Learn How To Start & Grow Your Own Digital Marketing Agency

1. DMA EC Course Overview: in this video, we're going to go over the six modules that are in this course. This is going to be a very quick video where we're going over the six sections. Within this course, we're going to go over each one individually, and then we're going to go over some key factors, some key elements that we're going to be discussing within each section. So let's go right ahead and jump in here. So the very first section here, this is going to be the foundations were going to go over how to rewire your brain for maximum success. We have an entire lesson that goes into your mindset because your mindset is going to be your navigation. It's going to be one of the most important things that you have, not only for this course, but for your entire life. If you don't have the right mindset, then it's going to be very difficult for you to be able to learn all these skills and then be able to take action on what you learned because learning these skills isn't that difficult. But it's going out there in the real world and taking action, messing up, right, falling on your face and then being able to learn from those mistakes and then being able to modify and adjust your actions accordingly. And then we're going to go over setting up your website. We have an entire free website that you're going to be able to get as a free template, and then I'm gonna show you how to set up your email, how to install WordPress. We're going to go over the different agency tools, agency starter kits, everything that you're going to need to get your agency up and running, and then we're going to go over your daily productivity tool. I have an entire template on that. I've spent hours upon hours building for you that I use in my daily productivity so that I can keep track of all my different projects. My to do list my serum for my clients, everything that has to do with being productive, being able to manage your life and your time. All your projects, your clients is going to be all in one place. And this tool in of itself in the temple that I have that you're going to get access to is probably worth more than you paid for this entire course and the tool is absolutely free. So I'm gonna set you up with that. And then at the end of each section, we're going to have a step by step action plan that's going to detail exactly what you need to do to get off and running within that section. Right? Because a lot, of course, is out there will just give you information will tell you what to do. But they won't give you a step by step action plan that details paste up. One. Do this step to do this. Step three do this and that, right? And so after each section, we're going to cover an entire step by step action plan that allows you to implement on everything that you learned and then be able to execute as quickly as officially as possible. And then Section number two, this is your lead generation machine. Now, this is where we have a town of different ways that we're going to be able to go out and get clients. We have organic methods. We have a couple paid methods for the majority here. It's going to be free organic methods that you can use to get client at scale. We're going to go over the kinds acquisition system from a dizzy exactly what you do at Step one when you first communicate the kind of messages that you want to send to your prospects. How to communicate with them effectively so that you can get them interested and respond back to our messages. Because one of the most important things toe have when you're reaching out to businesses is an offer. Write a hook that gets them interested in what you have to offer. And so we go over the best knishes to target five different prospecting methods and then a ton of email templates that are proven to generate results. All you have to do is plug and play and be able to start generating some leads. Um, appointments. And then we have a step by step action plan so that you can take action on what you learned and start generating some leads and some appointments. And then number three. This is where we go over sales mastery. So we're gonna walk through how to close clients on 36 and even 12 month contracts, and then we're going to go over sells objection mastery where we go over several different ways that you can handle any type of objection that is throwing away. And then we go over the sales fundamentals, the discovery script, and then the sales presentation and how to collect payments had onboard clients, which is really one of the most important factors here. Because after you get a client, right, if you're not on boarding them correctly, you're not setting up the right expectations and using the right type of framing, then you're going to get a lot of clients in the door. But you're not going toe onboard them properly because you haven't set the right expectations of front. This is one of the most important things here where I've seen that a lot of programs out there that I have gone through that I've taken do not handle this. I give you templates, right email templates that you can use to send off to your client right after they pay, so that you can set up your actual relationship the right way so they can know what to expect from you and what you can expect from working with them and then being able to set up the clients on a monthly recurring payment system that takes care of the payment. What are you having to do? Anything. This is very important here. When you're signing a client's do you not only want to send them over an invoice, you want to send them over automated billing so that each month everything is being built at the same date, right? Same time automatically. And then we go through a step by step action plan that walks you through your next steps and how to execute on everything that you learned. And then in section of four. This is where we go over the Google ads, mastery how to create a profitable kugel, ads from a dizzy, and then I'm gonna walk you step by step, how to install the Google tag manager and Google Analytics. The Google tag manager is just like the Facebook pixel that tracks all the different key metrics key data points so that you want to install this on your landing pages on your website and also your Google analytics so that you can keep track of the data, keep track of the metrics and then be able to create different re marketing campaigns from the data that's collected from that tag manager. And then we're going to go over the copyrighting mastery for the Google ad. So this is where we're walking through several different types of ad copy that you can use for your Google ads. We're gonna walk through different formulas, different frameworks, different structure that you can use to create profitable Google ads and then finally, five plug and play ads and funnels that you're going to be able to use right away. All you have to do is set up the ads and also set up the landing pages. Everything is ready to go for you to be able to plug and play. And then we have these step by step action plan, right? This is where I walk you through exactly what you need to do to be able to execute, take action on an implement, everything that you've learned in this particular module. And then section five, this is the Facebook ads mastery. This is where we're going to walk through how to create a profitable Facebook ads from scratch. I'm gonna walk you through how to set everything up. How to create different audiences. How to install the pixel, how we can use it to create retargeting audiences, create custom audiences and really, the power that this pixel has and how we can use it best to our advantage. And then we go over the Facebook ants copyrighting mastery. We go over several different types of formulas and frameworks that you can use literally to just plug and play your own ad copy for your clients and be able to easily create highly converting Facebook ants from scratch and then for the Facebook. And so we also have five plug and play ads and funnels that you're going to be able to use right away. And then we're going to go over the step by step action plan right now to easily take action on everything that you learned and then finally, number six. This is the service delivery, and this is where we go over the two different ways that you can deliver your services. So the first way is going to be you doing it yourself and what that entails, how that works as far as you setting everything up on your own, and then you're going to have the skills and the resource is right. The tools by going through this course so that you can do the ads yourself Or you can use a white label agency that I recommend to actually fulfill on the services for you, where all you're doing is bringing clients in the door, and then you're passing them off to your white label agency and then all you got to do is manage them and make sure that you are providing great customer service, right? And then the White label agency will take care of the results for you. So I'm gonna go over the pros and cons of each. I'm gonna go over how to properly deliver your services, how to use different reporting platforms, different reporting tools and then finally, a step by step action plan. So this is the digital marketing agency elite consultants program. In a nutshell. I'm super excited for you to get started and we'll see you on the other side. 2. Best Way To Learn These Skills: in this video, we're going to go over the best way to learn these new skills. Now, when you're starting this course and you're going through it and you're going through all these different information, it's going to be quite overwhelming at times because it's new information. It's new skills at your learning that your developing right as faras digital marking and at any given time you're going to find yourself stuck. You're going to find yourself, Ah, little bit overwhelmed with the information. And so I'm gonna show you through this particular lesson here how to go about going through the material in a manner that allows you to not get overwhelmed or what you need to do and should do. Once you're getting overwhelmed, I'm gonna show you where that sweet spot is at where it's not too difficult, and it's not too easy where it right in between. And so first and foremost, what I want to go over is the stages of learning how we go about learning new skills, the new information, new material, and then how do we go from the unconscious to the conscious? So there's four different stages of learning that we go through to develop any type of skill. The 1st 1 is unconscious and competence. This is where you don't know that you don't know. Think of something that you do well right now, such as riding a bike, driving a car may be playing a sport. Maybe you're good at football. Basketball voluble, right? Whatever. That maybe once upon a time you didn't know anything about it. You didn't know how to dribble a basketball. You didn't know how to throw football, how to throw a baseball, right. However, now you're probably pretty good at it, right? And previously you just had no understanding of how to even get started or how to even you don't drive a car. And so what we do at this stage is we become aware we start learning about the fact that driving a car is something that we can do. We get older now, playing baseball. Playing a sport is something that we can learn, you know, and actually developed as a skill, right. And then which leads into the stage number two, which is conscious and competence. This is where you're aware of the skill. You're aware of what you need to do and you practice it and you're not yet very good. However, at this stage you learn very quickly because the less that you know, the greater the room for improvement. And this is where you're most likely going to be at when you get started. With this course, you have conscious incompetents. You are aware of the skill you perhaps have been practicing digital marketing or you, you know, try different methods to generate leads, get clients, started marketing agency, and you've had a little bit of success. However, it's not yet something that you can really classify yourself or see yourself as an expert. Now, after you go do this course, that's where you're really going to be able to notice and see that you are an expert because of the level of information and the execution that you do by going through each section in detail and then being able to take action through that step by step formula that we have after each section. So this is where you're most likely going to be at, and it's the best place to be at because it's where you're getting the most amount of improvement because you really don't know very much or you have a limited understanding. And then stage number three, this is conscious competence. This is where you have a skill, but it's not yet consistent and habitual. This where we want to get you to. This is where we want you to be at after you go through this course and where you're going to be. Because if you go through this information, if you go through all the different sections as far as the lead generation, as far as the sales Facebook ads, Google ads right then you're going to know more than most marketing directors. Most marketing managers, Actually, no that are making you know well into the six figures, right, because you are going to have a very unique skill set here of being able to generate leads on demand right through various methods. And so you're going to have this specialized skill, but it's not yet going to be consistent and habitual. You're going to have it available to you. You're going to practice it, and you need to concentrate and improve each and every day on this skill, right? You're going to test out a lot of different things you're going to get feedback gig data modifying a just right and then finally stage, for this is unconscious competence. This is a skill now that you have this habitual automatic and you don't have to think about it right now. Once you put in the work, you go through the course, you get a bunch of clients you start executing, implementing and you're learning how to run a successful agency. Then this is going to become unconscious for you. You're just going to inevitably know what you need to do. The thing about it is that you're going to come to the realization and realize that Hey, this is no longer a science. This is more of an art, and I get to express myself through the art of digital marketing and being able to utilize my skills that I've learned that I developed to get results for myself and for my clients. And so these are the four stages of learning, and now what I want to go over is the learning zone. Now we went through the different stages of learning. We understand that we want to get too conscious competence and then ultimately get us to unconscious competence so that it becomes something that is habitual automatic, and we don't really need to think about it. However, when we're going through those stages of the learning zone and the learning zone is right in between the Anxiety Zone and the drone zone, If you look at this image over here to the right, you notice it's right in the middle, right? And this is what we want to be at every time that we're learning a new skill. We're going through the course material. We're taking action where implementing. We're trying to find out how to do something more often than not is going to be in the course. However, any time that you have any kind of question or issue, you want to make sure that you're able to stop and then look at the situation for what it is. If you're feeling overwhelmed. Hey, take a step back, take a break and gather your thoughts right? And so there are three zones that we want to be aware of. There is the number one, the drone zone. This is where you know what you're doing, but there's no real challenge, right, and this is where you do not want to be. A. This is where you're at's when you already know what you need to do. It's not very difficult for you, not very exciting, and you're just kind of doing it on automation and it's not very exciting, right? And the number two, like I mentioned, this is the anxiety zone. This is where you're completely stuck. You do not know what to do next. You're feeling overwhelmed. Your feeling. Stress. You're feeling helpless and all your energy is spent on managing your stress and anxiety instead of learning. Believe me, I've been there plenty of times where you know I can't get the information correctly or right. I'm just missing something. I don't know what it is that I'm missing, and I'm just managing my stress and anxiety instead of actually learning right. I'm going through the material. But then I have questions that I have some concerns. I'm getting overwhelmed. And all of that is pretty much doing myself a disservice because I'm not really learning rank because of more of just managing my stress and my overwhelmed. And so when I can really be aware of how on feeling in a particular situation where I don't really understand something. Then I can take a step back and relax and be like, OK, what do I need to do here? What other information resource is I need to gather so that I can not be in this state of mind, right? Not being the anxiety zone. And then stage number three, This is the learning zone. This is where we want to be at. This is where there's a balance between the challenges and the skills, because if we're in the anxiety zone, then we're not really getting anything done. We're just managing our stress, overwhelmed it for in the drone zone. We don't have very much attention to it, and we're just kind of going through the motions and not necessarily learning the right information or key pieces of information. And so we want to be in the learning zone as much as possible, where things were not too difficult. And things were not easy enough for us to have a blank mind, right, because often times when we're doing things that characterize the drone zone right, our attention and our focus is somewhere else because it's super easy that has become unconscious to us. And so we want to stay away as much as possible from the drone zone and the Anxiety Zone. And the Learning zone is where we're going to be able to get the most out of our learning out of going through the material and really being able to absorb the information asbestos possible. The most important thing to be aware of when you're learning all these different skills through this program through this course is your emotional state. How do you feel if you're feeling overwhelmed? If you're feeling stressed than take us that back, relax and maybe go look for some other resource is asked question right. Do something to remove yourself from feeling that anxiety and that stress, because it's often times where you don't understand something something went over your head or it's just not too familiar to you. And so you're overwhelmed by, but often times it's very quickly and easily that you can get back into the learning zone, so that's gonna be here for the best way to learn the course material. We went over the four stages of learning and the learning zone, and the differences between other learning zone and the drone and anxiety zone. Okay, so that's gonna be here for this one, and we'll see you on the next one. 3. Rewiring Your Brain For MAX Succes: in this video, we're going to go over how to rewire your brain for maximum success. Now, this is going to be one of the most important lectures that you watch in this entire program. And the reason for that is your mind set is the most important factor when it comes to accomplishing any type of success, whether begin business, personal, whatever that may be. Because if you don't believe that you can accomplish something. If you don't have your mind in the right place, then you're gonna have all of the skills you can have all the capabilities, all the knowledge and everything else that you need to succeed. However, you're not going to take action on that because your beliefs about yourself and your capabilities are not going to be aligned and then also your identity as far as who you are . Because if you have all the skills that are necessary as faras, generating leads as far as being able to deliver results for clients, whether be on Facebook, Google, whatever digital marketing skill, that may be right if you don't have the right mindset. If you're not going in the right direction than all that skill. All those capabilities are going to be off or not. So we're going to cover a success consciousness and what I mean by this is essentially having a state of mind where you see opportunities where others may see obstacles. Okay, because whatever happens to us, regardless of how we see it, right, if it's negative, if it's positive, there's always something to learn from that situation. And it's all about the meaning that we're attaching to it because let's say something happens and we see as a negative as a problem. Well, we want to be able to turn that into an opportunity and where we can look at everything that happens to us, not as obstacles, but his opportunities for growth to be able to collect data, to be able to modify and adjust our actions right if we're not giving the right type of result and so being able to develop a state of mind where we see opportunities where others see obstacles is extremely important and you're going to learn how to be able to develop that kind of mindset in this lesson here now, along with that, it's about having the desire to move forward and to evaluate exactly what's happening within our awareness and be able to make educated decisions to move forward towards our goal, regardless of what's happening in our life, in our business, in our current situation, because we know that it's simply just temporary right and that we're going to be able to get over it. And it's just a matter of understanding our current situation and being able to develop different strategies, different methods to be able to overcome, whatever it is that we're going through. So let's go right ahead and jump in here. So the five areas that we're going to cover in this lesson here is going to be number one, the guilt model of change. This is a powerful mental model that you're going to be able to use whenever you have any type of problem, any type of obstacle that arises. You're going to be able to use this to your advantage, to be able to come up with a viable solution to that particular problem. You can think of the Dilts model of change as a model of success as a mental model that allows you to understand where you're currently lacking in one particular area and what you need to do to increase improve that particular area and how everything else is affected. OK, so we're going to get into that very much so in depth. I just want to go over what we're covering in this lesson here and then the next section. We're going to cover the conscious and unconscious mind the roles that they play because believe it or not, the unconscious mind is where we store a lot of art memories, a lot of our experiences, a lot of the different things that happened to us and that we do right unknowingly and that we think that we're consciously control. Oh, so we're going to look at the differences between the conscious mind, the unconscious mind, how they both work together to allow us to create our own reality and really create our life or experiences and what we deem to be true or not true in our life. And then we have the power of cause and effect. Now, this is a very important concept here that allows us to understand that everything that we're doing is causing some sort of effect. Whether we're aware of it or not and that's a lot of times where we fall short and understanding our behavior, the consequences, the implications of what we're doing and what we're not doing. And so we're going to look at the implications of cause and effect and where we can understand how to use this to our advantage. And then we have how to increase your awareness when it comes to making any type of change in our life. Whether being in our personal life, business life, we first need to become aware that a problem exists and that's something is you know what then are unconscious awareness because a lot of what we're doing and the actions and decisions that we're making is in our unconscious right and so we are just doing things and we think that we're consciously making these decisions and taking these actions. However, it's all unconscious and we want to bring the light to that right. We want to bring awareness to those issues of problems, those frames of mind that we're using to look at the world right and a lot of times we have negative views on how things are and how things should be and where we often tend to be the victim and place blame on others when we need to be looking at ourselves and looking at our situation and being able to bring awareness to different areas, where where we may be looking at things not from the best perspective or from the best point of view, right. And so this is where we're going to increase the awareness by being able to shine light into those areas that are not serving us. And then finally we have the four pillars of success, and this is where we're going to go over knowing exactly what we want and being able to understand what type of result that's going to produce, and then being able to know that we have to take action once we know exactly what we want. And then being able to gather information, gather data, gathered feedback and then also understanding once we gather that feedback. Once we gathered that data that we must have some sort of flexibility and understanding that not everything is going to be exactly how we planned it to be right. Success is never going to be a straight line. There is going to be, Ah, lot of different ups and downs. There's going to be, you know, different forks in the road that we need to, you know, take left, take a right, But understanding this and we're going to go into the four pillars of success very much so in detail. But I just wanted to give you hear an overview of what we're going to be covering in this lesson here. This is going to be a bit long. However, I want you to understand that this particular lesson is most likely going to be the most important one that you go through and that you may need to go through a few times because this is creating for you your success mindset, right? It's allowing you to be able to create a mindset where you are looking at everything as opportunities as opportunities for growth, where others are looking at things as obstacles. And so this is going to give you a huge advantage and being able to go after your goals, accomplished what you want to accomplish and having this success that you want tohave. So let's go right ahead and jump in here. Okay, so let's talk about the dealt model of change. Now, this is a model here that was created by Robert Tilts. His background is in NLP. And so he created this model here so that we can use this to be able to create different levels of change in our lives. And so when we look at this model here, we can see that at the very top we have vision. Then we have identity. Then we have beliefs and values, capabilities, behavior and environment. Okay. And so, looking at the very top there, we have the vision. This is the big picture here. This is looking at What do we want to accomplish? What does that look like? Where do we wanna work? Where do we want to live? What type of agency do we wanna have? And so this is really about creating your vision as to exactly how you want your life to look like. And so once you can start with the big picture, you know, 50,000 foot view as far. Say, I want to be able to live in this area. I want to be making this amount of money each month. I want to be able to, you know, go on different trips around the world. I want to be able to do X. I want to do why, right? And we have several worksheets that you're going to be able to utilize to be able to lay out your vision exactly how you want that to look like. And then we have the identity. This is where you need to be able to be a certain person, right? In order for you to have that vision come into fruition, because if you're not the person that's going to take the action, that's going to do everything that you need to doing. You see yourself as that person that is accomplishing everything in your vision right then it's going to be a problem for you to be able to actualize that. So you need to see yourself as that person that can make things happen that can actualize your vision. And then it comes down to your beliefs and your values. And so when we look at the beliefs and values, this is everything that we believe and that we value and hold important to us. Now. Here's a thing when it comes to beliefs this is a self fulfilling prophecy because if you believe that you are a person that is likeable, that has a lot of important things to say is of high value to society into the world. Then guess what? You're going to get that in return from the external world, because you're going to act in accordance to that right? And so if you believe that you're not very good at things and that you don't have very much of value and that you don't have very much skill and you have low self value, self worth than that is going to be reflected into the external world, people are not going to see you or somebody who is very likeable, very social, very engaging, because that's how you're feeling inside rank. And so that's going to manifest itself in the external world. So you need to understand that beliefs are something that are created through our experiences, the meanings that we have attached to them, and then they can easily be changed and modified to something else because, ah, belief is something that is created because something has happened to us, okay, and then we have attached a certain meaning to that particular situation. Just think about if you when you were younger and you are trying to, you know, go after a girl you're trying to go after the opposite sex and you got denied or you got rejected. And so now when you were younger, that feeling that you got when you got rejected or you were told that you were, you know, quote unquote ugly or whatever, that may be right. That negative experience. Well, then manifest itself into your adult life as well. And so you'll have this thought, This idea that you're not very attractive, that people don't find you as somebody who is attractive in general and where others don't see you. Of somebody who is good looking, very engaging, very likeable, right? Because of that experience that you had when you were younger, you attached a meaning to that. As you know what, I'm not very desirable. I'm not somebody who is very attractive, and so that manifests itself into your external world as you grow up. And it isn't until you become aware of that and you acknowledge and understand that you know what this is something that has been with me for a while. I can remember that I feel this way because of things that happened to me when I was younger and the meanings that I attached right. This is one of the biggest things with increasing. Your awareness is bringing light and awareness to what type of beliefs you currently have and how they're not serving you right. And so we must be able to have an understanding of what kind of person we want to be and then making sure that our beliefs are aligned with that. Because the identity and beliefs are both connected, right? Your identity shapes your beliefs, and then your beliefs shape your identity because your identity, maybe that hate. I see myself extremely likeable, extremely outgoing, us faras engaging with people with individuals. I'm very likable, and that's how I see myself, Frank. That's my identity that I have for myself. And then my beliefs are going to reflect that as far as me being able to believe that I'm capable of doing certain things, it's this big circle. It's his big loop. Okay, where your identity is shaping your beliefs. Your beliefs are shaping your identity, and it's this back and forth. Right? But we don't think about the identity. We just think about who, who we are, who we want to become. Who do we need to transform into so that we can, you know, actually actualize our vision and then the beliefs? This is our Why Why do we want to accomplish our vision? Okay. Why is that important to us? And why is that important to us going down three levels? Okay, so think about it. This way, whenever you're asking yourself is faras que your vision? This is my vision that I have. Okay, this is identity that I need to become, and then you're asking yourself, Okay? Why is that important to me? Okay. And you're going to get a reason. Let's say you know, you want to make more money. Ah, you want to be able to, you know, have you know, financial independence, financial freedom. Okay. Great. Now, why is that important to you? Okay. Having the financial freedom, making a lot of money, and then, you know, you can say Well, I want to be able to have the freedom, The ability to be able to travel the world to know, have any kind of boss looking over my shoulder to be able to have peace of mind, knowing that I am creating my own life and that nobody is, you know, looking over my shoulder and telling me what I need to come into work or do whatever I need to do, right. And this is the final layer here. And so this really wraps everything up, and it really gives us the real reason and the real reasons really, why we want to do this. And so we say, OK, ultimately, what would that do for you? And so this is where we find the root cause here and ah, lot of this may come from things that you really need to think about. And you really need to go deep into thought because ah, lot of the reasons why here is because you want to be able to prove others wrong and show to others that you know what I am capable of making this happen of doing big things because a lot of us when were, you know, in our entrepreneurship journey we have our family, our friends that are you know, they're for us and they're providing some level of support. However, you want to think about it this way, when it comes to your friends and family. Ah, lot of them will support you in some sort of way. However, as soon as you start getting more success than they have or more successful than they are, then comes a little bit of hate. And then comes a little bit of you know, this satisfaction and where they're actually bringing you down. So understand that your ultimate reason why and where if you can go three levels deep, this is going to help you understand why this is important to you, because you'll end up finding that you know the money. All these different resource is and all these different material things are really just surface level. And when we really look at what's the real reasons why we're doing over doing? You'll find that they don't have really much to do with making money. It's often times deeper than that, and so understanding the roles that our identity play our beliefs play and then how that comes into play with our capabilities, and so this is our knowledge and our skills and order for us to be able to actualize our vision and accomplish our goals. We have to gain certain knowledge and developed certain skills. And you're gathering that knowledge in those skills by going through this course. So you're going to develop your vision and you're going to create your identities for us who you need to become, and then you're going to shape your beliefs. And we have different worksheet that you're going to be able to use to create thes. And then, by going through this course here, you're developing your skills, your knowledge right and your capabilities to be able to take action on what you're learning. And then we have behavior. So you have the skills, you have the knowledge. Now it's about doing what you need to do. And it's really about doing what you say that you're going to do, because if you have your identity in place, right, do you know you need to become and you have your beliefs. You believe in your ability to get things done, and then you have the capabilities, you have the skills, you have the knowledge. And then if you don't take action and, you know, use the actual skills and knowledge that you have, then you're not going to be able to move towards your goals and your vision, right? It's about that behavior, because it's not about what you know. It's about what you do. And if you can hold yourself accountable and actually do what you say that you're going to do this is going to make a world of difference because it's about taking action and gathering feedback. And then finally, we have the environment. This is your circle of influence. And so when you look at the environment here, this could be your home. Who you're living with, your family. Are you living by yourself? Do you have your own place? Where you living at home with your parents? How is that affecting you in your business life? Right as Faras Wien able to take action on your goals and to be able to develop new skills , right, New knowledge, new capabilities? Is that something that is a problem for you? Because if you are in the wrong environment, if you have the wrong circle of influence around you, then it's going to be very difficult for you to you don't take action and to really develop yourself into the kind of person that you need to become to actualize your goals in your vision, because you're going to have people in your circle of influence telling you all these different things you don't really know as far as their intention and what they're trying to do. Because remember, you have to understand that your friends, your family, for the most part your environment people are not going to be as supportive when they see you that you're doing bigger and better things. And they are because they're going to have to come to the realization as faras. Well, what am I doing when you look at your friends, you can really look at your future, so understand that if you are in a negative environment, if you're living at home, if you have your parents who are not supportive of your endeavors of your journey of what you're trying to accomplish, same thing with your friends right then you're going to need to isolate yourself, and maybe you go out and get your own place and then get yourself to the point where you're surrounding yourself with like minded individuals that have your best interest at heart. Now, going through this course here, you're going to learn how to develop your vision, how to really understand and figure out what you want to accomplish, what you want your life to look like. And then also, you're going to have some exercises as to how to develop your identity and then with reprogramming your mind by having different beliefs, different ways of looking at the world and where you can have different paradigm shifts because you are literally rewiring your brain to be able to accept these new beliefs as true. Because ultimately limitations as far as what we can accomplish, do not exist. They only exists in our mind. And so if we believe that we cannot do something, then guess what? Our actions, our capabilities, our behavior, environment, everything there is going to play a factor in actualizing that and having that be true. And if we can believe that we can accomplish great things, then guess what our capabilities, our behavior action, our environment is all going to come into alignment and beacon grew it and actualize that right and then your capabilities, your learning, all the skills that you need to succeed in here. You're learning digital marketing. You're learning funnel building. You're learning Facebook ads. Google ads rank. You are going to be a digital marketing expert after you go through this program, but then making sure that once you learn these skills and you learn these new capabilities that you're able to take action with your behavior because if you don't take action on what you learn, then it's going to be all for not right. A lot of people out there will go through a course they'll take in the information toe, learn the skills there, learn all these different, you know, capabilities and different ways to get customers to do whatever rank. But then they'll never take action. So this model here is extremely powerful for not only being able to actualize your vision and being able to identify different areas where you need to work on. This is also a great model for problem solving. So any time you have any type of problem issue obstacle that you may be going through right , you want to come here and you want to look at the models of change and so what? This will allow you to do is look at which particular area am I struggling with? Or do I have a problem? Right. Let's say that you are being able to take action on what you're learning. You have all your capabilities. You were, you know, taking action. You're doing what you need to do. But then your environment is not a great place. Maybe you're getting pushback from your parents that you should get a real job and that you shouldn't continue doing what you're doing. Well, okay, that means that you need to change your environment and your circle of influence to be able to get back and can grew ints what you're looking to accomplish, right? Another example. Here is your behavior. So let's say that you are getting all the skills you're going to the course. You're learning all the material. You're learning how to use Facebook ads, Google ads. But for whatever reason, you're just not taking action, right? And so if you have the skills and the capabilities in the knowledge, what could be the problem? Well, it's most likely going to be with your beliefs and your values, because you don't believe that you have enough skill or that you're knowledgeable enough for that. You're an expert, and so that's going to reflect onto your behavior, right? Because if you have all the skills that you need to succeed, if you know more than that business owner, if you can communicate effectively as faras the value that you can provide to a client, then why aren't you taking action right? Very, very simple. We have the skills, you have the knowledge, you have the capabilities. Why aren't you doing what you need to do? You want everything to be perfect before you even make a move. And that's where I see a lot of people struggling in business and just in life in general is that they believe that everything needs to be perfect or that they need to know one more thing or this extra piece of information and then I'll be ready. Well, then you're never going to take action because it's never going to be perfect, right? Perfect is an illusion. It's something that each one of us can create in our mind, and one person can think that this is perfect. Another person can think, Whoa, there's so much work to be done here right. So use this powerful model here to come back and look at different situations, different areas of your life, Why you're not getting the results that you're, you know, wanting to get and how you can work on different areas, right? If you're not taking that action, then you need to do something with your beliefs. You need to re program your mind by writing some affirmations, and we're going to go through that in this program. So I like to use this as a mental model for laying out exactly what I want and what I need to do and to have my vision ultimately actualized. So now let's go over the conscious and unconscious mind. Now, this is something that is extremely important for you to understand here because, as you can see from the picture there, the conscious mind is just literally the tip of the iceberg. Everything else that really guides how we act, the decisions that we make, the actions that we take is really all guided by our unconscious. So let's first look at the conscious mind here with the conscious mind. This is our conscious awareness. So think of yourself as a captain that's navigating a ship. Okay, in order for you to make the right decision and to go into the right direction so you're not hitting an iceberg, right? You first must give orders to your unconscious mind or your subconscious mind. And this is through your different thoughts, images, feelings, actions, right emotions which control and governs all of your experiences. This is where we create meaning we attach meaning to whatever is happening to us, right? Whatever experience and that past experience gives us a map of the world from which we operate. So we tend to believe that our conscious mind makes all the decisions right. But in reality are unconscious. Mind is actually the one that's in control here. So whatever our conscious mind assumes and believes to be true, your subconscious mind will accept and bring to pass. Okay, this is very important here, because if you have a belief that you are not very good at Matt or that you're not very good with the opposite sex, you're not very attractive. Well, guess what Your unconscious mind is going to accept that and bring that to pass. And then your conscious mind is going to go out, you're going to go out and actually do things that reflect and that manifests itself in that manner because that is what you believe. And so your unconscious mind is literally just a program where your programming it with different types of information, right? Just think about when you're watching TV or when you're watching different shows. All of that is programming you its programming, your unconscious. And so when we can re program are unconscious, mind through affirmations through going through different exercises that you're going to go through in this program. Then that is what is going to be accepted and bring to pass. Because the unconscious mind doesn't judge. It's not going to tell you whether something is wrong or something is right. It's on what you want and what you believe and what you're actually accepting, right? And so if you think good and good will follow if you think you're likable person. If you think that you can overcome anything that's comes into your way and that you are a very powerful person that can get through anything and an accomplished whatever you want to accomplish, well, hey, that's what's going to follow. If you think negative, the negativity is going to follow. And if you believe that you are a victim and that you could never do big things well, guess what that is, what is going to follow. And that is what is going to bring to pass, right as far as your unconscious. And then that's going to reflect into your conscious mind, right? And then that's what you're going to see in the real world. So your unconscious mind is actually the one that is steering the ship right, whether we know it or not. See, we think that we are making these decisions consciously, but in reality it's all done at an unconscious level, based on what we believe, what we accept to be true and what we ultimately do. And so how we create our own reality is we represent the world internally to create our own personal and subjective realities because every single person is going to have a different view of reality, a different perspective, because they have different experiences. They have different beliefs, right, different views of the world. And so not any two people are going tohave the same reality that they're experiencing right and so a good example of this is, let's say that you are cold calling businesses and you're getting rejected and it's just totally bringing you down. And you're just like, Oh my gosh, I can't believe I'm getting rejected That sucks. I don't want to do this anymore. That's the kind of mentality that you're taking. And so that kind of experience, right, that's creating your reality. You're looking at it as something negative as you being rejected as it bringing you down versus somebody else can be doing the same exact thing that you're doing. They could be doing cold calling, maybe even making more cold calls and you're doing. And they could be looking at the same exact rejection as opportunities, opportunities for growth, for being able to maybe change their pitch or maybe changed their script. Or maybe just understand that you know what? It's a numbers game and so notice there how those two people are doing the same exact thing . However, the realities are different. Why? Because based on their internal experience and their internal representation of how reality is for them is what's dictating their actions. Their thought processes, the reactions right. One person is being are rejected and they're looking at it as a negative, and they're taking the victim mentality and that this sucks and I don't want to do this anymore. And the other person is looking at it as opportunity as understanding that it's a numbers game and that it's not an attack on them personally. So the unconscious and conscious mind here. This is something that is critically important for you to understand that your unconscious mind is William the one that's driving the ship here. Okay, it's steering it in the actual direction and that your conscious mind is just your conscious awareness, and you're going to do certain things based off of what you have stored in your unconscious mind. Let's take a look at the power of cause and effect. Now, this is a law of nature. Okay, there's nothing that's happening in this world that didn't start with the cause, and then in effect, and so everything that we currently have in our lives is an effect of a result of a specific cost, right? These causes are the decisions that we've made that we've chosen not to make rank and the actions that we take on a daily basis. And so our thoughts, feelings, actions and words are a cause which create the effect, whether desirable or undesirable. If we think that we can do something, then we're going to most likely do it because we believe that we can. If we feel negative towards something. If we feel you know, unsure or we have, you know, paralysis by analysis, then we're not going to move forward and take action. And then our actions and our words right words are really powerful here. Obviously, actions are extremely powerful. As far as being able to take action, gather feedback, gathered data, however, words. This is something that is not really talked about. And where what you say to yourself, what you say to others, how you communicate this is huge as faras your unconscious mind. Because this is going on directly to your unconscious mind as faras, which you're saying to yourself how you're talking to yourself because you got to remember we are awareness, right? We are conscious awareness. We are aware that we're here, that we're experiencing our lives. However, what we're saying and what we're doing, what we're experiencing what we're thinking, What we're feeling. All of that is programming ourselves. And if we're not using the right type of thoughts, right type of feelings, actions and words, then guess what we're programming ourselves. Our mindset rain for negativity, for things that are undesirable. So if we break down our lives and we look back at our experiences, we can easily identify certain specific causes of success and causes of failure. We can look back at different decisions, different ideas, different thoughts, different feelings that we had and we can pinpoint. Okay, at this time in my life, I made this decision because I felt this way and because I took this action and because, you know, I thought that I could do this or I couldn't do that. So that's how we're actually creating this whole cause and effect and with cause and effect , this is how we structure our beliefs. We do this naturally as far as we communicate, and we say, Hey, you know, I believe that X y Z happens or is true because and we typically don't give a reason why, because it's just a matter of Hey, this is what we believe and Oftentimes we don't really know why we believe what we believe . And it's typically from experiences, different things that happened to us, different meanings that we attach to them and when we can just look back at our life, our experiences and maybe our family, our environment. Maybe they instilled a belief about money, a belief about accomplishment, about limitations. And so we say, Hey, you know, I can't or it's impossible to do X y Z because I've never known anybody to have any kind of real success or I've never known anybody to accomplish big things. And so it's this whole because X y Z is true or not true because right, so once you can understand that that's the language and the structure of belief. Then we can use this to our advantage to create new and empowering beliefs right through our affirmations and where we can get these to be easily accepted into our unconscious mind , right? This is us reprogramming our mind right for maximum success. And so this is how we're able to do this really, by creating these different affirmations, even creating a recording and saying we believe X or weaken do X y and Z because Frank and then giving the reason why. And here's the thing. We really don't even need any type of revolutionary or spectacular type of reason. I can be very simple. Hey, I believe that I can accomplish great things because I'm going to put in the necessary work so that I can make it so very, very simple to create different affirmations. You're going to have a worksheet that goes over. You know how to create different affirmations, how to create a recording of these affirmations. But this is going to be one of the most important ways that you go about reprogramming your mind. Because remember, if you're not programming your mind for success and for positive things, that it's going to be programmed for negative things and for limitations and lack. And so we want to be proactive and a program, and we wire our mind so that it's positive and throughout your day, take note of any time that you stayed a belief. Any time that you are in communication with your friends, your family and you are communicating, you're saying I believe X, y and Z or I think X y and Z because right and notice all those different times that you're using that and look to see if you can find a reason why. Why do you believe that was an experience that you had was It's information that you read somewhere online, where it said that you know, this is a possibility or this is true or whatever that may be right? Look, to see if you can find the root cause as to why it is that you believe what you believe. And so now let's take a look at how to increase your awareness. And so here are some different things that you can do to shine a light on different areas of your life that are, you know, having any kind of problems, any kind of issues, whether being your personal life or in business. This is going to give you a new perspective in a new way to look at all the things that are happening in your life so that you can shine a light on to the darkness of what you're not aware of, right, because that's really what awareness is, is the shining of light into problems into different areas that we are not familiar with or that we just don't know about. And so let's dive right into this. So the key to creating any level of change is to become consciously aware of what you're thinking, how you're feeling and your habits. So if you're not thinking positivity that you can make things happen and that you can overcome whatever off school comes in your way, and a lot of times it's really about just taking a step back and looking at the situation as an observer, not necessarily judging it. Just be like, OK, I'm observing how I'm thinking how on feeling and my habits right and look to see if they are empowering if they are getting you to move into the right direction, that you want to move in right, and that they are in alignment with your vision and then notice how you react when things don't go as planned. Because remember, entrepreneurship business. It's never really a straight line. And so there's so many different times in your life where you're going to experience ups and downs, especially in business. And if you are somebody who is just blowing things out of proportion, you're just you know, playing the blame game, the victim mode like, Why is this happening to me? I cannot believe it's happening to me. And why can't happen to somebody else? My life is so unique. It's so different. Nobody else is going through this right. They had to where we really want to take a step back and observe that and really looked to see. Okay, why am I thinking this way? Why am I feeling this way? And why is it that when something doesn't go as planned, I tend to act this way when in reality, I need to understand that this is just all part of the game? It's just going to be about gathering data, gathering information about what we're doing and how things were going in. If it's not going in the right way or in the right direction, then we can just modify and adjust. But if it doesn't go as planned, then hey, it's OK. We can fix it and we can make it better next time and then notice when fear and doubt arises, because this is 4. DMA EC Business Model: in this video, we're going to go over the digital marketing agency Elite Consultants Business model. So first, we're going to cover your role as a digital marketing agency elite consultant, essentially, what your job is going to be, how you're going to help businesses generate more revenue through Facebook ads through Google ads to S E O. And through a variety of different methods and then the three pillars of your agency that you need to make sure that you're on top of and that you are making sure that you're dedicating the right time, energy and resource is to these different pillars. And then why businesses need your help because there's a lot of businesses out there that have gotten taken advantage from other marketing companies from other marketers and having delivered results because anyone you know, what they were doing. However, you going through this course, we're going to have all the tools and resource is to be able to sign clients on at will and be able to deliver high quality results to those clients. And then we're going to go over the typical local business and their experience with digital marketing. I want to give you an overview as far as what a typical local business looks like. What is their mindset? How did they think? What is their experience with working with agencies or working with the local consultants? Because of my experience in, or Quinn local businesses, national businesses? I can tell you, for my first hand experiences how these guys operate, how they think and what you can do toe win them over easily so that you're separating yourself from the pack. You're not just like every other marketer out there that isn't going about it the right way When you're reaching out to the local businesses. Same thing with the national businesses, right? We're going to go over the differences between a local business and a national business and how their experiences differ with digital marketing, because with the local business, it's gonna be a lot easier to get them on board to be able to deliver results. Ah, lot of times they're going to be service based businesses. And so they have different experiences, different ways of looking at digital marketing versus with the national business or B two B business that you know may have more capital more resource is available and how they may also have more people involved in the decision making process. However, it's going to be typically higher dollar. So I'm gonna give you my experience as far as what you can expect in the B two B space in the national space, as far as also working with local businesses as well the pros and cons of each. And then I'm gonna show you the local business and national business or chart hierarchy. So who's typically involved in a local business? How many employees? What the different employees do, right? And then same thing would be to be side making sure who's at the sea level? Who's at the VP level is their marketing managers or marketing director, right? So we're gonna walk through these in depth, so let's go right ahead and jump in here. So let's look at your role as a digital marketing agency elite consultant. So your role is to help local and national businesses increase the revenue using Google and Facebook. And one thing to keep in mind here is that when you go through this course and as you're going through its and you're learning all these different skills, all this different knowledge you're acquiring and then become proficient in sales, marketing, right, digital marketing strategies. You're going to realize just how little most business owners, actually, no, or just most businesses in general, right, Because you gotta think about it this way. Most business owners or most businesses are great at what they do their great out providing , ah, great quality product. Ah, great quality experience. However, they're not typically very good at getting new customers or marketing right or using digital marketing channels to drive more customers. And that's where you're an expert in right. You're an expert and paid advertising and where you can help businesses generate more leads , right, more customers through paid advertising platforms. One of the mindset blocks that I had when I first started toe work with clients and to do outreach and to get him on the phone call and to close them on, you know, several thousands of dollars a month is that I felt in the very beginning, since I didn't have very much experience that these business owners right, we're just, you know, multimillionaires. They were just, you know, extremely intelligent, extremely smart. They just had it all going on. And I came to the realization through all my discussions, conversations and really getting to I know these business owners. I found that they didn't really know what they were doing more often than not where most of the businesses were just relying solely on referrals on word of mouth marketing. And they were just, you know, not really doing anything to grow the business. And so they were just staying kind of afloat by just all the different recommendations and referrals. And so that's when I really realized that you know what? These guys are not expert digital marketers. I'm an expert digital marketer, and this person or this business owner is an expert in their field, right? And so I am going to help them as much as I can to be able to deliver results right and to position myself as that expert because, yeah, they may have a multi $1,000,000 company. But that doesn't necessarily mean that they're extremely successful, that they know everything about marketing that they know everything about you know how to give more customers arose. We wouldn't be on this call or I wouldn't have reached out to them and then had them respond back to me, wanting them to learn more about our services, Frank. And then we have the three pillars of your agency. This is what you're going to essentially be focusing on at all times within your agency. Number one is the marketing. This is where you're creating outrage messages, right? Communications with your ideal prospects with an intent to get them on a phone call, right? This is the biggest thing here. We need to be able to attract prospects, right? Leads in the door that are interested in learning more about getting more customers and then being able to get them on a call so that we can sell them right, which is number two sales, the active influencing an ideal prospect to buy a product or service. Right. Once we get the attraction in and we get them in the door, then we want to be able to sell them right and close them on. Why? It makes sense for them to sign up for our services and why if they invest, you know, 12 or $3 they should be able to get, you know, 2345 extra turn right, and then number three deliverables. So you bring a client on board by attracting them. They like what you have to say. They like your services. They're ready to move forward. So you sell them and you close them. Then it's about delivering your services, right, and this could be done through a variety of different ways. We're going to go through either it done for you where you're doing it yourself, or how you can outsource the actual deliverables to a white label agency. So this is very, very simple here, right? The process of delivering the service right, the product or service to the client and customer and more of the not. You don't need to deliver the services by yourself or yourself frame. You're going through this course. You're learning how to run Facebook ads, how to run Google ads, how to be able to generate leads on demand for yourself and also for your client. And if you want to do it on your own in the beginning, maybe get that experience and then hire a white label agency. Well, you're going to be able to do that because you're going to have those skills from going through this course and then why businesses need your help. This is really important here. Toe. Understand why you are in this field, right? Because most businesses are great at delivering their services, their product right, whatever that may be. And they typically don't have a problem selling it because they've most likely been doing this for years. They've had their business for quite some time, and the biggest thing that they struggle with is with marketing or with attracting new business. And so what they're doing is they're relying on just referrals on networking word of mouth , right from people out there telling other people about their business. And so they don't really understand how to attract new business right cold traffic and convert that into an actual warm prospect and turn that into a sale. Right? And so what we do is we come in and we helped them position their product or service accordingly. For the right marketing channel, right, whether that be Facebook or Google, so that they can start bringing in more leads more customers so that they can have an automated customer acquisition system in place, right through working with Facebook or Google ads that you'll set up for them so that they no longer have to rely solely on referrals and word amount. Right? You'll have a lot of business has come to you on the phone and they say, Hey, you know, we've been stagnant for the past few years or we've been relying on referrals, word amount. And now we want to get to that next level. We want to, you know, grow expand beyond what we've been doing, you know, the last few years. And that's where you can come in and add your expertise and provide an immense amount of value because you're going to set up automated lead generation systems for these businesses , right? So they no longer have to rely on referrals in a word of mouth. Okay, so let's take a look at the local business owner. So the first type of business that we're going to be working with when were first starting out if you don't have any experience and you're just getting started. The best type of business toe work with is the typical local business owner, and what they are is typically a technician, and they're typically somebody who has 35 maybe 10 employees. And they're small. However, they great at what they do. They've had their business for years, and they typically are the ones also working in the trenches. Not always. Okay. And that's what I mean by a technician there, typically very, very good at what they do themselves. But that doesn't necessarily mean that they're actually in the trenches doing the work themselves. They may from time to time, like if you work with any kind of construction company landscape being home remodeling, you'll find that some of these folks actually do a little bit of the work themselves, and they have a team with them. However, they still like going in there and getting their hands dirty right, so they're really good at what they do. And they're not very good with marketing because that's a separate skill that you have. And that's why you're valuable to them, right? A refer isn't going to know about digital marketing about getting leads online. Home remodeling company isn't going to know how to do that, either. They're going to know how to remodel your house very, very well, and they're going to be an expert in that field, but they're not going to know how to generate new business through Facebook or Google You are, and that's why you're extremely valuable to them. Okay, and so this is their experience with digital marketing number one. They've never tried digital marketing because it's too confusing for them to even figure out and t even get kicked off. And they've relied solely on referrals inward amount. Yet they understand the value of digital marketing. Okay, it's one of those things where you'll find some businesses at have never done any kind of digital marketing, get their aware of how powerful it is and that it could definitely help their business grow . Yet they don't understand how to go about it. Okay, and then Number two. They've tried digital marketing themselves or with company such as y p dot com, yelp, Groupon and did not get the results that they expected. Now this is a big thing here, and this is another part of the reason why these businesses need your help. Okay, especially in the local space. Ah, lot of these companies that have accounts with y p dot com group on Yelp, even Home Advisor Ah, lot of these companies are taking advantage of these business owners, right? With y p dot com, There's still people there that air paying for advertising. And here's the thing who's going toe y p dot com to look for a business to look for service , right? And so what's happening is that these businesses are getting taking advantage of their getting all these different leads that are being sold to multiple businesses. And so they're getting the short end of the stick. And so, with a company like Home Advisor, for example, they sell leads to 45 different businesses. One lead, right? And so at the end of the day, who is going to come out on top of that actual lead? Well, probably the first person that calls or the person with the lowest price. And so these businesses are losing money. They're having to lower their price to be able to even be competitive, right to bid on a project. And so it's ultimately not a good situation for the business where they're having to deal with lower in the price and actually being sold. The lead that's being sold to five different companies with our methods that were using through Facebook and Google ads. These leads that we're generating for these clients are exclusive leads. Nobody else is getting these right, and they 100% owned them. Ultimately, what we want to understand here is that these websites why P. Yelp, Groupon Home Advisor, are not helping our clients. They are essentially losing them money. And so that's where we can come in and be able to showcase why we're different and how these businesses can get these leads coming in and how they're going to be exclusive just to them. Nobody else is going to get them and how weaken typically get leads for 5 to $6 per lead, depending on the markets and depending on the offer, about five or $6 per lead for an exclusive lead is actually not out of the question is pretty common. And then number three. This is where they've tried digital marketing before with other marketing agencies and did not get the results that they expected. It's important to understand at this stage how specifically the other agency fell short so you can tell them precisely how you're different and an example here is one of the things that we do differently is X and why? Because X y Z and that means. And we can put in to fill in the blank whatever we want. Because here's the thing when it comes to a client or a business that we're looking to bring on board where they're like, Hey, I've been burned in the past I've tried, You know this before and it doesn't work right. You really need to emphasize the fact that you have a proven system and that you understand that you know, they may have hired somebody who worked with the company that did not get them the results that they were looking for, and it sounds like they didn't have the right expertise to be able to get the job done because there's other companies out there in the similar space, right in the same other area that are using, you know, Google or Facebook to actually get results. So it's not that Facebook ads or Google ads didn't work. It's that they hired somebody that really didn't know what they were doing and didn't have the right expertise right processes the right systems in place to be able to get them actual, real tangible results. That's going to get them a return on their investment. So, as I mentioned, the typical business owner in the local space is going to rely solely on referrals, word of mouth marketing, maybe networking events. Right, and their marketing is going to be in the red. They're not really even going toe. Have a marketing strategy. Ah Lee Generation strategy of branding strategy Because everything is faras, their efforts are all based on delivering the product to service. Right? And so marketing, oftentimes is non existent for these guys. And remember, these guys are experts in their field and your expert in your field of digital marketing where you can come in and let them know that Hey, I understand you're an expert and X y z I'm sure you provide great work or through your marketing efforts. You mentioned to them that hey, I came across your business and noticed that you provide great work. Congratulations. Love that kind of work that you do and then be able to convey through your presentation through your communication on your discovery. Call that you are an expert in the digital marketing space that can help them establish and set up a lead generation strategy so that they don't have to rely solely on referrals and word of mouth. And here's the thing and actually cost less for business to hire you as a consultant than if they were to hire somebody in house like a full time actual employees, right? They would have to pay salary benefits insurance. And with you, all they have is a monthly retainer, plus the ad spend with no additional expenses required. Now let's take a look at the local business hierarchy. So this is what you're going to most likely come across whenever you're reaching out to a local business and you come across that they have an office manager or general manager. This is typically how it looks like, and you're not really going to see this in any other course out there. I've taken a lot of different courses just to be able to see kind of what they have and the content and what they really explain. And I haven't seen really any type of program out there in the digital marketing space that really outlines this for you. I want you to have a high level overview of how a local businesses structured okay, because in the local space, this is what you're typically going to see. If it's in the medical space, you're typically going to see a owner or it may be a CEO, and then you're going to see an office manager and then a receptionist and secretary and then some employees, typically in the construction space. You're going to see a general manager, a receptionist and then employees. And so an easy way to understand this is on the left. As I mentioned, we have the medical space. You can think of these folks as white collar professionals. So think of anybody who has gone to school or had some kind of, you know, diploma or special certification, Right? We're talking doctors, physical therapists, counselors, anybody that needs to have some kind of specialized training for right and has some kind of diploma and where they need to quote unquote get dressed up to go to work. Okay, and then on the other side, this is in the blue collar space. So this is where you have construction, manufacturing anything that has to do with manual or physical labor. You're gonna have a general manager. Typically, you're going to have a receptionist, secretary and then your worker employees, right? And so, with the medical space, you'll find that a lot of the times the office manager may be the person that makes the decisions for the marketing. Now. It's not always going to be the case for the larger businesses. Let's say for like a large dental practice, they're going to have an office manager. Same with thing would like attorneys. They're also going to have, like an office manager. And they may be the person that handles the marketing, not always right. That's why it's best that we reach out to the CEO or to the owner, because then they're going to naturally push it down the line. And so if you reach out to the owner or the CEO, they're typically going to send a message to their office manager or their general manager and say, Hey, you know, figure this out, find out more about this and you'll be able to get those responses coming back to you, right? So as I mentioned, think about the left side as a white collar jobs, anybody that has toe have any kind of diploma certification went to school for it. And then on the right hand side is blue collar jobs where they're typically manual labor or production. So now let's look at the national and B two B Business is so most businesses in the local space are going to be working in the B two C space, which means business to consumer, which means that they typically will help out consumers, you know in their home, provide a service where you think about roofing. You think about doctors, dentists right there, providing services to actual consumers and then in the B two B space. This is where we're working with business to business, typically not always right. You can work with the national large business that just works with consumers or works with consumers and businesses right. However, the B two B space in the national space is typically going to be a lot more profitable. As far as the contracts, however, the sales process is typically going to be lengthy, and it's going to be more people involved. So that's why I recommend the national and a B two B business is to be after you've had some experience with the local space, you've got confidence and then you can tackle. You know, these larger businesses, right? And so these can be anything from like e commerce businesses to be to be service businesses , right all across the board. Understand that oftentimes these businesses are going toe have higher budgets. But like I mentioned, they're simply going to be a longer sale cycle, longer sales process. And there may be 2 to 3 different people involved. I remember working with the SAS company software as a service down in San Francisco, and when I was working with them, they had three different people that I was on the call with. I was on the call with the CEO, the digital marketing, the marketing director and the marketing manager. And so the deal was for, you know, five figures each month, right? And so it was high value. However, it was multiple people involved multiple different decision makers that need to be involved in the whole entire process, and it took a great while. I mean, it probably took 3 to 6 months to get everything kind of ironed out, and with local businesses you can get a local business within 24 to 48 hours, right? Very little as faras. What's needed. And you don't need to go through all these different hoops because you're typically working with just the decision maker, right? So here's the typical B two B business owner. There's often the CEO and the leader of the organization, and then there's multiple chains of command under them. This is where they have the VP's, the directors that managers right, the guys in the operations. And so, typically, the best way to reach out to these guys is to outreach to the CEO, the top level of the chain, right at the top of the food chain. And then they're going to be the ones that passed the messages down to the appropriate departments. And so that's how I've been able to work with a lot of large national companies is because I reach out to the CEO and I mentioned about our digital marketing strategies about generating more leads, and then they'll email the marketing director of marketing manager and then they'll reach out to me, and then we'll all get together. And so here's their experience with digital marketing number one. They have an in house person or two that handles or marketing. However, their experience is limited, broad and oftentimes little to no marketing strategy or funnel. Here's the thing. A lot of times when these folks are being hired right in house, a lot of these guys know metrics KP eyes and they don't necessarily have experience with a certain platform or a certain strategy. Or they don't necessarily understand influence and persuasion. How to get people to take action, how to get people to submit their information to learn more. Right. Ah, lot of these folks that come out of the marketing schools just learn the actual KP eyes, the metrics right, and they're very analytical. They don't really understand the lead generation side of things, and that's where you can come in and really add value. And the number two they're working with the consultants or agency, and they're not getting the results that they expect it. It's important to understand here, like I mentioned previously with any other company out there that you're looking to bring on board in that where they have worked with somebody else or they're currently working with somebody and they're falling short. You want to understand how specifically they're falling short so that you can differentiate yourself accordingly If they say, Hey, you know what? They just weren't driving high quality leads. Okay, great. You know, one of the things that we do differently is we make sure that all of our leads fill out the necessary information and that we are pre qualifying them before they're even sent out to you so that you can have the highest quality of leads. And that means that you're going to be able to focus on growing your business because you're going tohave. High quality leads coming to you every single day. Knowing how specifically that agency that they were working with or that person that they were working with didn't deliver results is going to be huge for you to be able to tell them why you're different. So make sure that when you're talking to the prospect, you understand what happened, how they were dropping the ball or how they're currently dropping the ball and how you're different, right? How what you do is completely different and how they're not going to experience that by working with you and then number three. They have an in house team and want to get some outside help in a certain specific channel . For example, they may need some help with running Facebook ads or Google ads. Maybe they are running, you know, successful Google ads. But they don't have somebody that knows Facebook very well, and they haven't implemented a strategy. And so in this scenario, this is where you're typically working with, like a manager, a director. I may be a business development rep or even a consultant from that company. But typically this is where you're going to find the national businesses in one of these three areas, in terms of their experience with digital marketing and so national and B two b business is , you know, rely on referrals right there, rely on word amount that's kind of natural for them in organic rain, and then they also go out and do typically no working events as well. And they do have a marketing strategy in place. However, it's inconsistent or they are, you know, working with somebody that isn't delivering results. So a lot of these folks need somebody to come in and help with their strategy, or maybe with implementing a whole new strategy, because whatever they have right now isn't working. And so let's look at the hierarchy here for the national and B two B business is so at the very top we can see that we have sea levels. This is where we have the CEO, the founder, the president. You have chief marketing officer, chief financial officer. And then we have the VP's, the operations, marketing, business development on. Then we have the director level director of sales, marketing, customer service. And then the managers rang. And so what you want to understand here is that often times with these larger companies, you want to go to the very top of the food chain. You want to reach out to the CEO, the founder of the president, and you want to mention to them that you found some things that are wrong with their business, their website, or that you have a strategy or unique methodology to be able to generate new leads and customers. Right? So this is a secret sauce here for when you're working with these types of businesses, because often times when you're going directly to a director or a manager. These guys are going to think that you're trying to get their job or that you're trying to , you know, get them fired. And so often times these guys are not going to be as receptive as you going to the very top of the food chain. And where if a sea level, you know, you email the founder or the CEO and they Ford that email to a director manager, right, they're going to respond back to you because the CEO right forwarded that message. And so, if you're just going directly to the director and manager, because in a way they're going to feel threatened by you wanting to come in and try to help them out, right, because that's going to be a reflection of them not doing their job. And so that's why it's best to reach out to the very top of the food chain. When you're looking to target National and B two b business is so that's gonna be here for this one and we'll see you on the next one 5. How We Help Businesses: in this video, We're going to go over how we help businesses. This is where we're going to go over our entire business model. As far as how we generate leads for our clients and how we're able to do this through Facebook and Google, we're going to go over the different services that we're able to provide, how to get our foot in the door. And by the end of this video, you should have a fundamental understanding of how it is that we help businesses, the platforms that we use and how you can communicate that to your perspective, clients in a very precise and intelligent manner, right, because the biggest thing here with getting prospects in the door is being able to communicate and convey effectively the value of the services that you're able to provide. So let's go right ahead and jump in here. If you're brand new to digital marketing and you haven't work in this space at all, or you haven't just had any kind of experience whatsoever would working with clients, then we're going to go through ah, lot of different ways that you can get your foot in the door through the service offerings on the front end and where you can eventually up. So you know, actual paid advertising down the road. So the biggest thing here is being able to get you to get your first clients as quickly as possible. And we do this by having different tiered offers on the front end and then offers on the back end as well so that you can get your confidence right. That's one of the biggest things that holds people back in the very beginning is that they don't have the confidence in their ability to get clients, and a lot of times they don't position themselves, you know, as the expert. And so they're having to give free trials and work for less than they're actually worth now . It's understandable in the very beginning, and we know when we're offering different services toe offer, you know, four or $500 for your services just to get that experience right. I've been there. I understand you know how that can aid in your confidence because after that, then you can get that experience and actually start charging more. However, I understand in the beginning that confidence is an issue So we're going to show you how you can overcome that by being able to get clients in the door with low ticket offers, where you can still put some money in your pocket and then be able to up sell to paid advertising for several thousands of dollars. And then I'm gonna show you exactly how we bring customers to businesses with Facebook and Google. And then I'm gonna show you some easy ways to get your first client within 24 to 48 hours, Right? This is going back into the low ticket offer upfront where we can get a client in the door for, you know, low cost and then build that trust and then be able to upset them to additional services. Right, This is great, for if you're just starting out, you'll have very much experience. You want to get your foot in the door and you want to start working with clients because the biggest thing here is that when they exchange money and when they give you money for a service or for a product right and you deliver on that, then that's the beginning of your relationship because it's all built on trust if you don't feel comfortable, you know, charging clients two and 3 $4000 a month for your services. Well, you could start small and start with something that's a low ticket offer and then be able to deliver results, gain that trust and then be able to up sell right to additional services. And then I'm gonna show you the differences between Google ads and Facebook ads. There's a huge difference here, and there's a lot more of a difference between Google and Facebook ads than you might think , because with both of these platforms, it's quite easy to get started, however, were working with different types of traffic, right with Facebook ends, we have people that are just on Facebook. They're looking to be social. They're looking to communicate with their friends, their family. They're not necessarily wanting to, you know, take a specific offer or buy something right With Google, we have the complete opposite. We have people that are actually looking for products and services, and we have to be able to create compelling enough ads to get them to take action on our offers, right And so with Facebook were interrupting them with Google. We're placing ads in front of folks that already are in the market. And I'm gonna show you the biggest differences between both of those and how you can best utilize them to get the best possible results. And then we're gonna go through the most common offers four Google ads and Facebook at There's very specific offers that we can use on Google that we can't use on Facebook and vice versa. Some of them will transfer over. However, for the most part, we're going to have specific offers on Facebook. And then we're going to have different offers on Google because they're two different marketplaces, right? So let's go ahead and jump in to our service offering. So our service offering is literally based under two different services. Okay, this is Lee generation and branding. And with lead generation, this is Google ads. This is Facebook ads and s e o Okay, s CEO is the organic method of being able to get your client to the top of Google for their most profitable keywords and then branding. This is the website design. You could also put a funnel building in here is well, however, funnel building is kind of already a part of the Google ads and Facebook ads, right? Unless you're just building sales funnels and you're not doing any kind of, you know traffic, right, you're not driving any traffic to those sales funnels for your clients. But more often than not, if you're building the sales funnel, that's going to be in conjunction with you running ads on a specific platform, right and then review management. This is where we're helping businesses generate more online reviews through Facebook, through Google and through Yelp as well, where we're going to help them get more positive reviews on the platforms and then eliminates all negative reviews so that the negative reviews only get posted to the client and it doesn't get posted online. Okay, so let's go ahead and jump into the specific service offerings. So the first type of service offerings that we're going to provide is going to be Google ads. OK, this is where we're helping businesses get to the very top of Google whenever somebody searching for a product or service right and these were great because there's people that are already in search of that particular product or service and so it's quite easy for our clients to be able to get results right. And this is our keyword search based, which means that whatever somebody is typing in, depending on what they're typing in, right that search criteria, is what is going to make that ad show up, right? And so, for some keywords, we want to have our ads show up. And then for others, we don't want to have a rat show up. And we walked through that in depth in the Google ads section. So the next service is Google local service ads. Now this is the ads that are actually on top of the actual Google ads, however, there only in certain markets. OKay, and so these are leads that are guaranteed by Google. And so this is a great way for you to get started because there is really no work as faras , the ad creation, the Q word research, the back and funnel building. There's none of that that needs to be done for your clients to get results because it's all through Google and Google is guaranteeing these leads. So what ends up happening is that all you do is your help your client get set up for the local service ads where you helped him fell out some information. You help them submit their licensing, their business insurance, and so you essentially get them to become Google verified, right? And then you go into the back end and you get to pick and choose what services that they're going to show up for. And here's the thing. They're only paying for the leads that they received. So this is a paper lead model. Remember, this is all guaranteed by Google. It's all on the Google platform. They don't even need a website. They don't need anything, right? All they need to make sure of is that they have an actual business on actual business license. Actual insurance. They have all the proper paperwork, right? And so this allows them to be Google guaranteed Google verified rain, and so they're only paying for the leads after they come in. And then they're getting built at the end of the month, and the leads are guaranteed by Google, so you can use that to your advantage until you know prospects. Hey, Aiken, gear Inti, that you're going to get X Y Z leads, or between 30 to 40 leads or whatever that may be right. You can actually go into the Google local service ads and look at how much a lead would cost for a specific service in a specific area. Now this is on Lee for certain markets. I'm nobody's doing this. And so this is how you're going to be able to get a kind very quickly and easily because there's no risk for the clients it's guaranteed by Google, right? They're only paying after they received the leads right, and it's just a win win scenario. You're helping them get everything set up with Google. You're helping them submit their information. You are helping them dispute all of the bad leads. You're also helping them generate more reviews with the reputation management. This is where you're helping them with local service ads, and then you're also helping them get more reviews for their business because what ends up happening is that if they don't have a review strategy or process in place, then they're going to get a bunch of reviews coming in the door, that air negative, that air positive, and they're not going to have any control with the review management software that we're going to go over and then you're going to be able to use to help your clients. What this does is it proactively reaches out to the individuals to leave a review. And for whatever reason, if they had a negative experience, they can leave a review. However, that review is on Lee show to the business. It's not shown online, and if they want to leave a positive review than they can go to Facebook, they can go to Google and leave a positive review. Right? And so what this is doing is that it's eliminating all negative reviews online, and it's on Lee allowing the positive ones to get shown okay. And this is typically where you'll be providing this with local service ads as far as the model because reviews air going to help them with the local service ads, and it's going to help them give more business online, right? If ah, business has, you know only 10 reviews versus another business having 50 or 60 right then, more often than not, that customer is going to want to go with the business that has more reviews and more positive reviews. So what you're doing here is you're providing local service ads. You're helping them dispute the leads you're providing guarantee leads, and then you're helping them also generate more positive reviews. Okay, and then we have Facebook ads. This is where we're creating Facebook. Ads for clients were creating ads that help us, you know, stop people when they're scrolling to be able to take a specific action. This is the interruption marketing, right where people are on Facebook. They're not necessarily looking to buy anything to download anything, to take any kind of offer to getting the kind of quota, whatever that may be. Right. And so this is where we need to interrupt them, create a compelling ad with creative right and be able to get them to stop scrolling, taking action and then be able to go through that sales funnel. And then we have website development and design. This is where you're going to be building websites for clients. Now there's a couple different tools that you can use. One of them is through dash clicks where you can build a website within a matter of seconds . Very, very, very powerful for you. to be able to get your foot in the door with a client and also with building a website through WordPress, you're going to learn exactly how to build websites using WordPress. If that's a rather you want to take where you want to have more control, you're going to be able to do that as well. Or you can just build a simple website that's quick and easy through insta sites. Okay, so let's go ahead and walk through the actual blueprint model here. So we have two different offers, right? We have the front and offer and the back and offer. And these low ticket offers on the front end allow you to do business with the client right away and then be able to provide them with the finish product with little to no risk. Right, because the biggest thing here is building trust and being able to get that first kind. You may be going to this program and you have no experience. You've never done any kind of digital marketing. You've never worked with clients, and so this is a great way for you to be able to gain some confidence, gets the money coming in, right. Get your first pain clients, whether it be through setting up local service ads or providing a website for $500.1000 dollars or even a video for $47 or $97 right. This is a great way for you to get your foot in the door here and then being able to actually get your foot in the door up sell to additional services, right, such as Google Facebook ads s CEO seo is typically going to be the last thing that you upset or provided because you want to be able to get leads, right, customers for your clients as soon as possible. And you can do that through Google and Facebook. You want to make sure they have leads coming in the door before you want to present s CEO because it can take 36 even nine months or longer, sometimes depending on the level of competition to be able to get them to the first page for the most profitable keywords. Okay, so for the local service ads, we have $97 set up fee. Okay? This is helping them get everything set up with their paperwork. with their actual licensing, their insurance right, getting all that submitted to Google and then $500 a month as a retainer, where you're going to be disputing their bad leads, you're going to make sure that they're selecting the right areas, the right services and then also helping them with reputation management by getting more positive reviews. And then, if you want to get your foot in the door by doing a website, you can use dash clicks. Or you can use WordPress to set up a Web site using a template very easy to set up and then also a video for 47 to 97. And then we have Google ads where this is from 4 97 a month, you know, $500 to $3000 plus per month, right? And so if you're just starting out and you're a beginner and you want to get a client in the door for Google ads, right. Hey, you know what? It's OK. Charged $500 a month. If you're doing everything yourself, maybe you want to be able to do it on your own with the first few clients, and then you can outsource to a white label agency such as Dash Books. That's OK, right? And the same goes with Facebook ads. If you don't have any experience and you're just wanting to get your foot in the door and you want to charge a low price for a business that you know may now have a lot of funds to play with, however, they're willing to give you an opportunity. And you've position yourself as an expert rank. You can come in and run ads for $500 obviously have them pay for the ad spend. However, it's just to get you that experience. And I would really shy away from giving away free trials free work for nothing, because that's where they're going to come back and bite you in the rear because you're not really doing anything for the clients that they see of value. Okay, you're providing leads, you're providing results, and you're not getting paid at all That saying to the clients that Hey, I don't believe in myself. I don't believe in my ability to deliver results, so I'm going to do it for free, so really, really shy away from offering free trials. And if you just need to charge for 97 $500 a month to be able to showcase of the client, that you can deliver results and get some experience right Hey, that's OK. Now here's the thing. If you have experience, if you already have some clients, if you've been able to position yourself accordingly as far as your expertise, you don't need to follow this step by step. This is just for those that want to have a low ticket offer up front to be able to build up your confidence, get clients in the door, especially with local service ads. OK, this is great for those that are just turning out because you don't need to do any type of ad creation. There's no keyword research. It's literally just checking off a couple of boxes and being able to go in there and submit their information for the client and get them all set up and then be able to select the area that they're wanting target and the types of jobs and then hit go right very simple. And then all you're doing is you're disputing the leads for them that are bad and then they're going to get credited from Google, and then you're helping them get more reviews. So $500 a month not a bad set up. Not a bad deal for not really doing too much, but being able to provide your client leads that are guaranteed by Google. Okay, so let's go over the Google local service at so as we went through previously, we talked about the fact that Google local service ads are going to be great for just getting started because there's really no need for us to create any type of ad creatives, no cured research, really nothing on the back and for us to create. All we have to do is help the business get set up as faras submitting their information to Google, making sure that they have the right licensing right, that they're legit. And then Google guarantees leads for these businesses and then also there only paying after they received the lead so very, very powerful. So let's take a look at where these local service ads are placed. So as you can see here at the very top, they have the Google guaranteed, and what this means is that they submitted their information. They pass the screening. They've submitted their insurance, all their paperwork, their licensing. And so Google has personally vetted them. And what ends up happening is that they have a guarantee of being able to deliver services and Google. I believe they cover up to $2000. So let's say, for example, that somebody uses one of these businesses at the top. And for whatever reason, the customer is not, you know, having a great experience. Then Google is going to be able to pay that particular customer up to $2000 because they didn't have a good experience, because what Google is trying to do here is trying to provide the best possible experience for the user. And so what they do is they have this guarantee that if you're not satisfied with the service, they will pay you up to $2000. Ah, for you know, you're not being satisfied with the service. So it's in the best interest of this business here, right of these businesses that are up here at the top to provide the best possible service right and quality of product or rose, they're no longer going to be appear at the top in the Google Guarantee program, okay, and so you can see at the very top. It's the local service ads. Then below that is the Google ads, and then below that is the organic ASIO. And so this is something that's going to be extremely powerful for you to be able to help these businesses get set up. And now I want to walk through what the other type of local service ads are. This is the local screen ads, and this is pretty much the same. And this is going to be for different markets such as the real estate financial planners, attorneys, photographers, So different markets are going to be under the Google local screen. However, it's pretty much the same type of service. And so just imagine if you could help real estate agents get up here at the very top and start getting leads and guaranteeing them that the lead you're going to be coming in and that they're only paying after those leads have actually been received again. This is a very powerful service here that is going to help you get kinds as quickly as possible and be able to get them set up within a matter of weeks as faras and getting all the paperwork submitted and have them generate leads that are guaranteed right by Google. So when you're communicating with your prospects and you're reaching out to, let's say real estate agents, you could say I can bring you, you know, X leads per month guaranteed. Think about how powerful this is for you and for your client. You get to be able to get your foot in the door at a very low cost for this client. $97 where you set everything up and then you get to charge them $500 a month to make sure that everything set up properly. You get a dispute, the leads, they're gonna get credit for the bad leads and then also choosing what type of Leeds air going to beginning and then helping them get more reviews, right? Just imagine the Branco group up there. They only have one review, right? And so when somebody is looking at the businesses, who do you think they're going to go after and actually click on the Kimmel quants or whatever their name is right? because they have more review. So we're helping businesses get guaranteed leads by Google and helping them grow their reviews to Onley positive ones. Right? So let's take a look at how the back end is going to look for these local service ads, so you'll see that you'll be able to literally just type in whatever service, whatever category ramp and be able to have the client show up for the services. And then you can see the different job types. All they got to do is click over. And if they want to get calls for installing a toilet, installing garbage disposal, repairing shower, right, all of these different types of services, all they got to do is flip the switch on or off, and you're going to be handling this for them. Okay, But look how easy and simple it is. You don't have to create ads. You don't have to create any type of creatives. All you're doing is managing this for the client, okay? And so let's take a look at the reputation management. This is where you're going to help the client and improve their online reputation. Okay, And this is going to be through an automated review management system. So as you can see there at the very 1st 1 we have an email or a text that goes out immediately after the business has done service where you know somebody's come in two like , let's say, a dental office or whatever kind of business right that we're working with. Somebody comes in an email gets automatically sent to them in a text that reminds them to leave a review. Okay, and then when they click on the review us now, that's going to take them to a section that says, Hey, do you want to leave a positive review or a negative review? And then based on what they select if they say yes, I want to recommend this business. Then they're going to go to a different screen up there at the top that has Google, Facebook and Yelp. Okay, and they're going to leave a positive review and it's going to go online, and it's going to get, you know, instantly placed right, and then that's going to help increase those reviews. Now, if for whatever reason, they had a negative experience, all they got to do is click on the probably not, and then they're going to go to another screen that lets them put in their information and say what happened? But then that negative review guess what it on Lee gets shown to your client. Internally, they're the only ones that are going to see it. It never gets placed online because it allows the client to be able to collect and gather that information internally and be able to correct that. And so if they mess up for whatever reason, they don't have a good experience. As far as you know, the patient or the customer, then they're going to not be able to leave that review online. It's only going to get showed internally. So now let's take a look at building a new website for a client, right? And so, as you can see here on the left hand side, we have a dash clicks insa site. It's very simple, very easy to set up. We can actually get a website set up with dash cliques within a matter of seconds. I mean, it's extremely powerful. All you literally need to do is type in the businesses, information, the name, the address right and then literally, the site will populate with that information in a matter of seconds. So this is where you can get a client in the door, right? Very quickly and easily for $500.1000 dollars, and then be able to build that trust and credibility and up. Sell them to paid ads such as Google or even Facebook, and you can also even up sell them to the local service ads. If you want to start with those first and then on the right hand side, we have a WordPress website with a specific templates that you can set up as well, and there's a little bit more manual work involved. With that, however, it's still pretty simple, pretty easy to get set up. There's a lot more control and a lot more things going on on the back, and and if you don't want to build this on your own will, you can go to fiber and get somebody to build it for your $400 right and you charge the client $500 and so you've got a $400 profit. There were, Then you can up sell additional services, so this is going to be a great way to get your foot in the door. Now let's talk about a business video. So there's a service from in video Daio, which I recommend and that allows you to create videos for not only Facebook ads, but just videos in general. Right? And so what you can do is create a very nice video for your client and be able to sell it to them for $50 or $100 just to get your foot in the door so they can see that you are an expert in your field. You can create something right and be able to deliver on what you say that you're going to deliver. And this website here in video, has a ton of pre made templates that all you got to do is literally change up the information to your clients information, and you'll have ready made professional videos that you can sell to clients for, like I said, $5200 just to be able to get your foot in the door and build that trust. Now you don't want to create these yourself. You can go to fiber and have somebody create a video for you for 20 or $30 you can get an animated video. You can get an explainer video for, you know, 20 or $30 right, fairly inexpensive, and then be able to sell that to your clients. Remember, thes service offerings here are forgetting our foot in the door for us to be able to establish and build a relationship with that client so we can up sell them different services. Okay, okay, so now let's take a look at the differences between Google ads and Facebook ads. There is a huge difference here, and I want to make sure that you fully understand what these differences are the pros and cons of each and how we can use these the most effectively. So as we look at both sections here of the buyers journey right, we have the unaware and the problem where this is where we're going to be working with clients with Facebook ads. We can work with folks through the entire journey for Facebook ads as well. However, for the most part, this is where we're going to be showing ads to individuals that don't know about a product or a service or they're not actively looking for the product or service. Right? Remember, with Facebook ads, people are on their to be social people around there to find out about their friends, their family, to look at funny videos to look at funny means to be social, right? They're not there to buy a product or service, and they don't really know about some kind of pain or problems. There may be going through right when they're scrolling through Facebook. And so what we need to do at this stage is we need to be able to create awareness for that problem. Just think about Facebook ads as a digital billboard. Okay, you driving down the freeway and you're driving, and all of a sudden you're seeing all these different billboards on the left on the right hand side, right? And you're just driving, right? Your whole intention is to get from point A to point B, and so all of these things are distractions for you. However, when you see one ad at the very top left or whatever, right, and it completely talks to you about your pain about something that's been bothering you for a while, something you've been struggling with, then you all of a sudden become aware. And the ad is talking to you about all the benefits of being able to overcome that problem , that officer corps, whatever it is you're going through, right? And so that's really what Facebook is about. It's about creating awareness and interrupting people from being social. And so we have to have good creative. We have to have good copy. We have to get people to stop dead in their tracks and take action. Okay? And so there's a little bit more of a learning curve. Years, faras influence Persuasion. Being able to have great ad creatives. Frank. That's what's going to make the difference here because nobody is on Facebook toe by a product or service. Now, with Google, this is the complete opposite. Right with Google, people are actually on their and their typing in certain key words and phrases, because they know that they have a problem and they're looking for a solution. So we're dealing with two different types of audiences, okay, and so we need to understand that with Facebook, some add some offers are going to work extremely well, and with Google some offer. Some ads are going to work extremely well, and they don't necessarily translate and transfer over to each other. Some do, and some will. However, the majority are not because we're talking to two different people at different stages of the buyers journey. And so that's why I recommend that you start off with Google because it's easier to get results for your client's because you're working with buyers that already know what they want. And so it's not as difficult to create compelling ad copy, add messaging right to get them to click on the add and submit their information to become a lead. So ultimately, both platforms work extremely well for generating leads. Facebook is more branding more awareness, right, because with the Facebook ad, you can run an ad that just talks about your business, what you do right, and you can use that branding element there and be able to create custom audiences of those who have interacted with the brand who have interacted with the page, and we're going to get into a lot more detail in the Facebook ads section. However, understand that Facebook ads arm or for people that are unaware that you're trying to create a problem or bring something to the conscious awareness of that individual and then get them to stop and submit their information or buy that product or take whatever action that we want. And with Google, it's a whole different ballgame. People are already looking for your product for your service. All you have to do is create the right type of ad that is talking to that specific individual searcher, right and get them to take whatever action you want them to take. So let's go into the Google ads here, okay? With the Google ads, this is where we have four different areas where we can display the ads. We have the 1st 1 which is the display ads. This is where you go on to like different websites and you see these ads that are following you around everywhere and this is for Google AdSense. So whenever you're visiting different websites, whenever you let's say land on the websites and you visit, you know that product of that service these display ads will follow you all across the web , whether you're going to like Amazon, whether you're going to you know, any website out there that has AdSense on their website, which pretty much a large portion of them do. Right? Any kind of news publication website, you're going to see these display ads pop up all over the place, right? And so these air great for retargeting. And then we have the video ads that are going on the actual YouTube platform and then the search ads. This is where we're going to be working in primarily where we're going to be creating ads that show up whenever somebody is searching for a particular product or service the APP ads . That's not something that we're going to be working with because, you know, we're not setting up any kind of ads for any type of APS or APP development. Okay, okay, so let's go over the most common Google ad offers. So the 1st 1 is going to be a direct offer. This is going to be nice and simple Hague X Y Z product or service. We have a discount offer or some sort of promotion, Ah, low ticket offer that allows you know, clients to get customers in the door at a very low cost at a very low ticket price and then be able to, you know, up, sell them additional products and services down the road, right? And then number three, we have a free quotes or an estimate. So this is offering a free quote, free estimate for a job for a project and the number four. We have a free trial. Let's say you're working with clients that offers free trials or some kind of free service that gets folks in the door for them, right? This is great to get somebody in the door at no cost and be able to up sell them to additional services and the number five, we have a lead magnet. This is where we can provide free value in exchange for email or action, and you're not going to see this very often in the Google space because you know this cost , you know quite a bit to get a new lead. However, depending on the value of that lead for that client, these lead magnets are typically more for Facebook because to lower cost per lead, however, they still do work with Google, depending on the value of the services right in the number six to survey This is where you can see if people qualify for a certain product or a certain service if they feel that some kind of application. And so this is a three step formula here. Okay, it's the ad, the landing page and the thank you page pretty much very similar to the Facebook at formula as well that we're going to cover. However, for this it's very important here that everything be asked congruent. It's possible if we're talking about dental implants than the landing page has to talk about dental implants frame It can be, you know, talking about dental implants on the ad and then on the landing page. It just goes to the home page, right. That's going to lower the experience of that user. And so Google does not want that. And if you're doing that, then a lot of businesses are going to get pushed down to the third before the second page. And that's typically what happens right to a lot of these businesses. You can go and we walked through several different prospecting methods where you'll find ah , lot of ads that are being ran by businesses where they're sending people to the home page rain. They have some kind of home remodeling offer bathroom remodeling offer, and they click on the add and you go directly to the home page. And it doesn't nothing for the user. And so those are opportunities for you to come in and be able to add value to that client. And so let's take a look at a simple adhere Okay, this is where we have the 1999 dental implant. OK, that's the actual ad. And then we have a landing page here that is talking specifically about dental implants. K very important here. Like I mentioned in the previous slide. Ah, lot of businesses will have a great ad. They'll be getting a lot of clicks rain. But the ad then goes to the home page, right, and it does nothing for the user. So we want to make sure everything is relevant as possible. And then we wanna have a thank you page and typically be able to provide some sort of additional incentive to get them to take action now. And what you'll find is that in the Google space, this isn't going to be necessarily the case that you need to do every time because remember , these folks are hot leads. Thes people are actually searching on Google for a dental implant, and so that means that they're in the market. They're actually looking for an implants. And so these air hot prospects and so typically you won't need tohave an actual incentive. At the end, however, it's still a good idea to incentivize them to take action. Now may be on this page. You can have, like, a call right now and book your appointment for an additional $100 off Frank. Something simple like that. And as far as the placements, this is where you're going to see the Google ads there, right below the local service ads and right above the actual map or the organic listings. Okay, and with the Google ads, everything is keyword search based. Okay, so just look at the very bottom there. We have exact match keywords. So this means that any time that somebody is typing in for the exact search phrase of women's hats, right then our at is going to show up. But he needs to be that exact phrase. If anybody's typing in best women's hats or the cheapest or the most affordable. Then there add is not going to show up. They have to type into the search bar women's hats. Okay, exactly. And then we have phrase match. So let's say you have best women's hats or most affordable women's hats or the top women's hats. Rain. Then the ads will show up for those search listings, but they have to be in order. And with the broad match modifier, let's say that we have just women and then we have hats. OK, we don't have the apostrophe there and the S. So this could be if somebody were typing in the best hats for women or the most affordable hats for women. Search phrases like that where they're not necessarily in the exact order there in any order, however, they have to contain both these keywords. Okay, and then we have broad match. So this is pretty much any type of variation. Somebody can be typing in by a ladies hats or women's hats, things that are similar, and so it's very much so. Search, intent based. So we want to make sure that we're showing up for the right kind of keywords and that we're not showing up for key words that don't have very high by intent, right? So w 6. 2 Types of Marketing Agencies: in this video, we're going to go over the two different types of digital marketing agencies, So let's go right ahead and jump in here. So the two different types of marketing agencies are going to be number one, the lifestyle agency. This is where you are working from anywhere in the world. You have no actual real physical location where most of your actual team members are going to be independent contractors, right? And so this is where you're very lean, and it allows you to essentially live anywhere in the world and be able to work from your laptop. And so typically, what you have here is you have yourself and then you have a V A or an account manager, and then you're the one who is typically delivering the services or ah, you're working with the Y level agency and they're the ones that are typically delivering the services. And they're working with your via or your account manager to make sure that you know the actual client is getting service properly. And then typically you have another sales rip or a team of sales reps. That's what typically jump on the call and close deals for you. Right? But if you're just starting out and you just want to be able to work from anywhere in the world and you want to close, deals yourself and maybe you just wanna have a V a and you want to do the work yourself as well. You couldn't do that right very easily. However, once you start this scale and get a lot more client, it's going to be very difficult for you. So what a lifestyle agency has is just yourself a V a and then a sales rep. And then, if you're doing the work yourself, hey, you can do that on your own or your hiring that white label agency. Okay, and so the number two type of marketing agency as a corporate agency. And this is where you have a physical location. You have employees. You have an account manager, a project manager, physical location, sales rep and then, like a marketing specialist. Now, this is where you have all the work that's being handled in house. And so this is essentially like having a white label agency rain that is in house. A white label agency is going to have all of these an account manager, a project manager, right and then a marketing specialist. So that's what you get from a white label agency, which you're essentially doing is you're working with the corporate agency that has all of those team members, and then they're actually the ones delivering the work for you right now. If you want tohave a corporate agency, this is where you're going to spend a lot of time. Energy and resource is with hiring and employees getting insurance, and you're just going to have a lot more things to deal with because you have to have that physical location. You have to have actual riel employees that you pay at a certain wage and that you have to have, you know, insurance for you have to have benefits all these different things that are going to be very expensive for you. If you wanna have this model now, in the very beginning, if you're just starting out, obviously you want to do the lifestyle agency, and then you can transition and to a corporate agency, if that's what you want, let's say that you are running a lifestyle agency. Your traveled in the world. You got a bunch of clients, and then you want to actually settle down into actual physical location where you can do that as well down the road. But just keep in mind that there's no right or wrong way. However, the corporate agency is going to require a ton of more resource is to get started. And so I advise you to match up into the corporate agency until you've been able to work a lifestyle agency, understand what is required, right? So this is a quick little video here. Understand that there's no right or wrong way. However, you're obviously going to require a lot more resource is that get started with the corporate agency versus the lifestyle agency and the corporate agency. To be honest with you, this is how a lot of people think this is how a lot of people think that if business needs to be started like they have a have a physical location, we gotta have employees. They gotta have a big office, all this stuff. But really, the most important part here is having clients. You can have a nice location. You can have employees all this stuff. But if you got no clients, then you're not really in business, right? That's why running a lifestyle lean agency is the best way to go. In the very beginning, you can do the work yourself. Or you can work with the white label agency that is set up like a corporate agency, to handle all of the different deliver balls for you so that you can just rely on bringing clients in the door. If you want to bring more sales reps to close more deals, right, so it's a lot easier to run and a lot easier to keep track of this. Faras your different team members where they're not necessarily employees, and you don't have to have insurance for them. You'll have to pay them any benefits because they're independent contractors. So this is a quick little video here that I wanted to go over the two different models with this particular business model here with the digital marketing agency. Elite consultants were working with the lifestyle agency model, and this is essentially what I believe is the best to get started, because you can run this business from anywhere in the world with your cell phone, a laptop WiFi connection and be able to get paid thousands of dollars a month, being able to provide digital marketing services to businesses all over the world. So that's gonna be here for this one, and we'll see you on the next one. 7. Agency Starter Kit: in this video, we're going to go over the digital marketing agency Starter kit, so let's go right ahead and jump in here now. In order for us that gets started, all we're going to need to start our agency and get up and running as quickly as possible is a website domain for $10 a website hosting package for $5 from name, chief dot com. So that's $15 right? And then a modern digital marketing agency website that you're going to get in this program , which is going to be free, and then a logo that you can create easily on Can va for free and then a business email through G suite for $6 a month, very inexpensive. And then we have our Thrive teams landing page Builder. This is just like click funnels. However, in my opinion, I believe it's better, and it has a lot more features and functionalities, and it's on Lee. $19 a month, right? Compare that to ah, $100 a month with click funnels, right, and you have a lot more features and benefits and functionalities within this particular landing page builder and then a phone, obviously you have a cell phone, so that's going to be free as well. So total cost to start your agency is $40 less than $100. Right? Very inexpensive to get this started. So all you're needing is a domain hosting a website and then a logo and then your business email landing page builder and your phone. This is all you need to get up and running super inexpensive, and this is going to be able to position yourself as an expert digital marketer, right? With $40 out of pocket. It's nothing to be able to start a digital marketing agency business from scratch and the up and running within a couple days or within that same day. If you can get everything set up right. And so then we have these additional tools in resource is that you can use for your agency as well. We have Google Drive, which I highly recommend. It's free. Then we have notion, which is our productivity tool, and we're going to walk through that as well. And then we have slack, which is a communication tool as well. For your team members. This is going to be free as well. And when you sign up with dash clicks whenever you get a package, they're going to automatically place you in a slack group with several different marketing managers and directors and then Campbell dot com. This is where you can create your free logo, where you can create a different graphics, very easy to use and then fiber dot com. This is a resource where you can get things done for as little as $5. Where you have folks overseas in the Middle East, in the Philippines and India, and they're all providing great service is that you can outsource to starting at $5 then loom video. This is going to be huge here for creating video audits. This is also free, and then woodpecker email automation. So this is going to be the main tool that we use for our automated email. Now, when you first start out, you may not want to do automated email and thats fine. However, you're going to get a free 30 day trial, and then after that it's only $40 a month, and then we have in video dot io. This is a video creation platform that has ready made templates for you. It's super easy couple clicks, and you have a done for you video that you can sell to clients. Or you can use in your Facebook ads right? $20 a month, very inexpensive. And then, Xabier, this is where we're creating all of our different automation triggers. Our email Follow ups are different trigger points for our funnels and being able to get lead funnel information sent to us via email. They have a free plan and then also a $19 a month plan and then Inc file. This is $247 to file your business to become legitimate right to actually create an LoC or S Corp. Whichever one of those you want to go it. I definitely recommend you talk to an adviser or tax consultant. However you want to set up your business, incorporate it. After you've been able to get a couple clients, you don't want to spend your money up front to set up your business. If you have no clients, right and then finally active campaign. This is going to be on email odd responder type of service where you can be ableto have a follow up system set up for your clients and even for yourself, for whenever leads come in the door to remind them about different offers that they need to take. And so this is all that you're going to need to get set up to start your agency. These are additional tools as well, and that's gonna be here for this one, and we'll see on the next one. 8. Moving Parts Of your Agency: All right, so in this video, we're going to go over the moving parts of your agency. And so what this essentially is is everything involved in your business? Because when you're running a marketing agency, you have to treat this like a real business. You have to understand that there's a lot of moving pieces here, and you need to be on top of these so that you're not just running, you know, an agency and getting clients, but not really running a business, right? So you want to make sure that you are running a real legit business and you have the right tools and applications set up. So let's go right ahead and jump in here. So the moving parts of your agency, you'll see here that we have six different areas. So we have in the middle here, your agency, we have finances, which is your bank account, any kind of payment processing systems that you use and really just anything involved with the finances of your agency. And then we have project management. This is what we're keeping track of our projects for a client's for ourselves, and we're going to dive into each one of these individually. I just want to give you a quick overview here. And then we have communications with our clients with our team members. Right? And then we have the branding element as well. Where we have our websites, we have our graphic designs. We have our logo, right, all the different areas that are involved with then branding. And then we have marketing there, where? Where we have tools that are helping us outreach to our perspective clients. And then we have sale. So everything involved within ourselves process. So let's go ahead and dive into each one of these in detail. So the 1st 1 here is the finances. So we wanna have a business bank account after you make some money and you get a couple clients and you get some money in the door, right? That's when you want to register your corporation or your LoC, and then you want to go and open up a business bank accounts. Okay. Either want to go to Chase Wells Fargo? I mean, there's a ton of banks out there, okay? And then we have accountant. Now, this is something that's you should really look into very early on and look to see if you can have a conversation when somebody in your local area, because a lot of the folks will give you a free consultation just to kind of get an idea as far as what you can expect. OK, as far as the taxes and the expenses that you're able to deduct occur. So then we have the payment gateways. This is going to be where you're accepting your payments, obviously, right. We have stripe PayPal, pay funnels, and these are all important here because this is where you're typically going to be accepting payment and then expenses for keeping track of all your expenses. Highly recommend expense. If I I think it's like $5 a month, and it allows you to be able to take a picture of your receipt, OK, and it will automatically uploaded to the cloud to your account. And then we have a bookkeeping and invoicing. So this is huge here. This is where we want to keep track of all of our transactions, keep track of all of our expenses, right, and that's going to be in QuickBooks and wave. APS is what we're going to be using for our invoicing. OK, so now let's hop into the project management. The first thing that we want tohave is Google Drive or some type of file database storage tool. Okay, and Dropbox is also another one as well. However, I highly recommend Google Drive because the ease of use and how it's already connected to your business. Email. When you get a G suite accounts anyways, you get some free space. I think it's like 300 gigs and then you can pay, like $10 a month for, I believe, up to one terabyte. So a ton of space for very inexpensive Okay, And then we have mind mapping and workflow the top one here that I recommend his ex might. This is a great tool to be able to mind map different things out. Ideas, sales funnels. Maybe you have information, or even going through this course. It's a great way to kind of mind map things out and be able to get a bird's eye view perspective and then loose it chart. This is more for, like, workflow. If you want to build like a funnel and you want to kind of draw things out where you have a box you have, Let's say like a landing page and you put some arrows, right? You kind of lay out your workflow there for, you know, some kind of sales funnel or sales process or whatever that may be. Losing chart highly recommend it. And then we have this white board here that you can use online. All you got to do is go to this website here and it will automatically pull up a white board that you can start drawing on from your computer so very quick and easy for you to maybe jot out some ideas, get maybe a rough, you know, framework set up for maybe a sales funnel, right? So very easy tool to work with. And then we have our task platforms here. We obviously have notion that we're going to be using for the all in one where we have our serum project management, our task management in there as well. If you want to use these other ones, you can go ahead and use them as well for maybe other areas or other things. So such as Trillo asana, freed camp and those are all free. So whichever one you want to use, and then we have communication here. So this is where we have communication with our clients, with our team members and just different forms of, you know, making sure that we're presenting ourselves, you know, as a actual legit agency. Legit business, right? Because one of the biggest things here with you know these moving parts are agency is being able to position ourselves of us being a very successful, legit right riel agency that's out there helping businesses, right? We're not just somebody working from our garage or our room. Or even though here's thing, even though we may be right, we could be working from our bedrooms, right? That doesn't matter. All that matters is that you can position yourself and build that perception of your agency being larger than life, right? Actually, being a religion business, that's the power with the Internet, you know, in us being able to take advantage of that where you know you can really position yourself online as a religion business, and the cost of setting up your business is very minimal because you don't have any kind of retail, location or space to have to deal with And so that's why we could really take advantage of setting up our agency as legit. It's possible in being a very lean, so obviously we want tohave. Here are G sweets are Gmail. So we have our email at our business dot com, and then we have our video presentation software. This is where you're doing, you know, your actual video audits. And then also, were you doing presentations for your perspective clients. And so Zoom joined out. Me. Uber Conference is also a great one as well. And then for the business phone, I highly recommend Skype. I think it's like $2025 a month and you get a local phone number, and I believe it's unlimited minutes all around the world. So highly recommend this for if you want to travel and you want to get a local phone number and you want to be working on through Skype, definitely recommend that. And then we have Google Voice. So if you want to get a specialized number that goes to your cell phone or you want to have it, just, you know, VoIP, where its voice over Internet protocol, you can do that as well or we have grasshopper, which is another service that you can use. Ultimately, I recommend Skype because it's the most versatile and it gives you unlimited minutes and you're able to also do videoconferencing so highly recommend that. And then we have appointment booking. So for this we have counted only we have acuity. Google Calendar, meet me. That s so I recommend calumny because it's free. And you can set this up very quickly, very easily. And you can start having, you know, prospective clients and book appointments with you. Okay? And then Google Calendar is really where you're going to be sending off link invitations, you know, meeting invitations when you speak to your perspective, clients on that first call and you sell them on that second call as faras. Hey, you know, our next step is to get on a presentation after that first discovery call. That's where you send them a meeting. Calendar invites through Google calendar, okay, and then virtual business address. This is if you want to take this a step further, and you really want to position yourself as a religious agency and you want to get a physical business address even though you may not be doing any work from there, However, when you're utilizing your email messaging, you were cold in no marketing and you're doing any kind of outreach, or when anybody is going to your website, they will be able to see that you have a real business address. So for these air recommend, I post a one earth class mail Regis. That's if you want to get this physical address to put on your marketing material, and then we have branding here. This is where we have our graphic design. We have the can va tool, which is going to be great for do it yourself if you want to create designs. If you want to create logos, any kind of designs any kind of banners you can do that through can vote for free or you can use fiber. You can get some great designs for 5 10 $15 very inexpensive and then for your website domain and hosting. This is where we're going to be using named Cheap to host our website and to purchase our domain from and then we have the website landing page builder. This is going to be through Dr teams here where we can build the different landing pages for a client's right and for ourselves. And then we have the proposal software. Now, this is something that you don't need right away. However, it does add that extra bit of professionalism because you have a professional proposal software. And with these two here, I currently use better proposals, and I highly recommend that both of these work extremely well. And one of the best things about Proposal Softwares is that you can send these out and you can get notifications every time somebody opens up your proposal. So let's say you send your proposal off two X y z business and then you know, a week passes by or whatever to three days passes by and they're going through the proposal . They're reading it rain. You're getting enough notifications every time that somebody opens their proposal and you get to see and get to find out what exact area they're actually reading. So very powerful tool here toe have. And then finally, here we have sale. So with sales, we want to have our case studies. This is where we can get case studies from dash clicks. They provide case studies for Google ads for Facebook ants and also for S E. O. So we can use those. Or we can also go to Google and look for different white label agencies where we can leverage some of their case studies as well. And also other independent contractors on, let's say, fiber or upward, but mostly up work because that's where we're going to find the highest quality contractors . If you typically want something done very quickly at a good rate and very professional, then I highly recommend fiber. If you want something more creative in a little bit more specialty behind it, then up work is what I'm recommending. So for the most part here, make sure that you're leveraging the case studies from dash clicks and then also going out there and finding other types of case studies that you may want to, you know, use for that certain type of industry. Let's say you want to go after the medical space and you want to get a medical space related. Okay, said he. We'll go out there and go find some white label agencies that you can borrow right leverage their work, their case study and be able to use that to get those types of clients because case studies help out tremendously in the sales process. Okay, and then we have email automation. This is going to be through woodpecker for sending out cold emails. And then we have our tools here. Linked helper. This is a linked in prospecting tool and then MP three Skype recorder. This is a must have for your Skype because what this does is it automatically records all of the calls. And this is a big deal for you to be able to have these calls and be able to review them and look to see where you can find areas of improvement. Because if you're not listening to your cause and recording them, then you're going to be doing yourself a disservice because you want to be continually improving and looking for areas where you're weak and where you can become better. And the number three we have Snow Vo, This is the email finder tool and then Xabier for all of our automation, any kind of automation is for funnels for ourselves, right? Xavier is going to be the tool that we use and then serum were obviously using notion for our CRM, and that's our main hub there. However, if you want to use hub spot, which is another great tool, you can use that as well. And it's free it just a matter of if you want to keep everything all in one place or if you want to, you know, have notion maybe for some areas and then have you know your serum in a different area. You can go ahead and do that. However, for me, I like to have everything on one place. So and then finally we have marketing and then for marketing. We have our agency website, and then we have our social media profiles, making sure we have our length in profound set up our Facebook page and then an instagram profile as well and then for email marketing. Like I mentioned previously, we're going to be using woodpecker here and then forgetting clients through paid advertising. We're going to be using Facebook ads, and we have a lead form funnel strategy in this program that you're going to be able to use to get clients through Facebook ads. OK, so that's gonna be here for the moving parts of your agency, and we'll see you on the next one 9. Business Applications Sheet: All right. So in this video, I'm gonna walk you through the business application, Doc. So this is the doc here where you want to keep track of everything involved in your business, all the different applications that you're using, all the different tools so you can have it all in one place for your business. OK, because remember, this is a real business. And the more that you treat this as a real business, the more it's going to manifest itself, you know, as that middle being that riel ledgett agency, that real business, right in the real world. And so, along with that, you have to keep track of everything that you're doing all your different transactions, all your tools, all in one place. And so this doc here is going to allow you to do that. Now, here's an example of how we have our set up here. Now you're going to want to change this up and add your own. So, for example, here in the finances you want to put in your you know, your bank and then the purpose gonna have a link here, and I d Now I have removed a lot of the information here as faras. The password and link over here is well for this particular example because I just want to give you an overview of how this looks, how this works so that you can come in here and adding your own application information. Right? So you can see here the finances you want to put in, you know, quickbooks, PayPal, stripe all your different applications. If you're using Chase Bank, if you have any credit cards, right, you wanna put all those here and then any project management tools and notion, right? This is where we have everything all in one where we have our project management. We have our serum. We have our task management, right? So all in one through notion and then we have the Google drive here, which is a file database management, right where we can upload different files. We can place client information there, and it's really good area to just maintain all of our different files in the cloud and then loose it chart here. This is great for flow chart or mind mapping. Also want to put another one here? That's we use X mind, and this is for specifically mind mapping. This is a fantastic tool, highly recommended as well. And then we have last pass, which is a very important tool. This is here and it's going to allow you to keep track of all your log in information for your websites, and so it's going to automatically pre populate. You're log in information to the websites. Let's say for your bank, for any type of website that you need to put in your information, it's going to have all your data secure and it's going to input it for you just by going on to the website, and it's going to show that up, right? So very powerful. It's going to protect all your passwords and it's going to secure them and make sure that when you're landing on the specific website where you need toe manually typing your information right, it's going to pre populated for you. And so I highly recommend that tool and then we have communication here. Gmail send Fox if you're using, you know, active campaign or get response, whatever that may be. And then I oppose the one. This is for a virtual business address and then can only for the appointment setting and then zoom for video conferencing and then joined out me for another resource on video conferencing and then Google Voice. If you wanna have a specific phone number for your business that gets forwarded to your cell phone so you can know that Hey, you have no income and bleed or incoming call right for your business. You can use Google Voice, and I believe this is free and then we have Hello, Sign. This is an online documents signing platform similar to Doc. You sign so very easy to work with as well. And I think it's less expensive than Doc you sign and then Skype. This is a great way to be able to have a local phone number if you want to travel all across the world and you want to work from a laptop than what you can do is get a local phone number through Skype for your particular area. Let's say that you are in the US and you want to go to, let's say, Europe or whatever or South America Well, you can easily register a local phone number in your area, and you can be in, you know South America or whatever, working with clients all across the world and so very, very inexpensive. I think it's like $20 a month for free, unlimited minutes. So it's a very inexpensive solution. If you want to get a local phone number for your area and then be able to travel all around the world and then Google calendar here very simple, right? This where we have our calendar and then branding. Here we have Camba free actual graphic design tool fiber going there and get a lot of different tasks done for very inexpensive and the name cheap. This is where we have our domain and hosting for website Dr Teams. This is similar to the click funnels where this our website builder, our landing page builder, right and then better proposals. This is something where, if you want to invest into this, I think it's like $30 a month or $19 a month to have very professional looking proposals. You don't need this in the very beginning, but however down the road, it definitely would be beneficial for you to have this set up and then marketing. Here we have our website and then Facebook instagram and then all these other tools as well . And then for sales. Here we have notion the CRM right, which is the all encompassing tool, and then links helper for lengthen lead finder. So get the idea here, Right that this is where you want to keep track of everything as faras in your business. So you know what you have. You know, your log in information and you can keep this in your Google dry folder, right for your specific business. So that's gonna be here for this one. Here is faras keeping track of all your business applications in one place, and we'll see you on the next one. 10. Set Up Your Free Agency Website: Okay, so now we're going to go over registering your domain and buying hosting. I'm gonna show you exactly how to register. Ah, brand new website domain. And then I'm gonna show you the exact type of hosting plan that you're going to need for your particular website. It's gonna be very inexpensive. I believe it's about $5 a month. And so it's super inexpensive for you to be able to have your website up and running. So let's go ahead and get this set up here. So the first thing that you want to do is you want to go to name chief dot com, and this is what I recommend. Here's Faras. If you're going to be registering any domains, any kind of websites, any kind of hosting that you want to get name cheap works extremely well. And so all you gotta do is coming here to this particular search bar and put in whatever domain that you want to register. You'll see if it's available. If it's not available, it'll show you dot com dot net. That's even just typing here. Digital Media X, Y Z Just something super simple here and looks like this one right here is available dot com. Now here's the thing with your brand and for your domain. It doesn't need to be anything crazy. Anything spectacular. It just needs to be unique. Okay, so I wouldn't spend too much time trying to go about creating, you know, the best name ever or something that is extraordinary because ultimately all that matters is the result that you're able to provide to a business, right? Just think about all the different businesses out there that have names that don't really mean too much or that are just nice and simple. So, however you want to go about it, do not spend too much time looking for the perfect name. And if you want to spend a little bit of time looking for a specific name or getting some ideas, what you can do is go to business name generator dot com, and what you do here is just having a work, and it's going to pull up different names for different types of businesses. So just type in here. Let's say vision, okay, and then it's going to pull up, Ah, bunch of different names or domains here that have to do with vision. And so it's giving you some ideas. Whatever. You know, word want to put in there. You know, whatever type of key word or phrase that you want to put in there, right, this will automatically pull up different domains that are available. And so what happens here is this is connected to go, Daddy. And I don't recommend them for domains or hosting their a little bit more expensive. So let's say we just go right here. Viz deck. This will automatically show you if the domains are available. And so what you could do is grab this here, go to copy, and then let's go to see if this is even available here. Okay, Great. So we would add car here and we would be able to get this domain and use this as our brand viz deck. You know, whatever this means, it doesn't need to be like I said anything extraordinary. It just needs to be a unique business name. Okay, so we have our domain, and then now we go to add to cart, and then we take care of that, and then we're going to go over here to the hosting and it's the shared hosting and all you're going to need is this one here. Okay, Stellar plus 4 88 a month, less than $5. I mean, this is all your needing here, and you can host, you know, 10 15 20 websites on here. So very easy to work with the navigate. And once you buy the domain and the hosting, there's another video that walks you through how to install WordPress. How to get everything set up, how to install the SSL certificate. This is all you're going to need for the backing of your website. To be up and running, you need the domain for your actual website and then the hosting right where your website is going to be hosted as far as being able to have it being online, right? Because every single website online, it's hosted on some sort of hosting package from some type of server. And so this is where we pick up our domain and then we pick up our hosting, so that's gonna be here for this one 11. Setup Hosting Name Servers: It's super easy to update your name servers through name cheap. Let me show you. So we're gonna use 10 extra clients dot com This is a domain here that I got and we're gonna use this as our sample site. And let's say you purchased hosting through name Chief. So literally. All you would do is go here that you go to your domain list and you would pop up here with actual mean that you purchased. And then you would go down here to name servers and you literally select name cheap Web hosting. And then, boom, you are done. Your domain is set up with your hosting and you are ready to go. 12. How To Install Wordpress: Now, the next thing that we're gonna do is go ahead and install WordPress. So when you sign up for hosting through name Chief, you're going to get a email with C panel of log in information, and you're gonna be able to go ahead and log in to your C panel here and essentially install WordPress here. Okay, so we would go here and we would click on WordPress down here at the scripts, and then we would go to the custom install, and then we would go to choose domain. And this domain should pop up here with the exact one that you purchased. And then you go down and set up your site name. Let's say your business here. And then you set up your admin information here with your actual user. Name your password. This is really cool here because you can actually give one created for you. And you can hide it there so you can just have a password that you don't have to make up on your own. And really, that's it. There. So I would go down here and then I would go to install and then select here. What email? You want the install information to get sent to. Okay, so that's essentially how simple it is. And then you go to install and then WordPress would be installed there. 