LinkedIn Ads MasterClass 2025 - All Latest Campaigns & Features

1. Welcome Video: Hi, guys. Welcome to my Lin Ads Master Class A campaign creations and Features. My name is the Moi kumartas. Just to give you a background about myself, I am ex Google employee with 16 years of experience into paid advertising and I've been teaching paid advertising for more than ten years now, and I teach to a lot of young professionals, entrepreneurs, and experts who want to get into this field. I wanted to take this opportunity today to let you know what we are going to learn in this course. So we're going to start off looking at the Linglin ads overview, understanding the auction system over here, understanding the account structure, navigation. We'll also go through all the different types of lingon Ads formats, bidding strategies, understanding their audience network, audience targeting, how it is being done. I will also take you through the complete process of how to set up conversion tracking, tax setup, Linglin ads targeting, also, and then we'll go through different types of campaign creations, which is like retargeting campaign, lead gen campaign creation. Video campaigns, dynamic ad campaigns, LinkedIn direct sponsored ad campaigns. Also, I will be showing you how reporting you can do on the LinkedIn Ads platform. I will also be covering the business manager billing and we'll talk about also LinkedIn ads certifications. I hope by the end of this course, you understand LinkedIn ads practically and you're able to implement it really well for your business and for your clients. All these will be done practically on the platform, you'll get to see exactly how am I doing it on the platform so that you can replicate that for yourself. So thank you once again, guys, for enrolling into this course. I'm really excited to see you inside the course. 2. LinkedIn Ads Overview, How LinkedIn Ads Work, LinkedIn Ads Account Setup.: Hi. Hi, welcome to the sessions. In this session, we'll talk about the Linn Ads platform and how it basically works. So LinkedIn Ads is a product of Lindn where it gives you advertising services. With the help of it, you can create Ads account and build digital ads, online ads, which you can then show it to your targeted users. So this is going to be another platform, which is where we're able to do a lot of online advertising and bring traffic to our website and generate sales or leaves out. Now there are different ways of doing targeting over here. So you'll get to see in this sports specifically that in this particular platform, you're able to target people based on location, job function, fields of study, years of experience. So different types of targeting options which we'll get to use on this particular platform. So let's see a live example of what we are referring to as LinkedIn ads. So when we go on LinkedIn, like this is my LinkedIn right now, and you can see over here, this is a particular ad, LinkedIn for marketing. How do I know this is an ad? It says over here promoted. This gives us a clarity that this is a LinkedIn ad showing up on my feed. Another example is this one, which you can see, which says enjoy 50% off on two months of LinkedIn premium, another ad of LinkedIn, which is showing up over here. This is how the ads are going to look like. Now, how it usually works over here is that Lincoln is going to target those users who are already a member of the LinkedIn Network. We are only going to target people within the LinkedIn Network and try to show our ads. So let's see now how you can very easily open a LinkedIn Ads account as well, and you can set it up. So for setting up a LinkedIn ads account, there are two ways of doing it. One is you can come on LinkedIn over here and on the top right corner, you can see it says advertise. So you can click on Advertise and that will take you to the ad creation process. So let's have a look at this. So it will straightaway take us to the Lingn Ads campaign manager page, and this is where we can create an account. So this is one way of doing it. The other way of doing it is you can search for LinkedIn Marketing and come to their official website. You can see this is their official website which says marketing with LinkedIn Ads, digital marketing on LinkedIn. And it will come to the main page, and this is where we can create an ad. If you click on this, this will again bring us to the same campaign manager page over here. This is where finally you will end up. You can choose any ways if you already have a LinkedIn Ads account, it makes it all the more easier, we have to click on Advertise and we come up here. Otherwise, you can go through LinkedIn Marketing from page. Now, once you are here, we can create the account. They're going to ask you for specific information. So here you can give the information. Let's say we're going to give the account name. You can also set your currency. Then you can associate a LinkedIn page if you have any, you can create that and put it out here or you can put it later on as well. It's not mandatory at this mode. You can agree to the terms and conditions and save. So this will open up your LinkedIn Ads account for yourself. Now we are inside a LinkedIn Ads account, as you can see, this is going to be the interface, the homepage of it, and from here, we'll start the whole process of creating campaign groups, campaigns, ads, everything. I hope this makes sense. I hope people understand everybody understands the process of how to open a LinkedIn Ads account. Thank you so much guys for listening to this session, and I will see you in the next id. 3. Linkedin Ads Auction, Bid Price & Relevancy Score: Hi, guys. Welcome to this session. In this session, we wanted to discuss about the Lincoln Ads option and the bidding price relevancy score, which comes into factor over here. So Linden Ads auction is an auction system which runs at the back end of this particular ads platform. So where an automated auction runs, and in this auction, millions of ads compete with each other to win a particular space. So only the ads which are able to win the auction are shown on the Linden Network page. So it becomes super critical for advertisers to specifically win this particular auction. Otherwise, their ads are not going to show up to the customers, and eventually they will not get enough traffic and potential sales. So this action is based on two major factors which builds the whole auction system and the criterias for wearing it. So there is a concept of an overall score which LinkedIn calculates, and that is dependent on bid price and relevancy score. These two are multiplied together to produce an overall score, and that score is compared with other advertisers scores as well. And then LinkedIn does a stack ranking and selects its winning ads. Now, if you look at these two factors in depth, so bidding price is basically the amount of money which you're willing to spend on this option to win the option. If you win the auction, you are most probably not going to pay the original bid price. It might be little higher than the second price auction system which it works and you pay only $0.01 more than the bid offered by the next highest bidder. So here, the bidding part plays into picture, and other than that, there is a relevancy score as well. Relevancy score makes a lot of difference because this is the score which measures how lightly a user or a member of the Linden community is going to take an action on your app. So it looks at the relevancy of your ad. It looks at the overall expected CTR, the likes, shares, comments, based on which a relevancy score is calculated by the linkedIn ad system. Now, your score can change over a period of time as members interact with your content. These two factors play a critical role. If you see relevancy has a bigger weightage for Linden because it creates the better user experience. The higher is the relevancy score, the higher is going to be the experience of the users and because of which Linden is going to prefer those ads who have a higher relevancy score. They would try to push such ads more on the Linden network. I hope this makes sense. I hope you understand these concepts now, and these are the ones which are going to help you to win the option in the Linden Ads option system. Thank you so much guys for listening to this, and I will see you in the next week. 4. LinkedIn Ads Account Structure, LinkedIn Ads Metrics, LinkedIn Ads Account Navigation : Hi, guys. Welcome to this session. In this session, we'll talk about the Linn ads account structure, looking at some of the Linn Ads metrics, and then we'll get into the account navigation of this flag. Let's start with the first one, which is Linen Ads account structure. If you look at the structure of the Linn Ads platform, it's going to build out in this manner where it is based on first the account which we have created. In that account, we are going to create something we call as the campaign groups. Now campaign groups, you can imagine as by the name itself, you can understand, it's a group of campaigns. You're categorizing certain campaigns into a group and that is defined as a campaign group over here. Now that will contain multiple campaigns. Inside the campaign groups, you will create campaigns, and then each of these campaigns will have their respective ads. This is like the pyramid structure, which we are trying to build over here on the Linn Ads plat. To understand this with a realistic real life example, let's say I run a clothing store. Now, the clothing store becomes my account. That's my Linden Ads account. But in my store, I sell various categories of clothing. So there is women's apparel, there is men's apparel. So these are my broad categories. So you can assume that you can imagine these can become like campaign groups. Each of these are campaign groups, and let's say under men's apparel, I am selling shirts and bottoms. So shirts and bottoms, they actually become like campaigns. Because again, under shirts, there will be a variety of shirts which I sell and similarly under bottoms. All of those will become my ads. This is how you're going to structure out your business on the Linden Ads platform. I hope this makes sense. For every business which is trying to advertise with the Lindn Ads platform needs to build the structure in this particular manner. An account, the account will contain campaign groups, the campaign groups will contain the multiple campaigns in it, and each of those campaigns then will have multiple ads. Now that we understand the structure of the Linn Ads platform, let's talk about some of the metrics which you will get to see a lot on the platform. It's important to understand these metrics because then only you will understand what's happening in the account and you can run the campaigns in an effective manner. These are some of the most common ones like impressions. Impressions basically means it is the number of times an ad appears on the Linn network. So the moment an ad wins the action, it is eligible to appear on the page. So when the ad appears, that is called as an impression. Then there is clicks, which as you can understand, it is the number of times users have clicked on the ads. So Linden is tracking that also. So you'll get to see this kind of data. Spent spent is the amount of money you have spent so far on running LinkedIn ads. So as you know, this is a paid service, you will be spending money on running your ads. So spent will give you that kind of information or data. Then there is average CTR. It is the ratio between clicks and impressions. So you'll get to know out of the total number of times our ad was shown, how many times people clicked on it. That's our average CTR metric. Then bid we spoke about this in the previous video as well. Bid is the amount of money you are willing to spend on an option to win that option. You also get to understand and see average CPC, which is the average amount of money which you're paying for every click. This is an important metric for any business who are running ads. You would like to know what is the average amount of money do you spend on every click? Is it too expensive? Is it reasonable? That kind of understanding is very necessary. Also, we'll get to see average CPM, which is the average amount of money you pay for every thousand impressions. How much money do you pay for showing your ads every thousand times? That becomes our average CPM. Also one of the most important or I would say the most important metric which you will see here is conversions. Conversions means sales, sales or lead generation which is happening on your website, the purchase which is happening on your website. Wouldn't you like to track that as well? At the end of the day, why are we running ads? The main intent of running ads is to make people come to our website and do business with us, buy our products, take our services. That is what conversions will track for you. It will tell you how many sales or purchases or leads did you generate. Then similarly related to conversions, we have a metric like post for conversion, which tells you what is the average amount of money are you spending to generate that one sale? To generate that one lead. That's also important because we have to always make sure to make a business profitable. We have to make sure that the spend or the cost involved in generating those sales is as minimum as possible, isn't it? That is why cost per conversion becomes also another important metric, which Linkedin will automatically calculate and share it with you on the platform. So these are some of the most common metrics which you will see on the platform. There are a lot many other ones which you'll see as well in the coming videos, I'll show those as well as we go on the platform. But for now, these are something I would like you to keep in mind and understand really well. So let's begin, guys. So now we are going to get into looking at looking at the interface of this account and we'll do a simple account navigation now. So this is the account we saw in the previous video as well. As you can see the structure now campaign groups. Now inside this, there will be campaigns, and then there will be ads. If you go inside the new campaign group, then we get to start creating our campaign from here. On the left panel, if you see right now, there are multiple things which are happening, which is, this is the advertised section where we have where we're creating the campaign. But then there is plan as well. Plan, there are multiple other options like audiences. So you can create your audiences. So as we spoke earlier also, we can do audience targeting on LinkedIn ads. So all that, you can build your audience out here. We'll talk about it in the coming videos as well companies as well. So you can you can create a campaign around if you want to target specific companies, then you can do it from here. Media planner is going to be an option where we can use we can create a media plan. What kind of budget if you have a certain budget and you want to reach a certain number of conversions at a certain ROI. All those can be done through building a media plan. Safety brand safety is basically where we can upload a list of publishers or profiles where your ad should or shouldn't be displayed. This way, you can safeguard your brand. So that also is possible. Then test. Testing is where you can do a lot of AB testing. So you can do an AB testing, we'll talk about this where you can compare your ads with some new ads or maybe your current landing page with a new landing page which you have built. So you can run some AB test or experiment campaigns. Also, brand lift test which you can do. So if you want to run certain campaigns to lift the brand image, then we can do it from here. Analyze will give you options for signals manager. Here you can go ahead and link external data. Let's say coming from, you can link your account with sources like Google Tag Manager or ZPR dream data, direct API linking can also be done from here. So this is specifically useful for tracking purposes for conversion