Transcripts
1. Leverage Your Book: Introduction: Hey, hey, hey, welcome to
the scale up masterclass. I am charisma arrow,
high-performance mentor, transformational teacher, and founder of alpha queen, CEO. I teach entrepreneurs and emission different
brands how to leverage your brilliance into building wealth so that they can
scale their income, impact and influence while
connected to their purpose. In this masterclass,
I'm going to teach you and share with
you five ways. You can leverage a book
for your business. And in that way, you can scale your business
to the next level. Now this masterclass is for entrepreneurs, business
owners, creatives, and service
providers, as well as authors or aspiring
authors to beat. Now, we imagine is successful authors
life to be at elicit, write a book or several, sell millions of copies, sit back and relax in
a secluded island. While living off
your book wrote. Nothing can be further
from the truth. And in this masterclass, I am going to share
with you five ways that now you
can think outside of the box where you
can really leverage your book to a skill,
your business. And these ways and
strategies is really going to leverage the
opportunities to diversify. Ways that you can
bring more income into your life and
into your business. Let's get started.
2. The Truth...: Now we imagine a successful authors
life to be adolescent. Right above are several, sell millions of copies. Sit back and relax on a secluded island living
off of your book royalties. The reality couldn't be
further from the truth. A typical book author barely makes more
than minimum wage. And that's, that's the truth. Statistic show that even though you may
receive an advance, 10% royalties of net profit
from each book sale. Your book retails for
about twenty-five dollars. You will need to sell at least 4 thousand
copies to break even on a $5 thousand advance. I'm not saying you can't make
money from writing books. But what I'm saying is the
likes of John Grisham, Stephen King, JK
Rowling, prove you can. However, even if your
reality was $1 per book, if you sold $1 million
MOM million books, then you could become
a millionaire. But few of us can sell a book, as many books as James
Patterson or Daniel steals. The average US or Canadian
non-fiction book is now selling less than
250 copies per year, less than 3 thousand
copies over its lifetime. Say it's publisher
Steve potency, and very few titles
are bestsellers. Does this mean that you should
even give up your dream of becoming a successful
author? Of course not. Because you can make a
living writing books. Even though if you don't
sell a single copy, you can use your book to create relationships with readers
and your audience. You can let your book
be your ambassador so that others can get to
know like and trust you. Your book will open doors
and grease the wheels of infinite possibilities for you and for your business
and for your life. The truth is, most authors fail because they don't treat
their book like a business. A successful business needs
marketing to make a profit. If you don't make a profit, you will go out of business. Successful authors
understand this. Now consider JK Rowling and
her billion-dollar brand, her best-selling book series, where it's turned into
a movie franchise, theme parks, a Broadway
play, and more. Part of your job
as an author is to increase a profitable path
to monetize your message. Because if you're anything like me and the clients and I have helped package your
brilliance and leveraged their brilliance
into building wealth. Whether that's
through a program, product or service,
or even a book. And beyond that, you can
effectively scale your income, your impact and your influence well-connected to your purpose. Then you know how
important it is to spread your message and to share the message that you
have inside of you. And to really do the work, the divine work and they purposeful body of work
that you are called to do. So your book is a tool, your book is a vessel for that message and
for that work is just a tool that's going to
attract other pseudo work that you are here to fulfill the transformation that you
are here to facilitate. Now, authors usually
follow one or three paths, strategies, and mindsets
when it comes to their book. The first one is the
right to his strategy. Second one is the
marketer strategy, and the third one is
the investors strategy.
