Learn SEO to Grow Your Website

2. Introduction - Why is SEO important?: - Hey, - guys, - As you know, - my name is Josh. - I'd like to personally thank you for joining my ASIO class. - I'm very excited to be teaching you this useful skill and have set up a comprehensive - course to do just that. - Let's talk briefly about why search engine optimization is so important. - Searching on the search engines is one of the most targeted ways people will use to find a - service, - information or product. - It really has changed the way people live their lives. - I also want to mention that people are buying online more and more each year. - Say someone is looking to buy Star Wars action figures they type in Google Star Wars action - figures. - How important do you think it is to rank on the first page? - What about the second page? - Do you think people even go to the third page? - The fact is that they're searching for exactly what they want means the chance of them - buying is pretty much as high as it's gonna be. - Traditional advertising, - like a TV commercial, - interrupts our lives. - I get annoyed when I'm watching something, - and an advertisement comes on and tries to implant a product into my memory. - I have launched many websites and often we have the misconception that will be seen after - the website goes live. - The truth is that quite the opposite happens and we're left with working on our search - engine rankings. 3. Understanding how search engines work: - to get good at SC, - you really have to start the beginning, - which is understanding how search engine rankings work. - I like to use this analogy of the yoga instructor because it helps people to wrap their - heads around this concept. - So you have a yoga instructor to left and out there there are a ton of yoga instructors. - So what makes this yoga instructor any better than any other of the yoga instructors? - And the difference is that this yoga instructor actually has many referrals. - Happy loot to the right being one of them. - And this is the basic concept that goes behind how the search engine rankings work. - You have the yoga instructor to the left once again, - which is your website selling yoga services and to the right, - you have a referral website who is referring the keywords yoga instructor to you. - Here are some of the major search engines out there and their rankings. - According to comScore 2000 and 13. - I want you guys to see this. - As you can see that Google makes up a huge percentage of the searches on the Web out there - . - At 66% I wouldn't overlook the other ones out there like being in Yahoo. - But definitely we are. - Efforts should be geared towards ranking high on Google. - I also noticed that there are some similarities in how the actual rankings, - um, - occur between Google and ask and being in Yahoo. - One of the questions you guys might have out there is How do search engines bring back the - information from your sight back to themselves, - and they use search engine bots or spiders? - No, - they're not bots or spiders. - There actually algorithmic programs that crawl from link to link and bring back the - information back to the search engines. - One thing to keep in mind about bots and spiders is they don't crawl websites at the same - frequency. - For example, - Facebook is constantly being updated with content, - so obviously the bots and spiders have to crawl their websites more frequently. 4. Setup project website with weebly.com: - let's begin to make our project website we're gonna be using a website called Weebly allows - us to create a website and manipulate it with no costs, - which is awesome. - It also has built in S CEO functions that we're gonna be using, - which is great for us. - Also, - I know you guys have your own websites out there for business or personal use and the goal - is to learn these s e o skills to s year those websites at some point. - But we'll use this project website toe, - learn the skills and tweak out and record the results. - So let's begin. - All you have to do is either type in weebly dot com or go to Google and type and weebly, - and you should be able find it. - Once you get to weebly dot com, - you can create your project website on the left hand side, - fill out your information and hit the sign up button. - You will prompt you to choose a theme. - Um, - I'm just going to go with the basic theme right now. - Great. - It will give us ah option says this address were Choose your website domain. - This address where people find your website online we want to select use a sub domain of - weekly and named the name the sub domain. - It continue and this video will come up. - You can watch this video gives you basic idea of, - ah, - all the functions in weebly. - But for right now, - I'm gonna skip it on the left hand side of the weebly dashboard. - You'll see that there are certain functions that you can add into the site we believe made - it really easy. - You actually can just drab dragon drop elements and then you can just click in them to name - them. - So this it this is a title and then you can click return and added each element - individually, - which makes it really easy at the top. - You have different design elements and you can create more pages, - which is great because we'll be adding those to our menus. - You can change the settings for right now. - All we want to is actually publish our our website to go to the top right where the yellow - button is and click publish and it will ask, - um, - you will ask for the Capture and t 966 three and say OK. - Published my site registered domain name Onda says website published That's awesome so we - can close this out and now our website is actually live. - So the next time we could publish it should just display the link to our website. - We click that will open up a new tab and you can see our site. 5. Setup google analytics: - let's set up Google analytics Having a rate analytics is really going to help us to be able - to understand how our S e o efforts are working or not working. - It has great reporting. - It's easy to install and it's free set up. - Google Analytics will need a Google account. - I'm sure that many of you already have one out there, - but for learning purposes, - I'll create one with you. - Let's create a new Google account. - Open a new tab or the google dot com Go to the top right to sign it. - Click add account. - Go to create an account and fill out the information. - Now that you have your Google account set up, - let's set up Google Analytics type in Google Analytics. - Click the first organic link Goto Access Google Analytics. - Click Sign up universally. - Alex, - this is fine for the account name. - We can just put our website name. - This is our weeps. - Weebly Website name Website. - Ural, - go back to your weebly website. - Go to settings. - The top This is the euro that we're gonna use, - which is the homepage. - Go back into analytics pasty. - You're all in there selecting the industry. - I'm going to arts and entertainment just for right now. - Here's a bunch of data sharing settings. - You can look through these. - I'm gonna leave them checked and say Get tracking. - I d read through this and accept and they'll give us our Google tracking code. - This is a piece of Java script on. - Important thing to know is that this is your actual tracking code right here. - Do you? - A. - So copy this over command. - See, - Go back to the Weebly website. - Go to the settings Tab Goto s CEO right here and in the footer, - Code paste or Google Analytics. - Click save to the right and then click publish. - Let's verify that. - Are Google tracking code got placed correctly. - Click this link to go to the site, - we're gonna have to view the pay source or right click Save you page source. - Here's all the code for the page. - Let's go back to Google Analytics to check out the tracking code. - So it starts with a script tag. - There's a function and ends with the script. - Let's go back to our Weebly website and you can see that got posted to our footer area. - The footer area refers to the bottom so in our code, - weaken scroll towards the bottom to find the script tag and there it is 6. Setup wemaster tools and review quick review of analytics: - Google Webmaster tools can be very helpful as well. - They offer a range of tools that help with improving and optimizing your website. - So let's sign up. - Vory kick created a Google account, - so all you have to do is use that account. - So let's go to Web master tools Google and click the first link. - It's going to prompt you to sign it. - And one sided. - It's gonna display this video. - You can watch it if you want. - We're gonna skip it and it wants