Link Building 2023: Practical Training To Build Links The Right Way

1. Introduction: Hi there. First of all, thank you for checking out this course. I'm your instructor and in this quick video, I'll introduce you to myself as well as the reason why you should take this course. If you want to learn how to build backlinks effectively and get the most bang for your bucks. My name is Jackie O, when I'm a passionate rep developer and digital marketer specialized in WordPress development and SEO. I've been running my own online marketing agency based in Thailand for a while now. And with my passion for educating people, has led me to create this course for you, especially when it comes to link building in general, where there are so many nuances out there as well as misinformation on the web. Talking about me working as an SEO here, some of the screenshots taken from some of my clients, like for instance, this one is e-commerce client where I was about to rank and many of his main keywords on the first page of Google for all of these high-volume keyword. Or even this client where I quickly be able to improve his impressions, keyword rankings, and click. We didn't just the first month of the new website launched or even local client where I was able to rank many of his main money keywords, number one on Google. So it can be assured that I know what I'm talking about. Now. Who is this course for? This course is for anyone of all levels looking for solid strategies and up-to-date knowledge on how to build backlinks effectively, safely, and most importantly, cost effective to make to ensure that they get the best bang for their buck. So whether you are an affiliate marketers, business owners, or SU, newbie who just want to learn how to build backlinks too, right way. This course is definitely for you. Now here are some of the things that you will learn from this course. You will learn what makes a backlink work and what is considered a good link. You'll also learn the practical step-by-step blueprint on how to plan and build links the right way. You will learn some of the link building strategies that apps tested extensively to be effective, Save, and easily scalable based on working on my website as well as clients. So in this course, we will not look into the old, obsolete methods of link building, such as common link building or profile link building. Where those type of link building techniques don't really work anymore. We'll also take a look into tiered link building that no one actually talks about on to supercharge your existing links. So this is one of my favorite topics. In this course. We are looking into how to build property or links to supercharge or to increase the power of your existing links. And is one of the kept hidden secrets that no SEO grooves want you to know about. In this course, we will do a deep dive into this topic. We also do some practical walkthrough of how to build links using a technique such as guest post, Lincoln surgeon, etc. And of course, there's many more to it. And of course, when I say many more, there's a whole lot more than you want to, want to explore in this course. Not only that, plus, you will also get some bits of tips and tricks in between of each lessons that you'll not find elsewhere. And these bits of tips and tricks only comes from people with real experience, just like me. A, besides the tremendous value that you get from this course, you will also get access to private Facebook group, where I will personally answer each and every one of your questions, discuss SEO related topics among other students and post your achievements there. You also get full support from me, whether it's one-on-one website SEO audit and recommendations, direct question and answers, or any other support you need personally for me to make sure that you're on the right track to getting your first backlinks, as well as to rank higher on Google. Now at the end of the course, you will have solid foundations about link building and all of its components. We also know exactly what kinds of links to go after. So we're not wasting money on buying or building links that don't work. Do you understand what to do prior to each link building campaign? You also know how to build links effectively and safely using each technique on deep dive. You also learn how to supercharge your existing link power and harness the page rank algorithm. So are you excited, dominate the rankings? If your answer is yes, and go ahead and press that enroll button now, and I'll see you in the course. 2. Introduction To Backlinks: Lesson One, Introduction to backlinks. Backlink or an inbound link, or what people call us, external link is an incoming link from a page on another website to a page on your website. Notice that I highlighted the word page here. And that's because backlink work on a page per page business. Martin, search engines like Google use LinkedIn as one of their ranking signals are factors to determine how relevant and authoritative a page link to it. The algorithm determines the value of a link on a page per page basis. Modern search engines like Google use backlinks as one of their ranking signals to understand how relevant to web pages are and what is the authority or authoritative nets off a page that is linked to it? One of the main links value is called as PageRank or what commonly referred to as link juice by people in the industry. Now a backlink can give many value. Some of the things are how relevant up to pages are, what is the trust factor of another pages? And another thing is called as PageRank. Pagerank is a thing that was invented back in 999 by Google and it is still used today. And is what many people in the industry calls link juice. A length used to be one of the most, if not the most ranking signals in the past, but ever since people started spamming and buying links, now important to have decreased over time. As the algorithm was getting better and better at detecting unnatural links, as well as the introduction of other signals and the advancement of machine learning and NLP. Now, in the past back links used to be the most important ranking factor. But people have started spamming the Internet by buying links, using backlinks to manipulate search results, et cetera, et cetera. And therefore, they're important or how reliable backlinks are half being decreased over time. With the introduction of machine learning and how Google and search engines can understand the nuances of words and languages. They're not shifting towards more of other signals than relying just on backlinks. But nevertheless, even to this day, backlinks are still very important ranking factor. One of the ways search engines used to combat manipulation is through the introduction of nofollow attribute back in 2005. Now one of the ways that search engines use to combat or to fight against the manipulation trick used by people building links is to introduce, is through the introduction of nofollow attribute in 2005. Now what I know follow here is it actually stopped a link from passing PageRank. Which means if you're getting a backlink from a page with a nofollow mentioned on it. You're not going to get the page rank value out of that. Now, it doesn't mean that a link with a nofollow is a US-led use this link, as we'll see in the foundation linked class. And I'm an upcoming class. So since then, back names can be divided into two main categories, that is to follow and nofollow links. And Google has stopped showing PageRank value of each page. Back in about ten years ago, google used to show a page rank value on each webpage on the web, which means if you happen to visit other websites, you will see a page rank toolbar on the top mentioning what is the page rank of that page. So the more page rank, the more value you are going to get. Let's say you visit one website, a one-page, then on page has a page rank of five out of ten. It will get a link from that page. You're basically getting a lot of value from that. But since people have started spamming a lot using back links, we will then has stopped showing this. There have also been numerous algorithms released in the past targeting link building scheme, such as fan of famous penguin algorithm back in 2012 and many more. Now you might have come across a heard of the term called as penguin algorithms, which was released by Google back in 2012. It was one of the biggest effort to fight link building schemes. So essentially what happened there was any website that try to build links using these schemes. The algorithm would try to figure out, and once it catches that website, the entire website would get penalized or suppressed in the rankings. Now, ever since, there have been numerous more where there was released that Google tried to actually catches these link manipulations schemes. And therefore, in order to succeed in link building, you need to be careful and follow this course strictly as I'll be letting you know what to keep in mind and how to get the most out of your link building. So make sure you follow this course strictly as I'll let you know what is the exact type of links, what you should be looking for when you build links in order to make sure that your link actually work. Now let's take a look at what is the difference between no fall and do followings. What the main difference here is, nofollow links doesn't pass page rank, whereas to follow links pass page rank. But what actually distinguishes between the two, how you can spot the difference? So here I've taken up to web pages, this one and this one. And as you can see, this is on a publishing website called as digital journal.com. And this is one of the links that link to. So if I click on this, you can see that it opens up another webpage, cause quite sky quest.com, and it's the full URL that is linked to. Now, if I go to the link and click, right-click on this and click on Inspect. You'll see this is an HTML code used to actually insert a link on a webpage, a Ashraf equal to the target web page that you want to link to. And you can see there's this rail equal to nofollow. This is an attribute, it is a nofollow attribute. This actually tells to search engines like Google that this is a nofollow links. So if you explicitly mentioned in your code that it is a no follow link, the link will be on nofollow. Whereas if you look at another web page and there's a link, again, if I click on this, it opens up another web page on a website cause EPA.gov. If I right-click again on this and click on Inspect. Now you will see that this is again the same type of code, a Ashraf, equal to the target page, rail equal to know opener. Now you can notice the difference here. The difference here is equal to know follow, whereas this one, rho equal to know opener, open door opener is another attribute which has nothing to do with nofollow. And therefore you can see it has not stayed at anywhere that it is a nofollow links. So if you just insert a normal link on your webpage without explicitly mentioning that it is a nofollow link will be counted or consider as do follow. So any normal link on a webpage is a do follow link except if you explicitly mentioned it in a code as being a nofollow. And that's all for this lesson. See you in the next lesson. 3. Introduction To Anchor Text: Lesson two, introduction to anchor text. Anchor text is the text that appears highlighted in a hypertext link and that can be clicked to open the target webpage. For example, there's a snippet of text that I took. And as you can see, these wars that are highlighted and when clicked on Open and other webpage is called as anchor text. Anchor texts are used by search engines like Google to understand the context of the target link page is also one of the most important ranking factors as well. So search engines like Google use anchor text to understand what could be the potential target. The path you want to link two is about YouTube. Link manipulation schemes. Anchor text importance has been reduced over time, just like links. And it's the number one thing that I've seen people make mistakes on. Now just like backlinks in the past, people used to manipulate anchor text by doing things. So just repeating the same angered x over and over again with the aim of trying to rank their websites higher. And therefore, the importance has been reduced over time. And when compared to backlinks, anchor text manipulations is one of the things that people likely make a mistake, so on, in fact, is the number one thing that I've seen. People make mistakes on by doing things such as using the same anchor text, again, are not rotating the anchor text enough. Therefore, when building links to your website, you need to keep in mind the anchor text use and how various anchor text types are distributed across your link profile. So when you build your links, you need to keep in mind your different of anger texts. Use the different types and how they're prop, and how they are distributed across your link profile. In this course, we'll go through a different anchor text planning strategies and to come up with your proper anchor text plan to make sure that Google will not see you as trying to manipulate the search results. Before began to how to plan proper anchor text strategies for your website, you need to first understand the five types of anchor text and their examples, how each one of them looks like. There are multiple ways or tie after people have categorized, anchor text into, from my experience, they can be classified into five types as follows. Now, if you have taken any other SEO courses before or read on any other online tutorials, you'll see that different people classified anchor text into different types. For example, 510 or even 15 times. From my experience, I've classified them into five main types as follows. For example, if you want to rank for best gaming laptop 2022, we go ahead and create content around this keyword. And now it's time for you to start building your first link. These are the five types, anchor text. Number one keyword anchor text. If you want to rank for best gaming laptop 2022, you might start building your links using anchor text as best gaming laptop 2020 to reach the exact, the exact keyword you want to rank for. Or you may also use things such as gaming laptop. So therefore, Q or anchor text is defined as any anchor, any words that belongs to at least part of the queue where you want to rank for. So gaming laptop, although it's not the, the keyword you want to rank for, but it belongs to the keyword you want to run four you can see is a part of it. You can also use things in his 2022, or laptop or gaming, right? All these are classified into keyword anchor text. The next type of anchor text that you may use, we call a semantic anchor text. So semantic anchor text is defined as any anchor tags or any word use that may or may not be part of a keyword but belongs to the same topic. So as you can see, for example, computer and monitor the best gaming laptop when it went into relevant to the word computer. And it's relevant to the word monitor, which obviously makes sense when you write about best gaming laptop in 2022, you would have to use the word things such as computer monitor, HPC, right? All these words are words that are relevant to your main keyword. The next time here is Brandon anchor text. Now Brennan anchor text, as the name suggests, essentially is nothing but using your brand name as an anchor text. For example, if your brand name here is ABC gaming.com or ABC gaming, you're essentially using it as your brand or as your anchor text. The fourth type of anchor text is your anchor text, which defines us any variations of URL of your website. So for example, best gaming laptop, but belongs to this URL, HTTPS colon slash slash abc giving.com four slash laptop. Or you can also use things like ABC gaming's dot com or any other variations of it in the form of URL. And lastly, miscellaneous anchor text. This defines as any words use as an anchor text which have nothing to do with the main keyword you want to run for. For example, click here, learn more. By now. I didn't see these words have nothing to do with the keyword best gaming laptop or the topic it belongs to or, either, or even your brand name or your URL, right? It has nothing to do with any one of these. But again, these are still essential to make sure that your anchor text looks natural. Also, these anchor tags are arranged in the descending order of their power. So Q or anchor text is the most powerful, followed by semantic keyword anchor tag, formed by branded for, by URL and miscellaneous. At the same time. They are also arranged in the order of there of how dangerous stairs as well. So keyword anchor text is the most powerful type of anchor text. Monday is also the most dangerous type of anchor text as well. So you can definitely use your anchor text, but you shouldn't use it too much. At the same time. You should also use semantic anchor text as well, but not so much branded URL and miscellaneous. You have to combine them all to make sure that your anchor text profile and looks natural, which you will learn how to plan a proper anchor tech strategies in the upcoming lessons. But that's it for now to the next lesson. 4. 3rd Party SEO Metrics: Lesson 3, third party metrics. And they're important. Since Google stopped showing page rank value for each page on a website, there have been numerous third-party metrics invented by major SEO tools provider. Now in the previous lesson, I introduced you to page rank, and I also explained that in the past, Google used to show the page rank value for each web page on a website. But ever since, all the SEO's and people start manipulating link building, Google have stopped showing page rank value in order to prevent SEOs from trying to manipulate page rank and manipulating link building center, etc. Since then, all the major SEO tools provider. So just Maus, age read all these, you might have Chrome across. Start inventing a third party metrics on their own to try to mimic PageRank value. There are many metrics out there, but the three most metrics, three most important metrics. When it comes to all these third-party metric that tried to mimic PageRank are moss, which are famous for their D or P and ash-red famous for that DR and you are and majestic, famous for their Tf and C7. Now, most d stands for domain authority, PA stands for page authority. Ashraf. Dr stands for domain rating, and you R stands for a URL, ratings, logistics, TF stands for trust flow, and C stands for citations. Floor will not take into account of logistics so much here in the course, but we will mainly look at these two in conjunction as these two are probably the two most famous metrics. And you might have, maybe come across a lot as well. Now d or an, or DR, these two metrics are used to actually to measure how strong the overall domain is based on the back limbs quality. Whereas P and you are used to measure how strong each pages on the web, on that particular website based on backlinks quality, right? So the metrics are divided into domain part, as well as the page part, the overall domain, and each URL or each page. These metrics were invented to try to mimic or good idea of how strong a domain or an a pages, as explained above, based solely on the quality of backlinks. Notice that I highlight here based on solely the quality of links, which means that these metrics do not take into consideration the other factors. So does the on-page factors or any other off-page factors, they're purely based on links. And therefore, although these tools can give you a pretty good idea of how valuable and link is. This alone cannot be used to determine the quality of a backlink and it can easily be manipulative. So as I said, these metrics are based solely on the quality of the links. And since they're only on backlinks, they do not take into consideration other factors that make a backlinks good, right? Also, there are third-party metrics, which means Google don't use these metrics in their algorithms. Therefore, you cannot alone use these metrics to decide whether or not a backlink is good, right? Because like I said, it doesn't depend. It just depends on a backlink alone. Doesn't take into consideration other factors which Google do take. We'll talk about what makes a backlink good or what links actually worked in an upcoming lessons. But for now, keep in mind that dp, dy RUR, TFC of these metrics can be used alone to actually know what is a good link, right? Because they are third-party metrics I googled do not take them into consideration. And also they do not take into account other factors as well. So let's take a look at one of the metrics that is mod d and p, which we'll use throughout this course to basically know I'm a part of our link building plan and also introduce you in the next lesson as well on how to install it. But for now, let's take a look at how most DNP it looks like, which is very similar to azure SDR you are, and what just to keep up and see us. So here I open up the website, bbc.com. As you can see, this is my mosque toolbar, my MozBar. I'll introduce you in the next lesson how to install it. But for now, as you can see, if I click on it, it toggles up these metrics, PA and D. And you're gonna see on bbc.com, the overall DVT or domain authority is 95, whereas PA or the PA, the backlinks power of this page alone only this page, P is 81. And these numbers are a 100. And the lowest is one for DAP. Where's the lowest for D RUR 0 for both the maximum or a 100, right? You can see here for Ashraf, for this type of tool bar, it is paid, so you have to at least pay for their monthly subscription to get these type of Toolbox. Whereas for Mars, the tool itself is paid, but the, the toolbar like this is free, right? So I'll introduce you in the next lesson how to install the free version of MozBar, just like this. That's all for this lesson to the next lesson. 