tracking purposes. So conversion tracking can also be done from here. We'll talk about this in the coming sessions where we'll show you how you can set up a code on your website, which is a Linden code, which we will set on the website, and that will track our conversions or sales. Then there is website actions, so you want to create so it will show you specifically with website actions what particular action you want to consider as your sale. There can be different types of actions which people are taking, people are purchasing, people are liking or they're watching some videos. So which action is more valuable for you? You can define it with website actions. There is also something we call as recommendations. Recommendations is automated suggestions which Linden gives us time and again, looking at our campaigns performance. What Linden does is it looks at our campaigns performance, how it is going on, and based on which it gives you certain suggestions, which are called recommendations. Suggestions like creating some kinds of ads, which it will propose you to do or creating a certain type of a campaign or using some types of audiences, which is going to work for us. Is automatically going to give you that support, that additional recommendations which you can consider applying to your capfits. Then comes assets. In assets, we have an option where we can create a lead gen campaign, so we can create the form over here. The lead gen form can be created here. Landing pages. So we can use, if you want to access, you want to create a destination page for LinkedIn, so we can do all of that over here with landing page creation can be done. Asset history is basically a database where all your images, your videos will be kept in this particular library. It's like a library where all your assets means the images, videos which are used in the ad copy are accumulated in one phase. Conversations. Conversation is basically conversation ads, which we can create as well. You can create a conversation over here, which can be used in the message ads going forward in the campaign. There is also the account settings page where we can see the advertisers profile. Here, we can go ahead and create a campaign, which is going to be for advertiser profile base. We are targeting people based on the profile. Then there is managed access. If you want to give an access of your LinkedIn Ads account to some other user, let's say you have hired a new account manager or a campaign manager to do this job so you can give access to people from here. Billing section will give you all the details regarding your billing activity, payment activity, what kind of transactions are happening. How much money have you spent on a daily basis, and you want to make any changes to your payment methods, all that can be done from here. If you want to edit the account name, you want to add the Linn page. We talked about this in the previous video as well. So you can do so from this particular section. You also have URL tracking parameters which you can set up. So this is useful when you want to track certain kind of traffic and performance from certain devices or users or let's say, certain types of ads. You want to track that, then we can use this. Lincoln also gives you an option to access your company page. So company page, the page which you're using for driving traffic. So if you have a company page, you can use that as well. And then there is something with Paul as the business manager. Business manager is basically a management system with the help of which you can manage multiple LinkedIn Ads accounts of your clients. So let's say in the longer run you become an expert in Linden Ads management, and you are thinking that you want to start agency, a LinkedIn Ads agency, where you would be providing it as a service to your clients. So that is when you can open this business manager as an agency, and now you can manage multiple Linked in Ads accounts of your clients. These are all the features which you will get to see on the Linden Ads interface going forward. The most of the time which you're going to spend while running campaigns is going to be the advertised section. I hope this makes sense. I hope now you are comfortable with the interface, how it looks like. Thank you so much guys for listening to this and I will see you in the next week. 5. Website Visits Campaign Creation: Hi, guys. Welcome to this session. In this session, we'll see a practical demo of how to create a website visits campaign on the Lincoln IS Blag. So let's begin, guys. So once we are on the account, so this is where we can start building out a new campaign from. So as you can see over here, this is the new campaign group which we created in the previous video. So we can start from here and go inside the particular campaign group and now create a new campaign from here. So the moment you start creating a new campaign, it's going to start with the campaign objective. So what is the objective purpose of creating the campaign? So for today's session, we are focusing on website visits, which basically means getting traffic to our website. When you do so it will give you two options, two types of campaigns. One is accelerated, other one is classic. Accelerated is an automated campaign type where most of the control will be in the Linden algorithm, and in case of classic, you can use, you can do a manual campaign creation where you can build out everything from scratch. What is suggested is that we start with a manual campaign so that we understand the platform really well and in the future, maybe we can look at running some accelerated automated campaigns. Let's start with classic campaign. And now you can start giving all the details. The basic information is provided here, so we can move forward from there and start giving the name of the campaign. Then we can select the objective as website visits. Then the other targeting which you get is location targeting over here. We can target your locations. Here you can choose in this particular manner. You can select any geography, any particular location which you want. Then comes the audience targeting part. This is where we can do our audience targeting. We'll come to this as well as we come to the next coming videos where we discuss about audience targeting. Also, you can choose the ad format, what kind of an ad you want to create out here. We're going to focus on single image ad, which basically an image ad which we want to build here. You can also give your URL tracking parameters. If you want to, it is an optional feature, and then the placements. Placements basically means where the ad will show Google on the LinkedIn Network and on Linden audience network. You can choose your option if you don't want to show it on the audience network, you can remove that as well. Then we are going to set the budget and scheduling when do you want to do that. Now, with respect to LinkedIn, you get two options over here, which is daily budget and a lifetime budget. Daily budget is the amount of money which you set to spend on a per day basis on a campaign. Was a lifetime budget will be a lump sum amount which you set on the campaign, and that is the amount you're going to spend on that campaign for that particular period. So we can set a daily budget here and give the budget and then schedule it. We can give a start date end date as well. The other options which you get here is bidding. You have to define the bidding. So what is the goal of this particular campaign? So that is where you can choose the different types of optimization goals. So landing page clicks, which basically means it is going to generate a lot of clicks on our ads so that it generates traffic to us. So that looks like the right one which we can choose here. But then you also have impressions, which basically means generating as many impressions as possible for our campaign, which means our ads are shown in lot many times. So for now, we're choosing landing page clicks, and then we set a bidding strategy for it. The bidding strategy we're choosing right now is maximum delivery. We'll talk about this as well, how it works in the coming BDOs. Then the last is conversion tracking setup. This is again, optional right now, so you can do it as well. If you've done it, you can add that over here or else you can leave it as is and move forward. So now we're coming to the second section. As you can see here, we are in step three setting up ads. This is where we can create new ads and we can start giving the information. First, the name of the ad, let's say this is a new ad destination as well, we can give our website URL out here, and then we can give introductory video introductory text. And then if you want to attach an image, we can do that as well. For this, Linn gives you multiple options. You can upload it from your system if you want to or else they also have Shutterstock images which you can select from. Let's say we are selecting one over here, in this particular way. Then you can give your headline. In the headline, we can give more information in this particular manner, and give a description as well. Lastly, we can also add a call to action. If you want to give a call to action, let's say we are giving it right now by now, which will screw up over here. This is how your ad is going to look like to us. Once you have created this, you have an option to save the ad at the bottom right. So now you can see the ad has been saved, it is created in the campaign, and now you can move forward to review the campaign. We can just review all the details, name of the campaign, objective, audience targeting, we can review everything, and if everything looks fine, we can finish the campaign setup. Once the campaign has been set up, it will automatically go for testing. It will go for a review. This will now go for a review where the Lincoln will check our ads, they will check it will look for the details of the campaign. And once it is approved by Lincoln, then only the ad will start whole life. This is going to the process, guys, how we can simply build a website traffic campaign on the Lingn Ads platform. I hope this makes sense. You understand the complete process now. Thank you so much guys for listening to this, and I will see you in the next video. 6. Single Image Ad: Hi, guys. Welcome to this session. In this session, we'll talk about the first ad format, which is going to be single Image ad. Single image ads are going to be banner ads which we can create and are these sponsored content ad formats which you can build on the Lingn Ads platform. These are going to be and ads where you can upload one image and you can give text to give more information regarding your product, your services. These ads are going to appear on the feeds of the users, members of the Linlin community. When you do your audience targeting and target specific users of the Linlin community, this ad is going to appear on the feeds of them because of which, there are higher chances of engagement from them and there are chances people might click on it and come to your website, check out your products and services. This kind of ad turns out to be much more effective in terms of performance, and we get to see a good traffic coming through these particular kind of ads. This is something which we had also built out in the previous video where we had gone ahead and created the website traffic campaign, and it can be used. This ad format can be used certainly for driving a huge amount of quality traffic to our website so that we can showcase our business to our customers. I hope you understand this and you can understand the ad format, how it's going to look we are going to see more at formats now going forward in this particular section of the course. Thank you so much guys for listening to this, and I will see you in the next week. 7. Carousal Image Ad: Hi, guys. Welcome to this session. In this session, we'll talk about another ad format which is going to be Carusalimage Ads. Carusalimage ads are going to be sponsored content ads where we can upload multiple images and they will work like a carusal. Users can scroll through it as well and get to see different aspects of your business, your product and services. These are going to appear in their linkedIn feeds, and it is going to generate more traction because once in a carousalimage ad, you can upload multiple images and you can give options. You can give different messaging options to your users and which can trigger better with them. And there are higher chances of engagement through these kind of ad formats. They allow you to get better traffic and more qualified leads can be generated through carusalimage ads. These are going to be created in the same format like the way we saw the previous one and you can run it on different types of campaigns, which we can build on the Linen Ads platform. I hope this makes sense. I hope you understand causal image ads, how they are going to be. They're going to be a collection of image ads put together like a carousal and it gives an option to the users to slide through it and then read different content, look at the different images, and then make a decision to click on it and come to your website. Thank you so much guys for listening to this, and I will see you in the next week. 8. Video Ad: Hi, guys. Welcome to this session. In this session, we want to look at another ad format, which is going to be video ads, which you can create on the Ling and Ads platform. Now, video ads are going to be ad formats where you can shoot a video about your business, your product and services. You can tell a story about your brand. You can also come across as a thought provoking leader as well, specifically, and also sharing your customer success stories. This could be really useful in terms of the user engagement which you can get from your customers. Video ads turns out to be highly motivating and engaging and because of which you can see much better performance in terms of traffic coming to your website and then generating sales or leads for yourself. This kind of ad format will appear on the feeds of your customers, members of the Linn community, which you are going to target over here. You can create this through the Linn Ads campaigns, which we're going to see in the coming videos. This is going to be another ad format, which you can certainly test and try and use for your business so that it can really help in generating those incremental clicks and then generating sales or leaves for the business. Thank you so much guys for listening to this, and I will see you in the next week. 9. Text Ad: Hi, guys. Welcome to this sessions. In this session, we'll talk about another ad format which is going to be text ads. You can also create text ads inside the Lincoln Ads platform. Now, textds are going to be, as you can understand, text based ads where you can add a headline. You can also give a brief text about description about your product and services and an image over here. Now, this can be fine tuned. You can fine tune the target audience of your text. You can give specific information, and this is how it is going to app on the right panel beside the feed of the user. You will be able to target your link in members and in their feeds on the right hand side, this is how the ad is going to appear and you can add prices, promotions, discounts in this text ad, which can entice people to click on it and visit your website and check out your product and services. Now Textts turns out to be really effective because here you can give specific information. Now, most of the time Lingln ads are used for business purposes, B to B businesses where text Ads can be really useful because with the help of it, we can talk about specifications. We can talk about the benefits of the product. We can talk about the extra discounts which we are giving or features of the product. All that can be mentioned in the Textad and that can be really motivating and engaging for a user to look at and then click on it and visit our website. This is another effective texts formats which you can use. In the coming videos, we'll see in a campaign how we can build out such ad. I hope this makes sense. I hope you understand text ads as well, and you can use this going forward in your Ling Ads campaigns. Thank you so much guys for listening to this and I will see you in the next week. 10. Spotlight Ad: Hi, yes. Welcome to this session. In this session, we'll talk about another ad format, which is going to be Spotlight ads. So Spotlight ads is another type of an ad format which we can create with the help of LinkedIn ads platform. So these are going to be ads where we can target specific individuals or members of the LinkedIn network. So here, you can create this dynamic ads, which shows up only on desktop devices. And here, you can the LinkedIn algorithm will pick up the the profile data based on the user's profile data, their profile photo, company name or job title, the spotlight ad is created in this particular manner, and then it can be shown on their feeds on the right handside. This ad really helps to personalize the ad and which can generate better engagement, interaction with the users, and it can generate traffic to our website. This is another type of an ad format which you can certainly test out by creating a campaign where we can apply a spotlight ad and target our customers based on that. I hope this makes sense. I hope you understand how spotlight ads are going to be. Thank you so much guys for listening to this and I will see you in the next video. 