you. - Teoh, - add the site that you want to use for Google Webmaster tools. - So if we open our tab with are really weebly website, - we can grab that you're all once again you click publish and there is no www in front of - this sub domain. - So you can just remove the h two b and leave it like that, - say, - at a site and it wants us to verify that we actually owned this domain name. - Um, - one of the first recommend methods is to upload a HTML file. - If you were optimizing or setting up Google Webmaster tools with a website that is for your - business or personal use you this would probably be the best version. - Uh, - are I should say method to do, - um and you would just upload the file to your server, - But for us, - we don't have access to or we believe free site server. - So we have to do alternative method. - And we're gonna add a h two mil attack and they give you a Met attack. - And you could just copy and paste this. - So come and see for coffee. - Let's go back toe weebly site, - close this out. - Go to settings s you and we believe, - made it really easy for us in the header code. - Uh, - it says Google Webmaster tools vacation meta tag. - That's where we're placing your click safe and then publish. - Great. - And we can verify that this is set up as well. - Just like we did for the rule analytics tracking cup. - So we can go to the site and right click. - Have you paid source and in the header area, - remember, - the footer is that the bottom of the site and the header is in is in the top part of the - site in between the two head tags. - This is ahead tag and there should be a closing head tag right here, - and we're looking for our meta tag. - And there it is. - After you verified the meta tag on our weekly site, - go back to Google Webmaster Tools and click Verify. - It should bring you to a congratulations. - You have successfully verified your ownership. - Awesome. - Our website is set up with Google Webmaster Tools. - Now, - after signing up for Google Webmaster tools, - you guys won't have a data, - but I want I want to show you a brief example of what data will start to look like once it - starts registering and you have visitors and stuff going to your site. - Ah, - left inside. - There's all these different options, - but one of the most like useful tools that I like to use is the search search traffic area - , - and it right now we're in the search queries. - What it's showing here is really cool stuff. - It's showing what people are typing in for keyword wise. - How many impressions? - So how many times it's actually being been seen and how many clicks there are going and - average position on Google search rankings that it actually appears so it's really fun. - You should poke around with all this stuff. - The next area I want to show you guys twos, - links to your site. - This is really useful because it shows how many links come from what kind of sites. - And like I mentioned before in the introduction, - referral links are huge in assisting your rankings to go up. - So knowing what websites are sending, - what links Teoh yours is really important. - Internal linking structure is something we're gonna touch a little bit later. - But it's great toe. - Look over using my site as an example, - you can see that the most targeted pages, - the home page as it should be. - And this also allows you to break down internal linking structure. - Another useful tool that I always actually have problems finding it in the Google Webmaster - Tools dashboard is the Google disavow. - Uh, - this this tool allows us to let Google know that we want to discredit particular links - coming from a website that is hurting our rankings. - If you created these links on your own, - they then you can try to remove them. - But if they're out of your control, - this tool can be used and an easy way to find it is if you just open up a new tab in Google - and say, - Google disavow. - It's actually the second organic link that comes up. - So it's this one. - Webmaster tools Google, - and you can follow the procedure on how to disavow. - You guys won't have any data in your goal and Alex, - until you start seeing traffic, - so want to give you a quick look at what it would look like a left side. - There's a breakdown of what kind of reporting you can view for. - S CEO were most interested in the acquisition tab. - If we click over you, - we can see what types of traffic and how much we're getting of it. - Organic traffic First of people who come to our website through search engine searches on - search engines, - you will notice that their organic listings and they're paid listings. - If you click the words keywords than organic, - you can see the keywords that people typed in the search engines to get our to our website - . - Keep in mind that people are coming in to all different pages of our website and not just - the home page 7. Deciding what keywords to choose: - keywords air individual or combined words that represent content of a page in terms of - search engines like Google, - for example, - keywords help with finding content that we're in search for a quick example of keywords - would be a search in Google for hot yoga classes. - Thes search engines have rankings for individual words and the whole combined set as well. - Don't forget that the ad listings are on the right, - and in the yellowish box, - a website could be about anything like a product service information, - anything right? - Let's keep things simple for now and say we're selling a service like hot yoga classes. - Keywords. - Selection has a few elements going on. - I thought it would be easier to understand if I bowled. - Point them out for you. - What is our service about? - Well, - you guys should know this. - Who are the people searching for my service? - What keywords do people type in to search for that service? - How much do those keywords get searched in the search engines? - How many websites are competing to rank for those keywords and how targeted are the key - words? - Will they create conversion? - An example of conversion would be 10 people visit and five people bought memberships. - That's a 50% conversion for the 1st 3 bullet points that we wrote out in the last section. - We can answer those with our marking minds for the last three. - We will use tools to help. - What is our service about? - Well, - that's easy. - Our services about yoga classes, - specifically hot yoga. - Who are the people searching for my service? - People who are into yoga or just in the fitness in general? - What keywords they type in search for that service. - Hot yoga classes, - Bikram yoga, - yoga classes, - hot room. 8. Keyword Selector: - Here's a quick review on the questions that we're going to answer with help from our - keyword planner tool. - How much do the keywords get searched? - How many websites are competing to rank for those keywords? - How targeted are the key words? - Will they convert? - The keyword planner tool is given by Google AdWords. - Since we already have signed up for a Google account when we signed up for analytics, - we can just go to Google AdWords and follow the set up process. - So open a tab with Google type in Google AdWords. - Click the first organic link and it'll prompt you to sign in after signing in. - Fill out your time zone quick, - continue and your AdWords count has been created. - Click sign into your AdWords account. - This is what AdWords dashboard looks like in case you were wondering, - but we're not gonna be using. - AdWords actually has nothing to do with search engine optimization, - so we're actually going to use the tools to go to tools and go to keyword planner. - Here's the keyword planner tool. - It's really useful and easy to use. - Click search for new keyword to start. - Add your keyword in the box and you can filter by targeting or customizing your search. - For right now we're just gonna click, - get ideas now, - display ad group ideas. - But this mostly pertains the AdWords. - So we're just going to say, - get keyword ideas right here Should give relevant keywords the ones that we entered. - And it'll give you very useful information like the average monthly searches and the - competition for that keyword. - Now this competition pertains to AdWords, - but AdWords competition correlates very highly with Google Organic search as well. - You should have a golden key word in mind before looking at the results. - This should be the key word that you think for sure. - If someone was typing and they would be the most likely to buy on the website, - select three keywords that you feel fit the best criteria and write them down. - Well, - you should be trying to do when selecting is choosing the keywords with the least amount of - competition, - the highest amount of searches and the closest to what you think someone would type in to - create a sale. - I am going to choose become yoga classes, - Hot yoga studio in hot yoga. - San Clemente. - You noticed I chose a cure that was not on the list. - My service website happens. - Be location reliant, - meaning I require clients who are close to my proximity. - So be advantageous to me to rank high for hot yoga San Clemente even though the searches - would be small. 