5. Link Building Tools: Listen for what tools to use for link building. So now you have understood what are backlinks and how backlinks work, where our anchor text and different types of anchor text. Now, before we start moving on and you start building your first link, you need to first understand or know a little bit of tools that will help make your link building effort easier. So I've divided it into two parts that is generic and advance. For generic type of tools are tools that everyone should have at their disposal. You should have all of them or at least one or two of them in order to make sure that your link building effort is easier. Whereas for advanced, you don't have to have them. And they're more suitable for people suggest agencies, owners or freelancers who are building backlinks at scale. But for most business owners, you can pretty much get away with using generic tools. So the first thing or the first tool in a generic category is SEO tools, either paid or free. So these includes all the famous SEO tools that you might have come across in the market. So this AS reps, same Raj, majestic, moss, Uber suggest, et cetera, et cetera. You can pick any one of these r's. They all are good enough for building Lee or link. The next, a generic tool that you should have is your e-mail. Of course, when we have to do link building, we need to reach out to other website owners using email. Here you can use either free or business e-mail, but I recommend if possible, try to use business e-mail as they are more trustworthy and people are more eagerly to respond to business e-mail rather than fee free email. But free emails can also work well as well. And a third free generic tool that you can then you need to have is an Excel sheet. Now, Excel sheet, you can either use your Microsoft Excel spreadsheet program on Linux or Google Sheets to keep track of your Backlinks and forth. Generic tool that you should have is you don't really have to, but it's a bonus is MozBar. Now MozBar is a free Chrome extension that lets you spy on your competitors. Da, da, or domain authority is a third party metrics invented by a company called Maus, which I certainly used to be to give an idea of how strong a domain is based on the backlinks profile. We'll take a look at all these third party metrics again in an upcoming lesson. But just for now, keep this name in your mind. So as far as generic category is concerned, you do, you can have this. You don't really have to pay for any SEO tools. I'll introduce you to a free tool that you can definitely use in order to spy on your competitor links. Otherwise, you can also pay for any SEO tools. Or you might already be paying, such as ASHRAE labs or SEM rush to spy on your competitors as well. Email is an essential part of your strategy. You need to have it in or to reach out to your competitors or to the competitors, you, the people you try to build relationship with or to get backlinks from Excel sheet. It's not, it's not compulsory. But if you can maintain a record of your links, it will make sure that if anything goes wrong, you can go in back to your Excel and start deleting links, removing links. Or you can at least you have something to keep track of your links, right, in case if anything happens. So it's a good practice and any good SEOs often keep track of everything that they do. Now for this categories, not every one of you should have them, but if you can, that will make your overall link building much easier in terms of effort as well as scalability. So as far as advanced category is concerned, you need to have all of the above are mostly all of the above. Plus scraper software. So just scraped box. Scraped box is a tool which scrapes the web, the Internet based on certain instructions and you give it and it will, it can help on things. So just scraped list of websites based on certain conditions. So just broken link building, et cetera, et cetera. Don't really need them, but it's a good tool if you can have it. Second tool that you can have at your disposal is e-mail verification software such as hunger.io. So this type of sobre will help to verify whether or not e-mails and you collect it. Let's say you want to do an outreach. You've collected a bunch of e-mails. You want to verify whether or not those emails are valid or still online. You can use verification software, so just a 100.io to verify those emails. But again, most part, if you're doing this on your own or doing this for small number of your clients, you don't really need an e-mail verification software. Again, all of the advanced tool under generic, mostly paid from my experience. So again, a 100.io. You can use the free version, but it's still much better. And for the paid version is scraped box is a paid version as well or any other scrapers software are all paid. Lastly is email outreach automation software such as pitch box, Ninja, Outreach, etc. Again, these aren't all the paid tools. These are set of software that helps you automate your overall link building. So if you, if you work in an agency or if you run, if you build links for a large number of clients, you might want to look into e-mail automation software that helped you reach out to prospects, are people you want to build relationship with, are built links to add on a large scale without actually having to do it on a manual, manually by using all the generic tools. So let's take a look at all of these tools sound of the examples. And I'll introduce you to MozBar, which we'll use in this course. So if you follow along in this course, we will be using MozBar and a free SEO tools in order to build links, right? So we will not look into any of the advanced stuff as this is beyond the scope of this course, as well as it's not gonna be applicable for many of you watching this course. So in this course we will mainly focus on a free SEO tools in the generic section, emails and excel sheet and MozBar. So we'll look at everything in a generic section here, right? So let's take a look at some of these mentioned tools. So the first one is age reps is considered as one of the best SEO tools out there in the market and one of the best backlink checkers tools. So as reps is very famous for checking back links, it's able to detect and crawl a lot of back links on the web much more than any other tools that I've seen. So if you are really serious about link building, I recommend you go for Ashraf. The second tool that I like a lot when it comes to link building is Majestic. Seo. Again, this is very famous for backlink building swell. Another SEO tool which is continuous and All-in-one SEO tools is called a SEM rush. So many of you might already be using this. But again, if you're new to this, be sure to check, to check out SEMrush, SEMrush and Ashraf, they are very similar to each other as well as the pricing schemes. So make sure you decide. I like both of them if you asked me, but I'd prefer Ashraf over several rush a little bit more. So that's my opinion, but many people also do like SEMrush over Azure as well. So you may give it a try. They also offer like I think, ten days trial or something. So you can test it out as well. The next tool here is scraped box. So this is a software that I mentioned. It wants to one of the advanced section. So you can check it out if you're looking into something more advanced. And this is a hundred-dollar IO. Again, their e-mail verification tool. There are many email verification software out there on the web, but a 100.io is the most famous one. Right? And lastly, it's pitched box. So this is an automation link building software. It can be used to do influencer outreach and many other types of outreach as well. But many people use it as a lead building outreach tool so you can configure it to do outreach based on different criteria, right? So again, very good tool for SEO and can also be used as a branding tool, marketing tools in general as well. But like I said in this course, we will not look into any one of these advanced sections. So we'll be using a free SEO tools that I'll be introducing you later on in this course. But for now, let's look at MozBar. So first right now I recommend you to go ahead and install this free Chrome extension right now on your web, on your Internet. So why did you do here is go to Google Chrome and Microsoft Edge. Go to Google and type in MozBar and click on the first link, which will lead you to the Chrome Web Store. Here you can install most bars. So once you install it, you can sign up for a free account and once it's installed, it will be installed right here at the top. So it is the site of MozBar. So that's all for it. And we'll see you in the next lesson. 6. Link Building Plan Overview: Section two, backlink blueprint, less than one, general overview of the strategy. Before building links to your site, you need to have a proper plan and strategy in order to understand the competition. Determine how many links to build, what pages to build links to. Or we haven't watched anchor text to use. And the estimated cost of this is done based on your competitors and your current sites situations. So before we go ahead and start building your first link, like I mentioned before, we need to have a proper plan in order to make sure that bill links to ride way written not really over optimizing, overdoing anything. And this will also help you, gives you an estimated costs that you will be spending for each link building campaign. Here's an overview of the strategies. The first step is to pick up three to five competitors that belong to your group. Now what do I mean by group here is competitors that are the same in your space. So for instance, if you search for best gaming laptop 2022, you might find competitors who are affiliate type website just as yours, but we can also have maybe like Facebook pages ranking or stuff like that. We will not include them into our competitive research. We will only include those sites that belong to the same group or same type of science that, that you are. We will take a look this in a brief moment, but let's go through the next step. After that, check their link profile to understand the numbers and boundaries. So we'll check that links profile to understand different numbers suggest the anchor text type. What is the average DR or DA that those competitors have in their back links, etc, etc. Third step is to check your site to determine the target. So once we have the information from their website, we also check our website to determine where we want to build the links too. Fourth step is to build out the foundations. It would still homepage. So forth step. Let's say you want to run your homepage in this case. Then makes sure that first-year homepage has foundation links who talk about foundations laying in the next lesson. But just for now, remember that it is the homepage that you want to run for before going out at actually building any link, you need to first build out the foundation links. Otherwise, it was an inner pages like for instance, your blog page or your product page or anything like that, then you can skip this step. Number five, layout to plan for an epic links. So once we have all the four steps, the fifth step is to lay out a proper plan or at least come up with something of a concrete foundation before I go and start building your first big link. So let's take a very quick overview of the strategies on a, on a, on a real keyword that we will be probably using throughout the course. And we'll dive deep again in the lesson four of these sections. So let's see here. Let's say your main keyword is fast gaming laptop 2022. So the first step is, of course, we'll pick up three to five competitors that belong to your same group. So let's say these are my competitors like PC gamer, Tom's Hardware diverge. All these belong to the same group. Let's say you are affiliated website. These are your main competitors, right? But if in case you find any, you know, Facebook page or any websites that do not actually belong to your same competitors and group, or even like at Amazon, for instance, then you can ignore them and only take into the account those that belong to your group. And then after that, you can start looking into their backlink profile by using a free tool, which we'll be using in an upcoming lesson, lesson four again. So, but let me introduce you and is called as Ashraf backlinks checker, the free backlinks checker tool by ash reps. So you can do a search for this and click on the first link. Ash reps is a paid tool, like I've mentioned in the previous section, the introduction part. And but they also have a free version where you can check up to a 100 refereeing domains or a 100 backlinks competitors, right? So we'll be using this tool. So you didn't really have to pay for the full versions. This tool, this free version is enough to give you a very good idea of why you should be doing for each of your keyword. And remember this is a, this is going to be based on keyword def keyword. So this keyword will have a different link building plan. Then let's say your best monitor for gaming in 2022, it's going to have a different plan. So each keyword has different link building plan, right? So we'll do this throughout. For every keyword you want to rank for, or at least for every keyword that you want to link built links to. So we choose our competitors. We look at their backlinks for file, and then we check our own website to see which page we want to build links to the homepage. We first build the foundation legs. It was an inner page. We can go and start picking up that page and using are below a proper plan. We will take a deep dive, look into this, how to do in an upcoming lessons. But that's it for now. See the next lesson. 7. Foundation Links: Lesson two, foundation links. Foundation links are backlinks that generally safe to build your site and are aimed to establish a good foundation before your actual link building campaign. So from the previous lesson, we learned proper game plan or how to have a proper plan before you start going out and build your first actual link. But before you build any link to your website using any of these techniques, I just guess posting link insertion, skyscraper, all these stuff. You need to first build a foundation links. They provide an additional layer of trust your website and help validate your site overall trust score. Now, before, like I said, before you go and start building your actual link for your website, needs to first build this foundation links in order to establish a strong trust layers. In general, foundation links or the first type of links that you built prior to your actual link building, right after you've finished doing your on-page SEO. So right after you finished your on-page, next step is to go ahead and start building these foundational links. They will lay a strong trust layer on your website, which will actually makes your website looks more trustworthy and Google eyes, because think about it. After, let's say you finished your own pay, you start going out and it will start reaching out to other people and then got your first do follow back links which we will learn in upcoming lessons. Do you think it's natural for any website out there to quickly launch your web content and got their first backlinks just out of the blue like that. Obviously not right. Especially if you're new website, you go ahead and start building your first website. You publish your content. You need to first establish a brand, right? And these brands are established using these Foundation links. These Foundation links are mostly nofollow and come from highly trusted website. There are also very important for local websites which are called as citations and are built through the whole impression of the site. So essentially these Foundation links, and they come from high trusted website. So you can imagine big websites such as, for example. I'll give you some example later on, but for instance, CrunchBase, yellow pages, all this, etc. All these are Directory type site, profile type site. There are that belong to a very generic type website are very big, very high authority, and most of these foundations are gonna be no follow. So in the first section of this course, I introduced you to the difference between do fallen or nofollow. And as I mentioned there, that building nofollow links is actually a good thing as well. Like it's not, it's not a complete waste of time. And these nofollow links, if they're actually coming from high, highly trusted website. So these folders and links there will be considered, right? So this is the overall things and how things are connected. Do follow links. You actually go ahead and build from your actual link building campaigns. So you go out and reach out to other websites. You might have to pay for it. And those links are all do follow, right? You pay for it, you put some effort on it. Whereas these trusted links, they are mostly nofollow. So this how you can go ahead and you have this on your mind that not all in DOE follows our back. No follows are coming from, you know, less less trusted size. If they're coming from very generic places, they're probably not going to help you in anything, right? Because they don't pass any page rank in the first place, right? Whereas nofollow, which are coming from highly trusted website, although they don't pass page rank, the past these trust score. So some of the examples of foundations link our major social profiles such as Facebook, Twitter, Pinterest. All these major social profiles are all nofollow and they're considered as highly trusted website. Because think about it, Facebook, Twitter, Pinterest, these are global website. Rally. Everyone use it. Google, trust and melodic. They have very high domain authority. And they have all the good stuff, right? They have pretty much like they're very trusted reps I in general. And that's why I know they're constantly as one of the best foundation links. All this other stuff or high quality business directories like guilt, Yellow Pages, trust Pilot profile, or even Google, My Business or GMB, right? So if you're running a local website, building these business directory links or what we call a citations in general, are very important. In fact, if you're running general tie website, just affiliate websites or e-commerce website. You might not need many of these Foundation links because most of these Foundation links are going to come from these business directories that are mostly local types such as Yelp, yellow pages, Google My Business, right? But nevertheless, even if you're running an online business, like complete online without any proper address or without any proper phone number. Is still highly encourage that you go ahead and build all these business directories where I like, have your profile listed on Yelp, have your profile, is it on yellow pages? Or even if you're running an affiliate website, make sure you order some GMB, right? Google My Business. You can set up some virtual address. You can use your friend's address. You can use even your own house to get the postcard verifications. So make sure you build out, make sure you make your website look legitimate, as legitimate as possible by listing your website are all these directories which will help your overall trust score, right? Because when you're when you have a valid phone number, when you have some addresses, Google can see you as a more trusted entity. It knows that you're a real business, right? And Google likes to rank real business. And is one of the main mistakes that many SEO newbies do is they go and start building links. Actually having a good foundation links to begin with. And that's when they don't see results, right? Because first, you need to build these foundations links. So here's a game plan. You have to go out and build out all the major founded in links first. Before moving on, let's see an example of how to approach this. So before you start with your actual link building campaign, whether you are an online business or proper business, local business, you need to first build all these phonons and links before you start and build your actual links from other strategies such as guest, post Lincoln surgeon, all this. So let's take a look at a little bit of approach and how you can go about and build these Phanish and links. So from our previous example of using this keyword, in fact, we're going to use this QR throughout the course. And we might also use other this local keyword as well, which I'll introduce in a moment. So you can follow along and everything is connected, right? So from the keyword, best gaming laptop, 2022. So we do a surfer this Q where you'll find a bunch of brands that are ranking for it is. So how do you go about and building these Foundation links like what? Links like where actually you shouldn't be getting these flakes. So the easiest thing you can do here is you do a search for a keyword and notice these brands, right? Notice their name. So like the word C-net, Tom's Guide, right? So for instance, I take this brand laptop, Mac, right? So what I do, I remembered this particular site, brand name. I go to Google, make a separate search for their brand name, laptop, Mac. As you can see, these are all the profiles, rather they have that this brand has listed their brand and their brand on. So as you can see, lapped when you serve for this brand name, Twitter comes up. So you need to make sure that you list your website on Twitter, Facebook, and LinkedIn, right? Having your LinkedIn profile. So LinkedIn, Twitter, Facebook. These are top social profiles, like I said, you need to have them YouTube, right? Very important. So move on to the second page. Again, you will find more examples. You'll find where your competitors are listed on. So you can do this for any type of keywords, right? If you're just starting out with your new website, you can go ahead and make a search for your company or brand name and you'll see where they have got there all foundations links from. Now, this might not be a lot for online businesses, just affiliate type business or e-commerce type business. Like France, for instance, this brand only has a few. So make sure you do a multiple searches for multiple brands to get as many as you can. You can also go ahead and built more than your competitors don't have as well. So just freeze it for instance, trust Pilot that I just gave an example of trust. But it is also a general review aggregator site that you can easily sign up on is a free platform that again, you will have your business listed there. And you can also link back to your website and build a trust factor. Right. Now they're famous. One is CrunchBase. There are major trusted profile that you can sign up is a free platform. Again, many big corporations have their CrunchBase profile listed. Great. So let's take another look at an example here. So let's say you're a local business now, for local is going to be more prominent because citations or slash foundational links are more prominent or more used in local searches. For example, you want to rank for a roofing Salt Lake City. Again, you search for a keyword. Notice your competitors. Let's say for instance, I take this guy, cool roof, I remember the brand name. I make a separate search. Once I started. You can see what pops up here first as Google, My Business, of course, is a local business. Then you have Facebook, LinkedIn. Now you'll see other stuff. Yelp coming up next door, reveal bolt, right zoom in for you see all these are a major profile type websites that you can, that you must. And you should actually list your business along this on as well. If you tried to run for a roofing Salt Lake City and other thing, Cute point you can keep in my head. When you search for your brand name, notice any directories, any profiles, tie website that our rankings. And you can also take that into consideration. So there's service, dark case L and G.com, triple B.org, expertise.com. All these are major type the foundation links that you should have your business listed on because they're so trusted for this keyword that they're actually ranking for it, right? You can also look at your competitors to get the idea. Spot. Do a search for 123 or even four competitors and got, Get Your Business listing. As many as you can write. This again applies to both generic type websites as affiliate or e-commerce and very important for local SEO. So that's all for this lesson. I'll see you in the next lesson. 