Leverage Pinterest for Your Creative Business: Strategies for Attracting Clients | Ohn Mar Win | Skillshare

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Leverage Pinterest for Your Creative Business: Strategies for Attracting Clients

teacher avatar Ohn Mar Win, Illustrator Artist Educator

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.



    • 2.

      My Pinterest Story


    • 3.

      Top 3 Benefits


    • 4.

      Finding Your Way Around Pinterest


    • 5.

      Your 5 Step Plan


    • 6.

      Your Profile


    • 7.

      Preparing Your Boards


    • 8.

      Preparing Your Pins


    • 9.

      Pin Regularly


    • 10.

      Business Account & Analytics


    • 11.

      Final Thoughts & 14 Day Challenge


    • 12.



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About This Class

Did you know Pinterest is actually more of a search engine than a social media platform? And it’s a platform that many art directors, as well as your potential clients and customers turn to first when looking for art, design or illustration. This class gives an informative overview and effective actions to make the most of Pinterest for your creative business.

I will be putting forward a 5 point plan to incorporate Pinterest as part of your art or design business marketing or simply want to reach a wider audience. We will dive into the many valuable features it offers for your work to be seen by the right people such as :

- a compelling profile

- creating discoverable boards

- preparing effective pins

- pinning regularly

No previous experience with Pinterest is required for this class, as I'lll show you all the tools for getting started and making Pinterest work for you.

Meet Your Teacher

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Ohn Mar Win

Illustrator Artist Educator

Top Teacher

Hello I'm Ohn Mar a UK based artist, illustrator author with a long and varied 20 year career. 

I am a great advocate of sketchbooks having filled over 30+, which each serving as a record of my creative journey as a self-taught watercolourist for the last 7 years. They have helped capture my explorations in texture, line and tone as I extend my knowledge with this medium.  I also share process videos and sketchbook tours on my YouTube channel - please subscribe! 



Filling my sketchbooks remains a constant in my life,  and furthermore inspiring many folks to pick up a paintbrush. Oftentimes these sketch explorations provide the basis for classes here on Skil... See full profile