9. Keyword Rankings: - tracking rankings is a no brainer. - It is important for us to see what our rankings are for all the major search engines. - Instead of typing the keywords in the search engines themselves and trying to find our - website page, - you can use a program to help. - I recommend checking your cured rankings at least once a day. - That way, - you can stay on top of how your S E O is affecting the rankings. - Advance Web marketing is a great tool. - They charge a one time fee. - The program has a bunch of cool features, - and they offer free 30 day trial. - I am placing a link in. - The additional resource is area of the project guide. - Let's take a look at advanced Web ranking together. - You have to download the program before we can use it. - Click Download. - Choose whether Windows, - Mac OS or Linux. - I'm Mac OS. - So click download after you downloaded and set up the application. - It's time to open it. - In my case, - got downloaded my applications folder on Go applications in double click advanced Web - ranking. - I close this window gas for the website. - I'm gonna pretend on twitter dot com. - Click next I want to see our rankings for the words tweets next by default has thes three - being Yahoo and Google. - You want to add more search engines, - you can buy this button click next. - The project name will keep as twitter dot com Click finish left hand side. - If we want to see our rankings, - we can click at the top here. - Just say yes. - There's gonna ask if we want to update our project by myself. - I must say yes. - And our project was updated when we added it. - If you want to update again, - you can click this update button here. - Right now we went. - We rank first on being Google and Yahoo. - So we want to add more keywords to this to see where we rank at. - Could go up to keywords up here. - Click add keywords. - I want to see if we rank Justus Good for the singular word tweet. - Add the project assets if we want to update it. - Yes, - I dio As you guys can see, - we actually dropped one ranking in being for the word tweet and for Google and Yahoo was - stayed. - And number one if you guys want add, - say another website to the project. - You can go to this drop down menu right here, - goto websites instead of keywords and say add website when we add Facebook's website. - There's also different views for your rankings, - but you can see if you click rankings the left here saying maybe keyword rankings. - You'll see there will be a nice graph and you can adjust the date and time here. - There's all kinds of cool features in this. - I really recommend that you guys spend some time with this and get comfortable because - measuring your keyword rankings, - like I said, - is extremely important for your SCL. 10. Internal Linking Structure: - now for the fun stuff we're going to be doing on site s CEO. - This refers to anything that we can do on our own website. - Help with our rankings. - There used to be a lot more weight in rankings with how you tweet out your website. - But with the years of abuse like keyword stuffing, - the value is not as great. - Here are the sections that we are going to go over internal linking content title meta tags - and indexing. - Let's start with the internal linking first we need to change the way we think about a - website. - A website is a collection of pages and each page should be thought as as its own existing - well, - well, - page. - Each page has potential to be ranked in the search engines. - Choose the page you want to S e O for our website. - I like to send people to my home page because it is a good starting point. - If you're trying to capture him, - information from a user than a landing page might be a good choice. - Landing pages or squeeze pages is just a page that does not distract users from doing - anything else but exactly what you want them to do these air, - usually used for collecting emails for products or services. - Basically, - every website has a navigation that stays the same with linking structure. - Usually it's the header and a footer. - These links never change and pointed the same pages. - An example would be home about us contact. - Thes links appear on every single page. - So what does that mean? - That means we're telling the search engines that these pages are the most important pages - on your website because we have more links going to them than any of our other pages. - Remember that thes navigation links appear on every single page. - If it helps, - you can think about in terms of percentages about us. - Link appears on 100% of your website pages and makes up 30% of the total links displayed on - all the pages. - The home page of the website most likely have the most links to it. - You'll notice that the link is called home. - We call the text of the link hypertext the hyper Texas what the search engine bots read to - help understand what the content is about going back to our home page. - We're telling the search engines that are most important Page on our website is about home - . - Yeah, - we run to this bad s CEO practice because we also have to consider the user interaction. - We can't have our HomeLink be called hot Yoga. - San Clemente. - It would confuse people. - We can fix this by making the logo link to our home page instead of the words home. - Here's example of code for link They a treff is pointing to the destination Ural and the - words hypertext example is the hypertext that set apart header navigation on a weebly - website. - We're going to keep it really simple for right now and use home about services and contact - in our dashboard. - Go to page is at the top and click Add page and click. - Add standard page. - Title it about click saving Edit. - All we do is repeat the process pages add page, - standard page services, - save and edit. - Go to page is add page standard page contact. - Saving at it, - you noticed that the pages that we just created got automatically added to our top header - navigation. - So if you don't want to compromise the users experience with our top navigation link with - our keywords hot yoga studio. - We can place the link somewhere That won't bother people nearly as much. - I usually place it in the footer naff of the website. - Many users will not notice the link and it serves our internal linking s CEO purpose are - free. - Weebly website unfortunately does not allow us to edit the footer of the website. - So we're gonna place the link in the top navigation. - Anyways, - this website is for learning purposes and it's important that we understand linking - structure. - This link is going to be linked to my home page to give it the most value for the keywords - Hot yoga studio Go to page is add page instead of standard page. - This time you're going to say external link and we're gonna actually we're gonna place our - home. - You are l in there. - So it sends people to the home page, - an external site and the page name is gonna be I thought yoga studio published the results - and visit the site and check it out. - Remember how I said that having the home button named home doesn't really help us with - ranking? - Because the keyword home had nothing to do with the key words we chose. - Let's remove it and place the logo there instead with the logo linking to the home page we - believe will automatically link our logo to our home page for us. - When we upload the image, - go to pages first. - We're going to remove the home page. - Click delete page. - Say yes. - Delete page. - Great. - Go back to build, - have over my site. - Goto logo. - Upload photos from computer and choose your logo. - There it is. - Click publish and check out the site. 11. Content, title tags, and meta tags: - Let's discuss content on our website. - We chose the home page for Rs Seo. - Keywords become yoga classes Hot yoga studio in hot yoga San Clemente. - Our home page will be filled with content talking about our yoga surfaces, - about a personal experiences about our classes, - etcetera. - It's our job to make sure that there are plenty of our keywords placed in the home page. - We call this method keyword density. - It refers to the Mount. - Each keyword gets displayed on the page. - For example, - we should be