13. Install Your Agency Website: Okay, so now that we've installed WordPress, we have everything set up ready to go. Now we want to go ahead and install the agency website, and you have access to a completely free agency website through this program. So what we're going to do here is installed. The necessary pages are the templates. And then the actual tools that we're going to be using and the tool that we're going to be using is the drive themes, architect. Now, let's go ahead and go to the plug ins right here. And then we want to add new and let me go ahead and drag that over here and put it right there. OK, install now. Okay, great. Activate plugging. And then we want to go to update now, because they need to get updated. Okay, great. So then we're going to go down here to the product manager, and then you have to log into your account here with the information that you used to purchase this. So let's go to log into my account. Okay, so now that we're back here, we want to go down here to the drive architect and click on that. And then let's go ahead and install that right there. OK, so now let's go to the pages here. And then we have a bunch of pages here. But let's go ahead and delete all of these. It's collect this and move the trash. Okay, great. So now let's go ahead and add in the pages here. So the first page that we want to set up here eyes going to be the home take or were they just put the title of your agency here. That's a X Y Z digital marketing. Okay, great. Go to publish. Okay, great. And so from here, we'll go to launch Dr Architect. Okay. Okay. And then from here, we want to go to settings, and we want to go in port landing page. And then let's go. And go ahead and drag that page in there. The home page Boom. Right there. Okay, great. Let's go to import. Awesome. Okay, so we got the website home page here installed, and we'll set up the menu here shortly, but this is how it's going to look. This is the home page here, and then down here, you would put the name of your agency and then the link to the terms of service in privacy policy, which I'm gonna provide you for you to be able to set up on your website. So now that we have this installed, everything here is pretty much ready to go I've created is from scratch. And it's done for you to just literally be able to install these pages. And if you want to come in here, you know, update some different things. Obviously you want to, you know, potentially changes for different reviews, different testimonials. So let's go back and install. The next page is here. So is go to pages. Okay, so let's go ahead and add in the about page. So let's go to about us, okay? And then from here, we want to go to publish. Okay. Great. And then let's go to the launch, Dr Architect. Awesome. And then for me here, we want to go ahead and add in the actual about us page. Let's go toe. Okay. And let's go ahead and dragged it over here. All right? And let's go to import. All right, so now we have our about us page here installed, and then you can see here talks about a little bit about the business. And then you have three different sections here for three different team members. If you're running solo, obviously, when you first start out, you can delete all these year and just leave one here for yourself. Or maybe if you want to put some team members that you're working with that are independent contractors, that's fine as well. And then obviously, down here, you want to update with your own information, and then we're good to go. So let's go to save work, Okay? And so now let's go ahead and install the next pages. So let's go to pages here. So we have the about us. We have the home page here. Let's go ahead and add in the services page, and this is a really nice page here that is set up for you to be able to showcase. What you do is faras an agency how you held businesses with digital paid advertising. So let's go to publisher and then let's go to launch Dr Architect. All right, so let's go ahead and go to over here. Settings important landing page. Okay, great. All right. So let's go to import here. Awesome. Okay, so now we're ready to go. And as you can see here, this is a very nice looking services page. Here you can see services. And then here's a button here that you would set up for going to your contact page. Eso Let's go down here. Results proving advertising campaigns. We have some a little tidbit here about the digital marketing advertising services and then learn more than we got some actual images here of campaign results. Then we're talking about social media advertising, which is pretty much Facebook ads and then Google ads here as well. Some tidbit about that and then showing here the two different channels that were using. Okay. And so let's go ahead and go to over here and let's open this up and go to save work. Okay, great. So now we have the services page. Now we need to install the actual contact us page. Let's go back, and then let's go ahead and add in new page and contacts. Okay, Great. Is gonna publish. All right, so let's go to launch, Dr Architect. All right, so let's go ahead and go over here. The settings important landing page Okay, Great. And van, let's go ahead and drag it over here. It's gonna import here. All right, So now we have our page here and the way that we're going to set this up here as far as our form and I'll show you here in a second. Let's go to save work. Okay, Great. And so we have our form. Let's go to plug ins right here. And then we have WP forms light. So you want to set this up as well and is very simple. All you got to do is ah, you go to plug ins over here and you go to add new and you go to WP forms. Okay? And then you would activate this here, you to install and activate it, go to plug ins so we would go to settings, Okay. And then we would go to all forms and I'll show you how to set this up. So let's go to edit. Okay, So the way that I want to set this up here is I don't wanna have the name, the email, and then phone number here. It's got a single line text right there. Very easy. Dragon drop here and then we'll go to phone number here, okay? And then we want to have this be required. Okay, Great. And then let's save this here. We're also going to need some additional field, so let's go right here to the fields at Fields. And then we want the actual website. So we want another single line text. Okay? And then we'll put websites. Now, one of the other things that we can do here. Let's go right here. Let's go to advanced. We want a small Okay? We don't want it very big that this gonna be somebody's name, and then right here is Well, I got a small and then same thing with the phone number. Okay, Great. And then website as well. Awesome. So we have the name, email and then phone website. Okay, so let's go ahead and update these two up here as well. So instead of having it, how that has it here. We wanna have it like this. Right here. Okay. So the name, Yes. Email. Yes. And so what we're going to do is just drag to up here, okay? And then I would do the same thing, so we'll put name required small and right here, phone or email and then required and then small. Fantastic. And then let's go to add fields. And then from here, we want to do a drop down. So let's go to drop down right here. And from here, we want to figure out what is the clients or potential clients. Actual budget. Okay, so what we'll do here is we'll click on this, okay? And then we'll put this right here. Let me go ahead and grab it right here. What is your budget for the next 12 months? Okay. And then the first choice we want tohave 20 k will go great. And then choice number two is going to be 10 to 20 k and then choice number three is going to be 5 to 10 cases will do. And then one more here, 2 to 5 k. Okay, great. So let's go to required. And then this should be just fine. Right there will go to save, and then this one right here, let's go ahead and delete this one. And then we want to have a paragraph text down here. Okay? And then right here, we'll talk about tell us about your business. OK, so this is where we want to put in the message there. So we can learn a little bit more about that perspective client when they're reaching out to us, and then we'll put a smart war. Actually, medium is fine. Okay, Great. They should be fine. All right. So let's go to save here, okay? And then from here will go to in bed. And then all we got to do is copy this, and then we're going to go to the contact here, and then right here will go to Let's go, wordpress content right below right there and then will place that right there and go to save. And then there we go. Now, for some reason, it looks kind of weird here. So let's go to save work, and it should look different. Okay, so we want to move this over here. So this is what we'll do. We'll go ahead and save this, okay? And then we'll refresh this. Okay? And we may need to move this around, so what we'll do here is well, goto layout in position, Ok? And then we'll move this in the middle here. Okay, just like that. And then we want to shorten this. There we go. Just like that. Save work. Okay. And then it's go to preview here. Awesome. We're ready to go, OK, Just like that. And then tell us about your business. We can even make this shorter here. Not as long. So let's go to make this a little bit smaller. Does he need to be very, very long is going to save work. Let's get a preview. Awesome. Yep. So this is going to go here. Okay, So let's go to save here and then let's go to exit. And then it's good to pages here. Okay, so we have our pages up here. So what we'll do is we'll go to the appearance, will go to menus. Okay? And these are pages that were deleted. So let's go ahead and remove these here. Remove. Okay, great. Okay. So let's go ahead and add in these pages here. So we have the contact services about us and let's go to add menu, and we wanna have the about us, and then we'll actually will have services and then about us and then contact, okay? And then primary menu. right there. Save menu. OK, so now what we want to do is we want to go to reading, and then we want to have a static page, and this is going to be the home page right here that we have. So let's go to save changes. And so now we should have our home page set up with the actual menus. OK, it's not up there, so we're going to need to do some extra work here, So let's go two over here. A parent's menus. OK, Okay, so this is good here. So what we need to do on the home page and with all the other pages here is we're going to need to add a menu up here. So mobile right here. We'll go to menu. Okay. Right there. Boom. And then we can do something just like this simple menu. Okay, use WordPress menu and then primary. And you right there. Boom. We are good to go. Let's make this very simple menu right here. OK? So as you can see there we have our menu up here. So we are good to go. So let's go to menu here. Let's go to pages and let's see if that has added that on these other pages as well. So it's click on this and then go to menu source. Top navigation bones save work. That's all we need to do. Until now, these pages here are going to be going to our particular relevant pages, right? And then we'll do that for all of the different pages. Just a simple is doing that for every single one here. We can see the menu here on. That's how you're going to add in the actual menu. Up here, you have the services, the about us. Let's go to preview here. So this is the actual form here. You can see it's beautiful here with nice and Blute. Everything's matching this forest colors connection. And then what you need to do is, you know, just click on one of these here, and it will take you to the actual page. So you're good to go there. Okay, great. Fantastic. And so then we are good to go. All right. So this is how you're going to install your website. You have your about US contact services and then the home page here. You're also going to have to other pages, which is going to be the privacy policy and the terms of service that you're also going to install is well, and I'm going to give you a template of the actual privacy policy and terms of service that you can use on. All you got to do in here is when you come in here and you get this dock is just remove the security L O D. And put in your particular business name right, so you can go to control F. Okay. And put in security Elodie. Okay. And then right here you would replace with X Y z marketing agency. Okay, whatever your name is for your agency, and then you'd go to next, or you go to replace all, and it would literally just switch out everywhere where I have my brand name with your agency name. Okay, so that's going to be here for installing your agency websites, and we'll see on the next one 14. Setup Your Business Email: Let's go right ahead and jump in. The number one platform that I recommend that you use for setting up your business e-mail. It's going to be G Suite, very inexpensive and very easy to set up. So I'm going to walk you through step-by-step how we do this. So the first thing that I want to show you here is the pricing. The best one here that you're going to use if you're just starting out, is going to be the basic year, $6 a month. You get the business e-mail, you get video-conferencing, team messaging calendars, 30 gigs of storage on. Then you get support and you get different security and Administration controls, which is totally, totally worth it. So you also get a 14 day free trial. Highly recommend you set up, I'm gonna go ahead and walk you through how to get this rolling. So first thing we're gonna do here is we're going to go to G Suite.google.com. And then we're gonna go to get started. Okay, and then we want to put in the business name here. Let's just put ABC Company. And then if you want to put just you or two to nine employees depending on how many employees you have. So we'll go there, just you next. I want to put in your first name, Juan Galvin, and then I put my e-mail address, Juan Guan Huan.com. And then next and then you put yes, I have one I can use. Now if you don't have a domain and you want to purchase one, you can go ahead and do it through them. But I highly recommend that you go and purchase a domain through named cheap, very easy, very simple to set up your clients.com. Next. Okay, great. And then we're gonna go to next. And then this is where we're going to create our username. So we're going to go to go one at whatever our URL is there. And then password, want to set a password? I'm not a robot. Let's go to omega to do this here real quick. I agree and continue. We're going to need to verify the domain and I'm going to show you how to do that as well. Okay, So this is where we need to select the flexible plan or the annual plan on flexible plan is going to be the best. With this page, you need to enter your credit card information. I'm gonna go ahead and do that real quick. Alright, so we submitted our payment information and we're ready to go to the next step. So this is where we're going to verify our domain and set up our MX records. Now when you're verifying your domain, I recommend the quickest and easiest way to set this up is to add a TXT record. I'm going to show you how to do that. So we want to make sure that you have named cheap hosting setup. And I'm going to show you where you're going to add that particular TXT record. So we want to go down here and go to, I have successfully logged into your cPanel. Whenever you get hosting with named cheap, you're gonna get an e-mail and they're going to provide you with the login details to your name, cheap hosting. And then from there you're going to go to your Zone Editor and then you're going to add the record. I'm gonna show you how to do that. So it's telling you here to go to the particular named cheap hosting see panel. Okay, great. And then you're going to get this particular Google site verification code. And you're going to want to add this as a record. And let me show you how you would go about doing that. So we're here in the C panel and you want to go to Zone editor, Alright? And your cPanel from my name, cheap. Alright, so we're here at the attending your clients Zone Editor and we want to add this code here. Now. This is a previous code that was added. So we're gonna go ahead and add in the new one. We're going to copy that. We're going to save here. Okay, Great, So let's see if this registers verified domain and set up. Now this is going to take a while to load up, but that's the process that you're going to go. Now, I'm going to show you now what you're going to do next, which is add the MX records. Now this is really important because it's going to tie your G Suite e-mail to your particular hosting. So let me show you how you're going to set that up here. So here in the zone editor we've added a TXT record. We want to go to MX record. And you're going to want to add these particular codes here as well. It's the priority one, priority five. Now you can easily find these MX records literally by just going to Google. If we go to Google MX records, here we go. So you can easily just copy these here, but those are the ones that are going to go in the particular seat panel here. You're gonna go to the MX to add these particular MX records. And then you want to go to the TXT and verify the domain down here. So that's essentially how you're going to want to get that setup and then you're going to go-to back to your domains here. This, this has me, digital, but you're going to want to make sure that you're selecting name cheap web hosting, DNS so that it propagates properly there. So that's essentially the process there for you to be able to create a business e-mail for your particular business through G Suite only $6 a month. Highly, highly recommend. So that's it for this video here, and we'll see you on the next one. Thanks. 15. Your Daily Productivity Hub: Okay, So in this video, we're going to go over your daily productivity tool, which is going to be through notion now. Notion here is a fantastic productivity tool. Some other to asana trail. Oh, some of the, you know, main big names out there. However, notion has a ton of more features that are available to you, and it's 100% free. And as you can see here, you can create different types of work spaces. You can keep track of your projects, your to do list. I mean, it has so many different things that you can do. And what I've been able to set up for you is a done for you templates where it has in there your vision, your goals and your outcomes. Your different projects, your daily productivity's for is your tasks and then your CRM for your clients. So you're going to be able to manage everything through this hub. You're going to be able to manage your clients your to do list. Look at your different projects with your clients. It's just a fantastic tool to be able to come in here every single day and set up your to Do's update your Sitaram your different milestone. So let's go ahead and log in here. All you got to do is sign up and just use your email sign up. So let's go to log in here. Let's go. To continue. This is pretty much blank. There's a lot of different things that we can do. However, we're going to install the done for you template that I've created for you. So, me, Go ahead and grab that over here. So you're going to get access to a special link. So you got to do is copy that link, Put it in here. So this is the actual template here that we're going to set up. So let's go to duplicate. And this is being added to your particular actual hub here so we can see here That has been added. And so this is where we're going to be working with every single day. So every single day when you come in here, you want to look at your different tasks. You want to look at your serum, and as you can see here, it talks about outlining your vision and then your goals and then your outcome. So your goals are essentially what you want to do. And the outcomes is essentially the result of what you're going to do, right, how you're going to actually accomplish that. And then we have the projects that we have the milestones and then the tasks, and then the CRM. Now you should have gone through the creating the vision exercise right in the other videos . And so here you'll be able to see the actual doc for creating your ideal life exercise. And if you have not done this here, make sure that you set this up as quickly as possible. And so pretty much you want to add anything in here as far as your vision. And if you want to add some additional content down here is well, you can go ahead and do that. But this is going to be for your vision here. And then we have the goals and outcomes. So as you can see here, we have the outcomes. And so this is the actual result of what we want from our goal. So I have a goal here to get more organized. Well, what's the direct result of? That's right? Well, I need to plan each week based on an eight hour work day. Okay, and then right here, be on top of my finances. Keep daily track of my finances on by creating monthly budgets. Right? Right here. Create 350 YouTube videos for this year. And then how am I going to accomplish that? Well, I'm going to batch record videos on Saturday and post daily YouTube videos, and then we will. Right here. I want to weigh £225. So how am I going to do that? Well, going to the gym in the mornings and then focusing on salads and greens. So this is how you're going to set up your outcomes. Remember, the outcomes are the direct result and how you're going to, you know, accomplish that right. And so it's important for you to have your goals up here and then your outcomes right there and you'll see everything's attached. So we go here to the actual outcome here, so plan each week based on eight hour work day, and it's connected to this particular goal. Okay, and you can add in here specific date if you want to do a specific you know, actual day in time, you know, start date and time. And then right here you can put the status here you can put on track, and then we can also assign it to a specific quarter. So and so let's say you wanted to do all quarters here the entire year, so we'll go ahead and set that up, and then this will show you all the quarters here. Okay, So you want this to be done in the entire year. So you have all 4/4 here. If you want to just have one or two, you can do that as well. And then you can assign different tasks to it. You can come down here and added some additional information, whatever that may be. Right. This is a very, very good tool for you to be able to set up your goals. Your outcomes right in this particular area here. So that's how you said that. Your goals, your outcomes. Very simple to set up. Let's go. Even go back here. I want to show you one more thing. They have different emojis. You can go to random here, and it just put in whatever you want, or you could just go through here and find whatever mosey you want that set up there with, right? And so let's go ahead and exit out of this and then let's go down here. So then we have projects. Okay, So projects are like for your clients, Frank, if you're working with a particular client, you want to be able to set them up on a particular project. Came and you want to put in here the dates Faras. You know, when you started with them, When is the agreement over? You know, typically, if you're working with clients, you're going to be doing anywhere between 36 and 12 month agreements. So let's say this one here is for, you know, a particular client here. We put in the dates, we can assign this to a certain person we can put in the status here, and then we go down here and then we can see the actual calendar where we can put in different information. So let's say in here we can put it set up landing page, okay. And this to be done here on, let's say, the tent, OK, and then we can add in, You know, whatever we want here for a little smiley face, Okay, And then let's go back. So we have that right there and then down here we have the cam band, Flo, tasks where you can, you know, adding different task you can put in different months here. You can change this four days, whatever that you want to do here. It's very easy to change this up and you can add in different things. So let's go. It's even collect this. So basically all you gotta do, too, if you want to add something here. You go to this place right here in a show you different elements that you can add in here. So you want to add just text. If you want to add a page, you want to add it to do list. If you want to add heading one heading to you. Want to add a bullet list? Okay, Numbered Total. This quote divider. You can add in different tables, different boards, kind of like the one we have here. And then, you know, here's like a gallery. Here's a simple list calendar. So you have so many different things in here that you can add and modify. With this particular tool, you can add different media, video audio you could embed from different places. So this is just a great great tool, right? If I wanted to come in here and adding another let's say calendar, Okay, this is go down here, calendar right there. Boom. So that's how simple it is to add in a calendar, right? This is all very simple. Very easy to navigate and use. And like I said, you want tohave your kinds all into separate projects. Okay? And this is where you can manage everything here. So then we go down here to the milestones, and this is for each quarter. So this would be, you know, hey for Q one thes air. The milestones that I wanna have in my agency. I want you know, this revenue. I want this to be done, and I want to be able to accomplish this. I want that to be accomplished, right? All those different things that you want to be able to accomplish each particular quarter, right. You'll be able to set that up in here, and it's great to have, because you want to be able to measure. You know what you're doing and making sure that you're on track and that you have, you know, dates that you're following in different milestones that you're looking to re trying to your daily work. So let's go here now. Let's go to tasks. Now, This is your daily tasks, right? And this is so great. I mean, I wish I had something like this when I first started where you can literally run your entire life through here as well as your agency. And so let's say that you want to set up a new email campaign where you would set up a new task. So then you would put in the date the person attached to any of these other factors said that you want to put in here that so we wanted to change the status here to in progress, right? And then we can add in whatever noting here that we want we can put in All is needed. Is the email list prank? Or you could just put that into notes here, right. If you want to just leave notes for yourself, you could just copy this and then go right here at a comment, Okay. And then Boom. And then right there and then it's going to put in the notes. Right? So this is such a fantastic tool. I just cannot talk about this enough. This tool is a complete lifesaver. You could manage, like I said, your entire life as well as your agency through here. So that's how simple you set this up. And let's say, you know, you were able to finish this. Okay, great. Done. That's how simple it is. And then right there, you can see there's a little comments in there, right? And then down here, this is your CRM. So this is where you would set up for your clients, right? Let's say that you had for this one here the leads, right. You can put in the websites any other additional features here that you want to add, and then the comments in the notes. So let's say you know, you would come in here and be like, you know, I spoke to clients and they want to get started next week. Okay, you can add it like this, or you could just copy and go right there and put that right there. and one of the other things that you can do is adding a comment to this particular line here. So let's say you put, um will follow up with Client next week, okay? And then Boom. And so now you can see there's a little common right there. So this is just a fantastic tool. I mean, I just cannot talk about this enough. Like I said, this is just one of those tools where you wish that you had this. You know, when you first started or when I first started, right? I wish I had to me like this that was able to allow me to control and set up my entire you know, life as well as my business. OK, so that's how you want to use this year em in here and also attached this to specific projects, Specific goals. Frank's cell right here. I don't want to attached it to that, Right, because this is for this client. Let's say this client was, you know, the one that actually signed up, right? So now we can see this is attached to X Y Z clients up here rain. And so that's how we would set that up. So this is how you're going to be able to manage your client's here with the serum. Manage your to do list every day's faras your tasks, your goals or outcomes for yourself, for your agency rank and just be able to manage everything all in one place. It's just a fantastic tool. And then down here we have our one of the day. If you wanna have a specific thing that you had no successful throughout the day, you can add that right there. Here is the one of the week. If you want to add in particular win that you had, you know, let's say on Sunday and then perhaps lay out like a win of the week. And then we have a weekly review here as well, kind of what you did, how things went. You can see here the effectiveness, gratitude, lows, challenges, winds. Right, So a fantastic way to set up your weekly reviews and then also here with the monthly review , right? So once again, all you need to do to get to set up here is to get a special link. Once you sign up and then you're going to be able to copied this template and set it up into your particular hub here. And this is your daily productivity up. All you got to do is come in here every single day in terms of your vision here, right? A soon as you lay this out, you want to put in the links in here so you can visit this every single day, right daily and then your goals and outcomes, right? Making sure that you're on track and that you're doing what you need to do. And you've said everything up here on, then your projects for your clients or even, you know, personal projects or whatever it is that you're doing right. You want to make sure that you keep track of you're different projects as faras, working with clients and be doing any kind of branding, maybe for yourself, right? Like I said, you could manage not only your business, but your entire life in here. Okay. Very, very powerful tool. Then obviously here with the milestones, making sure that you have specific numbers or things that you're trying to accomplish right each quarter and then your tasks here, daily productivity, making sure that you're on track as far as what do you need to do today? What do you need to do tomorrow? Right. And then you're crm down here. Okay. So, fantastic, Tool. This is what is going to allow you to really keep everything in line, keep everything organized and be as productive as possible. So that's gonna be here for this one, and we'll see you on the next one. 16. Laser Focus & Productivity Tools: All right, So in this video, I'm gonna walk you through some productivity tools that you can use to help increase your focus to make sure that you're not getting distracted going on. You know, you two browsing the web and not doing what you don't need to do and really just focusing in on which you're supposed to be doing, which is getting work done, right? And so what this allows you to do is select different type of focus music that you can listen to that will help you increase your focus, your productivity and minimize your distraction. So let me show you here how this looks inside. I mean, I use this every day extremely powerful. So you have here different time blocks. You have 30 minute block, one hour block to our block rank. And if you're listening to one of these play and you don't like how it sounds, you can go ahead and skip that, okay? Or you can go up here and you can go to more music so you can go with low fi focus, classical focus. You can go to relaxation sleep. Obviously you don't want you know, these two here unless you're wanting to relax, however, this tool is going to be mostly for focus. Okay? And so really, what I would do is when you're trying to get something done when you're maybe, you know, doing some ad creatives or just doing prospecting, whatever that may be, put on. Some focus music here, I would say for two hour block and you don't get working, and this is scientifically proven toe actually help you increase your focus. So it's not just, you know, people saying, Hey, just listen to this music and you're going to be, you know, 10 times more productive. It gets you in this state of mind where you're inflow and you're completely relaxed. You're focused on what you need to do, and there's no distractions. And so I highly recommend this tool so that you can increase your focus right, increase your productivity and have specific time blocks of let's say, two hours. Or if maybe you want to go hard in the paint and you want to put this on unlimited Well, you can go to work for, you know, four or 56 hours. I wouldn't recommend that. However, this tool here is extremely important. So I highly recommend that you picked this up. I think it's about 5 to $10 a month. However, like I said, I mean, it will be totally worth it with your increase in productivity and your increase of focus, okay. And so the next thing that I want to share with you here is the Ivy Lee method. Okay? And this is more of a daily routine. And what this is here is it gives you a set of steps to do every single night. So basically, at the end of each work day, you want to write down the six most important things that you need to accomplish tomorrow, right the next day. Now, it's important here that you do not write down more than six because it can get quite overwhelming. And so then you want to prioritize those six items in order to their true importance. So what is it that you need to get done a first? And then you don't number those one through six and then when you don't get up in the morning or when you start your day right, you want to focus on that first task and work on it until it's actually completely finished before you move onto the next one, right? And so you want to approach the rest of your day in that manner right where you are, you know, doing your first task, you're doing whatever you need to do. The finish that and then you're moving on to the next. So this is huge here. So every night when you go to better before you go to bed right down the six things that you need to do the next day and then prioritize them And, you know, as far as the most important to the least important, right, And do this every day so that you'll know what you need to do the next day, right? Plan for tomorrow today. Okay. Very, very powerful. And then the next thing that I recommend that you do is you install the newsfeed eradicate er for your Facebook profile. Okay, because this is going to limit your distractions. So if you see here on mine, I have this installed here, which means I can't see any ads. And so it limits me from going on to Facebook on my computer. Yeah, I still have it on my phone. However, another thing that I do with my phone is our hide it which is another thing that I recommend. If you are working and you're trying to get things done, you're listening to, you know, brain dot FM, get your phone and hide it somewhere, or put in some kind of covered and some kind of drawer, some kind of desk so that it's away from you. It's not easily accessible, right? All you got to do is get it on the chrome extension here, install that up here, and so it allows you to block your entire news feed very, very powerful. And then the other thing that I want to share with you here is the concept of matching. Okay. And this is where you are essentially blocking out a day or a certain set of hours where you're dedicated to just working on what you need to get done. And so, for example, here for myself, I create YouTube videos and I try to post them, you know, three or four or five times a week Now I don't create my videos. On the day of right, I actually batch record my videos all on one day. So on Saturday, what I'll do is our block out the entire day to just record YouTube videos. And I'll record five or six videos, all that one. So then throughout the week, I can drip them out, right? And so what allows me to do is instead of having the, you know, work, refocus, work, refocus, work, right, refocus work Instead of going through that whole entire process, I can now just block out a day, get everything knocked down at once, and then be able to have free time to do whatever I want. So think about how you can use this to your advantage, how you conglomerate out time or even days where you just focus on one thing and you're able to knock that out and execute on other tasks. So that's gonna be here for the productivity tools, and we'll see on the next one 17. 5 Step Agency Success Blueprint: in this video, we're going to go over the five step agency success blueprint. So this is going to go over the five steps that you must follow within your agency to be able to reach any level of success that you want. And so I'm excited to share with you what the's are. So the 1st 1 here is the goals and outcomes. So the very first thing that you have to set up in your agency is exactly what you want, what you want to accomplish, and you're going to be able to set this up with your notion and your daily productivity tool when you're in there and you're setting up your goals, your outcomes, what exactly you want to accomplish and also with the creating your vision exercise. So you have to understand what it is that you want and with the goals. Remember, this is, you know, high level. Hey, I want to get more clients or I want to grow my agency, and then the actual outcome is the direct result of that or how you're going to get that. So if I want to grow my agency and give more clients the outcome of that is going to be five new clients. And how am I going to do that? Well, I'm going to send out email campaigns. I'm going to do video on its I'm going to do you know, whatever kind of marketing strategy and outreach strategy that you're using, right? That's what's going to be your outcomes as faras your direct result in how you're going to get there, OK, and the number two taking action. So you know what you want. You know how you're going to get there, right? You've broken down your goals into small chunks, right? And you laid everything out and you know exactly what you're moving towards. Now it's time to take action. You don't want to be just going through the content and just trying to make sure you have everything that you need as far as information. You know, knowledge. If you don't take action while you're learning, then you're going to just continue to go through the content and continue to learn more and more and not take any action because you want everything to be perfect. The most important thing here is being able to take action on what you're learning right and what you have laid out as far as your outcomes and your goals and adopting the mindset of I may be wrong, but I'm never in doubt. Regardless, if you feel that you have enough information or that you feel that you know what, I don't really know everything. But I can talk about marketing digital marketing at a very high level, and I know that I will eventually fairy things out. That's the mindset that you want tohave because if you wait till everything is perfect or quote unquote perfect in your mind, then you're never going to take any action. And so you don't want toe wait on taking action. You want to be able to take action even though you don't have all the information, Remember, they state me here is I may be wrong, right? If you take action and you make a mistake or you don't have all the information, that's a given. You should know that going into it right when you're taking that action, however, you have no doubt in your mind that you can figure it out. So it's really about understanding that you know what I'm going to take action. I'm going to go 100 miles an hour, right? I'm going to go, Ah, 100%. And then if I'm wrong, Hey, I'm wrong. I may be wrong, right? And that's okay, But I know that I'm not in doubt, because if you're just going in there and you're taking action and you're unsure of yourself, you're not really sure as far as what to do, how to go about it, then that's going to reflect in your actions and your communication with your prospects with your clients. So always when you're taking action adopted mindset of you know what? I may be wrong, but I'm never in doubt. Right? Be okay with being wrong, but don't be hesitant and don't be 80% or 90% be 100%. Okay, Some amazing things will happen when you trust in your ability to figure things out. Because guess what you will, and as long as you have that faith in that belief that you're going to figure it out, guess what you're going to do exactly that. And so step number three feedback loops. So looking for inconsistencies in your behavior and your action and results so understanding. That's OK if I'm taking action and I'm not getting my desired result. Okay, well, what's wrong here? What am I doing that is inconsistent and my not taking action like I should be? Am I, you know, actually taking action a little bit, but not as much as I should. Or is it where I'm just unsure of what to do next and then even looking at your sales calls where you're gathering data, right, you're talking to prospects. And for whatever reason, if you're not closing as many as you think or you think you should be closing, then let's look at that information, right? Let's look at what's going on there and how we can change it, right? The behavior here is about understanding what you're doing and what you're not doing, and then the direct result of that, if that is a result that you want, Hey, let's continue to do more. If it's not the result, then let's look at what the problems are and what's causing that right and then using the DILTs model of change, where if you have a problem with your behavior or, you know, whatever kind of problem that you're facing using that to help you identify what the problem is. Okay. And the number four adaptability. So we are, you know, setting out and we're taking action. We're getting feedback. We're getting information and then adapting to that information right that we're receiving and being able to have the flexibility and being able to understand that you know what? I'm going down this direction. And perhaps I need to take a left or right and being okay with that understanding that you may need to pivot sometimes. And that's okay. And so understanding this that when you're gathering your data, your information, being able to adapt to that new information without being tied down to any specific area understanding that you know what if I'm not getting the results that I want here, then I need to adjust and modify based on the feedback right and adapt. Based on that new information and the number five accountability, this is huge here because you laid out your outcomes, your goals, you're taking action. You're gathering data, your understanding, the different inconsistencies in your behavior. And then you're adapting to the new information and then ultimately it comes down to you being accountable for your actions and for everything that you do. If you say that you're going to do something, then do it right and don't having excuses all you know, Whoa, I didn't feel too good or this system that I can understand. Things can come up. However, procrastinating is not something that is a reason, right. There is no reason to procrastinate. There's accountability that we must have for ourselves for actions, for what we do and what we don't do. Okay. And remembering that it's all about taking action because we understand and we have the mind set of, You know what? I may be wrong, but I'm never in doubt and that any of itself will help you become more accountable and understand that you don't need to know everything. You just need to know enough to be dangerous and understand that you're going to trust in your ability to figure it out because you will. So this is the five step agency success blueprint that's gonna be here for this one, and we'll see on the next one 18. Client Acquisition System: in this video, we're going to go over the kinds acquisition system now. This particular system here is very precise. It's a seven step system in each step along the way builds upon the previous one. So let's go right ahead and jump in here. So the first step in our clients acquisition system is generating leads and order for you to message businesses and contact them about more business, more clients, more customers and more patients. You have to first have a lead list, and we're going to walk through several places where you can find leads. Or you could find email addresses, contact information on also where you can buy custom made list. So this is a very first step here. We are going to look for a set of leads in a particular niche or even a couple different niches when were first starting out so we can start doing our outreach, and then after we have our lead list, we know exactly who we're targeting. This is where we're going to be creating our messaging and then sending that out, too. Business owners. This is going to be done through various different outreach methods, such as cold email, direct messages, Facebook ads, cold calling I direct mail, right. Various other methods that were going to be using throughout this course and in this section here for this lead generation machine, you're going to have access to several templates for cold calling cold email for sending direct messages for running Facebook ads, even doing direct mail to be ableto outreach to these businesses and get them to respond back and then be able to get you into a discovery meeting. And so the third step is that discovery. Call that discovery meeting. So you've reached out to the business owners and you've mentioned to them about getting more customers, generating more leads, more patients, right? And they've responded back to you, and they've mentioned that they're interested in learning more. They want to know about your system about your process. This is where you get him on a call for about 15 or 20 minutes, and within this call, you're positioning yourself as the expert. This is where you're asking about their business, their process, how much new customers were to them. So you're essentially acting as a doctor where your diagnosing them finding out what's working in their business and which areas you can help improve upon where. You'll notice that a lot of these businesses are relying solely on referrals and word of mouth networking, and so they don't really have a digital marketing strategy in place. And so this is where you come in. You position yourself as the expert, you diagnose your situation, and then you prescribed them the right type of marketing channel, whether that be Facebook ads or Google ads. And if you're just starting out and you're not really sure which platform to use, I would recommend starting out using Google because it has the lowest learning curve. And it's a whole lot easier for you to get up and running versus working with Facebook ads . And as you go through this course, you'll find that you're going to become an expert in Facebook ads and Google ad. So it's a matter of you being able to position that service that you feel the most comfortable with because ultimately Facebook or Google, more often than not, both of those platforms are going to work for your client. However, with Facebook, there's a little bit more of influence and persuasion and irresistible offers that need to be created versus with Google. You can get your client new customers, new patients that are already in the market. So it's a lot easier for you to get them results. And the number four, this is the presentation and the clothes. So we had her discovery call. We found out about the situation that they are just relying on referrals, networking, word amount. Maybe they worked with another company previously, and they did not get the results that they were looking for, right? All that information is what you need to be gathering at that discovery call. And we have a specific script for you to follow for that. And then at the end of that discovery call, what you're selling is this new appointment here. And this is the presentation call. So at the end of the discovery, call your on there in your telling him. Okay, well, it sounds like this may be an opportunity for us to work together. Hey, our next step would be for us to schedule a follow up call where I'll walk you through our entire process and system. Do you prefer mornings or afternoons? Right. So we scheduled this presentation call here. We walked them through a screen share presentation, showing them how we're going to get results and then we're closing them on a three month, six month or 12 month agreement. Now, after we do the presentation, everything looks good. Let's say they agree to a six month agreement. Okay, Great. This is where we send them an envoy. So first they need to sign the agreement. And then you will receive a notification letting you know that hey, x y z company or X y Z person has signed their agreement. And then this is where we send out an automated, recurring billing invoices V of wave APS. Okay, I recommend wave APS because it's free and you can create automated billing. So this is very important here because if you do not set them up into a recurring monthly invoice plan, then you're going to be chasing them each month for a payment. Right? When I first started, I was tending invoices. Each month I was chasing people, and it just ruined some relationships that would have worked very well if it wasn't for me having to chase them for actually taking care of the invoice. So what you need to do is any time a new client signs up, you send them an invoice. You make sure that it's re occurring, and then each month at the same date, they're going to automatically receive that invoice. And if they add their credit card, which they should be doing than each month, it'll automatically build him. And so each month you'll receive a notification saying Congrats. You've gotten paid, and then you get a copy of the receipt, and so will they. And so after we collect the payment, this is where we onboard the client. Now, this is something that I really want you to pay attention to, because if you do not do this correctly, then you're going tohave a bunch of unnecessary phone calls emails, and you'll have your client unknowingly taking advantage of you because you didn't set any boundaries. So as soon as a client signs up and they pay the invoice, they signed the agreement. We send over welcome emails that pre frame how our relationship is going to go, and in this program you're going to have access to those emails and these emails. It thanks them for trusting us as a trusted source as a trusted marketing agency to deliver results. And we understand that they I have high expectations. And then we also have expectations as well. And this is where you said the hours of operation, the best way for them to get a hold of you. For example, in the welcome emails, we let them know that Hey, if you like to get on a call with us, please email me or email us and then we can schedule a time that's mutually beneficial within the next 24 hours. Because if you don't mention that, then you're going to get phone calls all the time, and it's not gonna be the clients fall. It's gonna be your fault for not pre framing them and letting them know how this process goes right? The other thing is making sure that with email, if for whatever reason they email you and you know they're getting upset because you didn't respond with then an hour to whatever, right, that is your fault. That's why with our email pre framing, we're sending the emails and we're letting them know Hey, listen, oftentimes will respond within a couple hours, a soon as we can. However, we're always going to respond within 24 hours because more often than not, clients are not going to have something that's an immediate fire that needs attention immediately or right away, Right? So it's important for you to understand that what we're doing here is letting them know how our relationship is going to go. And you only want to do this when your on boarding the client after they've signed the agreement and they've paid the invoice okay with the on boarding emails. This is where we're also requesting company information for the ad creatives and or getting business logos, business pictures, anything that we can get from the business that would aid us in our ad creation, right? And then any kind of log in information for any kind of ad accounts. If you're working with Google, any type of Google ad accounts, if they already have one set up or if they're going to need you to create one, which is very simple and so after we onboard the client, this is where we go to step number seven and we have the campaign lodge regardless of whatever platform you're using. If you're using Google ads, if you're using Facebook, right, the launch time for the campaign launch should be within two weeks. They shouldn't take longer than that. And if you're working with a white level agency partner, that should be about the time frame as well. Typically about two weeks to get all the ad creative together. Keyword research. If you're doing AdWords at copy, everything that goes into creating the ads setting everything up and the two week time frame should be plenty of time to get everything started. And so here's a visual representation of the client acquisition system. You'll notice number one at the very top we have leads. This is our funnel. We want to make sure that we have. I'd leave the list if we're going after, let's say home remodeling companies for going after kitchen remodeling companies, right? Whatever that maybe we want to make sure. First we have our leads ready to go and then Step two. This is where we're out reaching to. The businesses were asking them if they can take on more customers, more patients when they respond back and they say, Yes, I'm interested, then the next step is getting them on a discovery call or learning about their business. Finding out what type of clients customers, patients they want to take more on and then getting him on a presentation call where we show them our process, our system as to how we're going to deliver them. New opportunities, new leads, new customers, new patients, right and then on that presentation call were closing them. And then we are sending over. The invoice were collecting payments, and the number six were on boarding them with the right emails with letting them know how this relationship is going to go and then number seven. Finally, we have our campaign launch, and as I mentioned, you want to let your client know that typically it takes about two weeks to get everything set up. And if it takes less than that, then that's great. And realistically shouldn't take you more than and realistically, after the client provides you with all the right information, they've answered the questions as faras the on boarding information about their business. Then, realistically, it shouldn't take you more than a week, but we're telling them two weeks so that we can under promise and over deliver, right. If we come back and we tell them, Hey, it's gonna take us about two weeks, maybe more, and we come back within a week and we have everything running that's going to be over delivering, and the client is going to love that. So this is our clients acquisition system here and the next videos. We're going to walk through several different places where we can gather leads or we confined different businesses where we can find their contact information and be able to start building up our lead list. So that's gonna be here for this one, and we'll see you on the next one. 19. Targeting Our Ideal Client: in this video we're going to go over targeting are ideal client. It's important to understand that when we're reaching out to businesses that we understand how they communicate so that we can come across like we know their language, right? And so it's very important for us to understand the different buzzwords and the language in the terms that they use. And so let's go right ahead and jump into targeting are ideal client. So the type of businesses that we're looking to target and we're looking toe work with are those that provide a great service and can easily sell their service. So a lot of these businesses that were targeting tend tohave 34 up to 10 maybe even 20 employees and their greater what they do. They provide a great service, a great product, and they can easily sell that service and product. This is why local businesses are great business, a target because the majority of them are relying solely on referrals and word amount. They're not really doing any type of marketing themselves that may be doing like direct mail that may be doing radio things that are not digital, right, and so that's where we're coming in as the expert digital marketing consultant and helping them generate more leads through paid advertising. So understanding some of the different buzzwords, for example, in the construction niece. Typically, these individuals, these business owners are going to use terms as jobs projects, right or maybe bids. And so when we're communicating with them through our emails through our D M's or any kind of messaging that we put in front of them about our particular services, we want to communicate in those terms. We don't want to talk about customers. We don't want to talk about clients we want to talk about, very specifically the types of projects or the buzz words that they use. And with most service businesses, they're typically going to use the term clients. This is not the case every time, and I would really stay away from using clients unless you know for sure for a fact right that they use that term. Anybody in the legal space are typically going to be using the term cases when you talk about getting them more business. We're talking in terms of more cases, not more customers, not more clients, right. It's about cases. And that's why like I've mentioned throughout this video is that most people that reach out to businesses always air talking in terms of customers. Clients were not going to be like that. That's why we're elite digital marketing agency consultants. And we communicate with our prospects right with potential clients the right way, because we understand the right type of buzzwords to use so that they can understand that we are experts in our field and we can help their business growth. And you'll notice that most businesses just in general are never really going to use the term customers because it's very generic and it's not specific to them, right? What I want you to understand is that, let's say a home remodeling company, right home remodeling company works with somebody to remodel their kitchen. Right now they are a customer, and so that's how that business will then see that individual project. They'll see that now is a customer because they've paid, they've done the work. However, when we're communicating with them to do outreach and to message them to get more types of customers right, we don't want to use the word customers because this is something that they will often use after the fact right when we're communicating with them and we're asking if they can take on more X Y Z jobs or take on more cases, right? That's where we want to be very specific, and this is not the case every time. However, that's why it's important for us to always, always and every time we're communicating were out reaching to businesses that we use their specific buzzwords their terms so that we don't come across just like every other marketer . Rain, a dentist, a health care provider is going to use the term patients. A gym is not going to talk about customers clients, right. They're going to talk about getting new members. And so not only do we want to understand that niches, buzzwords, we also want to understand what a new patient with a new project with a new case is worth to them. Okay, and so this is where we're understanding customer lifetime value. Now, this is critically important here for when you're doing your niche research because we need to understand what a new customers worth to them, and then what is the value of that customer were to them over the lifetime that they are a customer. And so LTV lifetime value. This is the average revenue that a customer will generate throughout the life span as a customer. And here's an example. A dentist has patients coming in, on average, two times a year for cleaning whitening any type of exams, right? And so, with each of visits, they spend $500 each time. So the yearly value of a patient is $1000 a year, right, $500 times two. That is the value of a patient for one year. Now let's look at the industry average for dental patients, and so it's a simple as being able to have $1000 right, which is that one year value of a patient times the length of a typical relationship. So $1000 times 10 years, which is how long that patient typically stays with that dentist. And so a lifetime of value for a patient for a dentist is $10,000. Right now, this is just an average. This is just with the two different visits a year. This is not counting any type of other procedures that they're going to need. Maybe they need an implant. Maybe they need some other type of surgery, right? Whatever that may be, however, we know that on average, the lifetime value of a patient for a dentist is $10,000 over 10 years. And so let's say that each new patient refers five new patients over those 10 years. So that's $1000 right value per patient and then five referrals. That's $5000 times 10. So that's an extra $50,000 for those five new referrals. And this is not something that AH lot of dentists will take into consideration. Or keep in mind is that whenever somebody comes in as a new patient and they provide a great service, right, great experience that individual is going to automatically recommend their friends and family and others. However, when that dentist has a referral incentive program, this can help increase the number of referrals that that patient brings on. And so let's look at the numbers here with that first initial patient and then the five other patient referrals, right? So the first patient, which is the $1000 right to yearly visits $1000 times 10. That's going to be $10,000. Pleiss the patient referral value for $50,000 right? Five other patients. This is a lifetime value of $60,000 for the first patient and then the five other patients that they refer. And so when you can understand this and then be able to communicate this to your perspective client, they're going to understand how you know them. Paying you $5000 a month is going to be very minimal in terms of the return on investment, right, because of the value that they're going to get for each patient. And so just for that one patient there, they have $60,000 of lifetime value. That's if they go ahead and refer five new patients. And yes, we're assuming that however, what you can do is also implement a referral incentive program with your client, and we're gonna walk through a service that you can use toe. Have them implement this program where automatically after that patient gets their service done, they can leave a review and then they can also recommend other patients. So this information here is critically important for us to be able to use in our communication so that we can convey to our prospect that, hey, we understand their business. We understand marketing. We understand lifetime customer value. And when they, you know, initially have an investment of X y Z, they're going to get a customer value of X y Z more right increase. Oftentimes you'll come across most businesses that only have an understanding of that first initial upfront sale. And they don't really understand the lifetime value of that patient of that clients of that customer, right? And so that's why it's important for us to be able to ask this in our discovery calls and also with us doing some research prior so we can have an understanding if they know what they're talking about right, because it's just a matter of looking at the numbers, doing some research, right? Googling Hey, what's the lifetime average value of a patient for a dentist, which the average lifetime value for a construction company, home remodeling company, rain and so this information is readily available to us and it really helps us understand where that business owner is at. So now let's take a look at the return on investment. Now this is pretty simple, pretty straightforward. Here. This is the return on the initial investment made. Now, if you look at this image here on the right, the previous one had this in reverse where we had the Let's go back over here where we had the small investment. This is where we're understanding the value of somebody over time, right of a new patient customer job and then with return on investment. This is where we have it in reverse, where we're showcasing. Hey, you invest $2500 a month, $3000 a month. However, once you invest that up front, you're going to start getting your return on investment, and it's obviously going to be more than what you initially invest. However, they're going to need to invest up front pretty decent amount and order for them to be able to get that return on investment. So let's say that a dentist hires an agency and spends $2500 a month on Google ads. OK, and let's say that the offer is an introductory 9 99 dental implants offer right? Very, very high value. A dentist can easily sell these for several thousands of dollars. So five new patients take on that 99 dental implants offer. So that's $5000 in new revenue generated with an initial investment of $2500. Right? And so when we look at the are why it's a very simple formula, revenue minus campaign costs or whatever investment, Right? Let's say you're charging the $2500 a month. Let's say you spend $1000 on ad spend and you are getting 1500 for their management fee, right? This is a great return on investment for the client. So that's why it's important for us to understand lifetime value of a customer and then a return on investment for that clients. Because most businesses are only thinking in terms of this first transaction value, right? And so when they see the five new dental implant patients there just seeing that first initial return, they're not seeing the back and profits that they're going to make for that patient staying on over 10 years, right? And so you can use all of this to your advantage by being able to present a scenario where you show them that. Hey, this is what a typical lifetime value looks like for a patient. This is how much you're expected to get return on investment in our presentations when we're going through the closing scenario right where we're showing them our system or process. This is where it's important to have this type of information where we can pull data from Google. You can use a specific doc that I have that can calculate the return on ad spend for Facebook, and you can show them Hey, not only are you going to make this return on investment, you're also going to make X, y and Z because of the lifetime value of that customer, right? So its return on investment as faras what they're initially investing and then the back end is the lifetime value. Right? How long that customer stays with them, how many times they buy from them, right during that whole time. And so when you can really understand these numbers here and where you research these niches appropriately, where you're finding out the typical return on investment depending on the type of projects , the type of job to type the patients that you're looking to provide that client and then the backend lifetime value. You can present a case that makes total sense to that business. Hey, Mr Client by you investing $2500 a month. This is what you're going to get us faras a return on investment, and then you're also going to get X, y and Z right revenue from the lifetime value of that patient of that customer. Right. So very important here. To understand these metrics, be able to present them to your perspective, clients in yourselves presentations so that you're cost for your services for your management fee for their ad spend is minimal. Just very minuscule, right? Very minimal in comparison to their return that they're going to receive. Right, So that's gonna be here for this one, and we'll see you on the next one. 20. Best Niches To Target: in this video, we're going to go over the best nations to target. One of the first things that were going to go over here is understanding the industry's niches and sub knishes because within an industry there's several different niches and then within the niche there several different sub things. Just so let's go right ahead and jump in here. So when we look at different industries, thes air going to be the top level industry such as healthcare, home services, legal, real estate, construction, entertainment, automotive and there's a bunch of other different types of industries. However, for the most part, this is a type of industries that were going to be targeting in the local space. Right now, take a look at the right hand side over there where you can see how the industry at the very top goes down to a niche and then a sub nish. And so within the industries, we have specific niches right in the healthcare space. We have pain doctors, chiropractors, dentists, right. Those types of businesses weaken target, and then when we go to sub knishes, this is where we're getting even more specific. So let's say we wanted to go after cosmetic dentists, which are very specific and very precise type of clients, right? It's under the health care industry. It's under the niche of dentists, right? And then the sub niche is cosmetic dentist, and this is often times the best way for us to be targeting different businesses is by going after specific services and or submissions. So instead of targeting just all of the attorneys or just any attorney out there, let's say we focus just on divorce attorneys, Right? And let's say, with real estate, instead of just focusing on agents, we can work with real estate investors. We can work with mortgage brokers and then in the home services space, right? There is a ton of services under that. We can work with clients that work with chimney repair, kitchen remodel, bathroom remodel, ah, hard scapes, right landscaping and then in the automotive space, right. We can work with car dealers, auto body shops, mechanics rank, so understanding the hierarchy here, where we have a specific industry, we have a specific niche, and then under that niche is a sub nish where when you can get to a sub knish and you're just working with like cosmetic dentists or just divorce attorneys, right or, you know, just real estate investors. That's where you can really differentiate yourself and be able to set yourself apart from the competition, right? And so let's take a look at easy, moderate and difficult niches. So these were going to be some of the easiest nations to target accountants, dentists, personal trainers, insurance plans, repair right anything that involves in the local space. That is very easy for us to get results for. And then the moderate knishes are going to be paying doctors, attorneys, massage therapists just think about at each level of difficulty. The level of sophistication increases right because somebody that has, like, appliance repair company, mold removal company or construction company they're not going to be as difficult to get results because their business is fairly straightforward. Right now. The reason why these are easy knishes is because the services are very easy to provide, right, as far as being able to get them new leads, new opportunities, and it's easily consumable where let's say somebody is looking for a personal trainer, right? They can immediately get that person on a call, have that person come in for a free trial, right? Same thing with the plants repair right. Somebody's looking for that, or somebody's going to need that right away. Right? And so the moderate issues. This is where typically, you have longer sales cycles, right? With real estate, it's fairly easy to generate leads for these guys. However, the sales that goes very long, let's say somebody is looking to buy a house. They may not buy a house for three or 46 months down the road, and so as a knish has become more difficult. That's where you have longer sales cycles, higher levels of sophistication, right? Because with coaches, course creators, e commerce, you need to understand sales funnels very, very well. And a lot of coaches don't fully understand how to put these together. And so it takes somebody that really understands and knows how to create these specific type of funnels in order to get results. And so we wanna work with easy niches, easy type of businesses that we can sign on very quickly and then be able to get them results very quickly as well. You'll find that a lot of home service businesses are some of the easiest to work with and easiest to sign honest clients and get results for, because often times people are already looking for these services. And Google ads are the best to be able to get these guys results very, very quickly because we're putting ads in front of people that are already looking for that service. And so a lot of people have this question as to whether or not they should Niece down right , and there's a lot of different ways that you can go about this. However, what I want to do is give you my expertise, my opinion on this, okay, and what I believe is that you should focus in on an industry okay and work with 2 to 3 different types of niches within that particular industry. And one of the biggest reasons why I say that you shouldn't neech down yet is because people want their first starting out. They don't really understand or know what type of business that they like to work with, right, and oftentimes, what will happen is that you'll come into digital marketing. You'll start your agency, you start working with clients and you'll find that you like working with the construction industry a lot more than working with, You know, let's say doctors, right? And so understanding the differences between white collar and blue collar will really help you understand which one that you gravitate most towards with white collar and issues. You're typically going to be working with doctors, attorneys, accountants, right? Anybody that typically has to go to school or get some kind of specialized training. Okay, with blue collar niches, these guys are going to be a lot easier to get on board. They're going to be a lot easier to understand how to get results. They're going to be a lot more mellow and, ah, lot more straightforward and direct with you. Okay? Because these are typically folks that are very hard working. They've had their businesses for years. They have most likely built the business from scratch. And so these folks are very easy to work with. Very easy to get results for. And what mostly resonates with you, right, Because you may find working with a dentist working with some kind of pain, doctor. Right? Somebody in the white collar niche really isn't your type of client that you want to work with. Maybe you really resonate with the construction industry. You like working with home remodeling companies, right? And so understanding that it's best if you do not need each down completely right and that you try to nit reader finishes more than likely within a particular industry. That's where you're going to get the best type of results and gather feedback and data. So then you can find out. Okay? I enjoy working with this type of niche, this type of business, and then you can go ahead and neech down. Okay? So when you're first starting now, I do not recommend niche ing out. I recommend working with 2 to 3 different types of niches. So you've been getting understanding and then be able to select which one I'm you resonate most with. So that's gonna be here for this one, and we'll see you on the next one 21. How To Find Leads Part 1: in this video, we're going to walk through how to fine leads. So one of the first places that we can go and find leads is by looking at different websites that offer paid advertising or any kind of listings. So, for example, let's say we were to go to yelp dot com. Okay, this is one of the first areas that you can go and find businesses that are paying for some kind of premium listening and are wanting to get more opportunity. So let's go in here and let's say that we were going after somebody in the healthcare space . Let's say we're going after any kind of doctor. Let's say a dentist and then right as we type in the dentist keyword here we're automatically going to see sponsored results. These guys are paying for these listings here, and so here we can see there's two different businesses that are paying for ads right here and then everything else down here. These guys are not paying for ads. Looks like these guys down here are paying for ads any time it's showing this sponsor to results, here's other types of service. We confined auto repair, dry cleaning Ah, Handyman Home cleaning. Go ahead and pull these guys up here. Movers. So this is showing the top 10 or the Best 10 auto repair in Seattle. Here are the sponsored results. These are guys that you can reach out to and easily cold call and mentioned that you found them on Yelp and ask them What's their experience with Yelp? Are they getting the kind of results that they're expecting? Or, you know, how's that working out for them? Because a lot of times you'll find that these guys are not getting the results that you know they're looking for here. Some dry cleaners, loopy. Looks like these guys are in the Seattle area as well. Let's go down here So there's none down here. And so here we can look at three different services that are actually advertising as well. And so we know that these guys are actively looking for new opportunities. Right? Eso 123 and then 45 results for the paid ads. Let's go down here and see if they have any more down here. They got these right here. So yelp, depending on what type of services you're looking for, this is a great place that coming here, you have restaurants. Restaurants are very difficult to work with as far as getting them as clients and then getting them a return on investment, because the best place for them to advertise is through Facebook, and you have to create a lot of buzz. You have to create like an irresistible offer that gets them in the door. And it's very difficult for them to be able to understand the return on investment and invest thousands of dollars a month right and marketing. So my recommendation is stay away from restaurants. Home services are fantastic, right? These guys are always looking for new opportunities. Auto services are fantastic as well. Out of detail ING body shops towing any type of just automotive services are going to be fantastic. And then over here, in the more section we have the dry cleaning hair salons, gyms, massage. For these guys here, hair salons are potentially good opportunities, but mostly for females. Because for males, you know Erica isn't that expensive. But for females, getting their hair done can cost, you know, several hundreds of dollars. So very high value customers for the hair salons and then also Jim's massage therapist bars . Bars are iffy. It's also difficult for these guys to really have an understanding with the return on investment, so I would look to stay away from these guys. Let's go back to yellow dot com here to the home page, and a lot of times we could just find a lot of people here on the front page. A lot of these photographers, duct cleaners, these guys are a great opportunity as well. Where there cleaning out dryer vents. These guys are great for Google services as well. So this is your right here. You'll notice that there's people that air doing advertising on Yelp, and they're just simple listings. And then there's everybody else that has free listening. So those that are actually paying for advertising, you can reach out to them and see if there's an opportunity for you to work with them. Let's even look for this guy here. See if we can find a website. And one of the things that Joe notice with these online paid advertising platforms is that a lot of the businesses here that are listed I don't have very good websites, and so That's where we can come in and get our foot in the door with a website. So let's even see these guys here if they have a good looking website or the definitely needs to be rebuilt. OK? Yeah. So I mean, this guy right here absolutely needs a brand new website. I mean, you could just look at it. Looks like it was just pretty much built okay from Wickes, which is one of the worst website builders out there as faras customization. WordPress, in my opinion, is the best out there. It's also the most widely used, so this would be a great opportunity for a whole new website. Let's even go back over here and then see if we're gonna find some other types of businesses that we can provide a new website for. So this is going on here and go to home services. So let's go to contractors, see if we can find a business that is in need of a website. Okay, so these guys are doing actual advertising here. They're paying for that result that see if they have a great looking websites. Okay, so it's not even showing a website here. JMB Wagoner. Okay, let's just grab this here. Let's pull this up in Google, okay? So it doesn't even look like these guys have a website. Wow. Okay. So would definitely reach out to this business here and even mentioned to them. Hey, I found you on Yelp and was looking at some of your work and looks like you have some great work, however, wasn't able to find a website. Hey, we specialize in building websites and maybe even send them over some examples. Right? So let's go back and see if we can find another one here that is paying for advertising but doesn't have a website. So let's see if we can find this one right here, trans blue, and then see if these guys have a website. So these guys were doing like masonry concrete landscaping. Okay, here is the actual website right here. Trans blue. Okay, so these guys are a franchise, so this is not someone that we're interested in contacting. So let's go down here and let's look at some other folks that are paying for advertising. Let's see here. These guys right here and that's even look to see if we can find someone that has lower views, who has an opportunity to get a brand new website so fixed and remodel. Do these guys got a website? Okay, they do check it out here. Okay. So yeah. I mean, this website isn't too bad. I wouldn't reach out to these guys. I think these guys pretty much know what they're doing. So the services? Yeah. I mean, this website is just fine. So this is not a potential prospect here and see if we can find another one here that may not have a nice looking website like that one right there. Let's see here. OK, Bathroom remodeling. It's even get this and put it into Google K. So it doesn't look like these guys have a website. They're just doing advertising online. Yup. Well, that's the actual listing there. See if you can find this one here. Okay. So they don't even have a website. Yep. Okay, so here's an email for them. So with these contractors here on yelp that are very low. As faras reviews, however, they're still in here. They're doing advertising, or they have a listening there needing new websites or just a website. And so they're great opportunity for you to come in and get your foot in the door because a lot of these businesses may have been buying leads from different sources and they have not been getting the lead quality that they're looking for, right? And so when you can come in and build that trust and you build a nice looking website, then you can start up selling to other services. So these guys are actually hiring this website isn't too bad. It could definitely be quite a bit better. It just has this in the middle here. This phone numbers to the left. They should be over here to the right, So this could still be an opportunity here. And some of these images are not very clear, so this could be an opportunity, and then they're actually hiring, So that's great. So you know that they're in the growth mode there and let's go back here. So we went to that one to coma, and then so, yeah, I mean, this is pretty much the process here for ah, Yelp. And then the other one that we're going to go through here is why p dot com okay. And this is one of the top because y p dot com Believe it or not, they have been around for quite a bit. And there's still people that are advertising on y p dot com, And these folks are getting taken advantage of because there's nobody going to wipe you. Not come to look for any type of service is now with the open that's a little bit different . You do have people in there going looking for mostly restaurants because it's mostly a restaurant type of platform. The majority of businesses that are on Yelp are typically those at our restaurants. Yes, there's dense is on there. However, you got to think about it. There's not very many people that are going to yelp dot com to look for any kind of services, right? They're going to Google and they're typing in whatever services. And then, if Yelp comes up the go visit that listing so going back over here to wipe he dot com, let's go to Seattle here and let's go ahead and type in. Let's say if we're looking for a home remodeling contractor so we can go ahead and look at these guys right here. Add add right there. These folks are paying for advertising. Appeared the top listings. Same thing over here. Add, add, add and you'll find once again when you're calling these guys and you're going tohave a script to be able to cold, call these y p dot com listings that air paying for advertising and be able to book appointments with these guys here because they're paying for ads and more often than not, probably a 90 to 95% of the time. They're not getting any type of leads, right, because the y p dot com sales reps will sell these guys and you know they'll get among these agreements and you know there's no leads coming in and there's no tracking and it's just they're getting taken advantage of, right? And so that's where you can come in and help these guys out. So let's look at this one here for Clements. General Construction with these types of websites, like, I've mentioned these air great for getting our foot in the door and being able to provide, like a video, a website, or really just something small that we can get our foot in the door. So we can build some trust. So let's go ahead and visit the website here, see what kind of website they have. Okay, so yeah, these guys here, I mean, it's pretty much a no brainer that they need an entire new website. Right? And just imagine if we consent these guys a template via email and mentioned to them that Hey, we have a website for you or we can build your website, right? Very nice and simple. And then here they even have their email Sharon dot clement at clement's general dot com. Okay, so great opportunity here for even a new website. Let's go down, see if you can find another one Mallory Contracting. See if you can find the website here. So these guys don't even look to have a website on here. Let's pull this up here. Okay? So they have a facebook page. Do they have a actual website? They have a BBB. Let's see here. Okay, so they do have a website. However, it's not listed on the y p dot com and these guys have a nice looking website, so this wouldn't be an opportunity. Okay, so let's go back to see if we can find another one here. Okay, so this is a bit of Sean Construction and see if these guys are in need of a website as well. Okay, let's see here. So it doesn't look like these guys have a website until these guys are great opportunity to be able reach out to because they don't have any kind of website. Okay, so let's go back over here to what? Dot com And let's type in something as simple as kitchen remodel. Okay, let's get a little bit more specific here. And let's see what kind of listings come up here. So it looks like these guys are coming up again. Rock countertops. This is a little bit different here. Let's see if these guys have any type of website here. And it's really interesting that they don't have any website set up in there listening, even though they're paying for their premium listing here. So Okay, it looks like it's these guys were here where they don't look toe, have a website. Okay, rock countertops. So it looks like it's just somebody's home address there. That's interesting. So somebody is just pretty much wasting money there. Okay, let's go down to see if we can find some other ones here. Silver Hawk Services. And these guys also Okay, They have a website right here. Ok, so it's going to there. Wow, this is interesting. Went to their Facebook. So that's exactly what we don't want to go head to. Interesting. I don't know why that pulled up like that. It's got a website here. Okay, So this is this guy's website here. Looks like this guy could definitely use a brand new website. Updates gallery. Okay, so this looks like a one person show here. I definitely wouldn't reach out to this kind of person because it's just one person, right? You want to work with the business that's actually has multiple employees. So let's go down here. Redmond pro painting. Let's see if we can find a matter of fact. Let's go appear and look for painters. Okay. Here. We can find some good businesses to target here. So these guys have videos. Let's see if they even have a good website here. Okay? Helping you make your house a home? Yeah. This is actually a pretty good, decent website here. Not too bad. Okay. And so this is a process that you can go through to find different leads, right? Very straightforward. Finding these opportunities where you can cold call. You can email these businesses for a brand new website because they're obviously paying for advertising. And a lot of these folks here don't have a good website. They have something that's maybe 567 years old and great opportunity for you to come in and get them a new website. And the majority of these businesses are also going to be great candidates for the local service ads by Google or PPC or Facebook as. But for the most part, the home services businesses are going to be perfect fits for the local service ads. And those are very easy and simple to get set up for the contractor, for the business, right for the home service provider or whatever type of services that that business provides because with the local service ads, they're not paying for the leads until after they received them. So it's a great opportunity for the business to be able to have guaranteed leads coming in and then not have to pay for the Leeds until after they receive them. so Ah, lot of these smaller businesses are going to be great for websites. But then also a local service ads. OK, so another way that you can go about finding clients is by literally just going to Google and typing in whatever service and being able to look on the second page and beyond because those that are on the second page and beyond typically are not doing any type of marketing or advertising or very, very minimal as far as marketing or advertising. So just for example, here that said, we put in a dentist near me more often than not, the ones that are here, the very top on the first page are doing some sort of advertising or they've invested in S E O. Okay, so what we can do is go to the second page here, and we're going to most likely find businesses that haven't invested in S E. O or not currently investing in any kind of marketing for the most part. And that may need new website. So let's see, we're gonna find these right here, take a look at them Buffalo Square Dental. Interesting. Okay. This website here isn't too bad I definitely would have a call to action. Here. Let's look at another one here. Young dental. Okay, Not a bad one Here is well, and this one here also an opportunity because it looks like they have a Facebook pixel up here and I don't believe they're running ads. Let's go ahead and even going down here. Let's go to the Facebook page and let's check it out here, see if they are not okay, so they're not running ads, so that could be an opportunity to reach out to this particular dentist as well. It looks like they have a very good offer up here. I'm not sure why they're not running ads for this particular offer to get people in the door, right? So they're not running ads, and I believe they have a tag manager here, which means that they are running Google ads. So let's go ahead and see if we can type in this business here. Everett. Modern dentistry. Everitt, Modern dentistry. Let's see here. Okay, so they're running ads up here, and they're sending the actual traffic to the home page. We can just take a look at that right there. Let's even see if they're running any other keywords here. Let's look at Dental Implant and Everitt. Let's see. Okay, so not for that keyword. Let's put in a dental implant, okay? And not this one there. Okay, so it looks like they are running ads. However, they're not running ads for implants, which is a big opportunity for these guys. So, really, it's about going to all these different pay directories going to the second page of Google third page, fourth page fit page, and you'll find that a lot of the businesses that are on 2nd 3rd 4th 5th page and beyond are not doing any time but marketing or advertising. Or if they are, they're only doing it on Facebook or they're only doing it on Google. And so there's a lot of opportunity for a lot of these home service contractors or just local businesses in general to run ads on either Facebook, Google and also local service ads. Because, ah, lot of the businesses that are on, like wipe he that air on Yelp and even on the 4th 3rd fit page, they're not very tech savvy, and a lot of them haven't really invested and very much as faras digital marketing. And so when we can come in and be able to offer a brand new website for super inexpensive $500.1000 dollars and then also be able to offer local service ads, if that's a possibility right where they're not paying for anything upfront, then it's a huge opportunity for us to come in here and get these clients on board. Obviously, you have the Facebook and Google and as well, however, if their candidate for service ads and they're not doing any other advertising than it's a super no brainer to get us in the door, right, so that's gonna be here for this one and we'll see you on the next one. 22. How To Find Leads Part 2: in this video, we're going to go over how to find leads through directories. So the very first directory here that I want to show you is HealthGrades. This is a fantastic platform here that we can come in here and find doctors that are accepting patients, and it's a really good resource for us to also look at the different types of doctors that are out there. So let's say we wanted to find a doctor here. We could break it down by specialty by any kind of condition. So let's go right here. And let's say we're looking for dentistry. Okay, We could go ahead and have this pull up all the different dentists that are in the Seattle Washington area. And then here we have these featured listings. These guys are obviously paying to be up here at the very top, so we know that they're interested in getting more patients because they're paying for the premium listening and they have right here accepting new patients. This is a great way for us to come in here, find these different types of doctors and then mentioned to them Hey, I found you on HealthGrades dot com and notice that you are accepting new patients. Hey, by the way, we specialize in helping dentists or a dermatologist or pain management doctors generate more patients. Right? Okay, So what we can do here is break this out even further. And Onley have us show us the doctors here, the densest that are actually accepting new patients. Right? Because we want to use that as a reason as to why we're contacting thes dentist. So let's go down here and let's go to accepting new patients only. And so then we can look at the different doctors here that don't have the future listings and see if they are doing any kind of advertising. Kate, Doctor joined Cam. Okay, great. See if they have a website here. Okay. Looks like they don't have a website here listed, so let's go ahead and copy this. Pull this up here. Rainier Avenue dental. Okay, great. And let's see if these guys were doing any advertising. So they don't have a Facebook pics. Oh, so they're not doing anything on Facebook, and they're not doing thing on Google, so this is a great opportunity here, a great lead where we can reach out to this particular dentist and mention to them that we found them on HealthGrades dot com and let them know that Hey, we love what they're doing and that we noticed that they are accepting new patients, right? And that you specialize in helping dentists get new patients, right? One of the things to keep in mind when we're reaching out to businesses is making sure that we have a hook a reason as to why were reaching out and why It makes sense for them to read our email and respond back right when we can come to a dentist and not just reach out to them and say, Hey, can you take on more patients? Right? Versus Hey, I found you on HealthGrades dot com and love that kind of work that you do and noticed that you are accepting new patients. Hey, by the way, we specialize in helping dentists bring new patients in the door, right? And perhaps even asked them. Hey, I noticed that you're taking on new patients. Hey, are you taking on new dental implant patients? Are you taking on Invisalign patients? Right, And so you can ask them a question and see Hey, what kind of patients are you guys currently taking on, Right? This is really separating yourself from all of the other marketers out there, right? All the other marketers out there just e mailing thes businesses. And they're just saying, Hey, can you take on more customers? Can you take on more leads here with this strategy? We have a unique hook. We're setting ourselves apart, and we're being very conversational. Instead of just trying to go in for the kill on the first shot. Okay? And so let's go back over here and see if we can find another one. This is pretty much a gold mine here. You can go up here to whatever city you want to target a state. So let's go down and see if it can find another one here. So Irene Baker DDS Let's see if we can find a website. They don't have a website. Let's just pull this up here. Facebook pics. Oh, no. Go. And then no Google attack manager. Now we know that this one and this one here they're not running any ads. So let's go ahead and see if we can find an email address here And so this is more of a generic email that we can still use. So let's go over here and find this one as well. Info. Okay. Another generic email. Yeah. So this fine here. As long as we have an email, we should be just fine. Because what ends up happening is that when you send an email to the info or the generic email address, that email gets forwarded over to several different people. And that dentist also received that email. So the front desk, maybe the receptionist, the office manager and the dentists are all going to receive that email. So let's go back and see if we can find another one and let's see if we can find this one right here. Brady. Judy. Okay, great. See if we can find any website. Okay, so let's go ahead and pull this up, OK? Do they have anything on Facebook pics? Oh, no. Go there. Just the analytics. Okay. Great. So another great opportunity here and let's see if we can find an email address. Awesome. So we got the actual owners email address right here. Brady. Judy. So boom. Great opportunity here to reach out to this dentist and mentioned that we found them on HealthGrades. So this is a great opportunity here. I definitely would look towards reaching out to these individuals in your area, and you can break this down even further. So let's say we wanted to go to cosmetic dentistry, right on Lee, the ones that are doing like the oral surgery and then going down here to accepting new patients. So these guys right here actually paying for ads, right for this premium listening and then we go down here and we can find these other ones that are also accepting new patients. Another directory is the rial self. Now, this is fantastic here when we're looking for plastic surgeons. So this is a great site here because what it does is they have different doctors in here that provide different procedures in the plastic surgery realm. And we can see the reviews before and afters and a lot of them here have paid listings and we can look to see if they have any kind of picks on their website from Facebook or the Google Tack Manager ring. And so let's go ahead and go to procedures right here and we can look at all the different types of procedures as faras plastic surgery. So breast augmentation rhinoplasty, bow tox wrinkles. Let's go to cool scoping here. Okay? And so this will show us here with the average cost is so for cool scoping it's going to be an average cost right of 2000. 450. Now, let's go to the doctors here and let's find doctors near Seattle Washington. Okay, let's go to search. And so this person right here, they are obviously doing some advertising because they have featured. So they're paying for this listening. And so let's go down here and find some other ones. Just find this one right here, and we can look to their website and see if they have any kind of tracking for Facebook or Google. So now here. Okay, so let's go ahead and pull this one up right here. Do they have Facebook? Okay, so no Facebook pixel and no Google tag manager. So this is a great opportunity here to reach out to and be able to mention to them that we found them on the real self dot com and love what they're doing and love their work and that we specialize in getting a new patients for cool sculpting. Right? And so let's see if we can find their email address here. Okay, so we have a bunch of email addresses here, and we would look to find the actual owner. So I believe the owner's name is Ingrid. Okay. Yeah. So we would be able to get that even address right there and let's go and check out this one as well. So vitality, Medi Spa. Now, one other thing to keep in mind here is that these guys up here are also paying for these listings, right? You can see right here. Sponsored. So these guys are all interested in getting new patients. So let's go ahead and copy this and go to Google to pull them up right here. Okay, so these guys have Facebook pixel here. Do they have Google tag manager? Okay, so yeah, they have their tracking here, so this would not be a good candidate. Let's go back. Let's look at another one here. Well, medical arts Seattle. Okay. Looks like they have a website right here. Do they have tracking Facebook and Google Analytics? So these guys have Google open, so they may be a good opportunity to reach out to for Google ads and see if we can find their email address here. Perfect. So we have email address is right there. Great great method here to find leads, right for plastic surgeons that are interested in getting more patients because they're either paying for a premium listening. Or they don't have Facebook pixel or the Google tag manager right on their website. So let's go back here to this search so you could break this down by different types of procedures. Right? And you can look at the procedures right here. And so just by doing a quick search, we have a ton of leads here that we can target. Let's even go up here and we can break all this down even further, right? Let's go by all the different procedures. So let's say we wanted to target people for breast augmentation. We can look at the cost tummy tuck, Brazilian butt lift rhinoplasty. Mommy makeover, Right? Look at this. One average cost $12,000. And so women reaching out to these individual plastic surgeons, we want to reach out to them and mentioned to them if they can take on X y z type of patients, breast augmentation patients, rhinoplasty, patients, tummy tuck, Mommy makeover because were communicating in their language and their terms. Right? Because if we just come over and we just mentioned to them Hey, can you take on more patients? It's very generic, right? And just think about it, right? If you think about it from the perspective of the plastic surgeon, if they're getting an email saying, Hey, can you take on more Mommy makeover patients right there going to be like Heck yes, because that's high value versus if you just like, Hey, can you take on more patients? Well, what kind of patients? Right. So very, very important There toe Understand the different types procedures in the terms of the language that they're using here we can look at stomach, breast, skin face. This is a fantastic website. You could spend hours on here getting leads right and then being able to reach out to these individuals. And again, we're going through here and we're using this directory to our advantage and letting these folks know that we found him here and we love their work, and we're looking to find out if they can take on more tummy tuck breast augmentation. Mommy makeover patients rank very, very specific now. One other thing that I want to point out here is let's go back and let's look at this particular listing here and this person We noticed that they're running Facebook ads, right, because they have and Facebook pixel. So what we can do is we can actually go to their Facebook page and look at the type of ad that they're running and be able to even create a Loom video and show them you know why they're dropping the ball. If their ads are not very good, right, if they don't have a very unique offer, they don't have a good landing page, right? And so let's go ahead and look at their Facebook page and look at their ads here because just being able to provide value through Loom video is going to be huge, because we can let them know that they're dropping the ball and losing out on a ton of money because they're running the wrong type of ads. They don't have a very specific offer in a very specific landing page. Okay, so let's check this one out here. So this person is running an ad wish. Dermal fillers lasted longer. Save up to $1000 off. Okay, well, what's the actual total price? That right? Or does it depend? So let's go to learn more. See, they have a landing page. So no, they do not. So pretty much the Facebook at is going directly to the home page is no offer. There's no call to action. So this in of itself will allow you to be able to create a quick video going over their Facebook ad, mentioning that there's no real offer. There's no interruption marketing there, and they're landing. Page has too much stuff going on here, right? So they're dropping the ball. So even though if you're finding folks here on the real self dot com and your finding them that they have a Facebook pixel, you can go to their Facebook page and you can take a look at the kind of as it they're running. Do they have a very unique offer is an irresistible offer. Are they being specific with the offer and the benefit, and are they getting people to take action now with urgency and scarcity. And then do they have a good and landing page? Right? Let's go to procedures here and let's look for breast augmentation and we can even find doctors and find a couple more examples of folks that are doing Facebook ads but may not have a good at right. So this guy here has 27 years of experience that's pull him up here school's website. So this guy right here is a prime candidate for a brand new website. Okay, so Web design for this guy And then let's see up here if they have the pixel case of no Facebook pics. Oh, no Google tag manager So prime candidate here for a brand new website and also being able to run Facebook and Google ads school and see if we can find another one that may have Facebook ads running. Let's see here. Let's check this one out here. Let's go to website. Okay, so Facebook Pixel, let's go to Facebook. Page. This guy looks like he's very professional. May have an outside agency. Let's check it out here, see more go to a library. Okay, so they're not running any ads here. Okay? Eso That's a big question mark there as to why they're not so definitely an opportunity to reach out to this individual here. And let's go back, see if we can find another one and see if we can find one that's running ads. It's called a website. Okay, so they don't have a facebook pics. Also, this again would be a prime candidate here. And let's even see if we can get their email. Perfect email right there. Snow BeOS. A great great tool. Let's check out another one. Here. Let's go to the website. Okay. Great Facebook pixel. And see if we can go down to their page here. Okay, Great. And then see more pages, not running ads. Okay, so these guys are not running ads, so use that example. You can break it down by different procedures. If you find that people have the facebook pics along there, you can look for their ads that they're running and be able to add value. If they're not running their ads correctly, they don't have a good offer. They don't have a good landing page. Right? So regardless, you're going to be able to provide value one way or another. The next directory that I want to show you isn't necessarily a directory, However, it's a website that is a Legion website. And so this website here. Clear cut leads dot com These guys have a National Legion website, and so what we can do is use this particular page here to look for. Home Service offers any type of home services construction, kitchen remodel, bathroom remodel, any type of services in the home space. Right. And these were going to be great for Google ads because we want to put ads in front of those that are already looking for bathtub remodeling, kitchen remodeling, fence remodeling, right? All these different services here are going to be best utilize through Google ads because people are already looking for the services some of these you can use for Facebook ants as well. However, you got to make sure that you have a very unique, irresistible offer. And for some of these Facebook, as it's just really not going to make sense, right Bed book exterminator, right? People are typically already looking for that. We don't want to create that awareness, and I'm sure Facebook women's allow those types of ads, right? And so what you can do here is look at a bunch of different services that we can go into and provide, right? Let's say we want to work with boiler repair car locksmith, gutter cleaning, pool cleaning, Ah, sliding glass door repair, skylight repair. And the great thing about these services here is that we confined with an average cost is for these services. So let's say skylight repair. Okay, so we wanted to find how much a skylight repair is worth to an actual contractor. So let's go right here and then home advisor dot com forward slash costs. This where we can find how much an average costs is for the service. So let's go right here and let's go to Seattle. Okay, whatever area. And then we can look at what an average cost is here. Okay, repair skylights right here. How much does it cost to repair? Replace the skylight. So, this website here, Home Advisor, we have another video that goes over home advisor in depth for Google and however this year we're going to do is use this for finding out the average project value So how much does it cost to repair or replace a skylight? So anywhere between $400 to $1200. So let's go down. The average cost of repair is this Okay? Great. And so now we have a good idea as faras how much one of these new projects is worth to our perspective clients. And so we know if we can get them very cost effective leads right anywhere between 5 10 15 $20 a lead. The value of these projects are going to make a ton of sense. And especially here, if they're looking to replace one right, this could be anywhere between 923 100. So when you're doing your niche research, you can come in here and look at the value the cost of these projects that's even go back here. Let's go ahead and copy this one right here. Bathtub rip here and let's go back and let's look for bath, tub repair, re finish install. Let's go to re finish. Okay, Typical ranges 3 29 to 5 98 Here's the different types of bathrooms and then cost You re finish. Okay, So what? You can do is literally go through this list here and look for all these different services and then go to Home Advisor here and type in the actual service. And it's going to give you a range of cost so that you can get an understanding of a project value for that client and then in your communication with them, when you are reaching out to them, you can mention to them, Hey, do you have capacity? Or are you able to take on a C repair jobs, air duct, cleaning jobs, appliance, repair jobs, right, and be able to get very specific in our outreach? So we're not just talking about more leads, more customers, more sales, Frank. Let's go right here. Septic repair. This is a big services. Well, let's go ahead and copy. This Scored a home advisor here, and that's put in septic repair. Okay, so let's go to clean septic tank repair until this one here is an average of 580 2500. And so just imagine these contractors would love these types of projects, right? These types of jobs, so very, very powerful as far as being able to come in here and look through all these different services that are available here on this website and then be able to go to Thehuffingtonpost Isar here and find out how much one of these projects cost so that it's making sense for that. Clients, right? You want high value projects? Okay, so let's go to our next directory Here. This is find law dot com and this is a great resource as well, because we confined very specific type of attorneys. And so we can go down here and look for any type of legal issues and then find different types of attorney services, right? So airplane, bus and helicopter accidents. So any kind of accidents here, personal injury, all of these are going to be very high value. And then you have bankruptcy collections, credit repair, business law, civil and human rights and then consumer rights, criminal defense, disability, divorce and family employee writes. The best ones that you can target are going to be the accident right here and then the criminal defense for like d y. For anybody that has any kind of crimes, they're trying to fight, right and then disability are huge as well. And then divorce and law. So let's go in here and see if we can find divorce and separation. Okay, let's go right here to San Diego County and just pull these up here and so we can see here . This one has a premium listing. So they're paying for this position here. And so let's break this down to those who offer free consultation. Okay? So we can find some attorneys in here that are offering free consultation and this convey be our foot in the door. So hey, I found you on fine law dot com and notice that you offer a free consultation. Hey, I'm curious. Are you currently taking on or can you take on more X y z type of cases, right? And for this is going to be divorce cases. So let's go to this one right here. Law firm website. Okay, so this is a website right here. Are they running Facebook as they are? Are they running Google ants? They are as well. So we can even just go to their Facebook page and see what kind of Facebook ads they're running. Go to Facebook here, and then let's go down over here Page transparency. This page is currently running ads. Okay, great working with families to Ross San Diego, who faced difficult legal challenges. Okay, so this is a very generic ad. It's not really talking about anything, right? There's no offer. There's no incentive that take action. So this could be a video that you create and mention to them. Hey, I found you on fine law dot com and love what you guys stand for. I also notice that you guys are running Facebook ads and don't have any type of specific offer that you're running with your Facebook ads. So let's click on this ad here, and it just takes us to the home page. Okay, so once again, this is a great opportunity here because they are losing now on a ton of potential opportunities here. Because there's no call to action. There is no reason to click. There's no urgency. There's no scarcity, right? So very important here to mention to them that they need to have a landing page that allows them to collect lead information. Because this ad here is more of a branding and awareness, there's no call to action so very important to have that when you're running Facebook ads, right? So let's go back and see if we can find another one. Here. Let's look at this lead right here. They have a website right there is. Go ahead and click on that. Okay, They have a Facebook pixel. Okay. And so they're running ads as well on Google. Where is their Facebook page? OK, great. Lets go back over here. The best platform for working with attorneys is going to be Google because we want to target people that are already in the market, right that are already looking for a divorce attorney. Instead of having to create that awareness with Facebook, we can It's just going to take a lot more time. Energy and resource is more influence, more persuasion to get us to be able to create that awareness through Facebook ads. Right? Because it's interruption marketing. So this website here, fine law dot com is a great place to find attorneys. You can break it down for different attorney services right? By location definitely would recommend checking this out and again these platforms here, these directories give us an ability to reach out to them and mention that we found him here. And we loved what they're doing. We love their work, and we're interested to find out if they can take on more X y z type of cases, right? Remember cases or what the attorneys work with? They don't work with customers, clients. They do communicate in terms of clients after that person has become a client. However, for the most part, we were communicating with these attorneys. We want to talk in terms of cases. Okay. Okay. So another great resource here for attorneys is just eea dot com. Okay? And this is another resource here. Just like, fine law dot com over here and here. We can break this down by rating. Years of experience, profile, strength. And so this guy right here, this is a profile that's paid. Okay. And so we know this guy here is interested in getting more cases for divorce. Right? So let's go ahead and open up their websites, see what they got going on. No Facebook pixel. See here. Okay, so these guys look to be running Google ads because they have the tag manager and their so we wouldn't contact them that. See this one right here This is a paid type of listing as well. So it doesn't look like they're running any type of ads here because they just have analytics. Okay, so this would be a great candidate to reach out to, all right and mentioned to them that we found them on the just AEA dot com and love what they're doing. Love what they stand for and that we can help them get more divorce attorney cases. Let's go down here. Look at this one as well. Pull them up. So, Washington State attorneys Okay, great. Do they have a Google tag manager? Okay. No, they do not. Which means they're not running any type of Google ads. And if they are, for whatever reason, because you'll find that some people will run ads without having the proper tracking. So this is someone that we can also reach out to for getting more divorce attorney cases. Right? So just EEA is very, very similar to find law dot com. Both are great places to find different types of attorneys and see if they're running any ads online already. And if they are to be able to critique their ads and show them why they're messing up if they're running Google ads and they have a really bad landing page, right, we can point that out. If they're running Facebook ads, we can point out that they don't have a good landing page that, you know, they're missing key pieces of information. Right? So these directories are just great for finding folks that are interested in getting more cases and be able to contact them, mentioning that we found them here. So this one here looks like they have the Facebook pixel. Google ads every marketing tag so they don't have a Google attack manager. So for whatever reason, if these guys are running ads, we would definitely want to reach out to them and mentioned to them that Hey, you don't have any tracking here. You just have the free marketing tack. Okay, So for attorneys highly recommend just ee dot com and a fine law dot com to find potential attorneys to reach out to 23. How To Find Leads Part 3: in this video, we're going to go over another set of directory. So this is part two of the first part of the directories and associations. And so in this video, we're going to go over four other directories. So the 1st 1 here is Zillow dot com. Now, if you're looking to get into the real estate niche, then this is a great directory here to find agents. So what you want to do when you go here to the Zillow dot com? If you want to go to Agent Finder here and it'll pull up all these different agents. So these are the featured agents. These guys here are paying for their listings, and then we can go down here and find all of the other types of agents here, okay? And oftentimes they'll have their contact information here as well. Now, with real estates, you can get a ton of leads through Facebook, God's right, and the agents are going to have the most success running at from an individual page not from a company but actually having their individual business page for themselves, because that's where they're going to have the most amount of success being able to connect with people and being able to show their face. So here is a great resource for you to come in here and look for different agents and then see if we can find some contact information here. So let's go to the website and let's see if we can go to Snow Vo here and see if they have an email. So this individual's Deron and see if we can find. Okay, here's his email address, right so we can reach out to this particular agent here and ask them if they can take on some additional buyer leads. Right? Buyer seller leads. And so let's go back and see if we can find some other ones here. This one right here. Steve, you know the last thing. Their school's website shadow home guy dot com. Okay, great. So this particular lead here can get a whole new website, and here we have their email address right there so we can reach out to this one as well. Let's go back and see if we can find another one here. Alchemy, real estates and see if we're gonna find the individual. So Michael Harris but to pull him up here and let's go to website. Okay, so here he has email address right there. So ah, lot of these agents here through Zillow, you're going to be able to find their email addresses right there. Contact information very easily and quickly can just literally go to their website here and will have their contact information right, because they want people to contact them about buying a home or selling their home. So it's very easy for you as a marketer to reach out to them and mentioned to them, if they can take on either buyer or seller, leads. Right. So that's the first resource here that you can use if you're looking to get into the realistic niche by going into Zillow, going to Agent Finder and then finding the individual agents and going to their websites and either finding if they have their email on here on Zillow or on their website and or using Snow Vo to pull out their email address. Right now, the second director here but I want to share with you is yelp and yelp is very, very popular. These folks aren't good for finding local businesses such as auto repair home services as well. And you'll find that a lot of these folks here are paying for advertising and they're typically not getting very good results because people are going to Google toe. Look for services, right? They're not coming into yellow. And so let's say here we're looking for auto repair, right? This is also a great needs to get into, and then we should be able to find some listings here of people that are actually paying for advertising. So these right here all sponsor listings. So we know that these guys are interested and getting more customers. And what the auto repair niche. This is a great one for Facebook ass because you can create ah, lot of irresistible offers. Coupon codes, discounts rank to get people in the door. So let's click on this one right here and see what they have going on so we can see there listing and let's go ahead and go to their website here. So they do have a Facebook pixel and they have Google tag manager. Okay, so they are running ads on Google because they have that tracking there now. They're not always going to be running ads if they have that tag manager there, however, it's a good indication, right? And so here, what we can do with Facebook, it's We can look to see what kind of ads that are running. So let's go to Facebook right here. And then let's go to down here a transparency currently not running ads. OK, so they're not running ads on this page here, so they just have the pixel. So a great opportunity to reach out to them and mention that we found them on Yelp and Love . The fact that they provide great service and be able to ask them if they can take on more auto repair type of jobs, right? And with these guys, it's also great tohave an understanding of the kind of jobs, right, auto repair jobs that are going to be high value, right? Hey, can you take on more break service? Can you take on more tune ups, right? Different specific jobs that make sense of them because if you're just talking about customers right, then it's very generic and you're not going to get very many responses. That's why it's important to understand the individual services within each knee shrine. So let's go back to see if we can find another one here. Jeffs used tires. Now let's leave that one. Let's go to David the brakes. See if we can find this one here and then see if they have a website. So these guys air specializing just in breaks. Okay, create home about a services. This look at their Facebook profile case and no pixel. And so these guys would be a prime candidate to run ads for and they already have a video here that can be used for Facebook ads, which is great. And then here is the email address. Now, one of the things that we can do is typing. How much is it for a break service job? Right, So we can see here all the different types of brakes services and they offer a free inspection. Let's go to Google here and then let's type in cost to replace breaks. Okay, 1 50 Okay, so not that expensive. Let's see if we can find some additional jobs here. Brake job of Oblon 3 to 800 depending on the factors. And this is how you can do niche research, right? Literally. Just typing into Google. How much does X y Z procedure case? Job cost, right? So let's go right here. And let's look at the replacement cost. So the average caused for brake pad replacements is between to 63 in 2 94 Okay, so here we have an understanding that a particular brake job replacement is around 262 $170 . And with Facebook, we can easily get leads in the door for anywhere between $2345 a lead. Right? And so when we can get that type of lead costs through Facebook and we know that an average break replacement job is anywhere between 2 63 and 2 94 and then we're getting leads at $345 a lead that is very much so worth it to that clients, right? So this is why it's important to understand how much is a project worth a job, a procedure, whatever that may be, and then understanding the lifetime value of that customer right to its very important toe have an understanding of how much these actual services cost right and the value to the actual perspective. Client because on your discovery call, you're going to ask them, right? But then you already have an ideas. Faras. How much an average replacement cost is going to be because you did your research. Now let's go back to Yelp and we confined. Ah, lot of different services here. The restaurant. This is something that I wouldn't recommend because it's difficult to really understand the value that you're providing and the customer lifetime value of a restaurant. And a lot of these folks don't see the value in online marketing and then HomeServices contractors, landscaping, rank thes air. Also great areas that target in here because a lot of these folks are doing advertising on the platform, right, and a lot of them were not getting any type of leads. So just going here through all these different listings and then going to more dry cleaning hair salons, gyms, massage is really how you're going to be able to reach out to these individuals and mention that you found them on Yelp, right? So we have a sponsor listings right here, and then sponsor listings right here. Let's even see if we can find one of these right here. Tacoma house repairs. So we know that they're interested in getting more customers because they're paying for ads on your let's look at their website here. So these guys right here we can automatically reach out to for a whole new website, right? This is what you're going to find with a lot of the businesses on Yelp. Okay, that they're wanting to give more customers, and they're paying for listings on Yelp, and they're not really getting any type of results. And often times they don't really have a good social presence. They don't have a websites. They may not even have a Facebook or instagram. And so you can come in and add value with even setting up their social profiles and even providing a brand new website to get your foot in the door and be able to help them generate leads through Facebook or Google. Now, if you want to dig a little deeper with the auto repair niche, then this website right here repair pal dot com. This is a great website to find different types of auto clinics, auto mechanics, right, and we can go down here and we can find this one right there and it's go ahead and pull them up and see what kind of presence they have. So these guys have some good reviews. That's great. Do they have a website? Jeffs on a repair? Let's go ahead and pull them up. Okay. Great. Do they have any pixels? So they have Google attack manager. Okay, great. So