Level: Beginner

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1. Introduction: Hi, I'm Emma and I'm a illustrating service designer and I've been using Pinterest for over eight years for personal and business use. Did you know that Pinterest is actually more of a search engine than a social media platform? It's a platform that many art directors, as well as your potential clients and customers will often turn to first when looking for art design or illustration work. This class is designed for any artists who want to find more clients and grow their reach. But also if you're just a casual painter or if you already run an art business by the end of this class, you'll be able to understand how to optimize your work for maximum exposure on Pinterest so it reaches the right people. No previous experience with Pinterest is necessary for this class because I'm going to show you all the tools for getting started. There's a five-step plan that is going to really give an informative overview of how Pinterest works, along with loads of tips and tricks to make the most of Pinterest and also as an added bonus, there's going be a 14 day challenge where you could put into practice what you've learned about Pinterest key wording, organizing your boards, pinning with your target audience in mind and I really think this is going to put you on the path for Pinterest success. 2. My Pinterest Story: I actually started with Pinterest quite by accident when I needed something to occupy my time during the feeding of my second child. Sometimes it would take about 30-40 minutes and I only had one hand free, so I couldn't even turn the pages of a book properly. Since that time, Pinterest has really become an integral part of the way I create odd. It gives me an incredible amount of inspiration and it lets me gather a lot of ideas in one place. Now, back then, I was only using the desktop version because I didn't have a smartphone. One of the first boards I set up was the printing pattern one, which quickly started filling out. I started creating new boards of images in the illustrations that I found really personally interesting, like places I want to visit, film photography, even a Jane Austen board. This pretty much carried on with no forward planning because I wasn't actively working as an illustrator at that time, and it was something that I did on almost a daily basis. I just really enjoyed it and since I had two little kids to look after, it fitted in with my lifestyle. One thing I didn't realize when I decided to come back into the creative industry and have another short-term illustration was the role that Pinterest would play. The wealth of inspiration that I was drawn to, was actually informing me of the themes that I actually had a personal connection to. You can tell I've got a lot of kitchen food images and also vintage images. This is what I'm personally drawn to as an artist. It directed me to make choices in the early part of the career for the type of illustration I wanted to create. Even though I've been pinning for pleasure for several years, later down the line, it really served me well. If you fast forward a year and a half where I had just set up my first website, and I only had a dozen images to begin with, but I soon started to fill it up with illustrated recipes I've been uploading to vapor and cook, or my own skill share projects that I had created for class if I had watched. Now, I knew enough about the Pinterest fee to understand that I needed to format my work a certain way. I started to research the best ratios, in those days they were called giraffe pins. For me it was quite natural and easy for me to pin from my website. Within ten months, I actually had my first big packaging project. One of the first things they said in an email was, we saw your work on Pinterest. It proved to me that Pinterest really was working. With each project that came, I was able to make those art into pins and add even more of my content onto Pinterest for people to see. I want to quickly show you projects that came about because clients saw my work on Pinterest. This is for DEMDACO, and it was the autumn vegetables that they saw on Pinterest and it was turned into a really lovely cutting board. This is an editorial piece for Beer Advocate magazine, and it was about making beer out of vegetables such as carrots, and chilies and pumpkins. That was a really interesting article to illustrate. This was actually a phenomenal project for me. It was for wrap-up hop food event in Toronto, and it was for originally an 80 foot banner that was going to wrap around all the food stores they held over several years. Basically, I got paid again and again every summer when they held this food events. That was wonderful. As often happens in many of these projects, the commissioning editor, or in this case, the author of this cookery book, had researched a lot of illustrators on Pinterest, and luckily, I was the one that she chose in the end to illustrate her book. There were over 100 illustrations of things like potato peelers, tim tomatoes, and vinegars and oils. Pretty soon after that was this packaging project for a Choppy and Pico company. It was a whole load of fun, and is exactly the illustrations I loved doing. Pinterest makes it so easy for art directors to search for related images and images created by you on a theme. For me, the big projects, the meaningful ones, the serious ones, with the serious budgets, usually came via Pinterest. I would say even now, 70-80 percent of the time the commissioning editor or the designer saw my work on Pinterest first, and then they checked out my website and then they checked out my Instagram. In my next video class, I'm going to tell you why these folks are most likely to turn to Pinterest first. 3. Top 3 Benefits: In the last two years, Pinterest has gained more users in America than Facebook and Twitter combined. In the last year, visual searches on Pinterest have increased by more than a 100 percent. This is a really big deal, especially if you're an artist. If you're not using Pinterest now is a great time to start. First off, just in case you didn't know already about Pinterest, it allows users to share images associated with products or projects and services such as illustration or photography or crochet. It lets you visually discovered new interests by browsing images that others have posted. It's like a web-based pin board, but with greater organizational functions. This is a really simple diagram of how Pinterest would work. You have a pin that you created. Let's say it's my English biscuits. One of my followers sees it and pins it on to their board and somebody who has the biscuits shown in their feed by Pinterest also pins it. Their followers pin it and their followers as pin it or it's shown in other feeds and as it repined and repined onto other boards when somebody's looking for English biscuits, as in a search, it will come pretty high up. This is my current feed, as you can see, it's filled with all sorts of images from travels, ceramics, a bit of home deco, illustration, recipes. People typically pin or save images they found on the web or on Pinterest itself to different boards. You can actually categorize them into different image collections. I'll talk about that later. Many of the images saved Pinterest are clickable and they open up in a new tab. This links back to the original webpage that they were found like this example here, it links back to my spoon flower shop, unknown for many people if you're creative or even if you're not, Pinterest is just a wonderful way of collecting ideas. It can be a little bit of a rabbit hole. I have been known to disappear down it for quite some time. In this section, I'm going to explain to you that three amazing ways that Pinterest helps me in my creative business. Firstly, it is a visual search engine and a very good one at that. A lot of content is evergreen, which means the pins have been hanging around for years rather than just days, which is really important when somebody is searching for your work and pins that you create from your website or Etsy or YouTube will always link back to you and you can have as many as you want. I really want to emphasize the fact Pinterest really is a visual search engine. I know people turned to Pinterest to look for amazing recipes or for creative craft projects. They're doing this by using the search function on Pinterest, and this is crucial. The search function is a really powerful tool. In fact, two years ago when Pinterest's rolled out its update and put its visual search feature front-and-center of it's app. Google announced very soon afterwards it was doing the same thing with its own search engine. Just as an example, you saw me typing in Tolkien tattoo because I might get one. You can see that if you scroll down, the second thing that comes up is tattoos on Pinterest. I have also noticed that third item that Google or thrown up is also a Pinterest load of the Rings board. In the Pinterest app, it makes it really easy to search precisely for what you're looking for and it even comes up with its own suggestions. I really am looking for Tolkien tattoos. At the top, it suggests you may want to look at tattoos in Elvish, or you may want to look at JRR Tolkien as a symbolic tattoo, or you may even want to have a tree of grandeur tattoo. Now, by way of comparison, if we were to try and find Tolkien tattoos on Instagram, you would type in hashtag Tolkien tattoo. Yes, they do come up, there's just a 1000 of them, but there's no way to search within categories. You'll have to scroll through them all and find something that you like or are inspired by, while we're here, let's just do something random. I just typed in retro sci-fi art to see what came up. There's over 1000 pose connected to it. But again, they're not categorized. If you're looking for comic book cover, you'd have to trawl through the whole lot to try and find it. Let's compare this to Pinterest. Now