Transcripts
1. Trailer: Hello learners. This is Gothic and Risch and Assistant Professor
of Management, assertive and content strategist and a business and
marketing coach. I have created this very interesting and
fascinating course on keyword research. In this course I will cover some very interesting concepts
about keyword research. No matter you are a beginner
or a season content creator, this course is going to
help you if you are looking to polish your keyword
research skills. This course starts from the basics like
what are keywords? It moves on to the readability versus searchability debate. Then it covers classification or keywords based on length. Then it moves to the
very important topic of search intent and also covers topics related to types of
keywords based on such intent, keyword difficulty
or such difficulties also very well covered
in this course. In the later part of the course, some of the most important keyword research
tools are covered. And finally, as a bonus step, I'll disclose my
three-step keyword is a strategy that will help you find quality keywords with free tools or free versions
of the paid tools. In the end, there is
a very interesting keyword related project
waiting for you. I'm sure you will enjoy that. So keep watching, keep learning. See you in the course.
2. Introduction to SEO: Welcome learners to this new
course on keyword research. In this course, I
shall be talking about all important concepts related to keywords and their research methodologies
and strategies. To begin with, let me start with the most fundamental
of the concepts, that is search engine
optimization or SEO. For any discussion on keywords, it is essential to
talk about SEO. Keywords in ASU are
best described in conjunction as both are
closely interrelated. Seo stands for search
engine optimization, and it's the process of
adapting the content of websites to the ranking
algorithms of the search engines. Search engines like
Google are humungous and ever-growing
databases of webpages. There are billions of pages in such hardships and
every page is trying to outdo each other for the higher rankings on its
targeted set of keywords. Ses primarily of two types, on page SEO and off-page SEO. Keywords are important
for SEO in general, but they are at the fulcrum of all the action in on-page SEO. Since this course is about keyword research and
keyword related concepts. So I will restrict myself to on-page SEO alone and
how keywords ship it. Now let's dive deep into the meaning of SU
beyond the definition. In the simplest of
explanation, SU, particularly on-page SEO, is the strategic use of words and freezes in order
around content. It helps Google and
other search engines rank content according to
the relevance for a query. Now everybody wants to
rank their websites, blogs, or whatever they
have created for the web. Without ranking, content
will not be visible to the probing eyes of
the right audience. It is worth less
to write content if you don't find
right audience for it. And as soon as the
means through which you can find sustained
audience for free, for prolonged periods of time. So you can make out how
important and crucial SU is in terms of all the metrics of organic rankings
with search engines. Furthermore, consider the
ever-increasing ocean of digital content out there. Every minute, tons of
pages are being added to the collection of billions of pages with the
search engines. Gone are the days when people
would write anything and they will find audience for
their content on internet. Now when cannot assume to
publish something and be found automatically by the right audience
in search results. In a nutshell, the success of additional content
strategy depends on search engine optimization. With this, I'll
conclude this video, and in the next video, I'll explain what
exactly are keywords. So keep watching, keep learning. See you in the next video.
