Transcripts
1. Intro To SEO Mastery: Hey, there, my name
is Adrian Halberg. I'm a digital marketing
professional. I've been teaching
SEO for four years, leading different marketing
teams and teaching them SEO. And I've been helping
businesses grow by leveraging SEO for
the last eight years. In this complete master class, we're going to start
from the very beginning. Essentials, fundamentals,
all the way through to expert level strategies
that you can use to compete in the
search engine space. If you are a digital marketer, if you're a business
owner and you want to learn in
demand valuable skill, SEO is still super important
and valuable even today. Going back to the
first code written on Google search engine back in the '90s is still
being used today. It's important to understand how a search engines
work and how we can use them to grow organic traffic to our
websites to get leads. And you can even leverage organic data for paid
mediums and channels like Google and Facebook
ads later on to drive down your cost for lead
on paid channels as well. Seo is super valuable to any
digital marketing engine. And in this class we're
going to learn everything. I also have a local SEO course
on my skillshare profile. If you're more targeted towards growing organic
traffic for a local business, then you can check
out that course. I also have other
courses covering a range of topics related
to digital marketing, so you can check
those out as well. But for now, if
you are interested in learning SEO and becoming expert, this
is the course for you. So go ahead and click through to the next video and we'll
get started learning SEO fundamentals and
what really SEO is. So click through and I'll
see you in the next video.
2. SEO fundamentals What Is SEO & How Does It Work: All right, I'm going to dive in on my screen chair
here and we're going to cover some fundamentals of SEO so that you can just
understand how it works. All right, so starting off
with just what SEO is, SEO quite simply, is search
engine optimization. And to be good at SEO, you have to understand
what a search engine is. A search engine is
like Google or Yahoo. And it's basically
just something that will show you results
on the worldwide web. Search engine will scan the entire worldwide the Internet, and then it uses an algorithm to read all of the content
published on the Internet. Then based on what you type in, it will give you what
it believes to be the best version content
that is on the Internet. Then it decides what is the best content based
off of a search term, on a ranking one through
1 million results. The idea is to
create content that tailors to the algorithm
so that it will show you on the first
page of Google. Let's look at an
example of this. Exactly what I mean. I'd like
to use a simple example. I have a few of my own, but let's do something that
everybody can look at. Let's type in a search
term into Google here. Oven baked chicken breast. Google will take what you
put in the search bar, scan the entire Internet. It has a database already with all the content
in the Internet. That's called being indexed, Show you what it believes
to be the best content. Right at the top
we have recipes. It's also dynamics. Not always just a search
result like these down here, but you can see
pictures, videos, recipes, how to use other
options that people ask for. It's arrangement of things. We have recipes show more, people also ask other searches
that might be better fit. Then we have these
rankings with a picture five star ratings
title right here. We can scroll through and just click on one of these things. I'm going to click on this
first ranking up here. We can see we have
this entire blog with all these
links and pictures. It's really just a blog. And if you notice
how long it is, it's long. There's a video. What is this? A recipe PDF that you can download.
That's some good content. A lot of pictures and related post that's pretty
much the end of it. But from here about up, it's a blog with pictures, videos, and all that. Let's look at another example. If I click, let's
click on this one. Oh, that's the one
I was just on. Are these all the same? No. Here we have a completely
different blog with chicken pictures. And notice how long it is. You can see the scroll bar
right here, right here. There's a lot of
comments. Yeah, that's just an example of
us searching for something and something else in a search bar and
having a result. That's basically what SEO is. Now when we look at
optimizing a page, what does a search
engine look at when determining what to rank in
its number one position? I have a couple examples
here of rankings. I have health insurance
for truckers. If you look at
123, this is mine. Here we have this title. We have five star ratings here, where the others don't. If we click on it, this is
the page I designed to rank for that search term Based
off of all these factors, there are over 200 factors that search engines
consider when deciding how to rank different pieces of
content on the Internet. Here's another example I have. If you type in film
photography classes and scroll down right
here, this one is mine. This is my photography
blog for film photography. You notice there's five star
rating where others don't. This is my page I designed
to rank for that keyword. Notice. Film photography
classes is in the title, that's one of the factors,
film photography classes, It matches up really closely. Let's learn now about what makes a ranking Search
engines want to provide the best results for
a search query so that users get the
best experience so that they use their
search engine like Google. Because Google makes money
from people using it from ads, they want to make it a good
experience for people. It will scan different
pieces of content and Say it scans the code
behind the scenes. Every website is
built on the HT mail, among other types
of codes formats. A browser will just
display that code and show you what's
on a website. The search engines scan all
the code to understand what the content is about
and it determines is this content good for users? And if it thinks yes it is, then it will show it
in a high ranking. In these examples, there are
over 200 ranking factors to determine on the first page and what gets on page 12 or 50. As you can see in
these examples, these ones are highly ranked. Now, there's a lot
of content here. How can we rank farm? Let's take a look
at what that does. Number one ranking
factors are right here. Have this list. There's
over 200 ranking factors. If we look at the list of
top ten ranking factors, we're starting off with the
URL, text and Structure. Let's click on one of
these rankings for the example of oven
baked chicken breasts. I'll click on this one. Notice oven baked chicken
breast is in the title, but let's take a
look at the URL. It's the domain for
baked chicken breast. Baked chicken breast is super related to my search or the URL. There's nothing else behind it. A common URL structure
you might see is blog baked chicken breast. Maybe even blog the date. Let's say 2023. Post one who? Let's see, post one oh one, forward baked chicken breast. Notice how this is
not a simple URL. It has all this other stuff that's not related
to the content. By simplifying the
URL and putting your exact keyword match as the URL and right after the domain will give
it more importance. The way the algorithm
looks at things is it gives most of its
priority to this level. It's like a folder within
a folder and a folder. This is the top level folder, the top level domain. And then you go one folder
deep, Right here you go. Another folder deep
with the date, folder deep with the post. Then you have what
your content is about. The deeper you go, the less important it is to
the search engine. If we just delete all of that and we just keep
it the way it is, then that is the
top level folder and that tells
search engines, hey, this content is about baked
chicken breast is not about post one oh
one and the date. The simpler and closer to
the domain, the better. This is the perfect example. I structure all my websites
to be the domain forward. The key, a search
term that I want to rank for right after the
domain, that's number one. Number two right
here on the list. And these aren't in
any particular order, but they're just
the top ten out of 200 ranking factors after the
URL. What else have we got? The H one title
Notice right here, H one is part of the HTML code. And if I take a look at
the code of this page, we should be able to find, you can see the H
one tag right here, H one, the title
closing H one tag. This is part of the
HTML code saying hey, this is the main top level
title for this page, how this matches this. And that tells the
algorithm, hey, this is what the
contents of Bap, when you search for this, it's highly to rank because it's a close match, that's
another thing. Content structure, you
have your H one title, but you also have
subheadings and you have internal and external
links plus anchor text. Let's take a look at
examples of all that. Again, I'm not promoting
this website by all means. I just search this. Fyi as
a good example, because it, on the first page of
Google subheadings, internal external
links and anchor text. A subheading, quite
simply, if we scroll down, this is a subheading
and I bet you, if I inspect it,
it'll say H two. Yep. See here, H2h2, you have one H one and then you have several H two throughout, which are just paragraph breaks. It also goes down to H34. You can have these might
be H three or H four, and that's just further
optimizing your content. And notice how the H
two is still related to the keyword Juicy chicken
breast baked chicken breast. It's related, it's not
some random title. If you make good content
this happens naturally. But just keep in mind
you want your H two is to be aligned with
your keyword as well. Besides that, we have links. Notice right on the top
we have several links. We have a link right
here, Cobb Salad. If I open up that link, it goes to the same domain,
but a different blog. This is an internal link, meaning it links
from this blog to another blog on the same domain.