if Pinterest, as soon as you start typing in sci-fi, it'll bring up what it thinks are really good suggestions like costume, aesthetic, interiors, fashion. We want sci-fi art. You can see at the tabs at the top, they already throw in like future city wallpaper, aliens, space plan, robots, spaceships. Let's look at spaceships. That looks like 2001. There's so many different areas you can explore within that one category. They're all there presented very nicely for you, so you don't have to search very hard. That's one of the beauties of Pinterest. I know we're searching for stuff at the moment, but when it comes to creating and pinning our art, we want to make it really easy for other people to find our art or our products. This is one of my pins and I typed in vegetable illustration is the top one there. There's other suggestions, I don't know why mine came up in watercolor because it was created in Photoshop. But my point is, Pinterest has already made it so much easier for you to try and find different elements of vegetable illustration, like cartoon illustration or vegetable characters with little smiley faces. This is a function that Instagram just can't provide. It can't provide this preciseness. When you look on Instagram, there's over 250,000 post under the hashtag food illustration. You'd have to go through them almost individually to try and find something that you were after. It would be a lot trickier to search for vegetables with little smiley faces or the ones that were created in watercolor. Once you stop thinking of Pinterest as a social media platform and start treating it like a visual search engine, your Pinterest strategy will come together. For me, Instagram doesn't have the most efficient search tools and it's more about creating the community. In my experience as a fairly niche food illustrator, in our director or somebody who commissioned artwork were to look for something specific, they would turn to Pinterest for this very reason because it is so much easier than Instagram defined imagery. I was exhibiting at the Blueprint Show last year in New York and a manufacturer, I'd never met before, actually said, "I know who you are, I've seen your work all over Pinterest." We had a long conversation. When I use the term evergreen content in the context of Pinterest, it doesn't have anything to do with pine trees or winter. It means pings that are there all the time. They keep cropping up again and again and again because of the way that Pinterest works. It means that it will continue to appear in searches and on people's feeds, and it will provide traffic to your website. If you were to type in Ohn Mar Win Illustration, this is what it would throw up and just look at this first sketch. It was created in September 2016. At the time of this recording, that is almost three years ago, I'm not sure why Pinterest is showing them in this particular order, but there's a whole mishmash of new and old work. There's stuff that's like three, four, five years old, going all the way back to the very beginning. This particular brush pen sketch that we're just coming up to now was created only on my blog. It didn't even appear on my website because I didn't have one at the time. You can see it says August 2014, which at the time of this filming is almost five years ago. To this day, I still have clients referring back to this sketch in their briefs to me. As I have a business Pinterest account, I'm able to access my analytics and have a look to see which of the pins from my website are doing the best. These have been saved the most over the last 90 days, starting with mushrooms, then fruit, kitchen utensils, Pride and Prejudice, more fruit and vege. What you can see in common for almost all of them is they were created a long time ago. I'm filming this class in July 2019. Some of these pins are over three or four years old, yet they are still being consistently pinned. I can tell from our analytics, people are clicking through to my website as well. That's pretty important. They have a much much longer shelf life than Instagram. Instagram might be around for two or three days. We're looking at pins that are around for two or three years. That beauty of Pinterest is if your content is relevant, it will continue to come up in searches and appear in people's feeds and get website your traffic for years to come. It can easily be repined and it will circulate across the platform. Everyone is so focused on Instagram. For me, pins on Pinterest have a lot more staying power. This I think is so invaluable and it makes me feel like my hard work in creating these pieces and arranging them didn't go to waste. One of the biggest advantages of posting visuals to Pinterest is that every pin is directly linked back to its original source. It could be your website, Instagram, in your shop, Etsy, spoon flower, your blog or YouTube channel. Essentially it allows you as an artist or a writer or anybody with a creative business to boost traffic to either your website or shop. When I typed in Ohn Mar Win Illustration, one of the first thing that Pinterest threw up was actually YouTube video that I created. I only have a very small YouTube channel, but it will link straight back to there. Imagine if you had 20, 30, 40 YouTube videos all pinned onto Pinterest, it would be a wonderful way of diverting traffic to your channel. Another example of a link can be seen here. It's my fabric collection when life gives you lemons and it's being pinned by Missouri Star Company and it leads straight back to the website. I didn't actually pin this, it just appeared on Pinterest, so somebody must have done it. Another example is these pen and watercolor fluorophores. It links straight back to my Skillshare class, sketchbook practice, bring watercolor to life with simple line drawing. That's a really helpful way to get people to look at my Skillshare classes.[MUSIC] 4. Finding Your Way Around Pinterest: I just wanted to quickly derive a typical Pinterest profile or fee just in case you've never used it, or you've always wondered what some of the little numbers and tags were for. I also don't want you to be too overwhelmed or bogged down. I want this class to be really simple and easy because Pinterest can be simple and easy. There isn't massive strategy. I know loads of bloggers have written tons of stuff on it, but I just want to take the simplest really especially for you guys. I'm going to start off by showing you Pinterest on the desktop version and some of the definitions. This is my feed on the desktop version. If we go back up, I'm going to click on my profile picture. We are presented with this screen. I'm going to show you on the iPad and the iPhone, this is called your home screen. We've got various things here. First of all, is your profile picture and your profile description, both of which are really important. These would be the people that I'm following and these are my followers. You can see here I've got over 14,000, but this figure really isn't that important and I'll tell you why later. This tab is the boards that I have created to pin my pins onto. Also up here the little bell icon is the notifications where people have been pinning of my boards. Also in this top panel on the very far right are three little dots, your settings and I'm going to talk a little bit more about that later on. So we've got things like editing your profile account settings and things that you may want to claim, but that's for a later class. The overview tab is what somebody would see when they would first arrive at your Pinterest profile includes the featured boards. Again, this is something that I'm going to talk to you about later. Then following that is my latest pins. I've been doing it this morning. So there's a lot of colored trend information there. When you launch the Pinterest app on your tablet or iPad, this is your feed and if you press saved, it will come to the profile and you can see my boards and it's pretty much the same setup as the desktop version. That's my recent pins, my followers, and the people that I'm following. If you look at the overview, this is the featured boards just here and you can slide it around like that. I would say I do the majority of my opinion on my iPhone and its a much narrower version you don't see so much of people's feeds, but the setup is pretty much the same. You have your followers, the notifications and if you press save, it will go back to the profile where you can see the boards and the pins. There's tabs at the top there for followers and following. In the top right-hand corner there's a little hexagonal not symbol, and that would be where your settings are only. Now you have a brief understanding of how Pinterest works. You can start saving pins to your boards and there are two ways of doing it. The first way is to save pins while you're browsing Pinterest itself. You can hover your cursor over the pin and click the red save button that appears in the top right corner, and you will be asked which board you want to save it to. I'm going to save it to Love DRINKS illustrations or you can pull down the drop down menu and save it to the board that you want, again Love DRINKS illustrations, and same again with this one. So it's pretty simple. If you go to my Love DRINKS illustration board, there they are and there's the other drinks illustrations I've pinned. Just for comparison, I want to show you the app version on my phone and we have the same three drinks here. What you can do is press down on the pin that you want to put onto your board and that little pin symbol comes up. Then you can choose which board you want to pin it on. Again, just press down on your screen, wait for the pin symbols to come up, then choose your board. The alternative version is to click on to the pin and then click onto the red save button and it works in exactly the same way. The other way you can upload a pin is from different sides on the World Wide Web. This is my website and I pin from here the majority of the time, I actually have my website setup say that the, say the pinned button appears as soon as you hover over that image. I will be going over the best practices for this in a later class video. Most sites that you visit will have a hovering Pinterest button or make it easy to pin two pin dressed or you can install your own pinned button or you can pin directly from Instagram. I'm going to show you this in more detail later on, and it is really easy. I do it myself quite often. Again, there are best practices and, points to remember when pinning this way which I will discuss in a later video. 