having the word yoga be the highest percentage. - The bots and spiders will crawl the page and know that our home page mostly talking about - yoga because it appears more than any other word. - I like to stay around 4% density for my S seo keywords. - Here's the link to a great tool that is free to use, - and displays are key word density. - Let's take a quick look at who Liu, - who is a TV show video website. - Let's type in who lose your Earl in the box click submit. - Their top keyword is watch with movie and shows close behind their top two word phrase is - watch TV at 4.8%. - Their their top three word phrase is online stream episodes at 4.8%. - A quick note I want to add about content is images. - They cannot be read like words to the bots, - so we have to let the bots know what the images are about. - In the image tack. - There's an all tag that can be used to place your keywords inside to help with your S E O. - Another side note is that flash websites can't be read very well by the search engines. - I would not recommend his design a website in flash unless you're okay with it. - Not competing for keyword ranking keyword densities one of those parts of S E O. - That can change a little and test the results. - It is on a bell curve Result base, - meaning you will get better and better than past a certain point. - You will get worse and worse. - Other than keyword density, - we should be thinking about placing our keywords in the head tags. - The head tax could be visually recognized on the page as a heading, - since headings are usually titles or subjects of what the content is about. - The search engines give more value to them. - Placing our key words in them will help boost the ranking. - Let's go to our Weebly website and make some head tags with content underneath it. - In our we believe dashboard, - you can add ahead. - Tagged by choosing the title element on the left hand side, - remember to place our keywords in the head tag. - I'm gonna add some Texas well underneath the head tag. - I prepared some Texan pages document, - and let's add an image to our weebly site. - Also, - after adding in the element, - just click the element and upload the file from your computer. - Once uploaded, - click the image again, - Go to advanced, - and if you remember, - we need to add all text toe. - Let the search engines know what the images click this little arrow, - the left back and there you go. - Let's publish to the Web site we've Lee automatically generates HTML code for us. - We can expect the code through the source code to make sure our head tag an image tag were - correctly created. - Right? - Click and view paid source like always. - Instead of sifting through all this code to find our head tag, - an image Tech can actually just hit command. - F and place are keywords that are head tag hat. - You can hit these up and down arrow keys to find. - And there you see, - there's our head tag and there's our content right below it. - And if you look a little bit further, - you'll see our image tack, - and you'll see the all with hot yoga and attacks. - Tell the search engines what the particular page is about. - You should be unique for every single page of your website. - Do not have these duplicated across your website, - which occurs more than you would think. - The title tag has the most value in helping your ranking. - Make sure that use your keywords as the first words of your title. - Let's set up our title Mida tags for our website. - We really allows us to update our home page title Med attacks as well as individual pages - really easily. - But before we get into that, - I want to bring your attention that after we deleted the home page from the main navigation - , - it actually reassigned the about page to be the homepage. - And that's because we, - we believe, - demands that the first link be the home page, - So let's turn it back into the home page so that we don't get confused. - But this obviously would not occur with any other website. - To edit the page title and met attacks, - go two pages and select the page you want to edit, - Then go to advanced settings and you'll see page, - title page description and meta keywords for my page title. - I'm gonna use my key words as the first word hot yoga studio in the born county area, - offering the best yoga classes in town for the page description. - I'm also gonna add my keywords in, - but it doesn't need to be the first words. - We offer great great classes, - yoga with hot rooms and beat groom yoga glasses as well. - Medic E words. - So we use hot yoga studio beat groom, - Hot yoga, - San Clemente Hot yoga all right yoga classes, - yoga classes in hot From that looks good. - Add up to eight in here and click saving at it and publish title Met Attacks cannot be seen - visually on the page. - You'll have to view the page source like we did for the Google Analytics script tag, - right click and view paid source you'll see the 1st 3 tags right? - There are title meta description and meta keywords noticed. - I use yoga twice in the title tag to give it a higher keyword density. - I recommend checking out the highest ranking website for your keyword and see what their - title is. - The description should have your keyword in there, - but be more human sounding. - Keep this short 1 to 2 sentences you should place around eight meta keywords. - Of course, - you should have your seo keywords in there, - along with variations of it. 12. Indexing: - index refers. - The bots bring information back to the search engines when you create a brand new website. - None of the pages have been index yet, - meaning the search engines need to send bots to crawl the content. - Then decide what pages to rank for what keywords botched travel through links. - If your websites brand new, - there will be no links to your website. - You will have to submit your site the search engines to get index for the first time. - I have placed links to submit your website for indexing the major search engines in the - resource area of the show. - Notes are Weebly websites brand new, - but it is on a sub domain of we please, - so we don't have to submit it for indexing. - Let's go over submitting anyways. - In case you guys create a website with the new domain name, - open a new tab. - Go to google dot com. - Type in Google. - Submit website. - Click the first organic Link Click website owner Click. - Add your euro and submit your brand new Ural here felt the capture and click submit - requests, - and that's it. - Now that the search engines have index or website, - what if we make a change to some of the pages or create a brand new page altogether. - They have to send bots Karl back over our website to re index the updated content. - If we are going the website frequently, - we need the bots to crawl or website at a faster pace. - You don't wanna have to wait too long to be able to view results of your changes. - There are a few ways that we can increase the speed of indexing. - You can go to Google, - went Webmaster tools and tell Google to increase the call right. - We can ping any page that has changes on it or has been newly created. - I like to use Ping Dramatic. - We can post the page on websites that get crawled frequently so they will follow. - Linked to the updated pages. - Weaken blawg on the website to increase the demand of Google. - Indexing. - Original content is good as you practice in general, - so I highly recommend it. - Let me show you guys had adjust your crawl rate through your Google Webmaster tools. - Go to Google type in Google Webmaster tools. - Click the first organic link. - I'm already signed in, - so I'll click my website link There's no data because our sights brand new in the top right - there looks like a gear click that click site settings and you can see it says crawl right - right here. - Just let Google optimized for my site. - Limit Google's maximum crawl, - right? - You can click this. - You can actually adjust the rate that Google crawls, - moving this up and down and then click safe. - I'm gonna leave it at the recommended right now. - Say, - we just made a change to our home page to benefit our S E O and want to expedient the - indexing. - We can ping the search engines, - which is another way of notifying them that a change was made and they should send bots to - update. - I like to use Ping o Matic. - You can type in Google Ping o Matic Choose the first organic link and all you do is go to - the page You want to ping, - which in this case would be our home page. - Copy the URL, - paste it in the blawg home page, - and you can title it if you want. - It really doesn't matter. - Say check all and send pinks. - Another technique that will help with getting index