they may be running Google ants. These guys are going to be best for running Facebook ads because, like I've mentioned, we can create very unique specials, discounts and offers for the auto repair services to get folks in the door so they don't have a Facebook pics. Oh, so this could be a great opportunity to reach out to this particular business. Deceived? They have an email address here? They do not. Okay, great. We can literally just go to here and find an actual owner here. Right? So this is a great opportunity here to reach out to this particular business and be able to run Facebook ads. Right? Let's see if we can find another one here. Northwest Automotive. Let's click on this one. Let's go ahead and copy in this. Open this up here. Looks like they have a yelp listing here. I don't think they have a website. Let's see here. Car docks dot com. That's interesting. Okay, so they have a unique You are also a brand new website Just right out of the gate. You'll find that a lot of the auto mechanics a lot of the auto clinics need a brand new website, and so that's a good way to get your foot in the door. Is just offering a brand new website. And so, yeah, these guys are not even running any ads. So the's coupons here, This can all be Facebook ads right where you're running a special discount and you're getting people to take action right now right away and getting them in the door. Because what ends up happening is that let's say somebody comes in for a oil change, right, and I'm sure you've experienced this. Somebody comes in for a no change, and then the mechanic will tell you, Hey, we found X, Y and Z wrong. And so now a simple oil change turns into 45 $600 of services that need to be done. And so those offers are very high value because once they can get that customer in the door . That mechanic can go in there and look for additional problems and be able to increase the value of that customer right? So highly recommended that if you're looking to get into the automotive niche, you come in here to repair pal dot com and look for these auto clinics because of great opportunities for building a brand new website and or being able to get them more customers through Facebook ads by running irresistible offers that they're typically already running in the newspaper through maybe billboards, maybe through radio. And when they can shift those dollars into Facebook ads, they'll be able to get folks in the door and then be able tow up, sell them to additional services because they may find other problems with the vehicle. Now, another directory that I want to share with you is y p dot com Now wipe dot com yellow pages. This has been around for quite some time. They usedto have. I don't know if they have it. Still, they used to have a big yellow book that would come in the mail. And so if you still get a Yellow Pages book, at your house. I mean in there. There's a ton of Leeds because a lot of these folks have been with y p dot com for years, and they're kind of just still paying for advertising because they don't really know any better. And they've just been loyal to y p dot com, right? And so here we'll find a lot of old school type of businesses that haven't really graduated to the digital space. So you'll find a lot of dentists, attorneys, doctors in here that have very old websites. And I'm not running any type of paid ads through Facebook or Google. So let's go in here and look for a divorce attorney, okay? And you'll find that there's actually some folks that are paying for ads, which is very, very much so interesting because nobody here is going to wipe dot com to look for a divorce attorney, right? They're going to Google, so we know this one here is paying for an ad up here. Okay, so let's check them out here and let's see if they're running any ads. So no Facebook pixel. They may be running Google ads because they have the site tag there. Okay, Great. Their website. It's pretty straightforward. Not too bad. Okay, let's see if we can find some other ones here that may have not so great websites. So let's look at this one. Let's go down. Check out this one as well. See if what kind of websites they have. So visit Website. So this website here is very nice. Looks like they only have Google analytics. No Facebook pixel. And so this is someone that we can reach out to four Google ads because any time you want to work with attorneys, the number one service for these guys is going to be Google ads. We want to capture people that are already in the market. And so we notice here that they have just the analytics and no tag manager. So they're not running any ads and if they are, then they're not tracking appropriately, right? So let's go up here and see if we can pull in some emails. So here we have emails for all the different members and then I believe it's our Rick is the actual owner here. So right here. This is the email that we can use to reach out to this particular attorney. Let's check out this other one here. Visit website. This website here isn't too bad, but it can definitely be improved that see if they have any tracking. So no pics. So here, No tag manager. So we could reach out to this particular attorney as well and mention if they can take on some additional divorce attorney cases, right? And then see if we're gonna find their email address here. So, Erica, it's most likely going to be Josh. So let's go about here and see what type of attorneys they have. So they have this one here, and they have anybody else. So this is a person that we would reach out to, Erica. Okay. And so let's go back to y p dot com and we can do a different search. Let's say house painters or painting OK, painting contractors. And so we have this one here paying for ads. Let's go down here. DaVinci painting the sea. We can find this one here. Progressive painting. Ah, lot of these folks are paying for ads and they don't even have a website. They don't have any kind of branding. Let's see here, George Bell quality painting. Let's check them out and just go like this. It's called a website. Okay, so, yeah, this is a very old website here. A great opportunity for a whole new websites. They're not running any kind of ads here on Facebook, you know, Google ads. Okay, great. And here is the email address so very easy to contact. So you'll find that a lot of these businesses here are paying for a premium listing here right for these ads, and they don't have a website where they have very old websites. And so you can come in here and look for different types of businesses in the local space and you'll find that a lot of these businesses are very old school. They don't have update websites. They're not doing any kind of advertising outside of y p dot com. And so the great opportunities for you to come in and show them how they can get leads and a brand new website right through your services. Now, the final directory that I want to share with you is group on. Now, this is a great place here to reach out to these types of businesses because these guys are paying for premium offers. But the problem here is that they're giving away 50% of the revenue every time somebody by . So whenever they make a sale, 50% of that is going to group on. However, this is great because we confined different offers, right, irresistible offers that we can use and then take onto Facebook and create them there and get the actual business a better return on investment. And so the way that we can break down group on here is we can go two categories and we could find local so automotive, right. We confined the actual automotive clinics that are running special offers, right, And we can get them to get on Facebook and then not have to give away 50% of the revenue, beauty and spa food and drink, health and fitness HomeServices personal services and then got goods here ought on home improvement. So let's go over here and look at the automotive here. So So this one right here is a special discount. So here you have one for auto detail. Then we have auto detail. Right here is well, car audio, right. So these guys are obviously looking for more business and reach out to them and mention that we found them on Groupon dot com. And we love what their business is doing, and we know that they're having to give away 50% of the revenue to group on. And we have a very specific email that you can use to reach out to these businesses here on Groupon. Now you can also create Loom videos where you are going to the businesses website or uneven , going over the actual group on listening and talking about the fact that they have a great business. Great listening. However, they're having to give away 50% of the revenue, right? So that's gonna be here for part two of the directories and we'll see you on the next one. 24. Google Ads Prospecting: Okay, so in this video, we're going to go over Google ads prospecting. So what we're going to do is we're going to look for Google ads that are being Iran currently and where we could come in and add some value because a lot of times businesses themselves are running the ads and they are sending them straight to the home page of their website. They don't have a landing page set up, and so everything is going to the website and not converting as well as it should. And then we also want to make sure that they have the proper conversion tracking because, believe it or not, some businesses are running Google ads and they don't really know what they're doing. They don't have the conversion tracking. They don't have Google analytics set up or even the re marketing tag. So we want to make sure to see if they have those in place. And if not, then they're going to be great candidates for us because if they don't have that on the website, they're not tracking the conversions. They're not tracking the data and their most like doing everything themselves. Okay, so let's come in here and type in a fencing contractor. So we see here that there is the 1st 1 at the top, and what you want to do is pay attention to the very bottom left of this screen. Here. You're going to see if this is going to a website or a landing page and you'll see at the very bottom left. Here you'll see town and country fence dot net. So most likely this particular company here is running the ads themselves because they don't have a landing page set up here. Everything's going to the home page, and they're just showing that particular searcher everything that they offer versus having a very precise landing page that talks about fencing, right? Obviously, Home Advisor here is a large player, this one here. If you can see at the bottom lower left hand side, they most likely have a landing page because they have four slash fencing and then ford slash contractor. Let's go ahead and click on this one here, see what they got set up here. So this one is going to the home page now, right from the get go, you'll notice that there's so much stuff going on here. There is clearly no call to action. There is so much to be distracted with here. I mean, you have your whole menu up here. You have all these pictures you're talking about fencing. All this stuff is great and all, but it's not doing anything for the searcher. The surgery wants to get a quote. They want to get information about building a fence. And so this business is dropping the ball here because they would be getting a lot higher quality leads if this was just a landing page talking about the different types of fences and for them to get a quote right. This is one of the biggest thing that you'll notice when a lot of these businesses are running ads themselves. They don't have the proper landing page set up because a landing page should have just the local appear. It should have maybe a picture in the background and then a big call to action or big button here, or an opt in box that says, Get your free quote here, right, because we want as little resistance as possible for that individual searcher. So let's go up here and check this out here, see what they got. So they have Google analytics. They don't even have Google tag manager. Which means they're not even tracking the conversions. The leads that are coming in. So this is a great candidate here, right? To be able to target back over here now and see if we can find this one here. Looks like a lead generation type of website. I'm sure it is here because they have the school back off that offer it on a sub domain. Now, we can obviously tell this is a lead generation website and then they have a local number up here. And so this is how it should look. This is how a landing page should look for individual searchers that are looking for fencing contractors. Right. We want to just have simple stuff up here. The phone number, maybe a logo and get your free quote your call to action, right? Boom. Right here. This is exactly how it should be set up instead of just sending people to the home page. So, yeah, these guys obviously know what they're doing here. Looks to be like a National Legion site. So we're obviously not going to be targeting these guys. So then let's go Now down here to the other ads. Let's see. Fence contractors has check this one out here. And this one right here, you can tell, is actually quite bad. They have this request, an appointment here at the very bottom when they should be right up here. The very top And these are high value jobs to these businesses. And they're just losing out on a ton of opportunities here because they don't have the right landing page is just going to I believe it's a home page. Let's go back. It's like it is going just to the home page right here. Yeah. So this is a huge problem here. This is a great candidate for us to target because it's not doing anything for the searchers, not providing them any value. This is a small little picture. Doesn't look very professional. And just think about it as a searcher. When you land on this page here doesn't give you a very good impression of the quality of the business right of the work. And so you got to think about the online presence. Online websites are in direct proportion to quality that the businesses provide, and that may not be all the time, but it's the perception that is built up whenever somebody's coming onto Ah website, right? Just think about going to any website. They can provide the best possible service in the world. Best quality services, right? However, if their website doesn't reflect that, then they're going to lose a ton of business ton of visitors because the perception is reality, right? So let's go back over here and let's look at another one here all about Fence. Washington W A. Again, This is another one here that is going just directly to the home page. Check this one out and let's actually go back over here. I want to verify if they have any tracking, so they just have Google Analytics. So another thing that we can point out to this particular business. They're not tracking the conversions. They don't have any kind of re marketing tanks. None of that. So let's go back here. This one actually isn't too bad. However, the pictures look to be low resolution, and right up here there's got to be a box or some sort of call to action Plus, there's a menu up here, right? This is obviously the home page, and they're dropping the ball here because everything is going to the home page where people are not feeling in information. The option box is way down here. And so there's a lot of opportunity here for you to contact this business and let them know that Hey, you guys are running ads and you're losing a ton of business because you're setting them to your home page and it's not capturing as many leads as you should write. And so when people are clicking here, they're dropping off. So then that equality scores going down, which makes sense as to why their ranking low right? So now let's check up here, see what they got. So they only have Google analytics, right? So great opportunity here for you to target this one as well. And then let's go and check out this last one here. So all city fence dot com again, these guys are sending the traffic to the home page so you could tell that these guys are doing it themselves. Typically, what you'll notice is that if somebody is running an ad here right, a particular business, and there's a landing page set up and they have the proper tagging. Then that means that most likely, they are working with an agency that has everything set up for them, because an actual real agency is going to do all of that set up for them, right? It's going to have a very precise landing page with no distractions, just a simple call to action, right? That showcases the business and then has the right tracking in place. Right? So let's go and check this guy here also defense until these guys are going to the home page. This one at least has a call to action up here. But it does not look very good whatsoever. And then there's a distraction appear with the menu. This is just complete distraction here. And I'm sure these guys do fantastic work because looks like some of their previous work here. Okay, And then let's go down here. So, yeah, I mean, these guys were sending everything to the home page there, most likely losing out on a ton of opportunities because of sending the traffic to the home page and by not having the right type of opt in form here. So let's look up here, see what they have as far as the tracking. So these guys actually do have the tracking. And for whatever reason, they have to re marketing tags and two of attack managers. Now, this is just for your particular location, right? And you can type in like, let's say, a fencing contractor, Seattle, and what you'll find is the same type of businesses that are showing up. They just typed in Right are going to be popping up because it's location specific. Google is going to look at your location based on your I P, and they're going to show you the most relevant searches. So what we can do if we're looking to target nationwide, which I highly recommend, You don't just target your particular area. Yeah, you can start in your local area, but you can then branch out to different locations, different cities. So what you can do there is. There is his tool here, and it's called. I search from dot com, and what this does is it allows you to actually pull up all of those searches that are relevant to that location, so Let's say I wanted to search fencing contractor Los Angeles. Okay, so we have home advisor up here, and we have this local one here that we just saw as well. And then this one right here is for Los Angeles. However, this one here is for Seattle. It's still picking up our locations of what we can do here is Get this here, get this keyword, and then go over here, type that in right there, and go to us. Okay? And then United States. Okay. And obviously we want to believe that to English device. That's fine. And then let's go down here. City, this is Get this here. Los Angeles, That's great. So now let's go to search. And so what this is going to show us now is the actual listings right that are showing up in Los Angeles. So if we were searching from the Los Angeles location, these are the actual listings that would pull up right so we can get an accurate depiction of what particular contractors are actually advertising in Los Angeles. Right? We can see this in here. Obviously, this is Home Advisor. This one's in Los Angeles, Los Angeles. Here is. Well, ah, And then we go down here. Los Angeles as well. Let's go down here. Got loads right there. Los Angeles, Southern California. Yep. So now what we can do here is we can't actually click on these because this is just an example. We can go up here and we can type in off. Okay? Appear, you can see ad test in the URL. So let's just flip this toe off, and then we can actually click on it because right now it's on. And so it doesn't allow us to actually open up these in our browser as faras. If I wanted to open this up here right, it wouldn't open up to the actual listing. So what we want to do is go over here and where's that at? Go to off. Okay. And then now it allow us to click on him. So let's take a look at this one here, and this one looks to be going toe a landing page. So let's just pop this one up here so it looks like this is going to a home page. They just have the extension here. Los Angeles fencing. However, this is still something where there's a huge problem here because there's a menu over here . Distractions. This actually doesn't look the best. They should have this in the back over here, kind of dark rain so that this could pop out more and they don't have a call to action. They have CR services. Contact us. This is losing out on a ton of leads, right? Because why are people going to want to learn about the services or contact us when we're looking to capture people here that want to get a quote on a new fence? Right? We don't want them to see our services. We don't want them to contact us. We want them to submit their information so that we can talk to them about their fencing project. Right? And they don't have a opt informant away down here. So big big opportunity on this one. Let's see what kind of tracking they got here. So they actually have the ads conversion tracking. That's great. The tag manager. Okay, fantastic. All right, so let's go back and take a look at another one here, see if we can find fencing Ford slash or fencing dash contractor dosh Network this looks to be like a lead generation company there. So this is essentially one of the best ways for you to get started prospecting two different prospects that are actually already doing AdWords themselves. And you want to look for the characteristics that I mentioned here where it's going directly to the home page. Okay, they don't have the proper conversion tracking. They don't have Google analytics and they don't have a landing page. Now, the second way that we can come in here and look for viable companies is those that are on the 2nd 3rd 4th 5th page, Right, Because these guys are all the top here. Whenever somebody is typing in fencing contractor Los Angeles, these guys are all going to show up at the top, right? So let me go ahead and just type in a fencing contractor and we'll leave it for my location here. That's fine. And then we'll go down over here to the second page, okay? And so these guys let me go back. These guys look to be a fencing contractor right there. And so then there's these guys right here. We checked out. Let's go Page two, town and country fence. OK, these guys are showing up up here again. Let's go down here all about fence. Here's another one right here that we haven't checked out. So this is going directly to the home page here. Alpine fence co dot com. Okay, lets go back up here. So another example here of what not to do, right, making sure that these guys have an actual landing page set up here. So the biggest thing here that you'll notice with prospecting with these particular businesses is that these guys are great at what they do as far as providing the best possible service and quality, too. Their customers, they're just not tech savvy. And a lot of times these folks will try to do the ads themselves and just send people to their websites. And they won't know about landing page optimization, conversion, tracking and making sure that they're providing the best possible experience to the user. Right, Because they think, Hey, the more information the better. However, us as digital marketers, we understand that less information is better for a landing page. Whenever we're getting people to landowner particular landing page to take a specific action right this would be fantastic if they just move this logo, appear to the top and just had this picture right down here and then a box right here that said, Get your free quote. Now, write something super simple that really gets people to take action. And I would even make this phone number up here bigger. Right? Because if some people want to just call in and get a quote Hey, that works as well. And so they want to make sure that even the calls are being tracked. Right? The calls are being recorded, letting them know that the cause will be recorded for quality purposes. So there's a ton of value that you could provide to these businesses by helping them with their landing page optimization, making sure they have the right conversions. This one here looks toe have five. So they have the site tag re marketing. That's great. Okay, for some reason, they have this one here. That's an error. They have to Will three of the remarketing tax so looks to be like an air here. I would contact this business here because even though they have this tracking here for whatever reason, they have three of the same. And they have. You know, this one here, that's an error. So this could easily be an opportunity here for us to be able to reach out to this business . So now let's go back, appear and listen for a different contractor. So let's look for, let's say, kitchen remodel contractors. Okay, so we have this one looks to be like a nationwide That's even col dot home care contractors . This is more of a nationwide Legion company. And then this one here, obviously home advisers is a large legion company as well. This one here looks to be like a actual contractor. So let's pull this up here. Let's see a bounce. Are they in the Seattle Washington area? We could just go back down here and look at that. 4 to 5. Okay, so it looks like these guys may have the location here in the Seattle Washington area. Uh, let's see if we can pull this up here. BBB. Okay, so these guys are local, So these guys basically have a decent looking website. However, again, they're missing the huge opportunity here with their landing page. They need toe, have something in here in the middle. Right? Right. When somebody lands here to get people to take action, this cannot be stressed enough for these businesses. Right? Because just imagine, if this is up here right in here, right, how many more leads would they be receiving? So they're losing out on a ton of opportunities. Let's even see now if they have the tracking here. So Oh, wow, these guys don't even have any tracking, right? So not even Google analytics, Google tag manager conversions. And none of that. So rates opportunity here to target these guys. So let's go down here and look for another one. Okay. Kitchen, Everitt, This looks to be going to Let's see here. I think this is more of a home page as well. Interiors by Jamie Yeah, So this is a local guy here, and they are in Seattle, and this isn't too bad. Now I like how they have the menu appear where it's just a brand. There's no actual menu where this like a home about page, you know, services, because that's all a distraction, and they have the click to call here, so that's great. However, they're missing on an often box here. Okay. Or a button that says click here or get your free quote now and then having, like, a pop up box be able to gather that information. Right. So this guy here could definitely improve their landing page even though they had the right idea up here with no menu. And then what kind of tracking to the have? Okay, so they have. Actually, they don't have any kind of Google ads converting tracking here, and it says none. However, they do have Google analytics, so this may be another opportunity here as well. So let's go to home remodel of Everitt. Let's check these guys out here, okay? So they just have their ad going to contact us. How enticing is this to a searcher? Right you are. Let's go back over here. And I wanna walk through the entire searches journey. Okay, So that you really get an understanding of what Google is trying to do here, right? They're trying to provide the best possible experience to the user. So if I am John Smith, I got a family. I got a house. I'm looking to remodel my kitchen. I come in here and I type in kitchen remodel contractors, right? The best type of landing page should be talking to me specifically about remodeling my kitchen, maybe some examples and then telling me what to do to get a quote right? Because obviously I want to get prices. I want to get quotes from different vendors, and if I just have a simple contact US form, that's not very enticing to me, and it doesn't reflect what I'm searching for, right? It's not the best experience for me because I don't want to just go to contact form. I want to be able to look at maybe some examples. I want to be able to submit my information. I wanted to be a pleasant experience and a great user experience, right? So when I go down here and I click on this ad right and it just takes me to this contact page, it talks nothing about the fact that I'm looking for kitchen remodeling, right? Where's kitchen remodeling in here? I don't even see the actual keywords in here. It just says, Contact us, so that alone could be a huge opportunity here to be able to contact this business and say , Hey, there's an opportunity here to increase your leads. Increase your conversions by having an actual landing page that talks to the individual searcher rain. Another menu appear of just, you know, pure distraction. And the numbers are typically best up here at the top on the right, and it should be pretty large, right? This could even be removed because it's just serving no purpose here, right? Because the intention for us is to get people here to fill out their information and get a free quote. So let's go up here and check out their conversion tracking. So all they have here is Google analytics, which is great, right? But they don't have any conversion tracking. They don't have the actual data here that lets them know that their leads are actually being tracked, just like the Facebook pixel that allows us to track the conversions, right? They're missing that. So the running ads, and so they could be essentially throwing a lot of money down the drain. And then you was a digital marketing consultant can come in here obviously and help them out. So let's go back and see if we can find one more. I want to check out another one here. So what you'll notice is that the guys on the first page right there's obviously opportunities there because they either are doing it themselves. They don't typically have an agency. Everything's going to the home page. There's no landing page there. And then the ones on the 2nd 3rd 4th 5th page are obviously, you know, paying money for ads. And so they can also be a viable lead for us because we can talk to them about getting up to the first page and improving their ads. Right? Obviously looking also to see if they have the conversion tracking how they're landing pages set up right And all of the above. This one here is go deck builders dot com. There's another one right here. Gorenberg Construction. Let's go up to the third page here. Let's see Home Advisor to go down here kitchen more So these guys are in Bellevue. Let's check these guys out. Okay, So, yeah, these guys actually have a decent looking landing page. They have a free design consultation here, and the layout and the look is perfect. I would actually even remove the menu up here and just put this right here in the middle and have this be larger. However, other than that, I mean, they're landing page looks fantastic, right? It's very nice and easy. Great user experience here. It's not too much stuff going on, and I'm assuming there's gonna be a pop up box here or Okay, this is also good as well. However, it's most likely going to be better to have this go to just a pop up box. So whenever this is clicked, a box will come up in the screen, right, and they'll be able to put in their information. So, yeah, I mean, this landing page here is great. Quiver designed. It obviously knows what they're doing somewhat right. So these guys probably wouldn't be the best ones to target that, See if they have the tracking here. Oh, wow. So they don't even have any tracking so that in and of itself could be on opportunity here because, you know, we can mention to them that they have a great landing page. Everything looks fantastic. However, we didn't find or didn't notice that they had any type of conversion tracking on their actual ad. Right? So big, big opportunity there. So these are the top two ways to be able to target these types of businesses, right? The ones that are sending all of the traffic to our home page, where they don't have a landing page, and if they are sending traffic to a landing page, it's most likely not laid out properly. It doesn't provide good user experience, right? And so they're missing out on a ton of opportunities. We want to be able to help them, make sure that they're tracking is set up properly. They're landing pages, converting, and there isn't too much stuff going on there, right on the landing page. So that's going to be here for this video and we're seeing on the next one. 25. Google Ads Advanced Prospecting: Okay, So in this video, we're going to go over home. Advisor Prospecting now, Home Advisor is a great resource here where we can find local contractors that are already doing business with Home Advisor. Here's the thing with Home Advisor. They sell leads right to contractors. However, the biggest issue with them is that they're selling one lead right to multiple different contractors. And so they get into this bidding war into this pricing war and the quality of the leads right are just not very good. And so what ends up happening is that the home advisor will re so that lead multiple times that lead with it called by 45 different contractors. And so now that homeowner that lead right is not getting a good experience because there's so many contractors calling them. And then the contractors are just all bidding against each other on price. And so we want to come in here and let these businesses know that we have a better way where we can get them exclusive leads right, and where they don't have to share these leads, right, and it's going directly to them. And they own the lead because home advisor ends up taking advantage of a lot of local businesses because they don't know any better. And as soon as they signed up with an account for Home Advisor, they have a bunch of reps calling them, trying to sell them leads advertising all of these different things. And the business owner doesn't really know what they're getting themselves into. However, this is a great platform here for us to be able to prospect all these different local home service niches. You can look at kitchen remodel, bathroom remodel, ah, heating and cooling all different types of actual contractors. And the best way that we can go about it is literally just going to Google. This is how I like to go about it. It's just going to Google, typing in bathroom, remodel Seattle and then pulling up here. The actual you earl okay for this, because then it will show us the top actual contractors here right at the top, I think nine it was, and we can also even look at the average cost per project. So if we look at the fact that okay, a bathroom remodel project, average cost is around $10,000. $11,000 right? And so this is key information here because we need to have an understanding of the value of these projects to the actual business is right. And so what we can do from here is look at up here. Some of these top guys, right, and be able to contact these folks, but then also going down here where we can see more Washington addition and remodeling contractors. And so now we have a list here of all of the pretty much the state of Washington here on the west side. Okay. And we can look at all the different cities here, and then we can see all of the different contractors. Now, as you can see here, the leads all right, here we have their phone number. We have the business name, the address on this. Look at the additional information here. Sometimes they'll have email addresses in here, but for the most part, they're just going to have the business information and the phone number. Let's see if this one down here has more reviews. Mike's construction. That's check out this guy. Okay, great. So the areas here's their website. Okay, so this guy's website isn't even up. That's actually quite odd. Okay, so maybe they have a different website. So let's see if we can find another one here. Let's look at this guy here. So they have a website? No, they do not. Let's go ahead and just type in or copy this year. And let's go to Google. Do they have a website? Doesn't even look like it. Ah, lot of these folks don't even have a website. They're just pretty much working off referrals and word of mouth bounce. Okay? No, they don't even have a website. Interesting. Okay. And you're going to find that sometimes some of these businesses, depending on who you're targeting Ah, lot of them will not have a website. And so just that alone, right? The fact that they're operating and they're doing business and they don't even have a website could be a massive opportunity to do a website build and also do Google ads for more projects. Because remember, these guys are getting sold leads that are being sold to multiple different contractors. Maybe this guy, maybe all five of these guys were getting all one lead and it's all on whoever caused them first. And who has the lowest price? Right? So that's just a huge disadvantage to these businesses, right? Because Home Advisor, in a way is taking advantage of them. So let's go back over here and let's type in, Let's say, appliance repair Seattle. Let's go down here. Look for the home advisor right here and then. So these guys right here that are featured are actually paying for them to be up here. Right? So they're actually paying Home advisor to be only quote unquote featured. So let's look at this guy here. East Side Construction to see if they have a websites Hauser profile here. Okay, let's check this out. Okay. See, this website here is just completely outdated. Uh, 2020. Yeah, but it's pretty much built through home advisor, right? They're the ones providing the website. So just imagine if you could go toe like Dean Forest or be able to provide them a new website for 500 to $1000 that would be a great foot in the door offer for these businesses . And plus we know that they're paying to be on home. Advisor, right? They have the featured listing on there and I'm sure they're buying leads. So this particular business here would be a great opportunity for us to reach out to because they need a new website and they are paying for leads that are being sold to multiple contractors. Right? And here is their email right there. So perfect. And this is a simple website built by home advisor, which obviously does not look great. So let's go back and see if we can find this one right here is Well, let's click on this. Okay. Great. Do they have a website? They don't. Let's just go ahead and I pull this up on Google. Okay? Yeah, These guys don't even have a website. Okay, let's even go right here. Okay? So these guys don't even have a website, so I mean, this may be an opportunity here to reach out to this particular business. Now, let's go back to the actual home page of the Home Advisor, and I want to show you what we can do here to look for new niches. Let's say that you're looking for I need to target. You don't really have one that you're going after. I would suggest, you know one or two different dishes in the beginning. So coming down here, if we go to view all categories, this is what we can see all of the different categories that we can get into. We have the additions, furniture, energy, A C offenses. And keep in mind that there's individual projects within each niche. So, for example, the fences that could be wood fences that can be chain link fences, right, aluminum or steel fences and then flooring. Right. You have wood floors, you have carpet, you have laminate. And you have all different types within each particular category. A bathroom remodeling, right? You have your designing. You have the countertops you have painting plumbing in the bathroom, right, tile, all of the different areas. So this is a great way to come in here and look for a Home Services niece, right that we can actually target. So now that you've got an overview of Home Advisor now I want to show you a secret weapon, and this is what's going to allow you to really differentiate yourself from your competition out there because what you're going to get access to here in a second is the actual pricing that Home Advisor charges right sells these leads to these businesses. So let's go over here. I want to show you this is extremely powerful. So pretty much all you got to do is sign up for an account. It's super simple. You're going tohave the your link, and you could just create a fake business or whatever. And sign up. Let's just look at appliances and then it's go for the state of Washington right there. Okay, And then let's go for Seattle and in view pricing. And so now we get to see how much the actual lead cost is for the business. OK, so if we look at appliances major electric appliance install replaced 15 to 31 18 27. Let's see here, appliance, we finish. Ah, let's see here, metal object or services. And remember, this is all shared leads. Let's look for a different market here. Let's go to a C and cooling systems. Let's go to see here. Washington, check out Seattle. Okay, so we have attic in whole house fan installed 24 to 36 Central A C install weakness. He obviously this one here is high value high dollar and then central a C install for business. So this is pretty much giving us an overview of what Home Advisor is actually charging the businesses. And I can't stress enough the fact that these businesses are getting sold leads that are sold to multiple businesses. Right? And we want to be able to come in here and provide these businesses with exclusive leads so you can come in here and play around and look at the different niches that you want a target, you know, maybe one or two niches upfront. And look at how much is it lead being sold to that business for right and let them know that. Listen, hey, yeah, you're getting leads from Home Advisor and I'm sure that they're not happy, right? Because the lead is being sold to multiple businesses. And as a matter of fact, there's been several lawsuits from businesses that are actually suing Home Advisor because they're lying to them. They're providing them with fake information, and they're just reselling these leads and recycling them to multiple different businesses . So most likely you're going to come across businesses that are not happy with Home Advisor because they're tired of paying for leads that everybody else is getting when you can tell them that. Hey, listen, we're able to saying you 100% exclusive leads these air yours to own. Then you're going to be able to offer them something unique and different than what Home Advisor is offering them right and be able to easily shift them over to PPC. Because with the local home services, Google ads is going to be more often than not the best strategy for them because people are already looking for these services. Right. Okay, so let's go back over here and let's look at the actual businesses so we can see if we can find some websites and contact information here. Let's check out this guy right here. Alexander. Well, actually, this is more of a custom home building, actually. Let's see down here. Okay. So let's go. Actually go like this and open these guys up here and looks like they have a website. Okay, so these guys right up here, we can just automatically tell that they need a whole new website, okay? And so that's also one of the great things that you'll find with the Home Advisor folks is that they're not only needing leads, however, they're also needing a brand new website and you can have a website set up for these guys for $500.1000 dollars that's able to accurately depict their business and showcase their branding right, because these guys, I'm sure, provide great services. However, whenever a user right, whenever somebody's coming to their websites, people are most likely not going to be very impressed. And you can tell down here this is a website by Home Advisor and it's just not very good, right? It's really low quality, so definitely an opportunity here. You can contact them. I hear that. See if they have an email info and let's say we wanted to even find this guy's email address. Mark Alexander, President Alexander Custom Homes Inc. Let's see here. Okay, there is the email address for the actual business info. Let's see if we can find owner TV's on lengthen. Okay, so this guy's in Florida, so it doesn't look like it's the right guy, so and be right here. Okay, so it doesn't have the information here as well, but again, it's really just a simple as going to their website here and submitting the contact information requesting service. Right. So whenever you can't find the contact information for the businesses, the best way to go about contacting them is by calling them or by actually shooting a message through their inbox because they're always going to get it and receive it, right? And so, especially these local service businesses that may have 32 guys on their team. They're going to see the message so very, very powerful here, as far as being able to reach these business owners. Okay, so that's gonna be here for this one, and we'll see on the next one. 26. Google Ads Secret Prospecting Tool: Okay, So in this video, I'm gonna walk you through a tool to be able to find email addresses, right? Contact information for these particular businesses. Now, when we're looking here on Google ads, we obviously have found some people here at the very top that are advertising. We want to make sure that they don't have a landing page, that it's going to just the home page because it's letting us know that there's opportunity right for us to come in and add value. So this one here, we know that they are doing advertising. They're sending it just to the home page. There's obviously an opportunity here for us to help them with the user experience. They have Google analytics and no actual Google tax. So they're not tracking the conversions. And so we're gonna go up here and there's this tool called Snow Vo. And what this does is it pose lead information here, so this can automatically pull the actual contacts from this particular website so we can see here. Amy on then Brian, Brian most likely is the actual owner here, and so we can even go to contact us to see if Brian is here or let's go to about us here. Town and country fence a school like this and it's go to owner. Let's go. Seattle Owner, Can we go to Yelp? Okay. Is it telling us the owner here? Okay. No, it was not. I don't even think this is the right one. Eso, Regardless here we can most likely find them through the actual Better Business Bureau. Brian Nelson. Ok, fantastic. And let's go back and look at the business. So it showed us that Brian was indeed the owner. So this is a great tool here that you can use when you're prospecting. But this example here, I'm showing you for Google ads when we're here typing in and whatever niche, whatever city. And we want to find the contact information for these businesses because we can either email him right or we can send them a message through their contact form or we can cold call him. I just wanted to walk you through this tool here. All you got to do is go to snow vo dot com and they offer you a free trial of about I think 50 to 100 leads that you can get verified. And then what they also do is they verify the quality of the email and to make sure that it's actually active. So very great Tool here highly recommend you pick up Snow Vo and the pricing for them. A super inexpensive Let's even go to Snow Vo here and let's look at how much their pricing is. So if we go down here, we can see each and there's a bunch of things you can do with it. But the best thing that I've seen is just for the email contacts. So for $69 a month, we get 5000 credits. I mean, that is a fantastic deal, right? Just to be able to do your prospecting through Home Advisor or just through Google and of itself may be going toe y p dot com all of these different places that allow us to go and find local businesses right and then be able to use Snow Vo to get their contact information so we can actually reach out to these businesses. So that's gonna be here for this one, and we'll see you on the next one 27. Sample Dryer Vent Video Audit: Hey there, Mike. Juan. Here s so what I wanted to do is create a quick video here to show you what I was able to come up with. And I really appreciate you sending me over that information about the business. I'm going to show you kind of what I have found out as far as my observations, your particular ad and your particular landing page and hopefully give you some insight here on things that we can improve to be able to maximize the campaign and also some additional things we can do there as well. So what I have here first is I have this particular website. There's tool here that allows me to pull up searches from anywhere in the nation or pretty much anywhere in the world for Google ads because typically, when you to search for a specific service in your area, you're only going to see those ads in that area. So, for here, what I did is I put in dryer event cleaning, and then I put in the city here, Hempstead, New York. Okay. And it's going to show me just those ads that show up in that location. So we can see over here. I did that and I was able to pull up your particular ad right here. Okay, Now it looks like you are number one, which is great. The copy here's, you know, good as well. Looks like you're getting some some obviously some good position here because people really resonate with the coffee here on the messaging. Now the area where I found that you guys can improve quite a bit here is on the website. So looks like you may be losing out on a ton of opportunities. One, somebody is over here and they're searching for dryer event cleaning and they go on click on your ad and then they come here and the first thing that they see is the wicks logo up here which has a little bit of trust issue there because it shows that you don't have an actual real website, that it's still hosted on WIC. So there may be some questions there with credibility. Eso I would make sure that that is something that is removed immediately and also here on your website. It's pretty much has a lot of stuff going on here, right? What we want to do is we want to pride the best possible experience for the searcher. So when somebody lands on your particular adhere right and they search out the dryer vent cleaning in this area, they want to see something that's relevant in specific to what they're looking for and have it be so it's super easy for them to click where they can click to call or they can fill out a form. Okay, and on your website here, you're giving them a lot of information. And oftentimes what can happen is you lose a lot of people because there's so much information. There's a lot of stuff going on that you can get people distracted, right? People want that. Instant gratification have very short attention span, so we want to make it as super simple and easy for them to come on your landing page here, Um, and you should have a separate landing page for your ads and not sending them to your home page, because the whole intention from our ads is to get people to call us or to fill out a form . And we want to have those be the really the only options available to them. Okay, so let me show you over here. This is a particular landing page here for a Seattle company that does the dryer vent cleaning. And as you notice here, this up here, This is great as well, but the menu oftentimes, can be quite a bit of a distraction. Eso What these guys were doing well is they have a good number up here That is green. And it's clickable. So which means that somebody just needs to click it on their phone and they're able to call right away. It's super simple. Super easy for them. Teoh, you know, call And then here they also have the button, right? And so it's very simple, very easy for them to just literally land on this landing page. The other phone or their home websites give me their home computer and be able to click to call because often times people that are looking for dryer vent cleaning right, they want something right away. They want an answer. They want to get somebody on the phone. And so they have down here some great information there, really positioning themselves properly. They have some good examples here, and then they have the cost and then they have the contact US form. This can also be at the very top is well, however, this is a really good example of kind of these website in the landing page that we should be having four year adds because with your ads, your adhere copy, you know, isn't too bad. It's it's it's getting your message across. However, I feel that you're losing quite a bit of people here on your website. And so that's where the cost is going up where if you were just sending them to a simple landing page like something like this, or even something like this year, this is another example of something that super, plain and simple. We're getting people to just land on our landing page and taken action. We want them to either call us okay right away or, you know, fill out some information here to schedule an appointment. This is for across space company here. You can see it's super simple, very straightforward. There's no distractions. We want people to call us or fill out a form here, okay? And so this would really improve your conversion rate and lower your cost fairly significantly because there's no distractions. It's literally Hey, we want you to take one of these two actions, call us or fill out this form, okay? And also notice on your website here that you don't have any kind of tracking mechanism. Looks like you have Google analytics here. However, you do not have a Google tag manager where you are actually tracking the conversions, whether that be through a phone call or through a lead form. If they're requesting information through filling out a form, you contract that if they're calling you, you contract that as well. It is very important to know that data, you know, have that information there. So that's something else that you can also add. And then let's go over here, okay? And so what? I also want to show you Here is a sample website template that you guys could essentially ah improve as faras having a new website. This website here obviously is working just fine for now. However, if you'd like to improve what you currently got, I know this is for H back type of business. However, it can easily but asking easily be modified to fit the driver event cleaning business. And it's pretty straightforward, right? You could just we would be able to easily modify this. You got your reviews. I think this would be a little bit more of a professional presentation for the business. Right? And I would also help out with the credibility, the authority of the trust of your consumer, right? The searcher there. So now what I want to show you also is a very, very unique tool that Google has just recently also released. So if we go over here right and we see drier bank cleaning your obviously hair the very top . Now Google has another program called the Google Guarantee where you can show up here. This is a separate service. This is the Google local service ads. And so what you could be doing is obviously improve your adhere with the landing page, making sure that you have the right kind of landing page, that you're attracting the right people. You're getting them to submit their information or call. And you're tracking all of that with the Google guarantee here, you can set it up here where we are able to show up here the very top okay. And the thing is, you have to do a background check with Google. They do? Ah, like a background check on your company to make sure everything's legit. You have your license is right. All that great stuff that I'm sure you have already set up. And then once we're able to do that, we're able to get up here in the search results. And this is a very, very powerful service here that we can help you get set up and also managed for you as well . And you're only paying ah, per lead and you get charged at the end of the building cycle. So every I believe is every month, they will charge you based off of how Maney leads that you received. And you're only paying when those leads are received. So any time that let's say you have, like, ah, bad lead that comes in or you have the wrong number, we would need to go in there and we contended that for you we would manually go into the platform and actually adjust those and dispute the bad leads with Google. And then they would give you credit. Okay. And there's a lot of different things that need to go into the back end of this. However, this is a powerful, powerful services. Well, because you're gonna get up here the very, very, very top Ryan. And then so you're you're hitting it with two different angles. Appear with the Google guarantee, and then down here with the actual PPC local ads, right? And so what I want to show you now is kind of giving you a cost breakdown. So I went through and I went to your particular area that you're targeting. And the great thing here with the local service ads is that we can essentially look at how much it would cost per lead. So let's say you wanted to get Tardelli. Excuse me? Target Weekly leads 15. Okay. Excuse me. 17. Let's do 15. So 15 leads a week, 65 leads a month. Your costs would be approximately 1563. Okay? And the great thing about this is that we can look at the cost if we just raise up the leads. Right? So obviously, the more leads you're coming in, the higher the cost is, and you're only paying for qualified leads and after you received the leads. So this is a great great supplement service toe wealth as well, if you want to. If you guys want to get to that next level and kick it into high gear, you want to get as many leads as possible, right? As long as you guys have the budget, right? Depending on how many leads you want to get, right, we can go up to 160 leads. Ah, month, Right. Obviously, depending on what you guys budgeted, budget is there. We can take it to the moon. Right. So let me know what you guys are looking to do their I think this would be a great supplement What you're currently already doing, we can help you get this set up. Manage this for you. And also with what you're currently doing over here by being able to improve your website here, your landing page, making sure that you have a specific landing page that you're sending them to. You're not sending them just to your home page because this is what's killing your conversions in your cost is, you know, rising. Because the user that's landing on here Yeah, you're getting some leads, But you're missing a lot of people that are coming here and getting a bit confused. Overwhelmed. So, you know, definitely room for improvement. There. We can help you with that as well. So let me know if you have any questions. Are looking forward to hearing back from you. Thanks. 28. Google LSA Prospecting: Okay, so this one here, I want to walk you through the categories of the Home advisor and how it pertains to local service at so if we remember the local service ads, we know that those particular ads are great for businesses because they can actually get leads coming in right and that they're only paying for the leads that they receive. And they're 100% exclusive, right? So they're not getting resold. Nobody else is getting these leads. They're all coming to them, and it's all based on what their budget is. So if we look at the local service business verticals, right, the junk removal, last game being locksmith mover, pest control penkair, all of these in here, we can get them, guarantee the leads. And we can easily pull these guys from Home Advisor because it's very, very low risk of these guys if they already doing business with Home Advisor there, most likely getting taken advantage of their most likely paying ah, ton for the leads that we're getting shared with four or five different contractors. And so when you could come to them and say, Hey, I guarantee leads, I guarantee my services you only pay for the Liza you receive. Think about how open and receptive thes businesses are going to be. So this is pull up here. Let's see. Carpet cleaner. One of these guys here. Right, Let's go. Carpet cleaner. Okay. Carpet cleaning. Great. Actually, this is not the best way to go about it. Here. This is just more of a category search. Let's go over here to Google. This is probably the best way to go about it. Carpet cleaners. Okay, so we know appear that these guys are essentially the Google Guarantee, which we can also get our contractors on as well. And then we can go down here and look for Home advisor. Boom! Right here. And so here are the prospects so we can target. And this one here, Chinook, actually is showing up. Let's go over here. Carpets cleaner. Chinook is right there. Pure, clean and alpine. We have chinook. This guy's in showing up at the top and notice how this guy has 136 verified reviews. This guy has only one and these guys up here, you notice that these guys were paying because they have the highlighted background right? that means that they're paying to be up here. So this automatically right here shows us opportunities where we can get these folks in the local service ads. So just think about being able to contact, Let's say this one right here and mentioned to them that Hey, listen, we can get you verified. Exclusive leads guaranteed, and you only pay for the leads that you're actually getting right. Let's see how the website looks here. Okay? So just right out of the gates, we can see that there is a lot of opportunity here. They don't have an SSL certificate, which means that their website is not secure and their website is prone to hacks and getting hacked Frank. And then they have right here Google analytics, which is great. But this website looks like it was billed by, like y p dot com or ignite local. Okay, so yeah, this is a very old school looking website. These guys could easily use a brand new website and then let's go back over here, okay? And so these guys can actually benefit from the local service, adds tremendously rank. So I just wanted to show you real quick how you can come into home Advisor and really look for different niches that fit under the local service ad space where you can easily get them to transition from paying for, you know, one lead that gets distributed to 45 contractors to getting exclusive leads, getting Google guaranteed, verified where they're only going to be paying for the leads that come in right. So this is a very, very powerful tool. Here's Faras Home Advisor To look for these types of verticals, right, and be able to outreach to them via cold calling or messaging through their website. Or if you could find their email and let them know that you can deliver guaranteed leads. Okay, so that's gonna be here for this one, and we'll see you on the next one. 29. Get Clients With Video Audits Overview: in this video, we're going to go over how to get client with the video on its now with video audits. This is a fantastic way to be able to get your foot in the door with clients. What we're doing here is providing value up front were mentioning key pieces of information that they're missing, that they're lacking. And we're giving them valuable and actionable information here right where they can either implement this on their own or they can hire us to come in and help them get thes implemented. So now, before we jump in here, let's talk about the pros and the cons. So the pros for this is that really positions you as a high level expert, right? And that's the key here with a digital marketing agency consultant is that we're looking to come across and position ourselves as the expert. That's credible. That's authoritative, because you have to keep in mind that a lot of these businesses are experts in their field . They're experts, and you know whatever business that they run, However, you are an expert in the digital marketing space, even though you may not know everything right, because you just need to know a little bit more than that business owner. So it really positions you as an expert in another thing that this does is it allows us to really set ourselves apart in their inbox. These businesses get a ton of emails every single day. And how is it that we can separate ourselves from all those other emails that they get every single day? Well, by being able to provide a very customized value video up front so that they know that we're not just like everybody else now, as far as the cons, obviously we have to create videos that are customized, that air personalized not as easy to scale, right. You have to create these one by one. However, you have a higher chance of getting these opened and actually viewed, right? So other than the fact that this is not very scalable, However, it's very good to do in the beginning because it really set ourselves apart. And if you can do you know, 3 to 45 videos a day and send these out, I mean, you're going to get opportunities. You have to remember that this is all the numbers game. The more people that we can get in front of that are interested in wanting to grow their business right and improve their ads. Then those are going to be the ones that actually respond back and we can get him on a call , right? So we have two different types of video edits that were going to be doing. The 1st 1 is going to be where we're looking up different businesses. OK, we're just going into Google, and we're gonna have another video and a couple other videos that go over the exact messaging script. And you're also going to have access to a couple of video samples of me walking through a particular business for Google and also Facebook that walks you through step by step, how to go about it. So with our 1st 1 here were targeting businesses that are currently running Google ads. And so what we're doing is we're looking for those that are paying for advertising right at the very top of Google and even on the second page and at the very bottom. And we're looking for businesses that are running these ads and are missing conversion tracking. So with Google, if they're running ads and they don't have a tag manager on their landing page or wherever they're sending that traffic to. Then they're dropping the ball because there are able to properly track the conversions. And so very important toe have that piece of code on every single page right that they're actually running ads to. And then if they're missing a Facebook pixel, this is not nearly as important if they're running Google ads because they may not be running Facebook ads, however, it's still something that we can point out as well. And then, if they're sending traffic to a home page, let's say that we find a business and they're running ads on Google and we notice that they're in position 12 or three, right at the very top, which means they're at isn't doing too bad. However, they're sending that traffic toe a home page and they don't have any kind of landing page. They don't have any type of call to action, no often form no click to call, and let's say they even have a landing page. But there's so much stuff going on there, its way congested. There isn't any kind of direct call to action, then that's another red flag. And so if they're sending traffic to a landing page, it's very important that that landing page literally is just a landing page with no menu, no other options because we want the traffic toe, have no distractions and either fill out their information or call now, right? And so then video strategy Number two. This is where we're reaching out to businesses that are running Facebook ads and are missing tracking pixels, and they're also sending traffic to a home page or have a low quality landing page. So for these guys were looking for missing Facebook pixel. We're looking for ad creative and copy that is lacking. If their ad copy isn't very good, it's talking to a very broad audience. It's not calling out a specific audience. It doesn't have any type of call to action. And if they're sending traffic as well to a home page or if they're sending traffic to a landing page, how does that landing page look? Because landing pages don't need to be the most prettiest, the best looking out there. The most important factors is that people know exactly what to do right when they get on the landing page and that everything is congruent. If we're talking about dental implants, getting a free quote or for talking about kitchen remodeling, bathroom remodeling, everything needs to be congratulated. And there needs to be no menu, no distractions and a direct call to action right away so that people can submit their information or click to call. So those are the two different strategies that we're going to be using for video audits. And on the next videos, we're going to go over script as to how you're going to create these videos exactly what to say. And then you're going to have access to a couple of different videos that I've created for sample purposes of how exactly you want to create these videos using Loom. So that's gonna be here for this one, and we'll see you on the next one 30. Video Audit Cold Email Template: Okay, so in this video, we're going to go over the video audit cold email template. So this is very straightforward here. The very first thing that we want to do with any of our emails is always looked to add some sort of compliment or some sort of recognition that we notice something about their business that is intriguing. That is interesting, right? We don't want to be like everybody else. We don't want to come in and start just pitching our services. We want to be value based and be able to have a normal conversation with people. Right? So number one here we are talking about the fact that we came across their business. And it's best if you can, when you're getting a list throwing or when you're targeting businesses to make this customized. If this business years called New Spring, I would look to put this in here a ZMA each as possible. Okay, so I came across a new spring and love the quality of your work right, And this works. Here's faras. This line works well for a lot of different types of businesses because it's very broad, very generic. However, we could be talking about any type of business, right? Until we're talking about the fact that we love the quality of their work. Okay, grain. And then here's our introduction. My name is Juan, and I work with niche or general market. Let's say for doing home services I work with home services companies or contractors and notice you're currently running Google ads and are missing some key pieces of information that, if implemented, will significantly increase your return on investment. I shot a quick video going over this which you can find here. And then we have the video right here, which is click to play. And then down here is our call to action. If you're interested in learning how we can help you do this, when is a good time for a quick call to discuss? Right? So we're letting them know that if they're interested in learning more, we're telling them Hey, when is a good time? Not hey, do you have time? Can you maybe probably. It's very direct, very straightforward, and we're letting them know Hey, listen, if you're interested in learning more, when is a good time for us to have a quick chat Now, let's go to the video here. This is the actual video in loom. And one of the things that's weird about this is that if you just copy this and put it into an email, it's just going to have a link, and it's not going to pop up. So what I like to do is go to share and go to Gmail and the video automatically pop up here , which is weird. It only does that when you go through that process there. So let's bring this and copy this over here. So let's see here. Right here. Copy. Let's move this down here. Okay? And then puts and we go. And then right here, we can call it New Spring. Okay. Nice and simple. And it's see here I bring this up. Okay? Right there. And then the other part is the call to action. Okay. And then Bones, okay. And then the subject line is pretty simple. We like to get their first name. And we could just put Mike question or question Mike or just question. Or were you aware Did you know, right? Nice and simple. Something like this is very nice and simple to send out because it has personalization. And that's the best for email. We want to be personalized. We want to be custom and specific, right? So my question Hi, Mike came across business. Love the quality of your work. My name is Juan. Work with X Y Z and notice how short this email is, Frank. It's very direct. Straight to the point. We're not wasting people's time. We're not talking about X, Y and Z. We've done this. We can help you do this. All this stuff. It's very straightforward where providing value were showing them the key missing pieces of information. And then we have a direct call to action for us to help on a quick call. So that's gonna be here for this video and we'll see you on the next one. 31. Google Ads Video Audit Walkthrough: Okay, so in this video, we're going to go over the Google ads video audit. Walk through. So what I did here is I tight in defense installation. Okay? And I have found this business right here, a number to appear. This is Home Advisor. This is a directory. So we're not going to pay attention to that on this one. Here. I opened it right here. And what's the first thing you'll notice? Right. They don't have any opt in box. No call to action. Nothing that is directing that is guiding them as to what they need to be doing. This faras the traffic when they land here. Right? So very much so. An opportunity for you to create a video audit going over this landing page or the lack thereof, because this is a home page. So this falls into the criteria of a video Arctic because they have no call to action. No landing page. It's going directly to the home page, and there's okay, this is a click to call, so that's great, But look, all small, it is right. And so these guys are spending a ton of money and they're losing a lot of opportunities. Because when somebody is coming here, yeah, they're looking at all this stuff down here. But then they're coming way down here, and people are busy, right? People are wanting to get information as quickly and as soon as possible our attention spans have significantly decreased. And so this box right needs to be up here, and this phone number should be. If it's up here, right, it needs to be bigger. This is actually not too bad, right? Because at least they have a number up here, but it needs to be big and bold and even colorful. This could be like green, right? So they don't have any call to action. They don't have an option box. They don't have anything that gets people to take action right away as soon as possible. Right. And then they have 2017 right here and fence installation, right? You think about it. That's a pretty broad. In a sense, however we can have on our headline here. Hey, are you looking for a fence to be installed? Fill out your information below to get a free quote, right? So I'm walking you through some of the elements some of the characteristics that are missing here and how you can craft your video to talk about those types of, you know, missing pieces. Right? And then that's not even counting the fact that they're missing. Right? The tag manager, they have analytics, which is great, right? Which means they're tracking the analytics through their entire website. However, they're not tracking any conversions. Right? So this is a perfect prime candidate here to create a video out it for And so let's go over here now. And I typed in fence insulation companies, okay? And I was able to find this one right here. And so I pop this one open and this is their website, and as you can see here, I mean, this has a tone of problems here. Small little image here. No call to action. They're just sending people here hoping, wishing and praying that people are going to call them or fill out whatever option box they have here. Right? This could be significantly reduces forest size and then put up here. Just imagine if they had it right here, the world a difference that it would make right and have it in the h one or even right here . Are you looking for defense installation or you looking for offence insulation? Contractors write things like that where you can be relevant to what they're looking for, because if they're typing in fence insulation cos they're obviously looking for fence installation. So this is another prime example here where we can create a value video and we can mention that they don't have an opt in box up here. They don't have a direct call to action. They have a menu appear which is distracting to the individual searcher. And then this up here looks like it is click to call, but it's very small, right? And we want this to be as large as possible, especially for the mobile devices. And then when we go up here, this is also another business that has no tracking so to prime candidates here. And if you want to go nationwide and you want to target businesses all across the nation, different countries, even right, you can go ahead and search from your particular location for those types of listening. So let's say, for example, you were in a different country and you wanted to or even the US, right? And you're on the East Coast and you want to look for businesses on the West Coast, right? And so we could go in here and type and let's say United States, okay? And then we can put a language here, obviously English. Okay. And then let's say we wanted to put fencing contractor okay. And we wanted to find all of the fencing contractors that air doing ads right in the Let's say, Sacramento area. Okay. And so now this is going to pull up all of the different ads that are showing up as if we were searching from Sacramento. Right? So these guys, you can see here that it's all from California from the Sacramento location and so we can look at some of these and also be able to reach out to these businesses. If you're just not wanting to target the location that you're in wana expand nationwide, that's how you would be able to expand a different location. This by being able to use this tool here and whatever location. Whatever city you want, a target put in the key word here and the city, the country, and you'll be able to see those specific ads that air coming up that are showing up in those areas. And then what happens here is that this is on trial mode here. So you can see here. This page is a tool for Google and advertisers to test their ad. So when you click on these, it's not going to pull up. So you want to go up here and you want to put in off, So let's go off. It's good. Okay, so now we see those actual searches. Now, for whatever reason, looks like this one. Sacramento. And then this one went down here. Okay. Yep. So we have this set up here, we are ready to go. And this one here, we could literally just click. And we can find another Kennedy here that doesn't have the proper tagging up here with the Google tag manager. No call to action. No option box. Right. So another prime candidate. So that's gonna be here for this one, and we'll see you on the next one 32. Google Ads Example Video Audit: Hey there, Mike. Juan. Here s so what I wanted to do is create a quick video here to show you what I was able to come up with. And I really appreciate you sending me over that information about the business. I'm going to show you kind of what I have found out as far as my observations, your particular ad and your particular landing page and hopefully give you some insight here on things that we can improve to be able to maximize the campaign and also some additional things we can do there as well. So what I have here first is I have this particular website. There's tool here that allows me to pull up searches from anywhere in the nation or pretty much anywhere in the world for Google ads because typically, when you to search for a specific service in your area, you're only going to see those ads in that area. So, for here, what I did is I put in dryer event cleaning, and then I put in the city here, Hempstead, New York. Okay. And it's going to show me just those ads that show up in that location. So we can see over here. I did that and I was able to pull up your particular ad right here. Okay, Now it looks like you are number one, which is great. The copy here's, you know, good as well. Looks like you're getting some some obviously some good position here because people really resonate with the coffee here on the messaging. Now the area where I found that you guys can improve quite a bit here is on the website. So looks like you may be losing out on a ton of opportunities. One, somebody is over here and they're searching for dryer event cleaning and they go on click on your ad and then they come here and the first thing that they see is the wicks logo up here which has a little bit of trust issue there because it shows that you don't have an actual real website, that it's still hosted on WIC. So there may be some questions there with credibility. Eso I would make sure that that is something that is removed immediately and also here on your website. It's pretty much has a lot of stuff going on here, right? What we want to do is we want to pride the best possible experience for the searcher. So when somebody lands on your particular adhere right and they search out the dryer vent cleaning in this area, they want to see something that's relevant in specific to what they're looking for and have it be so it's super easy for them to click where they can click to call or they can fill out a form. Okay, and on your website here, you're giving them a lot of information. And oftentimes what can happen is you lose a lot of people because there's so much information. There's a lot of stuff going on that you can get people distracted, right? People want that. Instant gratification have very short attention span, so we want to make it as super simple and easy for them to come on your landing page here, Um, and you should have a separate landing page for your ads and not sending them to your home page, because the whole intention from our ads is to get people to call us or to fill out a form . And we want to have those be the really the only options available to them. Okay, so let me show you over here. This is a particular landing page here for a Seattle company that does the dryer vent cleaning. And as you notice here, this up here, This is great as well, but the menu oftentimes, can be quite a bit of a distraction. Eso What these guys were doing well is they have a good number up here That is green. And it's clickable. So which means that somebody just needs to click it on their phone and they're able to call right away. It's super simple. Super easy for them. Teoh, you know, call And then here they also have the button, right? And so it's very simple, very easy for them to just literally land on this landing page. The other phone or their home websites give me their home computer and be able to click to call because often times people that are looking for dryer vent cleaning right, they want something right away. They want an answer. They want to get somebody on the phone. And so they have down here some great information there, really positioning themselves properly. They have some good examples here, and then they have the cost and then they have the contact US form. This can also be at the very top is well, however, this is a really good example of kind of these website in the landing page that we should be having four year adds because with your ads, your adhere copy, you know, isn't too bad. It's it's it's getting your message across. However, I feel that you're losing quite a bit of people here on your website. And so that's where the cost is going up where if you were just sending them to a simple landing page like something like this, or even something like this year, this is another example of something that super, plain and simple. We're getting people to just land on our landing page and taken action. We want them to either call us okay right away or, you know, fill out some information here to schedule an appointment. This is for across space company here. You can see it's super simple, very straightforward. There's no distractions. We want people to call us or fill out a form here, okay? And so this would really improve your conversion rate and lower your cost fairly significantly because there's no distractions. It's literally Hey, we want you to take one of these two actions, call us or fill out this form, okay? And also notice on your website here that you don't have any kind of tracking mechanism. Looks like you have Google analytics here. However, you do not have a Google tag manager where you are actually tracking the conversions, whether that be through a phone call or through a lead form. If they're requesting information through filling out a form, you contract that if they're calling you, you contract that as well. It is very important to know that data, you know, have that information there. So that's something else that you can also add. And then let's go over here, okay? And so what? I also want to show you Here is a sample website template that you guys could essentially ah improve as faras having a new website. This website here obviously is working just fine for now. However, if you'd like to improve what you currently got, I know this is for H back type of business. However, it can easily but asking easily be modified to fit the driver event cleaning business. And it's pretty straightforward, right? You could just we would be able to easily modify this. You got your reviews. I think this would be a little bit more of a professional presentation for the business. Right? And I would also help out with the credibility, the authority of the trust of your consumer, right? The searcher there. So now what I want to show you also is a very, very unique tool that Google has just recently also released. So if we go over here right and we see drier bank cleaning your obviously hair the very top . Now Google has another program called the Google Guarantee where you can show up here. This is a separate service. This is the Google local service ads. And so what you could be doing is obviously improve your adhere with the landing page, making sure that you have the right kind of landing page, that you're attracting the right people. You're getting them to submit their information or call. And you're tracking all of that with the Google guarantee here, you can set it up here where we are able to show up here the very top okay. And the thing is, you have to do a background check with Google. They do? Ah, like a background check on your company to make sure everything's legit. You have your license is right. All that great stuff that I'm sure you have already set up. And then once we're able to do that, we're able to get up here in the search results. And this is a very, very powerful service here that we can help you get set up and also managed for you as well . And you're only paying ah, per lead and you get charged at the end of the building cycle. So every I believe is every month, they will charge you based off of how Maney leads that you received. And you're only paying when those leads are received. So any time that let's say you have, like, ah, bad lead that comes in or you have the wrong number, we would need to go in there and we contended that for you we would manually go into the platform and actually adjust those and dispute the bad leads with Google. And then they would give you credit. Okay. And there's a lot of different things that need to go into the back end of this. However, this is a powerful, powerful services. Well, because you're gonna get up here the very, very, very top Ryan. And then so you're you're hitting it with two different angles. Appear with the Google guarantee, and then down here with the actual PPC local ads, right? And so what I want to show you now is kind of giving you a cost breakdown. So I went through and I went to your particular area that you're targeting. And the great thing here with the local service ads is that we can essentially look at how much it would cost per lead. So let's say you wanted to get Tardelli. Excuse me? Target Weekly leads 15. Okay. Excuse me. 17. Let's do 15. So 15 leads a week, 65 leads a month. Your costs would be approximately 1563. Okay? And the great thing about this is that we can look at the cost if we just raise up the leads. Right? So obviously, the more leads you're coming in, the higher the cost is, and you're only paying for qualified leads and after you received the leads. So this is a great great supplement service toe wealth as well, if you want to. If you guys want to get to that next level and kick it into high gear, you want to get as many leads as possible, right? As long as you guys have the budget, right? Depending on how many leads you want to get, right, we can go up to 160 leads. Ah, month, Right. Obviously, depending on what you guys budgeted, budget is there. We can take it to the moon. Right. So let me know what you guys are looking to do their I think this would be a great supplement What you're currently already doing, we can help you get this set up. Manage this for you. And also with what you're currently doing over here by being able to improve your website here, your landing page, making sure that you have a specific landing page that you're sending them to. You're not sending them just to your home page because this is what's killing your conversions in your cost is, you know, rising. Because the user that's landing on here Yeah, you're getting some leads, But you're missing a lot of people that are coming here and getting a bit confused. Overwhelmed. So, you know, definitely room for improvement. There. We can help you with that as well. So let me know if you have any questions. Are looking forward to hearing back from you. Thanks. 33. Example Video Audit: Hi, Mike. I came across your new spring home dot com business and love the quality of work that you have here. I love these images on here. Looks like you do some fantastic work and my name is Swan. And I work with HomeServices contractors. And I noticed that you're currently running Google ads to increase your business right to grow your business, which is great. And also notice that sure missing some key pieces of information that, if you implemented, can significantly increase your return on investment. One of the first things that I noticed is that you're missing the Google tag manager. And what this does for you is it allows you to track all your different conversions and be able to create retargeting campaigns for let's say those that come here to this particular website this page and do not submit the information, you can retarget those with another set of ads. Now, another thing that I noticed is that you're sending your traffic from your adds to your home pager. You wanna have a dedicated landing page and you wanna have a very direct call to action. So, for example, down here you have this opt in box right here. This is great. However, you should have this up here because what happens is when people are clicking on your ad, they want to get immediate information, right? And so when you can put that up here and have them be the first thing that they see, where they're feeling out their information or their calling you right, then that's going to increase the quality of your ad as faras the score and increase the number of conversions. Because oftentimes what happens is people will come here, they'll get distracted. That's great that you have all these different things there. However, the most important thing that we want our visitors to do it, submit their information, right? And so I'm a weekend reduce the friction right as faras, getting them to come here and take a very specific action filling out their information or calling eyes going to increase our conversion rate and increase our ad quality score. So if you're interested in learning how we can help you get this implemented, go ahead and reply back to my email and we'll talk to you soon. Thanks 34. Example Video Audit #2: Hi, Efrain. I came across your fencing business here and love the quality of work that you do. Looks like you do some fantastic work. My name is Juan, and I work with home service contractors and I noticed that you're currently running Facebook ads to grow your business, which is great. And I also notice that you're missing some key piece of information that, if you implemented, can significantly increase your return on investment. Now, one of the first things that I noticed here on your ads is that there's no direct call to action. You don't have any kind of offer. One of the big things here with Facebook ads is that it's interruption marketing, meaning that we have to have some sort of, uh, offer in place to get people to want to click on her ads. Just think about Facebook as billboard advertising digital billboard advertising. Right where people are seeing your ad. However, they are scrolling through Facebook. They're looking at their news feed, and so they're not necessarily looking for a fencing solutions. Right? So, having a irresistible offer, maybe a discount can really improve your ad here and then having and then making sure. Excuse me. Making sure that you're sending your particular adhere Excuse me, making sure that you're sending your particular adhere to a landing page. Okay, Because it's really important that you have visitors that are coming here clicking on your ad and going and taking a specific offer. Now, it looks like this one here, you're more having it for branding like you're just creating that awareness. However, I'm sure you wanting to get people to submit their information and actually get people that are looking for a fencing or looking for those that are looking to get a special deal, right? Special discount. And so, from clicking on this ad, here it goes here to your home page and which wanna have instead is a dedicated landing page. Okay, The dedicated landing page will allow people to come here and not have any kind of distractions and just being offer. Let's say back here we have, like, a 10% off or save $100 or whatever. That may be, right. Whatever kind of offer we want them to click here, click on the add and then have our landing page be relevant and congruent to our offer. So appear we could say putting your information to claim your offer and then have your opt in form here. Be nice and big so that they don't have any distractions, right? We can remove the menu up here. We can have your phone number be up here at the top, have your logo up here as well. We want to make sure that this phone number here is clickable. Ah, lot of times people come here that are on their cell phone, and so you want them to be able to just click and call you right away. So it's having them click to call and or submitting their information and then your phone number up here. You should have some sort of tracking where the call is being recorded. Your tracking every time somebody calls you. So definitely something you should be implementing here. And then also just making sure that your landing page is this very kind of growing with your offer and that you're not having people come here and get this track it right. We have very short attention spans. And so we want to get people to come here, submit their information and pretty much give you what you're looking for so that they can get what they're looking for us. Well, right. So by doing this, this can improve your ad quality score. Reduce your costs for lead while increasing your return on investment. Now, if you're interested in having a quick call on how we can help you get something like this implemented, go ahead and respond back to my email and we'll talk to you soon. Thanks. 35. Facebook Ads Video Audit Script: Okay, so in this video, we're going to go over the video audit cold email template for Facebook. This is pretty much similar here to the Google ads. Obviously, Now it's only for Facebook. And with this one here, you're going to find that a lot more people have the Facebook pixel installed and that a lot of people are just missing landing page optimization or they're just sending traffic to ah homepage. And so you can really point out the fact that they need to have a landing page. They need to have a very customized landing page that just has that often form that clicked call. And also you will find that people I don't have very good ads. There's no irresistible offer. There's no hook. There's no reason to get people to click, right, No urgency, no scarcity, no benefit on. So that's another thing to look out for. So this is the temple here, pretty much the same as the Google. And except we're talking about Facebook here. And so the same process goes for creating the email for whatever reason, When you copy this, you'll notice here at one. Copy this Well, right there and when we put it right here. It doesn't show the link, so it's weird. You need to Ah, you need to go over here and go through share. And then that's how I actually copied the link to put it on this dock. So for this year, you'll notice the video pops out, Let's go ahead and copy this and go like this. Okay, Great. And then space right there and then right here. It was the f rain fencing. And then we'll move it up here. Okay, Great. And then let's go back. And then our call to action here. Perfect. So that's it right there. And then right here as faras the subject line we can put question if rain question OK, something like this. Nice and simple or something. Curiosity based like, Hey, did you know or were you aware or something that is going to capture their attention? You don't want to make this long. We have videos on cold email outreach that you're going to be able to go through and get an understanding of the type of subject lines. You want to make them short, sweet to the point you don't wanna have you know very long actual subject lines here. You know, you want to have it either question their name or mentioned something that you found out, right? Nice and short and sweet and simple. For the most part, you could just have their first name and then question, and that should work every time. Okay, so that's gonna be here for this one, and we'll see you on the next one. 36. Facebook Ads Video Audit Walkthrough: Okay, So in this video, we're going to look for candidates, right? For prospects that are currently running Facebook ads and where we can help them increase their Facebook at conversions with them not having any type of pixel on their landing page . If they have, maybe adds that or not having any kind of direct call to action, any kind of issues or problems with their landing page. So that's going here. And look for, let's say, fencing contractors. We're just fencing, okay? And this is a Facebook ads library. Very easy for us to find up here. Facebook ad dot com adds four slash ads for slash library. So let's go ahead and find somebody here. Let's go to this guy right here. Okay, So this guy right here is running ads. So this is pretty much just saying Hey, quality, honest, competitive and local for 25 years. Now, this looks just like a Google adhere right with Google ads you can get away with just talking about Hey, we're honest work, you know, have the highest quality when being in business for 30 plus years. Right? All of this great stuff, because the quality of traffic that is looking on. Google is already in the market right there at a different buyer stage. If somebody is on Facebook, they're not even thinking about getting offense right. So that's why it's important. Toe have very specific type of copy where we're calling people out. We are providing, you know, benefits, urgency, scarcity and call to action. There's none of that here. This is pretty much just like, Hey, we've been around for 25 years and we're honest. Okay, well, that's great and all, But what's unique about you? What kind of offer you have? Where's the irresistible offer here, Right. So very generic. God, that can be significantly improved. Let's even see here if they have a landing page and they're landing page is also lacking here because this number here isn't called to click. And this box right here, Look how small it is is just right here in the corner. This box right here should be this whole entire section, and this image here isn't too bad. Right? But if they had this whole entire box here, it would even be better. And this image could actually be better if it was in the background and the menu here was gone. Right? Remove this, maybe have this as faras in the middle and then have this phone number up here so that they can click to call, right? And then let's look up here So they do have the actual tracking pixel there. But this is something where you can create a video audits mentioning to them that they are losing actual traffic, your actual visitors, because when people are coming here, they are getting distracted. They're getting lost. There's no direct call to action. There's no reason for them to fill out their information. There's just no type of offer and no direct call to action, right? So very great opportunity here to create a value video for this particular business. And it looks like they have some sort of key piece of code up here that is actually, you know, showing on their website, which is also a red flag. Looks like it's the tag manager or oh, there's an error right here. So that's another thing that we can point out. Hey, I noticed you have some error on your website here that has this tag and it's showing up, up here. Right. So you have a ton of areas where you can add value and create value video audit for this business And then also obviously, with looking at their ad that they're adages talking to three audiences that air on Google . Right? Because here with Facebook, we have to interrupt people. It's interruption marketing, right? And when you can mention that, that's going to make the world a difference in letting this personnel, this business owner, that you are an expert that you know what you're talking about and then you could help them increase their attic conversions. Right? Because you can just literally come in here and type in any type of businesses. Look at kitchen or bathroom. Let's go to home remodeling here. Okay, so we can't even find another one here just to give you an example of how easy this is here . So hometown remodeling its look at this one here. Okay, They're not running ads. See if we can find another one here. Okay. Unified home remodeling. Okay, So these guys air running quite a bit of ads here, get a free estimate on your next home remodeling project. Let's even go to learn more here. I mean, this out of here is ugly. I mean, just to be straight up, you know, it's this red right here is almost like, you know, meshing into the background rain, and it's not very clear and be different. If they had this gray complete background and then I had the red lettering there, you could just tell this, You know, particular graphic here can be significantly improved. So that's something that I would keep in mind. There is making sure that their ad creative is great. Their copy is great and that they're sending people to a landing page that is qualified. That has the right characteristics. Right? Call to action, right? Ah. And so let's see here. Unified home remodeling. We clicked on their landing page. Oh, wow. Okay, so OK, so there's music playing on in the background. So that's a huge red flag. And they're talking about this special here, 50% off. There's no button here. I can't click. OK, so it takes me to here. I clicked on the button and there's music playing on in the Pac ground, which is pretty annoying. Okay. And there should be a button right here that I can click right right here. Right now. It's right here at the very bottom. That's too many steps. Okay, so this is the actual landing page, and it doesn't give me a direct call to action. Look down here. It's telling you to fill out your information down here, which this should be at the very top of here, right? As soon as we land here, do this right call here. Call now, right? And it's not a landing page. This is one of their pages on their website. Actually, my bad, this is an actual home page. That's even worse, right? So there's a lot of opportunity with going through the Facebook at library looking, that businesses that are running Facebook ads that are dropping the ball just like with Google ads where they have traffic being sent to their home page, or to a landing page that is lacking, that is, you know, having a lot of stuff on it. Words getting people distracted and there's no direct call to action. No often form right. So that's how you're going to be able to create videos for these types of businesses that are running Facebook ads and are lacking and where you can come in and add some value. So that's gonna be here for this one, and we'll see on the next one. 37. Secret Lead Finder Tool: All right, so in this video, we're going to go over a tool here that you can use to get leads on demand. Now we've gone through a bunch of other methods for generating your own leads as faras going out there and looking on various platforms, buying an email list or using several different other methods to find contact information for businesses. This tool here lead carrot is actually a very nice tool that you can use to hole up different business information very quickly and be able to see if the business has a Facebook pixel. If the business has an actual SSL certificate for security and also Google my business and so those are three different hoax here that we can use to reach out to businesses. Let me go ahead and show you how this looks. Now you're going to get access to a special link to sign up, and so you're going to be able to sign up for the free seven day trial and then also be able to get access to over 68 million business contacts. So basically, we're coming in here and we can type in whatever type of business. Whatever kind of location here. So for here, just make this nice and simple. Let's go to dentist in the Seattle Washington area School like this search. Okay, great. And this is going to pull up some dentist here that we can look at and see their contact information. So what I wanted to look at here is looking at the actual rosier. So this is the SSL. This is the https. So if you go up here, that's the lock up there. And this is very important because Google is head analyzing businesses or websites that don't have SSL certificates. And oftentimes, when you go to a website that doesn't have the SSL certificate, it will show you that it's not safe. And so when traffic ghost of that website, they want to make sure that their information is safe and secure. So SSL is a huge deal. And like I said, that's when they don't have the up here when they don't have the h two D. P s. And on Lee, the http. So it was like this, this would mean that it's not secure. Having the s there makes it secure. And so this is actually fairly easy to install. And I'm gonna show you a resource where somebody can do this for you for very inexpensive. Okay, so we can see their e mails here. Okay, here we go. And then we can also see their website right here. Here's your phone number. And then here's the G m B. This is Google, my business. This is a big deal here. And so what this is is essentially, if you were to go to Google and type in, you know, dentist near me, and you have those three or four different search listings right in the maps. That's the Google my business. And so if these businesses here don't have a Google my business, then they're missing out on a lot of free traffic. And where you can up sell additional S Seo services with this Google, my business and a very simple example is we just go over here and we typed in dentists in Seattle down here. This is the actual Google my business here, and it's a very simple to set up. I'm also going to show you another resource that you can use for somebody to set this up for you for your client, and it's gonna be very inexpensive. You can charge your client the difference there. And so these are great ways to be able to get your foot in the door with kinds, which is the blueprint, right? Our strategy for being able to get clients in the door, right? We want to be able to reach out to these businesses and showcase that. You know, we found something as faras wrong with their websites or a problem or an issue or pain points and then be able to help them solve it for very inexpensive, build that trust, build at credibility, right and then be able to Upsell two additional services. And then right here we can see if they have a Facebook page, right and then also a Facebook pixel. And so this is something where you can come in here and type in all different types of businesses. That's also even pull up here. Let's go attorney or get a school attorney, go to search. All right, so let's go ahead down here and take a look at some of these here. We can see the email addresses here, and then we can see their phone numbers right there and then the SS cells. Right. These air huge, especially for an attorney here. Let's even go ahead and open this guy up right here and see if he has Okay. Yep. So he's missing an SSL certificate, so that is a big deal, right? So just imagine if you can reach out to this business year right to this attorney and let them know that their website is not secure So big, big opportunity here to get your foot in the door. Okay. And then this is also something that's a big deal as well. Mobile, responsive. Okay. And what this means is that their website is easily viewable in the mobile version. Okay, when somebody is looking at their website through a mobile, that's also a big deal. And then also some of these don't even have the Google my business right or a Facebook pixel. So again, these are great opportunities to come in here and find businesses that are lacking as faras an SSL certificate right, making sure that their website is safe and secure for themselves and for others. When visiting the website, Another small detail like I mentioned as well the mobile friendly here on then the Google, my business and the Facebook pixel on Facebook page. So you can literally come in here and type in any type of business really in the local space and be able to then export to a CIA Zvi. So let's even come in here and let's look at a landscaping business, OK? And let's type in search. Okay, great. So here we have some additional businesses here. We have some more leads. SSL missing SSL missing right here. Missing, missing, missing Google. My businesses are pretty much missing a ton here, right? No facebook eggs. So none of that. Right? So we have a town of fresh leads in here That's weaken outreach to and mention to them that we found an issue. A problem with their website, right? And then let me show you how we can get this handled as faras an SSL certificate and a google my business. So, for the SSL certificate, you're going to want to use this guy here. Okay? I've used them before on anybody that I'm recommending. They're coming highly recommended because I've used them or I know others that have used the services before right. So this guy here will install the SSL certificate for $10 right? That's a you charge a client to $50 or just something inexpensive to get your foot in the door, right? That's the whole point. And he will do this within two days, but typically within 24 hours. Obviously he knows what he's doing. Has been doing this for quite some time. And then over here for the Google, my business, right, and getting that set up, you can use this gentleman here and he will set you up for the same thing as far as having him do all the work. And then you can essentially charge, Let's say, you know, $100 or even $50 just to get your foot in the door. The biggest thing here with our system is getting clients to trust us and to see us as a credible marketing expert, right digital marketing agency expert that understands how to deliver results. Can you actually deliver on what we say that we're going to deliver and then be able to then up sell to additional services? Right? This is where a lot of people are falling short in the digital marketing space. They're trying to go in for the kill every single time. And that's where a lot of businesses get us our taste in their mouth because there's a lot of agencies out there that don't do a very good job. And so we want to come in and be the difference maker and say, Hey, listen, I can take care of this for you. No problem. It's only going to be ex rank and then, boom, you get $50 or you get you know, whatever to get this set up. Now you have that trust with that clients, and then you can up so to additional services very easily because it's that first transaction. That's the whole deal there. Right after that, you can continue to be that trusted advisor for that client. So great great tool here highly recommend. I believe it's free for seven days, and then I think it's a 45 or $48 a month highly recommended for coming in here and being able to find a unique hook right, an angle to be able to find individual businesses that are lacking in one area or the other and be able to, I recommend. Hey, I can take care of this for you up. No problem. And let's talk about how we can get this handled for your right. And then you can also just come in here and look for, you know, website opportunities, right? Obviously, while you're looking for businesses that don't have an SSL well, they may need a new website. So ultimately you're going to find a ton of leads that need a new SSL that need G m B. They need a fake spoke pig so or need a Facebook page and where you can charge them very inexpensive to get that set up and then up cell a website and then obviously paid advertising. So lead care here highly recommend if you want to just come in here and get leads right away and find businesses where you can have hooks readily available to you and start reaching out to these businesses and start getting some clients in a door. So that's gonna be here for this one, and we'll see you on the next one 38. Cold Email Lead Generation System: in this video, we're going to go over the cold email system. I'm gonna walk you through the three different ways that you can use to build up your audiences to build up your actual customer list and different ways. You couldn't go about putting together your actual lead prospecting database, so let's go right ahead and jump into this year. Now there's going to be three different ways that you can go ahead and build your customer list. The first way is going to be through manual search. This is going to be through going on Google going to various websites, and we're gonna walk through very much so in detail, different websites, different platforms that we can go and actually build our customized list, doing it manually. And then we're going to walk through Number two, which is buying email lists. Now there's very specific steps that you need to follow when you're buying an email list so that you know, up to date and you're not getting a bunch of fielder data. Ah, lot of times people will buy a list that they buy from different places that will cycle them. But putting a bunch of names and emails that don't really fit what you're looking for. I'm gonna show you how you confined very customized lists that are very inexpensive right where you can get information from companies as faras the company size information, revenue employees, right in all the different types of information that you're going to need to make sure that the list is high quality. And another thing that you're gonna do is actually hire contractors. And I'm gonna show you how to do that on up work where I'm gonna show you an example of some jobs that I posted and the kind of contractors that I've hired and give you some recommendations as to what to look for, how to actually create the job and the things that are really important to make sure that you're getting the right kind of data. Because once you hire contractors on up work, for example, you can get very specific with the data you can get the company sized the revenue on get real time because what oftentimes what they'll do is they'll go to websites such as like Info USA, and they'll pull data right from the actual data base and then be able to put that in a spreadsheet and get that over to you, and it's typically 5 to 10 cents per lead. And then one of the most important things that we're gonna walk through is after you've collected your email database for me. They're buying the list from a specific vendor that I'm gonna show you different ones that you can use that I've used that have worked tremendously well for me and then also hiring contractors. Once you get those email this, you want to be able to run those through an email cleaner. You have to make sure that the emails are actually safe. They're clean and they're ready to get sent because oftentimes you'll have emails that are old. That's our spam traps that are not updated because we want to reduce the number of bounces that we're getting because we want to make sure that the emails that were sending are to the right email addresses, and we're protecting the credibility of our domain and our email address. So now let's go over the cold email process that we're going to utilize for our particular strategy here. The process essentially starts with sending an email and then getting a response, and then depending on that response, there taking appropriate action. So if a response comes back and they want to learn more, they want to find out. If it makes sense for us to do business together, right, you want to schedule a discovery call. You want to address their concerns, and I'm gonna show you different ways to respond, addressing the concerns right so we can get them to that scheduled call. Now, if there's no response than typically, what we'll do is we'll have an automated email set up process here that sends follow ups on automation. So that's whenever they are able to receive a first email. They perhaps read it. They forget, or they get distracted. We have a follow up email that could sent three days four days after that, to let him know, Hey, just wanted to see if you had received the previous messaging. He had read the message, you know, whatever that may be. Typically I like to do when you were between 3 to 7 times as faras follow ups, right, because you don't really know if that prospect read the email and they got distracted and they were interested. Eso It's really important to stand follow up e mails right? And sometimes you can send them until they tell you to stop. I mean, I've had ah, lot of clients that have e mailed me back on email five and have said, Hey, you know, I really appreciate you reaching out to me. I really like your persistence. I took a look at your email. I'm interested. However, I just haven't had the time to respond. Hey, what's your availability for a call? So never underestimate the power of automation and how you can actually set up an email campaign to follow up every 3 to 4 days on, and I'm gonna walk you through a system we use male Shake to be able to send automated emails between between certain times. And then whenever they respond, they will automatically get removed from that actual Siri's and campaign. Now the ultimate goal is to get us on a discovery call. We walked through the sales process and one of the other videos, but our ultimate goal is to send an email, get a response so that they will get scheduled on a discovery call and I'm gonna walk you through all the different steps that we go through once they respond. But typically we want to have that discovery call so that we can find out a little bit more about that particular business. They can learn more about your product and service. And if it makes sense right for you guys to go onto the next step in the process, which is that presentation? So this is essentially our cold email process here, really excited to walk through all the different steps and walk into detail how to write emails had already knows that converts and have to get your prospects attention and get them to actually want a book called With You. So that's gonna be here for this video and we'll see you on the next one. Thanks. 39. How To Find Case Studies: in this video, we're going to go over how to find case studies. Now here's the thing when it comes to case studies and what I want you to keep in mind. Okay, so you are a digital marketing agency owner. You are a business owner and as a business owner, it's a smart move for us to be ableto leverage. Other people's work. Okay, this is what all businesses do out there that are successful. They use leverage to their advantage, and that means that they're going to be able to sell different services and utilize other people's work to their advantage. So just think about using other people's money or no money down homes or anything that has to do with leveraging debt or other people's resource is businesses do this all the time. And so what we're doing is we're leveraging people's work people's case studies that actually want us to write because they are white label agencies that work with other agencies to provide the actual services. And so oftentimes what you'll find is that these agencies are even promoting themselves online and they have different case studies, different types of work that you can use to your benefit in your, you know, prospecting methods. Because a lot of these businesses on these agencies you'll find are really good at what they do. However, they're not very good at, You know, the actual sales part of it, right, the actual bringing lease in the door and selling their more of the technical side where they want to just focus on delivering results in running ads. And so when we can leverage their work to our advantage, we can really position ourselves as the authority and especially if they're the ones doing the work, right. So the very person we can do here is typing literally white label, uh, see agency services. Okay. And we'll see what comes up here. And so you know, these people here are running, and so let's pull up. These ones are here. I know the hot up there, and I haven't heard very good things about these guys on there, actually, for S E o. So we got the 1st 4 right there and then let's see other ones that are running ads response student marketing dot agency. That doesn't look good. So let's go down here, see if we can find some other ones. And Asta, I don't really know too much about them. I heard that they charge quite a bit. We wanna work with, like, a kind of smaller independent agency, not anyone. That's like a larger very, very, you know, big because we want to have a lot of control and be able to use case studies rain. Okay, so let's see here while U S c o best Wylie will companies okay, am to solutions. Okay, so let's pull these guys up here. So these guys do a CEO PPC social. Okay, great. White label, Digital marketing reseller program. This is exactly what we're looking for. Offers your company turnkey solution. Okay, Great. While it will marketing. Okay. Great. Okay. So let's see up here. If they have work that we can you sew video social contact, okay, so they don't have any kind of work here to go to resellers. Okay, so they don't have anything that we can leverage here, right? We're looking for case studies portfolio that we can leverage, so I'm not seeing anything here. However, they still may be a good, viable solution where we can contact these guys and mention to them that we're looking to partner with a white label agency, digital marketing agency. And we're looking for potential portfolio and or K cities that we can use in our marketing efforts. Here's another one here. What, Liam? I believe it is. We got pricing benefits, become a partner. Let's see here. They have any working here. Okay, so these guys don't have any other case that Jesus. Well, we're looking for case. It is right. Very important here. What is this white little solution? This is not what we're looking for either. Okay, So these guys a little bit more creative quiet little services, okay? Growing revenue, white label services deceive. These guys have a portfolio here. Okay, so they're more of creative as well. So these guys are not what we're looking for. Let's see if we can make this a little bit more specific. Um, white label, Facebook ads agency. Very specific here. Okay, so this one right here, um, I haven't heard very good things about this one right there. Obviously, dash clicks is a great one. They don't have very many case studies. They have three case studies that you can use, which is Great. Let's see this one. Right. Here s your reseller. I haven't used their services, but they have a really good audit form. Let's see here. White labels, that agency. There's a really good one that I found. And let me even share that one with you. Let's see. Here. Let's go right here. And I want to share this one with you. This one is a fantastic one. And so these guys here, they have some success stories that we can use. You know, case studies for our marketing efforts when we're reaching out to businesses. So this is a tourism company here, Some type of college, university, a gym. Rain can use this one, even this one as well. And then this is a resort, right? Great. Needs to target, uh, hotel and resort. And so these are all case that he's a weekend using our marketing effort trying. And let's go up here. So this case study talks about They were doing digital advertising, social media marketing. Okay, great. And then this one here. Okay. Yep. So this is essentially the process where we can reach out to these businesses now. I wouldn't go as far as actually taking this case that in calling in your own what you want to say, OK, is Hey, this is a case study that our team our partners worked on, okay? Because when you're working with a white label agency okay, they are an extension of your team. Okay, so if you're working with while they were agency like, dash clicks that I recommend you can leverage their previous work. Okay, Because they are an extension of your team. You can tell your clients or even in your marketing. I mentioned that you guys run your team runs, you know, hundreds of thousands of dollars of ad spend every single month. Do you do that by yourself? Of course you don't. Right. But your team does right and dash clicks. And any of these other white label companies are an extension of your team. And so you can leverage their work as your company. Remember, we're not talking about me. What I've done, You know all of this different stuff about being a freelancer, right? Freelancers talk about themselves. They talk about what they've done. Business is right. Real business owners that are serious that are committed that are smart business owners talk in terms of our team. We This is who we've worked with, right? And this is what we've done. And so that's how you want to talk when it comes to communicating with your clients or perspective clients, Right? Because with these guys, yeah, you may not use them as a white level agency, but who knows? You may right, you don't know them. And so being able to leverage their case studies and you know, their their work here is going to be, ah, huge benefit for you because you're coming in here and you're positioning yourself to prospective clients like your team because your team has right done previous work in these niches in these markets. And so you're really positioning yourself as incredible authoritative expert, because when it comes a digital marketing and selling this service, it's really about talking very high level understanding metrics. KP I. Some came, and when you can understand that and talk about digital marketing at a very high level, then that's where you're going to be the most successful. Because if you want to grow and you want to expand, Ryan, you on a scale you can be the one that's doing the sales, the lead generation and the execution of deliverables all by yourself. And that's what a lot of people do when they first start out, which is okay, which is fine. However, you want to expand and grow and have other people filling those roles where you are just closing deals. Or maybe you hire somebody to close deals, right? So come in here to Google. Look for different businesses that offer white label agency services, right? That's even typing here. Digital Marketing Agency. Okay, and we'll find some appear. Let's see here, that company. That's interesting. Yep. So really, just coming here to Google and look for white level agencies that are even advertising themselves on Google and that are interested in taking on more clients, right? Clients that are agencies that want to outsource the work right and reaching out to these guys and mentioning that, Hey, you know, I'm looking to expand my agency. We're looking to take on more clients, and I'm looking for a white label partner. Hey, do you mind if I use your case? That is right so very, very powerful for you to be able to contact these businesses and mention to them that you're looking to utilize their resource is right there. Previous work because you're looking to find a white label partner, right? White label services, you So we fulfill. Grow your business and up city. Take care of the rest, so make sure that you are going through Google, your typing in white label, digital marketing agency, white label advertising agency and you're finding companies have a portfolio right that you can leverage. Here's another one, right? So when you can do that and you can utilize different people's work, right, different agencies, case cities, then that's where you're going to be able to quickly scale because you'll have previous work and you're not communicating in terms of yourself. The results you've done, you're communicating in terms of our team and what we've done okay, because that is what a real business owner digital marketing consultants rain is able to do . So that's gonna be here for this one, and we'll see you on the next one 40. Where To Get Email Lists: in this video, we're gonna go over where to find companies that can build you custom email lists here. So number one here. We have US company leads dot com. Now, all of these resource is here. I've personally used to download different list to buy different list. Right? And these guys have great supports, and all of them can typically build you a custom list based off of S I C code. So this one here is US company leads dot com. They have ready made lists already here for various industries Realtors, US company database here. And for 2 99 you could buy 48 million U. S. Companies. So we look at how many emails? Okay, there's no emails here, but there is e mails right here. Five million e mails not available. So I would definitely contact these guys and find out more about their list. Here. We can see an example. This is fantastic, right? This is what you want here. You want the contact, name, phone, business state, the city there, the zip code address, the actual website there, and then the s I C category. Those are essentially the industry. And then we have the employees here annual revenue year. It was founded on then actual coordinates here for the actual longitudinal agitated. But we don't really need those. Really. What we need is to make sure that it's in the right sector of the right market, the right criteria that we're looking for. So what I would do is I would contact these guys and I would ask them, Hey, can you give me a quote on a list of X Y Z businesses in X y Z industry between, you know, ex employees and ex revenue. You want to get specific, the more specific that you can get right, the better these guys can put together. Very good list for you. So there is a U. S. Company leads dot com here. Then we have database Bible. Here's another one where you can look at different countries. We can look at different countries here in Argentina, Australia so worldwide. These guys can provide you list of different email this year for different businesses than we have by state. We have a target database here. We can look at ready done for you list here in the roller state oil and gas here. Restaurant owners call is universities marketing advertising agencies. Right? And so these already done for you. But you can still contact these guys here and ask them. Hey, I'm looking for a list in X y z industry, and I believe the other one here had a section here where you can build a list right here. So US company leads dot com. You can build a custom list like I was mentioning. Industry location, job title, revenue department, you know, etcetera, etcetera. Same thing here, but I don't think they have a section. You're just gonna need to go to contact us, and you will be able to get a customized email list, right? The country's states theme industries so highly recommend you check that out and then we have email list USA or excuse me, email this us and these are another one here. These guys will also provide you custom email this in different sectors. They have good support. And all of these guys, as I mentioned, will create custom a list for you, right? You want ex spicy business in X Y z industry, and so you really don't need to be doing a lot of manual work unless you have, like, a specialized niche or you are doing some preliminary research on your market. Or maybe you found through a list here that got created for you. You found maybe 100 or 50 of your hot hot prospects, right? You want to go research their web site, their social media, their news right? See if you can find something that is unique that you can use to personalize your email. Now, another resource here that I want to share with you is the U. S. Companies list dot com These guys have US company database. They have different sections, your different countries. Let's go down here. Look at the example. We have company name, industry address. We have counties. It state, right. You are l the contact. And then we have here the actual job titles on then the revenue s I see description. So again, this is another resource for you to come in here and get custom list built for you, or list that they already have, you know, set up and created. And once you get a list here, one of the first thing that you want to do is you want to run it through an email verification system because if you don't run it through a software that is able to verify the emails for you, you're going to run into a lot of spam traps. Ah, lot of emails that are no longer valid and you're going to get a lot of bounces, and you want to protect the reputation of your domain and your email address. So one of the actual services that I use here is email this verify dot com. As you can see here, I have a bunch of emails that just recently got verified, and what you'll do is your dragon in here. And then they'll show you how many are valid. How many are invalid? How many are in the span traps, disposable duplicates unknown and then the except also in the accept. All e mails are typically where they'll have several people that will get see seed or BCC it on that email. So if you send an email to John Smith at abc dot com, right that email may go to his assistant to maybe customer support, customer service, whatever that may be as well there's actually going to John Smith himself. So you want to make sure when you're buying the list from any of those websites, you make sure you run it through an email list verification software such as this one here . So they're not running into any kind of spam traps. You're reducing the amount of bounces, and you're protecting the reputation of your domain and your email. So that's gonna be here for this video and we'll see you on the next one. 41. How To Write Emails That Convert: in this video, we're going to go over how to write emails that convert into booked meetings. So our intention is to develop a list, send out an email, right that he mill in a way that really connects, resonates with that individual and then gets them to schedule a call with us so we can find out if there's an opportunity for us to potentially partner together. So I'm gonna walk you through essentially what the copy writers mindset is here. And quite simply, the definition of copyrighting is the art and science of writing words that sell your product or service and convinces prospects and customers to take action. So our goal with writing an email is to get that prospect to respond to our call to action . We want to come across friendly like we're having a conversation like we're looking to find that a little bit more about them and then schedule a call to see if there's an opportunity there, right? So with the copywriters mind set, the goal of the subject line is to get you to read the first sentence and then the goal of the first sentence. It's to get you to read the second sentence. So what we're really doing here is we're capturing attention, and then we are essentially leading them towards a destination that we want them to go in an action that we want them to take right now with the subject line. This is the most important part here of your email, because you can have the most beautifully well crafted email. But if you don't have a good enough subject line that invokes curiosity that hits a pain point, provide some sort of benefits, right? Because you have to remember these guys get a ton of emails every single day and you're competing for their attention. You have to have something in their email box that really invokes the curiosity and wants them to open it. I mean, I get a ton of emails every single day, and I get very few foreign in between that are actually well worth my time, where at times I'll even reply back and say, Hey, I really love how you phrase this email very enticing, although we may not be a good fit at this time, but I'm definitely keeping you on my list because I just love how you put together. It is very curiosity based email and how it really got my attention right, and I'll even take bits and pieces of that for my future emailing as well. So, again, the subject line is critically important. You want to be able to get people to open that email so they can open that first line right that first sentence, and then get them to read that second sentence there. So now, with the length of the emails, I like to keep them as short as possible. I typically recommend 123 sentences for shorter emails and 3 to 5 sentences for longer email. So we're gonna walk through Ah, lot of different examples here of the types of e mails were going over some templates. Now let's go over some subject lines here. So here we have four different types of subject lines. A number one Here is the self interest type of subject line. This type of email is very direct, straightforward and speaks to a specific benefit that your customer won't gain from opening the email. So here's an example. Do you have capacity for ex customers at this time? So we're asking a question, and we're implying we have the ability to generate customers, patients, whatever that may be. For that particular business. Number two, which is my favorite here. Curiosity, curiosity will get just about anyone to open an email. It's human nature. You want to have something where it's nice and shorts just like this here, where you have the name and then you have a question. Or you can have, you know, John, Quick question about X or question about extra. Why, right? Whatever that may be that you have a question on. It really gets people to be curious about what you have to say about that. Right? Number three. The offer. This type of email is a direct offer. So here's an example. Do you have capacity for ex customers at this time? Right, So we're just coming across and we're asking him, Hey, do you have capacity? You know, it's a direct offer, pretty much letting them know that we have the ability to generate leads to generate more customers, right, And it's just on them to see if they have that capacity, right? So it's pretty much a straight forward direct offer there. Number four urgency and scarcity. So these are really good when you have sent multiple emails and you have, let's say the third afford the 50 male and you let them know, Hey, this is the lance chance to X or closing the loop or something along those lines where you're letting them know that Hey, this is your last chance to X because in the email you're going tohave. These are the reasons Hey, we can Onley work with 3 to 4 clients at a month because we want to dedicate that time and service, right? We don't take on too many clients each month because we want to make sure that we're providing the best possible service. Right, So these emails are really good, but they work better towards the third, the fourth, the fifth email when you've already sent multiple emails initially. So then we have number five here, which is the news. This is really good here because you can really personalize your e mails and we're gonna walk through a lot of the different personalization strategies here. But when you Kenbrell up something about their business or maybe their industry, it really gets them to be curious. about what, exactly? You have an email so mentioning something new in their fields such as, Hey, did you know that? Or do you know that X, Y and Z just happened in your industry? I wanted to make sure that you were aware and how this is affecting X Y and Z number six social proof. This is a huge, huge one here as well, because you are mentioning that you got X type the results for somebody else and they're happy and they provided you a testimonial. And then you're looking to see if that particular business I would also like to get the same results that you know you got for your other client, right? That case study, an example here is how John was able to x or why, right? And maybe you're reaching out to a particular company and letting them know Hey, how X y z company or how Steve was able to get X y Z Growth or X y Z customers, you know, whatever. That may be right. But with social proof, this is such a huge deal here because you no longer, you know, doing a direct offer. You no longer doing anything as far as any kind of self interest type of email. This is all about the customer and you're actually showing them results, right? Because a lot of people nowadays, especially in the online world, will talk a big game. We'll talk about this. Hey, I can get you this many leads I can get. You know, this many customers, all this stuff, right? But very few have case studies and real live work that they can show that they've done for previous clients customers that they can show their actual potential prospects. Right. So you can show and you can say, Hey, we've provided X y Z result for X Y Z customer client. How would you like to have the similar results? Right. So, social proof, How do you recommend this one as well? Number seven here story. This is where you're telling a story, teasing at the beginning of one really, really powerful because it comes back into the curiosity element there, and you're really getting them to become curious about what exactly this story is about. So here's an example. It all started when I was five years old. Just think about receiving that particular subject line. That particular email, right? You would be very curious. Toe. Wanna know what is in that email? And stories are how we can connect with people, right? Because if you're just telling people stuff and you're just, you know, talking at them, that's one thing. And being able to tell a story how you went through struggle emotionally, how you went through all these different hurdles and challenges and how you overcame those right. That's what people can connect with. And that's what's really important when you're telling the story, right? So these are the most common subject lines here that I highly recommend. You utilize Indy seven different categories. So now let's go over the top subject lines. Here are 23 subject lines that you can use for all your emails, and we can see here Number one is question about goal, right? Maybe they I have written an article or they got some PR somewhere talking about. They wanted to grow their business. They're looking to expand whatever that may be. Right. Number two, mutual connection. So this is where you reached out? Maybe two a C level execs, and they referred you back to the director of the manager. You can use that email here is well and then high name question. These are one of the best email subject lines here because it's, you know, talking to them directly. You're stating their name and then you're asking the question. That question can be about anything and everything, so that curiosity plays a huge factor there, hoping to help just a simple Hey, I'm hoping to help maybe increase your business, whatever that may be. Those can typically be read as a marketing type of email, So I would be careful with those hoping you can help these a really good for reaching out to the top layer individual. So the sea level folks, if you're going after the VP's, the VP's for If you're going after managers and directors, then we have number