3. What are Keywords: Now that you have understood
the significance of SU, it is essential to know that keywords are the
building block of SEO. Keywords are the words,
inferences that helper content organically rank in search engines like
Google and Yahoo. No matter how good
our content rates or how valuable
insights it provides. If it is not optimized by
the right set of keywords, then content to not get
enough organic traffic in the searches to meet any
of the contents objective. Since organic ranking is
based on content relevancy, as judged by the search
engine algorithms. Content curators have
little control over them. But by strategically
using the right keywords, set critters can
achieve higher rankings and sharing a relatively
constant stream of free, irrelevant web traffic
to their websites. If S is the basis to arrange millions and billions
of competing pages for the search queries. Then keywords are
at the core of ASU. Without keywords, as
you is meaningless, content writers
should diligently optimize every paragraph of their writing with a well-thought-out and
researched keyword or a phrase. For instance, there should be keywords in the
title of your articles, particularly the H1,
H2 tags, et cetera. Then you should include the keywords in the
first paragraph. It is considered a good
SEO practice in between the body of your text and if possible in the
conclusion as well. But there is one caveat. Don't overdo it. If you overdo it, it is
known as keyword stuffing. And keyword stuffing is
not good for your content. It will not benefit you. Rather, it will adversely
affect your rankings. No content writer can afford to ignore keywords
in their content. Otherwise they're
contained might not organically reach the
right audience or worst, find any such audience at all. Keywords or the soul
and spirit of SU. And without including
suitable keywords in writing, digital content is as
good as non-existent. Just remember, search
engine optimization is the most preferred and
proven technique to get lasting targeted traffic to your website to convert it
for any business purpose. If you are relying on
other methods for traffic, such as pay traffic in
social media traffic. Either they are expensive or they require consistent,
persistent effort. And usually the gain from them is short-term and
not the lasting one. Unlike the SEO. With this, I'll end this video. I hope you learn
something useful here. In the next video, I'll
talk about a debate between sociability and
readability of digital content, which is a very important
but often ignored topic in keywords and search
engine optimization. So keep watching, keep learning. Looking forward to see
you in the next video.
4. Readability vs. Searchability Debate: Welcome to join us. So far we have learned that SU is very fundamental and important
for any digital content. And we have also learned
that keywords are at the crux and the
center of SEO efforts. At this point, I would
like to introduce you to another concept of readability
versus such ability. Because whenever you are
writing something online, there are two kinds of audience. One is your search engines. Search engines are taken
care of by SEO efforts, by putting the right
givers it right places. And another is your
human readers. If your content is not such a well then it will never reach enough number of people. And if it is such evil
but not readable, then people will not have
a pleasant page experience when coming to your pages. So it is possible that many people are coming to your site. You do your search
engine efforts. And because content is
not readable enough, they are unable to
comprehend it easily. They might not convert or
not deal two desired goals. With this. Let's talk about this very
important concept in details. The words into phrases
use my searches may or may not always be grammatically and syntactically correct. Still, these words and
queries are entered several times by several people from different locations
across the globe. People associate all kinds
of words and phrases with specific perceived
meaning in their minds. Due to this popularity
in such volume, even the misspelled
such terms become important keywords
relevant for ASU. For instance, when looking for a cost-effective light or a hotel on Google or
any search engine. Most people use the phrase, see flights are cheap
hotels respectively. However, such as for
these queries are not looking for substandard
flights or evidence. Instead, they are looking for cost-effective services
in these sectors. Grammatically incorrect phrases, man and its contents ESU, But certainly compromise the
readability of writings. But remember that
such adaptability takes precedence over
readability of content. Since it's common knowledge
that including keywords in content can sometimes compromise the
articles readability. Therefore, many SU obligations are plug-ins like Rank, Math, are Yoast SEO, analyzing giver readability score of every page and post by default. These plugins also
suggest changes in the writing to improve
the readability score of your content. This challenge of dealing
with misspent or poor send text keywords makes digital content writing a
specialized lot. Web content writers have to
strike the delicate balance between their contents,
sensibility and readability. There is still a lot to
learn about keywords. So keep watching, looking forward to see you
in the next video.