8. What Makes A Good Link: Lesson three, what makes a good link? Major search engines like Google have been known for many years to ignore links that are not relevant or helpful to the content. This includes things such as low-quality links and obvious paid links that are built with the purpose of rankings. Remember in our introduction section, I mentioned that search engines like Google have trying to come up with new algorithms to try to detect these type of links that are built with the purpose of trying to get in rankings and all these link building schemes, right? So nowadays, what they're doing here is they're mostly going to ignore links that they find not to be helpful or links that are built with the purpose of trying to increase the rankings. Whereas in the past what they used to do is they use to penalize site. Nowadays we don't do that anymore, or very often. Like very rarely they're doing that now. So for example, let's say you spend a $1000 for just one link and one month has passed and you still don't see any result from that links yet. There's a highly possible that that link has already been ignored, right? We have to first understand what actually makes a good link. What links actually works. So we can save a lot of money before you start building your link. In fact, Google even stated that roughly about 90% of the total backlink on the web is ignored. So they blend really came by and stated that about 90 to 93% of the total backlink profile on the Internet is ignored. Well, as quite a large number, isn't it? Therefore, in order to be successful in building a right battling that works, here are some of the characteristics that you should be looking for based on my own test. So based on my extensive tests on building tons of links and you'll seeing what works and what doesn't. Here are some of the main characteristics you should be looking for before you go and start getting links from those website. Links should be contextually relevant, at least on a page level, but better if the entire domain is relevant. So let's say, I know you've found this website and you know, you really want a backlink from that website, you to first make sure that you're getting a link from a context within the context of the page, right? So let's say you do stuff like guest posting or linkage search and all these methods, which we will talk about in an upcoming lesson. And you reach out to those websites. You hadn't need to make sure that the links you are getting from is actually coming reading the content, right? And that page, the page where you will be adding the link from, should be relevant to the target keyword, right? So let's say your keywords best. Gaming laptop, 2022. You should be getting links from pages with good content, something like how to buy gaming laptop in 2022 or something like that. You shouldn't belong to the same topic. But even better if that entire website is belong to the same topic or similar topics. And just if that website belongs to a laptop niche or belongs to computer website, That's even better, right? So make sure that relevant. They are relevant, at least on a page rebel level. But if the entire domain is relevant, it that's even better. Next thing is to links that are coming from sites that have healthy organic traffic. So next thing to look at is the organic traffic that that website had. So let's say you found this very good website. It is very relevant, but when they check their, you know, the organic traffic on that website is very low, right? Like you should at least Target website. I have a thousand users per month, right, at the minimum. So if the left side doesn't have healthy organic traffic, it means that Google doesn't trust website. That website, right? And what do I mean by healthy here is they have a consistent growth of their organic traffic. Not just like, you know, peaks in one month and then drop in another month, something like that, they should have a consistent growth, right? Third, links should be coming from sites that have high-quality links pointing to them. So after you determined that the site is irrelevant, the side have healthy organic traffic. Next, you have to check if the site actually has a bunch of high-quality links pointing to them, right? Not just, you know, spammy type links in their overall Lynch profile, right? And fourth step is to have to check their deer or DR. Over at these 30. So before you actually check there, D or DR, make sure you check their link profile for us just to make sure that they're not doing anything Sherry to try to manipulate their dear DR. right. Because what happens nowadays here is many website owners will try to manipulate these. D and D are metrics by inflating them using low-quality links. Because they want to sell, gets pulled, or they want to sell backlinks to their website. That's why they inflate these numbers. But the thing here is by doing that they're using a very low-quality type of links and hence that those sides are continuous, low quality, more important than d and d r is the quality of the links that point to those sites where you want to get links from. Don't worry about this. L will take a look at this in the next lesson in how we're, in where we'll go deep dive into the overall backlinks building plan, right? So now you know the overall building link building plants or link building strategies. You know what our foundation links. You know what makes a good link. In the next lesson, we'll learn or we'll do a deep dive into this in a practical steps, right? So that's all for this lesson soon in the next lesson. 9. Link Building Plan Deep Dive: Link building plan, a deeper dive into the actual planning of building backlinks. So now you understood the overview of how to go about and building your first link or a foundation links. What makes a good link. In this lesson, we'll look at that, those overview strategies that I introduced in lesson one of the sections, and we'll look at it in more detail. So here, for the same keyword, best gaming laptop 2022, let's say you create this in your notepad, right? So here I have my Notepad open up. The keyword that you would try to target here is best gaming laptop 2022. The target page or the page you want to link to is this one, ABC gaming.com four slash laptop. And why we choose this page? That's because this page was optimized for this keyword. So right before you started built link building campaign, you need to have a proper On page, on your website, on your page, your target page. Okay, and here are some of the things that I'm looking for on my planning. Remember that we're just planning at the moment. We're just going to look at your competitors and see, you know, what I require off this particular campaign, right, right before we started with the actual technique, which will be the next session of this course, in which we will go into different techniques such as guest posting, link insertion skyscraper technique or even Hierald link building technique, right? We'll, we'll dive deeper into each of those techniques one by one and going through different type of stuff. But for now, we're just gonna do a proper planning to understand what are the dominant link type or dominant anchor text type. What is the average DR. of links that you know your competitors are having an other features, then you could come, you could find when you're doing this research, right? And like I mentioned many times, that by doing this research, it will make sure that you save cost when you go ahead and build lakes, right? Because we're not just going to build links blindly without actually having a plan, right? Let's say for this keyword you only need like, let's say, two links to actually beat your competitors. But you're just overspending it. Let's say you spend for ten links, 20 links, right? Or that said, this keyword requires you like 20 links to compete. But you go ahead and just build, let's say two or three, right? So now you're underspending it. This particular lesson will teach you how to actually have a proper plan before you start building your links, right? So again, if you remember from an overview step, you do a search for a keyword and then you pick up three to five competitors. So let's say I pick up this website. Let's say I pick up these two. These two are my competitors that belong to the same group of my website. Like I said, let's say I'm an affiliate type website, right? Again, do a search for this, open up the page. And I want you to do here is you go ahead and copy up there the URL. So go and copy and paste. Go to the free edge ref backing checker that I introduced in the first lesson of this section. Go ahead and paste it on in the tool. And then paste it onto the tool and then click on check back links. And make sure that this is also select as exact URL as we're looking at the URL here. We're not looking at the domain, right? Or the entire website. We're just going to look, I'm on particular page per page level because remember back link works on a page per page level, right? So again, select all these capture and then wait for this to load. Okay? So as you can see, this right off the bat, you know, the numbers here might scare you, but don't worry, we'll take a look at them individually. So first, you'll notice that there's this backlinks and referring domains. That address is showing me here. Now, the difference between backlinks and refereeing domain here is referenced domains is defined as the number of websites that actually links to you, whereas backlinks defined as the links coming from every website that links to you. So let's say you go ahead and build links from free websites. So you'll reference domains is three. Whereas in those three website, let's say one of the websites links to you twice. So your backlink is four, right? Because Three links from each domain and one linked from the same domain. So total is four, so three reference domains for backlinks. Now, the thing here is we'll look at reference domain here. And in this case, and the reason is Google, google ignores or devalued the links coming from the same website twice. So let's say those three website links to three times, you already get all the full power and one of the website links to you for a second time. Now, that second link coming from the same website will get the value or will not be counted as much, right? So when we do our analysis, we'll look at the refereeing domains in this case. Okay, So this one thing to keep in mind, small note, many of the tools will probably not showing refereeing domains. They'll show him back links. But just so you know that these are the difference between the two. Okay, so first, these in this left column, you'll see these are the links that is pointing to one of our competitors, this URL. And the first link here is this digital technical.com, right? And what I want you to do here is I want you to look at the DR, right? And look at what is the type like the anchor text, right? So first look at the type of links that they're getting, and then look at the anchor text that they got, right? So if you open up this website, so this is one of the website that links to this your competitors. So go ahead and open this up. You'll see that it is coming from, you know, best gaming laptop from the content which has a topic title, 11 best gaming laptops under 6 thousand rupees in India, right? So you're gonna see right off the bat, this link is very relevant. Why? Because remember, we discussed, we talked about what makes a good link. And this is a link coming from a very relevant content, and it is coming from the anchor text, best gaming laptop, right? So somewhere here in the content within this body of content, it is linking to our competitor here, right? So this is a very good link. This is a contextually relevant link, right? And this website is probably going to be mostly about electronics, PC, computer or this. So this entire domain itself is probably also very relevant, right? So this is the type of links that out that you should be noting on, right? Like looking at what is the dominant type of links? Dominant links type, right? Are they getting contextually links or are most of their links spammy type comments, type link, all those Junk Type links. So make a note of this, make a note, go through this using your eyes and just sifting through this and try to recognize what is the dominant links type, right? Make a note there. So as you can see, it is a contextually relevant link. This again, contextually relevant. This, if you're not sure, you can always open these webpage's up. Again, I think this is coming from a homepage of this particular website. Right? So you can open this up. Just notice using your eyes and just go through this. We don't really have to fix any rules. Just make sure you browse it carefully and see what is the dominant link type. So in this case, let's say, you know. So for this competitor, one is going to be contextually contextually relevant links, right? So we'll do this with our com, competitor to as well and our competence three. I recommend you do at least three competitors. And maximum you can go for like five competitors and see what is a dominant links time and then see, you know, what actually Commons here like. Maybe the first one is contextually relevant. A second way of context, really irrelevant. Third one could be, you know, mostly like common type links, right? Remember that contextually relevant links give more value and you know, it's the type of links that actually work, right? So if you find any competitors with a lot of non contextually ranked link, it shows you that this keyword is, it is not that difficult to go for a ride. You can beat these competitors that are not using the link that work are not using a very good link in there, link profile. Okay? So when you analyze sites like this, you might find all these foreign type links. These is fine. I like it could be coming from very good forum like people recommending this product in other countries. That's completely fine. Don't consider all these foreign languages to be spammy, right? Because we never know like they could be helping, right? But just have a glaze. Quick look on all these. Make, make note of the type of links. Next, I also wanted to make, you have to also keep in mind the anchor text, right? Look at what is the dominant type of anchor text. Is it keyword anchor text? As you can see, this is a keyword anchor text, right? Because a keyword you want to rank for is best gaming laptop 2022. And this is the anchor text that was used in this first link. Best gaming laptop is a part of best gaming laptop 2022. So this belongs to a target anchor text, right? Pick, pick this as a generic miscellaneous type anchor text, gaming, again keyword anchor text. This again a keyword anchor text. You're out anchor text, you are anchored texts. Keyword anchor text. This again keyword anchor text. So a lot of queue or anchor text is being used here, right? You can see gaming laptops. Pc gamer does more or less, it's like a semantic keyword, right? All this. So just take a quick look, like take a quick glance, see what is the dominant type of anchor text. So maybe in that first competitor, I might know them to be keyword and semantic anchor, right? So make a note of this. And then next you can also look at the average DR. of the links. You can see, you know, what is the DR that the links are coming from. So you can see I have a note like 2086, right? Very powerful. Eight zeros 0098, right. So some of these, when you look at the DR, I want you to try to ignore spammy type links. I look at only the contextually type links. Why? Well, that's because as we discussed in the previous lesson, that contextually type links are the ones that go actually count or the one that actually gives value. Whereas these spammy type links, right? Although they're coming from high DA, DR. all these, they're not gonna, they're gonna be counted right by Google is they're probably gonna be ignored, right? So if you find any spammy type links, you can ignore them in terms of DR calculations, you can just look at only the real legit looking type of website, right? So look at it. Just have a quick glance and then you can write it based on your observations. Again, you don't really have to find the exact average. Just use your eyes to kinda understand, right? Other features that you might be able to notice. This, again, may or may not have been any features that you could find from the competitors linked, such as maybe they're getting a lot of block sport links for instance, right? Or they're getting, let's say, you know, they're getting a lot of links coming from the same domain over and over again, right? So you can notice that down as well. Any other additional features that you could fly, right? That you will help your analysis better. It's worth noting down, right? Just to have a good idea. So we do this, Let's say this is four, this is done for the first website. Again, we'll repeat the same step by going to our second website or second competitor, again, controlling Control C. And then check on backlinks. Look, complete the capture required. Click on Verify, look at the second link, right, the second competitors. And then see, you know, all these numbers. You don't really have to you don't really have to stick to them. Like let's say your competitors are having 400 links, the other one and having 800 links and then something like that because these numbers can, can be manipulated or it can be a mistake. I like. Ashram is one of the best, probably the best backlink checker, but it might not be able to detect all links, right? We also have to remember that many of these links could also be ignored, right, by Google. So the numbers isn't as relevant as any other metrics. So just have a quick look back. Don't really have to, you know, take a like, don't pay attention, much attention to it. So again, this one, the first type of links are o g..com, right? Aces website is obviously it's a global laptop brand linking to this, so it's a pretty good link. But you can see this is an image link, right? So this you could add to your other features. Other features like maybe this converter has a lot of image link. And one more thing. Content link or in a text link is much more powerful than image link. Imagining is probably like the, gives you the lowest power in terms of anything. But anyway, it seems as coming from a very good website as suits very high DR. can see 89 out of 100 is still calls. It goes a very good link. But when you go ahead and build your links, will be building all texts links, right? Will not be looking into image link. These can come naturally or overtime when your website get backlinks naturally when you don't have to build more links to the page. Or overtime though, people just links you naturally do sometime use image links. Again, this one, you