That's an internal link. The anchor text is the
text that is linked. This text that's
linked is Cob Solid. This title of this other
blog is Cob Solid. That helps this blog be more optimized because it
says to search engines, hey, this is related to this, that's a better user experience. It will want to rank this
over other pieces of content because it's aligned with
the general theme of things. Anchor text is the
text that's linked. And internal links are hyperlinks here that
point to the same domain. In that same sense,
you can have a link that points to another domain, which we might have here. Notice I just clicked on
this link and it took me to a completely
different website to buy this thermometer. I bet you this website
make some money off of. If I were to buy
this thermometer, they'd probably get a kickback. That is an external link
that covers the next things. Content structure subheadings, internal external
links, anchor text. Now, domain authority is another ranking factor
that's really important. I use a tool called Maz Bar in order to check
domain authorities of websites. You can check any websites
Domain authority, I just need to log in real quick so we can look at an example. We got into Mozbar
logging in here. If I come back over
to this website, we can see that the
domain authority is 70, which is very high and it
has a lot of back links. The domain authority
quite simply, is a score one out of 100, that determines how
authoritative a website is. It's actually a score that was invented by Maz which is the
tool we're using right now. Some things that determine domain authority are the number of back links a website has, the age domain, how
old the domain is, and how much organic
traffic the domain gets. All that plays into
domain authority, and that can help your rankings. That's just something
to keep an eye on. Again, it's a score
at one out of 100. And your goal shouldn't be to have a domain authority of 100. Because it depends
on the industry. For example, the
domain authority of, let's say Facebook,
let's take a look, is probably like 100. Yeah, it shows
right here in mas. If we refresh, I guess I
have to click on it here. The domain authority
of Facebook is 96. Social media will get a ton of traffic, have a ton of links. But you want to check out
the domain authority to your industry and then
compare to competitors. Whatever the top
domain authority is in your industry is what your goal should be working towards, rather than just, hey, we should go for 100
because it only takes like the most popular websites on the Internet to get
to a high score, Let's say 80 or above. I've seen certain
industries where the highest domain
authority is say 30 or 50. Then that would be the
top of the food chain. As far as um, authority on the Internet, which will increase
rankings and traffic. All right, that's another
ranking factor. Back links. Back links are links
from other websites that point to your domain. We saw that with the Mozbar. If we do activate that, again, we can see this
URL has 504 links. That means 504, excuse me. Our links are pointing from other websites to this website. Out of those 504 links, 132 domains, we can
see the record here. That's another factor to ranking something as
you need back links. Besides all of that, which is really important, the next thing that
algorithms look at in order to determine how they are
ranked is content optimization. That includes time on page, the longer someone
stays on your page, that indicates to
the search engine, which can track that, that the content is
valuable and good. Which means that it will
increase your rankings, user experience, that just means how people
interact with your site. Time on page is user experience, people clicking, navigating. So part of user experience
also is fed by the site speed. If your site is slow, then it won't rank as well. But if it's fast to load, that's a better user experience. So it will be more likely to rank media photos and videos. Notice all these blogs have a lot of photos
and some of them, we saw a video there as well. Plus this actual downloadable
PDF recipe right here or the other example did length the amount of
text generally on blogs. The more text the blog has, the more useful the content is or the more content it has, which is better for the user. It's like reading a book on
a subject versus reading, say, a pamphlet on a subject. The more content you have, the more text that
indicates a search engines, that's better you're
more likely to rank. Then you have your meta
description and title. That is what you actually
see in search engines. This is the meta title, and this is the
meta description. What that means is these two
things can be different. This is the meta title, Juicy Oven Baked
Chicken Breasts. If I click on it, Juicy
Oven baked chicken breast, it's an exact match
that is on purpose. But I bet they're not
all an exact match. Let's try to find one. Let's use the
example, my rankings. Let's do film
photography classes. All right, my
rankings right here. Meta title is Film
Photography Classes 2023, Top Online Courses. And then this is my
meta description. Also notice that my
meta description has the search term
I'm optimizing for in it as well as
the title itself. When I click on it, it's different title on
the actual page, Film Photography classes
online and local, which is different from film photography classes
2023, Top online courses. Now there's a strategy
to this as well, though. This is the main
keyword I want to optimize my content for
film photography classes. I front load that title, I make sure this keyword
is the front of my title, and then I put this
secondary title in parentheses off to the side. Then I make sure that keyword is also the
front of my H one. And then notice my URL,
This is my domain. Then right after my domain, I have my URL, which is an exact match. This is very similar to that
chicken blog as far as. And then look how
much text I have. I have so much
content on this page. If you look at my scroll bar, it scrolls on for a
really long time. I have this content
with all these courses. And then I have this text
writing about courses. As well as this menu here
where you can jump to different classes for a
better user experience. It's very well optimized
metadiscription and title. Then the alt text
is another factor. Alt text is what you
add to your images. If I click back through to mine, if I write click on this image, which I cannot. That's right. All right, let's look at
this image save image as ultimate guide to getting started in
35 millimeter film. This isn't my exact H one title, but it's really closely related. The search and algorithms
can scan this content, read the meta
description of image, which will tell it what
the image is based on. What that image is, will determine if it's related
to this title or not. If I look at this background, which I can't load right now, but let's see if we
can actually find it. But if we found the code, it would say Alt text, and then it'd say film
photography classes on the image, which again matches the keyword
I'm trying to rank for. I know that's a
super ton to unpack, but these are some of the
top ten ranking factors that you want to be aware of every time you're trying
to create content to rank for a certain keyword. Now that's only ten out of 200, I personally cannot
recite the 200, but because I focus on the top ten and always try to think, how can I optimize
this better for the search engine and what
the search engines look for? The more I can rank content because I
understand it better. That is a lot I know, but we need to now take a look at some examples of
on page optimization. I showed you real life examples, but I want to show you this
template to get the idea. We have our H one title, target search term,
service plus location. This is for local SEO. We have a text here
with a call to action. We have an image with
optimized target search term. The alt text description
and the title of the image all matches the keyword that
we're trying to rank for. We have H two heading, we have 2000 plus words of
content, a lot of content. We have optimized
videos, images, gifts, just more content, internal external links that
you can see here. Sub three headings,
Call to Action, and for local SEO,
an embedded map. That's just a quick example of like a lot of
elements that go into optimizing a page
all aligned for a direct search term that
you want to rank for. I'll have a link to download this image in the description so that you can just
have this to look at as a quick checklist like, do I have this and an example
of what it looks like.
3. SEO Definitions (Understanding The Lingo): All right, now let's
take a look at some SEO terms and
definitions to give you a better understanding of what a elements of optimizing a page. A lot of what these 200
ranking factors mean. We already took a look at some of them, but
there's a lot more. A text is short for
alternative text. It is a textual element that provides search engines with
information about images. Search engines have a hard time reading images themselves, but if you give image a text, which I'll show you
how to do that in Wordpress as an
example later on when we actually apply
these things to optimizing a page
later in this course. It's text you add to image that search engines can determine what the image is
about, understand it. As a result, adding
alt text makes it possible for your images to be found on Google Image Search, which can help bring more
traffic to your website. Make sure you check this guide
if you want to become the next There is no guide. That was just some
extra text I had on this template in
another use case. Sorry about that.