5. Your 5 Step Plan: Before we get stuck into the nitty-gritty details, I know there are schedulers for Pinterest and I want to say this now. Throughout this class, I will only be showing you how to manually pin. It is all I've ever done and I'm pretty happy with the results even after all these years. I've never used schedulers on Instagram either. But I don't want this to stop you from looking into Tailwind or other apps, if you're that way inclined, it's just who I am. Manually pinning suits my personality. Let's carry on now. There are five main areas that I'd like to cover in the rest of this class. It may seem like a lot of information to take in, so please, please don't get overwhelmed. I have tried to break it all down into manageable chunks. Number one is your Pinterest profile picture and your profile description. Then we will go on to creating boards and their description and the order they should probably go in. Then it is the preparation of effective pins, including things like keywords in the descriptions and the ratio it should now be created at. Fourth is pinning regularly or consistently. Fifth is consider getting a business Pinterest account if you have any sort of dealings with creative business because it will give you analytics and feedback. However, as far as I can tell, this is only something that is available on the desktop version of Pinterest. 6. Your Profile: Exposure on Pinterest is useless if you don't have a profile that will make people want to follow you. There are several small but vital parts to this, starting with your profile photo, because this is the first visual representation of what you have to offer to a potential follower. The profile picture or logo, whichever you decide to go with, should ideally be consistent across your social media and website. I am more inclined to post smiling faces of yourself because it will help people to connect with you. Although one point I would make is to avoid selfies. Please upload a nice clear photo of yourself. Also remember, a lot of people are using Pinterest on their handheld devices, so the image has to look good, really small. First of all, the business name field on your Pinterest profile can hold up to 30 characters. I would recommend making the most of it by including a little bit about what you do as well. I have put Ohn Mar Win Illustration & Design. By clearly stating your niche, whether you are an artist, photographer, blogger, or crafter. It will help show your personality and also including keywords like illustration or artist will help your account appear in Pinterest search, if anyone uses these words and this can help you gain targeted followers. Also really important is telling potential customers or clients how you can help them in the description section. When you write your description, make sure you tell them what your business is, whether you sell a product or a service, and you have to be really concise because you only have a 160 characters for the description. A really good example of a good profile, name and description is Stephanie Fizer Coleman, fellow Skillshare teacher. She states she's a children's book illustrator and in the description, also a licensing artists with a passion for color and texture. She also teaches Photoshop and Procreate classes on Skillshare. That is really helpful for people to understand quickly how you can help them. Another important aspect which you can't overlook is making sure that people have a way to find more about you. Make sure that you have a custom URL. It doesn't mean you have to have a website. It can link to your Etsy store or your Instagram profile. You'll be able to redirect them to wherever you want. Make sure you're sending people to your main online presence. In Steph's case, it's a website link to blog post with really great advice and also tutorials and links to her classes. Another example I wanted to show you is Heather Dutton's Pinterest profile. She calls herself Hang Tight Studio and she says in her description surface designer, color lover and inspiration junkie. You can see she's very active on Pinterest and I know she uses that profile picture in her Spoonflower shop and on Instagram. Her link is to her website and this is what it looks like. You can see why she would want people to come to this site because she's got work in Target and Urban Outfitters. 7. Preparing Your Boards: In this section, I'm going to be discussing the action boards that you will be pinning the images to. There's quite a lot to take in, so I'm going to try and make it as easy as possible and divide it up for you so that you can follow and understand. This is what we're going to be covering; why it's important to create boards around the product or the service that you provide, and also your own personal interests. It's really vital to choose clear and concise board names, put them in the right categories and also create board descriptions that are easy to find by using key words, how you can choose that cover images, and the various sections you can put within each board. Also the positioning of the boards within your feed is really important too. I feel it's really important to create boards around interests and our two products that you're really passionate about. Not only will this motivate you to fill those boards, but it's also a reflection of your brand. Not only can you keep your inspiration in one place, but viewers can also get an idea of what inspires you and make a post connection. You're probably thinking, why is a business Pinterest account have all these other boards. It's just a real reflection of me. I always want to come across as authentic. I love Miyazaki films. I even created a Miyazaki portrait as part of the 100-day project. I didn't pin this, somebody else did. I keep these boards public, but there is a way you can keep them private if you want. I have always loved Cornwall. I used to go there all the time in my youth and I'm actually taking my kids this summer, so there's a reason why that's there. An Asian cooking flavors board. I'm Asian and I do illustrate a lot of Asian food and I cook a lot of Asian food. If you don't feel comfortable sharing boards like this, then by all means keep a secret board, which I'll show you how to do. Another reason why you should have quite a wide variety of boards is it gives potential for you to pin your own work to several different boards. Of course, you can start with one board, but eventually you can be pinned onto two or even three different boards, which means it's another way that your pins can be shared. You can see in my Love Food board, I have pins in the fruit section, I've got pins in the vegetable section and then you'll see I've got pins that feature my work on a board called Love DRINKS illustrations. It's in the tea and coffee section.This one is mine, and the vintage coffee courts are mine as well. This particular pin, although, it is an all coffee related there is some food elements there. Most of it is a beverage content, so I've put it on that board and it's really handy to have boards like this. While we're looking at the Loved DRINKS illustration board, I think it's really good idea to now discuss board names and how they need to be descriptive and to the point. You might want to take the name literally and include important words in the title. In my case, drinks illustration. Adding a description for each board is also extremely important because you want people to be able to search for your board. Remember, in that Google search, a Pinterest board came up 2nd or 3rd when I was looking for tattoos. Moving onto the board description, it has to be detailed and specific. It might seem that nobody's going to read this and it's really for the Pinterest algorithm. Think of these as key words: drinks, beverages, inspiration board, fruit juice, beer, cocktails. If you scroll down my board, this is what the board contains. The various markets that those illustrations belonged in. Light branding, editorial, publishing, and also design Without overwhelming you too much, I would like you to spend just a minute thinking about the type of customer or client you are hoping to attract. How would they search for your services? Think about putting that in your board description. My Love Food board is the one that has the most followers and it also has the most pins on it. This is my description for this board. Inspiration board for food illustration, fruit, vegetables, sweet treats, illustrated recipes, cooking kitchen poster, print, graphic drawings. I know it looks really spammy, but trust me, you want people to find your board. I want people to find my food illustrations which are in amongst all the others. It also gives an indication to people seeing this. I really love and understand this niche, which in turn adds to my brand. I'm going to quickly show you how you can change the description of a board using the desktop version of Pinterest. At the top is the pencil icon and when you click that, it says edit your board. You can change the name of your board, changed the description, changed the category it's in and also the cover picture. Using the arrows left or right, you can have the option of choosing an image already from the pins you have on that board. Board cover pictures are the first images that users will associate with your account. They should be high