know, Tom's Guide. It is a DR A6. So this looks to me like contextual link. In fact, this Tom's Guide is also ranking somewhere here as well. Yeah. So this probably somewhere here, I guess. Maybe on the second page or something. But yeah. So you can take a look, you can see this is a, again, a contextually very high-quality links, high DR. highly contextualized link coming from a very relevant domain. Domain is about PC and tech and all this, right. Make a note of all these high-quality links. See what is the dominant type of links. Again, for the competitors, I still see these foreign types of links coming up a lot for these competitors. Like for instance, this one dot XYZ, this maybe looking like a spammy niche, spamming type links. But again, like I said, these foreign language type link can be helpful if they're coming from legitimate websites. Just don't assume that they're bad. But this one right? Like gets coupons world. If you open this these coupon type of website, you will find them in most of many link profile, right? These are called as aggregator website. So aggregator website like these. They go a script and the website, the Internet. Then I scrape all the deals, all the content, and then make them as a coupon like this and as a link, right? These type of links are very spammy and Google is probably ignoring them for the most part. So you'll find these type of links in a lot of these type of links in your competitors. Again, it's showing that the competitors and doesn't have good amount of links. So you can easily beat them with this. Having a bunch of good links, right? Because many of these things are probably gonna be ignored and you just need a handful, right? Again, go through this. I can see like for this competitor, it is. It can be Contextual. Lee relevant links plus lot of forum links, right? Forum links is something you will not get into in this course. Because to be honest, you know, nowadays forms have gray, like they don't allow any links anymore in most of the farms, but some of the forums, if they have a real legitimate users, users recommend particular article or something like that. They allow you to post links, right? So only farms from only legitimate forms coming from legitimate users will help nowadays. So these type of links usually comes naturally over time, right? Whereas this one, again, they can come naturally over time, but is something which we have to keep on pushing and building on, right? So, and also, you know, lots of spammy as well. So if a competitor has a lot of spammy links, it shows you that there's a huge improvement that you can do, right? Take a final look at this. Take a note on the anchor text. Remember anchor Texas, the number one mistakes that I see people make. So make sure that you look at your competitors and see, like for some keywords, you will see that people are only using branded anchor text or your anchor text as their dominant anchor text. Whereas for some competitive keywords, you will see a lot of users of high keyword anchor text like for instance, this one q or anchor text. This is a branded anchor tags, branded anchor text, keyword anchor text. When you look at anchor text, look at it from a high-quality type links perspective like again, your anchor text, right? All this. So a good mixture of keyword, brand and URL, right? So I'll type in combat or two, keyword plus brand plus URL, right? So this second website, anchor text, type or distribution looks healthy to me because they have a good mixture of keyword, good mixture of branded, good mixture of URL all days. Alright, so make a note, make a quick note. You don't really have to go into full detail just so you have an idea, right? So how does this actually help you with the overall, overall cost estimations? Well, if you're, the majority of your competitors are having contextually type links, is going to cost you quite a lot, right? So average contextual links, contextually, relevant link from a good website. Having healthy or getting traffic and having good overall links profile is going to cause you an average of about 80 to $100 per link for our contextual links, right? So if the majority of your competitors are having these type of links, the type of links that you should be going after, then this is the amount of money that you'd be spending. So you can time this, you can start planning how many leaves you want to build each month. Always start from slow, right? Like maybe you start live links per month and then 101520 increases as time passes, right? But is the average of one contextually relevant late you again to the average cost of each type of links. Again, let's, I guess Paul is going to cause a little bit higher than Lincoln insertion or something like that in upcoming lessons. But just for now, now you should have a pretty good idea of why you should be doing when it comes to this keyword. And therefore, to conclude this lesson, if you really want to be competitors for this keyword. For building links to things to this page, you're going to mostly need contextual new type links. And a lot of them, I'm saying here like a lot. Because many of your competitors, or having them in a large quantity, we can see there's a dominant type of links that they're having in their, mostly, most of their links profile. So it's gonna be quite a competitive niche. It's going to require a lot of money because the competitors are using them a lot. And we don't really find spammy links a lot here when compared to the overall links profile, right? So I hope you get a very clear idea here. How I go about estimating this and actually looking at site and all this. Don't worry. If you don't get it in the first time. It requires practices, it requires a little bit of experience. But over time you should be able to have good information and having a prop, a better and better plan as you move forward with overall link building campaigns. And that's all for this lesson. Soon the next lesson. 10. Quick Notes On Anchor & Link Velocity: Quick notes on anchor text and link velocity. That's just saw in the previous lesson for the keyword best gaming laptop 2022, the dominant anchor text type is keyword anchor text. But does this mean when you build your links to just be focusing on this type of anchor text. For the previous lesson. Based on our planning, based on our analysis, it came to our conclusion that for this keyword, the dominant type of anchor tags or the type of anchor text. I mean, it should be focusing on the most when we build our links, as, you know, at keyword anchor text. But does this really mean that you should really just focusing on this type of anchor tags. Like to what percentage? 50%, 60, or even 70%? Well, to some extent, yes, you need to be focusing on this type of anchor text. But you should also keep in mind those competitors authority as well as because they are big sides with lots of authority and they can get away with many things to be saved when starting out, it's better to use Brandon and Ms latest hype anchor text. It's frequently in semantic anchor tags from time-to-time to be saving the beginning. Well, in SEO, nothing is, as, you know, crystal-clear like black and white, there will always be some shades of gray in between, right? So when it comes to SEO, just keep in mind that Google gives a lot of priority, gives a lot of importance to website with higher authority. So there's those big, big publisher's website or let's say very high authority trusted websites, right? So when you actually going against with those type of websites, like in this case, best gaming laptop 2022, we clearly see that those website and we'd hide DR. Heidi. And you're there very well branded website rally. Everybody knows about PC Mag, everybody knows about all those big website. What happens here is those type of authority websites. They can usually get away with many of the stuff that we might normally consider as being spammy or low quality. So those type of website, if they're using like let's say, even 100% of keyword anchor text. They wouldn't really get penalized because they have, they have so much authority that Google really trust them. So as a normal affiliate, Tyrone, normal small website, just like you or any other people, normal people out there. To be safe, it's better to use Brandon and miscellaneous anchor text first, right, when you're starting out. Then you can also sprinkle in some semantic anchor text from time to time as well in the beginning, right? So let's say you're going after this keyword, best gaming laptop 2022. When you start out your campaign, your link building campaign, it's better to start with something like branded miscellaneous semantic keyword. Because as from what we have learned in our previous lesson, these are anchored texts are very safe to use, right, compared to keyword anchor text, which are obviously very strong but very dangerous as well if you use it in a larger quantity. When, let's say you start ranking higher and you start getting some traction, you might start sprinkling these keyword and protects and then the remaining portion of it just focus on cure anchor text, right? This would be the idea. There will always be some exceptions and SEO, right? Like in this case, for example. So you need to keep in mind, know the safety of your website. Or let's say if your website has grown to be a bigger authority side, overtime, know when you start doing SEO, your website will gain a lot of authority. Then maybe in the beginning you can just start straightaway, use keyword anchor text. So this also one thing to keep in mind. It all depends on your website, overall authority on your website, overall trust, right? So if your website has a lot of authority, a lot of trust, a lot of good content. Over time. Google will give you a little bit, a lot of leeway is, and you can start doing some things that you might consider to be spammy or over optimization of all those kind of stuff, right? Also, the same goes with how quickly you, you have to build links are unlinked velocity. Link velocity is basically how quickly or how fast you built your backlinks, right? So the idea is to start slow depends on your budget and increase the numbers as time progresses. Like for example, maybe lay out a six month plan of say, 50 links and work your way up. The idea is to be consistent, right? So again, this way comes to link velocity or how quickly you should build your links. Again, always start slow, start small, and then work your way up, right? So for example, five links the first month, several links, the second one, et cetera, et cetera, layout proper, let's say six to 12 months plan and plan out how many links should plan to build based on your competitive analysis. From what we saw in the previous, previous lesson. Roughly, each competitor has about 400 links, right? So you don't really have to build that many links, of course. But let's say you're targeting like about 200 links to begin with. Then you lay out each month how many of you are planning to build. I start small and then move your way up. Again. Backlinks is very important. One of the most important ranking factors, but it's not everything right, like you're seeing that your competitors are ranking with like 400 links. Does it mean that you have lots of built around the same number of links? Of course not. You can still beat them with better content and other factors, right? So just at least we'll try to get to the half number of the average that the competitors are having, right? That's all for this sections. And you know, a little bit of edge case like for instance, this one, just so you keep in mind are what you have to really focus on. So in the next lesson, the next section we will start on the east link building technique and we'll dive deep into each link building technique and what you have to keep in mind. That's all for it. So in the next lesson. 11. Guest Posting: Three link building techniques, less than one, guest posting. Guest posting is a technique of posting your content on other people's websites with the aim of getting a link back to your website. So starting off with our first technique that I'm going to teach in this course. But it is called as guest posting, which essentially means you're writing a content for other people with the aim of getting a link back to your website. It's currently one of the most famous techniques up link building and are used widely by SEO and business owners. Most of the guest posts, including other techniques and I'm going to explain to you in this course, are not paid due to an increase in demands of building high-quality links overall. So every technique I'm going to introduce you in this course, except maybe for the last one. Most of them are gonna be paid, right? So most of the link building activities that we're gonna do in this course are going to involve reaching out to other people and maybe building up a relationship or, you know, providing the content and with the aim of mainly to get link back to your website. But many people also do it in to develop a more deeper relationship with other website owner. So if you're aiming food for long term, then definitely you can't do it for free but read the website and you have to build relationship with, or let's say you have a really, really good content room, good, valuable content and you can provide to other people, then those people might consider to link back to you for free. Otherwise, the majority of the time people will ask you for money or maybe something other than an exchange, but mostly it's going to be money. Let's say maybe you give them a one guest posts than in my Oxford $50 in exchange for a link back to your website, something like that. Hence, there are two ways you can go about this. So either manually, I'll read to site owners, asked me for a guest post and pay for it mostly as I mentioned, or outsource this, right? So there are two ways you can do any type of link building, gets posting or any other technique. There are essentially two ways. First is to outreach to website owners, reach out to other people and do it manually by herself. Or you can outsource this to other link building agencies for freelancers. So I like people who are basically providing link building survey. Now, here's a breakdown of the average cost of guest posting based on my experience. If you're doing it on you're by yourself, is going to cost you roughly about $70 to $100 per link, right? So essentially, and this excludes the content rest. So let's say you run a content by yourself and then roughly you have to pay around $7,200 just for the link, right? Whereas if you hire company, you should expect to pay around $150 to $200 per link. And why is it expensive? Well, that's because most of the agencies are most of the leaf service provider. They will also write a content for you, right? Obviously there's also other costs involved, like staff involved and all those kind of stuff. So when you hire outside people, mostly they will write content for you as well. So the clause includes here both the content and the link cost. Whereas if you do it on your own, you are expected to pay a roughly about $70 to $100, or could be a little cheaper than that, right? If your content is really good, people can really give you a good discount when come to guest posting as well, right? And it can also be more expensive for more competitive niches like casinos, CBD extract Sarah, all these high competitive type niche which has a lot of money into it, like casinos, CBD, all these. You can expect to pay at least 150 to $200 per link. So it can get really expensive as well when building links also be very cheap as well, it depends on, you know, on the quality that you're, you're providing to the site owners on the value actually providing, right? So here's a game plan for doing it yourself. Of course, in this, in this course, I'm going to teach you how to do it yourself. If you plan to outsource any one of these techniques, you know, to other link service provider. That's completely, you know, a hands-off service for you. Otherwise, if you're planning to do on your own, Here's a game plan. The first technique that is guest posting. First, we're going to find guest post opportunities. So first we have to find a target where we want our link to be from, like checking competitors and search for normal keywords. I'll show you in a minute on how to do how to go about this. But there are essentially two main ways that is to either check your competitors, are to search for any other keywords that are relevant to your main keywords to find our target opportunities. Next, we will do all our due diligence as given the previous lesson. So. Once we've found, set a website that we deem to be a good fit for our link. Next, we'll do our due diligence by going through this checklist or things that we consider to be a good link via like whether or not this irrelevant website where an Arduino, this website has held the organic traffic, all those conditions that I talked to you in a previous lesson. Next step, we'll find a contact on the site owners and send an e-mail outreach. So once we found our website, once we do do our due diligence will start reaching out using email. In this case, you don't really have to think much of walk through right there. You can just simply blindly write like, hi there, I'm interested in publishing a guest post on your website. Please let me know all the details and stuff. As you know, most of the site owners nowadays are already aware of this, right? Like in the industry right now. Probably most of the good websites out there have already been outreach by SEOs or agencies or whatever that they're aware of this. So you don't really have to think much. When you send the e-mail, just mentioned it blindly that you're looking for a guest post and reply back to you with the instructions and the cause and everything like that. In the email, when you email them oxygen, if there are any content guidelines where you have to follow, we can even suggest that the topics you're interested in writing on. So when you writing the email for the site owners, an option, then you can ask them for guidelines on what you have to follow. You can also suggest them some topics that you would be writing for them. In some websites, they will already have these content guidelines given on their site. So we don't have oxygen again, but for some website, you have to ask them otherwise. In most cases, you'll just make sure your content isn't good enough, is nothing to promotions is written in high-quality. Most of the website owners will just accept it, right? Because mostly they're just looking for for good content on their website, but at the same time, they also want to charge for it, right? Most of the cases. On the fifth step is to confirm the topic and start writing the content along with your link. So why don't you email asking the site owners like whether or not this particular topics fit once they confirm with you to go along with any other topics that you gave them an option. I can start writing the content and also in the content, add your link, right? Six, send them to content, wait for a confirmation and finally make the payment. So once you're finished writing the content, you send into the content, let them publish it. And then they'll also email back to you saying your guest post or the live here in our website, check it out. And then you'll also probably send you some payment link that you can complete the payment. Right? He has a small tips. Based on my experience. Again, a thing to keep in mind is I suggest that you give to post at least 24 to 48 hours a chance to get index for us before making the payment. So once your post is published on your target website, the website you want to get a backlink from, make sure you wait at least 2448 hours to let that pose index, right? Because nowadays, indexing links are indexing pages on Google is very difficult. And only high-quality stuff nowadays are gonna get indexed, right? If your links don't get indexed, they're not going to be counted. So make sure that you wait at least 24 to 48 hours, give you your guest posts a chance to get indexed. And once you confirm that your guest posts can be indexed properly on Google, then you can make your payment if necessary, right? Because I've had some cases in the past where I reached out to the guests, to the site owners, I publish the content. I made a payment, but then even a month has passed and still, the guest posts still didn't get index, right? And it turned out to be complete waste of money of course, right? So make sure you give it some time index. We also look at in the bonus section of this course how to quickly index your link faster. But sometimes, no matter what you do, the links one just get index, right? And you could potentially end up losing money. Okay, So let's take a quick look at these steps in a practical way so we can get a good idea, right? So let's go to google.com here. So first, I'm going to show you how to find the target websites where you want to get unlinked from, right? So remember our keyword here is best gaming laptop 2022. Let's say we wanted to build link for that keyword. So why do we do here is we can either research on our competitors. So we can type in our queue, LSA best gaming, lap, top, 2022. It's gonna be 2022 here. And then you can take out any of our competitors, right? Go to the page there, content. Let's say this guy, right? Let's say I pick this guy first. And then we can use the same free edge reps. Tool that I introduced to you. So go to Google, type in Azure as free backlink checker here. And you can reverse engineer, check their backlinks, right? And then see where our competitors are getting linked from. Obviously these web