly, if you change this and let's say
we want to target those people who interacted with us on our website.
So let's see this. For website now, we can
give a name to the website. We can give it a
name, let's say, website audience, and
we can give the period. For the last 30 days, the people who
visited our website, we want to target them. So like this, you can
create different types of matched audiences right here. Let's see one more, which is
going to be let's say event, people who interacted
with our event, right? So event audience,
we can name them. How did they engage? People who marked themselves as
attending the event. We can target them separately. People who viewed
at least 2 seconds of your event tide, then
we can target them. People who viewed at least 25%, 50%, 75%, 97% of the event. Any interactions with
your event tide. People who performed chargeable
clicks on your event ad. Any of these actions
you can select and make a matched audience segment for yourself and target those
users going forward. This is how matched
audience segment can be used very effectively to target various kinds of users who are interacting
with your ads, your website, your forms, your events, and then we can follow them
with our LindIads. I hope this makes
sense. I hope you understand now how matched audience is going
to work for us. Thank you so much guys
for listening to this, and I will see you
in the next video.
22. What is Conversion Tracking & How to setup Conversion Tracking: Hi, guys. Welcome
to this session. In this session,
we'll talk about Linn Ads conversion tracking. So conversion tracking
is a major feature of Lingn Ads where you can set up this feature and
with the help of it, you will be able to track
your conversions or sales, which are you generating
with your ads. So once people come
to your website and they do business with you, they buy your product, they take your services,
they fill up your form. That will be tracked as a conversion on your
Lindn Ads account. So you will be
able to understand what kind of sales leads are you generating with the help of your Linn
Ads advertising. This is a critical part
which has to be set up on the account once you
start running your ads. Now, in order to do so, there are online
conversions and there are offline conversions
which you can set up. In online conversions,
there will be a specific inside pod, which is a script or a code
which LinkedIn gives you, which needs to be implemented at the back end of
your website pages. This particular code
has the capability to capture the sale or the
lead which is form, which has been filled this gets tracked inside our LinkedIn
Ads account automatically. So our job is to go ahead and implement this
sitewide inside tag on every single page
of our website domain. Apart from this, there's also an event specific tracking,
which you can do, which specifically looks at
tracking specific events, which can be users clicking
on a button or a link. If you would like
to track those, then you can set up a event
specific tracking as well. The other type of conversions, which you can also
attribute over here is offline conversions
where you can go ahead and connect your
offline conversion data to your campaign manager in order to attribute
them to Lindis. You can do that as
well by manually uploading a CSV file of this data at the back end and into the campaign manager.
This is possible. You can automate the whole data collection
connection through Linden marketing partner like Advertise, dream data, HubSpot, VRAM or M. You can choose any of these partners
and with the help of it, you can upload your
offline conversions into your Lingn Ads account and
understand what kind of offline conversions were
you able to generate with your help of Lincoln
Ads advertising. I hope this makes sense. I hope you understand the
basics of conversion tracking, why do we need it and what is the importance of it in our
Lincoln Ads advertising. Thank you so much
guys for listening to this and I will see
you in the next video.
23. Sitewide Insight Tag Page Load conversion: Hi, guys. Welcome
to this session. In today's session, we're
going to see how we can set up conversion tracking for
our Linn as account. Okay? So once we log
into our account, guys, the first thing which
we are going to do the process is
going to be like this, the first is we're
going to implement the inside tag on the website. Once the tag has been
pasted properly, then we can create
a conversion action for the Linn as account, which will track our
conversions in this account. So let's have a look at this. So once you're
inside the account, guys, we can first start off with Analyze on the left panel. Here you can see we
can go to Inside tag. Inside tag will give
us the options of how we would like to paste
the code on the website. So there are three options. The first is, if you
understand programming, you have built your
site yourself, then we can go ahead and use I will install the tag myself. We can copy the code
from here and then paste it at the back end of our website. That
is first option. The second option is
going to be a case wherein we are saying that we have a web developer
who has built our site, so we can send this code to the web developer and he can implement the
code over there. And the third option is going
to be using a tag manager, which can be a
Google Tag Manager or any other options
which we know of. So let's say we are going
with the first option, which is installing
the tag ourselves. So what we're going to do
is we're going to copy this particular code and now we're going to log into our
WordPress or WIX account. A CMS tool which we have
used to build our website, we're going to log into the
admin of our website first. So I'm going to go
into my website right now, uh, dashboard. This is my WIX account. To show you this is the
website guys on which we are going to implement the LinkedIn Ads
conversion tracking. You can also test first whether this website has any LinkedIn Ads conversion
tracking port or not. For which LinkedIn
also provides you with inside a checker extension, which you can install
over here as you can see. So right now, if you check
and you try to inspect, what you will see
is it says that Lindn Ads tags were not found. Okay? A pixel tags
were not found. So which means that this website currently does not have
any codes implemented, any LinkedIn ads
code implemented. Okay? So we are
starting from here. So what we are going to
do is we're going to sign into our Wix account dashboard, and now the code which we had copied from the
Linn as account, we are going to paste
at the back end for which we can go to settings
on the left panel. And in settings, we are
going to specifically go to the advanced
settings, custom code. And here, if you see
the instructions given, they say that we need
to paste the tag below the website's global
footer just above body, above the closing SML body. Okay? So we follow the
instructions as is. Okay, so we're going to go
to the body part, okay. And here, we're
going to paste it. So now you can see
the whole code has been pasted out here. This now, which you can
apply to the website. So now we have applied this code at the back end of the website. We can refresh this just for the system to consider our code which has
been implemented. And now we can go back to our
website as well and test. We just testing whether the code has been pasted
correctly or not. So now that we have
refreshed the website, we can go back to the same
extension and we can inspect. So now you can see it says
success, status is success, which basically means that the code has been
implemented on our site. Okay. Now this is done. So we move to the next part, which is going to
be a case where we will create a conversion
tracking for this. Okay. So what we are
doing today is we are looking at inside tag
for website conversion. So we're going to look
at online conversion. We're going to start filling
in all the details up here. So the first thing is Linden
is asking us to give it a name that what kind of a conversion are we
planning to consider this? Will this be a thank you
page or a sale purchase? So we need to give it a name. Let's say we are
saying purchase. Then we can define the behavior, what exactly it is, what kind of an action will
be taken out here. Let's say we are
saying over here, it is going to be a purchase. We can give the value of
this conversion as well. Let's say the purchase
is for 1,000 rupees. We can also select
the time frame for which this conversion
will be counted for. We can give those
specifications as we're here. Then we can set up a
attribution model as well, which works for our business. So Lindn provides us
with two options, which is last touch
each campaign or last touch last campaign. Let's say we are looking at each campaign option and we
can fill this up out here. Once you fill all
this information, we can now move to the next
page where you can select the campaigns on which you
want to track the conversion. So whether you want to do it for all or do you want to do
it for specific ones, you can select your
campaigns out here. Let's say we want to do it on specific campaigns
in this manner, we can select and now we are coming to the last page where we will get
access to the code. Okay? So for manually setting
up conversions, okay? So again, the code which
was told to us is here, which we can insert
into our website, okay. And now we are coming to the first option which
we're talking about, wherein we want to set
this up on websites where people visit our pages
and perform certain actions. So we want to track those. So you can choose
page load for that. Once you choose page load, we will also have to provide
our website URL out here. So there are multiple options in which way you can
provide the URL. Let's say I want to give the
complete URL of my website, so I'll go back, copy my website
URL and put it out here. In this manner, I've given the website URL,
and I can create. So this becomes our conversion, which we have created
now on our site, and the code has
already been pasted. So now when people
come to my website, they do an action on my website. I will get tracked inside
the Linn Ads campaign. I hope this makes sense, and now you understand the whole process of how to
set up a conversion tracking inside tag for tracking conversions for a website
in Linn Ads account. Thank you so much, guys, for listening into this session today. Have a great day, guys.