quality and eye-catching because you want people to be intrigued to click onto your board and see what other content it contains. Another top tip is to use your own art or imagery as the old covers. You can have branded titles if you want, but I just use my own illustrations. Example, I'm going to use Skillshare. We type that in and then create. We click on that pencil icon just above Skillshare and type in the description of this board using the tips that we went through earlier and then the category that it's in. In this case, it would be education. You can see there is also an option to keep this board secret. Where it says visibility. Now for instance, let's say you came across Nic Squirrell's pins of these little houses. Don't forget to do that. I'm also going to show you how to create a new board on the Pinterest App. Here we have Dylan's work, and I really love this image. I know she created it in Tom Flores class, and that is why you can see the skill share logo it's being pinned from that site. You press "Save" in the top right hand corner, and then right at the bottom it says, create board, because I want to create a new board or add skill share. We can add in the board name. I just wanted to say I don't often create board on the app because I find it too tricky to type everything in, then you go up to the top right to press "Create" and your board has been created. Now, we have to go back in and add the description. You can actually go back to the desktop later on and do this because I just find it too tricky to type everything at one go. Go ahead and choose the category again, education, and then press "Done". Something you need to be mindful of is the positioning of the board, the order that they are in. There is an old-fashioned term called above the fold and below the fold. If you are viewing the boards on an iPad, the top six boards appear before you need to start scrolling, and these should be your most important boards. This is what is below the fold. So the next 629 boards, that is only if I'm holding the icon in the landscape position. If you put it in the portrait position, it's slightly different. You might be wondering why am I going on about this? That fact is you don't know who is viewing your Pinterest profile and your boards. Again, it's just something to be mindful of. People will decide within three-four seconds whether they like the look of your board. So make sure the boards which are most important to you and your business are right at the top, so they don't have to go through 30, 40, 50 of your other boards. One really important tip is always have a board of your art or your products or your service right at the top, at least in that top six. As soon as they view your profile, you hope it will be the first thing that they click, and lots of pins with examples of your work in one place acts like a portfolio. I'm going to talk a little bit more now about how you reorder your boards, it is really quite simple. On the desktop version, select the board that you want to move, in this case, it's animal adore. Hold it down using your mouse, and if you shift it slightly, you can see that it starts hovering around like that, and then you can drag it over and drop it to wherever you want the new position of your board to be. I pretty much keep the top six boards in the same positions, but I tend to move the others around depending on what I'm researching at the time. So the insects and bug art was for quite a recent project and I'm not doing so much with it now, I'm going to move it down. On the app version on a Tablet, it's slightly different. You hold down the board you want to move and a series of icons comes up. There is the one with the two arrows on and reorder will come up, and the list of your boards will come up in the order that they are in. You select the name of the board you want to move, press down on it. While it pressed, move it to the position you want the board to appear in and then press down, and that's all finished. I want to talk to you about a feature within the boards called sections. This might not be something that you have to consider. In some of my boards, there are over 900 pins and it's a really great way to organize them for future reference. This is my love food board, I have got sections in it for sweet treats, vegetables, even eggs, so that I can find those images quickly for future reference and when I want to add more egg pins. I'm going to show you how to do this on the desktop version. First, the organized button is slightly to the right of the screen. Give it a click and then you will see that all the pins have a light gray line around it. When you select one of them by clicking on it, you will see they have got a red line and you are going to select the pins that you want for these various sections. At the moment, my illustrated map board is completely mixed up, I am selecting the European map so that I can put them in their own section. When you finish selecting all the pins that you need, you go up to "Move", and the next window that comes up at the bottom it says "Add section", and you should name your section something relevant. So I'm just going to type in Europe here for my European maps, and there they are. Like I said, this isn't something that you have to do unless you have a considerable amount of pins. It does not affect the algorithm and it takes a fair chunk of my time to sort through everything, so I'm working my way through it. The app version for setting up sections is slightly different. This is my food and kitchen pattern board. You press "Select" in the right-hand corner and you can see the pins come up and it's just a matter of tapping them to select them, the little tick marks come up to show you that they have been selected. Then when you are ready, you go over to the "Move" button on the top right. The next window will say "Create new" at the bottom, you click that and it says, Section in "Food and Kitchen Repeat", yes, that is what I want. You add the title of your section mine is "Fruit", press "Done" and the section is being added. There we are. I know that was a heck of a lot to take in, and I just want to go over the basic points of creating really effective discoverable boards. Pinterest is a search engine, and Pinterest comes up highly on Google searches. Think of the words that you would type in, in order to search for yourself in terms of your art or your services or your products. Always remember to have a board of your products or service right at the top that is clearly labeled as your work, so that people are drawn to that first. If you can, try and use your own work or art as the cover image for each board so it looks quite consistent. And finally, try to create a variety of boards that reflect your interests and more importantly, a variety of boards that you can pin your own work too. We are going to talk about pins in the next class. 8. Preparing Your Pins: Now we are going to be moving on to the actual pins themselves. You can create pins from your own artwork or photography, or you can pin from your blog, for instance. I'm going to show you several different ways we can achieve all this, and the best practices for creating a really effective pin. I just wanted to start with a really quick rundown of what we're going to cover in this section of the class. You need to understand that Pinterest will prioritize any new pins that you create and pin from wherever your website or Etsy shop. As soon as you create any new content on your website, remember to put it on Pinterest as well as Instagram. The other point that is important now, they changed it recently, is the ratio of the pin. We'll also talk a little bit about the pin it button on your browser or a save it button on your website. There's also going to be further information about finding keywords which are really going to be effective. Also, hashtags can be included. Really quick scroll through any Pinterest feed, this is my most recent ones, shows that there are different sizes, squares and also rectangular formats. This is actually Stephanie Fizer Coleman pin for her Instagram for artists class. There's more here, and you can see that she's used this portray format. If you haven't noticed, you'll see that this rectangular format takes up much more room in the feed than a square version. If you look at this one, which somebody had pinned from Instagram of my sketchbook, that takes up less room within a feed than this fruity smoothie, and this fruity smoothie takes up even more room. It's really vital to use this to your advantage. Same again here. Although the carrots are very pleasant, the green smoothie illustration takes up much bigger proportion. So your pins at that ratio is going to take up a better proportion of somebody else feed. I want to quickly mention here, last year, Pinterest outlawed what they called giraffe kings. You can see an example here with a carrot cake, the honey and fig tart and also the pairs salad. The name for them back three, four years ago were called tall pins, and I think Pinterest felt people were just abusing that function. Although 12 pins are in circulation, they have started to put a cap on them. Let's just go over the best practices for creating pins of your own content. Try to use a two to three ratio, which means that your images width is two thirds of its height. If you have a pin that is 600 pixels wide, it should be 900 pixels high. You can either upload a JPEG or a PNG file, and the maximum file size is 10 megabytes. If you do have giraffe pins in a feed, they will be cropped to 1560 pixels. But if you click on it, they will expand. Before I get into the section about creating pins, I wanted to share with you a top tip for finding key words within the Pinterest search field. As you can see, I'm typing in there illustration, and already Pinterest is showing me the top searches people are looking for. It's illustration, art, character, sketchbook, posters. I would absolutely make a