3. The Writer's strategy: So let's start with
a writer strategy. Indirect strategy. The author focuses
on writing a book. Book seals it brings
the right is strategy includes traditional ways to
make money from their book. However, this leaves money on the table here to traditional ways to
make money from a book. First method is direct book sales with
traditional publishing. And where you receive an advance or relatives from one book. What a book is a
book advances you may ask and advances money that comes from the
publishing company when you sign on to be a writer
or author with them. Number two, method number
two is to generate sales based on the content
of your self-published book. This is now where
you self-published book using places like Amazon, the Amazon publishing platform
to publish your own book. Now a savvy authors look for income opportunities
beyond their book sales. The major reason is
that limited seals, there's a limited sales
capacity of a book. And that is what this
masterclass is about. To help you think beyond just your book
and the book seals. To think beyond the box. I'm just writing the book just to get your message
out into the world. But so that you can
have a greater impact, greater influence, and in greater income coming in to your life and
to your business. Now consider this. Your book is a marketing tool, not the thing you market. Most authors make the mistake to market their book, that's wrong. The reason is that
the book seals are really the primary goal. The primary goal is to use the book to get something else. We'd like to say that
authors don't want a book. They want a book that gets them, for lack of a better way to say. For almost all of our authors, they see a book Getting them
one of six basic things, 11 is to raise visibility
on your profile. Books can improve and increase your visibility in
any number of ways. Like make it easier to gain media exposure to raise
your profile in your niche, is to increase your
authority or credibility. Books help an author
established authority and gain credibility
within their field and in the marketplace. Number three, get new
clients and opportunities. Books can easily help generate new business and
other opportunities across a variety of platforms and venues
in multiple ways. And we're gonna get
into it a little bit further on in the semester. Then before speaking
engagements, a book is almost necessities unnecessary city for becoming a page speaker are often getting booked for any public
speaking at all. Number five is about
leaving a legacy. A legacy is so dear to my heart when we go
into businesses, not only about making money is not only
about having impact, but it's about leaving
a legacy in his world beyond you when you've
passed on from his life, what are you leaving behind? What is the legacy
that you've created? That generations after
generations are going to follow and continue
networked at you started. A book can help
establish a legacy and pass your story
on to others. Number sick six
is impact others. This is somewhat covered
by the first question, but you can put it here as well. For some authors like yourself, this is often the main
benefit is to impact others. The either do not care about what they get
from their book of the care than only as
a secondary benefit. But note that any book
can be effective. It has to impact
others is not just the authors place to put a high emphasis in
this than others. You just not can't be just
can't care about only impact, not about the other things like the income and the
influence and leaving a legacy and all these
other benefits that I've shared in these six ways.
4. The Marketer's Strategy: Let's talk about the
marketing strategy. Now. In a marketing strategy, the author focuses on
writing a good book, but it's positioned to
lead readers to buy their services to preclude products like an online course. Here are four ways that you
can use your book to grow your business by selling
products or services. You can solve things based
on your book's content. You have an unlimited number
of ways to earn money. What do I mean by earning money
from your book's content? Several examples
include product sales, speaking, gigs,
consulting, teaching, pre-sales, crowdfunding,
special events, and tour travel
tours and beyond. The list goes on and on and on. That is the marketing strategy.
5. The Investor's Strategy: Number three, the
investors strategy. Now this is where it
really gets to see. This is, this is what
I leave my clients to. This strategy, the
investment strategy. Not only about
writing a good book, It's not only about leveraging the content of your book to
create products and services, but the investors strategy now, it's on about when the author implements everything
in a marketing strategy. Leverages their book into the higher price products and programs for transformation. Now we're having
some real impact. Here's the beginning of the
five ways that you can make money beyond your book sales
to expand your income, your impact, increase your income and
attract global opportunities.
6. #1 Develop an online course: The first way is develop
an online course. I touch base a little
bit about that earlier, but let us consider
developing an online course. Now, you've come to this
point and you've packaged up whether that's your
expertise, your experience, your knowledge into this book, your message to attract your ideal audience
to have an impact. When you create
an online course. Now you are taking your
audience to the next level. Now if we were to do the
math on this, consider, let us say you
have $1000 course, you're selling your
course for $1000, and this course is
based on your book. A very reasonable price. It could even be 997, which is really a 1000 bucks. Now 25 people a month
sign up for your course. That is $25 thousand a month. 12 months. You can make
$300 thousand a year. If you don't have a
course, that's no problem. Your course could contain
the same content as your book and help your audience implement what you
share in your book. Do you see how that works? Not only rely not
relying on book sales, They may be some trickles
of sales coming in, but that's not your
primary focus. Your focus is yes. Increase your income. Yes, expand your impact. But three is deeper
transformation. Now you're taking
your audience to the next level to really help solidify what you are
teaching in your book.
7. #2 Mentoring, Coaching or Consulting: Number two, consider
mentoring, coaching, or consulting as
your second way to make money beyond
your book sales. Now, how much do you charge? Now the mentoring,
coaching and consulting, reading out is a more in-depth
container where you take your clients through a
process based on your book, maybe forever longer period, content of process, timeframe. And it's a bigger investment. How much do you charge
this concluding courses? Coaching a community,
live events, even give them technology
that would help them help your clients
get faster results. Most good coaches
charge between a $1000 to $10 thousand per month. Let me repeat that. 1, $1000 to $10
thousand per month. Money math, Let's do that. Let's look at the money.