24. Event specific Insight Tag conversion: Hi, guys. Welcome
to this session. In today's session,
we're going to see how we can set up
conversion tracking when we are looking at event specific
tracking in the website. So once you log into our
Lingnan Ans account, what you can do is
we can start off first with setting
up the inside tag. Once the tag is set up, we can create a
conversion tracking, which will be for
a specific event. So let's begin with that, guys. So once you go into the
Lingnan Ans account, we can go to Analyze and we can straightaway
go to Inside tag. Inside tag, Linden will
give you three options, how you can set up this code. So the first is wherein you
can set up the code yourself. You can get the tag from here and you can add
it to your website. The second is wherein
you can send it to your web developer
who has built your site, and he or she can
do the same thing. And the third is
using a tag manager, we can follow the process. Let's have a look at
the first option. So this is the code guys, which we need to copy from here, and we will have to put it in the website's global footer, and that will help us to
track the conversions. So now that we have
copied the code, I can go to my website Admin
and I can paste the code. So let me just show
you the website. This is the website guys, which I'm using right now, on which we are going
to set up the code. So to test right now whether there is any code on
this site or not, we can look at the LinkedIn
Inside tag checker, an extension which is available, which you can
download and apply. If you look at this
tag checker right now, it says that the inside
tags are not found. There is no code on this site. Okay? So we're starting
from here right now. Okay. So with this, what we're
going to do is we'll now go to the admin of our
website, the WIX dashboard. This is the dashboard, guys. Now on the WIX account, we are going to paste that
code at the back end, for which you can go to
settings on the left panel. And now in settings, we can come to the
advanced settings where we can go to custom code. In custom code, we can
put it in the footer, so we'll put it at the end
of the body, over here. So now you can see the
whole code has been set up on this particular
page and we can apply. So now the code has been pasted, so you can just
refresh the website so that they take the
code into consideration. And similarly, we
can also refresh our website to check whether the code is
pasted properly or not. So now when we check
the tag checker, what we see is it says
the status is success, the code has been pasted, and we can see the partner
ID also over here. Now the code has been pasted. All what is required
now for us to do is we'll have to create
the conversion tracking in the account. Now we can go back to
our conversion tracking. And create a new conversion. Let's say online conversion, we can start providing
all the details. So Lincoln is going to
ask you certain details of what kind of a conversion
are you planning to track? So let's say this conversion tracking which we are creating today is for a specific
event which is Lead Gen. Okay? So we're going to do a Lead Gen conversion tracking. We can choose the action also. So here, the action
is for lead, right? And now Lignin is also asking, what will be the value
of this conversion? So if this conversion happens, what kind of monetary
value will you gain? So you can provide
that value out here, and then we can choose
a timeframe in which this conversion should be
counted, which we can provide. Click You can choose
the timeframe for clicks and views from
this particular segments. And at the end, we can also set up the attribution model
we want to use over here. The attribution model
basically will give credit to the ad interactions which are happening and based on which
it will track conversions. So you can choose between
two options which we have, which is last touch each campaign or last
touch, last campaign. So let's say we're going
with each campaign. Now, Linn will ask us to apply this conversion tracking to either one of the campaigns, or some of the campaigns
which you have in the account or all the campaigns
also, you can do. So you can select all
campaigns if you want to track conversions
for all campaigns, or you can select specific ones for which you want this data. So like this, we can
select campaigns. Now we're coming to
the last page where we are going to set up the
code for specific event. So here, again, Linlin
provides you the steps, which is we have to first go
ahead and set up the code, which we have already done, and now we're choosing
the second option. The second option
is event snippet, wherein event specific,
wherein we are counting for specific
conversions to happen. Now when you choose this, they provide you with
a specific code. If you see, this is the code which has been
provided by Linden, and now this you can
copy and go back to your website where you
would like to install this. This has to be pasted
on the submit button, on the submit page of
your website, lead form. Since this is a
conversion tracking, we are setting up
for lead generation. Okay? So this code has to be pasted on the particular page, which is the submission
page of your lead form. Once you do that, then this will start tracking your leads
in the correct manner. I hope this makes sense, and once you do this, you can create the
conversion action. So this becomes our conversion
action for Lead Gen, which we have created for
our Linden Ads campaigns. I hope this makes sense, and everybody understands what is the process and
how we can set up conversion tracking for
lead generating businesses. Thank you so much, guys, for listening into
this session today. Have a great day, guys.
25. Event specific pixel conversion: Hi, guys. Welcome
to this session. In today's session, we're
going to see how to set up conversion tracking in case
when we do Pixel conversion, we want to set it
up with pixels. So once you log into your Google into your
Linden As account, the first thing which we're
going to start off with is looking at how to
install the Inside tag. Once the tag has
been implemented, then we'll create
a new conversion for using Pixel conversion.