5. Keywords Classification Based on Length: Not all keywords are made equal, and they vary based
on several factors. The length of
keywords or phrases is a significant
distinguishing factor. Let's discuss two
broader categories, entertaining, short
tail keywords. These are smaller, usually
one or two word keywords. Such words are usually generic and do not
specify anything. The target, so many
bases that they end up targeting nothing
for most web writers. Let me explain this, consider the word laptop and observe the screenshot
taken from Google. Just notice the sheer
number of such results. It's humungous. This pile would have pages related to lack
of manufacturing, laptop sales, laptop comparison, laptop history, laptop repairs, laptop accessories, laptop
charges, laptop reviews, laptop bags, local laptop stores in various locations
and so forth. It means it's not clear where someone was looking
for, and hence, search engine has dished so many pages containing
the term laptop in them. For instance, the
keyword laptop is not much relevant for a
webpage focused on selling or repairing
laptops from a local store in the army
Florida, United States. Such a page will not get any
such traffic as it would be buried under the pile of
pages of Hamelin proportions. In early days of web, search engines had
limited content. Hence generic keywords or big drop due to the
higher such volume, people could still get ranked and raw
relevant traffic from shorter engender keywords like
laptops, but not anymore. This logical issue automatically explains the need for longer
and more focused keywords. So this brings us to the
concept of long-tail keywords. Long-tail keywords consist
of more specific phrases. They're usually made
of four or more words. Long-tail keywords
drawn lesser traffic, but target filtered users as they tend to be
more productive. Whatever traffic you're
getting through, long-tail keywords
is likely to convert much higher than generic,
shorter keywords. Remember, it's the age of excessive competition and
information overload. Search engine
arches already have so much content that
due to competition, the bankable keywords tend to be longer, that is long-tail. In fact, it is tough to target even three to four
words keywords now. Hence usually but not always, targeted keywords consist
of five or more words. Another important factor in keywords such as search intent. Long-tail keywords tend to give a clearer such intent
signals to search engines. It simply means that if more
specified queries are typed, the search engine can
interpret queries better and list more
relevant pages. From the perspective of
web content writers, writing content around
long-tail keywords is likely to result in lesser
and focus traffic. Despite this, it translates into higher chances of organically ranking in top search results, which in turn could lead to more website visitors
and convergence. Interaction. Search intent is one of the most significant
such relevance effector and long-tail
keywords better express it. Thus, your keyword
strategy should revolve around understanding the search intent of
long-tail keywords. You will understand
such intent in substantial detail in the
later videos of this course. So keep watching, keep learning. See you in the next video.
6. Goldilocks Zone of Keywords: Goldilocks zone of keywords. Goldilocks zone is the term to indicate that conducive zone at OnStar system where the potential for the
habitable life is maximum. I have taken this metaphor
from astronomy to explain the opportunity zone of keywords based on their land. For up to forward long keywords, most queries on search engines
are packed with the pages. However, five to eight
word can still draw good traffic and be less
competitive and focused. This is the length
of phrases where the Goldilocks zone of
search results exist. For most businesses,
particularly the smaller ones. The queries in this
range are focused enough and can make leads
semantic sense. There are relatively
much less than people targeting such queries that they offer
opportunity to rank on first page of search
engines and draw lips. Observe the screenshot to
understand the concept, but notice the number of
results displayed in Google for on-site Apple laptop repair service in
Miami, Florida. And compare this with the earliest screenshot that I had shown you in
the previous video. Imagine the number
of reserves that had been filtered out by using a long-tail queries and
how relevant it could be for someone repairing
laptops in Miami, Florida. The phrase mentioned above has much less targeted content. Thus, it can be used to create content and getting
good rankings. Insert the link
targeted organic leads. To summarize, Goldilocks
zone offers the opportunity to target relatively longer
yet focused keywords. We're chances of ranking on the host-based is up,
still exist in. Thank you for watching. Keep
learning, keep watching. See you in the next video.