11. Document Ad: Hi, guys. Welcome to this session. In this session, we'll talk about another ad format, which is going to be document Ads. So there are another format, documents ads, which you can create as well on the Linn Ads platform. Now, these are going to be an ad format where you can share some documents content with your customers, with your target audiences without leaving Linn. So here, what we can do is we can share some documents related to our business, our product and services, and we can target our customers, our members of the Linn community and show it to them. Now, these documents can be documents related to your business, which can be related to e books, it can be case studies of your business. It can be, let's say, white papers, infographics, presentations of your business, which specifically is a content of your business which can entice people, which can engage people and people might find it interesting enough so that they can click on it and visit your website and take up your product and services. This turns out to be really effective because now you're able to create an engaging content and about your business with the help of all these different types of documents, and that can attract a lot of traffic to our website and which can generate potential sales or leaks in the future. This is also another type of an ad, which we can certainly create over here with the help of Lingn Ads platform. We're going to see campaign creation as well on this where we'll go through the complete process of understanding how we can create the document ad and run it and target our customers with. I hope this makes sense. You understand what our document adds. Thank you so much, guys, for listening to this, and I will see you in the next meeting. 12. Conversation Ad: Hi, Ay. Welcome to this session. In this session, we'll talk about another at format which is going to be conversation Ads. Conversation ads are another ad format which we can build on the LinkedIn ads platform where we can target our customers via the LinkedIn messaging, and this ad appears on both desktop and mobile devices. This is an ad format where we are going to reach out to our targeted users and strike a conversation with them, where we start giving them some initial information and then give them choices to look at visit our website, or they can ask us some information, so we can have a conversation with them and get some interaction from and in this way, we're able to describe about our products and services to our customers. Now, there can be some users who might respond to those and then we'll give them further more information, and eventually we can ask them to fill up a form to generate a lead or visit our website and check out our products and services. So this kind of ad format really helps to strike a conversation, strike a particular connection with the users where you are having a conversation with them and providing information about your business and your products and services. This is also something which you can absolutely experiment with and try and see for yourself what engagement you can generate with the help of conversation ads. In the coming videos, we'll see how to build out this an ad as well with the help of a campaign. Thank you so much guys for listening to this and I will see you in the next video. 13. Event Ad: Hi, guys. Welcome to this session. In this session, we'll talk about another type of ad format which is going to be event ads. Event ads is another type of ad format which you will get on the Ling and Ads platform. The purpose of this ad format is to advertise about a specific event which you are planning to conduct. Let's say there is an online event which you are planning to conduct and you want people to join that event, that is when we can run this particular ad. It will advertise about that event and we can target our particular target users, members of the Lindn network and show this ad on their feeds. People will get to know about our event which is happening, and if anybody is interested can join the event, can attend the event, and people who join the event, who check out our event, we can reach out to them with our products and services. That's the idea of an event ad This can be really useful. You can also get a lot of remarketing data from events at people checked out your events so you can get that data as well later on and you can reach out to them, follow them with your hands to entice them to check out your products and services once again and maybe they can go forward and do business with you. That's the idea of an event ads where we are advertising, we are marketing an online event which we are planning to conduct, and we are targeting our customers and expecting them to join that event in which we are going to explain about our products and services, and we are able to sell those to our audiences. I hope this makes sense. I hope you understand now how events ads are going to be. We will be seeing how we can create this ad format as well in the upcoming videos in the form of a campaign. Thank you so much is for listening to this, and I will see you in the next week. 14. Follower Ad: Hi, guys. Welcome to this session. In this session, we'll talk about another at format which is going to be follow or acts. All your ads is another type of an ad format on LinkedIn, which you can use, which is primarily useful to encourage people to follow your LinkedIn or showcase page. These ads can be tailored to each member and they feature their profile photo next to your company's logo plus their first name and your company name in the Ad bop. This way, we are trying to create a strong connection between the user and our company and we entice people with the help of this, you can entice people to follow your company page or your LinkedIn page specifically. This really helps to generate more followers for your company page on LinkedIn, and that can eventually help in generating more sales and leads because now these followers are going to receive all the feeds content. When you start posting content on your company page, all your followers get your feeds and they can interact with it. They can check out your website, they can check out your products and services and buy it from you. This is how a follower ad can be used. Primary intent of this ad copy is to generate more followers for our company page only. I hope this makes sense. Thank you so much guys for listening to this and I will see you in the next week. 15. Job Ad: Hi, guys. Welcome to this session. In this session, we want to talk about another type of ad format, which is going to be job ads. Job Ads is another ad format you will see on the inkNDs platform to use with the help of which you can target your customers when you have certain job openings and you would like to target your customers, specifically whom you feel might be a fit for the kind of openings which you have bought. This would really help to show your ads to those people who are more likely to take up such roles and interact with you and your business and check out your website and products and services. So this kind of an ad can be personalized to top talent encouraging relevant candidates to apply for your top. So the intent is that with the help of IT, you're able to target relevant users who are more likely who are relevant to your business, your product and services, and now you are able to target them to show them your ads. And when they click on it, they visit your website and they find information relevant to them, and there is a more likelihood that they would do business with you. They might take up your product or services, they might generate a lead for you, which you can eventually in the future turbod. That's the idea of job ads as well, which we can create. There are dynamic job ads formats available in three different formats. As you can see here, your job ads can appear on the Linden Ads Network. I hope this makes sense. I hope you understand how job ads are going to be. We will see how to create these as well in the coming videos in the form of a campaign. Thank you so much guys, for listening to this, and I will see you in the next week. 16. Bidding Strategy: A. Welcome to the sessions. In this session, we'll talk about the bidding strategies, which you can apply on a Lingn Ads platform. So bidding is the system which is applied on the nN Ads platform, which basically helps to go ahead and make your ads compete with each other in an option in the Lingn Ads option, and based on which, then the particular ads, the winning ads are shown on the LinkedIn network. So this bidding strategy really helps to optimize your ads for specific objectives. There are different types of bidding strategies which LinkedIn Ads offers. So let's have a look at that. The first one is going to be maximum delivery. Maximum delivery is an automated bidding strategy which primarily focuses on delivering the maximum optimization goal which you're setting it up for. You optimization goals can be website conversions, it can be landing page clicks. It can be impressions. So based on what is your optimization goal, the maximum delivery will work towards that and try to deliver as much as it can. So in this automated bidding strategy, the Linn Ads algorithm optimizes the bids, increases or decreases the bids in the live auction and try to achieve the goal. Let's have a look at this, how you can set this up on the platform. So once you are on the platform and you're creating a campaign, you can come to the bidding section right here where you get to set the bidding strategy. As you can see, the first option itself is maximum delivery. Get the most results possible within your full budget. This is all you have to do is to select this option and then you can build your campaign based on this. But this is going to be the first option which you get in addition to this, another bidding strategy which you get here is cost cap. Cost cap is primarily another automated bidding strategy where we are putting a cap on the average cost or average money you want to spend on generating every sale or lead or a conversion. Now with this, what we are trying to do is we are trying to limit our spend. We're trying to generate our sales at a reasonable cost, and that is why it is called a cost cap. We're giving a cap or we're putting a limitation on the cost or the money which we want to spend on an average on every sale or our lead. So this also you can set up over here. And once you set this up, the bidding strategy will focus on looking at how it can generate conversions at a reasonable cost which you have set up. So for this as well, we can go to the campaign settings, and here you get the cost cap option and you can set up your cost cap as per your requirement. As you can see in this campaign, we are optimizing for landing page clicks, and now we are putting a cost cap for landing page click. So this is what we want to set it up over here for. The third one bidding strategy, which we can use here is going to be manual bidding. Manual bidding, as you can understand, you can bid manually over here. You can set a bid money amount of money which you're willing to pay for every click or engagement clicks or views, video views, all of that, you can set it up over here. You choose your optimization goal first, and then you can choose manual bidding. Now manual bidding gives you complete control over your bid. You can set the bid, what you want to pay, and Lincoln will have no control on it. I cannot change it. There's a set bid which has been put across by you, and that is what you pay for everything. That's also an option which you get over here on the Lindn Ads platform. If you see here, we can go to show additional options, and that is when you can get manual bidding. You can choose manual bidding and you can set your bid what you want to pay per click. So if you see, these are the three major bidding strategies which Linn offers us to use across all our campaigns. I hope this makes sense. You understand now how bidding strategies are going to work on this platform. Thank you so much guys for listening to this, and I will see you in the next week. 17. Audiences Overview: Hi, guys. Welcome to this session. In this session, we'll talk about the different types of LinkedIn audience targeting, which we can do on the platform. Starting off with first one, which is under audiences, which is going to be List upload. List upload is basically where you can go ahead and it allows you to target specific companies or individuals by uploading a custom list into the LinkedIn's campaign manager. So this is going to be a list of our company list. It can be the contact list of people whom you can upload their email address and name at the back end. And now with the help of which, you can target them with your LinkedIn apps. This is going to be one of the audience targeting which we can do. Another one is going to be alike audiences. Lookalike audiences are basically those audiences which are similar to our matched audience segment. So people who are interacting with our website, people who are interacting with our ads. That's our audiences. Now, lookalike audience is going to be another audience segment where you can target those people who are similar to these who are interacting with our ads, who are interacting with our website. That becomes our lookalike audience, which you can also target and you can generate more leads and traffic to your website. Also recently, Linden launched another audience type which is predictive, which is based on LinkedIn's AI. So with the help of LinkedIn's AI, it will expand its reach to identifying more users who are similar to our existing audience. So the LinkedIn AI will look at what kind of audiences do we usually target by looking at the kind of people who interact with our ads, who interact with the website, and now it is going to look out for similar audiences more in the LinkedIn network. That way we can increase the reach of our users. There is also an option for Linden Ads re targeting, which is basically where we follow those people who interact with our ads, who interact with our forms or ads or any type of events which we have conducting on Linden. People who attend the events or interact with the events, we can go ahead and follow them with our Linden Ads. That becomes our re targeting option as well, which is available. Linden also gives you another option for third party, which is basically where we can connect a marketing partner with the campaign manager, and you will be able to select from your third party audiences when defining a campaigns audience. When you integrate an audience from marketing partner with your ad account, the data you select from the partner platform will be matched with Linden members to create an audience segment. Depending on the size of your list and the marketing partner, it can take up to a week for your audience to fully process and be ready to use in a campaign. There is also another option which is going to be audience attributes. In audience attributes now, you can target people based on their company designation, their job experience, education, demographics, interests, and traits. Here again, you will see multiple subcategories provided for each of them. So that's the audience attributes. And then finally, another audience type is matched audiences, which allows you to create custom audience for yourself based on how people interact with your ads, interact with your website, engage with your ads, how many people viewed your video ad or opened or submitted your lead form. So based on all these activities, we can create some custom audiences as well in the matched audience segment. So these are all the different types of audiences which we can target and reach out to our customers on the LindI network. I hope this makes sense. I hope you understand these audience types. We'll talk about these in detail as well. You will see how we are making use of it in live campaigns as well in the coming videos. Thank you so much guys for listening to this, and I will see you in the next video. 