So let's begin with that. So for setting up Inside tag, we can go to Analyze
guys on the left panel, and here we can
go to Inside tag. Now, Linkn provides you with three options to
set up this code. One is we can install
the tag ourselves. We can take the
code from here and paste it on our website
at the back end. The second is we can send it to a web developer who can
do the same job for us, or else we can also make use of a tag manager to do
the same action. So let's begin with
the first option. Let's say we want to set
up the code ourselves. So we can go to the first option and we can copy the
code from here. Now Linden gives us
an instruction that it has to be put in the
website's global footer, that would be the
easiest way out. Okay? So we copy this, and
now we can go to our website. I have built my website on WIX, so this is the website, guys. Now we can also
check first whether this website has any
tags already or not. For which there is a
chrome extension called the LinkedIn Inside tag
checker, which you can install. This extension will
check whether there is any code implemented
already or not. So when you click on
it and you inspect, you can see it clearly says that the LinkedIn Inside
tags were not found, which means this website does not have any
code currently. Now, what we're going to do is we're going to
start off with it, wherein we'll go to the
dashboard of the Wix account. Now here, the code
which we have copied, we will paste it
at the back end. So for doing that, we can go to the left
panel in settings. In setting guys, we are
specifically going to come to advanced
settings in custom code. Here, you will be able
to paste the code. Now since we have to put
it in the website footer, we can go to the
end of the body, and here we can paste it. So now you can see the Linked in conversion tracking code, the inside tag is pasted over here and which
we can apply. Once you apply this, you
can refresh the website so that it takes the code
into consideration. And simultaneously now, we can go to our website to
test the code as well, whether it is firing
properly or not. Okay? So from here, now if you go to the extension
and we do an inspect, you can see it says that
the status is success. They also show the partner ID
which has been implemented. So now, this website has
the inside tag implemented. Now what we are going to do
is we're going to go back to our account and we are going to create that
conversion tracking, which is a pixel
conversion tracking. So we're going to
create a new conversion and we can start
giving information. Let's say this is
specifically for purchase. We can choose the
appropriate action over here and let's say Linn is also asking us to provide a
value of this conversion, which means how much
revenue are we going to generate by this particular
purchase which happens, we can give the amount
over here and we select the time frame as well for which the conversion
will be counted. So we can give the timeframe for clicks and views out here. And finally, on this page, we can set up the
attribution model also for this conversion. Attribution models will
basically help us to know how to go ahead and attribute
the ad interactions, credit them for the
conversions they bring in. Okay, so which you
can set over here. So Linn provides you
with two options, which is each campaign
and last campaign. So you can choose
each campaign here. And now, it will ask us to
link this conversion action, this conversion which
we are creating to all campaigns or some of the
campaigns in the account. So you have both the options. We can apply to all the
campaigns or we can select particular campaigns
to which we want to apply this conversion
tracking we are setting up. After you do this, we are
coming to the last section where we will have to go
ahead and install the code. We have to see where
to paste the code. So again, LinkedIn provides you with the setup
wherein first, they provide you the inside tag which we have already
copied and pasted. So now we just have to
go to the second part. Here, we are defining the
conversion tracking method. So in this, what
we wanted to look at today was the
pixel conversion. Pixel conversion is
basically a setup wherein an image pixel
code is given to you, which you can paste
on the page, okay? So what it will basically track is when this particular
code gets loaded, that means that the
conversion has happened. So this can be implemented
at the thank you page, after a purchase, or
you can put it on the submission page after
a form has been filled. Okay? So if the page loads
and the image shows up, that is an indicator
that the conversion has happened and it should be tracked in the
LinkedIn ads account. So this is the code, guys,
as you can see out here. It's a Jif, which will load
once the conversion happens. So we can copy it
from here and then paste it on that
particular thank you page. In this manner, we can go ahead and implement Pixel
conversion as well, and now you can create
the conversion tracking. I hope this makes sense now that this is going to be the
process through which we can also set up
and we can track our conversions in Lingnans account with pixel conversions. Thank you so much
guys for listening into this session today.
Have a great day, guys.
26. Retargeting Overview: Hi, guys. Welcome
to this session. In this session,
we'll talk about the Linn re targeting feature. Re targeting is a basic concept where we can follow our users who visit our website and we follow them
with our Linn ads. Here, with the help of
LinkedIn retargeting, you can also follow those users who are
interacting with your ads, people who are
visiting your website. Who are checking out,
interacting with your image ads, video ads, people who have possibly
filled up your form or opened your link
your lead form, maybe people who
have interacted with your company page or
interacted with your event, your company event details. So here, with the
help of retargeting, we're able to
follow these people who engage with us specifically, and we show them our ads and we keep showing them ads
to entice them to click on our ads and come back to our website and
do business with us. That's the basic
concept of retargeting, which we are talking about here. Now, this is becoming
possible with the help of a remarketing tag, which is an inside tag or a pod which we install
on the website, which has the capability
to capture the IP address of the user and because of which we are
able to follow them. That is how Linden
remarketing works. Now, there are different
ways in which you can collect this kind of audience and you can re
target them with your ads. Retargeting happens with the
help of mashed audiences. So there are different types of sources of audience
which you can get audiences who have
visited your website, people who have users who have engaged with
your single image ad, or people who have
viewed your video ad, users who have opened or
submitted your lead form, people who have engaged
with your company page, or people who are RSV paid
for your LinkedIn event. This way, we're able
to audience data from various sources in the
matched audiences section, and then we can use them
for re targeting purposes. We can follow them
with our LinkedIn ads for a certain period
of time and trying to convince them to click on the ad and visit our website
and do business with us. That's the basic idea of Linn retargeting. I
hope this makes sense. I hope you understand how you can make use of this
particular feature. Thank you so much guys
for listening to this, and I will see you
in the next video.