Let's just move on to the next definition,
anchor text. We already looked at
an example of that, but anchor text is clickable text that
is used as a link to different pages on your website or an external web address. We looked at an example
of that. Back links. Back links, also known
as incoming links, inbound links and
inward links are links that point towards your
website from other websites. Back links are like
votes of confidence. The more votes you have
from quality websites, the better your site
appears to search engines. A smart way to start
collecting back links is by trying these
outreach programs. Again, I apologize, I
have that linked here, but we're not going to
look at that right now. We're just looking
at the definition. I'll just read it through. I probably shouldn't
read that part. Moving on. Click through rate. Click through rate, or CPR, is the number of clicks divided by the number
of impressions. And I'll show an example of this right after
this definition, usually referred to SEO when talking about the number
of clicks a page gets over the impressions the same page receives on the search
engine results page or Sp. This is important search
engine results page or Sp. For example, if your
latest blog article appeared 1,200 times on or on Google and was clicked 40 times
as a click through rate, 0.03% or 3% I mean, because it was click 40 out of 1,200 impressions. Let's
take a look at it. I searched this in all of these
rankings get impressions. That's impression, This is impression, This is impression. This is an impression,
these are people viewing, and the search engine
can calculate that. But if I click how many
people viewed this, let's say 110 people clicked, that's a 10% collected
rig crawling. Moving on, crawling is
what a search engine bought does when it reads the
code of a website's page. A web page is crawled, the information is kept in a
massive index that is then used to bring up search
engine results crawling. And I'll show you how to tell a search engine how
to crawl your website, but that's where it
scans all the code of your website and
then indexes it into basically a huge
database and determines where to serve up your content when people
search for things. We talked about
domain authority. Domain authority is a
metric developed by Mas, which I use that tool, it gives you a score on a website
SEO, ranking ability. The factors that make
up domain authority are popularity, links, trust, rink age, things I
mentioned before and more. Which is age of a
domain as well. Duplicate content. Duplicate content is identical
content that appears in more than one place on a website or on the
World Wide Web. Duplicate content is
actually not ranked. That's why you want
to make sure you don't have any
duplicate content. If you post two of
the exact type of article or paragraphs in
two places on the Internet, both of them will not rank. You want to make sure you don't have any duplicate content. External link, we talked
about that as well. External link is a hyperlink from your domain
to another domain. For example, you create
an external link every time that you refer to Wikipedia article on
your website index. This is a verb. Index means one of the automated task
of a search engine bought. After it crawls your
page and it indexes it, it will put that into a massive database or library
search engine database, which includes all URLs
and files within them. A search engine will first crawl your site
and then index it. I mentioned that
briefly before as well. Now, link juice. Link juice is when. Seo juice refers to the ranking ability or SEO power that a
web page contains, that it can pass onto other websites with
the help of links. An example of this
is when you have a back link from another
website pointing to your site. You want the domain of the other website linking to you to be higher than
your domain authority. Because if they have a higher domain authority
pointing to you, it will have more link juice, which will increase
your ranking ability. Versus if you had
a back link from a domain that had a
lower domain authority, it would pass on
less link juice, so it wouldn't be as valuable. That's something to consider keyword if you
don't know by now, keywords are two to
five word phrases that your prospects or
potential clients would type into a search engine. When looking for you or
a business like yours. Choosing the right keywords for your web pages is
essential if you wish to obtain more organic traffic from an audience with
specific intent. Keyword density. I know
I talked a lot about content on a page having
the exact match keyword, but you don't want too
much, and here's why. A percentage that is calculated by taking the amount
of keywords that appear on a web page divided by the total
number of words on a page. If you have 2000 words and your keyword shows up 100 times, that is called keyword stuffing. And that's actually bad
and will negatively impact your ranking because
it has a high density. Although widespread,
this notion is not an accurate metric to define quality or uniqueness
of a piece of content. Which means that
for keywords two, you should aim at quality
rather than quantity. Now, we have keyword
density here. Twice I just mentioned it. But keyword stuffing, not what SO has for
Thanksgiving dinner, that's a joke that I wrote down. But keyword stuffing
is a practice of loading a webpage with keywords or numbers in an
attempt to manipulate a sites ranking in
Google search results. Again, going back to
my previous example, if you have 100, or let's say 1,000
words on your blog, but you have 100
of your keywords, that's keyword stuffing
because it's too much. The algorithm will pick that up, think you're manipulating and it will you and not promote
you on the ranking. Often these keywords
appear in a list or a group or out of
context, not as natural. Filling page with
keywords results in a negative users
strength and can harm your site's ranking.
Link building. Link building is the process
of obtaining quality, incoming links or back links
in an effort to encourage the search engines to trust your website and increase its ranking and importance. Here's our guide. Again, I don't know why I have
that here, I apologize. A keypo, keep bringing that up. Long tail keyword, a phrase or keyword that
contains a combination of four or more words
that is used in order to describe something
in a more accurate way. This is less of a keyword and
more of a long tail search. More broad and longer than like a specific
short form search. Long tail keywords are less competitive and help target
a more defined audience. Which can help improve
your conversions, basically by optimizing
content around long tail search terms
rather than short term, This would be considered short term film
photography classes. A long term would be
film photography classes that I can take in New York. That's long tail because it's specific to that audience,
less competitive, and you're more likely to rank for meta description,
we talked about that. But it's an accurate
description of a web page that's about
300 characters long. It's not visible on the website, but appears on the search
engine results page. And we looked at an example of that earlier in this video. It's the black line under the green web address you can find in the source
code of your website as well metalistic keywords that you fill in that is only visible to
the search engine. Or by viewing the source of your website,
filling in your met. You can do this on the
back end just saying of like Wordpress or other
content management systems. Because this is just
keywords you can add but they don't show
on the front side. Filling in your meta keywords is an outdated SEO technique. In the past, the medic
keywords were used to inform search engines at the
topic of the web page was. But nowadays, search engines are much better at
understanding content. Thus the filling in the
mediceywords is redundant. I actually don't even do this. I just focus on the
title description in the content itself. But it never hurts
if you want to just add a little extra on top Meta, similar to the meta
description but the title we also looked at that no index. This is a specific code
you can give pages if you don't want it to show up
in search engine results. No index tag is a piece of HTML code that prevents a pages content from
being listed on Google. By default, most websites will have things search
engine friendly, but you want to take
steps to make sure that your content
is being indexed, and I can show you
how to do that using Google search console. In an SEO search
intent refers to the original purpose or reason why someone entered
a Corey in a search box, like what's the
intent behind it? Is it commercial or is it
to learn some information? Understanding search
intent will help you form a clear SEO strategy and create better content
for your website. I'm going to delete that. Sem stands for search
engine marketing, And it is a type of internet
marketing that involves paying for advertisements in order to increase your
visibility on search results. That's like Google Ads or PPC. As opposed to SEO,
which is free. Sem refers to SEO and paid ads because they're both using
search engine marketing. But one is SEO organic
and one is paid on ads, stands for search engine results and it's elicit pages that shows up when you search
for a certain keyword. I put in this keyword
and this whole page or the search engine results
and I'm ranked number three on the Sp site map. I'll show you how to do
this, but a site map is a simple file that you give to a search
engine search console, and it shows how different pages are connected to one other. Site Maps tell Google
about pages on your site that may otherwise
not be discovered. It's basically just a database, a folder filing system so that Google knows how to scan your
website more accurately. It appears as a list of all your sites links and can
be accessed by adding site. Mapsmlwhich is a
specific file type to the end of your site, RL. I can show you how to do
that using Wordpress, but this is something
you want to put into Google Search Console
Spider and crawler. The search engine
crawler, or spider, which scans your website
pages in order to index it. An example of a spider
is a Google bot. That's basically the
physical thing that crawls content on the
Internet time on page. This metric can be found on
Google Analytics software. It indicates a time visitor
span on one web page. A higher time on page
is associated with a better ranking
because it indicates the better user
experience. Three oh one. Permanently moved or redirect. That's if you change your URL. Let's say I have this
URL and I change it to be classes online. This old URL will still exist. I'll create what's
called the three oh one, which basically tells
a surgeon, hey, this old URL is being
redirected to this URL. And any back links or links that exist on my site,
internal or external, that point to the
old URL will then be redirected efficiently
to the new URL so that you don't lose
that linking juice. A server response that
automatically redirects the user to attempts to visit a certain web address
to another one, the one it's redirected to. With that in mind,
44 not found is an error message displayed
by a browser which lets you know that internet
address cannot be found, page was deleted or there's a mistake in
your URL that happens. Let's say I changed this URL, excuse me, to this new one. The old one is film
photography classes and I changed it to film
photography classes online, but I don't 31 direct
and I visit the old one. I'll get a 44 error rather than just forward
me to the new one. So again, I know we've covered a lot of information
really quick, but hopefully you
understand what SEO is and how a
lot of these things impact coming back to
intent right here, the types of intent we
look at are commercial, informational,
navigational, and local. Let's come up here.
Link juice, no follow. Do follow. No follow means
don't follow the link, juice and do follow does. By default, most
things are do follow. But you can intentionally make it no follow
if you want to. When you do back links, you want to make sure they do follow back links and not just
no follow back links. Because if they're no
followed then you won't get that link juice to
help your organic. Versus if it's do follow, you will and it will
help your rankings. Domain authority, how much
organic traffic site gets, how old the domain is, and how many back
links point to domain. All determine how authoritative your site is to search engines and your ranking will go up. Your domain domain
authority target should be aligned
with your industry. And not just a score
out of 100 for many industries is impossible to reach because they just
don't get as much traffic. That was pretty much
an intro to SEO. Now we're going to take
a look at some SEO tools and then in future videos we'll talk about practical examples. I'll build out a
web page and we'll look at hands on how to implement all of
these fundamentals that we've talked
about. So stay tuned. We'll dive into the tools
which is in the next video, as well as all the
other things that we're going to learn about
including keyword research. Hopefully this isn't
too overwhelming. Maybe go back and
watch it just one more time to really
nail it down. But as we implement a lot of these things more
practically and hands on, things will start coming
together for you. Hopefully this was
helpful for you, this is SEO, keep on going. And I promise by the end
of this entire course, you will be able to
rank things in Google, which can help grow,
leads, traffic. Use the audience for paid ads, be more effective as a
digital market overall. Thanks for participating. I know we had a few
hiccups here and there, but I just wanted
to keep on rolling through to make sure you
get the valuable content. Thanks again. I'll see
you in the future videos.