Let's look at the dollars. Let's say you charge
$2500 a month. You have a mastermind, you have some type of program, whether that's 90 days, six months, or 12 months, whatever that thing is. Now, if you had ten clients all going
through this journey, that's $25 thousand a month, $300 thousand a year. You're servicing less clients
at the bigger price point. Because now it's a deeper,
more transformative container. And you still come out with
making $25 thousand a month, $300 thousand per year. That's just an example.
8. #3 Create a membership site: Number three, start
a membership site. The third way to
make money beyond your book sales so that you
can expand your income. So you can expand your impact, increase your income, and
attract global opportunities. The third way is to
start a membership site. Now, a membership site is
basically an online course that people can get access to the information in your book. Seen people charge any way from $10 a month to $10
thousand a month. But that's up to you. If you were to
charge $50 a month, that to 500 members, That's $2500 a month, and that's $300 thousand a year. Now, to create a membership site is a little bit more involved. To build a momentum, you need to have more
people in there. But once the momentum is built, you have a solid foundation. You have this reoccurring
income with your members coming in continuously and you're
making money unchanging lives, and having deep transformation
every single month, every single day,
every single week.
9. #4 Launch a Mastermind: Number four, and I'm
excited about number four. The fourth way to make money
beyond your book sales. You can expand your ink pack, increase your income and
attract global opportunities, is to create a mastermind. Now your mastermind is like
a program on steroids. Most of mine is a
like-minded group where people who share a common
goal come together. They invest in themselves and their businesses under lives through working with you and enrolling into
your mass-to-light. The real value of a
mastermind is the group, not the leader and
not you per se. The better and more
successful to group, the more valuable
the master mine. It has a lot to do with who
you enroll into your message. What is the
expertise, the value, and the knowledge that they're all coming together
to pull together, to create that mask to mine, where you are the leader
of that master mine. Now let's say you charge $25 thousand per
person to 12 people. Again, that's $300
thousand a year. Now, I've been in
masterminds that are free and then there's some
that it costs $30 thousand. And then there are some
costs over a $100 thousand. Masterminds to be in the
room at that caliber. So the mass is a great
way that you can really leverage your book
beyond your book seals.
10. #5 Leverage creative ways: In number five, the fifth
way to make money beyond your book sales so that you can expand your impact,
increase your income, and attract global
opportunities, IS strategising and implementing creative ways to
expand your reach. We spoken about developing
an online course, doing mentorship and
coaching or consulting, started a membership
site, create an amide. And number five is a
really getting into those creative ways
that you can make money beyond your book
sales with your book. So the first way you
could sell t-shirts, coffee mugs, other
promotional products. Or you can offer
traveling tours where you take your group of readers to places that
inspires your book. Your book is more
related to travel. Or you can set up a
crowdfunding campaign on sex and indigo goal to
raise money for expenses. You can sell exclusive
bonus material such as additional
or extra chapters, poems or short stories to
your website or fiber. You can get advertising
income like sell ads based on
your, on your book, on sites like what
paid futures or try earnings through affiliate programs like
Amazon Associates. You can offer a fiction
writing workshop or even things like
having your book setup to be a lead generator for your coaching consulting or whatever service
that you may have. And you can put that on
sites like Udemy or even Skillshare so that that
can relieve back to your programs,
products, and services.
11. Ways to promote your book: That has been five
ways I've shared with you where you can monetize your book and go beyond just a book sales so that
you can expand your impact, increase your income, and
attract global opportunities. Now I'm going to share
a few ways that you can actually promote your book. The first way is to
create a video trailer. A book is nothing more than a movie you play in your mind. Create a short video trailer to get people excited
about your book. You can use tools
like Adobe Spark. I'm Anita mortal and muggy XTO to actually create
this product where you can actually create this
little movie trailer to get people excited
about your book. The second way you could
do a virtual book tour. Now, people usually have
like a big book launch. You can also do a
virtual book tour. In addition to sending
copies to your book, to book reviewers and book review CEC sites
like GoodReads. Create a list of
podcasts, tweet chats, and Facebook live sessions, where now you can really
attract your ideal audience. Where you can get people starting to talk
about your topic. And you can invite
them in, into your, this really intimate space
for this virtual tour. Another way is to create
a Facebook group or fanpage to simply centered
around your books topic. So you can create
a space where now they can come and
engage with you. And finally, build a website. You can create a simple website, simple book or author website on your own for
less than a 100 bucks, you can use something like
Wix.com and other platforms where it's really focusing on the book and
the book content. And then you have
an opportunity, you give away a
chapter of your book. Then you lead your readers now to get onto
your mailing list. And then you can
invite them into maybe a Facebook group and where you can start
building relationships. And that's where now you can cultivate that engagement,
that relationship, into leading them into
your online course, your program coaching program, consulting services,
membership site, or mastermind and beyond.