faster is posting to all our social - networks Facebook, - Twitter, - Google plus lengthen right, - a quick comment or status update and place linked to our newly update page. - I would also use social book marking websites to help. - You can post a link to stumble upon delicious and read it. - If you have other websites out there, - it would also help the post of them as well. - There's a website called devo dot com that is similar to Krebs Craigslist. - You can place a classified and place your Lincoln there to help get index. - Don't get carried away with spamming the 13. Link Breakdown: - offsite Seo is what is really going to increase your rankings on site. - S CEO is limited to how much we can optimize our website in back link building. - There's no limitations on how many links you can get. - The more you get of the targeted keyword, - the higher your rankings will grow is very important for us to know what kinds of back - links to get. - There is a good segue way to understanding links. - Better. - As you know, - the link looks like this in HTML. - Here's a year, - all destination. - And here's the anchor text or hypertext. - The H ref is the location that users get sent when clicking the Link Banker text of the - text that is visible on the page and gets clicked upon search engines. - Read the anchor texts and use this to increase rankings toward those keywords. - It's even better if the page that linked to us has matching key words in it. - This brings us to an important segment of link breakdown. - We want links that do not have the no follow attributes. - It'll be attached. - A link with REL equals no follow. - This is telling the search engines not to follow the link. - We will not get credit for the link. - It also will not help you. - If you were using a link to, - say, - get Index because the baht would not follow it. - Let me show you useful way to use your browser to see if there is a no follow attributes on - a link. - If you make a post on Craigslist, - it automatically adds the no follow attribute to the link. - Craigslist also does not even allow anchor text with their links. - Here's the link on one of the posts you can right click to view paid source, - and we can use the fine function Internet job with command F Inter that All right, - there it is with no follow attributes on it. - Ah, - faster way to even find it. - I'm using Google Chrome. - You can do command option I. - Here's a spyglass icon. - Click that hover over the link and click down, - and you can see it highlighted the code and you'll see the rail equals no follow right here 14. Building Backlinks: - Now that you have a good understanding of links, - let's talk about back links. - Here's an overview of what will be learning. - What is the back link Pay drank positive versus negative back link rules for back links and - building back links. - Back links refer to any length as placed on another website that points back to yours like - we discussed earlier. - Back links should have the exact keywords that you want to rank higher for in the anchor - text and point to the page that you want to increase in ranking. - You really see your rankings go up and down through back linking, - and we'll need to keep track of your keyword ranking results. - I recommend doing this on a daily basis, - especially if the keyword is competitive through many, - many hours of trial and error. - I have discovered that different websites refer different amounts of value to increasing - your rankings. - One way of ranking website value that you may have heard of his pay drink pay drink is an - algorithm used by Google to rank websites in their search engine results. - Pay drink works by counting the number of quality links to a page to determine a rough - estimate of how important the website is. - It is on a scale from 0 to 10. - We can use pay drink to estimate the value that are back. - Link will give us from a particular website. - For example, - back link from a website like New York Times with pay drink nine out of 10 is much better - than no back link from a website like daily puppies. - They're paid. - Drink is six out of 10. - Let's quickly check page rank together s CEO Centre as a great free patron checker Open in - new tab Going to Google Type in S E o centro. - Click the first organic link on the left hand side Click page rank check and, - for example, - will just do New York Times. - I felt the capture and click submit back links can bring you positive results and they can - also bring you negative results. - If you build back wings from websites that do not fall under certain criteria, - then the effects can be negative. - It is important for you to realize when you create a bad back link to go back and break the - link. - Take note of what you did, - so you don't repeat it a bad back link usually is due to the page or website not falling - under certain rules that the search engines have to rank quality. - Here are the rules I have found to be true. - A website cannot be brand new. - It has to be aged a few months. - A trick that used to be used was to create a new website yourself in place, - back links on it. - This can still be done, - but you must wait a long time until you can place them. - Is also important to view the next rule, - which is a website cannot share. - I p addresses with other websites. - Many websites on a shared hosting plan. - They'll be on the same I P address and you can get credit for one of the sites. - But that is all. - I ran into this by thinking I could create many websites on a shared plan and fire a bunch - of back clings to it. - It worked for a while till the search engines come on back. - Links from article pages of duplicate content don't have much value. - A press release takes an article in places on many websites. - You think that this would be one of the best ways to get back links. - It turns out that since the article is duplicated on many websites, - the credit is not given back links that have the no follow attributes don't help. - Well, - you guys already know this back links on pages that have a very high amount of links don't - help much either. - I've noticed that some S E O companies send out spam bots that search for insecurities and - blogged websites. - They post comments on blog's with back links in them. - The search engines did not like this and decide not to give back link value. - Building back links. - Take some creativity. - After all, - you have to find websites that are willing to place links back to your website with the key - words that you desire. - Like I stayed before. - Back linking is one of the most powerful ways to increase in rankings, - so it is essential to get good at this. - Here's a list of places to get started getting back Lings, - your own friends, - colleagues, - anyone you know who has a website, - social networks, - directories, - press releases and buying back links. - Remember how I had you guys choose from three sets of keywords my keywords were hot Yoga - Studio, - Bikram Yoga Classes and Hot Yoga. - San Clemente. - The reason why I had you guys do this is that we can alternate with building back links. - Search engines do not like it. - If you only receive back wings from a specific set of keywords, - let's start with the easiest places to build back wings First. - If we have websites out there, - we should place back links on them. - If your buddies have websites acid in place, - back links on them, - remember that the website should not be the same. - I p address as each other and not brand new. - What about clubs or associations? - You're a member of? - Dig deep and think about anyone who has a website out there. - You have control over your social networks. - Place back links on them. - Many of the social networks have a no follow on the attributes, - but for some strange reason, - I still see some results. - Your friends can place back links on their social networks to your website. - I've found that sending a really kind message to each friend individually works wonders, - compared to creating a status update asking for back links. - Another place to start placing back links are local directories. - If you are business like a yoga studio, - then you want as much opportunity to be discovered as possible. - I would sign for Google places, - Yelp, - Yahoo, - local and being local. - I've read a lot about getting in lots of other directories, - but has never help me that much. - It was a lot of effort, - but not that much payout and a lot of spam to my email. - Press releases help with gaining exposure, - and they do provide back links on other websites. - Although I talked about the duplicate content effect, - it is important to run a press release, - engage the