note of that. The pins I'm going to create are going to be for my editorial illustration board. If I type in editorial, what comes up, spread, layout, magazine, design. Then if I want to change the app and type in portrait illustration, what comes up is; portrait art, portrait simple, portrait drawing, portrait line. Please make a note of what Pinterest throws up, because this is really going to help you when you write your Pin description. In the search field I typed in illustration portrait. Take a closer look at all the tabs that have appeared at the top of the screen, whatever your searching, Pinterest will most likely give you an indication of what are the most search terms within that field. In portrait illustration, we've got things like symbol, drawing, cartoon, vector. Since you start typing food, Pinterest is already thrown things like food recipes, food videos, but I'm typing in food illustration and this is what else is coming up, food illustration, watercolor, food illusion. I don't know what that is. Food illustration poster. Going to the top tabs, again, food illustration, water color, design, factor, menu, art, simple recipe and vintage and Italian are there. Which means that they are highly searched for. If we click the watercolor tab, we have even more tabs coming up like sketchbook, tutorial, hand-drawn. I've just clicked on illustrated recipe. That's actually one of my, which is really nice to see. My point being that it's really important to research or these descriptive words, before you write your own pen description. Looking at other fields such as graphic design, let's see what comes up. You've got things like portfolio, ideas, magazine, typography, inspirational projects, and branding. These are the top search terms. You should include at least five or six of these in your description. Moving onto photography already, we've got things like photography ideas, photoshoot, photoshoot ideas. But if we just stick to photography, let's see what happens. We have photography tips, fantasy, portrait, fashion, poses, people. Depending on what type photographer you may be, you can keep on searching around these terms and include them in your description of your own photographs. I know there are lot of surface pattern designers out there. If we typed in surface design, let's see what comes up. Surface design sketchbook, surface design wallpaper, textile, illustration, and these tabs are the most search terms. We have textile, techniques, solid works, interior, fashion, pattern. Let's click on pattern and see what tabs come up there. All this is really valuable information just at your fingertips. If you just took a minute to search for relevant terms you can utilize. I'm considering putting work on my website. I am always mindful how it will look as a pin on Pinterest. This is the cookery books that the author said she found me on Pinterest. I produced over a 100 illustrations, various things like condiments, oils, herbs, spices, vinegar, and then onto things like pots and pans and measuring spoons. So arranging them nicely for my website, knowing that they were going to appear on Pinterest, is something that I have to consider because Pinterest is such a visual platform and they want to see good looking pins. I wasn't able to include every single illustration that I created, but this is how I formatted them, used a color coordination thing where green at the top, red at the bottom, then moving on to the hubs and then all the condiments in one pin, and then all the utensils and pots and pans in one pin. I keep showing you this hover button because it's really important. I just want to quickly talk about that now. As Pinterest says on its own website, the save it button helps people save the contents of your website directly onto Pinterest, I highly recommend installing this button if you haven't already on your website. It makes it so simple for people to click it and then your work is on Pinterest. They've actually done you a favor because you haven't had to do it yourself. When you see the next page, please don't be daunted if I can do it and I'm not that tech savvy, you can do it. The other thing worth mentioning here is installing the Pinterest browser button so that whichever website your own, if you like the look of something, you can pin it straight away. I will be posting the links to both of these buttons in the class notes. At last we are going to look at some actual pins. These are illustrations that I created for a 30-day Instagram challenge, and I still haven't put them on my website. This is a great time to be creating them and pinning them. They are Photoshop files, but I've placed them within a illustrated document and each art board measures 1,000 pixels by 1,500 pixel high. I've also created some square ones because these are my favorite portraits so these art boards are 1,000 by 1,000 pixels. It's also worth noting that I have put my watermark logo fairly central in each pin. It's just because Pinterest is really popular and I wouldn't want any body not to know who created this art in case in the future, a link were to be broken. There are quite a few different ways of saving your image that's destined for your website, or for screens. I personally go to file export as, and then I save it as a JPEG at 100 dpi. That's just my preference. If you don't have Photoshop, that's absolutely fine, there are loads of apps out there like this one. It's called Canva and you can arrange your photos and images with text. This class is not about how to create the perfect pin. It really depends on your needs. I don't want to be prescriptive about how they should be saved, but I will show you in the next chunk which of my pins have done well. There's no formula, as long as the pins look really nice and clear. These are the opinions that have been doing really well in terms of people clicking through to my website. I grabbed these pins from my analytics, which I'll talk about later. As you can see, three of them are on a white background and this one, which is my sketchbook practice class, create freely with ink and watercolor, is something that I've put together specially. That's very different from the other three, but it's still getting people to click and hopefully they'll take the class afterwards. Here are four more high performing pins, and you can see they're in a variety of layouts, variety of backgrounds, there is no formula. I would turn these as a clear read. The viewer knows exactly what this pin is about, it's fruit and vegetables, it's a cocktail. I can only present you with what I have found is working but you might have to find out for yourself, depending on what your content is, what's going to do well on Pinterest. I've just created a dedicated editorial section within my website just because I want to attract more work in this area. These are how those pins look like. I know they're on my website. They are going to be on Pinterest really soon. I know all the research with the key words and creating descriptions for your boards is going to come into play now. My website is set up so that when you hover over a certain image, the pin it button comes up. That's something that I added a code specially for that. I've clicked pin it and what comes up says editorial "Ohn Mar Win illustration" I need a lot more description within that pin. I made a note earlier in my keyword search for the type of things that I really should be typing in this box. First of all, it is a portrait of Audrey Hepburn, so that goes in first and then I typed in things like watercolor, procreate, drawing, digital art, fashion; sketch, and head. I then selected the editorial illustration board from the drop-down menu and clicked save. There you can see it saved your editorial illustration. Now we are going to do the same with the Matisse illustration. You will notice that I use slightly different keywords in this version. I don't know how the algorithm is going to kick in, and I don't know exactly how people are going to search for portrait illustrations. Remember, you can use some of these words as hashtags now, I forgot to do it in this version, but you can. Here we have the Audrey Hepburn pin on Pinterest and when I click it, it goes through to my website and people will have to scroll down a bit to find the image of her. I want to quickly show you the description I wrote for the Frida Kahlo portrait. I copy and pasted what I had on my website and I added www.ohnmarwin.com just in case. Let's have a look at the description I used with these sets of portraits. I put down all their names and I also added some hashtags. It's something that Pinterest brought in last year and you can have something like 10 hashtags. I'm unsure how this is going to affect my pins, but I'm just going to give it a go and see what happens. Well, I know that was an incredible amount of information to take in but if there was any three things I can tell you about creating pins, I would say research inside out the words associated with the pin you are intending to create so that you are able to include them in your description, then they have a higher chance of being found, change some of the keywords around, if you're pinning several items at once and track how well they're doing in the next few weeks and months. Finally, make sure the visuals you use are an easy read so that a person pinning has roughly five seconds to make a decision whether they are going to re-pin that image. 