27. Retargeting Campaign Creation: Hi, guys. Welcome
to this session. In this session, we'll
see how we can create a re targeting campaign
in Lindon Ads account. In order to do this, once
we are inside the account, so it's a two step process
which we have to follow here, wherein the first thing
which we are going to do is we are going to first create the audience segment in which we will start collecting
the audience data, and that is what we
are going to link to our remarketing, our
retargeting campaign. Let's create the
audience segment first by going to plan
and in audiences. This is where we can
create the audience. We are going to create
a mashed audience which is going to be for
re targeting purposes. So here, let's say, I want to target
those people who interact with my
single image ad. So I'm going to choose single
image and I can give it a name Then I can also decide how
did they engage? Any interactions with your ad, people who perform
chargeable clicks on the ad, how you want it
to be, which kind of users you want to target. Let's say we want to
target those people who specifically
clicked on the ad. Then we can also
record the time range, the last 30 days
data of the people who interacted with
our single image ad, we are going to
collect data of them, and then you can choose the campaign for which
you want to do it. Let's say this is the campaign and we can create the audience. Now this is the audience
which we have created. Now what we can do is we
can go to the campaign, which is advertise New campaign. This is the one and we
can edit this campaign. And we can come to the
audiences section where we are going to link it to the audience segment
which we created. Let's come to the
audiences section over here and we can come to who
is your target audience. This is where we can
go ahead and link it. You can see in audiences,
you have retargeting. In retargeting, we're
specially looking at single image and this is the audience which
we have created, single image audience
one, we can select that. This linking is done. After this, all we have
to do is we have to create the single image ad
for this particular campaign. Let's have a look
at that as well. You can fill in all
the other details. Now we can create the ad for this can give our URL. And we can upload
the image as well. We can also provide
the description. The more clear information you can provide
the better it is, and then we can give a call
to action phase as well. As you can see, this is how the ad is going to look
like to our customers. Once all this information
is filled in, then we can save this ad um, So this is becoming another
ad which we have created, and then we can build out
the campaign further. These are all the details
we can save and exit. Now the campaign
has been built out. In this particular manner, we are going to build out the re targeting campaign on
Linkin Ads platform. As you saw, because we require to create the
audience segment as well, which is going to now
collect the data. How it's going to work is
once the ad starts running, people who will be clicking on the single image ad their data,
we will start collecting. And we will be following
those people going forward. I hope this makes sense. I hope you understand
now how re targeting campaigns are built out
on Linden Ads platform. Thank you so much
guys for listening to this and I will see
you in the next video.
28. LinkedIn Lead Generation Ad Campaigns: Hi, guys. Welcome
to this session. In this session, we'll
see how we can create a lead gen campaign inside our LN Asaco. Let's begin guys. Once we are on the platform, we can start building
out a new campaign. So this campaign is we have to choose the
campaign objective, so it's going to be
lead generation, and then we can choose
the campaign type. In this case, we're
going to choose the classic type which will help us build a manual campaign, and then we can fill
up specifically look at all the details of
the campaign group. We can give a name
to the campaign over here as we've taken
here, lead generation. And as you can see, bidding the objective is
lead generation. Then we can set the location targeting Once you have the location targeting the, then we can do audience
targeting as well, where we can choose
our audiences. Let's say we can choose
some demographics. We can also choose education. We can also choose job
experience functions. Let's say, information
technology. So we're choosing
specific roles over here, interest in trades. Now that we have done
our audience targeting We can move forward and have the ad format
as single image ad, this is what we are
going to create. Then placements is going to be LinkedIn network and
LinkedIn audience network. This is where the ad
is going to appear. Then we can set the budget
over here, daily budget. And we can also decide when
to schedule the campaign. Let's say we want to start
it from 15th of April, then we decide the
bidding strategy. In this case, since we're
looking for generating leads, so we can choose the
bidding strategy as maximum delivery, and the optimization
goal is leads. So the bidding
strategy will focus on generating as many leads as possible within
our full budget. These are the kind of details
we are going to fill up at the campaign level and
then we can go next. Then we can create
our ads for this. We can say in this manner and we can
create the destination. Here is where we are
going to create the form, the form, which will show up to our users and they will
be able to fill it up. We're going to create
the form right here. You can upload an image over here like a form image
which we can give. Otherwise, you can give it
a name, language, heading. Then you can decide what kind of information would
you like to collect. As you can see, we
have by default, LinkedIn has
selected first name, last name, email address. We can also say country region
or postal code zip code. We can ask for that
as well. Company. Once you have you can see this is how the form
is going to look like. These are the details
we have taken now. The other things which
we have to fill up the privacy policy, URI. Privacy Policy, URL will
be there on your website, we would require the
privacy policy page. Let's say this is the
privacy policy page, which we can take from our own website and
put it out here. We can take some terms and conditions Confirmation. Confirmation is
basically where you give a messaging to the user who
has filled up your form. Then you can give the
Visit company visit. Do you want them
to do other things after filling up the form, maybe visiting your
company URL or learn more, viewNW all these things
which you can do. Let's say we are doing
company website, then we can give our
website URL out here. Once we give all
this information, so now the form is
created out here. We can now move towards the ad creation parts where
we can give the information. Let's say this is the
introductory text. Then we can upload an image. We can also give a
headline if we want to. Then some description. Um, in this manner. Then we can also give the
call to action phrase. You can see now this is how
our ad is going to look like, and once we have
this, we can save it. This is our ad, which is what we are getting now plus with that, we have also created
the lead form specifically which is
going to be used out here. M so now we can have a look at the whole campaign information
which we have filled in and then if
everything looks fine, we can set up the campaign. You can see now the
campaign is created, which will now go for a review once it is approved by LinkedIn, then the campaign can go live. This is how we are
going to build out a lead generating campaign
on the Link in Ads platform. I hope this makes sense. I hope you understand the
complete process now. Thank you so much guys
for listening into this and I will see
you in the next video.
29. View and download leads, metrics, and analytics for Lead Gen Form campaigns: Hi, guys. Welcome
to this session. In this session, we wanted
to see how we can view our leads data once we start running our
lead Jen campaigns, where we can locate this data, and then eventually we can
download as well from. Let's have a look
at this. Once we are inside the account, we can go inside
the campaign group where we can find
all the campaigns. This is our campaign, the LEADS campaign which
we had created. Now, we want to see
the data for this. If you see here,
you will be able to find it in the leads column. To get this leads column, you can come to performance
and in performance, we can choose those
specific columns out here. From here, if you choose
conversions and leads, then the leads column comes up, as you can see, right here, and the data will show up here. This way, you can locate your leads data
in the campaigns. You will know what
kind of leads have you generated from each
of your campaigns. Now, if you want to
download this data, then we can come to assets. On the left panel,
you have assets where we can come to
lead generation forms. This is the form
which we had created. If you remember in
the previous video, we had created this
particular form, which you can select now and you have an
option to download. So once you click on Download, it will get downloaded
in a CSV file, and then you can access
the details from there. This is how we can
access our leads which we have generated with the help of our lead gen campaigns. I hope this makes sense. I hope you understand the
complete process now. Thank you so much, guys,
for listening to this, and I will see you
in the next video.