six Year a benefit for Prospects company. So here, just pretty much stating a benefit that you can provide for X y Z company and then X tips ideas for pain points. So this is where you have researched pain point for your particular market. You know that they struggle, let's say to get more customers on, and then you provide five tips or whatever for that particular pain point number eight here we have idea for topic the prospect cares about. This is another thing. Where we have researched the pain points may be a challenge may be an opportunity for that business, and we're stating that in there. Number nine I found you through. And then we consider referral there. Maybe we contacted again a C level execs or somebody above the line, and we have used them as a referral to contact them and reach out Number 10. We have a fact and common whatever fact that maybe let's say you guys went to the same school. Let's that you guys have similar connections on link. Then whatever that Maybe you want to find something, you know, common mutual ground there. Number 11 here. Prospect. I thought you might like this. So this is really good as well because you're playing into curiosity. You're stating their name and you're letting them know that you thought that they might like this and that can be pretty much anything, right? So, again, these kind of humans with curiosity elements, are the best here, and the number 12 do not open this email unless this one is kind of on the fence there. I would test this. I mean, we've gotten pretty good results with using emails like these, but it's definitely on the line there on the border line, as far as it being kind of spammy and people actually opening the email. So the number 13 here, I can schedule two days next week to make the start, which are best for you. So that's really more of a subject line to be used when you've gone through the sales process and you're looking to get them to actually start up and get moving towards starting the project, right? And then at number 14 this is an email subject line that I use that works extremely well because it lets them know, Hey, what's going on? So basically, let's walk through this one here. So closing the loop, This is something that I use where we've gone through the cells process. There's multiple people involved in the sales process, okay? And they all need to get together and discuss the deal right. The whole project after I haven't heard back for a week or two after I mentioned to them that, Hey, I would reach out. So in this particular email, I'll pretty much say like, Hey, I haven't heard back from you and I haven't heard back regarding our last discussion about X, y and Z. I'm going to assume that you've gone in a different direction or your priorities have changed. Let me know if we can be of assistance in the future, and I'll get a lot of emails back saying, Hey, one, we're actually still in discussions. We have not, you know, put this to the side were actually very still interested in moving forward. We just got a knock down a few things within here. You know, our team internally, right? So that's a good way to make sure that you know you're still in the loop in the deal and that if they have moved on and their priorities have changed that, you'll get, you know, the actual notice, right. They'll tell you, you know what? The deal is there. So number 15 here Did you know about this topic of interest? So here's another one where you can personalize this, maybe research something about their industry, their business, Maybe they were featured in some PR whatever that may be. Number 16 here. Ah, unique sales advantage over your competition. Now this one is a little bit more kind of direct can be considered quote unquote as spam and spam is really in the eye of the beholder. Right? So where you and I can look at an email and say This is spam But then somebody else can look at any male and say No, I don't agree. That's not spam. And this over here is family. So spam is really all on. You know how you look at it and your frame of mind, right? Because it's just a matter of opinion, right? So when we look at this one here again, it is a little bit more direct, and you are essentially going to be taken as somebody who's pitching your product or service. But I definitely is something that I would recommend you test and see how it works for you . Ah, lot of these are going to depend on your industry as well. So let's look at number 17 here looking for active and healthy businesses. So this is another great one here because what business out there is not going to consider themselves as active and healthy, right? So highly recommend you test that out as well. Number 18 here. Hi, John. I noticed a key issue problem. Whatever that may be, piece of code is missing on your website or on X, whatever that may be. So this is really good for if you've actually gone to the website and you've noticed, like, let's say they don't have a Facebook pixel there if you're doing marketing or they don't have, like, a proper CEO code or they have issues with their actual website s CEO optimization right, they don't have the proper headline of proper title tags proper. You know, keywords in there, right? So whatever it is that you found out that they're missing on their website is what you can use their the number 19 your sales could suffer if you don't do this again. This is again straightforward. It's direct. It's letting them know that you are most likely pitching them, so it may be less of an open rate, But you'll get a lot more people that are serious about actually increasing their sales and what they can do to prevent from actually losing business. Right? Losing sales number 20 here. Something of interest. This could be anything. So again, playing into the curiosity element there, Number 21. Are you familiar with this? Another curiosity deal here where this could be Anything here, Right? And so you're getting them to at least open the email and see what you have to say 22 again . What do you think? You know. What do you think about anything, right? It can be the news that could be the market, the industry news, whatever it is that you dug up or that may be of interest to them, Number 23 here. Is this normal, right? And this could be anything. So again, the questions, the ones that have the curiosity elements are going to be the best because it's just human nature for people to want to open up emails that have something of interest that you know they don't know about or could potentially have an impact in their business. Email. Personalization. Now, this is going to be by far one of your best ways to get actual meetings booked, because what you're doing is you're personalizing things so that they actually get the first individual's name that you're trying to actually contact right in the email in the subject line more often than not. And then you're also researching a little bit about the company so that you can state something that you found that you notice that you were researching on a website and you found out that they have, you know, x y z initiative or that they're hiring or that they were featured and, you know, whatever it is that they were featured in a Sfar as a PR public relation type of website. So this is the best way here for you to be able to really get a connection, really start a conversation with an individual because they're going to see you as a difference maker. Right, Because you're not just like everybody else who just pitching them or just trying to position yourself, you know, as somebody who can sell them x y Z service, you're actually having a conversation with them and you're coming across as if you're just , you know, trying to see if there may be an opportunity here. But we do this by personalizing ah, couple sentences here So let me go ahead and show you how we're going to go about doing this. So as I mentioned the email, personalization is the best way to stand out from your competitors, right? Everybody else is sending a can you take on more lead taking. You do all this stuff, right? And you're not really asking a question. And you're not being personal like you're having a conversation with somebody, right? So this is the Nemo here. That is really about curiosity number. One reason why people read an email is because they have their name in there. Right? You have their name. Hey, John. Hey, Chris. Hey, Steve. Whatever. That may be right. So if you're sending me emails without having that actual individuals name, then I'm sure you can look at the results and see that you're not getting very many opens because you want to come across like you almost know this person and they can feel that sense of Hey, this is like a friend that knows me. They know my name. They know something about me. So it's more personal, right? And one of the key things here is that people I love to feel a sense of significance, okay, and important. So the more that you can mention Hey, I noticed that you wrote X y Z article on Forbes. Or, you know, you were featured on X y Z article on Forbes. Whatever that may be, right, once you can make them feel a sense of significance importance, right? And you're giving them. You know that out of boy, that kudos that will make them feel that you guys are connected, right? There's that report that is being built over an email. So when you're personalizing your typically doing it in 2 to 3 different areas So the 1st 1 here is most importantly in the headline where you are stating, you know, something that you found about their particular business and then the 2nd 1 is the first line, okay, and then the 3rd 1 is the PS, which is optional. But it keeps it conversational, and it's asking the question, and it kind of removes the whole, ah frame of mind that it's a pitch right that's coming across as a pitch. And I'm gonna show you some examples here. So researching personalization. So what I recommend is that for every type of email it you're going to be doing personalization on that. You spend 2 to 10 minutes max viewing their social media profiles website, literally typing into Google news or information on X y Z Company X Y z industry. Go to the link in profile, right? Find something that you can use as a personalization. Doesn't have to be something big, simply something that makes you stand out and lets them know that you're not like everybody else and you actually research them. And then you're giving them a sense of importance. Right? Significance. So I recommend that you just literally go onto Google, go on to all these different places and research those decision makers about their company about themselves, about a project that worked on whatever that may be, as long as you're really personalizing the email there. So there's three different personalization strategies that we're going to cover here. So the number one, it's the research corporate news. So this is where you're researching on Google about X y z company, or maybe about the individual and just literally doing a Google search right? And your headline can be Hey, John saw that X y Z recently did why or x right? Maybe they wrote an article or they merge with another company. Or they have a new product that they're releasing, whatever that may be. Right. And then the first line. Hey, John saw X y Z recently did X. That must be helping you with X, y and Z, right? And then the PS line. How is X y z working for you? So the PS line is optional, but you were asking them a question about what it is that they recently did. Accomplished on may be a new product that they release, whatever that may be. Right, So personalization strategy Number two This is where you research. Maybe a news publication cites a press release. Maybe on Forbes. You know, Fox News, whatever that may be as faras, a particular news release platform that you found information about that company or about that individual. Here's a good headline. Hey, John saw that you were recently published on Fortune or four. So whatever Huffington Post, you know, whatever. That may be. The first line Hey John, so that you were recently published on Fortune Sounds like your X y and Z you know, it could be that they're growing that they're expanding, that they recently released a product. Whatever that may be again, right? You want to go in research and find something that you can put in there that is relevant to that individual or that company PS line. Here again, it's optional. But here is asking the question where you're asking them how it feels right? How does it feel to be published on such a premier news publication site, such as Fortune or Forbes? Right, cause those are the big boys, the big players, that it definitely would be an honor to be, you know, actually featured on, right? So you want to ask them how that makes them feel, because then you really, you know, building that report even deeper. And this is all done through an email to the power of cold email marketing. So number three here you have the headline where you're saying, Hey, John, quick question about X y Z business. This is just a simple question curiosity or you mentioning that you saw them on X y Z website and you had a question about whatever that may be right, and then this is more generic. Here you have a PS line, Howard. Things going for you and cute, too. Not depending on the size of the company. It may be a little bit too personal, but you're gonna make it a little bit more vague and more broad as far as the question there and then using the PS right? I mentioned this is optional, but it makes them want to answer it right. It makes it more like a conversation like we're just having a normal conversation here. There's no pitching, there's no selling. There's just Hey, we're just having a chat here via email. And then it's best in the form of a question so that it gets them toe answer. I mean, just think about if you know somebody was sent the email. Hey, I noticed that you were featured on Forbes, and then you have a PS line. How does it feel to be published on such a premier news publication such as Forbes? You know you're going toe, want toe, respond to that right, because it's a big deal. And so it shows that human elements that, you know, we're really looking to find out how that has made them feel that sense of importance and significance by being featured on that particular website and the best questions to start with our with How what do you where have you? So just think about all of these here. How do you go about doing X or what is the process for signing on new customers? What is your process for taking on referrals? Do you have capacity for more business? Right. More clients, more customers, more patients. Where are you in your business currently? Where are you looking to get to in the next you know, whatever. Q. One Q. Two. Right? Where are you currently sourcing your leads from where you currently sourcing X Y Z supplies from right, whatever that may be. Have you ever thought about X? Have you ever thought about outsourcing or generating more opportunities through an automate allegiance system? Whatever that may be, right? The great thing about asking these type of questions here is that you can use it to qualify your prospects right. If you're pitching, let's say Lee generation to a dentist foreign visit line, you could ask him, Hey, Mike, do you have any openings or more openings for Invisalign patients this month. Then you can reply with an angle to pitch them on, how you can get them more and visit line leads, right? But you're just kind of gauging to see if they have that capacity. Are openings right? Available? And then if you're trying to sell a new spice plan to, let's say, a Mexican restaurant, you could ask them, Hey, Steve, where do you source the spices from curling in your dishes? Or if you're trying to sell some like website design or website developments, you can say, Hey, John, very nice website. I'm curious who build it for you, or how long ago did you build your website? Whatever. That may be right. But you're asking them a question about, you know, whatever it is, you're trying to find out their product or service their method right, and you want to stay away from questions that air to specific or to personal. You don't want to ask them. How much money do you make? How many employees do you have? How many clients that you have right? You want to be kind of open ended here, and you want to make it sound like you're just having a conversation. This is the key thing here that I want you to come away with in this entire course, right with the cold email. Strategy is you want to be having a normal conversation with people right back and forth questions, right? It's like a text messages, like a chat. You're just having a normal human conversation with people. All right, so that's gonna be here for this video, and we'll see you on the next one. 42. Get Clients With These Email Templates: in this video, we're going to go over six email templates that capture attention. One of the most important things you need to understand when it comes to doing outreach is that you have toe have a reason, a hook, just like with running Facebook ads, you need tohave, an irresistible offer, something that is unique, that is capturing people's attention, right, because people are getting emails all the time, right? And so we need to be able to stand out and be able to capture people's attention so that they can respond back to our emails. So the very 1st 1 here that I want to share with you is the take on more customers slash jobs. Or this could be even also for patients if you're targeting doctors or anybody in the healthcare field. So the subject line here is customers or jobs. It could be also patients in X y Z location. Let's say you are in a particular area you want to target. Let's say the Los Angeles or the Miami area or the Dallas, Texas whatever area that you wanting to target a great way to get people's attention is to send an email with the subject line talking about, you know, more customers, more jobs, more patients, right in a specific area. And we're pretty much asking them if they can take these on. Right. So this email here is very short, very sweet, And so it doesnt waste people's time. Now you'll notice here, the very first line is talking about something that we noticed or the fact that we came across their business. And we love the quality of their work. Very important toe have in your emails. When you're reaching out to businesses, you want to first mention something about their business. This one single line here alone will separate you from every other marketer out there. Okay, believe me, I get a ton of emails myself from different marketers if it marketing companies different people that are always just trying to pitch a service and they're not coming across like they're trying to have a conversation, Right? So we're talking about something that we found or the fact that we love the quality of work . And then we're asking a question. Are you able to take on X Y Z customers, jobs, patients and ex location? Okay, so this is location based and then follow up. Number two. This is where you're waiting 2 to 3 days and you are sending a follow up email. Now. This is best done through email automation whenever you're doing follow ups, because it's quite tedious and quite a bit of work to do these follow ups by hand. So I recommend woodpecker and we have a video going over woodpecker so that you can create a campaign and be able to create thes e mails in a sequence. So 2 to 3 days, we want to remind them that we send them an email and to make sure that it did not get buried and then follow up. Number three. This is where we're pretty much mentioning the same thing, right? Hey, I sent you an email while back and want to circle back to make sure you were able to receive it. Are you able to take on additional right in X location? And then this is where we have our final follow up here again. We want to wait 2 to 3 days in between. So with this one, we're saying at this point I'll assume this isn't a priority at this time, feel free to reach out if anything changes would love to work together. Now with our first email here, If somebody answers our email, they're going toe automatically get removed from the sequence, okay? And so if they respond or they come back to us and say, Hey, not interested or whatever that may be right. Any type of response. They're going to automatically be removed from this particular campaign. If for whatever reason they don't respond, they're going to get every single email, right, And it's gonna be separated 2 to 3 days apart. So this one's where we're talking about specific jobs, okay? And the more specific that you can get when it comes to patients, jobs, procedures, the better is going to be as faras getting people to respond because before talking about, you know, hey, can you take on more dental patients? Can you take on more roof installation, right high value projects that the, you know, actual business owner is wanting to take more on right? That's going to be a big deal. So the more specific that we can get here, the better. So, for example, here, like I've mentioned previously, we always want to start out with complementing the business there and then here we're talking about Are you able to take on additional at this time? This could be dental implant patients. This could be if you're targeting attorneys X y z divorce attorney cases right? The more specific we can get, the better. And it's the same type of follow up here waiting 2 to 3 days, and it's the same type of follow up email sequence and the number three. This is for website inconsistencies. Now, this is a fantastic email here as well, because any time that you come across any type of website, there's always going to be problems, issues and consistencies concerns that we're going to find it right. And so you don't necessarily have to go to the website and actually point that out because when they respond back regarding hey, what are they or yes, I like to get on the call to discuss. You'll be able to find them at that time, right? So here's this email it says. I came across whatever company and loved and was impressed with what you're doing now, right here on the first sentence, you can use this, or you can use this one as well here. But just making sure that it's relevant to that particular niche. That business, right? And then right here I wanted to personally reach out to you as I found a few inconsistencies on your website. And it be great and best if you can actually have the website address right here. I saw your the founder X y z company. So I thought I should reach out to you first. When is a good time for a quick call to discuss? Okay, so we're asking for a phone call and we are pointing out that we love their business, left something about their quality of work, whatever that may be given that complement. And then we're stating the problem that we found. And we're mentioning that stare the founder, the business owner, that we should reach out to them first. Right? And then we're asking for that call to action here for that phone call. And so here are the follow ups as well. The follow ups are pretty similar to all the different campaigns here. Because, really all we're trying to do is stay top of mind because a lot of businesses will read your email. They'll get distracted, they'll want to respond back. But for whatever reason, they forgot they got distracted rain. So I want to make sure that we're sending follow ups 2 to 3 days apart and that we're staying top of mind. Okay, so website on it, this is also agree one here. So we have subject line. First name, and then question. Hi. Name. I came across your company and love the quality of your work. I created an audit for whatever company because I found a few inconsistencies on your website. I notice you're the founder and thought I should reach out to you first. This is pretty similar to the previous one, but here we're positioning a website on it. Okay. And when they respond back, that's where you can go ahead and create the audit. Now, the website audit looks something like this. OK, It's very straightforward. Very nice. These are free to create. You need to go to s e o reseller dot com, and I'll give you the resource as well. So pretty much, you know, it's straightforward here. I'm talking about usability areas for improvement page speed, right? This could be a deal here where you're talking about improving their page speed, because if people are landing on their websites and leaving their losing that business to the competition, right, So going down here, this is the security Looks good. And then for on page, this is just for their page titles, then back links and then don here as far as the Facebook and Twitter. Okay, so very simple audit here, but it's a very professional. You can put your logo up here, put your phone number right, put your contact information and it's very professional as faras presentation. And you can get this built up and created after the clients who responds back to your email . Right? And all you gotta do is go here to s your reseller, sign up for a reseller account and we have the tool here Web audit. Okay. And all you gotta do is literally grab a euro and then run on it, and it will create the audit automatically for free. And I don't believe there's any limit here, so you can go ahead and come in here and create a ton. So this is a great strategy to come in here and add value. Right? Because if we're just providing an audit for free were coming across like we're professionals, like, we're experts, right? Like where? The authority? Because we're providing value upfront, and we're showing them how their web presence can be improved. So extremely valuable. Great strategy here. Same follow ups as well. And the number five here. This is where we notice something on their websites. Okay, so, subject line here. First name question about your website again. We have the introductory here. We always want to personalize this and point out something about their business or about their website. I notice that your website okay, but in the euro, here, if you can, is not mobile friendly and has a few search engine optimization concerns. Now, this right here right is very broad, which is exactly what we want. Because this could be anything. This could be that they don't have the right page title on their page. This can be that they don't have the right keywords on their page. Right? So it's very easy to point something like this out and what you'll notice and what you'll find is that when you're reaching out to these businesses, they're typically not necessarily looking for you to help them out with. You know, this exact, precise problem there more going to come back to you and say, Hey, you know, I'm actually looking for a marketing company or I'm looking for more leads, more customers, whatever that may be. This is just that Hoke. Remember, it's about getting us in front of that business owner and separating ourselves from the competition. Now as faras, the mobile friendly here, this congee as simple as them not having a phone number on their websites. That is clickable right, because when it comes to mobile devices, the phone number at the very top of the website should be there all the time. If it's a local business, if it's a service business rank because if it's not, then it's not going to be easy for that individual when they're on the phone to call them right to contact them. And then sometimes the phone numbers are there. However, they're not click to call. You want to make it so that the phone number that the very top and that people all they got to do is literally click on the phone number and it automatically populate in their phone. Right? And so this is a great one. Also, to get your foot in the door. And then we're talking about down here. I specialize in working with X Y z niche, right? Whatever that may be and helping them build an exceptional online presence, would you be open to a quick call to discuss so same thing here with the follow ups, right? Same process. Now here is number six. Now, this is for a web design on This is where you can use a strategy here that I'm going to show you. It's a very great way to get your foot in the door. And you can see here we have two different subject lines so you can use first name question about your website or you could just simply say website question. OK, so we have the first line here of personalization, mentioning something about their business that we love that we like. And then we have I'm curious if you would be interested in upgrading your website at this time or in the near future. So we're leaving this open right? We're saying, Hey, would you be interested in upgrading your website now or in the near future? So we're leaving it open for potential conversation down the road. I specialize in working with niche market in helping them build an exceptional online presence. Here are some examples of what we can do with your websites. Then we have to mock up links here and then we're asking for the call. So these mock up links are very easy to grab. Let's say you're working with May be a home services company or plumber contractor, right? You could just go to in volatile market okay, and be able to just literally type in. Let's go back typing landscape or whatever type of business and you'll find some of the top themes here, and you can break it down to like bestsellers, right? You can break it down by some of the best and be able to go to this listing. Here. Let's click money right there and then you want to go toe life preview, and then it's going to ask us to view the demos here. And so what we can do is click on this, and so they're never going to see that this is on the enforced here. They're never going to see the price or anything. So we can copy this link right here, go to copy and then it's going back. And then we can go like this, put in the link so they'll be able to click on that. And we'll take them to this theme here. They will be able to see a live and interact with it. So it's rights here, so they'll be able to play with this in real time. They'll be able to see the pages about us about me. There's different types of functions here and characteristics. So this is just a sample for them to look at until it's fantastic for you to set up. So let's go back right here. And then let's see if you want to do this one as well. Okay, Same thing. All we gotta do is copy this you Earl, go boom back right there. And so here we have to mock ups that we can send to prospective clients requesting Hey, are you interested in upgrading your website right now or in the near future? All here, By the way, I specialize in working with your niche or your market, your industry, whatever that may be. And then you have some examples here that they can see him play with Frank. So great way to get some Web design opportunities that's gonna be here for this one, and we'll see you on the next one. 43. Get Clients With Social Media Audits: All right, so in this video, we're going to go over instant reports. So this is a great way to get your foot in the door with clients using a very high end type of business report online report for businesses. So let's go right ahead here into the agency tools. When you sign up for dash clicks, all you gotta do is go up here to agency tools and then go down here to instant reports, and they set up and they provide a very nice looking, sophisticated report that you can create for your perspective clients and then email them on the actual report. So it really positions you as an expert really builds that credibility for you. So let's go ahead and take a look at the different report options here. So we have one report a month for free, or you can have 50 reports per month for $97 or 1 97 per month for 100 or 2 97 for 1 50 Now there's the free resource is as faras the s your reseller, and that's going to give you a very simple, very nice looking audit. However, it's not as in depth as the one that you're going to see here. And so that's why it makes sense that these guys are charging for this because it's a very , very sophisticated and it really positions you as an expert because once you see how this looks here, you'll know that it's just above and beyond what a free report will do for you, even though those free reports still work very well. So let's go here to my instant reports. And this is one that I create a while back, and I want to show you just how powerful this is and how great this looks. So let's go hear your report and look at how nice this looks. This is an actual link here where you can send them this link to the actual client and they can come in here and then they pull this up right, And then down here, you have your business information yourself right as a contact, and then it has have any questions. And then there's your email, your phone number, and then it has the grades right up here. You have your logo, and then there's video specifically set up for each particular area. OK, so here it's pretty much talking about the business, the business information showing some other images. And then here is the overall score right, and it looks like their social has a D, so their social is lacking. Right? And so that's where you could really position yourself as an expert. Because, remember, with the dash clicks platform, everything is white labelled, so they're never going to see Dash Clique's logo. This is all going to be under your brand, Frank, and it really positions you as the expert. So down here we're talking about the listing. So this is like the actual local directories for businesses. And then it shows here the different listings that they have and then list all the ones with errors, and it finds all the ones that are actually registered on time. And so listing services are great for local S CEO, and then right here, you'll notice after each area it will have Hey, would you like to be found in all these directory listings? And then it has get in touch. So this is like I said, very, very interactive here, and it's just a very nice layout and really positions you as that digital marketing expert in your field and then reviews here. Reviews is a big deal for local businesses, and then it pulls up all their different reviews. It shows you know, the actual review rating and then the reviews on Google Yell and then Facebook. Same thing here with being able to get more reviews. They can get in touch and you'll notice. Like I said, each particular location here is Faras reviews listing Social website. It gives a quick video overview of each particular section, and then we go down here. We look at the social average lights proposed, right? And then here is the website information talking about. If the website is mobile friendly here, some issues right right out of the gates. You can find some issues here that's wrong with the website where you can come in, help the client fix these problems. So there's he should fix. Consider fixing us faras a page speed. And then here's some additional issues down here, right? So, essentially, this is what you can set up for your client or perspective client right where you're reaching out to this particular business and let them know that you created a business report for them and you want to get their feedback. And so now let's go ahead and walk through the email template that you would you. So here is the instant reports email template. So basically, the subject line is Hey, check out your business report. You don't have to have the exclamation point there. You could just leave it like this and then has high name Ah went ahead and created a website. If you have, let's say a website there for an attorney Landscaper, whatever business, Right? But this is more for local businesses. So you need to put the website, their address or the actual business name. And so I went ahead and created whatever business or website ran a business report. I believe it would be a great fit to help your business grow online. Here's a preview link to your business report, and then you provide them the link there where they can just pull it up automatically. And then you have here the call to action question. OK, so notice how you're not selling anything. You're just providing value and you're trying to get some feedback. Can you respond back when you get a sec and let me know what you think after you review, looking forward to hearing back Thanks best, right? So that's how simple it is. You're providing value upfront with a very in depth, sophisticated report, and then that's allowing you to position yourself as the expert and be able to come in and help them fix all these problems. So that's gonna be it for this one, and we'll see you on the next one. 44. Email Guidelines To Follow: in this video, we're going to go over the email guidelines, so let's go right ahead and jump into this. So this is what you're going to typically want tohave when you're doing cold email you want tohave an email address that is at your domain. You want to make sure that you're not sending from a Gmail from a yahoo because it doesn't look professional. It really kills your credibility. You wanna have something as simple is this year You wanna have your name here, your title, the company, your office number and then your location, your email, then your Skype, if you wanna have it there and if you're actually featured in some sort of news publications, we were featured on Huffington Post. So we're using that as that credibility, that social proof, right? And so if you have that, you can use that, and it definitely adds to the credibility and authority when you're emailing with that on your email there. So and we've gone through a bunch of different strategies with email and email personalization, but just always keep it in mind that it's never about you. It's never about Hey, my company does this. Hey, we're the best in the world. Hey, we have the best product that's ever lived that's ever been invented. It does all these different things about a block. Nobody cares about that, right? All they care about is what is in it for them. Here's a really good example here, just a plain simple example. So the wrong way to go about it. Hi, my name is one. I own a marketing agency and we do PB, csco All this stuff and what that means for you is that I love all this stuff, right? You do not want that. You want to be able tohave right out of the gate, Something that is talking to them right here is the right way. We have a unique method that can double yourselves that is talking to them. You have not mentioned anything about your company, all this stuff. So you're implying with that statement that you have a methodology to generate more leads and sales, right? That's the key thing here. Most your communications should be as a presupposition or where you are implying right where it's already kind of known. So when you're saying that you have a unique meant that that can double your sales. You are already implying you're presupposing that you can generate more leads and sales that you have a unique method, right? And that you have a marketing agency or your marketing consultants. You don't need to tell him that stuff because it has nothing to do with them. They don't care that you're a marketing agency, that you are a marketing consultant. They care what is in it for them. Right? And another thing here I recommend is being artfully vague. You do not want to give your prospect any specifics to the point where it's going to turn them off right? A lot of times on, we're gonna go over different responses for e mails on different objections that they may have. But just a good example here of being artfully vague, right? We have an automated lead generation system that sends qualified leads directly to your inbox. When somebody comes back and says, Hey, what do you guys do? How does it work, right? Nice and simple like that. You can explain the details of how it works on your discovery call or your presentation call right, because at the end of the day. What you're trying to do here is position yourself as a consultant, right? And where you are figuring out finding out information just like a doctor, right? And your then being able to take that information and prescribe them the right medication, the right type of service. Right? But you never want to give them a details or else there's no reason for them to learn more body or they could just make a decision without fully understanding. You know, one of the things that I've told people is, you know, And when they asked me for a price, okay, when they asked me for a price kind of right out of the gates. And it may be kind of an iffy deal where they may seem like a kind of pain than that kind of clients or customer, so I'll respond with something like this. So Hey, John, I really appreciate you asking for the price. Here's a thing. You know, I'd be doing you a disservice if I gave you the price without you fully understanding the value of our service, the value that we actually provide. And so what you're saying there is 100% true. If you give somebody a price of $5000 right and you tell them that it's for marketing or for a new generation, they're going to tie that price to marketing regeneration. And they're not even gonna fully know the full extent in the value of that service. Right? So that's why the pricing needs to be discussed when they fully have seen the value that your actual service provides and where they can attach that price 0.2. Although the value that you have in your product or service right, Because when you talk about marketing or, you know, doing consulting, you wanna have things laid out, line by line. Hey, we're gonna be doing this. We're gonna be doing that all these different things. So you make it sound and look like it's this huge deal which often times it is right. But they can really see the value in that because it's all these things you're doing. You're not just doing marketing, you're not just doing legion, right? There's all these different steps automation, you knows, a pure integration automation to your email, right? All these different things right then are kind of just implied. But in order for you to really attach that value to that price, you want to be able to list things out specifically. And that's what happens in your discovery call and most often there, not in your presentation call there. Now I recommend not having any type of calendar links in there. I have tested this numerous times. When you send a calendar link, the very first email people will get turned off because you're just kind of pushing right. It's like asking somebody to go to bed with you like the moment that they meet you, right, Like the very 1st 5 10 minutes you have to get to know people. So what I typically do is I will reach out. And when they come back and they say, Hey, I'm interested in having a call. I want to learn more. Okay, great. I will then send over a couple of dates or times that worked for me, or I'll say, Hey, let me know what times work best for you within these timeframes or if it works better for you and you like to schedule a call that works best for you. Here's my calendar link so you can schedule a call that may be the best for you as far as your availability, right? So making sure that you do not send calendar links to people right out of the gate and looking at who you're talking to, right? I mean, if you're talking to the CEO of a company that does 10 15 20 million, right? 50 million, you don't want to send them a counter and might, because those kind of folks don't play with calendar invites. You want to be able to go back and forth and figure out Hey, one is a good time. So you gotta be cognisant of who you're actually speaking with. Right? So another thing here, no attachments. Do not send any attachments or images. It can reduce their delivery rates. And your prospect doesn't care about your company. Any kind of white papers brochures, right? Nobody cares about that again. We are all selfish as human beings, and all we care about is what is in it for us. Okay, so that's gonna be here for this video, and we'll see you on the next one 45. Good Prospect vs Bad Prospect: in this video. We're going to go over what a good prospect versus a bad prospect Looks like. So let's go right ahead and jump into this. I want to share with you now a bad prospect what a bad prospect looks like. And I crossed off the company name the actual individual to protect their information to protect their privacy. But this is an email here from what a bad prospect looks like. Okay, so basically in this situation, I send them an email, right? And I let them know, Hang, I'm curious. Do you have capacity for additional listings? This is for the real estate market, okay? And they responded back with something where they're trying to take complete control of the entire sales process. Maybe this person has been taken advantage of, you know, previously, maybe somebody came in as a marketing agency and didn't really know what they were doing, which is, unfortunately, what is happening now in today's day and age with a lot of companies, because the low barrier of entry to start a marketing agency right, as long as you can, you know, pick up the phone or send an email. I mean, you can quote unquote. So you're an agency. And a lot of times people like these kind of no smaller businesses we'll get taken advantage of, and they'll get a bad taste in their mouth. And so they come across a very direct and kind of rude. So let me walk through this email here. So they came back and said, Yes, I'm a bottom line kind of gal. So please tell me all of the costs, the commitment, the number of leads Are you giving these leads to somebody else? How are you getting these leads? Send me your references. Right. Hold this stuff here. Right. And here's the deal, right. This puts them in the position of the Alfa like, Hey, this is what I want to know. This is all this stuff. Give me references when you still haven't even found out If there even a good fit for you, right? It may be that you don't like their Selves Process. It may be that they have a lot of holes and, you know, they come in with this kind of attitude. Is not somebody you wanna work with, right? Because when you are running your business right. You want to be in control. You want to be the Alfa right in any kind of cells conversation? Because admitted that you stop asking questions and being the listener, right? The admitted that you stop actually becoming that consultant. That's when they come over and they take over the conversation and they start asking the questions. They start dictating the direction when you need to be in control. This person here, I didn't even respond back to them, right, Because they want to know three references. They wanted all this stuff, right? And this is another thing here where I could say $5.10 dollars, $20.10,000 dollars. But if they don't fully understand the value of my services here, right, then any price to them is going to be expensive, right? So it's important to differentiate and understand. What is it that you know makes a bad prospect versus a good prospect, right? And I'm gonna show you some ways to respond to people that, you know, come across where they're kind of borderline. They're not really being rude, but they are curious to know a little bit more about you. And I'm gonna show you how to properly respond to those people in another video. But And this one here, I'm just sharing with you what a bad prospect looks like and what a good prospect looks like. So here's a good prospect. Same email. Same thing. Now this individual came back like this one. I wrote you back a couple of days ago. Did you not get my email? Yes, I do have capacity for additional listings, and I do work them properly with the sellers in mind and negotiating a good deal win win. So as you notice this individuals almost pitching himself to me and telling me that Hey, you know I actually can do this. I do this to make sure that the deals are closed and it's a win win. So the frame has shifted right there selling me. And this is the kind of prospects the clients you wanna work with ones that are open minded are curious to learn more, are almost trying to position themselves and sell themselves to you, right? And so this one said I have been a broker since 1993 took some years off to be on the developments and building side of real estate and now would like to focus on the brokerage again. So he talked about getting back to him via phone or email. So this is the kind of responses that you want to get and you wanna work with, because this is your business. If you want a marketing agency, maybe a software company, whatever that may be right. This is your business, and you get a running the way you want to. When I first started my business while back, I mean, I was at the mercy of my prospects. I would have phone calls all day long. I would have people calling me at different times asking me to do all this stuff, you know, over what we had agreed upon. And it wasn't until I decided You know what? These are the kind of clients that I want to work with. This is what I'm not going to put up with. This is just what is a complete no right. It's just I don't accept this right. And once you start setting boundaries, that's going to be the difference maker for you and your business, because it doesn't matter that somebody's paying you 345 grand a month when the client is a total pain in the neck, right? Money, it isn't worth it that much, right to go through all that pain headache and have somebody paying you. Yeah, a good amount, because you want to work with clients that you wanna work with that are, you know, actually understanding that are respectful rank. And they understand that you have boundaries, right? So I just wanted to walk you through what a good and bad prospect looks like. So that's going to be here for this video, and we'll see you on the next one. 46. My Secret Email Template: in this video, we're going to go over my secret email template now. This is a email template here that is very, very powerful. Okay, I'm going to share with you the metrics here that I've been able to achieve with this email particular template, and you'll notice here that it has 72 percent open. Right? Huge, right. This is massive. As far as being able to get people interested and wanting toe open the email. Most emails don't even get opened because they are spam. People are just saying the same thing over and over again. They're just trying to sell product or pitches service right there talking about themselves . You'll find my email copies strategy, and the framework in the process that I work with is all centered around having a conversation with the individual right, because that's going to be the best way that you can really get people to open your emails , to respond back to you and have a conversation because you're not trying to pitch them. It's like a normal conversation where if you're going on a date with somebody, urine typically not going to want to get married on the first state right. You're going to get to know each other, see if there's a fit. See if there's an opportunity for you guys to get to know each other even more, right? And so the first thing is really getting the emails to be opened and obviously get the responses right. So 72% actual open right here, 19% response rate. So let me show you the emails, and what you'll notice here is that the emails are very much so vague, but there artfully bake. Okay. And what I'm leveraging here is I'm leveraging their business. Whatever security company that I'm targeting here, the email software is going toe automatically post that in here. Okay, so I have the first name here, their business name right here. And I'm mentioning to them that I love what they're doing in the security space. Okay? You always want to have something where you're mentioning to them. Hey, I found you doing X, Y and Z, or I came across your business and love what you're doing. And we're gonna go over this framework here in another video for the email templates. But I just want to show you the metrics here and this particular template. Ah, and all the other templates that I have here as far as the follow ups, okay. And then the second line here is we've helped some of the top security and risk management companies, right? And here's a name dropping. Now this is where I've been able to leverage case studies from other businesses where I haven't directly worked with these companies. However, I'm leveraging other people's work rank. That's the key thing here is being able to leverage other people's case studies and be able to utilize that in your marketing efforts and then grow their customer base with R A C D process. Now, this is not anything crazy or spectacular. This a CD process is on our website, and it stands for awareness, consideration and decision. Nothing revolutionary, extraordinary. However, it gives the impression that we have a very unique formula, very unique process for getting customers getting clients, and so that really gives us our unique selling proposition. Right are unique selling mechanism there, and then this one here is probably one of the most important here. I'd like to run it by you to see what you think, and if it might be of interest to you, and if not for you, maybe someone else, you may know that would qualify. And this is artfully vague 101 This is extremely powerful here because I didn't tell him anything about how the A CD process works. But I did tell him that we've used this process to get customers for these types of businesses up here, right? And so it has that curiosity factor there where we're letting them know that we would like to run it by them. Deceiving may be of interest to them. And if it's not for them, if it may not be for you know their business, then maybe somebody else that they could potentially recommend rank those kind of the curiosity factor and then the take away. Because I we're letting them know that if it's not for them, then somebody else that they may feel or think right, that would qualify so very powerful. And then I have here. The call to action would be a good time for us to connect. Remember, with the call to actions you don't want to be, Maybe probably, Can you do you right? It's all about. Hey, when is a good time right for us to connect second email here. Okay, We have nice and simple high first name. I'm sure you're busy and wanted to make sure this didn't get buried. Right. This is Ah, believe it's two days after. And then this one here. I think this is three days after, and then it's pretty much the same. Hey, I sent you an email while back and wanted a circle back and make sure you were able to receive it, right? And so pretty much the same thing. And then the final one here is the ah, high first name. At this point, I'll assume this isn't a priority at this time. Please feel free to reach out If anything changes. We love to work together. So this is my secret email template here. This is extremely powerful. This line right here is really what sells it and what really gets people interested because we're not only telling them that we are an authority that we have. You know, previous clients that we've been able to work with and get results for rank and using our unique methodology are unique process and then we're looking to find out if they would be interested in learning more about it. And if it's not for them, right, then somebody else that they think or feel would qualify. So this is extremely, extremely powerful here, So use this template here. I wouldn't recommend you use this word for word. Take this template and kind of customized and making your own. And that's gonna be here for this one. 47. Converting Emails Into Meetings: Okay, So in this video, we're going to go over how to convert e mails into meetings. So this is where we're going over some email responses for people that come back that don't respond that do respond. How should we approach our responses as faras getting back to the businesses that get back to us that are interested in learning more when it comes to converting emails into meetings ? One of the things you have to understand is that one of four things are going to happen whenever you send an email. It's always going to happen no matter what. And the 1st 1 is, the prospect is going to respond positively. Okay? And they're going to ask for a meeting. They're going to respond back and say, Hey, you know, I want to know more. How can you help me? What can you do for me, right? Or number two, they're going to respond, asking for more information. Yeah. Hey, can you send me some information about what you can do or how does it work? Right. And we have very precise and specific responses that get people passed this and get them to actually book an appointment with us, right? Because there's really no reason to send over information via email, right? Because then the ball's in their court. You want to maintain that curiosity, Maintain the Alfa position. OK, number three, the prospect does not respond to the email. Okay? And this is for whatever reason, right? There may be busy. They got distracted. Maybe the red it's and they where looking to respond back. It just slipped their mind right? And it happens a lot. I mean, you'll be surprised. On the third and the fourth email, you'll get businesses that come back to you and say, Hey, I really appreciate you reach announce. Unfortunately, I was busy where I was away or I read your email and I was going to respond. But I lost track of time, you know, whatever. That may be right. People will thank you because you are being persistent and inevitably, there's going to be some that get upset that you're e mailing them three or four times, but those are very few and far in between. And if you're using the emails that I have in this program for you, right that I have been tested and get results. Then you're going to minimize the number of people that come back and even, you know, get upset at you for sending multiple emails, right? And so Number four, they're going to respond by saying that they're simply not interested. And we have a precise response for this as well. And so if the prospect comes back and they respond with a day in time that they're available for a meeting, then this is where we want to ask them. Hey, what's the best number to reach them? And that you're going to send them an actual calendar invite or send them a calendar invite and respond to the email, letting them know. So here is a response. Okay. Hi, John. Great hearing from you. What's the best number to reach you for a call? Once you send that over, I'll go ahead and send you over a calendar invite. Looking forward to chatting with you soon. Thanks. One. Okay. This is when they respond back and they say Yes, I'm interested and having to call at this time. Or are you available at you know Tuesday at 3 p.m. If you have availability, this is their response so you would send back to the okay and then email response number two here. This is where you guys have agreed upon a time, okay? And you say great hearing from you. I just sent you over a calendar invite for Thursday and 9:30 a.m. Pacific standard time. If you have any questions in the meantime, or if there any changes in scheduling, feel free to send me a note. Thanks. One. Okay, Now, this is after they respond back. And they say that Hey, they're interested, and they come back to you with some times that they're available. Okay, Now, if a prospect does not propose a time, you want to respond back, giving them options, Okay. You want to give them to different days with three different time slots? You want to make this as easy for them as possible, toe? Actually, schedule an appointment with you, right? You want to lower their resistance so they don't have to think about it. Right? And show them that you're flexible in case the time slots do not fit their schedule. Right. So here's an example. Email. Hi, John. Great hearing from you. Here are a couple times I work for me this week, Tuesday, Thursday, or Thursday. Two different times on this day right here. And then this one are here. So two days and then you want to have one day be two different times, and then one day be one time right here. Okay, Go ahead and pick a time that works best for you and I'll send over a counter invite. If none of these work for you, let me know. And we can work around your schedule. Right? Here are the reasons why prospects are typically not going to respond to your email. Your email got lost in their inbox. Remember, people are getting tons of emails every single date. That's why, with our e mails, we are customizing. It were personalizing them. We are asking questions were like having a normal conversation versus those other emails that are being sent out there by other marketing agencies that are just pitching products, right? Pitching services. We're not like them. We are digital marketing agency elite consultants, and we have normal conversations via email, right? The second reason why they don't respond is that they were going to, but they forgot or got distracted. This is a big one here because I'll notice that, and you can see in your metrics that people will open the email, but they won't respond. And then 1/3 of the fourth email they will respond back, saying, Hey, you know what? I read your email. I was going to respond, but I got pulled away to another task, right? Whatever that may be. In the number three, they had other priorities at the time. Perhaps they were involved in a particular meeting, or they were doing something that didn't allow them to respond. And then email got buried right? And the number four. They didn't read your email fully and didn't realize the value that you could deliver. This is where a lot of people get it wrong where they'll send an email and it's a pitch. And so sometimes people reading email and not get past the first or second sentence, and for whatever reason, they didn't see the value. And that's okay, right? You have to understand that this is all numbers game. The more people that you can reach out to, the more prospects that you can, you know, having your pipeline, the more clients you're going to be able to bring on board because some prospects are just never going to become clients right in the first place. And so that's OK, understanding that you know only some of them are going to respond back and out of those that respond back. You get on a call with them and you know only a small percentage of those you're going to close. So understanding that will make a world of difference for you. And so we have here when prospects asked for more information. So let's say somebody comes back to you and says, Can you send me some information about this call or about whatever you're talking about before we have a call? And so we can say Hi, John, great hearing from you. Now we've helped businesses like yours grow by Facebook ads. If you have a unique mechanism here, even better, Google ads, whatever. That may be, right, but that's just a small fraction of what we do. More importantly, for us to see if there's really a good fit here or a fit to work together, it be best if I can understand your situation better figuring this out shouldn't take much time. Do you have 10 minutes up on a quick call over the next few days? Right. Nice and simple response here. We don't want to send him information because then the ball's in their court. They're never going to respond back. There is no reason to write, and we don't just want to send them, you know, information on salon, right? We want to first even see if there's an opportunity for you guys to work together. If there's, you know, synergy there, right, if there's a connection. And so that's why being able to get him on a call is what is most important. OK, coming down here when they say not interested. This is a very simple response here, where we can kind of figure out Okay, well, what's the reason? Right? Thanks for getting back to me. Any particular reason why this isn't a good fit for you right now or a good fit, and then we give our reason. The reason I ask is because some of our clients felt the same way until we were able to educate them on the power of Google ants or Facebook ads or you can say we were able to get them results using the power of Facebook or Google, right? And then down here, I'm happy to send over one page case city on results we've been able to achieve, if you'd like. Now we have a video going over where to get case studies. If you do not have any so very easy for you to find a case of you that you can send over, preferably tohave a be in the same niche, if not niche in the same industry. So if you're working for that, say home services companies and you are working with the landscaper and you're trying to get a fence remodeling company, right, that could be the same same thing as in the healthcare space. If you're working with, like, pain management, doctors or plastic surgeons, right? And maybe you work with the dentist. Any one of those in the healthcare field Should we just find, Obviously, if you could give one that is precise and very neat specific, that will be better. However, just having one in the, you know, actual field healthcare construction, home services would suffice. So that's gonna be a here for being able to convert emails into meetings and we'll see you on the next one 48. Schedule Calendar Appointments: in this video, I'm gonna walk you through. How did create a calendar invite so you can send it to your prospect? So whenever they have responded back and you guys have agreed on a time on a date, I want to make sure that you are cognizant and aware that they may be on the East Coast. You may be on the West Coast vice versa. So keeping track of the times, right. Making sure you're not sending the wrong time. So let me just kind of walk you through how I go about creating calendar invite. So let's say Monday here, the fit at 10 a.m. I'll go to more options. I'd like to have this screen here and let's say it is with Mike. So but one and we're output either. Micro want Mike one meeting, and then I'll put like the company are says me digital marketing, Okay. And then I typically like to do the discovery calls for about 30 minutes. No repeating. And this is the most important thing here. Okay, So you wanna have three notifications here? We wanna have one here 10 minutes before the meeting and then one hour before the meeting and then one day, OK? And typically you wanna have thes meetings here, booked out 24 to 48 hours, at least in advance. Okay, Because it's going to give you a little bit of time to research the company a little bit further, right? So that when you're coming into the discovery called, Yeah, you're finding out more about the pains and challenges, right? You have a good framework toe work off because you've already done a little bit of research on the prospect, right? And so in here, in a description, you know, it depends on the prospect, but sometimes I wouldn't even put anything. Sometimes I may put Discovery call or quick meeting to learn more about X y Z, right? And then nice and simple. I'll just copy place the email address here, and then I will save it, and then they'll say, invites external guest. Yes, on. Then you go ahead and do that. So it's that simple. You want to make sure you have at least three notifications here. That's the biggest thing here. Okay, on. Oftentimes it'll ask you to add a conference. No conferencing. You don't want that. That's unless you're doing like a converts call. But I would typically just have them provide me with their phone number or typically, when they respond, they have their number, their on their signature. And I'll just quickly verify. Hey, is just going to be the best number to reach you. Write whatever that may be. But the biggest thing here that I want you to come away with is that you want tohave at least three notifications. You want them to continually be reminded that you guys have a call coming up. This is really how simple it is to create a calendar invite again. You want to make sure that time zone is correct for your time zone and then their time zone as well. So that's really going to be here. You go to save, then it will say, Hey, invited external guest. Great. And then you'll have a chance to be able to accept it, and so will they. So that's gonna be here for this video, and we'll see you on the next one 49. Booking Software Walkthrough: All right, so let's go ahead and go over, Cal. Only here. This is a call booking software that is very important for your agency. If you're gonna be getting folks on a phone call and driving them through your sales funnel and your whole cells process, there is very important that you have a call scheduling software so that it's able to convey that professionalism that you're serious business, right? You're taking your business serious and that, you know, you want to avoid that back and forth of Hey, when is a good time for you when it's a good time for me here, you available at this time? It's just like a to make things easier for the both of us. You can go ahead and schedule a call on my calendar booking here, and we can get together when you actually earliest convenience rank. And another thing that you could do what this is allows you to add some questions in there to kind of pre qualify prospect. So let me just go over here and show you some of the options. This is free. Um, the only thing is that it's gonna have a limited amount of questions that you're gonna be able to have in there. But still, the free option is still a good option for you. So let's go to the different features here that have in the different packages so you can see most likely would be built annually. So Okay. All right. So the basic here, right, you get to integrate with your calendar. This is making sure that you have, like, your own G suite that integrates with your email, right? Schedule unlimited events, Okay. And so you're only allowed to have one type of event here, So move over this when I walked through the actual calendar there. So okay. And so you can have your personalized count only link. So, uh, just like this year, whenever you have a calendar set up and you're ready to go in, you may be sending within an email or through any type of prospecting to Facebook, lengthen or whatever. Maybe you're gonna have your own actual link here that you can send the prospects on. Then they'll be able to schedule a 15 20. Whatever. How many minutes you want to call to be? I typically like to do about 25 30 minutes and often times it will go over, or sometimes it will be less of it. You know, the prospect isn't a good fit and that so here, you can remove the county branding. If you have the paid this free version here, I mean, it's it's it's going to be the best thing for you if you're just starting out. So let me just look, I log in here and I'm gonna show you how this all looks. Okay, so let's get this done here. All right? So you have the ability to change these up. So let's go to the 30 many one here. Right. You have the different meetings that you can set up here, So let's go to at it. Okay? And you go the invite t questions. This is where you can add questions. So I'm here. You can put in, make it required. You can put in Let's say, what is your monthly advertising budget, and then you can have this be check marks so you could have 1000 to for 99 then that something like this a grew applying. Okay, we're going to add in the 99 plus Okay, so it's going to save, and so we can look at this very, very easily here. Soto view Live link, OK? Huh? Okay. I see what it was. So we need toe actually. Have this activated. So the scene of this looks OK? Great. So now people can come here and they could schedule a time. Okay, I'd say here. Okay. And then here you see the monthly advertising budget, right? So basically what this does is it allows you to really get an idea as faras what the prospect has as far as their advertising budget. Ask any other questions, Faras what are the problems you have are now with your business? Are you currently doing any type of online marketing? So it's really allowing me to get a good understanding of that business on were there at as far as your current situation. Okay, so, I mean, go over here, some of these other areas. So you get the questions here. You can add those in there. Okay, here's the notifications. Right. You can actually even personalize an email here because oftentimes the email it just says, Hey, your bookings confirmed. You can actually personalize this and put some other stuff in here like a but look at you gotta upgrade to do this. So we've never done this before as far as the personalization. So there's just some different perks from being able to actually have free account versus actual paid accountants $10 a month. Very inexpensive, but definitely not a necessity there. Okay, so let's go ahead and hide this up here. But one quick thing there, if you're just starting out right, use this type of set up. But the way that we like to run our business is that we like to have things where right after they book a call, we send them out in email. That is personalized. Says he thinks, really appreciate you taking the time, you know, to really book a call with us and to discussing of your business. This is how you know the call is going to go. This is what to expect. So we have those two Yunos in between that go out on the day of the booking and then the day of the actual call right eso whenever they both to get an email whenever actual call is , they get another email so, I mean, it's really important to do that. But again, if you're just starting on, may be your budget isn't isn't going to allow you to go with this free set up here and maybe send those personalize emails manually. OK, so ah, school of the confirmation page here. Okay, this is all for the premium. Let me go. And I want to show you hear some of the advanced areas, so let's go to so cancel here, okay? And I believe it's up here. Okay, 30 minutes. This is the link. Okay, here we go. So this means that people can both things out 60 days, you know, out. And I don't like that. What you want to do is you don't want to book people out true far out, because then people can forget. And it's just and I don't like to put this out more than, like, 11 days. You can put in the 15 but I like to do 11. Okay, So that means that people cannot book out past 11 days, okay? And I don't like to also have me be available all the time, so I'll come in here, and I will putting in like, see here. And you can add different intervals so you can put, like 9 to 5. Here. Let's go to Gerald eight to say this is 11. Okay, 11 a.m. Maybe you have 12. 30 to 3 p.m. And so you have different intervals there so that you can actually have different windows, right? That you're not able to have appointments. It actually allows you to look like your little bit busy. Right? And you're not just overly available. Um, so it adds a little bit of, ah, scarcity there. Urgency to Hey, you know what? I don't have very many slots open, but I am busy. Right? Okay, let's go to the advanced here. So this is where you want to change the increments. So I would say that you have increments of 60 minutes. Okay. Just give you a little bit of time. Prepare for the calls. I'm even throwing 25 30 minutes long. You're not going to have calls that are, like, right after each other as faras, Like, five minutes where maybe you need to take 15 minutes or so and prepare. Obviously, you want to look at the company's information companies business have a little bit of understanding of who they are, what they do and how you guys can potentially help them. You can Okay, use this setting to prevent Last minute. Okay. So basically, I would put 24 hours. This needs that nobody can book a call right away. It has to be at least 24 hour window. So then you go to save, okay? And so that's really it on, then you go. Let's go back over here. So now this is the only one here that's active. Meeting with the free one. You can only have one of these activated time. So basically, whenever somebody wants a book, a call, you send them to this link right here. Okay. Through this, this is doing. And so you could put this in your email. You can put this in your all your marketing material where you're sending people to schedule a call. This is where they need to go. And as soon as it book call here, they're going to get an email confirmation. Right? That says, Hey, you're calls booked and it automatically as to the calendar. So let me know if you have any questions on this, but this is how you're gonna set up the camera only booking software 50. Cold Email Automation Tool: in this video, we're going to walk through email automation. The email automation that I recommend is woodpecker dot Co. And you're going to have a link to sign up where you get free 30 day trial. So basically, all you gotta do is come in here, go to campaign school to create campaign very simple. And so we want a name or campaign. This is Ah, it's a sample campaign. And then we put number one here. We can put the data's wealth who want today is to 7 20 You just put a date on there and then we want to put in our address here assed faras who were sending this from. You'll connect your email there in the settings area. Very straightforward. I just want to walk you through here how to set up an email campaign with the follow ups, okay, and how to use all the different feature. So we're going to grab a subject here. We're going to put first name. What you notice here with this syntax is that as soon as we upload the email list, it's going to automatically pull from this. Here's faras pulling the first name in that analysts, and we'll walk through that I hear in a moment. So first name and then we want question. Okay, that's going to be the subject line here. Okay, so let's go ahead and grab some email. Copy Here. So let's go like this copy, And then we're going to put that in there, Okay? And then we want to change this here to first thing right there and then Whoops. We got three right there. Came across your and then a one foot company here company and love the quality of your work . And then we have the question here. We'll just put here. Are you going to take on additional dental? Or let's just say implant patients nice and simple here, Okay. And that's good right there. And so what, you'll notice when we're setting up this email campaign is that we're going to upload a list, and it's going to automatically fill in this information, which is great for us, because we don't have to do it right. So you want to make sure that you have the time zone set up. If you're on the East Coast or whatever time zone you're on, how you want to make sure that it set up here properly and I would start off. If you have a brand new email domain, then I would start off by sending maybe 5 to 10 emails a day and then slowly increasing. Okay, so let's go ahead and add an email. So then this is email number two K follow number 23 days after. Unless they respond. Okay. And so nice and simple here. All we gotta do is go to boom right there. Okay. Hi. First name. I'm sure you're busy dot We better do it. Keeps the same subject line. Okay, that's we want to do. And then even on number three here. So this is where we're going to copy our email? Go ahead and grab that. Okay. Nice and simple. Here. Quit implant patients at this time, and then this is our final evening right here. Email number four. And this is where we're telling them That sounds like it's not a issue or a problem for them at this time. A priority for them, Right? So just like this? Nice and straight to the point. Ok, great. So this is our four email follow up sequence. if they don't respond to this 1st 1 here, you're going to get another email three days after another 13 days after And if they respond, they're going to automatically get removed from the email sequence. OK, so now let's go here and upload prospects, okay? And we want to import. And so what I have here is this Doc, Okay. And this is the list of we're going to upload just for example purposes. And as you can see here we have a company. We have website first name, last name, title email. Right. And all of this can be added is customized feature. So that so we wanted to have of the website be something as far as a customization. Let's say we're talking about their website specifically like, Hey, I was on your website, you know, x y z dot com. Right? We can put that in there, so it's more personal and customized. The more that we can customizer emails, the better is going to be because it's going to look like we actually took the time out to write out these emails individually, right? Even though we're sending them in mass bulk. So we're going to go ahead and upload this doc here. We're going to go to school, see SV here, Okay? And then we can go down to at prospects we want to import. Okay, Have it in there. Uploaded import. Ignore the new entry and keep the existing contact intact. Okay? Yes. Okay, So now you see here the different fields rank. So this is for company, right? Websites. We have websites, and then we have first name. That's all we need there. And then, obviously the emails there. So that's gonna be good. Let's go to imports. And then the emails are imported. So let's go to preview. Okay? And so you'll see here how this set this up, right? It automatically added in the first name and the company, right? Hi, Al. I came across your Brookfield properties business or company. Right? We can customize is further, and then it's filling in the information from the spreadsheet. So this is how we can use email automation to our advantage and be able to send out hundreds of emails a week and even thousands if you're able to get up to them all on automation and where it looks like it's customized and personalized to these individuals, right? Because all we got to do is make sure we get the right information from our email. This provider what? You're going to have access to several in this program, so that's going to be it there, which you can also do is do a test run and have some email sent to you for test. But this is pretty much all you need to do here, and then you need to start your campaign. You can set it up for the next day. You can set it up for next week. You can set it up so that it goes out at a certain time so you can really program this and customize is to your liking and really be able to send out emails and book and start getting in a ton of leads. Okay, so that's gonna be here for email automation, and we'll see you on the next one 51. How To Get Clients on Linkedin: in this video, we're going to walk through how to get clients on lengthen now lengthen is going to be another resource for you to be able to go out and get clients. The difference here is that this is more of a professional B two B type of platform, which means people are being social and they're interacting their networking. But it's strictly on a business level, So you have to become aware of the type of interactions and the communication that you must be exhibiting with these types of individuals because it's a higher level of sophistication . You wouldn't be communicating the same way to people on lengthen as you would be with somebody on Facebook or INSTAGRAM, right, you need to be able to communicate in a professional manner, have a conversation when somebody and understand kind of what you need to do to position yourself properly. So let's go right ahead and jump in here. So the first thing that you need to do is do a complete profile makeover. You wanna have a custom profile banner, and you can get these created just by simply going to Campbell dot com and create a simple banner and I'll take you maybe 20 minutes at the most. Just make sure that it stands out and it really positions you as an expert. Now, along with having a custom profile banner, you want to make sure you have a professional headshot. Okay? And that kind of goes without saying, Just make sure that you're presenting yourself with a photo that showcases that you are professional, that you're a business owner, that you're serious rank. And I wouldn't recommend using your photos that you have like on Facebook, right? Facebook. It's social. It's family and friends with lengthen its B two b. It's networking. It's a business from Cam. So then you want to rewrite your profile headline. Now, this is a simple a saying, Hey, I help X y Z businesses obtain X y Z achievement or goal through X y Z mechanism. You could make it like that or just have it very nice and simple. I help ex businesses accomplish X y Z okay, and then after that you didn't want to go and rewrite your profile. Okay, In your profile here is very simple. You can start with the problem solution and then call to action type of framework where you talk about Hey, are you struggling with X Y Z? Tired of not getting leads coming into your business or patients not coming into your practice right? And then you place yourself as the solution. Hey, we have a system to generate leads on demand, customers on the man patients on man, right, whatever that may be. And then you have a call to action like a message me or, you know, schedule a call on my calendar here, right? Nice and simple. But really, the big thing here is a lot of the times with lengthen, and you want to keep this in mind is that so many people are spamming other people out there, and so it's the same old messaging back and forth. And so you have to take this from a different perspective where you want to have a normal conversation with people and you wanna have, like, open ended questions that are geared towards individuals and not just trying to come across like just selling them. And the best way to maximize that is by letting your profile do the selling for you. That's why it's important to showcase what you do, who you serve, how you help people, right, so that when you get a connection they're going to go to your profile. They're going to see you. They're going to look at your headline. They're going to look at your profile summary, and they're going to know exactly what you do. So you don't really even need to sell them because they already know what you are an expert in right. And so the next thing that you want to do and this is going to be through lengthen sales Navigator highly recommend that you pick this up and it's going to be free, okay for a believe 30 days, and then it's like $80 a month. However, I mean, it's just a fantastic tool, because what it does is it allows you to search leads based on specific criteria, and you can get real advanced here with the Boolean search. However, for the most part, you're just going toe. Want to type in a specific industry specific market vertical and be able to go from there on then. This is typically how you can break down the different data sets, so you have location, industry company size title so you can get very specific here and build up several thousands of contacts and be able to get these into your pipeline as far as getting them connected, right? Sending out those messages and we're going to go over You know exactly what type of messages to send. And I also have some templates for you to be able to use as well. So this is just building up your audience here, rain, you have reading on your profile, you're building up your audience, and now we're ready to build up this targeted prospect list. OK, And then this is an overview here of the three steps. Okay. And this is something that I'm taking from an actual presentation that I used to sell to my clients for lengthen actually generation services. Because we work with several different types of security businesses, even cybersecurity businesses. We typically will use length in for clients that want to go after big businesses in conjunction with email marketing. Okay, And so this is really the three set profile that we go over with them and we implement for them, and it's going to be the same for us. Well, And so the step one here is Profile Makeover. You want to make sure that your profile is doing the majority of your selling, Okay, Because too many people are coming across very Sales E instead of having a normal conversation. Okay, so step one is the profile makeover. Step to this is where we build out your target audience. This is where you go in there. Use the length in sales navigator, and you really narrow down who, exactly? You want a target? You want a target home? Remodeling companies, You want to target large beat of bees. And so step number three. This is where you message the target market. This is where you want to have those normal conversations. This is where you want to create your messaging copy and make sure that you're just looking to connect with people. You're just having a conversation. You know, you're not doing anything as far as trying to sell him trying to pitch them Just a matter of saying hey, and I'm looking to connect with other like minded individuals will walk through some messages here, but it's really about making sure that your profiles updated at your building the right target audience, depending on who you want a target. Okay. And the number three after you've read in your profile, you built your audience list there, then it's about creating those messages. Okay? And this is where you couldn't do a lot of this through automation as well. So let's go ahead and jump over to the messaging templates. All right, so here we are in the Lincoln outreach script templates. So what we have here is we have some message templates that you can use to be able to connect with your target market and start a conversation. Okay, because that's the biggest thing here. We want to connect with their target market. And then we want to have some sort of conversation starter that we can send over after we've been connected. So we can generate some interest with that lead if there's an opportunity. So here's some key things to keep in mind. Here. Lengthen is the biggest beat of being a working platform. Online people are on link, then to network and to do business. Keep that in mind. Okay. People are on here to do business there on your toe network, but it's important to understand that they're not on year to be sold and to be pitched products and services. Remember, people love to buy, but they hate to get sold okay and understand that there is no perfect I'll reach formula. Okay, it's really about just having a normal human conversation with somebody. Okay, That's really what I want you to understand. It just any type of outreach in general. It's about having a conversation just like going out and trying to attract the opposite sex . When you're looking toe attract somebody, you're not going to go up to them and talk about Hey, do you want to get married? You want to talk about Hey, what kind of things are you interested in? What kind of things are you looking for in a particular individual, right? It's very much so. Dropping their guard. It's very open. You just being a normal human being and having a normal conversation right and understand that people want to feel the sense of significance and importance. Okay, so any time that you can compliment them on their work on something that you notice about their profile right in the other accolades that's going to be a bonus as well. Okay. And one key thing here I really want you to understand is that don't just copy and paste this word for word. OK, followed the structure. Look at the structure that this is set up in OK, And if you follow the structure of how this is outlined, then you can come up with your own type of messaging that you can, you know, Gajoen Unique twist to so that it's coming from your own language. Okay. And so there's automation tools you can use. There's linked helper. There's lead connect. There's Meet Alfred. They all work great. Just a matter of which one you want to use and then hosting articles and content will help you with your authority in your credibility, OK, because you can literally go to somebody on fiber and have them write to an article for $10.20 dollars, whatever that may be right, and then go in. Maybe add some of your own unique twist to its to the actual article and maybe have it talk about how to get customers online through paid advertising or maybe through Google, maybe through Facebook, right? So where it really positions you as that expert like you know what you're talking about rain and be able to post that content through your LinkedIn profile. Right? And then you have your connections be notified of your post rain, and then they will be able to see that and then automatically you've positioned yourself as the authority and credible expert. OK, so very easy. Way to really position yourself as that expert. So let's look at the messages here. So message number one, this is the connection one. Okay, so it's Hey, first name. I'm looking to connect with more people in the X y Z niche and came across your profile because we're in the same space. Would love to connect cam or love to be connected and really just a matter of coming up with a message here that is very nice and simple. Non intrusive. Hi. First name. I'm looking to connect with other individuals in the X y Z space and that's it. And then you want to give a reason why because of X, y and Z. You know, I found that or I notice that or we can mutually benefit from being connected, right? Something along those lines where there's mutual benefit. Okay, there's an opportunity for you guys to potentially do something down the road. You want to give somebody a reason? An actual real reason to connect. You wanna have it Be as personal as you can write in. If you're doing the automation, it's going to be a bit more difficult. However, you want to find something in common with that market with that niche where you can send this message out on auto blast right through automation. Okay, so then this is the second message. This is after they connect with you. Okay? And so this particular follow a message here is good for networking and for looking to support each other. Okay, so it says thanks so much for connecting with me. I like to get to know my connections a bit better. And if you're open to it, I'd love to chat with you over the phone for a few minutes to see if there's any way we can refer or support each other. Either way, have a great day, okay? And then we have these two other messages here for just simply starting a conversation. So message one. Hey, first name. Thanks so much for connecting with me. I'm curious. What do you think about whatever is hot or new or interesting or something that's going on in that particular market, right? If maybe you're going after the real estate agents or the real estate. Mitch, you could maybe mentioned something about, you know, the cost of housing or whatever. That may be right. Something related to that niche for that industry. And then message number two. Hey, first name. Thanks so much for connecting with me. I'm curious. Do you offer exercising service? So this where you're looking to find out if they do, if they performer, they service a certain type of customer or a certain type of service. Okay, these air. Just really nice conversation starters. You're not selling anything. You're just looking to have a normal conversation. Okay, so let's take a look at this one right here. This one is good for getting straight to the point. OK? Hey, First name. Thanks for connecting with me. Looks like you do some great work. I'm actually looking to partner with a dentist or contractor that can take on additional dental implant patients. Home remodeling jobs, or whatever kind of project or, you know, customer patient that your particular market right services. And I'm curious. Do you currently have capacity at this time? Right. This is where you're just coming across direct straight to the point. I don't necessarily like these a whole lots, because they do come across a little bit more sales ing. However, it's best to test for your market and understand what works and what doesn't work. And so you've got to test it first, to be able to find out. You know which type of market is more open to this? Because for some markets, this kind of message is actually a little bit more okay, and they're more accepting because they like to get straight to the point. So you have to test this with several markets. So this is a good message here if you want to get straight to the point. And so then we have a message. Number four here. This is good for letting your profile do the selling for you. And this is one of the best strategies here because you're not doing any selling. You're not trying to pitch anybody. You're not trying to you know, come across like you're just trying to sell them on your product or service is just Hey, thanks for connecting with me. You're telling them. Thank you. Right. I'm looking forward to exploring how we can mutually benefit from being connected. And then guess what? After they accept your connection and they look at this message, they're going to go to your profile. They're going to see what you do and how you help people. And so this is a great way to let your profile do the selling for you, where you're just coming across like, Hey, hey. I'm just looking forward to seeing how we can mutually benefit in the future, right? That's it. And then they're going to check you out and you're profiles doing this selling for you. Very, very powerful. And so message number five here. Okay. And so this is similar to message for here to pretty much the same. Except we have a call to action or question down here. In the meantime, if there's something I can help with, please let me know. So this is where you're actually asking a question and you're looking to start a conversation. Okay? and this gonna work for going after really any type of business. That's on link then. But just keep in mind here. When you're communicating with people on linked in, you want tohave a normal conversation. Okay? You do not want to be trying to spend people with Hey, can you take on more customers? Hey, can you take on more clients? Make sure that you understand your market, you understand who your customers are and that you're communicating with them with their own buzz words and language. Okay, so that's gonna be here for how to get clients on link then and we'll see on the next one. 52. Linkedin Basic Search Overview: All right, so now I'm going to go over the lengthen basic search. Now, if you're doing prospecting, if you're looking to get clients and you're looking to maximize your lengthen profile, ah, highly recommend that you utilize the link in sales Navigator tool because that's gonna help you with being able to send a lot more connection requests and then also with being able to see and have available more profiles that you can connect with. As you'll notice here, through the lengthen basic search, you're going to be able to come up with ah, lot of different search criteria. However, the results are going to be limited because that's you know, where Lincoln is making their money, as's faras the tools and different forms of services that they provide. So let me show you here, let's say I were looking for dentists to work with. Let's say I'm looking to contact dentists to see if there may be an opportunity for us to work together. Maybe I'm trying to sell them marketing services. So just happen. Dentist there, and we can break this down here. We can go toe all filters and we can break this down by let's say just the United States. And let's say I just wanted to focus in on the saddle area on Let's say that obviously just English and then we'll go to apply. So I'm just gonna open these guys up here, right? I'm not even going to message them or anything like that. I just want to show you something here. So there is this profile, this one here. Okay, great. Now let's go back. And that's even kind of Look at this guy here. Once you go through, you know, a certain number of dentists that you're not gonna be able to, you know, have many more to reach out to in connect to, like, If you wanted to connect with Let's say, you know, this guy, this guy, this guy, this guy, this guy, this guy, right, you would only be able to connect with a certain number of individuals. So the looks like this has changed recently. But you have the ability to look at all the different dentists right on lengthen. But you're only going to be able to connect with a certain number of individuals. Okay? And so that's the key thing here. Is that the length in search. Right Justice. Typical search filter here criteria is going to be easy for you to find out how many people are in the actual results and maybe connect with 10 15 20 of them. But after that, you're going to get limited. But the search criteria is, you know, a great, which is kind of getting idea and play around with lengthen if you're just on the free plant. So let's say I also want to look at let's say, uh, pyro. Let's not look at a cry factor. Let's look gets, um, a top Tami Trist. I don't think I spoke that right. There you go. So there's 84,000 just about results here. Okay, great. And so the search results here are going to pull up. You're going to be able to see a good number of individuals. Now, let me even also show you another thing. So if you're going to companies and let's say you wanted to look at stopping dentist here and let's see if we can pull this one up here now, this has 363 employees. Now you'll notice that you're not gonna be able to see everybody's name here. And then if we go to second page lengthen member lengthen member, those are the profile that you're going to be able to unlock, and you know you'll get limited every so often when you're trying to look at a ton of profiles and you don't have the sales Navigator tool. But once you have the Sales Navigator tool, I'm telling you, it's going to make a world of difference for your outreach. But as you'll notice here, you cannot see all the actual information here as far as for the individuals, but highly recommend that you utilize those Navigator. I just wanted to walk you quickly through here. The actual search criteria and search filter is right. If you want to find different types of individuals, different people in your market, all right, so we'll go ahead and see you on the next 53. Finding Hot Leads on Linkedin: in this video, we're gonna walk through the link, then sales Navigator tool. So we confined different prospects, different customers that we can go after based on a certain set of criteria. Now this is a pay tool through lengthen. I believe it's about $80 a month. However, you do get a free 30 day trial, and I highly recommend you pick that up because it's definitely worth it. And you can easily start building relationships connections just by using this tool for 30 days. So I want to show you how you can build out a specific audience here so we can come in here , Look at geography. Let's say that we wanted to focus. Let's say, just in California, I just want to focus in the California area and I want to. Then come in here, look at let's go to not a specific company. I want to focus in on security and investigations, OK, and then I want to focus on companies 51 to 200. Okay, great. And then we want to go to seniority level here. That said, we want to focus in on the let's see if we can find the sea level. Let's go to sea level here and then VP's and then directors and then managers, because what we're going to be doing with their e mails is we're going to be going up top here e mailing the sea level, folks, because what we're going to be doing with our email Ah, lot of times is contacting the people above each department. So if we want to get a hold of the VP's right, we're most lucky going to send an email to the sea level, folks, right? If you want to get a hold of the managers were most likely going to be contacting the directors because these guys are going to delegate down, right? So let's go up here and take a look at this list. Here we have 1325 okay, and then we can look at the actual owners there, and then we can come down here and we can break this down even further. We want to get these folks that are in business developments that we want to hit the folks that are in sales. Right? So this is how we can break this down even further or we can break this off here, okay? And remove the included sonority level and break this down even further. So that's what we wanted to come in here, and we wanted to go into the business development. Okay, that's the function. And then we want to target CEO's, right. Uh, let's go over here CEO, and we want to target C i o. And then when it started director, we'll just put a director in there and then manager so we can break this down pretty much. However we would like, right, we can break it down by specific actual title. Here, you can see the list is actually smaller. Weaken, go here If we know exactly who we're targeting, let's just say for this example here we are targeting just to see Iose here. And then we're targeting. Let's go to security. It's got a security director, director of security. So we know and what's even going on here. And typing and VP of security Perfect. So now we know that we can contact thesis level folks for giving in contact with the V P and directors and if you want to get a hold of directors, were most likely going to contact VP's, but often times the directors you can contact the sea level and the VP level folks, and then they'll ford him over to the directors. So 17 let's go ahead and break this down to the entire US here. So I know there's more. We just got to break this down a little bit further, but I just want to kind of give you an example here of how we can break this down. That's what we wanted to look at this guy here so we would be able to look at his profile is miss that. Typically, we should be able to find their contact information in here. Eso reports to specific manager conceive. They don't have any contact information in here, but what we can do is very easily send them a connection message, right? And my strategy, typically that I like to use is I was in the connection message to just say, Hey, John Smith noticed you're in the X Y Z industry, really looking forward to connecting with their there fantastic. They accept our connection requests and then I'll follow up with another message that says , Hey, you know, Jack I really appreciate you accept to me, to your network. I'm looking forward to exploring how we can mutually benefit from being connected. Oh, hey, by the way, I do, you know, or are you currently or what is your experience, right? So I'm opening up dialogue and asking a question. The problem with Link then and where people dropped the ball here is everybody's just trying to sell. There's no connection. There's no actual conversation, right? The way that we do it is we make sure that our profile is really up to date. It's stating the benefit, the outcome that you actually produce and, you know, provide. And that's doing the selling for you because you're coming across and you're like, Hey, we specialize in X and why we could do this by Allah Block. They're getting turned off because lengthen is something where you need to have a personal connection. Personal kind of experience is have a conversation right, and people are not realizing that. I mean, we provide lengthen services to a lot of different companies, especially in the security space, and one of the things that we do is always looked to build a relationship and start a conversation, right? Ah, lot of people don't really know and have this idea that, hey, I'm going to connect with as many people as possible and just pitch my message. I mean, I get so many messages from people almost weekly on there like, Hey, you know, here's my product. This is what I could do, Bob. Blah blah. When do you have time for a call? They've never even asked me a question and never even had a conversation with me and then come across to the point where it's like, Hey, by the way, you know we specialize in X, or what are you doing for X and then inviting them to potentially get on the call? Right? So lengthen is a great toll here. You can build very custom audiences now. One of the things that you can do is when you got your list your set up. You can save this to your leads list. Okay, where you can create a leaderless of, let's say, VP's at X Y Z type of security companies or directors as X y z. You know, whatever that may be that you want to create that lead list for, and then you can go right here and actually view profile or just connect to nice and simple . Now, if you wanna pull this up here and break this into a little box, this is how we can actually break this down even further so we can break this out by specific companies, company type, different groups, past companies. Ah, years, that position. So if you really want to get hyper specific here, I mean, you can break this down by how many years somebody has been at a certain position. If there a connection to somebody that you know, the sonority level, the language, the relationship, right, so really breaking this down so that you know, hey, I want to go after these folks within this criteria. But again, think about lengthen as something that you are creating a relationship with people, right? You are having a conversation. So with this guy's and mentioned, I would look to connect with them if I was providing Let's say I t projects or I t security type of services, right? I would reach out to them in a very nonchalant way. I would ask for a connection this for us. Hey, I noticed you're in the banking or finance industry. Wanted to see if you'd be open to connecting. Boom. They accept your connection and then you respond with hey, really appreciate you accept to me into your network, looking forward to exploring how we can usually benefit from being connected. Boom. Hey, what he got going on over here? Over there. Right. So again, one of the great tools here that I have a recommend Lengthen sales navigator free for 30 days. You can build a very customized audiences in here Now. They haven't advanced area here where you can actually go deeper into your research so you can filter by keywords geographical location. But then you can go to department head count headcount growth, annual revenue, company headcount growth you can filter by technology. You. So if you know that companies are using that Commerce Hubs spot Jundullah. This is actually some really good information here. So being able to really filter out your list here, right, and your target market, this is definitely something that I highly recommend you invest in. So I highly recommend you sign up for at least a 30 day trial where you can come in here for free for 30 days and get to know the actual lengthen sales. Navigator, the tool, actually build out some custom lists, right? Start actually reaching out to people and being able to build those connections and start those conversations. So that's going to be here for this video, and we'll see you on the next one. Thanks. 54. Get Free Leads Sent To Your Inbox: All right. So I want to share with you now a tool that's going to allow you to get free leads sent to your inbox directly here from lengthen. And the tool is called the Lengthen Pro Finder. Now, this is a fantastic tool here because it's going to allow you to get free leads and let me show you what this is really all about. So you sign up to become a pro finder member? You literally just need a have your profile up to date. You want to make sure that you have a profile that is well optimized. It's talking to your target market. If you follow this course to the tea, then you should be good to go. Obviously, you want to make sure you have a good profile picture all of those great things. So once you have all that set up, you essentially apply to the pro finder program. Now, for the most part, you're going to get accepted, right? If you follow the instructions in this course of how to optimize your profile because what Lincoln is doing here, they're connecting people that are in need of some sort of service. Whether be marketing, coaching, you know, photography, whatever that may be. And then they're connecting those people with the pro finder individual. So for myself, since I work in the marketing space, I'll get, you know, 4 to 5, maybe six jobs a month, that I'll get notified sent to my inbox, saying, Hey, so and so company is looking for a marketer in certain area, right? And I believe this is focused primarily in your local space. So if you're like in the saddle area, you would only be able to join the Shadow Pro. Find a group. If you're like in the Los Angeles area, you don't be limited to that specific area, But it's a great way to start getting leads coming in to your inbox for free, right? So here's like an executive coach. If you were looking for like an executive coach, you can fill out an application here, and then you'll get actual recommendations and receive different quotes from people on. Then you'll be able to, you know, hire somebody that fits that profile. You could look at my projects client requests up here, but it's really that simple. If you want to come in here and look at, you know, social media, marketing pros, people that can design a local for you. Maybe you're looking for, like, a copywriter. You know, this is just a great place for you to come in here and either request to quote okay or get free leads sent to your inbox. And so I highly recommend that you joined the pro finder here because it's gonna allow you to have access to jobs different. You know, people that are looking for different services in your area. But then also, look for other, you know, pro finder professionals that you cannot source your services to. So that's it for this one here, and we'll see you on the next one next. 55. Get Instant Credibility on Linkedin: All right, So in this video, I'm gonna walk you through how to get instant credibility on lengthened. So with lengthen, as you know, it's a complete total online, that working platform. So you need to be able to really position yourself as a trusted, authoritative figure, right? Credible expert. And the best way that you can do that is by posting curated content articles, right? Different types of you know, material on your profile so that people can see that you're actually actively using your profound your active on lengthen. But then that you're actually a credible source of information, right? You're actually an expert. You know what you're talking about? I remember a while back when I was doing a lot of content curation. I had several people reach out to me that wanted to get on the call, and we would get on the calm. They would say, Yeah, I mean, I could tell you're an expert because of all the content that you provide in all the different post that you have on your profile. And so this strategy really builds that perception, right? As far as you being that credible, authoritative expert, which I'm sure you are right. So building that perception is something that really helps out with positioning yourself to your prospects. Right? And so this tool here that I want to share with you is Q. And what this does is it allows you to go out and get curated content on your topic right on your niche, and that's relevant to your connections on then that really positions you as that authoritative figure. So let me just show you over here kind of the frequently asked question. So how do I send content suggestions to my social profiles? They basically go out there, and they look up different content pieces, and then what they'll do is the auto Populate them onto your profiles. But for this one, we're looking for this specifically for lengthen. So how do we guarantee quality content? Since Day one, we've hand reviewed content. Over time, we build up a checklist, so they have a huge database of content from all across the Web in a variety of wide variety of categories and Michu's. So where do we find all the content? Content is created in a number of ways. Our team curate content each day by manually scouring the Web in reviewing it to ensure its highly quality and relevant to each topic. Content is also curated by industry experts as well. So again, this is something where you gotta have really high end quality, right top notch quality that's being posted on your profile on. That's really positioning us that trusted, authoritative expert and so what you're need in conjunction with this, it's only $19 a month. What you need is the buffer tool. And so what will happen is you'll find topics here on a cue, right, and then you'll be able to connect Q and your lengthen profile toe buffer, and then you'll post the actual posting here and you'll schedule them out. So that's what you want to do. Once a day or twice a day, or whatever that may be, you'll be able to do that through buffer and again, this will immediately get you the instant credibility so that you are positioned and you are seeing is that trusted, authoritative figure. So that's it for this video here. Recommend these two tools and we'll see you on the next one next 56. Get Clients With Facebook Ads: All right, So in this video, I'm going to share with you how you can use Facebook ads to get leads coming in the door. So this is how you can get inbound leads instead of going out and reaching out to businesses through cold outreach. Right? So if you want to get leads coming in the door through paid ads using Facebook ads, then this is exactly how you're going to be able to do that. Now there is a lot of different ways that you can go about this. I'm going to give you a plug and play system that you can use to get perspective clients coming in the door to schedule a calendar appointment with you so that you can sell them on your services. So let's go ahead and walk through a very high level overview of how this strategy works. So let's go ahead and map this out here. So this is several stages, so the first thing that we're going to do is we're going to set up a Facebook lead at okay , and then once that lead submits their information to the lead form, we're then going to get them to schedule a call with us on our calendar. So then they see our ad on Facebook. They want to know more, right? And then it takes him to a calendar booking page. Now, when they go here to this counter booking page, they've already submitted their lead information. However, we want them to take another step and schedule that call. And after they booked the appointment. After that, we're going tohave a Xabier automation that gets triggered to then put in the information into a spreadsheet. So let's go here and let's start this. And this puts them Texan here. Where is this at? It's just clicking here, and this is going to be our Facebook leave form, Okay? And then right here to schedule call and then is going to get triggered through a zap, okay, through Xabier. And then the zap is going to trigger a new lead in our spreadsheets. Okay, so let's see here. New lead spreadsheet. Okay, so at a very high level, this is essentially how it's going to be okay. We have a very specific Facebook ad that is talking to a specific market specific audience . We want them to fill out their information through the Facebook lead form, and then they're going to get taken to schedule a call with us. And then once they schedule a call and they submit their information than all this information is going to get zapped over to a spreadsheet for us to be able to get notified , who exactly submitted their information, right? And so this is just a quick video here because I wanted to give you a high level overview of how this is going to work, how we're going to set this up. And in the next videos, I'm going to show you how to set everything up. Is faras the ads The ad copy the you know, actual booking page so that you can set everything up on your own and you can start generating some leads and as little as 24 to 48 hours. So that's gonna be here for this one, and we'll see you on the next one 57. Setup Your Facebook Ads Campaign: All right, So in this video, I'm gonna walk you through step by step, how you can set up a Facebook lead form ad so you can start generating some inbound leads. So let's go right ahead and jump in here. So the first thing here we want to do is go to lead generation and you can name this. You know, essentially whatever you want here, make sure that it's congruent with your offer here. I'm just going to name this just, for example, purposes Here, dentists, a client. See if we can get this type in here. OK, great. We're going to continue. And so make sure that you have the right page your selected when you're running these ads. OK, so you want to accept the Facebook lead forms, terms and conditions, and then let's go down over here and select our audience, and then we'll name this particular ad set. So this is going to be for dentist. And so let's go ahead and put this to, let's say, 27 to about, I don't know, maybe 55. That should be a pretty good age range there. And then we wanted to be all genders United States detailed targeting. Let's look at some additional types of targeting here, so let's go to browse here. Let's go to see if you can find some work here. Employers. So let's go to, uh, industries here first so we can go to down here health care, medical services. Okay, we'll go to dentistry. And I believe they had cause medic. See here, dentist. Okay, job title. Okay. And then cause a medic. Dentistry as far as interest. Okay. And the bigger the audience here, the better. You want to give Facebook enough data enough kind of information here so that they can have enough information to go out and find you the right type of audience here. So the more data, the better. And so, if you want to add some additional targeting here and nail this down even further, you can do that as well. Or if you want to just leave here demographics work. Job titles, right? Leave this as it is. You can go ahead and test that, but what I'm giving you here is a formula is a system of process for you to be able to plug in play and start generating some leads in the door. Okay, so we're targeting here, dentist. So let's go here and type in 27 to 55 dental clients. Okay? And then we'll go down here, will go to manual placements, and we'll go. Just the news feeds. Okay, move this out right here. Okay. Great. And then $20 a day and go to continue. So let's go to add image here, and then we'll go to stock photos, and then we'll go to It's a dentist. Okay. See if you can find one here. Just this one right here. Should be fine. Okay, Great. And then for the copy. Here, let me grab some copy on the weekend use for this. And you're going to have this copy for you as well to be able to just copy and paste. And we're going to use this copy and changes around a bit here. So let's see here looking for more. And this could be for really any type of niche, but for here, we're going to do this for dentists. So looking for more dental implant patients for your business, for your practice, Okay. Tired of not knowing where your next see here patient are going to come from? What if I told you that we guarantee results with your marketing campaigns? That's right. Guaranteed results because we know our system works. If you're interested in consistent and predictable dental implant patients, okay, and then we'll go to then click the link below. And let's talk about how we will guarantee results for your business. OK, so the headline here we want tohave interested in more dental implant patients interested in more dental implant patients. It's go back, Let's go over here and then we get the headline right there. Okay, great. And then we wanna have here, learn more, learn more. From what I've seen, what I've experienced would have noticed is that it's not as intrusive as the other ones where it's like book now or you're just calling people to take an action where it's very kind of over the top and very kind of direct. We want to be very settled here, so learn more is just fine there, and then we can go down here and we want to create this form, and we wanted to be a high intent form here because we want the highest quality leads and we'll leave the image here and we're going on here to the questions. So we have a full name email. We wanna have a phone number. So we'll have the name here, the email and the phone number. OK, and then here for the headline we want to put in here looking for more dental implant patients. Okay. And then question mark here and then for the paragraph here, we want to go and type in, enter or submit your information, Lo. And let's talk about how we can guarantee customers for your business. Okay, so now that we have the headline here and then we should be good to go here and then here for the thank you screen. Our intention is to get them to go to our website, which is going to be a landing page that just has our calendar for them to schedule an appointment so we can put ah, schedule your quick call with us by clicking the link below something like that. As far as nice and simple. Let them know that they can schedule a call with you. You should be running this through your business page as a marketer. it's not going to work as well if you're doing this as a business page where you have a brand. So I would use your own individual Facebook business page as a brand right to run ads from and not your quote unquote agency page. Okay, schedule your quick call by clicking the link below. Okay, nice and simple. And so now what's going to happen? Is there going to click this link here? And they're going to go to our scheduling page, which is just a very simple landing page, okay? And it has embedded on their the callin Lee Ah, counter right. So they can go ahead and schedule on the page. And I'm going to in the next video show you how that's going to look how we can set up our automation throughs ap or so that when a lead comes in the door, we can go ahead and get that through Xabier and put into a Google doc so that we have all the lead information all in one place. So that's gonna be here for this one, and we'll see you on the next one 58. Automate FB Leads + Landing Page Booking: Okay, So in this video, I'm gonna walk you through how to set up as a peer so that you get notified when a new lead comes in because our entire strategy years really centered around getting people to submit their information and then after that, schedule, a call with us. But not everybody is going to schedule a call. So we want to inevitably collect that information to the lead form and have that all be put into a spreadsheet so we can follow up with these leads down the road if they don't book a call with us. So let's go ahead and set this up. Here we have the Facebook lead form lead adds here, and we want this to be triggered whenever we receive a brand new lead. And so you want to make sure here that you are connecting the right page and you're setting up the right form. So let's go to the page here. Okay, so now that we have the business page here that we're running the actual lead form from, we want to then select the actual elite form, and I believe it's this one here that I just created, and then we're going to go to continue. And if you want to pull in some sample lead data here, you can go ahead and do that. And then the next step is for us to go to the Google Sheets and place what we could just go to right here. And then we want to have the lead information get placed into the lead form. And so what we're going to do here is create a spreadsheet, rope, go to continue, and then we want to find the actual sheet here. So let's go to Let's go ahead and connect this to RG Sweet. It's good to allow, and then we'll go to the spreadsheet here. We want to look to find the spreadsheet, which is Facebook lead ads, which is this one right here. And I believe you have Facebook lead ads, and then all you gotta have is your name, email and phone, and then we'll go to Worksheet, which is the zero there. It should be the 1st 1 that pops up, and then the name, email and phone number so here will go down and we'll select the first area, which is the actual email will Excuse me. This is the email information. We want the name. So we'll have the name there and then right here. The email we want down here. So right there. Boom. Good to go. And then the phone number Will Graham that as well. Awesome. Okay, so let's go to continue here and let's go to test and review. Okay, so this is going to set up a sample actual name, email and phone number lead going to the form here. And here we go. Perfect. Okay, So now what's gonna happen is that whenever somebody goes through the Facebook lead form and they submit their information on and then they go to the calendar booking page, then that's when this information here is going to get automatically put into the spreadsheet so you can get notified that you got a new lead in the door. Okay, so now that we've gone over how to set up your Xabier automation here so that you get thes leads into a spreadsheet, let me show you how the calendar booking page looks like. It's very simple. And so all we have here is a very simple counter in bed, and we're asking the prospects if they're looking for more projects, more patients, right, more jobs and then to schedule the call below so that they can learn how they can get guaranteed customers for their business, Right? So it's really just a simple we just need this simple landing page with a counter on it in just a simple headline here, if you want to learn how to in bed this so you would go to, let's say, where's that going calendar here and you would go to add to a website and you will go to the in line in bed here, okay? And you would copy this code and you would open up in HTML form and you would submit this code and it would automatically pop this up here. OK, so now what we want to do is have an automated email sent to us each time a new lead comes into the spreadsheet. Okay, so the Facebook lead format here is going to get a new lead, right? It's going to go into the spreadsheet here, and then there's going to be an email sent to us, letting us know a new lead has been added to the spreadsheet. Right? Okay, So what we want to do here is we want to go down here and go to email, buys a peer, okay? And then we want it to be email by Xabier and then send outbound email. Okay, so we'll go to continue here, and then it will be for us here, too. Put in your email address in here. Okay. Great. And then we can put in here new hot dental lead, okay? And then this is where we want to put in the information. So we want to put in. We've you received. Just got a new then tool client lied. And then right here. This is where we want to put the data in here so we can put the phoning right there, and then we'll put in the email address, and then we want the phone number, OK? Just that simple there. And then it's going to be from us, okay. And then that should be it. There. Okay, Good. Continue. And then we want to test in review. You always want to make sure that you're testing this out to make sure that it's working. What a test. Let's take a look at how this looks, so it's gonna be right here. So new hot dental lead. It's going to come from your name there, and it's coming from this email address here. No reply at is a pure male. And then here is the information. Here you got a new dental lead, and then here is going to be the first name email and phone number. So that's how simple it is assed faras, this inbound lead process. We have a new lead that comes in through the Facebook lead form. Then that lead gets populated into a spreadsheet. And then as soon as that lead goes into the spread, sheep were going to get an automated email saying, We just got a new lead in the door so that's gonna be here for the Facebook inbound leads system and we'll see you on the next one 59. 4 Step Cold Calling System: in this video. We're going to go over the fourth step cold calling system. Now I'm gonna walk you step by step, how we're going to go from number one getting the person's attention, how we're going to get them to actually get us to the right person. Ask the right questions. So where we're actually setting the appointment, booking the call. So we set up our presentation call. So let's go right ahead and jump into this here. So the first step here is getting the person's attention. So most people, what they'll do is open up with simple old cliche of Hey, how are you or how are you doing right? And oftentimes nobody really cares, because they're just kind of reading or just asking that question just for the heck of it. And a lot of people would just respond, you know? Hey, I'm doing fine, and it's just kind of like this, you know, talking back and forth, and there's no real motion there. Nobody really cares. They're just trying to be, you know, quote unquote kind or not rude or whatever, right? Here's the thing. We don't want to sound like everybody else, right? The grows of the game have changed. We are in the digital age, right? And cold calling still works extremely well. But the same mo tactics that usedto work back in the day, right? Do not work any longer. You have to have smart, cold calling strategies tactics, right? So instead of asking them, Hey, how are you? The same old, same old? We're going to change it up here. And here's a good example. Hi, John. Good morning. Hope your Tuesday is going well. My name is Juan. So afford someone. Move on to what you're talking about, right? Notice how that you're stating hope your Tuesday is going Well, it's not a question. It's a statement on. Then you're opening up dialogue. You're not like everybody else. Just like how are you? Hey, I'm doing fine, Okay? Great. Even though I don't really care, Right? But one of the most important things also when you're asking these kind of questions or when you're opening a dialogue, is being enthusiastic. Okay, It's really important because if you're not and you're kind of monotone and just, you know, not really shown very much emotion, people are going to get turned off and they're not going to want to talk to you. Right? So Step number two. You want to identify yourself and your company, get their attention and identify where you're calling from what company you're from, right? And here's a good example. Hi, Mary. Good morning. Hope your Tuesday is going well. My name is Juan from X Y Z Company in Seattle. We help security companies like yours generate new security projects. Now, notice how I introduced myself, my company, and then what I do, right? And then where I'm calling from, because if you're just calling and you're asking for people's time like, Hey, do you have a few minutes? Hey, is it okay? You don't want to be asking for permission here. You want to be straight. You want to be direct. You want to be providing information and not wasting people's time, right? More importantly, your own time. So number three give a reason for your call, right? Here's a gatekeeper response or a statement that I would use, so Hi, Mary. Good morning. Hope you Tuesday is going well. My name is Swan from X y Z Company in Seattle. We help security companies like yours generate new security projects. I'm curious. Who would be the best person to speak with that handles your new security projects, right? Notice how I am following the entire process here, the entire framework. I'm getting their attention identifying myself, my company, where I'm calling from, and I'm giving them a reason or a question, right as to the reason for my call or who I'm looking to speak with. Now, if I'm talking to the decision maker, this is how I would go. Hi, John. Good morning. Hope you. Tuesday's going well, My name is Juan from Security Elodie in Seattle. We help security companies like yours generate new security projects. The reason for my call today is to find out if you're able to take on additional security projects at this time. Notice how that last statement there is asking them a question about security projects. There's no pitching, there is no selling. It's very nonchalant. And you're not trying to come across that you're just trying to sell rights very conversational. That's the biggest thing nowadays with wanting to, you know, either do cold email, digital marketing. In general, people are tired of getting marketed to with the same old marketing messages. That's why it's important to understand market sophistication and where your prospects are at in that particular timeline, right? If they are new to the market place, if they have seen your marketing or other people's marketing time, an anti amount, they want to know what is the deal? What are you looking for? You know, so you don't waste anybody's time. So number four, once you have gone in and ask the questions and find that a little bit more about their current situation, can they take on on new security projects? Right? Then you want to set the appointment, and this is how you would set the appointment. So I would say, Well, John, the reason for my call today is to find out if you're about to take on new security projects at this time. They say Yes. Okay, great. And this is where you've gone through your sales process. You asked the discovery questions right? And you say, Okay, great. We have a system that provides you with qualified sales opportunities from businesses that are looking for a reliable security company like yours. I have a few questions about you and your company to find out if you would be a good fit for our program. How does that sound? Right? And so that's where you would actually dig into the questions there, find a little bit more about their current capacity about their pains or problems or challenges, Right? What are they currently utilising? The generate new business and then getting them to book a call and you mentioned Okay, great. Well, let's do this. Sounds like you have good numbers of work with here or based on what you mentioned here, I think our program would be a good fit for you. Let's set up a time for us to hop on a screen share call for about 45 minutes, and I can walk you step by step through our entire system and process. Okay. And then I would typically mention Hey, do you prefer mornings or afternoons? And then I would book the call. So let's go a little bit deeper here with setting the appointment now. So when we're sitting the appointment right and we're asking the qualified question there of Hey, the reason for my call today is to find out if you're able to take on additional security project at this time. They tell you yes. You want to get into your discovery questions. So let's go ahead and set the appointment here and walk through how we're going to go about doing that. So with the decision maker, right, you're letting them know, Hey, can you take on new security projects at this time? Okay, great. You're telling them Hey, we have a system that can do just that, get you new security projects, and then you mention Okay, greats. Well, I have some questions here, but I want to ask you to make sure that you're gonna be a good fit for our program, okay? Or how does that sound? Right. And then you're moving on to the different questions. How are you currently generating your security projects? What specific type of projects are you interested in taking on? What's the average contract value for those security projects? Right. And here's another good question based on the staff you currently have. How many more of these projects could you realistically handle each month? Now again, we're going to go through a complete discovery call stripped. That's gonna have a lot more in depth questions. But here's just some sample question that you can use to kind of give you when ideas for a setting, the appointment and with setting the appointment, we're pretty much going to gather all this information. Ask the right questions, find out if it makes sense to go to the next step and you say, Well, based off what you've told me. It sounds like we have great numbers to work with here, and it sounds like you would be a good fit for our program and our system. So let's do this. That's it. About time for us to hop on a screen share call for about 45 minutes, and I can walk you step by step through our entire system and process. Now, do you prefer mornings or afternoons? Right. Notice how you're not asking them? Hey, when can you do this? Hey, do you have time? It's nowhere presupposing here. We're implying that it's either a or B. There's no you know, yes or no as faras them telling us Yeah, you know, I don't want to or no, I don't think so. We're presupposing because we want to get them on the actual call. Right? So that's how we're going to be able to set the appointment. How we're going to go about our process, right? We're going to number one. Get the person's attention, identify yourself in your company. Give a reason for your call. You wanna have a questioning statement there? Hey, can you take on more leads? Hey, do you have capacity for more X Y Z projects? And then you're going to run through your series of questions there and the Discovery script, and then you're going to set the appointment. So that's going to be here for this video and we'll see you on the next one. Thanks. 60. Psychology of Cold Calling: in this video, we're going to go over the psychology of cold calling. Now, this is really important here to keep in mind before you start doing any kind of cold calling because I can understand. And I know how it feels to feel like you don't want to get on the call because you don't want to get rejected. You don't want to feel like, you know, they're actually telling you to f off to, you know, take a hike, all these different things. But once you were, they come to realize that the whole rejection thing and doing court calling is really a mental game here. And once you really start thinking about how to properly position yourself, your whole mindset will change. So let's go right ahead and jump into this here. Now, one of the things that keep in mind when you're cold calling anybody when you're getting onto in kind of call when you're looking to speak with the prospect, it doesn't matter. Your mindset should be. I'm a professional expert in my field, right. You are a professional expert in your field, so your thought process should be your professional expert in your field that has something of value to provide the other prospect, right? Your customer and the other person on the other line is not above or below you. They are also professional, expert in their own field, and going into calls with this type of mentality will level out the playing field. And if you're talking to a receptionist or probably a gatekeeper, right, they are not really knowing about you or your business. If you don't fully explain to them who you are and how you can help them, and you should really not take anything personal rejection is a state of mind that is based on how you react to what happens to you, right? So you must understand that not everyone is going to be a good fit, regardless of how they respond. If somebody tells you f off or you know Hey, this is not what I'm looking for. I'm not interested. All these different things that you may feel are negative are, you know, rejection to you, right? It's oftentimes if they're taking that type of approach, there's typically something that is bothering them in their personal life that it's causing them to respond that way. right, Because a real professional would tell you. Hey, you know what? I really appreciate your phone call. Unfortunately, at this time, that particular service or that product is not what we're looking for. Hey, I wish you the best, right, Because those kind of people understand that you're a professional and that you are just trying to do your job, right? But if you have people that are just being rude and doing all this stuff to you, you have to understand that it's a reflection of how they feel about themselves or what's going on in their lives at that current state. Right? And it's not really about what happens to you. It's about how you react to what happens that makes the world of difference here. Okay. And this is about everything and anything in life that ever happens to you. Okay? Because you can be, for whatever reason, you've been get into some kind of fender bender where you, you know, just happen to be distracted for whatever reason. And you hit somebody in the back, right as faras Ah, vehicle. Right. You got into a minor fender bender. You know, it's unfortunate you guys pull over to the side of the road. That person is just completely mad. Upset? They're cussing at you. They're telling you. Hey, they did you see me? What the heck? Oh, my gosh. And they're freaking out. Right? But you you're looking at it from the perspective of man. It's unfortunate it sucks, but, you know, am I OK? Is this person okay? Is my armor right? Is my neck all right? You are my legs, okay? All these different things where you are looking at the same exact experience, right? And you're looking at it from the different lens because again, it's not what happens to you because anything can have been to two different people. Write the same exact event. And those two people would have a completely different reactions, right? Because they're looking at it from different lenses. So when you can really learn to look at experiences, we'll get things that happened to you, looking at them from a positive aspect and just understanding. Hey, it wasn't my time this time. Perhaps next time I will get them right now. Another thing that a lot of people don't really understand the importance of is having a script being prepared, right? If you don't have a script, if you don't have something outlined, at least right then you're just gonna go into a call and you might as well just like, you know, go into a rainforest or go into a forced without knowing where you're going to go, right? That's the same kind of strategy here, using which is pretty much nothing, right? You're walking into a rainforest or walking into on area that you're unfamiliar with with no map. So once you are able to be prepared and actually have a script or at least a guideline so you can come into the calls and know what you're actually trying to achieve and know what you're actually trying to get them to, you know, taken action on, right? So one of the other things that I love about cold calling, especially when businesses are just starting out, is that it really builds toughness. Because if you cannot take rejection from a cold call, which you're not going to die, you're not going to bleed, right? I mean, you're not anything is not going to happen to you as far as you getting physically hurt, right? the worst that can happen is that you get told No, you get told the F off you get told to you know no longer call, Stop calling whatever. That may be right. But if you're not able to at least take rejection from cold calling and build up that toughness and if you're not able to understand that and go through that, then you're going to have a really difficult time overcoming problems down the road in your business, right? Because the cold calling thing is very minor in comparison to problems that happen down the road. So that's how you can build that tough skin, how you can build that toughness by getting into calls and understanding that you're going to get rejected. But it's just all part of the process. So I really wanted you to understand the psychology of Cold, calling that kind of mindset that you wanna have, how do not take things personal, how to be prepared to make sure you have a script and we're gonna walk through a discovery script here and also a presentation script as well, so that you are prepared and you know how to go into calls without you know, not being prepared and without having to deal with ah, large number of rejection because you are prepared in an understanding that rejection is just all part of the game, right? And it's just a matter of Hey, let's move onto the next one. And, you know, for whatever reason, this one didn't work out. But I'm okay with that. I understand that it's all part of the process. So that's gonna be here for this video. And was he on the next one? Thanks. 