ranking increase from it. - Some press release companies let you place the article on their website. - Make sure that the no follow attribute is not there. - I did not check PR logs back links before I did the press release and was a little bum that - their website links are no follows. - Another technique to creating back links is generating a great article yourself. - I've seen a common practice of people creating a very useful article like a tutorial. - This will hopefully get read by others out there and they will link to your article. - The one problem about this is that you don't have any control about the keywords they used - to link to you. - Also, - they will be sending the link to your article page, - not the targeted ehskyoo page. - Make sure that the article is at least 500 words and has your focus keyword density. - You can also allow commenting on the article, - which will help generate more original content but do not allow people to place any other - own links and also only allow registered users to post comments. - I recommend Discuss commenting, - is a great third party commenting system. - Paying for links can be a really useful technique if done right. - I'm not talking about hiring a link company to spam all the blogging or foreign websites or - sell you a bunch of no followed links. - This happens lot if you want increase in rankings. - You have to put a little work into getting the right links. - I would not go quantity over quality. - Also, - do not build links to quickly or raise caution to the search engines, - and you could end up hurting your rankings. - A few a day looks natural. - A few 1000 cause a problem. - There are companies that place publisher websites with advertisers in the network of link - buying, - but I have not gotten into this too much. - I've tried freelances on eLance and Guru Room. - Many of my experiences have been negative. - Thankfully, - I kept a sharp eye on the links that were being created and the results made so I could - quickly discontinue their efforts. - So with that, - all that said, - I might recommend finding a high page rank website by just sharing similar keywords as the - one you're targeting. - One example. - Be going into Google and typing in Hot Yoga Studio. - The last organic listing I found was so cal hot yoga there in Malibu, - which is far enough away from San Clemente me that we don't compete for business. - I would then offer them, - say, - $50 to place a back link on their website. - Perhaps you could even write an article for them so they could just post the article on - their website forms. - And blog's could be another place to build back links, - but you have to make sure that the links do not have no follow on them. - Most forms are hip to S E o and place it on all the back lines. - I would search hard and find form that has followed back links, - then sign up for it every time that someone has a relevant question. - Say, - what is the best hot yoga studio in San Clemente? - I would answer in place my back, - linking their with keywords. - Of course, - commenting on blog's might be more trouble than it is worth, - but I don't like to count the mouth completely. - You may be able to find that one relevant BLAWG post that has no comment yet allows you to - place anchor text in it, - and the links are all followings. 15. Tracking Backlinks: - keeping track of back links is extremely important. - We need to know what links are helping us and what links are hurting us. - This, - not Onley will help you gain rankings for your targeted keywords, - but help you understand how the search engine rankings work. - In general, - search engines are always updating, - especially Google. - A technique that worked before could have all the sudden hurt your rankings. - If you build back links at a reasonable pace and keep track of them, - you can pinpoint the change in the search engines and write it down. - A really amazing tool that I recently discovered was a draft site. - Explore. - Not only does this tool tell you what back links you have gained or lost to any page, - it also tells you when you got them and from whom. - It also keeps track of your data and displays it on an easy to understand graph. - Believe it or not, - I'm not a spokesperson for these guys or in any way benefit from recommending them. - They just really impressed me. - This tool is very useful to examine your competitors as well. - S CEO is about understanding what your competitors are doing, - as well as your own website. - It also allows you to see what the most recent place back, - Ling seven competitors were placed. - If my competitors constantly out ranking me, - I want to see what kind of back links he or she is placing. - Let's take a look together at age graft site explore. - A free plan is limited only 10 page views and will display only three back links. - Check out the pricing, - the unlocked, - more options. - Let's pretend that we're going after the keywords, - best running shoes and we're the website Ari I opening new tapping Google type in best - running shoes. - You'll see the 123 4/5 1 Down is our guy and let's copy the targeted euro Go back in age, - ref, - Let's sign in first and now we can paste Ari I You're out. - Remember, - we're pretending that we're this website Great, - so you can see there's a graph of the total referring pages. - Looks like they had a major drop on September 1st. - Now one really useful tool is on the left hand side. - It actually show us the new back links. - Click New, - and it will give us a calendar view of our new back links, - we can actually select the date that we want to target down to. - Let's take a look at some of our competitors Back links Go back to listing when we choose - the 1st 1 Runner's World Top shoes of 2013. - Let's grab this. - You're all copy it. - Command C. - Go back into our site, - explore tool and paste it and say, - search links. - You can see a graph of their back links. - They've been growing. - Obviously, - let's go to the new Let's check one of their back links out runners runner dot com blawg - And you can see it also gives us the anchor text, - which in this case, - is a link meaning most likely this wasn't placed with S e o in mind. - Other, - other or a possibility could be that they they weren't allowed to actually place anchor - text on it. - When we take a look at it now, - you can visually see the page that they're back. - Link is on and there's a link right there. - Sometimes you will go to inspect someone else's back link won't be able to find it on the - page. - It is there just hidden from view. - This is back link hiding in part of S E O that people refer to his black at Black Hat s U - refers to practicing techniques that give you gain but run the risk of being penalized by - search engines. - There are a number of reasons why someone would hide their back links by believe it has to - do with someone wanting The website owner did not know that the keywords are hidden in - there. - For example, - if a hacker one increase s CEO, - you getting your website and place a hint link, - you would not notice it was there and he would get s CEO back link value. - I have seen people mostly s C O companies hide keywords by changing the link color to be - the same as the background or adding a CSS style display. - None on the tag itself. - Get comfortable with checking back links and use it to your advantage. - If you notice increases or decreases in rankings, - check out which back links were responsible 16. Analyze SEO: - Now that you guys have all your analytics set up and all the tools you need, - you should start to analyze your results after changes to your on site and off site s CEO. - If you want to interpret results better, - I would limit changes toe one or the other. - For example, - I would change my title. - Meta tags index the page, - then analyze the results. - I would not change title and meta tags, - change internal linking structure and create some back links. - You would be making it more difficult to distinguish what S CEO technique helped or Horcher - . - Try to be patient and make sure your results are index before moving into the next face. - Use a combination of all three tools to get the full story of your S e o change. - They're very much connected. - For example, - if you see a big spike in traffic, - you may also see a big increase in keyword ranking. - I have seen big increase in back links, - but large decreases in rankings as well. - Don't worry. - It takes practice like everything else 17. Analyzing SEO Example: - I want to give you guys an example one way I would go about analysing my s CEO for this - example. - I'm going to use my Weebly website that we have built together. - Most