30. LinkedIn Dynamic Ad Campaign Creation: Hi, guys. Welcome
to this session. In this session,
we'll see how we can create a LinkedIn
dynamic ad campaign. In a dynamic ad campaign, we can create different
types of ads here. It can be a follower
ads or a spotlight ads, which can work as a dynamic
ad in this campaign. Let's see how you can
build this campaign out. Once we are inside
the campaign guys, we can start creating
a new campaign. And this can be the
dynamic ad campaign. Dynamic ad campaign, we have to choose a campaign objective. Let's say we are
choosing brand awareness and we will be creating a
classic campaign so that it remains a manual campaign to build and we can name it over here in that
manner, dynamic ad campaign. Then we can choose
our audiences. The first is location targeting, where we can choose our
location targeting over here. In this manner, then we can also do our
audience targeting. Let's say we are choosing
some audiences over here. Company as well. Once you do your
audience targeting, then we can get
into the ad format. Like we were talking about
it, in case of dynamic ads, it can be a spotlight ad. It can be a follower ad over
here, which we can create. Let's say we creating
a spotlight ad so we can fill in the
rest of the details like placements which
is already selected, and then we give a budget
for this campaign. So you can set the budget over here and schedule the campaign. You can schedule the campaign
for a future date as well as your requirement and then choose your bidding
strategy as well. Here the objective
is brand awareness, so we are looking
for impressions, which means we want to show our ads as many
times as possible. So we can choose
manual bidding here, which is the money
which you set for paying for every
thousand impressions. So you can set the
price right here. Once you do this, we have to choose the
location once again. And we have chosen Spotlight ad, then we can save
this and move to the next part which
is creating the ad. This is where we are going
to create the ad and we can upload or ad
background image. Let's say we're ploading
the image here. It's a dynamic ad headline. We can give our
company name as well, and then give our company logo. As you can see, we
can see the preview of the ad, how it is
going to look like, and now we can give
a call to actions as well and the destination R. These are all the
details which we will have to fill in to create
the ad Poppy. And once you have
that, we can save it This is our dynamic ad
which is getting created, and now we are coming to the last segment where we can
review the campaign once, check all the details,
everything looks fine, then we can launch it. These are all the details,
audience targeting, the ad format is Spotlight ad, can check all of that, the business name, and
then we can launch. So this will be specifically the
dynamic ad campaign which we have created now,
which is going to solve. I hope this makes sense. I
hope you understand now how a dynamic ad campaign can be built out on the
Linden Ads platform. Thank you so much guys
for listening to this, and I will see you
in the next video.
31. LinkedIn Carousel Image Ad Campaign: Hi, guys. Welcome
to this session. In this session, we'll
see how we can create a cousalimage ad campaign in
the Linkedin Ads account. Cousalimage ads, which we
talked about earlier as well, are going to be a set of
image ads put together like a Carusal which users will
get to see on their feeds. Let's have a look at this ties, how we can build
out this campaign. Once we are inside the account, we can start looking at creating a new campaign inside
the campaign group. For this, we have to first select the
campaign objectives. Let's say we're choosing
brand awareness. Then again, we will have to
select our campaign type. Here again, we are
choosing classic as the campaign type and we can start building
out the campaign. This we can name as arousal it is going to be brand
awareness as the objective. You can set up your location targeting and your
audience targeting. Let's say if you're
doing some audience targeting or attributes,
let's say, Once you have your audience
targeting done, then we can look at creating the cousalimage ad, which is going to be this one. We can select the ad type. Then further scroll down
to specific replacements. You have an option to remove Linn audience network
if you want to, and if you just want to
focus on LinkedIn network, then we can do that as well. The next part is going to
be budget and scheduling, so we can set a daily budget over here as per
your requirement, and we can schedule it also right now or maybe
sometime in the future. Once you have this in place, then we can set the
optimization goal, which is the bidding
strategy goal. The goal is here is reach because it is for
brand awareness, we want to reach out to as
many users as possible. This is the correct
optimization goal and the bidding strategy
would be maximum delivery. We'll try to reach out to as many people as possible
within our full budget. These are all the
details which you fill in and then we get into the ad creation part where we can create
a new ad altogether. This is going to be
ausilad campaign. We can give a introductory text. And then we can give
our destination URL. Now since it is going
to be multiple images, we'll have to upload them
and these are called cards which you can
upload over here, you can upload up to ten cards or ten different images
can be added over here. Let's have a look at
it and the minimum is two cards which
we have to fill in. We have to give your
image and then give the card headline
and destination URL. In this manner. Now that we have filled in
both the cards with their respective images
and we have given the content and destination
URL link as well, we can save this
particular ad type. You can see this is our ad
which is getting created. You can also go
ahead and view it. This is how the ad is going
to look like on Desktop. If you want you can
change the layout as well to let's say a mobile,
it will show up like this. Once you fill up
all the details, then we are coming to
the last segment which is reviewing the campaign
and then launching it. You can go through
the details of the campaign looks
fine, objective, location targeting, job
requirements specifically, and then we can see the other settings of
the campaign here. Ads which have been created
and the campaign is in draft. That's why it is not delivering, it is not serving any ads. Now, if everything looks fine, we can just go ahead and
publish the campaign. This is our Carusal ad campaign
which we've created now, which is under review and
once the ads are approved, only then the
campaign can go live. I hope this makes sense. I
hope you understand now how cerusalimage ad
campaigns can also be created inside Google
inside Link in Ads acco. Thank you so much guys
for listening to this, and I will see you
in the next video.