site, rather, we'll have a look previously in our previous lesson. So what you can do is you can open these websites, right? Yes, open up and then find their contacts, reach out to them and oxygen they accept guest polar and water and all the conditions, right, all those stuff. So this is the first method, of course. The second method here is to do a search for any cure that is relevant to your target keyword. Right? Now, you might have come across this from any other SEO gurus or any other tutorials out there to do something like laptop. And then guest posts, right? Or right for us. Oh, this now, if you're new to link building, this probably is the first time you're seeing this, but I'm pretty sure most of you watching this have already read or come across in your link building to some extent. And most of the SEO gurus will let you to actually let you to find guest posts opportunity. What you have to do here is do a search for your niche. And then followed by these words, right for us, guess pose, advertise all this. And then what you get here is a bunch of websites that actually openly stated that they accept guest posting their site, right? So you can open these up. And then they have a dedicated page on their website that they say that they accept guest post and they give their guidelines and everything and then they give their contact details, right? And it can reach you can reach out to them. So these type of website, the out of the box, already accept guest posts. Right? Now. I'm not going to teach you, I'm not gonna go into this one. Because the thing here is this technique has been used a lot in the industry that it has become so spammy that Google has already caught up to this, like based on my own testing, if you're getting backlinks from sites that have this type of pages up on their site. Your links are gonna be devalued or not counted or basically ignored in most cases, right? You can still use this technique if you really struggled to get a link. But I'm not really recommended anymore. If you're doing it, do it for the majority of your link building, right? So maybe, let's say out of ten links you might use this like for one or two links. That should be fine. But if Google sees that most of your links are coming from science that openly stated that they accept guest post. Your links are not going to be counted, right? This is base for my own testing. Based on your thousands of links built. Definitely keep this in mind, right? Why is it a problem? Because, you know, Google obviously, like I said, doesn't like people to manipulate link building, right? And this is one of them biggest link building scheme that's going on at the moment, right? And Google obviously it has caught up to this already. So that's why I'm normally recommend is this anymore and you should be doing as well. So instead what you should be doing, like I said, first step is to either check your competent or the back links or you can do a search for any keyword that's relevant to your main keyword. So let's say you want to rank for best gaming laptop, play 22. What could be other keyword that you could think of that is still relevant, right? That will give you a set of results that you can actually reach out to. So for instance, I can do a search for how to take care of gaming laptop. Right? So when do I search for something like this? This will give me other sets of results. Right? People who are accurate ranking for this keyword. But this still shows me a good idea that these websites are ranking for this keyword, which means these websites are somehow relevant to my main keyword, my main keywords, gaming laptop 2022. They belong to the same topics. So what I can do now is these are all my target websites, right? I can start reaching out to this website. And what I recommend here is you'll just check on the first and up to third page. Going beyond this are going to probably not be so relevant. So these can all be your, your ideal places or ideal size to reach out. So let's say this website, right? Like this can become my next guest post target, like the site I wanted to publish my article on, right? So as I opened this up, I can see that this side, I have had also look at look around the site, right? I can see out of the blue that this is a website that has many topics. So they're not just writing about tech, but they have different, different categories on their website. Which you know, based on our criteria, good link, it's better to find sites that are topically relevant or irrelevant to our keyword, or in this case, tech, right, or laptop or PC. So this is still considered to be a probably a good link. But, you know, please still have to do our due diligence, right? So the first step is we collect a list of website. So you can make a note of this website, right? Cm CG mag online.com mega list in probably, maybe in your Excel sheet or your notepad. So for example, I make a list in my notepad here. Just first of all, create a less CG mag online.com, right? And I can maybe look at other websites, like for instance, X X0 PC.com, right? So this also looks like a PC website to me, so definitely very relevant. So the PC.com, right, so make a list of all websites like this. Once you have the list, our website, next two years to obviously do do your due diligence. Due diligence here is make sure that, you know, first is lnx is always going to come from contexts, contexts, links. Because you're gonna be writing guest posts are gonna be writing content like this and provide to you the site owners and in the content they will have a link back to your website. So this is checked. Next step is to make sure that this particular website has a good organic traffic, right? So what you can do here is you can also use a free tool, is actually a paid tool, but they also have a free version here called us Uber suggest, right? So you can go to Neil Patel.google.com, Newbold tail.com, forward slash. Uber suggest. The free version of Uber suggest without you actually have to pay for the tool allows you to check for SEO for the organic traffic of any website that you entered, three websites per day, right? So we're going to check this for three websites per day. But you've already had any other SEO tools running or you already have paid over suggests. You can use this in a more detailed thing, right? But we just want to make sure you know that this website has good organic traffic rights. Just so we're going to filter the sidewall. So first, make a list of, let's say, a 100 site that you want to reach out and then do a check, right? Check and see if they have a good organic traffic or not. If they have good organic traffic. Next is to check there some of their LinkedIn profile, right? And make sure that they have some good chunk of high-quality links pointing to their website. At the same time we know we can also see there D here as you can see, 64, right? So from our MozBar, remember most BARDA we install, it has a D or 64 years, so it's a pretty high domain authority sites. So remember from our list, it should be at least 30. So this is also checked, but remember that these metrics can be manipulated. So you have to keep, we have to check in conjunction with the Azure with a backlink. So what I can do here is I can throw in the website, check using Edge reps. See the, see the Backlink profile. So domain ratings 67, D or domain authority is 63. So pretty high authority links. But again, these metrics can be manipulated so we have to check the, the link profile, right? So we can go through this and see what are the type of links that this side is getting. So as you can see around the bat, this, this links very high. All the links, Wikipedia, right? Very good quality links. Again, just contextually type lynx is getting some block spot, of course, all these Wikipedia again, right? Sports gamers online is a common type link, so not so much Good. Make sure you look for contextually type length, right? Coupon type sides, PC, gaming, Ricky, right leg, high authority sites. And so yeah, you can see it has some pretty good, some high-quality links. So definitely looking good in terms of quality, in terms of the link profile. So what about the organic traffic, right? So we have to also check the organic traffic. So as you can see, it has organic traffic or about 201,974 organic traffic per month, right? Base word suggests, which again is a massive amount of organic traffic, right? So organic traffic check back links, looks good. Looks good as well. But only one thing here is it could be better like if this entire website is about PC or, you know, tech and all this. But that's okay. I still overall is a very good link. So let's say you really like this website. Now you're planning to reach out. So what do you have to just do now here is just find the contact information. So there you go. Emails there, right? And then reach out reach out to the website owners. And yeah, then there you go. Just send any generic emails. Pretty sure this website has already been reached out in the past by so many SEO agencies and stuff. They know what his guest posts, right? So you can just oxygen bluntly and they'll reply back to you with some costs, right? Probably. So yeah, this is how you go about the process. Find a website, and then do all the due diligence. I then reach out, right? That's it. Nothing too complicated. It's mostly just very straightforward. I just have to keep on doing this, you know, for for every of your link that you're building now regarding the anchor text to use or whatever. Now, that depends on your oral plan that we did in a previous lesson. And that's all for this lesson. See you in the next lesson. 12. Link Insertions / Niche Edits: Lesson two, link insertions or niche edit. Link insertions, or what people call us niche edit is similar to guest posting with the only difference is that you're actually getting a link back to your site from existing content. So compared to guest posting, the only difference here is with guest posting, you're actually writing a new content. So the, the website owners will publish that content for you and it will become a new page on their website. Whereas niche edits or Lincoln surgeon, you're actually searching for any existing content on those websites that you want to get linked from. And then reach out to the site owners and Oxford link back to your website from an existing content. Like guest posting, you can either pay or do it yourself. The average cost of buying a niche edit yourself is between $50 to $70 per link and about $100 if you hire company. Now, the claws of niche edits or Lincoln surgeons is quite significantly lower than guest posting. In a case that, you know, let's say you're outsourcing to a website to accompany. They don't really have to write a new content for you, right? So they're saving costs there. Whereas if you're actually reaching out by yourself, again, All the, all that the website owners have to do here is just go back to the existing content inside your link and then update the post, right, so it's very easy for them, whereas for guest posting, they have to go and publish new content, or maybe do some edit, add some pictures. And you know, it, it, it requires a lot of time and effort, right, compared to niche edits, which is very easy. So here's a game plan for doing it yourself. First, we'll find niche and this opportunity by, again, the same way that we did, we get supposing by checking your competitors and search for normal keywords. Next, we'll do all the due diligence as given in the previous lessons. Just like the previous lessons, we will go and look at all the checklists and then go through make sure that the size that we have picked are good enough. Sir. We will find the contact of the site owners and send an e-mail outreach. Again, no need to think much or as most high donors are already aware of this. So all you have to say here is, you know, you found out this this page on their website, which you would like to link back to your website. Maybe you can just go and make a change in my link and then I'll probably pay for it, something like that. Just know it's true. Very generic email right? Forth in the e-mail. Instead of asking them about the content guidelines, send them the exact URL you'd like to link to be featured on along with an anchor text you want. So the difference here between Gus posing and editors, of course, niche edits is done on existing content, whereas guest posting you have to write a new content for them. So the difference lies in the fourth step here. You don't really have to ask them for any topic approval or anything you want to ride on, right? Because you only want to link back from an existing content. So instead, you just have to let them know the URL or where you want your link to be. Fifth, wait for their replies and see if they allow Lincoln surgeon until you're out. You want some website owners don't want some of their pages to be associated with link building. Now, there's a small cavity. Link insertion is that sound website owners some pages, let's say you found this a very good pair that, that is a super relevant to your keyword. And you really want a link on this page, this particular page, this specific page. However, the site owners, sometimes they don't want some of their pages to be associated with link building or to be associated with any kind of stuff, right? So you have to maybe some time wait for their approval for us whether or not, you know, they're they're fine with inserting a link in that specific post that you want it, right? And this usually happens on, on their most valuable pose or most valuable articles, right? Where they're really make a lot of money on are red. They're really getting a lot of traffic than most of them will not allow you to insert a link on those pages. And just like the last lesson, small tips here is when choosing a page for niche edit, make sure to choose the page that already ranking for something or has some traction. So when you actually go ahead and picking up a page where you want your link to be, make sure that you choose the page that's already a ranking for something, right, or getting some traction. And just because you know, you have, you want to take full advantage of niche edits, right? Like the difference between guest posting and niche added here is you're getting links from new content, whereas niche, and if you're getting links from all existing contents, the difference lies in the power of the links, right, or to authority that you're getting from each link, link from a new page would, would take some time to actually give you some effects or to actually give its full. Power, whereas we'd need to edit, you have the opportunity to find any good pages on the website and pick it out. And then you get the full power out of it, right? So if possible, make sure you find a patient that's already ranking on your target website. And in that case, you're gonna get a lot of benefits from that link versus just any new content from a guest post where you don't really have an option. Okay, so let's take a quick look at how you would do this in a practical way. Again, not gonna go into full detail as it's very similar to the previous lesson. So here we go. First again, open up Google. First step is obviously to either do is to find target or website you want to link to B. So again, you can make a search for your main keyword. So again, best laptop, best gaming, lap, top, 2022. And then just like the previous lesson, we were going to open up these competitors and then reach out, right? So let's say, I open this guy up. I can go ahead and copy the URL. Go to free edge reps, backlinks, checker tool, insert a URL, click, and then you'll complete a capture. And the difference here is, you know, from the previous lesson, we would want a link on the site, right? So you would actually reach out to this website. Whereas with link insertion, you can definitely get this particular page right. So as you can see this page, this particular URL is linking to your competitor. So what you can do here is you can go to this website and then ask for a link on this exact URL, the exact page. With guest posting. We are reaching out to add a new content to this page where lincoln assertion you or you can reach out to this website owners and oxygen link on this particular page. I remember in our third or fourth step where we have to let the site owner knows which page you would want a link to be. You can get the exact link on this page if they allows it, right? So keep that in mind. So you don't really have to reinvent the wheel. We can use an existing link. Or you can even ask them, you know, to replace this link of your competitors and put your link there, right? If they allow it as well. So this, You're actually basically giving yourself an advantage by removing your competitors link and changing it to yours, right? Or you can repeat the same step again. You can search for any similar keyword that belongs to the topic, something like you take it yesterday as an example. We can do something like what? How to maybe something like choose gaming laptop. Let's say we take this keyword for instance. Then you can reach out to this site owners and then let them know where on the, on their website you want to link to, right here. You can also get a link again on this particular URL and y. So, well, that's because this protocol URL is already ranking, right? You can see it's already a ranking for a keyword is getting some traction. Like it's getting some traffic's getting, probably getting some other links as well, linking to this page, right? So it's getting a huge authority, huge trust, because Google's ranking this page. You can definitely reach out and ask link on this particular page. Or you can look around their website and see where you want your link to be, right? So one thing you can do areas you can use your SEO to analyze just this particular URL to see if it's ranking is ranking for anything. Or you can look around other pages on their website and see if any one of those is ranking for anything. You can also copy this URL to ash reps and then see, you know, this particular URL has any backlinks pointing to it, right? So as you can see, this burglar URL has about 200 links pointing to it. And these are pretty good length, right? So if you're getting your, if you insert your link in this particular page back to your best gaming laptop 2022 article. You're gonna get a lot of authority, right? Because you already got like linked pointing to this. So these are like koalas tier two links, as these links are pointing directly to your main link, right? We'll talk about tier link building in the upcoming lessons. But just so you know that your link is getting a lot of links, right? So there's two steps here. So you're getting a lot of power out from your link. So this is the true potential of niche edits as you can pick any URL as you want and you can use the existing authority of each page and power to your advantage, right? Because if you remember, I mentioned it many times that backlinks works on a page level, right page rank. It works on a specific page. So this page is going to be more powerful than, let's say this page, this page, any other pages. So make sure you use this to your advantage. You can also use this MozBar so you can toggle it up too quickly. See, filter it out right from the syrup, from the search results. Or you don't have to go into each URL one-by-one. You can see the p, right? So we're looking at the page level here. So you look at P, a look at the links. And you know, we will be able to see like how many links this burglar page has on average, like estimations to be precise. There you're going to see very high PA for your IP or you can do this. And again, go to the second page, at least if you're getting links that is ranking for on a second page, that's too good enough, right? So yeah, the difference just lies in taking full advantage of being a niche edit where it says, you know, a new post on guest posts, right? So this is the main difference that I like to show you. The remaining thing is the same. Just find the target. Do your due diligence, check the back link profile, check the traffic of the website itself. And you know, and you'll be good to go, right? Just take the advantage of niche at it. So that's all for this lesson. In the next lesson. 