18. Locations: Hi, is welcome to the sessions. In this session, we'll see how we can use the location targeting feature inside a Lingln Ads campaign. Let's go on the platform now and we can edit the campaign. Let's say this is the campaign and we can go to the location targeting section of the campaign. As you can see over here, if you scroll down, you'll come to the audience segment where we get to see locations recent or permanent. Now this is where you can edit this and customize it as per your business needs. We can edit this and you can start adding your locations. So we can add, let's say, a country. You can also do a state targeting. You can do a city targeting. You can also do Pin Port targeting. Lincoln gives you with multiple options which you have got over here. In addition to this, if you want to go and exclude certain locations, you can do that as well. So let's say I don't want to show my ads in New Delhi, so I can add that as well. What it means is that my ads will appear everywhere in India, but not in New Del. This way, you can exclude certain locations as well. So this will be the location targeting option which Linn provides you inside the campaign level. I hope this makes sense. You understand this now and you can customize it as per your requirement. As you can see over here, when we select a particular place, let's say we're adding New York over here, you can simply add it in this particular manner. I hope this is clear to everyone and everyone understands the navigation where we can find this in the campaign settings page. Thank you so much guys for listening to this and I will see you in the next video. 19. Audiences: Hi, guys. Welcome to this session. In this session, we'll see a live demo of audience targeting, which we can do on the Linkin Ads platform. So once you're inside the campaign settings, let's go inside the campaign settings. Under the location targeting segment, you will be able to see audience targeting as well. So as you can see, who is your target audience, and this is where you can have audiences section as well, which is going to be your audience. If you see a difference a stark difference between audiences and audience attributes. Audience attributes which we saw so far has been the Lindn audience, which Linden has created over a period of time and they've created different segments of it and you can target people from there, which we looked at company demographics, education, job experience, interest and trates. These are all the people who have created a Linden Ads account and Linden account and because of which, Linden has audience data, and that is what you get to target in audience attributes. But when we talk about audiences, this is your audience. In the sense, people who interacted with your website, people whose email ID password or PML ID or contact details you have collected over a period of time, people who are similar to your audience who usually interact with your website. All those kind of audiences, we can target from audiences section. As we spoke in the previous videos as well, list upload is the list of all the contact list of the people who interacted with you or company list which you can upload over here. Lookalike audience, we talked about this as well, which is on audience, which is similar to the audience which interacts with your websites. If you have any audiences already created, you can add lookalike audience from. Predictive, as we spoke about this, it's a AI based audience targeting where Link and AI will try to look for audiences who are very similar to the kind of audiences which usually interacts with our website, interacts with our ads. Re targeting will be a feature where you can re target people, people who are engaging who are engaging with our company page or having a conversation with us or let's say looking at a document, people who are filling up a form, we can follow them with our LinkedIn ads. And then we talked about the third party segment as well where a marketing partner will be integrated and we will be getting audiences from there to target. These are going to be the audiences targeting which you can do, which are your audiences, which you have created, you have built over a period of time, which we can also target with our link denials. I hope this makes sense and you understand the major difference between audiences and audience attributes. Thank you so much guys for listening to this, and I will see you in the next week. 20. Audience Attributes: Hi, guys. Welcome to this session. In this session, we'll talk about the audience attributes, how you can use them. Let's have a look at it on the platform, how we can set up this particular audience targeting. Once we are on the campaign, we can go to the campaign settings page by editing the campaign, and this will bring us to the campaign settings page, as you can see here, right beside location targeting, we get to see our audience targeting part as well where we can look at audience attributes. In audience attributes, like we spoke about it earlier as well, these are the five categories in which you can target your audiences. So let's look at this. Under company, you will see subcategories like company category, company connections, follower of growth rate. Let's say you want to target those companies whose growth rate has been between, let's say five to 10%. So then you can choose that in this particular manner, you can choose the particular growth rate of a company. Let's say you want to go ahead and use a particular you can also look at company names. So let's say you're looking for a company name in this particular manner, you can select the names of the company as well and tar going forward, then you have demographics where you can target based on the members age and gender. Let's say I want to target people over here 35-54, gender is both male and female, we can do that. Then in education, you have degrees, fields of study, and member schools. In degrees, again, you can search for degrees, let's say, we're looking for MBA fields of study. We are saying let's say marketing in this manner. Then you can say member schools. Okay? So let's say members of let's say Howard, So now you are targeting a specific kind of demographic of people who are possibly from Harvard, who are doing MBA in marketing, possibly. That is the kind of audience you would like to target with these settings. So you can understand like this, you can create an audience profile, an audience profile, whom you would like to target your Linden ads with. Other than this, you have job experience, under which you get multiple options like job functions, seniorities, titles, member skills, years of experience. Let's say we are looking at years of experience of anywhere 5-10 years. And then let's say the functions we are looking at is, again, marketing, So you can give all these specifications based on which audience targeting can be done. Lastly, you have interest and traits, in which you get member groups, member interests, and traits. So in groups, again, you can search for if you have any groups created, then you can search for those members interest, general interest, product interests, service interest. So let's say product interest. We can say software, Enterprise software. Is I trades, you can choose from all these options which you get, which is career changers, people who have been career changers, expats, frequent contributors, frequent travelers, which can be domestic or international, you can choose in this manner. Open to education, open to relocation, recently promoted, recently relocated. All these can be options which you can consider. You can see, these are the audience targetings you will be able to reach out to with the help of LinkedIn ADs platform. This is how audience attributes are going to be, and this is how you can add them and you can create a audience profile whom you would like to target with your Linden Apps. I hope this makes sense. Thank you so much guys for listening to this and I will see you in the next video. 21. Matched Audiences: Hi, guys. Welcome to this session. In this session, we'll see how you can make use of the matched audiences option which we get on the Linn aspect. So let's have a look at this. As we spoke earlier also, matched audiences are those audiences which are basically our audience who have interacted with our website, our lead forms or company page, and we've collected their data. So how do you set it up? That is what we are going to see here. So once you're on the home page of the campaign, then we can go to plan. In plan, we can go to audiences. This is where you will be able to get. As you can see, it says matched audience, which you can create over here. Let's say I want to create a match audience for people who are going to interact with my lead form. So we can create an audience with mashed audience here, and these are the options which you will get. So sources, this is going to be the company list or contact list which we had talked about earlier as well. So if you want to upload a list of all the contacts, their name, email address, or company details, then you can use this. Otherwise, we can use the second option where we want to re target our LinkedIn ads to people who interacted with us on our company page or conversion specifically events events which we set up on LinkedIn and so on and so forth. For now, let's say I want to go ahead and re target to those people who have interacted with my lead form. In that case, we can choose lead gen Form and now we can give name to this audience. Now you can see it also gives me how did they engage? There are options which we can look at. Anyone who opened your lead gen form or only people who submitted your lead gen form. You can choose any of these and when did they engage? You can give a time period as well. Last 30 days, 60 days, you can choose that as well. Similarly, if you change this and let's say we want to target those people who interacted with us on our website. So let's see this. For website now, we can give a name to the website. We can give it a name, let's say, website audience, and we can give the period. For the last 30 days, the people who visited our website, we want to target them. So like this, you can create different types of matched audiences right here. Let's see one more, which is going to be let's say event, people who interacted with our event, right? So event audience, we can name them. How did they engage? People who marked themselves as attending the event. We can target them separately. People who viewed at least 2 seconds of your event tide, then we can target them. People who viewed at least 25%, 50%, 75%, 97% of the event. Any interactions with your event tide. People who performed chargeable clicks on your event ad. Any of these actions you can select and make a matched audience segment for yourself and target those users going forward. This is how matched audience segment can be used very effectively to target various kinds of users who are interacting with your ads, your website, your forms, your events, and then we can follow them with our LindIads. I hope this makes sense. I hope you understand now how matched audience is going to work for us. Thank you so much guys for listening to this, and I will see you in the next video. 22. What is Conversion Tracking & How to setup Conversion Tracking: Hi, guys. Welcome to this session. In this session, we'll talk about Linn Ads conversion tracking. So conversion tracking is a major feature of Lingn Ads where you can set up this feature and with the help of it, you will be able to track your conversions or sales, which are you generating with your ads. So once people come to your website and they do business with you, they buy your product, they take your services, they fill up your form. That will be tracked as a conversion on your Lindn Ads account. So you will be able to understand what kind of sales leads are you generating with the help of your Linn Ads advertising. This is a critical part which has to be set up on the account once you start running your ads. Now, in order to do so, there are online conversions and there are offline conversions which you can set up. In online conversions, there will be a specific inside pod, which is a script or a code which LinkedIn gives you, which needs to be implemented at the back end of your website pages. This particular code has the capability to capture the sale or the lead which is form, which has been filled this gets tracked inside our LinkedIn Ads account automatically. So our job is to go ahead and implement this sitewide inside tag on every single page of our website domain. Apart from this, there's also an event specific tracking, which you can do, which specifically looks at tracking specific events, which can be users clicking on a button or a link. If you would like to track those, then you can set up a event specific tracking as well. The other type of conversions, which you can also attribute over here is offline conversions where you can go ahead and connect your offline conversion data to your campaign manager in order to attribute them to Lindis. You can do that as well by manually uploading a CSV file of this data at the back end and into the campaign manager. This is possible. You can automate the whole data collection connection through Linden marketing partner like Advertise, dream data, HubSpot, VRAM or M. You can choose any of these partners and with the help of it, you can upload your offline conversions into your Lingn Ads account and understand what kind of offline conversions were you able to generate with your help of Lincoln Ads advertising. I hope this makes sense. I hope you understand the basics of conversion tracking, why do we need it and what is the importance of it in our Lincoln Ads advertising. Thank you so much guys for listening to this and I will see you in the next video. 