7. Concept of Search Intent: Welcome back learners. So far I have discussed the relevance of
keywords based on the length of freezes and how long tail keywords tend
to be more worthy. It is also clear that
longer keywords can provide an opportunity to rank in Google and other search engines. Does are a potential source
of relevant targeted traffic. What a website. It sounds
simple enough, isn't it? I wish keyword research was an uncomplicated linear
equation like this. Life would have been
a lot easier for web admin and content writers. But wait a moment, there are other layers adding complexity
to keyword research. With this, let me elaborate on one of the most important
keyword to such vectors. That is such intense. Search intent is a metrics that judges the relevance of a query or a content based on interpretation of intention
behind the cushion. Such engines powered with
Artificial Intelligence, Estimate the context of every query and evaluate the nature of
expected information. But most people for
that query, however, you should remember
that AI such boards may not always correctly pick the
such intend for every user. But broadly, it is
what most people say about 80 percent would want to see for that
particular query. According to edge ref, a prominent keyword
research tool. Such intense answers. Why part of such queries? Think from the
perspective of Google. It wants to serve its audience with the best of the results. Much like any other business, customer satisfaction is
of paramount importance. Google too. And it holds true for other
search engine says, well, now think of the example from previous videos where a user searches for the keyword laptop, search engines are
likely to list budget laptops first
rather than any article on laptops explaining features
of any particular brand or model or the subquery
search engine algorithm, in this case, figures out the most prominent
such intent is to find a listing of a budget laptops rather than detailed blog
telling about laptop features. Now what you need to do
as a web content writer, besides filtering keywords
with their length, niche, relevancy, article
suitability and competition. It is a great idea to imitate search engines
algorithm in diverting such intense before picking
the appropriate keywords. At least you can try doing that. And with time and experience, you'll get better at it. Another important point, your
content should be in sync with the tone and tonality of such intent of a
particular query. Thank you for watching. I'll see you in the
next video where I'll talk about
different kinds of keywords based on different such intense gave watching,
keep learning.
8. Keyword Types Based on Search Intent: Welcome learners. In this video, we shall be
talking about keyword types. Based on such intense. It is clear that each keyword has such intense
associated with it. And it is important to
figure the search intent for our chosen keyword before picking it up for
writing content. No doubt, it takes
some practice and experience to judge
the such intent of keywords correctly. However, some keywords
have explicit and clear cut such intent
aligned with them. In this video, I'll explain five crystal-clear
categories of keywords. Business such intent. What are those five categories? Let me list it out. Then we will elaborate
on each one of them, one-by-one,
informational keywords, transactional keywords,
navigational keywords, comparison keywords,
and local keywords. Okay, let's talk about
information keywords. Information keywords seek
specific factual information, not that detailed analysis. For example, how many teams are playing in Tokyo Olympics, or how many pounds
in a kilogram. These are factual
cushions which are only seeking factual
information, not the detail analysis. There is a relatively
lesser scope and work of reading long pieces
of articles around them. Secondary transaction
transaction keywords are the ones that facilitate
financial transactions. For example, Miami
to New York flights. It's example of
transaction keywords. These keywords draw high
cost-per-click, that is CPC, and are usually
more in demand for advertisements as they have a greater chance of
resulting in sales. These keywords are also referred to as affiliate keywords. Due to this suitability
for affiliate marketing, the command higher
cost-per-click, more CPC for keywords bidding
in periods essentially means high competition
and difficulty in organic ranking
for content creators. So writer should think twice before writing
content around them, because it will be
difficult to rank due to the competition
on such keywords. 30s, navigational keywords,
navigational givers are essentially brand
keywords associated with well-established brand
names and identities. For example, if someone writes Venus Williams
in the search bar, it is clear that
the intent is to know about the
famous tennis star. Similarly, if someone types 9k, then there are no prizes
for guessing that the subject is most likely searching for nice
official website. Most such as in this case, do not have any intend to search for any blog website that on or about blogs comparing
Nyquist, other brands. Horse in the list is
comparison keywords. Berenson keywords are
the one that seeks webpages that compare two or
more things are entities. For example, consider the phrase best smartphones with quiet can. Clearly such as
looking for pages, doing comparative analysis
for this category here. These keywords are excellent for writing long pieces of content. As a searching. Searching
for such queries are looking for detailed analysis before finalizing a product. And often affiliate
Bulgars and brands, targets such keywords
as the searches are already at the lower
end of sale funnel, and there is much
higher chance of converting them to a bear. Finally, fifth one
is local keywords. Local keywords are the one that show reserves
for local businesses. For instance, queries
like solutes near me or best bakeries
in Las Vegas. This score is, we'll list different results
depending on the location. Search engines understand
that local listing is what a subset
is looking to see. If your business is
interstate or global, then these keywords offered little use to write
content around them. However, local companies can boost their search
rankings among peers by optimizing
their content around these keywords in
platforms like Google, My Business, and
local directories. To are getting these
keywords can increase both leads and sales
for Laplace business. So it is worth taking a
shorter these keywords. If you are in a
localized business relying on local customers. With this, I'll end this video. And I hope by now you have understood the
significance of targeting the long-tail keywords and
also how important it is to judge the right such
intent of keywords before picking them up or
writing a piece of content. In the next video, I
will be talking about another important criteria
for choosing the keywords, that is keyword difficulty
or such difficulty. Hope to see you in
the next video. Keep learning, keep watching.