61. Working With Gatekeepers: in this video, we're going to talk about how to work with the gatekeepers or the executive assistance. Now, notice how I don't have, how to get past or how to overcome the rejections of the gatekeepers, right, because you want to be able to work with them. So let's go right ahead and jump into how we're going to be working with the gatekeepers. So when we're working with the gatekeepers here, here's the thing. Gatekeepers typically work very close to the decision makers, and they have lots of valuable information. This is the front desk, people. This is the executive assistance, right? These are the people that are like the receptionist at the different departments that are essentially the screeners, right? And so they make sure that only calls that are of important right actually go to the actual decision makers. So when speaking with a executive assistance with a gatekeeper, you wanna work with them, notice that I mentioned and one of the other videos when you're doing your cold calling, you don't want to sound like everybody else. You don't want to ask them. How's your day going? How are you doing? Good. Fine. Great, Bob a lot, right? You want to be different. You want to identify yourself in your company? Askar, help use a justification statements, right? And then ask questions. Here's an example. Hi, I'm one from X y Z Company or hey, Jane, I'm Juan from X y Z company. I'm looking for some help. I want to make sure I'm in the right place and I'd like to ask you a few questions to make sure you can point me in the right direction. Beginning the call this way sends the following messages to the screener. You're not like everybody else who's just calling in tow. Waste time like in the other sales person that this regards them and just trying to pull your weight slang your way in to talk to the boss right to the decision maker. You actually help them do their job better by protecting the decision makers time. You're actually asking them? Hey, I'm looking for help. I want to make sure I'm in the right place. And if it makes sense right for you to transfer me is what you're essentially saying. There they begin to form a relationship with you, which moves you closer to getting them to help you. I mean, you'd be surprised how much value that these guys can provide you and how much they can put in a good word, right? For you to be able to speak to the decision makers, right? If the gatekeepers having a bad day or ask Hey, what is this call regarding? You need to reply back without hesitation. With your justification. Well, you know, John or hey, Mary, we specialize in helping X y Z companies in your industry increase X by. Why? I wanted to ask him a few questions to determine how big of a problem this is for him and see if it may be worth it for us to speak. Forget. Right. So you called in and you're talking to the gatekeeper you mentioned. Hey, I like to speak with the person that handles your security projects. You know, whatever that maybe they mentioned to you. What is this about? What is call regarding you state that statement there, right. We specialize in whatever helping businesses accomplished. X y z, right? Whatever it is that you're actually doing and you've prepared right as your statement there and then you want to let them know that you want to ask him a few questions to see. Determine, right. If it would make sense to speak further. If the gatekeeper says, Hey, just send me some information. You want to respond back this way, Actually, one of the purposes of my call today to see if it would be worthwhile to provide additional information. I don't want to just send information that's blind and just have you have another email to look through of just stuff, right? I want to make sure that makes sense. And if it's worthwhile for me to send you information and then what specifically to saying You okay? How does that sound? Right. Something along those lines, right. So understand that when you're working with the gatekeepers, use them as allies, right? Come in there and ask like you're just, you know, and talk to them like you're looking for assistance. You're looking for their help. Write like you're making them and helping them do their job. Better knowing that you know what? I'm not like everybody else. If you do put me through, I'm not going to waste your boss's time. I'm going to provide them with value, right? And it may not be worth it for us to pursue the next step, but at least we'll walk away knowing that rights and that it doesn't make sense. And often times if you don't have a statement here that you can police in here when they say What is this regarding? And you're just talking, you know, off top your head. Hey, we want to see if you guys can take on more projects. Hey, you want to see if you know you can take on more customers? I mean, that is not going to do anything for anybody, right? You want tohave it Very precise, very specific. We specialize in helping ex in your industry increase X by doing. Why notice how precise that is? I mean, this is quite simply one of the best frameworks and you can use whenever you're talking to anybody and they ask you, what do you do? This is essentially your elevator pitcher, OK? And when you can say, Hey, we specialize in helping security companies in your industry increased sales by 25% or 2500% through advanced digital marketing strategies, and we've actually helped, you know a number of companies in your industry, and I just wanted to ask him a few questions to find out if this is a problem for him. And if it would be worth for us to speak further, right? So once you could make those claims once you can state it's in the benefit, the outcome that you're actually providing that makes the most sense to the business for the gatekeeper to know that you're not going to be wasting their time and their bosses time , right? So very, very important here. And that's gonna be here for this video, and we'll see on the next one. 62. DMA Elite Consultants Sales Foundations: in this video, we're going to go over the digital marketing agency, elite consultants, sales foundations. And this is essentially an overview of what to expect when working with clients and the type of mindset that you wanna have when you're speaking with clients. Because as a consultant, we're not just selling a product or a service we are understanding the businesses needs. And then we're diagnosing and prescribing them the right type of solution that makes the most sense for that business. So let's go right ahead and jump in here. And so what you need to understand is when you're communicating with these business owners with these potential clients, they're not above you. They're not below you. You guys are both experts in your field, right? You are an expert in the digital marketing space. You know how to generate leads. Increase brand awareness. In your perspective, client is an expert in their field. If you're working with attorneys, if you're working with the construction industry or even the health care industry, right, you are the expert in your field and they are the expert in their field. And so that's the mindset that you must have whenever you're communicating with your prospect, regardless of the channel that you used to communicate with them or to outreach to them. You need to keep this in mind because oftentimes what will happen is if you're just starting out and you don't have that experience, then you're going to feel that they are above you and that you're just starting out and you don't really know too much. And that's not the kind of mindset that we wanna have. We want to come to the understanding with all of our different communication, especially on the consultation calls, that you are a digital marketing expert consultant. And they are an expert in whatever field that they're in, right, so very important there to understand that. And then also understanding that they need your services because without it there losing money and risk potentially going out of business. Ah, lot of businesses out there you'd be surprised. They're relying solely on word amount and referrals, and so they don't even have a digital marketing strategy and they're not being proactive. And so that's where you come in and you come in as the expert and mentioned to them that Hey, if you're not investing and being proactive in digital marketing. Your competitors are going to take over and you're going to risk going out of business. And so our job is to identify needs, find what success looks like to them and show them how our services solve their problem and gets them precisely what they want and how they want. It's OK, that's why in our discovery calls, it's very precise as faras the questions that were asking and for us to get an understanding of what success looks like to them because for some and maybe that success looks like, Hey, 10 new jobs or five new jobs and for somebody else and maybe that they want 20 jobs, 50 jobs, right? So it's important for you to understand what success looks like to them and then be able to deliver that and show them and tell them, Hey, you know what? I understand that you're wanting X, y and Z, and you know what our agency is going to help you get X y z exactly how you want it, right? And so understanding that we're not just selling a product or service here we are selling exactly what the client needs and were given it to them exactly how they want it. And that's why it's important for us to ask the questions that tell us, Hey, this is exactly what I want. This is what I'm looking for and then you get to deliver and give them exactly what they want. Just think about the last time that you went into a job interview and where they were asking you questions. They were interviewing you and you were just more answering their questions, and you didn't really have very many questions to ask them. Well, that's where this comes into play here, where you're going to be asking them questions to find out exactly what they're looking for . Right? If you're in an interview, you're in there trying to find out if this is a good fit for you. And so your questions you're going to be asking them is more centered around. Hey, you know, what are you looking for specifically in this type of position? Hey, walk me through what an ideal day would look like if I was working here, right? And so that's what you want to do, what your prospects is. Have them walk you through exactly what success means to them, and then you'll be able to deliver that because you know what they want. And so once you understand that, then it becomes a lot easier sell because you're not just giving them what you think they want. You're giving them exactly what they said they want, right? Exactly how they want it so very, very powerful. So as I mentioned, what we're doing is we're like doctors. We are gathering data we're diagnosing and then we're prescribing them the right medication . And it's very, very powerful to take this approach versus just selling a product or service because this alone will differentiate yourself versus all the other agencies out there that are just selling a product or service. You are acting like a physician and you're trying to figure out if it makes sense for you guys to work together, and one of the things that we do is we show prospects why it makes perfect sense for them to sign up for our services by creating an R A. Y scenario. Based on the data that we've gathered through our discovery call that demonstrates how the cost of the services that we're providing them is minimal in comparison to the return on investment that they'll receive right, because nobody's going to invest in something and have the hope in the wish that it's going to work. They need to see numbers and see why it makes sense as far as their initial investment of 2 $3000 how much of a return they're going to get from investing that right now. This is really important here for you to understand, because this alone here will change the way you look at sales. Okay, because ultimately we're not selling a service. What we're selling is decisions and good feelings about those decisions. Just think about yourself. Any time that you've made a decision to buy something right, you felt it inside, right? You felt good. And then you pull the trigger because it felt good, right? And so understanding. This will make the world a difference for you, because if we can find out what exactly that client wants, what success looks like to them, and then show them the are wise faras a scenario of Hey, if you invest X, you should be receiving X Y Z return on investment, then it's going to make sense for them, right, because they're going to feel good about making this decision because you're giving them exactly what they want. And then you're showing them why it makes 100% sense because of the R Y. Scenario that you've built up for them, right? So very, very powerful. If you can understand the concept of Hey, what we're doing here is we're selling decisions and then good feelings about those decisions. Okay, because we think that we're selling marketing. We think they were selling Lee Generation a website or branding right, but we're not. We're just selling decisions and then good feelings about those decisions so very, very powerful. So that's gonna be here for the sales foundations, and we'll see you on the next one 63. How To Build Rapport: in this video, we're going to talk about how to build report. Now, I want you to think back. And remember when the last time you met somebody who you had a connection with and where you guys just clicked, right? And if you think back, this was somebody who was so much like you that you practically knew what they were thinking, right? How comfortable did you feel with that person? Well, that was report when you meet somebody, and for whatever reason, you guys feel a connection you got See, I you guys are at each other's level. That's the feeling of report. So what I want to talk about here in this video is how to build report with prospects over the phone so that you can communicate effectively, build that trust that credibility and authority and be able to build that connection with your prospect. So let's go right ahead and jump in here. So before we talk about how we can satisfy our prospects needs, we have to get them prepared to listen to us and answer our questions. And we do this by getting them to trust us and developing that connection, right? If you think about that last time that you met a friend or you met somebody that you had just a deep connection with you had that warmth in the body. And that's really what report is where you guys are at the same wavelength, right? And you feel good. They feel good and the guards or dropped because they feel like they know, like, and trust you. And a lot of times people get into report without consciously being aware. Because this is all done unconsciously. However, for us we want to do is make this a conscious effort where we're asking the right questions . We are using our voice. Tonality were doing a lot of different things to get us to be in a report with that prospect. So their guards air dropped. And then we can, asking the right questions to be able to properly diagnose and then prescribed them the right type of services, right? And so our goal is to get report as soon as possible and maintain that through the call. And this is then at the very beginning of the call, where we have that small talk for about 2 to 5 minutes, where we're asking them a little bit about their day. We're asking them about their location. I'm asking them different questions that get them to drop their guard and be open to answering our questions. Okay. And one of the ways that we can maintain report is by using softening statements so that we can ease right into it. And so some of these are I'm curious as to I'm wondering about Hey, John, let me ask you about X, Y and Z. Notice how we're not just straight away looking to ask the question. For example, if we're asking the question about what are they currently doing for marketing, right. We're not just going to ask him. Hey, what are you doing for marketing? We can use softening statements to ease their way into the question. Hey, you know, John, I'm curious. What do you guys currently doing for your marketing Crane? This allows us to ease into the question without any type of resistance, because it sounds like we're just having our normal conversation. And this is not like an interview right where we're just drilling them with questions. And another thing that we can do is match their tone of voice. So, for example, if they're talking very slow, if they're talking very fast, you want to be at the same level as them, right? Because you may be speaking when somebody who, for example, is part of the southern part of the United States and they talk a lot more slow, the very chilled of relax, right? And so if you're talking to them super fast and they're talking super slow than that connection, there is not going to be had because you guys are on a different wavelength, right? You're talking super fast. They're talking super slow, so what you can do is match them. And so if they're talking super slow, match that get at their level, slow down and understand that when you can talk to them at their particular speed, at their rate, they're going toe unconsciously notice that and then you're going to have a report being increase. Because, remember, report is where you have some kind of connection or feeling. Would somebody? And if you are talking very fast and they're talking very slow, that report isn't going to be there, and so their guard is going to be up. That's why it's important to really listen to how they're communicating and at the rate and at the speed and another thing to keep in mind here and this is very, very powerful. OK, you can use this in your communication with your prospects through any type of marketing channel and also obviously with communicating with them via the phone, because everybody wants to feel significant, important and understood. That's why it's very important for you to do what you can to make them feel good about themselves and to acknowledge what they're saying and when they're talking, be very attentive. Use different phrases such as, Ah, I understand. I see your point and being able to let them know that you understand them, right? Because this is one of the biggest thing that we struggle with as individuals were too worried about ourselves, right. And oftentimes we feel like nobody understands us. And so when you can sit there and listen to somebody really talk about their problems, their pain points right. Things were struggling with that's going to make them feel understood and immediately build that report very, very powerful. Now, one of the best ways that I found to actually get into report is to first generate that feeling of warmth within myself, and then imagine that warm feeling being transferred to the prospect. So if I'm on a call right before the call, I imagine myself being in a report with them. I create this warm feeling inside of my body, and then I imagine them also feeling the same sensation. And this is very, very powerful here because if you automatically feel a connection, that person is going to feel it. Just think about any time that you are around somebody that has a negative feeling or they're being negative. You automatically feel that rain, and so this is the same way. And it doesn't matter if it's over the phone, right, because you can transfer that you're there and you first feel that you are on report. You have a warm feeling and sensation in your body. Then that's going to get transferred. Report is key for us to be able to drop their guard and come across like we're just having a conversation and not like we're trying to interview them or were trying to sell them something right, making sure that you are able to build report as quickly as possible and then maintaining that throughout the duration of the call. So that's gonna be here for this one, and we'll see you on the next one. 64. The Power of Tonality: and this video, we're going to go over the power of tonality now. I'm sure you've heard this statement that it's not what you say, but how you say it, and that is 100% true. And so what we're going to go over here in this lesson is how you can use tonality to your advantage. The first thing to keep in mind is that 38% of communication is your tone of voice. Remember, it's not what you're saying. And so you can say the same exact thing with different tonality, and each one of those is going to get taken in and interpreted differently. And so, with tonality, this goes directly into the unconscious. That's why a lot of people, when they're communicating when they're talking, Ah, lot of us tend to already make a judgment of how somebody is. So, for example, let's say somebody is talking in a crowd and they talked very quietly. They're raising their pitch when they're saying different things, and so through that whole entire conversation, people are not really paying attention to what they're saying. They're paying attention to how they're saying it because another person can be saying the same exact thing and will be interpreted differently. So this is how you can use this to your advantage. Is understanding that there's different types of tonality that we can use and being able to use it at the right time in any type of interaction that we're having, whether be personal business, right? We're going to get the right type of response from that individual. So the way they were able to maximize our attention and the maximize or tonality is by using voice inflections, depending on the particular part of a sentence. This conveys enthusiasm and excitement, no matter what we're saying. So when making an assertion the most powerful tonality is to inflict downward progressively , This shows that you're confident what you're saying because you say with conviction rather than seeking approval for it. So, for example, let's say I were to say, Do you want to move forward, or are you ready to move forward versus Are you ready to move forward? Right? Notice a difference there when my voice inflection is going downward, right? And when I'm raising it up, it's more of a question and where I'm feeling unsure of myself right just think about when you're communicating with the prospect. You've done the presentation. Everything looks good. The numbers are good, they're excited. And then you come across like so, John, based on what we discuss here today, sounds like this is going to be a great investment for you. So are you ready to move forward? Right. Notice how unsure I am of myself and my services, right? Versus coming across and mentioning Hey, John, based on what we discussed here, sounds like this is going to be a great fit for you. The numbers make sense, right? So is there anything else that you need to know before we move forward and notice the difference there and how that's communicating? Ah, lot more than just what I'm saying, right? And so people can read this unconsciously, everybody is able to understand the tonality and the voice inflections and so understanding that when you're asking a question and you're really trying to find out and figure out information that you are raising the pitch of the last two words when you're asking that question, we you sincerely are looking to find out right now, this is typically used in our discovery call when we're looking to discover and find out information about the business and what they're looking to accomplish. And when we're asking for the sale or when we're looking to come across confident and commanding, we want to inflect their voice downward so that we come across like we're confident, right? Just think about communicating with the opposite sex where you ask her You say, Hey, I'd like to take you out sometime versus hey, I like to take you out sometime, right? Notice how that makes a world of difference there. And here's something that you can use to practice. So try saying, Sounds like you're ready to move forward using the three different types of tonalities. The 1st 1 is raising your pitch up, and the 2nd 1 is where you just keeping it normal, you know, like you're just making a statement, and the 3rd 1 is where it's going down like you're making a command. So let's go through the example. So the 1st 1 we're going to say this like we're asking a question. Voice inflection going up. Sounds like you're ready to move forward, right? Notice how that sounds and then number two. This is where we're just making a statement. Sounds like you're ready to move forward, right. Nice and simple. Straightforward. And the number three sounds like you're ready to move forward. Notice how? My voice inflection waiting down. This is where we're making a command. And this is how we want to be communicating. Because, remember, tonality is understood at an unconscious level, and people are already making judgments about you based on how you're communicating and your tone that you're using. Right? So a very, very powerful, very important that you use the right tonality for the right situation, right? The right circumstance. So that's gonna be here for the power of tonality, and we'll see you on the next one. 65. The Power of Language Patterns: in this video, we're going to go over the power of language patterns. Now, the language pattern that we're going to go over here is cause and effect. Now, this is a very, very powerful language pattern here that we use already in our everyday lives because it mirrors the structure of belief. So whenever we say something that we believe based on our experiences will say, Hey, this happened because of X or I'm this way because of X, y and Z or I'm doing this because of X y and Z right? And so all of those types of statements that we say and where we say because right, that is essentially how we structure our beliefs and how those beliefs are created. And so what we can do is use this to our advantage. So let's go right ahead and jump in here. So, like I mentioned, we naturally think in cause and effect terms. And then we attach meaning to it. So let's go through an example. Let's say that you were involved in a car accident for whatever reason, and you got your car damage. You gotta totaled right, and you are maybe speeding right you're maybe going gosh, maybe 10 miles over the limit, right? And so you can automatically think about that situation and be like, Hey, I got into a car accident and totaled my car because I was speeding. And that means that I shouldn't speed right? Notice how that right there and of itself is my own meaning that I gave to that. Okay. And somebody else, right? That was in the car with you can have a different meaning, right? They can say we got into a car accident and totaled the car because he was not keeping his eye on the road. And so that means that he needs to keep his eye on the road so that we don't get into any more accidents. Right? So notice this very, very important here, Regardless of what happened right, we are attaching our own meaning to it. And so this is where we can use this to our own advantage in our sales communication and using this as a language pattern. So let's look at an example here of how we would use this to our advantage when communicating with the prospect as we go through this presentation today. you'll find many of the different ways that we can help your business grow because our process is proven to generate results. And that means you'll be able to focus on serving your customers and providing a great experience. Now, this is something that is following the cause and effect type of structure, right? And then we're attaching meaning to that. And so notice how powerful this is, right, because we're not getting into specifics. We're not getting into detail. We're letting them fill in the blank right. As we go through this presentation, you'll find right. They're going to find in their mind many of the different ways that we're going to help them grow right through our presentation. They're going to come up with their own reasons, right? We don't need to list them and go into detail because they have their own reasons right in their mind. And then we're giving a reason, right, because our process is proven to generate results right and then we are attaching meaning to it. And that means you'll be able to focus on serving your customers and providing a great experience. So we can pretty much say anything that we want here, okay? And be able to have because and that means. And then whatever we want to say, let me even just give you something off top my head. Right. Let's say that we were speaking with the prospect and they're looking for more leads and sales. So, John, it sounds like you're looking for more leads and more sales for your business. Right? Okay, Great. We specialize in generating leads and sales because we have a proven process. And that means that you can focus on just running your business and let us handle the marketing for you. How does that sound? Right. Notice how I'm just making something up, right? I'm just saying something. And then I'm giving a reason for it, and then I'm giving a meaning to it. I'm attaching meaning to it. Very, very powerful. Using this in your communication just in general is going to significantly help you with your influence. Would your persuasion? Because remember, this is the structure off belief. This is how we're naturally already communicating. And we're using this automatically by default. And now we can use this to our advantage. So here's the magic formula and the structure cause and effect equals meaning. Digital marketing helps businesses generate leads because it puts them in front of their customers. And that means they no longer have to rely on referrals in word of mouth. Now, I want you to go through this year and really understand this in practice, This use this structure here. So whatever you want to put in before the digital marketing help us businesses generate leads, right? But in whatever you want to say and then put in a reason why Because whatever it is that you want to put their right, whatever makes sense and then attach a meaning to it. And that means X, Y and Z, if you're gonna follow this structure and your communication with not only your perspective clients, but just in general, in your life, this will significantly and improve your influence, your communication, your ability to get people to listen to what you have to say and take you serious. This is extremely powerful. If you could just follow this structure here and come up their own lines, come up with your own messages. You're going to have so much influence, so much persuasion that you're going to not really know what to do with it. It's extremely powerful. Remember, this is something that we're already doing automatically in our minds, right? We're just not consciously aware of it. And so now you have the tools and you have the awareness and understanding that you can use this to your advantage to get your point across right, Because it's how we naturally communicate. And that means that your messages are going to be received exactly how you want them to and exactly how you want the prospect to see it, right? Very, very, very powerful. Here. It's gonna be best if you go through this video several times and you're able to understand this concept right? And understand that we're already doing this and understand how you can use this to your advantage. Okay, because it's not just going to be in your business communication with your prospects, right? This can have a significant impact in your personal life as well. So that's gonna be here for the power of language patterns, and we'll see you on the next one 66. The 3 level Types of Prospects: in this video, we're going to go over the three levels of prospects at any given time. When you're communicating with the new prospect with the new potential client, you're going to find that the client is either at one of these three levels one of these three stages. And so let's go over what the's three stages are so you can understand where they're coming from and where they're at in their business. So the Level one prospect. This is where we have prospects that are not actively looking for digital marketing, right? However, they're open to the idea, and this is where the majority of folks here are working with referrals, word of mouth. And so they're not actively doing any type of marketing. However, they're open to the idea of getting more customers via online digital marketing. So it's up to us to be able to communicate with them and let them know that we have a proven process and system that can get them more leads more customers, right, more sales. With these hats of prospects, we really need to emphasize the fact that if they continue to utilize referrals, word of mouth right and not doing any kind of outside marketing that their competition is going to take over. So really emphasizing that you have a proven process proven system and really letting them know that if their competitors are investing in digital marketing, then they're going to fall behind right. And these types of businesses are typically going to be the smaller companies, the smaller businesses that have been around for a long time and so they don't do any type of outside marketing. So it's very difficult to try to convince these guys to spend thousands of dollars right on marketing because they don't even have the budget for it, right and it's typically going to be the smaller company, so understand that these types of prospects are interested in open to the idea. However, their budgets are typically going to be limited and then level two prospects. This is where you're going to find the majority of your prospective clients at these prospects, are interested in growing their business and have tried marketing either themselves or they've hired an outside company in the past and they haven't got the results that they had expected, and so this is where you'll find a lot of the prospects that you're talking to, where they have tried other services. They've tried other companies they've gotten taken advantage of or they've spent a bunch of money. They have last money, and so now they're very cautious until with these prospects, it's very important that you are able to show case studies and you're going to have access to case studies in this program. But it's really just about making sure that you're able to convey that you have a proven system with proven results and how it's going to make sense for them as far as a return on investment from using your services. That's why it's very important to have an R A y scenario where you can let them know Hey, listen, based on the number of searches or based on what we've seen in the past, this is what you can expect as faras a return on investment and hear some case studies or some examples of previous clients or, you know, previous case studies that you've been able to achieve right and remember what case studies they don't need to be what you have done personally because you are an agency you are somebody that works with a lot of different companies. And so if you're partnering with an agency out there as far as a white label one, they should be able to let you use their different case studies. So you can say, Hey, this is some previous work that we've done And so here is proven results. Here's our proven system right and be able to position yourself accordingly. And another thing to keep in mind is at this stage, since if previously tried digital marketing in the past, they may have a negative outlook. They may say, Hey, you know, I tried digital marketing Facebook ads, Google ads in the past, and it didn't work right? And so you need to really understand this and be able to acknowledge and let them know that , Hey, listen, it's not that digital marketing Facebook ads, Google ads don't work. It's that you may have hired somebody or work with the company that didn't really know what they're doing, because there's others out there that have had a tremendous amount of success getting results right through Facebook ads through Google at so very important to change their perspective and their idea around digital marketing and let them know that there are a ton of businesses out there getting results. It just so happens that you may have hired or worked with somebody that didn't have the proper expertise and how and why your agency, your business, has that experience and expertise and is able to deliver the results of you promise and then Level three prospects. These prospects here understand the power of digital marketing and how it can grow their business, so they're fully aware of it. They may have somebody in house doing a lot of the different marketing themselves, and they're looking for outside help. They're looking for an actual agency or maybe another consultant toe, help them take over some of the marketing efforts or maybe get into a different marketing channel. Maybe they're running Facebook ads, and they're having great success. But they need some help with Google ads or maybe s CEO, whatever that may be. And so what you'll find with these types of prospects is that they're actively searching for a solution to help them take over a different marketing channel or help them get into a different marketing channel. And so they'll understand the value of it. They know that it works. And so this is where sales and having a unique selling proposition really helps you out and stand out because you're competing with other agencies. And so you can really set yourself apart by having a unique mechanism. Ah, unique process, unique formula that doesn't need to be, you know, extraordinary or revolutionary, but different and unique and understand what success looks like to them so that you can give them exactly what they want, exactly how they want it so very important here, toe. Understand these three levels of prospects so you can properly communicates in convey the value of your services and how and why you're different and how you can help them get the results, solve the problems that they're looking to get solved. So that's gonna be here for the three levels of prospects, and we'll see you on the next one 67. Sales Objection Mastery: in this video, we're going to go over sales. Objection, mastery. So in the previous video, we went over reframing and understanding the power of reframing and how we can use that to our advantage so we can get prospects to look at things from a different perspective from a different lens and where we can help them understand that their way of thinking or their old way of thinking isn't serving them and that our way of thinking or a new perspective is actually going to be better for them cells objections are just part of the game. If you're not getting cells objections through your presentation, call for your discovery calls. Then you don't have a hot prospect because with sales objections, you're getting those. Because the prospect is interested, however, they have some questions and concerns that need to be addressed. So most people they see objections as something that's negative and to what ends up happening is that whenever there's an objection, there's a question. There's an issue. People tend experience, frustration, stress and anxiety whenever they receive any type of objection. Sales objections are just part of the game, and so if you're not getting any type of objection, any type of question or issue anything that needs to be clarified, then you should be worried at that time because it is just part of the process. And what you also need to understand is that objections tend to be service level responses that need to be clarified. If somebody is telling you that they need to think about it, well, that could mean a lot of different things. And so it may mean that they need more clarity. They need more understanding. They need some numbers toe work with here, or that you haven't done a very good job of explaining how this is going to work for them. And so that could mean a variety of different things and so understanding that most objections are surfaced level responses that we need to be able to dig a little deeper and understand at a deeper level. Ah, good way to look at objections is to look at them as opportunities for you to acknowledge and understand the prospect and then be able to clarify and dig deeper as to what that real concern is about. Something to keep in mind here is well, is that often time business owners are simply checking off boxes. Okay, if they're saying, hey, do you have a new referrals? You have any testimonials right there? Just checking off the boxes to make sure that you pass all the tests right, so to speak, that show them. But you can actually deliver results and that you've been able to get results for others. So to master handling objections, you must prepare responses and advance. And this is something that's pretty obvious here. However, I mean, you'd be surprised how many people go into sales conversations, though, Do cold calling. They'll do any type of phone interaction and not be prepared when prospects come back with questions, right or objections. So it's very important that you're prepared to respond and answer any type of objection or question or issue right that the prospect may have so that you could just check their box off right. And when it comes to making a buying decision, the objections, they're going to be centered around either price or value. If somebody doesn't see the value in your services right, they're going to say things like, Hey, I need to think about it. Hey, let me get back to you. Hey, just semi a proposal some of your pricing so understanding if its price, if it's too much for them or they don't see the value in your services and being able to dig deeper into what they're really saying, because if it's price we'll have you showed them that it makes sense for them to invest in your marketing services because there should be expecting a 45 X return on investment. And if its value, have you conveyed that you have a proven system and proven results right, so understanding that ultimately it's going to come down to either price or value. Now let's go ahead and cover frames and how we can use these to overcome any type of objection throwing our weight. So the first frame is the agreement frame, and what I want you to understand is that frames are secret weapons for overcoming objections. And so we're using the frames to show the prospect a new way of looking at their objection , right? If they're talking about price, if they're talking about hey, I need to think about it. That's great. We can use different frames to get them to expand their awareness and really dig deeper as to what really is the problem. So you want to avoid saying yes, but very important here when somebody is saying, Hey, it's too expensive or it's out of our price range and you come back and you say Yes, but we can do X, y and Z. We've been able to get results for X Y and Z company, right? All these different things and you're using. Yes, but understand that everything that you're saying before the but is negated okay, Just think about somebody telling you Hey, this looks fantastic. This looks great, but right, Everything that they just said, it's pretty much negated because of the word. But right, so in your communication avoid giving a reason and then saying but because that's going to negate what you just said. Okay, what you should be doing instead of using. But use end. That's going to sound Ah, lot less confrontational, right? Just think about if somebody said this all looks good and I think that you can add X, y and Z and it'll look even better versus Hey, this looks good. But I think if you added this, that I think it would look much better. Notice how both of those are pretty much saying the same thing except when you use the word . But you're negating everything before that and when you're saying and it's less confrontational and the person is able to accept it easier. So the way that you want to respond to objections is if somebody says, Hey, this is out of our budget This is too expensive. You want to say things like Hey, I understand and or I appreciate and or I agree and right, because if you say Hey, John, you know what I understand. But we can do X, Y and Z and nobody else can do this versus saying You know John, I understand. And let me just mention that we have been able to do X, Y and Z for previous clients, and I know that we can get the same type of results for your business, right? Notice how there's a huge difference there as to how that's being received and how the other person interprets that message. It's smooth, it's less confrontational. It's received without any type of resistance. And so if somebody is saying that the price is too high. We can come back with a You know, John, I agree we're not cheap. And I'm just wondering, what type of budget do you have set aside for this type of project? Right. So any time that you're getting any type of objection, always acknowledge, always agree. Always let them know that you understand and that you appreciate and that you agree, because if you do not and you're using the word but in there, then you're going to come across like you're being confrontational and you're trying to be combative. So that's why it's important to ease into your response and acknowledge in drop the resistance by saying that you agree by saying that you appreciate them sharing that with you and then following up with the softening question. I'm just wondering. I'm curious to know, just so I can understand you better, or just so I can understand X, y and z, right? Very important that you're using this because if you're coming across that you're trying to defend yourself and you're saying this and you're saying that you're going to turn the prospect off, never, ever try to defend yourself or your stance, anything. Always agree, always acknowledge and always looked to understand where they're coming from. And here's an agreement frame in action. So let's say somebody says I need to think about him. You can respond back with Hey, you know, John, I agree that being clear that this is the right decision is important, right? Notice how you're agreeing there and you're letting them know that. Hey, I understand this is an important decision just so I can understand your train of thought. What exactly would you need cleared up in order to feel good about moving forward? Right. So we're dropping the resistance. Hey, I agree. Being clear about this is important. This is a big decision now, just so I can understand where you're coming from, right? What do you need to be cleared up so that you can feel good about moving forward? We're getting deeper, right? We're understanding what is the real reason? Because then they're going to come back and say, Well, it is out of our price range or, you know, how does this work? Or can you help me understand? X, y and Z better? This right here is power because being able to overcome objections, lower resistance is one of the most important aspects of sales. If you can't properly understand where the prospect is coming from, understand their objections, acknowledge them, hear them out and then clarify what they're trying to say. Then you're going to have a hard time with closing clients because they're going to tell you surface level objections, and you're not going to dig deep enough to really understand what the problem is right so you could help them get that cleared up so that they can feel good about moving forward. Because remember, what we're selling is decisions and good feelings about those decisions. So if they're saying I need to think about it, then they're not feeling very good about moving forward. So we need to understand what it is that they need to clear up so they can feel rates right . Feel good about moving forward now. The next frame is the contrast frame. The contrast frame can be used when you're dealing with price objections that make the cost of your offer look smaller. Now this is where we are. Contrast ing the price to something larger so it doesn't look very expensive. And this could be a simple as having our return on investment. Example, right, showing them how. Hey, if you're investing $3000 your expected return on investment is $15,000 or $20,000 right? So that's how you can really understand how to use this contrast frame. So let's say we get an objection from the prospect and they say, Hey, you know, everything looks great. Everything looks good. $3000 per month is just too much for us. It's out of our budget. Our response can be Hey, John, you know, I understand that $3000 per month is high, and now, before we move forward, notice how we have the word. But in there were using this precisely to our advantage here. This is very strategic here because the $3000 per month is high were negating that right. We don't want them to pay attention to that. We want to negate that. So we use the word but to do just that. I understand that $3000 is high, but based on the numbers of we ran, your expected R. A. Y is an additional $30,000 per month in revenue, you would invest $3000 to make an additional 30,000 wouldn't you write? So notice how we're using the word but to our advantage here and that we're contrast ing their return on investment to our initial $3000 which is very loan comparison, right? This is an extremely powerful way for us to be able to let them know that hey, whatever it is that they think is high or whatever type of objection they have, when we contrast that with something else right, it's going to be minimal in comparison to what they're going to get or what we're comparing it to write very powerful frame here. This works great any time you have any kind of pricing objection where they think that it's too much for them or it's out of their budget. But then, if we contain a picture for them and give them a new frame of reference and understand that hey, $3000 is nothing in comparison to how much you're going to be making the next frame is a comparison frame. So one thing to keep in mind here is that whenever we're making a decision to buy X product or to buy why product, or to not even by anything at all. We first must make an evaluation, and our evaluations are based on comparisons. So just think about if you wanted to buy a new home smart device where it controlled everything in the house to WiFi and had a bunch of different features. Functionalities. When we're looking to buy something like that, we're comparing it to how complicated it's going to be toe learn all those features and functionalities, right? Because it may give us the ability to control all the devices in her home. However, there's probably a whole lot of options a ton of buttons that we need to become familiar with and learn. And so we're comparing the ability to control all of our different devices from one single device versus the complexity of understanding how the device works. Okay, And so, with objections like, Hey, it's too expensive. These are based on comparison, and so we need to understand what the prospect is comparing that price to so we can respond accordingly if they're saying it's too expensive because X Y Z company gave them a lower price. Well, is it apples? Apples? Or is the apples to oranges? Oftentimes isn't the same thing, so we need to understand where they're coming from. So here's an example of a comparison frame in action. So the objection. It's too expensive. You know, John, I understand how it can seem that way, and I'm curious as to what you're comparing into. Did you get a previous quote for lesser right? Notice how we're just trying to get an understanding of what they're comparing our price to as far as their idea of it's too expensive on time. And so once we ask this question, we can know what they're comparing into. If they got another quote from X y Z agency, and they only quoted them 2000 and you're selling your services for 3000. Okay, what did the other service of the other quote? What did it include? Because I'm fairly certain that it's not an exact comparison, because they may not be including ah, lot of what we're including, right? And so that's why they gave you a lower price. Think about all the different ways that you can use this comparison frame. This could be if they're coming back and saying, Hey, I try digital marketing. It didn't work for me. Okay, Well, hey, you know, John, I understand that you may have tried digital marketing in the past, and it didn't work for you. I'm curious. What exactly did you try and what were the results? Notice how? We're trying to get an understanding of what they're comparing it to their experience, their results. Maybe they hire somebody, and they didn't get the result that they were expecting. And so now they have this idea that digital marketing doesn't work when in reality, it's that they hired somebody that didn't know what they were doing, or they may have tried something themselves, and they didn't get the results that they were looking for or expected. Right? So these are the frames that you can use toe overcome any objection? Any time that you have any objection thrown at you, you can use any of these frames to overcome them because you're acknowledging you're agreeing, and then you're looking toe understand why they have this question or what needs to be cleared up. Okay, so that's gonna be here for this section on frames, and we'll see you on the next one 68. The Mindset Challenges of Sales: in this video, we're going to go over the mindset challenges of sales when it comes to growing your agency and getting more clients. Sales is the most important part, and inevitably with sales, you're going to experience a mindset challenges. And so in this video, we're going to cover the different types of mindset challenges and how you can overcome them. So the 1st 1 is call anxiety. This is any time that you are, Let's say, doing quote calling or you're about to get on a call with the prospect. You guys have scheduled the time and you have anxiety, and this could be for a myriad of different reasons. However, what you want to do is really ask yourself, Where is this coming from? Why am I experiencing this? Am I prepared? Have identify research on the prospect so I know how to overcome different objections. Have I gone through them right? So understand that you're going to experience some sort of anxiety in the very beginning, and at times you may confuse anxiety with butterflies. It's understandable to get butterflies right toe, have a little bit of nervousness there in the very beginning, but not having anxiety and running through all these different simulations in your mind and thinking Well, what if they say this? What if this happens? What if that happens? You want to get away from that? You want to understand? You know what? I am prepared. I have done my homework. I've done my research and I'm going to give it my best shot, and the next one is fear of rejection. This is one of the biggest ones here, because any time that we're receiving any kind of objection or we're getting told no, we tend to feel that the rejection is directly towards us, like we as an individual are getting rejected. You see, they're not rejecting us. They're rejecting the opportunity, the product of service. It has nothing to do with us individually as a person, right? It's all about the meaning that we're attaching toe what they're saying. If they're saying, Hey, you know, it's just not going to be a good fit, or if they're saying, Hey, it's way too expensive for us is just, you know, we're not gonna be able to get this done. Well, you're going to feel like that's an attack on you. and that's the meaning that you're attaching to it. So understand that any time you have any kind of quote unquote rejection, right that it's not towards you, it's towards a solution. And the reason why we feel this way is because we're attaching the meaning of Hey, if somebody is telling me no, if somebody is saying they're not interested, I'm interpreting that as them rejecting me when they're really just rejecting the solution or they're rejecting that, even knowing or hearing about it right, the next one is negative self talk. This is huge here, right? Whenever work about to get on the phone call, we have all these different scenarios and things going on in her mind where we're saying things to ourselves such as, Hey, don't mess this up. Remember how you messed up last time or the business owner is very successful. Why are they going to take me serious? Why are they going to want to hire me to help them grow their business when they're already successful? Right, That type of self talk get to understand that your mind is trying to protect you. It's trying to get you to stay comfortable and to feel safe, right? Because if you get on a call and you actually talk to the prospect and sell them, you're going to be out of your comfort zone because it's new territory for you, right? And your mind wants you to stay safe and protected by not doing anything. And so it's trying to help you out. But often times that can come across in a negative manner by having negative self talk. Okay, so understand that ultimately it's your mind trying to protect you and trying to keep you safe in your comfort zone. The next one is a lack of self belief. This is where you are coming and crossing. You're thinking to yourself. Well, I just started. Why are these guys going to hire me? I don't have the experience. I'm not an expert. I don't believe I can deliver results all these different reasons. You have to understand that you're going to be resourceful enough to do what you need to do to get them results, right, because if you don't feel comfortable yourself doing the actual work and delivering results , then you can work with the white label agency and have them deliver the results, right? Ultimately, you're going to put your best foot forward and do everything in your power to make sure that you deliver results and whether that be through you or working with the white label agency partner right, Regardless, you're going to be able to deliver results, and then we have low self worth. So you don't believe that somebody should pay you what you're asking for because you don't believe that you're worth it, that you have the value, right? And you just going through this course is going to make you a digital marketing expert. If you implement and execute on all the different teachings, then you are going to be that expert, and your value in your worth is going to significantly increase. So understand that you are an expert. You have the expertise, you have the credibility of the authority to deliver results and to charge prices that reflect your value. Right. The next one is a need for approval, and this kind of goes hand in hand there with the low self worth where we're coming across like we're trying to gain their approval versus trying to gain the respect and that's what we should be focusing on is getting their respect and not their approval. Remember, you are at the same level. You shouldn't be communicating with your prospects with Yes, sir, or yes, ma'am, it should be always on a first name basis and not looking for that approval. Understanding that you have value extreme value in the digital marketing space, you could help businesses grow. And you're not looking for approval. You're looking for mutual respect and you're looking to see if there's an opportunity for you to departing together and to help their business growth. Then we have not asking for the sale. Now you can do everything right. You can have the best discovery call. You can have a great presentation, but at the end of the presentation, if you don't ask for the sale, then you're not going to close the client. If you cannot move that client toe a close right, then you're going to have a problem getting clients because what we're doing in the whole entire initial phase is selling right. We're selling what we can do, how we can help them. We're positioning ourselves. And when it comes to the final stage, this is where we're closing were asking for the sale. We're letting them know. Hey, listen, Is there anything else that you need to know before we move forward? Because when you ask for the sale and they still have some questions, you can get those ironed out at that time. Because if you just say, hey, you know a single proposal right after the presentation, then you're not going to know what kind of concerns or issues or questions they may have, right versus closing on the call. And then, if they have any objections that you can get that ironed out, and then you can send them the actual invoice to get started. So make sure that at the end of the presentation, you're asking for this sale every single time. Okay, every single time. And then finally, we have perfectionism. So going through this course here, you're learning sales, your understanding how to communicate effectively with prospects, your understanding, how to position yourself right, different things to say how to reframe different objections, had a frame, different messages. Now you cannot wait until everything is perfect, because it's never going to be right. You being able to go out in the real world and get that experience and then being able to adjust and modify with the data you get back. It's what's going to make the world a difference, right? Not waiting until everything is perfect because you're going tohave that paralysis by analysis. So take action, gather data, gather results and then be able to modify and adjust accordingly to the feedback that you're getting. These are the mindset challenges of sales. Having an understanding of this is going to make you aware at thes exist in that they're not just figments of your imagination. You're feeling a certain way because you may have lack of self belief low self worth, right? You may have need for approval and understanding of becoming aware of these. We'll help you overcome them because the first part of changing something is becoming aware of it. So that's gonna be here for the mindset challenges of sales, and we'll see you on the next one 69. The Perfect Discovery Call: All right, so in this video, we're going to go over the Discovery call script. So this is what you're going to use every time that you get somebody that is interested in your services. You've maybe email them about getting more customers, getting more patients, right, and then they are interested in learning more. This is what you're going to use on that very first call, right? Because you want to be able to understand where their businesses at really position yourself as an expert and understand what is the value of a new customer for them. OK, so let's take a look at the pre notes here, and this is 10 to 15 minutes before the call. You want to prepare and make sure that you have their website open. Okay, You wanna have a pen and pad and you don't want to be using a computer because it's going to get quite loud. So you want to make sure you're just using a pen and a note pad, OK? And through your research, you should understand or have an idea which platform is going to work best, whether Facebook or Google, okay. And if you're a bit nervous and you have a little bit of butterflies and you have a little bit of uneasiness, right, and you don't feel that you have full confidence. What you can do that is extremely powerful is stand up and do some power poses. Raise your hands over your head like if you scored a touchdown or scored a goal. Go to Google and type in Amy Cuddy. Power poses. You're going to be able to find some great contents and great videos that show you how to use power poses to your advantage, because what ends up happening is that as soon as you change your physiology, how you're standing, how your seating, everything is going to change as far as your emotions, how you feel. Because, for example, if you're sitting down, stand up and raise your hands over your head like in a victorious position, and notice how you automatically start feeling good and its hard. Or it's very difficult to even feel bad because you're in a power pose. And so if you need to do them before the calls to kind of hype yourself up and get that boost of confidence, highly recommend that you do that. Okay. And then as far as getting into report, remember, we talked about report being that warm feeling inside of your stomach. And so what you can do is feel that warmth inside of your stomach first, OK? And when you do that first, you automatically get yourself into report with yourself frame. And so what ends up happening is that that transfers over to your prospect because you have a warm sensation in your stomach. You are coming across like you're just trying to help them, right? And so they can feel that and they can sense that right through your language or communication. Understand that your objective is to gather data OK, and to sell the next call. That is really your main objective here. You're not selling anything as far as a product or service here. What you're doing is you're selling the next call, which is the presentation and the clothes right here you are positioning yourself as an expert. You're finding more about their business gathering data, and then you are selling that next call. Okay, And remember, you're not below or above them. You're both experts in your fields. Okay, Let's say they are a dentist and they have their business or their, you know, business owner, their CEO. They're founder. Whatever that. Maybe they are an expert in their field and you aren't expert in your field. So that's how you want to level the playing field. And that's how you should come to these calls. Okay, so let's go ahead and look at the first step here. This is a quick chat for 2 to 3 minutes, and this allows you to build report. And so what you want to do here is just start out by saying, Hey, this is one from X y Z. How's your day of the week going? Notice how you don't want to just say, How's your day going right? You want to get specific, you want to be different. You don't want to talk about the same thing that everybody else says. That's automatic. If it's Tuesday, Hey, how's your Tuesday going right? And you want to say with enthusiasm, okay? And enthusiasm doesn't mean that you're trying to sell them, or that you're coming across strong enthusiasm. Let's the prospect know that your professional, that you care about them, that you're interested in learning more about them and that you're not just trying to sell them a product or service, right? And so they will be able to hear that sense that do your voice tonality and through your enthusiasm. So the questions here are very simple where you base out of okay. And this is even if you've gone to their websites and looked at their business, you want to start that conversation to build a little bit of report. And then if they mentioned that their in, you know, Seattle or San Diego or Miami, whatever that may be, you know you can talk about Hey, are you originally from there or did you locate right? It's just building that report in these very 1st 2 to 3 minutes so that you can ease your way and to the agenda and pre frame, okay? And so once you do this, then we're going to step to This is where we set the agenda and weep, reframe how the call is going to go, because if you don't pre frame it and you don't set the agenda, they're going to be bombarding you with questions. They're going to want to take control and the person that has a control of the call makes the sale. Whatever sale you're trying to make here, and like I mentioned on this call don t sell we're making is the next call. Okay, so this is how the pre frame an agenda goes. Okay, Great. So here's how these calls are usually structured. We'll start off by getting to know a bit about your business and what your goals are. And the whole purpose of that is to make sure we've actually got a solution. Toe help. You OK, so you're letting them know that? Hey, this is how this call is going to be structured. We're going to learn more about your business. And then the reason for that is because we want to make sure that we have a solution for you, right? And then after that, we can dive into how we help our clients. And if it sounds like we would be a good fit, we can discuss the next steps, or I can direct you to another source. That may be a better fit for you. Sound fair. Okay, it is. I write in. And so what? This stage, we're letting them know that if there's a fit here, right, if we see them as a potential partner, then we can discuss the next steps. But if not, then you're going to direct them to another source. That may be a better fit for them, so this automatically drops her guard. And let's to know that you're not selling them. You're trying to find out what's best for them, and if you can't help them, then you'll provide, you know, some sort of resource for them to look at. That may be a better fit for them. Okay, And so Step three. Here. This is where we figure out their current situation, Okay? And so this is where we're finding out what type of projects customers patients there, wanting to bring more on what type of new patients are you currently looking to take more on and focus on? And so here's a keynote. Are they looking for all types of customers? Are you looking for all types of patients, right? Or are they looking for a specific type? If you're working, let's say, with a home remodeling company. Are they looking for kitchen remodel projects or bathroom remodel, right. What specifically, or are they open to all kinds of projects? Right? And then here's a very crucial question here. I know every business is different to notice how we ease our way into this. I know every business is a bit different. So in your case, what would you say is the average, Let's say client or customer or patient is worth to you, and how long do they typically stay? So we're finding out what is the average value of a new customer, and how long do they stay with you? So it's the value and then the lifetime value. Okay, And then what are you currently doing to generate new customers? And approximately, how many new customers are you bringing in each month? So this is a two part question here. We want to know if they're already doing advertising or what they're doing. If they have any kind of marketing strategy in place, or are they just relying on referrals? Inward amount. Right. So you want to understand what are they doing? And how many new customers are they bringing on each month currently, with whatever they're doing? OK, and the next question here, what does your sales process look like from initial inquiry to paying customer. So what you want to find out here is who is handling the leads? What is the process that they have? If it's a, you know, medical facility, does it come into the receptionist, the receptionist? You then follows up. They scheduled the appointment, and then, you know, everything gets coordinated with the doctor, right? How does that work? Because you want to know how that's going to work for when you start generating leads so that you can understand what is a process, right? And these are questions that you need to kind of understand why you're asking these questions, okay? And some of these questions you may not need to ask in general, because you know, one question here they may respond back with this one right here and say, Hey, we're looking for kitchen remodel Jobs were already doing X y Z marketing, so they may answer these questions when you ask them, You know, one of these questions here at the very top. So if they already answered these questions, you have to become aware to not ask them these questions again because they already answered them. So that's why it's important to have the awareness in the understanding that what your objective here is to do is to gather data. And you're not reading this like you're interviewing them. Okay, you're reading this off because you're trying to gather data, and it's not some kind of interviewer just asking them questions just because, okay, there's intense behind this. We're trying to understand their business, and if they already tell us that they're doing, you know, Facebook ads or there may be using, let's say, Home Advisor or Yelp. Well, we don't need to ask them, you know, Are they doing marketing? Or you can say, Hey, so you're doing advertising on Yelp? Hey, are you doing in the other forms of advertising? Right? So it's not always going to go on order, but this is more often than not the order that you want to follow because, you know, most businesses will follow these questions as faras in a linear path. However, like I just mentioned, sometimes you ask the question. They'll tell you the answers to several other questions in their response, so make sure that you're becoming aware of that and you're writing everything down in your notes so you can transfer that into your serum, OK? And then how many new customers are you looking to take on each month on top of what you're already doing. And so this is letting us know what is their capacity for more customers? Can they take on 10 or 20 or 30 or do they have a limit and they don't have the capacity rank? You want to understand that? And so step number four here. This is a very important question here. This is what really put you in the driver's seat and really put you in the picture of success and their business having success. Okay, so what you're wanting to do here is find out the definition of what success means to them . Okay? And then you want to insert yourself into the picture because success means different things to different people. And so you want to understand what is a successful campaign right to this particular business owner? What does that look like? So then you can give them exactly that, right? This is a secret weapon here because you're getting them to tell you and spill the beans, asked to what exactly? They're looking for us for a success, and then you are saying that's fantastic. You know, with our system, you're going to be able to accomplish and get whatever it is that they just said. OK, so this starts out with Okay. Great. I really appreciate you sharing that with me. And then one of the things that we're always looking to do is enhance our service. Okay, so we're easing our way into this question. So let's say that we've been working together for six months now, and this is big, because this question right here, what's already in the back of their mind that we're going to be working together for at least six months. Okay. And so we're future pacing here because most of our agreements are going to be either three or six months long. Sometimes 12 for the majority. 3 to 6 months is kind of a sweet spot for clients in camp. And so what would need to happen throughout that time in order for you to feel like it was a success? Gosh, this is such a powerful question here. Notice what this is doing here, like I just mentioned were placing in the back of their mind. Now we're going to be working together for at least six months. Okay? And then through that time, what do they feel? What do they think? Right or what is the picture of success, right? What does that look like to them? To make sure that they feel that this was a success, Frank, What exactly does that look like? And if they have trouble entering this, you can just say, Hey, you know, essentially, what wouldn't I do relationship look like to you? Okay. Or what would a successful marketing campaign look like to you? Okay. And so what we're looking for here is, you know, I want to be able to have, you know, 10 plus leads a month. I want to be able to make you know, $20,000 a month from your services. I want to be able to do X. I want to be able to have Why, right? We're getting all of this information, and this is our ammunition. You should be doing a lot of writing here. This is our ammunition for our closing, right, Because they are closing. You know, we talk about Hey, you know, you let me know that. You know, as far as a successful campaign, you're looking for X, Y and Z, and you're wanting to do why and through a process in our system, you're going to be able to accomplish just that, right? So if you can't understand what they want and what success looks like to them, then it's going to be very difficult to sell because you're just kind of guessing what they want because they don't really know what they're doing here. They're literally spilling their guts. They're telling us exactly what we need as far as how to sell them, how to position our product If they say, Hey, you know, I want to get at least 20 leads a month or 10 leads a month, I'm gonna be making X y Z, you know, return well, you're going to know just that and be able to tell them when you're closing and let them know that Hey, you mentioned X y Z and that you want you know, ABC well, through our process, through our system. Like I just mentioned, you're going to get just that came so very important question here insert yourself into the picture. Let them know that you know what your system you're going to be able to accomplish. X, y and Z. You can use it here to insert yourself into the picture and then in your closing, which will go through in the presentation. Right? Also do that as well. Okay, but the big thing here is just like you for going into an interview, right? An interview most of the time. What's happening is that the interviewer is interviewing the candidates, right? And they're the one that's the Alfa because the candidate wants a job. However, a smart interviewer will change it up and ask a question like you know, John Smith. You know, I really appreciate you having me here, you know? I'm curious. What would an ideal day look like for me if I were to be working here? And so what that question does is it makes the interviewer think, OK, this person, if they were working here, what would they be doing? And so they're automatically policing themselves in the position of already having the job . Okay. And so that's what we're doing here. We're placing the image of ourselves and exactly what they want into the mind of the prospects. So very powerful question here. Do not skip over this because this is going to give you a ton of ammunition. Okay, so the number five, this is where we're selling the call. Okay, So this is where we're giving an overview of the next steps. Okay, great. Hey, you know, it sounds like there's an opportunity here for us to work together to help your company grow. Let me go ahead and give you an overview of what we do. So I don't know if you had the chance to review our websites, but if you did, you would see that we help businesses grow through digital paid advertising. And we do this by putting your business in front of your target. Customers online typically will have certain offers that grab your ideal customers attention and directs them to either call or filled out their information to learn more. That information then gets routed to you immediately, do our automation software. Our next steps would be to set up a follow up call where I can walk you through our entire process and system step by step through a screen share presentation. Do you perform mornings or afternoons and then you're booking the call. You are assuming that they are interested and want to get to that next step. Okay. And so notice what we're doing here. We're talking at a very, very high level or explaining our services very simply. We don't want to confuse them because that's really all that we're doing when it comes to paid advertising, right? We're putting a specific offer in front of the ideal customer of that business, and then they're going to a landing page, and then they're either going to call or they're going to fill up that information, right? And then that information is going to get routed to the business. So at a very high level, that's all you need to let them know, because that's exactly what we're doing. You don't need to go into any specifics here, right? You can go into the specifics on the presentation, so that's gonna be here for the Discovery call script. I would definitely go through this several times. I would even practice this several times as well, and I also recommend recording yourself because you can listen to yourself and how you're coming across higher using your tone Now that you remember what the tonality. That's very important so that you're coming across like an expert and you're using the right voice inflections when you're asking a question or when you're making a command. Okay, so very, very powerful here as far as this Discovery script, Like I said, go through the several times. Record yourself. And don't not forget this question here. This is the most powerful one here. It's going to insert you into their mind as faras success and you being the vehicle that's going to get them that success. So that's gonna be here for this one, and we'll see you on the next one. 70. The Perfect Presentation Call: All right, so in this video, we're going to go over the presentation call script. So this is the call opener script that you want to use, And then also, it's going to include some closes in here that you can use to close a deal. So what you're going to do here is essentially start off by making sure that you're going through the pre call notes. Okay. Make sure that the client has the actual link to view the screen, right? Viewed your screen, and you can use joined out me, You Can you zoom. There's a lot of free Softwares out there that you can use, but just make sure that they have a link to view your screen, OK? And so your goal here is to close the deal and to get commitment. Okay, You want to have them commit to actually signing up with you, and you want to start the call by briefly summarizing what you discussed in your discovery call So you can kind of give him a recap, Okay? And obviously you took great notes and you have that in your CRM. So you should have no problem summarizing the last call and then you want to involve them as much as possible. Try asking questions. Hey, does this make sense to you or Hey, what questions you have around X y Z, and we're going to walk through the actual presentation in another video. But this is more just the script, and it's really just going over the initial opener and closing statements because as far as you do in the presentation, that's going to require you to go through it on your own. And there really isn't a script for that because you can just follow the structure of the presentation, right? And if you need to get up and strikes and power poses so you can get in the zone and then also remember to build report by first generating that warm feeling first So then that I can get transferred over to your perspective client. And here is the biggest thing that I want you to keep in mind. Okay, is that you must ask for the sale. Okay. If you don't ask for the sale, you're doing yourself a disservice. You're doing your perspective client at the service as well. By not asking them to jump on board because it's obviously going to be beneficial for them . Okay? And so you'll be amazed at how many times that you'll get a sale just simply by asking for it. Because just imagine, if you are looking to buy something and you know the individual trying to sell you something, but you're interested, right? And you see the value and they're coming across like, Well, what do you think you may be? Your Are you thinking about probably signing up? There's no confidence there, right? And so you want to close with confidence, and you want to use some of these statements that I have here set up for you? Okay, so the first thing that you want to do is you want to have a quick champ, okay? And talk about Hauser, Day of the week. Any kind of small talk about the weather or the week, or what's going on, You know, whatever that may be. Right. Spend 2 to 3 minutes on small talk and then you want to jump into the presentation call opener. So let's go in here and let's cover this. And so what you want to do here is say OK, great. So let's go ahead and get started. Now, This is where your briefly summarizing what you discuss in your last call. Talk about how they mentioned that they're looking for more customers and how they've tried maybe other marketing agencies. Or maybe they tried yelp, Why P or whatever kind of online marketing channel or whatever kind of marketing they've tried before, right, and hasn't been working for them. And you want to talk about how you guys discuss that and how they're looking now for a solution to get customers on demand, right? And so here is a very crucial and very important call opener. Okay, after you mentioned there's farce, the summarising of the previous call you want to say And what I have here is I have these bold points because this is where you really want to emphasize thes words, okay? And you can start this off by simply saying now. So let me give you an example here. Now, as we go through this presentation today, you'll notice many of the different ways we can help your business grow, because not only do we send qualified leads to your business were also increasing your brand awareness. And that means that you can focus on what you do best, which is providing a great service for your customers. Patients, right, whatever that may be. And we'll walk through how our program works and the details of how we get results. Then at the end, we can go over different options and pricing and see what makes sense for you. Sound good. Okay, so this is how you want to start this call off. Now, I would really highly recommend that you try to keep as much as is as you can, because what this is doing here is we're using the cause and effect statements. Okay? And this is a very powerful because these words here are highlighted to really emphasize and let them know that they're going to notice right many of the different ways that we can help their business grow right? You're not telling them. Anyways, you're saying that they're going to come to their own conclusions and they're going to find different ways that their business is going to grow by our presentation through our presentation. Right? And then we mentioned because not only do we send qualified leads to your business were also increasing your brand awareness. And so you've got to understand this is all going to be done through a screen share, so they're not going to see you. So I would have this open on one screen if you have dual screens and then I would make sure that the presentation is on another screen, OK? And so then you're just going to walk through the presentation slides and talk about them and involved the prospective clients. Now this statement here, the reason why I have and that means okay, is because I'm attaching meaning toe what this is saying here. We're talking about sending qualified leads to the business, and then we're also talking about increasing brand awareness and then we're attaching meaning to this. OK, so after you jump into the actual presentation, then you want to go over obviously all the slides and we're going to have another video for that. But let's go over the closing statements now. Okay, so no matter what, always ask for the sale. Because you'll be surprised that ah, lot of times ah, prospect, you know, for whatever reason, may not seem the most interested. But that's just maybe how they are. But then they come across and then you say, Hey, you know which option do you want to go with? You know, I'll go with option one, and you're like, Wow, great. But you won't know you won't get that unless you always ask for the sale. Okay. And you're asking for this sale on the last two slides, and we'll walk through the presentations. But the last two slides show two different options, okay? And so that's where you're going to ask for the sale. So let's go ahead and look at these closing statements here because they're extremely powerful. So the 1st 1 here. So, John, based on our conversation today, I can tell that you're serious about growing your business, and you can clearly see why this is a good investment for you. So which tear makes the most sense for you, Tier one or Tier two? This is allowing you to have them choose between option A or Option B. Notice how you're not just saying. Well, what do you think? You're telling him to pick one or the other, right? Very powerful. Close. Here's the other one right here. You're really going to enjoy working with us and love our results. So I think it makes the most sense for us to start with Tier one package. You're just assuming the sale. Your closing, right. And then any kind of pushback, you're obviously going to deal with that. And then the 3rd 1 here. So, John, based on our conversation today, sounds like you're ready to move forward, I'll send you over the invoice and agreement, and we can get your campaign up and running within 5 to 10 business days. Boom. Right. You're just assuming the sale. You're saying, Hey, sounds like you're ready to go. I sing you over the invoice and boom, let's get rolling. Right. And then the last one here, Is there anything else that you need to know before we get started? This is a very powerful close here, okay? Because you can use this one right here in conjunction with any of these other ones here. So this one right here, let's say that you say, you know, I think it makes the most sense for us to start with tier one. Ah, and then you say so. Is there anything else you need to know before we get started. Right? So you're just assuming the sale, Let them say no or give you whatever kind of objection, Right? And remember, objections are not a bad thing If they say they need to think about it. Well, you want to be able to understand that further and understand, Okay. You're not completely understand. You know, this is a big decision. I'm curious. Just so I can understand better. What specifically about our program here? Do you need to think about right now in the sales training section of this program, you're going to be able to look at the different ways to overcome these objections, right? Using the different reframe context, content, reframing strategies and methods to be able to dig deeper into their objections and really find out what is the real situation here. Because if they say they need to think about it. Okay, well, we want to know why. Right? So very important to go through the cells training and understand how to overcome the objections. Because this is where you're going to see the majority of the objections. Okay. Okay. So that's gonna be here for the presentation. Call opener and closing statements, and we'll see you on the next one. 71. Sales Pipeline CRM Walk-Through: Okay, so this is going to be a very quick video going over your CRM for your sales pipeline. Okay, so this is the serum that you have set up here in your daily productivity hub here. And so all you got to do is go into the CRM here. And so you notice here that we have the leads Discovery, call presentation, call, and then won and lost. So these air, different stages and what I would recommend that you do is you put leaves in here on Lee when you have had somebody that is booked to call with you or where they have shown interest. Okay, Because arose, you can put in a ton of leads in here, and it could get very complicated. So just put leads in here where you've had some sort of interaction or you've had some level of interest be shown from that individual prospect. Okay, so these are all the leads that have shown interest and said, Hey, I want to learn more about your services. Okay. And then when you have a discovery call set up with them right, then you would move is over here. And this means that this particular you know, lead is now in the discovery call phase. Okay? And then you would come in here and put in any information you can put in some notes. You can put in different things that you did. You can have specific notes here for different sections. You can really get very specific here, but the biggest thing that you want to do is just put in the no information. OK? You really just want to know. OK, where is this lead at? What is the last level of communication that we had right? And so understanding, You know, what are the notes for us? Last time we spoke, we talked about X, Y and Z, or we talked about getting them started on Discovery call. They're interested in getting more customers. This is where you would put in the notes right and say, You know, spoke with John and he is looking to get more customers for his. That's a home remodeling business. He wants to get specifically kitchen remodeling johns. His average customer value is X y Z, and he is looking to take on X number of customers each month. Frank, It's just a matter of making sure that you know what you spoke about with the previous conversation. Right? Or kind of where you are at with this particular prospect. Did you already communicate with them? What did they say? You know, one of the looking to get started, all of the notes that you took in your discovery call. You want to put him in here, so, you know, rain as faras the information for your next call for your actual presentation call. So you can have that ready to go when you're on that presentation call and you're ready to close a deal. Right? So you have it like this. Go to send. And so now this notes here, Right? And so you can look at this x y z business here and look at the notes and look at you know what you last spoke about with this particular prospect? Right? And so once you get him on a presentation call, then it's here. Right? They've scheduled a presentation call, Let's say 34 days after they've, you know, had the discovery call. And then from there, right, That's what you're doing. The closing call. And you can either do you know, obviously won or lost. And so this is a very simple Sitaram here, right? You can give very specific here. You can add in a lot of different things to the actual sections down here, right? But it's really just about keeping track of your prospects, your leads, and then moving them to different stages according to where they're at in the sales pipeline. Right in yourselves process. But making sure that you're doing this every day and keeping track of where everybody is in the sales pipeline. Okay, so that's gonna be here for this one, and we'll see you on the next one. 72. How To Collect Payments: Okay, so we're here in wave APS, and this is a free service free platform here. That is for payments, highly recommended. So are you going to do is sign up and get your user name password, and then connect your bank account, and you should be good to go. Okay, Now, this is what you want to do whenever you're building your client, Okay? Any time you create an invoice, you always always I cannot stress this enough. You always want to create a re occurring invoice. Okay? And that's where you would go over here, the sales, and go to re occurring Invoices. OK, because what this is going to do is it's going to say, not the invoice. Okay, The 1st 1 and then automatically each month after that on the same date, it's going to charge them again. Okay, Automatically. You don't need to sentiment and voice. You don't need to follow up. It's all done automatically. And this is the best way to get paid because this is the best for the relationship. Because if you're having to email them and follow up and said, Hey, you know what's going on with the payment that can ruin a relationship. Okay, so I used to do that right When I first got started, I would just send in a voice and wait for them to pay it. Okay? And, you know, a lot of relationships went down the drain because of that. And so now I always always make sure that the invoices are re occurring. And I just sent him that 1st 1 and then they put in their card information, and then they get billed each month at the same time. Okay, So let's go To create re occurring invoice here, we would go to create a new customer, and it would be X y c customer. Okay, And then let's put bomb for Mike. ATS abc dot com. And then we'll just make up the number here. Okay? Farmed James camp. And then if they have different addresses here, but which is put save. Okay. Great. You want to put it P o number here? Ah, And then you can put you know, I would to say 100 then you can put in here whatever services. Ah, let's say here, create new item, uh, to see here. Facebook ads Cain, Facebook and management for three months. Okay? And it's one. And then you have put in here 1997 frame and then go to saving. Continue. Okay. So what you want to do is when you set up your account here, you wanna have your local set up. OK, so it's professional, So let's go here. So this is monthly. Okay. On the first or whatever dates, right? And so if today is the let's say here. You see here, So create first invoice. That's a today, which is today's the third and then after. Okay. Lets you're doing three months after three invoices, OK? And then a good next. So look at this set schedule repeat monthly on the first day of each month. Create first invoice on March 3rd and then n after three invoices. Let's actually put this on third because we wanted to match the same date. Okay, so now they're going to get charged today. So March, April and in may. Okay. And so this is where you can enter card information manually, or you can literally just send it from here, okay? And so once you send this over to them, they're going to get an email saying, Hey, here's your invoice and then they'll have an option to put in the card information so that each payment is done for each month automatically. You only do this once. You only set this up ones, but it's a re occurring. This is very important here for getting paid. Always, always create thes faras re occurring. Okay, there's a lot of different platforms that you can use out there for payment methods for getting payments from your clients. However, wave APS is free. Super easy to use and there re occurring. Invoices work. Great. Okay, so that's gonna be here for collecting payments, and we'll see on the next one. 73. How To Onboard Clients: Okay, So in this video, we're going to talk about how toe on board your clients with emails. Now, this is one of the most important steps here. After you sign a client and I don't really see this talked about really much unique horses that I've been through. And I've been through a ton of courses in the digital marking space because I kind of want to see what my competition is doing and then also what I can learn from others. Right, Because you always want to be that lifelong learner where you're just looking to be a students and learn as much as you can through your entire journey and experience. However, with on a boarding emails here, this is such a crucial step here for your agency. Because if you do not do this, then you're going to have clients reaching out to you all the time. You're going to have your clients unknowingly take advantage of you because you set no boundaries. Okay, so this is the proper way for you to be able to onboard your clients and pretty frame them as to exactly how this relationship is going to go right. And it's really important that you do this on Lee after they've already paid the invoice. Okay, that's where you want to set him up and let them know. Hey, listen, this is how it's going to go. And if you don't pre framework clients, Like I said, they're going to take advantage of you. You must establish how this relationship is going to go. Okay, So let me walk you to the first email here. Hey. Name? We wanted to send you a sincere thank you for choosing us to handle your marketing needs. What you can expect going forward. Simply put my team and I will be 100% focus on delivering fresh security leads. Obviously, you want to change that for your business. We understand you have entrusted a portion of your marketing budget to us, and our objective is clear. We'll drive more leads to your business. I will ultimately turn into long term business relationships. Would need a few things from you in order to get started. Now, this is all four Facebook ads here, and there's actual videos that you can use that I've recorded that you can use for your particular clients. All you gotta do is actually just copy this and send them over these videos here, and they can get walked through exactly how to set that up. Now, with Google ads, all they have to do is adieu as an admin. Okay? Or you could just create a brand new ad account for them if they don't have one set up. Okay, so for Facebook ads, this is where you have all these different steps where you need to have them, you know, set up a business manager. You have to have them give you add account access. All this stuff okay with the Google ads. It's pretty simple. You need to do all this stuff. This is the actual on boarding for me. You'll see. It's just a simple Google doc are. Excuse me. Google form here. Okay, so here we're asking for the business page or l and then first name email websites. And then we want to know a little bit about their business on and then describe any kind of free offers trials, any kind of hoax we can use target market target demographic, right? And so you can just copy and paste this. You'll be able to have this as well, and then just pretty much being ableto onboard them and collect the information for either yourself to be able to set this up or for using dash clicks. They have their own on boarding form. Ah, and then you can use that as well. Okay, but this is for if you're doing this on your own and you're providing the ad services, write yourself okay. And then let's go back and take a look at these other ones here. So this is a video here that walks them through how to create a business manager, And then over here, this is how they can give us add account access. Okay. And so this is Ah, I'm not talking about any business here, So it's wide open to use for any market union each so you could just take this on Kaing uses for yourself. And so that's how you would set it up for on boarding them and having them give you access to their specific pages to, you know, their actual ad account, and then filling out their on boarding information. And as you see here, it's pretty much letting them know that we understand this is going to be a productive relationship. Communication is important, right? And it's really about Well, this is for this is email marketing here. This is for another service that we provide. Let's just put in here for our Facebook. Obviously you want to make sure you changes for whatever service you're providing Facebook ad system, and it's really just it's providing that, you know, experience for the clients. Right? And that's one of the biggest things that a lot of agencies don't do out there is have a proper on boarding like, Hey, you're making your client feel special rank and letting them know that you're not just some fly by night agency that you actually care and that you have an actual, you know, customer experience you provide to all your clients, right? So pretty much is sending them. No. Hey, you know, we're excited to get started, really appreciate you entrusting us with helping you out. And then we have email number two here, okay? And this is for pretty framing them and letting them know how the relationship is going to go. Now, if you're working by yourself, obviously you want to change this and modify this for your own. However, for this year this is where you're like introducing an account manager or somebody else on your team that's handling the client. And so here we're talking about as we start the engagement with the company, we want to make this simple and painless. We believe in strong team based approach, right? And then we talk about having a single point of contact. And so this is where, like I mentioned your introducing maybe a team member. If this is for yourself, then it's just a matter of putting yourself in here, right? And then it talks about the cornerstone of a good relationship is concise communication expectations and delivering on point. Here's the key factors here. Okay, most of our communication is going to be through email and video. If you would like to jump on a call, all that I ask is to please send me an email first so we can schedule a time typically within 24 hours. I understand you're busy and wanna be respectful of your time. So if I need to reach out to you by phone, I will saying you a quick email requesting a time that works best, right? So remember here what we're trying to do. It said the expectations Let them know that we're not going to be always available if they want to get a hold of us. If you want to call us e mail us first, okay? And making sure that you know, they understand how we work my responsibilities and sure, you know, quick, dedicated service And one of the other things that I would also put in here that you can include is hey, you know, we typically respond to our emails as soon as possible. However, were always going to get a response within 24 hours. Just so you let him know that. Hey, if you don't respond that exact day or, you know, within a couple hours that you're always going to respond within 24 hours, okay? And so these two emails in here have saved me a tone of headache. Okay, use Thies to your benefit to your advantage and pre frame your client so you don't have to worry about getting all these calls and not really being seen. Is that really kind of legit agency? Because it's all the way through, right. And what I mean by this is that through your entire first initial contact to your communication sales, call closing call on boarding. All of that, the client is going through an experience and the better that experience that showcases that your actual, real legit company agency in your serious you're committed and you want to provide the best overall experience and service and obviously results. That's what's really going to make the difference here. And so make sure that you are on boarding your clients the right way. You're sending out these emails. You're setting the expectations so that you dictate the relationship. And remember Onley send this after you've received the payment from the invoice. Okay, so that's gonna be here for our boarding your clients, and we'll see on the next one 74. Google Ads Overview: in this video, we're going to cover Google ads. So the first thing that we're going to go over is the different types of Google ad types. There's a variety of different areas that we can place Google ads on, and I'm going to show you which one that we're going to be mostly focusing on here. And then I'm gonna go over the different search criteria differences between Facebook ads and Google ads. And then we're going to go over the Google Ads business manager, where you're going to be able to create your different ad accounts, create your different campaigns, your different keyword, out of groups, your different ads. I'm gonna walk you through the campaign hierarchy so that you can get a better understanding of how everything works. It's very similar to the Facebook business manager as well, where you have your individual ad accounts and you have your campaign objectives so very, very similar gonna share with you the differences between them two and then finally, I'm gonna walk you through a visual representation so you could see how everything is going to look from a campaign hierarchy perspective. So let's go right ahead and jump in here. All right, So the first thing that I want to talk about here are the different types of Google ads. So you have the different platforms here within the Google platform that we're going to be able to place our ads on now, The main area that we're going to be focusing on is with the search ads. OK, he search ads are essentially when people are going into Google and they're searching for a particular service or product, and then the actual related and relevant listings will show up according to what is being searched. So, for example, let's say that you are looking for new pairs of shoes. Or maybe you're looking for some plumbing services. So whatever your search criteria, maybe, and based on those keywords, Google then is going to pull up the various searches that they deem to be the most authoritative in that particular search query. Right? And the search ads are going to be the best for local businesses because, like I mentioned, people are going to be searching for various topics various keywords, various services, and so that local business that wants to get those calls that wants to get those you know, leads coming in for that particular service. They're going to pay to get to the very top of those search listings. And there's a variety of different factors that come into place for us. Which one shows up Number one, number two, number three, And we're going to cover that as well. In this particular section here, the other type of ads that is really more focused on retargeting we marketing are the display ad. So just think about when you goto like Amazon, or when you go to somebody's website, where they're selling a product or service. More often than not, they're going toe, have retargeting set up where, just like Facebook ads, where you essentially click on somebody's ad and you go to their landing page and that pixel tracks you. Every time you go back onto Facebook, you're going to see relevant ads or related ads right from that particular individual, right? Let's say that you went to a landing page and you had a product or some kind of program that you were looking to purchase and you didn't decide to purchase. Now, when you go back to Facebook, something is going to show you a Facebook ad that says, Hey, I notice that you landed on X, Y and Z Hey, you know, here's an additional 50% off or whatever that may be. And so display ads are essentially the same kind of process where you go onto a website, you look at a product, you look at a service, and then the display ads will follow you all across the web. So this is a difference here with Facebook. You're really just getting retargeted on Facebook and with the display ads. This is where they're following you. L across the Web on all your different websites that you're searching. You can be on somebody's blogged. You can be on somebody's website, and if they have the ah, Google AdSense, more often than not, you're going to see those display at. So it's a fantastic way to recapture individuals that may have had the intention to buy. But for whatever reason, they weren't ready, and that display ad is able to remind them and showcase them up that brand once again. So then we have the video ads. This isn't more for YouTube, obviously, where you can place your specific ads on top of videos that are related to that particular topic. So, for example, let's say somebody is searching for an attorney and they go to Google and they look up divorce, attorney or anything related to divorce, attorney. Or maybe they're just researching divorce attorney kind of the whole entire process of getting a divorce. That particular attorney can actually put their own advertisements on top of those videos, and this could be any type of product or service. However, for most local businesses, it's not going to be the best idea to do video ads as faras putting their ads on top of different types of, you know, content. Because, ah, lot of times local businesses are just focused on one particular area, maybe 2030 50 mile radius. So that attorney can have those ads show up to just individuals that are in a particular area. And so now they can capture that individual in their funnel because a local attorney is only going to want to show up in a particular mile radius, right? So let's say 15 2025 mile radius, and within the video ads and the back end, you can choose a location to just have your ads show up in right. So obviously you want to, Let's say be showing up in the Seattle area of that's your particular you know, focus area. And you want to be showing that video ad just two people in the Seattle area that air searching for divorce, attorney Or do you y attorney, whatever relevant content right that they're actually looking for. And then we have the actual app. Ads were not going to be focusing here on this one in this particular program. Now let's talk about the Google search ads and the difference here between Facebook ads is that with Facebook ads, you are targeting a specific demographic, a specific area, and you're getting people to see in particular billboard when they're not necessarily or really not looking for that particular product or service, right? We're interrupting them their own Facebook. They're being social, and we're placing an ad in front of them to get them to stop and to actually read the ad and take a specific action. So with Facebook, there's no search intent. People are on Facebook, they're being social. And then they're seeing an ad, okay, and then it's our job to be able to convince them to make them stop dead in their tracks and get them to take whatever action that we want them to take now. The difference here with Google search ads is that people are actively searching for what we're actually placing ads for. Okay, so it's targeted digital ads based on keywords that are actually being typed into the Google search platform. Right? So let's say somebody searching for the best dentist in Los Angeles. So what happens is somebody goes into Google. They type in best dentists in Los Angeles and then, based on what Google deems to be the most authoritative for the Google ads search criteria , they're going to have their ads either 123 or four. And they're going to show relevant ads based on that particular search query. So it's for people that are already searching for a particular product or service that they already know exists right. Let's compare this to Facebook ads where people don't know that a program or product or something exists right. That's why I would like a dentist. They'll do some kind of special, irresistible offer for, like a free teeth whitening or, you know, special discounted implant whatever that maybe that is irresistible, that stopping people right and they don't even really know that they want it because just think about somebody that is wanting to get a dental implants that has seen a Facebook at right. We don't know that they are in the buying process. We don't know that they maybe have looked on Google already and maybe have put it to the side, put it to the back burner. And then now they see an ad on Facebook and now they're interested right with Google. The best thing about this is that we're already getting people that are already in the market. They are at a particular stage, depending on what cures researching right. If somebody searching, let's say, dental and plants or dental implants in Seattle or dental implants, information or pros and cons of dental implants, right? All of those particular search criterias, right have different types of information that is going to pull back up for that individual . And it's telling us that there are different stages, right? If somebody searching for dental implants, pros and cons there more on the research phase there are more of just trying to get some data and really find out if dental implants is something that they would be interested in pursuing right and then somebody who's searching for the best dentist in Los Angeles, we don't know what their end goal is. However, we do know that they're looking for a dentist. They're looking for a dentist in Los Angeles, and they're looking for the best dentist now. They could be wanting to maybe get a whole new dentist. They can maybe want a particular procedure done. Maybe they're relocating, whatever that may be, right. All we know is that somebody searching for the best dentist in Los Angeles and then Google is going to go and show that individual the most relevance related particular adds that will enhance that user experience. Okay, so we're targeting people based on specific keywords and groups of Q words. We're going to dive into that a bit more later in this lesson. And so then we're using a specific conversion tracker that's going to allow us to essentially keep track of all the actual data. The KP eyes. Okay, so just think about a pixel for Facebook, right? that Facebook pics. So that collects all of the data. We can create audiences. We can create different metrics. We can see how many leads have been submitted. How many purchases have been made? The conversion code is essentially the same thing. However, on Google, right? And we're tracking, you know, all the different metrics, the calls off the leads that are coming in purchases. So just think about the conversion code as the equivalent as the Facebook pixel. Okay, then we have the Google ads Business manager. So this is where we're going to create our account as far as for the Google ads platform and then where we can create all our particular ad accounts. And so the ad accounts, these are essentially for each client. Let's say you have client one. That is a dentist. Maybe you have another client that is a cosmetic dentist. And you have another client that is maybe in the health, spa or classic surgery, whatever that may be right. The ad accounts are specifically set up for each client, and then you have your campaign. This is where your campaign objective your offer is set up. So what are you looking to accomplish er in a particular campaign. This can be kitchen remodel. So just think about a particular campaign where we want to get kitchen remodel projects for a local home remodel business. And then we have keyword ad groups and the keyword ad groups. These are where we're getting a little bit more specific. So just think about keyword ad groups where we're targeting different segments. So just think about Home Edition. So let's say somebody wants to add an extra room in their home that's going to be in addition. Let's say somebody wants to get their deck remodeled or ah, whole entire debt created right. That can be all under the realm of home remodeling, right, because they're different areas within the home remodeling space that the keyword ad groups are going to target. So you have, let's say, one particular keyword. Add group targeting decks. So deck remodeling or deck construction and then another one convey be, let's say, room expansion or home addition where somebody is looking to get a extra room built in their home, and they're looking for a contractor to help them with that expansion. Right? So then we have the ads the ads are the actual ad creatives, but these are all just based on text. So they're all just based on what the key words you know, the actual message that we have and so really getting people to click on the add based on the ad copy. It's not like Facebook where we have, you know, images, videos, any of that. This is purely based on text, and the copyrighting here is very, very important because it's going to get people to wanna click on one ad versus the other. And it's really about enticing people to click on the add because with every platform out there right, they're looking to provide the best experience for the users. So if people are not really clicking on a particular adder, it's not really helping the user experience. Then they're going to lower that ad and, you know, place the lower on the actual search query than those that are actually at the top that are actually serving the user and providing the best possible experience for that particular individual. All right, so now I want to show you the Google ads account hierarchy, so you have your individual ad accounts here, right? This is where you're going to be setting up each individual client and then you're going tohave your specific offer. So just think about, you know, for targeting bathroom remodeling contractors, okay? Or maybe a home remodeling contractor and one campaign is going to be targeting bathroom remodels. Okay. And then under that bathroom remodel campaign, right, that particular offer, then we're going to go under. We're gonna have cured ad groups. And the reason for this is let's say somebody is typing into Google. Ah, bathroom remodel, right? What is that really telling us? Well, it's telling us that somebody is searching for information related to bathroom remodel. However, that could be a myriad of different types of information that person is looking for. So what we can do is then get a lot more specific with the keyword at group. So let's say we have a bathroom remodel as far as the campaign, and then under that keyword at Group one, we can have a bathtub remodel because battery motto is very specific in its under bathroom remodel. Because remember somebody who's typing in bathroom remodel, we don't know what specifically they're looking to do. We just know that they're looking for information regarding bathroom remodel. So under there we can have bathroom remodel so that we can be catching people that are looking for that specifically right and then in cured at a group number two, we can have a set of keywords that are targeting bathroom design because with somebody looking for a bathroom design right, that could mean a lot of different things. However, for the most part, it's telling us that somebody's either in the market to completely redesign their bathroom . Or maybe they just recently bought a property. Or maybe they're building a house and they want to design their bathroom from scratch. Or maybe they just want to completely got their bathroom and do a complete whole design, right? We don't know what specific situation that individuals in, however, we can target those people that are actually looking to do something in the room of bathroom design. We don't know specifically, however, we want to catch those individuals that are in the bathroom design search face because we know that we conserve those individuals regardless of what they're looking to accomplish, right. So again, remember that Google ads is all based on cured search criteria we're looking at What is the intent of the actual individual searcher? Right. And then we're putting ads in front of those individuals that is relevant, that is, you know, talking to what they're actually looking for. And then we're providing them the best possible experience, right? So then, in campaign number two, we can have kitchen remodel, right? And then under kitchen remodel, we can have maybe countertops or, you know, maybe countertop remodel or maybe appliance, remodel, whatever that maybe that is relevant and related to kitchen right, Because somebody searching for kitchen remodel again right is, you know, specific. Yes, to an extent, however, somebody could be searching for a lot of different things under kitchen remodel. There may be looking for, let's say, a kitchen remodel design or there may be looking for, you know, a specific area within the kitchen. Maybe, you know, an island. Maybe they want to install an island or remodel their entire kitchen. We don't know. However, we can have another campaign right campaign to for that and then have our individual cured ad groups under that as well. So I really wanted to give you hear an overview of the Google ads account hierarchy and the differences here between Facebook ads and Google ads where Google ads are targeting individuals that are already in the buyers journey. However, there at different stages of the buyers journey and we're looking to place the right type of ads that are the most relevant to that individual, right, so that's gonna be here for this lesson and we'll see you on the next one. 75. Google Ads Keyword Overview: in this particular lesson, we're going to cover the different types of keywords that we could use in our campaigns. Let's go right ahead and jump in here. Now, as we've discussed that, these particular adds that we're going to be running or all going to be on the Google search Network, right? Whenever somebody searching for a particular service or product within the Google platform , that's where we're going to be showing up and then the keyword ad groups. Okay, so this is where we're creating different groups based on different language that's related to that specific nature offer. So here are some examples. Let's say that we're working with an attorney. Were going toe. Want to cover different keywords within different ad groups. Okay, so let's say we have one ad group that is covering attorneys right, and it has attorney language. And then another ad group has lawyers, right? And then another ad group has divorce attorney, right? Even though these are all essentially the same right attorney lawyer, they're pretty much, you know, synonyms here, where it's the exact same type of meaning. However, it's different language, and so we will want to do. There is put in is many different ad groups that are relevant to our particular offer, right, because we want to catch all the people that air typing in attorney as well as lawyer. Right? And if somebody is typing in for divorce attorney and then somebody else is searching for divorce lawyer, we want to capture all of those individuals, right, because they're essentially looking for the same thing. They're just using different cures. And so that's how we spread out our actual keyword ad groups there. And then we have keyword match types. So this is a different parameters that are set on keywords to control which search triggers your ads appear on. So, for example, here, let's say that we have an exact match where we have a particular keyword, okay, and a key word can be one word. Or it could be a series of words. So, for example, we have a key word here with dentists, and then we have a cured phrase, which is dentist in Seattle. Okay, now, this means here or whatever, there is brackets around there. That means that people are only going to see our ads whenever there typing in these specific keywords. Okay, dentists in Seattle or dentist came and any other variation of that. People are not going to see the ad, So it's getting us to get very specific as to who are showing the at two, depending on what specific keywords that they're actually typing in into the search query. And then we have phrase match. And this is where an ad is shown when an exact phrase is searched. So somebody needs to search cosmetic dentists, and it needs to be in that specific order. So let's look at some examples here. So we have the first phrase here cosmetic dentists near me. So as long as they have cosmetic dentist in their search keyword right, then our at is going to show up. Notice how we have cosmetic dentist near mean, affordable, cosmetic dentist near me. Or it can just be affordable. Cosmetic dentist. The cosmetic dentist keyword needs to be in the actual search. Okay, however, it is that people are typing it in. Let's say somebody's looking for cheap or the best cosmetic dentist, right, because we have cosmetic dentists in that search, right? Keyword, you know, phrase. I think people are going to see our ads now. One of the things that keep in mind here is that thes keywords, right? Cosmetic dentists need to be in order so we can see down here the next example if somebody searching for cosmetic, affordable dentists near me or cosmetic, affordable dentists, the ad is not going to be shown because they have, yes, cosmetic and dentists in the actual search. You know, phrase there. However, it's not in order. So this is where we want to have the exact order, right? This is phrase match cosmetic dentists, and they need to be right next to each other. Okay, And then we have the broad plus modified match. Okay, So this is where an ad is shown when a broad and a modified search is actually put into google. So let's say that somebody searching for as we were going through with the other example cosmetic dentist with this one here, the ads are going to be shown, and it doesn't necessarily need to be in the exact order. Okay. On the phrase match, we have tohave the cosmetic dentist right next to each other, right? They have to be in order now with the broad place modified match. They can be in any area, right? If somebody searching for cosmetic, affordable dentist, cosmetic dentist is in that phrase. But it's not in order and the ads are going to still show right? That's in the broad modified match. Remember, this is where the term is searched, and the key words are not in order there any order. Now, if you look at the bottom example there we have best cosmetic dentist near me. Now, the ad is not going to be shown here because our cosmetic dentist keywords are not in here right? They only have one part of that key word, which is cosmetic. They have cosmetic dentistry. In order for the at the show, it would need to have cosmetic dentists in there, and it only has one part of that cured. So that's how the keyword types are set up here as far as the exact match where people are searching and our ad is only going to show up for those specific search terms, okay. And then on the phrase match where the phrase needs toe have a set of keywords in order, right? And then the broad modified where we have a set of key words that could be in the particular search query, and they can be in any order. OK, but they have to be in the search. So now let's look at a particular ad and look at the main components here. Okay? So first thing here we have is the headline. This is where we want to have our main keywords. This is where we want to have our call to action, right? Essentially letting people know what this ad is about. And then we have our display u R l This is where you know, people are actually going to be going to our actual website in the actual your URL. And this can be customized based on where we want people to go and how we want it to look like in the actual ad platform. And you'll see there that when it has a little green box of ad, that's when you know that this is an actual ad. And then we have our description here. Here, in this example, we have Seattle's top cosmetic dentists, are experts and smile makeovers, recognize experts and cosmetic dentistry. So they're doing a great job here with, you know, using the cosmetic dentist keywords, right? They have top cosmetic dentists. They have cosmetic dentistry, which is similar, right? And then we have the call out extensions. This is where we can have different areas to include, such as they'd say before, after galleries, testimonials, maybe some videos, anything that's going to help with the branding that's going to help entice people to want to click on the add right. And then we have the actual address down below and the hours of operations. Now let's cover the Google ads quality score. So this is what is really going to determine what position you're going to be when somebody searching for that particular search criteria or keywords. So let's say somebody searching for the best cosmetic dentist in Seattle or best cosmetic dentists. And then Google can pick up your area, and they are going to show three ads that are going to be at the top and depending on your quality score, that's what he was going to determine. What position you're at is showing okay, and so it's a score between one through 10 and it indicates how relevant your keywords, your ads and your landing pages are to your searcher, because remember, what we're trying to do here is we're trying to provide the best possible experience to the user we want everything to be is congruent as possible from our keywords from what those individuals are typing into Google, what they're searching for. And then they could see the most relevant add depending on that search criteria. And then, once they click on the add to be able to see and landing page, that is providing a great user experience very easy to navigate and provides them with what they're looking for, right? That's what Google wants. They want to see ads that are providing the best possible experience to the user, right, because then that's going to bring more users. And then Google is going to reward you with having your ads higher because you're providing the best possible experience for that particular individual. Now, down below, we can see an example here of somebody typing in Seattle bathroom remodel, okay? And so what Google is doing here is it's placing the best ads at the very top, and then looking at the bottom two ads, we can see that they're just kind of following protocol. They're not really doing anything extraordinary or really to set themselves apart in this particular search criteria. Right? So they have the keywords in there. That's great, right? Obviously you want to look toe, have your keywords in your headline as much as possible, right? And then be able to make it so that it's enticing so that the user that searching for this wants to click on it. So the very bottom one here, it just says, Seattle bathroom remodel CRD design build chattel. So think about yourself. OK, if you are searching for, you know, particular bathroom remodel in the Seattle area, how enticing is that? Add to you? Does that make you wanna click on it or even the next one? The next one's a little bit better, it says. Expert bathroom remodel. Now that wants a little bit more enticing, right? Because the bottom want just said Seattle bathroom remodel. They're not really adding anything. They're not really standing out there just doing what's necessary right there, just putting in the keywords in there so they show up. So obviously they're not going to get is many clicks, and they're not going to get people to want to click on it as much because it's just not enticing enough and then the next one, because it has expert bathroom remodeling in there. That's where they're setting themselves apart. And they're letting the user know that they are an expert in bathroom remodeling, right? Which is great because that's more enticing than just having Seattle bathroom model. It's really boring. And then the very 1st 1 here, you can see that it has the keyword in there, right bathroom remodels. And then it has Don't over pay. Compare pros. Think about how useful and enticing this is to the actual user, right to somebody searching for bathroom remodel. Well, they're going to want to compare prices, right. They're going to make sure that they're getting the best quality contractor that they're paying. You know, an actual reasonable price that they're not over paying. So most people that air searching for Seattle bathroom remodel this first had is going to be the more enticing ad to click on because it's providing the best user experience. And so that's how you want to look at the Google ad quality score right all depending on your ads providing the best possible experience for that user. And it really comes down to just three main areas that will get you the top quality score number one. Obviously, the ad. We want to make sure that it's relevant that it's actually containing the key words that its context specific and that it's enticing, right? We want to get people to get excited, to want to click on a particular ad, right? Obviously, the 1st 1 here it says, Don't overpay. Compare prose How enticing is at to somebody looking for a bathroom model very much so because they're wanting to get the best possible deal and find the best contractor. And then we have the landing page. So making sure that everything is congrats if you're talking about, you know, bathroom remodeling and you're taking them to maybe, ah, home page of a home remodeling company, then that's not going to be asked. Congruence. Right? You want your landing page to be talking about bathroom remodeling, and I would even look to include the entire cured here. So Seattle bathroom remodel. Because once they are clicking on the at and they're going to your landing page, if you have Seattle bathroom remodel or the best at about the remodel, that you have some information and then you have, like an opt in form where people can get a quote, right? I mean, that's going to be the best possible experience for them. So you want to make sure when people are landing on the landing page that it's congrats. It's talking specifically to what that individual is searching for and providing them, you know, the best possible experience. And then finally, we have key words, right? Obviously making sure that we're implementing the keywords into our ads. We have the right, you know, keyword at groups were targeting the right type of keywords until these three essentially make up the Google ads. Quality score. Right. Making sure we have an ad that is enticing that is providing value to the user. The landing pages, you know, user friendly. It's helping them navigate, get exactly what they want and then making sure that we're targeting the right type of cured right. And all of this has to do again down to providing the best possible experience for the user . So that's gonna be here for this lesson, and we'll see you on the next one 76. Create Google Ads Account: All right, So in this video, we're going to go over how to create a Google ads account. So when you go to essentially create a Google ads account, the first thing that you're going to see is this screen here. I mean, you can literally just type into Google, create Google ads account or just type in. And Google ads were going to press the start now and then. It's going to take you to this screen here. I'm already here on this one, and I have this sample account here that I'm creating and when you gay here, it's really important to understand that this is walking you through an express account, which is very, very limited as far as the data, the metrics and what you're able to do. And you can see this up here it says express. So you do not want this type of account, you want to switch over to expert mode, and then we're going to get the full range of the features there, and then we're going to create an account without a campaign. Okay, however, let's just quickly walked through here the different types of campaigns, because really, what We're doing right now is just creating our account. We have different types of campaign types up here. You can see, such as for selling some kind of product for looking to get some leads if which is looking to get some website traffic. This is really good for, like the display network for retargeting personal branding consideration known. We have brand awareness, and you can see the different types of campaigns display and video display. This is typically going to be the retargeting where we're getting people to see our ads after they visited our website or our landing page and then through video and then the at promotion. So for this. Like I said, we're going to create an account without a campaign. Okay, great. Now we're going to set up here are time zone, our currency We're going to go to submit, Okay, and then we're ready to go. So there's go to explore your account. And this is essentially how it's going to look once you have a brand new account. All right, so now what we want to do is create our conversion pixel here. OK? We want to track all of the different metrics to KP eyes. We want to track all the data just like the Facebook pics. So Google has their own conversion code. And so when we want to do is go and create one of those first, Let's go to the conversions here. All right, let's get this set up here. And what we want to set up here is we want to track website leads. Okay, so let's go ahead and select lead here because we want to track just the leaves that are coming in. And for the example that we're using here, we're using a service for crawlspace cleaning. So let's go here and type and cross space cleaning. That's gonna be the conversion. And then let's go down here. And so this is if we want to assign a specific dollar amount specific value, we're not going to assign one here, and then here on the count section, we want to make sure that we're just tracking one person that's coming in here. So let's say, for example, if they come in and they submit their information twice, we don't want to create two different leads. We wanted to just create one lead there for every time that somebody is coming in, submitting their information. And then down here we have the conversion window. We want 30 days and then the view through a conversion window. We want to set this to 30 days as well. You can see here a person may see your ad and not interact with it and then convert later. Right? We want to be able to track people for as long as possible, and the 30 day window should be sufficient. There s So let's go ahead and include the yes, for conversions attribution model. That's click. OK, great. Create and continue. So now what we're going to do is install this manually into our landing page. Let's go ahead and click this here. So now we're here at the page where we're going to copy the actual conversion code. Okay. And this is the actual conversion code here. And then we have the actual event down here. So when somebody lands on the landing page, contract that visitor and then when somebody actually submits their information and goes to the thank you page right, then that's a lead. And that's where we want to also, and put this particular code here as well. So basically, it's gonna have us download snippet, and it's just a little doc here. You can see and we're going to copy this. And then we're going to place this into a sample website that I'm using for cross based cleaning services. So let's go ahead and grab this code here. And then we're going to go over here to our landing page and we're going to install this in the header section. So let's go ahead and add in our custom HTML and we can put this right here and then we'll move it. So let's go and saw that right there. Okay, great. So now that's set up there. And what we can do is move this at the very top. Okay, up here. So it's at the very top there, and then we'll open this up here and we'll go to save work. And so now we can go to preview and now we can see that we have the actual tag manager over here installed. Let's go to enable and let's go ahead and refresh this here. Okay, so now we can see that we have the Google Global site tag. OK, So now let's go ahead and add the conversion tracking to the thank you page. So let's go ahead and add the 1st 1 here, which is the main one here. So let's go ahead and copy this and we'll go to the thank you page here. We'll get this set up here custom put it right there. Okay? And then we want to add the other one as well. The event. Copy. Books. Go ahead and add that in here. So the tag manager and then the event copy. Okay, great school save. And then what we can do is move this up here looks, Let's go ahead and to the top school. Here's what save. And then now let's go to preview. Kids go to enable. Let's refresh this here. Fantastic. So