23. Sitewide Insight Tag Page Load conversion: Hi, guys. Welcome to this session. In today's session, we're going to see how we can set up conversion tracking for our Linn as account. Okay? So once we log into our account, guys, the first thing which we are going to do the process is going to be like this, the first is we're going to implement the inside tag on the website. Once the tag has been pasted properly, then we can create a conversion action for the Linn as account, which will track our conversions in this account. So let's have a look at this. So once you're inside the account, guys, we can first start off with Analyze on the left panel. Here you can see we can go to Inside tag. Inside tag will give us the options of how we would like to paste the code on the website. So there are three options. The first is, if you understand programming, you have built your site yourself, then we can go ahead and use I will install the tag myself. We can copy the code from here and then paste it at the back end of our website. That is first option. The second option is going to be a case wherein we are saying that we have a web developer who has built our site, so we can send this code to the web developer and he can implement the code over there. And the third option is going to be using a tag manager, which can be a Google Tag Manager or any other options which we know of. So let's say we are going with the first option, which is installing the tag ourselves. So what we're going to do is we're going to copy this particular code and now we're going to log into our WordPress or WIX account. A CMS tool which we have used to build our website, we're going to log into the admin of our website first. So I'm going to go into my website right now, uh, dashboard. This is my WIX account. To show you this is the website guys on which we are going to implement the LinkedIn Ads conversion tracking. You can also test first whether this website has any LinkedIn Ads conversion tracking port or not. For which LinkedIn also provides you with inside a checker extension, which you can install over here as you can see. So right now, if you check and you try to inspect, what you will see is it says that Lindn Ads tags were not found. Okay? A pixel tags were not found. So which means that this website currently does not have any codes implemented, any LinkedIn ads code implemented. Okay? So we are starting from here. So what we are going to do is we're going to sign into our Wix account dashboard, and now the code which we had copied from the Linn as account, we are going to paste at the back end for which we can go to settings on the left panel. And in settings, we are going to specifically go to the advanced settings, custom code. And here, if you see the instructions given, they say that we need to paste the tag below the website's global footer just above body, above the closing SML body. Okay? So we follow the instructions as is. Okay, so we're going to go to the body part, okay. And here, we're going to paste it. So now you can see the whole code has been pasted out here. This now, which you can apply to the website. So now we have applied this code at the back end of the website. We can refresh this just for the system to consider our code which has been implemented. And now we can go back to our website as well and test. We just testing whether the code has been pasted correctly or not. So now that we have refreshed the website, we can go back to the same extension and we can inspect. So now you can see it says success, status is success, which basically means that the code has been implemented on our site. Okay. Now this is done. So we move to the next part, which is going to be a case where we will create a conversion tracking for this. Okay. So what we are doing today is we are looking at inside tag for website conversion. So we're going to look at online conversion. We're going to start filling in all the details up here. So the first thing is Linden is asking us to give it a name that what kind of a conversion are we planning to consider this? Will this be a thank you page or a sale purchase? So we need to give it a name. Let's say we are saying purchase. Then we can define the behavior, what exactly it is, what kind of an action will be taken out here. Let's say we are saying over here, it is going to be a purchase. We can give the value of this conversion as well. Let's say the purchase is for 1,000 rupees. We can also select the time frame for which this conversion will be counted for. We can give those specifications as we're here. Then we can set up a attribution model as well, which works for our business. So Lindn provides us with two options, which is last touch each campaign or last touch last campaign. Let's say we are looking at each campaign option and we can fill this up out here. Once you fill all this information, we can now move to the next page where you can select the campaigns on which you want to track the conversion. So whether you want to do it for all or do you want to do it for specific ones, you can select your campaigns out here. Let's say we want to do it on specific campaigns in this manner, we can select and now we are coming to the last page where we will get access to the code. Okay? So for manually setting up conversions, okay? So again, the code which was told to us is here, which we can insert into our website, okay. And now we are coming to the first option which we're talking about, wherein we want to set this up on websites where people visit our pages and perform certain actions. So we want to track those. So you can choose page load for that. Once you choose page load, we will also have to provide our website URL out here. So there are multiple options in which way you can provide the URL. Let's say I want to give the complete URL of my website, so I'll go back, copy my website URL and put it out here. In this manner, I've given the website URL, and I can create. So this becomes our conversion, which we have created now on our site, and the code has already been pasted. So now when people come to my website, they do an action on my website. I will get tracked inside the Linn Ads campaign. I hope this makes sense, and now you understand the whole process of how to set up a conversion tracking inside tag for tracking conversions for a website in Linn Ads account. Thank you so much, guys, for listening into this session today. Have a great day, guys. 24. Event specific Insight Tag conversion: Hi, guys. Welcome to this session. In today's session, we're going to see how we can set up conversion tracking when we are looking at event specific tracking in the website. So once you log into our Lingnan Ans account, what you can do is we can start off first with setting up the inside tag. Once the tag is set up, we can create a conversion tracking, which will be for a specific event. So let's begin with that, guys. So once you go into the Lingnan Ans account, we can go to Analyze and we can straightaway go to Inside tag. Inside tag, Linden will give you three options, how you can set up this code. So the first is wherein you can set up the code yourself. You can get the tag from here and you can add it to your website. The second is wherein you can send it to your web developer who has built your site, and he or she can do the same thing. And the third is using a tag manager, we can follow the process. Let's have a look at the first option. So this is the code guys, which we need to copy from here, and we will have to put it in the website's global footer, and that will help us to track the conversions. So now that we have copied the code, I can go to my website Admin and I can paste the code. So let me just show you the website. This is the website guys, which I'm using right now, on which we are going to set up the code. So to test right now whether there is any code on this site or not, we can look at the LinkedIn Inside tag checker, an extension which is available, which you can download and apply. If you look at this tag checker right now, it says that the inside tags are not found. There is no code on this site. Okay? So we're starting from here right now. Okay. So with this, what we're going to do is we'll now go to the admin of our website, the WIX dashboard. This is the dashboard, guys. Now on the WIX account, we are going to paste that code at the back end, for which you can go to settings on the left panel. And now in settings, we can come to the advanced settings where we can go to custom code. In custom code, we can put it in the footer, so we'll put it at the end of the body, over here. So now you can see the whole code has been set up on this particular page and we can apply. So now the code has been pasted, so you can just refresh the website so that they take the code into consideration. And similarly, we can also refresh our website to check whether the code is pasted properly or not. So now when we check the tag checker, what we see is it says the status is success, the code has been pasted, and we can see the partner ID also over here. Now the code has been pasted. All what is required now for us to do is we'll have to create the conversion tracking in the account. Now we can go back to our conversion tracking. And create a new conversion. Let's say online conversion, we can start providing all the details. So Lincoln is going to ask you certain details of what kind of a conversion are you planning to track? So let's say this conversion tracking which we are creating today is for a specific event which is Lead Gen. Okay? So we're going to do a Lead Gen conversion tracking. We can choose the action also. So here, the action is for lead, right? And now Lignin is also asking, what will be the value of this conversion? So if this conversion happens, what kind of monetary value will you gain? So you can provide that value out here, and then we can choose a timeframe in which this conversion should be counted, which we can provide. Click You can choose the timeframe for clicks and views from this particular segments. And at the end, we can also set up the attribution model we want to use over here. The attribution model basically will give credit to the ad interactions which are happening and based on which it will track conversions. So you can choose between two options which we have, which is last touch each campaign or last touch, last campaign. So let's say we're going with each campaign. Now, Linn will ask us to apply this conversion tracking to either one of the campaigns, or some of the campaigns which you have in the account or all the campaigns also, you can do. So you can select all campaigns if you want to track conversions for all campaigns, or you can select specific ones for which you want this data. So like this, we can select campaigns. Now we're coming to the last page where we are going to set up the code for specific event. So here, again, Linlin provides you the steps, which is we have to first go ahead and set up the code, which we have already done, and now we're choosing the second option. The second option is event snippet, wherein event specific, wherein we are counting for specific conversions to happen. Now when you choose this, they provide you with a specific code. If you see, this is the code which has been provided by Linden, and now this you can copy and go back to your website where you would like to install this. This has to be pasted on the submit button, on the submit page of your website, lead form. Since this is a conversion tracking, we are setting up for lead generation. Okay? So this code has to be pasted on the particular page, which is the submission page of your lead form. Once you do that, then this will start tracking your leads in the correct manner. I hope this makes sense, and once you do this, you can create the conversion action. So this becomes our conversion action for Lead Gen, which we have created for our Linden Ads campaigns. I hope this makes sense, and everybody understands what is the process and how we can set up conversion tracking for lead generating businesses. Thank you so much, guys, for listening into this session today. Have a great day, guys. 25. Event specific pixel conversion: Hi, guys. Welcome to this session. In today's session, we're going to see how to set up conversion tracking in case when we do Pixel conversion, we want to set it up with pixels. So once you log into your Google into your Linden As account, the first thing which we're going to start off with is looking at how to install the Inside tag. Once the tag has been implemented, then we'll create a new conversion for using Pixel conversion. So let's begin with that. So for setting up Inside tag, we can go to Analyze guys on the left panel, and here we can go to Inside tag. Now, Linkn provides you with three options to set up this code. One is we can install the tag ourselves. We can take the code from here and paste it on our website at the back end. The second is we can send it to a web developer who can do the same job for us, or else we can also make use of a tag manager to do the same action. So let's begin with the first option. Let's say we want to set up the code ourselves. So we can go to the first option and we can copy the code from here. Now Linden gives us an instruction that it has to be put in the website's global footer, that would be the easiest way out. Okay? So we copy this, and now we can go to our website. I have built my website on WIX, so this is the website, guys. Now we can also check first whether this website has any tags already or not. For which there is a chrome extension called the LinkedIn Inside tag checker, which you can install. This extension will check whether there is any code implemented already or not. So when you click on it and you inspect, you can see it clearly says that the LinkedIn Inside tags were not found, which means this website does not have any code currently. Now, what we're going to do is we're going to start off with it, wherein we'll go to the dashboard of the Wix account. Now here, the code which we have copied, we will paste it at the back end. So for doing that, we can go to the left panel in settings. In setting guys, we are specifically going to come to advanced settings in custom code. Here, you will be able to paste the code. Now since we have to put it in the website footer, we can go to the end of the body, and here we can paste it. So now you can see the Linked in conversion tracking code, the inside tag is pasted over here and which we can apply. Once you apply this, you can refresh the website so that it takes the code into consideration. And simultaneously now, we can go to our website to test the code as well, whether it is firing properly or not. Okay? So from here, now if you go to the extension and we do an inspect, you can see it says that the status is success. They also show the partner ID which has been implemented. So now, this website has the inside tag implemented. Now what we are going to do is we're going to go back to our account and we are going to create that conversion tracking, which is a pixel conversion tracking. So we're going to create a new conversion and we can start giving information. Let's say this is specifically for purchase. We can choose the appropriate action over here and let's say Linn is also asking us to provide a value of this conversion, which means how much revenue are we going to generate by this particular purchase which happens, we can give the amount over here and we select the time frame as well for which the conversion will be counted. So we can give the timeframe for clicks and views out here. And finally, on this page, we can set up the attribution model also for this conversion. Attribution models will basically help us to know how to go ahead and attribute the ad interactions, credit them for the conversions they bring in. Okay, so which you can set over here. So Linn provides you with two options, which is each campaign and last campaign. So you can choose each campaign here. And now, it will ask us to link this conversion action, this conversion which we are creating to all campaigns or some of the campaigns in the account. So you have both the options. We can apply to all the campaigns or we can select particular campaigns to which we want to apply this conversion tracking we are setting up. After you do this, we are coming to the last section where we will have to go ahead and install the code. We have to see where to paste the code. So again, LinkedIn provides you with the setup wherein first, they provide you the inside tag which we have already copied and pasted. So now we just have to go to the second part. Here, we are defining the conversion tracking method. So in this, what we wanted to look at today was the pixel