9. Concept of Keyword Difficulty: Welcome learners. In this video, we
shall be looking at a very important
quantitative metrics known as giver difficulty
or such difficulty. So let's have a look how
it can be useful for you, particularly if you
are a new website, greater keyword difficulty, KD as called by X refs, or such difficulty as
portrayed by versus just is another
significant filter to find keyword opportunities. Kd essentially gives us
the window of opportunity around certain keywords
or variation of keywords around which were
literally lesser content is einstein available with
search engine arches. In other words, there is
higher chances of achieving top-ranking on these keywords if an optimizes their
content around them. Some of the local keywords
can even have decent traffic. Here. They're much
less competitive as they could become the potential
goldmine for businesses. As ranking pages
in top SAP results becomes relatively much
easier for such keywords, particularly for the
new website creators. Now for the uninitiated, the competitiveness
of keywords relies on many advanced factors
like domain authority, number and quality of backlinks. Pointing to a page, average length, and quality
of content, et cetera. Even other than this, there are over 200 factors, as pointed out in one
of the earlier videos, that decides your
search engine rankings. None of these factors are easy to achieve in short period. Thus, the best bet for small businesses and
new website is to find a relevant keyword with the right search intent in the low keyword
difficulty range. So it is clear now
there's such difficulty or keyword difficulty is
a very important metrics. But unfortunately,
it is not easy to God's keyword difficulty
of a keyword or a phrase. You need some advanced tools, such as Esref, SEMrush
or Uber suggest for it. Now what I suggest is one should go for Uber suggest
as a beginner because it gives you
an opportunity to such three keywords
everyday with your account, without paying them up any,
which is a great thing. And you can access all the
functionality of the tool, including looking
at such difficulty. They indicate it by colors. The greener colors are usually the lower such difficulty or opportunity keywords
in every niche. I'll teach you in a later video, a process by which
how you can optimally utilize the free queries that comes with Europa
cities account. And how you can make
best of the tool, even in the free version. And if you can
find out a keyword which makes good
grammatic sense, means it is easy to read, makes a complete
cushion or phrase. It has a such intent which aligns with your
content objectives. Then your phone, a
very good keyword, you should build your
content around it. There is an art that
comes with practice, but that is the most
lasting way out to be the competition and get long-term free organic
traffic from Sasha's. And I hope this
video was helpful. In the next video,
I'll be talking about some of the
common keyword tools. Thank you for watching. Keep learning, keep watching. See you in the next video.