now we have the global site tag manager there, as far as the tracking than the Google ads conversion tracking, and then they re marketing. So this is fantastic. So now we have the tracking here set up for the landing page when somebody lands on the first page, right, which is actually getting the lead information. And then when somebody lands here, we know that they have already become a lead. They've submitted their information, and we're going to track that as a lead. All right, so now let's go to next and we are done there. And then here we can see the cross place cleaning. Ah, website source, category lead unverifiable and everything is ready to go. So that's how we're able to set up our conversion tracking. Just like if you were tracking any type of data through the Facebook pics. Oh, so that's gonna be here for this one and we're seeing on the next one. 77. Google Ads Campaign Creation: All right, so now we're ready to go and create our first campaign. So the first thing that we want to do is we want to go to the campaigns and then we want to click this area here and go to new campaign. Now, type of campaign that we're looking to do here is with the leads, right? We're looking to capture Lee data, and you can see here that it shows you the different types of campaign type. So we have the search display shopping video on, and then the smart devices. Obviously, this is going to be for the search display here, So let's go ahead and click on leads. And then we want to go to the search right here because we wanted to come up whenever somebody searching on Google for crawl space type of contractors. So then let's go down here. And when we come down here, we want to select website visits and then we want to put in our u. R l. So you can see here that there is different ones here that we can select. There's a phone calls, store visits, APP downloads the lead form submissions. This is a whole different section here. Google ads has their own lead form submission. So let's go back over here and let's copy this. You are all here. It's got a copy. Go back. Okay, great. Is put that in there. Let's go to continue. And then for the campaign name. Let's name this crawl space cleaners or cleaning number one. Okay. And then we wanted to be just on the search network. Okay? We wanted to be just showing up. When people are searching for crawl space cleaners, cross based contractors come. So let's go down here. Now we want to add the section. So let's say for this one here, we want to add location just for Seattle Washington. Let's go out of Washington now. With the location here, we can get very specific. Lets everyone a target. Just zip codes, maybe just some suburb areas there, or maybe just targeting specific areas within the saddle location. So we can really break this down into very specific areas. And if you don't want to just target an entire city, you can go ahead and target just a zip codes, and that will actually allow you to get a little bit more granular with your targeting. And we can also do a specific mile radius around a specific city. However, just for this one here, we're going to just leave it at Seattle. Washington. One key point here that I want you to look at and keep in mind is the location options. Okay. We want to make sure that we're targeting Onley people in that area. Notice up here how this has people that air searching or that are interested in the particular location, right? We don't want that. We only want people that are in the Seattle area. OK, so we wanna select this one here, make sure we're good there. Don't worry about the audiences here. This just for setting up our initial campaign. Okay, now, going into the budget and bidding section here. So this is essentially how much we want to spend per day on Mac. So let's say, you know, we want to spend at least $50 each day. This is obviously going to vary depending on the offer. Depending on you know what type of campaign you're looking to run. And when it comes to the bidding here we have two different options we have the option where Google will maximize the clicks and so they're essentially going to maximize your spend a $50 per day to make sure you're getting the most clicks. However, you can also set a maximum cost per click bid limit as well, and I would test both of these. Sometimes it's a lot easier to just go with the maximize clicks, but then other times is also going to be advantageous to set a bid limit here. So let's say that you want to have a maximum cost per click limit here of $10 you want to really keep in mind what type of keywords you're going after right are the very competitive keywords. Do they have a high cost per click, right, so very important to make sure that you have done your research. If you are doing the cost per click here as faras, the manual bidding and what this does here is that let's say that somebody is also bidding for the same keyword and they have a Max CPC limit of $8. So that means that you have a Max CPC limit of $10 they only have eight. So your ad is going to get shown for that keyword. Now you're not going to spend the max and dollars. You're going to spend a little bit more than they had in their budgets. So we mentioned they had the $8. We would pay a little bit more than $8 right? But we wouldn't pay the max $10 that we have. We're just going to pay a little bit more higher then what? The previous bid waas. So really, all this means is that you're willing to pay up to $10. However, you're not always going to pay that because a person that you're bidding against maybe only bidding a dollars and you're only going to pay a little bit more than their bidding. Then we're down here on the show more settings, and this is important here to make sure that you have the actual schedule, because let's say that you have a local business that only operates Monday through Friday or Monday through Saturday in a specific time, right? So we would go down here and we would set, let's say, just Monday through Friday and we would put, let's say, 9 a.m. to 5 p.m. Let's go. Or is it at 9 a.m. to 5 p.m. Okay, great. And so now we know that the ad is going to be ran 9 a.m. to 5 p.m. Monday through Friday. And you got to keep in mind here that if you're running ads for clients in different cities , different states, different time zones, you want to make sure that the time zone is appropriate. So for me, I'm in the West Coast and I'm on the Pacific standard time. And if I'm working with an East Coast client, then I'm going to lower this right reduce this to, let's say, three hours prior. So that would be 6 a.m. To uh, what, two. PM So just make sure you have the right time zone in here set up so that it reflects when your client is actually in operation. Next we have the ad rotation. And so what we want to do here is we want to rotate indefinitely because we want the ads to be showing all the time, because sometimes Google would not optimize appropriately, So it's up to us to make sure that the ads are rotating indefinitely so that we get as many leads as possible, right? That is our intention. Our goal here, our objective is to get as many leads coming in the door as possible. So we're going to go to rotate, adds indefinitely. And so essentially, what's going to happen is that so we have to add. So came. And whenever a keyword to search that were actually bidding on, we're going to have ad number one show up. And then the next time that another he were to search that were bidding on our second ad is going to show, and then the next time it's going to call back to our first that so it's going to go first , add second ad first add second ad and it's going to rotate both of those ads indefinitely because this is really giving us the split testing that we're looking for because we can see okay, if 50% of the time, our ad number one is being shown and then 50% of the time at number two has shown we can really gather some important data there and not just use Google and go off what they're recommending. We want to be able to get some real data there. And when we're showing one ad after the other and we rotating them, we can really maximize our optimization. This section here, the add extensions. We're going to skip this for now. We're going to go to save and continue. And now we're here on the first ad group here. And depending on how many ad groups wanna have, I would typically say anywhere between 2 to 4. So we're targeting different aspects of that service. Because with this particular example, we have crawlspace cleaners and we have several different types of services that are going to be under that. And we can have various ad group keywords that are targeting those services. So for this one here, we're going tohave crawlspace cleaning. And then we're going to have specific keywords around cleaners, cleaning contractors, right? Everything that has to do with cross based cleaning. And we're going to have an ad group over here, and this is going to be crossed. Base installation. Okay, so another set of keywords, right? This is another key word at group here that has everything to do with insulation appear. People are looking to get their cross based cleaned down here. They're looking for insulation in their crawlspace area. OK, so this is typically where people are looking to save money on energy efficiency. They're looking to, you know, go green. So we want to make sure that we're keeping this separate than somebody who's looking for cleaning, right? And depending how different the key word ad groups are. We're going toe. Wanna have a separate landing page? So, for example, with crawlspace cleaning, we're obviously not going to have people go there that are looking for insulation, right? We only want people to go and actually land on our landing page that talks about cleaning because that is providing the best user experience, right? And so on this one here, whenever somebody is typing in the insulation keywords, we're going to have them go on the landing page that talks about crawlspace insulation, right? It's relevant. It's congratulate to what we're actually targeting, and it's providing the best experience for the user. And so, for this year, this is what we're going to put in our keywords. Now, I'm just going to put in some sample keywords here we're going to go in depth into each particular ah plug and play offer. So let's go cross face cleaning contractor. We'll just put in a cross based cleaning crawl space cleaning cross based cleaning contractor. And remember, with the key words here we can get exact match. We can get a phrase match or we can get a broad match. So making sure that you have done your keyword research, you know what type of key words you want to target, and you're able to put these in here accordingly. Like I said, this is just an example. We're going to go through a different campaigns and a lot more detail in more depth. And this one here is just an example. So let's go ahead and go to a crawl space insulation contractor. We'll just leave that one there and then we'll go to crawl space insulation contractor. I mean, we can have a bunch of other ones here, crawl space insulation contractor near me. Right? So I fixed that they're okay. Great. So that is what we're going tohave. And then over here we can see our daily estimates again. This is just an example. So let's go to save and continue. And so here we can see how the ID is going to look. And when you go up here, we're going to look at the headline. The headline to headline three. And that's where we're going to actually lay out the ad. And so what? Headline number one year Will typing Need cross base cleaning question Mark No worries. Way got you so nice and simple there. It's really just talking to that particular individual that is searching. Obviously, they're looking for cross space cleaning services, and we're adding a little bit of unique twists, right? We're not just putting keywords into the ad. That's what a lot of people will do if you'll notice and different of the ad campaigns on Google. Most people, what they're doing is just putting in the key words, because the keywords obviously important. But they're just putting in, like crawlspace cleaning. Call us, we are good or he are great. We've been in business for 30 years, right? But that is not going to be enticing enough to get people to want to click right vs somebody who is asking a question. Who was talking to the user who you know is making it enticing enough for them to one. Actually click on the add right, and we can add 1/3 headline here if you want to. This is brand new, but we want to make it as short, sweet as possible so that we can, you know, answer the question or get to that user. Or have that user be able to click on her Addis quickly as possible without too much information. Right? And so here on the display path. Basically, what this allows us here is to add any kind of extension here. So let's say we wanted to have here free quote, right, or we can have, Let's say, free estimate. And so it allows us to add this extra piece of information here to the U. R L so that it is more enticing for the individual to want to click on the add. And here's the thing with the display path here, it's always going to go here. However, this is just more for advertising purposes, you know, spicing up the ad there. So don't worry about a going to this actual page here. It's not going to go there so What we can do is even change this like this. When go free, go to e estimates, we go like that. Actually, that is even look that good. I would just go with free quote and then that should be just enough there or free estimate , whatever that may be. And so here we have the description. So let's go ahead and add that in there. Um, let's see here. I mean, take some of this away healthier. Make your home healthier and more efficient, energy efficient by servicing spaces. You don't want to go. So obviously, here, this doesn't make sense. So let's go ahead and see how we can change this. So let's put this down here. Let's put make your home healthier and more energy efficient. And then let's go ahead. And at this year, but a period there, um, see, here we service the space is that you don't want to go see nice and simple. Make your home healthier and more energy efficient. I would even actually change this Here, make your home healthier, more energy efficient. We service the spaces that you don't want to go. Perfect. Okay. Don't worry about the Ad ul options. And then now we have the second adhere for the crawl space insulation. OK, so this one here, we can go ahead and just copy some of this up here. Ah, let's see here. Need cross base insulation. Que No worries. We got you que greats, and then we can put free quote, Okay. And then let's copy this here because of the cross space insulation, it really helps to maintain the energy efficiency of the home. So we can actually even have this be the same. Except for the main headline here talking about insulation. Okay. And we can even put this appear and were typically going toe have a unique pager anyways, so this would already have crawlspace pro cleaner's dot com and then ford slash the free quote for the insulation, so they should be good here. So let's go ahead and copy this one here. Lets go to the description right there and then because we're talking about similar topics , this is where we can keep pretty much description. The same. And all we got to do is change the headlines. Now, if you want to make this even better, this one would actually go a lot more with the insulation because with the installation that is making the home more energy efficient and so what we can adhere instead of the make your home healthier, more energy efficient, we can just pretty much put we service the spaces you don't want to go. And so let's go ahead and just changes around here for a second. I'm gonna show you how we can change it. So let's say we can put Seattle's number one, uh, crawl space cleaning company or, you know, contractor whatever that maybe we service the spaces. You don't want to go perfect. Right now we're talking about the actual Seattle number one cross based cleaning company, and we're making a statement there. And then we're telling them that we service the spaces that they don't want to go. And then down here, this is more relevance because we're talking about making their home healthier and more energy efficient. Now I'm just running through a quick example here of the different types of description, the different types of headlines. We're going to go in a lot more detail in more depth into the different offers. The plug and play offers and And so we have in this particular program. This is more just an example of how you can get set up a campaign very quickly. So now that we're done here, has go to saving. Continue. Okay, so it looks like we have a policy violation here. Me? Go ahead and just change this. You okay? We service the space ISS that most we serviced, the spaces that most don't want to go. And then down here, we services the spaces that most I don't want to go. So let's go ahead and change the headline to here too. No worries. We got it covered because it's not letting us use you change this right there. No worries. We got it covered. Okay, so that should be good there. Okay, great. So now we are ready to go, and we're ready to continue to the campaign. So that is essentially how we set up our campaigns. How we set up our keyword ad groups again. This is just an example. Walk through of how we would go through and set up a campaign with the different ad groups . We're going to go into the specific ads and offers in this program with specific he words that you can target and use so that you can plug and play for your client. So that's gonna be here for this one, and we'll see you on the next one. 78. Google Ads Tools and Settings: Okay, So in this video, what I want to do show you a little bit about the tools and settings for the Google ads campaigns. So we go up here and we look at the different settings here we can look at, there's different areas, and most of this is pretty self explanatory. So we obviously have here the billing. This is where we're going to be adding our payment information so that we can run the ads. Then we have the set up. Here is our business data and then policy managers faras the Google ads policy on. And then this is a brand new feature here. Custom dimensions, not really sure what this is. Ah, and then the account access. It's essentially allowing us to designate who we want to give access to our account. Okay. And then we have linked accounts. If you want a link, maybe one account to another are different preferences here, and then the merchant center for Google, and then the measurement here. This is where we're going to see our conversions for, like, our data. As far as how Maney leads we've received or how many purchases we've received. And then we have the Google analytics. This is where we're going to see all of our data's foreign visitors that I've came onto our website on and then the search attribution. This is essentially showing us which keywords are people typing in and then seeing our ads and then clicking on so that they can become an actual lead. And then here we have the bolt actions if you want to update several things at once and then the shared library. So this is the audience manager where if we want to create re marketing campaigns, retargeting campaigns and then the bid strategies here and then the negative cured list, this is essentially where we're going to add keywords that we don't want our ads to show up on. So, for example, let's say that we're looking for a high ticket client or a high ticket lead, and we don't want our ad to show up when people are looking for discount or cheap or affordable. Frank. We would add in those related keywords so that whenever somebody is typing and let's say discount services or affordable services, we will not have our ads show up when those keywords air searched because we only want to show our ads to people that are willing to spend and that have that actual budget, right? So that's why we want to add those keywords to the negative keyword list and then here on the placement exclusion list. So let's say that we have an ad that is going to be showing up on various platforms such as the Display Network and then the search network as well. Well, this where we can actually create an exclusion list and actually on Lee Shore, add on one particular area or the other. And then here we have the keyword planner. So this area here is really about understanding, keyword research, doing keyword research so that we can come in here and look for the most profitable keywords, and this is going to be a great tool that we can use. However, I'm also going to be walking you through several different tools that we can use in conjunction to the keyword planner here through Google. And then we're going to be able to look at a lot of the keywords that we can integrate an ad into our specific ads and then over here on the left. We can see the campaign here. Crawlspace cleaning number one. And then we have the ad groups. Okay, the crawlspace cleaning and then the crawlspace Insulation. These are two separate ads here that we're going to be targeting people who are looking just for the cross face cleaning and then one for the crawl space insulation. Okay. And then we have our keywords down here for the crawl space cleaning. Okay, here we have the negative keywords. We don't have any because we haven't added this yet. This is just more an example here to show you what all the buttons do here in the tools and settings. And then we're going to dive deeper in other video. So that's gonna be here for this one, and we'll see you on the next one. 79. Google Ads Keyword Research: all right, so in this video, we're going to go over keyword research. And so the first thing that I want to talk about here is the Skaggs, and what this is here is single keyword at groups. So, for example, we're going tohave a key word Add group for cross based cleaning, and then we're going to have an additional add group for crawlspace insulation. And then we'll have another keyword at group for, Let's say, attic cleaning. So let me go ahead and walk you through here. How we're going to go about creating our keyword and one of the quickest ways to get our top level keywords is literally going to our competition going to contractors that already have the services laid out on the website. So, for example, we talked about having a particular keyword add group for the cross based cleaning and also for the crawlspace insulation on. Then we're going to have another ad group here for the attic cleaning and then the attic insulation. So let's go ahead and just add these in here at the very top. We don't even need to do the keyword research for the top level. We will for the additional keywords. So let's go ahead and it's add these in here. We know that we have crawl space cleaning. Then we have crawl space insulation and then let's go back. And then we have the attic cleaning than the attic insulation, and we'll be able to find the keyword search volume in CPC here in a second. So let's go back, OK, and then added Cleaning and insulation Aaron duct sealing. We don't even need to add those in there. Let's just go ahead and just stick with these four here and now. Let's go And let's take this key word here and let's go to Google. It's good to discover keywords. This is the keyword planner here to put that in there. And let's break this down to our location. So we're going after Seattle. Let's just go to Seattle. There is going to save. Okay, great. So we have crawlspace cleaning. This is the volume here, and this is what I like to do when I'm doing keyword research here. Put that in there. 1900 and then cost per click is 24. So every time somebody searching for this keyword here and they actually click on it. They're going to get charged $24. Essentially 24. 55 is faras for whoever's at the top, and then the average monthly search volume is 1900. And so basically what we're going to have is this particular keyword at group here is going to have all of these additional keywords under this ad group here, right? This is the top level. So cross based cleaning and then within that that's going to be cross based cleaning near me. Cross based cleaning cost cross based cleaning companies near me. Crawl space clean up, cross based clean outs, right? Because everything is related and relevant to the crawl space being cleaned. Frank people are maybe looking for pricing. They're looking for a vendor near them. They're looking for the best contractor, right? And so we would find all of the words that have to do with people looking for cross based cleaning. So then we have cross based cleaning service, right? We would include that cross based clean up cost right? So our main keyword up here is going to be cross based cleaning and then we'll have a bunch of other keywords under this so crawlspace insulation. Let me show you an example of this one. Here is Well, let's go to get results. And so, as you'll see, obviously this one here at the very top and it's going to be our main top level cured highest volume here. Let's go ahead and just copy this year. Oops, do that there. And then let's find our cost per click. So this one's actually less as far as a cost per click than the actual cleaning. And so within this keyword add group here, we're looking for additional keywords toe have under this particular ad group, so we would have the insulation cost this one here, where it's best insulation for cross space. This may not be a good fit here, because it doesn't let us know that there is any type of search intent for what we're offering. This person is looking for the best hype of insulation. They're not necessarily looking for insulation services, so they may be not as far along in the buying process. Right there may be looking for the best type of insulation. Now, people that are looking for cross space insulation services are already in the buying stage of the buyers journey right? They've most likely done the research, and now they're looking for a service provider. So then, down here crawlspace floor insulation, insulation for crawlspace under house. And so, for people that are typing in crawl space insulation and then like Home Depot or Lowe's, you want to stay away from those keywords there because those air do it yourself type of folks where they're looking to do things on their own. Essentially spray foam crawlspace. This person is obviously just looking for the spray foam. They're not necessarily looking for a vendor there. Insulation installing insulation in across space. This person may be another do it yourselfer. Crawlspace, insulation contractor. I believe this one, I hear. So this would be a great one. Here is well, so the first thing that we want to do and we're doing keyword research like I laid out here is we want to get the top level. He words. What are people going to be searching when they're looking for the service? Right? Let's say another example could be for security services. There's a bunch of top level keywords that have to do with security, so if somebody's looking for physical security. Or if somebody's looking for home security, rain or alarm systems, those air top level keywords and then with those top level keywords, we can get more granular and get more specific. In this particular example. We went over here and we went to the actual contractors website and we took some of these top level keywords. However, what you could do if you don't want to do that, if you just want to type in the crawl space and see what comes up after that, you could do that as well, and we'll go ahead and type that in here. It's good to get results. And so this would give us our top level cured train for us to be able to work with cross based insulation were obviously using that as a single cured at Group cross based cleaning . Another single keyword add group crawlspace vapour barrier. Not even sure what this is here. Let's pull this up. Okay, so that is a particular item here. Okay, so, yeah, that maybe another key word at a group that we can target crawlspace encapsulation. Another key word out group here. Okay, so go down here. Crawlspace, the humidifier. This looks more like a product here. Cross based foundation. This may be a good P would add Group here is well, because people may be typing in crawl space Foundation cleaning. Right. And we could include that as well. Water and crawl space. And this could be another keyword at group here is well, because people can be searching for water and cross based cleaning. Ah, here is crawl space repair. This could be another keyword add group A vapor barrier installation. This could be another one here. So this is what we would want to go through here as faras getting our top level cure. So let's go down here. Let's even add this right here. Okay? Cross face vapour barrier at here. And what is our volume? Not 900. Okay, great. So what is a cost per click? 6 39 books. Why is it that grabbing there? Let's go back. Cheese. 6 39 Okay. And then we would have the crawlspace encapsulation this one as well. So you get the idea, right? We're looking for the top level keywords that we can use for our keyword ad groups. Okay, so that we can have a bunch of keywords under these. Right Under these ad groups, we can get the specific keywords, the broad match keywords, all that great stuff there. So let's go right here and let's typing Crawlspace, vapour barrier. Let's see what other additional keywords will come up on this one. So we have the cross based vapour barrier, and then now we're going to find all of the key words that are going to be under that particular ad group. So vapour barrier installation crawlspace a vapor barrier cost. This may be a good one here because they may be just looking for pricing from a vendor that see here, obviously, this one here is for somebody looking to do it themselves. Crawlspace, vapour, barrier installers. These guys looked to be looking for a contractor cost to install vapour barrier and crawl space. They may be another good one. There. Let's see here. So these guys are looking for best cross space vapour barrier. They're looking more for the product there. Okay, clean space vapour barrier. This maybe another one here is well, weaken target. So hopefully you're getting the idea here of what we're looking to do. We're looking to have our top main keywords into one particular keyword Add Group and having the more specific keywords under those going back over here were most likely going tohave cross space encapsulation near me. Crawlspace vapour barrier installation near mean right attic installation near mean attic installation costs, attic installation contractors, attic insulation services. All of those different variations. However, the most important part is to first do our top level keywords. And so we can use a variation of Google keyword planner here and then also going to the Web sites. It's for us for the services that already have their particular services. So, for example, let's see if we went over here and we just typed in cross base and then we just type that in there and then we would be able to see which companies are actually set up here, and then we can actually look at their services so they have insulation removal, attic insulation, sub floor insulation. So let's even go back to school cross based cleaning so we can find that. Let's look at this contractor here Hopes this is the same guy here. Let's go down here. Okay. Commercial Okay, so they don't really have a good overview of the services. So if you can't find the overview of the services on the website for the contractors than the best bet is to go into keyword planner here, one of the other keyword tools that works great as well is going to the uber suggests here from Neil Patel. So let's go to crossed base cleaning. Go to search. Okay, great. And if you want to see a bunch of more keywords, you've got to assign in there with your Gmail. But this should be just fine here, what we're looking for So you can see here we have the top level main keyword, as we have in our list over here. Crawlspace cleaning. And then all of these would be just under in this particular keyword add group Bryant Cross place cleaning near me cross based cleaning costs. And this does a great job of breaking down the keywords that would all be into related. You go over here and you notice there's a bunch of different searches here, right? Home Depot, All these different searches here, lows, and they're not necessarily the most relevant. However, over here with over suggest they are showing us the most related relevant searches cross based cleaning near me, cross based cleaning cost companies services. And so these would be the perfect keywords that we can use in our cross based cleaning add group. Right, You're going to get access to this dock here, and you're going to be able to come in here and do your top level researches farce for your keywords and then also we have the negative keywords here that we haven't added, But we can go ahead and add these after we set up the campaign thes air keywords that we don't want to be showing up for. So, for example, we don't want to be showing up for people that are searching for lows for Home Depot. For things that are indicating, do it yourself type of keyword searches right where people are more in the discovery phase , they're not really necessary, ready to make a purchase or ready to Actually, you know, do the actual service because a lot of times what you'll find is people are at different stages of the buying process, right? So maybe just at the very beginning, just researching some maybe just looking to do it themselves and then those that are actually looking to do it right away, right? Get it done very quickly and actually looking for a vendor. Those are the ones that we want to keep and we wanna have. The negative keywords reflect those that are not necessarily at the stage of buying. Let's go ahead and do one more search here. Let's go to addict cleaning and let's go ahead and exit this one. Get results added cleaning and installation at it. Clean up at it, cleaning obviously here and then have one be attic insulation to separate and groups here like we have right here. And this one isn't actually showing the volume and the cost per click for the cleaning and insulation. So let's go back and let's type in attic keening here. Okay, addict cleaning Here we can see this volume right here. Great 1900. And what's the cost per click? 17. Okay, great. And so then, under this particular keyword at group, we're going to have added cleaning services at it. Cleaning cost at it, cleaning near me, added cleaning services near me, added cleaning services cost and then added cleaning companies and everything else that's related to that. So now let's type in here attic insulation for the other key word at group, so we would have the attic insulation cost. Ah, let's see here. Attic insulation installation, attic insulation, insulation company, Attic insulation services near me, contractor near me, right? All of those related keywords. So hopefully you're able to get an idea. Big picture here. Overview of what we're looking to do with our keyword research. We want to start at the very top. We want to get those top level main keywords and have all of these be single keyword at groups frame and then have all of the cures that are related to each particular search term here. So that's going to be here for the keyword research, and we'll see on the next one. 80. Google Ads Advanced KW Research: All right, so in this video, we're going to go over the advanced keyword research strategy. So basically, this particular strategy is centered around looking at the competition and looking at what some other terms that we can use based on what the competition is already doing. So here we have crawlspace cleaning, and this is location specific, so you'll notice here that is pulling up my location here in Seattle. So let me go ahead and open this up here. And what we're doing here is we're looking to see what type of additional keywords that we can add to our keyword at groups. Okay, so let's go back over here. Let's look at this. Let's see if we have any other keywords that we can use in here. We're moving cleaning up insulation from your crawlspace. Let's go see, here's got a home. So insulation, they have added cancellation. Cross based insulation removal. Okay, great. See if they have any other services here. Attic insulation, wall insulation. So this could be another key word here a week in used wall insulation. And then there's the cross based cleaning. We have that electrical services. This maybe also in additional services. Well, depending on the contractor there, it has some before and afters here. Let's check out another contractor here. So let's go down here so we can find one of these guys rainy day basement to pull these guys up here. Okay, so these guys look toe, have some good keywords here as well. Cross based repair, cross based vapour barrier energy efficient dehumidifier. Okay, Basement waterproofing. That. Maybe another keyword at group that we can add as well. So let's go over here. Basement waterproofing. Okay, so that may be another key word as well. Let's go back and see here. Okay. Great. Patent and drain systems. Crack repairs. So this is a whole another service here. Foundation repair that maybe another one is. Well, let's go back. Let's go to foundation repair. So we can add this one here as well. Foundation repair because it's centered around the cross based cleaning crawlspace insulation, that type of construction service. It makes sense for us to add these types of keywords, right, because they're all interrelated. So let's go over here now. And one of the things that I like to do also is have the keyword planner look up the keywords for us. So let me show you. Let's go right here and take the homepage. Okay. And what this is going to do is actually going to pull up all of the key words that are related to this particular website. So let's go. Would start with a website entire website. Let's go ahead and get results. And so now we can see all of the key words that they have on their websites that we can use as some of the top level keyword ad groups. So crawlspace repair. This could be another key word here. Let's go back Crawlspace repair. We can put the search volume here. Que great! What's the cost per click? $19. Okay, let's see what else we can do. Crawl space drainage. This is another key word here. So as you can see here, this is a really advanced strategy here that allows us to go to our competition and let them help us, you know, designates and find out the keywords that weaken target right which are going to be ones that we can use to create the single keyword at groups. Let's look at the volume here. 3 90 Okay. Great crawlspace. Encapsulation. I think we already have that. Yep. And then long escape that something else. Leaky basement can also be a service as well. So then with the leaky basement, that could be like leaky basement cleaning the key basement cleaning near me. Right. Those types of keywords. And so this could be a whole key word at a group right here. Fantastic. Let's go to the cost per click. Obviously quite high there. 22. I'm sure this is a good return on investment for the contractor. So let's see if we can find one more here. Basement floor repair. Perfect. Right here. Because right there and says basement floor contractors. All one key word here is going to be in our basement floor repair keyword at group. Right. So let's see if they have basement floor repair in here. Here we have basement leak repair. This is a another one here, and these are kind of similar here. These may be put into one keyword add group. Here. Let's look at the 2900. Gosh, what is that doing that? Okay, Great. And then what is the CPC? Okay, let's look to find one more here. Wet basements repair. Perfect. So this is the last one here. And then, obviously we would have the wet basement repair services. What? Basement repair services near me. What basement repair contractor. So all of these are top level keywords, right that we can use for our single keyword ad groups. The advanced strategy that I showed here with you works very, very well because we not only get to see what the competition is already doing and the keywords that they're already using. So we can literally just copy that exact formula, right? If they already have the winning keywords, then it's just a simple as just reverse engineering where the top competition is already doing. That's one of the reasons why I love Google ads because with Google ads or S E o the search engine, right? Google is telling us what exactly they're looking for, right? If we're looking for what these guys up here doing well, we can just go to their website, look at their landing page, look at their keywords, right, and we can automatically see what they're doing and then reverse engineer that just like we did this here, where we took the rainy day basement systems. You put that into the keyword planner here, and then we're able to see all the additional keyword ad groups that we can add. So that's going to be the advance keyword strategy here that's gonna be here for this one, and we'll see on the next one. 81. Setting Up Google Ad Extensions: All right, So in this video, we're going to talk about the Google add extensions. So this is essentially the piece of information and the text that's below the actual ad in the description. So let me show you here, Let's go over here and I want to show you Seattle dental implants. I want to give you a visual representation of this. So basically on and then we'll actually do an example there in the who add. So if we look at this particular adhere, this is obviously the headline here, here's the description. And then, ah, here's actually you are out, and then the phone number. And if you look at right here, this particular area here from the real patients, you know, like testimonials, read the FAA cues. Contact us. These are the add extensions, and you can have, like, a phone number in here. So just think about like a local business, right? They're going to talk about hey, you know, being in business for 30 plus years, highest rated contractor in the Northwest. They're essentially piece of information here. That air differentiators, right? So that's essentially what the Google add extensions. Are there really just to give people some extra piece of information as to why they should click on the ad, right? So let's go back over here. Let's go to the add extensions. Let's go to the extensions right here and you can see. As I was mentioning, it's those extra pieces of information that add to the entice iveness of the ad. So if people are looking for, like, a tow truck or if they're looking for like a car lock entry, right, let's say somebody is, you know, locked out of their car. They're looking for a locksmith. They could have open 24 7 and then right here with the site link extension. If we go back over here, those air these right here, where you can see the FAA cues that testimonials contact us what our dental implants. They're providing just a great experience for the user. And so let's go right here and create a call out extension, and then you can see that we can have Let's say, let's go back over here and let's go to Crawlspace Cleaning Company. What kind of called out when we have here been in business in business for 30 plus years, we could go number one rated in Seattle, so we have to call outs here. We have the in business for 30 years, number one rated in Seattle. And then let's go ahead and save this. Okay, Great. So now these add extensions, they're going to be showing up after they're actually approved, and this is set up here at a campaign level. So it's going toe have this particular call outs for both of these ad groups. Okay, let's go back. And that's adhere some additional extensions. And so we wanted to do a call extension here, and we wanted to put a phone number, then. Okay, great. And the number that you wanna have here in all of your ads and all of your landing pages is going to be is a very specific call tracking number. That's we're going to get from a source, and I'm gonna show you on another video. However, we want to make sure that in all of our ads we have our own unique phone number and then that phone number that we have as far as for the tracking. When somebody calls into that number, that call is going to get automatically forwarded to your client or to whoever you're setting that lead to right center right number here. So let's go ahead and just put in a number here. Google doesn't like that 206 So let's see if that works. Okay, great. Now we have the call out extensions here in business for 30 years, Number one rated in Seattle. And then we also have the call extension. So it's up to use for us. How many you want to add. Oftentimes I like to have the call extension and then call. That extension is, Well, it's going to depend on the particular offer. If you go up here and you look at these guys, these guys have a ton here. As far as for the call out extensions on their more, I think they're like a nationwide type of dentists here. They're not necessarily local. And so if we go down here, let's look at the ads down here. How do they have it set up? So this one's actually in the Seattle area, so they have their call out extensions here with the videos location, contact us and they have their address here. You can add that as well, and then their hours of operation, and they can also have their phone number down here is well, but they have it up here. So that's essentially the call out extensions, as I mentioned there really there to help out the user to get as much information as possible. And let's say that you know, they're not really ready yet to make a decision. That's where they can come in here and look at some videos they can look at maybe some FAA cues, especially up here, where this individuals actually doing some education here with the what our dental implants so that they can help the user get more information right about the procedure. Because these two here no wonder they're number two and three because they're not placing any kind of call outs any kind of extensions there, and it's very straightforward, and obviously they're up here number two and three because they're probably bidding a whole lot. However, as you notice this one here, the very bottom number three only has one line in description. Here they have two lines, and then here they have three and several call outs, which makes sense because the first choice here is providing the best possible experience right for the user. And so that's gonna be here for the add extensions, and we'll see you on the next one. 82. How To Install Google Analytics: all right, so in this video, we're going to go over. Haven't install Google analytics onto your website with Google Analytics. This is a very powerful tool for all websites that are online because it's going to show where all the traffic is coming from is going to pick up if it's coming direct from Google itself. It's coming from different social media channels. What keywords are being shown in being typed in tow, actually land on your website? Different demographic information. So it's just a gold mine of data to see where all the traffic is coming from. That's going to your website, and this is something that you can also use as a foot in the door offer for getting clients because sometimes they won't even have Google analytics on their websites. And so they're not getting that important datas for us who is landing on the website. And so this could be a great foot in the door offer that you can charge a local business $100.200 dollars to set this up because it provides such a great amount of information that's going to be extremely useful for them. So let's go right ahead and set this up here for the crawlspace website that I have set up . So let's go sign up for free. Let's put the account name here. Let's go ahead and put in here construction pros because under here, we can have multiple different analytics that were tracking us faras different websites. So we'll just put that in there. Okay, great. So we'll go to next, and then we want to track web right here. Wouldn't next. Caseloads typing cross face pro cleaners to put in the website there. Great. A category will put put in home and garden here. United States go to create. Okay, one except here. When? Except here. And then I accept. Okay, Great. And so this is the code here that we want to use to install on the WORDPRESS website. So now let's go to our WordPress website here, and we're going to install this here. This is the Google Analytics dashboard by monster insights. So let's go ahead and activate this. Okay? Great. We don't want any of the pro features here. We just want the standard here. Okay. Business website. Okay, great connect. And then we want to select the right one complete connection. You can see that. Great. Okay, great. Don't worry about any of this, So let's go down. Save and continue saving. Continue. Skip this step and then we are ready to go. So now we have the Google analytics installed on the website and we can actually verify this. So let me. I mean, go over here and grab this U R l and see if we could just type it in over here and see what this shows us here. Okay, Great. So we can see that we have the global site tag, re marketing, and then for this one here, it's showing that there's no https. So basically, the problem here with this one is that it's not secure. However, I do have the https new SSL certificate on here, but for whatever reason, it hasn't forwarded. Sometimes you got to clear your cache or your browsing history. However, we know for a fact that the Google analytics is already insult here, and we're good to go. Now again, this is something that you can also use as a foot in the door offer for businesses. You'd be surprised how many businesses are not keeping track of their data. They're metrics as faras. How many visitors are actually going on to the website on being able to use that data to their best interest? Right, So they can create different campaigns and fully maximize and optimize, you know, whatever kind of online strategy they may have. So that's gonna be here for this video. That's how you install the Google Analytics onto your website and we'll see you on the next one. 83. Google Ads Copywriting Mastery: in this video, we're going to go over the Google ads. Copyrighting mastery. So one of the first things that I like to do when I'm looking for a different type of ad copy that I can use for various adds, I always look to see what the top competition is already doing. That's one of the greatest things that I love about Google ads is that you can automatically see what the top positions are doing. What are the key words that they're using? The angles, the approaches, right? And so it makes it very easy and simple for us to look at what the top competition is doing because they're already at the top, right. We can mix and match, and we can get some ideas as far as what we can start to write our ads with. So let me go ahead and show you here. Let's say that we're looking to gets him ad copy for the cross based cleaning, so let's go ahead and type in crawl space cleaners or cleaning. And let's even go to Let's go to a big city. Los Oh, here, San Diego. Okay, great. So now up here, we can automatically see the top ads, and we can look at what exactly they're using. What's the actual messaging? The hoax? The angles. So this company here is clean cross. So they have their brand name there. The attic insulation experts. We provide homeowners with the variety of insulation products. Okay, each energy rebates available, get a free quote and they have their extensions here. Okay. And then this one here is top rated cross space. Clean outs, installs and remove ALS. Okay, so these guys are taking more of the branding approach and they have a very long description here. And so they're really covering that? Yes. So this is more of a branding play here. They don't even have crawlspace cleaning up here at the very top. However, what ends up happening is that if an ad has ah lot of click through right, which means people are obviously clicking on the ad and they're finding it the most relevant to their searches. Google is obviously going to push that to the top. So because this adhere is at the top and they don't even have the cross space cleaning in here than there, most likely getting ah, lot of click through because it's the best information here for the searcher. Right? You can see here. This has three different lines, for the description is only has to This one has won this one right here. They're going for the best. The top, or like the number one. So they're looking for the rating there, and then they have the cross based cleaning. Let's see here across bass pro. So they have crawlspace clean out so they don't necessarily have the cross based cleaning keyword these guys right here got the keywords in here. So cross based cleaning, And then they have experts proudly serving Snohomish. Okay, great. And then these guys down here, what are they using? Crawlspace cleaning services. Okay, full clean out services. Cross based Cleaning. Cross based. Claiming. So these were pretty much all the same. Here is far is like the headlines. They're not really differentiating themselves, and it's probably why they're at the bottom here, which makes the most sense because they're pretty much saying the same thing. Cross based, cleaning, cross based cleaning. It's not anything enticing. So if these guys may be changed this up too, one of the top or the top or the best? Or do you need cross based cleaning services? Right? Talking to the searcher? They would improve their click through rate and their ad in general, and it would most likely get up here to the top. So let's go and then look at some other ones I want to see here. Crawlspace cleaning that's going Miami. So this one here is top rated crawlspace. Pro clean outs installs the removal. That's great. This is a rating up here. This one. I here is great. I don't have any call extensions down here or add extensions and then cross based cleaning family owned business. OK, so this one's talking about the fact that their family owned. So they're looking to get people to ah, want to click on their ad because they're looking for people to support that family on local business. Because there's nothing really here enticing about this ad. It just has the key words here, right cross based cleaning, family owned business and then down here, crawlspace cleaning experts. Then they have their brand over here, cross based cleaning services, full clean out services. Okay, and then let's go down here. Crawl spaces it leads one day cross based services. Okay, so you're getting an idea. Here is Faras. What are the top ads doing here? And what are they saying right there, differentiating themselves. They're not just talking about cross space cleaning, cross based cleaning services. There is a reason why these guys up here at the top because they're providing the best experience for the searcher, and they're getting the most click through rate. If you're seeing the same ads here and you're typing in the city, it's most likely because Google is picking up your location. So let's see if we can pick up another location here. Cross based cleaning. Let's go to New York. Okay, so these guys were pretty much the same that we saw there. So that's essentially what we can do. Is faras looking at what are the top ads saying right? And a lot of these folks here for across space cleaning pretty much the same right? It's not anything exciting. It's just pretty straightforward. People need to get there crawlspace cleaned up. However, there's a lot of different angles that we can take here with our ads because, you know, we can talk about the benefit, and we're gonna walk through the different ad hooks that we can use for different ads. But just, for example, here we could talk about the benefit of cleaning your crawlspace or having it cleaned, and then the solution that it actually provides right? So it's a lot of different ways that we can go about this, and we're going to walk through Ah, lot of different ways here in this particular doc. So the first thing that I want you to keep in mind when we're writing ads is the stage of the market awareness. So there's five different stages, and the first stage here is the completely unaware. Now you're not going to really see this in the paid traffic space on like Google, right? Because most likely people are coming to Google with the problem, and they're looking to find an answer. They actually have an intent to find something where you're going to find people that are completely unaware is like on Facebook. That's where you can really build up the pain, really build up that particular desire that wants that need by getting people to, you know, stop dead in their tracks and then taken action. However, on Google, everything is searching 10 base. So people are coming here with already a problem in mind and they were looking for a solution. So the second stage here is problem aware, and this is where they know what they need to fix, but they don't know how to fix it. So they're aware of the problem, and now they're looking for a solution. And then stage three here, this is where they know the category or the solution that they need. So this is where they're past the problem aware stage there now looking for an exact solution. And they have an idea and then the product aware this is where they know the brand or the specifics about a particular offer. And we're gonna walk through some examples here and finally, stage five, this is the most aware. This is where in the local business space, for example, this is where people are going to come in to Google and type in, like a brand a company name. They already know what they're looking for, and they're looking for that particular contractor. So let's go ahead and walk through some examples here. Okay? So this is an example for landscaping. Let's say that we're looking to run ads for a landscaping company. This is a different type of searches that each individual would have at each stage. So we can see here. The very 1st 1 is problem aware, so they know that they have a problem. They are wanting to get landscaping services, and they're looking for, you know, landscaping company, whatever. That may be right, but it's really kind of broad because they got a problem, but they don't really know exactly what they need. And then stage number three solution aware. This is where they're typing in long care services because they know that that's the solution that they're looking for right there, looking for along care services. And again, this can mean a lot of different things. Long care services can be in a watering. The grass can be planting seeds in the grass for growing the grass, mowing the lawns right. And that's where the product aware comes into play here. Stage four. This is where they know exactly what they need as far as the product or the service. So long mowing services. So notice the hierarchy here we have at the very top problem aware. A landscaping service is very broad, but it's still right under the umbrella of landscaping. And then the next stage lawn care services. Now we're getting more specific. This is the solution. They're looking for, specifically long care services and then product aware lawn mowing services. So as you notice here, the best stage cash people is here. Okay? And the reason is because when somebody know specifically what they want, right, the exact product or service, then they're more likely to click on the add and actually taken action and submit their information, right? Or, you know, call whatever that call to action Me. So this is the best place to catch people here, right? That doesn't necessarily mean we're not going toe. Have, you know, add groups for this one here and this one here. Right? Because under this particular ad group, we would have landscaping services near me, landscaping services, companies, landscaping services, contractors. Right under this particular ad, a group here and then same thing with this one. Lawn care services near me, lawn care services contractor, and then down here, where it's a very specific right product aware This is where we're going tohave keyword add group talking about lawn mowing services near me lawn mowing services contractors right. And then the most aware This is where they're typing in the actual business. And this is an actual contractor here. So this is Lee's general landscaping, right? This is where they know what they want. They know what they're looking for. And now they're just looking for that exact contractor because maybe they've done their research online. They've looked at Yelp, They looked at Google reviews. They've gone to this persons website. They probably visited two or three other websites that offer the same kind of services and they are looking to contact this one in particular. OK, so now let's look at another example of the crawlspace cleaning. So let me go ahead and add that over here. So for the crawlspace cleaning, this is how we would set this up. So problem aware crawlspace Cleaning services. Right. Very top solution. Aware crawlspace. Water damage. Right now we're getting a little bit more specific here. This is the solution that they're looking for, okay, and then product aware crawlspace, water removal, and then down here most aware Bob's Cross based cleaning. So notice here at each stage, right? As I mentioned on the previous example right here, they know that they're wanting to get help with their water damage in their crawlspace, right? And then when somebody searching for the exact term here of cross base water removal, this is exactly what they want, what they need. And this is the best type of conversions because people know exactly what they're looking for. And if we can show them an ad that talks to them specifically about removing the water from the crawl space, the landing page talks about the same thing. Everything's congruent than the probability of them becoming a lead. Right and converting is very, very high because we're checking off all the boxes. This one right here is also a good one, because we're going to be able to talk about, you know, water damage, removing the water from the actual home, or from the location, whatever that may be. And then up here, right, this is great as well, but it's still little bit brought because this can mean a variety of different things, and so regardless we're going tohave keyword ad groups for each particular one here and now , we're gonna walk through the different type of Google ad headlines, so let me give you an example here of what I'm talking about. So let's say that we're looking to create various headlines, which I obviously recommend, and the first thing that we did is we looked at the competition, right? Kind of looked at the lay of the land. What are people saying? What are people using? And these are the best types of headlines. So if we look at question, So for example, let's say we were running an ad for cross based cleaning. We would say, Hey, do you need cross based cleaning services and then target keywords? This is literally just putting the keywords into the ad cross based cleaning services, cross based cleaning pros and then the direct benefit here with crawl spaces. They typically get like a bad smell if there's like rodents down there, so get rid of that bad smell once and for all. And then there's a special offer here. Let's say we have a special promotion or something like that that's going on at that particular time, and then I discount offer. This could be where, maybe a voucher of some sort or a coupon or some type of rebate and then best price. This is where you can say we have the best price or absolute best price guaranteed or the lowest prices. You know, things like that where you're referring to. Price and then number seven here, Top Best Number one rated the top Cross based cleaning company, the best cross based cleaning company, the number one rated cross based cleaning company on then, like award winning, you could say like award winning, cross based company things of that nature and then number eight stating the problem of the searcher. Hey, are you having trouble with your cross base? Is your cross base having you know bad smells? You know things where you're really just stating the problem of the searcher because you got to think about when somebody is typing in a specific keyword. For example, crawlspace removal, crawlspace, water removal. If we go to number eight here, we can say something like, Do you have water in your crawlspace and then stating the solution where you can say something like remove that water from your crawlspace except or remove that water from across space. Or get that water onto your crawlspace, right? Things like that where we're talking individually to the searcher based on these headline types, right? So this is what you can use to write your ads, understand that Google is going to be, ah, lot easier to write ads. In my opinion and comparison toe like Facebook, where you have to interrupt people, you have to come up with something unique, some kind of irresistible offer or something that catches their eyes. People on Google are already looking for a product, a service. They're looking for a solution, right? They are. You know what they're looking for for the most part and there at typically one of these different stages. And so it's easier for us to capture their attention by being able to stand out, differentiate ourselves and really looking at what the top players are already doing in that space. So now let me show you three different ads here that I came up with for the crawl space example. So let's go down here. Let's look at the 1st 1 here. So the 1st 1 here, this is a question so need crawlspace cleaning. We got it covered. This is headline too. Description One King County's leading crawlspace. Cleaning experts were here to help you with your crawlspace cleaning project. Call us now to get your free estimate. We can also just have here. Call us now to get your free quote. Let me add that over here. Call us now to get your free quote. So that's going to be at number one. And then Now let's look at at number two. Okay, So at number two, this is what we're just targeting the keywords. So crawlspace cleaning experts. Right? We have the key words right here. And then we have headline to clean out, installs and remove ALS. And then we have description one here where we have where the number one crawlspace cleaning experts in Seattle call us now to get your free quote and then description to make your home healthier and more energy efficient. Call us now. So now let's take a look at ad number three. And this is going to be a direct benefit. So let me go ahead and get that over here. Okay? So as you can see here, this is talking to the direct benefit that the actual searchers going to get right. Get rid of that bad smell, cam, and then headline to cross based cleaning pros and then description. One strange smells coming from your crawlspace. Don't worry, we got it covered. Call us. Now get rid of the breeze and damage insulation in your crawlspace. Get a free quote today. So now let's go ahead and create these IEDs. Let's go over here. Let's go ahead and create the ad. Well, actually, go ahead and delete. These first gonna have three brand new ads in here. So let's delete these two here. Let's remove. Yes. Does it matter? Okay, so now let's go to text ad. Okay, great. Let's go to crawl space cleaning. OK, so let's go ahead here and add in the URL and the euro, for this one's going to be cross bass pro cleaners and then headline one. We have need cross based cleaning, so let's go ahead and add that right there and then headline too. We're going to put we got it covered. Okay, great. And then we're not going to have a headline. Three there were going to have the path here. So let's put free quote and then let's go to the description Number one here, King County's leading cross based cleaning experts. And then description, too. We're here to help your So let me go ahead and change this here. Free estimates. We're here to help with your cross based cleaning project. Call us now let's see. Called now called to get books. Call to get your free estimate. Perfect. So this is how it's going to look. Need cross based cleaning. We got it covered. Cross spaceport cleaners. And then this is the UL at extension here. Free estimates King County's leading crawlspace Cleaning experts were here to help you with your cross based cleaning project called to get your free estimate Now, okay, and then that should be good to go. So this is the ad number one. So let's go save and add another. All right, so now we're going to create at number two. Let me get this headline over here. So the first headline here is going to be crawlspace cleaning experts. And then let's go to headline number two. And that one's going to be the clean outs installs in removals. Okay, great. And then the headline three, We're not going to have one there and let's go down here. We're the number one cross space cleaning experts in Seattle. Call us now to get a free quote. So this one here will put free quote. Okay, great description to we're going to put make your home healthier and more energy efficient to call us now. And there we go. So now we're ready to go and create ad number three. So it's cool to say, even add another one. All right, so now let's go ahead and add the directive. Benefit add. So let's go ahead and go to copy for the headline Get rid of that bad smell and then crawl space cleaning probes and then the next headline Cross based cleaning pros. Now let's get our description Number one. And so we have a question here. Strange smells coming from your crawlspace. Don't worry, we got it covered. Call us now and then we have description number two. Let's go ahead and go to copy and add that in here. Okay, Fantastic. So this is at number three. Get rid of that bad smell. Cross based cleaning pros now the way that I was able to come up with this direct benefits is literally by going to the competitors website and doing some research. Any time you want to look for the direct benefit, you want to look for the actual solution that is being provided to the end user. Right to the in searcher. You always want to go to the Web sites of the competition and look at what is the actual service. What is the actual solution? What is a benefit being provided and actually use that in your copy? Because here I know that with cross based cleaning, typically, what happens is there will be rodents in there. There will be no bad smells and people will have these bad smells in their home, and it's actually going to effect their health as well. And so that's one of the other things that I can also add on here is talking about improving the air quality of the home right, And so now we're ready to go. Here we have the three different ants. It's about to save ad, and so now we have these three ads here, so we're good to go on. What's going to happen when we get these kicked off is that they're going to be rotating indefinitely. So the first time, the keywords that they're choosing the type in there as far as the searcher it's going to show this ad and then the second time it's going to show this ad and then third time this ad in Typically, you wanna have about 2 to 5 different ads. I like to go at least three every time so that they're rotating indefinitely, and then I can see the metrics there. So one of the first things that you want to be looking at when you're running a new campaign and you're running new ads is looking at the click Great. This is the most important information here that you want to be looking at whenever you're launching brand new ads, because that's telling us that people are actually clicking on the ads, the ads air connecting their resonating with that particular searcher. It's really talking to what they're looking for, right? And so once we are able to get, let's say on this one here, ah, high click through rate, then we want to look at the additional metric cost per conversion. Let's say that you know, for example, on this one we have a great click through rate income. However, it's low conversion, which means that we have a high cost per conversion. So let's say this one here. It's $10 cost per conversion, but we're getting a lot of clicks, right? High click rates. This may mean that the landing page is most likely not. Iskan grew int to the actual search. Right here is faras the ad search rank. And so we're losing people after they click on the landing page. And so it's bringing up the cost per conversion. So that's where we need. Take a look at the landing page and look at how we can make it more congruent and do some optimizing their. And so looking over here on this one, let's say at number two here has a decent click through rate, and then it has a high conversion, which means that it's not giving as many clicks as it is up here, right. However, it's converting more, and it's a low cost per conversion. So this one right here, let's say, is $10 per conversion and this one's only $5 per conversion, right? So again, up here, it's typically going to be the landing page because we're getting high click to rate. And then down here, it's typically going to be the ad because we're not getting as many clicks, right. Any time you're launching these ads you want toe have at least three minimum, typically between 3 to 5. And then once you're able to gather data and then find, let's say you're running five ads and you able to find two or three of the home runs right ? That air converting very well. You got a good cost for conversion. You got great click through rate, right, and they're essentially the winners for you. What you can do then is you contest just individual variables. So, for example, with these three here, these are all completely different, right? This is talking to specifically having cross based cleaning experts, right? Just using the key words. This is talking about a direct benefit, and this is asking a question, and so what? You can do it. Let's say that these two here you found to be winners, you contest a bunch of different variables as faras you know, Let's say you have headline here Number one Cross based cleaning experts. And then you can take cross based cleaning prose this headline to and added up here and then have cross based cleaning experts and then have the headline to cross based cleaning pros right that you took from down here. And then you contest those individual variables and leave everything else the same. So I would have the crawlspace cleaning experts and then right here, crawlspace cleaning pros and then everything else would remain the same. And then I could run another test of cross based cleaning experts. And then I could have, let's say, Ah, we got it covered. Let's say I want to test a description on this one. Well, I'm going to leave this the same. This is going to be the same. This is gonna be the same here as far as you. Well, and the were the number one cross based cleaning experts in Seattle is going to be changed , and we're going to test this out, and so then we would put instead of this one where the number one crawl space, we would literally just change that, too. Strange smells coming from your crawlspace or something along those lines, we would changes the variable. Right? So that's essentially how you want to test ads after you found your home runs. Okay, You want to just test individual areas? Because in the very beginning, you're just collecting data. You want to get as unique and different type of ads as possible to see what people are resonating connecting with. And then once you find those, you know, 2 to 3 winners, then that's where you can start testing individual variables here. Like the headline, the description. Right. But just one at a time, right? Not changing everything completely. Just one little area at a time. And then that will give you a bunch of different ads, right that are pretty much the same except for one variable. And then you contest even further to see which one of those are going to be the highest converting. So that's gonna be here for this one 84. Google Ads Keyword Optimization: All right, so in this video, we're going to go over the keyword optimization. So after the ads have been running for 2 to 3 weeks, even up to a month, you want to be able to collect as much data as possible so that you can really further optimize the cures. But basically, what you're looking to do here is look at one of the top searches that people are using toe , actually click on your ads. And so what you can look at is the actual search terms, and we don't have any here because nobody is actually converted. This is morning example here, however, where you would goes, you go to keywords and then you go to search terms. And in here it's going to show you for all your conversions. Oh, for all your clicks and everything which keywords people are actually typing in. So if you're finding that people are typing in cross based cleaning experts, cross based cleaning services there mean you may want to bit up higher on those keywords, right? And so it's really giving you a very good overview of what people are typing toe. Actually, get to your ad. It's showing you that journey that they're taking from them, going to Google, typing in a specific keyword right, and then clicking on your ad and then go into your landing page right either converting or just clicking through. So this is something that you want to be able to come in here look at and haven't understanding of, Okay, these keywords are being typed the most, so perhaps I want to raise the bid on these. You know, perhaps I want to further optimize knowing that these are the main keywords. People are searching and I can remove some of the other keywords right that I'm bidding for that are not getting the searches right. They're not getting the click. So this can help you further optimized by reducing your cost per click, reducing your clicks in general right? And only bidding on the keywords that are getting the most traffic. So if somebody's searching for cross space cleaners or cross based cleaning services or even cross Bayswater removal, you know that those air getting the most searches and getting the most type of volume, so you can either raise the bid on those or you can just focus on those particular keywords and eliminate the rest that are a little bit more broad so that you can lower your cost per conversion. So this is a quick, short video here that is really going to help you further optimizer campaigns with the keywords having the ability to look at what the keywords that people are searching when they're going to add. Is this fantastic information, right? You can also use this information for S e O. Let's say that you are doing PBC for the client. They're getting some results. Now you'll be able to know which keywords are the hot ones that you can target for your clients on their website and then have them showing up on Google on the organic listings as well, right for those top cures because you know, those are the hot ones that are being searched by the actual individuals that are looking for that service. So quick. Short video here. But I wanted to walk through the search terms that's going to be here for this one, and we'll see on the next one 85. Google Ads Remarketing: Okay, So in this video, we're going to go over how to create re marketing campaigns within Google ads. So let's go up here to tools and settings. And then we want to go to the audience manager here, and we do not have a audience right now. So what we want to do is go to audience sources and make sure that we're pulling the data from the Google Analytics. We walked through in another video how to set this up. So make sure that you have followed the steps and properly installed Google Analytics. So collect data from a source and then cross based cleaners right here. So we're good. Okay. Done. Okay, So let's go to settings and tools linked accounts. And then we can see here which accounts we have linked and connected. And we go here to details. We can see here that we have the crawlspace actual Google Analytics account connected here . OK, great. OK, so now let's go to Google analytics here. And let's go to admin. And let's go to the tracking info here. We want to make sure that the data collection here is set up. Okay, that's on. Okay, Great. So now let's go. Let's go back over here and let's go to Google Ads linking. We want to make sure that we have the right link here attached to the actual Google ads profile. You can see the number here and let's actually rename this to see if we can rename this property here. Click on this and let's actually go to edit. And let's name this, um, crawl space prose. Okay, great, Let's go save. And so now that should reflect cross based pros. OK, great. So now we're good to go. Now we can create the audiences here within Google Analytics or we can create him within Google ads. Now I'm gonna walk through how to set them up here through Google Analytics because it is actually quite simple. And then we can push those to go live on Google ad. So let me show you how we would set this up. So let's go to audience definitions and audiences here. So let's go ahead and create a whole new audience here. And as you'll notice here, we have various types of list that we can create that Google here is providing us. So let's say we want to create a list of all the users that have visited the website new users within a certain timeframe or returning visitors or users who visited a specific page . Let's say they landed on the landing page and they didn't take that action. They didn't take that offer. We can retarget those individuals as well. So let's do the all users one here. So everybody that has visited the website in the last 30 days okay, and we just put Paul users okay, and let's go to next step here. So publish, Let's go down here. Let's make sure that this is going to our Google ads. You want to make sure that you have this selected here because then it will show up in the Google as platform right. So we'll have that in there and will publish it is there as well, and then we can see it that now this is pushed into the Google ads. And so let's go back to audiences here and we can see that this all users audience here right? We have within Google ads and Google Analytics. OK, so now let's go back to Google here and let's go to audience manager, and we can see here that we have our audience lists here. We can either create it over here like I mentioned, or we can set it up in here by just going to this website visitors and pretty much doing the same thing. And if we want to break this down even further and maybe just say you want an audience here of people who just landed on the landing page So let's say we had a crawl space rose dot com ford slash water damage. Okay, we can have that right there. And then we would have all the information here is faras pre filled with the list of people who match for the last 30 days a member duration the last 30 days. Okay, great. And then the description here, this is for people who have landed on the water damage landing page and did not take offer . Boom. Right there does name this water damage list past, and then we can put a date here. Let's go 1 19 cred audience and then boom. So this is a audience here, and so it's populating. Obviously you want to have visitors who want to have data, and if you're running ads, then you should have a pretty good amount of data to work with. Now here's the thing to keep in mind with re marketing campaigns, just like with Facebook. Very, very simple to set up, just like I set one up here. Now, the biggest thing would like local businesses in the service space. You're most likely not going to need to create pre marketing campaigns if the services are pretty much straightforward. Typically, people who are searching a term like crawlspace cleaning or cross base repair services right, they're going to need somebody fairly quickly, and they're doing a little bit of shopping, but not too much. So just keep in mind that you won't really need to do ah whole letter re marketing with local campaigns. However, if you're working with national campaigns, that's when it's going to make the most sense more often than not to do re marketing campaigns. Now this is one form of re marketing here. You can also create display re marketing as well, where you have those ads that will show up on different websites that will follow you all over the Internet. That's a separate type of re marketing that is done through the display network. But for this one here, this for marketing here is done through the Google ads platform. Or, if you want to create it on the Google analytics and then push it to Google ads. But it's probably going to be the easiest for you just to create him here. Do it the Google ads. So let's go right here to this plus sign. And as you noticed here, we can retarget people from different actions app users, visitors, YouTube users custom list. Now the customer list here, you need tohave at least about 40 or $50,000 spent advertising. So you'll notice here if we press this right here. Not eligible. Right? So there is a certain threshold there. You need to hit to be able to upload customer list. So for now, and pretty much just this right here should be just fine. Now I want to show you another reason why most likely in the very beginning, when you're running ads for local businesses, for clients, you're not going to need to jewelry marketing because you're not really going to get very much visitor traffic crying. So, for example, here Google has re marketing size limits, right? As far as for audience. So, for example, for the search network, they need toe have a minimum of 1000 active visitors, right? Or users within the last 30 days. And most local businesses don't get very much traffic to their website. And if you're running ads, you're probably not going to hit 1000 active users anyways, right within the 1st 2 or three or four months. So that's why you're really not going to be doing very much retargeting in the beginning for local businesses. Now, if you're running ah, large national business, maybe commerce than yes, that would make sense to do re marketing, right and even on the display now work. However, for the majority of local businesses, when you're running campaigns, you're not going to need to create re marketing campaigns. I just wanted to walk you through how you set one up. Okay, so that's gonna be here for this one, and we'll see you on the next one 86. WordPress Walkthrough: All right, So now we're here in WordPress, and I want to walk you through the different features functionalities, the menu here and what we can essentially do inside of wordpress. So the first thing that you want to do after you install WordPress is you want to go to the settings here, Okay. And this is where you're going to have your site title and your tagline. So, for example, let's say for this one here we have crawlspace, bro cleaners. That's gonna be our site title. And then we have the number one pro space cleaners in Seattle. Okay, that's our tagline there. And then we want to go to save changes. Okay? And then we want to go to reading here. And so this is where we can have either our latest post or a static page. And we typically want tohave a static page because let's say we wanna have a landing page as the home page, right? That means that whenever somebody lands on this website here across space pro cleaner's dot com, they're going to see our home landing page. Right? And so now let's go over here to Perma links. This is very important here. Now, this has already changed here. However, you're going toe automatically have it set up here on day and name. And so what this will have is cross space pro Cleaner's dot com and then I'll have the date and then the post. You do not wanna have this here because the data is not important. You just wanna have the keywords, right for your post here for S E O. So that's why we go down here. And we have just post name. Let's say we have a particular landing page on cross based cleaning, and then we have another landing page on cross space insulation. We wanna have it just like this so that we don't have the date there taking up space, right? We wanna have it is relevant. It's possible. And this is important for S e o. Okay, so we're good to go now. The other plug in that I always like to have is the Yost s CEO, and this is a plug in for on Page s CEO. It's super simple and super easy to work with. Let's go to add new here, and we're going to go to Joost, install now. Okay, great. It's gonna activate. And this is a really nice tool here because it allows us to add in the on page Seo elements very easily. So let's go to the O. C. S CEO right here. And where we want to go is to search appearance here, and then we want to go to archives, okay? And we don't wanna have Arthur archives, because if you're writing blog's posting, you're doing a bunch of content. We want to minimize duplicate content or really not have any at all, because this could be a big factor and s your rankings. Google doesn't like toe have duplicate content. So we want to disable the Arthur archives. Okay, go to save changes. And then we want to go to tax on Amis. And then we don't want to show categories as well. We want to go to know, and then let's go to save changes. Okay, so now we're good to go. So now what you'll notice is we go to, let's say, this one right here, and let's go to Eddie right here and then Will you see this Yoast Seo down here? And this is what's going to help us create the actual title. Okay, so let's go to right here at it so you can see that it's taking it from directly from this page. So if we wanted to change this, we could change this to crawl space cleaning services. Okay, And just like that, you see, that's the title there. And then we can have the brand wrong space cleaning pros, OK, Cross based cleaning services and then crawl space cleaning pros. Now we can have the brand here, and we can also have, let's say, a similar word or a similar service that we use so cross faced insulation. We could do that as well so that we are tackling and covering multiple keywords here because we have crawlspace cleaning services and then crawl space insulation so we can leave that like that. And then this is a meta description down here, which is this little text right here that shows up in the actual searches. So let's say we are the number one where space cleaning company in the world, in the Seattle area, right? Give us a call at and then put a number there. Right? So this is just a better way for us to control our S CEO on page and be able to dictate how it's going to show up in the search engine. And this is a great way for us to see kind of an example here. This is mobile right here. And then we can go to desktop how this would look like on a desktop feature as well. And so we're good here, and then we will update this. And so we are good to go. And so that's really all you need to worry about when it comes to WordPress. Okay, you're going to be working with Dr Teams and any time that you want to edit a page, all you got to do is go to launch drive teams there and you'll notice that we are able to then edit the landing page here. Okay, nice and simple. So just a quick overview here of the WordPress dashboard. Here we have the home updates, insights. This is pretty much this information here, and then we go toe posts here. This is where you're going to have just like if you're writing on block or he have specific poster you wanna have on here and we're really not going to be working with the Post. We're going to be setting up pages on Lee. OK, so I wouldn't even worry about this up here and then. Media. This is where we can drag and drop all of our different files for the images. Um, the landing pages, whatever that may be, right, Any kind of media. And so here are the pages. This is where we're going to have the actual content where we're going to have the individual pages. And then, as you can see here, it's nice and simple for us to just come in here and go to edit with Dr Architect, and then it will automatically open that up. So let's go ahead and right. Click that and you'll notice that the landing page here the thank you page will automatically pull up nice and simple and easy. Okay, Great. And then comments. Here, this is for you. Wanna have commenting on your post? If you're doing a lot of block posting than this would be a good idea. We're not going to be focusing in on that. We're going to be focused on building websites landing pages. Right. So nothing as Faras Blog's. So the drive light boxes. This is actually with Dr Teams here and what this is essentially pop up boxes. So let me give you an example. Let's go back over here and let's go to preview. I want to show you what the light boxes are. So basically bull right there, this is the light box, okay? And you can control them and set him up over here rights and be able to edit them that way . So, for example, let's say right here, actually, let's go. This one right there. And so here we can edit this on, you know, whatever color, if you want to add some different elements and we're going to walk through how to work with Dr Themes in another video. But I just wanted to give you here on example of the thrive light boxes and what the's menu items here are about. And then here in the appearance section, this is where we're going tohave all the different themes. Are there different templates a week? An ad in here. So for us, we're not going to worry about this here because we have dr teams that we're going to be using as landing H templates and as website template and then here on the menu section, we're not going to worry about this. This is where if you want to create and menu for your top up here where you have, like, the home about us, contact us and also a menu at the bottom, I'm at the Footer. However, for us, we're just building landing pages here. We're just setting him up. And in another section, we're going to go into a WordPress in a lot more detail, a lot more depth so you can get an understanding of how to set up menus. But for this example here we're just setting a blinding pages. So we're not going to need that. So this has to do with the theme editor. This is a bunch of code here. We don't really ever want to go here. Okay, unless you have somebody that is specializing in code, and I would just recommend to not even go in there and then plug ins. These are essentially the add ons that we can use that allow us to run certain programs. So as we installed the Thrive product manager here and the Thrive architect. This allows us to actually run the Thrive program so that we can use it on the WordPress website. Right. And then here are the users. You can have multiple different users on here where you can just create and add a new one Here, name, email, first thing lasting website password, and you can give them their own rules and then tools. This is if you want to import different websites or landing pages were not going to be dealing with that. We're going to be working the majority of our time with the actual thrive, themes and thrive landing pages. So all we're really going to need to know about setting up our WordPress site is having the Yoast Seo set up having our settings set up properly with the right general settings here and then as far as for the site title and tagline and then for the Perma links, we walked through that. So that's going to be here for this one, and we'll see on the next one 87. Landing Page Builder Walk-Through: in this video, we're going to go over the thrive themes architect. So this is essentially what we're going to be using to build our landing pages with if you've ever used click funnels. This is something very similar, however, thrive themes has a lot more features and functionalities, and it's just a better overall product because one of the things that you're going to notice is that the bugs are very few far in between. I mean, I can't even really remember last time I had an issue with Dr Teams. It just works extremely well. There's a lot of features, a lot of functionalities that allow you to do Ah lot of different things. So let's go over here to the pages and let's go ahead and walk through the thrive themes architect. So let's go ahead and use this one here. Lets go to edit with Dr Architect, and this Dr Architect here allows us to do a bunch of different things, such as adding different elements or even over here on the left hand side, controlling the actual element. So let's say we wanted to edit this background here. Let's go ahead and go down to background and styles. And then here is the actual image and notice that we can change this to default. We can change it to contain. We can change the percentage here. So this is go to cover to change that on. Then you can change how this is set up here so we can shape it up to the left. They're down to the bottom right corner. We could just put it in the middle, right? So there's a lot of things we can do here. I'm going to go to cancel. And then if we wanna have just a simple background with color, we can add that here is well, here we have the borders and corners. Then we have the squirrel behavior here. This is something where we can leave it sticky. Parallax. I would just leave this here of static and then shadows. This is for, like, this little shadow right here that you can see on the contact form here. So I wouldn't worry about having that on this element here. We could have it. So let's go down here and it's at a shadow. You see how added a little shadow down there and you know that looks pretty good as well. However, we want this contact form box to pop out. So I would remove that shadow. So this could be more of overpowering there because we want people to go here. Right? So then the layout in position here, this is the area where we can move this up or down. So we'll have this selected here and then notice here with the margins and pat ings. So let's say we wanted to move this either down or up. Notice how? Well, do that if you want to move it up like that. So super simple and easy and then left or right, we could move it over here. Move it over there. And this one right here. This is moving this entire area, so if we go higher, there is going to move it down. If we go negative, it's going to move it up. Right. So this is for keeping the right space in there. I mean, you can move it all the way up and cover everything. Obviously, you don't want to do that when I have it right there. But you'll notice here is very simple and easy here. toe work. This also down here, you notice that the bottom portion down here is going to be moving as well. And then as we move this up or down, right, all of that is being modified and adjusted their up here. This particular area, everything is just super simple to just click on and just adjust and modify right here through our actual text. So let's say we wanted to change the number here, right? You know what? It's up here. Automatic menu pops up and we can just add in the numbers and say six. And let's say we wanted to unbolt this. We would select Thebe there or if we wanted to build it back up if you wanted to underline it, right, Select that There. The position up here. If you wanna have like it list, you want to add a link if you want to add a short code, right? And so it's very easy and simple to work with this. Let's go to this content box right here is well and let's go to the layout on position. This is the same thing here. We can move this up. We can move this down right, left or right, we can extend that out. I like to have kind of the same type of spacing here between this too. And so these landing pages here pretty much going to be ready for you to go. As far as just changing, like the background here, the logo and the images in this section here, I'm just giving you a walk through of how to use the drive builder architect. It's very easy to use. There's a lot of features, a lot of functionalities that we can do that a lot of different landing page builders do not have. We can control every specific detail of the actual content piece, the headlines, theatrical sub headlines, the different opt in boxes and we can move them around where we want and then change the colors, change the text, all that great stuff here. So, for example, this one here, let's say we wanted to adjust the text. Okay, this one here we have the font, okay. And then we can go to Google fonts, and then we can look at a bunch of different Fonte that will have, you know, to our ability to be able to change right, The news Latu is a good one. So let's say we want to change it to a lot of you. Notice it will change there trying to score, to cancel. And then really, the biggest thing here is on the right hand side here thes air, all the elements here and this is what we would drag and drop. And so what we want to focus on is understanding that we have content box. We have columns and then we have rose. Okay. And then the background selection is obviously that right, the background. So let's go down here. And let's say that we wanted to have a background section right below this, OK? And then we wanted to have, let's say, columns in here. Okay. And then we have columns here within the background and we can select here. Do you want to Columns Three columns, four columns, right. And so for here, let's everyone in three columns weaken, drag and drop different elements into the columns. So let's say I wanted to have a piece of text in each particular column here, so boom, right there. We have that text right here being in this particular column And let's say I wanted to have Ah, let's Sage, Let's go down here and look for a Nikon. Do we want to have an icon here in this column? Okay, And then it gives us, if a Nikon. So let's say this is just, for example, purposes here, right? The Google chrome here. I believe this is you. Notice it. It's right there. And then this one here. That's what we wanted to add to go appear to say, credit card just, for example, purposes. So you'll notice that right there. Credit card information. So these are very simple to use here. As far as the dragon drop, you can set a background and then put in the columns that way. And then this is Go ahead and put in the three columns here without having the background, so you'll notice that it's just right above there. And so, if you wanted three notice how these three are a little bit more closer together, right? They're not why they like it was down here because we don't have an initial background selection. Okay, so that's important that you understand that if you want tohave, things be a little bit more culture together. They use just simply drag and drop the columns. And then, if you wanna have it completely across the screen that you first set a background, Okay, everything here, you'll notice, is pretty self explanatory. We want to bring an image here. We can add a like that. And then let's say we want to add this individual there. Boom, right? It's super simple for us to work with. And then let's even play around this and more. There's a countdown here. Custom HTML. We can have a divider, custom menu icons here. We can have, like a legion box right there and then let's see some other things here. Here's like a list I want to have, like an actual itemized list like you're going to get this, you're gonna get that right. And then here's a video. Let's move this. And then here in the video, we can add a particular YouTube video Vimeo, wisteria that's even see if we can add in here. Let's go to this crawl space here and copy this and let's go back ups. Let's go right here and put in the URL, and then we can have the different styles here, so we can have, like, a gray monitor. Could have black monitor black tablets. Right. We can have it lifted. I like how this looks as well. And then lift this down. Number two, right. We can have like this, so ah, lot of different features. Functionalities here. We could just have a like that's and delete this and we'll have video right there. So this tool here is extremely valuable to have. And it's only a one time payment, I believe of $97 you have support for up to one year. And then after that, you just pay for the support. So you'll have this tool, right for a one time fee, right? One time cost. And then the support is only thing that you have to pay for. And then, if you wanna have customized theme templates, right, But you're going to get all the different landing pages that you need in this particular program. And so, if you want to have the table video WordPress content audio call to action go down here. Let's put in this call to action right there. Right here are different. Call to action boxes. Right? That you can use templates. Let's look at this one, and that's even. Let's even delete this and let's even bring in. I want to see how this would look with a to row column box. So let's go to and let's bring this in here. Whoops. Let's delete that. And let's just this whole entire section here whole entire content box that straggle right here. Okay, so I actually want to delete this. Let's delete this, and I want to see how this looks. I want to give you hear an example how this can look. Let's delete this entire section here. It's ad column here, and let's add for two columns in here. So two columns and then we'll have a call to action. Let's look for one here. Where is it at? Okay, so let's drag it in here. And so now let's look at this one here. Okay, so let's say we wanted to add this particular area here to this one column here, so let's go over here. Here's this call to action that's added in there and believe it was this one here. Okay, so this looks much better than having it over here, so Let's delete this whole entire box these two columns and so notice how easy this is such a drag and drop right. And then here's a video. Ah, and then let's look at a pier is well, so you have so many different sections. Here you have a background section, text images. Ah, button. This is how simple of button looks right, and we can change this. Let's go to the main options. And then there's a master color that we can change the color here. Right? Let's go to cancel and then we can have a small booked in medium large excel, right? We can change that. We can shift the position middle, and then we can have it go to a specific girl, okay? And then let's go to the font size here. Now we can change the font size, which automatically changes the size of the button layout in position, right? We could move this up, down, and then the background style, the color their borders there, and then the scroll behavior. And then, if you wanna have a shadow right, which is like this right here, there's that shadow right there to make it pop out more. And let's just leave it like that because I looks a lot better. And so that's how simple and easy this to work with thrive teams. Now let's say that we wanted to add like an icon in here, right? So we would go and press on the but in there. And then we would go to add a Nikon. Okay, And there is a little credit card icon there, and we can change this up here we unite into whatever icon that we want. So nice and simple. That's why we wanted to put fire. There's the icon right there. And then if you want to change the actual text year, you click on the text and then you just type in whatever you want to have their right. So let's look at these menu over here again. As you'll notice. Here you have all these different sections. Custom, HTML, uh, countdowns. Credit card information there. This is just a simple divider here. This is a custom menu for Let's say you want to have it up here at the top. Let's move this up here. We can have it like right above there, okay, and we can have the menu look like either this or this right here for this example. Let's just make it a standard menu, okay? And then we can break it down even further. Here, let's just go like this drop down to and now we have a menu, and we can actually change this to make it look better. So there we go. Just like that. So it's very simple and easy for us to get ah landing page set up. And to be able to come in here and change different information to reflect a different offer so you can send traffic here to collect information, collect leads, right? Because this particular outline here is going toe work. Well, for pretty much any service business, you just have to reflect the information, maybe change some of the color schemes right to reflect that particular service. OK, so now let's say that we wanted to change this landing page two like, let's say, home remodeling, let's say kitchen or bathroom remodeling type of business. I want to show you how simple and easy it is to change this up. So this local here, I created it in Canada. Okay, so what? We're going to do here is we're going to create a logo, and I'm gonna show you how simple and easy it is just to create a simple logo. So I have home furnishing logo here, and we're looking for a local to create for home remodeling, kitchen remodel, bathroom remodel services. Okay, so this is a good one right here. And what I want to do is want to change this text of black, okay? And then let's go black right there. Okay, great. And then I want to remove this background there, and I want to, because that background there didn't allow me to move it and adjusted the way that I want to. So what I'll do is I'll get a actual background right here, and we'll make this black. Let's just go ahead and do this. This whole thing here so you can do to make this easy. I just got a copy, go to paste, and then delete the original one here. And so this one will automatically be able to fit in there, get great. And so what I want to do is make this Ah, a little bit in the background. Just so it shows and pops out. See here, close it up a little bit, just like that. And then here we can put home remodeling pros just like that. We can make this a little bit smaller. 32. No, we need a smaller than at 28. Okay. And let's make this smaller as well. So it's not overpowering there. Okay, Right in the middle. Let's even make this a little bit bigger, okay? And this is great for when you're creating different landing pages, right? And you want to set up your own landing pages to be able to run for your clients or also for yourself. If you want to set of these landing pages and then start sending leads off to different perspective clients where you have a where you have a call tracking number set up, you have your tracking set up this far a Z, Google tracking or Facebook pics. All right. And this is best set up with Google ads because with Google ads, all you gotta do is set up a domain and then set up a landing page and then be able to drive traffic to that landing page from Google ads. It's very simple to get set up because you could just create a brand right away that says home remodeling pros. You can register the u R L home remodeling pros dot com, whatever that may be, and then create this quick logo and then set it up on the landing page and you're good to go. So let's make this a little bit smaller. Maybe put it right in there just like that, and let's put it up in the middle. Okay, great. Just like that. And then we're going to go to download PNG. Okay, great. So now we're going to go to our landing page here, and we're going to go to stop reminding me. That's great. That's another great thing there. If you haven't saved your landing page, it reminds you to save it there. So let's go and let's change this local here, and then let's replace it with this one. Here. Kids go to edit here, and so here we can crop this. So let's go about right there and then select that, and then we go up here to crop, and then now that space is removed. So let's go to save and then We want to add that in there. And we want to put in the caption here home remodeling pros or whatever. Keyword. That's they were going after, uh, kitchen remodeling. Can we leave that in there like that? Here we go. So now we have this level here. And if we wanted to change this, this is how we can change the different color schemes here. So this color yellow, we're going to use that. And let's go back. Let's look at what this color yellow is. No way. You look at that as you like this year, you get a new color and you can get this code here. Good copy. And then we can change this here. Let's go to thing. That's the main options. And then actually right there and then we want to change the color and then we want to go to There you go. That does not look good. So I would just leave that back more likely to have it black right there like that. Then go to apply. And that should be just fine. How it is there, it's gonna save work. So now we have this logo here, and if we wanted to push this up this background here up so that it's not so much space in here. We can do that as well. And then let's go to the background selection here. And let's move this up or down, right? We want to move this boom right there. Okay, Great. Not as much space and this up here. I mean, I would probably leave this here red just so it pops out. Just go ahead and leave it over here. Red playing, save work. Fantastic. Okay, so let's say that we wanted to add a whole new image back here, right, instead of having this crawlspace image there and we want to have that darkness in the background because we wanted to be easily able tohave our text right here, right? And so this is not overpowering and overbearing. The texture right, So it's in the background. So let's go over here. Let's go to Canada, and we want to go to presentation here, and then we'll just pull up whatever presentation here, right? We'll go to actually create design presentation here, and so this is going to be just fine here, so we'll take this image that we just got And you can get this image from here or from pretty much anywhere. I'm just showing you how we're going to edit this here. So let's grab this and put it in here, OK? So we have the image here set up and all you got to do for adding an image is literally drag it and drop it on to Ah, here or over here. Okay, so let's go to the elements here, and we're going to have this element right here, and this is going to be black. And what we want this to do is create that darkness, that black background, right? So what we do is we go to transparency, and that's how we can create it. We wanted to be, I would say, around 75 or so in the seventies. Okay, I would go to about 75 maybe even 80 here at 70. 75 right there. Now, this is going to create the dark background. So what we'll do is we'll go like this. We'll have it nicely set up here like this go and so will drag it out. And then, boom, We're good to go right there. So Now this is going to take over this entire image like this boom like that. And then boom, there we have our image. Now we want to download this as a PNG the highest quality download. And then now we're ready to go and add this of the background. OK, so now let's go to this background image right here in this change in Let's go to delete. And then let's add in the image right here and let's drag it in there. Okay, there we go. And if you want to add some keywords in here is well, that would really help this out. So let's say kitchen remodel. Okay, great inter post. And you'll notice here that that image is set up. How exactly? How we wanted to look. And you can change this, right? The location appear in the corner, right. You can change how this looks. I prefer to be right there in the middle, like that. Apply, save work. Right. So let's say we wanted to change this box here to reflect the yellow. So let's go like this and then went to look for the actual color. Which was this here? Copy and then will change this to there we go. Go to apply. And then this Change the text here to black main options Here. Color. Let's go to apply. Okay. Great. So that we have schedule your appointment and then this particular area, For whatever reason, it's actually raise. So let's go to shadow here and we don't want any shadow. Okay, so that's gonna remove the shadow. There we go. That's great. And then let's go to save work. Okay, This button here because it's orange. It's almost coming into the background color here. So let's change this to green. Let's ah, click on this button here. Okay? And then scored a main options in the edit form elements. Okay. And so we'll click on this button here and will change it to green. So not that kind of green about right there. I should be just fine. Perfect. Right now the green pops out, stands out school to save work. Okay, great. And then here we can put ah, kitchen remodeling pros, and then we can even make this smaller. Here's faras the font. Or if we want to put it back here and just have it. There we go. kitchen remodeling pros. And then, if we wanted to move this up even higher, right? Because now we don't have two lines. We can just do that as well. So let's click on this item here, and then we'll go to layout position and then we'll move this up here like that. Okay, just like that. Move this down here. So both of these are close together. Move both of these up here in the middle. And let's bring this headline here and down a little further about right there. Kitchen remodeling pros. That's great. And then we are good here. So now if we wanted to change the actual text down here is, well, we can actually do that by just adding different images. Now, let's even take a preview at this. So this is how this would look so home remodeling pros call us kitchen remodeling prose. So this is how simple it is for you to change this particular landing page right? If we want to have different offers, if you're looking to get clients by sending them leads first, which is a great way because then they can see and notice that you can actually deliver results. Okay, so let's go down here. So pretty much. All we would need to do is add different images in here. That's come down here and look at this image Here. We were just adding another image. Lotus, How you can change the size here. We can change the size from small to large the height as well, right? If you want to zoom in or zoom out and then coming down here just changing this color here , let's say you wanted toe. Have it be just a black color. Okay, Let's go to background style and has changed this color to black down there. Apply good to go. And if we wanted to change this to the same color green, right, we can take this. And then we would have made options. And what was the color here? So what's this? Copy this. Okay, Great. And then we'll go to done. Then what changes button here to that color. Good will apply. And then we want to change this text to reflect black. Okay, so there we go. Fantastic. And so looks like it has a outline of orange. So we want to change that as well. Let's put that right here. Here we go. And then with this button right here if we go to animation and action, So this is the actual opt in box that comes in from the top of the screen. So if we go to preview here, will notice that this papa box will come in here and we want to change that, right? So we'll go to the actual lightbox that we want to select. And we can choose how this animation comes in. So slide from the bottom lateral zoom out. Sliding from the top is going to be the best. And you would change that within over here in WordPress. So it would be Dr Lightbox right here. And it would be on this one right here, OK? And this is where you would edit the actual box. Okay, you're not going to edit the actual box in the actual landing page. You want to set that up separate? Okay, so let's go ahead and save this here. And let's take a look at how this is going to look. So this is how this is looking. So far, we have our local appear. We have a phone number kitchen remodeling pros and go down here. And then this is the button. There obviously is going to reflect whatever offer we have. And then that's it. I mean, that's how simple you can create these lining pages. You can update them. You can modify them for various offers for the home local service base. These types of landing pages are going to work extremely well. And all you got to do like I've mentioned, is if you're running this for clients directly after you signed them on, obviously you want to add their logo's, their information, their color schemes. And you wanted to be super simple like this. You don't want to have a menu you don't want tohave a bunch of stuff going on here. You wanted to be this simple because you want them to take in action, right to either give a call or to fill out a form here to get an actual employment set up. Okay, we'll get a quote, whatever that may be. So this right here would be get your free quote, right? And we walked through how to set everything up here, So that's gonna be here for this video and we see on the next one 88. Zapier Lead Automation: Okay, So in this video, we're going toe walk through. How to set up is a peer automation. When you're working with is a pier here. Are you going to be doing this for yourself? When you're sending leads to your clients or if you're prospecting and you want to send some free leads over to a potential client, this is how you would go about it. So we want to go to add connection here, and we want to connect is a piers. So let's go to add a new connection here. Down here, Right there. Okay, great. This is the A P I key right here. We want to copy this. Go to connect. Okay. And then we are good to go. So now let's go over here and let's go to make a zap, and then we want to go to email, buys a peer, okay? And then new inbound email. Okay. And then let's go down over here and let's select drive teams. Okay, great. And then we want to a newly generation subscription. Okay, let's go to continue. And then they want to sign into Dr Themes, and we're going to need the A P I and the long you or else. So let's go right here. Copy this. A p I key right here belong. You are well, just continue. And we are good to go. Okay, Now. So it's going to continue. Let's go to test and review here. Okay? It's got it done. Editing. And then when this lead comes in, we wanted to email us, right? So email by Xabier and then sent outbound email, okay? And we wanted to send to us says me CEO at Gmail, New thought lead. And then we want to add in the information here, Full name. Then we want email to move this right here. So full name email, and then we'll go down here and put in the phone and then we'll put in here perhaps the i p address, and then we'll add in the thrive leads name. Okay, so we can actually make this a little bit wider if we want to have a bigger space in here. If you also want to have some information as faras, here is a lead from X y Z, right at the very top you wanted. Like you know, here is a lead from X Y Z or whatever you wanted to put here, right? Nice and simple. So let's leave it like that. And then here, you can put in where this is coming from. If it's coming from your agency, obviously you want to put that in here or if you want to put just some Gmail address, whatever that may be, right, I'm gonna put this like this, like that. Good to go. Continue and then let's go ahead and go test and review. And then we should be getting a test coming in here. Okay, here we go. Ah, super hot lead. Nuha leader here. Full name, name and email. You can set this up with as a peer for if you're sending the leads to your particular client. If you're sending these leads to a prospect, this is how you want to go about it. You want to send them an email and then I let them know that you get these leads on a consistent basis. You're in a marketing agency and you're looking for another dentist or another kitchen home remodeling company toe work with because we have an influx of leads coming in from our campaigns right. So this is how you want to set this up? Obviously you want to. I name this properly. Right. But this is how you're going to set up is a pure connection with the lead forms with Dr teams and how you can also send leads to clients. So that's gonna be here for this one, and we'll see on the next one. 89. How To Setup Call Tracking: in this video, we're going to go over how to set up call tracking. So this is going to be great for when we have Our landing page is set up for a client so we can track all the activity as far as the calls coming in on. And then also for us to be able to send some leads. If we have, like a landing page set up where we're generating leads and we want to be able to send some phone calls to potential clients rain. Then we can do that as well. And that's a great way to get your foot in the door with clients. If you have your own landing page set up right, like the example of cross Space Pro Cleaner's. I created that logo on camera. I set up that landing page, and then what I could do is set it up for Google ads and actually have it start generating some leads. Someone phone calls and send those calls directly to a potential business that we want to work with and send them some free leads. And the great thing about it is that we can create a whisper for when the actual business owner receives a lead, they're going to pick it up. And it's going to say this is a lead from X, Y and Z, right? So they can know that you're actually sending them a lead, or you could just leave it open because it actually records the call. So let's go here. Let's sign up here for an account. Says me CEO at gmail dot com with Set up the password in here. Okay, so now we'll set it up in here, Will go Juan, and then I'll just put in some number in here. We can just put advertising and then go to complete registration. So now we're good to go. So basically, what we would do is we go look for a phone number here and we want to buy for number, and I'm gonna by phone number here, just for example, purposes. So what would do? Here's will put Seattle and then let's just grab this 1st 1 here. Purchase number. Okay, so I've made the purchase here and now we're ready to go to configure call tracking. Okay. Now for this, what we need to do now is get a phone number where we want to send this to so a business, right? So let's go right here and let's come in here and type in kitchen that room remodel and let's go toe like the second page and find a business that isn't doing any advertising. Let's just go just one right here and let's grab this number right there. Actually, let's go to Seattle. Okay. On this Look at this one here. Gosh, these guys don't even have their phone number up here. That's a bad deal. Okay, so let's just grab this number here. Copy, and then boom, right there. Ah, Enable call recording. Yes. Whisper message. So this message here is the message that they're going to receive when that call comes in. So, for example, call comes in through the ad, and then when they get directed to the actual business, the business is going to pick up, and it's going to say, Hey, this is a message from X, Y and Z, or you can have that say Whatever, Ryan. So you can upload your audio file. You can record it to your phone. You can dial into record or you can do text to speech So, for example, here we can put this is a call from X Y Z marketing, or this is a lead from X y Z company, right? Something like that. And then we can go to play. And so I don't know if you can hear this, but when you play this, you hear it say, This is a lead from X Y Z company in a female's voice, and you can change your here to male or female. But you could just leave it like that and go to accept. And so now you can listen to it right here. And then when they get that call from you, write that lead that comes into your landing page through your ad. They're going to receive it and know that it's coming from you. So going down here now we want to have a greeting message. This is important here. We wanted to be where thank you for calling calls may be recorded for quality assurance. We can literally just copy this here and go to text to speech and then go to play perfect so that pretty much lets the lead right. It lets them know that the call is going to be recorded. And that's important to make sure that depending on which area you're targeting in the U. S. Or even Canada to make sure that you can record the calls and whether or not you need both party consent, because sometimes you just need one person to be able to record the calls. And then in some areas, you need to have both people to know that the Cosby recorded because when the leaders calling in, they know that the call is being recorded. However, your client may not know that the call is being recorded, right, so very important there. Check the laws within your area and make sure you're following the rules and the guidelines . Okay, so that's going to be here. We have our number up here that is going to this business. Here. We have our call recording set up, and then we have our whisper message for the business, and then we have our ah greeting message for the lead when they're calling in. So it's going to save. Okay, so now let's take this number here and let's add it to our landing page here. We can see that it's going from our number that we just purchased to the actual business here. So let's go to our landing page right here. And let's go ahead and add in this number here. So that's actually doesn't look that well. So what we'll do is we will type it in so we don't lose the actual text there. So what is it? 206? 72. Okay, 6959 Okay, great. So now any time somebody calls this number, it's going to go directly to that business. OK, so that's gonna be here for call tracking how you can purchase your number, how you can set it up with the right call, whisper and the right greeting and set it up here on your landing page. So that's gonna be here for this one, and we'll see on the next one. 90. Google Ads Cost Calculator: All right, so in this video, we're going to go over how Toe price Google ads. And so with this video, we're going to look at how we can find out how many leads an actual business is going to get. Is far as a very good rough estimate through Google ads. Okay. And so what we're going to do is go to the keyword planner and then we're going to go. We'll go over here, go tools and go to cure Planner. OK? And then you want to go to get search volume and forecast, Okay. And this is something that we include in ourselves presentation because it shows the perspective client how maney leads they should be expecting. Okay, so let's say that we were looking for legis A dental implants. Okay, dental implants. Let's go. Dental implants near me. Uh, this See here, dental implant services. Uh, they see here. Let's just go with this and just see if this works for us to be able to get enough search volume here. And so what we want to do now is we want to change the location. Let's say we want to go just after my area here. Let's go to Seattle. Let's go to save. Okay? And then we want to add some conversion metrics here. Let's say we have about 10% conversion here, okay? And so what we can do here is Look at the metrics. This is just three key words here. Okay? Because we can add in a bunch of other keywords that are going to give us more volume and more opportunities. This is just an example here of how we can show our perspective client the average number of leads they're going to be coming in. Okay, so let's say with just thestreet keywords here, right, the average cost per action. So cost per lead is going to be $22 this is through 87 clicks and with 3500 impression. So 3500 actual impressions. 87 clicks, $22. Cost per action. Okay. And so this is a daily budget of 7 27 So ah, cost of $190. And so we see here click through rates. So 2.5%. This is through the impressions and the actual people that are clicking through right, and then the average cost per click is $2.17. OK, so now let's see if we can bring this up here, notice how these are going to change. So let's say that we wanted to do 17 there, and then we can go down here. So notice here, right about in the middle is where we want to be and let's even see here. If we can add in some additional keywords, I want to make sure that we can get a good sense of numbers here so we can work with. So let's go to dental implants and let's see what other key words we can add in here. Let's see here. Dental implant cost. That may be one right there. See if we can find some of these. Let's go back over here. Let's add this one right there and see what other kind of key words we can add in here. Let's see down here. Dental implant procedure. Let's see here. Dental implant procedure. Okay, great. And then see, maybe if we can find one more dental implant consultation, this one here looks like it's very high intent as well. So let's put that in there. Facts and figures, insurance, dental implants near me. Let's see here. Got that one right there. Full amount. Dental implants. All right, let's just add these on. Here is Well, let's go to save. Okay, great. So now we've gotten some additional conversions here. Notice how the more keywords here we can add, the more data is going to give us, and the cost may even be reduced. So So let's go to about 18 okay? Or actually, it's go. 20 one point 18. There we go. So with 18 conversions, this is going to be with $1000 in ad costs budget. Okay, so the numbers here is 18 conversions, right? 18 leads. Average cost per lead is $56. But you gotta understand here that these leads right? These dental implant leads are extremely valuable for the dentist because these procedures are anywhere from 1000 up to several 1000. So then there shouldn't be a problem with $56 per lead. I mean, a smart dentist would be paying this all day long because what ends up happening is that, you know, once they get these leads coming in, these are high, intense leads because this is through Google. Remember, people are actually in the market. They're searching for these types of procedures, right? And so here's the numbers. 