4. SEO Tools (Tech To Get Ahead): All right, in this video
we're going to take a look at some SEO tools. We're going to start
with the Mozbar and Maz, we're going to look at SEMrush, which is paid for
those who want to take their SEO to the next level, we're going to look at
Google Search Console, which is free of course, and Google Analytics,
which is also free. Let's dive in with the bar. I'm going to use this
website as an example. It's just a travel blog I
found online, the Maz bar. You're going to want
to use Google Chrome and then download the
Chrome extension. If you go to Chrome extension, you can download it
there onto your Chrome. And then you're going
to want to go to Maz.com and sign up
for a free account. What Maz does is
it will show you the domain authority and
how many back links, as well as some ranked
keywords for any URL. I activated the Maz
bar and then looking at this site as an
example, also do a search. We can look at another
example. There you go. As we can see the
domain authority, the site is 75 and there's 148,000 back links.
That's very high. Also, if we just
go on search here, they'll show up
and we'll show you the domain authority and
how many back links all of these search engine results have on the search
engine results page. You can use this when you're doing your competitive analysis. If this is a keyword
I want to rank for, I can activate the Maz bar
and look at the competition. What are the back links? What are the domain authorities to see if I even
really have a chance. But we can also, I'm going to click on
this one right here. If you just click on the links, we'll take you to
Mas and we'll show you all the inbound links. You can actually see how
many links there are. If we click on the
inbound links, we can see the actual websites that are linking to this site. Which is helpful if
we want to see if we can also get back links from
these websites as well. Or if we go back one, we can go to ranking keywords. And we can see how many
keywords this URL ranks for. It ranks for all
of these keywords. It'll show you the position it's ranked for and
the difficulty. This is a really good tool to investigate
different URLs and you can use this on any website or any search engine results page. That's a really
good one that you should get to just to see quickly your back links
and things like that. I use it on the regular to see how many back links I have. Moving on from Maz Bar, let's take a look at SEM Rush. Now SEM Rush is a paid tool. I'm just going to close
the Maz bar here. Sem Rush is like the
ultimate SEO tool. It will show you in depth
a lot of different things. You can use it for
competitive research. You can look at
traffic analytics. For example, let's put in the same website and look
at this websites traffic, so you can look at your own traffic or competitors traffic. Okay. As we can see here, we have 101.2 million visits a
month. That's a lot. Yeah. You can just look
at all these top pages, all sorts of different things. Another thing we
could look at is important tool is a
keyword magic tool. This is what I use
for keyword research. Let's pick a keyword
we want to rank for. Let's go with our oven to oven baked chicken
as a keyword, this is the keyword that what you do is it'll show
you related things and then we can filter out to find that sweet goalilock spot that I'll mention
here in a little bit. Let's pretend we want to
rank for this keyword. I'm going to go over to
the keyword magic tool. I'm going to put it in.
Then it's going to show me all keywords related to
this keyword in a broad match. It'll show our difficulty
score, keyword difficulty. These are very difficult. How much volume it
gets per month, 301 searches a month, and then all these
different keywords. What we can do, then we
can start filtering. I'm going to filter
up to 50 difficulty, 0-50 they're all
high difficulty. If we look at this one, how long to bake thin chicken breast, that is almost 2000 monthly searches and
a low difficulty. This would actually
be a really good one to optimize a web page for. I'm actually going to
use this as an example. We're going to look at
it later on Wordpress, when we actually build
out a ranked keyword. I'm going to add it
into our website right now so that we can use it as a example to rank for. I'll have to log in later. I'll add it to our list
here and remember it, but that's another
tool we can use. Let's get back over and just
finish looking at SEMrush. That's a really
good, I'll add it to our list once I log
into my website. And we'll use this as an
example to try and rank for it has high volume
and low difficulty. That's a really good one. Some other tools in SEMrush, I want to show you the
back link audit tool. If we come to the
back link audit tool, as it loads here real quick, this is an important
advanced technique, but there's such a thing
as toxic back links. So what that means is spammy sites with
a high spam score, or websites that are sketchy, can send back links
to your website. And that's not good for your website health or spam score. So you want to tell Google,
hey, don't count these. We can use this tool to audit. If I go and run the campaign and I go to the audit we'll show me. And then right here from the audit on the
back link audit, I can search toxicity
score of 60 to 100. We want to make sure we tell
Google not to count these. We don't have any now because I actually just
did this earlier, but we do have some
toxic back links that are 45-59 so we want to
get rid of those as well. To do that, excuse me, we just highlight them all. And then up here
we want to click on Move group of back
links to dis invo list, move to disinvowlist.
Then they go away. Then we go to our
disinvest, right here. I'm going to export
my text file here. And exports it and formats
it for Google automatically. This is a running list
of all the back links. Then I click on this link. Again, for this to work, you have to have your Google
Search console set up. First, I'm going
to show you that, as well as one of the tools I just wanted to show you, SEM. Then you click on the
domain that you have links and then you
upload or replace. And then you click that file downloaded from SEM Rush
and will replace or add. If you do it for the first time, your file with all your toxic backlinks and
it tells Google, don't count these to your site. That's an important tool as well to take advantage
of using SEMrush. Now if we come over
to organic research, we can actually look at some analytics for
any type of website. Let's look at our example
travel blog website. I'm going to put that in, we can see this travel
blog rinks for 215,000 keywords gets 232,000 website visitors
traffic per month. That traffic is worth about $276,000 If you were
to pay for Google ads. It's been up and down. It looks like it's
seasonality a little bit, it's all over the place. But it really launched up. It went from like 11,000 to 151,000 in
literally one month. That is crazy. He must have been
doing some PR step on the back end to help
make that successful. Let's take a look at this
website that I've been doing SEO for for
over 12 months. A little smaller scale,
a little bit more realistic to what people
can expect this website. I started growing
organic traffic from scratch over it's been
probably 15 months now. If we look at all time
go last two years, we can see the steady
incline and it snowballs. I started working on
SEO in August of 22. There was 872 rankings, and then now today there's
11,000 10,300 rankings. You can also filter these
are what page it's on, top three or four to ten, this is the first pages are
also on the first page. These are our first
page rankings. As you can see, 1,200
keywords on the first page. You can also look
at the traffic, the traffic's up and
down, coming back up. Yeah, that's a great tool. Those are the three
main things you want to use SCM rush for. You can do competitive research, keyword research using the
keyword magic tool and the back link analytics
and back link audit. I'm going to show you
one more thing on the back linking analytics
to be aware of as well. If you're looking at
your back link analytics and we're going to look
at the same website, it will give you these
different insights. Something you want
to pay attention to. Right here you can see all
the different back links. I've been adding a lot of back
links over the last year. From November of 22, we had 2,260 up now
12,000 So we went from I added 10,000
back links in the last year, is that right? Yeah. So if we scroll
down right here, this is what you want
to pay attention to is the ratio of no
follow and do follow. A follow link is a code specifically telling
search engines do follow this link and pass on what's
called linking juice on to that new URL that
the link is pointing to. A no follow link is like
a code where you put it into the link telling search engines do not
pass linking juice on. So no follow is very
popular with social media, so you can go on
Facebook right now, make a post, link
it to your website. That hyperlink that you put in the post will not
be a follow link. It's automatically no follow. Otherwise, there
would be millions of follow links coming
from social media, and it would ruin kind
of the whole ecosystem. So all of social media links
is an example of no follow. Whereas if you
just put a link on your website to another
site automatically, it's kind of a do follow link. So you just want to make
sure you have a good ratio. I at one time had like a 95% do follow to 5% no follow
and it looks unnatural. You do want a amount
of no follow links. The goal is to be
around ten to 20% If you're a 10% no follow, 90% do follow, that's
like the minimum. And then you can
go up to like 20% You definitely want more
follow than you do. No follow though.