10. Important Keyword Research Tools: Welcome to this new video. In this video, I'll be
discussing with you some of the most important
keyword research tools. Let's start with the number
one keyword research tool, which is the most
common and most widely used Keyword Planner by Google ads, you need to create
your account with the Google ads using
your e-mail ID. Once you do that, you will be able to access all
the tools available. But this Google Ads interface. There are several
tools available here, as you can see from this list. But what we're interested
in is Keyword Planner. Once you click on
the Keyword Planner, this is the kind of screen
that will open up for you. You are interested
in knowing about the search volume and traffic forecasts for
various keywords. So this is the tab that
you need to click in. Let's click it and
see how it works. Once you click it,
you need to enter a keyword, a
broad-based keyword, and around which
different potential ideas will be given to
you by this tool, along with their traffic
and competition level. Suppose I'm entering
your keywords in SU. Okay? It tells me keyword in SEO. In the Indian market, I can change the market as well. Let me change it to
say United States. And I may also had
united Kingdom. I can add as many
territories and countries as I want
according to my objectives. Let me save it here and see
what are the refreshes. And there are monthly searches between 100 to 10 thousand
for this keyword. And competition is low. You need to
understand one thing. This tool is primarily
meant for Google ads. We are using it for getting
content keyword ideas. So there will be certain
limitations, but nonetheless, it is still very, very useful tool for all content creators. And especially given the fact that comes from the
House of Google, the data this tool provides is considered to be the
most accurate out there. So these are the two verticals. We are interested
in, competition and the monthly searches. So it gives us a broader
idea that there are enough number of people looking for content around this keyword. But what this to Lexis, it doesn't give us such
difficulty or keyword difficulty. That is, how many
pieces of content are already competing
for this keyword and what are your chances of
ranking for it if you optimize your content with this
particular keyword. This is an inherent
limitation with this tool. Nonetheless, for the bigness, especially the new week
content and website creators, this tool is very useful. Next important
tool is the heart. The heart is basically
an SEO agency, which offers quite a few useful
as you're related tools, including the keyword
research tool. As you can see over here, there are quite a
few tools available, but what we are interested in using is keyword research tool. Let's click over here. Now I will put the
same query here that I put in the
previous tool and see how this tool gives us the different results and
how more useful this can be. Okay, let's see. What are the reserves
it has given us. The number one end. Most prominent difference is that unlike the previous tool, it gives us the
exact such volume. In this case, it
is 2900 per month, which is the every such volume, The US territory
and usually US is the most important territory to gouge the such volume
of any keyword. So by default, it
is logged in as us. But you can access up to four different territories
in the hot, that is US, UK,
Australia, and Canada. That is a sort of
limitation here. However, data from these
four territories is a good enough indication
to gouge the value of any keyword and
opportunities around it. Another key difference
with this tool is that it not only gives
us such volume, but it also gives us up to a 100 variations of the keywords along with
their respective data. Like for instance, this keyword density
MSU has lesser volume, but it's CPC is very high. So if you're building
a blog around it, that means chances
of getting targeted traffic which can lead to higher paying advertisement
is much higher. From the point of
view of bloggers, it makes lot of sense to target high CPC key words
even if the volume is little lesser than
the other variation. So with this data,
you can figure out the best keyword variation
which can be useful for you considering
the search volume, the cost-per-click available,
and also the competition, it gives a score in terms
of points, 1005.020.29. It is no-brainer. The lower competition
is better for you. Let's move on to the next tool. So moving on to the
next important tool, which is in the form
of Chrome extension. It goes by the name,
What's my syrup? This is a very
important and useful extension which gives you a great data on keyword research
without paying anything. So it's a free tool,
free extension. And it works wonderfully well
with the Chrome browser. Let's see how it
works. Once you've installed what's myself extension
in your Chrome browser, you need to simply type a
keyword here in the search bar. And it will automatically show