32. Conversation Ad Campaign: Hi, guys. Welcome
to this session. In this session, we'll
see how we can create the conversation ad campaign
in the Lindn Ads account. So as we spoke about
conversation ads as well, it's going to be an ad type
wherein we can reach out to our users and customers on LinkedIn with the help
of a conversation ad. So where we can strike a conversation and
start giving them information about our product and services, about
our business. And when people
interact back on that, we can give them further more
information and possibly eventually generate some leaks. So let's have a look at this. For this, we can start
creating a new campaign. Where we can choose three
campaign objective as brand awareness and we
are going to create a classic campaign and we
can name this as well as conversation MDane then we can fill up the other details
like location targeting. We can also do the audience
targeting over here. Let's say we are choosing say company connections or
we can say growth rate, and we're choosing the location as well as let's say India. Once you have your
audience targeting done, then we can choose the ad type, which is conversation
ad, which is this one. And then we can set our budget, our daily budget, and we can
also give the start date. Let's say we're
starting from 15th of April and then decide the
bidding strategy as well. So the bidding
strategy for this one is going to be sense because we want to send out
the conversation message to number of people, and the bidding strategy
remains as maximum delivery, which is an automated
bidding strategy, which will try to send out as many messages as possible
within the full budget. Once we save the campaign and now we come to the section where we can create the ad. This is where we start
creating the ad. Let's say this is
the conversation ad which we are creating. Here we can add the
senders of the message. We can add over here
in this manner. People who are part of
the LinkedIn network, we can just choose
them in this manner, we can give the subject
over here as well, subject. And if you want, you can
add a image as well. Once we provide all
this information, then we go to the next segment where we are going to create
the whole conversation. This is where as you can see, we are going to create
different templates have been provided by Linn, it can be for driving webinar registrations or
driving trials and demos, enrollment for programs,
website visits. So depending on what is
the business objective, there are different
templates built up. Let's say we're
looking at drive event or webinar registration. This is the template
which was created. What you will have to do is, this is the message
which you send out. Now, based on what the
customer or the user selects, you have to fill in
those responses as well. Let's select the first one, drive event or webinar
registrations. Now we go to the next part where we're going to
design the whole thing. So here, as you can
see the information, if you want to make changes to this information, you
can do that as well. Otherwise, you can start
filling in these information. Like, for example, save my spot. So if you want them to
want to register a user, and you want to send
them to your website, then you can give your
website URL out here. Tell me more. I tell me more, we can ask them to
go to the next page, possibly, and we can
edit that as well. When they do tell me more, then we get the
other information. We can give them, let's say, event agenda or we can give
them last year's event video. All of that can be done and save my spot can again
bring them to the website. This is done over here. We can also look
at the flow chart which can give us
more information. This is where we can
register now and give the. Let's say we want
them to register, then they can go
to our website and we have to give our
website URL right here. Same way if they are
saving the spot again. Here again, we are sending
them to the website. We can give our website URL. Wherever we are asking
them to visit our website, a website URL needs
to be provided. As you can see, this
is how one by one, you will be able to design the whole conversation which
you want to have with them, where you're trying to
convince them you're trying to navigate them through the different options
and bring them to a section where they are
enrolling for the service. They are filling up the form, they're visiting your website. Whatever is your
business objective, you're trying to fulfill with the help of this
conversation which you're having This way, our conversation ad gets created, and once
it is built out, then we can come
to the last page where we can review
the campaign once, look at all the details
are fine or not, and then we can publish. Once you publish the campaign, this campaign is
going to go under um, review where Linden is going
to check our campaign, it's going to check our ads. Once it approves our ads, then the campaign can go live.
I hope this makes sense. I hope you understand
now how conversation Ads gets created on the
Linden Ads platform. Thank you so much guys
for listening to this, and I will see you
in the next week.
33. LinkedIn Message Ad Campaign : Hi, guys. Welcome
to this session. In this session, we'll
talk about how we can create a message ad campaign
in the Linden Ans account. Message ads are going to be
another ad formats where we can send out messages to
our targeted audience, giving them information about
our business, our products, and services, and hopefully
get some responses on that. With the help of
it, we can try to drive some sales or
lead generation. Let's see how we can
build out this campaign. For creating this, again, we can create a new
campaign altogether. This time we can use
the campaign objective to be website visits. This will be a classic
campaign which we can create. We can name it in that
manner message ad. We can start filling in
all the other details like location targeting, and then we can also give
the audience targeting here. Um, once you have done
the audience targeting, then we can select the ad type, which is going to be message ad, which is this one, deliver ads to your target
audience inbox. Then we can see the placements
are already selected. We can give our budget
daily budget for it and we can schedule the campaign as
well as for our requirement. You can see the
optimization goal over here is sense which means it's going to optimize for sending as many messages as possible
to the target audience. The bidding strategy
is maximum delivery, which is an automated
bidding strategy which does which will focus
on the same objective. So once you have all this
information filled in, then we can save this and
move to the next segment, which is going to be
creating our new ad. Here we can name it as
let's say message ad. We can add sender here. From here, you can add the
sender in this manner. And then we can
define the message. This is where we can
give the message. Then you can write the message. In the message, you can go ahead and define your business. You can introduce yourself, define your business, ask
people for more information, provide all the
information regarding your products and services, and then you can send
out the message. Also, one more thing which
you can do here is you can customize the message by
the sender's first name, last name by using the format given over here
in this particular manner. Let's say we can do it in
this particular fashion. And then you can start
writing your message. Like this, we can write
our whole message. Then if you want to
add any custom footer or terms and conditions,
you can do that as well. We can also give a call to action and we can give
our Link landing page UR. We also get an option for adding a banner image or a image add basically image
which we can add over here. Once you do so, then we can create the whole
message ad for the user. This is the ad which
we have created now. Which now will be targeted
to all the users on Linnn based on the audience targeting location
targeting we have done. You can review the whole
campaign right here. If you want to make any changes, we can edit that as well. Otherwise, you can
launch this campaign. Once the campaign gets launched, it will automatically
go under review where Linn is going to
check our campaign, our ads, and then once the
ad is approved by Linn, then the campaign can go live. This is the message
ad campaign guys, which we have created now. I hope this makes sense. I hope you understand the
whole process now. Thank you so much guys
for listening to this, and I will see you
in the next week.
34. Document Ad Campaign : Hi, guys. Welcome
to this session. In this session, we'll
see how we can create a document ad campaign
in the Linn Ans account. Document ads as we spoke
about it earlier as well, are going to be a type of
ad in which we can share some kind of different types of documents with our
targeted audience. So these documents can be white papers,
downloadable documents. It can be presentations, it can be case
studies, infographics, which we want to share
with our target audience to influence them about
our products and services, about our business, so that
they interact with us and eventually take up our services and products which
we have to offer. Let's see how we can create
this campaign as well. So once we are
inside the account, we can start building
out a new campaign and let's say we are creating this to generate some leads. We can use lead generation
as the campaign objective, and we're going to create
a manual campaign. We can start giving
the information. Let's say this is the documented and our objective
is lead generation. We can choose our audience
location targeting, and then we can do our
audience targeting as well. Let's say gender as
well, we are selecting. This is our audience
targeting which we have done, and then we choose
our ad format. The ad format is
going to be document. We can also decide our budget and schedule
when we want to run it. Let's say we are giving
the daily budget here. And we want to start
from 16th of April. As you can see, it is going
to optimize for leads because that is the objective lead gen campaign
we are creating. The optimization goal is leads and it is on
maximum delivery, which is the automated
bidding strategy, which will try to
generate as many leads as possible within
the given budget. Then we can save this
and move forward to the next segment where we
are going to create the ad. This is where we can
create the document ad. Now let's start filling up. This is going to
be a document ad, and we can give introductory
text over here. We can now upload the
document right here. We also have an option to
give up reviewable pages. How many pages would you like them to preview
before downloading? You can give up to four pages, so you can decide that as well. Let's say I'm giving
two pages for now and then you can
give the headline. Once we do that, then we can go ahead and upload the PDF document
which we have done over here. The other part is the form. Here we can fill up
the form as well. We can choose the
form which people can fill up to
download the document. How it is going to be is
you're giving up the document in exchange for their
on tag details. Now this form will collect the details in exchange for the document which
you're offering them. You have attached
the form as well. If you don't have
a form created, then we have to
create a new form and then you can
attach it over here. Once these two are done, then we can save the ad. As you can see, this is our document ad
which has been created, and now we can review this
document ad campaign. If everything looks fine, then we can launch the campaign. This is our document ad campaign which we have now created, which will go under review
and once it is approved, then the campaign can go live. I hope this makes sense. I
hope you understand now how document ad campaigns gets created on LinkedIn
ads platform. Thank you so much
guys for listening to this and I will see
you in the next video.