Yeah, that's SEMrush. A lot of cool tools in here. I'm just going to go through just giving you intro
into how these tools work. Now let's go over to
Google Search Console. Google Search Console
is something is free. You just have to verify
you own your domain. Once you verify your domain, you can have them set up so I have these
different domains here. This only shows you
organic clicks, impressions, average position, and click through
rate on your website. You can filter by
different types of times. You can do custom
and comparable. You can compare the last 28 days or the last three months to the previous three months
and things like that. You can also index things. I'll show you in a future video. We're going to try to
rank for this keyword. And we're going to create a page that has five stars
like you see here. And it's going to
be optimized for this keyword and I'll add it to this
website to rank four. This is a new site.
If we want to index something like this
is a page I have, all you have to do is put your URL into here
once you create a URL. And then you hit
request indexing and it will tell Google, this one isn't working
well, that's not good. This isn't normally
what happens, but let's try this one. This whole site is not
working right now. I've never had this
problem before, I was just showing
you, but usually, let's try another one anyway, When you want to tell Google, like, hey, I just
published a new page. Let's do one I know about. Here, Let me type in, let's see, film photography classes. So I recently made a change. Anytime you make a
change to a page, you want to tell Google
to re index it so it can recognize those new changes
as you continue to optimize. I'm going to come here and
paste this and I'll show you. You just put that
in, it's on Google. Let's say I re optimize this page to try
and make it better. I added content to it,
something like that. I'm just going to hit
request indexing, and this one isn't
working either. That is very strange.
Something is going wrong. It's probably
something to do with my hosting on my website. I'm going to have
to check on that. But this is Google
Search Console, you want to use it to index. Let me tell you something
really important with Google Search Console
is as soon as you get your property and
your website set up, you want to submit a site map. I'll show you how to do that
when we dive into Wordpress. But you can get a site map with free plug ins on Wordpress and you want to upload it here. That will help Google
search, console, scan and learn and understand your website so that
it can index pages. And then you can come here
to pages indexed and you can look at the different pages that are indexed versus not indexed. Just in case there's reasons
why it is not index, you can check that out as well. That's Google Search Console. You're going to want to make
sure you set that up Now, Google Analytics, I'm not going to spend a lot of time on, but you do want to set
up Google Analytics. And this way you can just see different traffic
coming to your site. This is four, which is the newer version of
Google Analytics. Google Analytics will
track all traffic, not just organic traffic, where Google Search Console is only organic traffic
and helps you set up your website so that Google
can scan your website on search console and rank your
pages and your content. I'm not going to dive
into how to do this, but it's just important. It's free. Go to
Google Analytics. Analytics.google.com and
connect your website. You can look at different
things and engagement events. You can create goals, goal events as well
to track conversions. If somebody fills
out a quote form, you can track that here. You can also link this
with Google ads and send data and goals to Google ads
from your Google Analytics. Google Analytics is also a good one to set up
and take a look at. Those are the tools
that I use on a regular basis for my SEO search console
is very important, this one's paid,
but very helpful. Mazbar is very helpful and free. These are the two free,
most important ones, Maz and Google Search Console as well as Google Analytics. Then if you can pay for it, I would highly recommend
SEMrush as well. Yeah, those are SEO tools. We talked about definitions,
ranking factors. We're going to dive in on
to do keyword research. When we're doing
keyword research, there's a lot of
ways to go about it. I'm going to use
SEMrush as a paid tool. You can also just use Google
to do keyword research. I'll give you a quick preview. Let's go back to our example. If we just put this into Google, our keywords with like ideas related to our
products and services. If I'm selling,
say, metal roofs, I can just type in metal
roofing contractor. Let's do that. Maybe this
is what I want to rank for. Then I can activate
Z bar and I can see what the domain authority and what the back links are. Then if I want to look at
how much traffic this gets, I can use SEM rush
or I can just do this because we want to know
what search volume it gets. Let's do keyword volume tool. This is just free
resources online. I think I've used
this one before so we don't have to pay for it. Yeah, we just put
in the keyword. We want to rank for it
and see what kind, um, monthly searches this gets
140 monthly searches. Now, we want to know how
difficult it is to do that. We can go to Maz Bar. Yeah, if we look, the
competition is really low, low domain authorities
and low links. This one's very high. But this is a different website that shows all sorts
of different things. Yeah, Then we can just look at Maz Bar, see how
difficult it is, look how many monthly
searches we get, and decide if we want to add
that keyword to our website. As the optimized page, we'll take a look
at keyword research and later video as well. That's an intro to the tools I use. Hopefully
that was helpful. And let's continue on to keyword
research and starting to build out our optimized pages. And we'll do one page
example on Wordpress and we'll apply all these theories, tools, and things that we've
learned up to this point. Yeah, let's continue on and
I'll see in the next video.
5. How To Do Keyword Research: I'm going to go ahead and
share my screen here. And I'll take you
through the steps I do to keyword research. And then we'll also
add the keyword that we find to our
Wordpress site. And we'll start to build out our content to optimize it with those top ten and more factors that we've talked about
in the previous videos. And we'll apply those to our
content so that our content is optimized to rank for the
keyword that we pick out. Let's go ahead and get started. I'll share my screen
here and then we can start doing our
keyword research. Hey, there we're going to dive in and do some
keyword research. Let me head over
to our list here. I have a lot of tabs open. So I'm just going to go
through the steps of how I do keyword research
using free tools. The first thing we're
going to want to do, and the tool we're going
to want to use that I mentioned in the previous
video, is the Ma bar. If you just go to.com and log
in with your free account, then once you're into
the Maz Bar log in, you also have to activate it on Google Chrome as the
Google Chrome extension. You go to Maz website login, then activate the
Chrome extension. Once you do that, hit the
little gear settings icon. You can go to Keyword Explorer. We're going to use this
Keyword Explorer tool. You get ten searches every week, I believe for free, you really can't do
this a total a lot, but without the pro version. But this is the free version. That's how we can use this tool. We can look at search
for keywords here. Then once we find a keyword,
go to Keyword overview. We'll be able to find the difficulty score
and the search volume. This is a good tool to use
for free. We got that. The next thing I
want to bring up is the Exploding Topics website. If you go to
Exploding Topics.com you can sign up
for free as well. They'll send you an e mail
every Monday or Tuesday, I believe just that week's
top exploding topics. You can come here though
and I like to do two years, which is the most recent
for the free version. Then you have all these
different categories. You can use these categories
to find keywords. I'm using the health category. This is a tool I use
just to find like a general keyword that has
high volume search volume, low competition
for my new domain. I want to come over to
this sheet real quick. That you can use as
a rule of thumb. All these documents are for
download in this course. You can use them as reference. But we want to accomplish, we want to overlap
three categories or three circles when we're
looking for keywords. One intent that either aligns with our
business services and products or our goal. The intent, is it informational, is it commercial, The competition,
the difficulty score? Basically, if there's
a lot of competition, a lot of other websites and domains trying to rank
for that same keyword, it could make it difficult
for us with our domain. If we have a low
domain authority and the volume, we
want to have a volume. I have some thresholds here. We want to have a volume
that's at least 100 or more. The more, the better.
That's monthly volume keys, Mazbar to find that
out competition, which is difficulty score
or keyword difficulty, we want that to be 30 or below. Lower the better then intent. Does it match our industry
and what we're trying to accomplish with our
business? Keep that in mind. Now, if you're not using
exploding topics like I am in this example and you're just looking for keywords
related to your business. You can just think
of what people would search for,
for your business. If I'm selling backpacks,
for camera backpacks, I could type in maybe
backpack camera backpacks, maybe just do that super broad. It's going to be
highly difficult, but we can just put this
into our keyword overview. Let it load. Yeah, we can
see the difficulties. 54, it gets 501 to 850 monthly volume
searches, which is good. Then we can go to this
tool, keyword Suggestions, once we have an
idea of a keyword. As an example, we can go to keyword suggestions and it
will suggest other keywords. This could be one monthly
volume, laptop and camera, backpack, camera, backpack,
Amazon camera and laptop. Backpack looks like
a good keyword. We can use this as a suggestion, and this is just an example. I'm going to put that into our keyword overview to
look at the difficulty. See if I reached our limit. I can't search for it right now. But this is the tool I use
keyword overview to find, like we saw here in our example. Let's go to keyword overview. We can see our volume
and our difficulty. That's helpful. Now.