9. Pin Regularly: As we've seen in the other classes, creating really good looking content, having good keywords and discoverable pins is vital. It is also really important that you spend fair amount of time on the Pinterest platform or on the app so whatever your niche area, you need to be pinning and repinning what's relevant to you as a creative and also for your audience. Pinterest likes a little bit of consistency, and this is key to making it work for you. It absolutely don't have to be obsessed with it, I probably only spend about two minutes a day in total and that is enough for your pins to start showing up high on Pinterest searches. In this video, we are going to look at all the different sites that you can pin from, and it's not just websites, it's places like Etsy or Spoonflower, and then moving onto Pinterest, finding people on boards to follow on there. I'll state again, is just manually pinning because you only need to pin about 10-12 pins a day. The last point I'm going to make is about repinning your own content. Although creating your own content for Pinterest is really important, what I've noticed is that Pinterests favors accounts that actually spend fair amount of time on the platform daily, if possible. I've been doing a 14-day test, which I'll talk about later to see how spending just two or three minutes a day will affect the amount of viewers who see your pins and repinning your stuff. I want to start off by showing you how to pin from Instagram. There are a lot of people doing this now and there was a big gap when I wasn't on Pinterest, and all of a sudden when I came back on, I saw my Instagram images on there and they had been repinned so many times. At the top of each Instagram post, there's three little dots on the right-hand corner. If you press that, you will see a window and it says, "Share to" as one of the options and if you click that, I'm using an iPhone and I scroll, I can find that I can transfer the information, the data onto Pinterest. It asks me which image do I want to use, I'm pressing that one. From there it'll take you through to the windows where you can choose the board that you want to pin this image onto. I'm going to put it onto my love food illustrations brought under the fruit section. I just want to quickly say a few words about pinning your own content from Instagram like this. I tend not to do this because the posts that I write isn't written for a Pinterest format. If I share it to Pinterest, you'll see what comes up and it's not a good description. I don't feel. I read everything I've written on the post over, so it says, "Here we go. This is the first day of my 100-day project", and it doesn't say anything about illustration or beer or procreate. You can manually edit this description and putting something that is more favorable but I do find this really tricky and that's why I don't use my iPhone for items like this. If you feel you want to pin your own content to Pinterest like this, then by all means do so but be mindful that description will be a little bit odd. It is really convenient, no doubt about it. These days, most websites make it really easy for you to manually pin from them. This is Nick Squirrels Society6 shop. Whether you're looking at a site similar to Society6 on an iPhone or a desktop version, somewhere on that page will be a Pinterest symbol. For some reason, I don't know why, there is no description whatsoever that's been included with the data that's being transferred, so as a kind gesture, if I ever came across artwork that didn't have the artist's name, I always add it. I just think it's really good manners and press "Done" and it will be pinned onto my houses art and pattern board, there it is. This is my friend Lisa Kubenez's Spoonflower shop. I know in the desktop and the iPad version, I can see the Pinterest logo and I could easily pin her work. For some reason on the iPhone, I can't see it, so I'm able to use the Upload icon that I do have an iPhone, I don't know if Androids have this similar function and Pinterest will ask me which image do I want to upload, so I'm going to use the close up because I have a blank spot that is going to be perfect with this. Again, it hasn't transferred her name, so I'm just going to add Lisa Kubenez so it's reference for me and for anybody else who is going to pin it later, and the Spoonflower logo at the bottom lets the viewer know quickly it came from that site. Now, I want to talk about content you can find from within the Pinterest platform. There are several ways you can do this. I've just typed in randomly tropical plants, and you can see that Pinterest is already showing you people that may have tropical plant as their profile description, and that's why I went on and on about your profile description in an earlier video, it's so easy to search for it. Then underneath, we have tropical plants in the board names. Again, that's why I went on about descriptive words for your board titles, and let's take a quick pick at those, let's see what they look like. There's absolutely tons of boards to choose from and you can choose just to follow one board. Because Pinterest is so helpful in giving you suggestions, you can use searches like this to find people to follow or to find particular boards or find particular pins for your boards, whether it's about calligraphy or crochet or basket making. Another really good trick to fill up your boards is to see what others have been pinning instead of waiting for stuff to crop up in your main feed. Go to the tab that says "Following" and click to see what they pinned last, in this case I want to see what Heather Dutton's done, and she's got that lovely wall hanging. Let's have a closer look at it, and always from anthropology so I think I'm going to pin that onto my animal adore board. In this section, I want to talk a little bit more about repinning your own content. That's the content that you've created from your blog post or your photography or links back to your Etsy shock. I wasn't repinning my work for quite a long time. I've only started doing it again and it's really made such a big difference, and you just think why are you just pinning it again and again. We're talking about every few months. It means that it's put back into the mix and it's put back into people's feeds, and it's just reminding them that, "Hey, you know, my grill tzatziki packaging is still there, won't it look good on a board of food packaging if you missed it the first time round." I want to show you something else that I would often do, perhaps not today, but the day after I've created and pinned this to Pinterest, I would then go to Organize, select those pins, and then copy them onto another board. It would put most likely be my ohn mar win illustration board, and then it would copy it quite easily without me having to do anything. When you do that, it goes into the feed again and it pins in other people's feeds and it's going round and round. You've actually done most of the hard work now and the easy part is the pinning, you only have to do 5, 10, 15 pins a day for the algorithm to kick in and take notice of you. Once the algorithm sees that you're trying to be consistent and you're sharing really good quality content, like links to beautiful images or blog articles, it's going to start increasing your impressions and especially so if you are able to pin outside of Pinterest, if you're able to bring in new content, it will love you even more. Now, if you are only able to pin 10 a day, make sure two of those pins are yours so that they are being seen in people's feeds every day. Try to pin at least one of your own pins so that it gets shared over and over. 10. Business Account & Analytics: If you run any type of small business, I really do think it's important to have a business Pinterest account. They are actually free and pretty simple to convert from a personal account or you can link to personal account to a business one. We've a business page, your website can be verified and you can get access to some really important features like the analytics. Say things like which pins are being clicked through to your website the most? I mean, that's invaluable information. On top of this, you can claim sites such as your XE shop, YouTube channel and also Instagram. So you can see the traffic that may be coming from there. If people are pinning your YouTube videos onto Pinterest, you can track things like that. Because I have a business Pinterest account, I have my analytics button on the top left hand corner. You can also see how many monthly viewers I have and the monthly engaged, and this fluctuates from week to week. They have changed the way they present the analytics recently. It does look very daunting to begin with, but trust me, there's a wealth of information here. All the different settings are on the left-hand side you can look at the date range where the pins have been created from, perhaps Etsy or Instagram or YouTube. At the moment the setting is on all pins and you can see this one has been pinned the most, followed by this watercolor of mine then the lemons one, the watercolor again, some trees and strawberries. If you click on the top image, you'll see that it's actually an Instagram post and just below it gives you the stats from the last 30 days. If you click through to Instagram, I actually forgot I did this, it's actually a time-lapse video of me creating something in my sketchbooks, and it's great that people are discovering my website through this pin. I'm changing the setting now to pins created from ohnmarwin.com. Let's see what comes up when I click through to link clicks, which means people who have gone to my website after seeing this pin, you can see the total number on the right there. First of all, is that map of Pride and Prejudice that is utensils, mushrooms, the fruit bowl. Illustrator recipes from my first fruity illustration course, and then the Skillshare class with ink and watercolor. Change the setting now to pins that were created from Instagram, and this is my lighthouses. Great benefit is seeing the statistics for 30 days and also this branded content. It's because I've claimed by website, it states clearly it's from Ohn Mar Win Illustration and Design. If you didn't have a business account, it wouldn't look like this. There would be no profile picture. Now, let's go over to this pin which says it has no description, but it still has my profile. It says, Ohn Mar Win Illustration and Design, in case anybody thought otherwise, same