conversion. Pixel conversion is basically a setup wherein an image pixel code is given to you, which you can paste on the page, okay? So what it will basically track is when this particular code gets loaded, that means that the conversion has happened. So this can be implemented at the thank you page, after a purchase, or you can put it on the submission page after a form has been filled. Okay? So if the page loads and the image shows up, that is an indicator that the conversion has happened and it should be tracked in the LinkedIn ads account. So this is the code, guys, as you can see out here. It's a Jif, which will load once the conversion happens. So we can copy it from here and then paste it on that particular thank you page. In this manner, we can go ahead and implement Pixel conversion as well, and now you can create the conversion tracking. I hope this makes sense now that this is going to be the process through which we can also set up and we can track our conversions in Lingnans account with pixel conversions. Thank you so much guys for listening into this session today. Have a great day, guys. 26. Retargeting Overview: Hi, guys. Welcome to this session. In this session, we'll talk about the Linn re targeting feature. Re targeting is a basic concept where we can follow our users who visit our website and we follow them with our Linn ads. Here, with the help of LinkedIn retargeting, you can also follow those users who are interacting with your ads, people who are visiting your website. Who are checking out, interacting with your image ads, video ads, people who have possibly filled up your form or opened your link your lead form, maybe people who have interacted with your company page or interacted with your event, your company event details. So here, with the help of retargeting, we're able to follow these people who engage with us specifically, and we show them our ads and we keep showing them ads to entice them to click on our ads and come back to our website and do business with us. That's the basic concept of retargeting, which we are talking about here. Now, this is becoming possible with the help of a remarketing tag, which is an inside tag or a pod which we install on the website, which has the capability to capture the IP address of the user and because of which we are able to follow them. That is how Linden remarketing works. Now, there are different ways in which you can collect this kind of audience and you can re target them with your ads. Retargeting happens with the help of mashed audiences. So there are different types of sources of audience which you can get audiences who have visited your website, people who have users who have engaged with your single image ad, or people who have viewed your video ad, users who have opened or submitted your lead form, people who have engaged with your company page, or people who are RSV paid for your LinkedIn event. This way, we're able to audience data from various sources in the matched audiences section, and then we can use them for re targeting purposes. We can follow them with our LinkedIn ads for a certain period of time and trying to convince them to click on the ad and visit our website and do business with us. That's the basic idea of Linn retargeting. I hope this makes sense. I hope you understand how you can make use of this particular feature. Thank you so much guys for listening to this, and I will see you in the next video. 27. Retargeting Campaign Creation: Hi, guys. Welcome to this session. In this session, we'll see how we can create a re targeting campaign in Lindon Ads account. In order to do this, once we are inside the account, so it's a two step process which we have to follow here, wherein the first thing which we are going to do is we are going to first create the audience segment in which we will start collecting the audience data, and that is what we are going to link to our remarketing, our retargeting campaign. Let's create the audience segment first by going to plan and in audiences. This is where we can create the audience. We are going to create a mashed audience which is going to be for re targeting purposes. So here, let's say, I want to target those people who interact with my single image ad. So I'm going to choose single image and I can give it a name Then I can also decide how did they engage? Any interactions with your ad, people who perform chargeable clicks on the ad, how you want it to be, which kind of users you want to target. Let's say we want to target those people who specifically clicked on the ad. Then we can also record the time range, the last 30 days data of the people who interacted with our single image ad, we are going to collect data of them, and then you can choose the campaign for which you want to do it. Let's say this is the campaign and we can create the audience. Now this is the audience which we have created. Now what we can do is we can go to the campaign, which is advertise New campaign. This is the one and we can edit this campaign. And we can come to the audiences section where we are going to link it to the audience segment which we created. Let's come to the audiences section over here and we can come to who is your target audience. This is where we can go ahead and link it. You can see in audiences, you have retargeting. In retargeting, we're specially looking at single image and this is the audience which we have created, single image audience one, we can select that. This linking is done. After this, all we have to do is we have to create the single image ad for this particular campaign. Let's have a look at that as well. You can fill in all the other details. Now we can create the ad for this can give our URL. And we can upload the image as well. We can also provide the description. The more clear information you can provide the better it is, and then we can give a call to action phase as well. As you can see, this is how the ad is going to look like to our customers. Once all this information is filled in, then we can save this ad um, So this is becoming another ad which we have created, and then we can build out the campaign further. These are all the details we can save and exit. Now the campaign has been built out. In this particular manner, we are going to build out the re targeting campaign on Linkin Ads platform. As you saw, because we require to create the audience segment as well, which is going to now collect the data. How it's going to work is once the ad starts running, people who will be clicking on the single image ad their data, we will start collecting. And we will be following those people going forward. I hope this makes sense. I hope you understand now how re targeting campaigns are built out on Linden Ads platform. Thank you so much guys for listening to this and I will see you in the next video. 28. LinkedIn Lead Generation Ad Campaigns: Hi, guys. Welcome to this session. In this session, we'll see how we can create a lead gen campaign inside our LN Asaco. Let's begin guys. Once we are on the platform, we can start building out a new campaign. So this campaign is we have to choose the campaign objective, so it's going to be lead generation, and then we can choose the campaign type. In this case, we're going to choose the classic type which will help us build a manual campaign, and then we can fill up specifically look at all the details of the campaign group. We can give a name to the campaign over here as we've taken here, lead generation. And as you can see, bidding the objective is lead generation. Then we can set the location targeting Once you have the location targeting the, then we can do audience targeting as well, where we can choose our audiences. Let's say we can choose some demographics. We can also choose education. We can also choose job experience functions. Let's say, information technology. So we're choosing specific roles over here, interest in trades. Now that we have done our audience targeting We can move forward and have the ad format as single image ad, this is what we are going to create. Then placements is going to be LinkedIn network and LinkedIn audience network. This is where the ad is going to appear. Then we can set the budget over here, daily budget. And we can also decide when to schedule the campaign. Let's say we want to start it from 15th of April, then we decide the bidding strategy. In this case, since we're looking for generating leads, so we can choose the bidding strategy as maximum delivery, and the optimization goal is leads. So the bidding strategy will focus on generating as many leads as possible within our full budget. These are the kind of details we are going to fill up at the campaign level and then we can go next. Then we can create our ads for this. We can say in this manner and we can create the destination. Here is where we are going to create the form, the form, which will show up to our users and they will be able to fill it up. We're going to create the form right here. You can upload an image over here like a form image which we can give. Otherwise, you can give it a name, language, heading. Then you can decide what kind of information would you like to collect. As you can see, we have by default, LinkedIn has selected first name, last name, email address. We can also say country region or postal code zip code. We can ask for that as well. Company. Once you have you can see this is how the form is going to look like. These are the details we have taken now. The other things which we have to fill up the privacy policy, URI. Privacy Policy, URL will be there on your website, we would require the privacy policy page. Let's say this is the privacy policy page, which we can take from our own website and put it out here. We can take some terms and conditions Confirmation. Confirmation is basically where you give a messaging to the user who has filled up your form. Then you can give the Visit company visit. Do you want them to do other things after filling up the form, maybe visiting your company URL or learn more, viewNW all these things which you can do. Let's say we are doing company website, then we can give our website URL out here. Once we give all this information, so now the form is created out here. We can now move towards the ad creation parts where we can give the information. Let's say this is the introductory text. Then we can upload an image. We can also give a headline if we want to. Then some description. Um, in this manner. Then we can also give the call to action phrase. You can see now this is how our ad is going to look like, and once we have this, we can save it. This is our ad, which is what we are getting now plus with that, we have also created the lead form specifically which is going to be used out here. M so now we can have a look at the whole campaign information which we have filled in and then if everything looks fine, we can set up the campaign. You can see now the campaign is created, which will now go for a review once it is approved by LinkedIn, then the campaign can go live. This is how we are going to build out a lead generating campaign on the Link in Ads platform. I hope this makes sense. I hope you understand the complete process now. Thank you so much guys for listening into this and I will see you in the next video. 29. View and download leads, metrics, and analytics for Lead Gen Form campaigns: Hi, guys. Welcome to this session. In this session, we wanted to see how we can view our leads data once we start running our lead Jen campaigns, where we can locate this data, and then eventually we can download as well from. Let's have a look at this. Once we are inside the account, we can go inside the campaign group where we can find all the campaigns. This is our campaign, the LEADS campaign which we had created. Now, we want to see the data for this. If you see here, you will be able to find it in the leads column. To get this leads column, you can come to performance and in performance, we can choose those specific columns out here. From here, if you choose conversions and leads, then the leads column comes up, as you can see, right here, and the data will show up here. This way, you can locate your leads data in the campaigns. You will know what kind of leads have you generated from each of your campaigns. Now, if you want to download this data, then we can come to assets. On the left panel, you have assets where we can come to lead generation forms. This is the form which we had created. If you remember in the previous video, we had created this particular form, which you can select now and you have an option to download. So once you click on Download, it will get downloaded in a CSV file, and then you can access the details from there. This is how we can access our leads which we have generated with the help of our lead gen campaigns. I hope this makes sense. I hope you understand the complete process now. Thank you so much, guys, for listening to this, and I will see you in the next video. 30. LinkedIn Dynamic Ad Campaign Creation: Hi, guys. Welcome to this session. In this session, we'll see how we can create a LinkedIn dynamic ad campaign. In a dynamic ad campaign, we can create different types of ads here. It can be a follower ads or a spotlight ads, which can work as a dynamic ad in this campaign. Let's see how you can build this campaign out. Once we are inside the campaign guys, we can start creating a new campaign. And this can be the dynamic ad campaign. Dynamic ad campaign, we have to choose a campaign objective. Let's say we are choosing brand awareness and we will be creating a classic campaign so that it remains a manual campaign to build and we can name it over here in that manner, dynamic ad campaign. Then we can choose our audiences. The first is location targeting, where we can choose our location targeting over here. In this manner, then we can also do our audience targeting. Let's say we are choosing some audiences over here. Company as well. Once you do your audience targeting, then we can get into the ad format. Like we were talking about it, in case of dynamic ads, it can be a spotlight ad. It can be a follower ad over here, which we can create. Let's say we creating a spotlight ad so we can fill in the rest of the details like placements which is already selected, and then we give a budget for this campaign. So you can set the budget over here and schedule the campaign. You can schedule the campaign for a future date as well as your requirement and then choose your bidding strategy as well. Here the objective is brand awareness, so we are looking for impressions, which means we want to show our ads as many times as possible. So we can choose manual bidding here, which is the money which you set for paying for every thousand impressions. So you can set the price right here. Once you do this, we have to choose the location once again. And we have chosen Spotlight ad, then we can save this and move to the next part which is creating the ad. This is where we are going to create the ad and we can upload or ad background image. Let's say we're ploading the image here. It's a dynamic ad headline. We can give our company name as well, and then give our company logo. As you can see, we can see the preview of the ad, how it is going to look like, and now we can give a call to actions as well and the destination R. These are all the details which we will have to fill in to create the ad Poppy. And once you have that, we can save it This is our dynamic ad which is getting created, and now we are coming to the last segment where we can review the campaign once, check all the details, everything looks fine, then we can launch it. These are all the details, audience targeting, the ad format is Spotlight ad, can check all of that, the business name, and then we can launch. So this will be specifically the dynamic ad campaign which we have created now, which is going to solve. I hope this makes sense. I hope you understand now how a dynamic ad campaign can be built out on the Linden Ads platform. Thank you so much guys for listening to this, and I will see you in the next video. 