likely there won't be any stats a show, - so we'll create imaginary scenario to help build straight. - The flow would be me checking my search rankings. - Checking my back links and checking my Google Analytics thing we're gonna want to do is - check our search engine rankings. - Open up the program Advanced Web ranking. - You see our key words here? - We're gonna want to update with the latest search under ranking. - So click update say yes. - It can take some time to update this. - So I'm going to speed up the video now that rankings are updated. - Let's pretend that we had a big jump in rankings for the keywords hot yoga studio in being - Google and Yahoo. - Next we want check are back links. - Let's open up, - H refs back link tool. - We'll close this out. - Let's go get our weebly website Your l Copy it, - paste it and try it free. - Let's check out new back links. - Go to new on left hand side Let's pretend again. - Then we noticed that we received three back links. - I would then proceed to inspect the back links and where they're from. - I might take a look at the page rank of the referring website to see which back link really - helped. - Sometimes a back link appears that is actually hurting your rankings. - I have noticed that sometimes these pages look way too spammy with links all over the place - and content that does not really make any sense. - In any case, - view the referring page and they expect the quality. - Let's check out our website traffic with Google Analytics. - I'm ready signed in. - Go to all website data Close the audience Tab Goto acquisition overview. - This displays the different types of traffic that you received were missing organic search - , - paid search and social. - Because our weekly website has not gotten any yet, - I would then click all traffic and inspect the sources. - Let's pretend that one of our back links was not only helping our rankings, - but also bringing in traffic through the back link itself also were missing Google Organic - , - which you would most likely see an increase in if your rankings were higher next I would go - to keywords and then organic. - This area shows the keywords that people typed in the search engines. - If our keyword ranking was higher, - then we should see more visits from this keyword here. 18. SEO HTML and Wordpress Website: - I know that I showed you on site s seo techniques that were applied to your project Weebly - website Also want to show you how to edit a website that is on your own server. - Let's start with downloading an FTP program called Fall zilla. - FTP stands for file transfer protocol. - It helps us to take files from our computer place on your server or vice versa. - Opening your tapping Google type in file zilla click the first organic link going to - download files ill A client and you can download if you have Mac right here or if you need - more options, - show additional download options here, - download the program and set it up. - After downloading and setting up the program, - we're ready to use it. - You'll need your FTP log in info before you can connect to the server. - FTP log in info can be created through your hosting account. - Say you have hosting with Go Daddy, - you can log into your account and create after p user There Right down that information, - I'm gonna open up files illah and you'll see some information that needs to be updated in - order to access our server versus the host name in this case, - I'm using one of my domain names that I that I own that's that's linked to the server. - Here's my FTP user name and here's the password. - All you have to do is say Quick Connect. - It's gonna say it's asking me to abort because I was already connected. - I uploaded a like a very basic website. - Teoh my server right now. - What I would recommend doing first is downloading all the files onto your local server. - This is my local computer here and here's the remote server. - You can see that here's my desktop. - I can just drag and drop all the files to my desktop. - Now that all the files are on my local machine here, - I can drag the index file, - which would be the home page right on top of sublime text and open it up. - This should be looked very familiar to the source code that we're looking at in previous - lessons. - We are looking for title met attacks to change out, - used the title tag and here the med attacks Anything inside of the parentheses is what I - want to change to say I change it from hot yoga studio to hot yoga classes. - All I do is clicks. - Click safe. - I'll save, - go back into the FTP program and grab the file that we just updated and place it right on - top. - Let's go ask if I want to override it. - I say OK, - and that's it. - So you guys have a WORDPRESS website? - Well, - it's even gonna be easier to edit this. - Let's log in. - First, - I recommend getting a plug in called on one s CEO. - It will allow us to do title and meta tags easily throughout the pages. - Once you activated this plug in, - go to settings all in one seo, - and you can fill out the basic information. - I'll let you fill out the home page title, - home description and keywords. - I would also remove Blawg title from all of these in your title tags. - You actually don't want the blog's title to follow all of them, - lead all those and scroll to the bottom and click safe or update options that should stay. - Update the title. - Meta tags of pages go to the page. - You want to update, - click it, - and if you scroll down, - you'll see the option for title description and keyword met attacks. - Say you want to add the Google tracking code. - Remember, - that has to be on every single page right before the ending head tack so we can actually go - to appearance editor. - What? - What this area does is allows us to actually edit files directly without having the ftp the - file on your local server, - edit it, - save it and then re uploaded. - So go toe header dot PHP and you'll see our opening head tag right here. - When you find the closing head tag, - you could pay start Google tracking code in there. 19. Tips, Tricks, Things not to do: - Here are some tips and tricks I picked up along the way. - Offer to write original content for someone in exchange for back links. - Many websites want bloggers to write for them. - Like I mentioned before, - Original content is great. - To keep pots coming to your website, - opportunity to rank and providing current information. - Offer to write for articles for back links. - Place the back links in the articles that you write and you'll see your rankings grow. - I showed you how to see the no followed links using your browser developer tools. - But there's a great extension you can get for chrome that will highlight all the no follow - links on the page for you. - You can turn it on and off. - It highlights the no follow links with the dotted red outline, - which really makes them stand out. - Inspect the best people at s CIA. - The keywords s CEO company brings up 60 million results. - Those keywords are hyper competitive. - And bring out the best seo companies. - Check out what the guy on top is doing. - I like to inspect their back links with a draft stool. - I also like to see what they're doing with their on tied s you there? - Keyword density percentage And their title meant attacks. - Another trick is to create your own websites and place back Ling selling them. - Remember that they have to be aged quite a bit and need to be on their own I p address. - I would also keep them pumped with fresh content. - Grow and nurture them till the time is right to place back Lings Here are some things I - want you guys to know not to do in s e l I know that I've said before, - but had to mention once more do not create back links on a website that is on the same i p - address as your website. - I learned this one on accident due to a spam bots, - I create a website a long time ago that was on the same shared hosting plan and placed the - back link in the footer. - Since the footers displayed on every page, - a back link appeared on every paint as well a span dot got into my website and create a - bunch of accounts and started creating profiles for users. - Each profile had a back link to my target s yo website and killed my rankings completely - for those keywords do not do link exchange is this was a popular technique to build back - links. - Back in the day, - someone would offer to place a back link on their website. - If you do the same, - this doesn't work anymore, - Unfortunately, - so don't waste your time trying. - Do not build back links to fast. - It might sound like a good idea, - but resist building too many back links to quickly grow gradually. - This shouldn't be a problem unless use a program to build back links, - which I do not recommend. - Please don't spam back links. - Put some time and effort into them. - It'll pay off much Maurin Long run. - Do not lose track of your rankings. - Check them every day because if you see a sudden drop, - you need to stop your efforts immediately before you cause too much damage. 