you the search volume for that particular keyword in the chosen territory over let's
go with the same example. Keywords in ASU, in the US, it has 29 hundredths
such volume. If you can recall, this
is the same search volume for this keyword which were
shown in Uber suggest. So we can be pretty
much sure that the data shown by this
extension is right. So in case if we find a
more useful variation here, we can use that instead
of the original keyword. So for a free tool, it gives you accurate and
very available data. Another important benefit
with this tool is that you can very easily
pick your territory. Here. Currently it is United States, but you can change
it very easily by clicking on the
drop-down menu and select your country of choice for which
you want the data. And finally, if you don't
want to use this tool, you need not to uninstall it. Simply you can switch off this extension and
it will not work. And next time you need to
use it, simply switch it on. So for a free tool, it has quite a valuable
data as well as features which can really help
in your keyword research. Next important tool is Uber
suggest by Neil Patel. As I have told you earlier, Uber suggest gives you three frequencies
to such everyday. And in those three searches, you can access full features of the tool without any compromise. The most important benefit of
using Uber suggest is that it gives you ability to
look for such difficulty, which is equal into keyword
difficulty of VEGF. And as you know by now that it is a very, very
important metrics. And it can really help you find the good keywords which can
make or break your contents. Perspex. I'll discuss
Uber suggesting greater. It is in the next
video when I shall be talking about my strategy
to search keywords, in which suggests
plays a critical role. In the last, it is
important to mention two of the most premium tools that
is at rest and SEMrush. Both of these tools are premium and provide top-notch data, but they comes with a
premium pricing as well. This is the pricing
plan of HF and you can make out how
expensive it is, especially for a
new content creator or a small website creator. But you can take
advantage of hf $7, seven-day trial where
you can access for $7. It's standard plan,
which comes back with a lot of very
advanced features, but it has a learning
curve to it. Get accustomed to the interface, watching YouTube videos, and then go for this
seven-day trial. And in those seven days, you can pick up enough
keywords that can help you create content for
weeks and months ahead. Some brushes very advanced
too much like the edge ref, little bit different from that. But go tools are great. Again, SEMrush also
as a learning curve. So whether you equip yourself with the
interface of the tool, using YouTube videos and other tutorials
and websites, etc. Then invest in those
14 day free trial so that you can make best
of that 14 day period. In those 14 days is SEMrush. If you work diligently, you can get enough
keyword ideas that can sustain your content creation
for months together. In the next video, I'll
be discussing with you my strategy of
keyword research, which is simple, yet effective. I'll be using only
the free tools or the free version
of the paid tools. Yet I'll be telling
you how you can copy the same strategy and find keyword ideas for
virtually everybody. Thank you for watching. Keep watching, keep learning. See you in the next video.
11. 3-Step Keyword Research Strategy: Welcome learners. So far in this course, you learned about concepts and practices related
to keyword research. In this video, I'll
be sharing with you my pinpointed strategy to do keyword research in the
most efficient and easily. I'll be either using three tools or free version of the petals. In my humble opinion, new content creators should not spend too much money
on paid tools, especially in the
beginning stage. Later on, maybe you can go for certain rules for more
advanced features. But in the beginning,
for one or two websites, or one or two blocks per week. Free tools are free. Versions of the petals are good. Step 1, what do you need to do? Simply go to your
Google browser and type the keyword that
you're looking for. You should be typing
the keyword here. Now what you need
to do, you need to take advantage of the
Google solutions. And here's some keyword ideas. Let's see how we
can go about it. Before this keyword. Just simply write how, what, when or whatever
is in your case, and give it a space. Just see. It shows how to use
keywords enough. How important our
keywords in ESU, how to use keywords
in SEO articles, outward keywords in,
outward keywords in. So there are so many
good solution out there. These queries are actually being searched on Google every
day by different people. So you can pick up
your VC keyword sets and then verify them for other advanced factors like keyword difficulty
or that difficulty. So that we're sure that
the keyword that we're writing container on is
worth over time and effort. I've taken this how to use keyword liquid, right?