12. Conclusion; Leverage Your Book As a Tool for Your Business: So here's the conclusion. You need to leverage your
book for your business. Simple. This masterclass is really helping you
shift your mindset. If you're an author and an author and you have
written in your book, you're in a process
of your book. I really want you to shift
your mindset when it comes to thinking about your
book and your book sales. Leverage your book
for your business. If you're writing a
book for your business, you shouldn't think of it as a profitable vehicle or a way
to generate passive income, even though it may
bring some income in, you need to shift your mindset. It just means that it shouldn't be its primary focus or purpose. Instead, the purpose of your
book is leverage. Your book. It's like a business card,
brochure, a website, an asset you share with
prospective clients, partners, investors, and the media that would lead
to the next conversation. The next sale, the
next opportunity, urban, next potential
joint venture. Use your book as
a marketing tool. Rather than simply
marketing your book. Think about it. How you can use it as a tool to market the
rest of your business. Let's take for example, of a book launch.
Your book launch. It doesn't have to
be a huge event unless you want it to be. But it can be a collection
of friends, colleagues, clients, and influencers
in your industry. Create an event
that gives people an opportunity to
enjoy an akin apes bubbly short talks and industry leaders given up
something to talk about. You can turn this
into a word of mouth, into a free marketing by inviting them to tweet
posts on Facebook. Linkedin, tell their friends and colleagues about the event. Your book and your business. Link your book back
to your business. If you've chosen the
right book idea, which is going to leverage your business and the
transformation that you are here to facilitate and solve the problem
that they have. Because you have
the solution and you've packaged it into a book, it should already be
relevant to your business. Here are some ideas. You can create PDF
worksheets and templates to support a major points
senior in your chapter. You can create printable posters that illustrates your framework. The key points you
cover at a glance, you can film some videos with more in-depth content such
as industry insights, interviews, or client's
case studies that expands on the
ideas in your book. You can offer a reader of a discount or bonus
if readers sign up to related programs or a workshop with you,
workshop with you. If you offer these bonuses in exchange for your
readers e-mail addresses, this gives you the
opportunity to regularly send them free content to
develop your relationship. This is important. You just get to short-term, you got to think long term, you have to think the long game. Another way is to use your book to pre-sell your prospects. Your book is a tool that
pre-sales your prospects, rather than working to
convince them of your value and holding their hand
every step of the way. You simply give your
prospects a copy of your book to read for free. You don't
even charge them. This way. You answer there
pre-sale questions, they learn about you
and the way you work. The honored and excited to
have been given a book, a free book by you. And they know that you
have a solution to a problem that they
have, It makes sense. Another way is to expand your
reach with endorsements. Now when it comes to
leveraging your book, however, it endorsements are a great way to get in front of more people. After all, if someone
has taken the time to read your book and write
some kind words about it. These demonstrates that they respect to you and
your thoughts. Next week is to give away your
book to the right people, which we mentioned earlier. First, give your book
to your target market. Your book is designed to bring more revenue into your business. This is first priority, should always be about
your ideal clients. This means being clear on who they are and
where they hang out. You can get free copies of
your book into their hands. Then because you've
linked to your book, back to your business, they will have plenty
of opportunities to contact you to work together. Now the key is
shifting your focus. Your book. It's not an income stream. A DOI can be, it is
a business card. It leverages your business. Its primary job is to
degenerate revenue. Even though that's great. And we've talked about many of those ways that you can write. Its job is to lead to
revenue-generating opportunities. This mean thinking as
your book as a tool, you can leverage rather as a
product that you can sell.
13. Recap: As a recap, in this masterclass, how to monetize a book, I've taught you how
you can in five ways. You can make money beyond your book sales so that you
can expand your impact, increase your income, and
attract global opportunities. I've also shared about the
three marketing strategies. The, you can, most of the
most book authors establish. But the favorite way is
really to investors strategy. Out of all of the three that
I recommend that you follow. Secondly, I shared with you how to shift your mindset
when it comes to your book, to leverage your
book as a tool to increase other income-generating
opportunities.
Kharisma Aro, High Performance Business Mentor