180 clicks, 6000 impressions, $1000 in ad. Spend 3.1 click through rates and then the average cost per click 5 61 So these are great numbers here where I typically like to take a screenshot here with this and include this into my presentation. Okay. And then show them, you know, as faras Hey, this is what Google is telling us the numbers to be Now, this is at the very beginning. This is what you need to tell them. This is at the very beginning. This is not even counting our optimization. Once we gather data and start eliminating keywords and start adding new keywords and the cost per lead will be dropping significantly. And so when you're showing this your perspective client, make sure that you're pointing that out, that you're saying, Hey, you know, this is just, you know, based off of Google's data, and I just have a small number of key words here. I didn't add all of the cures that we would be targeting and or adding the negative keywords. So once we further optimize this cost per lead is going to be going down significantly. And so you can do this for pretty much any service, any type of key words. If you want to type in kitchen remodel, bathroom remodel, right, you can get a very good understanding of how much an actual cost per lead is going to be and how much is going to be in terms of ad spend. Okay, and I would recommend that you always tried to get at least $1000 in ad spend. If your client's only has $500. Hey, that's OK, but that should be the minimum. Okay, $500. But for the most part, we're looking for at least $1000 because it gives us enough of a budget to be able to optimize and collect that data. All right, so that's gonna be here for this one, and we'll see you on the next one 91. Google Ads Presentation Walkthrough: All right, so in this video, we're going to go over the presentation, OK, this is for Google ads. So this is the first slide here. Obviously, you want to change this for your own business. And so what you want to do here is you want to make sure that you're making this your own, Obviously change out any type of images, any type of information to reflect your market, who you're looking to acquire, right? As a client. So the first thing that you want to do is you want to go over a complete, you know, overview at a very high level as far as how this works, okay? And very simply, it just a matter of okay. We have a Google ad on time, and then they see the ad. They go to a landing page, they submit their information, and then they go to a thank you page. And then that information gets sent to them via automation, typically through Xabier. Okay. And so they'll have the option to either call or submit their information. Or sometimes they may submit their information and call at the same time. But this is just giving you an overview of how you're going to present this to your perspective client. So I want to give them a high level overview, right? And then you want to get into the market research and campaign tracking. So this is where you're going to do your market researcher for the clients and let them know that Hey, you know, what we do is we researcher market we make sure to find, you know, what type of prospects are going to make The most sense rights for is your audience. And then we set up the conversion pixels, which allow us to track all the different conversions. And then here you can see we have the website and then goes to the Google tag manager, and that essentially allows us to track all the information. Right? So this is the market research and campaign tracking. And then we walked through the keyword at group. So this is where you talk about that you're going to be doing Q research and that your team sets up these ad groups and at types and sets him up in particular groups. Ryan, based off of what makes the most sense for their particular business and throughout this. You want to be involving them as much as possible. Hey, John, you know any questions that you have? As far as the keyword ad groups, that key would research on how this is structured crime. And then the next thing is add copyrighting and landing page design. Okay, so then here, we're going over the fact that our team, or if you're working by yourself, right, however you want to always mention your team because even though you're working by yourself , if you're looking to work with dash clicks or whatever that maybe you always want to talk in terms of our team, we and not talk about yourself. Okay, so then here you talk about hey, our copywriters air going to create the different ad copy. We're going to set up the landing page. We're going to handle all of that so that we make sure that we're finding the winning ads and scaling those and weeding out the time wasting curiosity clicks. Right. So this is going to be a big deal when we go through the closing, because this is massive here, right? Because we're talking about ad copy writing for the particular ad and then also split testing, right? And then the landing page design. Because some companies, you know, some marketing agencies out there will just charge, you know, several thousands just for the landing page. Right? So we want to make sure that we're letting them know that we're creating all of this, and this is all included, and we're going to use this to our advantage in the closing of this presentation, and I'll show you on that slide. And so the next thing here we want to talk about is he ad placements, Okay. And so what I would do here is I would go to Google and type in whatever. You know, keywords make the most sense for that business. Let's say the dentist, you can put in a dentist near me and then take a screenshot so that you can show your client Ryan Perspective client, where they're going to be showing up when people are actually searching for those keywords . Right? You have the visual representation on the left and then on the right hand side, they're actually able to see the ads. OK, and then we have the ad landing page and sales funnel design And so this is huge here because what we're doing is we're walking them through visually, how this is going toe work. Obviously you want to set up your own adhere landing page, and you can take an example from online or whatever that may be. But just have a visual representation here of how it's going to look so they can see it. Right? So we have the ad there, and then they're going to a landing page, and then once they go in the landing page, they're going to call or summat their information, and then they're going to get routed to a thank you page. And typically we want to provide some sort of incentive toe, help them and to get them to take action sooner rather than later, right, typically right there and then, Okay. And then the next step here is going over the campaign management and optimization. And so we want to let them know here that we're going to be managing the campaign right and continually optimizing and maximizing the campaign. And so you can mention here that we have on the text. Our team handles this on a daily weekly basis, where we're looking in there. We're looking at the data. We're looking to optimize and maximize as much as possible. This includes removing underperforming, adds keywords, testing new keywords, adding negative keywords, right? And so we're just continually optimizing the campaign. And you really want to emphasize that? Because as we continue with the campaign, the campaign is going to inevitably improve and increase as faras a number of leads and the cost per lead is going to inevitably go down. Right? And then we have the ad process all over again here. It's just a simple overview like we went through and the very first side we're just summarizing how this whole process works from a very high level. Okay, and then we're going to go into a campaign scenario now. This is crucial here. These next two slides are extremely important because you want to be able to showcase to your prospective clients what they can expect. This farce leads and a return on investment. Okay. And so this is something that I pulled up here as an example. So what I have here is that have people that are looking for small business funding, business funding, bad credits, loans, right? And so what I put together is a little scenario, and I showed That's okay. Here, around the middle of this curve, Right. We have 71 conversions. Average cost for action 29. Now, we have a video in the Google ad section that actually covers this. How you can go over to the keyword planner and set this up. Okay, Basically, all you're doing in the keyword planner is your selecting some keywords. And then you're setting up a Sfar as what Google is recommending as faras the average conversions and the cost. Okay. And so this is going to really help you with your closing because you're showing your perspective, client riel data from Google, right? And so, based off of spending $2000 you should get, you know, 71 leads rain at an average cost per lead of $29 always mentioned that this is just starting out. This is not including our continual optimization and maximizing of the budget. So this is just something to give them an overview and understand. Hey, this is what we can expect somewhere around here. And the big thing here is that they get to see data directly from Google. Okay, So based off of the numbers here, you then want to go and create your campaign. Are why example? Okay. And so this is where you have taken the information from the previous slide. And you're saying OK, so let's say that on average we get you 35 leads per month and 25 of those leads actually meet your criteria. Let's say you have an average of 25% close ratio. That would be six close deals each month rank at $5000. This is where you need to understand the value of the customer for your clients, right? And then we're laying out the scenario that if each customer's worth $5000 to them right then six close deals at $5000 that's $30,000 in revenue each month ranked through your system. And so now they've anchored this in their mind, and they've seen wow, you know, each month I can expect to make anywhere around, you know, $30,000 a month. That is huge. Because then when you go into the next slides and you talk about your price, Ryan, then it's going to be very minimal in comparison to how much they're actually going to be making as a return. Right? So you've angered this in their mind. They're seeing $30,000 right? And so now we're going into the actual closing and showing of the price. So here, this is where we're showing the value stack everything that we're actually including in the program. So, as you can see here, we have the, you know, become a local celebrity in your market exclusivity in your markets. Research, keyword research, creation for the ad groups, copyrighting landing page and sales funnel design and then campaign bit optimization. Right. So we're attaching a number to all of these specifically. Okay. And so what this is coming out to is 10,500 right? But you're going to let your client no hay. Obviously, this is not where we're going to charge you, but this is the value of what we're providing, right? And so this is where you have your pricing. And so this is where we have two different tiers. Okay, You could do tier three as well, which is a month which is going to be less However, I've found that most clients like to do either three or six, so you can add a 12 month agreement there. Make sure that it makes sense as far as numbers wise. Okay, so Tier One here is a three month term okay for 24 97 and that includes at spend and then tear to is a six month term for 1997. Okay, now notice here. The only difference in both of these packages is the actual length and the price. So if they choose a longer term right, then it's going to be less versus if they choose three months, it's going to be more. And so with this, typically, what I like to do is I say, Hey, listen, it's going to be 24 97. However, for us to get started, it's just going to be $1500. And that's going to be our cost for our management fee to get everything up and running. And the additional $1000 or up to $1000 is going to be spent with Google. And so what you're going to do is you're going to put your card on file and we're going to use up to $1000 in ad spend now. I don't like also getting the clients ad budget as a fee because that can cause a lot of problems. I know people have done this and there, you know, China rack up points for their credit card and all this stuff. However, if for whatever reason, they are not happy with the results, for whatever reason they want to get their money back. You're going to be on the hook to refund them not only the management fee, but also the costs for the actual ad spent. Okay, Now, if you want to do that and you're OK with that and you want to be a little bit more risky, you know, understand that you can do it. But I would recommend that you don't because it just causes more problems than it provides benefits. Okay, so that's my take on it. If you want to get the whole entire payment, you can get that. But I would recommend when you're doing this OK is faras, including ad. Spend just keeping a Hey, listen. It's 24 97. However, it's only going to be $1500 for us to get started as far as our management fee. And the rest of that is going towards our campaign budget. Okay, Same thing here. So for this one, this means that we're only getting 97. So we're only getting $1000 as our management fee and the $1000 is going to the ad spend. Okay, so that's how you want to communicate that to your perspective, clients that it's only going to be, you know, 9 97 or $1000 to get started. And the rest of that, they're going to get build at the end of the month from Google. Okay, so that's gonna be here for the Google ads presentation, and we'll see on the next one. 92. Google Local Service Ads: in this video, we're going to go over Google local service ads Now This is the secret weapon here. I would say one of the best kept secrets in the online digital marketing space industry, and the reason behind that is because this is something that can be sold to local businesses where there's virtually no risk to the business, because Google is guaranteeing the actual services here. So what ends up happening is businesses will sign up for the local service ads if their particular niche is available, and then Google will automatically drive leads to their business based on their budget. On a paper li basis, these ads will show up on top of the original PPC Google ads. So, basically, as you can see here, you have the name of the business, and then you have the ratings for the Google reviews, and then you have the Google guarantee. And then there's a phone call icon there where they can just click to call. And this is all done through the Google platform so they don't even I need to go to the website. It's a fantastic service for businesses in the local space, and it's only for certain markets believe it's about 20 or 30. But there's quite a bit of businesses that can take advantage of this where they can start getting leads within 12 to 24 hours, and it's super simple to set up for them. What you're going to do is help them set it up, and then you're going to be managing it for them. And it's super simple to manage and set up. So let me go ahead and walk you through here. So here is where the Google ads are going to be showing up. So let's say you're typing in for, like, plumbers or H evac. And this is for Onley, a specific number of niches, and I'm gonna walk through which niches here in a later section. So basically up here at the top, you'll see local service ads very, very simple, very straightforward thes are paid ads, however, the businesses on Lee paying on a paper lead basis. So any time that a lead comes in, they're only going to get charged after that lead comes in. So it's after the fact, so this is a fantastic way to be able to guarantee leads to businesses when you are talking to a plumber or a H back company, one of the niches that actually falls under this particular local service ads you can mention to them. Hey, we guarantee leads and you only pay for the lead that you're getting right. So this is a huge and massive benefit to the businesses because they no longer have to be on a retainer. It's paper, lead, paper performance, and all you're going to be doing is managing it. And it's super simple to manage. And I'm gonna walk you through that here in the next slides and then the next section there . That's your typical ad, right? That's going to be your typical PPC ad. And with the original ads, you have a lot more costs, right? You have a lot more to do on the back, and you've got to set up the ads. You gotta write the copy. You've got to set up the landing pages, the local service ads. It's all on the Google platform. It's literally exactly how it looked at the top. You don't need to set up a website. You don't need to do any kind of ad. It's literally just that. OK? And then down here you see the map section. This is organic CEO. This is something that you can also up sell to your clients down the road because let's say that they're getting some calls or getting some opportunities there, making a return on investment. Then they're ready to start investing in tow CEO, which is a very powerful but patient form of marketing that can take anywhere between 369 months for them to show up at the top. However, once they're at the top, Google is going to automatically promote their business whenever somebody searching for plumber near me or whatever former keywords that they are ranking for. And with most businesses, it's best to start out with paid ads. Okay, to be able to get him some leads, get him some opportunities, get a return on investment and then Position s CEO so they can have an organic lead generation strategy also in place. The local service ads are going to have a Google Guarantee badge on there, and what that does is it builds trust with the searcher when they're looking on Google for a particular service, right? And as I mentioned previously, the businesses on Lee Pain for the leads that they get, all they got to do is set up a weekly budget based on the number of leads that they want to take on, how much they want to spend, right and then their Onley paying after the fact. Right. And this is something that you are going to be able to manage for them so that you can select the right type of criteria and then set up their budget so that they could focus on what they do best, which is running their business right. And another great thing about the local service ads is that they're showing up at the very top ahead of the Google PPC ads. So whenever a searcher is looking for house cleaning for a locksmith for, ah landscaping services, right these ads, you're going to be at the very top before any of the other paid ads. And then whatever reviews that business has through Google, my business, they're going to automatically pull those reviews and put that onto the listening and then within the actual dashboard call recording is automatically set up, so you're going to be able to go in there and listen to the calls for the clients. You're going to have access to that. And so you're going to be able to go in there and listen to the calls to make sure that the client is doing what they need to be doing. They're following up in a timely manner, and they're essentially talking to the right people and saying the right things because one of the things that you'll notice if you're doing this for a while is that oftentimes businesses, some of them will drop the ball when calls are coming in. Maybe a receptionist is taking the calls, and they're not talking and communicating with the individuals in a very professional manner, and they're dropping the ball on their losing sales. So the call recording is air for coaching purposes, also for the client and also for you to know and see. OK, these are the kind of calls that they're getting, and these are the opportunities for improvement as faras communication for talking to the actual individual homeowner. And so with the local service ads, the bids are placed on services and not keywords. With typical PPC typical Google ads, you're going to be bidding on keywords, right? You're going to be bidding on specific keywords, broad keywords, and that is what you're going to be basing your budget on with local ads. You're simply bidding on services. All your needing to do is literally select a service that you want that business to start generating calls from, and it's super simple to manage. So the answer going to show up based on the services that are selected right and then also on the zip coats. So you see there I have 92 01 on this ZIP code. All they got to do is put in their zip code, and they're going to get on the different types of businesses that fit that particular area . And once a business is set up here, what Google is going to do is it's going to automatically place them into the voice search listings because voice search is estimated to be 50% of searches in 2020 and beyond. You think about people that have like the Google home, they have Alexa any kind of home smart devices where they need to, let's say, call for a plumber. They need to call maybe for some kind of emergency where they're saying, Hey, you know, Alexa, call X Y Z or they're saying, Hey, Google, find me an electrician's near me, right? And so, automatically, businesses are going to be added to those listings once they become a Google guaranteed ah provider. And then another great thing that you're going to be able to do for these businesses is dispute bad lead. So let's say, Leader coming in and it's maybe the wrong number. Or it's some automated service or just a spam call, right? You're going to be able to dispute that with Google on their behalf, and then they're going to get credited back those leads, right? So it's just a great opportunity for you to be able to help businesses manage these ads for them. And another great thing about these particular adds, is that there's no landing page. There's no website. They don't need to go through all that, you know, typical process that they need to go through with Google at right. All they're going to be seeing is this right here, where it says Google guarantee. And then all they got to do is click on the add and then click on the phone number and then they're ready to go. They don't see any website. They don't see any of that. So it makes it a lot easier on the search or right for them to be able to just call up that particular plumber, that electrician, that landscaper, and know that they're getting back to buy Google because it's Google guaranteed right. It provides a ton of trust to the actual searcher. So there's about 26 current verticals there, constantly adding new ones. So these are the ones that you can immediately capitalize on and start reaching out to these businesses in these particular nations, right? And mentioned to them that you can guarantee them leads right, and they don't have to pay for any leads up front. They're only paying for the leads once they get him, and so you can reach out to any one of these niches and be able to deliver that through the local service at so very, very powerful here. So what exactly does the Google guarantee cover? So whenever you see this badge on these particular ads here, basically what this means is that it protects unsatisfied customers for jobs booked through the local service ads with a lifetime cap for coverage of $2000. So let's say that somebody actually books this particular plumber here and that they are unsatisfied with the services. Then Google will pay them $2000 to cover their dissatisfaction because they're under the Google Guarantee. This is the biggest thing here that really allowing the individual searchers to feel comfortable with going with these particular clients right with these particular service businesses. Because Google is guaranteeing them that if they're not satisfied with the services right, if they're not satisfied with the level of service that they're getting, then they're going to get a reimbursement of $2000. So huge, huge deal here. So how do businesses sign up? Well, it's very simple. Basically, businesses need to submit proof that they're licensed and insured, and then also Google does a background check on businesses because, believe it or not, so there's actually a lot of businesses that are doing business right that are actually servicing customers, and they're not properly licensed and insured. And so Google wants to make sure that any business that is getting on the Google guarantee right is properly licensed and insured, and his a legit business, right? That's why they're willing to do the you know, $2000 coverage because they want to provide the best possible experience to the individual searcher. So let's talk about how local service ads are ranked. Okay, so the first thing here is proximity, so you can be in one particular area within a 5 10 mile radius, and you can type in plumber services. You can get three or four different listings. You can be 20 miles away and get another list of listing. So it's all on proximity. How close you are to that individual business. And so Google is going to read that. Read your location, and they're going to show the closest businesses that air to your location that fit what you're looking for and then reviews. So making sure that that business has reviews and that the reviews are actually good, and then we're going to talk about a review strategy here and one of the other slides and then we have relevant. So how relevant is your search right to that particular service? So obviously, if somebody searches for a particular service and then that particular business doesn't offer that we're obviously not going to show up. So it's really important to make sure that when you're selecting the services that you get as precise as possible eso that they're showing up for the most related and relevant searches, and this is not 100%. However, this is based on data that I've collected, where the higher the budget than the higher probability you're at is going to show because you got to keep in mind, right? Google is about making money. That is the number one thing that they're trying to do. They're trying to get you to spend as much money as possible, and you got to think about it from the fact of, if somebody is spending $2000 a month on their budget and then somebody else's only spending $500 right then it makes sense that Google is going to want a favor. The higher budget first. Right now, this isn't 100% exact here as far as the budget, but I want you to keep this in mind right that if you are able to get, declined to raise the budget and let them know that. Hey, listen, remember, you're only paying for the leads that come in right that you get, and the higher the budget, the higher probability that you're going to be able to show up at the top and then the higher return on investment that you're going to make, right? So how do we sell local service ads to businesses? Well, there's three core areas of value that we're going to be able to add to businesses that want to use the local service ads. So Number one, it's the one time set up fee. So basically, this is where you're going to set it up for them and essentially making sure that they're submitting all of the right documentation and going through and filling out all the information to sign up to become an actual Google guaranteed vendor. And what you can do as you can charge clients a $97 one time set up fee and you got to remember, most of these local businesses are not tech savvy, so this is where you come in with your expertise to be able to go in there and just fill out the information making sure that they provide you with their licensing information insurance and letting them know that there is going to be a background check. Typically, this takes about two weeks, two or three weeks at the most, and they will be able to get up and running. And you want to let them know that you're doing this for them, right? And you can charge them a one time set up fee of $97. So the second way that you're going to be able to add value is charging them on a monthly retainer, Okay. And this is only going to be for $500 because you're really not going to be doing very much . All you're going to be doing is making sure that you're selecting the right service is to be targeted because, remember, you're not creating ads. You're not creating any kind of targeting. All you're doing is you're selecting which services that they want to be showing up for, and that's really it. And then managing their budget because you'll notice that's all you have to do is literally raise the budgets, and you can see how many leads that they can expect to get. So let's say that you put in there $500 right for that week, Google will show you with $500. You can expect to get X number of leads, and that's literally all you're doing to manage their budget. That simple. And within your monthly management, you're going to be in charge of making sure that you're disputing the bad lead. So any kind of wrong numbers, any kind of spam calls, any kind of leads air coming in that are just not the right fit right? Not the right ones that we're looking for. We're going to be able to dispute those on behalf of the client so they can get credited. And then the third thing that you're going to be able to do their to add value for door monthly management is implementing a review system with get more reviews dot com, and this is going to allow you to capture more reviews for the business and eliminate negative review. So basically what this does is it has automated texting, automated email, and what it does is it allows the business to send emails to leak customers right after services have been rendered. And then they get to leave a review. And then if a negative review is posted and they say, You know, Hey, we had a bad experience That review does not get posted online. It only gets shown to the business owner so that they can improve their internal processes , right? And so the only reviews that are shown on Google are going to be the positive ones, because in the questions is going to say, Hey, do you want to leave a positive or negative review? And if they leave that negative review, it's going to take them to another screen, and it's only going to be shown to the business owner So tremendous value here because, remember, reviews are a part of the ranking process for the local service ads. And so obviously the more reviews that the business has right, and the more positive ones, the more likely that they're going to get more calls more lead. So, just to recap here, you're charging $97.1 time set up fee to help them get everything submitted and set up, and then you're going to be charging them a $500 a month management fee to manage their campaign to make sure they're targeting the right services to manage their budget and also dispute the negative leads. Right? The bad leads that air coming in so that Google can credit them, and then you're implementing a review system for them. That's going to help them improve their positive reviews and eliminates all negative reviews that are coming in right so very, very powerful here. This is a great service to be offering if you're just starting out, if you want to get your feet wet. If you want to, just get your first client in the door. I mean, you can get a client's within 24 to 48 hours because remember, you are guaranteeing Leeds. It's a paper lead paper performance model. You're just charging them $97 right one time fee and then $500 a month to manage the campaign. That's gonna be here for this one, and we'll see you on the next one 93. Google Local Service Ads Presentation: All right, So in this video, we're gonna walk through the Google local service at guaranteed leads advertising solution . So this is a A per performance, which means that they're only going to pay for the leads after they receive him. Right? And especially when we have Google, that's guaranteeing these leads. I mean, this is a no brainer for perspective clients to sign up on because they're going to get Leeds guaranteed coming in the door, and they get to pick and choose how many leads they can take on. So this presentation here, you first want to start off by letting them know what Google local service ads is about. Google local service ads helps customers find businesses in their local area, and that particular business that is showing up at the top is Onley paying four leads whenever somebody contacts them directly and they're going to get billed for the leads directly each week from Google. And so the next time you want to do is you want to show them where the placements are, so showing them that it's going to be the very top. Whenever somebody is searching for their services, it's going to be above the Google ads, right? So the Google ads are typically the ones that are showing up at the very top and that typically show that you know they're add, however, were not going to be showing up. There were going to be showing up above that at the very top before anybody sees anything else. And so there's a massive benefit for this business to get showing up at the top. And remember, there is no ad creation. There is no keyword research. There's none of that. Everything is already handled. What we're doing is we're filling out their profile and their information so that they can show up here at the top, OK, and then you're walking them through the benefits. So you know, with local service adds, the bids were placed on the service is not the keywords and the ad you're going to show up based on the ZIP codes. And another great thing here is that once they get set up on the local service ads, Google is going toe automatically place them into the voice search listings, which is estimated to be about 50% of all searches in 2020 and beyond, and then we talk about the fact that we can dispute any bad leads through Google, right? And we would be taking care of that for them as our service. And then they're Onley paying for qualified lead. So any bad leads any kind of spam leads. We're going to go in there and dispute that for them, and they're going to get credited for those bad leads. And so the user, whenever they're searching for the business and they click on their listing, they're not going to have to leave the actual platform. They don't have to have a website on there. And so everything is done inside of the Google Guarantee platform. And another thing with the Google Guarantee Band is that it allows them to stand out and build trust on their business profile. Right, Because when a consumer right customer is looking up particular service business and they see that that business has a Google guarantee badge, then they're obviously going to have that trust and that credibility through Google, right? And so it's going to being more enticing for that customer. For that perspective, you know, clients or whatever that may be for that business toe actually contact them and reach out right? And so obviously we mentioned show up first before everything else on Google. And then all the calls are recorded and they're available to be listened to via the dashboard. So the back end dashboard, your client is going to have access to these calls, and they can service training purposes for themselves or for even their employees. So very, very valuable here. And so the next step you wanna walk them through What is this Google Guarantee badge? How does it work, right? What's the sign up process? And so I want to explain to them that after they go through the verification process and they passed the screening and background check, then they're going to get a Google Guarantee badge. And what that covers is up to $2000 for that business for that customer that is dissatisfied with the service is So, for example, if a particular customer contacts a business right through the actual platform here, and they are unsatisfied for whatever reason, Google has up to $2000 for a lifetime cap to be able to refund that customer. You know, whatever amount it may be so that they can be satisfied right with the actual services. And so there is that coverage there. And so it really provides security to the consumer, to the customer. And so what Google is trying to do here is provide the best possible experience to the actual user. And so you really want to emphasize that to your client? You know the reason why they're doing this because they want to have, you know, the best, the mostly jit most qualified actual contractors showing up at the top, getting these leads because there's a lot of contractors out there that are not fully licensed that are not insured. And so we want to make sure we're letting them know that Google wants the top, you know, type of contractors here showing up at the top that provide the best possible service and that are actually, you know, a legit business with the paperwork to show it right and so briefly walked them through what the actual guarantee covers and then how the sign up process works where they need to do a background check. They look to see if their license they're insured, right? Very, very simple here and then we go to the L s. A budget analysis. So there's an area where you can go and actually pull up a particular service. Okay, go to a zip code and then type in the recommend the number of leads. And it's going to give you an estimated monthly budget that you can put in here and screenshot. For all your perspective clients. Let's say that you are targeting somebody in the long care space and then maybe next time you target somebody in the A C repair, you know, space. And so you're able to go into this tool and get a very good rough estimate from Google directly as to how much an estimated monthly budget is going to be right. And so then we want to walk them through our Google review system. This is very, very important here because this is a part of our services as faras for a monthly management, because reviews are actually a significant factor when it comes to these local service. And so what we have here is our automated review system, where what happens is somebody will come in for a procedure or somebody will get some kind of service done. And then they'll get an email and a taxed automatically, and then they will be able to leave a review. And then they'll go to this particular page here where it says, Hey, would you recommend us to your friends and family? And at the click on Yes. Then they're going to go to the very top here and go to either Google Facebook yelp, right all these other places and actually leave a review and then have it go live online. Now, for whatever reason, if they say probably not And maybe they had a negative experience, they're going to go to another page down here and then they're going to be able to, you know, submit their information there and leave a review and has only shown to that particular client. And so it doesn't get posted online, which is a huge deal, because what you're doing here for the client is that you are negating any type of negativity or negative reviews online. Everything is going internally to the business. OK, so you wanna walk him through this process here and let them know that you're going to be helping them get more reviews, which is going to increase their business, increased the brand, increase their awareness and reduce and even remove completely any type of negative reviews right that are going through the business. Okay, All right. And then we have our value stack here. Where were walking them through Everything that we're doing, you know, we're creating the account for them. Were optimizing them, were walking them through the whole entire background check process for setting up all the targeting parameters, were working with Google directly. And then we're letting them know that we're doing all these extra things for them, right? And very, very powerful. Down here, we 100 guarantee right. 100% guarantee our results. Because, remember, Google is the one that is delivering the leads. All we're doing is this managing the actual, you know, dashboard and the actual leads that are coming in that are bad, right? We're disputing those, and so we're providing a ton of value here, and especially with this guarantee, I mean, there should be really no reason why your client doesn't sign up for this because, like I mentioned, we're guaranteeing the results. There's absolutely no risk to the client because they're getting guaranteed leads from Google and they're not paying for the Leeds until they actually receive them. Right? So very powerful here. There should be something that you close very easily quickly on, because all we're charging here is a simple set up fee and then we're charging our monthly retainer. Once the ads go live within 2 to 4 weeks, some kind. So total value of $3000 for our value stack, obviously, right here. We want to build us up so that it's a lot more. Then we're actually charging. And then we have here a one time set up fee of $97 right? This is that no brainer kind of irresistible offer that is just like you don't even need it . Think about it because it's very inexpensive, right? $97 were handling all the set up as far as creating the campaign, creating the account, helping them with the verification background check process, where you're going to be working with the Google rep directly, and they're going to help you and walk you through all along the way to getting your client signed up. And they're actually on your team. They're not going to be going in and trying to take your clients or anything like that because they're very agency friendly. And so I've talked to a lot of these different reps and they're always looking to help. And so they will walk you through how to set everything up and you know, any questions along the way. But for this, it's an irresistible no brainer offer for $97 great way for you to get your first client. And then once the ads go live within the 2 to 4 weeks right after the actual verification process kicks in, then it's going to be 4 97 a month. Okay, because, remember, you're not really doing much. You're not creating any ads. You're not managing any kind of ad. You're not doing any creatives. None of that. All you're doing is making sure that the leads that come in that are bad are getting disputed, right, and maybe you're turning off and on different services that they want to get, or that they don't want to get right, and then you're helping them get more reviews. And so all of that is a tremendous amount of value for only $500 Because, remember, you're not doing much as faras the ads and the ads. Creative versus If you were doing Google ads, right? That's something where you would need to do your keyword research. You need to do landing pages, all this stuff, and so that would be a whole lot more as faras time, energy and resources. For this, it's very minimal as far as your time investment. However, in terms of value, your client is getting a ton because you're managing everything for them. They don't have to worry about two going into the dashboard, messing with anything. Everything is going to be taken care of by you, and you're also going to be helping them give more reviews. And so you have two options. Here we have the three month term here, and then tear to is a six month term. And this is the same thing, right? $97.1 time, set up fee, and then it's going to be 3 97 per month for a longer term. Okay, so once you want them through both of these tears, you want to ask them. Hey, you know which one of these is going to be the best fit for your business, right? And so which everyone they go with, You want to let them know what the next steps are? And that's going to be right here. As far as you know, our process. Hey, we're going to create the ants. We're going to walk you through the verification process through the background check right and typically takes 2 to 4 weeks for verification. Now here's the thing. You want to let them know that all they're going to need to pay today is a one time fee of $97 to get the ball rolling. That's it. And that they're not going to pay the 3 97 or 4 97 until the ads go live within. You know, those 2 to 4 weeks, okay. And so, like I said, this is a no brainer offer for your client to get guaranteed leads right, And you are guaranteeing them results. So very, very powerful service here. I definitely recommend if you want to get your foot in the door with a new client and be able to make some money, put some money in your pockets and get that confidence so you can begin to up so additional services. So that's gonna be here for this one. And was he on the next one? 94. Facebook Ads Overview: in this video, we're going to cover the Facebook ads. Overview. So let's go right ahead and jump in here. So what is the Facebook ads platform? Essentially, it's laser targeted digital billboard advertising. So just think about advertising on Facebook as you going down a freeway. You're traveling to a particular destination and you're seeing a bunch of billboards on the sides of the roads. OK, and what you're able to do is create specific ads that target specific individuals. So you could be driving down the freeway and you could be targeting people that want to get their home remodeled. You could be targeting people that want to visit a dentist. You could be re targeting people who want to lose weight, who want to join a gym membership rank and to understand that when we're creating these ads , they're just like billboards. Because not everybody that sees the ad is going to be the ideal customer, right? Versus with Google people that are going to Google, I already know what they're looking for for the most part, and so they're at a deeper stage of the buyers journey. Here we are creating the awareness and giving people to become aware of our product or service. Okay. And the great thing about Facebook ads is that we can target people based on interest. Previous purchases Ah, gender, age, location. And so it really gives us some great opportunities to only show the ads to those individuals that would be interested or most interested right in that particular product or service. And so, for example, let's say that we're running ads for a dental implant offer that's typically going to be older audiences. So we get to choose what age range that we want to have our ads shown to write. And so if we want to show our ads, too, the city of Seattle and we only want people that are 35 to 55 to see the ads, then that's going to give us the ability to do that. And so it really helps with the billboard advertising because then we get to show the add to those that are the most likely to be interested in our particular offer. Okay, and probably the most important part here that you need to keep in mind is that this is interruption marketing. This is not like Google where people are going to the search bar and they're typing in a dentist near me or they're typing in home remodeling company near me or, you know, whatever kind of construction services or home remodeling services. Those people already are familiar with what they're looking for. They already know what they're looking for, and now they're looking for the best contractor, right or the best service provider. Here we are interrupting people from scrolling on Facebook, talking to the friends and family, being social, and so we have to put something in front of them that captures their attention, stop sent from scrolling and take whatever action that we want them to take. Whether that be filling out a form, whether that be buying a product for the most part in the local space, we want them to submit their information and be able to claim the voucher or claim some sort of discount coupon. And then, if they can call and schedule an appointment, that's even better, right, because what you'll notice what you'll find is that if you don't have a good follow up system for the back end four Facebook, you're going to lose ah, lot of opportunities because, remember, we're not capturing people that are already in the market were interrupting them. And then we're creating the awareness. So that's why it's important that are back in system that's following up with the Leeds. It's keeping the brand top of mind and reminding them to call in to make an employment. That's why on the thank you page, we want to do as much as we can to get them to call right away so they can book the appointment. Okay, And then with Facebook, we have a Facebook pixel which tracks all of the activity. So this is any time that somebody becomes a lead. They fill out a form, they purchase a product, they click on her, add whatever that may be. And so the pixel is going to give us all of this information so we can create custom audiences, lookalike audiences and be able to target people that maybe have a landed on her landing page and didn't actually submit their information. We can create various audiences and be able to retarget those individuals with an ad that says, Hey, we noticed that you, you know, landed on our landing page or we noticed that you were interested in X Y C offer and you didn't fill out your information. Hey, here's another 10% off. Or here's another coupon to make sure that you fell out your information, right? So very, very powerful here. The pixel tracks all of that information for us, so we can then use that data to our advantage in our campaigns and then with the business manager. This is where we have all our ad accounts. Just think about the business manager as our main hub for our ability to create the ad accounts and really start running the ads. And then we have the ads manager. This is where we're actually creating the ads. So we have the campaign. This is where we're creating our objective. If we're looking to get leads, if we're looking to get video views, if we're looking for conversions, if we're looking for engagement, this is where we're going to set that up in the campaign area, and then we have the ad set. This is where we get to select the audience, the location, the budget for ads, right? And then where are ads are going to be shown. Now, this is one of the great things here about Facebook. Is that when we're targeting people and were showing our ads, we get to select very specific audiences that can see our ads. Right. So this is a very powerful way to put her ad in front of Onley. Those most likely to be interested in our offer so very, very powerful. The ad set is where we're going to set all of that up as far as the budget, the targeting and then the location, Okay, and then the ads. This is where we're actually setting up the creatives. The actual copy the messaging right of the actual ad of what the actual individual is going to see. And so let's look at the different type of campaigns here. So the 1st 1 here we have the traffic where this is where we're just finding people that literally want to click. And this is great for branding if we're just looking to get people to become familiar with us. And so essentially Facebook is going out and it's finding people that are most likely to click on our ad and then we have the conversion. This is where we're finding people that are most likely to convert into a lead or an actual sale. And the great thing about is that Facebook goes out and finds those people, the people that are most likely to actually convert into a sale or a lead. And then we have the page post engagement. This is where we're just finding people to like, share comment, right, those who are social. And this works extremely well for social proof because what ends up happening is that your ad will get shown to a lot of people that air liking it, that air sharing it that are commenting on it. And then once new people see your ad, they're going to most likely also want to engage with the because they're seeing that it has a ton of lengths a ton of shares, right. It's very, very popular, and so they're more likely to engage with the and potentially become a lead or actually buy a product. And then we have the elite, adds pretty straightforward here. This is where we're using Facebook's lead form. Instead of actually having a landing page to collect that information, it allows us to keep the actual user on the platform and have them leave the platform to go to your website or your landing page to collect that information. It just makes it easier for that user to submit their information. And then we have video views. This is great for warming up a cold audience and then retargeting them based on a percentage of the video watch. So, for example, let's say that we wanted to showcase a video of a dental implant and then educating the audience. And then those who have seen that particular video 75 50% 95% the way through we can create a retargeting audience to actually show another add to those individuals because we know that those who watched the video of these 50 75 95% are most likely interested and what that video is about. So then we would be able to create an audience based on those and then show him another ad that is very similar. So what this initial video was about, and then we have messages. This is where we're getting people to interact with the Facebook messenger bought. Now there's a lot of limitations with this where you can Onley send messages to people who have engaged after a certain time. And so it's important that you understand the rules and regulations here because once you get somebody to, you know, see your ad, they click on the add to get taken to a messenger bought rain and you're interacting with them. It's great because we get to communicate via the actual Facebook messenger. However, there's a lot of rules and guidelines that you have to follow. Or else you can get your Facebook messenger bought band and cause a bunch of problems so very important that if you're using messages and messenger bots that you understand the rules and regulations, okay, and then the different types of at set targeting weaken target people based on location, interest, age, demographics, Right? So let's say we have a conversion campaign, and then we're targeting people in a specific location that have certain interest. Obviously, you want to have it, the interest be related to what we're actually offering, and then demographics want to make sure that the ages are correct to what our particular offer is about. The more targeted an audience, the easier it is for the ads to converts now, more often than not women running local ads, you want to leave the ad set targeting open as much as you can, because what you want to do is let Facebook go out there and gather data for you. If you just target, let's say 10 to 15 mile radius and you leave the interests and the demographics open right ? Facebook is going to go out and find the right type of people that are clicking that are engaging that are, actually, you know, doing whatever your objective is. And then from there you can continue to optimize. But you want to let Facebook do its thing. That Facebook gathered, the data gathered, the clicks gathered, you know the views, and then it's going to continue to show the add two more people that are actually fitting that characteristic. So if X Y Z type of people are engaging with your ads, it's going to go out and find similar people to continue to show your ad, too, so you can continue to get those engagements right now. One thing to keep in mind here with the targeting, Obviously, if you have some kind of men spot offer. It's only going to be for females, right. However, for the most part, you want to keep this open so that you can let Facebook do its thing. So now let's look at a visual representation of the Facebook campaign and business manager . So here we have the Facebook business manager at the very top. That's our main hub. And then we have the ad accounts. These are going to be created for your clients, right? And then the second level here we have the campaign objectives. This is where we have conversions. We have the clicks, we have the video views that lead forms. Okay. And then we have the ad set level. This is where we're setting our budget. Our location are targeting interests, right? And so this is really giving you a good representation of how you can look at the actual Facebook ads hierarchy. Okay. And then we have the actual ad creatives. So as you'll notice here under each ad set, we're going to have our unique adds. So, for example, if we have one ad set that is just females, right, we're going to have a series of ads under those And then if we have another ad set, that's it. Number two. That is just for males, where they're going to get a whole new set of ads, new creatives, new messages, right, because it's a different audience. And so let's say we have a client here. That's a dentist that say we have a campaign one which is a dental implant and then campaign to is a teeth cleaning teeth whitening or maybe in Invisalign offer. Okay. And then we have add set one where we're targeting just females and then adds that, too, or targeting male Frank. And so this is a great visual representation for you to understand. The Facebook platform prank we have at a counter for clients campaigns are for our objectives overlooking to accomplish their do. We want leads. Do we want engagement? Do we want video views? The ad sets this is were reciting the targeting, the location, the budget, and then the creatives. Right? This is where we're actually creating the ads. We have the copy. We have the images. We have the videos that the actual audience is going to see. So that's gonna be here for the Facebook ads. Overview. And we'll see you on the next one 95. The Ultimate Facebook Ads Formula: in this video, we're going to go over the local business, Facebook as formula. So this is a six step process here that we're going to be following to launch our ads, and I'm gonna walk you through each step in detail. So the very first step is to create a unique hook or irresistible offer. Now, remember, when we're running Facebook ads, this is where we need to create awareness. People are not going to Facebook to look for a product or service, so it's up to us to get them to get hooked on whatever offer or to get them to become aware of our particular ad off our message. Right? And so it's important for us to get them to stop scrolling and then click on her ad or take whatever action that we want them to take. And we do this by creating a unique hook and irresistible offer that stops them dead in their tracks and gets them to take whatever action that we want them to take. And then step two. This is where we want to write compelling ad copy using a simple formula, and we're going to walk into that in detail in this section here and then Step three. This is where we want to have eye catching visual ad creative. So not only do we want a unique hook and irresistible offer, we also want to have compelling at copy. And then Step three. We want to make sure that everything is congruent with our ad with their offer with the ad creative and then step for. We want to make sure that we're targeting the right audience. We want to make sure we have the right location, the right mile radius. And then, if you know that your audience is going to be females or males or a combination of the two making sure that you're selecting that accordingly, and then step five, you wanna have a relevant landing page because let's say that you have a great ad. You have great copy, a great offer. Everything looks great on the ad, however, when people are going to the landing page. If they're seeing things that are not congratulate with your actual ad, then you're going to lose a lot of people there. So you want to make sure that the messaging, the coloring everything is congrats with your ad on the landing page because you'll notice that if you have a lot of people clicking on your ad and you're dropping off a lot of people on the landing page, that means that your landing page isn't couldn't grew int with your offer. If you're offering a dental implant or its teeth cleaning right or a free quote of some sort, you want to make sure that it's relevant to what you're actually talking about in your ad. Okay, and that's where a lot of problems reside is you have a great offer. You have a great ad getting a lot of clicks, but then when they go to the landing page, that's where everything drops off because it's not congruent. So making sure the landing pages relevant and congruent with everything and then step six. You wanna have a back end lead follow up system. Remember, we're targeting people on Facebook with digital billboard advertising, which means they're not actually looking for what we have to offer. So it's important for us to have a follow up back in system to follow up with the leads on our thank you page. Once they fill out the information we're going to have instructions for them to follow and to incentivize them to take action. Now, however, if for whatever reason, they don't take action, they don't call in, they don't book an appointment. We want to have the email back end, even some text messages that we send them so that we remind them and keep our offer. Our brand, our message, right top of mind. So let's go over step one here. So this is where we want to create the unique hook, the irresistible offer. Okay, Now, this is where we can create, like, a very simple entry level offer such as teeth cleaning, teeth whitening, maybe a free quote, something that is low cost. That is essentially a no brainer. Right? So let's go over our unique hook irresistible offer checklist. So the first thing that we want to keep in mind is that we wanna have a specific solution. Okay, Does your offer provide a specific solution to a very specific target audience? For example, if we're offering teeth cleaning or some type of exam or a free home remodeling quote, it's very important that the specific solution that you're offering is specific to that audience on time and the number two does your offer. Deliver your target audience. Desired result. We know people on Facebook or not looking for a dentist. We know people are not looking for home remodeling companies. However. Can we have our ad actually talk about the conversation that the person is already having in their mind and then be able to provide them that desired result in the number three? This is where we want to have immediate gratification. So if we have some sort of discount, offer some sort of entry level offer where we're offering a very unique price, discounted price or maybe a free quote or free assessment, right, we want the audience to be able to get it right away. If we're offering some sort of PdF some sort of cheat, cheat or some sort of guide, right? We want them to get access to it immediately. So if we have some sort of discount offer, we want them to be able to book an appointment and call in immediately. Right And the number four doesn't have high value, which means does your offer have a high perceived value? If you have, let's say like a teeth cleaning our teeth whitening. It's best toe have, like your retail pricing, like a teeth cleaning for 97 then one time offer only for 47 or 97 whatever that may be, right. I'm just kind of giving you an example here, where they're getting something that is high value at a very low cost. And so they have that perception that wow, you know, this is 4 95 or $500 I'm only getting it for $20 or $50 so very important there to have that high perceived value to the audience. And then we have number five, where we have the rapid consumption. So if it's some kind of guide, some kind of cheap cheap, you want them to get access to it right away. And then if it's some kind of treatment or discount offer, right, we want them to be able to call right away and book an appointment right? That is going to be the easiest for them to actually take action right away. And so let's take a look at an example of a unique hook or irresistible offer, okay, and so you'll notice here on this ad. We have a unique offer for 9 99 for a dental implant. And this is only for 11th time visitors to this particular dentist. OK, And so what we have here is we're letting them know that there's a savings of $800 that they're getting one dental implants for 9 99 This is a very unique hook, an irresistible offer because these types of implants can go for upwards of several thousands of dollars. And so we're making it very inexpensive for somebody to come in and get an implant and then be able to up sell them to additional services and then step two. This is where we wanna have compelling ad copy. So the Facebook News feed, as you know, is crowded with content. You have your content from your friends, your family, people you're following right, different ads. So it's important to have a very specific ad copy formula, and this formula is called ADA. So it's attention. This is where we want to grab the attention by addressing pain points or challenges or even calling out the audience. Okay, and then we have interest. This is where we're describing the benefits of the offer. You'll notice over here on the right hand side, we have the implants for just 99 and then we want to provide desire, provide a reason to take action now. And so the reason to take action now for this ad here is because we only have 10 available . Okay, and then action. This is where we want them to either. Click here, download here, learn more or book now and you'll see on this ad that we have the but in there for book now where they can book an appointment. And so this is a very simple formula that you can follow for your Facebook ads. And then step three. This is where we want tohave, eye catching, add visual. And so, as you can see her with this particular ad, it stands out when you're scrolling on Facebook when you're scrolling on your newsfeed, you're going to notice this ad because the pink is what really brings out the image. And so you want to make sure that your creative is a visual representation of your ad copy . You want to evoke emotion Now, one thing to keep in mind here is that Facebook doesn't like images or videos or anything related to negativity. So if you have people that are like stressed, or people that are not in a good mood or any kind of negativity, Facebook doesn't like that, and they're not going to approve your ad. So it's important to understand that your ad images and your creatives need to be evoking positive emotions. Now this all depends on the type of campaigns that you're running. However, ideally, you wanna have a image of the actual product or service being in use, or how it actually looks like when it's finished. And you want to be careful in the health and fitness space because you don't wanna have, like before and after pictures that show somebody who was overweight and then they lost, like, £50. You don't want to use that, however you can use before and after images. If you're doing home remodeling or let's say you have like a landscaping company where you can show before and after pictures, that's where you can take advantage of that. However, you can't have them in the actual weight loss space because Facebook doesn't like the before and after pictures for weight loss, health and fitness. So make sure that if you're using the before and after pictures, you're using them for services and products, not in the health and fitness space. And then step for this is where we want to target the right audience so we can have the best looking Facebook ad. We can have, you know, the best type of messaging, the best copy, However, for not targeting the right audience, then it's going to fail. And when we're targeting cold traffic, as in people that don't know the brand, I don't know the business. There are three things that keep in mind. Number one is to be very specific. Don't be general, don't be broad. Be very specific as to what you're talking about An example of. This is if you're talking about an Italian restaurant, what you want to mention that you don't want to talk about restaurant, right? So make sure that you're being very specific and then research a target audience. You want to make sure that you're researching who is the buyer, and with your client you can get this information from them directly now if they don't have good customer data. Good customer information because you'll find and you'll notice that Ah, lot of businesses rely on referrals, networking, where the mouth to grow their business and so they don't have a lot of customer data, and so they will have an understanding of who their customers are, but not always to the level that really gives us enough information. So when you're working with local clients, for the most part, you're going to leave the interest based targeting option open because you want to let Facebook do the heavy lifting for you and have them go out there and find the right individuals to show your ad, too. And then you want to focus on ZIP codes if you want to get very, very specific. OK, now, if you're just targeting, let's say the customer's business location. You could do that as well, and then you consent like a 10 to 15 mile radius. But if you want to get super specific, you can just focus on the ZIP codes. And so step number five right, we wanna have a relevant landing page. There's the landing page. Talk about the same exact thing that we're talking about in our ad, right? And so this is where we want to make sure that the ad copy on our landing page, the images, everything is relevant. Everything has come ground because if you have a great ad and you're getting a lot of clicks but you're not getting leads, then that's where you have a problem is with the landing page. And this is where a lot of people dropped the ball here. They don't have congruence, see, And it must be the same. If we're talking about implants for 99 your landing page Better talk about implants for 99 right? You don't want to be talking about hey, book your appointment for your dental procedure or book your appointment for whatever it needs to be exactly the same right as faras your ad in what you're talking about and have it be as relevant as possible. And then step number six. This is where we wanna have the backend follow up system. So when our thank you pages were giving people incentives to take action now and to book an appointment now or call to book an appointment because remember, with Facebook were targeting people that are not actively looking for our product or service. So we need to make sure that we're following up several times if they don't take action right away on the thank you page and book an appointment or call on broken appointment, right. And the way that we do this is by sending reminders via email via text, and this will significantly improve the chances of them showing up in taking the offer. And when we're sending these reminders, it's important to use automation tools such as active campaign eyes a pier, right so that everything is automated. And we don't have to manually send emails or text messages to follow up with these leads. Because remember these folks that air filling out their information, they don't have this at the top of their mind right there, probably just scrolling on Facebook. They saw an ad for a dental implant, and yes, they're interested. However, it's not a high priority for them vs If they were on Google and they were looking for a dental implant, right that particular lead on Google, it's gonna be hotter, and they're going to be in the market right for these guys. We want to make sure that they're taking action immediately on the thank you page. And if not, we have a follow up back in system to make sure and remind them to take that offer and to book an appointment. So that's gonna be here for the local business Facebook ads formula, and we'll see you on the next one. 96. 7 Principles of Influence: in this video, we're going to go over the seven principles of influence. This is going to add more influence and persuasion to your ads. Let's go right ahead and jump in here. So one of the first things that keep in mind here is to understand that when making a decision, it be nice to think that we go through a logical sequence and we make our decisions based on pure numbers. Pure data, pure logic. However, that's rarely the case. Often times based on what other people say what other people think and other related factors. We use those as kind of a rule of thumb for a short cut to guide our decision making. So oftentimes the decision isn't necessarily our own because we're taking outside influence . We're looking at social proof. We're looking out popularity, right. We're looking at different factors that help us determine whether or not something is a good price or a good purchase. And so the seven principles of influence allow people to make decisions based on certain emotion and criteria, rather than using their own logical mind, because very, very rarely do people actually make a decision based on just pure fax pure data like, Hey, this makes total sense. Let's go ahead and make this purchase right. You need to understand that all buying decisions are made emotionally and justified logically, so we'll make a decision because it feels good and it feels good in that particular moment and or, you know, we're getting outside influence. Other people are saying that it's a really good a product, that it's a really good service, right? And so we're using them as references. And then after we make the purchase, that's when we bring in the fax that data and say, Well, hey, you know, it makes total sense. It was only 9 99 or it was only X price right? But it's on Lee, after the fact that we typically will say that Hey, we made his decision based on the numbers because the decisions are made because they feel good. They're emotional. Let's go over the seven principles of influence one by one. So the 1st 1 is social proof. Thes are testimonials where we're looking at particular product of particular service and we're going online and we're seeing reviews were seeing testimonials and so we're automatically assuming that because John or Jane or whoever right got great results with the product or service. Then I'm also going to get the same level of service or the same type of results because they got them already right and the number two is liking so people buy from those that they like. And so this is why it's very important with Facebook to warm up an audience and to build that awareness and engagement with campaign objectives such as the PPE, the page post engagement where you're getting people to, like, comment, share. Ah, and then when other people are seeing the ad, they're seeing it as having social proof, right, having people that are interested that air commenting that it's very, very popular, and so it must be good if it's popular. If a lot of people are talking about it than it has to be good rank until it's important to understand the liking factor that if somebody's already engaged or seeing your brand and especially if they like your Facebook page, then they're going to more than likely buy your product or by your service in the number three authority. So just think about all the actors that you see on TV from the various shows where just because they're wearing the outfits just because they're wearing the uniforms, such as a doctor, a policeman ranked just because they're wearing those people are automatically linking them as authoritative. And so with authority, we can use this in our ad copying or ad creatives so that we position ourselves as the authoritative figure and the number four reciprocity. This is where we're giving something for free and then where people are feeling obligated to give something back. So if you're in the US, just think about the store. Costco. Where were you going? To Costco. They're giving away free samples of different products, and then they'll give you some samples and then you'll feel obligated to want to buy the product. I do remember the percentage, but it's very, very high as faras those who actually get a free sample and then actually by the actual product. And also just think about when you're giving away a free cheat, cheat or whatever type of download or resource that you're getting for free right, especially if its value packed. You're going to feel obligated to want to buy something down the road from that individual right? Because if they're giving you a free cici, that is extremely valuable, and they could easily charge money for it than the next time that they present you with an offer. You're going to be more likely to buy that because you feel obligated to buy something from them. Give something back because they provided you with a ton of value for free and the number five consistency. This could be a simple as asking for an email for a lead magnet and then asking for a small sail on the next page and then asking for a bigger sale down the road. So let's say, for example, that you see an ad about a product and then you click on the add. You go to the landing page and you get, let's say, a free sample or a free cheat cheat a free PdF and then on the thank you page, you get presented with a very small offer to buy something for, Let's say, $20 or $19 right? And so because you have that consistency where you clicked on the ad you put in your information now that you see this other offer there. You're going to be more likely to purchase that because you have that consistency and the number six scarcity. This is where we use, like a 10 LTD. Vouchers available for the first people, or only X number of products or services are available, so make sure that you get yours before they run out. And so we're letting people know that if they don't take action now, then they're going to potentially miss out and fear. Missing out is a big deal for people to take action so very, very powerful as well. And the number seven, This is curiosity. So being able to pique someone's interest by giving them bits and pieces. Just think about this in the dating context, right when you're going out there and you're talking to the opposite sex. If you are giving away everything about yourself telling them everything in anything that they want to hear, then they're going to not be as interested because they feel like they already know you. And there's nothing else to know about you, right? But if you're holding back and just giving some bits and pieces about yourself and kind of creating this mystery around you, then it's going to create that attraction. This works extremely well when you're doing your outreach to businesses. If you tell him exactly what you do, how you do it and give them all the information, there is no reason for them to respond, right. It's great to have some curiosity in your messages because it gets them to respond back and want to know more. Right, so very important here to understand the seven principles of influence and persuasion and be able to use these in your ad creatives and your ad copy in your messaging. Ah, and everything that you're doing to get people to want to respond to our messaging toe, whatever it is that we're putting in front of them, to get them to take a specific action. So that's gonna be here for this section and we'll see you on the next one 97. The Value Ladder: in this video, we're going to go over the value letter now. This is a very important concept that you need to understand when it comes to business in general. This is where we're bringing people in at the very beginning of our funnel or our lifetime value for our clients customers. Right. And we're bringing them in at a very low offer or low ticket price with the intention to up sell them additional services down the road so we can increase the value of that customer. So let's go right ahead and jump into this and dive into this further. So our main objective with the value letter is to get somebody in at a very low cost. Okay, this could be a discount offer or something that's very irresistible to get that customer in the door. Okay, This is where we're running some type of promotion, some type of offer that gets people excited and where it's a very high perceived value, and they're getting it for a very low cost. Okay, just think about various store coupons that you get in the mail or you'll get through your email where their whole intention is to not necessarily make money off you from that offer . Their intention is to make money from you actually going into the store and buying that and then other products as well. That's where they're going to make their money is from the other product that you're buying , not necessarily that first offer, because on that first offer, they may even lose money. And so that's why it's very profitable for businesses to in the very beginning get somebody in the door and lose money, but make it up on the back and when they're up selling other services or when you're at the store buying other products. And so the customer goes through every stage of the value ladder and maximizing their value . So let's look at a marketing agency irresistible offer or value letter offer here, okay? And so what we can look at is a free website audit, free social media audit, new website, a video, a SSL certificate or even providing free leads in the very beginning. And so what? This cost is time, energy and resource is for that marketing agency, right. However, they're making it up on the back end by building that trust that credibility with the client. And then let's say they provide a video for $100 or $50 right? They're building that trust, that credibility, that authority. And then once they see that, they can provide value and actually provide a good product and service, then that clients can get up sold to digital marketing paid advertising, right? And so that's the whole intention here for understanding the Value letter is our low ticket offer in the front, or maybe something even for free and then being able to up sell them down the road. Once they see that you can deliver on your promise. Here we have a value letter for personal training gyms. You can offer some sort of free personal training session, a paid training plan, paid meal plan, regular paid training sessions, any kind of subscriptions, maybe even like a full year of training sessions where they pay at a discount and they may lose money. However, that individual is going to get a great experience from the gym and then that Jim is going to be ableto up, sell them to other training sessions, right? So it's very important that you understand the value letter opportunities for your clients . So let's look at one here for a dentist. Free teeth, whitening service, teeth straightening services, minor teeth repair, right with the whole intention of getting them to show up to the dentist office, have them have a great experience, and then that dentist be ableto up, sell them to other procedures. Right When they're at the dentist's office, they're going to get that, you know, free teeth whitening. And then that dentist is going to notice. I'm sure other things that they conduce do to improve their teeth, and so they're going to be able to up sell them to additional services. So this is what a value ladder is very important concept for you to understand. Remember, we're getting somebody in the door at a very low cost, even potentially losing money and then being able to make that up on the back end by being able to up sell them different products and services so that the value of that customer progressively increases. So that's gonna be here for the value letter and we'll see on the next one 98. Facebook ROAS Calculator: All right, So in this video, I want to walk you through a secret tool here, which is the Facebook ads return on at spend calculator. And what this does here is it allows you to see how much you can get us far every turn on which you're investing or what your clients is investing in this faras the ad spend Okay, so let's go ahead and walk through this year. This is a very powerful tool because it will give you an idea as faras. How many potential leads your perspective clients can expect in what particular industry so bright here we can look at the industry and we can select all these different types of industries, and the information and data is going to get automatically populated. So, for example, if I goto apparel, you notice here that the clicks will change, I got to be to be the number of clicks will change. And so this is really about giving us a good understanding of what we can expect for our particular industry. So let's say we were working in the healthcare space, Okay, so $1000.1 dollar and 30 cents per click conversion rate about 11% and then the sale price . So how much is an actual sale word to that particular client? So let's say here it was two or $1000. Okay, for, like, a dental implant will say 8005. Okay. And so if we go up here, we can look at the results and it shows us. Okay, so 769 clicks, 85 conversions, Cosper conversion or cost per acquisition is $12 then the value is $1000. Now let's bring this down. Let's say that because this is obviously, you know, quite a bit here. And obviously not every conversion is going to actually convert, you know, as faras. Every lead that comes in, they're not going to capture and, you know, convert every single lead that comes in to the actual landing page. If, let's say 10 people submit their information for, like a dental implant, they're not going to get all those 10 people toe. Actually, you know, come in. Maybe it'll be 30 40 50% right, so you can break this down even further. Let's bring this down a little bit, and so let's just say here, 35 actual conversions, right leads that are actually converting each month because maybe you can get him. You know, 60 70 leads, right? And it's pretty easy and simple to get those numbers. However, 35 of those actually convert. Let's even go down further here. Let's be conservative, Let's say 25 of all of the leads that come in They say that 50 or 60 or whatever that may be right. 25 of those actually convert right. Then they're going to be able to get a return on that spend of $23,000.738. So this is a return on that spend of 2373.8%. And so you can use this in your presentation. You can take the screenshot and let your perspective client know that Hey, based on my calculations for previous clients or from what we've seen in the past, you know, this is giving us a pretty good estimate of what you can expect as faras a return on investment right on your page where you have your ideal scenario, right? You can show this to them. You can take a screenshot here and show them. Hey, if we get at a minimum 25 conversions and each conversion is worth to you, right X dollars, right? Or in this case, $1000. Then, with you on Lee investing $1000 you're going to have a return of $23,000 right? Obviously here, that's not counting your management fee. However, your management fee is going to be very minimal in comparison to how much they're getting on return. So very powerful tool here. You want to go to Einstein marketer dot com forward slash R o a s and then dash and then a calculator. And then it will pull this up for you so you can come in here and change up the industries that say you want to get into the auto industry. You know, any kind of education type of business, right? Fitness, home improvement, right, And so it's really giving you the ability to have this information be pre populated, so it's even go to the home improvement, and a value for a customer is going to be more in the home improvement space. So let's say a value here is Let's go about 2500. Okay, all right. So now we can see that if they just get 23 conversions, which means that 23 people that actually convert and actually get a project done right each month, then the value for this is going to be 56,101 return on that spent. And so let's even be a little bit more conservative here in the home remodeling space. And let's say that we only get That's a 15 conversions here, right? Very, very conservative still, with just $1000 in ad spend. And if they get, you know, 40 50 or whatever how many leads and then Onley 15 of those actually convert into paying customers. That's still going to be, you know, about $36,000 return on ad spend. So it's still going to be massive here and this tool here. Like I said, take a screenshot here so that you can show your perspective clients in your presentation and show them Hey, this is what we can expect at the very minimal. You obviously would have done your research on your perspective clients. Market you understand how much a new, you know, patient customer is worth to them, And then you would be able to input that in here. So that's gonna be here for this one, and we'll see on the next one. 99. Business Manager Overview: in this video, we're going to go over the Facebook business manager, so this is going to be the very first thing that you do when you sign up to run ads on Facebook. If you don't have a business manager yet, you want to go to business that facebook dot com And this is essentially like your hub, your main hub, where you're going to have the different ad accounts, your different pages. You're going to control the different people that are involved on your team. Or if you're working with outsourcers or a white label agency, this is where you're going to be able to control all of that information. And so let's say that you want to give access to one of your outsourcing teams or, let's say, a virtual assistant are even a white label agency. You're going to go into each specific at account and be able to give them access to individual pages and be able to give them specific permissions because sometimes you may only want them to be like an advertiser where they can just create the ads and so they wouldn't have the adamant access that would allow them to take more control of the page of the actual ad account and be able to even deletes and do some crazy stuff in there. So that's why you want to be able to limit their rose so that they're not, For whatever reason, trying to go in there and delete pages cause of havoc on your ad accounts, you want them just to be doing the advertising. So let's go down here, and you're going to have each individual at account for each client, depending on how you're working with your client. More often than not, you're going to be running ads off of their at account. So then you need to get access to their particular at account and page, and this is where you would be able to go in there and request access. And we'll go through all that and a lot more detail over the shoulder. But I just want to give you an overview here of how you're going to be using the business manager. It's your main hub. Like I mentioned. You can request in a sign. Permissions. Get access to different ad accounts, different pages from your clients. Now, once you create your business manager. Then you're going to have an area just like this here, where you're going to be able to see all your difference at accounts and you're different pages and be able to come in here and access any one of those pages. Any one of those ad accounts add permissions. This is the other side. After you actually sign up. This is a sample at account, and I want to walk you through the different areas of the business manager. So if we go up here, we see we have the ads Manager. This is where we're creating the ads, the business settings. This is where we have all of our business information access to different at accounts, different pages, permission, access with different individuals. Here is the audiences for creating the specific and custom audiences with retargeting custom audiences, all that great stuff and then the events manager. This is where we're keeping track of the pixel information, creating different events that we want to be able to see triggers for right. So, for example, for running ads for leads and for running ads for sales. This is where we want to create specific events to track those individuals that actually go to the check out page and actually check out or actually submit their information so we can keep track of that data and then the different images and videos. This is pretty self explanatory on then here is the actual building section. And so let's go over here to the business settings. And this is where we're going to have all of the information as faras, the different pages, the different partners, ad accounts, different people that were giving access to. So if we go to the partners here, this is where we would set up, like on different white label agencies, different individuals, and then obviously appear that people all the individuals that have access to certain assets, all the different pages that we have access to weaken, add new pages here, requests, access, create a new page. Oftentimes, you're going to be requesting access to a specific page for your client. And for whatever reason, if they don't have a page, you can create a new one and then the ad account here. This is where we want to add our clients at accounting here because for the most part, you want to be running your ads off of their at account because if there is any kind of charge back issues, any problems with then wanting to cancel any problems with billing things, that nature, I just don't like to deal with that. And it's a lot more headache if you're going to run ads from your own at account and take that payment up front from your client for their ad spent. Because there's a lot more complexity, a lot more moving pieces. And at the end of the day, if they want to do a charge back Konya, they're going to be able to get access to all of that money right back in. Even the ad spend that didn't even go to you. It went to Facebook, so there's a lot of different complexities with running your ads through the ad account. My recommendation is you run the ads through their particular ad account, and then they have their own building card. Write their own building information. They're so that you can run the ads through their own at account with their billing information and then the business asset groups. If you wanna have specific groups for the assets, the apse. Pretty self explanatory. Want to connect any kind of instagram accounts line of business I haven't really ever mess with this year on. Then the different data sources for the pixels offline events, custom conversions, shared audiences. If you want to connect different audiences between different ad accounts, brand safety with adding different domains and then registrations, I wouldn't worry about that. And then let's go down here to payments. And so this is where you would set up your payment method here and then the security center . This is where you're going to have different security for your account. Their requests. This is where you would see any kind of pending invitations you've sent out to received for you to be able to gain access to on then the notifications here, any kind of notifications that you want to get access to, marketing updates, business permissions. They're going to show up right here at this bell, up here at the top and then the business info Here. This is where you're going to see your business manager. I d. And essentially everything that has to do with your business. You want to make sure that you fill this out as much as possible so that you can get verified on that. You're able to provide Facebook with the most accurate data right for your business. Now, if we go over here, we can expand the menu. And if you want to take a look at some of the ads that, for whatever reason did not comply with the Facebook policy, you can take a look at those there. We went over the different areas as far as the building business settings, the events, thescore locations for people that are actually visiting physical locations. Everything down here, we're going to go over in another video. This is part of the business manager area. However, the adds manager, the audiences. All of this is going to be covered in another video. This is just for the business manager area. So if you want to look at the ad account settings, including the payment information notifications for the specific ad accounts, you can go ahead and take a look at that. If you want to go down here and look at some analytics, some reporting some metrics, you can get very, very granular here with the data. Facebook is constantly changing this and updating this soap. They're always looking to enhance the platform and make it easier, Better for the advertiser. So that's going to be here for the business manager area, and we'll see you on the next one. 100. Ads Manager Walkthrough: All right, so in this video, we're going to go over the ads manager. So this is where we're going to be creating all of our different ads. Where we're going to be creating are different campaigns and ads set targeting and budget so you can see right here everything starts with the campaigns. We're we're creating our specific objectives. You know, let's say that we want to create a campaign on a dental implants, and then we want to have a separate campaign for Invisalign. And so we want to make sure that we're keeping those separate because those are two different types of offers and they're going to have different targeting. They're going to have different ad creatives, So we want to make sure that we're keeping those separate. So whatever type of offer that you have, you want to make sure that each individual one has its own campaign. So for the dental implants that's going to be appear for the campaign and then for the ad set where we're going to set our targeting for ah specific area mile radius. If we want a target by age by different interests, right, we can get very specific in that area. And with most local business campaigns, the biggest thing that you want to do is leave it open for the most part, as far as the targeting, I'm not adding too many interests or really any interest at all, because you want to let Facebook gather as much data as possible. Okay, and we'll get into a little bit more detail about why that's important, how that works. Because Facebook has a very intelligent AI, and what they do is they're able to go out there and find the right people for you. And then once you're able to collect data on that pig, so go go out and find people that are similar to the ones that are interacting that are actually engaging and submitting their information for you. Right? So we'll talk about that in more detail in that section. And so then we have the actual adds over here. This is where we're setting up the creatives where we have the different images, different text copy. If you want to have a video ad, if we wanna have a single image, canvas, whatever that maybe we can set that up here. And so now that you've seen is at a very high level. Let's go to creates. And I want to show you how we would create a new campaign. So let's go here. And then, as you see up here, the top. You can see this in a more vertical type of hierarchy where we have the campaign up here at the top, right? The objective. Then we have the ad account that it's connected to. And then we have the ad set here where we're doing the different targeting audiences. The placements, right, the budget, the schedule and then the actual ad creative here. If we have a video, if we have a single image, if we have a gift whatever that maybe this is where we're setting up the creatives. Okay, so this is where we're going to be setting up our specific marketing objective. And when you look at these particular areas here, there's only going to be a certain number of ones that we're going to be working with that make the most sense for what we're trying to accomplish here. The brand awareness is pretty much just that, giving people more exposure to your brand reach here this is pretty much where we want to reach as many people as possible. We're not going to be using these to hear. Our main focus is going to be on the consideration and the conversion over here. So the 1st 1 here is the traffic. This is where we want to get people to go, visit our website and visit a certain page. And so this actually right here is going to be the best for as faras branding, because what we want to do is you want to get people familiar with that particular brand. So if they don't know who X y Z accounting is or X y z plumbing or X Y Z dentistry, right then we want to get them to interact with the brand so that they can become familiar and then be able to build a brand awareness so that we can retarget them with an actual offer next time. So, for example, with traffic which you can do is let's say you have some sort of guide or information or valuable piece of contents that you could be showing people so that they can become aware familiar with your brand, and then you can create an audience of people that's interacted with the brand that visited the website and show them an actual call to action offer that gets them to submit their information because they've already seeing a brand before they have maybe interacted with a piece of content. And so then it's easier for them to fill out information and become a lead versus them, seeing you just for the first time. And then we have engagement here. This is for when we're finding people to literally engage with our ad. So we want to get the most people that are going to be the highest likely to want to like the ad. Want to comment, want to share those that are very social right and will be the most engaged type of individuals. There's a lot of people out there that need to see an ad multiple times, or maybe engage with the natural that they can become familiar so that they can feel more secure and more trust to actually become a lead and submit their information. And when you're able to get the engagement right, the likes the shares, the comments. Facebook is getting a signal that is letting them know that Hey, this particular adhere is very popular. It's very engaging. It's providing a great user experience. So let me go ahead and show this. Add two more people, right, similar individuals that would be also interested on this particular ad. So it's very good for the Facebook algorithm when you're getting people to engage on your ad so that Facebook and show you add to as many people as possible. And then we have the APP installs here, and this is not something that we're going to be focused on in this particular course. This is for software as a service type, companies that have some particular software or some particular app that they want you to download or install on. Then we have the video views here. This is where we're getting people to watch a specific video, pretty self explanatory. But it's really good for warming up cold audiences that haven't ever seen the brand never engaged with them. And so when somebody has seen a percentage of the video, you can then create retargeting audiences to target those specific individuals who have watched a certain percentage of the video. So, let's say for example, you have a audience of people who have watched the video 50 75% right. Those are prime audiences to retarget because they have watched the video at least 50%. And so that means that they are the most hot prospects versus other people who may have just watched the video for 10%. 20% right? So you're able to create highly engaged audiences that have watched a video a certain percentage and be able to re target them with different offers with different ads because they've already engaged and seeing your brand previously in that video, and then we have the lead generation. Now this is going to be for if you don't wanna have a landing page. If you want to simply have people click on your ad and then go to a specific Lee generation form within Facebook, you can set that up very quickly and very easily. And so what it ultimately does is it keeps people on the Facebook platform because if you're using a landing page, people are clicking on the ad and then from the ad, they're going to your websites or your landing page to be able to submit their information , and with the lead generation form, you keep them on the platform, and they're able to submit their information through the Facebook Lee generation form Now. One thing to keep in mind is that this can lead to oftentimes low quality leads. So you have to make sure that you're putting in questions that were able to filter out individuals that are just going to be tire kickers, right? And so what you can do is you can set a parameter within the lead generation form, and we'll go through that in detail That allows you to get more qualified leads because they have to take an extra step. So the lead generation ads are great, because once you have their email address, then you can continue to market to them via email marketing rain so extremely powerful here . Just make sure that you're doing as much as you can to qualify these individuals. So you're getting the highest quality leads there, and then the messages down here. This is where you're going to be sitting up specific ads that lead to a messenger bought more than likely because if you're getting people to interact with your Facebook page right messenger that you're most likely going to have a specific baht that is talking to that specific individual and asking questions. So, for example, with the real estate that's a great area, great niche to be able to have people interact with the messenger bomb because you can ask them several questions. Ask them about their income, their credit score asking about their location as far as what type of property they're looking for in what area. And then it could be very interactive for the user. And so this is another great way here, too. Interact with the audience because you get them to interact with you through the Facebook messenger. However, after you get them through to your Facebook messenger, you're going to have a lot of limitations with being able to continue to market to them. Let's say that they, for whatever reason, don't take the offer, or they may have taken the offer and then you want to send follow up messages. There's certain rules and guidelines that you have to follow, and so I would rather get somebody's email address because then you can put him into an email. Siri's where automatically they're getting emails every other day or within a Siri's. And then it's building trust and credibility and authority that way because ultimately, if they're unsatisfied with the email experience, all they got to do is unsubscribe, right. And with the messenger bots, you have a lot of limitations with how many messages you can send when you can reach out to them. Ultimately, the message is here with the messenger bots does work well, however, it all comes down to the right niche. And so then we have over here the conversions. This is where we're getting people to click on our ad and actually make a sale, make a conversion as faras a lead, or to sign up to our webinar or whatever that may be here. Our ultimate intention here is to get a conversion right, and however we want to measure that, whether it be somebody signs up for email list, somebody download something, somebody buys a product, and more often than not, what you'll notice here is you see the different stages, right? The very 1st 1 here being the awareness, the consideration and then the conversion. And so they're here for a reason, right? because oftentimes you're not going to be starting out with conversions. You want to get traffic, you want to get engagement. You want to get video views so that you can gather information right, gather data and then be able to have enough information on your pick so so that you can actually run conversions right now. The difference here is that let's see if you have a current customer list for, let's say, a dental practice or whatever type of business, right. And they have a customer list. Well, you can upload that to Facebook, create your own audience. And since those individuals already are familiar right with that brand with that business, then you can go straight away and run conversions because you don't need to warm up the audience, right. So understand that the conversions is something that we want to run after we've collected enough data. We've given Facebook a lot of information so that they can go out and find the right type of individuals that they know would convert the most likely. And then you can create several audiences from the conversions here as well, so very, very powerful. Once you get to the conversions here because you can just keep on creating very broad audiences, and Facebook will go out and find you the right type of individuals that are the most likely to convert so very, very powerful. We're not going to be focusing with the catalog sales or store traffic, so that's going to be here for the ads manager. This is where you're going to be able to create your objective, right? Whatever that may be. And so, more often than not, you're going to be starting here in the consideration stage. So that's gonna be here for this one, and we'll see you on the next. 101. Facebook Pixel Setup Walkthrough: in this video, we're going to go over how to set up the Facebook pixel. So the Facebook pics So is the actual code that you're going to put on your website or landing page on. Most likely, you're going to have it on the website itself because you want to track all the visitors and then also on specific landing pages so that you contract people who have visited the landing page and haven't taken an action right and then also have it on the thank you page or the check out page, because then you'll be able to have information on those who actually have checked out and those who haven't. And then you can create custom audiences based on those who have landed on the landing page and haven't taken the action. Right? So the place that you're going to go to set up the pick so is going to go over here and you're going to go to events manager, okay. And that's going to take you right here. And then let's go ahead and set this up, set up the pixel. And so the easiest way for us to set this up is to go to manually add pick so kowtow website. So let's go ahead and copy this here and let's go to our landing page and let's go ahead and install this at the very top. So what we want to do is you want to go over here and we want to get the HTML code. Okay, Right there, Boehm. Okay, great. And let's go to save and then we should be good to go. It's going to save work and then let's go to preview and let's see, here we have the pixel right here. Fantastic. We're good to go. And so now we have the pixel set up. The pixel, as I mentioned, is the tool that we're going to use to track all of the data, all of the interactions, just like the Google attack manager where we're tracking the conversions. This is what is going to allow us to create the retargeting audiences. The custom audiences be able to hit people that have landed on certain pages but having you know, taken action, taken an offer. So this is very, very important here. We have set up on our entire website, right, And on the specific pages that we want to track. So, for example, if somebody is landing on the landing page and they check out and they're on the thank you page, we want to make sure that we tracked that lead, right? And so the pixel will allow us to set all that up. Now, the other place that we want to add, this code here is on the thank you page. So we're right here on the thank you page. Let's go ahead and add it right here as well. Custom html up here. Great. All right, so now we have it on the thank you page as well. So let's go back and let's now add in the custom event so you can do this one of two ways. So you can literally just set up your you are Ellen here. Or you can manually add the event. Okay, that's where you, you know, take one of these right here, and you manually set that up on your particular page. Okay? And so let's go ahead and add this manually here. So what we want to do is we want to make sure that we have a lead here, so let's go to I think it's the professional services. Let's go to lead. Go down here and so we can put in here a conversion value. Let's say that it's worth $5 for every lead that we get in there. Okay, so let's go ahead and copy this until let's go back right here. And let's go to the thank you page and let's go right here to add the particular lead conversion right for the pixel. And so literally just paste this right there. We're good to go. That's actually move this down. We're good right there is going to save, save work and let's go ahead and preview. And if we go up here and we drop this down, we can see that we have the lead right here. And here is the value. Remember, we could put the value to whatever we want, depending on how much that lead is worth. So we have this all set up now, so we're good to go. So then when somebody lands on the landing page right here, right, it's going to trigger the pixel as a view up site. And then when somebody lands on the thank you page here, right which means that they actually filled out their information and they became a lead. That means that they have, you know, submitted their information and has been recorded by the pixel. So now this could be a whole separate audience, right? Because what we can do is create a specific audience, right? Based on those who haven't visited this thank you, page, because that means that they are, you know, not an actual lead and haven't taken the action. Now, if we go back over here and we go to the different events, you can look at the different event types here. It's very straightforward. It's move this up here, depending on what you're doing right. However, for the most part, we're going to be working with businesses in the local space. So the lead should be the one that you're working with if you're selling any kind of product than you would go right here or go back up here and you would go to e commerce in retail and you can break it down even further. So, for example, let's say that you had an e commerce store that you were working with. You can break down each stages, right? So let's say you had a particular page where they would add to cart, and then they had another page where they initiate check out, and then another action where they add payment information, right, And then right here, where they actually purchase. So this would be the actual the end of the check out page, right where they actually submitted their credit card information and they've made the purchase, right? So you contract all of these actions and be able to create specific audiences based on the actions that these individuals have taken, right? If they've added to cart and they haven't checked out well, we can go ahead and create a custom audience to be able to re target these individuals and let them know that Hey, we notice that you were looking at exercising product and that you added it to cart. However, you forgot the check out. Here's an extra coupon for, you know, 10% off or whatever. That may be right. For the most part here, we're going to be focused in on professional services here, where we're just going to be focusing on the leads here. Okay, so we're done here So that's really all we need to do with the Facebook picks up, Okay? But it's very important that you understand that the pixel is going to be where we're able to create all of our various audiences, where it's going to collect all of our data. Cost per lead cost for action, right? All of that. So very, very important that you have a fundamental understanding of how this pixel works, right? We have gone over here. We set it up on the home page, right? And then the thank you page is allowing us to track those leads. So that's gonna be here for the Facebook pixel, and we'll see on the next one. 102. Traffic Campaign Ad Setup: in this video, we're going to go over how to create an ad from a disease. So we're going to set up our campaign here, and the first type of campaign that we're going to run is the traffic. And the traffic campaign is typically what we're going to be starting off with when we're running ads for our clients to a specific landing page to take a specific offer. It's going to be between the traffic here and the conversions, and I'm going to walk through in another video how to set up a very specialized conversion campaign right out of the gate, because the conversion campaigns here are typically not going to be ran initially because, as you can see here, we have the different stages of awareness, consideration conversion. This is more for, like, large brands that just want to create that awareness, right. We want people to actually taken action and fill out their information, so we're going to be focused in on the consideration and conversion stages right and a conversion campaign. We can I use this to start right away as well, but there's a different strategy for that. So for this one here we're going to set up a traffic campaign when we're starting out with the traffic campaign here and we're getting the clicks. This is a great way for us to look at the data that we're getting back. And you don't want to touch this for at least three days. Okay, 72 hours and what we're able to see from the data that we receive is that okay? What is the cost per click and what is the cost per landing page of you? Because it for generating a ton of clicks. But then when they land on the landing page, they're not taking an action. Well, that's typically telling us that there's a problem with their landing page, right? And so we want to be able to make that more congruent and look at hey, is our ad, you know, actually saying the same thing that our landing pages right, because the ad may be getting the clicks. People are resonating with it. However, when they land on the landing page, they're not putting in their information and taking the offer. So there's a disconnect there. Okay, And then obviously vice versa. If we're not getting very many clicks to the ad, however, those that are actually clicking right the little amount of clicks that we're getting are actually converting on that landing page. Then that means that there's a problem with our Facebook at right. Are actual ad creative? So it's important to understand that in the very beginning, to look at those metrics after those 72 hours and then be able to continue to optimize. So let's go down here and this just create this particular campaign here. Dental implants. Okay, let's go to continue. And then we want to have our audience here. This is very simple for us to set up. Let's just put 25 to 60 okay? And then we'll put dental implants, and we have a whole entire section on the naming structure. This is just more to give you an overview of how to create an ad here. Okay, so we're running a traffic campaign, we're going down here, and then we want to set up our particular audience. So we want to get into about 25 to 60 both genders, air. And so what, we're going to update here is the location. And so what? I like to do is go to an actual business or whatever business that you're working with, right? Whatever. Clients. And you want to get their home address as far as their location. So then we can target a mile radius from their actual location. So let's go ahead and plug that in there. Okay, Great. And so then we can do 10 mile radius right from the actual location. You could do 15. You go higher. But for us, that's just go to a 10 mile radius. That should be just fine. And so now we're going to be targeting people 10 miles from their location, which is fantastic. Great. Here we have a bunch of other detail targeting weaken target demographics, interest behaviors for most local businesses. You want to leave this open here and let Facebook gather the data and optimize for us, right? Because once we start finding people that are clicking, engaging, interacting with the ad, then Facebook is going to go out and find a similar people that fit those characteristics. So let's go down here. We have this set up, and if you want to even name this and save this here Ah, that's a until in plant a 10 mile radius. Okay, just go ahead and save that right there and then we'll go ahead and go down here now and we want to optimize for link clicks. We can also optimize for landing page views pretty much the same. However, the link clicks what I found to be the best when first starting out. Because we want to get those clicks coming in. And then for the budget and schedule, we can leave it at 10 or $20 per day, depending on the budget that the client has. Obviously, the more that you can spend right away, the more data you're going to be able to gather. So let's just leave it at $20 per day there and here we have some different options where we can choose when we're getting charged by impression or actual click. Obviously, we want to just focus on the impressions here. We want to get the lowest cost of impression, and then we're not able to change any of this other stuff here. And I wouldn't worry about it because here, if we want to specialize, when are ads are being shown right? This is where we need to set it up. However, we need to have a lifetime budget. Okay, so let's say that you wanted to show the ads from 9 to 5. Only in that particular timeframe, right? You would need to select a lifetime budget. However, for most local businesses, especially for like a dentist, Ah, lot of these leads will come in at different times of the night because people will be on Facebook scrolling on their newsfeed and they'll see an offer, the scene ad and then they, you know, submit their information. And then that business conf all up with them the next day. So let's go to continue. Now that we've set this up, we have just a simple audience here, right, 10 mile radius for men and women, right? We have both of the genders here, and you can obviously test either one. But for this, we're just going to leave it at that. And then we're going to go to continue, and then we want to, let's say Lane this then told in plants. And then we can put the particular adding here, which is the implant image. Okay. And then make sure right here you select the right page that you're going to be setting up this ad on until we go right here. We want a single image or video, and then we want to add the media, Okay, at image. And then here is the implant. And then let's go ahead and add the implant there. Okay, Great. We have the implant. And then now what we want to do is actually write out the copy. So let's check this out on the desktop newsfeed. All right, so let's go ahead and write out our copy here. That's right. Everybody loves a great smile, and we specialize in great smiles. And then, for a limited time, we're offering 11th time visitors a dental implants for just 99. Okay, then we put that's a savings of $800. Okay? And then click to claim this special offer and smile with a little more confidence. Perfect. So this is the ad copy right here. People are going to be able to see this whips. Looks like there we go for just 99. Okay, great. That's an average of savings. Okay, 100. Okay. Great. And so now we want to go right here and have our headlines. And this is where we want to be, concluding here with our offer. So 99 dental implants offer, okay. And then leave it right there and then for the description right here for a limited time. Okay, great. So now we have this adhere set up. We have the ad copy. Here we have the 99 dental implant offer headline, and then the description right here is well, so everything is congrats. And just, for example, purposes. We're going to take a landing page here, cross bass pro cleaners, and I'm going to put that in here, and you should understand that. Obviously, this is not the right landing page here, but it's more just giving you an example of how this process works when you're creating your ad. You know, obviously you wanna have the unique landing page for this offer here, but this is just for an example. So we're going to put in the crawlspace cleaners there, okay? And so whenever somebody goes to and clicks on this ad, they're going to go to the crawlspace cleaners dot com. Right? And you obviously want to have that be a friendly girl. So whatever landing page you're using, making sure that it's all congregant and relevant as much as possible. And then if we look at the call to action here we have learned more or book. Now, either one of these will work. The learn more, obviously, is a little bit more indirect, right where you're just telling people to click on the add to learn more. The book now is a little bit more of a direct call to action where you're telling people Hey, sign up and book an appointment now, right? So let's go down here. Obviously, we wanna have the pixel set up and then we will be able to go to confirm here, and it should take up to 24 hours for the ads ago life. But that's pretty much it here, as far as what we're running and how we're setting up the ads. Just a simple walk through. Want to make sure we have the headline, the text, the image ing rank, and then be able to go to confirm here. And obviously you wanna have our picks, those in place. Let's say we had this page here for the dental implant. We want to make sure we have the right pick. So here and then also the right pixel event with the thank you page. So let's go. Thank you. Right here on this page. It should have a lead. So let's go down here. Just like it is right there. We want to make sure that this particular page here, right, it's going to have the lead conversion tracker. Okay? Because obviously when somebody's landing here to this particular page, it's telling us that this is a lead now. Okay, so that's how you're going to launch the clicks campaign, the traffics. This is going to be typically your very first type of campaign. 103. Setting Ad Budget and Schedule: in this video, we're going to go over the ad budget and schedule. So one of the first things that you want to take a look at here is the optimization for ad delivery. Okay. And this gives us three different sections here that we can select. The 1st 1 here is talking about the impressions they're going to deliver the ad Tuas. Meaning people, That's possible, Aziz, many times as possible. Okay. And then the post engagement here is essentially what we're looking for because what this is going to do is it's going to deliver the ads to the right people to help get the most likes shares comments right on the post for the lowest cost. And that's exactly what we're looking for here, right? We're looking to set up a page post engagement to be able to build that social proof, that engagement with our ad. So then we can reuse that particular ad on a conversion campaign, right, and be able to have that built in social proof that engagement and be able to increase our amount of Leeds because once somebody has see an ad and they see that it has a ton of engagement likes comments, right shares. They're obviously going to be drawn to it and want to find out what it's all about. And so this is what we're looking to accomplish here. This is what we want to optimize for, right? We want to show it to as many people as possible so that we can get the most interaction through it, right? And then right here, cost control. This is if you have a very specific cost that you want to stay within. I wouldn't worry about this right here. I would focus more down here on the ad schedule and budget. And normally what you want to start off with is at least $10 per day. Okay? And what you can do is you can actually run your ads continuously, right? And not ever stop them and believe it or not, for the local space. If you're doing like dentists, if you're doing like anything that service based where it's not immediate, right then I would leave them continuously, right, because you'll find that a lot of people sometimes are scrolling through their phone at night or on the weekends and they seen at and then it really hits them and they want to, you know, learn more and they'll submit their information. So running the ads continuously isn't necessarily a bad thing. And I highly recommend it. Now if you have, like a local service business that is only in operation for certain hours of the day, right, 9 to 5, you can go ahead and set that up here specifically. So let's go down over here now to the show me more options. Now you're going to get charged per impression, right? This is not Google PBC. We're not getting charged by click. We're getting charged by each time somebody sees the at and then we have the ad scheduling here and the delivery type. So the delivery type I leave this as standard here. I wouldn't worry about this, which you can also do is have, like, a lifetime budget. But I wouldn't recommend that for what we're doing here in the local space and for the majority of the type of businesses. And we're going to be working with the daily budget is just fine and just running the ads continuously and understanding that you know what some businesses may only want to run ads during the day during certain hours, and we can set that up right here. Okay, so this is really all you need to know. Here is faras the budget and schedule. Typically, if you're running ads, you're just going to be starting out with that $10 per day, and then you can increase the budget 2025% right. However, in the very beginning, you want to launch the ads and not touch them for a few days, and we're going to go over more into the optimization, Another video. However, when you first start the ads just a quick tip. You don't want to be doing anything at all with it. You want to let Facebook do its thing and gather data, right? And then after three days, three or four days, you want to look at what are the metrics? What is the data coming back look like and then be able to optimize from there. Okay, so that's gonna be here for the budget and schedule, and we'll see on the next one 104. Clicks Campaign To Conversions: in this video, we're going to go over the conversion campaign now, this is something that you want to do. If you want to get immediate results for your client, if you have some specific offer that you want to get immediate results for I mean, this is going to be the best way for you to go about that. However, what you want to do first. And we walked through in another video, the pixel. So making sure that you have the pixel installed right, like we went through in the other video and making sure you have a custom conversion created just like we installed on the thank you page where it's telling us that when somebody lands on that page right, that means that their lead, because that's the only way they can get there. So make sure you have your pixel installed, and then you have your lead conversion, right? Custom conversion on the thank you page. So let's go over here to conversions and this is gonna be where we're optimizing for clicks , right? And then we're going to actual conversion. So when we're optimizing for a conversion, we have to understand that that could be a lot of different things. And for this particular instance, like I mentioned, to be able to get very quick results were going to be optimizing for conversions of clicks . And then we're going to switch the conversions from clicks to actual conversions for leads , right? So let's go down here. And let's just name this dental in plants. This is just going to be an example here. Make sure you're following along with the proper naming structure, and then let's go to continue and then we'll set up. Here are particular age. Let's just say 25 to 60. All right, so now that we're here, we want to make sure that were selecting the right conversion event that we installed on the landing page. Right? This is going to be the lead here. So whenever somebody's landing on this thank you Page, this is going to get triggered right here. We see there's a lead right there, So let's go ahead and move forward with this Now. What we want to do here is make sure that we're optimizing for the right type of conversion , and that's going to be the link clicks right here. Okay, because we want to get the most money cliques within a three day period or anywhere between 20 to 30 klicks, and then switch it to a optimization for conversions. OK, very important here. What we're looking to do is kind of hack this with Facebook, where we have a conversion campaign. However, we're not optimizing right out of the gate. Four conversions, right? We're optimizing after about three days or 20 to 30 clicks on time. So let's go to link links right there. Okay, great. Now notice this here. This is saying that the particular adhere is going to be optimized, not for the actual conversions. And that's precisely what we're doing here. We wanted to get optimized for the link clicks because then that is an actual optimization trigger. And then once we start getting some data on the link links, right, then we can turn that into the actual conversion. So very important to understand their that what we're doing here is we're letting Facebook optimized for the conversion of the link Click. And then once we get that data, then we switch that to a actual conversion. Okay? Because we wanna have data before we can turn on the actual conversions. We could just put a simple audience here for the dental offer. So let's just say or targeting people 25 to 60 Okay? And then let's grab this particular will this address right here and then we want to do a certain mile radius. So let's go to edit right here. Exit that and then boom. Right there. Okay, great. 25 to 60. That's gonna be good right there. Okay, great. And then we want to make sure we have the right edit placements here. So then going right here. This is where we want to set our budget you can do is lowest 10 but obviously recommended here is 20 s. So let's go ahead and run this continuously. If you want to run this, you know, between a certain time frame, you can do that here, but for this, we're just going to leave it as a daily budget right there. Uh, and so now we're going to go to continue here, and then we're going to set up our at now. I'm not going to create an ad here. I'm just giving you an overview of the clicks. Two conversions because after about three days and we get about 20 or 30 clicks, we then want to go into the specific ad set and then change the conversion from clicks to actual conversions. So get this set up here with the clicks. A conversion. I gather that data 20 or 30 clicks, and then after that, go back into the ad set and switch the conversions. Let's go to right here. Switch the conversions in your actual campaign, right to now be conversions for actual real conversions, Right? Like I've mentioned, this is a really nice little neat hack here where you can optimize for those clicks. First, get those clicks 20 or 30 with about three days and then come back in here to the outset level and switch this to an actual convergent right there and then boom, right then. Then Facebook's going to go find those individuals that are most likely to convert into a lead. Okay, so very, very powerful strategy here, And that's gonna be here for this one, and we'll see you on the next one 105. Page Post Campaign Setup: in this video, we're going to go over the engagement campaign now. This particular campaign here is gonna be great for social proof and easily building retargeting audiences. So what we're looking to do here is fine people that are going to be Lanqing commenting, sharing right, which builds up that social proof within our ad and creates that brand awareness because if people are, you know, sharing, if they're liking it, mostly if they're sharing it, that is essentially getting people recommendations and referrals to our particular brand or your client's brand. Obviously, if you're running the ads there for them now, there's three different types of campaign engagements that we can do here, which is the post engagement and the page likes and also the invents responses. But we're not going to be working with this year. We're just going to be working with the Post engagement, and Paige likes. So the post engagement. This is where, just like I mentioned, we can create those likes comments shares because Facebook is going to be showing this. Add to those who are most likely going to be actually clicking, actually commenting, liking and sharing in the first place until we can create custom audiences based on that. And then Paige likes as well. Page likes is something where we are getting people to just like our page. And it's very good for warming up a cold audience because if somebody is liking our page, then they have seen our brand. They are familiar with it, and they have, you know, actually clicked on the like button to like the page. So they already are familiar with this, right? And so once we have people that have liked our Facebook page, we can then create custom audiences from those individuals. So everybody who has liked the Facebook page right? And so then that means that we can run ads to the warm audience that actually likes the Facebook page. So this is really good here is faras the engagement too build? Like I said, Social Proof with the Post engagement and or with the page likes to get people to actually become fans of our brand of our business and then create those lookalikes and custom audiences based off the two here, right with the post engagement, we want to create audiences off of everybody who's like and commenting, sharing with the page engagement here. We want to create an audience of everybody who's like the Facebook page, right? And so let's go ahead and create a post engagement here. Dental engagement. Okay, so let's just make this be for a dental client, and we want to just create that awareness and get as much engagement as we can. So then we can create that look like audience. So for this year, let's just put this Ah, dental, um, office Seattle. Okay, which is named this here. We have the naming structure in a different video, but I just want to give you an overview, an example of how we would set up the engagement at. So we have that set up right here. Let's go right here and grab this address. Okay? And then exit out of there on what changes to 25 2 55 Okay. And we can test individual genders, but for this will just leave it at all genders, male and female, and then we'll leave it open. Well, that Facebook optimized for us to find the right type of individuals. And then we can save this audience right here. For this is going to edit placements here. We only want the Facebook news feed right there. We want to exit out of this. Okay, so we should be good there. And then for this we want to do, you know, at least $10 a day, okay, And then this down here, I would leave it exactly how it is. And then we would go to continue. And so what we can do here is we can create an ad, a brand new one, or we can use an existing post. So, for example, let's say that we created another engagement post previously, and it was very, very popular. And then now we want to create another one and be able to utilize that same exact post. Right? We can do that here, Okay? And we can maintain all of that social proof on that ad, right? All we got to do is select the post. So for this year, we're going to create an ad here, and it's just going to be single image. Let's go to add media and let's go to add image and let's go to stock photos. Let's make this for a dentist. Let's see here. Okay, this is. Go ahead and select this one right there were actually right here. Let's move this one. That's like that one right there. And so this is just going to be an engagement, right? Just an awareness. We're getting people to become aware of the actual brand here and not necessarily looking for any kind of action to be taken. The action that we're looking for, which Facebook is going to optimize for anyways, is the likes, comments and shares, right? And so here, lets go, even go back over here. That's just grab this simple text right here. Just an awareness. Okay, Uh, care here. That's cocky. This until notice here. This is not anything as far as call to action. It's just Hey, we want to let people become aware and we want people to comment, share and like, OK, so no button there. And then this is where we said in our parameters on and then we're good to go. We would go to confirm and then be able to kick this off and then based off of the audience and the data that we get here, right? This is where we can create those custom audiences and also the lookalike audiences as well . So just to recap here, remember that an engagement campaign isn't getting us any type of leads. It may have leads coming in. We may get some opportunities through there, but for the most part it's just creating that awareness, that social proof, getting that data information so that we can create those custom audiences based off of the user interaction, right? 106. Traffic and PPE Ad Stacking: in this video, we're going to go over the traffic and engagement add stack. So the way that this works here is we're going to have to separate campaigns, and we're going to use one ad. So let's look over here and think about this. 1st 1 right here. This is a traffic campaign. Okay? This is going to be the one where we're getting the link clicks, right. So this is traffic, and then it's going to run to one ad, right? We have the same exact audience here. Let's say we do 25 to 55 okay. And so right here we have our ad, and this is going to be the same exact add that we're going to be running over here in our engagement. So this is going to be an engagement PPE. Okay, so we have our traffic campaign for the clicks, right? This is one ad right here on this ad right here is going to be the same exact one that we're using over here. So let's go down here. 25 to 55. Okay, So two different campaign objectives traffic right, clicks, page, post engagement, and then the same exact ad. Okay, so the only difference here is that we are running just two different campaigns. Everything else is the same. This as far as the ad set targeting and the actual ad is going to be the same, because over doing here is we're sitting up this traffic campaign and we're getting some clicks. We're getting some data there, and then we're going to automatically, okay, create a particular engagement ad right here as well. Using the same exact ad right here with the Post I d. And so went up happening is that once you have a adhere through the traffic cam pain, there's going to be a very specific post I d that we use here. And so our whole intention here is stacking both of these because what we're doing is we're able to stack the likes to comments to shares okay for both of these, and we're going to walk through step by step, how we set that up. However, the main intention here is to be able to get let's say, out of one million people that were targeting right, 500 of those typically are going to be just, for example, purposes here right. 