Let's see here. I'm going to see what account, because I think I
have two accounts on Mazbar, so we can
use another one. Let me see if I can get
on the other Mazbar. So we can use that
as an example. No, I don't think I
have another account. Let's use another free tool. Let's do keyword overview tool free online just to see if there's
something else we could use free keyword tool,
let's check that out. This one I'm going to go back
over to exploding topics. I'm going to find a keyword
that I want to ran for. I've already identified
this keyword. I typed this one in,
and I put it in. And I went through
like a lot of these and exploding topics
to try and find one that had lowest difficulty
score and highest volume. I've identified this keyword
and I'm just going to put into these free tools and see if it can give us
similar information. Okay, so competition, I guess
we're waiting on volume. No, that can't be very
accurate. Let's find this one. This is maybe a keyword, so there's lots of
just free tools we can use a handful of times. This one doesn't seem
to be working too well. I'm going to use the
Maz Borro quick. I SEMrush, that's my bed. I have the SEMrush tool. I'm going to put the keyword
in there to find out, because I used up my
limit on Mazbarjt to see what the volume and
the difficulty we can see, I need to find a broad
match to make it exact, I put in the keyword
magic tool using SEMrush. I have our keyword right here. As we can see, it has
really high volume and a low difficulty. This is a really good
keyword to go for. Now that I know that
it has low difficulty and high volume and
commercial intent. This would be great to
make content for and then link to maybe some
affiliate products. Okay, I use this free tool
as well, competition. And it gives me some
ideas on Google ads, but I can also see
on Google Ads, I'm getting mixed
signals on this one. I trust SEMrush and Mazbar over these free tools.
That's just an example. I'm going to head over to
the spreadsheet and show you how I organize
my keyword research. The spreadsheet here, we've identified our top
level keyword. This is the one I want to
optimize content to rank for. That's the one
we're going to use. I did find Mazbar earlier that the keyword
difficulty was 27. The volume was around here
and we just confirmed on SEM Rush that it's not exactly these numbers but
it does have high volume, low competition.
That is for sure. And I just checked using
a couple of tools. What I do now that I have
this top level keyword, is I'm just going
to head over to Google and just put that
straight into Google. So I'm just going
to look through the Sp search engine results page and look at
what I got here. This is number one ranked, It has five stars. That's good. I'm also going to activate
the Mozbar and it will tell me the domain authority and links to some of these,
some of these results. Sometimes the Ma bar
is a little glitchy. You have to turn it off and on. I logged out, that's right. So I have to log it back in. That's why it's not working.
Okay. We're logged in. I'm just going to refresh
with the maze bar activated. Still need to give
it one more try. All right. Let's try one
more time. There we go. It's working now. You can see the maze bar
showing up here. I'm just trying
to get it to show the numbers being sensitive, maybe because I've
used up my limit. It's also not showing me here. Normally you can activate the maze bar when you do searches. I'll show you how many links
and the domain authority. But I guess I can't show you guys right now because
I've used it up. But that's why I
want to activate, I probably need a free
version for that. Okay, let's go back to
our keyword research. Okay, listen, I found
our top level keyword. Now I'm going to just
go back over to Google. And even if we're not
using the Mazbar, I'm just going to
search for things. I'm going to go ahead and
copy some of these results and put them right here. So that I can make a list. Oh, I already have it down
here. Thought I did that. Okay. Right here
is a list I made. I just copied all of
these results in, and I'm adding them
to my spreadsheet. I can look at the
competitive analysis, I can click on any of
these links and find out what people are putting
in for the competition. Then that's useful. Now I want to find
related keywords to our top level keyword that I
can use as H two headlines. These are subheadings
underneath our main content. And I'll add this content to Wordpress so you can
see how it looks. Additionally, now that
I've just Googled it right here, you
can just use Google. Once you put in your
top level keyword, you can put in look for people also ask and
these will give you ideas for some subheadings
to add to your content to make it more optimized
around your top level keyword. We have here, this one
I think I pasted that. I went ahead and pasted a lot of these
H twos that I found. From what people also ask, then we can put in
all these things. What is, I don't think
I have that one. That's a good one I could add. Perfect. Basically, you just put in your top level keyword, put into Google, copy down some competitive search
engine results that you find. Then also look for the
section on Google that has related searches or what
people also search for. Or if you can't find a
section in Google that says what people also ask or related search
or something like that. If you just put in
your main keyword and then just add a space to Google, look at all these things, benefits effects, review,
legal, safe, bulk. All of these things
could be keyword ideas. I'm going to go through
and copy all those. You just want to make a
list of about five to ten. And right here I have 3456 different subheadings
that I can use, related keywords that I
can use for subheadings. This is my top level keyword. It has high volume,
low difficulty. We have some competitive
research here. We have our related
sub two headings. Let's go back over to our list
here and figure that out. This is just list I used
to help me stay on track. This is our example. We used
exploding topics to find it. I used Mazmar to
research it earlier, confirmed it with SEMrush, added it to our keyword list. All right, we got
that all covered. Now that we have our keyword, we want to go ahead and
add it to Wordpress. What I went ahead
and did is I put in this keyword and I use
chat, GTP or bard. And what you can do is type in, write a blog about. And then I put in my
top level keyword and it will go ahead
and write me a blog. I use chattporbargogle.com
They're both free and you can
use them to write content and then publish
it on your website. While that's writing,
I also got some of these two headings over to chat GTP and I put
in write a blog about. And then I put in my
H two heading here. I went ahead and
had it write all of these different content. Then I went over to Wordpress
and made a new blog post.
6. Adding Content To Wordpress: This is where I want to
explain to everybody. If you're using
Wordpress.org for free or Wicks or whatever website page
builder you're using, This will look different
on the back end, but you can still apply
the same sort of things, just apply it to
whatever type of website tool you're using. I use Wordpress.org Wordpress is free and it's different
from Wordpress.com And you can buy a
domain for like $20 a year and host it
for like $3 a month. I recommend Blue Host. Those are all good
solutions to have. I also use this paid premium Theme Builder
and Page Builder called Divi Builder. As you can see here, it's going to look a little
different on your end. That's okay. I'm just going to
show you how we can on the back
end of Wordpress, add these top ten and more ranking factors
to our content. I had ETP write me
all this content, and then I went ahead, made a new blog and I
added text elements. And then I pasted
the content from chat ETP into let me get my
newest one into the blog. Let me copy this. I
just copy what it writes after I'm proofread
it and I copy it in here. Then I add all
these subheadings. We want to make those
H two or H three. Making this H two,
I'm going to do, actually, I'll make that two. I'll make this two as well. I'll make this H three. You can see I'm doing
that right here. You see these
different headings. This just helps logically
arrange the content. Two, you have headings, three's are content
underneath H two, and it helps
organize your logic. If I have a topic
that's an H two, and then I have several
H threes under that. And you can even go to four, which I have up here as well. Let's say that text here, I added all this text.
We can go through it. I have this text, 22. Then further down, I
think I have four. That's H four.