13. Skyscraper Link Building: Lesson three, skyscraper technique. The name skyscraper technique was coined by Brian Dean while the SEO gurus who owns back LinkedIn.com, one of the most famous SEO block out there. This technique requires you to have written a long form, well-researched piece of content that's better than anything else on the web, on a topic, and reaching out to prospects to see if they want to link to your content. So this is, this technique is more or less like a guest post on steroids where you actually, instead of reaching out to site owners with different topics to ride on, you actually write a very long form, well-researched piece of content, just only one, and then reach out to multiple site owners and asked to see if they want to link to that piece of content or not. Alright. The technique is very similar to Lincoln surgeons, where you're getting a link back to your website from an existing piece of content. But read a caveat that you're not specifying the anchor text, or sometimes even a URL where you want the link to be on. This technique is very similar to link insertion in a sense that you're mostly going to get a link from an existing piece of content, right? In this case, you're not specifying which URL or which page you want the length to be from or any anchor text. For this technique, you're actually providing a value, valuable content to the site owners so you could end up getting more freelance compared to the other two methods. So like I said, you know, you're, you're gonna be writing a very long form, well-researched piece of content that's actually going to provide some huge value to website owners. So in this case, most of the site owners, not most, but I would say maybe I lost 30 to 40%. Would be more than happy to feature your article or to link back to your article without actually charging for it. It used to work really well in the past. If for any newbies who are looking for free backlink in the past, it used to be like about 60%, 70 percent free type link where you can get. But nowadays, even though your content is really valuable, people will still charge for it. But it is more likely that you're gonna get a lot of free links compared to just normal guest posting or Lincoln assertions. Sometime you might even heard people call it as a link magnet outreach. And why do we call it like that? Well, that's because you're actually creating some thing that is valuable, worth to be linked to a right? And we call this as link magnet. And I'll read here, it means, you know, you're reaching out to multiple site owners to see if they're interested in linking back to your link magnet. So when it comes to skyscrapers scraper technique, it doesn't always have to be content. It can be things like infographics or any, let's say you built a software on your website. You can also use data as well. Something which is really valuable, something very practical, that can add a little value to other website owners, right? But mostly we use content because it's the easiest. But you might also see people do things like infographic outreach, right? Which is essentially a subcategory under skyscraper technique. So you can use it for graphics, software tools, and of course, content, right? Then here's a game plan of doing it yourself. And just do before you go to the game plan, just so you understand how it works, right? So here's you have a long form content or infographics or your software, whatever valuable thing on your website that you can reach out to website owners and provide value. You're going to build links to this piece of content from this piece of content or do software page on your website, you're going to add an internal link back to the page you want to rank for. So in this way, you're not actually building a link directly to the page you want to rank for. Let's say this is a news, you're a best gaming laptop 2022 page. Because it doesn't really add a lot of value to other website owners. So instead, you, let's say you create a very good, very beautiful infographics. Go and reach out and you start getting links to this beautiful graphic that adds value than your pose itself, right? So people started linking back to your infographic and then from that pose, you'd link. You route all the link juice or all the page rank or link value to your main page you want to rank for, right? So another key difference between the other two techniques that you learned about, right? So here's a game plan. First, again, find link opportunities by either checking your competitors or searched for normal keywords. Then do all the due diligence as giving a previous lesson. Third is to find a contact with site owners and send e-mail outreach along with the target URL to your content, asking if they'd be interested in linking back to the article. So again, very similar to link insertions in a sense where you're reaching out to site owners. But at the same time also similar to guest posting where you asking for a link back to the article, right? So in the email you're not actually asking them if they can add a link to existing content. Or you're asking them for any topic approval, but instead you attach or your insert and link back to your content, this link magnet page or the content which is really, really valuable, that was built to attract link. You can add that particular URL in the email and occipital if they'd be interested in linking to this particular piece of content, right? So there's a small differences, right, between this technique versus versus guest posts. Four-step, you can mention where you want the article to be linked to. But generally the idea is to provide value and let them decide that by themselves. So in the e-mail, you can also specify where specifically you want your link to be placed on, right? So just like niche edits where you let the owners, a website owners know which URL you want your link to be. With. Skyscraper technique, you can also do the same, but generally we want them to just decide on by themselves. So we don't really want to put any rules or something like that. Basically we don't want to make it so very pushy that we're really looking just for links to increase our rankings, right? But we're looking more or less to build relationship or to add value to their content. And that's why we don't want to really specify where exactly we wanted to link to be. Fifth step wafer to conformation and make the payment if they asked for it. Here's a small tips for skyscraper technique. It's better if you're doing this in mass using an outreach tools to quickly scale this up since it was designed to build links in mass. So compared to guest posting a link insertions, skyscraper technique is better to be done using an outreach tool that I introduced you to in the previous lesson, where you can quickly go and do a mass outreach, massive outreach to tonnes, our website, because this technique was initially designed to build links, enlarge scale, right? To essentially reach out to as many websites as you can see. What is, what are their responses towards your link magnet or your piece of valuable content. But again, you can also still use any typical, traditional manual way of reaching out. Reaching out as well. I'm not gonna go into the practical step in this case because it's very similar to niche edit. Like you get the idea here. The difference just lies that instead of asking for a URL and anchor text, you're just sending them straight away. The URL where you want to link to be, right? And just so we go back to the diagram, so this is how you would go about it, right? So you send them this pizza long form content URL where you publish this on your website. So make sure this is a live polls, live page on your website. Publish it online, and then send them the URL to this pose, right? And then they'll check, and if they find it valuable, they will link to it, right? And then once you've got enough number of links, based on your outreach, you can start adding internal link back to the page you want to rank for. And that's all for this lesson. In the next lesson. 14. HARO Link Building: Lesson four, Cairo. Cairo stands for help or report out is a free service that connects you as a source with a journalist, your link target. The idea behind this is for you to give valuable insights and journalists questions and you have your answer to select it. Your quote will be featured in their articles with a link back to your site as a reference. So the idea of using hero as a Service here is you actually act as a source or a person who can give some valuable insights to journalists or publisher. So we're looking for some ideas on their upcoming articles. And when the actual feature you on their articles as a source or as a reference, they will link back to your website as a kind of like good gesture as a reference source. In most cases, links from hero will go to your homepage or a page that represents your brand on the site and are mostly nofollow as well. So in most cases, in for Hero, they will mostly link to your homepage or to paste actually represents your brands such as your about us page or maybe your contact us page, right? Because they're actually in including you as a reference for the source, for the answers that you gave them as well. Hero are mostly gonna be no follows since these links are going to come from big publishers site, like for instance, New York Times or any big, big news website where they mostly nofollow there, Darren links. But nevertheless, you know, like I mentioned when it comes to enter Foundation links lesson, nofollow links from high authority publishers type websites, such as how rho, for instance, are going to consider as valuable. Or at least we will have some value. Not as powerful as do full length, but can definitely give you some push. And in some cases you can also get some do follow links from Horos. Well, so keep that in mind. However, since these links are coming from authority to trust us as thick and provide lots of value to your website. So this is just what I explained. This technique is recommended to be used as an additional methods to the previous techniques rather than the main strategies we will learn in the next, next upcoming lessons regarding the advantages and disadvantages of each link building technique. But you will come to know that hero is not really, should not be considered as your main link building technique, but rather should be as an additional add-on to your existing techniques. Right? Then, because I wanted the reason is because heroine is very difficult to scale. It requires a lot of effort. You will learn about this in upcoming lessons. And also another benefit here is linked from hero are mostly free to get as well. But it does require lots of time and effort to pitch your ideas. And the main reason why you can't really use this to scale up your link building. And there's also a couple of other downsides of using heroin as well. So how do you go about and buildings using hero? First step is to sign up for a hero as a source at help, help or report it, I'll dot com. So first step is to go to help or report a.com and then sign up yourself as being a source for journalists. I forgot. All you have to do is check your emails every day and choose the topics that you can give great answers too. So once you've signed up for their free service, you'll get three emails per day wanting to morning windy offer when and why did the evening with a set of questions on different topics, basically coming from journalists looking for answers from different people, right? From the source, you're going to say, right? So it's not just you who sign up for this will be let say No. Million people sign up for heroin every day, three days, three times per day. You'll get e-mails asking for insides are valuable and answers to their questions. And when you actually responding to the questions, don't forget to provide your author bio along with the website link as well. So whenever you give back your answers to the journalist, make sure to provide your author bio or your information about your website, your brand, along with the link back to your homepage or About Us page, right? Any patient that represents your brand because you have to add you as a reference for the source. So let's take a look at how you can go and sign up for this free service and how the email actually looks like. So here's on my browser. I've opened up the burglar website, help a reporter.com. So you can go as a free service, and then you can go to the service option here and then click on sources. Since you have to sign up as a source. And then you can read how it works, right? So joined a 800 thousand plus how users are already using our service to connect with journalists. So they're over a 100 thousand people who have signed up for heroin as a source to provide information to journalists. And then you can read all this. You got to click on subscribe now. And then here you will see there's a bunch of service subscription. Then you can sign up by the free version is more than enough. So just click on Sign Up here. And here you can only have to do is just fill up the information, your name, e-mail all this, and then just click on sign up. There's really nothing complicated. And once you've signed up, you start receiving emails, right? Like three emails per day. So let's take a look at how to email looks like. So here is one of the e-mail addition. So this evening edition, though, once you sign up for heroin, you'll get redirected to the dashboard where you can select which topic you would like to be subscribed on, right? So they have a bunch of topics. So what I did here is I subscribed for tech topics and also a bunch of other marketing related topics. So I would get emails related to tech, emails related to marketing or whatever I have chosen for my topics. So as you can see, these are like the like an index. So these are the like a headlines regarding the journalists that they're looking for answers. So you can click on, let's say this top excites you or this topics relevant to you, right? So you can click on this and you will be jumped to the section here where you get more information on things such as the fool questions or wanted to journalists is looking for in distance. Not a journalist looking for something related to USB cable. And then some journalists will also make sure that you have some qualifications to give an answer. Because some of these topics require expert insight, right? So you need to read through this, check out the requirements you can see please include a link to a personal online profile like LinkedIn, Twitter. You can also, we can use pieces that only have a website address. So some journalists will also asks you to provide social media links as well. Not just your address. Just like I said, to reference back to your brand or to your website or whatever. And each query or each questions from the journalists will have a deadline. As you can see, this one has a deadline, this date, on this particular date. And all you have to do is email reply backwards. So compose a new email to this particular email address and answer the question that the journal is looking for, right? With your expert insights along with your author bio and the link to your social media handles and your website. So like I said, this is going to take lot of time. Most of the time you will find something that that aren't related to your topic or whatever you want to rank for. But again, you know, this again is used to build links to your homepage or a brand page. And therefore, it is not a technique that is done specifically to increase keyword of any pages or your website, but rather as a whole, right? So let's say you want to increase the keyword for best gaming laptop when it went into your website as a whole is about gaming gaming appliance. So you write about gaming laptop, you write about gaming monitor and all this stuff. So that is what represents your brand, right? That is what represents your entire topic. And this is how you can use hero to give additional push to get some valuable links from these high-quality publisher's website. And also at the same time, they're like all over a million subscribers who do this every day, who responds to Harrow queries. So you'd really need to be expert. You really need to know the answers to these questions properly and give super unique, super valuable answers. Whereas for your answer to be picked up. Because remember, you're competing against other people who tried to give answered as well. So it, it can, takes a lot of time, takes a lot of effort. You might not land your first link maybe after like ten or even 20 emails. So you need to keep on pushing our brand. That's why I'm not really recommending this to be your main link building source. But if you can get featured on a bunch of these high-quality website, guarantee you that you'll see a lot of great boost to your overall keyword. Not just the keyword you want to rank for it, but the entire website because these links are very powerful, right? So that's all for this lesson. See you in the next lesson. 15. Advantages & Disadvantages Of Each Technique: Lesson five, advantageous and disadvantageous of each method. From now, you have learned all the great link building techniques that will provide you with high-quality, contextually relevant type links that are more likely to guarantee results. Each method also has on advantageous and disadvantageous that you'll learn in this lesson. So first, let's take a look at guest posting. It's advantageous. Number one, you get to control the relevancy of the content, the anchor text, and every aspect of it. The best part would guess posting here is you get to control every aspect of it. So just, you know, the topics that you want to write about. Hence the relevancy of the content that you're getting the link from and your own content. You can decide which anchor checks you want and pretty much every aspect of it. Second, It's more natural in Google's eyes because you're getting a link from a brand new page. Now when it comes to a natural occurrence of backlinks on the web, they're more likely going to happen. Or you're likely to get backlinks from a brand new page rather than all pages, right? This is a, a, let's say a universal law of backlinks in general. And therefore, when it comes to getting links from guest post, it looks more natural and Google eyes. Sir, you have more chance of getting accepted by site owners now compared to other techniques like link insertion would guess posting, you're still providing some value to the site owners, right? Like you're providing site owners with some great content, so or you're not blindly getting links, but you also giving them some valuable content or, you know, things that they can publish on their website. So even though they care about money and they like to charge you for it, they also care about their site, right? And therefore, we'd guess posting, you're more likely going to accept it compared to other methods, like Lincoln's assertion or skyscraper for instance. But it also has some downsides. So what are some of the disadvantages of guest posting here? Number one, it's more expensive compared to other methods. Well, we'd guess post and you have to write content for the site owners. You have to also pay for a higher fee for them to make an edit and do the publication on their website, right? And even if, let's say you hire and agencies, they also have to cover all these costs. So compared to other methods like Lincoln's assertion, it can become more expensive. Second, it's more difficult to scale as well. So we guess pulsing, you have to write a new piece of content for any, for every website that you reach out. Whereas with Lincoln Sergio skyscraper technique, you're basically just reusing the same content or just get, getting the link without having to write a content again and again. So the scalability guess posing is much lower compared to other techniques. But if you're using agencies or service provider, then that's another story. You're getting a little less powerful link compared to others. Since it's created on a brand new page with no existing authority of signals. So compare it to another technique like Lincoln assertion. I wouldn't guess posting, you're getting a link from a brand new page. And since I explained to you that backlink work on a page per page level basis. And therefore, those new pages not gonna have much of authority or much of a power on it. So you're likely going to see a slower results from building guess pause compared to less and link insertions. Lincoln surgeons, what are advantageous? Then we'll want you get links from pages with existing authorities signals. So this also one of the biggest orientation using Lincoln's assertion here, is that you're getting linked. You have a freedom or opportunity to choose to get links from existing pages with already established authority or linked power. Second is also much cheaper than guest post seems you don't have to pay for the content clause or a higher fee for editing the content and actually publishing it on site is also very easier to scale as well because With Lincoln search and you don't really have to write new content for every website that you'd reach out to. You just have to mention where you want your link to be inserted on. However, it also has some downsides. First, it looks unnatural in Google's eyes. It used extensively. So like I explained the previous slide, links are more naturally bound to occur. Or you're likely going to get links coming from new pages rather than old pages. So if the majority of your LinkedIn profile have, you know, are coming from existing piece of content. Google will start getting suspicious of it, right? So rather than just using a 100% Lincoln assertions. You need to also mix in guest posting as well, right? Let's say maybe like 50% guest posting, 50% lingo assertion or 60% guest posting, 40 per cent link insertion, something like that. Just to make sure it looks more natural, right? Second, in some cases you might get links from invaluable pages that won't help much. Like I mentioned, the link insertion lesson. Some site owners will or will not allow you to insert link on their top-performing page or the pages that already have a lot of authority and lots of traction on it. So you might end up getting links from pages that don't really have any valuable and compare it to guest post. It could be even worse because although I guess poses coming from new page, but at least it's a new, fresh content. Whereas if you're getting links from invaluable pages, they're actually coming from all obsolete page, right? So they're more likely to provide less of signal even compared to a brand new guest posts. You're more likely going to get denied compared to guest posting since you're not really providing any additional value, like in gets full thing unless you're providing some great content. Whereas with link insertions, some site or don't really allow anymore, like because you don't really add value to their site forth, it may be more difficult to find relevant pages. So like I mentioned, some site owners won't