35. LinkedIn Video Ad Campaign: Hi, guys. Welcome
to this session. In this session, we'll
see how we can create a video ads campaign in
the Ling NADs account. Video ads are going to be the highly engaging
videos format ads, which you can also run
on LinNADS Network, where we can get a
better user engagement. Let's have a look at this,
how we can create this out. Once we are in the account, we can start building
out a new campaign. Let's say we are
creating the video ad for brand awareness purposes. We can choose a classic campaign which we are going to create and we can name it
video ads campaign. Which is for brand awareness. Now you can choose your
audience targeting, location targeting, then
your audience targeting in this manner, you can choose your audience targeting
and we are going to create specifically
a video captivate a professional audience
with a native video. Then we can choose
our placements. In this case, you have an option to opt out of Linden
Audience Network as well. So if you want to do that,
you can do that as well. Then we can set our daily
budget and give a schedule. When do you want to
start the campaign? You can see the
optimization goal is reach, which means with this, we will try to reach to as
many people as possible, users as possible, and this
is on maximum delivery. This automated bidding
strategy will try to generate as many
reach as possible, reaching out to maximum
audience possible out here. Once we do that,
then we can save this and we can move
to the next segment, which is going to be
the ad creation part. This is where we are going
to create our video ad, so we can name it as video ad. Then we can add the video. This can be a tempi four file which you can upload out here. If you want, you can also upload a thumbnail of this particular video
that is also possible. If you want to give
a caption file, which you can also
upload right here. We can add this. Once you have the video in place, we can attach that to the ad, and then we provide the rest
of the information as well. We can give our
website URL out here. You can see now how the
ad is going to look like, and we can give a call
to action phase as well. Now, this is how the ad is going to look like
guys for everyone. This is the video ad
we are talking about. Community. Once the ad is created, then we can save it. This is our video ad which
has been created now. Moving forward, we
just need to review the campaign once and
check all the details. If everything looks fine, then we can launch this campaign. This will be the simple
process by which we are able to set up a video ads campaign on the Linden Ads platform. I hope this makes sense. You're able to understand
now how video ad campaigns gets built out on the
Linden Ads platform. Thank you so much
guys for listening to this and I will see
you in the next video.
36. LinkedIn Event Ad Campaign: Hi, ais. Welcome
to this session. In this session,
we'll talk about another campaign type which is going to be
event ad campaign. Event ads are those
ones wherein we are advertising about
a LinkedIn event which we are planning
to organize. This is where an event
ad can be useful, where you can advertise
about your event, give information
about the event, and target your users so
that they can join it. So let's have a look at it, how we can build out this campaign. So once we are
inside the account, we can start creating
a new campaign. And let's say this is
for brand awareness. And we are creating
a classic campaign, a manual campaign. We can start giving
all the information. Let's say this is
an event campaign, which is for brand awareness. Then we can do our
audience targeting in which we can do
location targeting first, and then we do our
audience targeting in this manner, we can do
our audience targeting, and now we are going
to create an event. We can select that amplify your LinkedIn event to
maximize attendance. Then we can decide our
budget and schedule also. We can set the budget here, give us schedule when we
want to start this campaign. And you can see the optimization
goal here is reach. We want to reach out
to maximum users as possible so that maximum
people join this event. So that's only going to be reach and the bidding strategy
is maximum delivery. Tries to generate
as many reach as possible within our
campaign budget. We can give all this information
and then we can save this and move forward
to build out the app. So this is where we
will create the ad so we can start filling
in the details. In this manner, we can give
an introductory text and now we can provide the link of
our LinkedIn event URL. This is where we
provide the URL, so we can take that
and put it out here. This is what we
want to advertise. This is what people
will get to see in their feeds and if they're
interested, they will join. You can see this is the event which we are trying to
advertise over here. Apart from this, we also have an option to upload an
image if we want to do so. These are all the details
which we will fill in in the event ad and
then we can save. Once we save it, the
ad is created and we can move forward to review this campaign to check
all its details. If there are any
changes we want to do, we can make those
changes as well or else we can simply
launch this campaign. Launching the campaign means this will go for
a checking first. Linden will check our ads. Once they approve our ads, only then this
campaign can go live. In this manner, we
are able to build out an event at campaign
for Lyndon answer. I hope this makes sense. You understand the
complete process now. Thank you so much
guys for listening to this and I will see
you in the next week.
37. LinkedIn Direct Sponsored Content Single Image Ad Campaign: Hi, guys. Welcome
to this session. In this session, we want
to see how we can create a direct sponsored
single Image ad campaign inside the LingnAds account. So direct sponsored
single Image ads are going to be one
where we are going to sponsor a specific
single image ad and build out this campaign
and advertise that. So let's have a look at
this, how it is being done. So once we can start creating
a new campaign altogether, and let's say this is
for brand awareness. So we are choosing
brand awareness, and we are going to create
a classic campaign. And we can name it like
that direct sponsored. Then we can give the rest of the details location targeting, and then we can give our
audience targeting as well. Then we can select single image. This is what we
want to create and set our daily budget
and schedule it. Once we give all these details, you can see the bidding
strategy is maximum delivery, which will optimize for reach. We want to reach to as
many users as possible for direct sponsored content,
which we want to do. And here we can
save this and move forward to the ad creation. Now, in this case, we are going to browse through the
existing content. This is the content
which we have already posted on
our company page, possibly, and that is what we are trying
to advertise here. Now you can see
direct sponsored. These are all the examples of it which we can select from. Let's say we selecting
one option out here and this we are going
to add to the campaign. This is where the
sponsoring is happening. You can see it is now a direct sponsored ad we can save this and move to the last part which is
reviewing the campaign. We can review the campaign,
check all the details, and if everything looks fine, we can simply launch
this campaign. This is our direct sponsored image ad campaign which
we have created now, wherein you can go ahead and
sponsor a specific image ad, and then boost that
particular image ad basically with the
help of this campaign. I hope this makes sense. You understand the
complete process now. Thank you so much guys
for listening into this and I will see
you in the next video.