again with this one, there's no description. All of them. I know there's three different versions of them, but they all link back to me and my website. I've just noticed it has been pinned over 9,000 times. Now, these two sets of statistics are actually from my Squarespace website. Both of them show the social media referrals and where they came from to the website, and you can see top is Pinterest. The one on the right is the year to date, so it's for the last six months. Overall this year, it has provided 84 percent of my referrals to the website, which I think is pretty impressive. You can convert your personal account to a business account. In fact, there are several different ways you can do this. You can add a business profile account to your Pinterest account or create a brand new business account. There are different ways as outlined here on Pinterest help page, and I will give you a link to this page. If you wish to convert, which I do recommend if you run any sort of small business or large business, so that you can have a look at your statistics and may Pinterest as part of your marketing strategy. If you run any creative business, I really do think it's worth converting your Pinterest account to a business one just so that you can see the statistics and you can make Pinterest much greater part of your marketing strategy. If you claim your website, your Instagram profile, your Etsy and your YouTube, it can show you the steps from that as well. 11. Final Thoughts & 14 Day Challenge : It often seems that Pinterest is one of those platforms that can tend to fly under the radar for many creative people. Yet over the last five years, it has proved its worth over and over again and has become an invaluable part of my creative business. For those who know how to use it, it can prove to be an amazing way to gain awareness and reach the decision makers whether they're the art directors or those needing your creative services, or perhaps the potential customers finding your product for their home. It has consistently been one of the biggest drivers of traffic to my website for years. The vast majority of us are visual creatures and we love seeing pictures not reading text. Pinterest allows users to visually scan for results quickly, efficiently, and find pins that appeal to them in just a matter of seconds. Pinterest helps with search engine optimization. I know that's a long word, but it means it will bring more traffic and audience from Google searches. They will always link back to the source which sometimes Instagram fails to provide. [inaudible] probably, when you search Google as the mightiest search engine out. 12. PINTEREST BONUS: I want to start off with Stephanie Fizer Coleman board. I know she is already featured in the class and it's interesting for me to take a look at her latest pins. We have a lot of mushrooms and snowmen, but let's move on to her boards and see what she's got here. It's great. She has got her own board right there on the first thing that you see on the left. It says, "Children's books by Stephanie Fizer Coleman along with licensing designs, such as greetings cards and hand lettering." What I can see from this board is there is a lot of animals, especially birds so I think it's worth putting in this board description. It might be worth adding words such as animals, birds, dogs, pets and also tutorials because she has pinned her own tutorials from Skillshare here. Looking back to the rest of her boards, she is got one that says, "Class tutorials. Let's learn something different." Again, I think it is worth mentioning words such as digital illustration, Photoshop, Canva, hand lettering because this is the tutorials that is included on this board. There's just one other point I wanted to add. I saw that she also has a separate board here called Photoshop and procreate. It might be worth moving all these tutorials to within her other board, the main class and tutorials board, and having the Photoshop and procreate in a section. I showed you how to do that in my class video. One last thing I wanted to include was the concept of above the fold and below the fold. I can see that her top six boards are her boards tutorials, children's book illustration and animal illustrations. Then the next boards along, they don't quite match up, but I know we all have home offices. I have a home office inspiration board, but it says much further down so I would recommend moving board like that down. I can see things like, she has a board for everyday greetings cards and birthday card designs. Also, there's boards like this color inspiration board and pattern and also character design. I'm wondering if it might be helpful to move these up to within the top 12 just so that people understand her niche. She is a children's book illustrator so character design who give people a better understanding of that niche. Next up we have Tabitha Park, who is also a top teacher on Skillshare. I can tell right away it isn't a business account because she doesn't have those banners of the pins that she has pinned recently in the background. Also, I would take a look at her profile description. It's probably worth including the fact she is a photographer, and she teaches online. Now, looking at the boards themselves, the top 12, yes, there is a lot of photography there and I love the fact that she has got things like DIY backdrops and flat lay boards, which I think I'm going to have to follow because I actually look a lot free photography as inspiration for my actual field illustration. I would reconsider the order that some of these boards came in. I know she really loves her house plants. It's not solely connected with her photography business so I consider moving it down a little bit. Also, for the home and moving things up like she has a photographic board here, and I would move that into the top 12 at least. Even if she doesn't consider turning it into a business account, I would totally have the first board that you see of just Tabitha's work, anything that links to her skill share classes right here, and move sustainability down as well. Here, we have the Pinterest profile of Scotia teacher Audrey KO. She calls her office business, "Things Unseen Designs," which she has included as part of her profile name. They also includes watercolor, calligraphy, procreate. I do think it is worth including your full name in your profile. Just go back and show you, this is what Heather Dutton does. Heather Dutton, Hang Tight studio and it says what she does. It may seem like a really small thing, but it gives potential followers a better connection with you. They want a better connection with an actual person than a studio name. That's my opinion. She goes on to say, "I'm a watercolorist, calligrapher, bullet journaler and an educator." The key word in that roundabout area is tutorial or teacher, so it might be worth changing educator to a word something like a teacher. This board is hers. The title is watercolor floral paintings by TUD, which stands for things unseen designs. I think this is a little bit tricky to understand and probably is worth changing it to the things unseen designs art, and say, a board of my watercolor floral paintings, and include other keywords, such as floral, reefs, drawing, design, and adding that there are her Skillshare classes in here so that people understand straight away. This board is like a overview, a mini portfolio. If we go back to the other boards that she has created, let's have a quick look to see what's in her top 12. Now, I do think the board she has created are great, but I think what would be really helpful is if she were to add a few more pins to things like Skillshare classes, procreate, digital, or move some of the boards around so that people have better understanding of her niche. Also, for things like this ball procreate and digital art, maybe she can call it my procreate and digital art, and include her name, and include the fact they are either on Skillshare. This watercolor world board has seven sections in it, which is really great. Sections are like a filing system. I've tried to do it with my lovely board, but there's just so many different variations. It's really great that she has got them into florals, food, Skillshare, pins and also a galaxy and celestial pins. It makes it a lot easier to reference back to key word, is inspiration. You can add something like inspiration board the way she has done it here, bullet journal inspiration. Maybe add another sentence to just backup what this board is all about. I hope she's going to find that useful. The last Pinterest profile that we are going to look at is Irina who is surprise a Skillshare teacher. The first thing that strikes me is I can't see a link to any website or even perhaps the class is on Skillshare. I do see that she has put down watercolor tutorials and tutorials, like I said is a big key word. That's great. I like the fact that she has included her business tips and strategies because when I look at the rest of her boards, she actually has a board with all this information on her business tips. This one here is actually a link to one of her Skillshare discussions, so that's a wonderful way of bringing traffic to her Skillshare site. Another great thing is she has included a wonderful description of this board, her career tips about income streams, time management. I think I might actually have to follow this board. I don't know if I included it in the actual main part of the class, but I'm just going to follow that individual board rather than following all her boards. Although she only has 11 boards, it gives a great overview of what she is offering. One thing that I've also noticed is she doesn't have a board totally dedicated to just her art or tutorials, which I do recommend that she puts somewhere on the top six at least so that she can still pin her tutorials, or her art to other boards. But like I said before, a dedicated board would act like a mini portfolio.