This is H2h3 here. Four. This should
be H four as well. Yeah. Perfect. All
these H fours. The next thing I did, once I added all my content
to my website, is I want to add, since it's a blog, you
can't do this on pages, but I want to add tags. I went ahead and added all of my H two as tags to that blog, so that it's more related. Tags are just hash tags. If you're familiar with
hashtags on social media, tags work in the same way
where people can browse your website through
tags and if they search things that
will pop up on a blog. But they're also on
the back end code, the HTML code of the blog. When search engines scan it, they'll read those
tags and help it understand more of what
my content is about. You'll know that, oh, I have
all this content related to my top level and it just is all aligned to rank for
that top level keyword. I also added categories
Wellness and Supplements. Now the next thing we do is we want to add a featured image. So what I did is I went over
to Pexels.com and I just put in my main level keyword
and found all these images. I downloaded some images and then I uploaded them
to my Wordpress site. I added a featured image. Now this is where
we add Alt text. Notice I uploaded my image. I named the image to
match my H one keyword. The name, the file name of the
image is my H one keyword, my Alt text right here. And again, if
you're using Wix or another page builder like square space or
something like that, you just have to
find where to edit an image and add alt
text to the image. But every Page Builder has it is just a Pens Website
Builder Website Builder. You're going to want to add your Alex title and description? I have the other. Oh,
this one is missing. I have this image as well. I have to wait for it to save. I also have these images that, again, relate to
my H two heading. If we go back here and look at these H two's uploaded
images related to my H two, notice I have this one and
that is this H two right here. I have all these
different images. Perfect. I have these
images and then I added the images in a H two section. I have this H two
section right here. That's H23h4, and I
have all this content. And then I have images in
between it, just like that. That helps optimize
adding images and text. The next thing I did
is I added a headline. Let's take a look at things. Here we have our H one title, we have sub headings. Now let's take a look
at the Ll structure. Notice that this is
my top level keyword. And look at my URL,
it's my domain. And then the keyword right after the domain,
just like that. But notice how I added
this secondary title here. This will just help get clicks. This is an example of what it will look like in
the search engine. People will see this and
we'll draw more attention to it from the search
engine results page. If we look at our competition, we have top five best, the best top rated, and reviewing, ours
will look like this. Notice I did something
different from the competition, is I front loaded the keywords. I put the keyword first, and then I put in the
additional title. The next thing we want
to do as well is add a meta description that's part of our list of
things to do here, meta description and title. This is the meta title
that we just reviewed. It just matches our
main title up here. What I did is I went over to ChechETP and I
just type in write a meta description because it's related to my same thread. It'll put a
metadscription in here. I'm going to copy
this and add that. Now I use the SEM, or what is this ostEO plug
in, which you can see here. This is for Wordpress. If
you're using Wordpress, I'd recommend the Yost SEO plug in. That's very effective. This is what people will see in the search results as well if we come up back
over the search results. This is the meta title. Notice here it has
this main front loaded keyword and then it
has the secondary title, and then it has
this description. This is the meta description. Now notice how there's
no stars on these. Let's go back one. I want to show an example if
we can find one. Notice here this is the top level ranking and it has some stars
rated right here. I want to show you the special
code we can use to add stars to our blog so that when we show
up on search engines, we'll have these stars here. In that way it draws eyes in. And we'll get more
clicks and clicks help us get increase our
ranking as well. To do that, there's
this tool called, or the website called
schema markup. Go over to Rank Ranger.com for slash schema markup
generator, just like this. I'll show you how
to make that code. You come here to
article and do product. And then we're just
going to fill in this information and copy
the code over to our blog. And then we'll be
able to see stars. And I'll show you an example of that. Let's go
ahead and do that. To do that, I'm going to copy our image address,
image URL here. Sorry, got an extra tab brand. I'll just do that name. We're going to use the top
level keyword description. We're going to use
our meta description that chat ETP gave us. Then right here we can
just do our rating. So I'm going to do five. We can just really make this up.
It doesn't matter too much. Now that I have all
that information, I'm going to copy it. Go back over to our
blog and I'm just going to add a code element. This on wicks might be
like a HTML custom HTML, but you just want
to add the code. I'm going to add the code there. I also have it up here so
I don't want it twice. So I'll delete this
one and keep this one. Yeah, we just add
that code in and that will add the five stars to
our search engine results. When our ranking shows up, I'm going to hit Save Draft. And let's just review quickly all the different content
elements I added to this blog to make it optimized
for our top level keyword. Okay, so I frontloaded
our top level keyword. So it was at the very
beginning I added a more click bait type
headline to help it. Our URL is our top level
keyword right after our domain. Good, now I had chat TP, help me out, and I wrote
a bunch of contents. So we have 12345 sections, all related to subheadings that we found from our
keyword research online. Then I added 12344 images,
featured tags category. We have our meta description,
we've done a lot. The one thing we're missing
right now that we need to add is internal
and external links. Basically to do that, I'm just
going to link some things. We want some internal links. Now, I know already I actually have a
related blog that I made from exploding
topics a while ago. I'm going to go find that one. These are just general blogs
I have. I can't find it. We should find something
to do with mushroom. I'm going just type in
mushroom and see what we get. Oh yeah. This guy right here, I remember now. This
is another blog. I, I'm going to go
ahead and this blog, we want internal
and external links. I'm going to externally
to some other websites. To do that, I'm just going to search for some of
these things here. Just link to other
websites on the Internet. I have some external
links as well. Let's see. Another thing I'm going to do, actually let's finish adding
our links real quick. Actually, this text
block is blank. I'm going to delete that
one. We don't need that. It's blank. That one up. Let's see. We just need to, let's see. Products made from organically,
ethically sourced. That's a key, that's
a good phrase. I go through the content, just look for external phrases that I think would be
good for external links. We want to link to
other websites. That just helps optimize our content, better
user experience. Which is if we create a
better user experience, then that signals
the search engines. We have good content and it will help our content get rinked. That's why we put
external links as well. All right, so we got some
internal external links. Usually I'd add a lot
more but that's okay. I'm just going to hit
Save Draft real quick. Perfect, Sorry about that. We have our images, we have text internal external
links at length. We added the amount
of text media, we added photos, we
didn't make a video. But if you want, I'll show
you another cool tool in Five.com you can actually put your blog
content in here and create videos from
blogs using AI. Check out Lumen
Five.com for that site. Speed. Good time on
pages. Good back links. So we need to get some back
links pointed to this text. We have anchor text,
internal external links. We added those subheadings, we added those H
one URL structure. We did a lot of these
things. We don't have a video and we don't
have back links. We can do that later. But we did add a lot of content
to this page. Now I'm going to actually
publish this post, and then let's take a look at what it looks like
on the front end. I'm going to go through some of these to make sure we're
not missing anything. This is a guide you can follow
to help featured image. We added that meta
description title, we added that website content, we added that, oh, that's
what we want to do. Let's add a button, because
this has commercial intent. I'm actually going
to add a button to Amazon for a affiliate link. I'm going to add that
quite near the top. Actually, we're just
going to put in shop deals on Amazon. There we go. I'm going
to head over to Amazon. Just search for this and see
if there's any products. I can link there,
Daisy. All right. How's it going? We're back. We got that Amazon link. If I come over to Amazon, just search for that
top level keyword. It's a product, I'm not going to link to
a specific product, but just the results page
with all the products. Then if we edit our blog, I'm just going to,
I added the button. We have a button here,
so deals on Amazon. I just put the link to
that affiliate link. If someone clicks on this
button, buys something, then we can get a
little bit afilmission. That's something we can do. So I'm going to exit
the Visual Builder. Now let's take a
look at our blog. Now that we've added all of these things I'm
going to review, I know I went through
a lot quickly. I don't expect for you
to just keep up as I do all these things and do
exactly what I do as I do it. But just to show
you an example of all the different ways I optimize my content and how
I do my keyword research. I have these sheets here
that you can download as a list to check off
and to make sure you do all these same things
just on your own website. Let's review what I
did to this point. I know it's a lot. I'll just
walk through how I got here. I used exploding topics because I'm just trying
to find general keywords. I don't have a specific business that I'm trying to rank for. If I did, I could go to Mozbar if I was trying to rank for
a business selling, say, camera backpacks. And then we can just go
to keyword suggestions. And I can put in a backpacks, I can put in whatever keyword I want and you'll give
me suggestions. Okay, That's one way to
do keyword research using Maz bar or you can
use exploding topics. Find topics related
to your website. Niche in category. I just have all
these categories. Finance, fitness, I used
health in the last two years. And then I get all
these exploding topics and then I just click
on some of these, I put them into Ma bar and
I do keyword overview. I've reached our
limit, but I put in our keyword here
and it will tell me how much volume it
gets and it's difficulty. We want difficulty