38. How to use Reports in LinkedIn: Hi, guys. Welcome
to this session. In this session,
we'll see how we can make use of the
Linen Ads reports. Reports is a feature
which really helps to analyze the data of the
campaigns which we're running. As we start running
campaigns on Linen ads, there will be a lot of
data which we will get to see in terms of
metrics like clicks, impressions, conversion
data, conversion rate data. And becomes really important
for us to analyze this data. Then we get to understand
what's working in the campaign, what's not working, what
needs to be changed. For which data
analysis becomes super crucial and that is where
reports really helps. With the help of these reports, you can download data
in different formats, and then you can analyze them. Let's have a look
at this, how you can use the Linden Ads reports. So once you're
inside the platform, you will get certain reports, data in form of
performance chart. So if you come to
performance chart, this is where you'll
get to see data of the campaigns performance. You can see by certain
metrics as well. All these metrics are available. So let's say you want to
see the data by spent, data will be shown in
that particular manner. Plus, you can change the
time period as well and you can customize it as well and see data as per your
time period selection. Also you have professional
demographics data being shown up over here, which you can also see
by different options. Let's say job seniority, you want to see by that, then you get to see data over here. These two are
available right here. Apart from this,
LinkedIn also gives you an export option where you can export certain
performance reports. For example, there is campaign performance report,
ad performance, audience network performance, network ad performance,
and so on and so forth. What you can do
is you can select the type of report
which you require. Let's say campaign performance, and then you can customize
it a little bit, you want to see all the columns or if you want to
see certain columns, you can select that as well. Then you can also get the
time breakdown given by day, by month or by all time. If you want a month wise
report, you can select this. If you want to day wise
report, you can select this. Like this, you can select that. Plus you have an option to go ahead and compare versus
selected previous one. This is also available out here which you
can choose from. These are all the customization which you can do in the report, and then you can
export the data. This will get downloaded
as a CSV file, and then you can
access it and you can analyze the data as per
your business requirement. This is how reports
can be used on the LinkedIn Ads platform.
I hope this makes sense. This is going to be a
really useful feature while you're managing
Link in Ads accounts because it becomes
super crucial for us to analyze this data
of the campaigns which we are managing because only then we can take those necessary
decisions going forward. I hope this makes sense.
Thank you so much guys for listening to this and I will
see you in the next video.
39. Billing Center: Hi, guys. Welcome
to this session. In this session, we'll talk
about the Linden Ads billing. So billing will be the section
where we'll get to see all the transactions which are happening with respect
to your Linden Ads account. So daily transactions
in terms of how much money Lindn Ads is charging you for the
advertising purposes, will get documented recorded
in this particular section. So let's have a look at this. So once you're
inside the account and we go into the
campaigns specifically, if you come to the
account settings page on the left panel, here we can go to billing. This is where you will get
to see all the information. So the current balance,
how much balance is there on the account,
your payment method, what specific account
details which you're using to make a payment
for this account? Plus, you can manage it. You can change that as well. Your business information
is being set up over here. Payment activities,
what all payments were made in the past, any type of credits
and promotions. Let's say there is
any coupon code which marketing
coupon code which you got for Linden get to do
advertising free of cost. Then you can enter
that coupon here and apply that coupon so that
you can get that credit. All these things will be available in the
billing section. Primarily, we using this particular section
to make changes to our billing
related issues which we may face. I hope
this makes sense. I hope you understand
this section as well, and you can use it
easily going forward. Thank you so much guys
for listening to this, and I will see you
in the next video.
40. Business Manager Overview: Hi, guys. Welcome
to this session. In this session,
we'll talk about the LinkedIn Business Manager. Linden Business Manager is another tool created
by LinkedIn, primarily to help
people when they want to manage multiple
LinkedIn Ads accounts. Let's imagine there
is an agency which basically manages LinkedIn
Ads accounts for its clients. In such a scenario, they can open a business
manager like this. A business manager is like a umbrella account or
a dashboard account, which can contain or handle multiple LinkedIn
Ads accounts under. So now all you have to do
is you can just log into your business manager
account and you will find all your Linden Ads
accounts in one place. And you can access them,
you can manage them. You can run campaigns
in them in one go. You would not have to go into each and every account
individually, log into them. Other than that, just one
single business manager account can do that job for us. Let's have a look
at the website. This is the website
where people have to come and they can sign up over here for a
business manager. Once you have the
business manager created, then you can just link these
linked in Ads accounts, pages, masked audiences
to the single dashboard. And once it is done, they
will show up in the dashboard itself and you can access
all of them very easily. You can also give access of this particular business manager to other members of your team. So all of that will be possible. This really solves a lot of issues in terms of handling
multiple accounts, organizes the whole work
in a much better manner. So this is something
which is very prevalent in ad agencies in big companies who have
multiple Lignin Ads aots. I hope this makes sense.
I hope you understand the basic concept behind business manager Lingn
ads business manager, which you can use over here. Thank you so much guys
for listening to this, and I will see you
in the next video.
41. LinkedIn Ads Certification: Hi, guys. Welcome
to this session. In this session, we want to talk about the Linn Ad certification. So we can do Linden
Ads certification as well through their
official website, which is certified marketer. So here you will get to do an online certification
on Linn Ad specifically where this
particular certification will be marked. It has a passing
percentage of 75%, and this certificate will
be valid for for two years. Now here there is
no negative marking on this particular
certification, and you can retake this in case you are
unable to clear it, you can retake the
exam three times. This certification can
be really useful in terms of you can get the
certificate at the end of it, which you can use
for your business and you can put it up on
your website as well. Let me just show
you the website. This is the official website of Linn Ads certification
guys, where we can come. Now under Ads, there
are five major uh, modules or you can say segments which you can look into
which is fundamentals. Introduction to Linends
linen ads targeting, ad formats on LinkedIn, reporting and
analytics for Linn Ads and campaign
optimization techniques. This is the five modules
which you can go through. Most of these are going
to be for 60 minutes, and there is it's an online exam which you can
give and at the end of it, you can get the passing
percentage of 75% or above, then you can get
the certificate. I hope this makes sense. I hope you understand where you can do your inI and certification
as well from here. Thank you so much
guys for listening to this and I will see
you in the next video.
42. Thank You For Taking This Class!: Hi, guys. I wanted to congratulate you for coming
to the end of this class. Thank you so much for
taking this class. I hope this was useful. We able to learn
the strategies and implement it in your
business going forward. I look forward to seeing
you soon in a new class, guys. Thank you, guys.