allow you to publish or to add links to their top performing pages. And therefore, it could be difficult to find a good relevant pages and says You're not going to. You'll write content on any topic that is relevant to your website or to the keyword you want to rank for. It could be very difficult to find a really good relevant pages that you can get a link from. What about skyscraper technique here? So let's take a look at some of it's advantageous. Number one, it has almost the highest chance of getting accepted. Well, that's because you're providing immense value to site owners. Like which skyscraper technique, you know that you need to create a high-quality, very well-researched type of content or let's say infographics are software tools, stuff like that. It's also much easier to scale soon as you all you have to do is just write one piece of content and then just reach out to tons of site owners, right? So maybe as a same level of Lincoln search until those scalability, but much easier than guest posts because we'd get, suppose you have to write a new piece of content every time. Whereas for this one you just have to write once. And third, it can be the cheapest method to build links. And probably not as cheap as hero because Harlow's free, but compared to Lincoln surge and guest posting, like I said, you're providing sensor, providing a great value to site owners. They're more likely to going to link to you for free. What about some of these advantages here? First, you don't get the full link benefits in y. So if you remember from a diagram I showed you, Lincoln skyscraper technique, you're actually building links to at a middleman, right? To them, to the piece of content that you reach out to, to build links to. Not actually building links directly to the page you want to rank for. Which compared to link insertion and guest posting, you're actually building links directly to the patient you want to rank for. And therefore, there's a middleman Dara, there's that piece of content that sits in-between your links and a pace you want to rank for. And therefore you're not actually getting the full link power there. Second, again, it may not be natural since you're getting links from existing content. Risk that's proper technique is very similar to Lincoln assertion. Rather getting links mostly going to be coming from existing content which doesn't look so natural and Google's AI. And third, you have less control over many aspects. So with Lincoln's, which skyscraper technique have no control pretty much over everything, right? Like for instance, the URL or the anchor text stuff, stuff like that. Horrible, advantageous. So first, you can get some of the most powerful links that would cost thousands of dollars to buy. So the biggest advantageous I'm using here is you can get some of the best links out there on the Internet, right? Like leaves from big, big publishing website. That would normally cause like thousands of dollars or even more if you were to buy them. And some of them are not even for sale, right? So that's the biggest advantage is you can get from hero. Second, they're mostly free for, of course. The reason why I mentioned mostly here is recently I've heard people getting, asking to be paid from hero, from these publishers sites if they want. There are links that we included. Some publisher might take an advantage of this due to the constant demand of backlinks right now, SEOs are starting to use hydro more and more. Therefore is it starts to get very crowded now, right? So some publishers might ask you for some small fee to actually add a link back to your website. But I haven't seen this yet for myself, but you never know. It could happen very soon. It could become more common as well. So, yeah, What about there? It's disadvantageous here. First, you don't get the full link benefit. Again, you're not actually building links directly to the page you want to rank for, but rather to less than your homepage or your contact us page or your about us page. So it's not directly to the patient you want to rank for. Second. It's very time-consuming because you know, you have to manually go into your email every day and respond to each questions manually. And then it is very time-consuming. It takes a lot of time. There are actually some horrible service out there, but they're very expensive as well. And it's not really, that it doesn't really worth much to be honest. And third, it has less acceptance rate, right? Like I said, How has become more common than ever? Because due to the increase in demands of these high-quality type links. And therefore, publishers are more likely going to accept less than lesser amount of people who actually send their officers to. Or in another words, you're getting more competition ran, therefore you're going to, your acceptance rate will be lowered, right? And that's all for this sessions. And I hope you know these advantages. Disadvantages can really give you a great idea and differences and insight into how to use these techniques and how to mix and match each, each techniques to build links to your website. I recommend here is to use all of them right? Mix and match each one of them and see which one actually suits you the best and focus on that the most. But I do know you shouldn't just focus on one technique and just go all in. Why? Because each advantageous has its own East technique has its own disadvantages and advantageous. So you want to make the best out of all the techniques. And then the next section we will take a look at tiered link building and how you can power up your existing links. And also skyrocket your link billing campaign, right, so that's all for this lesson. In the next lesson. 16. Introduction To Tiered Link Building: Section four, tiered link building, less than one Introduction. Teared link building is a process of building additional links to existing backlink pages with the aim of powering up the existing link power. The process is usually done recursively in the form of different tiered numbers. The link that points directly to the target page or call us tier-1. The links that point to tier ones are called as tier to extract Sarah. So as you can see in this diagram, this is how tier link building actually works. As you have what is actually pointing directly to your target page, known as tier one, or essentially any backlinks. And you're built through any techniques such as guest posting, link insertion directly to your target page. So we call this as tier one. And any links that are built to the T01 is called as T12 and links and built a tier two, tier three, et cetera, et cetera. So you can build links to as many tiers you want. And essentially what you're doing here is you're powering up your existing here, right? So NSA, you already have a very good link point to your target page. But then let's say finding a finding for another backlinks for this keyword could be very difficult, right? Or the art takes a lot of effort. So what you can do here is, isn't a building new, new, new, fresh links to your target page. You can build some links directly to your existing links, right? So by leveraging tiered link building, this case, you're actually powering up that particular page, that particular link that, um, are built towards your page. Seems backlinks work on a page per page basis. You, you're essentially powering up backlinks your tier one on a page level. And in SEO, or what we normally do here is we usually not more than two tier of links, but you can definitely build more, as I mentioned. The main reason why we tiered link building. The reason why tiered link building should be a part of your link building strategy is because over time your tier one links will lose value. So you need to keep them fresh by providing them with new fresh signals. So over time, your T01 links are the links that are pointing directly to your website or your target page. We will lose value, like for instance, the DA or DR of your, of your target website or the website you got the link from could be a reduced. That website could maybe lost some links and hence no lost their page rank or they're all linked power, et cetera, et cetera. Or that page where they got the link for maybe being used to have a lot of other signals coming into, give it more value. But over time you'll, that signals might have lost. So this can lead to what we call link decay or link rod, essentially means your links are decreasing in power over time. So instead of, you know, keep on building more and more links directly to your page, you can build additional links to your existing page, right, to keep a fresh, to refresh it written new signals, something like that. Reason is to be saved and not trigger any suspicious pattern that Google might detect a rebuilt too many links to your target pages directly. So another main reason why we should leverage link, tiered link building in your overall link building strategy is because the queue on building more and more links directly to your main page or to your keywords, it could potentially trigger suspicious pattern, right? Of course it will vary using very safe techniques like guest posting, lake insertion, all these techniques, Todd, you, obviously they're very safe, but we never know where I want the algorithms could detect as being suspicious. Or maybe when you start building these type of links over time, you might unintentionally tripped over some threshold or some pattern that Google might start noticing that you're building links to. Basically try to increase your rank rankings, right? So in order to avoid this, instead of building more links toward your target page, you could leveraged here, link buildings to build more links to your page directly, you can build them to your tier one or tier two links if you want to build more and more tiered links. The last benefit is tiered link building can be much cheaper as you can be a leeway with the quality. And one of the last benefit, but also could be a deciding factor here is purely Berlin in general is much cheaper than their tier one links and you build directly to your page. And that's because you can be a little bit of leeway with the quality of that you use for link building, right? For your th tier two or tier three because you're not actually building this directly to your page. So you can use a little bit of lower quality links to power up your existing high-quality links. And therefore, you can end up, in most cases, paying much lower than you would pay for your tier one link. In this next lesson, we will learn how to actually build tier-1 links by leveraging. Marketplace is like five wearing all those, right? And I'll let you know what type of links should we use as your tier two. And that's all for this lesson to the next lesson. 17. How To Build Tiered Links: Listen to how to do proper tier link building. Just like building tier one links quality is important for tiered link building. But you can be a bit lenient as these links are not pointing directly to your target page. So just like tier, tier one, building your tier one link, like I mentioned the previous lesson. You need to also keep in mind a quality as well, but you don't really have to get the same type of quality that you're getting for your tier one links, right? So you can expect to pay a little lower compared to buying, let's say 70 or even a $100 guess pool or something like that. The two most commonly used link types that actually work for tearing link building is linked insertion and P been. Another reason why I mentioned here that these two types are the two types of links that actually work is because if you ox most of the SEO's out there, you know what they recommend for channeling building here is either very low type quality, Coleman tight links or profile type links. Or they might even suggest you to use things like link building automation software, which are very low quality. Now, those type of links could still work for link building. But I believe in, you know, in quality and I believe that Google will actually catch up to this sooner or later, right? And if you feel spam a lot on your tier one links, your chair one links will also stop working as well. So that's why I know you would still want to keep some quality when it comes to Bill, interior links. And the two most commonly used type that actually work based on my own testing is link insertions and PBM. Now for those of you who are new to link building, you might not be aware of what our p bins. So P waves are essentially a network of websites privately owned, by individuals, which are built specifically to increase the ranking of the website. So PBMs are nothing but websites that you own or websites that, you know, your friends or people who owned that privately, you know, that they build these up just for them with the main purpose of actually powering up or building links to your target website. So let's say your website is ABC gaming.com. You go ahead and buy five domains. Can you, let's say put up WordPress website on those five domains. So you build up five websites. And over time you will be using those five websites to build links to your ABC gaming.com. So you essentially own those five website and hence, those are Europeans. The PBMs are commonly built from expired domains with powerful link profile that can give lots of value or power. And hence, links from PBMs are mostly coming from the homepage where most of their links are pointing to. So what people would normally do areas they don't usually build PBMs from fresh new domains. But what they do here is to go and find what we call expired domain, or domains that used to be online or used to have owners in the past, but for whatever reasons, the owners of those domains then renew the domain, right? So let's say two years pass and the domain got expired, right? Like you didn't renew the domain. The domain got x-bar. They went to the marketplace and you can't actually buy those domains again. And what happens here is since those domains used to be up and running, they also in most cases have pre-existing links profile right Coming, going to your, to those domains. And hence, instead of buying fresh new domains and actually building links to those fresh new domains, then use them to your website. You can leverage these expired elements that already have pre-existing links and directly start building links using these PBMs to build links to your main website. And when we talk about PBM is p bins are mostly links coming from the homepage where most of their pre-existing links are pointing to. So here's a game plan of how we go about building a tiered tier linked. So the first step is to pick the target link where you want to power up. I recommend powering up guest posts since they are coming from brand new pages. So their power is low. And the thing here is we will be picking up the best guess propose. So first is to pick up your tier link, your tier one link, in order to build some tier two to it, I recommend powering up your existing guest posts. And since that's the main reason is because your guest post or bill from brand new pages, right? So their power is low. And we're going to pick up the best one, the best guest posts, which, you know, there's a little bit of criteria behind this. I'll let you know in a second to a bank going through it practically with you to see how we'll be choosing the right guest post to build links to write. Because obviously we're not going to pick. Guest post, that's already have some tier two I'm going to hit or link insertion that's already have some power and authority going to work. Okay, so once you've got the target tier one links, we'll be building roughly about three to five PBS, or three to five edits per guest post. The right number, based on my own testing is roughly about three to five, tier two per T01. For niche edits. You can use the method outlined earlier in the course or buy them from vendors or companies. So if you decide to use niche edits as your tier two links, you can buy. You can use the method as previous, previously taught in the course, or you can eat. You can also outsource this to Windows. Well, you don't really have to pay, let's say 100 or even $200 per niche edit for your guest posts, for your tier link or tier two links. But edges can be a good option here as well. However, if you decide to go for PBMs, which is my favorite method of building tier two links. I recommend you buy them directly from vendors, where I like to buy them from is on places such as fiber, legit or upward price range that you should be expecting to pay for PBMs tier two is between $50 to $80 for five Pb and links. Now, in this course we will not go into how to build your own PBMs and use them as your tier two or use them as your main link building strategies. Because P1 only its own is a big topic and there are many things to keep in mind. Also a PBM itself is not easily scalable and is considered to be gray hat SEO, so it's not entirely safe. And there's a lot of patterns and stuff that Google can easily pick them out. So they're not going to go into details on how to build PBMs and use them as your link building strategies. Instead, real leverage marketplaces like fiber legit or Upwork where there are already people selling these PBMs. And when it comes to buying P and is what people like to sail here is the lactose cell in a bundles or, you know, as a package, normally they start to sell it at five lynx package, ten links, or even 15 lynx package. When you go to these marketplaces, you can expect to see prices as low as $10 for five bins, or even up to, let's say $200 for five minutes. You don't really have to spend that much of money, let's say $200 for just five few bins. Or you don't even have to spend it too low on the PBL as well because I spending too high isn't necessary. And spending too low, it's just going to give you basically what you pay for, right? So based on my experience, you should be expected to pay a roughly about 50 to $80 For 05:00 PM, right? When it comes to anchor text, you don't really have to go into proper and protects planning and all those stuff that I taught you in the course. You just make sure that you don't repeat the same anchor text twice. Be sure to keep it safe, branded, and relevant to your target and guest post. In this case, remember, we're not building links directly to your target page, so you don't have to make sure that the tiered links are going to have the same anchor text that is relevant to your main, main keyword, main page you want to rank for. But rather, it's gonna be irrelevant to your guest post or your tier one target you want to power up, right? So let's take a look at how we do this practically. I'll go through how to pick the best links for your tier one in order to build some tier two to that. And also we'll be looking at the marketplace where, how to actually go through by Europeans. So the first step is to obviously pick up your target tier one or the links you want to power up, right? So again, coming back to this main keyword, best gaming laptop 2022, I've gone to page two, so we will pick up one of the page two results here. So I picked this website up, already. Analyze this using the free edge reps, baffling checker. And essentially, if you already build links, you will have all the links that you built in your Excel sheet, right? Remember to keep track of everything that you do. The links you built, the anchor texts you use, right? And all this stuff. So let's say for instance, this is one of the guest posts and you built to, let's say this is your website. This is one of your main page and you want to rank for, and this is one of the guest posts that you built your links to. Now you can see this guest post. It has like about five links, five referring domains pointing to it, right? So based on edge reps here, it has roughly about five refereeing domains pointing to it. So he's already have some tier links pointing to this. But you can see you are here for. The value of the page rank based on a third party metric in this case, is roughly about 12. So when you built more links directly to this page, you're UR, we increase, right? As well as your DR or your DA or as well as your PA. Because remember, backlinks work on a page per page basis. So we're going to build more links to our tier one links, right? So let's say this is my target tier one that I want to link, built links too. So I'm gonna do is I'm going to pick this up, right? And the reason why I choose this, another reason here is because it had like quite a lot of DR. here, right? So if I built more links to this, DR is going to increase even further. Write down, let's say picking this one which already had only have like four DR, right? So if I build more links, so it is hardly going to increase any of its value, right? So we're going to pick the most relevant guess pose or the most high DR. idea that doesn't have enough or doesn't have tiered links pointing to it, right? So let's say this one is 2812 and this is 0. This makes it a very good candidate, right? So we're going to pick up, let's say, one or two guest post that we already built previously in our link building campaign. And then we're going to be about three to five tier two links to it, right? Next, we're gonna go to marketplaces like fiber, legit or Upwork. My personal choice here is I like to use legend.com. Legit.com is a fairly new marketplace. You might not have heard of it, but they're very famous for SEO services, right? Seo freelancers, something like that. So what you can do is you can go to SEO category here, and you can choose your service. So let's say I go to SEO here. I can choose darkly here, Pb and links, right? So assuming that you're gonna be using PBMs, which is my favorite. And if I were to choose between niche edits and PBMs, I would go with PBMs for my tier two because PBMs offer a lot of power compared to niche edit, then at the same time, it's much cheaper as well. Right? So you can also use any other marketplaces is going to be the same thing here. We're going to choose one of the PB and sellers. And then we're going to buy it by some PBMs, right? So like for instance, this one is like $10 per link. So I assume this guy only sell that on a link per link basis. So if I buy five links, it would cost me a roughly about $50. So there's a good deal. $10 per link is something you should be expecting to pay for. For PBMs, right? Remember $50 to $80 per package is good enough, or even this one, this one. So we can see this a $110. We can go and check it out and see, you know, how, how many links this seller provide us with. So when you allege it, you will have like different packages just like fiber if you have used fiber before. So this package, like five fifty, four fifty PBL links. This smaller, smallest package ten Pb and links for 110. So you can essentially use this for two guest posts, right? So this also sounds like a good deal to me. So I can use five links for this one. I can use the links for this one, right? Because this one also has a lot of high DR. but no tier two links pointing to it. Right. Or early one, something like that. So I can buy this for two guest post. One guess was this 11 guess was this one. And empower it up. You can also go through things like read the reviews, read the details and all those stuff. And you don't do your due diligence in finding up the right freelancers, all those stuff. I don't really have any preferred freelancers. I normally use multiple sellers whom I find it to be fit for this type of stuff. So do your own due diligence, check the reviews, check the details. But whenever you buy from any of these sellers, they will ask you to provide your URL so we can provide them with gas pools URL and the anchor text, right? So anchor text, I'm going to be building something related to PS5 rise. You're gonna see because my link where I got the link from, my guess, my guess pulls my tier one link is about PS5. So I'll be building using my anchor text related, relevant to PS5. I will probably be using branded anchor text as well. So I'll be using something like Europe, breaking news dotnet as my anchor text because it's a branded anchor text for this guest posts. Remember, we're not building it directly to our page, so we won't be using the brand name of our own website, right? So here's how I would go about building tier links. You can also find niche edits on here as well. I'm not in the cab in the main category menu here. You can search it here. But yeah, there you go, Lincoln search and you can do it as well. So that's all for this lesson. See you in the next lesson. 