again below 30, we want a volume above 100. We got our keywords right. Then I just search for
our top level keyword. Once I found that on Google and I went to related searches, or simply enough we can just
do a space. Let's go here. And if we go to our search
bar and just hit space, look at all these
different, these are all related searches. I can add related
searches and become my subheadings M sub topics that become the bulk
content on my blog. Once I had my topics H two headings I went ahead and I also copied some competition
to look at as well. Then I added all of
these to chat GTP. I said chat GTP, write me a long form
blog about my keyword. I wrote me a long form
blog about my keyword. And then I did the same
thing and I just typed in, write a blog about. And then in I put in our subheadings and
I got all that content. Then once I got
all that content, I added it all to my Wordpress
site. Let's review again. Once my content is in Wordpress, I also added my title, front loaded the keyword
right at the beginning. I made sure my keyword was right after my
domain in my URL. I added this more click
bait type title as well. I added categories. Here is all my content. I also added images for
each section or each H two. And my image Alt text, as we can see here
is related to H two. This is an H two
section where we have an image in there as well. I added tags in all
my H two as tags. We added a metadiscription. I asked a ATP, write
me a meta description. We add, I added a featured image with an alt text that
matches my H one title. I added all of these
things into Wordpress. I saved it. Once it saved, I also added our schema markup. If we look at our list here,
schema markup ranking. Again, a quick example
I'll show you. See, sorry, this is an example of a blog or a
page I ranked for right here. You can see these five stars. I added that five star
code to this page. That's what it'll look
like, that's why we add this schema markup. We added this mark up code
just somewhere on our blog. It's not seen on the front end. So I just added
some code that will give us those five stars
and will look like this. And that helps draw ice
to, it gets more clicks. When we get more clicks,
it pushes up our rankings, and then we indexed
it in Google. I went over to Google
search console, put in our URL for the domain, and look, it's already
indexed. Wow, it is index. It's on Google. That was quick. It shows here we have
product snippets. That's the five star. The
review snippets right here. That is our five stars. Yeah, the page is on
Google, which is great. All these lists here are for
download on this course, so you can download those. Just make sure you
have all these. We did all of this stuff. We added content, We added
the button to Amazon. If you want to do
further optimization, we can add video right here. We can add Table of contents, gifts, more hooks and breaks. These are just some
formatting tips right here. But this is a list of
everything that we added to opt our content for
our H one keyword. Everything's looking good. Now the next step is to do something
like this on your own, and that will become your
project for this course. In the next video, we'll
review the course project. But in that video and
for this course project, you're going to
review this list. And make sure you do all these things on your own website, your own website builder, whatever that is, and
do a similar thing. Find a keyword, top level
keyword you want to rank for. It can be related to your business products or services or something,
Just general. Make sure it has
difficulty score below 30 and volume above 100. Then find a bunch of
related keywords to become two topic or content content
sections on your blog. Then you can use Che ETP to
help you write the content. Go to maybe Pexels.com
for free images. Put in your keyword,
find some images. Make sure your images are
named related to your two. Add those images appropriate appropriately in those sections, then that's your content
and publish it, index it, then share optimized content that optimized for the
keyword that you chose. Share on this course. We'll
review it and help you out. I'll give it a look
over and see if there's any improvements
that I can point out to help you better optimize our content to
rank for that keyword. I know I went
through a lot here. If all this is just going over your head,
don't worry about it. Once you practice
this and you just follow these steps and you learn how to do it on
your particular website, they'll start to make more sense and things will come together. I showed you the tools, we reviewed keyword research, and we reviewed adding content and optimizing it on Wordpress. That is about that
for this video. I'll see you in the next
video where we start to discuss the
course project where you can build out
your own content to your own keyword
research and be on your way learning and doing SEO. Thanks for watching this video. I hope it was helpful and
you've gathered some things. You can go back, watch it again, and absorb more of the
information. Get used to. Some of the tools
will help you learn. If you just go ahead
and dive in and start to practice a
lot of these things, you might miss some steps
here and there, That's okay. As you do it, you'll pick more things up and just
get better and better. Seo is really a hands on thing. As you do it, you'll get better. Keep that in mind, don't get
overwhelmed and good luck. I'll see you in the next video where we discuss
the course project.
7. Backlink & Position Tracking for ranked Pages: In this video, we're
going to take a look at a specific process
where we are going to track specific URL's and
links and try to increase their ranking because they're on page 2.3 and we'd like to
push them up to page one. We're going to track
these specific things. The URL of the page, the H one keyword that
we want it to rank for the page authority
with the date. We're going to timestamp
the date so that we can do some things to the page
and then track it over time. And then the domain authority, if that changes the amount
of back links for that URL, its position inserts
for the H one keyword, and then linking domains. We'll track all of
that over time. In fact, I'm going to
add a column here. We can even add a column here, date, so that each row
will be a new date. The examples we're using
is this page right here. This is the landing page, SEO page, that's the URL, the page one H, one title that we want it to ring for is truck driver
health insurance. Truck health insurance
coverage is part of the URL and meta
title page authority. To find the page authority, I'm going to use the Maz
bar. That's a free plug in. You can add page
authority is 31, the domain authority,
and the date. If we put the date here, then we won't have
to date everything. So we'll just keep track of
the date here so that we know what date this was recorded and then
we can track it over time to see how it has improved. Domain authority is 31, 21 page authority is 31. Let's highlight this,
you can also find this link if you need
to use this template. How many back links? We have 23 links
positioned rank. To find the position's ranking, I use a paid tool
called SEMrush. If you don't have a paid tool, then you can quite
literally search it and find out
what your rank is. And it'll tell you if you use Search Console, which is free, you can find Google
Search Console because I'm logged in with
search console telling me right here 11.3 I'm going to put 11.3 that's based off of search
console linking domains. That is another thing we
can do with the Maz bar. If I click on the back links, he'll tell me how
many linking domains, ten for that link. All these are free tools. Now we have linking domains. I do that all just by
using the Maz bar. Actually simple. I'm also going to
look at the SEMrush. Serm Rush says, health
insurance for truck drivers, position ten, Truck
driver health insurance seven, position ten. That tells me as
well. All right. So we got that one
down. I'm going to add. Yeah, we're going to do the exact same thing now
for this other page. He sharing ministries,
cult sharing ministries. H one title page authority 37. This has a lot more
links as well. We page authority back links was 100 domain authority is the
same domain and position. To find the position, I'm
going to search for it. Search console, not telling me. Oh yes it is, It's right there. 35.2 35.2 linking domains. I click on the
links in the Mozbar and you'll tell me
how many domains, 71 domains. So that's better. There we go. Now it's tracked. Yeah, now we're tracking
this over time and then we're going to want to do things to increase its ranking, that will help us track its improvement based
off of our back links. I'm going to invest in quality back links for
both of these domains. Then I'll track this
again in a month. Then we can see how
the back links have improved in volume and how our ranking
position has changed. That is how I track specific metrics for back
linking and position of pages. I can also work on on
page optimization, so I can add more
content to these pages which will help its
ranking as well. That is basically the process. Yeah, that's all there is to it.
8. Project Description: Hey there already.
So I want to review our class project and
give you an update. You can go through
certain sections of this course to make
sure you have it aligned. But essentially for the project you're going to publish a URL. So that can be a page or a
blog that's optimized rank for a keyword that you've chosen
from your keyword research. Then share the URL
on this course for feedback and I'll review
it for on page optimization. Step one, pick your keyword. You can pick a high
level keyword that's aligned with your target
business customer, something that they
would be searching for. You want to choose
keyword that has a difficulty score below 40 unless you have a really
high domain authority. But if you're starting out from scratch with a low
domain authority, I would recommend the better. At least lower than 40, 40 would be pretty difficult. Anything below 20 would be
more feasible to rank for without investing a
lot in the back links has at least over
100 monthly visits. Obviously the more search
volume per month, the better. But at minimum 100
monthly visits and then is aligned with your what you want to
drive traffic for. Step two is to create your
optimized page or blog. So this can be a blog if you're
just driving traffic for information or page
a lining page. If you have more
commercial intent then when you publish your page, you want to do keyword on page optimization
that we discussed. So make sure that your
content is better than the competition in the
search engine results page. More text, more videos or
design elements, more images, just more content on
your page compared to the competition that's ranked for the keyword you're
trying to rank for. Then step three is to
set up your domain on Google search console and
index your new published URL. Once it's done with Google, then check in seven days to
see its ranking and share the URO on this class or the URL here on this class
so that we can review it. That's the project and how
to do it and submit it. I hope that's helpful and we'll take a look at
it when you submit it.
Adrian Hallberg, Digital Marketing CMO