31. LinkedIn Carousel Image Ad Campaign: Hi, guys. Welcome to this session. In this session, we'll see how we can create a cousalimage ad campaign in the Linkedin Ads account. Cousalimage ads, which we talked about earlier as well, are going to be a set of image ads put together like a Carusal which users will get to see on their feeds. Let's have a look at this ties, how we can build out this campaign. Once we are inside the account, we can start looking at creating a new campaign inside the campaign group. For this, we have to first select the campaign objectives. Let's say we're choosing brand awareness. Then again, we will have to select our campaign type. Here again, we are choosing classic as the campaign type and we can start building out the campaign. This we can name as arousal it is going to be brand awareness as the objective. You can set up your location targeting and your audience targeting. Let's say if you're doing some audience targeting or attributes, let's say, Once you have your audience targeting done, then we can look at creating the cousalimage ad, which is going to be this one. We can select the ad type. Then further scroll down to specific replacements. You have an option to remove Linn audience network if you want to, and if you just want to focus on LinkedIn network, then we can do that as well. The next part is going to be budget and scheduling, so we can set a daily budget over here as per your requirement, and we can schedule it also right now or maybe sometime in the future. Once you have this in place, then we can set the optimization goal, which is the bidding strategy goal. The goal is here is reach because it is for brand awareness, we want to reach out to as many users as possible. This is the correct optimization goal and the bidding strategy would be maximum delivery. We'll try to reach out to as many people as possible within our full budget. These are all the details which you fill in and then we get into the ad creation part where we can create a new ad altogether. This is going to be ausilad campaign. We can give a introductory text. And then we can give our destination URL. Now since it is going to be multiple images, we'll have to upload them and these are called cards which you can upload over here, you can upload up to ten cards or ten different images can be added over here. Let's have a look at it and the minimum is two cards which we have to fill in. We have to give your image and then give the card headline and destination URL. In this manner. Now that we have filled in both the cards with their respective images and we have given the content and destination URL link as well, we can save this particular ad type. You can see this is our ad which is getting created. You can also go ahead and view it. This is how the ad is going to look like on Desktop. If you want you can change the layout as well to let's say a mobile, it will show up like this. Once you fill up all the details, then we are coming to the last segment which is reviewing the campaign and then launching it. You can go through the details of the campaign looks fine, objective, location targeting, job requirements specifically, and then we can see the other settings of the campaign here. Ads which have been created and the campaign is in draft. That's why it is not delivering, it is not serving any ads. Now, if everything looks fine, we can just go ahead and publish the campaign. This is our Carusal ad campaign which we've created now, which is under review and once the ads are approved, only then the campaign can go live. I hope this makes sense. I hope you understand now how cerusalimage ad campaigns can also be created inside Google inside Link in Ads acco. Thank you so much guys for listening to this, and I will see you in the next video. 32. Conversation Ad Campaign: Hi, guys. Welcome to this session. In this session, we'll see how we can create the conversation ad campaign in the Lindn Ads account. So as we spoke about conversation ads as well, it's going to be an ad type wherein we can reach out to our users and customers on LinkedIn with the help of a conversation ad. So where we can strike a conversation and start giving them information about our product and services, about our business. And when people interact back on that, we can give them further more information and possibly eventually generate some leaks. So let's have a look at this. For this, we can start creating a new campaign. Where we can choose three campaign objective as brand awareness and we are going to create a classic campaign and we can name this as well as conversation MDane then we can fill up the other details like location targeting. We can also do the audience targeting over here. Let's say we are choosing say company connections or we can say growth rate, and we're choosing the location as well as let's say India. Once you have your audience targeting done, then we can choose the ad type, which is conversation ad, which is this one. And then we can set our budget, our daily budget, and we can also give the start date. Let's say we're starting from 15th of April and then decide the bidding strategy as well. So the bidding strategy for this one is going to be sense because we want to send out the conversation message to number of people, and the bidding strategy remains as maximum delivery, which is an automated bidding strategy, which will try to send out as many messages as possible within the full budget. Once we save the campaign and now we come to the section where we can create the ad. This is where we start creating the ad. Let's say this is the conversation ad which we are creating. Here we can add the senders of the message. We can add over here in this manner. People who are part of the LinkedIn network, we can just choose them in this manner, we can give the subject over here as well, subject. And if you want, you can add a image as well. Once we provide all this information, then we go to the next segment where we are going to create the whole conversation. This is where as you can see, we are going to create different templates have been provided by Linn, it can be for driving webinar registrations or driving trials and demos, enrollment for programs, website visits. So depending on what is the business objective, there are different templates built up. Let's say we're looking at drive event or webinar registration. This is the template which was created. What you will have to do is, this is the message which you send out. Now, based on what the customer or the user selects, you have to fill in those responses as well. Let's select the first one, drive event or webinar registrations. Now we go to the next part where we're going to design the whole thing. So here, as you can see the information, if you want to make changes to this information, you can do that as well. Otherwise, you can start filling in these information. Like, for example, save my spot. So if you want them to want to register a user, and you want to send them to your website, then you can give your website URL out here. Tell me more. I tell me more, we can ask them to go to the next page, possibly, and we can edit that as well. When they do tell me more, then we get the other information. We can give them, let's say, event agenda or we can give them last year's event video. All of that can be done and save my spot can again bring them to the website. This is done over here. We can also look at the flow chart which can give us more information. This is where we can register now and give the. Let's say we want them to register, then they can go to our website and we have to give our website URL right here. Same way if they are saving the spot again. Here again, we are sending them to the website. We can give our website URL. Wherever we are asking them to visit our website, a website URL needs to be provided. As you can see, this is how one by one, you will be able to design the whole conversation which you want to have with them, where you're trying to convince them you're trying to navigate them through the different options and bring them to a section where they are enrolling for the service. They are filling up the form, they're visiting your website. Whatever is your business objective, you're trying to fulfill with the help of this conversation which you're having This way, our conversation ad gets created, and once it is built out, then we can come to the last page where we can review the campaign once, look at all the details are fine or not, and then we can publish. Once you publish the campaign, this campaign is going to go under um, review where Linden is going to check our campaign, it's going to check our ads. Once it approves our ads, then the campaign can go live. I hope this makes sense. I hope you understand now how conversation Ads gets created on the Linden Ads platform. Thank you so much guys for listening to this, and I will see you in the next week. 33. LinkedIn Message Ad Campaign : Hi, guys. Welcome to this session. In this session, we'll talk about how we can create a message ad campaign in the Linden Ans account. Message ads are going to be another ad formats where we can send out messages to our targeted audience, giving them information about our business, our products, and services, and hopefully get some responses on that. With the help of it, we can try to drive some sales or lead generation. Let's see how we can build out this campaign. For creating this, again, we can create a new campaign altogether. This time we can use the campaign objective to be website visits. This will be a classic campaign which we can create. We can name it in that manner message ad. We can start filling in all the other details like location targeting, and then we can also give the audience targeting here. Um, once you have done the audience targeting, then we can select the ad type, which is going to be message ad, which is this one, deliver ads to your target audience inbox. Then we can see the placements are already selected. We can give our budget daily budget for it and we can schedule the campaign as well as for our requirement. You can see the optimization goal over here is sense which means it's going to optimize for sending as many messages as possible to the target audience. The bidding strategy is maximum delivery, which is an automated bidding strategy which does which will focus on the same objective. So once you have all this information filled in, then we can save this and move to the next segment, which is going to be creating our new ad. Here we can name it as let's say message ad. We can add sender here. From here, you can add the sender in this manner. And then we can define the message. This is where we can give the message. Then you can write the message. In the message, you can go ahead and define your business. You can introduce yourself, define your business, ask people for more information, provide all the information regarding your products and services, and then you can send out the message. Also, one more thing which you can do here is you can customize the message by the sender's first name, last name by using the format given over here in this particular manner. Let's say we can do it in this particular fashion. And then you can start writing your message. Like this, we can write our whole message. Then if you want to add any custom footer or terms and conditions, you can do that as well. We can also give a call to action and we can give our Link landing page UR. We also get an option for adding a banner image or a image add basically image which we can add over here. Once you do so, then we can create the whole message ad for the user. This is the ad which we have created now. Which now will be targeted to all the users on Linnn based on the audience targeting location targeting we have done. You can review the whole campaign right here. If you want to make any changes, we can edit that as well. Otherwise, you can launch this campaign. Once the campaign gets launched, it will automatically go under review where Linn is going to check our campaign, our ads, and then once the ad is approved by Linn, then the campaign can go live. This is the message ad campaign guys, which we have created now. I hope this makes sense. I hope you understand the whole process now. Thank you so much guys for listening to this, and I will see you in the next week. 34. Document Ad Campaign : Hi, guys. Welcome to this session. In this session, we'll see how we can create a document ad campaign in the Linn Ans account. Document ads as we spoke about it earlier as well, are going to be a type of ad in which we can share some kind of different types of documents with our targeted audience. So these documents can be white papers, downloadable documents. It can be presentations, it can be case studies, infographics, which we want to share with our target audience to influence them about our products and services, about our business, so that they interact with us and eventually take up our services and products which we have to offer. Let's see how we can create this campaign as well. So once we are inside the account, we can start building out a new campaign and let's say we are creating this to generate some leads. We can use lead generation as the campaign objective, and we're going to create a manual campaign. We can start giving the information. Let's say this is the documented and our objective is lead generation. We can choose our audience location targeting, and then we can do our audience targeting as well. Let's say gender as well, we are selecting. This is our audience targeting which we have done, and then we choose our ad format. The ad format is going to be document. We can also decide our budget and schedule when we want to run it. Let's say we are giving the daily budget here. And we want to start from 16th of April. As you can see, it is going to optimize for leads because that is the objective lead gen campaign we are creating. The optimization goal is leads and it is on maximum delivery, which is the automated bidding strategy, which will try to generate as many leads as possible within the given budget. Then we can save this and move forward to the next segment where we are going to create the ad. This is where we can create the document ad. Now let's start filling up. This is going to be a document ad, and we can give introductory text over here. We can now upload the document right here. We also have an option to give up reviewable pages. How many pages would you like them to preview before downloading? You can give up to four pages, so you can decide that as well. Let's say I'm giving two pages for now and then you can give the headline. Once we do that, then we can go ahead and upload the PDF document which we have done over here. The other part is the form. Here we can fill up the form as well. We can choose the form which people can fill up to download the document. How it is going to be is you're giving up the document in exchange for their on tag details. Now this form will collect the details in exchange for the document which you're offering them. You have attached the form as well. If you don't have a form created, then we have to create a new form and then you can attach it over here. Once these two are done, then we can save the ad. As you can see, this is our document ad which has been created, and now we can review this document ad campaign. If everything looks fine, then we can launch the campaign. This is our document ad campaign which we have now created, which will go under review and once it is approved, then the campaign can go live. I hope this makes sense. I hope you understand now how document ad campaigns gets created on LinkedIn ads platform. Thank you so much guys for listening to this and I will see you in the next video. 