500,000 of those are going to be those that actually click right that are actually, you know, taking action. And then the other 50% of those are going to be the ones that are engagement folks, right? That, like that comment that share but don't really take any kind of action is far submitting their information. So when we're doing this, we can knock out two birds with one stone because we're building up a ton of social proof here, right with the page post engagement. And then we're getting traffic and clicks, right? An actual leads coming in here through the traffic campaign as well. So one ad right here, right? One ad being shown in two different campaigns right simultaneously on this is extremely powerful here, right? Because then we get to if we have that audience of a 1,000,000 Now we're catching both of these folks frame so very, very powerful here. So let's go and let's create a traffic campaign. Let's just leave this here dental implant, OK? And this is just gonna be, for example, purposes. Here, Let's go dental implant offer. Okay. And let's go ahead and copy this address here and its exit this right there and then put in the address. Copy this. Okay, great. Will do. 10 mile radius, and then we'll do 25 to 55. Fantastic. We'll leave that there, OK? And then we will do the link clicks there we will to continue, and then we will create this, adhere and it'll go live, and then it will have a specific post. I d. We've got that set up. Okay, great. Okay, So now we would launch this campaign. We would go to confirm, OK, and then we would get a specific post i d. Here. Okay. And so we'll use this exact one for our engagement. Okay? And so let me go ahead and confirm. Okay, So this particular dental implant offer here that we put together let's go ahead and turn all these off here. I just want to show you here how we would set this up. Okay, so now we want to do is go to the ad here, and we want to go to edit. Okay, So if you want to grab the post, I d will go right here, and then we'll go to share link and then we'll copy this right here. And then we go right here and then we'll get a post. I d. Right here. Okay. Going to copy that? Right there. And so now let's go back over here. And then what we want to do is take this exact adhere, and then turn this into a knack. Actual engagement campaign. All right, so now we're going to go and create Ah, whole new campaign here, and we want to go. Let's go back. And we want to create a different campaign. Let's go to close and want to go back. Let's go to create. And we want to create an engagement campaign and we're going to use the same exact post. Okay, so let's call it's dental implant, okay? And then would put offer, we'll go to continue. Okay, that's put in here. We'll change the age here, and then we'll go to the particular location here. Let's go right here. Copy this and then put in the actual address here. Okay, Great. So now we have the 10 mile radius of the location. We would go to our bid here if you want to get the most out of it. I would say go at least $10 okay for the engagement here. And so what this is allowing us to do here is capture Ah, the whole entire audience. Because, like I mentioned previously, if we only have 760,000 people here, well, we're obviously not going to reach everybody because not everybody in that audience is going to be engaging, liking, commenting, sharing. And so this is allowing us to capture this entire audience here as much as possible with wide mix of people that are liking, commenting and sharing, and then also those from the traffic campaign that are actually taken action. So it's just massive social proof sacking, branding awareness and also being able to increase the number of leads. Right, Because obviously somebody is going to want to click on an ad that they see that has a ton of social engagement and performance. Right? So let's go down here. This leave it at $11 per day. Let's go to continue, okay? And this is where we want to use an existing post, right? So we'll put in the post idea in here. So now what we want to do is we want to add in that particular ad that we created right with the traffic. So let's go ahead and select post here. We can take the post ideal. We could just select this here. We'll go to continue. And so, as you can see here, it's loading up the exact ad right that we created with the traffic campaign. And so now we get to double stack our ads where we have the same exact ad right here that we're showing in the traffic, also showing up with an engagement campaign as well so we can maximize our social proof and our link click so we can get the most amount of leads. Right? So all you got to do here is get the post I d or select the actual post, and it'll pull up here so we can run simultaneously the traffic campaign with one ad and then use that same exact ad with the engagement campaign as well. And so that's gonna be here for this one, and we'll see on the next one 107. Conversion Campaign Ad Setup: in this video. We're going to go over the conversions campaign now for the most part, anytime they were doing a conversion campaign and we're not using the Clicks two conversions strategy were wanting to create a conversion campaign on Lee. When we have gathered data either through a traffic or engagement, I'm even video views and lead generation type of campaign. Because once we have created these types of audiences here right and created the custom audiences, lookalike audiences, all the different retargeting audiences, that's when we can create the conversion campaigns and actually allow Facebook to find those individuals that are going to be most likely converting right. However, it's going to be very difficult for us to find conversions, right? If Facebook doesn't have enough data and we're just creating a conversion to a cold audience, right. That's why it's important for this consideration face here, where we want to gather data on the pick so so we can create those custom audiences. And then we can use those custom audiences on the conversion campaign. So this one here lets just name this a dental implants offer. Okay, great. And what we're going to do here is we're gonna leave it for conversions. Okay? Okay. So let's go ahead here and adding a lookalike or a custom. Let's go with, uh see, here this is go with this one year. I know it's very low amount of audience size, but this is more just an example. And then we can actually, you know, go and create the ad, right. However, the biggest thing here that I want you to keep in mind I'm not going to go through the entire ad creation process because we've gone through that in other videos and you already know how to do that, right? And the most important thing here that I'm trying to get across Tia is that when we're running these campaigns for conversions, this is after right that we're gathering the pixel data from our Link Clicks campaign, and then we're creating those custom audiences and look like audiences and then driving them to a conversion campaign. Now, that's if we're not using the clicks two conversions, campaign strategy, right in the very beginning, right? Because we can easily optimize here for the clicks or the page views right. However, this is for after we've ran those ads and we've got that data one. Really make sure that you understand the difference there. Okay, this is after we've created those link click campaigns. We've created different, you know, custom audiences based off of Let's Say, we've ran lead generation campaigns. We've ran engagement ads and we've been able to create all those different audiences from people that did not taken action. They didn't submit their lead information, right. We want to create those custom audiences and then create a conversion campaign to input all of the audiences, right? So let's say right here I would have the custom audience or lookalike audience of everybody who landed on my landing page and didn't submit their information through the Links Clicks campaign. And then I can also target people that landed on the lead form right and then didn't submit their information. Right, so on conversions are fantastic for after we've gathered the data and then were able to get those into actual conversion campaigns. So that's gonna be here for this one, and we'll see you on the next one 108. Lead Gen Ads: in this video, we're going to go over how to create a lead generation ad campaign now something that I want you to keep in mind. Here is what the leads innovation forms. This is where we can have people submit their information right right there and then through Facebook without having them to leave the actual platform. Now this is good for us because it's very easy for the individuals to submit their information and actually convert into a lead. However, that also means that people can easily submit their information. And that doesn't necessarily mean that they're the most hottest prospect, right? It's just making it easy for them to submit their information. So you can start this out here as a lead generation campaign to gather leads, right? Gather a list and know and understand that this is going to be mostly to cold traffic. If you're just running a lead generation campaign from scratch now, the best way to leverage the lead generation campaign is by running this, too, an actual warm audience. So just think about the middle of funnel where somebody maybe has already lacked our Facebook page. Somebody has engaged with one of our ads. They have had some kind of interaction already seen the brand in the first place. The custom retargeting audiences are going to be great for this. Okay, however, it still works regardless, if you're running from scratch. But just keep in mind that this is going toe work the best when we can retarget individuals that have already been familiar and interacted with our brand. Especially they like our Facebook page. Right, because we can create a custom audience of everybody that likes our Facebook page and then run Lee Generation campaign to those individuals. And so now those air very, very hot prospects because they're already aware of our brand. They've interacted with us. They like our page, and now they're in the middle of fun, aware in the consideration states where now that it's easier for them to become a lead, and it's not cold traffic. Right then this dental implant legion okay, and then it's going to continue, and here we want to put the audience at said information. And then let's go down here. Let's grab the address right there, copy and then exit this. Okay, typically, what we would do here, like I mentioned for the best results is by running a retargeting campaign to those who have already engaged with us. However, for this example here, we're just going to run this too cold traffic. Okay, so let's go ahead and go right there. Boom. 10 mile radius 25 to 55. We'll go to continue its name. This dental implant, lead generation. Okay. And then we want a single image and let's go to implants. Let's go ahead and select this one right there. Okay? Great. Now we have the image right there. That's the implant. So I've gone ahead and copied and pasted the ad copy here. You'll notice we have the text up here. We have the headline. We have the u. R. L. We have the description as well, so we'll go down here and we will create a new form. Okay. And there's two different types of options. Here we have the more volume and higher intent. So this is a review step that gives people the chance to confirm the info. And so you want to test both of these here often times, obviously. Obviously 109. How To Create Video Ads: all right, so in this video, we're going to go over how to create a video for our video views campaign. So this is a great tool here that I recommend in video dot io. You're going to have a coupon code for, I believe, 10 to 15% off. I think it's about 10 to $15 per month and that you can create some awesome videos here from pre made templates. Two different types of stories. It's just a fantastic platform for creating very high quality videos, and what you could do is you can sell these to your perspective clients by getting your foot in the door and being able to create a very high quality value video and then sell it to your perspective client for 40 $50 just to get your foot in the door. And they can see the quality of your work. Now for this particular example here, we're going to create a dental implant video that we can use for our campaign because we want to retarget those who have watched a specific percentage of the video. So let's go to blank canvas here, and then let's just go to use this template even though we're going to change this around here. And so as long as we have this particular format here, all we got to do is go to the videos here and put in dental implant. And look for one of these here. Okay? Perfect. So what would do here is we'll take this and we'll add it over here, okay? And will use the full video. And so now we switch that out. OK, so let's not have any texture at all. All we want is his video to play. And we'll see here that when we pressed the play, it's literally just playing the video exactly how we wanted to be. And it's just showing the example here of how a dental implant is installed. Right? Okay, great. And so now what we want to do is we want to go to save. Okay, Okay. So let's go to preview an export here, and then we can go to export video. And now we have a video here that is going to be just for this particular project here, which is for the dental implant. And these are very simple and easy to create. Just a matter of going in there and selecting a specific template or being it with the type in whatever type of offer. Let's say you're running an out for for a carpet cleaning client or any type of local service business, for the most part in the video is going toe. Have ready done for you video templates that you can use in there for you to be able to create the's video ads so that we can create the retargeting audiences. That's really what this is really about. Here with the video views is that awareness that branding and our ability to create those retargeting campaigns. All right, so this video here is completed, and what we can do is download this here. And so now we have this video here, we can see it right there and very nice and simple that we're going to be able to use for our particular video view campaign. So now let's go ahead and go back to our ads manager here, and let's go ahead and create this video views here and then we want to do dental implant video views. Okay, it's going to continue 25 to 55 and then we want to appear. Name that 25 through 55. Dental implant video views. Okay, great. Now right here. We want to make sure that we are optimizing for through play. Okay? We want to make sure that we get as many views as possible for as long as possible. So let's go to continue now. So let's go ahead and name this the dental and plant video of you. Okay. And then we want to set up a adhere that is going to be showing the video. So let's go ahead and add a video here. Okay? Great. So what we did here is we grab the video that we just created, and let's go ahead and grab the copy now and let's leave this right here. Okay, Great. Let's go to desktop. So now we'll have this video views at here, and it will have an offer here. Right? We'll have the click here, and then we'll have the Billy link. OK. However, we know that this particular adhere isn't going to convert the best because it's being optimized for video views and not for conversions or clicks, right. However, we're still going to get some people that take action on this right? And so, even though only a small number of people will, we want to make sure that it is there for them to be able to click on the link and take action. This video of you here is to really show people how this works, right? As far as for the dental implant and so very, very powerful here for those that are watching this video at least 50% 75 95 so we can create those retargeting audiences. So this is how you create a quick video, adhere? Very, very simple. And like I mentioned, you can use the in video software here to create videos very quickly and easily. You can also sell them to your perspective. Clients get your foot in the door, right? Just imagine if you provided a video like this to your client, and then you even put in their brand name in there and let them know that you know, you're able to create customized videos and maybe you sell them this video for, you know, 25 40 even 50 bucks, right? Just to get your foot in the door. That's The most important thing here is understanding that once money is transferred right then that is a client now and there's trust built up so very, very powerful. Let's go back over here. This is going to be here. Obviously you want to have the pixel set up properly. You go to confirm and you to be ready to go. So that's how you create a video ad and how you can get a video created through in video that's gonna be here for this one, and we'll see you on the next one. 110. Facebook Naming Structure Overview: in this video, We're going to go over the Facebook ad campaign naming structures. Okay, so we know that there are three levels and setting up a Facebook at campaign. The first level is the campaign level. This is where we're choosing our objective. Our link clicks, video views, Lee generation forms, right conversions. And then we have the second level here, which is the ad set. This is where we're targeting our audience based on location, age, gender interest, right. And then the third level is the actual creative ad. This is where you were actually writing the copy. We have the different images, and so it's important that you name your ads properly so that you can create reports very easily and be able to look at the data. Right? And so let's look at the campaign level here for the campaign level. This is how we want to set this up. Okay. We want to have the offer name we wanna have, whether it's gonna be a link click conversion, lead generation. And then here's an example. So it's the dental implant 99 then the conversion. If we would have a PPE, that would be a page post engagement, right? Nice and simple. Very easy for us to keep track of here and then the ad set level. This is where we want to have the interest, the gender and the age. So here's a couple of different example. So for targeting just females, it would be female and then 35 to 55 work to put females right? And then, if you want it even more specific, you can put the city name and then male and female, and then the age here, 35 to 55 and then we have the ad level. This is where we have the name of the image or image type. And so you want to make sure that your ad level when you're naming your actual adds that they're essentially telling you what that ad says or what that ad has. So, for example, if you're running campaigns for like a dentist and you're using, let's say, Ah, one of the doctors, you can put male dentist working on patient if you have a female female dentists working on patient or if you just have a picture of a dental implant like we've been using through this program here as an example. Then you would just put dental implants image. Okay, so very important that you name the ads as to what exactly? That ad has, right? As far as the image. If you have a video in there, obviously you wanna have video of X, y and Z. And so let's say that you had a dental implant video, right? You obviously want to change that right there. So this is essentially how you want to name all your different campaigns, Okay. And so you want to make sure that each campaign level you have a really good description of what your offer is or what you're promoting, and then the actual objective type, okay. And then the asset level, you can put city, you can put male female and then the age and then the ad level, essentially having a description of what that image or video is about. So that's gonna be here for this section, and we'll see you on the next one 111. Campaign, Adset, Ad Naming Structure: in this video, we're going to go over how to properly structure and name your ads. So the first thing that we want to do here is we want to name the campaign properly. So let's go to engagement here and let's set up the engagement name here. So this is how we would do it. Okay, so let's say that we were running for a dentist, a dental implant. So Bento implant. And then we would put the cost that say it was 99. Okay. And then from here, we would put the actual type of campaign objective. So this is going to be an engagement at here because our intention here is to build up that branding that social proof right and get some engagement on her ad. So then we can turn that into a conversion type of campaign right where we are able to use that same ad that has that social proof, right as a page post engagement, and then be able to drive the conversions. Right? So let's go down here and let's name this PPE right page, post engagement. So that's how you'd want to set that up. Okay. Nice and simple. right and let's go to continue. And then here on the ad set level, we would put our audiences. So what we want to do is we want to, let's say, select that particular area for here. Let's put in Seattle. So let's go. 10 mile radius. And then let's put the age here to, let's say, people in their thirties, let's go 35 to about 60. Okay? Because typically, the individuals that are going to be getting these are going to be within this age, right? You're not going to have somebody looking for a dental implant, you know, at 18 19 years old, so we can leave the genders open, okay? And we can allow Facebook to be able to gather that data for us. And so we want to also leave this detail targeting open as well. Okay, The best thing that we can do for Facebook to get us the best return on investment, highest return on investment. And the best quality leads is by giving them large audiences so that they can go out and find the right individuals, right? That air clicking that are taking action that are doing what we want them to do. And then Facebook can go user ai and then show the add two more of the same type of individuals, right? The facebook algorithm is very, very intelligent. It does a great job when we're able to give it a large enough audience so that it can go out and find the right people. Right. So let's go ahead and leave there like that. And so up here, the way that we would name this is, let's say Seattle. Okay. And then male female. Okay. And then the age group 35 to 60. And if you want to get more specific here, you can put male plus female. Okay. Ah, so this is pretty much all you need here to help you understand, right? That you know, you're targeting dental implants, right? And then this particular audience is Seattle male and female, 35 to 60. Okay, so that's how you want to name the ad set level. And so now that we that we want to name this here is we want to have our offer. Okay, So let's say dental implant ad number one nice and simple doesn't need to be anything so ordinary, right? We have our campaign objective up here, where we have laid out the dental implants offer right for the costs and everything right for 9 99 And then we have the ad set where we have named appropriately for that particular audience, right? And we've designated whether it's male, female or both, and the age group. And then here is just a matter of naming it nice and simple dental implant at number one. And you know we should be good to go. So this is all you need to know as far as how to properly name the campaign, Ad said, and add levels. And so that's gonna be here for campaign ads. Set and add name in structure and we'll see you on the next one. 112. Facebook Ads Copywriting Templates: in this video, we're going to go over seven Facebook copy templates. Now, these copied templates have been used created by specific formulas, and they follow a very specific structure. The most important thing here that you want to pay attention to is the structure. Because as long as the copy is following this structure that it's going to be very easy for you to come up with persuasive Copy. Now, another thing to keep in mind is a relationship with the audience, because the messaging for those that are already familiar with the brand have seen the brand before have already become familiar will be much different than those who are completely cold. Audience have never heard of seeing the brand previously. Now the ad copy here has been created from scratch, and the whole intention here is to give you a structure and a formula to follow so that you can come up with even better copy here. Now, one thing to keep in mind here, you never want to mention the word you and where you're talking to a specific individual. Facebook does not like that. Now, in this template here, I do have the word you and some of the actual copy. However, like I said, this is just, for example, purposes and what you want to focus on a pay attention to is the structure. And as long as you're following the structure, then you should be good to go as far as coming up with your own type of copy for your own offers. Right now, other things to avoid here, talking about personal attributes, having any kind of both claims, talking about money like, Hey, how you can make X Y Z dollars in 30 days, or how you can lose weight and 30 days showing images that are zoomed in on a particular body part and then showing before and after photos in the weight loss industry. Now you can use before after photos. If you're doing like construction, where you have like a home remodeling company you're working with, you can show a before picture of a particular area and then an after picture where you show the actual final product. However, in the fitness and weight loss base that is not allowed, Facebook does not like that, and so some work around here that you can do instead instead of saying how to or how you can change it, to how I or how I did this or how I was able to do or accomplish. X, y and Z. So speaking the first person. Here's how I bring local businesses more customers rather than Here's how you can bring more customers were more leads to local businesses. Remember, we want to stay away from using you and calling out the individual. Facebook wants to really make sure that it's providing a great experience for the actual user. And it wants to keep Facebook a happy place, so to speak, right where everybody that's on Facebook is only seeing happy stuff, positive things and where they're not making people on Facebook feel negativity or any kind of negative way. So you should look to using positive images, people smiling, laughing or maybe even serious pictures, things that are not going to have any kind of negative feeling or negative impact in the audience. And Facebook has image recognition software, so Facebook. When you upload a picture they're able to look at. If somebody's happy, somebody sad so their software can automatically tell what type of image that is. As soon as you upload it, and you actually start loading the ads, right? So look to use happy and positive words. Happy laugh, fun, exciting. Facebook wants to be known as that happy place, that exciting place where people come on and engage with their families and friends. And then when they see ads making them feel good, happy, fun, excited, entertained, right and not any type of negative feeling. So let's go ahead and jump into the copy formulas here. And so ad copy Number one is a pain question, and so here we can look at the five different sections. We have pain point as a question. We have a benefit, and then we have authority and or social proof and then another benefit and then a call to action. So here we have working hard at the gym, but not getting the results you want. X Y G. Jim's boot camp classes will hope you crush your fitness goals. Here we have a benefit and then trusted by hundreds of happy members. And then we have finally get the results. You've always wanted another benefit, and then the cause Action. Here, Sign up now for your free personal training session. So as long as you're focused in on this exact formula here for whatever offer that you have in place, this should work extremely well because again, don't look at the actual copy that I'm using here because this is just an example. But as long as you're following the formula and the structure, you should be good to go. Okay, let's look at a copy. Number two. This is for a limited time offer. We have urgency and scarcity, social proof and then a call to action. So our first line here is our 30% off personal training special ends tonight. This is urgency, right? Letting them know that in order for them to take advantage of this, they have to take this offer by today because it ends tonight and then joined hundreds of happy members who can't stop coming back for more social proof, letting people know that other people are happy because they go there and they get a workout and they have a great time. So then people that are reading this will automatically think that Hey, other people are having a good time, are happy members. I'm also going to be a happy member and then the call to action here is Don't put it off. Sign up now and get 30% off personal training sessions. Call to action. We used actually urgency as well. Right here. Don't put it off. Sign up now and get 30% off. And then the call to action is right here. Sign up and get 30% off. So let's go to the next one Here. Ad copy number three. So this is capturing attention with industry fax. So we have an industry relevant fact. We have the fear factor and then solution and then call to action. So the 1st 1 here, the average home is filled with over 9000 types of germs and bacteria, and then the fear factor. Children are most at risk to be infected. So for the families, right for the mothers, typically they're the ones that are going to be the ones that are in fear, making sure that their Children are protected and don't get sick. Right. And so, for the solution here we have protect your family with X y Z disinfecting product that eliminates 99.9 percent of germs and bacteria So this is a solution. So we have a relevant fact were causing a little bit of fear here with the fear factor. And then we're providing the actual solution and then the call to action. Get your X Y Z disinfect the product now for only X dollars, right? Very simple. Very straightforward. Again, What you're wanting to pay attention to is the structure of these particular ad copy here, because that is what is going to help you and allow you to create your own unique, persuasive copy. And so, number four, we have these social proof. So this starts out with a review or a case study and then a call to action. Since Mike started using X y Z service, their product or service, whatever that may be, has increased or improved three times or three X right. This could be whatever kind of case study maybe your client has, or maybe some results, that they have a review. And then the social proof plus call to action here joined hundreds of other happy customers who have used X y Z service to increase improved. They're X y z. Okay, now you don't always need to have a social proof. But let's go ahead and just add this in here because it definitely helps out the call to action, right? And so let's go to number five. So the number five is the creative imagination. Okay, this is where we have the Imagine Benefit plus solution and then another benefit and then realization pitch and then a call to action. So let's take a look at the example here. Imagine waking up and doing what you love every single day. And then we have imagine starting a business that allows you the freedom to work from anywhere in the world. OK, we have another benefit here. And then we have started next Y Z business today that has helped 100 others quit their job and work from anywhere in the world. Find out how you can follow in their footsteps. Here. Let's go to number six. This is the fax. So this is where we have a fact, fact benefit and then a call to action. So let's look at the copy here. Did you know that there are X y Z people in your area searching for a dentist on Google? Unfortunately, they're not able to find you because you're not showing up on the first page. Discover how you can show up on the first page and the capitalize on those searching for your services benefit. Click here to find out more so very, very straightforward. Very simple. Here we have a fact. We have another fact. We have a benefit and then call to action the number seven. Here we have the target audience, so it's target audience plus pain point and then pain point. And then we have an offer plus call to action. So let's look at the copy here. So savvy business owners know that in order to get to the next level, they must keep their pipeline full of leads. So target audience plus pain point rain and then nobody understands how difficult it is to manage providing a great service while also getting more customers quite like you. Right? So we're talking to business owners, and then we're providing them a pain point, and then another pain point right here is well, and then we have an offer and a call to action. Focus on what you do best and leave the marketing tow us, learn how you can get a pipeline full of leads here, right? And then the call to action. And so these air seven very powerful Facebook ad copy templates, structures that you can use in your ad creatives. So that's gonna be here for this one, and we'll see you on the next one. 113. Facebook Ad Split Testing: Okay, so in this video, we're going to go over the split testing. So when we come here to the at manager, we want to select whatever conversion were using and let's go ahead and select the traffic here for this one, and then we'll select this to on right there. And then here we can see what we can split test. So if we want to split, tested, creative or do we want to split test the delivery optimization, Theo audience or the placement? Now it's important for you to understand that you want to Onley test one specific variable . So let's go here for the audience and then we'll go ahead and continue their And so what we're going to be testing here is, let's say a specific age variance. So we'll have, Let's say in here this particular audience right here and so we can go ahead and test this particular custom audience right here. And then we contest another one here with, like, let's say, Alfa Bodybuilders. So we are testing two different audience groups here, okay, And this is going to be here at the ad set level. Okay. And so this is what we're actually testing. Now let's say you wanted to have just a simple audience here with just like a uh, let's say over here location to go right here. And let's exit out of this, OK? And will completely exit out of this here. That's knock these out. Okay? And then bone boom. And let's say we wanted to just reach ah, specific location here for this dentist. Let's just go right there. Okay? Great Boehm, we'll select that. We want 10 mile radius. And then that's what we wanted to select. 25. Let's go to 25 to Let's go to 55 k And then we can do men right? Who are update and then here. Well, knock all this out here. OK, so now let's go Over here. This name, this female dental implants, female Onley and then 25 to 55. Ok, let's go. 25 to 55 here. Okay, then let's go toe women on Lee and let's go to the location here. A 10 mile radius. Okay, great. And then let's go to update. Okay. And then we have two different audiences here. Let me go ahead and rename this here This is going to be dental in point 25 to 55 men king and then go to update. Okay, great. So now we have a specific audience ad set a here that is targeting Onley male 25 to 55 then female Right on Lee female 25 to 55 as well so we can split test both of these to see are more males converting more females converting whatever that may be right and it's very important. Here's understand that you Onley want to test one specific variable at a time. You don't want to be testing age and gender. You want to keep the variables the same except for one or else you're not going to get very good data because there's too many variables, right? So just testing one, making sure that you're just testing either gender age or whatever, maybe as faras interest and at each level right. If you're testing and split testing here on the ad, you want to split tests, you know just one thing, so that you can get that right data back and be able to find out which ones actually giving the highest return and then be able to turn off all the other ones. Okay, so that's gonna be a here for split testing, and we'll see you on the next one. 114. Facebook Ads Policy: in this video. We're going to talk about the Facebook advertising policy. Now, it's very important for you to come in here and take a look at this so you know what exactly to do. So your ads don't get shut down to your attic candids get shut down and you're following the actual rules with Facebook. What they're trying to do is they're trying to make it so that people are promoting different products and services, but they're doing in a very indirect way. So we're not calling out very specific type of individual like females between the ages of X, y and Z, right? We want to leave it as open as possible and provide the best possible experience for the user here on Facebook so that we're not attacking anybody. We're not making any kind of bold claims, right, And it's very nice and simple for that user to go and actually click on your ad and, you know, engage or take whatever offer we have. I make sure you follow this. Here we have the ad review process, what they talk about as faras the ad in the landing page on the steps to take If it's disapproved. The different content that is prohibited. Any type of discriminatory practices, tobacco and kind of drug related products, right? Unsafe supplements don't content making sure that we're not using any of thes and then the restricted content here dating state lotteries. All of this type of stuff here that we want to make sure that we are not using in our ads and then for the video ads, the type of content weaken, including those the targeting, the positioning, right, the relevance, the accuracy related landing pages. And really just understand that we cannot be calling people out Very precisely. Ah, lot of the copy that you want to be using in the Facebook ads is very indirect. We don't like I mentioned. Want to be talking to very precise people, and we don't want to be making income claims. So it's very important that you come in here and look through this. So you understand what is expected of you when you're creating ads now with the Google platform there a little bit more open and they're not as stringent where if they haven't add that you create and it doesn't go against their policy, they're going to let you know or just pretty much not running, and they're not going to do anything major with Facebook. It's important that you do this year and go through this and understand what you can and cannot do, because for whatever reason, they will shut down your ads. They will suspend your ad account, and it can take weeks and months before you get that back. Right, so very important here that you go through this and you understand what is expected of you , which you can cannot do so that you'll have successful ads and you won't have any risk of getting shut down. I believe a link to this page so you can review for yourself and we'll see you on the next one. 115. Facebook CBO Optimization: in this video, we're going to go over the Facebook campaign budget optimization, and this is a new rollout for Facebook, where we can set a budget at a campaign level instead of having it set up at the ad set level. And so I want to go ahead and walk you through this year so you can get a better understanding of how this works and how you can execute on having profitable CBO's. So the Facebook campaign budget optimization is where we are distributing the budget across the campaign and not the individual audience or targeting add sets right. That's where we typically set the budget in the ad, said Area. When we're targeting our specific audience, the interest right. So with setting the budget at the campaign level, this allows Facebook to automatically and continuously find the best available opportunities. Four results across your ad sets and then distribute your campaign budget in real time to those that are getting the best results. So if we look at the image to the right, we can see that we have one campaign that is being ran without the campaign budget optimization, and then the other campaign is being rand with campaign budget optimization, and so what you'll notice is the 1st 1 there. We have $10 a day for the ad set, right, and we have three different ad sets. And so what's happening is that Facebook is Onley putting $10 a day Teoh each ad set. And so, inevitably, some ad sets are going to get more results for that $10 And some were going to get less results for that $10 right? And so what ad set to we see, That's the clear winner. They got five conversions for $10 then on AD said three. They've got two conversions for $10 then at set 13 conversions for $10. So obviously here adds that Number two is a clear winner. Now, with campaign budget optimization, we can see that with at Set to there was $18 spent on this particular at set, and we got a ton more conversions because Facebook started noticing. Okay, Ad set to is converting very, very well. And what we're going to do then is we're going to put in the majority of the budgets into at set to because that is the one that is converting the highest and the best. Now this is what Facebook is doing automatically. It's distributing the campaign budget to the appropriate and set that's getting the best return. That's getting the best conversions. And so you'll notice on at Set one, there was only $7 then add said, number three on Lee, $5. So this is allowing Facebook to optimize the campaigns for us. It's automatically going to put in the funds into the ad set that is getting the best type of returns and conversions so very, very powerful here. Now let's take a look at some campaign budget optimization key factors. So what we want to keep in mind here is that Facebook campaign budget optimization get better with time. Okay, you may initially start out with great results if you're setting the budget at the ad set level. However, in the long run, over time, the CBOE wins out because it collects more data, more information, and then Facebook is able to use its AI to appropriately optimize a campaign. And then we don't want to have more than 10 assets within one CBO. That's too much for Facebook to handle. And then ultimately, if you want to control the ad set budget every single time instead of letting Facebook be the one that you know, actually distributing the budget accordingly, then you can literally just set up one particular campaign and then skip CBO. And then this allows you to control that campaign budget because you only have one ad set in there right in that particular campaign. And so this pretty much circumvents the CBO process. However, keep in mind that Facebook is utilizing CBO's to allow the advertisers to get better results. Better returns because the AI technology is able to notice and realize, Hey, this ad set Number two over here is getting great conversions. It's getting, ah, whole lot of action there. Let's go ahead and place the majority of our funds of our budget into this. Adds it here because it's getting the highest return so very important here toe. Understand how CBO's work, the campaign budget optimization because Facebook is going to be making this mandatory in the near future. And so it's important for us to understand how this works and that ultimately Facebook wants us to get the highest return on our ad spend because they know that we're going to come back and spend more money with them. So it's in their best interest to be distributing the budget at a campaign level because they're going to put the funds in the appropriate ad set that's getting the most conversions. You may need to watch this video a couple times just to understand it, but it's pretty self explanatory if we set our budget at a campaign level and we have three different ad sets and at set number two is getting the most conversions in return. Right then Facebook's going to put those funds and allocate them to that ad set because it's able to do that in real time because the data is collecting so very, very powerful. That's going to be here for the Facebook campaign budget optimization, and we'll see you on the next one 116. Facebook Retargeting Overview: in this video, we're going to cover Facebook. Retargeting Now Retargeting is one of the most powerful ways to reach audiences that have previously engaged with our ads with our website or have taken a specific action but haven't taken another. And so this allows us to easily stay in front of our audience if they've had any type of previous engagement with our brand with our ad with our website, whatever that may be and then show them additional adds, that may be relevant to an offer that they may have not taken or a product that they may have not purchased. But they landed on a specific page. So let's get right into this year. And so, as I mentioned, the retargeting is a form of online advertising that targets customers or an audience based on their previous actions. So, for example, what we can do is we can create retargeting campaigns that target people who have clicked on her ad and went toe a landing page and did not fill out their information. This audience would then see ads mentioning that they forgot to fill out their information on X y Z landing page and that we're giving them an extra voucher. We're giving them an extra 10 or 15% discount so they can actually fill out their information or buy that product. And so, by using retargeting, were able to keep our audience engaged, a reinforce our brand and our awareness and ultimately move people from becoming aware of us. You know, cold traffic. But then getting a little bit awareness of us to actually becoming hot prospects that are interested in our product or service because they may see us one time that may go to the landing page. Maybe they're not familiar, but their retargeting allows us to stay top of mind and let people know that we noticed that they landed on X Y Z page, but they did not input their information. And so let's take a look at this image over here on the right. We can see here that the very top we have Bob who visits a landing page. Let's say we're giving away a teeth cleaning or we're doing some type of dental implants offer where it's a special, right? So Bob clicks on the ad, they go to the landing page and they don't fill out the form. So they go to the landing page. They look at everything, but they don't put in their information. Maybe they get distracted. Maybe for whatever reason, they got disinterested or anything can come up right, especially with the fact that our attention spans are very, very short. He's gonna get put into a custom audience of those who landed on the landing page and did not fill out their form right did not feel that their information. So now Bob's going to see another ad mentioning to them that they landed on X Y Z landing page or they were interested in X Y Z offer and that they forgot to fill out their form. And they're going to see a coupon or another discount for them to go back to the landing page and actually fill out their information. And so it's this big loop where we're showing people on offer there, clicking on it. They're going to the page. They're not checking out. They're not putting in their information and they're seeing another ad, and then they get taken back to the order page or the actual landing page to fill out their information. So this is a very powerful way to stay top of mind for your audience, to build that awareness, to build out branding and to get people familiar because a lot of the traffic that you're going to be working with on Facebook is going to be. Quote new people that don't know about your brand about the business. And it's important for you to have them see multiple different ads of your brand so that they can know, like and trust you and then be able to take action because they've seen your brand multiple times. So this is the power here of the Facebook retargeting and using the pick. So to make sure that we're capturing all the data of those who have landed on specific pages and did not take our desired action that we want them to take and then being able to create custom audiences and show them different ads that tell them, Hey, we noticed you didn't do X Y Z when you landed on this page. Here is an incentive for you to go back and actually fill out your information or toe by excising product. So that's gonna be here for the Facebook retargeting, and we'll see you on the next one 117. Creating Retargeting Audiences: in this video. What I want to walk through is some custom audiences and look alike audiences that we've created based on a previous client here. As you can see here, this is back in 2018 a little bit back into 2019 and I want to show you the different types of audiences that we created. So as you can see here at the very top, we have a 2% landing page retargeting. So what we did here is we created a 2% the landing page retargeting where we are retargeting people who landed on the landing page within the 1st 90 days, and they did not convert into a lead. Same thing right here. But this is 1%. And then this one right here is a 90 days landing page retargeting custom audience. Remember, we have our custom audiences as thesis eat audience, and then we're going to create a lookalike audience because we can create a custom audience from video views from customer email list from Facebook page interactions. Right. So that's how we would create this custom audience. And then we would have the look alikes from those. So then we have here a look alike of 2% of people who opened a form right the lead form and did not submit. This is for the past 90 days. This is a look alike audience. And then right here, 1%. And then we have this custom audience, which is that seat audience rain that allowed us to create these look alikes up here. Okay, so this was the seat audience, and then these two were created from this here. I want to make sure that you're able to understand that. Ah, and see how we're creating these look alikes. Because this is the main audience here that we're using to create these look alikes. And so we could have gone up to 10% right? 12345 And one thing to keep in mind here is that Facebook loves data. They love a huge audience. It's a lot easier for them to optimize when they have more of a larger audience. Okay, so coming right here. This is a saved audience for home automation. So we created okay, manually. And then we set it up here at the same the audience, and then we have this one right here. Look alike. 1 to 2% video views. Okay, You see the TV there on? And then this is for the specific ad right here. Smoke detectors car. Okay. And then we have the 95% 60 days. So this is a look alike audience that we created for people who have watched the video at least 95%. And then this one right here, this is the actual seed audience. So this is the custom audience that was created, right? In order for us to create these two look alikes and so notice how the very beginning I have see a V V right. Video views, custom audience video views. And then the actual name of the ad. And then I have the 95% for the past 60 days Come and then, same thing right here. This is for 75%. Okay? And then I have the seed audience. And then we have another right here, look alike and look alike for 95% 95% rain and then 1% audience match, and then 1 to 2% audience match. Okay. And we have this seat audience right here of custom audience of the video of you, Frank, that allowed us to create these two. And so that's what you'll notice here is that you will want tohave a custom audience that is your seat audience and that will allow you to create all of the look alikes 1 to 3% 4% 5% and give you a larger range to play with. So that's how you want to set up your custom audiences right where you have the C A. And then you have, let's say video views or you have Lee generation or lead form, whatever that Maybe you want to make sure that you're naming them correctly and you're going to have a sheet, a dock that you can reference to make sure that you're naming these correctly. Okay, so just wanted to show you here how these audiences will look like and how you want to name them properly. So that's gonna be here for this section, and we'll see you on the next one 118. Creating LAL Audiences: in this video, we're going to talk about how to create looking like audiences in Facebook. So the first thing that we want to do here is go to the Create audience button and then we're going to have this drop down right here. And then we want to go to look alike audience. So let's say that I created a custom audience of people who watched the video at least 75% . Okay, I have a custom audience of those individuals, and so, after I create that custom audience, I can then go here to the lookalike audience and create a lookalike audience of that video view audience that I created of those people who watched ah specific video for 75%. Let's say that I uploaded a customer list and I created a custom audience from that email list. I can then go in here and use that custom email audience that I created and create a lookalike audience from that. So what it's allowing us to do here is create audiences that are similar to what the actual seed audience is about. And so here we can see we have 1% 2% and So as we move up and we progress, the higher the percentage, the less in common that audience is going toe have. So, for example, here with 12 and 3% these air going to be the most in common to our actual seed audience? Let's say that we have an audience here of the video views of 75% for specific video. If we create a lookalike audience at 1% this is going to be the closest as far as the commonalities with the actual seed audience. If we go to 2% it's going to be less in common, right, And then as we go up, it's going to expend wider and wider and wider. However, these are still great audiences toe have because they're similar to what we have as faras deceit audience. So we can create very large audiences from our seed audiences and start expanding very, very wide. Let's take a look at some of the tips here, so as you can see here, Facebook says, find new people who are similar to your existing customers, just like I was mentioning the lookalike audiences allow us to reach new people who are very, very similar, who also may be interested in a particular product or service and are very similar to our seed audience and then right here, create a look alike of your most valuable customers, right? If we have that customer email list that we can use to create a custom audience, we can then create that. I look like audience of that initial customer list so very, very powerful here where we can create a ton of lookalike audiences. And it's just a matter of creating our custom audience first and then coming in here and creating that lookalike audience. So that's going to be here for the lookalike audiences, and we'll see on the next one. 119. Creating Audience From Customer List: in this video, we're going to go over how to launch your ads if you have a customer list. So let's say that you just signed on a new dentist and you have their existing patient list . And so what you can do is create a custom audience off that particular patient list from your dentist and then also create a look of like audience from that customer lists as well . So you have to audiences there to play with now if your client also has a list of leads that they have not done business with, but maybe they have a lead database right then you can create two other audiences for those as well. So let's say they have an audience for their current patients. You will have a custom audience for that and then a lookalike audience from that right from the actual customer list. And then, if they have just leads that haven't get converted into patients, you'll create a custom audience of that as well and then a lookalike audience of that. So for this, this is just going to be if your client has already a customer list of patients that they're currently working with. And for whatever reason, they haven't been to the facility. And a while, they haven't done their check up or they want to try to get those patients to come back in for its heat cleaning teeth whitening or maybe even implant. Right? So the first thing that we want to do here is go to custom audience, okay? And this is where we're going to upload a customer list. And so here it's showing us the different information we want to include. Let's go to next. No, we do not include a value in there. So let me go ahead and grab this here. This is an example list here, and so will name this. Here are current X Y Z client patients. Let's put dental client here and then we'll go to next. Okay, email, and then we have here the first name and then the last name and then the city. So let's go to upload and create. And so now this is going to create us a list here of all of those individuals. Okay, so let's go to done here. And so now that we have our list, let's go ahead and create a lookalike audience from this list. So let's click on this year and let's go to actions and this create a look alike. And so for most local businesses, you're just going to want to do the 1%. That should be just fine. Ah, so let's put in here the United States. Okay, great. And then we want to do the 1%. That's fine. And so now we have our two audiences. Okay, we have our customer list audience rank from the dentist, and then we have our lookalike of that particular customer list. And so both of these lists are what we want to use to kick off the campaign because with the current patients, we can invite them back in two, get another procedure. Or maybe they've been putting something off. And maybe they went to another dentist, and your client wants to bring them back into the office and, you know, start getting their treatments again, right? And so the current list here is great for showing new offers to existing patients, right? And then the look alike. This is essentially giving us an audience here of similar individuals to this customer list . So great list here for us a target because we know that these are very similar right to the actual customer list. So keep in mind here, it's important for you to understand that both of these are going to have different offers . The 1% look like they don't know the client. They haven't had any prior experience with them. And it's going to require a typically different type of ad copy messaging, right to get them familiar with the brand. And then, actually, you know, submit their information to become a lead. And so that's gonna be here for this one, and we'll see you on the next one. 120. Facebook Audiences Insight Tool: All right, so in this video, we're gonna go over the Facebook audience insights. Now, this is a great tool here that allows us to come in here and look at different variations of different audiences, different types of pages, different types of individuals that are going to be most likely our type of customers as well. So what we want to do here is you want to look at everybody on Facebook, we want to look at the entire platform. And so let's say we have a supplement for bodybuilders and we're looking to find others that may be interested in our bodybuilding supplement. Okay, so the first thing that we would do here is we would go to the actual area here, whatever type of air you want to target, whether it be the entire world or you want to just target the us here, for example, purposes were just hyping the U. S. Okay, so the first thing we want to do here is type in bodybuilding dot com because we want people that are interested in bodybuilding supplement. Okay, great. So now we can see here that we have an audience of two million to 2.5 million people. Now, this is gonna be great here because it's going to give us information as to how we can break this down even further. So here we can see that we have the audience of 18 to 24 then 25 to 34 then 35 to 44. So this is typically going to be these two here, the best type of ages, the weekend target. And more often than not, it's going to be the majority of men that are going to be interested in bodybuilding products. So let's go to 25 through, Let's say around 40. Okay, that's going to be the best numbers. They're 25 to about 40. And let's go to all men there. Okay? And so we're going to just set up this audience here of men of 25 to 40. Okay. And then down here, we can look at the relationship status. We can see 34% of them are single. 19% of them are in relationship, and then 42% of them are actually married. So this makes sense here with the inter relationship and engage Typically, they are, um, you know, in a relationship, and they're more focused on the relationship more often than not. But those that are single obviously are going to be more focused on themselves. And then when they're married, they typically are able to focus on working out as well. And so let's look at the college here. 70% of these individuals have a college degree, and then we can go down here and look at some of the top job titles here as well. Okay, so now that we have kind of a baseline audience here, we have about 900 to 1 million people, and we've broken this down to 25 to around 40 for the men. Let's go to the page likes, and we can look at to your some additional page likes that these individuals are also going to be liking. And so one of the best things that you can do here is when you're creating different audiences, is create buckets of audience. So, for example, people that like bodybuilding right there typically going toe like these other products here or brands as well. And so what you can do is create a bucket of audience of people who like bodybuilding, not calm, and then create another bucket of audience, that of people who like bodybuilding dot com and BSN or and optimum Nutrition here, right? Same thing with Mussel Farm, right? So you want to create these buckets of audiences that give variation so that you can give Facebook enough data so they can find the right type of audience to continue to show your ads to. Now let's go over here. Look at BSN. Now we can see here they have over 1,000,200 people that like this page. Now, when we create an ad, our ad isn't going to get shown to all of these individuals. Let's say we selected, um, you know, bodybuilding or just this particular brand that we want to show her adds to for our bodybuilding supplement are at isn't going to get shown to everybody here. What's going to happen is our at is going to get shown just to a small segment of this audience. Let's say 1% 2% of this actual audience and then from that data from that information that Facebook is collecting as far as people engaging, actually commenting liking, maybe actually purchasing. You know, the actual product. They're going to gather that data, gather that information and then continue to show your ads to only those select individuals that are in alignment and connected and have the same kind of characteristics as those people who have initially engaged like to comment and bought your products, right? So it's not really ever going to show it to the entire 1.2 million. It's going to show it to a bucket of audience as faras the initial conditions and then based off of those interactions, it's going to find similar individuals off those initial interactions to show your ad two. Okay, so it does a fantastic job with the AI with the actual information that it gathers to go and continue to find similar individuals to show your ad to Okay. And one of the other things that we can do here is Look at the actual adds that this particular brand is running. So if we want to get some ideas while we want to look at the competition here, we can look at the ad library and look at what type of offers these guys have set up, and we can use these here for inspiration to look at what they're doing, how they're ads are actually looking. And you know what we can do to implement and integrate some of these feature some of these characteristics into our ads as well. Okay, so going back over here to the audiences. So we know that all of these here are going to be as far as for the vitamins and supplements are going to be in direct competition to typically what we're doing because we have a supplements, a bodybuilding supplement. So these guys are going to be the top brands here. And then this is another one here company sell your core and then it's going to show was a comedian here health and wellness website. So those individuals that are our target market are typically going toe have these things in common as well. And when we go down here and we look at the affinity score, the affinity score is how likely your audience is to like a given page in comparison to everyone else on Facebook. So the higher here as's faras the affinity, the more likely they are to like this page right, So we can see here. BSN optimum nutrition body Spartan. More often than not, they're going to also like these pages which it's showing up here. So then we can break this down even further. We go toe location, we can look at some of the top cities. We can look at the top countries here. Well, we only have the U. S. Location there, so that's not going to be, ah, problem there. So top cities here and then we can look at the activity here is well, we can look at the pages, liked the comments the Post liked, and then we can look at the device users here, which is great for ads so we can know which type of individuals are actually using desktop , which are using mobile. But not only that. What type of mobile device are they using? IPhone. Are they using an IPAD? Are they using an android device? Right, So we can look at that. These individuals are actually the majority of them are using an iPhone or an IPOD. Okay, so that's gonna be great information for when we're creating our ads. Okay, so let's go back to the demographics here and we can look at the fact that we have the ability to go into more advanced features here. So we goto advanced. We can break it down by language by relationship status. We already know here that these individuals are most likely going to be a Sfar a single here and married. So if we want to just break it down for Single and Mary, we can do that as well. We could go here to education. We can just focus on those who have college on maybe even the high school right here is well, and we could break it down as far as the work the market segments, right? And then we can break this down even further. So that's gonna be here for the audience insights. This is going to be a great tool for you to look at your competition. Look at the audiences that are going to make the most sense for your product or for your service here with this example here for bodybuilding dot com, you can see that we've been able to break this down quite a bit. We know what type of audience we're going to be targeting what type of similar pages that our audience likes as well, and we can look at the actual competitors. Facebook ads directly on Facebook, so audience insights, tool here, powerful tool, highly recommend, and we'll see you on the next one. 121. Get Access To Competitor Ads: Okay, So in this video, I'm gonna walk through how to get access to your competitors. Facebook ads. So the first thing that you want to do is you want to go to your competitors here. I'm going here to the Click Funnels Page. This is just going to be an example. Click Bundles is a landing page builder software. So let's say we wanted to come in a year and we wanted to look at their as that. They're currently running, and we wanted to get some ideas faras what's working for them and what we can use for our particular ads as well. So where we would go is down here to the page transparency. And this is going to be for any page. Let's say you're in the e com space and you have, let's say, a competitor er out there that you want to research. Make sure that you go up here to the top, you just tapping your competitors and you come down here to the page transparency, okay, and this is going to show you if they're running any ads and if they are what type of ads they're currently running. So let's go to see more here and then we'll go down here and then we can see right here that it says ads from this page and this page is currently running at. So let's go to the ad library here and then we should be able to see all the ads that they're currently running. Now this is for the US right here. If we wanted to look at for all. So this is going to be for all countries, and then we have this one right here and then we have these down here shows us the date and then the actual ad I D. And we can even click on these here and we can go to learn more. And we can go to the actual page that this ad they set up for and then we can go back and go to the add details we can look at some of the metrics here typically gives us some information about the ads. Well, not this particular adhere. It's not giving us the information, but typically were able to get some information about the Addis Far's the type of ad in the audience. So let's go down here. Let's look at another one here. Let's go to see add details. Okay. So not giving us any other information. And so here we have the multiple versions of this ad. So typically it's going toe have, like the same copy. However, you're going to have different images here. So, for example, if we go to number two, this is going to typically have a different image or different video, and then number three and the number four. Okay, you can see that the ads here, as far as the I D. Will change and you're not able to see here. But typically they'll have, like, different videos, different images to showcase different variations to see which one's going to convert the best. Okay, And so that's how you're going to be able to look at your competitors ads, literally. Just going to the Facebook search bar, coming back up here and typing in whatever competition that you have there and going down to the page transparency. Now we can go to the Facebook ads, a library, and this is going to allow us to see different types of ads from all different types of industries markets, right pages, whatever that may be. And so let's say we wanted to type in here body building if we were doing something in regards to, you know, actual e commerce and finding supplement products. OK, so this one right here, bodybuilding. Let's click on this one right there and then Boom. We can look at some of the ads that bodybuilding that calm is currently running so typically going to work best if you have a specific competitors that you already know the name and you could type it in here And when you come in here like I said, all you gotta do is type in the name. So let's go to another landing page software here. So let's go to lead pages. We saw the Click Funnels page there, So let's go to lead pages here and see if they're currently running any ads. OK, and so they are, until, like I said, nice and simple, come into the ad library, type in your competition, or go to the search bar appear, type in the competition, the brand, the company and go down here to the page transparency. Okay, so that's gonna be here for getting access to your competitors Facebook ads, and we'll see you on the next one 122. Facebook Ad Performance Metrics: Okay, So in this video, we're going to go over the Facebook ad performance metrics. So let's go ahead and take a look at these metrics here and will cover what each one of these means. So here are the results section. Here we have the Facebook leads, the link clicks. This is for whatever type of campaign we have set up here. This is for Facebook lead forms. This is for the link clicks. And then this one right here is for video views. So we know that these here are showing us all of the results for the campaign. And so here in the reach section, we can see that this is the number of people that saw our ad at least one time. Okay? And then the frequency here, this is how many times a person see the ad, OK, the average number of times. Now, this is something that you want to pay very close attention to, because that could cause audience fatigue and really annoy the audience. Okay. So, making sure that they're not seeing it too much frequency between 1 to 2, maybe three, is ok. I would try to be within 1 to 2 at the most. Okay, and the higher the frequency is civically from having smaller audiences. So that's why it's important for us. Toe have large audiences and to have enough of an audience for us to be able to have our ad shown to ah lot of different people and not have it shown a numerous multiple times to the same person, right? Cost per result. Here. This is essentially the cost per our campaign objective. So for here this was a lead generation form, and for each lead, it costs us 5 52 and then for each click here it was 39 cents. And for every 12th view, 13 cents. And this one here for every lead was 17 70 then here on the budget, pretty self explanatory. Our using the ad set budget and then the amount spent here. This is how much we spent for each campaign. 7 56 1 56 3 19 And then here's the total spend through all of the different campaigns. And so here on the impressions, this is the number of times that our ads were on screen. OK, this is how many times are at actually showed two different people and, you know, maybe they didn't see the ad or the skip through it, but it's the amount of times that the ad was actually placed out there for people to look at. Okay, how Maney impressions we had here. And so here we can see we had 91,000 impressions and then the CPM here, this is cost per 1000 impression. So for 1000 people to see the ad, that's about 14 88. Okay. And then for 1000 people to see this adhere. It was 9 83 And so this is essentially showing us how much it costs us to have. Facebook showed the ad to 1000 people. And so the link clicks here are how many people actually clicked on the ad okay and actually went to the destination. So let's say we had a landing page. How many people actually clicked on the ad and then went to the landing page? Or how many people clicked on the ad and then went to the lead form? Okay, so the cost per click here, this is essentially showing us how much they cost us for every person to click. OK, so we had 744 clicks that actually you don't clicked on our Facebook at. And then each click cost us $1 in two cents. Okay? And down here you can see the different costs and then the CTR, which is the link click through rate. This is the percentage of times that somebody saw an ad and actually clicked on the link. Okay. And then here we have the 1.46% 2.49%. So it's really giving us a good indication of how many people actually saw the ad impression. And then how many of those individuals that percentage right, that actually clicked. And then here on the all sections, OK, this is pretty much any kind of clicks anywhere. So this is all types of data's faras. Anybody just clicks on the ad. They want to click on the read more if there's long form copy. Same thing here. Everything This is counting all of the clicks, the click through rate cost per click. And so this is a totality of a number of different factors, and it's not necessarily the rial accurate data. The rial most accurate data that we want to make sure that we're tracking is the actual CPC click do rate, right. These right here and then the actual cost per result, not the actual all and then all here because this is going to tell us, you know, if somebody clicked on somewhere on the ad but didn't actually go to the landing page. So you'll notice here that the clicks all is obviously a lot more than the actual clicks for the link clicks here. So this is the data here that you're going to want to make sure you're keeping track of, and this is going to be mainly here for the local space. If you're looking to work with, like, e commerce clients, where you have some sort of product that you're selling, you're going to want to have a lot more metrics here. For example, you want to have at the cart at the check out page. You wanna have all those different stages if you are running e commerce campaigns now, for the most part, this is all that you're going to need to keep an eye on as faras them Facebook ad metrics, and you should have access to a Facebook Excel doc, where you'll be able to plug in various industries and look at the average cost per click average cost per lead cost per result. It will really give you good ideas for us if you're staying within that particular industry , so make sure that you're using that dark so you can really get a good ideas for us if you're staying within that percentage of what the industry standards are. Because for some industries, the cost per lead can be a little bit higher, and for some it should be a little bit lower. And it's important for you to know that you're either staying within the realm of the percentages or the actual numbers. And if you're not within those numbers, then you may need to do some optimization, right? And so this is how you can read the Facebook ad metrics that's gonna be here for this one, and we'll see you on the next one 123. Digital Marketing KPI's: in this video, we're going to cover the digital marketing KP eyes now the KP eyes. These are key performance indicators that essentially give us an understanding of how well our campaign is running. So let's take a look at what a k p I is right. This is a key performance indicator, and what this is here is a measurable value that demonstrates how effectively accompanies achieving key business objectives. Now for us. Since we're focusing in on paid ads, this is where we're going to see various KP I metrics. So let's go ahead and look at the 1st 1 here. So c p a cost per lead or cost per action or acquisition. Okay. And what this essentially means is how much they cost us to generate a new lead or a new opportunity. And then the formula for this is at spend divided by total lead. So here's an example. If we spend $100 we get 10 leads, that equals to $10 her lead. So $10 per lead is going to be our cost per acquisition costs for lead, right, $10. So for every lead that we get in, we know that is costing us $10 because we spent 100 we got 10 leads. Very straightforward. And so then we have the cost per click CPC, and this is exactly how it sounds, how much money is spent to get somebody to click on her ad, right? And to work out this formula. It's ad spend divided by number of clicks. So let's say we spend $100 we get 100 clicks. That's $100 divided by 100 which equals $1 per click. So for every $100 were spending, we are getting 100 clicks, and each click cost us $1 very straightforward as well, and a very easy for us to understand and then ctr click through rate. And so this refers to the percentage of people who actually click on the add. So an example of this is, let's say that we run an ad and it reached 100 people, and then 10 of those actually clicked on it. Then we wouldn't have a CTR or click through rate of 10%. So here's the formula. Number of clicks divided by number of impressions. Here's another example, We can take a look at 1000 people, see an ad and then 100 people actually click on the add. So that's 1000 divided by 100 right, because 1000 is the amount of impressions, and then the 100 are the amount of people that actually click on the add. So that's 10% collector rate. And then we have return on ad spin So R. O. A s. And so this is essentially how much we've made versus how much we've spent on ads. And then the formula for this is revenue from ads divided by ad spent. And so let's take a look at the example here. So we spend $2000 we make $10,000. The return on ad spend is 500% because that's $10,000 divided by 2000 which equals five. So either 5 to 1 or 500%. That's gonna be our return on ad spin, and then we have C R. The conversion rates and the conversion rate refers to the percentage of people who convert from prospects and toe actual customers or leads. And let's look at the formula here, So we have the number of conversions divided by the number of clicks. So we went through the click through rate right previously. And now we want to see out of how many people that actually clicked. How maney those actually bought or, you know, filled out their information or took our desired action. Okay, until we have 250 people who either by a product or fill out their information and then divided by 1000 people who actually clicked on the ad. And so our conversion rate is 25% because 1000 people clicked, 250 people actually converted. And so that's 25%. And then we have CPM cost per mile. And what this essentially means here is how much you've paid for 1000 people to see your ad . And the formula for CPM is at spend divided by impressions times 1000. So let's look at an example here. So we spend $100 on an ad and 5000 people see it. Okay, so our CPM is $20 So that means that we spent $20 for every 1000 people that salir ad right , that's our CPM. So every time 1000 people are seeing or add right the impressions, it's costing us $20. And so that's the CPM cost per mile. And then we have ultimately here the return on investment. This is the most important here because all the other KP eyes is faras a convergent rate CPM CPI C C p A. All that comes into play in our final return on investment. Right? So this is where we're measuring the total amount of return versus our initial investment. And so the R A Y formula is total revenue minus costs divided by cost. So let's say that we spend $100 on ads and then we get $500 in sales. So let's look at the breakdown here. $500 in sales minus $100 on that spend divided by $100 equals four. So are our Why is $4 for every $1 spent? So 400% because we spent $100 on ads and we made $500 on sales. So these KP eyes here are very important for you to understand in the digital marketing space are why is typically going to be like I mentioned the ultimate number that you're going to be looking at. But when you're running your campaigns, you want to make sure you're looking at the cost per lead cost per click. Click through rates so that you can better optimize your campaigns and find out whether or not you need to adjust or modify your ads or adjuster Modify your landing page or any other part of your funnel. So that's gonna be here for the digital marketing KP eyes and we'll see on the next one. 124. Facebook Ads Pitch Deck: All right, So in this video, we're going to go over the Facebook ads Advertising solution, presentation deck. So this is the actual pitch dick that you're going to use when you're on the second call after your discovery call where you're actually walking your perspective, client, do your entire process, do your entire system here. And so what I want you to do is I want you to make this your own. I have some examples in here, and so this is a full presentation here that includes a case study that you'll be able to use. So let's go right ahead and jump in here. So the first thing that you want to do when you're walking through a presentation, you want to give your perspective client a simple over the shoulder high level overview and letting them know here. Hey, you know, we have a Facebook ad that we creates. We developed a copy, the messaging, and then when the audience sees the actual Facebook ad, they're going to click on the add, and then they're going to go to a landing page where they're going to submit their information, and you also want to mention that Sometimes you may not need to create a landing page because you'll be able to use a leader form on Facebook. So just walking your perspective clients and letting them know, Hey, this is the entire process here. They're going to see the ad. They're going to go to the landing page. They're going to submit their information, They're going to go to a thank you page, and then the information from that lead is going to automatically be sent to you through our automation software. Now, they're also going to have the option to call in. And so everything is tracked so that so I have full visibility to be able to see everything coming in. Right. So the next thing you want to walk through is step one, which is the market research and campaign tracking. Okay, in this slide here, you want to talk about the fact that you're going to be doing market research. You're going to be looking at the actual customer demographics, the actual target location, and that you're doing your background research on the perspective clients, customers so that you can create the perfect audience. Okay. And then you have the Facebook pics So where you let them know that? Hey, this is something that we create for you. And what this allows us to do is track. All of the different metrics were able to create different lookalike audiences custom audiences, and it really gives us the ability to track every single lead and every interaction all along through the sales funnel and the buyers journey. So then we have stepped to This is where you're showing them a Facebook ad and then actual sales funnel. And so you really just explaining to them Hey, you know, we develop a very specific and custom adhere, depending on the offer that we're going to create here, and then we have a relevant sales funnel landing page. That's whenever somebody clicks on the ad and they want to know more. They're going to go to that landing page, and they're going to click on the book, your appointment, but in and then that's going to pop up a box where they can input their information and then that lead information gets automatically sent to you, right? The client and you'll be able to get notified immediately so that you can follow up. So you really want to emphasize here that our team actually works hard to put this together . We make sure that we have the right kind of adhere as far as ad copy at messaging the right kind of offer. And then we develop also the landing page, so very important here that you let them know just how much you're going to be doing. And you know, you can even mention that other companies out there or other agencies actually charge thousands of dollars just to create a sales funnel. And that's not what we do. We actually include that into our services. And then another thing that I like to mention here is the Facebook retargeting. So you want to let them know that Hey, listen, we have these offers were creating these ads. The sales funnels. Now there's going to be people that click on the add that go to the landing page and don't fill out their information. And so, with the Facebook pics so that allows us to track everybody with that goes to the actual website, right that landing page and doesn't actually submit their information so that we can retarget them later on when they go back on Facebook with another ad. So it really allows us to build that brand awareness and be able to have our perspective customers, CS multiple times. And when they're ready, be able to submit their information. Okay, So very powerful here. To be able to explain this to your perspective client and then step three, this is where you're letting them know that you're going to be doing optimization. So you're going to be you're going to be split testing. You're going to be testing, you know, one image versus another image, right? So you're going to let them know here that you're going to be optimizing that campaign to make sure that you're finding the winners and turning off the losers. And then I have a screenshot here of some results that will just give you that credibility and authority and showcase to your perspective clients that you know what you're doing, right? And then we have Facebook ads management. So this is where you really want to emphasize to your perspective, client that they don't need to be, you know, in the back end, looking at all the different ads trying to, you know, run everything themselves. We were going to be the ones that it's taken care of. All the management, the making, sure everything is being tested properly, making sure that nothing is broken and that we're constantly looking to improve the number of leads, right, increase the number of leads while simultaneously reducing the cost per lead. Okay, And the number five. This is where you're showing them that you're going to be also doing Facebook at of reporting so either every two weeks or at the end of the month, or if you're using dash clicks, which is highly recommended as far as a white label service, you can have your perspective client have their own log in information, and they'll be able to log into the dashboard and see everything firsthand. They don't need to be getting emails. They don't need to, you know, actually ask you for any kind of reporting. It will be available to them by simply going into the site and logging in at a me given time. Or you can also create thes customer reports as well. And so then we have a case study here that you want to walk them through. Now the best thing about this type of case study here is that since it's in the medical spa space, okay or in the medical space that you can use this case study here for any type of medical type of niche. So if you want to go after, let's say a dentist, you want to go after pain management doctors or even plastic surgeons or whatever. That may be right, anybody in the medical space. And so what we have here is a case that before a medical spa, and so what you're doing here is you're walking them through the problem. The problem that this particular client was facing, they weren't running any type of Facebook ads, and they were using direct mail and other type of traditional marketing methods, and a new lead for them was costing them $280. Now you didn't want to walk through the solution, how you're able to help them generate more leads and actually reduce the cost of lead. So this is a great case that he here, like I mentioned that you can use for all different types of medical type of businesses because you could mention, hey, you know we work and we specialize in the medical space, right? Doctors, you know, any kind of physicians, right? And so you wanna walk them through here? The problem that was happening in the very beginning that that perspective clients had, and then the solution, right? And so this is a big deal here because you want your perspective clients through your process, right? Your system, step by step, and then you're showing results. Hey, this is what we're able to do, right? And so then we're going to show them once again, are very simplified. Process step by step. Right. We have a Facebook ad goes to a landing page, and then thank you, page. And then everything gets tracked, and then they get lead notification immediately. Okay? And so this is where you want to show them an example. Case scenario. And I'm gonna walk you through in another video, another tool that is going to allow you to get an idea as far as a return on an spend or how many leads and you can expect to get, you know, let's say in the healthcare or medical space. So you want to make sure you have this set up here. Just an example, right, Because it's not going to be obviously exact. You just want them to be able to see the potential here and have this number be high. Okay, Because when they see you know, 2030 40 $50,000 as far as I return and then you show them the price for your services. I mean, it's going to be nothing very, very minimal in comparison to how much are actually charging them in terms of how much they're making. Right? And so this is where you walk them through your value stack. Hey, we're going to make you the local medical spot celebrity in your market exclusivity market research, add development, split testing and then retargeting. And then the actual creatives for landing page and sales funnel and then Facebook ad campaign optimization. And so here you're showing everything that you're providing. And you really want to build this up as well, right? Because before we showed, $30,000 is what they can expect or just with the kind of a range right. And then here we're showing them that hate everything that we're providing. You has a value of 10,500. And so this is going to be minimal in comparison to how much we have here. So 10,500 total value and then the price for three months is 24 97 right for tier one. And then tear, too is six month, and this is 1997. Now here's the thing. You can include the at spend here, or you can just have it where you are, not including the ad spend typically. What I like to do here is I'll say flak for this one here. I'll say, Hey, you know, $1500 is all we're going to need to get set up, and then the ad spend. You would place your card on file with them and so tear to this would be 97 for me, for my management fee and then $1000 for the ad spent. Because we want to get typically a minimum of 1000 you can do 500. But I mean, that's kind of like if you really want to get that client onboard and they don't have the, you know, budget, you can still get him on board for 500 then be able to, you know, actually charge them. That's a $500 for your management fee if you're just beginning, and you just want to get that experience. However, for the most part, I would advise to try to get at least $1000 for at spent. Okay, now, another thing that I want you to keep in mind here is that you can charge the entire 1997 per month and then have the ads been Go to your card. Now the thing that I want you to keep in mind here is that that could be dangerous because let's say that for whatever reason, you know something happens. The client is upset. They want to get their money back. They do a charge back on your account or whatever. When they do a charge back, they're going to immediately get refunded the money, and then they're going to take that money out of your account okay in your bank, or they're going to hold those funds. And so what's happening there is that if you're getting you know, somebody that's unhappy, for whatever reason, right, you never know. And then they come back and they say, Hey, you know, I want to get a refund Well, you're going tohave to refund them the actual ad spend as well, even though you never earn that income. So it just causes a lot of trouble on a lot of headaches with the actual accounting of it. And it's just more trouble than if you were just to charge them for your management fee and have the ad spend actually be charged right through Facebook. And any major agency out there is going to do the same. There really never going to charge the client for the ad spent because they understand that that's not earned income. The income that's earned is on Lee going to be the management fee, and so they understand that it's important to keep that separate. So that is my recommendation. And so this is for a three month, a six month now. You could do a 12 month as well, and all you would need to do is just raise your prices. From my experience, I've noticed that six months, three months is typically what kinds like to do, and so I typically like to go with either three or six because then I can give them an either or option and say, Hey, which one of these would make the most sense for your business? Right, So that's gonna be here for the Facebook ads presentation and we'll see you on the next one . 125. Doing The Work Yourself: All right, so in this video, we're going to go over doing the work yourself. So if you want to start getting kinds and start actually doing the ads yourself for doing the actual work yourself, this is the best practices here and kind of the pros and cons of doing the work yourself. Now we're going to go over what I recommend that you do when you're just starting out, how you can go about actually executing and delivering the services on your own and what ultimately you should do if you're just a beginner, So let's go right ahead and jump in here. So here's the deal. If you want to do the work yourself. If you want to create the ads, write the copy. Do everything as far as the funnel building, right? Set all that up on your own. You can do that. It's a great way for you to be able to learn by trial and air. And by going through this course, you have those skills, right? You know how to set up Facebook ads. You know how to set up a successful Google ad campaign. You know how to do that right now. One of the good things about doing the work yourself in the very beginning is that it gives you the ability to charge lower prices in the beginning. Now this is on Lee, just if you are a beginner and you're not very confident in yourself in your ability to deliver results because I was the same way. When I first started, I wasn't very confidence in my ability to deliver results, and so it wasn't charging as much as I could have. So in the very beginning, if you want to get that experience, if you want to get clients in the door and that will give you an opportunity right at a lower cost, you can do that. Maybe you know a business that wants to be able to run ads and wants to give more customers . They don't have the budget necessarily to pay, you know, several thousands. Or maybe they do whatever that may be right. You have the ability to charge you $500 a month, right so that you can get that experience, run the ads and be able to know what's working what's not working and learn from that particular experience, right And whenever you're doing the work yourself and you don't provide the level of results that you would have liked or that you would have hoped, you always need to look at it as a learning experience because I'm sure you're not going to just take the money and run right. You're going to put your best foot forward and you're going to do what you can to get the ads running and successful and profitable rank. And in the very beginning, for whatever reason, you may bomb some campaigns. That's OK, that's all right. But understand that it's just a learning experience and that you know what not to do next time. Okay, so keep that in mind when you're doing the ads yourself and you're just starting out and you're charging a lower amounts right, you're using this as experience and you're doing what you can to make sure that you have a successful campaign and your clients are happy Now, another thing to keep in mind here. If you're focusing on the ads on the strategy and running the ads for your clients, then it's going to limit your ability to actually go out and get more clients because here's the thing. As an agency owner, your biggest focus should be on bringing clients in the door. And so, in the very beginning, it's understandable to get, you know, 22345 clients on and then start getting that experience but then be able to outsource the work. I mean, I would even do it within the 1st 2 to 3 clients. Get that experience, understand how to run the ads and then be able to, once you have that experience and, you know, kind of high level strategy, be able to go out and outsource the work. And so what I recommend is that if you're just starting out, it's a great idea for you to do the work yourself. Didn't understanding an overview of how the platform works, how these strategy works this farce coming up with an offer as far as putting together, you know, successful Google campaign Facebook campaign right, because then you can outsource the work and be able to look over their shoulder and understand why they're using different strategies, because if you in the very beginning, start out and you just outsource, yes, it can work and you could just, you know, scale with just bringing clients in the door and having somebody else would feel the services. Right. You can do that. However, you're not going to have as much of an understanding of how the platforms work, right? If you go there out in the very beginning. That's why I'm recommending that if you're just starting out your first couple clients, go ahead and run the ads yourself. Do the work yourself, get that knowledge, get that experience and then go out and out source so you can have a better understanding of how everything works. OK, so that's gonna be here for this one, and we'll see you on the next one. 126. Find Sales Reps: all right, So in this video, I want to share with you where you confined cells, rips that will close deals for you on a commission. So basically, the way this works serious, you're going to go into a couple different groups here that I'm going to share with you and you're going to post looking for a commission on Lee or a sales rep that is interested in closing deals for your digital marketing agency. And so there's two groups here. There's the Jordan Belfort straight line networking group here. And then there's the sales talk with pros. What sells prose, which is the Ryan student Group as well. And so what I would do here if I was looking to post a job I would first look at. We'll have previous people posted here before, so let's go in here and looking for sales rep. They see if anybody here has already type this up, I'm sure so looks like these guys here are looking for five separate closers looking for us based closer right here. And so what you can do here is get an idea of what people are typing in this faras for job requirements and how you can take some of these guys is posts and make them your own and post a commission type of jobs. So this one right here, looking for commission based sales reps who can cold car leads and then the niche is tech and design websites as CEO animation business that see here the commission is going to be 20% okay, And so for any type of re occurring services, what you can do is you can either do like a one time payment. If they actually close the deal with the client, you can offer them like a 30 40 even 50% commission just for that close. So that essentially would be the closing fee because you're collecting the rest on the back end, right? If you're doing most likely 36 even 12 months agreements than that first month, you giving that commission to the closure right really isn't going to be a problem. And obviously you want to be focusing in on high revenue generating activities which is bringing new prospects, new potential opportunities in the door. And if you can't handle the leads, if you're getting an influx of opportunities and you really want to scale out than hiring a commission. Sales rep is going to be your best bet. So I would come in here. Look at what are some people already typing? Maybe even reach out to some of these guys to see if they have had any luck with any of their sales rips or any sales rips that these guys have, you know, hired in the past that they can recommend right things like that and just get some ideas as far as how you can post a adhere for free right where you're just saying, Hey, I'm looking for commission Based on the sales reps to close deals, deals could be anywhere between 2 to 5 k looking to, you know, see if anybody's interested right and then have them d m u. And you can even have them fill out some information. Maybe a couple questions, right? Whatever that may be. So that's the first thing that I would do here is I would go and go to the search bar here and see what others have done. Maybe reach out to some of these guys and see if they know where can recommend of any kind of sales rep. Static can work off commission only, right? And then we go to this one right here. Thes sales talk with sales prose. Let's go ahead and do the same thing here. Looking for tips on generating leads for outside sales rips, cells, talents, sills, talent sales reps Looking for opportunity. Okay. Looking for sales rep. So it looks like you're mostly going to have success. And I would even posted in both the groups here. I would post it mostly in this one here. But if I were to just do a post, let's even go down here looking for Let's go like this. I would go to copy all okay. And actually just go like this. What a copy. Okay, and let's go toe exit this good a discussion. Okay. And I would post this. I would put in here looking for a sales rep who can close deals for my marketing agency. Our services are paid ads. Facebook like this Google. Okay. And then you can put the commission here. Commission would be X y z. We're looking for 1 to 2 reps. You'd get paid at the very first of the you know actual sale when a cell is done, when the money is, you know, actually taken in, you're going to get that first commission there and then you can put in their, you know, hey, DME if you're interested. But really, that's how simple it is to come into one of these different groups. Or I would say both the groups make this post and you'll be quite surprised as to how many people are reaching out to you. And like I mentioned, use a strategy also to reach out to those that I have already posted in the past deceived. They have any sells reps that they can recommend, or anybody that they know that could also be interested, right and getting, you know, commission type of jobs. Because, ah, lot of sales reps. I work on commission work for a lot of different types of agencies or businesses, and all they do is close deals all day. So a lot of these folks want to take on more opportunity. So this is going to be a fantastic way for you to find sales reps that works solely on commission and where you can really get your agency to scale very quickly. So that's gonna be here for this one, and we'll see you on the next one 127. Hiring Independent Contractor: all right, so in this video, we're talking about hiring an independent contractor and essentially, how this works out because working with a independent contractor is going to be quite different than working with an actual white label agency. And so let's go right ahead and jump in here. So another way to fulfill your clients work is to hire independent freelancers off of websites such as up work and fiber. And it's mostly going to be threw up work because that's where you're going to find the most amount of talent. There is a ton of freelancers there. That's all they do is Facebook ads, Google ads, right? Everything as far as the technical side of the delivery. And so you can work with these guys, and a lot of times you can pay them either on an hourly basis or you can pay him based on a fixed project. So, ah, lot of times these guys will charge you anywhere between 34 $500 Pleiss per month to run the ads. And so this is another great way for you to be ableto leverage existing case studies. And so let's say you're looking for somebody on up work. One of the first things that you can do is post a job there and actually let people know that they need to include some case studies. Or they have to have some case cities and that you may be using those case studies in your marketing efforts, right? And so that's another way for you to be able to use other additional case studies, right? Let's say that you want to get into a different niche or a different market, and you find some independent contractors that have case cities in those niches and lose markets, then that's a great way for you to be able to leverage those case that he's now. You don't have to work with this independent contractor. Let's say for whatever reason you get that client onboard, they're ready to go. But for whatever reason, it doesn't work out with doing this contractor. You still can leverage that case study because you never know. You may decide to work with these guys, and so you're not stealing your not taking somebody's work and calling your own. You're telling them up front that hey, we're looking to use case studies. If you have some right that we can use to leverage ourselves in the actual outreach phase in the actual marketing and prospecting. That doesn't necessarily mean that we're guaranteeing working with you, right? So keep that in mind. This is a great way for you to be able to find other case studies from these independent contractors and use them in your prospecting efforts. And you don't necessarily need to work with these guys because it may be that they're a little bit more expensive because a lot of these folks here on like up work. A lot of these guys work with really large companies, and so their rates maybe a little bit higher. But it's still a good way for you to get exposure. And look for some independent contractors that do a great work that have great reviews and have some really great case studies in Another thing to keep in mind here is that when you're working with an independent contractor, there's more one on one interaction, so you can be really looking over the shoulder and working with your independent contractor and kind of picking their brain as far as to why they're deciding to create a certain offer while they're deciding to create certain ants, right? And so you can be learning as you go while you're working with the actual contractor, right? They're doing all the work, but you're in there and you're learning over the shoulder, and then my recommendation is that if you're just starting out to do the work yourself, get that experience right, even if you need to charge a little bit less just to get that experience going so that you get the confidence to be able to sell for higher prices, right? And it doesn't matter if you don't get the best results. I've had a ton of clients campaigns that didn't get the results that we were looking for. They just happened to not convert. That's going to happen from time to time. The biggest take away is your confidence in the ability to get paid for service. As soon as you get that first client and you get that money in your bank, your life is going to change because you're not going to be able to see the true potential here, and it's going to become riel that somebody is willing to pay me for my service is right for me to be able to get them more customers through digital marketing. So if you're going to go down this route with the independent contractor, realize that one of the best things that you can leverage here is their case studies from time, because you may find a niche that you want to go after a target. But you just don't have any type of case studies for that specific niche, right? So that's gonna be here for hiring an independent contractor, and we'll see you on the next one. 128. How To Find Appointment Setters: All right, So in this video, we're going to go over how you confined appointment centers for your agency, and we're going to go through several Resource is here, and I'm going to give you an actual job description that you can copy and paste into the actual job board. So let's go ahead and jump in here. So the first resource that I want to share with you is fiver now, fiber, you have a ton of people here that have ready made gigs for a cold calling for setting appointments. And so one of the first things that you can do here is literally go to fiber and typing till the marketer from camp and you'll find people here that will cold call businesses for you and said appointments. And you can see here some of these are very inexpensive. 100 calls for $35. This one here, I will do to the marketing for eight hours, 300 calls for $50. Check out some of these guys here, check out this one right here. Let's check out this one as well. And then they see here. This one right here is well, this individual here. Cold calling to the marketing. Now, let's check out some other ones here so you can just see right out of the gate. We have people here that are experienced and cold calling and will make calls for you on your behalf. So let's check out some of these other guys here. And that should be enough for now. And then one of the other things that you can do is type in here appointment centers. Looks like this is not pulling up as many as the previous search. So let's go back up here and let's just type in here cold calling. Okay? So we find individuals here that will cold call for us as well. Let's pull up this guy right here. Ah, this See? Here I will. Cold call and leave a voicemail. This one is not too bad as well. See here. This one right here. And this is check these out here. Okay, So we have this 1st 1 here. I would do telemarketing for your business. 100 calls per gig, but see here. Okay. Great. And you're going to also have access to cold call scripts that you can give these guys some of these guys were going toe have scripts themselves. However, depending on what services you're offering, you're going to have access to cold calling scripts so that these individuals can actually booked the meetings for you. And then you take over after they've booked the appointment. So let's go down here. Check this out. This guy is in Pakistan. Looks like this guy has really good results here. Perfect. Perfect. Okay, so this looks like a good one here. And this one here is for 300 calls. Okay, great. B two B B to C. He's in the U. S. Okay, great. And so it's just a simple is coming here typing in cold calling appointment centers, telemarketers, and you'll find some great people in here that will, you know, actually start cold calling for you. Here's another person. Looks like this is a female here, and some of them will actually let you listen to their work here. Okay. Yep. So you can listen to some of the calls here and they charged, Let's see, here. The premium is 100 calls for $50. I mean, just think about if you get 45 appointments for That's right. That's very inexpensive for you to be able to get some booked appointments. Remember? All you want these folks to do is to schedule an appointment to call the business owner and see there's in the interest so they can schedule an appointment for you to come in and take over and see if we can find a couple other here. This gentleman here will do cold calls. Lead generation. Okay, great. He's in the U. S. 60 calls 100 calls for $100. Not too bad. Right here. This guys in the U. S. So the language, there isn't going to be an issue. Let's see here. Okay, so this is what I recommend you do for fibre going here type and employment centers, telemarketers, cold callers, and then be able to test out a few people. They see which one sticks. Okay, so that's my recommendation for fiber. And so now let's go over some additional resource is where they're going to post a specific job and you're going to get applicant reaching out to you. So let's go ahead and look at the first source here. This is the online jobs that ph now This is a fantastic resource here to be able to hire people full time for under $500 a month, 40 hours a week, right, And you're paying them $500. It's because the actual currency translator, where for $500 you can find somebody to work for you full time that has a bachelor's degree , even a master's degree. And have them be doing all of your appointment setting. You confined here some very highly skilled individuals and not have to pay an arm and a leg . You can find somebody like I said for $500. Look at this one here for 96 a month full time. And this person here has three years and I t I mean, we can look at some other ones here. The sea here, 13 years. Okay, great. Two years, 10 months, $500. Right. So I'm gonna show you how you can sign up here and how you can post a job. So this is going to be one of the best bets If you want to hire, like, full time employees or part time and pulleys where they're completely remote and these guys will do everything for you, Not only with appointment setting. So let's go inside here. I'm going to show you. So basically, this is the inside here, and you're going to go to add a job post here once you sign up and it does cost, I believe, Gosh, I think it's like 40 or $50 a month toe have this set up. But what you can do is just sign up for one month and then be able to create these jobs and you'll get a flood a ton of different applicants. Okay. So really just need this to be set up for one month. Find who you're looking for. Get your applicants right. And then you can cancel if you don't need it anymore. So job title here, type of employment, the job description, wages, salary, and then your contact information and then the skills. Okay. So typically you're going to need, like, marketing and sales. You want to do like the sea here. Telemarketing Lee generation. Right? And so now let's take a look at the actual job description here. So this is what you want to use here? You want to hire a sales development representative And so what this basically says here is we're looking for somebody to book appointments for us, right for sales. And it gives the individual of brief description of what this job will entail. You want to go right here. You want to put some information about your company. It can be very simple. This is who we served this what we do, right? And then here is basically talking about what the individual is going to be responsible for . And then here's some skills that are needed now. Typically, this is going to be a full time gig here. However, you can still do part time, but you may need to pay a little more. The thing is, these guys are typically getting paid anywhere between 3456 even $10 an hour, right on the high side. Now, if you do part time, you may need to pay a little more. But for the most part here, for a full time employee to work for you that has a degree. It's typically going to cost you anywhere between 500 to $700 a month, and that is super inexpensive toe. Have a full time employees being able to book appointments for you on demand. So you want to start out just doing part time? That is okay, but it's just a matter of taking this job description here and placing it into the job description here. Okay, so that's essentially what you want to put on there. You want to get this job description, You want to place it into this area here and then go ahead and post the job for review, and then you'll find a bunch of people reaching out to you, Okay. And the majority of these folks are very highly qualified. Like I said, these folks typically have multiple degrees, and they're getting paid right, very, very low and compares into what a normal kind of salary is for, you know, the U. S or the U. K. Or Canada, even South America, right? It just so happens as far as the wages for us $500 is really not that much. But for them, it's almost a full month salary. OK, so this is the source here for online jobs at Ph and on the next source here is going to be up work now pretty much same thing here. You want to type in cold callers, appointment centers, and then you want to make sure that you select different types of criteria here. Okay, so you want to do 90% and up so that you're only able to see the high performers, Okay. And then we can do here hours of build, let's say one hour plus and then we can put $100 okay? And so now we get to see people who have at least 90% and we can come here and look at some individuals. One of the things that I recommend is you come in here and you post a job on time, and you use this script here and you create a job and you can invite these people to the job. So let's say you come in here and you find some people that, you know, look pretty good, Have a good background, have good reviews, you can invite them to your particular job. And so it's a very simple, very easy what'll end up happening is that you will create the job and you'll get a bunch of people that are going to be, you know, submitting their application already. However, you can pick and choose who you want to invite by coming here and finding some winners and just going to invite job. Okay, so these are the resource is here where you can find appointment centers for very inexpensive. You can find people to not only book appointments for you, but pretty much do anything as far as the outsourcing side of your agency. Okay, so that's gonna be here for this one, and we'll see you on the next one. 129. Outsourcing To White label Agency: All right, So in this video, we're going to talk about outsourcing to a white label agency. So if you are wanting to just focus in on bringing clients in the door and you don't want to do the work yourself, then I'm gonna share with you a resource that you can use to get your clients adds up and running and actually get results and where you're just managing the actual client relationship. So I want to share with you the pros and cons and at what stage? I believe that you should be outsourcing to a white label agency so you can focus more on bringing clients in the door. So let's go ahead and jump in here. So outsourcing to a white label agency allows you to be able to get clients right in the door and then be able to transfer them over to a white label agency where they're doing off the work. They're creating the ad copy. They're creating the ads. They're creating the landing page. They're creating all the follow up emails, all the automation, right? It's completely hands off for you, where you're just managing the client, right? That relationship and so This is a great way for you to scale very quickly. And so most white label agencies typically have a minimum monthly management fee and require three month contracts. Now that's not going to be always the case. However. You have the ability to go into this course right to sell clients on 36 and even 12 month contracts, right? So the minimum monthly requirements isn't going to be an issue now. One of the great things that you can do with working with white label agencies is leverage their case studies. This is a great way for you to be able to position yourself as the experts by using somebody else's work in your marketing efforts when you're prospecting to new clients, new business being able to showcase them previous case that he's right. Previous work is going to be a total game changer for you. Now, the white label partner that we recommend is dash clicks, and they're going to be a full on white label agency. They are month a month, and they don't require any type of a long term commitment, right, so very good. As far as getting everything set up and not requiring you to sign up with any type of commitment of 36 or 12 months, and so their packages start at 4 99 a month. Okay, which is typically where you're going to be If you're starting out and you are working with clients under five K and ad spend, it's going to be $500 a month and then a $350 set up fee, so very inexpensive. And so when you're working with an outsourcing company, this is great because you get to look over their shoulder and collaborate with the team so you can further develop your skills. One of the things that Dash clicks does is after you sign up with the package, they're going to put you in a slack group, and they're going toe. Have daily communication with you. You're going to be in there with 2 to 3 different marketing managers marketing directors until basically you're going to have a whole team behind you and you get to work with them . You get to ask questions and collaborate so that you can learn why they're running certain offers. Why the running certain ads and you can also give your own recommendations, but it's a great way to be able to learn from them and be able to have your clients get services well and not have you do any of the work, And one of the things that you get when you sign up with dash clicks is you get your own dashboard so which you can do is on your website. Set it up for dash clicks to have your own log in information to your own dashboard, and you can sing your clients there and they can see the results of the campaign alive, right and all the stats and all the metrics. And so you don't really need to do any kind of reporting because it's all there for them to be able to log in and see all the metrics, all the results right of the campaigns. And it's going to be completely white labelled, which means it's going to have your logo. They're not going to see anything about Dash clicks. They're not even going to know anything about the fact that you're outsourcing the work through them, right, because they've made it to the point where you can completely brand the dashboard to your own brand to your own agency. So they're essentially giving you this tool for free as well. To really showcase your expertise and set yourself apart, right? And so that's a huge selling point that you can tell your prospective clients that you have your own dashboard that you and your team have developed, right, and you have set it up so that they have instant access to reporting to metrics, right? So definitely recommend dash clicks for outsourcing any of your work and being able to scale very quickly so you can focus on just bringing clients in the door and then passed them on to dash weeks so they can do all the work. And you're just managing the client's relationship. Okay, now, what I recommend here is that if you're just starting out, I typically recommend students to start doing the ads yourself so you can kind of get a lay of the land and get that experience. However, you can also outsource the work from the get go and be able to look over the shoulder and collaborate and learn as you go with the dash quicks team because you're going to get direct access to the team of 2 to 3 marketing managers and directors so that you can further develop your skills and look over their shoulder. So that's gonna be here for outsourcing to a white label agency, and we'll see you on the next one. 130. Service Fulfillment Partner: Hey, guys. One here and in this video, I'm gonna go over how to outsource all of your marketing agency work so that you can focus on sales and bringing on new clients. So the first tool that I really want to show you here is the dash clicks platform. Now, this is a complete white label digital marketing solution here. We just recently started using these guys. I know the owner, Chad Great great individual multi seven figure agency owner and their whole outlook and strategies to help out up and coming agency owners and help them fulfill ah, lot of the different services such as S E O Facebook ads, Google ads in a plethora of other services as well. But the's guys are fantastic because their cost here is very, very minimal. But what they do as faras the value they provide is just 10 X because they provide a complete serum dashboard white label solution for you guys. So gonna walk through the platform here and I'll give you some examples inside the dashboard. So as you can see, your everything here is white labelled. You can add companies in here. Uh, and they have a complete fulfillment center there. So, uh, they do so much years faras the different types of services PPC actual social media marketing with content posting. Let me kind of give you an overview of our particular dashboard here. Now, this is more of a demo. Here we are, utilizing them for a lot of our different services. Aziz Well, and just I mean, these guys air fantastic. Within 24 to 48 hours of us actually are submitting an order there for one of the label Facebook ads. We got immediately added to ace, uh, a slack group and with 10 different different marketing experts. So it's just like you having an extension of your team available to you. Write 10 different people that are all working within your actual accounts that are helping you that are putting together the ads and are you essentially are there to kind of look over the shoulder, give your input, but you're having these experts right? Chatting these guys that developed this whole platform. They've been running an agency for, I think, over seven years doing multiple seven figures. So these guys don't know what they're doing to their experts. It's just Ah, fantastic type of set up because you're no longer essentially running solo. If you are, you can tell business owners say we have a team that handles all of our fulfillment on everything. So the whole thing about that is being able to really position yourself as the expert and that you have a full team behind you. Because what sales and business, really, it's kind of like a you're putting on a show like putting on a show to make yourself seem larger than you really are. Kind of this this persona because, you know, you could be working in your mom's basement. Uh, you know, doing your marketing agency. But when you have the power tools of dash clicks on your team, you're just like you're running a multi seven figure agency because you have that manpower behind you, right when you have those those experts that expertise. So let me walk it through here, this awesome awesome dashboard. I mean, they have so many tools in here for you, So let's go to the agency tools here, and I want to walk you through here. So this one here is especially great for if you're just starting out. So what these guys are able to do is hook you up with your own websites. Now, we don't have a website that we've developed, even though we would if we were just focusing in on, like, Facebook in, like, PPC or are Google. But the reason why we don't is because we actually provide lengthen services as well. Don't just give you a quick look at our agency site. So we provide our Facebook s CEO and lengthen and, uh, you know, just quickly little overview here of our website and in our website, I believe is fantastic. Looks great, But, um, so it wouldn't make sense for us to have this particular website because in this dashboard here, we're only really using for Facebook. Google AdWords, right? And s e o. So, um, it doesn't make sense for us, but for you, if you're just doing maybe Facebook s CEO Google, they provide a awesome looking site. Okay, so that's even Look at this year High would look like Okay, So because I had the local up there, So this is essentially how your site would look like you could buy from them directly, though. Set it up for you. And it's kind of like Wicks where it's Dragon drop. So super, super simple. But I mean, this side is completely professional. It looks awesome. Looks great. You can show clients and prospects here on the dashboard. This is how it's gonna look, and we'll walk through that here in a bit. But I mean, it's just a Knauss, um, awesome set up here. I think it's like $300 for the site on. It just looks completely professional. If you're looking for a site and you're looking for something that you know you want up and running pretty quickly, that looks professional. That really showcases the platform, the CRM, the dashboard. I highly, highly recommend you pick up a site from Dash Looks here, but let's go back over here and let's go to the company's. I want to walk you through all of these different areas because this is such a great platform here. If you're marketing agency and you're not taking advantage of working with these guys as kind of your your back in support your fulfillment team, then you're missing the boat and doing a lot more work than you need to be doing so in here . This is where you actually put in all the different companies that you're going to be working with. Let's say you signed a new client. You want to add in a different service. So basically, when you goto add new, it's going toe. Have you put in ah service? So go over here. I knew. So you get a service and you purchase it and then you're able to add a particular client. But now that we're here at the store, let me show you all the different services they have in the cost for you as far as the wholesale. And then the retail kind of recommended. So let's go to the very top. I want to go to Facebook and instagram ads. So if we're going to be running Facebook ads, they're going to charge a for 99 a month plus a $350 set up fee. But then after that it's only 4 99 per month. So $500 a month right, which is super super low, and then you get a charge. I mean, it says you're 98. I mean, this is quite low. Honestly, I would charge 2 to 3 times that. You know, it's just because it's it's so low that you're gonna make so much profit on it because, you know, these guys are just they have a machine. It's like a factory, right? You put in an order, uh, they move it from step one. Step two, Step three, right, Get set up with the team. You added to slack fulfillment team handles it on boarding happens and then boom, execution. And typically they can get you up and running. Um, about 1 to 2 weeks for Facebook ads. From what Chad said, they're saying that the on boarding is typically within three days. So if you can get the on boarding information back to them within 24 to 48 hours, they can get you up and running within three days. I mean, they have just nailed it. They've They've seen that a lot of different people will hear running Facebook ads, not where there's so many other services to provide. But Facebook ads obviously seem to be the most popular. But I think Chad has a team of like 30 or 40 people at his location in Florida, so I mean, you guys were getting so much support and help here, it's just insane. So let's look at view more here. So basically, this is kind of the register, like, I guess the what they're requesting or kind of saying as faras. Okay, this is what you could sell it for. But, honestly, you could easily sell this for two grand, uh, three grand, depending on kind of who the client is, because for 99 is nothing right to fulfill. And you've been easily make 203 times that. Now, this is important factor here. This is only for at spend between zero and $3000. So anything more than 3000 you're going tohave to contact them and see kind of what that would look like. Faras the prices. And I'm sure they have different plans here on, and we'll go over those here in a second. So basically what this all entails is campaign strategy, research, competitive research, pixel set up. So they do everything they have multiple adds a multiple spent test. And you guys I mean, these these guys air not newbies skies air. Not just like yeah, you know. I just learned Facebook ads, the other weaker a couple months ago or this year. Chad has been running his agency for seven plus years. Okay, they know what they're doing. They run a multi seven figure agency. They have it set up so well now, just like a factory, that they're able to get you up and running within three days from the Facebook ads from from what he last mentioned. Other services that can take one or two weeks. But they have it down to a science, right? It's It's super, super quick. We'll get you up and running. These guys are professionals. So and then here we have on the monthly there's a campaign audit. There's in hand strategy. You get automatically added to a slack group of like 10 different marketers from the team. So it's just like you have, you know, marketing fulfillment team available to you through slack at any given time where you can strategize, ask questions, going there and take a look. Under the hood will be the campaigns, you know, and get that kind of experience with them and learn with them. Right? Um, you know, maybe you have some clients, and you are pretty good at Facebook ads. But you know that you could do better. You can improve, and you want to kind of get somebody else to do the ads for you so you can look over the shoulder and learn from the pros and, you know, be able to have the fulfillment side Taking care of this is great for that. So every single month will do this. They have also from what Chad was seen, which is awesome. They have a particular algorithm within their platform that connects with Facebook. That doesn't automatic bid placement. So when they see that in Adis performing well, they will automatically up the bid and continue to scale that up. And when they see that adds air not working very well, I'm kind of, Ah, liars. The automatically turn that off on, and there's a lot of tools that will do that for you out there in the marketplace. But these guys have that built into their algorithm to their platform, so it's very intelligent. Ah, lot of its automated. And so I mean, you're getting so much value here with these guys. It's just insane. So performance basted base been pacing, right. This is kind of what I was mentioning. The algorithm automatically detects whether an ad is working well, and if it is the automatically up, the bid split testing. So there's just so much here that is available, and we can look at here that the comparative plans Now, this is all based off of the different ad spend typically. So we can see here for bigger campaigns 3000 to 5000 and up and above. And even this one here. I mean, this is dark, cheap, right? Because you should be selling these services Facebook ads for 2 to 3 times that. And a lot of times when you come in and you're like underselling yourself, right, selling yourself short is because you lack the confidence and yourself in the ability to take care of business and get things done is a direct reflection of you and how you feel about your services, right. You shouldn't be selling on. And I know the 9 97 This is still quite low. You shouldn't be selling the Facebook ads for anything under 1000 a month. Okay, with a small set up fee, because at the lowest point. You're making $500 a month profit right through the campaign because you're getting your ads taken care of through dash clicks there, doing everything for you on and then, you know, have a complete dashboard whitely with that sport for your client to use this to crn So it's just I mean, it's just fantastic here. So here you can see all the different pricing and typically based on the ad spend because there's more work that needs to be done. You can see it out here. So now we can look at the resource is. And Frank frequently asked questions. Excuse me there. So how long is the campaign take the build out there talking about one in two weeks. This is kind of the average that he has mentioned there, Chad there. But from what he mentioned the other day in one of videos is that for the Facebook ads specifically there. Anybody gives you guys up and running within a few days? So, uh, the way that it works is essentially you pay on both of set up feeding the month one service fee together, okay? And then they'll build it out for Let's say that. Say it takes a week to build out. Okay, so So let's say it's Monday. You by the, uh, Facebook ads, right? And then the set up fee you pay, I think it's like 100. What is it? Ah, a 50. You pay a 50 on Monday, the next Monday. If everything's up and running and ready to go from that next Monday, 30 days is when they're gonna bill you the next right, Because you want to give you a full 30 days of service, you know, for what you're paying for. So that's fantastic. Um, So how did the campaign faras How did the clients get their leads? Typically their email and then, uh, you know, it's pretty straightforward. Okay, so a funnel does not is not included on this, but we'll walk over that here in a second call. Tracking is a completely different service, which I highly recommend. You guys do as well. So, um, how do I provide access to my clients? At account process simple. They have a complete on boarding information here, which I'll show you, which is fantastic. Which we have access to that accounts. Of course, This is how I was mentioning that you get a look over their shoulder and be able to go in there and kind of look at what they're doing and learn from these pros because these guys been at it for a good while. What is intelligent budget and bit pacing? I think this is kind of what I was talking about here are System would take the first couple of weeks to start gathering data right? And then, based on that data, deal up the bid or load the bid depending on what's working and what's kind of actually, you know, taking off. Right? So the cool thing about it is your clients going to get their own lock and password, right, their own log in information to be able to log into the dashboard, and they're only going to be able to see certain things. But really, it's more just for reporting. For them to come in here and log in and see the metrics that KP eyes that leads and the keep track of everything. Everything is completely white labelled, and so it is just fantastic. So let me show you here how the these on boarding docks. Look, I mean, they look fantastic. Look at this. It's just And then they have a white label solution. Now they just kind of laid out the other day where you literally assumes you sign it clients and you going and you make a purchase for. That's a Facebook, guys, they have the ability for you to answer a couple questions and actually send this directly to your clients via email from your email Completely white labelled on. So it just looks super professional. Looks awesome. Looks great. But here you can see this on boarding information here. Super simple. As you can see, they have a pretty straightforward We're looking for the business page, the ad account information monthly ad budget. Who's a target market, right? This is for your client to fill out. If you want to fill this out on your own, you can do that as well. But it's just I mean, it's great toe. Have this so that you can get this up and running pretty quickly. So another thing that is awesome that, you know, not really anybody else is going to provide you with his case studies. So free case studies that you can use with clients. Ah, prospect you're talking to is saying, Hey, Well, John, you have any case that is You can show me. You know what? Absolutely I can show you these case studies that our team has put together because remember, dash clicks now is an extension of your team. Right? And you're not lying to your process, because this is a kind of work that your team is able to put out, right? So you can use these case studies and let them know. Hey, listen, we have a complete process here. Here's a five different steps that we go through and we build it out. Here's a client that you work with. What client is this? I think they're in the, uh, in the moving space and basically showcases the problem. The solution and is very, very professional looking. I mean, you send this to a prospect to a client, right? I mean, there gonna be like, Wow, yeah, this is really nice. And they have it nicely laid out. So there's no more questions, right? Even when you say you're on the phone with them and you're about to close them and they're like Yes. I mean, over the terms of service and, you know, But also, if you can send me a case study from some of your clients, you know, that definitely would help out with my decision Decision. Right. Boom. Include this in your terms of service in the email. Hate. You know, I wanted to provide you a case study. Here, Take a look at that. Hey, let me know if you have any questions. Looking forward again. Started with your campaign. Right? So this is a fantastic here. Okay, so this is for a local medical spa, right? Because of the end of the day, right? All these prospects want to know and sees that you know what you're doing. You've been able to generate results, so this is fantastic. You write these air. Great. Great results. Okay, So as I mentioned, this is white level. You can put your logo in here. You can, you know, update this pdf form and maybe at your logo or whatever, but even just this how it is. I mean, you really don't need much more time, so it's just Ah, great. Great set up here. So let's go now to go back to Facebook and Instagram. So, yeah, these were just kind of the different. I guess campaigns here based off of typically the ad spent. Okay, as you can see, So now it's gonna funnel building. So this is a separate service. Now, if you are coming in here and you're like, OK, I want to do Facebook guides. Maybe we can just you the lead form. Or maybe you have your own funnel. Okay, You don't need that. But the cool thing about this is that these guys will build your funnel. It's for 99 1 time feet. Okay, But they will also include a two step. It's a two step funnel. Okay. Typically, you have your, ah, landing page and then your thank you page. Right. And then they're also gonna have to auto email sequences. So on that kind of lead nurturing email sequence is going to be great as well. So two page funnel to email, automation message and in one sms automation. So this is great. So this is great for building this up to me about it. Created email list, email notification. So it helps your client. I'm really keep track of those leads that come in and make sure that they're showing up for their service or a taking action on whatever offer that you're providing. So there's some different options here to two page in a four page. Obviously, the difference here is the cost, and it's double double the steps a little bit more sophisticated here. So let's go to the resource is frequently asked questions turn around time when a two week same thing. You do not need a click funnels account, but I highly recommend it. Anyways, if you're going to be building any funnels, I mean, it's and also awesome tool. So they were actually set up everything for you there in their own actual click funnels. So you don't need that now. Even automation, they take care of all that. That's a mess. Automation. So everything is handled by then. So, yes, you can add your owns a pure automation, Okay, but they typically do their own automation Now they don't have any chatbots right now, but they're looking to add those as well. So now let's say that we want to sell s CEO, which is one of the best services to sell for local businesses or religious businesses in general because it's re occurring rather than each month. A typical campaign won't take, uh, you know, no lifts and six months typically, uh and so you're getting paid month after month after month. And you said the right expectations with recline and say, Hey, listen, John Smith, owner Okay, Whoever it is, this s E O campaign is going to take six months, and I just want to be upfront with you on that. You know that this is how long it's going to take A CEO is a bit more for established, active and healthy businesses. I want to get to the next level, Um, and it's a very patient but powerful form of marketing. So you set the right expectations. This is also quite low to sell for. I don't know this for easily 1000 1,502,000 month. And then it's also depending on how many keywords your prospect wants. A goal after, right, your client. And then you can add those here as well. So let's look at each, even this one here so we can kind of see what they do and how they go about it. So this one here is 20 key words that were going to be targeting. Okay, on what they do is add to 500 articles per month, and they do this directory of this things. Now, these are great here because these help with the actual maps that Google maps. So any time you see businesses, you're typing in, like local, uh, like a local business, like a dentist or home improvement or home remodel whatever that maybe you're going to be able to see the maps, right? Typically, three businesses are in the maps and, ah, lot of times they're there because they have good citations. They have really accurate information. The cetaceans are typically nap, main address and phone number. And when you have those be all the same throughout all your different listings in citations , then that helps out Google Dean us kind of, ah, authoritative and kind of real business. And so they push you up in the maps. All right, so what they do here with the whole set up in the monthly type of set up a swell. So this things they do analytics set up the research, the competitive research audit. I mean they take care of everything. Like I was mentioning the n a p name, address and phone number optimization really, really important here. Uh, all the technical stuff as well. Each month they do audits back link art in this about so I mean, they take care of everything for you, and your client is going to be ableto lock, you know, log into their dashboard here and see the results. Every single day. They will be able to see their different keywords, how much they moved up. So it's just a great way to be able to track progress. So let's go to resource and frequently asked questions here. How long does it take? Every campaign is different. When I first started my agency ice used to self just CEO, So I'm quite familiar. It takes, I mean several months, you know, six months, eight months, 10 months, depending on the competition. But I wouldn't do anything less than six months. And the great thing about it is that let's say you go after a certain set of keywords for six months, right? You get him on the first page. Great. Everybody's happy. Then it's super easy for you to say, Hey, I'm Mr Business Owner. We actually got on the first page for the East keywords over here. Hey, we have these additional keywords which are also, you know, have high intent and could be quite profitable for your business. Why don't we go ahead and start another campaign targeting needs, Right, So it's very easy to up sell to a different set of keywords. How do I know which campaign? So you basically look at how many pages how many key words you want to go for and select the right campaign? If you have any questions, these guys over here will help you figure out Hey, what is the best type of campaign for your client? So there is no set up here for the actual S CEO. Everything's pretty straightforward. The listings here eso their listings are only for the U. S. A. Which is, you know, it's it's all right. But I guess they're looking from what I understand. Also do Canada. So what kind of content do you write? So it's pretty much s e o based contents with keywords and providing a little bit of value . Yes, There were post articles on the Web sites. Um, as I was mentioning the map listening, they will go ahead and optimize that. Set that up. Um, here we go with the reports, the clients always gonna be able to log into the dashboard and look at the key words that are ranking these air real time white label notifications. So this is fantastic. Your, um let's look at even the on boarding docks here. Okay, So this is how it's gonna look for you and your client again. They have the ability for, you know, completely white. Label this ad drone logo and send your client and email for them to feel this out. So it looks super professional here. So here we're looking at the hosting the search console. This is this is essentially when you go and it's essentially when you're uploading, you upload your site toe google so that you can look at the health of your domain to see if anybody's may be sending you negative back links to really look at the the health. Really? Yeah, over your particular domain, because some domains are more powerful than others. And, uh, we're gonna see how Google is seeing your domain if there's any errors where your domain. So the search console console excuse me, is very, very important on. And they'll be able to help you out if you don't know how to set that up. So lead preferences, Uh, target demographics. So I mean, it's so so much information. Yes, it's awesome. And I don't see a case study here again. These guys are providing UK studies that you can use right away for your prospects. I mean, this is such a great set up here. I mean, I wish I had something like this when I first started my agency because, I mean, I would be just on top of the moon because these guys handle everything for you, So problem solution. I love the framework, right? It's a problem solution. Type the framework they show. Hey, this is an example. A client of ours. This is what we did. OK. Home. 33 cures ranked on page one on the first page on the number one placement for the maps. So yeah. I mean, this is just an awesome, awesome set up here again. There's no logo's in here, right? They're not putting anybody's logo. You could put yours in here very, very easily. Okay, So Google Bing ads. Um I don't really do being adds. Google is really where I would focus on not Google here. This is really the same. I guess we could say for the Facebook ads set up because the price is going to be the same . It's just a different platform with Google AdWords. People are actively searching for, um, the actual product of service. So if you think about it with Facebook, it's more of a kind of the, ah, the user that we're looking to get them involved and connected with the ad, right? Maybe with the hook, with an offer irresistible offer that we're getting them to take action on. And with Google, it's all search based, right search based intent where people are looking for a plumber, a dentist, a locksmith, whatever that may be. Either they know what they want and they're searching for it. So is a great way to also get your client results. So this is essentially the same kind of set up as the Facebook ads, right? They do a lot of the different campaign optimization tracking, performance based management. Let's look at the plans again. These were pretty much the same as a Facebook. Guns. Uh, let's look at the on boarding information here. So it is a big difference, right? Uh, so we get some information here. Boom again. This would be completely Why labeled for you guys. Uh, let's go to a case study here. Google ads. Beautiful. Right. So you has the marketing consultant that you are right. Have the ability to talk to your prospect and be able to recommend the right type of service that makes the most sense for their business. Right? You gotta look at their businesses. Are people actively looking on Google for the services? So if you think about it, let's just think about a dentist, right? So a dentist could work equally as well on Facebook or Google ads, but they could probably get ah ah, lot more What we call a lot more higher quality leads coming in through AdWords because of the fact that people are actively searching for this and they know they have a need. They know what they want. So let's say somebody is searching for, like, let's say, on Google, uh, implants, dental implants in Seattle or whatever. They know that they need an implant. They know that they're actively looking for it. So if if your doctor has your dense is there has, like, a 9 97 or 99 dental implant offer. When they click on the landing page from the Google ad, you know, nine times I'd attend, they're gonna submit their information, they're gonna get a call, and it's gonna be quite easy for them to come in because they know that they need that. They want that and it's gonna be a good set up. So, you know, it's really about you being that marketing consultants and being able to recommend what the best possible services for that particular business and ask him what have what have they try it right? What if they were they currently doing in If you know what kind of results they they have been achieving because oftentimes they may be tried ads or they tried this in that, but they didn't get the results that they were expecting. And so now they have a negative connotation with it, and they think that it doesn't work. When it wasn't that it doesn't work it was that maybe the person that they had running the eyes, they don't know what they were doing. Okay, so let's go back over here. Okay? Social media posting. So this is the rial, sm a or whatever s, um Mm, whatever it may be. But because social media marketing is really just posting. Okay, I know it's It's ah, you know, it's kind of one of those things where it's like, you know, social media marketing. It's really it's really just posting. But when you think about it, digital marketing is kind of the umbrella term because digital marketing, there's so many things that air under that and posting is just a small, little you little area, right? And this, I mean, this is for, like, brand development, right? Branding. You're not really going to get in the clients from this or any business. It's just if this is good because for, like, even a dentist, right, because it shows that they're active and healthy on their social right in that they are real business and that you know they want to stay on the cutting edge of digital marketing . So you think about it. 200 bucks a month in your cell is easily for 500 bucks a month and, you know, be be ableto make a few $100 there. So just pretty much a post. What is it? Three posts per week. Three social media channels. So it could be maybe their instagram Facebook. And, uh, I don't Maybe not really Twitter. Twitter is in that, uh, active right now. We're not for, like, local businesses, but another one, right? So let's look at the comparative plans here. It's just the number of posts. Let's look at ah, the on boarding information years. I'm sure it's pretty straightforward. You just get the credentials, okay? Yeah, Lincoln may be a good one. There you go, Pine tres. If if it's kind of more of a female based product you can actually like a dentist would be good for Pat Pinterest. There Pinterest is more. I think it's like 60 or 70% females, so that would be a good set up for that. Let's look at okay, so you can go and look at these here. I mean, use it pretty straightforward. It's just, you know, a few posts a week from three different channels okay, Listening manager. This is for if we want to get on the Google maps, this is the citations on that. Get us the ability to get up on the maps. And oftentimes the maps are more profitable than actually the s your drinking because assed faras the organics because you have the maps right at the very top, and then you have the organic search. So typically, when people are looking for like, a locksmith or a plumber, they're going to go to the first few searches. And typically they're gonna be in the maps, content marketing. This is just where you know, they're actually running, writing articles and placing them on your blogged for SDO purposes, Here's a different packages. Let's go to view more here. Do they have any resource is it's just the on boarding information. Okay, Content creation. This is pretty much the same thing. Um, you know, it's just looking that specific type of articles that you can place on your site. The 1000 words is typically what I like to see, because it's what Google likes. Who Alexis see long, very educational content, and then call tracking. This is awesome as well. Uh, call tracking. They allow you to be able to record all the calls and be able to listen to them here through the dashboard. It just really helps you out for making sure in tracking the quality of the leads that you're sending to your client, but also for your client to be able to make sure that they are, you know, following up with leads. And it could be used as a training tool for their particular sales reps and and team as well. So let's go down here to the agency tools. Eyes I mentioned this was for the website. I definitely would recommend if you guys don't have a website to go with one of these, and especially if you're going to be doing any of your services here through Dash Clicks, which I highly recommend these guys for your outsourcing. So let me go back here starting university. So one of the things that these guys also do Chad specifically is he provides live, live weekly training. So there's university here and where you can come in and look at different episodes of training for how to grow your agency. This is shot here, like