20. Words to know and class wrap up: - I want to end our class with giving you some s e o keywords to know, - Hear the words that you already know. - Back link pay drink. - No follow title tag meta tags, - organic search keyword density duplicate content, - internal linking structure, - bots or spiders Indexing location. - Reliant Conversion Being an anchor text Here are the words that you don't know yet. - Alexa. - Another way to rank websites, - Go to Alexa dot com to check it out. - Redirect when users taken automatically to another Web page address without clicking - anything. - Ah, - 301 Redirect is the proper way in S e o toe. - Let's search engines. - Know that your website has been moved SCN Search engine marketing S E R P or CERP Search - engine results page and track back when a blawg links to another blawg and notifies you - below the fold. - Anything below the computer screen when the page loads usually refers to laptop dimensions - as the standard links there above the fold are seen as more valuable because they get seen - first, - drip feed is gradually creating back links to your website. - Link Bait is a piece of Web content on the website that is so intriguing that people create - back links to it. - Sandbox. - There's a theory that Google basically has a separate index. - The sandbox where places all newly discovered websites. - When websites air on the sandbox, - they won't appear in the search results for normal search queries. - I've also heard this term used to describe someone who has been penalized. - This is the end of the class, - and I hope you guys learned a lot from this. - Business has moved in the virtual Web space. - It has become so difficult to rank normally that knowing this skill could be seen as - essential for the success of your website. - I would suggest going after less competitive keywords to start. - If you plan on getting really good at S e O. - I would also recommend learning a little more about how websites work in general. - W three schools dot com is a great resource for learning the basics of HTML five. - If you plan on using a content management system, - CMS for short, - I would go with WordPress. - The framework is very easy to use and there are plug ins for virtually anything you want to - do. - I encourage you guys to leave me positive and negative feedback. - This has been such a positive experience for me, - and I greatly appreciate all of you for being my students. - Please do not hesitate to let me know any questions you may have. - I also plan on holding a live YouTube stream for questions and answers. - Josh's office hours kind of thing. - I'll post on skill share announcements. - Thanks. - Can guys. 21. Backlink Update: - Here's a back link building update. - I want to provide you guys with an update that'll be very helpful with your S e O and - increasing rankings as I stayed in the past five years, - back link building is the bread and butter of having rankings go up and down for your - keywords. - Making these back links as natural as possible has become essential to increase rankings. - I've created a website learn s CEO class dot com have been implying that seo techniques - that I have been teaching you guys through trial and air I have picked up some very - important updates that search engines air using Let's stay focused on ah Google of - algorithm for ranking, - Google has placed a super high importance on natural back link building. - Natural link building has to do exactly how it sounds. - The process of websites that naturally build links websites that are not using S e O and - gain back links naturally follow specific patterns. - Google as identified these patterns and built them into how they rank websites. - If you do not build back links by these patterns, - you will actually end up hurting your rankings by building one back link at a time I was - able to watch ranking, - shift up and down. - Based on each test, - let me share my past two weeks of link building. - I want to remind you guys that building links to fast still stands and not to do it. - If you're just starting out, - I would build one per day ping your back link after you've made it and wait for the ranking - results so you can see what is working. - If you have your keywords in your actual domain name it, - it helps with rankings. - I chose learn s CEO class dot com because one of the sets of the keywords I'm going after - his learn s Yeah, - I own a few websites, - so I decided to put back wings on them. - The back links I placed were learning CEO Learning s CEO and learn how to S u I kept on - adding the sets of back links and kept increasing rankings will hit a point where my - rankings started to go down. - After a ton of hours of testing and measuring results, - I discovered that your back link building must be even more diverse than just applying - three sets of keywords. - You should be mixing back links that have the anchor text of your keywords. - Here's an example. - Instead of anchor text learn s CEO, - I began mixing sets that did not have the same keywords twice for website A, - the back link in context was learned s CEO to increase your rankings for website be I chose - search engine optimization class. - I also began building back links that have the keywords click here and the actual domain - name learned s e o class stock Come. - This is what natural link building looks like and we should follow it. - Also make sure that not all your back links are no follow. - Naturally ranked websites have lots of no follow back links. - I recommend getting some no follow back links from Twitter and Craigslist. - Aah! - Refs dot com has an excellent breakdown for the anchor text of your back wings by - percentages. - I like to take a look at the referring pages for anchor phrases. - It shows you the percentage of your anchor text for your back. - Ling's try not to have any of these above 30%. - Otherwise, - it seems to hurt your rankings for those keywords. - I also like to see the tag cloud, - which breaks this down by individual words. - Blog's have not been very successful for me, - and I recommend not to waste a lot of time trying to post on them, - even if you're trying to get no follow back links a lot of time. - Blawg Admin is Don't even approve your posts. - If it has a Lincoln, - it forms are still a good source to get back links. - If you find form that is using v Bolton platform, - don't waste time trying to get post there in the very bottom of the website you to see the - text powered by the Bolton. - That is how you identify it's powered by V bulletin. - I feel like Google has been trying to devalue forums and has identified the most popular - form platforms. - Try to find forms that are using a custom platform if you can also try to find a form that - is on a topic with what your keywords are. - For example, - I have been posting informs about SCM. - Make sure the links don't have the no follow attributes on the links. - Use your Google chrome no follow extension to quickly identify if the form places no follow - on the links of the posts, - Sign up for the form and make a relevant post. - Do not place links in it at all. - Your first post will be watched and will be removed if you put links in there for madman's - . - Get this all the time and can easily recognize a post that is trying to get back links. - Let a little time pass. - I recommend one or two days and go back and edit your post. - Place your back link in there when you edit posts, - the administrator does not get notified to moderate it. - And you just scored a great back link after you create a back link on your page. - Don't forget upping the page that you created the back link on using Ping O Matic. - Check your keyword rankings. - I've also include a star ticket of websites for you guys to build follow back links on - check. - The additional resource is section on skill share. - Okay, - guys, - here's the back. - Linking update wrap up. - Keep a natural looking back link building structure, - have your most desired keywords be a higher percentage in anchor tax, - but not too high. - Remember, - stay below 30%. - Contact me directly if you have questions and I'm sure you guys will to take advantage of - that. - Contact me at Josh at Learned s ceo class dot com If you're interested in seeing more video - , - resource is check out learn s CEO class dot com. - Thanks.