Another variation. What our keywords in a zoo, what our Meta keywords in SU, what is long-tail
keyword in a zoo? What is the role
of the wordiness? You suppose I'm
picking this one. What is a long-tail
keyword in a zoo? I just verified this one
with another set of goals. I'll now go do this extension. This is step two. Now you can see there's not much traffic for this keyword, but it has certain
relations which have better traffic and
also good CPC. This particular keyword has monthly search volume
of 39 in US alone, and it's CPC is around $5. So it could prove to be
a good keyword if it has low such difficulty
or give a difficulty. And we're going to check that in the next step using
universities. Step three. We are in the interface. Once you login with
your e-mail ID, you can use it for keyword searches every
day without any evidence. Okay, long-tail keyword
finder was the keyword that we need to check for keyword difficulty
or such difficulty. We typed it here. I've chosen the language English and
territorial United States. You can choose lower, isn't it? We click the Search button
CD showing you two out of three free daily searches are available without any upgrade. So whatever was shown in terms
of such volume and what's my search extension is true as we can convolve
it with overseas. But it has SEO difficulty of 66. We're not interested in a
difficulty because we don't want to go for
period arrangements. We need keywords for
organic ranking. So ASU difficulty or
keyword difficulty, whatever you prefer to call it, is the metrics that
we're looking for. Since the ASU difficulty
is not optimum here, we shall be looking
for other variations. And by default, we
will suggest gives us some keyword ideas. As you can see over here, 10 of them that every query, and we need to look for
the as the score which is in greener range or in
single visit preferably. Thus, we need to look for volume CPC and the
readability of the face. This particular phrase where there is a long-tail keywords, ticks the boxes in
three accounts, fully, n in one
account, partially. Let me elaborate this. It has very good volume 18 US alone sold over it will be
having much higher volume. Cpc is again very high. Seven been for $2.
And ASD difficulty or given difficulties very
low. What is the problem? Problem is that it is not a
grammatically correct phrase. What is a long-tail keywords? So if it was a what is
a long-tail keyword, then it would have
made a lot more sense. We would have immediately
pick it up for content writing assignment
around this niche. So now what we can do, We have two more attempts
left, as shown here. So what we'll do, we'll simply check the
grammatically correct version of this particular keyword. At times when there is very
little error in the phrases. Ergonomically
correct version also has more or less same values, but we'll just double-check it before finalizing
on this keyword. Else we look for some
other variation. Let me we get what are long tail keywords I've changed is to see
what it shows us. Know a certificate is very high. There's no other version in this case which is
worth picking up. So let me take
another relation in Matata and I've made it what
is a long-tail keyword? Now, again, it has very
high as your difficulty. Since grammatically
correct for general, these are very complicated and this incorrect version
has very good traffic. Low such difficulty. So we'll find a way to include this one only in our article. And what we'll do, we'll bring in our writing craft into play, and we'll make the writer
something like that. What is a long-tail
keyword search process? Or what is the long tail
keywords best search tool? Something on those lines
so that it becomes readable and we're able to
include this exact phrase. So this was my keyword
research strategy, and I hope you will try this and find good keywords
for your assignments. It's simply three-step formula. First step, go to we will take advantage of their
recommendations by innovatively using
the search history and then pick certain keywords, check it in What's my setup extension and get a broader search
volume and CPC idea. And once you have
chosen a keyword, will suggest that this, I'll conclude this video. And by now you have learned a lot about keywords
and keyword research. And I'm sure you will be confident to find good
keywords for your content. In the next video,
I'll be briefing you about the project
of this course. And I expect you to apply the learnings of this
course to your assignment. Thank you for watching.
Keep learning, and now it's the time
to apply your learning.
12. Course Project: Welcome learners to this
concluding video of this course. In this video, I will be talking about your
project assignment. For the sake of convenience. I have clearly mentioned six steps which you need to follow in order to
complete your assignment. So let's go buy them one by one. Step 1, go to any of the free keyword research
tools mentioned above and find a long-tail keyword ranging
between three to six Wordpress for any
niche of your choice. Step to try to follow the process shown in the
course as a reference, but feel free to experiment. Step 3, tried to pick
our ankle keyword, but make sure it is easy to read and understandable by
an average reader. Step 4, think and express the search intent of your chosen keyword in your assignment. I would appreciate if
you could mention that explicitly in your assignments. Step 5, write an
introductory paragraph. Step 6, you should include the chosen keyword in both the title and the
body of your text, and make your text optimized
with the chosen keyword. With this, I'm signing off. Hope to see your projects soon.
Kartikay Ungrish, Asst. Prof | MBA | Content Strategist