35. LinkedIn Video Ad Campaign: Hi, guys. Welcome to this session. In this session, we'll see how we can create a video ads campaign in the Ling NADs account. Video ads are going to be the highly engaging videos format ads, which you can also run on LinNADS Network, where we can get a better user engagement. Let's have a look at this, how we can create this out. Once we are in the account, we can start building out a new campaign. Let's say we are creating the video ad for brand awareness purposes. We can choose a classic campaign which we are going to create and we can name it video ads campaign. Which is for brand awareness. Now you can choose your audience targeting, location targeting, then your audience targeting in this manner, you can choose your audience targeting and we are going to create specifically a video captivate a professional audience with a native video. Then we can choose our placements. In this case, you have an option to opt out of Linden Audience Network as well. So if you want to do that, you can do that as well. Then we can set our daily budget and give a schedule. When do you want to start the campaign? You can see the optimization goal is reach, which means with this, we will try to reach to as many people as possible, users as possible, and this is on maximum delivery. This automated bidding strategy will try to generate as many reach as possible, reaching out to maximum audience possible out here. Once we do that, then we can save this and we can move to the next segment, which is going to be the ad creation part. This is where we are going to create our video ad, so we can name it as video ad. Then we can add the video. This can be a tempi four file which you can upload out here. If you want, you can also upload a thumbnail of this particular video that is also possible. If you want to give a caption file, which you can also upload right here. We can add this. Once you have the video in place, we can attach that to the ad, and then we provide the rest of the information as well. We can give our website URL out here. You can see now how the ad is going to look like, and we can give a call to action phase as well. Now, this is how the ad is going to look like guys for everyone. This is the video ad we are talking about. Community. Once the ad is created, then we can save it. This is our video ad which has been created now. Moving forward, we just need to review the campaign once and check all the details. If everything looks fine, then we can launch this campaign. This will be the simple process by which we are able to set up a video ads campaign on the Linden Ads platform. I hope this makes sense. You're able to understand now how video ad campaigns gets built out on the Linden Ads platform. Thank you so much guys for listening to this and I will see you in the next video. 36. LinkedIn Event Ad Campaign: Hi, ais. Welcome to this session. In this session, we'll talk about another campaign type which is going to be event ad campaign. Event ads are those ones wherein we are advertising about a LinkedIn event which we are planning to organize. This is where an event ad can be useful, where you can advertise about your event, give information about the event, and target your users so that they can join it. So let's have a look at it, how we can build out this campaign. So once we are inside the account, we can start creating a new campaign. And let's say this is for brand awareness. And we are creating a classic campaign, a manual campaign. We can start giving all the information. Let's say this is an event campaign, which is for brand awareness. Then we can do our audience targeting in which we can do location targeting first, and then we do our audience targeting in this manner, we can do our audience targeting, and now we are going to create an event. We can select that amplify your LinkedIn event to maximize attendance. Then we can decide our budget and schedule also. We can set the budget here, give us schedule when we want to start this campaign. And you can see the optimization goal here is reach. We want to reach out to maximum users as possible so that maximum people join this event. So that's only going to be reach and the bidding strategy is maximum delivery. Tries to generate as many reach as possible within our campaign budget. We can give all this information and then we can save this and move forward to build out the app. So this is where we will create the ad so we can start filling in the details. In this manner, we can give an introductory text and now we can provide the link of our LinkedIn event URL. This is where we provide the URL, so we can take that and put it out here. This is what we want to advertise. This is what people will get to see in their feeds and if they're interested, they will join. You can see this is the event which we are trying to advertise over here. Apart from this, we also have an option to upload an image if we want to do so. These are all the details which we will fill in in the event ad and then we can save. Once we save it, the ad is created and we can move forward to review this campaign to check all its details. If there are any changes we want to do, we can make those changes as well or else we can simply launch this campaign. Launching the campaign means this will go for a checking first. Linden will check our ads. Once they approve our ads, only then this campaign can go live. In this manner, we are able to build out an event at campaign for Lyndon answer. I hope this makes sense. You understand the complete process now. Thank you so much guys for listening to this and I will see you in the next week. 37. LinkedIn Direct Sponsored Content Single Image Ad Campaign: Hi, guys. Welcome to this session. In this session, we want to see how we can create a direct sponsored single Image ad campaign inside the LingnAds account. So direct sponsored single Image ads are going to be one where we are going to sponsor a specific single image ad and build out this campaign and advertise that. So let's have a look at this, how it is being done. So once we can start creating a new campaign altogether, and let's say this is for brand awareness. So we are choosing brand awareness, and we are going to create a classic campaign. And we can name it like that direct sponsored. Then we can give the rest of the details location targeting, and then we can give our audience targeting as well. Then we can select single image. This is what we want to create and set our daily budget and schedule it. Once we give all these details, you can see the bidding strategy is maximum delivery, which will optimize for reach. We want to reach to as many users as possible for direct sponsored content, which we want to do. And here we can save this and move forward to the ad creation. Now, in this case, we are going to browse through the existing content. This is the content which we have already posted on our company page, possibly, and that is what we are trying to advertise here. Now you can see direct sponsored. These are all the examples of it which we can select from. Let's say we selecting one option out here and this we are going to add to the campaign. This is where the sponsoring is happening. You can see it is now a direct sponsored ad we can save this and move to the last part which is reviewing the campaign. We can review the campaign, check all the details, and if everything looks fine, we can simply launch this campaign. This is our direct sponsored image ad campaign which we have created now, wherein you can go ahead and sponsor a specific image ad, and then boost that particular image ad basically with the help of this campaign. I hope this makes sense. You understand the complete process now. Thank you so much guys for listening into this and I will see you in the next video. 38. How to use Reports in LinkedIn: Hi, guys. Welcome to this session. In this session, we'll see how we can make use of the Linen Ads reports. Reports is a feature which really helps to analyze the data of the campaigns which we're running. As we start running campaigns on Linen ads, there will be a lot of data which we will get to see in terms of metrics like clicks, impressions, conversion data, conversion rate data. And becomes really important for us to analyze this data. Then we get to understand what's working in the campaign, what's not working, what needs to be changed. For which data analysis becomes super crucial and that is where reports really helps. With the help of these reports, you can download data in different formats, and then you can analyze them. Let's have a look at this, how you can use the Linden Ads reports. So once you're inside the platform, you will get certain reports, data in form of performance chart. So if you come to performance chart, this is where you'll get to see data of the campaigns performance. You can see by certain metrics as well. All these metrics are available. So let's say you want to see the data by spent, data will be shown in that particular manner. Plus, you can change the time period as well and you can customize it as well and see data as per your time period selection. Also you have professional demographics data being shown up over here, which you can also see by different options. Let's say job seniority, you want to see by that, then you get to see data over here. These two are available right here. Apart from this, LinkedIn also gives you an export option where you can export certain performance reports. For example, there is campaign performance report, ad performance, audience network performance, network ad performance, and so on and so forth. What you can do is you can select the type of report which you require. Let's say campaign performance, and then you can customize it a little bit, you want to see all the columns or if you want to see certain columns, you can select that as well. Then you can also get the time breakdown given by day, by month or by all time. If you want a month wise report, you can select this. If you want to day wise report, you can select this. Like this, you can select that. Plus you have an option to go ahead and compare versus selected previous one. This is also available out here which you can choose from. These are all the customization which you can do in the report, and then you can export the data. This will get downloaded as a CSV file, and then you can access it and you can analyze the data as per your business requirement. This is how reports can be used on the LinkedIn Ads platform. I hope this makes sense. This is going to be a really useful feature while you're managing Link in Ads accounts because it becomes super crucial for us to analyze this data of the campaigns which we are managing because only then we can take those necessary decisions going forward. I hope this makes sense. Thank you so much guys for listening to this and I will see you in the next video. 39. Billing Center: Hi, guys. Welcome to this session. In this session, we'll talk about the Linden Ads billing. So billing will be the section where we'll get to see all the transactions which are happening with respect to your Linden Ads account. So daily transactions in terms of how much money Lindn Ads is charging you for the advertising purposes, will get documented recorded in this particular section. So let's have a look at this. So once you're inside the account and we go into the campaigns specifically, if you come to the account settings page on the left panel, here we can go to billing. This is where you will get to see all the information. So the current balance, how much balance is there on the account, your payment method, what specific account details which you're using to make a payment for this account? Plus, you can manage it. You can change that as well. Your business information is being set up over here. Payment activities, what all payments were made in the past, any type of credits and promotions. Let's say there is any coupon code which marketing coupon code which you got for Linden get to do advertising free of cost. Then you can enter that coupon here and apply that coupon so that you can get that credit. All these things will be available in the billing section. Primarily, we using this particular section to make changes to our billing related issues which we may face. I hope this makes sense. I hope you understand this section as well, and you can use it easily going forward. Thank you so much guys for listening to this, and I will see you in the next video. 40. Business Manager Overview: Hi, guys. Welcome to this session. In this session, we'll talk about the LinkedIn Business Manager. Linden Business Manager is another tool created by LinkedIn, primarily to help people when they want to manage multiple LinkedIn Ads accounts. Let's imagine there is an agency which basically manages LinkedIn Ads accounts for its clients. In such a scenario, they can open a business manager like this. A business manager is like a umbrella account or a dashboard account, which can contain or handle multiple LinkedIn Ads accounts under. So now all you have to do is you can just log into your business manager account and you will find all your Linden Ads accounts in one place. And you can access them, you can manage them. You can run campaigns in them in one go. You would not have to go into each and every account individually, log into them. Other than that, just one single business manager account can do that job for us. Let's have a look at the website. This is the website where people have to come and they can sign up over here for a business manager. Once you have the business manager created, then you can just link these linked in Ads accounts, pages, masked audiences to the single dashboard. And once it is done, they will show up in the dashboard itself and you can access all of them very easily. You can also give access of this particular business manager to other members of your team. So all of that will be possible. This really solves a lot of issues in terms of handling multiple accounts, organizes the whole work in a much better manner. So this is something which is very prevalent in ad agencies in big companies who have multiple Lignin Ads aots. I hope this makes sense. I hope you understand the basic concept behind business manager Lingn ads business manager, which you can use over here. Thank you so much guys for listening to this, and I will see you in the next video. 41. LinkedIn Ads Certification: Hi, guys. Welcome to this session. In this session, we want to talk about the Linn Ad certification. So we can do Linden Ads certification as well through their official website, which is certified marketer. So here you will get to do an online certification on Linn Ad specifically where this particular certification will be marked. It has a passing percentage of 75%, and this certificate will be valid for for two years. Now here there is no negative marking on this particular certification, and you can retake this in case you are unable to clear it, you can retake the exam three times. This certification can be really useful in terms of you can get the certificate at the end of it, which you can use for your business and you can put it up on your website as well. Let me just show you the website. This is the official website of Linn Ads certification guys, where we can come. Now under Ads, there are five major uh, modules or you can say segments which you can look into which is fundamentals. Introduction to Linends linen ads targeting, ad formats on LinkedIn, reporting and analytics for Linn Ads and campaign optimization techniques. This is the five modules which you can go through. Most of these are going to be for 60 minutes, and there is it's an online exam which you can give and at the end of it, you can get the passing percentage of 75% or above, then you can get the certificate. I hope this makes sense. I hope you understand where you can do your inI and certification as well from here. Thank you so much guys for listening to this and I will see you in the next video. 42. Thank You For Taking This Class!: Hi, guys. I wanted to congratulate you for coming to the end of this class. Thank you so much for taking this class. I hope this was useful. We able to learn the strategies and implement it in your business going forward. I look forward to seeing you soon in a new class, guys. Thank you, guys.