18. FAQ: Section five, FAQ and bonuses. Question one, how long does it take to see results from link building? Generally, it takes roughly about 14 to 28 days for a link to take an effect and about 1.5 months for tn link building to take effect. But this varies, depends on how much Google trust your site. So this is one of the most commonly asked questions that I got all the time from my clients. Well, some of my students here is, how long does it take for you to see results for him and link building. But based on my own test, roughly takes about 1420 days for a link to show any positive effect on your website or your target page. However, this depends on how much Google trust your side. So if you are brand new website, it could take even longer, let's say one or two or even three months. For all the links that you build loose to start collectively show some positive effects or your website, where is it? Your website is already established to some extent and you're having all the good trust score that Google has given to you, then you likely to see your results within 1428 days, but also a little bit longer for tier Lee Building because you know it, because you're not actually building links directly to your target pace. So you actually build it to your tier one links, which your T01 links pointing to your page, right? So you have like a middleman in-between. So that's why it takes longer for tier two links or tier three, something like that. Next question, how to remove bad links? Another famous question, and I got all the time. Like, you know, many of my clients or students are always paranoia, worried about, let's say, if someone build backlinks to you, how do you remove them? Well, you can remove or tell Google to ignore bad links by using a free tool called Google disavowal tool. However, this isn't necessary as Google is smart enough to ignore most of the path lengths. This tool is mainly used when you get a manual penalty due to link building scheme. So, you know, what I always tell my clients or my student here is you don't really have to worry about bad links as these bad links that are built to you by, let's say any malicious people. Goo was already smart enough to ignore those types of links, right? But if you're still worried, like if you really want to make sure that those links are not going to harm you in any shape or form. You can use a free tool called Google Disavow tool, right? Right. You can essentially submit links that you feel that are bad. Copy and paste them in a node. Let's say a text file and upload it to the tool. Can go to Google and search for answers for Google Disavow tool. And then just sign into your Google account and then upload that text file. But the only case where I find Disavow tool to actually works is when you get a manual penalty due to link building scheme, which let's say you built lots of, lots of links and there's very obvious pattern that you are trying to manipulate search results. And to the extent that someone at Google actually found you, this, that you're trying to do this, we call as a manual penalty, right? So someone from Google team will actually put a penalty on your website. They say it'll suppressing your rankings, are actually removing your website entirely from an index, something like that. So when you have to go through this manual penalty, a process to get your side back on track. Sometimes you will be, you will have to use this Google Disavow tool to tell to Google that you're not actually, you know, trying to build these links or you actually made a mistake, right? But actually building these links and now you feel regret and all those stuff. Not going to go into detail of all of this, of course, is what is very rare now. Nowadays for Google to give you a manual penalty because their algorithm has got so good at ignoring links and actually handling these type of link building schemes that they don't really need people to manually give you a penalty anymore. So that's the thing, right? In a nutshell, just in most cases like 9.9, 9%, you don't really have to worry about removing bad links at all. Third questions, how long do I need to continue building links? And other famous questions that I got from many of my students in the course. The answer is, you are, if you already have a achieve your desired ranking positions, you can slow down your link building effort or even stop it at all together. If you are in a noncompetitive space, otherwise you'll need to check your competitors and then adjust accordingly. So once you've already reached the ranking you want or your desire, you can slow down your link building effort, right? Or you can even stop it altogether. If you're in a space where there's not a lot of competition going on, right? However, if you're in a very competitive space lesson or casinos are all these big high ticket type niche. In those types of niches, you will have to continuously build your links, right? But let's say you have already raised your rankings. You can slow it down a little bit, but I don't think you can ever stop building links and those types of niches. So make sure you check your competence this first row and then you can adjust accordingly in this case. Fourth questions, can I ranked number one Google without building links? Very famous question as well. On Google you can do a Google search. There will be a lot of results on this question. Here's my take on this. Yes, it's possible, but only for very easy keywords or in a foreign languages. However, it's not a long-term strategies as overtime dose easy keywords will also become more difficult. You will end up having to build links. So if you're playing not to build links, I suggest at lesion or foundation links as they provide you additional trust layer that's very important. So can you really rank number one Google without building links? Yes, you can, but it has become more and more difficult nowadays. Easy keywords that used to be easy in the past are not getting more and more difficult, right? Because over time, people will start finding these easy keyword and they'll start competing for these easy keyword, which they will now become more difficult keywords. However, in some foreign languages where Google is not so developed in terms of understanding the language and all those stuff. Or where link building is not the main activity there, then you can still rank without building links. But it's also getting very rare now as well. So that's why it's just not a long-term strategy. And like I said, easy keywords will soon become difficult keywords, right? And even if you're actually not really planning to build links, for instance, I still would suggest you to build a foundation links, right? Because those foundation links are, of course, they're very easy to get there. We also free in most cases. And also they provide you with additional trust layers that are not as powerful as page rank or the link juice bar. They can still give you a lot of push as well in some cases. So here's my take on this question. The last question is, do I have to build links to every page on my website and other classic questions that I got all the time for my students. The answer is no, you don't. You need to all, you just need to make sure that all the important pages have at least some high-quality links pointing to them. The majority of your links should be pointing to your homepage anyway, as that's where you naturally get the links to. Other than that, just have equal distribution among inner pages. And let the rest of the pages that don't have links to them gets some links bar internal links. I don't really have the buildings. So every one of your pages on the website, you just need to make sure that, you know, important pages on your website have some high-quality links, right? So like you might have heard of this 80%, 20 percent rule where 20% of your pages on the website who actually account for 80 per cent of your overall traffic or overall sales, right? So every website will have some small number of top performing pages that actually drive them the most amount of traffic or most amount of sales. So all you have to do is just focus on those 20% of pages that actually are very valuable to you, right? But make sure that those have some high-quality links pointing to them. The majority of the pages. You can just use internal links to link from your top performing pages or page that already have links to them. And overall, overall domain authority or overall, your link power on your entire website will start rising up based on your internal links. Also, if you look at the course of the Internet, most of the links will be pointing to the homepage anyway, right? Because let's say, you know, heaps, I want to file your brand to be really valuable or to be very helpful while they're like to do is they like to link to your website, to your homepage. Rod that let's say any of your money keyword or any keyword you want to rank for in general, right? So you can leverage the internal link from the homepage to some of your pages as well, right? So there's also one thing to keep in mind. We don't want to actually build links to every page as well. Because you know, obviously if you have tons and tons of links to every single page of your website, that could start raising some suspicious pattern that Google can actually start looking through your website and saying like, Oh, is this guy actually doing some link building to try to rank their website, something like that, right? So we don't really want to build links to every page, but make sure that at the same time, your top performing pages are having some high-quality links. So that's all for that FAQ. In the future. If I get any more good questions, I'll start adding them to the course over time as I do with my other courses, as I keep on updating them to make sure they're relevant, right, so next lesson we will look at the bonus section for this course that's offered in the next lesson. 19. Bonus-1: Bonus section, Bonus Number one, how to index links faster on Google? For the past one to two years, google has tying up there, indexing and webmasters have been continuously facing trouble getting content. Hence the pay, you've got links index. So for the past one to two years, getting your newly created content index on Google system has become much, much more difficult. And here we're just keep in mind that you're trying to index the pages where you got your links from, right? Because links are placed on pages, right? So if you're, the pages where God your links from are not indexed, your links will not work, right? So first step, after you created your links, you need to make sure that the pages where you got your links from our index, right? Gene or for links to pass value to pass PageRank. From my speculation is probably due to the increase of AI generated a low quality content that has flooded Internet. Since indexation comes with a cost that is Service Storage, Google will have to be picky on what they index. So there are many theories behind why, you know, indexation has become much more difficult. But from my speculation is probably due to the increase of AI generated and low-quality content over the past few years that have become a trend. And by mass producing this type of content, google can't, you know, just index everything nowadays. That's why they have raised their threshold or actually become more picky in actually in choosing which pays to get index. And this, this makes sense, right? Because indexing content or indexing pages like this half comes with a cost, right? And that is the server store. It actually does the server cost of keeping these pages on the index, right? So that's why they have to raise the bar or become more picky in actually choosing which page to get index. So therefore, to increase your chance of getting content index faster, you have to make sure that you are getting links from high-quality sources, low-level quality type fillings such as profiles, some foundation link, citations, comments, etc, are not going to get index easily. The best possible thing you can do to increase the chances of getting your links index faster or actually getting an index in the first place to make sure you're only built links from high-quality sources. So basically, you know, all the guest posts, niche edits, all those kind of stuff that I taught you. Those type of links should at least get index right, because they're coming from high-quality sources. Whereas lower level type links or a lower type level type links such as foundation link, citations, comments, profiles, all these are getting much more difficult to get index nowadays. Even yes, foundations of correspondence and links that I recommended you to build. Some of the low quality ones are the ones which are not really high authority and won't get index nowadays. And keep in mind that not all your links will get index, but at least those coming from high-quality sources like guest post, niche edits, those that you actually spend money and put effort on should get index. Also keep in mind or if you're building links in a large quantity, not all of your links will get index, right? It's just a fact. It says a new universal fact that god of all the 100 links, at least five links will not get index is. So just keep that in mind. But nevertheless, we need to make sure that links that you actually pay for, links that you actually put effort and building should get index where I just, Because if they don't get indexed in the first place, and we're just going to make waste money, right? Because if links are not indexed, or two pages where he got links are not indexed, they're not going to help you in the rankings. So how do you index links Foster and Google or to actually increase the chance of the links getting indexing the first place. Here are some of the tricks that you can try to index links faster. These are based from my testing, based from my efforts and trying to find different, different ways to get your links index foster. What you can do is you can try all of them. You can try a combination of them just to see which one works the best. Sometimes it might requires more than one method to actually index certain type of links. So the first method is to build tiered links to your T01 target. So what you can do here is, let's say you publish a new guest posts and it doesn't get index. You can build more tier two links to the tier-1 links to add more value to your newly published guests pose. Next, you can also share your backlinks on active social media accounts. So make sure you know your social media accounts that you're going to share your back links on our active, not just any fake profiles that I created just for the sake of indexing links. Because Google can easily see your difference that these profiles are fake. Let's say read only 01 followers versus real active profiles with real user engagement, right? So make sure you keep that in mind. You can use your own profile, can use your friends profile. Next step is my favorite one is to add your links in the YouTube description. So what you can do here is you can create a YouTube channel for your website. We'll your brand. Let's say you want to index five guests pools and you'll build for the keyword best gaming laptop 2022. So what you can do here is you can create a short videos one to two minutes long, related to best gaming laptop 2022. And then in the YouTube description, you can add five or your guest posts that you just created recently in the description, right? So just add the links there. But don't just add the links. Of course, add some content, a description as well just to make sure it's not looking too spammy, right? Next, you can also access a web masters where you got your links from to ask some internal links to your linking pages. Here's also another thing you can try you is let's say you publish some guest post on some website and see those guest post or new LEA created pages. They're not going to have any internal links pointing to them. So what you can do, you can ask those website owners to add some internal links from existing content on their website to your newly created a guest post. So this way, you're actually passing on the domain authority or passing on the value of the website to that particular gas pause and it will increase the chances of getting those links index faster. And lastly, what you can try here is you can try running some cheap adds to your T01 links. So some of the ads platform you can use to run ads here is Facebook or Pinterest ads. These ads are pretty cost-effective. And you will notice that after a couple of days, you start running ads to your guest post or to view our newly created links. They'll start getting index, running ads or sending traffic to your link is also one of the ways to actually increase the value of your links as well. And to increase the chances of Googlebots actually coming and crawling the page and discovering those links and hence index down. Alright, so that's all for the, for this bonus lesson. In the future. If I can find or if I can come up with something quick, something easy that you can instantly apply and see your results. I'll definitely keep adding them to the course. I just asked, I mentioned all of my courses. I, you know, I keep on constantly updating gives us to make sure they're relevant and up-to-date, right, so that's all for this lesson. And next lesson. 20. Conclusion: Congratulations for making it this far to the course. By now, you should have a solid and strong foundations of backlinks. Anchor text, different types of anchor text, and how to properly plan your backlink strategies before you actually start building your actual links. You will also have a solid foundation and understanding of how to build each types of links and know what types of links actually work. From now onward, it's time to start gathering everything that you've learned and implemented on your own website or your client. The key idea here is to be consistent. Consistency is the key to your SEO success. And once again, if you're looking for to contact me, Let's say if you have any questions or if you want to learn more about anything. So the first way is you can do it via the course Q&A section. You can also reach out to me using either of these emails. The first one is my personal emails and the second one is my agency email. I've also created a private Facebook group where you can ask questions, discuss adding red to SEO and pulls your achievements there, I highly encourage you to join the Facebook group. And the group name here is practical SEO training course. This is day. The group photo with when you do a search for it, you'll find that this a profile picture of the group. And that's all for it. But once again, thank you for purchasing this course. And I look forward to seeing you crushing it in the search results. Thank you for watching and happy ranking.